id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-3389	Mumi, Atthaphon ; Leemanonwarachai, Teeraporn 	Social media adoption through product diversification and market diversification: The dynamic capabilities perspective 	2023	11	.pdf	application/pdf	5932	372	44	In addition, Kaplan and Haenlein provided the most cited definition of social media: “Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan & Haenlein, 2010). In other studies, the definition of social media emphasizes interactive social information; for instance: “Social media are internet platforms used to disseminate information through social interaction that provides decentralized user level content, social interaction and public membership” (Schniederjans et al., 2013).	cache/hassl-3389.pdf	txt/hassl-3389.txt