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Georgian Scientists

Vol. 6  Issue 2, 2024

https://doi.org/10.52340/gs.2024.06.02.40

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The Role of Mass Communication in the Electoral Process of Ultra-Democratic
Countries

Giorgi Gogokhia

Doctoral student of mass communication doctoral educational program, Caucasus International University; e-
mail: giorgi.gogokhia.1@ciu.edu.ge

Abstract

The fundamental prerequisites of democracy encompass freedom of speech and opinion expression, a
high degree of pluralism, and equitable elections. According to sociological research, the quality of
democratic processes within a nation is contingent upon public awareness.

 Enhancing the electorate's awareness through media channels is pivotal, underscoring the necessity
to examine the media's role within contemporary electoral frameworks. The media emerges as a
mechanism for shaping public opinion, thereby exerting significant influence on socio-political
matters, including electoral processes.

 This research delineates the media's functions concerning electoral issues, its interaction with the
audience, and its societal impact.

 The paper aims to analyze the experiences of various countries regarding media engagement in
electoral systems. Key words: elections, media, mass communication, democracy, pluralism.