id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hij-374	Puriwat, Wilert; Tripopsakul, Suchart	Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration	2022	11	.pdf	application/pdf	6490	449	49	This paper explores the effect of ESG activities on brand image and customers’ purchase intentions. For brand image as a consequence of ESG activities, social activities (b = 0.511) play the strongest role, followed by environmental (b = 0.482) and governance (b = 0.434) activities.	cache/hij-374.pdf	txt/hij-374.txt