







































 Humanities and Social Science Research; Vol. 8, No. 4; 2025 

ISSN 2576-3024   E-ISSN 2576-3032 

https://doi.org/10.30560/hssr.v8n4p92 

 92 Published by IDEAS SPREAD 

 

Research on the Integration Creation Strategy of Short Video News in 

New Media Environment 

Yirui Jiang1 

1 Liaocheng University, China 

Correspondence: Yirui Jiang, Liaocheng University, Liaocheng, Shandong, China. 

 

Received: July 14, 2025; Accepted: July 25, 2025; Published: July 26, 2025 

 

Abstract 

This paper focuses on the integration and innovation of short video news in the new media environment, 

systematically analyzes its development status, audience characteristics and challenges, and proposes a four-

dimensional innovation strategy of content, technology, business model and communication. It is found that short 

video news, with its advantages of fragmentation, visualization and strong interaction, fits the information 

consumption habits of young audiences, but it also faces problems such as weak copyright protection and 

homogenization of content. Based on this, this paper emphasizes that storytelling, interaction, personalization as 

the core to achieve content innovation and upgrading, and to improve user experience with the help of cutting-

edge technology; at the same time, it explores multiple profit modes such as advertisement implantation, paid 

content, etc., and builds an all-media communication pattern. The case study shows that Surge News and CCTV 

News have realized differentiated competition through original content and technological innovation. The study 

points out that integration and innovation is the key path for short video news to break through the bottleneck and 

enhance credibility. 

Keywords: new media, short video news, all-media communication, integration innovation, audience 

characteristics 

1. Introduction 

1.1 The Current Situation of Short Video News in the New Media Environment 

With the rapid development of Internet technology and the widespread popularization of intelligent mobile 

terminals, short video news, as an emerging form of communication, has rapidly risen and occupied an important 

position in the new media environment. With its characteristics of fragmentation, entertainment and socialization, 

short video news meets the information consumption needs of modern audiences in their fast-paced life, and also 

brings new challenges and development opportunities to the field of news dissemination. In the new media 

environment, the rise of short video news has benefited from various factors. First, the development of technology 

provides the necessary hardware foundation for the production and dissemination of short news videos. Secondly, 

the booming development of short video platforms has built an efficient and convenient channel for the production 

and distribution of short news videos. In addition, the mutual infiltration and influence of traditional media and 

emerging media have formed an integrated communication pattern in which multiple media forms coexist. The 

rise of short video news in the new media environment is the result of the joint action of technological progress 

and market demand. With the continuous deepening of the theory of media integration and practical exploration, 

the integration and innovation of short video news will continue to promote the prosperous development of the 

news and communication cause, and make an important contribution to the construction of an all-media 

communication pattern and the enhancement of the influence of news communication. 

1.2 Research Significance 

The integration and innovation strategy of short video news under the new media environment is not only a 

subversive innovation of the traditional news dissemination method, but also a profound adaptation to the law of 

information dissemination in the new media era. With the rapid development of Internet technology, short video, 

as an emerging form of media, has rapidly occupied the high ground of information dissemination with its unique 

audiovisual advantages and interactive characteristics. However, the development of short video news is not 

smooth sailing, and it is faced with the challenges of content quality, communication effect, audience demand and 

other aspects. Therefore, exploring the strategy of short video news integration and innovation is of great practical 



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significance and far-reaching historical impact for enhancing the professionalism, authority and influence of news 

dissemination. 

1.3 Research Methods 

In the current new media environment, the integration and innovation of short video news has become an important 

trend in the field of news communication. This study aims to explore how short video news can realize its 

improvement in professionalism and interactivity through the combination of media convergence theory, content 

production strategy, technology application and innovative communication theory, as well as how to enhance the 

communication effect and influence of short video news through the application of these strategies and 

technologies. 

First of all, this study adopts the method of literature review to gain a deeper understanding of the application of 

media convergence theory in short video news and its effects by analyzing existing academic literature, industry 

reports and actual cases. 

In addition, this study also adopts a case study approach, selecting some successful short video news cases for in-

depth research to reveal the key factors of their success. In terms of data sources, this paper analyzes in-depth 

specific cases of short video news, including its content, production process, dissemination effect and audience 

feedback, which provide empirical data for this study. 

In short, this study utilizes a variety of research methods and data sources in a comprehensive manner, with a view 

to promoting the transformation, upgrading and innovative development of short video news in the new media 

environment. 

2. Definition and Characteristics of Short Video News 

2.1 The Concept of Short Video News 

Short video news is an emerging form of news dissemination, which utilizes short video clips to report news events, 

adapting to the needs of users for rapid and intuitive information acquisition in the new media era. It breaks the 

text and picture presentation limitations of traditional news reporting methods and presents news events in a more 

vivid and graphic way, which injects new vitality and power into the news industry and promotes the innovative 

development of the news industry. 

2.2 Characteristics of Short Video News 

As an emerging form of news dissemination, short video news shows unique and distinctive new media 

characteristics in terms of content, form and dissemination. 

In terms of content, the core of short video news lies in "short" and "fine", which must deliver the most critical 

information within a limited time. Therefore, short video news should keenly capture current hot topics, reflect 

social phenomena and public issues, and ensure the timeliness and social value of the content. At the same time, 

it also needs to continuously optimize content selection and production methods through data analysis and user 

research to meet the audience's browsing habits and interest preferences. 

In terms of form, short video news relies on strong visual and auditory stimuli to effectively capture viewers' 

attention through moving images, sounds and short text descriptions. In addition, short video news often adopts a 

non-linear or circular narrative, ensuring that audiences will not miss key information whenever they enter or exit. 

In terms of dissemination, short video news breaks the limitations of traditional news dissemination and realizes 

cross-media and cross-platform content production and dissemination. In addition, short video news also makes 

use of new technologies such as big data and artificial intelligence to achieve accurate dissemination and 

personalized recommendation, digging deep into the user's interests and preferences and providing news content 

that matches them. 

To summarize, the uniqueness of short video news in terms of content, form and dissemination not only reflects 

the innovation and change of information dissemination in the new media environment, but also demonstrates the 

strong vitality and broad development prospects of short video news as an emerging media form in adapting to 

and leading the trend of the times. 

3. Characterization of Short Video News Audience in New Media Environment 

3.1 Audience Age Analysis 

With the arrival of the new media era, short video news, as an emerging communication method, has attracted a 

large number of young audiences with its unique form and content. According to the reference material, the main 

audience of short video news is young people, this group grows up with the Internet, active thinking, desire for 



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new knowledge, greater demand for information, and in the busy study and work gradually developed a fragmented 

reading habit. This reading habit is highly compatible with the production and dissemination of short video news. 

Among the users of short video news, the proportion of youth groups aged 15-44 is as high as 75.8%, which fully 

illustrates the main position of young people in the audience of short video news. The characteristics of the youth 

group is that they have a high degree of acceptance of new things and the desire to explore, they tend to fast, 

intuitive way of obtaining information, which is exactly what short video news provides. 

3.2 Audience Gender Analysis 

In the current information age, short video news attracts a large number of users' attention with its unique form 

and communication efficiency. According to the data, among the gender of users of short video news and 

information platforms, there are slightly more female users, accounting for 52.7%, and male users account for 

47.3%. This data reflects that short video news and information platforms have a certain gender advantage in 

attracting users. However, this does not mean that male users are less interested in short video news, but rather 

indicates that short video news and information platforms may be more in line with the preferences of female users 

in terms of content production and dissemination strategies. 

3.3 Analysis of Audience Geographical Distribution 

In the new media environment, the audience distribution of short video news shows obvious geographical 

variability, which is influenced by a variety of factors. First of all, the economic development level of different 

regions has a direct impact on the audience distribution of short video news. In economically more developed 

areas, residents have a higher Internet usage rate and a more urgent need for news information. Compared with 

less economically developed regions, short video news has a broader audience base in these regions. Secondly, 

cultural background is also an important factor affecting the distribution of short video news audience. Cultural 

differences in different regions lead to differences in residents' preferences for news content. For example, some 

regions may prefer entertaining or life-oriented short video news, while other regions may pay more attention to 

political or economic news. Again, education level is one of the key factors affecting the distribution of short video 

news audiences. Residents of regions with higher education levels tend to have higher information acquisition and 

critical thinking skills, and they are more inclined to receive and disseminate news with both depth and breadth. 

Finally, policy factors cannot be ignored. Policies in different regions have different degrees of regulation on new 

media and short video news, which directly affects the dissemination scope and audience size of short video news. 

4. Content Innovation Strategy of Short Video News in New Media Environment 

4.1 The Necessity of Content Innovation 

In the new media environment, the content innovation of short video news has a strong necessity, which is not 

only an inevitable choice to cope with the industry change, but also a key path to improve the communication 

efficiency. First of all, under the new media environment, the information dissemination speed is extremely fast, 

the audience's attention is dispersed, short video news in order to break through in a large number of information, 

it must have innovative. This means that short video news needs to innovate in content selection, narrative mode, 

technology application and other aspects, in order to attract and maintain the attention of the audience. Secondly, 

short video news content innovation is the key to meet the diversified and personalized needs of the audience. 

With the development of Internet technology, the audience has shifted from simply obtaining information to 

pursuing diversified, personalized and in-depth content experience. Therefore, short video news should constantly 

explore new forms of expression and narrative structure in content production to provide more in-depth and 

comprehensive news reports. Furthermore, short video news content innovation plays an important role in 

enhancing the effect and influence of news dissemination. Through innovative content forms and technical means, 

short video news can better convey information, provide audiences with novel information consumption 

experience, and enhance the attractiveness and dissemination of news. In summary, short video news content 

innovation is an important driving force to promote the transformation and upgrading of news dissemination. In 

the new media environment, only by adhering to content innovation can we help build an all-media communication 

pattern and enhance the effectiveness and influence of news communication. 

4.2 Strategies for Content Innovation 

In today's new media environment, short video news as an emerging form of communication, its content innovation 

strategy is particularly important. By analyzing the reference materials, we can find that storytelling, interaction 

and personalization are the key strategies to enhance the attractiveness and communication effect of short video 

news. First, storytelling is an important means of content innovation for short video news. By packaging news 

events into attractive stories, it can better capture the audience's attention and arouse their emotional resonance. 



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Secondly, interactivization is another effective strategy to enhance the attractiveness of short video news. By 

utilizing the interactive functions of the short video platform, such as likes and comments. Through this two-way 

interaction, short video news can strengthen the communication and exchange with the audience, and enhance the 

audience's sense of participation and stickiness. Personalization, on the other hand, aims at the browsing habits 

and interest preferences of the audience, and continuously optimizes content selection and production methods 

through data analysis and user research. By providing news content that meets the interests of the audience, it 

effectively attracts the target audience and enhances the communication effect. Through the implementation of 

these strategies, short video news can not only enhance its attractiveness and dissemination effect, but also enhance 

the timeliness and interactivity of the news, meet the audience's demand for high-quality content, and bring new 

vitality and vigor to the development of short video news. 

5. Technological Innovation Strategy of Short Video News in the New Media Environment 

5.1 The Necessity of Technical Innovation 

Under the new media environment, short video news is facing unprecedented opportunities and challenges. With 

the continuous progress of technology and the diversification of audience needs, the technical innovation of short 

video news is particularly important. First of all, technological innovation is the core driving force for the 

development of short video news. In the new media era, technology has become the key to promote the innovation 

of short video news. The close combination of short video news and cutting-edge technology not only meets the 

diversified needs of the audience, but also provides more high-quality content services. Second, augmented reality 

(AR) and virtual reality (VR) technologies have given short video news audiences an immersive experience. These 

technologies allow audiences to feel the depth of news events, enhancing their understanding and experience of 

the events. For example, VR technology provides audiences with a unique perspective to observe major events or 

historical moments, building an empathetic information consumption experience. In summary, under the new 

media environment, technological innovation can not only improve the quality of content and dissemination effect, 

but also meet the audience's higher requirements for information consumption experience, which in turn promotes 

the prosperous development of news communication. 

5.2 Strategies of Technological Innovation 

In the new media era, technological innovation has become the core driving force to promote the development of 

short video news. With the continuous progress of artificial intelligence, big data, virtual reality and other cutting-

edge technologies, the production and dissemination of short video news is experiencing historic changes. First of 

all, the application of artificial intelligence technology in short video news has achieved remarkable results. The 

application of this technology not only improves the efficiency of news production, but also ensures the accuracy 

and timeliness of information communication. In addition, the introduction of natural language processing 

technology has made the process of news content generation and editing more efficient, greatly saving human 

resources. The application of big data technology, on the other hand, provides powerful data support and analyzing 

ability for short video news. Through the collection and processing of a large amount of data, news producers can 

more accurately grasp the needs and interests of viewers, so as to produce news content that better meets the 

expectations of viewers. The introduction of Virtual Reality (VR) and Augmented Reality (AR) technology brings 

an immersive experience to short video news. Viewers can experience news events as if they were there through 

VR technology, and this new viewing experience greatly enhances the attractiveness of the news and audience 

participation. For example, through VR technology, viewers can observe major events or historical moments in 

360 degrees without any dead angle, a unique perspective and experience that is unmatched by traditional news. 

However, the application of technology is not without its challenges; while AI and big data technologies can 

improve the efficiency of news production and the relevance of content, they can also raise issues of privacy and 

data security. Therefore, news organizations must strictly comply with relevant laws and regulations when using 

these technologies to ensure data security and privacy protection. In short, technological innovation provides a 

broad space and unlimited possibilities for the development of short video news. 

6. Business Model Innovation Strategy of Short Video News in the New Media Environment 

6.1 The Necessity of Business Model Innovation 

With the rapid development of Internet technology and the transformation of user habits, short video news has 

become one of the important forms of news dissemination. However, while this emerging media form brings great 

opportunities, it also faces many challenges, such as serious homogenization of content, single profit model and 

other problems. Therefore, exploring innovative business models is crucial for the sustainable development of 

short video news. 



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6.2 Strategies for Business Model Innovation 

In today's new media environment, short video news, as an emerging form of communication, the innovation of 

its business model and operation strategy is particularly important. The integration and innovation of short video 

news not only needs to explore diversified profit models, but also needs to pay attention to user experience in order 

to realize sustainable development. First of all, advertising cooperation is an important part of the short video news 

business model. Through accurate data analysis, advertisers are able to realize targeted placement and improve the 

conversion rate and benefits of advertising. At the same time, new forms of advertising, such as content 

implantation, can naturally integrate with the content of the report without destroying the user experience and 

enhance the acceptance of advertising. Secondly, the user payment and content payment model also provides a 

new way of profitability for short video news. High-quality short video news content has begun to attract paying 

users, providing exclusive content and in-depth analysis for loyal audiences, ensuring that news organizations have 

a stable source of profitability. In short, the business model innovation strategy of short video news needs to 

comprehensively consider the two key factors of commercial operation and user experience, and through 

continuous exploration and optimization, achieve double harvest of economic and social benefits. 

7.Communication Innovation Strategy of Short Video News in the New Media Environment 

7.1 Necessity of Communication Innovation 

The communication innovation of short video news in the new media environment is particularly important, not 

only because short video news has the advantages of fast dissemination speed, wide coverage, strong interactivity, 

etc., but also because it can meet the modern audience's demand for immediacy, convenience and personalization 

of information acquisition. First of all, the communication innovation of short video news can effectively enhance 

the attractiveness of news content. In the era of information explosion, the audience's attention is dispersed, short 

video news through the concise and powerful audio-visual language, can quickly seize the audience's attention, 

improve the dissemination of information effect. Secondly, the communication innovation of short-video news 

helps to build an all-media communication pattern. In the context of media integration, short video news needs to 

break the boundaries of traditional media, realize cross-platform and cross-media content production and 

dissemination, and expand the scope of news dissemination. Furthermore, the communication innovation of short 

video news provides a key impetus for the transformation and upgrading of the news communication model. With 

the continuous progress of new media technology, short video news can utilize virtual reality, augmented reality 

and other technologies to create an immersive and interactive news experience and enhance user participation and 

interactivity. This innovative communication model breaks through the limitations of traditional news 

dissemination and opens up new communication spaces and paths. Finally, the communication innovation of short 

video news is an inevitable choice to meet the diversified and personalized needs of the audience. With the 

development of society and the progress of science and technology, the audience's demand for news content is 

becoming increasingly diversified, short video news through innovative communication strategies and means, can 

provide more accurate and targeted news services. In summary, the importance of short video news communication 

innovation in the new media environment is self-evident. 

7.2 Strategies of Communication Innovation 

In the new media era, the innovative strategy of short video news dissemination has become the key to improve 

the communication effect and enhance the influence of the media. By comprehensively analyzing references, we 

can distill several effective communication innovation strategies. First of all, social media marketing is an 

important means to enhance the communication power of short video news. By releasing short video news on 

major social platforms and utilizing the high degree of social activity and large user base of these platforms, the 

influence and coverage of the news can be rapidly expanded. Secondly, the application of accurate push technology 

is also the key to improving the dissemination effect of short video news. Using big data and artificial intelligence 

technology, the accurate push and personalized recommendation of news content is realized according to users' 

interest preferences and viewing habits. Finally, innovative communication theory also provides theoretical 

support for the integration and innovation of short video news. According to the characteristics of the platform and 

the habits of users, it constantly innovates the presentation and interaction of news content to enhance the 

participation and stickiness of users. To sum up, through social media marketing, cooperation of content 

distribution platforms, application of precise pushing technology and guidance of innovative communication 

theory, short video news can realize the improvement of communication effect. 

8. Case Study on the Integration and Innovation of Short Video News in the New Media Environment 

Under the new media environment, the rise of short video news platforms has provided new channels for 

information dissemination, among which the successful cases of "Surge News" and "CCTV News" are particularly 



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prominent. These two platforms have not only improved the efficiency of news dissemination through integration 

and innovation, but also enhanced the attractiveness and influence of news content. Relying on the powerful 

resources and professional team of Shanghai Newspaper Group, "Pengyuan News" is committed to creating 

"quality news short videos". In terms of content production, "Surge News" focuses on originality and depth, and 

presents a series of high-quality news works through unique perspectives and exquisite production. These works 

have not only triggered a wide range of social repercussions, but also brought the audience closer and strengthened 

user stickiness through interaction with the audience. Relying on the authority and influence of CCTV, "CCTV 

News" APP has launched a series of original news works in the field of short videos. These works not only show 

China's cultural self-confidence and innovative vitality in the new era, but also expand the scope of short-video 

news through cross-platform cooperation and integrated media dissemination. "CCTV News also actively explores 

the application of new technologies, such as virtual reality and augmented reality, to create an immersive news 

experience. From these two cases, it can be seen that short video news platforms focus on the originality, depth 

and interactivity of news content, as well as the diversification of communication channels and the innovation of 

operation modes, to stand out in the competitive new media environment, provide users with high-quality news 

content, and at the same time open up a new path for the development of the news industry. 

9. Challenges and Countermeasures of Short Video News in the New Media Environment 

9.1 Challenges of Short Video News in the New Media Environment 

Under the new media environment, short video news, as an emerging form of communication, has rapidly occupied 

the market with its short, simple and entertaining production, and has become an important channel for information 

dissemination. However, with its rapid development, short video news is also facing many challenges, especially 

in copyright protection and content quality control. First of all, the copyright issue is one of the most difficult 

problems in the development of short video news. Due to the low production cost of short videos, some content 

creators often use other people's works without authorization in order to pursue a high click rate, which not only 

infringes on the copyright of the original creator, but also harms the healthy development of the whole industry. 

In addition, the algorithmic recommendation mechanism of short video platforms also exacerbates the problem of 

copyright infringement, as this mechanism tends to prioritize the recommendation of content that infringes on 

copyright, thus reducing the recommendation of original content. Second, content quality control is also a major 

challenge for short video news. In order to attract viewers, some short video news over-pursues the eyeball effect, 

with inaccuracies and exaggerations. This not only misleads the public, but also reduces the credibility of news 

media. At the same time, due to the low threshold of production and dissemination of short video news, the 

phenomenon of content homogenization and vulgarization is serious, which affects the overall image and 

dissemination effect of short video news. 

9.2 Countermeasures for Short Video News in the New Media Environment 

In order to cope with these challenges, effective strategies must be adopted to enhance the quality and influence 

of short video news. First, strengthening copyright protection is the key to the development of short video news. 

Since the copyright protection mechanism of short video platforms is not yet perfect, infringement occurs from 

time to time. Therefore, the relevant departments should increase the publicity and education on copyright laws to 

improve the public's copyright awareness. At the same time, a sound copyright protection mechanism should be 

established to strengthen the monitoring and punishment of infringing behaviors and protect the legitimate rights 

and interests of originators. Second, improving content quality is the core of short video news development. This 

requires that journalists should strengthen professional training, improve their own innovative consciousness and 

creative ability, and ensure the creation of short video news with high content quality and rich communication 

forms. At the same time, short video news producers should pay attention to the interaction with the audience, 

using the interactive features of the short video platform, such as likes, comments, etc., to strengthen the 

communication and exchange with the audience. Through interaction, not only can we understand the feedback 

and needs of the audience in time and optimize the content production strategy, but also enhance the audience's 

sense of participation and viscosity, and promote the dissemination of short video news. In short, in the face of the 

challenges of short video news in the new media environment, the relevant departments and journalists should 

adopt a comprehensive response strategy in order to promote the healthy development of short video news and 

contribute to the prosperity of the news communication cause. 

10. Conclusion and Prospect 

10.1 Research Conclusion 

In today's new media environment, short video news, as an emerging form of communication, is gradually 

becoming an important channel for information dissemination. The journalism industry is also constantly exploring 



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the innovation of media convergence, which is not only a technological innovation, but also a change in the concept 

of communication. It enhances the efficiency and effectiveness of news dissemination, and strengthens the social 

value and influence of news through cross-media integration, content innovation, and communication method 

innovation. This process not only promotes the transformation and upgrading of the media industry, but also 

provides the public with richer, more diversified and high-quality news information, which demonstrates the 

significance of the integration and innovation of short-video news in the new media environment. 

10.2 Future Prospects 

With the continuous progress of technology and the diversification of audience needs, the development path and 

innovation strategy of short video news have gradually become the focus of attention in the industry. Based on the 

in-depth analysis of the existing information, this paper puts forward the outlook for future research. First of all, 

future research should explore more deeply the innovative breakthroughs of short video news in content production 

and dissemination methods. With the continuous evolution of the new media environment, short video news needs 

to explore new paths of combining with advanced technology while maintaining content quality. Secondly, future 

research should focus on the practice of short video news in cross-media and cross-platform content production 

and dissemination. How to realize the efficient allocation and integrated use of resources, as well as how to break 

the media boundaries to achieve true cross-media integration. In addition, future research should also emphasize 

the role of short video news in terms of social responsibility and influence. With the popularity of short video news, 

its role in social harmony, stability and development has become increasingly prominent. Therefore, how to ensure 

the authenticity and authority of the content of short video news, as well as how to disseminate positive social 

values through short video news are also issues that future research needs to focus on. In conclusion, in the face 

of the rapid development of short video news in the new media environment, future research and practice should 

continue to explore and try new theoretical and practical methods to promote the healthy development and 

innovative breakthrough of short video news. 

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