





































Microsoft Word - GRHE-V2N2-p98


Global Research in Higher Education 
ISSN 2576-196X (Print) ISSN 2576-1951 (Online) 

Vol. 2, No. 2, 2019 
www.scholink.org/ojs/index.php/grhe 

98 
 

Original Paper 

Research on the Influence of Mobile Media on College 

Students’ Ideological and Political Education 

Ma Xiaoshuang1* 
1 Academy of Marxism, Jiangsu University, Zhenjiang, China 
* Ma Xiaoshuang, Academy of Marxism, Jiangsu University, Zhenjiang, China 

 

Received: July 8, 2019      Accepted: July 15, 2019       Online Published: July 15, 2019 

doi:10.22158/grhe.v2n2p98             URL: http://dx.doi.org/10.22158/grhe.v2n2p98 

 

Abstract 

With the rapid development of information technology, the form of mobile media has been continuously 

updated, and its social penetration rate is rapidly increasing. As a fashion leader, college students are 

keen to follow new things and show high enthusiasm and dependence on mobile media. Mobile media 

has been used in the continuous innovation of information technology, opening up new teaching 

methods in the field of education and becoming a new carrier of ideological and political education. At 

the same time, mobile media is also a double-edged sword, bringing many challenges to ideological 

and political education. It is an important research direction of ideological and political education in 

colleges and universities to put forward practical and feasible implementation plans to make full use of 

the advantages of mobile media to promote the development of ideological and political education and 

to guide college students to form a correct outlook on life and values. 

Keywords 

mobile media, college student, ideological and political education 

 

1. Introduction 

With the continuous updating of mobile phones and the rapid development of mobile applications, 

mobile media has more and more prominent advantages in the process of network interpersonal 

communication, so people prefers mobile phone as a convenient and fast way to access the Internet. 

College students are new followers and fashion leaders. They also represent young social groups. 

Learning to accept new things is relatively strong compared with other groups. It has become the initial 

experience group of mobile media. They like mobile media to learn. And bring convenience services in 

life, not only entertainment, socializing on the mobile media, but also understanding the current 

realities, understanding the political affairs of the country, various social news, they can relax 



www.scholink.org/ojs/index.php/grhe            Global Research in Higher Education                  Vol. 2, No. 2, 2019 

99 
Published by SCHOLINK INC. 

themselves in the network and express their ideas, release your own pressure and learn a lot of books 

without knowledge. But for most people, looking down on mobile phones has become their habit and 

has changed their lives. Many examples have shown that over-reliance on mobile phones can cause 

neglect and even serious consequences for themselves and their families. Although the negative impact 

of mobile media has existed in reality, in the ideological and political education of colleges and 

universities, how to use the advantages of mobile media to carry out ideological and political education 

is the focus of research. 

 

2. Mobile Media Overview 

2.1 The Presentation Form of Mobile Media 

With the continuous development of society, people’s needs are increasing, and the form of mobile 

media is constantly diversified. From the initial single text message, it has been extended to the current 

life of reading, reading, news, shopping, etc. Every morning, people only need to turn on the mobile 

phone, and in five minutes, they can know everything, shopping and then there is no need to go to 

crowded markets, expensive shopping malls, shopping software to present all goods and prices in front 

of people, people choose, when we travel, we only need a mobile phone, a navigation software can go 

to any of us Where to go, no longer afraid to get lost. The quality of people’s lives is constantly 

improving, and the form of mobile media will be more abundant. 

2.2 Characteristics of Mobile Media 

(1) Portability 

In recent years, the appearance of mobile phones has changed to lighter and thinner, making them more 

portable. People can use the mobile phone network to connect with others, play mobile games, read 

news information, etc. anytime, anywhere. It breaks the drawbacks of large size, slow start, and limited 

networking of computer terminals. Nowadays, the appearance of Alipay and WeChat wallet has made 

the mobile phone replace the traditional wallet. The stores around the school have opened an online 

payment platform. When college students forget to bring their wallets, they can use the sweep function 

to complete the payment. 

(2) Immediacy 

The mobile phone has a fast transmission speed, a wide range and strong timeliness. Due to the large 

number of mobile phone users and the scattered scale, the news spreads more quickly. The mobile 

phone can know what is happening at home and abroad in the first time, and pass it to the user at the 

first time. News facts. When there is an emergency and the traditional media is lacking, the mobile 

media can play its role in collecting and communicating information on the spot. 

(3) Multi-directionality 

Mobile media has impacted the traditional mode of communication of traditional media, and its 

emergence has made the “self-media” era come quickly. Everyone is a reporter, and everyone can 

publish information. Users can share their own events and express their opinions on Weibo and 



www.scholink.org/ojs/index.php/grhe            Global Research in Higher Education                  Vol. 2, No. 2, 2019 

100 
Published by SCHOLINK INC. 

WeChat platforms at any time. They can also share their photos and video chats while communicating 

with others. Mobile media users can accept information and publish information. Whether they are 

strangers or friends, they can participate in discussions and interactive interactions on topics of interest 

on social networking sites. 

 

3. The Impact of Mobile Media on Ideological and Political Education for College Students 

3.1 Mobile Media Challenges the Authority of Ideological and Political Educators 

With the emergence of mobile media and the increasing use of its applications, the authority of teachers 

has been weakened. First of all, the equality of the mobile media communication platform has 

narrowed the gap between the real social identity and status, effectively reducing the tension in the 

face-to-face communication between students and teachers, and the teacher’s identity authority is 

largely weakened. Secondly, the openness and comprehensiveness of the mobile media communication 

platform broaden the channels for college students to acquire knowledge, improve the enthusiasm of 

college students to learn independently, and students acquire more knowledge information, which 

weakens the teacher’s knowledge authority. At the same time, college students are generally more 

proficient in using mobile media than teachers. They can browse information through mobile media 

and build a huge amount of knowledge reserves, which has greatly challenged the authority of 

ideological and political education. 

3.2 Mobile Media Challenges the Literacy of Ideological and Political Educators 

Educators are the leaders of ideological and political education in colleges and universities. The level 

of literacy determines the overall degree of specialization of the education team and directly affects the 

implementation of education. The comprehensive literacy of the main body of the education team 

includes political literacy, moral literacy and ability literacy. The openness of the mobile media 

communication platform makes it provide a large amount of knowledge and positive information for 

college students. It is also used by various domestic and foreign utilitarian forces to disseminate 

reactionary remarks, trying to distort the beliefs and values of college students through the platform. At 

present, the complicated social situation puts forward higher requirements for the political literacy of 

ideological and political education workers. It must have a firm belief and political stance, always keep 

a clear head, and then guide college students to correctly treat the relevant opinions of the mobile 

media, in a complicated situation. Establish the correct socialist core values. At the same time, noble 

moral literacy is also an indispensable quality for ideological and political educators who “build human 

soul engineers”. Ideological and moral educators infect and lead college students to improve their 

moral cultivation through their own noble moral qualities and personality charm, consciously resist bad 

information in mobile media, overcome the problem of network moral anomie, and need to 

continuously improve new knowledge and new skills. Active learning and exploration skills to ensure 

smooth communication and efficient teaching with college students. 

 



www.scholink.org/ojs/index.php/grhe            Global Research in Higher Education                  Vol. 2, No. 2, 2019 

101 
Published by SCHOLINK INC. 

3.3 Mobile Media Influences the Outlook on Life and Values That College Students Are Forming 

The university stage is a crucial period for students to explore the meaning of life through learning and 

practice, and to determine the goals and values of life, that is, to establish a outlook on life and values. 

The content of traditional college students’ ideological and political education has been checked 

through layers, filtering bad information, and creating a positive and positive environment and 

atmosphere for students. The emergence of mobile media has changed the atmosphere of traditional 

universities. College students can receive a huge amount of information and complicated information 

through the platform. There are some reactionary speeches and bad information, which will 

undoubtedly bring the students’ outlook on life and values as the certain impact. The diversification 

and generalization of mobile media platforms make every college student a media person, the lack of 

appropriate restrictions and constraints, making college students who are not deeply involved, lack of 

judgment and discernment more likely to be lost in a highly open and free environment. The self, and 

thus the deviation between its outlook on life and values. On the other hand, over-reliance on mobile 

phones will increase the inertia of students, reducing or even losing the ability to think independently. 

In addition, mobile media has also brought test to the integrity of college students. The portability and 

privacy of mobile phones and the extensiveness of mobile media resources facilitate the cheating of 

exams, further affecting the development and effectiveness of ideological and political education in 

colleges and universities. 

 

4. Suggestions on Using Mobile Media to Promote Ideological and Political Education for College 

Students 

4.1 Paying Full Attention to the Construction and Innovation of Mobile Phone Carriers in College 

Ideological and Political Education 

Colleges and universities should fully raise their awareness of mobile media. Mobile media has played 

an irreplaceable role in the study and life of college students, affecting the formation of students’ 

outlook on life and values. College students lack life experience and social experience, and are easily 

misled by the bad information in the mobile media network, which makes the three views of college 

students distorted and even become the object of being used by hostile elements. Therefore, colleges 

and universities must fully strengthen their attention to mobile media, thoroughly understand this new 

thing, and make it a force to promote college students’ ideological and political education. First, 

increase investment in educators and ideological and political platforms. The speed of mobile media 

update is fast, colleges and universities should ensure that ideological and political educators keep up 

with the pace of college students, and are familiar with the various functions of mobile media, so as to 

ensure that they can communicate freely on the same platform. Secondly, increase the investment in the 

training of relevant technical personnel. Building the campus Weibo, WeChat public account, and 

increasing the training of technical personnel, can timely respond to problems in the use of mobile 

media. 



www.scholink.org/ojs/index.php/grhe            Global Research in Higher Education                  Vol. 2, No. 2, 2019 

102 
Published by SCHOLINK INC. 

4.2 Play the Role of Mobile Media Construction Campus Culture Environment 

The impact of the environment on people cannot be ignored. A good campus environment plays a key 

role in the growth of college students. Mobile media plays a key role in mobilizing the enthusiasm of 

college students and enriching campus cultural activities in the construction of campus cultural 

environment. Actively carry out campus theme activities based on mobile media as a medium platform, 

which can promote the improvement of college students’ creative ability and enrich campus life. Using 

mobile microblog and WeChat platform to enhance the introduction and promotion of advanced figures 

is conducive to enhancing the ideological realm of college students and enriching The spiritual life of 

college students; using mobile media as an aid to ideological and political education courses, mobile 

media can turn some boring theoretical text into vivid video and animation forms, improve the 

enthusiasm of college students, and become a mediator of ideological and political education courses. 

Colleges and universities can establish a special WeChat and Weibo platform so that college students 

can watch and learn in their spare time. Summing up experience in continuous exploration, making 

mobile media play a more powerful role in the ideological and political education of colleges and 

universities. 

4.3 College Students Should Improve Their Use of Mobile Media 

(1) Improve their ideological and moral qualities and resist the bad temptation of mobile media 

Improve your mind. College students must adhere to the correct political direction, consciously resist 

the misleading of hostile forces in the mobile media, do not believe in the reactionary remarks in the 

network, and always keep a clear head and consciousness. Sticking to your own outlook on life and 

grasping the direction of life can improve the ability to distinguish between good and evil, identify 

useful information and spam in mobile media, and avoid being affected by bad information. 

Strengthen ideological and moral cultivation. In the process of using mobile media, college students are 

responsible for their own speech, using a civilized network language, not defamating the national 

image, and not infringing on the overall interests for personal gain. Do not use mobile media as a tool 

for cheating in exams, regulate your behavior, and consciously abide by the basic ethical standards of 

citizens. 

(2) Dialectical treatment of mobile media 

In the process of using mobile media to obtain information, college students should use a dialectical 

view of mobile media, take the initiative to use mobile media to find useful information, and take 

advantage of mobile media. When choosing information, we must take the essence and go to its dregs. 

The right channel, the regular website browsing information, pick the content that suits you, and 

download the security software to intercept the spam if necessary. 

 

 

 

 



www.scholink.org/ojs/index.php/grhe            Global Research in Higher Education                  Vol. 2, No. 2, 2019 

103 
Published by SCHOLINK INC. 

References 

Chen, Y. L. (2019). The Construction of the Main Position of Ideological and Political Education in 

Colleges and Universities in the New Media Era. Audio Visual, 2019(2), 231-232. 

Liu, Q. (2019). Research on the Difficulties and Countermeasures of College Students’ Ideological and 

Political Education in the New Situation. Studies in Contemporary Education and Teaching 

Practice, 2019(04), 207-209. 

Qin, C. X. (2019). Challenges and Countermeasures of College Students’ Ideological and Political 

Education in the Age of Media. Think Tank Age, 2019(27), 65-75. 

Ren, H. Y. (2019). Reasonable Use of Mobile Media in College Students’ Ideological and Political 

Education. Jincheng Vocational and Technical College, 12(3), 16-18. 

Wang, J. (2019). Practical Exploration of Developing College Students’ Ideological and Political 

Education from the Age of Media. Education and Teaching Forum, 2019(13), 132-133. 

Yan, Y. X. (2019). Analysis of College Ideological and Political Education Strategies in the New 

Media Environment. Decision-making Exploration, 2019(6), 53. 

Yue, Y. (2019). Research on College Students’ Ideological and Political Education in the Age of Media 

Convergence. Journal of Chongqing Radio & TV University, 31(1), 9-14. 

Zhang, X. Y. (2019). Study on the countermeasures of college students’ ideological and political 

education under the influence of mobile media. Education and Teaching Forum, 2019(20), 28-29. 

 


