id	sid	tid	token	lemma	pos
futech-372	1	1	x.	x.	PROPN
futech-372	1	2	liang	liang	PROPN
futech-372	1	3	et	et	PROPN
futech-372	1	4	al	al	PROPN
futech-372	1	5	.	.	PROPN
futech-372	1	6	/future	/future	PUNCT
futech-372	1	7	technology	technology	PROPN
futech-372	1	8	august	august	PROPN
futech-372	1	9	2025|	2025|	NUM
futech-372	1	10	volume	volume	NOUN
futech-372	1	11	04	04	NUM
futech-372	2	1	|	|	NOUN
futech-372	2	2	issue	issue	NOUN
futech-372	2	3	03	03	NUM
futech-372	3	1	|	|	ADV
futech-372	3	2	pages	page	VERB
futech-372	3	3	138	138	NUM
futech-372	3	4	-	-	SYM
futech-372	3	5	147	147	NUM
futech-372	3	6	138	138	NUM
futech-372	3	7	article	article	NOUN
futech-372	3	8	digital	digital	ADJ
futech-372	3	9	marketing	marketing	NOUN
futech-372	3	10	integration	integration	NOUN
futech-372	3	11	and	and	CCONJ
futech-372	3	12	educational	educational	ADJ
futech-372	3	13	product	product	NOUN
futech-372	3	14	innovation	innovation	NOUN
futech-372	3	15	:	:	PUNCT
futech-372	3	16	the	the	DET
futech-372	3	17	mediating	mediate	VERB
futech-372	3	18	effect	effect	NOUN
futech-372	3	19	of	of	ADP
futech-372	3	20	organizational	organizational	ADJ
futech-372	3	21	innovation	innovation	NOUN
futech-372	3	22	climate	climate	NOUN
futech-372	3	23	xinrui	xinrui	PROPN
futech-372	3	24	liang1,2	liang1,2	PROPN
futech-372	3	25	,	,	PUNCT
futech-372	3	26	wan	wan	PROPN
futech-372	3	27	mohd	mohd	PROPN
futech-372	3	28	hirwani	hirwani	PROPN
futech-372	3	29	wan	wan	PROPN
futech-372	4	1	hussain1	hussain1	PROPN
futech-372	4	2	*	*	PROPN
futech-372	4	3	,	,	PUNCT
futech-372	4	4	rabiah	rabiah	PROPN
futech-372	4	5	abdul	abdul	PROPN
futech-372	4	6	kadir2	kadir2	PROPN
futech-372	5	1	1graduate	1graduate	PROPN
futech-372	5	2	school	school	NOUN
futech-372	5	3	of	of	ADP
futech-372	5	4	business	business	NOUN
futech-372	5	5	,	,	PUNCT
futech-372	5	6	universiti	universiti	PROPN
futech-372	5	7	kebangsaan	kebangsaan	PROPN
futech-372	5	8	malaysia	malaysia	PROPN
futech-372	5	9	43600	43600	NUM
futech-372	5	10	ukm	ukm	PROPN
futech-372	5	11	bangi	bangi	PROPN
futech-372	5	12	selangor	selangor	PROPN
futech-372	5	13	,	,	PUNCT
futech-372	5	14	malaysia	malaysia	PROPN
futech-372	5	15	2institut	2institut	NUM
futech-372	5	16	informatik	informatik	PROPN
futech-372	5	17	visual	visual	ADJ
futech-372	5	18	(	(	PUNCT
futech-372	5	19	ivi	ivi	PROPN
futech-372	5	20	)	)	PUNCT
futech-372	5	21	,	,	PUNCT
futech-372	5	22	universiti	universiti	PROPN
futech-372	5	23	kebangsaan	kebangsaan	PROPN
futech-372	5	24	malaysia	malaysia	PROPN
futech-372	5	25	43600	43600	NUM
futech-372	5	26	ukm	ukm	PROPN
futech-372	5	27	bangi	bangi	PROPN
futech-372	5	28	selangor	selangor	PROPN
futech-372	5	29	,	,	PUNCT
futech-372	5	30	malaysia	malaysia	PROPN
futech-372	5	31	a	a	DET
futech-372	5	32	r	r	NOUN
futech-372	5	33	t	t	NOUN
futech-372	6	1	i	i	PRON
futech-372	6	2	c	c	NOUN
futech-372	6	3	l	l	NOUN
futech-372	6	4	e	e	NOUN
futech-372	7	1	i	i	PRON
futech-372	7	2	n	n	VERB
futech-372	7	3	f	f	NOUN
futech-372	7	4	o	o	NOUN
futech-372	7	5	article	article	NOUN
futech-372	7	6	history	history	NOUN
futech-372	7	7	:	:	PUNCT
futech-372	7	8	received	receive	VERB
futech-372	7	9	14	14	NUM
futech-372	7	10	april	april	PROPN
futech-372	7	11	2025	2025	NUM
futech-372	7	12	received	receive	VERB
futech-372	7	13	in	in	ADP
futech-372	7	14	revised	revise	VERB
futech-372	7	15	form	form	NOUN
futech-372	7	16	26	26	NUM
futech-372	7	17	may	may	AUX
futech-372	7	18	2025	2025	NUM
futech-372	7	19	accepted	accept	VERB
futech-372	7	20	07	07	NUM
futech-372	7	21	june	june	PROPN
futech-372	7	22	2025	2025	NUM
futech-372	7	23	keywords	keyword	NOUN
futech-372	7	24	:	:	PUNCT
futech-372	7	25	digital	digital	ADJ
futech-372	7	26	marketing	marketing	NOUN
futech-372	7	27	,	,	PUNCT
futech-372	7	28	educational	educational	ADJ
futech-372	7	29	innovation	innovation	NOUN
futech-372	7	30	,	,	PUNCT
futech-372	7	31	organizational	organizational	ADJ
futech-372	7	32	innovation	innovation	NOUN
futech-372	7	33	climate	climate	NOUN
futech-372	7	34	,	,	PUNCT
futech-372	7	35	ai	ai	VERB
futech-372	7	36	marketing	marketing	NOUN
futech-372	7	37	,	,	PUNCT
futech-372	8	1	malaysian	malaysian	ADJ
futech-372	8	2	educational	educational	ADJ
futech-372	8	3	institutions	institution	NOUN
futech-372	8	4	*	*	PUNCT
futech-372	8	5	corresponding	correspond	VERB
futech-372	8	6	author	author	NOUN
futech-372	8	7	email	email	NOUN
futech-372	8	8	address	address	NOUN
futech-372	8	9	:	:	PUNCT
futech-372	8	10	wmhwh@ukm.edu.my	wmhwh@ukm.edu.my	ADJ
futech-372	8	11	doi	doi	NOUN
futech-372	8	12	:	:	PUNCT
futech-372	8	13	10.55670	10.55670	NUM
futech-372	8	14	/	/	SYM
futech-372	8	15	fpll.futech.4.3.13	fpll.futech.4.3.13	PROPN
futech-372	8	16	a	a	DET
futech-372	8	17	b	b	PROPN
futech-372	8	18	s	s	ADP
futech-372	8	19	t	t	PROPN
futech-372	8	20	r	r	NOUN
futech-372	8	21	a	a	DET
futech-372	8	22	c	c	NOUN
futech-372	8	23	t	t	NOUN
futech-372	8	24	this	this	DET
futech-372	8	25	study	study	NOUN
futech-372	8	26	investigates	investigate	VERB
futech-372	8	27	the	the	DET
futech-372	8	28	relationships	relationship	NOUN
futech-372	8	29	between	between	ADP
futech-372	8	30	digital	digital	ADJ
futech-372	8	31	marketing	marketing	NOUN
futech-372	8	32	strategies	strategy	NOUN
futech-372	8	33	(	(	PUNCT
futech-372	8	34	social	social	ADJ
futech-372	8	35	media	medium	NOUN
futech-372	8	36	marketing	marketing	NOUN
futech-372	8	37	,	,	PUNCT
futech-372	8	38	video	video	NOUN
futech-372	8	39	marketing	marketing	NOUN
futech-372	8	40	,	,	PUNCT
futech-372	8	41	and	and	CCONJ
futech-372	8	42	artificial	artificial	ADJ
futech-372	8	43	intelligence	intelligence	NOUN
futech-372	8	44	marketing	marketing	NOUN
futech-372	8	45	)	)	PUNCT
futech-372	8	46	,	,	PUNCT
futech-372	8	47	organizational	organizational	ADJ
futech-372	8	48	innovation	innovation	NOUN
futech-372	8	49	climate	climate	NOUN
futech-372	8	50	,	,	PUNCT
futech-372	8	51	and	and	CCONJ
futech-372	8	52	product	product	NOUN
futech-372	8	53	innovation	innovation	NOUN
futech-372	8	54	performance	performance	NOUN
futech-372	8	55	in	in	ADP
futech-372	8	56	malaysian	malaysian	ADJ
futech-372	8	57	educational	educational	ADJ
futech-372	8	58	institutions	institution	NOUN
futech-372	8	59	,	,	PUNCT
futech-372	8	60	focusing	focus	VERB
futech-372	8	61	on	on	ADP
futech-372	8	62	the	the	DET
futech-372	8	63	mediating	mediate	VERB
futech-372	8	64	effect	effect	NOUN
futech-372	8	65	of	of	ADP
futech-372	8	66	organizational	organizational	ADJ
futech-372	8	67	innovation	innovation	NOUN
futech-372	8	68	climate	climate	NOUN
futech-372	8	69	.	.	PUNCT
futech-372	9	1	a	a	DET
futech-372	9	2	quantitative	quantitative	ADJ
futech-372	9	3	cross	cross	ADJ
futech-372	9	4	-	-	ADJ
futech-372	9	5	sectional	sectional	ADJ
futech-372	9	6	survey	survey	NOUN
futech-372	9	7	design	design	NOUN
futech-372	9	8	is	be	AUX
futech-372	9	9	employed	employ	VERB
futech-372	9	10	,	,	PUNCT
futech-372	9	11	collecting	collect	VERB
futech-372	9	12	data	datum	NOUN
futech-372	9	13	from	from	ADP
futech-372	9	14	169	169	NUM
futech-372	9	15	employees	employee	NOUN
futech-372	9	16	working	work	VERB
futech-372	9	17	in	in	ADP
futech-372	9	18	malaysian	malaysian	ADJ
futech-372	9	19	educational	educational	ADJ
futech-372	9	20	institutions	institution	NOUN
futech-372	9	21	,	,	PUNCT
futech-372	9	22	including	include	VERB
futech-372	9	23	administrative	administrative	ADJ
futech-372	9	24	staff	staff	NOUN
futech-372	9	25	,	,	PUNCT
futech-372	9	26	marketing	marketing	NOUN
futech-372	9	27	personnel	personnel	NOUN
futech-372	9	28	,	,	PUNCT
futech-372	9	29	academic	academic	ADJ
futech-372	9	30	leaders	leader	NOUN
futech-372	9	31	,	,	PUNCT
futech-372	9	32	and	and	CCONJ
futech-372	9	33	innovation	innovation	NOUN
futech-372	9	34	team	team	NOUN
futech-372	9	35	members	member	NOUN
futech-372	9	36	from	from	ADP
futech-372	9	37	both	both	CCONJ
futech-372	9	38	public	public	ADJ
futech-372	9	39	and	and	CCONJ
futech-372	9	40	private	private	ADJ
futech-372	9	41	institutions	institution	NOUN
futech-372	9	42	.	.	PUNCT
futech-372	10	1	the	the	DET
futech-372	10	2	research	research	NOUN
futech-372	10	3	model	model	NOUN
futech-372	10	4	is	be	AUX
futech-372	10	5	tested	test	VERB
futech-372	10	6	using	use	VERB
futech-372	10	7	partial	partial	ADJ
futech-372	10	8	least	least	ADJ
futech-372	10	9	squares	square	NOUN
futech-372	10	10	structural	structural	ADJ
futech-372	10	11	equation	equation	NOUN
futech-372	10	12	modeling	modeling	NOUN
futech-372	10	13	(	(	PUNCT
futech-372	10	14	pls	pls	INTJ
futech-372	10	15	-	-	PUNCT
futech-372	10	16	sem	sem	NOUN
futech-372	10	17	)	)	PUNCT
futech-372	10	18	.	.	PUNCT
futech-372	11	1	the	the	DET
futech-372	11	2	findings	finding	NOUN
futech-372	11	3	reveal	reveal	VERB
futech-372	11	4	that	that	SCONJ
futech-372	11	5	all	all	DET
futech-372	11	6	three	three	NUM
futech-372	11	7	dimensions	dimension	NOUN
futech-372	11	8	of	of	ADP
futech-372	11	9	digital	digital	ADJ
futech-372	11	10	marketing	marketing	NOUN
futech-372	11	11	positively	positively	ADV
futech-372	11	12	impact	impact	VERB
futech-372	11	13	organizational	organizational	ADJ
futech-372	11	14	innovation	innovation	NOUN
futech-372	11	15	climate	climate	NOUN
futech-372	11	16	,	,	PUNCT
futech-372	11	17	with	with	ADP
futech-372	11	18	artificial	artificial	ADJ
futech-372	11	19	intelligence	intelligence	NOUN
futech-372	11	20	marketing	marketing	NOUN
futech-372	11	21	demonstrating	demonstrate	VERB
futech-372	11	22	the	the	DET
futech-372	11	23	strongest	strong	ADJ
futech-372	11	24	effect	effect	NOUN
futech-372	11	25	(	(	PUNCT
futech-372	11	26	β	β	X
futech-372	11	27	=	=	NOUN
futech-372	11	28	0.323	0.323	NUM
futech-372	11	29	)	)	PUNCT
futech-372	11	30	,	,	PUNCT
futech-372	11	31	followed	follow	VERB
futech-372	11	32	by	by	ADP
futech-372	11	33	video	video	NOUN
futech-372	11	34	marketing	marketing	NOUN
futech-372	11	35	(	(	PUNCT
futech-372	11	36	β	β	X
futech-372	11	37	=	=	SYM
futech-372	11	38	0.289	0.289	NUM
futech-372	11	39	)	)	PUNCT
futech-372	11	40	and	and	CCONJ
futech-372	11	41	social	social	ADJ
futech-372	11	42	media	medium	NOUN
futech-372	11	43	marketing	marketing	NOUN
futech-372	11	44	(	(	PUNCT
futech-372	11	45	β	β	X
futech-372	11	46	=	=	NUM
futech-372	11	47	0.247	0.247	NUM
futech-372	11	48	)	)	PUNCT
futech-372	11	49	.	.	PUNCT
futech-372	12	1	organizational	organizational	ADJ
futech-372	12	2	innovation	innovation	NOUN
futech-372	12	3	climate	climate	NOUN
futech-372	12	4	significantly	significantly	ADV
futech-372	12	5	influences	influence	VERB
futech-372	12	6	product	product	NOUN
futech-372	12	7	innovation	innovation	NOUN
futech-372	12	8	performance	performance	NOUN
futech-372	12	9	(	(	PUNCT
futech-372	12	10	β	β	X
futech-372	12	11	=	=	PUNCT
futech-372	12	12	0.683	0.683	NUM
futech-372	12	13	)	)	PUNCT
futech-372	12	14	.	.	PUNCT
futech-372	13	1	while	while	SCONJ
futech-372	13	2	social	social	ADJ
futech-372	13	3	media	medium	NOUN
futech-372	13	4	marketing	marketing	NOUN
futech-372	13	5	and	and	CCONJ
futech-372	13	6	video	video	NOUN
futech-372	13	7	marketing	marketing	NOUN
futech-372	13	8	exhibit	exhibit	NOUN
futech-372	13	9	both	both	CCONJ
futech-372	13	10	direct	direct	ADJ
futech-372	13	11	and	and	CCONJ
futech-372	13	12	indirect	indirect	ADJ
futech-372	13	13	effects	effect	NOUN
futech-372	13	14	on	on	ADP
futech-372	13	15	innovation	innovation	NOUN
futech-372	13	16	performance	performance	NOUN
futech-372	13	17	,	,	PUNCT
futech-372	13	18	artificial	artificial	ADJ
futech-372	13	19	intelligence	intelligence	NOUN
futech-372	13	20	marketing	marketing	NOUN
futech-372	13	21	operates	operate	VERB
futech-372	13	22	entirely	entirely	ADV
futech-372	13	23	through	through	ADP
futech-372	13	24	organizational	organizational	ADJ
futech-372	13	25	innovation	innovation	NOUN
futech-372	13	26	climate	climate	NOUN
futech-372	13	27	,	,	PUNCT
futech-372	13	28	indicating	indicate	VERB
futech-372	13	29	full	full	ADJ
futech-372	13	30	mediation	mediation	NOUN
futech-372	13	31	.	.	PUNCT
futech-372	14	1	the	the	DET
futech-372	14	2	results	result	NOUN
futech-372	14	3	suggest	suggest	VERB
futech-372	14	4	that	that	SCONJ
futech-372	14	5	educational	educational	ADJ
futech-372	14	6	institutions	institution	NOUN
futech-372	14	7	should	should	AUX
futech-372	14	8	implement	implement	VERB
futech-372	14	9	advanced	advanced	ADJ
futech-372	14	10	digital	digital	ADJ
futech-372	14	11	marketing	marketing	NOUN
futech-372	14	12	tools	tool	NOUN
futech-372	14	13	alongside	alongside	ADP
futech-372	14	14	nurturing	nurture	VERB
futech-372	14	15	organizational	organizational	ADJ
futech-372	14	16	structures	structure	NOUN
futech-372	14	17	that	that	PRON
futech-372	14	18	support	support	VERB
futech-372	14	19	innovation	innovation	NOUN
futech-372	14	20	,	,	PUNCT
futech-372	14	21	with	with	ADP
futech-372	14	22	artificial	artificial	ADJ
futech-372	14	23	intelligence	intelligence	NOUN
futech-372	14	24	marketing	marketing	NOUN
futech-372	14	25	investments	investment	NOUN
futech-372	14	26	requiring	require	VERB
futech-372	14	27	simultaneous	simultaneous	ADJ
futech-372	14	28	development	development	NOUN
futech-372	14	29	of	of	ADP
futech-372	14	30	innovation	innovation	NOUN
futech-372	14	31	-	-	PUNCT
futech-372	14	32	friendly	friendly	ADJ
futech-372	14	33	climates	climate	NOUN
futech-372	14	34	.	.	PUNCT
futech-372	15	1	strategic	strategic	ADJ
futech-372	15	2	digital	digital	ADJ
futech-372	15	3	marketing	marketing	NOUN
futech-372	15	4	significantly	significantly	ADV
futech-372	15	5	impacts	impact	VERB
futech-372	15	6	educational	educational	ADJ
futech-372	15	7	product	product	NOUN
futech-372	15	8	innovation	innovation	NOUN
futech-372	15	9	through	through	ADP
futech-372	15	10	organizational	organizational	ADJ
futech-372	15	11	innovation	innovation	NOUN
futech-372	15	12	climate	climate	NOUN
futech-372	15	13	,	,	PUNCT
futech-372	15	14	enabling	enable	VERB
futech-372	15	15	institutions	institution	NOUN
futech-372	15	16	to	to	PART
futech-372	15	17	adapt	adapt	VERB
futech-372	15	18	to	to	ADP
futech-372	15	19	emerging	emerge	VERB
futech-372	15	20	insights	insight	NOUN
futech-372	15	21	and	and	CCONJ
futech-372	15	22	design	design	VERB
futech-372	15	23	innovative	innovative	ADJ
futech-372	15	24	educational	educational	ADJ
futech-372	15	25	products	product	NOUN
futech-372	15	26	tailored	tailor	VERB
futech-372	15	27	to	to	PART
futech-372	15	28	student	student	NOUN
futech-372	15	29	demands	demand	NOUN
futech-372	15	30	.	.	PUNCT
futech-372	16	1	1	1	X
futech-372	16	2	.	.	X
futech-372	16	3	introduction	introduction	NOUN
futech-372	16	4	as	as	ADP
futech-372	16	5	an	an	DET
futech-372	16	6	outcome	outcome	NOUN
futech-372	16	7	of	of	ADP
futech-372	16	8	the	the	DET
futech-372	16	9	ongoing	ongoing	ADJ
futech-372	16	10	changes	change	NOUN
futech-372	16	11	in	in	ADP
futech-372	16	12	the	the	DET
futech-372	16	13	spheres	sphere	NOUN
futech-372	16	14	of	of	ADP
futech-372	16	15	innovation	innovation	NOUN
futech-372	16	16	and	and	CCONJ
futech-372	16	17	technology	technology	NOUN
futech-372	16	18	,	,	PUNCT
futech-372	16	19	the	the	DET
futech-372	16	20	application	application	NOUN
futech-372	16	21	of	of	ADP
futech-372	16	22	marketing	marketing	NOUN
futech-372	16	23	tools	tool	NOUN
futech-372	16	24	and	and	CCONJ
futech-372	16	25	concepts	concept	NOUN
futech-372	16	26	in	in	ADP
futech-372	16	27	educational	educational	ADJ
futech-372	16	28	institutions	institution	NOUN
futech-372	16	29	has	have	AUX
futech-372	16	30	gained	gain	VERB
futech-372	16	31	significance	significance	NOUN
futech-372	16	32	in	in	ADP
futech-372	16	33	enhancing	enhance	VERB
futech-372	16	34	competitiveness	competitiveness	NOUN
futech-372	16	35	and	and	CCONJ
futech-372	16	36	innovation	innovation	NOUN
futech-372	16	37	.	.	PUNCT
futech-372	17	1	the	the	DET
futech-372	17	2	problem	problem	NOUN
futech-372	17	3	of	of	ADP
futech-372	17	4	the	the	DET
futech-372	17	5	organizational	organizational	ADJ
futech-372	17	6	innovation	innovation	NOUN
futech-372	17	7	model	model	NOUN
futech-372	17	8	and	and	CCONJ
futech-372	17	9	the	the	DET
futech-372	17	10	concepts	concept	NOUN
futech-372	17	11	and	and	CCONJ
futech-372	17	12	techniques	technique	NOUN
futech-372	17	13	of	of	ADP
futech-372	17	14	digital	digital	ADJ
futech-372	17	15	marketing	marketing	NOUN
futech-372	17	16	intersection	intersection	NOUN
futech-372	17	17	is	be	AUX
futech-372	17	18	very	very	ADV
futech-372	17	19	important	important	ADJ
futech-372	17	20	but	but	CCONJ
futech-372	17	21	still	still	ADV
futech-372	17	22	remains	remains	AUX
futech-372	17	23	insufficiently	insufficiently	ADV
futech-372	17	24	researched	research	VERB
futech-372	17	25	,	,	PUNCT
futech-372	17	26	particularly	particularly	ADV
futech-372	17	27	in	in	ADP
futech-372	17	28	regard	regard	NOUN
futech-372	17	29	to	to	ADP
futech-372	17	30	educational	educational	ADJ
futech-372	17	31	innovation	innovation	NOUN
futech-372	17	32	[	[	X
futech-372	17	33	1	1	NUM
futech-372	17	34	,	,	PUNCT
futech-372	17	35	2	2	NUM
futech-372	17	36	]	]	PUNCT
futech-372	17	37	.	.	PUNCT
futech-372	18	1	as	as	SCONJ
futech-372	18	2	educational	educational	ADJ
futech-372	18	3	institutions	institution	NOUN
futech-372	18	4	strive	strive	VERB
futech-372	18	5	to	to	PART
futech-372	18	6	enhance	enhance	VERB
futech-372	18	7	their	their	PRON
futech-372	18	8	competitiveness	competitiveness	NOUN
futech-372	18	9	and	and	CCONJ
futech-372	18	10	foster	foster	ADJ
futech-372	18	11	innovation	innovation	NOUN
futech-372	18	12	capabilities	capability	NOUN
futech-372	18	13	,	,	PUNCT
futech-372	18	14	there	there	PRON
futech-372	18	15	is	be	VERB
futech-372	18	16	an	an	DET
futech-372	18	17	urgent	urgent	ADJ
futech-372	18	18	need	need	NOUN
futech-372	18	19	to	to	PART
futech-372	18	20	understand	understand	VERB
futech-372	18	21	how	how	SCONJ
futech-372	18	22	digital	digital	ADJ
futech-372	18	23	marketing	marketing	NOUN
futech-372	18	24	tools	tool	NOUN
futech-372	18	25	and	and	CCONJ
futech-372	18	26	organizational	organizational	ADJ
futech-372	18	27	factors	factor	NOUN
futech-372	18	28	interact	interact	VERB
futech-372	18	29	to	to	PART
futech-372	18	30	drive	drive	VERB
futech-372	18	31	educational	educational	ADJ
futech-372	18	32	product	product	NOUN
futech-372	18	33	innovation	innovation	NOUN
futech-372	18	34	.	.	PUNCT
futech-372	19	1	malaysian	malaysian	ADJ
futech-372	19	2	educational	educational	ADJ
futech-372	19	3	institutions	institution	NOUN
futech-372	19	4	face	face	VERB
futech-372	19	5	significant	significant	ADJ
futech-372	19	6	challenges	challenge	NOUN
futech-372	19	7	in	in	ADP
futech-372	19	8	their	their	PRON
futech-372	19	9	pursuit	pursuit	NOUN
futech-372	19	10	of	of	ADP
futech-372	19	11	becoming	become	VERB
futech-372	19	12	regional	regional	ADJ
futech-372	19	13	hubs	hub	NOUN
futech-372	19	14	for	for	ADP
futech-372	19	15	international	international	ADJ
futech-372	19	16	education	education	NOUN
futech-372	19	17	.	.	PUNCT
futech-372	20	1	despite	despite	SCONJ
futech-372	20	2	substantial	substantial	ADJ
futech-372	20	3	investments	investment	NOUN
futech-372	20	4	in	in	ADP
futech-372	20	5	digital	digital	ADJ
futech-372	20	6	technologies	technology	NOUN
futech-372	20	7	and	and	CCONJ
futech-372	20	8	marketing	marketing	NOUN
futech-372	20	9	initiatives	initiative	NOUN
futech-372	20	10	,	,	PUNCT
futech-372	20	11	many	many	ADJ
futech-372	20	12	institutions	institution	NOUN
futech-372	20	13	struggle	struggle	VERB
futech-372	20	14	to	to	PART
futech-372	20	15	effectively	effectively	ADV
futech-372	20	16	translate	translate	VERB
futech-372	20	17	these	these	DET
futech-372	20	18	investments	investment	NOUN
futech-372	20	19	into	into	ADP
futech-372	20	20	tangible	tangible	ADJ
futech-372	20	21	innovation	innovation	NOUN
futech-372	20	22	outcomes	outcome	NOUN
futech-372	20	23	.	.	PUNCT
futech-372	21	1	the	the	DET
futech-372	21	2	primary	primary	ADJ
futech-372	21	3	challenge	challenge	NOUN
futech-372	21	4	lies	lie	VERB
futech-372	21	5	in	in	ADP
futech-372	21	6	understanding	understand	VERB
futech-372	21	7	how	how	SCONJ
futech-372	21	8	different	different	ADJ
futech-372	21	9	dimensions	dimension	NOUN
futech-372	21	10	of	of	ADP
futech-372	21	11	digital	digital	ADJ
futech-372	21	12	marketing	marketing	NOUN
futech-372	21	13	—	—	PUNCT
futech-372	21	14	specifically	specifically	ADV
futech-372	21	15	social	social	ADJ
futech-372	21	16	media	medium	NOUN
futech-372	21	17	marketing	marketing	NOUN
futech-372	21	18	,	,	PUNCT
futech-372	21	19	video	video	NOUN
futech-372	21	20	marketing	marketing	NOUN
futech-372	21	21	,	,	PUNCT
futech-372	21	22	and	and	CCONJ
futech-372	21	23	artificial	artificial	ADJ
futech-372	21	24	intelligence	intelligence	NOUN
futech-372	21	25	(	(	PUNCT
futech-372	21	26	ai	ai	NOUN
futech-372	21	27	)	)	PUNCT
futech-372	21	28	marketing	marketing	NOUN
futech-372	21	29	—	—	PUNCT
futech-372	21	30	contribute	contribute	VERB
futech-372	21	31	to	to	ADP
futech-372	21	32	educational	educational	ADJ
futech-372	21	33	product	product	NOUN
futech-372	21	34	innovation	innovation	NOUN
futech-372	21	35	.	.	PUNCT
futech-372	22	1	furthermore	furthermore	ADV
futech-372	22	2	,	,	PUNCT
futech-372	22	3	the	the	DET
futech-372	22	4	role	role	NOUN
futech-372	22	5	of	of	ADP
futech-372	22	6	organizational	organizational	ADJ
futech-372	22	7	innovation	innovation	NOUN
futech-372	22	8	climate	climate	NOUN
futech-372	22	9	as	as	ADP
futech-372	22	10	a	a	DET
futech-372	22	11	potential	potential	ADJ
futech-372	22	12	mediating	mediate	VERB
futech-372	22	13	mechanism	mechanism	NOUN
futech-372	22	14	between	between	ADP
futech-372	22	15	digital	digital	ADJ
futech-372	22	16	marketing	marketing	NOUN
futech-372	22	17	strategies	strategy	NOUN
futech-372	22	18	and	and	CCONJ
futech-372	22	19	innovation	innovation	NOUN
futech-372	22	20	performance	performance	NOUN
futech-372	22	21	remains	remain	VERB
futech-372	22	22	unclear	unclear	ADJ
futech-372	22	23	.	.	PUNCT
futech-372	23	1	this	this	DET
futech-372	23	2	knowledge	knowledge	NOUN
futech-372	23	3	gap	gap	NOUN
futech-372	23	4	is	be	AUX
futech-372	23	5	particularly	particularly	ADV
futech-372	23	6	problematic	problematic	ADJ
futech-372	23	7	for	for	ADP
futech-372	23	8	malaysian	malaysian	ADJ
futech-372	23	9	educational	educational	ADJ
futech-372	23	10	institutions	institution	NOUN
futech-372	23	11	,	,	PUNCT
futech-372	23	12	which	which	PRON
futech-372	23	13	must	must	AUX
futech-372	23	14	navigate	navigate	VERB
futech-372	23	15	the	the	DET
futech-372	23	16	complex	complex	ADJ
futech-372	23	17	dynamics	dynamic	NOUN
futech-372	23	18	of	of	ADP
futech-372	23	19	digital	digital	ADJ
futech-372	23	20	transformation	transformation	NOUN
futech-372	23	21	while	while	SCONJ
futech-372	23	22	maintaining	maintain	VERB
futech-372	23	23	their	their	PRON
futech-372	23	24	competitive	competitive	ADJ
futech-372	23	25	positioning	positioning	NOUN
futech-372	23	26	in	in	ADP
futech-372	23	27	an	an	DET
futech-372	23	28	increasingly	increasingly	ADV
futech-372	23	29	saturated	saturate	VERB
futech-372	23	30	market	market	NOUN
futech-372	23	31	.	.	PUNCT
futech-372	24	1	open	open	ADJ
futech-372	24	2	access	access	NOUN
futech-372	24	3	journal	journal	PROPN
futech-372	24	4	issn	issn	PROPN
futech-372	24	5	2832	2832	NUM
futech-372	24	6	-	-	SYM
futech-372	24	7	0379	0379	NUM
futech-372	24	8	august	august	PROPN
futech-372	24	9	2025|	2025|	NUM
futech-372	24	10	volume	volume	NOUN
futech-372	24	11	04	04	NUM
futech-372	25	1	|	|	NOUN
futech-372	25	2	issue	issue	NOUN
futech-372	25	3	03	03	NUM
futech-372	26	1	|	|	ADV
futech-372	26	2	pages	page	VERB
futech-372	26	3	138	138	NUM
futech-372	26	4	-	-	SYM
futech-372	26	5	147	147	NUM
futech-372	26	6	https://doi.org/10.55670/fpll.futech.4.3.13	https://doi.org/10.55670/fpll.futech.4.3.13	PROPN
futech-372	26	7	journal	journal	NOUN
futech-372	26	8	homepage	homepage	NOUN
futech-372	26	9	:	:	PUNCT
futech-372	26	10	https://fupubco.com/futech	https://fupubco.com/futech	PROPN
futech-372	26	11	future	future	ADJ
futech-372	26	12	technology	technology	NOUN
futech-372	26	13	open	open	ADJ
futech-372	26	14	access	access	NOUN
futech-372	26	15	journal	journal	PROPN
futech-372	26	16	mailto:wmhwh@ukm.edu.my	mailto:wmhwh@ukm.edu.my	NOUN
futech-372	26	17	https://doi.org/10.55670/fpll.futech.4.3.13	https://doi.org/10.55670/fpll.futech.4.3.13	PROPN
futech-372	26	18	https://fupubco.com/futech	https://fupubco.com/futech	PROPN
futech-372	26	19	x.	x.	NOUN
futech-372	26	20	liang	liang	PROPN
futech-372	26	21	et	et	PROPN
futech-372	26	22	al	al	PROPN
futech-372	26	23	.	.	PROPN
futech-372	26	24	/future	/future	PUNCT
futech-372	26	25	technology	technology	PROPN
futech-372	26	26	august	august	PROPN
futech-372	26	27	2025|	2025|	NUM
futech-372	27	1	volume	volume	NOUN
futech-372	27	2	04	04	NUM
futech-372	28	1	|	|	NOUN
futech-372	28	2	issue	issue	NOUN
futech-372	28	3	03	03	NUM
futech-372	29	1	|	|	ADV
futech-372	29	2	pages	page	VERB
futech-372	29	3	138	138	NUM
futech-372	29	4	-	-	SYM
futech-372	29	5	147	147	NUM
futech-372	29	6	139	139	NUM
futech-372	29	7	the	the	DET
futech-372	29	8	implementation	implementation	NOUN
futech-372	29	9	of	of	ADP
futech-372	29	10	marketing	marketing	NOUN
futech-372	29	11	technologies	technology	NOUN
futech-372	29	12	such	such	ADJ
futech-372	29	13	as	as	ADP
futech-372	29	14	social	social	ADJ
futech-372	29	15	media	medium	NOUN
futech-372	29	16	,	,	PUNCT
futech-372	29	17	video	video	NOUN
futech-372	29	18	advertisements	advertisement	NOUN
futech-372	29	19	,	,	PUNCT
futech-372	29	20	and	and	CCONJ
futech-372	29	21	ai	ai	VERB
futech-372	29	22	tools	tool	NOUN
futech-372	29	23	enables	enable	VERB
futech-372	29	24	educational	educational	ADJ
futech-372	29	25	institutions	institution	NOUN
futech-372	29	26	to	to	PART
futech-372	29	27	effectively	effectively	ADV
futech-372	29	28	engage	engage	VERB
futech-372	29	29	with	with	ADP
futech-372	29	30	prospective	prospective	ADJ
futech-372	29	31	students	student	NOUN
futech-372	29	32	,	,	PUNCT
futech-372	29	33	gather	gather	VERB
futech-372	29	34	data	datum	NOUN
futech-372	29	35	,	,	PUNCT
futech-372	29	36	and	and	CCONJ
futech-372	29	37	market	market	NOUN
futech-372	29	38	differentiate	differentiate	VERB
futech-372	29	39	their	their	PRON
futech-372	29	40	offerings	offering	NOUN
futech-372	29	41	[	[	X
futech-372	29	42	3	3	NUM
futech-372	29	43	]	]	PUNCT
futech-372	29	44	.	.	PUNCT
futech-372	30	1	these	these	DET
futech-372	30	2	strategies	strategy	NOUN
futech-372	30	3	go	go	VERB
futech-372	30	4	beyond	beyond	ADP
futech-372	30	5	promotion	promotion	NOUN
futech-372	30	6	and	and	CCONJ
futech-372	30	7	serve	serve	VERB
futech-372	30	8	to	to	PART
futech-372	30	9	fully	fully	ADV
futech-372	30	10	understand	understand	VERB
futech-372	30	11	students	student	NOUN
futech-372	30	12	,	,	PUNCT
futech-372	30	13	engage	engage	VERB
futech-372	30	14	with	with	ADP
futech-372	30	15	them	they	PRON
futech-372	30	16	in	in	ADP
futech-372	30	17	cocreating	cocreate	VERB
futech-372	30	18	their	their	PRON
futech-372	30	19	educational	educational	ADJ
futech-372	30	20	paths	path	NOUN
futech-372	30	21	,	,	PUNCT
futech-372	30	22	and	and	CCONJ
futech-372	30	23	develop	develop	VERB
futech-372	30	24	responsive	responsive	ADJ
futech-372	30	25	solutions	solution	NOUN
futech-372	30	26	that	that	PRON
futech-372	30	27	address	address	VERB
futech-372	30	28	market	market	NOUN
futech-372	30	29	needs	need	NOUN
futech-372	30	30	.	.	PUNCT
futech-372	31	1	as	as	SCONJ
futech-372	31	2	pointed	point	VERB
futech-372	31	3	out	out	ADP
futech-372	31	4	by	by	ADP
futech-372	31	5	pañoscastro	pañoscastro	NOUN
futech-372	31	6	et	et	PROPN
futech-372	31	7	al	al	PROPN
futech-372	31	8	.	.	PUNCT
futech-372	32	1	[	[	X
futech-372	32	2	4	4	NUM
futech-372	32	3	]	]	PUNCT
futech-372	32	4	,	,	PUNCT
futech-372	32	5	the	the	DET
futech-372	32	6	consequences	consequence	NOUN
futech-372	32	7	of	of	ADP
futech-372	32	8	digital	digital	ADJ
futech-372	32	9	transformation	transformation	NOUN
futech-372	32	10	on	on	ADP
futech-372	32	11	an	an	DET
futech-372	32	12	institution	institution	NOUN
futech-372	32	13	go	go	VERB
futech-372	32	14	beyond	beyond	ADP
futech-372	32	15	technological	technological	ADJ
futech-372	32	16	integration	integration	NOUN
futech-372	32	17	,	,	PUNCT
futech-372	32	18	including	include	VERB
futech-372	32	19	substantially	substantially	ADV
futech-372	32	20	more	more	ADV
futech-372	32	21	profound	profound	ADJ
futech-372	32	22	alterations	alteration	NOUN
futech-372	32	23	to	to	ADP
futech-372	32	24	the	the	DET
futech-372	32	25	organizational	organizational	ADJ
futech-372	32	26	culture	culture	NOUN
futech-372	32	27	and	and	CCONJ
futech-372	32	28	innovation	innovation	NOUN
futech-372	32	29	ecosystems	ecosystem	NOUN
futech-372	32	30	.	.	PUNCT
futech-372	33	1	this	this	DET
futech-372	33	2	change	change	NOUN
futech-372	33	3	is	be	AUX
futech-372	33	4	crucial	crucial	ADJ
futech-372	33	5	for	for	ADP
futech-372	33	6	malaysia	malaysia	PROPN
futech-372	33	7	's	's	PART
futech-372	33	8	education	education	NOUN
futech-372	33	9	industry	industry	NOUN
futech-372	33	10	as	as	SCONJ
futech-372	33	11	institutions	institution	NOUN
futech-372	33	12	are	be	AUX
futech-372	33	13	trying	try	VERB
futech-372	33	14	to	to	PART
futech-372	33	15	brand	brand	VERB
futech-372	33	16	themselves	themselves	PRON
futech-372	33	17	as	as	ADP
futech-372	33	18	regional	regional	ADJ
futech-372	33	19	hubs	hub	NOUN
futech-372	33	20	for	for	ADP
futech-372	33	21	international	international	ADJ
futech-372	33	22	education	education	NOUN
futech-372	33	23	.	.	PUNCT
futech-372	34	1	the	the	DET
futech-372	34	2	impact	impact	NOUN
futech-372	34	3	of	of	ADP
futech-372	34	4	digital	digital	ADJ
futech-372	34	5	marketing	marketing	NOUN
futech-372	34	6	on	on	ADP
futech-372	34	7	organizational	organizational	ADJ
futech-372	34	8	processes	process	NOUN
futech-372	34	9	becomes	become	VERB
futech-372	34	10	evident	evident	ADJ
futech-372	34	11	through	through	ADP
futech-372	34	12	its	its	PRON
futech-372	34	13	influence	influence	NOUN
futech-372	34	14	on	on	ADP
futech-372	34	15	structural	structural	ADJ
futech-372	34	16	and	and	CCONJ
futech-372	34	17	cultural	cultural	ADJ
futech-372	34	18	components	component	NOUN
futech-372	34	19	.	.	PUNCT
futech-372	35	1	organizational	organizational	ADJ
futech-372	35	2	innovation	innovation	NOUN
futech-372	35	3	climate	climate	NOUN
futech-372	35	4	,	,	PUNCT
futech-372	35	5	defined	define	VERB
futech-372	35	6	as	as	ADP
futech-372	35	7	the	the	DET
futech-372	35	8	shared	share	VERB
futech-372	35	9	perceptions	perception	NOUN
futech-372	35	10	within	within	ADP
futech-372	35	11	an	an	DET
futech-372	35	12	organization	organization	NOUN
futech-372	35	13	regarding	regard	VERB
futech-372	35	14	policies	policy	NOUN
futech-372	35	15	,	,	PUNCT
futech-372	35	16	behaviors	behavior	NOUN
futech-372	35	17	,	,	PUNCT
futech-372	35	18	and	and	CCONJ
futech-372	35	19	actions	action	NOUN
futech-372	35	20	that	that	PRON
futech-372	35	21	support	support	VERB
futech-372	35	22	and	and	CCONJ
futech-372	35	23	encourage	encourage	VERB
futech-372	35	24	innovation	innovation	NOUN
futech-372	35	25	,	,	PUNCT
futech-372	35	26	emerges	emerge	VERB
futech-372	35	27	as	as	ADP
futech-372	35	28	a	a	DET
futech-372	35	29	crucial	crucial	ADJ
futech-372	35	30	mediating	mediate	VERB
futech-372	35	31	variable	variable	NOUN
futech-372	35	32	in	in	ADP
futech-372	35	33	this	this	DET
futech-372	35	34	relationship	relationship	NOUN
futech-372	35	35	[	[	X
futech-372	35	36	5	5	NUM
futech-372	35	37	]	]	PUNCT
futech-372	35	38	.	.	PUNCT
futech-372	36	1	such	such	DET
futech-372	36	2	a	a	DET
futech-372	36	3	climate	climate	NOUN
futech-372	36	4	enables	enable	VERB
futech-372	36	5	organizations	organization	NOUN
futech-372	36	6	to	to	PART
futech-372	36	7	effectively	effectively	ADV
futech-372	36	8	capitalize	capitalize	VERB
futech-372	36	9	on	on	ADP
futech-372	36	10	market	market	NOUN
futech-372	36	11	knowledge	knowledge	NOUN
futech-372	36	12	acquired	acquire	VERB
futech-372	36	13	through	through	ADP
futech-372	36	14	digital	digital	ADJ
futech-372	36	15	marketing	marketing	NOUN
futech-372	36	16	channels	channel	NOUN
futech-372	36	17	by	by	ADP
futech-372	36	18	transforming	transform	VERB
futech-372	36	19	it	it	PRON
futech-372	36	20	into	into	ADP
futech-372	36	21	concrete	concrete	ADJ
futech-372	36	22	product	product	NOUN
futech-372	36	23	innovations	innovation	NOUN
futech-372	36	24	.	.	PUNCT
futech-372	37	1	as	as	SCONJ
futech-372	37	2	noted	note	VERB
futech-372	37	3	by	by	ADP
futech-372	37	4	kim	kim	PROPN
futech-372	37	5	et	et	PROPN
futech-372	37	6	al	al	PROPN
futech-372	37	7	.	.	PUNCT
futech-372	38	1	[	[	X
futech-372	38	2	6	6	NUM
futech-372	38	3	]	]	PUNCT
futech-372	38	4	,	,	PUNCT
futech-372	38	5	a	a	DET
futech-372	38	6	stronger	strong	ADJ
futech-372	38	7	organizational	organizational	ADJ
futech-372	38	8	innovation	innovation	NOUN
futech-372	38	9	climate	climate	NOUN
futech-372	38	10	tends	tend	VERB
futech-372	38	11	to	to	PART
futech-372	38	12	amplify	amplify	VERB
futech-372	38	13	the	the	DET
futech-372	38	14	influence	influence	NOUN
futech-372	38	15	of	of	ADP
futech-372	38	16	external	external	ADJ
futech-372	38	17	inputs	input	NOUN
futech-372	38	18	,	,	PUNCT
futech-372	38	19	including	include	VERB
futech-372	38	20	market	market	NOUN
futech-372	38	21	feedback	feedback	NOUN
futech-372	38	22	captured	capture	VERB
futech-372	38	23	through	through	ADP
futech-372	38	24	digital	digital	ADJ
futech-372	38	25	means	mean	NOUN
futech-372	38	26	,	,	PUNCT
futech-372	38	27	on	on	ADP
futech-372	38	28	innovation	innovation	NOUN
futech-372	38	29	outcomes	outcome	NOUN
futech-372	38	30	.	.	PUNCT
futech-372	39	1	the	the	DET
futech-372	39	2	investigation	investigation	NOUN
futech-372	39	3	of	of	ADP
futech-372	39	4	how	how	SCONJ
futech-372	39	5	organizational	organizational	ADJ
futech-372	39	6	structural	structural	ADJ
futech-372	39	7	components	component	NOUN
futech-372	39	8	relate	relate	VERB
futech-372	39	9	to	to	ADP
futech-372	39	10	digital	digital	ADJ
futech-372	39	11	marketing	marketing	NOUN
futech-372	39	12	adoption	adoption	NOUN
futech-372	39	13	as	as	SCONJ
futech-372	39	14	institutional	institutional	ADJ
futech-372	39	15	policy	policy	NOUN
futech-372	39	16	presents	present	VERB
futech-372	39	17	a	a	DET
futech-372	39	18	compelling	compelling	ADJ
futech-372	39	19	perspective	perspective	NOUN
futech-372	39	20	for	for	ADP
futech-372	39	21	examining	examine	VERB
futech-372	39	22	how	how	SCONJ
futech-372	39	23	innovation	innovation	NOUN
futech-372	39	24	outcomes	outcome	NOUN
futech-372	39	25	can	can	AUX
futech-372	39	26	be	be	AUX
futech-372	39	27	enhanced	enhance	VERB
futech-372	39	28	in	in	ADP
futech-372	39	29	higher	high	ADJ
futech-372	39	30	education	education	NOUN
futech-372	39	31	institutions	institution	NOUN
futech-372	39	32	.	.	PUNCT
futech-372	40	1	despite	despite	SCONJ
futech-372	40	2	the	the	DET
futech-372	40	3	growing	grow	VERB
futech-372	40	4	importance	importance	NOUN
futech-372	40	5	of	of	ADP
futech-372	40	6	digital	digital	ADJ
futech-372	40	7	marketing	marketing	NOUN
futech-372	40	8	in	in	ADP
futech-372	40	9	educational	educational	ADJ
futech-372	40	10	contexts	contexts	NOUN
futech-372	40	11	,	,	PUNCT
futech-372	40	12	the	the	DET
futech-372	40	13	relationship	relationship	NOUN
futech-372	40	14	between	between	ADP
futech-372	40	15	digital	digital	ADJ
futech-372	40	16	marketing	marketing	NOUN
futech-372	40	17	strategies	strategy	NOUN
futech-372	40	18	,	,	PUNCT
futech-372	40	19	organizational	organizational	ADJ
futech-372	40	20	innovation	innovation	NOUN
futech-372	40	21	climate	climate	NOUN
futech-372	40	22	,	,	PUNCT
futech-372	40	23	and	and	CCONJ
futech-372	40	24	educational	educational	ADJ
futech-372	40	25	product	product	NOUN
futech-372	40	26	innovation	innovation	NOUN
futech-372	40	27	performance	performance	NOUN
futech-372	40	28	has	have	AUX
futech-372	40	29	not	not	PART
futech-372	40	30	been	be	AUX
futech-372	40	31	comprehensively	comprehensively	ADV
futech-372	40	32	investigated	investigate	VERB
futech-372	40	33	,	,	PUNCT
futech-372	40	34	particularly	particularly	ADV
futech-372	40	35	within	within	ADP
futech-372	40	36	the	the	DET
futech-372	40	37	malaysian	malaysian	ADJ
futech-372	40	38	educational	educational	ADJ
futech-372	40	39	marketplace	marketplace	NOUN
futech-372	40	40	.	.	PUNCT
futech-372	41	1	this	this	DET
futech-372	41	2	research	research	NOUN
futech-372	41	3	is	be	AUX
futech-372	41	4	aimed	aim	VERB
futech-372	41	5	at	at	ADP
futech-372	41	6	examining	examine	VERB
futech-372	41	7	the	the	DET
futech-372	41	8	impact	impact	NOUN
futech-372	41	9	of	of	ADP
futech-372	41	10	digital	digital	ADJ
futech-372	41	11	marketing	marketing	NOUN
futech-372	41	12	elements	element	NOUN
futech-372	41	13	—	—	PUNCT
futech-372	41	14	namely	namely	ADV
futech-372	41	15	,	,	PUNCT
futech-372	41	16	social	social	ADJ
futech-372	41	17	media	medium	NOUN
futech-372	41	18	marketing	marketing	NOUN
futech-372	41	19	,	,	PUNCT
futech-372	41	20	video	video	NOUN
futech-372	41	21	marketing	marketing	NOUN
futech-372	41	22	,	,	PUNCT
futech-372	41	23	and	and	CCONJ
futech-372	41	24	ai	ai	ADJ
futech-372	41	25	-	-	PUNCT
futech-372	41	26	driven	drive	VERB
futech-372	41	27	marketing	marketing	NOUN
futech-372	41	28	—	—	PUNCT
futech-372	41	29	on	on	ADP
futech-372	41	30	educational	educational	ADJ
futech-372	41	31	product	product	NOUN
futech-372	41	32	innovation	innovation	NOUN
futech-372	41	33	through	through	ADP
futech-372	41	34	the	the	DET
futech-372	41	35	mediating	mediate	VERB
futech-372	41	36	role	role	NOUN
futech-372	41	37	of	of	ADP
futech-372	41	38	organizational	organizational	ADJ
futech-372	41	39	innovation	innovation	NOUN
futech-372	41	40	climate	climate	NOUN
futech-372	41	41	.	.	PUNCT
futech-372	42	1	specifically	specifically	ADV
futech-372	42	2	,	,	PUNCT
futech-372	42	3	this	this	DET
futech-372	42	4	study	study	NOUN
futech-372	42	5	seeks	seek	VERB
futech-372	42	6	to	to	PART
futech-372	42	7	examine	examine	VERB
futech-372	42	8	the	the	DET
futech-372	42	9	direct	direct	ADJ
futech-372	42	10	impact	impact	NOUN
futech-372	42	11	of	of	ADP
futech-372	42	12	these	these	DET
futech-372	42	13	digital	digital	ADJ
futech-372	42	14	marketing	marketing	NOUN
futech-372	42	15	strategies	strategy	NOUN
futech-372	42	16	on	on	ADP
futech-372	42	17	educational	educational	ADJ
futech-372	42	18	product	product	NOUN
futech-372	42	19	innovation	innovation	NOUN
futech-372	42	20	performance	performance	NOUN
futech-372	42	21	,	,	PUNCT
futech-372	42	22	investigate	investigate	VERB
futech-372	42	23	their	their	PRON
futech-372	42	24	influence	influence	NOUN
futech-372	42	25	on	on	ADP
futech-372	42	26	organizational	organizational	ADJ
futech-372	42	27	innovation	innovation	NOUN
futech-372	42	28	climate	climate	NOUN
futech-372	42	29	,	,	PUNCT
futech-372	42	30	analyze	analyze	VERB
futech-372	42	31	the	the	DET
futech-372	42	32	mediating	mediate	VERB
futech-372	42	33	role	role	NOUN
futech-372	42	34	of	of	ADP
futech-372	42	35	organizational	organizational	ADJ
futech-372	42	36	innovation	innovation	NOUN
futech-372	42	37	climate	climate	NOUN
futech-372	42	38	in	in	ADP
futech-372	42	39	these	these	DET
futech-372	42	40	relationships	relationship	NOUN
futech-372	42	41	,	,	PUNCT
futech-372	42	42	and	and	CCONJ
futech-372	42	43	identify	identify	VERB
futech-372	42	44	the	the	DET
futech-372	42	45	differential	differential	ADJ
futech-372	42	46	effects	effect	NOUN
futech-372	42	47	of	of	ADP
futech-372	42	48	various	various	ADJ
futech-372	42	49	digital	digital	ADJ
futech-372	42	50	marketing	marketing	NOUN
futech-372	42	51	dimensions	dimension	NOUN
futech-372	42	52	on	on	ADP
futech-372	42	53	innovation	innovation	NOUN
futech-372	42	54	outcomes	outcome	NOUN
futech-372	42	55	.	.	PUNCT
futech-372	43	1	the	the	DET
futech-372	43	2	scope	scope	NOUN
futech-372	43	3	of	of	ADP
futech-372	43	4	this	this	DET
futech-372	43	5	research	research	NOUN
futech-372	43	6	is	be	AUX
futech-372	43	7	focused	focus	VERB
futech-372	43	8	on	on	ADP
futech-372	43	9	malaysian	malaysian	ADJ
futech-372	43	10	educational	educational	ADJ
futech-372	43	11	institutions	institution	NOUN
futech-372	43	12	with	with	ADP
futech-372	43	13	the	the	DET
futech-372	43	14	hope	hope	NOUN
futech-372	43	15	of	of	ADP
futech-372	43	16	enhancing	enhance	VERB
futech-372	43	17	both	both	CCONJ
futech-372	43	18	the	the	DET
futech-372	43	19	conceptual	conceptual	ADJ
futech-372	43	20	framework	framework	NOUN
futech-372	43	21	and	and	CCONJ
futech-372	43	22	actionable	actionable	ADJ
futech-372	43	23	recommendations	recommendation	NOUN
futech-372	43	24	towards	towards	ADP
futech-372	43	25	the	the	DET
futech-372	43	26	application	application	NOUN
futech-372	43	27	of	of	ADP
futech-372	43	28	digital	digital	ADJ
futech-372	43	29	marketing	marketing	NOUN
futech-372	43	30	to	to	PART
futech-372	43	31	foster	foster	ADJ
futech-372	43	32	innovation	innovation	NOUN
futech-372	43	33	in	in	ADP
futech-372	43	34	the	the	DET
futech-372	43	35	education	education	NOUN
futech-372	43	36	sector	sector	NOUN
futech-372	43	37	.	.	PUNCT
futech-372	44	1	the	the	DET
futech-372	44	2	findings	finding	NOUN
futech-372	44	3	would	would	AUX
futech-372	44	4	be	be	AUX
futech-372	44	5	of	of	ADP
futech-372	44	6	great	great	ADJ
futech-372	44	7	importance	importance	NOUN
futech-372	44	8	to	to	ADP
futech-372	44	9	educational	educational	ADJ
futech-372	44	10	institutions	institution	NOUN
futech-372	44	11	struggling	struggle	VERB
futech-372	44	12	to	to	PART
futech-372	44	13	undergo	undergo	VERB
futech-372	44	14	a	a	DET
futech-372	44	15	digital	digital	ADJ
futech-372	44	16	transformation	transformation	NOUN
futech-372	44	17	while	while	SCONJ
futech-372	44	18	maintaining	maintain	VERB
futech-372	44	19	a	a	DET
futech-372	44	20	strategic	strategic	ADJ
futech-372	44	21	position	position	NOUN
futech-372	44	22	characterized	characterize	VERB
futech-372	44	23	by	by	ADP
futech-372	44	24	continuous	continuous	ADJ
futech-372	44	25	innovation	innovation	NOUN
futech-372	44	26	.	.	PUNCT
futech-372	45	1	by	by	ADP
futech-372	45	2	elucidating	elucidate	VERB
futech-372	45	3	the	the	DET
futech-372	45	4	complex	complex	ADJ
futech-372	45	5	relationships	relationship	NOUN
futech-372	45	6	between	between	ADP
futech-372	45	7	digital	digital	ADJ
futech-372	45	8	marketing	marketing	NOUN
futech-372	45	9	strategies	strategy	NOUN
futech-372	45	10	,	,	PUNCT
futech-372	45	11	organizational	organizational	ADJ
futech-372	45	12	factors	factor	NOUN
futech-372	45	13	,	,	PUNCT
futech-372	45	14	and	and	CCONJ
futech-372	45	15	innovation	innovation	NOUN
futech-372	45	16	outcomes	outcome	NOUN
futech-372	45	17	,	,	PUNCT
futech-372	45	18	this	this	DET
futech-372	45	19	research	research	NOUN
futech-372	45	20	contributes	contribute	VERB
futech-372	45	21	to	to	ADP
futech-372	45	22	the	the	DET
futech-372	45	23	broader	broad	ADJ
futech-372	45	24	discourse	discourse	NOUN
futech-372	45	25	on	on	ADP
futech-372	45	26	educational	educational	ADJ
futech-372	45	27	innovation	innovation	NOUN
futech-372	45	28	and	and	CCONJ
futech-372	45	29	digital	digital	ADJ
futech-372	45	30	transformation	transformation	NOUN
futech-372	45	31	in	in	ADP
futech-372	45	32	emerging	emerge	VERB
futech-372	45	33	market	market	NOUN
futech-372	45	34	contexts	contexts	NOUN
futech-372	45	35	.	.	PUNCT
futech-372	46	1	2	2	X
futech-372	46	2	.	.	X
futech-372	46	3	literature	literature	NOUN
futech-372	46	4	review	review	VERB
futech-372	46	5	2.1	2.1	NUM
futech-372	46	6	digital	digital	ADJ
futech-372	46	7	marketing	marketing	NOUN
futech-372	46	8	strategies	strategy	NOUN
futech-372	46	9	in	in	ADP
futech-372	46	10	educational	educational	ADJ
futech-372	46	11	institutions	institution	NOUN
futech-372	46	12	the	the	DET
futech-372	46	13	shift	shift	NOUN
futech-372	46	14	in	in	ADP
futech-372	46	15	technology	technology	NOUN
futech-372	46	16	and	and	CCONJ
futech-372	46	17	the	the	DET
futech-372	46	18	perception	perception	NOUN
futech-372	46	19	of	of	ADP
futech-372	46	20	students	student	NOUN
futech-372	46	21	has	have	AUX
futech-372	46	22	greatly	greatly	ADV
futech-372	46	23	changed	change	VERB
futech-372	46	24	the	the	DET
futech-372	46	25	marketing	marketing	NOUN
futech-372	46	26	landscape	landscape	NOUN
futech-372	46	27	of	of	ADP
futech-372	46	28	educational	educational	ADJ
futech-372	46	29	institutions	institution	NOUN
futech-372	46	30	.	.	PUNCT
futech-372	47	1	the	the	DET
futech-372	47	2	term	term	NOUN
futech-372	47	3	digital	digital	ADJ
futech-372	47	4	marketing	marketing	NOUN
futech-372	47	5	strategies	strategy	NOUN
futech-372	47	6	encompasses	encompass	VERB
futech-372	47	7	a	a	DET
futech-372	47	8	wide	wide	ADJ
futech-372	47	9	variety	variety	NOUN
futech-372	47	10	of	of	ADP
futech-372	47	11	methods	method	NOUN
futech-372	47	12	used	use	VERB
futech-372	47	13	to	to	PART
futech-372	47	14	connect	connect	VERB
futech-372	47	15	with	with	ADP
futech-372	47	16	target	target	NOUN
futech-372	47	17	audiences	audience	NOUN
futech-372	47	18	and	and	CCONJ
futech-372	47	19	improve	improve	VERB
futech-372	47	20	an	an	DET
futech-372	47	21	organization	organization	NOUN
futech-372	47	22	’s	’s	PART
futech-372	47	23	productivity	productivity	NOUN
futech-372	47	24	using	use	VERB
futech-372	47	25	online	online	ADJ
futech-372	47	26	tools	tool	NOUN
futech-372	47	27	.	.	PUNCT
futech-372	48	1	in	in	ADP
futech-372	48	2	education	education	NOUN
futech-372	48	3	,	,	PUNCT
futech-372	48	4	these	these	DET
futech-372	48	5	strategies	strategy	NOUN
futech-372	48	6	have	have	AUX
futech-372	48	7	become	become	VERB
futech-372	48	8	more	more	ADV
futech-372	48	9	sophisticated	sophisticated	ADJ
futech-372	48	10	,	,	PUNCT
futech-372	48	11	involving	involve	VERB
futech-372	48	12	extensive	extensive	ADJ
futech-372	48	13	promotional	promotional	ADJ
futech-372	48	14	engagements	engagement	NOUN
futech-372	48	15	and	and	CCONJ
futech-372	48	16	stakeholder	stakeholder	NOUN
futech-372	48	17	activities	activity	NOUN
futech-372	48	18	[	[	X
futech-372	48	19	5	5	NUM
futech-372	48	20	]	]	PUNCT
futech-372	48	21	.	.	PUNCT
futech-372	49	1	as	as	ADP
futech-372	49	2	a	a	DET
futech-372	49	3	result	result	NOUN
futech-372	49	4	,	,	PUNCT
futech-372	49	5	social	social	ADJ
futech-372	49	6	media	medium	NOUN
futech-372	49	7	has	have	AUX
futech-372	49	8	become	become	VERB
futech-372	49	9	one	one	NUM
futech-372	49	10	of	of	ADP
futech-372	49	11	the	the	DET
futech-372	49	12	leading	lead	VERB
futech-372	49	13	marketing	marketing	NOUN
futech-372	49	14	channels	channel	NOUN
futech-372	49	15	for	for	ADP
futech-372	49	16	educational	educational	ADJ
futech-372	49	17	institutions	institution	NOUN
futech-372	49	18	to	to	PART
futech-372	49	19	build	build	VERB
futech-372	49	20	their	their	PRON
futech-372	49	21	presence	presence	NOUN
futech-372	49	22	and	and	CCONJ
futech-372	49	23	interact	interact	VERB
futech-372	49	24	with	with	ADP
futech-372	49	25	prospective	prospective	ADJ
futech-372	49	26	students	student	NOUN
futech-372	49	27	.	.	PUNCT
futech-372	50	1	effectively	effectively	ADV
futech-372	50	2	overcoming	overcome	VERB
futech-372	50	3	social	social	ADJ
futech-372	50	4	media	medium	NOUN
futech-372	50	5	marketing	marketing	NOUN
futech-372	50	6	challenges	challenge	NOUN
futech-372	50	7	enables	enable	VERB
futech-372	50	8	educational	educational	ADJ
futech-372	50	9	institutions	institution	NOUN
futech-372	50	10	to	to	PART
futech-372	50	11	tailor	tailor	VERB
futech-372	50	12	their	their	PRON
futech-372	50	13	engagement	engagement	NOUN
futech-372	50	14	with	with	ADP
futech-372	50	15	specific	specific	ADJ
futech-372	50	16	segments	segment	NOUN
futech-372	50	17	of	of	ADP
futech-372	50	18	their	their	PRON
futech-372	50	19	audience	audience	NOUN
futech-372	50	20	,	,	PUNCT
futech-372	50	21	particularly	particularly	ADV
futech-372	50	22	international	international	ADJ
futech-372	50	23	students	student	NOUN
futech-372	50	24	seeking	seek	VERB
futech-372	50	25	courses	course	NOUN
futech-372	50	26	[	[	X
futech-372	50	27	6	6	NUM
futech-372	50	28	]	]	PUNCT
futech-372	50	29	.	.	PUNCT
futech-372	51	1	video	video	NOUN
futech-372	51	2	marketing	marketing	NOUN
futech-372	51	3	serves	serve	VERB
futech-372	51	4	as	as	ADP
futech-372	51	5	an	an	DET
futech-372	51	6	additional	additional	ADJ
futech-372	51	7	important	important	ADJ
futech-372	51	8	aspect	aspect	NOUN
futech-372	51	9	of	of	ADP
futech-372	51	10	digital	digital	ADJ
futech-372	51	11	marketing	marketing	NOUN
futech-372	51	12	within	within	ADP
futech-372	51	13	an	an	DET
futech-372	51	14	educational	educational	ADJ
futech-372	51	15	framework	framework	NOUN
futech-372	51	16	.	.	PUNCT
futech-372	52	1	storytelling	storytelle	VERB
futech-372	52	2	visually	visually	ADV
futech-372	52	3	not	not	PART
futech-372	52	4	only	only	ADV
futech-372	52	5	allows	allow	VERB
futech-372	52	6	institutions	institution	NOUN
futech-372	52	7	to	to	PART
futech-372	52	8	highlight	highlight	VERB
futech-372	52	9	their	their	PRON
futech-372	52	10	facilities	facility	NOUN
futech-372	52	11	and	and	CCONJ
futech-372	52	12	programmes	programme	NOUN
futech-372	52	13	but	but	CCONJ
futech-372	52	14	also	also	ADV
futech-372	52	15	enables	enable	VERB
futech-372	52	16	them	they	PRON
futech-372	52	17	to	to	PART
futech-372	52	18	showcase	showcase	VERB
futech-372	52	19	student	student	NOUN
futech-372	52	20	activities	activity	NOUN
futech-372	52	21	in	in	ADP
futech-372	52	22	a	a	DET
futech-372	52	23	more	more	ADV
futech-372	52	24	engaging	engaging	ADJ
futech-372	52	25	way	way	NOUN
futech-372	52	26	.	.	PUNCT
futech-372	53	1	bustard	bustard	PROPN
futech-372	53	2	et	et	PROPN
futech-372	53	3	al	al	PROPN
futech-372	53	4	.	.	PUNCT
futech-372	54	1	[	[	X
futech-372	54	2	7	7	X
futech-372	54	3	]	]	PUNCT
futech-372	54	4	emphasize	emphasize	VERB
futech-372	54	5	that	that	SCONJ
futech-372	54	6	the	the	DET
futech-372	54	7	application	application	NOUN
futech-372	54	8	of	of	ADP
futech-372	54	9	design	design	NOUN
futech-372	54	10	thinking	thinking	NOUN
futech-372	54	11	with	with	ADP
futech-372	54	12	digital	digital	ADJ
futech-372	54	13	videos	video	NOUN
futech-372	54	14	enables	enable	VERB
futech-372	54	15	the	the	DET
futech-372	54	16	creation	creation	NOUN
futech-372	54	17	of	of	ADP
futech-372	54	18	captivating	captivating	ADJ
futech-372	54	19	experiences	experience	NOUN
futech-372	54	20	,	,	PUNCT
futech-372	54	21	which	which	PRON
futech-372	54	22	significantly	significantly	ADV
futech-372	54	23	impact	impact	VERB
futech-372	54	24	student	student	NOUN
futech-372	54	25	engagement	engagement	NOUN
futech-372	54	26	and	and	CCONJ
futech-372	54	27	enrollment	enrollment	NOUN
futech-372	54	28	.	.	PUNCT
futech-372	55	1	the	the	DET
futech-372	55	2	use	use	NOUN
futech-372	55	3	of	of	ADP
futech-372	55	4	artificial	artificial	ADJ
futech-372	55	5	intelligence	intelligence	NOUN
futech-372	55	6	(	(	PUNCT
futech-372	55	7	ai	ai	NOUN
futech-372	55	8	)	)	PUNCT
futech-372	55	9	has	have	AUX
futech-372	55	10	also	also	ADV
futech-372	55	11	transformed	transform	VERB
futech-372	55	12	the	the	DET
futech-372	55	13	approach	approach	NOUN
futech-372	55	14	to	to	ADP
futech-372	55	15	marketing	marketing	NOUN
futech-372	55	16	within	within	ADP
futech-372	55	17	the	the	DET
futech-372	55	18	educational	educational	ADJ
futech-372	55	19	field	field	NOUN
futech-372	55	20	by	by	ADP
futech-372	55	21	providing	provide	VERB
futech-372	55	22	targeted	target	VERB
futech-372	55	23	analytics	analytic	NOUN
futech-372	55	24	,	,	PUNCT
futech-372	55	25	data	data	NOUN
futech-372	55	26	-	-	PUNCT
futech-372	55	27	driven	drive	VERB
futech-372	55	28	personalization	personalization	NOUN
futech-372	55	29	,	,	PUNCT
futech-372	55	30	and	and	CCONJ
futech-372	55	31	forecasting	forecasting	NOUN
futech-372	55	32	.	.	PUNCT
futech-372	56	1	as	as	SCONJ
futech-372	56	2	demonstrated	demonstrate	VERB
futech-372	56	3	by	by	ADP
futech-372	56	4	xiong	xiong	PROPN
futech-372	56	5	et	et	PROPN
futech-372	56	6	al	al	PROPN
futech-372	56	7	.	.	PUNCT
futech-372	57	1	[	[	X
futech-372	57	2	8	8	NUM
futech-372	57	3	]	]	PUNCT
futech-372	57	4	,	,	PUNCT
futech-372	57	5	the	the	DET
futech-372	57	6	capabilities	capability	NOUN
futech-372	57	7	of	of	ADP
futech-372	57	8	digital	digital	ADJ
futech-372	57	9	integration	integration	NOUN
futech-372	57	10	,	,	PUNCT
futech-372	57	11	particularly	particularly	ADV
futech-372	57	12	those	those	PRON
futech-372	57	13	of	of	ADP
futech-372	57	14	ai	ai	VERB
futech-372	57	15	,	,	PUNCT
futech-372	57	16	strengthen	strengthen	VERB
futech-372	57	17	relationships	relationship	NOUN
futech-372	57	18	between	between	ADP
futech-372	57	19	buyers	buyer	NOUN
futech-372	57	20	and	and	CCONJ
futech-372	57	21	suppliers	supplier	NOUN
futech-372	57	22	while	while	SCONJ
futech-372	57	23	facilitating	facilitate	VERB
futech-372	57	24	product	product	NOUN
futech-372	57	25	development	development	NOUN
futech-372	57	26	through	through	ADP
futech-372	57	27	enhanced	enhanced	ADJ
futech-372	57	28	systems	system	NOUN
futech-372	57	29	of	of	ADP
futech-372	57	30	information	information	NOUN
futech-372	57	31	processing	processing	NOUN
futech-372	57	32	and	and	CCONJ
futech-372	57	33	decision	decision	NOUN
futech-372	57	34	-	-	PUNCT
futech-372	57	35	making	making	NOUN
futech-372	57	36	.	.	PUNCT
futech-372	58	1	2.2	2.2	NUM
futech-372	58	2	organizational	organizational	ADJ
futech-372	58	3	innovation	innovation	NOUN
futech-372	58	4	climate	climate	NOUN
futech-372	58	5	and	and	CCONJ
futech-372	58	6	its	its	PRON
futech-372	58	7	role	role	NOUN
futech-372	58	8	in	in	ADP
futech-372	58	9	education	education	NOUN
futech-372	58	10	organizational	organizational	ADJ
futech-372	58	11	innovation	innovation	NOUN
futech-372	58	12	climate	climate	NOUN
futech-372	58	13	represents	represent	VERB
futech-372	58	14	the	the	DET
futech-372	58	15	shared	share	VERB
futech-372	58	16	perceptions	perception	NOUN
futech-372	58	17	within	within	ADP
futech-372	58	18	an	an	DET
futech-372	58	19	organization	organization	NOUN
futech-372	58	20	regarding	regard	VERB
futech-372	58	21	policies	policy	NOUN
futech-372	58	22	,	,	PUNCT
futech-372	58	23	practices	practice	NOUN
futech-372	58	24	,	,	PUNCT
futech-372	58	25	and	and	CCONJ
futech-372	58	26	procedures	procedure	NOUN
futech-372	58	27	that	that	PRON
futech-372	58	28	support	support	VERB
futech-372	58	29	and	and	CCONJ
futech-372	58	30	encourage	encourage	VERB
futech-372	58	31	innovative	innovative	ADJ
futech-372	58	32	initiatives	initiative	NOUN
futech-372	58	33	.	.	PUNCT
futech-372	59	1	in	in	ADP
futech-372	59	2	educational	educational	ADJ
futech-372	59	3	organizations	organization	NOUN
futech-372	59	4	,	,	PUNCT
futech-372	59	5	this	this	DET
futech-372	59	6	climate	climate	NOUN
futech-372	59	7	has	have	AUX
futech-372	59	8	pronounced	pronounce	VERB
futech-372	59	9	ramifications	ramification	NOUN
futech-372	59	10	for	for	ADP
futech-372	59	11	how	how	SCONJ
futech-372	59	12	well	well	ADV
futech-372	59	13	organizations	organization	NOUN
futech-372	59	14	engage	engage	VERB
futech-372	59	15	the	the	DET
futech-372	59	16	market	market	NOUN
futech-372	59	17	and	and	CCONJ
futech-372	59	18	technological	technological	ADJ
futech-372	59	19	innovation	innovation	NOUN
futech-372	59	20	.	.	PUNCT
futech-372	60	1	fischer	fischer	PROPN
futech-372	60	2	&	&	CCONJ
futech-372	60	3	riedl	riedl	PROPN
futech-372	61	1	[	[	X
futech-372	61	2	9	9	NUM
futech-372	61	3	]	]	PUNCT
futech-372	61	4	study	study	NOUN
futech-372	61	5	the	the	DET
futech-372	61	6	strain	strain	NOUN
futech-372	61	7	potential	potential	NOUN
futech-372	61	8	of	of	ADP
futech-372	61	9	organizational	organizational	ADJ
futech-372	61	10	innovation	innovation	NOUN
futech-372	61	11	climate	climate	NOUN
futech-372	61	12	and	and	CCONJ
futech-372	61	13	attend	attend	VERB
futech-372	61	14	to	to	ADP
futech-372	61	15	the	the	DET
futech-372	61	16	intricate	intricate	ADJ
futech-372	61	17	interrelations	interrelation	NOUN
futech-372	61	18	between	between	ADP
futech-372	61	19	the	the	DET
futech-372	61	20	pressure	pressure	NOUN
futech-372	61	21	for	for	ADP
futech-372	61	22	innovation	innovation	NOUN
futech-372	61	23	and	and	CCONJ
futech-372	61	24	organizational	organizational	ADJ
futech-372	61	25	productivity	productivity	NOUN
futech-372	61	26	.	.	PUNCT
futech-372	62	1	innovation	innovation	NOUN
futech-372	62	2	climates	climate	NOUN
futech-372	62	3	tend	tend	VERB
futech-372	62	4	to	to	PART
futech-372	62	5	enhance	enhance	VERB
futech-372	62	6	creativity	creativity	NOUN
futech-372	62	7	,	,	PUNCT
futech-372	62	8	but	but	CCONJ
futech-372	62	9	the	the	DET
futech-372	62	10	findings	finding	NOUN
futech-372	62	11	indicate	indicate	VERB
futech-372	62	12	that	that	SCONJ
futech-372	62	13	they	they	PRON
futech-372	62	14	need	need	VERB
futech-372	62	15	to	to	PART
futech-372	62	16	be	be	AUX
futech-372	62	17	managed	manage	VERB
futech-372	62	18	to	to	PART
futech-372	62	19	avoid	avoid	VERB
futech-372	62	20	stress	stress	NOUN
futech-372	62	21	that	that	PRON
futech-372	62	22	is	be	AUX
futech-372	62	23	counterproductive	counterproductive	ADJ
futech-372	62	24	among	among	ADP
futech-372	62	25	faculty	faculty	NOUN
futech-372	62	26	and	and	CCONJ
futech-372	62	27	staff	staff	NOUN
futech-372	62	28	.	.	PUNCT
futech-372	63	1	newman	newman	PROPN
futech-372	63	2	et	et	PROPN
futech-372	63	3	al	al	PROPN
futech-372	63	4	.	.	PUNCT
futech-372	64	1	[	[	X
futech-372	64	2	10	10	NUM
futech-372	64	3	]	]	PUNCT
futech-372	64	4	further	far	ADV
futech-372	64	5	explain	explain	VERB
futech-372	64	6	the	the	DET
futech-372	64	7	organizational	organizational	ADJ
futech-372	64	8	innovation	innovation	NOUN
futech-372	64	9	climate	climate	NOUN
futech-372	64	10	by	by	ADP
futech-372	64	11	focusing	focus	VERB
futech-372	64	12	on	on	ADP
futech-372	64	13	strategically	strategically	ADV
futech-372	64	14	important	important	ADJ
futech-372	64	15	elements	element	NOUN
futech-372	64	16	,	,	PUNCT
futech-372	64	17	such	such	ADJ
futech-372	64	18	as	as	ADP
futech-372	64	19	faculty	faculty	NOUN
futech-372	64	20	and	and	CCONJ
futech-372	64	21	leadership	leadership	NOUN
futech-372	64	22	resource	resource	NOUN
futech-372	64	23	support	support	NOUN
futech-372	64	24	,	,	PUNCT
futech-372	64	25	innovative	innovative	ADJ
futech-372	64	26	team	team	NOUN
futech-372	64	27	units	unit	NOUN
futech-372	64	28	,	,	PUNCT
futech-372	64	29	and	and	CCONJ
futech-372	64	30	inter	inter	ADJ
futech-372	64	31	-	-	ADJ
futech-372	64	32	organizational	organizational	ADJ
futech-372	64	33	collaboration	collaboration	NOUN
futech-372	64	34	,	,	PUNCT
futech-372	64	35	which	which	PRON
futech-372	64	36	influence	influence	VERB
futech-372	64	37	innovation	innovation	NOUN
futech-372	64	38	in	in	ADP
futech-372	64	39	an	an	DET
futech-372	64	40	educational	educational	ADJ
futech-372	64	41	setting	setting	NOUN
futech-372	64	42	.	.	PUNCT
futech-372	65	1	likewise	likewise	ADV
futech-372	65	2	,	,	PUNCT
futech-372	65	3	in	in	ADP
futech-372	65	4	their	their	PRON
futech-372	65	5	research	research	NOUN
futech-372	65	6	,	,	PUNCT
futech-372	65	7	li	li	PROPN
futech-372	65	8	et	et	PROPN
futech-372	65	9	al	al	PROPN
futech-372	65	10	.	.	PUNCT
futech-372	66	1	[	[	X
futech-372	66	2	11	11	NUM
futech-372	66	3	]	]	PUNCT
futech-372	66	4	demonstrate	demonstrate	VERB
futech-372	66	5	that	that	SCONJ
futech-372	66	6	the	the	DET
futech-372	66	7	learning	learn	VERB
futech-372	66	8	climate	climate	NOUN
futech-372	66	9	of	of	ADP
futech-372	66	10	a	a	DET
futech-372	66	11	team	team	NOUN
futech-372	66	12	affects	affect	VERB
futech-372	66	13	its	its	PRON
futech-372	66	14	innovation	innovation	NOUN
futech-372	66	15	performance	performance	NOUN
futech-372	66	16	through	through	ADP
futech-372	66	17	the	the	DET
futech-372	66	18	organization	organization	NOUN
futech-372	66	19	's	's	PART
futech-372	66	20	capabilities	capability	NOUN
futech-372	66	21	for	for	ADP
futech-372	66	22	knowledge	knowledge	NOUN
futech-372	66	23	integration	integration	NOUN
futech-372	66	24	,	,	PUNCT
futech-372	66	25	thereby	thereby	ADV
futech-372	66	26	showing	show	VERB
futech-372	66	27	that	that	SCONJ
futech-372	66	28	educational	educational	ADJ
futech-372	66	29	institutions	institution	NOUN
futech-372	66	30	should	should	AUX
futech-372	66	31	foster	foster	VERB
futech-372	66	32	systems	system	NOUN
futech-372	66	33	that	that	PRON
futech-372	66	34	enable	enable	VERB
futech-372	66	35	knowledge	knowledge	NOUN
futech-372	66	36	and	and	CCONJ
futech-372	66	37	learning	learn	VERB
futech-372	66	38	to	to	PART
futech-372	66	39	circulate	circulate	VERB
futech-372	66	40	continuously	continuously	ADV
futech-372	66	41	in	in	ADP
futech-372	66	42	order	order	NOUN
futech-372	66	43	to	to	PART
futech-372	66	44	enhance	enhance	VERB
futech-372	66	45	their	their	PRON
futech-372	66	46	innovative	innovative	ADJ
futech-372	66	47	potential	potential	NOUN
futech-372	66	48	.	.	PUNCT
futech-372	67	1	2.3	2.3	NUM
futech-372	67	2	educational	educational	ADJ
futech-372	67	3	product	product	NOUN
futech-372	67	4	innovation	innovation	NOUN
futech-372	67	5	performance	performance	NOUN
futech-372	67	6	the	the	DET
futech-372	67	7	effectiveness	effectiveness	NOUN
futech-372	67	8	and	and	CCONJ
futech-372	67	9	efficiency	efficiency	NOUN
futech-372	67	10	with	with	ADP
futech-372	67	11	which	which	PRON
futech-372	67	12	an	an	DET
futech-372	67	13	institution	institution	NOUN
futech-372	67	14	designs	design	VERB
futech-372	67	15	and	and	CCONJ
futech-372	67	16	executes	execute	VERB
futech-372	67	17	new	new	ADJ
futech-372	67	18	or	or	CCONJ
futech-372	67	19	upgraded	upgrade	VERB
futech-372	67	20	educational	educational	ADJ
futech-372	67	21	offerings	offering	NOUN
futech-372	67	22	revolve	revolve	VERB
futech-372	67	23	around	around	ADP
futech-372	67	24	its	its	PRON
futech-372	67	25	educational	educational	ADJ
futech-372	67	26	product	product	NOUN
futech-372	67	27	innovation	innovation	NOUN
futech-372	67	28	x.	x.	PROPN
futech-372	67	29	liang	liang	PROPN
futech-372	67	30	et	et	PROPN
futech-372	67	31	al	al	PROPN
futech-372	67	32	.	.	PROPN
futech-372	67	33	/future	/future	PUNCT
futech-372	67	34	technology	technology	PROPN
futech-372	67	35	august	august	PROPN
futech-372	67	36	2025|	2025|	NUM
futech-372	67	37	volume	volume	NOUN
futech-372	67	38	04	04	NUM
futech-372	68	1	|	|	NOUN
futech-372	68	2	issue	issue	NOUN
futech-372	68	3	03	03	NUM
futech-372	69	1	|	|	ADV
futech-372	69	2	pages	page	VERB
futech-372	69	3	138	138	NUM
futech-372	69	4	-	-	SYM
futech-372	69	5	147	147	NUM
futech-372	69	6	140	140	NUM
futech-372	69	7	performance	performance	NOUN
futech-372	69	8	.	.	PUNCT
futech-372	70	1	for	for	ADP
futech-372	70	2	instance	instance	NOUN
futech-372	70	3	,	,	PUNCT
futech-372	70	4	varadarajan	varadarajan	PROPN
futech-372	70	5	et	et	PROPN
futech-372	70	6	al	al	PROPN
futech-372	70	7	.	.	PUNCT
futech-372	71	1	[	[	X
futech-372	71	2	12	12	NUM
futech-372	71	3	]	]	PUNCT
futech-372	71	4	focus	focus	NOUN
futech-372	71	5	on	on	ADP
futech-372	71	6	societal	societal	ADJ
futech-372	71	7	benefit	benefit	NOUN
futech-372	71	8	-	-	PUNCT
futech-372	71	9	oriented	orient	VERB
futech-372	71	10	digital	digital	ADJ
futech-372	71	11	product	product	NOUN
futech-372	71	12	innovations	innovation	NOUN
futech-372	71	13	.	.	PUNCT
futech-372	72	1	these	these	DET
futech-372	72	2	innovations	innovation	NOUN
futech-372	72	3	,	,	PUNCT
futech-372	72	4	as	as	ADV
futech-372	72	5	well	well	ADV
futech-372	72	6	as	as	ADP
futech-372	72	7	digital	digital	ADJ
futech-372	72	8	marketing	marketing	NOUN
futech-372	72	9	innovations	innovation	NOUN
futech-372	72	10	,	,	PUNCT
futech-372	72	11	are	be	AUX
futech-372	72	12	interdependent	interdependent	ADJ
futech-372	72	13	,	,	PUNCT
futech-372	72	14	especially	especially	ADV
futech-372	72	15	within	within	ADP
futech-372	72	16	an	an	DET
futech-372	72	17	educational	educational	ADJ
futech-372	72	18	framework	framework	NOUN
futech-372	72	19	.	.	PUNCT
futech-372	73	1	successful	successful	ADJ
futech-372	73	2	educational	educational	ADJ
futech-372	73	3	product	product	NOUN
futech-372	73	4	innovations	innovation	NOUN
futech-372	73	5	tend	tend	VERB
futech-372	73	6	to	to	PART
futech-372	73	7	intertwine	intertwine	VERB
futech-372	73	8	technological	technological	ADJ
futech-372	73	9	and	and	CCONJ
futech-372	73	10	marketing	marketing	NOUN
futech-372	73	11	elements	element	NOUN
futech-372	73	12	to	to	PART
futech-372	73	13	fulfill	fulfill	VERB
futech-372	73	14	shifting	shift	VERB
futech-372	73	15	educational	educational	ADJ
futech-372	73	16	demands	demand	NOUN
futech-372	73	17	,	,	PUNCT
futech-372	73	18	as	as	SCONJ
futech-372	73	19	outlined	outline	VERB
futech-372	73	20	by	by	ADP
futech-372	73	21	the	the	DET
futech-372	73	22	authors	author	NOUN
futech-372	73	23	.	.	PUNCT
futech-372	74	1	within	within	ADP
futech-372	74	2	the	the	DET
futech-372	74	3	scope	scope	NOUN
futech-372	74	4	of	of	ADP
futech-372	74	5	educational	educational	ADJ
futech-372	74	6	organizations	organization	NOUN
futech-372	74	7	,	,	PUNCT
futech-372	74	8	the	the	DET
futech-372	74	9	criteria	criterion	NOUN
futech-372	74	10	for	for	ADP
futech-372	74	11	measuring	measure	VERB
futech-372	74	12	product	product	NOUN
futech-372	74	13	innovation	innovation	NOUN
futech-372	74	14	performance	performance	NOUN
futech-372	74	15	have	have	AUX
futech-372	74	16	expanded	expand	VERB
futech-372	74	17	to	to	PART
futech-372	74	18	include	include	VERB
futech-372	74	19	market	market	NOUN
futech-372	74	20	engagement	engagement	NOUN
futech-372	74	21	,	,	PUNCT
futech-372	74	22	student	student	NOUN
futech-372	74	23	satisfaction	satisfaction	NOUN
futech-372	74	24	,	,	PUNCT
futech-372	74	25	and	and	CCONJ
futech-372	74	26	operational	operational	ADJ
futech-372	74	27	efficiency	efficiency	NOUN
futech-372	74	28	.	.	PUNCT
futech-372	75	1	shi	shi	PROPN
futech-372	75	2	et	et	PROPN
futech-372	75	3	al	al	PROPN
futech-372	75	4	.	.	PUNCT
futech-372	76	1	[	[	X
futech-372	76	2	13	13	NUM
futech-372	76	3	]	]	PUNCT
futech-372	76	4	discuss	discuss	VERB
futech-372	76	5	the	the	DET
futech-372	76	6	interrelatedness	interrelatedness	NOUN
futech-372	76	7	of	of	ADP
futech-372	76	8	digital	digital	ADJ
futech-372	76	9	marketing	marketing	NOUN
futech-372	76	10	and	and	CCONJ
futech-372	76	11	corporate	corporate	ADJ
futech-372	76	12	innovation	innovation	NOUN
futech-372	76	13	strategy	strategy	NOUN
futech-372	76	14	,	,	PUNCT
futech-372	76	15	clarifying	clarify	VERB
futech-372	76	16	that	that	SCONJ
futech-372	76	17	innovation	innovation	NOUN
futech-372	76	18	management	management	NOUN
futech-372	76	19	plays	play	VERB
futech-372	76	20	a	a	DET
futech-372	76	21	key	key	ADJ
futech-372	76	22	role	role	NOUN
futech-372	76	23	in	in	ADP
futech-372	76	24	strategic	strategic	ADJ
futech-372	76	25	mediation	mediation	NOUN
futech-372	76	26	.	.	PUNCT
futech-372	77	1	their	their	PRON
futech-372	77	2	study	study	NOUN
futech-372	77	3	illustrates	illustrate	VERB
futech-372	77	4	that	that	SCONJ
futech-372	77	5	digital	digital	ADJ
futech-372	77	6	marketing	marketing	NOUN
futech-372	77	7	combined	combine	VERB
futech-372	77	8	with	with	ADP
futech-372	77	9	innovation	innovation	NOUN
futech-372	77	10	management	management	NOUN
futech-372	77	11	is	be	AUX
futech-372	77	12	far	far	ADV
futech-372	77	13	more	more	ADV
futech-372	77	14	effective	effective	ADJ
futech-372	77	15	than	than	ADP
futech-372	77	16	when	when	SCONJ
futech-372	77	17	both	both	PRON
futech-372	77	18	are	be	AUX
futech-372	77	19	treated	treat	VERB
futech-372	77	20	independently	independently	ADV
futech-372	77	21	.	.	PUNCT
futech-372	78	1	2.4	2.4	NUM
futech-372	78	2	theoretical	theoretical	ADJ
futech-372	78	3	framework	framework	NOUN
futech-372	78	4	and	and	CCONJ
futech-372	78	5	hypotheses	hypothese	VERB
futech-372	78	6	development	development	VERB
futech-372	78	7	the	the	DET
futech-372	78	8	theoretical	theoretical	ADJ
futech-372	78	9	foundation	foundation	NOUN
futech-372	78	10	of	of	ADP
futech-372	78	11	this	this	DET
futech-372	78	12	study	study	NOUN
futech-372	78	13	integrates	integrate	VERB
futech-372	78	14	two	two	NUM
futech-372	78	15	complementary	complementary	ADJ
futech-372	78	16	frameworks	framework	NOUN
futech-372	78	17	to	to	PART
futech-372	78	18	explain	explain	VERB
futech-372	78	19	the	the	DET
futech-372	78	20	complex	complex	ADJ
futech-372	78	21	relationships	relationship	NOUN
futech-372	78	22	between	between	ADP
futech-372	78	23	digital	digital	ADJ
futech-372	78	24	marketing	marketing	NOUN
futech-372	78	25	strategies	strategy	NOUN
futech-372	78	26	,	,	PUNCT
futech-372	78	27	organizational	organizational	ADJ
futech-372	78	28	innovation	innovation	NOUN
futech-372	78	29	climate	climate	NOUN
futech-372	78	30	,	,	PUNCT
futech-372	78	31	and	and	CCONJ
futech-372	78	32	product	product	NOUN
futech-372	78	33	innovation	innovation	NOUN
futech-372	78	34	performance	performance	NOUN
futech-372	78	35	.	.	PUNCT
futech-372	79	1	the	the	DET
futech-372	79	2	unified	unified	ADJ
futech-372	79	3	technology	technology	NOUN
futech-372	79	4	acceptance	acceptance	NOUN
futech-372	79	5	and	and	CCONJ
futech-372	79	6	use	use	VERB
futech-372	79	7	theory	theory	NOUN
futech-372	79	8	(	(	PUNCT
futech-372	79	9	utaut	utaut	NOUN
futech-372	79	10	)	)	PUNCT
futech-372	79	11	offers	offer	VERB
futech-372	79	12	insights	insight	NOUN
futech-372	79	13	into	into	ADP
futech-372	79	14	how	how	SCONJ
futech-372	79	15	marketing	marketing	NOUN
futech-372	79	16	technologies	technology	NOUN
futech-372	79	17	are	be	AUX
futech-372	79	18	adopted	adopt	VERB
futech-372	79	19	and	and	CCONJ
futech-372	79	20	utilised	utilise	VERB
futech-372	79	21	by	by	ADP
futech-372	79	22	some	some	DET
futech-372	79	23	educational	educational	ADJ
futech-372	79	24	institutions	institution	NOUN
futech-372	79	25	[	[	X
futech-372	79	26	14	14	NUM
futech-372	79	27	]	]	PUNCT
futech-372	79	28	.	.	PUNCT
futech-372	80	1	utaut	utaut	PROPN
futech-372	80	2	provides	provide	VERB
futech-372	80	3	valuable	valuable	ADJ
futech-372	80	4	insights	insight	NOUN
futech-372	80	5	into	into	ADP
futech-372	80	6	the	the	DET
futech-372	80	7	factors	factor	NOUN
futech-372	80	8	that	that	PRON
futech-372	80	9	influence	influence	VERB
futech-372	80	10	the	the	DET
futech-372	80	11	acceptance	acceptance	NOUN
futech-372	80	12	and	and	CCONJ
futech-372	80	13	utilization	utilization	NOUN
futech-372	80	14	of	of	ADP
futech-372	80	15	digital	digital	ADJ
futech-372	80	16	marketing	marketing	NOUN
futech-372	80	17	technologies	technology	NOUN
futech-372	80	18	,	,	PUNCT
futech-372	80	19	including	include	VERB
futech-372	80	20	performance	performance	NOUN
futech-372	80	21	expectancy	expectancy	NOUN
futech-372	80	22	,	,	PUNCT
futech-372	80	23	effort	effort	NOUN
futech-372	80	24	expectancy	expectancy	NOUN
futech-372	80	25	,	,	PUNCT
futech-372	80	26	social	social	ADJ
futech-372	80	27	influence	influence	NOUN
futech-372	80	28	,	,	PUNCT
futech-372	80	29	and	and	CCONJ
futech-372	80	30	facilitating	facilitate	VERB
futech-372	80	31	conditions	condition	NOUN
futech-372	80	32	.	.	PUNCT
futech-372	81	1	the	the	DET
futech-372	81	2	organizational	organizational	ADJ
futech-372	81	3	learning	learning	NOUN
futech-372	81	4	theory	theory	NOUN
futech-372	81	5	serves	serve	VERB
futech-372	81	6	as	as	ADP
futech-372	81	7	the	the	DET
futech-372	81	8	secondary	secondary	ADJ
futech-372	81	9	theoretical	theoretical	ADJ
futech-372	81	10	lens	len	NOUN
futech-372	81	11	,	,	PUNCT
futech-372	81	12	articulating	articulating	ADJ
futech-372	81	13	how	how	SCONJ
futech-372	81	14	market	market	NOUN
futech-372	81	15	-	-	PUNCT
futech-372	81	16	oriented	orient	VERB
futech-372	81	17	insights	insight	NOUN
futech-372	81	18	obtained	obtain	VERB
futech-372	81	19	through	through	ADP
futech-372	81	20	digital	digital	ADJ
futech-372	81	21	marketing	marketing	NOUN
futech-372	81	22	are	be	AUX
futech-372	81	23	systematically	systematically	ADV
futech-372	81	24	converted	convert	VERB
futech-372	81	25	into	into	ADP
futech-372	81	26	innovative	innovative	ADJ
futech-372	81	27	educational	educational	ADJ
futech-372	81	28	products	product	NOUN
futech-372	81	29	through	through	ADP
futech-372	81	30	organizational	organizational	ADJ
futech-372	81	31	learning	learning	NOUN
futech-372	81	32	processes	process	NOUN
futech-372	81	33	[	[	X
futech-372	81	34	15	15	NUM
futech-372	81	35	]	]	PUNCT
futech-372	81	36	.	.	PUNCT
futech-372	82	1	this	this	DET
futech-372	82	2	theory	theory	NOUN
futech-372	82	3	complements	complement	VERB
futech-372	82	4	utaut	utaut	NOUN
futech-372	82	5	by	by	ADP
futech-372	82	6	explaining	explain	VERB
futech-372	82	7	the	the	DET
futech-372	82	8	transformation	transformation	NOUN
futech-372	82	9	mechanisms	mechanism	NOUN
futech-372	82	10	through	through	ADP
futech-372	82	11	which	which	PRON
futech-372	82	12	technological	technological	ADJ
futech-372	82	13	adoption	adoption	NOUN
futech-372	82	14	translates	translate	VERB
futech-372	82	15	into	into	ADP
futech-372	82	16	innovation	innovation	NOUN
futech-372	82	17	outcomes	outcome	NOUN
futech-372	82	18	.	.	PUNCT
futech-372	83	1	the	the	DET
futech-372	83	2	integration	integration	NOUN
futech-372	83	3	of	of	ADP
futech-372	83	4	these	these	DET
futech-372	83	5	theories	theory	NOUN
futech-372	83	6	creates	create	VERB
futech-372	83	7	a	a	DET
futech-372	83	8	comprehensive	comprehensive	ADJ
futech-372	83	9	framework	framework	NOUN
futech-372	83	10	where	where	SCONJ
futech-372	83	11	utaut	utaut	PROPN
futech-372	83	12	explains	explain	VERB
futech-372	83	13	the	the	DET
futech-372	83	14	adoption	adoption	NOUN
futech-372	83	15	and	and	CCONJ
futech-372	83	16	acceptance	acceptance	NOUN
futech-372	83	17	of	of	ADP
futech-372	83	18	digital	digital	ADJ
futech-372	83	19	marketing	marketing	NOUN
futech-372	83	20	technologies	technology	NOUN
futech-372	83	21	,	,	PUNCT
futech-372	83	22	while	while	SCONJ
futech-372	83	23	organizational	organizational	ADJ
futech-372	83	24	learning	learning	NOUN
futech-372	83	25	theory	theory	NOUN
futech-372	83	26	elucidates	elucidate	VERB
futech-372	83	27	how	how	SCONJ
futech-372	83	28	organizations	organization	NOUN
futech-372	83	29	convert	convert	VERB
futech-372	83	30	the	the	DET
futech-372	83	31	insights	insight	NOUN
futech-372	83	32	gained	gain	VERB
futech-372	83	33	from	from	ADP
futech-372	83	34	these	these	DET
futech-372	83	35	technologies	technology	NOUN
futech-372	83	36	into	into	ADP
futech-372	83	37	concrete	concrete	ADJ
futech-372	83	38	innovation	innovation	NOUN
futech-372	83	39	outcomes	outcome	NOUN
futech-372	83	40	through	through	ADP
futech-372	83	41	enhanced	enhanced	ADJ
futech-372	83	42	organizational	organizational	ADJ
futech-372	83	43	innovation	innovation	NOUN
futech-372	83	44	climate	climate	NOUN
futech-372	83	45	.	.	PUNCT
futech-372	84	1	based	base	VERB
futech-372	84	2	on	on	ADP
futech-372	84	3	the	the	DET
futech-372	84	4	literature	literature	PROPN
futech-372	84	5	review	review	PROPN
futech-372	84	6	,	,	PUNCT
futech-372	84	7	the	the	DET
futech-372	84	8	following	follow	VERB
futech-372	84	9	hypotheses	hypothesis	NOUN
futech-372	84	10	are	be	AUX
futech-372	84	11	formulated	formulate	VERB
futech-372	84	12	.	.	PUNCT
futech-372	85	1	h1	h1	PROPN
futech-372	85	2	:	:	PUNCT
futech-372	85	3	in	in	ADP
futech-372	85	4	educational	educational	ADJ
futech-372	85	5	institutions	institution	NOUN
futech-372	85	6	,	,	PUNCT
futech-372	85	7	digital	digital	ADJ
futech-372	85	8	marketing	marketing	NOUN
futech-372	85	9	strategies	strategy	NOUN
futech-372	85	10	impact	impact	NOUN
futech-372	85	11	product	product	NOUN
futech-372	85	12	innovation	innovation	NOUN
futech-372	85	13	performance	performance	NOUN
futech-372	85	14	positively	positively	ADV
futech-372	85	15	.	.	PUNCT
futech-372	86	1	h2	h2	NOUN
futech-372	86	2	:	:	PUNCT
futech-372	86	3	organizational	organizational	ADJ
futech-372	86	4	innovation	innovation	NOUN
futech-372	86	5	climate	climate	NOUN
futech-372	86	6	acts	act	VERB
futech-372	86	7	as	as	ADP
futech-372	86	8	a	a	DET
futech-372	86	9	mediator	mediator	NOUN
futech-372	86	10	in	in	ADP
futech-372	86	11	the	the	DET
futech-372	86	12	relationship	relationship	NOUN
futech-372	86	13	between	between	ADP
futech-372	86	14	digital	digital	ADJ
futech-372	86	15	marketing	marketing	NOUN
futech-372	86	16	strategies	strategy	NOUN
futech-372	86	17	and	and	CCONJ
futech-372	86	18	product	product	NOUN
futech-372	86	19	innovation	innovation	NOUN
futech-372	86	20	performance	performance	NOUN
futech-372	86	21	.	.	PUNCT
futech-372	87	1	h2a	h2a	PRON
futech-372	87	2	:	:	PUNCT
futech-372	87	3	digital	digital	ADJ
futech-372	87	4	marketing	marketing	NOUN
futech-372	87	5	strategies	strategy	NOUN
futech-372	87	6	have	have	VERB
futech-372	87	7	a	a	DET
futech-372	87	8	positive	positive	ADJ
futech-372	87	9	impact	impact	NOUN
futech-372	87	10	on	on	ADP
futech-372	87	11	organizational	organizational	ADJ
futech-372	87	12	innovation	innovation	NOUN
futech-372	87	13	climate	climate	NOUN
futech-372	87	14	.	.	PUNCT
futech-372	88	1	h2b	h2b	PROPN
futech-372	88	2	:	:	PUNCT
futech-372	88	3	organizational	organizational	ADJ
futech-372	88	4	innovation	innovation	NOUN
futech-372	88	5	climate	climate	NOUN
futech-372	88	6	has	have	VERB
futech-372	88	7	a	a	DET
futech-372	88	8	positive	positive	ADJ
futech-372	88	9	impact	impact	NOUN
futech-372	88	10	on	on	ADP
futech-372	88	11	product	product	NOUN
futech-372	88	12	innovation	innovation	NOUN
futech-372	88	13	performance	performance	NOUN
futech-372	88	14	.	.	PUNCT
futech-372	89	1	h3	h3	NOUN
futech-372	89	2	:	:	PUNCT
futech-372	89	3	of	of	ADP
futech-372	89	4	the	the	DET
futech-372	89	5	three	three	NUM
futech-372	89	6	dimensions	dimension	NOUN
futech-372	89	7	of	of	ADP
futech-372	89	8	digital	digital	ADJ
futech-372	89	9	marketing	marketing	NOUN
futech-372	89	10	(	(	PUNCT
futech-372	89	11	social	social	ADJ
futech-372	89	12	media	medium	NOUN
futech-372	89	13	marketing	marketing	NOUN
futech-372	89	14	,	,	PUNCT
futech-372	89	15	video	video	NOUN
futech-372	89	16	marketing	marketing	NOUN
futech-372	89	17	,	,	PUNCT
futech-372	89	18	and	and	CCONJ
futech-372	89	19	ai	ai	VERB
futech-372	89	20	marketing	marketing	NOUN
futech-372	89	21	)	)	PUNCT
futech-372	89	22	,	,	PUNCT
futech-372	89	23	each	each	PRON
futech-372	89	24	has	have	VERB
futech-372	89	25	a	a	DET
futech-372	89	26	differential	differential	ADJ
futech-372	89	27	impact	impact	NOUN
futech-372	89	28	on	on	ADP
futech-372	89	29	the	the	DET
futech-372	89	30	level	level	NOUN
futech-372	89	31	of	of	ADP
futech-372	89	32	product	product	NOUN
futech-372	89	33	innovation	innovation	NOUN
futech-372	89	34	performance	performance	NOUN
futech-372	89	35	through	through	ADP
futech-372	89	36	organizational	organizational	ADJ
futech-372	89	37	innovation	innovation	NOUN
futech-372	89	38	climate	climate	NOUN
futech-372	89	39	.	.	PUNCT
futech-372	90	1	all	all	DET
futech-372	90	2	these	these	DET
futech-372	90	3	hypotheses	hypothesis	NOUN
futech-372	90	4	form	form	VERB
futech-372	90	5	part	part	NOUN
futech-372	90	6	of	of	ADP
futech-372	90	7	a	a	DET
futech-372	90	8	single	single	ADJ
futech-372	90	9	cohesive	cohesive	ADJ
futech-372	90	10	conceptual	conceptual	ADJ
futech-372	90	11	model	model	NOUN
futech-372	90	12	.	.	PUNCT
futech-372	91	1	as	as	SCONJ
futech-372	91	2	demonstrated	demonstrate	VERB
futech-372	91	3	in	in	ADP
futech-372	91	4	figure	figure	NOUN
futech-372	91	5	1	1	NUM
futech-372	91	6	,	,	PUNCT
futech-372	91	7	the	the	DET
futech-372	91	8	model	model	NOUN
futech-372	91	9	depicts	depict	VERB
futech-372	91	10	the	the	DET
futech-372	91	11	proposed	propose	VERB
futech-372	91	12	impact	impact	NOUN
futech-372	91	13	of	of	ADP
futech-372	91	14	digital	digital	ADJ
futech-372	91	15	marketing	marketing	NOUN
futech-372	91	16	strategies	strategy	NOUN
futech-372	91	17	,	,	PUNCT
futech-372	91	18	organizational	organizational	ADJ
futech-372	91	19	innovation	innovation	NOUN
futech-372	91	20	climate	climate	NOUN
futech-372	91	21	,	,	PUNCT
futech-372	91	22	and	and	CCONJ
futech-372	91	23	product	product	NOUN
futech-372	91	24	innovation	innovation	NOUN
futech-372	91	25	performance	performance	NOUN
futech-372	91	26	.	.	PUNCT
futech-372	92	1	it	it	PRON
futech-372	92	2	illustrates	illustrate	VERB
futech-372	92	3	that	that	SCONJ
futech-372	92	4	the	the	DET
futech-372	92	5	impact	impact	NOUN
futech-372	92	6	of	of	ADP
futech-372	92	7	digital	digital	ADJ
futech-372	92	8	marketing	marketing	NOUN
futech-372	92	9	strategies	strategy	NOUN
futech-372	92	10	extends	extend	VERB
futech-372	92	11	to	to	ADP
futech-372	92	12	influencing	influence	VERB
futech-372	92	13	product	product	NOUN
futech-372	92	14	innovation	innovation	NOUN
futech-372	92	15	performance	performance	NOUN
futech-372	92	16	both	both	CCONJ
futech-372	92	17	directly	directly	ADV
futech-372	92	18	and	and	CCONJ
futech-372	92	19	indirectly	indirectly	ADV
futech-372	92	20	through	through	ADP
futech-372	92	21	organizational	organizational	ADJ
futech-372	92	22	innovation	innovation	NOUN
futech-372	92	23	climate	climate	NOUN
futech-372	92	24	.	.	PUNCT
futech-372	93	1	figure	figure	NOUN
futech-372	93	2	1	1	NUM
futech-372	93	3	.	.	PUNCT
futech-372	94	1	research	research	NOUN
futech-372	94	2	hypotheses	hypothesis	NOUN
futech-372	94	3	framework	framework	NOUN
futech-372	94	4	figure	figure	NOUN
futech-372	94	5	1	1	NUM
futech-372	94	6	illustrates	illustrate	VERB
futech-372	94	7	how	how	SCONJ
futech-372	94	8	the	the	DET
futech-372	94	9	three	three	NUM
futech-372	94	10	facets	facet	NOUN
futech-372	94	11	of	of	ADP
futech-372	94	12	digital	digital	ADJ
futech-372	94	13	marketing	marketing	NOUN
futech-372	94	14	,	,	PUNCT
futech-372	94	15	namely	namely	ADV
futech-372	94	16	social	social	ADJ
futech-372	94	17	media	medium	NOUN
futech-372	94	18	marketing	marketing	NOUN
futech-372	94	19	,	,	PUNCT
futech-372	94	20	video	video	NOUN
futech-372	94	21	marketing	marketing	NOUN
futech-372	94	22	,	,	PUNCT
futech-372	94	23	and	and	CCONJ
futech-372	94	24	ai	ai	VERB
futech-372	94	25	marketing	marketing	NOUN
futech-372	94	26	,	,	PUNCT
futech-372	94	27	are	be	AUX
futech-372	94	28	predicted	predict	VERB
futech-372	94	29	to	to	PART
futech-372	94	30	shape	shape	VERB
futech-372	94	31	innovation	innovation	NOUN
futech-372	94	32	climate	climate	NOUN
futech-372	94	33	at	at	ADP
futech-372	94	34	the	the	DET
futech-372	94	35	organizational	organizational	ADJ
futech-372	94	36	level	level	NOUN
futech-372	94	37	,	,	PUNCT
futech-372	94	38	which	which	PRON
futech-372	94	39	subsequently	subsequently	ADV
futech-372	94	40	drives	drive	VERB
futech-372	94	41	product	product	NOUN
futech-372	94	42	innovation	innovation	NOUN
futech-372	94	43	performance	performance	NOUN
futech-372	94	44	.	.	PUNCT
futech-372	95	1	this	this	DET
futech-372	95	2	framework	framework	NOUN
futech-372	95	3	provides	provide	VERB
futech-372	95	4	a	a	DET
futech-372	95	5	coherent	coherent	ADJ
futech-372	95	6	perspective	perspective	NOUN
futech-372	95	7	for	for	ADP
futech-372	95	8	analyzing	analyze	VERB
futech-372	95	9	the	the	DET
futech-372	95	10	intricate	intricate	ADJ
futech-372	95	11	interplay	interplay	NOUN
futech-372	95	12	among	among	ADP
futech-372	95	13	these	these	DET
futech-372	95	14	constructs	construct	NOUN
futech-372	95	15	within	within	ADP
futech-372	95	16	malaysian	malaysian	ADJ
futech-372	95	17	higher	high	ADJ
futech-372	95	18	education	education	NOUN
futech-372	95	19	institutions	institution	NOUN
futech-372	95	20	.	.	PUNCT
futech-372	96	1	3	3	X
futech-372	96	2	.	.	X
futech-372	96	3	research	research	NOUN
futech-372	96	4	methodology	methodology	NOUN
futech-372	96	5	3.1	3.1	NUM
futech-372	96	6	research	research	NOUN
futech-372	96	7	design	design	NOUN
futech-372	96	8	and	and	CCONJ
futech-372	96	9	sample	sample	NOUN
futech-372	96	10	this	this	DET
futech-372	96	11	study	study	NOUN
futech-372	96	12	used	use	VERB
futech-372	96	13	a	a	DET
futech-372	96	14	quantitative	quantitative	ADJ
futech-372	96	15	research	research	NOUN
futech-372	96	16	approach	approach	NOUN
futech-372	96	17	with	with	ADP
futech-372	96	18	a	a	DET
futech-372	96	19	cross	cross	ADJ
futech-372	96	20	-	-	ADJ
futech-372	96	21	sectional	sectional	ADJ
futech-372	96	22	survey	survey	NOUN
futech-372	96	23	design	design	NOUN
futech-372	96	24	to	to	PART
futech-372	96	25	investigate	investigate	VERB
futech-372	96	26	the	the	DET
futech-372	96	27	associations	association	NOUN
futech-372	96	28	among	among	ADP
futech-372	96	29	digital	digital	ADJ
futech-372	96	30	marketing	marketing	NOUN
futech-372	96	31	,	,	PUNCT
futech-372	96	32	organizational	organizational	ADJ
futech-372	96	33	innovation	innovation	NOUN
futech-372	96	34	climate	climate	NOUN
futech-372	96	35	,	,	PUNCT
futech-372	96	36	and	and	CCONJ
futech-372	96	37	product	product	NOUN
futech-372	96	38	innovation	innovation	NOUN
futech-372	96	39	performance	performance	NOUN
futech-372	96	40	.	.	PUNCT
futech-372	97	1	this	this	DET
futech-372	97	2	approach	approach	NOUN
futech-372	97	3	is	be	AUX
futech-372	97	4	consistent	consistent	ADJ
futech-372	97	5	with	with	ADP
futech-372	97	6	the	the	DET
futech-372	97	7	positivist	positivist	PROPN
futech-372	97	8	epistemology	epistemology	NOUN
futech-372	97	9	approach	approach	NOUN
futech-372	97	10	,	,	PUNCT
futech-372	97	11	which	which	PRON
futech-372	97	12	focuses	focus	VERB
futech-372	97	13	on	on	ADP
futech-372	97	14	the	the	DET
futech-372	97	15	measurement	measurement	NOUN
futech-372	97	16	of	of	ADP
futech-372	97	17	social	social	ADJ
futech-372	97	18	phenomena	phenomenon	NOUN
futech-372	97	19	and	and	CCONJ
futech-372	97	20	hypothesis	hypothesis	NOUN
futech-372	97	21	testing	testing	NOUN
futech-372	97	22	.	.	PUNCT
futech-372	98	1	this	this	DET
futech-372	98	2	research	research	NOUN
futech-372	98	3	received	receive	VERB
futech-372	98	4	ethical	ethical	ADJ
futech-372	98	5	approval	approval	NOUN
futech-372	98	6	from	from	ADP
futech-372	98	7	the	the	DET
futech-372	98	8	institutional	institutional	ADJ
futech-372	98	9	review	review	NOUN
futech-372	98	10	board	board	NOUN
futech-372	98	11	to	to	PART
futech-372	98	12	ensure	ensure	VERB
futech-372	98	13	compliance	compliance	NOUN
futech-372	98	14	with	with	ADP
futech-372	98	15	ethical	ethical	ADJ
futech-372	98	16	standards	standard	NOUN
futech-372	98	17	for	for	ADP
futech-372	98	18	human	human	ADJ
futech-372	98	19	subjects	subject	NOUN
futech-372	98	20	research	research	NOUN
futech-372	98	21	.	.	PUNCT
futech-372	99	1	the	the	DET
futech-372	99	2	target	target	NOUN
futech-372	99	3	population	population	NOUN
futech-372	99	4	comprises	comprise	VERB
futech-372	99	5	employees	employee	NOUN
futech-372	99	6	in	in	ADP
futech-372	99	7	malaysia	malaysia	PROPN
futech-372	99	8	's	's	PART
futech-372	99	9	educational	educational	ADJ
futech-372	99	10	institutions	institution	NOUN
futech-372	99	11	that	that	PRON
futech-372	99	12	are	be	AUX
futech-372	99	13	involved	involve	VERB
futech-372	99	14	in	in	ADP
futech-372	99	15	digital	digital	ADJ
futech-372	99	16	marketing	marketing	NOUN
futech-372	99	17	and	and	CCONJ
futech-372	99	18	product	product	NOUN
futech-372	99	19	innovation	innovation	NOUN
futech-372	99	20	.	.	PUNCT
futech-372	100	1	the	the	DET
futech-372	100	2	study	study	NOUN
futech-372	100	3	's	's	PART
futech-372	100	4	sampling	sample	VERB
futech-372	100	5	frame	frame	NOUN
futech-372	100	6	encompassed	encompass	VERB
futech-372	100	7	the	the	DET
futech-372	100	8	administrative	administrative	ADJ
futech-372	100	9	and	and	CCONJ
futech-372	100	10	marketing	marketing	NOUN
futech-372	100	11	staff	staff	NOUN
futech-372	100	12	,	,	PUNCT
futech-372	100	13	academic	academic	ADJ
futech-372	100	14	leaders	leader	NOUN
futech-372	100	15	,	,	PUNCT
futech-372	100	16	and	and	CCONJ
futech-372	100	17	innovation	innovation	NOUN
futech-372	100	18	teams	team	NOUN
futech-372	100	19	from	from	ADP
futech-372	100	20	both	both	CCONJ
futech-372	100	21	public	public	ADJ
futech-372	100	22	and	and	CCONJ
futech-372	100	23	private	private	ADJ
futech-372	100	24	educational	educational	ADJ
futech-372	100	25	institutions	institution	NOUN
futech-372	100	26	.	.	PUNCT
futech-372	101	1	the	the	DET
futech-372	101	2	inclusion	inclusion	NOUN
futech-372	101	3	of	of	ADP
futech-372	101	4	diverse	diverse	ADJ
futech-372	101	5	professional	professional	ADJ
futech-372	101	6	roles	role	NOUN
futech-372	101	7	(	(	PUNCT
futech-372	101	8	administrative	administrative	ADJ
futech-372	101	9	staff	staff	NOUN
futech-372	101	10	,	,	PUNCT
futech-372	101	11	marketing	marketing	NOUN
futech-372	101	12	personnel	personnel	NOUN
futech-372	101	13	,	,	PUNCT
futech-372	101	14	academic	academic	ADJ
futech-372	101	15	leaders	leader	NOUN
futech-372	101	16	,	,	PUNCT
futech-372	101	17	and	and	CCONJ
futech-372	101	18	innovation	innovation	NOUN
futech-372	101	19	team	team	NOUN
futech-372	101	20	members	member	NOUN
futech-372	101	21	)	)	PUNCT
futech-372	101	22	as	as	ADP
futech-372	101	23	a	a	DET
futech-372	101	24	unified	unified	ADJ
futech-372	101	25	sample	sample	NOUN
futech-372	101	26	is	be	AUX
futech-372	101	27	justified	justify	VERB
futech-372	101	28	by	by	ADP
futech-372	101	29	their	their	PRON
futech-372	101	30	shared	share	VERB
futech-372	101	31	involvement	involvement	NOUN
futech-372	101	32	in	in	ADP
futech-372	101	33	institutional	institutional	ADJ
futech-372	101	34	digital	digital	ADJ
futech-372	101	35	marketing	marketing	NOUN
futech-372	101	36	and	and	CCONJ
futech-372	101	37	innovation	innovation	NOUN
futech-372	101	38	activities	activity	NOUN
futech-372	101	39	.	.	PUNCT
futech-372	102	1	while	while	SCONJ
futech-372	102	2	these	these	DET
futech-372	102	3	groups	group	NOUN
futech-372	102	4	may	may	AUX
futech-372	102	5	have	have	VERB
futech-372	102	6	different	different	ADJ
futech-372	102	7	functional	functional	ADJ
futech-372	102	8	perspectives	perspective	NOUN
futech-372	102	9	,	,	PUNCT
futech-372	102	10	they	they	PRON
futech-372	102	11	collectively	collectively	ADV
futech-372	102	12	contribute	contribute	VERB
futech-372	102	13	to	to	ADP
futech-372	102	14	the	the	DET
futech-372	102	15	digital	digital	ADJ
futech-372	102	16	marketing	marketing	NOUN
futech-372	102	17	ecosystem	ecosystem	NOUN
futech-372	102	18	and	and	CCONJ
futech-372	102	19	innovation	innovation	NOUN
futech-372	102	20	processes	process	NOUN
futech-372	102	21	within	within	ADP
futech-372	102	22	educational	educational	ADJ
futech-372	102	23	institutions	institution	NOUN
futech-372	102	24	.	.	PUNCT
futech-372	103	1	administrative	administrative	ADJ
futech-372	103	2	staff	staff	NOUN
futech-372	103	3	provide	provide	VERB
futech-372	103	4	insights	insight	NOUN
futech-372	103	5	into	into	ADP
futech-372	103	6	institutional	institutional	ADJ
futech-372	103	7	policies	policy	NOUN
futech-372	103	8	and	and	CCONJ
futech-372	103	9	resource	resource	NOUN
futech-372	103	10	allocation	allocation	NOUN
futech-372	103	11	,	,	PUNCT
futech-372	103	12	marketing	marketing	NOUN
futech-372	103	13	personnel	personnel	NOUN
futech-372	103	14	offer	offer	NOUN
futech-372	103	15	expertise	expertise	NOUN
futech-372	103	16	in	in	ADP
futech-372	103	17	digital	digital	ADJ
futech-372	103	18	strategy	strategy	NOUN
futech-372	103	19	implementation	implementation	NOUN
futech-372	103	20	,	,	PUNCT
futech-372	103	21	academic	academic	ADJ
futech-372	103	22	leaders	leader	NOUN
futech-372	103	23	contribute	contribute	VERB
futech-372	103	24	perspectives	perspective	NOUN
futech-372	103	25	on	on	ADP
futech-372	103	26	educational	educational	ADJ
futech-372	103	27	innovation	innovation	NOUN
futech-372	103	28	needs	need	NOUN
futech-372	103	29	,	,	PUNCT
futech-372	103	30	and	and	CCONJ
futech-372	103	31	innovation	innovation	NOUN
futech-372	103	32	team	team	NOUN
futech-372	103	33	members	member	NOUN
futech-372	103	34	provide	provide	VERB
futech-372	103	35	technical	technical	ADJ
futech-372	103	36	and	and	CCONJ
futech-372	103	37	creative	creative	ADJ
futech-372	103	38	insights	insight	NOUN
futech-372	103	39	.	.	PUNCT
futech-372	104	1	this	this	DET
futech-372	104	2	multistakeholder	multistakeholder	NOUN
futech-372	104	3	approach	approach	NOUN
futech-372	104	4	ensures	ensure	VERB
futech-372	104	5	comprehensive	comprehensive	ADJ
futech-372	104	6	coverage	coverage	NOUN
futech-372	104	7	of	of	ADP
futech-372	104	8	the	the	DET
futech-372	104	9	digital	digital	ADJ
futech-372	104	10	marketing	marketing	NOUN
futech-372	104	11	-	-	PUNCT
futech-372	104	12	innovation	innovation	NOUN
futech-372	104	13	interface	interface	NOUN
futech-372	104	14	within	within	ADP
futech-372	104	15	educational	educational	ADJ
futech-372	104	16	institutions	institution	NOUN
futech-372	104	17	.	.	PUNCT
futech-372	105	1	to	to	PART
futech-372	105	2	ensure	ensure	VERB
futech-372	105	3	respondents	respondent	NOUN
futech-372	105	4	possessed	possess	VERB
futech-372	105	5	relevant	relevant	ADJ
futech-372	105	6	knowledge	knowledge	NOUN
futech-372	105	7	about	about	ADP
futech-372	105	8	their	their	PRON
futech-372	105	9	institutions	institution	NOUN
futech-372	105	10	'	'	PART
futech-372	105	11	digital	digital	ADJ
futech-372	105	12	marketing	marketing	NOUN
futech-372	105	13	and	and	CCONJ
futech-372	105	14	innovation	innovation	NOUN
futech-372	105	15	activities	activity	NOUN
futech-372	105	16	,	,	PUNCT
futech-372	105	17	a	a	DET
futech-372	105	18	purposive	purposive	ADJ
futech-372	105	19	sampling	sampling	NOUN
futech-372	105	20	method	method	NOUN
futech-372	105	21	was	be	AUX
futech-372	105	22	applied	apply	VERB
futech-372	105	23	.	.	PUNCT
futech-372	106	1	the	the	DET
futech-372	106	2	minimum	minimum	ADJ
futech-372	106	3	sample	sample	NOUN
futech-372	106	4	size	size	NOUN
futech-372	106	5	was	be	AUX
futech-372	106	6	determined	determine	VERB
futech-372	106	7	using	use	VERB
futech-372	106	8	g*power	g*pow	ADJ
futech-372	106	9	analysis	analysis	NOUN
futech-372	106	10	with	with	ADP
futech-372	106	11	parameters	parameter	NOUN
futech-372	106	12	set	set	VERB
futech-372	106	13	at	at	ADP
futech-372	106	14	medium	medium	ADJ
futech-372	106	15	effect	effect	NOUN
futech-372	106	16	size	size	NOUN
futech-372	106	17	(	(	PUNCT
futech-372	106	18	𝑓2	𝑓2	NOUN
futech-372	106	19	=	=	SYM
futech-372	106	20	0.15	0.15	NUM
futech-372	106	21	)	)	PUNCT
futech-372	106	22	,	,	PUNCT
futech-372	106	23	statistical	statistical	ADJ
futech-372	106	24	power	power	NOUN
futech-372	106	25	of	of	ADP
futech-372	106	26	0.80	0.80	NUM
futech-372	106	27	,	,	PUNCT
futech-372	106	28	and	and	CCONJ
futech-372	106	29	significance	significance	NOUN
futech-372	106	30	level	level	NOUN
futech-372	106	31	of	of	ADP
futech-372	106	32	0.05	0.05	NUM
futech-372	106	33	,	,	PUNCT
futech-372	106	34	resulting	result	VERB
futech-372	106	35	in	in	ADP
futech-372	106	36	a	a	DET
futech-372	106	37	minimum	minimum	ADJ
futech-372	106	38	requirement	requirement	NOUN
futech-372	106	39	of	of	ADP
futech-372	106	40	127	127	NUM
futech-372	106	41	respondents	respondent	NOUN
futech-372	107	1	[	[	X
futech-372	107	2	16	16	NUM
futech-372	107	3	]	]	PUNCT
futech-372	107	4	.	.	PUNCT
futech-372	108	1	to	to	PART
futech-372	108	2	account	account	VERB
futech-372	108	3	for	for	ADP
futech-372	108	4	potential	potential	ADJ
futech-372	108	5	non	non	ADJ
futech-372	108	6	-	-	NOUN
futech-372	108	7	response	response	NOUN
futech-372	108	8	and	and	CCONJ
futech-372	108	9	incomplete	incomplete	ADJ
futech-372	108	10	x.	x.	NOUN
futech-372	108	11	liang	liang	PROPN
futech-372	108	12	et	et	PROPN
futech-372	108	13	al	al	PROPN
futech-372	108	14	.	.	PROPN
futech-372	108	15	/future	/future	PUNCT
futech-372	108	16	technology	technology	PROPN
futech-372	108	17	august	august	PROPN
futech-372	108	18	2025|	2025|	NUM
futech-372	109	1	volume	volume	NOUN
futech-372	109	2	04	04	NUM
futech-372	110	1	|	|	NOUN
futech-372	110	2	issue	issue	NOUN
futech-372	110	3	03	03	NUM
futech-372	111	1	|	|	ADV
futech-372	111	2	pages	page	VERB
futech-372	111	3	138	138	NUM
futech-372	111	4	-	-	SYM
futech-372	111	5	147	147	NUM
futech-372	111	6	141	141	NUM
futech-372	111	7	responses	response	NOUN
futech-372	111	8	,	,	PUNCT
futech-372	111	9	210	210	NUM
futech-372	111	10	questionnaires	questionnaire	NOUN
futech-372	111	11	were	be	AUX
futech-372	111	12	distributed	distribute	VERB
futech-372	111	13	electronically	electronically	ADV
futech-372	111	14	using	use	VERB
futech-372	111	15	an	an	DET
futech-372	111	16	online	online	ADJ
futech-372	111	17	survey	survey	NOUN
futech-372	111	18	platform	platform	NOUN
futech-372	111	19	.	.	PUNCT
futech-372	112	1	after	after	ADP
futech-372	112	2	removing	remove	VERB
futech-372	112	3	incomplete	incomplete	ADJ
futech-372	112	4	responses	response	NOUN
futech-372	112	5	and	and	CCONJ
futech-372	112	6	outliers	outlier	NOUN
futech-372	112	7	,	,	PUNCT
futech-372	112	8	169	169	NUM
futech-372	112	9	valid	valid	ADJ
futech-372	112	10	responses	response	NOUN
futech-372	112	11	were	be	AUX
futech-372	112	12	retained	retain	VERB
futech-372	112	13	for	for	ADP
futech-372	112	14	analysis	analysis	NOUN
futech-372	112	15	,	,	PUNCT
futech-372	112	16	representing	represent	VERB
futech-372	112	17	a	a	DET
futech-372	112	18	response	response	NOUN
futech-372	112	19	rate	rate	NOUN
futech-372	112	20	of	of	ADP
futech-372	112	21	80.5	80.5	NUM
futech-372	112	22	%	%	NOUN
futech-372	112	23	.	.	PUNCT
futech-372	113	1	3.2	3.2	NUM
futech-372	113	2	measurement	measurement	NOUN
futech-372	113	3	instruments	instrument	VERB
futech-372	113	4	the	the	DET
futech-372	113	5	survey	survey	NOUN
futech-372	113	6	instrument	instrument	NOUN
futech-372	113	7	was	be	AUX
futech-372	113	8	developed	develop	VERB
futech-372	113	9	based	base	VERB
futech-372	113	10	on	on	ADP
futech-372	113	11	established	establish	VERB
futech-372	113	12	scales	scale	NOUN
futech-372	113	13	from	from	ADP
futech-372	113	14	previous	previous	ADJ
futech-372	113	15	studies	study	NOUN
futech-372	113	16	,	,	PUNCT
futech-372	113	17	with	with	ADP
futech-372	113	18	necessary	necessary	ADJ
futech-372	113	19	adaptations	adaptation	NOUN
futech-372	113	20	to	to	PART
futech-372	113	21	fit	fit	VERB
futech-372	113	22	the	the	DET
futech-372	113	23	educational	educational	ADJ
futech-372	113	24	context	context	NOUN
futech-372	113	25	.	.	PUNCT
futech-372	114	1	for	for	ADP
futech-372	114	2	the	the	DET
futech-372	114	3	organizational	organizational	ADJ
futech-372	114	4	innovation	innovation	NOUN
futech-372	114	5	climate	climate	NOUN
futech-372	114	6	construct	construct	NOUN
futech-372	114	7	,	,	PUNCT
futech-372	114	8	measurement	measurement	NOUN
futech-372	114	9	items	item	NOUN
futech-372	114	10	were	be	AUX
futech-372	114	11	specifically	specifically	ADV
futech-372	114	12	adapted	adapt	VERB
futech-372	114	13	for	for	ADP
futech-372	114	14	the	the	DET
futech-372	114	15	educational	educational	ADJ
futech-372	114	16	context	context	NOUN
futech-372	114	17	through	through	ADP
futech-372	114	18	a	a	DET
futech-372	114	19	systematic	systematic	ADJ
futech-372	114	20	process	process	NOUN
futech-372	114	21	involving	involve	VERB
futech-372	114	22	literature	literature	NOUN
futech-372	114	23	review	review	NOUN
futech-372	114	24	of	of	ADP
futech-372	114	25	education	education	NOUN
futech-372	114	26	-	-	PUNCT
futech-372	114	27	specific	specific	ADJ
futech-372	114	28	innovation	innovation	NOUN
futech-372	114	29	studies	study	NOUN
futech-372	114	30	,	,	PUNCT
futech-372	114	31	consultation	consultation	NOUN
futech-372	114	32	with	with	ADP
futech-372	114	33	education	education	NOUN
futech-372	114	34	sector	sector	NOUN
futech-372	114	35	experts	expert	NOUN
futech-372	114	36	,	,	PUNCT
futech-372	114	37	and	and	CCONJ
futech-372	114	38	pilot	pilot	NOUN
futech-372	114	39	testing	testing	NOUN
futech-372	114	40	with	with	ADP
futech-372	114	41	educational	educational	ADJ
futech-372	114	42	professionals	professional	NOUN
futech-372	114	43	.	.	PUNCT
futech-372	115	1	the	the	DET
futech-372	115	2	adaptation	adaptation	NOUN
futech-372	115	3	process	process	NOUN
futech-372	115	4	ensured	ensure	VERB
futech-372	115	5	that	that	SCONJ
futech-372	115	6	items	item	NOUN
futech-372	115	7	captured	capture	VERB
futech-372	115	8	the	the	DET
futech-372	115	9	unique	unique	ADJ
futech-372	115	10	characteristics	characteristic	NOUN
futech-372	115	11	of	of	ADP
futech-372	115	12	innovation	innovation	NOUN
futech-372	115	13	climate	climate	NOUN
futech-372	115	14	in	in	ADP
futech-372	115	15	educational	educational	ADJ
futech-372	115	16	settings	setting	NOUN
futech-372	115	17	,	,	PUNCT
futech-372	115	18	including	include	VERB
futech-372	115	19	academic	academic	ADJ
futech-372	115	20	freedom	freedom	NOUN
futech-372	115	21	,	,	PUNCT
futech-372	115	22	collaborative	collaborative	ADJ
futech-372	115	23	research	research	NOUN
futech-372	115	24	culture	culture	NOUN
futech-372	115	25	,	,	PUNCT
futech-372	115	26	and	and	CCONJ
futech-372	115	27	institutional	institutional	ADJ
futech-372	115	28	support	support	NOUN
futech-372	115	29	for	for	ADP
futech-372	115	30	pedagogical	pedagogical	ADJ
futech-372	115	31	innovation	innovation	NOUN
futech-372	115	32	.	.	PUNCT
futech-372	116	1	all	all	DET
futech-372	116	2	items	item	NOUN
futech-372	116	3	were	be	AUX
futech-372	116	4	measured	measure	VERB
futech-372	116	5	using	use	VERB
futech-372	116	6	a	a	DET
futech-372	116	7	fivepoint	fivepoint	NOUN
futech-372	116	8	likert	likert	NOUN
futech-372	116	9	scale	scale	NOUN
futech-372	116	10	ranging	range	VERB
futech-372	116	11	from	from	ADP
futech-372	116	12	1	1	NUM
futech-372	116	13	(	(	PUNCT
futech-372	116	14	strongly	strongly	ADV
futech-372	116	15	disagree	disagree	VERB
futech-372	116	16	)	)	PUNCT
futech-372	116	17	to	to	ADP
futech-372	116	18	5	5	NUM
futech-372	116	19	(	(	PUNCT
futech-372	116	20	strongly	strongly	ADV
futech-372	116	21	agree	agree	VERB
futech-372	116	22	)	)	PUNCT
futech-372	116	23	.	.	PUNCT
futech-372	117	1	content	content	NOUN
futech-372	117	2	validation	validation	NOUN
futech-372	117	3	for	for	ADP
futech-372	117	4	the	the	DET
futech-372	117	5	educational	educational	ADJ
futech-372	117	6	context	context	NOUN
futech-372	117	7	adaptations	adaptation	NOUN
futech-372	117	8	was	be	AUX
futech-372	117	9	conducted	conduct	VERB
futech-372	117	10	with	with	ADP
futech-372	117	11	a	a	DET
futech-372	117	12	panel	panel	NOUN
futech-372	117	13	of	of	ADP
futech-372	117	14	eight	eight	NUM
futech-372	117	15	experts	expert	NOUN
futech-372	117	16	comprising	comprise	VERB
futech-372	117	17	three	three	NUM
futech-372	117	18	academics	academic	NOUN
futech-372	117	19	specializing	specialize	VERB
futech-372	117	20	in	in	ADP
futech-372	117	21	educational	educational	ADJ
futech-372	117	22	innovation	innovation	NOUN
futech-372	117	23	and	and	CCONJ
futech-372	117	24	five	five	NUM
futech-372	117	25	practitioners	practitioner	NOUN
futech-372	117	26	with	with	ADP
futech-372	117	27	extensive	extensive	ADJ
futech-372	117	28	experience	experience	NOUN
futech-372	117	29	in	in	ADP
futech-372	117	30	educational	educational	ADJ
futech-372	117	31	institution	institution	NOUN
futech-372	117	32	management	management	NOUN
futech-372	117	33	and	and	CCONJ
futech-372	117	34	digital	digital	ADJ
futech-372	117	35	marketing	marketing	NOUN
futech-372	117	36	.	.	PUNCT
futech-372	118	1	the	the	DET
futech-372	118	2	expert	expert	ADJ
futech-372	118	3	panel	panel	NOUN
futech-372	118	4	evaluated	evaluate	VERB
futech-372	118	5	each	each	DET
futech-372	118	6	measurement	measurement	NOUN
futech-372	118	7	item	item	NOUN
futech-372	118	8	for	for	ADP
futech-372	118	9	relevance	relevance	NOUN
futech-372	118	10	,	,	PUNCT
futech-372	118	11	clarity	clarity	NOUN
futech-372	118	12	,	,	PUNCT
futech-372	118	13	and	and	CCONJ
futech-372	118	14	appropriateness	appropriateness	NOUN
futech-372	118	15	within	within	ADP
futech-372	118	16	the	the	DET
futech-372	118	17	malaysian	malaysian	ADJ
futech-372	118	18	educational	educational	ADJ
futech-372	118	19	context	context	NOUN
futech-372	118	20	.	.	PUNCT
futech-372	119	1	the	the	DET
futech-372	119	2	measurement	measurement	NOUN
futech-372	119	3	of	of	ADP
futech-372	119	4	digital	digital	ADJ
futech-372	119	5	marketing	marketing	NOUN
futech-372	119	6	strategies	strategy	NOUN
futech-372	119	7	incorporated	incorporate	VERB
futech-372	119	8	three	three	NUM
futech-372	119	9	dimensions	dimension	NOUN
futech-372	119	10	based	base	VERB
futech-372	119	11	on	on	ADP
futech-372	119	12	the	the	DET
futech-372	119	13	conceptual	conceptual	ADJ
futech-372	119	14	framework	framework	NOUN
futech-372	119	15	.	.	PUNCT
futech-372	120	1	the	the	DET
futech-372	120	2	ai	ai	PROPN
futech-372	120	3	marketing	marketing	NOUN
futech-372	120	4	construct	construct	NOUN
futech-372	120	5	was	be	AUX
futech-372	120	6	specifically	specifically	ADV
futech-372	120	7	developed	develop	VERB
futech-372	120	8	for	for	ADP
futech-372	120	9	the	the	DET
futech-372	120	10	educational	educational	ADJ
futech-372	120	11	context	context	NOUN
futech-372	120	12	,	,	PUNCT
futech-372	120	13	incorporating	incorporate	VERB
futech-372	120	14	items	item	NOUN
futech-372	120	15	that	that	PRON
futech-372	120	16	reflect	reflect	VERB
futech-372	120	17	ai	ai	VERB
futech-372	120	18	applications	application	NOUN
futech-372	120	19	commonly	commonly	ADV
futech-372	120	20	used	use	VERB
futech-372	120	21	in	in	ADP
futech-372	120	22	educational	educational	ADJ
futech-372	120	23	institutions	institution	NOUN
futech-372	120	24	,	,	PUNCT
futech-372	120	25	such	such	ADJ
futech-372	120	26	as	as	ADP
futech-372	120	27	chatbots	chatbot	NOUN
futech-372	120	28	for	for	ADP
futech-372	120	29	student	student	NOUN
futech-372	120	30	inquiries	inquiry	NOUN
futech-372	120	31	,	,	PUNCT
futech-372	120	32	predictive	predictive	ADJ
futech-372	120	33	analytics	analytic	NOUN
futech-372	120	34	for	for	ADP
futech-372	120	35	enrollment	enrollment	NOUN
futech-372	120	36	management	management	NOUN
futech-372	120	37	,	,	PUNCT
futech-372	120	38	personalized	personalize	VERB
futech-372	120	39	learning	learn	VERB
futech-372	120	40	recommendations	recommendation	NOUN
futech-372	120	41	,	,	PUNCT
futech-372	120	42	and	and	CCONJ
futech-372	120	43	automated	automate	VERB
futech-372	120	44	content	content	NOUN
futech-372	120	45	curation	curation	NOUN
futech-372	120	46	for	for	ADP
futech-372	120	47	educational	educational	ADJ
futech-372	120	48	programs	program	NOUN
futech-372	120	49	.	.	PUNCT
futech-372	121	1	for	for	ADP
futech-372	121	2	organizational	organizational	ADJ
futech-372	121	3	innovation	innovation	NOUN
futech-372	121	4	climate	climate	NOUN
futech-372	121	5	,	,	PUNCT
futech-372	121	6	the	the	DET
futech-372	121	7	study	study	NOUN
futech-372	121	8	adapted	adapt	VERB
futech-372	121	9	measurement	measurement	NOUN
futech-372	121	10	items	item	NOUN
futech-372	121	11	that	that	PRON
futech-372	121	12	capture	capture	VERB
futech-372	121	13	organizational	organizational	ADJ
futech-372	121	14	practices	practice	NOUN
futech-372	121	15	and	and	CCONJ
futech-372	121	16	procedures	procedure	NOUN
futech-372	121	17	supporting	support	VERB
futech-372	121	18	innovation	innovation	NOUN
futech-372	121	19	within	within	ADP
futech-372	121	20	educational	educational	ADJ
futech-372	121	21	institutions	institution	NOUN
futech-372	121	22	.	.	PUNCT
futech-372	122	1	product	product	NOUN
futech-372	122	2	innovation	innovation	NOUN
futech-372	122	3	performance	performance	NOUN
futech-372	122	4	measurement	measurement	NOUN
futech-372	122	5	focused	focus	VERB
futech-372	122	6	on	on	ADP
futech-372	122	7	both	both	CCONJ
futech-372	122	8	the	the	DET
futech-372	122	9	effectiveness	effectiveness	NOUN
futech-372	122	10	and	and	CCONJ
futech-372	122	11	efficiency	efficiency	NOUN
futech-372	122	12	of	of	ADP
futech-372	122	13	innovation	innovation	NOUN
futech-372	122	14	outcomes	outcome	NOUN
futech-372	122	15	in	in	ADP
futech-372	122	16	the	the	DET
futech-372	122	17	educational	educational	ADJ
futech-372	122	18	context	context	NOUN
futech-372	122	19	.	.	PUNCT
futech-372	123	1	table	table	NOUN
futech-372	123	2	1	1	NUM
futech-372	123	3	presents	present	VERB
futech-372	123	4	the	the	DET
futech-372	123	5	operational	operational	ADJ
futech-372	123	6	definitions	definition	NOUN
futech-372	123	7	and	and	CCONJ
futech-372	123	8	sample	sample	NOUN
futech-372	123	9	measurement	measurement	NOUN
futech-372	123	10	items	item	NOUN
futech-372	123	11	for	for	ADP
futech-372	123	12	each	each	DET
futech-372	123	13	construct	construct	NOUN
futech-372	123	14	.	.	PUNCT
futech-372	124	1	3.3	3.3	NUM
futech-372	124	2	data	datum	NOUN
futech-372	124	3	collection	collection	NOUN
futech-372	124	4	procedure	procedure	NOUN
futech-372	124	5	data	datum	NOUN
futech-372	124	6	collection	collection	NOUN
futech-372	124	7	was	be	AUX
futech-372	124	8	conducted	conduct	VERB
futech-372	124	9	between	between	ADP
futech-372	124	10	january	january	PROPN
futech-372	124	11	and	and	CCONJ
futech-372	124	12	march	march	PROPN
futech-372	124	13	2025	2025	NUM
futech-372	124	14	using	use	VERB
futech-372	124	15	a	a	DET
futech-372	124	16	standardized	standardized	ADJ
futech-372	124	17	online	online	ADJ
futech-372	124	18	survey	survey	NOUN
futech-372	124	19	platform	platform	NOUN
futech-372	124	20	.	.	PUNCT
futech-372	125	1	before	before	ADP
futech-372	125	2	distribution	distribution	NOUN
futech-372	125	3	,	,	PUNCT
futech-372	125	4	the	the	DET
futech-372	125	5	questionnaire	questionnaire	NOUN
futech-372	125	6	was	be	AUX
futech-372	125	7	pre	pre	VERB
futech-372	125	8	-	-	VERB
futech-372	125	9	tested	test	VERB
futech-372	125	10	with	with	ADP
futech-372	125	11	eight	eight	NUM
futech-372	125	12	experts	expert	NOUN
futech-372	125	13	(	(	PUNCT
futech-372	125	14	three	three	NUM
futech-372	125	15	academics	academic	NOUN
futech-372	125	16	and	and	CCONJ
futech-372	125	17	five	five	NUM
futech-372	125	18	practitioners	practitioner	NOUN
futech-372	125	19	)	)	PUNCT
futech-372	125	20	to	to	PART
futech-372	125	21	assess	assess	VERB
futech-372	125	22	content	content	NOUN
futech-372	125	23	validity	validity	NOUN
futech-372	125	24	,	,	PUNCT
futech-372	125	25	clarity	clarity	NOUN
futech-372	125	26	,	,	PUNCT
futech-372	125	27	and	and	CCONJ
futech-372	125	28	comprehensiveness	comprehensiveness	NOUN
futech-372	125	29	.	.	PUNCT
futech-372	126	1	their	their	PRON
futech-372	126	2	feedback	feedback	NOUN
futech-372	126	3	led	lead	VERB
futech-372	126	4	to	to	ADP
futech-372	126	5	minor	minor	ADJ
futech-372	126	6	modifications	modification	NOUN
futech-372	126	7	in	in	ADP
futech-372	126	8	the	the	DET
futech-372	126	9	wording	wording	NOUN
futech-372	126	10	of	of	ADP
futech-372	126	11	several	several	ADJ
futech-372	126	12	items	item	NOUN
futech-372	126	13	to	to	PART
futech-372	126	14	enhance	enhance	VERB
futech-372	126	15	clarity	clarity	NOUN
futech-372	126	16	.	.	PUNCT
futech-372	127	1	the	the	DET
futech-372	127	2	revised	revise	VERB
futech-372	127	3	questionnaire	questionnaire	NOUN
futech-372	127	4	was	be	AUX
futech-372	127	5	then	then	ADV
futech-372	127	6	pilot	pilot	NOUN
futech-372	127	7	-	-	PUNCT
futech-372	127	8	tested	test	VERB
futech-372	127	9	with	with	ADP
futech-372	127	10	a	a	DET
futech-372	127	11	sample	sample	NOUN
futech-372	127	12	of	of	ADP
futech-372	127	13	25	25	NUM
futech-372	127	14	respondents	respondent	NOUN
futech-372	127	15	to	to	PART
futech-372	127	16	evaluate	evaluate	VERB
futech-372	127	17	reliability	reliability	NOUN
futech-372	127	18	.	.	PUNCT
futech-372	128	1	cronbach	cronbach	PROPN
futech-372	128	2	's	's	PART
futech-372	128	3	alpha	alpha	ADJ
futech-372	128	4	values	value	NOUN
futech-372	128	5	for	for	ADP
futech-372	128	6	all	all	DET
futech-372	128	7	constructs	construct	NOUN
futech-372	128	8	exceeded	exceed	VERB
futech-372	128	9	the	the	DET
futech-372	128	10	0.70	0.70	NUM
futech-372	128	11	threshold	threshold	NOUN
futech-372	128	12	,	,	PUNCT
futech-372	128	13	indicating	indicate	VERB
futech-372	128	14	satisfactory	satisfactory	ADJ
futech-372	128	15	internal	internal	ADJ
futech-372	128	16	consistency	consistency	NOUN
futech-372	128	17	.	.	PUNCT
futech-372	129	1	to	to	PART
futech-372	129	2	mitigate	mitigate	VERB
futech-372	129	3	potential	potential	ADJ
futech-372	129	4	common	common	ADJ
futech-372	129	5	method	method	NOUN
futech-372	129	6	bias	bias	NOUN
futech-372	129	7	,	,	PUNCT
futech-372	129	8	several	several	ADJ
futech-372	129	9	procedural	procedural	ADJ
futech-372	129	10	and	and	CCONJ
futech-372	129	11	statistical	statistical	ADJ
futech-372	129	12	remedies	remedy	NOUN
futech-372	129	13	were	be	AUX
futech-372	129	14	implemented	implement	VERB
futech-372	129	15	.	.	PUNCT
futech-372	130	1	procedurally	procedurally	ADV
futech-372	130	2	,	,	PUNCT
futech-372	130	3	the	the	DET
futech-372	130	4	survey	survey	NOUN
futech-372	130	5	design	design	NOUN
futech-372	130	6	included	include	VERB
futech-372	130	7	reverse	reverse	NOUN
futech-372	130	8	-	-	PUNCT
futech-372	130	9	coded	code	VERB
futech-372	130	10	items	item	NOUN
futech-372	130	11	,	,	PUNCT
futech-372	130	12	varied	varied	ADJ
futech-372	130	13	response	response	NOUN
futech-372	130	14	formats	format	NOUN
futech-372	130	15	where	where	SCONJ
futech-372	130	16	appropriate	appropriate	ADJ
futech-372	130	17	,	,	PUNCT
futech-372	130	18	and	and	CCONJ
futech-372	130	19	assured	assure	VERB
futech-372	130	20	respondent	respondent	NOUN
futech-372	130	21	anonymity	anonymity	NOUN
futech-372	130	22	to	to	PART
futech-372	130	23	reduce	reduce	VERB
futech-372	130	24	social	social	ADJ
futech-372	130	25	desirability	desirability	NOUN
futech-372	130	26	bias	bias	NOUN
futech-372	130	27	.	.	PUNCT
futech-372	131	1	the	the	DET
futech-372	131	2	questionnaire	questionnaire	NOUN
futech-372	131	3	was	be	AUX
futech-372	131	4	structured	structure	VERB
futech-372	131	5	to	to	ADP
futech-372	131	6	separate	separate	VERB
futech-372	131	7	predictor	predictor	NOUN
futech-372	131	8	and	and	CCONJ
futech-372	131	9	criterion	criterion	NOUN
futech-372	131	10	variables	variable	NOUN
futech-372	131	11	temporally	temporally	ADV
futech-372	131	12	within	within	ADP
futech-372	131	13	the	the	DET
futech-372	131	14	survey	survey	NOUN
futech-372	131	15	to	to	PART
futech-372	131	16	minimize	minimize	VERB
futech-372	131	17	common	common	ADJ
futech-372	131	18	method	method	NOUN
futech-372	131	19	variance	variance	NOUN
futech-372	131	20	.	.	PUNCT
futech-372	132	1	table	table	NOUN
futech-372	132	2	1	1	NUM
futech-372	132	3	.	.	PUNCT
futech-372	133	1	constructs	construct	NOUN
futech-372	133	2	,	,	PUNCT
futech-372	133	3	measurement	measurement	NOUN
futech-372	133	4	,	,	PUNCT
futech-372	133	5	and	and	CCONJ
futech-372	133	6	operational	operational	ADJ
futech-372	133	7	definitions	definition	NOUN
futech-372	133	8	construct	construct	VERB
futech-372	133	9	operational	operational	ADJ
futech-372	133	10	definition	definition	NOUN
futech-372	133	11	sample	sample	NOUN
futech-372	133	12	items	item	NOUN
futech-372	133	13	social	social	ADJ
futech-372	133	14	media	medium	NOUN
futech-372	133	15	marketing	marketing	NOUN
futech-372	133	16	(	(	PUNCT
futech-372	133	17	smm	smm	PROPN
futech-372	133	18	)	)	PUNCT
futech-372	133	19	the	the	DET
futech-372	133	20	strategic	strategic	ADJ
futech-372	133	21	use	use	NOUN
futech-372	133	22	of	of	ADP
futech-372	133	23	social	social	ADJ
futech-372	133	24	media	medium	NOUN
futech-372	133	25	platforms	platform	NOUN
futech-372	133	26	to	to	PART
futech-372	133	27	engage	engage	VERB
futech-372	133	28	with	with	ADP
futech-372	133	29	stakeholders	stakeholder	NOUN
futech-372	133	30	,	,	PUNCT
futech-372	133	31	build	build	VERB
futech-372	133	32	brand	brand	NOUN
futech-372	133	33	awareness	awareness	NOUN
futech-372	133	34	,	,	PUNCT
futech-372	133	35	and	and	CCONJ
futech-372	133	36	promote	promote	VERB
futech-372	133	37	educational	educational	ADJ
futech-372	133	38	services	service	NOUN
futech-372	133	39	"	"	PUNCT
futech-372	133	40	our	our	PRON
futech-372	133	41	institution	institution	NOUN
futech-372	133	42	regularly	regularly	ADV
futech-372	133	43	updates	update	VERB
futech-372	133	44	content	content	NOUN
futech-372	133	45	on	on	ADP
futech-372	133	46	social	social	ADJ
futech-372	133	47	media	medium	NOUN
futech-372	133	48	platforms	platform	NOUN
futech-372	133	49	"	"	PUNCT
futech-372	133	50	.	.	PUNCT
futech-372	134	1	"	"	PUNCT
futech-372	134	2	we	we	PRON
futech-372	134	3	actively	actively	ADV
futech-372	134	4	engage	engage	VERB
futech-372	134	5	with	with	ADP
futech-372	134	6	user	user	NOUN
futech-372	134	7	comments	comment	NOUN
futech-372	134	8	on	on	ADP
futech-372	134	9	our	our	PRON
futech-372	134	10	social	social	ADJ
futech-372	134	11	media	medium	NOUN
futech-372	134	12	channels	channel	NOUN
futech-372	134	13	"	"	PUNCT
futech-372	134	14	.	.	PUNCT
futech-372	135	1	video	video	NOUN
futech-372	135	2	marketing	marketing	NOUN
futech-372	135	3	(	(	PUNCT
futech-372	135	4	vm	vm	NOUN
futech-372	135	5	)	)	PUNCT
futech-372	135	6	the	the	DET
futech-372	135	7	creation	creation	NOUN
futech-372	135	8	and	and	CCONJ
futech-372	135	9	distribution	distribution	NOUN
futech-372	135	10	of	of	ADP
futech-372	135	11	video	video	NOUN
futech-372	135	12	content	content	NOUN
futech-372	135	13	to	to	PART
futech-372	135	14	promote	promote	VERB
futech-372	135	15	educational	educational	ADJ
futech-372	135	16	products	product	NOUN
futech-372	135	17	and	and	CCONJ
futech-372	135	18	services	service	NOUN
futech-372	135	19	"	"	PUNCT
futech-372	135	20	we	we	PRON
futech-372	135	21	create	create	VERB
futech-372	135	22	instructional	instructional	ADJ
futech-372	135	23	videos	video	NOUN
futech-372	135	24	to	to	PART
futech-372	135	25	showcase	showcase	VERB
futech-372	135	26	our	our	PRON
futech-372	135	27	educational	educational	ADJ
futech-372	135	28	programs	program	NOUN
futech-372	135	29	"	"	PUNCT
futech-372	135	30	.	.	PUNCT
futech-372	136	1	"	"	PUNCT
futech-372	136	2	our	our	PRON
futech-372	136	3	video	video	NOUN
futech-372	136	4	content	content	NOUN
futech-372	136	5	effectively	effectively	ADV
futech-372	136	6	communicates	communicate	VERB
futech-372	136	7	our	our	PRON
futech-372	136	8	institution	institution	NOUN
futech-372	136	9	's	's	PART
futech-372	136	10	unique	unique	ADJ
futech-372	136	11	value	value	NOUN
futech-372	136	12	proposition	proposition	NOUN
futech-372	136	13	"	"	PUNCT
futech-372	136	14	.	.	PUNCT
futech-372	137	1	ai	ai	AUX
futech-372	137	2	marketing	marketing	NOUN
futech-372	137	3	(	(	PUNCT
futech-372	137	4	aim	aim	NOUN
futech-372	137	5	)	)	PUNCT
futech-372	137	6	the	the	DET
futech-372	137	7	application	application	NOUN
futech-372	137	8	of	of	ADP
futech-372	137	9	artificial	artificial	ADJ
futech-372	137	10	intelligence	intelligence	NOUN
futech-372	137	11	technologies	technology	NOUN
futech-372	137	12	to	to	PART
futech-372	137	13	enhance	enhance	VERB
futech-372	137	14	marketing	marketing	NOUN
futech-372	137	15	activities	activity	NOUN
futech-372	137	16	and	and	CCONJ
futech-372	137	17	personalize	personalize	VERB
futech-372	137	18	customer	customer	NOUN
futech-372	137	19	experiences	experience	NOUN
futech-372	137	20	"	"	PUNCT
futech-372	137	21	we	we	PRON
futech-372	137	22	use	use	VERB
futech-372	137	23	ai	ai	VERB
futech-372	137	24	to	to	PART
futech-372	137	25	analyze	analyze	VERB
futech-372	137	26	student	student	NOUN
futech-372	137	27	data	datum	NOUN
futech-372	137	28	and	and	CCONJ
futech-372	137	29	personalize	personalize	VERB
futech-372	137	30	marketing	marketing	NOUN
futech-372	137	31	messages	message	NOUN
futech-372	137	32	"	"	PUNCT
futech-372	137	33	.	.	PUNCT
futech-372	138	1	"	"	PUNCT
futech-372	138	2	our	our	PRON
futech-372	138	3	institution	institution	NOUN
futech-372	138	4	employs	employ	VERB
futech-372	138	5	chatbots	chatbot	NOUN
futech-372	138	6	to	to	PART
futech-372	138	7	provide	provide	VERB
futech-372	138	8	immediate	immediate	ADJ
futech-372	138	9	responses	response	NOUN
futech-372	138	10	to	to	ADP
futech-372	138	11	inquiries	inquiry	NOUN
futech-372	138	12	"	"	PUNCT
futech-372	138	13	.	.	PUNCT
futech-372	139	1	organizational	organizational	ADJ
futech-372	139	2	innovation	innovation	NOUN
futech-372	139	3	climate	climate	NOUN
futech-372	139	4	(	(	PUNCT
futech-372	139	5	oic	oic	PROPN
futech-372	139	6	)	)	PUNCT
futech-372	139	7	the	the	DET
futech-372	139	8	shared	share	VERB
futech-372	139	9	perceptions	perception	NOUN
futech-372	139	10	of	of	ADP
futech-372	139	11	organizational	organizational	ADJ
futech-372	139	12	practices	practice	NOUN
futech-372	139	13	,	,	PUNCT
futech-372	139	14	procedures	procedure	NOUN
futech-372	139	15	,	,	PUNCT
futech-372	139	16	and	and	CCONJ
futech-372	139	17	behaviors	behavior	NOUN
futech-372	139	18	that	that	PRON
futech-372	139	19	support	support	VERB
futech-372	139	20	innovation	innovation	NOUN
futech-372	139	21	"	"	PUNCT
futech-372	139	22	leadership	leadership	NOUN
futech-372	139	23	actively	actively	ADV
futech-372	139	24	encourages	encourage	VERB
futech-372	139	25	new	new	ADJ
futech-372	139	26	ideas	idea	NOUN
futech-372	139	27	and	and	CCONJ
futech-372	139	28	approaches	approach	NOUN
futech-372	139	29	"	"	PUNCT
futech-372	139	30	.	.	PUNCT
futech-372	140	1	"	"	PUNCT
futech-372	140	2	resources	resource	NOUN
futech-372	140	3	are	be	AUX
futech-372	140	4	readily	readily	ADV
futech-372	140	5	available	available	ADJ
futech-372	140	6	for	for	ADP
futech-372	140	7	implementing	implement	VERB
futech-372	140	8	innovative	innovative	ADJ
futech-372	140	9	projects	project	NOUN
futech-372	140	10	"	"	PUNCT
futech-372	140	11	.	.	PUNCT
futech-372	141	1	product	product	NOUN
futech-372	141	2	innovation	innovation	NOUN
futech-372	141	3	performance	performance	NOUN
futech-372	141	4	(	(	PUNCT
futech-372	141	5	pip	pip	NOUN
futech-372	141	6	)	)	PUNCT
futech-372	141	7	the	the	DET
futech-372	141	8	effectiveness	effectiveness	NOUN
futech-372	141	9	and	and	CCONJ
futech-372	141	10	efficiency	efficiency	NOUN
futech-372	141	11	with	with	ADP
futech-372	141	12	which	which	PRON
futech-372	141	13	an	an	DET
futech-372	141	14	organization	organization	NOUN
futech-372	141	15	develops	develop	VERB
futech-372	141	16	and	and	CCONJ
futech-372	141	17	implements	implement	VERB
futech-372	141	18	new	new	ADJ
futech-372	141	19	or	or	CCONJ
futech-372	141	20	improved	improve	VERB
futech-372	141	21	educational	educational	ADJ
futech-372	141	22	products	product	NOUN
futech-372	141	23	"	"	PUNCT
futech-372	141	24	our	our	PRON
futech-372	141	25	new	new	ADJ
futech-372	141	26	educational	educational	ADJ
futech-372	141	27	products	product	NOUN
futech-372	141	28	/	/	SYM
futech-372	141	29	services	service	NOUN
futech-372	141	30	have	have	AUX
futech-372	141	31	been	be	AUX
futech-372	141	32	well	well	ADV
futech-372	141	33	received	receive	VERB
futech-372	141	34	by	by	ADP
futech-372	141	35	the	the	DET
futech-372	141	36	market	market	NOUN
futech-372	141	37	"	"	PUNCT
futech-372	141	38	.	.	PUNCT
futech-372	142	1	"	"	PUNCT
futech-372	142	2	the	the	DET
futech-372	142	3	innovation	innovation	NOUN
futech-372	142	4	process	process	NOUN
futech-372	142	5	in	in	ADP
futech-372	142	6	our	our	PRON
futech-372	142	7	institution	institution	NOUN
futech-372	142	8	is	be	AUX
futech-372	142	9	efficient	efficient	ADJ
futech-372	142	10	in	in	ADP
futech-372	142	11	terms	term	NOUN
futech-372	142	12	of	of	ADP
futech-372	142	13	time	time	NOUN
futech-372	142	14	and	and	CCONJ
futech-372	142	15	resources	resource	NOUN
futech-372	142	16	"	"	PUNCT
futech-372	142	17	.	.	PUNCT
futech-372	143	1	additionally	additionally	ADV
futech-372	143	2	,	,	PUNCT
futech-372	143	3	harman	harman	PROPN
futech-372	143	4	's	's	PART
futech-372	143	5	single	single	ADJ
futech-372	143	6	-	-	PUNCT
futech-372	143	7	factor	factor	NOUN
futech-372	143	8	test	test	NOUN
futech-372	143	9	was	be	AUX
futech-372	143	10	conducted	conduct	VERB
futech-372	143	11	to	to	PART
futech-372	143	12	assess	assess	VERB
futech-372	143	13	the	the	DET
futech-372	143	14	presence	presence	NOUN
futech-372	143	15	of	of	ADP
futech-372	143	16	common	common	ADJ
futech-372	143	17	method	method	NOUN
futech-372	143	18	bias	bias	NOUN
futech-372	143	19	,	,	PUNCT
futech-372	143	20	where	where	SCONJ
futech-372	143	21	all	all	DET
futech-372	143	22	measurement	measurement	NOUN
futech-372	143	23	items	item	NOUN
futech-372	143	24	were	be	AUX
futech-372	143	25	loaded	load	VERB
futech-372	143	26	into	into	ADP
futech-372	143	27	an	an	DET
futech-372	143	28	exploratory	exploratory	ADJ
futech-372	143	29	factor	factor	NOUN
futech-372	143	30	analysis	analysis	NOUN
futech-372	143	31	to	to	PART
futech-372	143	32	determine	determine	VERB
futech-372	143	33	if	if	SCONJ
futech-372	143	34	a	a	DET
futech-372	143	35	single	single	ADJ
futech-372	143	36	factor	factor	NOUN
futech-372	143	37	accounts	account	VERB
futech-372	143	38	for	for	ADP
futech-372	143	39	the	the	DET
futech-372	143	40	majority	majority	NOUN
futech-372	143	41	of	of	ADP
futech-372	143	42	variance	variance	NOUN
futech-372	143	43	.	.	PUNCT
futech-372	144	1	the	the	DET
futech-372	144	2	survey	survey	NOUN
futech-372	144	3	was	be	AUX
futech-372	144	4	distributed	distribute	VERB
futech-372	144	5	to	to	ADP
futech-372	144	6	potential	potential	ADJ
futech-372	144	7	respondents	respondent	NOUN
futech-372	144	8	via	via	ADP
futech-372	144	9	institutional	institutional	ADJ
futech-372	144	10	email	email	NOUN
futech-372	144	11	channels	channel	NOUN
futech-372	144	12	,	,	PUNCT
futech-372	144	13	with	with	ADP
futech-372	144	14	an	an	DET
futech-372	144	15	introductory	introductory	ADJ
futech-372	144	16	message	message	NOUN
futech-372	144	17	explaining	explain	VERB
futech-372	144	18	the	the	DET
futech-372	144	19	research	research	NOUN
futech-372	144	20	purpose	purpose	NOUN
futech-372	144	21	,	,	PUNCT
futech-372	144	22	confidentiality	confidentiality	NOUN
futech-372	144	23	assurances	assurance	NOUN
futech-372	144	24	,	,	PUNCT
futech-372	144	25	and	and	CCONJ
futech-372	144	26	voluntary	voluntary	ADJ
futech-372	144	27	participation	participation	NOUN
futech-372	144	28	.	.	PUNCT
futech-372	145	1	to	to	PART
futech-372	145	2	increase	increase	VERB
futech-372	145	3	response	response	NOUN
futech-372	145	4	rates	rate	NOUN
futech-372	145	5	,	,	PUNCT
futech-372	145	6	follow	follow	VERB
futech-372	145	7	-	-	PUNCT
futech-372	145	8	up	up	ADP
futech-372	145	9	reminders	reminder	NOUN
futech-372	145	10	were	be	AUX
futech-372	145	11	sent	send	VERB
futech-372	145	12	at	at	ADP
futech-372	145	13	two	two	NUM
futech-372	145	14	-	-	PUNCT
futech-372	145	15	week	week	NOUN
futech-372	145	16	intervals	interval	NOUN
futech-372	145	17	.	.	PUNCT
futech-372	146	1	the	the	DET
futech-372	146	2	survey	survey	NOUN
futech-372	146	3	included	include	VERB
futech-372	146	4	screening	screen	VERB
futech-372	146	5	questions	question	NOUN
futech-372	146	6	to	to	PART
futech-372	146	7	ensure	ensure	VERB
futech-372	146	8	respondents	respondent	NOUN
futech-372	146	9	had	have	VERB
futech-372	146	10	knowledge	knowledge	NOUN
futech-372	146	11	of	of	ADP
futech-372	146	12	their	their	PRON
futech-372	146	13	institutions	institution	NOUN
futech-372	146	14	'	'	PART
futech-372	146	15	digital	digital	ADJ
futech-372	146	16	marketing	marketing	NOUN
futech-372	146	17	strategies	strategy	NOUN
futech-372	146	18	and	and	CCONJ
futech-372	146	19	innovation	innovation	NOUN
futech-372	146	20	activities	activity	NOUN
futech-372	146	21	.	.	PUNCT
futech-372	147	1	demographic	demographic	ADJ
futech-372	147	2	information	information	NOUN
futech-372	147	3	such	such	ADJ
futech-372	147	4	as	as	ADP
futech-372	147	5	gender	gender	NOUN
futech-372	147	6	,	,	PUNCT
futech-372	147	7	age	age	NOUN
futech-372	147	8	,	,	PUNCT
futech-372	147	9	job	job	NOUN
futech-372	147	10	position	position	NOUN
futech-372	147	11	,	,	PUNCT
futech-372	147	12	years	year	NOUN
futech-372	147	13	of	of	ADP
futech-372	147	14	experience	experience	NOUN
futech-372	147	15	,	,	PUNCT
futech-372	147	16	and	and	CCONJ
futech-372	147	17	institutional	institutional	ADJ
futech-372	147	18	type	type	NOUN
futech-372	147	19	was	be	AUX
futech-372	147	20	also	also	ADV
futech-372	147	21	collected	collect	VERB
futech-372	147	22	to	to	PART
futech-372	147	23	enable	enable	VERB
futech-372	147	24	sample	sample	NOUN
futech-372	147	25	characterization	characterization	NOUN
futech-372	147	26	and	and	CCONJ
futech-372	147	27	potential	potential	ADJ
futech-372	147	28	control	control	NOUN
futech-372	147	29	variable	variable	ADJ
futech-372	147	30	analysis	analysis	NOUN
futech-372	147	31	.	.	PUNCT
futech-372	148	1	3.4	3.4	NUM
futech-372	148	2	data	datum	NOUN
futech-372	148	3	analysis	analysis	NOUN
futech-372	148	4	techniques	technique	NOUN
futech-372	148	5	the	the	DET
futech-372	148	6	collected	collect	VERB
futech-372	148	7	data	datum	NOUN
futech-372	148	8	were	be	AUX
futech-372	148	9	analyzed	analyze	VERB
futech-372	148	10	using	use	VERB
futech-372	148	11	a	a	DET
futech-372	148	12	two	two	NUM
futech-372	148	13	-	-	PUNCT
futech-372	148	14	step	step	NOUN
futech-372	148	15	approach	approach	NOUN
futech-372	148	16	as	as	SCONJ
futech-372	148	17	suggested	suggest	VERB
futech-372	148	18	in	in	ADP
futech-372	148	19	methodological	methodological	ADJ
futech-372	148	20	literature	literature	NOUN
futech-372	148	21	.	.	PUNCT
futech-372	149	1	first	first	ADV
futech-372	149	2	,	,	PUNCT
futech-372	149	3	the	the	DET
futech-372	149	4	measurement	measurement	NOUN
futech-372	149	5	model	model	NOUN
futech-372	149	6	was	be	AUX
futech-372	149	7	assessed	assess	VERB
futech-372	149	8	for	for	ADP
futech-372	149	9	reliability	reliability	NOUN
futech-372	149	10	,	,	PUNCT
futech-372	150	1	convergent	convergent	NOUN
futech-372	150	2	x.	x.	NOUN
futech-372	150	3	liang	liang	PROPN
futech-372	150	4	et	et	PROPN
futech-372	150	5	al	al	PROPN
futech-372	150	6	.	.	PROPN
futech-372	150	7	/future	/future	PUNCT
futech-372	150	8	technology	technology	PROPN
futech-372	150	9	august	august	PROPN
futech-372	150	10	2025|	2025|	NUM
futech-372	150	11	volume	volume	NOUN
futech-372	150	12	04	04	NUM
futech-372	151	1	|	|	NOUN
futech-372	151	2	issue	issue	NOUN
futech-372	151	3	03	03	NUM
futech-372	152	1	|	|	ADV
futech-372	152	2	pages	page	VERB
futech-372	152	3	138	138	NUM
futech-372	152	4	-	-	SYM
futech-372	152	5	147	147	NUM
futech-372	152	6	142	142	NUM
futech-372	152	7	validity	validity	NOUN
futech-372	152	8	,	,	PUNCT
futech-372	152	9	and	and	CCONJ
futech-372	152	10	discriminant	discriminant	ADJ
futech-372	152	11	validity	validity	NOUN
futech-372	152	12	using	use	VERB
futech-372	152	13	smartpls	smartpls	PROPN
futech-372	152	14	3.0	3.0	NUM
futech-372	152	15	software	software	NOUN
futech-372	152	16	.	.	PUNCT
futech-372	153	1	second	second	ADJ
futech-372	153	2	,	,	PUNCT
futech-372	153	3	the	the	DET
futech-372	153	4	structural	structural	ADJ
futech-372	153	5	model	model	NOUN
futech-372	153	6	was	be	AUX
futech-372	153	7	evaluated	evaluate	VERB
futech-372	153	8	to	to	PART
futech-372	153	9	test	test	VERB
futech-372	153	10	the	the	DET
futech-372	153	11	hypothesized	hypothesized	ADJ
futech-372	153	12	relationships	relationship	NOUN
futech-372	153	13	.	.	PUNCT
futech-372	154	1	partial	partial	ADJ
futech-372	154	2	least	least	ADJ
futech-372	154	3	squares	square	VERB
futech-372	154	4	structural	structural	ADJ
futech-372	154	5	equation	equation	NOUN
futech-372	154	6	modeling	modeling	NOUN
futech-372	154	7	(	(	PUNCT
futech-372	154	8	pls	pls	INTJ
futech-372	154	9	-	-	PUNCT
futech-372	154	10	sem	sem	NOUN
futech-372	154	11	)	)	PUNCT
futech-372	154	12	was	be	AUX
futech-372	154	13	chosen	choose	VERB
futech-372	154	14	as	as	ADP
futech-372	154	15	the	the	DET
futech-372	154	16	analytical	analytical	ADJ
futech-372	154	17	technique	technique	NOUN
futech-372	154	18	due	due	ADP
futech-372	154	19	to	to	ADP
futech-372	154	20	its	its	PRON
futech-372	154	21	suitability	suitability	NOUN
futech-372	154	22	for	for	ADP
futech-372	154	23	complex	complex	ADJ
futech-372	154	24	models	model	NOUN
futech-372	154	25	with	with	ADP
futech-372	154	26	multiple	multiple	ADJ
futech-372	154	27	constructs	construct	NOUN
futech-372	154	28	and	and	CCONJ
futech-372	154	29	its	its	PRON
futech-372	154	30	robustness	robustness	NOUN
futech-372	154	31	against	against	ADP
futech-372	154	32	nonnormality	nonnormality	NOUN
futech-372	154	33	.	.	PUNCT
futech-372	155	1	for	for	ADP
futech-372	155	2	the	the	DET
futech-372	155	3	measurement	measurement	NOUN
futech-372	155	4	model	model	NOUN
futech-372	155	5	,	,	PUNCT
futech-372	155	6	reliability	reliability	NOUN
futech-372	155	7	was	be	AUX
futech-372	155	8	assessed	assess	VERB
futech-372	155	9	using	use	VERB
futech-372	155	10	cronbach	cronbach	NOUN
futech-372	155	11	's	's	PART
futech-372	155	12	alpha	alpha	NOUN
futech-372	155	13	,	,	PUNCT
futech-372	155	14	composite	composite	ADJ
futech-372	155	15	reliability	reliability	NOUN
futech-372	155	16	(	(	PUNCT
futech-372	155	17	cr	cr	NOUN
futech-372	155	18	)	)	PUNCT
futech-372	155	19	,	,	PUNCT
futech-372	155	20	and	and	CCONJ
futech-372	155	21	rho_a	rho_a	PROPN
futech-372	155	22	,	,	PUNCT
futech-372	155	23	with	with	ADP
futech-372	155	24	values	value	NOUN
futech-372	155	25	above	above	ADP
futech-372	155	26	0.70	0.70	NUM
futech-372	155	27	considered	consider	VERB
futech-372	155	28	acceptable	acceptable	ADJ
futech-372	155	29	.	.	PUNCT
futech-372	156	1	convergent	convergent	ADJ
futech-372	156	2	validity	validity	NOUN
futech-372	156	3	was	be	AUX
futech-372	156	4	evaluated	evaluate	VERB
futech-372	156	5	using	use	VERB
futech-372	156	6	average	average	ADJ
futech-372	156	7	variance	variance	NOUN
futech-372	156	8	extracted	extract	VERB
futech-372	156	9	(	(	PUNCT
futech-372	156	10	ave	ave	PROPN
futech-372	156	11	)	)	PUNCT
futech-372	156	12	,	,	PUNCT
futech-372	156	13	with	with	ADP
futech-372	156	14	values	value	NOUN
futech-372	156	15	exceeding	exceed	VERB
futech-372	156	16	0.50	0.50	NUM
futech-372	156	17	deemed	deem	VERB
futech-372	156	18	satisfactory	satisfactory	NOUN
futech-372	156	19	.	.	PUNCT
futech-372	157	1	the	the	DET
futech-372	157	2	formula	formula	NOUN
futech-372	157	3	for	for	ADP
futech-372	157	4	ave	ave	NOUN
futech-372	157	5	is	be	AUX
futech-372	157	6	as	as	SCONJ
futech-372	157	7	follows	follow	VERB
futech-372	157	8	:	:	PUNCT
futech-372	158	1	2	2	NUM
futech-372	158	2	1	1	NUM
futech-372	158	3	n	n	NOUN
futech-372	158	4	i	i	PRON
futech-372	158	5	iave	iave	VERB
futech-372	158	6	n	n	PRON
futech-372	158	7			ADJ
futech-372	158	8	=	=	NOUN
futech-372	158	9	=	=	SYM
futech-372	158	10			X
futech-372	158	11	(	(	PUNCT
futech-372	158	12	1	1	X
futech-372	158	13	)	)	PUNCT
futech-372	158	14	where	where	SCONJ
futech-372	158	15	𝜆𝑖	𝜆𝑖	PROPN
futech-372	158	16	represents	represent	VERB
futech-372	158	17	the	the	DET
futech-372	158	18	standardized	standardized	ADJ
futech-372	158	19	factor	factor	NOUN
futech-372	158	20	loading	loading	NOUN
futech-372	158	21	,	,	PUNCT
futech-372	158	22	and	and	CCONJ
futech-372	158	23	n	n	PRON
futech-372	158	24	is	be	AUX
futech-372	158	25	the	the	DET
futech-372	158	26	number	number	NOUN
futech-372	158	27	of	of	ADP
futech-372	158	28	items	item	NOUN
futech-372	158	29	.	.	PUNCT
futech-372	159	1	discriminant	discriminant	ADJ
futech-372	159	2	validity	validity	NOUN
futech-372	159	3	was	be	AUX
futech-372	159	4	examined	examine	VERB
futech-372	159	5	using	use	VERB
futech-372	159	6	the	the	DET
futech-372	159	7	fornelllarcker	fornelllarcker	ADJ
futech-372	159	8	criterion	criterion	NOUN
futech-372	159	9	and	and	CCONJ
futech-372	159	10	the	the	DET
futech-372	159	11	heterotrait	heterotrait	NOUN
futech-372	159	12	-	-	PUNCT
futech-372	159	13	monotrait	monotrait	NOUN
futech-372	159	14	(	(	PUNCT
futech-372	159	15	htmt	htmt	PROPN
futech-372	159	16	)	)	PUNCT
futech-372	159	17	ratio	ratio	NOUN
futech-372	159	18	,	,	PUNCT
futech-372	159	19	with	with	ADP
futech-372	159	20	htmt	htmt	NOUN
futech-372	159	21	values	value	NOUN
futech-372	159	22	below	below	ADP
futech-372	159	23	0.85	0.85	NUM
futech-372	159	24	indicating	indicate	VERB
futech-372	159	25	adequate	adequate	ADJ
futech-372	159	26	discriminant	discriminant	ADJ
futech-372	159	27	validity	validity	NOUN
futech-372	159	28	.	.	PUNCT
futech-372	160	1	for	for	ADP
futech-372	160	2	the	the	DET
futech-372	160	3	structural	structural	ADJ
futech-372	160	4	model	model	NOUN
futech-372	160	5	,	,	PUNCT
futech-372	160	6	path	path	NOUN
futech-372	160	7	coefficients	coefficient	NOUN
futech-372	160	8	(	(	PUNCT
futech-372	160	9	β	β	NOUN
futech-372	160	10	)	)	PUNCT
futech-372	160	11	,	,	PUNCT
futech-372	160	12	t	t	PROPN
futech-372	160	13	-	-	PUNCT
futech-372	160	14	values	value	NOUN
futech-372	160	15	,	,	PUNCT
futech-372	160	16	and	and	CCONJ
futech-372	160	17	p	p	X
futech-372	160	18	-	-	PUNCT
futech-372	160	19	values	value	NOUN
futech-372	160	20	were	be	AUX
futech-372	160	21	calculated	calculate	VERB
futech-372	160	22	to	to	PART
futech-372	160	23	assess	assess	VERB
futech-372	160	24	the	the	DET
futech-372	160	25	statistical	statistical	ADJ
futech-372	160	26	significance	significance	NOUN
futech-372	160	27	of	of	ADP
futech-372	160	28	the	the	DET
futech-372	160	29	hypothesized	hypothesized	ADJ
futech-372	160	30	relationships	relationship	NOUN
futech-372	160	31	.	.	PUNCT
futech-372	161	1	the	the	DET
futech-372	161	2	coefficient	coefficient	NOUN
futech-372	161	3	of	of	ADP
futech-372	161	4	determination	determination	NOUN
futech-372	161	5	(	(	PUNCT
futech-372	161	6	𝑅2	𝑅2	NOUN
futech-372	161	7	)	)	PUNCT
futech-372	161	8	,	,	PUNCT
futech-372	161	9	effect	effect	NOUN
futech-372	161	10	size	size	NOUN
futech-372	161	11	(	(	PUNCT
futech-372	161	12	𝑓2	𝑓2	PROPN
futech-372	161	13	)	)	PUNCT
futech-372	161	14	,	,	PUNCT
futech-372	161	15	and	and	CCONJ
futech-372	161	16	predictive	predictive	ADJ
futech-372	161	17	relevance	relevance	NOUN
futech-372	161	18	(	(	PUNCT
futech-372	161	19	𝑄2	𝑄2	PROPN
futech-372	161	20	)	)	PUNCT
futech-372	161	21	were	be	AUX
futech-372	161	22	examined	examine	VERB
futech-372	161	23	to	to	PART
futech-372	161	24	evaluate	evaluate	VERB
futech-372	161	25	the	the	DET
futech-372	161	26	model	model	NOUN
futech-372	161	27	's	's	PART
futech-372	161	28	explanatory	explanatory	ADJ
futech-372	161	29	and	and	CCONJ
futech-372	161	30	predictive	predictive	ADJ
futech-372	161	31	power	power	NOUN
futech-372	161	32	.	.	PUNCT
futech-372	162	1	the	the	DET
futech-372	162	2	effect	effect	NOUN
futech-372	162	3	size	size	NOUN
futech-372	162	4	was	be	AUX
futech-372	162	5	calculated	calculate	VERB
futech-372	162	6	using	use	VERB
futech-372	162	7	the	the	DET
futech-372	162	8	following	follow	VERB
futech-372	162	9	formula	formula	NOUN
futech-372	162	10	:	:	PUNCT
futech-372	162	11	2	2	NUM
futech-372	162	12	2	2	NUM
futech-372	162	13	2	2	NUM
futech-372	162	14	21	21	NUM
futech-372	162	15	included	include	VERB
futech-372	162	16	excluded	exclude	VERB
futech-372	162	17	included	include	VERB
futech-372	162	18	r	r	NOUN
futech-372	162	19	r	r	NOUN
futech-372	162	20	f	f	NOUN
futech-372	162	21	r	r	NOUN
futech-372	162	22	−	−	NOUN
futech-372	163	1	=	=	SYM
futech-372	163	2	−	−	PROPN
futech-372	163	3	(	(	PUNCT
futech-372	163	4	2	2	NUM
futech-372	163	5	)	)	PUNCT
futech-372	163	6	to	to	PART
futech-372	163	7	test	test	VERB
futech-372	163	8	the	the	DET
futech-372	163	9	mediating	mediate	VERB
futech-372	163	10	effect	effect	NOUN
futech-372	163	11	of	of	ADP
futech-372	163	12	organizational	organizational	ADJ
futech-372	163	13	innovation	innovation	NOUN
futech-372	163	14	climate	climate	NOUN
futech-372	163	15	,	,	PUNCT
futech-372	163	16	the	the	DET
futech-372	163	17	bootstrapping	bootstrappe	VERB
futech-372	163	18	procedure	procedure	NOUN
futech-372	163	19	with	with	ADP
futech-372	163	20	5,000	5,000	NUM
futech-372	163	21	resamples	resample	NOUN
futech-372	163	22	was	be	AUX
futech-372	163	23	employed	employ	VERB
futech-372	163	24	to	to	PART
futech-372	163	25	estimate	estimate	VERB
futech-372	163	26	the	the	DET
futech-372	163	27	significance	significance	NOUN
futech-372	163	28	of	of	ADP
futech-372	163	29	indirect	indirect	ADJ
futech-372	163	30	effects	effect	NOUN
futech-372	163	31	.	.	PUNCT
futech-372	164	1	the	the	DET
futech-372	164	2	specific	specific	ADJ
futech-372	164	3	indirect	indirect	ADJ
futech-372	164	4	effect	effect	NOUN
futech-372	164	5	was	be	AUX
futech-372	164	6	calculated	calculate	VERB
futech-372	164	7	as	as	ADP
futech-372	164	8	the	the	DET
futech-372	164	9	product	product	NOUN
futech-372	164	10	of	of	ADP
futech-372	164	11	the	the	DET
futech-372	164	12	path	path	NOUN
futech-372	164	13	coefficients	coefficient	NOUN
futech-372	164	14	:	:	PUNCT
futech-372	164	15	indirect	indirect	VERB
futech-372	164	16	a	a	DET
futech-372	164	17	b	b	PROPN
futech-372	164	18			PROPN
futech-372	164	19	=	=	PROPN
futech-372	164	20			NOUN
futech-372	164	21	(	(	PUNCT
futech-372	164	22	3	3	NUM
futech-372	164	23	)	)	PUNCT
futech-372	164	24	where	where	SCONJ
futech-372	164	25	𝛽𝑎	𝛽𝑎	PROPN
futech-372	164	26	represents	represent	VERB
futech-372	164	27	the	the	DET
futech-372	164	28	path	path	NOUN
futech-372	164	29	from	from	ADP
futech-372	164	30	digital	digital	ADJ
futech-372	164	31	marketing	marketing	NOUN
futech-372	164	32	strategies	strategy	NOUN
futech-372	164	33	to	to	ADP
futech-372	164	34	organizational	organizational	ADJ
futech-372	164	35	innovation	innovation	NOUN
futech-372	164	36	climate	climate	NOUN
futech-372	164	37	,	,	PUNCT
futech-372	164	38	and	and	CCONJ
futech-372	164	39	𝛽𝑏	𝛽𝑏	PROPN
futech-372	164	40	represents	represent	VERB
futech-372	164	41	the	the	DET
futech-372	164	42	path	path	NOUN
futech-372	164	43	from	from	ADP
futech-372	164	44	organizational	organizational	ADJ
futech-372	164	45	innovation	innovation	NOUN
futech-372	164	46	climate	climate	NOUN
futech-372	164	47	to	to	ADP
futech-372	164	48	product	product	NOUN
futech-372	164	49	innovation	innovation	NOUN
futech-372	164	50	performance	performance	NOUN
futech-372	164	51	.	.	PUNCT
futech-372	165	1	the	the	DET
futech-372	165	2	mediation	mediation	NOUN
futech-372	165	3	analysis	analysis	NOUN
futech-372	165	4	followed	follow	VERB
futech-372	165	5	the	the	DET
futech-372	165	6	approach	approach	NOUN
futech-372	165	7	recommended	recommend	VERB
futech-372	165	8	in	in	ADP
futech-372	165	9	current	current	ADJ
futech-372	165	10	methodological	methodological	ADJ
futech-372	165	11	literature	literature	NOUN
futech-372	165	12	,	,	PUNCT
futech-372	165	13	which	which	PRON
futech-372	165	14	focuses	focus	VERB
futech-372	165	15	on	on	ADP
futech-372	165	16	the	the	DET
futech-372	165	17	significance	significance	NOUN
futech-372	165	18	of	of	ADP
futech-372	165	19	indirect	indirect	ADJ
futech-372	165	20	effects	effect	NOUN
futech-372	165	21	rather	rather	ADV
futech-372	165	22	than	than	ADP
futech-372	165	23	the	the	DET
futech-372	165	24	traditional	traditional	ADJ
futech-372	165	25	step	step	NOUN
futech-372	165	26	approach	approach	NOUN
futech-372	165	27	.	.	PUNCT
futech-372	166	1	this	this	DET
futech-372	166	2	method	method	NOUN
futech-372	166	3	provides	provide	VERB
futech-372	166	4	a	a	DET
futech-372	166	5	more	more	ADV
futech-372	166	6	robust	robust	ADJ
futech-372	166	7	assessment	assessment	NOUN
futech-372	166	8	of	of	ADP
futech-372	166	9	mediation	mediation	NOUN
futech-372	166	10	effects	effect	NOUN
futech-372	166	11	,	,	PUNCT
futech-372	166	12	particularly	particularly	ADV
futech-372	166	13	in	in	ADP
futech-372	166	14	complex	complex	ADJ
futech-372	166	15	models	model	NOUN
futech-372	166	16	with	with	ADP
futech-372	166	17	multiple	multiple	ADJ
futech-372	166	18	mediating	mediate	VERB
futech-372	166	19	pathways	pathway	NOUN
futech-372	166	20	.	.	PUNCT
futech-372	167	1	4	4	X
futech-372	167	2	.	.	X
futech-372	167	3	research	research	NOUN
futech-372	167	4	results	result	VERB
futech-372	167	5	4.1	4.1	NUM
futech-372	167	6	respondent	respondent	NOUN
futech-372	167	7	demographics	demographic	NOUN
futech-372	167	8	the	the	DET
futech-372	167	9	study	study	NOUN
futech-372	167	10	achieved	achieve	VERB
futech-372	167	11	a	a	DET
futech-372	167	12	response	response	NOUN
futech-372	167	13	rate	rate	NOUN
futech-372	167	14	of	of	ADP
futech-372	167	15	80.5	80.5	NUM
futech-372	167	16	%	%	NOUN
futech-372	167	17	,	,	PUNCT
futech-372	167	18	with	with	ADP
futech-372	167	19	169	169	NUM
futech-372	167	20	valid	valid	ADJ
futech-372	167	21	responses	response	NOUN
futech-372	167	22	retained	retain	VERB
futech-372	167	23	from	from	ADP
futech-372	167	24	the	the	DET
futech-372	167	25	initial	initial	ADJ
futech-372	167	26	210	210	NUM
futech-372	167	27	distributed	distribute	VERB
futech-372	167	28	questionnaires	questionnaire	NOUN
futech-372	167	29	.	.	PUNCT
futech-372	168	1	the	the	DET
futech-372	168	2	demographic	demographic	ADJ
futech-372	168	3	profile	profile	NOUN
futech-372	168	4	of	of	ADP
futech-372	168	5	respondents	respondent	NOUN
futech-372	168	6	,	,	PUNCT
futech-372	168	7	as	as	SCONJ
futech-372	168	8	presented	present	VERB
futech-372	168	9	in	in	ADP
futech-372	168	10	table	table	NOUN
futech-372	168	11	2	2	NUM
futech-372	168	12	,	,	PUNCT
futech-372	168	13	reveals	reveal	VERB
futech-372	168	14	a	a	DET
futech-372	168	15	diverse	diverse	ADJ
futech-372	168	16	sample	sample	NOUN
futech-372	168	17	representing	represent	VERB
futech-372	168	18	various	various	ADJ
futech-372	168	19	roles	role	NOUN
futech-372	168	20	and	and	CCONJ
futech-372	168	21	institutions	institution	NOUN
futech-372	168	22	within	within	ADP
futech-372	168	23	malaysia	malaysia	PROPN
futech-372	168	24	's	's	PART
futech-372	168	25	educational	educational	ADJ
futech-372	168	26	sector	sector	NOUN
futech-372	168	27	.	.	PUNCT
futech-372	169	1	the	the	DET
futech-372	169	2	gender	gender	NOUN
futech-372	169	3	distribution	distribution	NOUN
futech-372	169	4	was	be	AUX
futech-372	169	5	relatively	relatively	ADV
futech-372	169	6	balanced	balanced	ADJ
futech-372	169	7	,	,	PUNCT
futech-372	169	8	with	with	ADP
futech-372	169	9	53.8	53.8	NUM
futech-372	169	10	%	%	NOUN
futech-372	169	11	male	male	NOUN
futech-372	169	12	and	and	CCONJ
futech-372	169	13	46.2	46.2	NUM
futech-372	169	14	%	%	NOUN
futech-372	169	15	female	female	ADJ
futech-372	169	16	participants	participant	NOUN
futech-372	169	17	.	.	PUNCT
futech-372	170	1	the	the	DET
futech-372	170	2	majority	majority	NOUN
futech-372	170	3	of	of	ADP
futech-372	170	4	respondents	respondent	NOUN
futech-372	170	5	(	(	PUNCT
futech-372	170	6	42.6	42.6	NUM
futech-372	170	7	%	%	NOUN
futech-372	170	8	)	)	PUNCT
futech-372	170	9	fell	fall	VERB
futech-372	170	10	within	within	ADP
futech-372	170	11	the	the	DET
futech-372	170	12	36	36	NUM
futech-372	170	13	-	-	SYM
futech-372	170	14	45	45	NUM
futech-372	170	15	age	age	NOUN
futech-372	170	16	group	group	NOUN
futech-372	170	17	,	,	PUNCT
futech-372	170	18	followed	follow	VERB
futech-372	170	19	by	by	ADP
futech-372	170	20	the	the	DET
futech-372	170	21	26	26	NUM
futech-372	170	22	-	-	SYM
futech-372	170	23	35	35	NUM
futech-372	170	24	age	age	NOUN
futech-372	170	25	range	range	NOUN
futech-372	170	26	(	(	PUNCT
futech-372	170	27	28.4	28.4	NUM
futech-372	170	28	%	%	NOUN
futech-372	170	29	)	)	PUNCT
futech-372	170	30	.	.	PUNCT
futech-372	171	1	in	in	ADP
futech-372	171	2	terms	term	NOUN
futech-372	171	3	of	of	ADP
futech-372	171	4	institutional	institutional	ADJ
futech-372	171	5	representation	representation	NOUN
futech-372	171	6	,	,	PUNCT
futech-372	171	7	private	private	ADJ
futech-372	171	8	educational	educational	ADJ
futech-372	171	9	institutions	institution	NOUN
futech-372	171	10	constituted	constitute	VERB
futech-372	171	11	the	the	DET
futech-372	171	12	largest	large	ADJ
futech-372	171	13	segment	segment	NOUN
futech-372	171	14	(	(	PUNCT
futech-372	171	15	57.4	57.4	NUM
futech-372	171	16	%	%	NOUN
futech-372	171	17	)	)	PUNCT
futech-372	171	18	,	,	PUNCT
futech-372	171	19	with	with	ADP
futech-372	171	20	public	public	ADJ
futech-372	171	21	institutions	institution	NOUN
futech-372	171	22	accounting	account	VERB
futech-372	171	23	for	for	ADP
futech-372	171	24	42.6	42.6	NUM
futech-372	171	25	%	%	NOUN
futech-372	171	26	of	of	ADP
futech-372	171	27	the	the	DET
futech-372	171	28	sample	sample	NOUN
futech-372	171	29	.	.	PUNCT
futech-372	172	1	regarding	regard	VERB
futech-372	172	2	job	job	NOUN
futech-372	172	3	positions	position	NOUN
futech-372	172	4	,	,	PUNCT
futech-372	172	5	35.5	35.5	NUM
futech-372	172	6	%	%	NOUN
futech-372	172	7	of	of	ADP
futech-372	172	8	respondents	respondent	NOUN
futech-372	172	9	held	hold	VERB
futech-372	172	10	administrative	administrative	ADJ
futech-372	172	11	roles	role	NOUN
futech-372	172	12	,	,	PUNCT
futech-372	172	13	while	while	SCONJ
futech-372	172	14	26.6	26.6	NUM
futech-372	172	15	%	%	NOUN
futech-372	172	16	were	be	AUX
futech-372	172	17	marketing	marketing	NOUN
futech-372	172	18	personnel	personnel	NOUN
futech-372	172	19	,	,	PUNCT
futech-372	172	20	22.5	22.5	NUM
futech-372	172	21	%	%	NOUN
futech-372	172	22	were	be	AUX
futech-372	172	23	academic	academic	ADJ
futech-372	172	24	leaders	leader	NOUN
futech-372	172	25	,	,	PUNCT
futech-372	172	26	and	and	CCONJ
futech-372	172	27	15.4	15.4	NUM
futech-372	172	28	%	%	NOUN
futech-372	172	29	were	be	AUX
futech-372	172	30	innovation	innovation	NOUN
futech-372	172	31	team	team	NOUN
futech-372	172	32	members	member	NOUN
futech-372	172	33	.	.	PUNCT
futech-372	173	1	the	the	DET
futech-372	173	2	distribution	distribution	NOUN
futech-372	173	3	of	of	ADP
futech-372	173	4	work	work	NOUN
futech-372	173	5	experience	experience	NOUN
futech-372	173	6	demonstrated	demonstrate	VERB
futech-372	173	7	that	that	SCONJ
futech-372	173	8	38.5	38.5	NUM
futech-372	173	9	%	%	NOUN
futech-372	173	10	of	of	ADP
futech-372	173	11	respondents	respondent	NOUN
futech-372	173	12	had	have	VERB
futech-372	173	13	6	6	NUM
futech-372	173	14	-	-	SYM
futech-372	173	15	10	10	NUM
futech-372	173	16	years	year	NOUN
futech-372	173	17	of	of	ADP
futech-372	173	18	experience	experience	NOUN
futech-372	173	19	,	,	PUNCT
futech-372	173	20	27.8	27.8	NUM
futech-372	173	21	%	%	NOUN
futech-372	173	22	had	have	VERB
futech-372	173	23	11	11	NUM
futech-372	173	24	-	-	SYM
futech-372	173	25	15	15	NUM
futech-372	173	26	years	year	NOUN
futech-372	173	27	,	,	PUNCT
futech-372	173	28	and	and	CCONJ
futech-372	173	29	19.5	19.5	NUM
futech-372	173	30	%	%	NOUN
futech-372	173	31	had	have	VERB
futech-372	173	32	more	more	ADJ
futech-372	173	33	than	than	ADP
futech-372	173	34	15	15	NUM
futech-372	173	35	years	year	NOUN
futech-372	173	36	,	,	PUNCT
futech-372	173	37	ensuring	ensure	VERB
futech-372	173	38	that	that	SCONJ
futech-372	173	39	the	the	DET
futech-372	173	40	sample	sample	NOUN
futech-372	173	41	included	include	VERB
futech-372	173	42	professionals	professional	NOUN
futech-372	173	43	with	with	ADP
futech-372	173	44	substantial	substantial	ADJ
futech-372	173	45	knowledge	knowledge	NOUN
futech-372	173	46	of	of	ADP
futech-372	173	47	institutional	institutional	ADJ
futech-372	173	48	practices	practice	NOUN
futech-372	173	49	.	.	PUNCT
futech-372	174	1	table	table	NOUN
futech-372	174	2	2	2	NUM
futech-372	174	3	.	.	PUNCT
futech-372	174	4	demographic	demographic	ADJ
futech-372	174	5	profile	profile	NOUN
futech-372	174	6	of	of	ADP
futech-372	174	7	respondents	respondent	NOUN
futech-372	174	8	characteristic	characteristic	ADJ
futech-372	174	9	category	category	NOUN
futech-372	174	10	frequency	frequency	NOUN
futech-372	174	11	percentage	percentage	NOUN
futech-372	174	12	(	(	PUNCT
futech-372	174	13	%	%	NOUN
futech-372	174	14	)	)	PUNCT
futech-372	174	15	gender	gender	NOUN
futech-372	174	16	male	male	NOUN
futech-372	174	17	91	91	NUM
futech-372	174	18	53.8	53.8	NUM
futech-372	174	19	female	female	NOUN
futech-372	174	20	78	78	NUM
futech-372	174	21	46.2	46.2	NUM
futech-372	174	22	age	age	NOUN
futech-372	174	23	18	18	NUM
futech-372	174	24	-	-	SYM
futech-372	174	25	25	25	NUM
futech-372	174	26	15	15	NUM
futech-372	174	27	8.9	8.9	NUM
futech-372	174	28	26	26	NUM
futech-372	174	29	-	-	SYM
futech-372	174	30	35	35	NUM
futech-372	174	31	48	48	NUM
futech-372	174	32	28.4	28.4	NUM
futech-372	174	33	36	36	NUM
futech-372	174	34	-	-	SYM
futech-372	174	35	45	45	NUM
futech-372	174	36	72	72	NUM
futech-372	174	37	42.6	42.6	NUM
futech-372	174	38	46	46	NUM
futech-372	174	39	-	-	SYM
futech-372	174	40	55	55	NUM
futech-372	174	41	27	27	NUM
futech-372	174	42	16.0	16.0	NUM
futech-372	174	43	above	above	ADP
futech-372	174	44	55	55	NUM
futech-372	174	45	7	7	NUM
futech-372	174	46	4.1	4.1	NUM
futech-372	174	47	type	type	NOUN
futech-372	174	48	of	of	ADP
futech-372	174	49	institution	institution	NOUN
futech-372	174	50	public	public	ADJ
futech-372	174	51	educational	educational	ADJ
futech-372	174	52	institution	institution	NOUN
futech-372	174	53	72	72	NUM
futech-372	174	54	42.6	42.6	NUM
futech-372	174	55	private	private	ADJ
futech-372	174	56	educational	educational	ADJ
futech-372	174	57	institution	institution	NOUN
futech-372	174	58	97	97	NUM
futech-372	174	59	57.4	57.4	NUM
futech-372	174	60	job	job	NOUN
futech-372	174	61	position	position	NOUN
futech-372	174	62	administrative	administrative	ADJ
futech-372	174	63	staff	staff	NOUN
futech-372	174	64	60	60	NUM
futech-372	174	65	35.5	35.5	NUM
futech-372	174	66	marketing	marketing	NOUN
futech-372	174	67	personnel	personnel	NOUN
futech-372	174	68	45	45	NUM
futech-372	174	69	26.6	26.6	NUM
futech-372	174	70	academic	academic	ADJ
futech-372	174	71	leader	leader	NOUN
futech-372	174	72	38	38	NUM
futech-372	174	73	22.5	22.5	NUM
futech-372	174	74	innovation	innovation	NOUN
futech-372	174	75	team	team	NOUN
futech-372	174	76	member	member	NOUN
futech-372	174	77	26	26	NUM
futech-372	174	78	15.4	15.4	NUM
futech-372	174	79	years	year	NOUN
futech-372	174	80	of	of	ADP
futech-372	174	81	experience	experience	NOUN
futech-372	174	82	in	in	ADP
futech-372	174	83	institution	institution	NOUN
futech-372	174	84	less	less	ADJ
futech-372	174	85	than	than	ADP
futech-372	174	86	3	3	NUM
futech-372	174	87	years	year	NOUN
futech-372	174	88	24	24	NUM
futech-372	174	89	14.2	14.2	NUM
futech-372	174	90	3	3	NUM
futech-372	174	91	-	-	SYM
futech-372	174	92	5	5	NUM
futech-372	174	93	years	year	NOUN
futech-372	174	94	33	33	NUM
futech-372	174	95	19.5	19.5	NUM
futech-372	174	96	6	6	NUM
futech-372	174	97	-	-	SYM
futech-372	174	98	10	10	NUM
futech-372	174	99	years	year	NOUN
futech-372	174	100	65	65	NUM
futech-372	174	101	38.5	38.5	NUM
futech-372	174	102	11	11	NUM
futech-372	174	103	-	-	SYM
futech-372	174	104	15	15	NUM
futech-372	174	105	years	year	NOUN
futech-372	174	106	47	47	NUM
futech-372	174	107	27.8	27.8	NUM
futech-372	174	108	4.2	4.2	NUM
futech-372	174	109	measurement	measurement	NOUN
futech-372	174	110	model	model	NOUN
futech-372	174	111	assessment	assessment	NOUN
futech-372	174	112	prior	prior	ADV
futech-372	174	113	to	to	ADP
futech-372	174	114	assessing	assess	VERB
futech-372	174	115	the	the	DET
futech-372	174	116	measurement	measurement	NOUN
futech-372	174	117	model	model	NOUN
futech-372	174	118	,	,	PUNCT
futech-372	174	119	common	common	ADJ
futech-372	174	120	method	method	NOUN
futech-372	174	121	bias	bias	NOUN
futech-372	174	122	was	be	AUX
futech-372	174	123	evaluated	evaluate	VERB
futech-372	174	124	using	use	VERB
futech-372	174	125	harman	harman	PROPN
futech-372	174	126	's	's	PART
futech-372	174	127	single	single	ADJ
futech-372	174	128	-	-	PUNCT
futech-372	174	129	factor	factor	NOUN
futech-372	174	130	test	test	NOUN
futech-372	174	131	.	.	PUNCT
futech-372	175	1	the	the	DET
futech-372	175	2	results	result	NOUN
futech-372	175	3	indicated	indicate	VERB
futech-372	175	4	that	that	SCONJ
futech-372	175	5	no	no	DET
futech-372	175	6	single	single	ADJ
futech-372	175	7	factor	factor	NOUN
futech-372	175	8	accounted	account	VERB
futech-372	175	9	for	for	ADP
futech-372	175	10	the	the	DET
futech-372	175	11	majority	majority	NOUN
futech-372	175	12	of	of	ADP
futech-372	175	13	variance	variance	NOUN
futech-372	175	14	(	(	PUNCT
futech-372	175	15	the	the	DET
futech-372	175	16	largest	large	ADJ
futech-372	175	17	factor	factor	NOUN
futech-372	175	18	explained	explain	VERB
futech-372	175	19	34.2	34.2	NUM
futech-372	175	20	%	%	NOUN
futech-372	175	21	of	of	ADP
futech-372	175	22	the	the	DET
futech-372	175	23	total	total	ADJ
futech-372	175	24	variance	variance	NOUN
futech-372	175	25	)	)	PUNCT
futech-372	175	26	,	,	PUNCT
futech-372	175	27	suggesting	suggest	VERB
futech-372	175	28	that	that	SCONJ
futech-372	175	29	common	common	ADJ
futech-372	175	30	method	method	NOUN
futech-372	175	31	bias	bias	NOUN
futech-372	175	32	was	be	AUX
futech-372	175	33	not	not	PART
futech-372	175	34	a	a	DET
futech-372	175	35	significant	significant	ADJ
futech-372	175	36	concern	concern	NOUN
futech-372	175	37	in	in	ADP
futech-372	175	38	this	this	DET
futech-372	175	39	study	study	NOUN
futech-372	175	40	.	.	PUNCT
futech-372	176	1	the	the	DET
futech-372	176	2	reliability	reliability	NOUN
futech-372	176	3	and	and	CCONJ
futech-372	176	4	validity	validity	NOUN
futech-372	176	5	of	of	ADP
futech-372	176	6	the	the	DET
futech-372	176	7	measurement	measurement	NOUN
futech-372	176	8	model	model	NOUN
futech-372	176	9	were	be	AUX
futech-372	176	10	thoroughly	thoroughly	ADV
futech-372	176	11	assessed	assess	VERB
futech-372	176	12	to	to	PART
futech-372	176	13	ensure	ensure	VERB
futech-372	176	14	the	the	DET
futech-372	176	15	robustness	robustness	NOUN
futech-372	176	16	of	of	ADP
futech-372	176	17	the	the	DET
futech-372	176	18	research	research	NOUN
futech-372	176	19	instrument	instrument	NOUN
futech-372	176	20	.	.	PUNCT
futech-372	177	1	as	as	SCONJ
futech-372	177	2	shown	show	VERB
futech-372	177	3	in	in	ADP
futech-372	177	4	table	table	NOUN
futech-372	177	5	3	3	NUM
futech-372	177	6	,	,	PUNCT
futech-372	177	7	all	all	DET
futech-372	177	8	constructs	construct	NOUN
futech-372	177	9	demonstrated	demonstrate	VERB
futech-372	177	10	satisfactory	satisfactory	ADJ
futech-372	177	11	reliability	reliability	NOUN
futech-372	177	12	,	,	PUNCT
futech-372	177	13	with	with	ADP
futech-372	177	14	cronbach	cronbach	PROPN
futech-372	177	15	's	's	PART
futech-372	177	16	alpha	alpha	NOUN
futech-372	177	17	,	,	PUNCT
futech-372	177	18	composite	composite	ADJ
futech-372	177	19	reliability	reliability	NOUN
futech-372	177	20	(	(	PUNCT
futech-372	177	21	cr	cr	NOUN
futech-372	177	22	)	)	PUNCT
futech-372	177	23	,	,	PUNCT
futech-372	177	24	and	and	CCONJ
futech-372	177	25	rho_a	rho_a	NOUN
futech-372	177	26	values	value	NOUN
futech-372	177	27	exceeding	exceed	VERB
futech-372	177	28	the	the	DET
futech-372	177	29	recommended	recommend	VERB
futech-372	177	30	threshold	threshold	NOUN
futech-372	177	31	of	of	ADP
futech-372	177	32	0.70	0.70	NUM
futech-372	177	33	.	.	PUNCT
futech-372	178	1	social	social	ADJ
futech-372	178	2	media	medium	NOUN
futech-372	178	3	marketing	marketing	NOUN
futech-372	178	4	(	(	PUNCT
futech-372	178	5	smm	smm	PROPN
futech-372	178	6	)	)	PUNCT
futech-372	178	7	exhibited	exhibit	VERB
futech-372	178	8	the	the	DET
futech-372	178	9	highest	high	ADJ
futech-372	178	10	internal	internal	ADJ
futech-372	178	11	consistency	consistency	NOUN
futech-372	178	12	(	(	PUNCT
futech-372	178	13	α	α	NOUN
futech-372	178	14	=	=	SYM
futech-372	178	15	0.894	0.894	NUM
futech-372	178	16	,	,	PUNCT
futech-372	178	17	cr	cr	X
futech-372	178	18	=	=	NOUN
futech-372	178	19	0.921	0.921	NUM
futech-372	178	20	)	)	PUNCT
futech-372	178	21	,	,	PUNCT
futech-372	178	22	while	while	SCONJ
futech-372	178	23	ai	ai	VERB
futech-372	178	24	marketing	marketing	NOUN
futech-372	178	25	(	(	PUNCT
futech-372	178	26	aim	aim	NOUN
futech-372	178	27	)	)	PUNCT
futech-372	178	28	showed	show	VERB
futech-372	178	29	the	the	DET
futech-372	178	30	lowest	low	ADJ
futech-372	178	31	,	,	PUNCT
futech-372	178	32	though	though	SCONJ
futech-372	178	33	still	still	ADV
futech-372	178	34	acceptable	acceptable	ADJ
futech-372	178	35	,	,	PUNCT
futech-372	178	36	reliability	reliability	NOUN
futech-372	178	37	values	value	NOUN
futech-372	178	38	(	(	PUNCT
futech-372	178	39	α	α	NOUN
futech-372	178	40	=	=	NOUN
futech-372	178	41	0.783	0.783	NUM
futech-372	178	42	,	,	PUNCT
futech-372	178	43	cr	cr	X
futech-372	178	44	=	=	NOUN
futech-372	178	45	0.851	0.851	NUM
futech-372	178	46	)	)	PUNCT
futech-372	178	47	.	.	PUNCT
futech-372	179	1	x.	x.	PROPN
futech-372	179	2	liang	liang	PROPN
futech-372	179	3	et	et	PROPN
futech-372	179	4	al	al	PROPN
futech-372	179	5	.	.	PROPN
futech-372	179	6	/future	/future	PUNCT
futech-372	179	7	technology	technology	PROPN
futech-372	179	8	august	august	PROPN
futech-372	179	9	2025|	2025|	NUM
futech-372	179	10	volume	volume	NOUN
futech-372	179	11	04	04	NUM
futech-372	180	1	|	|	NOUN
futech-372	180	2	issue	issue	NOUN
futech-372	180	3	03	03	NUM
futech-372	181	1	|	|	ADV
futech-372	181	2	pages	page	VERB
futech-372	181	3	138	138	NUM
futech-372	181	4	-	-	SYM
futech-372	181	5	147	147	NUM
futech-372	181	6	143	143	NUM
futech-372	181	7	table	table	NOUN
futech-372	181	8	3	3	NUM
futech-372	181	9	.	.	PUNCT
futech-372	182	1	reliability	reliability	NOUN
futech-372	182	2	and	and	CCONJ
futech-372	182	3	validity	validity	NOUN
futech-372	182	4	assessment	assessment	NOUN
futech-372	182	5	construct	construct	VERB
futech-372	182	6	number	number	NOUN
futech-372	182	7	of	of	ADP
futech-372	182	8	items	item	NOUN
futech-372	182	9	cronbach	cronbach	VERB
futech-372	182	10	's	's	PART
futech-372	182	11	alpha	alpha	NOUN
futech-372	182	12	rho_a	rho_a	NOUN
futech-372	182	13	composite	composite	ADJ
futech-372	182	14	reliability	reliability	NOUN
futech-372	182	15	ave	ave	NOUN
futech-372	182	16	smm	smm	VERB
futech-372	182	17	4	4	NUM
futech-372	182	18	0.894	0.894	NUM
futech-372	182	19	0.898	0.898	NUM
futech-372	182	20	0.921	0.921	NUM
futech-372	182	21	0.745	0.745	NUM
futech-372	182	22	vm	vm	NOUN
futech-372	182	23	4	4	NUM
futech-372	182	24	0.876	0.876	NUM
futech-372	182	25	0.879	0.879	NUM
futech-372	182	26	0.915	0.915	NUM
futech-372	182	27	0.730	0.730	NUM
futech-372	182	28	aim	aim	VERB
futech-372	182	29	5	5	NUM
futech-372	182	30	0.783	0.783	NUM
futech-372	182	31	0.792	0.792	NUM
futech-372	182	32	0.851	0.851	NUM
futech-372	182	33	0.587	0.587	NUM
futech-372	182	34	oic	oic	PROPN
futech-372	182	35	6	6	NUM
futech-372	182	36	0.862	0.862	NUM
futech-372	182	37	0.867	0.867	NUM
futech-372	182	38	0.897	0.897	NUM
futech-372	182	39	0.594	0.594	NUM
futech-372	182	40	pip	pip	NOUN
futech-372	182	41	5	5	NUM
futech-372	182	42	0.854	0.854	NUM
futech-372	182	43	0.859	0.859	NUM
futech-372	182	44	0.896	0.896	NUM
futech-372	182	45	0.634	0.634	NUM
futech-372	182	46	note	note	NOUN
futech-372	182	47	:	:	PUNCT
futech-372	182	48	smm	smm	NOUN
futech-372	182	49	=	=	PUNCT
futech-372	182	50	social	social	ADJ
futech-372	182	51	media	medium	NOUN
futech-372	182	52	marketing	marketing	NOUN
futech-372	182	53	;	;	PUNCT
futech-372	182	54	vm	vm	NOUN
futech-372	182	55	=	=	NOUN
futech-372	182	56	video	video	NOUN
futech-372	182	57	marketing	marketing	NOUN
futech-372	182	58	;	;	PUNCT
futech-372	182	59	aim	aim	NOUN
futech-372	182	60	=	=	SYM
futech-372	182	61	ai	ai	AUX
futech-372	182	62	marketing	marketing	NOUN
futech-372	182	63	;	;	PUNCT
futech-372	182	64	oic	oic	PROPN
futech-372	182	65	=	=	SYM
futech-372	182	66	organizational	organizational	ADJ
futech-372	182	67	innovation	innovation	NOUN
futech-372	182	68	climate	climate	NOUN
futech-372	182	69	;	;	PUNCT
futech-372	182	70	pip	pip	NOUN
futech-372	182	71	=	=	PROPN
futech-372	182	72	product	product	NOUN
futech-372	182	73	innovation	innovation	NOUN
futech-372	182	74	performance	performance	NOUN
futech-372	182	75	;	;	PUNCT
futech-372	182	76	ave	ave	NOUN
futech-372	182	77	=	=	SYM
futech-372	182	78	average	average	ADJ
futech-372	182	79	variance	variance	NOUN
futech-372	182	80	extracted	extract	VERB
futech-372	182	81	.	.	PUNCT
futech-372	183	1	convergent	convergent	NOUN
futech-372	183	2	validity	validity	NOUN
futech-372	183	3	was	be	AUX
futech-372	183	4	confirmed	confirm	VERB
futech-372	183	5	by	by	ADP
futech-372	183	6	examining	examine	VERB
futech-372	183	7	the	the	DET
futech-372	183	8	average	average	ADJ
futech-372	183	9	variance	variance	NOUN
futech-372	183	10	extracted	extract	VERB
futech-372	183	11	(	(	PUNCT
futech-372	183	12	ave	ave	NOUN
futech-372	183	13	)	)	PUNCT
futech-372	183	14	values	value	NOUN
futech-372	183	15	,	,	PUNCT
futech-372	183	16	all	all	PRON
futech-372	183	17	of	of	ADP
futech-372	183	18	which	which	PRON
futech-372	183	19	exceeded	exceed	VERB
futech-372	183	20	the	the	DET
futech-372	183	21	0.50	0.50	NUM
futech-372	183	22	threshold	threshold	NOUN
futech-372	183	23	,	,	PUNCT
futech-372	183	24	indicating	indicate	VERB
futech-372	183	25	that	that	SCONJ
futech-372	183	26	more	more	ADJ
futech-372	183	27	than	than	ADP
futech-372	183	28	half	half	NOUN
futech-372	183	29	of	of	ADP
futech-372	183	30	the	the	DET
futech-372	183	31	variance	variance	NOUN
futech-372	183	32	in	in	ADP
futech-372	183	33	each	each	DET
futech-372	183	34	construct	construct	NOUN
futech-372	183	35	was	be	AUX
futech-372	183	36	explained	explain	VERB
futech-372	183	37	by	by	ADP
futech-372	183	38	its	its	PRON
futech-372	183	39	indicators	indicator	NOUN
futech-372	183	40	.	.	PUNCT
futech-372	184	1	the	the	DET
futech-372	184	2	highest	high	ADJ
futech-372	184	3	ave	ave	NOUN
futech-372	184	4	value	value	NOUN
futech-372	184	5	was	be	AUX
futech-372	184	6	observed	observe	VERB
futech-372	184	7	for	for	ADP
futech-372	184	8	social	social	ADJ
futech-372	184	9	media	medium	NOUN
futech-372	184	10	marketing	marketing	NOUN
futech-372	184	11	(	(	PUNCT
futech-372	184	12	0.745	0.745	NUM
futech-372	184	13	)	)	PUNCT
futech-372	184	14	,	,	PUNCT
futech-372	184	15	suggesting	suggest	VERB
futech-372	184	16	strong	strong	ADJ
futech-372	184	17	convergent	convergent	ADJ
futech-372	184	18	validity	validity	NOUN
futech-372	184	19	for	for	ADP
futech-372	184	20	this	this	DET
futech-372	184	21	construct	construct	NOUN
futech-372	184	22	.	.	PUNCT
futech-372	185	1	discriminant	discriminant	ADJ
futech-372	185	2	validity	validity	NOUN
futech-372	185	3	was	be	AUX
futech-372	185	4	assessed	assess	VERB
futech-372	185	5	using	use	VERB
futech-372	185	6	both	both	CCONJ
futech-372	185	7	the	the	DET
futech-372	185	8	fornell	fornell	ADJ
futech-372	185	9	-	-	PUNCT
futech-372	185	10	larcker	larcker	NOUN
futech-372	185	11	criterion	criterion	NOUN
futech-372	185	12	and	and	CCONJ
futech-372	185	13	the	the	DET
futech-372	185	14	heterotrait	heterotrait	NOUN
futech-372	185	15	-	-	PUNCT
futech-372	185	16	monotrait	monotrait	NOUN
futech-372	185	17	(	(	PUNCT
futech-372	185	18	htmt	htmt	PROPN
futech-372	185	19	)	)	PUNCT
futech-372	185	20	ratio	ratio	NOUN
futech-372	185	21	.	.	PUNCT
futech-372	186	1	table	table	NOUN
futech-372	186	2	4	4	NUM
futech-372	186	3	presents	present	VERB
futech-372	186	4	the	the	DET
futech-372	186	5	fornell	fornell	ADJ
futech-372	186	6	-	-	PUNCT
futech-372	186	7	larcker	larcker	NOUN
futech-372	186	8	criterion	criterion	NOUN
futech-372	186	9	results	result	NOUN
futech-372	186	10	,	,	PUNCT
futech-372	186	11	where	where	SCONJ
futech-372	186	12	the	the	DET
futech-372	186	13	square	square	ADJ
futech-372	186	14	root	root	NOUN
futech-372	186	15	of	of	ADP
futech-372	186	16	ave	ave	NOUN
futech-372	186	17	for	for	ADP
futech-372	186	18	each	each	DET
futech-372	186	19	construct	construct	NOUN
futech-372	186	20	(	(	PUNCT
futech-372	186	21	shown	show	VERB
futech-372	186	22	in	in	ADP
futech-372	186	23	bold	bold	ADJ
futech-372	186	24	on	on	ADP
futech-372	186	25	the	the	DET
futech-372	186	26	diagonal	diagonal	ADJ
futech-372	186	27	)	)	PUNCT
futech-372	186	28	exceeds	exceed	VERB
futech-372	186	29	its	its	PRON
futech-372	186	30	correlation	correlation	NOUN
futech-372	186	31	with	with	ADP
futech-372	186	32	other	other	ADJ
futech-372	186	33	constructs	construct	NOUN
futech-372	186	34	,	,	PUNCT
futech-372	186	35	confirming	confirm	VERB
futech-372	186	36	discriminant	discriminant	ADJ
futech-372	186	37	validity	validity	NOUN
futech-372	186	38	.	.	PUNCT
futech-372	187	1	additionally	additionally	ADV
futech-372	187	2	,	,	PUNCT
futech-372	187	3	all	all	DET
futech-372	187	4	htmt	htmt	NOUN
futech-372	187	5	ratios	ratio	NOUN
futech-372	187	6	were	be	AUX
futech-372	187	7	below	below	ADP
futech-372	187	8	the	the	DET
futech-372	187	9	conservative	conservative	ADJ
futech-372	187	10	threshold	threshold	NOUN
futech-372	187	11	of	of	ADP
futech-372	187	12	0.85	0.85	NUM
futech-372	187	13	,	,	PUNCT
futech-372	187	14	further	far	ADV
futech-372	187	15	supporting	support	VERB
futech-372	187	16	the	the	DET
futech-372	187	17	discriminant	discriminant	ADJ
futech-372	187	18	validity	validity	NOUN
futech-372	187	19	of	of	ADP
futech-372	187	20	the	the	DET
futech-372	187	21	constructs	construct	NOUN
futech-372	187	22	(	(	PUNCT
futech-372	187	23	table	table	NOUN
futech-372	187	24	5	5	NUM
futech-372	187	25	)	)	PUNCT
futech-372	187	26	.	.	PUNCT
futech-372	188	1	table	table	NOUN
futech-372	188	2	4	4	NUM
futech-372	188	3	.	.	PUNCT
futech-372	188	4	fornell	fornell	NOUN
futech-372	188	5	-	-	PUNCT
futech-372	188	6	larcker	larcker	NOUN
futech-372	188	7	criterion	criterion	NOUN
futech-372	188	8	construct	construct	NOUN
futech-372	188	9	aim	aim	PROPN
futech-372	188	10	oic	oic	PROPN
futech-372	188	11	pip	pip	PROPN
futech-372	188	12	smm	smm	PROPN
futech-372	188	13	vm	vm	PROPN
futech-372	188	14	aim	aim	VERB
futech-372	188	15	0.766	0.766	NUM
futech-372	188	16	oic	oic	PROPN
futech-372	188	17	0.586	0.586	NUM
futech-372	188	18	0.771	0.771	NUM
futech-372	188	19	pip	pip	NOUN
futech-372	188	20	0.517	0.517	NUM
futech-372	188	21	0.683	0.683	NUM
futech-372	188	22	0.796	0.796	NUM
futech-372	188	23	smm	smm	VERB
futech-372	188	24	0.429	0.429	NUM
futech-372	188	25	0.542	0.542	NUM
futech-372	188	26	0.495	0.495	NUM
futech-372	188	27	0.863	0.863	NUM
futech-372	188	28	vm	vm	NOUN
futech-372	188	29	0.468	0.468	NUM
futech-372	188	30	0.578	0.578	NUM
futech-372	188	31	0.538	0.538	NUM
futech-372	188	32	0.617	0.617	NUM
futech-372	188	33	0.854	0.854	NUM
futech-372	188	34	note	note	NOUN
futech-372	188	35	:	:	PUNCT
futech-372	188	36	bold	bold	ADJ
futech-372	188	37	values	value	NOUN
futech-372	188	38	on	on	ADP
futech-372	188	39	the	the	DET
futech-372	188	40	diagonal	diagonal	ADJ
futech-372	188	41	represent	represent	VERB
futech-372	188	42	the	the	DET
futech-372	188	43	square	square	ADJ
futech-372	188	44	root	root	NOUN
futech-372	188	45	of	of	ADP
futech-372	188	46	ave	ave	PROPN
futech-372	188	47	.	.	PUNCT
futech-372	188	48	table	table	PROPN
futech-372	188	49	5	5	NUM
futech-372	188	50	.	.	PUNCT
futech-372	188	51	heterotrait	heterotrait	NOUN
futech-372	188	52	-	-	PUNCT
futech-372	188	53	monotrait	monotrait	PROPN
futech-372	188	54	(	(	PUNCT
futech-372	188	55	htmt	htmt	PROPN
futech-372	188	56	)	)	PUNCT
futech-372	188	57	ratio	ratio	NOUN
futech-372	188	58	construct	construct	NOUN
futech-372	188	59	aim	aim	PROPN
futech-372	188	60	oic	oic	PROPN
futech-372	188	61	pip	pip	PROPN
futech-372	188	62	smm	smm	PROPN
futech-372	188	63	vm	vm	PROPN
futech-372	188	64	aim	aim	VERB
futech-372	188	65	0.766	0.766	NUM
futech-372	188	66	oic	oic	PROPN
futech-372	188	67	0.586	0.586	NUM
futech-372	188	68	0.771	0.771	NUM
futech-372	188	69	pip	pip	NOUN
futech-372	188	70	0.517	0.517	NUM
futech-372	188	71	0.683	0.683	NUM
futech-372	188	72	0.796	0.796	NUM
futech-372	188	73	smm	smm	VERB
futech-372	188	74	0.429	0.429	NUM
futech-372	188	75	0.542	0.542	NUM
futech-372	188	76	0.495	0.495	NUM
futech-372	188	77	0.863	0.863	NUM
futech-372	188	78	vm	vm	NOUN
futech-372	188	79	0.468	0.468	NUM
futech-372	188	80	0.578	0.578	NUM
futech-372	188	81	0.538	0.538	NUM
futech-372	188	82	0.617	0.617	NUM
futech-372	188	83	0.854	0.854	NUM
futech-372	188	84	4.3	4.3	NUM
futech-372	188	85	structural	structural	ADJ
futech-372	188	86	model	model	NOUN
futech-372	188	87	assessment	assessment	NOUN
futech-372	188	88	after	after	ADP
futech-372	188	89	confirming	confirm	VERB
futech-372	188	90	the	the	DET
futech-372	188	91	reliability	reliability	NOUN
futech-372	188	92	and	and	CCONJ
futech-372	188	93	validity	validity	NOUN
futech-372	188	94	of	of	ADP
futech-372	188	95	the	the	DET
futech-372	188	96	measurement	measurement	NOUN
futech-372	188	97	model	model	NOUN
futech-372	188	98	,	,	PUNCT
futech-372	188	99	the	the	DET
futech-372	188	100	structural	structural	ADJ
futech-372	188	101	model	model	NOUN
futech-372	188	102	was	be	AUX
futech-372	188	103	evaluated	evaluate	VERB
futech-372	188	104	to	to	PART
futech-372	188	105	test	test	VERB
futech-372	188	106	the	the	DET
futech-372	188	107	hypothesized	hypothesized	ADJ
futech-372	188	108	relationships	relationship	NOUN
futech-372	188	109	.	.	PUNCT
futech-372	189	1	figure	figure	NOUN
futech-372	189	2	2	2	NUM
futech-372	189	3	illustrates	illustrate	VERB
futech-372	189	4	the	the	DET
futech-372	189	5	path	path	NOUN
futech-372	189	6	coefficients	coefficient	NOUN
futech-372	189	7	and	and	CCONJ
futech-372	189	8	r²	r²	VERB
futech-372	189	9	values	value	NOUN
futech-372	189	10	of	of	ADP
futech-372	189	11	the	the	DET
futech-372	189	12	path	path	NOUN
futech-372	189	13	analysis	analysis	NOUN
futech-372	189	14	model	model	NOUN
futech-372	189	15	.	.	PUNCT
futech-372	190	1	as	as	SCONJ
futech-372	190	2	shown	show	VERB
futech-372	190	3	in	in	ADP
futech-372	190	4	figure	figure	NOUN
futech-372	190	5	2	2	NUM
futech-372	190	6	,	,	PUNCT
futech-372	190	7	the	the	DET
futech-372	190	8	path	path	NOUN
futech-372	190	9	diagram	diagram	NOUN
futech-372	190	10	presents	present	VERB
futech-372	190	11	the	the	DET
futech-372	190	12	relationships	relationship	NOUN
futech-372	190	13	between	between	ADP
futech-372	190	14	the	the	DET
futech-372	190	15	three	three	NUM
futech-372	190	16	dimensions	dimension	NOUN
futech-372	190	17	of	of	ADP
futech-372	190	18	digital	digital	ADJ
futech-372	190	19	marketing	marketing	NOUN
futech-372	190	20	(	(	PUNCT
futech-372	190	21	social	social	ADJ
futech-372	190	22	media	medium	NOUN
futech-372	190	23	marketing	marketing	NOUN
futech-372	190	24	,	,	PUNCT
futech-372	190	25	video	video	NOUN
futech-372	190	26	marketing	marketing	NOUN
futech-372	190	27	,	,	PUNCT
futech-372	190	28	and	and	CCONJ
futech-372	190	29	ai	ai	VERB
futech-372	190	30	marketing	marketing	NOUN
futech-372	190	31	)	)	PUNCT
futech-372	190	32	,	,	PUNCT
futech-372	190	33	the	the	DET
futech-372	190	34	mediating	mediate	VERB
futech-372	190	35	variable	variable	NOUN
futech-372	190	36	(	(	PUNCT
futech-372	190	37	organizational	organizational	ADJ
futech-372	190	38	innovation	innovation	NOUN
futech-372	190	39	climate	climate	NOUN
futech-372	190	40	)	)	PUNCT
futech-372	190	41	,	,	PUNCT
futech-372	190	42	and	and	CCONJ
futech-372	190	43	the	the	DET
futech-372	190	44	dependent	dependent	ADJ
futech-372	190	45	variable	variable	NOUN
futech-372	190	46	(	(	PUNCT
futech-372	190	47	product	product	NOUN
futech-372	190	48	innovation	innovation	NOUN
futech-372	190	49	performance	performance	NOUN
futech-372	190	50	)	)	PUNCT
futech-372	190	51	.	.	PUNCT
futech-372	191	1	the	the	DET
futech-372	191	2	model	model	NOUN
futech-372	191	3	displays	display	VERB
futech-372	191	4	both	both	CCONJ
futech-372	191	5	direct	direct	ADJ
futech-372	191	6	and	and	CCONJ
futech-372	191	7	indirect	indirect	ADJ
futech-372	191	8	pathways	pathway	NOUN
futech-372	191	9	,	,	PUNCT
futech-372	191	10	with	with	ADP
futech-372	191	11	solid	solid	ADJ
futech-372	191	12	lines	line	NOUN
futech-372	191	13	representing	represent	VERB
futech-372	191	14	the	the	DET
futech-372	191	15	indirect	indirect	ADJ
futech-372	191	16	effects	effect	NOUN
futech-372	191	17	through	through	ADP
futech-372	191	18	the	the	DET
futech-372	191	19	mediating	mediate	VERB
futech-372	191	20	variable	variable	NOUN
futech-372	191	21	and	and	CCONJ
futech-372	191	22	dashed	dash	VERB
futech-372	191	23	lines	line	NOUN
futech-372	191	24	indicating	indicate	VERB
futech-372	191	25	direct	direct	ADJ
futech-372	191	26	effects	effect	NOUN
futech-372	191	27	.	.	PUNCT
futech-372	192	1	statistical	statistical	ADJ
futech-372	192	2	significance	significance	NOUN
futech-372	192	3	levels	level	NOUN
futech-372	192	4	are	be	AUX
futech-372	192	5	clearly	clearly	ADV
futech-372	192	6	marked	mark	VERB
futech-372	192	7	alongside	alongside	ADP
futech-372	192	8	each	each	DET
futech-372	192	9	path	path	NOUN
futech-372	192	10	coefficient	coefficient	NOUN
futech-372	192	11	(	(	PUNCT
futech-372	192	12	β	β	NOUN
futech-372	192	13	)	)	PUNCT
futech-372	192	14	.	.	PUNCT
futech-372	193	1	figure	figure	NOUN
futech-372	193	2	2	2	NUM
futech-372	193	3	.	.	NOUN
futech-372	193	4	path	path	NOUN
futech-372	193	5	analysis	analysis	NOUN
futech-372	193	6	of	of	ADP
futech-372	193	7	digital	digital	ADJ
futech-372	193	8	marketing	marketing	NOUN
futech-372	193	9	dimensions	dimension	NOUN
futech-372	193	10	,	,	PUNCT
futech-372	193	11	organizational	organizational	ADJ
futech-372	193	12	innovation	innovation	NOUN
futech-372	193	13	climate	climate	NOUN
futech-372	193	14	,	,	PUNCT
futech-372	193	15	and	and	CCONJ
futech-372	193	16	product	product	NOUN
futech-372	193	17	innovation	innovation	NOUN
futech-372	193	18	performance	performance	NOUN
futech-372	193	19	(	(	PUNCT
futech-372	193	20	note	note	NOUN
futech-372	193	21	:	:	PUNCT
futech-372	193	22	*	*	PUNCT
futech-372	193	23	p	p	X
futech-372	193	24	<	<	X
futech-372	193	25	0.05	0.05	NUM
futech-372	193	26	;	;	PUNCT
futech-372	193	27	*	*	PUNCT
futech-372	193	28	*	*	PUNCT
futech-372	193	29	p	p	X
futech-372	193	30	<	<	X
futech-372	193	31	0.01	0.01	NUM
futech-372	193	32	;	;	PUNCT
futech-372	193	33	*	*	PUNCT
futech-372	193	34	*	*	PUNCT
futech-372	193	35	*	*	PUNCT
futech-372	193	36	p	p	X
futech-372	193	37	<	<	X
futech-372	193	38	0.001	0.001	NUM
futech-372	193	39	;	;	PUNCT
futech-372	193	40	ns	ns	NUM
futech-372	193	41	=	=	NOUN
futech-372	193	42	not	not	PART
futech-372	193	43	significant	significant	ADJ
futech-372	193	44	;	;	PUNCT
futech-372	193	45	solid	solid	ADJ
futech-372	193	46	lines	line	NOUN
futech-372	193	47	represent	represent	VERB
futech-372	193	48	indirect	indirect	ADJ
futech-372	193	49	effects	effect	NOUN
futech-372	193	50	;	;	PUNCT
futech-372	193	51	dashed	dash	VERB
futech-372	193	52	lines	line	NOUN
futech-372	193	53	represent	represent	VERB
futech-372	193	54	direct	direct	ADJ
futech-372	193	55	effects	effect	NOUN
futech-372	193	56	)	)	PUNCT
futech-372	193	57	the	the	DET
futech-372	193	58	model	model	NOUN
futech-372	193	59	exhibited	exhibit	VERB
futech-372	193	60	good	good	ADJ
futech-372	193	61	explanatory	explanatory	ADJ
futech-372	193	62	power	power	NOUN
futech-372	193	63	,	,	PUNCT
futech-372	193	64	with	with	ADP
futech-372	193	65	r²	r²	NOUN
futech-372	193	66	values	value	NOUN
futech-372	193	67	of	of	ADP
futech-372	193	68	0.486	0.486	NUM
futech-372	193	69	for	for	ADP
futech-372	193	70	organizational	organizational	ADJ
futech-372	193	71	innovation	innovation	NOUN
futech-372	193	72	climate	climate	NOUN
futech-372	193	73	(	(	PUNCT
futech-372	193	74	oic	oic	PROPN
futech-372	193	75	)	)	PUNCT
futech-372	193	76	and	and	CCONJ
futech-372	193	77	0.532	0.532	NUM
futech-372	193	78	for	for	ADP
futech-372	193	79	product	product	NOUN
futech-372	193	80	innovation	innovation	NOUN
futech-372	193	81	performance	performance	NOUN
futech-372	193	82	(	(	PUNCT
futech-372	193	83	pip	pip	NOUN
futech-372	193	84	)	)	PUNCT
futech-372	193	85	,	,	PUNCT
futech-372	193	86	indicating	indicate	VERB
futech-372	193	87	that	that	SCONJ
futech-372	193	88	48.6	48.6	NUM
futech-372	193	89	%	%	NOUN
futech-372	193	90	of	of	ADP
futech-372	193	91	the	the	DET
futech-372	193	92	variance	variance	NOUN
futech-372	193	93	in	in	ADP
futech-372	193	94	oic	oic	PROPN
futech-372	193	95	and	and	CCONJ
futech-372	193	96	53.2	53.2	NUM
futech-372	193	97	%	%	NOUN
futech-372	193	98	of	of	ADP
futech-372	193	99	the	the	DET
futech-372	193	100	variance	variance	NOUN
futech-372	193	101	in	in	ADP
futech-372	193	102	pip	pip	NOUN
futech-372	193	103	were	be	AUX
futech-372	193	104	explained	explain	VERB
futech-372	193	105	by	by	ADP
futech-372	193	106	the	the	DET
futech-372	193	107	model	model	NOUN
futech-372	193	108	constructs	construct	VERB
futech-372	193	109	.	.	PUNCT
futech-372	194	1	all	all	DET
futech-372	194	2	hypothesized	hypothesized	ADJ
futech-372	194	3	pathways	pathway	NOUN
futech-372	194	4	were	be	AUX
futech-372	194	5	statistically	statistically	ADV
futech-372	194	6	significant	significant	ADJ
futech-372	194	7	except	except	SCONJ
futech-372	194	8	for	for	ADP
futech-372	194	9	the	the	DET
futech-372	194	10	direct	direct	ADJ
futech-372	194	11	effect	effect	NOUN
futech-372	194	12	of	of	ADP
futech-372	194	13	ai	ai	INTJ
futech-372	194	14	marketing	marketing	NOUN
futech-372	194	15	on	on	ADP
futech-372	194	16	product	product	NOUN
futech-372	194	17	innovation	innovation	NOUN
futech-372	194	18	performance	performance	NOUN
futech-372	194	19	.	.	PUNCT
futech-372	195	1	the	the	DET
futech-372	195	2	path	path	NOUN
futech-372	195	3	coefficient	coefficient	NOUN
futech-372	195	4	analysis	analysis	NOUN
futech-372	195	5	revealed	reveal	VERB
futech-372	195	6	that	that	SCONJ
futech-372	195	7	all	all	DET
futech-372	195	8	three	three	NUM
futech-372	195	9	dimensions	dimension	NOUN
futech-372	195	10	of	of	ADP
futech-372	195	11	digital	digital	ADJ
futech-372	195	12	marketing	marketing	NOUN
futech-372	195	13	strategies	strategy	NOUN
futech-372	195	14	significantly	significantly	ADV
futech-372	195	15	influenced	influence	VERB
futech-372	195	16	organizational	organizational	ADJ
futech-372	195	17	innovation	innovation	NOUN
futech-372	195	18	climate	climate	NOUN
futech-372	195	19	,	,	PUNCT
futech-372	195	20	with	with	ADP
futech-372	195	21	ai	ai	PRON
futech-372	195	22	marketing	marketing	NOUN
futech-372	195	23	showing	show	VERB
futech-372	195	24	the	the	DET
futech-372	195	25	strongest	strong	ADJ
futech-372	195	26	effect	effect	NOUN
futech-372	195	27	(	(	PUNCT
futech-372	195	28	β	β	X
futech-372	195	29	=	=	PUNCT
futech-372	195	30	0.323	0.323	NUM
futech-372	195	31	,	,	PUNCT
futech-372	195	32	p	p	X
futech-372	195	33	<	<	X
futech-372	195	34	0.001	0.001	NUM
futech-372	195	35	)	)	PUNCT
futech-372	195	36	,	,	PUNCT
futech-372	195	37	followed	follow	VERB
futech-372	195	38	by	by	ADP
futech-372	195	39	video	video	NOUN
futech-372	195	40	marketing	marketing	NOUN
futech-372	195	41	(	(	PUNCT
futech-372	195	42	β	β	X
futech-372	195	43	=	=	PUNCT
futech-372	195	44	0.289	0.289	NUM
futech-372	195	45	,	,	PUNCT
futech-372	195	46	p	p	X
futech-372	195	47	<	<	X
futech-372	195	48	0.001	0.001	NUM
futech-372	195	49	)	)	PUNCT
futech-372	195	50	and	and	CCONJ
futech-372	195	51	social	social	ADJ
futech-372	195	52	media	medium	NOUN
futech-372	195	53	marketing	marketing	NOUN
futech-372	195	54	(	(	PUNCT
futech-372	195	55	β	β	X
futech-372	195	56	=	=	NUM
futech-372	195	57	0.247	0.247	NUM
futech-372	195	58	,	,	PUNCT
futech-372	195	59	p	p	X
futech-372	195	60	<	<	X
futech-372	195	61	0.01	0.01	NUM
futech-372	195	62	)	)	PUNCT
futech-372	195	63	.	.	PUNCT
futech-372	196	1	organizational	organizational	ADJ
futech-372	196	2	innovation	innovation	NOUN
futech-372	196	3	climate	climate	NOUN
futech-372	196	4	,	,	PUNCT
futech-372	196	5	in	in	ADP
futech-372	196	6	turn	turn	NOUN
futech-372	196	7	,	,	PUNCT
futech-372	196	8	had	have	VERB
futech-372	196	9	a	a	DET
futech-372	196	10	substantial	substantial	ADJ
futech-372	196	11	positive	positive	ADJ
futech-372	196	12	effect	effect	NOUN
futech-372	196	13	on	on	ADP
futech-372	196	14	product	product	NOUN
futech-372	196	15	innovation	innovation	NOUN
futech-372	196	16	performance	performance	NOUN
futech-372	196	17	(	(	PUNCT
futech-372	196	18	β	β	X
futech-372	196	19	=	=	PUNCT
futech-372	196	20	0.683	0.683	NUM
futech-372	196	21	,	,	PUNCT
futech-372	196	22	p	p	X
futech-372	196	23	<	<	X
futech-372	196	24	0.001	0.001	NUM
futech-372	196	25	)	)	PUNCT
futech-372	196	26	.	.	PUNCT
futech-372	197	1	table	table	NOUN
futech-372	197	2	6	6	NUM
futech-372	197	3	presents	present	VERB
futech-372	197	4	the	the	DET
futech-372	197	5	detailed	detailed	ADJ
futech-372	197	6	results	result	NOUN
futech-372	197	7	of	of	ADP
futech-372	197	8	the	the	DET
futech-372	197	9	hypothesis	hypothesis	NOUN
futech-372	197	10	testing	testing	NOUN
futech-372	197	11	,	,	PUNCT
futech-372	197	12	including	include	VERB
futech-372	197	13	direct	direct	ADJ
futech-372	197	14	,	,	PUNCT
futech-372	197	15	indirect	indirect	ADJ
futech-372	197	16	,	,	PUNCT
futech-372	197	17	and	and	CCONJ
futech-372	197	18	total	total	ADJ
futech-372	197	19	effects	effect	NOUN
futech-372	197	20	.	.	PUNCT
futech-372	198	1	the	the	DET
futech-372	198	2	significance	significance	NOUN
futech-372	198	3	of	of	ADP
futech-372	198	4	these	these	DET
futech-372	198	5	effects	effect	NOUN
futech-372	198	6	was	be	AUX
futech-372	198	7	determined	determine	VERB
futech-372	198	8	using	use	VERB
futech-372	198	9	the	the	DET
futech-372	198	10	bootstrapping	bootstrappe	VERB
futech-372	198	11	procedure	procedure	NOUN
futech-372	198	12	with	with	ADP
futech-372	198	13	5,000	5,000	NUM
futech-372	198	14	resamples	resample	NOUN
futech-372	198	15	.	.	PUNCT
futech-372	199	1	the	the	DET
futech-372	199	2	results	result	NOUN
futech-372	199	3	supported	support	VERB
futech-372	199	4	hypothesis	hypothesis	NOUN
futech-372	199	5	1	1	NUM
futech-372	199	6	,	,	PUNCT
futech-372	199	7	confirming	confirm	VERB
futech-372	199	8	that	that	SCONJ
futech-372	199	9	digital	digital	ADJ
futech-372	199	10	marketing	marketing	NOUN
futech-372	199	11	strategies	strategy	NOUN
futech-372	199	12	positively	positively	ADV
futech-372	199	13	influence	influence	NOUN
futech-372	199	14	product	product	NOUN
futech-372	199	15	innovation	innovation	NOUN
futech-372	199	16	performance	performance	NOUN
futech-372	199	17	(	(	PUNCT
futech-372	199	18	β	β	X
futech-372	199	19	=	=	PUNCT
futech-372	199	20	0.470	0.470	NUM
futech-372	199	21	,	,	PUNCT
futech-372	199	22	p	p	X
futech-372	199	23	<	<	X
futech-372	199	24	0.001	0.001	NUM
futech-372	199	25	)	)	PUNCT
futech-372	199	26	.	.	PUNCT
futech-372	200	1	hypothesis	hypothesis	NOUN
futech-372	200	2	2a	2a	NUM
futech-372	200	3	,	,	PUNCT
futech-372	200	4	which	which	PRON
futech-372	200	5	proposed	propose	VERB
futech-372	200	6	that	that	SCONJ
futech-372	200	7	digital	digital	ADJ
futech-372	200	8	marketing	marketing	NOUN
futech-372	200	9	strategies	strategy	NOUN
futech-372	200	10	positively	positively	ADV
futech-372	200	11	influence	influence	VERB
futech-372	200	12	organizational	organizational	ADJ
futech-372	200	13	innovation	innovation	NOUN
futech-372	200	14	climate	climate	NOUN
futech-372	200	15	,	,	PUNCT
futech-372	200	16	was	be	AUX
futech-372	200	17	supported	support	VERB
futech-372	200	18	for	for	ADP
futech-372	200	19	all	all	DET
futech-372	200	20	three	three	NUM
futech-372	200	21	dimensions	dimension	NOUN
futech-372	200	22	:	:	PUNCT
futech-372	200	23	social	social	ADJ
futech-372	200	24	media	medium	NOUN
futech-372	200	25	marketing	marketing	NOUN
futech-372	200	26	(	(	PUNCT
futech-372	200	27	β	β	X
futech-372	200	28	=	=	SYM
futech-372	200	29	0.247	0.247	NUM
futech-372	200	30	,	,	PUNCT
futech-372	200	31	p	p	X
futech-372	200	32	<	<	X
futech-372	200	33	0.01	0.01	NUM
futech-372	200	34	)	)	PUNCT
futech-372	200	35	,	,	PUNCT
futech-372	200	36	video	video	NOUN
futech-372	200	37	marketing	marketing	NOUN
futech-372	200	38	(	(	PUNCT
futech-372	200	39	β	β	X
futech-372	200	40	=	=	PUNCT
futech-372	200	41	0.289	0.289	NUM
futech-372	200	42	,	,	PUNCT
futech-372	200	43	p	p	X
futech-372	200	44	<	<	X
futech-372	200	45	0.001	0.001	NUM
futech-372	200	46	)	)	PUNCT
futech-372	200	47	,	,	PUNCT
futech-372	200	48	and	and	CCONJ
futech-372	200	49	ai	ai	INTJ
futech-372	200	50	marketing	marketing	NOUN
futech-372	200	51	(	(	PUNCT
futech-372	200	52	β	β	X
futech-372	200	53	=	=	PUNCT
futech-372	200	54	0.323	0.323	NUM
futech-372	200	55	,	,	PUNCT
futech-372	200	56	p	p	X
futech-372	200	57	<	<	X
futech-372	200	58	0.001	0.001	NUM
futech-372	200	59	)	)	PUNCT
futech-372	200	60	.	.	PUNCT
futech-372	201	1	hypothesis	hypothesis	NOUN
futech-372	201	2	2b	2b	NOUN
futech-372	201	3	,	,	PUNCT
futech-372	201	4	suggesting	suggest	VERB
futech-372	201	5	that	that	SCONJ
futech-372	201	6	organizational	organizational	ADJ
futech-372	201	7	innovation	innovation	NOUN
futech-372	201	8	climate	climate	NOUN
futech-372	201	9	positively	positively	ADV
futech-372	201	10	influences	influence	VERB
futech-372	201	11	product	product	NOUN
futech-372	201	12	innovation	innovation	NOUN
futech-372	201	13	performance	performance	NOUN
futech-372	201	14	,	,	PUNCT
futech-372	201	15	was	be	AUX
futech-372	201	16	also	also	ADV
futech-372	201	17	supported	support	VERB
futech-372	201	18	(	(	PUNCT
futech-372	201	19	β	β	X
futech-372	201	20	=	=	PUNCT
futech-372	201	21	0.683	0.683	NUM
futech-372	201	22	,	,	PUNCT
futech-372	201	23	p	p	X
futech-372	201	24	<	<	X
futech-372	201	25	0.001	0.001	NUM
futech-372	201	26	)	)	PUNCT
futech-372	201	27	.	.	PUNCT
futech-372	202	1	x.	x.	PROPN
futech-372	202	2	liang	liang	PROPN
futech-372	202	3	et	et	PROPN
futech-372	202	4	al	al	PROPN
futech-372	202	5	.	.	PROPN
futech-372	202	6	/future	/future	PUNCT
futech-372	202	7	technology	technology	PROPN
futech-372	202	8	august	august	PROPN
futech-372	202	9	2025|	2025|	NUM
futech-372	202	10	volume	volume	NOUN
futech-372	202	11	04	04	NUM
futech-372	203	1	|	|	NOUN
futech-372	203	2	issue	issue	NOUN
futech-372	203	3	03	03	NUM
futech-372	204	1	|	|	ADV
futech-372	204	2	pages	page	VERB
futech-372	204	3	138	138	NUM
futech-372	204	4	-	-	SYM
futech-372	204	5	147	147	NUM
futech-372	204	6	144	144	NUM
futech-372	204	7	table	table	NOUN
futech-372	204	8	6	6	NUM
futech-372	204	9	.	.	PUNCT
futech-372	204	10	hypothesis	hypothesis	NOUN
futech-372	204	11	testing	testing	NOUN
futech-372	204	12	results	result	NOUN
futech-372	204	13	hypothesis	hypothesis	NOUN
futech-372	204	14	path	path	NOUN
futech-372	204	15	direct	direct	ADJ
futech-372	204	16	effect	effect	NOUN
futech-372	204	17	indirect	indirect	ADJ
futech-372	204	18	effect	effect	NOUN
futech-372	204	19	total	total	ADJ
futech-372	204	20	effect	effect	NOUN
futech-372	204	21	result	result	NOUN
futech-372	204	22	h1	h1	VERB
futech-372	204	23	digital	digital	ADJ
futech-372	204	24	marketing	marketing	NOUN
futech-372	204	25	→	→	PUNCT
futech-372	204	26	pip	pip	X
futech-372	204	27	β	β	X
futech-372	204	28	=	=	PUNCT
futech-372	204	29	0.470	0.470	NUM
futech-372	204	30	*	*	PUNCT
futech-372	204	31	*	*	PUNCT
futech-372	204	32	*	*	PUNCT
futech-372	204	33	supported	support	VERB
futech-372	204	34	h2a	h2a	PROPN
futech-372	204	35	smm	smm	X
futech-372	204	36	→	→	X
futech-372	204	37	oic	oic	PROPN
futech-372	204	38	β	β	X
futech-372	204	39	=	=	PUNCT
futech-372	204	40	0.247	0.247	NUM
futech-372	204	41	*	*	PUNCT
futech-372	204	42	*	*	PUNCT
futech-372	204	43	β	β	X
futech-372	204	44	=	=	PUNCT
futech-372	204	45	0.247	0.247	NUM
futech-372	204	46	*	*	PUNCT
futech-372	204	47	*	*	PUNCT
futech-372	204	48	supported	support	VERB
futech-372	204	49	h2a	h2a	PROPN
futech-372	204	50	vm	vm	PROPN
futech-372	204	51	→	→	SYM
futech-372	204	52	oic	oic	PROPN
futech-372	204	53	β	β	X
futech-372	204	54	=	=	PUNCT
futech-372	204	55	0.289	0.289	NUM
futech-372	204	56	*	*	PUNCT
futech-372	204	57	*	*	PUNCT
futech-372	204	58	*	*	PUNCT
futech-372	204	59	β	β	X
futech-372	204	60	=	=	PUNCT
futech-372	204	61	0.289	0.289	NUM
futech-372	204	62	*	*	PUNCT
futech-372	204	63	*	*	PUNCT
futech-372	204	64	*	*	PUNCT
futech-372	204	65	supported	support	VERB
futech-372	204	66	h2a	h2a	NOUN
futech-372	204	67	aim	aim	NOUN
futech-372	204	68	→	→	PUNCT
futech-372	204	69	oic	oic	NOUN
futech-372	204	70	β	β	X
futech-372	204	71	=	=	PUNCT
futech-372	204	72	0.323	0.323	NUM
futech-372	204	73	*	*	PUNCT
futech-372	204	74	*	*	PUNCT
futech-372	204	75	*	*	PUNCT
futech-372	204	76	β	β	X
futech-372	204	77	=	=	PUNCT
futech-372	204	78	0.323	0.323	NUM
futech-372	204	79	*	*	PUNCT
futech-372	204	80	*	*	PUNCT
futech-372	204	81	*	*	PUNCT
futech-372	204	82	supported	support	VERB
futech-372	204	83	h2b	h2b	PROPN
futech-372	204	84	oic	oic	PROPN
futech-372	204	85	→	→	SYM
futech-372	204	86	pip	pip	X
futech-372	204	87	β	β	X
futech-372	204	88	=	=	PUNCT
futech-372	204	89	0.683	0.683	NUM
futech-372	204	90	*	*	PUNCT
futech-372	204	91	*	*	PUNCT
futech-372	204	92	*	*	PUNCT
futech-372	204	93	β	β	X
futech-372	204	94	=	=	PUNCT
futech-372	204	95	0.683	0.683	NUM
futech-372	204	96	*	*	PUNCT
futech-372	204	97	*	*	PUNCT
futech-372	204	98	*	*	PUNCT
futech-372	204	99	supported	support	VERB
futech-372	204	100	h2	h2	NOUN
futech-372	204	101	(	(	PUNCT
futech-372	204	102	smm	smm	NOUN
futech-372	204	103	)	)	PUNCT
futech-372	204	104	smm	smm	NOUN
futech-372	204	105	→	→	X
futech-372	204	106	oic	oic	PROPN
futech-372	204	107	→	→	SYM
futech-372	204	108	pip	pip	X
futech-372	204	109	β	β	X
futech-372	204	110	=	=	PUNCT
futech-372	204	111	0.124	0.124	NUM
futech-372	204	112	*	*	PUNCT
futech-372	204	113	β	β	X
futech-372	204	114	=	=	PUNCT
futech-372	204	115	0.169	0.169	NUM
futech-372	204	116	*	*	PUNCT
futech-372	204	117	*	*	PUNCT
futech-372	204	118	β	β	X
futech-372	204	119	=	=	PUNCT
futech-372	204	120	0.293	0.293	NUM
futech-372	204	121	*	*	PUNCT
futech-372	204	122	*	*	PUNCT
futech-372	204	123	*	*	PUNCT
futech-372	204	124	supported	support	VERB
futech-372	204	125	h2	h2	NOUN
futech-372	204	126	(	(	PUNCT
futech-372	204	127	vm	vm	NOUN
futech-372	204	128	)	)	PUNCT
futech-372	204	129	vm	vm	PROPN
futech-372	204	130	→	→	SYM
futech-372	204	131	oic	oic	PROPN
futech-372	204	132	→	→	SYM
futech-372	204	133	pip	pip	X
futech-372	204	134	β	β	X
futech-372	204	135	=	=	PUNCT
futech-372	205	1	0.168	0.168	PROPN
futech-372	205	2	*	*	PUNCT
futech-372	205	3	β	β	X
futech-372	205	4	=	=	PUNCT
futech-372	205	5	0.197	0.197	NUM
futech-372	205	6	*	*	PUNCT
futech-372	205	7	*	*	PUNCT
futech-372	205	8	*	*	PUNCT
futech-372	205	9	β	β	X
futech-372	205	10	=	=	PUNCT
futech-372	205	11	0.365	0.365	SYM
futech-372	205	12	*	*	PUNCT
futech-372	205	13	*	*	PUNCT
futech-372	205	14	*	*	PUNCT
futech-372	205	15	supported	support	VERB
futech-372	205	16	h2	h2	NOUN
futech-372	205	17	(	(	PUNCT
futech-372	205	18	aim	aim	NOUN
futech-372	205	19	)	)	PUNCT
futech-372	205	20	aim	aim	NOUN
futech-372	205	21	→	→	SYM
futech-372	205	22	oic	oic	PROPN
futech-372	205	23	→	→	SYM
futech-372	205	24	pip	pip	X
futech-372	205	25	β	β	X
futech-372	205	26	=	=	SYM
futech-372	205	27	0.095	0.095	NUM
futech-372	205	28	(	(	PUNCT
futech-372	205	29	ns	ns	NUM
futech-372	205	30	)	)	PUNCT
futech-372	205	31	β	β	NOUN
futech-372	205	32	=	=	NOUN
futech-372	205	33	0.221	0.221	NUM
futech-372	205	34	*	*	PUNCT
futech-372	205	35	*	*	PUNCT
futech-372	205	36	*	*	PUNCT
futech-372	205	37	β	β	X
futech-372	205	38	=	=	PUNCT
futech-372	205	39	0.316	0.316	NUM
futech-372	205	40	*	*	PUNCT
futech-372	205	41	*	*	PUNCT
futech-372	205	42	*	*	PUNCT
futech-372	205	43	partially	partially	ADV
futech-372	205	44	supported	support	VERB
futech-372	205	45	h3	h3	NOUN
futech-372	205	46	differential	differential	NOUN
futech-372	205	47	effects	effect	NOUN
futech-372	205	48	smm	smm	VERB
futech-372	205	49	<	<	X
futech-372	205	50	vm	vm	X
futech-372	205	51	<	<	X
futech-372	205	52	aim	aim	NOUN
futech-372	205	53	supported	support	VERB
futech-372	205	54	note	note	NOUN
futech-372	205	55	:	:	PUNCT
futech-372	205	56	smm	smm	NOUN
futech-372	205	57	=	=	PUNCT
futech-372	205	58	social	social	ADJ
futech-372	205	59	media	medium	NOUN
futech-372	205	60	marketing	marketing	NOUN
futech-372	205	61	;	;	PUNCT
futech-372	205	62	vm	vm	NOUN
futech-372	205	63	=	=	NOUN
futech-372	205	64	video	video	NOUN
futech-372	205	65	marketing	marketing	NOUN
futech-372	205	66	;	;	PUNCT
futech-372	205	67	aim	aim	NOUN
futech-372	205	68	=	=	SYM
futech-372	205	69	ai	ai	AUX
futech-372	205	70	marketing	marketing	NOUN
futech-372	205	71	;	;	PUNCT
futech-372	205	72	oic	oic	PROPN
futech-372	205	73	=	=	SYM
futech-372	205	74	organizational	organizational	ADJ
futech-372	205	75	innovation	innovation	NOUN
futech-372	205	76	climate	climate	NOUN
futech-372	205	77	;	;	PUNCT
futech-372	205	78	pip	pip	NOUN
futech-372	205	79	=	=	PROPN
futech-372	205	80	product	product	NOUN
futech-372	205	81	innovation	innovation	NOUN
futech-372	205	82	performance	performance	NOUN
futech-372	205	83	.	.	PUNCT
futech-372	206	1	*	*	PUNCT
futech-372	206	2	p	p	X
futech-372	206	3	<	<	X
futech-372	206	4	0.05	0.05	NUM
futech-372	206	5	;	;	PUNCT
futech-372	206	6	*	*	PUNCT
futech-372	207	1	*	*	PUNCT
futech-372	207	2	p	p	X
futech-372	207	3	<	<	X
futech-372	207	4	0.01	0.01	NUM
futech-372	207	5	;	;	PUNCT
futech-372	207	6	*	*	PUNCT
futech-372	207	7	*	*	PUNCT
futech-372	207	8	*	*	PUNCT
futech-372	207	9	p	p	X
futech-372	207	10	<	<	X
futech-372	207	11	0.001	0.001	NUM
futech-372	207	12	;	;	PUNCT
futech-372	207	13	ns	ns	NUM
futech-372	207	14	=	=	NOUN
futech-372	207	15	not	not	PART
futech-372	207	16	significant	significant	ADJ
futech-372	207	17	.	.	PUNCT
futech-372	208	1	the	the	DET
futech-372	208	2	mediation	mediation	NOUN
futech-372	208	3	analysis	analysis	NOUN
futech-372	208	4	provided	provide	VERB
futech-372	208	5	support	support	NOUN
futech-372	208	6	for	for	ADP
futech-372	208	7	hypothesis	hypothesis	NOUN
futech-372	208	8	2	2	NUM
futech-372	208	9	,	,	PUNCT
futech-372	208	10	confirming	confirm	VERB
futech-372	208	11	that	that	SCONJ
futech-372	208	12	organizational	organizational	ADJ
futech-372	208	13	innovation	innovation	NOUN
futech-372	208	14	climate	climate	NOUN
futech-372	208	15	mediates	mediate	VERB
futech-372	208	16	the	the	DET
futech-372	208	17	relationship	relationship	NOUN
futech-372	208	18	between	between	ADP
futech-372	208	19	digital	digital	ADJ
futech-372	208	20	marketing	marketing	NOUN
futech-372	208	21	strategies	strategy	NOUN
futech-372	208	22	and	and	CCONJ
futech-372	208	23	product	product	NOUN
futech-372	208	24	innovation	innovation	NOUN
futech-372	208	25	performance	performance	NOUN
futech-372	208	26	.	.	PUNCT
futech-372	209	1	for	for	ADP
futech-372	209	2	social	social	ADJ
futech-372	209	3	media	medium	NOUN
futech-372	209	4	marketing	marketing	NOUN
futech-372	209	5	,	,	PUNCT
futech-372	209	6	the	the	DET
futech-372	209	7	indirect	indirect	ADJ
futech-372	209	8	effect	effect	NOUN
futech-372	209	9	through	through	ADP
futech-372	209	10	organizational	organizational	ADJ
futech-372	209	11	innovation	innovation	NOUN
futech-372	209	12	climate	climate	NOUN
futech-372	209	13	was	be	AUX
futech-372	209	14	significant	significant	ADJ
futech-372	209	15	(	(	PUNCT
futech-372	209	16	β	β	X
futech-372	209	17	=	=	SYM
futech-372	209	18	0.169	0.169	NUM
futech-372	209	19	,	,	PUNCT
futech-372	209	20	p	p	X
futech-372	209	21	<	<	X
futech-372	209	22	0.01	0.01	NUM
futech-372	209	23	)	)	PUNCT
futech-372	209	24	,	,	PUNCT
futech-372	209	25	and	and	CCONJ
futech-372	209	26	the	the	DET
futech-372	209	27	direct	direct	ADJ
futech-372	209	28	effect	effect	NOUN
futech-372	209	29	was	be	AUX
futech-372	209	30	also	also	ADV
futech-372	209	31	significant	significant	ADJ
futech-372	209	32	but	but	CCONJ
futech-372	209	33	weaker	weak	ADJ
futech-372	209	34	(	(	PUNCT
futech-372	209	35	β	β	X
futech-372	209	36	=	=	SYM
futech-372	209	37	0.124	0.124	NUM
futech-372	209	38	,	,	PUNCT
futech-372	209	39	p	p	X
futech-372	209	40	<	<	X
futech-372	209	41	0.05	0.05	NUM
futech-372	209	42	)	)	PUNCT
futech-372	209	43	,	,	PUNCT
futech-372	209	44	indicating	indicate	VERB
futech-372	209	45	partial	partial	ADJ
futech-372	209	46	mediation	mediation	NOUN
futech-372	209	47	.	.	PUNCT
futech-372	210	1	similarly	similarly	ADV
futech-372	210	2	,	,	PUNCT
futech-372	210	3	for	for	ADP
futech-372	210	4	video	video	NOUN
futech-372	210	5	marketing	marketing	NOUN
futech-372	210	6	,	,	PUNCT
futech-372	210	7	both	both	CCONJ
futech-372	210	8	the	the	DET
futech-372	210	9	indirect	indirect	ADJ
futech-372	210	10	effect	effect	NOUN
futech-372	210	11	(	(	PUNCT
futech-372	210	12	β	β	X
futech-372	210	13	=	=	SYM
futech-372	210	14	0.197	0.197	NUM
futech-372	210	15	,	,	PUNCT
futech-372	210	16	p	p	X
futech-372	210	17	<	<	X
futech-372	210	18	0.001	0.001	NUM
futech-372	210	19	)	)	PUNCT
futech-372	210	20	and	and	CCONJ
futech-372	210	21	direct	direct	ADJ
futech-372	210	22	effect	effect	NOUN
futech-372	210	23	(	(	PUNCT
futech-372	210	24	β	β	X
futech-372	210	25	=	=	SYM
futech-372	210	26	0.168	0.168	NUM
futech-372	210	27	,	,	PUNCT
futech-372	210	28	p	p	X
futech-372	210	29	<	<	X
futech-372	210	30	0.05	0.05	NUM
futech-372	210	31	)	)	PUNCT
futech-372	210	32	were	be	AUX
futech-372	210	33	significant	significant	ADJ
futech-372	210	34	,	,	PUNCT
futech-372	210	35	suggesting	suggest	VERB
futech-372	210	36	partial	partial	ADJ
futech-372	210	37	mediation	mediation	NOUN
futech-372	210	38	.	.	PUNCT
futech-372	211	1	for	for	ADP
futech-372	211	2	ai	ai	PROPN
futech-372	211	3	marketing	marketing	NOUN
futech-372	211	4	,	,	PUNCT
futech-372	211	5	the	the	DET
futech-372	211	6	indirect	indirect	ADJ
futech-372	211	7	effect	effect	NOUN
futech-372	211	8	was	be	AUX
futech-372	211	9	significant	significant	ADJ
futech-372	211	10	(	(	PUNCT
futech-372	211	11	β	β	X
futech-372	211	12	=	=	SYM
futech-372	211	13	0.221	0.221	NUM
futech-372	211	14	,	,	PUNCT
futech-372	211	15	p	p	X
futech-372	211	16	<	<	X
futech-372	211	17	0.001	0.001	NUM
futech-372	211	18	)	)	PUNCT
futech-372	211	19	,	,	PUNCT
futech-372	211	20	but	but	CCONJ
futech-372	211	21	the	the	DET
futech-372	211	22	direct	direct	ADJ
futech-372	211	23	effect	effect	NOUN
futech-372	211	24	was	be	AUX
futech-372	211	25	non	non	ADJ
futech-372	211	26	-	-	ADJ
futech-372	211	27	significant	significant	ADJ
futech-372	211	28	(	(	PUNCT
futech-372	211	29	β	β	X
futech-372	211	30	=	=	SYM
futech-372	211	31	0.095	0.095	NUM
futech-372	211	32	,	,	PUNCT
futech-372	211	33	p	p	X
futech-372	211	34	>	>	X
futech-372	211	35	0.05	0.05	NUM
futech-372	211	36	)	)	PUNCT
futech-372	211	37	,	,	PUNCT
futech-372	211	38	indicating	indicate	VERB
futech-372	211	39	full	full	ADJ
futech-372	211	40	mediation	mediation	NOUN
futech-372	211	41	.	.	PUNCT
futech-372	212	1	for	for	ADP
futech-372	212	2	ai	ai	PROPN
futech-372	212	3	marketing	marketing	NOUN
futech-372	212	4	,	,	PUNCT
futech-372	212	5	the	the	DET
futech-372	212	6	indirect	indirect	ADJ
futech-372	212	7	effect	effect	NOUN
futech-372	212	8	was	be	AUX
futech-372	212	9	significant	significant	ADJ
futech-372	212	10	(	(	PUNCT
futech-372	212	11	β	β	X
futech-372	212	12	=	=	SYM
futech-372	212	13	0.221	0.221	NUM
futech-372	212	14	,	,	PUNCT
futech-372	212	15	p	p	X
futech-372	212	16	<	<	X
futech-372	212	17	0.001	0.001	NUM
futech-372	212	18	)	)	PUNCT
futech-372	212	19	,	,	PUNCT
futech-372	212	20	but	but	CCONJ
futech-372	212	21	the	the	DET
futech-372	212	22	direct	direct	ADJ
futech-372	212	23	effect	effect	NOUN
futech-372	212	24	was	be	AUX
futech-372	212	25	non	non	ADJ
futech-372	212	26	-	-	ADJ
futech-372	212	27	significant	significant	ADJ
futech-372	212	28	(	(	PUNCT
futech-372	212	29	β	β	X
futech-372	212	30	=	=	SYM
futech-372	212	31	0.095	0.095	NUM
futech-372	212	32	,	,	PUNCT
futech-372	212	33	p	p	X
futech-372	212	34	>	>	X
futech-372	212	35	0.05	0.05	NUM
futech-372	212	36	)	)	PUNCT
futech-372	212	37	,	,	PUNCT
futech-372	212	38	indicating	indicate	VERB
futech-372	212	39	full	full	ADJ
futech-372	212	40	mediation	mediation	NOUN
futech-372	212	41	.	.	PUNCT
futech-372	213	1	this	this	DET
futech-372	213	2	finding	finding	NOUN
futech-372	213	3	suggests	suggest	VERB
futech-372	213	4	that	that	SCONJ
futech-372	213	5	ai	ai	VERB
futech-372	213	6	marketing	marketing	NOUN
futech-372	213	7	influences	influence	NOUN
futech-372	213	8	product	product	NOUN
futech-372	213	9	innovation	innovation	NOUN
futech-372	213	10	performance	performance	NOUN
futech-372	213	11	entirely	entirely	ADV
futech-372	213	12	through	through	ADP
futech-372	213	13	its	its	PRON
futech-372	213	14	impact	impact	NOUN
futech-372	213	15	on	on	ADP
futech-372	213	16	organizational	organizational	ADJ
futech-372	213	17	innovation	innovation	NOUN
futech-372	213	18	climate	climate	NOUN
futech-372	213	19	,	,	PUNCT
futech-372	213	20	highlighting	highlight	VERB
futech-372	213	21	the	the	DET
futech-372	213	22	critical	critical	ADJ
futech-372	213	23	importance	importance	NOUN
futech-372	213	24	of	of	ADP
futech-372	213	25	establishing	establish	VERB
futech-372	213	26	supportive	supportive	ADJ
futech-372	213	27	organizational	organizational	ADJ
futech-372	213	28	conditions	condition	NOUN
futech-372	213	29	for	for	ADP
futech-372	213	30	ai	ai	INTJ
futech-372	213	31	marketing	marketing	NOUN
futech-372	213	32	initiatives	initiative	NOUN
futech-372	213	33	to	to	PART
futech-372	213	34	translate	translate	VERB
futech-372	213	35	into	into	ADP
futech-372	213	36	innovation	innovation	NOUN
futech-372	213	37	outcomes	outcome	NOUN
futech-372	213	38	.	.	PUNCT
futech-372	214	1	hypothesis	hypothesis	NOUN
futech-372	214	2	3	3	NUM
futech-372	214	3	,	,	PUNCT
futech-372	214	4	which	which	PRON
futech-372	214	5	proposed	propose	VERB
futech-372	214	6	differential	differential	ADJ
futech-372	214	7	effects	effect	NOUN
futech-372	214	8	of	of	ADP
futech-372	214	9	the	the	DET
futech-372	214	10	three	three	NUM
futech-372	214	11	dimensions	dimension	NOUN
futech-372	214	12	of	of	ADP
futech-372	214	13	digital	digital	ADJ
futech-372	214	14	marketing	marketing	NOUN
futech-372	214	15	on	on	ADP
futech-372	214	16	product	product	NOUN
futech-372	214	17	innovation	innovation	NOUN
futech-372	214	18	performance	performance	NOUN
futech-372	214	19	through	through	ADP
futech-372	214	20	organizational	organizational	ADJ
futech-372	214	21	innovation	innovation	NOUN
futech-372	214	22	climate	climate	NOUN
futech-372	214	23	,	,	PUNCT
futech-372	214	24	was	be	AUX
futech-372	214	25	supported	support	VERB
futech-372	214	26	.	.	PUNCT
futech-372	215	1	ai	ai	AUX
futech-372	215	2	marketing	marketing	NOUN
futech-372	215	3	exhibited	exhibit	VERB
futech-372	215	4	the	the	DET
futech-372	215	5	strongest	strong	ADJ
futech-372	215	6	total	total	ADJ
futech-372	215	7	effect	effect	NOUN
futech-372	215	8	(	(	PUNCT
futech-372	215	9	β	β	X
futech-372	215	10	=	=	SYM
futech-372	215	11	0.316	0.316	NUM
futech-372	215	12	)	)	PUNCT
futech-372	215	13	,	,	PUNCT
futech-372	215	14	followed	follow	VERB
futech-372	215	15	by	by	ADP
futech-372	215	16	video	video	NOUN
futech-372	215	17	marketing	marketing	NOUN
futech-372	215	18	(	(	PUNCT
futech-372	215	19	β	β	X
futech-372	215	20	=	=	PUNCT
futech-372	215	21	0.365	0.365	NUM
futech-372	215	22	)	)	PUNCT
futech-372	215	23	and	and	CCONJ
futech-372	215	24	social	social	ADJ
futech-372	215	25	media	medium	NOUN
futech-372	215	26	marketing	marketing	NOUN
futech-372	215	27	(	(	PUNCT
futech-372	215	28	β	β	X
futech-372	215	29	=	=	SYM
futech-372	215	30	0.293	0.293	NUM
futech-372	215	31	)	)	PUNCT
futech-372	215	32	,	,	PUNCT
futech-372	215	33	highlighting	highlight	VERB
futech-372	215	34	the	the	DET
futech-372	215	35	varying	vary	VERB
futech-372	215	36	impact	impact	NOUN
futech-372	215	37	of	of	ADP
futech-372	215	38	different	different	ADJ
futech-372	215	39	digital	digital	ADJ
futech-372	215	40	marketing	marketing	NOUN
futech-372	215	41	dimensions	dimension	NOUN
futech-372	215	42	on	on	ADP
futech-372	215	43	innovation	innovation	NOUN
futech-372	215	44	outcomes	outcome	NOUN
futech-372	215	45	in	in	ADP
futech-372	215	46	educational	educational	ADJ
futech-372	215	47	institutions	institution	NOUN
futech-372	215	48	.	.	PUNCT
futech-372	216	1	the	the	DET
futech-372	216	2	model	model	NOUN
futech-372	216	3	's	's	PART
futech-372	216	4	predictive	predictive	ADJ
futech-372	216	5	relevance	relevance	NOUN
futech-372	216	6	was	be	AUX
futech-372	216	7	assessed	assess	VERB
futech-372	216	8	using	use	VERB
futech-372	216	9	the	the	DET
futech-372	216	10	stone	stone	NOUN
futech-372	216	11	-	-	PUNCT
futech-372	216	12	geisser	geisser	NOUN
futech-372	216	13	q²	q²	PROPN
futech-372	216	14	value	value	NOUN
futech-372	216	15	obtained	obtain	VERB
futech-372	216	16	through	through	ADP
futech-372	216	17	the	the	DET
futech-372	216	18	blindfolding	blindfold	VERB
futech-372	216	19	procedure	procedure	NOUN
futech-372	216	20	.	.	PUNCT
futech-372	217	1	the	the	DET
futech-372	217	2	q²	q²	ADJ
futech-372	217	3	values	value	NOUN
futech-372	217	4	for	for	ADP
futech-372	217	5	organizational	organizational	ADJ
futech-372	217	6	innovation	innovation	NOUN
futech-372	217	7	climate	climate	NOUN
futech-372	217	8	(	(	PUNCT
futech-372	217	9	0.283	0.283	NUM
futech-372	217	10	)	)	PUNCT
futech-372	217	11	and	and	CCONJ
futech-372	217	12	product	product	NOUN
futech-372	217	13	innovation	innovation	NOUN
futech-372	217	14	performance	performance	NOUN
futech-372	217	15	(	(	PUNCT
futech-372	217	16	0.324	0.324	NUM
futech-372	217	17	)	)	PUNCT
futech-372	217	18	were	be	AUX
futech-372	217	19	both	both	CCONJ
futech-372	217	20	greater	great	ADJ
futech-372	217	21	than	than	ADP
futech-372	217	22	zero	zero	NUM
futech-372	217	23	,	,	PUNCT
futech-372	217	24	indicating	indicate	VERB
futech-372	217	25	that	that	SCONJ
futech-372	217	26	the	the	DET
futech-372	217	27	model	model	NOUN
futech-372	217	28	had	have	VERB
futech-372	217	29	adequate	adequate	ADJ
futech-372	217	30	predictive	predictive	ADJ
futech-372	217	31	relevance	relevance	NOUN
futech-372	217	32	.	.	PUNCT
futech-372	218	1	furthermore	furthermore	ADV
futech-372	218	2	,	,	PUNCT
futech-372	218	3	the	the	DET
futech-372	218	4	effect	effect	NOUN
futech-372	218	5	sizes	size	NOUN
futech-372	218	6	(	(	PUNCT
futech-372	218	7	f²	f²	PROPN
futech-372	218	8	)	)	PUNCT
futech-372	218	9	were	be	AUX
futech-372	218	10	calculated	calculate	VERB
futech-372	218	11	to	to	PART
futech-372	218	12	assess	assess	VERB
futech-372	218	13	the	the	DET
futech-372	218	14	magnitude	magnitude	NOUN
futech-372	218	15	of	of	ADP
futech-372	218	16	each	each	DET
futech-372	218	17	predictor	predictor	NOUN
futech-372	218	18	's	's	PART
futech-372	218	19	effect	effect	NOUN
futech-372	218	20	.	.	PUNCT
futech-372	219	1	the	the	DET
futech-372	219	2	results	result	NOUN
futech-372	219	3	showed	show	VERB
futech-372	219	4	that	that	SCONJ
futech-372	219	5	organizational	organizational	ADJ
futech-372	219	6	innovation	innovation	NOUN
futech-372	219	7	climate	climate	NOUN
futech-372	219	8	had	have	VERB
futech-372	219	9	a	a	DET
futech-372	219	10	significant	significant	ADJ
futech-372	219	11	effect	effect	NOUN
futech-372	219	12	on	on	ADP
futech-372	219	13	product	product	NOUN
futech-372	219	14	innovation	innovation	NOUN
futech-372	219	15	performance	performance	NOUN
futech-372	219	16	(	(	PUNCT
futech-372	219	17	f²	f²	NOUN
futech-372	219	18	=	=	NOUN
futech-372	219	19	0.735	0.735	NUM
futech-372	219	20	)	)	PUNCT
futech-372	219	21	,	,	PUNCT
futech-372	219	22	while	while	SCONJ
futech-372	219	23	the	the	DET
futech-372	219	24	digital	digital	ADJ
futech-372	219	25	marketing	marketing	NOUN
futech-372	219	26	dimensions	dimension	NOUN
futech-372	219	27	had	have	VERB
futech-372	219	28	medium	medium	ADJ
futech-372	219	29	effects	effect	NOUN
futech-372	219	30	on	on	ADP
futech-372	219	31	organizational	organizational	ADJ
futech-372	219	32	innovation	innovation	NOUN
futech-372	219	33	climate	climate	NOUN
futech-372	219	34	,	,	PUNCT
futech-372	219	35	with	with	ADP
futech-372	219	36	ai	ai	AUX
futech-372	219	37	marketing	marketing	NOUN
futech-372	219	38	showing	show	VERB
futech-372	219	39	the	the	DET
futech-372	219	40	most	most	ADV
futech-372	219	41	significant	significant	ADJ
futech-372	219	42	effect	effect	NOUN
futech-372	219	43	(	(	PUNCT
futech-372	219	44	f²	f²	NOUN
futech-372	219	45	=	=	NOUN
futech-372	219	46	0.170	0.170	NUM
futech-372	219	47	)	)	PUNCT
futech-372	219	48	,	,	PUNCT
futech-372	219	49	followed	follow	VERB
futech-372	219	50	by	by	ADP
futech-372	219	51	video	video	NOUN
futech-372	219	52	marketing	marketing	NOUN
futech-372	219	53	(	(	PUNCT
futech-372	219	54	f	f	PROPN
futech-372	219	55	²	²	PROPN
futech-372	219	56	=	=	SYM
futech-372	219	57	0.142	0.142	NUM
futech-372	219	58	)	)	PUNCT
futech-372	219	59	and	and	CCONJ
futech-372	219	60	social	social	ADJ
futech-372	219	61	media	medium	NOUN
futech-372	219	62	marketing	marketing	NOUN
futech-372	219	63	(	(	PUNCT
futech-372	219	64	f²	f²	NOUN
futech-372	219	65	=	=	NOUN
futech-372	219	66	0.107	0.107	NUM
futech-372	219	67	)	)	PUNCT
futech-372	219	68	.	.	PUNCT
futech-372	220	1	5	5	X
futech-372	220	2	.	.	X
futech-372	220	3	discussion	discussion	NOUN
futech-372	220	4	5.1	5.1	NUM
futech-372	220	5	theoretical	theoretical	ADJ
futech-372	220	6	implications	implication	NOUN
futech-372	220	7	the	the	DET
futech-372	220	8	results	result	NOUN
futech-372	220	9	of	of	ADP
futech-372	220	10	this	this	DET
futech-372	220	11	study	study	NOUN
futech-372	220	12	make	make	VERB
futech-372	220	13	several	several	ADJ
futech-372	220	14	salient	salient	ADJ
futech-372	220	15	contributions	contribution	NOUN
futech-372	220	16	towards	towards	ADP
futech-372	220	17	understanding	understand	VERB
futech-372	220	18	the	the	DET
futech-372	220	19	integration	integration	NOUN
futech-372	220	20	of	of	ADP
futech-372	220	21	marketing	marketing	NOUN
futech-372	220	22	,	,	PUNCT
futech-372	220	23	innovation	innovation	NOUN
futech-372	220	24	,	,	PUNCT
futech-372	220	25	and	and	CCONJ
futech-372	220	26	education	education	NOUN
futech-372	220	27	technology	technology	NOUN
futech-372	220	28	in	in	ADP
futech-372	220	29	a	a	DET
futech-372	220	30	digitally	digitally	ADV
futech-372	220	31	focused	focused	ADJ
futech-372	220	32	environment	environment	NOUN
futech-372	220	33	.	.	PUNCT
futech-372	221	1	as	as	SCONJ
futech-372	221	2	observed	observe	VERB
futech-372	221	3	,	,	PUNCT
futech-372	221	4	marketing	marketing	NOUN
futech-372	221	5	activities	activity	NOUN
futech-372	221	6	have	have	VERB
futech-372	221	7	both	both	CCONJ
futech-372	221	8	direct	direct	ADJ
futech-372	221	9	and	and	CCONJ
futech-372	221	10	indirect	indirect	ADJ
futech-372	221	11	impacts	impact	NOUN
futech-372	221	12	on	on	ADP
futech-372	221	13	the	the	DET
futech-372	221	14	innovation	innovation	NOUN
futech-372	221	15	performance	performance	NOUN
futech-372	221	16	of	of	ADP
futech-372	221	17	a	a	DET
futech-372	221	18	product	product	NOUN
futech-372	221	19	through	through	ADP
futech-372	221	20	the	the	DET
futech-372	221	21	organizational	organizational	ADJ
futech-372	221	22	innovation	innovation	NOUN
futech-372	221	23	climate	climate	NOUN
futech-372	221	24	in	in	ADP
futech-372	221	25	the	the	DET
futech-372	221	26	context	context	NOUN
futech-372	221	27	of	of	ADP
futech-372	221	28	education	education	NOUN
futech-372	221	29	in	in	ADP
futech-372	221	30	malaysia	malaysia	PROPN
futech-372	221	31	.	.	PUNCT
futech-372	222	1	this	this	PRON
futech-372	222	2	supports	support	VERB
futech-372	222	3	other	other	ADJ
futech-372	222	4	studies	study	NOUN
futech-372	222	5	,	,	PUNCT
futech-372	222	6	which	which	PRON
futech-372	222	7	indicate	indicate	VERB
futech-372	222	8	that	that	SCONJ
futech-372	222	9	marketing	marketing	NOUN
futech-372	222	10	plays	play	VERB
futech-372	222	11	a	a	DET
futech-372	222	12	role	role	NOUN
futech-372	222	13	that	that	PRON
futech-372	222	14	extends	extend	VERB
futech-372	222	15	beyond	beyond	ADP
futech-372	222	16	just	just	ADV
futech-372	222	17	advertising	advertising	NOUN
futech-372	222	18	and	and	CCONJ
futech-372	222	19	provides	provide	VERB
futech-372	222	20	vital	vital	ADJ
futech-372	222	21	intelligence	intelligence	NOUN
futech-372	222	22	needed	need	VERB
futech-372	222	23	during	during	ADP
futech-372	222	24	the	the	DET
futech-372	222	25	innovation	innovation	NOUN
futech-372	222	26	process	process	NOUN
futech-372	222	27	and	and	CCONJ
futech-372	222	28	societal	societal	ADJ
futech-372	222	29	evaluation	evaluation	NOUN
futech-372	222	30	of	of	ADP
futech-372	222	31	product	product	NOUN
futech-372	222	32	needs	need	VERB
futech-372	222	33	[	[	X
futech-372	222	34	8	8	NUM
futech-372	222	35	]	]	PUNCT
futech-372	222	36	.	.	PUNCT
futech-372	223	1	the	the	DET
futech-372	223	2	pronounced	pronounce	VERB
futech-372	223	3	mediating	mediating	NOUN
futech-372	223	4	impact	impact	NOUN
futech-372	223	5	of	of	ADP
futech-372	223	6	the	the	DET
futech-372	223	7	organizational	organizational	ADJ
futech-372	223	8	innovation	innovation	NOUN
futech-372	223	9	climate	climate	NOUN
futech-372	223	10	illustrates	illustrate	VERB
futech-372	223	11	the	the	DET
futech-372	223	12	pivotal	pivotal	ADJ
futech-372	223	13	role	role	NOUN
futech-372	223	14	organizational	organizational	ADJ
futech-372	223	15	elements	element	NOUN
futech-372	223	16	have	have	VERB
futech-372	223	17	in	in	ADP
futech-372	223	18	transforming	transform	VERB
futech-372	223	19	outside	outside	ADJ
futech-372	223	20	market	market	NOUN
futech-372	223	21	data	datum	NOUN
futech-372	223	22	into	into	ADP
futech-372	223	23	innovative	innovative	ADJ
futech-372	223	24	results	result	NOUN
futech-372	223	25	.	.	PUNCT
futech-372	224	1	the	the	DET
futech-372	224	2	differences	difference	NOUN
futech-372	224	3	noticed	notice	VERB
futech-372	224	4	in	in	ADP
futech-372	224	5	the	the	DET
futech-372	224	6	three	three	NUM
futech-372	224	7	areas	area	NOUN
futech-372	224	8	of	of	ADP
futech-372	224	9	digital	digital	ADJ
futech-372	224	10	marketing	marketing	NOUN
futech-372	224	11	give	give	VERB
futech-372	224	12	further	further	ADJ
futech-372	224	13	information	information	NOUN
futech-372	224	14	on	on	ADP
futech-372	224	15	how	how	SCONJ
futech-372	224	16	different	different	ADJ
futech-372	224	17	digital	digital	ADJ
futech-372	224	18	methods	method	NOUN
futech-372	224	19	impact	impact	NOUN
futech-372	224	20	innovation	innovation	NOUN
futech-372	224	21	performance	performance	NOUN
futech-372	224	22	.	.	PUNCT
futech-372	225	1	ai	ai	AUX
futech-372	225	2	marketing	marketing	NOUN
futech-372	225	3	had	have	VERB
futech-372	225	4	the	the	DET
futech-372	225	5	most	most	ADV
futech-372	225	6	pronounced	pronounce	VERB
futech-372	225	7	impact	impact	NOUN
futech-372	225	8	of	of	ADP
futech-372	225	9	all	all	PRON
futech-372	225	10	on	on	ADP
futech-372	225	11	organizational	organizational	ADJ
futech-372	225	12	innovation	innovation	NOUN
futech-372	225	13	climate	climate	NOUN
futech-372	225	14	(	(	PUNCT
futech-372	225	15	β	β	X
futech-372	225	16	=	=	NUM
futech-372	225	17	0.323	0.323	NUM
futech-372	225	18	)	)	PUNCT
futech-372	225	19	,	,	PUNCT
futech-372	225	20	indicating	indicate	VERB
futech-372	225	21	it	it	PRON
futech-372	225	22	can	can	AUX
futech-372	225	23	considerably	considerably	ADV
futech-372	225	24	reshape	reshape	VERB
futech-372	225	25	organizational	organizational	ADJ
futech-372	225	26	norms	norm	NOUN
futech-372	225	27	and	and	CCONJ
futech-372	225	28	encourage	encourage	VERB
futech-372	225	29	innovation	innovation	NOUN
futech-372	225	30	.	.	PUNCT
futech-372	226	1	this	this	PRON
futech-372	226	2	corresponds	correspond	VERB
futech-372	226	3	with	with	ADP
futech-372	226	4	new	new	ADJ
futech-372	226	5	scholarship	scholarship	NOUN
futech-372	226	6	on	on	ADP
futech-372	226	7	transformational	transformational	ADJ
futech-372	226	8	change	change	NOUN
futech-372	226	9	in	in	ADP
futech-372	226	10	organizations	organization	NOUN
futech-372	226	11	,	,	PUNCT
futech-372	226	12	which	which	PRON
futech-372	226	13	argues	argue	VERB
futech-372	226	14	that	that	SCONJ
futech-372	226	15	the	the	DET
futech-372	226	16	adoption	adoption	NOUN
futech-372	226	17	of	of	ADP
futech-372	226	18	sophisticated	sophisticated	ADJ
futech-372	226	19	technologies	technology	NOUN
futech-372	226	20	prompts	prompt	NOUN
futech-372	226	21	paradigm	paradigm	NOUN
futech-372	226	22	shifts	shift	NOUN
futech-372	226	23	in	in	ADP
futech-372	226	24	core	core	NOUN
futech-372	226	25	processes	process	NOUN
futech-372	226	26	and	and	CCONJ
futech-372	226	27	competencies	competency	NOUN
futech-372	226	28	of	of	ADP
futech-372	226	29	the	the	DET
futech-372	226	30	organization	organization	NOUN
futech-372	226	31	[	[	X
futech-372	226	32	17	17	NUM
futech-372	226	33	]	]	PUNCT
futech-372	226	34	.	.	PUNCT
futech-372	227	1	institutions	institution	NOUN
futech-372	227	2	of	of	ADP
futech-372	227	3	higher	high	ADJ
futech-372	227	4	learning	learning	NOUN
futech-372	227	5	that	that	PRON
futech-372	227	6	fully	fully	ADV
futech-372	227	7	utilise	utilise	VERB
futech-372	227	8	ai	ai	PRON
futech-372	227	9	marketing	marketing	NOUN
futech-372	227	10	tools	tool	NOUN
futech-372	227	11	seem	seem	VERB
futech-372	227	12	to	to	PART
futech-372	227	13	be	be	AUX
futech-372	227	14	in	in	ADP
futech-372	227	15	a	a	DET
futech-372	227	16	better	well	ADJ
futech-372	227	17	position	position	NOUN
futech-372	227	18	to	to	PART
futech-372	227	19	foster	foster	VERB
futech-372	227	20	an	an	DET
futech-372	227	21	innovative	innovative	ADJ
futech-372	227	22	climate	climate	NOUN
futech-372	227	23	conditions	condition	NOUN
futech-372	227	24	because	because	SCONJ
futech-372	227	25	such	such	ADJ
futech-372	227	26	tools	tool	NOUN
futech-372	227	27	provide	provide	VERB
futech-372	227	28	real	real	ADJ
futech-372	227	29	-	-	PUNCT
futech-372	227	30	time	time	NOUN
futech-372	227	31	insights	insight	NOUN
futech-372	227	32	and	and	CCONJ
futech-372	227	33	automation	automation	NOUN
futech-372	227	34	,	,	PUNCT
futech-372	227	35	which	which	PRON
futech-372	227	36	improve	improve	VERB
futech-372	227	37	organizational	organizational	ADJ
futech-372	227	38	decision	decision	NOUN
futech-372	227	39	-	-	PUNCT
futech-372	227	40	making	making	NOUN
futech-372	227	41	.	.	PUNCT
futech-372	228	1	video	video	NOUN
futech-372	228	2	marketing	marketing	NOUN
futech-372	228	3	came	come	VERB
futech-372	228	4	out	out	ADP
futech-372	228	5	as	as	ADP
futech-372	228	6	the	the	DET
futech-372	228	7	second	second	ADJ
futech-372	228	8	most	most	ADV
futech-372	228	9	significant	significant	ADJ
futech-372	228	10	predictor	predictor	NOUN
futech-372	228	11	of	of	ADP
futech-372	228	12	organizational	organizational	ADJ
futech-372	228	13	innovation	innovation	NOUN
futech-372	228	14	climate	climate	NOUN
futech-372	228	15	(	(	PUNCT
futech-372	228	16	β	β	X
futech-372	228	17	=	=	PUNCT
futech-372	228	18	0.289	0.289	NUM
futech-372	228	19	)	)	PUNCT
futech-372	228	20	and	and	CCONJ
futech-372	228	21	had	have	VERB
futech-372	228	22	a	a	DET
futech-372	228	23	noticeable	noticeable	ADJ
futech-372	228	24	positive	positive	ADJ
futech-372	228	25	influence	influence	NOUN
futech-372	228	26	on	on	ADP
futech-372	228	27	product	product	NOUN
futech-372	228	28	innovation	innovation	NOUN
futech-372	228	29	performance	performance	NOUN
futech-372	228	30	(	(	PUNCT
futech-372	228	31	β	β	X
futech-372	228	32	=	=	PUNCT
futech-372	228	33	0.168	0.168	NUM
futech-372	228	34	)	)	PUNCT
futech-372	228	35	.	.	PUNCT
futech-372	229	1	this	this	DET
futech-372	229	2	finding	finding	NOUN
futech-372	229	3	supports	support	VERB
futech-372	229	4	earlier	early	ADJ
futech-372	229	5	work	work	NOUN
futech-372	229	6	on	on	ADP
futech-372	229	7	teaching	teach	VERB
futech-372	229	8	design	design	NOUN
futech-372	229	9	thinking	thinking	NOUN
futech-372	229	10	in	in	ADP
futech-372	229	11	digital	digital	ADJ
futech-372	229	12	marketing	marketing	NOUN
futech-372	229	13	courses	course	NOUN
futech-372	229	14	[	[	X
futech-372	229	15	7	7	X
futech-372	229	16	]	]	PUNCT
futech-372	229	17	by	by	ADP
futech-372	229	18	showing	show	VERB
futech-372	229	19	that	that	SCONJ
futech-372	229	20	educational	educational	ADJ
futech-372	229	21	visual	visual	ADJ
futech-372	229	22	narratives	narrative	NOUN
futech-372	229	23	are	be	AUX
futech-372	229	24	also	also	ADV
futech-372	229	25	capable	capable	ADJ
futech-372	229	26	of	of	ADP
futech-372	229	27	strengthening	strengthen	VERB
futech-372	229	28	institutional	institutional	ADJ
futech-372	229	29	innovation	innovation	NOUN
futech-372	229	30	.	.	PUNCT
futech-372	230	1	the	the	DET
futech-372	230	2	significant	significant	ADJ
futech-372	230	3	direct	direct	ADJ
futech-372	230	4	effect	effect	NOUN
futech-372	230	5	suggests	suggest	VERB
futech-372	230	6	that	that	SCONJ
futech-372	230	7	video	video	NOUN
futech-372	230	8	content	content	NOUN
futech-372	230	9	may	may	AUX
futech-372	230	10	directly	directly	ADV
futech-372	230	11	shape	shape	VERB
futech-372	230	12	product	product	NOUN
futech-372	230	13	innovation	innovation	NOUN
futech-372	230	14	by	by	ADP
futech-372	230	15	providing	provide	VERB
futech-372	230	16	vivid	vivid	ADJ
futech-372	230	17	demonstrations	demonstration	NOUN
futech-372	230	18	of	of	ADP
futech-372	230	19	educational	educational	ADJ
futech-372	230	20	delivery	delivery	NOUN
futech-372	230	21	models	model	NOUN
futech-372	230	22	that	that	PRON
futech-372	230	23	inspire	inspire	VERB
futech-372	230	24	new	new	ADJ
futech-372	230	25	approaches	approach	NOUN
futech-372	230	26	to	to	ADP
futech-372	230	27	educational	educational	ADJ
futech-372	230	28	product	product	NOUN
futech-372	230	29	development	development	NOUN
futech-372	230	30	.	.	PUNCT
futech-372	231	1	the	the	DET
futech-372	231	2	full	full	ADJ
futech-372	231	3	mediation	mediation	NOUN
futech-372	231	4	observed	observe	VERB
futech-372	231	5	in	in	ADP
futech-372	231	6	the	the	DET
futech-372	231	7	relationship	relationship	NOUN
futech-372	231	8	between	between	ADP
futech-372	231	9	ai	ai	PRON
futech-372	231	10	marketing	marketing	NOUN
futech-372	231	11	and	and	CCONJ
futech-372	231	12	product	product	NOUN
futech-372	231	13	innovation	innovation	NOUN
futech-372	231	14	performance	performance	NOUN
futech-372	231	15	offers	offer	VERB
futech-372	231	16	particularly	particularly	ADV
futech-372	231	17	valuable	valuable	ADJ
futech-372	231	18	theoretical	theoretical	ADJ
futech-372	231	19	insights	insight	NOUN
futech-372	231	20	that	that	PRON
futech-372	231	21	extend	extend	VERB
futech-372	231	22	our	our	PRON
futech-372	231	23	understanding	understanding	NOUN
futech-372	231	24	of	of	ADP
futech-372	231	25	technology	technology	NOUN
futech-372	231	26	-	-	PUNCT
futech-372	231	27	organization	organization	NOUN
futech-372	231	28	interactions	interaction	NOUN
futech-372	231	29	in	in	ADP
futech-372	231	30	educational	educational	ADJ
futech-372	231	31	contexts	context	NOUN
futech-372	231	32	.	.	PUNCT
futech-372	232	1	while	while	SCONJ
futech-372	232	2	ai	ai	VERB
futech-372	232	3	marketing	marketing	NOUN
futech-372	232	4	showed	show	VERB
futech-372	232	5	the	the	DET
futech-372	232	6	strongest	strong	ADJ
futech-372	232	7	effect	effect	NOUN
futech-372	232	8	on	on	ADP
futech-372	232	9	organizational	organizational	ADJ
futech-372	232	10	innovation	innovation	NOUN
futech-372	232	11	climate	climate	NOUN
futech-372	232	12	,	,	PUNCT
futech-372	232	13	its	its	PRON
futech-372	232	14	direct	direct	ADJ
futech-372	232	15	effect	effect	NOUN
futech-372	232	16	on	on	ADP
futech-372	232	17	innovation	innovation	NOUN
futech-372	232	18	performance	performance	NOUN
futech-372	232	19	was	be	AUX
futech-372	232	20	non	non	ADJ
futech-372	232	21	-	-	ADJ
futech-372	232	22	significant	significant	ADJ
futech-372	232	23	,	,	PUNCT
futech-372	232	24	indicating	indicate	VERB
futech-372	232	25	that	that	SCONJ
futech-372	232	26	its	its	PRON
futech-372	232	27	influence	influence	NOUN
futech-372	232	28	operates	operate	VERB
futech-372	232	29	entirely	entirely	ADV
futech-372	232	30	through	through	ADP
futech-372	232	31	the	the	DET
futech-372	232	32	development	development	NOUN
futech-372	232	33	of	of	ADP
futech-372	232	34	an	an	DET
futech-372	232	35	innovative	innovative	ADJ
futech-372	232	36	organizational	organizational	ADJ
futech-372	232	37	environment	environment	NOUN
futech-372	232	38	.	.	PUNCT
futech-372	233	1	this	this	DET
futech-372	233	2	finding	finding	NOUN
futech-372	233	3	provides	provide	VERB
futech-372	233	4	compelling	compelling	ADJ
futech-372	233	5	evidence	evidence	NOUN
futech-372	233	6	that	that	PRON
futech-372	233	7	advanced	advance	VERB
futech-372	233	8	digital	digital	ADJ
futech-372	233	9	technologies	technology	NOUN
futech-372	233	10	,	,	PUNCT
futech-372	233	11	particularly	particularly	ADV
futech-372	233	12	ai	ai	AUX
futech-372	233	13	-	-	PUNCT
futech-372	233	14	driven	drive	VERB
futech-372	233	15	marketing	marketing	NOUN
futech-372	233	16	tools	tool	NOUN
futech-372	233	17	,	,	PUNCT
futech-372	233	18	require	require	VERB
futech-372	233	19	supportive	supportive	ADJ
futech-372	233	20	organizational	organizational	ADJ
futech-372	233	21	contexts	context	NOUN
futech-372	233	22	to	to	PART
futech-372	233	23	effectively	effectively	ADV
futech-372	233	24	translate	translate	VERB
futech-372	233	25	into	into	ADP
futech-372	233	26	innovation	innovation	NOUN
futech-372	233	27	outcomes	outcome	NOUN
futech-372	233	28	,	,	PUNCT
futech-372	233	29	reinforcing	reinforce	VERB
futech-372	233	30	the	the	DET
futech-372	233	31	sociotechnical	sociotechnical	ADJ
futech-372	233	32	perspective	perspective	NOUN
futech-372	233	33	in	in	ADP
futech-372	233	34	innovation	innovation	NOUN
futech-372	233	35	research	research	NOUN
futech-372	233	36	.	.	PUNCT
futech-372	234	1	x.	x.	PROPN
futech-372	234	2	liang	liang	PROPN
futech-372	234	3	et	et	PROPN
futech-372	234	4	al	al	PROPN
futech-372	234	5	.	.	PROPN
futech-372	234	6	/future	/future	PUNCT
futech-372	234	7	technology	technology	PROPN
futech-372	234	8	august	august	PROPN
futech-372	234	9	2025|	2025|	NUM
futech-372	234	10	volume	volume	NOUN
futech-372	234	11	04	04	NUM
futech-372	235	1	|	|	NOUN
futech-372	235	2	issue	issue	NOUN
futech-372	235	3	03	03	NUM
futech-372	236	1	|	|	ADV
futech-372	236	2	pages	page	VERB
futech-372	236	3	138	138	NUM
futech-372	236	4	-	-	SYM
futech-372	236	5	147	147	NUM
futech-372	236	6	145	145	NUM
futech-372	236	7	from	from	ADP
futech-372	236	8	a	a	DET
futech-372	236	9	theoretical	theoretical	ADJ
futech-372	236	10	standpoint	standpoint	NOUN
futech-372	236	11	,	,	PUNCT
futech-372	236	12	this	this	DET
futech-372	236	13	full	full	ADJ
futech-372	236	14	mediation	mediation	NOUN
futech-372	236	15	effect	effect	NOUN
futech-372	236	16	suggests	suggest	VERB
futech-372	236	17	that	that	SCONJ
futech-372	236	18	ai	ai	VERB
futech-372	236	19	marketing	marketing	NOUN
futech-372	236	20	technologies	technology	NOUN
futech-372	236	21	function	function	VERB
futech-372	236	22	as	as	ADP
futech-372	236	23	organizational	organizational	ADJ
futech-372	236	24	capability	capability	NOUN
futech-372	236	25	builders	builder	NOUN
futech-372	236	26	rather	rather	ADV
futech-372	236	27	than	than	ADP
futech-372	236	28	direct	direct	ADJ
futech-372	236	29	innovation	innovation	NOUN
futech-372	236	30	drivers	driver	NOUN
futech-372	236	31	.	.	PUNCT
futech-372	237	1	unlike	unlike	ADP
futech-372	237	2	traditional	traditional	ADJ
futech-372	237	3	marketing	marketing	NOUN
futech-372	237	4	approaches	approach	NOUN
futech-372	237	5	that	that	PRON
futech-372	237	6	may	may	AUX
futech-372	237	7	have	have	VERB
futech-372	237	8	more	more	ADV
futech-372	237	9	immediate	immediate	ADJ
futech-372	237	10	and	and	CCONJ
futech-372	237	11	direct	direct	ADJ
futech-372	237	12	impacts	impact	NOUN
futech-372	237	13	on	on	ADP
futech-372	237	14	product	product	NOUN
futech-372	237	15	outcomes	outcome	NOUN
futech-372	237	16	,	,	PUNCT
futech-372	237	17	ai	ai	AUX
futech-372	237	18	marketing	marketing	NOUN
futech-372	237	19	appears	appear	VERB
futech-372	237	20	to	to	PART
futech-372	237	21	work	work	VERB
futech-372	237	22	through	through	ADP
futech-372	237	23	a	a	DET
futech-372	237	24	more	more	ADV
futech-372	237	25	complex	complex	ADJ
futech-372	237	26	pathway	pathway	NOUN
futech-372	237	27	that	that	PRON
futech-372	237	28	involves	involve	VERB
futech-372	237	29	reshaping	reshape	VERB
futech-372	237	30	organizational	organizational	ADJ
futech-372	237	31	norms	norm	NOUN
futech-372	237	32	,	,	PUNCT
futech-372	237	33	processes	process	NOUN
futech-372	237	34	,	,	PUNCT
futech-372	237	35	and	and	CCONJ
futech-372	237	36	innovation	innovation	NOUN
futech-372	237	37	-	-	PUNCT
futech-372	237	38	supportive	supportive	ADJ
futech-372	237	39	behaviors	behavior	NOUN
futech-372	237	40	.	.	PUNCT
futech-372	238	1	this	this	PRON
futech-372	238	2	aligns	align	VERB
futech-372	238	3	with	with	ADP
futech-372	238	4	organizational	organizational	ADJ
futech-372	238	5	learning	learning	NOUN
futech-372	238	6	theory	theory	NOUN
futech-372	238	7	,	,	PUNCT
futech-372	238	8	which	which	PRON
futech-372	238	9	posits	posit	VERB
futech-372	238	10	that	that	SCONJ
futech-372	238	11	technological	technological	ADJ
futech-372	238	12	inputs	input	NOUN
futech-372	238	13	must	must	AUX
futech-372	238	14	be	be	AUX
futech-372	238	15	absorbed	absorb	VERB
futech-372	238	16	and	and	CCONJ
futech-372	238	17	integrated	integrate	VERB
futech-372	238	18	into	into	ADP
futech-372	238	19	organizational	organizational	ADJ
futech-372	238	20	routines	routine	NOUN
futech-372	238	21	before	before	SCONJ
futech-372	238	22	they	they	PRON
futech-372	238	23	can	can	AUX
futech-372	238	24	generate	generate	VERB
futech-372	238	25	innovation	innovation	NOUN
futech-372	238	26	outcomes	outcome	NOUN
futech-372	238	27	.	.	PUNCT
futech-372	239	1	the	the	DET
futech-372	239	2	finding	finding	NOUN
futech-372	239	3	indicates	indicate	VERB
futech-372	239	4	that	that	SCONJ
futech-372	239	5	educational	educational	ADJ
futech-372	239	6	institutions	institution	NOUN
futech-372	239	7	can	can	AUX
futech-372	239	8	not	not	PART
futech-372	239	9	simply	simply	ADV
futech-372	239	10	implement	implement	VERB
futech-372	239	11	ai	ai	ADP
futech-372	239	12	marketing	marketing	NOUN
futech-372	239	13	tools	tool	NOUN
futech-372	239	14	and	and	CCONJ
futech-372	239	15	expect	expect	VERB
futech-372	239	16	immediate	immediate	ADJ
futech-372	239	17	innovation	innovation	NOUN
futech-372	239	18	returns	return	NOUN
futech-372	239	19	;	;	PUNCT
futech-372	239	20	instead	instead	ADV
futech-372	239	21	,	,	PUNCT
futech-372	239	22	they	they	PRON
futech-372	239	23	must	must	AUX
futech-372	239	24	simultaneously	simultaneously	ADV
futech-372	239	25	cultivate	cultivate	VERB
futech-372	239	26	organizational	organizational	ADJ
futech-372	239	27	climates	climate	NOUN
futech-372	239	28	that	that	PRON
futech-372	239	29	can	can	AUX
futech-372	239	30	effectively	effectively	ADV
futech-372	239	31	leverage	leverage	VERB
futech-372	239	32	these	these	DET
futech-372	239	33	technological	technological	ADJ
futech-372	239	34	capabilities	capability	NOUN
futech-372	239	35	.	.	PUNCT
futech-372	240	1	the	the	DET
futech-372	240	2	context	context	NOUN
futech-372	240	3	-	-	PUNCT
futech-372	240	4	dependent	dependent	ADJ
futech-372	240	5	nature	nature	NOUN
futech-372	240	6	of	of	ADP
futech-372	240	7	technology	technology	NOUN
futech-372	240	8	effects	effect	NOUN
futech-372	240	9	aligns	align	VERB
futech-372	240	10	with	with	ADP
futech-372	240	11	research	research	NOUN
futech-372	240	12	on	on	ADP
futech-372	240	13	manufacturing	manufacture	VERB
futech-372	240	14	companies	company	NOUN
futech-372	240	15	'	'	PART
futech-372	240	16	adaptive	adaptive	ADJ
futech-372	240	17	marketing	marketing	NOUN
futech-372	240	18	capabilities	capability	NOUN
futech-372	240	19	[	[	X
futech-372	240	20	18	18	NUM
futech-372	240	21	]	]	PUNCT
futech-372	240	22	,	,	PUNCT
futech-372	240	23	where	where	SCONJ
futech-372	240	24	organizational	organizational	ADJ
futech-372	240	25	factors	factor	NOUN
futech-372	240	26	mediate	mediate	VERB
futech-372	240	27	the	the	DET
futech-372	240	28	impacts	impact	NOUN
futech-372	240	29	of	of	ADP
futech-372	240	30	technology	technology	NOUN
futech-372	240	31	on	on	ADP
futech-372	240	32	performance	performance	NOUN
futech-372	240	33	outcomes	outcome	NOUN
futech-372	240	34	.	.	PUNCT
futech-372	241	1	this	this	DET
futech-372	241	2	theoretical	theoretical	ADJ
futech-372	241	3	insight	insight	NOUN
futech-372	241	4	has	have	VERB
futech-372	241	5	important	important	ADJ
futech-372	241	6	implications	implication	NOUN
futech-372	241	7	for	for	ADP
futech-372	241	8	understanding	understand	VERB
futech-372	241	9	digital	digital	ADJ
futech-372	241	10	transformation	transformation	NOUN
futech-372	241	11	in	in	ADP
futech-372	241	12	educational	educational	ADJ
futech-372	241	13	contexts	contexts	NOUN
futech-372	241	14	,	,	PUNCT
futech-372	241	15	suggesting	suggest	VERB
futech-372	241	16	that	that	SCONJ
futech-372	241	17	successful	successful	ADJ
futech-372	241	18	ai	ai	VERB
futech-372	241	19	implementation	implementation	NOUN
futech-372	241	20	requires	require	VERB
futech-372	241	21	a	a	DET
futech-372	241	22	holistic	holistic	ADJ
futech-372	241	23	approach	approach	NOUN
futech-372	241	24	that	that	PRON
futech-372	241	25	addresses	address	VERB
futech-372	241	26	both	both	CCONJ
futech-372	241	27	technological	technological	ADJ
futech-372	241	28	and	and	CCONJ
futech-372	241	29	organizational	organizational	ADJ
futech-372	241	30	dimensions	dimension	NOUN
futech-372	241	31	.	.	PUNCT
futech-372	242	1	5.2	5.2	NUM
futech-372	242	2	practical	practical	ADJ
futech-372	242	3	implications	implication	NOUN
futech-372	242	4	the	the	DET
futech-372	242	5	findings	finding	NOUN
futech-372	242	6	yield	yield	VERB
futech-372	242	7	substantial	substantial	ADJ
futech-372	242	8	practical	practical	ADJ
futech-372	242	9	implications	implication	NOUN
futech-372	242	10	for	for	ADP
futech-372	242	11	educational	educational	ADJ
futech-372	242	12	institutions	institution	NOUN
futech-372	242	13	seeking	seek	VERB
futech-372	242	14	to	to	PART
futech-372	242	15	enhance	enhance	VERB
futech-372	242	16	their	their	PRON
futech-372	242	17	innovation	innovation	NOUN
futech-372	242	18	performance	performance	NOUN
futech-372	242	19	.	.	PUNCT
futech-372	243	1	the	the	DET
futech-372	243	2	confirmed	confirm	VERB
futech-372	243	3	positive	positive	ADJ
futech-372	243	4	influence	influence	NOUN
futech-372	243	5	of	of	ADP
futech-372	243	6	digital	digital	ADJ
futech-372	243	7	marketing	marketing	NOUN
futech-372	243	8	on	on	ADP
futech-372	243	9	innovation	innovation	NOUN
futech-372	243	10	outcomes	outcome	NOUN
futech-372	243	11	,	,	PUNCT
futech-372	243	12	both	both	PRON
futech-372	243	13	directly	directly	ADV
futech-372	243	14	and	and	CCONJ
futech-372	243	15	through	through	ADP
futech-372	243	16	organizational	organizational	ADJ
futech-372	243	17	climate	climate	NOUN
futech-372	243	18	,	,	PUNCT
futech-372	243	19	highlights	highlight	VERB
futech-372	243	20	the	the	DET
futech-372	243	21	strategic	strategic	ADJ
futech-372	243	22	importance	importance	NOUN
futech-372	243	23	of	of	ADP
futech-372	243	24	digital	digital	ADJ
futech-372	243	25	marketing	marketing	NOUN
futech-372	243	26	integration	integration	NOUN
futech-372	243	27	beyond	beyond	ADP
futech-372	243	28	traditional	traditional	ADJ
futech-372	243	29	promotional	promotional	ADJ
futech-372	243	30	objectives	objective	NOUN
futech-372	243	31	.	.	PUNCT
futech-372	244	1	educational	educational	ADJ
futech-372	244	2	institutions	institution	NOUN
futech-372	244	3	should	should	AUX
futech-372	244	4	view	view	VERB
futech-372	244	5	digital	digital	ADJ
futech-372	244	6	marketing	marketing	NOUN
futech-372	244	7	as	as	ADP
futech-372	244	8	a	a	DET
futech-372	244	9	strategic	strategic	ADJ
futech-372	244	10	capability	capability	NOUN
futech-372	244	11	that	that	PRON
futech-372	244	12	not	not	PART
futech-372	244	13	only	only	ADV
futech-372	244	14	enhances	enhance	VERB
futech-372	244	15	market	market	NOUN
futech-372	244	16	visibility	visibility	NOUN
futech-372	244	17	but	but	CCONJ
futech-372	244	18	also	also	ADV
futech-372	244	19	generates	generate	VERB
futech-372	244	20	valuable	valuable	ADJ
futech-372	244	21	insights	insight	NOUN
futech-372	244	22	for	for	ADP
futech-372	244	23	product	product	NOUN
futech-372	244	24	innovation	innovation	NOUN
futech-372	244	25	.	.	PUNCT
futech-372	245	1	the	the	DET
futech-372	245	2	profound	profound	ADJ
futech-372	245	3	impact	impact	NOUN
futech-372	245	4	of	of	ADP
futech-372	245	5	organizational	organizational	ADJ
futech-372	245	6	innovation	innovation	NOUN
futech-372	245	7	climate	climate	NOUN
futech-372	245	8	on	on	ADP
futech-372	245	9	product	product	NOUN
futech-372	245	10	innovation	innovation	NOUN
futech-372	245	11	performance	performance	NOUN
futech-372	245	12	(	(	PUNCT
futech-372	245	13	β	β	X
futech-372	245	14	=	=	SYM
futech-372	245	15	0.683	0.683	NUM
futech-372	245	16	)	)	PUNCT
futech-372	245	17	indicates	indicate	VERB
futech-372	245	18	that	that	SCONJ
futech-372	245	19	higher	high	ADJ
futech-372	245	20	education	education	NOUN
futech-372	245	21	institutions	institution	NOUN
futech-372	245	22	need	need	VERB
futech-372	245	23	to	to	PART
futech-372	245	24	foster	foster	VERB
futech-372	245	25	a	a	DET
futech-372	245	26	culture	culture	NOUN
futech-372	245	27	of	of	ADP
futech-372	245	28	experimentation	experimentation	NOUN
futech-372	245	29	,	,	PUNCT
futech-372	245	30	knowledge	knowledge	NOUN
futech-372	245	31	dissemination	dissemination	NOUN
futech-372	245	32	,	,	PUNCT
futech-372	245	33	and	and	CCONJ
futech-372	245	34	collaborative	collaborative	ADJ
futech-372	245	35	troubleshooting	troubleshooting	NOUN
futech-372	245	36	.	.	PUNCT
futech-372	246	1	innovation	innovation	NOUN
futech-372	246	2	climate	climate	NOUN
futech-372	246	3	is	be	AUX
futech-372	246	4	primarily	primarily	ADV
futech-372	246	5	shaped	shape	VERB
futech-372	246	6	by	by	ADP
futech-372	246	7	the	the	DET
futech-372	246	8	organization	organization	NOUN
futech-372	246	9	's	's	PART
futech-372	246	10	leadership	leadership	NOUN
futech-372	246	11	's	's	PART
futech-372	246	12	willingness	willingness	NOUN
futech-372	246	13	to	to	PART
futech-372	246	14	promote	promote	VERB
futech-372	246	15	risk	risk	NOUN
futech-372	246	16	-	-	PUNCT
futech-372	246	17	taking	taking	NOUN
futech-372	246	18	,	,	PUNCT
futech-372	246	19	make	make	VERB
futech-372	246	20	adequate	adequate	ADJ
futech-372	246	21	resources	resource	NOUN
futech-372	246	22	available	available	ADJ
futech-372	246	23	for	for	ADP
futech-372	246	24	innovation	innovation	NOUN
futech-372	246	25	projects	project	NOUN
futech-372	246	26	,	,	PUNCT
futech-372	246	27	and	and	CCONJ
futech-372	246	28	positively	positively	ADV
futech-372	246	29	acknowledge	acknowledge	VERB
futech-372	246	30	inventive	inventive	ADJ
futech-372	246	31	efforts	effort	NOUN
futech-372	246	32	.	.	PUNCT
futech-372	247	1	this	this	PRON
futech-372	247	2	aligns	align	VERB
futech-372	247	3	with	with	ADP
futech-372	247	4	the	the	DET
futech-372	247	5	findings	finding	NOUN
futech-372	247	6	of	of	ADP
futech-372	247	7	tataryntseva	tataryntseva	PROPN
futech-372	247	8	and	and	CCONJ
futech-372	247	9	kryvobok	kryvobok	PROPN
futech-372	248	1	[	[	X
futech-372	248	2	6	6	NUM
futech-372	248	3	]	]	PUNCT
futech-372	248	4	,	,	PUNCT
futech-372	248	5	who	who	PRON
futech-372	248	6	tracked	track	VERB
futech-372	248	7	some	some	DET
futech-372	248	8	trends	trend	NOUN
futech-372	248	9	of	of	ADP
futech-372	248	10	digital	digital	ADJ
futech-372	248	11	marketing	marketing	NOUN
futech-372	248	12	usage	usage	NOUN
futech-372	248	13	that	that	PRON
futech-372	248	14	enhance	enhance	VERB
futech-372	248	15	financial	financial	ADJ
futech-372	248	16	performance	performance	NOUN
futech-372	248	17	via	via	ADP
futech-372	248	18	the	the	DET
futech-372	248	19	improvement	improvement	NOUN
futech-372	248	20	of	of	ADP
futech-372	248	21	innovation	innovation	NOUN
futech-372	248	22	performance	performance	NOUN
futech-372	248	23	.	.	PUNCT
futech-372	249	1	the	the	DET
futech-372	249	2	varying	vary	VERB
futech-372	249	3	impacts	impact	NOUN
futech-372	249	4	of	of	ADP
futech-372	249	5	the	the	DET
futech-372	249	6	dimensions	dimension	NOUN
futech-372	249	7	of	of	ADP
futech-372	249	8	digital	digital	ADJ
futech-372	249	9	marketing	marketing	NOUN
futech-372	249	10	have	have	VERB
futech-372	249	11	critical	critical	ADJ
futech-372	249	12	implications	implication	NOUN
futech-372	249	13	for	for	ADP
futech-372	249	14	guiding	guide	VERB
futech-372	249	15	resource	resource	NOUN
futech-372	249	16	allocation	allocation	NOUN
futech-372	249	17	strategies	strategy	NOUN
futech-372	249	18	,	,	PUNCT
futech-372	249	19	particularly	particularly	ADV
futech-372	249	20	regarding	regard	VERB
futech-372	249	21	ai	ai	INTJ
futech-372	249	22	marketing	marketing	NOUN
futech-372	249	23	investments	investment	NOUN
futech-372	249	24	.	.	PUNCT
futech-372	250	1	given	give	VERB
futech-372	250	2	the	the	DET
futech-372	250	3	pronounced	pronounce	VERB
futech-372	250	4	impact	impact	NOUN
futech-372	250	5	of	of	ADP
futech-372	250	6	ai	ai	INTJ
futech-372	250	7	marketing	marketing	NOUN
futech-372	250	8	on	on	ADP
futech-372	250	9	organizational	organizational	ADJ
futech-372	250	10	innovation	innovation	NOUN
futech-372	250	11	climate	climate	NOUN
futech-372	250	12	and	and	CCONJ
futech-372	250	13	its	its	PRON
futech-372	250	14	full	full	ADJ
futech-372	250	15	mediation	mediation	NOUN
futech-372	250	16	effect	effect	NOUN
futech-372	250	17	,	,	PUNCT
futech-372	250	18	educational	educational	ADJ
futech-372	250	19	institutions	institution	NOUN
futech-372	250	20	should	should	AUX
futech-372	250	21	adopt	adopt	VERB
futech-372	250	22	a	a	DET
futech-372	250	23	dual	dual	ADV
futech-372	250	24	-	-	PUNCT
futech-372	250	25	pronged	pronged	ADJ
futech-372	250	26	approach	approach	NOUN
futech-372	250	27	when	when	SCONJ
futech-372	250	28	implementing	implement	VERB
futech-372	250	29	ai	ai	ADP
futech-372	250	30	marketing	marketing	NOUN
futech-372	250	31	initiatives	initiative	NOUN
futech-372	250	32	.	.	PUNCT
futech-372	251	1	first	first	ADV
futech-372	251	2	,	,	PUNCT
futech-372	251	3	institutions	institution	NOUN
futech-372	251	4	should	should	AUX
futech-372	251	5	focus	focus	VERB
futech-372	251	6	on	on	ADP
futech-372	251	7	building	build	VERB
futech-372	251	8	technical	technical	ADJ
futech-372	251	9	capabilities	capability	NOUN
futech-372	251	10	in	in	ADP
futech-372	251	11	data	datum	NOUN
futech-372	251	12	analysis	analysis	NOUN
futech-372	251	13	,	,	PUNCT
futech-372	251	14	interface	interface	NOUN
futech-372	251	15	customization	customization	NOUN
futech-372	251	16	,	,	PUNCT
futech-372	251	17	and	and	CCONJ
futech-372	251	18	automated	automated	ADJ
futech-372	251	19	engagement	engagement	NOUN
futech-372	251	20	systems	system	NOUN
futech-372	251	21	.	.	PUNCT
futech-372	252	1	second	second	ADJ
futech-372	252	2	,	,	PUNCT
futech-372	252	3	and	and	CCONJ
futech-372	252	4	equally	equally	ADV
futech-372	252	5	important	important	ADJ
futech-372	252	6	,	,	PUNCT
futech-372	252	7	they	they	PRON
futech-372	252	8	must	must	AUX
futech-372	252	9	simultaneously	simultaneously	ADV
futech-372	252	10	invest	invest	VERB
futech-372	252	11	in	in	ADP
futech-372	252	12	creating	create	VERB
futech-372	252	13	accommodating	accommodate	VERB
futech-372	252	14	organizational	organizational	ADJ
futech-372	252	15	climates	climate	NOUN
futech-372	252	16	that	that	PRON
futech-372	252	17	support	support	VERB
futech-372	252	18	the	the	DET
futech-372	252	19	transformation	transformation	NOUN
futech-372	252	20	of	of	ADP
futech-372	252	21	ai	ai	ADJ
futech-372	252	22	insights	insight	NOUN
futech-372	252	23	into	into	ADP
futech-372	252	24	educational	educational	ADJ
futech-372	252	25	product	product	NOUN
futech-372	252	26	innovations	innovation	NOUN
futech-372	252	27	.	.	PUNCT
futech-372	253	1	this	this	DET
futech-372	253	2	finding	finding	NOUN
futech-372	253	3	has	have	VERB
futech-372	253	4	particularly	particularly	ADV
futech-372	253	5	important	important	ADJ
futech-372	253	6	implications	implication	NOUN
futech-372	253	7	for	for	ADP
futech-372	253	8	ai	ai	PRON
futech-372	253	9	marketing	marketing	NOUN
futech-372	253	10	implementation	implementation	NOUN
futech-372	253	11	strategies	strategy	NOUN
futech-372	253	12	.	.	PUNCT
futech-372	254	1	educational	educational	ADJ
futech-372	254	2	institutions	institution	NOUN
futech-372	254	3	should	should	AUX
futech-372	254	4	not	not	PART
futech-372	254	5	expect	expect	VERB
futech-372	254	6	immediate	immediate	ADJ
futech-372	254	7	innovation	innovation	NOUN
futech-372	254	8	returns	return	NOUN
futech-372	254	9	from	from	ADP
futech-372	254	10	ai	ai	PRON
futech-372	254	11	marketing	marketing	NOUN
futech-372	254	12	investments	investment	NOUN
futech-372	254	13	alone	alone	ADV
futech-372	254	14	.	.	PUNCT
futech-372	255	1	instead	instead	ADV
futech-372	255	2	,	,	PUNCT
futech-372	255	3	they	they	PRON
futech-372	255	4	should	should	AUX
futech-372	255	5	plan	plan	VERB
futech-372	255	6	for	for	ADP
futech-372	255	7	a	a	DET
futech-372	255	8	more	more	ADV
futech-372	255	9	comprehensive	comprehensive	ADJ
futech-372	255	10	transformation	transformation	NOUN
futech-372	255	11	that	that	PRON
futech-372	255	12	includes	include	VERB
futech-372	255	13	leadership	leadership	NOUN
futech-372	255	14	development	development	NOUN
futech-372	255	15	programs	program	NOUN
futech-372	255	16	to	to	PART
futech-372	255	17	support	support	VERB
futech-372	255	18	innovation	innovation	NOUN
futech-372	255	19	,	,	PUNCT
futech-372	255	20	cross	cross	ADJ
futech-372	255	21	-	-	ADJ
futech-372	255	22	functional	functional	ADJ
futech-372	255	23	collaboration	collaboration	NOUN
futech-372	255	24	initiatives	initiative	NOUN
futech-372	255	25	,	,	PUNCT
futech-372	255	26	resource	resource	NOUN
futech-372	255	27	allocation	allocation	NOUN
futech-372	255	28	for	for	ADP
futech-372	255	29	experimental	experimental	ADJ
futech-372	255	30	projects	project	NOUN
futech-372	255	31	,	,	PUNCT
futech-372	255	32	and	and	CCONJ
futech-372	255	33	reward	reward	VERB
futech-372	255	34	systems	system	NOUN
futech-372	255	35	that	that	PRON
futech-372	255	36	encourage	encourage	VERB
futech-372	255	37	creative	creative	ADJ
futech-372	255	38	risk	risk	NOUN
futech-372	255	39	-	-	PUNCT
futech-372	255	40	taking	taking	NOUN
futech-372	255	41	.	.	PUNCT
futech-372	256	1	this	this	DET
futech-372	256	2	balanced	balanced	ADJ
futech-372	256	3	investment	investment	NOUN
futech-372	256	4	in	in	ADP
futech-372	256	5	technological	technological	ADJ
futech-372	256	6	and	and	CCONJ
futech-372	256	7	organizational	organizational	ADJ
futech-372	256	8	change	change	NOUN
futech-372	256	9	demonstrates	demonstrate	VERB
futech-372	256	10	the	the	DET
futech-372	256	11	socio	socio	NOUN
futech-372	256	12	-	-	PUNCT
futech-372	256	13	technical	technical	ADJ
futech-372	256	14	approach	approach	NOUN
futech-372	256	15	essential	essential	ADJ
futech-372	256	16	for	for	ADP
futech-372	256	17	successful	successful	ADJ
futech-372	256	18	digital	digital	ADJ
futech-372	256	19	transformation	transformation	NOUN
futech-372	256	20	initiatives	initiative	NOUN
futech-372	256	21	.	.	PUNCT
futech-372	257	1	the	the	DET
futech-372	257	2	direct	direct	ADJ
futech-372	257	3	and	and	CCONJ
futech-372	257	4	indirect	indirect	ADJ
futech-372	257	5	effects	effect	NOUN
futech-372	257	6	of	of	ADP
futech-372	257	7	video	video	NOUN
futech-372	257	8	marketing	marketing	NOUN
futech-372	257	9	demonstrate	demonstrate	VERB
futech-372	257	10	its	its	PRON
futech-372	257	11	dual	dual	ADJ
futech-372	257	12	functionality	functionality	NOUN
futech-372	257	13	as	as	ADP
futech-372	257	14	a	a	DET
futech-372	257	15	strategic	strategic	ADJ
futech-372	257	16	communication	communication	NOUN
futech-372	257	17	tool	tool	NOUN
futech-372	257	18	and	and	CCONJ
futech-372	257	19	a	a	DET
futech-372	257	20	catalyst	catalyst	NOUN
futech-372	257	21	for	for	ADP
futech-372	257	22	innovation	innovation	NOUN
futech-372	257	23	.	.	PUNCT
futech-372	258	1	educational	educational	ADJ
futech-372	258	2	institutions	institution	NOUN
futech-372	258	3	can	can	AUX
futech-372	258	4	use	use	VERB
futech-372	258	5	videos	video	NOUN
futech-372	258	6	to	to	PART
futech-372	258	7	promote	promote	VERB
futech-372	258	8	their	their	PRON
futech-372	258	9	existing	exist	VERB
futech-372	258	10	offerings	offering	NOUN
futech-372	258	11	and	and	CCONJ
futech-372	258	12	,	,	PUNCT
futech-372	258	13	at	at	ADP
futech-372	258	14	the	the	DET
futech-372	258	15	same	same	ADJ
futech-372	258	16	time	time	NOUN
futech-372	258	17	,	,	PUNCT
futech-372	258	18	consider	consider	VERB
futech-372	258	19	how	how	SCONJ
futech-372	258	20	visual	visual	ADJ
futech-372	258	21	narratives	narrative	NOUN
futech-372	258	22	can	can	AUX
futech-372	258	23	revolutionise	revolutionise	VERB
futech-372	258	24	the	the	DET
futech-372	258	25	development	development	NOUN
futech-372	258	26	of	of	ADP
futech-372	258	27	new	new	ADJ
futech-372	258	28	educational	educational	ADJ
futech-372	258	29	products	product	NOUN
futech-372	258	30	.	.	PUNCT
futech-372	259	1	this	this	DET
futech-372	259	2	dual	dual	ADJ
futech-372	259	3	function	function	NOUN
futech-372	259	4	explains	explain	VERB
futech-372	259	5	why	why	SCONJ
futech-372	259	6	video	video	NOUN
futech-372	259	7	marketing	marketing	NOUN
futech-372	259	8	is	be	AUX
futech-372	259	9	particularly	particularly	ADV
futech-372	259	10	advantageous	advantageous	ADJ
futech-372	259	11	for	for	ADP
futech-372	259	12	resource	resource	NOUN
futech-372	259	13	-	-	PUNCT
futech-372	259	14	constrained	constrain	VERB
futech-372	259	15	institutions	institution	NOUN
futech-372	259	16	trying	try	VERB
futech-372	259	17	to	to	PART
futech-372	259	18	maximise	maximise	VERB
futech-372	259	19	return	return	NOUN
futech-372	259	20	on	on	ADP
futech-372	259	21	investment	investment	NOUN
futech-372	259	22	from	from	ADP
futech-372	259	23	digital	digital	ADJ
futech-372	259	24	marketing	marketing	NOUN
futech-372	259	25	strategies	strategy	NOUN
futech-372	259	26	.	.	PUNCT
futech-372	260	1	the	the	DET
futech-372	260	2	less	less	ADV
futech-372	260	3	pronounced	pronounced	ADJ
futech-372	260	4	impact	impact	NOUN
futech-372	260	5	of	of	ADP
futech-372	260	6	social	social	ADJ
futech-372	260	7	media	medium	NOUN
futech-372	260	8	marketing	marketing	NOUN
futech-372	260	9	implies	imply	VERB
futech-372	260	10	it	it	PRON
futech-372	260	11	might	might	AUX
futech-372	260	12	act	act	VERB
futech-372	260	13	as	as	ADP
futech-372	260	14	a	a	DET
futech-372	260	15	foundational	foundational	ADJ
futech-372	260	16	digital	digital	ADJ
futech-372	260	17	marketing	marketing	NOUN
futech-372	260	18	capability	capability	NOUN
futech-372	260	19	that	that	PRON
futech-372	260	20	scaffolds	scaffold	VERB
futech-372	260	21	critical	critical	ADJ
futech-372	260	22	connectivity	connectivity	NOUN
futech-372	260	23	to	to	ADP
futech-372	260	24	a	a	DET
futech-372	260	25	market	market	NOUN
futech-372	260	26	,	,	PUNCT
futech-372	260	27	yet	yet	CCONJ
futech-372	260	28	offers	offer	VERB
futech-372	260	29	less	less	ADJ
futech-372	260	30	distinctive	distinctive	ADJ
futech-372	260	31	innovation	innovation	NOUN
futech-372	260	32	value	value	NOUN
futech-372	260	33	when	when	SCONJ
futech-372	260	34	compared	compare	VERB
futech-372	260	35	to	to	ADP
futech-372	260	36	more	more	ADV
futech-372	260	37	sophisticated	sophisticated	ADJ
futech-372	260	38	alternatives	alternative	NOUN
futech-372	260	39	.	.	PUNCT
futech-372	261	1	in	in	ADP
futech-372	261	2	any	any	DET
futech-372	261	3	case	case	NOUN
futech-372	261	4	,	,	PUNCT
futech-372	261	5	the	the	DET
futech-372	261	6	substantial	substantial	ADJ
futech-372	261	7	mark	mark	NOUN
futech-372	261	8	it	it	PRON
futech-372	261	9	leaves	leave	VERB
futech-372	261	10	on	on	ADP
futech-372	261	11	both	both	CCONJ
futech-372	261	12	the	the	DET
futech-372	261	13	organizational	organizational	ADJ
futech-372	261	14	climate	climate	NOUN
futech-372	261	15	for	for	ADP
futech-372	261	16	innovation	innovation	NOUN
futech-372	261	17	and	and	CCONJ
futech-372	261	18	the	the	DET
futech-372	261	19	overall	overall	ADJ
futech-372	261	20	innovation	innovation	NOUN
futech-372	261	21	performance	performance	NOUN
futech-372	261	22	of	of	ADP
futech-372	261	23	educational	educational	ADJ
futech-372	261	24	products	product	NOUN
futech-372	261	25	attests	attest	VERB
futech-372	261	26	to	to	ADP
futech-372	261	27	its	its	PRON
futech-372	261	28	significant	significant	ADJ
futech-372	261	29	role	role	NOUN
futech-372	261	30	as	as	ADP
futech-372	261	31	a	a	DET
futech-372	261	32	marketing	marketing	NOUN
futech-372	261	33	toolkit	toolkit	NOUN
futech-372	261	34	staple	staple	NOUN
futech-372	261	35	for	for	ADP
futech-372	261	36	educational	educational	ADJ
futech-372	261	37	institutions	institution	NOUN
futech-372	261	38	.	.	PUNCT
futech-372	262	1	5.3	5.3	NUM
futech-372	262	2	limitations	limitation	NOUN
futech-372	262	3	and	and	CCONJ
futech-372	262	4	future	future	ADJ
futech-372	262	5	research	research	NOUN
futech-372	262	6	directions	direction	NOUN
futech-372	262	7	this	this	DET
futech-372	262	8	study	study	NOUN
futech-372	262	9	presents	present	VERB
futech-372	262	10	several	several	ADJ
futech-372	262	11	vital	vital	ADJ
futech-372	262	12	contributions	contribution	NOUN
futech-372	262	13	alongside	alongside	ADP
futech-372	262	14	inherent	inherent	ADJ
futech-372	262	15	limitations	limitation	NOUN
futech-372	262	16	that	that	PRON
futech-372	262	17	open	open	VERB
futech-372	262	18	avenues	avenue	NOUN
futech-372	262	19	for	for	ADP
futech-372	262	20	future	future	ADJ
futech-372	262	21	research	research	NOUN
futech-372	262	22	.	.	PUNCT
futech-372	263	1	the	the	DET
futech-372	263	2	cross	cross	ADJ
futech-372	263	3	-	-	ADJ
futech-372	263	4	sectional	sectional	ADJ
futech-372	263	5	design	design	NOUN
futech-372	263	6	limits	limit	NOUN
futech-372	263	7	causal	causal	ADJ
futech-372	263	8	inferences	inference	NOUN
futech-372	263	9	,	,	PUNCT
futech-372	263	10	as	as	SCONJ
futech-372	263	11	it	it	PRON
futech-372	263	12	does	do	AUX
futech-372	263	13	not	not	PART
futech-372	263	14	allow	allow	VERB
futech-372	263	15	for	for	ADP
futech-372	263	16	a	a	DET
futech-372	263	17	definitive	definitive	ADJ
futech-372	263	18	explanation	explanation	NOUN
futech-372	263	19	of	of	ADP
futech-372	263	20	causation	causation	NOUN
futech-372	263	21	.	.	PUNCT
futech-372	264	1	with	with	ADP
futech-372	264	2	regard	regard	NOUN
futech-372	264	3	to	to	ADP
futech-372	264	4	the	the	DET
futech-372	264	5	marketing	marketing	NOUN
futech-372	264	6	strategies	strategy	NOUN
futech-372	264	7	,	,	PUNCT
futech-372	264	8	organizational	organizational	ADJ
futech-372	264	9	innovation	innovation	NOUN
futech-372	264	10	climate	climate	NOUN
futech-372	264	11	,	,	PUNCT
futech-372	264	12	and	and	CCONJ
futech-372	264	13	product	product	NOUN
futech-372	264	14	innovation	innovation	NOUN
futech-372	264	15	performance	performance	NOUN
futech-372	264	16	,	,	PUNCT
futech-372	264	17	longitudinal	longitudinal	ADJ
futech-372	264	18	studies	study	NOUN
futech-372	264	19	would	would	AUX
futech-372	264	20	be	be	AUX
futech-372	264	21	able	able	ADJ
futech-372	264	22	to	to	PART
futech-372	264	23	account	account	VERB
futech-372	264	24	for	for	ADP
futech-372	264	25	temporal	temporal	ADJ
futech-372	264	26	dynamics	dynamic	NOUN
futech-372	264	27	to	to	ADP
futech-372	264	28	a	a	DET
futech-372	264	29	greater	great	ADJ
futech-372	264	30	extent	extent	NOUN
futech-372	264	31	.	.	PUNCT
futech-372	265	1	furthermore	furthermore	ADV
futech-372	265	2	,	,	PUNCT
futech-372	265	3	the	the	DET
futech-372	265	4	malaysian	malaysian	ADJ
futech-372	265	5	context	context	NOUN
futech-372	265	6	is	be	AUX
futech-372	265	7	helpful	helpful	ADJ
futech-372	265	8	for	for	ADP
futech-372	265	9	understanding	understand	VERB
futech-372	265	10	emerging	emerge	VERB
futech-372	265	11	market	market	NOUN
futech-372	265	12	dynamics	dynamic	NOUN
futech-372	265	13	,	,	PUNCT
futech-372	265	14	but	but	CCONJ
futech-372	265	15	also	also	ADV
futech-372	265	16	serves	serve	VERB
futech-372	265	17	to	to	PART
futech-372	265	18	limit	limit	VERB
futech-372	265	19	the	the	DET
futech-372	265	20	scope	scope	NOUN
futech-372	265	21	with	with	ADP
futech-372	265	22	regard	regard	NOUN
futech-372	265	23	to	to	ADP
futech-372	265	24	generalisability	generalisability	NOUN
futech-372	265	25	to	to	ADP
futech-372	265	26	other	other	ADJ
futech-372	265	27	national	national	ADJ
futech-372	265	28	educational	educational	ADJ
futech-372	265	29	systems	system	NOUN
futech-372	265	30	with	with	ADP
futech-372	265	31	different	different	ADJ
futech-372	265	32	technological	technological	ADJ
futech-372	265	33	frameworks	framework	NOUN
futech-372	265	34	and	and	CCONJ
futech-372	265	35	cultural	cultural	ADJ
futech-372	265	36	approaches	approach	NOUN
futech-372	265	37	towards	towards	ADP
futech-372	265	38	innovation	innovation	NOUN
futech-372	265	39	.	.	PUNCT
futech-372	266	1	future	future	ADJ
futech-372	266	2	research	research	NOUN
futech-372	266	3	could	could	AUX
futech-372	266	4	explore	explore	VERB
futech-372	266	5	the	the	DET
futech-372	266	6	temporal	temporal	ADJ
futech-372	266	7	dimensions	dimension	NOUN
futech-372	266	8	of	of	ADP
futech-372	266	9	ai	ai	INTJ
futech-372	266	10	marketing	marketing	NOUN
futech-372	266	11	implementation	implementation	NOUN
futech-372	266	12	and	and	CCONJ
futech-372	266	13	its	its	PRON
futech-372	266	14	evolving	evolve	VERB
futech-372	266	15	impact	impact	NOUN
futech-372	266	16	on	on	ADP
futech-372	266	17	organizational	organizational	ADJ
futech-372	266	18	innovation	innovation	NOUN
futech-372	266	19	climate	climate	NOUN
futech-372	266	20	over	over	ADP
futech-372	266	21	time	time	NOUN
futech-372	266	22	.	.	PUNCT
futech-372	267	1	longitudinal	longitudinal	ADJ
futech-372	267	2	studies	study	NOUN
futech-372	267	3	would	would	AUX
futech-372	267	4	be	be	AUX
futech-372	267	5	particularly	particularly	ADV
futech-372	267	6	valuable	valuable	ADJ
futech-372	267	7	in	in	ADP
futech-372	267	8	understanding	understand	VERB
futech-372	267	9	how	how	SCONJ
futech-372	267	10	the	the	DET
futech-372	267	11	full	full	ADJ
futech-372	267	12	mediation	mediation	NOUN
futech-372	267	13	effect	effect	NOUN
futech-372	267	14	of	of	ADP
futech-372	267	15	ai	ai	INTJ
futech-372	267	16	marketing	marketing	NOUN
futech-372	267	17	develops	develop	NOUN
futech-372	267	18	and	and	CCONJ
futech-372	267	19	whether	whether	SCONJ
futech-372	267	20	direct	direct	ADJ
futech-372	267	21	effects	effect	NOUN
futech-372	267	22	emerge	emerge	VERB
futech-372	267	23	as	as	SCONJ
futech-372	267	24	organizations	organization	NOUN
futech-372	267	25	mature	mature	VERB
futech-372	267	26	in	in	ADP
futech-372	267	27	their	their	PRON
futech-372	267	28	ai	ai	ADJ
futech-372	267	29	capabilities	capability	NOUN
futech-372	267	30	.	.	PUNCT
futech-372	268	1	this	this	DET
futech-372	268	2	study	study	NOUN
futech-372	268	3	's	's	PART
futech-372	268	4	findings	finding	NOUN
futech-372	268	5	,	,	PUNCT
futech-372	268	6	combined	combine	VERB
futech-372	268	7	with	with	ADP
futech-372	268	8	li	li	PROPN
futech-372	268	9	et	et	PROPN
futech-372	268	10	al	al	PROPN
futech-372	268	11	.	.	PUNCT
futech-372	269	1	[	[	X
futech-372	269	2	19	19	NUM
futech-372	269	3	]	]	PUNCT
futech-372	269	4	research	research	NOUN
futech-372	269	5	regarding	regard	VERB
futech-372	269	6	consumer	consumer	NOUN
futech-372	269	7	behaviour	behaviour	NOUN
futech-372	269	8	surrounding	surround	VERB
futech-372	269	9	the	the	DET
futech-372	269	10	purchase	purchase	NOUN
futech-372	269	11	of	of	ADP
futech-372	269	12	innovative	innovative	ADJ
futech-372	269	13	products	product	NOUN
futech-372	269	14	,	,	PUNCT
futech-372	269	15	suggest	suggest	VERB
futech-372	269	16	that	that	SCONJ
futech-372	269	17	additional	additional	ADJ
futech-372	269	18	research	research	NOUN
futech-372	269	19	could	could	AUX
futech-372	269	20	be	be	AUX
futech-372	269	21	conducted	conduct	VERB
futech-372	269	22	to	to	PART
futech-372	269	23	examine	examine	VERB
futech-372	269	24	how	how	SCONJ
futech-372	269	25	these	these	DET
futech-372	269	26	components	component	NOUN
futech-372	269	27	act	act	VERB
futech-372	269	28	as	as	ADP
futech-372	269	29	moderators	moderator	NOUN
futech-372	269	30	in	in	ADP
futech-372	269	31	the	the	DET
futech-372	269	32	relationship	relationship	NOUN
futech-372	269	33	between	between	ADP
futech-372	269	34	digital	digital	ADJ
futech-372	269	35	marketing	marketing	NOUN
futech-372	269	36	strategies	strategy	NOUN
futech-372	269	37	and	and	CCONJ
futech-372	269	38	innovation	innovation	NOUN
futech-372	269	39	in	in	ADP
futech-372	269	40	educational	educational	ADJ
futech-372	269	41	products	product	NOUN
futech-372	269	42	.	.	PUNCT
futech-372	270	1	kauffeld	kauffeld	PROPN
futech-372	270	2	et	et	PROPN
futech-372	270	3	al	al	PROPN
futech-372	270	4	.	.	PUNCT
futech-372	271	1	[	[	X
futech-372	271	2	20	20	NUM
futech-372	271	3	]	]	PUNCT
futech-372	271	4	used	use	VERB
futech-372	271	5	multidimensional	multidimensional	ADJ
futech-372	271	6	frameworks	framework	NOUN
futech-372	271	7	to	to	PART
futech-372	271	8	examine	examine	VERB
futech-372	271	9	the	the	DET
futech-372	271	10	dimensions	dimension	NOUN
futech-372	271	11	of	of	ADP
futech-372	271	12	digital	digital	ADJ
futech-372	271	13	marketing	marketing	NOUN
futech-372	271	14	within	within	ADP
futech-372	271	15	educational	educational	ADJ
futech-372	271	16	contexts	contexts	NOUN
futech-372	271	17	,	,	PUNCT
futech-372	271	18	providing	provide	VERB
futech-372	271	19	opportunities	opportunity	NOUN
futech-372	271	20	for	for	ADP
futech-372	271	21	further	further	ADJ
futech-372	271	22	examination	examination	NOUN
futech-372	271	23	of	of	ADP
futech-372	271	24	newly	newly	ADV
futech-372	271	25	emerging	emerge	VERB
futech-372	271	26	innovative	innovative	ADJ
futech-372	271	27	approaches	approach	NOUN
futech-372	271	28	.	.	PUNCT
futech-372	272	1	the	the	DET
futech-372	272	2	use	use	NOUN
futech-372	272	3	of	of	ADP
futech-372	272	4	self	self	NOUN
futech-372	272	5	-	-	PUNCT
futech-372	272	6	reported	report	VERB
futech-372	272	7	measures	measure	NOUN
futech-372	272	8	is	be	AUX
futech-372	272	9	another	another	DET
futech-372	272	10	limitation	limitation	NOUN
futech-372	272	11	because	because	SCONJ
futech-372	272	12	different	different	ADJ
futech-372	272	13	respondents	respondent	NOUN
futech-372	272	14	might	might	AUX
futech-372	272	15	have	have	VERB
futech-372	272	16	different	different	ADJ
futech-372	272	17	interpretations	interpretation	NOUN
futech-372	272	18	of	of	ADP
futech-372	272	19	innovation	innovation	NOUN
futech-372	272	20	performance	performance	NOUN
futech-372	272	21	.	.	PUNCT
futech-372	273	1	objective	objective	ADJ
futech-372	273	2	measures	measure	NOUN
futech-372	273	3	of	of	ADP
futech-372	273	4	innovation	innovation	NOUN
futech-372	273	5	outcomes	outcome	NOUN
futech-372	273	6	,	,	PUNCT
futech-372	273	7	for	for	ADP
futech-372	273	8	example	example	NOUN
futech-372	273	9	,	,	PUNCT
futech-372	273	10	the	the	DET
futech-372	273	11	success	success	NOUN
futech-372	273	12	rate	rate	NOUN
futech-372	273	13	of	of	ADP
futech-372	273	14	new	new	ADJ
futech-372	273	15	programmes	programme	NOUN
futech-372	273	16	launched	launch	VERB
futech-372	273	17	or	or	CCONJ
futech-372	273	18	their	their	PRON
futech-372	273	19	adoption	adoption	NOUN
futech-372	273	20	rates	rate	NOUN
futech-372	273	21	,	,	PUNCT
futech-372	273	22	could	could	AUX
futech-372	273	23	be	be	AUX
futech-372	273	24	more	more	ADV
futech-372	273	25	reliable	reliable	ADJ
futech-372	273	26	.	.	PUNCT
futech-372	274	1	this	this	DET
futech-372	274	2	study	study	NOUN
futech-372	274	3	concentrated	concentrate	VERB
futech-372	274	4	primarily	primarily	ADV
futech-372	274	5	on	on	ADP
futech-372	274	6	internal	internal	ADJ
futech-372	274	7	organizational	organizational	ADJ
futech-372	274	8	factors	factor	NOUN
futech-372	274	9	,	,	PUNCT
futech-372	274	10	with	with	ADP
futech-372	274	11	limited	limited	ADJ
futech-372	274	12	attention	attention	NOUN
futech-372	274	13	to	to	ADP
futech-372	274	14	the	the	DET
futech-372	274	15	external	external	ADJ
futech-372	274	16	environment	environment	NOUN
futech-372	274	17	.	.	PUNCT
futech-372	275	1	future	future	ADJ
futech-372	275	2	research	research	NOUN
futech-372	275	3	could	could	AUX
futech-372	275	4	analyse	analyse	VERB
futech-372	275	5	the	the	DET
futech-372	275	6	x.	x.	PROPN
futech-372	275	7	liang	liang	PROPN
futech-372	275	8	et	et	PROPN
futech-372	275	9	al	al	PROPN
futech-372	275	10	.	.	PROPN
futech-372	275	11	/future	/future	PUNCT
futech-372	275	12	technology	technology	PROPN
futech-372	275	13	august	august	PROPN
futech-372	275	14	2025|	2025|	NUM
futech-372	276	1	volume	volume	NOUN
futech-372	276	2	04	04	NUM
futech-372	277	1	|	|	NOUN
futech-372	277	2	issue	issue	NOUN
futech-372	277	3	03	03	NUM
futech-372	278	1	|	|	ADV
futech-372	278	2	pages	page	VERB
futech-372	278	3	138	138	NUM
futech-372	278	4	-	-	SYM
futech-372	278	5	147	147	NUM
futech-372	278	6	146	146	NUM
futech-372	278	7	impact	impact	NOUN
futech-372	278	8	of	of	ADP
futech-372	278	9	competitive	competitive	ADJ
futech-372	278	10	intensity	intensity	NOUN
futech-372	278	11	,	,	PUNCT
futech-372	278	12	regulatory	regulatory	ADJ
futech-372	278	13	environment	environment	NOUN
futech-372	278	14	,	,	PUNCT
futech-372	278	15	or	or	CCONJ
futech-372	278	16	technological	technological	ADJ
futech-372	278	17	turbulence	turbulence	NOUN
futech-372	278	18	as	as	ADP
futech-372	278	19	moderators	moderator	NOUN
futech-372	278	20	of	of	ADP
futech-372	278	21	the	the	DET
futech-372	278	22	relationships	relationship	NOUN
futech-372	278	23	examined	examine	VERB
futech-372	278	24	in	in	ADP
futech-372	278	25	this	this	DET
futech-372	278	26	study	study	NOUN
futech-372	278	27	.	.	PUNCT
futech-372	279	1	research	research	NOUN
futech-372	279	2	might	might	AUX
futech-372	279	3	also	also	ADV
futech-372	279	4	focus	focus	VERB
futech-372	279	5	on	on	ADP
futech-372	279	6	the	the	DET
futech-372	279	7	microfoundations	microfoundation	NOUN
futech-372	279	8	of	of	ADP
futech-372	279	9	innovation	innovation	NOUN
futech-372	279	10	climate	climate	NOUN
futech-372	279	11	in	in	ADP
futech-372	279	12	educational	educational	ADJ
futech-372	279	13	institutions	institution	NOUN
futech-372	279	14	,	,	PUNCT
futech-372	279	15	examining	examine	VERB
futech-372	279	16	how	how	SCONJ
futech-372	279	17	organizational	organizational	ADJ
futech-372	279	18	leadership	leadership	NOUN
futech-372	279	19	styles	style	NOUN
futech-372	279	20	,	,	PUNCT
futech-372	279	21	structural	structural	ADJ
futech-372	279	22	configurations	configuration	NOUN
futech-372	279	23	,	,	PUNCT
futech-372	279	24	and	and	CCONJ
futech-372	279	25	human	human	ADJ
futech-372	279	26	resource	resource	NOUN
futech-372	279	27	policies	policy	NOUN
futech-372	279	28	shape	shape	VERB
futech-372	279	29	supportive	supportive	ADJ
futech-372	279	30	environments	environment	NOUN
futech-372	279	31	for	for	ADP
futech-372	279	32	innovation	innovation	NOUN
futech-372	279	33	.	.	PUNCT
futech-372	280	1	furthermore	furthermore	ADV
futech-372	280	2	,	,	PUNCT
futech-372	280	3	comparative	comparative	ADJ
futech-372	280	4	studies	study	NOUN
futech-372	280	5	across	across	ADP
futech-372	280	6	different	different	ADJ
futech-372	280	7	types	type	NOUN
futech-372	280	8	of	of	ADP
futech-372	280	9	educational	educational	ADJ
futech-372	280	10	institutions	institution	NOUN
futech-372	280	11	,	,	PUNCT
futech-372	280	12	such	such	ADJ
futech-372	280	13	as	as	ADP
futech-372	280	14	public	public	ADJ
futech-372	280	15	versus	versus	ADP
futech-372	280	16	private	private	ADJ
futech-372	280	17	or	or	CCONJ
futech-372	280	18	traditional	traditional	ADJ
futech-372	280	19	versus	versus	ADP
futech-372	280	20	online	online	ADJ
futech-372	280	21	institutions	institution	NOUN
futech-372	280	22	,	,	PUNCT
futech-372	280	23	could	could	AUX
futech-372	280	24	reveal	reveal	VERB
futech-372	280	25	context	context	NOUN
futech-372	280	26	-	-	PUNCT
futech-372	280	27	specific	specific	ADJ
futech-372	280	28	patterns	pattern	NOUN
futech-372	280	29	regarding	regard	VERB
futech-372	280	30	the	the	DET
futech-372	280	31	effectiveness	effectiveness	NOUN
futech-372	280	32	of	of	ADP
futech-372	280	33	digital	digital	ADJ
futech-372	280	34	marketing	marketing	NOUN
futech-372	280	35	strategies	strategy	NOUN
futech-372	280	36	for	for	ADP
futech-372	280	37	innovation	innovation	NOUN
futech-372	280	38	outcomes	outcome	NOUN
futech-372	280	39	.	.	PUNCT
futech-372	281	1	6	6	X
futech-372	281	2	.	.	X
futech-372	281	3	conclusion	conclusion	NOUN
futech-372	281	4	this	this	DET
futech-372	281	5	research	research	NOUN
futech-372	281	6	examined	examine	VERB
futech-372	281	7	the	the	DET
futech-372	281	8	interactions	interaction	NOUN
futech-372	281	9	between	between	ADP
futech-372	281	10	digital	digital	ADJ
futech-372	281	11	marketing	marketing	NOUN
futech-372	281	12	,	,	PUNCT
futech-372	281	13	organizational	organizational	ADJ
futech-372	281	14	innovation	innovation	NOUN
futech-372	281	15	climate	climate	NOUN
futech-372	281	16	,	,	PUNCT
futech-372	281	17	and	and	CCONJ
futech-372	281	18	product	product	NOUN
futech-372	281	19	innovation	innovation	NOUN
futech-372	281	20	performance	performance	NOUN
futech-372	281	21	in	in	ADP
futech-372	281	22	educational	educational	ADJ
futech-372	281	23	institutions	institution	NOUN
futech-372	281	24	in	in	ADP
futech-372	281	25	malaysia	malaysia	PROPN
futech-372	281	26	.	.	PUNCT
futech-372	282	1	the	the	DET
futech-372	282	2	results	result	NOUN
futech-372	282	3	indicated	indicate	VERB
futech-372	282	4	that	that	SCONJ
futech-372	282	5	the	the	DET
futech-372	282	6	constituent	constituent	ADJ
futech-372	282	7	elements	element	NOUN
futech-372	282	8	of	of	ADP
futech-372	282	9	digital	digital	ADJ
futech-372	282	10	marketing	marketing	NOUN
futech-372	282	11	,	,	PUNCT
futech-372	282	12	namely	namely	ADV
futech-372	282	13	,	,	PUNCT
futech-372	282	14	social	social	ADJ
futech-372	282	15	media	medium	NOUN
futech-372	282	16	marketing	marketing	NOUN
futech-372	282	17	,	,	PUNCT
futech-372	282	18	video	video	NOUN
futech-372	282	19	marketing	marketing	NOUN
futech-372	282	20	,	,	PUNCT
futech-372	282	21	and	and	CCONJ
futech-372	282	22	ai	ai	VERB
futech-372	282	23	marketing	marketing	NOUN
futech-372	282	24	,	,	PUNCT
futech-372	282	25	impact	impact	NOUN
futech-372	282	26	product	product	NOUN
futech-372	282	27	innovation	innovation	NOUN
futech-372	282	28	performance	performance	NOUN
futech-372	282	29	both	both	CCONJ
futech-372	282	30	directly	directly	ADV
futech-372	282	31	and	and	CCONJ
futech-372	282	32	indirectly	indirectly	ADV
futech-372	282	33	through	through	ADP
futech-372	282	34	organizational	organizational	ADJ
futech-372	282	35	innovation	innovation	NOUN
futech-372	282	36	climate	climate	NOUN
futech-372	282	37	.	.	PUNCT
futech-372	283	1	ai	ai	VERB
futech-372	283	2	marketing	marketing	NOUN
futech-372	283	3	was	be	AUX
futech-372	283	4	the	the	DET
futech-372	283	5	most	most	ADV
futech-372	283	6	dominant	dominant	ADJ
futech-372	283	7	factor	factor	NOUN
futech-372	283	8	impacting	impact	VERB
futech-372	283	9	organizational	organizational	ADJ
futech-372	283	10	innovation	innovation	NOUN
futech-372	283	11	climate	climate	NOUN
futech-372	283	12	,	,	PUNCT
futech-372	283	13	with	with	ADP
futech-372	283	14	video	video	NOUN
futech-372	283	15	marketing	marketing	NOUN
futech-372	283	16	and	and	CCONJ
futech-372	283	17	social	social	ADJ
futech-372	283	18	media	medium	NOUN
futech-372	283	19	marketing	marketing	NOUN
futech-372	283	20	following	follow	VERB
futech-372	283	21	sequentially	sequentially	ADV
futech-372	283	22	.	.	PUNCT
futech-372	284	1	these	these	DET
futech-372	284	2	findings	finding	NOUN
futech-372	284	3	illustrate	illustrate	VERB
futech-372	284	4	that	that	SCONJ
futech-372	284	5	not	not	PART
futech-372	284	6	all	all	DET
futech-372	284	7	dimensions	dimension	NOUN
futech-372	284	8	of	of	ADP
futech-372	284	9	digital	digital	ADJ
futech-372	284	10	marketing	marketing	NOUN
futech-372	284	11	have	have	VERB
futech-372	284	12	the	the	DET
futech-372	284	13	same	same	ADJ
futech-372	284	14	influence	influence	NOUN
futech-372	284	15	.	.	PUNCT
futech-372	285	1	a	a	DET
futech-372	285	2	considerable	considerable	ADJ
futech-372	285	3	portion	portion	NOUN
futech-372	285	4	of	of	ADP
futech-372	285	5	the	the	DET
futech-372	285	6	impact	impact	NOUN
futech-372	285	7	of	of	ADP
futech-372	285	8	organizational	organizational	ADJ
futech-372	285	9	innovation	innovation	NOUN
futech-372	285	10	climate	climate	NOUN
futech-372	285	11	on	on	ADP
futech-372	285	12	productivity	productivity	NOUN
futech-372	285	13	underscores	underscore	VERB
futech-372	285	14	the	the	DET
futech-372	285	15	need	need	NOUN
futech-372	285	16	to	to	PART
futech-372	285	17	foster	foster	VERB
futech-372	285	18	an	an	DET
futech-372	285	19	environment	environment	NOUN
futech-372	285	20	that	that	PRON
futech-372	285	21	encourages	encourage	VERB
futech-372	285	22	innovation	innovation	NOUN
futech-372	285	23	in	in	ADP
futech-372	285	24	order	order	NOUN
futech-372	285	25	to	to	PART
futech-372	285	26	fully	fully	ADV
futech-372	285	27	leverage	leverage	VERB
futech-372	285	28	investments	investment	NOUN
futech-372	285	29	in	in	ADP
futech-372	285	30	marketing	marketing	NOUN
futech-372	285	31	technologies	technology	NOUN
futech-372	285	32	.	.	PUNCT
futech-372	286	1	educational	educational	ADJ
futech-372	286	2	institutions	institution	NOUN
futech-372	286	3	that	that	PRON
futech-372	286	4	want	want	VERB
futech-372	286	5	to	to	PART
futech-372	286	6	strengthen	strengthen	VERB
futech-372	286	7	their	their	PRON
futech-372	286	8	innovative	innovative	ADJ
futech-372	286	9	capabilities	capability	NOUN
futech-372	286	10	should	should	AUX
futech-372	286	11	adopt	adopt	VERB
futech-372	286	12	sophisticated	sophisticated	ADJ
futech-372	286	13	digital	digital	ADJ
futech-372	286	14	marketing	marketing	NOUN
futech-372	286	15	models	model	NOUN
futech-372	286	16	while	while	SCONJ
futech-372	286	17	simultaneously	simultaneously	ADV
futech-372	286	18	fostering	foster	VERB
futech-372	286	19	climates	climate	NOUN
futech-372	286	20	that	that	PRON
futech-372	286	21	support	support	VERB
futech-372	286	22	organizational	organizational	ADJ
futech-372	286	23	innovation	innovation	NOUN
futech-372	286	24	to	to	PART
futech-372	286	25	promote	promote	VERB
futech-372	286	26	versatility	versatility	NOUN
futech-372	286	27	in	in	ADP
futech-372	286	28	innovation	innovation	NOUN
futech-372	286	29	tools	tool	NOUN
futech-372	286	30	and	and	CCONJ
futech-372	286	31	techniques	technique	NOUN
futech-372	286	32	at	at	ADP
futech-372	286	33	their	their	PRON
futech-372	286	34	disposal	disposal	NOUN
futech-372	286	35	.	.	PUNCT
futech-372	287	1	such	such	DET
futech-372	287	2	an	an	DET
futech-372	287	3	approach	approach	NOUN
futech-372	287	4	allows	allow	VERB
futech-372	287	5	educational	educational	ADJ
futech-372	287	6	institutions	institution	NOUN
futech-372	287	7	to	to	PART
futech-372	287	8	better	well	ADV
futech-372	287	9	utilise	utilise	VERB
futech-372	287	10	the	the	DET
futech-372	287	11	insights	insight	NOUN
futech-372	287	12	garnered	garner	VERB
futech-372	287	13	through	through	ADP
futech-372	287	14	digital	digital	ADJ
futech-372	287	15	marketing	marketing	NOUN
futech-372	287	16	to	to	PART
futech-372	287	17	develop	develop	VERB
futech-372	287	18	innovative	innovative	ADJ
futech-372	287	19	educational	educational	ADJ
futech-372	287	20	products	product	NOUN
futech-372	287	21	that	that	PRON
futech-372	287	22	respond	respond	VERB
futech-372	287	23	to	to	ADP
futech-372	287	24	the	the	DET
futech-372	287	25	changing	change	VERB
futech-372	287	26	needs	need	NOUN
futech-372	287	27	of	of	ADP
futech-372	287	28	the	the	DET
futech-372	287	29	students	student	NOUN
futech-372	287	30	and	and	CCONJ
futech-372	287	31	the	the	DET
futech-372	287	32	marketplace	marketplace	NOUN
futech-372	287	33	.	.	PUNCT
futech-372	288	1	with	with	ADP
futech-372	288	2	ongoing	ongoing	ADJ
futech-372	288	3	developments	development	NOUN
futech-372	288	4	in	in	ADP
futech-372	288	5	technology	technology	NOUN
futech-372	288	6	and	and	CCONJ
futech-372	288	7	shifting	shift	VERB
futech-372	288	8	student	student	NOUN
futech-372	288	9	expectations	expectation	NOUN
futech-372	288	10	,	,	PUNCT
futech-372	288	11	embedding	embed	VERB
futech-372	288	12	digital	digital	ADJ
futech-372	288	13	marketing	marketing	NOUN
futech-372	288	14	within	within	ADP
futech-372	288	15	innovation	innovation	NOUN
futech-372	288	16	processes	process	NOUN
futech-372	288	17	represents	represent	VERB
futech-372	288	18	one	one	NUM
futech-372	288	19	of	of	ADP
futech-372	288	20	the	the	DET
futech-372	288	21	most	most	ADV
futech-372	288	22	strategic	strategic	ADJ
futech-372	288	23	pathways	pathway	NOUN
futech-372	288	24	for	for	ADP
futech-372	288	25	educational	educational	ADJ
futech-372	288	26	institutions	institution	NOUN
futech-372	288	27	to	to	PART
futech-372	288	28	preserve	preserve	VERB
futech-372	288	29	their	their	PRON
futech-372	288	30	competitive	competitive	ADJ
futech-372	288	31	edge	edge	NOUN
futech-372	288	32	and	and	CCONJ
futech-372	288	33	stay	stay	VERB
futech-372	288	34	relevant	relevant	ADJ
futech-372	288	35	.	.	PUNCT
futech-372	289	1	the	the	DET
futech-372	289	2	results	result	NOUN
futech-372	289	3	of	of	ADP
futech-372	289	4	this	this	DET
futech-372	289	5	research	research	NOUN
futech-372	289	6	add	add	VERB
futech-372	289	7	to	to	ADP
futech-372	289	8	the	the	DET
futech-372	289	9	knowledge	knowledge	NOUN
futech-372	289	10	base	base	NOUN
futech-372	289	11	of	of	ADP
futech-372	289	12	theory	theory	NOUN
futech-372	289	13	and	and	CCONJ
futech-372	289	14	provide	provide	VERB
futech-372	289	15	actionable	actionable	ADJ
futech-372	289	16	insight	insight	NOUN
futech-372	289	17	on	on	ADP
futech-372	289	18	how	how	SCONJ
futech-372	289	19	digital	digital	ADJ
futech-372	289	20	marketing	marketing	NOUN
futech-372	289	21	can	can	AUX
futech-372	289	22	augment	augment	VERB
futech-372	289	23	innovation	innovation	NOUN
futech-372	289	24	performance	performance	NOUN
futech-372	289	25	in	in	ADP
futech-372	289	26	education	education	NOUN
futech-372	289	27	,	,	PUNCT
futech-372	289	28	especially	especially	ADV
futech-372	289	29	in	in	ADP
futech-372	289	30	newer	new	ADJ
futech-372	289	31	educational	educational	ADJ
futech-372	289	32	markets	market	NOUN
futech-372	289	33	dealing	deal	VERB
futech-372	289	34	with	with	ADP
futech-372	289	35	the	the	DET
futech-372	289	36	challenges	challenge	NOUN
futech-372	289	37	of	of	ADP
futech-372	289	38	digital	digital	ADJ
futech-372	289	39	transformation	transformation	NOUN
futech-372	289	40	.	.	PUNCT
futech-372	290	1	acknowledgements	acknowledgement	NOUN
futech-372	290	2	the	the	DET
futech-372	290	3	authors	author	NOUN
futech-372	290	4	acknowledge	acknowledge	VERB
futech-372	290	5	the	the	DET
futech-372	290	6	ukm	ukm	PROPN
futech-372	290	7	-	-	PUNCT
futech-372	290	8	gsb	gsb	PROPN
futech-372	290	9	,	,	PUNCT
futech-372	290	10	grant	grant	VERB
futech-372	290	11	number	number	NOUN
futech-372	290	12	gsb2025	gsb2025	ADV
futech-372	290	13	-	-	PUNCT
futech-372	290	14	007	007	NUM
futech-372	290	15	,	,	PUNCT
futech-372	290	16	funded	fund	VERB
futech-372	290	17	by	by	ADP
futech-372	290	18	the	the	DET
futech-372	290	19	graduate	graduate	ADJ
futech-372	290	20	school	school	NOUN
futech-372	290	21	of	of	ADP
futech-372	290	22	business	business	NOUN
futech-372	290	23	,	,	PUNCT
futech-372	290	24	ukm	ukm	PROPN
futech-372	290	25	.	.	PUNCT
futech-372	290	26	ethical	ethical	ADJ
futech-372	290	27	issue	issue	NOUN
futech-372	290	28	this	this	DET
futech-372	290	29	research	research	NOUN
futech-372	290	30	received	receive	VERB
futech-372	290	31	institutional	institutional	ADJ
futech-372	290	32	review	review	NOUN
futech-372	290	33	board	board	NOUN
futech-372	290	34	approval	approval	NOUN
futech-372	290	35	,	,	PUNCT
futech-372	290	36	and	and	CCONJ
futech-372	290	37	all	all	DET
futech-372	290	38	participants	participant	NOUN
futech-372	290	39	provided	provide	VERB
futech-372	290	40	informed	informed	ADJ
futech-372	290	41	consent	consent	NOUN
futech-372	290	42	prior	prior	ADV
futech-372	290	43	to	to	ADP
futech-372	290	44	data	data	NOUN
futech-372	290	45	collection	collection	NOUN
futech-372	290	46	.	.	PUNCT
futech-372	291	1	the	the	DET
futech-372	291	2	authors	author	NOUN
futech-372	291	3	are	be	AUX
futech-372	291	4	aware	aware	ADJ
futech-372	291	5	of	of	ADP
futech-372	291	6	and	and	CCONJ
futech-372	291	7	comply	comply	ADJ
futech-372	291	8	with	with	ADP
futech-372	291	9	best	good	ADJ
futech-372	291	10	practices	practice	NOUN
futech-372	291	11	in	in	ADP
futech-372	291	12	publication	publication	NOUN
futech-372	291	13	ethics	ethic	NOUN
futech-372	291	14	,	,	PUNCT
futech-372	291	15	specifically	specifically	ADV
futech-372	291	16	with	with	ADP
futech-372	291	17	regard	regard	NOUN
futech-372	291	18	to	to	ADP
futech-372	291	19	authorship	authorship	NOUN
futech-372	291	20	(	(	PUNCT
futech-372	291	21	avoidance	avoidance	NOUN
futech-372	291	22	of	of	ADP
futech-372	291	23	guest	guest	NOUN
futech-372	291	24	authorship	authorship	NOUN
futech-372	291	25	)	)	PUNCT
futech-372	291	26	,	,	PUNCT
futech-372	291	27	dual	dual	ADJ
futech-372	291	28	submission	submission	NOUN
futech-372	291	29	,	,	PUNCT
futech-372	291	30	manipulation	manipulation	NOUN
futech-372	291	31	of	of	ADP
futech-372	291	32	figures	figure	NOUN
futech-372	291	33	,	,	PUNCT
futech-372	291	34	competing	compete	VERB
futech-372	291	35	interests	interest	NOUN
futech-372	291	36	,	,	PUNCT
futech-372	291	37	and	and	CCONJ
futech-372	291	38	compliance	compliance	NOUN
futech-372	291	39	with	with	ADP
futech-372	291	40	policies	policy	NOUN
futech-372	291	41	on	on	ADP
futech-372	291	42	research	research	NOUN
futech-372	291	43	ethics	ethic	NOUN
futech-372	291	44	.	.	PUNCT
futech-372	292	1	the	the	DET
futech-372	292	2	author	author	NOUN
futech-372	292	3	adheres	adhere	VERB
futech-372	292	4	to	to	ADP
futech-372	292	5	publication	publication	NOUN
futech-372	292	6	requirements	requirement	NOUN
futech-372	292	7	that	that	SCONJ
futech-372	292	8	the	the	DET
futech-372	292	9	submitted	submit	VERB
futech-372	292	10	work	work	NOUN
futech-372	292	11	is	be	AUX
futech-372	292	12	original	original	ADJ
futech-372	292	13	and	and	CCONJ
futech-372	292	14	has	have	AUX
futech-372	292	15	not	not	PART
futech-372	292	16	been	be	AUX
futech-372	292	17	published	publish	VERB
futech-372	292	18	elsewhere	elsewhere	ADV
futech-372	292	19	.	.	PUNCT
futech-372	293	1	data	datum	NOUN
futech-372	293	2	availability	availability	NOUN
futech-372	293	3	statement	statement	NOUN
futech-372	293	4	the	the	DET
futech-372	293	5	survey	survey	NOUN
futech-372	293	6	data	datum	NOUN
futech-372	293	7	supporting	support	VERB
futech-372	293	8	the	the	DET
futech-372	293	9	conclusions	conclusion	NOUN
futech-372	293	10	of	of	ADP
futech-372	293	11	this	this	DET
futech-372	293	12	article	article	NOUN
futech-372	293	13	are	be	AUX
futech-372	293	14	available	available	ADJ
futech-372	293	15	from	from	ADP
futech-372	293	16	the	the	DET
futech-372	293	17	corresponding	corresponding	ADJ
futech-372	293	18	author	author	NOUN
futech-372	293	19	upon	upon	SCONJ
futech-372	293	20	reasonable	reasonable	ADJ
futech-372	293	21	request	request	NOUN
futech-372	293	22	while	while	SCONJ
futech-372	293	23	maintaining	maintain	VERB
futech-372	293	24	participant	participant	ADJ
futech-372	293	25	confidentiality	confidentiality	NOUN
futech-372	293	26	.	.	PUNCT
futech-372	294	1	conflict	conflict	NOUN
futech-372	294	2	of	of	ADP
futech-372	294	3	interest	interest	NOUN
futech-372	294	4	the	the	DET
futech-372	294	5	authors	author	NOUN
futech-372	294	6	declare	declare	VERB
futech-372	294	7	no	no	DET
futech-372	294	8	potential	potential	ADJ
futech-372	294	9	conflict	conflict	NOUN
futech-372	294	10	of	of	ADP
futech-372	294	11	interest	interest	NOUN
futech-372	294	12	.	.	PUNCT
futech-372	295	1	references	reference	NOUN
futech-372	295	2	[	[	X
futech-372	295	3	1	1	NUM
futech-372	295	4	]	]	X
futech-372	295	5	bilovodska	bilovodska	NOUN
futech-372	295	6	,	,	PUNCT
futech-372	295	7	o.	o.	PROPN
futech-372	295	8	,	,	PUNCT
futech-372	295	9	et	et	PROPN
futech-372	295	10	al	al	PROPN
futech-372	295	11	.	.	PROPN
futech-372	295	12	,	,	PUNCT
futech-372	295	13	"	"	PUNCT
futech-372	295	14	artificial	artificial	ADJ
futech-372	295	15	intelligence	intelligence	NOUN
futech-372	295	16	for	for	ADP
futech-372	295	17	marketing	marketing	NOUN
futech-372	295	18	product	product	NOUN
futech-372	295	19	strategy	strategy	NOUN
futech-372	295	20	in	in	ADP
futech-372	295	21	the	the	DET
futech-372	295	22	online	online	ADJ
futech-372	295	23	education	education	NOUN
futech-372	295	24	market	market	NOUN
futech-372	295	25	,	,	PUNCT
futech-372	295	26	"	"	PUNCT
futech-372	295	27	economics	economic	NOUN
futech-372	295	28	,	,	PUNCT
futech-372	295	29	management	management	NOUN
futech-372	295	30	and	and	CCONJ
futech-372	295	31	sustainability	sustainability	NOUN
futech-372	295	32	,	,	PUNCT
futech-372	295	33	vol	vol	NOUN
futech-372	295	34	.	.	NOUN
futech-372	295	35	9	9	NUM
futech-372	295	36	,	,	PUNCT
futech-372	295	37	no	no	INTJ
futech-372	295	38	.	.	NOUN
futech-372	295	39	3	3	NUM
futech-372	295	40	,	,	PUNCT
futech-372	295	41	pp	pp	ADJ
futech-372	295	42	.	.	PUNCT
futech-372	296	1	18	18	NUM
futech-372	296	2	-	-	SYM
futech-372	296	3	27	27	NUM
futech-372	296	4	,	,	PUNCT
futech-372	296	5	2024	2024	NUM
futech-372	296	6	.	.	PUNCT
futech-372	297	1	doi	doi	NOUN
futech-372	297	2	:	:	PUNCT
futech-372	297	3	https://doi.org/10.57111/econ/3.2024.18	https://doi.org/10.57111/econ/3.2024.18	PROPN
futech-372	297	4	.	.	PUNCT
futech-372	298	1	[	[	X
futech-372	298	2	2	2	X
futech-372	298	3	]	]	X
futech-372	298	4	g.	g.	PROPN
futech-372	298	5	a.	a.	PROPN
futech-372	298	6	athaide	athaide	PROPN
futech-372	298	7	,	,	PUNCT
futech-372	298	8	et	et	PROPN
futech-372	298	9	al	al	PROPN
futech-372	298	10	.	.	PROPN
futech-372	298	11	,	,	PUNCT
futech-372	298	12	"	"	PUNCT
futech-372	298	13	marketing	marketing	NOUN
futech-372	298	14	innovations	innovation	NOUN
futech-372	298	15	and	and	CCONJ
futech-372	298	16	digital	digital	ADJ
futech-372	298	17	technologies	technology	NOUN
futech-372	298	18	:	:	PUNCT
futech-372	298	19	a	a	DET
futech-372	298	20	systematic	systematic	ADJ
futech-372	298	21	review	review	NOUN
futech-372	298	22	,	,	PUNCT
futech-372	298	23	proposed	propose	VERB
futech-372	298	24	framework	framework	NOUN
futech-372	298	25	,	,	PUNCT
futech-372	298	26	and	and	CCONJ
futech-372	298	27	future	future	ADJ
futech-372	298	28	research	research	NOUN
futech-372	298	29	agenda	agenda	NOUN
futech-372	298	30	,	,	PUNCT
futech-372	298	31	"	"	PUNCT
futech-372	298	32	journal	journal	NOUN
futech-372	298	33	of	of	ADP
futech-372	298	34	product	product	NOUN
futech-372	298	35	innovation	innovation	NOUN
futech-372	298	36	management	management	NOUN
futech-372	298	37	,	,	PUNCT
futech-372	298	38	vol	vol	NOUN
futech-372	298	39	.	.	PROPN
futech-372	298	40	42	42	NUM
futech-372	298	41	,	,	PUNCT
futech-372	298	42	no	no	INTJ
futech-372	298	43	.	.	NOUN
futech-372	298	44	1	1	NUM
futech-372	298	45	,	,	PUNCT
futech-372	298	46	pp	pp	ADJ
futech-372	298	47	.	.	PUNCT
futech-372	299	1	144	144	NUM
futech-372	299	2	-	-	SYM
futech-372	299	3	165	165	NUM
futech-372	299	4	,	,	PUNCT
futech-372	299	5	2025	2025	NUM
futech-372	299	6	.	.	PUNCT
futech-372	300	1	doi	doi	NOUN
futech-372	300	2	:	:	PUNCT
futech-372	300	3	https://doi.org/10.1111/jpim.12741	https://doi.org/10.1111/jpim.12741	ADJ
futech-372	300	4	.	.	PUNCT
futech-372	301	1	[	[	X
futech-372	301	2	3	3	X
futech-372	301	3	]	]	PUNCT
futech-372	301	4	d.	d.	PROPN
futech-372	301	5	mhlanga	mhlanga	PROPN
futech-372	301	6	,	,	PUNCT
futech-372	301	7	"	"	PUNCT
futech-372	301	8	digital	digital	ADJ
futech-372	301	9	transformation	transformation	NOUN
futech-372	301	10	of	of	ADP
futech-372	301	11	education	education	NOUN
futech-372	301	12	,	,	PUNCT
futech-372	301	13	the	the	DET
futech-372	301	14	limitations	limitation	NOUN
futech-372	301	15	and	and	CCONJ
futech-372	301	16	prospects	prospect	NOUN
futech-372	301	17	of	of	ADP
futech-372	301	18	introducing	introduce	VERB
futech-372	301	19	the	the	DET
futech-372	301	20	fourth	fourth	ADJ
futech-372	301	21	industrial	industrial	PROPN
futech-372	301	22	revolution	revolution	PROPN
futech-372	301	23	asynchronous	asynchronous	ADJ
futech-372	301	24	online	online	ADJ
futech-372	301	25	learning	learning	NOUN
futech-372	301	26	in	in	ADP
futech-372	301	27	emerging	emerge	VERB
futech-372	301	28	markets	market	NOUN
futech-372	301	29	,	,	PUNCT
futech-372	301	30	"	"	PUNCT
futech-372	301	31	discover	discover	VERB
futech-372	301	32	education	education	NOUN
futech-372	301	33	,	,	PUNCT
futech-372	301	34	vol	vol	NOUN
futech-372	301	35	.	.	PROPN
futech-372	302	1	3	3	NUM
futech-372	302	2	,	,	PUNCT
futech-372	302	3	no	no	INTJ
futech-372	302	4	.	.	NOUN
futech-372	302	5	1	1	NUM
futech-372	302	6	,	,	PUNCT
futech-372	302	7	p.	p.	NOUN
futech-372	302	8	32	32	NUM
futech-372	302	9	,	,	PUNCT
futech-372	302	10	2024	2024	NUM
futech-372	302	11	.	.	PUNCT
futech-372	303	1	doi	doi	NOUN
futech-372	303	2	:	:	PUNCT
futech-372	303	3	https://doi.org/10.1007/s44217-02400115-9	https://doi.org/10.1007/s44217-02400115-9	PROPN
futech-372	303	4	.	.	PUNCT
futech-372	304	1	[	[	X
futech-372	304	2	4	4	X
futech-372	304	3	]	]	PUNCT
futech-372	304	4	j.	j.	PROPN
futech-372	304	5	paños	paños	PROPN
futech-372	304	6	-	-	PUNCT
futech-372	304	7	castro	castro	PROPN
futech-372	304	8	,	,	PUNCT
futech-372	304	9	et	et	PROPN
futech-372	304	10	al	al	PROPN
futech-372	304	11	.	.	PROPN
futech-372	304	12	,	,	PUNCT
futech-372	304	13	"	"	PUNCT
futech-372	304	14	digital	digital	ADJ
futech-372	304	15	transformation	transformation	NOUN
futech-372	304	16	and	and	CCONJ
futech-372	304	17	teaching	teaching	NOUN
futech-372	304	18	innovation	innovation	NOUN
futech-372	304	19	in	in	ADP
futech-372	304	20	higher	high	ADJ
futech-372	304	21	education	education	NOUN
futech-372	304	22	:	:	PUNCT
futech-372	304	23	a	a	DET
futech-372	304	24	case	case	NOUN
futech-372	304	25	study	study	NOUN
futech-372	304	26	,	,	PUNCT
futech-372	304	27	"	"	PUNCT
futech-372	304	28	education	education	NOUN
futech-372	304	29	sciences	science	NOUN
futech-372	304	30	,	,	PUNCT
futech-372	304	31	vol	vol	NOUN
futech-372	304	32	.	.	PROPN
futech-372	304	33	14	14	NUM
futech-372	304	34	,	,	PUNCT
futech-372	304	35	no	no	INTJ
futech-372	304	36	.	.	NOUN
futech-372	304	37	8	8	NUM
futech-372	304	38	,	,	PUNCT
futech-372	304	39	p.	p.	NOUN
futech-372	304	40	825	825	NUM
futech-372	304	41	,	,	PUNCT
futech-372	304	42	2024	2024	NUM
futech-372	304	43	.	.	PUNCT
futech-372	305	1	doi	doi	NOUN
futech-372	305	2	:	:	PUNCT
futech-372	305	3	https://doi.org/10.3390/educsci14080820	https://doi.org/10.3390/educsci14080820	NOUN
futech-372	305	4	.	.	PUNCT
futech-372	306	1	[	[	X
futech-372	306	2	5	5	X
futech-372	306	3	]	]	PUNCT
futech-372	306	4	d.	d.	PROPN
futech-372	306	5	chaffey	chaffey	PROPN
futech-372	306	6	and	and	CCONJ
futech-372	306	7	p.	p.	PROPN
futech-372	306	8	r.	r.	PROPN
futech-372	306	9	smith	smith	PROPN
futech-372	306	10	,	,	PUNCT
futech-372	306	11	digital	digital	ADJ
futech-372	306	12	marketing	marketing	NOUN
futech-372	306	13	excellence	excellence	NOUN
futech-372	306	14	:	:	PUNCT
futech-372	307	1	planning	planning	NOUN
futech-372	307	2	,	,	PUNCT
futech-372	307	3	optimizing	optimize	VERB
futech-372	307	4	and	and	CCONJ
futech-372	307	5	integrating	integrate	VERB
futech-372	307	6	online	online	ADJ
futech-372	307	7	marketing	marketing	NOUN
futech-372	307	8	,	,	PUNCT
futech-372	307	9	5th	5th	ADJ
futech-372	307	10	edition	edition	NOUN
futech-372	307	11	,	,	PUNCT
futech-372	307	12	new	new	PROPN
futech-372	307	13	york	york	PROPN
futech-372	307	14	,	,	PUNCT
futech-372	307	15	usa	usa	PROPN
futech-372	307	16	:	:	PUNCT
futech-372	307	17	routledge	routledge	PROPN
futech-372	307	18	,	,	PUNCT
futech-372	307	19	2022	2022	NUM
futech-372	307	20	.	.	PUNCT
futech-372	308	1	doi	doi	NOUN
futech-372	308	2	:	:	PUNCT
futech-372	308	3	https://doi.org/10.4324/9781003009498	https://doi.org/10.4324/9781003009498	ADJ
futech-372	308	4	.	.	PUNCT
futech-372	309	1	[	[	X
futech-372	309	2	6	6	NUM
futech-372	309	3	]	]	X
futech-372	309	4	y.	y.	PROPN
futech-372	309	5	tataryntseva	tataryntseva	PROPN
futech-372	309	6	and	and	CCONJ
futech-372	309	7	r.	r.	PROPN
futech-372	309	8	kryvobok	kryvobok	PROPN
futech-372	309	9	,	,	PUNCT
futech-372	309	10	"	"	PUNCT
futech-372	309	11	defining	define	VERB
futech-372	309	12	patterns	pattern	NOUN
futech-372	309	13	in	in	ADP
futech-372	309	14	the	the	DET
futech-372	309	15	implementation	implementation	NOUN
futech-372	309	16	of	of	ADP
futech-372	309	17	digital	digital	ADJ
futech-372	309	18	marketing	marketing	NOUN
futech-372	309	19	of	of	ADP
futech-372	309	20	innovative	innovative	ADJ
futech-372	309	21	products	product	NOUN
futech-372	309	22	in	in	ADP
futech-372	309	23	order	order	NOUN
futech-372	309	24	to	to	PART
futech-372	309	25	improve	improve	VERB
futech-372	309	26	the	the	DET
futech-372	309	27	level	level	NOUN
futech-372	309	28	of	of	ADP
futech-372	309	29	financial	financial	ADJ
futech-372	309	30	results	result	NOUN
futech-372	309	31	,	,	PUNCT
futech-372	309	32	"	"	PUNCT
futech-372	309	33	eastern	eastern	ADJ
futech-372	309	34	-	-	PUNCT
futech-372	309	35	european	european	ADJ
futech-372	309	36	journal	journal	NOUN
futech-372	309	37	of	of	ADP
futech-372	309	38	enterprise	enterprise	NOUN
futech-372	309	39	technologies	technology	NOUN
futech-372	309	40	,	,	PUNCT
futech-372	309	41	vol	vol	NOUN
futech-372	309	42	.	.	PROPN
futech-372	309	43	130	130	NUM
futech-372	309	44	,	,	PUNCT
futech-372	309	45	no	no	INTJ
futech-372	309	46	.	.	NOUN
futech-372	309	47	13	13	NUM
futech-372	309	48	,	,	PUNCT
futech-372	309	49	pp	pp	ADJ
futech-372	309	50	.	.	PUNCT
futech-372	310	1	45	45	NUM
futech-372	310	2	-	-	SYM
futech-372	310	3	58	58	NUM
futech-372	310	4	,	,	PUNCT
futech-372	310	5	2024	2024	NUM
futech-372	310	6	.	.	PUNCT
futech-372	311	1	doi	doi	NOUN
futech-372	311	2	:	:	PUNCT
futech-372	311	3	https://doi.org/10.15587/1729-4061.2024.309385	https://doi.org/10.15587/1729-4061.2024.309385	PROPN
futech-372	311	4	.	.	PUNCT
futech-372	312	1	[	[	X
futech-372	312	2	7	7	X
futech-372	312	3	]	]	PUNCT
futech-372	312	4	j.	j.	PROPN
futech-372	312	5	r.	r.	PROPN
futech-372	312	6	bustard	bustard	PROPN
futech-372	312	7	,	,	PUNCT
futech-372	312	8	d.	d.	PROPN
futech-372	312	9	h.	h.	PROPN
futech-372	312	10	hsu	hsu	PROPN
futech-372	312	11	,	,	PUNCT
futech-372	312	12	and	and	CCONJ
futech-372	312	13	r.	r.	PROPN
futech-372	312	14	fergie	fergie	PROPN
futech-372	312	15	,	,	PUNCT
futech-372	312	16	"	"	PUNCT
futech-372	312	17	design	design	NOUN
futech-372	312	18	thinking	thinking	NOUN
futech-372	312	19	innovation	innovation	NOUN
futech-372	312	20	within	within	ADP
futech-372	312	21	the	the	DET
futech-372	312	22	quadruple	quadruple	NOUN
futech-372	312	23	helix	helix	NOUN
futech-372	312	24	approach	approach	NOUN
futech-372	312	25	:	:	PUNCT
futech-372	312	26	a	a	DET
futech-372	312	27	proposed	propose	VERB
futech-372	312	28	framework	framework	NOUN
futech-372	312	29	to	to	PART
futech-372	312	30	enhance	enhance	VERB
futech-372	312	31	student	student	NOUN
futech-372	312	32	engagement	engagement	NOUN
futech-372	312	33	through	through	ADP
futech-372	312	34	active	active	ADJ
futech-372	312	35	learning	learning	NOUN
futech-372	312	36	in	in	ADP
futech-372	312	37	digital	digital	ADJ
futech-372	312	38	marketing	marketing	NOUN
futech-372	312	39	pedagogy	pedagogy	NOUN
futech-372	312	40	,	,	PUNCT
futech-372	312	41	"	"	PUNCT
futech-372	312	42	journal	journal	NOUN
futech-372	312	43	of	of	ADP
futech-372	312	44	the	the	DET
futech-372	312	45	knowledge	knowledge	NOUN
futech-372	312	46	economy	economy	NOUN
futech-372	312	47	,	,	PUNCT
futech-372	312	48	vol	vol	NOUN
futech-372	312	49	.	.	PROPN
futech-372	313	1	14	14	NUM
futech-372	313	2	,	,	PUNCT
futech-372	313	3	no	no	INTJ
futech-372	313	4	.	.	NOUN
futech-372	313	5	3	3	NUM
futech-372	313	6	,	,	PUNCT
futech-372	313	7	pp	pp	ADJ
futech-372	313	8	.	.	PUNCT
futech-372	314	1	2463	2463	NUM
futech-372	314	2	-	-	SYM
futech-372	314	3	2478	2478	NUM
futech-372	314	4	,	,	PUNCT
futech-372	314	5	2023	2023	NUM
futech-372	314	6	.	.	PUNCT
futech-372	315	1	doi	doi	NOUN
futech-372	315	2	:	:	PUNCT
futech-372	315	3	https://doi.org/10.1007/s13132-022-00984-1	https://doi.org/10.1007/s13132-022-00984-1	NUM
futech-372	315	4	.	.	PUNCT
futech-372	316	1	[	[	X
futech-372	316	2	8	8	NUM
futech-372	316	3	]	]	PUNCT
futech-372	316	4	s.	s.	PROPN
futech-372	316	5	xiong	xiong	PROPN
futech-372	316	6	,	,	PUNCT
futech-372	316	7	et	et	PROPN
futech-372	316	8	al	al	PROPN
futech-372	316	9	.	.	PROPN
futech-372	316	10	,	,	PUNCT
futech-372	316	11	"	"	PUNCT
futech-372	316	12	digital	digital	ADJ
futech-372	316	13	integration	integration	NOUN
futech-372	316	14	capability	capability	NOUN
futech-372	316	15	asymmetry	asymmetry	NOUN
futech-372	316	16	and	and	CCONJ
futech-372	316	17	buyer	buyer	NOUN
futech-372	316	18	product	product	NOUN
futech-372	316	19	innovation	innovation	NOUN
futech-372	316	20	:	:	PUNCT
futech-372	316	21	the	the	DET
futech-372	316	22	contingent	contingent	ADJ
futech-372	316	23	roles	role	NOUN
futech-372	316	24	of	of	ADP
futech-372	316	25	environmental	environmental	ADJ
futech-372	316	26	dynamism	dynamism	NOUN
futech-372	316	27	and	and	CCONJ
futech-372	316	28	innovative	innovative	ADJ
futech-372	316	29	climate	climate	NOUN
futech-372	316	30	,	,	PUNCT
futech-372	316	31	"	"	PUNCT
futech-372	316	32	international	international	ADJ
futech-372	316	33	journal	journal	NOUN
futech-372	316	34	of	of	ADP
futech-372	316	35	operations	operation	NOUN
futech-372	316	36	&	&	CCONJ
futech-372	316	37	production	production	NOUN
futech-372	316	38	management	management	NOUN
futech-372	316	39	,	,	PUNCT
futech-372	316	40	vol	vol	NOUN
futech-372	316	41	.	.	PROPN
futech-372	316	42	45	45	NUM
futech-372	316	43	,	,	PUNCT
futech-372	316	44	no	no	INTJ
futech-372	316	45	.	.	NOUN
futech-372	316	46	3	3	NUM
futech-372	316	47	,	,	PUNCT
futech-372	316	48	pp	pp	ADJ
futech-372	316	49	.	.	PUNCT
futech-372	317	1	756	756	NUM
futech-372	317	2	-	-	SYM
futech-372	317	3	782	782	NUM
futech-372	317	4	,	,	PUNCT
futech-372	317	5	2025	2025	NUM
futech-372	317	6	.	.	PUNCT
futech-372	318	1	doi	doi	NOUN
futech-372	318	2	:	:	PUNCT
futech-372	318	3	https://doi.org/10.1108/ijopm-05-2024-0047	https://doi.org/10.1108/ijopm-05-2024-0047	NOUN
futech-372	318	4	.	.	PUNCT
futech-372	319	1	[	[	X
futech-372	319	2	9	9	NUM
futech-372	319	3	]	]	PUNCT
futech-372	319	4	t.	t.	NOUN
futech-372	319	5	fischer	fischer	PROPN
futech-372	319	6	and	and	CCONJ
futech-372	319	7	r.	r.	PROPN
futech-372	319	8	riedl	riedl	PROPN
futech-372	319	9	,	,	PUNCT
futech-372	319	10	"	"	PUNCT
futech-372	319	11	on	on	ADP
futech-372	319	12	the	the	DET
futech-372	319	13	stress	stress	NOUN
futech-372	319	14	potential	potential	NOUN
futech-372	319	15	of	of	ADP
futech-372	319	16	an	an	DET
futech-372	319	17	organisational	organisational	ADJ
futech-372	319	18	climate	climate	NOUN
futech-372	319	19	of	of	ADP
futech-372	319	20	innovation	innovation	NOUN
futech-372	319	21	:	:	PUNCT
futech-372	319	22	a	a	DET
futech-372	319	23	survey	survey	NOUN
futech-372	319	24	study	study	NOUN
futech-372	319	25	in	in	ADP
futech-372	319	26	germany	germany	PROPN
futech-372	319	27	,	,	PUNCT
futech-372	319	28	"	"	PUNCT
futech-372	319	29	behaviour	behaviour	NOUN
futech-372	319	30	&	&	CCONJ
futech-372	319	31	information	information	NOUN
futech-372	319	32	technology	technology	PROPN
futech-372	319	33	,	,	PUNCT
futech-372	319	34	vol	vol	NOUN
futech-372	319	35	.	.	PROPN
futech-372	319	36	41	41	NUM
futech-372	319	37	,	,	PUNCT
futech-372	319	38	no	no	INTJ
futech-372	319	39	.	.	NOUN
futech-372	319	40	4	4	NUM
futech-372	319	41	,	,	PUNCT
futech-372	319	42	pp	pp	ADJ
futech-372	319	43	.	.	PUNCT
futech-372	319	44	805	805	NUM
futech-372	319	45	-	-	SYM
futech-372	319	46	826	826	NUM
futech-372	319	47	,	,	PUNCT
futech-372	319	48	2022	2022	NUM
futech-372	319	49	.	.	PUNCT
futech-372	320	1	doi	doi	NOUN
futech-372	320	2	:	:	PUNCT
futech-372	320	3	https://doi.org/10.1080/0144929x.2020.1836258	https://doi.org/10.1080/0144929x.2020.1836258	X
futech-372	320	4	.	.	PUNCT
futech-372	321	1	[	[	X
futech-372	321	2	10	10	NUM
futech-372	321	3	]	]	X
futech-372	321	4	a.	a.	NOUN
futech-372	321	5	newman	newman	PROPN
futech-372	321	6	,	,	PUNCT
futech-372	321	7	et	et	PROPN
futech-372	321	8	al	al	PROPN
futech-372	321	9	.	.	PROPN
futech-372	321	10	,	,	PUNCT
futech-372	321	11	"	"	PUNCT
futech-372	321	12	innovation	innovation	NOUN
futech-372	321	13	climate	climate	NOUN
futech-372	321	14	:	:	PUNCT
futech-372	321	15	a	a	DET
futech-372	321	16	systematic	systematic	ADJ
futech-372	321	17	review	review	NOUN
futech-372	321	18	of	of	ADP
futech-372	321	19	the	the	DET
futech-372	321	20	literature	literature	NOUN
futech-372	321	21	and	and	CCONJ
futech-372	321	22	agenda	agenda	NOUN
futech-372	321	23	for	for	ADP
futech-372	321	24	future	future	ADJ
futech-372	321	25	x.	x.	PROPN
futech-372	321	26	liang	liang	PROPN
futech-372	321	27	et	et	PROPN
futech-372	321	28	al	al	PROPN
futech-372	321	29	.	.	PROPN
futech-372	321	30	/future	/future	PUNCT
futech-372	321	31	technology	technology	PROPN
futech-372	321	32	august	august	PROPN
futech-372	321	33	2025|	2025|	NUM
futech-372	321	34	volume	volume	NOUN
futech-372	321	35	04	04	NUM
futech-372	322	1	|	|	NOUN
futech-372	322	2	issue	issue	NOUN
futech-372	322	3	03	03	NUM
futech-372	323	1	|	|	ADV
futech-372	323	2	pages	page	VERB
futech-372	323	3	138	138	NUM
futech-372	323	4	-	-	SYM
futech-372	323	5	147	147	NUM
futech-372	323	6	147	147	NUM
futech-372	323	7	research	research	NOUN
futech-372	323	8	,	,	PUNCT
futech-372	323	9	"	"	PUNCT
futech-372	323	10	journal	journal	NOUN
futech-372	323	11	of	of	ADP
futech-372	323	12	occupational	occupational	ADJ
futech-372	323	13	and	and	CCONJ
futech-372	323	14	organizational	organizational	ADJ
futech-372	323	15	psychology	psychology	NOUN
futech-372	323	16	,	,	PUNCT
futech-372	323	17	vol	vol	NOUN
futech-372	323	18	.	.	PROPN
futech-372	324	1	93	93	NUM
futech-372	324	2	,	,	PUNCT
futech-372	324	3	no	no	INTJ
futech-372	324	4	.	.	NOUN
futech-372	324	5	1	1	NUM
futech-372	324	6	,	,	PUNCT
futech-372	324	7	pp	pp	ADJ
futech-372	324	8	.	.	PUNCT
futech-372	325	1	73	73	NUM
futech-372	325	2	-	-	SYM
futech-372	325	3	109	109	NUM
futech-372	325	4	,	,	PUNCT
futech-372	325	5	2020	2020	NUM
futech-372	325	6	.	.	PUNCT
futech-372	326	1	doi	doi	NOUN
futech-372	326	2	:	:	PUNCT
futech-372	326	3	https://doi.org/10.1111/joop.12283	https://doi.org/10.1111/joop.12283	NOUN
futech-372	326	4	.	.	PUNCT
futech-372	327	1	[	[	X
futech-372	327	2	11	11	NUM
futech-372	327	3	]	]	PUNCT
futech-372	327	4	m.-s	m.-	NOUN
futech-372	327	5	.	.	PUNCT
futech-372	328	1	li	li	PROPN
futech-372	328	2	,	,	PUNCT
futech-372	328	3	et	et	PROPN
futech-372	328	4	al	al	PROPN
futech-372	328	5	.	.	PROPN
futech-372	328	6	,	,	PUNCT
futech-372	328	7	"	"	PUNCT
futech-372	328	8	the	the	DET
futech-372	328	9	impact	impact	NOUN
futech-372	328	10	of	of	ADP
futech-372	328	11	team	team	NOUN
futech-372	328	12	learning	learn	VERB
futech-372	328	13	climate	climate	NOUN
futech-372	328	14	on	on	ADP
futech-372	328	15	innovation	innovation	NOUN
futech-372	328	16	performance	performance	NOUN
futech-372	328	17	–	–	PUNCT
futech-372	328	18	mediating	mediate	VERB
futech-372	328	19	role	role	NOUN
futech-372	328	20	of	of	ADP
futech-372	328	21	knowledge	knowledge	NOUN
futech-372	328	22	integration	integration	NOUN
futech-372	328	23	capability	capability	NOUN
futech-372	328	24	,	,	PUNCT
futech-372	328	25	"	"	PUNCT
futech-372	328	26	frontiers	frontier	NOUN
futech-372	328	27	in	in	ADP
futech-372	328	28	psychology	psychology	NOUN
futech-372	328	29	,	,	PUNCT
futech-372	328	30	vol	vol	NOUN
futech-372	328	31	.	.	PROPN
futech-372	328	32	13	13	NUM
futech-372	328	33	,	,	PUNCT
futech-372	328	34	p.	p.	NOUN
futech-372	328	35	1104073	1104073	NUM
futech-372	328	36	,	,	PUNCT
futech-372	328	37	2023	2023	NUM
futech-372	328	38	.	.	PUNCT
futech-372	329	1	doi	doi	NOUN
futech-372	329	2	:	:	PUNCT
futech-372	329	3	https://doi.org/10.3389/fpsyg.2022.1104073	https://doi.org/10.3389/fpsyg.2022.1104073	PROPN
futech-372	329	4	.	.	PUNCT
futech-372	330	1	[	[	X
futech-372	330	2	12	12	NUM
futech-372	330	3	]	]	X
futech-372	330	4	r.	r.	PROPN
futech-372	330	5	varadarajan	varadarajan	PROPN
futech-372	330	6	,	,	PUNCT
futech-372	330	7	et	et	PROPN
futech-372	330	8	al	al	PROPN
futech-372	330	9	.	.	PROPN
futech-372	330	10	,	,	PUNCT
futech-372	330	11	"	"	PUNCT
futech-372	330	12	digital	digital	ADJ
futech-372	330	13	product	product	NOUN
futech-372	330	14	innovations	innovation	NOUN
futech-372	330	15	for	for	ADP
futech-372	330	16	the	the	DET
futech-372	330	17	greater	great	ADJ
futech-372	330	18	good	good	ADJ
futech-372	330	19	and	and	CCONJ
futech-372	330	20	digital	digital	ADJ
futech-372	330	21	marketing	marketing	NOUN
futech-372	330	22	innovations	innovation	NOUN
futech-372	330	23	in	in	ADP
futech-372	330	24	communications	communication	NOUN
futech-372	330	25	and	and	CCONJ
futech-372	330	26	channels	channel	NOUN
futech-372	330	27	:	:	PUNCT
futech-372	330	28	evolution	evolution	NOUN
futech-372	330	29	,	,	PUNCT
futech-372	330	30	emerging	emerge	VERB
futech-372	330	31	issues	issue	NOUN
futech-372	330	32	,	,	PUNCT
futech-372	330	33	and	and	CCONJ
futech-372	330	34	future	future	ADJ
futech-372	330	35	research	research	NOUN
futech-372	330	36	directions	direction	NOUN
futech-372	330	37	,	,	PUNCT
futech-372	330	38	"	"	PUNCT
futech-372	330	39	international	international	ADJ
futech-372	330	40	journal	journal	NOUN
futech-372	330	41	of	of	ADP
futech-372	330	42	research	research	NOUN
futech-372	330	43	in	in	ADP
futech-372	330	44	marketing	marketing	NOUN
futech-372	330	45	,	,	PUNCT
futech-372	330	46	vol	vol	NOUN
futech-372	330	47	.	.	PROPN
futech-372	330	48	39	39	NUM
futech-372	330	49	,	,	PUNCT
futech-372	330	50	no	no	INTJ
futech-372	330	51	.	.	NOUN
futech-372	330	52	2	2	NUM
futech-372	330	53	,	,	PUNCT
futech-372	330	54	pp	pp	ADJ
futech-372	330	55	.	.	PUNCT
futech-372	331	1	482	482	NUM
futech-372	331	2	-	-	SYM
futech-372	331	3	501	501	NUM
futech-372	331	4	,	,	PUNCT
futech-372	331	5	2022	2022	NUM
futech-372	331	6	.	.	PUNCT
futech-372	332	1	doi	doi	NOUN
futech-372	332	2	:	:	PUNCT
futech-372	332	3	https://doi.org/10.1016/j.ijresmar.2021.09.002	https://doi.org/10.1016/j.ijresmar.2021.09.002	NOUN
futech-372	332	4	.	.	PUNCT
futech-372	333	1	[	[	X
futech-372	333	2	13	13	NUM
futech-372	333	3	]	]	X
futech-372	333	4	y.	y.	PROPN
futech-372	333	5	shi	shi	PROPN
futech-372	333	6	,	,	PUNCT
futech-372	333	7	h.	h.	PROPN
futech-372	333	8	guo	guo	PROPN
futech-372	333	9	,	,	PUNCT
futech-372	333	10	and	and	CCONJ
futech-372	333	11	s.	s.	PROPN
futech-372	333	12	nachiangmai	nachiangmai	PROPN
futech-372	333	13	,	,	PUNCT
futech-372	333	14	"	"	PUNCT
futech-372	333	15	synergies	synergy	NOUN
futech-372	333	16	between	between	ADP
futech-372	333	17	digital	digital	ADJ
futech-372	333	18	marketing	marketing	NOUN
futech-372	333	19	and	and	CCONJ
futech-372	333	20	corporate	corporate	ADJ
futech-372	333	21	innovation	innovation	NOUN
futech-372	333	22	strategy	strategy	NOUN
futech-372	333	23	:	:	PUNCT
futech-372	333	24	innovation	innovation	NOUN
futech-372	333	25	management	management	NOUN
futech-372	333	26	as	as	ADP
futech-372	333	27	a	a	DET
futech-372	333	28	mediator	mediator	NOUN
futech-372	333	29	,	,	PUNCT
futech-372	333	30	"	"	PUNCT
futech-372	333	31	international	international	ADJ
futech-372	333	32	journal	journal	NOUN
futech-372	333	33	of	of	ADP
futech-372	333	34	central	central	ADJ
futech-372	333	35	banking	banking	NOUN
futech-372	333	36	,	,	PUNCT
futech-372	333	37	vol	vol	NOUN
futech-372	333	38	.	.	PROPN
futech-372	333	39	20	20	NUM
futech-372	333	40	,	,	PUNCT
futech-372	333	41	no	no	INTJ
futech-372	333	42	.	.	NOUN
futech-372	333	43	1	1	NUM
futech-372	333	44	,	,	PUNCT
futech-372	333	45	pp	pp	ADJ
futech-372	333	46	.	.	PUNCT
futech-372	334	1	633	633	NUM
futech-372	334	2	-	-	SYM
futech-372	334	3	643	643	NUM
futech-372	334	4	,	,	PUNCT
futech-372	334	5	2024	2024	NUM
futech-372	334	6	.	.	PUNCT
futech-372	335	1	doi	doi	NOUN
futech-372	335	2	:	:	PUNCT
futech-372	335	3	https://ijocb.com/index.php/ijcb/article/view/43	https://ijocb.com/index.php/ijcb/article/view/43	PROPN
futech-372	335	4	.	.	PUNCT
futech-372	336	1	[	[	X
futech-372	336	2	14	14	NUM
futech-372	336	3	]	]	X
futech-372	336	4	n.	n.	NOUN
futech-372	336	5	aboobaker	aboobaker	PROPN
futech-372	336	6	and	and	CCONJ
futech-372	336	7	z.	z.	PROPN
futech-372	336	8	ka	ka	PROPN
futech-372	336	9	,	,	PUNCT
futech-372	336	10	"	"	PUNCT
futech-372	336	11	digital	digital	ADJ
futech-372	336	12	learning	learning	NOUN
futech-372	336	13	orientation	orientation	NOUN
futech-372	336	14	and	and	CCONJ
futech-372	336	15	innovative	innovative	ADJ
futech-372	336	16	behavior	behavior	NOUN
futech-372	336	17	in	in	ADP
futech-372	336	18	the	the	DET
futech-372	336	19	higher	high	ADJ
futech-372	336	20	education	education	NOUN
futech-372	336	21	sector	sector	NOUN
futech-372	336	22	:	:	PUNCT
futech-372	336	23	effects	effect	NOUN
futech-372	336	24	of	of	ADP
futech-372	336	25	organizational	organizational	ADJ
futech-372	336	26	learning	learning	NOUN
futech-372	336	27	culture	culture	NOUN
futech-372	336	28	and	and	CCONJ
futech-372	336	29	readiness	readiness	NOUN
futech-372	336	30	for	for	ADP
futech-372	336	31	change	change	NOUN
futech-372	336	32	,	,	PUNCT
futech-372	336	33	"	"	PUNCT
futech-372	336	34	international	international	ADJ
futech-372	336	35	journal	journal	NOUN
futech-372	336	36	of	of	ADP
futech-372	336	37	educational	educational	ADJ
futech-372	336	38	management	management	NOUN
futech-372	336	39	,	,	PUNCT
futech-372	336	40	vol	vol	NOUN
futech-372	336	41	.	.	PROPN
futech-372	336	42	35	35	NUM
futech-372	336	43	,	,	PUNCT
futech-372	336	44	no	no	INTJ
futech-372	336	45	.	.	NOUN
futech-372	336	46	5	5	NUM
futech-372	336	47	,	,	PUNCT
futech-372	336	48	pp	pp	ADJ
futech-372	336	49	.	.	PUNCT
futech-372	336	50	10301047	10301047	NUM
futech-372	336	51	,	,	PUNCT
futech-372	336	52	2021	2021	NUM
futech-372	336	53	.	.	PUNCT
futech-372	337	1	doi	doi	NOUN
futech-372	337	2	:	:	PUNCT
futech-372	337	3	https://doi.org/10.1108/ijem-092019-0345	https://doi.org/10.1108/ijem-092019-0345	PROPN
futech-372	337	4	.	.	PUNCT
futech-372	338	1	[	[	X
futech-372	338	2	15	15	NUM
futech-372	338	3	]	]	X
futech-372	338	4	t.	t.	NOUN
futech-372	338	5	sethibe	sethibe	NOUN
futech-372	338	6	and	and	CCONJ
futech-372	338	7	r.	r.	PROPN
futech-372	338	8	steyn	steyn	PROPN
futech-372	338	9	,	,	PUNCT
futech-372	338	10	"	"	PUNCT
futech-372	338	11	the	the	DET
futech-372	338	12	mediating	mediate	VERB
futech-372	338	13	effect	effect	NOUN
futech-372	338	14	of	of	ADP
futech-372	338	15	organizational	organizational	ADJ
futech-372	338	16	climate	climate	NOUN
futech-372	338	17	on	on	ADP
futech-372	338	18	the	the	DET
futech-372	338	19	relationship	relationship	NOUN
futech-372	338	20	between	between	ADP
futech-372	338	21	leadership	leadership	NOUN
futech-372	338	22	styles	style	NOUN
futech-372	338	23	and	and	CCONJ
futech-372	338	24	their	their	PRON
futech-372	338	25	components	component	NOUN
futech-372	338	26	on	on	ADP
futech-372	338	27	innovative	innovative	ADJ
futech-372	338	28	behaviour	behaviour	NOUN
futech-372	338	29	,	,	PUNCT
futech-372	338	30	"	"	PUNCT
futech-372	338	31	journal	journal	NOUN
futech-372	338	32	of	of	ADP
futech-372	338	33	entrepreneurship	entrepreneurship	NOUN
futech-372	338	34	and	and	CCONJ
futech-372	338	35	innovation	innovation	NOUN
futech-372	338	36	in	in	ADP
futech-372	338	37	emerging	emerge	VERB
futech-372	338	38	economies	economy	NOUN
futech-372	338	39	,	,	PUNCT
futech-372	338	40	vol	vol	NOUN
futech-372	338	41	.	.	PROPN
futech-372	338	42	4	4	NUM
futech-372	338	43	,	,	PUNCT
futech-372	338	44	no	no	INTJ
futech-372	338	45	.	.	NOUN
futech-372	338	46	1	1	NUM
futech-372	338	47	,	,	PUNCT
futech-372	338	48	pp	pp	ADJ
futech-372	338	49	.	.	PUNCT
futech-372	339	1	22	22	NUM
futech-372	339	2	-	-	SYM
futech-372	339	3	32	32	NUM
futech-372	339	4	,	,	PUNCT
futech-372	339	5	2018	2018	NUM
futech-372	339	6	.	.	PUNCT
futech-372	340	1	doi	doi	NOUN
futech-372	340	2	:	:	PUNCT
futech-372	340	3	https://doi.org/10.1177/2393957517747313	https://doi.org/10.1177/2393957517747313	NUM
futech-372	340	4	.	.	PUNCT
futech-372	341	1	[	[	X
futech-372	341	2	16	16	NUM
futech-372	341	3	]	]	PUNCT
futech-372	341	4	k.	k.	PROPN
futech-372	341	5	lee	lee	PROPN
futech-372	341	6	,	,	PUNCT
futech-372	341	7	et	et	PROPN
futech-372	341	8	al	al	PROPN
futech-372	341	9	.	.	PROPN
futech-372	341	10	,	,	PUNCT
futech-372	341	11	"	"	PUNCT
futech-372	341	12	the	the	DET
futech-372	341	13	influence	influence	NOUN
futech-372	341	14	of	of	ADP
futech-372	341	15	product	product	NOUN
futech-372	341	16	innovation	innovation	NOUN
futech-372	341	17	messages	message	NOUN
futech-372	341	18	on	on	ADP
futech-372	341	19	the	the	DET
futech-372	341	20	intention	intention	NOUN
futech-372	341	21	to	to	PART
futech-372	341	22	purchase	purchase	VERB
futech-372	341	23	incumbent	incumbent	ADJ
futech-372	341	24	products	product	NOUN
futech-372	341	25	,	,	PUNCT
futech-372	341	26	"	"	PUNCT
futech-372	341	27	journal	journal	NOUN
futech-372	341	28	of	of	ADP
futech-372	341	29	innovation	innovation	NOUN
futech-372	341	30	&	&	CCONJ
futech-372	341	31	knowledge	knowledge	PROPN
futech-372	341	32	,	,	PUNCT
futech-372	341	33	vol	vol	NOUN
futech-372	341	34	.	.	PROPN
futech-372	341	35	6	6	NUM
futech-372	341	36	,	,	PUNCT
futech-372	341	37	no	no	INTJ
futech-372	341	38	.	.	NOUN
futech-372	341	39	3	3	NUM
futech-372	341	40	,	,	PUNCT
futech-372	341	41	pp	pp	ADJ
futech-372	341	42	.	.	PUNCT
futech-372	342	1	154	154	NUM
futech-372	342	2	-	-	SYM
futech-372	342	3	166	166	NUM
futech-372	342	4	,	,	PUNCT
futech-372	342	5	2021	2021	NUM
futech-372	342	6	.	.	PUNCT
futech-372	343	1	doi	doi	NOUN
futech-372	343	2	:	:	PUNCT
futech-372	343	3	https://doi.org/10.1016/j.jik.2021.01.003	https://doi.org/10.1016/j.jik.2021.01.003	ADJ
futech-372	343	4	.	.	PUNCT
futech-372	344	1	[	[	X
futech-372	344	2	17	17	NUM
futech-372	344	3	]	]	PUNCT
futech-372	344	4	s.	s.	PROPN
futech-372	344	5	b.	b.	PROPN
futech-372	344	6	egala	egala	PROPN
futech-372	344	7	,	,	PUNCT
futech-372	344	8	et	et	PROPN
futech-372	344	9	al	al	PROPN
futech-372	344	10	.	.	PROPN
futech-372	344	11	,	,	PUNCT
futech-372	344	12	"	"	PUNCT
futech-372	344	13	digital	digital	ADJ
futech-372	344	14	transformation	transformation	NOUN
futech-372	344	15	in	in	ADP
futech-372	344	16	an	an	DET
futech-372	344	17	emerging	emerge	VERB
futech-372	344	18	economy	economy	NOUN
futech-372	344	19	:	:	PUNCT
futech-372	344	20	exploring	explore	VERB
futech-372	344	21	organizational	organizational	ADJ
futech-372	344	22	drivers	driver	NOUN
futech-372	344	23	,	,	PUNCT
futech-372	344	24	"	"	PUNCT
futech-372	344	25	cogent	cogent	ADJ
futech-372	344	26	social	social	ADJ
futech-372	344	27	sciences	sciences	PROPN
futech-372	344	28	,	,	PUNCT
futech-372	344	29	vol	vol	NOUN
futech-372	344	30	.	.	PROPN
futech-372	344	31	10	10	NUM
futech-372	344	32	,	,	PUNCT
futech-372	344	33	no	no	INTJ
futech-372	344	34	.	.	NOUN
futech-372	344	35	1	1	NUM
futech-372	344	36	,	,	PUNCT
futech-372	344	37	p.	p.	NOUN
futech-372	344	38	2302217	2302217	NUM
futech-372	344	39	,	,	PUNCT
futech-372	344	40	2024	2024	NUM
futech-372	344	41	.	.	PUNCT
futech-372	345	1	doi	doi	NOUN
futech-372	345	2	:	:	PUNCT
futech-372	345	3	https://doi.org/10.1080/23311886.2024.2302217	https://doi.org/10.1080/23311886.2024.2302217	PROPN
futech-372	345	4	.	.	PUNCT
futech-372	346	1	[	[	X
futech-372	346	2	18	18	NUM
futech-372	346	3	]	]	X
futech-372	346	4	h.	h.	PROPN
futech-372	346	5	alqahtani	alqahtani	PROPN
futech-372	346	6	,	,	PUNCT
futech-372	346	7	s.	s.	PROPN
futech-372	346	8	badi	badi	PROPN
futech-372	346	9	,	,	PUNCT
futech-372	346	10	and	and	CCONJ
futech-372	346	11	m.	m.	NOUN
futech-372	346	12	nasaj	nasaj	NOUN
futech-372	346	13	,	,	PUNCT
futech-372	346	14	"	"	PUNCT
futech-372	346	15	role	role	NOUN
futech-372	346	16	of	of	ADP
futech-372	346	17	adaptive	adaptive	ADJ
futech-372	346	18	marketing	marketing	NOUN
futech-372	346	19	capability	capability	NOUN
futech-372	346	20	and	and	CCONJ
futech-372	346	21	organisational	organisational	ADJ
futech-372	346	22	agility	agility	NOUN
futech-372	346	23	in	in	ADP
futech-372	346	24	the	the	DET
futech-372	346	25	resilience	resilience	NOUN
futech-372	346	26	of	of	ADP
futech-372	346	27	b2b	b2b	NOUN
futech-372	346	28	manufacturing	manufacture	VERB
futech-372	346	29	companies	company	NOUN
futech-372	346	30	during	during	ADP
futech-372	346	31	crises	crisis	NOUN
futech-372	346	32	,	,	PUNCT
futech-372	346	33	"	"	PUNCT
futech-372	346	34	journal	journal	NOUN
futech-372	346	35	of	of	ADP
futech-372	346	36	business	business	PROPN
futech-372	346	37	&	&	CCONJ
futech-372	346	38	industrial	industrial	ADJ
futech-372	346	39	marketing	marketing	NOUN
futech-372	346	40	,	,	PUNCT
futech-372	346	41	vol	vol	NOUN
futech-372	346	42	.	.	PROPN
futech-372	346	43	40	40	NUM
futech-372	346	44	,	,	PUNCT
futech-372	346	45	no	no	INTJ
futech-372	346	46	.	.	NOUN
futech-372	346	47	2	2	NUM
futech-372	346	48	,	,	PUNCT
futech-372	346	49	pp	pp	ADJ
futech-372	346	50	.	.	PUNCT
futech-372	346	51	287	287	NUM
futech-372	346	52	-	-	SYM
futech-372	346	53	304	304	NUM
futech-372	346	54	,	,	PUNCT
futech-372	346	55	2025	2025	NUM
futech-372	346	56	.	.	PUNCT
futech-372	347	1	doi	doi	NOUN
futech-372	347	2	:	:	PUNCT
futech-372	347	3	https://doi.org/10.1108/jbim-07-2024-0507	https://doi.org/10.1108/jbim-07-2024-0507	NOUN
futech-372	347	4	.	.	PUNCT
futech-372	348	1	[	[	X
futech-372	348	2	19	19	NUM
futech-372	348	3	]	]	X
futech-372	348	4	j.	j.	PROPN
futech-372	348	5	li	li	PROPN
futech-372	348	6	,	,	PUNCT
futech-372	348	7	et	et	PROPN
futech-372	348	8	al	al	PROPN
futech-372	348	9	.	.	PROPN
futech-372	348	10	,	,	PUNCT
futech-372	348	11	"	"	PUNCT
futech-372	348	12	what	what	PRON
futech-372	348	13	influences	influence	VERB
futech-372	348	14	consumers	consumer	NOUN
futech-372	348	15	'	'	PART
futech-372	348	16	intention	intention	NOUN
futech-372	348	17	to	to	PART
futech-372	348	18	purchase	purchase	VERB
futech-372	348	19	innovative	innovative	ADJ
futech-372	348	20	products	product	NOUN
futech-372	348	21	:	:	PUNCT
futech-372	348	22	evidence	evidence	NOUN
futech-372	348	23	from	from	ADP
futech-372	348	24	china	china	PROPN
futech-372	348	25	,	,	PUNCT
futech-372	348	26	"	"	PUNCT
futech-372	348	27	frontiers	frontier	NOUN
futech-372	348	28	in	in	ADP
futech-372	348	29	psychology	psychology	NOUN
futech-372	348	30	,	,	PUNCT
futech-372	348	31	vol	vol	NOUN
futech-372	348	32	.	.	PROPN
futech-372	348	33	13	13	NUM
futech-372	348	34	,	,	PUNCT
futech-372	348	35	p.	p.	NOUN
futech-372	348	36	838244	838244	NUM
futech-372	348	37	,	,	PUNCT
futech-372	348	38	2022	2022	NUM
futech-372	348	39	.	.	PUNCT
futech-372	349	1	doi	doi	NOUN
futech-372	349	2	:	:	PUNCT
futech-372	349	3	https://doi.org/10.3389/fpsyg.2022.838244	https://doi.org/10.3389/fpsyg.2022.838244	PROPN
futech-372	349	4	.	.	PUNCT
futech-372	350	1	[	[	X
futech-372	350	2	20	20	NUM
futech-372	350	3	]	]	PUNCT
futech-372	350	4	t.-y	t.-y	NOUN
futech-372	350	5	.	.	PUNCT
futech-372	351	1	kim	kim	PROPN
futech-372	351	2	,	,	PUNCT
futech-372	351	3	et	et	PROPN
futech-372	351	4	al	al	PROPN
futech-372	351	5	.	.	PROPN
futech-372	351	6	,	,	PUNCT
futech-372	351	7	"	"	PUNCT
futech-372	351	8	effects	effect	NOUN
futech-372	351	9	of	of	ADP
futech-372	351	10	organizational	organizational	ADJ
futech-372	351	11	innovative	innovative	ADJ
futech-372	351	12	climate	climate	NOUN
futech-372	351	13	within	within	ADP
futech-372	351	14	organizations	organization	NOUN
futech-372	351	15	:	:	PUNCT
futech-372	351	16	the	the	DET
futech-372	351	17	roles	role	NOUN
futech-372	351	18	of	of	ADP
futech-372	351	19	managers	manager	NOUN
futech-372	351	20	'	'	PART
futech-372	351	21	proactive	proactive	ADJ
futech-372	351	22	goal	goal	NOUN
futech-372	351	23	regulation	regulation	NOUN
futech-372	351	24	and	and	CCONJ
futech-372	351	25	external	external	ADJ
futech-372	351	26	environments	environment	NOUN
futech-372	351	27	,	,	PUNCT
futech-372	351	28	"	"	PUNCT
futech-372	351	29	research	research	NOUN
futech-372	351	30	policy	policy	NOUN
futech-372	351	31	,	,	PUNCT
futech-372	351	32	vol	vol	NOUN
futech-372	351	33	.	.	PROPN
futech-372	352	1	53	53	NUM
futech-372	352	2	,	,	PUNCT
futech-372	352	3	no	no	INTJ
futech-372	352	4	.	.	NOUN
futech-372	352	5	5	5	NUM
futech-372	352	6	,	,	PUNCT
futech-372	352	7	p.	p.	NOUN
futech-372	352	8	104993	104993	NUM
futech-372	352	9	,	,	PUNCT
futech-372	352	10	2024	2024	NUM
futech-372	352	11	.	.	PUNCT
futech-372	353	1	doi	doi	NOUN
futech-372	353	2	:	:	PUNCT
futech-372	353	3	https://doi.org/10.1016/j.respol.2024.104993	https://doi.org/10.1016/j.respol.2024.104993	PROPN
futech-372	353	4	.	.	PUNCT
futech-372	354	1	this	this	DET
futech-372	354	2	article	article	NOUN
futech-372	354	3	is	be	AUX
futech-372	354	4	an	an	DET
futech-372	354	5	open	open	ADJ
futech-372	354	6	-	-	PUNCT
futech-372	354	7	access	access	NOUN
futech-372	354	8	article	article	NOUN
futech-372	354	9	distributed	distribute	VERB
futech-372	354	10	under	under	ADP
futech-372	354	11	the	the	DET
futech-372	354	12	terms	term	NOUN
futech-372	354	13	and	and	CCONJ
futech-372	354	14	conditions	condition	NOUN
futech-372	354	15	of	of	ADP
futech-372	354	16	the	the	DET
futech-372	354	17	creative	creative	ADJ
futech-372	354	18	commons	common	NOUN
futech-372	354	19	attribution	attribution	NOUN
futech-372	354	20	(	(	PUNCT
futech-372	354	21	cc	cc	NOUN
futech-372	354	22	by	by	ADP
futech-372	354	23	)	)	PUNCT
futech-372	354	24	license	license	NOUN
futech-372	354	25	(	(	PUNCT
futech-372	354	26	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
futech-372	354	27	)	)	PUNCT
futech-372	354	28	.	.	PUNCT
futech-372	355	1	https://doi.org/10.1177/2393957517747313	https://doi.org/10.1177/2393957517747313	NUM
futech-372	356	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN