id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hls-4569	Adelufosi, Adegoke Oloruntoba; Abayomi, Olukayode	Portrayal of smoking in Nigerian online videos: a medium for tobacco advertising and promotion?	2014	3	.pdf	application/pdf	2882	143	56	For example, in 2012 Nigeria had the second highest YouTube viewership growth in Sub-Saharan Africa, increasing by 125% over that of 2011, while video upload increased by 50% over the same time.5 Being a popular entertainment destination, there is a potential for anonymous exploitation of YouTube by tobacco industries to reach a massive audience, particularly youngsters, by promoting and normalizing smoking.6 Smoking imageries in films influence viewers’ perception and attitude towards smoking espe- cially among youngsters and can negate effects of positive parental role modeling on smoking.7 In addition, previous studies have shown that there is a strong, direct association between seeing tobacco use in films and adolescent smoking initiation.8,9 However, there is a dearth of studies on the prevalence of cigarette smoking in online versions of popular Nigerian home videos. Data on smoking related scenes such as smoking incidents, context of tobacco use, depiction of cigarette brand, gender of smokers and film rating were collected.	cache/hls-4569.pdf	txt/hls-4569.txt