id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
futech-475	Chen, Chuntie; Hidayati Binti Zakaria, Nor; Deng, Wei; Xu, Xiaoli; Xu, Youyu	AI-driven marketing innovation in educational technology: a multi-dimensional analysis of virtual sales personnel and intelligent promotion strategies on user acceptance and engagement	2025	13	.pdf	application/pdf	10672	468	22	Multi-country studies employing measurement invariance testing would enable identification of universal versus culture-specific factors in AI marketing acceptance, while longitudinal investigations tracking cultural adaptation as global EdTech platforms expand across borders could reveal dynamic acculturation effects on technology acceptance patterns, ultimately contributing to culturally-adaptive AI design strategies that optimize human-AI interactions across diverse educational ecosystems. Research methodology 3.1 Research design An explanatory sequential mixed-methods design integrates quantitative surveys (n=650) examining AI marketing acceptance with qualitative interviews (n=45) exploring nuanced user experiences and decision-making processes in educational technology cont... 3.2 Quantitative methods The quantitative phase employed a comprehensive online survey administered to 650 participants recruited from major educational technology platforms in China, complemented by longitudinal behavioral data tracking over a six-month period to capture act...	cache/futech-475.pdf	txt/futech-475.txt