id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hi-54	RASHID JEHANGIRI; MUHAMMAD SHAFIQ	Corporate Social Responsibility in Pakistan: Mimicry of the West or A Milestone Guiding Consumer Behaviour?	2021	22	.pdf	application/pdf	6319	323	46	Table 5: Standardized Regression Weights for Structural Model Path of variable Estimate P Value CSR —> Corporate Image 0.55 *** CSR —> Buying Behaviour 0.40 *** Corporate image —> Buying 0.41 *** Behaviour Note: * significant at 5% level, ** significant at 10 % level, *** significant at 1 % level The findings of SEM depicts that there is a significant indirect effect of CSR on consumer buying behaviour and the effect size is Hamdard Islamicus Vol. XLIII, No. 3 55 0.23***, which entirely supports the proposed mediating path in H3. H2: CSR has a significant positive influence on consumer buying behaviour H3: Corporate image mediates the relationship between CSR and consumer buying behaviour Corporate image and consumer buying behaviour The behaviour of customers is impacted by the positive corporate image (Nan & Heo, 2007).The relationship among corporate reputation, corporate retention and customer retention was explored by (Nguyen & Leblanc, 2001).	cache/hi-54.pdf	txt/hi-54.txt