Frontiers in Business, Economics and Management 
ISSN: 2766-824X | Vol. 17, No. 1, 2024 

 

260 

Study on the Mechanism and Path of New Quality 
Productivity Enabling Comprehensive Rural 
Revitalization 

Yaxuan Dong 1, Qingyuan Liu 1, Huihui Che 1, Kexin Bi 2 

1 School of Economics, Anhui University of Finance & Economics, Bengbu Anhui 233030, China 

2 Institute of Finance and Public Management, Anhui University of Finance & Economics, Bengbu Anhui 233030, China 

 

Abstract: Promoting the comprehensive revitalization of the countryside can provide solid support for Chinese-style 
modernization, and the new quality productivity, as a newer, innovative and high-quality productivity, has an important 

empowering effect on the in-depth implementation of the comprehensive revitalization of the countryside. This paper discusses 

the power mechanism, transmission mechanism and safeguard mechanism of the new quality productivity empowering the 

comprehensive revitalization of the countryside as a triple mechanism, and analyzes the main constraints such as the low total 

factor productivity of agriculture, the slow development of the rural industrial system, and the unsound safeguard system, etc. In 

response to these constraints, it puts forward its optimization path Optimization Path to Strengthen the Engine of Autonomous 

Innovation, Make Use of the New Intelligent Digital Medium, and Promote the Industrial Upgrading of the New Fields, Create 

new vitality of innovative talents of the four suggestions, giving the Marxist productivity theory a new connotation of the times, 

and providing scientific theoretical guidance for the comprehensive promotion of rural revitalization. 

Keywords: New quality productivity, Comprehensive rural revitalization, Role mechanism, Path analysis. 

 

1. Introduction 

During his visit to Heilongjiang in September 2023, 

General Secretary Xi Jinping first put forward the concept of 

"new quality productivity", emphasizing the need to focus on 

"new quality productivity", integrating scientific and 

technological innovation resources, and leading the 

development of strategic emerging industries and future 

industries. New quality productivity has not only changed the 

development of industry and services, but also penetrated into 

agriculture and rural areas, providing a strong impetus for 

high-quality development of agriculture. At the Central Rural 

Work Conference held in December 2023, General Secretary 

Xi Jinping, from the perspective of the overall development 

strategy of the Party and the country's cause, gave important 

instructions on the work of the "three rural areas," 

emphasizing that "to promote Chinese-style modernization, 

we must persistently consolidate the foundation of agriculture 

and promote the comprehensive revitalization of the 

countryside. ". As the general grips of the work of the three 

rural areas in the new era, the realization of the 

comprehensive revitalization of the countryside needs a new 

source of power. In view of this, the development of new 

productive forces should be accelerated in promoting the 

comprehensive revitalization of the countryside, and efforts 

should be made to solve the problems of the development of 

the "three rural areas", to stimulate the endogenous 

momentum of rural revitalization, and to empower the 

comprehensive revitalization of the countryside with new 

productive forces to promote the modernization of agriculture 

and the countryside. 

2. Triple Mechanism for 
Comprehensive Rural Revitalization 
Empowered by New Quality 
Productivity 

2.1. Dynamic Mechanisms for Comprehensive 
Rural Revitalization Empowered by The 

New Quality of Productive Forces 

New-quality productivity is relative to traditional 

productivity, driven by the deepening application of new 

technologies and characterized by the rapid emergence of new 

industries, new business forms and new models. In the era of 

digital economy, new-quality productivity is supported by 

new technologies of digitization, networking and intelligence, 

emphasizing scientific and technological innovation as the 

core driving force, and deepening the application of high 

technology, with a wide range of permeability and integration. 

Scientific and technological innovation, as the core element 

of the new quality productivity, has significantly improved 

the efficiency of agricultural production and reduced 

production costs through the introduction of modern 

agricultural machinery, intelligent irrigation systems, drones 

and other technologies, while promoting the deep processing 

of agricultural products and the extension of the industrial 

chain, and adding a new growth point to the rural economy. 

Green productivity emphasizes economic development under 

the premise of safeguarding the ecological environment, and 

through the promotion of eco-agriculture, recycling 

agriculture and other modes, it not only enhances the market 

competitiveness of agricultural products, but also promotes 

the restoration and protection of the countryside's ecosystem, 

laying a solid foundation for the sustainable development of 

the countryside. Informatization application, on the other 

hand, breaks the geographical limitations through the 



 

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construction of digital villages, enhances the transparency and 

efficiency of rural governance, and at the same time promotes 

the development of rural e-commerce, long-distance 

education, smart medical care and other emerging business, 

injecting new vitality into the rural society. These three 

intertwine and work together to form a powerful power source 

of new quality productivity empowering the comprehensive 

revitalization of the countryside, and promoting the 

comprehensive and coordinated development of the 

countryside's economy, society and ecology. 

2.2. Transmission Mechanisms for The 
Comprehensive Revitalization of Villages 

Empowered by The New Quality of 

Productive Forces 

The transmission mechanism of new quality productivity 

empowering the comprehensive revitalization of the 

countryside is a comprehensive process integrating scientific 

and technological innovation, green production and the 

application of information technology. These core elements 

promote the fundamental change of agricultural production 

methods, promote the deep processing of agricultural 

products and the extension of the industrial chain, enhance the 

added value of agricultural products, and give rise to new 

industries such as rural e-commerce and smart agriculture, 

broaden the channels for the sale of agricultural products, and 

significantly increase the income of farmers. At the same time, 

the green production model realizes the harmonious 

coexistence of agricultural production and the ecological 

environment, which not only enhances the market 

competitiveness of agricultural products, but also promotes 

the restoration and protection of rural ecology; the application 

of information technology enhances the transparency and 

efficiency of rural governance through the construction of 

digital villages, improves the public service system, and 

strengthens the cohesion of the rural society. The formation 

and development of new quality productivity depends on the 

optimal allocation and reasonable increase of production 

factors such as capital, labor, technology, management, etc., 

which in turn leads to the optimization and upgrading of the 

industrial structure, the formation of a more perfect and 

efficient industrial system, the transformation of industrial 

layout from dispersed to agglomeration, the formation of 

industrial clusters, and ultimately, through the enhancement 

of the agricultural output value, the promotion of the rural 

economic development and the increase in the income of the 

farmers, the improvement of rural quality of life, and the 

achievement of the overall revitalization of the countryside. 

Comprehensive revitalization of the countryside. 

2.3. Guarantee Mechanism for Comprehensive 
Rural Revitalization Empowered by New 

Quality Productivity 

The guarantee mechanism for the comprehensive 

revitalization of the countryside empowered by new 

productivity requires a combination of policy support, 

financial investment, talent training and technological 

innovation. In terms of policy support, the government should 

introduce a series of policies and measures to encourage and 

support the promotion and application of scientific and 

technological innovation, green production and information 

technology applications in rural areas, so as to provide legal 

safeguards and an institutional environment for the 

comprehensive revitalization of the countryside. In terms of 

capital investment, the government should increase the capital 

investment in scientific and technological innovation, green 

production and information technology application in rural 

areas, and at the same time guide social capital to participate 

in the comprehensive revitalization of the countryside, so as 

to form a diversified capital investment mechanism. In terms 

of talent cultivation and technological innovation, the 

government should strengthen the cultivation and 

introduction of agricultural scientific and technological 

talents and digital talents, promote agricultural scientific and 

technological innovation and transformation of achievements, 

and provide intellectual support and technological guarantee 

for the development of new quality productivity. In addition, 

it should also strengthen the construction of scientific and 

technological innovation system in rural areas, enhance the 

capacity and level of scientific and technological innovation 

in rural areas, and provide strong support for the wide 

application of new quality productivity in rural areas. The 

establishment and improvement of these guarantee 

mechanisms have provided a solid institutional foundation 

and resource guarantee for the comprehensive revitalization 

of the countryside empowered by the new quality productivity, 

and promoted the comprehensive and coordinated 

development of the countryside's economy, society and 

ecology. 

3. Major Constraints to The 
Comprehensive Revitalization of 
The Countryside Enabled by The 
New Quality of Productivity 

3.1. Low Total Factor Productivity in 
Agriculture, Constraining the Internal 

Dynamics of Comprehensive Rural 

Revitalization 

Total factor productivity in agriculture is an important 

indicator of agricultural production efficiency, reflecting the 

efficiency of the comprehensive utilization of factors of 

production such as capital, labour and land in agricultural 

production. According to statistics, there is still a large gap 

between China's total factor productivity in agriculture and 

the world's advanced level, which is only about 50 per cent of 

that of developed countries. This status quo leads to low 

agricultural production efficiency, high cost of agricultural 

products and insufficient market competitiveness, which 

seriously restricts the sustainable development of rural 

economy and the improvement of farmers' income. Take 

Shandong Province, a large agricultural province, for 

example, which has vast arable land and rich agricultural 

resources, but the total factor productivity of agriculture has 

been at a low level for a long time. In the production process, 

farmers often rely on traditional farming methods and sloppy 

management practices, resulting in low land output efficiency 

and uneven quality of agricultural products. At the same time, 

the lack of advanced agricultural science and technology and 

equipment support has resulted in a serious waste of resources 

and high costs in the agricultural production process. Together, 

these factors have led to a lack of competitiveness of the 

province's agricultural products in the marketplace, slow 

growth in farmers' incomes, and insufficient impetus for rural 

economic development. 



 

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3.2. The Slow Development of The Rural 
Industrial System Has Become a 

Bottleneck in The Comprehensive 

Revitalization of The Countryside 

According to statistics, in China's rural industrial system, 

traditional agriculture still occupies a dominant position, and 

emerging industries and specialty industries account for a 

relatively low proportion. This status quo has led to a single 

rural industrial structure, a short industrial chain and low 

added value, seriously restricting the diversified development 

of the rural economy and the improvement of farmers' income. 

In order to promote the development of the rural industrial 

system and the comprehensive revitalization of the 

countryside, effective measures must be taken. On the one 

hand, it is necessary to optimize the industrial structure of the 

countryside and vigorously develop emerging industries and 

characteristic industries. Through the introduction and 

cultivation of emerging and specialty industries, the rural 

industrial system should be enriched and the added value and 

competitiveness of industries should be improved. On the 

other hand, it is necessary to strengthen the integration and 

extension of the industrial chain and promote the integrated 

development of primary, secondary and tertiary industries. 

Through industry chain integration and extension, promote 

the deep integration of agriculture, forestry, animal husbandry, 

fishery and other fields, and improve the overall efficiency 

and sustainable development capacity of rural industries. 

3.3. Inadequate Safeguard System for The 
Comprehensive Revitalization of The 

Countryside, Which Hinders the 

Development of New Quality Productive 

Forces 

In order to develop new productive forces, it is necessary 

to further deepen reforms in a comprehensive manner and to 

form new production relations that are compatible with them. 

It is necessary to build new production relations by deepening 

the reform of the rural business system, relying on the dual-

wheel drive of new productive forces and reform to inject new 

momentum into the comprehensive revitalization of the 

countryside. On the one hand, there are still institutional 

obstacles in key areas such as the rural land system, the 

financial system and the talent system, which constrain the 

development of the rural economy and the cultivation of new 

productivity. On the other hand, rural social security systems, 

public service systems and other infrastructures are lagging 

behind, making it difficult to meet the needs of 

comprehensive rural revitalization. 

4. Practical Path for Comprehensive 
Rural Revitalization Empowered by 
New Quality Productivity 

4.1. Strengthening the Engine of Independent 
Innovation and The Strategy of Science 

and Technology-Driven Comprehensive 

Revitalization of The Countryside 

In the grand blueprint for the comprehensive revitalization 

of the countryside, strengthening the engine of independent 

innovation is the core strategy for stimulating the potential of 

agricultural production and enhancing the competitiveness of 

agricultural products. To this end, it is necessary to build a 

comprehensive and in-depth scientific and technological 

innovation system. On the one hand, increase investment in 

agricultural science and technology research and 

development, and encourage research institutions, 

universities and enterprises to form close cooperation, and 

jointly explore key technical problems in the field of 

agriculture. Through the establishment of a special fund to 

support forward-looking and innovative agricultural science 

and technology projects, to promote the rapid transformation 

and application of scientific research results. At the same time, 

strengthen the protection of intellectual property rights, 

provide a favorable environment under the rule of law for 

agricultural science and technology innovation, and stimulate 

the enthusiasm and creativity of scientific researchers. 

On the other hand, it focuses on the demonstration and 

popularization of agricultural scientific and technological 

achievements, and establishes agricultural science and 

technology parks as important windows for the display and 

transformation of scientific and technological achievements. 

Through organizing activities such as agricultural science and 

technology exchanges and technical training courses, farmers' 

knowledge of modern agricultural science and technology 

and their ability to apply them have been enhanced. In 

addition, digital means, such as the Internet of Things and big 

data, are used to realize the intelligence and precision of the 

agricultural production process, improve the efficiency of 

resource utilization, reduce production costs and improve the 

quality of agricultural products. Through this series of 

measures, not only can we effectively improve the efficiency 

of agricultural production, but also promote the extension and 

upgrading of the agricultural industry chain, and inject a 

strong scientific and technological impetus for the 

comprehensive revitalization of the countryside. 

4.2. Utilizing the New Smart Digital Medium: 
A Practice of Reshaping the Shape of The 

Rural Economy 

The rapid development of smart digital technology has 

provided unprecedented opportunities for the reshaping of 

rural economic forms. In the process of promoting the 

comprehensive revitalization of the countryside, full use 

should be made of intelligent digital as a new medium to 

promote the deep integration of the agricultural industry and 

modern information technology. First, the construction of 

rural information infrastructure should be strengthened to 

improve the coverage and quality of broadband networks and 

ensure the effective transmission and sharing of information 

resources. Through the construction of a smart agriculture 

platform, agricultural data resources have been integrated to 

provide farmers with accurate market information and 

guidance on agricultural technology, and to promote the 

intelligence and refinement of agricultural production. 

At the same time, the use of e-commerce platforms, live 

streaming with goods and other new sales models to broaden 

the sales channels of agricultural products and increase the 

added value of agricultural products. Through branding 

operation, the visibility and market competitiveness of 

agricultural products are enhanced, and high quality and good 

price of agricultural products are realized. In addition, the 

training of farmers' digital skills is strengthened to improve 

their digital literacy and application ability, so that they can 

better adapt to the development needs of digital agriculture 

and become an important force in the transformation and 



 

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upgrading of the rural economy. Through the wide application 

of smart digital technologies, the rural economy will make the 

leap from traditional to modern, injecting new vitality into the 

overall revitalization of the countryside. 

4.3. Promoting New Areas of Industrial 
Upgrading: Expanding the Space for 

Rural Economic Development 

Promoting industrial upgrading is an effective way to 

expand the space for rural economic development and 

enhance the comprehensive competitiveness of villages. In 

the context of the comprehensive revitalization of the 

countryside, the integrated development of agriculture and 

secondary and tertiary industries should be actively explored 

to cultivate new economic growth points. On the one hand, 

in-depth excavation of rural characteristic resources, the 

development of rural tourism, leisure agriculture and other 

emerging industries, to enrich the rural economic pattern. By 

creating high-quality rural tourism routes and developing 

specialty agricultural products, city residents are attracted to 

experience rural life and promote the diversified development 

of the rural economy. On the other hand, strengthen the 

development of agricultural product processing industry, 

extend the agricultural industry chain, and improve the added 

value of agricultural products. Through the introduction of 

advanced processing technology and equipment, the 

processing level and quality of agricultural products can be 

improved to meet the diversified demands of the market. At 

the same time, strengthen the brand building of agricultural 

products, enhance the popularity and reputation of 

agricultural products, and increase market competitiveness. 

In addition, regional cooperation has been strengthened to 

promote the synergistic development of rural industries and 

form an industrial pattern of complementary advantages and 

resource sharing. Through the expansion of new areas of 

industrial upgrading, the rural economy will take on new life 

and vitality, providing solid industrial support for the 

comprehensive revitalization of the countryside. 

4.4. Creating a New Dynamic of Innovative 
Talents: Building A High-Level 

Agricultural Talent System 

Creating a new dynamic of innovative talents is the key to 

promoting the comprehensive revitalization of the 

countryside. Building a high-level agricultural talent system 

is an important guarantee for enhancing the capacity and 

competitiveness of agricultural science and technology 

innovation. On the one hand, strengthen the cultivation of 

agricultural talents, and attract more outstanding talents to 

devote themselves to the field of agriculture by setting up 

scholarships for agricultural talents and providing practice 

opportunities. At the same time, strengthen exchanges and 

cooperation with internationally renowned agricultural 

research institutions and enterprises, introduce high-end 

agricultural science and technology talents and advanced 

management experience, and provide intellectual support for 

rural agricultural innovation. On the other hand, improve the 

evaluation and incentive mechanism of agricultural talents, 

and provide broad development space and promotion 

opportunities for outstanding talents. Through the 

establishment of a scientific and reasonable evaluation system, 

the innovative achievements and contributions of agricultural 

talents are objectively evaluated, and corresponding rewards 

and honors are given. At the same time, the care and support 

for agricultural talents should be strengthened to provide them 

with a good working and living environment and to stimulate 

their enthusiasm for innovation and creativity. In addition, 

strengthen the continuing education and training of 

agricultural talents, and constantly improve their professional 

skills and comprehensive quality, so as to provide a steady 

stream of talents for rural agricultural innovation. By creating 

new vitality of innovative talents, rural agriculture will glow 

with more vigorous development momentum, contributing 

more wisdom and strength to the comprehensive 

revitalization of the countryside. 

Acknowledgements 

This work is supported by Anhui University of Finance & 

Economics 2024 Undergraduate Research innovation fund 

project fund, Project number: XSKY24066. 

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