id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-3708	Ma, Hongru ; Chelliah, Shankar 	Accessing the influence of perceived brand authenticity and value co-creation on brand loyalty of China’s insurgent brands: The mediating role of psychological ownership 	2024	19	.pdf	application/pdf	10966	640	40	Our results validate the connect ion between psychological ownership and brand loyalty corroborating earlier research (Morewedge, Monga, Palmatier, Shu, & Small, 2021) highlighting the impact of psychological brand ownership on brand loyalty. Furthermore, developing marketing strategies that are both effective and unique requires identifying the critical factors that foster a heightened psychological sense of brand ownership which leads to brand loyalty.	cache/hassl-3708.pdf	txt/hassl-3708.txt