


































Global Research in Higher Education 
ISSN 2576-196X (Print) ISSN 2576-1951 (Online) 

Vol. 6, No. 3, 2023 

www.scholink.org/ojs/index.php/grhe 

18 

 

Original Paper 

Research on the Mode of Improving the Employment Ability of 

College Students by Practicing Education of Business Major in 

Sichuan International Studies University under the Background 

of New Liberal Arts 

Xian Jingchen
1
 & Xu Xinpeng

1
 

1
 College of Finance and Economics, Sichuan International Studies University, Chongqing, China 

 

Received: June 13, 2023        Accepted: July 24, 2023       Online Published: August 22, 2023 

doi:10.22158/grhe.v6n3p18               URL:http://dx.doi.org/10.22158/grhe.v6n3p18 

 

Abstract 

Under the goals of the new liberal arts construction, the concept and connotation of practical 

education should be sorted out, the path of practical education in business majors should be 

summarized, and a practical education model should be established to integrate practical education 

into professional construction, effectively increasing the depth and breadth of practical education, 

improving the comprehensive quality of college students, and promoting national economic 

development, Finally, reasonable suggestions were put forward on how to correctly treat the 

innovative practice education model in universities to enhance the education system of college 

students’ employability. 

Keywords 

business major, practice, innovation, education, and employability model 

 

 

 

 

 

 

 

 

 



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1. Introduction 

On December 20, 2018, the Joint Meeting of the Chairmen and Members of the Economic and 

Management Education Guidance Committee of the Ministry of Education and the First Plenary 

Session of the Business Administration Professional Education Guidance Committee were held in 

Suzhou. The meeting focused on “new era, new humanities, new management”, and deployed the 

construction of new humanities and the cultivation of outstanding top management talents. In April 

2019, 13 departments including the Ministry of Education and the Ministry of Science and Technology 

jointly launched the “Six Excellence and One Top” Plan 2.0, which clearly proposed the 

comprehensive promotion of the construction of new engineering, new medical, new agriculture, and 

new humanities, aiming to effectively improve the ability of universities to serve socio-economic 

development and achieve the connotative development of higher education. 

 

2. Concept and Connotation 

In November 2020, the new liberal arts construction work conference was held in Shandong University, 

and the Ministry of Education made a series of important discussions on the new liberal arts 

construction and other issues. The Declaration on the Construction of New Liberal Arts has constructed 

the theoretical system of the construction of new liberal arts in Systems science, pointing out the 

fundamental direction and providing an important basis for promoting the construction of new liberal 

arts in the new era. In China, the humanities are generally referred to as philosophical and social 

sciences. The construction of new humanities focuses on the changes in connotation, extension, 

boundaries, and other aspects in the new era and is implemented accordingly. Therefore, the 

construction of new humanities in the new era has significant practical and profound historical 

significance. 

2.1 Concept Proposal 

The concept of “New Humanities” was first proposed by Hillam College in October 2017, mainly 

integrating new technologies into courses such as philosophy, literature, and language, providing 

students with comprehensive interdisciplinary learning conditions. 

It was first proposed at the Suzhou Conference of the Ministry of Education mentioned earlier in China. 

China has expanded the connotation of “new humanities”, which refers to a series of construction 

projects and work related to the intersection and integration of philosophy and social sciences with the 

new round of technological revolution and industrial transformation, forming interdisciplinary, 

interdisciplinary, and interdisciplinary new humanities; The main construction project is the “New 

Humanities Research and Reform Practice Project”-“Notice of the General Office of the Ministry of 

Education on Recommending New Humanities Research and Reform Practice Projects” (Jiao Gao Ting 

Han, 2021, No. 10). 

 



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Collaborative innovation is a complex organizational form of innovation, with the key being to form a 

network innovation model with university enterprise research institutions as the core elements and 

government financial institutions as intermediary organizations, innovation platforms, non-profit 

organizations, and other auxiliary elements. Through deep cooperation and resource integration 

between knowledge creation entities and technological innovation entities, a systematic superposition 

of nonlinear effects is generated. The concept of “synergetics” at its core was first proposed by German 

physicist Haken in the 1970s. He believed that “synergy” is the fusion and linkage of major factors in a 

large system that transcend individual individuals. Afterwards, “collaborative innovation” was 

proposed by Peter Gloor, who emphasized that collaborative innovation requires the formation of 

network interaction between entities, exchange of ideas, technology, and information, and ultimately 

achieve the goal (Hu & Shen, 2013). 

2.2 Key Connotation 

2.2.1 Connotation of the New Liberal Arts Construction Goals 

The most common view at present is that the new humanities should undergo interdisciplinary 

integration, expand and form new knowledge fields at the disciplinary boundaries, especially when 

combined with technology, to achieve the intersection of humanities and science, and thus promote the 

construction of the new humanities. The connotation of the construction of new humanities should 

mainly revolve around the understanding of China’s modernization process. The construction of new 

liberal arts seeks incremental knowledge construction in knowledge production, rather than the 

reorganization of existing knowledge. Secondly, the construction of new humanities should attach 

importance to the cultivation of people. The cultivation of people is the fundamental purpose of higher 

education, and in modern society, this cultivation is mainly knowledge oriented and practical, so the 

importance of practical education is highlighted. 

2.2.2 Implementation Effect Objectives of “Integration of Industry, Education, Science and Education” 

It is not enough for ordinary higher education institutions, especially application-oriented 

undergraduate institutions, to only teach through theory. An effective and comprehensive practical 

teaching system must be supplemented to achieve teaching objectives and tasks. The traditional 

practical teaching model lacks an organic integration between production, schools, and research 

institutes, making it difficult to fully reflect the relationship between the three and has poor adaptability. 

The integrated education model of industry, education, science and education enables students to 

participate more in enterprises, absorb knowledge from corresponding positions in enterprises, and feed 

back the theoretical needs in the production practice process into the school’s learning plan, thus 

achieving the goal of cultivation. 

 

 

 



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2.2.3 The Practical Goal of “Practical Education” 

The new era has put forward new requirements for universities to cultivate talents, that is, universities 

should strengthen cooperation with similar universities and enterprises. As a highly applied major, 

business majors can only adapt to the high standard requirements of society for business graduates by 

placing equal emphasis on theory and practice, improving course offerings, building a strong teaching 

team, establishing a systematic practical teaching system, and vigorously cultivating students’ business 

operation skills. Therefore, the practical teaching of business majors cannot be separated from the 

collaborative cooperation between universities and other similar universities, as well as the 

collaborative cooperation between universities and enterprises. 

 

3. Elements Driving Practical Education 

Talent cultivation in universities should adhere to integrating the concept of “practical education” into 

the entire process of talent cultivation and various teaching links, as well as into students’ scientific 

research and social practice. To build a higher level talent cultivation system, it is necessary to establish 

a teaching system that focuses on curriculum and textbooks, including industry, education, science, and 

education. It is necessary to further strengthen the construction of an education and teaching quality 

assurance system, strengthen daily management, internal control, and dynamic monitoring of teaching 

practice quality, pay attention to the comprehensive evaluation of graduates by employers, and promote 

the comprehensive improvement of talent cultivation quality. 

3.1 Innovation Driven, National Needs 

The construction of “New Liberal Arts” is a major development strategy in the field of education for 

the current country, an important support for building an innovative country, an important means to 

break through the siege of the Western scientific and technological circles and economic circles, and 

also one of the sources of strong impetus for the high-quality development of future education. 

Innovation and entrepreneurship education is one of the sources of the integration of industry, 

education, science, and education. Innovation resources and forces need to have a foundation and 

transmission in order to solidly integrate innovative products and results into higher education teaching. 

In the context of the new liberal arts, high-level applied universities can only actively adapt to the new 

guiding principles of educational development, focus on comprehensively improving students’ 

comprehensive qualities, break through traditional educational forms, explore new models for 

cultivating practical talents, establish a relevant and complete practical education and teaching chain, 

promote the scientific and systematic development of practical education and teaching, and stimulate 

college students’ practical abilities, Provide practical talent support for the construction of an 

innovative country. 

 

 



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3.2 Internally Driven Education, Social Needs 

As a form of education, practical education and teaching in universities are an important part of the 

construction of new humanities. Only by actively adapting to market demand, scientifically and 

reasonably positioning practical education, optimizing the practical education and teaching system, and 

combining with the needs of economic and social development in the new era, can high-quality 

practical education and teaching work be carried out to promote the full integration of human, 

intellectual, and material resources in universities with industries, industries, and enterprises, Only in 

this way can we provide intellectual driving force for driving high-quality education and social 

development, so as to realize the Education reform of colleges and universities themselves. 

As China’s economic development enters the New normal, promoting industrial transformation and 

upgrading and high-quality economic and social development has become the main theme of the 

development of the current era. And this development trend will inevitably put forward higher 

requirements for the reform and development of higher education and the cultivation of innovative and 

entrepreneurial talents in universities. It is urgent for universities to implement the transformation and 

development of education and teaching, strengthen the market-oriented and demand-oriented talent 

cultivation, and enrich the practical oriented talent cultivation mode. This is the historical mission 

entrusted to universities by the development of the times, and also one of the directions of the new 

liberal arts education reform, promoting the supply side reform of talent cultivation in universities, 

Cultivate practical talents who adapt to new liberal arts education and enhance the comprehensive 

strength of universities. 

3.3 Quality Driven, the Needs of The Times 

The practical innovation and education under the concept of integration of industry, education, science, 

and education is the expectation of educational reform in universities and the requirement of the 

development of the times. It is also an important driving force for improving the quality of talent 

cultivation in universities in the new era. Practical education, as an educational model for universities 

to improve the comprehensive literacy of talents, can greatly improve students’ hands-on ability, while 

also optimizing the targeted and timely nature of talent cultivation, responding to the strong demand for 

innovative, applied, and composite talents in economic and social development, and deepening the 

supply side reform of talent cultivation. 

The value pursuit and goal of “integration of industry, education, science, and education” education can 

help change the current difficulties in talent cultivation, transform traditional talent cultivation models, 

achieve an organic combination of theoretical knowledge education and practical hands-on ability 

cultivation, improve the quality of talent cultivation, and promote the realization of connotative 

development and social value in universities. As an important breakthrough for the construction of new 

liberal arts to improve the quality of talent training, practical education can integrate professional 

education, entrepreneurship education, Liberal education and other Penetration depth, and gradually 



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deepen the cultivation of college students’ innovative spirit quality and entrepreneurial awareness, so as 

to meet the urgent needs of high-quality economic and social development for innovative and 

entrepreneurial talents (Yuan, Jiang & Liu, 2020, pp. 67-70). 

 

4. Practical Education Construction Path 

4.1 Path to the Integration of Industry and Education 

The integration of industry and education is a deep cooperation between industry and education, and is 

one of the chosen means for universities to improve the quality of talent cultivation under the goal of 

achieving new liberal arts construction. To promote the integration of industry and education in 

cultivating talents, it is necessary to adhere to the unity of industry demand orientation and education 

goal orientation, promote deep cooperation between universities and industry enterprises in cultivating 

talents, and focus on improving students’ comprehensive quality and adaptability. We should integrate 

the concept of industry education integration and collaborative education throughout the entire process 

of talent cultivation, achieve integration channels of on campus experiments and on campus bases, 

achieve resource sharing and platform co construction, and promote cross disciplinary integration and 

interactive development across colleges and disciplines; On campus, foreign exchange gathers various 

social resources, expands educational space, and achieves cross-border integration and collaborative 

innovation with multiple entities such as government, industry, and users. It deepens the reform of 

teaching content and curriculum system in response to industrial needs, and updates teaching content 

with the latest development achievements of disciplines, industries, and technologies. 

From the three dimensions of theory, practice, and application, we will create a platform for joint 

training of talents between schools and enterprises, jointly develop courses, write textbooks, jointly 

build professional internship and training bases, and modern industry colleges. We will organically 

embed training content and results into professional teaching plans, establish a professional system that 

closely connects with the industry chain and value chain, improve the concentration of characteristic 

and advantageous majors, and create a group of industries that are urgently needed and have 

outstanding advantages A distinctive application-oriented profession. We need to build a practical 

teaching platform that connects internal and external internship and training bases, and establish a 

batch of shared and specialized practical platforms for industry university research cooperation and 

collaborative education, promoting cooperation and development between schools and enterprises. We 

need to strengthen the construction of a “dual teacher” teaching team, hire technical and management 

experts from industry enterprises to teach part-time in universities, and serve as practical internship 

mentors for young teachers. At the same time, we encourage enterprises to actively provide temporary 

internship training positions for young teachers, and enhance their practical ability to implement the 

integration of industry and education to cultivate talents. 

 



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4.2 The Path of Integrating Science and Education 

The close combination of high-level technological innovation and high-level talent cultivation has 

become a law of university education and teaching; The exploratory learning community composed of 

teachers and students has become the intersection of knowledge innovation and inheritance. The 

essence of the integration of science and education is to innovate, impart, disseminate, and inherit 

knowledge in the process of scientific research teaching learning, enabling teachers and students to 

engage in interactive academic exploration in the academic community, learn from each other’s 

strengths and weaknesses, and forge ahead. In the process of integrating science and education to 

cultivate talents, teaching and scientific research always promote and complement each other. To 

promote the integration of science and education in cultivating talents, it is necessary to focus on 

student development, strengthen the integration of scientific research and teaching, promote deep 

cooperation between universities and research institutes to cultivate talents, promote close integration 

of scientific research and teaching within universities to cultivate talents, transform high-quality 

scientific research resources into educational resources and advantages, transform scientific research 

facilities into teaching innovation platforms, and transform scientific research achievements into 

teaching content, Transforming the “density of scientific research” into the “concentration of teaching 

innovation”, making student participation in scientific research an effective teaching form, and through 

institutional arrangements, enabling students to become teachers’ research partners, jointly carry out 

research activities, and engage in effective autonomous and innovative learning. Teachers and students 

learn from each other and improve together in the process of exploring, integrating, applying, and 

disseminating knowledge, truly achieving research-based teaching and exploratory learning. We need 

to create a learning atmosphere that encourages exploration and independent innovation, build a 

platform for students to conduct scientific research, support students to participate in various scientific 

research activities through early research projects, laboratories, and research teams, support teachers 

and researchers on campus to introduce the latest scientific research achievements into talent 

cultivation, offer more research-oriented courses, provide research-oriented learning conditions, and 

focus on cultivating students’ innovative thinking and ability, Supporting high-quality talent cultivation 

through high-level scientific research (Wu, 2020, pp. 1-5). 

 

 

 

 

 

 

 

 



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5. Suggestions on the Cultivation Mode of College Students’ Employability 

In response to the problems of relatively independent and separated research, education, and industry in 

the process of talent cultivation in high-level applied universities, such as the separation of research and 

teaching, and the lack of deep integration between industry and education, which leads to weak 

students’ application research and practical abilities, relevant suggestions are proposed to build a 

long-term mechanism for scientific and technological innovation and education based on the 

integration of science and education, as well as a long-term win-win mechanism for schools and 

enterprises. 

5.1 The Long-Term Mechanism of Science and Education Integration, Innovation, and Education in 

Secondary Colleges 

First, the secondary colleges set up a leading center for scientific and technological innovation under 

the leadership of the college leaders. In combination with the needs of discipline and professional 

development, they built a progressive scientific and technological innovation platform at different 

levels, such as scientific research assistants, class Mentorship, students’ scientific research projects, 

scientific research training courses, discipline competitions, social practice, etc., and promoted the 

common development of “four levels of progressive” teaching, scientific research, experiment, practice, 

etc. through integration in and out of class, hierarchical cultivation, key cultivation, etc. Realized the 

“comprehensive integration” of teaching and research. 

The second is to link various technological innovation activities through a “project based” approach. 

Clarify the theme of various competition projects, conduct training and guidance; The experimental 

course is based on real projects as case studies. With clear and authentic projects, students’ interest in 

learning is stimulated; Through project training, students’ applied research abilities have been 

improved. The college has gradually formed a teaching method of promoting learning through 

competition. The college adopts a centralized training and group guidance organization method for 

subject competitions. Students design their own solutions, with guidance provided by the college 

supervisor, with “student-centered and mentor-centered”, and competitions to promote students’ 

initiative in learning and enhance their ability to solve complex engineering problems. 

The third is research feedback teaching, where teachers bring their own research projects and 

competition cases into the classroom. The course content is more diverse and popular among students. 

After these courses are included in the training plan, they effectively cover all students in relevant 

majors through scientific research project training and subject competition training, providing basic 

guarantees for the cultivation of students’ applied research and innovation abilities. 

 

 

 

 



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5.2 Building a Long-Term Mechanism for Win-Win Cooperation between Universities and Enterprises 

One is to innovate institutional mechanisms and build a governance structure suitable for the 

integration of industry and education. Encourage secondary colleges and industry enterprises to jointly 

establish science and technology service centers, liaison stations, and other small institutions based on 

disciplines and major categories, increase the utilization rate of human resources and equipment 

resources in universities, expand interaction with society, enhance the vitality and social service 

capabilities of secondary colleges, and enhance their social influence and social service capabilities. 

The second is to serve the regional economy and build a research and service platform for win-win 

situation between schools and the local area. Facing regional modern industrial clusters, combined with 

the school’s disciplinary and professional directions, focusing on the core common issues of industrial 

and economic development in the industry, and building an application research and technical service 

platform to support local industries. Encourage secondary colleges and enterprises to jointly build 

industrial colleges, enterprise studios, industrial technology laboratories, and cooperate to establish 

local research institutes, providing comprehensive scientific and technological services for enterprises. 

Utilize secondary college equipment and talent resources to carry out social training, and build the 

school into a training platform that serves the industry and major enterprises. 

The third is to build an industry education base and a comprehensive application platform base for 

industry education integration based on secondary colleges. Build the platform into a practical teaching 

and innovation and entrepreneurship base for students majoring in related fields, an information 

distribution center for internship employment and enterprise technology needs for students majoring in 

related fields, an application research center for related disciplines, a technology service platform for 

related industries, an application oriented teacher training center for related fields, and a social training 

institution for technical personnel in related industries, forming a long-term win-win mechanism for 

school enterprise cooperation and improving students’ practical application abilities. 

5.3 Building an Off Campus Practice Platform to Expand Employment Opportunities for College 

Students 

In terms of innovation and entrepreneurship for college students, application-oriented universities 

should actively seek industry support, closely contact industry associations, build off campus practical 

platforms, provide more flexible and convenient platforms for college students’ employment, expand 

student internship employment opportunities, and ensure that application-oriented undergraduate 

graduates can not only master the necessary professional knowledge and skills, but also adapt to the 

development of society, industry, and enterprises, becoming a solid foundation Talents with strong 

practical ability, ability to adapt to social development, and excellent comprehensive qualities. To 

achieve such a goal, school enterprise cooperation is an inevitable choice. Only through school 

enterprise cooperation can students integrate their knowledge with the real society. In this regard, 

schools should have foresight, constantly understand the needs of enterprises, grasp the current 



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situation and future development direction of the industry, actively build off campus practice bases, 

expand channels for student employment, and guide the direction. Taking the School of International 

Finance and Trade as an example, based on its own professional characteristics, the college has signed 

strategic cooperation agreements and industry university research cooperation agreements with 

multiple securities companies and fund institutions in Chongqing, and has always maintained a close 

and integrated cooperative relationship with them. In June 2022, the college signed a strategic 

cooperation agreement with China CITIC Construction Investment Futures Co., Ltd. Chongqing 

Branch, forming a new model of industry university research strategic cooperation and collaborative 

development guided by “collaborative education, collaborative education, and collaborative 

innovation”, relying on the advantages of financial and insurance education research and financial and 

insurance industry resources of both parties, and creating a school enterprise joint collaborative 

innovation service platform with advanced domestic and international levels, Cultivate high-quality 

application-oriented professionals with innovative and sustainable development capabilities in the new 

era. The college has signed 17 internship bases to provide a solid internship platform and a good space 

for employment development for college students studying on campus and those who are about to 

embark on social career choices. 

5.4 Tracking and Revisiting Employers and College Students, Updating Employment Guidance 

Methods 

Applied universities should always pay attention to the first-hand feedback of society’s demand for 

talent in the process of docking with the industry. Therefore, it is necessary to regularly communicate 

information with the industry, truly understand industry hotspots and industry needs, and strive to keep 

up with the times and seamlessly connect with the industry. Therefore, the Insurance College regularly 

contacts the human resources head of the insurance company or department head with recruitment 

authority to communicate information and master first-hand employment information. In addition, a 

special internship recruitment fair for finance majors is held every year to communicate job 

information with employers for internships in lower grades and employment issues in higher grades, 

making early plans and taking precautions. For talent cultivation, actively absorb suggestions from 

industries and enterprises, and strive to cultivate competitive and application-oriented qualified talents 

suitable for the development of industries and enterprises. In recent holidays, the college has organized 

teachers to conduct follow-up visits and research on the units that hire graduates from our college, and 

widely listened to the opinions of employers on how to improve the quality of employment for college 

students and cultivate application-oriented qualified talents that meet the conditions of the employer. In 

the survey, special attention was paid to the evaluation of the work attitude, work ability, and work 

performance of the college graduates by the employer. Information on the job control ability, job 

competence, and career prospects of graduates who have already worked in financial companies was 

collected, as well as valuable first-hand suggestions and information on the college’s next employment 



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measures and development plans, This has pointed out the direction for the college to plan development 

ideas and directions in the future, and to create application-oriented qualified talents that meet the 

conditions of employers. 

 

Funding: The 2023 Chongqing Higher Education Teaching Reform Research Project: Research on 

Higher Education Teaching Reform from the Perspective of Digital Transformation (233306), The 

Humanities and Social Sciences Project of Chongqing Municipal Education Commission: Innovative 

Research on the Precise Governance Model of Party Building Leading Communities from the 

Perspective of Co construction, Co governance, and Sharing (21SKGH134). 

 

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The new era calls for the joint meeting of chairmen of the Economic and Management Education 

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Wu, Y. (2020). Bravely Setting the Tide and Empowering the Future-Leading the Reform of Higher 

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Zhou, J., & Lin, W. C. (2019). Constraints and Paths in the Construction of New Liberal Arts Majors in 

Local Universities. Education Review, 2019(8), 60-65. 

 


