Frontiers in Business, Economics and Management 
ISSN: 2766-824X | Vol. 16, No. 1, 2024 

 

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An Investigation into Tourists' Intentions to Participate 
in Traditional Chinese Medicine (TCM) Wellness and 
Rehabilitation Tourism: Insights from In-Depth 
Interviews at the Luofu Mountain Tourist Area 

Caihua Pan, Huimin Qiu, Lina Zhang, Aixuan Zhou, Shengyu Gu * 

School of Geography and Tourism, Huizhou University, Huizhou, Guangdong 516007, China 

* Corresponding author: Shengyu Gu (Email: miller@hzu.edu.cn) 

 

Abstract: This study aims to explore the flourishing of TCM (Traditional Chinese Medicine) health and rehabilitation tourism 
in Chinese tourist attractions and the driving factors behind tourists' participation intentions, with a specific focus on Lu ofu 

Mountain. Firstly, by elucidating the background and value of TCM health tourism and the rationale for choosing Luofu 

Mountain as a case study, the core objective of this research is established: to identify the key factors that drive tourists to engage 

in this unique tourism experience, providing strategic references for scenic area management and industry upgrades. The research 

covers a wide range of topics, including tourist demand analysis and tourism product innovation, employing a combination of 

theoretical construction and empirical research. Multiple methods, such as in-depth interviews and quantitative surveys, are used 

to gain insights into tourists' motivations and experiences. The article is well-structured, with a highlight on using in-depth 

interviews to reveal the deep psychological factors influencing tourists' participation intentions and the seamless integration of 

theory and practice. In the literature review section, this paper systematically discusses the theoretical foundations of TCM health 

and rehabilitation tourism and the theoretical framework of tourists' participation intentions. It also compares domestic and 

international research progress to identify research gaps. By comparing Luofu Mountain with international cases, this study 

assesses its strengths and weaknesses, providing policy insights and improvement suggestions. Methodologically, the paper 

details a carefully designed sampling strategy and data collection and analysis processes, with particular attention to the data 

analysis and thematic analysis of in-depth interviews. Based on the case of Luofu Mountain, it reveals the behavioral patterns of 

tourists participating in TCM health tourism and extracts key strategies for product design and service enhancement. In the policy 

analysis chapter, the paper deconstructs the effects of current policies on Luofu Mountain, identifies areas for improvement, and 

proposes a tailored set of policy recommendations. Finally, it summarizes the main research findings, including key factors 

influencing tourist behavior and optimization measures, while reflecting on the study's limitations and suggesting future research 

paths. 

Keywords: TCM health, Rehabilitation tourism, Tourist participation intention, Tourist attraction, Policy orientation. 

 

1. Introduction 

1.1. Research Background and Significance 

1.1.1. Research Background 
As a new form of tourism emerging in recent years, TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism integrates traditional Chinese medicine 

culture with modern tourism concepts, offering tourists a 

novel health tourism experience. Utilizing resources such as 

the Huangshan and Dabie Mountain tourism sites and the 

Bozhou City Hua Tuo Museum of Chinese Medicine, 

proposals have been made to establish TCM health 

rehabilitation tourism bases in Anhui, Dabie Mountains, and 

Anbei. These bases aim to include TCM volunteer health 

tourism bases and chronic disease TCM hot spring 

rehabilitation bases (Meng et al., 2018).  

With the continuous improvement of global health 

awareness, this form of tourism is increasingly favored by 

tourists. Therefore, it is significant to promote the sustainable 

development of this field by deeply exploring tourists' 

behavioral intentions to participate in TCM health 

preservation and rehabilitation tourism. 

From an industry development perspective, TCM health 

care and rehabilitation tourism relies on the profound heritage 

of Chinese medicine, providing personalized health services 

through the professional integration of health guidance, 

rehabilitation therapy, and tourism activities. This service 

model not only meets tourists' pursuit of a healthy life but also 

brings new profit growth opportunities for tourist attractions. 

Particularly after the global tourism industry was impacted by 

the pandemic, health tourism has become a crucial driving 

force for market recovery, with TCM health care and 

rehabilitation tourism leading the development of health 

tourism due to its unique advantages. 

As a specific case of this study, Luofu Mountain's rich 

natural resources and profound cultural heritage offer unique 

conditions for developing TCM health preservation and 

rehabilitation tourism. Luofu Mountain boasts beautiful 

natural scenery and a long history and culture of traditional 

Chinese medicine. The scenic area's TCM health center, 

rehabilitation center, and other facilities provide tourists with 

comprehensive TCM health and rehabilitation services (Xie, 

2015). Additionally, Luofu Mountain has hosted many TCM 

cultural festivals, effectively enhancing tourists' awareness 

and participation in TCM health preservation and 

rehabilitation tourism. 

Luofu Mountain was selected as the study subject due to its 



 

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diverse tourist population, including visitors of different ages, 

genders, and occupations, providing rich sample data for this 

study. Through in-depth interviews and surveys of these 

tourists, this paper aims to accurately grasp their behavioral 

intentions to participate in TCM health preservation and 

rehabilitation tourism, offering targeted improvement 

suggestions for tourist attractions to improve tourist 

satisfaction and loyalty. 

The development of TCM health and rehabilitation tourism 

aligns with current trends and market demands, and Luofu 

Mountain tourism, as a typical case in this field, holds high 

research value. Through an in-depth analysis of tourists' 

participation and behavioral intentions in Luofu Mountain, 

this paper aims to contribute to the vigorous development of 

TCM health preservation and rehabilitation tourism. 

1.1.2. Study Purpose 
The core purpose of this study is to deeply explore the 

factors influencing tourists' intentions to participate in TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism. By conducting this research, we aim to 

provide a more accurate basis for decision-making for tourist 

attractions and support the vigorous development of the TCM 

health and rehabilitation tourism industry. 

As a newly emerging form of tourism, TCM health 

preservation and rehabilitation tourism integrates traditional 

Chinese medicine culture with modern tourism concepts and 

is highly popular among tourists. However, current research 

on tourists' intentions to participate in such tourism activities 

is still insufficient, which restricts the industry's further 

development. Therefore, this study aims to fill this research 

gap and uncover the factors influencing tourists' participation. 

Specifically, through multi-dimensional and 

comprehensive research methods, including in-depth 

interviews, questionnaires, and data analysis, we aim to 

comprehensively analyze tourists' intentions to engage in 

TCM health care and rehabilitation tourism. These methods 

will enable us to collect substantial amounts of real and 

effective data, ensuring the accuracy and reliability of the 

research results. 

The research will focus on individual tourist characteristics, 

tourism needs, consumer psychology, and the external 

environment. These factors collectively influence tourists' 

intentions and their willingness to participate in TCM health 

care and rehabilitation tourism activities (Kim & Lee, 2017). 

By delving into the internal connections and interaction 

mechanisms between these factors, we hope to provide more 

precise marketing strategies and service improvement 

suggestions for tourist attractions. 

This study will also utilize internet data to conduct a 

dynamic analysis of tourists' behavioral intentions. With the 

continuous development of internet technology, an increasing 

number of tourists choose to learn about and book travel 

products through online platforms. Therefore, by analyzing 

online data, we can more intuitively understand changes in 

tourist demand and consumption trends, providing timely and 

effective decision support for tourist attractions. 

This study aims to offer a decision-making basis for tourist 

attractions by deeply exploring the factors influencing 

tourists' intentions to participate in TCM health preservation 

and rehabilitation tourism. It also seeks to promote the 

industry's sustainable development. We believe that with the 

ongoing deepening and expansion of research, TCM health 

care and rehabilitation tourism will have a broader market 

prospect and development space. 

1.1.3. Study Significance 
As an emerging form of tourism, traditional Chinese 

medicine (TCM) health preservation and rehabilitation 

tourism has gained increasing attention globally, particularly 

in China. This study aims to deeply explore the factors 

influencing tourists' intentions to participate in TCM health 

preservation and rehabilitation tourism. This research holds 

theoretical value for the academic community and has far-

reaching practical implications for the tourism industry. 

From an industry development perspective, TCM health 

care and rehabilitation tourism integrate traditional TCM 

culture with modern tourism concepts, injecting new vitality 

into the tourism industry. This study aims to provide a clearer 

understanding of tourists' perceptions and attitudes toward 

this emerging form of tourism, thereby offering more accurate 

market positioning and development strategies for tourist 

attractions. For instance, by examining a specific case where 

unique TCM health resources are combined with a beautiful 

natural environment, we aim to provide a unique tourism 

experience for tourists. Through in-depth interviews and other 

research methods, this study seeks to identify the key areas of 

interest for tourists, thereby offering strong support for tourist 

attractions in creating more appealing tourism products. 

This study is also significant in enhancing the 

attractiveness of tourist destinations. With increasing 

competition in the tourism market, standing out among 

numerous attractions to become tourists' first choice is a 

challenge for all tourist destinations. TCM tourism, with its 

unique charm, is key to attracting tourists. By conducting an 

in-depth analysis of tourists' behavioral intentions, this study 

reveals the critical factors influencing tourists' choices, 

providing targeted improvement suggestions for tourist 

attractions to enhance service quality and optimize the 

tourism environment. 

Furthermore, this study plays a crucial role in promoting 

the development of the tourism economy. As an emerging 

tourism sector, TCM health preservation and rehabilitation 

tourism has significant market potential. This study aims to 

accurately grasp market demand, providing a scientific basis 

for tourist attractions to develop more reasonable pricing and 

marketing strategies. Additionally, this study can offer 

valuable references for government departments in 

formulating relevant tourism policies, thereby promoting the 

healthy and sustainable development of the TCM health 

preservation and rehabilitation tourism industry. 

By deeply exploring the factors influencing tourists' 

intentions to participate in TCM health preservation and 

rehabilitation tourism, this study aims to enrich and develop 

the relevant theoretical framework while providing strong 

support and guidance for the practical development of the 

tourism industry. 

1.2. Study Content and Methods 

1.2.1. Study content 
The purpose of this study is to explore various aspects of 

tourists' intentions to participate in TCM (Traditional Chinese 

Medicine) health care and rehabilitation tourism. The core 

research content focuses on the influencing factors of tourists' 

behavioral intentions, their needs and experiences, and key 

areas such as tourism product design. 



 

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To explore the influencing factors of tourists' intentions, 

this study employs both qualitative and quantitative research 

methods. By conducting in-depth interviews, questionnaire 

surveys, and other means, we aim to systematically analyze 

the main factors influencing tourists' choices in TCM health 

care and rehabilitation tourism. These factors may include 

personal characteristics such as age, gender, and educational 

background, as well as external environments such as tourist 

facilities, service quality, and cultural background. By delving 

into the internal connections between these factors and 

tourists' behavioral intentions, this study aims to provide 

precise marketing strategies and optimization suggestions for 

tourist attractions. 

Tourist needs and experiences are another area of focus in 

this study (Hurteau, 2013). As a specialized form of tourism, 

TCM health preservation and rehabilitation tourism often has 

specific needs (Lu, 2021). Through in-depth interviews and 

research, we aim to understand the real needs and experiences 

of tourists participating in such tourism activities, including 

their expectations and satisfaction with the environment, 

services, and TCM health effects. This data will provide 

valuable feedback for tourist attractions, helping them design 

personalized services and improve quality based on tourists' 

needs (Bao, 2020). 

Regarding tourism product design, this study will integrate 

the findings from the above two areas to explore how to 

innovate and optimize TCM health preservation and 

rehabilitation tourism products to meet the diverse needs of 

different tourist groups. This includes developing distinctive 

TCM health care projects, enhancing the cultural connotation 

and experience of tourism products, and optimizing tourism 

routes and service processes. These efforts aim to provide 

strong theoretical support and practical guidance for the 

sustainable development of the TCM health preservation and 

rehabilitation tourism industry. 

By deeply analyzing the multiple aspects of tourists' 

intentions to participate in TCM health preservation and 

rehabilitation tourism, this study aims to provide a 

comprehensive and systematic decision-making basis and 

development suggestions for relevant tourist attractions. This 

will not only enhance the attraction and competitiveness of 

tourist destinations but also promote the vigorous 

development of the emerging TCM health care and 

rehabilitation tourism industry. 

1.2.2. Research ideas 
The purpose of this study is to deeply explore the factors 

influencing tourists' intentions to participate in TCM 

(Traditional Chinese Medicine) health and rehabilitation 

tourism. Based on this analysis, the study aims to provide a 

decision-making framework for tourist attractions and 

promote the development of TCM health and rehabilitation 

tourism. To achieve these goals, the research follows a clear 

methodology, progressing from theoretical construction to 

empirical testing to ensure scientific rigor and practical 

applicability (Ye, 2021). 

In the initial stage, the study constructs a theoretical 

framework for tourists' behavioral intentions to participate in 

TCM health preservation and rehabilitation tourism. This 

framework will be based on existing theories of behavioral 

intention and will incorporate the unique aspects of TCM 

health tourism to identify the key influencing factors. These 

factors may include tourists' individual characteristics, the 

attractiveness of tourist destinations, tourism product design, 

and service quality. Constructing this theoretical framework 

will provide clear direction for subsequent empirical research. 

The study will use in-depth interviews to gather qualitative 

data from visitors to the Luofu Mountain tourist area. These 

interviews aim to uncover the genuine thoughts and feelings 

of tourists, providing rich first-hand information on their 

behaviors and intentions. A detailed interview outline will be 

developed based on the key factors identified in the 

theoretical framework to ensure comprehensive and relevant 

content. The interviews will be flexible, allowing for 

adjustments based on participant feedback to obtain deeper 

insights (Guo, 2022). 

After collecting the interview data, professional data 

analysis methods will be used to systematically analyze the 

content. Techniques such as content analysis and thematic 

coding will extract the main factors influencing tourists' 

behavioral intentions and reveal the interactions between 

these factors. The results of this data analysis will provide 

strong support for subsequent decision-making processes for 

tourist attractions. 

Finally, this study will offer targeted policy suggestions and 

development strategies based on empirical findings. 

Recommendations will be tailored to the specific context of 

Luofu Mountain, focusing on enhancing the attraction of the 

scenic area, optimizing tourism product design, and 

improving service quality. Additionally, the study will explore 

how these results can be applied to other similar tourist 

attractions to promote the sustainable development of the 

entire TCM health care and rehabilitation tourism industry. 

1.2.3. Study Methods 
In the research methods section, this study employs a 

variety of approaches to deeply explore tourists' behavioral 

intentions to participate in TCM (Traditional Chinese 

Medicine) health care and rehabilitation tourism. In-depth 

interviews serve as the core method, collecting tourists' 

genuine views and experiences to reveal the underlying 

motivations behind their behavioral intentions (Ji, 2016). 

The in-depth interview method emphasizes deep 

communication with respondents, guiding them to freely 

express their views and feelings through a semi-structured or 

open interview outline. In this study, representative tourists 

from Luofu Mountain attractions are carefully selected to 

ensure a diverse and typical sample. During the interviews, 

detailed inquiries focus on tourists' cognition of TCM health 

preservation, rehabilitation tourism experiences, and the 

formation of their behavioral intentions, aiming to obtain rich 

first-hand information. 

In addition to in-depth interviews, questionnaires are also a 

crucial data collection tool in this study. By designing a 

scientifically sound questionnaire, the study quantifies and 

evaluates tourists' attitudes, preferences, and behavioral 

intentions toward TCM health preservation and rehabilitation 

tourism. The questionnaire will be widely distributed at the 

Luofu Mountain tourist attraction to ensure the data's 

universality and reliability. Internet technologies, such as 

online questionnaire platforms, will be utilized to expand the 

sample coverage and improve data collection efficiency. 

For data processing and analysis, this study employs 

various statistical methods and tools to analyze the collected 

data. Descriptive statistical analysis will be used to 

understand the basic characteristics and behavior distribution 

of tourists. Advanced statistical methods, such as factor 



 

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analysis and cluster analysis, will further examine the 

influencing factors of tourists' behavioral intentions and their 

internal relationships. Content analysis will be applied to the 

qualitative data obtained from in-depth interviews to 

summarize and refine them, revealing the true thoughts and 

deep needs of tourists. 

By comprehensively using in-depth interviews, 

questionnaire surveys, and data analysis, this study aims to 

thoroughly explore tourists' behavioral intentions to 

participate in TCM health preservation and rehabilitation 

tourism. The scientific application of these methods will 

provide rich and accurate research data, laying a solid 

foundation for subsequent policy analysis and 

recommendations. 

1.3. Paper Structure and Innovation 

1.3.1. Structure and framework of the thesis 
The structure and framework section of this paper aims to 

provide readers with a clear and systematic blueprint of its 

organization, ensuring a comprehensive understanding of the 

research content, methods, and conclusions. The paper is 

divided into six main sections: introduction, literature review, 

research methods, case analysis and comparison, policy 

analysis and suggestions, and conclusion. 

The introduction sets the stage by outlining the background 

and significance of TCM (Traditional Chinese Medicine) 

health preservation and rehabilitation tourism, and explains 

why Luofu Mountain was selected as the research focus. This 

section also clarifies the study's objective, which is to explore 

the factors influencing tourists' intentions to engage in TCM 

health and rehabilitation tourism. The goal is to provide a 

decision-making basis for tourist attractions and to promote 

the development of this tourism sector. Additionally, the 

introduction highlights the study's importance, including its 

potential to enhance the attractiveness of tourist destinations 

and to stimulate the tourism economy (Zhang, 2023). 

The literature review examines the theoretical 

underpinnings of TCM health preservation and rehabilitation 

tourism, including its concepts, characteristics, and its role 

within the tourism industry. This section also reviews theories 

related to tourists' behavioral intentions and the selection of 

tourist attractions, providing a theoretical foundation for the 

research (Yang, 2021). By analyzing existing studies on 

tourists' intentions to engage in TCM tourism, this section 

identifies gaps and deficiencies in current research, 

establishing the innovation points and research value of this 

study. 

The research methods section details the research design 

and sample selection methods, including the construction of 

the research framework and the principles and process of 

selecting samples. It also describes data collection and 

analysis methods, such as the design and implementation of 

in-depth interviews and the specific steps and tools used for 

data analysis, ensuring the study's scientific rigor and 

accuracy. 

In the case analysis and comparison section, an in-depth 

examination of TCM health and rehabilitation tourism at 

Luofu Mountain is conducted. This part discusses the 

characteristics and issues related to tourists' behavioral 

intentions, tourism product design, and service experiences. 

It also includes an international comparative analysis to draw 

useful insights for the development of Luofu Mountain as a 

tourist destination. 

The policy analysis and suggestions section evaluates 

current policies related to TCM health and rehabilitation 

tourism, identifying key issues and offering targeted reform 

suggestions and implementation strategies. This section aims 

to provide decision-making references for government 

departments to promote the healthy development of TCM 

health and rehabilitation tourism. 

The conclusion summarizes the main findings and 

conclusions of the study, acknowledges its limitations, and 

suggests directions for future research. This section not only 

provides a clear summary of the research but also serves as a 

useful reference for subsequent studies. 

1.3.2. The innovation point of the paper 
In researching tourists' intentions to participate in TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism, this paper introduces two main 

innovations: the application of the in-depth interview method 

and new insights into tourism product design. 

Regarding the application of the in-depth interview method, 

this study not only uses it as a data collection tool but also as 

a crucial way to understand and interpret tourists' behavioral 

intentions. Through in-depth interviews, this research delves 

into the inner world of tourists, capturing their real feelings, 

expectations, and concerns regarding TCM health 

preservation and rehabilitation tourism. This method 

enhances the authenticity and reliability of the research and 

helps in fully understanding tourists' behavior patterns. For 

instance, the interviews revealed that tourists place a high 

value on the professionalism and safety of TCM health 

programs, providing a strong foundation for optimizing 

tourism product design. 

In terms of implications for tourism product design, this 

study offers a series of innovative design ideas based on the 

results of in-depth interviews. It emphasizes that tourism 

products should fully integrate the core concepts of TCM 

health preservation to offer more distinctive and attractive 

services. For example, developing rehabilitation courses 

based on TCM meridian theory or healthy meals 

incorporating TCM elements. The study suggests focusing on 

the personalized needs of tourists and designing flexible and 

diverse tourism products. The interviews revealed significant 

differences among tourists in terms of age, gender, and health 

status, indicating that tourism products should be flexible and 

diverse enough to meet the specific needs of various tourist 

groups. 

Additionally, this study innovatively proposes the use of 

Internet technology to enhance the interactivity and 

convenience of tourism products. For example, developing 

mobile applications themed around TCM to provide real-time 

health consultations, appointment services, and personalized 

travel recommendations for tourists. This innovation is 

expected to improve tourist satisfaction and create more 

business opportunities for tourist attractions (Qin, 2021). 

By innovatively applying the in-depth interview method 

and providing unique insights into tourism product design, 

this paper offers new perspectives and ideas for research and 

practice in the field of TCM health preservation and 

rehabilitation tourism. These innovations not only enrich the 

existing theoretical framework but are also expected to 

promote the sustainable development and innovation of TCM 

health care and rehabilitation tourism. 



 

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2. Literature Review 

2.1. Theoretical Basis of Traditional Chinese 
Medicine Health Preservation and 

Rehabilitation of Tourism 

2.1.1. Overview of TCM health preservation and 
rehabilitation tourism 

As an emerging segment in the tourism market, TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism integrates traditional Chinese medicine 

culture with modern tourism concepts, offering tourists a new 

health tourism experience. This concept not only enriches the 

diversity of tourism products but also plays an increasingly 

important role in the industry, becoming a major driving force 

for its sustainable development. 

Conceptually, TCM health preservation and rehabilitation 

tourism emphasizes achieving physical and mental 

recuperation, disease prevention, and rehabilitation through 

traditional Chinese medicine practices such as herbal therapy, 

acupoint massage, and Tai Chi during travel. This tourism 

model seamlessly combines the idea of "curing disease" with 

travel activities, allowing tourists to manage their health 

while enjoying their trips. 

In terms of characteristics, TCM health preservation and 

rehabilitation tourism significantly differs from traditional 

sightseeing tourism. It focuses more on personalized needs, 

customizing exclusive health tourism plans based on tourists' 

physical conditions and health goals. These tourism projects 

often blend natural scenery with cultural landscapes, enabling 

tourists to experience the profound heritage of TCM culture 

while achieving physical and mental relaxation and healing. 

Regarding its status and role in the tourism industry, TCM 

health preservation and rehabilitation tourism is gradually 

becoming a new growth point. With increasing attention to 

health issues, more tourists are opting for this tourism mode 

that combines leisure and health. Recent data indicate that the 

market scale of TCM health care and rehabilitation tourism 

has been expanding, with steady growth in the number of 

tourists and consumption levels. This trend not only opens 

new profit avenues for the tourism industry but also promotes 

the inheritance and development of traditional Chinese 

medicine culture, realizing a deep integration of culture and 

tourism. 

With its unique appeal and broad market prospects, TCM 

health preservation and rehabilitation tourism is becoming an 

indispensable part of the tourism industry. It meets modern 

people's dual pursuit of health and leisure, injects new vitality 

into the tourism sector, and provides a favorable platform for 

the dissemination and promotion of traditional Chinese 

medicine culture. 

2.1.2. Theoretical basis of tourists' intention to 
participate in the behavior 

The theoretical basis of tourists' intentions to participate in 

TCM (Traditional Chinese Medicine) health preservation and 

rehabilitation tourism is a critical topic in tourism research. 

Behavioral intention, which refers to individuals' behavioral 

tendencies in specific situations, plays a key role in predicting 

and explaining tourists' decisions and behaviors. In the 

context of TCM health preservation and rehabilitation 

tourism, exploring this theoretical basis helps to understand 

tourists' needs and motivations, thereby providing targeted 

services and management strategies for tourist attractions. 

From the perspective of the formation mechanism of 

behavioral intention, it is influenced by numerous internal and 

external factors. Internal factors primarily include individual 

characteristics such as gender, age, and educational 

background, which shape tourists' values and preferences, 

subsequently affecting their attitudes and intentions towards 

TCM health preservation and rehabilitation tourism. For 

instance, as health awareness increases, more young tourists 

are interested in TCM health preservation and prefer tourism 

products that incorporate TCM elements. 

External factors mainly involve the environmental 

characteristics of tourist attractions, such as natural 

landscapes, cultural atmosphere, and service quality. These 

factors influence tourists' perceptions and experiences, 

thereby affecting their behavioral intentions. For example, 

Luofu Mountain's beautiful natural environment, rich TCM 

cultural resources, and professional rehabilitation services 

create a unique appeal that attracts tourists. Positive 

experiences with these factors enhance tourists' willingness to 

participate and recommend the tourism activity. 

In addition to the direct influence of internal and external 

factors, tourists' behavioral intentions are moderated by 

various intermediary variables, including satisfaction, loyalty, 

and perceived value. Tourist satisfaction, which is the overall 

evaluation of their travel experience, directly impacts their 

future behavior choices. Loyalty reflects the ongoing 

preference and support of tourists for a particular attraction 

and serves as a significant predictor of behavioral intention. 

Perceived value, which involves the evaluation of products 

and services, is both a prerequisite for forming behavioral 

intention and a critical basis for tourists' decisions. 

The theoretical basis of tourists' intentions to participate in 

TCM health preservation and rehabilitation tourism is a 

complex, multidimensional system involving multiple levels 

of influencing factors and mediating variables. By conducting 

an in-depth analysis of the interactions and mechanisms 

between these factors and variables, this study aims to 

accurately grasp the behavioral patterns and demand 

characteristics of tourists. This, in turn, provides strong 

theoretical support and practical guidance for the 

development of TCM health care and rehabilitation tourism. 

2.1.3. Theoretical framework of the selection of tourist 
attractions 

When tourists choose destinations, their decision-making 

process is influenced by multiple factors, which together form 

the theoretical framework for selecting tourist attractions. 

This framework considers individual characteristics, tourism 

needs and motivations, the attributes and characteristics of 

scenic spots, and the external environment. 

Individual characteristics such as age, gender, educational 

background, and occupation impact tourism preferences. For 

instance, young tourists may prefer vibrant and exciting 

locations, while middle-aged and elderly tourists may favor 

destinations with a quiet environment and relaxed atmosphere. 

Gender differences also influence tourism choices; for 

example, female tourists may prioritize safety and comfort in 

their destination selections. 

Tourism demand and motivation are key drivers of tourists' 

choices. Motivations may include leisure and relaxation, 

cultural experiences, adventure, and stimulation, which 

directly shape their expectations and needs for tourist 

attractions. In the context of TCM health care and 



 

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rehabilitation tourism, tourists often seek physical and mental 

healing and health improvement. Consequently, attractions 

offering professional TCM health care services and beautiful 

natural environments are particularly appealing. 

The attributes and characteristics of scenic spots are critical 

for tourists when evaluating and selecting destinations. 

Elements such as the natural environment, historical and 

cultural significance, and service facilities all play a role in 

their decision-making. For example, Luofu Mountain's 

unique natural environment, rich TCM health resources, and 

comprehensive tourism service facilities create a strong 

appeal. These attributes not only meet the basic needs of 

tourists but also help the destination stand out in a competitive 

market, attracting those seeking TCM health and 

rehabilitation tourism. 

External environmental factors, including transportation 

convenience, tourism policies, and marketing, also influence 

tourists' choices. Convenient transportation reduces travel 

costs and improves accessibility, while favorable tourism 

policies and effective marketing strategies enhance the 

attractiveness and reputation of scenic spots. 

In summary, tourists consider a combination of individual 

characteristics, tourism needs and motivations, scenic spot 

attributes and characteristics, and external environmental 

factors when choosing a destination. These factors interweave 

to form the theoretical framework guiding tourists' decision-

making behavior. Within this framework, Luofu Mountain 

has become a popular tourist destination due to its unique 

TCM health and rehabilitation tourism resources and high-

quality tourism services. 

2.2. Literature Review 

2.2.1. Research status at home and abroad 
In the academic field, both domestically and internationally, 

research on tourists' intention to participate in TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism has become a hot topic. Scholars have 

examined relevant concepts, influencing factors, research 

methods, and empirical results from various perspectives, 

providing valuable theoretical support for the development of 

TCM health preservation and rehabilitation tourism. 

From a conceptual perspective, TCM health preservation 

and rehabilitation tourism integrates traditional TCM theory 

with modern tourism concepts, emphasizing the achievement 

of physical and mental health, as well as leisure and relaxation, 

during travel. This form of tourism not only satisfies tourists' 

pursuit of a high-quality life but also represents innovative 

development in the tourism industry. Scholars universally 

emphasize the organic combination of TCM health 

preservation principles with tourism activities when defining 

this concept. 

Regarding influencing factors, tourists' intention to engage 

in TCM health preservation and rehabilitation tourism is 

shaped by numerous elements. International studies have 

shown that personal characteristics such as age, gender, and 

education level, as well as cognition and attitudes towards 

TCM culture, significantly affect willingness to participate. 

Additionally, the quality of service, environmental 

atmosphere of tourist attractions, and the professionalism and 

effectiveness of TCM health programs are crucial 

considerations. Domestic research, on the other hand, often 

focuses on the impact of policy environments, market demand, 

and the development of tourism resources on tourists' 

behavioral intentions. 

In terms of research methods, both domestic and 

international scholars have employed a variety of quantitative 

and qualitative approaches to analyze tourists' behavioral 

intentions comprehensively. Methods such as questionnaire 

surveys, in-depth interviews, and data analysis have been 

widely used in empirical studies, providing robust support for 

uncovering the mechanisms among influencing factors. These 

methodologies not only enrich research techniques in this 

field but also enhance the reliability and relevance of research 

findings. 

Empirical studies have yielded significant results both 

domestically and abroad. Comparative analyses of data from 

tourists in different countries or regions reveal regional 

differences in behavioral intentions to participate in TCM 

health and rehabilitation tourism. These differences largely 

arise from variations in cultural background, economic 

development levels, and tourism resource endowments. 

Consequently, scholars have proposed a range of targeted 

development strategies and suggestions to enhance the 

attractiveness and competitiveness of TCM health 

preservation and rehabilitation tourism. 

The research on tourists' intention to participate in TCM 

health preservation and rehabilitation tourism has produced 

substantial results, offering deep theoretical insights and 

valuable practical guidance for tourism development and 

planning. Future research and practical exploration in this 

field are expected to lead to broader development and 

popularization of TCM health preservation and rehabilitation 

tourism globally. 

2.2.2. Research gap analysis 
Currently, while there is a foundational body of research on 

tourists' intentions to participate in TCM (Traditional Chinese 

Medicine) health preservation and rehabilitation tourism, 

several problems and deficiencies remain. These gaps present 

opportunities for innovation and add research value to this 

study. 

From a research content perspective, most existing studies 

focus on defining the concept of TCM health preservation and 

rehabilitation tourism, discussing its theoretical basis, and 

conducting basic market analyses. However, there is a relative 

lack of in-depth analysis of tourists' behavioral intentions. 

Understanding these intentions is crucial for determining 

whether tourists will participate, how they will engage, and 

their satisfaction and loyalty post-participation. This study 

aims to explore tourists' genuine thoughts and feelings about 

TCM health care and rehabilitation tourism through in-depth 

interviews, enabling a more accurate understanding of the 

formation and evolution of their behavioral intentions. 

Regarding research methods, while quantitative 

approaches such as questionnaire surveys are widely used in 

this field, the depth and breadth of qualitative research need 

enhancement. In-depth interviews, as a method for exploring 

the interviewees' inner world and real thoughts, have unique 

advantages in uncovering the underlying reasons behind 

tourists' behavioral intentions. This study employs a rigorous 

interview outline and engages in deep conversations with 

tourists to obtain richer and more authentic data, thereby 

providing robust support for subsequent quantitative research. 

Existing studies also exhibit limitations in data collection 

and analysis. On one hand, data sources are often limited, 

relying heavily on self-reported data from questionnaires 



 

141 

without cross-verifying with multiple data sources. On the 

other hand, data analysis methods frequently remain at the 

level of descriptive statistics, lacking in-depth information 

mining. To address these issues, this study will combine 

various data sources, including Internet big data and social 

media user comments, to enhance data comprehensiveness 

and authenticity. Advanced analysis methods, such as content 

analysis and thematic modeling, will be employed to reveal 

complex relationships and underlying patterns within the data. 

By addressing the deficiencies in content, methods, and 

data found in existing studies, this research aims to achieve 

new breakthroughs in understanding tourists' participation in 

TCM health preservation and rehabilitation tourism behaviors. 

This effort will not only enrich and refine the theoretical 

framework in this field but also provide strong scientific 

support and decision-making references for the practice and 

development of TCM health preservation and rehabilitation 

tourism. 

2.2.3. The combination of theory and practice 
When discussing the integration of theory and practice, it 

is essential to recognize the close connection between TCM 

(Traditional Chinese Medicine) health preservation and 

rehabilitation tourism as an emerging field, along with its 

theoretical research and practical application. This field not 

only encompasses the theoretical framework of traditional 

TCM but also intertwines with modern tourism services and 

consumer behavior. Therefore, combining theoretical 

research with practical operations is crucial for enhancing the 

overall development of the field and meeting the diverse 

needs of tourists. 

The theoretical research in TCM health preservation and 

rehabilitation tourism typically revolves around TCM health 

preservation concepts, rehabilitation methods, and tourism 

service innovations. These studies provide scientific guidance 

for practical applications, helping tourist attractions and 

service providers accurately identify market demands and 

design tourism products that meet tourists' expectations. For 

example, an in-depth study of TCM meridian theory can lead 

to developing health tourism projects that combine acupoint 

massage with landscape sightseeing, addressing tourists' 

rehabilitation needs while enriching their tourism experience 

(Chen et al., 2018). 

At the practical level, TCM health preservation and 

rehabilitation tourism has been implemented and promoted in 

various domestic tourist attractions. Notably, Luofu Mountain 

scenic spot has successfully attracted numerous tourists 

interested in TCM health preservation and rehabilitation 

tourism due to its unique natural resources and profound 

TCM culture. Field research and tourist feedback reveal that 

tourists prioritize the authenticity of their experiences and the 

sustainability of the effects of TCM health care and 

rehabilitation activities. These insights provide valuable 

empirical support for advancing theoretical research and 

highlight areas for future improvement and innovation. 

The rapid development of Internet technology presents new 

opportunities for integrating theory and practice in TCM 

health preservation and rehabilitation tourism. Utilizing big 

data, artificial intelligence, and other advanced technologies 

enables more accurate analysis of tourists' behavior patterns 

and consumption preferences, guiding tourist attractions to 

offer more personalized services. By integrating online and 

offline services, the scope of TCM health care and 

rehabilitation tourism has significantly expanded, allowing 

tourists to access relevant information and resources anytime 

and anywhere, thereby enhancing the overall tourism 

experience. 

The synergy between theory and practice is key to 

advancing TCM health preservation and rehabilitation 

tourism. By deepening theoretical research and combining it 

with innovative practical attempts, this field can achieve 

continuous growth and development, providing tourists with 

higher quality and more diverse tourism services. 

3. Research Methods 

3.1. Study Design and Sample Selection 

3.1.1. Research Framework 
The primary objective of this study is to explore the factors 

influencing tourists' intentions to participate in TCM health 

and rehabilitation tourism, aiming to provide a decision-

making basis for tourist attractions and promote the 

sustainable development of the industry. To achieve this, the 

study examines the impact of tourists' personal characteristics, 

tourism needs, perceived value, and external environment on 

their behavioral intentions from multiple dimensions. The 

research questions focus on identifying the significant factors 

affecting tourists' intentions, understanding the interactions 

between these factors, and optimizing them to enhance 

tourists' willingness and satisfaction. Based on existing 

theories and empirical studies, the study proposes hypotheses 

such as the significant impact of tourists' personal 

characteristics (e.g., age, gender, education) and the positive 

influence of perceived value (e.g., environmental quality, 

service quality, facility completeness) on their willingness to 

participate. This framework, encompassing research 

objectives, questions, and hypotheses, guides the study's 

direction and provides a foundation for empirical research, 

ensuring the systematic progression of subsequent research 

efforts. 

3.1.2. Sample selection 
In the sample selection process, this study adheres to 

principles of scientific rigor, objectivity, and 

comprehensiveness to ensure accurate and reliable results. 

For participants of TCM health preservation and 

rehabilitation tourism at Luofu Mountain, strict selection 

criteria and methods are employed to ensure sample 

representativeness and study validity. Demographic 

characteristics such as age, sex, and occupation are 

considered to ensure diversity, along with participants' health 

status and travel needs, which directly influence their 

willingness and behavior in TCM tourism. Using an Internet 

data platform, the study analyzes recent tourist data from 

Luofu Mountain, refining the sample scope based on visit 

records, consumption behavior, and feedback. The focus 

includes tourists who have participated in TCM projects and 

those showing strong interest. Data authenticity and 

reliability are ensured by sourcing from official channels or 

validated third-party platforms, with rigorous cleaning and 

preprocessing to eliminate outliers and noise. This 

comprehensive process constructs a representative, diverse, 

and authentic research sample, providing robust data support 

to explore the factors influencing tourists' intentions in TCM 

health preservation and rehabilitation tourism, thereby aiding 

decision-making and development for tourist attractions. 



 

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3.2. Data Collection and Analysis 

3.2.1. In-depth interview design 
During the design and implementation of in-depth 

interviews, this study focuses on three key aspects: 

formulating the interview outline, selecting interview subjects, 

and processing interview records to ensure validity and 

reliability. 

The interview outline, based on the research objectives and 

core questions, covers tourists' motivations, experiences, 

satisfaction, and improvement suggestions related to TCM 

health and rehabilitation tourism (Xu & Huang, 2019). This 

outline ensures comprehensive coverage while allowing 

flexibility for adjustments based on interviewee feedback. 

Interviewees were selected using strict criteria, focusing on 

recent participants in TCM health and rehabilitation tourism 

at Luofu Mountain. The selection aimed for diversity in age, 

gender, and occupational backgrounds to enhance the study's 

breadth and depth. These participants provided rich, practical 

experiences and authentic feedback. 

Processing interview transcripts involved detailed 

recording and timely organization and analysis of interview 

data. Content analysis and thematic coding were employed to 

ensure accuracy and objectivity, systematically extracting key 

insights from respondents to support the study's conclusions. 

Additionally, the study utilized Internet resources such as 

online surveys and social media to gather extensive 

information on TCM health and rehabilitation tourism at 

Luofu Mountain. This approach enriched the research content 

and provided a broader, contemporary perspective. 

By conducting carefully designed in-depth interviews, this 

study gains a deep understanding of tourists' behavioral 

intentions in TCM health and rehabilitation tourism, offering 

valuable insights for developing tourist attractions. This 

method also serves as a useful reference for exploring related 

fields. 

3.2.2. Data analysis 
In the data analysis phase, this study employed content 

analysis and thematic coding to process and analyze data from 

in-depth interviews. Content analysis, a systematic, objective, 

and quantitative method, helped extract key information from 

the interview texts, providing an in-depth understanding of 

tourists' intentions to participate in TCM health preservation 

and rehabilitation tourism behavior. The interview transcripts 

were transcribed verbatim to ensure data accuracy and 

completeness, then coded according to a preset analysis 

framework. Key aspects identified included keywords, 

emotional tendencies, and behavioral motivations. 

Thematic coding extended content analysis by organizing 

interview data into logically coherent topic groups. This 

approach identified several key themes driving tourists' 

behavior intentions, such as "health needs," "cultural 

experience," and "service quality," reflecting core tourist 

demands and revealing areas for potential service 

optimization. Special attention was given to tourists' 

evaluations and feedback on TCM health care and 

rehabilitation tourism projects, identifying commonalities 

and differences in tourists' choices and participation, which is 

crucial for understanding their behavior and improving 

service targeting. 

To ensure the reliability and validity of the data analysis, 

various statistical software was used to quantify coded data. 

Methods like frequency analysis and cross-analysis 

quantified and evaluated the importance and 

interrelationships of each topic, providing robust data support 

for subsequent conclusions and strategy formulation (Liu, 

2023). The analysis results were presented in graphs and 

written reports, offering a comprehensive view of tourists' 

intentions and practical guidance for enhancing and 

promoting TCM health care and rehabilitation tourism. 

4. Case Analysis and Comparison 

4.1. Case Analysis of Traditional Chinese 
Medicine Health Preservation and 

Rehabilitation Tourism in Luofu Mountain 

Scenic Spot 

4.1.1. Case selection 
In Luofu Mountain scenic spot, traditional Chinese 

medicine (TCM) health care and rehabilitation tourism has 

become a major attraction, drawing many tourists. To explore 

tourists' behavioral intentions in this context, this study 

selected representative cases of TCM health and 

rehabilitation tourism at Luofu Mountain. 

Luofu Mountain, with its unique natural environment and 

rich TCM resources, provides ideal conditions for developing 

TCM health and rehabilitation tourism (Hou, 2024). This 

study focuses on two popular cases: the "Traditional Chinese 

Medicine Recuperation Experience Tour" and the 

"Rehabilitation and Recuperation Vacation Tour," both of 

which exemplify the core value of TCM health preservation 

and rehabilitation tourism. 

The "Chinese Medicine Recuperation Experience Tour" 

leverages Luofu Mountain's herbal resources, offering 

tourists a comprehensive experience from picking and 

processing medicinal materials to undergoing TCM 

recuperation services. Guided by professionals, visitors 

engage in activities like herbal picking, understanding TCM 

processing, and experiencing therapies such as massage and 

acupuncture. This immersive participation enhances tourists' 

understanding of TCM culture and significantly boosts their 

engagement and satisfaction. 

The "Rehabilitation and Recuperation Vacation Tour" 

emphasizes providing comprehensive rehabilitation services. 

This project combines Luofu Mountain's natural scenery with 

TCM rehabilitation concepts, offering personalized 

rehabilitation plans. Tourists can enjoy professional services 

like TCM baths and massages, and engage in exercises like 

Tai Chi and Baduanjin in a beautiful natural setting. This 

integration of rehabilitation with leisure is particularly 

favored by middle-aged and elderly tourists. 

By analyzing these two cases, this study gains insights into 

the behavioral intentions and influencing factors of tourists 

participating in TCM health preservation and rehabilitation 

tourism. These cases also provide valuable experience and 

inspiration for optimizing TCM health tourism products at 

Luofu Mountain. Moving forward, Luofu Mountain can 

leverage its strengths to develop more innovative and 

appealing TCM health and rehabilitation tourism products, 

meeting the diverse needs of various tourists. 

4.1.2. Case Analysis 
This paper analyzes representative cases of traditional 

Chinese medicine (TCM) health and rehabilitation tourism at 

Luofu Mountain to explore the specific characteristics and 



 

143 

issues related to tourists' intentions to participate in this type 

of tourism, focusing on tourism product design and service 

experience. 

The case analysis reveals that tourists' intentions are 

influenced by multiple factors, including increased personal 

health awareness, appreciation of traditional culture and TCM 

concepts, and the pursuit of high-quality tourism experiences. 

The growing popularity of internet health information has 

also deepened tourists' understanding of TCM health 

preservation, enhancing their willingness to participate. 

Luofu Mountain integrates local natural resources and 

cultural heritage in designing its TCM health and 

rehabilitation tourism products. Leveraging its rich TCM 

history and resources, the scenic spot actively collects, 

develops, and preserves traditional crafts while using modern 

technology to innovate and maintain the essence of ancient 

medicine (Xie & Fei, 2022). The resulting tourism products, 

such as TCM physiotherapy, herbal baths, and meditation, are 

popular with tourists and improve their satisfaction and 

loyalty. 

However, the analysis also identifies issues such as uneven 

service quality and insufficient professional guidance, which 

affect the overall tourist experience and hinder the market's 

development. To address these problems, the paper suggests 

improving employee training, enhancing service quality and 

professionalism, and optimizing tourism product design to 

better meet tourists' personalized needs. Implementing these 

measures is expected to enhance the competitiveness of Luofu 

Mountain in TCM health and rehabilitation tourism and 

provide tourists with high-quality, memorable experiences. 

4.1.3. Case Inspiration 
The case analysis of traditional Chinese medicine (TCM) 

health preservation and rehabilitation tourism at Luofu 

Mountain provides profound insights, revealing the internal 

motivations behind tourists' participation and offering 

valuable references for developing TCM tourism strategies. 

The analysis identifies key factors influencing tourists' 

intentions, including the professionalism of tourist attractions, 

service quality, and product design innovation. Luofu 

Mountain attracts many tourists with its rich TCM culture and 

rehabilitation resources, thanks to its professional investment 

in TCM health care and the refinement of services to meet 

tourists' needs. 

The diversity and personalized services of TCM projects, 

from massages and medicated diets to rehabilitation training 

and health lectures, offer a comprehensive health preservation 

experience. This approach not only meets diverse tourist 

needs but also enhances satisfaction and loyalty. The scenic 

spot's marketing strategy, leveraging internet promotion and 

interactive activities, effectively builds the brand image of 

TCM health tourism and stimulates potential tourists' interest. 

The analysis also notes the growing awareness and 

acceptance of TCM health tourism, driven by increased social 

health awareness, the popularization of TCM culture, and 

changing tourism consumption concepts. These trends 

highlight the need to continuously optimize products and 

services to meet evolving market demands. The insights 

gained from Luofu Mountain underscore the importance of 

understanding tourist needs, improving service quality, 

innovating product design, and implementing effective 

marketing strategies to foster the TCM health tourism 

industry's growth. These findings also offer useful guidance 

for other tourist attractions, contributing to the industry's 

ongoing progress and prosperity. 

4.2. The International Comparative Analysis 

4.2.1. Selection of international experience 
In the field of TCM (Traditional Chinese Medicine) health 

preservation and rehabilitation tourism, numerous global 

cases are worth examining. To compare and analyze Luofu 

Mountain with other international destinations, this paper 

selected several representative cases. 

California's Valley of Health is a comprehensive 

destination integrating health preservation, leisure, and 

vacation. Leveraging its rich natural resources and advanced 

medical technology, it offers a full range of TCM health care 

and rehabilitation services. By comparing the services and 

tourist satisfaction data from the Valley of Health and Luofu 

Mountain, this paper identifies differences in tourism product 

design and service experience, providing improvement 

suggestions for Luofu Mountain. 

Thailand's traditional Thai massage and herbal therapy are 

popular among tourists, with many attractions incorporating 

elements of TCM. For instance, resorts in Chiang Mai offer 

Thai massage services combined with TCM concepts. 

Comparing these attractions with Luofu Mountain in terms of 

tourist participation and service characteristics provides 

insights from Thailand's successful TCM health tourism 

practices, offering new ideas for Luofu Mountain's 

development. 

European countries are also actively developing TCM 

health care and rehabilitation tourism. For example, Swiss 

mountain resorts are renowned for their natural environment 

and professional TCM rehabilitation services, featuring 

advanced facilities and personalized programs. By comparing 

these European cases with Luofu Mountain's practices in 

resource development and service quality, this paper 

identifies areas for improvement and suggests targeted 

measures for Luofu Mountain's international development. 

Examining these international cases provides a 

comprehensive understanding of Luofu Mountain's position 

and advantages in the global market. The successful 

experiences of these international destinations offer valuable 

references and inspiration for the future development of 

Luofu Mountain. 

4.2.2. Comparative analysis 
This paper conducts a comparative analysis of international 

cases and Luofu Mountain, focusing on tourist participation 

behavior intention, tourism product design, and service 

experience. The aim is to provide targeted improvement 

suggestions and development strategies for Luofu Mountain 

tourist attractions. 

Internationally successful TCM health tourism resorts 

often accurately grasp tourists' psychological needs and 

preferences, creating attractive projects. These resorts 

improve tourist participation and satisfaction by offering 

personalized health consultations and customized care 

programs. Although Luofu Mountain has unique TCM 

resources, it needs to better understand and stimulate tourist 

engagement. 

Innovative practices in international cases are also valuable 

for tourism product design. These cases often combine local 

cultural characteristics with resource advantages, creating 

unique tourism products. For instance, integrating TCM 



 

144 

health concepts with modern technology, such as intelligent 

health monitoring equipment and interactive health courses, 

enriches the tourism experience. Luofu Mountain can 

incorporate more innovative elements to develop a distinctive 

product system. 

Service experience is crucial for evaluating tourist 

attractions. International cases excel in providing 

comprehensive, high-quality services, such as robust 

customer service systems, multilingual guides, and 

convenient facilities, ensuring a comfortable and convenient 

tourist experience. While Luofu Mountain has a solid 

foundation in service experience, there is room for optimizing 

service processes and improving quality to meet diverse 

tourist needs. 

By analyzing international cases, it becomes evident that 

Luofu Mountain can enhance tourist participation intention, 

product design, and service experience. Leveraging 

successful international practices, combined with Luofu 

Mountain's resources and development context, can promote 

significant advancements in TCM health and rehabilitation 

tourism. 

4.2.3. Policy reference 
The international experience holds significant reference 

value for China's TCM (Traditional Chinese Medicine) health 

care and rehabilitation tourism policy, particularly in 

promoting tourist attractions. By analyzing successful 

international cases, this paper aims to extract valuable 

insights and strategies to guide Luofu Mountain and other 

domestic tourist attractions. 

Internationally, many countries and regions have achieved 

notable success in TCM health preservation and rehabilitation 

tourism through comprehensive policies focused on 

enhancing tourist experiences and service quality. For 

instance, some countries have developed integrated 

destinations combining medical care, rehabilitation, and 

leisure by formulating detailed tourism policies. These 

policies encompass infrastructure development, professional 

training, and the protection and development of traditional 

culture and natural resources. 

To adapt international experiences to China's context, it is 

essential to consider the unique conditions of Luofu Mountain. 

With its natural scenery and cultural heritage, Luofu 

Mountain has inherent advantages for developing TCM 

health tourism. However, transforming these advantages into 

practical attractions requires learning from international best 

practices. For example, in tourism product design, Luofu 

Mountain can create unique TCM health tourism projects by 

integrating popular international health tourism routes with its 

distinctive resources. 

Moreover, international experience emphasizes the 

importance of sustainable development in ecological 

protection and cultural preservation. In developing Luofu 

Mountain, it is crucial to prioritize ecological sustainability to 

prevent environmental damage from tourism activities. 

Additionally, TCM culture should be preserved and promoted, 

allowing tourists to appreciate its profound heritage while 

enjoying health tourism. 

By incorporating international insights, this paper can 

better define the development path for Luofu Mountain in 

TCM health preservation and rehabilitation tourism. With 

ongoing policy improvement and implementation, Luofu 

Mountain can become a prominent health tourism destination, 

attracting both domestic and international tourists, and 

contributing Chinese wisdom and solutions to the global 

development of TCM health tourism. 

5. Policy Analysis and Suggestions 

5.1. Current Policy Analysis 

5.1.1. Policy status 
China's current policies on TCM (Traditional Chinese 

Medicine) health and rehabilitation tourism show a positive 

development trend, significantly impacting Luofu Mountain 

tourist attractions. With the rising popularity of health 

concepts and increasing consumer demand for health care 

tourism, TCM health and rehabilitation tourism has become a 

hot spot in the market. The national government has issued a 

series of policies to promote the integrated development of 

this industry, providing new opportunities for tourist 

attractions. 

The state has clearly defined the direction for the 

development of TCM health and rehabilitation tourism and 

proposed specific implementation measures. These policies 

encourage attractions to develop TCM health tourism 

products with local characteristics to meet diverse tourist 

needs. They also emphasize strengthening the TCM health 

tourism service standards, improving service quality, and 

ensuring tourists receive safe and effective TCM health care 

and rehabilitation services. 

Luofu Mountain, as a key destination for TCM health 

tourism, has been profoundly influenced by these policies. In 

response, the scenic spot has created various TCM health 

tourism products, leveraging its rich TCM resources and 

natural environment. These products enrich the tourism 

offerings and attract numerous tourists interested in TCM 

health preservation. As a result, Luofu Mountain's popularity 

and influence have grown, making it a prominent health 

tourist resort domestically and internationally. 

The policies have also positively impacted Luofu 

Mountain's infrastructure and talent training. Government 

investment has improved transportation, accommodation, and 

other facilities, providing a more convenient and comfortable 

environment for tourists. Additionally, policies encourage 

educational institutions to offer relevant courses, cultivating 

professionals with TCM knowledge and tourism service skills, 

thus ensuring a strong talent pool for the scenic spot's 

development. 

Overall, the formulation and implementation of China's 

TCM health and rehabilitation tourism policies have had a far-

reaching impact on Luofu Mountain. These policies provide 

direction, support, and resources, enabling the scenic spot to 

enhance its strength and service levels, positioning it as a 

leader in TCM health and rehabilitation tourism. 

5.1.2. Policy issues 
In the field of TCM (Traditional Chinese Medicine) health 

preservation and rehabilitation tourism, despite increasing 

policy support, significant issues remain. Notably, policy 

imperfections persist, with insufficient specific regulations 

and norms. For instance, detailed standardized guidance on 

TCM service standards, practitioner qualifications, and 

product quality control is lacking. This results in inconsistent 

services and a chaotic market, as stakeholders act according 

to their own interpretations. 

Policy implementation also needs strengthening. While the 



 

145 

policy level prioritizes TCM health care tourism, execution 

often falters due to local governments' limited resources or 

understanding, reducing policy effectiveness. Additionally, 

the absence of a robust regulatory mechanism allows 

exploitation by unscrupulous individuals, leading to inferior 

services and false advertising, damaging the industry's image. 

To better identify policy issues, this paper utilizes Internet 

data for in-depth analysis. Collecting tourist feedback, market 

research, and industry reports highlights specific pain points, 

such as concerns about the professionalism, safety, and price 

transparency of TCM services, indicating policy gaps. 

Addressing these problems requires a multifaceted 

approach. Policies should be detailed, with clear service 

standards and regulatory requirements to ensure effective 

implementation. Establishing an efficient supervision 

mechanism, enhancing law enforcement, and cracking down 

on violations are crucial. Leveraging the Internet and modern 

technology can improve transparency and efficiency, 

ensuring tourists experience high-quality TCM health care 

and rehabilitation tourism. 

5.1.3. Analysis of influencing factors 
As a recent form of tourism, TCM (Traditional Chinese 

Medicine) health and rehabilitation tourism is influenced by 

various internal and external factors. The improvement of 

national health awareness has increased interest in health 

preservation and rehabilitation, directly driving the rapid 

growth of this market. Relevant data indicate a significant 

upward trend in the number of tourists participating in TCM 

health care and rehabilitation tourism, reflecting strong 

market demand. 

However, this growth brings new challenges. Tourists now 

demand higher service quality and professional standards, 

which strains the hardware and software services of tourist 

attractions. Additionally, intensified market competition 

necessitates greater efforts in attracting tourists and 

enhancing satisfaction. 

The coordination of the tourism industry chain is also 

critical. TCM health care and rehabilitation tourism involves 

medical, tourism, and cultural sectors, requiring close 

cooperation. Currently, the links in the industry chain are not 

well-integrated, leading to issues like information asymmetry 

and resource wastage. For example, some attractions lack 

professional TCM talent, resulting in uneven service quality, 

while others fail to meet diverse tourist needs due to 

underdeveloped resources. 

To address these issues, policies must be improved to 

enhance TCM health tourism. The government should 

support this industry through preferential policies and 

financial aid to promote high-quality development. Tourist 

attractions should collaborate with medical institutions, hire 

professional TCM practitioners, and improve service quality. 

Additionally, rational development and utilization of tourism 

resources are essential to create unique TCM health tourism 

products that meet diverse tourist needs. 

Modern information technology should be leveraged to 

strengthen information sharing and cooperation within the 

industry chain. A robust information platform can optimize 

the allocation and efficient use of medical, tourism, and 

cultural resources, enhancing the overall operation and 

service quality. This approach will further promote the 

healthy development of TCM health care and rehabilitation 

tourism, providing tourists with high-quality and convenient 

experiences. 

5.2. Policy Recommendations 

5.2.1. Suggestions for reform 
To address the issues identified in the development of 

Luofu Mountain's TCM health preservation and rehabilitation 

tourism, this paper proposes the following reform suggestions 

to promote sustainable and healthy growth in this field: 

First, relevant policies and regulations must be improved. 

Currently, the TCM health care and rehabilitation tourism 

market is rapidly developing, but the corresponding policy 

framework is not fully mature. Government departments 

should expedite the formulation and enhancement of relevant 

laws and regulations, clarify industry standards and service 

norms, and provide clear guidance for market entities. For 

instance, a special certification system for TCM health care 

and rehabilitation tourism service quality can ensure that 

services meet professional standards, thus improving tourist 

satisfaction and trust. 

Second, strengthening industry management is crucial. 

Government departments should establish and enhance 

industry supervision mechanisms, conduct regular 

inspections of tourist attractions, and promptly address 

violations. Promoting the development of self-regulatory 

organizations like industry associations can encourage self-

management and standardized development within the 

industry. These measures will effectively improve the overall 

image and service level of the TCM health care and 

rehabilitation tourism industry, enhancing its market 

competitiveness. 

In the data era, leveraging the Internet and big data 

technology to optimize services is essential. Tourist 

attractions can collect and analyze tourist behavior and 

consumption data to better understand their needs and 

preferences, enabling the provision of personalized services. 

For example, attractions can customize TCM health care and 

rehabilitation programs based on tourists' health status and 

tourism purposes, enhancing their experience and satisfaction. 

Additionally, strengthening international exchanges and 

cooperation is vital for promoting TCM health preservation 

and rehabilitation tourism. Learning from international 

advanced practices and models, and adapting them to the local 

context of Luofu Mountain, can drive innovative 

development. International cooperation can also expand 

overseas markets, attracting more international tourists to 

Luofu Mountain to experience TCM health care and 

rehabilitation tourism, further promoting the field's global 

development. 

In summary, to improve the service quality and market 

competitiveness of Luofu Mountain's TCM health 

preservation and rehabilitation tourism, this paper 

recommends improving policies and regulations, 

strengthening industry management, using the Internet to 

optimize services, and enhancing international cooperation. 

5.2.2. Implementation strategy 
The implementation strategy is crucial for transforming 

policy suggestions into specific actions, involving aspects 

such as resource allocation, implementation intensity, and 

market response. To promote TCM (Traditional Chinese 

Medicine) health preservation and rehabilitation tourism, 

strategies must be based on current market trends and tourist 

needs, combined with Internet data, to ensure effectiveness 



 

146 

and relevance. 

First, enhancing the professional service level of tourist 

attractions is essential. This includes professional training for 

practitioners to improve their TCM health care knowledge 

and skills, ensuring visitors receive high-quality services. 

Utilizing Internet platforms to collect and analyze tourist 

feedback allows for timely adjustments to service content and 

methods, meeting the personalized needs of different tourists. 

Innovation and differentiation in tourism product design 

are also vital. Developing unique tourism products, such as 

TCM health treatments and rehabilitation training camps, can 

attract more tourists interested in TCM health. Big data and 

artificial intelligence can analyze tourists' consumption 

behavior and preferences, providing data support for accurate 

positioning and market promotion of tourism products. 

Diversifying marketing efforts is another key strategy. 

Enhancing the popularity and influence of TCM health 

tourism through Internet marketing, social media, and 

collaborations with enterprises in the tourism-related industry 

chain can attract more potential tourists and strengthen the 

brand image of TCM health tourism. 

Challenges such as funding shortages and talent gaps must 

be addressed. Practical solutions include raising funds 

through government guidance and social capital to support 

infrastructure and service quality improvements. 

Collaborating with universities and research institutions to 

cultivate tourism professionals with TCM knowledge can 

provide a strong talent base for the industry. 

By focusing on improving professional services, 

innovating product design, diversifying marketing, and 

addressing challenges, this implementation strategy aims to 

promote the prosperity and development of TCM health care 

and rehabilitation tourism. 

6. Conclusion 

6.1. Study Summary 

6.1.1. Main findings 
This study, through in-depth interviews and data analysis, 

explores the tourism behavior intentions of visitors to Luofu 

Mountain's TCM health preservation and rehabilitation 

attractions, making several important discoveries. 

Tourists' intentions to participate in TCM health tourism 

are influenced by multiple factors, including personal health 

needs, appreciation of traditional Chinese medicine culture, 

and the service quality and environment of tourist attractions 

(Li, 2022). The fast pace of modern life has led more people 

to focus on physical and mental health, making TCM health 

tourism increasingly popular. Luofu Mountain, with its 

beautiful natural environment and rich TCM culture, has 

become a preferred destination for many tourists (Cheng, 

2017). 

The study found that tourists prefer innovative and 

practical tourism projects that integrate TCM theory with 

modern technology. For instance, projects that monitor health 

status through smart devices and offer personalized 

conditioning based on TCM diagnostics are well-received. 

Tourists also seek a richer TCM cultural experience through 

activities like TCM lectures and Chinese medicine 

identification, enhancing the cultural depth and engagement 

of their visit. 

Improving the TCM knowledge and service awareness of 

staff is crucial for enhancing tourist satisfaction and loyalty. 

At Luofu Mountain, regular training in TCM knowledge and 

service skills has effectively raised the overall quality of the 

service team. Additionally, the introduction of Internet 

technology, such as online reservation systems and intelligent 

tour guide systems, has optimized service processes and 

improved the tourist experience (Liu, 2023). 

These findings uncover the deep-seated motivations behind 

tourists' participation in TCM health tourism and offer 

targeted suggestions for improving product design and 

service quality. These insights can help Luofu Mountain 

enhance its attractiveness and competitiveness while 

providing a valuable reference for the broader development 

of the TCM health tourism industry. 

6.1.2. Study Limitations 
In discussing the limitations of this study and future 

research directions, it is essential to address sample selection 

and data analysis shortcomings.  

Regarding sample selection, although this study conducted 

in-depth interviews at Luofu Mountain tourist attractions, the 

sample's representativeness is limited. Due to time and 

resource constraints, the number of interviewees was 

relatively small, potentially not fully capturing the diverse 

wishes and behaviors of all tourists. Moreover, sample 

selection might be influenced by factors such as region, 

culture, and age, affecting the universality of the results. 

In terms of data analysis, while content analysis and topic 

coding were employed, these methods have inherent 

subjectivity. Different researchers may interpret the same data 

differently, impacting the study's objectivity. Additionally, 

some potential information might have been overlooked, 

affecting the study's depth and breadth. 

Future research can address these limitations by expanding 

the sample size to include a broader range of tourist groups, 

enhancing representativeness. Diversifying data collection 

methods, such as combining questionnaires and social media 

data, can provide richer, more comprehensive data. Advanced 

data processing technologies and tools, like text mining and 

machine learning, should be introduced to improve analysis 

accuracy and efficiency. Strengthening communication and 

collaboration among research teams can also reduce 

individual subjectivity's impact on results. 

Although this study made significant strides in 

understanding tourists' intentions to participate in TCM health 

preservation and rehabilitation tourism, several limitations 

and deficiencies remain. Future research should focus on 

continuous improvement and innovation to provide more 

robust theoretical support for the healthy development of the 

TCM health tourism industry. 

6.2. Future Outlook 

6.2.1. Shortcomings and problems 
Despite exploring tourists' intentions to participate in TCM 

health care and rehabilitation tourism through in-depth 

interviews, this study has several deficiencies. 

Firstly, while in-depth interviews yield rich qualitative data, 

they are limited by the number and representativeness of 

samples due to the significant time and effort required. Future 

research should combine qualitative interviews with 

quantitative methods, such as questionnaires, to collect larger-

scale data and improve research comprehensiveness and 

accuracy. 



 

147 

Data collection also faces challenges. TCM health tourism 

is a complex system involving various fields, including TCM 

theory, tourism services, and marketing. To accurately reflect 

tourists' intentions, more diverse and detailed data are needed. 

Utilizing Internet technology to gather online evaluations and 

behavioral data from social media and tourism platforms can 

objectively reveal tourists' needs and preferences. 

Additionally, the study lacks an in-depth analysis of market 

dynamics in TCM health tourism. While the market is rapidly 

developing with the popularization of health concepts and 

upgrading of tourism consumption, this research primarily 

focuses on individual tourists' intentions, with insufficient 

discussion on market trends and competitive patterns. Future 

research should incorporate industry reports and market 

research to analyze the market's overall situation and 

development trends, providing stronger support for strategic 

planning of tourist attractions. 

To comprehensively reveal tourists' intentions in TCM 

health care and rehabilitation tourism, this study must 

optimize research methods, expand data sources, and enhance 

market dynamics analysis. This approach will provide more 

valuable guidance for the sustainable development of the 

TCM health tourism industry (Tang et al., 2021). 

6.2.2. Future Research Direction 
Future research on the behavior intention of traditional 

Chinese medicine (TCM) health and rehabilitation tourism in 

Luofu Mountain can be explored from multiple directions. A 

comparative study of other tourist attractions is particularly 

valuable. By comparing TCM health and rehabilitation 

tourism products across different scenic spots, differences in 

tourists' behavior intentions can be identified, leading to more 

targeted development strategies. For example, examining 

successful scenic spots with outstanding TCM health tourism 

performance can provide Luofu Mountain with valuable 

insights into tourism product characteristics, service quality, 

and tourist satisfaction. 

Marketing strategy is another crucial research direction. 

With the rise of the Internet and big data, marketing's role in 

tourism is increasingly important. Studying how to use new 

media and social media for precision marketing to improve 

market share and tourist loyalty is essential. Big data analysis 

can help explore tourist consumption behavior and 

preferences, enabling more accurate promotion of 

personalized tourism products and services. 

Improving the visitor experience is also vital. Tourist 

experience directly affects satisfaction and willingness to 

revisit, making it a key indicator of tourism product quality. 

Research should focus on optimizing tourism facilities, 

service processes, and cultural atmosphere to enhance 

tourists' sense of gain and happiness during TCM health and 

rehabilitation tourism. 

International development of TCM health tourism is also 

significant in a globalized context. Combining TCM culture 

with the international tourism market to create appealing 

products can enhance TCM tourism's international 

competitiveness. This involves analyzing international tourist 

needs, cultural differences, and market trends to formulate 

effective strategies. 

In summary, future research on TCM health and 

rehabilitation tourism behavior intention should encompass 

comparative studies of other attractions, marketing strategies, 

visitor experience improvement, and international 

development. These directions will provide a comprehensive 

understanding of tourists' behavior and intentions, supporting 

sustainable development of tourist attractions and the 

innovation of TCM culture. 

Acknowledgement 

This work was supported by 2023 Huizhou University 

School-Level Student Innovation and Entrepreneurship 

Training Program, Project No.135: "A Study on Tourists' 

Intentions to Engage in Traditional Chinese Medicine Health 

and Rehabilitation Tourism: The Case of Luofu Mountain 

Tourist Area". 

Appendix 

Appendix I: Recommended Traditional 

Chinese Medicine Tourism Itineraries for 

Luofu Mountain 

Line arrangement 

The proposed tourism route for the Luofu Mountain scenic 

area includes the following sites in sequence: the gate of the 

scenic spot, Fairyland Bailian Lake, Meishan Beimeng 

Cultural Creative Center, Qu Water Cup, Gehong Museum, 

Taoyuan Cave, Sky Artemisia Garden, Baicao Garden, 

Dongpo Pavilion, Baicao Oil Historical and Cultural Corridor, 

Jichuan Danzao, and the Herb Washing Pool. Tourists will 

utilize sightseeing cars and the cableway (up), and visit Eagle 

Beak Rock, Flying to the Top, and return via the original path. 

Line target 

This TCM health preservation and rehabilitation tourism 

route leverages the natural environment, Chinese herbal 

medicine resources, and cultural characteristics of the Luofu 

Mountain scenic area. Tourists will visit sites such as the 

Gehong Museum, Artemisia Annua Garden, Baicao Garden, 

Baicao Oil Historical and Cultural Corridor, and Eagle Beak 

Rock. The aim is to provide multi-angle and multi-form 

experiential activities, allowing tourists to enjoy their visit 

while gaining a deep understanding and appreciation of the 

charm of TCM health preservation, achieving the purpose of 

health tourism. 

Line site introduction 

(1) White lotus lake 

White Lotus Lake, spanning 19,550 square meters, owes its 

name to the once prolific white lotuses that adorned its surface. 

Historically, it has been a Taoist site for releasing animals and 

a leisure spot for visitors. During the Ming Dynasty, Zhu 

Zhishan noted the lake's white lotuses, describing them as 

“countless, with flowers as large as giant covers; when a 

gentle breeze stirs them, they produce a sound reminiscent of 

jade being carved.” Renowned Song Dynasty Neo-

Confucianist Zhou Dunyi frequently visited the lake to admire 

and sketch the lotuses, often reciting his famous adoration for 

them. He immortalized Mount Luofu in his poem: “In the 

busy days of the dusty world, no one is idle, especially when 

fish strike their bodies against the red fish. Gazing out 

leisurely from Luofu Pass, my lofty intentions return to their 

true self.” The lake becomes even more mesmerizing at night 

with the Luofu Dream Water Show. This performance, 

inspired by the marvels, legends, customs, fantasies, and 

scenery of Mount Luofu, incorporates the Taoist cultural 

motif of "Seven Stars Reflecting the Lotus." Using advanced 

technologies like lasers, lighting, water curtains, and 



 

148 

fountains, the show offers a modern cross-media fountain 

spectacle, delivering a captivating visual experience to its 

audience. 

(2) The Plum Blossom Dream of Meishan 

The enchanting beauty of Luofu's plum blossoms is 

legendary. A captivating tale from the Sui Dynasty, recorded 

by Tang Dynasty writer Liu Zongyuan in "Records of 

Longcheng," tells of Zhao Shixiong moving to Mount Luofu. 

Under the influence of alcohol, he rested beneath a plum tree 

and encountered an immortal woman. This intriguing and 

poetic story has gained considerable popularity. Northern 

Song Dynasty poet Su Shi referenced this legend in his poem 

"Reusing the Previous Rhyme," where he described, "In the 

village of plum blossoms at the foot of Mount Luofu, their 

jade-like bones and icy souls." This allusion has since been 

embraced by many later scholars, perpetuating the tale's 

legacy. 

(3) Ge Hong Museum 

The Ge Hong Museum serves as a national center for 

promoting traditional Chinese medicine (TCM) culture and a 

patriotism education base in Guangdong Province. It 

highlights the achievements of Ge Hong and the rich TCM 

heritage of Mount Luofu. Utilizing modern technologies such 

as animation, VR, and 4D films alongside over 600 historical 

artifacts, the museum offers an educational platform that 

allows visitors to engage with and understand TCM culture. 

It effectively showcases Ge Hong's significant contributions 

to the field, making the experience both informative and 

immersive. 

(4) Artemisia Annua Garden 

The Artemisia Annua Garden is dedicated to the renowned 

anti-malarial herb, Artemisia annua. Ge Hong, during the 

Eastern Jin Dynasty, documented the use of this herb to treat 

malaria in his medical text "Emergency Prescriptions to Keep 

Up One's Sleeve," prescribing, "Take a handful of Artemisia 

annua, soak it in two sheng of water, wring out the juice, and 

drink it all." Inspired by Ge Hong's writings, Chinese scientist 

Tu Youyou discovered artemisinin and dihydroartemisinin, 

breakthroughs that have saved millions of lives globally. Over 

a decade ago, Guangdong Xin Nanfang Artemisia Annua 

Technology Co., Ltd., a leading company in the development 

of Artemisia annua-based medications, together with the 

Luofu Mountain Management Committee, erected a 

monument here to honor Ge Hong's monumental contribution 

to malaria treatment. 

(5) Dongpo Pavilion 

In 1094, during the first year of Emperor Zhezong's 

Shaosheng reign in the Song Dynasty, Su Dongpo was exiled 

to Huizhou. Before taking up his new post, he visited Mount 

Luofu, where he wrote nearly fifty poems and essays. One of 

his most famous lines from this period is, "At the foot of 

Mount Luofu, it is spring all year round, loquats and 

bayberries ripen in succession. Eating three hundred lychees 

a day, I would not mind living long in Lingnan." This has 

become an enduring masterpiece. Dongpo Pavilion, 

originally constructed during the Qing Dynasty, was 

designated a third-batch county-level cultural relic protection 

unit in 1988. 

(6) Baicao oil historical and cultural corridor 

The Baicao Oil Historical and Cultural Corridor is 

dedicated to commemorating the national intangible cultural 

heritage bequeathed by Ge Hong during his alchemical 

practices. This exhibit illustrates the historical origins and 

traditional production techniques of Luofu Mountain Baicao 

Oil, while also showcasing the efforts and accomplishments 

of the government and enterprises in preserving and 

advancing this ancient formula and technique. The corridor 

also recreates the grand scenes of the "Cave Heaven Medicine 

Market" and "Baicao Hall," offering visitors an immersive 

experience into the historical allure of traditional Chinese 

medicine culture. 

(7) Zhichuan Alchemy Furnace 

The Zhichuan Alchemy Furnace, where Ge Hong 

conducted his alchemical practices, is a significant historical 

site. Ge Hong, known by his courtesy name Zhichuan, was a 

renowned Taoist during the Jin Dynasty. This alchemical 

furnace, constructed from granite strips, stone pillars, and 

blue bricks, consists of three main parts: the furnace base, 

body, and cauldron. The furnace door faces west, with the 

inscription "Zhichuan Alchemy Furnace" prominently 

displayed in the center. The right side bears the inscription 

"24th year of Qianlong, sixth month, Ji Wang," while the left 

side reads, "Written by Wu Hong, Superintendent of 

Education of Guangdong." Historical records from "Records 

of Mount Luofu" indicate that Su Shi originally inscribed the 

words "Ge Hong's Alchemy Furnace" on it. The Zhichuan 

Alchemy Furnace offers valuable insights for the study of Ge 

Hong's contributions to traditional Chinese medicine and 

Taoist culture, holding considerable historical and cultural 

significance. 

(8) Herb Washing Pool 

The Herb Washing Pool, constructed during the Qing 

Dynasty, spans approximately 15 square meters and features 

an octagonal design built with blue bricks. This pool was 

established to honor the Eastern Jin Dynasty Taoist Ge Hong 

and was the site where Ge Hong and his wife Bao Gu washed 

their gathered herbs. Serving as tangible evidence for the 

research of Ge Hong's contributions to medical and Taoist 

culture, the Herb Washing Pool was designated a county-level 

cultural relic protection unit in 1988. At its center lies an 

inscription by Qiu Fengjia, a patriotic poet, educator, and anti-

Japanese advocate from Taiwan. The inscription poetically 

states: "Immortals washed herbs in this pool, at times the 

herbal fragrance emerges. The immortals who washed herbs 

here are gone and do not return, the ancient pool coldly 

immerses the moonlit plum blossoms." 

(9) Luofu Mountain Climbing Path 

The Luofu Mountain Climbing Path connects the ancient 

South Guangdong Post Road with the historic trails of Luofu 

Mountain, linking the mountain's most prominent scenic 

spots. Along this path, hikers can admire renowned peaks and 

landmarks, including Eagle Beak Rock, Four Elders' Table, 

Zhaozhen Stone, Swallow Rock, Jade Goose Peak, Hero 

Slope, Yunfeng Rock, Fenshui Pass, and Feiyun Summit. This 

trail provides access to the diverse and storied landscape of 

Luofu Mountain. 

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