id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-3514	Hoo, Wong Chee; Peng, Yu	The study on the customer-based brand equity of the hypermarkets in Shanghai, China 	2023	11	.pdf	application/pdf	6708	419	55	In the present state of knowledge on hypermarket brand equity, private labels and hypermarket brands get equal attention. This study supports the hypothesis that hypermarket brand equity may be boosted by fostering customer loyalty to a particular brand.	cache/hassl-3514.pdf	txt/hassl-3514.txt