id	sid	tid	token	lemma	pos
fet-38733	1	1	frontiers	frontier	NOUN
fet-38733	1	2	in	in	ADP
fet-38733	1	3	education	education	NOUN
fet-38733	1	4	technology	technology	NOUN
fet-38733	1	5	vol	vol	NOUN
fet-38733	1	6	.	.	PROPN
fet-38733	1	7	7	7	NUM
fet-38733	1	8	,	,	PUNCT
fet-38733	1	9	no	no	INTJ
fet-38733	1	10	.	.	NOUN
fet-38733	1	11	2	2	NUM
fet-38733	1	12	,	,	PUNCT
fet-38733	1	13	2024	2024	NUM
fet-38733	1	14	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	1	15	issn	issn	VERB
fet-38733	1	16	2576	2576	NUM
fet-38733	1	17	-	-	SYM
fet-38733	1	18	1846	1846	NUM
fet-38733	1	19	(	(	PUNCT
fet-38733	1	20	print	print	NOUN
fet-38733	1	21	)	)	PUNCT
fet-38733	1	22	issn	issn	PROPN
fet-38733	1	23	2576	2576	NUM
fet-38733	1	24	-	-	SYM
fet-38733	1	25	1854	1854	NUM
fet-38733	1	26	(	(	PUNCT
fet-38733	1	27	online	online	ADJ
fet-38733	1	28	)	)	PUNCT
fet-38733	1	29	24	24	NUM
fet-38733	1	30	original	original	ADJ
fet-38733	1	31	paper	paper	NOUN
fet-38733	1	32	school	school	NOUN
fet-38733	1	33	public	public	ADJ
fet-38733	1	34	relations	relation	NOUN
fet-38733	1	35	:	:	PUNCT
fet-38733	1	36	an	an	DET
fet-38733	1	37	essential	essential	ADJ
fet-38733	1	38	tool	tool	NOUN
fet-38733	1	39	for	for	ADP
fet-38733	1	40	fostering	foster	VERB
fet-38733	1	41	effective	effective	ADJ
fet-38733	1	42	communication	communication	NOUN
fet-38733	1	43	and	and	CCONJ
fet-38733	1	44	administration	administration	NOUN
fet-38733	1	45	in	in	ADP
fet-38733	1	46	educational	educational	ADJ
fet-38733	1	47	institutions	institution	NOUN
fet-38733	1	48	okokoyo	okokoyo	PROPN
fet-38733	1	49	isabella	isabella	PROPN
fet-38733	1	50	ezinwa1	ezinwa1	NOUN
fet-38733	1	51	1	1	NUM
fet-38733	1	52	faculty	faculty	NOUN
fet-38733	1	53	of	of	ADP
fet-38733	1	54	education	education	NOUN
fet-38733	1	55	,	,	PUNCT
fet-38733	1	56	university	university	NOUN
fet-38733	1	57	of	of	ADP
fet-38733	1	58	delta	delta	PROPN
fet-38733	1	59	,	,	PUNCT
fet-38733	1	60	agbor	agbor	PROPN
fet-38733	1	61	,	,	PUNCT
fet-38733	1	62	nigeria	nigeria	PROPN
fet-38733	1	63	received	receive	VERB
fet-38733	1	64	:	:	PUNCT
fet-38733	1	65	march	march	PROPN
fet-38733	1	66	28	28	NUM
fet-38733	1	67	,	,	PUNCT
fet-38733	1	68	2024	2024	NUM
fet-38733	1	69	accepted	accept	VERB
fet-38733	1	70	:	:	PUNCT
fet-38733	1	71	april	april	PROPN
fet-38733	1	72	20	20	NUM
fet-38733	1	73	,	,	PUNCT
fet-38733	1	74	2024	2024	NUM
fet-38733	1	75	online	online	ADV
fet-38733	1	76	published	publish	VERB
fet-38733	1	77	:	:	PUNCT
fet-38733	1	78	may	may	AUX
fet-38733	1	79	16	16	NUM
fet-38733	1	80	,	,	PUNCT
fet-38733	1	81	2024	2024	NUM
fet-38733	1	82	doi:10.22158	doi:10.22158	NOUN
fet-38733	1	83	/	/	SYM
fet-38733	1	84	fet.v7n2p24	fet.v7n2p24	PROPN
fet-38733	1	85	url	url	NOUN
fet-38733	1	86	:	:	PUNCT
fet-38733	1	87	http://dx.doi.org/10.22158/fet.v7n2p24	http://dx.doi.org/10.22158/fet.v7n2p24	NOUN
fet-38733	1	88	abstract	abstract	NOUN
fet-38733	1	89	in	in	ADP
fet-38733	1	90	the	the	DET
fet-38733	1	91	dynamic	dynamic	ADJ
fet-38733	1	92	landscape	landscape	NOUN
fet-38733	1	93	of	of	ADP
fet-38733	1	94	educational	educational	ADJ
fet-38733	1	95	institutions	institution	NOUN
fet-38733	1	96	effective	effective	ADJ
fet-38733	1	97	communication	communication	NOUN
fet-38733	1	98	and	and	CCONJ
fet-38733	1	99	administration	administration	NOUN
fet-38733	1	100	are	be	AUX
fet-38733	1	101	fundamental	fundamental	ADJ
fet-38733	1	102	elements	element	NOUN
fet-38733	1	103	that	that	PRON
fet-38733	1	104	underpin	underpin	VERB
fet-38733	1	105	the	the	DET
fet-38733	1	106	success	success	NOUN
fet-38733	1	107	and	and	CCONJ
fet-38733	1	108	sustainability	sustainability	NOUN
fet-38733	1	109	of	of	ADP
fet-38733	1	110	the	the	DET
fet-38733	1	111	educational	educational	ADJ
fet-38733	1	112	process	process	NOUN
fet-38733	1	113	and	and	CCONJ
fet-38733	1	114	school	school	NOUN
fet-38733	1	115	public	public	ADJ
fet-38733	1	116	relations	relation	NOUN
fet-38733	1	117	play	play	VERB
fet-38733	1	118	a	a	DET
fet-38733	1	119	catalytic	catalytic	ADJ
fet-38733	1	120	role	role	NOUN
fet-38733	1	121	in	in	ADP
fet-38733	1	122	facilitating	facilitate	VERB
fet-38733	1	123	these	these	DET
fet-38733	1	124	processes	process	NOUN
fet-38733	1	125	.	.	PUNCT
fet-38733	2	1	as	as	ADP
fet-38733	2	2	a	a	DET
fet-38733	2	3	multifaceted	multifaceted	ADJ
fet-38733	2	4	tool	tool	NOUN
fet-38733	2	5	,	,	PUNCT
fet-38733	2	6	this	this	DET
fet-38733	2	7	paper	paper	NOUN
fet-38733	2	8	provides	provide	VERB
fet-38733	2	9	a	a	DET
fet-38733	2	10	comprehensive	comprehensive	ADJ
fet-38733	2	11	insight	insight	NOUN
fet-38733	2	12	into	into	ADP
fet-38733	2	13	school	school	NOUN
fet-38733	2	14	public	public	ADJ
fet-38733	2	15	relations	relation	NOUN
fet-38733	2	16	for	for	ADP
fet-38733	2	17	promoting	promote	VERB
fet-38733	2	18	transparency	transparency	NOUN
fet-38733	2	19	,	,	PUNCT
fet-38733	2	20	building	build	VERB
fet-38733	2	21	community	community	NOUN
fet-38733	2	22	relationships	relationship	NOUN
fet-38733	2	23	,	,	PUNCT
fet-38733	2	24	and	and	CCONJ
fet-38733	2	25	enhancing	enhance	VERB
fet-38733	2	26	administrative	administrative	ADJ
fet-38733	2	27	effectiveness	effectiveness	NOUN
fet-38733	2	28	in	in	ADP
fet-38733	2	29	educational	educational	ADJ
fet-38733	2	30	settings	setting	NOUN
fet-38733	2	31	.	.	PUNCT
fet-38733	3	1	by	by	ADP
fet-38733	3	2	drawing	draw	VERB
fet-38733	3	3	upon	upon	SCONJ
fet-38733	3	4	the	the	DET
fet-38733	3	5	fundamental	fundamental	ADJ
fet-38733	3	6	principles	principle	NOUN
fet-38733	3	7	,	,	PUNCT
fet-38733	3	8	strategies	strategy	NOUN
fet-38733	3	9	,	,	PUNCT
fet-38733	3	10	and	and	CCONJ
fet-38733	3	11	best	good	ADJ
fet-38733	3	12	practices	practice	NOUN
fet-38733	3	13	of	of	ADP
fet-38733	3	14	school	school	NOUN
fet-38733	3	15	public	public	ADJ
fet-38733	3	16	relations	relation	NOUN
fet-38733	3	17	,	,	PUNCT
fet-38733	3	18	this	this	DET
fet-38733	3	19	study	study	NOUN
fet-38733	3	20	seeks	seek	VERB
fet-38733	3	21	to	to	PART
fet-38733	3	22	bring	bring	VERB
fet-38733	3	23	to	to	PART
fet-38733	3	24	light	light	VERB
fet-38733	3	25	its	its	PRON
fet-38733	3	26	significance	significance	NOUN
fet-38733	3	27	in	in	ADP
fet-38733	3	28	fostering	foster	VERB
fet-38733	3	29	positive	positive	ADJ
fet-38733	3	30	stakeholder	stakeholder	NOUN
fet-38733	3	31	engagement	engagement	NOUN
fet-38733	3	32	,	,	PUNCT
fet-38733	3	33	managing	manage	VERB
fet-38733	3	34	crises	crisis	NOUN
fet-38733	3	35	,	,	PUNCT
fet-38733	3	36	and	and	CCONJ
fet-38733	3	37	achieving	achieve	VERB
fet-38733	3	38	organizational	organizational	ADJ
fet-38733	3	39	goals	goal	NOUN
fet-38733	3	40	.	.	PUNCT
fet-38733	4	1	through	through	ADP
fet-38733	4	2	case	case	NOUN
fet-38733	4	3	studies	study	NOUN
fet-38733	4	4	,	,	PUNCT
fet-38733	4	5	theoretical	theoretical	ADJ
fet-38733	4	6	frameworks	framework	NOUN
fet-38733	4	7	,	,	PUNCT
fet-38733	4	8	and	and	CCONJ
fet-38733	4	9	practical	practical	ADJ
fet-38733	4	10	insights	insight	NOUN
fet-38733	4	11	,	,	PUNCT
fet-38733	4	12	the	the	DET
fet-38733	4	13	paper	paper	NOUN
fet-38733	4	14	examines	examine	VERB
fet-38733	4	15	the	the	DET
fet-38733	4	16	various	various	ADJ
fet-38733	4	17	areas	area	NOUN
fet-38733	4	18	of	of	ADP
fet-38733	4	19	school	school	NOUN
fet-38733	4	20	public	public	ADJ
fet-38733	4	21	relations	relation	NOUN
fet-38733	4	22	and	and	CCONJ
fet-38733	4	23	its	its	PRON
fet-38733	4	24	impact	impact	NOUN
fet-38733	4	25	on	on	ADP
fet-38733	4	26	educational	educational	ADJ
fet-38733	4	27	administration	administration	NOUN
fet-38733	4	28	.	.	PUNCT
fet-38733	5	1	recommendations	recommendation	NOUN
fet-38733	5	2	were	be	AUX
fet-38733	5	3	made	make	VERB
fet-38733	5	4	for	for	ADP
fet-38733	5	5	school	school	NOUN
fet-38733	5	6	administrators	administrator	NOUN
fet-38733	5	7	,	,	PUNCT
fet-38733	5	8	educators	educator	NOUN
fet-38733	5	9	,	,	PUNCT
fet-38733	5	10	and	and	CCONJ
fet-38733	5	11	communication	communication	NOUN
fet-38733	5	12	professionals	professional	NOUN
fet-38733	5	13	to	to	PART
fet-38733	5	14	leverage	leverage	VERB
fet-38733	5	15	school	school	NOUN
fet-38733	5	16	public	public	ADJ
fet-38733	5	17	relations	relation	NOUN
fet-38733	5	18	as	as	ADP
fet-38733	5	19	a	a	DET
fet-38733	5	20	strategic	strategic	ADJ
fet-38733	5	21	asset	asset	NOUN
fet-38733	5	22	in	in	ADP
fet-38733	5	23	its	its	PRON
fet-38733	5	24	pivotal	pivotal	ADJ
fet-38733	5	25	role	role	NOUN
fet-38733	5	26	in	in	ADP
fet-38733	5	27	enhancing	enhance	VERB
fet-38733	5	28	administrative	administrative	ADJ
fet-38733	5	29	processes	process	NOUN
fet-38733	5	30	and	and	CCONJ
fet-38733	5	31	the	the	DET
fet-38733	5	32	effective	effective	ADJ
fet-38733	5	33	functioning	functioning	NOUN
fet-38733	5	34	of	of	ADP
fet-38733	5	35	educational	educational	ADJ
fet-38733	5	36	institutions	institution	NOUN
fet-38733	5	37	.	.	PUNCT
fet-38733	6	1	the	the	DET
fet-38733	6	2	paper	paper	NOUN
fet-38733	6	3	concluded	conclude	VERB
fet-38733	6	4	that	that	SCONJ
fet-38733	6	5	school	school	NOUN
fet-38733	6	6	public	public	ADJ
fet-38733	6	7	relations	relation	NOUN
fet-38733	6	8	is	be	AUX
fet-38733	6	9	indispensable	indispensable	ADJ
fet-38733	6	10	in	in	ADP
fet-38733	6	11	the	the	DET
fet-38733	6	12	educational	educational	ADJ
fet-38733	6	13	institution	institution	NOUN
fet-38733	6	14	.	.	PUNCT
fet-38733	7	1	by	by	ADP
fet-38733	7	2	prioritizing	prioritize	VERB
fet-38733	7	3	communication	communication	NOUN
fet-38733	7	4	excellence	excellence	NOUN
fet-38733	7	5	,	,	PUNCT
fet-38733	7	6	ethical	ethical	ADJ
fet-38733	7	7	conduct	conduct	NOUN
fet-38733	7	8	,	,	PUNCT
fet-38733	7	9	and	and	CCONJ
fet-38733	7	10	stakeholders	stakeholder	NOUN
fet-38733	7	11	’	'	PUNCT
fet-38733	7	12	relationships	relationship	NOUN
fet-38733	7	13	,	,	PUNCT
fet-38733	7	14	educational	educational	ADJ
fet-38733	7	15	institutions	institution	NOUN
fet-38733	7	16	can	can	AUX
fet-38733	7	17	unlock	unlock	VERB
fet-38733	7	18	the	the	DET
fet-38733	7	19	full	full	ADJ
fet-38733	7	20	benefits	benefit	NOUN
fet-38733	7	21	of	of	ADP
fet-38733	7	22	school	school	NOUN
fet-38733	7	23	public	public	ADJ
fet-38733	7	24	relations	relation	NOUN
fet-38733	7	25	as	as	ADP
fet-38733	7	26	a	a	DET
fet-38733	7	27	tool	tool	NOUN
fet-38733	7	28	for	for	ADP
fet-38733	7	29	fostering	foster	VERB
fet-38733	7	30	effective	effective	ADJ
fet-38733	7	31	communication	communication	NOUN
fet-38733	7	32	and	and	CCONJ
fet-38733	7	33	administration	administration	NOUN
fet-38733	7	34	.	.	PUNCT
fet-38733	8	1	keywords	keyword	VERB
fet-38733	8	2	school	school	NOUN
fet-38733	8	3	,	,	PUNCT
fet-38733	8	4	public	public	ADJ
fet-38733	8	5	relations	relation	NOUN
fet-38733	8	6	,	,	PUNCT
fet-38733	8	7	communication	communication	NOUN
fet-38733	8	8	,	,	PUNCT
fet-38733	8	9	administration	administration	NOUN
fet-38733	8	10	,	,	PUNCT
fet-38733	8	11	educational	educational	ADJ
fet-38733	8	12	institutions	institution	NOUN
fet-38733	8	13	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	8	14	frontiers	frontier	NOUN
fet-38733	8	15	in	in	ADP
fet-38733	8	16	education	education	NOUN
fet-38733	8	17	technology	technology	NOUN
fet-38733	8	18	vol	vol	NOUN
fet-38733	8	19	.	.	PROPN
fet-38733	9	1	7	7	NUM
fet-38733	9	2	,	,	PUNCT
fet-38733	9	3	no	no	INTJ
fet-38733	9	4	.	.	NOUN
fet-38733	9	5	2	2	NUM
fet-38733	9	6	,	,	PUNCT
fet-38733	9	7	2024	2024	NUM
fet-38733	9	8	25	25	NUM
fet-38733	9	9	published	publish	VERB
fet-38733	9	10	by	by	ADP
fet-38733	9	11	scholink	scholink	PROPN
fet-38733	9	12	inc	inc	PROPN
fet-38733	9	13	.	.	PROPN
fet-38733	9	14	1	1	NUM
fet-38733	9	15	.	.	X
fet-38733	10	1	introduction	introduction	NOUN
fet-38733	10	2	in	in	ADP
fet-38733	10	3	the	the	DET
fet-38733	10	4	ever	ever	ADV
fet-38733	10	5	-	-	PUNCT
fet-38733	10	6	changing	change	VERB
fet-38733	10	7	world	world	NOUN
fet-38733	10	8	of	of	ADP
fet-38733	10	9	education	education	NOUN
fet-38733	10	10	,	,	PUNCT
fet-38733	10	11	creating	create	VERB
fet-38733	10	12	a	a	DET
fet-38733	10	13	positive	positive	ADJ
fet-38733	10	14	learning	learning	NOUN
fet-38733	10	15	environment	environment	NOUN
fet-38733	10	16	and	and	CCONJ
fet-38733	10	17	accomplishing	accomplish	VERB
fet-38733	10	18	organizational	organizational	ADJ
fet-38733	10	19	goals	goal	NOUN
fet-38733	10	20	depends	depend	VERB
fet-38733	10	21	heavily	heavily	ADV
fet-38733	10	22	on	on	ADP
fet-38733	10	23	efficient	efficient	ADJ
fet-38733	10	24	administration	administration	NOUN
fet-38733	10	25	and	and	CCONJ
fet-38733	10	26	communication	communication	NOUN
fet-38733	10	27	.	.	PUNCT
fet-38733	11	1	educational	educational	ADJ
fet-38733	11	2	institutions	institution	NOUN
fet-38733	11	3	serve	serve	VERB
fet-38733	11	4	as	as	ADP
fet-38733	11	5	hubs	hub	NOUN
fet-38733	11	6	for	for	ADP
fet-38733	11	7	information	information	NOUN
fet-38733	11	8	sharing	sharing	NOUN
fet-38733	11	9	,	,	PUNCT
fet-38733	11	10	community	community	NOUN
fet-38733	11	11	engagement	engagement	NOUN
fet-38733	11	12	,	,	PUNCT
fet-38733	11	13	and	and	CCONJ
fet-38733	11	14	social	social	ADJ
fet-38733	11	15	progress	progress	NOUN
fet-38733	11	16	(	(	PUNCT
fet-38733	11	17	sk	sk	NOUN
fet-38733	11	18	,	,	PUNCT
fet-38733	11	19	e	e	NOUN
fet-38733	11	20	,	,	PUNCT
fet-38733	11	21	2017	2017	NUM
fet-38733	11	22	)	)	PUNCT
fet-38733	11	23	.	.	PUNCT
fet-38733	12	1	thus	thus	ADV
fet-38733	12	2	,	,	PUNCT
fet-38733	12	3	it	it	PRON
fet-38733	12	4	is	be	AUX
fet-38733	12	5	impossible	impossible	ADJ
fet-38733	12	6	to	to	PART
fet-38733	12	7	overestimate	overestimate	VERB
fet-38733	12	8	the	the	DET
fet-38733	12	9	importance	importance	NOUN
fet-38733	12	10	of	of	ADP
fet-38733	12	11	effective	effective	ADJ
fet-38733	12	12	administrative	administrative	ADJ
fet-38733	12	13	procedures	procedure	NOUN
fet-38733	12	14	and	and	CCONJ
fet-38733	12	15	smooth	smooth	ADJ
fet-38733	12	16	communication	communication	NOUN
fet-38733	12	17	channels	channel	NOUN
fet-38733	12	18	.	.	PUNCT
fet-38733	13	1	effective	effective	ADJ
fet-38733	13	2	communication	communication	NOUN
fet-38733	13	3	is	be	AUX
fet-38733	13	4	the	the	DET
fet-38733	13	5	cornerstone	cornerstone	NOUN
fet-38733	13	6	of	of	ADP
fet-38733	13	7	any	any	DET
fet-38733	13	8	successful	successful	ADJ
fet-38733	13	9	educational	educational	ADJ
fet-38733	13	10	institution	institution	NOUN
fet-38733	13	11	.	.	PUNCT
fet-38733	14	1	it	it	PRON
fet-38733	14	2	is	be	AUX
fet-38733	14	3	the	the	DET
fet-38733	14	4	first	first	ADJ
fet-38733	14	5	step	step	NOUN
fet-38733	14	6	in	in	ADP
fet-38733	14	7	establishing	establish	VERB
fet-38733	14	8	strong	strong	ADJ
fet-38733	14	9	bonds	bond	NOUN
fet-38733	14	10	with	with	ADP
fet-38733	14	11	all	all	DET
fet-38733	14	12	stakeholders	stakeholder	NOUN
fet-38733	14	13	,	,	PUNCT
fet-38733	14	14	including	include	VERB
fet-38733	14	15	parents	parent	NOUN
fet-38733	14	16	,	,	PUNCT
fet-38733	14	17	teachers	teacher	NOUN
fet-38733	14	18	,	,	PUNCT
fet-38733	14	19	administrators	administrator	NOUN
fet-38733	14	20	,	,	PUNCT
fet-38733	14	21	students	student	NOUN
fet-38733	14	22	,	,	PUNCT
fet-38733	14	23	and	and	CCONJ
fet-38733	14	24	the	the	DET
fet-38733	14	25	community	community	NOUN
fet-38733	14	26	at	at	ADP
fet-38733	14	27	large	large	ADJ
fet-38733	14	28	.	.	PUNCT
fet-38733	15	1	clear	clear	ADJ
fet-38733	15	2	and	and	CCONJ
fet-38733	15	3	open	open	ADJ
fet-38733	15	4	communication	communication	NOUN
fet-38733	15	5	between	between	ADP
fet-38733	15	6	all	all	DET
fet-38733	15	7	parties	party	NOUN
fet-38733	15	8	involved	involve	VERB
fet-38733	15	9	fosters	foster	VERB
fet-38733	15	10	collaboration	collaboration	NOUN
fet-38733	15	11	,	,	PUNCT
fet-38733	15	12	builds	build	VERB
fet-38733	15	13	trust	trust	NOUN
fet-38733	15	14	,	,	PUNCT
fet-38733	15	15	and	and	CCONJ
fet-38733	15	16	increases	increase	VERB
fet-38733	15	17	participation	participation	NOUN
fet-38733	15	18	in	in	ADP
fet-38733	15	19	the	the	DET
fet-38733	15	20	creation	creation	NOUN
fet-38733	15	21	of	of	ADP
fet-38733	15	22	an	an	DET
fet-38733	15	23	environment	environment	NOUN
fet-38733	15	24	that	that	PRON
fet-38733	15	25	is	be	AUX
fet-38733	15	26	conducive	conducive	ADJ
fet-38733	15	27	to	to	ADP
fet-38733	15	28	teaching	teaching	NOUN
fet-38733	15	29	and	and	CCONJ
fet-38733	15	30	learning	learn	VERB
fet-38733	15	31	(	(	PUNCT
fet-38733	15	32	kraft	kraft	VERB
fet-38733	15	33	et	et	NOUN
fet-38733	15	34	al	al	PROPN
fet-38733	15	35	.	.	PROPN
fet-38733	15	36	,	,	PUNCT
fet-38733	15	37	2013	2013	NUM
fet-38733	15	38	)	)	PUNCT
fet-38733	15	39	.	.	PUNCT
fet-38733	16	1	effective	effective	ADJ
fet-38733	16	2	administration	administration	NOUN
fet-38733	16	3	is	be	AUX
fet-38733	16	4	also	also	ADV
fet-38733	16	5	necessary	necessary	ADJ
fet-38733	16	6	for	for	ADP
fet-38733	16	7	the	the	DET
fet-38733	16	8	smooth	smooth	ADJ
fet-38733	16	9	operation	operation	NOUN
fet-38733	16	10	and	and	CCONJ
fet-38733	16	11	management	management	NOUN
fet-38733	16	12	of	of	ADP
fet-38733	16	13	educational	educational	ADJ
fet-38733	16	14	institutions	institution	NOUN
fet-38733	16	15	.	.	PUNCT
fet-38733	17	1	administrative	administrative	ADJ
fet-38733	17	2	responsibilities	responsibility	NOUN
fet-38733	17	3	include	include	VERB
fet-38733	17	4	creating	create	VERB
fet-38733	17	5	regulations	regulation	NOUN
fet-38733	17	6	,	,	PUNCT
fet-38733	17	7	assigning	assign	VERB
fet-38733	17	8	funds	fund	NOUN
fet-38733	17	9	,	,	PUNCT
fet-38733	17	10	handling	handle	VERB
fet-38733	17	11	emergencies	emergency	NOUN
fet-38733	17	12	,	,	PUNCT
fet-38733	17	13	and	and	CCONJ
fet-38733	17	14	strategic	strategic	ADJ
fet-38733	17	15	planning	planning	NOUN
fet-38733	17	16	,	,	PUNCT
fet-38733	17	17	to	to	PART
fet-38733	17	18	name	name	VERB
fet-38733	17	19	just	just	ADV
fet-38733	17	20	a	a	DET
fet-38733	17	21	few	few	ADJ
fet-38733	17	22	.	.	PUNCT
fet-38733	18	1	effective	effective	ADJ
fet-38733	18	2	administrative	administrative	ADJ
fet-38733	18	3	processes	process	NOUN
fet-38733	18	4	ensure	ensure	VERB
fet-38733	18	5	that	that	SCONJ
fet-38733	18	6	resources	resource	NOUN
fet-38733	18	7	are	be	AUX
fet-38733	18	8	utilized	utilize	VERB
fet-38733	18	9	efficiently	efficiently	ADV
fet-38733	18	10	,	,	PUNCT
fet-38733	18	11	goals	goal	NOUN
fet-38733	18	12	are	be	AUX
fet-38733	18	13	fulfilled	fulfil	VERB
fet-38733	18	14	successfully	successfully	ADV
fet-38733	18	15	,	,	PUNCT
fet-38733	18	16	and	and	CCONJ
fet-38733	18	17	difficulties	difficulty	NOUN
fet-38733	18	18	are	be	AUX
fet-38733	18	19	addressed	address	VERB
fet-38733	18	20	swiftly	swiftly	ADV
fet-38733	18	21	,	,	PUNCT
fet-38733	18	22	so	so	ADV
fet-38733	18	23	facilitating	facilitate	VERB
fet-38733	18	24	the	the	DET
fet-38733	18	25	general	general	ADJ
fet-38733	18	26	running	running	NOUN
fet-38733	18	27	and	and	CCONJ
fet-38733	18	28	success	success	NOUN
fet-38733	18	29	of	of	ADP
fet-38733	18	30	educational	educational	ADJ
fet-38733	18	31	institutions	institution	NOUN
fet-38733	18	32	(	(	PUNCT
fet-38733	18	33	delgado	delgado	NOUN
fet-38733	18	34	et	et	PROPN
fet-38733	18	35	al	al	PROPN
fet-38733	18	36	.	.	PROPN
fet-38733	18	37	,	,	PUNCT
fet-38733	18	38	2023	2023	NUM
fet-38733	18	39	)	)	PUNCT
fet-38733	18	40	.	.	PUNCT
fet-38733	19	1	effective	effective	ADJ
fet-38733	19	2	communication	communication	NOUN
fet-38733	19	3	and	and	CCONJ
fet-38733	19	4	administration	administration	NOUN
fet-38733	19	5	are	be	AUX
fet-38733	19	6	essential	essential	ADJ
fet-38733	19	7	factors	factor	NOUN
fet-38733	19	8	that	that	PRON
fet-38733	19	9	underpin	underpin	VERB
fet-38733	19	10	the	the	DET
fet-38733	19	11	success	success	NOUN
fet-38733	19	12	and	and	CCONJ
fet-38733	19	13	sustainability	sustainability	NOUN
fet-38733	19	14	of	of	ADP
fet-38733	19	15	educational	educational	ADJ
fet-38733	19	16	institutions	institution	NOUN
fet-38733	19	17	(	(	PUNCT
fet-38733	19	18	ramísio	ramísio	VERB
fet-38733	19	19	et	et	PROPN
fet-38733	19	20	al	al	PROPN
fet-38733	19	21	.	.	PROPN
fet-38733	19	22	,	,	PUNCT
fet-38733	19	23	2019	2019	NUM
fet-38733	19	24	)	)	PUNCT
fet-38733	19	25	.	.	PUNCT
fet-38733	20	1	by	by	ADP
fet-38733	20	2	prioritizing	prioritize	VERB
fet-38733	20	3	these	these	DET
fet-38733	20	4	traits	trait	NOUN
fet-38733	20	5	,	,	PUNCT
fet-38733	20	6	educational	educational	ADJ
fet-38733	20	7	leaders	leader	NOUN
fet-38733	20	8	may	may	AUX
fet-38733	20	9	create	create	VERB
fet-38733	20	10	an	an	DET
fet-38733	20	11	atmosphere	atmosphere	NOUN
fet-38733	20	12	that	that	PRON
fet-38733	20	13	encourages	encourage	VERB
fet-38733	20	14	student	student	NOUN
fet-38733	20	15	success	success	NOUN
fet-38733	20	16	,	,	PUNCT
fet-38733	20	17	academic	academic	ADJ
fet-38733	20	18	performance	performance	NOUN
fet-38733	20	19	,	,	PUNCT
fet-38733	20	20	and	and	CCONJ
fet-38733	20	21	organizational	organizational	ADJ
fet-38733	20	22	advancement	advancement	NOUN
fet-38733	20	23	.	.	PUNCT
fet-38733	21	1	2	2	X
fet-38733	21	2	.	.	X
fet-38733	21	3	role	role	NOUN
fet-38733	21	4	of	of	ADP
fet-38733	21	5	school	school	NOUN
fet-38733	21	6	public	public	ADJ
fet-38733	21	7	relations	relation	NOUN
fet-38733	21	8	in	in	ADP
fet-38733	21	9	fostering	foster	VERB
fet-38733	21	10	effective	effective	ADJ
fet-38733	21	11	communication	communication	NOUN
fet-38733	21	12	public	public	ADJ
fet-38733	21	13	relations	relation	NOUN
fet-38733	21	14	in	in	ADP
fet-38733	21	15	schools	school	NOUN
fet-38733	21	16	plays	play	VERB
fet-38733	21	17	a	a	DET
fet-38733	21	18	complex	complex	ADJ
fet-38733	21	19	and	and	CCONJ
fet-38733	21	20	critical	critical	ADJ
fet-38733	21	21	role	role	NOUN
fet-38733	21	22	in	in	ADP
fet-38733	21	23	establishing	establish	VERB
fet-38733	21	24	good	good	ADJ
fet-38733	21	25	communication	communication	NOUN
fet-38733	21	26	,	,	PUNCT
fet-38733	21	27	which	which	PRON
fet-38733	21	28	is	be	AUX
fet-38733	21	29	essential	essential	ADJ
fet-38733	21	30	for	for	ADP
fet-38733	21	31	the	the	DET
fet-38733	21	32	overall	overall	ADJ
fet-38733	21	33	success	success	NOUN
fet-38733	21	34	of	of	ADP
fet-38733	21	35	educational	educational	ADJ
fet-38733	21	36	institutions	institution	NOUN
fet-38733	21	37	.	.	PUNCT
fet-38733	22	1	building	build	VERB
fet-38733	22	2	and	and	CCONJ
fet-38733	22	3	sustaining	sustain	VERB
fet-38733	22	4	relationships	relationship	NOUN
fet-38733	22	5	with	with	ADP
fet-38733	22	6	a	a	DET
fet-38733	22	7	range	range	NOUN
fet-38733	22	8	of	of	ADP
fet-38733	22	9	stakeholders	stakeholder	NOUN
fet-38733	22	10	,	,	PUNCT
fet-38733	22	11	including	include	VERB
fet-38733	22	12	students	student	NOUN
fet-38733	22	13	,	,	PUNCT
fet-38733	22	14	parents	parent	NOUN
fet-38733	22	15	,	,	PUNCT
fet-38733	22	16	teachers	teacher	NOUN
fet-38733	22	17	,	,	PUNCT
fet-38733	22	18	administrators	administrator	NOUN
fet-38733	22	19	,	,	PUNCT
fet-38733	22	20	alumni	alumnus	NOUN
fet-38733	22	21	,	,	PUNCT
fet-38733	22	22	the	the	DET
fet-38733	22	23	community	community	NOUN
fet-38733	22	24	,	,	PUNCT
fet-38733	22	25	and	and	CCONJ
fet-38733	22	26	the	the	DET
fet-38733	22	27	media	medium	NOUN
fet-38733	22	28	,	,	PUNCT
fet-38733	22	29	is	be	AUX
fet-38733	22	30	the	the	DET
fet-38733	22	31	responsibility	responsibility	NOUN
fet-38733	22	32	of	of	ADP
fet-38733	22	33	school	school	NOUN
fet-38733	22	34	public	public	ADJ
fet-38733	22	35	relations	relation	NOUN
fet-38733	22	36	specialists	specialist	NOUN
fet-38733	22	37	(	(	PUNCT
fet-38733	22	38	johnston	johnston	PROPN
fet-38733	22	39	,	,	PUNCT
fet-38733	22	40	2014	2014	NUM
fet-38733	22	41	)	)	PUNCT
fet-38733	22	42	.	.	PUNCT
fet-38733	23	1	school	school	NOUN
fet-38733	23	2	public	public	ADJ
fet-38733	23	3	relations	relation	NOUN
fet-38733	23	4	practitioners	practitioner	NOUN
fet-38733	23	5	foster	foster	VERB
fet-38733	23	6	positive	positive	ADJ
fet-38733	23	7	connections	connection	NOUN
fet-38733	23	8	and	and	CCONJ
fet-38733	23	9	maintain	maintain	VERB
fet-38733	23	10	open	open	ADJ
fet-38733	23	11	lines	line	NOUN
fet-38733	23	12	of	of	ADP
fet-38733	23	13	communication	communication	NOUN
fet-38733	23	14	to	to	PART
fet-38733	23	15	foster	foster	VERB
fet-38733	23	16	trust	trust	NOUN
fet-38733	23	17	,	,	PUNCT
fet-38733	23	18	collaboration	collaboration	NOUN
fet-38733	23	19	,	,	PUNCT
fet-38733	23	20	and	and	CCONJ
fet-38733	23	21	engagement	engagement	NOUN
fet-38733	23	22	within	within	ADP
fet-38733	23	23	the	the	DET
fet-38733	23	24	school	school	NOUN
fet-38733	23	25	community	community	NOUN
fet-38733	23	26	.	.	PUNCT
fet-38733	24	1	effective	effective	ADJ
fet-38733	24	2	communication	communication	NOUN
fet-38733	24	3	involves	involve	VERB
fet-38733	24	4	more	more	ADJ
fet-38733	24	5	than	than	ADP
fet-38733	24	6	just	just	ADV
fet-38733	24	7	information	information	NOUN
fet-38733	24	8	sharing	sharing	NOUN
fet-38733	24	9	;	;	PUNCT
fet-38733	24	10	it	it	PRON
fet-38733	24	11	also	also	ADV
fet-38733	24	12	involves	involve	VERB
fet-38733	24	13	listening	listen	VERB
fet-38733	24	14	to	to	ADP
fet-38733	24	15	stakeholders	stakeholder	NOUN
fet-38733	24	16	and	and	CCONJ
fet-38733	24	17	taking	take	VERB
fet-38733	24	18	into	into	ADP
fet-38733	24	19	account	account	NOUN
fet-38733	24	20	their	their	PRON
fet-38733	24	21	needs	need	NOUN
fet-38733	24	22	,	,	PUNCT
fet-38733	24	23	issues	issue	NOUN
fet-38733	24	24	,	,	PUNCT
fet-38733	24	25	and	and	CCONJ
fet-38733	24	26	critiques	critique	NOUN
fet-38733	24	27	.	.	PUNCT
fet-38733	25	1	school	school	NOUN
fet-38733	25	2	public	public	ADJ
fet-38733	25	3	relations	relation	NOUN
fet-38733	25	4	professionals	professional	NOUN
fet-38733	25	5	are	be	AUX
fet-38733	25	6	responsible	responsible	ADJ
fet-38733	25	7	for	for	ADP
fet-38733	25	8	disseminating	disseminate	VERB
fet-38733	25	9	timely	timely	ADJ
fet-38733	25	10	and	and	CCONJ
fet-38733	25	11	relevant	relevant	ADJ
fet-38733	25	12	information	information	NOUN
fet-38733	25	13	to	to	ADP
fet-38733	25	14	stakeholders	stakeholder	NOUN
fet-38733	25	15	about	about	ADP
fet-38733	25	16	school	school	NOUN
fet-38733	25	17	events	event	NOUN
fet-38733	25	18	,	,	PUNCT
fet-38733	25	19	initiatives	initiative	NOUN
fet-38733	25	20	,	,	PUNCT
fet-38733	25	21	policies	policy	NOUN
fet-38733	25	22	,	,	PUNCT
fet-38733	25	23	achievements	achievement	NOUN
fet-38733	25	24	,	,	PUNCT
fet-38733	25	25	and	and	CCONJ
fet-38733	25	26	other	other	ADJ
fet-38733	25	27	pertinent	pertinent	ADJ
fet-38733	25	28	matters	matter	NOUN
fet-38733	25	29	(	(	PUNCT
fet-38733	25	30	payne	payne	PROPN
fet-38733	25	31	et	et	PROPN
fet-38733	25	32	al	al	PROPN
fet-38733	25	33	.	.	PROPN
fet-38733	25	34	,	,	PUNCT
fet-38733	25	35	2018	2018	NUM
fet-38733	25	36	)	)	PUNCT
fet-38733	25	37	.	.	PUNCT
fet-38733	26	1	they	they	PRON
fet-38733	26	2	use	use	VERB
fet-38733	26	3	a	a	DET
fet-38733	26	4	range	range	NOUN
fet-38733	26	5	of	of	ADP
fet-38733	26	6	communication	communication	NOUN
fet-38733	26	7	channels	channel	NOUN
fet-38733	26	8	,	,	PUNCT
fet-38733	26	9	including	include	VERB
fet-38733	26	10	newsletters	newsletter	NOUN
fet-38733	26	11	,	,	PUNCT
fet-38733	26	12	websites	website	NOUN
fet-38733	26	13	,	,	PUNCT
fet-38733	26	14	social	social	ADJ
fet-38733	26	15	media	medium	NOUN
fet-38733	26	16	,	,	PUNCT
fet-38733	26	17	emails	email	NOUN
fet-38733	26	18	,	,	PUNCT
fet-38733	26	19	and	and	CCONJ
fet-38733	26	20	press	press	NOUN
fet-38733	26	21	releases	release	NOUN
fet-38733	26	22	,	,	PUNCT
fet-38733	26	23	to	to	PART
fet-38733	26	24	keep	keep	VERB
fet-38733	26	25	stakeholders	stakeholder	NOUN
fet-38733	26	26	informed	informed	ADJ
fet-38733	26	27	and	and	CCONJ
fet-38733	26	28	interested	interested	ADJ
fet-38733	26	29	.	.	PUNCT
fet-38733	27	1	in	in	ADP
fet-38733	27	2	times	time	NOUN
fet-38733	27	3	of	of	ADP
fet-38733	27	4	emergency	emergency	NOUN
fet-38733	27	5	or	or	CCONJ
fet-38733	27	6	crisis	crisis	NOUN
fet-38733	27	7	,	,	PUNCT
fet-38733	27	8	it	it	PRON
fet-38733	27	9	is	be	AUX
fet-38733	27	10	crucial	crucial	ADJ
fet-38733	27	11	to	to	PART
fet-38733	27	12	handle	handle	VERB
fet-38733	27	13	circumstances	circumstance	NOUN
fet-38733	27	14	,	,	PUNCT
fet-38733	27	15	address	address	NOUN
fet-38733	27	16	concerns	concern	NOUN
fet-38733	27	17	,	,	PUNCT
fet-38733	27	18	and	and	CCONJ
fet-38733	27	19	maintain	maintain	VERB
fet-38733	27	20	trust	trust	NOUN
fet-38733	27	21	in	in	ADP
fet-38733	27	22	the	the	DET
fet-38733	27	23	school	school	NOUN
fet-38733	27	24	administration	administration	NOUN
fet-38733	27	25	through	through	ADP
fet-38733	27	26	effective	effective	ADJ
fet-38733	27	27	communication	communication	NOUN
fet-38733	27	28	.	.	PUNCT
fet-38733	28	1	public	public	ADJ
fet-38733	28	2	relations	relation	NOUN
fet-38733	28	3	experts	expert	NOUN
fet-38733	28	4	develop	develop	VERB
fet-38733	28	5	crisis	crisis	NOUN
fet-38733	28	6	communication	communication	NOUN
fet-38733	28	7	plans	plan	NOUN
fet-38733	28	8	,	,	PUNCT
fet-38733	28	9	coordinate	coordinate	ADJ
fet-38733	28	10	actions	action	NOUN
fet-38733	28	11	,	,	PUNCT
fet-38733	28	12	and	and	CCONJ
fet-38733	28	13	provide	provide	VERB
fet-38733	28	14	stakeholders	stakeholder	NOUN
fet-38733	28	15	with	with	ADP
fet-38733	28	16	accurate	accurate	ADJ
fet-38733	28	17	and	and	CCONJ
fet-38733	28	18	timely	timely	ADJ
fet-38733	28	19	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	28	20	frontiers	frontier	NOUN
fet-38733	28	21	in	in	ADP
fet-38733	28	22	education	education	NOUN
fet-38733	28	23	technology	technology	NOUN
fet-38733	28	24	vol	vol	NOUN
fet-38733	28	25	.	.	PROPN
fet-38733	29	1	7	7	NUM
fet-38733	29	2	,	,	PUNCT
fet-38733	29	3	no	no	INTJ
fet-38733	29	4	.	.	NOUN
fet-38733	29	5	2	2	NUM
fet-38733	29	6	,	,	PUNCT
fet-38733	29	7	2024	2024	NUM
fet-38733	29	8	26	26	NUM
fet-38733	29	9	published	publish	VERB
fet-38733	29	10	by	by	ADP
fet-38733	29	11	scholink	scholink	PROPN
fet-38733	29	12	inc	inc	PROPN
fet-38733	29	13	.	.	PROPN
fet-38733	29	14	updates	update	VERB
fet-38733	29	15	to	to	PART
fet-38733	29	16	minimise	minimise	VERB
fet-38733	29	17	the	the	DET
fet-38733	29	18	negative	negative	ADJ
fet-38733	29	19	consequences	consequence	NOUN
fet-38733	29	20	of	of	ADP
fet-38733	29	21	crises	crisis	NOUN
fet-38733	29	22	on	on	ADP
fet-38733	29	23	the	the	DET
fet-38733	29	24	school	school	NOUN
fet-38733	29	25	reputation	reputation	NOUN
fet-38733	29	26	and	and	CCONJ
fet-38733	29	27	relationships	relationship	NOUN
fet-38733	29	28	(	(	PUNCT
fet-38733	29	29	payne	payne	PROPN
fet-38733	29	30	et	et	PROPN
fet-38733	29	31	al	al	PROPN
fet-38733	29	32	.	.	PROPN
fet-38733	29	33	,	,	PUNCT
fet-38733	29	34	2018	2018	NUM
fet-38733	29	35	)	)	PUNCT
fet-38733	29	36	.	.	PUNCT
fet-38733	30	1	establishing	establish	VERB
fet-38733	30	2	confidence	confidence	NOUN
fet-38733	30	3	and	and	CCONJ
fet-38733	30	4	trust	trust	NOUN
fet-38733	30	5	among	among	ADP
fet-38733	30	6	the	the	DET
fet-38733	30	7	school	school	NOUN
fet-38733	30	8	community	community	NOUN
fet-38733	30	9	requires	require	VERB
fet-38733	30	10	transparency	transparency	NOUN
fet-38733	30	11	.	.	PUNCT
fet-38733	31	1	by	by	ADP
fet-38733	31	2	providing	provide	VERB
fet-38733	31	3	interested	interested	ADJ
fet-38733	31	4	parties	party	NOUN
fet-38733	31	5	with	with	ADP
fet-38733	31	6	access	access	NOUN
fet-38733	31	7	to	to	ADP
fet-38733	31	8	information	information	NOUN
fet-38733	31	9	about	about	ADP
fet-38733	31	10	decisions	decision	NOUN
fet-38733	31	11	,	,	PUNCT
fet-38733	31	12	policies	policy	NOUN
fet-38733	31	13	,	,	PUNCT
fet-38733	31	14	spending	spending	NOUN
fet-38733	31	15	plans	plan	NOUN
fet-38733	31	16	,	,	PUNCT
fet-38733	31	17	and	and	CCONJ
fet-38733	31	18	performance	performance	NOUN
fet-38733	31	19	indicators	indicator	NOUN
fet-38733	31	20	,	,	PUNCT
fet-38733	31	21	public	public	ADJ
fet-38733	31	22	relations	relation	NOUN
fet-38733	31	23	specialists	specialist	NOUN
fet-38733	31	24	in	in	ADP
fet-38733	31	25	schools	school	NOUN
fet-38733	31	26	promote	promote	VERB
fet-38733	31	27	transparency	transparency	NOUN
fet-38733	31	28	(	(	PUNCT
fet-38733	31	29	hia	hia	PROPN
fet-38733	31	30	et	et	PROPN
fet-38733	31	31	al	al	PROPN
fet-38733	31	32	.	.	PROPN
fet-38733	31	33	,	,	PUNCT
fet-38733	31	34	2020	2020	NUM
fet-38733	31	35	)	)	PUNCT
fet-38733	31	36	.	.	PUNCT
fet-38733	32	1	furthermore	furthermore	ADV
fet-38733	32	2	,	,	PUNCT
fet-38733	32	3	they	they	PRON
fet-38733	32	4	encourage	encourage	VERB
fet-38733	32	5	accountability	accountability	NOUN
fet-38733	32	6	by	by	ADP
fet-38733	32	7	holding	hold	VERB
fet-38733	32	8	the	the	DET
fet-38733	32	9	school	school	NOUN
fet-38733	32	10	administration	administration	NOUN
fet-38733	32	11	accountable	accountable	ADJ
fet-38733	32	12	for	for	ADP
fet-38733	32	13	its	its	PRON
fet-38733	32	14	choices	choice	NOUN
fet-38733	32	15	and	and	CCONJ
fet-38733	32	16	deeds	deed	NOUN
fet-38733	32	17	through	through	ADP
fet-38733	32	18	the	the	DET
fet-38733	32	19	use	use	NOUN
fet-38733	32	20	of	of	ADP
fet-38733	32	21	transparent	transparent	ADJ
fet-38733	32	22	communication	communication	NOUN
fet-38733	32	23	strategies	strategy	NOUN
fet-38733	32	24	.	.	PUNCT
fet-38733	33	1	public	public	ADJ
fet-38733	33	2	relations	relation	NOUN
fet-38733	33	3	campaigns	campaign	NOUN
fet-38733	33	4	at	at	ADP
fet-38733	33	5	schools	school	NOUN
fet-38733	33	6	serve	serve	VERB
fet-38733	33	7	the	the	DET
fet-38733	33	8	institutions	institution	NOUN
fet-38733	33	9	mission	mission	NOUN
fet-38733	33	10	,	,	PUNCT
fet-38733	33	11	vision	vision	NOUN
fet-38733	33	12	,	,	PUNCT
fet-38733	33	13	and	and	CCONJ
fet-38733	33	14	values	value	NOUN
fet-38733	33	15	and	and	CCONJ
fet-38733	33	16	are	be	AUX
fet-38733	33	17	crucial	crucial	ADJ
fet-38733	33	18	for	for	ADP
fet-38733	33	19	leveraging	leverage	VERB
fet-38733	33	20	communication	communication	NOUN
fet-38733	33	21	to	to	PART
fet-38733	33	22	further	further	VERB
fet-38733	33	23	these	these	DET
fet-38733	33	24	goals	goal	NOUN
fet-38733	33	25	.	.	PUNCT
fet-38733	34	1	in	in	ADP
fet-38733	34	2	order	order	NOUN
fet-38733	34	3	to	to	PART
fet-38733	34	4	build	build	VERB
fet-38733	34	5	a	a	DET
fet-38733	34	6	sense	sense	NOUN
fet-38733	34	7	of	of	ADP
fet-38733	34	8	pride	pride	NOUN
fet-38733	34	9	and	and	CCONJ
fet-38733	34	10	solidarity	solidarity	NOUN
fet-38733	34	11	among	among	ADP
fet-38733	34	12	the	the	DET
fet-38733	34	13	school	school	NOUN
fet-38733	34	14	community	community	NOUN
fet-38733	34	15	,	,	PUNCT
fet-38733	34	16	public	public	ADJ
fet-38733	34	17	relations	relation	NOUN
fet-38733	34	18	specialists	specialist	NOUN
fet-38733	34	19	explain	explain	VERB
fet-38733	34	20	the	the	DET
fet-38733	34	21	schools	school	NOUN
fet-38733	34	22	educational	educational	ADJ
fet-38733	34	23	philosophy	philosophy	NOUN
fet-38733	34	24	,	,	PUNCT
fet-38733	34	25	highlight	highlight	VERB
fet-38733	34	26	accomplishments	accomplishment	NOUN
fet-38733	34	27	,	,	PUNCT
fet-38733	34	28	and	and	CCONJ
fet-38733	34	29	support	support	NOUN
fet-38733	34	30	activities	activity	NOUN
fet-38733	34	31	that	that	PRON
fet-38733	34	32	advance	advance	VERB
fet-38733	34	33	the	the	DET
fet-38733	34	34	schools	school	NOUN
fet-38733	34	35	mission	mission	NOUN
fet-38733	34	36	and	and	CCONJ
fet-38733	34	37	values	value	NOUN
fet-38733	34	38	.	.	PUNCT
fet-38733	35	1	school	school	NOUN
fet-38733	35	2	public	public	ADJ
fet-38733	35	3	relations	relation	NOUN
fet-38733	35	4	plays	play	VERB
fet-38733	35	5	a	a	DET
fet-38733	35	6	crucial	crucial	ADJ
fet-38733	35	7	role	role	NOUN
fet-38733	35	8	in	in	ADP
fet-38733	35	9	handling	handle	VERB
fet-38733	35	10	crises	crisis	NOUN
fet-38733	35	11	,	,	PUNCT
fet-38733	35	12	increasing	increase	VERB
fet-38733	35	13	transparency	transparency	NOUN
fet-38733	35	14	,	,	PUNCT
fet-38733	35	15	encouraging	encourage	VERB
fet-38733	35	16	engagement	engagement	NOUN
fet-38733	35	17	,	,	PUNCT
fet-38733	35	18	and	and	CCONJ
fet-38733	35	19	advocating	advocate	VERB
fet-38733	35	20	for	for	ADP
fet-38733	35	21	the	the	DET
fet-38733	35	22	schools	school	NOUN
fet-38733	35	23	objectives	objective	NOUN
fet-38733	35	24	and	and	CCONJ
fet-38733	35	25	core	core	NOUN
fet-38733	35	26	values	value	NOUN
fet-38733	35	27	.	.	PUNCT
fet-38733	36	1	educational	educational	ADJ
fet-38733	36	2	institutions	institution	NOUN
fet-38733	36	3	can	can	AUX
fet-38733	36	4	improve	improve	VERB
fet-38733	36	5	their	their	PRON
fet-38733	36	6	reputation	reputation	NOUN
fet-38733	36	7	,	,	PUNCT
fet-38733	36	8	build	build	VERB
fet-38733	36	9	stronger	strong	ADJ
fet-38733	36	10	relationships	relationship	NOUN
fet-38733	36	11	,	,	PUNCT
fet-38733	36	12	and	and	CCONJ
fet-38733	36	13	successfully	successfully	ADV
fet-38733	36	14	accomplish	accomplish	VERB
fet-38733	36	15	their	their	PRON
fet-38733	36	16	learning	learning	NOUN
fet-38733	36	17	goals	goal	NOUN
fet-38733	36	18	by	by	ADP
fet-38733	36	19	placing	place	VERB
fet-38733	36	20	a	a	DET
fet-38733	36	21	high	high	ADJ
fet-38733	36	22	priority	priority	NOUN
fet-38733	36	23	on	on	ADP
fet-38733	36	24	communication	communication	NOUN
fet-38733	36	25	quality	quality	NOUN
fet-38733	36	26	.	.	PUNCT
fet-38733	37	1	3	3	X
fet-38733	37	2	.	.	X
fet-38733	37	3	role	role	NOUN
fet-38733	37	4	of	of	ADP
fet-38733	37	5	school	school	NOUN
fet-38733	37	6	public	public	ADJ
fet-38733	37	7	relations	relation	NOUN
fet-38733	37	8	in	in	ADP
fet-38733	37	9	administration	administration	NOUN
fet-38733	37	10	3.1	3.1	NUM
fet-38733	37	11	administrative	administrative	ADJ
fet-38733	37	12	leadership	leadership	NOUN
fet-38733	37	13	and	and	CCONJ
fet-38733	37	14	decision	decision	NOUN
fet-38733	37	15	making	make	VERB
fet-38733	37	16	school	school	NOUN
fet-38733	37	17	public	public	ADJ
fet-38733	37	18	relations	relation	NOUN
fet-38733	37	19	plays	play	VERB
fet-38733	37	20	a	a	DET
fet-38733	37	21	critical	critical	ADJ
fet-38733	37	22	role	role	NOUN
fet-38733	37	23	in	in	ADP
fet-38733	37	24	supporting	support	VERB
fet-38733	37	25	administrative	administrative	ADJ
fet-38733	37	26	leadership	leadership	NOUN
fet-38733	37	27	and	and	CCONJ
fet-38733	37	28	decision	decision	NOUN
fet-38733	37	29	-	-	PUNCT
fet-38733	37	30	making	make	VERB
fet-38733	37	31	processes	process	NOUN
fet-38733	37	32	in	in	ADP
fet-38733	37	33	educational	educational	ADJ
fet-38733	37	34	institutions	institution	NOUN
fet-38733	37	35	by	by	ADP
fet-38733	37	36	involving	involve	VERB
fet-38733	37	37	stakeholders	stakeholder	NOUN
fet-38733	37	38	,	,	PUNCT
fet-38733	37	39	promoting	promote	VERB
fet-38733	37	40	communication	communication	NOUN
fet-38733	37	41	,	,	PUNCT
fet-38733	37	42	and	and	CCONJ
fet-38733	37	43	supporting	support	VERB
fet-38733	37	44	transparency	transparency	NOUN
fet-38733	37	45	.	.	PUNCT
fet-38733	38	1	public	public	ADJ
fet-38733	38	2	relations	relation	NOUN
fet-38733	38	3	professionals	professional	NOUN
fet-38733	38	4	support	support	VERB
fet-38733	38	5	efficient	efficient	ADJ
fet-38733	38	6	administrative	administrative	ADJ
fet-38733	38	7	leadership	leadership	NOUN
fet-38733	38	8	and	and	CCONJ
fet-38733	38	9	decision	decision	NOUN
fet-38733	38	10	-	-	PUNCT
fet-38733	38	11	making	making	NOUN
fet-38733	38	12	in	in	ADP
fet-38733	38	13	a	a	DET
fet-38733	38	14	variety	variety	NOUN
fet-38733	38	15	of	of	ADP
fet-38733	38	16	areas	area	NOUN
fet-38733	38	17	,	,	PUNCT
fet-38733	38	18	including	include	VERB
fet-38733	38	19	budgeting	budgeting	NOUN
fet-38733	38	20	,	,	PUNCT
fet-38733	38	21	goal	goal	NOUN
fet-38733	38	22	-	-	PUNCT
fet-38733	38	23	setting	setting	NOUN
fet-38733	38	24	,	,	PUNCT
fet-38733	38	25	resource	resource	NOUN
fet-38733	38	26	allocation	allocation	NOUN
fet-38733	38	27	,	,	PUNCT
fet-38733	38	28	and	and	CCONJ
fet-38733	38	29	strategic	strategic	ADJ
fet-38733	38	30	planning	planning	NOUN
fet-38733	38	31	.	.	PUNCT
fet-38733	39	1	3.2	3.2	NUM
fet-38733	39	2	strategic	strategic	ADJ
fet-38733	39	3	planning	planning	NOUN
fet-38733	39	4	and	and	CCONJ
fet-38733	39	5	goal	goal	NOUN
fet-38733	39	6	setting	set	VERB
fet-38733	39	7	strategic	strategic	ADJ
fet-38733	39	8	planning	planning	NOUN
fet-38733	39	9	and	and	CCONJ
fet-38733	39	10	goal	goal	NOUN
fet-38733	39	11	-	-	PUNCT
fet-38733	39	12	setting	setting	NOUN
fet-38733	39	13	are	be	AUX
fet-38733	39	14	essential	essential	ADJ
fet-38733	39	15	to	to	PART
fet-38733	39	16	ensuring	ensure	VERB
fet-38733	39	17	that	that	SCONJ
fet-38733	39	18	educational	educational	ADJ
fet-38733	39	19	institutions	institution	NOUN
fet-38733	39	20	objectives	objective	NOUN
fet-38733	39	21	and	and	CCONJ
fet-38733	39	22	direction	direction	NOUN
fet-38733	39	23	are	be	AUX
fet-38733	39	24	in	in	ADP
fet-38733	39	25	line	line	NOUN
fet-38733	39	26	with	with	ADP
fet-38733	39	27	their	their	PRON
fet-38733	39	28	purpose	purpose	NOUN
fet-38733	39	29	and	and	CCONJ
fet-38733	39	30	vision	vision	NOUN
fet-38733	39	31	.	.	PUNCT
fet-38733	40	1	school	school	NOUN
fet-38733	40	2	public	public	ADJ
fet-38733	40	3	relations	relation	NOUN
fet-38733	40	4	specialists	specialist	NOUN
fet-38733	40	5	help	help	VERB
fet-38733	40	6	administrative	administrative	ADJ
fet-38733	40	7	leadership	leadership	NOUN
fet-38733	40	8	with	with	ADP
fet-38733	40	9	goal	goal	NOUN
fet-38733	40	10	-	-	PUNCT
fet-38733	40	11	setting	set	VERB
fet-38733	40	12	and	and	CCONJ
fet-38733	40	13	strategic	strategic	ADJ
fet-38733	40	14	planning	planning	NOUN
fet-38733	40	15	by	by	ADP
fet-38733	40	16	doing	do	VERB
fet-38733	40	17	the	the	DET
fet-38733	40	18	following	following	NOUN
fet-38733	40	19	,	,	PUNCT
fet-38733	40	20	encourage	encourage	VERB
fet-38733	40	21	feedback	feedback	NOUN
fet-38733	40	22	from	from	ADP
fet-38733	40	23	stakeholders	stakeholder	NOUN
fet-38733	40	24	,	,	PUNCT
fet-38733	40	25	convey	convey	VERB
fet-38733	40	26	the	the	DET
fet-38733	40	27	goals	goal	NOUN
fet-38733	40	28	and	and	CCONJ
fet-38733	40	29	vision	vision	NOUN
fet-38733	40	30	,	,	PUNCT
fet-38733	40	31	taking	take	VERB
fet-38733	40	32	part	part	NOUN
fet-38733	40	33	in	in	ADP
fet-38733	40	34	extended	extend	VERB
fet-38733	40	35	-	-	PUNCT
fet-38733	40	36	term	term	NOUN
fet-38733	40	37	planning	planning	NOUN
fet-38733	40	38	,	,	PUNCT
fet-38733	40	39	monitoring	monitor	VERB
fet-38733	40	40	progress	progress	NOUN
fet-38733	40	41	and	and	CCONJ
fet-38733	40	42	accountability	accountability	NOUN
fet-38733	40	43	.	.	PUNCT
fet-38733	41	1	3.3	3.3	NUM
fet-38733	41	2	resource	resource	NOUN
fet-38733	41	3	allocation	allocation	NOUN
fet-38733	41	4	and	and	CCONJ
fet-38733	41	5	budgeting	budgeting	NOUN
fet-38733	41	6	to	to	PART
fet-38733	41	7	make	make	VERB
fet-38733	41	8	sure	sure	ADJ
fet-38733	41	9	that	that	SCONJ
fet-38733	41	10	educational	educational	ADJ
fet-38733	41	11	institutions	institution	NOUN
fet-38733	41	12	have	have	VERB
fet-38733	41	13	the	the	DET
fet-38733	41	14	resources	resource	NOUN
fet-38733	41	15	to	to	PART
fet-38733	41	16	support	support	VERB
fet-38733	41	17	their	their	PRON
fet-38733	41	18	mission	mission	NOUN
fet-38733	41	19	and	and	CCONJ
fet-38733	41	20	strategic	strategic	ADJ
fet-38733	41	21	aims	aim	NOUN
fet-38733	41	22	,	,	PUNCT
fet-38733	41	23	efficient	efficient	ADJ
fet-38733	41	24	budgeting	budgeting	NOUN
fet-38733	41	25	and	and	CCONJ
fet-38733	41	26	resource	resource	NOUN
fet-38733	41	27	allocation	allocation	NOUN
fet-38733	41	28	are	be	AUX
fet-38733	41	29	essential	essential	ADJ
fet-38733	41	30	.	.	PUNCT
fet-38733	42	1	public	public	ADJ
fet-38733	42	2	relations	relation	NOUN
fet-38733	42	3	professionals	professional	NOUN
fet-38733	42	4	in	in	ADP
fet-38733	42	5	schools	school	NOUN
fet-38733	42	6	assist	assist	VERB
fet-38733	42	7	administrative	administrative	ADJ
fet-38733	42	8	leadership	leadership	NOUN
fet-38733	42	9	with	with	ADP
fet-38733	42	10	budgeting	budgeting	NOUN
fet-38733	42	11	and	and	CCONJ
fet-38733	42	12	resource	resource	NOUN
fet-38733	42	13	allocation	allocation	NOUN
fet-38733	42	14	by	by	ADP
fet-38733	42	15	declaring	declare	VERB
fet-38733	42	16	priorities	priority	NOUN
fet-38733	42	17	for	for	ADP
fet-38733	42	18	the	the	DET
fet-38733	42	19	budget	budget	NOUN
fet-38733	42	20	,	,	PUNCT
fet-38733	42	21	arguing	argue	VERB
fet-38733	42	22	for	for	ADP
fet-38733	42	23	funding	funding	NOUN
fet-38733	42	24	,	,	PUNCT
fet-38733	42	25	including	include	VERB
fet-38733	42	26	stakeholders	stakeholder	NOUN
fet-38733	42	27	in	in	ADP
fet-38733	42	28	the	the	DET
fet-38733	42	29	decision	decision	NOUN
fet-38733	42	30	-	-	PUNCT
fet-38733	42	31	making	make	VERB
fet-38733	42	32	process	process	NOUN
fet-38733	42	33	,	,	PUNCT
fet-38733	42	34	and	and	CCONJ
fet-38733	42	35	exhibiting	exhibit	VERB
fet-38733	42	36	fiscal	fiscal	ADJ
fet-38733	42	37	responsibility	responsibility	NOUN
fet-38733	42	38	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	42	39	frontiers	frontier	NOUN
fet-38733	42	40	in	in	ADP
fet-38733	42	41	education	education	NOUN
fet-38733	42	42	technology	technology	NOUN
fet-38733	42	43	vol	vol	NOUN
fet-38733	42	44	.	.	PROPN
fet-38733	43	1	7	7	NUM
fet-38733	43	2	,	,	PUNCT
fet-38733	43	3	no	no	INTJ
fet-38733	43	4	.	.	NOUN
fet-38733	43	5	2	2	NUM
fet-38733	43	6	,	,	PUNCT
fet-38733	43	7	2024	2024	NUM
fet-38733	43	8	27	27	NUM
fet-38733	43	9	published	publish	VERB
fet-38733	43	10	by	by	ADP
fet-38733	43	11	scholink	scholink	PROPN
fet-38733	43	12	inc	inc	PROPN
fet-38733	43	13	.	.	PROPN
fet-38733	43	14	3.4	3.4	NUM
fet-38733	43	15	crisis	crisis	NOUN
fet-38733	43	16	management	management	NOUN
fet-38733	43	17	and	and	CCONJ
fet-38733	43	18	conflict	conflict	NOUN
fet-38733	43	19	resolution	resolution	NOUN
fet-38733	43	20	crucial	crucial	ADJ
fet-38733	43	21	elements	element	NOUN
fet-38733	43	22	of	of	ADP
fet-38733	43	23	school	school	NOUN
fet-38733	43	24	public	public	ADJ
fet-38733	43	25	relations	relation	NOUN
fet-38733	43	26	include	include	VERB
fet-38733	43	27	crisis	crisis	NOUN
fet-38733	43	28	management	management	NOUN
fet-38733	43	29	and	and	CCONJ
fet-38733	43	30	dispute	dispute	NOUN
fet-38733	43	31	resolution	resolution	NOUN
fet-38733	43	32	which	which	PRON
fet-38733	43	33	calls	call	VERB
fet-38733	43	34	for	for	ADP
fet-38733	43	35	proactive	proactive	ADJ
fet-38733	43	36	communication	communication	NOUN
fet-38733	43	37	tactics	tactic	NOUN
fet-38733	43	38	and	and	CCONJ
fet-38733	43	39	skillful	skillful	ADJ
fet-38733	43	40	handling	handling	NOUN
fet-38733	43	41	of	of	ADP
fet-38733	43	42	difficult	difficult	ADJ
fet-38733	43	43	circumstances	circumstance	NOUN
fet-38733	43	44	in	in	ADP
fet-38733	43	45	order	order	NOUN
fet-38733	43	46	to	to	PART
fet-38733	43	47	maintain	maintain	VERB
fet-38733	43	48	stability	stability	NOUN
fet-38733	43	49	,	,	PUNCT
fet-38733	43	50	reputation	reputation	NOUN
fet-38733	43	51	and	and	CCONJ
fet-38733	43	52	trust	trust	NOUN
fet-38733	43	53	within	within	ADP
fet-38733	43	54	the	the	DET
fet-38733	43	55	systems	system	NOUN
fet-38733	43	56	difficult	difficult	ADJ
fet-38733	43	57	situations	situation	NOUN
fet-38733	43	58	and	and	CCONJ
fet-38733	43	59	finding	find	VERB
fet-38733	43	60	solutions	solution	NOUN
fet-38733	43	61	.	.	PUNCT
fet-38733	44	1	3.5	3.5	NUM
fet-38733	44	2	proactive	proactive	ADJ
fet-38733	44	3	communication	communication	NOUN
fet-38733	44	4	during	during	ADP
fet-38733	44	5	crises	crisis	NOUN
fet-38733	44	6	in	in	ADP
fet-38733	44	7	order	order	NOUN
fet-38733	44	8	to	to	PART
fet-38733	44	9	manage	manage	VERB
fet-38733	44	10	perceptions	perception	NOUN
fet-38733	44	11	,	,	PUNCT
fet-38733	44	12	disseminate	disseminate	VERB
fet-38733	44	13	information	information	NOUN
fet-38733	44	14	fast	fast	ADV
fet-38733	44	15	,	,	PUNCT
fet-38733	44	16	and	and	CCONJ
fet-38733	44	17	minimise	minimise	VERB
fet-38733	44	18	potential	potential	ADJ
fet-38733	44	19	effects	effect	NOUN
fet-38733	44	20	,	,	PUNCT
fet-38733	44	21	proactive	proactive	ADJ
fet-38733	44	22	communication	communication	NOUN
fet-38733	44	23	is	be	AUX
fet-38733	44	24	essential	essential	ADJ
fet-38733	44	25	during	during	ADP
fet-38733	44	26	emergencies	emergency	NOUN
fet-38733	44	27	.	.	PUNCT
fet-38733	45	1	school	school	NOUN
fet-38733	45	2	public	public	ADJ
fet-38733	45	3	relations	relation	NOUN
fet-38733	45	4	specialists	specialist	NOUN
fet-38733	45	5	employ	employ	VERB
fet-38733	45	6	a	a	DET
fet-38733	45	7	range	range	NOUN
fet-38733	45	8	of	of	ADP
fet-38733	45	9	proactive	proactive	ADJ
fet-38733	45	10	communication	communication	NOUN
fet-38733	45	11	strategies	strategy	NOUN
fet-38733	45	12	in	in	ADP
fet-38733	45	13	times	time	NOUN
fet-38733	45	14	of	of	ADP
fet-38733	45	15	emergency	emergency	NOUN
fet-38733	45	16	,	,	PUNCT
fet-38733	45	17	including	include	VERB
fet-38733	45	18	:	:	PUNCT
fet-38733	45	19	putting	put	VERB
fet-38733	45	20	in	in	ADP
fet-38733	45	21	place	place	NOUN
fet-38733	45	22	precise	precise	ADJ
fet-38733	45	23	channels	channel	NOUN
fet-38733	45	24	for	for	ADP
fet-38733	45	25	communication	communication	NOUN
fet-38733	45	26	and	and	CCONJ
fet-38733	45	27	escalation	escalation	NOUN
fet-38733	45	28	to	to	PART
fet-38733	45	29	ensure	ensure	VERB
fet-38733	45	30	a	a	DET
fet-38733	45	31	timely	timely	ADJ
fet-38733	45	32	and	and	CCONJ
fet-38733	45	33	well	well	ADV
fet-38733	45	34	-	-	PUNCT
fet-38733	45	35	organized	organize	VERB
fet-38733	45	36	crisis	crisis	NOUN
fet-38733	45	37	response	response	NOUN
fet-38733	45	38	,	,	PUNCT
fet-38733	45	39	rapid	rapid	ADJ
fet-38733	45	40	response	response	NOUN
fet-38733	45	41	team	team	NOUN
fet-38733	45	42	,	,	PUNCT
fet-38733	45	43	assembling	assemble	VERB
fet-38733	45	44	a	a	DET
fet-38733	45	45	professional	professional	ADJ
fet-38733	45	46	crisis	crisis	NOUN
fet-38733	45	47	communication	communication	NOUN
fet-38733	45	48	team	team	NOUN
fet-38733	45	49	comprising	comprise	VERB
fet-38733	45	50	key	key	ADJ
fet-38733	45	51	stakeholders	stakeholder	NOUN
fet-38733	45	52	such	such	ADJ
fet-38733	45	53	as	as	ADP
fet-38733	45	54	administrators	administrator	NOUN
fet-38733	45	55	,	,	PUNCT
fet-38733	45	56	public	public	ADJ
fet-38733	45	57	relations	relation	NOUN
fet-38733	45	58	experts	expert	NOUN
fet-38733	45	59	,	,	PUNCT
fet-38733	45	60	lawyers	lawyer	NOUN
fet-38733	45	61	,	,	PUNCT
fet-38733	45	62	and	and	CCONJ
fet-38733	45	63	subject	subject	ADJ
fet-38733	45	64	matter	matter	NOUN
fet-38733	45	65	experts	expert	NOUN
fet-38733	45	66	,	,	PUNCT
fet-38733	45	67	educating	educate	VERB
fet-38733	45	68	all	all	DET
fet-38733	45	69	relevant	relevant	ADJ
fet-38733	45	70	parties	party	NOUN
fet-38733	45	71	on	on	ADP
fet-38733	45	72	the	the	DET
fet-38733	45	73	nature	nature	NOUN
fet-38733	45	74	of	of	ADP
fet-38733	45	75	the	the	DET
fet-38733	45	76	crisis	crisis	NOUN
fet-38733	45	77	,	,	PUNCT
fet-38733	45	78	its	its	PRON
fet-38733	45	79	consequences	consequence	NOUN
fet-38733	45	80	,	,	PUNCT
fet-38733	45	81	and	and	CCONJ
fet-38733	45	82	the	the	DET
fet-38733	45	83	steps	step	NOUN
fet-38733	45	84	being	be	AUX
fet-38733	45	85	taken	take	VERB
fet-38733	45	86	in	in	ADP
fet-38733	45	87	a	a	DET
fet-38733	45	88	clear	clear	ADJ
fet-38733	45	89	and	and	CCONJ
fet-38733	45	90	open	open	ADJ
fet-38733	45	91	manner	manner	NOUN
fet-38733	45	92	to	to	PART
fet-38733	45	93	remedy	remedy	VERB
fet-38733	45	94	it	it	PRON
fet-38733	45	95	,	,	PUNCT
fet-38733	45	96	utilising	utilise	VERB
fet-38733	45	97	a	a	DET
fet-38733	45	98	variety	variety	NOUN
fet-38733	45	99	of	of	ADP
fet-38733	45	100	communication	communication	NOUN
fet-38733	45	101	channels	channel	NOUN
fet-38733	45	102	to	to	PART
fet-38733	45	103	efficiently	efficiently	ADV
fet-38733	45	104	and	and	CCONJ
fet-38733	45	105	rapidly	rapidly	ADV
fet-38733	45	106	contact	contact	VERB
fet-38733	45	107	stakeholders	stakeholder	NOUN
fet-38733	45	108	,	,	PUNCT
fet-38733	45	109	such	such	ADJ
fet-38733	45	110	as	as	ADP
fet-38733	45	111	websites	website	NOUN
fet-38733	45	112	,	,	PUNCT
fet-38733	45	113	social	social	ADJ
fet-38733	45	114	media	medium	NOUN
fet-38733	45	115	,	,	PUNCT
fet-38733	45	116	news	news	NOUN
fet-38733	45	117	releases	release	NOUN
fet-38733	45	118	,	,	PUNCT
fet-38733	45	119	emails	email	NOUN
fet-38733	45	120	,	,	PUNCT
fet-38733	45	121	and	and	CCONJ
fet-38733	45	122	phone	phone	NOUN
fet-38733	45	123	calls	call	NOUN
fet-38733	45	124	,	,	PUNCT
fet-38733	45	125	providing	provide	VERB
fet-38733	45	126	regular	regular	ADJ
fet-38733	45	127	updates	update	NOUN
fet-38733	45	128	and	and	CCONJ
fet-38733	45	129	progress	progress	NOUN
fet-38733	45	130	reports	report	NOUN
fet-38733	45	131	to	to	ADP
fet-38733	45	132	stakeholders	stakeholder	NOUN
fet-38733	45	133	in	in	ADP
fet-38733	45	134	order	order	NOUN
fet-38733	45	135	to	to	PART
fet-38733	45	136	keep	keep	VERB
fet-38733	45	137	them	they	PRON
fet-38733	45	138	informed	informed	ADJ
fet-38733	45	139	and	and	CCONJ
fet-38733	45	140	reassured	reassure	VERB
fet-38733	45	141	that	that	SCONJ
fet-38733	45	142	the	the	DET
fet-38733	45	143	problem	problem	NOUN
fet-38733	45	144	is	be	AUX
fet-38733	45	145	being	be	AUX
fet-38733	45	146	addressed	address	VERB
fet-38733	45	147	.	.	PUNCT
fet-38733	46	1	3.6	3.6	NUM
fet-38733	46	2	managing	manage	VERB
fet-38733	46	3	conflicts	conflict	NOUN
fet-38733	46	4	and	and	CCONJ
fet-38733	46	5	controversies	controversy	NOUN
fet-38733	46	6	effectively	effectively	ADV
fet-38733	46	7	conflicts	conflict	NOUN
fet-38733	46	8	and	and	CCONJ
fet-38733	46	9	controversies	controversy	NOUN
fet-38733	46	10	in	in	ADP
fet-38733	46	11	educational	educational	ADJ
fet-38733	46	12	institutions	institution	NOUN
fet-38733	46	13	can	can	AUX
fet-38733	46	14	arise	arise	VERB
fet-38733	46	15	for	for	ADP
fet-38733	46	16	a	a	DET
fet-38733	46	17	variety	variety	NOUN
fet-38733	46	18	of	of	ADP
fet-38733	46	19	reasons	reason	NOUN
fet-38733	46	20	,	,	PUNCT
fet-38733	46	21	including	include	VERB
fet-38733	46	22	stakeholder	stakeholder	NOUN
fet-38733	46	23	differences	difference	NOUN
fet-38733	46	24	,	,	PUNCT
fet-38733	46	25	policy	policy	NOUN
fet-38733	46	26	concerns	concern	NOUN
fet-38733	46	27	,	,	PUNCT
fet-38733	46	28	and	and	CCONJ
fet-38733	46	29	outside	outside	ADJ
fet-38733	46	30	pressures	pressure	NOUN
fet-38733	46	31	.	.	PUNCT
fet-38733	47	1	professionals	professional	NOUN
fet-38733	47	2	in	in	ADP
fet-38733	47	3	school	school	NOUN
fet-38733	47	4	public	public	ADJ
fet-38733	47	5	relations	relation	NOUN
fet-38733	47	6	employ	employ	VERB
fet-38733	47	7	the	the	DET
fet-38733	47	8	following	follow	VERB
fet-38733	47	9	strategies	strategy	NOUN
fet-38733	47	10	to	to	PART
fet-38733	47	11	resolve	resolve	VERB
fet-38733	47	12	conflicts	conflict	NOUN
fet-38733	47	13	and	and	CCONJ
fet-38733	47	14	controversies	controversy	NOUN
fet-38733	47	15	.	.	PUNCT
fet-38733	48	1	a.	a.	NOUN
fet-38733	48	2	employing	employ	VERB
fet-38733	48	3	conflict	conflict	NOUN
fet-38733	48	4	resolution	resolution	NOUN
fet-38733	48	5	strategies	strategy	NOUN
fet-38733	48	6	to	to	PART
fet-38733	48	7	resolve	resolve	VERB
fet-38733	48	8	disputes	dispute	NOUN
fet-38733	48	9	and	and	CCONJ
fet-38733	48	10	find	find	VERB
fet-38733	48	11	solutions	solution	NOUN
fet-38733	48	12	that	that	PRON
fet-38733	48	13	benefit	benefit	VERB
fet-38733	48	14	all	all	DET
fet-38733	48	15	sides	side	NOUN
fet-38733	48	16	,	,	PUNCT
fet-38733	48	17	such	such	ADJ
fet-38733	48	18	as	as	ADP
fet-38733	48	19	mediation	mediation	NOUN
fet-38733	48	20	,	,	PUNCT
fet-38733	48	21	facilitation	facilitation	NOUN
fet-38733	48	22	,	,	PUNCT
fet-38733	48	23	or	or	CCONJ
fet-38733	48	24	negotiation	negotiation	NOUN
fet-38733	48	25	.	.	PUNCT
fet-38733	49	1	b.	b.	PROPN
fet-38733	49	2	attentively	attentively	ADV
fet-38733	49	3	listening	listen	VERB
fet-38733	49	4	to	to	ADP
fet-38733	49	5	the	the	DET
fet-38733	49	6	issues	issue	NOUN
fet-38733	49	7	and	and	CCONJ
fet-38733	49	8	points	point	NOUN
fet-38733	49	9	of	of	ADP
fet-38733	49	10	view	view	NOUN
fet-38733	49	11	of	of	ADP
fet-38733	49	12	each	each	DET
fet-38733	49	13	party	party	NOUN
fet-38733	49	14	involved	involve	VERB
fet-38733	49	15	in	in	ADP
fet-38733	49	16	the	the	DET
fet-38733	49	17	disagreement	disagreement	NOUN
fet-38733	49	18	in	in	ADP
fet-38733	49	19	order	order	NOUN
fet-38733	49	20	to	to	PART
fet-38733	49	21	comprehend	comprehend	VERB
fet-38733	49	22	their	their	PRON
fet-38733	49	23	needs	need	NOUN
fet-38733	49	24	,	,	PUNCT
fet-38733	49	25	motivations	motivation	NOUN
fet-38733	49	26	,	,	PUNCT
fet-38733	49	27	and	and	CCONJ
fet-38733	49	28	underlying	underlie	VERB
fet-38733	49	29	interests	interest	NOUN
fet-38733	49	30	.	.	PUNCT
fet-38733	50	1	c.	c.	PROPN
fet-38733	50	2	acting	act	VERB
fet-38733	50	3	as	as	ADP
fet-38733	50	4	unbiased	unbiased	ADJ
fet-38733	50	5	facilitators	facilitator	NOUN
fet-38733	50	6	or	or	CCONJ
fet-38733	50	7	mediators	mediator	NOUN
fet-38733	50	8	to	to	PART
fet-38733	50	9	promote	promote	VERB
fet-38733	50	10	constructive	constructive	ADJ
fet-38733	50	11	dialogue	dialogue	NOUN
fet-38733	50	12	,	,	PUNCT
fet-38733	50	13	diffuse	diffuse	VERB
fet-38733	50	14	tension	tension	NOUN
fet-38733	50	15	,	,	PUNCT
fet-38733	50	16	and	and	CCONJ
fet-38733	50	17	promote	promote	VERB
fet-38733	50	18	cooperative	cooperative	ADJ
fet-38733	50	19	problem	problem	NOUN
fet-38733	50	20	-	-	PUNCT
fet-38733	50	21	solving	solving	NOUN
fet-38733	50	22	.	.	PUNCT
fet-38733	51	1	d.	d.	PROPN
fet-38733	51	2	ensuring	ensure	VERB
fet-38733	51	3	accountability	accountability	NOUN
fet-38733	51	4	and	and	CCONJ
fet-38733	51	5	openness	openness	NOUN
fet-38733	51	6	in	in	ADP
fet-38733	51	7	conflict	conflict	NOUN
fet-38733	51	8	resolution	resolution	NOUN
fet-38733	51	9	systems	system	NOUN
fet-38733	51	10	requires	require	VERB
fet-38733	51	11	maintaining	maintain	VERB
fet-38733	51	12	open	open	ADJ
fet-38733	51	13	lines	line	NOUN
fet-38733	51	14	of	of	ADP
fet-38733	51	15	communication	communication	NOUN
fet-38733	51	16	with	with	ADP
fet-38733	51	17	all	all	DET
fet-38733	51	18	parties	party	NOUN
fet-38733	51	19	involved	involve	VERB
fet-38733	51	20	,	,	PUNCT
fet-38733	51	21	ensuring	ensure	VERB
fet-38733	51	22	confidentiality	confidentiality	NOUN
fet-38733	51	23	where	where	SCONJ
fet-38733	51	24	necessary	necessary	ADJ
fet-38733	51	25	,	,	PUNCT
fet-38733	51	26	and	and	CCONJ
fet-38733	51	27	adhering	adhere	VERB
fet-38733	51	28	to	to	ADP
fet-38733	51	29	moral	moral	ADJ
fet-38733	51	30	principles	principle	NOUN
fet-38733	51	31	.	.	PUNCT
fet-38733	52	1	e.	e.	PROPN
fet-38733	52	2	identifying	identify	VERB
fet-38733	52	3	the	the	DET
fet-38733	52	4	fundamental	fundamental	ADJ
fet-38733	52	5	causes	cause	NOUN
fet-38733	52	6	of	of	ADP
fet-38733	52	7	disagreements	disagreement	NOUN
fet-38733	52	8	and	and	CCONJ
fet-38733	52	9	controversies	controversy	NOUN
fet-38733	52	10	,	,	PUNCT
fet-38733	52	11	implementing	implement	VERB
fet-38733	52	12	precautions	precaution	NOUN
fet-38733	52	13	to	to	PART
fet-38733	52	14	avoid	avoid	VERB
fet-38733	52	15	reoccurring	reoccurring	ADJ
fet-38733	52	16	issues	issue	NOUN
fet-38733	52	17	,	,	PUNCT
fet-38733	52	18	and	and	CCONJ
fet-38733	52	19	utilising	utilise	VERB
fet-38733	52	20	these	these	PRON
fet-38733	52	21	as	as	ADP
fet-38733	52	22	chances	chance	NOUN
fet-38733	52	23	for	for	ADP
fet-38733	52	24	organisational	organisational	ADJ
fet-38733	52	25	learning	learning	NOUN
fet-38733	52	26	and	and	CCONJ
fet-38733	52	27	growth	growth	NOUN
fet-38733	52	28	.	.	PUNCT
fet-38733	53	1	in	in	ADP
fet-38733	53	2	conclusion	conclusion	NOUN
fet-38733	53	3	,	,	PUNCT
fet-38733	53	4	effective	effective	ADJ
fet-38733	53	5	crisis	crisis	NOUN
fet-38733	53	6	management	management	NOUN
fet-38733	53	7	and	and	CCONJ
fet-38733	53	8	conflict	conflict	NOUN
fet-38733	53	9	resolution	resolution	NOUN
fet-38733	53	10	are	be	AUX
fet-38733	53	11	two	two	NUM
fet-38733	53	12	critical	critical	ADJ
fet-38733	53	13	components	component	NOUN
fet-38733	53	14	of	of	ADP
fet-38733	53	15	school	school	NOUN
fet-38733	53	16	public	public	ADJ
fet-38733	53	17	relations	relation	NOUN
fet-38733	53	18	that	that	PRON
fet-38733	53	19	require	require	VERB
fet-38733	53	20	adequate	adequate	ADJ
fet-38733	53	21	handling	handling	NOUN
fet-38733	53	22	of	of	ADP
fet-38733	53	23	challenging	challenging	ADJ
fet-38733	53	24	situations	situation	NOUN
fet-38733	53	25	,	,	PUNCT
fet-38733	53	26	proactive	proactive	ADJ
fet-38733	53	27	communication	communication	NOUN
fet-38733	53	28	,	,	PUNCT
fet-38733	53	29	and	and	CCONJ
fet-38733	53	30	truthful	truthful	ADJ
fet-38733	53	31	messaging	messaging	NOUN
fet-38733	53	32	.	.	PUNCT
fet-38733	54	1	by	by	ADP
fet-38733	54	2	using	use	VERB
fet-38733	54	3	strategic	strategic	ADJ
fet-38733	54	4	communication	communication	NOUN
fet-38733	54	5	tactics	tactic	NOUN
fet-38733	54	6	and	and	CCONJ
fet-38733	54	7	conflict	conflict	NOUN
fet-38733	54	8	resolution	resolution	NOUN
fet-38733	54	9	techniques	technique	NOUN
fet-38733	54	10	,	,	PUNCT
fet-38733	54	11	public	public	ADJ
fet-38733	54	12	relations	relation	NOUN
fet-38733	54	13	practitioners	practitioner	NOUN
fet-38733	54	14	assist	assist	VERB
fet-38733	54	15	educational	educational	ADJ
fet-38733	54	16	institutions	institution	NOUN
fet-38733	54	17	in	in	ADP
fet-38733	54	18	managing	manage	VERB
fet-38733	54	19	crises	crisis	NOUN
fet-38733	54	20	,	,	PUNCT
fet-38733	54	21	resolving	resolve	VERB
fet-38733	54	22	disagreements	disagreement	NOUN
fet-38733	54	23	,	,	PUNCT
fet-38733	54	24	and	and	CCONJ
fet-38733	54	25	maintaining	maintain	VERB
fet-38733	54	26	their	their	PRON
fet-38733	54	27	reputation	reputation	NOUN
fet-38733	54	28	,	,	PUNCT
fet-38733	54	29	stability	stability	NOUN
fet-38733	54	30	,	,	PUNCT
fet-38733	54	31	and	and	CCONJ
fet-38733	54	32	trust	trust	NOUN
fet-38733	54	33	within	within	ADP
fet-38733	54	34	the	the	DET
fet-38733	54	35	school	school	NOUN
fet-38733	54	36	community	community	NOUN
fet-38733	54	37	.	.	PUNCT
fet-38733	55	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	55	2	frontiers	frontier	NOUN
fet-38733	55	3	in	in	ADP
fet-38733	55	4	education	education	NOUN
fet-38733	55	5	technology	technology	NOUN
fet-38733	55	6	vol	vol	NOUN
fet-38733	55	7	.	.	PROPN
fet-38733	55	8	7	7	NUM
fet-38733	55	9	,	,	PUNCT
fet-38733	55	10	no	no	INTJ
fet-38733	55	11	.	.	NOUN
fet-38733	55	12	2	2	NUM
fet-38733	55	13	,	,	PUNCT
fet-38733	55	14	2024	2024	NUM
fet-38733	55	15	28	28	NUM
fet-38733	55	16	published	publish	VERB
fet-38733	55	17	by	by	ADP
fet-38733	55	18	scholink	scholink	PROPN
fet-38733	55	19	inc	inc	PROPN
fet-38733	55	20	.	.	PROPN
fet-38733	55	21	4	4	X
fet-38733	55	22	.	.	NOUN
fet-38733	55	23	meaning	meaning	NOUN
fet-38733	55	24	and	and	CCONJ
fet-38733	55	25	scope	scope	NOUN
fet-38733	55	26	of	of	ADP
fet-38733	55	27	school	school	NOUN
fet-38733	55	28	public	public	ADJ
fet-38733	55	29	relations	relation	NOUN
fet-38733	55	30	school	school	NOUN
fet-38733	55	31	public	public	ADJ
fet-38733	55	32	relations	relation	NOUN
fet-38733	55	33	can	can	AUX
fet-38733	55	34	be	be	AUX
fet-38733	55	35	defined	define	VERB
fet-38733	55	36	as	as	ADP
fet-38733	55	37	the	the	DET
fet-38733	55	38	strategic	strategic	ADJ
fet-38733	55	39	management	management	NOUN
fet-38733	55	40	of	of	ADP
fet-38733	55	41	interactions	interaction	NOUN
fet-38733	55	42	and	and	CCONJ
fet-38733	55	43	communication	communication	NOUN
fet-38733	55	44	between	between	ADP
fet-38733	55	45	educational	educational	ADJ
fet-38733	55	46	institutions	institution	NOUN
fet-38733	55	47	and	and	CCONJ
fet-38733	55	48	their	their	PRON
fet-38733	55	49	various	various	ADJ
fet-38733	55	50	stakeholders	stakeholder	NOUN
fet-38733	55	51	.	.	PUNCT
fet-38733	56	1	it	it	PRON
fet-38733	56	2	encompasses	encompass	VERB
fet-38733	56	3	the	the	DET
fet-38733	56	4	purposeful	purposeful	ADJ
fet-38733	56	5	and	and	CCONJ
fet-38733	56	6	systematic	systematic	ADJ
fet-38733	56	7	efforts	effort	NOUN
fet-38733	56	8	to	to	PART
fet-38733	56	9	establish	establish	VERB
fet-38733	56	10	,	,	PUNCT
fet-38733	56	11	maintain	maintain	VERB
fet-38733	56	12	,	,	PUNCT
fet-38733	56	13	and	and	CCONJ
fet-38733	56	14	enhance	enhance	VERB
fet-38733	56	15	positive	positive	ADJ
fet-38733	56	16	perceptions	perception	NOUN
fet-38733	56	17	and	and	CCONJ
fet-38733	56	18	understanding	understanding	NOUN
fet-38733	56	19	of	of	ADP
fet-38733	56	20	the	the	DET
fet-38733	56	21	schools	school	NOUN
fet-38733	56	22	goals	goal	NOUN
fet-38733	56	23	,	,	PUNCT
fet-38733	56	24	initiatives	initiative	NOUN
fet-38733	56	25	,	,	PUNCT
fet-38733	56	26	successes	success	NOUN
fet-38733	56	27	,	,	PUNCT
fet-38733	56	28	and	and	CCONJ
fet-38733	56	29	mission	mission	NOUN
fet-38733	56	30	among	among	ADP
fet-38733	56	31	audiences	audience	NOUN
fet-38733	56	32	inside	inside	ADV
fet-38733	56	33	and	and	CCONJ
fet-38733	56	34	beyond	beyond	ADP
fet-38733	56	35	the	the	DET
fet-38733	56	36	establishment	establishment	NOUN
fet-38733	56	37	.	.	PUNCT
fet-38733	57	1	the	the	DET
fet-38733	57	2	strategic	strategic	ADJ
fet-38733	57	3	management	management	NOUN
fet-38733	57	4	of	of	ADP
fet-38733	57	5	relationships	relationship	NOUN
fet-38733	57	6	and	and	CCONJ
fet-38733	57	7	communication	communication	NOUN
fet-38733	57	8	both	both	CCONJ
fet-38733	57	9	inside	inside	ADP
fet-38733	57	10	and	and	CCONJ
fet-38733	57	11	outside	outside	ADV
fet-38733	57	12	of	of	ADP
fet-38733	57	13	educational	educational	ADJ
fet-38733	57	14	institutions	institution	NOUN
fet-38733	57	15	to	to	PART
fet-38733	57	16	promote	promote	VERB
fet-38733	57	17	understanding	understanding	NOUN
fet-38733	57	18	,	,	PUNCT
fet-38733	57	19	trust	trust	NOUN
fet-38733	57	20	,	,	PUNCT
fet-38733	57	21	and	and	CCONJ
fet-38733	57	22	support	support	NOUN
fet-38733	57	23	for	for	ADP
fet-38733	57	24	them	they	PRON
fet-38733	57	25	institutions	institution	NOUN
fet-38733	57	26	mission	mission	NOUN
fet-38733	57	27	,	,	PUNCT
fet-38733	57	28	goals	goal	NOUN
fet-38733	57	29	,	,	PUNCT
fet-38733	57	30	and	and	CCONJ
fet-38733	57	31	activities	activity	NOUN
fet-38733	57	32	is	be	AUX
fet-38733	57	33	known	know	VERB
fet-38733	57	34	as	as	ADP
fet-38733	57	35	school	school	NOUN
fet-38733	57	36	public	public	ADJ
fet-38733	57	37	relations	relation	NOUN
fet-38733	57	38	.	.	PUNCT
fet-38733	58	1	it	it	PRON
fet-38733	58	2	includes	include	VERB
fet-38733	58	3	a	a	DET
fet-38733	58	4	broad	broad	ADJ
fet-38733	58	5	range	range	NOUN
fet-38733	58	6	of	of	ADP
fet-38733	58	7	communication	communication	NOUN
fet-38733	58	8	initiatives	initiative	NOUN
fet-38733	58	9	meant	mean	VERB
fet-38733	58	10	to	to	PART
fet-38733	58	11	encourage	encourage	VERB
fet-38733	58	12	openness	openness	NOUN
fet-38733	58	13	,	,	PUNCT
fet-38733	58	14	participation	participation	NOUN
fet-38733	58	15	,	,	PUNCT
fet-38733	58	16	and	and	CCONJ
fet-38733	58	17	favourable	favourable	ADJ
fet-38733	58	18	opinions	opinion	NOUN
fet-38733	58	19	of	of	ADP
fet-38733	58	20	the	the	DET
fet-38733	58	21	school	school	NOUN
fet-38733	58	22	among	among	ADP
fet-38733	58	23	internal	internal	ADJ
fet-38733	58	24	and	and	CCONJ
fet-38733	58	25	external	external	ADJ
fet-38733	58	26	stakeholders	stakeholder	NOUN
fet-38733	58	27	.	.	PUNCT
fet-38733	59	1	public	public	ADJ
fet-38733	59	2	relations	relation	NOUN
fet-38733	59	3	in	in	ADP
fet-38733	59	4	schools	school	NOUN
fet-38733	59	5	have	have	VERB
fet-38733	59	6	a	a	DET
fet-38733	59	7	broad	broad	ADJ
fet-38733	59	8	reach	reach	NOUN
fet-38733	59	9	.	.	PUNCT
fet-38733	60	1	4.1	4.1	NUM
fet-38733	60	2	scope	scope	NOUN
fet-38733	60	3	school	school	NOUN
fet-38733	60	4	public	public	ADJ
fet-38733	60	5	relations	relation	NOUN
fet-38733	60	6	includes	include	VERB
fet-38733	60	7	communication	communication	NOUN
fet-38733	60	8	efforts	effort	NOUN
fet-38733	60	9	directed	direct	VERB
fet-38733	60	10	towards	towards	ADP
fet-38733	60	11	internal	internal	ADJ
fet-38733	60	12	stakeholders	stakeholder	NOUN
fet-38733	60	13	,	,	PUNCT
fet-38733	60	14	including	include	VERB
fet-38733	60	15	staff	staff	NOUN
fet-38733	60	16	,	,	PUNCT
fet-38733	60	17	administrators	administrator	NOUN
fet-38733	60	18	,	,	PUNCT
fet-38733	60	19	instructors	instructor	NOUN
fet-38733	60	20	,	,	PUNCT
fet-38733	60	21	parents	parent	NOUN
fet-38733	60	22	,	,	PUNCT
fet-38733	60	23	and	and	CCONJ
fet-38733	60	24	students	student	NOUN
fet-38733	60	25	.	.	PUNCT
fet-38733	61	1	promoting	promote	VERB
fet-38733	61	2	engagement	engagement	NOUN
fet-38733	61	3	,	,	PUNCT
fet-38733	61	4	a	a	DET
fet-38733	61	5	sense	sense	NOUN
fet-38733	61	6	of	of	ADP
fet-38733	61	7	belonging	belong	VERB
fet-38733	61	8	,	,	PUNCT
fet-38733	61	9	and	and	CCONJ
fet-38733	61	10	congruence	congruence	VERB
fet-38733	61	11	with	with	ADP
fet-38733	61	12	the	the	DET
fet-38733	61	13	institutions	institution	NOUN
fet-38733	61	14	objectives	objective	NOUN
fet-38733	61	15	are	be	AUX
fet-38733	61	16	the	the	DET
fet-38733	61	17	three	three	NUM
fet-38733	61	18	main	main	ADJ
fet-38733	61	19	purposes	purpose	NOUN
fet-38733	61	20	of	of	ADP
fet-38733	61	21	internal	internal	ADJ
fet-38733	61	22	communication	communication	NOUN
fet-38733	61	23	.	.	PUNCT
fet-38733	62	1	public	public	ADJ
fet-38733	62	2	relations	relation	NOUN
fet-38733	62	3	at	at	ADP
fet-38733	62	4	schools	school	NOUN
fet-38733	62	5	also	also	ADV
fet-38733	62	6	includes	include	VERB
fet-38733	62	7	outreach	outreach	NOUN
fet-38733	62	8	to	to	ADP
fet-38733	62	9	outside	outside	ADJ
fet-38733	62	10	parties	party	NOUN
fet-38733	62	11	,	,	PUNCT
fet-38733	62	12	including	include	VERB
fet-38733	62	13	the	the	DET
fet-38733	62	14	media	medium	NOUN
fet-38733	62	15	,	,	PUNCT
fet-38733	62	16	former	former	ADJ
fet-38733	62	17	students	student	NOUN
fet-38733	62	18	,	,	PUNCT
fet-38733	62	19	the	the	DET
fet-38733	62	20	local	local	ADJ
fet-38733	62	21	community	community	NOUN
fet-38733	62	22	,	,	PUNCT
fet-38733	62	23	legislators	legislator	NOUN
fet-38733	62	24	,	,	PUNCT
fet-38733	62	25	and	and	CCONJ
fet-38733	62	26	other	other	ADJ
fet-38733	62	27	academic	academic	ADJ
fet-38733	62	28	establishments	establishment	NOUN
fet-38733	62	29	.	.	PUNCT
fet-38733	63	1	maintaining	maintain	VERB
fet-38733	63	2	the	the	DET
fet-38733	63	3	reputation	reputation	NOUN
fet-38733	63	4	of	of	ADP
fet-38733	63	5	the	the	DET
fet-38733	63	6	school	school	NOUN
fet-38733	63	7	,	,	PUNCT
fet-38733	63	8	attracting	attract	VERB
fet-38733	63	9	new	new	ADJ
fet-38733	63	10	students	student	NOUN
fet-38733	63	11	and	and	CCONJ
fet-38733	63	12	supporters	supporter	NOUN
fet-38733	63	13	,	,	PUNCT
fet-38733	63	14	and	and	CCONJ
fet-38733	63	15	building	build	VERB
fet-38733	63	16	relationships	relationship	NOUN
fet-38733	63	17	with	with	ADP
fet-38733	63	18	influential	influential	ADJ
fet-38733	63	19	people	people	NOUN
fet-38733	63	20	are	be	AUX
fet-38733	63	21	the	the	DET
fet-38733	63	22	goals	goal	NOUN
fet-38733	63	23	of	of	ADP
fet-38733	63	24	external	external	ADJ
fet-38733	63	25	communication	communication	NOUN
fet-38733	63	26	.	.	PUNCT
fet-38733	64	1	(	(	PUNCT
fet-38733	64	2	avram	avram	PROPN
fet-38733	64	3	.	.	PROPN
fet-38733	64	4	,	,	PUNCT
fet-38733	64	5	2015	2015	NUM
fet-38733	64	6	)	)	PUNCT
fet-38733	64	7	.	.	PUNCT
fet-38733	65	1	strategic	strategic	ADJ
fet-38733	65	2	planning	planning	NOUN
fet-38733	65	3	is	be	AUX
fet-38733	65	4	necessary	necessary	ADJ
fet-38733	65	5	for	for	SCONJ
fet-38733	65	6	school	school	NOUN
fet-38733	65	7	public	public	ADJ
fet-38733	65	8	relations	relation	NOUN
fet-38733	65	9	to	to	PART
fet-38733	65	10	determine	determine	VERB
fet-38733	65	11	communication	communication	NOUN
fet-38733	65	12	objectives	objective	NOUN
fet-38733	65	13	,	,	PUNCT
fet-38733	65	14	target	target	NOUN
fet-38733	65	15	audiences	audience	NOUN
fet-38733	65	16	,	,	PUNCT
fet-38733	65	17	key	key	ADJ
fet-38733	65	18	messaging	messaging	NOUN
fet-38733	65	19	,	,	PUNCT
fet-38733	65	20	and	and	CCONJ
fet-38733	65	21	communication	communication	NOUN
fet-38733	65	22	channel	channel	NOUN
fet-38733	65	23	(	(	PUNCT
fet-38733	65	24	gandariani	gandariani	PROPN
fet-38733	65	25	.	.	PUNCT
fet-38733	65	26	,	,	PUNCT
fet-38733	65	27	2023	2023	NUM
fet-38733	65	28	)	)	PUNCT
fet-38733	65	29	.	.	PUNCT
fet-38733	66	1	public	public	ADJ
fet-38733	66	2	relations	relation	NOUN
fet-38733	66	3	specialists	specialist	NOUN
fet-38733	66	4	create	create	VERB
fet-38733	66	5	customised	customised	ADJ
fet-38733	66	6	messaging	messaging	NOUN
fet-38733	66	7	and	and	CCONJ
fet-38733	66	8	communication	communication	NOUN
fet-38733	66	9	plans	plan	NOUN
fet-38733	66	10	to	to	PART
fet-38733	66	11	successfully	successfully	ADV
fet-38733	66	12	communicate	communicate	VERB
fet-38733	66	13	the	the	DET
fet-38733	66	14	schools	school	NOUN
fet-38733	66	15	goals	goal	NOUN
fet-38733	66	16	,	,	PUNCT
fet-38733	66	17	accomplishments	accomplishment	NOUN
fet-38733	66	18	,	,	PUNCT
fet-38733	66	19	and	and	CCONJ
fet-38733	66	20	projects	project	NOUN
fet-38733	66	21	to	to	ADP
fet-38733	66	22	a	a	DET
fet-38733	66	23	range	range	NOUN
fet-38733	66	24	of	of	ADP
fet-38733	66	25	stakeholders	stakeholder	NOUN
fet-38733	66	26	.	.	PUNCT
fet-38733	67	1	institution	institution	NOUN
fet-38733	67	2	public	public	ADJ
fet-38733	67	3	relations	relation	NOUN
fet-38733	67	4	includes	include	VERB
fet-38733	67	5	media	medium	NOUN
fet-38733	67	6	relations	relation	NOUN
fet-38733	67	7	efforts	effort	NOUN
fet-38733	67	8	to	to	PART
fet-38733	67	9	build	build	VERB
fet-38733	67	10	rapport	rapport	NOUN
fet-38733	67	11	with	with	ADP
fet-38733	67	12	journalists	journalist	NOUN
fet-38733	67	13	and	and	CCONJ
fet-38733	67	14	secure	secure	VERB
fet-38733	67	15	favourable	favourable	ADJ
fet-38733	67	16	media	medium	NOUN
fet-38733	67	17	coverage	coverage	NOUN
fet-38733	67	18	for	for	ADP
fet-38733	67	19	the	the	DET
fet-38733	67	20	institution	institution	NOUN
fet-38733	67	21	.	.	PUNCT
fet-38733	68	1	in	in	ADP
fet-38733	68	2	order	order	NOUN
fet-38733	68	3	to	to	PART
fet-38733	68	4	raise	raise	VERB
fet-38733	68	5	awareness	awareness	NOUN
fet-38733	68	6	of	of	ADP
fet-38733	68	7	the	the	DET
fet-38733	68	8	schools	school	NOUN
fet-38733	68	9	accomplishments	accomplishment	NOUN
fet-38733	68	10	and	and	CCONJ
fet-38733	68	11	initiatives	initiative	NOUN
fet-38733	68	12	,	,	PUNCT
fet-38733	68	13	public	public	ADJ
fet-38733	68	14	relations	relation	NOUN
fet-38733	68	15	specialists	specialist	NOUN
fet-38733	68	16	schedule	schedule	NOUN
fet-38733	68	17	interviews	interview	NOUN
fet-38733	68	18	,	,	PUNCT
fet-38733	68	19	make	make	VERB
fet-38733	68	20	story	story	NOUN
fet-38733	68	21	pitches	pitch	NOUN
fet-38733	68	22	,	,	PUNCT
fet-38733	68	23	and	and	CCONJ
fet-38733	68	24	write	write	VERB
fet-38733	68	25	news	news	NOUN
fet-38733	68	26	releases	release	NOUN
fet-38733	68	27	(	(	PUNCT
fet-38733	68	28	waymer	waymer	NOUN
fet-38733	68	29	et	et	NOUN
fet-38733	68	30	al	al	PROPN
fet-38733	68	31	.	.	PROPN
fet-38733	68	32	,	,	PUNCT
fet-38733	68	33	2018	2018	NUM
fet-38733	68	34	)	)	PUNCT
fet-38733	68	35	.	.	PUNCT
fet-38733	69	1	school	school	NOUN
fet-38733	69	2	public	public	ADJ
fet-38733	69	3	relations	relation	NOUN
fet-38733	69	4	includes	include	VERB
fet-38733	69	5	crisis	crisis	NOUN
fet-38733	69	6	communication	communication	NOUN
fet-38733	69	7	planning	planning	NOUN
fet-38733	69	8	and	and	CCONJ
fet-38733	69	9	response	response	NOUN
fet-38733	69	10	strategies	strategy	NOUN
fet-38733	69	11	to	to	PART
fet-38733	69	12	help	help	VERB
fet-38733	69	13	manage	manage	VERB
fet-38733	69	14	reputational	reputational	ADJ
fet-38733	69	15	risks	risk	NOUN
fet-38733	69	16	and	and	CCONJ
fet-38733	69	17	handle	handle	VERB
fet-38733	69	18	crises	crisis	NOUN
fet-38733	69	19	.	.	PUNCT
fet-38733	70	1	public	public	ADJ
fet-38733	70	2	relations	relation	NOUN
fet-38733	70	3	experts	expert	NOUN
fet-38733	70	4	develop	develop	VERB
fet-38733	70	5	crisis	crisis	NOUN
fet-38733	70	6	communication	communication	NOUN
fet-38733	70	7	plans	plan	NOUN
fet-38733	70	8	,	,	PUNCT
fet-38733	70	9	organise	organise	VERB
fet-38733	70	10	responses	response	NOUN
fet-38733	70	11	,	,	PUNCT
fet-38733	70	12	and	and	CCONJ
fet-38733	70	13	maintain	maintain	VERB
fet-38733	70	14	open	open	ADJ
fet-38733	70	15	lines	line	NOUN
fet-38733	70	16	of	of	ADP
fet-38733	70	17	communication	communication	NOUN
fet-38733	70	18	with	with	ADP
fet-38733	70	19	stakeholders	stakeholder	NOUN
fet-38733	70	20	during	during	ADP
fet-38733	70	21	difficult	difficult	ADJ
fet-38733	70	22	situations	situation	NOUN
fet-38733	70	23	in	in	ADP
fet-38733	70	24	order	order	NOUN
fet-38733	70	25	to	to	PART
fet-38733	70	26	protect	protect	VERB
fet-38733	70	27	the	the	DET
fet-38733	70	28	schools	school	NOUN
fet-38733	70	29	reputation	reputation	NOUN
fet-38733	70	30	and	and	CCONJ
fet-38733	70	31	maintain	maintain	VERB
fet-38733	70	32	confidence	confidence	NOUN
fet-38733	70	33	.	.	PUNCT
fet-38733	71	1	in	in	ADP
fet-38733	71	2	order	order	NOUN
fet-38733	71	3	to	to	PART
fet-38733	71	4	support	support	VERB
fet-38733	71	5	educational	educational	ADJ
fet-38733	71	6	objectives	objective	NOUN
fet-38733	71	7	and	and	CCONJ
fet-38733	71	8	programmes	programme	NOUN
fet-38733	71	9	,	,	PUNCT
fet-38733	71	10	school	school	NOUN
fet-38733	71	11	public	public	ADJ
fet-38733	71	12	relations	relation	NOUN
fet-38733	71	13	involves	involve	VERB
fet-38733	71	14	interacting	interact	VERB
fet-38733	71	15	with	with	ADP
fet-38733	71	16	the	the	DET
fet-38733	71	17	local	local	ADJ
fet-38733	71	18	community	community	NOUN
fet-38733	71	19	and	and	CCONJ
fet-38733	71	20	forming	form	VERB
fet-38733	71	21	alliances	alliance	NOUN
fet-38733	71	22	with	with	ADP
fet-38733	71	23	businesses	business	NOUN
fet-38733	71	24	,	,	PUNCT
fet-38733	71	25	organisations	organisation	NOUN
fet-38733	71	26	,	,	PUNCT
fet-38733	71	27	and	and	CCONJ
fet-38733	71	28	governmental	governmental	ADJ
fet-38733	71	29	bodies	body	NOUN
fet-38733	71	30	.	.	PUNCT
fet-38733	72	1	to	to	PART
fet-38733	72	2	build	build	VERB
fet-38733	72	3	relationships	relationship	NOUN
fet-38733	72	4	with	with	ADP
fet-38733	72	5	the	the	DET
fet-38733	72	6	community	community	NOUN
fet-38733	72	7	and	and	CCONJ
fet-38733	72	8	improve	improve	VERB
fet-38733	72	9	the	the	DET
fet-38733	72	10	schools	school	NOUN
fet-38733	72	11	standing	stand	VERB
fet-38733	72	12	as	as	ADP
fet-38733	72	13	a	a	DET
fet-38733	72	14	prized	prize	VERB
fet-38733	72	15	resource	resource	NOUN
fet-38733	72	16	,	,	PUNCT
fet-38733	72	17	public	public	ADJ
fet-38733	72	18	relations	relation	NOUN
fet-38733	72	19	professionals	professional	NOUN
fet-38733	72	20	plan	plan	VERB
fet-38733	72	21	volunteer	volunteer	NOUN
fet-38733	72	22	events	event	NOUN
fet-38733	72	23	,	,	PUNCT
fet-38733	72	24	joint	joint	ADJ
fet-38733	72	25	ventures	venture	NOUN
fet-38733	72	26	,	,	PUNCT
fet-38733	72	27	and	and	CCONJ
fet-38733	72	28	cooperative	cooperative	ADJ
fet-38733	72	29	projects	project	NOUN
fet-38733	72	30	.	.	PUNCT
fet-38733	73	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	73	2	frontiers	frontier	NOUN
fet-38733	73	3	in	in	ADP
fet-38733	73	4	education	education	NOUN
fet-38733	73	5	technology	technology	NOUN
fet-38733	73	6	vol	vol	NOUN
fet-38733	73	7	.	.	PROPN
fet-38733	73	8	7	7	NUM
fet-38733	73	9	,	,	PUNCT
fet-38733	73	10	no	no	INTJ
fet-38733	73	11	.	.	NOUN
fet-38733	73	12	2	2	NUM
fet-38733	73	13	,	,	PUNCT
fet-38733	73	14	2024	2024	NUM
fet-38733	73	15	29	29	NUM
fet-38733	73	16	published	publish	VERB
fet-38733	73	17	by	by	ADP
fet-38733	73	18	scholink	scholink	PROPN
fet-38733	73	19	inc	inc	PROPN
fet-38733	73	20	.	.	PROPN
fet-38733	73	21	5	5	NUM
fet-38733	73	22	.	.	NOUN
fet-38733	73	23	significance	significance	NOUN
fet-38733	73	24	of	of	ADP
fet-38733	73	25	school	school	NOUN
fet-38733	73	26	public	public	ADJ
fet-38733	73	27	relations	relation	NOUN
fet-38733	73	28	in	in	ADP
fet-38733	73	29	facilitating	facilitate	VERB
fet-38733	73	30	communication	communication	NOUN
fet-38733	73	31	and	and	CCONJ
fet-38733	73	32	administrative	administrative	ADJ
fet-38733	73	33	processes	process	NOUN
fet-38733	73	34	school	school	NOUN
fet-38733	73	35	public	public	ADJ
fet-38733	73	36	relations	relation	NOUN
fet-38733	73	37	are	be	AUX
fet-38733	73	38	essential	essential	ADJ
fet-38733	73	39	to	to	ADP
fet-38733	73	40	the	the	DET
fet-38733	73	41	efficient	efficient	ADJ
fet-38733	73	42	operation	operation	NOUN
fet-38733	73	43	of	of	ADP
fet-38733	73	44	educational	educational	ADJ
fet-38733	73	45	institutions	institution	NOUN
fet-38733	73	46	because	because	SCONJ
fet-38733	73	47	they	they	PRON
fet-38733	73	48	improve	improve	VERB
fet-38733	73	49	administrative	administrative	ADJ
fet-38733	73	50	procedures	procedure	NOUN
fet-38733	73	51	and	and	CCONJ
fet-38733	73	52	communication	communication	NOUN
fet-38733	73	53	.	.	PUNCT
fet-38733	74	1	some	some	DET
fet-38733	74	2	important	important	ADJ
fet-38733	74	3	factors	factor	NOUN
fet-38733	74	4	help	help	VERB
fet-38733	74	5	to	to	PART
fet-38733	74	6	understand	understand	VERB
fet-38733	74	7	the	the	DET
fet-38733	74	8	importance	importance	NOUN
fet-38733	74	9	of	of	ADP
fet-38733	74	10	school	school	NOUN
fet-38733	74	11	public	public	ADJ
fet-38733	74	12	relations	relation	NOUN
fet-38733	74	13	.	.	PUNCT
fet-38733	75	1	building	build	VERB
fet-38733	75	2	and	and	CCONJ
fet-38733	75	3	sustaining	sustain	VERB
fet-38733	75	4	credibility	credibility	NOUN
fet-38733	75	5	and	and	CCONJ
fet-38733	75	6	confidence	confidence	NOUN
fet-38733	75	7	among	among	ADP
fet-38733	75	8	stakeholders	stakeholder	NOUN
fet-38733	75	9	,	,	PUNCT
fet-38733	75	10	including	include	VERB
fet-38733	75	11	parents	parent	NOUN
fet-38733	75	12	,	,	PUNCT
fet-38733	75	13	teachers	teacher	NOUN
fet-38733	75	14	,	,	PUNCT
fet-38733	75	15	administrators	administrator	NOUN
fet-38733	75	16	,	,	PUNCT
fet-38733	75	17	and	and	CCONJ
fet-38733	75	18	the	the	DET
fet-38733	75	19	larger	large	ADJ
fet-38733	75	20	community	community	NOUN
fet-38733	75	21	,	,	PUNCT
fet-38733	75	22	is	be	AUX
fet-38733	75	23	made	make	VERB
fet-38733	75	24	possible	possible	ADJ
fet-38733	75	25	in	in	ADP
fet-38733	75	26	large	large	ADJ
fet-38733	75	27	part	part	NOUN
fet-38733	75	28	by	by	ADP
fet-38733	75	29	school	school	NOUN
fet-38733	75	30	public	public	ADJ
fet-38733	75	31	relations	relation	NOUN
fet-38733	75	32	initiatives	initiative	NOUN
fet-38733	75	33	(	(	PUNCT
fet-38733	75	34	ms	ms	PROPN
fet-38733	75	35	,	,	PUNCT
fet-38733	75	36	l.	l.	PROPN
fet-38733	75	37	,	,	PUNCT
fet-38733	75	38	2021	2021	NUM
fet-38733	75	39	)	)	PUNCT
fet-38733	75	40	.	.	PUNCT
fet-38733	76	1	transparent	transparent	ADJ
fet-38733	76	2	and	and	CCONJ
fet-38733	76	3	prompt	prompt	ADJ
fet-38733	76	4	communication	communication	NOUN
fet-38733	76	5	regarding	regard	VERB
fet-38733	76	6	school	school	NOUN
fet-38733	76	7	activities	activity	NOUN
fet-38733	76	8	,	,	PUNCT
fet-38733	76	9	policies	policy	NOUN
fet-38733	76	10	,	,	PUNCT
fet-38733	76	11	and	and	CCONJ
fet-38733	76	12	accomplishments	accomplishment	NOUN
fet-38733	76	13	have	have	VERB
fet-38733	76	14	two	two	NUM
fet-38733	76	15	benefits	benefit	NOUN
fet-38733	76	16	:	:	PUNCT
fet-38733	76	17	it	it	PRON
fet-38733	76	18	improves	improve	VERB
fet-38733	76	19	the	the	DET
fet-38733	76	20	institutions	institution	NOUN
fet-38733	76	21	reputation	reputation	NOUN
fet-38733	76	22	and	and	CCONJ
fet-38733	76	23	fosters	foster	VERB
fet-38733	76	24	trust	trust	NOUN
fet-38733	76	25	and	and	CCONJ
fet-38733	76	26	confidence	confidence	NOUN
fet-38733	76	27	in	in	ADP
fet-38733	76	28	its	its	PRON
fet-38733	76	29	leadership	leadership	NOUN
fet-38733	76	30	.	.	PUNCT
fet-38733	77	1	effective	effective	ADJ
fet-38733	77	2	school	school	NOUN
fet-38733	77	3	public	public	ADJ
fet-38733	77	4	relations	relation	NOUN
fet-38733	77	5	builds	build	VERB
fet-38733	77	6	trusting	trust	VERB
fet-38733	77	7	connections	connection	NOUN
fet-38733	77	8	and	and	CCONJ
fet-38733	77	9	meaningful	meaningful	ADJ
fet-38733	77	10	engagement	engagement	NOUN
fet-38733	77	11	with	with	ADP
fet-38733	77	12	stakeholders	stakeholder	NOUN
fet-38733	77	13	.	.	PUNCT
fet-38733	78	1	by	by	ADP
fet-38733	78	2	offering	offer	VERB
fet-38733	78	3	two	two	NUM
fet-38733	78	4	-	-	PUNCT
fet-38733	78	5	way	way	NOUN
fet-38733	78	6	communication	communication	NOUN
fet-38733	78	7	channels	channel	NOUN
fet-38733	78	8	like	like	ADP
fet-38733	78	9	newsletters	newsletter	NOUN
fet-38733	78	10	,	,	PUNCT
fet-38733	78	11	social	social	ADJ
fet-38733	78	12	media	medium	NOUN
fet-38733	78	13	,	,	PUNCT
fet-38733	78	14	and	and	CCONJ
fet-38733	78	15	community	community	NOUN
fet-38733	78	16	events	event	NOUN
fet-38733	78	17	,	,	PUNCT
fet-38733	78	18	schools	school	NOUN
fet-38733	78	19	may	may	AUX
fet-38733	78	20	get	get	VERB
fet-38733	78	21	feedback	feedback	NOUN
fet-38733	78	22	,	,	PUNCT
fet-38733	78	23	address	address	NOUN
fet-38733	78	24	problems	problem	NOUN
fet-38733	78	25	,	,	PUNCT
fet-38733	78	26	and	and	CCONJ
fet-38733	78	27	involve	involve	VERB
fet-38733	78	28	stakeholders	stakeholder	NOUN
fet-38733	78	29	in	in	ADP
fet-38733	78	30	decision	decision	NOUN
fet-38733	78	31	-	-	PUNCT
fet-38733	78	32	making	make	VERB
fet-38733	78	33	processes	process	NOUN
fet-38733	78	34	.	.	PUNCT
fet-38733	79	1	this	this	DET
fet-38733	79	2	involvement	involvement	NOUN
fet-38733	79	3	strengthens	strengthen	VERB
fet-38733	79	4	the	the	DET
fet-38733	79	5	sense	sense	NOUN
fet-38733	79	6	of	of	ADP
fet-38733	79	7	community	community	NOUN
fet-38733	79	8	and	and	CCONJ
fet-38733	79	9	cooperation	cooperation	NOUN
fet-38733	79	10	within	within	ADP
fet-38733	79	11	the	the	DET
fet-38733	79	12	school	school	NOUN
fet-38733	79	13	ecosystem	ecosystem	NOUN
fet-38733	79	14	.	.	PUNCT
fet-38733	80	1	public	public	ADJ
fet-38733	80	2	relations	relation	NOUN
fet-38733	80	3	campaigns	campaign	NOUN
fet-38733	80	4	in	in	ADP
fet-38733	80	5	schools	school	NOUN
fet-38733	80	6	are	be	AUX
fet-38733	80	7	essential	essential	ADJ
fet-38733	80	8	for	for	ADP
fet-38733	80	9	advancing	advance	VERB
fet-38733	80	10	the	the	DET
fet-38733	80	11	goals	goal	NOUN
fet-38733	80	12	,	,	PUNCT
fet-38733	80	13	vision	vision	NOUN
fet-38733	80	14	,	,	PUNCT
fet-38733	80	15	and	and	CCONJ
fet-38733	80	16	mission	mission	NOUN
fet-38733	80	17	of	of	ADP
fet-38733	80	18	educational	educational	ADJ
fet-38733	80	19	establishments	establishment	NOUN
fet-38733	80	20	.	.	PUNCT
fet-38733	81	1	through	through	ADP
fet-38733	81	2	strategic	strategic	ADJ
fet-38733	81	3	communication	communication	NOUN
fet-38733	81	4	initiatives	initiative	NOUN
fet-38733	81	5	,	,	PUNCT
fet-38733	81	6	schools	school	NOUN
fet-38733	81	7	can	can	AUX
fet-38733	81	8	highlight	highlight	VERB
fet-38733	81	9	their	their	PRON
fet-38733	81	10	achievements	achievement	NOUN
fet-38733	81	11	,	,	PUNCT
fet-38733	81	12	provide	provide	VERB
fet-38733	81	13	stakeholders	stakeholder	NOUN
fet-38733	81	14	with	with	ADP
fet-38733	81	15	an	an	DET
fet-38733	81	16	explanation	explanation	NOUN
fet-38733	81	17	of	of	ADP
fet-38733	81	18	their	their	PRON
fet-38733	81	19	long	long	ADJ
fet-38733	81	20	-	-	PUNCT
fet-38733	81	21	term	term	NOUN
fet-38733	81	22	goals	goal	NOUN
fet-38733	81	23	,	,	PUNCT
fet-38733	81	24	and	and	CCONJ
fet-38733	81	25	share	share	VERB
fet-38733	81	26	their	their	PRON
fet-38733	81	27	educational	educational	ADJ
fet-38733	81	28	philosophies	philosophy	NOUN
fet-38733	81	29	(	(	PUNCT
fet-38733	81	30	crisol	crisol	PROPN
fet-38733	81	31	-	-	PUNCT
fet-38733	81	32	moya	moya	PROPN
fet-38733	81	33	et	et	PROPN
fet-38733	81	34	al	al	PROPN
fet-38733	81	35	.	.	PROPN
fet-38733	81	36	,	,	PUNCT
fet-38733	81	37	2022	2022	NUM
fet-38733	81	38	)	)	PUNCT
fet-38733	81	39	.	.	PUNCT
fet-38733	82	1	because	because	SCONJ
fet-38733	82	2	of	of	ADP
fet-38733	82	3	this	this	DET
fet-38733	82	4	clarity	clarity	NOUN
fet-38733	82	5	of	of	ADP
fet-38733	82	6	purpose	purpose	NOUN
fet-38733	82	7	,	,	PUNCT
fet-38733	82	8	the	the	DET
fet-38733	82	9	institutions	institution	NOUN
fet-38733	82	10	overarching	overarch	VERB
fet-38733	82	11	aims	aim	VERB
fet-38733	82	12	align	align	VERB
fet-38733	82	13	with	with	ADP
fet-38733	82	14	the	the	DET
fet-38733	82	15	expectations	expectation	NOUN
fet-38733	82	16	and	and	CCONJ
fet-38733	82	17	behaviours	behaviour	NOUN
fet-38733	82	18	of	of	ADP
fet-38733	82	19	its	its	PRON
fet-38733	82	20	stakeholders	stakeholder	NOUN
fet-38733	82	21	.	.	PUNCT
fet-38733	83	1	in	in	ADP
fet-38733	83	2	order	order	NOUN
fet-38733	83	3	to	to	PART
fet-38733	83	4	manage	manage	VERB
fet-38733	83	5	communication	communication	NOUN
fet-38733	83	6	during	during	ADP
fet-38733	83	7	a	a	DET
fet-38733	83	8	crisis	crisis	NOUN
fet-38733	83	9	or	or	CCONJ
fet-38733	83	10	issue	issue	NOUN
fet-38733	83	11	and	and	CCONJ
fet-38733	83	12	minimise	minimise	NOUN
fet-38733	83	13	damage	damage	NOUN
fet-38733	83	14	to	to	ADP
fet-38733	83	15	the	the	DET
fet-38733	83	16	schools	school	NOUN
fet-38733	83	17	reputation	reputation	NOUN
fet-38733	83	18	,	,	PUNCT
fet-38733	83	19	effective	effective	ADJ
fet-38733	83	20	public	public	ADJ
fet-38733	83	21	relations	relation	NOUN
fet-38733	83	22	are	be	AUX
fet-38733	83	23	essential	essential	ADJ
fet-38733	83	24	.	.	PUNCT
fet-38733	84	1	public	public	ADJ
fet-38733	84	2	relations	relation	NOUN
fet-38733	84	3	specialists	specialist	NOUN
fet-38733	84	4	can	can	AUX
fet-38733	84	5	develop	develop	VERB
fet-38733	84	6	crisis	crisis	NOUN
fet-38733	84	7	communication	communication	NOUN
fet-38733	84	8	plans	plan	NOUN
fet-38733	84	9	,	,	PUNCT
fet-38733	84	10	provide	provide	VERB
fet-38733	84	11	stakeholders	stakeholder	NOUN
fet-38733	84	12	with	with	ADP
fet-38733	84	13	timely	timely	ADJ
fet-38733	84	14	updates	update	NOUN
fet-38733	84	15	,	,	PUNCT
fet-38733	84	16	and	and	CCONJ
fet-38733	84	17	dispel	dispel	VERB
fet-38733	84	18	rumours	rumour	NOUN
fet-38733	84	19	or	or	CCONJ
fet-38733	84	20	inaccurate	inaccurate	ADJ
fet-38733	84	21	information	information	NOUN
fet-38733	84	22	in	in	ADP
fet-38733	84	23	order	order	NOUN
fet-38733	84	24	to	to	PART
fet-38733	84	25	maintain	maintain	VERB
fet-38733	84	26	stakeholders	stakeholder	NOUN
fet-38733	84	27	faith	faith	NOUN
fet-38733	84	28	and	and	CCONJ
fet-38733	84	29	confidence	confidence	NOUN
fet-38733	84	30	in	in	ADP
fet-38733	84	31	the	the	DET
fet-38733	84	32	institutions	institution	NOUN
fet-38733	84	33	leadership	leadership	NOUN
fet-38733	84	34	.	.	PUNCT
fet-38733	85	1	by	by	ADP
fet-38733	85	2	efficiently	efficiently	ADV
fet-38733	85	3	disseminating	disseminate	VERB
fet-38733	85	4	information	information	NOUN
fet-38733	85	5	and	and	CCONJ
fet-38733	85	6	improving	improve	VERB
fet-38733	85	7	communication	communication	NOUN
fet-38733	85	8	procedures	procedure	NOUN
fet-38733	85	9	,	,	PUNCT
fet-38733	85	10	school	school	NOUN
fet-38733	85	11	public	public	ADJ
fet-38733	85	12	relations	relation	NOUN
fet-38733	85	13	help	help	VERB
fet-38733	85	14	to	to	PART
fet-38733	85	15	enhance	enhance	VERB
fet-38733	85	16	administrative	administrative	ADJ
fet-38733	85	17	efficiency	efficiency	NOUN
fet-38733	85	18	.	.	PUNCT
fet-38733	86	1	stakeholders	stakeholder	NOUN
fet-38733	86	2	are	be	AUX
fet-38733	86	3	informed	inform	VERB
fet-38733	86	4	and	and	CCONJ
fet-38733	86	5	empowered	empower	VERB
fet-38733	86	6	to	to	PART
fet-38733	86	7	take	take	VERB
fet-38733	86	8	appropriate	appropriate	ADJ
fet-38733	86	9	action	action	NOUN
fet-38733	86	10	when	when	SCONJ
fet-38733	86	11	administrative	administrative	ADJ
fet-38733	86	12	rules	rule	NOUN
fet-38733	86	13	,	,	PUNCT
fet-38733	86	14	procedures	procedure	NOUN
fet-38733	86	15	,	,	PUNCT
fet-38733	86	16	and	and	CCONJ
fet-38733	86	17	decisions	decision	NOUN
fet-38733	86	18	are	be	AUX
fet-38733	86	19	communicated	communicate	VERB
fet-38733	86	20	clearly	clearly	ADV
fet-38733	86	21	and	and	CCONJ
fet-38733	86	22	consistently	consistently	ADV
fet-38733	86	23	.	.	PUNCT
fet-38733	87	1	this	this	DET
fet-38733	87	2	minimises	minimise	NOUN
fet-38733	87	3	misconceptions	misconception	NOUN
fet-38733	87	4	and	and	CCONJ
fet-38733	87	5	friction	friction	NOUN
fet-38733	87	6	.	.	PUNCT
fet-38733	88	1	public	public	ADJ
fet-38733	88	2	relations	relation	NOUN
fet-38733	88	3	campaigns	campaign	NOUN
fet-38733	88	4	by	by	ADP
fet-38733	88	5	schools	school	NOUN
fet-38733	88	6	can	can	AUX
fet-38733	88	7	also	also	ADV
fet-38733	88	8	be	be	AUX
fet-38733	88	9	used	use	VERB
fet-38733	88	10	as	as	ADP
fet-38733	88	11	a	a	DET
fet-38733	88	12	forum	forum	NOUN
fet-38733	88	13	to	to	PART
fet-38733	88	14	promote	promote	VERB
fet-38733	88	15	inclusion	inclusion	NOUN
fet-38733	88	16	and	and	CCONJ
fet-38733	88	17	equity	equity	NOUN
fet-38733	88	18	in	in	ADP
fet-38733	88	19	education	education	NOUN
fet-38733	88	20	.	.	PUNCT
fet-38733	89	1	schools	school	NOUN
fet-38733	89	2	may	may	AUX
fet-38733	89	3	create	create	VERB
fet-38733	89	4	a	a	DET
fet-38733	89	5	more	more	ADV
fet-38733	89	6	inclusive	inclusive	ADJ
fet-38733	89	7	and	and	CCONJ
fet-38733	89	8	inviting	invite	VERB
fet-38733	89	9	school	school	NOUN
fet-38733	89	10	environment	environment	NOUN
fet-38733	89	11	by	by	ADP
fet-38733	89	12	encouraging	encourage	VERB
fet-38733	89	13	a	a	DET
fet-38733	89	14	culture	culture	NOUN
fet-38733	89	15	of	of	ADP
fet-38733	89	16	respect	respect	NOUN
fet-38733	89	17	,	,	PUNCT
fet-38733	89	18	understanding	understanding	NOUN
fet-38733	89	19	,	,	PUNCT
fet-38733	89	20	and	and	CCONJ
fet-38733	89	21	acceptance	acceptance	NOUN
fet-38733	89	22	among	among	ADP
fet-38733	89	23	stakeholders	stakeholder	NOUN
fet-38733	89	24	through	through	ADP
fet-38733	89	25	communication	communication	NOUN
fet-38733	89	26	channels	channel	NOUN
fet-38733	89	27	that	that	PRON
fet-38733	89	28	support	support	VERB
fet-38733	89	29	diversity	diversity	NOUN
fet-38733	89	30	,	,	PUNCT
fet-38733	89	31	equality	equality	NOUN
fet-38733	89	32	,	,	PUNCT
fet-38733	89	33	and	and	CCONJ
fet-38733	89	34	inclusion	inclusion	NOUN
fet-38733	89	35	programmes	programme	NOUN
fet-38733	89	36	(	(	PUNCT
fet-38733	89	37	crisol	crisol	PROPN
fet-38733	89	38	-	-	PUNCT
fet-38733	89	39	moya	moya	PROPN
fet-38733	89	40	et	et	PROPN
fet-38733	89	41	al	al	PROPN
fet-38733	89	42	.	.	PROPN
fet-38733	89	43	,	,	PUNCT
fet-38733	89	44	2022	2022	NUM
fet-38733	89	45	)	)	PUNCT
fet-38733	89	46	.	.	PUNCT
fet-38733	90	1	in	in	ADP
fet-38733	90	2	order	order	NOUN
fet-38733	90	3	to	to	PART
fet-38733	90	4	improve	improve	VERB
fet-38733	90	5	administrative	administrative	ADJ
fet-38733	90	6	procedures	procedure	NOUN
fet-38733	90	7	and	and	CCONJ
fet-38733	90	8	communication	communication	NOUN
fet-38733	90	9	in	in	ADP
fet-38733	90	10	educational	educational	ADJ
fet-38733	90	11	institutions	institution	NOUN
fet-38733	90	12	,	,	PUNCT
fet-38733	90	13	school	school	NOUN
fet-38733	90	14	public	public	ADJ
fet-38733	90	15	relations	relation	NOUN
fet-38733	90	16	are	be	AUX
fet-38733	90	17	essential	essential	ADJ
fet-38733	90	18	.	.	PUNCT
fet-38733	91	1	through	through	ADP
fet-38733	91	2	the	the	DET
fet-38733	91	3	prioritisation	prioritisation	NOUN
fet-38733	91	4	of	of	ADP
fet-38733	91	5	openness	openness	NOUN
fet-38733	91	6	,	,	PUNCT
fet-38733	91	7	stakeholder	stakeholder	NOUN
fet-38733	91	8	involvement	involvement	NOUN
fet-38733	91	9	,	,	PUNCT
fet-38733	91	10	and	and	CCONJ
fet-38733	91	11	strategic	strategic	ADJ
fet-38733	91	12	communication	communication	NOUN
fet-38733	91	13	activities	activity	NOUN
fet-38733	91	14	,	,	PUNCT
fet-38733	91	15	educational	educational	ADJ
fet-38733	91	16	institutions	institution	NOUN
fet-38733	91	17	can	can	AUX
fet-38733	91	18	foster	foster	VERB
fet-38733	91	19	collaboration	collaboration	NOUN
fet-38733	91	20	,	,	PUNCT
fet-38733	91	21	foster	foster	ADJ
fet-38733	91	22	trust	trust	NOUN
fet-38733	91	23	,	,	PUNCT
fet-38733	91	24	and	and	CCONJ
fet-38733	91	25	effectively	effectively	ADV
fet-38733	91	26	accomplish	accomplish	VERB
fet-38733	91	27	their	their	PRON
fet-38733	91	28	organizational	organizational	ADJ
fet-38733	91	29	goals	goal	NOUN
fet-38733	91	30	.	.	PUNCT
fet-38733	92	1	5.1	5.1	NUM
fet-38733	92	2	key	key	ADJ
fet-38733	92	3	principles	principle	NOUN
fet-38733	92	4	and	and	CCONJ
fet-38733	92	5	strategies	strategy	NOUN
fet-38733	92	6	the	the	DET
fet-38733	92	7	following	follow	VERB
fet-38733	92	8	are	be	AUX
fet-38733	92	9	some	some	DET
fet-38733	92	10	key	key	ADJ
fet-38733	92	11	principles	principle	NOUN
fet-38733	92	12	and	and	CCONJ
fet-38733	92	13	strategies	strategy	NOUN
fet-38733	92	14	of	of	ADP
fet-38733	92	15	school	school	NOUN
fet-38733	92	16	public	public	ADJ
fet-38733	92	17	relations	relation	NOUN
fet-38733	92	18	.	.	PUNCT
fet-38733	93	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	93	2	frontiers	frontier	NOUN
fet-38733	93	3	in	in	ADP
fet-38733	93	4	education	education	NOUN
fet-38733	93	5	technology	technology	NOUN
fet-38733	93	6	vol	vol	NOUN
fet-38733	93	7	.	.	PROPN
fet-38733	93	8	7	7	NUM
fet-38733	93	9	,	,	PUNCT
fet-38733	93	10	no	no	INTJ
fet-38733	93	11	.	.	NOUN
fet-38733	93	12	2	2	NUM
fet-38733	93	13	,	,	PUNCT
fet-38733	93	14	2024	2024	NUM
fet-38733	93	15	30	30	NUM
fet-38733	93	16	published	publish	VERB
fet-38733	93	17	by	by	ADP
fet-38733	93	18	scholink	scholink	PROPN
fet-38733	93	19	inc	inc	PROPN
fet-38733	93	20	.	.	PROPN
fet-38733	93	21	5.1.1	5.1.1	NUM
fet-38733	93	22	transparency	transparency	NOUN
fet-38733	93	23	and	and	CCONJ
fet-38733	93	24	openness	openness	NOUN
fet-38733	93	25	transparency	transparency	NOUN
fet-38733	93	26	and	and	CCONJ
fet-38733	93	27	openness	openness	NOUN
fet-38733	93	28	are	be	AUX
fet-38733	93	29	fundamental	fundamental	ADJ
fet-38733	93	30	principles	principle	NOUN
fet-38733	93	31	of	of	ADP
fet-38733	93	32	effective	effective	ADJ
fet-38733	93	33	school	school	NOUN
fet-38733	93	34	public	public	ADJ
fet-38733	93	35	relations	relation	NOUN
fet-38733	93	36	.	.	PUNCT
fet-38733	94	1	transparency	transparency	NOUN
fet-38733	94	2	entails	entail	VERB
fet-38733	94	3	the	the	DET
fet-38733	94	4	clear	clear	ADJ
fet-38733	94	5	and	and	CCONJ
fet-38733	94	6	honest	honest	ADJ
fet-38733	94	7	communication	communication	NOUN
fet-38733	94	8	of	of	ADP
fet-38733	94	9	information	information	NOUN
fet-38733	94	10	,	,	PUNCT
fet-38733	94	11	decisions	decision	NOUN
fet-38733	94	12	,	,	PUNCT
fet-38733	94	13	and	and	CCONJ
fet-38733	94	14	processes	process	NOUN
fet-38733	94	15	to	to	ADP
fet-38733	94	16	stakeholders	stakeholder	NOUN
fet-38733	94	17	,	,	PUNCT
fet-38733	94	18	fostering	foster	VERB
fet-38733	94	19	trust	trust	NOUN
fet-38733	94	20	and	and	CCONJ
fet-38733	94	21	credibility	credibility	NOUN
fet-38733	94	22	(	(	PUNCT
fet-38733	94	23	schnackenberg	schnackenberg	PROPN
fet-38733	94	24	et	et	PROPN
fet-38733	94	25	al	al	PROPN
fet-38733	94	26	.	.	PROPN
fet-38733	94	27	,	,	PUNCT
fet-38733	94	28	2016	2016	NUM
fet-38733	94	29	)	)	PUNCT
fet-38733	94	30	.	.	PUNCT
fet-38733	95	1	encouraging	encourage	VERB
fet-38733	95	2	stakeholders	stakeholder	NOUN
fet-38733	95	3	to	to	PART
fet-38733	95	4	obtain	obtain	VERB
fet-38733	95	5	information	information	NOUN
fet-38733	95	6	,	,	PUNCT
fet-38733	95	7	offer	offer	VERB
fet-38733	95	8	input	input	NOUN
fet-38733	95	9	,	,	PUNCT
fet-38733	95	10	and	and	CCONJ
fet-38733	95	11	take	take	VERB
fet-38733	95	12	part	part	NOUN
fet-38733	95	13	in	in	ADP
fet-38733	95	14	decision	decision	NOUN
fet-38733	95	15	-	-	PUNCT
fet-38733	95	16	making	make	VERB
fet-38733	95	17	procedures	procedure	NOUN
fet-38733	95	18	is	be	AUX
fet-38733	95	19	a	a	DET
fet-38733	95	20	key	key	ADJ
fet-38733	95	21	component	component	NOUN
fet-38733	95	22	of	of	ADP
fet-38733	95	23	transparency	transparency	NOUN
fet-38733	95	24	(	(	PUNCT
fet-38733	95	25	parris	parris	PROPN
fet-38733	95	26	et	et	PROPN
fet-38733	95	27	al	al	PROPN
fet-38733	95	28	.	.	PROPN
fet-38733	95	29	,	,	PUNCT
fet-38733	95	30	2016	2016	NUM
fet-38733	95	31	)	)	PUNCT
fet-38733	95	32	.	.	PUNCT
fet-38733	96	1	school	school	NOUN
fet-38733	96	2	public	public	ADJ
fet-38733	96	3	relations	relation	NOUN
fet-38733	96	4	professionals	professional	NOUN
fet-38733	96	5	should	should	AUX
fet-38733	96	6	encourage	encourage	VERB
fet-38733	96	7	dialogue	dialogue	NOUN
fet-38733	96	8	,	,	PUNCT
fet-38733	96	9	foster	foster	ADJ
fet-38733	96	10	accessibility	accessibility	NOUN
fet-38733	96	11	,	,	PUNCT
fet-38733	96	12	and	and	CCONJ
fet-38733	96	13	communicate	communicate	VERB
fet-38733	96	14	pro	pro	ADJ
fet-38733	96	15	-	-	ADJ
fet-38733	96	16	actively	actively	ADV
fet-38733	96	17	to	to	PART
fet-38733	96	18	foster	foster	VERB
fet-38733	96	19	transparency	transparency	NOUN
fet-38733	96	20	and	and	CCONJ
fet-38733	96	21	openness	openness	NOUN
fet-38733	96	22	.	.	PUNCT
fet-38733	97	1	acknowledge	acknowledge	VERB
fet-38733	97	2	your	your	PRON
fet-38733	97	3	errors	error	NOUN
fet-38733	97	4	,	,	PUNCT
fet-38733	97	5	stakeholder	stakeholder	NOUN
fet-38733	97	6	engagement	engagement	NOUN
fet-38733	97	7	and	and	CCONJ
fet-38733	97	8	relationship	relationship	NOUN
fet-38733	97	9	building	building	NOUN
fet-38733	97	10	.	.	PUNCT
fet-38733	98	1	developing	develop	VERB
fet-38733	98	2	a	a	DET
fet-38733	98	3	rapport	rapport	NOUN
fet-38733	98	4	with	with	ADP
fet-38733	98	5	stakeholders	stakeholder	NOUN
fet-38733	98	6	is	be	AUX
fet-38733	98	7	essential	essential	ADJ
fet-38733	98	8	to	to	PART
fet-38733	98	9	encouraging	encourage	VERB
fet-38733	98	10	a	a	DET
fet-38733	98	11	sense	sense	NOUN
fet-38733	98	12	of	of	ADP
fet-38733	98	13	cooperation	cooperation	NOUN
fet-38733	98	14	,	,	PUNCT
fet-38733	98	15	trust	trust	NOUN
fet-38733	98	16	,	,	PUNCT
fet-38733	98	17	and	and	CCONJ
fet-38733	98	18	belonging	belong	VERB
fet-38733	98	19	in	in	ADP
fet-38733	98	20	the	the	DET
fet-38733	98	21	learning	learning	NOUN
fet-38733	98	22	environment	environment	NOUN
fet-38733	98	23	.	.	PUNCT
fet-38733	99	1	effective	effective	ADJ
fet-38733	99	2	engagement	engagement	NOUN
fet-38733	99	3	requires	require	VERB
fet-38733	99	4	understanding	understand	VERB
fet-38733	99	5	stakeholders	stakeholder	NOUN
fet-38733	99	6	requirements	requirement	NOUN
fet-38733	99	7	,	,	PUNCT
fet-38733	99	8	soliciting	solicit	VERB
fet-38733	99	9	their	their	PRON
fet-38733	99	10	feedback	feedback	NOUN
fet-38733	99	11	,	,	PUNCT
fet-38733	99	12	and	and	CCONJ
fet-38733	99	13	involving	involve	VERB
fet-38733	99	14	them	they	PRON
fet-38733	99	15	in	in	ADP
fet-38733	99	16	decision	decision	NOUN
fet-38733	99	17	-	-	PUNCT
fet-38733	99	18	making	make	VERB
fet-38733	99	19	processes	process	NOUN
fet-38733	99	20	.	.	PUNCT
fet-38733	100	1	in	in	ADP
fet-38733	100	2	order	order	NOUN
fet-38733	100	3	to	to	PART
fet-38733	100	4	promote	promote	VERB
fet-38733	100	5	stakeholder	stakeholder	NOUN
fet-38733	100	6	involvement	involvement	NOUN
fet-38733	100	7	and	and	CCONJ
fet-38733	100	8	relationship	relationship	NOUN
fet-38733	100	9	building	building	NOUN
fet-38733	100	10	,	,	PUNCT
fet-38733	100	11	school	school	NOUN
fet-38733	100	12	public	public	ADJ
fet-38733	100	13	relations	relation	NOUN
fet-38733	100	14	practitioners	practitioner	NOUN
fet-38733	100	15	can	can	AUX
fet-38733	100	16	assess	assess	VERB
fet-38733	100	17	stakeholder	stakeholder	NOUN
fet-38733	100	18	needs	need	NOUN
fet-38733	100	19	,	,	PUNCT
fet-38733	100	20	customise	customise	VERB
fet-38733	100	21	communication	communication	NOUN
fet-38733	100	22	,	,	PUNCT
fet-38733	100	23	form	form	NOUN
fet-38733	100	24	partnerships	partnership	NOUN
fet-38733	100	25	,	,	PUNCT
fet-38733	100	26	acknowledge	acknowledge	VERB
fet-38733	100	27	contributions	contribution	NOUN
fet-38733	100	28	,	,	PUNCT
fet-38733	100	29	and	and	CCONJ
fet-38733	100	30	more	more	ADJ
fet-38733	100	31	.	.	PUNCT
fet-38733	101	1	5.1.2	5.1.2	NUM
fet-38733	101	2	crisis	crisis	NOUN
fet-38733	101	3	management	management	NOUN
fet-38733	101	4	and	and	CCONJ
fet-38733	101	5	reputation	reputation	NOUN
fet-38733	101	6	enhancement	enhancement	NOUN
fet-38733	101	7	critical	critical	ADJ
fet-38733	101	8	components	component	NOUN
fet-38733	101	9	of	of	ADP
fet-38733	101	10	school	school	NOUN
fet-38733	101	11	public	public	ADJ
fet-38733	101	12	relations	relation	NOUN
fet-38733	101	13	are	be	AUX
fet-38733	101	14	crisis	crisis	NOUN
fet-38733	101	15	management	management	NOUN
fet-38733	101	16	and	and	CCONJ
fet-38733	101	17	reputation	reputation	NOUN
fet-38733	101	18	building	building	NOUN
fet-38733	101	19	,	,	PUNCT
fet-38733	101	20	especially	especially	ADV
fet-38733	101	21	during	during	ADP
fet-38733	101	22	difficult	difficult	ADJ
fet-38733	101	23	or	or	CCONJ
fet-38733	101	24	unfavourable	unfavourable	ADJ
fet-38733	101	25	periods	period	NOUN
fet-38733	101	26	.	.	PUNCT
fet-38733	102	1	to	to	PART
fet-38733	102	2	manage	manage	VERB
fet-38733	102	3	crises	crisis	NOUN
fet-38733	102	4	and	and	CCONJ
fet-38733	102	5	enhance	enhance	VERB
fet-38733	102	6	reputation	reputation	NOUN
fet-38733	102	7	,	,	PUNCT
fet-38733	102	8	school	school	NOUN
fet-38733	102	9	public	public	ADJ
fet-38733	102	10	relations	relation	NOUN
fet-38733	102	11	professionals	professional	NOUN
fet-38733	102	12	can	can	AUX
fet-38733	102	13	develop	develop	VERB
fet-38733	102	14	crisis	crisis	NOUN
fet-38733	102	15	communication	communication	NOUN
fet-38733	102	16	;	;	PUNCT
fet-38733	102	17	monitor	monitor	VERB
fet-38733	102	18	and	and	CCONJ
fet-38733	102	19	anticipate	anticipate	VERB
fet-38733	102	20	issues	issue	NOUN
fet-38733	102	21	;	;	PUNCT
fet-38733	102	22	respond	respond	VERB
fet-38733	102	23	promptly	promptly	ADV
fet-38733	102	24	and	and	CCONJ
fet-38733	102	25	transparently	transparently	ADV
fet-38733	102	26	;	;	PUNCT
fet-38733	102	27	and	and	CCONJ
fet-38733	102	28	rebuild	rebuild	VERB
fet-38733	102	29	trust	trust	NOUN
fet-38733	102	30	.	.	PUNCT
fet-38733	103	1	6	6	NUM
fet-38733	103	2	.	.	X
fet-38733	103	3	examination	examination	NOUN
fet-38733	103	4	of	of	ADP
fet-38733	103	5	successful	successful	ADJ
fet-38733	103	6	school	school	NOUN
fet-38733	103	7	public	public	ADJ
fet-38733	103	8	relations	relation	NOUN
fet-38733	103	9	initiatives	initiative	NOUN
fet-38733	103	10	effective	effective	ADJ
fet-38733	103	11	communication	communication	NOUN
fet-38733	103	12	tactics	tactic	NOUN
fet-38733	103	13	,	,	PUNCT
fet-38733	103	14	stakeholder	stakeholder	NOUN
fet-38733	103	15	engagement	engagement	NOUN
fet-38733	103	16	,	,	PUNCT
fet-38733	103	17	and	and	CCONJ
fet-38733	103	18	reputation	reputation	NOUN
fet-38733	103	19	management	management	NOUN
fet-38733	103	20	in	in	ADP
fet-38733	103	21	educational	educational	ADJ
fet-38733	103	22	institutions	institution	NOUN
fet-38733	103	23	are	be	AUX
fet-38733	103	24	all	all	PRON
fet-38733	103	25	exemplified	exemplify	VERB
fet-38733	103	26	by	by	ADP
fet-38733	103	27	successful	successful	ADJ
fet-38733	103	28	school	school	NOUN
fet-38733	103	29	pr	pr	NOUN
fet-38733	103	30	campaigns	campaign	NOUN
fet-38733	103	31	(	(	PUNCT
fet-38733	103	32	shvardak	shvardak	NOUN
fet-38733	103	33	.	.	PUNCT
fet-38733	103	34	,	,	PUNCT
fet-38733	103	35	2022	2022	NUM
fet-38733	103	36	)	)	PUNCT
fet-38733	103	37	.	.	PUNCT
fet-38733	104	1	a	a	DET
fet-38733	104	2	variety	variety	NOUN
fet-38733	104	3	of	of	ADP
fet-38733	104	4	tactics	tactic	NOUN
fet-38733	104	5	are	be	AUX
fet-38733	104	6	used	use	VERB
fet-38733	104	7	in	in	ADP
fet-38733	104	8	successful	successful	ADJ
fet-38733	104	9	school	school	NOUN
fet-38733	104	10	public	public	ADJ
fet-38733	104	11	relations	relation	NOUN
fet-38733	104	12	activities	activity	NOUN
fet-38733	104	13	,	,	PUNCT
fet-38733	104	14	such	such	ADJ
fet-38733	104	15	as	as	ADP
fet-38733	104	16	extensive	extensive	ADJ
fet-38733	104	17	communication	communication	NOUN
fet-38733	104	18	plans	plan	NOUN
fet-38733	104	19	,	,	PUNCT
fet-38733	104	20	captivating	captivate	VERB
fet-38733	104	21	social	social	ADJ
fet-38733	104	22	media	medium	NOUN
fet-38733	104	23	campaigns	campaign	NOUN
fet-38733	104	24	,	,	PUNCT
fet-38733	104	25	open	open	ADJ
fet-38733	104	26	crisis	crisis	NOUN
fet-38733	104	27	communication	communication	NOUN
fet-38733	104	28	,	,	PUNCT
fet-38733	104	29	cooperative	cooperative	ADJ
fet-38733	104	30	community	community	NOUN
fet-38733	104	31	alliances	alliance	NOUN
fet-38733	104	32	,	,	PUNCT
fet-38733	104	33	student	student	NOUN
fet-38733	104	34	-	-	PUNCT
fet-38733	104	35	driven	drive	VERB
fet-38733	104	36	projects	project	NOUN
fet-38733	104	37	,	,	PUNCT
fet-38733	104	38	and	and	CCONJ
fet-38733	104	39	alumni	alumnus	NOUN
fet-38733	104	40	involvement	involvement	NOUN
fet-38733	104	41	.	.	PUNCT
fet-38733	105	1	educational	educational	ADJ
fet-38733	105	2	institutions	institution	NOUN
fet-38733	105	3	can	can	AUX
fet-38733	105	4	improve	improve	VERB
fet-38733	105	5	their	their	PRON
fet-38733	105	6	own	own	ADJ
fet-38733	105	7	public	public	ADJ
fet-38733	105	8	relations	relation	NOUN
fet-38733	105	9	efforts	effort	NOUN
fet-38733	105	10	,	,	PUNCT
fet-38733	105	11	fortify	fortify	VERB
fet-38733	105	12	stakeholder	stakeholder	NOUN
fet-38733	105	13	connections	connection	NOUN
fet-38733	105	14	,	,	PUNCT
fet-38733	105	15	and	and	CCONJ
fet-38733	105	16	accomplish	accomplish	VERB
fet-38733	105	17	their	their	PRON
fet-38733	105	18	strategic	strategic	ADJ
fet-38733	105	19	objectives	objective	NOUN
fet-38733	105	20	by	by	ADP
fet-38733	105	21	looking	look	VERB
fet-38733	105	22	at	at	ADP
fet-38733	105	23	these	these	DET
fet-38733	105	24	programmes	programme	NOUN
fet-38733	105	25	and	and	CCONJ
fet-38733	105	26	discovering	discover	VERB
fet-38733	105	27	best	good	ADJ
fet-38733	105	28	practices	practice	NOUN
fet-38733	105	29	.	.	PUNCT
fet-38733	106	1	7	7	X
fet-38733	106	2	.	.	X
fet-38733	106	3	analysis	analysis	NOUN
fet-38733	106	4	of	of	ADP
fet-38733	106	5	best	good	ADJ
fet-38733	106	6	practices	practice	NOUN
fet-38733	106	7	in	in	ADP
fet-38733	106	8	school	school	NOUN
fet-38733	106	9	communication	communication	NOUN
fet-38733	106	10	and	and	CCONJ
fet-38733	106	11	administration	administration	NOUN
fet-38733	106	12	the	the	DET
fet-38733	106	13	prosperity	prosperity	NOUN
fet-38733	106	14	of	of	ADP
fet-38733	106	15	educational	educational	ADJ
fet-38733	106	16	institutions	institution	NOUN
fet-38733	106	17	depends	depend	VERB
fet-38733	106	18	on	on	ADP
fet-38733	106	19	efficient	efficient	ADJ
fet-38733	106	20	administration	administration	NOUN
fet-38733	106	21	and	and	CCONJ
fet-38733	106	22	communication	communication	NOUN
fet-38733	106	23	,	,	PUNCT
fet-38733	106	24	which	which	PRON
fet-38733	106	25	promote	promote	VERB
fet-38733	106	26	cooperation	cooperation	NOUN
fet-38733	106	27	,	,	PUNCT
fet-38733	106	28	openness	openness	NOUN
fet-38733	106	29	,	,	PUNCT
fet-38733	106	30	and	and	CCONJ
fet-38733	106	31	confidence	confidence	NOUN
fet-38733	106	32	among	among	ADP
fet-38733	106	33	stakeholders	stakeholder	NOUN
fet-38733	106	34	(	(	PUNCT
fet-38733	106	35	plewa	plewa	INTJ
fet-38733	106	36	et	et	PROPN
fet-38733	106	37	al	al	PROPN
fet-38733	106	38	.	.	PROPN
fet-38733	106	39	,	,	PUNCT
fet-38733	106	40	2015	2015	NUM
fet-38733	106	41	)	)	PUNCT
fet-38733	106	42	.	.	PUNCT
fet-38733	107	1	through	through	ADP
fet-38733	107	2	an	an	DET
fet-38733	107	3	analysis	analysis	NOUN
fet-38733	107	4	of	of	ADP
fet-38733	107	5	optimal	optimal	ADJ
fet-38733	107	6	practices	practice	NOUN
fet-38733	107	7	in	in	ADP
fet-38733	107	8	school	school	NOUN
fet-38733	107	9	communication	communication	NOUN
fet-38733	107	10	and	and	CCONJ
fet-38733	107	11	administration	administration	NOUN
fet-38733	107	12	,	,	PUNCT
fet-38733	107	13	educational	educational	ADJ
fet-38733	107	14	leaders	leader	NOUN
fet-38733	107	15	can	can	AUX
fet-38733	107	16	discern	discern	VERB
fet-38733	107	17	tactics	tactic	NOUN
fet-38733	107	18	and	and	CCONJ
fet-38733	107	19	methods	method	NOUN
fet-38733	107	20	to	to	PART
fet-38733	107	21	streamline	streamline	VERB
fet-38733	107	22	their	their	PRON
fet-38733	107	23	operations	operation	NOUN
fet-38733	107	24	and	and	CCONJ
fet-38733	107	25	accomplish	accomplish	VERB
fet-38733	107	26	their	their	PRON
fet-38733	107	27	objectives	objective	NOUN
fet-38733	107	28	.	.	PUNCT
fet-38733	108	1	establishing	establish	VERB
fet-38733	108	2	clear	clear	ADJ
fet-38733	108	3	communication	communication	NOUN
fet-38733	108	4	channels	channel	NOUN
fet-38733	108	5	,	,	PUNCT
fet-38733	108	6	adapting	adapt	VERB
fet-38733	108	7	communications	communication	NOUN
fet-38733	108	8	to	to	ADP
fet-38733	108	9	various	various	ADJ
fet-38733	108	10	audiences	audience	NOUN
fet-38733	108	11	,	,	PUNCT
fet-38733	108	12	emphasising	emphasise	VERB
fet-38733	108	13	transparency	transparency	NOUN
fet-38733	108	14	and	and	CCONJ
fet-38733	108	15	openness	openness	NOUN
fet-38733	108	16	,	,	PUNCT
fet-38733	108	17	encouraging	encourage	VERB
fet-38733	108	18	two	two	NUM
fet-38733	108	19	-	-	PUNCT
fet-38733	108	20	way	way	NOUN
fet-38733	108	21	communication	communication	NOUN
fet-38733	108	22	,	,	PUNCT
fet-38733	108	23	investing	invest	VERB
fet-38733	108	24	in	in	ADP
fet-38733	108	25	professional	professional	ADJ
fet-38733	108	26	development	development	NOUN
fet-38733	108	27	,	,	PUNCT
fet-38733	108	28	embracing	embrace	VERB
fet-38733	108	29	technology	technology	NOUN
fet-38733	108	30	,	,	PUNCT
fet-38733	108	31	and	and	CCONJ
fet-38733	108	32	fostering	foster	VERB
fet-38733	108	33	a	a	DET
fet-38733	108	34	positive	positive	ADJ
fet-38733	108	35	organisational	organisational	ADJ
fet-38733	108	36	culture	culture	NOUN
fet-38733	108	37	are	be	AUX
fet-38733	108	38	all	all	PRON
fet-38733	108	39	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	ADJ
fet-38733	108	40	frontiers	frontier	NOUN
fet-38733	108	41	in	in	ADP
fet-38733	108	42	education	education	NOUN
fet-38733	108	43	technology	technology	NOUN
fet-38733	108	44	vol	vol	NOUN
fet-38733	108	45	.	.	PROPN
fet-38733	109	1	7	7	NUM
fet-38733	109	2	,	,	PUNCT
fet-38733	109	3	no	no	INTJ
fet-38733	109	4	.	.	NOUN
fet-38733	109	5	2	2	NUM
fet-38733	109	6	,	,	PUNCT
fet-38733	109	7	2024	2024	NUM
fet-38733	109	8	31	31	NUM
fet-38733	109	9	published	publish	VERB
fet-38733	109	10	by	by	ADP
fet-38733	109	11	scholink	scholink	PROPN
fet-38733	109	12	inc	inc	PROPN
fet-38733	109	13	.	.	PROPN
fet-38733	109	14	key	key	ADJ
fet-38733	109	15	components	component	NOUN
fet-38733	109	16	of	of	ADP
fet-38733	109	17	best	good	ADJ
fet-38733	109	18	practices	practice	NOUN
fet-38733	109	19	in	in	ADP
fet-38733	109	20	school	school	NOUN
fet-38733	109	21	administration	administration	NOUN
fet-38733	109	22	and	and	CCONJ
fet-38733	109	23	communication	communication	NOUN
fet-38733	109	24	.	.	PUNCT
fet-38733	110	1	educational	educational	ADJ
fet-38733	110	2	institutions	institution	NOUN
fet-38733	110	3	can	can	AUX
fet-38733	110	4	improve	improve	VERB
fet-38733	110	5	stakeholder	stakeholder	NOUN
fet-38733	110	6	relationships	relationship	NOUN
fet-38733	110	7	,	,	PUNCT
fet-38733	110	8	improve	improve	VERB
fet-38733	110	9	communication	communication	NOUN
fet-38733	110	10	efficacy	efficacy	NOUN
fet-38733	110	11	,	,	PUNCT
fet-38733	110	12	and	and	CCONJ
fet-38733	110	13	more	more	ADV
fet-38733	110	14	successfully	successfully	ADV
fet-38733	110	15	accomplish	accomplish	VERB
fet-38733	110	16	their	their	PRON
fet-38733	110	17	mission	mission	NOUN
fet-38733	110	18	and	and	CCONJ
fet-38733	110	19	goals	goal	NOUN
fet-38733	110	20	by	by	ADP
fet-38733	110	21	putting	put	VERB
fet-38733	110	22	these	these	DET
fet-38733	110	23	best	good	ADJ
fet-38733	110	24	practices	practice	NOUN
fet-38733	110	25	into	into	ADP
fet-38733	110	26	practice	practice	NOUN
fet-38733	110	27	.	.	PUNCT
fet-38733	111	1	8	8	X
fet-38733	111	2	.	.	X
fet-38733	111	3	challenges	challenge	NOUN
fet-38733	111	4	in	in	ADP
fet-38733	111	5	implementing	implement	VERB
fet-38733	111	6	effective	effective	ADJ
fet-38733	111	7	school	school	NOUN
fet-38733	111	8	public	public	ADJ
fet-38733	111	9	relations	relation	NOUN
fet-38733	111	10	effective	effective	ADJ
fet-38733	111	11	school	school	NOUN
fet-38733	111	12	pr	pr	NOUN
fet-38733	111	13	campaigns	campaign	NOUN
fet-38733	111	14	can	can	AUX
fet-38733	111	15	be	be	AUX
fet-38733	111	16	difficult	difficult	ADJ
fet-38733	111	17	to	to	PART
fet-38733	111	18	undertake	undertake	VERB
fet-38733	111	19	for	for	ADP
fet-38733	111	20	a	a	DET
fet-38733	111	21	variety	variety	NOUN
fet-38733	111	22	of	of	ADP
fet-38733	111	23	reasons	reason	NOUN
fet-38733	111	24	,	,	PUNCT
fet-38733	111	25	from	from	ADP
fet-38733	111	26	communication	communication	NOUN
fet-38733	111	27	problems	problem	NOUN
fet-38733	111	28	to	to	ADP
fet-38733	111	29	a	a	DET
fet-38733	111	30	lack	lack	NOUN
fet-38733	111	31	of	of	ADP
fet-38733	111	32	resources	resource	NOUN
fet-38733	111	33	(	(	PUNCT
fet-38733	111	34	ms	ms	NOUN
fet-38733	111	35	,	,	PUNCT
fet-38733	111	36	l	l	NOUN
fet-38733	111	37	,	,	PUNCT
fet-38733	111	38	2021	2021	NUM
fet-38733	111	39	)	)	PUNCT
fet-38733	111	40	.	.	PUNCT
fet-38733	112	1	for	for	SCONJ
fet-38733	112	2	educational	educational	ADJ
fet-38733	112	3	institutions	institution	NOUN
fet-38733	112	4	to	to	PART
fet-38733	112	5	uphold	uphold	VERB
fet-38733	112	6	good	good	ADJ
fet-38733	112	7	ties	tie	NOUN
fet-38733	112	8	with	with	ADP
fet-38733	112	9	stakeholders	stakeholder	NOUN
fet-38733	112	10	,	,	PUNCT
fet-38733	112	11	encourage	encourage	VERB
fet-38733	112	12	transparency	transparency	NOUN
fet-38733	112	13	,	,	PUNCT
fet-38733	112	14	and	and	CCONJ
fet-38733	112	15	improve	improve	VERB
fet-38733	112	16	their	their	PRON
fet-38733	112	17	reputation	reputation	NOUN
fet-38733	112	18	,	,	PUNCT
fet-38733	112	19	they	they	PRON
fet-38733	112	20	must	must	AUX
fet-38733	112	21	address	address	VERB
fet-38733	112	22	these	these	DET
fet-38733	112	23	issues	issue	NOUN
fet-38733	112	24	.	.	PUNCT
fet-38733	113	1	typical	typical	ADJ
fet-38733	113	2	difficulties	difficulty	NOUN
fet-38733	113	3	include	include	VERB
fet-38733	113	4	the	the	DET
fet-38733	113	5	following	follow	VERB
fet-38733	113	6	:	:	PUNCT
fet-38733	113	7	1	1	NUM
fet-38733	113	8	)	)	PUNCT
fet-38733	113	9	.	.	PUNCT
fet-38733	114	1	it	it	PRON
fet-38733	114	2	can	can	AUX
fet-38733	114	3	be	be	AUX
fet-38733	114	4	difficult	difficult	ADJ
fet-38733	114	5	to	to	PART
fet-38733	114	6	commit	commit	VERB
fet-38733	114	7	enough	enough	ADJ
fet-38733	114	8	time	time	NOUN
fet-38733	114	9	and	and	CCONJ
fet-38733	114	10	funds	fund	NOUN
fet-38733	114	11	to	to	ADP
fet-38733	114	12	public	public	ADJ
fet-38733	114	13	relations	relation	NOUN
fet-38733	114	14	campaigns	campaign	NOUN
fet-38733	114	15	because	because	SCONJ
fet-38733	114	16	many	many	ADJ
fet-38733	114	17	schools	school	NOUN
fet-38733	114	18	have	have	VERB
fet-38733	114	19	tight	tight	ADJ
fet-38733	114	20	budgets	budget	NOUN
fet-38733	114	21	and	and	CCONJ
fet-38733	114	22	staffing	staffing	NOUN
fet-38733	114	23	levels	level	NOUN
fet-38733	114	24	.	.	PUNCT
fet-38733	115	1	insufficient	insufficient	ADJ
fet-38733	115	2	resources	resource	NOUN
fet-38733	115	3	can	can	AUX
fet-38733	115	4	impede	impede	VERB
fet-38733	115	5	the	the	DET
fet-38733	115	6	creation	creation	NOUN
fet-38733	115	7	of	of	ADP
fet-38733	115	8	all	all	ADV
fet-38733	115	9	-	-	PUNCT
fet-38733	115	10	encompassing	encompass	VERB
fet-38733	115	11	communication	communication	NOUN
fet-38733	115	12	strategies	strategy	NOUN
fet-38733	115	13	,	,	PUNCT
fet-38733	115	14	the	the	DET
fet-38733	115	15	execution	execution	NOUN
fet-38733	115	16	of	of	ADP
fet-38733	115	17	proactive	proactive	ADJ
fet-38733	115	18	outreach	outreach	NOUN
fet-38733	115	19	tactics	tactic	NOUN
fet-38733	115	20	,	,	PUNCT
fet-38733	115	21	and	and	CCONJ
fet-38733	115	22	the	the	DET
fet-38733	115	23	building	building	NOUN
fet-38733	115	24	of	of	ADP
fet-38733	115	25	robust	robust	ADJ
fet-38733	115	26	connections	connection	NOUN
fet-38733	115	27	with	with	ADP
fet-38733	115	28	relevant	relevant	ADJ
fet-38733	115	29	parties	party	NOUN
fet-38733	115	30	(	(	PUNCT
fet-38733	115	31	meer	meer	NOUN
fet-38733	115	32	et	et	PROPN
fet-38733	115	33	al	al	PROPN
fet-38733	115	34	.	.	PROPN
fet-38733	115	35	,	,	PUNCT
fet-38733	115	36	2017	2017	NUM
fet-38733	115	37	)	)	PUNCT
fet-38733	115	38	.	.	PUNCT
fet-38733	116	1	2	2	NUM
fet-38733	116	2	)	)	PUNCT
fet-38733	116	3	.	.	PUNCT
fet-38733	117	1	due	due	ADP
fet-38733	117	2	to	to	ADP
fet-38733	117	3	their	their	PRON
fet-38733	117	4	frequently	frequently	ADV
fet-38733	117	5	heavy	heavy	ADJ
fet-38733	117	6	schedules	schedule	NOUN
fet-38733	117	7	,	,	PUNCT
fet-38733	117	8	educators	educator	NOUN
fet-38733	117	9	and	and	CCONJ
fet-38733	117	10	administrators	administrator	NOUN
fet-38733	117	11	rarely	rarely	ADV
fet-38733	117	12	have	have	VERB
fet-38733	117	13	time	time	NOUN
fet-38733	117	14	for	for	ADP
fet-38733	117	15	public	public	ADJ
fet-38733	117	16	relations	relation	NOUN
fet-38733	117	17	initiatives	initiative	NOUN
fet-38733	117	18	.	.	PUNCT
fet-38733	118	1	amidst	amidst	ADP
fet-38733	118	2	competing	compete	VERB
fet-38733	118	3	goals	goal	NOUN
fet-38733	118	4	and	and	CCONJ
fet-38733	118	5	obligations	obligation	NOUN
fet-38733	118	6	,	,	PUNCT
fet-38733	118	7	finding	find	VERB
fet-38733	118	8	time	time	NOUN
fet-38733	118	9	to	to	PART
fet-38733	118	10	organise	organise	VERB
fet-38733	118	11	and	and	CCONJ
fet-38733	118	12	carry	carry	VERB
fet-38733	118	13	out	out	ADP
fet-38733	118	14	communication	communication	NOUN
fet-38733	118	15	plans	plan	NOUN
fet-38733	118	16	,	,	PUNCT
fet-38733	118	17	interact	interact	VERB
fet-38733	118	18	with	with	ADP
fet-38733	118	19	stakeholders	stakeholder	NOUN
fet-38733	118	20	,	,	PUNCT
fet-38733	118	21	and	and	CCONJ
fet-38733	118	22	reply	reply	VERB
fet-38733	118	23	to	to	ADP
fet-38733	118	24	questions	question	NOUN
fet-38733	118	25	or	or	CCONJ
fet-38733	118	26	criticism	criticism	NOUN
fet-38733	118	27	may	may	AUX
fet-38733	118	28	be	be	AUX
fet-38733	118	29	a	a	DET
fet-38733	118	30	big	big	ADJ
fet-38733	118	31	issue	issue	NOUN
fet-38733	118	32	.	.	PUNCT
fet-38733	119	1	3	3	NUM
fet-38733	119	2	)	)	PUNCT
fet-38733	119	3	.	.	PUNCT
fet-38733	120	1	clear	clear	ADJ
fet-38733	120	2	and	and	CCONJ
fet-38733	120	3	simple	simple	ADJ
fet-38733	120	4	messaging	messaging	NOUN
fet-38733	120	5	is	be	AUX
fet-38733	120	6	necessary	necessary	ADJ
fet-38733	120	7	to	to	PART
fet-38733	120	8	connect	connect	VERB
fet-38733	120	9	with	with	ADP
fet-38733	120	10	a	a	DET
fet-38733	120	11	wide	wide	ADJ
fet-38733	120	12	range	range	NOUN
fet-38733	120	13	of	of	ADP
fet-38733	120	14	people	people	NOUN
fet-38733	120	15	.	.	PUNCT
fet-38733	121	1	communication	communication	NOUN
fet-38733	121	2	difficulties	difficulty	NOUN
fet-38733	121	3	,	,	PUNCT
fet-38733	121	4	such	such	ADJ
fet-38733	121	5	as	as	ADP
fet-38733	121	6	linguistic	linguistic	ADJ
fet-38733	121	7	or	or	CCONJ
fet-38733	121	8	cultural	cultural	ADJ
fet-38733	121	9	differences	difference	NOUN
fet-38733	121	10	,	,	PUNCT
fet-38733	121	11	discrepancies	discrepancy	NOUN
fet-38733	121	12	in	in	ADP
fet-38733	121	13	literacy	literacy	NOUN
fet-38733	121	14	,	,	PUNCT
fet-38733	121	15	or	or	CCONJ
fet-38733	121	16	inequities	inequity	NOUN
fet-38733	121	17	in	in	ADP
fet-38733	121	18	technological	technological	ADJ
fet-38733	121	19	competency	competency	NOUN
fet-38733	121	20	,	,	PUNCT
fet-38733	121	21	can	can	AUX
fet-38733	121	22	impede	impede	VERB
fet-38733	121	23	effective	effective	ADJ
fet-38733	121	24	communication	communication	NOUN
fet-38733	121	25	and	and	CCONJ
fet-38733	121	26	interaction	interaction	NOUN
fet-38733	121	27	with	with	ADP
fet-38733	121	28	stakeholders	stakeholder	NOUN
fet-38733	121	29	.	.	PUNCT
fet-38733	122	1	4	4	NUM
fet-38733	122	2	)	)	PUNCT
fet-38733	122	3	.	.	PUNCT
fet-38733	123	1	new	new	ADJ
fet-38733	123	2	public	public	ADJ
fet-38733	123	3	relations	relation	NOUN
fet-38733	123	4	campaigns	campaign	NOUN
fet-38733	123	5	or	or	CCONJ
fet-38733	123	6	communication	communication	NOUN
fet-38733	123	7	strategies	strategy	NOUN
fet-38733	123	8	may	may	AUX
fet-38733	123	9	be	be	AUX
fet-38733	123	10	met	meet	VERB
fet-38733	123	11	with	with	ADP
fet-38733	123	12	resistance	resistance	NOUN
fet-38733	123	13	from	from	ADP
fet-38733	123	14	staff	staff	NOUN
fet-38733	123	15	members	member	NOUN
fet-38733	123	16	,	,	PUNCT
fet-38733	123	17	administrators	administrator	NOUN
fet-38733	123	18	,	,	PUNCT
fet-38733	123	19	or	or	CCONJ
fet-38733	123	20	other	other	ADJ
fet-38733	123	21	stakeholders	stakeholder	NOUN
fet-38733	123	22	who	who	PRON
fet-38733	123	23	are	be	AUX
fet-38733	123	24	resistant	resistant	ADJ
fet-38733	123	25	to	to	PART
fet-38733	123	26	change	change	VERB
fet-38733	123	27	or	or	CCONJ
fet-38733	123	28	who	who	PRON
fet-38733	123	29	have	have	AUX
fet-38733	123	30	grown	grow	VERB
fet-38733	123	31	accustomed	accustomed	ADJ
fet-38733	123	32	to	to	ADP
fet-38733	123	33	the	the	DET
fet-38733	123	34	status	status	NOUN
fet-38733	123	35	quo	quo	NOUN
fet-38733	123	36	.	.	PUNCT
fet-38733	124	1	stakeholder	stakeholder	NOUN
fet-38733	124	2	involvement	involvement	NOUN
fet-38733	124	3	,	,	PUNCT
fet-38733	124	4	effective	effective	ADJ
fet-38733	124	5	communication	communication	NOUN
fet-38733	124	6	,	,	PUNCT
fet-38733	124	7	and	and	CCONJ
fet-38733	124	8	leadership	leadership	NOUN
fet-38733	124	9	support	support	NOUN
fet-38733	124	10	are	be	AUX
fet-38733	124	11	essential	essential	ADJ
fet-38733	124	12	for	for	ADP
fet-38733	124	13	overcoming	overcome	VERB
fet-38733	124	14	change	change	NOUN
fet-38733	124	15	resistance	resistance	NOUN
fet-38733	124	16	,	,	PUNCT
fet-38733	124	17	gaining	gain	VERB
fet-38733	124	18	support	support	NOUN
fet-38733	124	19	,	,	PUNCT
fet-38733	124	20	and	and	CCONJ
fet-38733	124	21	fostering	foster	VERB
fet-38733	124	22	an	an	DET
fet-38733	124	23	innovative	innovative	ADJ
fet-38733	124	24	culture	culture	NOUN
fet-38733	124	25	of	of	ADP
fet-38733	124	26	continuous	continuous	ADJ
fet-38733	124	27	improvement	improvement	NOUN
fet-38733	124	28	.	.	PUNCT
fet-38733	125	1	5	5	NUM
fet-38733	125	2	)	)	PUNCT
fet-38733	125	3	.	.	PUNCT
fet-38733	126	1	schools	school	NOUN
fet-38733	126	2	may	may	AUX
fet-38733	126	3	find	find	VERB
fet-38733	126	4	it	it	PRON
fet-38733	126	5	difficult	difficult	ADJ
fet-38733	126	6	to	to	PART
fet-38733	126	7	correct	correct	VERB
fet-38733	126	8	misunderstandings	misunderstanding	NOUN
fet-38733	126	9	about	about	ADP
fet-38733	126	10	its	its	PRON
fet-38733	126	11	operations	operation	NOUN
fet-38733	126	12	,	,	PUNCT
fet-38733	126	13	rules	rule	NOUN
fet-38733	126	14	,	,	PUNCT
fet-38733	126	15	or	or	CCONJ
fet-38733	126	16	procedures	procedure	NOUN
fet-38733	126	17	or	or	CCONJ
fet-38733	126	18	to	to	PART
fet-38733	126	19	manage	manage	VERB
fet-38733	126	20	unfavourable	unfavourable	ADJ
fet-38733	126	21	public	public	ADJ
fet-38733	126	22	attitudes	attitude	NOUN
fet-38733	126	23	.	.	PUNCT
fet-38733	127	1	reputational	reputational	ADJ
fet-38733	127	2	risks	risk	NOUN
fet-38733	127	3	must	must	AUX
fet-38733	127	4	be	be	AUX
fet-38733	127	5	addressed	address	VERB
fet-38733	127	6	and	and	CCONJ
fet-38733	127	7	mitigated	mitigate	VERB
fet-38733	127	8	through	through	ADP
fet-38733	127	9	proactive	proactive	ADJ
fet-38733	127	10	communication	communication	NOUN
fet-38733	127	11	and	and	CCONJ
fet-38733	127	12	reputation	reputation	NOUN
fet-38733	127	13	management	management	NOUN
fet-38733	127	14	techniques	technique	NOUN
fet-38733	127	15	.	.	PUNCT
fet-38733	128	1	unfavourable	unfavourable	ADJ
fet-38733	128	2	press	press	NOUN
fet-38733	128	3	,	,	PUNCT
fet-38733	128	4	rumours	rumour	NOUN
fet-38733	128	5	,	,	PUNCT
fet-38733	128	6	or	or	CCONJ
fet-38733	128	7	controversies	controversy	NOUN
fet-38733	128	8	have	have	VERB
fet-38733	128	9	the	the	DET
fet-38733	128	10	potential	potential	NOUN
fet-38733	128	11	to	to	PART
fet-38733	128	12	harm	harm	VERB
fet-38733	128	13	the	the	DET
fet-38733	128	14	schools	school	NOUN
fet-38733	128	15	standing	stand	VERB
fet-38733	128	16	and	and	CCONJ
fet-38733	128	17	undermine	undermine	VERB
fet-38733	128	18	stakeholder	stakeholder	NOUN
fet-38733	128	19	trust	trust	PROPN
fet-38733	128	20	.	.	PUNCT
fet-38733	129	1	6	6	NUM
fet-38733	129	2	)	)	PUNCT
fet-38733	129	3	.	.	PUNCT
fet-38733	130	1	it	it	PRON
fet-38733	130	2	could	could	AUX
fet-38733	130	3	be	be	AUX
fet-38733	130	4	difficult	difficult	ADJ
fet-38733	130	5	for	for	SCONJ
fet-38733	130	6	educators	educator	NOUN
fet-38733	130	7	and	and	CCONJ
fet-38733	130	8	administrators	administrator	NOUN
fet-38733	130	9	to	to	PART
fet-38733	130	10	design	design	VERB
fet-38733	130	11	and	and	CCONJ
fet-38733	130	12	implement	implement	VERB
fet-38733	130	13	effective	effective	ADJ
fet-38733	130	14	communication	communication	NOUN
fet-38733	130	15	plans	plan	NOUN
fet-38733	130	16	if	if	SCONJ
fet-38733	130	17	public	public	ADJ
fet-38733	130	18	relations	relation	NOUN
fet-38733	130	19	is	be	AUX
fet-38733	130	20	not	not	PART
fet-38733	130	21	one	one	NUM
fet-38733	130	22	of	of	ADP
fet-38733	130	23	their	their	PRON
fet-38733	130	24	core	core	NOUN
fet-38733	130	25	competencies	competency	NOUN
fet-38733	130	26	.	.	PUNCT
fet-38733	131	1	lack	lack	NOUN
fet-38733	131	2	of	of	ADP
fet-38733	131	3	experience	experience	NOUN
fet-38733	131	4	,	,	PUNCT
fet-38733	131	5	knowledge	knowledge	NOUN
fet-38733	131	6	,	,	PUNCT
fet-38733	131	7	or	or	CCONJ
fet-38733	131	8	committed	commit	VERB
fet-38733	131	9	public	public	ADJ
fet-38733	131	10	relations	relation	NOUN
fet-38733	131	11	personnel	personnel	NOUN
fet-38733	131	12	can	can	AUX
fet-38733	131	13	make	make	VERB
fet-38733	131	14	it	it	PRON
fet-38733	131	15	more	more	ADV
fet-38733	131	16	difficult	difficult	ADJ
fet-38733	131	17	for	for	SCONJ
fet-38733	131	18	schools	school	NOUN
fet-38733	131	19	to	to	PART
fet-38733	131	20	handle	handle	VERB
fet-38733	131	21	difficult	difficult	ADJ
fet-38733	131	22	communication	communication	NOUN
fet-38733	131	23	situations	situation	NOUN
fet-38733	131	24	and	and	CCONJ
fet-38733	131	25	take	take	VERB
fet-38733	131	26	advantage	advantage	NOUN
fet-38733	131	27	of	of	ADP
fet-38733	131	28	chances	chance	NOUN
fet-38733	131	29	to	to	PART
fet-38733	131	30	improve	improve	VERB
fet-38733	131	31	their	their	PRON
fet-38733	131	32	standing	standing	NOUN
fet-38733	131	33	and	and	CCONJ
fet-38733	131	34	connections	connection	NOUN
fet-38733	131	35	with	with	ADP
fet-38733	131	36	stakeholders	stakeholder	NOUN
fet-38733	131	37	.	.	PUNCT
fet-38733	132	1	7	7	NUM
fet-38733	132	2	)	)	PUNCT
fet-38733	132	3	.	.	PUNCT
fet-38733	133	1	schools	school	NOUN
fet-38733	133	2	must	must	AUX
fet-38733	133	3	be	be	AUX
fet-38733	133	4	equipped	equip	VERB
fet-38733	133	5	to	to	PART
fet-38733	133	6	respond	respond	VERB
fet-38733	133	7	quickly	quickly	ADV
fet-38733	133	8	and	and	CCONJ
fet-38733	133	9	effectively	effectively	ADV
fet-38733	133	10	to	to	ADP
fet-38733	133	11	crises	crisis	NOUN
fet-38733	133	12	,	,	PUNCT
fet-38733	133	13	emergencies	emergency	NOUN
fet-38733	133	14	,	,	PUNCT
fet-38733	133	15	and	and	CCONJ
fet-38733	133	16	unanticipated	unanticipated	ADJ
fet-38733	133	17	events	event	NOUN
fet-38733	133	18	that	that	PRON
fet-38733	133	19	may	may	AUX
fet-38733	133	20	have	have	VERB
fet-38733	133	21	an	an	DET
fet-38733	133	22	impact	impact	NOUN
fet-38733	133	23	on	on	ADP
fet-38733	133	24	their	their	PRON
fet-38733	133	25	operations	operation	NOUN
fet-38733	133	26	or	or	CCONJ
fet-38733	133	27	reputation	reputation	NOUN
fet-38733	133	28	.	.	PUNCT
fet-38733	134	1	however	however	ADV
fet-38733	134	2	,	,	PUNCT
fet-38733	134	3	responding	respond	VERB
fet-38733	134	4	to	to	ADP
fet-38733	134	5	emergencies	emergency	NOUN
fet-38733	134	6	,	,	PUNCT
fet-38733	134	7	which	which	PRON
fet-38733	134	8	necessitate	necessitate	ADJ
fet-38733	134	9	quick	quick	ADJ
fet-38733	134	10	decisions	decision	NOUN
fet-38733	134	11	,	,	PUNCT
fet-38733	134	12	clear	clear	ADJ
fet-38733	134	13	communication	communication	NOUN
fet-38733	134	14	,	,	PUNCT
fet-38733	134	15	and	and	CCONJ
fet-38733	134	16	coordinated	coordinated	ADJ
fet-38733	134	17	action	action	NOUN
fet-38733	134	18	,	,	PUNCT
fet-38733	134	19	presents	present	VERB
fet-38733	134	20	challenges	challenge	NOUN
fet-38733	134	21	for	for	ADP
fet-38733	134	22	schools	school	NOUN
fet-38733	134	23	without	without	ADP
fet-38733	134	24	established	establish	VERB
fet-38733	134	25	crisis	crisis	NOUN
fet-38733	134	26	communication	communication	NOUN
fet-38733	134	27	plans	plan	NOUN
fet-38733	134	28	or	or	CCONJ
fet-38733	134	29	procedures	procedure	NOUN
fet-38733	134	30	.	.	PUNCT
fet-38733	135	1	to	to	PART
fet-38733	135	2	overcome	overcome	VERB
fet-38733	135	3	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	135	4	frontiers	frontier	NOUN
fet-38733	135	5	in	in	ADP
fet-38733	135	6	education	education	NOUN
fet-38733	135	7	technology	technology	NOUN
fet-38733	135	8	vol	vol	NOUN
fet-38733	135	9	.	.	PROPN
fet-38733	136	1	7	7	NUM
fet-38733	136	2	,	,	PUNCT
fet-38733	136	3	no	no	INTJ
fet-38733	136	4	.	.	NOUN
fet-38733	136	5	2	2	NUM
fet-38733	136	6	,	,	PUNCT
fet-38733	136	7	2024	2024	NUM
fet-38733	136	8	32	32	NUM
fet-38733	136	9	published	publish	VERB
fet-38733	136	10	by	by	ADP
fet-38733	136	11	scholink	scholink	PROPN
fet-38733	136	12	inc	inc	PROPN
fet-38733	136	13	.	.	PUNCT
fet-38733	137	1	these	these	DET
fet-38733	137	2	challenges	challenge	NOUN
fet-38733	137	3	,	,	PUNCT
fet-38733	137	4	proactive	proactive	ADJ
fet-38733	137	5	leadership	leadership	NOUN
fet-38733	137	6	,	,	PUNCT
fet-38733	137	7	strategic	strategic	ADJ
fet-38733	137	8	planning	planning	NOUN
fet-38733	137	9	,	,	PUNCT
fet-38733	137	10	and	and	CCONJ
fet-38733	137	11	a	a	DET
fet-38733	137	12	commitment	commitment	NOUN
fet-38733	137	13	to	to	ADP
fet-38733	137	14	continuous	continuous	ADJ
fet-38733	137	15	improvement	improvement	NOUN
fet-38733	137	16	in	in	ADP
fet-38733	137	17	school	school	NOUN
fet-38733	137	18	public	public	ADJ
fet-38733	137	19	relations	relation	NOUN
fet-38733	137	20	programmes	programme	NOUN
fet-38733	137	21	are	be	AUX
fet-38733	137	22	required	require	VERB
fet-38733	137	23	.	.	PUNCT
fet-38733	138	1	through	through	ADP
fet-38733	138	2	prioritising	prioritise	VERB
fet-38733	138	3	communication	communication	NOUN
fet-38733	138	4	,	,	PUNCT
fet-38733	138	5	providing	provide	VERB
fet-38733	138	6	resources	resource	NOUN
fet-38733	138	7	and	and	CCONJ
fet-38733	138	8	staff	staff	NOUN
fet-38733	138	9	,	,	PUNCT
fet-38733	138	10	and	and	CCONJ
fet-38733	138	11	fostering	foster	VERB
fet-38733	138	12	transparency	transparency	NOUN
fet-38733	138	13	and	and	CCONJ
fet-38733	138	14	collaboration	collaboration	NOUN
fet-38733	138	15	,	,	PUNCT
fet-38733	138	16	educational	educational	ADJ
fet-38733	138	17	institutions	institution	NOUN
fet-38733	138	18	can	can	AUX
fet-38733	138	19	overcome	overcome	VERB
fet-38733	138	20	challenges	challenge	NOUN
fet-38733	138	21	and	and	CCONJ
fet-38733	138	22	forge	forge	VERB
fet-38733	138	23	strong	strong	ADJ
fet-38733	138	24	bonds	bond	NOUN
fet-38733	138	25	with	with	ADP
fet-38733	138	26	stakeholders	stakeholder	NOUN
fet-38733	138	27	to	to	PART
fet-38733	138	28	support	support	VERB
fet-38733	138	29	their	their	PRON
fet-38733	138	30	goals	goal	NOUN
fet-38733	138	31	.	.	PUNCT
fet-38733	139	1	9	9	X
fet-38733	139	2	.	.	PUNCT
fet-38733	139	3	ethical	ethical	ADJ
fet-38733	139	4	considerations	consideration	NOUN
fet-38733	139	5	in	in	ADP
fet-38733	139	6	school	school	NOUN
fet-38733	139	7	public	public	ADJ
fet-38733	139	8	relations	relation	NOUN
fet-38733	139	9	practice	practice	NOUN
fet-38733	139	10	in	in	ADP
fet-38733	139	11	school	school	NOUN
fet-38733	139	12	public	public	ADJ
fet-38733	139	13	relations	relation	NOUN
fet-38733	139	14	,	,	PUNCT
fet-38733	139	15	ethical	ethical	ADJ
fet-38733	139	16	issues	issue	NOUN
fet-38733	139	17	are	be	AUX
fet-38733	139	18	crucial	crucial	ADJ
fet-38733	139	19	because	because	SCONJ
fet-38733	139	20	they	they	PRON
fet-38733	139	21	guarantee	guarantee	VERB
fet-38733	139	22	that	that	SCONJ
fet-38733	139	23	communications	communication	NOUN
fet-38733	139	24	are	be	AUX
fet-38733	139	25	carried	carry	VERB
fet-38733	139	26	out	out	ADP
fet-38733	139	27	with	with	ADP
fet-38733	139	28	honesty	honesty	NOUN
fet-38733	139	29	,	,	PUNCT
fet-38733	139	30	decency	decency	NOUN
fet-38733	139	31	,	,	PUNCT
fet-38733	139	32	and	and	CCONJ
fet-38733	139	33	openness	openness	NOUN
fet-38733	139	34	.	.	PUNCT
fet-38733	140	1	respecting	respect	VERB
fet-38733	140	2	moral	moral	ADJ
fet-38733	140	3	standards	standard	NOUN
fet-38733	140	4	is	be	AUX
fet-38733	140	5	necessary	necessary	ADJ
fet-38733	140	6	to	to	PART
fet-38733	140	7	keep	keep	VERB
fet-38733	140	8	educational	educational	ADJ
fet-38733	140	9	institutions	institution	NOUN
fet-38733	140	10	and	and	CCONJ
fet-38733	140	11	stakeholders	stakeholder	NOUN
fet-38733	140	12	happy	happy	ADJ
fet-38733	140	13	and	and	CCONJ
fet-38733	140	14	to	to	PART
fet-38733	140	15	preserve	preserve	VERB
fet-38733	140	16	credibility	credibility	NOUN
fet-38733	140	17	and	and	CCONJ
fet-38733	140	18	trust	trust	NOUN
fet-38733	140	19	.	.	PUNCT
fet-38733	141	1	honesty	honesty	NOUN
fet-38733	141	2	and	and	CCONJ
fet-38733	141	3	truthfulness	truthfulness	ADJ
fet-38733	141	4	,	,	PUNCT
fet-38733	141	5	respect	respect	NOUN
fet-38733	141	6	for	for	ADP
fet-38733	141	7	stakeholder	stakeholder	NOUN
fet-38733	141	8	rights	right	NOUN
fet-38733	141	9	and	and	CCONJ
fet-38733	141	10	privacy	privacy	NOUN
fet-38733	141	11	,	,	PUNCT
fet-38733	141	12	fairness	fairness	NOUN
fet-38733	141	13	and	and	CCONJ
fet-38733	141	14	equity	equity	NOUN
fet-38733	141	15	,	,	PUNCT
fet-38733	141	16	cultural	cultural	ADJ
fet-38733	141	17	sensitivity	sensitivity	NOUN
fet-38733	141	18	and	and	CCONJ
fet-38733	141	19	diversity	diversity	NOUN
fet-38733	141	20	,	,	PUNCT
fet-38733	141	21	avoiding	avoid	VERB
fet-38733	141	22	conflicts	conflict	NOUN
fet-38733	141	23	of	of	ADP
fet-38733	141	24	interest	interest	NOUN
fet-38733	141	25	,	,	PUNCT
fet-38733	141	26	professional	professional	ADJ
fet-38733	141	27	competence	competence	NOUN
fet-38733	141	28	and	and	CCONJ
fet-38733	141	29	development	development	NOUN
fet-38733	141	30	,	,	PUNCT
fet-38733	141	31	accountability	accountability	NOUN
fet-38733	141	32	and	and	CCONJ
fet-38733	141	33	responsibility	responsibility	NOUN
fet-38733	141	34	re	re	ADP
fet-38733	141	35	some	some	PRON
fet-38733	141	36	of	of	ADP
fet-38733	141	37	the	the	DET
fet-38733	141	38	most	most	ADV
fet-38733	141	39	important	important	ADJ
fet-38733	141	40	ethical	ethical	ADJ
fet-38733	141	41	factors	factor	NOUN
fet-38733	141	42	in	in	ADP
fet-38733	141	43	school	school	NOUN
fet-38733	141	44	public	public	ADJ
fet-38733	141	45	relations	relation	NOUN
fet-38733	141	46	practice	practice	NOUN
fet-38733	141	47	.	.	PUNCT
fet-38733	142	1	school	school	NOUN
fet-38733	142	2	public	public	ADJ
fet-38733	142	3	relations	relation	NOUN
fet-38733	142	4	practitioners	practitioner	NOUN
fet-38733	142	5	can	can	AUX
fet-38733	142	6	support	support	VERB
fet-38733	142	7	the	the	DET
fet-38733	142	8	objectives	objective	NOUN
fet-38733	142	9	and	and	CCONJ
fet-38733	142	10	goals	goal	NOUN
fet-38733	142	11	of	of	ADP
fet-38733	142	12	the	the	DET
fet-38733	142	13	educational	educational	ADJ
fet-38733	142	14	institution	institution	NOUN
fet-38733	142	15	and	and	CCONJ
fet-38733	142	16	build	build	VERB
fet-38733	142	17	positive	positive	ADJ
fet-38733	142	18	relationships	relationship	NOUN
fet-38733	142	19	by	by	ADP
fet-38733	142	20	upholding	uphold	VERB
fet-38733	142	21	the	the	DET
fet-38733	142	22	highest	high	ADJ
fet-38733	142	23	levels	level	NOUN
fet-38733	142	24	of	of	ADP
fet-38733	142	25	professionalism	professionalism	NOUN
fet-38733	142	26	,	,	PUNCT
fet-38733	142	27	integrity	integrity	NOUN
fet-38733	142	28	,	,	PUNCT
fet-38733	142	29	and	and	CCONJ
fet-38733	142	30	trustworthiness	trustworthiness	NOUN
fet-38733	142	31	in	in	ADP
fet-38733	142	32	their	their	PRON
fet-38733	142	33	communication	communication	NOUN
fet-38733	142	34	efforts	effort	NOUN
fet-38733	142	35	by	by	ADP
fet-38733	142	36	adhering	adhere	VERB
fet-38733	142	37	to	to	ADP
fet-38733	142	38	these	these	DET
fet-38733	142	39	ethical	ethical	ADJ
fet-38733	142	40	principles	principle	NOUN
fet-38733	142	41	.	.	PUNCT
fet-38733	143	1	10	10	NUM
fet-38733	143	2	.	.	PUNCT
fet-38733	143	3	strategies	strategy	NOUN
fet-38733	143	4	for	for	ADP
fet-38733	143	5	addressing	address	VERB
fet-38733	143	6	challenges	challenge	NOUN
fet-38733	143	7	and	and	CCONJ
fet-38733	143	8	upholding	uphold	VERB
fet-38733	143	9	ethical	ethical	ADJ
fet-38733	143	10	standards	standard	NOUN
fet-38733	143	11	integrity	integrity	NOUN
fet-38733	143	12	,	,	PUNCT
fet-38733	143	13	openness	openness	NOUN
fet-38733	143	14	,	,	PUNCT
fet-38733	143	15	and	and	CCONJ
fet-38733	143	16	stakeholder	stakeholder	NOUN
fet-38733	143	17	trust	trust	NOUN
fet-38733	143	18	in	in	ADP
fet-38733	143	19	school	school	NOUN
fet-38733	143	20	public	public	ADJ
fet-38733	143	21	relations	relation	NOUN
fet-38733	143	22	practice	practice	NOUN
fet-38733	143	23	depend	depend	VERB
fet-38733	143	24	on	on	ADP
fet-38733	143	25	strategies	strategy	NOUN
fet-38733	143	26	for	for	ADP
fet-38733	143	27	resolving	resolve	VERB
fet-38733	143	28	issues	issue	NOUN
fet-38733	143	29	and	and	CCONJ
fet-38733	143	30	sustaining	sustain	VERB
fet-38733	143	31	moral	moral	ADJ
fet-38733	143	32	principles	principle	NOUN
fet-38733	143	33	.	.	PUNCT
fet-38733	144	1	by	by	ADP
fet-38733	144	2	putting	put	VERB
fet-38733	144	3	these	these	DET
fet-38733	144	4	strategies	strategy	NOUN
fet-38733	144	5	into	into	ADP
fet-38733	144	6	practice	practice	NOUN
fet-38733	144	7	,	,	PUNCT
fet-38733	144	8	educational	educational	ADJ
fet-38733	144	9	institutions	institution	NOUN
fet-38733	144	10	may	may	AUX
fet-38733	144	11	manage	manage	VERB
fet-38733	144	12	complex	complex	ADJ
fet-38733	144	13	communication	communication	NOUN
fet-38733	144	14	issues	issue	NOUN
fet-38733	144	15	and	and	CCONJ
fet-38733	144	16	ensure	ensure	VERB
fet-38733	144	17	that	that	SCONJ
fet-38733	144	18	their	their	PRON
fet-38733	144	19	public	public	ADJ
fet-38733	144	20	relations	relation	NOUN
fet-38733	144	21	efforts	effort	NOUN
fet-38733	144	22	are	be	AUX
fet-38733	144	23	consistent	consistent	ADJ
fet-38733	144	24	with	with	ADP
fet-38733	144	25	professional	professional	ADJ
fet-38733	144	26	standards	standard	NOUN
fet-38733	144	27	and	and	CCONJ
fet-38733	144	28	ethical	ethical	ADJ
fet-38733	144	29	objectives	objective	NOUN
fet-38733	144	30	(	(	PUNCT
fet-38733	144	31	gribincea	gribincea	PROPN
fet-38733	144	32	et	et	PROPN
fet-38733	144	33	al	al	PROPN
fet-38733	144	34	.	.	PROPN
fet-38733	144	35	,	,	PUNCT
fet-38733	144	36	2022	2022	NUM
fet-38733	144	37	)	)	PUNCT
fet-38733	144	38	.	.	PUNCT
fet-38733	145	1	educational	educational	ADJ
fet-38733	145	2	institutions	institution	NOUN
fet-38733	145	3	should	should	AUX
fet-38733	145	4	set	set	VERB
fet-38733	145	5	clear	clear	ADJ
fet-38733	145	6	ethical	ethical	ADJ
fet-38733	145	7	standards	standard	NOUN
fet-38733	145	8	and	and	CCONJ
fet-38733	145	9	guidelines	guideline	NOUN
fet-38733	145	10	for	for	ADP
fet-38733	145	11	public	public	ADJ
fet-38733	145	12	relations	relation	NOUN
fet-38733	145	13	practice	practice	NOUN
fet-38733	145	14	that	that	PRON
fet-38733	145	15	outline	outline	VERB
fet-38733	145	16	expectations	expectation	NOUN
fet-38733	145	17	for	for	ADP
fet-38733	145	18	honesty	honesty	NOUN
fet-38733	145	19	,	,	PUNCT
fet-38733	145	20	transparency	transparency	NOUN
fet-38733	145	21	,	,	PUNCT
fet-38733	145	22	decency	decency	NOUN
fet-38733	145	23	,	,	PUNCT
fet-38733	145	24	and	and	CCONJ
fet-38733	145	25	fairness	fairness	NOUN
fet-38733	145	26	.	.	PUNCT
fet-38733	146	1	by	by	ADP
fet-38733	146	2	making	make	VERB
fet-38733	146	3	these	these	DET
fet-38733	146	4	guidelines	guideline	NOUN
fet-38733	146	5	known	know	VERB
fet-38733	146	6	to	to	ADP
fet-38733	146	7	all	all	DET
fet-38733	146	8	pertinent	pertinent	ADJ
fet-38733	146	9	parties	party	NOUN
fet-38733	146	10	,	,	PUNCT
fet-38733	146	11	including	include	VERB
fet-38733	146	12	staff	staff	NOUN
fet-38733	146	13	members	member	NOUN
fet-38733	146	14	,	,	PUNCT
fet-38733	146	15	managers	manager	NOUN
fet-38733	146	16	,	,	PUNCT
fet-38733	146	17	and	and	CCONJ
fet-38733	146	18	outside	outside	ADP
fet-38733	146	19	partners	partner	NOUN
fet-38733	146	20	,	,	PUNCT
fet-38733	146	21	we	we	PRON
fet-38733	146	22	can	can	AUX
fet-38733	146	23	promote	promote	VERB
fet-38733	146	24	a	a	DET
fet-38733	146	25	moral	moral	ADJ
fet-38733	146	26	and	and	CCONJ
fet-38733	146	27	accountable	accountable	ADJ
fet-38733	146	28	culture	culture	NOUN
fet-38733	146	29	.	.	PUNCT
fet-38733	147	1	school	school	NOUN
fet-38733	147	2	practitioners	practitioner	NOUN
fet-38733	147	3	can	can	AUX
fet-38733	147	4	build	build	VERB
fet-38733	147	5	the	the	DET
fet-38733	147	6	skills	skill	NOUN
fet-38733	147	7	,	,	PUNCT
fet-38733	147	8	knowledge	knowledge	NOUN
fet-38733	147	9	,	,	PUNCT
fet-38733	147	10	and	and	CCONJ
fet-38733	147	11	awareness	awareness	NOUN
fet-38733	147	12	necessary	necessary	ADJ
fet-38733	147	13	to	to	PART
fet-38733	147	14	successfully	successfully	ADV
fet-38733	147	15	navigate	navigate	VERB
fet-38733	147	16	moral	moral	ADJ
fet-38733	147	17	challenges	challenge	NOUN
fet-38733	147	18	by	by	ADP
fet-38733	147	19	receiving	receive	VERB
fet-38733	147	20	ongoing	ongoing	ADJ
fet-38733	147	21	training	training	NOUN
fet-38733	147	22	and	and	CCONJ
fet-38733	147	23	instruction	instruction	NOUN
fet-38733	147	24	on	on	ADP
fet-38733	147	25	moral	moral	ADJ
fet-38733	147	26	ideas	idea	NOUN
fet-38733	147	27	and	and	CCONJ
fet-38733	147	28	public	public	ADJ
fet-38733	147	29	relations	relation	NOUN
fet-38733	147	30	best	good	ADJ
fet-38733	147	31	practices	practice	NOUN
fet-38733	147	32	.	.	PUNCT
fet-38733	148	1	training	training	NOUN
fet-38733	148	2	programmes	programme	NOUN
fet-38733	148	3	,	,	PUNCT
fet-38733	148	4	conferences	conference	NOUN
fet-38733	148	5	,	,	PUNCT
fet-38733	148	6	and	and	CCONJ
fet-38733	148	7	opportunities	opportunity	NOUN
fet-38733	148	8	for	for	ADP
fet-38733	148	9	career	career	NOUN
fet-38733	148	10	advancement	advancement	NOUN
fet-38733	148	11	should	should	AUX
fet-38733	148	12	cover	cover	VERB
fet-38733	148	13	topics	topic	NOUN
fet-38733	148	14	including	include	VERB
fet-38733	148	15	conflict	conflict	NOUN
fet-38733	148	16	of	of	ADP
fet-38733	148	17	interest	interest	NOUN
fet-38733	148	18	,	,	PUNCT
fet-38733	148	19	privacy	privacy	NOUN
fet-38733	148	20	laws	law	NOUN
fet-38733	148	21	,	,	PUNCT
fet-38733	148	22	stakeholder	stakeholder	NOUN
fet-38733	148	23	rights	right	NOUN
fet-38733	148	24	,	,	PUNCT
fet-38733	148	25	and	and	CCONJ
fet-38733	148	26	cultural	cultural	ADJ
fet-38733	148	27	sensitivity	sensitivity	NOUN
fet-38733	148	28	.	.	PUNCT
fet-38733	149	1	schools	school	NOUN
fet-38733	149	2	can	can	AUX
fet-38733	149	3	ensure	ensure	VERB
fet-38733	149	4	that	that	SCONJ
fet-38733	149	5	pr	pr	NOUN
fet-38733	149	6	campaigns	campaign	NOUN
fet-38733	149	7	are	be	AUX
fet-38733	149	8	conducted	conduct	VERB
fet-38733	149	9	honourably	honourably	ADV
fet-38733	149	10	and	and	CCONJ
fet-38733	149	11	ethically	ethically	ADV
fet-38733	149	12	by	by	ADP
fet-38733	149	13	establishing	establish	VERB
fet-38733	149	14	transparent	transparent	ADJ
fet-38733	149	15	and	and	CCONJ
fet-38733	149	16	open	open	ADJ
fet-38733	149	17	decision	decision	NOUN
fet-38733	149	18	-	-	PUNCT
fet-38733	149	19	making	make	VERB
fet-38733	149	20	processes	process	NOUN
fet-38733	149	21	.	.	PUNCT
fet-38733	150	1	the	the	DET
fet-38733	150	2	community	community	NOUN
fet-38733	150	3	and	and	CCONJ
fet-38733	150	4	the	the	DET
fet-38733	150	5	schools	school	NOUN
fet-38733	150	6	best	good	ADJ
fet-38733	150	7	interests	interest	NOUN
fet-38733	150	8	should	should	AUX
fet-38733	150	9	always	always	ADV
fet-38733	150	10	come	come	VERB
fet-38733	150	11	first	first	ADV
fet-38733	150	12	,	,	PUNCT
fet-38733	150	13	ethical	ethical	ADJ
fet-38733	150	14	standards	standard	NOUN
fet-38733	150	15	should	should	AUX
fet-38733	150	16	be	be	AUX
fet-38733	150	17	observed	observe	VERB
fet-38733	150	18	,	,	PUNCT
fet-38733	150	19	and	and	CCONJ
fet-38733	150	20	relevant	relevant	ADJ
fet-38733	150	21	stakeholders	stakeholder	NOUN
fet-38733	150	22	viewpoints	viewpoint	NOUN
fet-38733	150	23	should	should	AUX
fet-38733	150	24	be	be	AUX
fet-38733	150	25	taken	take	VERB
fet-38733	150	26	into	into	ADP
fet-38733	150	27	account	account	NOUN
fet-38733	150	28	.	.	PUNCT
fet-38733	151	1	ethical	ethical	ADJ
fet-38733	151	2	leadership	leadership	NOUN
fet-38733	151	3	is	be	AUX
fet-38733	151	4	necessary	necessary	ADJ
fet-38733	151	5	to	to	PART
fet-38733	151	6	encourage	encourage	VERB
fet-38733	151	7	moral	moral	ADJ
fet-38733	151	8	behaviour	behaviour	NOUN
fet-38733	151	9	and	and	CCONJ
fet-38733	151	10	decision	decision	NOUN
fet-38733	151	11	-	-	PUNCT
fet-38733	151	12	making	making	NOUN
fet-38733	151	13	within	within	ADP
fet-38733	151	14	the	the	DET
fet-38733	151	15	school	school	NOUN
fet-38733	151	16	community	community	NOUN
fet-38733	151	17	.	.	PUNCT
fet-38733	152	1	teachers	teacher	NOUN
fet-38733	152	2	should	should	AUX
fet-38733	152	3	lead	lead	VERB
fet-38733	152	4	by	by	ADP
fet-38733	152	5	example	example	NOUN
fet-38733	152	6	by	by	ADP
fet-38733	152	7	behaving	behave	VERB
fet-38733	152	8	honourably	honourably	ADV
fet-38733	152	9	,	,	PUNCT
fet-38733	152	10	truthfully	truthfully	ADV
fet-38733	152	11	,	,	PUNCT
fet-38733	152	12	and	and	CCONJ
fet-38733	152	13	openly	openly	ADV
fet-38733	152	14	in	in	ADP
fet-38733	152	15	both	both	CCONJ
fet-38733	152	16	their	their	PRON
fet-38733	152	17	words	word	NOUN
fet-38733	152	18	and	and	CCONJ
fet-38733	152	19	conduct	conduct	VERB
fet-38733	152	20	.	.	PUNCT
fet-38733	153	1	by	by	ADP
fet-38733	153	2	fostering	foster	VERB
fet-38733	153	3	a	a	DET
fet-38733	153	4	culture	culture	NOUN
fet-38733	153	5	of	of	ADP
fet-38733	153	6	ethical	ethical	ADJ
fet-38733	153	7	leadership	leadership	NOUN
fet-38733	153	8	,	,	PUNCT
fet-38733	153	9	schools	school	NOUN
fet-38733	153	10	may	may	AUX
fet-38733	153	11	inspire	inspire	VERB
fet-38733	153	12	confidence	confidence	NOUN
fet-38733	153	13	and	and	CCONJ
fet-38733	153	14	trust	trust	NOUN
fet-38733	153	15	among	among	ADP
fet-38733	153	16	stakeholders	stakeholder	NOUN
fet-38733	153	17	and	and	CCONJ
fet-38733	153	18	promote	promote	VERB
fet-38733	153	19	a	a	DET
fet-38733	153	20	shared	share	VERB
fet-38733	153	21	commitment	commitment	NOUN
fet-38733	153	22	to	to	ADP
fet-38733	153	23	ethical	ethical	ADJ
fet-38733	153	24	norms	norm	NOUN
fet-38733	153	25	.	.	PUNCT
fet-38733	154	1	schools	school	NOUN
fet-38733	154	2	should	should	AUX
fet-38733	154	3	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	VERB
fet-38733	154	4	frontiers	frontier	NOUN
fet-38733	154	5	in	in	ADP
fet-38733	154	6	education	education	NOUN
fet-38733	154	7	technology	technology	NOUN
fet-38733	154	8	vol	vol	NOUN
fet-38733	154	9	.	.	PROPN
fet-38733	155	1	7	7	NUM
fet-38733	155	2	,	,	PUNCT
fet-38733	155	3	no	no	INTJ
fet-38733	155	4	.	.	NOUN
fet-38733	155	5	2	2	NUM
fet-38733	155	6	,	,	PUNCT
fet-38733	155	7	2024	2024	NUM
fet-38733	155	8	33	33	NUM
fet-38733	155	9	published	publish	VERB
fet-38733	155	10	by	by	ADP
fet-38733	155	11	scholink	scholink	PROPN
fet-38733	155	12	inc	inc	PROPN
fet-38733	155	13	.	.	PROPN
fet-38733	156	1	implement	implement	VERB
fet-38733	156	2	monitoring	monitoring	NOUN
fet-38733	156	3	and	and	CCONJ
fet-38733	156	4	supervision	supervision	NOUN
fet-38733	156	5	processes	process	NOUN
fet-38733	156	6	to	to	PART
fet-38733	156	7	ensure	ensure	VERB
fet-38733	156	8	that	that	SCONJ
fet-38733	156	9	moral	moral	ADJ
fet-38733	156	10	standards	standard	NOUN
fet-38733	156	11	are	be	AUX
fet-38733	156	12	upheld	uphold	VERB
fet-38733	156	13	and	and	CCONJ
fet-38733	156	14	to	to	PART
fet-38733	156	15	identify	identify	VERB
fet-38733	156	16	any	any	DET
fet-38733	156	17	possible	possible	ADJ
fet-38733	156	18	breaches	breach	NOUN
fet-38733	156	19	.	.	PUNCT
fet-38733	157	1	this	this	PRON
fet-38733	157	2	could	could	AUX
fet-38733	157	3	include	include	VERB
fet-38733	157	4	means	mean	NOUN
fet-38733	157	5	for	for	ADP
fet-38733	157	6	safely	safely	ADV
fet-38733	157	7	and	and	CCONJ
fet-38733	157	8	covertly	covertly	ADV
fet-38733	157	9	reporting	report	VERB
fet-38733	157	10	ethical	ethical	ADJ
fet-38733	157	11	concerns	concern	NOUN
fet-38733	157	12	or	or	CCONJ
fet-38733	157	13	malfeasance	malfeasance	NOUN
fet-38733	157	14	,	,	PUNCT
fet-38733	157	15	as	as	ADV
fet-38733	157	16	well	well	ADV
fet-38733	157	17	as	as	ADP
fet-38733	157	18	regular	regular	ADJ
fet-38733	157	19	audits	audits	NOUN
fet-38733	157	20	,	,	PUNCT
fet-38733	157	21	assessments	assessment	NOUN
fet-38733	157	22	,	,	PUNCT
fet-38733	157	23	or	or	CCONJ
fet-38733	157	24	evaluations	evaluation	NOUN
fet-38733	157	25	of	of	ADP
fet-38733	157	26	pr	pr	NOUN
fet-38733	157	27	practices	practice	NOUN
fet-38733	157	28	.	.	PUNCT
fet-38733	158	1	schools	school	NOUN
fet-38733	158	2	should	should	AUX
fet-38733	158	3	also	also	ADV
fet-38733	158	4	create	create	VERB
fet-38733	158	5	policies	policy	NOUN
fet-38733	158	6	and	and	CCONJ
fet-38733	158	7	processes	process	NOUN
fet-38733	158	8	that	that	PRON
fet-38733	158	9	safeguard	safeguard	VERB
fet-38733	158	10	those	those	PRON
fet-38733	158	11	who	who	PRON
fet-38733	158	12	reveal	reveal	VERB
fet-38733	158	13	unethical	unethical	ADJ
fet-38733	158	14	behaviour	behaviour	NOUN
fet-38733	158	15	or	or	CCONJ
fet-38733	158	16	misconduct	misconduct	NOUN
fet-38733	158	17	in	in	ADP
fet-38733	158	18	the	the	DET
fet-38733	158	19	field	field	NOUN
fet-38733	158	20	of	of	ADP
fet-38733	158	21	public	public	ADJ
fet-38733	158	22	relations	relation	NOUN
fet-38733	158	23	.	.	PUNCT
fet-38733	159	1	whistleblower	whistleblower	NOUN
fet-38733	159	2	protection	protection	NOUN
fet-38733	159	3	procedures	procedure	NOUN
fet-38733	159	4	should	should	AUX
fet-38733	159	5	ensure	ensure	VERB
fet-38733	159	6	secrecy	secrecy	NOUN
fet-38733	159	7	,	,	PUNCT
fet-38733	159	8	anonymity	anonymity	NOUN
fet-38733	159	9	,	,	PUNCT
fet-38733	159	10	and	and	CCONJ
fet-38733	159	11	protection	protection	NOUN
fet-38733	159	12	against	against	ADP
fet-38733	159	13	reprisals	reprisal	NOUN
fet-38733	159	14	.	.	PUNCT
fet-38733	160	1	people	people	NOUN
fet-38733	160	2	will	will	AUX
fet-38733	160	3	be	be	AUX
fet-38733	160	4	able	able	ADJ
fet-38733	160	5	to	to	PART
fet-38733	160	6	bring	bring	VERB
fet-38733	160	7	up	up	ADP
fet-38733	160	8	ethical	ethical	ADJ
fet-38733	160	9	issues	issue	NOUN
fet-38733	160	10	without	without	ADP
fet-38733	160	11	fear	fear	NOUN
fet-38733	160	12	of	of	ADP
fet-38733	160	13	repercussions	repercussion	NOUN
fet-38733	160	14	thanks	thank	NOUN
fet-38733	160	15	to	to	ADP
fet-38733	160	16	this	this	PRON
fet-38733	160	17	.	.	PUNCT
fet-38733	161	1	it	it	PRON
fet-38733	161	2	takes	take	VERB
fet-38733	161	3	ethical	ethical	ADJ
fet-38733	161	4	consideration	consideration	NOUN
fet-38733	161	5	and	and	CCONJ
fet-38733	161	6	dialogue	dialogue	NOUN
fet-38733	161	7	to	to	PART
fet-38733	161	8	support	support	VERB
fet-38733	161	9	understanding	understanding	NOUN
fet-38733	161	10	,	,	PUNCT
fet-38733	161	11	critical	critical	ADJ
fet-38733	161	12	thinking	thinking	NOUN
fet-38733	161	13	,	,	PUNCT
fet-38733	161	14	and	and	CCONJ
fet-38733	161	15	ethical	ethical	ADJ
fet-38733	161	16	decision	decision	NOUN
fet-38733	161	17	-	-	PUNCT
fet-38733	161	18	making	making	NOUN
fet-38733	161	19	in	in	ADP
fet-38733	161	20	school	school	NOUN
fet-38733	161	21	public	public	ADJ
fet-38733	161	22	relations	relation	NOUN
fet-38733	161	23	work	work	NOUN
fet-38733	161	24	.	.	PUNCT
fet-38733	162	1	schools	school	NOUN
fet-38733	162	2	should	should	AUX
fet-38733	162	3	encourage	encourage	VERB
fet-38733	162	4	open	open	ADJ
fet-38733	162	5	dialogue	dialogue	NOUN
fet-38733	162	6	and	and	CCONJ
fet-38733	162	7	thought	think	VERB
fet-38733	162	8	on	on	ADP
fet-38733	162	9	ethical	ethical	ADJ
fet-38733	162	10	challenges	challenge	NOUN
fet-38733	162	11	,	,	PUNCT
fet-38733	162	12	case	case	NOUN
fet-38733	162	13	studies	study	NOUN
fet-38733	162	14	,	,	PUNCT
fet-38733	162	15	and	and	CCONJ
fet-38733	162	16	real	real	ADJ
fet-38733	162	17	-	-	PUNCT
fet-38733	162	18	world	world	NOUN
fet-38733	162	19	examples	example	NOUN
fet-38733	162	20	in	in	ADP
fet-38733	162	21	order	order	NOUN
fet-38733	162	22	to	to	PART
fet-38733	162	23	foster	foster	VERB
fet-38733	162	24	a	a	DET
fet-38733	162	25	deeper	deep	ADJ
fet-38733	162	26	understanding	understanding	NOUN
fet-38733	162	27	of	of	ADP
fet-38733	162	28	ethical	ethical	ADJ
fet-38733	162	29	concerns	concern	NOUN
fet-38733	162	30	and	and	CCONJ
fet-38733	162	31	to	to	PART
fet-38733	162	32	inspire	inspire	VERB
fet-38733	162	33	ethical	ethical	ADJ
fet-38733	162	34	behaviour	behaviour	NOUN
fet-38733	162	35	among	among	ADP
fet-38733	162	36	practitioners	practitioner	NOUN
fet-38733	162	37	.	.	PUNCT
fet-38733	163	1	by	by	ADP
fet-38733	163	2	implementing	implement	VERB
fet-38733	163	3	these	these	DET
fet-38733	163	4	strategies	strategy	NOUN
fet-38733	163	5	,	,	PUNCT
fet-38733	163	6	educational	educational	ADJ
fet-38733	163	7	establishments	establishment	NOUN
fet-38733	163	8	can	can	AUX
fet-38733	163	9	address	address	VERB
fet-38733	163	10	problems	problem	NOUN
fet-38733	163	11	and	and	CCONJ
fet-38733	163	12	uphold	uphold	VERB
fet-38733	163	13	moral	moral	ADJ
fet-38733	163	14	standards	standard	NOUN
fet-38733	163	15	in	in	ADP
fet-38733	163	16	their	their	PRON
fet-38733	163	17	school	school	NOUN
fet-38733	163	18	pr	pr	NOUN
fet-38733	163	19	efforts	effort	NOUN
fet-38733	163	20	,	,	PUNCT
fet-38733	163	21	fostering	foster	VERB
fet-38733	163	22	honesty	honesty	NOUN
fet-38733	163	23	,	,	PUNCT
fet-38733	163	24	confidence	confidence	NOUN
fet-38733	163	25	,	,	PUNCT
fet-38733	163	26	and	and	CCONJ
fet-38733	163	27	goodwill	goodwill	NOUN
fet-38733	163	28	among	among	ADP
fet-38733	163	29	interested	interested	ADJ
fet-38733	163	30	parties	party	NOUN
fet-38733	163	31	.	.	PUNCT
fet-38733	164	1	11	11	NUM
fet-38733	164	2	.	.	PUNCT
fet-38733	165	1	recommendations	recommendation	NOUN
fet-38733	165	2	for	for	ADP
fet-38733	165	3	school	school	NOUN
fet-38733	165	4	administrators	administrator	NOUN
fet-38733	165	5	,	,	PUNCT
fet-38733	165	6	educators	educator	NOUN
fet-38733	165	7	,	,	PUNCT
fet-38733	165	8	and	and	CCONJ
fet-38733	165	9	communication	communication	NOUN
fet-38733	165	10	professionals	professional	NOUN
fet-38733	165	11	guidelines	guideline	NOUN
fet-38733	165	12	for	for	ADP
fet-38733	165	13	school	school	NOUN
fet-38733	165	14	administrators	administrator	NOUN
fet-38733	165	15	,	,	PUNCT
fet-38733	165	16	instructors	instructor	NOUN
fet-38733	165	17	,	,	PUNCT
fet-38733	165	18	and	and	CCONJ
fet-38733	165	19	communication	communication	NOUN
fet-38733	165	20	specialists	specialist	NOUN
fet-38733	165	21	are	be	AUX
fet-38733	165	22	crucial	crucial	ADJ
fet-38733	165	23	in	in	SCONJ
fet-38733	165	24	order	order	NOUN
fet-38733	165	25	to	to	PART
fet-38733	165	26	uphold	uphold	VERB
fet-38733	165	27	moral	moral	ADJ
fet-38733	165	28	standards	standard	NOUN
fet-38733	165	29	in	in	ADP
fet-38733	165	30	educational	educational	ADJ
fet-38733	165	31	institutions	institution	NOUN
fet-38733	165	32	,	,	PUNCT
fet-38733	165	33	promote	promote	VERB
fet-38733	165	34	effective	effective	ADJ
fet-38733	165	35	communication	communication	NOUN
fet-38733	165	36	,	,	PUNCT
fet-38733	165	37	and	and	CCONJ
fet-38733	165	38	increase	increase	VERB
fet-38733	165	39	transparency	transparency	NOUN
fet-38733	165	40	.	.	PUNCT
fet-38733	166	1	these	these	DET
fet-38733	166	2	parties	party	NOUN
fet-38733	166	3	can	can	AUX
fet-38733	166	4	improve	improve	VERB
fet-38733	166	5	public	public	ADJ
fet-38733	166	6	relations	relation	NOUN
fet-38733	166	7	efforts	effort	NOUN
fet-38733	166	8	and	and	CCONJ
fet-38733	166	9	assist	assist	VERB
fet-38733	166	10	the	the	DET
fet-38733	166	11	schools	school	NOUN
fet-38733	166	12	overall	overall	ADJ
fet-38733	166	13	mission	mission	NOUN
fet-38733	166	14	and	and	CCONJ
fet-38733	166	15	goals	goal	NOUN
fet-38733	166	16	by	by	ADP
fet-38733	166	17	cooperating	cooperate	VERB
fet-38733	166	18	and	and	CCONJ
fet-38733	166	19	utilizing	utilize	VERB
fet-38733	166	20	their	their	PRON
fet-38733	166	21	particular	particular	ADJ
fet-38733	166	22	areas	area	NOUN
fet-38733	166	23	of	of	ADP
fet-38733	166	24	competence	competence	NOUN
fet-38733	166	25	.	.	PUNCT
fet-38733	167	1	for	for	ADP
fet-38733	167	2	administrators	administrator	NOUN
fet-38733	167	3	it	it	PRON
fet-38733	167	4	is	be	AUX
fet-38733	167	5	suggested	suggest	VERB
fet-38733	167	6	that	that	SCONJ
fet-38733	167	7	,	,	PUNCT
fet-38733	167	8	1	1	NUM
fet-38733	167	9	)	)	PUNCT
fet-38733	167	10	.	.	PUNCT
fet-38733	168	1	it	it	PRON
fet-38733	168	2	is	be	AUX
fet-38733	168	3	the	the	DET
fet-38733	168	4	responsibility	responsibility	NOUN
fet-38733	168	5	of	of	ADP
fet-38733	168	6	school	school	NOUN
fet-38733	168	7	administrators	administrator	NOUN
fet-38733	168	8	to	to	PART
fet-38733	168	9	operate	operate	VERB
fet-38733	168	10	with	with	ADP
fet-38733	168	11	honesty	honesty	NOUN
fet-38733	168	12	,	,	PUNCT
fet-38733	168	13	integrity	integrity	NOUN
fet-38733	168	14	,	,	PUNCT
fet-38733	168	15	and	and	CCONJ
fet-38733	168	16	openness	openness	NOUN
fet-38733	168	17	while	while	SCONJ
fet-38733	168	18	engaging	engage	VERB
fet-38733	168	19	with	with	ADP
fet-38733	168	20	stakeholders	stakeholder	NOUN
fet-38733	168	21	in	in	ADP
fet-38733	168	22	order	order	NOUN
fet-38733	168	23	to	to	PART
fet-38733	168	24	provide	provide	VERB
fet-38733	168	25	an	an	DET
fet-38733	168	26	example	example	NOUN
fet-38733	168	27	of	of	ADP
fet-38733	168	28	moral	moral	ADJ
fet-38733	168	29	behaviour	behaviour	NOUN
fet-38733	168	30	and	and	CCONJ
fet-38733	168	31	open	open	ADJ
fet-38733	168	32	communication	communication	NOUN
fet-38733	168	33	.	.	PUNCT
fet-38733	169	1	2	2	NUM
fet-38733	169	2	)	)	PUNCT
fet-38733	169	3	.	.	PUNCT
fet-38733	170	1	transparent	transparent	ADJ
fet-38733	170	2	communication	communication	NOUN
fet-38733	170	3	protocols	protocol	NOUN
fet-38733	170	4	and	and	CCONJ
fet-38733	170	5	public	public	ADJ
fet-38733	170	6	relations	relation	NOUN
fet-38733	170	7	practice	practice	NOUN
fet-38733	170	8	guidelines	guideline	NOUN
fet-38733	170	9	that	that	PRON
fet-38733	170	10	outline	outline	VERB
fet-38733	170	11	expectations	expectation	NOUN
fet-38733	170	12	for	for	ADP
fet-38733	170	13	moral	moral	ADJ
fet-38733	170	14	behaviour	behaviour	NOUN
fet-38733	170	15	,	,	PUNCT
fet-38733	170	16	stakeholder	stakeholder	NOUN
fet-38733	170	17	participation	participation	NOUN
fet-38733	170	18	,	,	PUNCT
fet-38733	170	19	and	and	CCONJ
fet-38733	170	20	decision	decision	NOUN
fet-38733	170	21	-	-	PUNCT
fet-38733	170	22	making	make	VERB
fet-38733	170	23	processes	process	NOUN
fet-38733	170	24	should	should	AUX
fet-38733	170	25	be	be	AUX
fet-38733	170	26	established	establish	VERB
fet-38733	170	27	by	by	ADP
fet-38733	170	28	administrators	administrator	NOUN
fet-38733	170	29	.	.	PUNCT
fet-38733	171	1	3	3	NUM
fet-38733	171	2	)	)	PUNCT
fet-38733	171	3	.	.	PUNCT
fet-38733	172	1	administrators	administrator	NOUN
fet-38733	172	2	should	should	AUX
fet-38733	172	3	support	support	VERB
fet-38733	172	4	opportunities	opportunity	NOUN
fet-38733	172	5	for	for	ADP
fet-38733	172	6	ongoing	ongoing	ADJ
fet-38733	172	7	professional	professional	ADJ
fet-38733	172	8	development	development	NOUN
fet-38733	172	9	to	to	PART
fet-38733	172	10	guarantee	guarantee	VERB
fet-38733	172	11	that	that	SCONJ
fet-38733	172	12	teachers	teacher	NOUN
fet-38733	172	13	and	and	CCONJ
fet-38733	172	14	communication	communication	NOUN
fet-38733	172	15	professionals	professional	NOUN
fet-38733	172	16	have	have	VERB
fet-38733	172	17	the	the	DET
fet-38733	172	18	knowledge	knowledge	NOUN
fet-38733	172	19	,	,	PUNCT
fet-38733	172	20	skills	skill	NOUN
fet-38733	172	21	,	,	PUNCT
fet-38733	172	22	and	and	CCONJ
fet-38733	172	23	resources	resource	NOUN
fet-38733	172	24	needed	need	VERB
fet-38733	172	25	to	to	PART
fet-38733	172	26	successfully	successfully	ADV
fet-38733	172	27	navigate	navigate	VERB
fet-38733	172	28	communication	communication	NOUN
fet-38733	172	29	challenges	challenge	NOUN
fet-38733	172	30	and	and	CCONJ
fet-38733	172	31	uphold	uphold	VERB
fet-38733	172	32	ethical	ethical	ADJ
fet-38733	172	33	standards	standard	NOUN
fet-38733	172	34	.	.	PUNCT
fet-38733	173	1	4	4	NUM
fet-38733	173	2	)	)	PUNCT
fet-38733	173	3	.	.	PUNCT
fet-38733	174	1	foster	foster	VERB
fet-38733	174	2	a	a	DET
fet-38733	174	3	culture	culture	NOUN
fet-38733	174	4	of	of	ADP
fet-38733	174	5	ethical	ethical	ADJ
fet-38733	174	6	leadership	leadership	NOUN
fet-38733	174	7	:	:	PUNCT
fet-38733	174	8	administrators	administrator	NOUN
fet-38733	174	9	should	should	AUX
fet-38733	174	10	foster	foster	VERB
fet-38733	174	11	an	an	DET
fet-38733	174	12	atmosphere	atmosphere	NOUN
fet-38733	174	13	of	of	ADP
fet-38733	174	14	moral	moral	ADJ
fet-38733	174	15	leadership	leadership	NOUN
fet-38733	174	16	within	within	ADP
fet-38733	174	17	the	the	DET
fet-38733	174	18	school	school	NOUN
fet-38733	174	19	community	community	NOUN
fet-38733	174	20	by	by	ADP
fet-38733	174	21	promoting	promote	VERB
fet-38733	174	22	frank	frank	ADJ
fet-38733	174	23	dialogue	dialogue	NOUN
fet-38733	174	24	,	,	PUNCT
fet-38733	174	25	moral	moral	ADJ
fet-38733	174	26	reflection	reflection	NOUN
fet-38733	174	27	,	,	PUNCT
fet-38733	174	28	and	and	CCONJ
fet-38733	174	29	a	a	DET
fet-38733	174	30	commitment	commitment	NOUN
fet-38733	174	31	to	to	ADP
fet-38733	174	32	transparency	transparency	NOUN
fet-38733	174	33	and	and	CCONJ
fet-38733	174	34	honesty	honesty	NOUN
fet-38733	174	35	.	.	PUNCT
fet-38733	175	1	5	5	NUM
fet-38733	175	2	)	)	PUNCT
fet-38733	175	3	.	.	PUNCT
fet-38733	176	1	in	in	ADP
fet-38733	176	2	addition	addition	NOUN
fet-38733	176	3	to	to	ADP
fet-38733	176	4	handling	handle	VERB
fet-38733	176	5	budgeting	budgeting	ADJ
fet-38733	176	6	matters	matter	NOUN
fet-38733	176	7	,	,	PUNCT
fet-38733	176	8	personnel	personnel	NOUN
fet-38733	176	9	,	,	PUNCT
fet-38733	176	10	training	training	NOUN
fet-38733	176	11	,	,	PUNCT
fet-38733	176	12	and	and	CCONJ
fet-38733	176	13	technology	technology	NOUN
fet-38733	176	14	,	,	PUNCT
fet-38733	176	15	administrators	administrator	NOUN
fet-38733	176	16	are	be	AUX
fet-38733	176	17	also	also	ADV
fet-38733	176	18	in	in	ADP
fet-38733	176	19	charge	charge	NOUN
fet-38733	176	20	of	of	ADP
fet-38733	176	21	supplying	supply	VERB
fet-38733	176	22	materials	material	NOUN
fet-38733	176	23	and	and	CCONJ
fet-38733	176	24	assistance	assistance	NOUN
fet-38733	176	25	for	for	ADP
fet-38733	176	26	pr	pr	NOUN
fet-38733	176	27	campaigns	campaign	NOUN
fet-38733	176	28	.	.	PUNCT
fet-38733	177	1	educators	educator	NOUN
fet-38733	177	2	should	should	AUX
fet-38733	177	3	,	,	PUNCT
fet-38733	177	4	1	1	NUM
fet-38733	177	5	)	)	PUNCT
fet-38733	177	6	.	.	PUNCT
fet-38733	178	1	give	give	VERB
fet-38733	178	2	developing	develop	VERB
fet-38733	178	3	their	their	PRON
fet-38733	178	4	written	write	VERB
fet-38733	178	5	,	,	PUNCT
fet-38733	178	6	oral	oral	ADJ
fet-38733	178	7	,	,	PUNCT
fet-38733	178	8	and	and	CCONJ
fet-38733	178	9	digital	digital	ADJ
fet-38733	178	10	communication	communication	NOUN
fet-38733	178	11	skills	skill	VERB
fet-38733	178	12	top	top	ADJ
fet-38733	178	13	priority	priority	NOUN
fet-38733	178	14	if	if	SCONJ
fet-38733	178	15	they	they	PRON
fet-38733	178	16	want	want	VERB
fet-38733	178	17	to	to	PART
fet-38733	178	18	engage	engage	VERB
fet-38733	178	19	with	with	ADP
fet-38733	178	20	students	student	NOUN
fet-38733	178	21	,	,	PUNCT
fet-38733	178	22	parents	parent	NOUN
fet-38733	178	23	,	,	PUNCT
fet-38733	178	24	colleagues	colleague	NOUN
fet-38733	178	25	,	,	PUNCT
fet-38733	178	26	and	and	CCONJ
fet-38733	178	27	the	the	DET
fet-38733	178	28	community	community	NOUN
fet-38733	178	29	in	in	ADP
fet-38733	178	30	a	a	DET
fet-38733	178	31	productive	productive	ADJ
fet-38733	178	32	way	way	NOUN
fet-38733	178	33	.	.	PUNCT
fet-38733	179	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	179	2	frontiers	frontier	NOUN
fet-38733	179	3	in	in	ADP
fet-38733	179	4	education	education	NOUN
fet-38733	179	5	technology	technology	NOUN
fet-38733	179	6	vol	vol	NOUN
fet-38733	179	7	.	.	PROPN
fet-38733	179	8	7	7	NUM
fet-38733	179	9	,	,	PUNCT
fet-38733	179	10	no	no	INTJ
fet-38733	179	11	.	.	NOUN
fet-38733	179	12	2	2	NUM
fet-38733	179	13	,	,	PUNCT
fet-38733	179	14	2024	2024	NUM
fet-38733	179	15	34	34	NUM
fet-38733	179	16	published	publish	VERB
fet-38733	179	17	by	by	ADP
fet-38733	179	18	scholink	scholink	PROPN
fet-38733	179	19	inc	inc	PROPN
fet-38733	179	20	.	.	PROPN
fet-38733	179	21	2	2	NUM
fet-38733	179	22	)	)	PUNCT
fet-38733	179	23	.	.	PUNCT
fet-38733	180	1	integrate	integrate	VERB
fet-38733	180	2	the	the	DET
fet-38733	180	3	development	development	NOUN
fet-38733	180	4	of	of	ADP
fet-38733	180	5	communication	communication	NOUN
fet-38733	180	6	skills	skill	NOUN
fet-38733	180	7	into	into	ADP
fet-38733	180	8	the	the	DET
fet-38733	180	9	curriculum	curriculum	NOUN
fet-38733	180	10	,	,	PUNCT
fet-38733	180	11	giving	give	VERB
fet-38733	180	12	pupils	pupil	NOUN
fet-38733	180	13	the	the	DET
fet-38733	180	14	chance	chance	NOUN
fet-38733	180	15	to	to	PART
fet-38733	180	16	practice	practice	VERB
fet-38733	180	17	writing	writing	NOUN
fet-38733	180	18	,	,	PUNCT
fet-38733	180	19	public	public	ADJ
fet-38733	180	20	speaking	speaking	NOUN
fet-38733	180	21	,	,	PUNCT
fet-38733	180	22	and	and	CCONJ
fet-38733	180	23	digital	digital	ADJ
fet-38733	180	24	media	medium	NOUN
fet-38733	180	25	literacy	literacy	NOUN
fet-38733	180	26	across	across	ADP
fet-38733	180	27	a	a	DET
fet-38733	180	28	range	range	NOUN
fet-38733	180	29	of	of	ADP
fet-38733	180	30	subject	subject	ADJ
fet-38733	180	31	areas	area	NOUN
fet-38733	180	32	.	.	PUNCT
fet-38733	181	1	3	3	NUM
fet-38733	181	2	)	)	PUNCT
fet-38733	181	3	.	.	PUNCT
fet-38733	182	1	support	support	NOUN
fet-38733	182	2	school	school	NOUN
fet-38733	182	3	public	public	ADJ
fet-38733	182	4	relations	relation	NOUN
fet-38733	182	5	efforts	effort	NOUN
fet-38733	182	6	by	by	ADP
fet-38733	182	7	participating	participate	VERB
fet-38733	182	8	in	in	ADP
fet-38733	182	9	communication	communication	NOUN
fet-38733	182	10	initiatives	initiative	NOUN
fet-38733	182	11	,	,	PUNCT
fet-38733	182	12	providing	provide	VERB
fet-38733	182	13	input	input	NOUN
fet-38733	182	14	and	and	CCONJ
fet-38733	182	15	feedback	feedback	NOUN
fet-38733	182	16	,	,	PUNCT
fet-38733	182	17	and	and	CCONJ
fet-38733	182	18	serving	serve	VERB
fet-38733	182	19	as	as	ADP
fet-38733	182	20	advocates	advocate	NOUN
fet-38733	182	21	for	for	ADP
fet-38733	182	22	the	the	DET
fet-38733	182	23	school	school	NOUN
fet-38733	182	24	within	within	ADP
fet-38733	182	25	the	the	DET
fet-38733	182	26	community	community	NOUN
fet-38733	182	27	.	.	PUNCT
fet-38733	183	1	4	4	NUM
fet-38733	183	2	)	)	PUNCT
fet-38733	183	3	.	.	PUNCT
fet-38733	184	1	act	act	VERB
fet-38733	184	2	as	as	ADP
fet-38733	184	3	role	role	NOUN
fet-38733	184	4	models	model	NOUN
fet-38733	184	5	for	for	ADP
fet-38733	184	6	ethical	ethical	ADJ
fet-38733	184	7	behavior	behavior	NOUN
fet-38733	184	8	and	and	CCONJ
fet-38733	184	9	communication	communication	NOUN
fet-38733	184	10	,	,	PUNCT
fet-38733	184	11	demonstrating	demonstrate	VERB
fet-38733	184	12	respect	respect	NOUN
fet-38733	184	13	,	,	PUNCT
fet-38733	184	14	professionalism	professionalism	NOUN
fet-38733	184	15	,	,	PUNCT
fet-38733	184	16	and	and	CCONJ
fet-38733	184	17	integrity	integrity	NOUN
fet-38733	184	18	in	in	ADP
fet-38733	184	19	their	their	PRON
fet-38733	184	20	interactions	interaction	NOUN
fet-38733	184	21	with	with	ADP
fet-38733	184	22	students	student	NOUN
fet-38733	184	23	,	,	PUNCT
fet-38733	184	24	colleagues	colleague	NOUN
fet-38733	184	25	,	,	PUNCT
fet-38733	184	26	and	and	CCONJ
fet-38733	184	27	parents	parent	NOUN
fet-38733	184	28	.	.	PUNCT
fet-38733	185	1	5	5	NUM
fet-38733	185	2	)	)	PUNCT
fet-38733	185	3	.	.	PUNCT
fet-38733	186	1	make	make	VERB
fet-38733	186	2	the	the	DET
fet-38733	186	3	most	most	ADJ
fet-38733	186	4	of	of	ADP
fet-38733	186	5	professional	professional	ADJ
fet-38733	186	6	development	development	NOUN
fet-38733	186	7	opportunities	opportunity	NOUN
fet-38733	186	8	to	to	PART
fet-38733	186	9	enhance	enhance	VERB
fet-38733	186	10	their	their	PRON
fet-38733	186	11	communication	communication	NOUN
fet-38733	186	12	skills	skill	NOUN
fet-38733	186	13	,	,	PUNCT
fet-38733	186	14	support	support	VERB
fet-38733	186	15	the	the	DET
fet-38733	186	16	school	school	NOUN
fet-38733	186	17	’s	’s	PART
fet-38733	186	18	communication	communication	NOUN
fet-38733	186	19	objectives	objective	NOUN
fet-38733	186	20	,	,	PUNCT
fet-38733	186	21	and	and	CCONJ
fet-38733	186	22	stay	stay	VERB
fet-38733	186	23	current	current	ADJ
fet-38733	186	24	on	on	ADP
fet-38733	186	25	public	public	ADJ
fet-38733	186	26	relations	relation	NOUN
fet-38733	186	27	best	good	ADJ
fet-38733	186	28	practices	practice	NOUN
fet-38733	186	29	.	.	PUNCT
fet-38733	187	1	communication	communication	NOUN
fet-38733	187	2	professionals	professional	NOUN
fet-38733	187	3	should	should	AUX
fet-38733	187	4	,	,	PUNCT
fet-38733	187	5	1	1	NUM
fet-38733	187	6	)	)	PUNCT
fet-38733	187	7	.	.	PUNCT
fet-38733	188	1	always	always	ADV
fet-38733	188	2	refresh	refresh	VERB
fet-38733	188	3	their	their	PRON
fet-38733	188	4	knowledge	knowledge	NOUN
fet-38733	188	5	and	and	CCONJ
fet-38733	188	6	skills	skill	NOUN
fet-38733	188	7	by	by	ADP
fet-38733	188	8	studying	study	VERB
fet-38733	188	9	new	new	ADJ
fet-38733	188	10	advances	advance	NOUN
fet-38733	188	11	in	in	ADP
fet-38733	188	12	public	public	ADJ
fet-38733	188	13	relations	relation	NOUN
fet-38733	188	14	as	as	ADV
fet-38733	188	15	well	well	ADV
fet-38733	188	16	as	as	ADP
fet-38733	188	17	emerging	emerge	VERB
fet-38733	188	18	trends	trend	NOUN
fet-38733	188	19	,	,	PUNCT
fet-38733	188	20	technology	technology	NOUN
fet-38733	188	21	,	,	PUNCT
fet-38733	188	22	and	and	CCONJ
fet-38733	188	23	best	good	ADJ
fet-38733	188	24	practices	practice	NOUN
fet-38733	188	25	in	in	ADP
fet-38733	188	26	order	order	NOUN
fet-38733	188	27	to	to	PART
fet-38733	188	28	stay	stay	VERB
fet-38733	188	29	ahead	ahead	ADV
fet-38733	188	30	of	of	ADP
fet-38733	188	31	the	the	DET
fet-38733	188	32	curve	curve	NOUN
fet-38733	188	33	.	.	PUNCT
fet-38733	189	1	2	2	NUM
fet-38733	189	2	)	)	PUNCT
fet-38733	189	3	.	.	PUNCT
fet-38733	190	1	build	build	VERB
fet-38733	190	2	strong	strong	ADJ
fet-38733	190	3	relationships	relationship	NOUN
fet-38733	190	4	with	with	ADP
fet-38733	190	5	all	all	DET
fet-38733	190	6	relevant	relevant	ADJ
fet-38733	190	7	stakeholders	stakeholder	NOUN
fet-38733	190	8	,	,	PUNCT
fet-38733	190	9	including	include	VERB
fet-38733	190	10	students	student	NOUN
fet-38733	190	11	,	,	PUNCT
fet-38733	190	12	parents	parent	NOUN
fet-38733	190	13	,	,	PUNCT
fet-38733	190	14	staff	staff	NOUN
fet-38733	190	15	,	,	PUNCT
fet-38733	190	16	administrators	administrator	NOUN
fet-38733	190	17	,	,	PUNCT
fet-38733	190	18	and	and	CCONJ
fet-38733	190	19	community	community	NOUN
fet-38733	190	20	members	member	NOUN
fet-38733	190	21	,	,	PUNCT
fet-38733	190	22	in	in	ADP
fet-38733	190	23	order	order	NOUN
fet-38733	190	24	to	to	PART
fet-38733	190	25	establish	establish	VERB
fet-38733	190	26	credibility	credibility	NOUN
fet-38733	190	27	,	,	PUNCT
fet-38733	190	28	trust	trust	NOUN
fet-38733	190	29	,	,	PUNCT
fet-38733	190	30	and	and	CCONJ
fet-38733	190	31	involvement	involvement	NOUN
fet-38733	190	32	.	.	PUNCT
fet-38733	191	1	3	3	X
fet-38733	191	2	)	)	PUNCT
fet-38733	191	3	.	.	PUNCT
fet-38733	192	1	promote	promote	VERB
fet-38733	192	2	transparency	transparency	NOUN
fet-38733	192	3	in	in	ADP
fet-38733	192	4	their	their	PRON
fet-38733	192	5	activities	activity	NOUN
fet-38733	192	6	by	by	ADP
fet-38733	192	7	providing	provide	VERB
fet-38733	192	8	accurate	accurate	ADJ
fet-38733	192	9	,	,	PUNCT
fet-38733	192	10	timely	timely	ADJ
fet-38733	192	11	,	,	PUNCT
fet-38733	192	12	and	and	CCONJ
fet-38733	192	13	easily	easily	ADV
fet-38733	192	14	accessible	accessible	ADJ
fet-38733	192	15	information	information	NOUN
fet-38733	192	16	to	to	ADP
fet-38733	192	17	stakeholders	stakeholder	NOUN
fet-38733	192	18	and	and	CCONJ
fet-38733	192	19	by	by	ADP
fet-38733	192	20	being	be	AUX
fet-38733	192	21	frank	frank	ADJ
fet-38733	192	22	and	and	CCONJ
fet-38733	192	23	transparent	transparent	ADJ
fet-38733	192	24	in	in	ADP
fet-38733	192	25	their	their	PRON
fet-38733	192	26	responses	response	NOUN
fet-38733	192	27	to	to	ADP
fet-38733	192	28	any	any	DET
fet-38733	192	29	questions	question	NOUN
fet-38733	192	30	or	or	CCONJ
fet-38733	192	31	concerns	concern	NOUN
fet-38733	192	32	that	that	PRON
fet-38733	192	33	may	may	AUX
fet-38733	192	34	come	come	VERB
fet-38733	192	35	up	up	ADP
fet-38733	192	36	.	.	PUNCT
fet-38733	193	1	4	4	NUM
fet-38733	193	2	)	)	PUNCT
fet-38733	193	3	.	.	PUNCT
fet-38733	194	1	uphold	uphold	VERB
fet-38733	194	2	ethical	ethical	ADJ
fet-38733	194	3	standards	standard	NOUN
fet-38733	194	4	in	in	ADP
fet-38733	194	5	all	all	DET
fet-38733	194	6	parts	part	NOUN
fet-38733	194	7	of	of	ADP
fet-38733	194	8	their	their	PRON
fet-38733	194	9	job	job	NOUN
fet-38733	194	10	,	,	PUNCT
fet-38733	194	11	adhering	adhere	VERB
fet-38733	194	12	to	to	ADP
fet-38733	194	13	principles	principle	NOUN
fet-38733	194	14	of	of	ADP
fet-38733	194	15	honesty	honesty	NOUN
fet-38733	194	16	,	,	PUNCT
fet-38733	194	17	integrity	integrity	NOUN
fet-38733	194	18	,	,	PUNCT
fet-38733	194	19	respect	respect	NOUN
fet-38733	194	20	,	,	PUNCT
fet-38733	194	21	and	and	CCONJ
fet-38733	194	22	fairness	fairness	NOUN
fet-38733	194	23	in	in	ADP
fet-38733	194	24	their	their	PRON
fet-38733	194	25	communication	communication	NOUN
fet-38733	194	26	practices	practice	NOUN
fet-38733	194	27	.	.	PUNCT
fet-38733	195	1	5	5	NUM
fet-38733	195	2	)	)	PUNCT
fet-38733	195	3	.	.	PUNCT
fet-38733	196	1	make	make	VERB
fet-38733	196	2	sure	sure	ADJ
fet-38733	196	3	that	that	SCONJ
fet-38733	196	4	communication	communication	NOUN
fet-38733	196	5	initiatives	initiative	NOUN
fet-38733	196	6	are	be	AUX
fet-38733	196	7	in	in	ADP
fet-38733	196	8	line	line	NOUN
fet-38733	196	9	with	with	ADP
fet-38733	196	10	the	the	DET
fet-38733	196	11	mission	mission	NOUN
fet-38733	196	12	and	and	CCONJ
fet-38733	196	13	goals	goal	NOUN
fet-38733	196	14	of	of	ADP
fet-38733	196	15	the	the	DET
fet-38733	196	16	school	school	NOUN
fet-38733	196	17	and	and	CCONJ
fet-38733	196	18	further	further	ADJ
fet-38733	196	19	organizational	organizational	ADJ
fet-38733	196	20	goals	goal	NOUN
fet-38733	196	21	,	,	PUNCT
fet-38733	196	22	communication	communication	NOUN
fet-38733	196	23	experts	expert	NOUN
fet-38733	196	24	should	should	AUX
fet-38733	196	25	work	work	VERB
fet-38733	196	26	in	in	ADP
fet-38733	196	27	conjunction	conjunction	NOUN
fet-38733	196	28	with	with	ADP
fet-38733	196	29	educators	educator	NOUN
fet-38733	196	30	,	,	PUNCT
fet-38733	196	31	administrators	administrator	NOUN
fet-38733	196	32	,	,	PUNCT
fet-38733	196	33	and	and	CCONJ
fet-38733	196	34	other	other	ADJ
fet-38733	196	35	stakeholders	stakeholder	NOUN
fet-38733	196	36	from	from	ADP
fet-38733	196	37	various	various	ADJ
fet-38733	196	38	departments	department	NOUN
fet-38733	196	39	.	.	PUNCT
fet-38733	197	1	by	by	ADP
fet-38733	197	2	implementing	implement	VERB
fet-38733	197	3	these	these	DET
fet-38733	197	4	recommendations	recommendation	NOUN
fet-38733	197	5	,	,	PUNCT
fet-38733	197	6	educators	educator	NOUN
fet-38733	197	7	,	,	PUNCT
fet-38733	197	8	communication	communication	NOUN
fet-38733	197	9	specialists	specialist	NOUN
fet-38733	197	10	,	,	PUNCT
fet-38733	197	11	and	and	CCONJ
fet-38733	197	12	school	school	NOUN
fet-38733	197	13	administrators	administrator	NOUN
fet-38733	197	14	can	can	AUX
fet-38733	197	15	work	work	VERB
fet-38733	197	16	together	together	ADV
fet-38733	197	17	to	to	PART
fet-38733	197	18	enhance	enhance	VERB
fet-38733	197	19	public	public	ADJ
fet-38733	197	20	relations	relation	NOUN
fet-38733	197	21	campaigns	campaign	NOUN
fet-38733	197	22	,	,	PUNCT
fet-38733	197	23	promote	promote	VERB
fet-38733	197	24	transparency	transparency	NOUN
fet-38733	197	25	,	,	PUNCT
fet-38733	197	26	and	and	CCONJ
fet-38733	197	27	uphold	uphold	VERB
fet-38733	197	28	moral	moral	ADJ
fet-38733	197	29	standards	standard	NOUN
fet-38733	197	30	in	in	ADP
fet-38733	197	31	classroom	classroom	NOUN
fet-38733	197	32	settings	setting	NOUN
fet-38733	197	33	,	,	PUNCT
fet-38733	197	34	strengthening	strengthen	VERB
fet-38733	197	35	relationships	relationship	NOUN
fet-38733	197	36	and	and	CCONJ
fet-38733	197	37	contributing	contribute	VERB
fet-38733	197	38	to	to	ADP
fet-38733	197	39	the	the	DET
fet-38733	197	40	success	success	NOUN
fet-38733	197	41	of	of	ADP
fet-38733	197	42	the	the	DET
fet-38733	197	43	school	school	NOUN
fet-38733	197	44	community	community	NOUN
fet-38733	197	45	.	.	PUNCT
fet-38733	198	1	12	12	NUM
fet-38733	198	2	.	.	PUNCT
fet-38733	198	3	implications	implication	NOUN
fet-38733	198	4	for	for	ADP
fet-38733	198	5	policy	policy	NOUN
fet-38733	198	6	and	and	CCONJ
fet-38733	198	7	practice	practice	NOUN
fet-38733	198	8	in	in	ADP
fet-38733	198	9	educational	educational	ADJ
fet-38733	198	10	institutions	institution	NOUN
fet-38733	198	11	effective	effective	ADJ
fet-38733	198	12	public	public	ADJ
fet-38733	198	13	relations	relation	NOUN
fet-38733	198	14	campaigns	campaign	NOUN
fet-38733	198	15	,	,	PUNCT
fet-38733	198	16	openness	openness	NOUN
fet-38733	198	17	,	,	PUNCT
fet-38733	198	18	and	and	CCONJ
fet-38733	198	19	moral	moral	ADJ
fet-38733	198	20	principles	principle	NOUN
fet-38733	198	21	have	have	VERB
fet-38733	198	22	important	important	ADJ
fet-38733	198	23	policy	policy	NOUN
fet-38733	198	24	and	and	CCONJ
fet-38733	198	25	practice	practice	NOUN
fet-38733	198	26	implications	implication	NOUN
fet-38733	198	27	for	for	ADP
fet-38733	198	28	educational	educational	ADJ
fet-38733	198	29	institutions	institution	NOUN
fet-38733	198	30	that	that	PRON
fet-38733	198	31	can	can	AUX
fet-38733	198	32	have	have	VERB
fet-38733	198	33	a	a	DET
fet-38733	198	34	favorable	favorable	ADJ
fet-38733	198	35	effect	effect	NOUN
fet-38733	198	36	on	on	ADP
fet-38733	198	37	several	several	ADJ
fet-38733	198	38	areas	area	NOUN
fet-38733	198	39	of	of	ADP
fet-38733	198	40	school	school	NOUN
fet-38733	198	41	operations	operation	NOUN
fet-38733	198	42	.	.	PUNCT
fet-38733	199	1	establishing	establish	VERB
fet-38733	199	2	explicit	explicit	ADJ
fet-38733	199	3	communication	communication	NOUN
fet-38733	199	4	policies	policy	NOUN
fet-38733	199	5	that	that	PRON
fet-38733	199	6	spell	spell	VERB
fet-38733	199	7	out	out	ADP
fet-38733	199	8	standards	standard	NOUN
fet-38733	199	9	for	for	ADP
fet-38733	199	10	moral	moral	ADJ
fet-38733	199	11	behaviour	behaviour	NOUN
fet-38733	199	12	,	,	PUNCT
fet-38733	199	13	openness	openness	NOUN
fet-38733	199	14	,	,	PUNCT
fet-38733	199	15	and	and	CCONJ
fet-38733	199	16	stakeholder	stakeholder	NOUN
fet-38733	199	17	participation	participation	NOUN
fet-38733	199	18	is	be	AUX
fet-38733	199	19	a	a	DET
fet-38733	199	20	good	good	ADJ
fet-38733	199	21	idea	idea	NOUN
fet-38733	199	22	for	for	ADP
fet-38733	199	23	educational	educational	ADJ
fet-38733	199	24	institutions	institution	NOUN
fet-38733	199	25	.	.	PUNCT
fet-38733	200	1	to	to	PART
fet-38733	200	2	ensure	ensure	VERB
fet-38733	200	3	consistency	consistency	NOUN
fet-38733	200	4	and	and	CCONJ
fet-38733	200	5	alignment	alignment	NOUN
fet-38733	200	6	with	with	ADP
fet-38733	200	7	the	the	DET
fet-38733	200	8	goals	goal	NOUN
fet-38733	200	9	of	of	ADP
fet-38733	200	10	the	the	DET
fet-38733	200	11	educational	educational	ADJ
fet-38733	200	12	establishment	establishment	NOUN
fet-38733	200	13	,	,	PUNCT
fet-38733	200	14	these	these	DET
fet-38733	200	15	regulations	regulation	NOUN
fet-38733	200	16	have	have	VERB
fet-38733	200	17	to	to	PART
fet-38733	200	18	be	be	AUX
fet-38733	200	19	incorporated	incorporate	VERB
fet-38733	200	20	into	into	ADP
fet-38733	200	21	more	more	ADV
fet-38733	200	22	comprehensive	comprehensive	ADJ
fet-38733	200	23	organizational	organizational	ADJ
fet-38733	200	24	procedures	procedure	NOUN
fet-38733	200	25	and	and	CCONJ
fet-38733	200	26	policies	policy	NOUN
fet-38733	200	27	.	.	PUNCT
fet-38733	201	1	educational	educational	ADJ
fet-38733	201	2	institutions	institution	NOUN
fet-38733	201	3	should	should	AUX
fet-38733	201	4	define	define	VERB
fet-38733	201	5	defined	define	VERB
fet-38733	201	6	objectives	objective	NOUN
fet-38733	201	7	,	,	PUNCT
fet-38733	201	8	strategies	strategy	NOUN
fet-38733	201	9	,	,	PUNCT
fet-38733	201	10	and	and	CCONJ
fet-38733	201	11	performance	performance	NOUN
fet-38733	201	12	criteria	criterion	NOUN
fet-38733	201	13	for	for	ADP
fet-38733	201	14	public	public	ADJ
fet-38733	201	15	relations	relation	NOUN
fet-38733	201	16	as	as	ADP
fet-38733	201	17	part	part	NOUN
fet-38733	201	18	of	of	ADP
fet-38733	201	19	their	their	PRON
fet-38733	201	20	strategic	strategic	ADJ
fet-38733	201	21	planning	planning	NOUN
fet-38733	201	22	process	process	NOUN
fet-38733	201	23	in	in	ADP
fet-38733	201	24	order	order	NOUN
fet-38733	201	25	to	to	PART
fet-38733	201	26	effectively	effectively	ADV
fet-38733	201	27	lead	lead	VERB
fet-38733	201	28	communication	communication	NOUN
fet-38733	201	29	operations	operation	NOUN
fet-38733	201	30	.	.	PUNCT
fet-38733	202	1	by	by	ADP
fet-38733	202	2	aligning	align	VERB
fet-38733	202	3	their	their	PRON
fet-38733	202	4	public	public	ADJ
fet-38733	202	5	relations	relation	NOUN
fet-38733	202	6	initiatives	initiative	NOUN
fet-38733	202	7	with	with	ADP
fet-38733	202	8	their	their	PRON
fet-38733	202	9	strategic	strategic	ADJ
fet-38733	202	10	objectives	objective	NOUN
fet-38733	202	11	,	,	PUNCT
fet-38733	202	12	schools	school	NOUN
fet-38733	202	13	can	can	AUX
fet-38733	202	14	enhance	enhance	VERB
fet-38733	202	15	their	their	PRON
fet-38733	202	16	standing	standing	NOUN
fet-38733	202	17	,	,	PUNCT
fet-38733	202	18	prominence	prominence	NOUN
fet-38733	202	19	,	,	PUNCT
fet-38733	202	20	and	and	CCONJ
fet-38733	202	21	relationships	relationship	NOUN
fet-38733	202	22	with	with	ADP
fet-38733	202	23	interested	interested	ADJ
fet-38733	202	24	parties	party	NOUN
fet-38733	202	25	.	.	PUNCT
fet-38733	203	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	203	2	frontiers	frontier	NOUN
fet-38733	203	3	in	in	ADP
fet-38733	203	4	education	education	NOUN
fet-38733	203	5	technology	technology	NOUN
fet-38733	203	6	vol	vol	NOUN
fet-38733	203	7	.	.	PROPN
fet-38733	203	8	7	7	NUM
fet-38733	203	9	,	,	PUNCT
fet-38733	203	10	no	no	INTJ
fet-38733	203	11	.	.	NOUN
fet-38733	203	12	2	2	NUM
fet-38733	203	13	,	,	PUNCT
fet-38733	203	14	2024	2024	NUM
fet-38733	203	15	35	35	NUM
fet-38733	203	16	published	publish	VERB
fet-38733	203	17	by	by	ADP
fet-38733	203	18	scholink	scholink	PROPN
fet-38733	203	19	inc	inc	PROPN
fet-38733	203	20	.	.	PROPN
fet-38733	203	21	to	to	PART
fet-38733	203	22	increase	increase	VERB
fet-38733	203	23	staff	staff	NOUN
fet-38733	203	24	,	,	PUNCT
fet-38733	203	25	administrators	administrator	NOUN
fet-38733	203	26	,	,	PUNCT
fet-38733	203	27	and	and	CCONJ
fet-38733	203	28	communication	communication	NOUN
fet-38733	203	29	professionals	professional	NOUN
fet-38733	203	30	’	'	PUNCT
fet-38733	203	31	communication	communication	NOUN
fet-38733	203	32	ability	ability	NOUN
fet-38733	203	33	,	,	PUNCT
fet-38733	203	34	ethical	ethical	ADJ
fet-38733	203	35	standards	standard	NOUN
fet-38733	203	36	understanding	understanding	NOUN
fet-38733	203	37	,	,	PUNCT
fet-38733	203	38	and	and	CCONJ
fet-38733	203	39	comprehension	comprehension	NOUN
fet-38733	203	40	of	of	ADP
fet-38733	203	41	public	public	ADJ
fet-38733	203	42	relations	relation	NOUN
fet-38733	203	43	best	good	ADJ
fet-38733	203	44	practices	practice	NOUN
fet-38733	203	45	,	,	PUNCT
fet-38733	203	46	educational	educational	ADJ
fet-38733	203	47	institutions	institution	NOUN
fet-38733	203	48	should	should	AUX
fet-38733	203	49	fund	fund	VERB
fet-38733	203	50	professional	professional	ADJ
fet-38733	203	51	development	development	NOUN
fet-38733	203	52	opportunities	opportunity	NOUN
fet-38733	203	53	for	for	ADP
fet-38733	203	54	them	they	PRON
fet-38733	203	55	.	.	PUNCT
fet-38733	204	1	professional	professional	ADJ
fet-38733	204	2	development	development	NOUN
fet-38733	204	3	programs	program	NOUN
fet-38733	204	4	ought	ought	AUX
fet-38733	204	5	to	to	PART
fet-38733	204	6	be	be	AUX
fet-38733	204	7	tailored	tailor	VERB
fet-38733	204	8	to	to	ADP
fet-38733	204	9	the	the	DET
fet-38733	204	10	specific	specific	ADJ
fet-38733	204	11	needs	need	NOUN
fet-38733	204	12	and	and	CCONJ
fet-38733	204	13	objectives	objective	NOUN
fet-38733	204	14	of	of	ADP
fet-38733	204	15	the	the	DET
fet-38733	204	16	school	school	NOUN
fet-38733	204	17	community	community	NOUN
fet-38733	204	18	in	in	ADP
fet-38733	204	19	order	order	NOUN
fet-38733	204	20	to	to	PART
fet-38733	204	21	foster	foster	VERB
fet-38733	204	22	an	an	DET
fet-38733	204	23	atmosphere	atmosphere	NOUN
fet-38733	204	24	that	that	PRON
fet-38733	204	25	supports	support	VERB
fet-38733	204	26	lifelong	lifelong	ADJ
fet-38733	204	27	learning	learning	NOUN
fet-38733	204	28	and	and	CCONJ
fet-38733	204	29	growth	growth	NOUN
fet-38733	204	30	.	.	PUNCT
fet-38733	205	1	in	in	ADP
fet-38733	205	2	their	their	PRON
fet-38733	205	3	communication	communication	NOUN
fet-38733	205	4	initiatives	initiative	NOUN
fet-38733	205	5	,	,	PUNCT
fet-38733	205	6	educational	educational	ADJ
fet-38733	205	7	institutions	institution	NOUN
fet-38733	205	8	should	should	AUX
fet-38733	205	9	place	place	VERB
fet-38733	205	10	a	a	DET
fet-38733	205	11	strong	strong	ADJ
fet-38733	205	12	focus	focus	NOUN
fet-38733	205	13	on	on	ADP
fet-38733	205	14	stakeholder	stakeholder	NOUN
fet-38733	205	15	participation	participation	NOUN
fet-38733	205	16	and	and	CCONJ
fet-38733	205	17	collaboration	collaboration	NOUN
fet-38733	205	18	.	.	PUNCT
fet-38733	206	1	this	this	PRON
fet-38733	206	2	entails	entail	VERB
fet-38733	206	3	getting	get	VERB
fet-38733	206	4	input	input	NOUN
fet-38733	206	5	,	,	PUNCT
fet-38733	206	6	including	include	VERB
fet-38733	206	7	stakeholders	stakeholder	NOUN
fet-38733	206	8	in	in	ADP
fet-38733	206	9	the	the	DET
fet-38733	206	10	decision	decision	NOUN
fet-38733	206	11	-	-	PUNCT
fet-38733	206	12	making	make	VERB
fet-38733	206	13	process	process	NOUN
fet-38733	206	14	,	,	PUNCT
fet-38733	206	15	and	and	CCONJ
fet-38733	206	16	cultivating	cultivate	VERB
fet-38733	206	17	ties	tie	NOUN
fet-38733	206	18	with	with	ADP
fet-38733	206	19	the	the	DET
fet-38733	206	20	local	local	ADJ
fet-38733	206	21	community	community	NOUN
fet-38733	206	22	.	.	PUNCT
fet-38733	207	1	schools	school	NOUN
fet-38733	207	2	can	can	AUX
fet-38733	207	3	establish	establish	VERB
fet-38733	207	4	credibility	credibility	NOUN
fet-38733	207	5	,	,	PUNCT
fet-38733	207	6	support	support	NOUN
fet-38733	207	7	,	,	PUNCT
fet-38733	207	8	and	and	CCONJ
fet-38733	207	9	trust	trust	NOUN
fet-38733	207	10	for	for	ADP
fet-38733	207	11	their	their	PRON
fet-38733	207	12	projects	project	NOUN
fet-38733	207	13	and	and	CCONJ
fet-38733	207	14	programs	program	NOUN
fet-38733	207	15	by	by	ADP
fet-38733	207	16	actively	actively	ADV
fet-38733	207	17	involving	involve	VERB
fet-38733	207	18	stakeholders	stakeholder	NOUN
fet-38733	207	19	.	.	PUNCT
fet-38733	208	1	educational	educational	ADJ
fet-38733	208	2	institutions	institution	NOUN
fet-38733	208	3	should	should	AUX
fet-38733	208	4	put	put	VERB
fet-38733	208	5	in	in	ADP
fet-38733	208	6	place	place	NOUN
fet-38733	208	7	transparent	transparent	ADJ
fet-38733	208	8	communication	communication	NOUN
fet-38733	208	9	practices	practice	NOUN
fet-38733	208	10	that	that	PRON
fet-38733	208	11	provide	provide	VERB
fet-38733	208	12	stakeholders	stakeholder	NOUN
fet-38733	208	13	with	with	ADP
fet-38733	208	14	quick	quick	ADJ
fet-38733	208	15	,	,	PUNCT
fet-38733	208	16	accurate	accurate	ADJ
fet-38733	208	17	,	,	PUNCT
fet-38733	208	18	and	and	CCONJ
fet-38733	208	19	easily	easily	ADV
fet-38733	208	20	accessible	accessible	ADJ
fet-38733	208	21	information	information	NOUN
fet-38733	208	22	on	on	ADP
fet-38733	208	23	school	school	NOUN
fet-38733	208	24	policies	policy	NOUN
fet-38733	208	25	,	,	PUNCT
fet-38733	208	26	projects	project	NOUN
fet-38733	208	27	,	,	PUNCT
fet-38733	208	28	and	and	CCONJ
fet-38733	208	29	programs	program	NOUN
fet-38733	208	30	.	.	PUNCT
fet-38733	209	1	by	by	ADP
fet-38733	209	2	establishing	establish	VERB
fet-38733	209	3	trust	trust	NOUN
fet-38733	209	4	,	,	PUNCT
fet-38733	209	5	encouraging	encourage	VERB
fet-38733	209	6	accountability	accountability	NOUN
fet-38733	209	7	,	,	PUNCT
fet-38733	209	8	and	and	CCONJ
fet-38733	209	9	cultivating	cultivate	VERB
fet-38733	209	10	connections	connection	NOUN
fet-38733	209	11	with	with	ADP
fet-38733	209	12	stakeholders	stakeholder	NOUN
fet-38733	209	13	,	,	PUNCT
fet-38733	209	14	transparent	transparent	ADJ
fet-38733	209	15	communication	communication	NOUN
fet-38733	209	16	helps	help	VERB
fet-38733	209	17	to	to	PART
fet-38733	209	18	create	create	VERB
fet-38733	209	19	a	a	DET
fet-38733	209	20	positive	positive	ADJ
fet-38733	209	21	school	school	NOUN
fet-38733	209	22	climate	climate	NOUN
fet-38733	209	23	and	and	CCONJ
fet-38733	209	24	culture	culture	NOUN
fet-38733	209	25	.	.	PUNCT
fet-38733	210	1	to	to	PART
fet-38733	210	2	ensure	ensure	VERB
fet-38733	210	3	that	that	SCONJ
fet-38733	210	4	public	public	ADJ
fet-38733	210	5	relations	relation	NOUN
fet-38733	210	6	initiatives	initiative	NOUN
fet-38733	210	7	are	be	AUX
fet-38733	210	8	executed	execute	VERB
fet-38733	210	9	fairly	fairly	ADV
fet-38733	210	10	,	,	PUNCT
fet-38733	210	11	with	with	ADP
fet-38733	210	12	respect	respect	NOUN
fet-38733	210	13	,	,	PUNCT
fet-38733	210	14	honesty	honesty	NOUN
fet-38733	210	15	,	,	PUNCT
fet-38733	210	16	and	and	CCONJ
fet-38733	210	17	equity	equity	NOUN
fet-38733	210	18	,	,	PUNCT
fet-38733	210	19	educational	educational	ADJ
fet-38733	210	20	institutions	institution	NOUN
fet-38733	210	21	must	must	AUX
fet-38733	210	22	set	set	VERB
fet-38733	210	23	up	up	ADP
fet-38733	210	24	ethical	ethical	ADJ
fet-38733	210	25	guidelines	guideline	NOUN
fet-38733	210	26	and	and	CCONJ
fet-38733	210	27	accountability	accountability	NOUN
fet-38733	210	28	systems	system	NOUN
fet-38733	210	29	.	.	PUNCT
fet-38733	211	1	it	it	PRON
fet-38733	211	2	may	may	AUX
fet-38733	211	3	be	be	AUX
fet-38733	211	4	necessary	necessary	ADJ
fet-38733	211	5	to	to	PART
fet-38733	211	6	implement	implement	VERB
fet-38733	211	7	monitoring	monitoring	NOUN
fet-38733	211	8	protocols	protocol	NOUN
fet-38733	211	9	,	,	PUNCT
fet-38733	211	10	whistleblower	whistleblower	NOUN
fet-38733	211	11	protection	protection	NOUN
fet-38733	211	12	programs	program	NOUN
fet-38733	211	13	,	,	PUNCT
fet-38733	211	14	and	and	CCONJ
fet-38733	211	15	codes	code	NOUN
fet-38733	211	16	of	of	ADP
fet-38733	211	17	conduct	conduct	NOUN
fet-38733	211	18	in	in	ADP
fet-38733	211	19	order	order	NOUN
fet-38733	211	20	to	to	PART
fet-38733	211	21	keep	keep	VERB
fet-38733	211	22	an	an	DET
fet-38733	211	23	eye	eye	NOUN
fet-38733	211	24	out	out	ADP
fet-38733	211	25	for	for	ADP
fet-38733	211	26	and	and	CCONJ
fet-38733	211	27	address	address	VERB
fet-38733	211	28	ethical	ethical	ADJ
fet-38733	211	29	issues	issue	NOUN
fet-38733	211	30	or	or	CCONJ
fet-38733	211	31	transgressions	transgression	NOUN
fet-38733	211	32	.	.	PUNCT
fet-38733	212	1	educational	educational	ADJ
fet-38733	212	2	institutions	institution	NOUN
fet-38733	212	3	should	should	AUX
fet-38733	212	4	regularly	regularly	ADV
fet-38733	212	5	examine	examine	VERB
fet-38733	212	6	and	and	CCONJ
fet-38733	212	7	assess	assess	VERB
fet-38733	212	8	the	the	DET
fet-38733	212	9	success	success	NOUN
fet-38733	212	10	of	of	ADP
fet-38733	212	11	their	their	PRON
fet-38733	212	12	public	public	ADJ
fet-38733	212	13	relations	relation	NOUN
fet-38733	212	14	initiatives	initiative	NOUN
fet-38733	212	15	to	to	PART
fet-38733	212	16	support	support	VERB
fet-38733	212	17	decision	decision	NOUN
fet-38733	212	18	-	-	PUNCT
fet-38733	212	19	making	making	NOUN
fet-38733	212	20	and	and	CCONJ
fet-38733	212	21	continuous	continuous	ADJ
fet-38733	212	22	development	development	NOUN
fet-38733	212	23	.	.	PUNCT
fet-38733	213	1	in	in	ADP
fet-38733	213	2	this	this	DET
fet-38733	213	3	process	process	NOUN
fet-38733	213	4	,	,	PUNCT
fet-38733	213	5	feedback	feedback	NOUN
fet-38733	213	6	from	from	ADP
fet-38733	213	7	stakeholders	stakeholder	NOUN
fet-38733	213	8	and	and	CCONJ
fet-38733	213	9	data	data	NOUN
fet-38733	213	10	-	-	PUNCT
fet-38733	213	11	driven	drive	VERB
fet-38733	213	12	metrics	metric	NOUN
fet-38733	213	13	should	should	AUX
fet-38733	213	14	be	be	AUX
fet-38733	213	15	employed	employ	VERB
fet-38733	213	16	.	.	PUNCT
fet-38733	214	1	through	through	ADP
fet-38733	214	2	the	the	DET
fet-38733	214	3	evaluation	evaluation	NOUN
fet-38733	214	4	of	of	ADP
fet-38733	214	5	communication	communication	NOUN
fet-38733	214	6	initiatives	initiative	NOUN
fet-38733	214	7	,	,	PUNCT
fet-38733	214	8	educational	educational	ADJ
fet-38733	214	9	institutions	institution	NOUN
fet-38733	214	10	can	can	AUX
fet-38733	214	11	highlight	highlight	VERB
fet-38733	214	12	their	their	PRON
fet-38733	214	13	areas	area	NOUN
fet-38733	214	14	of	of	ADP
fet-38733	214	15	strength	strength	NOUN
fet-38733	214	16	and	and	CCONJ
fet-38733	214	17	progress	progress	NOUN
fet-38733	214	18	,	,	PUNCT
fet-38733	214	19	allowing	allow	VERB
fet-38733	214	20	them	they	PRON
fet-38733	214	21	to	to	ADP
fet-38733	214	22	fine	fine	ADJ
fet-38733	214	23	-	-	PUNCT
fet-38733	214	24	tune	tune	NOUN
fet-38733	214	25	their	their	PRON
fet-38733	214	26	approaches	approach	NOUN
fet-38733	214	27	to	to	PART
fet-38733	214	28	better	well	ADJ
fet-38733	214	29	satisfy	satisfy	VERB
fet-38733	214	30	stakeholders	stakeholder	NOUN
fet-38733	214	31	and	and	CCONJ
fet-38733	214	32	meet	meet	VERB
fet-38733	214	33	organizational	organizational	ADJ
fet-38733	214	34	objectives	objective	NOUN
fet-38733	214	35	.	.	PUNCT
fet-38733	215	1	in	in	ADP
fet-38733	215	2	summary	summary	NOUN
fet-38733	215	3	,	,	PUNCT
fet-38733	215	4	effective	effective	ADJ
fet-38733	215	5	public	public	ADJ
fet-38733	215	6	relations	relation	NOUN
fet-38733	215	7	campaigns	campaign	NOUN
fet-38733	215	8	,	,	PUNCT
fet-38733	215	9	transparency	transparency	NOUN
fet-38733	215	10	,	,	PUNCT
fet-38733	215	11	and	and	CCONJ
fet-38733	215	12	ethical	ethical	ADJ
fet-38733	215	13	standards	standard	NOUN
fet-38733	215	14	influence	influence	NOUN
fet-38733	215	15	communication	communication	NOUN
fet-38733	215	16	policies	policy	NOUN
fet-38733	215	17	,	,	PUNCT
fet-38733	215	18	strategic	strategic	ADJ
fet-38733	215	19	planning	planning	NOUN
fet-38733	215	20	processes	process	NOUN
fet-38733	215	21	,	,	PUNCT
fet-38733	215	22	professional	professional	ADJ
fet-38733	215	23	development	development	NOUN
fet-38733	215	24	programs	program	NOUN
fet-38733	215	25	,	,	PUNCT
fet-38733	215	26	stakeholder	stakeholder	NOUN
fet-38733	215	27	engagement	engagement	NOUN
fet-38733	215	28	strategies	strategy	NOUN
fet-38733	215	29	,	,	PUNCT
fet-38733	215	30	transparency	transparency	NOUN
fet-38733	215	31	measures	measure	NOUN
fet-38733	215	32	,	,	PUNCT
fet-38733	215	33	ethical	ethical	ADJ
fet-38733	215	34	standards	standard	NOUN
fet-38733	215	35	,	,	PUNCT
fet-38733	215	36	and	and	CCONJ
fet-38733	215	37	assessment	assessment	NOUN
fet-38733	215	38	techniques	technique	NOUN
fet-38733	215	39	.	.	PUNCT
fet-38733	216	1	by	by	ADP
fet-38733	216	2	giving	give	VERB
fet-38733	216	3	these	these	DET
fet-38733	216	4	principles	principle	NOUN
fet-38733	216	5	top	top	ADJ
fet-38733	216	6	priority	priority	NOUN
fet-38733	216	7	and	and	CCONJ
fet-38733	216	8	incorporating	incorporate	VERB
fet-38733	216	9	them	they	PRON
fet-38733	216	10	into	into	ADP
fet-38733	216	11	organizational	organizational	ADJ
fet-38733	216	12	policies	policy	NOUN
fet-38733	216	13	and	and	CCONJ
fet-38733	216	14	procedures	procedure	NOUN
fet-38733	216	15	,	,	PUNCT
fet-38733	216	16	educational	educational	ADJ
fet-38733	216	17	establishments	establishment	NOUN
fet-38733	216	18	can	can	AUX
fet-38733	216	19	boost	boost	VERB
fet-38733	216	20	communication	communication	NOUN
fet-38733	216	21	effectiveness	effectiveness	NOUN
fet-38733	216	22	,	,	PUNCT
fet-38733	216	23	build	build	VERB
fet-38733	216	24	trust	trust	NOUN
fet-38733	216	25	and	and	CCONJ
fet-38733	216	26	credibility	credibility	NOUN
fet-38733	216	27	,	,	PUNCT
fet-38733	216	28	and	and	CCONJ
fet-38733	216	29	support	support	VERB
fet-38733	216	30	the	the	DET
fet-38733	216	31	success	success	NOUN
fet-38733	216	32	of	of	ADP
fet-38733	216	33	the	the	DET
fet-38733	216	34	school	school	NOUN
fet-38733	216	35	community	community	NOUN
fet-38733	216	36	as	as	ADP
fet-38733	216	37	a	a	DET
fet-38733	216	38	whole	whole	NOUN
fet-38733	216	39	.	.	PUNCT
fet-38733	217	1	13	13	NUM
fet-38733	217	2	.	.	PUNCT
fet-38733	217	3	findings	finding	NOUN
fet-38733	217	4	and	and	CCONJ
fet-38733	217	5	insights	insight	NOUN
fet-38733	217	6	a	a	DET
fet-38733	217	7	thorough	thorough	ADJ
fet-38733	217	8	analysis	analysis	NOUN
fet-38733	217	9	of	of	ADP
fet-38733	217	10	the	the	DET
fet-38733	217	11	topic	topic	NOUN
fet-38733	217	12	of	of	ADP
fet-38733	217	13	school	school	NOUN
fet-38733	217	14	public	public	ADJ
fet-38733	217	15	relations	relation	NOUN
fet-38733	217	16	reveals	reveal	VERB
fet-38733	217	17	some	some	DET
fet-38733	217	18	significant	significant	ADJ
fet-38733	217	19	findings	finding	NOUN
fet-38733	217	20	and	and	CCONJ
fet-38733	217	21	conclusions	conclusion	NOUN
fet-38733	217	22	that	that	PRON
fet-38733	217	23	make	make	VERB
fet-38733	217	24	sense	sense	NOUN
fet-38733	217	25	of	of	ADP
fet-38733	217	26	moral	moral	ADJ
fet-38733	217	27	dilemmas	dilemma	NOUN
fet-38733	217	28	and	and	CCONJ
fet-38733	217	29	practical	practical	ADJ
fet-38733	217	30	communication	communication	NOUN
fet-38733	217	31	tactics	tactic	NOUN
fet-38733	217	32	.	.	PUNCT
fet-38733	218	1	1	1	NUM
fet-38733	218	2	)	)	PUNCT
fet-38733	218	3	.	.	PUNCT
fet-38733	219	1	in	in	ADP
fet-38733	219	2	educational	educational	ADJ
fet-38733	219	3	institutions	institution	NOUN
fet-38733	219	4	,	,	PUNCT
fet-38733	219	5	trust	trust	NOUN
fet-38733	219	6	-	-	PUNCT
fet-38733	219	7	building	building	NOUN
fet-38733	219	8	,	,	PUNCT
fet-38733	219	9	pleasant	pleasant	ADJ
fet-38733	219	10	interactions	interaction	NOUN
fet-38733	219	11	,	,	PUNCT
fet-38733	219	12	and	and	CCONJ
fet-38733	219	13	transparency	transparency	NOUN
fet-38733	219	14	are	be	AUX
fet-38733	219	15	all	all	ADV
fet-38733	219	16	dependent	dependent	ADJ
fet-38733	219	17	on	on	ADP
fet-38733	219	18	successful	successful	ADJ
fet-38733	219	19	communication	communication	NOUN
fet-38733	219	20	.	.	PUNCT
fet-38733	220	1	by	by	ADP
fet-38733	220	2	communicating	communicate	VERB
fet-38733	220	3	clearly	clearly	ADV
fet-38733	220	4	and	and	CCONJ
fet-38733	220	5	openly	openly	ADV
fet-38733	220	6	,	,	PUNCT
fet-38733	220	7	the	the	DET
fet-38733	220	8	school	school	NOUN
fet-38733	220	9	can	can	AUX
fet-38733	220	10	enhance	enhance	VERB
fet-38733	220	11	student	student	NOUN
fet-38733	220	12	progress	progress	NOUN
fet-38733	220	13	,	,	PUNCT
fet-38733	220	14	advance	advance	VERB
fet-38733	220	15	its	its	PRON
fet-38733	220	16	vision	vision	NOUN
fet-38733	220	17	and	and	CCONJ
fet-38733	220	18	goals	goal	NOUN
fet-38733	220	19	,	,	PUNCT
fet-38733	220	20	and	and	CCONJ
fet-38733	220	21	increase	increase	VERB
fet-38733	220	22	stakeholder	stakeholder	NOUN
fet-38733	220	23	participation	participation	NOUN
fet-38733	220	24	.	.	PUNCT
fet-38733	221	1	2	2	NUM
fet-38733	221	2	)	)	PUNCT
fet-38733	221	3	.	.	PUNCT
fet-38733	222	1	ethical	ethical	ADJ
fet-38733	222	2	issues	issue	NOUN
fet-38733	222	3	play	play	VERB
fet-38733	222	4	a	a	DET
fet-38733	222	5	major	major	ADJ
fet-38733	222	6	role	role	NOUN
fet-38733	222	7	in	in	ADP
fet-38733	222	8	the	the	DET
fet-38733	222	9	practice	practice	NOUN
fet-38733	222	10	of	of	ADP
fet-38733	222	11	school	school	NOUN
fet-38733	222	12	public	public	ADJ
fet-38733	222	13	relations	relation	NOUN
fet-38733	222	14	.	.	PUNCT
fet-38733	223	1	they	they	PRON
fet-38733	223	2	provide	provide	VERB
fet-38733	223	3	a	a	DET
fet-38733	223	4	framework	framework	NOUN
fet-38733	223	5	for	for	ADP
fet-38733	223	6	communication	communication	NOUN
fet-38733	223	7	efforts	effort	NOUN
fet-38733	223	8	that	that	PRON
fet-38733	223	9	are	be	AUX
fet-38733	223	10	founded	found	VERB
fet-38733	223	11	on	on	ADP
fet-38733	223	12	the	the	DET
fet-38733	223	13	ideals	ideal	NOUN
fet-38733	223	14	of	of	ADP
fet-38733	223	15	integrity	integrity	NOUN
fet-38733	223	16	,	,	PUNCT
fet-38733	223	17	honesty	honesty	NOUN
fet-38733	223	18	,	,	PUNCT
fet-38733	223	19	and	and	CCONJ
fet-38733	223	20	respect	respect	NOUN
fet-38733	223	21	for	for	ADP
fet-38733	223	22	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	NOUN
fet-38733	223	23	frontiers	frontier	NOUN
fet-38733	223	24	in	in	ADP
fet-38733	223	25	education	education	NOUN
fet-38733	223	26	technology	technology	NOUN
fet-38733	223	27	vol	vol	NOUN
fet-38733	223	28	.	.	PROPN
fet-38733	224	1	7	7	NUM
fet-38733	224	2	,	,	PUNCT
fet-38733	224	3	no	no	INTJ
fet-38733	224	4	.	.	NOUN
fet-38733	224	5	2	2	NUM
fet-38733	224	6	,	,	PUNCT
fet-38733	224	7	2024	2024	NUM
fet-38733	224	8	36	36	NUM
fet-38733	224	9	published	publish	VERB
fet-38733	224	10	by	by	ADP
fet-38733	224	11	scholink	scholink	PROPN
fet-38733	224	12	inc	inc	PROPN
fet-38733	224	13	.	.	PROPN
fet-38733	224	14	stakeholders	stakeholder	NOUN
fet-38733	224	15	’	'	PUNCT
fet-38733	224	16	rights	right	NOUN
fet-38733	224	17	.	.	PUNCT
fet-38733	225	1	maintaining	maintain	VERB
fet-38733	225	2	the	the	DET
fet-38733	225	3	credibility	credibility	NOUN
fet-38733	225	4	,	,	PUNCT
fet-38733	225	5	trustworthiness	trustworthiness	NOUN
fet-38733	225	6	,	,	PUNCT
fet-38733	225	7	and	and	CCONJ
fet-38733	225	8	accountability	accountability	NOUN
fet-38733	225	9	of	of	ADP
fet-38733	225	10	communication	communication	NOUN
fet-38733	225	11	initiatives	initiative	NOUN
fet-38733	225	12	requires	require	VERB
fet-38733	225	13	adherence	adherence	NOUN
fet-38733	225	14	to	to	ADP
fet-38733	225	15	moral	moral	ADJ
fet-38733	225	16	values	value	NOUN
fet-38733	225	17	.	.	PUNCT
fet-38733	226	1	3	3	NUM
fet-38733	226	2	)	)	PUNCT
fet-38733	226	3	.	.	PUNCT
fet-38733	227	1	professionals	professional	NOUN
fet-38733	227	2	in	in	ADP
fet-38733	227	3	school	school	NOUN
fet-38733	227	4	public	public	ADJ
fet-38733	227	5	relations	relation	NOUN
fet-38733	227	6	face	face	VERB
fet-38733	227	7	many	many	ADJ
fet-38733	227	8	challenges	challenge	NOUN
fet-38733	227	9	,	,	PUNCT
fet-38733	227	10	including	include	VERB
fet-38733	227	11	limited	limited	ADJ
fet-38733	227	12	funding	funding	NOUN
fet-38733	227	13	,	,	PUNCT
fet-38733	227	14	time	time	NOUN
fet-38733	227	15	constraints	constraint	NOUN
fet-38733	227	16	,	,	PUNCT
fet-38733	227	17	communication	communication	NOUN
fet-38733	227	18	barriers	barrier	NOUN
fet-38733	227	19	,	,	PUNCT
fet-38733	227	20	and	and	CCONJ
fet-38733	227	21	negative	negative	ADJ
fet-38733	227	22	public	public	ADJ
fet-38733	227	23	perceptions	perception	NOUN
fet-38733	227	24	.	.	PUNCT
fet-38733	228	1	however	however	ADV
fet-38733	228	2	,	,	PUNCT
fet-38733	228	3	these	these	DET
fet-38733	228	4	challenges	challenge	NOUN
fet-38733	228	5	also	also	ADV
fet-38733	228	6	present	present	VERB
fet-38733	228	7	opportunities	opportunity	NOUN
fet-38733	228	8	for	for	ADP
fet-38733	228	9	innovation	innovation	NOUN
fet-38733	228	10	,	,	PUNCT
fet-38733	228	11	cooperation	cooperation	NOUN
fet-38733	228	12	,	,	PUNCT
fet-38733	228	13	and	and	CCONJ
fet-38733	228	14	continuous	continuous	ADJ
fet-38733	228	15	improvement	improvement	NOUN
fet-38733	228	16	of	of	ADP
fet-38733	228	17	communication	communication	NOUN
fet-38733	228	18	strategies	strategy	NOUN
fet-38733	228	19	and	and	CCONJ
fet-38733	228	20	practices	practice	NOUN
fet-38733	228	21	.	.	PUNCT
fet-38733	229	1	4	4	NUM
fet-38733	229	2	)	)	PUNCT
fet-38733	229	3	.	.	PUNCT
fet-38733	230	1	to	to	PART
fet-38733	230	2	overcome	overcome	VERB
fet-38733	230	3	challenges	challenge	NOUN
fet-38733	230	4	and	and	CCONJ
fet-38733	230	5	take	take	VERB
fet-38733	230	6	advantage	advantage	NOUN
fet-38733	230	7	of	of	ADP
fet-38733	230	8	opportunities	opportunity	NOUN
fet-38733	230	9	,	,	PUNCT
fet-38733	230	10	educational	educational	ADJ
fet-38733	230	11	institutions	institution	NOUN
fet-38733	230	12	can	can	AUX
fet-38733	230	13	employ	employ	VERB
fet-38733	230	14	success	success	NOUN
fet-38733	230	15	strategies	strategy	NOUN
fet-38733	230	16	like	like	ADP
fet-38733	230	17	transparent	transparent	ADJ
fet-38733	230	18	policies	policy	NOUN
fet-38733	230	19	,	,	PUNCT
fet-38733	230	20	professional	professional	ADJ
fet-38733	230	21	development	development	NOUN
fet-38733	230	22	,	,	PUNCT
fet-38733	230	23	encouraging	encourage	VERB
fet-38733	230	24	stakeholder	stakeholder	NOUN
fet-38733	230	25	participation	participation	NOUN
fet-38733	230	26	,	,	PUNCT
fet-38733	230	27	and	and	CCONJ
fet-38733	230	28	incorporating	incorporate	VERB
fet-38733	230	29	digital	digital	ADJ
fet-38733	230	30	communication	communication	NOUN
fet-38733	230	31	tactics	tactic	NOUN
fet-38733	230	32	.	.	PUNCT
fet-38733	231	1	in	in	ADP
fet-38733	231	2	summary	summary	NOUN
fet-38733	231	3	,	,	PUNCT
fet-38733	231	4	effective	effective	ADJ
fet-38733	231	5	school	school	NOUN
fet-38733	231	6	public	public	ADJ
fet-38733	231	7	relations	relation	NOUN
fet-38733	231	8	involves	involve	VERB
fet-38733	231	9	prioritizing	prioritize	VERB
fet-38733	231	10	communication	communication	NOUN
fet-38733	231	11	,	,	PUNCT
fet-38733	231	12	upholding	uphold	VERB
fet-38733	231	13	moral	moral	ADJ
fet-38733	231	14	standards	standard	NOUN
fet-38733	231	15	,	,	PUNCT
fet-38733	231	16	resolving	resolve	VERB
fet-38733	231	17	conflicts	conflict	NOUN
fet-38733	231	18	,	,	PUNCT
fet-38733	231	19	and	and	CCONJ
fet-38733	231	20	seizing	seize	VERB
fet-38733	231	21	opportunities	opportunity	NOUN
fet-38733	231	22	for	for	ADP
fet-38733	231	23	growth	growth	NOUN
fet-38733	231	24	and	and	CCONJ
fet-38733	231	25	innovation	innovation	NOUN
fet-38733	231	26	.	.	PUNCT
fet-38733	232	1	educational	educational	ADJ
fet-38733	232	2	institutions	institution	NOUN
fet-38733	232	3	can	can	AUX
fet-38733	232	4	promote	promote	VERB
fet-38733	232	5	the	the	DET
fet-38733	232	6	success	success	NOUN
fet-38733	232	7	of	of	ADP
fet-38733	232	8	the	the	DET
fet-38733	232	9	school	school	NOUN
fet-38733	232	10	community	community	NOUN
fet-38733	232	11	by	by	ADP
fet-38733	232	12	embracing	embrace	VERB
fet-38733	232	13	future	future	ADJ
fet-38733	232	14	directions	direction	NOUN
fet-38733	232	15	for	for	ADP
fet-38733	232	16	research	research	NOUN
fet-38733	232	17	and	and	CCONJ
fet-38733	232	18	practice	practice	NOUN
fet-38733	232	19	,	,	PUNCT
fet-38733	232	20	adopting	adopt	VERB
fet-38733	232	21	strategies	strategy	NOUN
fet-38733	232	22	for	for	ADP
fet-38733	232	23	success	success	NOUN
fet-38733	232	24	,	,	PUNCT
fet-38733	232	25	and	and	CCONJ
fet-38733	232	26	enhancing	enhance	VERB
fet-38733	232	27	their	their	PRON
fet-38733	232	28	communication	communication	NOUN
fet-38733	232	29	efficacy	efficacy	NOUN
fet-38733	232	30	.	.	PUNCT
fet-38733	233	1	14	14	NUM
fet-38733	233	2	.	.	PUNCT
fet-38733	234	1	reiteration	reiteration	NOUN
fet-38733	234	2	of	of	ADP
fet-38733	234	3	the	the	DET
fet-38733	234	4	importance	importance	NOUN
fet-38733	234	5	of	of	ADP
fet-38733	234	6	school	school	NOUN
fet-38733	234	7	public	public	ADJ
fet-38733	234	8	relations	relation	NOUN
fet-38733	234	9	in	in	ADP
fet-38733	234	10	an	an	DET
fet-38733	234	11	educational	educational	ADJ
fet-38733	234	12	institution	institution	NOUN
fet-38733	234	13	school	school	NOUN
fet-38733	234	14	public	public	ADJ
fet-38733	234	15	relations	relation	NOUN
fet-38733	234	16	plays	play	VERB
fet-38733	234	17	a	a	DET
fet-38733	234	18	crucial	crucial	ADJ
fet-38733	234	19	role	role	NOUN
fet-38733	234	20	in	in	ADP
fet-38733	234	21	educational	educational	ADJ
fet-38733	234	22	institutions	institution	NOUN
fet-38733	234	23	by	by	ADP
fet-38733	234	24	serving	serve	VERB
fet-38733	234	25	as	as	ADP
fet-38733	234	26	a	a	DET
fet-38733	234	27	liaison	liaison	NOUN
fet-38733	234	28	between	between	ADP
fet-38733	234	29	the	the	DET
fet-38733	234	30	school	school	NOUN
fet-38733	234	31	community	community	NOUN
fet-38733	234	32	and	and	CCONJ
fet-38733	234	33	its	its	PRON
fet-38733	234	34	diverse	diverse	ADJ
fet-38733	234	35	stakeholders	stakeholder	NOUN
fet-38733	234	36	.	.	PUNCT
fet-38733	235	1	its	its	PRON
fet-38733	235	2	impact	impact	NOUN
fet-38733	235	3	on	on	ADP
fet-38733	235	4	numerous	numerous	ADJ
fet-38733	235	5	aspects	aspect	NOUN
fet-38733	235	6	of	of	ADP
fet-38733	235	7	the	the	DET
fet-38733	235	8	school	school	NOUN
fet-38733	235	9	’s	’s	PART
fet-38733	235	10	operations	operation	NOUN
fet-38733	235	11	,	,	PUNCT
fet-38733	235	12	reputation	reputation	NOUN
fet-38733	235	13	,	,	PUNCT
fet-38733	235	14	and	and	CCONJ
fet-38733	235	15	interpersonal	interpersonal	ADJ
fet-38733	235	16	relationships	relationship	NOUN
fet-38733	235	17	makes	make	VERB
fet-38733	235	18	it	it	PRON
fet-38733	235	19	extremely	extremely	ADV
fet-38733	235	20	important	important	ADJ
fet-38733	235	21	.	.	PUNCT
fet-38733	236	1	some	some	DET
fet-38733	236	2	compelling	compelling	ADJ
fet-38733	236	3	arguments	argument	NOUN
fet-38733	236	4	for	for	ADP
fet-38733	236	5	the	the	DET
fet-38733	236	6	need	need	NOUN
fet-38733	236	7	for	for	SCONJ
fet-38733	236	8	school	school	NOUN
fet-38733	236	9	public	public	ADJ
fet-38733	236	10	relations	relation	NOUN
fet-38733	236	11	include	include	VERB
fet-38733	236	12	the	the	DET
fet-38733	236	13	following	follow	VERB
fet-38733	236	14	:	:	PUNCT
fet-38733	236	15	1	1	NUM
fet-38733	236	16	)	)	PUNCT
fet-38733	236	17	.	.	PUNCT
fet-38733	237	1	effective	effective	ADJ
fet-38733	237	2	pr	pr	NOUN
fet-38733	237	3	efforts	effort	NOUN
fet-38733	237	4	help	help	VERB
fet-38733	237	5	stakeholders	stakeholder	NOUN
fet-38733	237	6	such	such	ADJ
fet-38733	237	7	as	as	ADP
fet-38733	237	8	students	student	NOUN
fet-38733	237	9	,	,	PUNCT
fet-38733	237	10	parents	parent	NOUN
fet-38733	237	11	,	,	PUNCT
fet-38733	237	12	staff	staff	NOUN
fet-38733	237	13	,	,	PUNCT
fet-38733	237	14	administrators	administrator	NOUN
fet-38733	237	15	,	,	PUNCT
fet-38733	237	16	alumni	alumnus	NOUN
fet-38733	237	17	,	,	PUNCT
fet-38733	237	18	and	and	CCONJ
fet-38733	237	19	the	the	DET
fet-38733	237	20	community	community	NOUN
fet-38733	237	21	gain	gain	VERB
fet-38733	237	22	confidence	confidence	NOUN
fet-38733	237	23	and	and	CCONJ
fet-38733	237	24	trust	trust	NOUN
fet-38733	237	25	.	.	PUNCT
fet-38733	238	1	strong	strong	ADJ
fet-38733	238	2	interpersonal	interpersonal	ADJ
fet-38733	238	3	ties	tie	NOUN
fet-38733	238	4	,	,	PUNCT
fet-38733	238	5	honest	honest	ADJ
fet-38733	238	6	dialogue	dialogue	NOUN
fet-38733	238	7	,	,	PUNCT
fet-38733	238	8	open	open	ADJ
fet-38733	238	9	communication	communication	NOUN
fet-38733	238	10	,	,	PUNCT
fet-38733	238	11	and	and	CCONJ
fet-38733	238	12	moral	moral	ADJ
fet-38733	238	13	behavior	behavior	NOUN
fet-38733	238	14	all	all	PRON
fet-38733	238	15	demonstrate	demonstrate	VERB
fet-38733	238	16	the	the	DET
fet-38733	238	17	school	school	NOUN
fet-38733	238	18	’s	’s	PART
fet-38733	238	19	commitment	commitment	NOUN
fet-38733	238	20	to	to	ADP
fet-38733	238	21	integrity	integrity	NOUN
fet-38733	238	22	and	and	CCONJ
fet-38733	238	23	accountability	accountability	NOUN
fet-38733	238	24	.	.	PUNCT
fet-38733	239	1	2	2	NUM
fet-38733	239	2	)	)	PUNCT
fet-38733	239	3	.	.	PUNCT
fet-38733	240	1	building	build	VERB
fet-38733	240	2	trusting	trust	VERB
fet-38733	240	3	relationships	relationship	NOUN
fet-38733	240	4	with	with	ADP
fet-38733	240	5	interested	interested	ADJ
fet-38733	240	6	parties	party	NOUN
fet-38733	240	7	via	via	ADP
fet-38733	240	8	school	school	NOUN
fet-38733	240	9	pr	pr	NOUN
fet-38733	240	10	promotes	promote	VERB
fet-38733	240	11	participation	participation	NOUN
fet-38733	240	12	,	,	PUNCT
fet-38733	240	13	teamwork	teamwork	NOUN
fet-38733	240	14	,	,	PUNCT
fet-38733	240	15	and	and	CCONJ
fet-38733	240	16	a	a	DET
fet-38733	240	17	feeling	feeling	NOUN
fet-38733	240	18	of	of	ADP
fet-38733	240	19	belonging	belong	VERB
fet-38733	240	20	.	.	PUNCT
fet-38733	241	1	schools	school	NOUN
fet-38733	241	2	that	that	PRON
fet-38733	241	3	actively	actively	ADV
fet-38733	241	4	involve	involve	VERB
fet-38733	241	5	stakeholders	stakeholder	NOUN
fet-38733	241	6	and	and	CCONJ
fet-38733	241	7	solicit	solicit	VERB
fet-38733	241	8	their	their	PRON
fet-38733	241	9	perspectives	perspective	NOUN
fet-38733	241	10	can	can	AUX
fet-38733	241	11	build	build	VERB
fet-38733	241	12	strong	strong	ADJ
fet-38733	241	13	connections	connection	NOUN
fet-38733	241	14	that	that	PRON
fet-38733	241	15	improve	improve	VERB
fet-38733	241	16	student	student	NOUN
fet-38733	241	17	achievement	achievement	NOUN
fet-38733	241	18	and	and	CCONJ
fet-38733	241	19	progress	progress	VERB
fet-38733	241	20	the	the	DET
fet-38733	241	21	institution	institution	NOUN
fet-38733	241	22	’s	’s	PART
fet-38733	241	23	vision	vision	NOUN
fet-38733	241	24	and	and	CCONJ
fet-38733	241	25	objectives	objective	NOUN
fet-38733	241	26	.	.	PUNCT
fet-38733	242	1	3	3	NUM
fet-38733	242	2	)	)	PUNCT
fet-38733	242	3	.	.	PUNCT
fet-38733	243	1	to	to	PART
fet-38733	243	2	encourage	encourage	VERB
fet-38733	243	3	responsibility	responsibility	NOUN
fet-38733	243	4	and	and	CCONJ
fet-38733	243	5	openness	openness	NOUN
fet-38733	243	6	in	in	ADP
fet-38733	243	7	educational	educational	ADJ
fet-38733	243	8	institutions	institution	NOUN
fet-38733	243	9	,	,	PUNCT
fet-38733	243	10	public	public	ADJ
fet-38733	243	11	relations	relation	NOUN
fet-38733	243	12	is	be	AUX
fet-38733	243	13	essential	essential	ADJ
fet-38733	243	14	.	.	PUNCT
fet-38733	244	1	stakeholders	stakeholder	NOUN
fet-38733	244	2	are	be	AUX
fet-38733	244	3	informed	inform	VERB
fet-38733	244	4	and	and	CCONJ
fet-38733	244	5	empowered	empower	VERB
fet-38733	244	6	to	to	PART
fet-38733	244	7	take	take	VERB
fet-38733	244	8	part	part	NOUN
fet-38733	244	9	in	in	ADP
fet-38733	244	10	the	the	DET
fet-38733	244	11	governance	governance	NOUN
fet-38733	244	12	and	and	CCONJ
fet-38733	244	13	decision	decision	NOUN
fet-38733	244	14	-	-	PUNCT
fet-38733	244	15	making	make	VERB
fet-38733	244	16	processes	process	NOUN
fet-38733	244	17	of	of	ADP
fet-38733	244	18	the	the	DET
fet-38733	244	19	school	school	NOUN
fet-38733	244	20	when	when	SCONJ
fet-38733	244	21	there	there	PRON
fet-38733	244	22	is	be	VERB
fet-38733	244	23	open	open	ADJ
fet-38733	244	24	and	and	CCONJ
fet-38733	244	25	transparent	transparent	ADJ
fet-38733	244	26	communication	communication	NOUN
fet-38733	244	27	about	about	ADP
fet-38733	244	28	policies	policy	NOUN
fet-38733	244	29	,	,	PUNCT
fet-38733	244	30	decisions	decision	NOUN
fet-38733	244	31	,	,	PUNCT
fet-38733	244	32	and	and	CCONJ
fet-38733	244	33	activities	activity	NOUN
fet-38733	244	34	.	.	PUNCT
fet-38733	245	1	4	4	NUM
fet-38733	245	2	)	)	PUNCT
fet-38733	245	3	.	.	PUNCT
fet-38733	246	1	through	through	ADP
fet-38733	246	2	enhancing	enhance	VERB
fet-38733	246	3	the	the	DET
fet-38733	246	4	school	school	NOUN
fet-38733	246	5	’s	’s	PART
fet-38733	246	6	reputation	reputation	NOUN
fet-38733	246	7	and	and	CCONJ
fet-38733	246	8	visibility	visibility	NOUN
fet-38733	246	9	in	in	ADP
fet-38733	246	10	the	the	DET
fet-38733	246	11	community	community	NOUN
fet-38733	246	12	,	,	PUNCT
fet-38733	246	13	strategic	strategic	ADJ
fet-38733	246	14	public	public	ADJ
fet-38733	246	15	relations	relation	NOUN
fet-38733	246	16	campaigns	campaign	NOUN
fet-38733	246	17	attract	attract	VERB
fet-38733	246	18	sponsors	sponsor	NOUN
fet-38733	246	19	,	,	PUNCT
fet-38733	246	20	teachers	teacher	NOUN
fet-38733	246	21	,	,	PUNCT
fet-38733	246	22	donors	donor	NOUN
fet-38733	246	23	,	,	PUNCT
fet-38733	246	24	and	and	CCONJ
fet-38733	246	25	potential	potential	ADJ
fet-38733	246	26	students	student	NOUN
fet-38733	246	27	.	.	PUNCT
fet-38733	247	1	by	by	ADP
fet-38733	247	2	effectively	effectively	ADV
fet-38733	247	3	communicating	communicate	VERB
fet-38733	247	4	the	the	DET
fet-38733	247	5	schools	school	NOUN
fet-38733	247	6	successes	success	NOUN
fet-38733	247	7	,	,	PUNCT
fet-38733	247	8	resources	resource	NOUN
fet-38733	247	9	,	,	PUNCT
fet-38733	247	10	and	and	CCONJ
fet-38733	247	11	guiding	guiding	NOUN
fet-38733	247	12	ideals	ideal	NOUN
fet-38733	247	13	,	,	PUNCT
fet-38733	247	14	public	public	ADJ
fet-38733	247	15	relations	relation	NOUN
fet-38733	247	16	helps	help	VERB
fet-38733	247	17	differentiate	differentiate	VERB
fet-38733	247	18	it	it	PRON
fet-38733	247	19	from	from	ADP
fet-38733	247	20	the	the	DET
fet-38733	247	21	competition	competition	NOUN
fet-38733	247	22	and	and	CCONJ
fet-38733	247	23	position	position	VERB
fet-38733	247	24	it	it	PRON
fet-38733	247	25	as	as	ADP
fet-38733	247	26	a	a	DET
fet-38733	247	27	leader	leader	NOUN
fet-38733	247	28	in	in	ADP
fet-38733	247	29	education	education	NOUN
fet-38733	247	30	.	.	PUNCT
fet-38733	248	1	5	5	NUM
fet-38733	248	2	)	)	PUNCT
fet-38733	248	3	.	.	PUNCT
fet-38733	249	1	public	public	ADJ
fet-38733	249	2	relations	relation	NOUN
fet-38733	249	3	campaigns	campaign	NOUN
fet-38733	249	4	draw	draw	VERB
fet-38733	249	5	attention	attention	NOUN
fet-38733	249	6	to	to	ADP
fet-38733	249	7	the	the	DET
fet-38733	249	8	school	school	NOUN
fet-38733	249	9	’s	’s	PART
fet-38733	249	10	extracurricular	extracurricular	ADJ
fet-38733	249	11	activities	activity	NOUN
fet-38733	249	12	,	,	PUNCT
fet-38733	249	13	academic	academic	ADJ
fet-38733	249	14	programs	program	NOUN
fet-38733	249	15	,	,	PUNCT
fet-38733	249	16	and	and	CCONJ
fet-38733	249	17	supportive	supportive	ADJ
fet-38733	249	18	learning	learning	NOUN
fet-38733	249	19	environment	environment	NOUN
fet-38733	249	20	,	,	PUNCT
fet-38733	249	21	all	all	PRON
fet-38733	249	22	of	of	ADP
fet-38733	249	23	which	which	PRON
fet-38733	249	24	aid	aid	NOUN
fet-38733	249	25	in	in	ADP
fet-38733	249	26	attracting	attract	VERB
fet-38733	249	27	and	and	CCONJ
fet-38733	249	28	keeping	keep	VERB
fet-38733	249	29	students	student	NOUN
fet-38733	249	30	.	.	PUNCT
fet-38733	250	1	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	250	2	frontiers	frontier	NOUN
fet-38733	250	3	in	in	ADP
fet-38733	250	4	education	education	NOUN
fet-38733	250	5	technology	technology	NOUN
fet-38733	250	6	vol	vol	NOUN
fet-38733	250	7	.	.	PROPN
fet-38733	250	8	7	7	NUM
fet-38733	250	9	,	,	PUNCT
fet-38733	250	10	no	no	INTJ
fet-38733	250	11	.	.	NOUN
fet-38733	250	12	2	2	NUM
fet-38733	250	13	,	,	PUNCT
fet-38733	250	14	2024	2024	NUM
fet-38733	250	15	37	37	NUM
fet-38733	250	16	published	publish	VERB
fet-38733	250	17	by	by	ADP
fet-38733	250	18	scholink	scholink	PROPN
fet-38733	250	19	inc	inc	PROPN
fet-38733	250	20	.	.	PROPN
fet-38733	250	21	attractive	attractive	ADJ
fet-38733	250	22	narratives	narrative	NOUN
fet-38733	250	23	,	,	PUNCT
fet-38733	250	24	striking	striking	ADJ
fet-38733	250	25	visuals	visual	NOUN
fet-38733	250	26	,	,	PUNCT
fet-38733	250	27	and	and	CCONJ
fet-38733	250	28	targeted	target	VERB
fet-38733	250	29	messaging	messaging	NOUN
fet-38733	250	30	captivate	captivate	VERB
fet-38733	250	31	prospective	prospective	ADJ
fet-38733	250	32	students	student	NOUN
fet-38733	250	33	and	and	CCONJ
fet-38733	250	34	their	their	PRON
fet-38733	250	35	families	family	NOUN
fet-38733	250	36	;	;	PUNCT
fet-38733	250	37	ongoing	ongoing	ADJ
fet-38733	250	38	communication	communication	NOUN
fet-38733	250	39	fosters	foster	VERB
fet-38733	250	40	commitment	commitment	NOUN
fet-38733	250	41	and	and	CCONJ
fet-38733	250	42	dedication	dedication	NOUN
fet-38733	250	43	among	among	ADP
fet-38733	250	44	existing	exist	VERB
fet-38733	250	45	students	student	NOUN
fet-38733	250	46	.	.	PUNCT
fet-38733	251	1	6	6	NUM
fet-38733	251	2	)	)	PUNCT
fet-38733	251	3	.	.	PUNCT
fet-38733	252	1	to	to	PART
fet-38733	252	2	minimize	minimize	VERB
fet-38733	252	3	reputational	reputational	ADJ
fet-38733	252	4	risks	risk	NOUN
fet-38733	252	5	,	,	PUNCT
fet-38733	252	6	maintain	maintain	VERB
fet-38733	252	7	stakeholder	stakeholder	NOUN
fet-38733	252	8	trust	trust	NOUN
fet-38733	252	9	,	,	PUNCT
fet-38733	252	10	and	and	CCONJ
fet-38733	252	11	effectively	effectively	ADV
fet-38733	252	12	manage	manage	VERB
fet-38733	252	13	communication	communication	NOUN
fet-38733	252	14	during	during	ADP
fet-38733	252	15	crises	crisis	NOUN
fet-38733	252	16	and	and	CCONJ
fet-38733	252	17	conflicts	conflict	NOUN
fet-38733	252	18	,	,	PUNCT
fet-38733	252	19	public	public	ADJ
fet-38733	252	20	relations	relation	NOUN
fet-38733	252	21	is	be	AUX
fet-38733	252	22	crucial	crucial	ADJ
fet-38733	252	23	.	.	PUNCT
fet-38733	253	1	proactive	proactive	ADJ
fet-38733	253	2	crisis	crisis	NOUN
fet-38733	253	3	management	management	NOUN
fet-38733	253	4	strategies	strategy	NOUN
fet-38733	253	5	and	and	CCONJ
fet-38733	253	6	timely	timely	ADJ
fet-38733	253	7	,	,	PUNCT
fet-38733	253	8	transparent	transparent	ADJ
fet-38733	253	9	communication	communication	NOUN
fet-38733	253	10	help	help	NOUN
fet-38733	253	11	to	to	PART
fet-38733	253	12	resolve	resolve	VERB
fet-38733	253	13	problems	problem	NOUN
fet-38733	253	14	,	,	PUNCT
fet-38733	253	15	dispel	dispel	VERB
fet-38733	253	16	rumours	rumour	NOUN
fet-38733	253	17	,	,	PUNCT
fet-38733	253	18	and	and	CCONJ
fet-38733	253	19	rebuild	rebuild	VERB
fet-38733	253	20	faith	faith	NOUN
fet-38733	253	21	in	in	ADP
fet-38733	253	22	the	the	DET
fet-38733	253	23	administration	administration	NOUN
fet-38733	253	24	and	and	CCONJ
fet-38733	253	25	the	the	DET
fet-38733	253	26	moral	moral	ADJ
fet-38733	253	27	integrity	integrity	NOUN
fet-38733	253	28	of	of	ADP
fet-38733	253	29	the	the	DET
fet-38733	253	30	institution	institution	NOUN
fet-38733	253	31	.	.	PUNCT
fet-38733	254	1	7	7	NUM
fet-38733	254	2	)	)	PUNCT
fet-38733	254	3	.	.	PUNCT
fet-38733	255	1	in	in	ADP
fet-38733	255	2	the	the	DET
fet-38733	255	3	end	end	NOUN
fet-38733	255	4	,	,	PUNCT
fet-38733	255	5	school	school	NOUN
fet-38733	255	6	public	public	ADJ
fet-38733	255	7	relations	relation	NOUN
fet-38733	255	8	assists	assist	VERB
fet-38733	255	9	the	the	DET
fet-38733	255	10	organization	organization	NOUN
fet-38733	255	11	in	in	ADP
fet-38733	255	12	achieving	achieve	VERB
fet-38733	255	13	its	its	PRON
fet-38733	255	14	goals	goal	NOUN
fet-38733	255	15	and	and	CCONJ
fet-38733	255	16	objectives	objective	NOUN
fet-38733	255	17	by	by	ADP
fet-38733	255	18	integrating	integrate	VERB
fet-38733	255	19	communication	communication	NOUN
fet-38733	255	20	activities	activity	NOUN
fet-38733	255	21	with	with	ADP
fet-38733	255	22	the	the	DET
fet-38733	255	23	purpose	purpose	NOUN
fet-38733	255	24	,	,	PUNCT
fet-38733	255	25	vision	vision	NOUN
fet-38733	255	26	,	,	PUNCT
fet-38733	255	27	and	and	CCONJ
fet-38733	255	28	strategic	strategic	ADJ
fet-38733	255	29	priorities	priority	NOUN
fet-38733	255	30	of	of	ADP
fet-38733	255	31	the	the	DET
fet-38733	255	32	institution	institution	NOUN
fet-38733	255	33	.	.	PUNCT
fet-38733	256	1	by	by	ADP
fet-38733	256	2	effectively	effectively	ADV
fet-38733	256	3	conveying	convey	VERB
fet-38733	256	4	the	the	DET
fet-38733	256	5	school	school	NOUN
fet-38733	256	6	’s	’s	PART
fet-38733	256	7	accomplishments	accomplishment	NOUN
fet-38733	256	8	,	,	PUNCT
fet-38733	256	9	goals	goal	NOUN
fet-38733	256	10	,	,	PUNCT
fet-38733	256	11	and	and	CCONJ
fet-38733	256	12	initiatives	initiative	NOUN
fet-38733	256	13	,	,	PUNCT
fet-38733	256	14	public	public	ADJ
fet-38733	256	15	relations	relation	NOUN
fet-38733	256	16	supports	support	VERB
fet-38733	256	17	fundraising	fundraising	NOUN
fet-38733	256	18	efforts	effort	NOUN
fet-38733	256	19	,	,	PUNCT
fet-38733	256	20	legislative	legislative	ADJ
fet-38733	256	21	lobbying	lobbying	NOUN
fet-38733	256	22	,	,	PUNCT
fet-38733	256	23	community	community	NOUN
fet-38733	256	24	engagement	engagement	NOUN
fet-38733	256	25	,	,	PUNCT
fet-38733	256	26	and	and	CCONJ
fet-38733	256	27	other	other	ADJ
fet-38733	256	28	strategic	strategic	ADJ
fet-38733	256	29	initiatives	initiative	NOUN
fet-38733	256	30	that	that	PRON
fet-38733	256	31	push	push	VERB
fet-38733	256	32	institutional	institutional	ADJ
fet-38733	256	33	success	success	NOUN
fet-38733	256	34	.	.	PUNCT
fet-38733	257	1	in	in	ADP
fet-38733	257	2	conclusion	conclusion	NOUN
fet-38733	257	3	,	,	PUNCT
fet-38733	257	4	school	school	NOUN
fet-38733	257	5	public	public	ADJ
fet-38733	257	6	relations	relation	NOUN
fet-38733	257	7	is	be	AUX
fet-38733	257	8	essential	essential	ADJ
fet-38733	257	9	to	to	ADP
fet-38733	257	10	building	build	VERB
fet-38733	257	11	success	success	NOUN
fet-38733	257	12	,	,	PUNCT
fet-38733	257	13	involvement	involvement	NOUN
fet-38733	257	14	,	,	PUNCT
fet-38733	257	15	trust	trust	NOUN
fet-38733	257	16	,	,	PUNCT
fet-38733	257	17	and	and	CCONJ
fet-38733	257	18	openness	openness	NOUN
fet-38733	257	19	inside	inside	ADP
fet-38733	257	20	educational	educational	ADJ
fet-38733	257	21	establishments	establishment	NOUN
fet-38733	257	22	.	.	PUNCT
fet-38733	258	1	by	by	ADP
fet-38733	258	2	focusing	focus	VERB
fet-38733	258	3	on	on	ADP
fet-38733	258	4	ethical	ethical	ADJ
fet-38733	258	5	behaviour	behaviour	NOUN
fet-38733	258	6	,	,	PUNCT
fet-38733	258	7	great	great	ADJ
fet-38733	258	8	communication	communication	NOUN
fet-38733	258	9	,	,	PUNCT
fet-38733	258	10	and	and	CCONJ
fet-38733	258	11	stakeholder	stakeholder	NOUN
fet-38733	258	12	connections	connection	NOUN
fet-38733	258	13	,	,	PUNCT
fet-38733	258	14	schools	school	NOUN
fet-38733	258	15	can	can	AUX
fet-38733	258	16	use	use	VERB
fet-38733	258	17	public	public	ADJ
fet-38733	258	18	relations	relation	NOUN
fet-38733	258	19	to	to	PART
fet-38733	258	20	further	further	VERB
fet-38733	258	21	their	their	PRON
fet-38733	258	22	goals	goal	NOUN
fet-38733	258	23	,	,	PUNCT
fet-38733	258	24	improve	improve	VERB
fet-38733	258	25	student	student	NOUN
fet-38733	258	26	and	and	CCONJ
fet-38733	258	27	community	community	NOUN
fet-38733	258	28	life	life	NOUN
fet-38733	258	29	,	,	PUNCT
fet-38733	258	30	and	and	CCONJ
fet-38733	258	31	bolster	bolster	VERB
fet-38733	258	32	their	their	PRON
fet-38733	258	33	reputation	reputation	NOUN
fet-38733	258	34	.	.	PUNCT
fet-38733	259	1	references	reference	NOUN
fet-38733	259	2	avram	avram	PROPN
fet-38733	259	3	,	,	PUNCT
fet-38733	259	4	e.	e.	PROPN
fet-38733	259	5	(	(	PUNCT
fet-38733	259	6	2015	2015	NUM
fet-38733	259	7	)	)	PUNCT
fet-38733	259	8	.	.	PUNCT
fet-38733	260	1	internal	internal	ADJ
fet-38733	260	2	and	and	CCONJ
fet-38733	260	3	external	external	ADJ
fet-38733	260	4	communication	communication	NOUN
fet-38733	260	5	in	in	ADP
fet-38733	260	6	higher	high	ADJ
fet-38733	260	7	education	education	NOUN
fet-38733	260	8	institutions	institution	NOUN
fet-38733	260	9	.	.	PUNCT
fet-38733	261	1	sea	sea	NOUN
fet-38733	261	2	:	:	PUNCT
fet-38733	261	3	practical	practical	ADJ
fet-38733	261	4	application	application	NOUN
fet-38733	261	5	of	of	ADP
fet-38733	261	6	science	science	NOUN
fet-38733	261	7	,	,	PUNCT
fet-38733	261	8	273	273	NUM
fet-38733	261	9	-	-	SYM
fet-38733	261	10	282	282	NUM
fet-38733	261	11	.	.	PUNCT
fet-38733	262	1	crisol	crisol	PROPN
fet-38733	262	2	-	-	PUNCT
fet-38733	262	3	moya	moya	PROPN
fet-38733	262	4	,	,	PUNCT
fet-38733	262	5	e.	e.	PROPN
fet-38733	262	6	,	,	PUNCT
fet-38733	262	7	romero	romero	PROPN
fet-38733	262	8	-	-	PUNCT
fet-38733	262	9	lópez	lópez	PROPN
fet-38733	262	10	,	,	PUNCT
fet-38733	262	11	m.	m.	NOUN
fet-38733	262	12	,	,	PUNCT
fet-38733	262	13	garcía	garcía	ADJ
fet-38733	262	14	,	,	PUNCT
fet-38733	262	15	a.	a.	NOUN
fet-38733	262	16	,	,	PUNCT
fet-38733	262	17	&	&	CCONJ
fet-38733	262	18	sánchez	sánchez	PROPN
fet-38733	262	19	-	-	PUNCT
fet-38733	262	20	hernández	hernández	PROPN
fet-38733	262	21	,	,	PUNCT
fet-38733	262	22	y.	y.	PROPN
fet-38733	262	23	(	(	PUNCT
fet-38733	262	24	2022	2022	NUM
fet-38733	262	25	)	)	PUNCT
fet-38733	262	26	.	.	PUNCT
fet-38733	263	1	inclusive	inclusive	ADJ
fet-38733	263	2	leadership	leadership	NOUN
fet-38733	263	3	from	from	ADP
fet-38733	263	4	the	the	DET
fet-38733	263	5	family	family	NOUN
fet-38733	263	6	perspective	perspective	NOUN
fet-38733	263	7	in	in	ADP
fet-38733	263	8	compulsory	compulsory	ADJ
fet-38733	263	9	education	education	NOUN
fet-38733	263	10	.	.	PUNCT
fet-38733	264	1	journal	journal	NOUN
fet-38733	264	2	of	of	ADP
fet-38733	264	3	new	new	ADJ
fet-38733	264	4	approaches	approach	NOUN
fet-38733	264	5	in	in	ADP
fet-38733	264	6	educational	educational	ADJ
fet-38733	264	7	research	research	NOUN
fet-38733	264	8	.	.	PUNCT
fet-38733	265	1	https://doi.org/10.7821/naer.2022.7.937	https://doi.org/10.7821/naer.2022.7.937	PROPN
fet-38733	265	2	delgado	delgado	PROPN
fet-38733	265	3	,	,	PUNCT
fet-38733	265	4	l.	l.	PROPN
fet-38733	265	5	,	,	PUNCT
fet-38733	265	6	padilla	padilla	PROPN
fet-38733	265	7	,	,	PUNCT
fet-38733	265	8	b.	b.	PROPN
fet-38733	265	9	,	,	PUNCT
fet-38733	265	10	muñoz	muñoz	PROPN
fet-38733	265	11	,	,	PUNCT
fet-38733	265	12	g.	g.	PROPN
fet-38733	265	13	,	,	PUNCT
fet-38733	265	14	&	&	CCONJ
fet-38733	265	15	delgado	delgado	PROPN
fet-38733	265	16	,	,	PUNCT
fet-38733	265	17	j.	j.	PROPN
fet-38733	265	18	(	(	PUNCT
fet-38733	265	19	2023	2023	NUM
fet-38733	265	20	)	)	PUNCT
fet-38733	265	21	.	.	PUNCT
fet-38733	266	1	the	the	DET
fet-38733	266	2	interrelationship	interrelationship	NOUN
fet-38733	266	3	between	between	ADP
fet-38733	266	4	the	the	DET
fet-38733	266	5	administrative	administrative	ADJ
fet-38733	266	6	work	work	NOUN
fet-38733	266	7	of	of	ADP
fet-38733	266	8	teachers	teacher	NOUN
fet-38733	266	9	and	and	CCONJ
fet-38733	266	10	the	the	DET
fet-38733	266	11	effective	effective	ADJ
fet-38733	266	12	development	development	NOUN
fet-38733	266	13	of	of	ADP
fet-38733	266	14	classes	class	NOUN
fet-38733	266	15	:	:	PUNCT
fet-38733	266	16	implications	implication	NOUN
fet-38733	266	17	and	and	CCONJ
fet-38733	266	18	strategies	strategy	NOUN
fet-38733	266	19	for	for	ADP
fet-38733	266	20	a	a	DET
fet-38733	266	21	comprehensive	comprehensive	ADJ
fet-38733	266	22	educational	educational	ADJ
fet-38733	266	23	management	management	NOUN
fet-38733	266	24	.	.	PUNCT
fet-38733	267	1	centro	centro	PROPN
fet-38733	267	2	sur	sur	PROPN
fet-38733	267	3	.	.	PUNCT
fet-38733	267	4	https://doi.org/10.37955/cs.v7i3.320	https://doi.org/10.37955/cs.v7i3.320	X
fet-38733	268	1	gandariani	gandariani	ADJ
fet-38733	268	2	,	,	PUNCT
fet-38733	268	3	t.	t.	PROPN
fet-38733	268	4	(	(	PUNCT
fet-38733	268	5	2023	2023	NUM
fet-38733	268	6	)	)	PUNCT
fet-38733	268	7	.	.	PUNCT
fet-38733	269	1	the	the	DET
fet-38733	269	2	portrait	portrait	NOUN
fet-38733	269	3	of	of	ADP
fet-38733	269	4	public	public	ADJ
fet-38733	269	5	relations	relation	NOUN
fet-38733	269	6	strategic	strategic	ADJ
fet-38733	269	7	planning	planning	NOUN
fet-38733	269	8	.	.	PUNCT
fet-38733	270	1	mediasi	mediasi	PROPN
fet-38733	270	2	jurnal	jurnal	PROPN
fet-38733	270	3	kajian	kajian	PROPN
fet-38733	270	4	dan	dan	PROPN
fet-38733	270	5	terapan	terapan	PROPN
fet-38733	270	6	media	media	PROPN
fet-38733	270	7	,	,	PUNCT
fet-38733	270	8	bahasa	bahasa	PROPN
fet-38733	270	9	,	,	PUNCT
fet-38733	270	10	komunikasi	komunikasi	PROPN
fet-38733	270	11	.	.	PUNCT
fet-38733	271	1	https://doi.org/10.46961/mediasi.v4i2.687	https://doi.org/10.46961/mediasi.v4i2.687	PROPN
fet-38733	271	2	gribincea	gribincea	PROPN
fet-38733	271	3	,	,	PUNCT
fet-38733	271	4	t.	t.	PROPN
fet-38733	271	5	,	,	PUNCT
fet-38733	271	6	&	&	CCONJ
fet-38733	271	7	trofimov	trofimov	ADJ
fet-38733	271	8	,	,	PUNCT
fet-38733	271	9	v.	v.	PROPN
fet-38733	271	10	(	(	PUNCT
fet-38733	271	11	2022	2022	NUM
fet-38733	271	12	)	)	PUNCT
fet-38733	271	13	.	.	PUNCT
fet-38733	272	1	some	some	DET
fet-38733	272	2	aspects	aspect	NOUN
fet-38733	272	3	of	of	ADP
fet-38733	272	4	communication	communication	NOUN
fet-38733	272	5	ethics	ethic	NOUN
fet-38733	272	6	as	as	ADP
fet-38733	272	7	a	a	DET
fet-38733	272	8	premise	premise	NOUN
fet-38733	272	9	for	for	ADP
fet-38733	272	10	improving	improve	VERB
fet-38733	272	11	quality	quality	NOUN
fet-38733	272	12	management	management	NOUN
fet-38733	272	13	in	in	ADP
fet-38733	272	14	the	the	DET
fet-38733	272	15	field	field	NOUN
fet-38733	272	16	of	of	ADP
fet-38733	272	17	education	education	NOUN
fet-38733	272	18	.	.	PUNCT
fet-38733	273	1	moldoscopie	moldoscopie	VERB
fet-38733	273	2	.	.	PUNCT
fet-38733	274	1	https://doi.org/10.52388/1812-2566.2021.4(95).11	https://doi.org/10.52388/1812-2566.2021.4(95).11	PROPN
fet-38733	274	2	hia	hia	PROPN
fet-38733	274	3	,	,	PUNCT
fet-38733	274	4	e.	e.	PROPN
fet-38733	274	5	,	,	PUNCT
fet-38733	274	6	prestiadi	prestiadi	NOUN
fet-38733	274	7	,	,	PUNCT
fet-38733	274	8	d.	d.	PROPN
fet-38733	274	9	,	,	PUNCT
fet-38733	274	10	m.	m.	NOUN
fet-38733	274	11	,	,	PUNCT
fet-38733	274	12	maghfiroh	maghfiroh	PROPN
fet-38733	274	13	,	,	PUNCT
fet-38733	274	14	s.	s.	PROPN
fet-38733	274	15	,	,	PUNCT
fet-38733	274	16	&	&	CCONJ
fet-38733	274	17	oktaviani	oktaviani	PROPN
fet-38733	274	18	,	,	PUNCT
fet-38733	274	19	v.	v.	PROPN
fet-38733	274	20	(	(	PUNCT
fet-38733	274	21	2020	2020	NUM
fet-38733	274	22	)	)	PUNCT
fet-38733	274	23	.	.	PUNCT
fet-38733	275	1	the	the	DET
fet-38733	275	2	use	use	NOUN
fet-38733	275	3	of	of	ADP
fet-38733	275	4	information	information	NOUN
fet-38733	275	5	and	and	CCONJ
fet-38733	275	6	communication	communication	NOUN
fet-38733	275	7	technology	technology	NOUN
fet-38733	275	8	through	through	ADP
fet-38733	275	9	website	website	NOUN
fet-38733	275	10	and	and	CCONJ
fet-38733	275	11	social	social	ADJ
fet-38733	275	12	media	medium	NOUN
fet-38733	275	13	as	as	ADP
fet-38733	275	14	public	public	ADJ
fet-38733	275	15	relations	relation	NOUN
fet-38733	275	16	information	information	NOUN
fet-38733	275	17	media	medium	NOUN
fet-38733	275	18	(	(	PUNCT
fet-38733	275	19	pp	pp	ADJ
fet-38733	275	20	.	.	PUNCT
fet-38733	275	21	269	269	NUM
fet-38733	275	22	-	-	NUM
fet-38733	275	23	274	274	NUM
fet-38733	275	24	)	)	PUNCT
fet-38733	275	25	.	.	PUNCT
fet-38733	276	1	https://doi.org/10.2991/assehr.k.201112.048	https://doi.org/10.2991/assehr.k.201112.048	PROPN
fet-38733	276	2	johnston	johnston	PROPN
fet-38733	276	3	,	,	PUNCT
fet-38733	276	4	k.	k.	PROPN
fet-38733	276	5	(	(	PUNCT
fet-38733	276	6	2014	2014	NUM
fet-38733	276	7	)	)	PUNCT
fet-38733	276	8	.	.	PUNCT
fet-38733	277	1	public	public	ADJ
fet-38733	277	2	relations	relation	NOUN
fet-38733	277	3	and	and	CCONJ
fet-38733	277	4	engagement	engagement	NOUN
fet-38733	277	5	:	:	PUNCT
fet-38733	277	6	theoretical	theoretical	ADJ
fet-38733	277	7	imperatives	imperative	NOUN
fet-38733	277	8	of	of	ADP
fet-38733	277	9	a	a	DET
fet-38733	277	10	multidimensional	multidimensional	ADJ
fet-38733	277	11	concept	concept	NOUN
fet-38733	277	12	.	.	PUNCT
fet-38733	278	1	journal	journal	NOUN
fet-38733	278	2	of	of	ADP
fet-38733	278	3	public	public	ADJ
fet-38733	278	4	relations	relation	NOUN
fet-38733	278	5	research	research	NOUN
fet-38733	278	6	,	,	PUNCT
fet-38733	278	7	26	26	NUM
fet-38733	278	8	,	,	PUNCT
fet-38733	278	9	381	381	NUM
fet-38733	278	10	-	-	SYM
fet-38733	278	11	383	383	NUM
fet-38733	278	12	.	.	PUNCT
fet-38733	279	1	https://doi.org/10.1080/1062726x.2014.959863	https://doi.org/10.1080/1062726x.2014.959863	PROPN
fet-38733	279	2	www.scholink.org/ojs/index.php/fet	www.scholink.org/ojs/index.php/fet	PROPN
fet-38733	279	3	frontiers	frontier	NOUN
fet-38733	279	4	in	in	ADP
fet-38733	279	5	education	education	NOUN
fet-38733	279	6	technology	technology	NOUN
fet-38733	279	7	vol	vol	NOUN
fet-38733	279	8	.	.	PROPN
fet-38733	279	9	7	7	NUM
fet-38733	279	10	,	,	PUNCT
fet-38733	279	11	no	no	INTJ
fet-38733	279	12	.	.	NOUN
fet-38733	279	13	2	2	NUM
fet-38733	279	14	,	,	PUNCT
fet-38733	279	15	2024	2024	NUM
fet-38733	279	16	38	38	NUM
fet-38733	279	17	published	publish	VERB
fet-38733	279	18	by	by	ADP
fet-38733	279	19	scholink	scholink	PROPN
fet-38733	279	20	inc	inc	PROPN
fet-38733	279	21	.	.	PROPN
fet-38733	279	22	kraft	kraft	PROPN
fet-38733	279	23	,	,	PUNCT
fet-38733	279	24	m.	m.	NOUN
fet-38733	279	25	,	,	PUNCT
fet-38733	279	26	&	&	CCONJ
fet-38733	279	27	dougherty	dougherty	PROPN
fet-38733	279	28	,	,	PUNCT
fet-38733	279	29	s.	s.	PROPN
fet-38733	279	30	(	(	PUNCT
fet-38733	279	31	2013	2013	NUM
fet-38733	279	32	)	)	PUNCT
fet-38733	279	33	.	.	PUNCT
fet-38733	280	1	the	the	DET
fet-38733	280	2	effect	effect	NOUN
fet-38733	280	3	of	of	ADP
fet-38733	280	4	teacher	teacher	NOUN
fet-38733	280	5	–	–	PUNCT
fet-38733	280	6	family	family	NOUN
fet-38733	280	7	communication	communication	NOUN
fet-38733	280	8	on	on	ADP
fet-38733	280	9	student	student	NOUN
fet-38733	280	10	engagement	engagement	NOUN
fet-38733	280	11	:	:	PUNCT
fet-38733	280	12	evidence	evidence	NOUN
fet-38733	280	13	from	from	ADP
fet-38733	280	14	a	a	DET
fet-38733	280	15	randomized	randomized	ADJ
fet-38733	280	16	field	field	NOUN
fet-38733	280	17	experiment	experiment	NOUN
fet-38733	280	18	.	.	PUNCT
fet-38733	281	1	journal	journal	PROPN
fet-38733	281	2	of	of	ADP
fet-38733	281	3	research	research	NOUN
fet-38733	281	4	on	on	ADP
fet-38733	281	5	educational	educational	ADJ
fet-38733	281	6	effectiveness	effectiveness	NOUN
fet-38733	281	7	,	,	PUNCT
fet-38733	281	8	6	6	NUM
fet-38733	281	9	,	,	PUNCT
fet-38733	281	10	199	199	NUM
fet-38733	281	11	-	-	SYM
fet-38733	281	12	222	222	NUM
fet-38733	281	13	.	.	PUNCT
fet-38733	281	14	https://doi.org/10.1080/19345747.2012.743636	https://doi.org/10.1080/19345747.2012.743636	NOUN
fet-38733	281	15	meer	meer	NOUN
fet-38733	281	16	,	,	PUNCT
fet-38733	281	17	t.	t.	PROPN
fet-38733	281	18	,	,	PUNCT
fet-38733	281	19	verhoeven	verhoeven	PROPN
fet-38733	281	20	,	,	PUNCT
fet-38733	281	21	p.	p.	PROPN
fet-38733	281	22	,	,	PUNCT
fet-38733	281	23	beentjes	beentjes	PROPN
fet-38733	281	24	,	,	PUNCT
fet-38733	281	25	h.	h.	PROPN
fet-38733	281	26	,	,	PUNCT
fet-38733	281	27	&	&	CCONJ
fet-38733	281	28	vliegenthart	vliegenthart	PROPN
fet-38733	281	29	,	,	PUNCT
fet-38733	281	30	r.	r.	PROPN
fet-38733	281	31	(	(	PUNCT
fet-38733	281	32	2017	2017	NUM
fet-38733	281	33	)	)	PUNCT
fet-38733	281	34	.	.	PUNCT
fet-38733	282	1	communication	communication	NOUN
fet-38733	282	2	in	in	ADP
fet-38733	282	3	times	time	NOUN
fet-38733	282	4	of	of	ADP
fet-38733	282	5	crisis	crisis	NOUN
fet-38733	282	6	:	:	PUNCT
fet-38733	282	7	the	the	DET
fet-38733	282	8	stakeholder	stakeholder	NOUN
fet-38733	282	9	relationship	relationship	NOUN
fet-38733	282	10	under	under	ADP
fet-38733	282	11	pressure	pressure	NOUN
fet-38733	282	12	.	.	PUNCT
fet-38733	283	1	public	public	ADJ
fet-38733	283	2	relations	relation	NOUN
fet-38733	283	3	review	review	PROPN
fet-38733	283	4	,	,	PUNCT
fet-38733	283	5	43	43	NUM
fet-38733	283	6	,	,	PUNCT
fet-38733	283	7	426	426	NUM
fet-38733	283	8	-	-	SYM
fet-38733	283	9	440	440	NUM
fet-38733	283	10	.	.	PUNCT
fet-38733	284	1	https://doi.org/10.1016/j.pubrev.2017.02.005	https://doi.org/10.1016/j.pubrev.2017.02.005	PROPN
fet-38733	284	2	ms	ms	PROPN
fet-38733	284	3	,	,	PUNCT
fet-38733	284	4	l.	l.	PROPN
fet-38733	284	5	(	(	PUNCT
fet-38733	284	6	2021	2021	NUM
fet-38733	284	7	)	)	PUNCT
fet-38733	284	8	.	.	PUNCT
fet-38733	285	1	principal	principal	NOUN
fet-38733	285	2	’s	’s	PART
fet-38733	285	3	public	public	ADJ
fet-38733	285	4	relation	relation	NOUN
fet-38733	285	5	strategy	strategy	NOUN
fet-38733	285	6	to	to	PART
fet-38733	285	7	increase	increase	VERB
fet-38733	285	8	society	society	NOUN
fet-38733	285	9	belief	belief	NOUN
fet-38733	285	10	.	.	PUNCT
fet-38733	286	1	13	13	NUM
fet-38733	286	2	,	,	PUNCT
fet-38733	286	3	1419	1419	NUM
fet-38733	286	4	-	-	SYM
fet-38733	286	5	1424	1424	NUM
fet-38733	286	6	.	.	PUNCT
fet-38733	287	1	https://doi.org/10.35445/alishlah.v13i2.950	https://doi.org/10.35445/alishlah.v13i2.950	PROPN
fet-38733	287	2	parris	parris	PROPN
fet-38733	287	3	,	,	PUNCT
fet-38733	287	4	d.	d.	PROPN
fet-38733	287	5	,	,	PUNCT
fet-38733	287	6	dapko	dapko	PROPN
fet-38733	287	7	,	,	PUNCT
fet-38733	287	8	j.	j.	PROPN
fet-38733	287	9	,	,	PUNCT
fet-38733	287	10	arnold	arnold	PROPN
fet-38733	287	11	,	,	PUNCT
fet-38733	287	12	r.	r.	PROPN
fet-38733	287	13	,	,	PUNCT
fet-38733	287	14	&	&	CCONJ
fet-38733	287	15	arnold	arnold	PROPN
fet-38733	287	16	,	,	PUNCT
fet-38733	287	17	d.	d.	PROPN
fet-38733	287	18	(	(	PUNCT
fet-38733	287	19	2016	2016	NUM
fet-38733	287	20	)	)	PUNCT
fet-38733	287	21	.	.	PUNCT
fet-38733	288	1	exploring	explore	VERB
fet-38733	288	2	transparency	transparency	NOUN
fet-38733	288	3	:	:	PUNCT
fet-38733	288	4	a	a	DET
fet-38733	288	5	new	new	ADJ
fet-38733	288	6	framework	framework	NOUN
fet-38733	288	7	for	for	ADP
fet-38733	288	8	responsible	responsible	ADJ
fet-38733	288	9	business	business	NOUN
fet-38733	288	10	management	management	NOUN
fet-38733	288	11	.	.	PUNCT
fet-38733	289	1	management	management	NOUN
fet-38733	289	2	decision	decision	NOUN
fet-38733	289	3	,	,	PUNCT
fet-38733	289	4	54	54	NUM
fet-38733	289	5	,	,	PUNCT
fet-38733	289	6	222	222	NUM
fet-38733	289	7	-	-	SYM
fet-38733	289	8	247	247	NUM
fet-38733	289	9	.	.	PUNCT
fet-38733	290	1	https://doi.org/10.1108/md-07-2015-0279	https://doi.org/10.1108/md-07-2015-0279	PROPN
fet-38733	290	2	payne	payne	PROPN
fet-38733	290	3	,	,	PUNCT
fet-38733	290	4	h.	h.	PROPN
fet-38733	290	5	,	,	PUNCT
fet-38733	290	6	jerome	jerome	PROPN
fet-38733	290	7	,	,	PUNCT
fet-38733	290	8	a.	a.	PROPN
fet-38733	290	9	,	,	PUNCT
fet-38733	290	10	thompson	thompson	PROPN
fet-38733	290	11	,	,	PUNCT
fet-38733	290	12	b.	b.	PROPN
fet-38733	290	13	,	,	PUNCT
fet-38733	290	14	&	&	CCONJ
fet-38733	290	15	mazer	mazer	PROPN
fet-38733	290	16	,	,	PUNCT
fet-38733	290	17	j.	j.	PROPN
fet-38733	290	18	(	(	PUNCT
fet-38733	290	19	2018	2018	NUM
fet-38733	290	20	)	)	PUNCT
fet-38733	290	21	.	.	PUNCT
fet-38733	291	1	relationship	relationship	NOUN
fet-38733	291	2	building	building	NOUN
fet-38733	291	3	and	and	CCONJ
fet-38733	291	4	message	message	NOUN
fet-38733	291	5	planning	planning	NOUN
fet-38733	291	6	:	:	PUNCT
fet-38733	291	7	an	an	DET
fet-38733	291	8	exploration	exploration	NOUN
fet-38733	291	9	of	of	ADP
fet-38733	291	10	media	medium	NOUN
fet-38733	291	11	challenges	challenge	NOUN
fet-38733	291	12	and	and	CCONJ
fet-38733	291	13	strategies	strategy	NOUN
fet-38733	291	14	used	use	VERB
fet-38733	291	15	during	during	ADP
fet-38733	291	16	school	school	NOUN
fet-38733	291	17	crises	crisis	NOUN
fet-38733	291	18	at	at	ADP
fet-38733	291	19	the	the	DET
fet-38733	291	20	p-12	p-12	PROPN
fet-38733	291	21	level	level	NOUN
fet-38733	291	22	.	.	PUNCT
fet-38733	292	1	public	public	ADJ
fet-38733	292	2	relations	relation	NOUN
fet-38733	292	3	review	review	NOUN
fet-38733	292	4	.	.	PUNCT
fet-38733	293	1	https://doi.org/10.1016/j.pubrev.2018.10.005	https://doi.org/10.1016/j.pubrev.2018.10.005	PROPN
fet-38733	293	2	plewa	plewa	PROPN
fet-38733	293	3	,	,	PUNCT
fet-38733	293	4	c.	c.	PROPN
fet-38733	293	5	,	,	PUNCT
fet-38733	293	6	galán	galán	NOUN
fet-38733	293	7	-	-	PUNCT
fet-38733	293	8	muros	muros	PROPN
fet-38733	293	9	,	,	PUNCT
fet-38733	293	10	v.	v.	PROPN
fet-38733	293	11	,	,	PUNCT
fet-38733	293	12	&	&	CCONJ
fet-38733	293	13	davey	davey	NOUN
fet-38733	293	14	,	,	PUNCT
fet-38733	293	15	t.	t.	NOUN
fet-38733	293	16	(	(	PUNCT
fet-38733	293	17	2015	2015	NUM
fet-38733	293	18	)	)	PUNCT
fet-38733	293	19	.	.	PUNCT
fet-38733	294	1	engaging	engage	VERB
fet-38733	294	2	business	business	NOUN
fet-38733	294	3	in	in	ADP
fet-38733	294	4	curriculum	curriculum	NOUN
fet-38733	294	5	design	design	NOUN
fet-38733	294	6	and	and	CCONJ
fet-38733	294	7	delivery	delivery	NOUN
fet-38733	294	8	:	:	PUNCT
fet-38733	294	9	a	a	DET
fet-38733	294	10	higher	high	ADJ
fet-38733	294	11	education	education	NOUN
fet-38733	294	12	institution	institution	NOUN
fet-38733	294	13	perspective	perspective	NOUN
fet-38733	294	14	.	.	PUNCT
fet-38733	295	1	higher	high	ADJ
fet-38733	295	2	education	education	NOUN
fet-38733	295	3	,	,	PUNCT
fet-38733	295	4	70	70	NUM
fet-38733	295	5	,	,	PUNCT
fet-38733	295	6	35	35	NUM
fet-38733	295	7	-	-	SYM
fet-38733	295	8	53	53	NUM
fet-38733	295	9	.	.	PUNCT
fet-38733	296	1	https://doi.org/10.1007/s10734-014-9822-1	https://doi.org/10.1007/s10734-014-9822-1	NUM
fet-38733	296	2	ramísio	ramísio	NOUN
fet-38733	296	3	,	,	PUNCT
fet-38733	296	4	p.	p.	NOUN
fet-38733	296	5	,	,	PUNCT
fet-38733	296	6	pinto	pinto	NOUN
fet-38733	296	7	,	,	PUNCT
fet-38733	296	8	l.	l.	PROPN
fet-38733	296	9	,	,	PUNCT
fet-38733	296	10	gouveia	gouveia	PROPN
fet-38733	296	11	,	,	PUNCT
fet-38733	296	12	n.	n.	NOUN
fet-38733	296	13	,	,	PUNCT
fet-38733	296	14	costa	costa	PROPN
fet-38733	296	15	,	,	PUNCT
fet-38733	296	16	h.	h.	PROPN
fet-38733	296	17	,	,	PUNCT
fet-38733	296	18	&	&	CCONJ
fet-38733	296	19	arezes	arezes	PROPN
fet-38733	296	20	,	,	PUNCT
fet-38733	296	21	d.	d.	PROPN
fet-38733	296	22	(	(	PUNCT
fet-38733	296	23	2019	2019	NUM
fet-38733	296	24	)	)	PUNCT
fet-38733	296	25	.	.	PUNCT
fet-38733	297	1	sustainability	sustainability	NOUN
fet-38733	297	2	strategy	strategy	NOUN
fet-38733	297	3	in	in	ADP
fet-38733	297	4	higher	high	ADJ
fet-38733	297	5	education	education	NOUN
fet-38733	297	6	institutions	institution	NOUN
fet-38733	297	7	:	:	PUNCT
fet-38733	297	8	lessons	lesson	NOUN
fet-38733	297	9	learned	learn	VERB
fet-38733	297	10	from	from	ADP
fet-38733	297	11	a	a	DET
fet-38733	297	12	nine	nine	NUM
fet-38733	297	13	-	-	PUNCT
fet-38733	297	14	year	year	NOUN
fet-38733	297	15	case	case	NOUN
fet-38733	297	16	study	study	NOUN
fet-38733	297	17	.	.	PUNCT
fet-38733	298	1	journal	journal	NOUN
fet-38733	298	2	of	of	ADP
fet-38733	298	3	cleaner	clean	ADJ
fet-38733	298	4	production	production	NOUN
fet-38733	298	5	.	.	PUNCT
fet-38733	299	1	https://doi.org/10.1016/j.jclepro.2019.02.257	https://doi.org/10.1016/j.jclepro.2019.02.257	NOUN
fet-38733	299	2	sk	sk	VERB
fet-38733	299	3	,	,	PUNCT
fet-38733	299	4	e.	e.	PROPN
fet-38733	299	5	(	(	PUNCT
fet-38733	299	6	2017	2017	NUM
fet-38733	299	7	)	)	PUNCT
fet-38733	299	8	.	.	PUNCT
fet-38733	300	1	education	education	NOUN
fet-38733	300	2	as	as	ADP
fet-38733	300	3	an	an	DET
fet-38733	300	4	instrument	instrument	NOUN
fet-38733	300	5	of	of	ADP
fet-38733	300	6	social	social	ADJ
fet-38733	300	7	change	change	NOUN
fet-38733	300	8	.	.	PUNCT
fet-38733	301	1	international	international	ADJ
fet-38733	301	2	research	research	PROPN
fet-38733	301	3	journal	journal	NOUN
fet-38733	301	4	of	of	ADP
fet-38733	301	5	multidisciplinary	multidisciplinary	ADJ
fet-38733	301	6	studies	study	NOUN
fet-38733	301	7	,	,	PUNCT
fet-38733	301	8	3	3	X
fet-38733	301	9	.	.	PUNCT
fet-38733	301	10	schnackenberg	schnackenberg	PROPN
fet-38733	301	11	,	,	PUNCT
fet-38733	301	12	a.	a.	PROPN
fet-38733	301	13	,	,	PUNCT
fet-38733	301	14	&	&	CCONJ
fet-38733	301	15	tomlinson	tomlinson	PROPN
fet-38733	301	16	,	,	PUNCT
fet-38733	301	17	e.	e.	PROPN
fet-38733	301	18	(	(	PUNCT
fet-38733	301	19	2016	2016	NUM
fet-38733	301	20	)	)	PUNCT
fet-38733	301	21	.	.	PUNCT
fet-38733	302	1	organizational	organizational	ADJ
fet-38733	302	2	transparency	transparency	NOUN
fet-38733	302	3	.	.	PUNCT
fet-38733	303	1	journal	journal	PROPN
fet-38733	303	2	of	of	ADP
fet-38733	303	3	management	management	NOUN
fet-38733	303	4	,	,	PUNCT
fet-38733	303	5	42	42	NUM
fet-38733	303	6	,	,	PUNCT
fet-38733	303	7	1784	1784	NUM
fet-38733	303	8	-	-	SYM
fet-38733	303	9	1810	1810	NUM
fet-38733	303	10	.	.	PUNCT
fet-38733	304	1	https://doi.org/10.1177/0149206314525202	https://doi.org/10.1177/0149206314525202	NOUN
fet-38733	304	2	shvardak	shvardak	PROPN
fet-38733	304	3	,	,	PUNCT
fet-38733	304	4	m.	m.	NOUN
fet-38733	304	5	(	(	PUNCT
fet-38733	304	6	2022	2022	NUM
fet-38733	304	7	)	)	PUNCT
fet-38733	304	8	.	.	PUNCT
fet-38733	305	1	pr	pr	NOUN
fet-38733	305	2	-	-	PUNCT
fet-38733	305	3	technologies	technology	NOUN
fet-38733	305	4	in	in	ADP
fet-38733	305	5	the	the	DET
fet-38733	305	6	market	market	NOUN
fet-38733	305	7	of	of	ADP
fet-38733	305	8	educational	educational	ADJ
fet-38733	305	9	services	service	NOUN
fet-38733	305	10	.	.	PUNCT
fet-38733	306	1	scientific	scientific	ADJ
fet-38733	306	2	bulletin	bulletin	NOUN
fet-38733	306	3	of	of	ADP
fet-38733	306	4	uzhhorod	uzhhorod	PROPN
fet-38733	306	5	university	university	PROPN
fet-38733	306	6	.	.	PUNCT
fet-38733	307	1	series	series	PROPN
fet-38733	307	2	:	:	PUNCT
fet-38733	307	3	«	«	PUNCT
fet-38733	307	4	pedagogy	pedagogy	NOUN
fet-38733	307	5	.	.	PUNCT
fet-38733	308	1	social	social	ADJ
fet-38733	308	2	work	work	NOUN
fet-38733	308	3	»	»	NOUN
fet-38733	308	4	.	.	PUNCT
fet-38733	309	1	https://doi.org/10.24144/2524-0609.2022.50.307-310	https://doi.org/10.24144/2524-0609.2022.50.307-310	PROPN
fet-38733	309	2	waymer	waymer	PROPN
fet-38733	309	3	,	,	PUNCT
fet-38733	309	4	d.	d.	PROPN
fet-38733	309	5	,	,	PUNCT
fet-38733	309	6	brown	brown	PROPN
fet-38733	309	7	,	,	PUNCT
fet-38733	309	8	k.	k.	PROPN
fet-38733	309	9	,	,	PUNCT
fet-38733	309	10	baker	baker	PROPN
fet-38733	309	11	,	,	PUNCT
fet-38733	309	12	k.	k.	PROPN
fet-38733	309	13	,	,	PUNCT
fet-38733	309	14	&	&	CCONJ
fet-38733	309	15	fears	fear	NOUN
fet-38733	309	16	,	,	PUNCT
fet-38733	309	17	l.	l.	PROPN
fet-38733	309	18	(	(	PUNCT
fet-38733	309	19	2018	2018	NUM
fet-38733	309	20	)	)	PUNCT
fet-38733	309	21	.	.	PUNCT
fet-38733	310	1	socialization	socialization	NOUN
fet-38733	310	2	and	and	CCONJ
fet-38733	310	3	pre	pre	ADJ
fet-38733	310	4	-	-	ADJ
fet-38733	310	5	career	career	ADJ
fet-38733	310	6	development	development	NOUN
fet-38733	310	7	of	of	ADP
fet-38733	310	8	public	public	ADJ
fet-38733	310	9	relations	relation	NOUN
fet-38733	310	10	professionals	professional	NOUN
fet-38733	310	11	via	via	ADP
fet-38733	310	12	the	the	DET
fet-38733	310	13	undergraduate	undergraduate	NOUN
fet-38733	310	14	curriculum	curriculum	NOUN
fet-38733	310	15	.	.	PUNCT
fet-38733	311	1	communication	communication	NOUN
fet-38733	311	2	teacher	teacher	NOUN
fet-38733	311	3	,	,	PUNCT
fet-38733	311	4	32	32	NUM
fet-38733	311	5	,	,	PUNCT
fet-38733	311	6	117	117	NUM
fet-38733	311	7	-	-	SYM
fet-38733	311	8	130	130	NUM
fet-38733	311	9	.	.	PUNCT
fet-38733	312	1	https://doi.org/10.1080/174	https://doi.org/10.1080/174	NOUN