id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-3057	Grodgangunt, Sumalee ; Lata, Pannarai ; Silpcharu, Thanin 	Guidelines for Upgrading One Tambon One Product to Create Competitive Opportunities in the Digital Economy 	2022	12	.pdf	application/pdf	6809	352	41	New product development. The qualitative research design used the In- depth interview technique to collect data from nine experts, identified through purposive sampling method, and divided into three groups of equal size comprising 3 members: a group of successful business entrepreneurs, a group of government leaders and related agencies and a group of academics The study found that the element of resource preparation created competitive opportunities in the digital economy through transparent leadership; alliance collaboration made a collaboration arrangement with other companies; product development expanded the idea to be concrete; and competitive advantage kept individuals with expertise and experience with the company.	cache/hassl-3057.pdf	txt/hassl-3057.txt