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Georgian Scientists

Vol. 6  Issue 2, 2024

https://doi.org/10.52340/gs.2024.06.02.05

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Georgian Scientists/ . 6 N 2, 2024 56

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 – 2021“ .

Priorities of financial management of liquidity and profitability
Khatuna Barbakadze

Associate Professor Iv. Javakhishvili Tbilisi State University Faculty of Economics and Business.
ORCID ID 0009-0001-1670-8463

Abstract

In  order  to  ensure  the  efficient  functioning  of  the  company  in  modern  conditions,  the
management should realistically evaluate both, its own and potential competitors' economic situation.
As  a  rule,  the  desire  of  the  company  management  is  to  maximize  profit  which  leads  to  the  risk  of
liquidity loss. While analyzing the solvency and profitability of the company, the most important thing
is the interpretation of the obtained results, the ability to use them to optimize economic and financial
processes, which will help the company implement its activities successfully. The purpose of the study
is to determine the priorities of the companies in managing liquidity and profitability. In order to
achieve this goal, it is necessary to consider the theoretical foundations of liquidity and profitability,
to  analyze  liquidity  and  profitability,  which  will  allow  us  to  determine  the  priority  directions  of
financial management. The positive dynamics of profitability indicators causes low level of liquidity,
which requires to balance these indicators and make appropriate decisions.
Keywords: liquidity, solvency, profitability, financial stability, management.