id	sid	tid	token	lemma	pos
hassl-3389	1	1	238	238	NUM
hassl-3389	1	2	©	©	PROPN
hassl-3389	1	3	2023	2023	NUM
hassl-3389	1	4	conscientia	conscientia	PROPN
hassl-3389	1	5	beam	beam	PROPN
hassl-3389	1	6	.	.	PUNCT
hassl-3389	2	1	all	all	DET
hassl-3389	2	2	rights	right	NOUN
hassl-3389	2	3	reserved	reserve	VERB
hassl-3389	2	4	.	.	PUNCT
hassl-3389	3	1	social	social	ADJ
hassl-3389	3	2	media	medium	NOUN
hassl-3389	3	3	adoption	adoption	NOUN
hassl-3389	3	4	through	through	ADP
hassl-3389	3	5	product	product	NOUN
hassl-3389	3	6	diversification	diversification	NOUN
hassl-3389	3	7	and	and	CCONJ
hassl-3389	3	8	market	market	NOUN
hassl-3389	3	9	diversification	diversification	NOUN
hassl-3389	3	10	:	:	PUNCT
hassl-3389	3	11	the	the	DET
hassl-3389	3	12	dynamic	dynamic	ADJ
hassl-3389	3	13	capabilities	capability	NOUN
hassl-3389	3	14	perspective	perspective	NOUN
hassl-3389	3	15	atthaphon	atthaphon	PROPN
hassl-3389	3	16	mumi1	mumi1	PROPN
hassl-3389	3	17	+	+	CCONJ
hassl-3389	3	18	teeraporn	teeraporn	NOUN
hassl-3389	3	19	leemanonwarachai2	leemanonwarachai2	NOUN
hassl-3389	3	20	1,2mahasarakham	1,2mahasarakham	NUM
hassl-3389	3	21	business	business	NOUN
hassl-3389	3	22	school	school	NOUN
hassl-3389	3	23	,	,	PUNCT
hassl-3389	3	24	mahasarakham	mahasarakham	PROPN
hassl-3389	3	25	university	university	PROPN
hassl-3389	3	26	,	,	PUNCT
hassl-3389	3	27	thailand	thailand	PROPN
hassl-3389	3	28	.	.	PUNCT
hassl-3389	4	1	1email	1email	NUM
hassl-3389	4	2	:	:	PUNCT
hassl-3389	5	1	atthaphon.m@mbs.msu.ac.th	atthaphon.m@mbs.msu.ac.th	DET
hassl-3389	5	2	2email	2email	NUM
hassl-3389	5	3	:	:	PUNCT
hassl-3389	5	4	teeraporn.l@mbs.msu.ac.th	teeraporn.l@mbs.msu.ac.th	PROPN
hassl-3389	5	5	(	(	PUNCT
hassl-3389	5	6	+	+	X
hassl-3389	5	7	corresponding	correspond	VERB
hassl-3389	5	8	author	author	NOUN
hassl-3389	5	9	)	)	PUNCT
hassl-3389	5	10	abstract	abstract	ADJ
hassl-3389	5	11	article	article	NOUN
hassl-3389	5	12	history	history	NOUN
hassl-3389	5	13	received	receive	VERB
hassl-3389	5	14	:	:	PUNCT
hassl-3389	5	15	31	31	NUM
hassl-3389	5	16	january	january	PROPN
hassl-3389	5	17	2023	2023	NUM
hassl-3389	5	18	revised	revise	VERB
hassl-3389	5	19	:	:	PUNCT
hassl-3389	5	20	4	4	NUM
hassl-3389	5	21	april	april	PROPN
hassl-3389	5	22	2023	2023	NUM
hassl-3389	5	23	accepted	accept	VERB
hassl-3389	5	24	:	:	PUNCT
hassl-3389	5	25	17	17	NUM
hassl-3389	5	26	may	may	PROPN
hassl-3389	5	27	2023	2023	NUM
hassl-3389	5	28	published	publish	VERB
hassl-3389	5	29	:	:	PUNCT
hassl-3389	5	30	2	2	NUM
hassl-3389	5	31	june	june	PROPN
hassl-3389	5	32	2023	2023	NUM
hassl-3389	5	33	keywords	keyword	VERB
hassl-3389	5	34	dynamic	dynamic	ADJ
hassl-3389	5	35	capabilities	capability	NOUN
hassl-3389	5	36	firm	firm	ADJ
hassl-3389	5	37	strategy	strategy	NOUN
hassl-3389	5	38	logistic	logistic	ADJ
hassl-3389	5	39	regression	regression	NOUN
hassl-3389	5	40	market	market	NOUN
hassl-3389	5	41	diversification	diversification	NOUN
hassl-3389	5	42	product	product	NOUN
hassl-3389	5	43	diversification	diversification	NOUN
hassl-3389	5	44	social	social	ADJ
hassl-3389	5	45	media	medium	NOUN
hassl-3389	5	46	.	.	PUNCT
hassl-3389	6	1	the	the	DET
hassl-3389	6	2	literature	literature	NOUN
hassl-3389	6	3	highlights	highlight	VERB
hassl-3389	6	4	social	social	ADJ
hassl-3389	6	5	media	medium	NOUN
hassl-3389	6	6	as	as	ADP
hassl-3389	6	7	an	an	DET
hassl-3389	6	8	effective	effective	ADJ
hassl-3389	6	9	communication	communication	NOUN
hassl-3389	6	10	platform	platform	NOUN
hassl-3389	6	11	for	for	SCONJ
hassl-3389	6	12	firms	firm	NOUN
hassl-3389	6	13	to	to	PART
hassl-3389	6	14	connect	connect	VERB
hassl-3389	6	15	with	with	ADP
hassl-3389	6	16	potential	potential	ADJ
hassl-3389	6	17	customers	customer	NOUN
hassl-3389	6	18	.	.	PUNCT
hassl-3389	7	1	although	although	SCONJ
hassl-3389	7	2	scholars	scholar	NOUN
hassl-3389	7	3	have	have	AUX
hassl-3389	7	4	investigated	investigate	VERB
hassl-3389	7	5	various	various	ADJ
hassl-3389	7	6	benefits	benefit	NOUN
hassl-3389	7	7	of	of	ADP
hassl-3389	7	8	social	social	ADJ
hassl-3389	7	9	media	medium	NOUN
hassl-3389	7	10	,	,	PUNCT
hassl-3389	7	11	limited	limited	ADJ
hassl-3389	7	12	studies	study	NOUN
hassl-3389	7	13	have	have	AUX
hassl-3389	7	14	explored	explore	VERB
hassl-3389	7	15	the	the	DET
hassl-3389	7	16	antecedences	antecedence	NOUN
hassl-3389	7	17	of	of	ADP
hassl-3389	7	18	social	social	ADJ
hassl-3389	7	19	media	medium	NOUN
hassl-3389	7	20	adoption	adoption	NOUN
hassl-3389	7	21	for	for	ADP
hassl-3389	7	22	firms	firm	NOUN
hassl-3389	7	23	.	.	PUNCT
hassl-3389	8	1	particularly	particularly	ADV
hassl-3389	8	2	,	,	PUNCT
hassl-3389	8	3	we	we	PRON
hassl-3389	8	4	lack	lack	VERB
hassl-3389	8	5	an	an	DET
hassl-3389	8	6	understanding	understanding	NOUN
hassl-3389	8	7	of	of	ADP
hassl-3389	8	8	which	which	PRON
hassl-3389	8	9	firm	firm	ADJ
hassl-3389	8	10	strategies	strategy	NOUN
hassl-3389	8	11	could	could	AUX
hassl-3389	8	12	affect	affect	VERB
hassl-3389	8	13	social	social	ADJ
hassl-3389	8	14	media	medium	NOUN
hassl-3389	8	15	adoption	adoption	NOUN
hassl-3389	8	16	and	and	CCONJ
hassl-3389	8	17	how	how	SCONJ
hassl-3389	8	18	.	.	PUNCT
hassl-3389	9	1	drawing	draw	VERB
hassl-3389	9	2	on	on	ADP
hassl-3389	9	3	the	the	DET
hassl-3389	9	4	dynamic	dynamic	ADJ
hassl-3389	9	5	capabilities	capability	NOUN
hassl-3389	9	6	perspective	perspective	NOUN
hassl-3389	9	7	,	,	PUNCT
hassl-3389	9	8	this	this	DET
hassl-3389	9	9	study	study	NOUN
hassl-3389	9	10	utilizes	utilize	VERB
hassl-3389	9	11	logistic	logistic	ADJ
hassl-3389	9	12	regression	regression	NOUN
hassl-3389	9	13	to	to	PART
hassl-3389	9	14	analyze	analyze	VERB
hassl-3389	9	15	data	datum	NOUN
hassl-3389	9	16	from	from	ADP
hassl-3389	9	17	1,392	1,392	NUM
hassl-3389	9	18	public	public	ADJ
hassl-3389	9	19	firms	firm	NOUN
hassl-3389	9	20	to	to	PART
hassl-3389	9	21	investigate	investigate	VERB
hassl-3389	9	22	how	how	SCONJ
hassl-3389	9	23	particular	particular	ADJ
hassl-3389	9	24	strategies	strategy	NOUN
hassl-3389	9	25	could	could	AUX
hassl-3389	9	26	influence	influence	VERB
hassl-3389	9	27	social	social	ADJ
hassl-3389	9	28	media	medium	NOUN
hassl-3389	9	29	adoption	adoption	NOUN
hassl-3389	9	30	.	.	PUNCT
hassl-3389	10	1	the	the	DET
hassl-3389	10	2	results	result	NOUN
hassl-3389	10	3	indicate	indicate	VERB
hassl-3389	10	4	that	that	SCONJ
hassl-3389	10	5	a	a	DET
hassl-3389	10	6	firm	firm	NOUN
hassl-3389	10	7	’s	’s	PART
hassl-3389	10	8	market	market	NOUN
hassl-3389	10	9	diversification	diversification	NOUN
hassl-3389	10	10	strategies	strategy	NOUN
hassl-3389	10	11	are	be	AUX
hassl-3389	10	12	a	a	DET
hassl-3389	10	13	significant	significant	ADJ
hassl-3389	10	14	determinant	determinant	NOUN
hassl-3389	10	15	of	of	ADP
hassl-3389	10	16	social	social	ADJ
hassl-3389	10	17	media	medium	NOUN
hassl-3389	10	18	adoption	adoption	NOUN
hassl-3389	10	19	,	,	PUNCT
hassl-3389	10	20	while	while	SCONJ
hassl-3389	10	21	product	product	NOUN
hassl-3389	10	22	diversification	diversification	NOUN
hassl-3389	10	23	strategies	strategy	NOUN
hassl-3389	10	24	play	play	VERB
hassl-3389	10	25	a	a	DET
hassl-3389	10	26	relatively	relatively	ADV
hassl-3389	10	27	less	less	ADV
hassl-3389	10	28	important	important	ADJ
hassl-3389	10	29	role	role	NOUN
hassl-3389	10	30	.	.	PUNCT
hassl-3389	11	1	a	a	DET
hassl-3389	11	2	diversification	diversification	NOUN
hassl-3389	11	3	strategy	strategy	NOUN
hassl-3389	11	4	involving	involve	VERB
hassl-3389	11	5	social	social	ADJ
hassl-3389	11	6	media	medium	NOUN
hassl-3389	11	7	may	may	AUX
hassl-3389	11	8	be	be	AUX
hassl-3389	11	9	more	more	ADV
hassl-3389	11	10	favorable	favorable	ADJ
hassl-3389	11	11	when	when	SCONJ
hassl-3389	11	12	entering	enter	VERB
hassl-3389	11	13	new	new	ADJ
hassl-3389	11	14	markets	market	NOUN
hassl-3389	11	15	as	as	SCONJ
hassl-3389	11	16	opposed	oppose	VERB
hassl-3389	11	17	to	to	ADP
hassl-3389	11	18	launching	launch	VERB
hassl-3389	11	19	new	new	ADJ
hassl-3389	11	20	products	product	NOUN
hassl-3389	11	21	.	.	PUNCT
hassl-3389	12	1	the	the	DET
hassl-3389	12	2	findings	finding	NOUN
hassl-3389	12	3	of	of	ADP
hassl-3389	12	4	this	this	DET
hassl-3389	12	5	study	study	NOUN
hassl-3389	12	6	contribute	contribute	VERB
hassl-3389	12	7	to	to	ADP
hassl-3389	12	8	the	the	DET
hassl-3389	12	9	existing	exist	VERB
hassl-3389	12	10	research	research	NOUN
hassl-3389	12	11	on	on	ADP
hassl-3389	12	12	social	social	ADJ
hassl-3389	12	13	media	medium	NOUN
hassl-3389	12	14	and	and	CCONJ
hassl-3389	12	15	shed	shed	VERB
hassl-3389	12	16	light	light	NOUN
hassl-3389	12	17	on	on	ADP
hassl-3389	12	18	strategic	strategic	ADJ
hassl-3389	12	19	implementations	implementation	NOUN
hassl-3389	12	20	that	that	PRON
hassl-3389	12	21	lead	lead	VERB
hassl-3389	12	22	to	to	ADP
hassl-3389	12	23	social	social	ADJ
hassl-3389	12	24	media	medium	NOUN
hassl-3389	12	25	usage	usage	NOUN
hassl-3389	12	26	by	by	ADP
hassl-3389	12	27	firms	firm	NOUN
hassl-3389	12	28	.	.	PUNCT
hassl-3389	13	1	contribution	contribution	NOUN
hassl-3389	13	2	/	/	SYM
hassl-3389	13	3	originality	originality	NOUN
hassl-3389	13	4	:	:	PUNCT
hassl-3389	13	5	the	the	DET
hassl-3389	13	6	findings	finding	NOUN
hassl-3389	13	7	of	of	ADP
hassl-3389	13	8	this	this	DET
hassl-3389	13	9	study	study	NOUN
hassl-3389	13	10	contribute	contribute	VERB
hassl-3389	13	11	to	to	ADP
hassl-3389	13	12	the	the	DET
hassl-3389	13	13	growing	grow	VERB
hassl-3389	13	14	stream	stream	NOUN
hassl-3389	13	15	of	of	ADP
hassl-3389	13	16	social	social	ADJ
hassl-3389	13	17	media	medium	NOUN
hassl-3389	13	18	research	research	NOUN
hassl-3389	13	19	,	,	PUNCT
hassl-3389	13	20	especially	especially	ADV
hassl-3389	13	21	as	as	SCONJ
hassl-3389	13	22	it	it	PRON
hassl-3389	13	23	pertains	pertain	VERB
hassl-3389	13	24	to	to	PART
hassl-3389	13	25	firm	firm	VERB
hassl-3389	13	26	strategy	strategy	NOUN
hassl-3389	13	27	.	.	PUNCT
hassl-3389	14	1	by	by	ADP
hassl-3389	14	2	shedding	shed	VERB
hassl-3389	14	3	light	light	NOUN
hassl-3389	14	4	on	on	ADP
hassl-3389	14	5	a	a	DET
hassl-3389	14	6	previously	previously	ADV
hassl-3389	14	7	unexplored	unexplored	ADJ
hassl-3389	14	8	area	area	NOUN
hassl-3389	14	9	of	of	ADP
hassl-3389	14	10	strategy	strategy	NOUN
hassl-3389	14	11	and	and	CCONJ
hassl-3389	14	12	social	social	ADJ
hassl-3389	14	13	media	medium	NOUN
hassl-3389	14	14	,	,	PUNCT
hassl-3389	14	15	this	this	DET
hassl-3389	14	16	study	study	NOUN
hassl-3389	14	17	extends	extend	VERB
hassl-3389	14	18	the	the	DET
hassl-3389	14	19	dynamic	dynamic	ADJ
hassl-3389	14	20	capabilities	capability	NOUN
hassl-3389	14	21	framework	framework	NOUN
hassl-3389	14	22	to	to	PART
hassl-3389	14	23	argue	argue	VERB
hassl-3389	14	24	that	that	SCONJ
hassl-3389	14	25	a	a	DET
hassl-3389	14	26	firm	firm	NOUN
hassl-3389	14	27	's	's	PART
hassl-3389	14	28	social	social	ADJ
hassl-3389	14	29	media	medium	NOUN
hassl-3389	14	30	-	-	PUNCT
hassl-3389	14	31	related	relate	VERB
hassl-3389	14	32	decisions	decision	NOUN
hassl-3389	14	33	are	be	AUX
hassl-3389	14	34	influenced	influence	VERB
hassl-3389	14	35	by	by	ADP
hassl-3389	14	36	its	its	PRON
hassl-3389	14	37	strategy	strategy	NOUN
hassl-3389	14	38	.	.	PUNCT
hassl-3389	15	1	1	1	X
hassl-3389	15	2	.	.	X
hassl-3389	15	3	introduction	introduction	NOUN
hassl-3389	15	4	the	the	DET
hassl-3389	15	5	topic	topic	NOUN
hassl-3389	15	6	of	of	ADP
hassl-3389	15	7	social	social	ADJ
hassl-3389	15	8	media	medium	NOUN
hassl-3389	15	9	has	have	AUX
hassl-3389	15	10	received	receive	VERB
hassl-3389	15	11	increasing	increase	VERB
hassl-3389	15	12	attention	attention	NOUN
hassl-3389	15	13	from	from	ADP
hassl-3389	15	14	managers	manager	NOUN
hassl-3389	15	15	and	and	CCONJ
hassl-3389	15	16	scholars	scholar	NOUN
hassl-3389	15	17	due	due	ADJ
hassl-3389	15	18	to	to	ADP
hassl-3389	15	19	these	these	DET
hassl-3389	15	20	platforms	platform	NOUN
hassl-3389	15	21	’	'	PUNCT
hassl-3389	15	22	mechanisms	mechanism	NOUN
hassl-3389	15	23	for	for	ADP
hassl-3389	15	24	enhancing	enhance	VERB
hassl-3389	15	25	people	people	NOUN
hassl-3389	15	26	’s	’s	PART
hassl-3389	15	27	interactions	interaction	NOUN
hassl-3389	15	28	and	and	CCONJ
hassl-3389	15	29	connectivity	connectivity	NOUN
hassl-3389	15	30	.	.	PUNCT
hassl-3389	16	1	also	also	ADV
hassl-3389	16	2	,	,	PUNCT
hassl-3389	16	3	social	social	ADJ
hassl-3389	16	4	media	medium	NOUN
hassl-3389	16	5	has	have	AUX
hassl-3389	16	6	become	become	VERB
hassl-3389	16	7	a	a	DET
hassl-3389	16	8	crucial	crucial	ADJ
hassl-3389	16	9	venue	venue	NOUN
hassl-3389	16	10	for	for	ADP
hassl-3389	16	11	information	information	NOUN
hassl-3389	16	12	sharing	sharing	NOUN
hassl-3389	16	13	and	and	CCONJ
hassl-3389	16	14	media	medium	NOUN
hassl-3389	16	15	diffusion	diffusion	NOUN
hassl-3389	16	16	.	.	PUNCT
hassl-3389	17	1	the	the	DET
hassl-3389	17	2	use	use	NOUN
hassl-3389	17	3	of	of	ADP
hassl-3389	17	4	social	social	ADJ
hassl-3389	17	5	media	medium	NOUN
hassl-3389	17	6	has	have	AUX
hassl-3389	17	7	created	create	VERB
hassl-3389	17	8	new	new	ADJ
hassl-3389	17	9	ways	way	NOUN
hassl-3389	17	10	of	of	ADP
hassl-3389	17	11	communication	communication	NOUN
hassl-3389	17	12	that	that	PRON
hassl-3389	17	13	influence	influence	NOUN
hassl-3389	17	14	business	business	NOUN
hassl-3389	17	15	practices	practice	NOUN
hassl-3389	17	16	(	(	PUNCT
hassl-3389	17	17	arrigo	arrigo	VERB
hassl-3389	17	18	,	,	PUNCT
hassl-3389	17	19	2018	2018	NUM
hassl-3389	17	20	;	;	PUNCT
hassl-3389	17	21	hanna	hanna	PROPN
hassl-3389	17	22	,	,	PUNCT
hassl-3389	17	23	rohm	rohm	PROPN
hassl-3389	17	24	,	,	PUNCT
hassl-3389	17	25	&	&	CCONJ
hassl-3389	17	26	crittenden	crittenden	PROPN
hassl-3389	17	27	,	,	PUNCT
hassl-3389	17	28	2011	2011	NUM
hassl-3389	17	29	)	)	PUNCT
hassl-3389	17	30	.	.	PUNCT
hassl-3389	18	1	specifically	specifically	ADV
hassl-3389	18	2	,	,	PUNCT
hassl-3389	18	3	social	social	ADJ
hassl-3389	18	4	media	medium	NOUN
hassl-3389	18	5	is	be	AUX
hassl-3389	18	6	defined	define	VERB
hassl-3389	18	7	as	as	ADP
hassl-3389	18	8	the	the	DET
hassl-3389	18	9	online	online	ADJ
hassl-3389	18	10	platforms	platform	NOUN
hassl-3389	18	11	built	build	VERB
hassl-3389	18	12	on	on	ADP
hassl-3389	18	13	the	the	DET
hassl-3389	18	14	technology	technology	NOUN
hassl-3389	18	15	of	of	ADP
hassl-3389	18	16	web	web	NOUN
hassl-3389	18	17	2.0	2.0	NUM
hassl-3389	18	18	that	that	PRON
hassl-3389	18	19	encourage	encourage	VERB
hassl-3389	18	20	the	the	DET
hassl-3389	18	21	creation	creation	NOUN
hassl-3389	18	22	and	and	CCONJ
hassl-3389	18	23	exchange	exchange	NOUN
hassl-3389	18	24	of	of	ADP
hassl-3389	18	25	information	information	NOUN
hassl-3389	18	26	by	by	ADP
hassl-3389	18	27	individual	individual	ADJ
hassl-3389	18	28	users	user	NOUN
hassl-3389	18	29	(	(	PUNCT
hassl-3389	18	30	kaplan	kaplan	PROPN
hassl-3389	18	31	&	&	CCONJ
hassl-3389	18	32	haenlein	haenlein	PROPN
hassl-3389	18	33	,	,	PUNCT
hassl-3389	18	34	2010	2010	NUM
hassl-3389	18	35	)	)	PUNCT
hassl-3389	18	36	.	.	PUNCT
hassl-3389	19	1	the	the	DET
hassl-3389	19	2	communication	communication	NOUN
hassl-3389	19	3	between	between	ADP
hassl-3389	19	4	people	people	NOUN
hassl-3389	19	5	,	,	PUNCT
hassl-3389	19	6	communities	community	NOUN
hassl-3389	19	7	,	,	PUNCT
hassl-3389	19	8	and/or	and/or	CCONJ
hassl-3389	19	9	organizations	organization	NOUN
hassl-3389	19	10	has	have	AUX
hassl-3389	19	11	substantially	substantially	ADV
hassl-3389	19	12	changed	change	VERB
hassl-3389	19	13	due	due	ADP
hassl-3389	19	14	to	to	ADP
hassl-3389	19	15	the	the	DET
hassl-3389	19	16	advancement	advancement	NOUN
hassl-3389	19	17	of	of	ADP
hassl-3389	19	18	social	social	ADJ
hassl-3389	19	19	media	medium	NOUN
hassl-3389	19	20	.	.	PUNCT
hassl-3389	20	1	people	people	NOUN
hassl-3389	20	2	can	can	AUX
hassl-3389	20	3	easily	easily	ADV
hassl-3389	20	4	create	create	VERB
hassl-3389	20	5	,	,	PUNCT
hassl-3389	20	6	share	share	NOUN
hassl-3389	20	7	,	,	PUNCT
hassl-3389	20	8	and	and	CCONJ
hassl-3389	20	9	exchange	exchange	NOUN
hassl-3389	20	10	information	information	NOUN
hassl-3389	20	11	in	in	ADP
hassl-3389	20	12	online	online	ADJ
hassl-3389	20	13	communities	community	NOUN
hassl-3389	20	14	to	to	PART
hassl-3389	20	15	express	express	VERB
hassl-3389	20	16	their	their	PRON
hassl-3389	20	17	opinions	opinion	NOUN
hassl-3389	20	18	and	and	CCONJ
hassl-3389	20	19	knowledge	knowledge	NOUN
hassl-3389	20	20	on	on	ADP
hassl-3389	20	21	various	various	ADJ
hassl-3389	20	22	topics	topic	NOUN
hassl-3389	20	23	of	of	ADP
hassl-3389	20	24	interest	interest	NOUN
hassl-3389	20	25	.	.	PUNCT
hassl-3389	21	1	therefore	therefore	ADV
hassl-3389	21	2	,	,	PUNCT
hassl-3389	21	3	social	social	ADJ
hassl-3389	21	4	media	medium	NOUN
hassl-3389	21	5	is	be	AUX
hassl-3389	21	6	regarded	regard	VERB
hassl-3389	21	7	as	as	ADP
hassl-3389	21	8	a	a	DET
hassl-3389	21	9	crucial	crucial	ADJ
hassl-3389	21	10	phenomenon	phenomenon	NOUN
hassl-3389	21	11	in	in	ADP
hassl-3389	21	12	enhancing	enhance	VERB
hassl-3389	21	13	usergenerated	usergenerated	ADJ
hassl-3389	21	14	content	content	NOUN
hassl-3389	21	15	,	,	PUNCT
hassl-3389	21	16	which	which	PRON
hassl-3389	21	17	empowers	empower	VERB
hassl-3389	21	18	social	social	ADJ
hassl-3389	21	19	communication	communication	NOUN
hassl-3389	21	20	.	.	PUNCT
hassl-3389	22	1	on	on	ADP
hassl-3389	22	2	social	social	ADJ
hassl-3389	22	3	media	medium	NOUN
hassl-3389	22	4	,	,	PUNCT
hassl-3389	22	5	people	people	NOUN
hassl-3389	22	6	can	can	AUX
hassl-3389	22	7	also	also	ADV
hassl-3389	22	8	build	build	VERB
hassl-3389	22	9	reputations	reputation	NOUN
hassl-3389	22	10	and	and	CCONJ
hassl-3389	22	11	find	find	VERB
hassl-3389	22	12	career	career	NOUN
hassl-3389	22	13	opportunities	opportunity	NOUN
hassl-3389	22	14	,	,	PUNCT
hassl-3389	22	15	and/or	and/or	CCONJ
hassl-3389	22	16	even	even	ADV
hassl-3389	22	17	earn	earn	VERB
hassl-3389	22	18	monetary	monetary	ADJ
hassl-3389	22	19	revenue	revenue	NOUN
hassl-3389	22	20	(	(	PUNCT
hassl-3389	22	21	tang	tang	PROPN
hassl-3389	22	22	,	,	PUNCT
hassl-3389	22	23	gu	gu	NOUN
hassl-3389	22	24	,	,	PUNCT
hassl-3389	22	25	&	&	CCONJ
hassl-3389	22	26	whinston	whinston	NOUN
hassl-3389	22	27	,	,	PUNCT
hassl-3389	22	28	2012	2012	NUM
hassl-3389	22	29	)	)	PUNCT
hassl-3389	22	30	.	.	PUNCT
hassl-3389	23	1	thus	thus	ADV
hassl-3389	23	2	,	,	PUNCT
hassl-3389	23	3	it	it	PRON
hassl-3389	23	4	has	have	AUX
hassl-3389	23	5	become	become	VERB
hassl-3389	23	6	the	the	DET
hassl-3389	23	7	consensus	consensus	NOUN
hassl-3389	23	8	that	that	SCONJ
hassl-3389	23	9	nowadays	nowadays	ADV
hassl-3389	23	10	people	people	NOUN
hassl-3389	23	11	and	and	CCONJ
hassl-3389	23	12	organizations	organization	NOUN
hassl-3389	23	13	utilize	utilize	VERB
hassl-3389	23	14	social	social	ADJ
hassl-3389	23	15	media	medium	NOUN
hassl-3389	23	16	for	for	ADP
hassl-3389	23	17	various	various	ADJ
hassl-3389	23	18	purposes	purpose	NOUN
hassl-3389	23	19	.	.	PUNCT
hassl-3389	24	1	humanities	humanity	NOUN
hassl-3389	24	2	and	and	CCONJ
hassl-3389	24	3	social	social	ADJ
hassl-3389	24	4	sciences	science	NOUN
hassl-3389	24	5	letters	letter	NOUN
hassl-3389	24	6	2023	2023	NUM
hassl-3389	24	7	vol	vol	NOUN
hassl-3389	24	8	.	.	PUNCT
hassl-3389	24	9	11	11	NUM
hassl-3389	24	10	,	,	PUNCT
hassl-3389	24	11	no	no	INTJ
hassl-3389	24	12	.	.	NOUN
hassl-3389	24	13	2	2	NUM
hassl-3389	24	14	,	,	PUNCT
hassl-3389	24	15	pp	pp	ADJ
hassl-3389	24	16	.	.	PUNCT
hassl-3389	25	1	238	238	NUM
hassl-3389	25	2	-	-	SYM
hassl-3389	25	3	248	248	NUM
hassl-3389	25	4	issn(e	issn(e	NOUN
hassl-3389	25	5	):	):	PUNCT
hassl-3389	25	6	2312	2312	NUM
hassl-3389	25	7	-	-	SYM
hassl-3389	25	8	4318	4318	NUM
hassl-3389	25	9	issn(p	issn(p	NUM
hassl-3389	25	10	):	):	PUNCT
hassl-3389	25	11	2312	2312	NUM
hassl-3389	25	12	-	-	SYM
hassl-3389	25	13	5659	5659	NUM
hassl-3389	25	14	doi	doi	NOUN
hassl-3389	25	15	:	:	PUNCT
hassl-3389	25	16	10.18488/73.v11i2.3389	10.18488/73.v11i2.3389	NUM
hassl-3389	25	17	©	©	ADP
hassl-3389	25	18	2023	2023	NUM
hassl-3389	25	19	conscientia	conscientia	PROPN
hassl-3389	25	20	beam	beam	PROPN
hassl-3389	25	21	.	.	PUNCT
hassl-3389	26	1	all	all	DET
hassl-3389	26	2	rights	right	NOUN
hassl-3389	26	3	reserved	reserve	VERB
hassl-3389	26	4	.	.	PUNCT
hassl-3389	27	1	https://orcid.org/0000-0001-7799-8436	https://orcid.org/0000-0001-7799-8436	ADJ
hassl-3389	27	2	https://orcid.org/0009-0000-9385-7908	https://orcid.org/0009-0000-9385-7908	PROPN
hassl-3389	28	1	mailto:atthaphon.m@mbs.msu.ac.th	mailto:atthaphon.m@mbs.msu.ac.th	VERB
hassl-3389	29	1	mailto:teeraporn.l@mbs.msu.ac.th	mailto:teeraporn.l@mbs.msu.ac.th	NOUN
hassl-3389	29	2	https://www.doi.org/10.18488/73.v11i2.3389	https://www.doi.org/10.18488/73.v11i2.3389	PROPN
hassl-3389	29	3	humanities	humanity	NOUN
hassl-3389	29	4	and	and	CCONJ
hassl-3389	29	5	social	social	ADJ
hassl-3389	29	6	sciences	science	NOUN
hassl-3389	29	7	letters	letter	NOUN
hassl-3389	29	8	,	,	PUNCT
hassl-3389	29	9	2023	2023	NUM
hassl-3389	29	10	,	,	PUNCT
hassl-3389	29	11	11(2	11(2	NUM
hassl-3389	29	12	):	):	PUNCT
hassl-3389	29	13	238	238	NUM
hassl-3389	29	14	-	-	SYM
hassl-3389	29	15	248	248	NUM
hassl-3389	29	16	239	239	NUM
hassl-3389	29	17	©	©	ADP
hassl-3389	29	18	2023	2023	NUM
hassl-3389	29	19	conscientia	conscientia	PROPN
hassl-3389	29	20	beam	beam	PROPN
hassl-3389	29	21	.	.	PUNCT
hassl-3389	30	1	all	all	DET
hassl-3389	30	2	rights	right	NOUN
hassl-3389	30	3	reserved	reserve	VERB
hassl-3389	30	4	.	.	PUNCT
hassl-3389	31	1	particularly	particularly	ADV
hassl-3389	31	2	for	for	ADP
hassl-3389	31	3	organizations	organization	NOUN
hassl-3389	31	4	,	,	PUNCT
hassl-3389	31	5	social	social	ADJ
hassl-3389	31	6	media	medium	NOUN
hassl-3389	31	7	has	have	AUX
hassl-3389	31	8	become	become	VERB
hassl-3389	31	9	a	a	DET
hassl-3389	31	10	significant	significant	ADJ
hassl-3389	31	11	tool	tool	NOUN
hassl-3389	31	12	in	in	ADP
hassl-3389	31	13	supporting	support	VERB
hassl-3389	31	14	business	business	NOUN
hassl-3389	31	15	processes	process	NOUN
hassl-3389	31	16	and	and	CCONJ
hassl-3389	31	17	operations	operation	NOUN
hassl-3389	31	18	(	(	PUNCT
hassl-3389	31	19	hanna	hanna	PROPN
hassl-3389	31	20	et	et	PROPN
hassl-3389	31	21	al	al	PROPN
hassl-3389	31	22	.	.	PROPN
hassl-3389	31	23	,	,	PUNCT
hassl-3389	31	24	2011	2011	NUM
hassl-3389	31	25	)	)	PUNCT
hassl-3389	31	26	.	.	PUNCT
hassl-3389	32	1	prior	prior	ADJ
hassl-3389	32	2	literature	literature	NOUN
hassl-3389	32	3	has	have	AUX
hassl-3389	32	4	shown	show	VERB
hassl-3389	32	5	that	that	SCONJ
hassl-3389	32	6	social	social	ADJ
hassl-3389	32	7	media	medium	NOUN
hassl-3389	32	8	helps	help	VERB
hassl-3389	32	9	firms	firm	NOUN
hassl-3389	32	10	perform	perform	VERB
hassl-3389	32	11	marketing	marketing	NOUN
hassl-3389	32	12	activities	activity	NOUN
hassl-3389	32	13	such	such	ADJ
hassl-3389	32	14	as	as	ADP
hassl-3389	32	15	increasing	increase	VERB
hassl-3389	32	16	sales	sale	NOUN
hassl-3389	32	17	(	(	PUNCT
hassl-3389	32	18	dewan	dewan	PROPN
hassl-3389	32	19	&	&	CCONJ
hassl-3389	32	20	ramaprasad	ramaprasad	PROPN
hassl-3389	32	21	,	,	PUNCT
hassl-3389	32	22	2014	2014	NUM
hassl-3389	32	23	;	;	PUNCT
hassl-3389	32	24	gopinath	gopinath	NOUN
hassl-3389	32	25	,	,	PUNCT
hassl-3389	32	26	chintagunta	chintagunta	ADJ
hassl-3389	32	27	,	,	PUNCT
hassl-3389	32	28	&	&	CCONJ
hassl-3389	32	29	venkataraman	venkataraman	NOUN
hassl-3389	32	30	,	,	PUNCT
hassl-3389	32	31	2013	2013	NUM
hassl-3389	32	32	;	;	PUNCT
hassl-3389	32	33	rui	rui	PROPN
hassl-3389	32	34	,	,	PUNCT
hassl-3389	32	35	liu	liu	PROPN
hassl-3389	32	36	,	,	PUNCT
hassl-3389	32	37	&	&	CCONJ
hassl-3389	32	38	whinston	whinston	PROPN
hassl-3389	32	39	,	,	PUNCT
hassl-3389	32	40	2013	2013	NUM
hassl-3389	32	41	)	)	PUNCT
hassl-3389	32	42	,	,	PUNCT
hassl-3389	32	43	building	build	VERB
hassl-3389	32	44	customer	customer	NOUN
hassl-3389	32	45	relationships	relationship	NOUN
hassl-3389	32	46	(	(	PUNCT
hassl-3389	32	47	laroche	laroche	PROPN
hassl-3389	32	48	,	,	PUNCT
hassl-3389	32	49	habibi	habibi	PROPN
hassl-3389	32	50	,	,	PUNCT
hassl-3389	32	51	&	&	CCONJ
hassl-3389	32	52	richard	richard	PROPN
hassl-3389	32	53	,	,	PUNCT
hassl-3389	32	54	2013	2013	NUM
hassl-3389	32	55	)	)	PUNCT
hassl-3389	32	56	,	,	PUNCT
hassl-3389	32	57	and	and	CCONJ
hassl-3389	32	58	improving	improve	VERB
hassl-3389	32	59	their	their	PRON
hassl-3389	32	60	brand	brand	NOUN
hassl-3389	32	61	image	image	NOUN
hassl-3389	32	62	(	(	PUNCT
hassl-3389	32	63	naylor	naylor	PROPN
hassl-3389	32	64	,	,	PUNCT
hassl-3389	32	65	lamberton	lamberton	PROPN
hassl-3389	32	66	,	,	PUNCT
hassl-3389	32	67	&	&	CCONJ
hassl-3389	32	68	west	west	PROPN
hassl-3389	32	69	,	,	PUNCT
hassl-3389	32	70	2012	2012	NUM
hassl-3389	32	71	)	)	PUNCT
hassl-3389	32	72	.	.	PUNCT
hassl-3389	33	1	scholars	scholar	NOUN
hassl-3389	33	2	in	in	ADP
hassl-3389	33	3	various	various	ADJ
hassl-3389	33	4	disciplines	discipline	NOUN
hassl-3389	33	5	,	,	PUNCT
hassl-3389	33	6	especially	especially	ADV
hassl-3389	33	7	in	in	ADP
hassl-3389	33	8	marketing	marketing	NOUN
hassl-3389	33	9	,	,	PUNCT
hassl-3389	33	10	have	have	AUX
hassl-3389	33	11	also	also	ADV
hassl-3389	33	12	emphasized	emphasize	VERB
hassl-3389	33	13	certain	certain	ADJ
hassl-3389	33	14	social	social	ADJ
hassl-3389	33	15	media	medium	NOUN
hassl-3389	33	16	phenomena	phenomenon	NOUN
hassl-3389	33	17	such	such	ADJ
hassl-3389	33	18	as	as	ADP
hassl-3389	33	19	the	the	DET
hassl-3389	33	20	effects	effect	NOUN
hassl-3389	33	21	of	of	ADP
hassl-3389	33	22	online	online	ADJ
hassl-3389	33	23	word	word	NOUN
hassl-3389	33	24	of	of	ADP
hassl-3389	33	25	mouth	mouth	NOUN
hassl-3389	33	26	(	(	PUNCT
hassl-3389	33	27	ewom	ewom	NOUN
hassl-3389	33	28	)	)	PUNCT
hassl-3389	33	29	(	(	PUNCT
hassl-3389	33	30	kimmel	kimmel	PROPN
hassl-3389	33	31	&	&	CCONJ
hassl-3389	33	32	kitchen	kitchen	PROPN
hassl-3389	33	33	,	,	PUNCT
hassl-3389	33	34	2014	2014	NUM
hassl-3389	33	35	)	)	PUNCT
hassl-3389	33	36	.	.	PUNCT
hassl-3389	34	1	it	it	PRON
hassl-3389	34	2	is	be	AUX
hassl-3389	34	3	believed	believe	VERB
hassl-3389	34	4	that	that	SCONJ
hassl-3389	34	5	for	for	SCONJ
hassl-3389	34	6	a	a	DET
hassl-3389	34	7	marketing	marketing	NOUN
hassl-3389	34	8	approach	approach	NOUN
hassl-3389	34	9	to	to	PART
hassl-3389	34	10	be	be	AUX
hassl-3389	34	11	effective	effective	ADJ
hassl-3389	34	12	,	,	PUNCT
hassl-3389	34	13	what	what	PRON
hassl-3389	34	14	really	really	ADV
hassl-3389	34	15	matters	matter	VERB
hassl-3389	34	16	is	be	AUX
hassl-3389	34	17	the	the	DET
hassl-3389	34	18	communication	communication	NOUN
hassl-3389	34	19	between	between	ADP
hassl-3389	34	20	customers	customer	NOUN
hassl-3389	34	21	.	.	PUNCT
hassl-3389	35	1	moreover	moreover	ADV
hassl-3389	35	2	,	,	PUNCT
hassl-3389	35	3	social	social	ADJ
hassl-3389	35	4	media	medium	NOUN
hassl-3389	35	5	appear	appear	VERB
hassl-3389	35	6	in	in	ADP
hassl-3389	35	7	the	the	DET
hassl-3389	35	8	information	information	NOUN
hassl-3389	35	9	and	and	CCONJ
hassl-3389	35	10	finance	finance	NOUN
hassl-3389	35	11	literature	literature	NOUN
hassl-3389	35	12	due	due	ADP
hassl-3389	35	13	to	to	ADP
hassl-3389	35	14	its	its	PRON
hassl-3389	35	15	beneficial	beneficial	ADJ
hassl-3389	35	16	effects	effect	NOUN
hassl-3389	35	17	on	on	ADP
hassl-3389	35	18	a	a	DET
hassl-3389	35	19	firm	firm	NOUN
hassl-3389	35	20	’s	’s	PART
hassl-3389	35	21	value	value	NOUN
hassl-3389	35	22	and	and	CCONJ
hassl-3389	35	23	stock	stock	NOUN
hassl-3389	35	24	performance	performance	NOUN
hassl-3389	35	25	(	(	PUNCT
hassl-3389	35	26	jiang	jiang	PROPN
hassl-3389	35	27	,	,	PUNCT
hassl-3389	35	28	chen	chen	PROPN
hassl-3389	35	29	,	,	PUNCT
hassl-3389	35	30	nunamaker	nunamaker	PROPN
hassl-3389	35	31	,	,	PUNCT
hassl-3389	35	32	&	&	CCONJ
hassl-3389	35	33	zimbra	zimbra	PROPN
hassl-3389	35	34	,	,	PUNCT
hassl-3389	35	35	2014	2014	NUM
hassl-3389	35	36	;	;	PUNCT
hassl-3389	35	37	luo	luo	PROPN
hassl-3389	35	38	,	,	PUNCT
hassl-3389	35	39	zhang	zhang	PROPN
hassl-3389	35	40	,	,	PUNCT
hassl-3389	35	41	&	&	CCONJ
hassl-3389	35	42	duan	duan	PROPN
hassl-3389	35	43	,	,	PUNCT
hassl-3389	35	44	2013	2013	NUM
hassl-3389	35	45	;	;	PUNCT
hassl-3389	35	46	schniederjans	schniederjan	NOUN
hassl-3389	35	47	,	,	PUNCT
hassl-3389	35	48	cao	cao	PROPN
hassl-3389	35	49	,	,	PUNCT
hassl-3389	35	50	&	&	CCONJ
hassl-3389	35	51	schniederjans	schniederjans	PROPN
hassl-3389	35	52	,	,	PUNCT
hassl-3389	35	53	2013	2013	NUM
hassl-3389	35	54	)	)	PUNCT
hassl-3389	35	55	,	,	PUNCT
hassl-3389	35	56	as	as	ADV
hassl-3389	35	57	well	well	ADV
hassl-3389	35	58	as	as	ADP
hassl-3389	35	59	the	the	DET
hassl-3389	35	60	initial	initial	ADJ
hassl-3389	35	61	public	public	ADJ
hassl-3389	35	62	offering	offering	NOUN
hassl-3389	35	63	(	(	PUNCT
hassl-3389	35	64	ipo	ipo	NOUN
hassl-3389	35	65	)	)	PUNCT
hassl-3389	35	66	phenomena	phenomenon	NOUN
hassl-3389	35	67	(	(	PUNCT
hassl-3389	35	68	mumi	mumi	NOUN
hassl-3389	35	69	,	,	PUNCT
hassl-3389	35	70	obal	obal	PROPN
hassl-3389	35	71	,	,	PUNCT
hassl-3389	35	72	&	&	CCONJ
hassl-3389	35	73	yang	yang	PROPN
hassl-3389	35	74	,	,	PUNCT
hassl-3389	35	75	2019	2019	NUM
hassl-3389	35	76	)	)	PUNCT
hassl-3389	35	77	.	.	PUNCT
hassl-3389	36	1	these	these	DET
hassl-3389	36	2	effects	effect	NOUN
hassl-3389	36	3	have	have	AUX
hassl-3389	36	4	led	lead	VERB
hassl-3389	36	5	to	to	ADP
hassl-3389	36	6	an	an	DET
hassl-3389	36	7	increasing	increase	VERB
hassl-3389	36	8	number	number	NOUN
hassl-3389	36	9	of	of	ADP
hassl-3389	36	10	business	business	NOUN
hassl-3389	36	11	activities	activity	NOUN
hassl-3389	36	12	that	that	PRON
hassl-3389	36	13	depend	depend	VERB
hassl-3389	36	14	on	on	ADP
hassl-3389	36	15	the	the	DET
hassl-3389	36	16	unique	unique	ADJ
hassl-3389	36	17	communicative	communicative	ADJ
hassl-3389	36	18	functions	function	NOUN
hassl-3389	36	19	available	available	ADJ
hassl-3389	36	20	on	on	ADP
hassl-3389	36	21	social	social	ADJ
hassl-3389	36	22	media	medium	NOUN
hassl-3389	36	23	.	.	PUNCT
hassl-3389	37	1	despite	despite	SCONJ
hassl-3389	37	2	the	the	DET
hassl-3389	37	3	importance	importance	NOUN
hassl-3389	37	4	of	of	ADP
hassl-3389	37	5	social	social	ADJ
hassl-3389	37	6	media	medium	NOUN
hassl-3389	37	7	in	in	ADP
hassl-3389	37	8	both	both	CCONJ
hassl-3389	37	9	individual	individual	ADJ
hassl-3389	37	10	and	and	CCONJ
hassl-3389	37	11	organizational	organizational	ADJ
hassl-3389	37	12	contexts	context	NOUN
hassl-3389	37	13	,	,	PUNCT
hassl-3389	37	14	the	the	DET
hassl-3389	37	15	research	research	NOUN
hassl-3389	37	16	in	in	ADP
hassl-3389	37	17	this	this	DET
hassl-3389	37	18	domain	domain	NOUN
hassl-3389	37	19	is	be	AUX
hassl-3389	37	20	still	still	ADV
hassl-3389	37	21	fragmented	fragment	VERB
hassl-3389	37	22	and	and	CCONJ
hassl-3389	37	23	lacks	lack	VERB
hassl-3389	37	24	consensus	consensus	NOUN
hassl-3389	37	25	on	on	ADP
hassl-3389	37	26	how	how	SCONJ
hassl-3389	37	27	and	and	CCONJ
hassl-3389	37	28	when	when	SCONJ
hassl-3389	37	29	organizations	organization	NOUN
hassl-3389	37	30	should	should	AUX
hassl-3389	37	31	implement	implement	VERB
hassl-3389	37	32	social	social	ADJ
hassl-3389	37	33	media	medium	NOUN
hassl-3389	37	34	.	.	PUNCT
hassl-3389	38	1	in	in	ADP
hassl-3389	38	2	the	the	DET
hassl-3389	38	3	scholarly	scholarly	ADJ
hassl-3389	38	4	community	community	NOUN
hassl-3389	38	5	,	,	PUNCT
hassl-3389	38	6	we	we	PRON
hassl-3389	38	7	still	still	ADV
hassl-3389	38	8	have	have	VERB
hassl-3389	38	9	a	a	DET
hassl-3389	38	10	limited	limited	ADJ
hassl-3389	38	11	,	,	PUNCT
hassl-3389	38	12	not	not	PART
hassl-3389	38	13	yet	yet	ADV
hassl-3389	38	14	holistic	holistic	ADJ
hassl-3389	38	15	,	,	PUNCT
hassl-3389	38	16	understanding	understanding	NOUN
hassl-3389	38	17	of	of	ADP
hassl-3389	38	18	the	the	DET
hassl-3389	38	19	behaviors	behavior	NOUN
hassl-3389	38	20	involving	involve	VERB
hassl-3389	38	21	social	social	ADJ
hassl-3389	38	22	media	medium	NOUN
hassl-3389	38	23	(	(	PUNCT
hassl-3389	38	24	alalwan	alalwan	PROPN
hassl-3389	38	25	,	,	PUNCT
hassl-3389	38	26	rana	rana	PROPN
hassl-3389	38	27	,	,	PUNCT
hassl-3389	38	28	dwivedi	dwivedi	PROPN
hassl-3389	38	29	,	,	PUNCT
hassl-3389	38	30	&	&	CCONJ
hassl-3389	38	31	algharabat	algharabat	PROPN
hassl-3389	38	32	,	,	PUNCT
hassl-3389	38	33	2017	2017	NUM
hassl-3389	38	34	)	)	PUNCT
hassl-3389	38	35	.	.	PUNCT
hassl-3389	39	1	although	although	SCONJ
hassl-3389	39	2	prior	prior	ADJ
hassl-3389	39	3	studies	study	NOUN
hassl-3389	39	4	have	have	AUX
hassl-3389	39	5	made	make	VERB
hassl-3389	39	6	certain	certain	ADJ
hassl-3389	39	7	efforts	effort	NOUN
hassl-3389	39	8	to	to	PART
hassl-3389	39	9	consolidate	consolidate	VERB
hassl-3389	39	10	the	the	DET
hassl-3389	39	11	research	research	NOUN
hassl-3389	39	12	on	on	ADP
hassl-3389	39	13	social	social	ADJ
hassl-3389	39	14	media	medium	NOUN
hassl-3389	39	15	(	(	PUNCT
hassl-3389	39	16	alalwan	alalwan	NOUN
hassl-3389	39	17	et	et	NOUN
hassl-3389	39	18	al	al	PROPN
hassl-3389	39	19	.	.	PROPN
hassl-3389	39	20	,	,	PUNCT
hassl-3389	39	21	2017	2017	NUM
hassl-3389	39	22	;	;	PUNCT
hassl-3389	39	23	kimmel	kimmel	PROPN
hassl-3389	39	24	&	&	CCONJ
hassl-3389	39	25	kitchen	kitchen	PROPN
hassl-3389	39	26	,	,	PUNCT
hassl-3389	39	27	2014	2014	NUM
hassl-3389	39	28	;	;	PUNCT
hassl-3389	39	29	ngai	ngai	PROPN
hassl-3389	39	30	,	,	PUNCT
hassl-3389	39	31	tao	tao	PROPN
hassl-3389	39	32	,	,	PUNCT
hassl-3389	39	33	&	&	CCONJ
hassl-3389	39	34	moon	moon	PROPN
hassl-3389	39	35	,	,	PUNCT
hassl-3389	39	36	2015	2015	NUM
hassl-3389	39	37	;	;	PUNCT
hassl-3389	39	38	ngammoh	ngammoh	ADJ
hassl-3389	39	39	,	,	PUNCT
hassl-3389	39	40	mumi	mumi	NOUN
hassl-3389	39	41	,	,	PUNCT
hassl-3389	39	42	popaitoon	popaitoon	NOUN
hassl-3389	39	43	,	,	PUNCT
hassl-3389	39	44	&	&	CCONJ
hassl-3389	39	45	issarapaibool	issarapaibool	NOUN
hassl-3389	39	46	,	,	PUNCT
hassl-3389	39	47	2023	2023	NUM
hassl-3389	39	48	)	)	PUNCT
hassl-3389	39	49	and	and	CCONJ
hassl-3389	39	50	that	that	SCONJ
hassl-3389	39	51	on	on	ADP
hassl-3389	39	52	the	the	DET
hassl-3389	39	53	related	relate	VERB
hassl-3389	39	54	topic	topic	NOUN
hassl-3389	39	55	of	of	ADP
hassl-3389	39	56	online	online	ADJ
hassl-3389	39	57	word	word	NOUN
hassl-3389	39	58	-	-	PUNCT
hassl-3389	39	59	of	of	ADP
hassl-3389	39	60	-	-	PUNCT
hassl-3389	39	61	mouth	mouth	NOUN
hassl-3389	39	62	phenomena	phenomena	NOUN
hassl-3389	39	63	(	(	PUNCT
hassl-3389	39	64	king	king	NOUN
hassl-3389	39	65	,	,	PUNCT
hassl-3389	39	66	racherla	racherla	NOUN
hassl-3389	39	67	,	,	PUNCT
hassl-3389	39	68	&	&	CCONJ
hassl-3389	39	69	bush	bush	PROPN
hassl-3389	39	70	,	,	PUNCT
hassl-3389	39	71	2014	2014	NUM
hassl-3389	39	72	)	)	PUNCT
hassl-3389	39	73	,	,	PUNCT
hassl-3389	39	74	we	we	PRON
hassl-3389	39	75	still	still	ADV
hassl-3389	39	76	know	know	VERB
hassl-3389	39	77	little	little	ADJ
hassl-3389	39	78	about	about	ADP
hassl-3389	39	79	the	the	DET
hassl-3389	39	80	foundations	foundation	NOUN
hassl-3389	39	81	and	and	CCONJ
hassl-3389	39	82	motivations	motivation	NOUN
hassl-3389	39	83	of	of	ADP
hassl-3389	39	84	such	such	ADJ
hassl-3389	39	85	behaviors	behavior	NOUN
hassl-3389	39	86	on	on	ADP
hassl-3389	39	87	social	social	ADJ
hassl-3389	39	88	media	medium	NOUN
hassl-3389	39	89	.	.	PUNCT
hassl-3389	40	1	therefore	therefore	ADV
hassl-3389	40	2	,	,	PUNCT
hassl-3389	40	3	this	this	DET
hassl-3389	40	4	study	study	NOUN
hassl-3389	40	5	aims	aim	VERB
hassl-3389	40	6	to	to	PART
hassl-3389	40	7	explore	explore	VERB
hassl-3389	40	8	the	the	DET
hassl-3389	40	9	antecedence	antecedence	NOUN
hassl-3389	40	10	of	of	ADP
hassl-3389	40	11	a	a	DET
hassl-3389	40	12	firm	firm	NOUN
hassl-3389	40	13	’s	’s	PART
hassl-3389	40	14	social	social	ADJ
hassl-3389	40	15	media	medium	NOUN
hassl-3389	40	16	adoption	adoption	NOUN
hassl-3389	40	17	through	through	ADP
hassl-3389	40	18	the	the	DET
hassl-3389	40	19	dynamic	dynamic	ADJ
hassl-3389	40	20	capabilities	capability	NOUN
hassl-3389	40	21	perspective	perspective	NOUN
hassl-3389	40	22	(	(	PUNCT
hassl-3389	40	23	eisenhardt	eisenhardt	PROPN
hassl-3389	40	24	&	&	CCONJ
hassl-3389	40	25	martin	martin	PROPN
hassl-3389	40	26	,	,	PUNCT
hassl-3389	40	27	2000	2000	NUM
hassl-3389	40	28	;	;	PUNCT
hassl-3389	40	29	teece	teece	PROPN
hassl-3389	40	30	,	,	PUNCT
hassl-3389	40	31	pisano	pisano	PROPN
hassl-3389	40	32	,	,	PUNCT
hassl-3389	40	33	&	&	CCONJ
hassl-3389	40	34	shuen	shuen	ADJ
hassl-3389	40	35	,	,	PUNCT
hassl-3389	40	36	1997	1997	NUM
hassl-3389	40	37	)	)	PUNCT
hassl-3389	40	38	.	.	PUNCT
hassl-3389	41	1	the	the	DET
hassl-3389	41	2	dynamic	dynamic	ADJ
hassl-3389	41	3	capabilities	capability	NOUN
hassl-3389	41	4	perspective	perspective	NOUN
hassl-3389	41	5	manifests	manifest	VERB
hassl-3389	41	6	how	how	SCONJ
hassl-3389	41	7	firms	firm	NOUN
hassl-3389	41	8	apply	apply	VERB
hassl-3389	41	9	various	various	ADJ
hassl-3389	41	10	strategies	strategy	NOUN
hassl-3389	41	11	to	to	PART
hassl-3389	41	12	achieve	achieve	VERB
hassl-3389	41	13	sustainable	sustainable	ADJ
hassl-3389	41	14	competitive	competitive	ADJ
hassl-3389	41	15	advantages	advantage	NOUN
hassl-3389	41	16	(	(	PUNCT
hassl-3389	41	17	eisenhardt	eisenhardt	PROPN
hassl-3389	41	18	&	&	CCONJ
hassl-3389	41	19	martin	martin	PROPN
hassl-3389	41	20	,	,	PUNCT
hassl-3389	41	21	2000	2000	NUM
hassl-3389	41	22	;	;	PUNCT
hassl-3389	41	23	ngammoh	ngammoh	PROPN
hassl-3389	41	24	et	et	PROPN
hassl-3389	41	25	al	al	PROPN
hassl-3389	41	26	.	.	PROPN
hassl-3389	41	27	,	,	PUNCT
hassl-3389	41	28	2023	2023	NUM
hassl-3389	41	29	)	)	PUNCT
hassl-3389	41	30	.	.	PUNCT
hassl-3389	42	1	a	a	DET
hassl-3389	42	2	firm	firm	NOUN
hassl-3389	42	3	’s	’s	PART
hassl-3389	42	4	strategies	strategy	NOUN
hassl-3389	42	5	may	may	AUX
hassl-3389	42	6	influence	influence	VERB
hassl-3389	42	7	various	various	ADJ
hassl-3389	42	8	activities	activity	NOUN
hassl-3389	42	9	,	,	PUNCT
hassl-3389	42	10	including	include	VERB
hassl-3389	42	11	social	social	ADJ
hassl-3389	42	12	media	medium	NOUN
hassl-3389	42	13	adoption	adoption	NOUN
hassl-3389	42	14	.	.	PUNCT
hassl-3389	43	1	we	we	PRON
hassl-3389	43	2	,	,	PUNCT
hassl-3389	43	3	therefore	therefore	ADV
hassl-3389	43	4	,	,	PUNCT
hassl-3389	43	5	propose	propose	VERB
hassl-3389	43	6	that	that	SCONJ
hassl-3389	43	7	a	a	DET
hassl-3389	43	8	firm	firm	NOUN
hassl-3389	43	9	’s	’s	PART
hassl-3389	43	10	strategy	strategy	NOUN
hassl-3389	43	11	influences	influence	VERB
hassl-3389	43	12	its	its	PRON
hassl-3389	43	13	decision	decision	NOUN
hassl-3389	43	14	to	to	PART
hassl-3389	43	15	use	use	VERB
hassl-3389	43	16	social	social	ADJ
hassl-3389	43	17	media	medium	NOUN
hassl-3389	43	18	.	.	PUNCT
hassl-3389	44	1	based	base	VERB
hassl-3389	44	2	on	on	ADP
hassl-3389	44	3	a	a	DET
hassl-3389	44	4	sample	sample	NOUN
hassl-3389	44	5	of	of	ADP
hassl-3389	44	6	1,392	1,392	NUM
hassl-3389	44	7	public	public	ADJ
hassl-3389	44	8	firms	firm	NOUN
hassl-3389	44	9	,	,	PUNCT
hassl-3389	44	10	we	we	PRON
hassl-3389	44	11	provide	provide	VERB
hassl-3389	44	12	empirical	empirical	ADJ
hassl-3389	44	13	evidence	evidence	NOUN
hassl-3389	44	14	that	that	SCONJ
hassl-3389	44	15	a	a	DET
hassl-3389	44	16	firm	firm	NOUN
hassl-3389	44	17	’s	’s	PART
hassl-3389	44	18	strategy	strategy	NOUN
hassl-3389	44	19	is	be	AUX
hassl-3389	44	20	the	the	DET
hassl-3389	44	21	determinant	determinant	ADJ
hassl-3389	44	22	of	of	ADP
hassl-3389	44	23	social	social	ADJ
hassl-3389	44	24	media	medium	NOUN
hassl-3389	44	25	adoption	adoption	NOUN
hassl-3389	44	26	.	.	PUNCT
hassl-3389	45	1	more	more	ADV
hassl-3389	45	2	specifically	specifically	ADV
hassl-3389	45	3	,	,	PUNCT
hassl-3389	45	4	we	we	PRON
hassl-3389	45	5	found	find	VERB
hassl-3389	45	6	that	that	SCONJ
hassl-3389	45	7	a	a	DET
hassl-3389	45	8	firm	firm	NOUN
hassl-3389	45	9	’s	’s	PART
hassl-3389	45	10	market	market	NOUN
hassl-3389	45	11	diversification	diversification	NOUN
hassl-3389	45	12	strategy	strategy	NOUN
hassl-3389	45	13	acts	act	VERB
hassl-3389	45	14	as	as	ADP
hassl-3389	45	15	the	the	DET
hassl-3389	45	16	crucial	crucial	ADJ
hassl-3389	45	17	factor	factor	NOUN
hassl-3389	45	18	in	in	ADP
hassl-3389	45	19	explaining	explain	VERB
hassl-3389	45	20	social	social	ADJ
hassl-3389	45	21	media	medium	NOUN
hassl-3389	45	22	adoption	adoption	NOUN
hassl-3389	45	23	,	,	PUNCT
hassl-3389	45	24	while	while	SCONJ
hassl-3389	45	25	no	no	DET
hassl-3389	45	26	effect	effect	NOUN
hassl-3389	45	27	was	be	AUX
hassl-3389	45	28	found	find	VERB
hassl-3389	45	29	for	for	ADP
hassl-3389	45	30	the	the	DET
hassl-3389	45	31	product	product	NOUN
hassl-3389	45	32	diversification	diversification	NOUN
hassl-3389	45	33	strategy	strategy	NOUN
hassl-3389	45	34	.	.	PUNCT
hassl-3389	46	1	the	the	DET
hassl-3389	46	2	results	result	NOUN
hassl-3389	46	3	of	of	ADP
hassl-3389	46	4	our	our	PRON
hassl-3389	46	5	research	research	NOUN
hassl-3389	46	6	contribute	contribute	VERB
hassl-3389	46	7	to	to	ADP
hassl-3389	46	8	the	the	DET
hassl-3389	46	9	dynamic	dynamic	ADJ
hassl-3389	46	10	capabilities	capability	NOUN
hassl-3389	46	11	theory	theory	NOUN
hassl-3389	46	12	and	and	CCONJ
hassl-3389	46	13	provide	provide	VERB
hassl-3389	46	14	a	a	DET
hassl-3389	46	15	better	well	ADJ
hassl-3389	46	16	understanding	understanding	NOUN
hassl-3389	46	17	of	of	ADP
hassl-3389	46	18	firms	firm	NOUN
hassl-3389	46	19	’	’	PART
hassl-3389	46	20	decisions	decision	NOUN
hassl-3389	46	21	to	to	PART
hassl-3389	46	22	implement	implement	VERB
hassl-3389	46	23	social	social	ADJ
hassl-3389	46	24	media	medium	NOUN
hassl-3389	46	25	.	.	PUNCT
hassl-3389	47	1	furthermore	furthermore	ADV
hassl-3389	47	2	,	,	PUNCT
hassl-3389	47	3	this	this	DET
hassl-3389	47	4	study	study	NOUN
hassl-3389	47	5	also	also	ADV
hassl-3389	47	6	contributes	contribute	VERB
hassl-3389	47	7	to	to	ADP
hassl-3389	47	8	the	the	DET
hassl-3389	47	9	limited	limited	ADJ
hassl-3389	47	10	discussion	discussion	NOUN
hassl-3389	47	11	of	of	ADP
hassl-3389	47	12	social	social	ADJ
hassl-3389	47	13	media	medium	NOUN
hassl-3389	47	14	research	research	NOUN
hassl-3389	47	15	in	in	ADP
hassl-3389	47	16	the	the	DET
hassl-3389	47	17	literature	literature	NOUN
hassl-3389	47	18	.	.	PUNCT
hassl-3389	48	1	regarding	regard	VERB
hassl-3389	48	2	the	the	DET
hassl-3389	48	3	organization	organization	NOUN
hassl-3389	48	4	of	of	ADP
hassl-3389	48	5	this	this	DET
hassl-3389	48	6	paper	paper	NOUN
hassl-3389	48	7	,	,	PUNCT
hassl-3389	48	8	the	the	DET
hassl-3389	48	9	following	follow	VERB
hassl-3389	48	10	section	section	NOUN
hassl-3389	48	11	discusses	discuss	VERB
hassl-3389	48	12	the	the	DET
hassl-3389	48	13	theory	theory	NOUN
hassl-3389	48	14	and	and	CCONJ
hassl-3389	48	15	hypotheses	hypothesis	NOUN
hassl-3389	48	16	,	,	PUNCT
hassl-3389	48	17	after	after	ADP
hassl-3389	48	18	which	which	PRON
hassl-3389	48	19	our	our	PRON
hassl-3389	48	20	research	research	NOUN
hassl-3389	48	21	methodology	methodology	NOUN
hassl-3389	48	22	is	be	AUX
hassl-3389	48	23	described	describe	VERB
hassl-3389	48	24	.	.	PUNCT
hassl-3389	49	1	next	next	ADV
hassl-3389	49	2	,	,	PUNCT
hassl-3389	49	3	we	we	PRON
hassl-3389	49	4	provide	provide	VERB
hassl-3389	49	5	an	an	DET
hassl-3389	49	6	overview	overview	NOUN
hassl-3389	49	7	of	of	ADP
hassl-3389	49	8	the	the	DET
hassl-3389	49	9	results	result	NOUN
hassl-3389	49	10	before	before	ADP
hassl-3389	49	11	ending	end	VERB
hassl-3389	49	12	with	with	ADP
hassl-3389	49	13	a	a	DET
hassl-3389	49	14	discussion	discussion	NOUN
hassl-3389	49	15	and	and	CCONJ
hassl-3389	49	16	conclusion	conclusion	NOUN
hassl-3389	49	17	.	.	PUNCT
hassl-3389	50	1	2	2	X
hassl-3389	50	2	.	.	X
hassl-3389	50	3	theory	theory	NOUN
hassl-3389	50	4	and	and	CCONJ
hassl-3389	50	5	hypotheses	hypothesis	NOUN
hassl-3389	50	6	2.1	2.1	NUM
hassl-3389	50	7	.	.	PUNCT
hassl-3389	51	1	social	social	ADJ
hassl-3389	51	2	media	medium	NOUN
hassl-3389	51	3	adoption	adoption	NOUN
hassl-3389	51	4	regarding	regard	VERB
hassl-3389	51	5	the	the	DET
hassl-3389	51	6	unique	unique	ADJ
hassl-3389	51	7	functions	function	NOUN
hassl-3389	51	8	of	of	ADP
hassl-3389	51	9	social	social	ADJ
hassl-3389	51	10	media	medium	NOUN
hassl-3389	51	11	that	that	PRON
hassl-3389	51	12	can	can	AUX
hassl-3389	51	13	enhance	enhance	VERB
hassl-3389	51	14	public	public	ADJ
hassl-3389	51	15	opinion	opinion	NOUN
hassl-3389	51	16	on	on	ADP
hassl-3389	51	17	the	the	DET
hassl-3389	51	18	internet	internet	NOUN
hassl-3389	51	19	,	,	PUNCT
hassl-3389	51	20	the	the	DET
hassl-3389	51	21	concept	concept	NOUN
hassl-3389	51	22	of	of	ADP
hassl-3389	51	23	social	social	ADJ
hassl-3389	51	24	media	medium	NOUN
hassl-3389	51	25	may	may	AUX
hassl-3389	51	26	have	have	VERB
hassl-3389	51	27	its	its	PRON
hassl-3389	51	28	origins	origin	NOUN
hassl-3389	51	29	in	in	ADP
hassl-3389	51	30	1979	1979	NUM
hassl-3389	51	31	,	,	PUNCT
hassl-3389	51	32	when	when	SCONJ
hassl-3389	51	33	usenet	usenet	NOUN
hassl-3389	51	34	was	be	AUX
hassl-3389	51	35	created	create	VERB
hassl-3389	51	36	(	(	PUNCT
hassl-3389	51	37	kaplan	kaplan	PROPN
hassl-3389	51	38	&	&	CCONJ
hassl-3389	51	39	haenlein	haenlein	PROPN
hassl-3389	51	40	,	,	PUNCT
hassl-3389	51	41	2010	2010	NUM
hassl-3389	51	42	)	)	PUNCT
hassl-3389	51	43	.	.	PUNCT
hassl-3389	52	1	usenet	usenet	NOUN
hassl-3389	52	2	was	be	AUX
hassl-3389	52	3	a	a	DET
hassl-3389	52	4	worldwide	worldwide	ADJ
hassl-3389	52	5	discussion	discussion	NOUN
hassl-3389	52	6	system	system	NOUN
hassl-3389	52	7	on	on	ADP
hassl-3389	52	8	which	which	PRON
hassl-3389	52	9	people	people	NOUN
hassl-3389	52	10	could	could	AUX
hassl-3389	52	11	post	post	VERB
hassl-3389	52	12	public	public	ADJ
hassl-3389	52	13	messages	message	NOUN
hassl-3389	52	14	and	and	CCONJ
hassl-3389	52	15	was	be	AUX
hassl-3389	52	16	similar	similar	ADJ
hassl-3389	52	17	to	to	ADP
hassl-3389	52	18	the	the	DET
hassl-3389	52	19	social	social	ADJ
hassl-3389	52	20	media	medium	NOUN
hassl-3389	52	21	currently	currently	ADV
hassl-3389	52	22	in	in	ADP
hassl-3389	52	23	use	use	NOUN
hassl-3389	52	24	.	.	PUNCT
hassl-3389	53	1	however	however	ADV
hassl-3389	53	2	,	,	PUNCT
hassl-3389	53	3	social	social	ADJ
hassl-3389	53	4	media	medium	NOUN
hassl-3389	53	5	as	as	SCONJ
hassl-3389	53	6	we	we	PRON
hassl-3389	53	7	know	know	VERB
hassl-3389	53	8	it	it	PRON
hassl-3389	53	9	today	today	NOUN
hassl-3389	53	10	probably	probably	ADV
hassl-3389	53	11	started	start	VERB
hassl-3389	53	12	about	about	ADP
hassl-3389	53	13	25	25	NUM
hassl-3389	53	14	years	year	NOUN
hassl-3389	53	15	ago	ago	ADV
hassl-3389	53	16	,	,	PUNCT
hassl-3389	53	17	when	when	SCONJ
hassl-3389	53	18	bruce	bruce	PROPN
hassl-3389	53	19	and	and	CCONJ
hassl-3389	53	20	susan	susan	PROPN
hassl-3389	53	21	abelson	abelson	PROPN
hassl-3389	53	22	established	establish	VERB
hassl-3389	53	23	“	"	PUNCT
hassl-3389	53	24	open	open	ADJ
hassl-3389	53	25	diary	diary	NOUN
hassl-3389	53	26	,	,	PUNCT
hassl-3389	53	27	”	"	PUNCT
hassl-3389	53	28	the	the	DET
hassl-3389	53	29	social	social	ADJ
hassl-3389	53	30	networking	network	VERB
hassl-3389	53	31	site	site	NOUN
hassl-3389	53	32	for	for	ADP
hassl-3389	53	33	online	online	ADJ
hassl-3389	53	34	diary	diary	ADJ
hassl-3389	53	35	writers	writer	NOUN
hassl-3389	53	36	in	in	ADP
hassl-3389	53	37	1997	1997	NUM
hassl-3389	53	38	(	(	PUNCT
hassl-3389	53	39	kaplan	kaplan	PROPN
hassl-3389	53	40	&	&	CCONJ
hassl-3389	53	41	haenlein	haenlein	PROPN
hassl-3389	53	42	,	,	PUNCT
hassl-3389	53	43	2010	2010	NUM
hassl-3389	53	44	)	)	PUNCT
hassl-3389	53	45	.	.	PUNCT
hassl-3389	54	1	one	one	NUM
hassl-3389	54	2	of	of	ADP
hassl-3389	54	3	the	the	DET
hassl-3389	54	4	founders	founder	NOUN
hassl-3389	54	5	described	describe	VERB
hassl-3389	54	6	open	open	ADJ
hassl-3389	54	7	diary	diary	NOUN
hassl-3389	54	8	as	as	ADP
hassl-3389	54	9	the	the	DET
hassl-3389	54	10	first	first	ADJ
hassl-3389	54	11	website	website	NOUN
hassl-3389	54	12	to	to	PART
hassl-3389	54	13	bring	bring	VERB
hassl-3389	54	14	online	online	ADJ
hassl-3389	54	15	diary	diary	ADJ
hassl-3389	54	16	writers	writer	NOUN
hassl-3389	54	17	together	together	ADV
hassl-3389	54	18	in	in	ADP
hassl-3389	54	19	a	a	DET
hassl-3389	54	20	community	community	NOUN
hassl-3389	54	21	(	(	PUNCT
hassl-3389	54	22	martinviita	martinviita	PROPN
hassl-3389	54	23	,	,	PUNCT
hassl-3389	54	24	2016	2016	NUM
hassl-3389	54	25	)	)	PUNCT
hassl-3389	54	26	.	.	PUNCT
hassl-3389	55	1	the	the	DET
hassl-3389	55	2	rapid	rapid	ADJ
hassl-3389	55	3	growth	growth	NOUN
hassl-3389	55	4	of	of	ADP
hassl-3389	55	5	high	high	ADJ
hassl-3389	55	6	-	-	PUNCT
hassl-3389	55	7	speed	speed	NOUN
hassl-3389	55	8	internet	internet	NOUN
hassl-3389	55	9	over	over	ADP
hassl-3389	55	10	the	the	DET
hassl-3389	55	11	following	follow	VERB
hassl-3389	55	12	years	year	NOUN
hassl-3389	55	13	brought	bring	VERB
hassl-3389	55	14	social	social	ADJ
hassl-3389	55	15	media	medium	NOUN
hassl-3389	55	16	into	into	ADP
hassl-3389	55	17	extensive	extensive	ADJ
hassl-3389	55	18	use	use	NOUN
hassl-3389	55	19	and	and	CCONJ
hassl-3389	55	20	resulted	result	VERB
hassl-3389	55	21	in	in	ADP
hassl-3389	55	22	the	the	DET
hassl-3389	55	23	emergence	emergence	NOUN
hassl-3389	55	24	of	of	ADP
hassl-3389	55	25	many	many	ADJ
hassl-3389	55	26	social	social	ADJ
hassl-3389	55	27	media	medium	NOUN
hassl-3389	55	28	platforms	platform	NOUN
hassl-3389	55	29	,	,	PUNCT
hassl-3389	55	30	such	such	ADJ
hassl-3389	55	31	as	as	ADP
hassl-3389	55	32	myspace	myspace	NOUN
hassl-3389	55	33	(	(	PUNCT
hassl-3389	55	34	in	in	ADP
hassl-3389	55	35	2003	2003	NUM
hassl-3389	55	36	)	)	PUNCT
hassl-3389	55	37	,	,	PUNCT
hassl-3389	55	38	facebook	facebook	NOUN
hassl-3389	55	39	(	(	PUNCT
hassl-3389	55	40	in	in	ADP
hassl-3389	55	41	2004	2004	NUM
hassl-3389	55	42	)	)	PUNCT
hassl-3389	55	43	,	,	PUNCT
hassl-3389	55	44	and	and	CCONJ
hassl-3389	55	45	twitter	twitter	NOUN
hassl-3389	55	46	(	(	PUNCT
hassl-3389	55	47	in	in	ADP
hassl-3389	55	48	2006	2006	NUM
hassl-3389	55	49	)	)	PUNCT
hassl-3389	55	50	.	.	PUNCT
hassl-3389	56	1	humanities	humanity	NOUN
hassl-3389	56	2	and	and	CCONJ
hassl-3389	56	3	social	social	ADJ
hassl-3389	56	4	sciences	science	NOUN
hassl-3389	56	5	letters	letter	NOUN
hassl-3389	56	6	,	,	PUNCT
hassl-3389	56	7	2023	2023	NUM
hassl-3389	56	8	,	,	PUNCT
hassl-3389	56	9	11(2	11(2	NUM
hassl-3389	56	10	):	):	PUNCT
hassl-3389	56	11	238	238	NUM
hassl-3389	56	12	-	-	SYM
hassl-3389	56	13	248	248	NUM
hassl-3389	56	14	240	240	NUM
hassl-3389	56	15	©	©	PROPN
hassl-3389	56	16	2023	2023	NUM
hassl-3389	56	17	conscientia	conscientia	PROPN
hassl-3389	56	18	beam	beam	PROPN
hassl-3389	56	19	.	.	PUNCT
hassl-3389	57	1	all	all	DET
hassl-3389	57	2	rights	right	NOUN
hassl-3389	57	3	reserved	reserve	VERB
hassl-3389	57	4	.	.	PUNCT
hassl-3389	58	1	the	the	DET
hassl-3389	58	2	topic	topic	NOUN
hassl-3389	58	3	of	of	ADP
hassl-3389	58	4	social	social	ADJ
hassl-3389	58	5	media	medium	NOUN
hassl-3389	58	6	has	have	AUX
hassl-3389	58	7	been	be	AUX
hassl-3389	58	8	widely	widely	ADV
hassl-3389	58	9	explored	explore	VERB
hassl-3389	58	10	by	by	ADP
hassl-3389	58	11	various	various	ADJ
hassl-3389	58	12	researchers	researcher	NOUN
hassl-3389	58	13	;	;	PUNCT
hassl-3389	58	14	an	an	DET
hassl-3389	58	15	article	article	NOUN
hassl-3389	58	16	search	search	VERB
hassl-3389	58	17	in	in	ADP
hassl-3389	58	18	google	google	PROPN
hassl-3389	58	19	scholar	scholar	NOUN
hassl-3389	58	20	yields	yield	VERB
hassl-3389	58	21	more	more	ADJ
hassl-3389	58	22	than	than	ADP
hassl-3389	58	23	4	4	NUM
hassl-3389	58	24	million	million	NUM
hassl-3389	58	25	results	result	NOUN
hassl-3389	58	26	and	and	CCONJ
hassl-3389	58	27	thomson	thomson	PROPN
hassl-3389	58	28	reuters	reuters	PROPN
hassl-3389	58	29	’s	’s	PART
hassl-3389	58	30	web	web	NOUN
hassl-3389	58	31	of	of	ADP
hassl-3389	58	32	science	science	NOUN
hassl-3389	58	33	about	about	ADP
hassl-3389	58	34	50,000	50,000	NUM
hassl-3389	58	35	results	result	NOUN
hassl-3389	58	36	.	.	PUNCT
hassl-3389	59	1	the	the	DET
hassl-3389	59	2	article	article	NOUN
hassl-3389	59	3	“	"	PUNCT
hassl-3389	59	4	users	user	NOUN
hassl-3389	59	5	of	of	ADP
hassl-3389	59	6	the	the	DET
hassl-3389	59	7	world	world	NOUN
hassl-3389	59	8	,	,	PUNCT
hassl-3389	59	9	united	united	ADJ
hassl-3389	59	10	!	!	PUNCT
hassl-3389	60	1	the	the	DET
hassl-3389	60	2	challenges	challenge	NOUN
hassl-3389	60	3	and	and	CCONJ
hassl-3389	60	4	opportunities	opportunity	NOUN
hassl-3389	60	5	of	of	ADP
hassl-3389	60	6	social	social	ADJ
hassl-3389	60	7	media	medium	NOUN
hassl-3389	60	8	”	"	PUNCT
hassl-3389	60	9	by	by	ADP
hassl-3389	60	10	kaplan	kaplan	PROPN
hassl-3389	60	11	and	and	CCONJ
hassl-3389	60	12	haenlein	haenlein	ADV
hassl-3389	60	13	(	(	PUNCT
hassl-3389	60	14	2010	2010	NUM
hassl-3389	60	15	)	)	PUNCT
hassl-3389	60	16	has	have	AUX
hassl-3389	60	17	had	have	VERB
hassl-3389	60	18	the	the	DET
hassl-3389	60	19	biggest	big	ADJ
hassl-3389	60	20	impact	impact	NOUN
hassl-3389	60	21	on	on	ADP
hassl-3389	60	22	the	the	DET
hassl-3389	60	23	social	social	ADJ
hassl-3389	60	24	media	medium	NOUN
hassl-3389	60	25	research	research	NOUN
hassl-3389	60	26	community	community	NOUN
hassl-3389	60	27	,	,	PUNCT
hassl-3389	60	28	as	as	SCONJ
hassl-3389	60	29	it	it	PRON
hassl-3389	60	30	has	have	AUX
hassl-3389	60	31	been	be	AUX
hassl-3389	60	32	cited	cite	VERB
hassl-3389	60	33	more	more	ADJ
hassl-3389	60	34	than	than	ADP
hassl-3389	60	35	9,000	9,000	NUM
hassl-3389	60	36	times	time	NOUN
hassl-3389	60	37	in	in	ADP
hassl-3389	60	38	other	other	ADJ
hassl-3389	60	39	articles	article	NOUN
hassl-3389	60	40	on	on	ADP
hassl-3389	60	41	google	google	PROPN
hassl-3389	60	42	scholar	scholar	NOUN
hassl-3389	60	43	and	and	CCONJ
hassl-3389	60	44	more	more	ADJ
hassl-3389	60	45	than	than	ADP
hassl-3389	60	46	1,700	1,700	NUM
hassl-3389	60	47	times	time	NOUN
hassl-3389	60	48	in	in	ADP
hassl-3389	60	49	web	web	NOUN
hassl-3389	60	50	of	of	ADP
hassl-3389	60	51	science	science	NOUN
hassl-3389	60	52	.	.	PUNCT
hassl-3389	61	1	kaplan	kaplan	PROPN
hassl-3389	61	2	and	and	CCONJ
hassl-3389	61	3	haenlein	haenlein	ADV
hassl-3389	61	4	(	(	PUNCT
hassl-3389	61	5	2010	2010	NUM
hassl-3389	61	6	)	)	PUNCT
hassl-3389	61	7	did	do	VERB
hassl-3389	61	8	an	an	DET
hassl-3389	61	9	excellent	excellent	ADJ
hassl-3389	61	10	job	job	NOUN
hassl-3389	61	11	of	of	ADP
hassl-3389	61	12	clarifying	clarify	VERB
hassl-3389	61	13	and	and	CCONJ
hassl-3389	61	14	classifying	classify	VERB
hassl-3389	61	15	social	social	ADJ
hassl-3389	61	16	media	medium	NOUN
hassl-3389	61	17	.	.	PUNCT
hassl-3389	62	1	their	their	PRON
hassl-3389	62	2	article	article	NOUN
hassl-3389	62	3	distinguished	distinguish	VERB
hassl-3389	62	4	social	social	ADJ
hassl-3389	62	5	media	medium	NOUN
hassl-3389	62	6	by	by	ADP
hassl-3389	62	7	drawing	draw	VERB
hassl-3389	62	8	a	a	DET
hassl-3389	62	9	line	line	NOUN
hassl-3389	62	10	between	between	ADP
hassl-3389	62	11	web	web	NOUN
hassl-3389	62	12	2.0	2.0	NUM
hassl-3389	62	13	and	and	CCONJ
hassl-3389	62	14	user	user	NOUN
hassl-3389	62	15	-	-	PUNCT
hassl-3389	62	16	generated	generate	VERB
hassl-3389	62	17	content	content	NOUN
hassl-3389	62	18	(	(	PUNCT
hassl-3389	62	19	kaplan	kaplan	PROPN
hassl-3389	62	20	&	&	CCONJ
hassl-3389	62	21	haenlein	haenlein	PROPN
hassl-3389	62	22	,	,	PUNCT
hassl-3389	62	23	2010	2010	NUM
hassl-3389	62	24	)	)	PUNCT
hassl-3389	62	25	.	.	PUNCT
hassl-3389	63	1	in	in	ADP
hassl-3389	63	2	addition	addition	NOUN
hassl-3389	63	3	,	,	PUNCT
hassl-3389	63	4	kaplan	kaplan	PROPN
hassl-3389	63	5	and	and	CCONJ
hassl-3389	63	6	haenlein	haenlein	ADV
hassl-3389	63	7	provided	provide	VERB
hassl-3389	63	8	the	the	DET
hassl-3389	63	9	most	most	ADV
hassl-3389	63	10	cited	cite	VERB
hassl-3389	63	11	definition	definition	NOUN
hassl-3389	63	12	of	of	ADP
hassl-3389	63	13	social	social	ADJ
hassl-3389	63	14	media	medium	NOUN
hassl-3389	63	15	:	:	PUNCT
hassl-3389	63	16	“	"	PUNCT
hassl-3389	63	17	social	social	ADJ
hassl-3389	63	18	media	media	NOUN
hassl-3389	63	19	is	be	AUX
hassl-3389	63	20	a	a	DET
hassl-3389	63	21	group	group	NOUN
hassl-3389	63	22	of	of	ADP
hassl-3389	63	23	internet	internet	NOUN
hassl-3389	63	24	-	-	PUNCT
hassl-3389	63	25	based	base	VERB
hassl-3389	63	26	applications	application	NOUN
hassl-3389	63	27	that	that	PRON
hassl-3389	63	28	build	build	VERB
hassl-3389	63	29	on	on	ADP
hassl-3389	63	30	the	the	DET
hassl-3389	63	31	ideological	ideological	ADJ
hassl-3389	63	32	and	and	CCONJ
hassl-3389	63	33	technological	technological	ADJ
hassl-3389	63	34	foundations	foundation	NOUN
hassl-3389	63	35	of	of	ADP
hassl-3389	63	36	web	web	NOUN
hassl-3389	63	37	2.0	2.0	NUM
hassl-3389	63	38	,	,	PUNCT
hassl-3389	63	39	and	and	CCONJ
hassl-3389	63	40	that	that	PRON
hassl-3389	63	41	allow	allow	VERB
hassl-3389	63	42	the	the	DET
hassl-3389	63	43	creation	creation	NOUN
hassl-3389	63	44	and	and	CCONJ
hassl-3389	63	45	exchange	exchange	NOUN
hassl-3389	63	46	of	of	ADP
hassl-3389	63	47	user	user	NOUN
hassl-3389	63	48	generated	generate	VERB
hassl-3389	63	49	content	content	NOUN
hassl-3389	63	50	”	"	PUNCT
hassl-3389	63	51	(	(	PUNCT
hassl-3389	63	52	kaplan	kaplan	PROPN
hassl-3389	63	53	&	&	CCONJ
hassl-3389	63	54	haenlein	haenlein	PROPN
hassl-3389	63	55	,	,	PUNCT
hassl-3389	63	56	2010	2010	NUM
hassl-3389	63	57	)	)	PUNCT
hassl-3389	63	58	.	.	PUNCT
hassl-3389	64	1	this	this	DET
hassl-3389	64	2	definition	definition	NOUN
hassl-3389	64	3	presents	present	VERB
hassl-3389	64	4	social	social	ADJ
hassl-3389	64	5	media	medium	NOUN
hassl-3389	64	6	as	as	ADP
hassl-3389	64	7	platforms	platform	NOUN
hassl-3389	64	8	built	build	VERB
hassl-3389	64	9	by	by	ADP
hassl-3389	64	10	the	the	DET
hassl-3389	64	11	utilization	utilization	NOUN
hassl-3389	64	12	of	of	ADP
hassl-3389	64	13	both	both	DET
hassl-3389	64	14	web	web	NOUN
hassl-3389	64	15	2.0	2.0	NUM
hassl-3389	64	16	and	and	CCONJ
hassl-3389	64	17	user	user	NOUN
hassl-3389	64	18	-	-	PUNCT
hassl-3389	64	19	generated	generate	VERB
hassl-3389	64	20	content	content	NOUN
hassl-3389	64	21	.	.	PUNCT
hassl-3389	65	1	in	in	ADP
hassl-3389	65	2	other	other	ADJ
hassl-3389	65	3	studies	study	NOUN
hassl-3389	65	4	,	,	PUNCT
hassl-3389	65	5	the	the	DET
hassl-3389	65	6	definition	definition	NOUN
hassl-3389	65	7	of	of	ADP
hassl-3389	65	8	social	social	ADJ
hassl-3389	65	9	media	medium	NOUN
hassl-3389	65	10	emphasizes	emphasize	VERB
hassl-3389	65	11	interactive	interactive	ADJ
hassl-3389	65	12	social	social	ADJ
hassl-3389	65	13	information	information	NOUN
hassl-3389	65	14	;	;	PUNCT
hassl-3389	65	15	for	for	ADP
hassl-3389	65	16	instance	instance	NOUN
hassl-3389	65	17	:	:	PUNCT
hassl-3389	65	18	“	"	PUNCT
hassl-3389	65	19	social	social	ADJ
hassl-3389	65	20	media	medium	NOUN
hassl-3389	65	21	are	be	AUX
hassl-3389	65	22	internet	internet	NOUN
hassl-3389	65	23	platforms	platform	NOUN
hassl-3389	65	24	used	use	VERB
hassl-3389	65	25	to	to	PART
hassl-3389	65	26	disseminate	disseminate	VERB
hassl-3389	65	27	information	information	NOUN
hassl-3389	65	28	through	through	ADP
hassl-3389	65	29	social	social	ADJ
hassl-3389	65	30	interaction	interaction	NOUN
hassl-3389	65	31	that	that	PRON
hassl-3389	65	32	provides	provide	VERB
hassl-3389	65	33	decentralized	decentralized	ADJ
hassl-3389	65	34	user	user	NOUN
hassl-3389	65	35	level	level	NOUN
hassl-3389	65	36	content	content	NOUN
hassl-3389	65	37	,	,	PUNCT
hassl-3389	65	38	social	social	ADJ
hassl-3389	65	39	interaction	interaction	NOUN
hassl-3389	65	40	and	and	CCONJ
hassl-3389	65	41	public	public	ADJ
hassl-3389	65	42	membership	membership	NOUN
hassl-3389	65	43	”	"	PUNCT
hassl-3389	65	44	(	(	PUNCT
hassl-3389	65	45	schniederjans	schniederjan	NOUN
hassl-3389	65	46	et	et	PROPN
hassl-3389	65	47	al	al	PROPN
hassl-3389	65	48	.	.	PROPN
hassl-3389	65	49	,	,	PUNCT
hassl-3389	65	50	2013	2013	NUM
hassl-3389	65	51	)	)	PUNCT
hassl-3389	65	52	.	.	PUNCT
hassl-3389	66	1	yet	yet	CCONJ
hassl-3389	66	2	other	other	ADJ
hassl-3389	66	3	studies	study	NOUN
hassl-3389	66	4	focus	focus	VERB
hassl-3389	66	5	on	on	ADP
hassl-3389	66	6	the	the	DET
hassl-3389	66	7	impact	impact	NOUN
hassl-3389	66	8	of	of	ADP
hassl-3389	66	9	information	information	NOUN
hassl-3389	66	10	technology	technology	NOUN
hassl-3389	66	11	for	for	ADP
hassl-3389	66	12	organizational	organizational	ADJ
hassl-3389	66	13	uses	use	NOUN
hassl-3389	66	14	,	,	PUNCT
hassl-3389	66	15	for	for	ADP
hassl-3389	66	16	example	example	NOUN
hassl-3389	66	17	:	:	PUNCT
hassl-3389	66	18	“	"	PUNCT
hassl-3389	66	19	social	social	ADJ
hassl-3389	66	20	media	medium	NOUN
hassl-3389	66	21	are	be	AUX
hassl-3389	66	22	fundamentally	fundamentally	ADV
hassl-3389	66	23	changing	change	VERB
hassl-3389	66	24	the	the	DET
hassl-3389	66	25	way	way	NOUN
hassl-3389	66	26	we	we	PRON
hassl-3389	66	27	communicate	communicate	VERB
hassl-3389	66	28	,	,	PUNCT
hassl-3389	66	29	collaborate	collaborate	VERB
hassl-3389	66	30	,	,	PUNCT
hassl-3389	66	31	consume	consume	VERB
hassl-3389	66	32	,	,	PUNCT
hassl-3389	66	33	and	and	CCONJ
hassl-3389	66	34	create	create	VERB
hassl-3389	66	35	.	.	PUNCT
hassl-3389	67	1	they	they	PRON
hassl-3389	67	2	represent	represent	VERB
hassl-3389	67	3	one	one	NUM
hassl-3389	67	4	of	of	ADP
hassl-3389	67	5	the	the	DET
hassl-3389	67	6	most	most	ADV
hassl-3389	67	7	transformative	transformative	ADJ
hassl-3389	67	8	impacts	impact	NOUN
hassl-3389	67	9	of	of	ADP
hassl-3389	67	10	information	information	NOUN
hassl-3389	67	11	technology	technology	NOUN
hassl-3389	67	12	on	on	ADP
hassl-3389	67	13	business	business	NOUN
hassl-3389	67	14	,	,	PUNCT
hassl-3389	67	15	both	both	CCONJ
hassl-3389	67	16	within	within	ADP
hassl-3389	67	17	and	and	CCONJ
hassl-3389	67	18	outside	outside	ADJ
hassl-3389	67	19	firm	firm	ADJ
hassl-3389	67	20	boundaries	boundary	NOUN
hassl-3389	67	21	”	"	PUNCT
hassl-3389	67	22	(	(	PUNCT
hassl-3389	67	23	aral	aral	PROPN
hassl-3389	67	24	,	,	PUNCT
hassl-3389	67	25	dellarocas	dellarocas	PROPN
hassl-3389	67	26	,	,	PUNCT
hassl-3389	67	27	&	&	CCONJ
hassl-3389	67	28	godes	gode	NOUN
hassl-3389	67	29	,	,	PUNCT
hassl-3389	67	30	2013	2013	NUM
hassl-3389	67	31	)	)	PUNCT
hassl-3389	67	32	.	.	PUNCT
hassl-3389	68	1	while	while	SCONJ
hassl-3389	68	2	some	some	DET
hassl-3389	68	3	studies	study	NOUN
hassl-3389	68	4	may	may	AUX
hassl-3389	68	5	integrate	integrate	VERB
hassl-3389	68	6	social	social	ADJ
hassl-3389	68	7	media	medium	NOUN
hassl-3389	68	8	functions	function	NOUN
hassl-3389	68	9	by	by	ADP
hassl-3389	68	10	referring	refer	VERB
hassl-3389	68	11	to	to	ADP
hassl-3389	68	12	particular	particular	ADJ
hassl-3389	68	13	groups	group	NOUN
hassl-3389	68	14	of	of	ADP
hassl-3389	68	15	the	the	DET
hassl-3389	68	16	researcher	researcher	NOUN
hassl-3389	68	17	’s	’s	PART
hassl-3389	68	18	interest	interest	NOUN
hassl-3389	68	19	,	,	PUNCT
hassl-3389	68	20	for	for	ADP
hassl-3389	68	21	example	example	NOUN
hassl-3389	68	22	,	,	PUNCT
hassl-3389	68	23	social	social	ADJ
hassl-3389	68	24	networking	network	VERB
hassl-3389	68	25	sites	site	NOUN
hassl-3389	68	26	are	be	AUX
hassl-3389	68	27	defined	define	VERB
hassl-3389	68	28	as	as	ADP
hassl-3389	68	29	being	be	AUX
hassl-3389	68	30	utilized	utilize	VERB
hassl-3389	68	31	by	by	ADP
hassl-3389	68	32	individual	individual	ADJ
hassl-3389	68	33	consumers	consumer	NOUN
hassl-3389	68	34	as	as	SCONJ
hassl-3389	68	35	follows	follow	VERB
hassl-3389	68	36	:	:	PUNCT
hassl-3389	68	37	“	"	PUNCT
hassl-3389	68	38	social	social	ADJ
hassl-3389	68	39	networking	networking	NOUN
hassl-3389	68	40	sites	site	NOUN
hassl-3389	68	41	have	have	AUX
hassl-3389	68	42	emerged	emerge	VERB
hassl-3389	68	43	as	as	ADP
hassl-3389	68	44	important	important	ADJ
hassl-3389	68	45	communication	communication	NOUN
hassl-3389	68	46	channels	channel	NOUN
hassl-3389	68	47	used	use	VERB
hassl-3389	68	48	by	by	ADP
hassl-3389	68	49	individual	individual	ADJ
hassl-3389	68	50	consumers	consumer	NOUN
hassl-3389	68	51	to	to	PART
hassl-3389	68	52	create	create	VERB
hassl-3389	68	53	content	content	NOUN
hassl-3389	68	54	,	,	PUNCT
hassl-3389	68	55	distribute	distribute	VERB
hassl-3389	68	56	materials	material	NOUN
hassl-3389	68	57	,	,	PUNCT
hassl-3389	68	58	share	share	NOUN
hassl-3389	68	59	ideas	idea	NOUN
hassl-3389	68	60	,	,	PUNCT
hassl-3389	68	61	express	express	VERB
hassl-3389	68	62	opinions	opinion	NOUN
hassl-3389	68	63	,	,	PUNCT
hassl-3389	68	64	and	and	CCONJ
hassl-3389	68	65	use	use	VERB
hassl-3389	68	66	information	information	NOUN
hassl-3389	68	67	and	and	CCONJ
hassl-3389	68	68	knowledge	knowledge	NOUN
hassl-3389	68	69	”	"	PUNCT
hassl-3389	68	70	(	(	PUNCT
hassl-3389	68	71	heinrichs	heinrichs	PROPN
hassl-3389	68	72	,	,	PUNCT
hassl-3389	68	73	lim	lim	PROPN
hassl-3389	68	74	,	,	PUNCT
hassl-3389	68	75	&	&	CCONJ
hassl-3389	68	76	lim	lim	PROPN
hassl-3389	68	77	,	,	PUNCT
hassl-3389	68	78	2011	2011	NUM
hassl-3389	68	79	)	)	PUNCT
hassl-3389	68	80	.	.	PUNCT
hassl-3389	69	1	these	these	DET
hassl-3389	69	2	definitions	definition	NOUN
hassl-3389	69	3	of	of	ADP
hassl-3389	69	4	social	social	ADJ
hassl-3389	69	5	media	medium	NOUN
hassl-3389	69	6	may	may	AUX
hassl-3389	69	7	provide	provide	VERB
hassl-3389	69	8	a	a	DET
hassl-3389	69	9	better	well	ADJ
hassl-3389	69	10	understanding	understanding	NOUN
hassl-3389	69	11	of	of	ADP
hassl-3389	69	12	what	what	PRON
hassl-3389	69	13	social	social	ADJ
hassl-3389	69	14	media	medium	NOUN
hassl-3389	69	15	are	be	AUX
hassl-3389	69	16	and	and	CCONJ
hassl-3389	69	17	their	their	PRON
hassl-3389	69	18	importance	importance	NOUN
hassl-3389	69	19	in	in	ADP
hassl-3389	69	20	many	many	ADJ
hassl-3389	69	21	business	business	NOUN
hassl-3389	69	22	-	-	PUNCT
hassl-3389	69	23	related	relate	VERB
hassl-3389	69	24	disciplines	discipline	NOUN
hassl-3389	69	25	.	.	PUNCT
hassl-3389	70	1	social	social	ADJ
hassl-3389	70	2	media	medium	NOUN
hassl-3389	70	3	is	be	AUX
hassl-3389	70	4	a	a	DET
hassl-3389	70	5	topic	topic	NOUN
hassl-3389	70	6	of	of	ADP
hassl-3389	70	7	interest	interest	NOUN
hassl-3389	70	8	among	among	ADP
hassl-3389	70	9	managers	manager	NOUN
hassl-3389	70	10	and	and	CCONJ
hassl-3389	70	11	research	research	NOUN
hassl-3389	70	12	scholars	scholar	NOUN
hassl-3389	70	13	because	because	SCONJ
hassl-3389	70	14	of	of	ADP
hassl-3389	70	15	these	these	DET
hassl-3389	70	16	platforms	platform	NOUN
hassl-3389	70	17	’	'	PUNCT
hassl-3389	70	18	ability	ability	NOUN
hassl-3389	70	19	to	to	PART
hassl-3389	70	20	enhance	enhance	VERB
hassl-3389	70	21	people	people	NOUN
hassl-3389	70	22	’s	’s	PART
hassl-3389	70	23	interactions	interaction	NOUN
hassl-3389	70	24	and	and	CCONJ
hassl-3389	70	25	connectivity	connectivity	NOUN
hassl-3389	70	26	.	.	PUNCT
hassl-3389	71	1	communication	communication	NOUN
hassl-3389	71	2	between	between	ADP
hassl-3389	71	3	people	people	NOUN
hassl-3389	71	4	,	,	PUNCT
hassl-3389	71	5	communities	community	NOUN
hassl-3389	71	6	,	,	PUNCT
hassl-3389	71	7	and	and	CCONJ
hassl-3389	71	8	organizations	organization	NOUN
hassl-3389	71	9	has	have	AUX
hassl-3389	71	10	substantially	substantially	ADV
hassl-3389	71	11	changed	change	VERB
hassl-3389	71	12	due	due	ADP
hassl-3389	71	13	to	to	ADP
hassl-3389	71	14	advances	advance	NOUN
hassl-3389	71	15	in	in	ADP
hassl-3389	71	16	social	social	ADJ
hassl-3389	71	17	media	medium	NOUN
hassl-3389	71	18	.	.	PUNCT
hassl-3389	72	1	people	people	NOUN
hassl-3389	72	2	can	can	AUX
hassl-3389	72	3	easily	easily	ADV
hassl-3389	72	4	create	create	VERB
hassl-3389	72	5	,	,	PUNCT
hassl-3389	72	6	share	share	NOUN
hassl-3389	72	7	,	,	PUNCT
hassl-3389	72	8	and	and	CCONJ
hassl-3389	72	9	exchange	exchange	NOUN
hassl-3389	72	10	information	information	NOUN
hassl-3389	72	11	in	in	ADP
hassl-3389	72	12	online	online	ADJ
hassl-3389	72	13	communities	community	NOUN
hassl-3389	72	14	to	to	PART
hassl-3389	72	15	express	express	VERB
hassl-3389	72	16	their	their	PRON
hassl-3389	72	17	opinions	opinion	NOUN
hassl-3389	72	18	and	and	CCONJ
hassl-3389	72	19	knowledge	knowledge	NOUN
hassl-3389	72	20	on	on	ADP
hassl-3389	72	21	various	various	ADJ
hassl-3389	72	22	topics	topic	NOUN
hassl-3389	72	23	of	of	ADP
hassl-3389	72	24	interest	interest	NOUN
hassl-3389	72	25	.	.	PUNCT
hassl-3389	73	1	thus	thus	ADV
hassl-3389	73	2	,	,	PUNCT
hassl-3389	73	3	social	social	ADJ
hassl-3389	73	4	media	medium	NOUN
hassl-3389	73	5	platforms	platform	NOUN
hassl-3389	73	6	have	have	AUX
hassl-3389	73	7	become	become	VERB
hassl-3389	73	8	crucial	crucial	ADJ
hassl-3389	73	9	for	for	ADP
hassl-3389	73	10	sharing	share	VERB
hassl-3389	73	11	user	user	NOUN
hassl-3389	73	12	-	-	PUNCT
hassl-3389	73	13	generated	generate	VERB
hassl-3389	73	14	content	content	NOUN
hassl-3389	73	15	,	,	PUNCT
hassl-3389	73	16	a	a	DET
hassl-3389	73	17	very	very	ADV
hassl-3389	73	18	powerful	powerful	ADJ
hassl-3389	73	19	part	part	NOUN
hassl-3389	73	20	of	of	ADP
hassl-3389	73	21	modern	modern	ADJ
hassl-3389	73	22	social	social	ADJ
hassl-3389	73	23	communication	communication	NOUN
hassl-3389	73	24	.	.	PUNCT
hassl-3389	74	1	on	on	ADP
hassl-3389	74	2	social	social	ADJ
hassl-3389	74	3	media	medium	NOUN
hassl-3389	74	4	,	,	PUNCT
hassl-3389	74	5	people	people	NOUN
hassl-3389	74	6	can	can	AUX
hassl-3389	74	7	also	also	ADV
hassl-3389	74	8	build	build	VERB
hassl-3389	74	9	reputations	reputation	NOUN
hassl-3389	74	10	,	,	PUNCT
hassl-3389	74	11	find	find	VERB
hassl-3389	74	12	career	career	NOUN
hassl-3389	74	13	opportunities	opportunity	NOUN
hassl-3389	74	14	,	,	PUNCT
hassl-3389	74	15	and	and	CCONJ
hassl-3389	74	16	even	even	ADV
hassl-3389	74	17	earn	earn	VERB
hassl-3389	74	18	commercial	commercial	ADJ
hassl-3389	74	19	revenue	revenue	NOUN
hassl-3389	74	20	(	(	PUNCT
hassl-3389	74	21	tang	tang	NOUN
hassl-3389	74	22	et	et	PROPN
hassl-3389	74	23	al	al	PROPN
hassl-3389	74	24	.	.	PROPN
hassl-3389	74	25	,	,	PUNCT
hassl-3389	74	26	2012	2012	NUM
hassl-3389	74	27	)	)	PUNCT
hassl-3389	74	28	.	.	PUNCT
hassl-3389	75	1	thus	thus	ADV
hassl-3389	75	2	,	,	PUNCT
hassl-3389	75	3	social	social	ADJ
hassl-3389	75	4	media	medium	NOUN
hassl-3389	75	5	affects	affect	VERB
hassl-3389	75	6	people	people	NOUN
hassl-3389	75	7	’s	’s	PART
hassl-3389	75	8	behaviors	behavior	NOUN
hassl-3389	75	9	as	as	ADV
hassl-3389	75	10	well	well	ADV
hassl-3389	75	11	as	as	ADP
hassl-3389	75	12	their	their	PRON
hassl-3389	75	13	communications	communication	NOUN
hassl-3389	75	14	.	.	PUNCT
hassl-3389	76	1	organizations	organization	NOUN
hassl-3389	76	2	have	have	AUX
hassl-3389	76	3	also	also	ADV
hassl-3389	76	4	recognized	recognize	VERB
hassl-3389	76	5	social	social	ADJ
hassl-3389	76	6	media	medium	NOUN
hassl-3389	76	7	as	as	ADP
hassl-3389	76	8	an	an	DET
hassl-3389	76	9	opportunity	opportunity	NOUN
hassl-3389	76	10	for	for	ADP
hassl-3389	76	11	new	new	ADJ
hassl-3389	76	12	business	business	NOUN
hassl-3389	76	13	processes	process	NOUN
hassl-3389	76	14	and	and	CCONJ
hassl-3389	76	15	operations	operation	NOUN
hassl-3389	76	16	(	(	PUNCT
hassl-3389	76	17	hanna	hanna	PROPN
hassl-3389	76	18	et	et	PROPN
hassl-3389	76	19	al	al	PROPN
hassl-3389	76	20	.	.	PROPN
hassl-3389	76	21	,	,	PUNCT
hassl-3389	76	22	2011	2011	NUM
hassl-3389	76	23	)	)	PUNCT
hassl-3389	76	24	.	.	PUNCT
hassl-3389	77	1	social	social	ADJ
hassl-3389	77	2	media	medium	NOUN
hassl-3389	77	3	helps	help	VERB
hassl-3389	77	4	firms	firm	NOUN
hassl-3389	77	5	achieve	achieve	VERB
hassl-3389	77	6	marketing	marketing	NOUN
hassl-3389	77	7	objectives	objective	NOUN
hassl-3389	77	8	such	such	ADJ
hassl-3389	77	9	as	as	ADP
hassl-3389	77	10	sales	sale	NOUN
hassl-3389	77	11	(	(	PUNCT
hassl-3389	77	12	dewan	dewan	PROPN
hassl-3389	77	13	&	&	CCONJ
hassl-3389	77	14	ramaprasad	ramaprasad	PROPN
hassl-3389	77	15	,	,	PUNCT
hassl-3389	77	16	2014	2014	NUM
hassl-3389	77	17	;	;	PUNCT
hassl-3389	77	18	gopinath	gopinath	PROPN
hassl-3389	77	19	et	et	PROPN
hassl-3389	77	20	al	al	PROPN
hassl-3389	77	21	.	.	PROPN
hassl-3389	77	22	,	,	PUNCT
hassl-3389	77	23	2013	2013	NUM
hassl-3389	77	24	;	;	PUNCT
hassl-3389	77	25	rui	rui	PROPN
hassl-3389	77	26	et	et	PROPN
hassl-3389	77	27	al	al	PROPN
hassl-3389	77	28	.	.	PROPN
hassl-3389	77	29	,	,	PUNCT
hassl-3389	77	30	2013	2013	NUM
hassl-3389	77	31	)	)	PUNCT
hassl-3389	77	32	,	,	PUNCT
hassl-3389	77	33	building	build	VERB
hassl-3389	77	34	customer	customer	NOUN
hassl-3389	77	35	relationships	relationship	NOUN
hassl-3389	77	36	(	(	PUNCT
hassl-3389	77	37	laroche	laroche	PROPN
hassl-3389	77	38	et	et	PROPN
hassl-3389	77	39	al	al	PROPN
hassl-3389	77	40	.	.	PROPN
hassl-3389	77	41	,	,	PUNCT
hassl-3389	77	42	2013	2013	NUM
hassl-3389	77	43	)	)	PUNCT
hassl-3389	77	44	,	,	PUNCT
hassl-3389	77	45	and	and	CCONJ
hassl-3389	77	46	brand	brand	NOUN
hassl-3389	77	47	recognition	recognition	NOUN
hassl-3389	77	48	(	(	PUNCT
hassl-3389	77	49	naylor	naylor	PROPN
hassl-3389	77	50	et	et	PROPN
hassl-3389	77	51	al	al	PROPN
hassl-3389	77	52	.	.	PROPN
hassl-3389	77	53	,	,	PUNCT
hassl-3389	77	54	2012	2012	NUM
hassl-3389	77	55	)	)	PUNCT
hassl-3389	77	56	.	.	PUNCT
hassl-3389	78	1	scholars	scholar	NOUN
hassl-3389	78	2	in	in	ADP
hassl-3389	78	3	the	the	DET
hassl-3389	78	4	marketing	marketing	NOUN
hassl-3389	78	5	domain	domain	NOUN
hassl-3389	78	6	have	have	AUX
hassl-3389	78	7	emphasized	emphasize	VERB
hassl-3389	78	8	the	the	DET
hassl-3389	78	9	role	role	NOUN
hassl-3389	78	10	of	of	ADP
hassl-3389	78	11	social	social	ADJ
hassl-3389	78	12	media	medium	NOUN
hassl-3389	78	13	in	in	ADP
hassl-3389	78	14	the	the	DET
hassl-3389	78	15	phenomenon	phenomenon	NOUN
hassl-3389	78	16	of	of	ADP
hassl-3389	78	17	online	online	ADJ
hassl-3389	78	18	word	word	NOUN
hassl-3389	78	19	-	-	PUNCT
hassl-3389	78	20	of	of	ADP
hassl-3389	78	21	-	-	PUNCT
hassl-3389	78	22	mouth	mouth	NOUN
hassl-3389	78	23	(	(	PUNCT
hassl-3389	78	24	ewom	ewom	NOUN
hassl-3389	78	25	)	)	PUNCT
hassl-3389	78	26	(	(	PUNCT
hassl-3389	78	27	kimmel	kimmel	PROPN
hassl-3389	78	28	&	&	CCONJ
hassl-3389	78	29	kitchen	kitchen	PROPN
hassl-3389	78	30	,	,	PUNCT
hassl-3389	78	31	2014	2014	NUM
hassl-3389	78	32	)	)	PUNCT
hassl-3389	78	33	when	when	SCONJ
hassl-3389	78	34	analyzing	analyze	VERB
hassl-3389	78	35	communication	communication	NOUN
hassl-3389	78	36	between	between	ADP
hassl-3389	78	37	customers	customer	NOUN
hassl-3389	78	38	.	.	PUNCT
hassl-3389	79	1	social	social	ADJ
hassl-3389	79	2	media	medium	NOUN
hassl-3389	79	3	also	also	ADV
hassl-3389	79	4	appears	appear	VERB
hassl-3389	79	5	in	in	ADP
hassl-3389	79	6	the	the	DET
hassl-3389	79	7	information	information	NOUN
hassl-3389	79	8	systems	system	NOUN
hassl-3389	79	9	and	and	CCONJ
hassl-3389	79	10	finance	finance	NOUN
hassl-3389	79	11	literature	literature	NOUN
hassl-3389	79	12	because	because	SCONJ
hassl-3389	79	13	of	of	ADP
hassl-3389	79	14	the	the	DET
hassl-3389	79	15	advantages	advantage	NOUN
hassl-3389	79	16	it	it	PRON
hassl-3389	79	17	offers	offer	VERB
hassl-3389	79	18	when	when	SCONJ
hassl-3389	79	19	building	build	VERB
hassl-3389	79	20	a	a	DET
hassl-3389	79	21	firm	firm	NOUN
hassl-3389	79	22	’s	’s	PART
hassl-3389	79	23	value	value	NOUN
hassl-3389	79	24	and	and	CCONJ
hassl-3389	79	25	stock	stock	NOUN
hassl-3389	79	26	performance	performance	NOUN
hassl-3389	79	27	(	(	PUNCT
hassl-3389	79	28	jiang	jiang	PROPN
hassl-3389	79	29	et	et	PROPN
hassl-3389	79	30	al	al	PROPN
hassl-3389	79	31	.	.	PROPN
hassl-3389	79	32	,	,	PUNCT
hassl-3389	79	33	2014	2014	NUM
hassl-3389	79	34	;	;	PUNCT
hassl-3389	79	35	luo	luo	PROPN
hassl-3389	79	36	et	et	PROPN
hassl-3389	79	37	al	al	PROPN
hassl-3389	79	38	.	.	PROPN
hassl-3389	79	39	,	,	PUNCT
hassl-3389	79	40	2013	2013	NUM
hassl-3389	79	41	;	;	PUNCT
hassl-3389	79	42	schniederjans	schniederjan	NOUN
hassl-3389	79	43	et	et	PROPN
hassl-3389	79	44	al	al	PROPN
hassl-3389	79	45	.	.	PROPN
hassl-3389	79	46	,	,	PUNCT
hassl-3389	79	47	2013	2013	NUM
hassl-3389	79	48	)	)	PUNCT
hassl-3389	79	49	.	.	PUNCT
hassl-3389	80	1	according	accord	VERB
hassl-3389	80	2	to	to	ADP
hassl-3389	80	3	a	a	DET
hassl-3389	80	4	recent	recent	ADJ
hassl-3389	80	5	review	review	NOUN
hassl-3389	80	6	that	that	PRON
hassl-3389	80	7	explored	explore	VERB
hassl-3389	80	8	the	the	DET
hassl-3389	80	9	social	social	ADJ
hassl-3389	80	10	media	medium	NOUN
hassl-3389	80	11	phenomenon	phenomenon	NOUN
hassl-3389	80	12	in	in	ADP
hassl-3389	80	13	organizations	organization	NOUN
hassl-3389	80	14	(	(	PUNCT
hassl-3389	80	15	leonardi	leonardi	PROPN
hassl-3389	80	16	&	&	CCONJ
hassl-3389	80	17	vaast	vaast	PROPN
hassl-3389	80	18	,	,	PUNCT
hassl-3389	80	19	2017	2017	NUM
hassl-3389	80	20	)	)	PUNCT
hassl-3389	80	21	,	,	PUNCT
hassl-3389	80	22	social	social	ADJ
hassl-3389	80	23	media	medium	NOUN
hassl-3389	80	24	has	have	AUX
hassl-3389	80	25	joined	join	VERB
hassl-3389	80	26	the	the	DET
hassl-3389	80	27	crucial	crucial	ADJ
hassl-3389	80	28	communication	communication	NOUN
hassl-3389	80	29	technologies	technology	NOUN
hassl-3389	80	30	used	use	VERB
hassl-3389	80	31	in	in	ADP
hassl-3389	80	32	the	the	DET
hassl-3389	80	33	workplace	workplace	NOUN
hassl-3389	80	34	.	.	PUNCT
hassl-3389	81	1	humanities	humanity	NOUN
hassl-3389	81	2	and	and	CCONJ
hassl-3389	81	3	social	social	ADJ
hassl-3389	81	4	sciences	science	NOUN
hassl-3389	81	5	letters	letter	NOUN
hassl-3389	81	6	,	,	PUNCT
hassl-3389	81	7	2023	2023	NUM
hassl-3389	81	8	,	,	PUNCT
hassl-3389	81	9	11(2	11(2	NUM
hassl-3389	81	10	):	):	PUNCT
hassl-3389	81	11	238	238	NUM
hassl-3389	81	12	-	-	SYM
hassl-3389	81	13	248	248	NUM
hassl-3389	81	14	241	241	NUM
hassl-3389	81	15	©	©	PROPN
hassl-3389	81	16	2023	2023	NUM
hassl-3389	81	17	conscientia	conscientia	PROPN
hassl-3389	81	18	beam	beam	PROPN
hassl-3389	81	19	.	.	PUNCT
hassl-3389	82	1	all	all	DET
hassl-3389	82	2	rights	right	NOUN
hassl-3389	82	3	reserved	reserve	VERB
hassl-3389	82	4	.	.	PUNCT
hassl-3389	83	1	2.2	2.2	NUM
hassl-3389	83	2	.	.	PUNCT
hassl-3389	84	1	the	the	DET
hassl-3389	84	2	dynamic	dynamic	ADJ
hassl-3389	84	3	capabilities	capability	NOUN
hassl-3389	84	4	of	of	ADP
hassl-3389	84	5	a	a	DET
hassl-3389	84	6	firm	firm	NOUN
hassl-3389	84	7	the	the	DET
hassl-3389	84	8	dynamic	dynamic	ADJ
hassl-3389	84	9	capabilities	capability	NOUN
hassl-3389	84	10	(	(	PUNCT
hassl-3389	84	11	dc	dc	PROPN
hassl-3389	84	12	)	)	PUNCT
hassl-3389	84	13	perspective	perspective	NOUN
hassl-3389	84	14	has	have	AUX
hassl-3389	84	15	emerged	emerge	VERB
hassl-3389	84	16	as	as	ADP
hassl-3389	84	17	both	both	CCONJ
hassl-3389	84	18	an	an	DET
hassl-3389	84	19	extension	extension	NOUN
hassl-3389	84	20	of	of	ADP
hassl-3389	84	21	and	and	CCONJ
hassl-3389	84	22	a	a	DET
hassl-3389	84	23	reaction	reaction	NOUN
hassl-3389	84	24	against	against	ADP
hassl-3389	84	25	the	the	DET
hassl-3389	84	26	inability	inability	NOUN
hassl-3389	84	27	of	of	ADP
hassl-3389	84	28	the	the	DET
hassl-3389	84	29	resource	resource	NOUN
hassl-3389	84	30	-	-	PUNCT
hassl-3389	84	31	based	base	VERB
hassl-3389	84	32	view	view	NOUN
hassl-3389	84	33	(	(	PUNCT
hassl-3389	84	34	rbv	rbv	NOUN
hassl-3389	84	35	)	)	PUNCT
hassl-3389	84	36	to	to	PART
hassl-3389	84	37	interpret	interpret	VERB
hassl-3389	84	38	the	the	DET
hassl-3389	84	39	development	development	NOUN
hassl-3389	84	40	and	and	CCONJ
hassl-3389	84	41	redevelopment	redevelopment	NOUN
hassl-3389	84	42	of	of	ADP
hassl-3389	84	43	resources	resource	NOUN
hassl-3389	84	44	and	and	CCONJ
hassl-3389	84	45	capabilities	capability	NOUN
hassl-3389	84	46	to	to	PART
hassl-3389	84	47	address	address	VERB
hassl-3389	84	48	rapidly	rapidly	ADV
hassl-3389	84	49	changing	change	VERB
hassl-3389	84	50	environments	environment	NOUN
hassl-3389	84	51	.	.	PUNCT
hassl-3389	85	1	dc	dc	PROPN
hassl-3389	85	2	may	may	AUX
hassl-3389	85	3	be	be	AUX
hassl-3389	85	4	considered	consider	VERB
hassl-3389	85	5	a	a	DET
hassl-3389	85	6	source	source	NOUN
hassl-3389	85	7	of	of	ADP
hassl-3389	85	8	competitive	competitive	ADJ
hassl-3389	85	9	advantage	advantage	NOUN
hassl-3389	85	10	(	(	PUNCT
hassl-3389	85	11	teece	teece	PROPN
hassl-3389	85	12	et	et	PROPN
hassl-3389	85	13	al	al	PROPN
hassl-3389	85	14	.	.	PROPN
hassl-3389	85	15	,	,	PUNCT
hassl-3389	85	16	1997	1997	NUM
hassl-3389	85	17	)	)	PUNCT
hassl-3389	85	18	.	.	PUNCT
hassl-3389	86	1	dc	dc	PROPN
hassl-3389	86	2	are	be	AUX
hassl-3389	86	3	processes	process	NOUN
hassl-3389	86	4	that	that	PRON
hassl-3389	86	5	enable	enable	VERB
hassl-3389	86	6	an	an	DET
hassl-3389	86	7	organization	organization	NOUN
hassl-3389	86	8	to	to	PART
hassl-3389	86	9	reconfigure	reconfigure	VERB
hassl-3389	86	10	its	its	PRON
hassl-3389	86	11	strategy	strategy	NOUN
hassl-3389	86	12	and	and	CCONJ
hassl-3389	86	13	resources	resource	NOUN
hassl-3389	86	14	to	to	PART
hassl-3389	86	15	achieve	achieve	VERB
hassl-3389	86	16	sustainable	sustainable	ADJ
hassl-3389	86	17	competitive	competitive	ADJ
hassl-3389	86	18	advantages	advantage	NOUN
hassl-3389	86	19	and	and	CCONJ
hassl-3389	86	20	superior	superior	ADJ
hassl-3389	86	21	performance	performance	NOUN
hassl-3389	86	22	in	in	ADP
hassl-3389	86	23	a	a	DET
hassl-3389	86	24	rapidly	rapidly	ADV
hassl-3389	86	25	changing	change	VERB
hassl-3389	86	26	environment	environment	NOUN
hassl-3389	86	27	(	(	PUNCT
hassl-3389	86	28	eisenhardt	eisenhardt	PROPN
hassl-3389	86	29	&	&	CCONJ
hassl-3389	86	30	martin	martin	PROPN
hassl-3389	86	31	,	,	PUNCT
hassl-3389	86	32	2000	2000	NUM
hassl-3389	86	33	;	;	PUNCT
hassl-3389	86	34	ngammoh	ngammoh	ADJ
hassl-3389	86	35	,	,	PUNCT
hassl-3389	86	36	mumi	mumi	NOUN
hassl-3389	86	37	,	,	PUNCT
hassl-3389	86	38	popaitoon	popaitoon	NOUN
hassl-3389	86	39	,	,	PUNCT
hassl-3389	86	40	&	&	CCONJ
hassl-3389	86	41	issarapaibool	issarapaibool	NOUN
hassl-3389	86	42	,	,	PUNCT
hassl-3389	86	43	2021	2021	NUM
hassl-3389	86	44	)	)	PUNCT
hassl-3389	86	45	.	.	PUNCT
hassl-3389	87	1	therefore	therefore	ADV
hassl-3389	87	2	,	,	PUNCT
hassl-3389	87	3	firms	firm	NOUN
hassl-3389	87	4	that	that	PRON
hassl-3389	87	5	mostly	mostly	ADV
hassl-3389	87	6	operate	operate	VERB
hassl-3389	87	7	in	in	ADP
hassl-3389	87	8	uncertain	uncertain	ADJ
hassl-3389	87	9	environments	environment	NOUN
hassl-3389	87	10	should	should	AUX
hassl-3389	87	11	embed	embed	VERB
hassl-3389	87	12	dc	dc	PROPN
hassl-3389	87	13	in	in	ADP
hassl-3389	87	14	their	their	PRON
hassl-3389	87	15	decision	decision	NOUN
hassl-3389	87	16	-	-	PUNCT
hassl-3389	87	17	making	making	NOUN
hassl-3389	87	18	,	,	PUNCT
hassl-3389	87	19	such	such	ADJ
hassl-3389	87	20	as	as	ADP
hassl-3389	87	21	through	through	ADP
hassl-3389	87	22	social	social	ADJ
hassl-3389	87	23	media	medium	NOUN
hassl-3389	87	24	adoption	adoption	NOUN
hassl-3389	87	25	.	.	PUNCT
hassl-3389	88	1	prior	prior	ADJ
hassl-3389	88	2	studies	study	NOUN
hassl-3389	88	3	have	have	AUX
hassl-3389	88	4	emphasized	emphasize	VERB
hassl-3389	88	5	the	the	DET
hassl-3389	88	6	antecedents	antecedent	NOUN
hassl-3389	88	7	of	of	ADP
hassl-3389	88	8	decisions	decision	NOUN
hassl-3389	88	9	related	relate	VERB
hassl-3389	88	10	to	to	ADP
hassl-3389	88	11	the	the	DET
hassl-3389	88	12	dc	dc	PROPN
hassl-3389	88	13	of	of	ADP
hassl-3389	88	14	firms	firm	NOUN
hassl-3389	88	15	(	(	PUNCT
hassl-3389	88	16	eriksson	eriksson	PROPN
hassl-3389	88	17	,	,	PUNCT
hassl-3389	88	18	2014	2014	NUM
hassl-3389	88	19	;	;	PUNCT
hassl-3389	88	20	piening	piening	NOUN
hassl-3389	88	21	&	&	CCONJ
hassl-3389	88	22	salge	salge	PROPN
hassl-3389	88	23	,	,	PUNCT
hassl-3389	88	24	2015	2015	NUM
hassl-3389	88	25	)	)	PUNCT
hassl-3389	88	26	as	as	ADV
hassl-3389	88	27	well	well	ADV
hassl-3389	88	28	as	as	ADP
hassl-3389	88	29	the	the	DET
hassl-3389	88	30	decision	decision	NOUN
hassl-3389	88	31	to	to	PART
hassl-3389	88	32	stimulate	stimulate	VERB
hassl-3389	88	33	dc	dc	PROPN
hassl-3389	88	34	through	through	ADP
hassl-3389	88	35	social	social	ADJ
hassl-3389	88	36	media	medium	NOUN
hassl-3389	88	37	performance	performance	NOUN
hassl-3389	88	38	(	(	PUNCT
hassl-3389	88	39	marchand	marchand	PROPN
hassl-3389	88	40	,	,	PUNCT
hassl-3389	88	41	hennig	hennig	PROPN
hassl-3389	88	42	-	-	PUNCT
hassl-3389	88	43	thurau	thurau	PROPN
hassl-3389	88	44	,	,	PUNCT
hassl-3389	88	45	&	&	CCONJ
hassl-3389	88	46	flemming	flemming	NOUN
hassl-3389	88	47	,	,	PUNCT
hassl-3389	88	48	2021	2021	NUM
hassl-3389	88	49	)	)	PUNCT
hassl-3389	88	50	.	.	PUNCT
hassl-3389	89	1	therefore	therefore	ADV
hassl-3389	89	2	,	,	PUNCT
hassl-3389	89	3	in	in	ADP
hassl-3389	89	4	this	this	DET
hassl-3389	89	5	study	study	NOUN
hassl-3389	89	6	,	,	PUNCT
hassl-3389	89	7	we	we	PRON
hassl-3389	89	8	focus	focus	VERB
hassl-3389	89	9	on	on	ADP
hassl-3389	89	10	a	a	DET
hassl-3389	89	11	firm	firm	NOUN
hassl-3389	89	12	’s	’s	PART
hassl-3389	89	13	strategy	strategy	NOUN
hassl-3389	89	14	,	,	PUNCT
hassl-3389	89	15	which	which	PRON
hassl-3389	89	16	is	be	AUX
hassl-3389	89	17	crucial	crucial	ADJ
hassl-3389	89	18	to	to	ADP
hassl-3389	89	19	the	the	DET
hassl-3389	89	20	decision	decision	NOUN
hassl-3389	89	21	-	-	PUNCT
hassl-3389	89	22	making	make	VERB
hassl-3389	89	23	process	process	NOUN
hassl-3389	89	24	,	,	PUNCT
hassl-3389	89	25	especially	especially	ADV
hassl-3389	89	26	regarding	regard	VERB
hassl-3389	89	27	the	the	DET
hassl-3389	89	28	firm	firm	NOUN
hassl-3389	89	29	’s	’s	PART
hassl-3389	89	30	competitiveness	competitiveness	NOUN
hassl-3389	89	31	and	and	CCONJ
hassl-3389	89	32	especially	especially	ADV
hassl-3389	89	33	through	through	ADP
hassl-3389	89	34	social	social	ADJ
hassl-3389	89	35	media	medium	NOUN
hassl-3389	89	36	adoption	adoption	NOUN
hassl-3389	89	37	.	.	PUNCT
hassl-3389	90	1	more	more	ADV
hassl-3389	90	2	specifically	specifically	ADV
hassl-3389	90	3	,	,	PUNCT
hassl-3389	90	4	this	this	DET
hassl-3389	90	5	study	study	NOUN
hassl-3389	90	6	focuses	focus	VERB
hassl-3389	90	7	on	on	ADP
hassl-3389	90	8	dc	dc	PROPN
hassl-3389	90	9	through	through	ADP
hassl-3389	90	10	the	the	DET
hassl-3389	90	11	signal	signal	NOUN
hassl-3389	90	12	of	of	ADP
hassl-3389	90	13	diversification	diversification	NOUN
hassl-3389	90	14	strategy	strategy	NOUN
hassl-3389	90	15	and	and	CCONJ
hassl-3389	90	16	how	how	SCONJ
hassl-3389	90	17	this	this	PRON
hassl-3389	90	18	influences	influence	VERB
hassl-3389	90	19	social	social	ADJ
hassl-3389	90	20	media	medium	NOUN
hassl-3389	90	21	adoption	adoption	NOUN
hassl-3389	90	22	.	.	PUNCT
hassl-3389	91	1	2.3	2.3	NUM
hassl-3389	91	2	.	.	PUNCT
hassl-3389	92	1	diversification	diversification	NOUN
hassl-3389	92	2	strategy	strategy	NOUN
hassl-3389	92	3	a	a	DET
hassl-3389	92	4	diversification	diversification	NOUN
hassl-3389	92	5	strategy	strategy	NOUN
hassl-3389	92	6	is	be	AUX
hassl-3389	92	7	a	a	DET
hassl-3389	92	8	firm	firm	ADJ
hassl-3389	92	9	-	-	PUNCT
hassl-3389	92	10	level	level	NOUN
hassl-3389	92	11	strategic	strategic	ADJ
hassl-3389	92	12	approach	approach	NOUN
hassl-3389	92	13	to	to	PART
hassl-3389	92	14	enhance	enhance	VERB
hassl-3389	92	15	the	the	DET
hassl-3389	92	16	competitive	competitive	ADJ
hassl-3389	92	17	advantage	advantage	NOUN
hassl-3389	92	18	in	in	ADP
hassl-3389	92	19	a	a	DET
hassl-3389	92	20	highly	highly	ADV
hassl-3389	92	21	competitive	competitive	ADJ
hassl-3389	92	22	environment	environment	NOUN
hassl-3389	92	23	by	by	ADP
hassl-3389	92	24	applying	apply	VERB
hassl-3389	92	25	the	the	DET
hassl-3389	92	26	dc	dc	PROPN
hassl-3389	92	27	approach	approach	NOUN
hassl-3389	92	28	.	.	PUNCT
hassl-3389	93	1	although	although	SCONJ
hassl-3389	93	2	the	the	DET
hassl-3389	93	3	prior	prior	ADJ
hassl-3389	93	4	literature	literature	NOUN
hassl-3389	93	5	has	have	AUX
hassl-3389	93	6	discussed	discuss	VERB
hassl-3389	93	7	various	various	ADJ
hassl-3389	93	8	diversification	diversification	NOUN
hassl-3389	93	9	strategies	strategy	NOUN
hassl-3389	93	10	,	,	PUNCT
hassl-3389	93	11	the	the	DET
hassl-3389	93	12	two	two	NUM
hassl-3389	93	13	most	most	ADV
hassl-3389	93	14	common	common	ADJ
hassl-3389	93	15	diversification	diversification	NOUN
hassl-3389	93	16	strategies	strategy	NOUN
hassl-3389	93	17	that	that	PRON
hassl-3389	93	18	are	be	AUX
hassl-3389	93	19	being	be	AUX
hassl-3389	93	20	explored	explore	VERB
hassl-3389	93	21	in	in	ADP
hassl-3389	93	22	this	this	DET
hassl-3389	93	23	study	study	NOUN
hassl-3389	93	24	are	be	AUX
hassl-3389	93	25	product	product	NOUN
hassl-3389	93	26	diversification	diversification	NOUN
hassl-3389	93	27	and	and	CCONJ
hassl-3389	93	28	market	market	NOUN
hassl-3389	93	29	diversification	diversification	NOUN
hassl-3389	93	30	(	(	PUNCT
hassl-3389	93	31	lee	lee	PROPN
hassl-3389	93	32	&	&	CCONJ
hassl-3389	93	33	habte	habte	PROPN
hassl-3389	93	34	-	-	PUNCT
hassl-3389	93	35	giorgis	giorgis	NOUN
hassl-3389	93	36	,	,	PUNCT
hassl-3389	93	37	2004	2004	NUM
hassl-3389	93	38	)	)	PUNCT
hassl-3389	93	39	.	.	PUNCT
hassl-3389	94	1	a	a	DET
hassl-3389	94	2	firm	firm	NOUN
hassl-3389	94	3	’s	’s	PART
hassl-3389	94	4	product	product	NOUN
hassl-3389	94	5	diversification	diversification	NOUN
hassl-3389	94	6	strategy	strategy	NOUN
hassl-3389	94	7	aims	aim	VERB
hassl-3389	94	8	to	to	PART
hassl-3389	94	9	leverage	leverage	VERB
hassl-3389	94	10	competitiveness	competitiveness	NOUN
hassl-3389	94	11	by	by	ADP
hassl-3389	94	12	diversifying	diversify	VERB
hassl-3389	94	13	resources	resource	NOUN
hassl-3389	94	14	across	across	ADP
hassl-3389	94	15	product	product	NOUN
hassl-3389	94	16	lines	line	NOUN
hassl-3389	94	17	(	(	PUNCT
hassl-3389	94	18	geringer	geringer	NOUN
hassl-3389	94	19	,	,	PUNCT
hassl-3389	94	20	tallman	tallman	PROPN
hassl-3389	94	21	,	,	PUNCT
hassl-3389	94	22	&	&	CCONJ
hassl-3389	94	23	olsen	olsen	PROPN
hassl-3389	94	24	,	,	PUNCT
hassl-3389	94	25	2000	2000	NUM
hassl-3389	94	26	)	)	PUNCT
hassl-3389	94	27	in	in	ADP
hassl-3389	94	28	response	response	NOUN
hassl-3389	94	29	to	to	ADP
hassl-3389	94	30	various	various	ADJ
hassl-3389	94	31	and	and	CCONJ
hassl-3389	94	32	unique	unique	ADJ
hassl-3389	94	33	demands	demand	NOUN
hassl-3389	94	34	from	from	ADP
hassl-3389	94	35	potential	potential	ADJ
hassl-3389	94	36	customers	customer	NOUN
hassl-3389	94	37	.	.	PUNCT
hassl-3389	95	1	firms	firm	NOUN
hassl-3389	95	2	with	with	ADP
hassl-3389	95	3	a	a	DET
hassl-3389	95	4	product	product	NOUN
hassl-3389	95	5	diversification	diversification	NOUN
hassl-3389	95	6	strategy	strategy	NOUN
hassl-3389	95	7	offer	offer	NOUN
hassl-3389	95	8	products	product	NOUN
hassl-3389	95	9	or	or	CCONJ
hassl-3389	95	10	services	service	NOUN
hassl-3389	95	11	in	in	ADP
hassl-3389	95	12	more	more	ADJ
hassl-3389	95	13	than	than	ADP
hassl-3389	95	14	one	one	NUM
hassl-3389	95	15	industry	industry	NOUN
hassl-3389	95	16	or	or	CCONJ
hassl-3389	95	17	market	market	NOUN
hassl-3389	95	18	;	;	PUNCT
hassl-3389	95	19	such	such	ADJ
hassl-3389	95	20	diversification	diversification	NOUN
hassl-3389	95	21	can	can	AUX
hassl-3389	95	22	be	be	AUX
hassl-3389	95	23	either	either	CCONJ
hassl-3389	95	24	related	related	ADJ
hassl-3389	95	25	or	or	CCONJ
hassl-3389	95	26	unrelated	unrelated	ADJ
hassl-3389	95	27	(	(	PUNCT
hassl-3389	95	28	palepu	palepu	NOUN
hassl-3389	95	29	,	,	PUNCT
hassl-3389	95	30	1985	1985	NUM
hassl-3389	95	31	)	)	PUNCT
hassl-3389	95	32	.	.	PUNCT
hassl-3389	96	1	prior	prior	ADJ
hassl-3389	96	2	studies	study	NOUN
hassl-3389	96	3	have	have	AUX
hassl-3389	96	4	argued	argue	VERB
hassl-3389	96	5	that	that	SCONJ
hassl-3389	96	6	a	a	DET
hassl-3389	96	7	product	product	NOUN
hassl-3389	96	8	diversification	diversification	NOUN
hassl-3389	96	9	strategy	strategy	NOUN
hassl-3389	96	10	within	within	ADP
hassl-3389	96	11	an	an	DET
hassl-3389	96	12	industry	industry	NOUN
hassl-3389	96	13	is	be	AUX
hassl-3389	96	14	correlated	correlate	VERB
hassl-3389	96	15	with	with	ADP
hassl-3389	96	16	sales	sale	NOUN
hassl-3389	96	17	growth	growth	NOUN
hassl-3389	96	18	(	(	PUNCT
hassl-3389	96	19	nobeoka	nobeoka	PROPN
hassl-3389	96	20	&	&	CCONJ
hassl-3389	96	21	cusumano	cusumano	PROPN
hassl-3389	96	22	,	,	PUNCT
hassl-3389	96	23	1997	1997	NUM
hassl-3389	96	24	)	)	PUNCT
hassl-3389	96	25	and	and	CCONJ
hassl-3389	96	26	an	an	DET
hassl-3389	96	27	increase	increase	NOUN
hassl-3389	96	28	in	in	ADP
hassl-3389	96	29	market	market	NOUN
hassl-3389	96	30	share	share	NOUN
hassl-3389	96	31	(	(	PUNCT
hassl-3389	96	32	kekre	kekre	PROPN
hassl-3389	96	33	&	&	CCONJ
hassl-3389	96	34	srinivasan	srinivasan	NOUN
hassl-3389	96	35	,	,	PUNCT
hassl-3389	96	36	1990	1990	NUM
hassl-3389	96	37	)	)	PUNCT
hassl-3389	96	38	.	.	PUNCT
hassl-3389	97	1	accordingly	accordingly	ADV
hassl-3389	97	2	,	,	PUNCT
hassl-3389	97	3	lee	lee	PROPN
hassl-3389	97	4	and	and	CCONJ
hassl-3389	97	5	habte	habte	NOUN
hassl-3389	97	6	-	-	PUNCT
hassl-3389	97	7	giorgis	giorgis	NOUN
hassl-3389	97	8	(	(	PUNCT
hassl-3389	97	9	2004	2004	NUM
hassl-3389	97	10	)	)	PUNCT
hassl-3389	97	11	provided	provide	VERB
hassl-3389	97	12	evidence	evidence	NOUN
hassl-3389	97	13	of	of	ADP
hassl-3389	97	14	a	a	DET
hassl-3389	97	15	positive	positive	ADJ
hassl-3389	97	16	relationship	relationship	NOUN
hassl-3389	97	17	between	between	ADP
hassl-3389	97	18	product	product	NOUN
hassl-3389	97	19	diversification	diversification	NOUN
hassl-3389	97	20	and	and	CCONJ
hassl-3389	97	21	firm	firm	ADJ
hassl-3389	97	22	performance	performance	NOUN
hassl-3389	97	23	.	.	PUNCT
hassl-3389	98	1	to	to	PART
hassl-3389	98	2	be	be	AUX
hassl-3389	98	3	highly	highly	ADV
hassl-3389	98	4	adaptive	adaptive	ADJ
hassl-3389	98	5	in	in	ADP
hassl-3389	98	6	the	the	DET
hassl-3389	98	7	social	social	ADJ
hassl-3389	98	8	media	medium	NOUN
hassl-3389	98	9	era	era	NOUN
hassl-3389	98	10	,	,	PUNCT
hassl-3389	98	11	firms	firm	NOUN
hassl-3389	98	12	that	that	PRON
hassl-3389	98	13	focus	focus	VERB
hassl-3389	98	14	on	on	ADP
hassl-3389	98	15	product	product	NOUN
hassl-3389	98	16	diversification	diversification	NOUN
hassl-3389	98	17	may	may	AUX
hassl-3389	98	18	emphasize	emphasize	VERB
hassl-3389	98	19	social	social	ADJ
hassl-3389	98	20	media	medium	NOUN
hassl-3389	98	21	as	as	ADP
hassl-3389	98	22	one	one	NUM
hassl-3389	98	23	of	of	ADP
hassl-3389	98	24	the	the	DET
hassl-3389	98	25	tools	tool	NOUN
hassl-3389	98	26	for	for	ADP
hassl-3389	98	27	retrieving	retrieve	VERB
hassl-3389	98	28	information	information	NOUN
hassl-3389	98	29	regarding	regard	VERB
hassl-3389	98	30	customer	customer	NOUN
hassl-3389	98	31	demand	demand	NOUN
hassl-3389	98	32	.	.	PUNCT
hassl-3389	99	1	therefore	therefore	ADV
hassl-3389	99	2	,	,	PUNCT
hassl-3389	99	3	we	we	PRON
hassl-3389	99	4	hypothesize	hypothesize	VERB
hassl-3389	99	5	that	that	SCONJ
hassl-3389	99	6	a	a	DET
hassl-3389	99	7	product	product	NOUN
hassl-3389	99	8	diversification	diversification	NOUN
hassl-3389	99	9	strategy	strategy	NOUN
hassl-3389	99	10	may	may	AUX
hassl-3389	99	11	influence	influence	VERB
hassl-3389	99	12	social	social	ADJ
hassl-3389	99	13	media	medium	NOUN
hassl-3389	99	14	adoption	adoption	NOUN
hassl-3389	99	15	as	as	SCONJ
hassl-3389	99	16	follows	follow	VERB
hassl-3389	99	17	:	:	PUNCT
hassl-3389	99	18	hypothesis	hypothesis	NOUN
hassl-3389	99	19	1	1	NUM
hassl-3389	99	20	:	:	PUNCT
hassl-3389	99	21	a	a	DET
hassl-3389	99	22	product	product	NOUN
hassl-3389	99	23	diversification	diversification	NOUN
hassl-3389	99	24	strategy	strategy	NOUN
hassl-3389	99	25	is	be	AUX
hassl-3389	99	26	positively	positively	ADV
hassl-3389	99	27	related	relate	VERB
hassl-3389	99	28	to	to	ADP
hassl-3389	99	29	social	social	ADJ
hassl-3389	99	30	media	medium	NOUN
hassl-3389	99	31	adoption	adoption	NOUN
hassl-3389	99	32	.	.	PUNCT
hassl-3389	100	1	furthermore	furthermore	ADV
hassl-3389	100	2	,	,	PUNCT
hassl-3389	100	3	to	to	PART
hassl-3389	100	4	achieve	achieve	VERB
hassl-3389	100	5	diversification	diversification	NOUN
hassl-3389	100	6	,	,	PUNCT
hassl-3389	100	7	a	a	DET
hassl-3389	100	8	firm	firm	NOUN
hassl-3389	100	9	may	may	AUX
hassl-3389	100	10	also	also	ADV
hassl-3389	100	11	market	market	VERB
hassl-3389	100	12	its	its	PRON
hassl-3389	100	13	product	product	NOUN
hassl-3389	100	14	in	in	ADP
hassl-3389	100	15	different	different	ADJ
hassl-3389	100	16	geographic	geographic	ADJ
hassl-3389	100	17	locations	location	NOUN
hassl-3389	100	18	through	through	ADP
hassl-3389	100	19	a	a	DET
hassl-3389	100	20	market	market	NOUN
hassl-3389	100	21	diversification	diversification	NOUN
hassl-3389	100	22	strategy	strategy	NOUN
hassl-3389	100	23	(	(	PUNCT
hassl-3389	100	24	dundas	dundas	PROPN
hassl-3389	100	25	&	&	CCONJ
hassl-3389	100	26	richardson	richardson	PROPN
hassl-3389	100	27	,	,	PUNCT
hassl-3389	100	28	1980	1980	NUM
hassl-3389	100	29	)	)	PUNCT
hassl-3389	100	30	.	.	PUNCT
hassl-3389	101	1	a	a	DET
hassl-3389	101	2	market	market	NOUN
hassl-3389	101	3	diversification	diversification	NOUN
hassl-3389	101	4	strategy	strategy	NOUN
hassl-3389	101	5	benefits	benefit	VERB
hassl-3389	101	6	a	a	DET
hassl-3389	101	7	firm	firm	NOUN
hassl-3389	101	8	through	through	ADP
hassl-3389	101	9	economies	economy	NOUN
hassl-3389	101	10	of	of	ADP
hassl-3389	101	11	scale	scale	NOUN
hassl-3389	101	12	and	and	CCONJ
hassl-3389	101	13	scope	scope	NOUN
hassl-3389	101	14	for	for	ADP
hassl-3389	101	15	sustainability	sustainability	NOUN
hassl-3389	101	16	purposes	purpose	NOUN
hassl-3389	101	17	(	(	PUNCT
hassl-3389	101	18	hitt	hitt	X
hassl-3389	101	19	,	,	PUNCT
hassl-3389	101	20	hoskisson	hoskisson	PROPN
hassl-3389	101	21	,	,	PUNCT
hassl-3389	101	22	&	&	CCONJ
hassl-3389	101	23	kim	kim	PROPN
hassl-3389	101	24	,	,	PUNCT
hassl-3389	101	25	1997	1997	NUM
hassl-3389	101	26	)	)	PUNCT
hassl-3389	101	27	,	,	PUNCT
hassl-3389	101	28	such	such	ADJ
hassl-3389	101	29	as	as	ADP
hassl-3389	101	30	the	the	DET
hassl-3389	101	31	scale	scale	NOUN
hassl-3389	101	32	of	of	ADP
hassl-3389	101	33	production	production	NOUN
hassl-3389	101	34	,	,	PUNCT
hassl-3389	101	35	marketing	marketing	NOUN
hassl-3389	101	36	,	,	PUNCT
hassl-3389	101	37	research	research	NOUN
hassl-3389	101	38	and	and	CCONJ
hassl-3389	101	39	development	development	NOUN
hassl-3389	101	40	(	(	PUNCT
hassl-3389	101	41	r&d	r&d	NOUN
hassl-3389	101	42	)	)	PUNCT
hassl-3389	101	43	,	,	PUNCT
hassl-3389	101	44	and	and	CCONJ
hassl-3389	101	45	overall	overall	ADJ
hassl-3389	101	46	operations	operation	NOUN
hassl-3389	101	47	(	(	PUNCT
hassl-3389	101	48	amit	amit	PROPN
hassl-3389	101	49	&	&	CCONJ
hassl-3389	101	50	livnat	livnat	PROPN
hassl-3389	101	51	,	,	PUNCT
hassl-3389	101	52	1988	1988	NUM
hassl-3389	101	53	)	)	PUNCT
hassl-3389	101	54	.	.	PUNCT
hassl-3389	102	1	in	in	ADP
hassl-3389	102	2	addition	addition	NOUN
hassl-3389	102	3	,	,	PUNCT
hassl-3389	102	4	the	the	DET
hassl-3389	102	5	market	market	NOUN
hassl-3389	102	6	diversification	diversification	NOUN
hassl-3389	102	7	strategy	strategy	NOUN
hassl-3389	102	8	is	be	AUX
hassl-3389	102	9	argued	argue	VERB
hassl-3389	102	10	to	to	PART
hassl-3389	102	11	be	be	AUX
hassl-3389	102	12	one	one	NUM
hassl-3389	102	13	of	of	ADP
hassl-3389	102	14	the	the	DET
hassl-3389	102	15	most	most	ADV
hassl-3389	102	16	important	important	ADJ
hassl-3389	102	17	strategies	strategy	NOUN
hassl-3389	102	18	for	for	ADP
hassl-3389	102	19	risk	risk	NOUN
hassl-3389	102	20	reduction	reduction	NOUN
hassl-3389	102	21	and	and	CCONJ
hassl-3389	102	22	long	long	ADJ
hassl-3389	102	23	-	-	PUNCT
hassl-3389	102	24	term	term	NOUN
hassl-3389	102	25	achievement	achievement	NOUN
hassl-3389	102	26	(	(	PUNCT
hassl-3389	102	27	lee	lee	PROPN
hassl-3389	102	28	&	&	CCONJ
hassl-3389	102	29	jang	jang	PROPN
hassl-3389	102	30	,	,	PUNCT
hassl-3389	102	31	2007	2007	NUM
hassl-3389	102	32	)	)	PUNCT
hassl-3389	102	33	.	.	PUNCT
hassl-3389	103	1	accordingly	accordingly	ADV
hassl-3389	103	2	,	,	PUNCT
hassl-3389	103	3	previous	previous	ADJ
hassl-3389	103	4	studies	study	NOUN
hassl-3389	103	5	support	support	VERB
hassl-3389	103	6	the	the	DET
hassl-3389	103	7	positive	positive	ADJ
hassl-3389	103	8	effect	effect	NOUN
hassl-3389	103	9	of	of	ADP
hassl-3389	103	10	a	a	DET
hassl-3389	103	11	firm	firm	NOUN
hassl-3389	103	12	’s	’s	PART
hassl-3389	103	13	market	market	NOUN
hassl-3389	103	14	diversification	diversification	NOUN
hassl-3389	103	15	strategy	strategy	NOUN
hassl-3389	103	16	on	on	ADP
hassl-3389	103	17	its	its	PRON
hassl-3389	103	18	performance	performance	NOUN
hassl-3389	103	19	(	(	PUNCT
hassl-3389	103	20	geringer	geringer	NOUN
hassl-3389	103	21	et	et	PROPN
hassl-3389	103	22	al	al	PROPN
hassl-3389	103	23	.	.	PROPN
hassl-3389	103	24	,	,	PUNCT
hassl-3389	103	25	2000	2000	NUM
hassl-3389	103	26	;	;	PUNCT
hassl-3389	103	27	lee	lee	PROPN
hassl-3389	103	28	&	&	CCONJ
hassl-3389	103	29	habte	habte	PROPN
hassl-3389	103	30	-	-	PUNCT
hassl-3389	103	31	giorgis	giorgis	NOUN
hassl-3389	103	32	,	,	PUNCT
hassl-3389	103	33	2004	2004	NUM
hassl-3389	103	34	)	)	PUNCT
hassl-3389	103	35	.	.	PUNCT
hassl-3389	104	1	therefore	therefore	ADV
hassl-3389	104	2	,	,	PUNCT
hassl-3389	104	3	we	we	PRON
hassl-3389	104	4	believe	believe	VERB
hassl-3389	104	5	that	that	SCONJ
hassl-3389	104	6	social	social	ADJ
hassl-3389	104	7	media	medium	NOUN
hassl-3389	104	8	could	could	AUX
hassl-3389	104	9	enhance	enhance	VERB
hassl-3389	104	10	the	the	DET
hassl-3389	104	11	success	success	NOUN
hassl-3389	104	12	of	of	ADP
hassl-3389	104	13	market	market	NOUN
hassl-3389	104	14	diversification	diversification	NOUN
hassl-3389	104	15	,	,	PUNCT
hassl-3389	104	16	as	as	SCONJ
hassl-3389	104	17	it	it	PRON
hassl-3389	104	18	provides	provide	VERB
hassl-3389	104	19	an	an	DET
hassl-3389	104	20	effective	effective	ADJ
hassl-3389	104	21	way	way	NOUN
hassl-3389	104	22	to	to	PART
hassl-3389	104	23	reach	reach	VERB
hassl-3389	104	24	potential	potential	ADJ
hassl-3389	104	25	customers	customer	NOUN
hassl-3389	104	26	in	in	ADP
hassl-3389	104	27	different	different	ADJ
hassl-3389	104	28	markets	market	NOUN
hassl-3389	104	29	.	.	PUNCT
hassl-3389	105	1	put	put	VERB
hassl-3389	105	2	differently	differently	ADV
hassl-3389	105	3	,	,	PUNCT
hassl-3389	105	4	firms	firm	NOUN
hassl-3389	105	5	with	with	ADP
hassl-3389	105	6	a	a	DET
hassl-3389	105	7	market	market	NOUN
hassl-3389	105	8	diversification	diversification	NOUN
hassl-3389	105	9	strategy	strategy	NOUN
hassl-3389	105	10	may	may	AUX
hassl-3389	105	11	be	be	AUX
hassl-3389	105	12	likely	likely	ADJ
hassl-3389	105	13	to	to	PART
hassl-3389	105	14	use	use	VERB
hassl-3389	105	15	social	social	ADJ
hassl-3389	105	16	media	medium	NOUN
hassl-3389	105	17	as	as	SCONJ
hassl-3389	105	18	it	it	PRON
hassl-3389	105	19	is	be	AUX
hassl-3389	105	20	perceived	perceive	VERB
hassl-3389	105	21	to	to	PART
hassl-3389	105	22	be	be	AUX
hassl-3389	105	23	beneficial	beneficial	ADJ
hassl-3389	105	24	for	for	ADP
hassl-3389	105	25	firms	firm	NOUN
hassl-3389	105	26	.	.	PUNCT
hassl-3389	106	1	hypothesis	hypothesis	NOUN
hassl-3389	106	2	2	2	NUM
hassl-3389	106	3	:	:	PUNCT
hassl-3389	106	4	a	a	DET
hassl-3389	106	5	market	market	NOUN
hassl-3389	106	6	diversification	diversification	NOUN
hassl-3389	106	7	strategy	strategy	NOUN
hassl-3389	106	8	is	be	AUX
hassl-3389	106	9	positively	positively	ADV
hassl-3389	106	10	related	relate	VERB
hassl-3389	106	11	to	to	ADP
hassl-3389	106	12	social	social	ADJ
hassl-3389	106	13	media	medium	NOUN
hassl-3389	106	14	adoption	adoption	NOUN
hassl-3389	106	15	.	.	PUNCT
hassl-3389	107	1	figure	figure	NOUN
hassl-3389	107	2	1	1	NUM
hassl-3389	107	3	illustrates	illustrate	VERB
hassl-3389	107	4	the	the	DET
hassl-3389	107	5	research	research	NOUN
hassl-3389	107	6	framework	framework	NOUN
hassl-3389	107	7	proposed	propose	VERB
hassl-3389	107	8	in	in	ADP
hassl-3389	107	9	this	this	DET
hassl-3389	107	10	study	study	NOUN
hassl-3389	107	11	.	.	PUNCT
hassl-3389	108	1	humanities	humanity	NOUN
hassl-3389	108	2	and	and	CCONJ
hassl-3389	108	3	social	social	ADJ
hassl-3389	108	4	sciences	science	NOUN
hassl-3389	108	5	letters	letter	NOUN
hassl-3389	108	6	,	,	PUNCT
hassl-3389	108	7	2023	2023	NUM
hassl-3389	108	8	,	,	PUNCT
hassl-3389	108	9	11(2	11(2	NUM
hassl-3389	108	10	):	):	PUNCT
hassl-3389	108	11	238	238	NUM
hassl-3389	108	12	-	-	SYM
hassl-3389	108	13	248	248	NUM
hassl-3389	108	14	242	242	NUM
hassl-3389	108	15	©	©	ADP
hassl-3389	108	16	2023	2023	NUM
hassl-3389	108	17	conscientia	conscientia	PROPN
hassl-3389	108	18	beam	beam	PROPN
hassl-3389	108	19	.	.	PUNCT
hassl-3389	109	1	all	all	DET
hassl-3389	109	2	rights	right	NOUN
hassl-3389	109	3	reserved	reserve	VERB
hassl-3389	109	4	.	.	PUNCT
hassl-3389	110	1	figure	figure	NOUN
hassl-3389	110	2	1	1	NUM
hassl-3389	110	3	.	.	PUNCT
hassl-3389	111	1	the	the	DET
hassl-3389	111	2	framework	framework	NOUN
hassl-3389	111	3	proposed	propose	VERB
hassl-3389	111	4	in	in	ADP
hassl-3389	111	5	this	this	DET
hassl-3389	111	6	study	study	NOUN
hassl-3389	111	7	.	.	PUNCT
hassl-3389	112	1	3	3	X
hassl-3389	112	2	.	.	X
hassl-3389	112	3	methods	method	NOUN
hassl-3389	112	4	based	base	VERB
hassl-3389	112	5	on	on	ADP
hassl-3389	112	6	data	datum	NOUN
hassl-3389	112	7	from	from	ADP
hassl-3389	112	8	the	the	DET
hassl-3389	112	9	compustat	compustat	NOUN
hassl-3389	112	10	database	database	NOUN
hassl-3389	112	11	,	,	PUNCT
hassl-3389	112	12	the	the	DET
hassl-3389	112	13	observations	observation	NOUN
hassl-3389	112	14	used	use	VERB
hassl-3389	112	15	in	in	ADP
hassl-3389	112	16	this	this	DET
hassl-3389	112	17	study	study	NOUN
hassl-3389	112	18	comprised	comprise	VERB
hassl-3389	112	19	1,392	1,392	NUM
hassl-3389	112	20	public	public	ADJ
hassl-3389	112	21	firms	firm	NOUN
hassl-3389	112	22	.	.	PUNCT
hassl-3389	113	1	logistic	logistic	ADJ
hassl-3389	113	2	regression	regression	NOUN
hassl-3389	113	3	was	be	AUX
hassl-3389	113	4	used	use	VERB
hassl-3389	113	5	as	as	ADP
hassl-3389	113	6	the	the	DET
hassl-3389	113	7	primary	primary	ADJ
hassl-3389	113	8	analysis	analysis	NOUN
hassl-3389	113	9	technique	technique	NOUN
hassl-3389	113	10	to	to	PART
hassl-3389	113	11	test	test	VERB
hassl-3389	113	12	the	the	DET
hassl-3389	113	13	hypothesized	hypothesized	ADJ
hassl-3389	113	14	relationships	relationship	NOUN
hassl-3389	113	15	.	.	PUNCT
hassl-3389	114	1	social	social	ADJ
hassl-3389	114	2	media	medium	NOUN
hassl-3389	114	3	adoption	adoption	NOUN
hassl-3389	114	4	was	be	AUX
hassl-3389	114	5	operationalized	operationalize	VERB
hassl-3389	114	6	following	follow	VERB
hassl-3389	114	7	a	a	DET
hassl-3389	114	8	prior	prior	ADJ
hassl-3389	114	9	study	study	NOUN
hassl-3389	114	10	that	that	PRON
hassl-3389	114	11	collected	collect	VERB
hassl-3389	114	12	binary	binary	ADJ
hassl-3389	114	13	data	datum	NOUN
hassl-3389	114	14	on	on	ADP
hassl-3389	114	15	whether	whether	SCONJ
hassl-3389	114	16	or	or	CCONJ
hassl-3389	114	17	not	not	PART
hassl-3389	114	18	a	a	DET
hassl-3389	114	19	firm	firm	NOUN
hassl-3389	114	20	was	be	AUX
hassl-3389	114	21	active	active	ADJ
hassl-3389	114	22	on	on	ADP
hassl-3389	114	23	social	social	ADJ
hassl-3389	114	24	media	medium	NOUN
hassl-3389	114	25	(	(	PUNCT
hassl-3389	114	26	miller	miller	PROPN
hassl-3389	114	27	&	&	CCONJ
hassl-3389	114	28	tucker	tucker	PROPN
hassl-3389	114	29	,	,	PUNCT
hassl-3389	114	30	2013	2013	NUM
hassl-3389	114	31	)	)	PUNCT
hassl-3389	114	32	.	.	PUNCT
hassl-3389	115	1	in	in	ADP
hassl-3389	115	2	addition	addition	NOUN
hassl-3389	115	3	,	,	PUNCT
hassl-3389	115	4	social	social	ADJ
hassl-3389	115	5	media	medium	NOUN
hassl-3389	115	6	data	datum	NOUN
hassl-3389	115	7	were	be	AUX
hassl-3389	115	8	manually	manually	ADV
hassl-3389	115	9	retrieved	retrieve	VERB
hassl-3389	115	10	from	from	ADP
hassl-3389	115	11	firms	firm	NOUN
hassl-3389	115	12	’	’	PART
hassl-3389	115	13	official	official	ADJ
hassl-3389	115	14	websites	website	NOUN
hassl-3389	115	15	listed	list	VERB
hassl-3389	115	16	in	in	ADP
hassl-3389	115	17	the	the	DET
hassl-3389	115	18	s&p	s&p	PROPN
hassl-3389	115	19	compustat	compustat	NOUN
hassl-3389	115	20	database	database	NOUN
hassl-3389	115	21	using	use	VERB
hassl-3389	115	22	the	the	DET
hassl-3389	115	23	data	data	NOUN
hassl-3389	115	24	-	-	PUNCT
hassl-3389	115	25	crawling	crawl	VERB
hassl-3389	115	26	technique	technique	NOUN
hassl-3389	115	27	.	.	PUNCT
hassl-3389	116	1	we	we	PRON
hassl-3389	116	2	created	create	VERB
hassl-3389	116	3	programming	programming	NOUN
hassl-3389	116	4	codes	code	NOUN
hassl-3389	116	5	using	use	VERB
hassl-3389	116	6	python	python	NOUN
hassl-3389	116	7	to	to	PART
hassl-3389	116	8	access	access	VERB
hassl-3389	116	9	each	each	DET
hassl-3389	116	10	company	company	NOUN
hassl-3389	116	11	’s	’s	PART
hassl-3389	116	12	website	website	NOUN
hassl-3389	116	13	and	and	CCONJ
hassl-3389	116	14	find	find	VERB
hassl-3389	116	15	out	out	ADP
hassl-3389	116	16	whether	whether	SCONJ
hassl-3389	116	17	any	any	DET
hassl-3389	116	18	social	social	ADJ
hassl-3389	116	19	media	medium	NOUN
hassl-3389	116	20	accounts	account	NOUN
hassl-3389	116	21	were	be	AUX
hassl-3389	116	22	listed	list	VERB
hassl-3389	116	23	.	.	PUNCT
hassl-3389	117	1	relying	rely	VERB
hassl-3389	117	2	on	on	ADP
hassl-3389	117	3	the	the	DET
hassl-3389	117	4	parsimony	parsimony	NOUN
hassl-3389	117	5	approach	approach	NOUN
hassl-3389	117	6	,	,	PUNCT
hassl-3389	117	7	we	we	PRON
hassl-3389	117	8	focused	focus	VERB
hassl-3389	117	9	in	in	ADP
hassl-3389	117	10	particular	particular	ADJ
hassl-3389	117	11	on	on	ADP
hassl-3389	117	12	the	the	DET
hassl-3389	117	13	four	four	NUM
hassl-3389	117	14	most	most	ADV
hassl-3389	117	15	popular	popular	ADJ
hassl-3389	117	16	social	social	ADJ
hassl-3389	117	17	media	medium	NOUN
hassl-3389	117	18	platforms	platform	NOUN
hassl-3389	117	19	for	for	ADP
hassl-3389	117	20	networking	network	VERB
hassl-3389	117	21	(	(	PUNCT
hassl-3389	117	22	facebook	facebook	NOUN
hassl-3389	117	23	and	and	CCONJ
hassl-3389	117	24	linkedin	linkedin	NOUN
hassl-3389	117	25	)	)	PUNCT
hassl-3389	117	26	,	,	PUNCT
hassl-3389	117	27	microblogging	microblogge	VERB
hassl-3389	117	28	(	(	PUNCT
hassl-3389	117	29	twitter	twitter	NOUN
hassl-3389	117	30	)	)	PUNCT
hassl-3389	117	31	,	,	PUNCT
hassl-3389	117	32	and	and	CCONJ
hassl-3389	117	33	video	video	NOUN
hassl-3389	117	34	sharing	sharing	NOUN
hassl-3389	117	35	(	(	PUNCT
hassl-3389	117	36	youtube	youtube	NOUN
hassl-3389	117	37	)	)	PUNCT
hassl-3389	117	38	(	(	PUNCT
hassl-3389	117	39	culnan	culnan	PROPN
hassl-3389	117	40	,	,	PUNCT
hassl-3389	117	41	mchugh	mchugh	PROPN
hassl-3389	117	42	,	,	PUNCT
hassl-3389	117	43	&	&	CCONJ
hassl-3389	117	44	zubillaga	zubillaga	PROPN
hassl-3389	117	45	,	,	PUNCT
hassl-3389	117	46	2010	2010	NUM
hassl-3389	117	47	)	)	PUNCT
hassl-3389	117	48	.	.	PUNCT
hassl-3389	118	1	moreover	moreover	ADV
hassl-3389	118	2	,	,	PUNCT
hassl-3389	118	3	product	product	NOUN
hassl-3389	118	4	and	and	CCONJ
hassl-3389	118	5	market	market	NOUN
hassl-3389	118	6	diversification	diversification	NOUN
hassl-3389	118	7	were	be	AUX
hassl-3389	118	8	computed	compute	VERB
hassl-3389	118	9	using	use	VERB
hassl-3389	118	10	the	the	DET
hassl-3389	118	11	entropy	entropy	NOUN
hassl-3389	118	12	measure	measure	NOUN
hassl-3389	118	13	(	(	PUNCT
hassl-3389	118	14	jacquemin	jacquemin	PROPN
hassl-3389	118	15	&	&	CCONJ
hassl-3389	118	16	berry	berry	PROPN
hassl-3389	118	17	,	,	PUNCT
hassl-3389	118	18	1979	1979	NUM
hassl-3389	118	19	)	)	PUNCT
hassl-3389	118	20	.	.	PUNCT
hassl-3389	119	1	regarding	regard	VERB
hassl-3389	119	2	the	the	DET
hassl-3389	119	3	confounding	confound	VERB
hassl-3389	119	4	factors	factor	NOUN
hassl-3389	119	5	,	,	PUNCT
hassl-3389	119	6	we	we	PRON
hassl-3389	119	7	controlled	control	VERB
hassl-3389	119	8	for	for	ADP
hassl-3389	119	9	potential	potential	ADJ
hassl-3389	119	10	confounders	confounder	NOUN
hassl-3389	119	11	by	by	ADP
hassl-3389	119	12	including	include	VERB
hassl-3389	119	13	firm	firm	ADJ
hassl-3389	119	14	age	age	NOUN
hassl-3389	119	15	,	,	PUNCT
hassl-3389	119	16	size	size	NOUN
hassl-3389	119	17	,	,	PUNCT
hassl-3389	119	18	industry	industry	NOUN
hassl-3389	119	19	(	(	PUNCT
hassl-3389	119	20	service	service	NOUN
hassl-3389	119	21	or	or	CCONJ
hassl-3389	119	22	otherwise	otherwise	ADV
hassl-3389	119	23	)	)	PUNCT
hassl-3389	119	24	,	,	PUNCT
hassl-3389	119	25	u.s.-based	u.s.-based	ADJ
hassl-3389	119	26	,	,	PUNCT
hassl-3389	119	27	and	and	CCONJ
hassl-3389	119	28	the	the	DET
hassl-3389	119	29	firm	firm	NOUN
hassl-3389	119	30	’s	’s	PART
hassl-3389	119	31	total	total	ADJ
hassl-3389	119	32	debt	debt	NOUN
hassl-3389	119	33	as	as	SCONJ
hassl-3389	119	34	our	our	PRON
hassl-3389	119	35	control	control	NOUN
hassl-3389	119	36	variables	variable	VERB
hassl-3389	119	37	in	in	ADP
hassl-3389	119	38	the	the	DET
hassl-3389	119	39	analyses	analysis	NOUN
hassl-3389	119	40	.	.	PUNCT
hassl-3389	120	1	regarding	regard	VERB
hassl-3389	120	2	the	the	DET
hassl-3389	120	3	analyses	analysis	NOUN
hassl-3389	120	4	,	,	PUNCT
hassl-3389	120	5	logistic	logistic	ADJ
hassl-3389	120	6	regression	regression	NOUN
hassl-3389	120	7	is	be	AUX
hassl-3389	120	8	appropriate	appropriate	ADJ
hassl-3389	120	9	for	for	ADP
hassl-3389	120	10	a	a	DET
hassl-3389	120	11	dependent	dependent	ADJ
hassl-3389	120	12	variable	variable	NOUN
hassl-3389	120	13	that	that	PRON
hassl-3389	120	14	is	be	AUX
hassl-3389	120	15	dichotomous	dichotomous	ADJ
hassl-3389	120	16	–	–	PUNCT
hassl-3389	120	17	in	in	ADP
hassl-3389	120	18	this	this	DET
hassl-3389	120	19	study	study	NOUN
hassl-3389	120	20	,	,	PUNCT
hassl-3389	120	21	social	social	ADJ
hassl-3389	120	22	media	medium	NOUN
hassl-3389	120	23	adoption	adoption	NOUN
hassl-3389	120	24	(	(	PUNCT
hassl-3389	120	25	yes	yes	INTJ
hassl-3389	120	26	or	or	CCONJ
hassl-3389	120	27	no	no	NOUN
hassl-3389	120	28	)	)	PUNCT
hassl-3389	120	29	.	.	PUNCT
hassl-3389	121	1	according	accord	VERB
hassl-3389	121	2	to	to	ADP
hassl-3389	121	3	hilbe	hilbe	NOUN
hassl-3389	121	4	(	(	PUNCT
hassl-3389	121	5	2009	2009	NUM
hassl-3389	121	6	)	)	PUNCT
hassl-3389	121	7	,	,	PUNCT
hassl-3389	121	8	logistic	logistic	ADJ
hassl-3389	121	9	regression	regression	NOUN
hassl-3389	121	10	is	be	AUX
hassl-3389	121	11	one	one	NUM
hassl-3389	121	12	of	of	ADP
hassl-3389	121	13	the	the	DET
hassl-3389	121	14	dominant	dominant	ADJ
hassl-3389	121	15	methods	method	NOUN
hassl-3389	121	16	used	use	VERB
hassl-3389	121	17	to	to	PART
hassl-3389	121	18	analyze	analyze	VERB
hassl-3389	121	19	binary	binary	ADJ
hassl-3389	121	20	data	datum	NOUN
hassl-3389	121	21	.	.	PUNCT
hassl-3389	122	1	it	it	PRON
hassl-3389	122	2	examines	examine	VERB
hassl-3389	122	3	whether	whether	SCONJ
hassl-3389	122	4	the	the	DET
hassl-3389	122	5	independent	independent	ADJ
hassl-3389	122	6	variables	variable	NOUN
hassl-3389	122	7	predict	predict	VERB
hassl-3389	122	8	the	the	DET
hassl-3389	122	9	classification	classification	NOUN
hassl-3389	122	10	of	of	ADP
hassl-3389	122	11	cases	case	NOUN
hassl-3389	122	12	into	into	ADP
hassl-3389	122	13	the	the	DET
hassl-3389	122	14	two	two	NUM
hassl-3389	122	15	categories	category	NOUN
hassl-3389	122	16	of	of	ADP
hassl-3389	122	17	the	the	DET
hassl-3389	122	18	dependent	dependent	ADJ
hassl-3389	122	19	variable	variable	NOUN
hassl-3389	122	20	–	–	PUNCT
hassl-3389	122	21	yes	yes	INTJ
hassl-3389	122	22	or	or	CCONJ
hassl-3389	122	23	no	no	INTJ
hassl-3389	122	24	(	(	PUNCT
hassl-3389	122	25	menard	menard	NOUN
hassl-3389	122	26	,	,	PUNCT
hassl-3389	122	27	2010	2010	NUM
hassl-3389	122	28	)	)	PUNCT
hassl-3389	122	29	.	.	PUNCT
hassl-3389	123	1	more	more	ADV
hassl-3389	123	2	specifically	specifically	ADV
hassl-3389	123	3	,	,	PUNCT
hassl-3389	123	4	it	it	PRON
hassl-3389	123	5	defines	define	VERB
hassl-3389	123	6	the	the	DET
hassl-3389	123	7	probability	probability	NOUN
hassl-3389	123	8	of	of	ADP
hassl-3389	123	9	a	a	DET
hassl-3389	123	10	specific	specific	ADJ
hassl-3389	123	11	outcome	outcome	NOUN
hassl-3389	123	12	as	as	ADP
hassl-3389	123	13	a	a	DET
hassl-3389	123	14	case	case	NOUN
hassl-3389	123	15	divided	divide	VERB
hassl-3389	123	16	by	by	ADP
hassl-3389	123	17	the	the	DET
hassl-3389	123	18	probability	probability	NOUN
hassl-3389	123	19	of	of	ADP
hassl-3389	123	20	an	an	DET
hassl-3389	123	21	outcome	outcome	NOUN
hassl-3389	123	22	that	that	PRON
hassl-3389	123	23	is	be	AUX
hassl-3389	123	24	a	a	DET
hassl-3389	123	25	non	non	ADJ
hassl-3389	123	26	-	-	NOUN
hassl-3389	123	27	case	case	NOUN
hassl-3389	123	28	(	(	PUNCT
hassl-3389	123	29	kleinbaum	kleinbaum	PROPN
hassl-3389	123	30	,	,	PUNCT
hassl-3389	123	31	dietz	dietz	PROPN
hassl-3389	123	32	,	,	PUNCT
hassl-3389	123	33	gail	gail	PROPN
hassl-3389	123	34	,	,	PUNCT
hassl-3389	123	35	klein	klein	PROPN
hassl-3389	123	36	,	,	PUNCT
hassl-3389	123	37	&	&	CCONJ
hassl-3389	123	38	klein	klein	PROPN
hassl-3389	123	39	,	,	PUNCT
hassl-3389	123	40	2002	2002	NUM
hassl-3389	123	41	)	)	PUNCT
hassl-3389	123	42	.	.	PUNCT
hassl-3389	124	1	in	in	ADP
hassl-3389	124	2	employing	employ	VERB
hassl-3389	124	3	logistic	logistic	ADJ
hassl-3389	124	4	regression	regression	NOUN
hassl-3389	124	5	,	,	PUNCT
hassl-3389	124	6	the	the	DET
hassl-3389	124	7	independent	independent	ADJ
hassl-3389	124	8	variables	variable	NOUN
hassl-3389	124	9	can	can	AUX
hassl-3389	124	10	be	be	AUX
hassl-3389	124	11	continuous	continuous	ADJ
hassl-3389	124	12	,	,	PUNCT
hassl-3389	124	13	categorical	categorical	ADJ
hassl-3389	124	14	,	,	PUNCT
hassl-3389	124	15	or	or	CCONJ
hassl-3389	124	16	binary	binary	NOUN
hassl-3389	124	17	.	.	PUNCT
hassl-3389	125	1	in	in	ADP
hassl-3389	125	2	this	this	DET
hassl-3389	125	3	study	study	NOUN
hassl-3389	125	4	,	,	PUNCT
hassl-3389	125	5	our	our	PRON
hassl-3389	125	6	main	main	ADJ
hassl-3389	125	7	independent	independent	ADJ
hassl-3389	125	8	variables	variable	NOUN
hassl-3389	125	9	(	(	PUNCT
hassl-3389	125	10	product	product	NOUN
hassl-3389	125	11	diversification	diversification	NOUN
hassl-3389	125	12	strategy	strategy	NOUN
hassl-3389	125	13	and	and	CCONJ
hassl-3389	125	14	market	market	NOUN
hassl-3389	125	15	diversification	diversification	NOUN
hassl-3389	125	16	strategy	strategy	NOUN
hassl-3389	125	17	)	)	PUNCT
hassl-3389	125	18	are	be	AUX
hassl-3389	125	19	continuous	continuous	ADJ
hassl-3389	125	20	,	,	PUNCT
hassl-3389	125	21	as	as	ADV
hassl-3389	125	22	well	well	ADV
hassl-3389	125	23	as	as	ADP
hassl-3389	125	24	some	some	PRON
hassl-3389	125	25	of	of	ADP
hassl-3389	125	26	our	our	PRON
hassl-3389	125	27	control	control	NOUN
hassl-3389	125	28	variables	variable	NOUN
hassl-3389	125	29	such	such	ADJ
hassl-3389	125	30	as	as	ADP
hassl-3389	125	31	age	age	NOUN
hassl-3389	125	32	,	,	PUNCT
hassl-3389	125	33	size	size	NOUN
hassl-3389	125	34	,	,	PUNCT
hassl-3389	125	35	and	and	CCONJ
hassl-3389	125	36	total	total	ADJ
hassl-3389	125	37	debt	debt	NOUN
hassl-3389	125	38	,	,	PUNCT
hassl-3389	125	39	while	while	SCONJ
hassl-3389	125	40	the	the	DET
hassl-3389	125	41	u.s.-based	u.s.-based	ADJ
hassl-3389	125	42	and	and	CCONJ
hassl-3389	125	43	industry	industry	NOUN
hassl-3389	125	44	variables	variable	NOUN
hassl-3389	125	45	are	be	AUX
hassl-3389	125	46	binary	binary	ADJ
hassl-3389	125	47	.	.	PUNCT
hassl-3389	126	1	4	4	X
hassl-3389	126	2	.	.	NOUN
hassl-3389	126	3	results	result	NOUN
hassl-3389	126	4	drawing	draw	VERB
hassl-3389	126	5	on	on	ADP
hassl-3389	126	6	data	datum	NOUN
hassl-3389	126	7	from	from	ADP
hassl-3389	126	8	1,392	1,392	NUM
hassl-3389	126	9	public	public	ADJ
hassl-3389	126	10	firms	firm	NOUN
hassl-3389	126	11	,	,	PUNCT
hassl-3389	126	12	table	table	NOUN
hassl-3389	126	13	1	1	NUM
hassl-3389	126	14	reveals	reveal	VERB
hassl-3389	126	15	the	the	DET
hassl-3389	126	16	descriptive	descriptive	ADJ
hassl-3389	126	17	statistics	statistic	NOUN
hassl-3389	126	18	for	for	ADP
hassl-3389	126	19	each	each	DET
hassl-3389	126	20	variable	variable	NOUN
hassl-3389	126	21	included	include	VERB
hassl-3389	126	22	in	in	ADP
hassl-3389	126	23	this	this	DET
hassl-3389	126	24	study	study	NOUN
hassl-3389	126	25	.	.	PUNCT
hassl-3389	127	1	to	to	PART
hassl-3389	127	2	highlight	highlight	VERB
hassl-3389	127	3	the	the	DET
hassl-3389	127	4	crucial	crucial	ADJ
hassl-3389	127	5	information	information	NOUN
hassl-3389	127	6	,	,	PUNCT
hassl-3389	127	7	we	we	PRON
hassl-3389	127	8	discuss	discuss	VERB
hassl-3389	127	9	some	some	PRON
hassl-3389	127	10	of	of	ADP
hassl-3389	127	11	the	the	DET
hassl-3389	127	12	data	datum	NOUN
hassl-3389	127	13	from	from	ADP
hassl-3389	127	14	table	table	NOUN
hassl-3389	127	15	1	1	NUM
hassl-3389	127	16	here	here	ADV
hassl-3389	127	17	to	to	PART
hassl-3389	127	18	demonstrate	demonstrate	VERB
hassl-3389	127	19	its	its	PRON
hassl-3389	127	20	key	key	ADJ
hassl-3389	127	21	descriptive	descriptive	ADJ
hassl-3389	127	22	statistics	statistic	NOUN
hassl-3389	127	23	.	.	PUNCT
hassl-3389	128	1	concerning	concern	VERB
hassl-3389	128	2	social	social	ADJ
hassl-3389	128	3	media	medium	NOUN
hassl-3389	128	4	adoption	adoption	NOUN
hassl-3389	128	5	,	,	PUNCT
hassl-3389	128	6	the	the	DET
hassl-3389	128	7	binary	binary	ADJ
hassl-3389	128	8	dependent	dependent	ADJ
hassl-3389	128	9	variable	variable	NOUN
hassl-3389	128	10	,	,	PUNCT
hassl-3389	128	11	56	56	NUM
hassl-3389	128	12	%	%	NOUN
hassl-3389	128	13	of	of	ADP
hassl-3389	128	14	the	the	DET
hassl-3389	128	15	1,392	1,392	NUM
hassl-3389	128	16	firms	firm	NOUN
hassl-3389	128	17	utilized	utilize	VERB
hassl-3389	128	18	at	at	ADP
hassl-3389	128	19	least	least	ADJ
hassl-3389	128	20	one	one	NUM
hassl-3389	128	21	of	of	ADP
hassl-3389	128	22	the	the	DET
hassl-3389	128	23	most	most	ADV
hassl-3389	128	24	popular	popular	ADJ
hassl-3389	128	25	social	social	ADJ
hassl-3389	128	26	media	medium	NOUN
hassl-3389	128	27	platforms	platform	NOUN
hassl-3389	128	28	for	for	ADP
hassl-3389	128	29	business	business	NOUN
hassl-3389	128	30	–	–	PUNCT
hassl-3389	128	31	facebook	facebook	NOUN
hassl-3389	128	32	,	,	PUNCT
hassl-3389	128	33	linkedin	linkedin	NOUN
hassl-3389	128	34	,	,	PUNCT
hassl-3389	128	35	twitter	twitter	NOUN
hassl-3389	128	36	,	,	PUNCT
hassl-3389	128	37	and	and	CCONJ
hassl-3389	128	38	youtube	youtube	NOUN
hassl-3389	128	39	.	.	PUNCT
hassl-3389	129	1	the	the	DET
hassl-3389	129	2	average	average	ADJ
hassl-3389	129	3	age	age	NOUN
hassl-3389	129	4	of	of	ADP
hassl-3389	129	5	the	the	DET
hassl-3389	129	6	public	public	ADJ
hassl-3389	129	7	firms	firm	NOUN
hassl-3389	129	8	included	include	VERB
hassl-3389	129	9	in	in	ADP
hassl-3389	129	10	these	these	DET
hassl-3389	129	11	analyses	analysis	NOUN
hassl-3389	129	12	was	be	AUX
hassl-3389	129	13	13.5	13.5	NUM
hassl-3389	129	14	years	year	NOUN
hassl-3389	129	15	.	.	PUNCT
hassl-3389	130	1	regarding	regard	VERB
hassl-3389	130	2	the	the	DET
hassl-3389	130	3	industry	industry	NOUN
hassl-3389	130	4	as	as	ADP
hassl-3389	130	5	a	a	DET
hassl-3389	130	6	control	control	NOUN
hassl-3389	130	7	variable	variable	NOUN
hassl-3389	130	8	,	,	PUNCT
hassl-3389	130	9	we	we	PRON
hassl-3389	130	10	controlled	control	VERB
hassl-3389	130	11	for	for	ADP
hassl-3389	130	12	the	the	DET
hassl-3389	130	13	service	service	NOUN
hassl-3389	130	14	sector	sector	NOUN
hassl-3389	130	15	versus	versus	ADP
hassl-3389	130	16	other	other	ADJ
hassl-3389	130	17	sectors	sector	NOUN
hassl-3389	130	18	as	as	ADP
hassl-3389	130	19	a	a	DET
hassl-3389	130	20	binary	binary	ADJ
hassl-3389	130	21	variable	variable	NOUN
hassl-3389	130	22	.	.	PUNCT
hassl-3389	131	1	according	accord	VERB
hassl-3389	131	2	to	to	ADP
hassl-3389	131	3	the	the	DET
hassl-3389	131	4	descriptive	descriptive	ADJ
hassl-3389	131	5	results	result	NOUN
hassl-3389	131	6	,	,	PUNCT
hassl-3389	131	7	22.8	22.8	NUM
hassl-3389	131	8	%	%	NOUN
hassl-3389	131	9	of	of	ADP
hassl-3389	131	10	the	the	DET
hassl-3389	131	11	firms	firm	NOUN
hassl-3389	131	12	were	be	AUX
hassl-3389	131	13	categorized	categorize	VERB
hassl-3389	131	14	as	as	ADP
hassl-3389	131	15	in	in	ADP
hassl-3389	131	16	the	the	DET
hassl-3389	131	17	service	service	NOUN
hassl-3389	131	18	sector	sector	NOUN
hassl-3389	131	19	.	.	PUNCT
hassl-3389	132	1	in	in	ADP
hassl-3389	132	2	addition	addition	NOUN
hassl-3389	132	3	,	,	PUNCT
hassl-3389	132	4	88.6	88.6	NUM
hassl-3389	132	5	%	%	NOUN
hassl-3389	132	6	of	of	ADP
hassl-3389	132	7	the	the	DET
hassl-3389	132	8	firms	firm	NOUN
hassl-3389	132	9	had	have	VERB
hassl-3389	132	10	their	their	PRON
hassl-3389	132	11	headquarters	headquarter	NOUN
hassl-3389	132	12	in	in	ADP
hassl-3389	132	13	the	the	DET
hassl-3389	132	14	u.s	u.s	PROPN
hassl-3389	132	15	.	.	PROPN
hassl-3389	132	16	these	these	DET
hassl-3389	132	17	results	result	NOUN
hassl-3389	132	18	provide	provide	VERB
hassl-3389	132	19	an	an	DET
hassl-3389	132	20	overview	overview	NOUN
hassl-3389	132	21	of	of	ADP
hassl-3389	132	22	the	the	DET
hassl-3389	132	23	characteristics	characteristic	NOUN
hassl-3389	132	24	of	of	ADP
hassl-3389	132	25	the	the	DET
hassl-3389	132	26	dataset	dataset	NOUN
hassl-3389	132	27	used	use	VERB
hassl-3389	132	28	in	in	ADP
hassl-3389	132	29	this	this	DET
hassl-3389	132	30	study	study	NOUN
hassl-3389	132	31	and	and	CCONJ
hassl-3389	132	32	serve	serve	VERB
hassl-3389	132	33	as	as	ADP
hassl-3389	132	34	a	a	DET
hassl-3389	132	35	guide	guide	NOUN
hassl-3389	132	36	to	to	ADP
hassl-3389	132	37	further	further	ADJ
hassl-3389	132	38	interpretation	interpretation	NOUN
hassl-3389	132	39	.	.	PUNCT
hassl-3389	133	1	humanities	humanity	NOUN
hassl-3389	133	2	and	and	CCONJ
hassl-3389	133	3	social	social	ADJ
hassl-3389	133	4	sciences	science	NOUN
hassl-3389	133	5	letters	letter	NOUN
hassl-3389	133	6	,	,	PUNCT
hassl-3389	133	7	2023	2023	NUM
hassl-3389	133	8	,	,	PUNCT
hassl-3389	133	9	11(2	11(2	NUM
hassl-3389	133	10	):	):	PUNCT
hassl-3389	133	11	238	238	NUM
hassl-3389	133	12	-	-	SYM
hassl-3389	133	13	248	248	NUM
hassl-3389	133	14	243	243	NUM
hassl-3389	133	15	©	©	PROPN
hassl-3389	133	16	2023	2023	NUM
hassl-3389	133	17	conscientia	conscientia	PROPN
hassl-3389	133	18	beam	beam	PROPN
hassl-3389	133	19	.	.	PUNCT
hassl-3389	134	1	all	all	DET
hassl-3389	134	2	rights	right	NOUN
hassl-3389	134	3	reserved	reserve	VERB
hassl-3389	134	4	.	.	PUNCT
hassl-3389	135	1	table	table	NOUN
hassl-3389	135	2	1	1	NUM
hassl-3389	135	3	.	.	PUNCT
hassl-3389	135	4	descriptive	descriptive	ADJ
hassl-3389	135	5	statistics	statistic	NOUN
hassl-3389	135	6	.	.	PUNCT
hassl-3389	136	1	variables	variable	NOUN
hassl-3389	136	2	mean	mean	VERB
hassl-3389	136	3	s.d	s.d	PROPN
hassl-3389	136	4	.	.	PROPN
hassl-3389	136	5	sm_adoption	sm_adoption	NOUN
hassl-3389	136	6	0.560	0.560	NUM
hassl-3389	136	7	0.497	0.497	NUM
hassl-3389	136	8	age	age	NOUN
hassl-3389	136	9	13.569	13.569	NUM
hassl-3389	136	10	9.381	9.381	NUM
hassl-3389	136	11	size	size	NOUN
hassl-3389	136	12	-0.416	-0.416	PUNCT
hassl-3389	136	13	2.387	2.387	NUM
hassl-3389	136	14	service	service	NOUN
hassl-3389	136	15	0.228	0.228	NUM
hassl-3389	136	16	0.419	0.419	NUM
hassl-3389	136	17	u.s.-based	u.s.-base	VERB
hassl-3389	136	18	0.886	0.886	NUM
hassl-3389	136	19	0.317	0.317	NUM
hassl-3389	136	20	total	total	ADJ
hassl-3389	136	21	debt	debt	NOUN
hassl-3389	136	22	744.585	744.585	NUM
hassl-3389	136	23	173.057	173.057	NUM
hassl-3389	136	24	product_divers	product_diver	NOUN
hassl-3389	136	25	0.343	0.343	NUM
hassl-3389	136	26	0.481	0.481	NUM
hassl-3389	136	27	market_divers	market_diver	NOUN
hassl-3389	136	28	0.607	0.607	NUM
hassl-3389	136	29	0.657	0.657	NUM
hassl-3389	136	30	the	the	DET
hassl-3389	136	31	correlations	correlation	NOUN
hassl-3389	136	32	between	between	ADP
hassl-3389	136	33	each	each	DET
hassl-3389	136	34	pair	pair	NOUN
hassl-3389	136	35	of	of	ADP
hassl-3389	136	36	variables	variable	NOUN
hassl-3389	136	37	are	be	AUX
hassl-3389	136	38	exhibited	exhibit	VERB
hassl-3389	136	39	in	in	ADP
hassl-3389	136	40	table	table	NOUN
hassl-3389	136	41	2	2	NUM
hassl-3389	136	42	.	.	PUNCT
hassl-3389	137	1	it	it	PRON
hassl-3389	137	2	reveals	reveal	VERB
hassl-3389	137	3	that	that	SCONJ
hassl-3389	137	4	there	there	PRON
hassl-3389	137	5	is	be	VERB
hassl-3389	137	6	a	a	DET
hassl-3389	137	7	significant	significant	ADJ
hassl-3389	137	8	correlation	correlation	NOUN
hassl-3389	137	9	between	between	ADP
hassl-3389	137	10	the	the	DET
hassl-3389	137	11	independent	independent	ADJ
hassl-3389	137	12	variables	variable	NOUN
hassl-3389	137	13	and	and	CCONJ
hassl-3389	137	14	the	the	DET
hassl-3389	137	15	dependent	dependent	ADJ
hassl-3389	137	16	variable	variable	NOUN
hassl-3389	137	17	.	.	PUNCT
hassl-3389	138	1	specifically	specifically	ADV
hassl-3389	138	2	,	,	PUNCT
hassl-3389	138	3	the	the	DET
hassl-3389	138	4	correlation	correlation	NOUN
hassl-3389	138	5	between	between	ADP
hassl-3389	138	6	product	product	NOUN
hassl-3389	138	7	diversification	diversification	NOUN
hassl-3389	138	8	strategy	strategy	NOUN
hassl-3389	138	9	and	and	CCONJ
hassl-3389	138	10	social	social	ADJ
hassl-3389	138	11	media	medium	NOUN
hassl-3389	138	12	adoption	adoption	NOUN
hassl-3389	138	13	is	be	AUX
hassl-3389	138	14	statistically	statistically	ADV
hassl-3389	138	15	significant	significant	ADJ
hassl-3389	138	16	(	(	PUNCT
hassl-3389	138	17	r	r	NOUN
hassl-3389	138	18	=	=	SYM
hassl-3389	138	19	0.054	0.054	NUM
hassl-3389	138	20	,	,	PUNCT
hassl-3389	138	21	p	p	NOUN
hassl-3389	138	22	-	-	PUNCT
hassl-3389	138	23	value	value	NOUN
hassl-3389	138	24	<	<	NOUN
hassl-3389	138	25	0.05	0.05	NUM
hassl-3389	138	26	)	)	PUNCT
hassl-3389	138	27	.	.	PUNCT
hassl-3389	139	1	market	market	NOUN
hassl-3389	139	2	diversification	diversification	NOUN
hassl-3389	139	3	strategy	strategy	NOUN
hassl-3389	139	4	and	and	CCONJ
hassl-3389	139	5	social	social	ADJ
hassl-3389	139	6	media	medium	NOUN
hassl-3389	139	7	adoption	adoption	NOUN
hassl-3389	139	8	are	be	AUX
hassl-3389	139	9	also	also	ADV
hassl-3389	139	10	significantly	significantly	ADV
hassl-3389	139	11	correlated	correlate	VERB
hassl-3389	139	12	(	(	PUNCT
hassl-3389	139	13	r	r	NOUN
hassl-3389	139	14	=	=	SYM
hassl-3389	139	15	0.123	0.123	NUM
hassl-3389	139	16	,	,	PUNCT
hassl-3389	139	17	p	p	NOUN
hassl-3389	139	18	-	-	PUNCT
hassl-3389	139	19	value	value	NOUN
hassl-3389	139	20	<	<	NOUN
hassl-3389	139	21	0.001	0.001	NUM
hassl-3389	139	22	)	)	PUNCT
hassl-3389	139	23	.	.	PUNCT
hassl-3389	140	1	the	the	DET
hassl-3389	140	2	results	result	NOUN
hassl-3389	140	3	also	also	ADV
hassl-3389	140	4	indicate	indicate	VERB
hassl-3389	140	5	a	a	DET
hassl-3389	140	6	larger	large	ADJ
hassl-3389	140	7	effect	effect	NOUN
hassl-3389	140	8	of	of	ADP
hassl-3389	140	9	market	market	NOUN
hassl-3389	140	10	diversification	diversification	NOUN
hassl-3389	140	11	strategy	strategy	NOUN
hassl-3389	140	12	than	than	ADP
hassl-3389	140	13	of	of	ADP
hassl-3389	140	14	product	product	NOUN
hassl-3389	140	15	diversification	diversification	NOUN
hassl-3389	140	16	strategy	strategy	NOUN
hassl-3389	140	17	in	in	ADP
hassl-3389	140	18	influencing	influence	VERB
hassl-3389	140	19	a	a	DET
hassl-3389	140	20	firm	firm	NOUN
hassl-3389	140	21	’s	’s	PART
hassl-3389	140	22	decision	decision	NOUN
hassl-3389	140	23	to	to	PART
hassl-3389	140	24	implement	implement	VERB
hassl-3389	140	25	social	social	ADJ
hassl-3389	140	26	media	medium	NOUN
hassl-3389	140	27	in	in	ADP
hassl-3389	140	28	its	its	PRON
hassl-3389	140	29	business	business	NOUN
hassl-3389	140	30	practices	practice	NOUN
hassl-3389	140	31	.	.	PUNCT
hassl-3389	141	1	as	as	ADP
hassl-3389	141	2	a	a	DET
hassl-3389	141	3	consequence	consequence	NOUN
hassl-3389	141	4	,	,	PUNCT
hassl-3389	141	5	these	these	DET
hassl-3389	141	6	results	result	NOUN
hassl-3389	141	7	initially	initially	ADV
hassl-3389	141	8	support	support	VERB
hassl-3389	141	9	the	the	DET
hassl-3389	141	10	arguments	argument	NOUN
hassl-3389	141	11	proposed	propose	VERB
hassl-3389	141	12	within	within	ADP
hassl-3389	141	13	this	this	DET
hassl-3389	141	14	study	study	NOUN
hassl-3389	141	15	,	,	PUNCT
hassl-3389	141	16	highlighting	highlight	VERB
hassl-3389	141	17	the	the	DET
hassl-3389	141	18	importance	importance	NOUN
hassl-3389	141	19	of	of	ADP
hassl-3389	141	20	different	different	ADJ
hassl-3389	141	21	strategies	strategy	NOUN
hassl-3389	141	22	in	in	ADP
hassl-3389	141	23	social	social	ADJ
hassl-3389	141	24	media	medium	NOUN
hassl-3389	141	25	adoption	adoption	NOUN
hassl-3389	141	26	.	.	PUNCT
hassl-3389	142	1	regarding	regard	VERB
hassl-3389	142	2	the	the	DET
hassl-3389	142	3	control	control	NOUN
hassl-3389	142	4	variables	variable	NOUN
hassl-3389	142	5	,	,	PUNCT
hassl-3389	142	6	the	the	DET
hassl-3389	142	7	size	size	NOUN
hassl-3389	142	8	,	,	PUNCT
hassl-3389	142	9	service	service	NOUN
hassl-3389	142	10	,	,	PUNCT
hassl-3389	142	11	and	and	CCONJ
hassl-3389	142	12	u.s.-based	u.s.-based	ADJ
hassl-3389	142	13	variables	variable	NOUN
hassl-3389	142	14	are	be	AUX
hassl-3389	142	15	also	also	ADV
hassl-3389	142	16	significantly	significantly	ADV
hassl-3389	142	17	correlated	correlate	VERB
hassl-3389	142	18	with	with	ADP
hassl-3389	142	19	social	social	ADJ
hassl-3389	142	20	media	medium	NOUN
hassl-3389	142	21	adoption	adoption	NOUN
hassl-3389	142	22	(	(	PUNCT
hassl-3389	142	23	p	p	NOUN
hassl-3389	142	24	-	-	PUNCT
hassl-3389	142	25	value	value	NOUN
hassl-3389	142	26	<	<	NOUN
hassl-3389	142	27	0.05	0.05	NUM
hassl-3389	142	28	)	)	PUNCT
hassl-3389	142	29	,	,	PUNCT
hassl-3389	142	30	indicating	indicate	VERB
hassl-3389	142	31	that	that	SCONJ
hassl-3389	142	32	when	when	SCONJ
hassl-3389	142	33	firms	firm	NOUN
hassl-3389	142	34	make	make	VERB
hassl-3389	142	35	the	the	DET
hassl-3389	142	36	strategic	strategic	ADJ
hassl-3389	142	37	decision	decision	NOUN
hassl-3389	142	38	to	to	PART
hassl-3389	142	39	employ	employ	VERB
hassl-3389	142	40	social	social	ADJ
hassl-3389	142	41	media	medium	NOUN
hassl-3389	142	42	,	,	PUNCT
hassl-3389	142	43	these	these	DET
hassl-3389	142	44	factors	factor	NOUN
hassl-3389	142	45	may	may	AUX
hassl-3389	142	46	be	be	AUX
hassl-3389	142	47	crucial	crucial	ADJ
hassl-3389	142	48	determinants	determinant	NOUN
hassl-3389	142	49	.	.	PUNCT
hassl-3389	143	1	table	table	NOUN
hassl-3389	143	2	2	2	NUM
hassl-3389	143	3	.	.	PUNCT
hassl-3389	143	4	pearson	pearson	PROPN
hassl-3389	143	5	’s	’s	PART
hassl-3389	143	6	correlation	correlation	NOUN
hassl-3389	143	7	matrix	matrix	NOUN
hassl-3389	143	8	.	.	PUNCT
hassl-3389	144	1	variables	variable	NOUN
hassl-3389	144	2	sm_adoption	sm_adoption	NOUN
hassl-3389	144	3	age	age	NOUN
hassl-3389	144	4	size	size	NOUN
hassl-3389	144	5	service	service	NOUN
hassl-3389	144	6	u.s.based	u.s.base	VERB
hassl-3389	144	7	total	total	ADJ
hassl-3389	144	8	debt	debt	NOUN
hassl-3389	144	9	pro_diver	pro_diver	ADV
hassl-3389	144	10	mar_diver	mar_diver	NOUN
hassl-3389	144	11	sm_adoption	sm_adoption	NOUN
hassl-3389	144	12	1	1	NUM
hassl-3389	144	13	age	age	NOUN
hassl-3389	144	14	0.002	0.002	NUM
hassl-3389	144	15	1	1	NUM
hassl-3389	144	16	size	size	NOUN
hassl-3389	144	17	0.221	0.221	NUM
hassl-3389	144	18	*	*	PUNCT
hassl-3389	144	19	*	*	PUNCT
hassl-3389	144	20	*	*	PUNCT
hassl-3389	144	21	0.213	0.213	NUM
hassl-3389	144	22	*	*	PUNCT
hassl-3389	144	23	*	*	PUNCT
hassl-3389	144	24	*	*	SYM
hassl-3389	144	25	1	1	NUM
hassl-3389	144	26	service	service	NOUN
hassl-3389	144	27	0.159	0.159	NUM
hassl-3389	144	28	*	*	PUNCT
hassl-3389	144	29	*	*	PUNCT
hassl-3389	144	30	*	*	PUNCT
hassl-3389	145	1	-0.086	-0.086	PUNCT
hassl-3389	145	2	*	*	PUNCT
hassl-3389	145	3	*	*	PUNCT
hassl-3389	146	1	0.129	0.129	NUM
hassl-3389	146	2	*	*	PUNCT
hassl-3389	146	3	*	*	PUNCT
hassl-3389	146	4	*	*	PUNCT
hassl-3389	146	5	1	1	NUM
hassl-3389	146	6	u.s.-based	u.s.-base	VERB
hassl-3389	146	7	0.057	0.057	NUM
hassl-3389	146	8	*	*	SYM
hassl-3389	146	9	0.012	0.012	NUM
hassl-3389	146	10	-0.001	-0.001	NUM
hassl-3389	146	11	-0.016	-0.016	PUNCT
hassl-3389	146	12	1	1	NUM
hassl-3389	146	13	total	total	NOUN
hassl-3389	146	14	debt	debt	NOUN
hassl-3389	146	15	-0.031	-0.031	NOUN
hassl-3389	146	16	0.171	0.171	NOUN
hassl-3389	146	17	*	*	PUNCT
hassl-3389	146	18	*	*	PUNCT
hassl-3389	146	19	*	*	PUNCT
hassl-3389	146	20	0.278	0.278	NUM
hassl-3389	146	21	*	*	PUNCT
hassl-3389	146	22	*	*	PUNCT
hassl-3389	146	23	*	*	PUNCT
hassl-3389	146	24	-0.030	-0.030	X
hassl-3389	146	25	-0.029	-0.029	NOUN
hassl-3389	146	26	1	1	NUM
hassl-3389	146	27	product_divers	product_diver	NOUN
hassl-3389	146	28	0.054	0.054	NUM
hassl-3389	146	29	*	*	PUNCT
hassl-3389	147	1	0.304	0.304	NUM
hassl-3389	147	2	*	*	PUNCT
hassl-3389	147	3	*	*	PUNCT
hassl-3389	147	4	*	*	PUNCT
hassl-3389	147	5	0.381	0.381	NUM
hassl-3389	147	6	*	*	PUNCT
hassl-3389	147	7	*	*	PUNCT
hassl-3389	147	8	*	*	PUNCT
hassl-3389	147	9	-0.026	-0.026	PUNCT
hassl-3389	147	10	-0.001	-0.001	X
hassl-3389	147	11	0.110	0.110	NUM
hassl-3389	147	12	*	*	PUNCT
hassl-3389	147	13	*	*	PUNCT
hassl-3389	147	14	*	*	SYM
hassl-3389	147	15	1	1	NUM
hassl-3389	147	16	market_divers	market_diver	NOUN
hassl-3389	147	17	0.123	0.123	NUM
hassl-3389	147	18	*	*	PUNCT
hassl-3389	147	19	*	*	PUNCT
hassl-3389	147	20	*	*	PUNCT
hassl-3389	147	21	0.293	0.293	NUM
hassl-3389	147	22	*	*	PUNCT
hassl-3389	147	23	*	*	PUNCT
hassl-3389	147	24	*	*	PUNCT
hassl-3389	148	1	0.374	0.374	NUM
hassl-3389	148	2	*	*	PUNCT
hassl-3389	148	3	*	*	PUNCT
hassl-3389	148	4	*	*	X
hassl-3389	148	5	0.019	0.019	NUM
hassl-3389	148	6	-0.153	-0.153	NOUN
hassl-3389	148	7	*	*	PUNCT
hassl-3389	148	8	*	*	PUNCT
hassl-3389	148	9	*	*	PUNCT
hassl-3389	148	10	0.089	0.089	NUM
hassl-3389	148	11	*	*	PUNCT
hassl-3389	148	12	*	*	PUNCT
hassl-3389	148	13	*	*	PUNCT
hassl-3389	148	14	0.450	0.450	NUM
hassl-3389	148	15	*	*	PUNCT
hassl-3389	148	16	*	*	PUNCT
hassl-3389	148	17	*	*	SYM
hassl-3389	148	18	1	1	NUM
hassl-3389	148	19	table	table	NOUN
hassl-3389	148	20	3	3	NUM
hassl-3389	148	21	displays	display	VERB
hassl-3389	148	22	the	the	DET
hassl-3389	148	23	empirical	empirical	ADJ
hassl-3389	148	24	results	result	NOUN
hassl-3389	148	25	of	of	ADP
hassl-3389	148	26	the	the	DET
hassl-3389	148	27	logistic	logistic	ADJ
hassl-3389	148	28	regression	regression	NOUN
hassl-3389	148	29	to	to	PART
hassl-3389	148	30	test	test	VERB
hassl-3389	148	31	the	the	DET
hassl-3389	148	32	hypotheses	hypothesis	NOUN
hassl-3389	148	33	.	.	PUNCT
hassl-3389	149	1	we	we	PRON
hassl-3389	149	2	regressed	regress	VERB
hassl-3389	149	3	the	the	DET
hassl-3389	149	4	binary	binary	ADJ
hassl-3389	149	5	variable	variable	NOUN
hassl-3389	149	6	of	of	ADP
hassl-3389	149	7	social	social	ADJ
hassl-3389	149	8	media	medium	NOUN
hassl-3389	149	9	adoption	adoption	NOUN
hassl-3389	149	10	on	on	ADP
hassl-3389	149	11	the	the	DET
hassl-3389	149	12	control	control	NOUN
hassl-3389	149	13	variables	variable	NOUN
hassl-3389	149	14	(	(	PUNCT
hassl-3389	149	15	model	model	NOUN
hassl-3389	149	16	1	1	NUM
hassl-3389	149	17	)	)	PUNCT
hassl-3389	149	18	and	and	CCONJ
hassl-3389	149	19	our	our	PRON
hassl-3389	149	20	hypothesized	hypothesized	ADJ
hassl-3389	149	21	independent	independent	ADJ
hassl-3389	149	22	variables	variable	NOUN
hassl-3389	149	23	(	(	PUNCT
hassl-3389	149	24	model	model	NOUN
hassl-3389	149	25	2	2	NUM
hassl-3389	149	26	)	)	PUNCT
hassl-3389	149	27	.	.	PUNCT
hassl-3389	150	1	referring	refer	VERB
hassl-3389	150	2	to	to	ADP
hassl-3389	150	3	the	the	DET
hassl-3389	150	4	results	result	NOUN
hassl-3389	150	5	of	of	ADP
hassl-3389	150	6	model	model	NOUN
hassl-3389	150	7	1	1	NUM
hassl-3389	150	8	,	,	PUNCT
hassl-3389	150	9	it	it	PRON
hassl-3389	150	10	was	be	AUX
hassl-3389	150	11	found	find	VERB
hassl-3389	150	12	that	that	SCONJ
hassl-3389	150	13	firms	firm	NOUN
hassl-3389	150	14	in	in	ADP
hassl-3389	150	15	the	the	DET
hassl-3389	150	16	u.s	u.s	PROPN
hassl-3389	150	17	.	.	PROPN
hassl-3389	150	18	used	use	VERB
hassl-3389	150	19	social	social	ADJ
hassl-3389	150	20	media	medium	NOUN
hassl-3389	150	21	more	more	ADJ
hassl-3389	150	22	than	than	ADP
hassl-3389	150	23	those	those	PRON
hassl-3389	150	24	outside	outside	ADP
hassl-3389	150	25	the	the	DET
hassl-3389	150	26	u.s	u.s	PROPN
hassl-3389	150	27	.	.	PROPN
hassl-3389	150	28	,	,	PUNCT
hassl-3389	150	29	indicating	indicate	VERB
hassl-3389	150	30	that	that	SCONJ
hassl-3389	150	31	cultural	cultural	ADJ
hassl-3389	150	32	as	as	ADV
hassl-3389	150	33	well	well	ADV
hassl-3389	150	34	as	as	ADP
hassl-3389	150	35	geographical	geographical	ADJ
hassl-3389	150	36	factors	factor	NOUN
hassl-3389	150	37	may	may	AUX
hassl-3389	150	38	influence	influence	VERB
hassl-3389	150	39	a	a	DET
hassl-3389	150	40	firm	firm	NOUN
hassl-3389	150	41	’s	’s	PART
hassl-3389	150	42	decision	decision	NOUN
hassl-3389	150	43	to	to	PART
hassl-3389	150	44	use	use	VERB
hassl-3389	150	45	social	social	ADJ
hassl-3389	150	46	media	medium	NOUN
hassl-3389	150	47	in	in	ADP
hassl-3389	150	48	their	their	PRON
hassl-3389	150	49	business	business	NOUN
hassl-3389	150	50	activities	activity	NOUN
hassl-3389	150	51	.	.	PUNCT
hassl-3389	151	1	moreover	moreover	ADV
hassl-3389	151	2	,	,	PUNCT
hassl-3389	151	3	the	the	DET
hassl-3389	151	4	results	result	NOUN
hassl-3389	151	5	also	also	ADV
hassl-3389	151	6	reveal	reveal	VERB
hassl-3389	151	7	that	that	SCONJ
hassl-3389	151	8	total	total	ADJ
hassl-3389	151	9	debt	debt	NOUN
hassl-3389	151	10	negatively	negatively	ADV
hassl-3389	151	11	influences	influence	VERB
hassl-3389	151	12	social	social	ADJ
hassl-3389	151	13	media	medium	NOUN
hassl-3389	151	14	adoption	adoption	NOUN
hassl-3389	151	15	,	,	PUNCT
hassl-3389	151	16	while	while	SCONJ
hassl-3389	151	17	firm	firm	ADJ
hassl-3389	151	18	size	size	NOUN
hassl-3389	151	19	shows	show	VERB
hassl-3389	151	20	a	a	DET
hassl-3389	151	21	positive	positive	ADJ
hassl-3389	151	22	result	result	NOUN
hassl-3389	151	23	.	.	PUNCT
hassl-3389	152	1	these	these	DET
hassl-3389	152	2	results	result	NOUN
hassl-3389	152	3	support	support	VERB
hassl-3389	152	4	the	the	DET
hassl-3389	152	5	resource	resource	NOUN
hassl-3389	152	6	-	-	PUNCT
hassl-3389	152	7	based	base	VERB
hassl-3389	152	8	view	view	NOUN
hassl-3389	152	9	(	(	PUNCT
hassl-3389	152	10	barney	barney	NOUN
hassl-3389	152	11	,	,	PUNCT
hassl-3389	152	12	2001	2001	NUM
hassl-3389	152	13	;	;	PUNCT
hassl-3389	152	14	zahra	zahra	NOUN
hassl-3389	152	15	,	,	PUNCT
hassl-3389	152	16	2021	2021	NUM
hassl-3389	152	17	)	)	PUNCT
hassl-3389	152	18	of	of	ADP
hassl-3389	152	19	how	how	SCONJ
hassl-3389	152	20	firms	firm	NOUN
hassl-3389	152	21	make	make	VERB
hassl-3389	152	22	strategic	strategic	ADJ
hassl-3389	152	23	decisions	decision	NOUN
hassl-3389	152	24	based	base	VERB
hassl-3389	152	25	on	on	ADP
hassl-3389	152	26	their	their	PRON
hassl-3389	152	27	available	available	ADJ
hassl-3389	152	28	resources	resource	NOUN
hassl-3389	152	29	.	.	PUNCT
hassl-3389	153	1	firms	firm	NOUN
hassl-3389	153	2	in	in	ADP
hassl-3389	153	3	the	the	DET
hassl-3389	153	4	service	service	NOUN
hassl-3389	153	5	industry	industry	NOUN
hassl-3389	153	6	are	be	AUX
hassl-3389	153	7	also	also	ADV
hassl-3389	153	8	significantly	significantly	ADV
hassl-3389	153	9	more	more	ADV
hassl-3389	153	10	likely	likely	ADJ
hassl-3389	153	11	to	to	PART
hassl-3389	153	12	apply	apply	VERB
hassl-3389	153	13	social	social	ADJ
hassl-3389	153	14	media	medium	NOUN
hassl-3389	153	15	in	in	ADP
hassl-3389	153	16	their	their	PRON
hassl-3389	153	17	organization	organization	NOUN
hassl-3389	153	18	than	than	ADP
hassl-3389	153	19	their	their	PRON
hassl-3389	153	20	counterparts	counterpart	NOUN
hassl-3389	153	21	,	,	PUNCT
hassl-3389	153	22	indicating	indicate	VERB
hassl-3389	153	23	that	that	SCONJ
hassl-3389	153	24	social	social	ADJ
hassl-3389	153	25	media	medium	NOUN
hassl-3389	153	26	may	may	AUX
hassl-3389	153	27	be	be	AUX
hassl-3389	153	28	perceived	perceive	VERB
hassl-3389	153	29	as	as	ADP
hassl-3389	153	30	more	more	ADV
hassl-3389	153	31	beneficial	beneficial	ADJ
hassl-3389	153	32	for	for	ADP
hassl-3389	153	33	certain	certain	ADJ
hassl-3389	153	34	industries	industry	NOUN
hassl-3389	153	35	.	.	PUNCT
hassl-3389	154	1	the	the	DET
hassl-3389	154	2	relationships	relationship	NOUN
hassl-3389	154	3	between	between	ADP
hassl-3389	154	4	the	the	DET
hassl-3389	154	5	independent	independent	ADJ
hassl-3389	154	6	variables	variable	NOUN
hassl-3389	154	7	and	and	CCONJ
hassl-3389	154	8	the	the	DET
hassl-3389	154	9	dependent	dependent	ADJ
hassl-3389	154	10	variable	variable	NOUN
hassl-3389	154	11	are	be	AUX
hassl-3389	154	12	exhibited	exhibit	VERB
hassl-3389	154	13	in	in	ADP
hassl-3389	154	14	model	model	NOUN
hassl-3389	154	15	2	2	NUM
hassl-3389	154	16	.	.	PUNCT
hassl-3389	155	1	the	the	DET
hassl-3389	155	2	analyses	analysis	NOUN
hassl-3389	155	3	show	show	VERB
hassl-3389	155	4	that	that	SCONJ
hassl-3389	155	5	a	a	DET
hassl-3389	155	6	firm	firm	NOUN
hassl-3389	155	7	’s	’s	PART
hassl-3389	155	8	market	market	NOUN
hassl-3389	155	9	diversification	diversification	NOUN
hassl-3389	155	10	strategy	strategy	NOUN
hassl-3389	155	11	has	have	VERB
hassl-3389	155	12	a	a	DET
hassl-3389	155	13	positive	positive	ADJ
hassl-3389	155	14	relationship	relationship	NOUN
hassl-3389	155	15	with	with	ADP
hassl-3389	155	16	social	social	ADJ
hassl-3389	155	17	media	medium	NOUN
hassl-3389	155	18	adoption	adoption	NOUN
hassl-3389	155	19	(	(	PUNCT
hassl-3389	155	20	β	β	X
hassl-3389	155	21	=	=	SYM
hassl-3389	155	22	0.279	0.279	NUM
hassl-3389	155	23	,	,	PUNCT
hassl-3389	155	24	p	p	NOUN
hassl-3389	155	25	-	-	PUNCT
hassl-3389	155	26	value	value	NOUN
hassl-3389	155	27	<	<	X
hassl-3389	155	28	0.01	0.01	NUM
hassl-3389	155	29	)	)	PUNCT
hassl-3389	155	30	,	,	PUNCT
hassl-3389	155	31	supporting	support	VERB
hassl-3389	155	32	hypothesis	hypothesis	NOUN
hassl-3389	155	33	2	2	NUM
hassl-3389	155	34	.	.	PUNCT
hassl-3389	156	1	the	the	DET
hassl-3389	156	2	results	result	NOUN
hassl-3389	156	3	provide	provide	VERB
hassl-3389	156	4	empirical	empirical	ADJ
hassl-3389	156	5	evidence	evidence	NOUN
hassl-3389	156	6	that	that	SCONJ
hassl-3389	156	7	firms	firm	NOUN
hassl-3389	156	8	aiming	aim	VERB
hassl-3389	156	9	to	to	PART
hassl-3389	156	10	expand	expand	VERB
hassl-3389	156	11	into	into	ADP
hassl-3389	156	12	different	different	ADJ
hassl-3389	156	13	markets	market	NOUN
hassl-3389	156	14	consider	consider	VERB
hassl-3389	156	15	utilizing	utilize	VERB
hassl-3389	156	16	social	social	ADJ
hassl-3389	156	17	media	medium	NOUN
hassl-3389	156	18	since	since	SCONJ
hassl-3389	156	19	it	it	PRON
hassl-3389	156	20	can	can	AUX
hassl-3389	156	21	be	be	AUX
hassl-3389	156	22	a	a	DET
hassl-3389	156	23	marketing	marketing	NOUN
hassl-3389	156	24	tool	tool	NOUN
hassl-3389	156	25	for	for	ADP
hassl-3389	156	26	reaching	reach	VERB
hassl-3389	156	27	out	out	ADP
hassl-3389	156	28	to	to	ADP
hassl-3389	156	29	new	new	ADJ
hassl-3389	156	30	customers	customer	NOUN
hassl-3389	156	31	quickly	quickly	ADV
hassl-3389	156	32	and	and	CCONJ
hassl-3389	156	33	maybe	maybe	ADV
hassl-3389	156	34	more	more	ADV
hassl-3389	156	35	efficiently	efficiently	ADV
hassl-3389	156	36	.	.	PUNCT
hassl-3389	157	1	however	however	ADV
hassl-3389	157	2	,	,	PUNCT
hassl-3389	157	3	counter	counter	ADV
hassl-3389	157	4	to	to	ADP
hassl-3389	157	5	our	our	PRON
hassl-3389	157	6	expectations	expectation	NOUN
hassl-3389	157	7	,	,	PUNCT
hassl-3389	157	8	a	a	DET
hassl-3389	157	9	firm	firm	NOUN
hassl-3389	157	10	’s	’s	PART
hassl-3389	157	11	product	product	NOUN
hassl-3389	157	12	diversification	diversification	NOUN
hassl-3389	157	13	strategy	strategy	NOUN
hassl-3389	157	14	has	have	VERB
hassl-3389	157	15	no	no	DET
hassl-3389	157	16	note	note	NOUN
hassl-3389	157	17	:	:	PUNCT
hassl-3389	157	18	s.d	s.d	PROPN
hassl-3389	157	19	.	.	PUNCT
hassl-3389	158	1	=	=	NOUN
hassl-3389	158	2	standard	standard	ADJ
hassl-3389	158	3	deviation	deviation	NOUN
hassl-3389	158	4	;	;	PUNCT
hassl-3389	158	5	sm_adoption	sm_adoption	NOUN
hassl-3389	158	6	=	=	SYM
hassl-3389	158	7	social	social	ADJ
hassl-3389	158	8	media	medium	NOUN
hassl-3389	158	9	adoption	adoption	NOUN
hassl-3389	158	10	;	;	PUNCT
hassl-3389	158	11	product_divers	product_diver	NOUN
hassl-3389	158	12	=	=	SYM
hassl-3389	158	13	product	product	NOUN
hassl-3389	158	14	diversification	diversification	NOUN
hassl-3389	158	15	strategy	strategy	NOUN
hassl-3389	158	16	;	;	PUNCT
hassl-3389	159	1	market_divers	market_diver	NOUN
hassl-3389	159	2	=	=	SYM
hassl-3389	159	3	market	market	NOUN
hassl-3389	159	4	diversification	diversification	NOUN
hassl-3389	159	5	strategy	strategy	NOUN
hassl-3389	159	6	.	.	PUNCT
hassl-3389	160	1	note	note	VERB
hassl-3389	160	2	:	:	PUNCT
hassl-3389	161	1	*	*	PUNCT
hassl-3389	161	2	p	p	X
hassl-3389	161	3	<	<	X
hassl-3389	161	4	0.05	0.05	NUM
hassl-3389	161	5	,	,	PUNCT
hassl-3389	161	6	*	*	PUNCT
hassl-3389	161	7	*	*	PUNCT
hassl-3389	161	8	p	p	X
hassl-3389	161	9	<	<	X
hassl-3389	161	10	0.01	0.01	NUM
hassl-3389	161	11	,	,	PUNCT
hassl-3389	161	12	*	*	PUNCT
hassl-3389	161	13	*	*	PUNCT
hassl-3389	161	14	*	*	PUNCT
hassl-3389	161	15	p	p	X
hassl-3389	161	16	<	<	X
hassl-3389	161	17	0.001	0.001	NUM
hassl-3389	161	18	.	.	PUNCT
hassl-3389	161	19	sm_adoption	sm_adoption	NOUN
hassl-3389	161	20	=	=	SYM
hassl-3389	161	21	social	social	ADJ
hassl-3389	161	22	media	medium	NOUN
hassl-3389	161	23	adoption	adoption	NOUN
hassl-3389	161	24	;	;	PUNCT
hassl-3389	161	25	product_divers	product_diver	NOUN
hassl-3389	161	26	=	=	SYM
hassl-3389	161	27	product	product	NOUN
hassl-3389	161	28	diversification	diversification	NOUN
hassl-3389	161	29	strategy	strategy	NOUN
hassl-3389	161	30	;	;	PUNCT
hassl-3389	161	31	market_divers	market_diver	NOUN
hassl-3389	161	32	=	=	SYM
hassl-3389	161	33	market	market	NOUN
hassl-3389	161	34	diversification	diversification	NOUN
hassl-3389	161	35	strategy	strategy	NOUN
hassl-3389	161	36	.	.	PUNCT
hassl-3389	162	1	humanities	humanity	NOUN
hassl-3389	162	2	and	and	CCONJ
hassl-3389	162	3	social	social	ADJ
hassl-3389	162	4	sciences	science	NOUN
hassl-3389	162	5	letters	letter	NOUN
hassl-3389	162	6	,	,	PUNCT
hassl-3389	162	7	2023	2023	NUM
hassl-3389	162	8	,	,	PUNCT
hassl-3389	162	9	11(2	11(2	NUM
hassl-3389	162	10	):	):	PUNCT
hassl-3389	162	11	238	238	NUM
hassl-3389	162	12	-	-	SYM
hassl-3389	162	13	248	248	NUM
hassl-3389	162	14	244	244	NUM
hassl-3389	162	15	©	©	ADP
hassl-3389	162	16	2023	2023	NUM
hassl-3389	162	17	conscientia	conscientia	PROPN
hassl-3389	162	18	beam	beam	PROPN
hassl-3389	162	19	.	.	PUNCT
hassl-3389	163	1	all	all	DET
hassl-3389	163	2	rights	right	NOUN
hassl-3389	163	3	reserved	reserve	VERB
hassl-3389	163	4	.	.	PUNCT
hassl-3389	164	1	relationship	relationship	NOUN
hassl-3389	164	2	with	with	ADP
hassl-3389	164	3	its	its	PRON
hassl-3389	164	4	social	social	ADJ
hassl-3389	164	5	media	medium	NOUN
hassl-3389	164	6	adoption	adoption	NOUN
hassl-3389	164	7	.	.	PUNCT
hassl-3389	165	1	we	we	PRON
hassl-3389	165	2	can	can	AUX
hassl-3389	165	3	not	not	PART
hassl-3389	165	4	find	find	VERB
hassl-3389	165	5	evidence	evidence	NOUN
hassl-3389	165	6	to	to	PART
hassl-3389	165	7	support	support	VERB
hassl-3389	165	8	hypothesis	hypothesis	NOUN
hassl-3389	165	9	1	1	NUM
hassl-3389	165	10	.	.	PUNCT
hassl-3389	166	1	the	the	DET
hassl-3389	166	2	results	result	NOUN
hassl-3389	166	3	of	of	ADP
hassl-3389	166	4	our	our	PRON
hassl-3389	166	5	analysis	analysis	NOUN
hassl-3389	166	6	may	may	AUX
hassl-3389	166	7	indicate	indicate	VERB
hassl-3389	166	8	that	that	SCONJ
hassl-3389	166	9	when	when	SCONJ
hassl-3389	166	10	firms	firm	NOUN
hassl-3389	166	11	are	be	AUX
hassl-3389	166	12	focusing	focus	VERB
hassl-3389	166	13	on	on	ADP
hassl-3389	166	14	product	product	NOUN
hassl-3389	166	15	development	development	NOUN
hassl-3389	166	16	,	,	PUNCT
hassl-3389	166	17	resources	resource	NOUN
hassl-3389	166	18	may	may	AUX
hassl-3389	166	19	be	be	AUX
hassl-3389	166	20	allocated	allocate	VERB
hassl-3389	166	21	to	to	ADP
hassl-3389	166	22	functions	function	NOUN
hassl-3389	166	23	other	other	ADJ
hassl-3389	166	24	than	than	ADP
hassl-3389	166	25	social	social	ADJ
hassl-3389	166	26	media	medium	NOUN
hassl-3389	166	27	advertising	advertising	NOUN
hassl-3389	166	28	.	.	PUNCT
hassl-3389	167	1	table	table	NOUN
hassl-3389	167	2	3	3	NUM
hassl-3389	167	3	.	.	PUNCT
hassl-3389	168	1	the	the	DET
hassl-3389	168	2	results	result	NOUN
hassl-3389	168	3	of	of	ADP
hassl-3389	168	4	logistic	logistic	ADJ
hassl-3389	168	5	regression	regression	NOUN
hassl-3389	168	6	analysis	analysis	NOUN
hassl-3389	168	7	of	of	ADP
hassl-3389	168	8	social	social	ADJ
hassl-3389	168	9	media	medium	NOUN
hassl-3389	168	10	adoption	adoption	NOUN
hassl-3389	168	11	.	.	PUNCT
hassl-3389	169	1	variables	variable	NOUN
hassl-3389	169	2	(	(	PUNCT
hassl-3389	169	3	1	1	NUM
hassl-3389	169	4	)	)	PUNCT
hassl-3389	169	5	(	(	PUNCT
hassl-3389	169	6	2	2	X
hassl-3389	169	7	)	)	PUNCT
hassl-3389	169	8	model	model	NOUN
hassl-3389	169	9	1	1	NUM
hassl-3389	169	10	model	model	NOUN
hassl-3389	169	11	2	2	NUM
hassl-3389	169	12	u.s.-based	u.s.-base	VERB
hassl-3389	169	13	0.379	0.379	NUM
hassl-3389	169	14	*	*	NOUN
hassl-3389	169	15	*	*	PUNCT
hassl-3389	169	16	(	(	PUNCT
hassl-3389	169	17	0.176	0.176	NUM
hassl-3389	169	18	)	)	PUNCT
hassl-3389	169	19	0.472	0.472	NUM
hassl-3389	169	20	*	*	PUNCT
hassl-3389	169	21	*	*	PUNCT
hassl-3389	169	22	*	*	PUNCT
hassl-3389	169	23	(	(	PUNCT
hassl-3389	169	24	0.181	0.181	NUM
hassl-3389	169	25	)	)	PUNCT
hassl-3389	169	26	total	total	ADJ
hassl-3389	169	27	debt	debt	NOUN
hassl-3389	169	28	-0.000	-0.000	PUNCT
hassl-3389	169	29	*	*	PUNCT
hassl-3389	169	30	*	*	PUNCT
hassl-3389	169	31	*	*	PUNCT
hassl-3389	169	32	(	(	PUNCT
hassl-3389	169	33	0.000	0.000	NUM
hassl-3389	169	34	)	)	PUNCT
hassl-3389	169	35	-0.000	-0.000	PUNCT
hassl-3389	170	1	*	*	PUNCT
hassl-3389	170	2	*	*	PUNCT
hassl-3389	170	3	*	*	PUNCT
hassl-3389	170	4	(	(	PUNCT
hassl-3389	170	5	0.000	0.000	NUM
hassl-3389	170	6	)	)	PUNCT
hassl-3389	170	7	age	age	NOUN
hassl-3389	170	8	-0.005	-0.005	PUNCT
hassl-3389	170	9	(	(	PUNCT
hassl-3389	170	10	0.006	0.006	NUM
hassl-3389	170	11	)	)	PUNCT
hassl-3389	170	12	-0.007	-0.007	PUNCT
hassl-3389	170	13	(	(	PUNCT
hassl-3389	170	14	0.007	0.007	NUM
hassl-3389	170	15	)	)	PUNCT
hassl-3389	170	16	service	service	NOUN
hassl-3389	170	17	0.652	0.652	PRON
hassl-3389	170	18	*	*	PUNCT
hassl-3389	170	19	*	*	PUNCT
hassl-3389	170	20	*	*	PUNCT
hassl-3389	170	21	(	(	PUNCT
hassl-3389	170	22	0.142	0.142	NUM
hassl-3389	170	23	)	)	PUNCT
hassl-3389	170	24	0.646	0.646	NUM
hassl-3389	170	25	*	*	PUNCT
hassl-3389	170	26	*	*	PUNCT
hassl-3389	170	27	*	*	PUNCT
hassl-3389	170	28	(	(	PUNCT
hassl-3389	170	29	0.142	0.142	NUM
hassl-3389	170	30	)	)	PUNCT
hassl-3389	170	31	size	size	NOUN
hassl-3389	170	32	0.215	0.215	NUM
hassl-3389	170	33	*	*	PUNCT
hassl-3389	170	34	*	*	PUNCT
hassl-3389	170	35	*	*	PUNCT
hassl-3389	170	36	(	(	PUNCT
hassl-3389	170	37	0.027	0.027	NUM
hassl-3389	170	38	)	)	PUNCT
hassl-3389	170	39	0.203	0.203	NUM
hassl-3389	170	40	*	*	PUNCT
hassl-3389	170	41	*	*	PUNCT
hassl-3389	170	42	*	*	PUNCT
hassl-3389	170	43	(	(	PUNCT
hassl-3389	170	44	0.029	0.029	NUM
hassl-3389	170	45	)	)	PUNCT
hassl-3389	170	46	product_divers	product_diver	NOUN
hassl-3389	170	47	-0.217	-0.217	PUNCT
hassl-3389	170	48	(	(	PUNCT
hassl-3389	170	49	0.139	0.139	NUM
hassl-3389	170	50	)	)	PUNCT
hassl-3389	170	51	market_divers	market_diver	NOUN
hassl-3389	170	52	0.279	0.279	NUM
hassl-3389	170	53	*	*	PUNCT
hassl-3389	170	54	*	*	PUNCT
hassl-3389	170	55	*	*	PUNCT
hassl-3389	170	56	(	(	PUNCT
hassl-3389	170	57	0.103	0.103	NUM
hassl-3389	170	58	)	)	PUNCT
hassl-3389	170	59	constant	constant	ADJ
hassl-3389	170	60	-0.012	-0.012	INTJ
hassl-3389	170	61	(	(	PUNCT
hassl-3389	170	62	0.191	0.191	NUM
hassl-3389	170	63	)	)	PUNCT
hassl-3389	170	64	-0.169	-0.169	PUNCT
hassl-3389	170	65	(	(	PUNCT
hassl-3389	170	66	0.206	0.206	NUM
hassl-3389	170	67	)	)	PUNCT
hassl-3389	170	68	observations	observation	NOUN
hassl-3389	170	69	1,392	1,392	NUM
hassl-3389	170	70	1,392	1,392	NUM
hassl-3389	170	71	note	note	NOUN
hassl-3389	170	72	:	:	PUNCT
hassl-3389	171	1	*	*	PUNCT
hassl-3389	171	2	*	*	PUNCT
hassl-3389	171	3	p	p	X
hassl-3389	171	4	<	<	X
hassl-3389	171	5	0.01	0.01	NUM
hassl-3389	171	6	,	,	PUNCT
hassl-3389	171	7	*	*	PUNCT
hassl-3389	171	8	*	*	PUNCT
hassl-3389	171	9	*	*	PUNCT
hassl-3389	171	10	p	p	X
hassl-3389	171	11	<	<	X
hassl-3389	171	12	0.001	0.001	NUM
hassl-3389	171	13	.	.	PUNCT
hassl-3389	172	1	product_divers	product_diver	NOUN
hassl-3389	172	2	=	=	NOUN
hassl-3389	172	3	product	product	NOUN
hassl-3389	172	4	diversification	diversification	NOUN
hassl-3389	172	5	strategy	strategy	NOUN
hassl-3389	172	6	;	;	PUNCT
hassl-3389	172	7	market_divers	market_diver	NOUN
hassl-3389	172	8	=	=	SYM
hassl-3389	172	9	market	market	NOUN
hassl-3389	172	10	diversification	diversification	NOUN
hassl-3389	172	11	strategy	strategy	NOUN
hassl-3389	172	12	.	.	PUNCT
hassl-3389	173	1	5	5	X
hassl-3389	173	2	.	.	X
hassl-3389	173	3	discussion	discussion	NOUN
hassl-3389	173	4	the	the	DET
hassl-3389	173	5	current	current	ADJ
hassl-3389	173	6	study	study	NOUN
hassl-3389	173	7	investigated	investigate	VERB
hassl-3389	173	8	the	the	DET
hassl-3389	173	9	determinants	determinant	NOUN
hassl-3389	173	10	of	of	ADP
hassl-3389	173	11	a	a	DET
hassl-3389	173	12	firm	firm	NOUN
hassl-3389	173	13	’s	’s	PART
hassl-3389	173	14	decision	decision	NOUN
hassl-3389	173	15	to	to	PART
hassl-3389	173	16	use	use	VERB
hassl-3389	173	17	social	social	ADJ
hassl-3389	173	18	media	medium	NOUN
hassl-3389	173	19	based	base	VERB
hassl-3389	173	20	on	on	ADP
hassl-3389	173	21	the	the	DET
hassl-3389	173	22	dynamic	dynamic	ADJ
hassl-3389	173	23	capabilities	capability	NOUN
hassl-3389	173	24	perspective	perspective	NOUN
hassl-3389	173	25	.	.	PUNCT
hassl-3389	174	1	specifically	specifically	ADV
hassl-3389	174	2	,	,	PUNCT
hassl-3389	174	3	we	we	PRON
hassl-3389	174	4	hypothesized	hypothesize	VERB
hassl-3389	174	5	that	that	SCONJ
hassl-3389	174	6	a	a	DET
hassl-3389	174	7	firm	firm	NOUN
hassl-3389	174	8	’s	’s	PART
hassl-3389	174	9	diversification	diversification	NOUN
hassl-3389	174	10	strategy	strategy	NOUN
hassl-3389	174	11	–	–	PUNCT
hassl-3389	174	12	product	product	NOUN
hassl-3389	174	13	diversification	diversification	NOUN
hassl-3389	174	14	and	and	CCONJ
hassl-3389	174	15	market	market	NOUN
hassl-3389	174	16	diversification	diversification	NOUN
hassl-3389	174	17	–	–	PUNCT
hassl-3389	174	18	plays	play	VERB
hassl-3389	174	19	a	a	DET
hassl-3389	174	20	crucial	crucial	ADJ
hassl-3389	174	21	role	role	NOUN
hassl-3389	174	22	in	in	ADP
hassl-3389	174	23	a	a	DET
hassl-3389	174	24	firm	firm	NOUN
hassl-3389	174	25	’s	’s	PART
hassl-3389	174	26	decision	decision	NOUN
hassl-3389	174	27	to	to	PART
hassl-3389	174	28	adopt	adopt	VERB
hassl-3389	174	29	social	social	ADJ
hassl-3389	174	30	media	medium	NOUN
hassl-3389	174	31	.	.	PUNCT
hassl-3389	175	1	regarding	regard	VERB
hassl-3389	175	2	the	the	DET
hassl-3389	175	3	results	result	NOUN
hassl-3389	175	4	,	,	PUNCT
hassl-3389	175	5	we	we	PRON
hassl-3389	175	6	found	find	VERB
hassl-3389	175	7	that	that	SCONJ
hassl-3389	175	8	a	a	DET
hassl-3389	175	9	firm	firm	NOUN
hassl-3389	175	10	’s	’s	PART
hassl-3389	175	11	market	market	NOUN
hassl-3389	175	12	diversification	diversification	NOUN
hassl-3389	175	13	strategy	strategy	NOUN
hassl-3389	175	14	significantly	significantly	ADV
hassl-3389	175	15	influences	influence	VERB
hassl-3389	175	16	its	its	PRON
hassl-3389	175	17	social	social	ADJ
hassl-3389	175	18	media	medium	NOUN
hassl-3389	175	19	adoption	adoption	NOUN
hassl-3389	175	20	.	.	PUNCT
hassl-3389	176	1	firms	firm	NOUN
hassl-3389	176	2	with	with	ADP
hassl-3389	176	3	a	a	DET
hassl-3389	176	4	strategy	strategy	NOUN
hassl-3389	176	5	of	of	ADP
hassl-3389	176	6	targeting	target	VERB
hassl-3389	176	7	different	different	ADJ
hassl-3389	176	8	markets	market	NOUN
hassl-3389	176	9	see	see	VERB
hassl-3389	176	10	the	the	DET
hassl-3389	176	11	importance	importance	NOUN
hassl-3389	176	12	of	of	ADP
hassl-3389	176	13	information	information	NOUN
hassl-3389	176	14	diffusion	diffusion	NOUN
hassl-3389	176	15	through	through	ADP
hassl-3389	176	16	social	social	ADJ
hassl-3389	176	17	media	medium	NOUN
hassl-3389	176	18	.	.	PUNCT
hassl-3389	177	1	they	they	PRON
hassl-3389	177	2	also	also	ADV
hassl-3389	177	3	see	see	VERB
hassl-3389	177	4	social	social	ADJ
hassl-3389	177	5	media	medium	NOUN
hassl-3389	177	6	as	as	ADP
hassl-3389	177	7	a	a	DET
hassl-3389	177	8	marketing	marketing	NOUN
hassl-3389	177	9	technique	technique	NOUN
hassl-3389	177	10	that	that	PRON
hassl-3389	177	11	can	can	AUX
hassl-3389	177	12	reach	reach	VERB
hassl-3389	177	13	potential	potential	ADJ
hassl-3389	177	14	customers	customer	NOUN
hassl-3389	177	15	more	more	ADV
hassl-3389	177	16	effectively	effectively	ADV
hassl-3389	177	17	(	(	PUNCT
hassl-3389	177	18	alalwan	alalwan	NOUN
hassl-3389	177	19	et	et	NOUN
hassl-3389	177	20	al	al	PROPN
hassl-3389	177	21	.	.	PROPN
hassl-3389	177	22	,	,	PUNCT
hassl-3389	177	23	2017	2017	NUM
hassl-3389	177	24	;	;	PUNCT
hassl-3389	177	25	appel	appel	PROPN
hassl-3389	177	26	,	,	PUNCT
hassl-3389	177	27	grewal	grewal	PROPN
hassl-3389	177	28	,	,	PUNCT
hassl-3389	177	29	hadi	hadi	PROPN
hassl-3389	177	30	,	,	PUNCT
hassl-3389	177	31	&	&	CCONJ
hassl-3389	177	32	stephen	stephen	PROPN
hassl-3389	177	33	,	,	PUNCT
hassl-3389	177	34	2020	2020	NUM
hassl-3389	177	35	)	)	PUNCT
hassl-3389	177	36	.	.	PUNCT
hassl-3389	178	1	therefore	therefore	ADV
hassl-3389	178	2	,	,	PUNCT
hassl-3389	178	3	firms	firm	NOUN
hassl-3389	178	4	that	that	PRON
hassl-3389	178	5	are	be	AUX
hassl-3389	178	6	oriented	orient	VERB
hassl-3389	178	7	toward	toward	ADP
hassl-3389	178	8	different	different	ADJ
hassl-3389	178	9	markets	market	NOUN
hassl-3389	178	10	prioritize	prioritize	VERB
hassl-3389	178	11	the	the	DET
hassl-3389	178	12	use	use	NOUN
hassl-3389	178	13	of	of	ADP
hassl-3389	178	14	social	social	ADJ
hassl-3389	178	15	media	medium	NOUN
hassl-3389	178	16	in	in	ADP
hassl-3389	178	17	their	their	PRON
hassl-3389	178	18	organizations	organization	NOUN
hassl-3389	178	19	.	.	PUNCT
hassl-3389	179	1	furthermore	furthermore	ADV
hassl-3389	179	2	,	,	PUNCT
hassl-3389	179	3	social	social	ADJ
hassl-3389	179	4	media	medium	NOUN
hassl-3389	179	5	platforms	platform	NOUN
hassl-3389	179	6	provide	provide	VERB
hassl-3389	179	7	a	a	DET
hassl-3389	179	8	venue	venue	NOUN
hassl-3389	179	9	for	for	ADP
hassl-3389	179	10	customers	customer	NOUN
hassl-3389	179	11	,	,	PUNCT
hassl-3389	179	12	as	as	ADV
hassl-3389	179	13	well	well	ADV
hassl-3389	179	14	as	as	ADP
hassl-3389	179	15	current	current	ADJ
hassl-3389	179	16	employees	employee	NOUN
hassl-3389	179	17	,	,	PUNCT
hassl-3389	179	18	to	to	PART
hassl-3389	179	19	give	give	VERB
hassl-3389	179	20	feedback	feedback	NOUN
hassl-3389	179	21	(	(	PUNCT
hassl-3389	179	22	leonardi	leonardi	PROPN
hassl-3389	179	23	&	&	CCONJ
hassl-3389	179	24	vaast	vaast	PROPN
hassl-3389	179	25	,	,	PUNCT
hassl-3389	179	26	2017	2017	NUM
hassl-3389	179	27	)	)	PUNCT
hassl-3389	179	28	and	and	CCONJ
hassl-3389	179	29	engage	engage	VERB
hassl-3389	179	30	with	with	ADP
hassl-3389	179	31	the	the	DET
hassl-3389	179	32	firm	firm	NOUN
hassl-3389	179	33	’s	’s	PART
hassl-3389	179	34	activities	activity	NOUN
hassl-3389	179	35	.	.	PUNCT
hassl-3389	180	1	this	this	PRON
hassl-3389	180	2	could	could	AUX
hassl-3389	180	3	be	be	AUX
hassl-3389	180	4	an	an	DET
hassl-3389	180	5	effective	effective	ADJ
hassl-3389	180	6	strategic	strategic	ADJ
hassl-3389	180	7	move	move	NOUN
hassl-3389	180	8	when	when	SCONJ
hassl-3389	180	9	a	a	DET
hassl-3389	180	10	firm	firm	NOUN
hassl-3389	180	11	is	be	AUX
hassl-3389	180	12	trying	try	VERB
hassl-3389	180	13	to	to	PART
hassl-3389	180	14	familiarize	familiarize	VERB
hassl-3389	180	15	itself	itself	PRON
hassl-3389	180	16	with	with	ADP
hassl-3389	180	17	new	new	ADJ
hassl-3389	180	18	markets	market	NOUN
hassl-3389	180	19	.	.	PUNCT
hassl-3389	181	1	however	however	ADV
hassl-3389	181	2	,	,	PUNCT
hassl-3389	181	3	the	the	DET
hassl-3389	181	4	data	datum	NOUN
hassl-3389	181	5	did	do	AUX
hassl-3389	181	6	not	not	PART
hassl-3389	181	7	support	support	VERB
hassl-3389	181	8	hypothesis	hypothesis	NOUN
hassl-3389	181	9	1	1	NUM
hassl-3389	181	10	,	,	PUNCT
hassl-3389	181	11	meaning	mean	VERB
hassl-3389	181	12	that	that	SCONJ
hassl-3389	181	13	the	the	DET
hassl-3389	181	14	product	product	NOUN
hassl-3389	181	15	diversification	diversification	NOUN
hassl-3389	181	16	strategy	strategy	NOUN
hassl-3389	181	17	has	have	VERB
hassl-3389	181	18	no	no	DET
hassl-3389	181	19	significant	significant	ADJ
hassl-3389	181	20	effect	effect	NOUN
hassl-3389	181	21	on	on	ADP
hassl-3389	181	22	social	social	ADJ
hassl-3389	181	23	media	medium	NOUN
hassl-3389	181	24	adoption	adoption	NOUN
hassl-3389	181	25	.	.	PUNCT
hassl-3389	182	1	one	one	NUM
hassl-3389	182	2	possible	possible	ADJ
hassl-3389	182	3	reason	reason	NOUN
hassl-3389	182	4	for	for	ADP
hassl-3389	182	5	this	this	PRON
hassl-3389	182	6	is	be	AUX
hassl-3389	182	7	that	that	SCONJ
hassl-3389	182	8	firms	firm	NOUN
hassl-3389	182	9	with	with	ADP
hassl-3389	182	10	many	many	ADJ
hassl-3389	182	11	products	product	NOUN
hassl-3389	182	12	and	and	CCONJ
hassl-3389	182	13	services	service	NOUN
hassl-3389	182	14	may	may	AUX
hassl-3389	182	15	focus	focus	VERB
hassl-3389	182	16	on	on	ADP
hassl-3389	182	17	strengthening	strengthen	VERB
hassl-3389	182	18	their	their	PRON
hassl-3389	182	19	r&d	r&d	NOUN
hassl-3389	182	20	activities	activity	NOUN
hassl-3389	182	21	rather	rather	ADV
hassl-3389	182	22	than	than	ADP
hassl-3389	182	23	their	their	PRON
hassl-3389	182	24	marketing	marketing	NOUN
hassl-3389	182	25	activities	activity	NOUN
hassl-3389	182	26	.	.	PUNCT
hassl-3389	183	1	referring	refer	VERB
hassl-3389	183	2	to	to	ADP
hassl-3389	183	3	the	the	DET
hassl-3389	183	4	dynamic	dynamic	ADJ
hassl-3389	183	5	capabilities	capability	NOUN
hassl-3389	183	6	perspective	perspective	NOUN
hassl-3389	183	7	,	,	PUNCT
hassl-3389	183	8	firms	firm	NOUN
hassl-3389	183	9	may	may	AUX
hassl-3389	183	10	choose	choose	VERB
hassl-3389	183	11	to	to	PART
hassl-3389	183	12	allocate	allocate	VERB
hassl-3389	183	13	their	their	PRON
hassl-3389	183	14	resources	resource	NOUN
hassl-3389	183	15	to	to	PART
hassl-3389	183	16	cope	cope	VERB
hassl-3389	183	17	with	with	ADP
hassl-3389	183	18	external	external	ADJ
hassl-3389	183	19	factors	factor	NOUN
hassl-3389	183	20	and	and	CCONJ
hassl-3389	183	21	try	try	VERB
hassl-3389	183	22	to	to	PART
hassl-3389	183	23	become	become	VERB
hassl-3389	183	24	more	more	ADV
hassl-3389	183	25	agile	agile	ADJ
hassl-3389	183	26	in	in	ADP
hassl-3389	183	27	response	response	NOUN
hassl-3389	183	28	to	to	ADP
hassl-3389	183	29	various	various	ADJ
hassl-3389	183	30	changes	change	NOUN
hassl-3389	183	31	(	(	PUNCT
hassl-3389	183	32	eisenhardt	eisenhardt	PROPN
hassl-3389	183	33	&	&	CCONJ
hassl-3389	183	34	martin	martin	PROPN
hassl-3389	183	35	,	,	PUNCT
hassl-3389	183	36	2000	2000	NUM
hassl-3389	183	37	;	;	PUNCT
hassl-3389	183	38	mumi	mumi	PROPN
hassl-3389	183	39	,	,	PUNCT
hassl-3389	183	40	joseph	joseph	PROPN
hassl-3389	183	41	,	,	PUNCT
hassl-3389	183	42	&	&	CCONJ
hassl-3389	183	43	quayes	quayes	PROPN
hassl-3389	183	44	,	,	PUNCT
hassl-3389	183	45	2020	2020	NUM
hassl-3389	183	46	;	;	PUNCT
hassl-3389	183	47	ngammoh	ngammoh	PROPN
hassl-3389	183	48	et	et	PROPN
hassl-3389	183	49	al	al	PROPN
hassl-3389	183	50	.	.	PROPN
hassl-3389	183	51	,	,	PUNCT
hassl-3389	183	52	2023	2023	NUM
hassl-3389	183	53	)	)	PUNCT
hassl-3389	183	54	.	.	PUNCT
hassl-3389	184	1	therefore	therefore	ADV
hassl-3389	184	2	,	,	PUNCT
hassl-3389	184	3	social	social	ADJ
hassl-3389	184	4	media	medium	NOUN
hassl-3389	184	5	,	,	PUNCT
hassl-3389	184	6	which	which	PRON
hassl-3389	184	7	emphasizes	emphasize	VERB
hassl-3389	184	8	enhanced	enhanced	ADJ
hassl-3389	184	9	communication	communication	NOUN
hassl-3389	184	10	,	,	PUNCT
hassl-3389	184	11	may	may	AUX
hassl-3389	184	12	be	be	AUX
hassl-3389	184	13	deemed	deem	VERB
hassl-3389	184	14	unnecessary	unnecessary	ADJ
hassl-3389	184	15	at	at	ADP
hassl-3389	184	16	this	this	DET
hassl-3389	184	17	stage	stage	NOUN
hassl-3389	184	18	.	.	PUNCT
hassl-3389	185	1	firms	firm	NOUN
hassl-3389	185	2	may	may	AUX
hassl-3389	185	3	instead	instead	ADV
hassl-3389	185	4	try	try	VERB
hassl-3389	185	5	to	to	PART
hassl-3389	185	6	diffuse	diffuse	VERB
hassl-3389	185	7	their	their	PRON
hassl-3389	185	8	products	product	NOUN
hassl-3389	185	9	through	through	ADP
hassl-3389	185	10	social	social	ADJ
hassl-3389	185	11	media	medium	NOUN
hassl-3389	185	12	when	when	SCONJ
hassl-3389	185	13	invading	invade	VERB
hassl-3389	185	14	new	new	ADJ
hassl-3389	185	15	markets	market	NOUN
hassl-3389	185	16	or	or	CCONJ
hassl-3389	185	17	targeting	target	VERB
hassl-3389	185	18	different	different	ADJ
hassl-3389	185	19	groups	group	NOUN
hassl-3389	185	20	of	of	ADP
hassl-3389	185	21	potential	potential	ADJ
hassl-3389	185	22	customers	customer	NOUN
hassl-3389	185	23	.	.	PUNCT
hassl-3389	186	1	besides	besides	SCONJ
hassl-3389	186	2	,	,	PUNCT
hassl-3389	186	3	firms	firm	NOUN
hassl-3389	186	4	with	with	ADP
hassl-3389	186	5	product	product	NOUN
hassl-3389	186	6	diversification	diversification	NOUN
hassl-3389	186	7	strategies	strategy	NOUN
hassl-3389	186	8	may	may	AUX
hassl-3389	186	9	be	be	AUX
hassl-3389	186	10	more	more	ADV
hassl-3389	186	11	involved	involved	ADJ
hassl-3389	186	12	in	in	ADP
hassl-3389	186	13	a	a	DET
hassl-3389	186	14	business	business	NOUN
hassl-3389	186	15	-	-	PUNCT
hassl-3389	186	16	to	to	ADP
hassl-3389	186	17	-	-	PUNCT
hassl-3389	186	18	business	business	NOUN
hassl-3389	186	19	approach	approach	NOUN
hassl-3389	186	20	where	where	SCONJ
hassl-3389	186	21	social	social	ADJ
hassl-3389	186	22	media	medium	NOUN
hassl-3389	186	23	may	may	AUX
hassl-3389	186	24	be	be	AUX
hassl-3389	186	25	less	less	ADV
hassl-3389	186	26	effective	effective	ADJ
hassl-3389	186	27	(	(	PUNCT
hassl-3389	186	28	mumi	mumi	NOUN
hassl-3389	186	29	et	et	PROPN
hassl-3389	186	30	al	al	PROPN
hassl-3389	186	31	.	.	PROPN
hassl-3389	186	32	,	,	PUNCT
hassl-3389	186	33	2019	2019	NUM
hassl-3389	186	34	)	)	PUNCT
hassl-3389	186	35	.	.	PUNCT
hassl-3389	187	1	this	this	DET
hassl-3389	187	2	study	study	NOUN
hassl-3389	187	3	contributes	contribute	VERB
hassl-3389	187	4	to	to	ADP
hassl-3389	187	5	both	both	CCONJ
hassl-3389	187	6	the	the	DET
hassl-3389	187	7	theoretical	theoretical	ADJ
hassl-3389	187	8	and	and	CCONJ
hassl-3389	187	9	managerial	managerial	ADJ
hassl-3389	187	10	domains	domain	NOUN
hassl-3389	187	11	of	of	ADP
hassl-3389	187	12	the	the	DET
hassl-3389	187	13	literature	literature	NOUN
hassl-3389	187	14	.	.	PUNCT
hassl-3389	188	1	regarding	regard	VERB
hassl-3389	188	2	its	its	PRON
hassl-3389	188	3	theoretical	theoretical	ADJ
hassl-3389	188	4	contributions	contribution	NOUN
hassl-3389	188	5	,	,	PUNCT
hassl-3389	188	6	the	the	DET
hassl-3389	188	7	results	result	NOUN
hassl-3389	188	8	of	of	ADP
hassl-3389	188	9	this	this	DET
hassl-3389	188	10	study	study	NOUN
hassl-3389	188	11	extend	extend	VERB
hassl-3389	188	12	the	the	DET
hassl-3389	188	13	limited	limited	ADJ
hassl-3389	188	14	evidence	evidence	NOUN
hassl-3389	188	15	of	of	ADP
hassl-3389	188	16	social	social	ADJ
hassl-3389	188	17	media	medium	NOUN
hassl-3389	188	18	research	research	NOUN
hassl-3389	188	19	.	.	PUNCT
hassl-3389	189	1	despite	despite	SCONJ
hassl-3389	189	2	the	the	DET
hassl-3389	189	3	humanities	humanity	NOUN
hassl-3389	189	4	and	and	CCONJ
hassl-3389	189	5	social	social	ADJ
hassl-3389	189	6	sciences	science	NOUN
hassl-3389	189	7	letters	letter	NOUN
hassl-3389	189	8	,	,	PUNCT
hassl-3389	189	9	2023	2023	NUM
hassl-3389	189	10	,	,	PUNCT
hassl-3389	189	11	11(2	11(2	NUM
hassl-3389	189	12	):	):	PUNCT
hassl-3389	189	13	238	238	NUM
hassl-3389	189	14	-	-	SYM
hassl-3389	189	15	248	248	NUM
hassl-3389	189	16	245	245	NUM
hassl-3389	189	17	©	©	PROPN
hassl-3389	189	18	2023	2023	NUM
hassl-3389	189	19	conscientia	conscientia	PROPN
hassl-3389	189	20	beam	beam	PROPN
hassl-3389	189	21	.	.	PUNCT
hassl-3389	190	1	all	all	DET
hassl-3389	190	2	rights	right	NOUN
hassl-3389	190	3	reserved	reserve	VERB
hassl-3389	190	4	.	.	PUNCT
hassl-3389	191	1	dominant	dominant	ADJ
hassl-3389	191	2	use	use	NOUN
hassl-3389	191	3	of	of	ADP
hassl-3389	191	4	social	social	ADJ
hassl-3389	191	5	media	medium	NOUN
hassl-3389	191	6	for	for	ADP
hassl-3389	191	7	business	business	NOUN
hassl-3389	191	8	activities	activity	NOUN
hassl-3389	191	9	,	,	PUNCT
hassl-3389	191	10	more	more	ADJ
hassl-3389	191	11	academic	academic	ADJ
hassl-3389	191	12	insights	insight	NOUN
hassl-3389	191	13	are	be	AUX
hassl-3389	191	14	needed	need	VERB
hassl-3389	191	15	to	to	PART
hassl-3389	191	16	guide	guide	VERB
hassl-3389	191	17	the	the	DET
hassl-3389	191	18	utilization	utilization	NOUN
hassl-3389	191	19	of	of	ADP
hassl-3389	191	20	this	this	DET
hassl-3389	191	21	web	web	NOUN
hassl-3389	191	22	2.0	2.0	NUM
hassl-3389	191	23	interactive	interactive	ADJ
hassl-3389	191	24	platform	platform	NOUN
hassl-3389	191	25	(	(	PUNCT
hassl-3389	191	26	mumi	mumi	NOUN
hassl-3389	191	27	,	,	PUNCT
hassl-3389	191	28	2020	2020	NUM
hassl-3389	191	29	;	;	PUNCT
hassl-3389	191	30	schjoedt	schjoedt	ADJ
hassl-3389	191	31	,	,	PUNCT
hassl-3389	191	32	brännback	brännback	NOUN
hassl-3389	191	33	,	,	PUNCT
hassl-3389	191	34	&	&	CCONJ
hassl-3389	191	35	carsrud	carsrud	NOUN
hassl-3389	191	36	,	,	PUNCT
hassl-3389	191	37	2020	2020	NUM
hassl-3389	191	38	)	)	PUNCT
hassl-3389	191	39	,	,	PUNCT
hassl-3389	191	40	especially	especially	ADV
hassl-3389	191	41	when	when	SCONJ
hassl-3389	191	42	contingent	contingent	NOUN
hassl-3389	191	43	on	on	ADP
hassl-3389	191	44	various	various	ADJ
hassl-3389	191	45	theoretical	theoretical	ADJ
hassl-3389	191	46	perspectives	perspective	NOUN
hassl-3389	191	47	.	.	PUNCT
hassl-3389	192	1	by	by	ADP
hassl-3389	192	2	investigating	investigate	VERB
hassl-3389	192	3	the	the	DET
hassl-3389	192	4	social	social	ADJ
hassl-3389	192	5	media	medium	NOUN
hassl-3389	192	6	decision	decision	NOUN
hassl-3389	192	7	in	in	ADP
hassl-3389	192	8	light	light	NOUN
hassl-3389	192	9	of	of	ADP
hassl-3389	192	10	a	a	DET
hassl-3389	192	11	firm	firm	NOUN
hassl-3389	192	12	’s	’s	PART
hassl-3389	192	13	strategy	strategy	NOUN
hassl-3389	192	14	,	,	PUNCT
hassl-3389	192	15	this	this	DET
hassl-3389	192	16	study	study	NOUN
hassl-3389	192	17	provides	provide	VERB
hassl-3389	192	18	a	a	DET
hassl-3389	192	19	better	well	ADJ
hassl-3389	192	20	understanding	understanding	NOUN
hassl-3389	192	21	of	of	ADP
hassl-3389	192	22	a	a	DET
hassl-3389	192	23	firm	firm	NOUN
hassl-3389	192	24	’s	’s	PART
hassl-3389	192	25	behavior	behavior	NOUN
hassl-3389	192	26	through	through	ADP
hassl-3389	192	27	a	a	DET
hassl-3389	192	28	dynamic	dynamic	ADJ
hassl-3389	192	29	capabilities	capability	NOUN
hassl-3389	192	30	perspective	perspective	NOUN
hassl-3389	192	31	.	.	PUNCT
hassl-3389	193	1	therefore	therefore	ADV
hassl-3389	193	2	,	,	PUNCT
hassl-3389	193	3	this	this	DET
hassl-3389	193	4	study	study	NOUN
hassl-3389	193	5	also	also	ADV
hassl-3389	193	6	extends	extend	VERB
hassl-3389	193	7	the	the	DET
hassl-3389	193	8	dynamic	dynamic	ADJ
hassl-3389	193	9	capabilities	capability	NOUN
hassl-3389	193	10	framework	framework	NOUN
hassl-3389	193	11	to	to	PART
hassl-3389	193	12	argue	argue	VERB
hassl-3389	193	13	that	that	SCONJ
hassl-3389	193	14	a	a	DET
hassl-3389	193	15	firm	firm	NOUN
hassl-3389	193	16	’s	’s	PART
hassl-3389	193	17	social	social	ADJ
hassl-3389	193	18	media	medium	NOUN
hassl-3389	193	19	-	-	PUNCT
hassl-3389	193	20	related	relate	VERB
hassl-3389	193	21	decisions	decision	NOUN
hassl-3389	193	22	are	be	AUX
hassl-3389	193	23	influenced	influence	VERB
hassl-3389	193	24	by	by	ADP
hassl-3389	193	25	its	its	PRON
hassl-3389	193	26	strategies	strategy	NOUN
hassl-3389	193	27	and	and	CCONJ
hassl-3389	193	28	directions	direction	NOUN
hassl-3389	193	29	.	.	PUNCT
hassl-3389	194	1	concerning	concern	VERB
hassl-3389	194	2	its	its	PRON
hassl-3389	194	3	managerial	managerial	ADJ
hassl-3389	194	4	contributions	contribution	NOUN
hassl-3389	194	5	,	,	PUNCT
hassl-3389	194	6	this	this	DET
hassl-3389	194	7	study	study	NOUN
hassl-3389	194	8	can	can	AUX
hassl-3389	194	9	help	help	VERB
hassl-3389	194	10	assist	assist	VERB
hassl-3389	194	11	chief	chief	ADJ
hassl-3389	194	12	executive	executive	ADJ
hassl-3389	194	13	officers	officer	NOUN
hassl-3389	194	14	(	(	PUNCT
hassl-3389	194	15	ceos	ceos	PROPN
hassl-3389	194	16	)	)	PUNCT
hassl-3389	194	17	or	or	CCONJ
hassl-3389	194	18	top	top	ADJ
hassl-3389	194	19	managers	manager	NOUN
hassl-3389	194	20	in	in	ADP
hassl-3389	194	21	making	make	VERB
hassl-3389	194	22	strategic	strategic	ADJ
hassl-3389	194	23	decisions	decision	NOUN
hassl-3389	194	24	about	about	ADP
hassl-3389	194	25	social	social	ADJ
hassl-3389	194	26	media	medium	NOUN
hassl-3389	194	27	based	base	VERB
hassl-3389	194	28	on	on	ADP
hassl-3389	194	29	the	the	DET
hassl-3389	194	30	firm	firm	NOUN
hassl-3389	194	31	’s	’s	PART
hassl-3389	194	32	strategies	strategy	NOUN
hassl-3389	194	33	,	,	PUNCT
hassl-3389	194	34	as	as	ADV
hassl-3389	194	35	well	well	ADV
hassl-3389	194	36	as	as	ADP
hassl-3389	194	37	understanding	understand	VERB
hassl-3389	194	38	the	the	DET
hassl-3389	194	39	behaviors	behavior	NOUN
hassl-3389	194	40	of	of	ADP
hassl-3389	194	41	their	their	PRON
hassl-3389	194	42	competitors	competitor	NOUN
hassl-3389	194	43	.	.	PUNCT
hassl-3389	195	1	firms	firm	NOUN
hassl-3389	195	2	that	that	PRON
hassl-3389	195	3	focus	focus	VERB
hassl-3389	195	4	on	on	ADP
hassl-3389	195	5	expanding	expand	VERB
hassl-3389	195	6	their	their	PRON
hassl-3389	195	7	markets	market	NOUN
hassl-3389	195	8	consider	consider	VERB
hassl-3389	195	9	social	social	ADJ
hassl-3389	195	10	media	medium	NOUN
hassl-3389	195	11	as	as	ADP
hassl-3389	195	12	one	one	NUM
hassl-3389	195	13	of	of	ADP
hassl-3389	195	14	their	their	PRON
hassl-3389	195	15	communication	communication	NOUN
hassl-3389	195	16	platforms	platform	NOUN
hassl-3389	195	17	,	,	PUNCT
hassl-3389	195	18	which	which	PRON
hassl-3389	195	19	influences	influence	VERB
hassl-3389	195	20	their	their	PRON
hassl-3389	195	21	performance	performance	NOUN
hassl-3389	195	22	(	(	PUNCT
hassl-3389	195	23	ngammoh	ngammoh	ADJ
hassl-3389	195	24	et	et	PROPN
hassl-3389	195	25	al	al	PROPN
hassl-3389	195	26	.	.	PROPN
hassl-3389	195	27	,	,	PUNCT
hassl-3389	195	28	2021	2021	NUM
hassl-3389	195	29	)	)	PUNCT
hassl-3389	195	30	.	.	PUNCT
hassl-3389	196	1	on	on	ADP
hassl-3389	196	2	the	the	DET
hassl-3389	196	3	other	other	ADJ
hassl-3389	196	4	hand	hand	NOUN
hassl-3389	196	5	,	,	PUNCT
hassl-3389	196	6	top	top	ADJ
hassl-3389	196	7	managers	manager	NOUN
hassl-3389	196	8	may	may	AUX
hassl-3389	196	9	consider	consider	VERB
hassl-3389	196	10	putting	put	VERB
hassl-3389	196	11	less	less	ADJ
hassl-3389	196	12	effort	effort	NOUN
hassl-3389	196	13	into	into	ADP
hassl-3389	196	14	social	social	ADJ
hassl-3389	196	15	media	medium	NOUN
hassl-3389	196	16	activities	activity	NOUN
hassl-3389	196	17	when	when	SCONJ
hassl-3389	196	18	their	their	PRON
hassl-3389	196	19	current	current	ADJ
hassl-3389	196	20	strategy	strategy	NOUN
hassl-3389	196	21	is	be	AUX
hassl-3389	196	22	focused	focus	VERB
hassl-3389	196	23	on	on	ADP
hassl-3389	196	24	new	new	ADJ
hassl-3389	196	25	product	product	NOUN
hassl-3389	196	26	development	development	NOUN
hassl-3389	196	27	or	or	CCONJ
hassl-3389	196	28	product	product	NOUN
hassl-3389	196	29	proliferation	proliferation	NOUN
hassl-3389	196	30	.	.	PUNCT
hassl-3389	197	1	despite	despite	SCONJ
hassl-3389	197	2	the	the	DET
hassl-3389	197	3	relatively	relatively	ADV
hassl-3389	197	4	large	large	ADJ
hassl-3389	197	5	dataset	dataset	NOUN
hassl-3389	197	6	of	of	ADP
hassl-3389	197	7	more	more	ADJ
hassl-3389	197	8	than	than	ADP
hassl-3389	197	9	one	one	NUM
hassl-3389	197	10	thousand	thousand	NUM
hassl-3389	197	11	public	public	ADJ
hassl-3389	197	12	firms	firm	NOUN
hassl-3389	197	13	included	include	VERB
hassl-3389	197	14	in	in	ADP
hassl-3389	197	15	these	these	DET
hassl-3389	197	16	analyses	analysis	NOUN
hassl-3389	197	17	,	,	PUNCT
hassl-3389	197	18	this	this	DET
hassl-3389	197	19	study	study	NOUN
hassl-3389	197	20	also	also	ADV
hassl-3389	197	21	exhibits	exhibit	VERB
hassl-3389	197	22	various	various	ADJ
hassl-3389	197	23	limitations	limitation	NOUN
hassl-3389	197	24	.	.	PUNCT
hassl-3389	198	1	first	first	ADV
hassl-3389	198	2	,	,	PUNCT
hassl-3389	198	3	the	the	DET
hassl-3389	198	4	data	datum	NOUN
hassl-3389	198	5	for	for	ADP
hassl-3389	198	6	this	this	DET
hassl-3389	198	7	study	study	NOUN
hassl-3389	198	8	is	be	AUX
hassl-3389	198	9	solely	solely	ADV
hassl-3389	198	10	that	that	PRON
hassl-3389	198	11	of	of	ADP
hassl-3389	198	12	u.s	u.s	PROPN
hassl-3389	198	13	.	.	PROPN
hassl-3389	198	14	public	public	ADJ
hassl-3389	198	15	firms	firm	NOUN
hassl-3389	198	16	and	and	CCONJ
hassl-3389	198	17	obtained	obtain	VERB
hassl-3389	198	18	through	through	ADP
hassl-3389	198	19	the	the	DET
hassl-3389	198	20	s&p	s&p	PROPN
hassl-3389	198	21	compustat	compustat	NOUN
hassl-3389	198	22	dataset	dataset	NOUN
hassl-3389	198	23	.	.	PUNCT
hassl-3389	199	1	therefore	therefore	ADV
hassl-3389	199	2	,	,	PUNCT
hassl-3389	199	3	the	the	DET
hassl-3389	199	4	interpretation	interpretation	NOUN
hassl-3389	199	5	of	of	ADP
hassl-3389	199	6	the	the	DET
hassl-3389	199	7	results	result	NOUN
hassl-3389	199	8	may	may	AUX
hassl-3389	199	9	be	be	AUX
hassl-3389	199	10	limited	limit	VERB
hassl-3389	199	11	to	to	ADP
hassl-3389	199	12	a	a	DET
hassl-3389	199	13	single	single	ADJ
hassl-3389	199	14	culture	culture	NOUN
hassl-3389	199	15	or	or	CCONJ
hassl-3389	199	16	geographical	geographical	ADJ
hassl-3389	199	17	location	location	NOUN
hassl-3389	199	18	.	.	PUNCT
hassl-3389	200	1	future	future	ADJ
hassl-3389	200	2	studies	study	NOUN
hassl-3389	200	3	may	may	AUX
hassl-3389	200	4	consider	consider	VERB
hassl-3389	200	5	exploring	explore	VERB
hassl-3389	200	6	the	the	DET
hassl-3389	200	7	determinants	determinant	NOUN
hassl-3389	200	8	of	of	ADP
hassl-3389	200	9	social	social	ADJ
hassl-3389	200	10	media	medium	NOUN
hassl-3389	200	11	adoption	adoption	NOUN
hassl-3389	200	12	within	within	ADP
hassl-3389	200	13	different	different	ADJ
hassl-3389	200	14	contexts	context	NOUN
hassl-3389	200	15	and	and	CCONJ
hassl-3389	200	16	countries	country	NOUN
hassl-3389	200	17	.	.	PUNCT
hassl-3389	201	1	second	second	ADJ
hassl-3389	201	2	,	,	PUNCT
hassl-3389	201	3	the	the	DET
hassl-3389	201	4	binary	binary	ADJ
hassl-3389	201	5	operationalization	operationalization	NOUN
hassl-3389	201	6	of	of	ADP
hassl-3389	201	7	our	our	PRON
hassl-3389	201	8	dependent	dependent	ADJ
hassl-3389	201	9	variable	variable	NOUN
hassl-3389	201	10	–	–	PUNCT
hassl-3389	201	11	social	social	ADJ
hassl-3389	201	12	media	medium	NOUN
hassl-3389	201	13	adoption	adoption	NOUN
hassl-3389	201	14	–	–	PUNCT
hassl-3389	201	15	could	could	AUX
hassl-3389	201	16	limit	limit	VERB
hassl-3389	201	17	the	the	DET
hassl-3389	201	18	potential	potential	NOUN
hassl-3389	201	19	to	to	PART
hassl-3389	201	20	better	well	ADV
hassl-3389	201	21	understand	understand	VERB
hassl-3389	201	22	a	a	DET
hassl-3389	201	23	firm	firm	NOUN
hassl-3389	201	24	’s	’s	PART
hassl-3389	201	25	decision	decision	NOUN
hassl-3389	201	26	to	to	PART
hassl-3389	201	27	use	use	VERB
hassl-3389	201	28	various	various	ADJ
hassl-3389	201	29	platforms	platform	NOUN
hassl-3389	201	30	.	.	PUNCT
hassl-3389	202	1	different	different	ADJ
hassl-3389	202	2	social	social	ADJ
hassl-3389	202	3	media	medium	NOUN
hassl-3389	202	4	platforms	platform	NOUN
hassl-3389	202	5	could	could	AUX
hassl-3389	202	6	serve	serve	VERB
hassl-3389	202	7	different	different	ADJ
hassl-3389	202	8	purposes	purpose	NOUN
hassl-3389	202	9	for	for	ADP
hassl-3389	202	10	a	a	DET
hassl-3389	202	11	firm	firm	NOUN
hassl-3389	202	12	’s	’s	PART
hassl-3389	202	13	activities	activity	NOUN
hassl-3389	202	14	(	(	PUNCT
hassl-3389	202	15	smith	smith	PROPN
hassl-3389	202	16	,	,	PUNCT
hassl-3389	202	17	fischer	fischer	PROPN
hassl-3389	202	18	,	,	PUNCT
hassl-3389	202	19	&	&	CCONJ
hassl-3389	202	20	yongjian	yongjian	ADJ
hassl-3389	202	21	,	,	PUNCT
hassl-3389	202	22	2012	2012	NUM
hassl-3389	202	23	)	)	PUNCT
hassl-3389	202	24	.	.	PUNCT
hassl-3389	203	1	future	future	ADJ
hassl-3389	203	2	studies	study	NOUN
hassl-3389	203	3	may	may	AUX
hassl-3389	203	4	consider	consider	VERB
hassl-3389	203	5	investigating	investigate	VERB
hassl-3389	203	6	the	the	DET
hassl-3389	203	7	determinants	determinant	NOUN
hassl-3389	203	8	of	of	ADP
hassl-3389	203	9	social	social	ADJ
hassl-3389	203	10	media	medium	NOUN
hassl-3389	203	11	decisions	decision	NOUN
hassl-3389	203	12	for	for	ADP
hassl-3389	203	13	different	different	ADJ
hassl-3389	203	14	platforms	platform	NOUN
hassl-3389	203	15	,	,	PUNCT
hassl-3389	203	16	which	which	PRON
hassl-3389	203	17	could	could	AUX
hassl-3389	203	18	further	far	ADV
hassl-3389	203	19	extend	extend	VERB
hassl-3389	203	20	the	the	DET
hassl-3389	203	21	literature	literature	NOUN
hassl-3389	203	22	regarding	regard	VERB
hassl-3389	203	23	social	social	ADJ
hassl-3389	203	24	media	medium	NOUN
hassl-3389	203	25	.	.	PUNCT
hassl-3389	204	1	6	6	X
hassl-3389	204	2	.	.	X
hassl-3389	204	3	conclusion	conclusion	VERB
hassl-3389	204	4	the	the	DET
hassl-3389	204	5	findings	finding	NOUN
hassl-3389	204	6	of	of	ADP
hassl-3389	204	7	this	this	DET
hassl-3389	204	8	study	study	NOUN
hassl-3389	204	9	contribute	contribute	VERB
hassl-3389	204	10	to	to	ADP
hassl-3389	204	11	the	the	DET
hassl-3389	204	12	growing	grow	VERB
hassl-3389	204	13	stream	stream	NOUN
hassl-3389	204	14	of	of	ADP
hassl-3389	204	15	social	social	ADJ
hassl-3389	204	16	media	medium	NOUN
hassl-3389	204	17	research	research	NOUN
hassl-3389	204	18	,	,	PUNCT
hassl-3389	204	19	especially	especially	ADV
hassl-3389	204	20	concerning	concern	VERB
hassl-3389	204	21	firms	firm	NOUN
hassl-3389	204	22	’	’	PART
hassl-3389	204	23	strategies	strategy	NOUN
hassl-3389	204	24	.	.	PUNCT
hassl-3389	205	1	we	we	PRON
hassl-3389	205	2	extend	extend	VERB
hassl-3389	205	3	the	the	DET
hassl-3389	205	4	research	research	NOUN
hassl-3389	205	5	in	in	ADP
hassl-3389	205	6	this	this	DET
hassl-3389	205	7	area	area	NOUN
hassl-3389	205	8	by	by	ADP
hassl-3389	205	9	providing	provide	VERB
hassl-3389	205	10	a	a	DET
hassl-3389	205	11	better	well	ADJ
hassl-3389	205	12	understanding	understanding	NOUN
hassl-3389	205	13	of	of	ADP
hassl-3389	205	14	an	an	DET
hassl-3389	205	15	unexplored	unexplored	ADJ
hassl-3389	205	16	area	area	NOUN
hassl-3389	205	17	of	of	ADP
hassl-3389	205	18	strategy	strategy	NOUN
hassl-3389	205	19	and	and	CCONJ
hassl-3389	205	20	social	social	ADJ
hassl-3389	205	21	media	medium	NOUN
hassl-3389	205	22	.	.	PUNCT
hassl-3389	206	1	we	we	PRON
hassl-3389	206	2	show	show	VERB
hassl-3389	206	3	that	that	SCONJ
hassl-3389	206	4	firms	firm	NOUN
hassl-3389	206	5	employ	employ	VERB
hassl-3389	206	6	social	social	ADJ
hassl-3389	206	7	media	medium	NOUN
hassl-3389	206	8	differently	differently	ADV
hassl-3389	206	9	based	base	VERB
hassl-3389	206	10	on	on	ADP
hassl-3389	206	11	their	their	PRON
hassl-3389	206	12	business	business	NOUN
hassl-3389	206	13	strategies	strategy	NOUN
hassl-3389	206	14	.	.	PUNCT
hassl-3389	207	1	more	more	ADV
hassl-3389	207	2	particularly	particularly	ADV
hassl-3389	207	3	,	,	PUNCT
hassl-3389	207	4	a	a	DET
hassl-3389	207	5	diversification	diversification	NOUN
hassl-3389	207	6	strategy	strategy	NOUN
hassl-3389	207	7	is	be	AUX
hassl-3389	207	8	more	more	ADV
hassl-3389	207	9	likely	likely	ADJ
hassl-3389	207	10	to	to	PART
hassl-3389	207	11	prompt	prompt	VERB
hassl-3389	207	12	a	a	DET
hassl-3389	207	13	business	business	NOUN
hassl-3389	207	14	to	to	PART
hassl-3389	207	15	use	use	VERB
hassl-3389	207	16	social	social	ADJ
hassl-3389	207	17	media	medium	NOUN
hassl-3389	207	18	when	when	SCONJ
hassl-3389	207	19	entering	enter	VERB
hassl-3389	207	20	different	different	ADJ
hassl-3389	207	21	markets	market	NOUN
hassl-3389	207	22	than	than	ADP
hassl-3389	207	23	when	when	SCONJ
hassl-3389	207	24	launching	launch	VERB
hassl-3389	207	25	new	new	ADJ
hassl-3389	207	26	products	product	NOUN
hassl-3389	207	27	.	.	PUNCT
hassl-3389	208	1	future	future	ADJ
hassl-3389	208	2	studies	study	NOUN
hassl-3389	208	3	may	may	AUX
hassl-3389	208	4	use	use	VERB
hassl-3389	208	5	our	our	PRON
hassl-3389	208	6	results	result	NOUN
hassl-3389	208	7	as	as	ADP
hassl-3389	208	8	initial	initial	ADJ
hassl-3389	208	9	evidence	evidence	NOUN
hassl-3389	208	10	for	for	ADP
hassl-3389	208	11	further	further	ADJ
hassl-3389	208	12	investigation	investigation	NOUN
hassl-3389	208	13	and	and	CCONJ
hassl-3389	208	14	provide	provide	VERB
hassl-3389	208	15	a	a	DET
hassl-3389	208	16	better	well	ADJ
hassl-3389	208	17	understanding	understanding	NOUN
hassl-3389	208	18	of	of	ADP
hassl-3389	208	19	other	other	ADJ
hassl-3389	208	20	strategies	strategy	NOUN
hassl-3389	208	21	that	that	PRON
hassl-3389	208	22	may	may	AUX
hassl-3389	208	23	influence	influence	VERB
hassl-3389	208	24	a	a	DET
hassl-3389	208	25	firm	firm	NOUN
hassl-3389	208	26	’s	’s	PART
hassl-3389	208	27	decision	decision	NOUN
hassl-3389	208	28	to	to	PART
hassl-3389	208	29	use	use	VERB
hassl-3389	208	30	social	social	ADJ
hassl-3389	208	31	media	medium	NOUN
hassl-3389	208	32	.	.	PUNCT
hassl-3389	209	1	funding	funding	NOUN
hassl-3389	209	2	:	:	PUNCT
hassl-3389	209	3	this	this	DET
hassl-3389	209	4	research	research	NOUN
hassl-3389	209	5	is	be	AUX
hassl-3389	209	6	supported	support	VERB
hassl-3389	209	7	by	by	ADP
hassl-3389	209	8	mahasarakham	mahasarakham	PROPN
hassl-3389	209	9	business	business	PROPN
hassl-3389	209	10	school	school	PROPN
hassl-3389	209	11	,	,	PUNCT
hassl-3389	209	12	mahasarakham	mahasarakham	PROPN
hassl-3389	209	13	university	university	PROPN
hassl-3389	209	14	(	(	PUNCT
hassl-3389	209	15	grant	grant	PROPN
hassl-3389	209	16	number	number	NOUN
hassl-3389	209	17	:	:	PUNCT
hassl-3389	209	18	1/2564	1/2564	NUM
hassl-3389	209	19	)	)	PUNCT
hassl-3389	209	20	.	.	PUNCT
hassl-3389	210	1	competing	compete	VERB
hassl-3389	210	2	interests	interest	NOUN
hassl-3389	210	3	:	:	PUNCT
hassl-3389	210	4	the	the	DET
hassl-3389	210	5	authors	author	NOUN
hassl-3389	210	6	declare	declare	VERB
hassl-3389	210	7	that	that	SCONJ
hassl-3389	210	8	they	they	PRON
hassl-3389	210	9	have	have	VERB
hassl-3389	210	10	no	no	DET
hassl-3389	210	11	competing	compete	VERB
hassl-3389	210	12	interests	interest	NOUN
hassl-3389	210	13	.	.	PUNCT
hassl-3389	211	1	authors	author	NOUN
hassl-3389	211	2	’	'	PUNCT
hassl-3389	211	3	contributions	contribution	NOUN
hassl-3389	211	4	:	:	PUNCT
hassl-3389	211	5	both	both	DET
hassl-3389	211	6	authors	author	NOUN
hassl-3389	211	7	contributed	contribute	VERB
hassl-3389	211	8	equally	equally	ADV
hassl-3389	211	9	to	to	ADP
hassl-3389	211	10	the	the	DET
hassl-3389	211	11	conception	conception	NOUN
hassl-3389	211	12	and	and	CCONJ
hassl-3389	211	13	design	design	NOUN
hassl-3389	211	14	of	of	ADP
hassl-3389	211	15	the	the	DET
hassl-3389	211	16	study	study	NOUN
hassl-3389	211	17	.	.	PUNCT
hassl-3389	212	1	references	reference	NOUN
hassl-3389	212	2	alalwan	alalwan	PROPN
hassl-3389	212	3	,	,	PUNCT
hassl-3389	212	4	a.	a.	PROPN
hassl-3389	212	5	a.	a.	PROPN
hassl-3389	212	6	,	,	PUNCT
hassl-3389	212	7	rana	rana	PROPN
hassl-3389	212	8	,	,	PUNCT
hassl-3389	212	9	n.	n.	PROPN
hassl-3389	212	10	p.	p.	PROPN
hassl-3389	212	11	,	,	PUNCT
hassl-3389	212	12	dwivedi	dwivedi	PROPN
hassl-3389	212	13	,	,	PUNCT
hassl-3389	212	14	y.	y.	PROPN
hassl-3389	212	15	k.	k.	PROPN
hassl-3389	212	16	,	,	PUNCT
hassl-3389	212	17	&	&	CCONJ
hassl-3389	212	18	algharabat	algharabat	PROPN
hassl-3389	212	19	,	,	PUNCT
hassl-3389	212	20	r.	r.	PROPN
hassl-3389	212	21	(	(	PUNCT
hassl-3389	212	22	2017	2017	NUM
hassl-3389	212	23	)	)	PUNCT
hassl-3389	212	24	.	.	PUNCT
hassl-3389	213	1	social	social	ADJ
hassl-3389	213	2	media	medium	NOUN
hassl-3389	213	3	in	in	ADP
hassl-3389	213	4	marketing	marketing	NOUN
hassl-3389	213	5	:	:	PUNCT
hassl-3389	213	6	a	a	DET
hassl-3389	213	7	review	review	NOUN
hassl-3389	213	8	and	and	CCONJ
hassl-3389	213	9	analysis	analysis	NOUN
hassl-3389	213	10	of	of	ADP
hassl-3389	213	11	the	the	DET
hassl-3389	213	12	existing	exist	VERB
hassl-3389	213	13	literature	literature	NOUN
hassl-3389	213	14	.	.	PUNCT
hassl-3389	214	1	telematics	telematic	NOUN
hassl-3389	214	2	and	and	CCONJ
hassl-3389	214	3	informatics	informatic	NOUN
hassl-3389	214	4	,	,	PUNCT
hassl-3389	214	5	34(7	34(7	NUM
hassl-3389	214	6	)	)	PUNCT
hassl-3389	214	7	,	,	PUNCT
hassl-3389	214	8	1177	1177	NUM
hassl-3389	214	9	-	-	SYM
hassl-3389	214	10	1190	1190	NUM
hassl-3389	214	11	.	.	PUNCT
hassl-3389	215	1	https://doi.org/10.1016/j.tele.2017.05.008	https://doi.org/10.1016/j.tele.2017.05.008	PROPN
hassl-3389	215	2	amit	amit	PROPN
hassl-3389	215	3	,	,	PUNCT
hassl-3389	215	4	r.	r.	PROPN
hassl-3389	215	5	,	,	PUNCT
hassl-3389	215	6	&	&	CCONJ
hassl-3389	215	7	livnat	livnat	PROPN
hassl-3389	215	8	,	,	PUNCT
hassl-3389	215	9	j.	j.	PROPN
hassl-3389	215	10	(	(	PUNCT
hassl-3389	215	11	1988	1988	NUM
hassl-3389	215	12	)	)	PUNCT
hassl-3389	215	13	.	.	PUNCT
hassl-3389	216	1	diversification	diversification	NOUN
hassl-3389	216	2	and	and	CCONJ
hassl-3389	216	3	the	the	DET
hassl-3389	216	4	risk	risk	NOUN
hassl-3389	216	5	-	-	PUNCT
hassl-3389	216	6	return	return	NOUN
hassl-3389	216	7	trade	trade	NOUN
hassl-3389	216	8	-	-	PUNCT
hassl-3389	216	9	off	off	NOUN
hassl-3389	216	10	.	.	PUNCT
hassl-3389	217	1	academy	academy	PROPN
hassl-3389	217	2	of	of	ADP
hassl-3389	217	3	management	management	PROPN
hassl-3389	217	4	journal	journal	NOUN
hassl-3389	217	5	,	,	PUNCT
hassl-3389	217	6	31(1	31(1	NUM
hassl-3389	217	7	)	)	PUNCT
hassl-3389	217	8	,	,	PUNCT
hassl-3389	217	9	154	154	NUM
hassl-3389	217	10	-	-	SYM
hassl-3389	217	11	166	166	NUM
hassl-3389	217	12	.	.	PUNCT
hassl-3389	218	1	https://doi.org/10.5465/256502	https://doi.org/10.5465/256502	PROPN
hassl-3389	218	2	appel	appel	PROPN
hassl-3389	218	3	,	,	PUNCT
hassl-3389	218	4	g.	g.	PROPN
hassl-3389	218	5	,	,	PUNCT
hassl-3389	218	6	grewal	grewal	PROPN
hassl-3389	218	7	,	,	PUNCT
hassl-3389	218	8	l.	l.	PROPN
hassl-3389	218	9	,	,	PUNCT
hassl-3389	218	10	hadi	hadi	PROPN
hassl-3389	218	11	,	,	PUNCT
hassl-3389	218	12	r.	r.	PROPN
hassl-3389	218	13	,	,	PUNCT
hassl-3389	218	14	&	&	CCONJ
hassl-3389	218	15	stephen	stephen	PROPN
hassl-3389	218	16	,	,	PUNCT
hassl-3389	218	17	a.	a.	NOUN
hassl-3389	218	18	t.	t.	PROPN
hassl-3389	218	19	(	(	PUNCT
hassl-3389	218	20	2020	2020	NUM
hassl-3389	218	21	)	)	PUNCT
hassl-3389	218	22	.	.	PUNCT
hassl-3389	219	1	the	the	DET
hassl-3389	219	2	future	future	NOUN
hassl-3389	219	3	of	of	ADP
hassl-3389	219	4	social	social	ADJ
hassl-3389	219	5	media	medium	NOUN
hassl-3389	219	6	in	in	ADP
hassl-3389	219	7	marketing	marketing	NOUN
hassl-3389	219	8	.	.	PUNCT
hassl-3389	220	1	journal	journal	NOUN
hassl-3389	220	2	of	of	ADP
hassl-3389	220	3	the	the	DET
hassl-3389	220	4	academy	academy	NOUN
hassl-3389	220	5	of	of	ADP
hassl-3389	220	6	marketing	marketing	NOUN
hassl-3389	220	7	science	science	NOUN
hassl-3389	220	8	,	,	PUNCT
hassl-3389	220	9	48(1	48(1	NOUN
hassl-3389	220	10	)	)	PUNCT
hassl-3389	220	11	,	,	PUNCT
hassl-3389	220	12	79	79	NUM
hassl-3389	220	13	-	-	SYM
hassl-3389	220	14	95	95	NUM
hassl-3389	220	15	.	.	PUNCT
hassl-3389	221	1	aral	aral	PROPN
hassl-3389	221	2	,	,	PUNCT
hassl-3389	221	3	s.	s.	PROPN
hassl-3389	221	4	,	,	PUNCT
hassl-3389	221	5	dellarocas	dellarocas	PROPN
hassl-3389	221	6	,	,	PUNCT
hassl-3389	221	7	c.	c.	PROPN
hassl-3389	221	8	,	,	PUNCT
hassl-3389	221	9	&	&	CCONJ
hassl-3389	221	10	godes	godes	PROPN
hassl-3389	221	11	,	,	PUNCT
hassl-3389	221	12	d.	d.	PROPN
hassl-3389	221	13	(	(	PUNCT
hassl-3389	221	14	2013	2013	NUM
hassl-3389	221	15	)	)	PUNCT
hassl-3389	221	16	.	.	PUNCT
hassl-3389	222	1	introduction	introduction	NOUN
hassl-3389	222	2	to	to	ADP
hassl-3389	222	3	the	the	DET
hassl-3389	222	4	special	special	ADJ
hassl-3389	222	5	issue	issue	NOUN
hassl-3389	222	6	—	—	PUNCT
hassl-3389	222	7	social	social	ADJ
hassl-3389	222	8	media	medium	NOUN
hassl-3389	222	9	and	and	CCONJ
hassl-3389	222	10	business	business	NOUN
hassl-3389	222	11	transformation	transformation	NOUN
hassl-3389	222	12	:	:	PUNCT
hassl-3389	222	13	a	a	DET
hassl-3389	222	14	framework	framework	NOUN
hassl-3389	222	15	for	for	ADP
hassl-3389	222	16	research	research	NOUN
hassl-3389	222	17	.	.	PUNCT
hassl-3389	223	1	information	information	NOUN
hassl-3389	223	2	systems	system	NOUN
hassl-3389	223	3	research	research	NOUN
hassl-3389	223	4	,	,	PUNCT
hassl-3389	223	5	24(1	24(1	NUM
hassl-3389	223	6	)	)	PUNCT
hassl-3389	223	7	,	,	PUNCT
hassl-3389	223	8	3	3	NUM
hassl-3389	223	9	-	-	SYM
hassl-3389	223	10	13	13	NUM
hassl-3389	223	11	.	.	PUNCT
hassl-3389	224	1	https://doi.org/10.1287/isre.1120.0470	https://doi.org/10.1287/isre.1120.0470	PROPN
hassl-3389	224	2	arrigo	arrigo	PROPN
hassl-3389	224	3	,	,	PUNCT
hassl-3389	224	4	e.	e.	PROPN
hassl-3389	224	5	(	(	PUNCT
hassl-3389	224	6	2018	2018	NUM
hassl-3389	224	7	)	)	PUNCT
hassl-3389	224	8	.	.	PUNCT
hassl-3389	225	1	social	social	ADJ
hassl-3389	225	2	media	medium	NOUN
hassl-3389	225	3	marketing	marketing	NOUN
hassl-3389	225	4	in	in	ADP
hassl-3389	225	5	luxury	luxury	NOUN
hassl-3389	225	6	brands	brand	NOUN
hassl-3389	225	7	:	:	PUNCT
hassl-3389	225	8	a	a	DET
hassl-3389	225	9	systematic	systematic	ADJ
hassl-3389	225	10	literature	literature	NOUN
hassl-3389	225	11	review	review	NOUN
hassl-3389	225	12	and	and	CCONJ
hassl-3389	225	13	implications	implication	NOUN
hassl-3389	225	14	for	for	ADP
hassl-3389	225	15	management	management	NOUN
hassl-3389	225	16	research	research	NOUN
hassl-3389	225	17	.	.	PUNCT
hassl-3389	226	1	management	management	NOUN
hassl-3389	226	2	research	research	PROPN
hassl-3389	226	3	review	review	PROPN
hassl-3389	226	4	,	,	PUNCT
hassl-3389	226	5	41(6	41(6	PROPN
hassl-3389	226	6	)	)	PUNCT
hassl-3389	226	7	,	,	PUNCT
hassl-3389	226	8	657	657	NUM
hassl-3389	226	9	-	-	SYM
hassl-3389	226	10	679	679	NUM
hassl-3389	226	11	.	.	PUNCT
hassl-3389	227	1	https://doi.org/10.1108/mrr-04-2017-0134	https://doi.org/10.1108/mrr-04-2017-0134	PROPN
hassl-3389	227	2	https://doi.org/10.1016/j.tele.2017.05.008	https://doi.org/10.1016/j.tele.2017.05.008	PROPN
hassl-3389	227	3	https://doi.org/10.5465/256502	https://doi.org/10.5465/256502	X
hassl-3389	227	4	https://doi.org/10.1287/isre.1120.0470	https://doi.org/10.1287/isre.1120.0470	PROPN
hassl-3389	227	5	https://doi.org/10.1108/mrr-04-2017-0134	https://doi.org/10.1108/mrr-04-2017-0134	PROPN
hassl-3389	227	6	humanities	humanity	NOUN
hassl-3389	227	7	and	and	CCONJ
hassl-3389	227	8	social	social	ADJ
hassl-3389	227	9	sciences	science	NOUN
hassl-3389	227	10	letters	letter	NOUN
hassl-3389	227	11	,	,	PUNCT
hassl-3389	227	12	2023	2023	NUM
hassl-3389	227	13	,	,	PUNCT
hassl-3389	227	14	11(2	11(2	NUM
hassl-3389	227	15	):	):	PUNCT
hassl-3389	227	16	238	238	NUM
hassl-3389	227	17	-	-	SYM
hassl-3389	227	18	248	248	NUM
hassl-3389	227	19	246	246	NUM
hassl-3389	227	20	©	©	ADP
hassl-3389	227	21	2023	2023	NUM
hassl-3389	227	22	conscientia	conscientia	PROPN
hassl-3389	227	23	beam	beam	PROPN
hassl-3389	227	24	.	.	PUNCT
hassl-3389	228	1	all	all	DET
hassl-3389	228	2	rights	right	NOUN
hassl-3389	228	3	reserved	reserve	VERB
hassl-3389	228	4	.	.	PUNCT
hassl-3389	229	1	barney	barney	PROPN
hassl-3389	229	2	,	,	PUNCT
hassl-3389	229	3	j.	j.	PROPN
hassl-3389	229	4	b.	b.	PROPN
hassl-3389	229	5	(	(	PUNCT
hassl-3389	229	6	2001	2001	NUM
hassl-3389	229	7	)	)	PUNCT
hassl-3389	229	8	.	.	PUNCT
hassl-3389	230	1	resource	resource	NOUN
hassl-3389	230	2	-	-	PUNCT
hassl-3389	230	3	based	base	VERB
hassl-3389	230	4	theories	theory	NOUN
hassl-3389	230	5	of	of	ADP
hassl-3389	230	6	competitive	competitive	ADJ
hassl-3389	230	7	advantage	advantage	NOUN
hassl-3389	230	8	:	:	PUNCT
hassl-3389	230	9	a	a	DET
hassl-3389	230	10	ten	ten	NUM
hassl-3389	230	11	-	-	PUNCT
hassl-3389	230	12	year	year	NOUN
hassl-3389	230	13	retrospective	retrospective	NOUN
hassl-3389	230	14	on	on	ADP
hassl-3389	230	15	the	the	DET
hassl-3389	230	16	resource	resource	NOUN
hassl-3389	230	17	-	-	PUNCT
hassl-3389	230	18	based	base	VERB
hassl-3389	230	19	view	view	NOUN
hassl-3389	230	20	.	.	PUNCT
hassl-3389	231	1	journal	journal	NOUN
hassl-3389	231	2	of	of	ADP
hassl-3389	231	3	management	management	NOUN
hassl-3389	231	4	,	,	PUNCT
hassl-3389	231	5	27(6	27(6	NUM
hassl-3389	231	6	)	)	PUNCT
hassl-3389	231	7	,	,	PUNCT
hassl-3389	231	8	643	643	NUM
hassl-3389	231	9	-	-	SYM
hassl-3389	231	10	650	650	NUM
hassl-3389	231	11	.	.	PUNCT
hassl-3389	232	1	culnan	culnan	NOUN
hassl-3389	232	2	,	,	PUNCT
hassl-3389	232	3	m.	m.	NOUN
hassl-3389	232	4	j.	j.	PROPN
hassl-3389	232	5	,	,	PUNCT
hassl-3389	232	6	mchugh	mchugh	PROPN
hassl-3389	232	7	,	,	PUNCT
hassl-3389	232	8	p.	p.	PROPN
hassl-3389	232	9	j.	j.	PROPN
hassl-3389	232	10	,	,	PUNCT
hassl-3389	232	11	&	&	CCONJ
hassl-3389	232	12	zubillaga	zubillaga	PROPN
hassl-3389	232	13	,	,	PUNCT
hassl-3389	232	14	j.	j.	PROPN
hassl-3389	232	15	i.	i.	PROPN
hassl-3389	232	16	(	(	PUNCT
hassl-3389	232	17	2010	2010	NUM
hassl-3389	232	18	)	)	PUNCT
hassl-3389	232	19	.	.	PUNCT
hassl-3389	233	1	how	how	SCONJ
hassl-3389	233	2	large	large	ADJ
hassl-3389	233	3	us	us	PROPN
hassl-3389	233	4	companies	company	NOUN
hassl-3389	233	5	can	can	AUX
hassl-3389	233	6	use	use	VERB
hassl-3389	233	7	twitter	twitter	NOUN
hassl-3389	233	8	and	and	CCONJ
hassl-3389	233	9	other	other	ADJ
hassl-3389	233	10	social	social	ADJ
hassl-3389	233	11	media	medium	NOUN
hassl-3389	233	12	to	to	PART
hassl-3389	233	13	gain	gain	VERB
hassl-3389	233	14	business	business	NOUN
hassl-3389	233	15	value	value	NOUN
hassl-3389	233	16	.	.	PUNCT
hassl-3389	234	1	mis	mis	PROPN
hassl-3389	234	2	quarterly	quarterly	PROPN
hassl-3389	234	3	executive	executive	NOUN
hassl-3389	234	4	,	,	PUNCT
hassl-3389	234	5	9(4	9(4	NUM
hassl-3389	234	6	)	)	PUNCT
hassl-3389	234	7	,	,	PUNCT
hassl-3389	234	8	1	1	NUM
hassl-3389	234	9	-	-	SYM
hassl-3389	234	10	17	17	NUM
hassl-3389	234	11	.	.	PUNCT
hassl-3389	235	1	dewan	dewan	PROPN
hassl-3389	235	2	,	,	PUNCT
hassl-3389	235	3	s.	s.	PROPN
hassl-3389	235	4	,	,	PUNCT
hassl-3389	235	5	&	&	CCONJ
hassl-3389	235	6	ramaprasad	ramaprasad	PROPN
hassl-3389	235	7	,	,	PUNCT
hassl-3389	235	8	j.	j.	PROPN
hassl-3389	235	9	(	(	PUNCT
hassl-3389	235	10	2014	2014	NUM
hassl-3389	235	11	)	)	PUNCT
hassl-3389	235	12	.	.	PUNCT
hassl-3389	236	1	social	social	ADJ
hassl-3389	236	2	media	medium	NOUN
hassl-3389	236	3	,	,	PUNCT
hassl-3389	236	4	traditional	traditional	ADJ
hassl-3389	236	5	media	medium	NOUN
hassl-3389	236	6	,	,	PUNCT
hassl-3389	236	7	and	and	CCONJ
hassl-3389	236	8	music	music	NOUN
hassl-3389	236	9	sales	sale	NOUN
hassl-3389	236	10	.	.	PUNCT
hassl-3389	237	1	mis	mis	PROPN
hassl-3389	237	2	quarterly	quarterly	PROPN
hassl-3389	237	3	,	,	PUNCT
hassl-3389	237	4	38(1	38(1	PROPN
hassl-3389	237	5	)	)	PUNCT
hassl-3389	237	6	,	,	PUNCT
hassl-3389	237	7	101	101	NUM
hassl-3389	237	8	-	-	SYM
hassl-3389	237	9	122	122	NUM
hassl-3389	237	10	.	.	PUNCT
hassl-3389	238	1	https://doi.org/10.25300/misq/2014/38.1.05	https://doi.org/10.25300/misq/2014/38.1.05	ADP
hassl-3389	238	2	dundas	dundas	PROPN
hassl-3389	238	3	,	,	PUNCT
hassl-3389	238	4	k.	k.	PROPN
hassl-3389	238	5	n.	n.	PROPN
hassl-3389	238	6	,	,	PUNCT
hassl-3389	238	7	&	&	CCONJ
hassl-3389	238	8	richardson	richardson	PROPN
hassl-3389	238	9	,	,	PUNCT
hassl-3389	238	10	p.	p.	PROPN
hassl-3389	238	11	r.	r.	PROPN
hassl-3389	238	12	(	(	PUNCT
hassl-3389	238	13	1980	1980	NUM
hassl-3389	238	14	)	)	PUNCT
hassl-3389	238	15	.	.	PUNCT
hassl-3389	239	1	corporate	corporate	ADJ
hassl-3389	239	2	strategy	strategy	NOUN
hassl-3389	239	3	and	and	CCONJ
hassl-3389	239	4	the	the	DET
hassl-3389	239	5	concept	concept	NOUN
hassl-3389	239	6	of	of	ADP
hassl-3389	239	7	market	market	NOUN
hassl-3389	239	8	failure	failure	NOUN
hassl-3389	239	9	.	.	PUNCT
hassl-3389	240	1	strategic	strategic	ADJ
hassl-3389	240	2	management	management	NOUN
hassl-3389	240	3	journal	journal	NOUN
hassl-3389	240	4	,	,	PUNCT
hassl-3389	240	5	1(2	1(2	NUM
hassl-3389	240	6	)	)	PUNCT
hassl-3389	240	7	,	,	PUNCT
hassl-3389	240	8	177	177	NUM
hassl-3389	240	9	-	-	SYM
hassl-3389	240	10	188	188	NUM
hassl-3389	240	11	.	.	PUNCT
hassl-3389	241	1	https://doi.org/10.1002/smj.4250010207	https://doi.org/10.1002/smj.4250010207	PROPN
hassl-3389	241	2	eisenhardt	eisenhardt	PROPN
hassl-3389	241	3	,	,	PUNCT
hassl-3389	241	4	k.	k.	PROPN
hassl-3389	241	5	m.	m.	PROPN
hassl-3389	241	6	,	,	PUNCT
hassl-3389	241	7	&	&	CCONJ
hassl-3389	241	8	martin	martin	PROPN
hassl-3389	241	9	,	,	PUNCT
hassl-3389	241	10	j.	j.	PROPN
hassl-3389	241	11	a.	a.	PROPN
hassl-3389	241	12	(	(	PUNCT
hassl-3389	241	13	2000	2000	NUM
hassl-3389	241	14	)	)	PUNCT
hassl-3389	241	15	.	.	PUNCT
hassl-3389	242	1	dynamic	dynamic	ADJ
hassl-3389	242	2	capabilities	capability	NOUN
hassl-3389	242	3	:	:	PUNCT
hassl-3389	242	4	what	what	PRON
hassl-3389	242	5	are	be	AUX
hassl-3389	242	6	they	they	PRON
hassl-3389	242	7	?	?	PUNCT
hassl-3389	243	1	strategic	strategic	ADJ
hassl-3389	243	2	management	management	NOUN
hassl-3389	243	3	journal	journal	NOUN
hassl-3389	243	4	,	,	PUNCT
hassl-3389	243	5	21(10‐11	21(10‐11	NUM
hassl-3389	243	6	)	)	PUNCT
hassl-3389	243	7	,	,	PUNCT
hassl-3389	243	8	11051121	11051121	NUM
hassl-3389	243	9	.	.	PUNCT
hassl-3389	244	1	eriksson	eriksson	PROPN
hassl-3389	244	2	,	,	PUNCT
hassl-3389	244	3	t.	t.	PROPN
hassl-3389	244	4	(	(	PUNCT
hassl-3389	244	5	2014	2014	NUM
hassl-3389	244	6	)	)	PUNCT
hassl-3389	244	7	.	.	PUNCT
hassl-3389	245	1	processes	process	NOUN
hassl-3389	245	2	,	,	PUNCT
hassl-3389	245	3	antecedents	antecedent	NOUN
hassl-3389	245	4	and	and	CCONJ
hassl-3389	245	5	outcomes	outcome	NOUN
hassl-3389	245	6	of	of	ADP
hassl-3389	245	7	dynamic	dynamic	ADJ
hassl-3389	245	8	capabilities	capability	NOUN
hassl-3389	245	9	.	.	PUNCT
hassl-3389	246	1	scandinavian	scandinavian	ADJ
hassl-3389	246	2	journal	journal	PROPN
hassl-3389	246	3	of	of	ADP
hassl-3389	246	4	management	management	NOUN
hassl-3389	246	5	,	,	PUNCT
hassl-3389	246	6	30(1	30(1	NUM
hassl-3389	246	7	)	)	PUNCT
hassl-3389	246	8	,	,	PUNCT
hassl-3389	246	9	6582	6582	NUM
hassl-3389	246	10	.	.	PUNCT
hassl-3389	247	1	https://doi.org/10.1016/j.scaman.2013.05.001	https://doi.org/10.1016/j.scaman.2013.05.001	NOUN
hassl-3389	247	2	geringer	geringer	NOUN
hassl-3389	247	3	,	,	PUNCT
hassl-3389	247	4	j.	j.	PROPN
hassl-3389	247	5	m.	m.	PROPN
hassl-3389	247	6	,	,	PUNCT
hassl-3389	247	7	tallman	tallman	PROPN
hassl-3389	247	8	,	,	PUNCT
hassl-3389	247	9	s.	s.	PROPN
hassl-3389	247	10	,	,	PUNCT
hassl-3389	247	11	&	&	CCONJ
hassl-3389	247	12	olsen	olsen	PROPN
hassl-3389	247	13	,	,	PUNCT
hassl-3389	247	14	d.	d.	PROPN
hassl-3389	247	15	m.	m.	PROPN
hassl-3389	247	16	(	(	PUNCT
hassl-3389	247	17	2000	2000	NUM
hassl-3389	247	18	)	)	PUNCT
hassl-3389	247	19	.	.	PUNCT
hassl-3389	248	1	product	product	NOUN
hassl-3389	248	2	and	and	CCONJ
hassl-3389	248	3	international	international	ADJ
hassl-3389	248	4	diversification	diversification	NOUN
hassl-3389	248	5	among	among	ADP
hassl-3389	248	6	japanese	japanese	ADJ
hassl-3389	248	7	multinational	multinational	ADJ
hassl-3389	248	8	firms	firm	NOUN
hassl-3389	248	9	.	.	PUNCT
hassl-3389	249	1	strategic	strategic	ADJ
hassl-3389	249	2	management	management	NOUN
hassl-3389	249	3	journal	journal	NOUN
hassl-3389	249	4	,	,	PUNCT
hassl-3389	249	5	21(1	21(1	NUM
hassl-3389	249	6	)	)	PUNCT
hassl-3389	249	7	,	,	PUNCT
hassl-3389	249	8	51	51	NUM
hassl-3389	249	9	-	-	SYM
hassl-3389	249	10	80	80	NUM
hassl-3389	249	11	.	.	PUNCT
hassl-3389	250	1	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aidsmj77%3e3.0.co;2-k	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aidsmj77%3e3.0.co;2-k	PROPN
hassl-3389	250	2	gopinath	gopinath	NOUN
hassl-3389	250	3	,	,	PUNCT
hassl-3389	250	4	s.	s.	PROPN
hassl-3389	250	5	,	,	PUNCT
hassl-3389	250	6	chintagunta	chintagunta	ADJ
hassl-3389	250	7	,	,	PUNCT
hassl-3389	250	8	p.	p.	PROPN
hassl-3389	250	9	k.	k.	PROPN
hassl-3389	250	10	,	,	PUNCT
hassl-3389	250	11	&	&	CCONJ
hassl-3389	250	12	venkataraman	venkataraman	PROPN
hassl-3389	250	13	,	,	PUNCT
hassl-3389	250	14	s.	s.	PROPN
hassl-3389	250	15	(	(	PUNCT
hassl-3389	250	16	2013	2013	NUM
hassl-3389	250	17	)	)	PUNCT
hassl-3389	250	18	.	.	PUNCT
hassl-3389	251	1	blogs	blog	NOUN
hassl-3389	251	2	,	,	PUNCT
hassl-3389	251	3	advertising	advertising	NOUN
hassl-3389	251	4	,	,	PUNCT
hassl-3389	251	5	and	and	CCONJ
hassl-3389	251	6	local	local	ADJ
hassl-3389	251	7	-	-	PUNCT
hassl-3389	251	8	market	market	NOUN
hassl-3389	251	9	movie	movie	NOUN
hassl-3389	251	10	box	box	NOUN
hassl-3389	251	11	office	office	NOUN
hassl-3389	251	12	performance	performance	NOUN
hassl-3389	251	13	.	.	PUNCT
hassl-3389	252	1	management	management	NOUN
hassl-3389	252	2	science	science	NOUN
hassl-3389	252	3	,	,	PUNCT
hassl-3389	252	4	59(12	59(12	NUM
hassl-3389	252	5	)	)	PUNCT
hassl-3389	252	6	,	,	PUNCT
hassl-3389	252	7	2635	2635	NUM
hassl-3389	252	8	-	-	SYM
hassl-3389	252	9	2654	2654	NUM
hassl-3389	252	10	.	.	PUNCT
hassl-3389	253	1	https://doi.org/10.1287/mnsc.2013.1732	https://doi.org/10.1287/mnsc.2013.1732	PROPN
hassl-3389	253	2	hanna	hanna	PROPN
hassl-3389	253	3	,	,	PUNCT
hassl-3389	253	4	r.	r.	PROPN
hassl-3389	253	5	,	,	PUNCT
hassl-3389	253	6	rohm	rohm	PROPN
hassl-3389	253	7	,	,	PUNCT
hassl-3389	253	8	a.	a.	PROPN
hassl-3389	253	9	,	,	PUNCT
hassl-3389	253	10	&	&	CCONJ
hassl-3389	253	11	crittenden	crittenden	PROPN
hassl-3389	253	12	,	,	PUNCT
hassl-3389	253	13	v.	v.	PROPN
hassl-3389	253	14	l.	l.	PROPN
hassl-3389	253	15	(	(	PUNCT
hassl-3389	253	16	2011	2011	NUM
hassl-3389	253	17	)	)	PUNCT
hassl-3389	253	18	.	.	PUNCT
hassl-3389	254	1	we	we	PRON
hassl-3389	254	2	’re	’re	VERB
hassl-3389	254	3	all	all	ADV
hassl-3389	254	4	connected	connected	ADJ
hassl-3389	254	5	:	:	PUNCT
hassl-3389	254	6	the	the	DET
hassl-3389	254	7	power	power	NOUN
hassl-3389	254	8	of	of	ADP
hassl-3389	254	9	the	the	DET
hassl-3389	254	10	social	social	ADJ
hassl-3389	254	11	media	medium	NOUN
hassl-3389	254	12	ecosystem	ecosystem	NOUN
hassl-3389	254	13	.	.	PUNCT
hassl-3389	255	1	business	business	NOUN
hassl-3389	255	2	horizons	horizon	NOUN
hassl-3389	255	3	,	,	PUNCT
hassl-3389	255	4	54(3	54(3	NUM
hassl-3389	255	5	)	)	PUNCT
hassl-3389	255	6	,	,	PUNCT
hassl-3389	255	7	265	265	NUM
hassl-3389	255	8	-	-	SYM
hassl-3389	255	9	273	273	NUM
hassl-3389	255	10	.	.	PUNCT
hassl-3389	256	1	https://doi.org/10.1016/j.bushor.2011.01.007	https://doi.org/10.1016/j.bushor.2011.01.007	VERB
hassl-3389	256	2	heinrichs	heinrich	NOUN
hassl-3389	256	3	,	,	PUNCT
hassl-3389	256	4	j.	j.	PROPN
hassl-3389	256	5	h.	h.	PROPN
hassl-3389	256	6	,	,	PUNCT
hassl-3389	256	7	lim	lim	PROPN
hassl-3389	256	8	,	,	PUNCT
hassl-3389	256	9	j.	j.	PROPN
hassl-3389	256	10	s.	s.	PROPN
hassl-3389	256	11	,	,	PUNCT
hassl-3389	256	12	&	&	CCONJ
hassl-3389	256	13	lim	lim	PROPN
hassl-3389	256	14	,	,	PUNCT
hassl-3389	256	15	k.	k.	PROPN
hassl-3389	256	16	s.	s.	PROPN
hassl-3389	256	17	(	(	PUNCT
hassl-3389	256	18	2011	2011	NUM
hassl-3389	256	19	)	)	PUNCT
hassl-3389	256	20	.	.	PUNCT
hassl-3389	257	1	influence	influence	NOUN
hassl-3389	257	2	of	of	ADP
hassl-3389	257	3	social	social	ADJ
hassl-3389	257	4	networking	networking	NOUN
hassl-3389	257	5	site	site	NOUN
hassl-3389	257	6	and	and	CCONJ
hassl-3389	257	7	user	user	NOUN
hassl-3389	257	8	access	access	NOUN
hassl-3389	257	9	method	method	NOUN
hassl-3389	257	10	on	on	ADP
hassl-3389	257	11	social	social	ADJ
hassl-3389	257	12	media	medium	NOUN
hassl-3389	257	13	evaluation	evaluation	NOUN
hassl-3389	257	14	.	.	PUNCT
hassl-3389	258	1	journal	journal	NOUN
hassl-3389	258	2	of	of	ADP
hassl-3389	258	3	consumer	consumer	NOUN
hassl-3389	258	4	behaviour	behaviour	NOUN
hassl-3389	258	5	,	,	PUNCT
hassl-3389	258	6	10(6	10(6	NOUN
hassl-3389	258	7	)	)	PUNCT
hassl-3389	258	8	,	,	PUNCT
hassl-3389	258	9	347	347	NUM
hassl-3389	258	10	-	-	SYM
hassl-3389	258	11	355	355	NUM
hassl-3389	258	12	.	.	PUNCT
hassl-3389	259	1	https://doi.org/10.1002/cb.377	https://doi.org/10.1002/cb.377	PUNCT
hassl-3389	259	2	hilbe	hilbe	PROPN
hassl-3389	259	3	,	,	PUNCT
hassl-3389	259	4	j.	j.	PROPN
hassl-3389	259	5	m.	m.	PROPN
hassl-3389	259	6	(	(	PUNCT
hassl-3389	259	7	2009	2009	NUM
hassl-3389	259	8	)	)	PUNCT
hassl-3389	259	9	.	.	PUNCT
hassl-3389	260	1	logistic	logistic	ADJ
hassl-3389	260	2	regression	regression	NOUN
hassl-3389	260	3	models	model	NOUN
hassl-3389	260	4	.	.	PUNCT
hassl-3389	261	1	boca	boca	PROPN
hassl-3389	261	2	raton	raton	PROPN
hassl-3389	261	3	,	,	PUNCT
hassl-3389	261	4	fl	fl	PROPN
hassl-3389	261	5	:	:	PUNCT
hassl-3389	261	6	chapman	chapman	NOUN
hassl-3389	261	7	and	and	CCONJ
hassl-3389	261	8	hall	hall	PROPN
hassl-3389	261	9	/	/	SYM
hassl-3389	261	10	crc	crc	PROPN
hassl-3389	261	11	.	.	PUNCT
hassl-3389	261	12	hitt	hitt	PROPN
hassl-3389	261	13	,	,	PUNCT
hassl-3389	261	14	m.	m.	NOUN
hassl-3389	261	15	a.	a.	PROPN
hassl-3389	261	16	,	,	PUNCT
hassl-3389	261	17	hoskisson	hoskisson	PROPN
hassl-3389	261	18	,	,	PUNCT
hassl-3389	261	19	r.	r.	PROPN
hassl-3389	261	20	e.	e.	PROPN
hassl-3389	261	21	,	,	PUNCT
hassl-3389	261	22	&	&	CCONJ
hassl-3389	261	23	kim	kim	PROPN
hassl-3389	261	24	,	,	PUNCT
hassl-3389	261	25	h.	h.	PROPN
hassl-3389	261	26	(	(	PUNCT
hassl-3389	261	27	1997	1997	NUM
hassl-3389	261	28	)	)	PUNCT
hassl-3389	261	29	.	.	PUNCT
hassl-3389	262	1	international	international	ADJ
hassl-3389	262	2	diversification	diversification	NOUN
hassl-3389	262	3	:	:	PUNCT
hassl-3389	262	4	effects	effect	NOUN
hassl-3389	262	5	on	on	ADP
hassl-3389	262	6	innovation	innovation	NOUN
hassl-3389	262	7	and	and	CCONJ
hassl-3389	262	8	firm	firm	ADJ
hassl-3389	262	9	performance	performance	NOUN
hassl-3389	262	10	in	in	ADP
hassl-3389	262	11	product	product	NOUN
hassl-3389	262	12	-	-	PUNCT
hassl-3389	262	13	diversified	diversify	VERB
hassl-3389	262	14	firms	firm	NOUN
hassl-3389	262	15	.	.	PUNCT
hassl-3389	263	1	academy	academy	PROPN
hassl-3389	263	2	of	of	ADP
hassl-3389	263	3	management	management	PROPN
hassl-3389	263	4	journal	journal	NOUN
hassl-3389	263	5	,	,	PUNCT
hassl-3389	263	6	40(4	40(4	NUM
hassl-3389	263	7	)	)	PUNCT
hassl-3389	263	8	,	,	PUNCT
hassl-3389	263	9	767	767	NUM
hassl-3389	263	10	-	-	SYM
hassl-3389	263	11	798	798	NUM
hassl-3389	263	12	.	.	PUNCT
hassl-3389	264	1	https://doi.org/10.5465/256948	https://doi.org/10.5465/256948	PROPN
hassl-3389	264	2	jacquemin	jacquemin	PROPN
hassl-3389	264	3	,	,	PUNCT
hassl-3389	264	4	a.	a.	NOUN
hassl-3389	264	5	p.	p.	NOUN
hassl-3389	264	6	,	,	PUNCT
hassl-3389	264	7	&	&	CCONJ
hassl-3389	264	8	berry	berry	PROPN
hassl-3389	264	9	,	,	PUNCT
hassl-3389	264	10	c.	c.	PROPN
hassl-3389	264	11	h.	h.	PROPN
hassl-3389	264	12	(	(	PUNCT
hassl-3389	264	13	1979	1979	NUM
hassl-3389	264	14	)	)	PUNCT
hassl-3389	264	15	.	.	PUNCT
hassl-3389	265	1	entropy	entropy	PROPN
hassl-3389	265	2	measure	measure	NOUN
hassl-3389	265	3	of	of	ADP
hassl-3389	265	4	diversification	diversification	NOUN
hassl-3389	265	5	and	and	CCONJ
hassl-3389	265	6	corporate	corporate	ADJ
hassl-3389	265	7	growth	growth	NOUN
hassl-3389	265	8	.	.	PUNCT
hassl-3389	266	1	the	the	DET
hassl-3389	266	2	journal	journal	NOUN
hassl-3389	266	3	of	of	ADP
hassl-3389	266	4	industrial	industrial	ADJ
hassl-3389	266	5	economics	economic	NOUN
hassl-3389	266	6	,	,	PUNCT
hassl-3389	266	7	27(4	27(4	PROPN
hassl-3389	266	8	)	)	PUNCT
hassl-3389	266	9	,	,	PUNCT
hassl-3389	266	10	359	359	NUM
hassl-3389	266	11	-	-	SYM
hassl-3389	266	12	369	369	NUM
hassl-3389	266	13	.	.	PUNCT
hassl-3389	267	1	https://doi.org/10.2307/2097958	https://doi.org/10.2307/2097958	PROPN
hassl-3389	268	1	jiang	jiang	PROPN
hassl-3389	268	2	,	,	PUNCT
hassl-3389	268	3	s.	s.	PROPN
hassl-3389	268	4	,	,	PUNCT
hassl-3389	268	5	chen	chen	PROPN
hassl-3389	268	6	,	,	PUNCT
hassl-3389	268	7	h.	h.	PROPN
hassl-3389	268	8	,	,	PUNCT
hassl-3389	268	9	nunamaker	nunamaker	PROPN
hassl-3389	268	10	,	,	PUNCT
hassl-3389	268	11	j.	j.	PROPN
hassl-3389	268	12	f.	f.	PROPN
hassl-3389	268	13	,	,	PUNCT
hassl-3389	268	14	&	&	CCONJ
hassl-3389	268	15	zimbra	zimbra	PROPN
hassl-3389	268	16	,	,	PUNCT
hassl-3389	268	17	d.	d.	PROPN
hassl-3389	268	18	(	(	PUNCT
hassl-3389	268	19	2014	2014	NUM
hassl-3389	268	20	)	)	PUNCT
hassl-3389	268	21	.	.	PUNCT
hassl-3389	269	1	analyzing	analyze	VERB
hassl-3389	269	2	firm	firm	ADJ
hassl-3389	269	3	-	-	PUNCT
hassl-3389	269	4	specific	specific	ADJ
hassl-3389	269	5	social	social	ADJ
hassl-3389	269	6	media	medium	NOUN
hassl-3389	269	7	and	and	CCONJ
hassl-3389	269	8	market	market	NOUN
hassl-3389	269	9	:	:	PUNCT
hassl-3389	269	10	a	a	DET
hassl-3389	269	11	stakeholder	stakeholder	NOUN
hassl-3389	269	12	-	-	PUNCT
hassl-3389	269	13	based	base	VERB
hassl-3389	269	14	event	event	NOUN
hassl-3389	269	15	analysis	analysis	NOUN
hassl-3389	269	16	framework	framework	NOUN
hassl-3389	269	17	.	.	PUNCT
hassl-3389	270	1	decision	decision	NOUN
hassl-3389	270	2	support	support	NOUN
hassl-3389	270	3	systems	system	NOUN
hassl-3389	270	4	,	,	PUNCT
hassl-3389	270	5	67	67	NUM
hassl-3389	270	6	,	,	PUNCT
hassl-3389	270	7	30	30	NUM
hassl-3389	270	8	-	-	SYM
hassl-3389	270	9	39	39	NUM
hassl-3389	270	10	.	.	PUNCT
hassl-3389	271	1	https://doi.org/10.1016/j.dss.2014.08.001	https://doi.org/10.1016/j.dss.2014.08.001	PROPN
hassl-3389	271	2	kaplan	kaplan	PROPN
hassl-3389	271	3	,	,	PUNCT
hassl-3389	271	4	a.	a.	NOUN
hassl-3389	271	5	m.	m.	NOUN
hassl-3389	271	6	,	,	PUNCT
hassl-3389	271	7	&	&	CCONJ
hassl-3389	271	8	haenlein	haenlein	ADV
hassl-3389	271	9	,	,	PUNCT
hassl-3389	271	10	m.	m.	NOUN
hassl-3389	271	11	(	(	PUNCT
hassl-3389	271	12	2010	2010	NUM
hassl-3389	271	13	)	)	PUNCT
hassl-3389	271	14	.	.	PUNCT
hassl-3389	272	1	users	user	NOUN
hassl-3389	272	2	of	of	ADP
hassl-3389	272	3	the	the	DET
hassl-3389	272	4	world	world	NOUN
hassl-3389	272	5	,	,	PUNCT
hassl-3389	272	6	unite	unite	NOUN
hassl-3389	272	7	!	!	PUNCT
hassl-3389	273	1	the	the	DET
hassl-3389	273	2	challenges	challenge	NOUN
hassl-3389	273	3	and	and	CCONJ
hassl-3389	273	4	opportunities	opportunity	NOUN
hassl-3389	273	5	of	of	ADP
hassl-3389	273	6	social	social	ADJ
hassl-3389	273	7	media	medium	NOUN
hassl-3389	273	8	.	.	PUNCT
hassl-3389	274	1	business	business	NOUN
hassl-3389	274	2	horizons	horizon	NOUN
hassl-3389	274	3	,	,	PUNCT
hassl-3389	274	4	53(1	53(1	NUM
hassl-3389	274	5	)	)	PUNCT
hassl-3389	274	6	,	,	PUNCT
hassl-3389	274	7	59	59	NUM
hassl-3389	274	8	-	-	SYM
hassl-3389	274	9	68	68	NUM
hassl-3389	274	10	.	.	PUNCT
hassl-3389	275	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	PROPN
hassl-3389	275	2	kekre	kekre	PROPN
hassl-3389	275	3	,	,	PUNCT
hassl-3389	275	4	s.	s.	PROPN
hassl-3389	275	5	,	,	PUNCT
hassl-3389	275	6	&	&	CCONJ
hassl-3389	275	7	srinivasan	srinivasan	PROPN
hassl-3389	275	8	,	,	PUNCT
hassl-3389	275	9	k.	k.	PROPN
hassl-3389	275	10	(	(	PUNCT
hassl-3389	275	11	1990	1990	NUM
hassl-3389	275	12	)	)	PUNCT
hassl-3389	275	13	.	.	PUNCT
hassl-3389	276	1	broader	broad	ADJ
hassl-3389	276	2	product	product	NOUN
hassl-3389	276	3	line	line	NOUN
hassl-3389	276	4	:	:	PUNCT
hassl-3389	276	5	a	a	DET
hassl-3389	276	6	necessity	necessity	NOUN
hassl-3389	276	7	to	to	PART
hassl-3389	276	8	achieve	achieve	VERB
hassl-3389	276	9	success	success	NOUN
hassl-3389	276	10	?	?	PUNCT
hassl-3389	277	1	management	management	NOUN
hassl-3389	277	2	science	science	NOUN
hassl-3389	277	3	,	,	PUNCT
hassl-3389	277	4	36(10	36(10	NUM
hassl-3389	277	5	)	)	PUNCT
hassl-3389	277	6	,	,	PUNCT
hassl-3389	277	7	1216	1216	NUM
hassl-3389	277	8	-	-	SYM
hassl-3389	277	9	1232	1232	NUM
hassl-3389	277	10	.	.	PUNCT
hassl-3389	278	1	https://doi.org/10.1287/mnsc.36.10.1216	https://doi.org/10.1287/mnsc.36.10.1216	PROPN
hassl-3389	278	2	kimmel	kimmel	PROPN
hassl-3389	278	3	,	,	PUNCT
hassl-3389	278	4	a.	a.	PROPN
hassl-3389	278	5	j.	j.	PROPN
hassl-3389	278	6	,	,	PUNCT
hassl-3389	278	7	&	&	CCONJ
hassl-3389	278	8	kitchen	kitchen	PROPN
hassl-3389	278	9	,	,	PUNCT
hassl-3389	278	10	p.	p.	NOUN
hassl-3389	278	11	j.	j.	PROPN
hassl-3389	278	12	(	(	PUNCT
hassl-3389	278	13	2014	2014	NUM
hassl-3389	278	14	)	)	PUNCT
hassl-3389	278	15	.	.	PUNCT
hassl-3389	279	1	wom	wom	NOUN
hassl-3389	279	2	and	and	CCONJ
hassl-3389	279	3	social	social	ADJ
hassl-3389	279	4	media	medium	NOUN
hassl-3389	279	5	:	:	PUNCT
hassl-3389	279	6	presaging	presage	VERB
hassl-3389	279	7	future	future	ADJ
hassl-3389	279	8	directions	direction	NOUN
hassl-3389	279	9	for	for	ADP
hassl-3389	279	10	research	research	NOUN
hassl-3389	279	11	and	and	CCONJ
hassl-3389	279	12	practice	practice	NOUN
hassl-3389	279	13	.	.	PUNCT
hassl-3389	280	1	journal	journal	NOUN
hassl-3389	280	2	of	of	ADP
hassl-3389	280	3	marketing	marketing	NOUN
hassl-3389	280	4	communications	communication	NOUN
hassl-3389	280	5	,	,	PUNCT
hassl-3389	280	6	20(1	20(1	NUM
hassl-3389	280	7	-	-	SYM
hassl-3389	280	8	2	2	NUM
hassl-3389	280	9	)	)	PUNCT
hassl-3389	280	10	,	,	PUNCT
hassl-3389	280	11	5	5	NUM
hassl-3389	280	12	-	-	SYM
hassl-3389	280	13	20	20	NUM
hassl-3389	280	14	.	.	PUNCT
hassl-3389	281	1	https://doi.org/10.1080/13527266.2013.797730	https://doi.org/10.1080/13527266.2013.797730	PROPN
hassl-3389	281	2	king	king	PROPN
hassl-3389	281	3	,	,	PUNCT
hassl-3389	281	4	r.	r.	PROPN
hassl-3389	281	5	a.	a.	PROPN
hassl-3389	281	6	,	,	PUNCT
hassl-3389	281	7	racherla	racherla	NOUN
hassl-3389	281	8	,	,	PUNCT
hassl-3389	281	9	p.	p.	NOUN
hassl-3389	281	10	,	,	PUNCT
hassl-3389	281	11	&	&	CCONJ
hassl-3389	281	12	bush	bush	PROPN
hassl-3389	281	13	,	,	PUNCT
hassl-3389	281	14	v.	v.	PROPN
hassl-3389	281	15	d.	d.	PROPN
hassl-3389	281	16	(	(	PUNCT
hassl-3389	281	17	2014	2014	NUM
hassl-3389	281	18	)	)	PUNCT
hassl-3389	281	19	.	.	PUNCT
hassl-3389	282	1	what	what	PRON
hassl-3389	282	2	we	we	PRON
hassl-3389	282	3	know	know	VERB
hassl-3389	282	4	and	and	CCONJ
hassl-3389	282	5	do	do	AUX
hassl-3389	282	6	n't	not	PART
hassl-3389	282	7	know	know	VERB
hassl-3389	282	8	about	about	ADP
hassl-3389	282	9	online	online	ADJ
hassl-3389	282	10	word	word	NOUN
hassl-3389	282	11	-	-	PUNCT
hassl-3389	282	12	of	of	ADP
hassl-3389	282	13	-	-	PUNCT
hassl-3389	282	14	mouth	mouth	NOUN
hassl-3389	282	15	:	:	PUNCT
hassl-3389	282	16	a	a	DET
hassl-3389	282	17	review	review	NOUN
hassl-3389	282	18	and	and	CCONJ
hassl-3389	282	19	synthesis	synthesis	NOUN
hassl-3389	282	20	of	of	ADP
hassl-3389	282	21	the	the	DET
hassl-3389	282	22	literature	literature	NOUN
hassl-3389	282	23	.	.	PUNCT
hassl-3389	283	1	journal	journal	PROPN
hassl-3389	283	2	of	of	ADP
hassl-3389	283	3	interactive	interactive	ADJ
hassl-3389	283	4	marketing	marketing	NOUN
hassl-3389	283	5	,	,	PUNCT
hassl-3389	283	6	28(3	28(3	NUM
hassl-3389	283	7	)	)	PUNCT
hassl-3389	283	8	,	,	PUNCT
hassl-3389	283	9	167	167	NUM
hassl-3389	283	10	-	-	SYM
hassl-3389	283	11	183	183	NUM
hassl-3389	283	12	.	.	PUNCT
hassl-3389	284	1	https://doi.org/10.1016/j.intmar.2014.02.001	https://doi.org/10.1016/j.intmar.2014.02.001	NOUN
hassl-3389	284	2	kleinbaum	kleinbaum	PROPN
hassl-3389	284	3	,	,	PUNCT
hassl-3389	284	4	d.	d.	PROPN
hassl-3389	284	5	g.	g.	PROPN
hassl-3389	284	6	,	,	PUNCT
hassl-3389	284	7	dietz	dietz	PROPN
hassl-3389	284	8	,	,	PUNCT
hassl-3389	284	9	k.	k.	PROPN
hassl-3389	284	10	,	,	PUNCT
hassl-3389	284	11	gail	gail	PROPN
hassl-3389	284	12	,	,	PUNCT
hassl-3389	284	13	m.	m.	NOUN
hassl-3389	284	14	,	,	PUNCT
hassl-3389	284	15	klein	klein	PROPN
hassl-3389	284	16	,	,	PUNCT
hassl-3389	284	17	m.	m.	NOUN
hassl-3389	284	18	,	,	PUNCT
hassl-3389	284	19	&	&	CCONJ
hassl-3389	284	20	klein	klein	PROPN
hassl-3389	284	21	,	,	PUNCT
hassl-3389	284	22	m.	m.	NOUN
hassl-3389	284	23	(	(	PUNCT
hassl-3389	284	24	2002	2002	NUM
hassl-3389	284	25	)	)	PUNCT
hassl-3389	284	26	.	.	PUNCT
hassl-3389	285	1	logistic	logistic	ADJ
hassl-3389	285	2	regression	regression	NOUN
hassl-3389	285	3	.	.	PUNCT
hassl-3389	286	1	in	in	ADP
hassl-3389	286	2	(	(	PUNCT
hassl-3389	286	3	pp	pp	ADJ
hassl-3389	286	4	.	.	PUNCT
hassl-3389	286	5	536	536	NUM
hassl-3389	286	6	)	)	PUNCT
hassl-3389	286	7	.	.	PUNCT
hassl-3389	287	1	new	new	PROPN
hassl-3389	287	2	york	york	PROPN
hassl-3389	287	3	:	:	PUNCT
hassl-3389	287	4	springerverlag	springerverlag	PROPN
hassl-3389	287	5	.	.	PUNCT
hassl-3389	288	1	laroche	laroche	PROPN
hassl-3389	288	2	,	,	PUNCT
hassl-3389	288	3	m.	m.	NOUN
hassl-3389	288	4	,	,	PUNCT
hassl-3389	288	5	habibi	habibi	PROPN
hassl-3389	288	6	,	,	PUNCT
hassl-3389	288	7	m.	m.	PROPN
hassl-3389	288	8	r.	r.	PROPN
hassl-3389	288	9	,	,	PUNCT
hassl-3389	288	10	&	&	CCONJ
hassl-3389	288	11	richard	richard	PROPN
hassl-3389	288	12	,	,	PUNCT
hassl-3389	288	13	m.-o	m.-o	PROPN
hassl-3389	288	14	.	.	PUNCT
hassl-3389	289	1	(	(	PUNCT
hassl-3389	289	2	2013	2013	NUM
hassl-3389	289	3	)	)	PUNCT
hassl-3389	289	4	.	.	PUNCT
hassl-3389	290	1	to	to	PART
hassl-3389	290	2	be	be	AUX
hassl-3389	290	3	or	or	CCONJ
hassl-3389	290	4	not	not	PART
hassl-3389	290	5	to	to	PART
hassl-3389	290	6	be	be	AUX
hassl-3389	290	7	in	in	ADP
hassl-3389	290	8	social	social	ADJ
hassl-3389	290	9	media	medium	NOUN
hassl-3389	290	10	:	:	PUNCT
hassl-3389	290	11	how	how	SCONJ
hassl-3389	290	12	brand	brand	NOUN
hassl-3389	290	13	loyalty	loyalty	NOUN
hassl-3389	290	14	is	be	AUX
hassl-3389	290	15	affected	affect	VERB
hassl-3389	290	16	by	by	ADP
hassl-3389	290	17	social	social	ADJ
hassl-3389	290	18	media	medium	NOUN
hassl-3389	290	19	?	?	PUNCT
hassl-3389	291	1	international	international	ADJ
hassl-3389	291	2	journal	journal	NOUN
hassl-3389	291	3	of	of	ADP
hassl-3389	291	4	information	information	NOUN
hassl-3389	291	5	management	management	NOUN
hassl-3389	291	6	,	,	PUNCT
hassl-3389	291	7	33(1	33(1	NUM
hassl-3389	291	8	)	)	PUNCT
hassl-3389	291	9	,	,	PUNCT
hassl-3389	291	10	76	76	NUM
hassl-3389	291	11	-	-	SYM
hassl-3389	291	12	82	82	NUM
hassl-3389	291	13	.	.	PUNCT
hassl-3389	292	1	https://doi.org/10.1016/j.ijinfomgt.2012.07.003	https://doi.org/10.1016/j.ijinfomgt.2012.07.003	PROPN
hassl-3389	292	2	lee	lee	PROPN
hassl-3389	292	3	,	,	PUNCT
hassl-3389	292	4	j.	j.	PROPN
hassl-3389	292	5	,	,	PUNCT
hassl-3389	292	6	&	&	CCONJ
hassl-3389	292	7	habte	habte	NOUN
hassl-3389	292	8	-	-	PUNCT
hassl-3389	292	9	giorgis	giorgis	NOUN
hassl-3389	292	10	,	,	PUNCT
hassl-3389	292	11	b.	b.	PROPN
hassl-3389	292	12	(	(	PUNCT
hassl-3389	292	13	2004	2004	NUM
hassl-3389	292	14	)	)	PUNCT
hassl-3389	292	15	.	.	PUNCT
hassl-3389	293	1	empirical	empirical	ADJ
hassl-3389	293	2	approach	approach	NOUN
hassl-3389	293	3	to	to	ADP
hassl-3389	293	4	the	the	DET
hassl-3389	293	5	sequential	sequential	ADJ
hassl-3389	293	6	relationships	relationship	NOUN
hassl-3389	293	7	between	between	ADP
hassl-3389	293	8	firm	firm	ADJ
hassl-3389	293	9	strategy	strategy	NOUN
hassl-3389	293	10	,	,	PUNCT
hassl-3389	293	11	export	export	NOUN
hassl-3389	293	12	activity	activity	NOUN
hassl-3389	293	13	,	,	PUNCT
hassl-3389	293	14	and	and	CCONJ
hassl-3389	293	15	performance	performance	NOUN
hassl-3389	293	16	in	in	ADP
hassl-3389	293	17	us	us	PROPN
hassl-3389	293	18	manufacturing	manufacturing	NOUN
hassl-3389	293	19	firms	firm	NOUN
hassl-3389	293	20	.	.	PUNCT
hassl-3389	294	1	international	international	ADJ
hassl-3389	294	2	business	business	PROPN
hassl-3389	294	3	review	review	PROPN
hassl-3389	294	4	,	,	PUNCT
hassl-3389	294	5	13(1	13(1	NUM
hassl-3389	294	6	)	)	PUNCT
hassl-3389	294	7	,	,	PUNCT
hassl-3389	294	8	101	101	NUM
hassl-3389	294	9	-	-	SYM
hassl-3389	294	10	129	129	NUM
hassl-3389	294	11	.	.	PUNCT
hassl-3389	295	1	https://doi.org/10.1016/j.ibusrev.2003.05.003	https://doi.org/10.1016/j.ibusrev.2003.05.003	NOUN
hassl-3389	295	2	https://doi.org/10.25300/misq/2014/38.1.05	https://doi.org/10.25300/misq/2014/38.1.05	ADP
hassl-3389	295	3	https://doi.org/10.1002/smj.4250010207	https://doi.org/10.1002/smj.4250010207	NOUN
hassl-3389	295	4	https://doi.org/10.1016/j.scaman.2013.05.001	https://doi.org/10.1016/j.scaman.2013.05.001	PROPN
hassl-3389	295	5	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aid-smj77%3e3.0.co;2-k	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aid-smj77%3e3.0.co;2-k	PROPN
hassl-3389	295	6	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aid-smj77%3e3.0.co;2-k	https://doi.org/10.1002/(sici)1097-0266(200001)21:1%3c51::aid-smj77%3e3.0.co;2-k	VERB
hassl-3389	295	7	https://doi.org/10.1287/mnsc.2013.1732	https://doi.org/10.1287/mnsc.2013.1732	PROPN
hassl-3389	295	8	https://doi.org/10.1016/j.bushor.2011.01.007	https://doi.org/10.1016/j.bushor.2011.01.007	VERB
hassl-3389	295	9	https://doi.org/10.1002/cb.377	https://doi.org/10.1002/cb.377	PUNCT
hassl-3389	295	10	https://doi.org/10.5465/256948	https://doi.org/10.5465/256948	NOUN
hassl-3389	295	11	https://doi.org/10.2307/2097958	https://doi.org/10.2307/2097958	X
hassl-3389	295	12	https://doi.org/10.1016/j.dss.2014.08.001	https://doi.org/10.1016/j.dss.2014.08.001	NOUN
hassl-3389	296	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	NOUN
hassl-3389	296	2	https://doi.org/10.1287/mnsc.36.10.1216	https://doi.org/10.1287/mnsc.36.10.1216	VERB
hassl-3389	296	3	https://doi.org/10.1080/13527266.2013.797730	https://doi.org/10.1080/13527266.2013.797730	PUNCT
hassl-3389	297	1	https://doi.org/10.1016/j.intmar.2014.02.001	https://doi.org/10.1016/j.intmar.2014.02.001	VERB
hassl-3389	297	2	https://doi.org/10.1016/j.ijinfomgt.2012.07.003	https://doi.org/10.1016/j.ijinfomgt.2012.07.003	NOUN
hassl-3389	297	3	https://doi.org/10.1016/j.ibusrev.2003.05.003	https://doi.org/10.1016/j.ibusrev.2003.05.003	NOUN
hassl-3389	297	4	humanities	humanity	NOUN
hassl-3389	297	5	and	and	CCONJ
hassl-3389	297	6	social	social	ADJ
hassl-3389	297	7	sciences	science	NOUN
hassl-3389	297	8	letters	letter	NOUN
hassl-3389	297	9	,	,	PUNCT
hassl-3389	297	10	2023	2023	NUM
hassl-3389	297	11	,	,	PUNCT
hassl-3389	297	12	11(2	11(2	NUM
hassl-3389	297	13	):	):	PUNCT
hassl-3389	297	14	238	238	NUM
hassl-3389	297	15	-	-	SYM
hassl-3389	297	16	248	248	NUM
hassl-3389	297	17	247	247	NUM
hassl-3389	297	18	©	©	PROPN
hassl-3389	297	19	2023	2023	NUM
hassl-3389	297	20	conscientia	conscientia	PROPN
hassl-3389	297	21	beam	beam	PROPN
hassl-3389	297	22	.	.	PUNCT
hassl-3389	298	1	all	all	DET
hassl-3389	298	2	rights	right	NOUN
hassl-3389	298	3	reserved	reserve	VERB
hassl-3389	298	4	.	.	PUNCT
hassl-3389	299	1	lee	lee	PROPN
hassl-3389	299	2	,	,	PUNCT
hassl-3389	299	3	m.	m.	PROPN
hassl-3389	299	4	j.	j.	PROPN
hassl-3389	299	5	,	,	PUNCT
hassl-3389	299	6	&	&	CCONJ
hassl-3389	299	7	jang	jang	PROPN
hassl-3389	299	8	,	,	PUNCT
hassl-3389	299	9	s.	s.	PROPN
hassl-3389	299	10	s.	s.	PROPN
hassl-3389	299	11	(	(	PUNCT
hassl-3389	299	12	2007	2007	NUM
hassl-3389	299	13	)	)	PUNCT
hassl-3389	299	14	.	.	PUNCT
hassl-3389	300	1	market	market	NOUN
hassl-3389	300	2	diversification	diversification	NOUN
hassl-3389	300	3	and	and	CCONJ
hassl-3389	300	4	financial	financial	ADJ
hassl-3389	300	5	performance	performance	NOUN
hassl-3389	300	6	and	and	CCONJ
hassl-3389	300	7	stability	stability	NOUN
hassl-3389	300	8	:	:	PUNCT
hassl-3389	300	9	a	a	DET
hassl-3389	300	10	study	study	NOUN
hassl-3389	300	11	of	of	ADP
hassl-3389	300	12	hotel	hotel	NOUN
hassl-3389	300	13	companies	company	NOUN
hassl-3389	300	14	.	.	PUNCT
hassl-3389	301	1	international	international	ADJ
hassl-3389	301	2	journal	journal	PROPN
hassl-3389	301	3	of	of	ADP
hassl-3389	301	4	hospitality	hospitality	PROPN
hassl-3389	301	5	management	management	NOUN
hassl-3389	301	6	,	,	PUNCT
hassl-3389	301	7	26(2	26(2	NUM
hassl-3389	301	8	)	)	PUNCT
hassl-3389	301	9	,	,	PUNCT
hassl-3389	301	10	362	362	NUM
hassl-3389	301	11	-	-	SYM
hassl-3389	301	12	375	375	NUM
hassl-3389	301	13	.	.	PUNCT
hassl-3389	302	1	https://doi.org/10.1016/j.ijhm.2006.02.002	https://doi.org/10.1016/j.ijhm.2006.02.002	PROPN
hassl-3389	302	2	leonardi	leonardi	PROPN
hassl-3389	302	3	,	,	PUNCT
hassl-3389	302	4	p.	p.	NOUN
hassl-3389	302	5	m.	m.	NOUN
hassl-3389	302	6	,	,	PUNCT
hassl-3389	302	7	&	&	CCONJ
hassl-3389	302	8	vaast	vaast	PROPN
hassl-3389	302	9	,	,	PUNCT
hassl-3389	302	10	e.	e.	PROPN
hassl-3389	302	11	(	(	PUNCT
hassl-3389	302	12	2017	2017	NUM
hassl-3389	302	13	)	)	PUNCT
hassl-3389	302	14	.	.	PUNCT
hassl-3389	303	1	social	social	ADJ
hassl-3389	303	2	media	medium	NOUN
hassl-3389	303	3	and	and	CCONJ
hassl-3389	303	4	their	their	PRON
hassl-3389	303	5	affordances	affordance	NOUN
hassl-3389	303	6	for	for	ADP
hassl-3389	303	7	organizing	organize	VERB
hassl-3389	303	8	:	:	PUNCT
hassl-3389	303	9	a	a	DET
hassl-3389	303	10	review	review	NOUN
hassl-3389	303	11	and	and	CCONJ
hassl-3389	303	12	agenda	agenda	NOUN
hassl-3389	303	13	for	for	ADP
hassl-3389	303	14	research	research	NOUN
hassl-3389	303	15	.	.	PUNCT
hassl-3389	304	1	academy	academy	PROPN
hassl-3389	304	2	of	of	ADP
hassl-3389	304	3	management	management	NOUN
hassl-3389	304	4	annals	annal	NOUN
hassl-3389	304	5	,	,	PUNCT
hassl-3389	304	6	11(1	11(1	NUM
hassl-3389	304	7	)	)	PUNCT
hassl-3389	304	8	,	,	PUNCT
hassl-3389	304	9	150	150	NUM
hassl-3389	304	10	-	-	SYM
hassl-3389	304	11	188	188	NUM
hassl-3389	304	12	.	.	PUNCT
hassl-3389	305	1	https://doi.org/10.5465/annals.2015.0144	https://doi.org/10.5465/annals.2015.0144	PROPN
hassl-3389	305	2	luo	luo	PROPN
hassl-3389	305	3	,	,	PUNCT
hassl-3389	305	4	x.	x.	PROPN
hassl-3389	305	5	,	,	PUNCT
hassl-3389	305	6	zhang	zhang	PROPN
hassl-3389	305	7	,	,	PUNCT
hassl-3389	305	8	j.	j.	PROPN
hassl-3389	305	9	,	,	PUNCT
hassl-3389	305	10	&	&	CCONJ
hassl-3389	305	11	duan	duan	PROPN
hassl-3389	305	12	,	,	PUNCT
hassl-3389	305	13	w.	w.	PROPN
hassl-3389	305	14	(	(	PUNCT
hassl-3389	305	15	2013	2013	NUM
hassl-3389	305	16	)	)	PUNCT
hassl-3389	305	17	.	.	PUNCT
hassl-3389	306	1	social	social	ADJ
hassl-3389	306	2	media	medium	NOUN
hassl-3389	306	3	and	and	CCONJ
hassl-3389	306	4	firm	firm	ADJ
hassl-3389	306	5	equity	equity	NOUN
hassl-3389	306	6	value	value	NOUN
hassl-3389	306	7	.	.	PUNCT
hassl-3389	307	1	information	information	NOUN
hassl-3389	307	2	systems	system	NOUN
hassl-3389	307	3	research	research	NOUN
hassl-3389	307	4	,	,	PUNCT
hassl-3389	307	5	24(1	24(1	NUM
hassl-3389	307	6	)	)	PUNCT
hassl-3389	307	7	,	,	PUNCT
hassl-3389	307	8	146	146	NUM
hassl-3389	307	9	-	-	SYM
hassl-3389	307	10	163	163	NUM
hassl-3389	307	11	.	.	PUNCT
hassl-3389	308	1	https://doi.org/10.1287/isre.1120.0462	https://doi.org/10.1287/isre.1120.0462	PROPN
hassl-3389	308	2	marchand	marchand	PROPN
hassl-3389	308	3	,	,	PUNCT
hassl-3389	308	4	a.	a.	PROPN
hassl-3389	308	5	,	,	PUNCT
hassl-3389	308	6	hennig	hennig	PROPN
hassl-3389	308	7	-	-	PUNCT
hassl-3389	308	8	thurau	thurau	ADJ
hassl-3389	308	9	,	,	PUNCT
hassl-3389	308	10	t.	t.	PROPN
hassl-3389	308	11	,	,	PUNCT
hassl-3389	308	12	&	&	CCONJ
hassl-3389	308	13	flemming	flemming	PROPN
hassl-3389	308	14	,	,	PUNCT
hassl-3389	308	15	j.	j.	PROPN
hassl-3389	308	16	(	(	PUNCT
hassl-3389	308	17	2021	2021	NUM
hassl-3389	308	18	)	)	PUNCT
hassl-3389	308	19	.	.	PUNCT
hassl-3389	309	1	social	social	ADJ
hassl-3389	309	2	media	medium	NOUN
hassl-3389	309	3	resources	resource	NOUN
hassl-3389	309	4	and	and	CCONJ
hassl-3389	309	5	capabilities	capability	NOUN
hassl-3389	309	6	as	as	ADP
hassl-3389	309	7	strategic	strategic	ADJ
hassl-3389	309	8	determinants	determinant	NOUN
hassl-3389	309	9	of	of	ADP
hassl-3389	309	10	social	social	ADJ
hassl-3389	309	11	media	medium	NOUN
hassl-3389	309	12	performance	performance	NOUN
hassl-3389	309	13	.	.	PUNCT
hassl-3389	310	1	international	international	ADJ
hassl-3389	310	2	journal	journal	PROPN
hassl-3389	310	3	of	of	ADP
hassl-3389	310	4	research	research	NOUN
hassl-3389	310	5	in	in	ADP
hassl-3389	310	6	marketing	marketing	NOUN
hassl-3389	310	7	,	,	PUNCT
hassl-3389	310	8	38(3	38(3	NUM
hassl-3389	310	9	)	)	PUNCT
hassl-3389	310	10	,	,	PUNCT
hassl-3389	310	11	549	549	NUM
hassl-3389	310	12	-	-	SYM
hassl-3389	310	13	571	571	NUM
hassl-3389	310	14	.	.	PUNCT
hassl-3389	311	1	https://doi.org/10.1016/j.ijresmar.2020.09.011	https://doi.org/10.1016/j.ijresmar.2020.09.011	NUM
hassl-3389	311	2	martinviita	martinviita	NOUN
hassl-3389	311	3	,	,	PUNCT
hassl-3389	311	4	a.	a.	NOUN
hassl-3389	311	5	(	(	PUNCT
hassl-3389	311	6	2016	2016	NUM
hassl-3389	311	7	)	)	PUNCT
hassl-3389	311	8	.	.	PUNCT
hassl-3389	312	1	online	online	ADJ
hassl-3389	312	2	community	community	NOUN
hassl-3389	312	3	and	and	CCONJ
hassl-3389	312	4	the	the	DET
hassl-3389	312	5	personal	personal	ADJ
hassl-3389	312	6	diary	diary	NOUN
hassl-3389	312	7	:	:	PUNCT
hassl-3389	312	8	writing	write	VERB
hassl-3389	312	9	to	to	PART
hassl-3389	312	10	connect	connect	VERB
hassl-3389	312	11	at	at	ADP
hassl-3389	312	12	open	open	ADJ
hassl-3389	312	13	diary	diary	NOUN
hassl-3389	312	14	.	.	PUNCT
hassl-3389	313	1	computers	computer	NOUN
hassl-3389	313	2	in	in	ADP
hassl-3389	313	3	human	human	ADJ
hassl-3389	313	4	behavior	behavior	NOUN
hassl-3389	313	5	,	,	PUNCT
hassl-3389	313	6	63	63	NUM
hassl-3389	313	7	,	,	PUNCT
hassl-3389	313	8	672	672	NUM
hassl-3389	313	9	-	-	SYM
hassl-3389	313	10	682	682	NUM
hassl-3389	313	11	.	.	PUNCT
hassl-3389	314	1	menard	menard	NOUN
hassl-3389	314	2	,	,	PUNCT
hassl-3389	314	3	s.	s.	PROPN
hassl-3389	314	4	(	(	PUNCT
hassl-3389	314	5	2010	2010	NUM
hassl-3389	314	6	)	)	PUNCT
hassl-3389	314	7	.	.	PUNCT
hassl-3389	315	1	logistic	logistic	ADJ
hassl-3389	315	2	regression	regression	NOUN
hassl-3389	315	3	:	:	PUNCT
hassl-3389	315	4	from	from	ADP
hassl-3389	315	5	introductory	introductory	NOUN
hassl-3389	315	6	to	to	ADP
hassl-3389	315	7	advanced	advanced	ADJ
hassl-3389	315	8	concepts	concept	NOUN
hassl-3389	315	9	and	and	CCONJ
hassl-3389	315	10	applications	application	NOUN
hassl-3389	315	11	.	.	PUNCT
hassl-3389	316	1	los	los	PROPN
hassl-3389	316	2	angeles	angeles	PROPN
hassl-3389	316	3	:	:	PUNCT
hassl-3389	316	4	sage	sage	NOUN
hassl-3389	316	5	.	.	PUNCT
hassl-3389	317	1	miller	miller	PROPN
hassl-3389	317	2	,	,	PUNCT
hassl-3389	317	3	a.	a.	PROPN
hassl-3389	317	4	r.	r.	PROPN
hassl-3389	317	5	,	,	PUNCT
hassl-3389	317	6	&	&	CCONJ
hassl-3389	317	7	tucker	tucker	PROPN
hassl-3389	317	8	,	,	PUNCT
hassl-3389	317	9	c.	c.	PROPN
hassl-3389	317	10	(	(	PUNCT
hassl-3389	317	11	2013	2013	NUM
hassl-3389	317	12	)	)	PUNCT
hassl-3389	317	13	.	.	PUNCT
hassl-3389	318	1	active	active	ADJ
hassl-3389	318	2	social	social	ADJ
hassl-3389	318	3	media	medium	NOUN
hassl-3389	318	4	management	management	NOUN
hassl-3389	318	5	:	:	PUNCT
hassl-3389	318	6	the	the	DET
hassl-3389	318	7	case	case	NOUN
hassl-3389	318	8	of	of	ADP
hassl-3389	318	9	health	health	NOUN
hassl-3389	318	10	care	care	NOUN
hassl-3389	318	11	.	.	PUNCT
hassl-3389	319	1	information	information	NOUN
hassl-3389	319	2	systems	system	NOUN
hassl-3389	319	3	research	research	NOUN
hassl-3389	319	4	,	,	PUNCT
hassl-3389	319	5	24(1	24(1	NUM
hassl-3389	319	6	)	)	PUNCT
hassl-3389	319	7	,	,	PUNCT
hassl-3389	319	8	52	52	NUM
hassl-3389	319	9	-	-	SYM
hassl-3389	319	10	70	70	NUM
hassl-3389	319	11	.	.	PUNCT
hassl-3389	320	1	https://doi.org/10.1287/isre.1120.0466	https://doi.org/10.1287/isre.1120.0466	PROPN
hassl-3389	320	2	mumi	mumi	PROPN
hassl-3389	320	3	,	,	PUNCT
hassl-3389	320	4	a.	a.	NOUN
hassl-3389	320	5	(	(	PUNCT
hassl-3389	320	6	2020	2020	NUM
hassl-3389	320	7	)	)	PUNCT
hassl-3389	320	8	.	.	PUNCT
hassl-3389	321	1	effectual	effectual	ADJ
hassl-3389	321	2	entrepreneur	entrepreneur	NOUN
hassl-3389	321	3	and	and	CCONJ
hassl-3389	321	4	the	the	DET
hassl-3389	321	5	use	use	NOUN
hassl-3389	321	6	of	of	ADP
hassl-3389	321	7	social	social	ADJ
hassl-3389	321	8	media	medium	NOUN
hassl-3389	321	9	for	for	ADP
hassl-3389	321	10	opportunity	opportunity	NOUN
hassl-3389	321	11	recognition	recognition	NOUN
hassl-3389	321	12	.	.	PUNCT
hassl-3389	322	1	in	in	ADP
hassl-3389	322	2	:	:	PUNCT
hassl-3389	322	3	schjoedt	schjoedt	PROPN
hassl-3389	322	4	,	,	PUNCT
hassl-3389	322	5	l.	l.	PROPN
hassl-3389	322	6	,	,	PUNCT
hassl-3389	322	7	brännback	brännback	NOUN
hassl-3389	322	8	,	,	PUNCT
hassl-3389	322	9	m.e	m.e	PROPN
hassl-3389	322	10	.	.	PROPN
hassl-3389	322	11	,	,	PUNCT
hassl-3389	322	12	carsrud	carsrud	NOUN
hassl-3389	322	13	,	,	PUNCT
hassl-3389	322	14	a.l	a.l	PROPN
hassl-3389	322	15	.	.	PROPN
hassl-3389	322	16	(	(	PUNCT
hassl-3389	322	17	eds	ed	NOUN
hassl-3389	322	18	.	.	PUNCT
hassl-3389	322	19	)	)	PUNCT
hassl-3389	322	20	,	,	PUNCT
hassl-3389	322	21	understanding	understand	VERB
hassl-3389	322	22	social	social	ADJ
hassl-3389	322	23	media	medium	NOUN
hassl-3389	322	24	and	and	CCONJ
hassl-3389	322	25	entrepreneurship	entrepreneurship	NOUN
hassl-3389	322	26	.	.	PUNCT
hassl-3389	322	27	exploring	explore	VERB
hassl-3389	322	28	diversity	diversity	NOUN
hassl-3389	322	29	in	in	ADP
hassl-3389	322	30	entrepreneurship	entrepreneurship	NOUN
hassl-3389	322	31	.	.	PUNCT
hassl-3389	323	1	in	in	ADP
hassl-3389	323	2	(	(	PUNCT
hassl-3389	323	3	pp	pp	ADJ
hassl-3389	323	4	.	.	PUNCT
hassl-3389	323	5	49	49	NUM
hassl-3389	323	6	-	-	SYM
hassl-3389	323	7	67	67	NUM
hassl-3389	323	8	)	)	PUNCT
hassl-3389	323	9	.	.	PUNCT
hassl-3389	324	1	cham	cham	PROPN
hassl-3389	324	2	:	:	PUNCT
hassl-3389	324	3	springer	springer	NOUN
hassl-3389	324	4	.	.	PUNCT
hassl-3389	325	1	mumi	mumi	PROPN
hassl-3389	325	2	,	,	PUNCT
hassl-3389	325	3	a.	a.	PROPN
hassl-3389	325	4	,	,	PUNCT
hassl-3389	325	5	joseph	joseph	PROPN
hassl-3389	325	6	,	,	PUNCT
hassl-3389	325	7	g.	g.	PROPN
hassl-3389	325	8	,	,	PUNCT
hassl-3389	325	9	&	&	CCONJ
hassl-3389	325	10	quayes	quayes	PROPN
hassl-3389	325	11	,	,	PUNCT
hassl-3389	325	12	s.	s.	PROPN
hassl-3389	325	13	(	(	PUNCT
hassl-3389	325	14	2020	2020	NUM
hassl-3389	325	15	)	)	PUNCT
hassl-3389	325	16	.	.	PUNCT
hassl-3389	326	1	organizational	organizational	ADJ
hassl-3389	326	2	and	and	CCONJ
hassl-3389	326	3	legal	legal	ADJ
hassl-3389	326	4	institutions	institution	NOUN
hassl-3389	326	5	,	,	PUNCT
hassl-3389	326	6	and	and	CCONJ
hassl-3389	326	7	the	the	DET
hassl-3389	326	8	performance	performance	NOUN
hassl-3389	326	9	of	of	ADP
hassl-3389	326	10	microfinance	microfinance	NOUN
hassl-3389	326	11	institutions	institution	NOUN
hassl-3389	326	12	as	as	ADP
hassl-3389	326	13	hybrid	hybrid	ADJ
hassl-3389	326	14	entities	entity	NOUN
hassl-3389	326	15	.	.	PUNCT
hassl-3389	327	1	journal	journal	NOUN
hassl-3389	327	2	of	of	ADP
hassl-3389	327	3	accounting	accounting	PROPN
hassl-3389	327	4	&	&	CCONJ
hassl-3389	327	5	organizational	organizational	ADJ
hassl-3389	327	6	change	change	NOUN
hassl-3389	327	7	,	,	PUNCT
hassl-3389	327	8	16(3	16(3	NOUN
hassl-3389	327	9	)	)	PUNCT
hassl-3389	327	10	,	,	PUNCT
hassl-3389	327	11	285	285	NUM
hassl-3389	327	12	-	-	SYM
hassl-3389	327	13	309	309	NUM
hassl-3389	327	14	.	.	PUNCT
hassl-3389	328	1	https://doi.org/10.1108/jaoc-02-2020-0022	https://doi.org/10.1108/jaoc-02-2020-0022	PROPN
hassl-3389	328	2	mumi	mumi	PROPN
hassl-3389	328	3	,	,	PUNCT
hassl-3389	328	4	a.	a.	PROPN
hassl-3389	328	5	,	,	PUNCT
hassl-3389	328	6	obal	obal	PROPN
hassl-3389	328	7	,	,	PUNCT
hassl-3389	328	8	m.	m.	NOUN
hassl-3389	328	9	,	,	PUNCT
hassl-3389	328	10	&	&	CCONJ
hassl-3389	328	11	yang	yang	PROPN
hassl-3389	328	12	,	,	PUNCT
hassl-3389	328	13	y.	y.	PROPN
hassl-3389	328	14	(	(	PUNCT
hassl-3389	328	15	2019	2019	NUM
hassl-3389	328	16	)	)	PUNCT
hassl-3389	328	17	.	.	PUNCT
hassl-3389	329	1	investigating	investigate	VERB
hassl-3389	329	2	social	social	ADJ
hassl-3389	329	3	media	medium	NOUN
hassl-3389	329	4	as	as	ADP
hassl-3389	329	5	a	a	DET
hassl-3389	329	6	firm	firm	NOUN
hassl-3389	329	7	’s	’s	PART
hassl-3389	329	8	signaling	signal	VERB
hassl-3389	329	9	strategy	strategy	NOUN
hassl-3389	329	10	through	through	ADP
hassl-3389	329	11	an	an	DET
hassl-3389	329	12	ipo	ipo	NOUN
hassl-3389	329	13	.	.	PUNCT
hassl-3389	330	1	small	small	ADJ
hassl-3389	330	2	business	business	NOUN
hassl-3389	330	3	economics	economic	NOUN
hassl-3389	330	4	,	,	PUNCT
hassl-3389	330	5	53(3	53(3	NUM
hassl-3389	330	6	)	)	PUNCT
hassl-3389	330	7	,	,	PUNCT
hassl-3389	330	8	631	631	NUM
hassl-3389	330	9	-	-	SYM
hassl-3389	330	10	645	645	NUM
hassl-3389	330	11	.	.	PUNCT
hassl-3389	330	12	https://doi.org/10.1007/s11187-018-0066-9	https://doi.org/10.1007/s11187-018-0066-9	PROPN
hassl-3389	330	13	naylor	naylor	PROPN
hassl-3389	330	14	,	,	PUNCT
hassl-3389	330	15	r.	r.	PROPN
hassl-3389	330	16	w.	w.	PROPN
hassl-3389	330	17	,	,	PUNCT
hassl-3389	330	18	lamberton	lamberton	PROPN
hassl-3389	330	19	,	,	PUNCT
hassl-3389	330	20	c.	c.	PROPN
hassl-3389	330	21	p.	p.	PROPN
hassl-3389	330	22	,	,	PUNCT
hassl-3389	330	23	&	&	CCONJ
hassl-3389	330	24	west	west	PROPN
hassl-3389	330	25	,	,	PUNCT
hassl-3389	330	26	p.	p.	NOUN
hassl-3389	330	27	m.	m.	NOUN
hassl-3389	330	28	(	(	PUNCT
hassl-3389	330	29	2012	2012	NUM
hassl-3389	330	30	)	)	PUNCT
hassl-3389	330	31	.	.	PUNCT
hassl-3389	331	1	beyond	beyond	ADP
hassl-3389	331	2	the	the	DET
hassl-3389	331	3	“	"	PUNCT
hassl-3389	331	4	like	like	ADJ
hassl-3389	331	5	”	"	PUNCT
hassl-3389	331	6	button	button	NOUN
hassl-3389	331	7	:	:	PUNCT
hassl-3389	331	8	the	the	DET
hassl-3389	331	9	impact	impact	NOUN
hassl-3389	331	10	of	of	ADP
hassl-3389	331	11	mere	mere	ADJ
hassl-3389	331	12	virtual	virtual	ADJ
hassl-3389	331	13	presence	presence	NOUN
hassl-3389	331	14	on	on	ADP
hassl-3389	331	15	brand	brand	NOUN
hassl-3389	331	16	evaluations	evaluation	NOUN
hassl-3389	331	17	and	and	CCONJ
hassl-3389	331	18	purchase	purchase	NOUN
hassl-3389	331	19	intentions	intention	NOUN
hassl-3389	331	20	in	in	ADP
hassl-3389	331	21	social	social	ADJ
hassl-3389	331	22	media	medium	NOUN
hassl-3389	331	23	settings	setting	NOUN
hassl-3389	331	24	.	.	PUNCT
hassl-3389	332	1	journal	journal	NOUN
hassl-3389	332	2	of	of	ADP
hassl-3389	332	3	marketing	marketing	NOUN
hassl-3389	332	4	,	,	PUNCT
hassl-3389	332	5	76(6	76(6	NOUN
hassl-3389	332	6	)	)	PUNCT
hassl-3389	332	7	,	,	PUNCT
hassl-3389	332	8	105	105	NUM
hassl-3389	332	9	-	-	SYM
hassl-3389	332	10	120	120	NUM
hassl-3389	332	11	.	.	PUNCT
hassl-3389	333	1	https://doi.org/10.1509/jm.11.0105	https://doi.org/10.1509/jm.11.0105	NUM
hassl-3389	333	2	ngai	ngai	PROPN
hassl-3389	333	3	,	,	PUNCT
hassl-3389	333	4	e.	e.	PROPN
hassl-3389	333	5	w.	w.	PROPN
hassl-3389	333	6	,	,	PUNCT
hassl-3389	333	7	tao	tao	PROPN
hassl-3389	333	8	,	,	PUNCT
hassl-3389	333	9	s.	s.	PROPN
hassl-3389	333	10	s.	s.	PROPN
hassl-3389	333	11	,	,	PUNCT
hassl-3389	333	12	&	&	CCONJ
hassl-3389	333	13	moon	moon	PROPN
hassl-3389	333	14	,	,	PUNCT
hassl-3389	333	15	k.	k.	PROPN
hassl-3389	333	16	k.	k.	PROPN
hassl-3389	333	17	(	(	PUNCT
hassl-3389	333	18	2015	2015	NUM
hassl-3389	333	19	)	)	PUNCT
hassl-3389	333	20	.	.	PUNCT
hassl-3389	334	1	social	social	ADJ
hassl-3389	334	2	media	medium	NOUN
hassl-3389	334	3	research	research	NOUN
hassl-3389	334	4	:	:	PUNCT
hassl-3389	334	5	theories	theory	NOUN
hassl-3389	334	6	,	,	PUNCT
hassl-3389	334	7	constructs	construct	NOUN
hassl-3389	334	8	,	,	PUNCT
hassl-3389	334	9	and	and	CCONJ
hassl-3389	334	10	conceptual	conceptual	ADJ
hassl-3389	334	11	frameworks	framework	NOUN
hassl-3389	334	12	.	.	PUNCT
hassl-3389	335	1	international	international	ADJ
hassl-3389	335	2	journal	journal	PROPN
hassl-3389	335	3	of	of	ADP
hassl-3389	335	4	information	information	NOUN
hassl-3389	335	5	management	management	NOUN
hassl-3389	335	6	,	,	PUNCT
hassl-3389	335	7	35(1	35(1	NUM
hassl-3389	335	8	)	)	PUNCT
hassl-3389	335	9	,	,	PUNCT
hassl-3389	335	10	33	33	NUM
hassl-3389	335	11	-	-	SYM
hassl-3389	335	12	44	44	NUM
hassl-3389	335	13	.	.	PUNCT
hassl-3389	336	1	https://doi.org/10.1016/j.ijinfomgt.2014.09.004	https://doi.org/10.1016/j.ijinfomgt.2014.09.004	VERB
hassl-3389	336	2	ngammoh	ngammoh	ADJ
hassl-3389	336	3	,	,	PUNCT
hassl-3389	336	4	n.	n.	NOUN
hassl-3389	336	5	,	,	PUNCT
hassl-3389	336	6	mumi	mumi	PROPN
hassl-3389	336	7	,	,	PUNCT
hassl-3389	336	8	a.	a.	NOUN
hassl-3389	336	9	,	,	PUNCT
hassl-3389	336	10	popaitoon	popaitoon	NOUN
hassl-3389	336	11	,	,	PUNCT
hassl-3389	336	12	s.	s.	PROPN
hassl-3389	336	13	,	,	PUNCT
hassl-3389	336	14	&	&	CCONJ
hassl-3389	336	15	issarapaibool	issarapaibool	PROPN
hassl-3389	336	16	,	,	PUNCT
hassl-3389	336	17	a.	a.	NOUN
hassl-3389	336	18	(	(	PUNCT
hassl-3389	336	19	2021b	2021b	NUM
hassl-3389	336	20	)	)	PUNCT
hassl-3389	336	21	.	.	PUNCT
hassl-3389	337	1	social	social	ADJ
hassl-3389	337	2	media	medium	NOUN
hassl-3389	337	3	strategic	strategic	ADJ
hassl-3389	337	4	capability	capability	NOUN
hassl-3389	337	5	and	and	CCONJ
hassl-3389	337	6	the	the	DET
hassl-3389	337	7	distribution	distribution	NOUN
hassl-3389	337	8	on	on	ADP
hassl-3389	337	9	innovation	innovation	NOUN
hassl-3389	337	10	performance	performance	NOUN
hassl-3389	337	11	for	for	ADP
hassl-3389	337	12	high	high	ADJ
hassl-3389	337	13	-	-	PUNCT
hassl-3389	337	14	tech	tech	NOUN
hassl-3389	337	15	smes	sme	NOUN
hassl-3389	337	16	.	.	PUNCT
hassl-3389	338	1	journal	journal	NOUN
hassl-3389	338	2	of	of	ADP
hassl-3389	338	3	distribution	distribution	NOUN
hassl-3389	338	4	science	science	NOUN
hassl-3389	338	5	,	,	PUNCT
hassl-3389	338	6	19(8	19(8	NUM
hassl-3389	338	7	)	)	PUNCT
hassl-3389	338	8	,	,	PUNCT
hassl-3389	338	9	37	37	NUM
hassl-3389	338	10	-	-	SYM
hassl-3389	338	11	46	46	NUM
hassl-3389	338	12	.	.	PUNCT
hassl-3389	339	1	ngammoh	ngammoh	ADJ
hassl-3389	339	2	,	,	PUNCT
hassl-3389	339	3	n.	n.	NOUN
hassl-3389	339	4	,	,	PUNCT
hassl-3389	339	5	mumi	mumi	PROPN
hassl-3389	339	6	,	,	PUNCT
hassl-3389	339	7	a.	a.	NOUN
hassl-3389	339	8	,	,	PUNCT
hassl-3389	339	9	popaitoon	popaitoon	NOUN
hassl-3389	339	10	,	,	PUNCT
hassl-3389	339	11	s.	s.	PROPN
hassl-3389	339	12	,	,	PUNCT
hassl-3389	339	13	&	&	CCONJ
hassl-3389	339	14	issarapaibool	issarapaibool	PROPN
hassl-3389	339	15	,	,	PUNCT
hassl-3389	339	16	a.	a.	NOUN
hassl-3389	339	17	(	(	PUNCT
hassl-3389	339	18	2023	2023	NUM
hassl-3389	339	19	)	)	PUNCT
hassl-3389	339	20	.	.	PUNCT
hassl-3389	340	1	enabling	enable	VERB
hassl-3389	340	2	social	social	ADJ
hassl-3389	340	3	media	medium	NOUN
hassl-3389	340	4	as	as	ADP
hassl-3389	340	5	a	a	DET
hassl-3389	340	6	strategic	strategic	ADJ
hassl-3389	340	7	capability	capability	NOUN
hassl-3389	340	8	for	for	ADP
hassl-3389	340	9	smes	sme	NOUN
hassl-3389	340	10	through	through	ADP
hassl-3389	340	11	organizational	organizational	ADJ
hassl-3389	340	12	ambidexterity	ambidexterity	NOUN
hassl-3389	340	13	.	.	PUNCT
hassl-3389	341	1	journal	journal	PROPN
hassl-3389	341	2	of	of	ADP
hassl-3389	341	3	small	small	ADJ
hassl-3389	341	4	business	business	NOUN
hassl-3389	341	5	&	&	CCONJ
hassl-3389	341	6	entrepreneurship	entrepreneurship	NOUN
hassl-3389	341	7	,	,	PUNCT
hassl-3389	341	8	35(2	35(2	NUM
hassl-3389	341	9	)	)	PUNCT
hassl-3389	341	10	,	,	PUNCT
hassl-3389	341	11	197	197	NUM
hassl-3389	341	12	-	-	SYM
hassl-3389	341	13	217	217	NUM
hassl-3389	341	14	.	.	PUNCT
hassl-3389	342	1	https://doi.org/10.1080/08276331.2021.1980682	https://doi.org/10.1080/08276331.2021.1980682	ADV
hassl-3389	342	2	nobeoka	nobeoka	PROPN
hassl-3389	342	3	,	,	PUNCT
hassl-3389	342	4	k.	k.	PROPN
hassl-3389	342	5	,	,	PUNCT
hassl-3389	342	6	&	&	CCONJ
hassl-3389	342	7	cusumano	cusumano	PROPN
hassl-3389	342	8	,	,	PUNCT
hassl-3389	342	9	m.	m.	NOUN
hassl-3389	342	10	a.	a.	NOUN
hassl-3389	342	11	(	(	PUNCT
hassl-3389	342	12	1997	1997	NUM
hassl-3389	342	13	)	)	PUNCT
hassl-3389	342	14	.	.	PUNCT
hassl-3389	343	1	multiproject	multiproject	PROPN
hassl-3389	343	2	strategy	strategy	NOUN
hassl-3389	343	3	and	and	CCONJ
hassl-3389	343	4	sales	sale	NOUN
hassl-3389	343	5	growth	growth	NOUN
hassl-3389	343	6	:	:	PUNCT
hassl-3389	343	7	the	the	DET
hassl-3389	343	8	benefits	benefit	NOUN
hassl-3389	343	9	of	of	ADP
hassl-3389	343	10	rapid	rapid	ADJ
hassl-3389	343	11	design	design	NOUN
hassl-3389	343	12	transfer	transfer	NOUN
hassl-3389	343	13	in	in	ADP
hassl-3389	343	14	new	new	ADJ
hassl-3389	343	15	product	product	NOUN
hassl-3389	343	16	development	development	NOUN
hassl-3389	343	17	.	.	PUNCT
hassl-3389	344	1	strategic	strategic	ADJ
hassl-3389	344	2	management	management	NOUN
hassl-3389	344	3	journal	journal	NOUN
hassl-3389	344	4	,	,	PUNCT
hassl-3389	344	5	18(3	18(3	NUM
hassl-3389	344	6	)	)	PUNCT
hassl-3389	344	7	,	,	PUNCT
hassl-3389	344	8	169	169	NUM
hassl-3389	344	9	-	-	SYM
hassl-3389	344	10	186	186	NUM
hassl-3389	344	11	.	.	PUNCT
hassl-3389	345	1	https://doi.org/10.1002/(sici)10970266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	https://doi.org/10.1002/(sici)10970266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	PROPN
hassl-3389	345	2	palepu	palepu	PROPN
hassl-3389	345	3	,	,	PUNCT
hassl-3389	345	4	k.	k.	PROPN
hassl-3389	345	5	(	(	PUNCT
hassl-3389	345	6	1985	1985	NUM
hassl-3389	345	7	)	)	PUNCT
hassl-3389	345	8	.	.	PUNCT
hassl-3389	346	1	diversification	diversification	NOUN
hassl-3389	346	2	strategy	strategy	NOUN
hassl-3389	346	3	,	,	PUNCT
hassl-3389	346	4	profit	profit	NOUN
hassl-3389	346	5	performance	performance	NOUN
hassl-3389	346	6	and	and	CCONJ
hassl-3389	346	7	the	the	DET
hassl-3389	346	8	entropy	entropy	NOUN
hassl-3389	346	9	measure	measure	NOUN
hassl-3389	346	10	.	.	PUNCT
hassl-3389	347	1	strategic	strategic	ADJ
hassl-3389	347	2	management	management	NOUN
hassl-3389	347	3	journal	journal	NOUN
hassl-3389	347	4	,	,	PUNCT
hassl-3389	347	5	6(3	6(3	NUM
hassl-3389	347	6	)	)	PUNCT
hassl-3389	347	7	,	,	PUNCT
hassl-3389	347	8	239255	239255	NUM
hassl-3389	347	9	.	.	PUNCT
hassl-3389	348	1	https://doi.org/10.1002/smj.4250060305	https://doi.org/10.1002/smj.4250060305	ADJ
hassl-3389	348	2	piening	piening	NOUN
hassl-3389	348	3	,	,	PUNCT
hassl-3389	348	4	e.	e.	PROPN
hassl-3389	348	5	p.	p.	PROPN
hassl-3389	348	6	,	,	PUNCT
hassl-3389	348	7	&	&	CCONJ
hassl-3389	348	8	salge	salge	PROPN
hassl-3389	348	9	,	,	PUNCT
hassl-3389	348	10	t.	t.	NOUN
hassl-3389	348	11	o.	o.	PROPN
hassl-3389	348	12	(	(	PUNCT
hassl-3389	348	13	2015	2015	NUM
hassl-3389	348	14	)	)	PUNCT
hassl-3389	348	15	.	.	PUNCT
hassl-3389	349	1	understanding	understand	VERB
hassl-3389	349	2	the	the	DET
hassl-3389	349	3	antecedents	antecedent	NOUN
hassl-3389	349	4	,	,	PUNCT
hassl-3389	349	5	contingencies	contingency	NOUN
hassl-3389	349	6	,	,	PUNCT
hassl-3389	349	7	and	and	CCONJ
hassl-3389	349	8	performance	performance	NOUN
hassl-3389	349	9	implications	implication	NOUN
hassl-3389	349	10	of	of	ADP
hassl-3389	349	11	process	process	NOUN
hassl-3389	349	12	innovation	innovation	NOUN
hassl-3389	349	13	:	:	PUNCT
hassl-3389	349	14	a	a	DET
hassl-3389	349	15	dynamic	dynamic	ADJ
hassl-3389	349	16	capabilities	capability	NOUN
hassl-3389	349	17	perspective	perspective	NOUN
hassl-3389	349	18	.	.	PUNCT
hassl-3389	350	1	journal	journal	NOUN
hassl-3389	350	2	of	of	ADP
hassl-3389	350	3	product	product	NOUN
hassl-3389	350	4	innovation	innovation	NOUN
hassl-3389	350	5	management	management	NOUN
hassl-3389	350	6	,	,	PUNCT
hassl-3389	350	7	32(1	32(1	NUM
hassl-3389	350	8	)	)	PUNCT
hassl-3389	350	9	,	,	PUNCT
hassl-3389	350	10	80	80	NUM
hassl-3389	350	11	-	-	SYM
hassl-3389	350	12	97	97	NUM
hassl-3389	350	13	.	.	PUNCT
hassl-3389	351	1	https://doi.org/10.1111/jpim.12225	https://doi.org/10.1111/jpim.12225	PROPN
hassl-3389	351	2	rui	rui	PROPN
hassl-3389	351	3	,	,	PUNCT
hassl-3389	351	4	h.	h.	PROPN
hassl-3389	351	5	,	,	PUNCT
hassl-3389	351	6	liu	liu	PROPN
hassl-3389	351	7	,	,	PUNCT
hassl-3389	351	8	y.	y.	PROPN
hassl-3389	351	9	,	,	PUNCT
hassl-3389	351	10	&	&	CCONJ
hassl-3389	351	11	whinston	whinston	PROPN
hassl-3389	351	12	,	,	PUNCT
hassl-3389	351	13	a.	a.	NOUN
hassl-3389	351	14	(	(	PUNCT
hassl-3389	351	15	2013	2013	NUM
hassl-3389	351	16	)	)	PUNCT
hassl-3389	351	17	.	.	PUNCT
hassl-3389	352	1	whose	whose	DET
hassl-3389	352	2	and	and	CCONJ
hassl-3389	352	3	what	what	DET
hassl-3389	352	4	chatter	chatter	NOUN
hassl-3389	352	5	matters	matter	VERB
hassl-3389	352	6	?	?	PUNCT
hassl-3389	353	1	the	the	DET
hassl-3389	353	2	effect	effect	NOUN
hassl-3389	353	3	of	of	ADP
hassl-3389	353	4	tweets	tweet	NOUN
hassl-3389	353	5	on	on	ADP
hassl-3389	353	6	movie	movie	NOUN
hassl-3389	353	7	sales	sale	NOUN
hassl-3389	353	8	.	.	PUNCT
hassl-3389	354	1	decision	decision	NOUN
hassl-3389	354	2	support	support	NOUN
hassl-3389	354	3	systems	system	NOUN
hassl-3389	354	4	,	,	PUNCT
hassl-3389	354	5	55(4	55(4	NUM
hassl-3389	354	6	)	)	PUNCT
hassl-3389	354	7	,	,	PUNCT
hassl-3389	354	8	863	863	NUM
hassl-3389	354	9	-	-	SYM
hassl-3389	354	10	870	870	NUM
hassl-3389	354	11	.	.	PUNCT
hassl-3389	355	1	https://doi.org/10.1016/j.dss.2012.12.022	https://doi.org/10.1016/j.dss.2012.12.022	PROPN
hassl-3389	355	2	schjoedt	schjoedt	PROPN
hassl-3389	355	3	,	,	PUNCT
hassl-3389	355	4	l.	l.	PROPN
hassl-3389	355	5	,	,	PUNCT
hassl-3389	355	6	brännback	brännback	NOUN
hassl-3389	355	7	,	,	PUNCT
hassl-3389	355	8	m.	m.	PROPN
hassl-3389	355	9	e.	e.	PROPN
hassl-3389	355	10	,	,	PUNCT
hassl-3389	355	11	&	&	CCONJ
hassl-3389	355	12	carsrud	carsrud	NOUN
hassl-3389	355	13	,	,	PUNCT
hassl-3389	355	14	a.	a.	PROPN
hassl-3389	355	15	l.	l.	PROPN
hassl-3389	355	16	(	(	PUNCT
hassl-3389	355	17	2020	2020	NUM
hassl-3389	355	18	)	)	PUNCT
hassl-3389	355	19	.	.	PUNCT
hassl-3389	356	1	understanding	understand	VERB
hassl-3389	356	2	social	social	ADJ
hassl-3389	356	3	media	medium	NOUN
hassl-3389	356	4	and	and	CCONJ
hassl-3389	356	5	entrepreneurship	entrepreneurship	NOUN
hassl-3389	356	6	.	.	PUNCT
hassl-3389	357	1	switzerland	switzerland	NOUN
hassl-3389	357	2	:	:	PUNCT
hassl-3389	357	3	springer	springer	NOUN
hassl-3389	357	4	.	.	PUNCT
hassl-3389	358	1	schniederjans	schniederjans	PROPN
hassl-3389	358	2	,	,	PUNCT
hassl-3389	358	3	d.	d.	PROPN
hassl-3389	358	4	,	,	PUNCT
hassl-3389	358	5	cao	cao	PROPN
hassl-3389	358	6	,	,	PUNCT
hassl-3389	358	7	e.	e.	PROPN
hassl-3389	358	8	s.	s.	PROPN
hassl-3389	358	9	,	,	PUNCT
hassl-3389	358	10	&	&	CCONJ
hassl-3389	358	11	schniederjans	schniederjans	PROPN
hassl-3389	358	12	,	,	PUNCT
hassl-3389	358	13	m.	m.	NOUN
hassl-3389	358	14	(	(	PUNCT
hassl-3389	358	15	2013	2013	NUM
hassl-3389	358	16	)	)	PUNCT
hassl-3389	358	17	.	.	PUNCT
hassl-3389	359	1	enhancing	enhance	VERB
hassl-3389	359	2	financial	financial	ADJ
hassl-3389	359	3	performance	performance	NOUN
hassl-3389	359	4	with	with	ADP
hassl-3389	359	5	social	social	ADJ
hassl-3389	359	6	media	medium	NOUN
hassl-3389	359	7	:	:	PUNCT
hassl-3389	359	8	an	an	DET
hassl-3389	359	9	impression	impression	NOUN
hassl-3389	359	10	management	management	NOUN
hassl-3389	359	11	perspective	perspective	NOUN
hassl-3389	359	12	.	.	PUNCT
hassl-3389	360	1	decision	decision	NOUN
hassl-3389	360	2	support	support	NOUN
hassl-3389	360	3	systems	system	NOUN
hassl-3389	360	4	,	,	PUNCT
hassl-3389	360	5	55(4	55(4	NUM
hassl-3389	360	6	)	)	PUNCT
hassl-3389	360	7	,	,	PUNCT
hassl-3389	360	8	911	911	NUM
hassl-3389	360	9	-	-	SYM
hassl-3389	360	10	918	918	NUM
hassl-3389	360	11	.	.	PUNCT
hassl-3389	361	1	https://doi.org/10.1016/j.dss.2012.12.027	https://doi.org/10.1016/j.dss.2012.12.027	PROPN
hassl-3389	361	2	https://doi.org/10.1016/j.ijhm.2006.02.002	https://doi.org/10.1016/j.ijhm.2006.02.002	PROPN
hassl-3389	361	3	https://doi.org/10.5465/annals.2015.0144	https://doi.org/10.5465/annals.2015.0144	PROPN
hassl-3389	361	4	https://doi.org/10.1287/isre.1120.0462	https://doi.org/10.1287/isre.1120.0462	PROPN
hassl-3389	361	5	https://doi.org/10.1016/j.ijresmar.2020.09.011	https://doi.org/10.1016/j.ijresmar.2020.09.011	PROPN
hassl-3389	361	6	https://doi.org/10.1287/isre.1120.0466	https://doi.org/10.1287/isre.1120.0466	PROPN
hassl-3389	361	7	https://doi.org/10.1108/jaoc-02-2020-0022	https://doi.org/10.1108/jaoc-02-2020-0022	NOUN
hassl-3389	361	8	https://doi.org/10.1007/s11187-018-0066-9	https://doi.org/10.1007/s11187-018-0066-9	NUM
hassl-3389	361	9	https://doi.org/10.1509/jm.11.0105	https://doi.org/10.1509/jm.11.0105	PROPN
hassl-3389	361	10	https://doi.org/10.1016/j.ijinfomgt.2014.09.004	https://doi.org/10.1016/j.ijinfomgt.2014.09.004	PROPN
hassl-3389	361	11	https://doi.org/10.1080/08276331.2021.1980682	https://doi.org/10.1080/08276331.2021.1980682	ADP
hassl-3389	361	12	https://doi.org/10.1002/(sici)1097-0266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	https://doi.org/10.1002/(sici)1097-0266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	PROPN
hassl-3389	361	13	https://doi.org/10.1002/(sici)1097-0266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	https://doi.org/10.1002/(sici)1097-0266(199703)18:3%3c169::aid-smj863%3e3.0.co;2-k	PROPN
hassl-3389	361	14	https://doi.org/10.1002/smj.4250060305	https://doi.org/10.1002/smj.4250060305	PROPN
hassl-3389	361	15	https://doi.org/10.1111/jpim.12225	https://doi.org/10.1111/jpim.12225	PROPN
hassl-3389	361	16	https://doi.org/10.1016/j.dss.2012.12.022	https://doi.org/10.1016/j.dss.2012.12.022	NOUN
hassl-3389	361	17	https://doi.org/10.1016/j.dss.2012.12.027	https://doi.org/10.1016/j.dss.2012.12.027	PROPN
hassl-3389	361	18	humanities	humanity	NOUN
hassl-3389	361	19	and	and	CCONJ
hassl-3389	361	20	social	social	ADJ
hassl-3389	361	21	sciences	science	NOUN
hassl-3389	361	22	letters	letter	NOUN
hassl-3389	361	23	,	,	PUNCT
hassl-3389	361	24	2023	2023	NUM
hassl-3389	361	25	,	,	PUNCT
hassl-3389	361	26	11(2	11(2	NUM
hassl-3389	361	27	):	):	PUNCT
hassl-3389	361	28	238	238	NUM
hassl-3389	361	29	-	-	SYM
hassl-3389	361	30	248	248	NUM
hassl-3389	361	31	248	248	NUM
hassl-3389	361	32	©	©	PROPN
hassl-3389	361	33	2023	2023	NUM
hassl-3389	361	34	conscientia	conscientia	PROPN
hassl-3389	361	35	beam	beam	PROPN
hassl-3389	361	36	.	.	PUNCT
hassl-3389	362	1	all	all	DET
hassl-3389	362	2	rights	right	NOUN
hassl-3389	362	3	reserved	reserve	VERB
hassl-3389	362	4	.	.	PUNCT
hassl-3389	363	1	smith	smith	PROPN
hassl-3389	363	2	,	,	PUNCT
hassl-3389	363	3	a.	a.	PROPN
hassl-3389	363	4	n.	n.	PROPN
hassl-3389	363	5	,	,	PUNCT
hassl-3389	363	6	fischer	fischer	PROPN
hassl-3389	363	7	,	,	PUNCT
hassl-3389	363	8	e.	e.	PROPN
hassl-3389	363	9	,	,	PUNCT
hassl-3389	363	10	&	&	CCONJ
hassl-3389	363	11	yongjian	yongjian	PROPN
hassl-3389	363	12	,	,	PUNCT
hassl-3389	363	13	c.	c.	PROPN
hassl-3389	363	14	(	(	PUNCT
hassl-3389	363	15	2012	2012	NUM
hassl-3389	363	16	)	)	PUNCT
hassl-3389	363	17	.	.	PUNCT
hassl-3389	364	1	how	how	SCONJ
hassl-3389	364	2	does	do	AUX
hassl-3389	364	3	brand	brand	NOUN
hassl-3389	364	4	-	-	PUNCT
hassl-3389	364	5	related	relate	VERB
hassl-3389	364	6	user	user	NOUN
hassl-3389	364	7	-	-	PUNCT
hassl-3389	364	8	generated	generate	VERB
hassl-3389	364	9	content	content	NOUN
hassl-3389	364	10	differ	differ	VERB
hassl-3389	364	11	across	across	ADP
hassl-3389	364	12	youtube	youtube	NOUN
hassl-3389	364	13	,	,	PUNCT
hassl-3389	364	14	facebook	facebook	NOUN
hassl-3389	364	15	,	,	PUNCT
hassl-3389	364	16	and	and	CCONJ
hassl-3389	364	17	twitter	twitter	NOUN
hassl-3389	364	18	?	?	PUNCT
hassl-3389	365	1	journal	journal	NOUN
hassl-3389	365	2	of	of	ADP
hassl-3389	365	3	interactive	interactive	ADJ
hassl-3389	365	4	marketing	marketing	NOUN
hassl-3389	365	5	,	,	PUNCT
hassl-3389	365	6	26(2	26(2	NUM
hassl-3389	365	7	)	)	PUNCT
hassl-3389	365	8	,	,	PUNCT
hassl-3389	365	9	102	102	NUM
hassl-3389	365	10	-	-	SYM
hassl-3389	365	11	113	113	NUM
hassl-3389	365	12	.	.	PUNCT
hassl-3389	366	1	https://doi.org/10.1016/j.intmar.2012.01.002	https://doi.org/10.1016/j.intmar.2012.01.002	PROPN
hassl-3389	366	2	tang	tang	PROPN
hassl-3389	366	3	,	,	PUNCT
hassl-3389	366	4	q.	q.	PROPN
hassl-3389	366	5	,	,	PUNCT
hassl-3389	366	6	gu	gu	PROPN
hassl-3389	366	7	,	,	PUNCT
hassl-3389	366	8	b.	b.	PROPN
hassl-3389	366	9	,	,	PUNCT
hassl-3389	366	10	&	&	CCONJ
hassl-3389	366	11	whinston	whinston	PROPN
hassl-3389	366	12	,	,	PUNCT
hassl-3389	366	13	a.	a.	PROPN
hassl-3389	366	14	b.	b.	PROPN
hassl-3389	366	15	(	(	PUNCT
hassl-3389	366	16	2012	2012	NUM
hassl-3389	366	17	)	)	PUNCT
hassl-3389	366	18	.	.	PUNCT
hassl-3389	367	1	content	content	NOUN
hassl-3389	367	2	contribution	contribution	NOUN
hassl-3389	367	3	for	for	ADP
hassl-3389	367	4	revenue	revenue	NOUN
hassl-3389	367	5	sharing	sharing	NOUN
hassl-3389	367	6	and	and	CCONJ
hassl-3389	367	7	reputation	reputation	NOUN
hassl-3389	367	8	in	in	ADP
hassl-3389	367	9	social	social	ADJ
hassl-3389	367	10	media	medium	NOUN
hassl-3389	367	11	:	:	PUNCT
hassl-3389	367	12	a	a	DET
hassl-3389	367	13	dynamic	dynamic	ADJ
hassl-3389	367	14	structural	structural	ADJ
hassl-3389	367	15	model	model	NOUN
hassl-3389	367	16	.	.	PUNCT
hassl-3389	368	1	journal	journal	PROPN
hassl-3389	368	2	of	of	ADP
hassl-3389	368	3	management	management	NOUN
hassl-3389	368	4	information	information	NOUN
hassl-3389	368	5	systems	system	NOUN
hassl-3389	368	6	,	,	PUNCT
hassl-3389	368	7	29(2	29(2	NUM
hassl-3389	368	8	)	)	PUNCT
hassl-3389	368	9	,	,	PUNCT
hassl-3389	368	10	41	41	NUM
hassl-3389	368	11	-	-	SYM
hassl-3389	368	12	76	76	NUM
hassl-3389	368	13	.	.	PUNCT
hassl-3389	369	1	https://doi.org/10.2753/mis07421222290203	https://doi.org/10.2753/mis07421222290203	PROPN
hassl-3389	369	2	teece	teece	PROPN
hassl-3389	369	3	,	,	PUNCT
hassl-3389	369	4	d.	d.	PROPN
hassl-3389	369	5	j.	j.	PROPN
hassl-3389	369	6	,	,	PUNCT
hassl-3389	369	7	pisano	pisano	PROPN
hassl-3389	369	8	,	,	PUNCT
hassl-3389	369	9	g.	g.	PROPN
hassl-3389	369	10	,	,	PUNCT
hassl-3389	369	11	&	&	CCONJ
hassl-3389	369	12	shuen	shuen	PROPN
hassl-3389	369	13	,	,	PUNCT
hassl-3389	369	14	a.	a.	NOUN
hassl-3389	369	15	(	(	PUNCT
hassl-3389	369	16	1997	1997	NUM
hassl-3389	369	17	)	)	PUNCT
hassl-3389	369	18	.	.	PUNCT
hassl-3389	370	1	dynamic	dynamic	ADJ
hassl-3389	370	2	capabilities	capability	NOUN
hassl-3389	370	3	and	and	CCONJ
hassl-3389	370	4	strategic	strategic	ADJ
hassl-3389	370	5	management	management	NOUN
hassl-3389	370	6	.	.	PUNCT
hassl-3389	371	1	strategic	strategic	ADJ
hassl-3389	371	2	management	management	NOUN
hassl-3389	371	3	journal	journal	NOUN
hassl-3389	371	4	,	,	PUNCT
hassl-3389	371	5	18(7	18(7	NUM
hassl-3389	371	6	)	)	PUNCT
hassl-3389	371	7	,	,	PUNCT
hassl-3389	371	8	509	509	NUM
hassl-3389	371	9	-	-	SYM
hassl-3389	371	10	533	533	NUM
hassl-3389	371	11	.	.	PUNCT
hassl-3389	372	1	zahra	zahra	PROPN
hassl-3389	372	2	,	,	PUNCT
hassl-3389	372	3	s.	s.	PROPN
hassl-3389	372	4	a.	a.	PROPN
hassl-3389	372	5	(	(	PUNCT
hassl-3389	372	6	2021	2021	NUM
hassl-3389	372	7	)	)	PUNCT
hassl-3389	372	8	.	.	PUNCT
hassl-3389	373	1	the	the	DET
hassl-3389	373	2	resource	resource	NOUN
hassl-3389	373	3	-	-	PUNCT
hassl-3389	373	4	based	base	VERB
hassl-3389	373	5	view	view	NOUN
hassl-3389	373	6	,	,	PUNCT
hassl-3389	373	7	resourcefulness	resourcefulness	NOUN
hassl-3389	373	8	,	,	PUNCT
hassl-3389	373	9	and	and	CCONJ
hassl-3389	373	10	resource	resource	NOUN
hassl-3389	373	11	management	management	NOUN
hassl-3389	373	12	in	in	ADP
hassl-3389	373	13	startup	startup	NOUN
hassl-3389	373	14	firms	firm	NOUN
hassl-3389	373	15	:	:	PUNCT
hassl-3389	373	16	a	a	DET
hassl-3389	373	17	proposed	propose	VERB
hassl-3389	373	18	research	research	NOUN
hassl-3389	373	19	agenda	agenda	NOUN
hassl-3389	373	20	.	.	PUNCT
hassl-3389	374	1	journal	journal	PROPN
hassl-3389	374	2	of	of	ADP
hassl-3389	374	3	management	management	NOUN
hassl-3389	374	4	,	,	PUNCT
hassl-3389	374	5	47(7	47(7	NOUN
hassl-3389	374	6	)	)	PUNCT
hassl-3389	374	7	,	,	PUNCT
hassl-3389	374	8	1841	1841	NUM
hassl-3389	374	9	-	-	SYM
hassl-3389	374	10	1860	1860	NUM
hassl-3389	374	11	.	.	PUNCT
hassl-3389	375	1	https://doi.org/10.1177/01492063211018505	https://doi.org/10.1177/01492063211018505	X
hassl-3389	375	2	views	view	NOUN
hassl-3389	375	3	and	and	CCONJ
hassl-3389	375	4	opinions	opinion	NOUN
hassl-3389	375	5	expressed	express	VERB
hassl-3389	375	6	in	in	ADP
hassl-3389	375	7	this	this	DET
hassl-3389	375	8	article	article	NOUN
hassl-3389	375	9	are	be	AUX
hassl-3389	375	10	the	the	DET
hassl-3389	375	11	views	view	NOUN
hassl-3389	375	12	and	and	CCONJ
hassl-3389	375	13	opinions	opinion	NOUN
hassl-3389	375	14	of	of	ADP
hassl-3389	375	15	the	the	DET
hassl-3389	375	16	author(s	author(s	NOUN
hassl-3389	375	17	)	)	PUNCT
hassl-3389	375	18	,	,	PUNCT
hassl-3389	375	19	humanities	humanity	NOUN
hassl-3389	375	20	and	and	CCONJ
hassl-3389	375	21	social	social	ADJ
hassl-3389	375	22	sciences	science	NOUN
hassl-3389	375	23	letters	letter	NOUN
hassl-3389	375	24	shall	shall	AUX
hassl-3389	375	25	not	not	PART
hassl-3389	375	26	be	be	AUX
hassl-3389	375	27	responsible	responsible	ADJ
hassl-3389	375	28	or	or	CCONJ
hassl-3389	375	29	answerable	answerable	ADJ
hassl-3389	375	30	for	for	ADP
hassl-3389	375	31	any	any	DET
hassl-3389	375	32	loss	loss	NOUN
hassl-3389	375	33	,	,	PUNCT
hassl-3389	375	34	damage	damage	NOUN
hassl-3389	375	35	or	or	CCONJ
hassl-3389	375	36	liability	liability	NOUN
hassl-3389	375	37	etc	etc	X
hassl-3389	375	38	.	.	X
hassl-3389	375	39	caused	cause	VERB
hassl-3389	375	40	in	in	ADP
hassl-3389	375	41	relation	relation	NOUN
hassl-3389	375	42	to	to	PART
hassl-3389	375	43	/	/	PUNCT
hassl-3389	375	44	arising	arise	VERB
hassl-3389	375	45	out	out	ADP
hassl-3389	375	46	of	of	ADP
hassl-3389	375	47	the	the	DET
hassl-3389	375	48	use	use	NOUN
hassl-3389	375	49	of	of	ADP
hassl-3389	375	50	the	the	DET
hassl-3389	375	51	content	content	NOUN
hassl-3389	375	52	.	.	PUNCT
hassl-3389	376	1	https://doi.org/10.1016/j.intmar.2012.01.002	https://doi.org/10.1016/j.intmar.2012.01.002	PROPN
hassl-3389	376	2	https://doi.org/10.2753/mis0742-1222290203	https://doi.org/10.2753/mis0742-1222290203	VERB
hassl-3389	376	3	https://doi.org/10.2753/mis0742-1222290203	https://doi.org/10.2753/mis0742-1222290203	X
hassl-3389	376	4	https://doi.org/10.1177/01492063211018505	https://doi.org/10.1177/01492063211018505	X