id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
hassl-4378	Habsa, Samseer Rasak ; Vasudevan, Asokan ; Mohammad, Suleiman Ibrahim Shelash ; Parahakaran, Suma ; Prasad, Rabindra Dev Prasad 	Beyond similarity: Exploring cognitive bias and decision complexity in multi-alternative choice tasks 	2025	12	.pdf	application/pdf	6194	346	36	Beyond similarity: Exploring cognitive bias and decision complexity in multi-alternative choice tasks Samseer Rasak Habsa1+ Asokan Vasudevan2 Suleiman Ibrahim Shelash Mohammad3 Suma Parahakaran4 Rabindra Dev Prasad Prasad5 1Department of Social Work, Sri Ramakrishna College of Arts and Science, Coimbatore, India. 1Email: samseer@srcas.ac.in 2Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia. Using a series of experiments grounded in established theoretical frameworks, the study explores how decision complexity and cognitive load affect the manifestation of the similarity effect.	cache/hassl-4378.pdf	txt/hassl-4378.txt