id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hij-938	Guo, Zhaoxia; Guo, Jinhui; Chen, Shih-Chih	Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands	2024	17	.pdf	application/pdf	10582	831	56	Therefore, this study correlates customers' perceptions of CSR, BID, and perceived quality with the TPB framework of attitude and intention to construct an integrated model that better analyzes the consumption intentions and influencing factors of Chinese soccer enthusiasts toward sports sponsorship brand products, providing a reference for brand promotion. For football enthusiasts, the quality of sports sponsorship brand products is of particular importance.	cache/hij-938.pdf	txt/hij-938.txt