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         Geoplanning 
Vol 4, No 2, 2017, 245-256                                                                                                                                                            Journal of Geomatics and Planning 

                                                                                                 E-ISSN: 2355-6544 
http://ejournal.undip.ac.id/index.php/geoplanning 

doi: 10.14710/geoplanning.4.2.245-256 

CHALLENGING POTENCY OF JAYENGAN: NEW OPPORTUNITY FOR 
DEVELOPMENT OF SUSTAINABLE JEWELRY CREATIVE INDUSTRIAL 
KAMPUNG-BASED TOURISM IN SURAKARTA  

W. Astuti a, Q. Qomarun b, A. Febela b, R. A. Putri a, D. W. Astuti b 

aUniversity of Sebelas Maret Surakarta, Indonesia 
bUniversity of Muhammadiyah Surakarta, Indonesia  
 

Abstract: Local-based tourism becomes one of economic development strategies of the area 

based on local potency. Sustainable tourism can be defined as ‘tourism, which takes into account 
of its current and future economic, social and environmental impacts’, addressing the demands 
of visitors, the environment, industry and local communities as the host of development. 
Kampung Jayengan Surakarta is the traditional settlement located in the downtown, which 
spontaneously developed by Banjar Community, that arrived in Surakarta in 1746 as jewelry 
traders. Right now, the existence and the identity of Kampung Jayengan as Kampung of Jewelry 
has been lost its attraction, constrained by development of modern public facilities and services 
in the city center. This study analyzed the challenge faced by Kampung Jayengan to develop its 
potencies as Jewelry Industrial Kampung-based Tourism becoming a part of tourist destination in 
Surakarta as a creative city. The research type was predictive research by using mixed methods. 
Several analyses have been conducted from identification of the potencies of kampung. It 
consisted of analysis conformity of the area to the spatial structure general plan policy; analysis 
of demographic; analysis of economy, analysis of availability of public infrastructure; analysis of 
building and environment and analysis of land use suitability.  Results of analysis shows that the 
area has a great challenge for Jewelry Industrial Kampung-based Tourism development, which 
will have multiplier effect on increasing economic development of the area as well as economic 
development and welfare of the local community. 

  
Copyright © 2017 GJGP-UNDIP  

this open access article is distributed under a  
Creative Commons Attribution (CC-BY-NC-SA) 4.0 International license. 

 
How to site (APA 6th Style):  Astuti, W. et al., (2017). Challenging Potency of Jayengan: New Opportunity for Development of Sustainable Jewelry 
Creative Industrial Kampung-based Tourism in Surakarta Geoplanning: Journal of Geomatics and Planning, 4(2), 245-256.  

doi:10.14710/geoplanning.4.2.245-256. 

 

1. INTRODUCTION  
Development of primary tourism product is very important related to tangible and intangible products, 

as a main pull factors, which motivates tourists to visit. They expect for experiencing and exploring the 
special product of the destination area. This will be continued by development of diversification of the 
product as many elements are associated with the product itself (Benur & Bramwell, 2015). Local-based 
tourism becomes one of strategies of economic development of the area based on local potency and 
special characteristics of the area. Sustainable tourism can be defined as ‘tourism, which takes into account 
of its current and future economic, social and environmental impacts, addressing the demands of visitors, 
the environment, the industry and local communities as the host of development’. Therefore development 
of General Spatial Plan will has a role for directing of future development, maximizing all the potency and 
generating opportunity for the area for regional economic development based on the locality (Jamal & 
Getz, 1995). 

The attraction of tourist destination depends on most potency of physical characteristics, socio cultural 
characteristics as well as economic potencies as a basic product of the destination Special interest tourism 
is a trip undertaken by tourists which visits a particular place due to their special interest to certain objects 
or activities that can be found or carried out at the location of the tourism destination (Hall, 1992). The 
products of special interest tourism can be local uniqueness potentials and attractions including natural 
physical characteristics, socio-cultural, and building architectures. Development of primary tourism product 

Article Info: 
Received:13 January 2017 
in revised form: 15 February 2017 
Accepted: 20 August 2017 
Available Online:  30 October 2017 
 

Keywords:  
Jayengan, Creative Industrial, Land 
use suitability, tourism development 
 

Corresponding Author: 
Winny Astuti 
Universitas Sebelas Maret, Indonesia  
Email: winnyast64@gmail.com   

OPEN ACCESS 

http://doi.org/10.14710/geoplanning.4.2.245-256
http://doi.org/10.14710/geoplanning.4.2.245-256
mailto:winnyast64@gmail.com


 
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is very important related to tangible and intangible products. Therefore it is important to develop the 
diversification of the product to be interested by tourists to visit. With the complexity of tourism 
development and the spread of activity and actors involved, new concept in planning for tourism has to be 
based on integrated planning concept. According to Baud-bovy (1982) any stage in tourism development 
plan should be integrated into the national socio-economic and political policies, into the natural and the 
built environment, into the socio and cultural circumstance, into the related sectors of economy, public 
budget and into the international tourism market. 

Kampung is a traditional settlement in Indonesia, which is usually has special characteristics of ethnics 
and locality. On Government of Indonesia encourage “one village one product” in order to encourage 
kampung to increase the economic development based on their own resources. Most of the resources is 
based on special characteristic of creative industry, such as ‘Batik-traditional clothes of Indonesia’, 
‘blankon-traditional hat of Java’ and jewelry. Kampung Jayengan Surakarta is the traditional settlements 
located in the downtown, which spontaneously developed by Banjar Community, that arrived in Surakarta 
in 1746 as jewelry traders. Right now, the existence and the identity of Kampung Jayengan as Kampung of 
Jewelry has been lost attraction constrained by development of modern public facility and services in the 
city center. This study aims to explore the challenges of Kampung Jayengan as Jewelry Industrial Kampung-
based Tourism, which is a part of tourist destination in Surakarta as a creative city. Results from this 
research shows that the challenges of development of Jayengan kampung as Jewelry industrial Kampung 
Tourisms are mainly by strengthened Political Policies and Institutions supporting Development of the Area; 
collaboration among stakeholders; Integration of the primary product of tourist destination and other 
socio-cultural associated potencies of the Area; and Integration of Potencies with Integration of Potencies 
with related sectors of the economy. This will sustain the area, generate multiplier effect on economic 
development and welfare improvement of the area as well as of the local community. Integration of all the 
potencies with all aspects of development: Nation’s political policy, natural and the build environment, 
socio–cultural of the community, all related sectors of economy will challenge and sustain the further 
development of Jayengan Jewelry kampung as new Tourist Destination Area in Surakarta based on Creative 
Industry. 

 

2. DATA AND METHODS 
2.1.  Jayengan as a Part of Surakarta as Creative City 

The concept of the creative economy expands from creativity in the whole of the economy, including 
socio economic processes and the organization of creative labor (Moore, 2014). Urbanization creates a high 
density of population, which is pulled by attractiveness of the city, especially in Javanese cities. Creative 
economic activities of the urban people become a new source of economic activities in the highly economic 
competition of the city. Creative industries in urban rejuvenation, place art and creative industries as a 
significant role for rebranding the city. In Indonesia, the development of the creative industries has been 
started since 2007 by the Department of Commerce through research and publications regarding the role 
of creative industries in Indonesia and it was continued by development roadmap. Although this concerned 
about the creative industry, it has been moved to the Ministry of Tourism and Creative Economy. Based on 
Creative Industries Mapping Study Based Department of Commerce Republic of Indonesia, the definition of 
Creative Industries in Indonesia is derived from benefitting creativity and inventiveness of the individual 
(Departemen Perdagangan Republik Indonesia, 2007 in (Wiryono et al., 2015)) Some cities have been 
declared as creative city such as Bandung, Surabaya, Jogjakarta as well as Surakarta. 

KampungJayengan is located in the center of the City of Surakarta, which is split into two areasby 
GatotSubroto Street, with the Darussalam Mosque as the center. Having administrative area of 29.30 Ha, 
the most land usage in Jayengan is dominated by residential development, covered of 13.51 Ha. It consists 
of 9 RWs (Neighborhood Unit) and 30 RTs (Community Unit), with number of households was 1,424 and 
population of 5,771 persons in 2015. 

Jayengan also has very strategic location in between KampungLaweyan and KampungKauman as Batik 
Kampung, which was previously existed as Kampung tourist destination based on creative industry. 
According to General Spatial Plan of Surakarta, Jayengan is located in BWK I (City Development Area I) 
(Figure 1), which is planned for  the main tourist destination together with Kasunanan Palace, 
Mangkunegaran Palace, Sriwedari Park and Batik Museum. In spite of this, policy direction of potential 
sector in Jayengan is strengthening creative industry and tourism to encourage regional economic 

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development of Surakarta City in national levels, in directed of the Center for Development of Creative 
Industry.  Formulation of Forum Jayengan Jewelry Kampung in July 2015 has been widen opportunity for 
developing networking among government, private sector, NGOs and other institutions.  
 

 

Figure 1. The Map of Kampung Jayengan Surakarta (Source : Astuti et al. (2015)) 

 
2.2. Research Methodology 

This research includes in a predictive research, where exploring the potencies and constraints of 
existing area for future area development as tourism destination based on creative industry of jewelry. This 
research used qualitative approach with mixed of both qualitative and quantitative data (Figure 2). Several 
Focused Group Discussions, interviews to related local government and field survey were organized. The 
field observation was conducted in order to obtain special characteristics of the area using the spatial 
mapping survey method for the following aspects (Table 1):   

 

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Figure 2. Process of Analysis 

 

Table 1. Survey Design (sources : Astuti et al. ( 2015)) 

No Variables/ Aspects Purpose of analysis Technique 

1 Political Policies and 

Institutions supporting 

Development of the Area 

• Analysis of comformity and supporting policies 

in national, province as well as local area for 

development the area as kampung tourism 

based on Jewelry creative industry in Jayengan  

• Content analysis of 

government document 

• Interview 

• FGD 

2 Collaboration among  

Stakeholders 

 

• Analysis of stakeholders 

• Analysis of organizational networks 

• Analysis of roles of stakeholders 

• Secondary data 

• Interview with related 

government units and 

stakeholders 

• FGD 

3 Integration of the primary 

product of tourist 

destination and other 

socio-cultural associated 

potencies of the Area 

• Analysis of basic sector 

• Analysis of primary, secondary and tertiary 

economic activity of the area 

• Field observation 

• Interview with related 

government units and 

stakeholders 

• FGD 

4 Integration of Potencies 

with related sectors of the 

economy 

• Analysis of availability of related sectors of 

economy 

• Field observation 

• Interview with related 

government units and 

stakeholders 

• FGD 

 

3. RESULT AND DISCUSSION 

3.1. Challenging Potency of Jayengan as Jewelry Industrial Kampung-based Tourism 
As discussed earlier that the challenges of potencies of Jayengan have been indicated from several 

aspects of Political Policies and Institutions supporting Development of the Area; Collaboration among 
Stakeholders; Integration of the primary product of tourist destination and other socio-cultural associated 
potencies of the Area; and Integration of Potencies with related sectors of the economy. All the aspects are 
interellated to each other supporting and challenging the development of Jayengan Jewelry Kampung. 

3.1.1. Political Policies and Institutions supporting Development of the Area 
Integration of the development plan of the area into the nation’s policies as well as City development 

policy is one consideration for tourism development. This partly because the attention of community-based 
tourism and domestic recreation is mostly supported by public financing and  the consideration of inter- 
regional tourism development (Baud-Bovy, 1982). Development of Kampung Jayengan as Jewelry industrial 
Kampung-based Tourist has been supported by General Spatial Plan of Surakarta. This is stated that 
Jayengan is located in BWK I (City Development Area I), which is planned for the main tourist destination 
together with Kasunanan Palace, Mangkunegaran Palace, Sriwedari Park and Batik Museum. The policy 
direction is addressed for strengthening creative industry and tourism to encourage regional economic 
development of Surakarta City (General Spatial Plan of Surakarta, 2011-2031). 

In National Policy, BAPPENAS has introduced the program of Local Economic Development (LED), 
which is applied in several local government in Indonesia. The local Government of Surakarta City, through 

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BAPPEDA has developed Blue Print Creative Economic Development 2015-2025 and establishing Roadmap 
and Development Program of Creative economy. The forum of Jayengan Jewelry Kampung has been 
included as one of 31 economic cluster in Surakarta. It means that the Government of Surakarta has 
supported the development of JKP as new tourist destination based on economic creative industry. 

3.1.2. Collaboration among Stakeholders 

Collaboration is "a process of joint decision making among key stakeholders of a problem domain 
about the future of that domain" (Gray, 1989). While, collaboration for community-based tourism planning 
is a process of joint decision making among autonomous, key stakeholders of an inter-organizational, 
community tourism domain to resolve planning problems of the domain and or to manage issues related to 
the planning and development of the domain. Collaboration is necessary where in the process of 
development the problems are getting complex and require an inter- or multi-organizational response, as 
they are beyond the capability of any single individual or group to solve single-handedly (Trist, 1983). 
Therefore, this needs effective organizational structure and network for developing tourism management 
and for sustaining the area as well as the socio-economic of the community. Achieving coordination among 
the government institutions, between the public and the private sector, and among private enterprises is 
challenging. This needs mechanisms and processes for incorporating the diverse element in the tourism 
system. In Jayengan Kampung Permata (JKP), internal institution in charge in this process of development 
of Jayengan as Jewelry Tourism Kampung is Forum JKP, which leaded by local people in charge in economic 
activity as jewelry trader. Development of Jayengan Jewelry Kampung recently is in early stage of 
development where the perception of communities in charge in the jewel’s economic activities and related 
supporting goods vary. Most of the members of JKP forum is individual business actor as jewel trader, who 
has not seen this process of development of tourist destination as benefit to them, which increase the 
competitiveness among them and in turn, could affect the economic viability of the tourism industry in the 
community.  Some community is perceived that development of JKP is only for individual benefit. 

Even though external support multi-organization especially from the government to development of 
the area is proved, the internal organization has faced a complex institutional relationship problem. 
Darussalam foundation, which was first institutionally established in Jayengan as religion-based institution 
for managing presence of community service organization of Darussalam Elementary School and cultural 
resources under the Darussalam Mosque becomes dominant institution actor in the Development of 
Jayengan Jewels kampung. The institution which should become collaboration partner with Forum JKP, has 
therefore encouraged the Forum of JKP and tend to be more powerful and authorized. This limits 
involvement of Jayengan community in the process of development due to exclusiveness of Darussalam 
Foundation in Jayengan as Banjarness community. 

3.1.3.  Integration of the primary product of tourist destination and other socio-cultural associated 
potencies of the Area  

Development of tourism destination based on the local potency of community should encourage 
integration between tourism product and local socio-economic condition of the area. Visitors always have 
expectation for experiencing and exploring the specific environment and socio–cultural–economic of the 
destination. Therefore, development of primary products in tourist destination is very important and 
becomes the identity of the area, as “one village one product”. However, usually many elements associated 
with the main product (Smith, 1994 in Benur & Bramwell, 2015). 

In Kampung Jayengan, the special product of tourist destination area is Jewelry Art. It also has special 
potencies related to the existence of wonderful heritage artefact, named Darussalam Mosque (Figure 3), 
which was originally built by Banjar Community who came to Surakarta in 1910. Recently, Darussalam 
Mosque becomes a center for Moslem activities such as education and Moslem tradition. Education 
activities are occurred in Darussalam Moslem Elementary School and Pesantren (Moslem Boarding School) 
of Darussalam. One of Moslem cultural activities can be found in the field yard of Darussalam Mosque 
every Ramadhan, which is called Bubur Banjar Tradition (Banjar Porridge) (Figure 4), distributed to all 
Moslem community surrounding areas that come to the mosque in the evening. This tradition becomes 
interesting attraction in Kampung Jayengan every year, which attracts tourists and information media such 
as national and local television studios and journalists to report. There are also some Moslem traditional 
attractions such as Hadrah (Moslem dance) and haul tradition, which attracts people surrounding to visit.  

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Figure 3. Darussalam Mosque as heritage   building            Figure 4. Tradition of Bubur Banjar in Jayengan 
                              in Jayengan   

 
As Tourist Kampung, the primary product of Jewelry Art has associated with Building and 

Environment characteristics of Javaness-Banjarnese Traditional Buildings found in the area (Figure 5), which 
has opportunity to attract the tourists. In spite of this it has Kartopuran square for development support to 
Jayengan Jewelry Kampung in conducting events for tourist attractions  

 

     

Figure 5. Heritage Building in Jayengan   
 

3.1.4. Integration of Potencies with related sectors of the economy  

Tourism destination based on creative industry is dependent for its development with many other 
sectors of the economy such as transportation, industry and handicraft, urban development, 
telecommunication, information, which are influenced by the policy in national, regional and municipal 
authority. Therefore It has to be planned accordingly, it has to be integrated into comprehensive planning 
at national, regional and local levels. Tourism product and attraction in destination area is very important in 
giving experience and impression to visitors. Primary tourism product will be more interesting, eventhough 
it is a complext due to many elements associated with this product, such as input of services, hospitality, 
choice of tourism, tourist involvement in delivery services, and tourist experience  (Smith, 1994 in Benur & 
Bramwell, 2015). 

Jayengan (Figure 6) becomes a new tourism destination area in Surakarta, which concentrates on 
primary product of Jewelry, with its diversification such as gold, silver and stone. Product concentration in 
one area will have advantage on competitiveness and sustainability of the area (Table 2). From data of 
PDRB (Domestic Regional Product) of Serengan District, manufacture industry is the second position in 
contributing to 31% of regional product. The urban facilities grow and expand, such as hotels, restaurants, 
and trading, which are the main infrastructure for development of tourist destination, are really important. 
This is also supported by National Economic Policy of One Village One Product, which has been strongly 
found in this area by special product of Jewel Art with most of Banjar Community living there in charge in 
Jewel production activity as they are originally come from Martapura Banjarmasin Kalimantan Island, which 

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is famous as Jewelry Community (Figure 7). The primary product of Jewelry is also supported by Banjar 
culinary in emergence the areas such as Banjar Soto, wadai wadai, Srabi Notosuman, Bakmi Ketoprak dan 
center of Surakarta souvenir, which have been previously exist.  

 

 

Figure 6. Map of Location of Economic activities in Jayengan Kampung  

 

    

Figure 7. Jewelry art and stones as the main creative industry in Jayengan (left). The Mayor of Surakarta 

took attention to Jewellery collection in Yusuf’s Jewelry in the Kampung Launching, 18 October 2015 (right) 

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Table 2.The Challenges Potency of Jayengan for Development of Sustainable Jewelry Creative Industrial 
Kampung-based Tourism (sources: Analysis Astuti et al. (2015)) 

No Aspects The Challenges 

1 Political Policies and 

Institutions supporting 

Development of the Area 

• National political and  policies and institutions supporting development of 

jayengaan Jewelry Kampung 

• General spatial plan of Surakarta and sectoral plan related to development 

of Jayengan Jewelry Kampung 

• Blue Print of Development of Creative Economy 

2 Collaboration among  

Stakeholders 

 

• The challenges of human resources individually as well as as organization in 

managing the tourist destination area and collaborating with other 

institutions and parties  

3 Integration of the primary 

product of tourist 

destination and other socio-

cultural associated 

potencies of the Area 

• The challenges of jewelry product as primary product of the area 

• The associated potencies for development of JKP; cultural-religion potencies, 

architectural potencies, moslem-education potencies 

4 Integration of Potencies 

with related sectors of the 

economy  

 

• Availability of diversification of product such as gold, silver and stone 

• Availability of urban facilities growth and expansion, such as hotels, 

restaurants, and trading 

• Availability of main infrastructure for development of tourist destination 

• Availability of related sectors of economy Banjar culinary 

 
 

3.2. Concept, Skenario of Development of Jayengan Jewelry Kampung-based Tourism 

Concept of tourism planning development has to consider the interdependency between 
development of tourism and the overal socio-economic development of the area as well as development of 
the country; the interdepency between tourism sector itself, between the resources, various related 
markets and touristm industry, and the interests of particiapnts in the developmet of tourism (Baud-Bovy, 
1982). Based on the analysis of special characteristics of the area and multisectoral analysis, the concept of 
the area is formulated as Jayengan Jewellery Kampung as ‘Integrated Creative-Industrial Tourism’ based on 
locality. Industrial District is networks, formulated from synergizing all local industries, which tends to be 
agglomerated in order to benefit one and another as industrial cluster (Kuncoro, 2002). According to 
Madecor, in Purwaningsih (2012, in (Setiyani, 2014)), there are 3 main components of industrial cluster. 
The first is Primary Product of industries, which is the main industrial clusters, it has great impact in 
development of cluster. In Jayengan Jewelry Kampung, the main industrial cluster is found to be Jewelry 
activity production, which is going to be diversification of product of experiencing attraction in the area. 
The second is diversification of product of industries as supplier industries which supports the development 
of the core industry. In this case, there are production industry of Jewelry stones (diamond) and production 
industry of jewelry frame, which is usually made from gold or silver. And the third is related to socio-
economic cultural sectors of industries which has contributions to and get benefit from the core industry 
such as raw material, technology, human resources and marketing distributors. In Jayengan Jewelry 
Kampung, the Government of Surakarta in Kelurahan levels as well as in the City Levels takes a part in 
development of Kampung. In spite of this, there is Community Forum of Jayengan Jewelry, which has an 
important role for networking and negotiating to other institutions and other parties, which are supporting 
the development of KampungJayengan as Jewelry Kampung based on locality (Figure 8) 

 

 

 

 

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Figure 8.  Concept of Jayengan Jewelry Kampung as ‘Integrated Creative-Industrial Tourism’ based on 
locality (Sources : Astuti et al. (2015) developed from cluster model of Madecor (2001) in (Setiyani, 2014)) 

 
This research developed Grand Design of Jayengan Jewelry Kampung, which has been planned for 20 

years (2015-2035). In the first five years, Kampung development is planned for strengthening internal 
institution and initiation of Government Networks with the capacity building strategies in the form of 
Forum Jayengan Jewelry Kampung; developing of Block Area I as the center of the planned area; 
strengthening networks with other institutions and related parties; developing of Jewelry industrial cluster 
institution and cooperative institution; developing of related events such as bazar, expo; and developing of 
Information and Technology for marketing kampung as tourist destination based on creative industry. In 
the second five years,  Kampung development is focused on strengthening  networks to External  
Institutions (Government, private, community and NGOs), with the strategies of networking to related 
industrial clusters such as batik, blangkon, fashion, etc together with conducting physical construction of 
the area including signage, pedestrian, street furniture and marketing facilities in Block Area I. According to 
Low and Altman 1992 in Wang and Chen 2015, place satisfaction is an important aspect of sense of place 
that deals with how a place meets to fill preconceived expectations and therefore needs standard of quality 
of life. Physical construction of the area will generate image and identity of a place for association between 
people (tourist) and place. In the third five years development, this will be focused on physical 
development of Block Area II, which is the development of creative industry production as an experienced 
tourist attraction for visitor and strengthened production chain and development of tourist infrastructure 
and accessibility. In the fourth five years (after 2030) the Kampung will sustain the area. 

 
3.3. New opportunity for Development of Jayengan Jewelry Kampung  

According to the potencies explored above, Jayengan can be developed as Jewelry kampung-based 
tourism with the future development plan 2035 (Table 3), which the future block plan as described in figure 
9 below: 

Conditional Factors  
Human resources, physical 

resources, knowledge 
resources, infrastructure, 

capital resources  

Diversification of Product of Industries  
Production industry of Jewelrystone and 

production indutry of gold and silver frame 

Market 
Market of Jewelry Industry, market 
of tourist destination of creative 
industry 

Primary Tourism Product of Industry 
Main activity of production activity of Jewelry  

(finishing good) 

Related socio-Economic cultural Sectors 

Community Forum of JKP, Government, annual 
events, marketing, culinary industries, etc 

Strategy & Competitiveness 

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Figure 9. Block Plan of Jayengan Jewelry Kampung 2015-2035 

 

Table 3: Future Development Plan based on Block Area Characteristics 

DEVELOPMENT 
BLOCK 

Characteristics of Area Future development Plan (2015-2035) 

BLOCK AREA I - Existence of office of Head of Kelurahan Jayengan ; 
Darussalam Mosque and Center of Information of 
Jayengan Jewelry Kampung as the office of Forum JKP 

- Existence of Annual event of Banjar Porridge ( Bubur 
Banjar), Hadrah traditional Moslem dance and other 
Banjar- Java traditional cultural activities.   

- Kartopuran square as the center public space of the 
Area  

- Existence of some Jewelry shops, tourist facilities such 
as hotel, restaurant 

- Physical condition of the area has not determined as 
tourist destination space identity   

Directed for Block of Primary Product Development 
integrated with socio-economic-cultural associated 
potencies 
- Block area I will be developed as Center of 

development of the Jayengan Jewellery Kampung; 
center of local government office; center of 
Information; 

- Darussalam Mosque will be developed as center of 
socio-cultural-education activities. 

- Katopuran square will be created as place for 
interaction among communities and tourist 
attraction and events creation.  

- Center of production market of the kampung 

BLOCK AREA II - Existence of residential area of Jewelry workers 
generates opportunity for tourist product development   

- Physical condition of the area has not determined as 
tourist destination space identity   

Directed for Block of Diversification of primary product 
of Jewelry for tourist unforgetable experience,.  

 
 

BLOCK AREA III - Existence of culinary economic activities along the 
mainroad , which has not been physically good 
condition  

- Occupation of Darussalam Mosque owned land by 
several economic activities especially culinary vendors 

- Potency for development of Darussalam Mosque as a 
Center of Jayengan Jewelry Kampung integrated with 
center of local culinary  

Directed for Block of Diversification of primary product 
and integration with socio-economic-cultural associated 
potencies 

- Preservation of Darussalam Mosque as heritage 
artifact and development it’s area surrounding as a 
Center of Jayengan Jewelry Kampung integrated 
with center of local culinary 

BLOCK AREA IV - Existence of hotel Matahari and other hotels and 
tourist facilities   

- Potential for development of tourist facilities   

Directed for development of JKP byIntegration of 
Potencies with related sectors of the economy 

- Center for development of tourist facilities of 
Jayengan Jewelry Kampung such as hotel, travel 
agent, guest house, souvenir shops etc.  

BLOCK AREA V - Residential area  - Planned for adequate residential area 

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4. CONCLUSION 

Development of Creative Industrial Kampung-based Tourism is challenged by firstly, Political Policies 
and Institutions supporting Development of the Area.  Development Plan Jayengan Jewelry Kampung 
should be integrated with and conformed to nation’s policies as well as City Development Policies as tourist 
destination development based on local potencies, which is mostly supported by public financing and 
consideration of interegional tourism development. Secondly, collaboration among stakeholders is 
obviously needed, where in the process of development is getting complex and need inter-organizational 
responce, which are beyond the capacity of individual or group to solve. Development of Jayengan Jewelry 
Kampung is challenged by cohesiveness of internal Community Forum (JKP), Coordination among 
stakeholders, mechanisms and processes for incorporating the diverse elements in the tourism system, 
which constraint the sustainability of the development. Thirdly, Integration of the primary product of 
tourist destination and other socio-cultural associated potencies of the Area. As development of primary 
product in tourist destination becomes identity of the area as one vilage one product, which attract tourist 
to visit, integration with specific local socio-economic cultural condition will attract tourist to visit for 
experiencing and exploring the area. The challenges are how the destinantion area develop spesific product 
attracting people to visit. Development of Jewelry as primary tourism product based on creative industry in 
Jayengan Kampung becomes spesific in Surakarta, which cannot be found in other areas, except in 
Martapura as the origin of Jewels industry. Fourthly, Integration of Potencies with related sectors of the 
economy is challenging, where tourist destination based on creative industry is associated with related 
sectors of economy such as transportation, industry and handicraft, urban development, 
telecommunication, information. How the local policies can support development of its related sectors and 
limit the impact of development. For sustaining the development needs long term development plan based 
on the Concept of Jayengan Jewelry Kampung as ‘Integrated Creative-Industrial Tourism’ based on locality 
as instrument for direction and integration of any parties, responding opportunities and challengesfor 
development of Jayengan Jewelry Kampung. 
 

5. ACKNOWLEDGMENTS 

The authors would like to thank Ministry of Research, Technology and Higher Education for the 

Research Grant supported this research and Board of Research and Community Services Universitas Sebelas 

Maret. 

 

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