id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-1163	Mustikowati, Rita Indah ; Sarwoko, Endi ; Arief, Mohammad ; Nurfarida, Iva Nurdiana 	Marketing Investigation: Customer Relationship Management and Innovation to Improve Competitive Advantage and Business Performance 	2021	9	.pdf	application/pdf	4495	310	39	The purpose of this study is to analyze the relationship between customer relationship management (CRM) and competitive advantage and to analyze the role of innovation capabilities in mediating CRM with a competitive advantage. In addition, it examines the role of competitive advantage on retail business performance.	cache/hassl-1163.pdf	txt/hassl-1163.txt