id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hij-473	Tripopsakul, Suchart; Puriwat, Wilert; Hoonsopon, Danupol; Na Songkhla, Ratirath	The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement	2024	9	.pdf	application/pdf	4824	332	59	Path-wise moderation effect - group differences Hypotheses High involvement Low involvement Structural path & direction Estimate P Estimate P z-score H5 Business performance  Brand value 0.332 0.000 0.541 0.000 4.637*** Note: *** p-value < 0.01 The results in Table 8 indicated that brand value significantly and positively affected business performance for both the high (β=0.332, p < 0.01( and low (β=0.541, p<0.01( groups of product involvement. Abstract The purposes of this study are to investigate the impact of brand value on business performance and to examine whether the impact of brand value on business performance differs between high and low product involvement.	cache/hij-473.pdf	txt/hij-473.txt