Health communication to reduce sugar consumption in Thailand | Functional Foods in Health and Disease - Online ISSN: 2160-3855; Print ISSN: 2378-7007 Skip to main content Skip to main navigation menu Skip to site footer Open Menu Functional Foods in Health and Disease - Online ISSN: 2160-3855; Print ISSN: 2378-7007 Home Food Science Publisher Functional Food Center Current Archives About About the Journal Aims and Scope Contact Editing Services Editorial Team Express Peer Review Graphical Abstract Journal Insights Privacy Statement Submissions Announcements Search Search Register Login Home / Archives / Vol. 11 No. 10 (2021): October 2021 / Review Articles Health communication to reduce sugar consumption in Thailand Authors Kanokpong Muangsri Integrative Nutrition and Herbal Medicine Association, Thailand Wittayatorn Tokaew Department of Communication Arts, Sukhothai Thammathirat Open University, Thailand Supaporn Sridee Department of Communication Arts, Sukhothai Thammathirat Open University, Thailand Kamon Chaiyasit Integrative Nutrition and Herbal Medicine Association, Thailand DOI: https://doi.org/10.31989/ffhd.v11i10.833 Abstract Excessive sugar consumption is one of the critical health behaviors contributing to Non-Communicable Diseases or NCDs, which are the leading causes of mortality among the Thai population. It is reported that Thai people have a continuous increase in sugar consumption every year associated with higher incidences of NCDs in the country. Therefore, health communication to raise awareness and modify the sugar consumption behavior in Thailand focuses on integrative communication in terms of public policies in accordance with the National NCDs Strategic Plan, guidelines and knowledge in sugar consumption including healthy and unhealthy sugar sources, sugar substitutes and their use in functional foods, health problems related to sugar consumption, the use of GDA Nutrition label, and the application of Healthier Choices standards with appropriate sugar content. With changing lifestyles, social media and technologies play a higher role in health communication regarding sugar consumption, resulting in the development of health applications in conjunction with IoT technology that can be used via smartphones. All these communications aim to promote the reduction of sugar consumption in the prevention of NCDs, thus reducing the premature death rate of the Thai population accordingly. Keywords: health communication, sugar consumption, sugar, sweetener, sugar tax, social media, non-communicable diseases, NCDs, nutrition label, GDA label, IoT Downloads [Abstract] [Full Article] Published 2021-10-04 Issue Vol. 11 No. 10 (2021): October 2021 Section Review Articles License Authors retain the copyright of their articles and grant the Functional Food Center (FFC) and its journals the right of first publication under the terms of the Creative Commons Attribution 4.0 International License. This license permits unrestricted use, distribution, and reproduction in any medium, including commercial use, provided the original author(s) and source are properly credited. Authors may post and share their published work freely, provided that the original publication in this journal is acknowledged. By submitting to this journal, authors confirm that their manuscripts are original, not under consideration elsewhere, and that they hold the necessary rights to grant this license. The Functional Food Center encourages open scientific exchange and allows derivative and extended works, provided attribution to the original publication is maintained. About the Journal      Editing Services      Graphical Abstract      Journal Insights        Submissions        Editorial Team       Privacy Statement        Contact        Current        Archives   Open Journal Systems Hosting and Support by: OpenJournalSystems.com