id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hij-296	Mehmeti-Bajrami, Shpresa; Qerimi, Fidan; Qerimi, Arbí«resha	The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior	2022	15	.pdf	application/pdf	7553	409	51	Abstract Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on the demographics of respondents. So, digital marketing can be influential in changing people’s behavior and buying based on online comments or opinions, while traditional marketing, where advertisements or recommendations decide to buy from professionals.	cache/hij-296.pdf	txt/hij-296.txt