id	sid	tid	token	lemma	pos
hassl-4552	1	1	59	59	NUM
hassl-4552	1	2	©	©	PROPN
hassl-4552	1	3	2026	2026	NUM
hassl-4552	1	4	conscientia	conscientia	PROPN
hassl-4552	1	5	beam	beam	PROPN
hassl-4552	1	6	.	.	PUNCT
hassl-4552	2	1	all	all	DET
hassl-4552	2	2	rights	right	NOUN
hassl-4552	2	3	reserved	reserve	VERB
hassl-4552	2	4	.	.	PUNCT
hassl-4552	2	5	cultivating	cultivate	VERB
hassl-4552	2	6	brand	brand	NOUN
hassl-4552	2	7	visibility	visibility	NOUN
hassl-4552	2	8	and	and	CCONJ
hassl-4552	2	9	loyalty	loyalty	NOUN
hassl-4552	2	10	in	in	ADP
hassl-4552	2	11	jordanian	jordanian	ADJ
hassl-4552	2	12	startup	startup	NOUN
hassl-4552	2	13	hotels	hotel	NOUN
hassl-4552	2	14	:	:	PUNCT
hassl-4552	2	15	the	the	DET
hassl-4552	2	16	role	role	NOUN
hassl-4552	2	17	of	of	ADP
hassl-4552	2	18	e	e	NOUN
hassl-4552	2	19	-	-	NOUN
hassl-4552	2	20	marketing	marketing	ADJ
hassl-4552	2	21	strategies	strategy	NOUN
hassl-4552	2	22	and	and	CCONJ
hassl-4552	2	23	market	market	NOUN
hassl-4552	2	24	competition	competition	NOUN
hassl-4552	2	25	intensity	intensity	NOUN
hassl-4552	2	26	abdullah	abdullah	PROPN
hassl-4552	2	27	helalat1	helalat1	PROPN
hassl-4552	2	28	zeyad	zeyad	PROPN
hassl-4552	2	29	alkhazali2	alkhazali2	PROPN
hassl-4552	2	30	+	+	CCONJ
hassl-4552	2	31	ammar	ammar	PROPN
hassl-4552	2	32	mohammad	mohammad	PROPN
hassl-4552	2	33	alramadan3	alramadan3	PROPN
hassl-4552	2	34	jebril	jebril	PROPN
hassl-4552	2	35	alhelalat4	alhelalat4	PROPN
hassl-4552	2	36	lu’ay	lu’ay	PROPN
hassl-4552	2	37	al	al	PROPN
hassl-4552	2	38	-	-	PUNCT
hassl-4552	2	39	mu’ani5	mu’ani5	PROPN
hassl-4552	2	40	1,4department	1,4department	NUM
hassl-4552	2	41	of	of	ADP
hassl-4552	2	42	hotel	hotel	NOUN
hassl-4552	2	43	management	management	NOUN
hassl-4552	2	44	,	,	PUNCT
hassl-4552	2	45	petra	petra	PROPN
hassl-4552	2	46	college	college	PROPN
hassl-4552	2	47	for	for	ADP
hassl-4552	2	48	tourism	tourism	NOUN
hassl-4552	2	49	and	and	CCONJ
hassl-4552	2	50	archaeology	archaeology	NOUN
hassl-4552	2	51	,	,	PUNCT
hassl-4552	2	52	al	al	PROPN
hassl-4552	2	53	-	-	PUNCT
hassl-4552	2	54	hussein	hussein	PROPN
hassl-4552	2	55	bin	bin	PROPN
hassl-4552	2	56	talal	talal	PROPN
hassl-4552	2	57	university	university	PROPN
hassl-4552	2	58	,	,	PUNCT
hassl-4552	2	59	ma’an	ma’an	PROPN
hassl-4552	2	60	,	,	PUNCT
hassl-4552	2	61	jordan	jordan	PROPN
hassl-4552	2	62	.	.	PUNCT
hassl-4552	3	1	1email	1email	NUM
hassl-4552	3	2	:	:	PUNCT
hassl-4552	3	3	abdullah.helalat@ahu.edu.jo	abdullah.helalat@ahu.edu.jo	PROPN
hassl-4552	3	4	4email	4email	NOUN
hassl-4552	3	5	:	:	PUNCT
hassl-4552	3	6	aladaileh.mohd@usal.es	aladaileh.mohd@usal.es	NOUN
hassl-4552	3	7	2department	2department	NUM
hassl-4552	3	8	of	of	ADP
hassl-4552	3	9	business	business	NOUN
hassl-4552	3	10	administration	administration	NOUN
hassl-4552	3	11	,	,	PUNCT
hassl-4552	3	12	business	business	NOUN
hassl-4552	3	13	school	school	NOUN
hassl-4552	3	14	,	,	PUNCT
hassl-4552	3	15	al	al	PROPN
hassl-4552	3	16	-	-	PUNCT
hassl-4552	3	17	ahliyya	ahliyya	PROPN
hassl-4552	3	18	amman	amman	PROPN
hassl-4552	3	19	university	university	PROPN
hassl-4552	3	20	,	,	PUNCT
hassl-4552	3	21	amman	amman	PROPN
hassl-4552	3	22	,	,	PUNCT
hassl-4552	3	23	jordan	jordan	PROPN
hassl-4552	3	24	.	.	PUNCT
hassl-4552	4	1	2email	2email	NUM
hassl-4552	4	2	:	:	PUNCT
hassl-4552	4	3	z.alkhazali@ammanu.edu.jo	z.alkhazali@ammanu.edu.jo	NOUN
hassl-4552	4	4	3hospitality	3hospitality	NUM
hassl-4552	4	5	and	and	CCONJ
hassl-4552	4	6	culinary	culinary	ADJ
hassl-4552	4	7	arts	art	NOUN
hassl-4552	4	8	,	,	PUNCT
hassl-4552	4	9	faculty	faculty	NOUN
hassl-4552	4	10	of	of	ADP
hassl-4552	4	11	hospitality	hospitality	NOUN
hassl-4552	4	12	and	and	CCONJ
hassl-4552	4	13	tourism	tourism	NOUN
hassl-4552	4	14	management	management	NOUN
hassl-4552	4	15	,	,	PUNCT
hassl-4552	4	16	al	al	PROPN
hassl-4552	4	17	-	-	PUNCT
hassl-4552	4	18	ahliyya	ahliyya	PROPN
hassl-4552	4	19	amman	amman	PROPN
hassl-4552	4	20	university	university	PROPN
hassl-4552	4	21	,	,	PUNCT
hassl-4552	4	22	amman	amman	PROPN
hassl-4552	4	23	,	,	PUNCT
hassl-4552	4	24	jordan	jordan	PROPN
hassl-4552	4	25	.	.	PUNCT
hassl-4552	5	1	3email	3email	NUM
hassl-4552	5	2	:	:	PUNCT
hassl-4552	5	3	o.taha@yu.edu.jo	o.taha@yu.edu.jo	ADJ
hassl-4552	5	4	5department	5department	NUM
hassl-4552	5	5	of	of	ADP
hassl-4552	5	6	e	e	NOUN
hassl-4552	5	7	-	-	NOUN
hassl-4552	5	8	marketing	marketing	NOUN
hassl-4552	5	9	and	and	CCONJ
hassl-4552	5	10	digital	digital	ADJ
hassl-4552	5	11	communications	communication	NOUN
hassl-4552	5	12	,	,	PUNCT
hassl-4552	5	13	al	al	PROPN
hassl-4552	5	14	-	-	PUNCT
hassl-4552	5	15	ahliyya	ahliyya	PROPN
hassl-4552	5	16	amman	amman	PROPN
hassl-4552	5	17	university	university	PROPN
hassl-4552	5	18	,	,	PUNCT
hassl-4552	5	19	amman	amman	PROPN
hassl-4552	5	20	,	,	PUNCT
hassl-4552	5	21	jordan	jordan	PROPN
hassl-4552	5	22	.	.	PUNCT
hassl-4552	6	1	5email	5email	NUM
hassl-4552	6	2	:	:	PUNCT
hassl-4552	6	3	a.ramadan@ammanu.edu.jo	a.ramadan@ammanu.edu.jo	NOUN
hassl-4552	6	4	(	(	PUNCT
hassl-4552	6	5	+	+	CCONJ
hassl-4552	6	6	corresponding	correspond	VERB
hassl-4552	6	7	author	author	NOUN
hassl-4552	6	8	)	)	PUNCT
hassl-4552	6	9	abstract	abstract	ADJ
hassl-4552	6	10	article	article	NOUN
hassl-4552	6	11	history	history	NOUN
hassl-4552	6	12	received	receive	VERB
hassl-4552	6	13	:	:	PUNCT
hassl-4552	6	14	15	15	NUM
hassl-4552	6	15	january	january	PROPN
hassl-4552	6	16	2025	2025	NUM
hassl-4552	6	17	revised	revise	VERB
hassl-4552	6	18	:	:	PUNCT
hassl-4552	6	19	29	29	NUM
hassl-4552	6	20	september	september	PROPN
hassl-4552	6	21	2025	2025	NUM
hassl-4552	6	22	accepted	accept	VERB
hassl-4552	6	23	:	:	PUNCT
hassl-4552	6	24	10	10	NUM
hassl-4552	6	25	november	november	NOUN
hassl-4552	6	26	2025	2025	NUM
hassl-4552	6	27	published	publish	VERB
hassl-4552	6	28	:	:	PUNCT
hassl-4552	6	29	27	27	NUM
hassl-4552	6	30	november	november	NOUN
hassl-4552	6	31	2025	2025	NUM
hassl-4552	6	32	keywords	keyword	NOUN
hassl-4552	6	33	brand	brand	NOUN
hassl-4552	6	34	visibility	visibility	NOUN
hassl-4552	6	35	digital	digital	ADJ
hassl-4552	6	36	marketing	marketing	NOUN
hassl-4552	6	37	e	e	NOUN
hassl-4552	6	38	-	-	ADJ
hassl-4552	6	39	marketing	marketing	ADJ
hassl-4552	6	40	orientation	orientation	NOUN
hassl-4552	6	41	e	e	NOUN
hassl-4552	6	42	-	-	NOUN
hassl-4552	6	43	marketing	marketing	ADJ
hassl-4552	6	44	e	e	NOUN
hassl-4552	6	45	-	-	NOUN
hassl-4552	6	46	relationship	relationship	NOUN
hassl-4552	6	47	management	management	NOUN
hassl-4552	6	48	loyalty	loyalty	NOUN
hassl-4552	6	49	market	market	NOUN
hassl-4552	6	50	competition	competition	NOUN
hassl-4552	6	51	intensity	intensity	NOUN
hassl-4552	6	52	startup	startup	NOUN
hassl-4552	6	53	hotels	hotel	NOUN
hassl-4552	6	54	.	.	PUNCT
hassl-4552	7	1	the	the	DET
hassl-4552	7	2	purpose	purpose	NOUN
hassl-4552	7	3	of	of	ADP
hassl-4552	7	4	this	this	DET
hassl-4552	7	5	study	study	NOUN
hassl-4552	7	6	was	be	AUX
hassl-4552	7	7	to	to	PART
hassl-4552	7	8	better	well	ADV
hassl-4552	7	9	understand	understand	VERB
hassl-4552	7	10	how	how	SCONJ
hassl-4552	7	11	these	these	DET
hassl-4552	7	12	elements	element	NOUN
hassl-4552	7	13	could	could	AUX
hassl-4552	7	14	cooperatively	cooperatively	ADV
hassl-4552	7	15	impact	impact	VERB
hassl-4552	7	16	brand	brand	NOUN
hassl-4552	7	17	visibility	visibility	NOUN
hassl-4552	7	18	by	by	ADP
hassl-4552	7	19	presenting	present	VERB
hassl-4552	7	20	how	how	SCONJ
hassl-4552	7	21	market	market	NOUN
hassl-4552	7	22	competition	competition	NOUN
hassl-4552	7	23	strength	strength	NOUN
hassl-4552	7	24	forms	form	VERB
hassl-4552	7	25	a	a	DET
hassl-4552	7	26	mentioned	mention	VERB
hassl-4552	7	27	relationship	relationship	NOUN
hassl-4552	7	28	within	within	ADP
hassl-4552	7	29	startup	startup	NOUN
hassl-4552	7	30	hotel	hotel	NOUN
hassl-4552	7	31	businesses	business	NOUN
hassl-4552	7	32	,	,	PUNCT
hassl-4552	7	33	focusing	focus	VERB
hassl-4552	7	34	mainly	mainly	ADV
hassl-4552	7	35	on	on	ADP
hassl-4552	7	36	the	the	DET
hassl-4552	7	37	jordanian	jordanian	ADJ
hassl-4552	7	38	hotel	hotel	NOUN
hassl-4552	7	39	industry	industry	NOUN
hassl-4552	7	40	.	.	PUNCT
hassl-4552	8	1	this	this	DET
hassl-4552	8	2	study	study	NOUN
hassl-4552	8	3	contained	contain	VERB
hassl-4552	8	4	260	260	NUM
hassl-4552	8	5	employees	employee	NOUN
hassl-4552	8	6	at	at	ADP
hassl-4552	8	7	the	the	DET
hassl-4552	8	8	managerial	managerial	ADJ
hassl-4552	8	9	level	level	NOUN
hassl-4552	8	10	with	with	ADP
hassl-4552	8	11	different	different	ADJ
hassl-4552	8	12	roles	role	NOUN
hassl-4552	8	13	within	within	ADP
hassl-4552	8	14	jordanian	jordanian	ADJ
hassl-4552	8	15	startup	startup	NOUN
hassl-4552	8	16	hotels	hotel	NOUN
hassl-4552	8	17	.	.	PUNCT
hassl-4552	9	1	sem	sem	PROPN
hassl-4552	9	2	was	be	AUX
hassl-4552	9	3	utilized	utilize	VERB
hassl-4552	9	4	to	to	PART
hassl-4552	9	5	analyze	analyze	VERB
hassl-4552	9	6	the	the	DET
hassl-4552	9	7	collected	collect	VERB
hassl-4552	9	8	data	datum	NOUN
hassl-4552	9	9	,	,	PUNCT
hassl-4552	9	10	enabling	enable	VERB
hassl-4552	9	11	the	the	DET
hassl-4552	9	12	investigation	investigation	NOUN
hassl-4552	9	13	of	of	ADP
hassl-4552	9	14	direct	direct	ADJ
hassl-4552	9	15	,	,	PUNCT
hassl-4552	9	16	indirect	indirect	ADJ
hassl-4552	9	17	,	,	PUNCT
hassl-4552	9	18	and	and	CCONJ
hassl-4552	9	19	moderating	moderating	NOUN
hassl-4552	9	20	influences	influence	NOUN
hassl-4552	9	21	.	.	PUNCT
hassl-4552	10	1	the	the	DET
hassl-4552	10	2	findings	finding	NOUN
hassl-4552	10	3	showed	show	VERB
hassl-4552	10	4	varied	varied	ADJ
hassl-4552	10	5	relations	relation	NOUN
hassl-4552	10	6	among	among	ADP
hassl-4552	10	7	the	the	DET
hassl-4552	10	8	e	e	NOUN
hassl-4552	10	9	-	-	NOUN
hassl-4552	10	10	marketing	marketing	ADJ
hassl-4552	10	11	capabilities	capability	NOUN
hassl-4552	10	12	,	,	PUNCT
hassl-4552	10	13	e	e	NOUN
hassl-4552	10	14	-	-	NOUN
hassl-4552	10	15	relationship	relationship	NOUN
hassl-4552	10	16	management	management	NOUN
hassl-4552	10	17	,	,	PUNCT
hassl-4552	10	18	e	e	NOUN
hassl-4552	10	19	-	-	ADJ
hassl-4552	10	20	marketing	marketing	ADJ
hassl-4552	10	21	orientation	orientation	NOUN
hassl-4552	10	22	,	,	PUNCT
hassl-4552	10	23	and	and	CCONJ
hassl-4552	10	24	brand	brand	NOUN
hassl-4552	10	25	visibility	visibility	NOUN
hassl-4552	10	26	with	with	ADP
hassl-4552	10	27	market	market	NOUN
hassl-4552	10	28	competition	competition	NOUN
hassl-4552	10	29	strength	strength	NOUN
hassl-4552	10	30	playing	play	VERB
hassl-4552	10	31	a	a	DET
hassl-4552	10	32	critical	critical	ADJ
hassl-4552	10	33	role	role	NOUN
hassl-4552	10	34	as	as	ADP
hassl-4552	10	35	a	a	DET
hassl-4552	10	36	suitable	suitable	ADJ
hassl-4552	10	37	moderator	moderator	NOUN
hassl-4552	10	38	in	in	ADP
hassl-4552	10	39	forming	form	VERB
hassl-4552	10	40	these	these	DET
hassl-4552	10	41	differences	difference	NOUN
hassl-4552	10	42	.	.	PUNCT
hassl-4552	11	1	this	this	DET
hassl-4552	11	2	study	study	NOUN
hassl-4552	11	3	examined	examine	VERB
hassl-4552	11	4	the	the	DET
hassl-4552	11	5	elaborate	elaborate	ADJ
hassl-4552	11	6	relationships	relationship	NOUN
hassl-4552	11	7	among	among	ADP
hassl-4552	11	8	the	the	DET
hassl-4552	11	9	abilities	ability	NOUN
hassl-4552	11	10	of	of	ADP
hassl-4552	11	11	e	e	NOUN
hassl-4552	11	12	-	-	NOUN
hassl-4552	11	13	marketing	marketing	ADJ
hassl-4552	11	14	,	,	PUNCT
hassl-4552	11	15	erelationship	erelationship	NOUN
hassl-4552	11	16	management	management	NOUN
hassl-4552	11	17	,	,	PUNCT
hassl-4552	11	18	brand	brand	NOUN
hassl-4552	11	19	visibility	visibility	NOUN
hassl-4552	11	20	,	,	PUNCT
hassl-4552	11	21	e	e	NOUN
hassl-4552	11	22	-	-	ADJ
hassl-4552	11	23	marketing	marketing	ADJ
hassl-4552	11	24	orientation	orientation	NOUN
hassl-4552	11	25	,	,	PUNCT
hassl-4552	11	26	and	and	CCONJ
hassl-4552	11	27	loyalty	loyalty	NOUN
hassl-4552	11	28	aligning	align	VERB
hassl-4552	11	29	with	with	ADP
hassl-4552	11	30	the	the	DET
hassl-4552	11	31	main	main	ADJ
hassl-4552	11	32	role	role	NOUN
hassl-4552	11	33	of	of	ADP
hassl-4552	11	34	market	market	NOUN
hassl-4552	11	35	competition	competition	NOUN
hassl-4552	11	36	intensity	intensity	NOUN
hassl-4552	11	37	effects	effect	NOUN
hassl-4552	11	38	as	as	ADP
hassl-4552	11	39	a	a	DET
hassl-4552	11	40	moderating	moderate	VERB
hassl-4552	11	41	variable	variable	NOUN
hassl-4552	11	42	.	.	PUNCT
hassl-4552	12	1	startup	startup	PROPN
hassl-4552	12	2	hotels	hotel	NOUN
hassl-4552	12	3	must	must	AUX
hassl-4552	12	4	always	always	ADV
hassl-4552	12	5	adjust	adjust	VERB
hassl-4552	12	6	their	their	PRON
hassl-4552	12	7	strategies	strategy	NOUN
hassl-4552	12	8	for	for	ADP
hassl-4552	12	9	digital	digital	ADJ
hassl-4552	12	10	marketing	marketing	NOUN
hassl-4552	12	11	to	to	PART
hassl-4552	12	12	be	be	AUX
hassl-4552	12	13	competitive	competitive	ADJ
hassl-4552	12	14	and	and	CCONJ
hassl-4552	12	15	perceptible	perceptible	ADJ
hassl-4552	12	16	in	in	ADP
hassl-4552	12	17	a	a	DET
hassl-4552	12	18	changing	change	VERB
hassl-4552	12	19	market	market	NOUN
hassl-4552	12	20	.	.	PUNCT
hassl-4552	13	1	contribution	contribution	NOUN
hassl-4552	13	2	/	/	SYM
hassl-4552	13	3	originality	originality	NOUN
hassl-4552	13	4	:	:	PUNCT
hassl-4552	13	5	this	this	DET
hassl-4552	13	6	research	research	NOUN
hassl-4552	13	7	uniquely	uniquely	ADV
hassl-4552	13	8	investigates	investigate	VERB
hassl-4552	13	9	the	the	DET
hassl-4552	13	10	moderating	moderate	VERB
hassl-4552	13	11	influence	influence	NOUN
hassl-4552	13	12	of	of	ADP
hassl-4552	13	13	market	market	NOUN
hassl-4552	13	14	competition	competition	NOUN
hassl-4552	13	15	intensity	intensity	NOUN
hassl-4552	13	16	on	on	ADP
hassl-4552	13	17	the	the	DET
hassl-4552	13	18	critical	critical	ADJ
hassl-4552	13	19	relationships	relationship	NOUN
hassl-4552	13	20	among	among	ADP
hassl-4552	13	21	e	e	NOUN
hassl-4552	13	22	-	-	NOUN
hassl-4552	13	23	marketing	marketing	ADJ
hassl-4552	13	24	capabilities	capability	NOUN
hassl-4552	13	25	,	,	PUNCT
hassl-4552	13	26	e	e	NOUN
hassl-4552	13	27	-	-	ADJ
hassl-4552	13	28	marketing	marketing	ADJ
hassl-4552	13	29	orientation	orientation	NOUN
hassl-4552	13	30	,	,	PUNCT
hassl-4552	13	31	e	e	NOUN
hassl-4552	13	32	-	-	NOUN
hassl-4552	13	33	relationship	relationship	NOUN
hassl-4552	13	34	management	management	NOUN
hassl-4552	13	35	,	,	PUNCT
hassl-4552	13	36	and	and	CCONJ
hassl-4552	13	37	brand	brand	NOUN
hassl-4552	13	38	visibility	visibility	NOUN
hassl-4552	13	39	within	within	ADP
hassl-4552	13	40	startup	startup	NOUN
hassl-4552	13	41	hotels	hotel	NOUN
hassl-4552	13	42	in	in	ADP
hassl-4552	13	43	jordan	jordan	PROPN
hassl-4552	13	44	.	.	PUNCT
hassl-4552	14	1	this	this	DET
hassl-4552	14	2	specific	specific	ADJ
hassl-4552	14	3	interplay	interplay	NOUN
hassl-4552	14	4	has	have	AUX
hassl-4552	14	5	not	not	PART
hassl-4552	14	6	been	be	AUX
hassl-4552	14	7	previously	previously	ADV
hassl-4552	14	8	investigated	investigate	VERB
hassl-4552	14	9	which	which	PRON
hassl-4552	14	10	provides	provide	VERB
hassl-4552	14	11	novel	novel	ADJ
hassl-4552	14	12	understandings	understanding	NOUN
hassl-4552	14	13	into	into	ADP
hassl-4552	14	14	digital	digital	ADJ
hassl-4552	14	15	marketing	marketing	NOUN
hassl-4552	14	16	strategies	strategy	NOUN
hassl-4552	14	17	in	in	ADP
hassl-4552	14	18	developing	develop	VERB
hassl-4552	14	19	hospitality	hospitality	NOUN
hassl-4552	14	20	markets	market	NOUN
hassl-4552	14	21	.	.	PUNCT
hassl-4552	15	1	1	1	X
hassl-4552	15	2	.	.	X
hassl-4552	15	3	introduction	introduction	NOUN
hassl-4552	15	4	the	the	DET
hassl-4552	15	5	significant	significant	ADJ
hassl-4552	15	6	growth	growth	NOUN
hassl-4552	15	7	of	of	ADP
hassl-4552	15	8	the	the	DET
hassl-4552	15	9	startup	startup	NOUN
hassl-4552	15	10	hotel	hotel	NOUN
hassl-4552	15	11	business	business	NOUN
hassl-4552	15	12	has	have	AUX
hassl-4552	15	13	led	lead	VERB
hassl-4552	15	14	to	to	ADP
hassl-4552	15	15	several	several	ADJ
hassl-4552	15	16	challenges	challenge	NOUN
hassl-4552	15	17	,	,	PUNCT
hassl-4552	15	18	mainly	mainly	ADV
hassl-4552	15	19	in	in	ADP
hassl-4552	15	20	having	have	VERB
hassl-4552	15	21	brand	brand	NOUN
hassl-4552	15	22	visibility	visibility	NOUN
hassl-4552	15	23	and	and	CCONJ
hassl-4552	15	24	enhancing	enhance	VERB
hassl-4552	15	25	customer	customer	NOUN
hassl-4552	15	26	loyalty	loyalty	NOUN
hassl-4552	15	27	(	(	PUNCT
hassl-4552	15	28	el	el	PROPN
hassl-4552	15	29	khazri	khazri	PROPN
hassl-4552	15	30	,	,	PUNCT
hassl-4552	15	31	2022	2022	NUM
hassl-4552	15	32	)	)	PUNCT
hassl-4552	15	33	.	.	PUNCT
hassl-4552	16	1	unlike	unlike	ADP
hassl-4552	16	2	established	establish	VERB
hassl-4552	16	3	hotel	hotel	NOUN
hassl-4552	16	4	chains	chain	NOUN
hassl-4552	16	5	,	,	PUNCT
hassl-4552	16	6	startup	startup	NOUN
hassl-4552	16	7	hotels	hotel	NOUN
hassl-4552	16	8	operate	operate	VERB
hassl-4552	16	9	with	with	ADP
hassl-4552	16	10	limited	limited	ADJ
hassl-4552	16	11	financial	financial	ADJ
hassl-4552	16	12	plans	plan	NOUN
hassl-4552	16	13	and	and	CCONJ
hassl-4552	16	14	human	human	ADJ
hassl-4552	16	15	resources	resource	NOUN
hassl-4552	16	16	which	which	PRON
hassl-4552	16	17	may	may	AUX
hassl-4552	16	18	restrict	restrict	VERB
hassl-4552	16	19	their	their	PRON
hassl-4552	16	20	operational	operational	ADJ
hassl-4552	16	21	ability	ability	NOUN
hassl-4552	16	22	to	to	PART
hassl-4552	16	23	compete	compete	VERB
hassl-4552	16	24	successfully	successfully	ADV
hassl-4552	16	25	in	in	ADP
hassl-4552	16	26	highly	highly	ADV
hassl-4552	16	27	competitive	competitive	ADJ
hassl-4552	16	28	markets	market	NOUN
hassl-4552	16	29	(	(	PUNCT
hassl-4552	16	30	putra	putra	PROPN
hassl-4552	16	31	&	&	CCONJ
hassl-4552	16	32	law	law	PROPN
hassl-4552	16	33	,	,	PUNCT
hassl-4552	16	34	2024	2024	NUM
hassl-4552	16	35	)	)	PUNCT
hassl-4552	16	36	.	.	PUNCT
hassl-4552	17	1	the	the	DET
hassl-4552	17	2	mentioned	mention	VERB
hassl-4552	17	3	challenges	challenge	NOUN
hassl-4552	17	4	are	be	AUX
hassl-4552	17	5	better	well	ADV
hassl-4552	17	6	compounded	compound	VERB
hassl-4552	17	7	humanities	humanity	NOUN
hassl-4552	17	8	and	and	CCONJ
hassl-4552	17	9	social	social	ADJ
hassl-4552	17	10	sciences	science	NOUN
hassl-4552	17	11	letters	letter	NOUN
hassl-4552	17	12	2026	2026	NUM
hassl-4552	17	13	vol	vol	NOUN
hassl-4552	17	14	.	.	PROPN
hassl-4552	18	1	14	14	NUM
hassl-4552	18	2	,	,	PUNCT
hassl-4552	18	3	no	no	INTJ
hassl-4552	18	4	.	.	NOUN
hassl-4552	18	5	1	1	NUM
hassl-4552	18	6	,	,	PUNCT
hassl-4552	18	7	pp	pp	ADJ
hassl-4552	18	8	.	.	PUNCT
hassl-4552	19	1	59	59	NUM
hassl-4552	19	2	-	-	SYM
hassl-4552	19	3	80	80	NUM
hassl-4552	19	4	issn(e	issn(e	NOUN
hassl-4552	19	5	):	):	PUNCT
hassl-4552	19	6	2312	2312	NUM
hassl-4552	19	7	-	-	SYM
hassl-4552	19	8	4318	4318	NUM
hassl-4552	19	9	issn(p	issn(p	NUM
hassl-4552	19	10	):	):	PUNCT
hassl-4552	19	11	2312	2312	NUM
hassl-4552	19	12	-	-	SYM
hassl-4552	19	13	5659	5659	NUM
hassl-4552	19	14	doi	doi	NOUN
hassl-4552	19	15	:	:	PUNCT
hassl-4552	19	16	10.18488/73.v14i1.4552	10.18488/73.v14i1.4552	NUM
hassl-4552	19	17	©	©	PROPN
hassl-4552	19	18	2026	2026	NUM
hassl-4552	19	19	conscientia	conscientia	PROPN
hassl-4552	19	20	beam	beam	PROPN
hassl-4552	19	21	.	.	PUNCT
hassl-4552	20	1	all	all	DET
hassl-4552	20	2	rights	right	NOUN
hassl-4552	20	3	reserved	reserve	VERB
hassl-4552	20	4	.	.	PUNCT
hassl-4552	21	1	mailto:abdullah.helalat@ahu.edu.jo	mailto:abdullah.helalat@ahu.edu.jo	PUNCT
hassl-4552	21	2	mailto:aladaileh.mohd@usal.es	mailto:aladaileh.mohd@usal.es	PROPN
hassl-4552	21	3	mailto:z.alkhazali@ammanu.edu.jo	mailto:z.alkhazali@ammanu.edu.jo	PROPN
hassl-4552	21	4	mailto:o.taha@yu.edu.jo	mailto:o.taha@yu.edu.jo	ADV
hassl-4552	21	5	mailto:a.ramadan@ammanu.edu.jo	mailto:a.ramadan@ammanu.edu.jo	ADJ
hassl-4552	21	6	https://orcid.org/0000-0002-9575-9778	https://orcid.org/0000-0002-9575-9778	NOUN
hassl-4552	21	7	https://orcid.org/0000-0001-8693-6253	https://orcid.org/0000-0001-8693-6253	PROPN
hassl-4552	21	8	https://orcid.org/0000-0002-8281-3384	https://orcid.org/0000-0002-8281-3384	VERB
hassl-4552	21	9	https://orcid.org/0000-0001-5883-0881	https://orcid.org/0000-0001-5883-0881	ADJ
hassl-4552	21	10	https://orcid.org/0000-0002-3916-8033	https://orcid.org/0000-0002-3916-8033	PROPN
hassl-4552	21	11	https://www.doi.org/10.18488/73.v14i1.4548	https://www.doi.org/10.18488/73.v14i1.4548	PROPN
hassl-4552	21	12	humanities	humanity	NOUN
hassl-4552	21	13	and	and	CCONJ
hassl-4552	21	14	social	social	ADJ
hassl-4552	21	15	sciences	science	NOUN
hassl-4552	21	16	letters	letter	NOUN
hassl-4552	21	17	,	,	PUNCT
hassl-4552	21	18	2025	2025	NUM
hassl-4552	21	19	,	,	PUNCT
hassl-4552	21	20	14(1	14(1	NUM
hassl-4552	21	21	):	):	PUNCT
hassl-4552	21	22	59	59	NUM
hassl-4552	21	23	-	-	SYM
hassl-4552	21	24	80	80	NUM
hassl-4552	21	25	60	60	NUM
hassl-4552	21	26	©	©	PROPN
hassl-4552	21	27	2026	2026	NUM
hassl-4552	21	28	conscientia	conscientia	PROPN
hassl-4552	21	29	beam	beam	PROPN
hassl-4552	21	30	.	.	PUNCT
hassl-4552	22	1	all	all	DET
hassl-4552	22	2	rights	right	NOUN
hassl-4552	22	3	reserved	reserve	VERB
hassl-4552	22	4	.	.	PUNCT
hassl-4552	23	1	by	by	ADP
hassl-4552	23	2	the	the	DET
hassl-4552	23	3	necessity	necessity	NOUN
hassl-4552	23	4	to	to	PART
hassl-4552	23	5	distinguish	distinguish	VERB
hassl-4552	23	6	their	their	PRON
hassl-4552	23	7	services	service	NOUN
hassl-4552	23	8	and	and	CCONJ
hassl-4552	23	9	build	build	VERB
hassl-4552	23	10	customer	customer	NOUN
hassl-4552	23	11	trust	trust	NOUN
hassl-4552	23	12	,	,	PUNCT
hassl-4552	23	13	a	a	DET
hassl-4552	23	14	critical	critical	ADJ
hassl-4552	23	15	factor	factor	NOUN
hassl-4552	23	16	for	for	ADP
hassl-4552	23	17	brand	brand	NOUN
hassl-4552	23	18	loyalty	loyalty	NOUN
hassl-4552	23	19	(	(	PUNCT
hassl-4552	23	20	alsoud	alsoud	ADJ
hassl-4552	23	21	,	,	PUNCT
hassl-4552	23	22	alfdool	alfdool	PROPN
hassl-4552	23	23	,	,	PUNCT
hassl-4552	23	24	trawnih	trawnih	NOUN
hassl-4552	23	25	,	,	PUNCT
hassl-4552	23	26	helalat	helalat	PROPN
hassl-4552	23	27	,	,	PUNCT
hassl-4552	23	28	al	al	PROPN
hassl-4552	23	29	-	-	PUNCT
hassl-4552	23	30	mu'ani	mu'ani	PROPN
hassl-4552	23	31	,	,	PUNCT
hassl-4552	23	32	&	&	CCONJ
hassl-4552	23	33	mahrakani	mahrakani	PROPN
hassl-4552	23	34	,	,	PUNCT
hassl-4552	23	35	2023	2023	NUM
hassl-4552	23	36	;	;	PUNCT
hassl-4552	23	37	le	le	X
hassl-4552	23	38	,	,	PUNCT
hassl-4552	23	39	khoi	khoi	PROPN
hassl-4552	23	40	,	,	PUNCT
hassl-4552	23	41	&	&	CCONJ
hassl-4552	23	42	nguyen	nguyen	PROPN
hassl-4552	23	43	,	,	PUNCT
hassl-4552	23	44	2021	2021	NUM
hassl-4552	23	45	)	)	PUNCT
hassl-4552	23	46	.	.	PUNCT
hassl-4552	24	1	for	for	ADP
hassl-4552	24	2	numerous	numerous	ADJ
hassl-4552	24	3	startup	startup	NOUN
hassl-4552	24	4	hotels	hotel	NOUN
hassl-4552	24	5	,	,	PUNCT
hassl-4552	24	6	competing	compete	VERB
hassl-4552	24	7	against	against	ADP
hassl-4552	24	8	these	these	DET
hassl-4552	24	9	barriers	barrier	NOUN
hassl-4552	24	10	requires	require	VERB
hassl-4552	24	11	adopting	adopt	VERB
hassl-4552	24	12	innovative	innovative	ADJ
hassl-4552	24	13	strategies	strategy	NOUN
hassl-4552	24	14	that	that	PRON
hassl-4552	24	15	give	give	VERB
hassl-4552	24	16	priority	priority	NOUN
hassl-4552	24	17	to	to	ADP
hassl-4552	24	18	digital	digital	ADJ
hassl-4552	24	19	marketing	marketing	NOUN
hassl-4552	24	20	,	,	PUNCT
hassl-4552	24	21	personalized	personalized	ADJ
hassl-4552	24	22	services	service	NOUN
hassl-4552	24	23	,	,	PUNCT
hassl-4552	24	24	and	and	CCONJ
hassl-4552	24	25	customer	customer	NOUN
hassl-4552	24	26	engagement	engagement	NOUN
hassl-4552	24	27	(	(	PUNCT
hassl-4552	24	28	alrwashdeh	alrwashdeh	PROPN
hassl-4552	24	29	,	,	PUNCT
hassl-4552	24	30	ali	ali	PROPN
hassl-4552	24	31	,	,	PUNCT
hassl-4552	24	32	helalat	helalat	PROPN
hassl-4552	24	33	,	,	PUNCT
hassl-4552	24	34	&	&	CCONJ
hassl-4552	24	35	alkhodary	alkhodary	ADJ
hassl-4552	24	36	,	,	PUNCT
hassl-4552	24	37	2022	2022	NUM
hassl-4552	24	38	;	;	PUNCT
hassl-4552	24	39	sakhanenko	sakhanenko	PROPN
hassl-4552	24	40	,	,	PUNCT
hassl-4552	24	41	2024	2024	NUM
hassl-4552	24	42	)	)	PUNCT
hassl-4552	24	43	.	.	PUNCT
hassl-4552	25	1	digital	digital	ADJ
hassl-4552	25	2	marketing	marketing	NOUN
hassl-4552	25	3	,	,	PUNCT
hassl-4552	25	4	with	with	ADP
hassl-4552	25	5	its	its	PRON
hassl-4552	25	6	tools	tool	NOUN
hassl-4552	25	7	,	,	PUNCT
hassl-4552	25	8	such	such	ADJ
hassl-4552	25	9	as	as	ADP
hassl-4552	25	10	email	email	NOUN
hassl-4552	25	11	campaigns	campaign	NOUN
hassl-4552	25	12	,	,	PUNCT
hassl-4552	25	13	search	search	NOUN
hassl-4552	25	14	engine	engine	NOUN
hassl-4552	25	15	optimization	optimization	NOUN
hassl-4552	25	16	(	(	PUNCT
hassl-4552	25	17	seo	seo	NOUN
hassl-4552	25	18	)	)	PUNCT
hassl-4552	25	19	,	,	PUNCT
hassl-4552	25	20	and	and	CCONJ
hassl-4552	25	21	social	social	ADJ
hassl-4552	25	22	media	medium	NOUN
hassl-4552	25	23	marketing	marketing	NOUN
hassl-4552	25	24	plays	play	VERB
hassl-4552	25	25	a	a	DET
hassl-4552	25	26	critical	critical	ADJ
hassl-4552	25	27	role	role	NOUN
hassl-4552	25	28	in	in	ADP
hassl-4552	25	29	enhancing	enhance	VERB
hassl-4552	25	30	brand	brand	NOUN
hassl-4552	25	31	visibility	visibility	NOUN
hassl-4552	25	32	for	for	ADP
hassl-4552	25	33	startup	startup	NOUN
hassl-4552	25	34	hotels	hotel	NOUN
hassl-4552	25	35	.	.	PUNCT
hassl-4552	26	1	furthermore	furthermore	ADV
hassl-4552	26	2	,	,	PUNCT
hassl-4552	26	3	building	build	VERB
hassl-4552	26	4	more	more	ADV
hassl-4552	26	5	valuable	valuable	ADJ
hassl-4552	26	6	customer	customer	NOUN
hassl-4552	26	7	relationships	relationship	NOUN
hassl-4552	26	8	through	through	ADP
hassl-4552	26	9	practical	practical	ADJ
hassl-4552	26	10	e	e	NOUN
hassl-4552	26	11	-	-	NOUN
hassl-4552	26	12	relationship	relationship	NOUN
hassl-4552	26	13	management	management	NOUN
hassl-4552	26	14	is	be	AUX
hassl-4552	26	15	important	important	ADJ
hassl-4552	26	16	in	in	ADP
hassl-4552	26	17	keeping	keep	VERB
hassl-4552	26	18	customers	customer	NOUN
hassl-4552	26	19	and	and	CCONJ
hassl-4552	26	20	enhancing	enhance	VERB
hassl-4552	26	21	brand	brand	NOUN
hassl-4552	26	22	loyalty	loyalty	NOUN
hassl-4552	26	23	(	(	PUNCT
hassl-4552	26	24	alharthey	alharthey	PROPN
hassl-4552	26	25	,	,	PUNCT
hassl-4552	26	26	2023	2023	NUM
hassl-4552	26	27	;	;	PUNCT
hassl-4552	26	28	göçen	göçen	PROPN
hassl-4552	26	29	&	&	CCONJ
hassl-4552	26	30	okur	okur	PROPN
hassl-4552	26	31	,	,	PUNCT
hassl-4552	26	32	2017	2017	NUM
hassl-4552	26	33	)	)	PUNCT
hassl-4552	26	34	.	.	PUNCT
hassl-4552	27	1	setting	set	VERB
hassl-4552	27	2	strategies	strategy	NOUN
hassl-4552	27	3	should	should	AUX
hassl-4552	27	4	be	be	AUX
hassl-4552	27	5	oriented	orient	VERB
hassl-4552	27	6	to	to	PART
hassl-4552	27	7	cope	cope	VERB
hassl-4552	27	8	with	with	ADP
hassl-4552	27	9	the	the	DET
hassl-4552	27	10	dynamics	dynamic	NOUN
hassl-4552	27	11	of	of	ADP
hassl-4552	27	12	market	market	NOUN
hassl-4552	27	13	competition	competition	NOUN
hassl-4552	27	14	which	which	PRON
hassl-4552	27	15	always	always	ADV
hassl-4552	27	16	directs	direct	VERB
hassl-4552	27	17	the	the	DET
hassl-4552	27	18	effort	effort	NOUN
hassl-4552	27	19	level	level	NOUN
hassl-4552	27	20	needed	need	VERB
hassl-4552	27	21	to	to	PART
hassl-4552	27	22	continue	continue	VERB
hassl-4552	27	23	serving	serve	VERB
hassl-4552	27	24	in	in	ADP
hassl-4552	27	25	crowded	crowded	ADJ
hassl-4552	27	26	marketplaces	marketplace	NOUN
hassl-4552	27	27	(	(	PUNCT
hassl-4552	27	28	basaille	basaille	NOUN
hassl-4552	27	29	-	-	PUNCT
hassl-4552	27	30	gahitte	gahitte	NOUN
hassl-4552	27	31	,	,	PUNCT
hassl-4552	27	32	abrouk	abrouk	NOUN
hassl-4552	27	33	,	,	PUNCT
hassl-4552	27	34	cullot	cullot	NOUN
hassl-4552	27	35	,	,	PUNCT
hassl-4552	27	36	&	&	CCONJ
hassl-4552	27	37	leclercq	leclercq	PROPN
hassl-4552	27	38	,	,	PUNCT
hassl-4552	27	39	2013	2013	NUM
hassl-4552	27	40	;	;	PUNCT
hassl-4552	27	41	reimann	reimann	NOUN
hassl-4552	27	42	,	,	PUNCT
hassl-4552	27	43	carvalho	carvalho	NOUN
hassl-4552	27	44	,	,	PUNCT
hassl-4552	27	45	&	&	CCONJ
hassl-4552	27	46	duarte	duarte	PROPN
hassl-4552	27	47	,	,	PUNCT
hassl-4552	27	48	2022	2022	NUM
hassl-4552	27	49	)	)	PUNCT
hassl-4552	27	50	.	.	PUNCT
hassl-4552	28	1	for	for	ADP
hassl-4552	28	2	instance	instance	NOUN
hassl-4552	28	3	,	,	PUNCT
hassl-4552	28	4	in	in	ADP
hassl-4552	28	5	a	a	DET
hassl-4552	28	6	highly	highly	ADV
hassl-4552	28	7	competitive	competitive	ADJ
hassl-4552	28	8	situation	situation	NOUN
hassl-4552	28	9	,	,	PUNCT
hassl-4552	28	10	startup	startup	NOUN
hassl-4552	28	11	hotels	hotel	NOUN
hassl-4552	28	12	should	should	AUX
hassl-4552	28	13	increase	increase	VERB
hassl-4552	28	14	their	their	PRON
hassl-4552	28	15	efforts	effort	NOUN
hassl-4552	28	16	in	in	ADP
hassl-4552	28	17	e	e	NOUN
hassl-4552	28	18	-	-	NOUN
hassl-4552	28	19	marketing	marketing	NOUN
hassl-4552	28	20	and	and	CCONJ
hassl-4552	28	21	create	create	VERB
hassl-4552	28	22	more	more	ADJ
hassl-4552	28	23	innovative	innovative	ADJ
hassl-4552	28	24	abilities	ability	NOUN
hassl-4552	28	25	to	to	PART
hassl-4552	28	26	strengthen	strengthen	VERB
hassl-4552	28	27	their	their	PRON
hassl-4552	28	28	position	position	NOUN
hassl-4552	28	29	and	and	CCONJ
hassl-4552	28	30	enhance	enhance	VERB
hassl-4552	28	31	brand	brand	NOUN
hassl-4552	28	32	recognition	recognition	NOUN
hassl-4552	28	33	.	.	PUNCT
hassl-4552	29	1	research	research	NOUN
hassl-4552	29	2	shows	show	VERB
hassl-4552	29	3	that	that	SCONJ
hassl-4552	29	4	emarketing	emarkete	VERB
hassl-4552	29	5	orientation	orientation	NOUN
hassl-4552	29	6	acts	act	VERB
hassl-4552	29	7	as	as	ADP
hassl-4552	29	8	a	a	DET
hassl-4552	29	9	strategic	strategic	ADJ
hassl-4552	29	10	facilitator	facilitator	NOUN
hassl-4552	29	11	,	,	PUNCT
hassl-4552	29	12	supporting	support	VERB
hassl-4552	29	13	organizations	organization	NOUN
hassl-4552	29	14	to	to	PART
hassl-4552	29	15	optimize	optimize	VERB
hassl-4552	29	16	their	their	PRON
hassl-4552	29	17	e	e	NOUN
hassl-4552	29	18	-	-	ADJ
hassl-4552	29	19	marketing	marketing	ADJ
hassl-4552	29	20	capabilities	capability	NOUN
hassl-4552	29	21	and	and	CCONJ
hassl-4552	29	22	practices	practice	NOUN
hassl-4552	29	23	of	of	ADP
hassl-4552	29	24	e	e	NOUN
hassl-4552	29	25	-	-	NOUN
hassl-4552	29	26	relationship	relationship	NOUN
hassl-4552	29	27	management	management	NOUN
hassl-4552	29	28	.	.	PUNCT
hassl-4552	30	1	by	by	ADP
hassl-4552	30	2	adopting	adopt	VERB
hassl-4552	30	3	a	a	DET
hassl-4552	30	4	customer	customer	NOUN
hassl-4552	30	5	-	-	PUNCT
hassl-4552	30	6	centric	centric	NOUN
hassl-4552	30	7	method	method	NOUN
hassl-4552	30	8	,	,	PUNCT
hassl-4552	30	9	e	e	NOUN
hassl-4552	30	10	-	-	ADJ
hassl-4552	30	11	marketing	marketing	NOUN
hassl-4552	30	12	orientation	orientation	NOUN
hassl-4552	30	13	develops	develop	VERB
hassl-4552	30	14	the	the	DET
hassl-4552	30	15	digital	digital	ADJ
hassl-4552	30	16	marketing	marketing	NOUN
hassl-4552	30	17	strategies	strategy	NOUN
hassl-4552	30	18	effectiveness	effectiveness	NOUN
hassl-4552	30	19	leading	lead	VERB
hassl-4552	30	20	to	to	ADP
hassl-4552	30	21	better	well	ADJ
hassl-4552	30	22	brand	brand	NOUN
hassl-4552	30	23	performance	performance	NOUN
hassl-4552	30	24	(	(	PUNCT
hassl-4552	30	25	mahmutović	mahmutović	ADJ
hassl-4552	30	26	,	,	PUNCT
hassl-4552	30	27	2021	2021	NUM
hassl-4552	30	28	;	;	PUNCT
hassl-4552	30	29	pscheidt	pscheidt	NOUN
hassl-4552	30	30	-	-	PUNCT
hassl-4552	30	31	gieseler	gieseler	NOUN
hassl-4552	30	32	,	,	PUNCT
hassl-4552	30	33	didonet	didonet	NOUN
hassl-4552	30	34	,	,	PUNCT
hassl-4552	30	35	toaldo	toaldo	NOUN
hassl-4552	30	36	,	,	PUNCT
hassl-4552	30	37	&	&	CCONJ
hassl-4552	30	38	martins	martin	NOUN
hassl-4552	30	39	,	,	PUNCT
hassl-4552	30	40	2018	2018	NUM
hassl-4552	30	41	)	)	PUNCT
hassl-4552	30	42	.	.	PUNCT
hassl-4552	31	1	furthermore	furthermore	ADV
hassl-4552	31	2	,	,	PUNCT
hassl-4552	31	3	market	market	NOUN
hassl-4552	31	4	competition	competition	NOUN
hassl-4552	31	5	intensity	intensity	NOUN
hassl-4552	31	6	plays	play	VERB
hassl-4552	31	7	a	a	DET
hassl-4552	31	8	moderating	moderate	VERB
hassl-4552	31	9	role	role	NOUN
hassl-4552	31	10	that	that	PRON
hassl-4552	31	11	impacts	impact	VERB
hassl-4552	31	12	the	the	DET
hassl-4552	31	13	relationship	relationship	NOUN
hassl-4552	31	14	between	between	ADP
hassl-4552	31	15	e	e	NOUN
hassl-4552	31	16	-	-	NOUN
hassl-4552	31	17	marketing	marketing	NOUN
hassl-4552	31	18	strategies	strategy	NOUN
hassl-4552	31	19	and	and	CCONJ
hassl-4552	31	20	brand	brand	NOUN
hassl-4552	31	21	effects	effect	NOUN
hassl-4552	31	22	.	.	PUNCT
hassl-4552	32	1	businesses	business	NOUN
hassl-4552	32	2	operating	operate	VERB
hassl-4552	32	3	in	in	ADP
hassl-4552	32	4	very	very	ADV
hassl-4552	32	5	competitive	competitive	ADJ
hassl-4552	32	6	markets	market	NOUN
hassl-4552	32	7	have	have	VERB
hassl-4552	32	8	a	a	DET
hassl-4552	32	9	chance	chance	NOUN
hassl-4552	32	10	to	to	PART
hassl-4552	32	11	adopt	adopt	VERB
hassl-4552	32	12	innovative	innovative	ADJ
hassl-4552	32	13	digital	digital	ADJ
hassl-4552	32	14	marketing	marketing	NOUN
hassl-4552	32	15	practices	practice	NOUN
hassl-4552	32	16	and	and	CCONJ
hassl-4552	32	17	modify	modify	VERB
hassl-4552	32	18	communication	communication	NOUN
hassl-4552	32	19	to	to	PART
hassl-4552	32	20	differentiate	differentiate	VERB
hassl-4552	32	21	themselves	themselves	PRON
hassl-4552	32	22	and	and	CCONJ
hassl-4552	32	23	maintain	maintain	VERB
hassl-4552	32	24	customer	customer	NOUN
hassl-4552	32	25	loyalty	loyalty	NOUN
hassl-4552	32	26	(	(	PUNCT
hassl-4552	32	27	talari	talari	PROPN
hassl-4552	32	28	&	&	CCONJ
hassl-4552	32	29	khoshroo	khoshroo	PROPN
hassl-4552	32	30	,	,	PUNCT
hassl-4552	32	31	2023	2023	NUM
hassl-4552	32	32	)	)	PUNCT
hassl-4552	32	33	.	.	PUNCT
hassl-4552	33	1	scarce	scarce	ADJ
hassl-4552	33	2	studies	study	NOUN
hassl-4552	33	3	have	have	AUX
hassl-4552	33	4	tested	test	VERB
hassl-4552	33	5	the	the	DET
hassl-4552	33	6	mutual	mutual	ADJ
hassl-4552	33	7	effects	effect	NOUN
hassl-4552	33	8	of	of	ADP
hassl-4552	33	9	e	e	NOUN
hassl-4552	33	10	-	-	NOUN
hassl-4552	33	11	relationship	relationship	NOUN
hassl-4552	33	12	management	management	NOUN
hassl-4552	33	13	,	,	PUNCT
hassl-4552	33	14	e	e	NOUN
hassl-4552	33	15	-	-	ADJ
hassl-4552	33	16	marketing	marketing	ADJ
hassl-4552	33	17	orientation	orientation	NOUN
hassl-4552	33	18	,	,	PUNCT
hassl-4552	33	19	and	and	CCONJ
hassl-4552	33	20	emarketing	emarkete	VERB
hassl-4552	33	21	capabilities	capability	NOUN
hassl-4552	33	22	on	on	ADP
hassl-4552	33	23	brand	brand	NOUN
hassl-4552	33	24	visibility	visibility	NOUN
hassl-4552	33	25	and	and	CCONJ
hassl-4552	33	26	loyalty	loyalty	NOUN
hassl-4552	33	27	in	in	ADP
hassl-4552	33	28	the	the	DET
hassl-4552	33	29	hotel	hotel	NOUN
hassl-4552	33	30	business	business	NOUN
hassl-4552	33	31	despite	despite	SCONJ
hassl-4552	33	32	the	the	DET
hassl-4552	33	33	increasing	increase	VERB
hassl-4552	33	34	research	research	NOUN
hassl-4552	33	35	on	on	ADP
hassl-4552	33	36	emarketing	emarkete	VERB
hassl-4552	33	37	strategies	strategy	NOUN
hassl-4552	33	38	.	.	PUNCT
hassl-4552	34	1	recent	recent	ADJ
hassl-4552	34	2	research	research	NOUN
hassl-4552	34	3	has	have	AUX
hassl-4552	34	4	mainly	mainly	ADV
hassl-4552	34	5	focused	focus	VERB
hassl-4552	34	6	on	on	ADP
hassl-4552	34	7	selected	select	VERB
hassl-4552	34	8	elements	element	NOUN
hassl-4552	34	9	in	in	ADP
hassl-4552	34	10	separation	separation	NOUN
hassl-4552	34	11	without	without	ADP
hassl-4552	34	12	finding	find	VERB
hassl-4552	34	13	their	their	PRON
hassl-4552	34	14	interdependencies	interdependency	NOUN
hassl-4552	34	15	or	or	CCONJ
hassl-4552	34	16	their	their	PRON
hassl-4552	34	17	role	role	NOUN
hassl-4552	34	18	in	in	ADP
hassl-4552	34	19	moderating	moderate	VERB
hassl-4552	34	20	market	market	NOUN
hassl-4552	34	21	competition	competition	NOUN
hassl-4552	34	22	intensity	intensity	NOUN
hassl-4552	34	23	.	.	PUNCT
hassl-4552	35	1	mcdowell	mcdowell	PROPN
hassl-4552	35	2	marinchak	marinchak	PROPN
hassl-4552	35	3	,	,	PUNCT
hassl-4552	35	4	forrest	forr	ADJ
hassl-4552	35	5	,	,	PUNCT
hassl-4552	35	6	and	and	CCONJ
hassl-4552	35	7	hoanca	hoanca	NOUN
hassl-4552	35	8	(	(	PUNCT
hassl-4552	35	9	2018	2018	NUM
hassl-4552	35	10	)	)	PUNCT
hassl-4552	35	11	investigated	investigate	VERB
hassl-4552	35	12	the	the	DET
hassl-4552	35	13	influence	influence	NOUN
hassl-4552	35	14	of	of	ADP
hassl-4552	35	15	e	e	NOUN
hassl-4552	35	16	-	-	NOUN
hassl-4552	35	17	marketing	marketing	ADJ
hassl-4552	35	18	capabilities	capability	NOUN
hassl-4552	35	19	on	on	ADP
hassl-4552	35	20	brand	brand	NOUN
hassl-4552	35	21	visibility	visibility	NOUN
hassl-4552	35	22	while	while	SCONJ
hassl-4552	35	23	the	the	DET
hassl-4552	35	24	study	study	NOUN
hassl-4552	35	25	by	by	ADP
hassl-4552	35	26	stăncioiu	stăncioiu	PROPN
hassl-4552	35	27	,	,	PUNCT
hassl-4552	35	28	spînu	spînu	PROPN
hassl-4552	35	29	,	,	PUNCT
hassl-4552	35	30	sanda	sanda	NOUN
hassl-4552	35	31	,	,	PUNCT
hassl-4552	35	32	sanda	sanda	NOUN
hassl-4552	35	33	,	,	PUNCT
hassl-4552	35	34	and	and	CCONJ
hassl-4552	35	35	trifan	trifan	ADJ
hassl-4552	35	36	(	(	PUNCT
hassl-4552	35	37	2023	2023	NUM
hassl-4552	35	38	)	)	PUNCT
hassl-4552	35	39	examined	examine	VERB
hassl-4552	35	40	the	the	DET
hassl-4552	35	41	role	role	NOUN
hassl-4552	35	42	of	of	ADP
hassl-4552	35	43	e	e	NOUN
hassl-4552	35	44	-	-	NOUN
hassl-4552	35	45	relationship	relationship	NOUN
hassl-4552	35	46	management	management	NOUN
hassl-4552	35	47	in	in	ADP
hassl-4552	35	48	promoting	promote	VERB
hassl-4552	35	49	loyalty	loyalty	NOUN
hassl-4552	35	50	of	of	ADP
hassl-4552	35	51	customers	customer	NOUN
hassl-4552	35	52	.	.	PUNCT
hassl-4552	36	1	accordingly	accordingly	ADV
hassl-4552	36	2	,	,	PUNCT
hassl-4552	36	3	there	there	PRON
hassl-4552	36	4	is	be	VERB
hassl-4552	36	5	a	a	DET
hassl-4552	36	6	shortage	shortage	NOUN
hassl-4552	36	7	of	of	ADP
hassl-4552	36	8	studies	study	NOUN
hassl-4552	36	9	that	that	PRON
hassl-4552	36	10	combine	combine	VERB
hassl-4552	36	11	these	these	DET
hassl-4552	36	12	elements	element	NOUN
hassl-4552	36	13	to	to	PART
hassl-4552	36	14	understand	understand	VERB
hassl-4552	36	15	their	their	PRON
hassl-4552	36	16	collaborative	collaborative	ADJ
hassl-4552	36	17	influence	influence	NOUN
hassl-4552	36	18	on	on	ADP
hassl-4552	36	19	brand	brand	NOUN
hassl-4552	36	20	performance	performance	NOUN
hassl-4552	36	21	in	in	ADP
hassl-4552	36	22	the	the	DET
hassl-4552	36	23	context	context	NOUN
hassl-4552	36	24	of	of	ADP
hassl-4552	36	25	the	the	DET
hassl-4552	36	26	startup	startup	NOUN
hassl-4552	36	27	hotel	hotel	NOUN
hassl-4552	36	28	business	business	NOUN
hassl-4552	36	29	.	.	PUNCT
hassl-4552	37	1	the	the	DET
hassl-4552	37	2	current	current	ADJ
hassl-4552	37	3	study	study	NOUN
hassl-4552	37	4	addresses	address	VERB
hassl-4552	37	5	the	the	DET
hassl-4552	37	6	gaps	gap	NOUN
hassl-4552	37	7	mentioned	mention	VERB
hassl-4552	37	8	by	by	ADP
hassl-4552	37	9	employing	employ	VERB
hassl-4552	37	10	a	a	DET
hassl-4552	37	11	holistic	holistic	ADJ
hassl-4552	37	12	approach	approach	NOUN
hassl-4552	37	13	to	to	PART
hassl-4552	37	14	investigate	investigate	VERB
hassl-4552	37	15	the	the	DET
hassl-4552	37	16	interplay	interplay	NOUN
hassl-4552	37	17	between	between	ADP
hassl-4552	37	18	e	e	NOUN
hassl-4552	37	19	-	-	ADJ
hassl-4552	37	20	marketing	marketing	ADJ
hassl-4552	37	21	orientation	orientation	NOUN
hassl-4552	37	22	,	,	PUNCT
hassl-4552	37	23	e	e	NOUN
hassl-4552	37	24	-	-	NOUN
hassl-4552	37	25	marketing	marketing	ADJ
hassl-4552	37	26	capabilities	capability	NOUN
hassl-4552	37	27	,	,	PUNCT
hassl-4552	37	28	and	and	CCONJ
hassl-4552	37	29	e	e	NOUN
hassl-4552	37	30	-	-	NOUN
hassl-4552	37	31	relationship	relationship	NOUN
hassl-4552	37	32	management	management	NOUN
hassl-4552	37	33	with	with	ADP
hassl-4552	37	34	a	a	DET
hassl-4552	37	35	light	light	NOUN
hassl-4552	37	36	shed	shed	VERB
hassl-4552	37	37	on	on	ADP
hassl-4552	37	38	brand	brand	NOUN
hassl-4552	37	39	visibility	visibility	NOUN
hassl-4552	37	40	and	and	CCONJ
hassl-4552	37	41	loyalty	loyalty	NOUN
hassl-4552	37	42	.	.	PUNCT
hassl-4552	38	1	it	it	PRON
hassl-4552	38	2	also	also	ADV
hassl-4552	38	3	examines	examine	VERB
hassl-4552	38	4	market	market	NOUN
hassl-4552	38	5	competition	competition	NOUN
hassl-4552	38	6	intensity	intensity	NOUN
hassl-4552	38	7	that	that	PRON
hassl-4552	38	8	plays	play	VERB
hassl-4552	38	9	a	a	DET
hassl-4552	38	10	moderating	moderate	VERB
hassl-4552	38	11	factor	factor	NOUN
hassl-4552	38	12	role	role	NOUN
hassl-4552	38	13	,	,	PUNCT
hassl-4552	38	14	providing	provide	VERB
hassl-4552	38	15	a	a	DET
hassl-4552	38	16	valuable	valuable	ADJ
hassl-4552	38	17	understanding	understanding	NOUN
hassl-4552	38	18	of	of	ADP
hassl-4552	38	19	how	how	SCONJ
hassl-4552	38	20	competitive	competitive	ADJ
hassl-4552	38	21	pressures	pressure	NOUN
hassl-4552	38	22	form	form	VERB
hassl-4552	38	23	the	the	DET
hassl-4552	38	24	efficiency	efficiency	NOUN
hassl-4552	38	25	level	level	NOUN
hassl-4552	38	26	of	of	ADP
hassl-4552	38	27	e	e	NOUN
hassl-4552	38	28	-	-	ADJ
hassl-4552	38	29	marketing	marketing	ADJ
hassl-4552	38	30	strategies	strategy	NOUN
hassl-4552	38	31	(	(	PUNCT
hassl-4552	38	32	khalaf	khalaf	PROPN
hassl-4552	38	33	,	,	PUNCT
hassl-4552	38	34	2023	2023	NUM
hassl-4552	38	35	)	)	PUNCT
hassl-4552	38	36	.	.	PUNCT
hassl-4552	39	1	the	the	DET
hassl-4552	39	2	study	study	NOUN
hassl-4552	39	3	led	lead	VERB
hassl-4552	39	4	to	to	ADP
hassl-4552	39	5	a	a	DET
hassl-4552	39	6	deeper	deep	ADJ
hassl-4552	39	7	insight	insight	NOUN
hassl-4552	39	8	into	into	ADP
hassl-4552	39	9	how	how	SCONJ
hassl-4552	39	10	startup	startup	ADJ
hassl-4552	39	11	hotels	hotel	NOUN
hassl-4552	39	12	can	can	AUX
hassl-4552	39	13	strategically	strategically	ADV
hassl-4552	39	14	improve	improve	VERB
hassl-4552	39	15	their	their	PRON
hassl-4552	39	16	brand	brand	NOUN
hassl-4552	39	17	performance	performance	NOUN
hassl-4552	39	18	in	in	ADP
hassl-4552	39	19	operating	operating	NOUN
hassl-4552	39	20	and	and	CCONJ
hassl-4552	39	21	dynamic	dynamic	ADJ
hassl-4552	39	22	market	market	NOUN
hassl-4552	39	23	environments	environment	NOUN
hassl-4552	39	24	by	by	ADP
hassl-4552	39	25	studying	study	VERB
hassl-4552	39	26	these	these	DET
hassl-4552	39	27	direct	direct	ADJ
hassl-4552	39	28	and	and	CCONJ
hassl-4552	39	29	indirect	indirect	ADJ
hassl-4552	39	30	relationships	relationship	NOUN
hassl-4552	39	31	.	.	PUNCT
hassl-4552	40	1	previous	previous	ADJ
hassl-4552	40	2	research	research	NOUN
hassl-4552	40	3	has	have	AUX
hassl-4552	40	4	mainly	mainly	ADV
hassl-4552	40	5	examined	examine	VERB
hassl-4552	40	6	the	the	DET
hassl-4552	40	7	individual	individual	ADJ
hassl-4552	40	8	influences	influence	NOUN
hassl-4552	40	9	of	of	ADP
hassl-4552	40	10	e	e	NOUN
hassl-4552	40	11	-	-	NOUN
hassl-4552	40	12	relationship	relationship	NOUN
hassl-4552	40	13	management	management	NOUN
hassl-4552	40	14	e	e	NOUN
hassl-4552	40	15	-	-	NOUN
hassl-4552	40	16	marketing	marketing	ADJ
hassl-4552	40	17	capabilities	capability	NOUN
hassl-4552	40	18	,	,	PUNCT
hassl-4552	40	19	and	and	CCONJ
hassl-4552	40	20	e	e	X
hassl-4552	40	21	-	-	ADJ
hassl-4552	40	22	marketing	marketing	ADJ
hassl-4552	40	23	orientation	orientation	NOUN
hassl-4552	40	24	,	,	PUNCT
hassl-4552	40	25	on	on	ADP
hassl-4552	40	26	brand	brand	NOUN
hassl-4552	40	27	performance	performance	NOUN
hassl-4552	40	28	in	in	ADP
hassl-4552	40	29	several	several	ADJ
hassl-4552	40	30	industries	industry	NOUN
hassl-4552	40	31	.	.	PUNCT
hassl-4552	41	1	however	however	ADV
hassl-4552	41	2	,	,	PUNCT
hassl-4552	41	3	research	research	NOUN
hassl-4552	41	4	within	within	ADP
hassl-4552	41	5	the	the	DET
hassl-4552	41	6	hospitality	hospitality	NOUN
hassl-4552	41	7	industry	industry	NOUN
hassl-4552	41	8	is	be	AUX
hassl-4552	41	9	still	still	ADV
hassl-4552	41	10	limited	limited	ADJ
hassl-4552	41	11	.	.	PUNCT
hassl-4552	42	1	mcdowell	mcdowell	PROPN
hassl-4552	42	2	marinchak	marinchak	PROPN
hassl-4552	42	3	et	et	PROPN
hassl-4552	42	4	al	al	PROPN
hassl-4552	42	5	.	.	PROPN
hassl-4552	43	1	(	(	PUNCT
hassl-4552	43	2	2018	2018	NUM
hassl-4552	43	3	)	)	PUNCT
hassl-4552	43	4	and	and	CCONJ
hassl-4552	43	5	mullatahiri	mullatahiri	NOUN
hassl-4552	43	6	and	and	CCONJ
hassl-4552	43	7	ukaj	ukaj	NOUN
hassl-4552	43	8	(	(	PUNCT
hassl-4552	43	9	2019	2019	NUM
hassl-4552	43	10	)	)	PUNCT
hassl-4552	43	11	test	test	NOUN
hassl-4552	43	12	the	the	DET
hassl-4552	43	13	impacts	impact	NOUN
hassl-4552	43	14	of	of	ADP
hassl-4552	43	15	e	e	NOUN
hassl-4552	43	16	-	-	NOUN
hassl-4552	43	17	marketing	marketing	ADJ
hassl-4552	43	18	capabilities	capability	NOUN
hassl-4552	43	19	on	on	ADP
hassl-4552	43	20	brand	brand	NOUN
hassl-4552	43	21	visibility	visibility	NOUN
hassl-4552	43	22	.	.	PUNCT
hassl-4552	44	1	similarly	similarly	ADV
hassl-4552	44	2	,	,	PUNCT
hassl-4552	44	3	alharthey	alharthey	X
hassl-4552	44	4	(	(	PUNCT
hassl-4552	44	5	2023	2023	NUM
hassl-4552	44	6	)	)	PUNCT
hassl-4552	44	7	and	and	CCONJ
hassl-4552	44	8	stăncioiu	stăncioiu	VERB
hassl-4552	44	9	et	et	PROPN
hassl-4552	44	10	al	al	PROPN
hassl-4552	44	11	.	.	PROPN
hassl-4552	45	1	(	(	PUNCT
hassl-4552	45	2	2023	2023	NUM
hassl-4552	45	3	)	)	PUNCT
hassl-4552	45	4	examined	examine	VERB
hassl-4552	45	5	the	the	DET
hassl-4552	45	6	main	main	ADJ
hassl-4552	45	7	role	role	NOUN
hassl-4552	45	8	of	of	ADP
hassl-4552	45	9	e	e	NOUN
hassl-4552	45	10	-	-	NOUN
hassl-4552	45	11	relationship	relationship	NOUN
hassl-4552	45	12	management	management	NOUN
hassl-4552	45	13	in	in	ADP
hassl-4552	45	14	leading	lead	VERB
hassl-4552	45	15	brand	brand	NOUN
hassl-4552	45	16	loyalty	loyalty	NOUN
hassl-4552	45	17	.	.	PUNCT
hassl-4552	46	1	regardless	regardless	ADV
hassl-4552	46	2	,	,	PUNCT
hassl-4552	46	3	the	the	DET
hassl-4552	46	4	mentioned	mention	VERB
hassl-4552	46	5	studies	study	NOUN
hassl-4552	46	6	often	often	ADV
hassl-4552	46	7	investigate	investigate	VERB
hassl-4552	46	8	these	these	DET
hassl-4552	46	9	variables	variable	NOUN
hassl-4552	46	10	individually	individually	ADV
hassl-4552	46	11	and	and	CCONJ
hassl-4552	46	12	never	never	ADV
hassl-4552	46	13	consider	consider	VERB
hassl-4552	46	14	their	their	PRON
hassl-4552	46	15	mutual	mutual	ADJ
hassl-4552	46	16	effects	effect	NOUN
hassl-4552	46	17	on	on	ADP
hassl-4552	46	18	brand	brand	NOUN
hassl-4552	46	19	visibility	visibility	NOUN
hassl-4552	46	20	and	and	CCONJ
hassl-4552	46	21	loyalty	loyalty	NOUN
hassl-4552	46	22	in	in	ADP
hassl-4552	46	23	the	the	DET
hassl-4552	46	24	hotel	hotel	NOUN
hassl-4552	46	25	industry	industry	NOUN
hassl-4552	46	26	.	.	PUNCT
hassl-4552	47	1	the	the	DET
hassl-4552	47	2	current	current	ADJ
hassl-4552	47	3	study	study	NOUN
hassl-4552	47	4	takes	take	VERB
hassl-4552	47	5	a	a	DET
hassl-4552	47	6	further	further	ADJ
hassl-4552	47	7	comprehensive	comprehensive	ADJ
hassl-4552	47	8	approach	approach	NOUN
hassl-4552	47	9	by	by	ADP
hassl-4552	47	10	inspecting	inspect	VERB
hassl-4552	47	11	the	the	DET
hassl-4552	47	12	interplay	interplay	NOUN
hassl-4552	47	13	of	of	ADP
hassl-4552	47	14	e	e	NOUN
hassl-4552	47	15	-	-	ADJ
hassl-4552	47	16	marketing	marketing	ADJ
hassl-4552	47	17	orientation	orientation	NOUN
hassl-4552	47	18	,	,	PUNCT
hassl-4552	47	19	e	e	NOUN
hassl-4552	47	20	-	-	NOUN
hassl-4552	47	21	marketing	marketing	ADJ
hassl-4552	47	22	capabilities	capability	NOUN
hassl-4552	47	23	,	,	PUNCT
hassl-4552	47	24	e	e	NOUN
hassl-4552	47	25	-	-	NOUN
hassl-4552	47	26	relationship	relationship	NOUN
hassl-4552	47	27	management	management	NOUN
hassl-4552	47	28	and	and	CCONJ
hassl-4552	47	29	their	their	PRON
hassl-4552	47	30	combined	combine	VERB
hassl-4552	47	31	influence	influence	NOUN
hassl-4552	47	32	on	on	ADP
hassl-4552	47	33	brand	brand	NOUN
hassl-4552	47	34	performance	performance	NOUN
hassl-4552	47	35	in	in	ADP
hassl-4552	47	36	the	the	DET
hassl-4552	47	37	field	field	NOUN
hassl-4552	47	38	of	of	ADP
hassl-4552	47	39	the	the	DET
hassl-4552	47	40	hotel	hotel	NOUN
hassl-4552	47	41	industry	industry	NOUN
hassl-4552	47	42	.	.	PUNCT
hassl-4552	48	1	the	the	DET
hassl-4552	48	2	considerable	considerable	ADJ
hassl-4552	48	3	growth	growth	NOUN
hassl-4552	48	4	of	of	ADP
hassl-4552	48	5	startup	startup	NOUN
hassl-4552	48	6	hotels	hotel	NOUN
hassl-4552	48	7	in	in	ADP
hassl-4552	48	8	jordan	jordan	PROPN
hassl-4552	48	9	has	have	AUX
hassl-4552	48	10	led	lead	VERB
hassl-4552	48	11	to	to	ADP
hassl-4552	48	12	several	several	ADJ
hassl-4552	48	13	challenges	challenge	NOUN
hassl-4552	48	14	,	,	PUNCT
hassl-4552	48	15	especially	especially	ADV
hassl-4552	48	16	in	in	ADP
hassl-4552	48	17	achieving	achieve	VERB
hassl-4552	48	18	brand	brand	NOUN
hassl-4552	48	19	visibility	visibility	NOUN
hassl-4552	48	20	in	in	ADP
hassl-4552	48	21	the	the	DET
hassl-4552	48	22	right	right	ADJ
hassl-4552	48	23	way	way	NOUN
hassl-4552	48	24	and	and	CCONJ
hassl-4552	48	25	enhancing	enhance	VERB
hassl-4552	48	26	the	the	DET
hassl-4552	48	27	level	level	NOUN
hassl-4552	48	28	of	of	ADP
hassl-4552	48	29	customer	customer	NOUN
hassl-4552	48	30	loyalty	loyalty	NOUN
hassl-4552	48	31	(	(	PUNCT
hassl-4552	48	32	aldaamy	aldaamy	NOUN
hassl-4552	48	33	,	,	PUNCT
hassl-4552	48	34	2024	2024	NUM
hassl-4552	48	35	)	)	PUNCT
hassl-4552	48	36	.	.	PUNCT
hassl-4552	49	1	the	the	DET
hassl-4552	49	2	study	study	NOUN
hassl-4552	49	3	highlights	highlight	VERB
hassl-4552	49	4	the	the	DET
hassl-4552	49	5	mediating	mediating	NOUN
hassl-4552	49	6	impact	impact	NOUN
hassl-4552	49	7	of	of	ADP
hassl-4552	49	8	e	e	NOUN
hassl-4552	49	9	-	-	ADJ
hassl-4552	49	10	marketing	marketing	ADJ
hassl-4552	49	11	orientation	orientation	NOUN
hassl-4552	49	12	,	,	PUNCT
hassl-4552	49	13	which	which	PRON
hassl-4552	49	14	acts	act	VERB
hassl-4552	49	15	as	as	ADP
hassl-4552	49	16	a	a	DET
hassl-4552	49	17	strategic	strategic	ADJ
hassl-4552	49	18	humanities	humanity	NOUN
hassl-4552	49	19	and	and	CCONJ
hassl-4552	49	20	social	social	ADJ
hassl-4552	49	21	sciences	science	NOUN
hassl-4552	49	22	letters	letter	NOUN
hassl-4552	49	23	,	,	PUNCT
hassl-4552	49	24	2025	2025	NUM
hassl-4552	49	25	,	,	PUNCT
hassl-4552	49	26	14(1	14(1	NUM
hassl-4552	49	27	):	):	PUNCT
hassl-4552	49	28	59	59	NUM
hassl-4552	49	29	-	-	SYM
hassl-4552	49	30	80	80	NUM
hassl-4552	49	31	61	61	NUM
hassl-4552	49	32	©	©	PROPN
hassl-4552	49	33	2026	2026	NUM
hassl-4552	49	34	conscientia	conscientia	PROPN
hassl-4552	49	35	beam	beam	PROPN
hassl-4552	49	36	.	.	PUNCT
hassl-4552	50	1	all	all	DET
hassl-4552	50	2	rights	right	NOUN
hassl-4552	50	3	reserved	reserve	VERB
hassl-4552	50	4	.	.	PUNCT
hassl-4552	51	1	enabler	enabler	NOUN
hassl-4552	51	2	for	for	ADP
hassl-4552	51	3	supporting	support	VERB
hassl-4552	51	4	e	e	NOUN
hassl-4552	51	5	-	-	NOUN
hassl-4552	51	6	relationship	relationship	NOUN
hassl-4552	51	7	management	management	NOUN
hassl-4552	51	8	and	and	CCONJ
hassl-4552	51	9	e	e	NOUN
hassl-4552	51	10	-	-	NOUN
hassl-4552	51	11	marketing	market	VERB
hassl-4552	51	12	capabilities	capability	NOUN
hassl-4552	51	13	to	to	PART
hassl-4552	51	14	improve	improve	VERB
hassl-4552	51	15	brand	brand	NOUN
hassl-4552	51	16	effects	effect	NOUN
hassl-4552	51	17	.	.	PUNCT
hassl-4552	52	1	this	this	DET
hassl-4552	52	2	technique	technique	NOUN
hassl-4552	52	3	builds	build	VERB
hassl-4552	52	4	on	on	ADP
hassl-4552	52	5	the	the	DET
hassl-4552	52	6	understandings	understanding	NOUN
hassl-4552	52	7	of	of	ADP
hassl-4552	52	8	pscheidt	pscheidt	NOUN
hassl-4552	52	9	-	-	PUNCT
hassl-4552	52	10	gieseler	gieseler	NOUN
hassl-4552	52	11	et	et	PROPN
hassl-4552	52	12	al	al	PROPN
hassl-4552	52	13	.	.	PROPN
hassl-4552	53	1	(	(	PUNCT
hassl-4552	53	2	2018	2018	NUM
hassl-4552	53	3	)	)	PUNCT
hassl-4552	53	4	and	and	CCONJ
hassl-4552	53	5	khalaf	khalaf	PROPN
hassl-4552	53	6	(	(	PUNCT
hassl-4552	53	7	2023	2023	NUM
hassl-4552	53	8	)	)	PUNCT
hassl-4552	53	9	who	who	PRON
hassl-4552	53	10	emphasized	emphasize	VERB
hassl-4552	53	11	the	the	DET
hassl-4552	53	12	significance	significance	NOUN
hassl-4552	53	13	of	of	ADP
hassl-4552	53	14	strategic	strategic	ADJ
hassl-4552	53	15	alignment	alignment	NOUN
hassl-4552	53	16	in	in	ADP
hassl-4552	53	17	making	make	VERB
hassl-4552	53	18	the	the	DET
hassl-4552	53	19	most	most	ADJ
hassl-4552	53	20	of	of	ADP
hassl-4552	53	21	marketing	marketing	NOUN
hassl-4552	53	22	effectiveness	effectiveness	NOUN
hassl-4552	53	23	.	.	PUNCT
hassl-4552	54	1	additionally	additionally	ADV
hassl-4552	54	2	,	,	PUNCT
hassl-4552	54	3	this	this	DET
hassl-4552	54	4	study	study	NOUN
hassl-4552	54	5	extends	extend	VERB
hassl-4552	54	6	the	the	DET
hassl-4552	54	7	current	current	ADJ
hassl-4552	54	8	literature	literature	NOUN
hassl-4552	54	9	by	by	ADP
hassl-4552	54	10	including	include	VERB
hassl-4552	54	11	market	market	NOUN
hassl-4552	54	12	competition	competition	NOUN
hassl-4552	54	13	strength	strength	NOUN
hassl-4552	54	14	as	as	ADP
hassl-4552	54	15	a	a	DET
hassl-4552	54	16	moderating	moderate	VERB
hassl-4552	54	17	factor	factor	NOUN
hassl-4552	54	18	.	.	PUNCT
hassl-4552	55	1	while	while	SCONJ
hassl-4552	55	2	some	some	DET
hassl-4552	55	3	previous	previous	ADJ
hassl-4552	55	4	studies	study	NOUN
hassl-4552	55	5	have	have	AUX
hassl-4552	55	6	recognized	recognize	VERB
hassl-4552	55	7	the	the	DET
hassl-4552	55	8	importance	importance	NOUN
hassl-4552	55	9	of	of	ADP
hassl-4552	55	10	competitive	competitive	ADJ
hassl-4552	55	11	dynamics	dynamic	NOUN
hassl-4552	55	12	,	,	PUNCT
hassl-4552	55	13	limited	limited	ADJ
hassl-4552	55	14	research	research	NOUN
hassl-4552	55	15	has	have	AUX
hassl-4552	55	16	systematically	systematically	ADV
hassl-4552	55	17	tested	test	VERB
hassl-4552	55	18	how	how	SCONJ
hassl-4552	55	19	competition	competition	NOUN
hassl-4552	55	20	forms	form	VERB
hassl-4552	55	21	the	the	DET
hassl-4552	55	22	effectiveness	effectiveness	NOUN
hassl-4552	55	23	of	of	ADP
hassl-4552	55	24	e	e	NOUN
hassl-4552	55	25	-	-	ADJ
hassl-4552	55	26	marketing	marketing	ADJ
hassl-4552	55	27	strategies	strategy	NOUN
hassl-4552	55	28	,	,	PUNCT
hassl-4552	55	29	especially	especially	ADV
hassl-4552	55	30	in	in	ADP
hassl-4552	55	31	jordan	jordan	PROPN
hassl-4552	55	32	’s	’s	PART
hassl-4552	55	33	startup	startup	PROPN
hassl-4552	55	34	hotel	hotel	NOUN
hassl-4552	55	35	industry	industry	NOUN
hassl-4552	55	36	(	(	PUNCT
hassl-4552	55	37	aldaamy	aldaamy	NOUN
hassl-4552	55	38	,	,	PUNCT
hassl-4552	55	39	2024	2024	NUM
hassl-4552	55	40	)	)	PUNCT
hassl-4552	55	41	.	.	PUNCT
hassl-4552	56	1	by	by	ADP
hassl-4552	56	2	handling	handle	VERB
hassl-4552	56	3	this	this	DET
hassl-4552	56	4	gap	gap	NOUN
hassl-4552	56	5	,	,	PUNCT
hassl-4552	56	6	the	the	DET
hassl-4552	56	7	current	current	ADJ
hassl-4552	56	8	study	study	NOUN
hassl-4552	56	9	contributes	contribute	VERB
hassl-4552	56	10	to	to	ADP
hassl-4552	56	11	a	a	DET
hassl-4552	56	12	subtler	subtle	ADJ
hassl-4552	56	13	understanding	understanding	NOUN
hassl-4552	56	14	of	of	ADP
hassl-4552	56	15	how	how	SCONJ
hassl-4552	56	16	startup	startup	ADJ
hassl-4552	56	17	hotels	hotel	NOUN
hassl-4552	56	18	can	can	AUX
hassl-4552	56	19	navigate	navigate	VERB
hassl-4552	56	20	competitive	competitive	ADJ
hassl-4552	56	21	market	market	NOUN
hassl-4552	56	22	conditions	condition	NOUN
hassl-4552	56	23	and	and	CCONJ
hassl-4552	56	24	enhance	enhance	VERB
hassl-4552	56	25	e	e	NOUN
hassl-4552	56	26	-	-	ADJ
hassl-4552	56	27	marketing	marketing	ADJ
hassl-4552	56	28	strategies	strategy	NOUN
hassl-4552	56	29	to	to	PART
hassl-4552	56	30	improve	improve	VERB
hassl-4552	56	31	brand	brand	NOUN
hassl-4552	56	32	visibility	visibility	NOUN
hassl-4552	56	33	and	and	CCONJ
hassl-4552	56	34	loyalty	loyalty	NOUN
hassl-4552	56	35	.	.	PUNCT
hassl-4552	57	1	the	the	DET
hassl-4552	57	2	study	study	NOUN
hassl-4552	57	3	structure	structure	NOUN
hassl-4552	57	4	includes	include	VERB
hassl-4552	57	5	several	several	ADJ
hassl-4552	57	6	sections	section	NOUN
hassl-4552	57	7	that	that	PRON
hassl-4552	57	8	present	present	VERB
hassl-4552	57	9	a	a	DET
hassl-4552	57	10	review	review	NOUN
hassl-4552	57	11	of	of	ADP
hassl-4552	57	12	the	the	DET
hassl-4552	57	13	related	related	ADJ
hassl-4552	57	14	studies	study	NOUN
hassl-4552	57	15	and	and	CCONJ
hassl-4552	57	16	methodology	methodology	NOUN
hassl-4552	57	17	followed	follow	VERB
hassl-4552	57	18	by	by	ADP
hassl-4552	57	19	the	the	DET
hassl-4552	57	20	results	result	NOUN
hassl-4552	57	21	interpretation	interpretation	NOUN
hassl-4552	57	22	,	,	PUNCT
hassl-4552	57	23	discussion	discussion	NOUN
hassl-4552	57	24	,	,	PUNCT
hassl-4552	57	25	conclusion	conclusion	NOUN
hassl-4552	57	26	,	,	PUNCT
hassl-4552	57	27	implications	implication	NOUN
hassl-4552	57	28	,	,	PUNCT
hassl-4552	57	29	and	and	CCONJ
hassl-4552	57	30	recommendations	recommendation	NOUN
hassl-4552	57	31	.	.	PUNCT
hassl-4552	58	1	2	2	X
hassl-4552	58	2	.	.	X
hassl-4552	58	3	literature	literature	NOUN
hassl-4552	58	4	review	review	PROPN
hassl-4552	58	5	and	and	CCONJ
hassl-4552	58	6	hypotheses	hypothese	VERB
hassl-4552	58	7	development	development	NOUN
hassl-4552	58	8	2.1	2.1	NUM
hassl-4552	58	9	.	.	PUNCT
hassl-4552	59	1	e	e	X
hassl-4552	59	2	-	-	NOUN
hassl-4552	59	3	marketing	marketing	ADJ
hassl-4552	59	4	capabilities	capability	NOUN
hassl-4552	59	5	,	,	PUNCT
hassl-4552	59	6	e	e	NOUN
hassl-4552	59	7	-	-	ADJ
hassl-4552	59	8	marketing	marketing	ADJ
hassl-4552	59	9	orientation	orientation	NOUN
hassl-4552	59	10	,	,	PUNCT
hassl-4552	59	11	and	and	CCONJ
hassl-4552	59	12	brand	brand	NOUN
hassl-4552	59	13	visibility	visibility	NOUN
hassl-4552	59	14	e	e	NOUN
hassl-4552	59	15	-	-	NOUN
hassl-4552	59	16	marketing	market	VERB
hassl-4552	59	17	capabilities	capability	NOUN
hassl-4552	59	18	refer	refer	VERB
hassl-4552	59	19	to	to	ADP
hassl-4552	59	20	the	the	DET
hassl-4552	59	21	skills	skill	NOUN
hassl-4552	59	22	,	,	PUNCT
hassl-4552	59	23	resources	resource	NOUN
hassl-4552	59	24	,	,	PUNCT
hassl-4552	59	25	and	and	CCONJ
hassl-4552	59	26	capacities	capacity	NOUN
hassl-4552	59	27	that	that	PRON
hassl-4552	59	28	enable	enable	VERB
hassl-4552	59	29	hotel	hotel	NOUN
hassl-4552	59	30	organizations	organization	NOUN
hassl-4552	59	31	to	to	PART
hassl-4552	59	32	effectively	effectively	ADV
hassl-4552	59	33	utilize	utilize	VERB
hassl-4552	59	34	digital	digital	ADJ
hassl-4552	59	35	channels	channel	NOUN
hassl-4552	59	36	and	and	CCONJ
hassl-4552	59	37	technologies	technology	NOUN
hassl-4552	59	38	for	for	ADP
hassl-4552	59	39	marketing	marketing	NOUN
hassl-4552	59	40	purposes	purpose	NOUN
hassl-4552	59	41	(	(	PUNCT
hassl-4552	59	42	alharthey	alharthey	PROPN
hassl-4552	59	43	,	,	PUNCT
hassl-4552	59	44	2023	2023	NUM
hassl-4552	59	45	)	)	PUNCT
hassl-4552	59	46	.	.	PUNCT
hassl-4552	60	1	pscheidt	pscheidt	NOUN
hassl-4552	60	2	-	-	PUNCT
hassl-4552	60	3	gieseler	gieseler	NOUN
hassl-4552	60	4	et	et	PROPN
hassl-4552	60	5	al	al	PROPN
hassl-4552	60	6	.	.	PROPN
hassl-4552	61	1	(	(	PUNCT
hassl-4552	61	2	2018	2018	NUM
hassl-4552	61	3	)	)	PUNCT
hassl-4552	61	4	and	and	CCONJ
hassl-4552	61	5	alharthey	alharthey	PROPN
hassl-4552	61	6	(	(	PUNCT
hassl-4552	61	7	2023	2023	NUM
hassl-4552	61	8	)	)	PUNCT
hassl-4552	61	9	clarify	clarify	VERB
hassl-4552	61	10	the	the	DET
hassl-4552	61	11	importance	importance	NOUN
hassl-4552	61	12	of	of	ADP
hassl-4552	61	13	these	these	DET
hassl-4552	61	14	capabilities	capability	NOUN
hassl-4552	61	15	and	and	CCONJ
hassl-4552	61	16	discuss	discuss	VERB
hassl-4552	61	17	how	how	SCONJ
hassl-4552	61	18	startups	startup	NOUN
hassl-4552	61	19	with	with	ADP
hassl-4552	61	20	better	well	ADJ
hassl-4552	61	21	digital	digital	ADJ
hassl-4552	61	22	marketing	marketing	NOUN
hassl-4552	61	23	expertise	expertise	NOUN
hassl-4552	61	24	,	,	PUNCT
hassl-4552	61	25	such	such	ADJ
hassl-4552	61	26	as	as	ADP
hassl-4552	61	27	seo	seo	NOUN
hassl-4552	61	28	,	,	PUNCT
hassl-4552	61	29	content	content	NOUN
hassl-4552	61	30	,	,	PUNCT
hassl-4552	61	31	social	social	ADJ
hassl-4552	61	32	media	medium	NOUN
hassl-4552	61	33	,	,	PUNCT
hassl-4552	61	34	and	and	CCONJ
hassl-4552	61	35	email	email	NOUN
hassl-4552	61	36	marketing	marketing	NOUN
hassl-4552	61	37	could	could	AUX
hassl-4552	61	38	enhance	enhance	VERB
hassl-4552	61	39	their	their	PRON
hassl-4552	61	40	online	online	ADJ
hassl-4552	61	41	presence	presence	NOUN
hassl-4552	61	42	and	and	CCONJ
hassl-4552	61	43	increase	increase	VERB
hassl-4552	61	44	brand	brand	NOUN
hassl-4552	61	45	recognition	recognition	NOUN
hassl-4552	61	46	and	and	CCONJ
hassl-4552	61	47	customer	customer	NOUN
hassl-4552	61	48	relationship	relationship	NOUN
hassl-4552	61	49	management	management	NOUN
hassl-4552	61	50	(	(	PUNCT
hassl-4552	61	51	crm	crm	NOUN
hassl-4552	61	52	)	)	PUNCT
hassl-4552	61	53	in	in	ADP
hassl-4552	61	54	the	the	DET
hassl-4552	61	55	digital	digital	ADJ
hassl-4552	61	56	realm	realm	NOUN
hassl-4552	61	57	.	.	PUNCT
hassl-4552	62	1	this	this	PRON
hassl-4552	62	2	aligns	align	VERB
hassl-4552	62	3	with	with	ADP
hassl-4552	62	4	the	the	DET
hassl-4552	62	5	resonance	resonance	NOUN
hassl-4552	62	6	in	in	ADP
hassl-4552	62	7	the	the	DET
hassl-4552	62	8	scholarship	scholarship	NOUN
hassl-4552	62	9	suggested	suggest	VERB
hassl-4552	62	10	by	by	ADP
hassl-4552	62	11	hollenbeck	hollenbeck	NOUN
hassl-4552	62	12	and	and	CCONJ
hassl-4552	62	13	patrick	patrick	PROPN
hassl-4552	62	14	(	(	PUNCT
hassl-4552	62	15	2023	2023	NUM
hassl-4552	62	16	)	)	PUNCT
hassl-4552	62	17	who	who	PRON
hassl-4552	62	18	emphasize	emphasize	VERB
hassl-4552	62	19	the	the	DET
hassl-4552	62	20	indispensability	indispensability	NOUN
hassl-4552	62	21	of	of	ADP
hassl-4552	62	22	adeptness	adeptness	NOUN
hassl-4552	62	23	across	across	ADP
hassl-4552	62	24	varied	varied	ADJ
hassl-4552	62	25	strategies	strategy	NOUN
hassl-4552	62	26	of	of	ADP
hassl-4552	62	27	digital	digital	ADJ
hassl-4552	62	28	marketing	marketing	NOUN
hassl-4552	62	29	for	for	SCONJ
hassl-4552	62	30	startups	startup	NOUN
hassl-4552	62	31	to	to	PART
hassl-4552	62	32	penetrate	penetrate	VERB
hassl-4552	62	33	and	and	CCONJ
hassl-4552	62	34	effectively	effectively	ADV
hassl-4552	62	35	reach	reach	VERB
hassl-4552	62	36	their	their	PRON
hassl-4552	62	37	target	target	NOUN
hassl-4552	62	38	customers	customer	NOUN
hassl-4552	62	39	across	across	ADP
hassl-4552	62	40	the	the	DET
hassl-4552	62	41	extensive	extensive	ADJ
hassl-4552	62	42	digital	digital	ADJ
hassl-4552	62	43	landscape	landscape	NOUN
hassl-4552	62	44	.	.	PUNCT
hassl-4552	63	1	e	e	X
hassl-4552	63	2	-	-	NOUN
hassl-4552	63	3	marketing	market	VERB
hassl-4552	63	4	capabilities	capability	NOUN
hassl-4552	63	5	generally	generally	ADV
hassl-4552	63	6	play	play	VERB
hassl-4552	63	7	a	a	DET
hassl-4552	63	8	vital	vital	ADJ
hassl-4552	63	9	role	role	NOUN
hassl-4552	63	10	in	in	ADP
hassl-4552	63	11	the	the	DET
hassl-4552	63	12	operational	operational	ADJ
hassl-4552	63	13	framework	framework	NOUN
hassl-4552	63	14	of	of	ADP
hassl-4552	63	15	startup	startup	ADJ
hassl-4552	63	16	hotel	hotel	NOUN
hassl-4552	63	17	organizations	organization	NOUN
hassl-4552	63	18	,	,	PUNCT
hassl-4552	63	19	wielding	wield	VERB
hassl-4552	63	20	significant	significant	ADJ
hassl-4552	63	21	influence	influence	NOUN
hassl-4552	63	22	over	over	ADP
hassl-4552	63	23	their	their	PRON
hassl-4552	63	24	strategic	strategic	ADJ
hassl-4552	63	25	orientation	orientation	NOUN
hassl-4552	63	26	toward	toward	ADP
hassl-4552	63	27	digital	digital	ADJ
hassl-4552	63	28	marketing	marketing	NOUN
hassl-4552	63	29	and	and	CCONJ
hassl-4552	63	30	their	their	PRON
hassl-4552	63	31	brand	brand	NOUN
hassl-4552	63	32	visibility	visibility	NOUN
hassl-4552	63	33	results	result	NOUN
hassl-4552	63	34	(	(	PUNCT
hassl-4552	63	35	aldaamy	aldaamy	NOUN
hassl-4552	63	36	,	,	PUNCT
hassl-4552	63	37	2024	2024	NUM
hassl-4552	63	38	)	)	PUNCT
hassl-4552	63	39	.	.	PUNCT
hassl-4552	64	1	a	a	DET
hassl-4552	64	2	robust	robust	ADJ
hassl-4552	64	3	e‐marketing	e‐markete	VERB
hassl-4552	64	4	capability	capability	NOUN
hassl-4552	64	5	boosts	boost	VERB
hassl-4552	64	6	marketing	marketing	NOUN
hassl-4552	64	7	performance	performance	NOUN
hassl-4552	64	8	,	,	PUNCT
hassl-4552	64	9	especially	especially	ADV
hassl-4552	64	10	through	through	ADP
hassl-4552	64	11	improved	improve	VERB
hassl-4552	64	12	brand	brand	NOUN
hassl-4552	64	13	visibility	visibility	NOUN
hassl-4552	64	14	and	and	CCONJ
hassl-4552	64	15	increased	increase	VERB
hassl-4552	64	16	brand	brand	NOUN
hassl-4552	64	17	loyalty	loyalty	NOUN
hassl-4552	64	18	(	(	PUNCT
hassl-4552	64	19	bilgihan	bilgihan	PROPN
hassl-4552	64	20	&	&	CCONJ
hassl-4552	64	21	ricci	ricci	PROPN
hassl-4552	64	22	,	,	PUNCT
hassl-4552	64	23	2024	2024	NUM
hassl-4552	64	24	)	)	PUNCT
hassl-4552	64	25	.	.	PUNCT
hassl-4552	65	1	mandal	mandal	PROPN
hassl-4552	65	2	(	(	PUNCT
hassl-4552	65	3	2017	2017	NUM
hassl-4552	65	4	)	)	PUNCT
hassl-4552	65	5	indicates	indicate	VERB
hassl-4552	65	6	that	that	SCONJ
hassl-4552	65	7	e‐marketing	e‐markete	VERB
hassl-4552	65	8	capabilities	capability	NOUN
hassl-4552	65	9	are	be	AUX
hassl-4552	65	10	also	also	ADV
hassl-4552	65	11	crucial	crucial	ADJ
hassl-4552	65	12	in	in	ADP
hassl-4552	65	13	delivering	deliver	VERB
hassl-4552	65	14	excellent	excellent	ADJ
hassl-4552	65	15	business	business	NOUN
hassl-4552	65	16	growth	growth	NOUN
hassl-4552	65	17	by	by	ADP
hassl-4552	65	18	promoting	promote	VERB
hassl-4552	65	19	brand	brand	NOUN
hassl-4552	65	20	visibility	visibility	NOUN
hassl-4552	65	21	.	.	PUNCT
hassl-4552	66	1	capitello	capitello	PROPN
hassl-4552	66	2	,	,	PUNCT
hassl-4552	66	3	agnoli	agnoli	NOUN
hassl-4552	66	4	,	,	PUNCT
hassl-4552	66	5	begalli	begalli	NOUN
hassl-4552	66	6	,	,	PUNCT
hassl-4552	66	7	and	and	CCONJ
hassl-4552	66	8	codurri	codurri	PROPN
hassl-4552	66	9	(	(	PUNCT
hassl-4552	66	10	2014	2014	NUM
hassl-4552	66	11	)	)	PUNCT
hassl-4552	66	12	highlight	highlight	VERB
hassl-4552	66	13	the	the	DET
hassl-4552	66	14	strategic	strategic	ADJ
hassl-4552	66	15	significance	significance	NOUN
hassl-4552	66	16	of	of	ADP
hassl-4552	66	17	capable	capable	ADJ
hassl-4552	66	18	social	social	ADJ
hassl-4552	66	19	media	medium	NOUN
hassl-4552	66	20	strategies	strategy	NOUN
hassl-4552	66	21	in	in	ADP
hassl-4552	66	22	enhancing	enhance	VERB
hassl-4552	66	23	corporate	corporate	ADJ
hassl-4552	66	24	brand	brand	NOUN
hassl-4552	66	25	visibility	visibility	NOUN
hassl-4552	66	26	.	.	PUNCT
hassl-4552	67	1	madaan	madaan	PROPN
hassl-4552	67	2	,	,	PUNCT
hassl-4552	67	3	singh	singh	PROPN
hassl-4552	67	4	,	,	PUNCT
hassl-4552	67	5	and	and	CCONJ
hassl-4552	67	6	sharma	sharma	PROPN
hassl-4552	67	7	(	(	PUNCT
hassl-4552	67	8	2024	2024	NUM
hassl-4552	67	9	)	)	PUNCT
hassl-4552	67	10	confirm	confirm	VERB
hassl-4552	67	11	that	that	SCONJ
hassl-4552	67	12	by	by	ADP
hassl-4552	67	13	embracing	embrace	VERB
hassl-4552	67	14	social	social	ADJ
hassl-4552	67	15	media	medium	NOUN
hassl-4552	67	16	as	as	ADP
hassl-4552	67	17	a	a	DET
hassl-4552	67	18	pivotal	pivotal	ADJ
hassl-4552	67	19	marketing	marketing	NOUN
hassl-4552	67	20	tool	tool	NOUN
hassl-4552	67	21	,	,	PUNCT
hassl-4552	67	22	the	the	DET
hassl-4552	67	23	hospitality	hospitality	NOUN
hassl-4552	67	24	industry	industry	NOUN
hassl-4552	67	25	can	can	AUX
hassl-4552	67	26	amplify	amplify	VERB
hassl-4552	67	27	brand	brand	NOUN
hassl-4552	67	28	visibility	visibility	NOUN
hassl-4552	67	29	,	,	PUNCT
hassl-4552	67	30	enhance	enhance	VERB
hassl-4552	67	31	customer	customer	NOUN
hassl-4552	67	32	relationships	relationship	NOUN
hassl-4552	67	33	and	and	CCONJ
hassl-4552	67	34	gain	gain	VERB
hassl-4552	67	35	a	a	DET
hassl-4552	67	36	competitive	competitive	ADJ
hassl-4552	67	37	edge	edge	NOUN
hassl-4552	67	38	.	.	PUNCT
hassl-4552	68	1	mohammad	mohammad	PROPN
hassl-4552	68	2	abu	abu	PROPN
hassl-4552	68	3	-	-	PUNCT
hassl-4552	68	4	taweel	taweel	PROPN
hassl-4552	68	5	et	et	PROPN
hassl-4552	68	6	al	al	PROPN
hassl-4552	68	7	.	.	PROPN
hassl-4552	69	1	(	(	PUNCT
hassl-4552	69	2	2024	2024	NUM
hassl-4552	69	3	)	)	PUNCT
hassl-4552	69	4	reveal	reveal	VERB
hassl-4552	69	5	that	that	SCONJ
hassl-4552	69	6	e	e	NOUN
hassl-4552	69	7	-	-	ADJ
hassl-4552	69	8	marketing	marketing	ADJ
hassl-4552	69	9	capabilities	capability	NOUN
hassl-4552	69	10	in	in	ADP
hassl-4552	69	11	hotels	hotel	NOUN
hassl-4552	69	12	can	can	AUX
hassl-4552	69	13	enhance	enhance	VERB
hassl-4552	69	14	brand	brand	NOUN
hassl-4552	69	15	visibility	visibility	NOUN
hassl-4552	69	16	.	.	PUNCT
hassl-4552	70	1	sharabati	sharabati	PROPN
hassl-4552	70	2	,	,	PUNCT
hassl-4552	70	3	ghaith	ghaith	PROPN
hassl-4552	70	4	,	,	PUNCT
hassl-4552	70	5	morshed	morshe	VERB
hassl-4552	70	6	,	,	PUNCT
hassl-4552	70	7	abusaimeh	abusaimeh	NOUN
hassl-4552	70	8	,	,	PUNCT
hassl-4552	70	9	and	and	CCONJ
hassl-4552	70	10	al	al	PROPN
hassl-4552	70	11	-	-	PUNCT
hassl-4552	70	12	haddad	haddad	PROPN
hassl-4552	70	13	(	(	PUNCT
hassl-4552	70	14	2024	2024	NUM
hassl-4552	70	15	)	)	PUNCT
hassl-4552	70	16	find	find	VERB
hassl-4552	70	17	that	that	SCONJ
hassl-4552	70	18	the	the	DET
hassl-4552	70	19	use	use	NOUN
hassl-4552	70	20	of	of	ADP
hassl-4552	70	21	e	e	NOUN
hassl-4552	70	22	-	-	NOUN
hassl-4552	70	23	marketing	marketing	NOUN
hassl-4552	70	24	has	have	VERB
hassl-4552	70	25	a	a	DET
hassl-4552	70	26	positive	positive	ADJ
hassl-4552	70	27	impact	impact	NOUN
hassl-4552	70	28	on	on	ADP
hassl-4552	70	29	brand	brand	NOUN
hassl-4552	70	30	visibility	visibility	NOUN
hassl-4552	70	31	.	.	PUNCT
hassl-4552	71	1	thus	thus	ADV
hassl-4552	71	2	,	,	PUNCT
hassl-4552	71	3	hotels	hotel	NOUN
hassl-4552	71	4	that	that	PRON
hassl-4552	71	5	harness	harness	VERB
hassl-4552	71	6	the	the	DET
hassl-4552	71	7	power	power	NOUN
hassl-4552	71	8	of	of	ADP
hassl-4552	71	9	e	e	NOUN
hassl-4552	71	10	-	-	NOUN
hassl-4552	71	11	marketing	marketing	ADJ
hassl-4552	71	12	capabilities	capability	NOUN
hassl-4552	71	13	are	be	AUX
hassl-4552	71	14	better	well	ADV
hassl-4552	71	15	positioned	position	VERB
hassl-4552	71	16	to	to	PART
hassl-4552	71	17	connect	connect	VERB
hassl-4552	71	18	with	with	ADP
hassl-4552	71	19	their	their	PRON
hassl-4552	71	20	customers	customer	NOUN
hassl-4552	71	21	and	and	CCONJ
hassl-4552	71	22	increase	increase	VERB
hassl-4552	71	23	brand	brand	NOUN
hassl-4552	71	24	visibility	visibility	NOUN
hassl-4552	71	25	(	(	PUNCT
hassl-4552	71	26	madaan	madaan	PROPN
hassl-4552	71	27	et	et	PROPN
hassl-4552	71	28	al	al	PROPN
hassl-4552	71	29	.	.	PROPN
hassl-4552	71	30	,	,	PUNCT
hassl-4552	71	31	2024	2024	NUM
hassl-4552	71	32	)	)	PUNCT
hassl-4552	71	33	.	.	PUNCT
hassl-4552	72	1	startup	startup	PROPN
hassl-4552	72	2	hotels	hotel	NOUN
hassl-4552	72	3	are	be	AUX
hassl-4552	72	4	adept	adept	ADJ
hassl-4552	72	5	at	at	ADP
hassl-4552	72	6	high	high	ADJ
hassl-4552	72	7	social	social	ADJ
hassl-4552	72	8	media	medium	NOUN
hassl-4552	72	9	platforms	platform	NOUN
hassl-4552	72	10	that	that	PRON
hassl-4552	72	11	are	be	AUX
hassl-4552	72	12	essential	essential	ADJ
hassl-4552	72	13	features	feature	NOUN
hassl-4552	72	14	of	of	ADP
hassl-4552	72	15	their	their	PRON
hassl-4552	72	16	e	e	NOUN
hassl-4552	72	17	-	-	ADJ
hassl-4552	72	18	marketing	marketing	ADJ
hassl-4552	72	19	capabilities	capability	NOUN
hassl-4552	72	20	and	and	CCONJ
hassl-4552	72	21	can	can	AUX
hassl-4552	72	22	positively	positively	ADV
hassl-4552	72	23	impact	impact	VERB
hassl-4552	72	24	customer	customer	NOUN
hassl-4552	72	25	engagement	engagement	NOUN
hassl-4552	72	26	and	and	CCONJ
hassl-4552	72	27	brand	brand	NOUN
hassl-4552	72	28	recognition	recognition	NOUN
hassl-4552	72	29	.	.	PUNCT
hassl-4552	73	1	this	this	DET
hassl-4552	73	2	indication	indication	NOUN
hassl-4552	73	3	is	be	AUX
hassl-4552	73	4	consistent	consistent	ADJ
hassl-4552	73	5	with	with	ADP
hassl-4552	73	6	the	the	DET
hassl-4552	73	7	perspective	perspective	NOUN
hassl-4552	73	8	of	of	ADP
hassl-4552	73	9	pscheidt	pscheidt	NOUN
hassl-4552	73	10	-	-	PUNCT
hassl-4552	73	11	gieseler	gieseler	NOUN
hassl-4552	73	12	et	et	PROPN
hassl-4552	73	13	al	al	PROPN
hassl-4552	73	14	.	.	PROPN
hassl-4552	74	1	(	(	PUNCT
hassl-4552	74	2	2018	2018	NUM
hassl-4552	74	3	)	)	PUNCT
hassl-4552	74	4	and	and	CCONJ
hassl-4552	74	5	adaileh	adaileh	NOUN
hassl-4552	74	6	et	et	PROPN
hassl-4552	74	7	al	al	PROPN
hassl-4552	74	8	.	.	PROPN
hassl-4552	75	1	(	(	PUNCT
hassl-4552	75	2	2024	2024	NUM
hassl-4552	75	3	)	)	PUNCT
hassl-4552	75	4	who	who	PRON
hassl-4552	75	5	illustrate	illustrate	VERB
hassl-4552	75	6	that	that	SCONJ
hassl-4552	75	7	startups	startup	NOUN
hassl-4552	75	8	with	with	ADP
hassl-4552	75	9	advanced	advanced	ADJ
hassl-4552	75	10	capabilities	capability	NOUN
hassl-4552	75	11	have	have	VERB
hassl-4552	75	12	the	the	DET
hassl-4552	75	13	right	right	NOUN
hassl-4552	75	14	to	to	PART
hassl-4552	75	15	adopt	adopt	VERB
hassl-4552	75	16	strategic	strategic	ADJ
hassl-4552	75	17	styles	style	NOUN
hassl-4552	75	18	and	and	CCONJ
hassl-4552	75	19	invest	invest	VERB
hassl-4552	75	20	wisely	wisely	ADV
hassl-4552	75	21	in	in	ADP
hassl-4552	75	22	digital	digital	ADJ
hassl-4552	75	23	marketing	marketing	NOUN
hassl-4552	75	24	tools	tool	NOUN
hassl-4552	75	25	to	to	PART
hassl-4552	75	26	reach	reach	VERB
hassl-4552	75	27	effectively	effectively	ADV
hassl-4552	75	28	their	their	PRON
hassl-4552	75	29	target	target	NOUN
hassl-4552	75	30	audience	audience	NOUN
hassl-4552	75	31	.	.	PUNCT
hassl-4552	76	1	e	e	X
hassl-4552	76	2	-	-	ADJ
hassl-4552	76	3	marketing	marketing	NOUN
hassl-4552	76	4	orientation	orientation	NOUN
hassl-4552	76	5	has	have	AUX
hassl-4552	76	6	acquired	acquire	VERB
hassl-4552	76	7	global	global	ADJ
hassl-4552	76	8	scholarly	scholarly	ADJ
hassl-4552	76	9	honor	honor	NOUN
hassl-4552	76	10	result	result	NOUN
hassl-4552	76	11	of	of	ADP
hassl-4552	76	12	advancements	advancement	NOUN
hassl-4552	76	13	in	in	ADP
hassl-4552	76	14	technology	technology	NOUN
hassl-4552	76	15	use	use	NOUN
hassl-4552	76	16	(	(	PUNCT
hassl-4552	76	17	alharthey	alharthey	ADJ
hassl-4552	76	18	,	,	PUNCT
hassl-4552	76	19	2023	2023	NUM
hassl-4552	76	20	)	)	PUNCT
hassl-4552	76	21	.	.	PUNCT
hassl-4552	77	1	alharthey	alharthey	PROPN
hassl-4552	77	2	(	(	PUNCT
hassl-4552	77	3	2023	2023	NUM
hassl-4552	77	4	)	)	PUNCT
hassl-4552	77	5	states	state	VERB
hassl-4552	77	6	that	that	SCONJ
hassl-4552	77	7	e	e	NOUN
hassl-4552	77	8	-	-	ADJ
hassl-4552	77	9	marketing	marketing	ADJ
hassl-4552	77	10	orientation	orientation	NOUN
hassl-4552	77	11	directs	direct	VERB
hassl-4552	77	12	to	to	ADP
hassl-4552	77	13	a	a	DET
hassl-4552	77	14	business	business	NOUN
hassl-4552	77	15	strategy	strategy	NOUN
hassl-4552	77	16	that	that	PRON
hassl-4552	77	17	emphasizes	emphasize	VERB
hassl-4552	77	18	the	the	DET
hassl-4552	77	19	usage	usage	NOUN
hassl-4552	77	20	of	of	ADP
hassl-4552	77	21	digital	digital	ADJ
hassl-4552	77	22	channels	channel	NOUN
hassl-4552	77	23	and	and	CCONJ
hassl-4552	77	24	updates	update	VERB
hassl-4552	77	25	strategies	strategy	NOUN
hassl-4552	77	26	to	to	PART
hassl-4552	77	27	achieve	achieve	VERB
hassl-4552	77	28	and	and	CCONJ
hassl-4552	77	29	engage	engage	VERB
hassl-4552	77	30	with	with	ADP
hassl-4552	77	31	their	their	PRON
hassl-4552	77	32	customers	customer	NOUN
hassl-4552	77	33	,	,	PUNCT
hassl-4552	77	34	advertise	advertise	VERB
hassl-4552	77	35	products	product	NOUN
hassl-4552	77	36	and	and	CCONJ
hassl-4552	77	37	services	service	NOUN
hassl-4552	77	38	,	,	PUNCT
hassl-4552	77	39	and	and	CCONJ
hassl-4552	77	40	operate	operate	VERB
hassl-4552	77	41	online	online	ADJ
hassl-4552	77	42	sales	sale	NOUN
hassl-4552	77	43	.	.	PUNCT
hassl-4552	78	1	bilgihan	bilgihan	PROPN
hassl-4552	78	2	and	and	CCONJ
hassl-4552	78	3	ricci	ricci	PROPN
hassl-4552	78	4	(	(	PUNCT
hassl-4552	78	5	2024	2024	NUM
hassl-4552	78	6	)	)	PUNCT
hassl-4552	78	7	demonstrate	demonstrate	VERB
hassl-4552	78	8	that	that	SCONJ
hassl-4552	78	9	hotels	hotel	NOUN
hassl-4552	78	10	must	must	AUX
hassl-4552	78	11	possess	possess	VERB
hassl-4552	78	12	an	an	DET
hassl-4552	78	13	e‐marketing	e‐markete	VERB
hassl-4552	78	14	orientation	orientation	NOUN
hassl-4552	78	15	that	that	PRON
hassl-4552	78	16	smoothly	smoothly	ADV
hassl-4552	78	17	integrates	integrate	VERB
hassl-4552	78	18	competitive	competitive	ADJ
hassl-4552	78	19	strategies	strategy	NOUN
hassl-4552	78	20	,	,	PUNCT
hassl-4552	78	21	marketing	marketing	NOUN
hassl-4552	78	22	innovation	innovation	NOUN
hassl-4552	78	23	,	,	PUNCT
hassl-4552	78	24	and	and	CCONJ
hassl-4552	78	25	active	active	ADJ
hassl-4552	78	26	marketing	marketing	NOUN
hassl-4552	78	27	capabilities	capability	NOUN
hassl-4552	78	28	to	to	PART
hassl-4552	78	29	acquire	acquire	VERB
hassl-4552	78	30	brand	brand	NOUN
hassl-4552	78	31	visibility	visibility	NOUN
hassl-4552	78	32	.	.	PUNCT
hassl-4552	79	1	research	research	NOUN
hassl-4552	79	2	conducted	conduct	VERB
hassl-4552	79	3	by	by	ADP
hassl-4552	79	4	capitello	capitello	PROPN
hassl-4552	79	5	et	et	PROPN
hassl-4552	79	6	al	al	PROPN
hassl-4552	79	7	.	.	PROPN
hassl-4552	80	1	(	(	PUNCT
hassl-4552	80	2	2014	2014	NUM
hassl-4552	80	3	)	)	PUNCT
hassl-4552	80	4	proves	prove	VERB
hassl-4552	80	5	that	that	SCONJ
hassl-4552	80	6	the	the	DET
hassl-4552	80	7	employment	employment	NOUN
hassl-4552	80	8	of	of	ADP
hassl-4552	80	9	social	social	ADJ
hassl-4552	80	10	media	medium	NOUN
hassl-4552	80	11	in	in	ADP
hassl-4552	80	12	e	e	NOUN
hassl-4552	80	13	-	-	NOUN
hassl-4552	80	14	marketing	marketing	NOUN
hassl-4552	80	15	orientation	orientation	NOUN
hassl-4552	80	16	showed	show	VERB
hassl-4552	80	17	good	good	ADJ
hassl-4552	80	18	results	result	NOUN
hassl-4552	80	19	concerning	concern	VERB
hassl-4552	80	20	brand	brand	NOUN
hassl-4552	80	21	visibility	visibility	NOUN
hassl-4552	80	22	.	.	PUNCT
hassl-4552	81	1	jafari	jafari	PROPN
hassl-4552	81	2	,	,	PUNCT
hassl-4552	81	3	fakhimiazar	fakhimiazar	PROPN
hassl-4552	81	4	,	,	PUNCT
hassl-4552	81	5	iranzadeh	iranzadeh	NOUN
hassl-4552	81	6	,	,	PUNCT
hassl-4552	81	7	and	and	CCONJ
hassl-4552	81	8	budaghi	budaghi	PROPN
hassl-4552	81	9	(	(	PUNCT
hassl-4552	81	10	2023	2023	NUM
hassl-4552	81	11	)	)	PUNCT
hassl-4552	81	12	suggest	suggest	VERB
hassl-4552	81	13	the	the	DET
hassl-4552	81	14	social	social	ADJ
hassl-4552	81	15	media	media	NOUN
hassl-4552	81	16	branding	branding	NOUN
hassl-4552	81	17	model	model	NOUN
hassl-4552	81	18	of	of	ADP
hassl-4552	81	19	a	a	DET
hassl-4552	81	20	humanities	humanity	NOUN
hassl-4552	81	21	and	and	CCONJ
hassl-4552	81	22	social	social	ADJ
hassl-4552	81	23	sciences	science	NOUN
hassl-4552	81	24	letters	letter	NOUN
hassl-4552	81	25	,	,	PUNCT
hassl-4552	81	26	2025	2025	NUM
hassl-4552	81	27	,	,	PUNCT
hassl-4552	81	28	14(1	14(1	NUM
hassl-4552	81	29	):	):	PUNCT
hassl-4552	81	30	59	59	NUM
hassl-4552	81	31	-	-	SYM
hassl-4552	81	32	80	80	NUM
hassl-4552	81	33	62	62	NUM
hassl-4552	81	34	©	©	PROPN
hassl-4552	81	35	2026	2026	NUM
hassl-4552	81	36	conscientia	conscientia	PROPN
hassl-4552	81	37	beam	beam	PROPN
hassl-4552	81	38	.	.	PUNCT
hassl-4552	82	1	all	all	DET
hassl-4552	82	2	rights	right	NOUN
hassl-4552	82	3	reserved	reserve	VERB
hassl-4552	82	4	.	.	PUNCT
hassl-4552	83	1	marketing	marketing	NOUN
hassl-4552	83	2	consultancy	consultancy	NOUN
hassl-4552	83	3	and	and	CCONJ
hassl-4552	83	4	the	the	DET
hassl-4552	83	5	suitability	suitability	NOUN
hassl-4552	83	6	of	of	ADP
hassl-4552	83	7	its	its	PRON
hassl-4552	83	8	usage	usage	NOUN
hassl-4552	83	9	to	to	ADP
hassl-4552	83	10	brand	brand	NOUN
hassl-4552	83	11	visibility	visibility	NOUN
hassl-4552	84	1	and	and	CCONJ
hassl-4552	85	1	confirmed	confirm	VERB
hassl-4552	85	2	the	the	DET
hassl-4552	85	3	chance	chance	NOUN
hassl-4552	85	4	of	of	ADP
hassl-4552	85	5	cumulative	cumulative	ADJ
hassl-4552	85	6	brand	brand	NOUN
hassl-4552	85	7	visibility	visibility	NOUN
hassl-4552	85	8	with	with	ADP
hassl-4552	85	9	the	the	DET
hassl-4552	85	10	support	support	NOUN
hassl-4552	85	11	of	of	ADP
hassl-4552	85	12	e	e	NOUN
hassl-4552	85	13	-	-	ADJ
hassl-4552	85	14	marketing	marketing	ADJ
hassl-4552	85	15	orientation	orientation	NOUN
hassl-4552	85	16	.	.	PUNCT
hassl-4552	86	1	additionally	additionally	ADV
hassl-4552	86	2	,	,	PUNCT
hassl-4552	86	3	in	in	ADP
hassl-4552	86	4	line	line	NOUN
hassl-4552	86	5	with	with	ADP
hassl-4552	86	6	this	this	DET
hassl-4552	86	7	paper	paper	NOUN
hassl-4552	86	8	's	's	PART
hassl-4552	86	9	assumptions	assumption	NOUN
hassl-4552	86	10	e	e	NOUN
hassl-4552	86	11	-	-	ADJ
hassl-4552	86	12	marketing	marketing	ADJ
hassl-4552	86	13	orientation	orientation	NOUN
hassl-4552	86	14	plays	play	VERB
hassl-4552	86	15	a	a	DET
hassl-4552	86	16	mediating	mediate	VERB
hassl-4552	86	17	role	role	NOUN
hassl-4552	86	18	in	in	ADP
hassl-4552	86	19	the	the	DET
hassl-4552	86	20	connection	connection	NOUN
hassl-4552	86	21	between	between	ADP
hassl-4552	86	22	e	e	NOUN
hassl-4552	86	23	-	-	NOUN
hassl-4552	86	24	marketing	marketing	ADJ
hassl-4552	86	25	capabilities	capability	NOUN
hassl-4552	86	26	and	and	CCONJ
hassl-4552	86	27	brand	brand	NOUN
hassl-4552	86	28	visibility	visibility	NOUN
hassl-4552	86	29	and	and	CCONJ
hassl-4552	86	30	emerges	emerge	VERB
hassl-4552	86	31	as	as	ADP
hassl-4552	86	32	a	a	DET
hassl-4552	86	33	noticeable	noticeable	ADJ
hassl-4552	86	34	consideration	consideration	NOUN
hassl-4552	86	35	.	.	PUNCT
hassl-4552	87	1	pscheidt	pscheidt	NOUN
hassl-4552	87	2	-	-	PUNCT
hassl-4552	87	3	gieseler	gieseler	NOUN
hassl-4552	87	4	et	et	PROPN
hassl-4552	87	5	al	al	PROPN
hassl-4552	87	6	.	.	PROPN
hassl-4552	88	1	(	(	PUNCT
hassl-4552	88	2	2018	2018	NUM
hassl-4552	88	3	)	)	PUNCT
hassl-4552	88	4	propose	propose	VERB
hassl-4552	88	5	that	that	SCONJ
hassl-4552	88	6	e	e	NOUN
hassl-4552	88	7	-	-	ADJ
hassl-4552	88	8	marketing	market	VERB
hassl-4552	88	9	capabilities	capability	NOUN
hassl-4552	88	10	could	could	AUX
hassl-4552	88	11	mediate	mediate	VERB
hassl-4552	88	12	this	this	DET
hassl-4552	88	13	relationship	relationship	NOUN
hassl-4552	88	14	successfully	successfully	ADV
hassl-4552	88	15	by	by	ADP
hassl-4552	88	16	creating	create	VERB
hassl-4552	88	17	the	the	DET
hassl-4552	88	18	strategic	strategic	ADJ
hassl-4552	88	19	orientation	orientation	NOUN
hassl-4552	88	20	of	of	ADP
hassl-4552	88	21	startup	startup	NOUN
hassl-4552	88	22	hotels	hotel	NOUN
hassl-4552	88	23	toward	toward	ADP
hassl-4552	88	24	digital	digital	ADJ
hassl-4552	88	25	marketing	marketing	NOUN
hassl-4552	88	26	activities	activity	NOUN
hassl-4552	88	27	.	.	PUNCT
hassl-4552	89	1	additionally	additionally	ADV
hassl-4552	89	2	,	,	PUNCT
hassl-4552	89	3	bilgihan	bilgihan	ADV
hassl-4552	89	4	and	and	CCONJ
hassl-4552	89	5	ricci	ricci	PROPN
hassl-4552	89	6	(	(	PUNCT
hassl-4552	89	7	2024	2024	NUM
hassl-4552	89	8	)	)	PUNCT
hassl-4552	89	9	suggest	suggest	VERB
hassl-4552	89	10	that	that	SCONJ
hassl-4552	89	11	brand	brand	NOUN
hassl-4552	89	12	visibility	visibility	NOUN
hassl-4552	89	13	in	in	ADP
hassl-4552	89	14	startups	startup	NOUN
hassl-4552	89	15	can	can	AUX
hassl-4552	89	16	mediate	mediate	VERB
hassl-4552	89	17	this	this	DET
hassl-4552	89	18	relationship	relationship	NOUN
hassl-4552	89	19	by	by	ADP
hassl-4552	89	20	creating	create	VERB
hassl-4552	89	21	an	an	DET
hassl-4552	89	22	e‐marketing	e‐markete	VERB
hassl-4552	89	23	orientation	orientation	NOUN
hassl-4552	89	24	and	and	CCONJ
hassl-4552	89	25	brand	brand	NOUN
hassl-4552	89	26	loyalty	loyalty	NOUN
hassl-4552	89	27	.	.	PUNCT
hassl-4552	90	1	this	this	DET
hassl-4552	90	2	alignment	alignment	NOUN
hassl-4552	90	3	among	among	ADP
hassl-4552	90	4	direction	direction	NOUN
hassl-4552	90	5	and	and	CCONJ
hassl-4552	90	6	capabilities	capability	NOUN
hassl-4552	90	7	inspires	inspire	VERB
hassl-4552	90	8	the	the	DET
hassl-4552	90	9	implementation	implementation	NOUN
hassl-4552	90	10	and	and	CCONJ
hassl-4552	90	11	growth	growth	NOUN
hassl-4552	90	12	of	of	ADP
hassl-4552	90	13	e	e	NOUN
hassl-4552	90	14	-	-	NOUN
hassl-4552	90	15	marketing	marketing	ADJ
hassl-4552	90	16	capabilities	capability	NOUN
hassl-4552	90	17	,	,	PUNCT
hassl-4552	90	18	directing	direct	VERB
hassl-4552	90	19	brand	brand	NOUN
hassl-4552	90	20	visibility	visibility	NOUN
hassl-4552	90	21	to	to	PART
hassl-4552	90	22	thrive	thrive	VERB
hassl-4552	90	23	.	.	PUNCT
hassl-4552	91	1	thus	thus	ADV
hassl-4552	91	2	,	,	PUNCT
hassl-4552	91	3	it	it	PRON
hassl-4552	91	4	is	be	AUX
hassl-4552	91	5	critical	critical	ADJ
hassl-4552	91	6	to	to	PART
hassl-4552	91	7	note	note	VERB
hassl-4552	91	8	that	that	SCONJ
hassl-4552	91	9	the	the	DET
hassl-4552	91	10	influence	influence	NOUN
hassl-4552	91	11	of	of	ADP
hassl-4552	91	12	e‐marketing	e‐markete	VERB
hassl-4552	91	13	orientation	orientation	NOUN
hassl-4552	91	14	on	on	ADP
hassl-4552	91	15	e‐marketing	e‐markete	VERB
hassl-4552	91	16	capabilities	capability	NOUN
hassl-4552	91	17	is	be	AUX
hassl-4552	91	18	a	a	DET
hassl-4552	91	19	substantial	substantial	ADJ
hassl-4552	91	20	determinant	determinant	NOUN
hassl-4552	91	21	of	of	ADP
hassl-4552	91	22	success	success	NOUN
hassl-4552	91	23	in	in	ADP
hassl-4552	91	24	the	the	DET
hassl-4552	91	25	digital	digital	ADJ
hassl-4552	91	26	world	world	NOUN
hassl-4552	91	27	(	(	PUNCT
hassl-4552	91	28	bilgihan	bilgihan	PROPN
hassl-4552	91	29	&	&	CCONJ
hassl-4552	91	30	ricci	ricci	PROPN
hassl-4552	91	31	,	,	PUNCT
hassl-4552	91	32	2024	2024	NUM
hassl-4552	91	33	)	)	PUNCT
hassl-4552	91	34	.	.	PUNCT
hassl-4552	92	1	therefore	therefore	ADV
hassl-4552	92	2	,	,	PUNCT
hassl-4552	92	3	startup	startup	NOUN
hassl-4552	92	4	hotels	hotel	NOUN
hassl-4552	92	5	providing	provide	VERB
hassl-4552	92	6	preparation	preparation	NOUN
hassl-4552	92	7	of	of	ADP
hassl-4552	92	8	trained	train	VERB
hassl-4552	92	9	digital	digital	ADJ
hassl-4552	92	10	marketing	marketing	NOUN
hassl-4552	92	11	roles	role	NOUN
hassl-4552	92	12	and	and	CCONJ
hassl-4552	92	13	skills	skill	NOUN
hassl-4552	92	14	are	be	AUX
hassl-4552	92	15	essential	essential	ADJ
hassl-4552	92	16	to	to	PART
hassl-4552	92	17	enhance	enhance	VERB
hassl-4552	92	18	their	their	PRON
hassl-4552	92	19	online	online	ADJ
hassl-4552	92	20	existence	existence	NOUN
hassl-4552	92	21	and	and	CCONJ
hassl-4552	92	22	expand	expand	VERB
hassl-4552	92	23	brand	brand	NOUN
hassl-4552	92	24	mention	mention	NOUN
hassl-4552	92	25	(	(	PUNCT
hassl-4552	92	26	capitello	capitello	NOUN
hassl-4552	92	27	et	et	PROPN
hassl-4552	92	28	al	al	PROPN
hassl-4552	92	29	.	.	PROPN
hassl-4552	92	30	,	,	PUNCT
hassl-4552	92	31	2014	2014	NUM
hassl-4552	92	32	;	;	PUNCT
hassl-4552	92	33	pscheidt	pscheidt	NOUN
hassl-4552	92	34	-	-	PUNCT
hassl-4552	92	35	gieseler	gieseler	NOUN
hassl-4552	92	36	et	et	PROPN
hassl-4552	92	37	al	al	PROPN
hassl-4552	92	38	.	.	PROPN
hassl-4552	92	39	,	,	PUNCT
hassl-4552	92	40	2018	2018	NUM
hassl-4552	92	41	)	)	PUNCT
hassl-4552	92	42	,	,	PUNCT
hassl-4552	92	43	and	and	CCONJ
hassl-4552	92	44	as	as	SCONJ
hassl-4552	92	45	startups	startups	NOUN
hassl-4552	92	46	hotels	hotel	NOUN
hassl-4552	92	47	enhance	enhance	VERB
hassl-4552	92	48	innovative	innovative	ADJ
hassl-4552	92	49	capabilities	capability	NOUN
hassl-4552	92	50	and	and	CCONJ
hassl-4552	92	51	are	be	AUX
hassl-4552	92	52	more	more	ADV
hassl-4552	92	53	focused	focused	ADJ
hassl-4552	92	54	on	on	ADP
hassl-4552	92	55	employing	employ	VERB
hassl-4552	92	56	strategic	strategic	ADJ
hassl-4552	92	57	practices	practice	NOUN
hassl-4552	92	58	and	and	CCONJ
hassl-4552	92	59	investing	invest	VERB
hassl-4552	92	60	additionally	additionally	ADV
hassl-4552	92	61	in	in	ADP
hassl-4552	92	62	digital	digital	ADJ
hassl-4552	92	63	marketing	marketing	NOUN
hassl-4552	92	64	tools	tool	NOUN
hassl-4552	92	65	to	to	PART
hassl-4552	92	66	maintain	maintain	VERB
hassl-4552	92	67	their	their	PRON
hassl-4552	92	68	audience	audience	NOUN
hassl-4552	92	69	effectively	effectively	ADV
hassl-4552	92	70	,	,	PUNCT
hassl-4552	92	71	the	the	DET
hassl-4552	92	72	interaction	interaction	NOUN
hassl-4552	92	73	among	among	ADP
hassl-4552	92	74	emarketing	emarkete	VERB
hassl-4552	92	75	capabilities	capability	NOUN
hassl-4552	92	76	,	,	PUNCT
hassl-4552	92	77	e	e	NOUN
hassl-4552	92	78	-	-	ADJ
hassl-4552	92	79	marketing	marketing	ADJ
hassl-4552	92	80	orientation	orientation	NOUN
hassl-4552	92	81	,	,	PUNCT
hassl-4552	92	82	and	and	CCONJ
hassl-4552	92	83	brand	brand	NOUN
hassl-4552	92	84	visibility	visibility	NOUN
hassl-4552	92	85	becomes	become	VERB
hassl-4552	92	86	explicit	explicit	ADJ
hassl-4552	92	87	(	(	PUNCT
hassl-4552	92	88	adaileh	adaileh	NOUN
hassl-4552	92	89	et	et	PROPN
hassl-4552	92	90	al	al	PROPN
hassl-4552	92	91	.	.	PROPN
hassl-4552	92	92	,	,	PUNCT
hassl-4552	92	93	2024	2024	NUM
hassl-4552	92	94	;	;	PUNCT
hassl-4552	92	95	hollenbeck	hollenbeck	PROPN
hassl-4552	92	96	&	&	CCONJ
hassl-4552	92	97	patrick	patrick	PROPN
hassl-4552	92	98	,	,	PUNCT
hassl-4552	92	99	2023	2023	NUM
hassl-4552	92	100	;	;	PUNCT
hassl-4552	92	101	pscheidt	pscheidt	NOUN
hassl-4552	92	102	-	-	PUNCT
hassl-4552	92	103	gieseler	gieseler	NOUN
hassl-4552	92	104	et	et	PROPN
hassl-4552	92	105	al	al	PROPN
hassl-4552	92	106	.	.	PROPN
hassl-4552	92	107	,	,	PUNCT
hassl-4552	92	108	2018	2018	NUM
hassl-4552	92	109	)	)	PUNCT
hassl-4552	92	110	.	.	PUNCT
hassl-4552	93	1	accordingly	accordingly	ADV
hassl-4552	93	2	,	,	PUNCT
hassl-4552	93	3	these	these	DET
hassl-4552	93	4	studies	study	NOUN
hassl-4552	93	5	have	have	AUX
hassl-4552	93	6	integrated	integrate	VERB
hassl-4552	93	7	findings	finding	NOUN
hassl-4552	93	8	that	that	PRON
hassl-4552	93	9	underline	underline	VERB
hassl-4552	93	10	the	the	DET
hassl-4552	93	11	importance	importance	NOUN
hassl-4552	93	12	of	of	ADP
hassl-4552	93	13	developing	develop	VERB
hassl-4552	93	14	e	e	NOUN
hassl-4552	93	15	-	-	NOUN
hassl-4552	93	16	marketing	marketing	ADJ
hassl-4552	93	17	capabilities	capability	NOUN
hassl-4552	93	18	through	through	ADP
hassl-4552	93	19	the	the	DET
hassl-4552	93	20	growth	growth	NOUN
hassl-4552	93	21	of	of	ADP
hassl-4552	93	22	e	e	NOUN
hassl-4552	93	23	-	-	ADJ
hassl-4552	93	24	marketing	marketing	ADJ
hassl-4552	93	25	orientation	orientation	NOUN
hassl-4552	93	26	with	with	ADP
hassl-4552	93	27	brand	brand	NOUN
hassl-4552	93	28	visibility	visibility	NOUN
hassl-4552	93	29	in	in	ADP
hassl-4552	93	30	the	the	DET
hassl-4552	93	31	hotels	hotel	NOUN
hassl-4552	93	32	at	at	ADP
hassl-4552	93	33	the	the	DET
hassl-4552	93	34	startup	startup	NOUN
hassl-4552	93	35	phase	phase	NOUN
hassl-4552	93	36	.	.	PUNCT
hassl-4552	94	1	hotels	hotel	NOUN
hassl-4552	94	2	that	that	PRON
hassl-4552	94	3	prioritize	prioritize	VERB
hassl-4552	94	4	e‐marketing	e‐markete	VERB
hassl-4552	94	5	orientation	orientation	NOUN
hassl-4552	94	6	as	as	ADP
hassl-4552	94	7	a	a	DET
hassl-4552	94	8	main	main	ADJ
hassl-4552	94	9	part	part	NOUN
hassl-4552	94	10	of	of	ADP
hassl-4552	94	11	their	their	PRON
hassl-4552	94	12	overall	overall	ADJ
hassl-4552	94	13	strategic	strategic	ADJ
hassl-4552	94	14	focus	focus	NOUN
hassl-4552	94	15	are	be	AUX
hassl-4552	94	16	more	more	ADV
hassl-4552	94	17	conformed	conformed	ADJ
hassl-4552	94	18	to	to	PART
hassl-4552	94	19	enhance	enhance	VERB
hassl-4552	94	20	e	e	NOUN
hassl-4552	94	21	-	-	ADJ
hassl-4552	94	22	marketing	marketing	ADJ
hassl-4552	94	23	capabilities	capability	NOUN
hassl-4552	94	24	and	and	CCONJ
hassl-4552	94	25	expand	expand	VERB
hassl-4552	94	26	brand	brand	NOUN
hassl-4552	94	27	visibility	visibility	NOUN
hassl-4552	94	28	.	.	PUNCT
hassl-4552	95	1	thus	thus	ADV
hassl-4552	95	2	,	,	PUNCT
hassl-4552	95	3	based	base	VERB
hassl-4552	95	4	on	on	ADP
hassl-4552	95	5	these	these	DET
hassl-4552	95	6	explanations	explanation	NOUN
hassl-4552	95	7	,	,	PUNCT
hassl-4552	95	8	the	the	DET
hassl-4552	95	9	following	follow	VERB
hassl-4552	95	10	hypotheses	hypothesis	NOUN
hassl-4552	95	11	are	be	AUX
hassl-4552	95	12	posited	posit	VERB
hassl-4552	95	13	:	:	PUNCT
hassl-4552	95	14	h1	h1	NOUN
hassl-4552	95	15	:	:	PUNCT
hassl-4552	95	16	emarketing	emarkete	VERB
hassl-4552	95	17	capabilities	capability	NOUN
hassl-4552	95	18	influence	influence	NOUN
hassl-4552	95	19	brand	brand	NOUN
hassl-4552	95	20	visibility	visibility	NOUN
hassl-4552	95	21	in	in	ADP
hassl-4552	95	22	startup	startup	NOUN
hassl-4552	95	23	hotels	hotel	NOUN
hassl-4552	95	24	.	.	PUNCT
hassl-4552	96	1	h2	h2	NOUN
hassl-4552	96	2	:	:	PUNCT
hassl-4552	96	3	emarketing	emarkete	VERB
hassl-4552	96	4	capabilities	capability	NOUN
hassl-4552	96	5	influence	influence	NOUN
hassl-4552	96	6	e	e	NOUN
hassl-4552	96	7	-	-	ADJ
hassl-4552	96	8	marketing	marketing	ADJ
hassl-4552	96	9	orientation	orientation	NOUN
hassl-4552	96	10	in	in	ADP
hassl-4552	96	11	startup	startup	NOUN
hassl-4552	96	12	hotels	hotel	NOUN
hassl-4552	96	13	.	.	PUNCT
hassl-4552	97	1	h3	h3	NOUN
hassl-4552	97	2	:	:	PUNCT
hassl-4552	97	3	emarketing	emarkete	VERB
hassl-4552	97	4	orientation	orientation	NOUN
hassl-4552	97	5	mediates	mediate	VERB
hassl-4552	97	6	the	the	DET
hassl-4552	97	7	impact	impact	NOUN
hassl-4552	97	8	of	of	ADP
hassl-4552	97	9	e	e	NOUN
hassl-4552	97	10	-	-	NOUN
hassl-4552	97	11	marketing	marketing	ADJ
hassl-4552	97	12	capabilities	capability	NOUN
hassl-4552	97	13	on	on	ADP
hassl-4552	97	14	brand	brand	NOUN
hassl-4552	97	15	visibility	visibility	NOUN
hassl-4552	97	16	in	in	ADP
hassl-4552	97	17	startup	startup	NOUN
hassl-4552	97	18	hotels	hotel	NOUN
hassl-4552	97	19	.	.	PUNCT
hassl-4552	98	1	2.2	2.2	NUM
hassl-4552	98	2	.	.	PUNCT
hassl-4552	99	1	e	e	X
hassl-4552	99	2	-	-	ADJ
hassl-4552	99	3	marketing	marketing	ADJ
hassl-4552	99	4	orientation	orientation	NOUN
hassl-4552	99	5	,	,	PUNCT
hassl-4552	99	6	e	e	NOUN
hassl-4552	99	7	-	-	NOUN
hassl-4552	99	8	relationship	relationship	NOUN
hassl-4552	99	9	management	management	NOUN
hassl-4552	99	10	,	,	PUNCT
hassl-4552	99	11	and	and	CCONJ
hassl-4552	99	12	brand	brand	NOUN
hassl-4552	99	13	visibility	visibility	NOUN
hassl-4552	99	14	e	e	NOUN
hassl-4552	99	15	-	-	NOUN
hassl-4552	99	16	relationship	relationship	NOUN
hassl-4552	99	17	management	management	NOUN
hassl-4552	99	18	considered	consider	VERB
hassl-4552	99	19	by	by	ADP
hassl-4552	99	20	its	its	PRON
hassl-4552	99	21	strategic	strategic	ADJ
hassl-4552	99	22	importance	importance	NOUN
hassl-4552	99	23	in	in	ADP
hassl-4552	99	24	building	build	VERB
hassl-4552	99	25	and	and	CCONJ
hassl-4552	99	26	maintaining	maintain	VERB
hassl-4552	99	27	relationships	relationship	NOUN
hassl-4552	99	28	with	with	ADP
hassl-4552	99	29	stakeholders	stakeholder	NOUN
hassl-4552	99	30	and	and	CCONJ
hassl-4552	99	31	customers	customer	NOUN
hassl-4552	99	32	through	through	ADP
hassl-4552	99	33	digital	digital	ADJ
hassl-4552	99	34	platforms	platform	NOUN
hassl-4552	99	35	strongly	strongly	ADV
hassl-4552	99	36	influences	influence	VERB
hassl-4552	99	37	brand	brand	NOUN
hassl-4552	99	38	visibility	visibility	NOUN
hassl-4552	99	39	.	.	PUNCT
hassl-4552	100	1	alharthey	alharthey	PROPN
hassl-4552	100	2	(	(	PUNCT
hassl-4552	100	3	2023	2023	NUM
hassl-4552	100	4	)	)	PUNCT
hassl-4552	100	5	and	and	CCONJ
hassl-4552	100	6	stăncioiu	stăncioiu	VERB
hassl-4552	100	7	et	et	PROPN
hassl-4552	100	8	al	al	PROPN
hassl-4552	100	9	.	.	PROPN
hassl-4552	101	1	(	(	PUNCT
hassl-4552	101	2	2023	2023	NUM
hassl-4552	101	3	)	)	PUNCT
hassl-4552	101	4	state	state	NOUN
hassl-4552	101	5	that	that	SCONJ
hassl-4552	101	6	by	by	ADP
hassl-4552	101	7	adapting	adapt	VERB
hassl-4552	101	8	electronic	electronic	ADJ
hassl-4552	101	9	tools	tool	NOUN
hassl-4552	101	10	and	and	CCONJ
hassl-4552	101	11	networks	network	NOUN
hassl-4552	101	12	for	for	ADP
hassl-4552	101	13	interaction	interaction	NOUN
hassl-4552	101	14	and	and	CCONJ
hassl-4552	101	15	data	datum	NOUN
hassl-4552	101	16	analysis	analysis	NOUN
hassl-4552	101	17	,	,	PUNCT
hassl-4552	101	18	businesses	business	NOUN
hassl-4552	101	19	can	can	AUX
hassl-4552	101	20	increase	increase	VERB
hassl-4552	101	21	customer	customer	NOUN
hassl-4552	101	22	satisfaction	satisfaction	NOUN
hassl-4552	101	23	,	,	PUNCT
hassl-4552	101	24	thus	thus	ADV
hassl-4552	101	25	enhancing	enhance	VERB
hassl-4552	101	26	brand	brand	NOUN
hassl-4552	101	27	visibility	visibility	NOUN
hassl-4552	101	28	.	.	PUNCT
hassl-4552	102	1	when	when	SCONJ
hassl-4552	102	2	startup	startup	NOUN
hassl-4552	102	3	hotels	hotel	NOUN
hassl-4552	102	4	invest	invest	VERB
hassl-4552	102	5	in	in	ADP
hassl-4552	102	6	active	active	ADJ
hassl-4552	102	7	strategies	strategy	NOUN
hassl-4552	102	8	for	for	ADP
hassl-4552	102	9	e	e	NOUN
hassl-4552	102	10	-	-	NOUN
hassl-4552	102	11	relationship	relationship	NOUN
hassl-4552	102	12	management	management	NOUN
hassl-4552	102	13	,	,	PUNCT
hassl-4552	102	14	they	they	PRON
hassl-4552	102	15	encourage	encourage	VERB
hassl-4552	102	16	strong	strong	ADJ
hassl-4552	102	17	connections	connection	NOUN
hassl-4552	102	18	with	with	ADP
hassl-4552	102	19	their	their	PRON
hassl-4552	102	20	overall	overall	ADJ
hassl-4552	102	21	audience	audience	NOUN
hassl-4552	102	22	,	,	PUNCT
hassl-4552	102	23	resulting	result	VERB
hassl-4552	102	24	in	in	ADP
hassl-4552	102	25	better	well	ADJ
hassl-4552	102	26	brand	brand	NOUN
hassl-4552	102	27	recognition	recognition	NOUN
hassl-4552	102	28	and	and	CCONJ
hassl-4552	102	29	a	a	DET
hassl-4552	102	30	positive	positive	ADJ
hassl-4552	102	31	reputation	reputation	NOUN
hassl-4552	102	32	in	in	ADP
hassl-4552	102	33	the	the	DET
hassl-4552	102	34	digital	digital	ADJ
hassl-4552	102	35	world	world	NOUN
hassl-4552	102	36	.	.	PUNCT
hassl-4552	103	1	furthermore	furthermore	ADV
hassl-4552	103	2	,	,	PUNCT
hassl-4552	103	3	e	e	NOUN
hassl-4552	103	4	-	-	NOUN
hassl-4552	103	5	relationship	relationship	NOUN
hassl-4552	103	6	management	management	NOUN
hassl-4552	103	7	is	be	AUX
hassl-4552	103	8	crucial	crucial	ADJ
hassl-4552	103	9	in	in	ADP
hassl-4552	103	10	affecting	affect	VERB
hassl-4552	103	11	e	e	NOUN
hassl-4552	103	12	-	-	ADJ
hassl-4552	103	13	marketing	marketing	ADJ
hassl-4552	103	14	orientation	orientation	NOUN
hassl-4552	103	15	within	within	ADP
hassl-4552	103	16	hotel	hotel	NOUN
hassl-4552	103	17	organizations	organization	NOUN
hassl-4552	103	18	.	.	PUNCT
hassl-4552	104	1	lawal	lawal	PROPN
hassl-4552	104	2	and	and	CCONJ
hassl-4552	104	3	adejuwon	adejuwon	VERB
hassl-4552	104	4	(	(	PUNCT
hassl-4552	104	5	2022	2022	NUM
hassl-4552	104	6	)	)	PUNCT
hassl-4552	104	7	highlight	highlight	VERB
hassl-4552	104	8	the	the	DET
hassl-4552	104	9	importance	importance	NOUN
hassl-4552	104	10	of	of	ADP
hassl-4552	104	11	active	active	ADJ
hassl-4552	104	12	relationship	relationship	NOUN
hassl-4552	104	13	management	management	NOUN
hassl-4552	104	14	in	in	ADP
hassl-4552	104	15	influencing	influence	VERB
hassl-4552	104	16	a	a	DET
hassl-4552	104	17	hotel	hotel	NOUN
hassl-4552	104	18	's	's	PART
hassl-4552	104	19	strategic	strategic	ADJ
hassl-4552	104	20	approach	approach	NOUN
hassl-4552	104	21	to	to	ADP
hassl-4552	104	22	digital	digital	ADJ
hassl-4552	104	23	marketing	marketing	NOUN
hassl-4552	104	24	.	.	PUNCT
hassl-4552	105	1	e	e	X
hassl-4552	105	2	-	-	NOUN
hassl-4552	105	3	relationship	relationship	NOUN
hassl-4552	105	4	management	management	NOUN
hassl-4552	105	5	inspires	inspire	VERB
hassl-4552	105	6	startups	startup	NOUN
hassl-4552	105	7	to	to	PART
hassl-4552	105	8	employ	employ	VERB
hassl-4552	105	9	e	e	NOUN
hassl-4552	105	10	-	-	ADJ
hassl-4552	105	11	marketing	marketing	ADJ
hassl-4552	105	12	orientation	orientation	NOUN
hassl-4552	105	13	strategies	strategy	NOUN
hassl-4552	105	14	allied	ally	VERB
hassl-4552	105	15	with	with	ADP
hassl-4552	105	16	their	their	PRON
hassl-4552	105	17	customer	customer	NOUN
hassl-4552	105	18	-	-	PUNCT
hassl-4552	105	19	centric	centric	NOUN
hassl-4552	105	20	character	character	NOUN
hassl-4552	105	21	by	by	ADP
hassl-4552	105	22	adopting	adopt	VERB
hassl-4552	105	23	a	a	DET
hassl-4552	105	24	customer	customer	NOUN
hassl-4552	105	25	-	-	PUNCT
hassl-4552	105	26	centric	centric	NOUN
hassl-4552	105	27	orientation	orientation	NOUN
hassl-4552	105	28	that	that	PRON
hassl-4552	105	29	leads	lead	VERB
hassl-4552	105	30	to	to	ADP
hassl-4552	105	31	satisfaction	satisfaction	NOUN
hassl-4552	105	32	,	,	PUNCT
hassl-4552	105	33	engagement	engagement	NOUN
hassl-4552	105	34	,	,	PUNCT
hassl-4552	105	35	and	and	CCONJ
hassl-4552	105	36	loyalty	loyalty	NOUN
hassl-4552	105	37	.	.	PUNCT
hassl-4552	106	1	startup	startup	NOUN
hassl-4552	106	2	hotels	hotel	NOUN
hassl-4552	106	3	that	that	PRON
hassl-4552	106	4	invest	invest	VERB
hassl-4552	106	5	in	in	ADP
hassl-4552	106	6	e	e	NOUN
hassl-4552	106	7	-	-	NOUN
hassl-4552	106	8	relationship	relationship	NOUN
hassl-4552	106	9	management	management	NOUN
hassl-4552	106	10	will	will	AUX
hassl-4552	106	11	be	be	AUX
hassl-4552	106	12	more	more	ADV
hassl-4552	106	13	motivated	motivated	ADJ
hassl-4552	106	14	to	to	PART
hassl-4552	106	15	employ	employ	VERB
hassl-4552	106	16	digital	digital	ADJ
hassl-4552	106	17	marketing	marketing	NOUN
hassl-4552	106	18	styles	style	NOUN
hassl-4552	106	19	that	that	PRON
hassl-4552	106	20	prioritize	prioritize	VERB
hassl-4552	106	21	personalized	personalized	ADJ
hassl-4552	106	22	communication	communication	NOUN
hassl-4552	106	23	and	and	CCONJ
hassl-4552	106	24	more	more	ADJ
hassl-4552	106	25	engagement	engagement	NOUN
hassl-4552	106	26	,	,	PUNCT
hassl-4552	106	27	which	which	PRON
hassl-4552	106	28	will	will	AUX
hassl-4552	106	29	shape	shape	VERB
hassl-4552	106	30	their	their	PRON
hassl-4552	106	31	emarketing	emarkete	VERB
hassl-4552	106	32	orientation	orientation	NOUN
hassl-4552	106	33	in	in	ADP
hassl-4552	106	34	general	general	ADJ
hassl-4552	106	35	(	(	PUNCT
hassl-4552	106	36	aldaamy	aldaamy	NOUN
hassl-4552	106	37	,	,	PUNCT
hassl-4552	106	38	2024	2024	NUM
hassl-4552	106	39	)	)	PUNCT
hassl-4552	106	40	.	.	PUNCT
hassl-4552	107	1	additionally	additionally	ADV
hassl-4552	107	2	,	,	PUNCT
hassl-4552	107	3	e	e	NOUN
hassl-4552	107	4	-	-	ADJ
hassl-4552	107	5	marketing	marketing	ADJ
hassl-4552	107	6	orientation	orientation	NOUN
hassl-4552	107	7	plays	play	VERB
hassl-4552	107	8	the	the	DET
hassl-4552	107	9	role	role	NOUN
hassl-4552	107	10	of	of	ADP
hassl-4552	107	11	mediator	mediator	NOUN
hassl-4552	107	12	between	between	ADP
hassl-4552	107	13	e	e	NOUN
hassl-4552	107	14	-	-	NOUN
hassl-4552	107	15	relationship	relationship	NOUN
hassl-4552	107	16	management	management	NOUN
hassl-4552	107	17	and	and	CCONJ
hassl-4552	107	18	brand	brand	NOUN
hassl-4552	107	19	visibility	visibility	NOUN
hassl-4552	107	20	.	.	PUNCT
hassl-4552	108	1	stăncioiu	stăncioiu	PROPN
hassl-4552	108	2	et	et	PROPN
hassl-4552	108	3	al	al	PROPN
hassl-4552	108	4	.	.	PROPN
hassl-4552	109	1	(	(	PUNCT
hassl-4552	109	2	2023	2023	NUM
hassl-4552	109	3	)	)	PUNCT
hassl-4552	109	4	propose	propose	VERB
hassl-4552	109	5	that	that	SCONJ
hassl-4552	109	6	a	a	DET
hassl-4552	109	7	strong	strong	ADJ
hassl-4552	109	8	e	e	NOUN
hassl-4552	109	9	-	-	ADJ
hassl-4552	109	10	marketing	marketing	NOUN
hassl-4552	109	11	orientation	orientation	NOUN
hassl-4552	109	12	enables	enable	VERB
hassl-4552	109	13	the	the	DET
hassl-4552	109	14	effective	effective	ADJ
hassl-4552	109	15	employment	employment	NOUN
hassl-4552	109	16	of	of	ADP
hassl-4552	109	17	the	the	DET
hassl-4552	109	18	strategies	strategy	NOUN
hassl-4552	109	19	of	of	ADP
hassl-4552	109	20	e	e	NOUN
hassl-4552	109	21	-	-	NOUN
hassl-4552	109	22	relationship	relationship	NOUN
hassl-4552	109	23	management	management	NOUN
hassl-4552	109	24	improving	improve	VERB
hassl-4552	109	25	brand	brand	NOUN
hassl-4552	109	26	visibility	visibility	NOUN
hassl-4552	109	27	.	.	PUNCT
hassl-4552	110	1	when	when	SCONJ
hassl-4552	110	2	startup	startup	NOUN
hassl-4552	110	3	hotels	hotel	NOUN
hassl-4552	110	4	prioritize	prioritize	VERB
hassl-4552	110	5	customercentric	customercentric	ADJ
hassl-4552	110	6	approaches	approach	NOUN
hassl-4552	110	7	and	and	CCONJ
hassl-4552	110	8	employ	employ	VERB
hassl-4552	110	9	electronic	electronic	ADJ
hassl-4552	110	10	resources	resource	NOUN
hassl-4552	110	11	to	to	PART
hassl-4552	110	12	build	build	VERB
hassl-4552	110	13	strong	strong	ADJ
hassl-4552	110	14	customer	customer	NOUN
hassl-4552	110	15	relationships	relationship	NOUN
hassl-4552	110	16	,	,	PUNCT
hassl-4552	110	17	they	they	PRON
hassl-4552	110	18	improve	improve	VERB
hassl-4552	110	19	emarketing	emarkete	VERB
hassl-4552	110	20	orientation	orientation	NOUN
hassl-4552	110	21	beneficial	beneficial	ADJ
hassl-4552	110	22	to	to	ADP
hassl-4552	110	23	enhancing	enhance	VERB
hassl-4552	110	24	brand	brand	NOUN
hassl-4552	110	25	visibility	visibility	NOUN
hassl-4552	110	26	.	.	PUNCT
hassl-4552	111	1	this	this	DET
hassl-4552	111	2	association	association	NOUN
hassl-4552	111	3	between	between	ADP
hassl-4552	111	4	e	e	NOUN
hassl-4552	111	5	-	-	ADJ
hassl-4552	111	6	marketing	marketing	ADJ
hassl-4552	111	7	orientation	orientation	NOUN
hassl-4552	111	8	and	and	CCONJ
hassl-4552	111	9	e	e	NOUN
hassl-4552	111	10	-	-	NOUN
hassl-4552	111	11	relationship	relationship	NOUN
hassl-4552	111	12	management	management	NOUN
hassl-4552	111	13	develops	develop	VERB
hassl-4552	111	14	brand	brand	NOUN
hassl-4552	111	15	visibility	visibility	NOUN
hassl-4552	111	16	,	,	PUNCT
hassl-4552	111	17	allowing	allow	VERB
hassl-4552	111	18	startup	startup	NOUN
hassl-4552	111	19	hotels	hotel	NOUN
hassl-4552	111	20	to	to	PART
hassl-4552	111	21	enhance	enhance	VERB
hassl-4552	111	22	customer	customer	NOUN
hassl-4552	111	23	relationships	relationship	NOUN
hassl-4552	111	24	humanities	humanity	NOUN
hassl-4552	111	25	and	and	CCONJ
hassl-4552	111	26	social	social	ADJ
hassl-4552	111	27	sciences	science	NOUN
hassl-4552	111	28	letters	letter	NOUN
hassl-4552	111	29	,	,	PUNCT
hassl-4552	111	30	2025	2025	NUM
hassl-4552	111	31	,	,	PUNCT
hassl-4552	111	32	14(1	14(1	NUM
hassl-4552	111	33	):	):	PUNCT
hassl-4552	111	34	59	59	NUM
hassl-4552	111	35	-	-	SYM
hassl-4552	111	36	80	80	NUM
hassl-4552	111	37	63	63	NUM
hassl-4552	111	38	©	©	PROPN
hassl-4552	111	39	2026	2026	NUM
hassl-4552	111	40	conscientia	conscientia	PROPN
hassl-4552	111	41	beam	beam	PROPN
hassl-4552	111	42	.	.	PUNCT
hassl-4552	112	1	all	all	DET
hassl-4552	112	2	rights	right	NOUN
hassl-4552	112	3	reserved	reserve	VERB
hassl-4552	112	4	.	.	PUNCT
hassl-4552	113	1	for	for	ADP
hassl-4552	113	2	a	a	DET
hassl-4552	113	3	better	well	ADJ
hassl-4552	113	4	digital	digital	ADJ
hassl-4552	113	5	presence	presence	NOUN
hassl-4552	113	6	.	.	PUNCT
hassl-4552	114	1	according	accord	VERB
hassl-4552	114	2	to	to	ADP
hassl-4552	114	3	empirical	empirical	ADJ
hassl-4552	114	4	evidence	evidence	NOUN
hassl-4552	114	5	summarized	summarize	VERB
hassl-4552	114	6	from	from	ADP
hassl-4552	114	7	the	the	DET
hassl-4552	114	8	literature	literature	NOUN
hassl-4552	114	9	,	,	PUNCT
hassl-4552	114	10	it	it	PRON
hassl-4552	114	11	is	be	AUX
hassl-4552	114	12	necessary	necessary	ADJ
hassl-4552	114	13	to	to	PART
hassl-4552	114	14	expand	expand	VERB
hassl-4552	114	15	that	that	SCONJ
hassl-4552	114	16	e	e	NOUN
hassl-4552	114	17	-	-	ADJ
hassl-4552	114	18	marketing	marketing	ADJ
hassl-4552	114	19	orientation	orientation	NOUN
hassl-4552	114	20	mediates	mediate	VERB
hassl-4552	114	21	the	the	DET
hassl-4552	114	22	relationship	relationship	NOUN
hassl-4552	114	23	between	between	ADP
hassl-4552	114	24	e	e	NOUN
hassl-4552	114	25	-	-	NOUN
hassl-4552	114	26	relationship	relationship	NOUN
hassl-4552	114	27	management	management	NOUN
hassl-4552	114	28	and	and	CCONJ
hassl-4552	114	29	brand	brand	NOUN
hassl-4552	114	30	visibility	visibility	NOUN
hassl-4552	114	31	in	in	ADP
hassl-4552	114	32	startup	startup	NOUN
hassl-4552	114	33	hotels	hotel	NOUN
hassl-4552	114	34	.	.	PUNCT
hassl-4552	115	1	however	however	ADV
hassl-4552	115	2	,	,	PUNCT
hassl-4552	115	3	it	it	PRON
hassl-4552	115	4	is	be	AUX
hassl-4552	115	5	still	still	ADV
hassl-4552	115	6	critical	critical	ADJ
hassl-4552	115	7	to	to	PART
hassl-4552	115	8	consider	consider	VERB
hassl-4552	115	9	suitable	suitable	ADJ
hassl-4552	115	10	theoretical	theoretical	ADJ
hassl-4552	115	11	frameworks	framework	NOUN
hassl-4552	115	12	.	.	PUNCT
hassl-4552	116	1	in	in	ADP
hassl-4552	116	2	this	this	DET
hassl-4552	116	3	regard	regard	NOUN
hassl-4552	116	4	,	,	PUNCT
hassl-4552	116	5	emarketing	emarkete	VERB
hassl-4552	116	6	orientation	orientation	NOUN
hassl-4552	116	7	significantly	significantly	ADV
hassl-4552	116	8	influences	influence	VERB
hassl-4552	116	9	the	the	DET
hassl-4552	116	10	strategic	strategic	ADJ
hassl-4552	116	11	direction	direction	NOUN
hassl-4552	116	12	of	of	ADP
hassl-4552	116	13	the	the	DET
hassl-4552	116	14	startup	startup	NOUN
hassl-4552	116	15	hotels	hotel	NOUN
hassl-4552	116	16	when	when	SCONJ
hassl-4552	116	17	it	it	PRON
hassl-4552	116	18	comes	come	VERB
hassl-4552	116	19	to	to	ADP
hassl-4552	116	20	designing	design	VERB
hassl-4552	116	21	an	an	DET
hassl-4552	116	22	approach	approach	NOUN
hassl-4552	116	23	to	to	ADP
hassl-4552	116	24	digital	digital	ADJ
hassl-4552	116	25	marketing	marketing	NOUN
hassl-4552	116	26	.	.	PUNCT
hassl-4552	117	1	as	as	ADP
hassl-4552	117	2	a	a	DET
hassl-4552	117	3	result	result	NOUN
hassl-4552	117	4	,	,	PUNCT
hassl-4552	117	5	e	e	ADJ
hassl-4552	117	6	-	-	ADJ
hassl-4552	117	7	marketing	marketing	ADJ
hassl-4552	117	8	orientation	orientation	NOUN
hassl-4552	117	9	positively	positively	ADV
hassl-4552	117	10	correlates	correlate	VERB
hassl-4552	117	11	with	with	ADP
hassl-4552	117	12	the	the	DET
hassl-4552	117	13	development	development	NOUN
hassl-4552	117	14	of	of	ADP
hassl-4552	117	15	brand	brand	NOUN
hassl-4552	117	16	visibility	visibility	NOUN
hassl-4552	117	17	in	in	ADP
hassl-4552	117	18	startup	startup	NOUN
hassl-4552	117	19	hotels	hotel	NOUN
hassl-4552	117	20	.	.	PUNCT
hassl-4552	118	1	startups	startup	NOUN
hassl-4552	118	2	hotels	hotel	NOUN
hassl-4552	118	3	with	with	ADP
hassl-4552	118	4	a	a	DET
hassl-4552	118	5	suitable	suitable	ADJ
hassl-4552	118	6	e‐marketing	e‐markete	VERB
hassl-4552	118	7	orientation	orientation	NOUN
hassl-4552	118	8	are	be	AUX
hassl-4552	118	9	more	more	ADV
hassl-4552	118	10	likely	likely	ADJ
hassl-4552	118	11	to	to	PART
hassl-4552	118	12	implement	implement	VERB
hassl-4552	118	13	innovative	innovative	ADJ
hassl-4552	118	14	marketing	marketing	NOUN
hassl-4552	118	15	strategies	strategy	NOUN
hassl-4552	118	16	and	and	CCONJ
hassl-4552	118	17	develop	develop	VERB
hassl-4552	118	18	active	active	ADJ
hassl-4552	118	19	e	e	NOUN
hassl-4552	118	20	-	-	NOUN
hassl-4552	118	21	relationship	relationship	NOUN
hassl-4552	118	22	management	management	NOUN
hassl-4552	118	23	.	.	PUNCT
hassl-4552	119	1	therefore	therefore	ADV
hassl-4552	119	2	,	,	PUNCT
hassl-4552	119	3	the	the	DET
hassl-4552	119	4	relationship	relationship	NOUN
hassl-4552	119	5	between	between	ADP
hassl-4552	119	6	orientation	orientation	NOUN
hassl-4552	119	7	to	to	ADP
hassl-4552	119	8	e‐	e‐	PROPN
hassl-4552	119	9	marketing	marketing	NOUN
hassl-4552	119	10	and	and	CCONJ
hassl-4552	119	11	the	the	DET
hassl-4552	119	12	expertise	expertise	NOUN
hassl-4552	119	13	in	in	ADP
hassl-4552	119	14	this	this	DET
hassl-4552	119	15	field	field	NOUN
hassl-4552	119	16	is	be	AUX
hassl-4552	119	17	essential	essential	ADJ
hassl-4552	119	18	for	for	ADP
hassl-4552	119	19	brand	brand	NOUN
hassl-4552	119	20	visibility	visibility	NOUN
hassl-4552	119	21	.	.	PUNCT
hassl-4552	120	1	e	e	X
hassl-4552	120	2	-	-	ADJ
hassl-4552	120	3	marketing	marketing	ADJ
hassl-4552	120	4	orientation	orientation	NOUN
hassl-4552	120	5	successfully	successfully	ADV
hassl-4552	120	6	mediates	mediate	VERB
hassl-4552	120	7	the	the	DET
hassl-4552	120	8	impact	impact	NOUN
hassl-4552	120	9	of	of	ADP
hassl-4552	120	10	e	e	NOUN
hassl-4552	120	11	-	-	NOUN
hassl-4552	120	12	relation	relation	NOUN
hassl-4552	120	13	management	management	NOUN
hassl-4552	120	14	on	on	ADP
hassl-4552	120	15	brand	brand	NOUN
hassl-4552	120	16	visibility	visibility	NOUN
hassl-4552	120	17	.	.	PUNCT
hassl-4552	121	1	the	the	DET
hassl-4552	121	2	supportive	supportive	ADJ
hassl-4552	121	3	actions	action	NOUN
hassl-4552	121	4	of	of	ADP
hassl-4552	121	5	e	e	NOUN
hassl-4552	121	6	-	-	NOUN
hassl-4552	121	7	relationship	relationship	NOUN
hassl-4552	121	8	management	management	NOUN
hassl-4552	121	9	lead	lead	NOUN
hassl-4552	121	10	startup	startup	NOUN
hassl-4552	121	11	hotels	hotel	NOUN
hassl-4552	121	12	to	to	ADP
hassl-4552	121	13	e	e	NOUN
hassl-4552	121	14	-	-	ADJ
hassl-4552	121	15	marketing	marketing	ADJ
hassl-4552	121	16	orientation	orientation	NOUN
hassl-4552	121	17	(	(	PUNCT
hassl-4552	121	18	aldaamy	aldaamy	NOUN
hassl-4552	121	19	,	,	PUNCT
hassl-4552	121	20	2024	2024	NUM
hassl-4552	121	21	;	;	PUNCT
hassl-4552	121	22	lawal	lawal	PROPN
hassl-4552	121	23	&	&	CCONJ
hassl-4552	121	24	adejuwon	adejuwon	VERB
hassl-4552	121	25	,	,	PUNCT
hassl-4552	121	26	2022	2022	NUM
hassl-4552	121	27	;	;	PUNCT
hassl-4552	121	28	setiarini	setiarini	PROPN
hassl-4552	121	29	,	,	PUNCT
hassl-4552	121	30	hubbansyah	hubbansyah	PROPN
hassl-4552	121	31	,	,	PUNCT
hassl-4552	121	32	&	&	CCONJ
hassl-4552	121	33	hatta	hatta	PROPN
hassl-4552	121	34	,	,	PUNCT
hassl-4552	121	35	2023	2023	NUM
hassl-4552	121	36	)	)	PUNCT
hassl-4552	121	37	.	.	PUNCT
hassl-4552	122	1	thus	thus	ADV
hassl-4552	122	2	,	,	PUNCT
hassl-4552	122	3	when	when	SCONJ
hassl-4552	122	4	a	a	DET
hassl-4552	122	5	hotel	hotel	NOUN
hassl-4552	122	6	emphasizes	emphasize	VERB
hassl-4552	122	7	the	the	DET
hassl-4552	122	8	orientation	orientation	NOUN
hassl-4552	122	9	of	of	ADP
hassl-4552	122	10	e‐marketing	e‐marketing	PROPN
hassl-4552	122	11	,	,	PUNCT
hassl-4552	122	12	it	it	PRON
hassl-4552	122	13	is	be	AUX
hassl-4552	122	14	more	more	ADV
hassl-4552	122	15	likely	likely	ADJ
hassl-4552	122	16	to	to	PART
hassl-4552	122	17	develop	develop	VERB
hassl-4552	122	18	e	e	NOUN
hassl-4552	122	19	-	-	NOUN
hassl-4552	122	20	relationship	relationship	NOUN
hassl-4552	122	21	management	management	NOUN
hassl-4552	122	22	to	to	PART
hassl-4552	122	23	improve	improve	VERB
hassl-4552	122	24	its	its	PRON
hassl-4552	122	25	online	online	ADJ
hassl-4552	122	26	presence	presence	NOUN
hassl-4552	122	27	and	and	CCONJ
hassl-4552	122	28	promote	promote	VERB
hassl-4552	122	29	interaction	interaction	NOUN
hassl-4552	122	30	with	with	ADP
hassl-4552	122	31	the	the	DET
hassl-4552	122	32	target	target	NOUN
hassl-4552	122	33	audience	audience	NOUN
hassl-4552	122	34	which	which	PRON
hassl-4552	122	35	would	would	AUX
hassl-4552	122	36	result	result	VERB
hassl-4552	122	37	in	in	ADP
hassl-4552	122	38	brand	brand	NOUN
hassl-4552	122	39	visibility	visibility	NOUN
hassl-4552	122	40	.	.	PUNCT
hassl-4552	123	1	according	accord	VERB
hassl-4552	123	2	to	to	ADP
hassl-4552	123	3	this	this	DET
hassl-4552	123	4	explanation	explanation	NOUN
hassl-4552	123	5	,	,	PUNCT
hassl-4552	123	6	the	the	DET
hassl-4552	123	7	following	follow	VERB
hassl-4552	123	8	hypotheses	hypothesis	NOUN
hassl-4552	123	9	are	be	AUX
hassl-4552	123	10	formulated	formulate	VERB
hassl-4552	123	11	:	:	PUNCT
hassl-4552	123	12	h4	h4	NOUN
hassl-4552	123	13	:	:	PUNCT
hassl-4552	123	14	effective	effective	ADJ
hassl-4552	123	15	erelationship	erelationship	NOUN
hassl-4552	123	16	management	management	NOUN
hassl-4552	123	17	significantly	significantly	ADV
hassl-4552	123	18	influences	influence	VERB
hassl-4552	123	19	brand	brand	NOUN
hassl-4552	123	20	visibility	visibility	NOUN
hassl-4552	123	21	in	in	ADP
hassl-4552	123	22	startup	startup	NOUN
hassl-4552	123	23	hotels	hotel	NOUN
hassl-4552	123	24	.	.	PUNCT
hassl-4552	124	1	h5	h5	PROPN
hassl-4552	124	2	:	:	PUNCT
hassl-4552	124	3	effective	effective	ADJ
hassl-4552	124	4	erelationship	erelationship	NOUN
hassl-4552	124	5	management	management	NOUN
hassl-4552	124	6	significantly	significantly	ADV
hassl-4552	124	7	influences	influence	VERB
hassl-4552	124	8	emarketing	emarkete	VERB
hassl-4552	124	9	orientation	orientation	NOUN
hassl-4552	124	10	in	in	ADP
hassl-4552	124	11	startup	startup	NOUN
hassl-4552	124	12	hotels	hotel	NOUN
hassl-4552	124	13	.	.	PUNCT
hassl-4552	125	1	h6	h6	NOUN
hassl-4552	125	2	:	:	PUNCT
hassl-4552	125	3	e	e	X
hassl-4552	125	4	-	-	ADJ
hassl-4552	125	5	marketing	marketing	ADJ
hassl-4552	125	6	orientation	orientation	NOUN
hassl-4552	125	7	significantly	significantly	ADV
hassl-4552	125	8	mediates	mediate	VERB
hassl-4552	125	9	the	the	DET
hassl-4552	125	10	impact	impact	NOUN
hassl-4552	125	11	of	of	ADP
hassl-4552	125	12	erelationship	erelationship	NOUN
hassl-4552	125	13	management	management	NOUN
hassl-4552	125	14	on	on	ADP
hassl-4552	125	15	brand	brand	NOUN
hassl-4552	125	16	visibility	visibility	NOUN
hassl-4552	125	17	in	in	ADP
hassl-4552	125	18	startup	startup	NOUN
hassl-4552	125	19	hotels	hotel	NOUN
hassl-4552	125	20	.	.	PUNCT
hassl-4552	126	1	2.3	2.3	NUM
hassl-4552	126	2	.	.	PUNCT
hassl-4552	127	1	brand	brand	NOUN
hassl-4552	127	2	visibility	visibility	NOUN
hassl-4552	127	3	and	and	CCONJ
hassl-4552	127	4	brand	brand	NOUN
hassl-4552	127	5	loyalty	loyalty	NOUN
hassl-4552	127	6	brand	brand	NOUN
hassl-4552	127	7	visibility	visibility	NOUN
hassl-4552	127	8	is	be	AUX
hassl-4552	127	9	an	an	DET
hassl-4552	127	10	important	important	ADJ
hassl-4552	127	11	aspect	aspect	NOUN
hassl-4552	127	12	of	of	ADP
hassl-4552	127	13	brand	brand	NOUN
hassl-4552	127	14	loyalty	loyalty	NOUN
hassl-4552	127	15	in	in	ADP
hassl-4552	127	16	startup	startup	NOUN
hassl-4552	127	17	hotels	hotel	NOUN
hassl-4552	127	18	,	,	PUNCT
hassl-4552	127	19	particularly	particularly	ADV
hassl-4552	127	20	those	those	PRON
hassl-4552	127	21	operating	operate	VERB
hassl-4552	127	22	in	in	ADP
hassl-4552	127	23	competitive	competitive	ADJ
hassl-4552	127	24	and	and	CCONJ
hassl-4552	127	25	resource‐constrained	resource‐constraine	VERB
hassl-4552	127	26	environments	environment	NOUN
hassl-4552	127	27	(	(	PUNCT
hassl-4552	127	28	bilgihan	bilgihan	PROPN
hassl-4552	127	29	&	&	CCONJ
hassl-4552	127	30	ricci	ricci	PROPN
hassl-4552	127	31	,	,	PUNCT
hassl-4552	127	32	2024	2024	NUM
hassl-4552	127	33	)	)	PUNCT
hassl-4552	127	34	.	.	PUNCT
hassl-4552	128	1	enhancing	enhance	VERB
hassl-4552	128	2	brand	brand	NOUN
hassl-4552	128	3	visibility	visibility	NOUN
hassl-4552	128	4	and	and	CCONJ
hassl-4552	128	5	fostering	foster	VERB
hassl-4552	128	6	brand	brand	NOUN
hassl-4552	128	7	loyalty	loyalty	NOUN
hassl-4552	128	8	represent	represent	VERB
hassl-4552	128	9	essential	essential	ADJ
hassl-4552	128	10	objectives	objective	NOUN
hassl-4552	128	11	for	for	ADP
hassl-4552	128	12	startup	startup	NOUN
hassl-4552	128	13	hotels	hotel	NOUN
hassl-4552	128	14	navigating	navigate	VERB
hassl-4552	128	15	the	the	DET
hassl-4552	128	16	dynamic	dynamic	ADJ
hassl-4552	128	17	landscape	landscape	NOUN
hassl-4552	128	18	of	of	ADP
hassl-4552	128	19	the	the	DET
hassl-4552	128	20	digital	digital	ADJ
hassl-4552	128	21	marketplace	marketplace	NOUN
hassl-4552	128	22	.	.	PUNCT
hassl-4552	129	1	the	the	DET
hassl-4552	129	2	interplay	interplay	NOUN
hassl-4552	129	3	between	between	ADP
hassl-4552	129	4	these	these	DET
hassl-4552	129	5	constructs	construct	NOUN
hassl-4552	129	6	underscores	underscore	VERB
hassl-4552	129	7	the	the	DET
hassl-4552	129	8	significance	significance	NOUN
hassl-4552	129	9	of	of	ADP
hassl-4552	129	10	strategic	strategic	ADJ
hassl-4552	129	11	e	e	NOUN
hassl-4552	129	12	-	-	ADJ
hassl-4552	129	13	marketing	marketing	ADJ
hassl-4552	129	14	initiatives	initiative	NOUN
hassl-4552	129	15	in	in	ADP
hassl-4552	129	16	establishing	establish	VERB
hassl-4552	129	17	a	a	DET
hassl-4552	129	18	formidable	formidable	ADJ
hassl-4552	129	19	presence	presence	NOUN
hassl-4552	129	20	and	and	CCONJ
hassl-4552	129	21	cultivating	cultivate	VERB
hassl-4552	129	22	enduring	endure	VERB
hassl-4552	129	23	customer	customer	NOUN
hassl-4552	129	24	relationships	relationship	NOUN
hassl-4552	129	25	.	.	PUNCT
hassl-4552	130	1	brand	brand	NOUN
hassl-4552	130	2	visibility	visibility	NOUN
hassl-4552	130	3	,	,	PUNCT
hassl-4552	130	4	as	as	ADP
hassl-4552	130	5	a	a	DET
hassl-4552	130	6	base	base	NOUN
hassl-4552	130	7	of	of	ADP
hassl-4552	130	8	startup	startup	NOUN
hassl-4552	130	9	success	success	NOUN
hassl-4552	130	10	is	be	AUX
hassl-4552	130	11	essential	essential	ADJ
hassl-4552	130	12	in	in	ADP
hassl-4552	130	13	influencing	influence	VERB
hassl-4552	130	14	perceptions	perception	NOUN
hassl-4552	130	15	,	,	PUNCT
hassl-4552	130	16	trust	trust	NOUN
hassl-4552	130	17	,	,	PUNCT
hassl-4552	130	18	loyalty	loyalty	NOUN
hassl-4552	130	19	,	,	PUNCT
hassl-4552	130	20	and	and	CCONJ
hassl-4552	130	21	engagement	engagement	NOUN
hassl-4552	130	22	of	of	ADP
hassl-4552	130	23	consumers	consumer	NOUN
hassl-4552	130	24	within	within	ADP
hassl-4552	130	25	competitive	competitive	ADJ
hassl-4552	130	26	and	and	CCONJ
hassl-4552	130	27	resource	resource	NOUN
hassl-4552	130	28	-	-	PUNCT
hassl-4552	130	29	constrained	constrain	VERB
hassl-4552	130	30	environments	environment	NOUN
hassl-4552	130	31	(	(	PUNCT
hassl-4552	130	32	capitello	capitello	NOUN
hassl-4552	130	33	et	et	PROPN
hassl-4552	130	34	al	al	PROPN
hassl-4552	130	35	.	.	PROPN
hassl-4552	130	36	,	,	PUNCT
hassl-4552	130	37	2014	2014	NUM
hassl-4552	130	38	)	)	PUNCT
hassl-4552	130	39	.	.	PUNCT
hassl-4552	131	1	it	it	PRON
hassl-4552	131	2	is	be	AUX
hassl-4552	131	3	an	an	DET
hassl-4552	131	4	influential	influential	ADJ
hassl-4552	131	5	factor	factor	NOUN
hassl-4552	131	6	for	for	ADP
hassl-4552	131	7	the	the	DET
hassl-4552	131	8	direction	direction	NOUN
hassl-4552	131	9	and	and	CCONJ
hassl-4552	131	10	survival	survival	NOUN
hassl-4552	131	11	of	of	ADP
hassl-4552	131	12	any	any	DET
hassl-4552	131	13	startup	startup	NOUN
hassl-4552	131	14	business	business	NOUN
hassl-4552	131	15	as	as	SCONJ
hassl-4552	131	16	it	it	PRON
hassl-4552	131	17	enables	enable	VERB
hassl-4552	131	18	companies	company	NOUN
hassl-4552	131	19	to	to	PART
hassl-4552	131	20	secure	secure	VERB
hassl-4552	131	21	as	as	ADV
hassl-4552	131	22	well	well	ADV
hassl-4552	131	23	as	as	ADP
hassl-4552	131	24	retain	retain	VERB
hassl-4552	131	25	their	their	PRON
hassl-4552	131	26	customers	customer	NOUN
hassl-4552	131	27	in	in	ADP
hassl-4552	131	28	the	the	DET
hassl-4552	131	29	face	face	NOUN
hassl-4552	131	30	of	of	ADP
hassl-4552	131	31	growing	grow	VERB
hassl-4552	131	32	competition	competition	NOUN
hassl-4552	131	33	in	in	ADP
hassl-4552	131	34	the	the	DET
hassl-4552	131	35	digital	digital	ADJ
hassl-4552	131	36	period	period	NOUN
hassl-4552	131	37	(	(	PUNCT
hassl-4552	131	38	bilgihan	bilgihan	PROPN
hassl-4552	131	39	&	&	CCONJ
hassl-4552	131	40	ricci	ricci	PROPN
hassl-4552	131	41	,	,	PUNCT
hassl-4552	131	42	2024	2024	NUM
hassl-4552	131	43	)	)	PUNCT
hassl-4552	131	44	.	.	PUNCT
hassl-4552	132	1	startups	startup	NOUN
hassl-4552	132	2	seeking	seek	VERB
hassl-4552	132	3	to	to	PART
hassl-4552	132	4	increase	increase	VERB
hassl-4552	132	5	their	their	PRON
hassl-4552	132	6	niche	niche	NOUN
hassl-4552	132	7	in	in	ADP
hassl-4552	132	8	the	the	DET
hassl-4552	132	9	market	market	NOUN
hassl-4552	132	10	recognize	recognize	VERB
hassl-4552	132	11	the	the	DET
hassl-4552	132	12	imperative	imperative	NOUN
hassl-4552	132	13	of	of	ADP
hassl-4552	132	14	expanding	expand	VERB
hassl-4552	132	15	brand	brand	NOUN
hassl-4552	132	16	visibility	visibility	NOUN
hassl-4552	132	17	to	to	PART
hassl-4552	132	18	attract	attract	VERB
hassl-4552	132	19	and	and	CCONJ
hassl-4552	132	20	keep	keep	VERB
hassl-4552	132	21	customers	customer	NOUN
hassl-4552	132	22	amidst	amidst	ADP
hassl-4552	132	23	the	the	DET
hassl-4552	132	24	growth	growth	NOUN
hassl-4552	132	25	of	of	ADP
hassl-4552	132	26	digital	digital	ADJ
hassl-4552	132	27	competition	competition	NOUN
hassl-4552	132	28	(	(	PUNCT
hassl-4552	132	29	sumague	sumague	PROPN
hassl-4552	132	30	&	&	CCONJ
hassl-4552	132	31	briones	briones	PROPN
hassl-4552	132	32	,	,	PUNCT
hassl-4552	132	33	2022	2022	NUM
hassl-4552	132	34	)	)	PUNCT
hassl-4552	132	35	.	.	PUNCT
hassl-4552	133	1	brand	brand	NOUN
hassl-4552	133	2	visibility	visibility	NOUN
hassl-4552	133	3	is	be	AUX
hassl-4552	133	4	actualized	actualize	VERB
hassl-4552	133	5	through	through	ADP
hassl-4552	133	6	an	an	DET
hassl-4552	133	7	interactive	interactive	ADJ
hassl-4552	133	8	digital	digital	ADJ
hassl-4552	133	9	marketing	marketing	NOUN
hassl-4552	133	10	strategy	strategy	NOUN
hassl-4552	133	11	that	that	PRON
hassl-4552	133	12	allows	allow	VERB
hassl-4552	133	13	businesses	business	NOUN
hassl-4552	133	14	to	to	PART
hassl-4552	133	15	engage	engage	VERB
hassl-4552	133	16	with	with	ADP
hassl-4552	133	17	customers	customer	NOUN
hassl-4552	133	18	through	through	ADP
hassl-4552	133	19	social	social	ADJ
hassl-4552	133	20	media	medium	NOUN
hassl-4552	133	21	,	,	PUNCT
hassl-4552	133	22	present	present	VERB
hassl-4552	133	23	their	their	PRON
hassl-4552	133	24	content	content	NOUN
hassl-4552	133	25	,	,	PUNCT
hassl-4552	133	26	and	and	CCONJ
hassl-4552	133	27	create	create	VERB
hassl-4552	133	28	variations	variation	NOUN
hassl-4552	133	29	that	that	PRON
hassl-4552	133	30	make	make	VERB
hassl-4552	133	31	better	well	ADJ
hassl-4552	133	32	brands	brand	NOUN
hassl-4552	133	33	stand	stand	VERB
hassl-4552	133	34	out	out	ADP
hassl-4552	133	35	(	(	PUNCT
hassl-4552	133	36	bilgihan	bilgihan	PROPN
hassl-4552	133	37	&	&	CCONJ
hassl-4552	133	38	ricci	ricci	PROPN
hassl-4552	133	39	,	,	PUNCT
hassl-4552	133	40	2024	2024	NUM
hassl-4552	133	41	)	)	PUNCT
hassl-4552	133	42	.	.	PUNCT
hassl-4552	134	1	research	research	NOUN
hassl-4552	134	2	emphasizes	emphasize	VERB
hassl-4552	134	3	that	that	SCONJ
hassl-4552	134	4	strengthened	strengthen	VERB
hassl-4552	134	5	brand	brand	NOUN
hassl-4552	134	6	visibility	visibility	NOUN
hassl-4552	134	7	contributes	contribute	VERB
hassl-4552	134	8	to	to	ADP
hassl-4552	134	9	brand	brand	NOUN
hassl-4552	134	10	recognition	recognition	NOUN
hassl-4552	134	11	and	and	CCONJ
hassl-4552	134	12	promotes	promote	VERB
hassl-4552	134	13	positive	positive	ADJ
hassl-4552	134	14	consumer	consumer	NOUN
hassl-4552	134	15	associations	association	NOUN
hassl-4552	134	16	,	,	PUNCT
hassl-4552	134	17	thereby	thereby	ADV
hassl-4552	134	18	supporting	support	VERB
hassl-4552	134	19	a	a	DET
hassl-4552	134	20	startup	startup	NOUN
hassl-4552	134	21	's	's	PART
hassl-4552	134	22	credibility	credibility	NOUN
hassl-4552	134	23	and	and	CCONJ
hassl-4552	134	24	market	market	NOUN
hassl-4552	134	25	positioning	positioning	NOUN
hassl-4552	134	26	(	(	PUNCT
hassl-4552	134	27	hosseini	hosseini	PROPN
hassl-4552	134	28	et	et	PROPN
hassl-4552	134	29	al	al	PROPN
hassl-4552	134	30	.	.	PROPN
hassl-4552	134	31	,	,	PUNCT
hassl-4552	134	32	2025	2025	NUM
hassl-4552	134	33	)	)	PUNCT
hassl-4552	134	34	.	.	PUNCT
hassl-4552	135	1	enhancing	enhance	VERB
hassl-4552	135	2	strategies	strategy	NOUN
hassl-4552	135	3	of	of	ADP
hassl-4552	135	4	digital	digital	ADJ
hassl-4552	135	5	marketing	marketing	NOUN
hassl-4552	135	6	corporations	corporation	NOUN
hassl-4552	135	7	with	with	ADP
hassl-4552	135	8	e	e	NOUN
hassl-4552	135	9	-	-	ADJ
hassl-4552	135	10	marketing	marketing	ADJ
hassl-4552	135	11	orientation	orientation	NOUN
hassl-4552	135	12	and	and	CCONJ
hassl-4552	135	13	capabilities	capability	NOUN
hassl-4552	135	14	appears	appear	VERB
hassl-4552	135	15	as	as	ADP
hassl-4552	135	16	a	a	DET
hassl-4552	135	17	crucial	crucial	ADJ
hassl-4552	135	18	method	method	NOUN
hassl-4552	135	19	for	for	SCONJ
hassl-4552	135	20	startups	startup	NOUN
hassl-4552	135	21	to	to	PART
hassl-4552	135	22	develop	develop	VERB
hassl-4552	135	23	brand	brand	NOUN
hassl-4552	135	24	visibility	visibility	NOUN
hassl-4552	135	25	through	through	ADP
hassl-4552	135	26	practices	practice	NOUN
hassl-4552	135	27	like	like	ADP
hassl-4552	135	28	social	social	ADJ
hassl-4552	135	29	media	medium	NOUN
hassl-4552	135	30	engagement	engagement	NOUN
hassl-4552	135	31	,	,	PUNCT
hassl-4552	135	32	content	content	NOUN
hassl-4552	135	33	distribution	distribution	NOUN
hassl-4552	135	34	,	,	PUNCT
hassl-4552	135	35	and	and	CCONJ
hassl-4552	135	36	innovative	innovative	ADJ
hassl-4552	135	37	branding	branding	NOUN
hassl-4552	135	38	organizations	organization	NOUN
hassl-4552	135	39	(	(	PUNCT
hassl-4552	135	40	setiarini	setiarini	PROPN
hassl-4552	135	41	et	et	PROPN
hassl-4552	135	42	al	al	PROPN
hassl-4552	135	43	.	.	PROPN
hassl-4552	135	44	,	,	PUNCT
hassl-4552	135	45	2023	2023	NUM
hassl-4552	135	46	;	;	PUNCT
hassl-4552	135	47	shulga	shulga	PROPN
hassl-4552	135	48	,	,	PUNCT
hassl-4552	135	49	busser	busser	NOUN
hassl-4552	135	50	,	,	PUNCT
hassl-4552	135	51	&	&	CCONJ
hassl-4552	135	52	bai	bai	PROPN
hassl-4552	135	53	,	,	PUNCT
hassl-4552	135	54	2021	2021	NUM
hassl-4552	135	55	)	)	PUNCT
hassl-4552	135	56	.	.	PUNCT
hassl-4552	136	1	in	in	ADP
hassl-4552	136	2	an	an	DET
hassl-4552	136	3	entrepreneurial	entrepreneurial	ADJ
hassl-4552	136	4	ecosystem	ecosystem	NOUN
hassl-4552	136	5	environment	environment	NOUN
hassl-4552	136	6	like	like	ADP
hassl-4552	136	7	jordan	jordan	PROPN
hassl-4552	136	8	,	,	PUNCT
hassl-4552	136	9	considered	consider	VERB
hassl-4552	136	10	by	by	ADP
hassl-4552	136	11	dynamic	dynamic	ADJ
hassl-4552	136	12	entrepreneurial	entrepreneurial	ADJ
hassl-4552	136	13	activities	activity	NOUN
hassl-4552	136	14	,	,	PUNCT
hassl-4552	136	15	the	the	DET
hassl-4552	136	16	strategic	strategic	ADJ
hassl-4552	136	17	imperative	imperative	NOUN
hassl-4552	136	18	of	of	ADP
hassl-4552	136	19	brand	brand	NOUN
hassl-4552	136	20	visibility	visibility	NOUN
hassl-4552	136	21	exceeds	exceed	VERB
hassl-4552	136	22	mere	mere	ADJ
hassl-4552	136	23	market	market	NOUN
hassl-4552	136	24	existence	existence	NOUN
hassl-4552	136	25	,	,	PUNCT
hassl-4552	136	26	playing	play	VERB
hassl-4552	136	27	a	a	DET
hassl-4552	136	28	crucial	crucial	ADJ
hassl-4552	136	29	role	role	NOUN
hassl-4552	136	30	in	in	ADP
hassl-4552	136	31	enabling	enable	VERB
hassl-4552	136	32	market	market	NOUN
hassl-4552	136	33	penetration	penetration	NOUN
hassl-4552	136	34	and	and	CCONJ
hassl-4552	136	35	promoting	promote	VERB
hassl-4552	136	36	growth	growth	NOUN
hassl-4552	136	37	rotations	rotation	NOUN
hassl-4552	136	38	for	for	ADP
hassl-4552	136	39	startups	startup	NOUN
hassl-4552	136	40	(	(	PUNCT
hassl-4552	136	41	capitello	capitello	NOUN
hassl-4552	136	42	et	et	PROPN
hassl-4552	136	43	al	al	PROPN
hassl-4552	136	44	.	.	PROPN
hassl-4552	136	45	,	,	PUNCT
hassl-4552	136	46	2014	2014	NUM
hassl-4552	136	47	)	)	PUNCT
hassl-4552	136	48	.	.	PUNCT
hassl-4552	137	1	succeeding	succeed	VERB
hassl-4552	137	2	startups	startup	NOUN
hassl-4552	137	3	enhance	enhance	VERB
hassl-4552	137	4	their	their	PRON
hassl-4552	137	5	visibility	visibility	NOUN
hassl-4552	137	6	to	to	PART
hassl-4552	137	7	attract	attract	VERB
hassl-4552	137	8	investor	investor	NOUN
hassl-4552	137	9	interest	interest	NOUN
hassl-4552	137	10	,	,	PUNCT
hassl-4552	137	11	improve	improve	VERB
hassl-4552	137	12	strategic	strategic	ADJ
hassl-4552	137	13	alliances	alliance	NOUN
hassl-4552	137	14	,	,	PUNCT
hassl-4552	137	15	and	and	CCONJ
hassl-4552	137	16	enlarge	enlarge	VERB
hassl-4552	137	17	their	their	PRON
hassl-4552	137	18	customer	customer	NOUN
hassl-4552	137	19	base	base	NOUN
hassl-4552	137	20	,	,	PUNCT
hassl-4552	137	21	catalyzing	catalyze	VERB
hassl-4552	137	22	their	their	PRON
hassl-4552	137	23	rotation	rotation	NOUN
hassl-4552	137	24	toward	toward	ADP
hassl-4552	137	25	sustainable	sustainable	ADJ
hassl-4552	137	26	growth	growth	NOUN
hassl-4552	137	27	and	and	CCONJ
hassl-4552	137	28	market	market	NOUN
hassl-4552	137	29	reputation	reputation	NOUN
hassl-4552	137	30	(	(	PUNCT
hassl-4552	137	31	bhanot	bhanot	PROPN
hassl-4552	137	32	,	,	PUNCT
hassl-4552	137	33	reena	reena	PROPN
hassl-4552	137	34	,	,	PUNCT
hassl-4552	137	35	&	&	CCONJ
hassl-4552	137	36	kaur	kaur	PROPN
hassl-4552	137	37	,	,	PUNCT
hassl-4552	137	38	2023	2023	NUM
hassl-4552	137	39	)	)	PUNCT
hassl-4552	137	40	.	.	PUNCT
hassl-4552	138	1	humanities	humanity	NOUN
hassl-4552	138	2	and	and	CCONJ
hassl-4552	138	3	social	social	ADJ
hassl-4552	138	4	sciences	science	NOUN
hassl-4552	138	5	letters	letter	NOUN
hassl-4552	138	6	,	,	PUNCT
hassl-4552	138	7	2025	2025	NUM
hassl-4552	138	8	,	,	PUNCT
hassl-4552	138	9	14(1	14(1	NUM
hassl-4552	138	10	):	):	PUNCT
hassl-4552	138	11	59	59	NUM
hassl-4552	138	12	-	-	SYM
hassl-4552	138	13	80	80	NUM
hassl-4552	138	14	64	64	NUM
hassl-4552	138	15	©	©	PROPN
hassl-4552	138	16	2026	2026	NUM
hassl-4552	138	17	conscientia	conscientia	PROPN
hassl-4552	138	18	beam	beam	PROPN
hassl-4552	138	19	.	.	PUNCT
hassl-4552	139	1	all	all	DET
hassl-4552	139	2	rights	right	NOUN
hassl-4552	139	3	reserved	reserve	VERB
hassl-4552	139	4	.	.	PUNCT
hassl-4552	140	1	the	the	DET
hassl-4552	140	2	symbiotic	symbiotic	ADJ
hassl-4552	140	3	relationship	relationship	NOUN
hassl-4552	140	4	between	between	ADP
hassl-4552	140	5	brand	brand	NOUN
hassl-4552	140	6	visibility	visibility	NOUN
hassl-4552	140	7	and	and	CCONJ
hassl-4552	140	8	brand	brand	NOUN
hassl-4552	140	9	loyalty	loyalty	NOUN
hassl-4552	140	10	is	be	AUX
hassl-4552	140	11	well	well	ADV
hassl-4552	140	12	documented	document	VERB
hassl-4552	140	13	in	in	ADP
hassl-4552	140	14	extant	extant	ADJ
hassl-4552	140	15	literature	literature	NOUN
hassl-4552	140	16	,	,	PUNCT
hassl-4552	140	17	with	with	ADP
hassl-4552	140	18	empirical	empirical	ADJ
hassl-4552	140	19	evidence	evidence	NOUN
hassl-4552	140	20	indicating	indicate	VERB
hassl-4552	140	21	that	that	SCONJ
hassl-4552	140	22	heightened	heighten	VERB
hassl-4552	140	23	brand	brand	NOUN
hassl-4552	140	24	visibility	visibility	NOUN
hassl-4552	140	25	correlates	correlate	VERB
hassl-4552	140	26	positively	positively	ADV
hassl-4552	140	27	with	with	ADP
hassl-4552	140	28	heightened	heightened	ADJ
hassl-4552	140	29	customer	customer	NOUN
hassl-4552	140	30	engagement	engagement	NOUN
hassl-4552	140	31	and	and	CCONJ
hassl-4552	140	32	loyalty	loyalty	NOUN
hassl-4552	140	33	(	(	PUNCT
hassl-4552	140	34	jafari	jafari	PROPN
hassl-4552	140	35	et	et	PROPN
hassl-4552	140	36	al	al	PROPN
hassl-4552	140	37	.	.	PROPN
hassl-4552	140	38	,	,	PUNCT
hassl-4552	140	39	2023	2023	NUM
hassl-4552	140	40	)	)	PUNCT
hassl-4552	140	41	.	.	PUNCT
hassl-4552	141	1	alharthey	alharthey	PROPN
hassl-4552	141	2	(	(	PUNCT
hassl-4552	141	3	2023	2023	NUM
hassl-4552	141	4	)	)	PUNCT
hassl-4552	141	5	examines	examine	VERB
hassl-4552	141	6	brand	brand	NOUN
hassl-4552	141	7	visibility	visibility	NOUN
hassl-4552	141	8	as	as	ADP
hassl-4552	141	9	a	a	DET
hassl-4552	141	10	mediator	mediator	NOUN
hassl-4552	141	11	in	in	ADP
hassl-4552	141	12	the	the	DET
hassl-4552	141	13	relationship	relationship	NOUN
hassl-4552	141	14	between	between	ADP
hassl-4552	141	15	e	e	NOUN
hassl-4552	141	16	-	-	NOUN
hassl-4552	141	17	marketing	marketing	ADJ
hassl-4552	141	18	capabilities	capability	NOUN
hassl-4552	141	19	and	and	CCONJ
hassl-4552	141	20	brand	brand	NOUN
hassl-4552	141	21	loyalty	loyalty	NOUN
hassl-4552	141	22	and	and	CCONJ
hassl-4552	141	23	find	find	VERB
hassl-4552	141	24	that	that	SCONJ
hassl-4552	141	25	brand	brand	NOUN
hassl-4552	141	26	visibility	visibility	NOUN
hassl-4552	141	27	positively	positively	ADV
hassl-4552	141	28	influences	influence	VERB
hassl-4552	141	29	brand	brand	NOUN
hassl-4552	141	30	loyalty	loyalty	NOUN
hassl-4552	141	31	.	.	PUNCT
hassl-4552	142	1	apparently	apparently	ADV
hassl-4552	142	2	,	,	PUNCT
hassl-4552	142	3	there	there	PRON
hassl-4552	142	4	is	be	VERB
hassl-4552	142	5	a	a	DET
hassl-4552	142	6	relationship	relationship	NOUN
hassl-4552	142	7	between	between	ADP
hassl-4552	142	8	brand	brand	NOUN
hassl-4552	142	9	visibility	visibility	NOUN
hassl-4552	142	10	and	and	CCONJ
hassl-4552	142	11	brand	brand	NOUN
hassl-4552	142	12	loyalty	loyalty	NOUN
hassl-4552	142	13	as	as	SCONJ
hassl-4552	142	14	illustrated	illustrate	VERB
hassl-4552	142	15	in	in	ADP
hassl-4552	142	16	the	the	DET
hassl-4552	142	17	literature	literature	NOUN
hassl-4552	142	18	review	review	PROPN
hassl-4552	142	19	.	.	PUNCT
hassl-4552	143	1	customers	customer	NOUN
hassl-4552	143	2	tend	tend	VERB
hassl-4552	143	3	to	to	PART
hassl-4552	143	4	develop	develop	VERB
hassl-4552	143	5	trust	trust	NOUN
hassl-4552	143	6	and	and	CCONJ
hassl-4552	143	7	affinity	affinity	NOUN
hassl-4552	143	8	towards	towards	ADP
hassl-4552	143	9	brands	brand	NOUN
hassl-4552	143	10	exhibiting	exhibit	VERB
hassl-4552	143	11	consistent	consistent	ADJ
hassl-4552	143	12	visibility	visibility	NOUN
hassl-4552	143	13	across	across	ADP
hassl-4552	143	14	diverse	diverse	ADJ
hassl-4552	143	15	touchpoints	touchpoint	NOUN
hassl-4552	143	16	,	,	PUNCT
hassl-4552	143	17	fostering	foster	VERB
hassl-4552	143	18	enduring	endure	VERB
hassl-4552	143	19	brand	brand	NOUN
hassl-4552	143	20	loyalty	loyalty	NOUN
hassl-4552	143	21	and	and	CCONJ
hassl-4552	143	22	advocacy	advocacy	NOUN
hassl-4552	143	23	(	(	PUNCT
hassl-4552	143	24	al	al	PROPN
hassl-4552	143	25	-	-	PUNCT
hassl-4552	143	26	share	share	NOUN
hassl-4552	143	27	,	,	PUNCT
hassl-4552	143	28	al	al	PROPN
hassl-4552	143	29	-	-	PUNCT
hassl-4552	143	30	zoubi	zoubi	PROPN
hassl-4552	143	31	,	,	PUNCT
hassl-4552	143	32	al	al	PROPN
hassl-4552	143	33	-	-	PUNCT
hassl-4552	143	34	zoubi	zoubi	PROPN
hassl-4552	143	35	,	,	PUNCT
hassl-4552	143	36	&	&	CCONJ
hassl-4552	143	37	alzu’bi	alzu’bi	PROPN
hassl-4552	143	38	,	,	PUNCT
hassl-4552	143	39	2023	2023	NUM
hassl-4552	143	40	;	;	PUNCT
hassl-4552	143	41	stăncioiu	stăncioiu	PROPN
hassl-4552	143	42	et	et	PROPN
hassl-4552	143	43	al	al	PROPN
hassl-4552	143	44	.	.	PROPN
hassl-4552	143	45	,	,	PUNCT
hassl-4552	143	46	2023	2023	NUM
hassl-4552	143	47	)	)	PUNCT
hassl-4552	143	48	.	.	PUNCT
hassl-4552	144	1	building	build	VERB
hassl-4552	144	2	upon	upon	SCONJ
hassl-4552	144	3	the	the	DET
hassl-4552	144	4	synthesized	synthesize	VERB
hassl-4552	144	5	literature	literature	NOUN
hassl-4552	144	6	,	,	PUNCT
hassl-4552	144	7	we	we	PRON
hassl-4552	144	8	propose	propose	VERB
hassl-4552	144	9	the	the	DET
hassl-4552	144	10	following	follow	VERB
hassl-4552	144	11	hypothesis	hypothesis	NOUN
hassl-4552	144	12	:	:	PUNCT
hassl-4552	144	13	h7	h7	PROPN
hassl-4552	144	14	:	:	PUNCT
hassl-4552	144	15	brand	brand	NOUN
hassl-4552	144	16	visibility	visibility	PROPN
hassl-4552	144	17	significantly	significantly	ADV
hassl-4552	144	18	influences	influence	VERB
hassl-4552	144	19	brand	brand	NOUN
hassl-4552	144	20	loyalty	loyalty	NOUN
hassl-4552	144	21	in	in	ADP
hassl-4552	144	22	startup	startup	NOUN
hassl-4552	144	23	hotels	hotel	NOUN
hassl-4552	144	24	.	.	PUNCT
hassl-4552	145	1	2.4	2.4	NUM
hassl-4552	145	2	.	.	PUNCT
hassl-4552	146	1	the	the	DET
hassl-4552	146	2	moderating	moderate	VERB
hassl-4552	146	3	effect	effect	NOUN
hassl-4552	146	4	of	of	ADP
hassl-4552	146	5	market	market	NOUN
hassl-4552	146	6	competition	competition	NOUN
hassl-4552	146	7	intensity	intensity	NOUN
hassl-4552	146	8	an	an	DET
hassl-4552	146	9	intense	intense	ADJ
hassl-4552	146	10	competition	competition	NOUN
hassl-4552	146	11	market	market	NOUN
hassl-4552	146	12	is	be	AUX
hassl-4552	146	13	a	a	DET
hassl-4552	146	14	situation	situation	NOUN
hassl-4552	146	15	where	where	SCONJ
hassl-4552	146	16	several	several	ADJ
hassl-4552	146	17	companies	company	NOUN
hassl-4552	146	18	and	and	CCONJ
hassl-4552	146	19	hotels	hotel	NOUN
hassl-4552	146	20	compete	compete	VERB
hassl-4552	146	21	for	for	ADP
hassl-4552	146	22	market	market	NOUN
hassl-4552	146	23	share	share	NOUN
hassl-4552	146	24	.	.	PUNCT
hassl-4552	147	1	intense	intense	ADJ
hassl-4552	147	2	competition	competition	NOUN
hassl-4552	147	3	increases	increase	VERB
hassl-4552	147	4	the	the	DET
hassl-4552	147	5	likelihood	likelihood	NOUN
hassl-4552	147	6	that	that	SCONJ
hassl-4552	147	7	business	business	NOUN
hassl-4552	147	8	organizations	organization	NOUN
hassl-4552	147	9	will	will	AUX
hassl-4552	147	10	strive	strive	VERB
hassl-4552	147	11	to	to	PART
hassl-4552	147	12	enable	enable	VERB
hassl-4552	147	13	firms	firm	NOUN
hassl-4552	147	14	to	to	PART
hassl-4552	147	15	offer	offer	VERB
hassl-4552	147	16	competitive	competitive	ADJ
hassl-4552	147	17	prices	price	NOUN
hassl-4552	147	18	,	,	PUNCT
hassl-4552	147	19	thereby	thereby	ADV
hassl-4552	147	20	improving	improve	VERB
hassl-4552	147	21	the	the	DET
hassl-4552	147	22	dynamic	dynamic	ADJ
hassl-4552	147	23	efficiency	efficiency	NOUN
hassl-4552	147	24	of	of	ADP
hassl-4552	147	25	markets	market	NOUN
hassl-4552	147	26	(	(	PUNCT
hassl-4552	147	27	handoyo	handoyo	ADJ
hassl-4552	147	28	,	,	PUNCT
hassl-4552	147	29	alfani	alfani	PROPN
hassl-4552	147	30	,	,	PUNCT
hassl-4552	147	31	ibrahim	ibrahim	PROPN
hassl-4552	147	32	,	,	PUNCT
hassl-4552	147	33	sarmidi	sarmidi	ADJ
hassl-4552	147	34	,	,	PUNCT
hassl-4552	147	35	&	&	CCONJ
hassl-4552	147	36	haryanto	haryanto	NOUN
hassl-4552	147	37	,	,	PUNCT
hassl-4552	147	38	2023	2023	NUM
hassl-4552	147	39	)	)	PUNCT
hassl-4552	147	40	.	.	PUNCT
hassl-4552	148	1	to	to	PART
hassl-4552	148	2	remain	remain	VERB
hassl-4552	148	3	competitive	competitive	ADJ
hassl-4552	148	4	,	,	PUNCT
hassl-4552	148	5	startup	startup	ADJ
hassl-4552	148	6	hotels	hotel	NOUN
hassl-4552	148	7	must	must	AUX
hassl-4552	148	8	offer	offer	VERB
hassl-4552	148	9	both	both	PRON
hassl-4552	148	10	high	high	ADJ
hassl-4552	148	11	-	-	PUNCT
hassl-4552	148	12	quality	quality	NOUN
hassl-4552	148	13	products	product	NOUN
hassl-4552	148	14	and	and	CCONJ
hassl-4552	148	15	competitive	competitive	ADJ
hassl-4552	148	16	prices	price	NOUN
hassl-4552	148	17	.	.	PUNCT
hassl-4552	149	1	it	it	PRON
hassl-4552	149	2	is	be	AUX
hassl-4552	149	3	essential	essential	ADJ
hassl-4552	149	4	to	to	PART
hassl-4552	149	5	consider	consider	VERB
hassl-4552	149	6	market	market	NOUN
hassl-4552	149	7	competition	competition	NOUN
hassl-4552	149	8	intensity	intensity	NOUN
hassl-4552	149	9	in	in	ADP
hassl-4552	149	10	forming	form	VERB
hassl-4552	149	11	the	the	DET
hassl-4552	149	12	relationship	relationship	NOUN
hassl-4552	149	13	between	between	ADP
hassl-4552	149	14	e	e	NOUN
hassl-4552	149	15	-	-	NOUN
hassl-4552	149	16	marketing	marketing	ADJ
hassl-4552	149	17	capabilities	capability	NOUN
hassl-4552	149	18	and	and	CCONJ
hassl-4552	149	19	brand	brand	NOUN
hassl-4552	149	20	visibility	visibility	NOUN
hassl-4552	149	21	within	within	ADP
hassl-4552	149	22	startup	startup	NOUN
hassl-4552	149	23	hotels	hotel	NOUN
hassl-4552	149	24	(	(	PUNCT
hassl-4552	149	25	al	al	PROPN
hassl-4552	149	26	-	-	PUNCT
hassl-4552	149	27	adamat	adamat	NOUN
hassl-4552	149	28	,	,	PUNCT
hassl-4552	149	29	2015	2015	NUM
hassl-4552	149	30	)	)	PUNCT
hassl-4552	149	31	.	.	PUNCT
hassl-4552	150	1	the	the	DET
hassl-4552	150	2	competitive	competitive	ADJ
hassl-4552	150	3	landscape	landscape	NOUN
hassl-4552	150	4	influences	influence	VERB
hassl-4552	150	5	how	how	SCONJ
hassl-4552	150	6	organizations	organization	NOUN
hassl-4552	150	7	apply	apply	VERB
hassl-4552	150	8	their	their	PRON
hassl-4552	150	9	marketing	marketing	NOUN
hassl-4552	150	10	tools	tool	NOUN
hassl-4552	150	11	and	and	CCONJ
hassl-4552	150	12	capabilities	capability	NOUN
hassl-4552	150	13	to	to	PART
hassl-4552	150	14	increase	increase	VERB
hassl-4552	150	15	market	market	NOUN
hassl-4552	150	16	situation	situation	NOUN
hassl-4552	150	17	and	and	CCONJ
hassl-4552	150	18	visibility	visibility	NOUN
hassl-4552	150	19	.	.	PUNCT
hassl-4552	151	1	in	in	ADP
hassl-4552	151	2	dynamic	dynamic	ADJ
hassl-4552	151	3	competitive	competitive	ADJ
hassl-4552	151	4	markets	market	NOUN
hassl-4552	151	5	,	,	PUNCT
hassl-4552	151	6	hotels	hotel	NOUN
hassl-4552	151	7	face	face	VERB
hassl-4552	151	8	more	more	ADJ
hassl-4552	151	9	pressure	pressure	NOUN
hassl-4552	151	10	to	to	PART
hassl-4552	151	11	be	be	AUX
hassl-4552	151	12	differentiated	differentiate	VERB
hassl-4552	151	13	and	and	CCONJ
hassl-4552	151	14	attract	attract	VERB
hassl-4552	151	15	more	more	ADJ
hassl-4552	151	16	consumers	consumer	NOUN
hassl-4552	151	17	(	(	PUNCT
hassl-4552	151	18	reimann	reimann	PROPN
hassl-4552	151	19	et	et	PROPN
hassl-4552	151	20	al	al	PROPN
hassl-4552	151	21	.	.	PROPN
hassl-4552	151	22	,	,	PUNCT
hassl-4552	151	23	2022	2022	NUM
hassl-4552	151	24	)	)	PUNCT
hassl-4552	151	25	.	.	PUNCT
hassl-4552	152	1	therefore	therefore	ADV
hassl-4552	152	2	,	,	PUNCT
hassl-4552	152	3	the	the	DET
hassl-4552	152	4	influence	influence	NOUN
hassl-4552	152	5	of	of	ADP
hassl-4552	152	6	e	e	NOUN
hassl-4552	152	7	-	-	NOUN
hassl-4552	152	8	marketing	marketing	ADJ
hassl-4552	152	9	capabilities	capability	NOUN
hassl-4552	152	10	on	on	ADP
hassl-4552	152	11	brand	brand	NOUN
hassl-4552	152	12	visibility	visibility	NOUN
hassl-4552	152	13	could	could	AUX
hassl-4552	152	14	vary	vary	VERB
hassl-4552	152	15	depending	depend	VERB
hassl-4552	152	16	on	on	ADP
hassl-4552	152	17	the	the	DET
hassl-4552	152	18	strength	strength	NOUN
hassl-4552	152	19	of	of	ADP
hassl-4552	152	20	market	market	NOUN
hassl-4552	152	21	competition	competition	NOUN
hassl-4552	152	22	(	(	PUNCT
hassl-4552	152	23	aziz	aziz	PROPN
hassl-4552	152	24	et	et	PROPN
hassl-4552	152	25	al	al	PROPN
hassl-4552	152	26	.	.	PROPN
hassl-4552	152	27	,	,	PUNCT
hassl-4552	152	28	2018	2018	NUM
hassl-4552	152	29	)	)	PUNCT
hassl-4552	152	30	.	.	PUNCT
hassl-4552	153	1	in	in	ADP
hassl-4552	153	2	open	open	ADJ
hassl-4552	153	3	markets	market	NOUN
hassl-4552	153	4	characterized	characterize	VERB
hassl-4552	153	5	by	by	ADP
hassl-4552	153	6	intense	intense	ADJ
hassl-4552	153	7	competition	competition	NOUN
hassl-4552	153	8	,	,	PUNCT
hassl-4552	153	9	startup	startup	NOUN
hassl-4552	153	10	hotels	hotel	NOUN
hassl-4552	153	11	with	with	ADP
hassl-4552	153	12	creative	creative	ADJ
hassl-4552	153	13	e	e	NOUN
hassl-4552	153	14	-	-	ADJ
hassl-4552	153	15	marketing	marketing	ADJ
hassl-4552	153	16	capabilities	capability	NOUN
hassl-4552	153	17	may	may	AUX
hassl-4552	153	18	enhance	enhance	VERB
hassl-4552	153	19	innovative	innovative	ADJ
hassl-4552	153	20	strategies	strategy	NOUN
hassl-4552	153	21	of	of	ADP
hassl-4552	153	22	digital	digital	ADJ
hassl-4552	153	23	marketing	marketing	NOUN
hassl-4552	153	24	to	to	PART
hassl-4552	153	25	be	be	AUX
hassl-4552	153	26	in	in	ADP
hassl-4552	153	27	amongst	amongst	ADP
hassl-4552	153	28	competitors	competitor	NOUN
hassl-4552	153	29	and	and	CCONJ
hassl-4552	153	30	intensify	intensify	VERB
hassl-4552	153	31	their	their	PRON
hassl-4552	153	32	brand	brand	NOUN
hassl-4552	153	33	visibility	visibility	NOUN
hassl-4552	153	34	(	(	PUNCT
hassl-4552	153	35	schmidt	schmidt	NOUN
hassl-4552	153	36	,	,	PUNCT
hassl-4552	153	37	2013	2013	NUM
hassl-4552	153	38	)	)	PUNCT
hassl-4552	153	39	.	.	PUNCT
hassl-4552	154	1	conversely	conversely	ADV
hassl-4552	154	2	,	,	PUNCT
hassl-4552	154	3	in	in	ADP
hassl-4552	154	4	less	less	ADV
hassl-4552	154	5	competitive	competitive	ADJ
hassl-4552	154	6	markets	market	NOUN
hassl-4552	154	7	,	,	PUNCT
hassl-4552	154	8	the	the	DET
hassl-4552	154	9	impact	impact	NOUN
hassl-4552	154	10	of	of	ADP
hassl-4552	154	11	e	e	NOUN
hassl-4552	154	12	-	-	NOUN
hassl-4552	154	13	marketing	marketing	ADJ
hassl-4552	154	14	capabilities	capability	NOUN
hassl-4552	154	15	on	on	ADP
hassl-4552	154	16	brand	brand	NOUN
hassl-4552	154	17	visibility	visibility	NOUN
hassl-4552	154	18	might	might	AUX
hassl-4552	154	19	be	be	AUX
hassl-4552	154	20	less	less	ADV
hassl-4552	154	21	noticeable	noticeable	ADJ
hassl-4552	154	22	as	as	SCONJ
hassl-4552	154	23	startups	startup	NOUN
hassl-4552	154	24	face	face	VERB
hassl-4552	154	25	fewer	few	ADJ
hassl-4552	154	26	obstacles	obstacle	NOUN
hassl-4552	154	27	in	in	ADP
hassl-4552	154	28	achieving	achieve	VERB
hassl-4552	154	29	visibility	visibility	NOUN
hassl-4552	154	30	and	and	CCONJ
hassl-4552	154	31	attracting	attract	VERB
hassl-4552	154	32	more	more	ADJ
hassl-4552	154	33	customers	customer	NOUN
hassl-4552	154	34	(	(	PUNCT
hassl-4552	154	35	talari	talari	PROPN
hassl-4552	154	36	&	&	CCONJ
hassl-4552	154	37	khoshroo	khoshroo	PROPN
hassl-4552	154	38	,	,	PUNCT
hassl-4552	154	39	2023	2023	NUM
hassl-4552	154	40	)	)	PUNCT
hassl-4552	154	41	.	.	PUNCT
hassl-4552	155	1	in	in	ADP
hassl-4552	155	2	this	this	DET
hassl-4552	155	3	regard	regard	NOUN
hassl-4552	155	4	,	,	PUNCT
hassl-4552	155	5	the	the	DET
hassl-4552	155	6	following	follow	VERB
hassl-4552	155	7	hypothesis	hypothesis	NOUN
hassl-4552	155	8	is	be	AUX
hassl-4552	155	9	formulated	formulate	VERB
hassl-4552	155	10	:	:	PUNCT
hassl-4552	155	11	h8	h8	NOUN
hassl-4552	155	12	:	:	PUNCT
hassl-4552	155	13	market	market	NOUN
hassl-4552	155	14	competition	competition	NOUN
hassl-4552	155	15	intensity	intensity	NOUN
hassl-4552	155	16	significantly	significantly	ADV
hassl-4552	155	17	moderates	moderate	VERB
hassl-4552	155	18	the	the	DET
hassl-4552	155	19	impact	impact	NOUN
hassl-4552	155	20	of	of	ADP
hassl-4552	155	21	emarketing	emarkete	VERB
hassl-4552	155	22	capabilities	capability	NOUN
hassl-4552	155	23	on	on	ADP
hassl-4552	155	24	brand	brand	NOUN
hassl-4552	155	25	visibility	visibility	NOUN
hassl-4552	155	26	in	in	ADP
hassl-4552	155	27	startup	startup	NOUN
hassl-4552	155	28	hotels	hotel	NOUN
hassl-4552	155	29	.	.	PUNCT
hassl-4552	156	1	the	the	DET
hassl-4552	156	2	moderating	moderate	VERB
hassl-4552	156	3	role	role	NOUN
hassl-4552	156	4	of	of	ADP
hassl-4552	156	5	market	market	NOUN
hassl-4552	156	6	competition	competition	NOUN
hassl-4552	156	7	intensity	intensity	NOUN
hassl-4552	156	8	significantly	significantly	ADV
hassl-4552	156	9	influences	influence	VERB
hassl-4552	156	10	the	the	DET
hassl-4552	156	11	relationship	relationship	NOUN
hassl-4552	156	12	between	between	ADP
hassl-4552	156	13	e	e	NOUN
hassl-4552	156	14	marketing	marketing	NOUN
hassl-4552	156	15	orientation	orientation	NOUN
hassl-4552	156	16	(	(	PUNCT
hassl-4552	156	17	emo	emo	NOUN
hassl-4552	156	18	)	)	PUNCT
hassl-4552	156	19	and	and	CCONJ
hassl-4552	156	20	brand	brand	NOUN
hassl-4552	156	21	visibility	visibility	NOUN
hassl-4552	156	22	in	in	ADP
hassl-4552	156	23	startup	startup	NOUN
hassl-4552	156	24	hotels	hotel	NOUN
hassl-4552	156	25	.	.	PUNCT
hassl-4552	157	1	in	in	ADP
hassl-4552	157	2	highly	highly	ADV
hassl-4552	157	3	competitive	competitive	ADJ
hassl-4552	157	4	markets	market	NOUN
hassl-4552	157	5	,	,	PUNCT
hassl-4552	157	6	where	where	SCONJ
hassl-4552	157	7	consumer	consumer	NOUN
hassl-4552	157	8	awareness	awareness	NOUN
hassl-4552	157	9	and	and	CCONJ
hassl-4552	157	10	market	market	NOUN
hassl-4552	157	11	share	share	NOUN
hassl-4552	157	12	are	be	AUX
hassl-4552	157	13	fiercely	fiercely	ADV
hassl-4552	157	14	contested	contest	VERB
hassl-4552	157	15	,	,	PUNCT
hassl-4552	157	16	the	the	DET
hassl-4552	157	17	strategic	strategic	ADJ
hassl-4552	157	18	adoption	adoption	NOUN
hassl-4552	157	19	of	of	ADP
hassl-4552	157	20	digital	digital	ADJ
hassl-4552	157	21	marketing	marketing	NOUN
hassl-4552	157	22	becomes	become	VERB
hassl-4552	157	23	increasingly	increasingly	ADV
hassl-4552	157	24	critical	critical	ADJ
hassl-4552	157	25	(	(	PUNCT
hassl-4552	157	26	reimann	reimann	PROPN
hassl-4552	157	27	et	et	PROPN
hassl-4552	157	28	al	al	PROPN
hassl-4552	157	29	.	.	PROPN
hassl-4552	157	30	,	,	PUNCT
hassl-4552	157	31	2022	2022	NUM
hassl-4552	157	32	;	;	PUNCT
hassl-4552	157	33	veleva	veleva	PROPN
hassl-4552	157	34	&	&	CCONJ
hassl-4552	157	35	tsvetanova	tsvetanova	PROPN
hassl-4552	157	36	,	,	PUNCT
hassl-4552	157	37	2020	2020	NUM
hassl-4552	157	38	)	)	PUNCT
hassl-4552	157	39	.	.	PUNCT
hassl-4552	158	1	this	this	PRON
hassl-4552	158	2	is	be	AUX
hassl-4552	158	3	because	because	SCONJ
hassl-4552	158	4	strong	strong	ADJ
hassl-4552	158	5	competition	competition	NOUN
hassl-4552	158	6	imposes	impose	VERB
hassl-4552	158	7	startups	startup	NOUN
hassl-4552	158	8	to	to	PART
hassl-4552	158	9	create	create	VERB
hassl-4552	158	10	and	and	CCONJ
hassl-4552	158	11	innovate	innovate	VERB
hassl-4552	158	12	digital	digital	ADJ
hassl-4552	158	13	tools	tool	NOUN
hassl-4552	158	14	more	more	ADV
hassl-4552	158	15	efficiently	efficiently	ADV
hassl-4552	158	16	to	to	PART
hassl-4552	158	17	inspire	inspire	VERB
hassl-4552	158	18	consumer	consumer	NOUN
hassl-4552	158	19	attention	attention	NOUN
hassl-4552	158	20	and	and	CCONJ
hassl-4552	158	21	enhance	enhance	VERB
hassl-4552	158	22	market	market	NOUN
hassl-4552	158	23	relevance	relevance	NOUN
hassl-4552	158	24	.	.	PUNCT
hassl-4552	159	1	in	in	ADP
hassl-4552	159	2	such	such	ADJ
hassl-4552	159	3	environments	environment	NOUN
hassl-4552	159	4	,	,	PUNCT
hassl-4552	159	5	startups	startup	NOUN
hassl-4552	159	6	hotels	hotel	NOUN
hassl-4552	159	7	must	must	AUX
hassl-4552	159	8	adopt	adopt	VERB
hassl-4552	159	9	a	a	DET
hassl-4552	159	10	customer	customer	NOUN
hassl-4552	159	11	-	-	PUNCT
hassl-4552	159	12	centric	centric	NOUN
hassl-4552	159	13	e	e	NOUN
hassl-4552	159	14	-	-	ADJ
hassl-4552	159	15	marketing	marketing	ADJ
hassl-4552	159	16	orientation	orientation	NOUN
hassl-4552	159	17	,	,	PUNCT
hassl-4552	159	18	emphasizing	emphasize	VERB
hassl-4552	159	19	personalized	personalized	ADJ
hassl-4552	159	20	communication	communication	NOUN
hassl-4552	159	21	and	and	CCONJ
hassl-4552	159	22	deploying	deploy	VERB
hassl-4552	159	23	advanced	advanced	ADJ
hassl-4552	159	24	strategies	strategy	NOUN
hassl-4552	159	25	to	to	PART
hassl-4552	159	26	differentiate	differentiate	VERB
hassl-4552	159	27	themselves	themselves	PRON
hassl-4552	159	28	and	and	CCONJ
hassl-4552	159	29	enhance	enhance	VERB
hassl-4552	159	30	brand	brand	NOUN
hassl-4552	159	31	visibility	visibility	NOUN
hassl-4552	159	32	(	(	PUNCT
hassl-4552	159	33	sanusi	sanusi	NOUN
hassl-4552	159	34	,	,	PUNCT
hassl-4552	159	35	januarsi	januarsi	NOUN
hassl-4552	159	36	,	,	PUNCT
hassl-4552	159	37	purbasari	purbasari	PROPN
hassl-4552	159	38	,	,	PUNCT
hassl-4552	159	39	&	&	CCONJ
hassl-4552	159	40	akhmadi	akhmadi	NOUN
hassl-4552	159	41	,	,	PUNCT
hassl-4552	159	42	2023	2023	NUM
hassl-4552	159	43	)	)	PUNCT
hassl-4552	159	44	.	.	PUNCT
hassl-4552	160	1	for	for	ADP
hassl-4552	160	2	instance	instance	NOUN
hassl-4552	160	3	,	,	PUNCT
hassl-4552	160	4	the	the	DET
hassl-4552	160	5	usage	usage	NOUN
hassl-4552	160	6	of	of	ADP
hassl-4552	160	7	data	datum	NOUN
hassl-4552	160	8	analytics	analytic	NOUN
hassl-4552	160	9	,	,	PUNCT
hassl-4552	160	10	social	social	ADJ
hassl-4552	160	11	media	medium	NOUN
hassl-4552	160	12	engagement	engagement	NOUN
hassl-4552	160	13	with	with	ADP
hassl-4552	160	14	its	its	PRON
hassl-4552	160	15	activities	activity	NOUN
hassl-4552	160	16	,	,	PUNCT
hassl-4552	160	17	and	and	CCONJ
hassl-4552	160	18	targeted	target	VERB
hassl-4552	160	19	advertising	advertising	NOUN
hassl-4552	160	20	become	become	VERB
hassl-4552	160	21	crucial	crucial	ADJ
hassl-4552	160	22	to	to	PART
hassl-4552	160	23	stand	stand	VERB
hassl-4552	160	24	out	out	ADP
hassl-4552	160	25	better	well	ADV
hassl-4552	160	26	in	in	ADP
hassl-4552	160	27	saturated	saturated	ADJ
hassl-4552	160	28	markets	market	NOUN
hassl-4552	160	29	.	.	PUNCT
hassl-4552	161	1	however	however	ADV
hassl-4552	161	2	,	,	PUNCT
hassl-4552	161	3	in	in	ADP
hassl-4552	161	4	small	small	ADJ
hassl-4552	161	5	or	or	CCONJ
hassl-4552	161	6	less	less	ADV
hassl-4552	161	7	-	-	PUNCT
hassl-4552	161	8	competitive	competitive	ADJ
hassl-4552	161	9	markets	market	NOUN
hassl-4552	161	10	,	,	PUNCT
hassl-4552	161	11	startups	startup	NOUN
hassl-4552	161	12	may	may	AUX
hassl-4552	161	13	present	present	VERB
hassl-4552	161	14	a	a	DET
hassl-4552	161	15	less	less	ADV
hassl-4552	161	16	evident	evident	ADJ
hassl-4552	161	17	e	e	ADJ
hassl-4552	161	18	-	-	ADJ
hassl-4552	161	19	marketing	marketing	ADJ
hassl-4552	161	20	orientation	orientation	NOUN
hassl-4552	161	21	as	as	ADP
hassl-4552	161	22	the	the	DET
hassl-4552	161	23	concern	concern	NOUN
hassl-4552	161	24	to	to	PART
hassl-4552	161	25	differentiate	differentiate	VERB
hassl-4552	161	26	the	the	DET
hassl-4552	161	27	services	service	NOUN
hassl-4552	161	28	and	and	CCONJ
hassl-4552	161	29	attract	attract	VERB
hassl-4552	161	30	customers	customer	NOUN
hassl-4552	161	31	is	be	AUX
hassl-4552	161	32	moderately	moderately	ADV
hassl-4552	161	33	lower	low	ADJ
hassl-4552	161	34	(	(	PUNCT
hassl-4552	161	35	o'leary	o'leary	PROPN
hassl-4552	161	36	,	,	PUNCT
hassl-4552	161	37	doran	doran	PROPN
hassl-4552	161	38	,	,	PUNCT
hassl-4552	161	39	&	&	CCONJ
hassl-4552	161	40	power	power	NOUN
hassl-4552	161	41	,	,	PUNCT
hassl-4552	161	42	2022	2022	NUM
hassl-4552	161	43	)	)	PUNCT
hassl-4552	161	44	.	.	PUNCT
hassl-4552	162	1	in	in	ADP
hassl-4552	162	2	these	these	DET
hassl-4552	162	3	viewpoints	viewpoint	NOUN
hassl-4552	162	4	,	,	PUNCT
hassl-4552	162	5	classic	classic	ADJ
hassl-4552	162	6	marketing	marketing	NOUN
hassl-4552	162	7	techniques	technique	NOUN
hassl-4552	162	8	may	may	AUX
hassl-4552	162	9	be	be	AUX
hassl-4552	162	10	satisfactory	satisfactory	ADJ
hassl-4552	162	11	and	and	CCONJ
hassl-4552	162	12	the	the	DET
hassl-4552	162	13	requirement	requirement	NOUN
hassl-4552	162	14	to	to	PART
hassl-4552	162	15	invest	invest	VERB
hassl-4552	162	16	heavily	heavily	ADV
hassl-4552	162	17	in	in	ADP
hassl-4552	162	18	digital	digital	ADJ
hassl-4552	162	19	models	model	NOUN
hassl-4552	162	20	decreases	decrease	VERB
hassl-4552	162	21	.	.	PUNCT
hassl-4552	163	1	therefore	therefore	ADV
hassl-4552	163	2	,	,	PUNCT
hassl-4552	163	3	the	the	DET
hassl-4552	163	4	result	result	NOUN
hassl-4552	163	5	of	of	ADP
hassl-4552	163	6	e	e	NOUN
hassl-4552	163	7	-	-	ADJ
hassl-4552	163	8	marketing	marketing	ADJ
hassl-4552	163	9	orientation	orientation	NOUN
hassl-4552	163	10	on	on	ADP
hassl-4552	163	11	brand	brand	NOUN
hassl-4552	163	12	visibility	visibility	NOUN
hassl-4552	163	13	is	be	AUX
hassl-4552	163	14	desired	desire	VERB
hassl-4552	163	15	to	to	PART
hassl-4552	163	16	differ	differ	VERB
hassl-4552	163	17	depending	depend	VERB
hassl-4552	163	18	on	on	ADP
hassl-4552	163	19	the	the	DET
hassl-4552	163	20	intensity	intensity	NOUN
hassl-4552	163	21	of	of	ADP
hassl-4552	163	22	market	market	NOUN
hassl-4552	163	23	competition	competition	NOUN
hassl-4552	163	24	.	.	PUNCT
hassl-4552	164	1	startups	startup	NOUN
hassl-4552	164	2	hotels	hotel	NOUN
hassl-4552	164	3	operating	operate	VERB
hassl-4552	164	4	in	in	ADP
hassl-4552	164	5	positively	positively	ADV
hassl-4552	164	6	competitive	competitive	ADJ
hassl-4552	164	7	markets	market	NOUN
hassl-4552	164	8	are	be	AUX
hassl-4552	164	9	likely	likely	ADJ
hassl-4552	164	10	to	to	PART
hassl-4552	164	11	experience	experience	VERB
hassl-4552	164	12	a	a	DET
hassl-4552	164	13	more	more	ADV
hassl-4552	164	14	powerful	powerful	ADJ
hassl-4552	164	15	relationship	relationship	NOUN
hassl-4552	164	16	between	between	ADP
hassl-4552	164	17	emo	emo	NOUN
hassl-4552	164	18	and	and	CCONJ
hassl-4552	164	19	brand	brand	NOUN
hassl-4552	164	20	visibility	visibility	NOUN
hassl-4552	164	21	as	as	SCONJ
hassl-4552	164	22	the	the	DET
hassl-4552	164	23	need	need	NOUN
hassl-4552	164	24	to	to	PART
hassl-4552	164	25	improve	improve	VERB
hassl-4552	164	26	digital	digital	ADJ
hassl-4552	164	27	tools	tool	NOUN
hassl-4552	164	28	and	and	CCONJ
hassl-4552	164	29	strategies	strategy	NOUN
hassl-4552	164	30	becomes	become	VERB
hassl-4552	164	31	more	more	ADV
hassl-4552	164	32	apparent	apparent	ADJ
hassl-4552	164	33	.	.	PUNCT
hassl-4552	165	1	this	this	DET
hassl-4552	165	2	activity	activity	NOUN
hassl-4552	165	3	emphasizes	emphasize	VERB
hassl-4552	165	4	the	the	DET
hassl-4552	165	5	significance	significance	NOUN
hassl-4552	165	6	of	of	ADP
hassl-4552	165	7	related	related	ADJ
hassl-4552	165	8	factors	factor	NOUN
hassl-4552	165	9	.	.	PUNCT
hassl-4552	166	1	for	for	ADP
hassl-4552	166	2	humanities	humanity	NOUN
hassl-4552	166	3	and	and	CCONJ
hassl-4552	166	4	social	social	ADJ
hassl-4552	166	5	sciences	science	NOUN
hassl-4552	166	6	letters	letter	NOUN
hassl-4552	166	7	,	,	PUNCT
hassl-4552	166	8	2025	2025	NUM
hassl-4552	166	9	,	,	PUNCT
hassl-4552	166	10	14(1	14(1	NUM
hassl-4552	166	11	):	):	PUNCT
hassl-4552	166	12	59	59	NUM
hassl-4552	166	13	-	-	SYM
hassl-4552	166	14	80	80	NUM
hassl-4552	166	15	65	65	NUM
hassl-4552	166	16	©	©	PROPN
hassl-4552	166	17	2026	2026	NUM
hassl-4552	166	18	conscientia	conscientia	PROPN
hassl-4552	166	19	beam	beam	PROPN
hassl-4552	166	20	.	.	PUNCT
hassl-4552	167	1	all	all	DET
hassl-4552	167	2	rights	right	NOUN
hassl-4552	167	3	reserved	reserve	VERB
hassl-4552	167	4	.	.	PUNCT
hassl-4552	168	1	example	example	NOUN
hassl-4552	168	2	,	,	PUNCT
hassl-4552	168	3	market	market	NOUN
hassl-4552	168	4	competition	competition	NOUN
hassl-4552	168	5	in	in	ADP
hassl-4552	168	6	forming	form	VERB
hassl-4552	168	7	the	the	DET
hassl-4552	168	8	efficacy	efficacy	NOUN
hassl-4552	168	9	of	of	ADP
hassl-4552	168	10	digital	digital	ADJ
hassl-4552	168	11	marketing	marketing	NOUN
hassl-4552	168	12	strategies	strategy	NOUN
hassl-4552	168	13	for	for	ADP
hassl-4552	168	14	startups	startup	NOUN
hassl-4552	168	15	hotels	hotel	NOUN
hassl-4552	168	16	.	.	PUNCT
hassl-4552	169	1	therefore	therefore	ADV
hassl-4552	169	2	,	,	PUNCT
hassl-4552	169	3	the	the	DET
hassl-4552	169	4	following	follow	VERB
hassl-4552	169	5	hypothesis	hypothesis	NOUN
hassl-4552	169	6	is	be	AUX
hassl-4552	169	7	proposed	propose	VERB
hassl-4552	169	8	:	:	PUNCT
hassl-4552	169	9	h9	h9	NOUN
hassl-4552	169	10	:	:	PUNCT
hassl-4552	169	11	market	market	NOUN
hassl-4552	169	12	competition	competition	NOUN
hassl-4552	169	13	intensity	intensity	NOUN
hassl-4552	169	14	moderates	moderate	VERB
hassl-4552	169	15	the	the	DET
hassl-4552	169	16	influence	influence	NOUN
hassl-4552	169	17	of	of	ADP
hassl-4552	169	18	e	e	NOUN
hassl-4552	169	19	-	-	ADJ
hassl-4552	169	20	marketing	marketing	ADJ
hassl-4552	169	21	orientation	orientation	NOUN
hassl-4552	169	22	on	on	ADP
hassl-4552	169	23	brand	brand	NOUN
hassl-4552	169	24	visibility	visibility	NOUN
hassl-4552	169	25	in	in	ADP
hassl-4552	169	26	startup	startup	NOUN
hassl-4552	169	27	hotels	hotel	NOUN
hassl-4552	169	28	.	.	PUNCT
hassl-4552	170	1	the	the	DET
hassl-4552	170	2	impact	impact	NOUN
hassl-4552	170	3	of	of	ADP
hassl-4552	170	4	market	market	NOUN
hassl-4552	170	5	competition	competition	NOUN
hassl-4552	170	6	intensity	intensity	NOUN
hassl-4552	170	7	extends	extend	VERB
hassl-4552	170	8	to	to	ADP
hassl-4552	170	9	e	e	NOUN
hassl-4552	170	10	-	-	NOUN
hassl-4552	170	11	relationship	relationship	NOUN
hassl-4552	170	12	management	management	NOUN
hassl-4552	170	13	(	(	PUNCT
hassl-4552	170	14	erm	erm	PROPN
hassl-4552	170	15	)	)	PUNCT
hassl-4552	170	16	and	and	CCONJ
hassl-4552	170	17	its	its	PRON
hassl-4552	170	18	effect	effect	NOUN
hassl-4552	170	19	on	on	ADP
hassl-4552	170	20	brand	brand	NOUN
hassl-4552	170	21	visibility	visibility	NOUN
hassl-4552	170	22	among	among	ADP
hassl-4552	170	23	startup	startup	NOUN
hassl-4552	170	24	hotels	hotel	NOUN
hassl-4552	170	25	.	.	PUNCT
hassl-4552	171	1	in	in	ADP
hassl-4552	171	2	busy	busy	ADJ
hassl-4552	171	3	competitive	competitive	ADJ
hassl-4552	171	4	markets	market	NOUN
hassl-4552	171	5	where	where	SCONJ
hassl-4552	171	6	customer	customer	NOUN
hassl-4552	171	7	loyalty	loyalty	NOUN
hassl-4552	171	8	is	be	AUX
hassl-4552	171	9	critical	critical	ADJ
hassl-4552	171	10	,	,	PUNCT
hassl-4552	171	11	startups	startup	NOUN
hassl-4552	171	12	hotels	hotel	NOUN
hassl-4552	171	13	should	should	AUX
hassl-4552	171	14	invest	invest	VERB
hassl-4552	171	15	in	in	ADP
hassl-4552	171	16	proactive	proactive	ADJ
hassl-4552	171	17	e	e	NOUN
hassl-4552	171	18	-	-	NOUN
hassl-4552	171	19	relationship	relationship	NOUN
hassl-4552	171	20	management	management	NOUN
hassl-4552	171	21	strategies	strategy	NOUN
hassl-4552	171	22	to	to	PART
hassl-4552	171	23	promote	promote	VERB
hassl-4552	171	24	stronger	strong	ADJ
hassl-4552	171	25	customer	customer	NOUN
hassl-4552	171	26	relationships	relationship	NOUN
hassl-4552	171	27	and	and	CCONJ
hassl-4552	171	28	enrich	enrich	VERB
hassl-4552	171	29	brand	brand	NOUN
hassl-4552	171	30	visibility	visibility	NOUN
hassl-4552	171	31	(	(	PUNCT
hassl-4552	171	32	talari	talari	PROPN
hassl-4552	171	33	&	&	CCONJ
hassl-4552	171	34	khoshroo	khoshroo	PROPN
hassl-4552	171	35	,	,	PUNCT
hassl-4552	171	36	2023	2023	NUM
hassl-4552	171	37	)	)	PUNCT
hassl-4552	171	38	.	.	PUNCT
hassl-4552	172	1	this	this	PRON
hassl-4552	172	2	is	be	AUX
hassl-4552	172	3	based	base	VERB
hassl-4552	172	4	on	on	ADP
hassl-4552	172	5	its	its	PRON
hassl-4552	172	6	intense	intense	ADJ
hassl-4552	172	7	competition	competition	NOUN
hassl-4552	172	8	and	and	CCONJ
hassl-4552	172	9	significant	significant	ADJ
hassl-4552	172	10	focus	focus	NOUN
hassl-4552	172	11	on	on	ADP
hassl-4552	172	12	retaining	retain	VERB
hassl-4552	172	13	customers	customer	NOUN
hassl-4552	172	14	through	through	ADP
hassl-4552	172	15	personalized	personalized	ADJ
hassl-4552	172	16	dealing	dealing	NOUN
hassl-4552	172	17	,	,	PUNCT
hassl-4552	172	18	suitable	suitable	ADJ
hassl-4552	172	19	time	time	NOUN
hassl-4552	172	20	communication	communication	NOUN
hassl-4552	172	21	,	,	PUNCT
hassl-4552	172	22	and	and	CCONJ
hassl-4552	172	23	better	well	ADJ
hassl-4552	172	24	value	value	NOUN
hassl-4552	172	25	-	-	PUNCT
hassl-4552	172	26	added	add	VERB
hassl-4552	172	27	with	with	ADP
hassl-4552	172	28	significant	significant	ADJ
hassl-4552	172	29	interactions	interaction	NOUN
hassl-4552	172	30	,	,	PUNCT
hassl-4552	172	31	all	all	PRON
hassl-4552	172	32	of	of	ADP
hassl-4552	172	33	which	which	PRON
hassl-4552	172	34	are	be	AUX
hassl-4552	172	35	significant	significant	ADJ
hassl-4552	172	36	to	to	ADP
hassl-4552	172	37	sufficient	sufficient	ADJ
hassl-4552	172	38	erm	erm	PROPN
hassl-4552	172	39	.	.	PUNCT
hassl-4552	173	1	startups	startup	NOUN
hassl-4552	173	2	hotels	hotel	NOUN
hassl-4552	173	3	that	that	PRON
hassl-4552	173	4	operate	operate	VERB
hassl-4552	173	5	in	in	ADP
hassl-4552	173	6	highly	highly	ADV
hassl-4552	173	7	competitive	competitive	ADJ
hassl-4552	173	8	conditions	condition	NOUN
hassl-4552	173	9	have	have	VERB
hassl-4552	173	10	more	more	ADJ
hassl-4552	173	11	potential	potential	ADJ
hassl-4552	173	12	to	to	PART
hassl-4552	173	13	assume	assume	VERB
hassl-4552	173	14	e	e	NOUN
hassl-4552	173	15	-	-	NOUN
hassl-4552	173	16	relationship	relationship	NOUN
hassl-4552	173	17	management	management	NOUN
hassl-4552	173	18	initiatives	initiative	NOUN
hassl-4552	173	19	to	to	PART
hassl-4552	173	20	distinguish	distinguish	VERB
hassl-4552	173	21	themselves	themselves	PRON
hassl-4552	173	22	and	and	CCONJ
hassl-4552	173	23	retain	retain	VERB
hassl-4552	173	24	customers	customer	NOUN
hassl-4552	173	25	in	in	ADP
hassl-4552	173	26	saturated	saturated	ADJ
hassl-4552	173	27	marketplaces	marketplace	NOUN
hassl-4552	173	28	,	,	PUNCT
hassl-4552	173	29	i.e.	i.e.	X
hassl-4552	173	30	,	,	PUNCT
hassl-4552	173	31	enhancing	enhance	VERB
hassl-4552	173	32	the	the	DET
hassl-4552	173	33	tools	tool	NOUN
hassl-4552	173	34	of	of	ADP
hassl-4552	173	35	(	(	PUNCT
hassl-4552	173	36	crm	crm	NOUN
hassl-4552	173	37	)	)	PUNCT
hassl-4552	173	38	customer	customer	NOUN
hassl-4552	173	39	relationship	relationship	NOUN
hassl-4552	173	40	management	management	NOUN
hassl-4552	173	41	,	,	PUNCT
hassl-4552	173	42	personal	personal	ADJ
hassl-4552	173	43	email	email	NOUN
hassl-4552	173	44	campaigns	campaign	NOUN
hassl-4552	173	45	,	,	PUNCT
hassl-4552	173	46	and	and	CCONJ
hassl-4552	173	47	fostering	foster	VERB
hassl-4552	173	48	loyalty	loyalty	NOUN
hassl-4552	173	49	programs	program	NOUN
hassl-4552	173	50	could	could	AUX
hassl-4552	173	51	lead	lead	VERB
hassl-4552	173	52	startups	startup	NOUN
hassl-4552	173	53	to	to	PART
hassl-4552	173	54	create	create	VERB
hassl-4552	173	55	lasting	lasting	ADJ
hassl-4552	173	56	interactions	interaction	NOUN
hassl-4552	173	57	and	and	CCONJ
hassl-4552	173	58	associations	association	NOUN
hassl-4552	173	59	with	with	ADP
hassl-4552	173	60	their	their	PRON
hassl-4552	173	61	respected	respect	VERB
hassl-4552	173	62	target	target	NOUN
hassl-4552	173	63	audience	audience	NOUN
hassl-4552	173	64	(	(	PUNCT
hassl-4552	173	65	sanusi	sanusi	PROPN
hassl-4552	173	66	et	et	PROPN
hassl-4552	173	67	al	al	PROPN
hassl-4552	173	68	.	.	PROPN
hassl-4552	173	69	,	,	PUNCT
hassl-4552	173	70	2023	2023	NUM
hassl-4552	173	71	)	)	PUNCT
hassl-4552	173	72	.	.	PUNCT
hassl-4552	174	1	on	on	ADP
hassl-4552	174	2	the	the	DET
hassl-4552	174	3	contrary	contrary	NOUN
hassl-4552	174	4	,	,	PUNCT
hassl-4552	174	5	in	in	ADP
hassl-4552	174	6	less	less	ADV
hassl-4552	174	7	competitive	competitive	ADJ
hassl-4552	174	8	markets	market	NOUN
hassl-4552	174	9	,	,	PUNCT
hassl-4552	174	10	startup	startup	NOUN
hassl-4552	174	11	hotels	hotel	NOUN
hassl-4552	174	12	could	could	AUX
hassl-4552	174	13	meet	meet	VERB
hassl-4552	174	14	fewer	few	ADJ
hassl-4552	174	15	challenges	challenge	NOUN
hassl-4552	174	16	in	in	ADP
hassl-4552	174	17	structure	structure	NOUN
hassl-4552	174	18	and	and	CCONJ
hassl-4552	174	19	sustaining	sustain	VERB
hassl-4552	174	20	customer	customer	NOUN
hassl-4552	174	21	relationships	relationship	NOUN
hassl-4552	174	22	,	,	PUNCT
hassl-4552	174	23	potentially	potentially	ADV
hassl-4552	174	24	resulting	result	VERB
hassl-4552	174	25	in	in	ADP
hassl-4552	174	26	a	a	DET
hassl-4552	174	27	weaker	weak	ADJ
hassl-4552	174	28	relationship	relationship	NOUN
hassl-4552	174	29	between	between	ADP
hassl-4552	174	30	erm	erm	PROPN
hassl-4552	174	31	and	and	CCONJ
hassl-4552	174	32	brand	brand	NOUN
hassl-4552	174	33	visibility	visibility	NOUN
hassl-4552	174	34	(	(	PUNCT
hassl-4552	174	35	aziz	aziz	PROPN
hassl-4552	174	36	et	et	PROPN
hassl-4552	174	37	al	al	PROPN
hassl-4552	174	38	.	.	PROPN
hassl-4552	174	39	,	,	PUNCT
hassl-4552	174	40	2018	2018	NUM
hassl-4552	174	41	)	)	PUNCT
hassl-4552	174	42	.	.	PUNCT
hassl-4552	175	1	in	in	ADP
hassl-4552	175	2	such	such	ADJ
hassl-4552	175	3	settings	setting	NOUN
hassl-4552	175	4	,	,	PUNCT
hassl-4552	175	5	the	the	DET
hassl-4552	175	6	need	need	NOUN
hassl-4552	175	7	to	to	PART
hassl-4552	175	8	implement	implement	VERB
hassl-4552	175	9	innovative	innovative	ADJ
hassl-4552	175	10	erm	erm	NOUN
hassl-4552	175	11	strategies	strategy	NOUN
hassl-4552	175	12	diminishes	diminish	VERB
hassl-4552	175	13	,	,	PUNCT
hassl-4552	175	14	as	as	SCONJ
hassl-4552	175	15	customer	customer	NOUN
hassl-4552	175	16	gaining	gaining	NOUN
hassl-4552	175	17	and	and	CCONJ
hassl-4552	175	18	retention	retention	NOUN
hassl-4552	175	19	may	may	AUX
hassl-4552	175	20	need	need	VERB
hassl-4552	175	21	less	less	ADJ
hassl-4552	175	22	effort	effort	NOUN
hassl-4552	175	23	.	.	PUNCT
hassl-4552	176	1	therefore	therefore	ADV
hassl-4552	176	2	,	,	PUNCT
hassl-4552	176	3	market	market	NOUN
hassl-4552	176	4	competition	competition	NOUN
hassl-4552	176	5	intensity	intensity	NOUN
hassl-4552	176	6	moderates	moderate	VERB
hassl-4552	176	7	the	the	DET
hassl-4552	176	8	effectiveness	effectiveness	NOUN
hassl-4552	176	9	of	of	ADP
hassl-4552	176	10	erm	erm	PROPN
hassl-4552	176	11	in	in	ADP
hassl-4552	176	12	enhancing	enhance	VERB
hassl-4552	176	13	brand	brand	NOUN
hassl-4552	176	14	visibility	visibility	NOUN
hassl-4552	176	15	.	.	PUNCT
hassl-4552	177	1	startups	startup	NOUN
hassl-4552	177	2	hotels	hotel	NOUN
hassl-4552	177	3	operating	operate	VERB
hassl-4552	177	4	in	in	ADP
hassl-4552	177	5	highly	highly	ADV
hassl-4552	177	6	competitive	competitive	ADJ
hassl-4552	177	7	markets	market	NOUN
hassl-4552	177	8	are	be	AUX
hassl-4552	177	9	likely	likely	ADJ
hassl-4552	177	10	to	to	PART
hassl-4552	177	11	experience	experience	VERB
hassl-4552	177	12	a	a	DET
hassl-4552	177	13	stronger	strong	ADJ
hassl-4552	177	14	relationship	relationship	NOUN
hassl-4552	177	15	between	between	ADP
hassl-4552	177	16	erm	erm	PROPN
hassl-4552	177	17	efforts	effort	NOUN
hassl-4552	177	18	and	and	CCONJ
hassl-4552	177	19	visibility	visibility	NOUN
hassl-4552	177	20	outcomes	outcome	NOUN
hassl-4552	177	21	,	,	PUNCT
hassl-4552	177	22	as	as	SCONJ
hassl-4552	177	23	the	the	DET
hassl-4552	177	24	need	need	NOUN
hassl-4552	177	25	to	to	PART
hassl-4552	177	26	differentiate	differentiate	VERB
hassl-4552	177	27	and	and	CCONJ
hassl-4552	177	28	retain	retain	VERB
hassl-4552	177	29	customers	customer	NOUN
hassl-4552	177	30	becomes	become	VERB
hassl-4552	177	31	more	more	ADV
hassl-4552	177	32	critical	critical	ADJ
hassl-4552	177	33	.	.	PUNCT
hassl-4552	178	1	this	this	PRON
hassl-4552	178	2	presents	present	VERB
hassl-4552	178	3	the	the	DET
hassl-4552	178	4	related	related	ADJ
hassl-4552	178	5	nature	nature	NOUN
hassl-4552	178	6	of	of	ADP
hassl-4552	178	7	erm	erm	PROPN
hassl-4552	178	8	's	's	PART
hassl-4552	178	9	influence	influence	NOUN
hassl-4552	178	10	,	,	PUNCT
hassl-4552	178	11	emphasizing	emphasize	VERB
hassl-4552	178	12	the	the	DET
hassl-4552	178	13	primary	primary	ADJ
hassl-4552	178	14	role	role	NOUN
hassl-4552	178	15	of	of	ADP
hassl-4552	178	16	market	market	NOUN
hassl-4552	178	17	competition	competition	NOUN
hassl-4552	178	18	as	as	ADP
hassl-4552	178	19	an	an	DET
hassl-4552	178	20	important	important	ADJ
hassl-4552	178	21	determinant	determinant	NOUN
hassl-4552	178	22	of	of	ADP
hassl-4552	178	23	its	its	PRON
hassl-4552	178	24	achievement	achievement	NOUN
hassl-4552	178	25	.	.	PUNCT
hassl-4552	179	1	thus	thus	ADV
hassl-4552	179	2	,	,	PUNCT
hassl-4552	179	3	the	the	DET
hassl-4552	179	4	following	follow	VERB
hassl-4552	179	5	hypothesis	hypothesis	NOUN
hassl-4552	179	6	is	be	AUX
hassl-4552	179	7	postulated	postulate	VERB
hassl-4552	179	8	:	:	PUNCT
hassl-4552	179	9	h10	h10	NOUN
hassl-4552	179	10	:	:	PUNCT
hassl-4552	179	11	market	market	NOUN
hassl-4552	179	12	competition	competition	NOUN
hassl-4552	179	13	intensity	intensity	NOUN
hassl-4552	179	14	significantly	significantly	ADV
hassl-4552	179	15	moderates	moderate	VERB
hassl-4552	179	16	the	the	DET
hassl-4552	179	17	impact	impact	NOUN
hassl-4552	179	18	of	of	ADP
hassl-4552	179	19	e	e	NOUN
hassl-4552	179	20	-	-	NOUN
hassl-4552	179	21	relationship	relationship	NOUN
hassl-4552	179	22	management	management	NOUN
hassl-4552	179	23	on	on	ADP
hassl-4552	179	24	brand	brand	NOUN
hassl-4552	179	25	visibility	visibility	NOUN
hassl-4552	179	26	in	in	ADP
hassl-4552	179	27	startup	startup	NOUN
hassl-4552	179	28	hotels	hotel	NOUN
hassl-4552	179	29	.	.	PUNCT
hassl-4552	180	1	figure	figure	NOUN
hassl-4552	180	2	1	1	NUM
hassl-4552	180	3	shows	show	VERB
hassl-4552	180	4	the	the	DET
hassl-4552	180	5	study	study	NOUN
hassl-4552	180	6	conceptual	conceptual	ADJ
hassl-4552	180	7	model	model	NOUN
hassl-4552	180	8	.	.	PUNCT
hassl-4552	181	1	figure	figure	NOUN
hassl-4552	181	2	1	1	NUM
hassl-4552	181	3	.	.	PUNCT
hassl-4552	182	1	the	the	DET
hassl-4552	182	2	conceptual	conceptual	ADJ
hassl-4552	182	3	model	model	NOUN
hassl-4552	182	4	.	.	PUNCT
hassl-4552	183	1	3	3	X
hassl-4552	183	2	.	.	X
hassl-4552	183	3	methodology	methodology	NOUN
hassl-4552	183	4	3.1	3.1	NUM
hassl-4552	183	5	.	.	PUNCT
hassl-4552	184	1	the	the	DET
hassl-4552	184	2	study	study	NOUN
hassl-4552	184	3	instruments	instrument	VERB
hassl-4552	184	4	a	a	DET
hassl-4552	184	5	carefully	carefully	ADV
hassl-4552	184	6	designed	design	VERB
hassl-4552	184	7	questionnaire	questionnaire	NOUN
hassl-4552	184	8	survey	survey	NOUN
hassl-4552	184	9	was	be	AUX
hassl-4552	184	10	developed	develop	VERB
hassl-4552	184	11	to	to	PART
hassl-4552	184	12	evaluate	evaluate	VERB
hassl-4552	184	13	the	the	DET
hassl-4552	184	14	study	study	NOUN
hassl-4552	184	15	's	's	PART
hassl-4552	184	16	variables	variable	NOUN
hassl-4552	184	17	and	and	CCONJ
hassl-4552	184	18	test	test	VERB
hassl-4552	184	19	the	the	DET
hassl-4552	184	20	proposed	propose	VERB
hassl-4552	184	21	hypotheses	hypothesis	NOUN
hassl-4552	184	22	.	.	PUNCT
hassl-4552	185	1	the	the	DET
hassl-4552	185	2	survey	survey	NOUN
hassl-4552	185	3	was	be	AUX
hassl-4552	185	4	constructed	construct	VERB
hassl-4552	185	5	using	use	VERB
hassl-4552	185	6	established	establish	VERB
hassl-4552	185	7	scales	scale	NOUN
hassl-4552	185	8	from	from	ADP
hassl-4552	185	9	existing	exist	VERB
hassl-4552	185	10	literature	literature	NOUN
hassl-4552	185	11	,	,	PUNCT
hassl-4552	185	12	ensuring	ensure	VERB
hassl-4552	185	13	the	the	DET
hassl-4552	185	14	validity	validity	NOUN
hassl-4552	185	15	and	and	CCONJ
hassl-4552	185	16	humanities	humanity	NOUN
hassl-4552	185	17	and	and	CCONJ
hassl-4552	185	18	social	social	ADJ
hassl-4552	185	19	sciences	science	NOUN
hassl-4552	185	20	letters	letter	NOUN
hassl-4552	185	21	,	,	PUNCT
hassl-4552	185	22	2025	2025	NUM
hassl-4552	185	23	,	,	PUNCT
hassl-4552	185	24	14(1	14(1	NUM
hassl-4552	185	25	):	):	PUNCT
hassl-4552	185	26	59	59	NUM
hassl-4552	185	27	-	-	SYM
hassl-4552	185	28	80	80	NUM
hassl-4552	185	29	66	66	NUM
hassl-4552	185	30	©	©	PROPN
hassl-4552	185	31	2026	2026	NUM
hassl-4552	185	32	conscientia	conscientia	PROPN
hassl-4552	185	33	beam	beam	PROPN
hassl-4552	185	34	.	.	PUNCT
hassl-4552	186	1	all	all	DET
hassl-4552	186	2	rights	right	NOUN
hassl-4552	186	3	reserved	reserve	VERB
hassl-4552	186	4	.	.	PUNCT
hassl-4552	187	1	reliability	reliability	NOUN
hassl-4552	187	2	of	of	ADP
hassl-4552	187	3	the	the	DET
hassl-4552	187	4	measurement	measurement	NOUN
hassl-4552	187	5	items	item	NOUN
hassl-4552	187	6	.	.	PUNCT
hassl-4552	188	1	a	a	DET
hassl-4552	188	2	pre	pre	ADJ
hassl-4552	188	3	-	-	ADJ
hassl-4552	188	4	validation	validation	ADJ
hassl-4552	188	5	procedure	procedure	NOUN
hassl-4552	188	6	was	be	AUX
hassl-4552	188	7	performed	perform	VERB
hassl-4552	188	8	,	,	PUNCT
hassl-4552	188	9	which	which	PRON
hassl-4552	188	10	included	include	VERB
hassl-4552	188	11	some	some	PRON
hassl-4552	188	12	of	of	ADP
hassl-4552	188	13	the	the	DET
hassl-4552	188	14	expert	expert	NOUN
hassl-4552	188	15	evaluations	evaluation	NOUN
hassl-4552	188	16	representing	represent	VERB
hassl-4552	188	17	the	the	DET
hassl-4552	188	18	respective	respective	ADJ
hassl-4552	188	19	target	target	NOUN
hassl-4552	188	20	demographic	demographic	ADJ
hassl-4552	188	21	to	to	PART
hassl-4552	188	22	improve	improve	VERB
hassl-4552	188	23	the	the	DET
hassl-4552	188	24	data	data	NOUN
hassl-4552	188	25	collection	collection	NOUN
hassl-4552	188	26	tool	tool	NOUN
hassl-4552	188	27	's	's	PART
hassl-4552	188	28	robustness	robustness	NOUN
hassl-4552	188	29	.	.	PUNCT
hassl-4552	189	1	academic	academic	ADJ
hassl-4552	189	2	experts	expert	NOUN
hassl-4552	189	3	'	'	PART
hassl-4552	189	4	input	input	NOUN
hassl-4552	189	5	was	be	AUX
hassl-4552	189	6	also	also	ADV
hassl-4552	189	7	included	include	VERB
hassl-4552	189	8	to	to	PART
hassl-4552	189	9	refine	refine	VERB
hassl-4552	189	10	the	the	DET
hassl-4552	189	11	questionnaire	questionnaire	NOUN
hassl-4552	189	12	well	well	ADV
hassl-4552	189	13	and	and	CCONJ
hassl-4552	189	14	confirm	confirm	VERB
hassl-4552	189	15	its	its	PRON
hassl-4552	189	16	alignment	alignment	NOUN
hassl-4552	189	17	with	with	ADP
hassl-4552	189	18	the	the	DET
hassl-4552	189	19	current	current	ADJ
hassl-4552	189	20	study	study	NOUN
hassl-4552	189	21	's	's	PART
hassl-4552	189	22	objectives	objective	NOUN
hassl-4552	189	23	.	.	PUNCT
hassl-4552	190	1	the	the	DET
hassl-4552	190	2	final	final	ADJ
hassl-4552	190	3	survey	survey	NOUN
hassl-4552	190	4	questionnaire	questionnaire	NOUN
hassl-4552	190	5	,	,	PUNCT
hassl-4552	190	6	comprising	comprise	VERB
hassl-4552	190	7	32	32	NUM
hassl-4552	190	8	items	item	NOUN
hassl-4552	190	9	(	(	PUNCT
hassl-4552	190	10	see	see	VERB
hassl-4552	190	11	appendix	appendix	NOUN
hassl-4552	190	12	1	1	NUM
hassl-4552	190	13	)	)	PUNCT
hassl-4552	190	14	was	be	AUX
hassl-4552	190	15	designed	design	VERB
hassl-4552	190	16	to	to	PART
hassl-4552	190	17	assess	assess	VERB
hassl-4552	190	18	various	various	ADJ
hassl-4552	190	19	dimensions	dimension	NOUN
hassl-4552	190	20	related	relate	VERB
hassl-4552	190	21	to	to	ADP
hassl-4552	190	22	the	the	DET
hassl-4552	190	23	digital	digital	ADJ
hassl-4552	190	24	marketing	marketing	NOUN
hassl-4552	190	25	practices	practice	NOUN
hassl-4552	190	26	of	of	ADP
hassl-4552	190	27	startup	startup	NOUN
hassl-4552	190	28	hotels	hotel	NOUN
hassl-4552	190	29	.	.	PUNCT
hassl-4552	191	1	e	e	X
hassl-4552	191	2	-	-	ADJ
hassl-4552	191	3	marketing	marketing	NOUN
hassl-4552	191	4	orientation	orientation	NOUN
hassl-4552	191	5	was	be	AUX
hassl-4552	191	6	measured	measure	VERB
hassl-4552	191	7	through	through	ADP
hassl-4552	191	8	items	item	NOUN
hassl-4552	191	9	focusing	focus	VERB
hassl-4552	191	10	on	on	ADP
hassl-4552	191	11	digital	digital	ADJ
hassl-4552	191	12	marketing	marketing	NOUN
hassl-4552	191	13	initiatives	initiative	NOUN
hassl-4552	191	14	,	,	PUNCT
hassl-4552	191	15	investment	investment	NOUN
hassl-4552	191	16	in	in	ADP
hassl-4552	191	17	innovative	innovative	ADJ
hassl-4552	191	18	practices	practice	NOUN
hassl-4552	191	19	,	,	PUNCT
hassl-4552	191	20	and	and	CCONJ
hassl-4552	191	21	the	the	DET
hassl-4552	191	22	development	development	NOUN
hassl-4552	191	23	of	of	ADP
hassl-4552	191	24	competitive	competitive	ADJ
hassl-4552	191	25	strategies	strategy	NOUN
hassl-4552	191	26	,	,	PUNCT
hassl-4552	191	27	reflecting	reflect	VERB
hassl-4552	191	28	the	the	DET
hassl-4552	191	29	strategic	strategic	ADJ
hassl-4552	191	30	emphasis	emphasis	NOUN
hassl-4552	191	31	of	of	ADP
hassl-4552	191	32	startups	startup	NOUN
hassl-4552	191	33	hotels	hotel	NOUN
hassl-4552	191	34	on	on	ADP
hassl-4552	191	35	leveraging	leverage	VERB
hassl-4552	191	36	digital	digital	ADJ
hassl-4552	191	37	networks	network	NOUN
hassl-4552	191	38	(	(	PUNCT
hassl-4552	191	39	farida	farida	NOUN
hassl-4552	191	40	,	,	PUNCT
hassl-4552	191	41	naryoso	naryoso	NOUN
hassl-4552	191	42	,	,	PUNCT
hassl-4552	191	43	&	&	CCONJ
hassl-4552	191	44	yuniawan	yuniawan	PROPN
hassl-4552	191	45	,	,	PUNCT
hassl-4552	191	46	2017	2017	NUM
hassl-4552	191	47	;	;	PUNCT
hassl-4552	191	48	huang	huang	PROPN
hassl-4552	191	49	&	&	CCONJ
hassl-4552	191	50	chen	chen	PROPN
hassl-4552	191	51	,	,	PUNCT
hassl-4552	191	52	2019	2019	NUM
hassl-4552	191	53	;	;	PUNCT
hassl-4552	191	54	mandal	mandal	PROPN
hassl-4552	191	55	,	,	PUNCT
hassl-4552	191	56	2017	2017	NUM
hassl-4552	191	57	)	)	PUNCT
hassl-4552	191	58	.	.	PUNCT
hassl-4552	192	1	similarly	similarly	ADV
hassl-4552	192	2	,	,	PUNCT
hassl-4552	192	3	erelationship	erelationship	NOUN
hassl-4552	192	4	management	management	NOUN
hassl-4552	192	5	items	item	NOUN
hassl-4552	192	6	evaluated	evaluate	VERB
hassl-4552	192	7	the	the	DET
hassl-4552	192	8	extent	extent	NOUN
hassl-4552	192	9	to	to	PART
hassl-4552	192	10	which	which	PRON
hassl-4552	192	11	organizations	organization	NOUN
hassl-4552	192	12	prioritize	prioritize	VERB
hassl-4552	192	13	personalized	personalized	ADJ
hassl-4552	192	14	communication	communication	NOUN
hassl-4552	192	15	,	,	PUNCT
hassl-4552	192	16	utilize	utilize	VERB
hassl-4552	192	17	electronic	electronic	ADJ
hassl-4552	192	18	tools	tool	NOUN
hassl-4552	192	19	for	for	ADP
hassl-4552	192	20	customer	customer	NOUN
hassl-4552	192	21	data	datum	NOUN
hassl-4552	192	22	analysis	analysis	NOUN
hassl-4552	192	23	,	,	PUNCT
hassl-4552	192	24	and	and	CCONJ
hassl-4552	192	25	engage	engage	VERB
hassl-4552	192	26	in	in	ADP
hassl-4552	192	27	regular	regular	ADJ
hassl-4552	192	28	interactions	interaction	NOUN
hassl-4552	192	29	to	to	PART
hassl-4552	192	30	build	build	VERB
hassl-4552	192	31	lasting	last	VERB
hassl-4552	192	32	relationships	relationship	NOUN
hassl-4552	192	33	(	(	PUNCT
hassl-4552	192	34	al	al	PROPN
hassl-4552	192	35	-	-	PUNCT
hassl-4552	192	36	share	share	NOUN
hassl-4552	192	37	et	et	PROPN
hassl-4552	192	38	al	al	PROPN
hassl-4552	192	39	.	.	PROPN
hassl-4552	192	40	,	,	PUNCT
hassl-4552	192	41	2023	2023	NUM
hassl-4552	192	42	;	;	PUNCT
hassl-4552	192	43	alharthey	alharthey	PROPN
hassl-4552	192	44	,	,	PUNCT
hassl-4552	192	45	2023	2023	NUM
hassl-4552	192	46	;	;	PUNCT
hassl-4552	192	47	harrigan	harrigan	PROPN
hassl-4552	192	48	,	,	PUNCT
hassl-4552	192	49	ramsey	ramsey	PROPN
hassl-4552	192	50	,	,	PUNCT
hassl-4552	192	51	&	&	CCONJ
hassl-4552	192	52	ibbotson	ibbotson	PROPN
hassl-4552	192	53	,	,	PUNCT
hassl-4552	192	54	2012	2012	NUM
hassl-4552	192	55	;	;	PUNCT
hassl-4552	192	56	stăncioiu	stăncioiu	PROPN
hassl-4552	192	57	et	et	PROPN
hassl-4552	192	58	al	al	PROPN
hassl-4552	192	59	.	.	PROPN
hassl-4552	192	60	,	,	PUNCT
hassl-4552	192	61	2023	2023	NUM
hassl-4552	192	62	)	)	PUNCT
hassl-4552	192	63	.	.	PUNCT
hassl-4552	193	1	emarketing	emarkete	VERB
hassl-4552	193	2	capabilities	capability	NOUN
hassl-4552	193	3	were	be	AUX
hassl-4552	193	4	assessed	assess	VERB
hassl-4552	193	5	through	through	ADP
hassl-4552	193	6	factors	factor	NOUN
hassl-4552	193	7	such	such	ADJ
hassl-4552	193	8	as	as	ADP
hassl-4552	193	9	investment	investment	NOUN
hassl-4552	193	10	in	in	ADP
hassl-4552	193	11	digital	digital	ADJ
hassl-4552	193	12	tools	tool	NOUN
hassl-4552	193	13	,	,	PUNCT
hassl-4552	193	14	emphasis	emphasis	NOUN
hassl-4552	193	15	on	on	ADP
hassl-4552	193	16	innovative	innovative	ADJ
hassl-4552	193	17	practices	practice	NOUN
hassl-4552	193	18	,	,	PUNCT
hassl-4552	193	19	and	and	CCONJ
hassl-4552	193	20	the	the	DET
hassl-4552	193	21	adoption	adoption	NOUN
hassl-4552	193	22	of	of	ADP
hassl-4552	193	23	customer	customer	NOUN
hassl-4552	193	24	-	-	PUNCT
hassl-4552	193	25	centric	centric	NOUN
hassl-4552	193	26	strategies	strategy	NOUN
hassl-4552	193	27	,	,	PUNCT
hassl-4552	193	28	providing	provide	VERB
hassl-4552	193	29	insights	insight	NOUN
hassl-4552	193	30	into	into	ADP
hassl-4552	193	31	the	the	DET
hassl-4552	193	32	readiness	readiness	NOUN
hassl-4552	193	33	of	of	ADP
hassl-4552	193	34	startup	startup	NOUN
hassl-4552	193	35	hotels	hotel	NOUN
hassl-4552	193	36	to	to	PART
hassl-4552	193	37	navigate	navigate	VERB
hassl-4552	193	38	the	the	DET
hassl-4552	193	39	digital	digital	ADJ
hassl-4552	193	40	landscape	landscape	NOUN
hassl-4552	193	41	(	(	PUNCT
hassl-4552	193	42	capitello	capitello	NOUN
hassl-4552	193	43	et	et	PROPN
hassl-4552	193	44	al	al	PROPN
hassl-4552	193	45	.	.	PROPN
hassl-4552	193	46	,	,	PUNCT
hassl-4552	193	47	2014	2014	NUM
hassl-4552	193	48	;	;	PUNCT
hassl-4552	193	49	farida	farida	PROPN
hassl-4552	193	50	et	et	PROPN
hassl-4552	193	51	al	al	PROPN
hassl-4552	193	52	.	.	PROPN
hassl-4552	193	53	,	,	PUNCT
hassl-4552	193	54	2017	2017	NUM
hassl-4552	193	55	;	;	PUNCT
hassl-4552	193	56	hosseini	hosseini	PROPN
hassl-4552	193	57	et	et	PROPN
hassl-4552	193	58	al	al	PROPN
hassl-4552	193	59	.	.	PROPN
hassl-4552	193	60	,	,	PUNCT
hassl-4552	193	61	2025	2025	NUM
hassl-4552	193	62	;	;	PUNCT
hassl-4552	193	63	huang	huang	PROPN
hassl-4552	193	64	&	&	CCONJ
hassl-4552	193	65	chen	chen	PROPN
hassl-4552	193	66	,	,	PUNCT
hassl-4552	193	67	2019	2019	NUM
hassl-4552	193	68	;	;	PUNCT
hassl-4552	193	69	jafari	jafari	PROPN
hassl-4552	193	70	et	et	PROPN
hassl-4552	193	71	al	al	PROPN
hassl-4552	193	72	.	.	PROPN
hassl-4552	193	73	,	,	PUNCT
hassl-4552	193	74	2023	2023	NUM
hassl-4552	193	75	;	;	PUNCT
hassl-4552	193	76	mandal	mandal	PROPN
hassl-4552	193	77	,	,	PUNCT
hassl-4552	193	78	2017	2017	NUM
hassl-4552	193	79	;	;	PUNCT
hassl-4552	193	80	sumague	sumague	PROPN
hassl-4552	193	81	&	&	CCONJ
hassl-4552	193	82	briones	briones	PROPN
hassl-4552	193	83	,	,	PUNCT
hassl-4552	193	84	2022	2022	NUM
hassl-4552	193	85	)	)	PUNCT
hassl-4552	193	86	.	.	PUNCT
hassl-4552	194	1	brand	brand	NOUN
hassl-4552	194	2	visibility	visibility	NOUN
hassl-4552	194	3	dimensions	dimension	NOUN
hassl-4552	194	4	included	include	VERB
hassl-4552	194	5	the	the	DET
hassl-4552	194	6	use	use	NOUN
hassl-4552	194	7	of	of	ADP
hassl-4552	194	8	digital	digital	ADJ
hassl-4552	194	9	tools	tool	NOUN
hassl-4552	194	10	,	,	PUNCT
hassl-4552	194	11	prioritization	prioritization	NOUN
hassl-4552	194	12	of	of	ADP
hassl-4552	194	13	customer	customer	NOUN
hassl-4552	194	14	engagement	engagement	NOUN
hassl-4552	194	15	,	,	PUNCT
hassl-4552	194	16	and	and	CCONJ
hassl-4552	194	17	monitoring	monitoring	NOUN
hassl-4552	194	18	of	of	ADP
hassl-4552	194	19	brand	brand	NOUN
hassl-4552	194	20	perceptions	perception	NOUN
hassl-4552	194	21	to	to	PART
hassl-4552	194	22	enhance	enhance	VERB
hassl-4552	194	23	visibility	visibility	NOUN
hassl-4552	194	24	and	and	CCONJ
hassl-4552	194	25	recognition	recognition	NOUN
hassl-4552	194	26	(	(	PUNCT
hassl-4552	194	27	avicenny	avicenny	PROPN
hassl-4552	194	28	&	&	CCONJ
hassl-4552	194	29	rahayu	rahayu	PROPN
hassl-4552	194	30	,	,	PUNCT
hassl-4552	194	31	2022	2022	NUM
hassl-4552	194	32	;	;	PUNCT
hassl-4552	194	33	hosseini	hosseini	PROPN
hassl-4552	194	34	et	et	PROPN
hassl-4552	194	35	al	al	PROPN
hassl-4552	194	36	.	.	PROPN
hassl-4552	194	37	,	,	PUNCT
hassl-4552	194	38	2025	2025	NUM
hassl-4552	194	39	;	;	PUNCT
hassl-4552	194	40	jafari	jafari	PROPN
hassl-4552	194	41	et	et	PROPN
hassl-4552	194	42	al	al	PROPN
hassl-4552	194	43	.	.	PROPN
hassl-4552	194	44	,	,	PUNCT
hassl-4552	194	45	2023	2023	NUM
hassl-4552	194	46	;	;	PUNCT
hassl-4552	194	47	rather	rather	ADV
hassl-4552	194	48	et	et	PROPN
hassl-4552	194	49	al	al	PROPN
hassl-4552	194	50	.	.	PROPN
hassl-4552	194	51	,	,	PUNCT
hassl-4552	194	52	2022	2022	NUM
hassl-4552	194	53	;	;	PUNCT
hassl-4552	194	54	rinaldi	rinaldi	PROPN
hassl-4552	194	55	,	,	PUNCT
hassl-4552	194	56	millanyani	millanyani	NOUN
hassl-4552	194	57	,	,	PUNCT
hassl-4552	194	58	&	&	CCONJ
hassl-4552	194	59	trianasari	trianasari	NOUN
hassl-4552	194	60	,	,	PUNCT
hassl-4552	194	61	2024	2024	NUM
hassl-4552	194	62	;	;	PUNCT
hassl-4552	194	63	setiarini	setiarini	PROPN
hassl-4552	194	64	et	et	PROPN
hassl-4552	194	65	al	al	PROPN
hassl-4552	194	66	.	.	PROPN
hassl-4552	194	67	,	,	PUNCT
hassl-4552	194	68	2023	2023	NUM
hassl-4552	194	69	;	;	PUNCT
hassl-4552	194	70	sumague	sumague	PROPN
hassl-4552	194	71	&	&	CCONJ
hassl-4552	194	72	briones	briones	PROPN
hassl-4552	194	73	,	,	PUNCT
hassl-4552	194	74	2022	2022	NUM
hassl-4552	194	75	;	;	PUNCT
hassl-4552	194	76	yousafzai	yousafzai	NOUN
hassl-4552	194	77	,	,	PUNCT
hassl-4552	194	78	2023	2023	NUM
hassl-4552	194	79	)	)	PUNCT
hassl-4552	194	80	.	.	PUNCT
hassl-4552	195	1	brand	brand	NOUN
hassl-4552	195	2	loyalty	loyalty	NOUN
hassl-4552	195	3	items	item	NOUN
hassl-4552	195	4	explored	explore	VERB
hassl-4552	195	5	startups	startup	NOUN
hassl-4552	195	6	'	'	PART
hassl-4552	195	7	commitment	commitment	NOUN
hassl-4552	195	8	to	to	ADP
hassl-4552	195	9	maintaining	maintain	VERB
hassl-4552	195	10	long	long	ADJ
hassl-4552	195	11	-	-	PUNCT
hassl-4552	195	12	term	term	NOUN
hassl-4552	195	13	relationships	relationship	NOUN
hassl-4552	195	14	,	,	PUNCT
hassl-4552	195	15	emphasizing	emphasize	VERB
hassl-4552	195	16	customer	customer	NOUN
hassl-4552	195	17	satisfaction	satisfaction	NOUN
hassl-4552	195	18	,	,	PUNCT
hassl-4552	195	19	and	and	CCONJ
hassl-4552	195	20	employing	employ	VERB
hassl-4552	195	21	digital	digital	ADJ
hassl-4552	195	22	tools	tool	NOUN
hassl-4552	195	23	to	to	PART
hassl-4552	195	24	improve	improve	VERB
hassl-4552	195	25	engagement	engagement	NOUN
hassl-4552	195	26	and	and	CCONJ
hassl-4552	195	27	foster	foster	ADJ
hassl-4552	195	28	loyalty	loyalty	NOUN
hassl-4552	195	29	(	(	PUNCT
hassl-4552	195	30	al	al	PROPN
hassl-4552	195	31	-	-	PUNCT
hassl-4552	195	32	share	share	NOUN
hassl-4552	195	33	et	et	PROPN
hassl-4552	195	34	al	al	PROPN
hassl-4552	195	35	.	.	PROPN
hassl-4552	195	36	,	,	PUNCT
hassl-4552	195	37	2023	2023	NUM
hassl-4552	195	38	;	;	PUNCT
hassl-4552	195	39	bhanot	bhanot	PROPN
hassl-4552	195	40	et	et	PROPN
hassl-4552	195	41	al	al	PROPN
hassl-4552	195	42	.	.	PROPN
hassl-4552	195	43	,	,	PUNCT
hassl-4552	195	44	2023	2023	NUM
hassl-4552	195	45	;	;	PUNCT
hassl-4552	195	46	harrigan	harrigan	PROPN
hassl-4552	195	47	et	et	PROPN
hassl-4552	195	48	al	al	PROPN
hassl-4552	195	49	.	.	PROPN
hassl-4552	195	50	,	,	PUNCT
hassl-4552	195	51	2012	2012	NUM
hassl-4552	195	52	;	;	PUNCT
hassl-4552	195	53	stăncioiu	stăncioiu	PROPN
hassl-4552	195	54	et	et	PROPN
hassl-4552	195	55	al	al	PROPN
hassl-4552	195	56	.	.	PROPN
hassl-4552	195	57	,	,	PUNCT
hassl-4552	195	58	2023	2023	NUM
hassl-4552	195	59	)	)	PUNCT
hassl-4552	195	60	.	.	PUNCT
hassl-4552	196	1	finally	finally	ADV
hassl-4552	196	2	,	,	PUNCT
hassl-4552	196	3	market	market	NOUN
hassl-4552	196	4	competition	competition	NOUN
hassl-4552	196	5	intensity	intensity	NOUN
hassl-4552	196	6	items	item	NOUN
hassl-4552	196	7	assessed	assess	VERB
hassl-4552	196	8	participants	participant	NOUN
hassl-4552	196	9	'	'	PART
hassl-4552	196	10	perceptions	perception	NOUN
hassl-4552	196	11	of	of	ADP
hassl-4552	196	12	operating	operate	VERB
hassl-4552	196	13	in	in	ADP
hassl-4552	196	14	competitive	competitive	ADJ
hassl-4552	196	15	environments	environment	NOUN
hassl-4552	196	16	,	,	PUNCT
hassl-4552	196	17	the	the	DET
hassl-4552	196	18	challenges	challenge	NOUN
hassl-4552	196	19	of	of	ADP
hassl-4552	196	20	gaining	gain	VERB
hassl-4552	196	21	visibility	visibility	NOUN
hassl-4552	196	22	,	,	PUNCT
hassl-4552	196	23	and	and	CCONJ
hassl-4552	196	24	the	the	DET
hassl-4552	196	25	adoption	adoption	NOUN
hassl-4552	196	26	of	of	ADP
hassl-4552	196	27	customer	customer	NOUN
hassl-4552	196	28	-	-	PUNCT
hassl-4552	196	29	centric	centric	NOUN
hassl-4552	196	30	e	e	NOUN
hassl-4552	196	31	-	-	ADJ
hassl-4552	196	32	marketing	marketing	ADJ
hassl-4552	196	33	orientations	orientation	NOUN
hassl-4552	196	34	in	in	ADP
hassl-4552	196	35	response	response	NOUN
hassl-4552	196	36	to	to	ADP
hassl-4552	196	37	intense	intense	ADJ
hassl-4552	196	38	competition	competition	NOUN
hassl-4552	196	39	(	(	PUNCT
hassl-4552	196	40	o'leary	o'leary	PROPN
hassl-4552	196	41	et	et	PROPN
hassl-4552	196	42	al	al	PROPN
hassl-4552	196	43	.	.	PROPN
hassl-4552	196	44	,	,	PUNCT
hassl-4552	196	45	2022	2022	NUM
hassl-4552	196	46	;	;	PUNCT
hassl-4552	196	47	reimann	reimann	PROPN
hassl-4552	196	48	et	et	PROPN
hassl-4552	196	49	al	al	PROPN
hassl-4552	196	50	.	.	PROPN
hassl-4552	196	51	,	,	PUNCT
hassl-4552	196	52	2022	2022	NUM
hassl-4552	196	53	;	;	PUNCT
hassl-4552	196	54	sanusi	sanusi	PROPN
hassl-4552	196	55	et	et	PROPN
hassl-4552	196	56	al	al	PROPN
hassl-4552	196	57	.	.	PROPN
hassl-4552	196	58	,	,	PUNCT
hassl-4552	196	59	2023	2023	NUM
hassl-4552	196	60	;	;	PUNCT
hassl-4552	196	61	talari	talari	PROPN
hassl-4552	196	62	&	&	CCONJ
hassl-4552	196	63	khoshroo	khoshroo	PROPN
hassl-4552	196	64	,	,	PUNCT
hassl-4552	196	65	2023	2023	NUM
hassl-4552	196	66	)	)	PUNCT
hassl-4552	196	67	.	.	PUNCT
hassl-4552	197	1	as	as	ADP
hassl-4552	197	2	a	a	DET
hassl-4552	197	3	popular	popular	ADJ
hassl-4552	197	4	measurement	measurement	NOUN
hassl-4552	197	5	in	in	ADP
hassl-4552	197	6	social	social	ADJ
hassl-4552	197	7	science	science	NOUN
hassl-4552	197	8	research	research	NOUN
hassl-4552	197	9	,	,	PUNCT
hassl-4552	197	10	a	a	DET
hassl-4552	197	11	5	5	NUM
hassl-4552	197	12	-	-	PUNCT
hassl-4552	197	13	point	point	NOUN
hassl-4552	197	14	likert	likert	ADJ
hassl-4552	197	15	scale	scale	NOUN
hassl-4552	197	16	was	be	AUX
hassl-4552	197	17	utilized	utilize	VERB
hassl-4552	197	18	to	to	PART
hassl-4552	197	19	collect	collect	VERB
hassl-4552	197	20	the	the	DET
hassl-4552	197	21	responses	response	NOUN
hassl-4552	197	22	of	of	ADP
hassl-4552	197	23	the	the	DET
hassl-4552	197	24	participants	participant	NOUN
hassl-4552	197	25	,	,	PUNCT
hassl-4552	197	26	ensuring	ensure	VERB
hassl-4552	197	27	a	a	DET
hassl-4552	197	28	consistent	consistent	ADJ
hassl-4552	197	29	and	and	CCONJ
hassl-4552	197	30	measurable	measurable	ADJ
hassl-4552	197	31	method	method	NOUN
hassl-4552	197	32	of	of	ADP
hassl-4552	197	33	data	datum	NOUN
hassl-4552	197	34	collection	collection	NOUN
hassl-4552	197	35	.	.	PUNCT
hassl-4552	198	1	the	the	DET
hassl-4552	198	2	survey	survey	NOUN
hassl-4552	198	3	was	be	AUX
hassl-4552	198	4	distributed	distribute	VERB
hassl-4552	198	5	to	to	ADP
hassl-4552	198	6	participants	participant	NOUN
hassl-4552	198	7	representing	represent	VERB
hassl-4552	198	8	startup	startup	NOUN
hassl-4552	198	9	hotels	hotel	NOUN
hassl-4552	198	10	in	in	ADP
hassl-4552	198	11	jordan	jordan	PROPN
hassl-4552	198	12	,	,	PUNCT
hassl-4552	198	13	providing	provide	VERB
hassl-4552	198	14	valuable	valuable	ADJ
hassl-4552	198	15	insights	insight	NOUN
hassl-4552	198	16	into	into	ADP
hassl-4552	198	17	the	the	DET
hassl-4552	198	18	digital	digital	ADJ
hassl-4552	198	19	marketing	marketing	NOUN
hassl-4552	198	20	practices	practice	NOUN
hassl-4552	198	21	of	of	ADP
hassl-4552	198	22	this	this	DET
hassl-4552	198	23	demographic	demographic	NOUN
hassl-4552	198	24	.	.	PUNCT
hassl-4552	199	1	this	this	DET
hassl-4552	199	2	study	study	NOUN
hassl-4552	199	3	was	be	AUX
hassl-4552	199	4	conducted	conduct	VERB
hassl-4552	199	5	during	during	ADP
hassl-4552	199	6	a	a	DET
hassl-4552	199	7	quick	quick	ADJ
hassl-4552	199	8	digital	digital	ADJ
hassl-4552	199	9	transformation	transformation	NOUN
hassl-4552	199	10	period	period	NOUN
hassl-4552	199	11	in	in	ADP
hassl-4552	199	12	jordan	jordan	PROPN
hassl-4552	199	13	’s	’s	PART
hassl-4552	199	14	hotel	hotel	NOUN
hassl-4552	199	15	industry	industry	NOUN
hassl-4552	199	16	,	,	PUNCT
hassl-4552	199	17	especially	especially	ADV
hassl-4552	199	18	in	in	ADP
hassl-4552	199	19	response	response	NOUN
hassl-4552	199	20	to	to	ADP
hassl-4552	199	21	market	market	NOUN
hassl-4552	199	22	competition	competition	NOUN
hassl-4552	199	23	growth	growth	NOUN
hassl-4552	199	24	and	and	CCONJ
hassl-4552	199	25	developing	develop	VERB
hassl-4552	199	26	consumer	consumer	NOUN
hassl-4552	199	27	behavior	behavior	NOUN
hassl-4552	199	28	toward	toward	ADP
hassl-4552	199	29	digital	digital	ADJ
hassl-4552	199	30	connections	connection	NOUN
hassl-4552	199	31	.	.	PUNCT
hassl-4552	200	1	the	the	DET
hassl-4552	200	2	reason	reason	NOUN
hassl-4552	200	3	for	for	ADP
hassl-4552	200	4	selecting	select	VERB
hassl-4552	200	5	this	this	DET
hassl-4552	200	6	timeframe	timeframe	NOUN
hassl-4552	200	7	is	be	AUX
hassl-4552	200	8	that	that	SCONJ
hassl-4552	200	9	it	it	PRON
hassl-4552	200	10	aligns	align	VERB
hassl-4552	200	11	with	with	ADP
hassl-4552	200	12	the	the	DET
hassl-4552	200	13	post	post	ADJ
hassl-4552	200	14	-	-	ADJ
hassl-4552	200	15	pandemic	pandemic	ADJ
hassl-4552	200	16	recovery	recovery	NOUN
hassl-4552	200	17	time	time	NOUN
hassl-4552	200	18	;	;	PUNCT
hassl-4552	200	19	the	the	DET
hassl-4552	200	20	data	data	NOUN
hassl-4552	200	21	collection	collection	NOUN
hassl-4552	200	22	period	period	NOUN
hassl-4552	200	23	was	be	AUX
hassl-4552	200	24	during	during	ADP
hassl-4552	200	25	june	june	PROPN
hassl-4552	200	26	and	and	CCONJ
hassl-4552	200	27	july	july	PROPN
hassl-4552	200	28	2024	2024	NUM
hassl-4552	200	29	,	,	PUNCT
hassl-4552	200	30	when	when	SCONJ
hassl-4552	200	31	startup	startup	NOUN
hassl-4552	200	32	hotels	hotel	NOUN
hassl-4552	200	33	are	be	AUX
hassl-4552	200	34	strong	strong	ADJ
hassl-4552	200	35	and	and	CCONJ
hassl-4552	200	36	actively	actively	ADV
hassl-4552	200	37	adopting	adopt	VERB
hassl-4552	200	38	e	e	NOUN
hassl-4552	200	39	-	-	ADJ
hassl-4552	200	40	marketing	marketing	ADJ
hassl-4552	200	41	strategies	strategy	NOUN
hassl-4552	200	42	to	to	PART
hassl-4552	200	43	develop	develop	VERB
hassl-4552	200	44	their	their	PRON
hassl-4552	200	45	brand	brand	NOUN
hassl-4552	200	46	visibility	visibility	NOUN
hassl-4552	200	47	as	as	ADV
hassl-4552	200	48	well	well	ADV
hassl-4552	200	49	as	as	ADP
hassl-4552	200	50	customer	customer	NOUN
hassl-4552	200	51	loyalty	loyalty	NOUN
hassl-4552	200	52	.	.	PUNCT
hassl-4552	201	1	besides	besides	SCONJ
hassl-4552	201	2	,	,	PUNCT
hassl-4552	201	3	the	the	DET
hassl-4552	201	4	development	development	NOUN
hassl-4552	201	5	of	of	ADP
hassl-4552	201	6	digital	digital	ADJ
hassl-4552	201	7	marketing	marketing	NOUN
hassl-4552	201	8	in	in	ADP
hassl-4552	201	9	the	the	DET
hassl-4552	201	10	hotel	hotel	NOUN
hassl-4552	201	11	industry	industry	NOUN
hassl-4552	201	12	has	have	AUX
hassl-4552	201	13	been	be	AUX
hassl-4552	201	14	enhanced	enhance	VERB
hassl-4552	201	15	by	by	ADP
hassl-4552	201	16	changing	change	VERB
hassl-4552	201	17	tourism	tourism	NOUN
hassl-4552	201	18	practices	practice	NOUN
hassl-4552	201	19	,	,	PUNCT
hassl-4552	201	20	improved	improved	ADJ
hassl-4552	201	21	trust	trust	NOUN
hassl-4552	201	22	in	in	ADP
hassl-4552	201	23	online	online	ADJ
hassl-4552	201	24	booking	booking	NOUN
hassl-4552	201	25	platforms	platform	NOUN
hassl-4552	201	26	,	,	PUNCT
hassl-4552	201	27	and	and	CCONJ
hassl-4552	201	28	moving	move	VERB
hassl-4552	201	29	customer	customer	NOUN
hassl-4552	201	30	expectations	expectation	NOUN
hassl-4552	201	31	toward	toward	ADP
hassl-4552	201	32	personalized	personalized	ADJ
hassl-4552	201	33	engagement	engagement	NOUN
hassl-4552	201	34	within	within	ADP
hassl-4552	201	35	the	the	DET
hassl-4552	201	36	digital	digital	ADJ
hassl-4552	201	37	network	network	NOUN
hassl-4552	201	38	.	.	PUNCT
hassl-4552	202	1	this	this	PRON
hassl-4552	202	2	makes	make	VERB
hassl-4552	202	3	the	the	DET
hassl-4552	202	4	selected	select	VERB
hassl-4552	202	5	period	period	NOUN
hassl-4552	202	6	highly	highly	ADV
hassl-4552	202	7	relevant	relevant	ADJ
hassl-4552	202	8	for	for	ADP
hassl-4552	202	9	studying	study	VERB
hassl-4552	202	10	the	the	DET
hassl-4552	202	11	e	e	NOUN
hassl-4552	202	12	-	-	ADJ
hassl-4552	202	13	marketing	marketing	ADJ
hassl-4552	202	14	dynamics	dynamic	NOUN
hassl-4552	202	15	approach	approach	NOUN
hassl-4552	202	16	within	within	ADP
hassl-4552	202	17	startup	startup	NOUN
hassl-4552	202	18	hotels	hotel	NOUN
hassl-4552	202	19	.	.	PUNCT
hassl-4552	203	1	3.2	3.2	NUM
hassl-4552	203	2	.	.	PUNCT
hassl-4552	204	1	sample	sample	NOUN
hassl-4552	204	2	and	and	CCONJ
hassl-4552	204	3	data	datum	NOUN
hassl-4552	204	4	collection	collection	NOUN
hassl-4552	204	5	due	due	ADP
hassl-4552	204	6	to	to	ADP
hassl-4552	204	7	challenges	challenge	NOUN
hassl-4552	204	8	in	in	ADP
hassl-4552	204	9	establishing	establish	VERB
hassl-4552	204	10	an	an	DET
hassl-4552	204	11	exact	exact	ADJ
hassl-4552	204	12	figure	figure	NOUN
hassl-4552	204	13	for	for	ADP
hassl-4552	204	14	the	the	DET
hassl-4552	204	15	study	study	NOUN
hassl-4552	204	16	population	population	NOUN
hassl-4552	204	17	and	and	CCONJ
hassl-4552	204	18	the	the	DET
hassl-4552	204	19	absence	absence	NOUN
hassl-4552	204	20	of	of	ADP
hassl-4552	204	21	consistent	consistent	ADJ
hassl-4552	204	22	statistics	statistic	NOUN
hassl-4552	204	23	regarding	regard	VERB
hassl-4552	204	24	the	the	DET
hassl-4552	204	25	number	number	NOUN
hassl-4552	204	26	of	of	ADP
hassl-4552	204	27	jordanian	jordanian	ADJ
hassl-4552	204	28	startup	startup	NOUN
hassl-4552	204	29	hotels	hotel	NOUN
hassl-4552	204	30	encompassing	encompass	VERB
hassl-4552	204	31	registered	register	VERB
hassl-4552	204	32	and	and	CCONJ
hassl-4552	204	33	unregistered	unregistered	ADJ
hassl-4552	204	34	entities	entity	NOUN
hassl-4552	204	35	,	,	PUNCT
hassl-4552	204	36	the	the	DET
hassl-4552	204	37	researchers	researcher	NOUN
hassl-4552	204	38	opted	opt	VERB
hassl-4552	204	39	for	for	ADP
hassl-4552	204	40	a	a	DET
hassl-4552	204	41	convenient	convenient	ADJ
hassl-4552	204	42	sampling	sample	VERB
hassl-4552	204	43	approach	approach	NOUN
hassl-4552	204	44	to	to	PART
hassl-4552	204	45	fulfill	fulfill	VERB
hassl-4552	204	46	the	the	DET
hassl-4552	204	47	study	study	NOUN
hassl-4552	204	48	's	's	PART
hassl-4552	204	49	objectives	objective	NOUN
hassl-4552	204	50	.	.	PUNCT
hassl-4552	205	1	engaging	engage	VERB
hassl-4552	205	2	with	with	ADP
hassl-4552	205	3	the	the	DET
hassl-4552	205	4	managers	manager	NOUN
hassl-4552	205	5	of	of	ADP
hassl-4552	205	6	these	these	DET
hassl-4552	205	7	companies	company	NOUN
hassl-4552	205	8	proved	prove	VERB
hassl-4552	205	9	arduous	arduous	ADJ
hassl-4552	205	10	owing	owe	VERB
hassl-4552	205	11	to	to	ADP
hassl-4552	205	12	the	the	DET
hassl-4552	205	13	need	need	NOUN
hassl-4552	205	14	for	for	ADP
hassl-4552	205	15	precise	precise	ADJ
hassl-4552	205	16	records	record	NOUN
hassl-4552	205	17	facilitating	facilitate	VERB
hassl-4552	205	18	communication	communication	NOUN
hassl-4552	205	19	with	with	ADP
hassl-4552	205	20	such	such	ADJ
hassl-4552	205	21	entities	entity	NOUN
hassl-4552	205	22	.	.	PUNCT
hassl-4552	206	1	consequently	consequently	ADV
hassl-4552	206	2	,	,	PUNCT
hassl-4552	206	3	startup	startup	NOUN
hassl-4552	206	4	companies	company	NOUN
hassl-4552	206	5	were	be	AUX
hassl-4552	206	6	identified	identify	VERB
hassl-4552	206	7	through	through	ADP
hassl-4552	206	8	online	online	ADJ
hassl-4552	206	9	searches	search	NOUN
hassl-4552	206	10	and	and	CCONJ
hassl-4552	206	11	raising	raise	VERB
hassl-4552	206	12	personal	personal	ADJ
hassl-4552	206	13	connections	connection	NOUN
hassl-4552	206	14	within	within	ADP
hassl-4552	206	15	the	the	DET
hassl-4552	206	16	research	research	NOUN
hassl-4552	206	17	team	team	NOUN
hassl-4552	206	18	to	to	PART
hassl-4552	206	19	establish	establish	VERB
hassl-4552	206	20	contact	contact	NOUN
hassl-4552	206	21	with	with	ADP
hassl-4552	206	22	the	the	DET
hassl-4552	206	23	managers	manager	NOUN
hassl-4552	206	24	.	.	PUNCT
hassl-4552	207	1	data	datum	NOUN
hassl-4552	207	2	was	be	AUX
hassl-4552	207	3	collected	collect	VERB
hassl-4552	207	4	through	through	ADP
hassl-4552	207	5	direct	direct	ADJ
hassl-4552	207	6	communication	communication	NOUN
hassl-4552	207	7	with	with	ADP
hassl-4552	207	8	managers	manager	NOUN
hassl-4552	207	9	,	,	PUNCT
hassl-4552	207	10	email	email	NOUN
hassl-4552	207	11	correspondence	correspondence	NOUN
hassl-4552	207	12	,	,	PUNCT
hassl-4552	207	13	or	or	CCONJ
hassl-4552	207	14	whatsapp	whatsapp	NOUN
hassl-4552	207	15	,	,	PUNCT
hassl-4552	207	16	utilizing	utilize	VERB
hassl-4552	207	17	google	google	NOUN
hassl-4552	207	18	forms	form	NOUN
hassl-4552	207	19	.	.	PUNCT
hassl-4552	208	1	two	two	NUM
hassl-4552	208	2	hundred	hundred	NUM
hassl-4552	208	3	eighty	eighty	NUM
hassl-4552	208	4	-	-	PUNCT
hassl-4552	208	5	three	three	NUM
hassl-4552	208	6	complete	complete	ADJ
hassl-4552	208	7	humanities	humanity	NOUN
hassl-4552	208	8	and	and	CCONJ
hassl-4552	208	9	social	social	ADJ
hassl-4552	208	10	sciences	science	NOUN
hassl-4552	208	11	letters	letter	NOUN
hassl-4552	208	12	,	,	PUNCT
hassl-4552	208	13	2025	2025	NUM
hassl-4552	208	14	,	,	PUNCT
hassl-4552	208	15	14(1	14(1	NUM
hassl-4552	208	16	):	):	PUNCT
hassl-4552	208	17	59	59	NUM
hassl-4552	208	18	-	-	SYM
hassl-4552	208	19	80	80	NUM
hassl-4552	208	20	67	67	NUM
hassl-4552	208	21	©	©	PROPN
hassl-4552	208	22	2026	2026	NUM
hassl-4552	208	23	conscientia	conscientia	PROPN
hassl-4552	208	24	beam	beam	PROPN
hassl-4552	208	25	.	.	PUNCT
hassl-4552	209	1	all	all	DET
hassl-4552	209	2	rights	right	NOUN
hassl-4552	209	3	reserved	reserve	VERB
hassl-4552	209	4	.	.	PUNCT
hassl-4552	210	1	responses	response	NOUN
hassl-4552	210	2	were	be	AUX
hassl-4552	210	3	garnered	garner	VERB
hassl-4552	210	4	from	from	ADP
hassl-4552	210	5	diverse	diverse	ADJ
hassl-4552	210	6	managerial	managerial	ADJ
hassl-4552	210	7	positions	position	NOUN
hassl-4552	210	8	within	within	ADP
hassl-4552	210	9	jordanian	jordanian	ADJ
hassl-4552	210	10	startup	startup	NOUN
hassl-4552	210	11	hotels	hotel	NOUN
hassl-4552	210	12	.	.	PUNCT
hassl-4552	211	1	subsequent	subsequent	ADJ
hassl-4552	211	2	scrutiny	scrutiny	NOUN
hassl-4552	211	3	of	of	ADP
hassl-4552	211	4	the	the	DET
hassl-4552	211	5	data	datum	NOUN
hassl-4552	211	6	led	lead	VERB
hassl-4552	211	7	to	to	ADP
hassl-4552	211	8	the	the	DET
hassl-4552	211	9	exclusion	exclusion	NOUN
hassl-4552	211	10	of	of	ADP
hassl-4552	211	11	17	17	NUM
hassl-4552	211	12	responses	response	NOUN
hassl-4552	211	13	deemed	deem	VERB
hassl-4552	211	14	unsuitable	unsuitable	ADJ
hassl-4552	211	15	for	for	ADP
hassl-4552	211	16	analysis	analysis	NOUN
hassl-4552	211	17	due	due	ADJ
hassl-4552	211	18	to	to	ADP
hassl-4552	211	19	outliers	outlier	NOUN
hassl-4552	211	20	or	or	CCONJ
hassl-4552	211	21	lack	lack	NOUN
hassl-4552	211	22	of	of	ADP
hassl-4552	211	23	engagement	engagement	NOUN
hassl-4552	211	24	.	.	PUNCT
hassl-4552	212	1	thus	thus	ADV
hassl-4552	212	2	,	,	PUNCT
hassl-4552	212	3	the	the	DET
hassl-4552	212	4	resulting	result	VERB
hassl-4552	212	5	sample	sample	NOUN
hassl-4552	212	6	size	size	NOUN
hassl-4552	212	7	of	of	ADP
hassl-4552	212	8	260	260	NUM
hassl-4552	212	9	individuals	individual	NOUN
hassl-4552	212	10	furnishes	furnish	VERB
hassl-4552	212	11	a	a	DET
hassl-4552	212	12	robust	robust	ADJ
hassl-4552	212	13	dataset	dataset	NOUN
hassl-4552	212	14	for	for	ADP
hassl-4552	212	15	scrutinizing	scrutinize	VERB
hassl-4552	212	16	the	the	DET
hassl-4552	212	17	proposed	propose	VERB
hassl-4552	212	18	hypotheses	hypothesis	NOUN
hassl-4552	212	19	utilizing	utilize	VERB
hassl-4552	212	20	smart	smart	ADJ
hassl-4552	212	21	-	-	PUNCT
hassl-4552	212	22	pls	pls	NOUN
hassl-4552	212	23	.	.	PUNCT
hassl-4552	213	1	the	the	DET
hassl-4552	213	2	findings	finding	NOUN
hassl-4552	213	3	in	in	ADP
hassl-4552	213	4	table	table	NOUN
hassl-4552	213	5	1	1	NUM
hassl-4552	213	6	offer	offer	VERB
hassl-4552	213	7	valuable	valuable	ADJ
hassl-4552	213	8	insights	insight	NOUN
hassl-4552	213	9	into	into	ADP
hassl-4552	213	10	the	the	DET
hassl-4552	213	11	demographic	demographic	ADJ
hassl-4552	213	12	composition	composition	NOUN
hassl-4552	213	13	of	of	ADP
hassl-4552	213	14	the	the	DET
hassl-4552	213	15	study	study	NOUN
hassl-4552	213	16	sample	sample	NOUN
hassl-4552	213	17	,	,	PUNCT
hassl-4552	213	18	encompassing	encompass	VERB
hassl-4552	213	19	260	260	NUM
hassl-4552	213	20	employees	employee	NOUN
hassl-4552	213	21	occupying	occupy	VERB
hassl-4552	213	22	varied	varied	ADJ
hassl-4552	213	23	functional	functional	ADJ
hassl-4552	213	24	roles	role	NOUN
hassl-4552	213	25	within	within	ADP
hassl-4552	213	26	jordanian	jordanian	ADJ
hassl-4552	213	27	startup	startup	NOUN
hassl-4552	213	28	hotels	hotel	NOUN
hassl-4552	213	29	.	.	PUNCT
hassl-4552	214	1	the	the	DET
hassl-4552	214	2	sample	sample	NOUN
hassl-4552	214	3	selection	selection	NOUN
hassl-4552	214	4	was	be	AUX
hassl-4552	214	5	conducted	conduct	VERB
hassl-4552	214	6	by	by	ADP
hassl-4552	214	7	the	the	DET
hassl-4552	214	8	study	study	NOUN
hassl-4552	214	9	’s	’s	PART
hassl-4552	214	10	emphasis	emphasis	NOUN
hassl-4552	214	11	on	on	ADP
hassl-4552	214	12	startup	startup	NOUN
hassl-4552	214	13	hotels	hotel	NOUN
hassl-4552	214	14	in	in	ADP
hassl-4552	214	15	jordan	jordan	PROPN
hassl-4552	214	16	,	,	PUNCT
hassl-4552	214	17	a	a	DET
hassl-4552	214	18	selected	select	VERB
hassl-4552	214	19	sector	sector	NOUN
hassl-4552	214	20	lacking	lack	VERB
hassl-4552	214	21	a	a	DET
hassl-4552	214	22	comprehensive	comprehensive	ADJ
hassl-4552	214	23	statistical	statistical	ADJ
hassl-4552	214	24	archive	archive	NOUN
hassl-4552	214	25	due	due	ADP
hassl-4552	214	26	to	to	ADP
hassl-4552	214	27	its	its	PRON
hassl-4552	214	28	emerging	emerge	VERB
hassl-4552	214	29	nature	nature	NOUN
hassl-4552	214	30	.	.	PUNCT
hassl-4552	215	1	based	base	VERB
hassl-4552	215	2	on	on	ADP
hassl-4552	215	3	the	the	DET
hassl-4552	215	4	absence	absence	NOUN
hassl-4552	215	5	of	of	ADP
hassl-4552	215	6	official	official	ADJ
hassl-4552	215	7	records	record	NOUN
hassl-4552	215	8	listing	list	VERB
hassl-4552	215	9	all	all	DET
hassl-4552	215	10	registered	register	VERB
hassl-4552	215	11	and	and	CCONJ
hassl-4552	215	12	unregistered	unregistered	ADJ
hassl-4552	215	13	startup	startup	NOUN
hassl-4552	215	14	hotels	hotel	NOUN
hassl-4552	215	15	,	,	PUNCT
hassl-4552	215	16	probability	probability	NOUN
hassl-4552	215	17	-	-	PUNCT
hassl-4552	215	18	based	base	VERB
hassl-4552	215	19	sampling	sampling	NOUN
hassl-4552	215	20	was	be	AUX
hassl-4552	215	21	impossible	impossible	ADJ
hassl-4552	215	22	.	.	PUNCT
hassl-4552	216	1	therefore	therefore	ADV
hassl-4552	216	2	,	,	PUNCT
hassl-4552	216	3	a	a	DET
hassl-4552	216	4	convenient	convenient	ADJ
hassl-4552	216	5	sampling	sample	VERB
hassl-4552	216	6	approach	approach	NOUN
hassl-4552	216	7	was	be	AUX
hassl-4552	216	8	selected	select	VERB
hassl-4552	216	9	to	to	PART
hassl-4552	216	10	ensure	ensure	VERB
hassl-4552	216	11	a	a	DET
hassl-4552	216	12	useful	useful	ADJ
hassl-4552	216	13	yet	yet	CCONJ
hassl-4552	216	14	meaningful	meaningful	ADJ
hassl-4552	216	15	illustration	illustration	NOUN
hassl-4552	216	16	of	of	ADP
hassl-4552	216	17	managerial	managerial	ADJ
hassl-4552	216	18	-	-	PUNCT
hassl-4552	216	19	level	level	NOUN
hassl-4552	216	20	employees	employee	NOUN
hassl-4552	216	21	in	in	ADP
hassl-4552	216	22	the	the	DET
hassl-4552	216	23	selected	select	VERB
hassl-4552	216	24	industry	industry	NOUN
hassl-4552	216	25	.	.	PUNCT
hassl-4552	217	1	the	the	DET
hassl-4552	217	2	study	study	NOUN
hassl-4552	217	3	specifically	specifically	ADV
hassl-4552	217	4	included	include	VERB
hassl-4552	217	5	participants	participant	NOUN
hassl-4552	217	6	in	in	ADP
hassl-4552	217	7	managerial	managerial	ADJ
hassl-4552	217	8	positions	position	NOUN
hassl-4552	217	9	from	from	ADP
hassl-4552	217	10	startup	startup	NOUN
hassl-4552	217	11	-	-	PUNCT
hassl-4552	217	12	level	level	NOUN
hassl-4552	217	13	hotels	hotel	NOUN
hassl-4552	217	14	as	as	SCONJ
hassl-4552	217	15	these	these	DET
hassl-4552	217	16	establishments	establishment	NOUN
hassl-4552	217	17	were	be	AUX
hassl-4552	217	18	in	in	ADP
hassl-4552	217	19	the	the	DET
hassl-4552	217	20	early	early	ADJ
hassl-4552	217	21	stages	stage	NOUN
hassl-4552	217	22	of	of	ADP
hassl-4552	217	23	operation	operation	NOUN
hassl-4552	217	24	and	and	CCONJ
hassl-4552	217	25	those	those	DET
hassl-4552	217	26	employees	employee	NOUN
hassl-4552	217	27	were	be	AUX
hassl-4552	217	28	available	available	ADJ
hassl-4552	217	29	to	to	PART
hassl-4552	217	30	participate	participate	VERB
hassl-4552	217	31	.	.	PUNCT
hassl-4552	218	1	the	the	DET
hassl-4552	218	2	demographic	demographic	ADJ
hassl-4552	218	3	profile	profile	NOUN
hassl-4552	218	4	of	of	ADP
hassl-4552	218	5	the	the	DET
hassl-4552	218	6	study	study	NOUN
hassl-4552	218	7	sample	sample	NOUN
hassl-4552	218	8	offers	offer	VERB
hassl-4552	218	9	valuable	valuable	ADJ
hassl-4552	218	10	insights	insight	NOUN
hassl-4552	218	11	into	into	ADP
hassl-4552	218	12	the	the	DET
hassl-4552	218	13	managerial	managerial	ADJ
hassl-4552	218	14	level	level	NOUN
hassl-4552	218	15	within	within	ADP
hassl-4552	218	16	jordanian	jordanian	ADJ
hassl-4552	218	17	startup	startup	NOUN
hassl-4552	218	18	hotels	hotel	NOUN
hassl-4552	218	19	.	.	PUNCT
hassl-4552	219	1	most	most	ADJ
hassl-4552	219	2	customer	customer	NOUN
hassl-4552	219	3	respondents	respondent	NOUN
hassl-4552	219	4	,	,	PUNCT
hassl-4552	219	5	forming	form	VERB
hassl-4552	219	6	53	53	NUM
hassl-4552	219	7	%	%	NOUN
hassl-4552	219	8	of	of	ADP
hassl-4552	219	9	the	the	DET
hassl-4552	219	10	sample	sample	NOUN
hassl-4552	219	11	are	be	AUX
hassl-4552	219	12	between	between	ADP
hassl-4552	219	13	the	the	DET
hassl-4552	219	14	ages	age	NOUN
hassl-4552	219	15	of	of	ADP
hassl-4552	219	16	30	30	NUM
hassl-4552	219	17	to	to	PART
hassl-4552	219	18	39	39	NUM
hassl-4552	219	19	years	year	NOUN
hassl-4552	219	20	,	,	PUNCT
hassl-4552	219	21	indicating	indicate	VERB
hassl-4552	219	22	a	a	DET
hassl-4552	219	23	fairly	fairly	ADV
hassl-4552	219	24	young	young	ADJ
hassl-4552	219	25	affiliate	affiliate	NOUN
hassl-4552	219	26	of	of	ADP
hassl-4552	219	27	managers	manager	NOUN
hassl-4552	219	28	.	.	PUNCT
hassl-4552	220	1	male	male	ADJ
hassl-4552	220	2	illustration	illustration	NOUN
hassl-4552	220	3	dominates	dominate	VERB
hassl-4552	220	4	the	the	DET
hassl-4552	220	5	study	study	NOUN
hassl-4552	220	6	sample	sample	NOUN
hassl-4552	220	7	,	,	PUNCT
hassl-4552	220	8	forming	form	VERB
hassl-4552	220	9	94	94	NUM
hassl-4552	220	10	%	%	NOUN
hassl-4552	220	11	of	of	ADP
hassl-4552	220	12	the	the	DET
hassl-4552	220	13	target	target	NOUN
hassl-4552	220	14	respondents	respondent	NOUN
hassl-4552	220	15	,	,	PUNCT
hassl-4552	220	16	emphasizing	emphasize	VERB
hassl-4552	220	17	the	the	DET
hassl-4552	220	18	insignificant	insignificant	ADJ
hassl-4552	220	19	existence	existence	NOUN
hassl-4552	220	20	of	of	ADP
hassl-4552	220	21	women	woman	NOUN
hassl-4552	220	22	in	in	ADP
hassl-4552	220	23	managerial	managerial	ADJ
hassl-4552	220	24	positions	position	NOUN
hassl-4552	220	25	within	within	ADP
hassl-4552	220	26	the	the	DET
hassl-4552	220	27	jordanian	jordanian	ADJ
hassl-4552	220	28	startup	startup	NOUN
hassl-4552	220	29	hotel	hotel	NOUN
hassl-4552	220	30	sector	sector	NOUN
hassl-4552	220	31	(	(	PUNCT
hassl-4552	220	32	women	woman	NOUN
hassl-4552	220	33	’s	’s	PART
hassl-4552	220	34	representation	representation	NOUN
hassl-4552	220	35	is	be	AUX
hassl-4552	220	36	6	6	NUM
hassl-4552	220	37	%	%	NOUN
hassl-4552	220	38	)	)	PUNCT
hassl-4552	220	39	.	.	PUNCT
hassl-4552	221	1	concerning	concern	VERB
hassl-4552	221	2	professional	professional	ADJ
hassl-4552	221	3	experience	experience	NOUN
hassl-4552	221	4	,	,	PUNCT
hassl-4552	221	5	43	43	NUM
hassl-4552	221	6	%	%	NOUN
hassl-4552	221	7	of	of	ADP
hassl-4552	221	8	the	the	DET
hassl-4552	221	9	target	target	NOUN
hassl-4552	221	10	respondents	respondent	NOUN
hassl-4552	221	11	hold	hold	VERB
hassl-4552	221	12	experience	experience	NOUN
hassl-4552	221	13	of	of	ADP
hassl-4552	221	14	less	less	ADJ
hassl-4552	221	15	than	than	ADP
hassl-4552	221	16	ten	ten	NUM
hassl-4552	221	17	years	year	NOUN
hassl-4552	221	18	,	,	PUNCT
hassl-4552	221	19	showing	show	VERB
hassl-4552	221	20	a	a	DET
hassl-4552	221	21	mix	mix	NOUN
hassl-4552	221	22	of	of	ADP
hassl-4552	221	23	relatively	relatively	ADV
hassl-4552	221	24	early	early	ADJ
hassl-4552	221	25	-	-	PUNCT
hassl-4552	221	26	career	career	NOUN
hassl-4552	221	27	professionals	professional	NOUN
hassl-4552	221	28	.	.	PUNCT
hassl-4552	222	1	in	in	ADP
hassl-4552	222	2	comparison	comparison	NOUN
hassl-4552	222	3	,	,	PUNCT
hassl-4552	222	4	26	26	NUM
hassl-4552	222	5	%	%	NOUN
hassl-4552	222	6	have	have	VERB
hassl-4552	222	7	more	more	ADJ
hassl-4552	222	8	than	than	ADP
hassl-4552	222	9	15	15	NUM
hassl-4552	222	10	years	year	NOUN
hassl-4552	222	11	of	of	ADP
hassl-4552	222	12	direct	direct	ADJ
hassl-4552	222	13	experience	experience	NOUN
hassl-4552	222	14	,	,	PUNCT
hassl-4552	222	15	presenting	present	VERB
hassl-4552	222	16	the	the	DET
hassl-4552	222	17	presence	presence	NOUN
hassl-4552	222	18	of	of	ADP
hassl-4552	222	19	seasoned	seasoned	ADJ
hassl-4552	222	20	people	people	NOUN
hassl-4552	222	21	in	in	ADP
hassl-4552	222	22	managerial	managerial	ADJ
hassl-4552	222	23	roles	role	NOUN
hassl-4552	222	24	.	.	PUNCT
hassl-4552	223	1	hotel	hotel	NOUN
hassl-4552	223	2	marketing	marketing	NOUN
hassl-4552	223	3	officer	officer	NOUN
hassl-4552	223	4	and	and	CCONJ
hassl-4552	223	5	director	director	NOUN
hassl-4552	223	6	of	of	ADP
hassl-4552	223	7	technology	technology	NOUN
hassl-4552	223	8	officer	officer	NOUN
hassl-4552	223	9	appear	appear	VERB
hassl-4552	223	10	as	as	ADP
hassl-4552	223	11	the	the	DET
hassl-4552	223	12	most	most	ADV
hassl-4552	223	13	general	general	ADJ
hassl-4552	223	14	job	job	NOUN
hassl-4552	223	15	positions	position	NOUN
hassl-4552	223	16	overall	overall	ADV
hassl-4552	223	17	among	among	ADP
hassl-4552	223	18	respondents	respondent	NOUN
hassl-4552	223	19	,	,	PUNCT
hassl-4552	223	20	presenting	present	VERB
hassl-4552	223	21	23	23	NUM
hassl-4552	223	22	%	%	NOUN
hassl-4552	223	23	and	and	CCONJ
hassl-4552	223	24	17	17	NUM
hassl-4552	223	25	%	%	NOUN
hassl-4552	223	26	,	,	PUNCT
hassl-4552	223	27	respectively	respectively	ADV
hassl-4552	223	28	,	,	PUNCT
hassl-4552	223	29	highlighting	highlight	VERB
hassl-4552	223	30	a	a	DET
hassl-4552	223	31	strong	strong	ADJ
hassl-4552	223	32	emphasis	emphasis	NOUN
hassl-4552	223	33	on	on	ADP
hassl-4552	223	34	marketing	marketing	NOUN
hassl-4552	223	35	and	and	CCONJ
hassl-4552	223	36	technology	technology	NOUN
hassl-4552	223	37	-	-	PUNCT
hassl-4552	223	38	related	relate	VERB
hassl-4552	223	39	positions	position	NOUN
hassl-4552	223	40	within	within	ADP
hassl-4552	223	41	jordanian	jordanian	ADJ
hassl-4552	223	42	startup	startup	NOUN
hassl-4552	223	43	hotels	hotel	NOUN
hassl-4552	223	44	.	.	PUNCT
hassl-4552	224	1	thus	thus	ADV
hassl-4552	224	2	,	,	PUNCT
hassl-4552	224	3	the	the	DET
hassl-4552	224	4	demographic	demographic	ADJ
hassl-4552	224	5	arrangement	arrangement	NOUN
hassl-4552	224	6	of	of	ADP
hassl-4552	224	7	the	the	DET
hassl-4552	224	8	current	current	ADJ
hassl-4552	224	9	study	study	NOUN
hassl-4552	224	10	sample	sample	NOUN
hassl-4552	224	11	paints	paint	VERB
hassl-4552	224	12	an	an	DET
hassl-4552	224	13	image	image	NOUN
hassl-4552	224	14	of	of	ADP
hassl-4552	224	15	an	an	DET
hassl-4552	224	16	active	active	ADJ
hassl-4552	224	17	and	and	CCONJ
hassl-4552	224	18	various	various	ADJ
hassl-4552	224	19	managerial	managerial	ADJ
hassl-4552	224	20	landscape	landscape	NOUN
hassl-4552	224	21	indicated	indicate	VERB
hassl-4552	224	22	by	by	ADP
hassl-4552	224	23	youthfulness	youthfulness	NOUN
hassl-4552	224	24	,	,	PUNCT
hassl-4552	224	25	various	various	ADJ
hassl-4552	224	26	experience	experience	NOUN
hassl-4552	224	27	levels	level	NOUN
hassl-4552	224	28	,	,	PUNCT
hassl-4552	224	29	and	and	CCONJ
hassl-4552	224	30	a	a	DET
hassl-4552	224	31	principal	principal	ADJ
hassl-4552	224	32	focus	focus	NOUN
hassl-4552	224	33	on	on	ADP
hassl-4552	224	34	marketing	marketing	NOUN
hassl-4552	224	35	and	and	CCONJ
hassl-4552	224	36	technology	technology	NOUN
hassl-4552	224	37	-	-	PUNCT
hassl-4552	224	38	related	relate	VERB
hassl-4552	224	39	positions	position	NOUN
hassl-4552	224	40	across	across	ADP
hassl-4552	224	41	the	the	DET
hassl-4552	224	42	hotel	hotel	NOUN
hassl-4552	224	43	industry	industry	NOUN
hassl-4552	224	44	.	.	PUNCT
hassl-4552	225	1	table	table	NOUN
hassl-4552	225	2	1	1	NUM
hassl-4552	225	3	.	.	PUNCT
hassl-4552	226	1	demographic	demographic	ADJ
hassl-4552	226	2	information	information	NOUN
hassl-4552	226	3	of	of	ADP
hassl-4552	226	4	the	the	DET
hassl-4552	226	5	study	study	NOUN
hassl-4552	226	6	sample	sample	NOUN
hassl-4552	226	7	.	.	PUNCT
hassl-4552	227	1	age	age	NOUN
hassl-4552	227	2	n	n	CCONJ
hassl-4552	227	3	%	%	NOUN
hassl-4552	227	4	less	less	ADJ
hassl-4552	227	5	than	than	ADP
hassl-4552	227	6	30	30	NUM
hassl-4552	227	7	54	54	NUM
hassl-4552	227	8	21	21	NUM
hassl-4552	227	9	%	%	NOUN
hassl-4552	227	10	31	31	NUM
hassl-4552	227	11	–	–	PUNCT
hassl-4552	227	12	40	40	NUM
hassl-4552	227	13	141	141	NUM
hassl-4552	227	14	53	53	NUM
hassl-4552	227	15	%	%	NOUN
hassl-4552	227	16	above	above	ADP
hassl-4552	227	17	41	41	NUM
hassl-4552	227	18	65	65	NUM
hassl-4552	227	19	24	24	NUM
hassl-4552	227	20	%	%	NOUN
hassl-4552	227	21	gender	gender	NOUN
hassl-4552	227	22	male	male	NOUN
hassl-4552	227	23	243	243	NUM
hassl-4552	227	24	94	94	NUM
hassl-4552	227	25	%	%	NOUN
hassl-4552	227	26	female	female	ADJ
hassl-4552	227	27	17	17	NUM
hassl-4552	227	28	6	6	NUM
hassl-4552	227	29	%	%	NOUN
hassl-4552	227	30	years	year	NOUN
hassl-4552	227	31	of	of	ADP
hassl-4552	227	32	experience	experience	NOUN
hassl-4552	227	33	less	less	ADJ
hassl-4552	227	34	than	than	ADP
hassl-4552	227	35	10	10	NUM
hassl-4552	227	36	112	112	NUM
hassl-4552	227	37	43	43	NUM
hassl-4552	227	38	%	%	NOUN
hassl-4552	227	39	10	10	NUM
hassl-4552	227	40	:	:	PUNCT
hassl-4552	227	41	less	less	ADJ
hassl-4552	227	42	than	than	ADP
hassl-4552	227	43	15	15	NUM
hassl-4552	227	44	81	81	NUM
hassl-4552	227	45	31	31	NUM
hassl-4552	227	46	%	%	NOUN
hassl-4552	227	47	above	above	ADP
hassl-4552	227	48	15	15	NUM
hassl-4552	227	49	67	67	NUM
hassl-4552	227	50	26	26	NUM
hassl-4552	227	51	%	%	NOUN
hassl-4552	227	52	job	job	NOUN
hassl-4552	227	53	position	position	NOUN
hassl-4552	227	54	hotel	hotel	NOUN
hassl-4552	227	55	manager	manager	NOUN
hassl-4552	227	56	26	26	NUM
hassl-4552	227	57	10	10	NUM
hassl-4552	227	58	%	%	NOUN
hassl-4552	227	59	hotel	hotel	NOUN
hassl-4552	227	60	operating	operating	NOUN
hassl-4552	227	61	manager	manager	NOUN
hassl-4552	227	62	14	14	NUM
hassl-4552	227	63	5	5	NUM
hassl-4552	227	64	%	%	NOUN
hassl-4552	227	65	hotel	hotel	NOUN
hassl-4552	227	66	technology	technology	NOUN
hassl-4552	227	67	officer	officer	NOUN
hassl-4552	227	68	44	44	NUM
hassl-4552	227	69	17	17	NUM
hassl-4552	227	70	%	%	NOUN
hassl-4552	227	71	hotel	hotel	NOUN
hassl-4552	227	72	financial	financial	ADJ
hassl-4552	227	73	officer	officer	NOUN
hassl-4552	227	74	18	18	NUM
hassl-4552	227	75	7	7	NUM
hassl-4552	227	76	%	%	NOUN
hassl-4552	227	77	hotel	hotel	NOUN
hassl-4552	227	78	marketing	marketing	NOUN
hassl-4552	227	79	officer	officer	NOUN
hassl-4552	227	80	61	61	NUM
hassl-4552	227	81	23	23	NUM
hassl-4552	227	82	%	%	NOUN
hassl-4552	227	83	director	director	NOUN
hassl-4552	227	84	of	of	ADP
hassl-4552	227	85	sales	sale	NOUN
hassl-4552	227	86	38	38	NUM
hassl-4552	227	87	15	15	NUM
hassl-4552	227	88	%	%	NOUN
hassl-4552	227	89	front	front	ADJ
hassl-4552	227	90	office	office	NOUN
hassl-4552	227	91	director	director	NOUN
hassl-4552	227	92	11	11	NUM
hassl-4552	227	93	4	4	NUM
hassl-4552	227	94	%	%	NOUN
hassl-4552	227	95	human	human	ADJ
hassl-4552	227	96	resources	resource	NOUN
hassl-4552	227	97	(	(	PUNCT
hassl-4552	227	98	hr	hr	NOUN
hassl-4552	227	99	)	)	PUNCT
hassl-4552	227	100	manager/	manager/	NUM
hassl-4552	227	101	director	director	NOUN
hassl-4552	227	102	21	21	NUM
hassl-4552	227	103	8	8	NUM
hassl-4552	227	104	%	%	NOUN
hassl-4552	227	105	f&b	f&b	NOUN
hassl-4552	227	106	manager/	manager/	PROPN
hassl-4552	227	107	director	director	NOUN
hassl-4552	227	108	9	9	NUM
hassl-4552	227	109	3	3	NUM
hassl-4552	227	110	%	%	NOUN
hassl-4552	227	111	customer	customer	NOUN
hassl-4552	227	112	relationship	relationship	NOUN
hassl-4552	227	113	manager	manager	NOUN
hassl-4552	227	114	18	18	NUM
hassl-4552	227	115	7	7	NUM
hassl-4552	227	116	%	%	NOUN
hassl-4552	227	117	total	total	NOUN
hassl-4552	227	118	260	260	NUM
hassl-4552	227	119	100	100	NUM
hassl-4552	227	120	%	%	NOUN
hassl-4552	227	121	humanities	humanity	NOUN
hassl-4552	227	122	and	and	CCONJ
hassl-4552	227	123	social	social	ADJ
hassl-4552	227	124	sciences	science	NOUN
hassl-4552	227	125	letters	letter	NOUN
hassl-4552	227	126	,	,	PUNCT
hassl-4552	227	127	2025	2025	NUM
hassl-4552	227	128	,	,	PUNCT
hassl-4552	227	129	14(1	14(1	NUM
hassl-4552	227	130	):	):	PUNCT
hassl-4552	227	131	59	59	NUM
hassl-4552	227	132	-	-	SYM
hassl-4552	227	133	80	80	NUM
hassl-4552	227	134	68	68	NUM
hassl-4552	227	135	©	©	PROPN
hassl-4552	227	136	2026	2026	NUM
hassl-4552	227	137	conscientia	conscientia	PROPN
hassl-4552	227	138	beam	beam	PROPN
hassl-4552	227	139	.	.	PUNCT
hassl-4552	228	1	all	all	DET
hassl-4552	228	2	rights	right	NOUN
hassl-4552	228	3	reserved	reserve	VERB
hassl-4552	228	4	.	.	PUNCT
hassl-4552	229	1	3.3	3.3	NUM
hassl-4552	229	2	.	.	PUNCT
hassl-4552	230	1	data	datum	NOUN
hassl-4552	230	2	analysis	analysis	NOUN
hassl-4552	230	3	according	accord	VERB
hassl-4552	230	4	to	to	ADP
hassl-4552	230	5	hair	hair	NOUN
hassl-4552	230	6	jr	jr	PROPN
hassl-4552	230	7	,	,	PUNCT
hassl-4552	230	8	sarstedt	sarstedt	NOUN
hassl-4552	230	9	,	,	PUNCT
hassl-4552	230	10	hopkins	hopkin	NOUN
hassl-4552	230	11	,	,	PUNCT
hassl-4552	230	12	and	and	CCONJ
hassl-4552	230	13	kuppelwieser	kuppelwieser	NOUN
hassl-4552	230	14	(	(	PUNCT
hassl-4552	230	15	2014	2014	NUM
hassl-4552	230	16	)	)	PUNCT
hassl-4552	230	17	the	the	DET
hassl-4552	230	18	analysis	analysis	NOUN
hassl-4552	230	19	formula	formula	NOUN
hassl-4552	230	20	utilized	utilize	VERB
hassl-4552	230	21	the	the	DET
hassl-4552	230	22	partial	partial	ADJ
hassl-4552	230	23	least	least	ADJ
hassl-4552	230	24	squares	square	VERB
hassl-4552	230	25	structural	structural	ADJ
hassl-4552	230	26	equation	equation	NOUN
hassl-4552	230	27	modeling	modeling	NOUN
hassl-4552	230	28	(	(	PUNCT
hassl-4552	230	29	pls	pls	INTJ
hassl-4552	230	30	-	-	PUNCT
hassl-4552	230	31	sem	sem	NOUN
hassl-4552	230	32	)	)	PUNCT
hassl-4552	230	33	method	method	NOUN
hassl-4552	230	34	using	use	VERB
hassl-4552	230	35	smart	smart	ADJ
hassl-4552	230	36	-	-	PUNCT
hassl-4552	230	37	pls	pls	NOUN
hassl-4552	230	38	software	software	NOUN
hassl-4552	230	39	(	(	PUNCT
hassl-4552	230	40	4	4	NUM
hassl-4552	230	41	)	)	PUNCT
hassl-4552	230	42	.	.	PUNCT
hassl-4552	231	1	this	this	DET
hassl-4552	231	2	procedure	procedure	NOUN
hassl-4552	231	3	included	include	VERB
hassl-4552	231	4	proving	prove	VERB
hassl-4552	231	5	the	the	DET
hassl-4552	231	6	measurement	measurement	NOUN
hassl-4552	231	7	model	model	NOUN
hassl-4552	231	8	's	's	PART
hassl-4552	231	9	both	both	DET
hassl-4552	231	10	reliability	reliability	NOUN
hassl-4552	231	11	and	and	CCONJ
hassl-4552	231	12	validity	validity	NOUN
hassl-4552	231	13	and	and	CCONJ
hassl-4552	231	14	hypotheses	hypothesis	NOUN
hassl-4552	231	15	testing	test	VERB
hassl-4552	231	16	within	within	ADP
hassl-4552	231	17	the	the	DET
hassl-4552	231	18	structural	structural	ADJ
hassl-4552	231	19	model	model	NOUN
hassl-4552	231	20	.	.	PUNCT
hassl-4552	232	1	4	4	X
hassl-4552	232	2	.	.	NOUN
hassl-4552	232	3	results	result	VERB
hassl-4552	232	4	4.1	4.1	NUM
hassl-4552	232	5	.	.	PUNCT
hassl-4552	233	1	the	the	DET
hassl-4552	233	2	measurement	measurement	NOUN
hassl-4552	233	3	model	model	NOUN
hassl-4552	233	4	researchers	researcher	NOUN
hassl-4552	233	5	thoroughly	thoroughly	ADV
hassl-4552	233	6	measured	measure	VERB
hassl-4552	233	7	the	the	DET
hassl-4552	233	8	validity	validity	NOUN
hassl-4552	233	9	and	and	CCONJ
hassl-4552	233	10	reliability	reliability	NOUN
hassl-4552	233	11	of	of	ADP
hassl-4552	233	12	the	the	DET
hassl-4552	233	13	measurement	measurement	NOUN
hassl-4552	233	14	of	of	ADP
hassl-4552	233	15	the	the	DET
hassl-4552	233	16	study	study	NOUN
hassl-4552	233	17	model	model	NOUN
hassl-4552	233	18	by	by	ADP
hassl-4552	233	19	inspecting	inspect	VERB
hassl-4552	233	20	the	the	DET
hassl-4552	233	21	factor	factor	NOUN
hassl-4552	233	22	loadings	loading	NOUN
hassl-4552	233	23	of	of	ADP
hassl-4552	233	24	all	all	DET
hassl-4552	233	25	items	item	NOUN
hassl-4552	233	26	measuring	measure	VERB
hassl-4552	233	27	the	the	DET
hassl-4552	233	28	study	study	NOUN
hassl-4552	233	29	constructs	construct	VERB
hassl-4552	233	30	under	under	ADP
hassl-4552	233	31	exploration	exploration	NOUN
hassl-4552	233	32	.	.	PUNCT
hassl-4552	234	1	as	as	SCONJ
hassl-4552	234	2	suggested	suggest	VERB
hassl-4552	234	3	by	by	ADP
hassl-4552	234	4	hair	hair	NOUN
hassl-4552	234	5	jr	jr	PROPN
hassl-4552	234	6	et	et	PROPN
hassl-4552	234	7	al	al	PROPN
hassl-4552	234	8	.	.	PROPN
hassl-4552	235	1	(	(	PUNCT
hassl-4552	235	2	2014	2014	NUM
hassl-4552	235	3	)	)	PUNCT
hassl-4552	235	4	items	item	NOUN
hassl-4552	235	5	with	with	ADP
hassl-4552	235	6	factor	factor	NOUN
hassl-4552	235	7	loadings	loading	NOUN
hassl-4552	235	8	above	above	ADP
hassl-4552	235	9	the	the	DET
hassl-4552	235	10	minimum	minimum	ADJ
hassl-4552	235	11	threshold	threshold	NOUN
hassl-4552	235	12	of	of	ADP
hassl-4552	235	13	0.7	0.7	NUM
hassl-4552	235	14	were	be	AUX
hassl-4552	235	15	kept	keep	VERB
hassl-4552	235	16	in	in	ADP
hassl-4552	235	17	the	the	DET
hassl-4552	235	18	study	study	NOUN
hassl-4552	235	19	model	model	NOUN
hassl-4552	235	20	,	,	PUNCT
hassl-4552	235	21	leading	lead	VERB
hassl-4552	235	22	to	to	ADP
hassl-4552	235	23	the	the	DET
hassl-4552	235	24	exclusion	exclusion	NOUN
hassl-4552	235	25	of	of	ADP
hassl-4552	235	26	8	8	NUM
hassl-4552	235	27	out	out	ADP
hassl-4552	235	28	of	of	ADP
hassl-4552	235	29	the	the	DET
hassl-4552	235	30	32	32	NUM
hassl-4552	235	31	items	item	NOUN
hassl-4552	235	32	according	accord	VERB
hassl-4552	235	33	to	to	ADP
hassl-4552	235	34	their	their	PRON
hassl-4552	235	35	fairly	fairly	ADV
hassl-4552	235	36	low	low	ADJ
hassl-4552	235	37	factor	factor	NOUN
hassl-4552	235	38	loadings	loading	NOUN
hassl-4552	235	39	as	as	SCONJ
hassl-4552	235	40	presented	present	VERB
hassl-4552	235	41	in	in	ADP
hassl-4552	235	42	appendix	appendix	NOUN
hassl-4552	235	43	1	1	NUM
hassl-4552	235	44	.	.	PUNCT
hassl-4552	236	1	additionally	additionally	ADV
hassl-4552	236	2	,	,	PUNCT
hassl-4552	236	3	the	the	DET
hassl-4552	236	4	researchers	researcher	NOUN
hassl-4552	236	5	found	find	VERB
hassl-4552	236	6	the	the	DET
hassl-4552	236	7	values	value	NOUN
hassl-4552	236	8	of	of	ADP
hassl-4552	236	9	the	the	DET
hassl-4552	236	10	variance	variance	NOUN
hassl-4552	236	11	inflation	inflation	NOUN
hassl-4552	236	12	factor	factor	NOUN
hassl-4552	236	13	(	(	PUNCT
hassl-4552	236	14	vif	vif	PROPN
hassl-4552	236	15	)	)	PUNCT
hassl-4552	236	16	to	to	PART
hassl-4552	236	17	measure	measure	VERB
hassl-4552	236	18	the	the	DET
hassl-4552	236	19	potential	potential	ADJ
hassl-4552	236	20	effect	effect	NOUN
hassl-4552	236	21	of	of	ADP
hassl-4552	236	22	multicollinearity	multicollinearity	NOUN
hassl-4552	236	23	on	on	ADP
hassl-4552	236	24	the	the	DET
hassl-4552	236	25	robustness	robustness	NOUN
hassl-4552	236	26	of	of	ADP
hassl-4552	236	27	the	the	DET
hassl-4552	236	28	outcomes	outcome	NOUN
hassl-4552	236	29	.	.	PUNCT
hassl-4552	237	1	normally	normally	ADV
hassl-4552	237	2	,	,	PUNCT
hassl-4552	237	3	vif	vif	NOUN
hassl-4552	237	4	values	value	NOUN
hassl-4552	237	5	less	less	ADJ
hassl-4552	237	6	than	than	ADP
hassl-4552	237	7	5	5	NUM
hassl-4552	237	8	indicate	indicate	VERB
hassl-4552	237	9	an	an	DET
hassl-4552	237	10	acceptable	acceptable	ADJ
hassl-4552	237	11	level	level	NOUN
hassl-4552	237	12	of	of	ADP
hassl-4552	237	13	multicollinearity	multicollinearity	NOUN
hassl-4552	237	14	,	,	PUNCT
hassl-4552	237	15	whereas	whereas	SCONJ
hassl-4552	237	16	values	value	NOUN
hassl-4552	237	17	greater	great	ADJ
hassl-4552	237	18	than	than	ADP
hassl-4552	237	19	10	10	NUM
hassl-4552	237	20	warrant	warrant	NOUN
hassl-4552	237	21	further	further	ADJ
hassl-4552	237	22	scrutiny	scrutiny	NOUN
hassl-4552	237	23	.	.	PUNCT
hassl-4552	238	1	however	however	ADV
hassl-4552	238	2	,	,	PUNCT
hassl-4552	238	3	the	the	DET
hassl-4552	238	4	research	research	NOUN
hassl-4552	238	5	analysis	analysis	NOUN
hassl-4552	238	6	presented	present	VERB
hassl-4552	238	7	that	that	SCONJ
hassl-4552	238	8	all	all	DET
hassl-4552	238	9	study	study	NOUN
hassl-4552	238	10	construct	construct	NOUN
hassl-4552	238	11	items	item	NOUN
hassl-4552	238	12	showed	show	VERB
hassl-4552	238	13	acceptable	acceptable	ADJ
hassl-4552	238	14	multicollinearity	multicollinearity	NOUN
hassl-4552	238	15	levels	level	NOUN
hassl-4552	238	16	,	,	PUNCT
hassl-4552	238	17	therefore	therefore	ADV
hassl-4552	238	18	bolstering	bolster	VERB
hassl-4552	238	19	the	the	DET
hassl-4552	238	20	reliability	reliability	NOUN
hassl-4552	238	21	of	of	ADP
hassl-4552	238	22	the	the	DET
hassl-4552	238	23	research	research	NOUN
hassl-4552	238	24	findings	finding	NOUN
hassl-4552	238	25	.	.	PUNCT
hassl-4552	239	1	furthermore	furthermore	ADV
hassl-4552	239	2	,	,	PUNCT
hassl-4552	239	3	the	the	DET
hassl-4552	239	4	researchers	researcher	NOUN
hassl-4552	239	5	evaluated	evaluate	VERB
hassl-4552	239	6	the	the	DET
hassl-4552	239	7	internal	internal	ADJ
hassl-4552	239	8	consistency	consistency	NOUN
hassl-4552	239	9	reliability	reliability	NOUN
hassl-4552	239	10	of	of	ADP
hassl-4552	239	11	the	the	DET
hassl-4552	239	12	model	model	NOUN
hassl-4552	239	13	by	by	ADP
hassl-4552	239	14	measuring	measure	VERB
hassl-4552	239	15	cronbach	cronbach	NOUN
hassl-4552	239	16	's	's	PART
hassl-4552	239	17	alpha	alpha	ADJ
hassl-4552	239	18	level	level	NOUN
hassl-4552	239	19	and	and	CCONJ
hassl-4552	239	20	the	the	DET
hassl-4552	239	21	value	value	NOUN
hassl-4552	239	22	of	of	ADP
hassl-4552	239	23	composite	composite	ADJ
hassl-4552	239	24	reliability	reliability	NOUN
hassl-4552	239	25	(	(	PUNCT
hassl-4552	239	26	cr	cr	NOUN
hassl-4552	239	27	)	)	PUNCT
hassl-4552	239	28	as	as	SCONJ
hassl-4552	239	29	shown	show	VERB
hassl-4552	239	30	in	in	ADP
hassl-4552	239	31	table	table	NOUN
hassl-4552	239	32	2	2	NUM
hassl-4552	239	33	.	.	PUNCT
hassl-4552	240	1	both	both	DET
hassl-4552	240	2	metrics	metric	NOUN
hassl-4552	240	3	exceeded	exceed	VERB
hassl-4552	240	4	the	the	DET
hassl-4552	240	5	suggested	suggest	VERB
hassl-4552	240	6	threshold	threshold	NOUN
hassl-4552	240	7	of	of	ADP
hassl-4552	240	8	0.70	0.70	NUM
hassl-4552	240	9	(	(	PUNCT
hassl-4552	240	10	hair	hair	NOUN
hassl-4552	240	11	jr	jr	PROPN
hassl-4552	240	12	et	et	PROPN
hassl-4552	240	13	al	al	PROPN
hassl-4552	240	14	.	.	PROPN
hassl-4552	240	15	,	,	PUNCT
hassl-4552	240	16	2014	2014	NUM
hassl-4552	240	17	)	)	PUNCT
hassl-4552	240	18	which	which	PRON
hassl-4552	240	19	means	mean	VERB
hassl-4552	240	20	satisfactory	satisfactory	ADJ
hassl-4552	240	21	reliability	reliability	NOUN
hassl-4552	240	22	.	.	PUNCT
hassl-4552	241	1	convergent	convergent	ADJ
hassl-4552	241	2	validity	validity	NOUN
hassl-4552	241	3	was	be	AUX
hassl-4552	241	4	confirmed	confirm	VERB
hassl-4552	241	5	by	by	ADP
hassl-4552	241	6	investigating	investigate	VERB
hassl-4552	241	7	the	the	DET
hassl-4552	241	8	average	average	ADJ
hassl-4552	241	9	variance	variance	NOUN
hassl-4552	241	10	extracted	extract	VERB
hassl-4552	241	11	(	(	PUNCT
hassl-4552	241	12	ave	ave	NOUN
hassl-4552	241	13	)	)	PUNCT
hassl-4552	241	14	through	through	ADP
hassl-4552	241	15	all	all	DET
hassl-4552	241	16	study	study	NOUN
hassl-4552	241	17	construct	construct	VERB
hassl-4552	241	18	values	value	NOUN
hassl-4552	241	19	above	above	ADP
hassl-4552	241	20	the	the	DET
hassl-4552	241	21	suggested	suggest	VERB
hassl-4552	241	22	threshold	threshold	NOUN
hassl-4552	241	23	of	of	ADP
hassl-4552	241	24	0.50	0.50	NUM
hassl-4552	241	25	(	(	PUNCT
hassl-4552	241	26	hair	hair	NOUN
hassl-4552	241	27	jr	jr	PROPN
hassl-4552	241	28	et	et	PROPN
hassl-4552	241	29	al	al	PROPN
hassl-4552	241	30	.	.	PROPN
hassl-4552	241	31	,	,	PUNCT
hassl-4552	241	32	2014	2014	NUM
hassl-4552	241	33	)	)	PUNCT
hassl-4552	241	34	(	(	PUNCT
hassl-4552	241	35	see	see	VERB
hassl-4552	241	36	table	table	NOUN
hassl-4552	241	37	2	2	NUM
hassl-4552	241	38	for	for	ADP
hassl-4552	241	39	further	far	ADV
hassl-4552	241	40	verifying	verify	VERB
hassl-4552	241	41	the	the	DET
hassl-4552	241	42	validity	validity	NOUN
hassl-4552	241	43	of	of	ADP
hassl-4552	241	44	the	the	DET
hassl-4552	241	45	research	research	NOUN
hassl-4552	241	46	model	model	NOUN
hassl-4552	241	47	)	)	PUNCT
hassl-4552	241	48	.	.	PUNCT
hassl-4552	242	1	finally	finally	ADV
hassl-4552	242	2	,	,	PUNCT
hassl-4552	242	3	the	the	DET
hassl-4552	242	4	researchers	researcher	NOUN
hassl-4552	242	5	employed	employ	VERB
hassl-4552	242	6	the	the	DET
hassl-4552	242	7	criterion	criterion	NOUN
hassl-4552	242	8	of	of	ADP
hassl-4552	242	9	fornell	fornell	NOUN
hassl-4552	242	10	and	and	CCONJ
hassl-4552	242	11	larcker	larcker	NOUN
hassl-4552	242	12	(	(	PUNCT
hassl-4552	242	13	1981	1981	NUM
hassl-4552	242	14	)	)	PUNCT
hassl-4552	242	15	to	to	PART
hassl-4552	242	16	establish	establish	VERB
hassl-4552	242	17	discriminant	discriminant	ADJ
hassl-4552	242	18	validity	validity	NOUN
hassl-4552	242	19	,	,	PUNCT
hassl-4552	242	20	it	it	PRON
hassl-4552	242	21	is	be	AUX
hassl-4552	242	22	entails	entail	NOUN
hassl-4552	242	23	comparing	compare	VERB
hassl-4552	242	24	the	the	DET
hassl-4552	242	25	ave	ave	PROPN
hassl-4552	242	26	square	square	ADJ
hassl-4552	242	27	root	root	NOUN
hassl-4552	242	28	of	of	ADP
hassl-4552	242	29	each	each	DET
hassl-4552	242	30	model	model	NOUN
hassl-4552	242	31	construct	construct	VERB
hassl-4552	242	32	with	with	ADP
hassl-4552	242	33	the	the	DET
hassl-4552	242	34	intercorrelations	intercorrelation	NOUN
hassl-4552	242	35	among	among	ADP
hassl-4552	242	36	constructs	construct	NOUN
hassl-4552	242	37	.	.	PUNCT
hassl-4552	243	1	as	as	SCONJ
hassl-4552	243	2	shown	show	VERB
hassl-4552	243	3	in	in	ADP
hassl-4552	243	4	table	table	NOUN
hassl-4552	243	5	3	3	NUM
hassl-4552	243	6	,	,	PUNCT
hassl-4552	243	7	the	the	DET
hassl-4552	243	8	square	square	ADJ
hassl-4552	243	9	root	root	NOUN
hassl-4552	243	10	exceeded	exceed	VERB
hassl-4552	243	11	the	the	DET
hassl-4552	243	12	intercorrelations	intercorrelation	NOUN
hassl-4552	243	13	,	,	PUNCT
hassl-4552	243	14	hence	hence	ADV
hassl-4552	243	15	approving	approve	VERB
hassl-4552	243	16	discriminant	discriminant	ADJ
hassl-4552	243	17	validity	validity	NOUN
hassl-4552	243	18	by	by	ADP
hassl-4552	243	19	the	the	DET
hassl-4552	243	20	fornell	fornell	NOUN
hassl-4552	243	21	and	and	CCONJ
hassl-4552	243	22	larcker	larcker	NOUN
hassl-4552	243	23	(	(	PUNCT
hassl-4552	243	24	1981	1981	NUM
hassl-4552	243	25	)	)	PUNCT
hassl-4552	243	26	criteria	criterion	NOUN
hassl-4552	243	27	set	set	VERB
hassl-4552	243	28	forth	forth	ADV
hassl-4552	243	29	.	.	PUNCT
hassl-4552	244	1	this	this	DET
hassl-4552	244	2	careful	careful	ADJ
hassl-4552	244	3	validation	validation	NOUN
hassl-4552	244	4	procedure	procedure	NOUN
hassl-4552	244	5	can	can	AUX
hassl-4552	244	6	enhance	enhance	VERB
hassl-4552	244	7	the	the	DET
hassl-4552	244	8	confidence	confidence	NOUN
hassl-4552	244	9	level	level	NOUN
hassl-4552	244	10	in	in	ADP
hassl-4552	244	11	the	the	DET
hassl-4552	244	12	reliability	reliability	NOUN
hassl-4552	244	13	and	and	CCONJ
hassl-4552	244	14	validity	validity	NOUN
hassl-4552	244	15	of	of	ADP
hassl-4552	244	16	the	the	DET
hassl-4552	244	17	study	study	NOUN
hassl-4552	244	18	's	's	PART
hassl-4552	244	19	results	result	NOUN
hassl-4552	244	20	.	.	PUNCT
hassl-4552	245	1	the	the	DET
hassl-4552	245	2	analysis	analysis	NOUN
hassl-4552	245	3	findings	finding	NOUN
hassl-4552	245	4	indicate	indicate	VERB
hassl-4552	245	5	that	that	SCONJ
hassl-4552	245	6	the	the	DET
hassl-4552	245	7	measurement	measurement	NOUN
hassl-4552	245	8	model	model	NOUN
hassl-4552	245	9	has	have	VERB
hassl-4552	245	10	strong	strong	ADJ
hassl-4552	245	11	inner	inner	ADJ
hassl-4552	245	12	consistency	consistency	NOUN
hassl-4552	245	13	,	,	PUNCT
hassl-4552	245	14	reliability	reliability	NOUN
hassl-4552	245	15	,	,	PUNCT
hassl-4552	245	16	and	and	CCONJ
hassl-4552	245	17	convergent	convergent	ADJ
hassl-4552	245	18	validity	validity	NOUN
hassl-4552	245	19	,	,	PUNCT
hassl-4552	245	20	ensuring	ensure	VERB
hassl-4552	245	21	that	that	SCONJ
hassl-4552	245	22	the	the	DET
hassl-4552	245	23	study	study	NOUN
hassl-4552	245	24	constructs	construct	NOUN
hassl-4552	245	25	are	be	AUX
hassl-4552	245	26	measured	measure	VERB
hassl-4552	245	27	well	well	ADV
hassl-4552	245	28	.	.	PUNCT
hassl-4552	246	1	moreover	moreover	ADV
hassl-4552	246	2	,	,	PUNCT
hassl-4552	246	3	the	the	DET
hassl-4552	246	4	discriminant	discriminant	ADJ
hassl-4552	246	5	validity	validity	NOUN
hassl-4552	246	6	of	of	ADP
hassl-4552	246	7	the	the	DET
hassl-4552	246	8	model	model	NOUN
hassl-4552	246	9	was	be	AUX
hassl-4552	246	10	confirmed	confirm	VERB
hassl-4552	246	11	by	by	ADP
hassl-4552	246	12	employing	employ	VERB
hassl-4552	246	13	the	the	DET
hassl-4552	246	14	fornell	fornell	ADJ
hassl-4552	246	15	-	-	PUNCT
hassl-4552	246	16	larcker	larcker	NOUN
hassl-4552	246	17	criterion	criterion	NOUN
hassl-4552	246	18	,	,	PUNCT
hassl-4552	246	19	which	which	PRON
hassl-4552	246	20	provides	provide	VERB
hassl-4552	246	21	that	that	SCONJ
hassl-4552	246	22	each	each	DET
hassl-4552	246	23	construct	construct	NOUN
hassl-4552	246	24	of	of	ADP
hassl-4552	246	25	the	the	DET
hassl-4552	246	26	model	model	NOUN
hassl-4552	246	27	is	be	AUX
hassl-4552	246	28	distinct	distinct	ADJ
hassl-4552	246	29	.	.	PUNCT
hassl-4552	247	1	these	these	DET
hassl-4552	247	2	overall	overall	ADJ
hassl-4552	247	3	findings	finding	NOUN
hassl-4552	247	4	support	support	VERB
hassl-4552	247	5	the	the	DET
hassl-4552	247	6	robustness	robustness	NOUN
hassl-4552	247	7	of	of	ADP
hassl-4552	247	8	the	the	DET
hassl-4552	247	9	measurement	measurement	NOUN
hassl-4552	247	10	model	model	NOUN
hassl-4552	247	11	,	,	PUNCT
hassl-4552	247	12	which	which	PRON
hassl-4552	247	13	is	be	AUX
hassl-4552	247	14	required	require	VERB
hassl-4552	247	15	for	for	ADP
hassl-4552	247	16	the	the	DET
hassl-4552	247	17	validity	validity	NOUN
hassl-4552	247	18	of	of	ADP
hassl-4552	247	19	the	the	DET
hassl-4552	247	20	study	study	NOUN
hassl-4552	247	21	’s	’s	PART
hassl-4552	247	22	judgments	judgment	NOUN
hassl-4552	247	23	.	.	PUNCT
hassl-4552	248	1	table	table	NOUN
hassl-4552	248	2	4	4	NUM
hassl-4552	248	3	illustrates	illustrate	VERB
hassl-4552	248	4	the	the	DET
hassl-4552	248	5	outcomes	outcome	NOUN
hassl-4552	248	6	of	of	ADP
hassl-4552	248	7	the	the	DET
hassl-4552	248	8	heterotrait	heterotrait	ADJ
hassl-4552	248	9	-	-	PUNCT
hassl-4552	248	10	monotrait	monotrait	NOUN
hassl-4552	248	11	ratio	ratio	NOUN
hassl-4552	248	12	(	(	PUNCT
hassl-4552	248	13	htmt	htmt	PROPN
hassl-4552	248	14	)	)	PUNCT
hassl-4552	248	15	of	of	ADP
hassl-4552	248	16	correlations	correlation	NOUN
hassl-4552	248	17	for	for	ADP
hassl-4552	248	18	evaluating	evaluate	VERB
hassl-4552	248	19	discriminant	discriminant	ADJ
hassl-4552	248	20	validity	validity	NOUN
hassl-4552	248	21	.	.	PUNCT
hassl-4552	249	1	the	the	DET
hassl-4552	249	2	diagonal	diagonal	ADJ
hassl-4552	249	3	components	component	NOUN
hassl-4552	249	4	(	(	PUNCT
hassl-4552	249	5	bolded	bolde	VERB
hassl-4552	249	6	)	)	PUNCT
hassl-4552	249	7	exemplify	exemplify	VERB
hassl-4552	249	8	the	the	DET
hassl-4552	249	9	correlations	correlation	NOUN
hassl-4552	249	10	between	between	ADP
hassl-4552	249	11	each	each	DET
hassl-4552	249	12	construct	construct	NOUN
hassl-4552	249	13	and	and	CCONJ
hassl-4552	249	14	itself	itself	PRON
hassl-4552	249	15	,	,	PUNCT
hassl-4552	249	16	whereas	whereas	SCONJ
hassl-4552	249	17	the	the	DET
hassl-4552	249	18	off	off	ADV
hassl-4552	249	19	-	-	PUNCT
hassl-4552	249	20	diagonal	diagonal	ADJ
hassl-4552	249	21	components	component	NOUN
hassl-4552	249	22	show	show	VERB
hassl-4552	249	23	the	the	DET
hassl-4552	249	24	correlations	correlation	NOUN
hassl-4552	249	25	among	among	ADP
hassl-4552	249	26	different	different	ADJ
hassl-4552	249	27	study	study	NOUN
hassl-4552	249	28	constructs	construct	NOUN
hassl-4552	249	29	.	.	PUNCT
hassl-4552	250	1	regarding	regard	VERB
hassl-4552	250	2	the	the	DET
hassl-4552	250	3	htmt	htmt	NOUN
hassl-4552	250	4	ratios	ratio	NOUN
hassl-4552	250	5	shown	show	VERB
hassl-4552	250	6	in	in	ADP
hassl-4552	250	7	table	table	NOUN
hassl-4552	250	8	4	4	NUM
hassl-4552	250	9	,	,	PUNCT
hassl-4552	250	10	the	the	DET
hassl-4552	250	11	researcher	researcher	NOUN
hassl-4552	250	12	concludes	conclude	VERB
hassl-4552	250	13	that	that	SCONJ
hassl-4552	250	14	discriminant	discriminant	ADJ
hassl-4552	250	15	validity	validity	NOUN
hassl-4552	250	16	is	be	AUX
hassl-4552	250	17	recognized	recognize	VERB
hassl-4552	250	18	among	among	ADP
hassl-4552	250	19	the	the	DET
hassl-4552	250	20	constructs	construct	NOUN
hassl-4552	250	21	in	in	ADP
hassl-4552	250	22	the	the	DET
hassl-4552	250	23	current	current	ADJ
hassl-4552	250	24	study	study	NOUN
hassl-4552	250	25	.	.	PUNCT
hassl-4552	251	1	this	this	PRON
hassl-4552	251	2	suggests	suggest	VERB
hassl-4552	251	3	that	that	SCONJ
hassl-4552	251	4	each	each	DET
hassl-4552	251	5	construct	construct	NOUN
hassl-4552	251	6	evaluates	evaluate	VERB
hassl-4552	251	7	a	a	DET
hassl-4552	251	8	distinct	distinct	ADJ
hassl-4552	251	9	and	and	CCONJ
hassl-4552	251	10	unique	unique	ADJ
hassl-4552	251	11	element	element	NOUN
hassl-4552	251	12	of	of	ADP
hassl-4552	251	13	the	the	DET
hassl-4552	251	14	underlying	underlie	VERB
hassl-4552	251	15	theoretical	theoretical	ADJ
hassl-4552	251	16	constructs	construct	NOUN
hassl-4552	251	17	,	,	PUNCT
hassl-4552	251	18	improving	improve	VERB
hassl-4552	251	19	the	the	DET
hassl-4552	251	20	robustness	robustness	NOUN
hassl-4552	251	21	and	and	CCONJ
hassl-4552	251	22	credibility	credibility	NOUN
hassl-4552	251	23	of	of	ADP
hassl-4552	251	24	the	the	DET
hassl-4552	251	25	study	study	NOUN
hassl-4552	251	26	measurement	measurement	NOUN
hassl-4552	251	27	model	model	NOUN
hassl-4552	251	28	(	(	PUNCT
hassl-4552	251	29	hair	hair	NOUN
hassl-4552	251	30	jr	jr	PROPN
hassl-4552	251	31	et	et	PROPN
hassl-4552	251	32	al	al	PROPN
hassl-4552	251	33	.	.	PROPN
hassl-4552	251	34	,	,	PUNCT
hassl-4552	251	35	2014	2014	NUM
hassl-4552	251	36	)	)	PUNCT
hassl-4552	251	37	.	.	PUNCT
hassl-4552	252	1	these	these	DET
hassl-4552	252	2	results	result	NOUN
hassl-4552	252	3	indicate	indicate	VERB
hassl-4552	252	4	that	that	SCONJ
hassl-4552	252	5	all	all	DET
hassl-4552	252	6	constructs	construct	NOUN
hassl-4552	252	7	were	be	AUX
hassl-4552	252	8	empirically	empirically	ADV
hassl-4552	252	9	distinct	distinct	ADJ
hassl-4552	252	10	.	.	PUNCT
hassl-4552	253	1	this	this	PRON
hassl-4552	253	2	supports	support	VERB
hassl-4552	253	3	the	the	DET
hassl-4552	253	4	argument	argument	NOUN
hassl-4552	253	5	that	that	SCONJ
hassl-4552	253	6	the	the	DET
hassl-4552	253	7	model	model	NOUN
hassl-4552	253	8	constructs	construct	NOUN
hassl-4552	253	9	are	be	AUX
hassl-4552	253	10	free	free	ADJ
hassl-4552	253	11	from	from	ADP
hassl-4552	253	12	multicollinearity	multicollinearity	NOUN
hassl-4552	253	13	matters	matter	NOUN
hassl-4552	253	14	and	and	CCONJ
hassl-4552	253	15	that	that	SCONJ
hassl-4552	253	16	each	each	DET
hassl-4552	253	17	construct	construct	NOUN
hassl-4552	253	18	contains	contain	VERB
hassl-4552	253	19	a	a	DET
hassl-4552	253	20	unique	unique	ADJ
hassl-4552	253	21	factor	factor	NOUN
hassl-4552	253	22	of	of	ADP
hassl-4552	253	23	the	the	DET
hassl-4552	253	24	theoretical	theoretical	ADJ
hassl-4552	253	25	framework	framework	NOUN
hassl-4552	253	26	.	.	PUNCT
hassl-4552	254	1	moreover	moreover	ADV
hassl-4552	254	2	,	,	PUNCT
hassl-4552	254	3	these	these	DET
hassl-4552	254	4	results	result	NOUN
hassl-4552	254	5	highlight	highlight	VERB
hassl-4552	254	6	the	the	DET
hassl-4552	254	7	credibility	credibility	NOUN
hassl-4552	254	8	of	of	ADP
hassl-4552	254	9	the	the	DET
hassl-4552	254	10	measurement	measurement	NOUN
hassl-4552	254	11	model	model	NOUN
hassl-4552	254	12	and	and	CCONJ
hassl-4552	254	13	its	its	PRON
hassl-4552	254	14	alignment	alignment	NOUN
hassl-4552	254	15	with	with	ADP
hassl-4552	254	16	selected	select	VERB
hassl-4552	254	17	methodological	methodological	ADJ
hassl-4552	254	18	criteria	criterion	NOUN
hassl-4552	254	19	.	.	PUNCT
hassl-4552	255	1	humanities	humanity	NOUN
hassl-4552	255	2	and	and	CCONJ
hassl-4552	255	3	social	social	ADJ
hassl-4552	255	4	sciences	science	NOUN
hassl-4552	255	5	letters	letter	NOUN
hassl-4552	255	6	,	,	PUNCT
hassl-4552	255	7	2025	2025	NUM
hassl-4552	255	8	,	,	PUNCT
hassl-4552	255	9	14(1	14(1	NUM
hassl-4552	255	10	):	):	PUNCT
hassl-4552	255	11	59	59	NUM
hassl-4552	255	12	-	-	SYM
hassl-4552	255	13	80	80	NUM
hassl-4552	255	14	69	69	NUM
hassl-4552	255	15	©	©	PROPN
hassl-4552	255	16	2026	2026	NUM
hassl-4552	255	17	conscientia	conscientia	PROPN
hassl-4552	255	18	beam	beam	PROPN
hassl-4552	255	19	.	.	PUNCT
hassl-4552	256	1	all	all	DET
hassl-4552	256	2	rights	right	NOUN
hassl-4552	256	3	reserved	reserve	VERB
hassl-4552	256	4	.	.	PUNCT
hassl-4552	257	1	table	table	NOUN
hassl-4552	257	2	2	2	NUM
hassl-4552	257	3	.	.	PUNCT
hassl-4552	257	4	measurement	measurement	NOUN
hassl-4552	257	5	model	model	NOUN
hassl-4552	257	6	reliability	reliability	NOUN
hassl-4552	257	7	and	and	CCONJ
hassl-4552	257	8	validity	validity	NOUN
hassl-4552	257	9	.	.	PUNCT
hassl-4552	258	1	constructs	construct	VERB
hassl-4552	258	2	cronbach	cronbach	PROPN
hassl-4552	258	3	's	's	PART
hassl-4552	258	4	alpha	alpha	ADJ
hassl-4552	258	5	composite	composite	ADJ
hassl-4552	258	6	reliability	reliability	NOUN
hassl-4552	258	7	average	average	ADJ
hassl-4552	258	8	variance	variance	NOUN
hassl-4552	258	9	extracted	extract	VERB
hassl-4552	258	10	(	(	PUNCT
hassl-4552	258	11	ave	ave	NOUN
hassl-4552	258	12	)	)	PUNCT
hassl-4552	258	13	brand	brand	NOUN
hassl-4552	258	14	loyalty	loyalty	NOUN
hassl-4552	258	15	0.851	0.851	NUM
hassl-4552	258	16	0.899	0.899	NUM
hassl-4552	258	17	0.69	0.69	NUM
hassl-4552	258	18	brand	brand	NOUN
hassl-4552	258	19	visibility	visibility	NOUN
hassl-4552	258	20	0.855	0.855	NUM
hassl-4552	258	21	0.896	0.896	NUM
hassl-4552	258	22	0.632	0.632	NUM
hassl-4552	258	23	e	e	NOUN
hassl-4552	258	24	-	-	ADJ
hassl-4552	258	25	marketing	marketing	ADJ
hassl-4552	258	26	capabilities	capability	NOUN
hassl-4552	258	27	0.858	0.858	NUM
hassl-4552	258	28	0.898	0.898	NUM
hassl-4552	258	29	0.637	0.637	NUM
hassl-4552	258	30	e	e	ADJ
hassl-4552	258	31	-	-	ADJ
hassl-4552	258	32	marketing	marketing	ADJ
hassl-4552	258	33	orientation	orientation	NOUN
hassl-4552	258	34	0.797	0.797	NUM
hassl-4552	258	35	0.868	0.868	NUM
hassl-4552	258	36	0.623	0.623	NUM
hassl-4552	258	37	e	e	NOUN
hassl-4552	258	38	-	-	NOUN
hassl-4552	258	39	relationship	relationship	NOUN
hassl-4552	258	40	management	management	NOUN
hassl-4552	258	41	0.808	0.808	NUM
hassl-4552	258	42	0.874	0.874	NUM
hassl-4552	258	43	0.635	0.635	NUM
hassl-4552	258	44	market	market	NOUN
hassl-4552	258	45	competition	competition	NOUN
hassl-4552	258	46	intensity	intensity	NOUN
hassl-4552	258	47	0.739	0.739	NUM
hassl-4552	258	48	0.834	0.834	NUM
hassl-4552	258	49	0.557	0.557	NUM
hassl-4552	258	50	table	table	NOUN
hassl-4552	258	51	3	3	NUM
hassl-4552	258	52	.	.	PUNCT
hassl-4552	259	1	discriminant	discriminant	ADJ
hassl-4552	259	2	validity	validity	NOUN
hassl-4552	259	3	(	(	PUNCT
hassl-4552	259	4	fornell	fornell	NOUN
hassl-4552	259	5	-	-	PUNCT
hassl-4552	259	6	larcker	larcker	NOUN
hassl-4552	259	7	criterion	criterion	NOUN
hassl-4552	259	8	)	)	PUNCT
hassl-4552	259	9	.	.	PUNCT
hassl-4552	260	1	constructs	construct	VERB
hassl-4552	260	2	1	1	NUM
hassl-4552	260	3	2	2	NUM
hassl-4552	260	4	3	3	NUM
hassl-4552	260	5	4	4	NUM
hassl-4552	260	6	5	5	NUM
hassl-4552	260	7	6	6	NUM
hassl-4552	260	8	brand	brand	NOUN
hassl-4552	260	9	loyalty	loyalty	NOUN
hassl-4552	260	10	0.83	0.83	NUM
hassl-4552	260	11	brand	brand	NOUN
hassl-4552	260	12	visibility	visibility	NOUN
hassl-4552	260	13	0.58	0.58	NUM
hassl-4552	260	14	0.8	0.8	NUM
hassl-4552	260	15	e	e	X
hassl-4552	260	16	-	-	ADJ
hassl-4552	260	17	marketing	marketing	ADJ
hassl-4552	260	18	capabilities	capability	NOUN
hassl-4552	260	19	0.62	0.62	NUM
hassl-4552	260	20	0.49	0.49	NUM
hassl-4552	260	21	0.8	0.8	NUM
hassl-4552	260	22	e	e	NOUN
hassl-4552	260	23	-	-	ADJ
hassl-4552	260	24	marketing	marketing	ADJ
hassl-4552	260	25	orientation	orientation	NOUN
hassl-4552	260	26	0.65	0.65	NUM
hassl-4552	260	27	0.5	0.5	NUM
hassl-4552	260	28	0.62	0.62	NUM
hassl-4552	260	29	0.79	0.79	NUM
hassl-4552	260	30	e	e	NOUN
hassl-4552	260	31	-	-	NOUN
hassl-4552	260	32	relationship	relationship	NOUN
hassl-4552	260	33	management	management	NOUN
hassl-4552	260	34	0.63	0.63	NUM
hassl-4552	260	35	0.51	0.51	NUM
hassl-4552	260	36	0.64	0.64	NUM
hassl-4552	260	37	0.61	0.61	NUM
hassl-4552	260	38	0.8	0.8	NUM
hassl-4552	260	39	market	market	NOUN
hassl-4552	260	40	competition	competition	NOUN
hassl-4552	260	41	intensity	intensity	NOUN
hassl-4552	260	42	0.58	0.58	NUM
hassl-4552	260	43	0.55	0.55	NUM
hassl-4552	260	44	0.48	0.48	NUM
hassl-4552	260	45	0.47	0.47	NUM
hassl-4552	260	46	0.59	0.59	NUM
hassl-4552	260	47	0.75	0.75	NUM
hassl-4552	260	48	table	table	NOUN
hassl-4552	260	49	4	4	NUM
hassl-4552	260	50	.	.	PUNCT
hassl-4552	260	51	assessment	assessment	NOUN
hassl-4552	260	52	discriminant	discriminant	ADJ
hassl-4552	260	53	validity	validity	NOUN
hassl-4552	260	54	(	(	PUNCT
hassl-4552	260	55	heterotrait	heterotrait	NOUN
hassl-4552	260	56	-	-	PUNCT
hassl-4552	260	57	monotrait	monotrait	NOUN
hassl-4552	260	58	ratio	ratio	NOUN
hassl-4552	260	59	of	of	ADP
hassl-4552	260	60	correlations	correlation	NOUN
hassl-4552	260	61	(	(	PUNCT
hassl-4552	260	62	htmt	htmt	NOUN
hassl-4552	260	63	)	)	PUNCT
hassl-4552	260	64	)	)	PUNCT
hassl-4552	260	65	.	.	PUNCT
hassl-4552	261	1	constructs	construct	VERB
hassl-4552	261	2	1	1	NUM
hassl-4552	261	3	2	2	NUM
hassl-4552	261	4	3	3	NUM
hassl-4552	261	5	4	4	NUM
hassl-4552	261	6	5	5	NUM
hassl-4552	261	7	1	1	NUM
hassl-4552	261	8	brand	brand	NOUN
hassl-4552	261	9	loyalty	loyalty	NOUN
hassl-4552	261	10	2	2	NUM
hassl-4552	261	11	brand	brand	NOUN
hassl-4552	261	12	visibility	visibility	NOUN
hassl-4552	261	13	0.65	0.65	NUM
hassl-4552	261	14	3	3	NUM
hassl-4552	261	15	e	e	NOUN
hassl-4552	261	16	-	-	NOUN
hassl-4552	261	17	marketing	marketing	ADJ
hassl-4552	261	18	capabilities	capability	NOUN
hassl-4552	261	19	0.71	0.71	NUM
hassl-4552	261	20	0.56	0.56	NUM
hassl-4552	261	21	4	4	NUM
hassl-4552	261	22	e	e	NOUN
hassl-4552	261	23	-	-	ADJ
hassl-4552	261	24	marketing	marketing	ADJ
hassl-4552	261	25	orientation	orientation	NOUN
hassl-4552	261	26	0.78	0.78	NUM
hassl-4552	261	27	0.6	0.6	NUM
hassl-4552	261	28	0.74	0.74	NUM
hassl-4552	261	29	5	5	NUM
hassl-4552	261	30	e	e	NOUN
hassl-4552	261	31	-	-	NOUN
hassl-4552	261	32	relationship	relationship	NOUN
hassl-4552	261	33	management	management	NOUN
hassl-4552	261	34	0.75	0.75	NUM
hassl-4552	261	35	0.6	0.6	NUM
hassl-4552	261	36	0.76	0.76	NUM
hassl-4552	261	37	0.75	0.75	NUM
hassl-4552	261	38	6	6	NUM
hassl-4552	261	39	market	market	NOUN
hassl-4552	261	40	competition	competition	NOUN
hassl-4552	261	41	intensity	intensity	NOUN
hassl-4552	261	42	0.74	0.74	NUM
hassl-4552	261	43	0.66	0.66	NUM
hassl-4552	261	44	0.61	0.61	NUM
hassl-4552	261	45	0.61	0.61	NUM
hassl-4552	261	46	0.75	0.75	NUM
hassl-4552	261	47	4.2	4.2	NUM
hassl-4552	261	48	.	.	PUNCT
hassl-4552	262	1	testing	test	VERB
hassl-4552	262	2	the	the	DET
hassl-4552	262	3	structural	structural	ADJ
hassl-4552	262	4	model	model	NOUN
hassl-4552	262	5	,	,	PUNCT
hassl-4552	262	6	direct	direct	ADJ
hassl-4552	262	7	and	and	CCONJ
hassl-4552	262	8	indirect	indirect	ADJ
hassl-4552	262	9	effect	effect	NOUN
hassl-4552	262	10	,	,	PUNCT
hassl-4552	262	11	and	and	CCONJ
hassl-4552	262	12	moderation	moderation	NOUN
hassl-4552	262	13	table	table	NOUN
hassl-4552	262	14	5	5	NUM
hassl-4552	262	15	shows	show	VERB
hassl-4552	262	16	a	a	DET
hassl-4552	262	17	comprehensive	comprehensive	ADJ
hassl-4552	262	18	understanding	understanding	NOUN
hassl-4552	262	19	of	of	ADP
hassl-4552	262	20	the	the	DET
hassl-4552	262	21	study	study	NOUN
hassl-4552	262	22	model	model	NOUN
hassl-4552	262	23	's	's	PART
hassl-4552	262	24	hypotheses	hypothesis	NOUN
hassl-4552	262	25	,	,	PUNCT
hassl-4552	262	26	moderation	moderation	NOUN
hassl-4552	262	27	,	,	PUNCT
hassl-4552	262	28	and	and	CCONJ
hassl-4552	262	29	mediation	mediation	NOUN
hassl-4552	262	30	effects	effect	NOUN
hassl-4552	262	31	contributing	contribute	VERB
hassl-4552	262	32	to	to	ADP
hassl-4552	262	33	a	a	DET
hassl-4552	262	34	better	well	ADJ
hassl-4552	262	35	understanding	understanding	NOUN
hassl-4552	262	36	of	of	ADP
hassl-4552	262	37	the	the	DET
hassl-4552	262	38	overall	overall	ADJ
hassl-4552	262	39	relationships	relationship	NOUN
hassl-4552	262	40	among	among	ADP
hassl-4552	262	41	the	the	DET
hassl-4552	262	42	study	study	NOUN
hassl-4552	262	43	variables	variable	NOUN
hassl-4552	262	44	.	.	PUNCT
hassl-4552	263	1	the	the	DET
hassl-4552	263	2	hypotheses	hypothesis	NOUN
hassl-4552	263	3	are	be	AUX
hassl-4552	263	4	assessed	assess	VERB
hassl-4552	263	5	individually	individually	ADV
hassl-4552	263	6	based	base	VERB
hassl-4552	263	7	on	on	ADP
hassl-4552	263	8	the	the	DET
hassl-4552	263	9	path	path	NOUN
hassl-4552	263	10	coefficient	coefficient	NOUN
hassl-4552	263	11	(	(	PUNCT
hassl-4552	263	12	β	β	NOUN
hassl-4552	263	13	)	)	PUNCT
hassl-4552	263	14	,	,	PUNCT
hassl-4552	263	15	standard	standard	ADJ
hassl-4552	263	16	deviation	deviation	NOUN
hassl-4552	263	17	(	(	PUNCT
hassl-4552	263	18	stdev	stdev	NOUN
hassl-4552	263	19	)	)	PUNCT
hassl-4552	263	20	,	,	PUNCT
hassl-4552	263	21	mean	mean	VERB
hassl-4552	263	22	,	,	PUNCT
hassl-4552	263	23	p	p	ADJ
hassl-4552	263	24	-	-	PUNCT
hassl-4552	263	25	value	value	NOUN
hassl-4552	263	26	,	,	PUNCT
hassl-4552	263	27	t	t	NOUN
hassl-4552	263	28	-	-	PUNCT
hassl-4552	263	29	value	value	NOUN
hassl-4552	263	30	,	,	PUNCT
hassl-4552	263	31	and	and	CCONJ
hassl-4552	263	32	the	the	DET
hassl-4552	263	33	result	result	NOUN
hassl-4552	263	34	concerning	concern	VERB
hassl-4552	263	35	whether	whether	SCONJ
hassl-4552	263	36	the	the	DET
hassl-4552	263	37	evaluated	evaluated	ADJ
hassl-4552	263	38	hypothesis	hypothesis	NOUN
hassl-4552	263	39	is	be	AUX
hassl-4552	263	40	supported	support	VERB
hassl-4552	263	41	and	and	CCONJ
hassl-4552	263	42	positively	positively	ADV
hassl-4552	263	43	correlated	correlate	VERB
hassl-4552	263	44	.	.	PUNCT
hassl-4552	264	1	starting	start	VERB
hassl-4552	264	2	with	with	ADP
hassl-4552	264	3	direct	direct	ADJ
hassl-4552	264	4	relationships	relationship	NOUN
hassl-4552	264	5	,	,	PUNCT
hassl-4552	264	6	h1	h1	NOUN
hassl-4552	264	7	tests	test	VERB
hassl-4552	264	8	the	the	DET
hassl-4552	264	9	relationship	relationship	NOUN
hassl-4552	264	10	between	between	ADP
hassl-4552	264	11	emarketing	emarkete	VERB
hassl-4552	264	12	capabilities	capability	NOUN
hassl-4552	264	13	and	and	CCONJ
hassl-4552	264	14	brand	brand	NOUN
hassl-4552	264	15	visibility	visibility	NOUN
hassl-4552	264	16	.	.	PUNCT
hassl-4552	265	1	the	the	DET
hassl-4552	265	2	study	study	NOUN
hassl-4552	265	3	path	path	NOUN
hassl-4552	265	4	coefficient	coefficient	NOUN
hassl-4552	265	5	is	be	AUX
hassl-4552	265	6	0.130	0.130	NUM
hassl-4552	265	7	,	,	PUNCT
hassl-4552	265	8	with	with	ADP
hassl-4552	265	9	a	a	DET
hassl-4552	265	10	p	p	NOUN
hassl-4552	265	11	-	-	PUNCT
hassl-4552	265	12	value	value	NOUN
hassl-4552	265	13	of	of	ADP
hassl-4552	265	14	0.059	0.059	NUM
hassl-4552	265	15	,	,	PUNCT
hassl-4552	265	16	a	a	DET
hassl-4552	265	17	t	t	NOUN
hassl-4552	265	18	-	-	PUNCT
hassl-4552	265	19	value	value	NOUN
hassl-4552	265	20	of	of	ADP
hassl-4552	265	21	2.023	2.023	NUM
hassl-4552	265	22	,	,	PUNCT
hassl-4552	265	23	and	and	CCONJ
hassl-4552	265	24	representing	represent	VERB
hassl-4552	265	25	that	that	SCONJ
hassl-4552	265	26	the	the	DET
hassl-4552	265	27	relationship	relationship	NOUN
hassl-4552	265	28	is	be	AUX
hassl-4552	265	29	slightly	slightly	ADV
hassl-4552	265	30	significant	significant	ADJ
hassl-4552	265	31	but	but	CCONJ
hassl-4552	265	32	not	not	PART
hassl-4552	265	33	completely	completely	ADV
hassl-4552	265	34	supported	support	VERB
hassl-4552	265	35	.	.	PUNCT
hassl-4552	266	1	this	this	PRON
hassl-4552	266	2	may	may	AUX
hassl-4552	266	3	be	be	AUX
hassl-4552	266	4	referred	refer	VERB
hassl-4552	266	5	to	to	ADP
hassl-4552	266	6	external	external	ADJ
hassl-4552	266	7	factors	factor	NOUN
hassl-4552	266	8	,	,	PUNCT
hassl-4552	266	9	such	such	ADJ
hassl-4552	266	10	as	as	ADP
hassl-4552	266	11	market	market	NOUN
hassl-4552	266	12	competition	competition	NOUN
hassl-4552	266	13	or	or	CCONJ
hassl-4552	266	14	the	the	DET
hassl-4552	266	15	need	need	NOUN
hassl-4552	266	16	for	for	ADP
hassl-4552	266	17	more	more	ADV
hassl-4552	266	18	integrated	integrate	VERB
hassl-4552	266	19	marketing	marketing	NOUN
hassl-4552	266	20	approaches	approach	NOUN
hassl-4552	266	21	.	.	PUNCT
hassl-4552	267	1	h2	h2	PROPN
hassl-4552	267	2	investigates	investigate	VERB
hassl-4552	267	3	the	the	DET
hassl-4552	267	4	emarketing	emarkete	VERB
hassl-4552	267	5	capabilities	capability	NOUN
hassl-4552	267	6	and	and	CCONJ
hassl-4552	267	7	its	its	PRON
hassl-4552	267	8	relationship	relationship	NOUN
hassl-4552	267	9	with	with	ADP
hassl-4552	267	10	emarketing	emarkete	VERB
hassl-4552	267	11	orientation	orientation	NOUN
hassl-4552	267	12	,	,	PUNCT
hassl-4552	267	13	the	the	DET
hassl-4552	267	14	path	path	NOUN
hassl-4552	267	15	coefficient	coefficient	NOUN
hassl-4552	267	16	result	result	NOUN
hassl-4552	267	17	is	be	AUX
hassl-4552	267	18	0.384	0.384	NUM
hassl-4552	267	19	,	,	PUNCT
hassl-4552	267	20	with	with	ADP
hassl-4552	267	21	a	a	DET
hassl-4552	267	22	significant	significant	ADJ
hassl-4552	267	23	p	p	NOUN
hassl-4552	267	24	-	-	PUNCT
hassl-4552	267	25	value	value	NOUN
hassl-4552	267	26	of	of	ADP
hassl-4552	267	27	0.000	0.000	NUM
hassl-4552	267	28	,	,	PUNCT
hassl-4552	267	29	and	and	CCONJ
hassl-4552	267	30	a	a	DET
hassl-4552	267	31	t	t	NOUN
hassl-4552	267	32	-	-	PUNCT
hassl-4552	267	33	value	value	NOUN
hassl-4552	267	34	of	of	ADP
hassl-4552	267	35	5.521	5.521	NUM
hassl-4552	267	36	,	,	PUNCT
hassl-4552	267	37	indicating	indicate	VERB
hassl-4552	267	38	strong	strong	ADJ
hassl-4552	267	39	hypothesis	hypothesis	NOUN
hassl-4552	267	40	support	support	NOUN
hassl-4552	267	41	.	.	PUNCT
hassl-4552	268	1	this	this	PRON
hassl-4552	268	2	emphasizes	emphasize	VERB
hassl-4552	268	3	the	the	DET
hassl-4552	268	4	crucial	crucial	ADJ
hassl-4552	268	5	role	role	NOUN
hassl-4552	268	6	of	of	ADP
hassl-4552	268	7	emarketing	emarkete	VERB
hassl-4552	268	8	capabilities	capability	NOUN
hassl-4552	268	9	in	in	ADP
hassl-4552	268	10	forming	form	VERB
hassl-4552	268	11	a	a	DET
hassl-4552	268	12	firm	firm	NOUN
hassl-4552	268	13	’s	’s	PART
hassl-4552	268	14	emarketing	emarkete	VERB
hassl-4552	268	15	orientation	orientation	NOUN
hassl-4552	268	16	and	and	CCONJ
hassl-4552	268	17	highlights	highlight	NOUN
hassl-4552	268	18	the	the	DET
hassl-4552	268	19	significant	significant	ADJ
hassl-4552	268	20	role	role	NOUN
hassl-4552	268	21	of	of	ADP
hassl-4552	268	22	technological	technological	ADJ
hassl-4552	268	23	and	and	CCONJ
hassl-4552	268	24	strategic	strategic	ADJ
hassl-4552	268	25	management	management	NOUN
hassl-4552	268	26	in	in	ADP
hassl-4552	268	27	digital	digital	ADJ
hassl-4552	268	28	marketing	marketing	NOUN
hassl-4552	268	29	efforts	effort	NOUN
hassl-4552	268	30	.	.	PUNCT
hassl-4552	269	1	h3	h3	NOUN
hassl-4552	269	2	extends	extend	VERB
hassl-4552	269	3	the	the	DET
hassl-4552	269	4	relationship	relationship	NOUN
hassl-4552	269	5	from	from	ADP
hassl-4552	269	6	emarketing	emarkete	VERB
hassl-4552	269	7	capabilities	capability	NOUN
hassl-4552	269	8	to	to	ADP
hassl-4552	269	9	brand	brand	NOUN
hassl-4552	269	10	visibility	visibility	NOUN
hassl-4552	269	11	through	through	ADP
hassl-4552	269	12	emarketing	emarkete	VERB
hassl-4552	269	13	orientation	orientation	NOUN
hassl-4552	269	14	.	.	PUNCT
hassl-4552	270	1	the	the	DET
hassl-4552	270	2	path	path	NOUN
hassl-4552	270	3	coefficient	coefficient	NOUN
hassl-4552	270	4	result	result	NOUN
hassl-4552	270	5	is	be	AUX
hassl-4552	270	6	0.064	0.064	NUM
hassl-4552	270	7	with	with	ADP
hassl-4552	270	8	a	a	DET
hassl-4552	270	9	significant	significant	ADJ
hassl-4552	270	10	t	t	NOUN
hassl-4552	270	11	-	-	PUNCT
hassl-4552	270	12	value	value	NOUN
hassl-4552	270	13	of	of	ADP
hassl-4552	270	14	2.370	2.370	NUM
hassl-4552	270	15	and	and	CCONJ
hassl-4552	270	16	a	a	DET
hassl-4552	270	17	p	p	NOUN
hassl-4552	270	18	-	-	PUNCT
hassl-4552	270	19	value	value	NOUN
hassl-4552	270	20	of	of	ADP
hassl-4552	270	21	0.018	0.018	NUM
hassl-4552	270	22	,	,	PUNCT
hassl-4552	270	23	supporting	support	VERB
hassl-4552	270	24	the	the	DET
hassl-4552	270	25	hypothesis	hypothesis	NOUN
hassl-4552	270	26	.	.	PUNCT
hassl-4552	271	1	this	this	PRON
hassl-4552	271	2	underlines	underline	VERB
hassl-4552	271	3	the	the	DET
hassl-4552	271	4	essence	essence	NOUN
hassl-4552	271	5	of	of	ADP
hassl-4552	271	6	fostering	foster	VERB
hassl-4552	271	7	a	a	DET
hassl-4552	271	8	great	great	ADJ
hassl-4552	271	9	e	e	NOUN
hassl-4552	271	10	marketing	marketing	NOUN
hassl-4552	271	11	orientation	orientation	NOUN
hassl-4552	271	12	to	to	PART
hassl-4552	271	13	strengthen	strengthen	VERB
hassl-4552	271	14	the	the	DET
hassl-4552	271	15	influence	influence	NOUN
hassl-4552	271	16	of	of	ADP
hassl-4552	271	17	capabilities	capability	NOUN
hassl-4552	271	18	on	on	ADP
hassl-4552	271	19	visibility	visibility	NOUN
hassl-4552	271	20	.	.	PUNCT
hassl-4552	272	1	according	accord	VERB
hassl-4552	272	2	to	to	ADP
hassl-4552	272	3	the	the	DET
hassl-4552	272	4	h4	h4	NOUN
hassl-4552	272	5	,	,	PUNCT
hassl-4552	272	6	which	which	PRON
hassl-4552	272	7	investigates	investigate	VERB
hassl-4552	272	8	the	the	DET
hassl-4552	272	9	e	e	NOUN
hassl-4552	272	10	-	-	NOUN
hassl-4552	272	11	relationship	relationship	NOUN
hassl-4552	272	12	management	management	NOUN
hassl-4552	272	13	and	and	CCONJ
hassl-4552	272	14	the	the	DET
hassl-4552	272	15	relationship	relationship	NOUN
hassl-4552	272	16	with	with	ADP
hassl-4552	272	17	brand	brand	NOUN
hassl-4552	272	18	visibility	visibility	NOUN
hassl-4552	272	19	,	,	PUNCT
hassl-4552	272	20	the	the	DET
hassl-4552	272	21	path	path	NOUN
hassl-4552	272	22	coefficient	coefficient	NOUN
hassl-4552	272	23	is	be	AUX
hassl-4552	272	24	0.123	0.123	NUM
hassl-4552	272	25	,	,	PUNCT
hassl-4552	272	26	with	with	ADP
hassl-4552	272	27	a	a	DET
hassl-4552	272	28	p	p	NOUN
hassl-4552	272	29	-	-	PUNCT
hassl-4552	272	30	value	value	NOUN
hassl-4552	272	31	of	of	ADP
hassl-4552	272	32	0.059	0.059	NUM
hassl-4552	272	33	,	,	PUNCT
hassl-4552	272	34	and	and	CCONJ
hassl-4552	272	35	a	a	DET
hassl-4552	272	36	t	t	NOUN
hassl-4552	272	37	-	-	PUNCT
hassl-4552	272	38	value	value	NOUN
hassl-4552	272	39	of	of	ADP
hassl-4552	272	40	1.882	1.882	NUM
hassl-4552	272	41	,	,	PUNCT
hassl-4552	272	42	showing	show	VERB
hassl-4552	272	43	a	a	DET
hassl-4552	272	44	lack	lack	NOUN
hassl-4552	272	45	of	of	ADP
hassl-4552	272	46	complete	complete	ADJ
hassl-4552	272	47	support	support	NOUN
hassl-4552	272	48	for	for	ADP
hassl-4552	272	49	the	the	DET
hassl-4552	272	50	current	current	ADJ
hassl-4552	272	51	hypothesis	hypothesis	NOUN
hassl-4552	272	52	relationship	relationship	NOUN
hassl-4552	272	53	.	.	PUNCT
hassl-4552	273	1	this	this	PRON
hassl-4552	273	2	may	may	AUX
hassl-4552	273	3	indicate	indicate	VERB
hassl-4552	273	4	that	that	SCONJ
hassl-4552	273	5	e	e	NOUN
hassl-4552	273	6	-	-	NOUN
hassl-4552	273	7	relationship	relationship	NOUN
hassl-4552	273	8	management	management	NOUN
hassl-4552	273	9	alone	alone	ADV
hassl-4552	273	10	is	be	AUX
hassl-4552	273	11	not	not	PART
hassl-4552	273	12	sufficient	sufficient	ADJ
hassl-4552	273	13	to	to	PART
hassl-4552	273	14	improve	improve	VERB
hassl-4552	273	15	brand	brand	NOUN
hassl-4552	273	16	visibility	visibility	NOUN
hassl-4552	273	17	without	without	ADP
hassl-4552	273	18	concentrated	concentrated	ADJ
hassl-4552	273	19	strategies	strategy	NOUN
hassl-4552	273	20	,	,	PUNCT
hassl-4552	273	21	such	such	ADJ
hassl-4552	273	22	as	as	ADP
hassl-4552	273	23	marketing	marketing	NOUN
hassl-4552	273	24	scope	scope	NOUN
hassl-4552	273	25	or	or	CCONJ
hassl-4552	273	26	social	social	ADJ
hassl-4552	273	27	media	medium	NOUN
hassl-4552	273	28	engagement	engagement	NOUN
hassl-4552	273	29	.	.	PUNCT
hassl-4552	274	1	moving	move	VERB
hassl-4552	274	2	to	to	ADP
hassl-4552	274	3	h5	h5	PROPN
hassl-4552	274	4	,	,	PUNCT
hassl-4552	274	5	which	which	PRON
hassl-4552	274	6	investigates	investigate	VERB
hassl-4552	274	7	the	the	DET
hassl-4552	274	8	connection	connection	NOUN
hassl-4552	274	9	between	between	ADP
hassl-4552	274	10	e	e	NOUN
hassl-4552	274	11	-	-	NOUN
hassl-4552	274	12	relationship	relationship	NOUN
hassl-4552	274	13	management	management	NOUN
hassl-4552	274	14	and	and	CCONJ
hassl-4552	274	15	e	e	NOUN
hassl-4552	274	16	-	-	ADJ
hassl-4552	274	17	marketing	marketing	ADJ
hassl-4552	274	18	orientation	orientation	NOUN
hassl-4552	274	19	,	,	PUNCT
hassl-4552	274	20	the	the	DET
hassl-4552	274	21	path	path	NOUN
hassl-4552	274	22	coefficient	coefficient	NOUN
hassl-4552	274	23	is	be	AUX
hassl-4552	274	24	0.362	0.362	NUM
hassl-4552	274	25	with	with	ADP
hassl-4552	274	26	a	a	DET
hassl-4552	274	27	significant	significant	ADJ
hassl-4552	274	28	t	t	NOUN
hassl-4552	274	29	-	-	PUNCT
hassl-4552	274	30	value	value	NOUN
hassl-4552	274	31	of	of	ADP
hassl-4552	274	32	5.254	5.254	NUM
hassl-4552	274	33	and	and	CCONJ
hassl-4552	274	34	a	a	DET
hassl-4552	274	35	p	p	NOUN
hassl-4552	274	36	-	-	PUNCT
hassl-4552	274	37	value	value	NOUN
hassl-4552	274	38	of	of	ADP
hassl-4552	274	39	0.000	0.000	NUM
hassl-4552	274	40	,	,	PUNCT
hassl-4552	274	41	supporting	support	VERB
hassl-4552	274	42	the	the	DET
hassl-4552	274	43	hypothesis	hypothesis	NOUN
hassl-4552	274	44	.	.	PUNCT
hassl-4552	275	1	accordingly	accordingly	ADV
hassl-4552	275	2	,	,	PUNCT
hassl-4552	275	3	it	it	PRON
hassl-4552	275	4	is	be	AUX
hassl-4552	275	5	important	important	ADJ
hassl-4552	275	6	to	to	PART
hassl-4552	275	7	create	create	VERB
hassl-4552	275	8	and	and	CCONJ
hassl-4552	275	9	maintain	maintain	VERB
hassl-4552	275	10	better	well	ADJ
hassl-4552	275	11	digital	digital	ADJ
hassl-4552	275	12	relationships	relationship	NOUN
hassl-4552	275	13	with	with	ADP
hassl-4552	275	14	customers	customer	NOUN
hassl-4552	275	15	as	as	SCONJ
hassl-4552	275	16	this	this	PRON
hassl-4552	275	17	helps	help	VERB
hassl-4552	275	18	with	with	ADP
hassl-4552	275	19	a	a	DET
hassl-4552	275	20	more	more	ADV
hassl-4552	275	21	customer	customer	NOUN
hassl-4552	275	22	-	-	PUNCT
hassl-4552	275	23	centric	centric	NOUN
hassl-4552	275	24	and	and	CCONJ
hassl-4552	275	25	digitally	digitally	ADV
hassl-4552	275	26	introduced	introduce	VERB
hassl-4552	275	27	marketing	marketing	NOUN
hassl-4552	275	28	strategy	strategy	NOUN
hassl-4552	275	29	.	.	PUNCT
hassl-4552	276	1	h6	h6	PROPN
hassl-4552	276	2	extends	extend	VERB
hassl-4552	276	3	the	the	DET
hassl-4552	276	4	relationship	relationship	NOUN
hassl-4552	276	5	from	from	ADP
hassl-4552	276	6	humanities	humanity	NOUN
hassl-4552	276	7	and	and	CCONJ
hassl-4552	276	8	social	social	ADJ
hassl-4552	276	9	sciences	science	NOUN
hassl-4552	276	10	letters	letter	NOUN
hassl-4552	276	11	,	,	PUNCT
hassl-4552	276	12	2025	2025	NUM
hassl-4552	276	13	,	,	PUNCT
hassl-4552	276	14	14(1	14(1	NUM
hassl-4552	276	15	):	):	PUNCT
hassl-4552	276	16	59	59	NUM
hassl-4552	276	17	-	-	SYM
hassl-4552	276	18	80	80	NUM
hassl-4552	276	19	70	70	NUM
hassl-4552	276	20	©	©	PROPN
hassl-4552	276	21	2026	2026	NUM
hassl-4552	276	22	conscientia	conscientia	PROPN
hassl-4552	276	23	beam	beam	PROPN
hassl-4552	276	24	.	.	PUNCT
hassl-4552	277	1	all	all	DET
hassl-4552	277	2	rights	right	NOUN
hassl-4552	277	3	reserved	reserve	VERB
hassl-4552	277	4	.	.	PUNCT
hassl-4552	278	1	e	e	X
hassl-4552	278	2	-	-	NOUN
hassl-4552	278	3	relationship	relationship	NOUN
hassl-4552	278	4	management	management	NOUN
hassl-4552	278	5	to	to	ADP
hassl-4552	278	6	brand	brand	NOUN
hassl-4552	278	7	visibility	visibility	NOUN
hassl-4552	278	8	through	through	ADP
hassl-4552	278	9	e	e	NOUN
hassl-4552	278	10	-	-	ADJ
hassl-4552	278	11	marketing	marketing	ADJ
hassl-4552	278	12	orientation	orientation	NOUN
hassl-4552	278	13	.	.	PUNCT
hassl-4552	279	1	the	the	DET
hassl-4552	279	2	path	path	NOUN
hassl-4552	279	3	coefficient	coefficient	NOUN
hassl-4552	279	4	is	be	AUX
hassl-4552	279	5	0.060	0.060	NUM
hassl-4552	279	6	,	,	PUNCT
hassl-4552	279	7	with	with	ADP
hassl-4552	279	8	a	a	DET
hassl-4552	279	9	significant	significant	ADJ
hassl-4552	279	10	t	t	NOUN
hassl-4552	279	11	-	-	PUNCT
hassl-4552	279	12	value	value	NOUN
hassl-4552	279	13	of	of	ADP
hassl-4552	279	14	2.022	2.022	NUM
hassl-4552	279	15	and	and	CCONJ
hassl-4552	279	16	a	a	DET
hassl-4552	279	17	p	p	NOUN
hassl-4552	279	18	-	-	PUNCT
hassl-4552	279	19	value	value	NOUN
hassl-4552	279	20	of	of	ADP
hassl-4552	279	21	0.044	0.044	NUM
hassl-4552	279	22	,	,	PUNCT
hassl-4552	279	23	supporting	support	VERB
hassl-4552	279	24	the	the	DET
hassl-4552	279	25	hypothesis	hypothesis	NOUN
hassl-4552	279	26	.	.	PUNCT
hassl-4552	280	1	h7	h7	PROPN
hassl-4552	280	2	explores	explore	VERB
hassl-4552	280	3	the	the	DET
hassl-4552	280	4	relationship	relationship	NOUN
hassl-4552	280	5	between	between	ADP
hassl-4552	280	6	brand	brand	NOUN
hassl-4552	280	7	visibility	visibility	NOUN
hassl-4552	280	8	and	and	CCONJ
hassl-4552	280	9	brand	brand	NOUN
hassl-4552	280	10	loyalty	loyalty	NOUN
hassl-4552	280	11	.	.	PUNCT
hassl-4552	281	1	the	the	DET
hassl-4552	281	2	path	path	NOUN
hassl-4552	281	3	coefficient	coefficient	NOUN
hassl-4552	281	4	is	be	AUX
hassl-4552	281	5	0.575	0.575	NUM
hassl-4552	281	6	with	with	ADP
hassl-4552	281	7	a	a	DET
hassl-4552	281	8	highly	highly	ADV
hassl-4552	281	9	significant	significant	ADJ
hassl-4552	281	10	t	t	NOUN
hassl-4552	281	11	-	-	PUNCT
hassl-4552	281	12	value	value	NOUN
hassl-4552	281	13	of	of	ADP
hassl-4552	281	14	11.025	11.025	NUM
hassl-4552	281	15	and	and	CCONJ
hassl-4552	281	16	a	a	DET
hassl-4552	281	17	pvalue	pvalue	NOUN
hassl-4552	281	18	of	of	ADP
hassl-4552	281	19	0.000	0.000	NUM
hassl-4552	281	20	,	,	PUNCT
hassl-4552	281	21	strongly	strongly	ADV
hassl-4552	281	22	supporting	support	VERB
hassl-4552	281	23	the	the	DET
hassl-4552	281	24	hypothesis	hypothesis	NOUN
hassl-4552	281	25	.	.	PUNCT
hassl-4552	282	1	finally	finally	ADV
hassl-4552	282	2	,	,	PUNCT
hassl-4552	282	3	regarding	regard	VERB
hassl-4552	282	4	moderation	moderation	NOUN
hassl-4552	282	5	effects	effect	NOUN
hassl-4552	282	6	,	,	PUNCT
hassl-4552	282	7	h8	h8	PROPN
hassl-4552	282	8	,	,	PUNCT
hassl-4552	282	9	h9	h9	NOUN
hassl-4552	282	10	,	,	PUNCT
hassl-4552	282	11	and	and	CCONJ
hassl-4552	282	12	h10	h10	NOUN
hassl-4552	282	13	assess	assess	VERB
hassl-4552	282	14	the	the	DET
hassl-4552	282	15	impact	impact	NOUN
hassl-4552	282	16	of	of	ADP
hassl-4552	282	17	market	market	NOUN
hassl-4552	282	18	competition	competition	NOUN
hassl-4552	282	19	intensity	intensity	NOUN
hassl-4552	282	20	on	on	ADP
hassl-4552	282	21	the	the	DET
hassl-4552	282	22	relationships	relationship	NOUN
hassl-4552	282	23	between	between	ADP
hassl-4552	282	24	e	e	NOUN
hassl-4552	282	25	-	-	NOUN
hassl-4552	282	26	marketing	marketing	ADJ
hassl-4552	282	27	capabilities	capability	NOUN
hassl-4552	282	28	,	,	PUNCT
hassl-4552	282	29	e	e	NOUN
hassl-4552	282	30	-	-	ADJ
hassl-4552	282	31	marketing	marketing	ADJ
hassl-4552	282	32	orientation	orientation	NOUN
hassl-4552	282	33	,	,	PUNCT
hassl-4552	282	34	erelationship	erelationship	NOUN
hassl-4552	282	35	management	management	NOUN
hassl-4552	282	36	,	,	PUNCT
hassl-4552	282	37	and	and	CCONJ
hassl-4552	282	38	brand	brand	NOUN
hassl-4552	282	39	visibility	visibility	NOUN
hassl-4552	282	40	.	.	PUNCT
hassl-4552	283	1	h8	h8	PROPN
hassl-4552	283	2	and	and	CCONJ
hassl-4552	283	3	h9	h9	NOUN
hassl-4552	283	4	are	be	AUX
hassl-4552	283	5	not	not	PART
hassl-4552	283	6	supported	support	VERB
hassl-4552	283	7	as	as	SCONJ
hassl-4552	283	8	indicated	indicate	VERB
hassl-4552	283	9	by	by	ADP
hassl-4552	283	10	nonsignificant	nonsignificant	ADJ
hassl-4552	283	11	p	p	NOUN
hassl-4552	283	12	-	-	PUNCT
hassl-4552	283	13	values	value	NOUN
hassl-4552	283	14	.	.	PUNCT
hassl-4552	284	1	however	however	ADV
hassl-4552	284	2	,	,	PUNCT
hassl-4552	284	3	h10	h10	PROPN
hassl-4552	284	4	is	be	AUX
hassl-4552	284	5	supported	support	VERB
hassl-4552	284	6	by	by	ADP
hassl-4552	284	7	a	a	DET
hassl-4552	284	8	path	path	NOUN
hassl-4552	284	9	coefficient	coefficient	NOUN
hassl-4552	284	10	of	of	ADP
hassl-4552	284	11	0.205	0.205	NUM
hassl-4552	284	12	,	,	PUNCT
hassl-4552	284	13	a	a	DET
hassl-4552	284	14	t	t	NOUN
hassl-4552	284	15	-	-	PUNCT
hassl-4552	284	16	value	value	NOUN
hassl-4552	284	17	of	of	ADP
hassl-4552	284	18	1.999	1.999	NUM
hassl-4552	284	19	,	,	PUNCT
hassl-4552	284	20	and	and	CCONJ
hassl-4552	284	21	a	a	DET
hassl-4552	284	22	significant	significant	ADJ
hassl-4552	284	23	pvalue	pvalue	NOUN
hassl-4552	284	24	of	of	ADP
hassl-4552	284	25	0.036	0.036	NUM
hassl-4552	284	26	.	.	PUNCT
hassl-4552	285	1	the	the	DET
hassl-4552	285	2	moderating	moderate	VERB
hassl-4552	285	3	influence	influence	NOUN
hassl-4552	285	4	of	of	ADP
hassl-4552	285	5	market	market	NOUN
hassl-4552	285	6	competition	competition	NOUN
hassl-4552	285	7	intensity	intensity	NOUN
hassl-4552	285	8	on	on	ADP
hassl-4552	285	9	the	the	DET
hassl-4552	285	10	e	e	NOUN
hassl-4552	285	11	-	-	NOUN
hassl-4552	285	12	relationship	relationship	NOUN
hassl-4552	285	13	management	management	NOUN
hassl-4552	285	14	and	and	CCONJ
hassl-4552	285	15	brand	brand	NOUN
hassl-4552	285	16	visibility	visibility	NOUN
hassl-4552	285	17	relationship	relationship	NOUN
hassl-4552	285	18	indicates	indicate	VERB
hassl-4552	285	19	that	that	SCONJ
hassl-4552	285	20	companies	company	NOUN
hassl-4552	285	21	operating	operate	VERB
hassl-4552	285	22	in	in	ADP
hassl-4552	285	23	highly	highly	ADV
hassl-4552	285	24	competitive	competitive	ADJ
hassl-4552	285	25	markets	market	NOUN
hassl-4552	285	26	may	may	AUX
hassl-4552	285	27	focus	focus	VERB
hassl-4552	285	28	on	on	ADP
hassl-4552	285	29	relationship	relationship	NOUN
hassl-4552	285	30	control	control	NOUN
hassl-4552	285	31	to	to	PART
hassl-4552	285	32	differentiate	differentiate	VERB
hassl-4552	285	33	their	their	PRON
hassl-4552	285	34	services	service	NOUN
hassl-4552	285	35	and	and	CCONJ
hassl-4552	285	36	enrich	enrich	VERB
hassl-4552	285	37	visibility	visibility	NOUN
hassl-4552	285	38	.	.	PUNCT
hassl-4552	286	1	table	table	NOUN
hassl-4552	286	2	5	5	NUM
hassl-4552	286	3	.	.	PUNCT
hassl-4552	287	1	testing	test	VERB
hassl-4552	287	2	direct	direct	ADJ
hassl-4552	287	3	hypotheses	hypothesis	NOUN
hassl-4552	287	4	,	,	PUNCT
hassl-4552	287	5	mediation	mediation	NOUN
hassl-4552	287	6	,	,	PUNCT
hassl-4552	287	7	and	and	CCONJ
hassl-4552	287	8	moderation	moderation	NOUN
hassl-4552	287	9	.	.	PUNCT
hassl-4552	288	1	hypotheses	hypothesis	NOUN
hassl-4552	288	2	β	β	NOUN
hassl-4552	288	3	mean	mean	NOUN
hassl-4552	288	4	stdev	stdev	PROPN
hassl-4552	288	5	t	t	PROPN
hassl-4552	288	6	value	value	NOUN
hassl-4552	288	7	p	p	NOUN
hassl-4552	288	8	values	value	NOUN
hassl-4552	288	9	decision	decision	NOUN
hassl-4552	288	10	h1	h1	NOUN
hassl-4552	288	11	e	e	NOUN
hassl-4552	288	12	-	-	ADJ
hassl-4552	288	13	marketing	marketing	ADJ
hassl-4552	288	14	capabilities	capability	NOUN
hassl-4552	288	15	-	-	PUNCT
hassl-4552	288	16	>	>	X
hassl-4552	288	17	brand	brand	NOUN
hassl-4552	288	18	visibility	visibility	NOUN
hassl-4552	288	19	0.130	0.130	NUM
hassl-4552	288	20	0.128	0.128	NUM
hassl-4552	288	21	0.064	0.064	NUM
hassl-4552	288	22	2.023	2.023	NUM
hassl-4552	288	23	0.059	0.059	NUM
hassl-4552	288	24	not	not	PART
hassl-4552	288	25	supported	support	VERB
hassl-4552	288	26	h2	h2	NOUN
hassl-4552	288	27	e	e	NOUN
hassl-4552	288	28	-	-	NOUN
hassl-4552	288	29	marketing	marketing	ADJ
hassl-4552	288	30	capabilities	capability	NOUN
hassl-4552	288	31	-	-	PUNCT
hassl-4552	288	32	>	>	X
hassl-4552	288	33	e	e	NOUN
hassl-4552	288	34	-	-	ADJ
hassl-4552	288	35	marketing	marketing	ADJ
hassl-4552	288	36	orientation	orientation	NOUN
hassl-4552	288	37	0.384	0.384	NUM
hassl-4552	288	38	0.383	0.383	NUM
hassl-4552	288	39	0.07	0.07	NUM
hassl-4552	288	40	5.521	5.521	NUM
hassl-4552	288	41	0.000	0.000	NUM
hassl-4552	288	42	supported	support	VERB
hassl-4552	288	43	h3	h3	NOUN
hassl-4552	288	44	e	e	NOUN
hassl-4552	288	45	-	-	ADJ
hassl-4552	288	46	marketing	marketing	ADJ
hassl-4552	288	47	capabilities	capability	NOUN
hassl-4552	288	48	-	-	PUNCT
hassl-4552	288	49	>	>	X
hassl-4552	288	50	e	e	NOUN
hassl-4552	288	51	-	-	ADJ
hassl-4552	288	52	marketing	marketing	ADJ
hassl-4552	288	53	orientation	orientation	NOUN
hassl-4552	288	54	-	-	PUNCT
hassl-4552	288	55	>	>	X
hassl-4552	288	56	brand	brand	NOUN
hassl-4552	288	57	visibility	visibility	NOUN
hassl-4552	288	58	0.064	0.064	NUM
hassl-4552	288	59	0.064	0.064	NUM
hassl-4552	288	60	0.027	0.027	NUM
hassl-4552	288	61	2.37	2.37	NUM
hassl-4552	288	62	0.018	0.018	NUM
hassl-4552	288	63	supported	support	VERB
hassl-4552	288	64	h4	h4	PROPN
hassl-4552	288	65	e	e	PROPN
hassl-4552	288	66	-	-	NOUN
hassl-4552	288	67	relationship	relationship	NOUN
hassl-4552	288	68	management	management	NOUN
hassl-4552	288	69	-	-	PUNCT
hassl-4552	288	70	>	>	X
hassl-4552	288	71	brand	brand	NOUN
hassl-4552	288	72	visibility	visibility	NOUN
hassl-4552	288	73	0.123	0.123	NUM
hassl-4552	288	74	0.12	0.12	NUM
hassl-4552	288	75	0.066	0.066	NUM
hassl-4552	288	76	1.882	1.882	NUM
hassl-4552	288	77	0.059	0.059	NUM
hassl-4552	288	78	not	not	PART
hassl-4552	288	79	supported	support	VERB
hassl-4552	288	80	h5	h5	PROPN
hassl-4552	288	81	e	e	NOUN
hassl-4552	288	82	-	-	NOUN
hassl-4552	288	83	relationship	relationship	NOUN
hassl-4552	288	84	management	management	NOUN
hassl-4552	288	85	-	-	PUNCT
hassl-4552	288	86	>	>	X
hassl-4552	288	87	e	e	NOUN
hassl-4552	288	88	-	-	ADJ
hassl-4552	288	89	marketing	marketing	ADJ
hassl-4552	288	90	orientation	orientation	NOUN
hassl-4552	288	91	0.362	0.362	NUM
hassl-4552	288	92	0.362	0.362	NUM
hassl-4552	288	93	0.069	0.069	NUM
hassl-4552	288	94	5.254	5.254	NUM
hassl-4552	288	95	0.000	0.000	NUM
hassl-4552	288	96	supported	support	VERB
hassl-4552	288	97	h6	h6	PROPN
hassl-4552	288	98	e	e	PROPN
hassl-4552	288	99	-	-	NOUN
hassl-4552	288	100	relationship	relationship	NOUN
hassl-4552	288	101	management	management	NOUN
hassl-4552	288	102	-	-	PUNCT
hassl-4552	288	103	>	>	X
hassl-4552	288	104	emarketing	emarkete	VERB
hassl-4552	288	105	orientation	orientation	NOUN
hassl-4552	288	106	-	-	PUNCT
hassl-4552	288	107	>	>	X
hassl-4552	288	108	brand	brand	NOUN
hassl-4552	288	109	visibility	visibility	NOUN
hassl-4552	288	110	0.060	0.060	NUM
hassl-4552	288	111	0.062	0.062	NUM
hassl-4552	288	112	0.03	0.03	NUM
hassl-4552	288	113	2.022	2.022	NUM
hassl-4552	288	114	0.044	0.044	NUM
hassl-4552	288	115	supported	support	VERB
hassl-4552	288	116	h7	h7	PROPN
hassl-4552	288	117	brand	brand	NOUN
hassl-4552	288	118	visibility	visibility	NOUN
hassl-4552	288	119	-	-	PUNCT
hassl-4552	288	120	>	>	X
hassl-4552	288	121	brand	brand	NOUN
hassl-4552	288	122	loyalty	loyalty	NOUN
hassl-4552	288	123	0.575	0.575	NUM
hassl-4552	288	124	0.579	0.579	NUM
hassl-4552	288	125	0.052	0.052	NUM
hassl-4552	288	126	11.025	11.025	NUM
hassl-4552	288	127	0.000	0.000	NUM
hassl-4552	288	128	supported	support	VERB
hassl-4552	288	129	h8	h8	PROPN
hassl-4552	288	130	market	market	NOUN
hassl-4552	288	131	competition	competition	NOUN
hassl-4552	288	132	intensity	intensity	NOUN
hassl-4552	288	133	moderates	moderate	VERB
hassl-4552	288	134	the	the	DET
hassl-4552	288	135	impact	impact	NOUN
hassl-4552	288	136	of	of	ADP
hassl-4552	288	137	e	e	NOUN
hassl-4552	288	138	-	-	NOUN
hassl-4552	288	139	marketing	marketing	ADJ
hassl-4552	288	140	capabilities	capability	NOUN
hassl-4552	288	141	on	on	ADP
hassl-4552	288	142	brand	brand	NOUN
hassl-4552	288	143	visibility	visibility	NOUN
hassl-4552	288	144	.	.	PUNCT
hassl-4552	289	1	-0.067	-0.067	NUM
hassl-4552	289	2	-0.06	-0.06	NUM
hassl-4552	289	3	0.098	0.098	NUM
hassl-4552	289	4	0.683	0.683	NUM
hassl-4552	289	5	0.470	0.470	NUM
hassl-4552	289	6	not	not	PART
hassl-4552	289	7	supported	support	VERB
hassl-4552	289	8	h9	h9	NOUN
hassl-4552	289	9	market	market	NOUN
hassl-4552	289	10	competition	competition	NOUN
hassl-4552	289	11	intensity	intensity	NOUN
hassl-4552	289	12	moderates	moderate	VERB
hassl-4552	289	13	the	the	DET
hassl-4552	289	14	impact	impact	NOUN
hassl-4552	289	15	of	of	ADP
hassl-4552	289	16	e	e	NOUN
hassl-4552	289	17	-	-	ADJ
hassl-4552	289	18	marketing	marketing	ADJ
hassl-4552	289	19	orientation	orientation	NOUN
hassl-4552	289	20	on	on	ADP
hassl-4552	289	21	brand	brand	NOUN
hassl-4552	289	22	visibility	visibility	NOUN
hassl-4552	289	23	.	.	PUNCT
hassl-4552	290	1	-0.136	-0.136	PROPN
hassl-4552	291	1	-0.13	-0.13	NUM
hassl-4552	291	2	0.091	0.091	NUM
hassl-4552	291	3	1.49	1.49	NUM
hassl-4552	291	4	0.122	0.122	NUM
hassl-4552	291	5	not	not	PART
hassl-4552	291	6	supported	support	VERB
hassl-4552	291	7	h10	h10	NOUN
hassl-4552	291	8	market	market	NOUN
hassl-4552	291	9	competition	competition	NOUN
hassl-4552	291	10	intensity	intensity	NOUN
hassl-4552	291	11	moderates	moderate	VERB
hassl-4552	291	12	the	the	DET
hassl-4552	291	13	impact	impact	NOUN
hassl-4552	291	14	of	of	ADP
hassl-4552	291	15	e	e	NOUN
hassl-4552	291	16	-	-	NOUN
hassl-4552	291	17	relationship	relationship	NOUN
hassl-4552	291	18	management	management	NOUN
hassl-4552	291	19	on	on	ADP
hassl-4552	291	20	brand	brand	NOUN
hassl-4552	291	21	visibility	visibility	NOUN
hassl-4552	291	22	.	.	PUNCT
hassl-4552	292	1	0.205	0.205	NUM
hassl-4552	292	2	0.178	0.178	NUM
hassl-4552	292	3	0.102	0.102	NUM
hassl-4552	292	4	1.999	1.999	NUM
hassl-4552	292	5	0.036	0.036	NUM
hassl-4552	292	6	supported	support	VERB
hassl-4552	292	7	note	note	NOUN
hassl-4552	292	8	:	:	PUNCT
hassl-4552	292	9	β	β	X
hassl-4552	292	10	=	=	PUNCT
hassl-4552	292	11	path	path	NOUN
hassl-4552	292	12	coefficient	coefficient	NOUN
hassl-4552	292	13	;	;	PUNCT
hassl-4552	292	14	p	p	NOUN
hassl-4552	292	15	value	value	NOUN
hassl-4552	292	16	is	be	AUX
hassl-4552	292	17	significant	significant	ADJ
hassl-4552	292	18	p<0.05	p<0.05	NOUN
hassl-4552	292	19	,	,	PUNCT
hassl-4552	292	20	bootstrapping	bootstrappe	VERB
hassl-4552	292	21	1000	1000	NUM
hassl-4552	292	22	subsamples	subsample	NOUN
hassl-4552	292	23	.	.	PUNCT
hassl-4552	293	1	figure	figure	NOUN
hassl-4552	293	2	2	2	NUM
hassl-4552	293	3	.	.	PUNCT
hassl-4552	294	1	the	the	DET
hassl-4552	294	2	structural	structural	ADJ
hassl-4552	294	3	model	model	NOUN
hassl-4552	294	4	testing	testing	NOUN
hassl-4552	294	5	results	result	NOUN
hassl-4552	294	6	.	.	PUNCT
hassl-4552	295	1	humanities	humanity	NOUN
hassl-4552	295	2	and	and	CCONJ
hassl-4552	295	3	social	social	ADJ
hassl-4552	295	4	sciences	science	NOUN
hassl-4552	295	5	letters	letter	NOUN
hassl-4552	295	6	,	,	PUNCT
hassl-4552	295	7	2025	2025	NUM
hassl-4552	295	8	,	,	PUNCT
hassl-4552	295	9	14(1	14(1	NUM
hassl-4552	295	10	):	):	PUNCT
hassl-4552	295	11	59	59	NUM
hassl-4552	295	12	-	-	SYM
hassl-4552	295	13	80	80	NUM
hassl-4552	295	14	71	71	NUM
hassl-4552	295	15	©	©	PROPN
hassl-4552	295	16	2026	2026	NUM
hassl-4552	295	17	conscientia	conscientia	PROPN
hassl-4552	295	18	beam	beam	PROPN
hassl-4552	295	19	.	.	PUNCT
hassl-4552	296	1	all	all	DET
hassl-4552	296	2	rights	right	NOUN
hassl-4552	296	3	reserved	reserve	VERB
hassl-4552	296	4	.	.	PUNCT
hassl-4552	297	1	figure	figure	NOUN
hassl-4552	297	2	2	2	NUM
hassl-4552	297	3	illustrates	illustrate	VERB
hassl-4552	297	4	a	a	DET
hassl-4552	297	5	structural	structural	ADJ
hassl-4552	297	6	model	model	NOUN
hassl-4552	297	7	analysis	analysis	NOUN
hassl-4552	297	8	outcomes	outcome	NOUN
hassl-4552	297	9	diagram	diagram	NOUN
hassl-4552	297	10	presenting	present	VERB
hassl-4552	297	11	the	the	DET
hassl-4552	297	12	relationships	relationship	NOUN
hassl-4552	297	13	among	among	ADP
hassl-4552	297	14	various	various	ADJ
hassl-4552	297	15	variables	variable	NOUN
hassl-4552	297	16	and	and	CCONJ
hassl-4552	297	17	their	their	PRON
hassl-4552	297	18	constructs	construct	NOUN
hassl-4552	297	19	in	in	ADP
hassl-4552	297	20	marketing	marketing	NOUN
hassl-4552	297	21	and	and	CCONJ
hassl-4552	297	22	brand	brand	NOUN
hassl-4552	297	23	loyalty	loyalty	NOUN
hassl-4552	297	24	in	in	ADP
hassl-4552	297	25	the	the	DET
hassl-4552	297	26	hospitality	hospitality	NOUN
hassl-4552	297	27	area	area	NOUN
hassl-4552	297	28	.	.	PUNCT
hassl-4552	298	1	the	the	DET
hassl-4552	298	2	diagram	diagram	NOUN
hassl-4552	298	3	is	be	AUX
hassl-4552	298	4	a	a	DET
hassl-4552	298	5	path	path	NOUN
hassl-4552	298	6	model	model	NOUN
hassl-4552	298	7	with	with	ADP
hassl-4552	298	8	considerable	considerable	ADJ
hassl-4552	298	9	variables	variable	NOUN
hassl-4552	298	10	illustrated	illustrate	VERB
hassl-4552	298	11	by	by	ADP
hassl-4552	298	12	processes	process	NOUN
hassl-4552	298	13	and	and	CCONJ
hassl-4552	298	14	linked	link	VERB
hassl-4552	298	15	by	by	ADP
hassl-4552	298	16	arrows	arrow	NOUN
hassl-4552	298	17	showing	show	VERB
hassl-4552	298	18	the	the	DET
hassl-4552	298	19	direction	direction	NOUN
hassl-4552	298	20	and	and	CCONJ
hassl-4552	298	21	relationship	relationship	NOUN
hassl-4552	298	22	strength	strength	NOUN
hassl-4552	298	23	.	.	PUNCT
hassl-4552	299	1	the	the	DET
hassl-4552	299	2	results	result	NOUN
hassl-4552	299	3	of	of	ADP
hassl-4552	299	4	these	these	DET
hassl-4552	299	5	relationships	relationship	NOUN
hassl-4552	299	6	are	be	AUX
hassl-4552	299	7	presented	present	VERB
hassl-4552	299	8	below	below	ADP
hassl-4552	299	9	in	in	ADP
hassl-4552	299	10	tables	table	NOUN
hassl-4552	299	11	(	(	PUNCT
hassl-4552	299	12	2	2	NUM
hassl-4552	299	13	to	to	PART
hassl-4552	299	14	5	5	NUM
hassl-4552	299	15	)	)	PUNCT
hassl-4552	299	16	which	which	PRON
hassl-4552	299	17	show	show	VERB
hassl-4552	299	18	the	the	DET
hassl-4552	299	19	effect	effect	NOUN
hassl-4552	299	20	level	level	NOUN
hassl-4552	299	21	between	between	ADP
hassl-4552	299	22	the	the	DET
hassl-4552	299	23	constructs	construct	NOUN
hassl-4552	299	24	.	.	PUNCT
hassl-4552	300	1	the	the	DET
hassl-4552	300	2	presented	present	VERB
hassl-4552	300	3	diagram	diagram	NOUN
hassl-4552	300	4	visually	visually	ADV
hassl-4552	300	5	illustrates	illustrate	VERB
hassl-4552	300	6	how	how	SCONJ
hassl-4552	300	7	e	e	NOUN
hassl-4552	300	8	-	-	ADJ
hassl-4552	300	9	marketing	marketing	ADJ
hassl-4552	300	10	elements	element	NOUN
hassl-4552	300	11	influence	influence	NOUN
hassl-4552	300	12	orientation	orientation	NOUN
hassl-4552	300	13	,	,	PUNCT
hassl-4552	300	14	competition	competition	NOUN
hassl-4552	300	15	,	,	PUNCT
hassl-4552	300	16	and	and	CCONJ
hassl-4552	300	17	relationship	relationship	NOUN
hassl-4552	300	18	marketing	marketing	NOUN
hassl-4552	300	19	impacting	impact	VERB
hassl-4552	300	20	both	both	DET
hassl-4552	300	21	brand	brand	NOUN
hassl-4552	300	22	visibility	visibility	NOUN
hassl-4552	300	23	and	and	CCONJ
hassl-4552	300	24	loyalty	loyalty	NOUN
hassl-4552	300	25	.	.	PUNCT
hassl-4552	301	1	the	the	DET
hassl-4552	301	2	benefit	benefit	NOUN
hassl-4552	301	3	of	of	ADP
hassl-4552	301	4	using	use	VERB
hassl-4552	301	5	the	the	DET
hassl-4552	301	6	blue	blue	ADJ
hassl-4552	301	7	color	color	NOUN
hassl-4552	301	8	for	for	ADP
hassl-4552	301	9	constructs	construct	NOUN
hassl-4552	301	10	is	be	AUX
hassl-4552	301	11	and	and	CCONJ
hassl-4552	301	12	the	the	DET
hassl-4552	301	13	diagram	diagram	NOUN
hassl-4552	301	14	visually	visually	ADV
hassl-4552	301	15	represents	represent	VERB
hassl-4552	301	16	how	how	SCONJ
hassl-4552	301	17	e	e	NOUN
hassl-4552	301	18	-	-	ADJ
hassl-4552	301	19	marketing	marketing	ADJ
hassl-4552	301	20	factors	factor	NOUN
hassl-4552	301	21	influence	influence	NOUN
hassl-4552	301	22	competition	competition	NOUN
hassl-4552	301	23	,	,	PUNCT
hassl-4552	301	24	orientation	orientation	NOUN
hassl-4552	301	25	,	,	PUNCT
hassl-4552	301	26	and	and	CCONJ
hassl-4552	301	27	relationship	relationship	NOUN
hassl-4552	301	28	marketing	marketing	NOUN
hassl-4552	301	29	,	,	PUNCT
hassl-4552	301	30	eventually	eventually	ADV
hassl-4552	301	31	impacting	impact	VERB
hassl-4552	301	32	both	both	DET
hassl-4552	301	33	brand	brand	NOUN
hassl-4552	301	34	visibility	visibility	NOUN
hassl-4552	301	35	and	and	CCONJ
hassl-4552	301	36	loyalty	loyalty	NOUN
hassl-4552	301	37	.	.	PUNCT
hassl-4552	302	1	the	the	DET
hassl-4552	302	2	use	use	NOUN
hassl-4552	302	3	of	of	ADP
hassl-4552	302	4	color	color	NOUN
hassl-4552	302	5	(	(	PUNCT
hassl-4552	302	6	blue	blue	NOUN
hassl-4552	302	7	for	for	ADP
hassl-4552	302	8	variables	variable	NOUN
hassl-4552	302	9	,	,	PUNCT
hassl-4552	302	10	yellow	yellow	ADJ
hassl-4552	302	11	for	for	ADP
hassl-4552	302	12	items	item	NOUN
hassl-4552	302	13	)	)	PUNCT
hassl-4552	302	14	and	and	CCONJ
hassl-4552	302	15	the	the	DET
hassl-4552	302	16	presence	presence	NOUN
hassl-4552	302	17	of	of	ADP
hassl-4552	302	18	statistical	statistical	ADJ
hassl-4552	302	19	values	value	NOUN
hassl-4552	302	20	deliver	deliver	VERB
hassl-4552	302	21	a	a	DET
hassl-4552	302	22	better	well	ADJ
hassl-4552	302	23	overview	overview	NOUN
hassl-4552	302	24	of	of	ADP
hassl-4552	302	25	the	the	DET
hassl-4552	302	26	research	research	NOUN
hassl-4552	302	27	model	model	NOUN
hassl-4552	302	28	's	's	PART
hassl-4552	302	29	dynamics	dynamic	NOUN
hassl-4552	302	30	.	.	PUNCT
hassl-4552	303	1	5	5	X
hassl-4552	303	2	.	.	X
hassl-4552	303	3	discussion	discussion	NOUN
hassl-4552	303	4	as	as	SCONJ
hassl-4552	303	5	the	the	DET
hassl-4552	303	6	results	result	NOUN
hassl-4552	303	7	indicate	indicate	VERB
hassl-4552	303	8	,	,	PUNCT
hassl-4552	303	9	rejecting	reject	VERB
hassl-4552	303	10	the	the	DET
hassl-4552	303	11	moderating	moderate	VERB
hassl-4552	303	12	variable	variable	ADJ
hassl-4552	303	13	hypotheses	hypothesis	NOUN
hassl-4552	303	14	(	(	PUNCT
hassl-4552	303	15	h8	h8	NOUN
hassl-4552	303	16	and	and	CCONJ
hassl-4552	303	17	h9	h9	NOUN
hassl-4552	303	18	)	)	PUNCT
hassl-4552	303	19	highlights	highlight	NOUN
hassl-4552	303	20	the	the	DET
hassl-4552	303	21	subtle	subtle	ADJ
hassl-4552	303	22	influence	influence	NOUN
hassl-4552	303	23	of	of	ADP
hassl-4552	303	24	market	market	NOUN
hassl-4552	303	25	competition	competition	NOUN
hassl-4552	303	26	intensity	intensity	NOUN
hassl-4552	303	27	on	on	ADP
hassl-4552	303	28	the	the	DET
hassl-4552	303	29	relationships	relationship	NOUN
hassl-4552	303	30	between	between	ADP
hassl-4552	303	31	marketing	marketing	NOUN
hassl-4552	303	32	capabilities	capability	NOUN
hassl-4552	303	33	,	,	PUNCT
hassl-4552	303	34	orientation	orientation	NOUN
hassl-4552	303	35	,	,	PUNCT
hassl-4552	303	36	and	and	CCONJ
hassl-4552	303	37	brand	brand	NOUN
hassl-4552	303	38	visibility	visibility	NOUN
hassl-4552	303	39	.	.	PUNCT
hassl-4552	304	1	the	the	DET
hassl-4552	304	2	non	non	NOUN
hassl-4552	304	3	-	-	NOUN
hassl-4552	304	4	significance	significance	NOUN
hassl-4552	304	5	of	of	ADP
hassl-4552	304	6	h8	h8	PROPN
hassl-4552	304	7	and	and	CCONJ
hassl-4552	304	8	h9	h9	PROPN
hassl-4552	304	9	in	in	ADP
hassl-4552	304	10	this	this	DET
hassl-4552	304	11	context	context	NOUN
hassl-4552	304	12	may	may	AUX
hassl-4552	304	13	reflect	reflect	VERB
hassl-4552	304	14	the	the	DET
hassl-4552	304	15	unique	unique	ADJ
hassl-4552	304	16	market	market	NOUN
hassl-4552	304	17	dynamics	dynamic	NOUN
hassl-4552	304	18	and	and	CCONJ
hassl-4552	304	19	varying	vary	VERB
hassl-4552	304	20	competitive	competitive	ADJ
hassl-4552	304	21	landscapes	landscape	NOUN
hassl-4552	304	22	within	within	ADP
hassl-4552	304	23	the	the	DET
hassl-4552	304	24	jordanian	jordanian	ADJ
hassl-4552	304	25	startup	startup	NOUN
hassl-4552	304	26	hotel	hotel	NOUN
hassl-4552	304	27	sector	sector	NOUN
hassl-4552	304	28	while	while	SCONJ
hassl-4552	304	29	literature	literature	NOUN
hassl-4552	304	30	suggests	suggest	VERB
hassl-4552	304	31	a	a	DET
hassl-4552	304	32	moderating	moderate	VERB
hassl-4552	304	33	effect	effect	NOUN
hassl-4552	304	34	of	of	ADP
hassl-4552	304	35	competitive	competitive	ADJ
hassl-4552	304	36	dynamics	dynamic	NOUN
hassl-4552	304	37	on	on	ADP
hassl-4552	304	38	marketing	marketing	NOUN
hassl-4552	304	39	strategies	strategy	NOUN
hassl-4552	304	40	and	and	CCONJ
hassl-4552	304	41	outcomes	outcome	NOUN
hassl-4552	304	42	.	.	PUNCT
hassl-4552	305	1	in	in	ADP
hassl-4552	305	2	practical	practical	ADJ
hassl-4552	305	3	terms	term	NOUN
hassl-4552	305	4	,	,	PUNCT
hassl-4552	305	5	these	these	DET
hassl-4552	305	6	findings	finding	NOUN
hassl-4552	305	7	hold	hold	VERB
hassl-4552	305	8	significant	significant	ADJ
hassl-4552	305	9	implications	implication	NOUN
hassl-4552	305	10	for	for	ADP
hassl-4552	305	11	startups	startup	NOUN
hassl-4552	305	12	in	in	ADP
hassl-4552	305	13	jordan	jordan	PROPN
hassl-4552	305	14	.	.	PUNCT
hassl-4552	306	1	startups	startup	NOUN
hassl-4552	306	2	hotels	hotel	NOUN
hassl-4552	306	3	can	can	AUX
hassl-4552	306	4	tailor	tailor	VERB
hassl-4552	306	5	their	their	PRON
hassl-4552	306	6	marketing	marketing	NOUN
hassl-4552	306	7	strategies	strategy	NOUN
hassl-4552	306	8	to	to	PART
hassl-4552	306	9	navigate	navigate	VERB
hassl-4552	306	10	competitive	competitive	ADJ
hassl-4552	306	11	market	market	NOUN
hassl-4552	306	12	environments	environment	NOUN
hassl-4552	306	13	and	and	CCONJ
hassl-4552	306	14	enhance	enhance	VERB
hassl-4552	306	15	brand	brand	NOUN
hassl-4552	306	16	visibility	visibility	NOUN
hassl-4552	306	17	effectively	effectively	ADV
hassl-4552	306	18	by	by	ADP
hassl-4552	306	19	understanding	understand	VERB
hassl-4552	306	20	the	the	DET
hassl-4552	306	21	nuanced	nuanced	ADJ
hassl-4552	306	22	relationships	relationship	NOUN
hassl-4552	306	23	between	between	ADP
hassl-4552	306	24	marketing	marketing	NOUN
hassl-4552	306	25	capabilities	capability	NOUN
hassl-4552	306	26	,	,	PUNCT
hassl-4552	306	27	orientation	orientation	NOUN
hassl-4552	306	28	,	,	PUNCT
hassl-4552	306	29	and	and	CCONJ
hassl-4552	306	30	brand	brand	NOUN
hassl-4552	306	31	outcomes	outcome	NOUN
hassl-4552	306	32	.	.	PUNCT
hassl-4552	307	1	moreover	moreover	ADV
hassl-4552	307	2	,	,	PUNCT
hassl-4552	307	3	recognizing	recognize	VERB
hassl-4552	307	4	the	the	DET
hassl-4552	307	5	mediating	mediate	VERB
hassl-4552	307	6	role	role	NOUN
hassl-4552	307	7	of	of	ADP
hassl-4552	307	8	digital	digital	ADJ
hassl-4552	307	9	marketing	marketing	NOUN
hassl-4552	307	10	orientation	orientation	NOUN
hassl-4552	307	11	underscores	underscore	VERB
hassl-4552	307	12	the	the	DET
hassl-4552	307	13	importance	importance	NOUN
hassl-4552	307	14	of	of	ADP
hassl-4552	307	15	strategic	strategic	ADJ
hassl-4552	307	16	alignment	alignment	NOUN
hassl-4552	307	17	between	between	ADP
hassl-4552	307	18	marketing	marketing	NOUN
hassl-4552	307	19	capabilities	capability	NOUN
hassl-4552	307	20	and	and	CCONJ
hassl-4552	307	21	orientation	orientation	NOUN
hassl-4552	307	22	in	in	ADP
hassl-4552	307	23	driving	drive	VERB
hassl-4552	307	24	brand	brand	NOUN
hassl-4552	307	25	visibility	visibility	NOUN
hassl-4552	307	26	.	.	PUNCT
hassl-4552	308	1	additionally	additionally	ADV
hassl-4552	308	2	,	,	PUNCT
hassl-4552	308	3	while	while	SCONJ
hassl-4552	308	4	the	the	DET
hassl-4552	308	5	non	non	NOUN
hassl-4552	308	6	-	-	NOUN
hassl-4552	308	7	significance	significance	NOUN
hassl-4552	308	8	of	of	ADP
hassl-4552	308	9	market	market	NOUN
hassl-4552	308	10	competition	competition	NOUN
hassl-4552	308	11	intensity	intensity	NOUN
hassl-4552	308	12	as	as	ADP
hassl-4552	308	13	a	a	DET
hassl-4552	308	14	moderator	moderator	NOUN
hassl-4552	308	15	may	may	AUX
hassl-4552	308	16	seem	seem	VERB
hassl-4552	308	17	counter	counter	ADV
hassl-4552	308	18	intuitive	intuitive	ADJ
hassl-4552	308	19	,	,	PUNCT
hassl-4552	308	20	it	it	PRON
hassl-4552	308	21	emphasizes	emphasize	VERB
hassl-4552	308	22	the	the	DET
hassl-4552	308	23	need	need	NOUN
hassl-4552	308	24	for	for	SCONJ
hassl-4552	308	25	startups	startup	NOUN
hassl-4552	308	26	to	to	PART
hassl-4552	308	27	adopt	adopt	VERB
hassl-4552	308	28	a	a	DET
hassl-4552	308	29	holistic	holistic	ADJ
hassl-4552	308	30	approach	approach	NOUN
hassl-4552	308	31	to	to	ADP
hassl-4552	308	32	marketing	marketing	NOUN
hassl-4552	308	33	strategy	strategy	NOUN
hassl-4552	308	34	formulation	formulation	NOUN
hassl-4552	308	35	,	,	PUNCT
hassl-4552	308	36	considering	consider	VERB
hassl-4552	308	37	various	various	ADJ
hassl-4552	308	38	contextual	contextual	ADJ
hassl-4552	308	39	factors	factor	NOUN
hassl-4552	308	40	beyond	beyond	ADP
hassl-4552	308	41	competitive	competitive	ADJ
hassl-4552	308	42	intensity	intensity	NOUN
hassl-4552	308	43	(	(	PUNCT
hassl-4552	308	44	alsolamy	alsolamy	NOUN
hassl-4552	308	45	,	,	PUNCT
hassl-4552	308	46	2023	2023	NUM
hassl-4552	308	47	;	;	PUNCT
hassl-4552	308	48	talari	talari	PROPN
hassl-4552	308	49	&	&	CCONJ
hassl-4552	308	50	khoshroo	khoshroo	PROPN
hassl-4552	308	51	,	,	PUNCT
hassl-4552	308	52	2023	2023	NUM
hassl-4552	308	53	)	)	PUNCT
hassl-4552	308	54	.	.	PUNCT
hassl-4552	309	1	in	in	ADP
hassl-4552	309	2	line	line	NOUN
hassl-4552	309	3	with	with	ADP
hassl-4552	309	4	prior	prior	ADJ
hassl-4552	309	5	research	research	NOUN
hassl-4552	309	6	(	(	PUNCT
hassl-4552	309	7	e.g.	e.g.	ADV
hassl-4552	309	8	,	,	PUNCT
hassl-4552	309	9	trainor	trainor	NOUN
hassl-4552	309	10	,	,	PUNCT
hassl-4552	309	11	rapp	rapp	ADJ
hassl-4552	309	12	,	,	PUNCT
hassl-4552	309	13	beitelspacher	beitelspacher	ADJ
hassl-4552	309	14	,	,	PUNCT
hassl-4552	309	15	and	and	CCONJ
hassl-4552	309	16	schillewaert	schillewaert	VERB
hassl-4552	309	17	,	,	PUNCT
hassl-4552	309	18	2011	2011	NUM
hassl-4552	309	19	)	)	PUNCT
hassl-4552	309	20	)	)	PUNCT
hassl-4552	310	1	the	the	DET
hassl-4552	310	2	current	current	ADJ
hassl-4552	310	3	research	research	NOUN
hassl-4552	310	4	results	result	NOUN
hassl-4552	310	5	indicate	indicate	VERB
hassl-4552	310	6	that	that	SCONJ
hassl-4552	310	7	market	market	NOUN
hassl-4552	310	8	competition	competition	NOUN
hassl-4552	310	9	does	do	AUX
hassl-4552	310	10	not	not	PART
hassl-4552	310	11	particularly	particularly	ADV
hassl-4552	310	12	moderate	moderate	VERB
hassl-4552	310	13	the	the	DET
hassl-4552	310	14	relationship	relationship	NOUN
hassl-4552	310	15	between	between	ADP
hassl-4552	310	16	e	e	NOUN
hassl-4552	310	17	-	-	NOUN
hassl-4552	310	18	marketing	marketing	ADJ
hassl-4552	310	19	capabilities	capability	NOUN
hassl-4552	310	20	and	and	CCONJ
hassl-4552	310	21	brand	brand	NOUN
hassl-4552	310	22	visibility	visibility	NOUN
hassl-4552	310	23	.	.	PUNCT
hassl-4552	311	1	accordingly	accordingly	ADV
hassl-4552	311	2	,	,	PUNCT
hassl-4552	311	3	this	this	PRON
hassl-4552	311	4	indicates	indicate	VERB
hassl-4552	311	5	that	that	SCONJ
hassl-4552	311	6	internal	internal	ADJ
hassl-4552	311	7	capabilities	capability	NOUN
hassl-4552	311	8	in	in	ADP
hassl-4552	311	9	the	the	DET
hassl-4552	311	10	hotel	hotel	NOUN
hassl-4552	311	11	industry	industry	NOUN
hassl-4552	311	12	are	be	AUX
hassl-4552	311	13	very	very	ADV
hassl-4552	311	14	important	important	ADJ
hassl-4552	311	15	and	and	CCONJ
hassl-4552	311	16	more	more	ADV
hassl-4552	311	17	necessary	necessary	ADJ
hassl-4552	311	18	than	than	ADP
hassl-4552	311	19	external	external	ADJ
hassl-4552	311	20	competitive	competitive	ADJ
hassl-4552	311	21	pressures	pressure	NOUN
hassl-4552	311	22	in	in	ADP
hassl-4552	311	23	presenting	present	VERB
hassl-4552	311	24	brand	brand	NOUN
hassl-4552	311	25	-	-	PUNCT
hassl-4552	311	26	related	relate	VERB
hassl-4552	311	27	services	service	NOUN
hassl-4552	311	28	and	and	CCONJ
hassl-4552	311	29	outcomes	outcome	NOUN
hassl-4552	311	30	(	(	PUNCT
hassl-4552	311	31	ofori	ofori	X
hassl-4552	311	32	&	&	CCONJ
hassl-4552	311	33	appiah	appiah	PROPN
hassl-4552	311	34	-	-	PUNCT
hassl-4552	311	35	nimo	nimo	ADJ
hassl-4552	311	36	,	,	PUNCT
hassl-4552	311	37	2021	2021	NUM
hassl-4552	311	38	)	)	PUNCT
hassl-4552	311	39	.	.	PUNCT
hassl-4552	312	1	the	the	DET
hassl-4552	312	2	outcomes	outcome	NOUN
hassl-4552	312	3	from	from	ADP
hassl-4552	312	4	testing	test	VERB
hassl-4552	312	5	the	the	DET
hassl-4552	312	6	hypothesis	hypothesis	NOUN
hassl-4552	312	7	about	about	ADP
hassl-4552	312	8	the	the	DET
hassl-4552	312	9	moderation	moderation	NOUN
hassl-4552	312	10	impact	impact	NOUN
hassl-4552	312	11	of	of	ADP
hassl-4552	312	12	market	market	NOUN
hassl-4552	312	13	competition	competition	NOUN
hassl-4552	312	14	intensity	intensity	NOUN
hassl-4552	312	15	on	on	ADP
hassl-4552	312	16	erelationship	erelationship	NOUN
hassl-4552	312	17	management	management	NOUN
hassl-4552	312	18	and	and	CCONJ
hassl-4552	312	19	brand	brand	NOUN
hassl-4552	312	20	visibility	visibility	NOUN
hassl-4552	312	21	relationship	relationship	NOUN
hassl-4552	312	22	(	(	PUNCT
hassl-4552	312	23	h10	h10	NOUN
hassl-4552	312	24	)	)	PUNCT
hassl-4552	312	25	result	result	VERB
hassl-4552	312	26	in	in	ADP
hassl-4552	312	27	a	a	DET
hassl-4552	312	28	significant	significant	ADJ
hassl-4552	312	29	association	association	NOUN
hassl-4552	312	30	.	.	PUNCT
hassl-4552	313	1	(	(	PUNCT
hassl-4552	313	2	β	β	X
hassl-4552	313	3	=	=	PUNCT
hassl-4552	313	4	0.205	0.205	NUM
hassl-4552	313	5	and	and	CCONJ
hassl-4552	313	6	p	p	NOUN
hassl-4552	313	7	=	=	NOUN
hassl-4552	313	8	0.036	0.036	NUM
hassl-4552	313	9	)	)	PUNCT
hassl-4552	313	10	,	,	PUNCT
hassl-4552	313	11	thus	thus	ADV
hassl-4552	313	12	supporting	support	VERB
hassl-4552	313	13	the	the	DET
hassl-4552	313	14	mentioned	mention	VERB
hassl-4552	313	15	hypothesis	hypothesis	NOUN
hassl-4552	313	16	.	.	PUNCT
hassl-4552	314	1	this	this	DET
hassl-4552	314	2	result	result	NOUN
hassl-4552	314	3	proposes	propose	VERB
hassl-4552	314	4	that	that	SCONJ
hassl-4552	314	5	the	the	DET
hassl-4552	314	6	effect	effect	NOUN
hassl-4552	314	7	of	of	ADP
hassl-4552	314	8	e	e	NOUN
hassl-4552	314	9	-	-	NOUN
hassl-4552	314	10	relationship	relationship	NOUN
hassl-4552	314	11	management	management	NOUN
hassl-4552	314	12	on	on	ADP
hassl-4552	314	13	brand	brand	NOUN
hassl-4552	314	14	visibility	visibility	NOUN
hassl-4552	314	15	depends	depend	VERB
hassl-4552	314	16	upon	upon	SCONJ
hassl-4552	314	17	the	the	DET
hassl-4552	314	18	market	market	NOUN
hassl-4552	314	19	-	-	PUNCT
hassl-4552	314	20	level	level	NOUN
hassl-4552	314	21	competition	competition	NOUN
hassl-4552	314	22	intensity	intensity	NOUN
hassl-4552	314	23	.	.	PUNCT
hassl-4552	315	1	in	in	ADP
hassl-4552	315	2	highly	highly	ADV
hassl-4552	315	3	competitive	competitive	ADJ
hassl-4552	315	4	market	market	NOUN
hassl-4552	315	5	environments	environment	NOUN
hassl-4552	315	6	,	,	PUNCT
hassl-4552	315	7	where	where	SCONJ
hassl-4552	315	8	businesses	business	NOUN
hassl-4552	315	9	compete	compete	VERB
hassl-4552	315	10	strongly	strongly	ADV
hassl-4552	315	11	for	for	ADP
hassl-4552	315	12	more	more	ADJ
hassl-4552	315	13	consumer	consumer	NOUN
hassl-4552	315	14	attention	attention	NOUN
hassl-4552	315	15	and	and	CCONJ
hassl-4552	315	16	better	well	ADJ
hassl-4552	315	17	market	market	NOUN
hassl-4552	315	18	share	share	NOUN
hassl-4552	315	19	,	,	PUNCT
hassl-4552	315	20	the	the	DET
hassl-4552	315	21	significance	significance	NOUN
hassl-4552	315	22	of	of	ADP
hassl-4552	315	23	relationship	relationship	NOUN
hassl-4552	315	24	management	management	NOUN
hassl-4552	315	25	strategies	strategy	NOUN
hassl-4552	315	26	in	in	ADP
hassl-4552	315	27	improving	improve	VERB
hassl-4552	315	28	brand	brand	NOUN
hassl-4552	315	29	visibility	visibility	NOUN
hassl-4552	315	30	becomes	becomes	AUX
hassl-4552	315	31	pronounced	pronounce	VERB
hassl-4552	315	32	in	in	ADP
hassl-4552	315	33	a	a	DET
hassl-4552	315	34	better	well	ADJ
hassl-4552	315	35	way	way	NOUN
hassl-4552	315	36	(	(	PUNCT
hassl-4552	315	37	putra	putra	PROPN
hassl-4552	315	38	&	&	CCONJ
hassl-4552	315	39	law	law	PROPN
hassl-4552	315	40	,	,	PUNCT
hassl-4552	315	41	2024	2024	NUM
hassl-4552	315	42	;	;	PUNCT
hassl-4552	315	43	talari	talari	PROPN
hassl-4552	315	44	&	&	CCONJ
hassl-4552	315	45	khoshroo	khoshroo	PROPN
hassl-4552	315	46	,	,	PUNCT
hassl-4552	315	47	2023	2023	NUM
hassl-4552	315	48	)	)	PUNCT
hassl-4552	315	49	.	.	PUNCT
hassl-4552	316	1	limited	limited	ADJ
hassl-4552	316	2	research	research	NOUN
hassl-4552	316	3	has	have	AUX
hassl-4552	316	4	simultaneously	simultaneously	ADV
hassl-4552	316	5	addressed	address	VERB
hassl-4552	316	6	the	the	DET
hassl-4552	316	7	market	market	NOUN
hassl-4552	316	8	competition	competition	NOUN
hassl-4552	316	9	intensity	intensity	NOUN
hassl-4552	316	10	in	in	ADP
hassl-4552	316	11	e	e	NOUN
hassl-4552	316	12	-	-	NOUN
hassl-4552	316	13	relationship	relationship	NOUN
hassl-4552	316	14	management	management	NOUN
hassl-4552	316	15	and	and	CCONJ
hassl-4552	316	16	brand	brand	NOUN
hassl-4552	316	17	visibility	visibility	NOUN
hassl-4552	316	18	relationships	relationship	NOUN
hassl-4552	316	19	in	in	ADP
hassl-4552	316	20	the	the	DET
hassl-4552	316	21	hotel	hotel	NOUN
hassl-4552	316	22	industry	industry	NOUN
hassl-4552	316	23	(	(	PUNCT
hassl-4552	316	24	ofori	ofori	X
hassl-4552	316	25	&	&	CCONJ
hassl-4552	316	26	appiah	appiah	PROPN
hassl-4552	316	27	-	-	PUNCT
hassl-4552	316	28	nimo	nimo	ADJ
hassl-4552	316	29	,	,	PUNCT
hassl-4552	316	30	2021	2021	NUM
hassl-4552	316	31	)	)	PUNCT
hassl-4552	316	32	.	.	PUNCT
hassl-4552	317	1	startup	startup	PROPN
hassl-4552	317	2	hotels	hotel	NOUN
hassl-4552	317	3	operating	operate	VERB
hassl-4552	317	4	in	in	ADP
hassl-4552	317	5	such	such	ADJ
hassl-4552	317	6	competitive	competitive	ADJ
hassl-4552	317	7	sceneries	scenery	NOUN
hassl-4552	317	8	are	be	AUX
hassl-4552	317	9	inclined	incline	VERB
hassl-4552	317	10	to	to	PART
hassl-4552	317	11	embrace	embrace	VERB
hassl-4552	317	12	and	and	CCONJ
hassl-4552	317	13	invest	invest	VERB
hassl-4552	317	14	in	in	ADP
hassl-4552	317	15	e	e	NOUN
hassl-4552	317	16	-	-	NOUN
hassl-4552	317	17	relationship	relationship	NOUN
hassl-4552	317	18	management	management	NOUN
hassl-4552	317	19	strategies	strategy	NOUN
hassl-4552	317	20	to	to	PART
hassl-4552	317	21	differentiate	differentiate	VERB
hassl-4552	317	22	their	their	PRON
hassl-4552	317	23	own	own	ADJ
hassl-4552	317	24	and	and	CCONJ
hassl-4552	317	25	retain	retain	VERB
hassl-4552	317	26	customers	customer	NOUN
hassl-4552	317	27	in	in	ADP
hassl-4552	317	28	highly	highly	ADV
hassl-4552	317	29	intense	intense	ADJ
hassl-4552	317	30	competition	competition	NOUN
hassl-4552	317	31	(	(	PUNCT
hassl-4552	317	32	talari	talari	PROPN
hassl-4552	317	33	&	&	CCONJ
hassl-4552	317	34	khoshroo	khoshroo	PROPN
hassl-4552	317	35	,	,	PUNCT
hassl-4552	317	36	2023	2023	NUM
hassl-4552	317	37	)	)	PUNCT
hassl-4552	317	38	.	.	PUNCT
hassl-4552	318	1	this	this	DET
hassl-4552	318	2	outcome	outcome	NOUN
hassl-4552	318	3	is	be	AUX
hassl-4552	318	4	consistent	consistent	ADJ
hassl-4552	318	5	and	and	CCONJ
hassl-4552	318	6	with	with	ADP
hassl-4552	318	7	several	several	ADJ
hassl-4552	318	8	theoretical	theoretical	ADJ
hassl-4552	318	9	beliefs	belief	NOUN
hassl-4552	318	10	and	and	CCONJ
hassl-4552	318	11	empirical	empirical	ADJ
hassl-4552	318	12	confirmation	confirmation	NOUN
hassl-4552	318	13	matching	match	VERB
hassl-4552	318	14	with	with	ADP
hassl-4552	318	15	prior	prior	ADJ
hassl-4552	318	16	studies	study	NOUN
hassl-4552	318	17	,	,	PUNCT
hassl-4552	318	18	proposing	propose	VERB
hassl-4552	318	19	that	that	SCONJ
hassl-4552	318	20	the	the	DET
hassl-4552	318	21	efficiency	efficiency	NOUN
hassl-4552	318	22	of	of	ADP
hassl-4552	318	23	relationship	relationship	NOUN
hassl-4552	318	24	management	management	NOUN
hassl-4552	318	25	strategies	strategy	NOUN
hassl-4552	318	26	could	could	AUX
hassl-4552	318	27	vary	vary	VERB
hassl-4552	318	28	based	base	VERB
hassl-4552	318	29	on	on	ADP
hassl-4552	318	30	the	the	DET
hassl-4552	318	31	market	market	NOUN
hassl-4552	318	32	's	's	PART
hassl-4552	318	33	competitive	competitive	ADJ
hassl-4552	318	34	activities	activity	NOUN
hassl-4552	318	35	(	(	PUNCT
hassl-4552	318	36	cao	cao	PROPN
hassl-4552	318	37	,	,	PUNCT
hassl-4552	318	38	feng	feng	PROPN
hassl-4552	318	39	,	,	PUNCT
hassl-4552	318	40	chen	chen	PROPN
hassl-4552	318	41	,	,	PUNCT
hassl-4552	318	42	&	&	CCONJ
hassl-4552	318	43	zhou	zhou	PROPN
hassl-4552	318	44	,	,	PUNCT
hassl-4552	318	45	2019	2019	NUM
hassl-4552	318	46	)	)	PUNCT
hassl-4552	318	47	.	.	PUNCT
hassl-4552	319	1	in	in	ADP
hassl-4552	319	2	deeply	deeply	ADV
hassl-4552	319	3	competitive	competitive	ADJ
hassl-4552	319	4	markets	market	NOUN
hassl-4552	319	5	,	,	PUNCT
hassl-4552	319	6	prioritizing	prioritize	VERB
hassl-4552	319	7	individualized	individualized	ADJ
hassl-4552	319	8	communication	communication	NOUN
hassl-4552	319	9	and	and	CCONJ
hassl-4552	319	10	more	more	ADJ
hassl-4552	319	11	engagement	engagement	NOUN
hassl-4552	319	12	with	with	ADP
hassl-4552	319	13	their	their	PRON
hassl-4552	319	14	customers	customer	NOUN
hassl-4552	319	15	through	through	ADP
hassl-4552	319	16	digital	digital	ADJ
hassl-4552	319	17	networks	network	NOUN
hassl-4552	319	18	becomes	become	VERB
hassl-4552	319	19	critical	critical	ADJ
hassl-4552	319	20	for	for	ADP
hassl-4552	319	21	startup	startup	NOUN
hassl-4552	319	22	hotels	hotel	NOUN
hassl-4552	319	23	to	to	PART
hassl-4552	319	24	enhance	enhance	VERB
hassl-4552	319	25	their	their	PRON
hassl-4552	319	26	brand	brand	NOUN
hassl-4552	319	27	visibility	visibility	NOUN
hassl-4552	319	28	(	(	PUNCT
hassl-4552	319	29	aziz	aziz	PROPN
hassl-4552	319	30	et	et	PROPN
hassl-4552	319	31	al	al	PROPN
hassl-4552	319	32	.	.	PROPN
hassl-4552	319	33	,	,	PUNCT
hassl-4552	319	34	2018	2018	NUM
hassl-4552	319	35	)	)	PUNCT
hassl-4552	319	36	.	.	PUNCT
hassl-4552	320	1	energetically	energetically	ADV
hassl-4552	320	2	managing	manage	VERB
hassl-4552	320	3	customer	customer	NOUN
hassl-4552	320	4	relationships	relationship	NOUN
hassl-4552	320	5	in	in	ADP
hassl-4552	320	6	like	like	ADP
hassl-4552	320	7	environments	environment	NOUN
hassl-4552	320	8	strengthens	strengthen	VERB
hassl-4552	320	9	and	and	CCONJ
hassl-4552	320	10	enhances	enhance	VERB
hassl-4552	320	11	customer	customer	NOUN
hassl-4552	320	12	loyalty	loyalty	NOUN
hassl-4552	320	13	and	and	CCONJ
hassl-4552	320	14	may	may	AUX
hassl-4552	320	15	lead	lead	VERB
hassl-4552	320	16	to	to	ADP
hassl-4552	320	17	increased	increase	VERB
hassl-4552	320	18	humanities	humanity	NOUN
hassl-4552	320	19	and	and	CCONJ
hassl-4552	320	20	social	social	ADJ
hassl-4552	320	21	sciences	science	NOUN
hassl-4552	320	22	letters	letter	NOUN
hassl-4552	320	23	,	,	PUNCT
hassl-4552	320	24	2025	2025	NUM
hassl-4552	320	25	,	,	PUNCT
hassl-4552	320	26	14(1	14(1	NUM
hassl-4552	320	27	):	):	PUNCT
hassl-4552	320	28	59	59	NUM
hassl-4552	320	29	-	-	SYM
hassl-4552	320	30	80	80	NUM
hassl-4552	320	31	72	72	NUM
hassl-4552	320	32	©	©	PROPN
hassl-4552	320	33	2026	2026	NUM
hassl-4552	320	34	conscientia	conscientia	PROPN
hassl-4552	320	35	beam	beam	PROPN
hassl-4552	320	36	.	.	PUNCT
hassl-4552	321	1	all	all	DET
hassl-4552	321	2	rights	right	NOUN
hassl-4552	321	3	reserved	reserve	VERB
hassl-4552	321	4	.	.	PUNCT
hassl-4552	322	1	brand	brand	NOUN
hassl-4552	322	2	visibility	visibility	NOUN
hassl-4552	322	3	,	,	PUNCT
hassl-4552	322	4	thereby	thereby	ADV
hassl-4552	322	5	equipping	equip	VERB
hassl-4552	322	6	startup	startup	NOUN
hassl-4552	322	7	hotels	hotel	NOUN
hassl-4552	322	8	with	with	ADP
hassl-4552	322	9	a	a	DET
hassl-4552	322	10	high	high	ADJ
hassl-4552	322	11	competitive	competitive	ADJ
hassl-4552	322	12	edge	edge	NOUN
hassl-4552	322	13	(	(	PUNCT
hassl-4552	322	14	reimann	reimann	NOUN
hassl-4552	322	15	et	et	PROPN
hassl-4552	322	16	al	al	PROPN
hassl-4552	322	17	.	.	PROPN
hassl-4552	322	18	,	,	PUNCT
hassl-4552	322	19	2022	2022	NUM
hassl-4552	322	20	)	)	PUNCT
hassl-4552	322	21	.	.	PUNCT
hassl-4552	323	1	this	this	DET
hassl-4552	323	2	moderation	moderation	NOUN
hassl-4552	323	3	influence	influence	NOUN
hassl-4552	323	4	emphasizes	emphasize	VERB
hassl-4552	323	5	the	the	DET
hassl-4552	323	6	significance	significance	NOUN
hassl-4552	323	7	of	of	ADP
hassl-4552	323	8	considering	consider	VERB
hassl-4552	323	9	contextual	contextual	ADJ
hassl-4552	323	10	aspects	aspect	NOUN
hassl-4552	323	11	,	,	PUNCT
hassl-4552	323	12	like	like	ADP
hassl-4552	323	13	market	market	NOUN
hassl-4552	323	14	competition	competition	NOUN
hassl-4552	323	15	intensity	intensity	NOUN
hassl-4552	323	16	in	in	ADP
hassl-4552	323	17	forming	form	VERB
hassl-4552	323	18	the	the	DET
hassl-4552	323	19	efficacy	efficacy	NOUN
hassl-4552	323	20	of	of	ADP
hassl-4552	323	21	marketing	marketing	NOUN
hassl-4552	323	22	strategies	strategy	NOUN
hassl-4552	323	23	within	within	ADP
hassl-4552	323	24	startup	startup	NOUN
hassl-4552	323	25	hotel	hotel	NOUN
hassl-4552	323	26	organizations	organization	NOUN
hassl-4552	323	27	(	(	PUNCT
hassl-4552	323	28	xie	xie	PROPN
hassl-4552	323	29	&	&	CCONJ
hassl-4552	323	30	li	li	PROPN
hassl-4552	323	31	,	,	PUNCT
hassl-4552	323	32	2017	2017	NUM
hassl-4552	323	33	)	)	PUNCT
hassl-4552	323	34	.	.	PUNCT
hassl-4552	324	1	prior	prior	ADJ
hassl-4552	324	2	research	research	NOUN
hassl-4552	324	3	in	in	ADP
hassl-4552	324	4	the	the	DET
hassl-4552	324	5	hotel	hotel	NOUN
hassl-4552	324	6	industry	industry	NOUN
hassl-4552	324	7	by	by	ADP
hassl-4552	324	8	stankov	stankov	PROPN
hassl-4552	324	9	,	,	PUNCT
hassl-4552	324	10	filimonau	filimonau	PROPN
hassl-4552	324	11	,	,	PUNCT
hassl-4552	324	12	and	and	CCONJ
hassl-4552	324	13	vujičić	vujičić	ADJ
hassl-4552	324	14	(	(	PUNCT
hassl-4552	324	15	2020	2020	NUM
hassl-4552	324	16	)	)	PUNCT
hassl-4552	324	17	and	and	CCONJ
hassl-4552	324	18	alafi	alafi	PROPN
hassl-4552	324	19	and	and	CCONJ
hassl-4552	324	20	ismaeel	ismaeel	PROPN
hassl-4552	324	21	(	(	PUNCT
hassl-4552	324	22	2024	2024	NUM
hassl-4552	324	23	)	)	PUNCT
hassl-4552	324	24	suggest	suggest	VERB
hassl-4552	324	25	that	that	SCONJ
hassl-4552	324	26	for	for	ADP
hassl-4552	324	27	startup	startup	NOUN
hassl-4552	324	28	hotels	hotel	NOUN
hassl-4552	324	29	in	in	ADP
hassl-4552	324	30	jordan	jordan	PROPN
hassl-4552	324	31	understanding	understand	VERB
hassl-4552	324	32	the	the	DET
hassl-4552	324	33	important	important	ADJ
hassl-4552	324	34	relationship	relationship	NOUN
hassl-4552	324	35	between	between	ADP
hassl-4552	324	36	management	management	NOUN
hassl-4552	324	37	and	and	CCONJ
hassl-4552	324	38	competitive	competitive	ADJ
hassl-4552	324	39	dynamics	dynamic	NOUN
hassl-4552	324	40	relationship	relationship	NOUN
hassl-4552	324	41	can	can	AUX
hassl-4552	324	42	notify	notify	VERB
hassl-4552	324	43	strategic	strategic	ADJ
hassl-4552	324	44	decision	decision	NOUN
hassl-4552	324	45	-	-	PUNCT
hassl-4552	324	46	making	make	VERB
hassl-4552	324	47	procedures	procedure	NOUN
hassl-4552	324	48	to	to	ADP
hassl-4552	324	49	brand	brand	NOUN
hassl-4552	324	50	visibility	visibility	NOUN
hassl-4552	324	51	and	and	CCONJ
hassl-4552	324	52	market	market	NOUN
hassl-4552	324	53	competitiveness	competitiveness	NOUN
hassl-4552	324	54	enhancement	enhancement	NOUN
hassl-4552	324	55	(	(	PUNCT
hassl-4552	324	56	alsolamy	alsolamy	NOUN
hassl-4552	324	57	,	,	PUNCT
hassl-4552	324	58	2023	2023	NUM
hassl-4552	324	59	)	)	PUNCT
hassl-4552	324	60	.	.	PUNCT
hassl-4552	325	1	startup	startup	NOUN
hassl-4552	325	2	hotels	hotel	NOUN
hassl-4552	325	3	can	can	AUX
hassl-4552	325	4	strategically	strategically	ADV
hassl-4552	325	5	allocate	allocate	VERB
hassl-4552	325	6	suitable	suitable	ADJ
hassl-4552	325	7	resources	resource	NOUN
hassl-4552	325	8	and	and	CCONJ
hassl-4552	325	9	grow	grow	VERB
hassl-4552	325	10	tailored	tailor	VERB
hassl-4552	325	11	marketing	marketing	NOUN
hassl-4552	325	12	strategies	strategy	NOUN
hassl-4552	325	13	to	to	PART
hassl-4552	325	14	guide	guide	VERB
hassl-4552	325	15	competitive	competitive	ADJ
hassl-4552	325	16	market	market	NOUN
hassl-4552	325	17	environments	environment	NOUN
hassl-4552	325	18	sufficiently	sufficiently	ADV
hassl-4552	325	19	and	and	CCONJ
hassl-4552	325	20	achieve	achieve	VERB
hassl-4552	325	21	sustainable	sustainable	ADJ
hassl-4552	325	22	evolution	evolution	NOUN
hassl-4552	325	23	by	by	ADP
hassl-4552	325	24	identifying	identify	VERB
hassl-4552	325	25	the	the	DET
hassl-4552	325	26	interplay	interplay	NOUN
hassl-4552	325	27	role	role	NOUN
hassl-4552	325	28	between	between	ADP
hassl-4552	325	29	management	management	NOUN
hassl-4552	325	30	and	and	CCONJ
hassl-4552	325	31	competitive	competitive	ADJ
hassl-4552	325	32	intensity	intensity	NOUN
hassl-4552	325	33	relationship	relationship	NOUN
hassl-4552	325	34	(	(	PUNCT
hassl-4552	325	35	sanusi	sanusi	NOUN
hassl-4552	325	36	et	et	PROPN
hassl-4552	325	37	al	al	PROPN
hassl-4552	325	38	.	.	PROPN
hassl-4552	325	39	,	,	PUNCT
hassl-4552	325	40	2023	2023	NUM
hassl-4552	325	41	;	;	PUNCT
hassl-4552	325	42	schmidt	schmidt	PROPN
hassl-4552	325	43	,	,	PUNCT
hassl-4552	325	44	2013	2013	NUM
hassl-4552	325	45	)	)	PUNCT
hassl-4552	325	46	.	.	PUNCT
hassl-4552	326	1	figure	figure	VERB
hassl-4552	326	2	3	3	NUM
hassl-4552	326	3	presents	present	VERB
hassl-4552	326	4	the	the	DET
hassl-4552	326	5	moderation	moderation	NOUN
hassl-4552	326	6	of	of	ADP
hassl-4552	326	7	market	market	NOUN
hassl-4552	326	8	competition	competition	NOUN
hassl-4552	326	9	intensity	intensity	NOUN
hassl-4552	326	10	on	on	ADP
hassl-4552	326	11	the	the	DET
hassl-4552	326	12	effect	effect	NOUN
hassl-4552	326	13	of	of	ADP
hassl-4552	326	14	erelationship	erelationship	NOUN
hassl-4552	326	15	management	management	NOUN
hassl-4552	326	16	on	on	ADP
hassl-4552	326	17	brand	brand	NOUN
hassl-4552	326	18	visibility	visibility	NOUN
hassl-4552	326	19	which	which	PRON
hassl-4552	326	20	leads	lead	VERB
hassl-4552	326	21	to	to	ADP
hassl-4552	326	22	market	market	NOUN
hassl-4552	326	23	competition	competition	NOUN
hassl-4552	326	24	intensity	intensity	NOUN
hassl-4552	326	25	strengthening	strengthen	VERB
hassl-4552	326	26	the	the	DET
hassl-4552	326	27	positive	positive	ADJ
hassl-4552	326	28	influence	influence	NOUN
hassl-4552	326	29	of	of	ADP
hassl-4552	326	30	e	e	NOUN
hassl-4552	326	31	-	-	NOUN
hassl-4552	326	32	relationship	relationship	NOUN
hassl-4552	326	33	management	management	NOUN
hassl-4552	326	34	on	on	ADP
hassl-4552	326	35	brand	brand	NOUN
hassl-4552	326	36	visibility	visibility	NOUN
hassl-4552	326	37	.	.	PUNCT
hassl-4552	327	1	figure	figure	VERB
hassl-4552	327	2	3	3	NUM
hassl-4552	327	3	.	.	PUNCT
hassl-4552	327	4	plotting	plot	VERB
hassl-4552	327	5	the	the	DET
hassl-4552	327	6	moderation	moderation	NOUN
hassl-4552	327	7	of	of	ADP
hassl-4552	327	8	market	market	NOUN
hassl-4552	327	9	competition	competition	NOUN
hassl-4552	327	10	intensity	intensity	NOUN
hassl-4552	327	11	on	on	ADP
hassl-4552	327	12	the	the	DET
hassl-4552	327	13	impact	impact	NOUN
hassl-4552	327	14	of	of	ADP
hassl-4552	327	15	e	e	NOUN
hassl-4552	327	16	-	-	NOUN
hassl-4552	327	17	relationship	relationship	NOUN
hassl-4552	327	18	management	management	NOUN
hassl-4552	327	19	on	on	ADP
hassl-4552	327	20	brand	brand	NOUN
hassl-4552	327	21	visibility	visibility	NOUN
hassl-4552	327	22	.	.	PUNCT
hassl-4552	328	1	6	6	X
hassl-4552	328	2	.	.	X
hassl-4552	328	3	conclusion	conclusion	NOUN
hassl-4552	328	4	this	this	DET
hassl-4552	328	5	research	research	NOUN
hassl-4552	328	6	paper	paper	NOUN
hassl-4552	328	7	highlights	highlight	NOUN
hassl-4552	328	8	the	the	DET
hassl-4552	328	9	pivotal	pivotal	ADJ
hassl-4552	328	10	role	role	NOUN
hassl-4552	328	11	of	of	ADP
hassl-4552	328	12	e	e	NOUN
hassl-4552	328	13	-	-	NOUN
hassl-4552	328	14	marketing	marketing	ADJ
hassl-4552	328	15	capabilities	capability	NOUN
hassl-4552	328	16	,	,	PUNCT
hassl-4552	328	17	orientation	orientation	NOUN
hassl-4552	328	18	,	,	PUNCT
hassl-4552	328	19	and	and	CCONJ
hassl-4552	328	20	relationship	relationship	NOUN
hassl-4552	328	21	management	management	NOUN
hassl-4552	328	22	in	in	ADP
hassl-4552	328	23	influencing	influence	VERB
hassl-4552	328	24	brand	brand	NOUN
hassl-4552	328	25	visibility	visibility	NOUN
hassl-4552	328	26	within	within	ADP
hassl-4552	328	27	startup	startup	NOUN
hassl-4552	328	28	hotel	hotel	NOUN
hassl-4552	328	29	organizations	organization	NOUN
hassl-4552	328	30	.	.	PUNCT
hassl-4552	329	1	the	the	DET
hassl-4552	329	2	current	current	ADJ
hassl-4552	329	3	study	study	NOUN
hassl-4552	329	4	underlines	underline	VERB
hassl-4552	329	5	the	the	DET
hassl-4552	329	6	necessity	necessity	NOUN
hassl-4552	329	7	for	for	SCONJ
hassl-4552	329	8	hotels	hotel	NOUN
hassl-4552	329	9	to	to	PART
hassl-4552	329	10	adopt	adopt	VERB
hassl-4552	329	11	an	an	DET
hassl-4552	329	12	integrated	integrate	VERB
hassl-4552	329	13	digital	digital	ADJ
hassl-4552	329	14	marketing	marketing	NOUN
hassl-4552	329	15	approach	approach	NOUN
hassl-4552	329	16	,	,	PUNCT
hassl-4552	329	17	utilizing	utilize	VERB
hassl-4552	329	18	data	datum	NOUN
hassl-4552	329	19	analytics	analytic	NOUN
hassl-4552	329	20	codes	code	NOUN
hassl-4552	329	21	and	and	CCONJ
hassl-4552	329	22	personalization	personalization	NOUN
hassl-4552	329	23	to	to	PART
hassl-4552	329	24	increase	increase	VERB
hassl-4552	329	25	brand	brand	NOUN
hassl-4552	329	26	engagement	engagement	NOUN
hassl-4552	329	27	.	.	PUNCT
hassl-4552	330	1	study	study	NOUN
hassl-4552	330	2	findings	finding	NOUN
hassl-4552	330	3	highlight	highlight	VERB
hassl-4552	330	4	the	the	DET
hassl-4552	330	5	importance	importance	NOUN
hassl-4552	330	6	of	of	ADP
hassl-4552	330	7	innovative	innovative	ADJ
hassl-4552	330	8	e	e	NOUN
hassl-4552	330	9	-	-	NOUN
hassl-4552	330	10	marketing	marketing	ADJ
hassl-4552	330	11	capabilities	capability	NOUN
hassl-4552	330	12	with	with	ADP
hassl-4552	330	13	a	a	DET
hassl-4552	330	14	customer	customer	NOUN
hassl-4552	330	15	-	-	PUNCT
hassl-4552	330	16	centric	centric	NOUN
hassl-4552	330	17	orientation	orientation	NOUN
hassl-4552	330	18	in	in	ADP
hassl-4552	330	19	positively	positively	ADV
hassl-4552	330	20	influencing	influence	VERB
hassl-4552	330	21	brand	brand	NOUN
hassl-4552	330	22	recognition	recognition	NOUN
hassl-4552	330	23	,	,	PUNCT
hassl-4552	330	24	highlighting	highlight	VERB
hassl-4552	330	25	the	the	DET
hassl-4552	330	26	strategic	strategic	ADJ
hassl-4552	330	27	significance	significance	NOUN
hassl-4552	330	28	of	of	ADP
hassl-4552	330	29	digital	digital	ADJ
hassl-4552	330	30	marketing	marketing	NOUN
hassl-4552	330	31	strategies	strategy	NOUN
hassl-4552	330	32	in	in	ADP
hassl-4552	330	33	general	general	ADJ
hassl-4552	330	34	.	.	PUNCT
hassl-4552	331	1	furthermore	furthermore	ADV
hassl-4552	331	2	,	,	PUNCT
hassl-4552	331	3	e	e	NOUN
hassl-4552	331	4	-	-	ADJ
hassl-4552	331	5	marketing	marketing	ADJ
hassl-4552	331	6	orientation	orientation	NOUN
hassl-4552	331	7	appears	appear	VERB
hassl-4552	331	8	as	as	ADP
hassl-4552	331	9	an	an	DET
hassl-4552	331	10	important	important	ADJ
hassl-4552	331	11	mediator	mediator	NOUN
hassl-4552	331	12	between	between	ADP
hassl-4552	331	13	e	e	NOUN
hassl-4552	331	14	-	-	ADJ
hassl-4552	331	15	marketing	marketing	ADJ
hassl-4552	331	16	relationship	relationship	NOUN
hassl-4552	331	17	capabilities	capability	NOUN
hassl-4552	331	18	management	management	NOUN
hassl-4552	331	19	and	and	CCONJ
hassl-4552	331	20	brand	brand	NOUN
hassl-4552	331	21	visibility	visibility	NOUN
hassl-4552	331	22	,	,	PUNCT
hassl-4552	331	23	highlighting	highlight	VERB
hassl-4552	331	24	the	the	DET
hassl-4552	331	25	need	need	NOUN
hassl-4552	331	26	for	for	ADP
hassl-4552	331	27	startup	startup	NOUN
hassl-4552	331	28	hotels	hotel	NOUN
hassl-4552	331	29	to	to	PART
hassl-4552	331	30	align	align	VERB
hassl-4552	331	31	and	and	CCONJ
hassl-4552	331	32	manage	manage	VERB
hassl-4552	331	33	their	their	PRON
hassl-4552	331	34	marketing	marketing	NOUN
hassl-4552	331	35	efforts	effort	NOUN
hassl-4552	331	36	with	with	ADP
hassl-4552	331	37	a	a	DET
hassl-4552	331	38	suitable	suitable	ADJ
hassl-4552	331	39	strategic	strategic	ADJ
hassl-4552	331	40	orientation	orientation	NOUN
hassl-4552	331	41	toward	toward	ADP
hassl-4552	331	42	digital	digital	ADJ
hassl-4552	331	43	networks	network	NOUN
hassl-4552	331	44	.	.	PUNCT
hassl-4552	332	1	this	this	DET
hassl-4552	332	2	alignment	alignment	NOUN
hassl-4552	332	3	is	be	AUX
hassl-4552	332	4	not	not	PART
hassl-4552	332	5	simply	simply	ADV
hassl-4552	332	6	a	a	DET
hassl-4552	332	7	practical	practical	ADJ
hassl-4552	332	8	adjustment	adjustment	NOUN
hassl-4552	332	9	but	but	CCONJ
hassl-4552	332	10	an	an	DET
hassl-4552	332	11	essential	essential	ADJ
hassl-4552	332	12	shift	shift	NOUN
hassl-4552	332	13	in	in	ADP
hassl-4552	332	14	how	how	SCONJ
hassl-4552	332	15	hotel	hotel	NOUN
hassl-4552	332	16	businesses	business	NOUN
hassl-4552	332	17	approach	approach	VERB
hassl-4552	332	18	customer	customer	NOUN
hassl-4552	332	19	engagement	engagement	NOUN
hassl-4552	332	20	in	in	ADP
hassl-4552	332	21	the	the	DET
hassl-4552	332	22	digital	digital	ADJ
hassl-4552	332	23	phase	phase	NOUN
hassl-4552	332	24	.	.	PUNCT
hassl-4552	333	1	however	however	ADV
hassl-4552	333	2	,	,	PUNCT
hassl-4552	333	3	whereas	whereas	SCONJ
hassl-4552	333	4	e	e	X
hassl-4552	333	5	-	-	ADJ
hassl-4552	333	6	marketing	marketing	NOUN
hassl-4552	333	7	orientation	orientation	NOUN
hassl-4552	333	8	can	can	AUX
hassl-4552	333	9	enhance	enhance	VERB
hassl-4552	333	10	brand	brand	NOUN
hassl-4552	333	11	visibility	visibility	NOUN
hassl-4552	333	12	,	,	PUNCT
hassl-4552	333	13	its	its	PRON
hassl-4552	333	14	efficiency	efficiency	NOUN
hassl-4552	333	15	depends	depend	VERB
hassl-4552	333	16	on	on	ADP
hassl-4552	333	17	the	the	DET
hassl-4552	333	18	ability	ability	NOUN
hassl-4552	333	19	of	of	ADP
hassl-4552	333	20	startup	startup	NOUN
hassl-4552	333	21	hotels	hotel	NOUN
hassl-4552	333	22	to	to	PART
hassl-4552	333	23	familiarize	familiarize	VERB
hassl-4552	333	24	themselves	themselves	PRON
hassl-4552	333	25	with	with	ADP
hassl-4552	333	26	rapidly	rapidly	ADV
hassl-4552	333	27	growing	grow	VERB
hassl-4552	333	28	digital	digital	ADJ
hassl-4552	333	29	settings	setting	NOUN
hassl-4552	333	30	and	and	CCONJ
hassl-4552	333	31	individual	individual	ADJ
hassl-4552	333	32	behaviors	behavior	NOUN
hassl-4552	333	33	.	.	PUNCT
hassl-4552	334	1	one	one	NUM
hassl-4552	334	2	of	of	ADP
hassl-4552	334	3	the	the	DET
hassl-4552	334	4	challenges	challenge	NOUN
hassl-4552	334	5	is	be	AUX
hassl-4552	334	6	a	a	DET
hassl-4552	334	7	resource	resource	NOUN
hassl-4552	334	8	limitation	limitation	NOUN
hassl-4552	334	9	often	often	ADV
hassl-4552	334	10	met	meet	VERB
hassl-4552	334	11	by	by	ADP
hassl-4552	334	12	the	the	DET
hassl-4552	334	13	hotels	hotel	NOUN
hassl-4552	334	14	in	in	ADP
hassl-4552	334	15	the	the	DET
hassl-4552	334	16	startup	startup	NOUN
hassl-4552	334	17	phase	phase	NOUN
hassl-4552	334	18	.	.	PUNCT
hassl-4552	335	1	unlike	unlike	ADP
hassl-4552	335	2	established	establish	VERB
hassl-4552	335	3	brands	brand	NOUN
hassl-4552	335	4	,	,	PUNCT
hassl-4552	335	5	startups	startup	NOUN
hassl-4552	335	6	may	may	AUX
hassl-4552	335	7	lack	lack	VERB
hassl-4552	335	8	some	some	DET
hassl-4552	335	9	resources	resource	NOUN
hassl-4552	335	10	,	,	PUNCT
hassl-4552	335	11	like	like	ADP
hassl-4552	335	12	technical	technical	ADJ
hassl-4552	335	13	or	or	CCONJ
hassl-4552	335	14	financial	financial	ADJ
hassl-4552	335	15	,	,	PUNCT
hassl-4552	335	16	to	to	PART
hassl-4552	335	17	fully	fully	ADV
hassl-4552	335	18	influence	influence	VERB
hassl-4552	335	19	innovative	innovative	ADJ
hassl-4552	335	20	e	e	NOUN
hassl-4552	335	21	-	-	ADJ
hassl-4552	335	22	marketing	marketing	ADJ
hassl-4552	335	23	tools	tool	NOUN
hassl-4552	335	24	or	or	CCONJ
hassl-4552	335	25	maintain	maintain	VERB
hassl-4552	335	26	a	a	DET
hassl-4552	335	27	consistent	consistent	ADJ
hassl-4552	335	28	presence	presence	NOUN
hassl-4552	335	29	across	across	ADP
hassl-4552	335	30	multiple	multiple	ADJ
hassl-4552	335	31	digital	digital	ADJ
hassl-4552	335	32	platforms	platform	NOUN
hassl-4552	335	33	.	.	PUNCT
hassl-4552	336	1	this	this	PRON
hassl-4552	336	2	may	may	AUX
hassl-4552	336	3	lead	lead	VERB
hassl-4552	336	4	to	to	ADP
hassl-4552	336	5	split	split	ADJ
hassl-4552	336	6	efforts	effort	NOUN
hassl-4552	336	7	,	,	PUNCT
hassl-4552	336	8	reducing	reduce	VERB
hassl-4552	336	9	the	the	DET
hassl-4552	336	10	possible	possible	ADJ
hassl-4552	336	11	result	result	NOUN
hassl-4552	336	12	of	of	ADP
hassl-4552	336	13	humanities	humanity	NOUN
hassl-4552	336	14	and	and	CCONJ
hassl-4552	336	15	social	social	ADJ
hassl-4552	336	16	sciences	science	NOUN
hassl-4552	336	17	letters	letter	NOUN
hassl-4552	336	18	,	,	PUNCT
hassl-4552	336	19	2025	2025	NUM
hassl-4552	336	20	,	,	PUNCT
hassl-4552	336	21	14(1	14(1	NUM
hassl-4552	336	22	):	):	PUNCT
hassl-4552	336	23	59	59	NUM
hassl-4552	336	24	-	-	SYM
hassl-4552	336	25	80	80	NUM
hassl-4552	336	26	73	73	NUM
hassl-4552	336	27	©	©	PROPN
hassl-4552	336	28	2026	2026	NUM
hassl-4552	336	29	conscientia	conscientia	PROPN
hassl-4552	336	30	beam	beam	PROPN
hassl-4552	336	31	.	.	PUNCT
hassl-4552	337	1	all	all	DET
hassl-4552	337	2	rights	right	NOUN
hassl-4552	337	3	reserved	reserve	VERB
hassl-4552	337	4	.	.	PUNCT
hassl-4552	338	1	their	their	PRON
hassl-4552	338	2	e	e	NOUN
hassl-4552	338	3	-	-	ADJ
hassl-4552	338	4	marketing	marketing	ADJ
hassl-4552	338	5	strategies	strategy	NOUN
hassl-4552	338	6	.	.	PUNCT
hassl-4552	339	1	besides	besides	SCONJ
hassl-4552	339	2	,	,	PUNCT
hassl-4552	339	3	the	the	DET
hassl-4552	339	4	overstress	overstress	NOUN
hassl-4552	339	5	on	on	ADP
hassl-4552	339	6	digital	digital	ADJ
hassl-4552	339	7	platforms	platform	NOUN
hassl-4552	339	8	without	without	ADP
hassl-4552	339	9	a	a	DET
hassl-4552	339	10	clear	clear	ADJ
hassl-4552	339	11	insight	insight	NOUN
hassl-4552	339	12	into	into	ADP
hassl-4552	339	13	target	target	NOUN
hassl-4552	339	14	audiences	audience	NOUN
hassl-4552	339	15	can	can	AUX
hassl-4552	339	16	produce	produce	VERB
hassl-4552	339	17	generic	generic	ADJ
hassl-4552	339	18	campaigns	campaign	NOUN
hassl-4552	339	19	that	that	PRON
hassl-4552	339	20	fail	fail	VERB
hassl-4552	339	21	to	to	PART
hassl-4552	339	22	interact	interact	VERB
hassl-4552	339	23	with	with	ADP
hassl-4552	339	24	customers	customer	NOUN
hassl-4552	339	25	,	,	PUNCT
hassl-4552	339	26	eventually	eventually	ADV
hassl-4552	339	27	weakening	weaken	VERB
hassl-4552	339	28	brand	brand	NOUN
hassl-4552	339	29	identity	identity	NOUN
hassl-4552	339	30	rather	rather	ADV
hassl-4552	339	31	than	than	ADP
hassl-4552	339	32	supporting	support	VERB
hassl-4552	339	33	it	it	PRON
hassl-4552	339	34	.	.	PUNCT
hassl-4552	340	1	another	another	DET
hassl-4552	340	2	significant	significant	ADJ
hassl-4552	340	3	consideration	consideration	NOUN
hassl-4552	340	4	is	be	AUX
hassl-4552	340	5	balancing	balance	VERB
hassl-4552	340	6	mechanization	mechanization	NOUN
hassl-4552	340	7	and	and	CCONJ
hassl-4552	340	8	the	the	DET
hassl-4552	340	9	human	human	ADJ
hassl-4552	340	10	touch	touch	NOUN
hassl-4552	340	11	.	.	PUNCT
hassl-4552	341	1	an	an	DET
hassl-4552	341	2	overreliance	overreliance	NOUN
hassl-4552	341	3	on	on	ADP
hassl-4552	341	4	mechanization	mechanization	NOUN
hassl-4552	341	5	can	can	AUX
hassl-4552	341	6	create	create	VERB
hassl-4552	341	7	interactions	interaction	NOUN
hassl-4552	341	8	that	that	PRON
hassl-4552	341	9	feel	feel	VERB
hassl-4552	341	10	impersonal	impersonal	ADJ
hassl-4552	341	11	,	,	PUNCT
hassl-4552	341	12	discouraging	discourage	VERB
hassl-4552	341	13	the	the	DET
hassl-4552	341	14	relationship	relationship	NOUN
hassl-4552	341	15	-	-	PUNCT
hassl-4552	341	16	building	building	NOUN
hassl-4552	341	17	feature	feature	NOUN
hassl-4552	341	18	of	of	ADP
hassl-4552	341	19	marketing	marketing	NOUN
hassl-4552	341	20	while	while	SCONJ
hassl-4552	341	21	an	an	DET
hassl-4552	341	22	e	e	NOUN
hassl-4552	341	23	-	-	ADJ
hassl-4552	341	24	marketing	marketing	ADJ
hassl-4552	341	25	orientation	orientation	NOUN
hassl-4552	341	26	often	often	ADV
hassl-4552	341	27	relies	rely	VERB
hassl-4552	341	28	on	on	ADP
hassl-4552	341	29	automated	automate	VERB
hassl-4552	341	30	tools	tool	NOUN
hassl-4552	341	31	for	for	ADP
hassl-4552	341	32	efficiency	efficiency	NOUN
hassl-4552	341	33	.	.	PUNCT
hassl-4552	342	1	startup	startup	NOUN
hassl-4552	342	2	hotels	hotel	NOUN
hassl-4552	342	3	must	must	AUX
hassl-4552	342	4	hit	hit	VERB
hassl-4552	342	5	a	a	DET
hassl-4552	342	6	delicate	delicate	ADJ
hassl-4552	342	7	balance	balance	NOUN
hassl-4552	342	8	,	,	PUNCT
hassl-4552	342	9	utilizing	utilize	VERB
hassl-4552	342	10	technology	technology	NOUN
hassl-4552	342	11	to	to	PART
hassl-4552	342	12	balance	balance	VERB
hassl-4552	342	13	their	their	PRON
hassl-4552	342	14	efforts	effort	NOUN
hassl-4552	342	15	while	while	SCONJ
hassl-4552	342	16	ensuring	ensure	VERB
hassl-4552	342	17	transmissions	transmission	NOUN
hassl-4552	342	18	remain	remain	VERB
hassl-4552	342	19	reliable	reliable	ADJ
hassl-4552	342	20	and	and	CCONJ
hassl-4552	342	21	customer	customer	NOUN
hassl-4552	342	22	-	-	PUNCT
hassl-4552	342	23	centric	centric	NOUN
hassl-4552	342	24	.	.	PUNCT
hassl-4552	343	1	however	however	ADV
hassl-4552	343	2	,	,	PUNCT
hassl-4552	343	3	the	the	DET
hassl-4552	343	4	achievement	achievement	NOUN
hassl-4552	343	5	of	of	ADP
hassl-4552	343	6	e	e	NOUN
hassl-4552	343	7	-	-	ADJ
hassl-4552	343	8	marketing	marketing	ADJ
hassl-4552	343	9	orientation	orientation	NOUN
hassl-4552	343	10	also	also	ADV
hassl-4552	343	11	centers	center	VERB
hassl-4552	343	12	on	on	ADP
hassl-4552	343	13	data	data	NOUN
hassl-4552	343	14	-	-	PUNCT
hassl-4552	343	15	driven	drive	VERB
hassl-4552	343	16	decision	decision	NOUN
hassl-4552	343	17	-	-	PUNCT
hassl-4552	343	18	making	making	NOUN
hassl-4552	343	19	.	.	PUNCT
hassl-4552	344	1	startup	startup	NOUN
hassl-4552	344	2	hotels	hotel	NOUN
hassl-4552	344	3	should	should	AUX
hassl-4552	344	4	invest	invest	VERB
hassl-4552	344	5	in	in	ADP
hassl-4552	344	6	analytics	analytic	NOUN
hassl-4552	344	7	to	to	PART
hassl-4552	344	8	measure	measure	VERB
hassl-4552	344	9	the	the	DET
hassl-4552	344	10	success	success	NOUN
hassl-4552	344	11	of	of	ADP
hassl-4552	344	12	their	their	PRON
hassl-4552	344	13	campaigns	campaign	NOUN
hassl-4552	344	14	and	and	CCONJ
hassl-4552	344	15	enhance	enhance	VERB
hassl-4552	344	16	their	their	PRON
hassl-4552	344	17	strategies	strategy	NOUN
hassl-4552	344	18	accordingly	accordingly	ADV
hassl-4552	344	19	.	.	PUNCT
hassl-4552	345	1	hotel	hotel	NOUN
hassl-4552	345	2	businesses	business	NOUN
hassl-4552	345	3	risk	risk	VERB
hassl-4552	345	4	wasting	waste	VERB
hassl-4552	345	5	resources	resource	NOUN
hassl-4552	345	6	or	or	CCONJ
hassl-4552	345	7	missing	miss	VERB
hassl-4552	345	8	their	their	PRON
hassl-4552	345	9	opportunities	opportunity	NOUN
hassl-4552	345	10	to	to	PART
hassl-4552	345	11	communicate	communicate	VERB
hassl-4552	345	12	with	with	ADP
hassl-4552	345	13	their	their	PRON
hassl-4552	345	14	target	target	NOUN
hassl-4552	345	15	audience	audience	NOUN
hassl-4552	345	16	in	in	ADP
hassl-4552	345	17	significant	significant	ADJ
hassl-4552	345	18	ways	way	NOUN
hassl-4552	345	19	without	without	ADP
hassl-4552	345	20	strong	strong	ADJ
hassl-4552	345	21	data	datum	NOUN
hassl-4552	345	22	analysis	analysis	NOUN
hassl-4552	345	23	.	.	PUNCT
hassl-4552	346	1	efficient	efficient	ADJ
hassl-4552	346	2	e	e	NOUN
hassl-4552	346	3	-	-	NOUN
hassl-4552	346	4	relationship	relationship	NOUN
hassl-4552	346	5	management	management	NOUN
hassl-4552	346	6	positively	positively	ADV
hassl-4552	346	7	inspires	inspire	VERB
hassl-4552	346	8	brand	brand	NOUN
hassl-4552	346	9	visibility	visibility	NOUN
hassl-4552	346	10	,	,	PUNCT
hassl-4552	346	11	mainly	mainly	ADV
hassl-4552	346	12	in	in	ADP
hassl-4552	346	13	dynamic	dynamic	ADJ
hassl-4552	346	14	and	and	CCONJ
hassl-4552	346	15	highly	highly	ADV
hassl-4552	346	16	competitive	competitive	ADJ
hassl-4552	346	17	market	market	NOUN
hassl-4552	346	18	situations	situation	NOUN
hassl-4552	346	19	whereas	whereas	SCONJ
hassl-4552	346	20	engagement	engagement	NOUN
hassl-4552	346	21	strategies	strategy	NOUN
hassl-4552	346	22	and	and	CCONJ
hassl-4552	346	23	individual	individual	ADJ
hassl-4552	346	24	communication	communication	NOUN
hassl-4552	346	25	are	be	AUX
hassl-4552	346	26	vital	vital	ADJ
hassl-4552	346	27	for	for	ADP
hassl-4552	346	28	fostering	foster	VERB
hassl-4552	346	29	and	and	CCONJ
hassl-4552	346	30	enhancing	enhance	VERB
hassl-4552	346	31	long	long	ADJ
hassl-4552	346	32	-	-	PUNCT
hassl-4552	346	33	term	term	NOUN
hassl-4552	346	34	current	current	ADJ
hassl-4552	346	35	and	and	CCONJ
hassl-4552	346	36	expected	expect	VERB
hassl-4552	346	37	customer	customer	NOUN
hassl-4552	346	38	loyalty	loyalty	NOUN
hassl-4552	346	39	.	.	PUNCT
hassl-4552	347	1	customer	customer	NOUN
hassl-4552	347	2	engagement	engagement	NOUN
hassl-4552	347	3	over	over	ADP
hassl-4552	347	4	interactive	interactive	ADJ
hassl-4552	347	5	platforms	platform	NOUN
hassl-4552	347	6	,	,	PUNCT
hassl-4552	347	7	ai	ai	ADJ
hassl-4552	347	8	-	-	PUNCT
hassl-4552	347	9	operative	operative	ADJ
hassl-4552	347	10	recommendations	recommendation	NOUN
hassl-4552	347	11	,	,	PUNCT
hassl-4552	347	12	communications	communication	NOUN
hassl-4552	347	13	,	,	PUNCT
hassl-4552	347	14	and	and	CCONJ
hassl-4552	347	15	loyalty	loyalty	NOUN
hassl-4552	347	16	programs	program	NOUN
hassl-4552	347	17	also	also	ADV
hassl-4552	347	18	strengthen	strengthen	VERB
hassl-4552	347	19	brand	brand	NOUN
hassl-4552	347	20	perception	perception	NOUN
hassl-4552	347	21	and	and	CCONJ
hassl-4552	347	22	long	long	ADV
hassl-4552	347	23	-	-	PUNCT
hassl-4552	347	24	lasting	last	VERB
hassl-4552	347	25	retention	retention	NOUN
hassl-4552	347	26	.	.	PUNCT
hassl-4552	348	1	furthermore	furthermore	ADV
hassl-4552	348	2	,	,	PUNCT
hassl-4552	348	3	this	this	DET
hassl-4552	348	4	strategy	strategy	NOUN
hassl-4552	348	5	leads	lead	VERB
hassl-4552	348	6	to	to	ADP
hassl-4552	348	7	higher	high	ADJ
hassl-4552	348	8	and	and	CCONJ
hassl-4552	348	9	better	well	ADJ
hassl-4552	348	10	customer	customer	NOUN
hassl-4552	348	11	satisfaction	satisfaction	NOUN
hassl-4552	348	12	,	,	PUNCT
hassl-4552	348	13	stronger	strong	ADJ
hassl-4552	348	14	brand	brand	NOUN
hassl-4552	348	15	loyalty	loyalty	NOUN
hassl-4552	348	16	,	,	PUNCT
hassl-4552	348	17	and	and	CCONJ
hassl-4552	348	18	sustained	sustain	VERB
hassl-4552	348	19	hotel	hotel	NOUN
hassl-4552	348	20	business	business	NOUN
hassl-4552	348	21	growth	growth	NOUN
hassl-4552	348	22	.	.	PUNCT
hassl-4552	349	1	whereas	whereas	SCONJ
hassl-4552	349	2	market	market	NOUN
hassl-4552	349	3	competition	competition	NOUN
hassl-4552	349	4	intensity	intensity	NOUN
hassl-4552	349	5	was	be	AUX
hassl-4552	349	6	found	find	VERB
hassl-4552	349	7	to	to	PART
hassl-4552	349	8	moderate	moderate	VERB
hassl-4552	349	9	the	the	DET
hassl-4552	349	10	relationship	relationship	NOUN
hassl-4552	349	11	between	between	ADP
hassl-4552	349	12	e	e	NOUN
hassl-4552	349	13	-	-	NOUN
hassl-4552	349	14	relationship	relationship	NOUN
hassl-4552	349	15	management	management	NOUN
hassl-4552	349	16	and	and	CCONJ
hassl-4552	349	17	brand	brand	NOUN
hassl-4552	349	18	visibility	visibility	NOUN
hassl-4552	349	19	,	,	PUNCT
hassl-4552	349	20	its	its	PRON
hassl-4552	349	21	moderation	moderation	NOUN
hassl-4552	349	22	impact	impact	NOUN
hassl-4552	349	23	on	on	ADP
hassl-4552	349	24	e	e	NOUN
hassl-4552	349	25	-	-	ADJ
hassl-4552	349	26	marketing	marketing	ADJ
hassl-4552	349	27	orientation	orientation	NOUN
hassl-4552	349	28	and	and	CCONJ
hassl-4552	349	29	capabilities	capability	NOUN
hassl-4552	349	30	was	be	AUX
hassl-4552	349	31	insignificant	insignificant	ADJ
hassl-4552	349	32	,	,	PUNCT
hassl-4552	349	33	highlighting	highlight	VERB
hassl-4552	349	34	the	the	DET
hassl-4552	349	35	slight	slight	ADJ
hassl-4552	349	36	influence	influence	NOUN
hassl-4552	349	37	of	of	ADP
hassl-4552	349	38	competitive	competitive	ADJ
hassl-4552	349	39	dynamics	dynamic	NOUN
hassl-4552	349	40	on	on	ADP
hassl-4552	349	41	marketing	marketing	NOUN
hassl-4552	349	42	strategies	strategy	NOUN
hassl-4552	349	43	and	and	CCONJ
hassl-4552	349	44	results	result	NOUN
hassl-4552	349	45	.	.	PUNCT
hassl-4552	350	1	these	these	DET
hassl-4552	350	2	insights	insight	NOUN
hassl-4552	350	3	present	present	VERB
hassl-4552	350	4	valuable	valuable	ADJ
hassl-4552	350	5	implications	implication	NOUN
hassl-4552	350	6	for	for	ADP
hassl-4552	350	7	startup	startup	NOUN
hassl-4552	350	8	hotel	hotel	NOUN
hassl-4552	350	9	organizations	organization	NOUN
hassl-4552	350	10	,	,	PUNCT
hassl-4552	350	11	especially	especially	ADV
hassl-4552	350	12	in	in	ADP
hassl-4552	350	13	the	the	DET
hassl-4552	350	14	jordanian	jordanian	ADJ
hassl-4552	350	15	industry	industry	NOUN
hassl-4552	350	16	,	,	PUNCT
hassl-4552	350	17	directing	direct	VERB
hassl-4552	350	18	them	they	PRON
hassl-4552	350	19	to	to	PART
hassl-4552	350	20	develop	develop	VERB
hassl-4552	350	21	effective	effective	ADJ
hassl-4552	350	22	marketing	marketing	NOUN
hassl-4552	350	23	strategies	strategy	NOUN
hassl-4552	350	24	to	to	PART
hassl-4552	350	25	navigate	navigate	VERB
hassl-4552	350	26	competitive	competitive	ADJ
hassl-4552	350	27	market	market	NOUN
hassl-4552	350	28	environments	environment	NOUN
hassl-4552	350	29	and	and	CCONJ
hassl-4552	350	30	gain	gain	VERB
hassl-4552	350	31	sustainable	sustainable	ADJ
hassl-4552	350	32	improvement	improvement	NOUN
hassl-4552	350	33	and	and	CCONJ
hassl-4552	350	34	growth	growth	NOUN
hassl-4552	350	35	.	.	PUNCT
hassl-4552	351	1	future	future	ADJ
hassl-4552	351	2	studies	study	NOUN
hassl-4552	351	3	could	could	AUX
hassl-4552	351	4	explore	explore	VERB
hassl-4552	351	5	the	the	DET
hassl-4552	351	6	crucial	crucial	ADJ
hassl-4552	351	7	role	role	NOUN
hassl-4552	351	8	of	of	ADP
hassl-4552	351	9	emerging	emerge	VERB
hassl-4552	351	10	technologies	technology	NOUN
hassl-4552	351	11	,	,	PUNCT
hassl-4552	351	12	such	such	ADJ
hassl-4552	351	13	as	as	ADP
hassl-4552	351	14	machine	machine	NOUN
hassl-4552	351	15	learning	learning	NOUN
hassl-4552	351	16	and	and	CCONJ
hassl-4552	351	17	ai	ai	VERB
hassl-4552	351	18	tools	tool	NOUN
hassl-4552	351	19	,	,	PUNCT
hassl-4552	351	20	in	in	ADP
hassl-4552	351	21	clarifying	clarify	VERB
hassl-4552	351	22	e	e	NOUN
hassl-4552	351	23	-	-	ADJ
hassl-4552	351	24	marketing	marketing	ADJ
hassl-4552	351	25	strategies	strategy	NOUN
hassl-4552	351	26	and	and	CCONJ
hassl-4552	351	27	enhancing	enhance	VERB
hassl-4552	351	28	competitive	competitive	ADJ
hassl-4552	351	29	advantages	advantage	NOUN
hassl-4552	351	30	in	in	ADP
hassl-4552	351	31	the	the	DET
hassl-4552	351	32	hotel	hotel	NOUN
hassl-4552	351	33	industry	industry	NOUN
hassl-4552	351	34	.	.	PUNCT
hassl-4552	352	1	6.1	6.1	NUM
hassl-4552	352	2	.	.	PUNCT
hassl-4552	352	3	theoretical	theoretical	ADJ
hassl-4552	352	4	implications	implication	NOUN
hassl-4552	352	5	this	this	DET
hassl-4552	352	6	research	research	NOUN
hassl-4552	352	7	study	study	NOUN
hassl-4552	352	8	contributes	contribute	VERB
hassl-4552	352	9	to	to	ADP
hassl-4552	352	10	the	the	DET
hassl-4552	352	11	literature	literature	NOUN
hassl-4552	352	12	bases	basis	NOUN
hassl-4552	352	13	by	by	ADP
hassl-4552	352	14	providing	provide	VERB
hassl-4552	352	15	new	new	ADJ
hassl-4552	352	16	empirical	empirical	ADJ
hassl-4552	352	17	evidence	evidence	NOUN
hassl-4552	352	18	on	on	ADP
hassl-4552	352	19	the	the	DET
hassl-4552	352	20	interplay	interplay	NOUN
hassl-4552	352	21	between	between	ADP
hassl-4552	352	22	relationship	relationship	NOUN
hassl-4552	352	23	management	management	NOUN
hassl-4552	352	24	,	,	PUNCT
hassl-4552	352	25	orientation	orientation	NOUN
hassl-4552	352	26	,	,	PUNCT
hassl-4552	352	27	e	e	NOUN
hassl-4552	352	28	-	-	NOUN
hassl-4552	352	29	marketing	marketing	ADJ
hassl-4552	352	30	capabilities	capability	NOUN
hassl-4552	352	31	,	,	PUNCT
hassl-4552	352	32	and	and	CCONJ
hassl-4552	352	33	brand	brand	NOUN
hassl-4552	352	34	visibility	visibility	NOUN
hassl-4552	352	35	within	within	ADP
hassl-4552	352	36	startup	startup	NOUN
hassl-4552	352	37	hotel	hotel	NOUN
hassl-4552	352	38	businesses	business	NOUN
hassl-4552	352	39	.	.	PUNCT
hassl-4552	353	1	theoretical	theoretical	ADJ
hassl-4552	353	2	implications	implication	NOUN
hassl-4552	353	3	contain	contain	VERB
hassl-4552	353	4	better	well	ADJ
hassl-4552	353	5	insights	insight	NOUN
hassl-4552	353	6	derived	derive	VERB
hassl-4552	353	7	from	from	ADP
hassl-4552	353	8	the	the	DET
hassl-4552	353	9	theory	theory	NOUN
hassl-4552	353	10	of	of	ADP
hassl-4552	353	11	(	(	PUNCT
hassl-4552	353	12	rbv	rbv	NOUN
hassl-4552	353	13	)	)	PUNCT
hassl-4552	353	14	and	and	CCONJ
hassl-4552	353	15	active	active	ADJ
hassl-4552	353	16	capabilities	capability	NOUN
hassl-4552	353	17	,	,	PUNCT
hassl-4552	353	18	emphasizing	emphasize	VERB
hassl-4552	353	19	the	the	DET
hassl-4552	353	20	strategic	strategic	ADJ
hassl-4552	353	21	significance	significance	NOUN
hassl-4552	353	22	of	of	ADP
hassl-4552	353	23	aligning	align	VERB
hassl-4552	353	24	resources	resource	NOUN
hassl-4552	353	25	,	,	PUNCT
hassl-4552	353	26	market	market	NOUN
hassl-4552	353	27	orientation	orientation	NOUN
hassl-4552	353	28	,	,	PUNCT
hassl-4552	353	29	and	and	CCONJ
hassl-4552	353	30	capabilities	capability	NOUN
hassl-4552	353	31	to	to	PART
hassl-4552	353	32	better	well	ADV
hassl-4552	353	33	enhance	enhance	VERB
hassl-4552	353	34	brand	brand	NOUN
hassl-4552	353	35	visibility	visibility	NOUN
hassl-4552	353	36	and	and	CCONJ
hassl-4552	353	37	gain	gain	VERB
hassl-4552	353	38	the	the	DET
hassl-4552	353	39	advantage	advantage	NOUN
hassl-4552	353	40	of	of	ADP
hassl-4552	353	41	sustainable	sustainable	ADJ
hassl-4552	353	42	competition	competition	NOUN
hassl-4552	353	43	in	in	ADP
hassl-4552	353	44	highly	highly	ADV
hassl-4552	353	45	dynamic	dynamic	ADJ
hassl-4552	353	46	market	market	NOUN
hassl-4552	353	47	environments	environment	NOUN
hassl-4552	353	48	.	.	PUNCT
hassl-4552	354	1	the	the	DET
hassl-4552	354	2	current	current	ADJ
hassl-4552	354	3	study	study	NOUN
hassl-4552	354	4	findings	finding	NOUN
hassl-4552	354	5	emphasize	emphasize	VERB
hassl-4552	354	6	the	the	DET
hassl-4552	354	7	significant	significant	ADJ
hassl-4552	354	8	value	value	NOUN
hassl-4552	354	9	of	of	ADP
hassl-4552	354	10	e	e	NOUN
hassl-4552	354	11	-	-	NOUN
hassl-4552	354	12	marketing	marketing	ADJ
hassl-4552	354	13	capabilities	capability	NOUN
hassl-4552	354	14	as	as	ADP
hassl-4552	354	15	strategic	strategic	ADJ
hassl-4552	354	16	tools	tool	NOUN
hassl-4552	354	17	and	and	CCONJ
hassl-4552	354	18	valuable	valuable	ADJ
hassl-4552	354	19	resources	resource	NOUN
hassl-4552	354	20	that	that	PRON
hassl-4552	354	21	startup	startup	NOUN
hassl-4552	354	22	hotels	hotel	NOUN
hassl-4552	354	23	can	can	AUX
hassl-4552	354	24	grow	grow	VERB
hassl-4552	354	25	to	to	PART
hassl-4552	354	26	enhance	enhance	VERB
hassl-4552	354	27	brand	brand	NOUN
hassl-4552	354	28	visibility	visibility	NOUN
hassl-4552	354	29	(	(	PUNCT
hassl-4552	354	30	alhawamdeh	alhawamdeh	PROPN
hassl-4552	354	31	,	,	PUNCT
hassl-4552	354	32	2023	2023	NUM
hassl-4552	354	33	)	)	PUNCT
hassl-4552	354	34	.	.	PUNCT
hassl-4552	355	1	according	accord	VERB
hassl-4552	355	2	to	to	ADP
hassl-4552	355	3	the	the	DET
hassl-4552	355	4	theory	theory	NOUN
hassl-4552	355	5	mentioned	mention	VERB
hassl-4552	355	6	,	,	PUNCT
hassl-4552	355	7	(	(	PUNCT
hassl-4552	355	8	rbv	rbv	NOUN
hassl-4552	355	9	)	)	PUNCT
hassl-4552	355	10	organizations	organization	NOUN
hassl-4552	355	11	attain	attain	VERB
hassl-4552	355	12	a	a	DET
hassl-4552	355	13	better	well	ADV
hassl-4552	355	14	competitive	competitive	ADJ
hassl-4552	355	15	advantage	advantage	NOUN
hassl-4552	355	16	by	by	ADP
hassl-4552	355	17	getting	get	VERB
hassl-4552	355	18	and	and	CCONJ
hassl-4552	355	19	employing	employ	VERB
hassl-4552	355	20	exceptional	exceptional	ADJ
hassl-4552	355	21	,	,	PUNCT
hassl-4552	355	22	valuable	valuable	ADJ
hassl-4552	355	23	,	,	PUNCT
hassl-4552	355	24	sustained	sustain	VERB
hassl-4552	355	25	,	,	PUNCT
hassl-4552	355	26	and	and	CCONJ
hassl-4552	355	27	non	non	ADJ
hassl-4552	355	28	-	-	ADJ
hassl-4552	355	29	substitutable	substitutable	ADJ
hassl-4552	355	30	resources	resource	NOUN
hassl-4552	355	31	.	.	PUNCT
hassl-4552	356	1	with	with	ADP
hassl-4552	356	2	this	this	DET
hassl-4552	356	3	regard	regard	NOUN
hassl-4552	356	4	,	,	PUNCT
hassl-4552	356	5	advanced	advanced	ADJ
hassl-4552	356	6	e	e	NOUN
hassl-4552	356	7	-	-	ADJ
hassl-4552	356	8	marketing	marketing	ADJ
hassl-4552	356	9	capabilities	capability	NOUN
hassl-4552	356	10	demonstrate	demonstrate	VERB
hassl-4552	356	11	their	their	PRON
hassl-4552	356	12	available	available	ADJ
hassl-4552	356	13	resources	resource	NOUN
hassl-4552	356	14	,	,	PUNCT
hassl-4552	356	15	supporting	support	VERB
hassl-4552	356	16	startup	startup	NOUN
hassl-4552	356	17	hotels	hotel	NOUN
hassl-4552	356	18	to	to	PART
hassl-4552	356	19	differentiate	differentiate	VERB
hassl-4552	356	20	their	their	PRON
hassl-4552	356	21	services	service	NOUN
hassl-4552	356	22	industry	industry	NOUN
hassl-4552	356	23	in	in	ADP
hassl-4552	356	24	strong	strong	ADJ
hassl-4552	356	25	competitive	competitive	ADJ
hassl-4552	356	26	markets	market	NOUN
hassl-4552	356	27	and	and	CCONJ
hassl-4552	356	28	expand	expand	VERB
hassl-4552	356	29	brand	brand	NOUN
hassl-4552	356	30	recognition	recognition	NOUN
hassl-4552	356	31	.	.	PUNCT
hassl-4552	357	1	furthermore	furthermore	ADV
hassl-4552	357	2	,	,	PUNCT
hassl-4552	357	3	the	the	DET
hassl-4552	357	4	study	study	NOUN
hassl-4552	357	5	highlights	highlight	VERB
hassl-4552	357	6	the	the	DET
hassl-4552	357	7	importance	importance	NOUN
hassl-4552	357	8	of	of	ADP
hassl-4552	357	9	e	e	NOUN
hassl-4552	357	10	-	-	ADJ
hassl-4552	357	11	marketing	marketing	ADJ
hassl-4552	357	12	orientation	orientation	NOUN
hassl-4552	357	13	in	in	ADP
hassl-4552	357	14	driving	drive	VERB
hassl-4552	357	15	brand	brand	NOUN
hassl-4552	357	16	visibility	visibility	NOUN
hassl-4552	357	17	(	(	PUNCT
hassl-4552	357	18	anser	anser	PROPN
hassl-4552	357	19	,	,	PUNCT
hassl-4552	357	20	yousaf	yousaf	PROPN
hassl-4552	357	21	,	,	PUNCT
hassl-4552	357	22	usman	usman	PROPN
hassl-4552	357	23	,	,	PUNCT
hassl-4552	357	24	&	&	CCONJ
hassl-4552	357	25	yousaf	yousaf	PROPN
hassl-4552	357	26	,	,	PUNCT
hassl-4552	357	27	2020	2020	NUM
hassl-4552	357	28	)	)	PUNCT
hassl-4552	357	29	.	.	PUNCT
hassl-4552	358	1	according	accord	VERB
hassl-4552	358	2	to	to	ADP
hassl-4552	358	3	the	the	DET
hassl-4552	358	4	employed	employ	VERB
hassl-4552	358	5	theory	theory	NOUN
hassl-4552	358	6	of	of	ADP
hassl-4552	358	7	(	(	PUNCT
hassl-4552	358	8	rbv	rbv	NOUN
hassl-4552	358	9	)	)	PUNCT
hassl-4552	358	10	which	which	PRON
hassl-4552	358	11	recommends	recommend	VERB
hassl-4552	358	12	that	that	SCONJ
hassl-4552	358	13	it	it	PRON
hassl-4552	358	14	is	be	AUX
hassl-4552	358	15	important	important	ADJ
hassl-4552	358	16	for	for	SCONJ
hassl-4552	358	17	organizations	organization	NOUN
hassl-4552	358	18	to	to	PART
hassl-4552	358	19	align	align	VERB
hassl-4552	358	20	their	their	PRON
hassl-4552	358	21	adopted	adopt	VERB
hassl-4552	358	22	tools	tool	NOUN
hassl-4552	358	23	and	and	CCONJ
hassl-4552	358	24	valuable	valuable	ADJ
hassl-4552	358	25	resources	resource	NOUN
hassl-4552	358	26	within	within	ADP
hassl-4552	358	27	the	the	DET
hassl-4552	358	28	main	main	ADJ
hassl-4552	358	29	objectives	objective	NOUN
hassl-4552	358	30	of	of	ADP
hassl-4552	358	31	their	their	PRON
hassl-4552	358	32	strategic	strategic	ADJ
hassl-4552	358	33	,	,	PUNCT
hassl-4552	358	34	startup	startup	ADJ
hassl-4552	358	35	hotels	hotel	NOUN
hassl-4552	358	36	emphasizing	emphasize	VERB
hassl-4552	358	37	a	a	DET
hassl-4552	358	38	customer	customer	NOUN
hassl-4552	358	39	-	-	PUNCT
hassl-4552	358	40	centric	centric	NOUN
hassl-4552	358	41	emarketing	emarketing	NOUN
hassl-4552	358	42	orientation	orientation	NOUN
hassl-4552	358	43	can	can	AUX
hassl-4552	358	44	effectively	effectively	ADV
hassl-4552	358	45	employ	employ	VERB
hassl-4552	358	46	their	their	PRON
hassl-4552	358	47	e	e	NOUN
hassl-4552	358	48	-	-	ADJ
hassl-4552	358	49	marketing	marketing	ADJ
hassl-4552	358	50	capabilities	capability	NOUN
hassl-4552	358	51	to	to	PART
hassl-4552	358	52	enhance	enhance	VERB
hassl-4552	358	53	brand	brand	NOUN
hassl-4552	358	54	visibility	visibility	NOUN
hassl-4552	358	55	.	.	PUNCT
hassl-4552	359	1	additionally	additionally	ADV
hassl-4552	359	2	,	,	PUNCT
hassl-4552	359	3	the	the	DET
hassl-4552	359	4	mediation	mediation	NOUN
hassl-4552	359	5	investigation	investigation	NOUN
hassl-4552	359	6	of	of	ADP
hassl-4552	359	7	the	the	DET
hassl-4552	359	8	study	study	NOUN
hassl-4552	359	9	suggests	suggest	VERB
hassl-4552	359	10	that	that	SCONJ
hassl-4552	359	11	e	e	NOUN
hassl-4552	359	12	-	-	ADJ
hassl-4552	359	13	marketing	marketing	ADJ
hassl-4552	359	14	orientation	orientation	NOUN
hassl-4552	359	15	is	be	AUX
hassl-4552	359	16	a	a	DET
hassl-4552	359	17	critical	critical	ADJ
hassl-4552	359	18	aspect	aspect	NOUN
hassl-4552	359	19	that	that	PRON
hassl-4552	359	20	ties	tie	VERB
hassl-4552	359	21	emarketing	emarkete	VERB
hassl-4552	359	22	capabilities	capability	NOUN
hassl-4552	359	23	to	to	PART
hassl-4552	359	24	relationship	relationship	VERB
hassl-4552	359	25	managing	manage	VERB
hassl-4552	359	26	within	within	ADP
hassl-4552	359	27	brand	brand	NOUN
hassl-4552	359	28	visibility	visibility	NOUN
hassl-4552	359	29	,	,	PUNCT
hassl-4552	359	30	illustrating	illustrate	VERB
hassl-4552	359	31	its	its	PRON
hassl-4552	359	32	role	role	NOUN
hassl-4552	359	33	in	in	ADP
hassl-4552	359	34	turning	turn	VERB
hassl-4552	359	35	these	these	DET
hassl-4552	359	36	resources	resource	NOUN
hassl-4552	359	37	into	into	ADP
hassl-4552	359	38	significant	significant	ADJ
hassl-4552	359	39	tangible	tangible	ADJ
hassl-4552	359	40	outcomes	outcome	NOUN
hassl-4552	359	41	.	.	PUNCT
hassl-4552	360	1	moreover	moreover	ADV
hassl-4552	360	2	,	,	PUNCT
hassl-4552	360	3	the	the	DET
hassl-4552	360	4	existing	exist	VERB
hassl-4552	360	5	research	research	NOUN
hassl-4552	360	6	study	study	NOUN
hassl-4552	360	7	highlights	highlight	VERB
hassl-4552	360	8	the	the	DET
hassl-4552	360	9	dynamic	dynamic	ADJ
hassl-4552	360	10	environment	environment	NOUN
hassl-4552	360	11	of	of	ADP
hassl-4552	360	12	marketing	marketing	NOUN
hassl-4552	360	13	capabilities	capability	NOUN
hassl-4552	360	14	and	and	CCONJ
hassl-4552	360	15	their	their	PRON
hassl-4552	360	16	related	related	ADJ
hassl-4552	360	17	activities	activity	NOUN
hassl-4552	360	18	with	with	ADP
hassl-4552	360	19	market	market	NOUN
hassl-4552	360	20	competition	competition	NOUN
hassl-4552	360	21	intensity	intensity	NOUN
hassl-4552	360	22	(	(	PUNCT
hassl-4552	360	23	jung	jung	PROPN
hassl-4552	360	24	&	&	CCONJ
hassl-4552	360	25	shegai	shegai	NOUN
hassl-4552	360	26	,	,	PUNCT
hassl-4552	360	27	2023	2023	NUM
hassl-4552	360	28	)	)	PUNCT
hassl-4552	360	29	.	.	PUNCT
hassl-4552	361	1	the	the	DET
hassl-4552	361	2	theory	theory	NOUN
hassl-4552	361	3	of	of	ADP
hassl-4552	361	4	dynamic	dynamic	ADJ
hassl-4552	361	5	capabilities	capability	NOUN
hassl-4552	361	6	recommends	recommend	VERB
hassl-4552	361	7	that	that	SCONJ
hassl-4552	361	8	organizations	organization	NOUN
hassl-4552	361	9	should	should	AUX
hassl-4552	361	10	adapt	adapt	VERB
hassl-4552	361	11	and	and	CCONJ
hassl-4552	361	12	improve	improve	VERB
hassl-4552	361	13	their	their	PRON
hassl-4552	361	14	humanities	humanity	NOUN
hassl-4552	361	15	and	and	CCONJ
hassl-4552	361	16	social	social	ADJ
hassl-4552	361	17	sciences	science	NOUN
hassl-4552	361	18	letters	letter	NOUN
hassl-4552	361	19	,	,	PUNCT
hassl-4552	361	20	2025	2025	NUM
hassl-4552	361	21	,	,	PUNCT
hassl-4552	361	22	14(1	14(1	NUM
hassl-4552	361	23	):	):	PUNCT
hassl-4552	361	24	59	59	NUM
hassl-4552	361	25	-	-	SYM
hassl-4552	361	26	80	80	NUM
hassl-4552	361	27	74	74	NUM
hassl-4552	361	28	©	©	PROPN
hassl-4552	361	29	2026	2026	NUM
hassl-4552	361	30	conscientia	conscientia	PROPN
hassl-4552	361	31	beam	beam	PROPN
hassl-4552	361	32	.	.	PUNCT
hassl-4552	362	1	all	all	DET
hassl-4552	362	2	rights	right	NOUN
hassl-4552	362	3	reserved	reserve	VERB
hassl-4552	362	4	.	.	PUNCT
hassl-4552	363	1	capabilities	capability	NOUN
hassl-4552	363	2	in	in	ADP
hassl-4552	363	3	response	response	NOUN
hassl-4552	363	4	to	to	ADP
hassl-4552	363	5	changing	change	VERB
hassl-4552	363	6	market	market	NOUN
hassl-4552	363	7	requirements	requirement	NOUN
hassl-4552	363	8	to	to	PART
hassl-4552	363	9	maintain	maintain	VERB
hassl-4552	363	10	a	a	DET
hassl-4552	363	11	competitive	competitive	ADJ
hassl-4552	363	12	advantage	advantage	NOUN
hassl-4552	363	13	in	in	ADP
hassl-4552	363	14	the	the	DET
hassl-4552	363	15	right	right	ADJ
hassl-4552	363	16	way	way	NOUN
hassl-4552	363	17	.	.	PUNCT
hassl-4552	364	1	the	the	DET
hassl-4552	364	2	moderation	moderation	NOUN
hassl-4552	364	3	influence	influence	NOUN
hassl-4552	364	4	of	of	ADP
hassl-4552	364	5	market	market	NOUN
hassl-4552	364	6	competition	competition	NOUN
hassl-4552	364	7	intensity	intensity	NOUN
hassl-4552	364	8	on	on	ADP
hassl-4552	364	9	e	e	NOUN
hassl-4552	364	10	-	-	NOUN
hassl-4552	364	11	relationship	relationship	NOUN
hassl-4552	364	12	management	management	NOUN
hassl-4552	364	13	and	and	CCONJ
hassl-4552	364	14	its	its	PRON
hassl-4552	364	15	relationship	relationship	NOUN
hassl-4552	364	16	with	with	ADP
hassl-4552	364	17	brand	brand	NOUN
hassl-4552	364	18	visibility	visibility	NOUN
hassl-4552	364	19	highlights	highlight	VERB
hassl-4552	364	20	the	the	DET
hassl-4552	364	21	essential	essential	ADJ
hassl-4552	364	22	for	for	ADP
hassl-4552	364	23	startup	startup	NOUN
hassl-4552	364	24	hotels	hotel	NOUN
hassl-4552	364	25	to	to	PART
hassl-4552	364	26	better	well	ADV
hassl-4552	364	27	modify	modify	VERB
hassl-4552	364	28	their	their	PRON
hassl-4552	364	29	relationship	relationship	NOUN
hassl-4552	364	30	management	management	NOUN
hassl-4552	364	31	strategies	strategy	NOUN
hassl-4552	364	32	and	and	CCONJ
hassl-4552	364	33	methods	method	NOUN
hassl-4552	364	34	in	in	ADP
hassl-4552	364	35	extremely	extremely	ADV
hassl-4552	364	36	competitive	competitive	ADJ
hassl-4552	364	37	environments	environment	NOUN
hassl-4552	364	38	to	to	PART
hassl-4552	364	39	strengthen	strengthen	VERB
hassl-4552	364	40	brand	brand	NOUN
hassl-4552	364	41	visibility	visibility	NOUN
hassl-4552	364	42	efficiently	efficiently	ADV
hassl-4552	364	43	(	(	PUNCT
hassl-4552	364	44	o'leary	o'leary	PROPN
hassl-4552	364	45	et	et	PROPN
hassl-4552	364	46	al	al	PROPN
hassl-4552	364	47	.	.	PROPN
hassl-4552	364	48	,	,	PUNCT
hassl-4552	364	49	2022	2022	NUM
hassl-4552	364	50	;	;	PUNCT
hassl-4552	364	51	talari	talari	PROPN
hassl-4552	364	52	&	&	CCONJ
hassl-4552	364	53	khoshroo	khoshroo	PROPN
hassl-4552	364	54	,	,	PUNCT
hassl-4552	364	55	2023	2023	NUM
hassl-4552	364	56	)	)	PUNCT
hassl-4552	364	57	.	.	PUNCT
hassl-4552	365	1	6.2	6.2	NUM
hassl-4552	365	2	.	.	PUNCT
hassl-4552	366	1	practical	practical	ADJ
hassl-4552	366	2	implications	implication	NOUN
hassl-4552	366	3	the	the	DET
hassl-4552	366	4	understandings	understanding	NOUN
hassl-4552	366	5	provided	provide	VERB
hassl-4552	366	6	by	by	ADP
hassl-4552	366	7	current	current	ADJ
hassl-4552	366	8	research	research	NOUN
hassl-4552	366	9	propose	propose	VERB
hassl-4552	366	10	better	well	ADJ
hassl-4552	366	11	actionable	actionable	ADJ
hassl-4552	366	12	recommendations	recommendation	NOUN
hassl-4552	366	13	for	for	ADP
hassl-4552	366	14	the	the	DET
hassl-4552	366	15	hotels	hotel	NOUN
hassl-4552	366	16	in	in	ADP
hassl-4552	366	17	the	the	DET
hassl-4552	366	18	startup	startup	NOUN
hassl-4552	366	19	phase	phase	NOUN
hassl-4552	366	20	to	to	PART
hassl-4552	366	21	optimize	optimize	VERB
hassl-4552	366	22	their	their	PRON
hassl-4552	366	23	efforts	effort	NOUN
hassl-4552	366	24	in	in	ADP
hassl-4552	366	25	digital	digital	ADJ
hassl-4552	366	26	marketing	marketing	NOUN
hassl-4552	366	27	,	,	PUNCT
hassl-4552	366	28	sustain	sustain	VERB
hassl-4552	366	29	brand	brand	NOUN
hassl-4552	366	30	visibility	visibility	NOUN
hassl-4552	366	31	,	,	PUNCT
hassl-4552	366	32	and	and	CCONJ
hassl-4552	366	33	achieve	achieve	VERB
hassl-4552	366	34	sustainable	sustainable	ADJ
hassl-4552	366	35	growth	growth	NOUN
hassl-4552	366	36	in	in	ADP
hassl-4552	366	37	different	different	ADJ
hassl-4552	366	38	dynamic	dynamic	ADJ
hassl-4552	366	39	market	market	NOUN
hassl-4552	366	40	situations	situation	NOUN
hassl-4552	366	41	.	.	PUNCT
hassl-4552	367	1	the	the	DET
hassl-4552	367	2	practical	practical	ADJ
hassl-4552	367	3	implications	implication	NOUN
hassl-4552	367	4	presented	present	VERB
hassl-4552	367	5	by	by	ADP
hassl-4552	367	6	the	the	DET
hassl-4552	367	7	current	current	ADJ
hassl-4552	367	8	research	research	NOUN
hassl-4552	367	9	are	be	AUX
hassl-4552	367	10	multifaceted	multifaceted	ADJ
hassl-4552	367	11	.	.	PUNCT
hassl-4552	368	1	for	for	ADP
hassl-4552	368	2	a	a	DET
hassl-4552	368	3	startup	startup	NOUN
hassl-4552	368	4	hotel	hotel	NOUN
hassl-4552	368	5	business	business	NOUN
hassl-4552	368	6	,	,	PUNCT
hassl-4552	368	7	understanding	understand	VERB
hassl-4552	368	8	the	the	DET
hassl-4552	368	9	main	main	ADJ
hassl-4552	368	10	role	role	NOUN
hassl-4552	368	11	of	of	ADP
hassl-4552	368	12	e	e	NOUN
hassl-4552	368	13	-	-	NOUN
hassl-4552	368	14	marketing	marketing	ADJ
hassl-4552	368	15	capabilities	capability	NOUN
hassl-4552	368	16	,	,	PUNCT
hassl-4552	368	17	e	e	NOUN
hassl-4552	368	18	-	-	ADJ
hassl-4552	368	19	marketing	marketing	ADJ
hassl-4552	368	20	orientation	orientation	NOUN
hassl-4552	368	21	,	,	PUNCT
hassl-4552	368	22	and	and	CCONJ
hassl-4552	368	23	e	e	NOUN
hassl-4552	368	24	-	-	NOUN
hassl-4552	368	25	relationship	relationship	NOUN
hassl-4552	368	26	management	management	NOUN
hassl-4552	368	27	in	in	ADP
hassl-4552	368	28	enhancing	enhance	VERB
hassl-4552	368	29	brand	brand	NOUN
hassl-4552	368	30	visibility	visibility	NOUN
hassl-4552	368	31	is	be	AUX
hassl-4552	368	32	crucial	crucial	ADJ
hassl-4552	368	33	.	.	PUNCT
hassl-4552	369	1	startup	startup	NOUN
hassl-4552	369	2	hotels	hotel	NOUN
hassl-4552	369	3	can	can	AUX
hassl-4552	369	4	effectively	effectively	ADV
hassl-4552	369	5	increase	increase	VERB
hassl-4552	369	6	diverse	diverse	ADJ
hassl-4552	369	7	online	online	ADJ
hassl-4552	369	8	platforms	platform	NOUN
hassl-4552	369	9	to	to	PART
hassl-4552	369	10	expand	expand	VERB
hassl-4552	369	11	well	well	INTJ
hassl-4552	369	12	their	their	PRON
hassl-4552	369	13	online	online	ADJ
hassl-4552	369	14	presence	presence	NOUN
hassl-4552	369	15	and	and	CCONJ
hassl-4552	369	16	brand	brand	NOUN
hassl-4552	369	17	distinction	distinction	NOUN
hassl-4552	369	18	by	by	ADP
hassl-4552	369	19	investing	invest	VERB
hassl-4552	369	20	in	in	ADP
hassl-4552	369	21	creating	create	VERB
hassl-4552	369	22	advanced	advanced	ADJ
hassl-4552	369	23	skills	skill	NOUN
hassl-4552	369	24	in	in	ADP
hassl-4552	369	25	digital	digital	ADJ
hassl-4552	369	26	marketing	marketing	NOUN
hassl-4552	369	27	.	.	PUNCT
hassl-4552	370	1	similarly	similarly	ADV
hassl-4552	370	2	,	,	PUNCT
hassl-4552	370	3	encouraging	encourage	VERB
hassl-4552	370	4	a	a	DET
hassl-4552	370	5	customer	customer	NOUN
hassl-4552	370	6	-	-	PUNCT
hassl-4552	370	7	centric	centric	NOUN
hassl-4552	370	8	e	e	NOUN
hassl-4552	370	9	-	-	ADJ
hassl-4552	370	10	marketing	marketing	ADJ
hassl-4552	370	11	orientation	orientation	NOUN
hassl-4552	370	12	and	and	CCONJ
hassl-4552	370	13	prioritizing	prioritize	VERB
hassl-4552	370	14	individual	individual	ADJ
hassl-4552	370	15	communication	communication	NOUN
hassl-4552	370	16	through	through	ADP
hassl-4552	370	17	e	e	NOUN
hassl-4552	370	18	-	-	NOUN
hassl-4552	370	19	relationship	relationship	NOUN
hassl-4552	370	20	management	management	NOUN
hassl-4552	370	21	strategies	strategy	NOUN
hassl-4552	370	22	can	can	AUX
hassl-4552	370	23	create	create	VERB
hassl-4552	370	24	reliable	reliable	ADJ
hassl-4552	370	25	relationships	relationship	NOUN
hassl-4552	370	26	with	with	ADP
hassl-4552	370	27	stakeholders	stakeholder	NOUN
hassl-4552	370	28	,	,	PUNCT
hassl-4552	370	29	users	user	NOUN
hassl-4552	370	30	,	,	PUNCT
hassl-4552	370	31	and	and	CCONJ
hassl-4552	370	32	customers	customer	NOUN
hassl-4552	370	33	.	.	PUNCT
hassl-4552	371	1	thus	thus	ADV
hassl-4552	371	2	,	,	PUNCT
hassl-4552	371	3	enhancing	enhance	VERB
hassl-4552	371	4	brand	brand	NOUN
hassl-4552	371	5	visibility	visibility	NOUN
hassl-4552	371	6	and	and	CCONJ
hassl-4552	371	7	increasing	increase	VERB
hassl-4552	371	8	loyalty	loyalty	NOUN
hassl-4552	371	9	.	.	PUNCT
hassl-4552	372	1	however	however	ADV
hassl-4552	372	2	,	,	PUNCT
hassl-4552	372	3	identifying	identify	VERB
hassl-4552	372	4	the	the	DET
hassl-4552	372	5	influence	influence	NOUN
hassl-4552	372	6	and	and	CCONJ
hassl-4552	372	7	increase	increase	NOUN
hassl-4552	372	8	of	of	ADP
hassl-4552	372	9	market	market	NOUN
hassl-4552	372	10	competition	competition	NOUN
hassl-4552	372	11	intensity	intensity	NOUN
hassl-4552	372	12	on	on	ADP
hassl-4552	372	13	the	the	DET
hassl-4552	372	14	significance	significance	NOUN
hassl-4552	372	15	of	of	ADP
hassl-4552	372	16	marketing	marketing	NOUN
hassl-4552	372	17	strategies	strategy	NOUN
hassl-4552	372	18	gives	give	VERB
hassl-4552	372	19	a	a	DET
hassl-4552	372	20	strong	strong	ADJ
hassl-4552	372	21	chance	chance	NOUN
hassl-4552	372	22	for	for	ADP
hassl-4552	372	23	startup	startup	NOUN
hassl-4552	372	24	hotels	hotel	NOUN
hassl-4552	372	25	to	to	PART
hassl-4552	372	26	adjust	adjust	VERB
hassl-4552	372	27	their	their	PRON
hassl-4552	372	28	techniques	technique	NOUN
hassl-4552	372	29	accordingly	accordingly	ADV
hassl-4552	372	30	.	.	PUNCT
hassl-4552	373	1	the	the	DET
hassl-4552	373	2	regulators	regulator	NOUN
hassl-4552	373	3	of	of	ADP
hassl-4552	373	4	governments	government	NOUN
hassl-4552	373	5	and	and	CCONJ
hassl-4552	373	6	industry	industry	NOUN
hassl-4552	373	7	organizations	organization	NOUN
hassl-4552	373	8	can	can	AUX
hassl-4552	373	9	play	play	VERB
hassl-4552	373	10	a	a	DET
hassl-4552	373	11	significant	significant	ADJ
hassl-4552	373	12	and	and	CCONJ
hassl-4552	373	13	clear	clear	ADJ
hassl-4552	373	14	role	role	NOUN
hassl-4552	373	15	in	in	ADP
hassl-4552	373	16	supporting	support	VERB
hassl-4552	373	17	startup	startup	NOUN
hassl-4552	373	18	hotels	hotel	NOUN
hassl-4552	373	19	by	by	ADP
hassl-4552	373	20	applying	apply	VERB
hassl-4552	373	21	actionable	actionable	ADJ
hassl-4552	373	22	measures	measure	NOUN
hassl-4552	373	23	.	.	PUNCT
hassl-4552	374	1	for	for	ADP
hassl-4552	374	2	instance	instance	NOUN
hassl-4552	374	3	,	,	PUNCT
hassl-4552	374	4	funded	fund	VERB
hassl-4552	374	5	training	training	NOUN
hassl-4552	374	6	programs	program	NOUN
hassl-4552	374	7	can	can	AUX
hassl-4552	374	8	be	be	AUX
hassl-4552	374	9	presented	present	VERB
hassl-4552	374	10	,	,	PUNCT
hassl-4552	374	11	where	where	SCONJ
hassl-4552	374	12	governments	government	NOUN
hassl-4552	374	13	or	or	CCONJ
hassl-4552	374	14	authorities	authority	NOUN
hassl-4552	374	15	offer	offer	VERB
hassl-4552	374	16	supported	support	VERB
hassl-4552	374	17	training	training	NOUN
hassl-4552	374	18	that	that	PRON
hassl-4552	374	19	is	be	AUX
hassl-4552	374	20	oriented	orient	VERB
hassl-4552	374	21	to	to	ADP
hassl-4552	374	22	digital	digital	ADJ
hassl-4552	374	23	marketing	marketing	NOUN
hassl-4552	374	24	custom	custom	NOUN
hassl-4552	374	25	-	-	PUNCT
hassl-4552	374	26	made	make	VERB
hassl-4552	374	27	for	for	ADP
hassl-4552	374	28	the	the	DET
hassl-4552	374	29	hotel	hotel	NOUN
hassl-4552	374	30	industry	industry	NOUN
hassl-4552	374	31	.	.	PUNCT
hassl-4552	375	1	this	this	PRON
hassl-4552	375	2	would	would	AUX
hassl-4552	375	3	allow	allow	VERB
hassl-4552	375	4	startup	startup	NOUN
hassl-4552	375	5	hotels	hotel	NOUN
hassl-4552	375	6	to	to	PART
hassl-4552	375	7	grow	grow	VERB
hassl-4552	375	8	advanced	advanced	ADJ
hassl-4552	375	9	e	e	NOUN
hassl-4552	375	10	-	-	ADJ
hassl-4552	375	11	marketing	marketing	ADJ
hassl-4552	375	12	services	service	NOUN
hassl-4552	375	13	without	without	ADP
hassl-4552	375	14	incurring	incur	VERB
hassl-4552	375	15	major	major	ADJ
hassl-4552	375	16	costs	cost	NOUN
hassl-4552	375	17	.	.	PUNCT
hassl-4552	376	1	additionally	additionally	ADV
hassl-4552	376	2	,	,	PUNCT
hassl-4552	376	3	collaboration	collaboration	NOUN
hassl-4552	376	4	between	between	ADP
hassl-4552	376	5	governments	government	NOUN
hassl-4552	376	6	,	,	PUNCT
hassl-4552	376	7	industry	industry	NOUN
hassl-4552	376	8	associations	association	NOUN
hassl-4552	376	9	,	,	PUNCT
hassl-4552	376	10	and	and	CCONJ
hassl-4552	376	11	technology	technology	NOUN
hassl-4552	376	12	providers	provider	NOUN
hassl-4552	376	13	is	be	AUX
hassl-4552	376	14	able	able	ADJ
hassl-4552	376	15	to	to	PART
hassl-4552	376	16	be	be	AUX
hassl-4552	376	17	established	establish	VERB
hassl-4552	376	18	to	to	PART
hassl-4552	376	19	generate	generate	VERB
hassl-4552	376	20	shared	shared	ADJ
hassl-4552	376	21	resources	resource	NOUN
hassl-4552	376	22	,	,	PUNCT
hassl-4552	376	23	like	like	ADP
hassl-4552	376	24	a	a	DET
hassl-4552	376	25	centralized	centralized	ADJ
hassl-4552	376	26	hub	hub	NOUN
hassl-4552	376	27	for	for	ADP
hassl-4552	376	28	digital	digital	ADJ
hassl-4552	376	29	marketing	marketing	NOUN
hassl-4552	376	30	which	which	PRON
hassl-4552	376	31	could	could	AUX
hassl-4552	376	32	offer	offer	VERB
hassl-4552	376	33	significant	significant	ADJ
hassl-4552	376	34	support	support	NOUN
hassl-4552	376	35	to	to	PART
hassl-4552	376	36	startup	startup	VERB
hassl-4552	376	37	hotels	hotel	NOUN
hassl-4552	376	38	that	that	PRON
hassl-4552	376	39	operate	operate	VERB
hassl-4552	376	40	in	in	ADP
hassl-4552	376	41	small	small	ADJ
hassl-4552	376	42	competitive	competitive	ADJ
hassl-4552	376	43	markets	market	NOUN
hassl-4552	376	44	.	.	PUNCT
hassl-4552	377	1	in	in	ADP
hassl-4552	377	2	highly	highly	ADV
hassl-4552	377	3	dynamic	dynamic	ADJ
hassl-4552	377	4	and	and	CCONJ
hassl-4552	377	5	competitive	competitive	ADJ
hassl-4552	377	6	situations	situation	NOUN
hassl-4552	377	7	,	,	PUNCT
hassl-4552	377	8	startup	startup	NOUN
hassl-4552	377	9	hotels	hotel	NOUN
hassl-4552	377	10	must	must	AUX
hassl-4552	377	11	emphasize	emphasize	VERB
hassl-4552	377	12	implementing	implement	VERB
hassl-4552	377	13	innovative	innovative	ADJ
hassl-4552	377	14	strategies	strategy	NOUN
hassl-4552	377	15	built	build	VERB
hassl-4552	377	16	especially	especially	ADV
hassl-4552	377	17	for	for	ADP
hassl-4552	377	18	digital	digital	ADJ
hassl-4552	377	19	marketing	marketing	NOUN
hassl-4552	377	20	to	to	PART
hassl-4552	377	21	differentiate	differentiate	VERB
hassl-4552	377	22	their	their	PRON
hassl-4552	377	23	services	service	NOUN
hassl-4552	377	24	and	and	CCONJ
hassl-4552	377	25	enhance	enhance	VERB
hassl-4552	377	26	brand	brand	NOUN
hassl-4552	377	27	visibility	visibility	NOUN
hassl-4552	377	28	.	.	PUNCT
hassl-4552	378	1	inversely	inversely	ADV
hassl-4552	378	2	,	,	PUNCT
hassl-4552	378	3	in	in	ADP
hassl-4552	378	4	average	average	ADJ
hassl-4552	378	5	competitive	competitive	ADJ
hassl-4552	378	6	markets	market	NOUN
hassl-4552	378	7	,	,	PUNCT
hassl-4552	378	8	startup	startup	NOUN
hassl-4552	378	9	hotels	hotel	NOUN
hassl-4552	378	10	can	can	AUX
hassl-4552	378	11	influence	influence	VERB
hassl-4552	378	12	their	their	PRON
hassl-4552	378	13	relative	relative	ADJ
hassl-4552	378	14	benefit	benefit	NOUN
hassl-4552	378	15	by	by	ADP
hassl-4552	378	16	investing	invest	VERB
hassl-4552	378	17	in	in	ADP
hassl-4552	378	18	targeted	target	VERB
hassl-4552	378	19	marketing	marketing	NOUN
hassl-4552	378	20	efforts	effort	NOUN
hassl-4552	378	21	to	to	PART
hassl-4552	378	22	shape	shape	VERB
hassl-4552	378	23	and	and	CCONJ
hassl-4552	378	24	strengthen	strengthen	VERB
hassl-4552	378	25	their	their	PRON
hassl-4552	378	26	brand	brand	NOUN
hassl-4552	378	27	existence	existence	NOUN
hassl-4552	378	28	.	.	PUNCT
hassl-4552	379	1	to	to	PART
hassl-4552	379	2	foster	foster	VERB
hassl-4552	379	3	innovation	innovation	NOUN
hassl-4552	379	4	,	,	PUNCT
hassl-4552	379	5	authorities	authority	NOUN
hassl-4552	379	6	can	can	AUX
hassl-4552	379	7	provide	provide	VERB
hassl-4552	379	8	tax	tax	NOUN
hassl-4552	379	9	incentives	incentive	NOUN
hassl-4552	379	10	or	or	CCONJ
hassl-4552	379	11	valuable	valuable	ADJ
hassl-4552	379	12	awards	award	NOUN
hassl-4552	379	13	for	for	ADP
hassl-4552	379	14	startups	startup	NOUN
hassl-4552	379	15	that	that	PRON
hassl-4552	379	16	show	show	VERB
hassl-4552	379	17	creative	creative	ADJ
hassl-4552	379	18	and	and	CCONJ
hassl-4552	379	19	operative	operative	ADJ
hassl-4552	379	20	strategies	strategy	NOUN
hassl-4552	379	21	in	in	ADP
hassl-4552	379	22	digital	digital	ADJ
hassl-4552	379	23	marketing	marketing	NOUN
hassl-4552	379	24	.	.	PUNCT
hassl-4552	380	1	like	like	ADP
hassl-4552	380	2	measures	measure	NOUN
hassl-4552	380	3	not	not	PART
hassl-4552	380	4	only	only	ADV
hassl-4552	380	5	foster	foster	ADJ
hassl-4552	380	6	differentiation	differentiation	NOUN
hassl-4552	380	7	but	but	CCONJ
hassl-4552	380	8	also	also	ADV
hassl-4552	380	9	promote	promote	VERB
hassl-4552	380	10	a	a	DET
hassl-4552	380	11	culture	culture	NOUN
hassl-4552	380	12	of	of	ADP
hassl-4552	380	13	creativity	creativity	NOUN
hassl-4552	380	14	and	and	CCONJ
hassl-4552	380	15	innovation	innovation	NOUN
hassl-4552	380	16	in	in	ADP
hassl-4552	380	17	hugely	hugely	ADV
hassl-4552	380	18	competitive	competitive	ADJ
hassl-4552	380	19	markets	market	NOUN
hassl-4552	380	20	.	.	PUNCT
hassl-4552	381	1	these	these	DET
hassl-4552	381	2	practical	practical	ADJ
hassl-4552	381	3	implications	implication	NOUN
hassl-4552	381	4	measures	measure	NOUN
hassl-4552	381	5	would	would	AUX
hassl-4552	381	6	not	not	PART
hassl-4552	381	7	only	only	ADV
hassl-4552	381	8	entrust	entrust	AUX
hassl-4552	381	9	startup	startup	NOUN
hassl-4552	381	10	hotels	hotel	NOUN
hassl-4552	381	11	to	to	PART
hassl-4552	381	12	increase	increase	VERB
hassl-4552	381	13	marketing	marketing	NOUN
hassl-4552	381	14	effectively	effectively	ADV
hassl-4552	381	15	but	but	CCONJ
hassl-4552	381	16	also	also	ADV
hassl-4552	381	17	create	create	VERB
hassl-4552	381	18	an	an	DET
hassl-4552	381	19	enabling	enable	VERB
hassl-4552	381	20	condition	condition	NOUN
hassl-4552	381	21	for	for	ADP
hassl-4552	381	22	well	well	ADV
hassl-4552	381	23	sustainable	sustainable	ADJ
hassl-4552	381	24	development	development	NOUN
hassl-4552	381	25	and	and	CCONJ
hassl-4552	381	26	brand	brand	NOUN
hassl-4552	381	27	visibility	visibility	NOUN
hassl-4552	381	28	in	in	ADP
hassl-4552	381	29	various	various	ADJ
hassl-4552	381	30	market	market	NOUN
hassl-4552	381	31	conditions	condition	NOUN
hassl-4552	381	32	.	.	PUNCT
hassl-4552	382	1	6.3	6.3	NUM
hassl-4552	382	2	.	.	PUNCT
hassl-4552	382	3	limitations	limitation	NOUN
hassl-4552	382	4	and	and	CCONJ
hassl-4552	382	5	directions	direction	NOUN
hassl-4552	382	6	for	for	ADP
hassl-4552	382	7	future	future	ADJ
hassl-4552	382	8	research	research	NOUN
hassl-4552	382	9	while	while	SCONJ
hassl-4552	382	10	this	this	DET
hassl-4552	382	11	study	study	NOUN
hassl-4552	382	12	offers	offer	VERB
hassl-4552	382	13	significant	significant	ADJ
hassl-4552	382	14	insights	insight	NOUN
hassl-4552	382	15	into	into	ADP
hassl-4552	382	16	the	the	DET
hassl-4552	382	17	relationships	relationship	NOUN
hassl-4552	382	18	among	among	ADP
hassl-4552	382	19	e	e	NOUN
hassl-4552	382	20	-	-	NOUN
hassl-4552	382	21	relationship	relationship	NOUN
hassl-4552	382	22	management	management	NOUN
hassl-4552	382	23	,	,	PUNCT
hassl-4552	382	24	emarketing	emarkete	VERB
hassl-4552	382	25	orientation	orientation	NOUN
hassl-4552	382	26	,	,	PUNCT
hassl-4552	382	27	e	e	NOUN
hassl-4552	382	28	-	-	NOUN
hassl-4552	382	29	marketing	marketing	ADJ
hassl-4552	382	30	capabilities	capability	NOUN
hassl-4552	382	31	,	,	PUNCT
hassl-4552	382	32	and	and	CCONJ
hassl-4552	382	33	brand	brand	NOUN
hassl-4552	382	34	visibility	visibility	NOUN
hassl-4552	382	35	in	in	ADP
hassl-4552	382	36	jordanian	jordanian	ADJ
hassl-4552	382	37	startup	startup	NOUN
hassl-4552	382	38	hotels	hotel	NOUN
hassl-4552	382	39	,	,	PUNCT
hassl-4552	382	40	it	it	PRON
hassl-4552	382	41	is	be	AUX
hassl-4552	382	42	very	very	ADV
hassl-4552	382	43	important	important	ADJ
hassl-4552	382	44	to	to	PART
hassl-4552	382	45	recognize	recognize	VERB
hassl-4552	382	46	its	its	PRON
hassl-4552	382	47	limitations	limitation	NOUN
hassl-4552	382	48	and	and	CCONJ
hassl-4552	382	49	suggest	suggest	VERB
hassl-4552	382	50	directions	direction	NOUN
hassl-4552	382	51	for	for	ADP
hassl-4552	382	52	prospective	prospective	ADJ
hassl-4552	382	53	research	research	NOUN
hassl-4552	382	54	.	.	PUNCT
hassl-4552	383	1	first	first	ADV
hassl-4552	383	2	of	of	ADP
hassl-4552	383	3	all	all	PRON
hassl-4552	383	4	,	,	PUNCT
hassl-4552	383	5	the	the	DET
hassl-4552	383	6	reliance	reliance	NOUN
hassl-4552	383	7	on	on	ADP
hassl-4552	383	8	a	a	DET
hassl-4552	383	9	solo	solo	NOUN
hassl-4552	383	10	sampling	sampling	NOUN
hassl-4552	383	11	technique	technique	NOUN
hassl-4552	383	12	may	may	AUX
hassl-4552	383	13	limit	limit	VERB
hassl-4552	383	14	the	the	DET
hassl-4552	383	15	generalizability	generalizability	NOUN
hassl-4552	383	16	of	of	ADP
hassl-4552	383	17	the	the	DET
hassl-4552	383	18	results	result	NOUN
hassl-4552	383	19	,	,	PUNCT
hassl-4552	383	20	suggesting	suggest	VERB
hassl-4552	383	21	the	the	DET
hassl-4552	383	22	need	need	NOUN
hassl-4552	383	23	for	for	ADP
hassl-4552	383	24	more	more	ADV
hassl-4552	383	25	varied	varied	ADJ
hassl-4552	383	26	and	and	CCONJ
hassl-4552	383	27	illustrative	illustrative	ADJ
hassl-4552	383	28	samples	sample	NOUN
hassl-4552	383	29	in	in	ADP
hassl-4552	383	30	prospective	prospective	ADJ
hassl-4552	383	31	research	research	NOUN
hassl-4552	383	32	.	.	PUNCT
hassl-4552	384	1	secondly	secondly	ADV
hassl-4552	384	2	,	,	PUNCT
hassl-4552	384	3	assuming	assume	VERB
hassl-4552	384	4	a	a	DET
hassl-4552	384	5	cross	cross	ADJ
hassl-4552	384	6	-	-	ADJ
hassl-4552	384	7	sectional	sectional	ADJ
hassl-4552	384	8	design	design	NOUN
hassl-4552	384	9	limits	limit	VERB
hassl-4552	384	10	understanding	understanding	NOUN
hassl-4552	384	11	of	of	ADP
hassl-4552	384	12	how	how	SCONJ
hassl-4552	384	13	these	these	DET
hassl-4552	384	14	interactions	interaction	NOUN
hassl-4552	384	15	develop	develop	VERB
hassl-4552	384	16	,	,	PUNCT
hassl-4552	384	17	emphasizing	emphasize	VERB
hassl-4552	384	18	the	the	DET
hassl-4552	384	19	potential	potential	ADJ
hassl-4552	384	20	advantages	advantage	NOUN
hassl-4552	384	21	and	and	CCONJ
hassl-4552	384	22	values	value	NOUN
hassl-4552	384	23	of	of	ADP
hassl-4552	384	24	longitudinal	longitudinal	ADJ
hassl-4552	384	25	research	research	NOUN
hassl-4552	384	26	.	.	PUNCT
hassl-4552	385	1	thirdly	thirdly	ADV
hassl-4552	385	2	,	,	PUNCT
hassl-4552	385	3	utilizing	utilize	VERB
hassl-4552	385	4	self	self	NOUN
hassl-4552	385	5	-	-	PUNCT
hassl-4552	385	6	reported	report	VERB
hassl-4552	385	7	data	datum	NOUN
hassl-4552	385	8	increases	increase	VERB
hassl-4552	385	9	concerns	concern	NOUN
hassl-4552	385	10	regarding	regard	VERB
hassl-4552	385	11	response	response	NOUN
hassl-4552	385	12	bias	bias	NOUN
hassl-4552	385	13	level	level	NOUN
hassl-4552	385	14	and	and	CCONJ
hassl-4552	385	15	social	social	ADJ
hassl-4552	385	16	desirability	desirability	NOUN
hassl-4552	385	17	impacts	impact	NOUN
hassl-4552	385	18	,	,	PUNCT
hassl-4552	385	19	encouraging	encourage	VERB
hassl-4552	385	20	the	the	DET
hassl-4552	385	21	objective	objective	ADJ
hassl-4552	385	22	incorporation	incorporation	NOUN
hassl-4552	385	23	of	of	ADP
hassl-4552	385	24	criteria	criterion	NOUN
hassl-4552	385	25	or	or	CCONJ
hassl-4552	385	26	alternative	alternative	ADJ
hassl-4552	385	27	methodologies	methodology	NOUN
hassl-4552	385	28	and	and	CCONJ
hassl-4552	385	29	other	other	ADJ
hassl-4552	385	30	processes	process	NOUN
hassl-4552	385	31	to	to	PART
hassl-4552	385	32	enhance	enhance	VERB
hassl-4552	385	33	the	the	DET
hassl-4552	385	34	research	research	NOUN
hassl-4552	385	35	validity	validity	NOUN
hassl-4552	385	36	.	.	PUNCT
hassl-4552	386	1	in	in	ADP
hassl-4552	386	2	the	the	DET
hassl-4552	386	3	end	end	NOUN
hassl-4552	386	4	,	,	PUNCT
hassl-4552	386	5	the	the	DET
hassl-4552	386	6	focus	focus	NOUN
hassl-4552	386	7	on	on	ADP
hassl-4552	386	8	startup	startup	NOUN
hassl-4552	386	9	hotels	hotel	NOUN
hassl-4552	386	10	in	in	ADP
hassl-4552	386	11	the	the	DET
hassl-4552	386	12	kingdom	kingdom	NOUN
hassl-4552	386	13	of	of	ADP
hassl-4552	386	14	jordan	jordan	PROPN
hassl-4552	386	15	industry	industry	PROPN
hassl-4552	386	16	may	may	AUX
hassl-4552	386	17	constrain	constrain	VERB
hassl-4552	386	18	the	the	DET
hassl-4552	386	19	humanities	humanity	NOUN
hassl-4552	386	20	and	and	CCONJ
hassl-4552	386	21	social	social	ADJ
hassl-4552	386	22	sciences	science	NOUN
hassl-4552	386	23	letters	letter	NOUN
hassl-4552	386	24	,	,	PUNCT
hassl-4552	386	25	2025	2025	NUM
hassl-4552	386	26	,	,	PUNCT
hassl-4552	386	27	14(1	14(1	NUM
hassl-4552	386	28	):	):	PUNCT
hassl-4552	386	29	59	59	NUM
hassl-4552	386	30	-	-	SYM
hassl-4552	386	31	80	80	NUM
hassl-4552	386	32	75	75	NUM
hassl-4552	386	33	©	©	PROPN
hassl-4552	386	34	2026	2026	NUM
hassl-4552	386	35	conscientia	conscientia	PROPN
hassl-4552	386	36	beam	beam	PROPN
hassl-4552	386	37	.	.	PUNCT
hassl-4552	387	1	all	all	DET
hassl-4552	387	2	rights	right	NOUN
hassl-4552	387	3	reserved	reserve	VERB
hassl-4552	387	4	.	.	PUNCT
hassl-4552	388	1	relevance	relevance	NOUN
hassl-4552	388	2	of	of	ADP
hassl-4552	388	3	the	the	DET
hassl-4552	388	4	findings	finding	NOUN
hassl-4552	388	5	to	to	ADP
hassl-4552	388	6	other	other	ADJ
hassl-4552	388	7	geographic	geographic	ADJ
hassl-4552	388	8	or	or	CCONJ
hassl-4552	388	9	cultural	cultural	ADJ
hassl-4552	388	10	settings	setting	NOUN
hassl-4552	388	11	,	,	PUNCT
hassl-4552	388	12	highlighting	highlight	VERB
hassl-4552	388	13	the	the	DET
hassl-4552	388	14	significance	significance	NOUN
hassl-4552	388	15	of	of	ADP
hassl-4552	388	16	studying	study	VERB
hassl-4552	388	17	various	various	ADJ
hassl-4552	388	18	contexts	context	NOUN
hassl-4552	388	19	in	in	ADP
hassl-4552	388	20	prospective	prospective	ADJ
hassl-4552	388	21	research	research	NOUN
hassl-4552	388	22	.	.	PUNCT
hassl-4552	389	1	prospective	prospective	ADJ
hassl-4552	389	2	researchers	researcher	NOUN
hassl-4552	389	3	could	could	AUX
hassl-4552	389	4	examine	examine	VERB
hassl-4552	389	5	mediating	mediate	VERB
hassl-4552	389	6	mechanisms	mechanism	NOUN
hassl-4552	389	7	such	such	ADJ
hassl-4552	389	8	as	as	ADP
hassl-4552	389	9	consumer	consumer	NOUN
hassl-4552	389	10	engagement	engagement	NOUN
hassl-4552	389	11	,	,	PUNCT
hassl-4552	389	12	customer	customer	NOUN
hassl-4552	389	13	satisfaction	satisfaction	NOUN
hassl-4552	389	14	,	,	PUNCT
hassl-4552	389	15	or	or	CCONJ
hassl-4552	389	16	brand	brand	NOUN
hassl-4552	389	17	prestige	prestige	NOUN
hassl-4552	389	18	,	,	PUNCT
hassl-4552	389	19	adopting	adopt	VERB
hassl-4552	389	20	a	a	DET
hassl-4552	389	21	dynamic	dynamic	ADJ
hassl-4552	389	22	capabilities	capability	NOUN
hassl-4552	389	23	perspective	perspective	NOUN
hassl-4552	389	24	to	to	PART
hassl-4552	389	25	comprehend	comprehend	VERB
hassl-4552	389	26	how	how	SCONJ
hassl-4552	389	27	startup	startup	NOUN
hassl-4552	389	28	hotels	hotel	NOUN
hassl-4552	389	29	adjust	adjust	VERB
hassl-4552	389	30	their	their	PRON
hassl-4552	389	31	digital	digital	ADJ
hassl-4552	389	32	marketing	marketing	NOUN
hassl-4552	389	33	strategies	strategy	NOUN
hassl-4552	389	34	and	and	CCONJ
hassl-4552	389	35	approaches	approach	NOUN
hassl-4552	389	36	,	,	PUNCT
hassl-4552	389	37	perform	perform	VERB
hassl-4552	389	38	comparative	comparative	ADJ
hassl-4552	389	39	investigations	investigation	NOUN
hassl-4552	389	40	across	across	ADP
hassl-4552	389	41	diverse	diverse	ADJ
hassl-4552	389	42	sectors	sector	NOUN
hassl-4552	389	43	,	,	PUNCT
hassl-4552	389	44	regions	region	NOUN
hassl-4552	389	45	,	,	PUNCT
hassl-4552	389	46	cities	city	NOUN
hassl-4552	389	47	and	and	CCONJ
hassl-4552	389	48	utilize	utilize	VERB
hassl-4552	389	49	longitudinal	longitudinal	ADJ
hassl-4552	389	50	procedures	procedure	NOUN
hassl-4552	389	51	to	to	PART
hassl-4552	389	52	track	track	VERB
hassl-4552	389	53	the	the	DET
hassl-4552	389	54	growth	growth	NOUN
hassl-4552	389	55	of	of	ADP
hassl-4552	389	56	digital	digital	ADJ
hassl-4552	389	57	marketing	marketing	NOUN
hassl-4552	389	58	methods	method	NOUN
hassl-4552	389	59	over	over	ADP
hassl-4552	389	60	time	time	NOUN
hassl-4552	389	61	.	.	PUNCT
hassl-4552	390	1	by	by	ADP
hassl-4552	390	2	addressing	address	VERB
hassl-4552	390	3	these	these	DET
hassl-4552	390	4	limitations	limitation	NOUN
hassl-4552	390	5	and	and	CCONJ
hassl-4552	390	6	pursuing	pursue	VERB
hassl-4552	390	7	avenues	avenue	NOUN
hassl-4552	390	8	for	for	ADP
hassl-4552	390	9	future	future	ADJ
hassl-4552	390	10	research	research	NOUN
hassl-4552	390	11	,	,	PUNCT
hassl-4552	390	12	scholars	scholar	NOUN
hassl-4552	390	13	can	can	AUX
hassl-4552	390	14	advance	advance	VERB
hassl-4552	390	15	our	our	PRON
hassl-4552	390	16	understanding	understanding	NOUN
hassl-4552	390	17	of	of	ADP
hassl-4552	390	18	digital	digital	ADJ
hassl-4552	390	19	marketing	marketing	NOUN
hassl-4552	390	20	in	in	ADP
hassl-4552	390	21	startup	startup	NOUN
hassl-4552	390	22	hotels	hotel	NOUN
hassl-4552	390	23	and	and	CCONJ
hassl-4552	390	24	offer	offer	VERB
hassl-4552	390	25	practical	practical	ADJ
hassl-4552	390	26	guidance	guidance	NOUN
hassl-4552	390	27	for	for	ADP
hassl-4552	390	28	entrepreneurs	entrepreneur	NOUN
hassl-4552	390	29	and	and	CCONJ
hassl-4552	390	30	managers	manager	NOUN
hassl-4552	390	31	navigating	navigate	VERB
hassl-4552	390	32	the	the	DET
hassl-4552	390	33	digital	digital	ADJ
hassl-4552	390	34	landscape	landscape	NOUN
hassl-4552	390	35	.	.	PUNCT
hassl-4552	391	1	funding	funding	NOUN
hassl-4552	391	2	:	:	PUNCT
hassl-4552	391	3	this	this	DET
hassl-4552	391	4	study	study	NOUN
hassl-4552	391	5	received	receive	VERB
hassl-4552	391	6	no	no	DET
hassl-4552	391	7	specific	specific	ADJ
hassl-4552	391	8	financial	financial	ADJ
hassl-4552	391	9	support	support	NOUN
hassl-4552	391	10	.	.	PUNCT
hassl-4552	392	1	institutional	institutional	ADJ
hassl-4552	392	2	review	review	PROPN
hassl-4552	392	3	board	board	NOUN
hassl-4552	392	4	statement	statement	NOUN
hassl-4552	392	5	:	:	PUNCT
hassl-4552	392	6	the	the	DET
hassl-4552	392	7	ethical	ethical	ADJ
hassl-4552	392	8	committee	committee	NOUN
hassl-4552	392	9	of	of	ADP
hassl-4552	392	10	the	the	DET
hassl-4552	392	11	business	business	NOUN
hassl-4552	392	12	school	school	NOUN
hassl-4552	392	13	,	,	PUNCT
hassl-4552	392	14	al	al	PROPN
hassl-4552	392	15	-	-	PUNCT
hassl-4552	392	16	ahliyya	ahliyya	PROPN
hassl-4552	392	17	amman	amman	PROPN
hassl-4552	392	18	university	university	PROPN
hassl-4552	392	19	,	,	PUNCT
hassl-4552	392	20	jordan	jordan	PROPN
hassl-4552	392	21	approved	approve	VERB
hassl-4552	392	22	this	this	DET
hassl-4552	392	23	study	study	NOUN
hassl-4552	392	24	on	on	ADP
hassl-4552	392	25	20	20	NUM
hassl-4552	392	26	june	june	PROPN
hassl-4552	392	27	2024	2024	NUM
hassl-4552	392	28	(	(	PUNCT
hassl-4552	392	29	ref	ref	NOUN
hassl-4552	392	30	.	.	PUNCT
hassl-4552	393	1	no	no	INTJ
hassl-4552	393	2	.	.	PUNCT
hassl-4552	394	1	sr	sr	PROPN
hassl-4552	394	2	-	-	PUNCT
hassl-4552	394	3	f17	f17	VERB
hassl-4552	394	4	-	-	PUNCT
hassl-4552	394	5	14	14	NUM
hassl-4552	394	6	-	-	PUNCT
hassl-4552	394	7	001	001	NUM
hassl-4552	394	8	-	-	PUNCT
hassl-4552	394	9	eng	eng	NOUN
hassl-4552	394	10	,	,	PUNCT
hassl-4552	394	11	rev	rev	PROPN
hassl-4552	394	12	.	.	PROPN
hassl-4552	395	1	a	a	X
hassl-4552	395	2	)	)	PUNCT
hassl-4552	395	3	.	.	PUNCT
hassl-4552	396	1	transparency	transparency	NOUN
hassl-4552	396	2	:	:	PUNCT
hassl-4552	396	3	the	the	DET
hassl-4552	396	4	authors	author	NOUN
hassl-4552	396	5	state	state	VERB
hassl-4552	396	6	that	that	SCONJ
hassl-4552	396	7	the	the	DET
hassl-4552	396	8	manuscript	manuscript	NOUN
hassl-4552	396	9	is	be	AUX
hassl-4552	396	10	honest	honest	ADJ
hassl-4552	396	11	,	,	PUNCT
hassl-4552	396	12	truthful	truthful	ADJ
hassl-4552	396	13	,	,	PUNCT
hassl-4552	396	14	and	and	CCONJ
hassl-4552	396	15	transparent	transparent	ADJ
hassl-4552	396	16	,	,	PUNCT
hassl-4552	396	17	that	that	SCONJ
hassl-4552	396	18	no	no	DET
hassl-4552	396	19	key	key	ADJ
hassl-4552	396	20	aspects	aspect	NOUN
hassl-4552	396	21	of	of	ADP
hassl-4552	396	22	the	the	DET
hassl-4552	396	23	investigation	investigation	NOUN
hassl-4552	396	24	have	have	AUX
hassl-4552	396	25	been	be	AUX
hassl-4552	396	26	omitted	omit	VERB
hassl-4552	396	27	,	,	PUNCT
hassl-4552	396	28	and	and	CCONJ
hassl-4552	396	29	that	that	SCONJ
hassl-4552	396	30	any	any	DET
hassl-4552	396	31	differences	difference	NOUN
hassl-4552	396	32	from	from	ADP
hassl-4552	396	33	the	the	DET
hassl-4552	396	34	study	study	NOUN
hassl-4552	396	35	as	as	SCONJ
hassl-4552	396	36	planned	plan	VERB
hassl-4552	396	37	have	have	AUX
hassl-4552	396	38	been	be	AUX
hassl-4552	396	39	clarified	clarify	VERB
hassl-4552	396	40	.	.	PUNCT
hassl-4552	397	1	this	this	DET
hassl-4552	397	2	study	study	NOUN
hassl-4552	397	3	followed	follow	VERB
hassl-4552	397	4	all	all	PRON
hassl-4552	397	5	writing	write	VERB
hassl-4552	397	6	ethics	ethic	NOUN
hassl-4552	397	7	.	.	PUNCT
hassl-4552	398	1	competing	compete	VERB
hassl-4552	398	2	interests	interest	NOUN
hassl-4552	398	3	:	:	PUNCT
hassl-4552	398	4	the	the	DET
hassl-4552	398	5	authors	author	NOUN
hassl-4552	398	6	declare	declare	VERB
hassl-4552	398	7	that	that	SCONJ
hassl-4552	398	8	they	they	PRON
hassl-4552	398	9	have	have	VERB
hassl-4552	398	10	no	no	DET
hassl-4552	398	11	competing	compete	VERB
hassl-4552	398	12	interests	interest	NOUN
hassl-4552	398	13	.	.	PUNCT
hassl-4552	399	1	authors	author	NOUN
hassl-4552	399	2	’	'	PUNCT
hassl-4552	399	3	contributions	contribution	NOUN
hassl-4552	399	4	:	:	PUNCT
hassl-4552	399	5	conceptual	conceptual	ADJ
hassl-4552	399	6	framework	framework	NOUN
hassl-4552	399	7	,	,	PUNCT
hassl-4552	399	8	literature	literature	NOUN
hassl-4552	399	9	review	review	PROPN
hassl-4552	399	10	,	,	PUNCT
hassl-4552	399	11	hypothesis	hypothesis	NOUN
hassl-4552	399	12	development	development	NOUN
hassl-4552	399	13	,	,	PUNCT
hassl-4552	399	14	data	data	NOUN
hassl-4552	399	15	collection	collection	NOUN
hassl-4552	399	16	,	,	PUNCT
hassl-4552	399	17	statistical	statistical	ADJ
hassl-4552	399	18	analysis	analysis	NOUN
hassl-4552	399	19	,	,	PUNCT
hassl-4552	399	20	interpretation	interpretation	NOUN
hassl-4552	399	21	of	of	ADP
hassl-4552	399	22	findings	finding	NOUN
hassl-4552	399	23	,	,	PUNCT
hassl-4552	399	24	drafting	drafting	NOUN
hassl-4552	399	25	,	,	PUNCT
hassl-4552	399	26	reviewing	reviewing	NOUN
hassl-4552	399	27	,	,	PUNCT
hassl-4552	399	28	editing	editing	NOUN
hassl-4552	399	29	,	,	PUNCT
hassl-4552	399	30	abdullah	abdullah	PROPN
hassl-4552	399	31	helalat	helalat	PROPN
hassl-4552	399	32	(	(	PUNCT
hassl-4552	399	33	ah	ah	INTJ
hassl-4552	399	34	)	)	PUNCT
hassl-4552	399	35	;	;	PUNCT
hassl-4552	399	36	conceptual	conceptual	ADJ
hassl-4552	399	37	framework	framework	NOUN
hassl-4552	399	38	,	,	PUNCT
hassl-4552	399	39	literature	literature	NOUN
hassl-4552	399	40	review	review	PROPN
hassl-4552	399	41	,	,	PUNCT
hassl-4552	399	42	hypothesis	hypothesis	NOUN
hassl-4552	399	43	development	development	NOUN
hassl-4552	399	44	,	,	PUNCT
hassl-4552	399	45	data	data	NOUN
hassl-4552	399	46	collection	collection	NOUN
hassl-4552	399	47	,	,	PUNCT
hassl-4552	399	48	statistical	statistical	ADJ
hassl-4552	399	49	analysis	analysis	NOUN
hassl-4552	399	50	,	,	PUNCT
hassl-4552	399	51	interpretation	interpretation	NOUN
hassl-4552	399	52	of	of	ADP
hassl-4552	399	53	findings	finding	NOUN
hassl-4552	399	54	,	,	PUNCT
hassl-4552	399	55	drafting	drafting	NOUN
hassl-4552	399	56	,	,	PUNCT
hassl-4552	399	57	reviewing	reviewing	NOUN
hassl-4552	399	58	,	,	PUNCT
hassl-4552	399	59	editing	edit	VERB
hassl-4552	399	60	,	,	PUNCT
hassl-4552	399	61	zeyad	zeyad	PROPN
hassl-4552	399	62	alkhazali	alkhazali	PROPN
hassl-4552	399	63	(	(	PUNCT
hassl-4552	399	64	za	za	PROPN
hassl-4552	399	65	)	)	PUNCT
hassl-4552	399	66	;	;	PUNCT
hassl-4552	399	67	conceptual	conceptual	ADJ
hassl-4552	399	68	framework	framework	NOUN
hassl-4552	399	69	,	,	PUNCT
hassl-4552	399	70	literature	literature	NOUN
hassl-4552	399	71	review	review	PROPN
hassl-4552	399	72	,	,	PUNCT
hassl-4552	399	73	hypothesis	hypothesis	NOUN
hassl-4552	399	74	development	development	NOUN
hassl-4552	399	75	,	,	PUNCT
hassl-4552	399	76	drafting	drafting	NOUN
hassl-4552	399	77	,	,	PUNCT
hassl-4552	399	78	reviewing	reviewing	NOUN
hassl-4552	399	79	,	,	PUNCT
hassl-4552	399	80	editing	editing	NOUN
hassl-4552	399	81	,	,	PUNCT
hassl-4552	399	82	ammar	ammar	PROPN
hassl-4552	399	83	mohammad	mohammad	PROPN
hassl-4552	399	84	al	al	PROPN
hassl-4552	399	85	-	-	PUNCT
hassl-4552	399	86	ramadan	ramadan	PROPN
hassl-4552	399	87	(	(	PUNCT
hassl-4552	399	88	amar	amar	PROPN
hassl-4552	399	89	)	)	PUNCT
hassl-4552	399	90	;	;	PUNCT
hassl-4552	399	91	conceptual	conceptual	ADJ
hassl-4552	399	92	framework	framework	NOUN
hassl-4552	399	93	,	,	PUNCT
hassl-4552	399	94	literature	literature	NOUN
hassl-4552	399	95	review	review	PROPN
hassl-4552	399	96	,	,	PUNCT
hassl-4552	399	97	hypothesis	hypothesis	NOUN
hassl-4552	399	98	development	development	NOUN
hassl-4552	399	99	,	,	PUNCT
hassl-4552	399	100	data	data	NOUN
hassl-4552	399	101	collection	collection	NOUN
hassl-4552	399	102	,	,	PUNCT
hassl-4552	399	103	statistical	statistical	ADJ
hassl-4552	399	104	analysis	analysis	NOUN
hassl-4552	399	105	,	,	PUNCT
hassl-4552	399	106	interpretation	interpretation	NOUN
hassl-4552	399	107	of	of	ADP
hassl-4552	399	108	findings	finding	NOUN
hassl-4552	399	109	,	,	PUNCT
hassl-4552	399	110	jebril	jebril	NOUN
hassl-4552	399	111	alhelalat	alhelalat	PROPN
hassl-4552	399	112	(	(	PUNCT
hassl-4552	399	113	ja	ja	PROPN
hassl-4552	399	114	)	)	PUNCT
hassl-4552	399	115	;	;	PUNCT
hassl-4552	399	116	data	datum	NOUN
hassl-4552	399	117	collection	collection	NOUN
hassl-4552	399	118	,	,	PUNCT
hassl-4552	399	119	statistical	statistical	ADJ
hassl-4552	399	120	analysis	analysis	NOUN
hassl-4552	399	121	,	,	PUNCT
hassl-4552	399	122	interpretation	interpretation	NOUN
hassl-4552	399	123	of	of	ADP
hassl-4552	399	124	findings	finding	NOUN
hassl-4552	399	125	,	,	PUNCT
hassl-4552	399	126	drafting	drafting	NOUN
hassl-4552	399	127	,	,	PUNCT
hassl-4552	399	128	reviewing	reviewing	NOUN
hassl-4552	399	129	,	,	PUNCT
hassl-4552	399	130	editing	editing	NOUN
hassl-4552	399	131	,	,	PUNCT
hassl-4552	399	132	lu’ay	lu’ay	PROPN
hassl-4552	399	133	al	al	PROPN
hassl-4552	399	134	-	-	PUNCT
hassl-4552	399	135	mu’ani	mu’ani	ADJ
hassl-4552	399	136	(	(	PUNCT
hassl-4552	399	137	lam	lam	PROPN
hassl-4552	399	138	)	)	PUNCT
hassl-4552	399	139	.	.	PUNCT
hassl-4552	400	1	all	all	DET
hassl-4552	400	2	authors	author	NOUN
hassl-4552	400	3	have	have	AUX
hassl-4552	400	4	read	read	VERB
hassl-4552	400	5	and	and	CCONJ
hassl-4552	400	6	agreed	agree	VERB
hassl-4552	400	7	to	to	ADP
hassl-4552	400	8	the	the	DET
hassl-4552	400	9	published	publish	VERB
hassl-4552	400	10	version	version	NOUN
hassl-4552	400	11	of	of	ADP
hassl-4552	400	12	the	the	DET
hassl-4552	400	13	manuscript	manuscript	NOUN
hassl-4552	400	14	.	.	PUNCT
hassl-4552	401	1	references	reference	NOUN
hassl-4552	401	2	adaileh	adaileh	PROPN
hassl-4552	401	3	,	,	PUNCT
hassl-4552	401	4	m.	m.	NOUN
hassl-4552	401	5	j.	j.	PROPN
hassl-4552	401	6	,	,	PUNCT
hassl-4552	401	7	alshawawreh	alshawawreh	NOUN
hassl-4552	401	8	,	,	PUNCT
hassl-4552	401	9	a.	a.	PROPN
hassl-4552	401	10	r.	r.	PROPN
hassl-4552	401	11	,	,	PUNCT
hassl-4552	401	12	harazneh	harazneh	PROPN
hassl-4552	401	13	,	,	PUNCT
hassl-4552	401	14	i.	i.	PROPN
hassl-4552	401	15	,	,	PUNCT
hassl-4552	401	16	elrehail	elrehail	PROPN
hassl-4552	401	17	,	,	PUNCT
hassl-4552	401	18	h.	h.	PROPN
hassl-4552	401	19	,	,	PUNCT
hassl-4552	401	20	rehman	rehman	PROPN
hassl-4552	401	21	,	,	PUNCT
hassl-4552	401	22	s.	s.	PROPN
hassl-4552	401	23	u.	u.	PROPN
hassl-4552	401	24	,	,	PUNCT
hassl-4552	401	25	&	&	CCONJ
hassl-4552	401	26	hossain	hossain	PROPN
hassl-4552	401	27	,	,	PUNCT
hassl-4552	401	28	m.	m.	PROPN
hassl-4552	401	29	r.	r.	PROPN
hassl-4552	401	30	(	(	PUNCT
hassl-4552	401	31	2024	2024	NUM
hassl-4552	401	32	)	)	PUNCT
hassl-4552	401	33	.	.	PUNCT
hassl-4552	402	1	factors	factor	NOUN
hassl-4552	402	2	influencing	influence	VERB
hassl-4552	402	3	e	e	NOUN
hassl-4552	402	4	-	-	NOUN
hassl-4552	402	5	business	business	ADJ
hassl-4552	402	6	adoption	adoption	NOUN
hassl-4552	402	7	by	by	ADP
hassl-4552	402	8	jordanian	jordanian	ADJ
hassl-4552	402	9	smes	sme	NOUN
hassl-4552	402	10	.	.	PUNCT
hassl-4552	403	1	international	international	ADJ
hassl-4552	403	2	journal	journal	PROPN
hassl-4552	403	3	of	of	ADP
hassl-4552	403	4	business	business	NOUN
hassl-4552	403	5	information	information	NOUN
hassl-4552	403	6	systems	system	NOUN
hassl-4552	403	7	,	,	PUNCT
hassl-4552	403	8	47(4	47(4	NUM
hassl-4552	403	9	)	)	PUNCT
hassl-4552	403	10	,	,	PUNCT
hassl-4552	403	11	523	523	NUM
hassl-4552	403	12	-	-	SYM
hassl-4552	403	13	551	551	NUM
hassl-4552	403	14	.	.	PUNCT
hassl-4552	404	1	https://doi.org/10.1504/ijbis.2024.143874	https://doi.org/10.1504/ijbis.2024.143874	PROPN
hassl-4552	404	2	al	al	PROPN
hassl-4552	404	3	-	-	PROPN
hassl-4552	404	4	adamat	adamat	PROPN
hassl-4552	404	5	,	,	PUNCT
hassl-4552	404	6	a.	a.	NOUN
hassl-4552	404	7	(	(	PUNCT
hassl-4552	404	8	2015	2015	NUM
hassl-4552	404	9	)	)	PUNCT
hassl-4552	404	10	.	.	PUNCT
hassl-4552	405	1	the	the	DET
hassl-4552	405	2	impact	impact	NOUN
hassl-4552	405	3	of	of	ADP
hassl-4552	405	4	information	information	NOUN
hassl-4552	405	5	and	and	CCONJ
hassl-4552	405	6	communication	communication	NOUN
hassl-4552	405	7	technology	technology	NOUN
hassl-4552	405	8	on	on	ADP
hassl-4552	405	9	the	the	DET
hassl-4552	405	10	marketing	marketing	NOUN
hassl-4552	405	11	performance	performance	NOUN
hassl-4552	405	12	of	of	ADP
hassl-4552	405	13	jordanian	jordanian	ADJ
hassl-4552	405	14	hotels	hotel	NOUN
hassl-4552	405	15	.	.	PUNCT
hassl-4552	406	1	doctoral	doctoral	ADJ
hassl-4552	406	2	dissertation	dissertation	NOUN
hassl-4552	406	3	,	,	PUNCT
hassl-4552	406	4	queen	queen	PROPN
hassl-4552	406	5	margaret	margaret	PROPN
hassl-4552	406	6	university	university	PROPN
hassl-4552	406	7	,	,	PUNCT
hassl-4552	406	8	edinburgh	edinburgh	PROPN
hassl-4552	406	9	.	.	PUNCT
hassl-4552	407	1	al	al	PROPN
hassl-4552	407	2	-	-	PUNCT
hassl-4552	407	3	share	share	PROPN
hassl-4552	407	4	,	,	PUNCT
hassl-4552	407	5	f.	f.	PROPN
hassl-4552	407	6	,	,	PUNCT
hassl-4552	407	7	al	al	PROPN
hassl-4552	407	8	-	-	PUNCT
hassl-4552	407	9	zoubi	zoubi	PROPN
hassl-4552	407	10	,	,	PUNCT
hassl-4552	407	11	n.	n.	PROPN
hassl-4552	407	12	,	,	PUNCT
hassl-4552	407	13	al	al	PROPN
hassl-4552	407	14	-	-	PUNCT
hassl-4552	407	15	zoubi	zoubi	PROPN
hassl-4552	407	16	,	,	PUNCT
hassl-4552	407	17	a.	a.	NOUN
hassl-4552	407	18	,	,	PUNCT
hassl-4552	407	19	&	&	CCONJ
hassl-4552	407	20	alzu’bi	alzu’bi	PROPN
hassl-4552	407	21	,	,	PUNCT
hassl-4552	407	22	a.	a.	NOUN
hassl-4552	407	23	(	(	PUNCT
hassl-4552	407	24	2023	2023	NUM
hassl-4552	407	25	)	)	PUNCT
hassl-4552	407	26	.	.	PUNCT
hassl-4552	408	1	the	the	DET
hassl-4552	408	2	impact	impact	NOUN
hassl-4552	408	3	of	of	ADP
hassl-4552	408	4	e	e	NOUN
hassl-4552	408	5	-	-	ADJ
hassl-4552	408	6	marketing	marketing	ADJ
hassl-4552	408	7	relationship	relationship	NOUN
hassl-4552	408	8	management	management	NOUN
hassl-4552	408	9	at	at	ADP
hassl-4552	408	10	achieving	achieve	VERB
hassl-4552	408	11	competitive	competitive	ADJ
hassl-4552	408	12	advantage	advantage	NOUN
hassl-4552	408	13	:	:	PUNCT
hassl-4552	408	14	a	a	DET
hassl-4552	408	15	prospective	prospective	ADJ
hassl-4552	408	16	study	study	NOUN
hassl-4552	408	17	on	on	ADP
hassl-4552	408	18	a	a	DET
hassl-4552	408	19	sample	sample	NOUN
hassl-4552	408	20	of	of	ADP
hassl-4552	408	21	banks	bank	NOUN
hassl-4552	408	22	employees	employee	NOUN
hassl-4552	408	23	in	in	ADP
hassl-4552	408	24	jordan	jordan	PROPN
hassl-4552	408	25	.	.	PUNCT
hassl-4552	409	1	journal	journal	PROPN
hassl-4552	409	2	of	of	ADP
hassl-4552	409	3	namibian	namibian	ADJ
hassl-4552	409	4	studies	study	NOUN
hassl-4552	409	5	:	:	PUNCT
hassl-4552	409	6	history	history	NOUN
hassl-4552	409	7	politics	politic	NOUN
hassl-4552	409	8	culture	culture	NOUN
hassl-4552	409	9	,	,	PUNCT
hassl-4552	409	10	34	34	NUM
hassl-4552	409	11	,	,	PUNCT
hassl-4552	409	12	1303	1303	NUM
hassl-4552	409	13	-	-	SYM
hassl-4552	409	14	1325	1325	NUM
hassl-4552	409	15	.	.	PUNCT
hassl-4552	410	1	alafi	alafi	PROPN
hassl-4552	410	2	,	,	PUNCT
hassl-4552	410	3	k.	k.	PROPN
hassl-4552	410	4	k.	k.	PROPN
hassl-4552	410	5	,	,	PUNCT
hassl-4552	410	6	&	&	CCONJ
hassl-4552	410	7	ismaeel	ismaeel	PROPN
hassl-4552	410	8	,	,	PUNCT
hassl-4552	410	9	b.	b.	PROPN
hassl-4552	410	10	(	(	PUNCT
hassl-4552	410	11	2024	2024	NUM
hassl-4552	410	12	)	)	PUNCT
hassl-4552	410	13	.	.	PUNCT
hassl-4552	411	1	the	the	DET
hassl-4552	411	2	impact	impact	NOUN
hassl-4552	411	3	of	of	ADP
hassl-4552	411	4	digital	digital	ADJ
hassl-4552	411	5	marketing	marketing	NOUN
hassl-4552	411	6	on	on	ADP
hassl-4552	411	7	the	the	DET
hassl-4552	411	8	market	market	NOUN
hassl-4552	411	9	share	share	NOUN
hassl-4552	411	10	of	of	ADP
hassl-4552	411	11	tourism	tourism	NOUN
hassl-4552	411	12	firms	firm	NOUN
hassl-4552	411	13	in	in	ADP
hassl-4552	411	14	jordan	jordan	PROPN
hassl-4552	411	15	.	.	PUNCT
hassl-4552	412	1	marketing	marketing	NOUN
hassl-4552	412	2	and	and	CCONJ
hassl-4552	412	3	management	management	NOUN
hassl-4552	412	4	of	of	ADP
hassl-4552	412	5	innovations	innovation	NOUN
hassl-4552	412	6	,	,	PUNCT
hassl-4552	412	7	15(3	15(3	NUM
hassl-4552	412	8	)	)	PUNCT
hassl-4552	412	9	,	,	PUNCT
hassl-4552	412	10	56–70	56–70	NUM
hassl-4552	412	11	.	.	PUNCT
hassl-4552	413	1	aldaamy	aldaamy	PROPN
hassl-4552	413	2	,	,	PUNCT
hassl-4552	413	3	n.	n.	PROPN
hassl-4552	413	4	a.	a.	PROPN
hassl-4552	413	5	a.	a.	PROPN
hassl-4552	413	6	a.	a.	PROPN
hassl-4552	413	7	(	(	PUNCT
hassl-4552	413	8	2024	2024	NUM
hassl-4552	413	9	)	)	PUNCT
hassl-4552	413	10	.	.	PUNCT
hassl-4552	414	1	employing	employ	VERB
hassl-4552	414	2	electronic	electronic	ADJ
hassl-4552	414	3	advertising	advertising	NOUN
hassl-4552	414	4	in	in	ADP
hassl-4552	414	5	hotel	hotel	NOUN
hassl-4552	414	6	marketing	market	VERB
hassl-4552	414	7	an	an	DET
hassl-4552	414	8	analytical	analytical	ADJ
hassl-4552	414	9	study	study	NOUN
hassl-4552	414	10	of	of	ADP
hassl-4552	414	11	the	the	DET
hassl-4552	414	12	content	content	NOUN
hassl-4552	414	13	of	of	ADP
hassl-4552	414	14	tourism	tourism	NOUN
hassl-4552	414	15	advertisements	advertisement	NOUN
hassl-4552	414	16	published	publish	VERB
hassl-4552	414	17	electronically	electronically	ADV
hassl-4552	414	18	.	.	PUNCT
hassl-4552	415	1	the	the	DET
hassl-4552	415	2	american	american	PROPN
hassl-4552	415	3	journal	journal	PROPN
hassl-4552	415	4	of	of	ADP
hassl-4552	415	5	interdisciplinary	interdisciplinary	ADJ
hassl-4552	415	6	innovations	innovation	NOUN
hassl-4552	415	7	and	and	CCONJ
hassl-4552	415	8	research	research	NOUN
hassl-4552	415	9	,	,	PUNCT
hassl-4552	415	10	6(1	6(1	NUM
hassl-4552	415	11	)	)	PUNCT
hassl-4552	415	12	,	,	PUNCT
hassl-4552	415	13	68	68	NUM
hassl-4552	415	14	-	-	SYM
hassl-4552	415	15	75	75	NUM
hassl-4552	415	16	.	.	PUNCT
hassl-4552	416	1	https://doi.org/10.37547/tajiir/volume06issue01-10	https://doi.org/10.37547/tajiir/volume06issue01-10	INTJ
hassl-4552	417	1	alharthey	alharthey	PROPN
hassl-4552	417	2	,	,	PUNCT
hassl-4552	417	3	b.	b.	PROPN
hassl-4552	417	4	k.	k.	PROPN
hassl-4552	417	5	(	(	PUNCT
hassl-4552	417	6	2023	2023	NUM
hassl-4552	417	7	)	)	PUNCT
hassl-4552	417	8	.	.	PUNCT
hassl-4552	418	1	impact	impact	NOUN
hassl-4552	418	2	of	of	ADP
hassl-4552	418	3	e	e	NOUN
hassl-4552	418	4	-	-	NOUN
hassl-4552	418	5	marketing	marketing	ADJ
hassl-4552	418	6	capabilities	capability	NOUN
hassl-4552	418	7	and	and	CCONJ
hassl-4552	418	8	e	e	NOUN
hassl-4552	418	9	-	-	ADJ
hassl-4552	418	10	marketing	marketing	ADJ
hassl-4552	418	11	orientation	orientation	NOUN
hassl-4552	418	12	on	on	ADP
hassl-4552	418	13	sustainable	sustainable	ADJ
hassl-4552	418	14	firm	firm	ADJ
hassl-4552	418	15	performance	performance	NOUN
hassl-4552	418	16	of	of	ADP
hassl-4552	418	17	sme	sme	PROPN
hassl-4552	418	18	in	in	ADP
hassl-4552	418	19	ksa	ksa	PROPN
hassl-4552	418	20	through	through	ADP
hassl-4552	418	21	e	e	NOUN
hassl-4552	418	22	-	-	NOUN
hassl-4552	418	23	relationship	relationship	NOUN
hassl-4552	418	24	management	management	NOUN
hassl-4552	418	25	.	.	PUNCT
hassl-4552	419	1	international	international	ADJ
hassl-4552	419	2	journal	journal	PROPN
hassl-4552	419	3	of	of	ADP
hassl-4552	419	4	marketing	marketing	NOUN
hassl-4552	419	5	studies	study	NOUN
hassl-4552	419	6	,	,	PUNCT
hassl-4552	419	7	15(2	15(2	NUM
hassl-4552	419	8	)	)	PUNCT
hassl-4552	419	9	,	,	PUNCT
hassl-4552	419	10	71	71	NUM
hassl-4552	419	11	-	-	SYM
hassl-4552	419	12	83	83	NUM
hassl-4552	419	13	.	.	PUNCT
hassl-4552	420	1	https://doi.org/10.5539/ijms.v15n2p71	https://doi.org/10.5539/ijms.v15n2p71	PROPN
hassl-4552	420	2	alhawamdeh	alhawamdeh	PROPN
hassl-4552	420	3	,	,	PUNCT
hassl-4552	420	4	m.	m.	PROPN
hassl-4552	420	5	e.	e.	PROPN
hassl-4552	420	6	(	(	PUNCT
hassl-4552	420	7	2023	2023	NUM
hassl-4552	420	8	)	)	PUNCT
hassl-4552	420	9	.	.	PUNCT
hassl-4552	421	1	the	the	DET
hassl-4552	421	2	implementation	implementation	NOUN
hassl-4552	421	3	of	of	ADP
hassl-4552	421	4	e	e	NOUN
hassl-4552	421	5	-	-	NOUN
hassl-4552	421	6	marketing	marketing	ADJ
hassl-4552	421	7	strategies	strategy	NOUN
hassl-4552	421	8	to	to	PART
hassl-4552	421	9	enhance	enhance	VERB
hassl-4552	421	10	the	the	DET
hassl-4552	421	11	competitiveness	competitiveness	NOUN
hassl-4552	421	12	of	of	ADP
hassl-4552	421	13	the	the	DET
hassl-4552	421	14	tourism	tourism	NOUN
hassl-4552	421	15	sector	sector	NOUN
hassl-4552	421	16	:	:	PUNCT
hassl-4552	421	17	the	the	DET
hassl-4552	421	18	case	case	NOUN
hassl-4552	421	19	of	of	ADP
hassl-4552	421	20	jordan	jordan	PROPN
hassl-4552	421	21	.	.	PUNCT
hassl-4552	422	1	doctoral	doctoral	ADJ
hassl-4552	422	2	dissertation	dissertation	NOUN
hassl-4552	422	3	,	,	PUNCT
hassl-4552	422	4	alliant	alliant	PROPN
hassl-4552	422	5	international	international	PROPN
hassl-4552	422	6	university	university	PROPN
hassl-4552	422	7	.	.	PUNCT
hassl-4552	423	1	alrwashdeh	alrwashdeh	PROPN
hassl-4552	423	2	,	,	PUNCT
hassl-4552	423	3	m.	m.	NOUN
hassl-4552	423	4	,	,	PUNCT
hassl-4552	423	5	ali	ali	PROPN
hassl-4552	423	6	,	,	PUNCT
hassl-4552	423	7	h.	h.	PROPN
hassl-4552	423	8	,	,	PUNCT
hassl-4552	423	9	helalat	helalat	PROPN
hassl-4552	423	10	,	,	PUNCT
hassl-4552	423	11	a.	a.	NOUN
hassl-4552	423	12	,	,	PUNCT
hassl-4552	423	13	&	&	CCONJ
hassl-4552	423	14	awad	awad	PROPN
hassl-4552	423	15	alkhodary	alkhodary	PROPN
hassl-4552	423	16	,	,	PUNCT
hassl-4552	423	17	d.	d.	PROPN
hassl-4552	423	18	a.	a.	PROPN
hassl-4552	423	19	(	(	PUNCT
hassl-4552	423	20	2022	2022	NUM
hassl-4552	423	21	)	)	PUNCT
hassl-4552	423	22	.	.	PUNCT
hassl-4552	424	1	the	the	DET
hassl-4552	424	2	mediating	mediate	VERB
hassl-4552	424	3	role	role	NOUN
hassl-4552	424	4	of	of	ADP
hassl-4552	424	5	brand	brand	NOUN
hassl-4552	424	6	credibility	credibility	NOUN
hassl-4552	424	7	between	between	ADP
hassl-4552	424	8	social	social	ADJ
hassl-4552	424	9	media	medium	NOUN
hassl-4552	424	10	influencers	influencer	NOUN
hassl-4552	424	11	and	and	CCONJ
hassl-4552	424	12	patronage	patronage	NOUN
hassl-4552	424	13	intentions	intention	NOUN
hassl-4552	424	14	.	.	PUNCT
hassl-4552	425	1	international	international	ADJ
hassl-4552	425	2	journal	journal	PROPN
hassl-4552	425	3	of	of	ADP
hassl-4552	425	4	data	data	PROPN
hassl-4552	425	5	&	&	CCONJ
hassl-4552	425	6	network	network	PROPN
hassl-4552	425	7	science	science	NOUN
hassl-4552	425	8	,	,	PUNCT
hassl-4552	425	9	6(2	6(2	NUM
hassl-4552	425	10	)	)	PUNCT
hassl-4552	425	11	,	,	PUNCT
hassl-4552	425	12	305	305	NUM
hassl-4552	425	13	-	-	SYM
hassl-4552	425	14	314	314	NUM
hassl-4552	425	15	.	.	PUNCT
hassl-4552	425	16	https://doi.org/10.5267/j.ijdns.2022.1.007	https://doi.org/10.5267/j.ijdns.2022.1.007	PROPN
hassl-4552	425	17	alsolamy	alsolamy	NOUN
hassl-4552	425	18	,	,	PUNCT
hassl-4552	425	19	m.	m.	NOUN
hassl-4552	425	20	q.	q.	PROPN
hassl-4552	425	21	(	(	PUNCT
hassl-4552	425	22	2023	2023	NUM
hassl-4552	425	23	)	)	PUNCT
hassl-4552	425	24	.	.	PUNCT
hassl-4552	426	1	startups	startup	NOUN
hassl-4552	426	2	in	in	ADP
hassl-4552	426	3	saudi	saudi	PROPN
hassl-4552	426	4	arabia	arabia	PROPN
hassl-4552	426	5	:	:	PUNCT
hassl-4552	426	6	challenges	challenge	NOUN
hassl-4552	426	7	and	and	CCONJ
hassl-4552	426	8	opportunities	opportunity	NOUN
hassl-4552	426	9	.	.	PUNCT
hassl-4552	427	1	international	international	ADJ
hassl-4552	427	2	journal	journal	PROPN
hassl-4552	427	3	of	of	ADP
hassl-4552	427	4	research	research	NOUN
hassl-4552	427	5	in	in	ADP
hassl-4552	427	6	business	business	NOUN
hassl-4552	427	7	&	&	CCONJ
hassl-4552	427	8	social	social	ADJ
hassl-4552	427	9	science	science	NOUN
hassl-4552	427	10	,	,	PUNCT
hassl-4552	427	11	12(2	12(2	NUM
hassl-4552	427	12	)	)	PUNCT
hassl-4552	427	13	,	,	PUNCT
hassl-4552	427	14	118	118	NUM
hassl-4552	427	15	-	-	SYM
hassl-4552	427	16	126	126	NUM
hassl-4552	427	17	.	.	PUNCT
hassl-4552	428	1	https://doi.org/10.20525/ijrbs.v12i2.2312	https://doi.org/10.20525/ijrbs.v12i2.2312	NUM
hassl-4552	429	1	https://doi.org/10.1504/ijbis.2024.143874	https://doi.org/10.1504/ijbis.2024.143874	NOUN
hassl-4552	429	2	https://doi.org/10.37547/tajiir/volume06issue01-10	https://doi.org/10.37547/tajiir/volume06issue01-10	INTJ
hassl-4552	429	3	https://doi.org/10.5539/ijms.v15n2p71	https://doi.org/10.5539/ijms.v15n2p71	NOUN
hassl-4552	429	4	https://doi.org/10.5267/j.ijdns.2022.1.007	https://doi.org/10.5267/j.ijdns.2022.1.007	ADJ
hassl-4552	429	5	https://doi.org/10.20525/ijrbs.v12i2.2312	https://doi.org/10.20525/ijrbs.v12i2.2312	NUM
hassl-4552	429	6	humanities	humanity	NOUN
hassl-4552	429	7	and	and	CCONJ
hassl-4552	429	8	social	social	ADJ
hassl-4552	429	9	sciences	science	NOUN
hassl-4552	429	10	letters	letter	NOUN
hassl-4552	429	11	,	,	PUNCT
hassl-4552	429	12	2025	2025	NUM
hassl-4552	429	13	,	,	PUNCT
hassl-4552	429	14	14(1	14(1	NUM
hassl-4552	429	15	):	):	PUNCT
hassl-4552	429	16	59	59	NUM
hassl-4552	429	17	-	-	SYM
hassl-4552	429	18	80	80	NUM
hassl-4552	429	19	76	76	NUM
hassl-4552	429	20	©	©	PROPN
hassl-4552	429	21	2026	2026	NUM
hassl-4552	429	22	conscientia	conscientia	PROPN
hassl-4552	429	23	beam	beam	PROPN
hassl-4552	429	24	.	.	PUNCT
hassl-4552	430	1	all	all	DET
hassl-4552	430	2	rights	right	NOUN
hassl-4552	430	3	reserved	reserve	VERB
hassl-4552	430	4	.	.	PUNCT
hassl-4552	431	1	alsoud	alsoud	ADJ
hassl-4552	431	2	,	,	PUNCT
hassl-4552	431	3	m.	m.	NOUN
hassl-4552	431	4	,	,	PUNCT
hassl-4552	431	5	alfdool	alfdool	PROPN
hassl-4552	431	6	,	,	PUNCT
hassl-4552	431	7	s.	s.	PROPN
hassl-4552	431	8	m.	m.	PROPN
hassl-4552	431	9	,	,	PUNCT
hassl-4552	431	10	trawnih	trawnih	PROPN
hassl-4552	431	11	,	,	PUNCT
hassl-4552	431	12	a.	a.	NOUN
hassl-4552	431	13	,	,	PUNCT
hassl-4552	431	14	helalat	helalat	PROPN
hassl-4552	431	15	,	,	PUNCT
hassl-4552	431	16	a.	a.	PROPN
hassl-4552	431	17	s.	s.	PROPN
hassl-4552	431	18	,	,	PUNCT
hassl-4552	431	19	al	al	PROPN
hassl-4552	431	20	-	-	PUNCT
hassl-4552	431	21	mu'ani	mu'ani	PROPN
hassl-4552	431	22	,	,	PUNCT
hassl-4552	431	23	l.	l.	PROPN
hassl-4552	431	24	,	,	PUNCT
hassl-4552	431	25	&	&	CCONJ
hassl-4552	431	26	mahrakani	mahrakani	PROPN
hassl-4552	431	27	,	,	PUNCT
hassl-4552	431	28	n.	n.	NOUN
hassl-4552	431	29	(	(	PUNCT
hassl-4552	431	30	2023	2023	NUM
hassl-4552	431	31	)	)	PUNCT
hassl-4552	431	32	.	.	PUNCT
hassl-4552	432	1	social	social	ADJ
hassl-4552	432	2	media	medium	NOUN
hassl-4552	432	3	marketing	marketing	NOUN
hassl-4552	432	4	activities	activity	NOUN
hassl-4552	432	5	and	and	CCONJ
hassl-4552	432	6	tourists	tourist	NOUN
hassl-4552	432	7	’	'	PUNCT
hassl-4552	432	8	purchase	purchase	NOUN
hassl-4552	432	9	intention	intention	NOUN
hassl-4552	432	10	.	.	PUNCT
hassl-4552	433	1	international	international	ADJ
hassl-4552	433	2	journal	journal	PROPN
hassl-4552	433	3	of	of	ADP
hassl-4552	433	4	data	data	PROPN
hassl-4552	433	5	&	&	CCONJ
hassl-4552	433	6	network	network	PROPN
hassl-4552	433	7	science	science	PROPN
hassl-4552	433	8	,	,	PUNCT
hassl-4552	433	9	7(2	7(2	NUM
hassl-4552	433	10	)	)	PUNCT
hassl-4552	433	11	,	,	PUNCT
hassl-4552	433	12	677	677	NUM
hassl-4552	433	13	-	-	SYM
hassl-4552	433	14	686	686	NUM
hassl-4552	433	15	.	.	PUNCT
hassl-4552	434	1	https://doi.org/10.5267/j.ijdns.2023.3.004	https://doi.org/10.5267/j.ijdns.2023.3.004	NOUN
hassl-4552	434	2	anser	anser	NOUN
hassl-4552	434	3	,	,	PUNCT
hassl-4552	434	4	m.	m.	NOUN
hassl-4552	434	5	k.	k.	PROPN
hassl-4552	434	6	,	,	PUNCT
hassl-4552	434	7	yousaf	yousaf	PROPN
hassl-4552	434	8	,	,	PUNCT
hassl-4552	434	9	z.	z.	PROPN
hassl-4552	434	10	,	,	PUNCT
hassl-4552	434	11	usman	usman	PROPN
hassl-4552	434	12	,	,	PUNCT
hassl-4552	434	13	m.	m.	NOUN
hassl-4552	434	14	,	,	PUNCT
hassl-4552	434	15	&	&	CCONJ
hassl-4552	434	16	yousaf	yousaf	PROPN
hassl-4552	434	17	,	,	PUNCT
hassl-4552	434	18	s.	s.	PROPN
hassl-4552	434	19	(	(	PUNCT
hassl-4552	434	20	2020	2020	NUM
hassl-4552	434	21	)	)	PUNCT
hassl-4552	434	22	.	.	PUNCT
hassl-4552	435	1	towards	towards	ADP
hassl-4552	435	2	strategic	strategic	ADJ
hassl-4552	435	3	business	business	NOUN
hassl-4552	435	4	performance	performance	NOUN
hassl-4552	435	5	of	of	ADP
hassl-4552	435	6	the	the	DET
hassl-4552	435	7	hospitality	hospitality	NOUN
hassl-4552	435	8	sector	sector	NOUN
hassl-4552	435	9	:	:	PUNCT
hassl-4552	435	10	nexus	nexus	NOUN
hassl-4552	435	11	of	of	ADP
hassl-4552	435	12	ict	ict	PROPN
hassl-4552	435	13	,	,	PUNCT
hassl-4552	435	14	e	e	NOUN
hassl-4552	435	15	-	-	NOUN
hassl-4552	435	16	marketing	marketing	ADJ
hassl-4552	435	17	and	and	CCONJ
hassl-4552	435	18	organizational	organizational	ADJ
hassl-4552	435	19	readiness	readiness	NOUN
hassl-4552	435	20	.	.	PUNCT
hassl-4552	436	1	sustainability	sustainability	NOUN
hassl-4552	436	2	,	,	PUNCT
hassl-4552	436	3	12(4	12(4	NUM
hassl-4552	436	4	)	)	PUNCT
hassl-4552	436	5	,	,	PUNCT
hassl-4552	436	6	1346	1346	NUM
hassl-4552	436	7	.	.	PUNCT
hassl-4552	437	1	https://doi.org/10.3390/su12041346	https://doi.org/10.3390/su12041346	PROPN
hassl-4552	437	2	avicenny	avicenny	PROPN
hassl-4552	437	3	,	,	PUNCT
hassl-4552	437	4	&	&	CCONJ
hassl-4552	437	5	rahayu	rahayu	PROPN
hassl-4552	437	6	,	,	PUNCT
hassl-4552	437	7	w.	w.	PROPN
hassl-4552	437	8	a.	a.	PROPN
hassl-4552	437	9	(	(	PUNCT
hassl-4552	437	10	2022	2022	NUM
hassl-4552	437	11	)	)	PUNCT
hassl-4552	437	12	.	.	PUNCT
hassl-4552	438	1	developing	develop	VERB
hassl-4552	438	2	a	a	DET
hassl-4552	438	3	new	new	ADJ
hassl-4552	438	4	marketing	marketing	NOUN
hassl-4552	438	5	approach	approach	NOUN
hassl-4552	438	6	to	to	PART
hassl-4552	438	7	enhance	enhance	VERB
hassl-4552	438	8	brand	brand	NOUN
hassl-4552	438	9	awareness	awareness	NOUN
hassl-4552	438	10	:	:	PUNCT
hassl-4552	438	11	case	case	NOUN
hassl-4552	438	12	study	study	NOUN
hassl-4552	438	13	of	of	ADP
hassl-4552	438	14	an	an	DET
hassl-4552	438	15	e	e	NOUN
hassl-4552	438	16	-	-	ADJ
hassl-4552	438	17	commerce	commerce	NOUN
hassl-4552	438	18	enabler	enabler	NOUN
hassl-4552	438	19	company	company	NOUN
hassl-4552	438	20	in	in	ADP
hassl-4552	438	21	indonesia	indonesia	PROPN
hassl-4552	438	22	.	.	PUNCT
hassl-4552	439	1	international	international	ADJ
hassl-4552	439	2	journal	journal	PROPN
hassl-4552	439	3	of	of	ADP
hassl-4552	439	4	current	current	ADJ
hassl-4552	439	5	science	science	NOUN
hassl-4552	439	6	research	research	NOUN
hassl-4552	439	7	and	and	CCONJ
hassl-4552	439	8	review	review	NOUN
hassl-4552	439	9	,	,	PUNCT
hassl-4552	439	10	5(7	5(7	NUM
hassl-4552	439	11	)	)	PUNCT
hassl-4552	439	12	,	,	PUNCT
hassl-4552	439	13	2638	2638	NUM
hassl-4552	439	14	-	-	SYM
hassl-4552	439	15	2643	2643	NUM
hassl-4552	439	16	.	.	PUNCT
hassl-4552	440	1	https://doi.org/10.47191/ijcsrr/v5-i7-48	https://doi.org/10.47191/ijcsrr/v5-i7-48	X
hassl-4552	440	2	aziz	aziz	PROPN
hassl-4552	440	3	,	,	PUNCT
hassl-4552	440	4	n.	n.	PROPN
hassl-4552	440	5	a.	a.	PROPN
hassl-4552	440	6	a.	a.	PROPN
hassl-4552	440	7	,	,	PUNCT
hassl-4552	440	8	foong	foong	PROPN
hassl-4552	440	9	,	,	PUNCT
hassl-4552	440	10	s.	s.	PROPN
hassl-4552	440	11	y.	y.	PROPN
hassl-4552	440	12	,	,	PUNCT
hassl-4552	440	13	ong	ong	PROPN
hassl-4552	440	14	,	,	PUNCT
hassl-4552	440	15	t.	t.	PROPN
hassl-4552	440	16	s.	s.	PROPN
hassl-4552	440	17	,	,	PUNCT
hassl-4552	440	18	senik	senik	PROPN
hassl-4552	440	19	,	,	PUNCT
hassl-4552	440	20	r.	r.	PROPN
hassl-4552	440	21	,	,	PUNCT
hassl-4552	440	22	attan	attan	PROPN
hassl-4552	440	23	,	,	PUNCT
hassl-4552	440	24	h.	h.	PROPN
hassl-4552	440	25	,	,	PUNCT
hassl-4552	440	26	&	&	CCONJ
hassl-4552	440	27	arshad	arshad	PROPN
hassl-4552	440	28	,	,	PUNCT
hassl-4552	440	29	y.	y.	PROPN
hassl-4552	440	30	(	(	PUNCT
hassl-4552	440	31	2018	2018	NUM
hassl-4552	440	32	)	)	PUNCT
hassl-4552	440	33	.	.	PUNCT
hassl-4552	441	1	intensity	intensity	NOUN
hassl-4552	441	2	of	of	ADP
hassl-4552	441	3	market	market	NOUN
hassl-4552	441	4	competition	competition	NOUN
hassl-4552	441	5	,	,	PUNCT
hassl-4552	441	6	strategic	strategic	ADJ
hassl-4552	441	7	orientation	orientation	NOUN
hassl-4552	441	8	and	and	CCONJ
hassl-4552	441	9	adoption	adoption	NOUN
hassl-4552	441	10	of	of	ADP
hassl-4552	441	11	green	green	ADJ
hassl-4552	441	12	initiatives	initiative	NOUN
hassl-4552	441	13	in	in	ADP
hassl-4552	441	14	malaysian	malaysian	ADJ
hassl-4552	441	15	public	public	ADJ
hassl-4552	441	16	listed	list	VERB
hassl-4552	441	17	companies	company	NOUN
hassl-4552	441	18	.	.	PUNCT
hassl-4552	442	1	international	international	ADJ
hassl-4552	442	2	journal	journal	PROPN
hassl-4552	442	3	of	of	ADP
hassl-4552	442	4	productivity	productivity	NOUN
hassl-4552	442	5	and	and	CCONJ
hassl-4552	442	6	performance	performance	NOUN
hassl-4552	442	7	management	management	NOUN
hassl-4552	442	8	,	,	PUNCT
hassl-4552	442	9	67(8	67(8	NOUN
hassl-4552	442	10	)	)	PUNCT
hassl-4552	442	11	,	,	PUNCT
hassl-4552	442	12	1334	1334	NUM
hassl-4552	442	13	-	-	SYM
hassl-4552	442	14	1351	1351	NUM
hassl-4552	442	15	.	.	PUNCT
hassl-4552	443	1	https://doi.org/10.1108/ijppm-03-2017-0078	https://doi.org/10.1108/ijppm-03-2017-0078	PROPN
hassl-4552	443	2	basaille	basaille	NOUN
hassl-4552	443	3	-	-	PUNCT
hassl-4552	443	4	gahitte	gahitte	PROPN
hassl-4552	443	5	,	,	PUNCT
hassl-4552	443	6	i.	i.	PROPN
hassl-4552	443	7	,	,	PUNCT
hassl-4552	443	8	abrouk	abrouk	PROPN
hassl-4552	443	9	,	,	PUNCT
hassl-4552	443	10	l.	l.	PROPN
hassl-4552	443	11	,	,	PUNCT
hassl-4552	443	12	cullot	cullot	NOUN
hassl-4552	443	13	,	,	PUNCT
hassl-4552	443	14	n.	n.	NOUN
hassl-4552	443	15	,	,	PUNCT
hassl-4552	443	16	&	&	CCONJ
hassl-4552	443	17	leclercq	leclercq	PROPN
hassl-4552	443	18	,	,	PUNCT
hassl-4552	443	19	e.	e.	PROPN
hassl-4552	443	20	(	(	PUNCT
hassl-4552	443	21	2013	2013	NUM
hassl-4552	443	22	)	)	PUNCT
hassl-4552	443	23	.	.	PUNCT
hassl-4552	444	1	using	use	VERB
hassl-4552	444	2	social	social	ADJ
hassl-4552	444	3	networks	network	NOUN
hassl-4552	444	4	to	to	PART
hassl-4552	444	5	enhance	enhance	VERB
hassl-4552	444	6	customer	customer	NOUN
hassl-4552	444	7	relationship	relationship	NOUN
hassl-4552	444	8	management	management	NOUN
hassl-4552	444	9	.	.	PUNCT
hassl-4552	445	1	in	in	ADP
hassl-4552	445	2	l.	l.	PROPN
hassl-4552	445	3	ladid	ladid	PROPN
hassl-4552	445	4	,	,	PUNCT
hassl-4552	445	5	a.	a.	PROPN
hassl-4552	445	6	montes	montes	PROPN
hassl-4552	445	7	,	,	PUNCT
hassl-4552	445	8	p.	p.	NOUN
hassl-4552	445	9	a.	a.	NOUN
hassl-4552	445	10	bruck	bruck	PROPN
hassl-4552	445	11	,	,	PUNCT
hassl-4552	445	12	f.	f.	PROPN
hassl-4552	445	13	ferri	ferri	PROPN
hassl-4552	445	14	,	,	PUNCT
hassl-4552	445	15	&	&	CCONJ
hassl-4552	445	16	r.	r.	PROPN
hassl-4552	445	17	chbeir	chbeir	PROPN
hassl-4552	445	18	(	(	PUNCT
hassl-4552	445	19	eds	ed	NOUN
hassl-4552	445	20	.	.	PUNCT
hassl-4552	445	21	)	)	PUNCT
hassl-4552	445	22	,	,	PUNCT
hassl-4552	445	23	proceedings	proceeding	NOUN
hassl-4552	445	24	of	of	ADP
hassl-4552	445	25	the	the	DET
hassl-4552	445	26	fifth	fifth	ADJ
hassl-4552	445	27	international	international	ADJ
hassl-4552	445	28	conference	conference	NOUN
hassl-4552	445	29	on	on	ADP
hassl-4552	445	30	management	management	NOUN
hassl-4552	445	31	of	of	ADP
hassl-4552	445	32	emergent	emergent	ADJ
hassl-4552	445	33	digital	digital	ADJ
hassl-4552	445	34	ecosystems	ecosystem	NOUN
hassl-4552	445	35	(	(	PUNCT
hassl-4552	445	36	medes	medes	PROPN
hassl-4552	445	37	’	'	PUNCT
hassl-4552	445	38	13	13	NUM
hassl-4552	445	39	)	)	PUNCT
hassl-4552	445	40	(	(	PUNCT
hassl-4552	445	41	pp	pp	ADV
hassl-4552	445	42	.	.	PUNCT
hassl-4552	446	1	169–176	169–176	NUM
hassl-4552	446	2	)	)	PUNCT
hassl-4552	446	3	.	.	PUNCT
hassl-4552	447	1	new	new	PROPN
hassl-4552	447	2	york	york	PROPN
hassl-4552	447	3	:	:	PUNCT
hassl-4552	447	4	acm	acm	PROPN
hassl-4552	447	5	.	.	PUNCT
hassl-4552	447	6	bhanot	bhanot	PROPN
hassl-4552	447	7	,	,	PUNCT
hassl-4552	447	8	b.	b.	PROPN
hassl-4552	447	9	,	,	PUNCT
hassl-4552	447	10	reena	reena	PROPN
hassl-4552	447	11	,	,	PUNCT
hassl-4552	447	12	&	&	CCONJ
hassl-4552	447	13	kaur	kaur	PROPN
hassl-4552	447	14	,	,	PUNCT
hassl-4552	447	15	p.	p.	NOUN
hassl-4552	447	16	(	(	PUNCT
hassl-4552	447	17	2023	2023	NUM
hassl-4552	447	18	)	)	PUNCT
hassl-4552	447	19	.	.	PUNCT
hassl-4552	448	1	digital	digital	ADJ
hassl-4552	448	2	marketing	marketing	NOUN
hassl-4552	448	3	and	and	CCONJ
hassl-4552	448	4	its	its	PRON
hassl-4552	448	5	effects	effect	NOUN
hassl-4552	448	6	on	on	ADP
hassl-4552	448	7	start	start	NOUN
hassl-4552	448	8	-	-	PUNCT
hassl-4552	448	9	up	up	ADP
hassl-4552	448	10	business	business	NOUN
hassl-4552	448	11	.	.	PUNCT
hassl-4552	449	1	international	international	ADJ
hassl-4552	449	2	journal	journal	PROPN
hassl-4552	449	3	of	of	ADP
hassl-4552	449	4	research	research	NOUN
hassl-4552	449	5	publication	publication	NOUN
hassl-4552	449	6	and	and	CCONJ
hassl-4552	449	7	reviews	review	NOUN
hassl-4552	449	8	,	,	PUNCT
hassl-4552	449	9	4(8	4(8	NUM
hassl-4552	449	10	)	)	PUNCT
hassl-4552	449	11	,	,	PUNCT
hassl-4552	449	12	1143	1143	NUM
hassl-4552	449	13	-	-	SYM
hassl-4552	449	14	1146	1146	NUM
hassl-4552	449	15	.	.	PUNCT
hassl-4552	450	1	bilgihan	bilgihan	PROPN
hassl-4552	450	2	,	,	PUNCT
hassl-4552	450	3	a.	a.	PROPN
hassl-4552	450	4	,	,	PUNCT
hassl-4552	450	5	&	&	CCONJ
hassl-4552	450	6	ricci	ricci	PROPN
hassl-4552	450	7	,	,	PUNCT
hassl-4552	450	8	p.	p.	NOUN
hassl-4552	450	9	(	(	PUNCT
hassl-4552	450	10	2024	2024	NUM
hassl-4552	450	11	)	)	PUNCT
hassl-4552	450	12	.	.	PUNCT
hassl-4552	451	1	the	the	DET
hassl-4552	451	2	new	new	ADJ
hassl-4552	451	3	era	era	NOUN
hassl-4552	451	4	of	of	ADP
hassl-4552	451	5	hotel	hotel	NOUN
hassl-4552	451	6	marketing	marketing	NOUN
hassl-4552	451	7	:	:	PUNCT
hassl-4552	451	8	integrating	integrate	VERB
hassl-4552	451	9	cutting	cut	VERB
hassl-4552	451	10	-	-	PUNCT
hassl-4552	451	11	edge	edge	NOUN
hassl-4552	451	12	technologies	technology	NOUN
hassl-4552	451	13	with	with	ADP
hassl-4552	451	14	core	core	ADJ
hassl-4552	451	15	marketing	marketing	NOUN
hassl-4552	451	16	principles	principle	NOUN
hassl-4552	451	17	.	.	PUNCT
hassl-4552	452	1	journal	journal	NOUN
hassl-4552	452	2	of	of	ADP
hassl-4552	452	3	hospitality	hospitality	NOUN
hassl-4552	452	4	and	and	CCONJ
hassl-4552	452	5	tourism	tourism	NOUN
hassl-4552	452	6	technology	technology	NOUN
hassl-4552	452	7	,	,	PUNCT
hassl-4552	452	8	15(1	15(1	NUM
hassl-4552	452	9	)	)	PUNCT
hassl-4552	452	10	,	,	PUNCT
hassl-4552	452	11	123	123	NUM
hassl-4552	452	12	-	-	SYM
hassl-4552	452	13	137	137	NUM
hassl-4552	452	14	.	.	PUNCT
hassl-4552	453	1	https://doi.org/10.1108/jhtt-04-2023-0095	https://doi.org/10.1108/jhtt-04-2023-0095	PROPN
hassl-4552	453	2	cao	cao	PROPN
hassl-4552	453	3	,	,	PUNCT
hassl-4552	453	4	s.	s.	PROPN
hassl-4552	453	5	,	,	PUNCT
hassl-4552	453	6	feng	feng	PROPN
hassl-4552	453	7	,	,	PUNCT
hassl-4552	453	8	f.	f.	PROPN
hassl-4552	453	9	,	,	PUNCT
hassl-4552	453	10	chen	chen	PROPN
hassl-4552	453	11	,	,	PUNCT
hassl-4552	453	12	w.	w.	PROPN
hassl-4552	453	13	,	,	PUNCT
hassl-4552	453	14	&	&	CCONJ
hassl-4552	453	15	zhou	zhou	PROPN
hassl-4552	453	16	,	,	PUNCT
hassl-4552	453	17	c.	c.	PROPN
hassl-4552	453	18	(	(	PUNCT
hassl-4552	453	19	2019	2019	NUM
hassl-4552	453	20	)	)	PUNCT
hassl-4552	453	21	.	.	PUNCT
hassl-4552	454	1	does	do	AUX
hassl-4552	454	2	market	market	NOUN
hassl-4552	454	3	competition	competition	NOUN
hassl-4552	454	4	promote	promote	VERB
hassl-4552	454	5	innovation	innovation	NOUN
hassl-4552	454	6	efficiency	efficiency	NOUN
hassl-4552	454	7	in	in	ADP
hassl-4552	454	8	china	china	PROPN
hassl-4552	454	9	’s	’s	PART
hassl-4552	454	10	high	high	ADJ
hassl-4552	454	11	-	-	PUNCT
hassl-4552	454	12	tech	tech	NOUN
hassl-4552	454	13	industries	industry	NOUN
hassl-4552	454	14	?	?	PUNCT
hassl-4552	455	1	technology	technology	NOUN
hassl-4552	455	2	analysis	analysis	NOUN
hassl-4552	455	3	&	&	CCONJ
hassl-4552	455	4	strategic	strategic	ADJ
hassl-4552	455	5	management	management	NOUN
hassl-4552	455	6	,	,	PUNCT
hassl-4552	455	7	32(4	32(4	NUM
hassl-4552	455	8	)	)	PUNCT
hassl-4552	455	9	,	,	PUNCT
hassl-4552	455	10	429–442	429–442	NUM
hassl-4552	455	11	.	.	PUNCT
hassl-4552	456	1	https://doi.org/10.1080/09537325.2019.1667971	https://doi.org/10.1080/09537325.2019.1667971	PROPN
hassl-4552	456	2	capitello	capitello	PROPN
hassl-4552	456	3	,	,	PUNCT
hassl-4552	456	4	r.	r.	PROPN
hassl-4552	456	5	,	,	PUNCT
hassl-4552	456	6	agnoli	agnoli	PROPN
hassl-4552	456	7	,	,	PUNCT
hassl-4552	456	8	l.	l.	PROPN
hassl-4552	456	9	,	,	PUNCT
hassl-4552	456	10	begalli	begalli	PROPN
hassl-4552	456	11	,	,	PUNCT
hassl-4552	456	12	d.	d.	PROPN
hassl-4552	456	13	,	,	PUNCT
hassl-4552	456	14	&	&	CCONJ
hassl-4552	456	15	codurri	codurri	PROPN
hassl-4552	456	16	,	,	PUNCT
hassl-4552	456	17	s.	s.	PROPN
hassl-4552	456	18	(	(	PUNCT
hassl-4552	456	19	2014	2014	NUM
hassl-4552	456	20	)	)	PUNCT
hassl-4552	456	21	.	.	PUNCT
hassl-4552	457	1	social	social	ADJ
hassl-4552	457	2	media	medium	NOUN
hassl-4552	457	3	strategies	strategy	NOUN
hassl-4552	457	4	and	and	CCONJ
hassl-4552	457	5	corporate	corporate	ADJ
hassl-4552	457	6	brand	brand	NOUN
hassl-4552	457	7	visibility	visibility	NOUN
hassl-4552	457	8	in	in	ADP
hassl-4552	457	9	the	the	DET
hassl-4552	457	10	wine	wine	NOUN
hassl-4552	457	11	industry	industry	NOUN
hassl-4552	457	12	:	:	PUNCT
hassl-4552	457	13	lessons	lesson	NOUN
hassl-4552	457	14	from	from	ADP
hassl-4552	457	15	an	an	DET
hassl-4552	457	16	italian	italian	ADJ
hassl-4552	457	17	case	case	NOUN
hassl-4552	457	18	study	study	NOUN
hassl-4552	457	19	.	.	PUNCT
hassl-4552	458	1	euromed	euromed	PROPN
hassl-4552	458	2	journal	journal	PROPN
hassl-4552	458	3	of	of	ADP
hassl-4552	458	4	business	business	NOUN
hassl-4552	458	5	,	,	PUNCT
hassl-4552	458	6	9(2	9(2	NUM
hassl-4552	458	7	)	)	PUNCT
hassl-4552	458	8	,	,	PUNCT
hassl-4552	458	9	129	129	NUM
hassl-4552	458	10	-	-	SYM
hassl-4552	458	11	148	148	NUM
hassl-4552	458	12	.	.	PUNCT
hassl-4552	459	1	https://doi.org/10.1108/emjb-10-2013-0046	https://doi.org/10.1108/emjb-10-2013-0046	PROPN
hassl-4552	459	2	el	el	PROPN
hassl-4552	459	3	khazri	khazri	PROPN
hassl-4552	459	4	,	,	PUNCT
hassl-4552	459	5	a.	a.	NOUN
hassl-4552	459	6	(	(	PUNCT
hassl-4552	459	7	2022	2022	NUM
hassl-4552	459	8	)	)	PUNCT
hassl-4552	459	9	.	.	PUNCT
hassl-4552	460	1	the	the	DET
hassl-4552	460	2	effects	effect	NOUN
hassl-4552	460	3	of	of	ADP
hassl-4552	460	4	e	e	NOUN
hassl-4552	460	5	-	-	NOUN
hassl-4552	460	6	marketing	marketing	NOUN
hassl-4552	460	7	in	in	ADP
hassl-4552	460	8	enhancing	enhance	VERB
hassl-4552	460	9	customer	customer	NOUN
hassl-4552	460	10	loyalty	loyalty	NOUN
hassl-4552	460	11	in	in	ADP
hassl-4552	460	12	moroccan	moroccan	ADJ
hassl-4552	460	13	hotels	hotel	NOUN
hassl-4552	460	14	:	:	PUNCT
hassl-4552	460	15	the	the	DET
hassl-4552	460	16	moderating	moderate	VERB
hassl-4552	460	17	role	role	NOUN
hassl-4552	460	18	of	of	ADP
hassl-4552	460	19	social	social	ADJ
hassl-4552	460	20	media	medium	NOUN
hassl-4552	460	21	.	.	PUNCT
hassl-4552	461	1	international	international	ADJ
hassl-4552	461	2	journal	journal	PROPN
hassl-4552	461	3	of	of	ADP
hassl-4552	461	4	business	business	NOUN
hassl-4552	461	5	and	and	CCONJ
hassl-4552	461	6	technology	technology	NOUN
hassl-4552	461	7	studies	study	NOUN
hassl-4552	461	8	and	and	CCONJ
hassl-4552	461	9	research	research	NOUN
hassl-4552	461	10	,	,	PUNCT
hassl-4552	461	11	4(1	4(1	NOUN
hassl-4552	461	12	)	)	PUNCT
hassl-4552	461	13	,	,	PUNCT
hassl-4552	461	14	1	1	NUM
hassl-4552	461	15	-	-	SYM
hassl-4552	461	16	19	19	NUM
hassl-4552	461	17	.	.	PUNCT
hassl-4552	462	1	https://doi.org/10.5281/zenodo.6425153	https://doi.org/10.5281/zenodo.6425153	PROPN
hassl-4552	462	2	farida	farida	PROPN
hassl-4552	462	3	,	,	PUNCT
hassl-4552	462	4	n.	n.	NOUN
hassl-4552	462	5	,	,	PUNCT
hassl-4552	462	6	naryoso	naryoso	NOUN
hassl-4552	462	7	,	,	PUNCT
hassl-4552	462	8	a.	a.	NOUN
hassl-4552	462	9	,	,	PUNCT
hassl-4552	462	10	&	&	CCONJ
hassl-4552	462	11	yuniawan	yuniawan	PROPN
hassl-4552	462	12	,	,	PUNCT
hassl-4552	462	13	a.	a.	NOUN
hassl-4552	462	14	(	(	PUNCT
hassl-4552	462	15	2017	2017	NUM
hassl-4552	462	16	)	)	PUNCT
hassl-4552	462	17	.	.	PUNCT
hassl-4552	463	1	model	model	NOUN
hassl-4552	463	2	of	of	ADP
hassl-4552	463	3	relationship	relationship	NOUN
hassl-4552	463	4	marketing	marketing	NOUN
hassl-4552	463	5	and	and	CCONJ
hassl-4552	463	6	e	e	NOUN
hassl-4552	463	7	-	-	NOUN
hassl-4552	463	8	commerce	commerce	NOUN
hassl-4552	463	9	in	in	ADP
hassl-4552	463	10	improving	improve	VERB
hassl-4552	463	11	marketing	marketing	NOUN
hassl-4552	463	12	performance	performance	NOUN
hassl-4552	463	13	of	of	ADP
hassl-4552	463	14	batik	batik	NOUN
hassl-4552	463	15	smes	sme	NOUN
hassl-4552	463	16	.	.	PUNCT
hassl-4552	464	1	jurnal	jurnal	ADJ
hassl-4552	464	2	dinamika	dinamika	PROPN
hassl-4552	464	3	manajemen	manajemen	PROPN
hassl-4552	464	4	,	,	PUNCT
hassl-4552	464	5	8(1	8(1	NOUN
hassl-4552	464	6	)	)	PUNCT
hassl-4552	464	7	,	,	PUNCT
hassl-4552	464	8	20	20	NUM
hassl-4552	464	9	-	-	SYM
hassl-4552	464	10	29	29	NUM
hassl-4552	464	11	.	.	PUNCT
hassl-4552	465	1	fornell	fornell	PROPN
hassl-4552	465	2	,	,	PUNCT
hassl-4552	465	3	c.	c.	PROPN
hassl-4552	465	4	,	,	PUNCT
hassl-4552	465	5	&	&	CCONJ
hassl-4552	465	6	larcker	larcker	PROPN
hassl-4552	465	7	,	,	PUNCT
hassl-4552	465	8	d.	d.	PROPN
hassl-4552	465	9	f.	f.	PROPN
hassl-4552	465	10	(	(	PUNCT
hassl-4552	465	11	1981	1981	NUM
hassl-4552	465	12	)	)	PUNCT
hassl-4552	465	13	.	.	PUNCT
hassl-4552	466	1	evaluating	evaluate	VERB
hassl-4552	466	2	structural	structural	ADJ
hassl-4552	466	3	equation	equation	NOUN
hassl-4552	466	4	models	model	NOUN
hassl-4552	466	5	with	with	ADP
hassl-4552	466	6	unobservable	unobservable	ADJ
hassl-4552	466	7	variables	variable	NOUN
hassl-4552	466	8	and	and	CCONJ
hassl-4552	466	9	measurement	measurement	NOUN
hassl-4552	466	10	error	error	NOUN
hassl-4552	466	11	.	.	PUNCT
hassl-4552	467	1	journal	journal	NOUN
hassl-4552	467	2	of	of	ADP
hassl-4552	467	3	marketing	marketing	NOUN
hassl-4552	467	4	research	research	NOUN
hassl-4552	467	5	,	,	PUNCT
hassl-4552	467	6	18(1	18(1	NUM
hassl-4552	467	7	)	)	PUNCT
hassl-4552	467	8	,	,	PUNCT
hassl-4552	467	9	39	39	NUM
hassl-4552	467	10	-	-	SYM
hassl-4552	467	11	50	50	NUM
hassl-4552	467	12	.	.	PUNCT
hassl-4552	468	1	https://doi.org/10.1177/002224378101800104	https://doi.org/10.1177/002224378101800104	PUNCT
hassl-4552	468	2	göçen	göçen	PROPN
hassl-4552	468	3	,	,	PUNCT
hassl-4552	468	4	g.	g.	PROPN
hassl-4552	468	5	,	,	PUNCT
hassl-4552	468	6	&	&	CCONJ
hassl-4552	468	7	okur	okur	PROPN
hassl-4552	468	8	,	,	PUNCT
hassl-4552	468	9	a.	a.	NOUN
hassl-4552	468	10	(	(	PUNCT
hassl-4552	468	11	2017	2017	NUM
hassl-4552	468	12	)	)	PUNCT
hassl-4552	468	13	.	.	PUNCT
hassl-4552	469	1	frequency	frequency	NOUN
hassl-4552	469	2	of	of	ADP
hassl-4552	469	3	use	use	NOUN
hassl-4552	469	4	of	of	ADP
hassl-4552	469	5	words	word	NOUN
hassl-4552	469	6	in	in	ADP
hassl-4552	469	7	written	write	VERB
hassl-4552	469	8	expressions	expression	NOUN
hassl-4552	469	9	of	of	ADP
hassl-4552	469	10	those	those	PRON
hassl-4552	469	11	learning	learn	VERB
hassl-4552	469	12	turkish	turkish	ADJ
hassl-4552	469	13	as	as	ADP
hassl-4552	469	14	a	a	DET
hassl-4552	469	15	foreign	foreign	ADJ
hassl-4552	469	16	language	language	NOUN
hassl-4552	469	17	.	.	PUNCT
hassl-4552	470	1	erzincan	erzincan	PROPN
hassl-4552	470	2	üniversitesi	üniversitesi	PROPN
hassl-4552	470	3	eğitim	eğitim	PROPN
hassl-4552	470	4	fakültesi	fakültesi	PROPN
hassl-4552	470	5	dergisi	dergisi	PROPN
hassl-4552	470	6	,	,	PUNCT
hassl-4552	470	7	19(3	19(3	NUM
hassl-4552	470	8	)	)	PUNCT
hassl-4552	470	9	,	,	PUNCT
hassl-4552	470	10	119	119	NUM
hassl-4552	470	11	-	-	SYM
hassl-4552	470	12	136	136	NUM
hassl-4552	470	13	.	.	PUNCT
hassl-4552	470	14	https://doi.org/10.17556/erziefd.336484	https://doi.org/10.17556/erziefd.336484	NOUN
hassl-4552	470	15	hair	hair	PROPN
hassl-4552	470	16	jr	jr	PROPN
hassl-4552	470	17	,	,	PUNCT
hassl-4552	470	18	j.	j.	PROPN
hassl-4552	470	19	f.	f.	PROPN
hassl-4552	470	20	,	,	PUNCT
hassl-4552	470	21	sarstedt	sarstedt	NOUN
hassl-4552	470	22	,	,	PUNCT
hassl-4552	470	23	m.	m.	NOUN
hassl-4552	470	24	,	,	PUNCT
hassl-4552	470	25	hopkins	hopkins	PROPN
hassl-4552	470	26	,	,	PUNCT
hassl-4552	470	27	l.	l.	PROPN
hassl-4552	470	28	,	,	PUNCT
hassl-4552	470	29	&	&	CCONJ
hassl-4552	470	30	kuppelwieser	kuppelwieser	PROPN
hassl-4552	470	31	,	,	PUNCT
hassl-4552	470	32	v.	v.	PROPN
hassl-4552	470	33	g.	g.	PROPN
hassl-4552	470	34	(	(	PUNCT
hassl-4552	470	35	2014	2014	NUM
hassl-4552	470	36	)	)	PUNCT
hassl-4552	470	37	.	.	PUNCT
hassl-4552	471	1	partial	partial	ADJ
hassl-4552	471	2	least	least	ADJ
hassl-4552	471	3	squares	square	VERB
hassl-4552	471	4	structural	structural	ADJ
hassl-4552	471	5	equation	equation	NOUN
hassl-4552	471	6	modeling	modeling	NOUN
hassl-4552	471	7	(	(	PUNCT
hassl-4552	471	8	pls	pls	INTJ
hassl-4552	471	9	-	-	PUNCT
hassl-4552	471	10	sem	sem	NOUN
hassl-4552	471	11	):	):	PUNCT
hassl-4552	471	12	an	an	DET
hassl-4552	471	13	emerging	emerge	VERB
hassl-4552	471	14	tool	tool	NOUN
hassl-4552	471	15	in	in	ADP
hassl-4552	471	16	business	business	NOUN
hassl-4552	471	17	research	research	NOUN
hassl-4552	471	18	.	.	PUNCT
hassl-4552	472	1	european	european	PROPN
hassl-4552	472	2	business	business	PROPN
hassl-4552	472	3	review	review	PROPN
hassl-4552	472	4	,	,	PUNCT
hassl-4552	472	5	26(2	26(2	NUM
hassl-4552	472	6	)	)	PUNCT
hassl-4552	472	7	,	,	PUNCT
hassl-4552	472	8	106	106	NUM
hassl-4552	472	9	-	-	SYM
hassl-4552	472	10	121	121	NUM
hassl-4552	472	11	.	.	PUNCT
hassl-4552	473	1	https://doi.org/10.1108/ebr-10-2013-0128	https://doi.org/10.1108/ebr-10-2013-0128	ADJ
hassl-4552	473	2	handoyo	handoyo	PROPN
hassl-4552	473	3	,	,	PUNCT
hassl-4552	473	4	r.	r.	PROPN
hassl-4552	473	5	d.	d.	PROPN
hassl-4552	473	6	,	,	PUNCT
hassl-4552	473	7	alfani	alfani	PROPN
hassl-4552	473	8	,	,	PUNCT
hassl-4552	473	9	s.	s.	PROPN
hassl-4552	473	10	p.	p.	PROPN
hassl-4552	473	11	,	,	PUNCT
hassl-4552	473	12	ibrahim	ibrahim	PROPN
hassl-4552	473	13	,	,	PUNCT
hassl-4552	473	14	k.	k.	PROPN
hassl-4552	473	15	h.	h.	PROPN
hassl-4552	473	16	,	,	PUNCT
hassl-4552	473	17	sarmidi	sarmidi	ADJ
hassl-4552	473	18	,	,	PUNCT
hassl-4552	473	19	t.	t.	PROPN
hassl-4552	473	20	,	,	PUNCT
hassl-4552	473	21	&	&	CCONJ
hassl-4552	473	22	haryanto	haryanto	NOUN
hassl-4552	473	23	,	,	PUNCT
hassl-4552	473	24	t.	t.	PROPN
hassl-4552	473	25	(	(	PUNCT
hassl-4552	473	26	2023	2023	NUM
hassl-4552	473	27	)	)	PUNCT
hassl-4552	473	28	.	.	PUNCT
hassl-4552	474	1	exchange	exchange	NOUN
hassl-4552	474	2	rate	rate	NOUN
hassl-4552	474	3	volatility	volatility	NOUN
hassl-4552	474	4	and	and	CCONJ
hassl-4552	474	5	manufacturing	manufacturing	NOUN
hassl-4552	474	6	commodity	commodity	NOUN
hassl-4552	474	7	exports	export	NOUN
hassl-4552	474	8	in	in	ADP
hassl-4552	474	9	asean-5	asean-5	NUM
hassl-4552	474	10	:	:	PUNCT
hassl-4552	474	11	a	a	DET
hassl-4552	474	12	symmetric	symmetric	ADJ
hassl-4552	474	13	and	and	CCONJ
hassl-4552	474	14	asymmetric	asymmetric	ADJ
hassl-4552	474	15	approach	approach	NOUN
hassl-4552	474	16	.	.	PUNCT
hassl-4552	475	1	heliyon	heliyon	NOUN
hassl-4552	475	2	,	,	PUNCT
hassl-4552	475	3	9(2	9(2	NUM
hassl-4552	475	4	)	)	PUNCT
hassl-4552	475	5	,	,	PUNCT
hassl-4552	475	6	e13067	e13067	PROPN
hassl-4552	475	7	.	.	PUNCT
hassl-4552	476	1	https://doi.org/10.1016/j.heliyon.2023.e13067	https://doi.org/10.1016/j.heliyon.2023.e13067	PROPN
hassl-4552	476	2	harrigan	harrigan	PROPN
hassl-4552	476	3	,	,	PUNCT
hassl-4552	476	4	p.	p.	PROPN
hassl-4552	476	5	,	,	PUNCT
hassl-4552	476	6	ramsey	ramsey	PROPN
hassl-4552	476	7	,	,	PUNCT
hassl-4552	476	8	e.	e.	PROPN
hassl-4552	476	9	,	,	PUNCT
hassl-4552	476	10	&	&	CCONJ
hassl-4552	476	11	ibbotson	ibbotson	PROPN
hassl-4552	476	12	,	,	PUNCT
hassl-4552	476	13	p.	p.	NOUN
hassl-4552	476	14	(	(	PUNCT
hassl-4552	476	15	2012	2012	NUM
hassl-4552	476	16	)	)	PUNCT
hassl-4552	476	17	.	.	PUNCT
hassl-4552	477	1	entrepreneurial	entrepreneurial	ADJ
hassl-4552	477	2	marketing	marketing	NOUN
hassl-4552	477	3	in	in	ADP
hassl-4552	477	4	smes	sme	NOUN
hassl-4552	477	5	:	:	PUNCT
hassl-4552	477	6	the	the	DET
hassl-4552	477	7	key	key	ADJ
hassl-4552	477	8	capabilities	capability	NOUN
hassl-4552	477	9	of	of	ADP
hassl-4552	477	10	e‐crm	e‐crm	PROPN
hassl-4552	477	11	.	.	PROPN
hassl-4552	477	12	journal	journal	PROPN
hassl-4552	477	13	of	of	ADP
hassl-4552	477	14	research	research	NOUN
hassl-4552	477	15	in	in	ADP
hassl-4552	477	16	marketing	marketing	NOUN
hassl-4552	477	17	and	and	CCONJ
hassl-4552	477	18	entrepreneurship	entrepreneurship	NOUN
hassl-4552	477	19	,	,	PUNCT
hassl-4552	477	20	14(1	14(1	NUM
hassl-4552	477	21	)	)	PUNCT
hassl-4552	477	22	,	,	PUNCT
hassl-4552	477	23	40	40	NUM
hassl-4552	477	24	-	-	SYM
hassl-4552	477	25	64	64	NUM
hassl-4552	477	26	.	.	PUNCT
hassl-4552	478	1	https://doi.org/10.1108/14715201211246760	https://doi.org/10.1108/14715201211246760	NOUN
hassl-4552	478	2	hollenbeck	hollenbeck	NOUN
hassl-4552	478	3	,	,	PUNCT
hassl-4552	478	4	c.	c.	PROPN
hassl-4552	478	5	r.	r.	PROPN
hassl-4552	478	6	,	,	PUNCT
hassl-4552	478	7	&	&	CCONJ
hassl-4552	478	8	patrick	patrick	PROPN
hassl-4552	478	9	,	,	PUNCT
hassl-4552	478	10	v.	v.	ADP
hassl-4552	478	11	m.	m.	NOUN
hassl-4552	478	12	(	(	PUNCT
hassl-4552	478	13	2023	2023	NUM
hassl-4552	478	14	)	)	PUNCT
hassl-4552	478	15	.	.	PUNCT
hassl-4552	479	1	a	a	DET
hassl-4552	479	2	recipe	recipe	NOUN
hassl-4552	479	3	for	for	ADP
hassl-4552	479	4	inclusion	inclusion	NOUN
hassl-4552	479	5	:	:	PUNCT
hassl-4552	479	6	a	a	DET
hassl-4552	479	7	six	six	NUM
hassl-4552	479	8	-	-	PUNCT
hassl-4552	479	9	step	step	NOUN
hassl-4552	479	10	journey	journey	NOUN
hassl-4552	479	11	to	to	ADP
hassl-4552	479	12	teaching	teach	VERB
hassl-4552	479	13	inclusive	inclusive	ADJ
hassl-4552	479	14	marketing	marketing	NOUN
hassl-4552	479	15	orientation	orientation	NOUN
hassl-4552	479	16	.	.	PUNCT
hassl-4552	480	1	marketing	marketing	NOUN
hassl-4552	480	2	education	education	NOUN
hassl-4552	480	3	review	review	NOUN
hassl-4552	480	4	,	,	PUNCT
hassl-4552	480	5	33(2	33(2	NUM
hassl-4552	480	6	)	)	PUNCT
hassl-4552	480	7	,	,	PUNCT
hassl-4552	480	8	142	142	NUM
hassl-4552	480	9	-	-	SYM
hassl-4552	480	10	148	148	NUM
hassl-4552	480	11	.	.	PUNCT
hassl-4552	481	1	hosseini	hosseini	PROPN
hassl-4552	481	2	,	,	PUNCT
hassl-4552	481	3	a.	a.	PROPN
hassl-4552	481	4	,	,	PUNCT
hassl-4552	481	5	hooshanfar	hooshanfar	ADV
hassl-4552	481	6	,	,	PUNCT
hassl-4552	481	7	k.	k.	PROPN
hassl-4552	481	8	,	,	PUNCT
hassl-4552	481	9	omrani	omrani	PROPN
hassl-4552	481	10	,	,	PUNCT
hassl-4552	481	11	p.	p.	PROPN
hassl-4552	481	12	,	,	PUNCT
hassl-4552	481	13	toosi	toosi	PROPN
hassl-4552	481	14	,	,	PUNCT
hassl-4552	481	15	r.	r.	PROPN
hassl-4552	481	16	,	,	PUNCT
hassl-4552	481	17	toosi	toosi	PROPN
hassl-4552	481	18	,	,	PUNCT
hassl-4552	481	19	r.	r.	PROPN
hassl-4552	481	20	,	,	PUNCT
hassl-4552	481	21	ebrahimian	ebrahimian	PROPN
hassl-4552	481	22	,	,	PUNCT
hassl-4552	481	23	z.	z.	PROPN
hassl-4552	481	24	,	,	PUNCT
hassl-4552	481	25	&	&	CCONJ
hassl-4552	481	26	akhaee	akhaee	PROPN
hassl-4552	481	27	,	,	PUNCT
hassl-4552	481	28	m.	m.	NOUN
hassl-4552	481	29	a.	a.	NOUN
hassl-4552	481	30	(	(	PUNCT
hassl-4552	481	31	2025	2025	NUM
hassl-4552	481	32	)	)	PUNCT
hassl-4552	481	33	.	.	PUNCT
hassl-4552	482	1	brand	brand	NOUN
hassl-4552	482	2	visibility	visibility	NOUN
hassl-4552	482	3	in	in	ADP
hassl-4552	482	4	packaging	packaging	NOUN
hassl-4552	482	5	:	:	PUNCT
hassl-4552	482	6	a	a	DET
hassl-4552	482	7	deep	deep	ADJ
hassl-4552	482	8	learning	learning	NOUN
hassl-4552	482	9	approach	approach	NOUN
hassl-4552	482	10	for	for	ADP
hassl-4552	482	11	logo	logo	NOUN
hassl-4552	482	12	detection	detection	NOUN
hassl-4552	482	13	,	,	PUNCT
hassl-4552	482	14	saliency	saliency	NOUN
hassl-4552	482	15	-	-	PUNCT
hassl-4552	482	16	map	map	NOUN
hassl-4552	482	17	prediction	prediction	NOUN
hassl-4552	482	18	,	,	PUNCT
hassl-4552	482	19	and	and	CCONJ
hassl-4552	482	20	logo	logo	NOUN
hassl-4552	482	21	placement	placement	NOUN
hassl-4552	482	22	analysis	analysis	NOUN
hassl-4552	482	23	.	.	PUNCT
hassl-4552	483	1	discover	discover	VERB
hassl-4552	483	2	applied	applied	ADJ
hassl-4552	483	3	sciences	science	NOUN
hassl-4552	483	4	,	,	PUNCT
hassl-4552	483	5	7	7	NUM
hassl-4552	483	6	,	,	PUNCT
hassl-4552	483	7	537	537	NUM
hassl-4552	483	8	.	.	NOUN
hassl-4552	483	9	https://doi.org/10.1007/s42452-025-07043-9	https://doi.org/10.1007/s42452-025-07043-9	NUM
hassl-4552	483	10	huang	huang	PROPN
hassl-4552	483	11	,	,	PUNCT
hassl-4552	483	12	h.-l	h.-l	PROPN
hassl-4552	483	13	.	.	PUNCT
hassl-4552	483	14	,	,	PUNCT
hassl-4552	483	15	&	&	CCONJ
hassl-4552	483	16	chen	chen	PROPN
hassl-4552	483	17	,	,	PUNCT
hassl-4552	483	18	y.-y	y.-y	PROPN
hassl-4552	483	19	.	.	PUNCT
hassl-4552	484	1	(	(	PUNCT
hassl-4552	484	2	2019	2019	NUM
hassl-4552	484	3	)	)	PUNCT
hassl-4552	484	4	.	.	PUNCT
hassl-4552	485	1	toward	toward	ADP
hassl-4552	485	2	an	an	DET
hassl-4552	485	3	understanding	understanding	NOUN
hassl-4552	485	4	of	of	ADP
hassl-4552	485	5	the	the	DET
hassl-4552	485	6	antecedents	antecedent	NOUN
hassl-4552	485	7	of	of	ADP
hassl-4552	485	8	e	e	NOUN
hassl-4552	485	9	-	-	ADJ
hassl-4552	485	10	marketing	marketing	ADJ
hassl-4552	485	11	orientation	orientation	NOUN
hassl-4552	485	12	:	:	PUNCT
hassl-4552	485	13	the	the	DET
hassl-4552	485	14	role	role	NOUN
hassl-4552	485	15	of	of	ADP
hassl-4552	485	16	the	the	DET
hassl-4552	485	17	fit	fit	NOUN
hassl-4552	485	18	.	.	PUNCT
hassl-4552	486	1	in	in	ADP
hassl-4552	486	2	:	:	PUNCT
hassl-4552	486	3	rossi	rossi	ADJ
hassl-4552	486	4	,	,	PUNCT
hassl-4552	486	5	p.	p.	PROPN
hassl-4552	486	6	,	,	PUNCT
hassl-4552	486	7	krey	krey	PROPN
hassl-4552	486	8	,	,	PUNCT
hassl-4552	486	9	n.	n.	PROPN
hassl-4552	486	10	(	(	PUNCT
hassl-4552	486	11	eds	ed	NOUN
hassl-4552	486	12	)	)	PUNCT
hassl-4552	486	13	finding	find	VERB
hassl-4552	486	14	new	new	ADJ
hassl-4552	486	15	ways	way	NOUN
hassl-4552	486	16	to	to	PART
hassl-4552	486	17	engage	engage	VERB
hassl-4552	486	18	and	and	CCONJ
hassl-4552	486	19	satisfy	satisfy	VERB
hassl-4552	486	20	global	global	ADJ
hassl-4552	486	21	customers	customer	NOUN
hassl-4552	486	22	.	.	PUNCT
hassl-4552	487	1	paper	paper	NOUN
hassl-4552	487	2	presented	present	VERB
hassl-4552	487	3	at	at	ADP
hassl-4552	487	4	the	the	DET
hassl-4552	487	5	amswmc	amswmc	PROPN
hassl-4552	487	6	2018	2018	NUM
hassl-4552	487	7	.	.	PUNCT
hassl-4552	488	1	developments	development	NOUN
hassl-4552	488	2	in	in	ADP
hassl-4552	488	3	marketing	marketing	NOUN
hassl-4552	488	4	science	science	NOUN
hassl-4552	488	5	:	:	PUNCT
hassl-4552	488	6	proceedings	proceeding	NOUN
hassl-4552	488	7	of	of	ADP
hassl-4552	488	8	the	the	DET
hassl-4552	488	9	academy	academy	NOUN
hassl-4552	488	10	of	of	ADP
hassl-4552	488	11	marketing	marketing	NOUN
hassl-4552	488	12	science	science	NOUN
hassl-4552	488	13	.	.	PUNCT
hassl-4552	489	1	springer	springer	NOUN
hassl-4552	489	2	,	,	PUNCT
hassl-4552	489	3	cham	cham	PROPN
hassl-4552	489	4	.	.	PUNCT
hassl-4552	490	1	https://doi.org/10.5267/j.ijdns.2023.3.004	https://doi.org/10.5267/j.ijdns.2023.3.004	PROPN
hassl-4552	490	2	https://doi.org/10.3390/su12041346	https://doi.org/10.3390/su12041346	VERB
hassl-4552	490	3	https://doi.org/10.47191/ijcsrr/v5-i7-48	https://doi.org/10.47191/ijcsrr/v5-i7-48	PRON
hassl-4552	490	4	https://doi.org/10.1108/ijppm-03-2017-0078	https://doi.org/10.1108/ijppm-03-2017-0078	PROPN
hassl-4552	490	5	https://doi.org/10.1108/jhtt-04-2023-0095	https://doi.org/10.1108/jhtt-04-2023-0095	PROPN
hassl-4552	490	6	https://doi.org/10.1080/09537325.2019.1667971	https://doi.org/10.1080/09537325.2019.1667971	PROPN
hassl-4552	490	7	https://doi.org/10.1108/emjb-10-2013-0046	https://doi.org/10.1108/emjb-10-2013-0046	PROPN
hassl-4552	490	8	https://doi.org/10.5281/zenodo.6425153	https://doi.org/10.5281/zenodo.6425153	PROPN
hassl-4552	490	9	https://doi.org/10.1177/002224378101800104	https://doi.org/10.1177/002224378101800104	NOUN
hassl-4552	490	10	https://doi.org/10.17556/erziefd.336484	https://doi.org/10.17556/erziefd.336484	NOUN
hassl-4552	490	11	https://doi.org/10.1108/ebr-10-2013-0128	https://doi.org/10.1108/ebr-10-2013-0128	SCONJ
hassl-4552	490	12	https://doi.org/10.1016/j.heliyon.2023.e13067	https://doi.org/10.1016/j.heliyon.2023.e13067	NOUN
hassl-4552	490	13	https://doi.org/10.1108/14715201211246760	https://doi.org/10.1108/14715201211246760	NUM
hassl-4552	490	14	https://doi.org/10.1007/s42452-025-07043-9	https://doi.org/10.1007/s42452-025-07043-9	NUM
hassl-4552	490	15	humanities	humanity	NOUN
hassl-4552	490	16	and	and	CCONJ
hassl-4552	490	17	social	social	ADJ
hassl-4552	490	18	sciences	science	NOUN
hassl-4552	490	19	letters	letter	NOUN
hassl-4552	490	20	,	,	PUNCT
hassl-4552	490	21	2025	2025	NUM
hassl-4552	490	22	,	,	PUNCT
hassl-4552	490	23	14(1	14(1	NUM
hassl-4552	490	24	):	):	PUNCT
hassl-4552	490	25	59	59	NUM
hassl-4552	490	26	-	-	SYM
hassl-4552	490	27	80	80	NUM
hassl-4552	490	28	77	77	NUM
hassl-4552	490	29	©	©	PROPN
hassl-4552	490	30	2026	2026	NUM
hassl-4552	490	31	conscientia	conscientia	PROPN
hassl-4552	490	32	beam	beam	PROPN
hassl-4552	490	33	.	.	PUNCT
hassl-4552	491	1	all	all	DET
hassl-4552	491	2	rights	right	NOUN
hassl-4552	491	3	reserved	reserve	VERB
hassl-4552	491	4	.	.	PUNCT
hassl-4552	492	1	jafari	jafari	ADJ
hassl-4552	492	2	,	,	PUNCT
hassl-4552	492	3	p.	p.	NOUN
hassl-4552	492	4	,	,	PUNCT
hassl-4552	492	5	fakhimiazar	fakhimiazar	PROPN
hassl-4552	492	6	,	,	PUNCT
hassl-4552	492	7	s.	s.	PROPN
hassl-4552	492	8	,	,	PUNCT
hassl-4552	492	9	iranzadeh	iranzadeh	PROPN
hassl-4552	492	10	,	,	PUNCT
hassl-4552	492	11	s.	s.	PROPN
hassl-4552	492	12	,	,	PUNCT
hassl-4552	492	13	&	&	CCONJ
hassl-4552	492	14	budaghi	budaghi	PROPN
hassl-4552	492	15	,	,	PUNCT
hassl-4552	492	16	k.	k.	PROPN
hassl-4552	492	17	h.	h.	PROPN
hassl-4552	492	18	(	(	PUNCT
hassl-4552	492	19	2023	2023	NUM
hassl-4552	492	20	)	)	PUNCT
hassl-4552	492	21	.	.	PUNCT
hassl-4552	493	1	development	development	NOUN
hassl-4552	493	2	of	of	ADP
hassl-4552	493	3	a	a	DET
hassl-4552	493	4	social	social	ADJ
hassl-4552	493	5	media	media	NOUN
hassl-4552	493	6	branding	branding	NOUN
hassl-4552	493	7	model	model	NOUN
hassl-4552	493	8	for	for	ADP
hassl-4552	493	9	marketing	marketing	NOUN
hassl-4552	493	10	consultancy	consultancy	NOUN
hassl-4552	493	11	:	:	PUNCT
hassl-4552	493	12	a	a	DET
hassl-4552	493	13	study	study	NOUN
hassl-4552	493	14	on	on	ADP
hassl-4552	493	15	content	content	NOUN
hassl-4552	493	16	sharing	sharing	NOUN
hassl-4552	493	17	practices	practice	NOUN
hassl-4552	493	18	.	.	PUNCT
hassl-4552	494	1	international	international	ADJ
hassl-4552	494	2	journal	journal	PROPN
hassl-4552	494	3	of	of	ADP
hassl-4552	494	4	innovation	innovation	NOUN
hassl-4552	494	5	management	management	NOUN
hassl-4552	494	6	and	and	CCONJ
hassl-4552	494	7	organizational	organizational	ADJ
hassl-4552	494	8	behavior	behavior	NOUN
hassl-4552	494	9	,	,	PUNCT
hassl-4552	494	10	3(3	3(3	NUM
hassl-4552	494	11	)	)	PUNCT
hassl-4552	494	12	,	,	PUNCT
hassl-4552	494	13	100	100	NUM
hassl-4552	494	14	-	-	SYM
hassl-4552	494	15	105	105	NUM
hassl-4552	494	16	.	.	PUNCT
hassl-4552	495	1	https://doi.org/10.61838/kman.ijimob.3.3.12	https://doi.org/10.61838/kman.ijimob.3.3.12	PROPN
hassl-4552	495	2	jung	jung	PROPN
hassl-4552	495	3	,	,	PUNCT
hassl-4552	495	4	s.-u	s.-u	PROPN
hassl-4552	495	5	.	.	PUNCT
hassl-4552	495	6	,	,	PUNCT
hassl-4552	495	7	&	&	CCONJ
hassl-4552	495	8	shegai	shegai	NOUN
hassl-4552	495	9	,	,	PUNCT
hassl-4552	495	10	v.	v.	CCONJ
hassl-4552	495	11	(	(	PUNCT
hassl-4552	495	12	2023	2023	NUM
hassl-4552	495	13	)	)	PUNCT
hassl-4552	495	14	.	.	PUNCT
hassl-4552	496	1	the	the	DET
hassl-4552	496	2	impact	impact	NOUN
hassl-4552	496	3	of	of	ADP
hassl-4552	496	4	digital	digital	ADJ
hassl-4552	496	5	marketing	marketing	NOUN
hassl-4552	496	6	innovation	innovation	NOUN
hassl-4552	496	7	on	on	ADP
hassl-4552	496	8	firm	firm	ADJ
hassl-4552	496	9	performance	performance	NOUN
hassl-4552	496	10	:	:	PUNCT
hassl-4552	496	11	mediation	mediation	NOUN
hassl-4552	496	12	by	by	ADP
hassl-4552	496	13	marketing	marketing	NOUN
hassl-4552	496	14	capability	capability	NOUN
hassl-4552	496	15	and	and	CCONJ
hassl-4552	496	16	moderation	moderation	NOUN
hassl-4552	496	17	by	by	ADP
hassl-4552	496	18	firm	firm	ADJ
hassl-4552	496	19	size	size	NOUN
hassl-4552	496	20	.	.	PUNCT
hassl-4552	497	1	sustainability	sustainability	NOUN
hassl-4552	497	2	,	,	PUNCT
hassl-4552	497	3	15(7	15(7	NUM
hassl-4552	497	4	)	)	PUNCT
hassl-4552	497	5	,	,	PUNCT
hassl-4552	497	6	5711	5711	NUM
hassl-4552	497	7	.	.	PUNCT
hassl-4552	498	1	https://doi.org/10.3390/su15075711	https://doi.org/10.3390/su15075711	NOUN
hassl-4552	499	1	khalaf	khalaf	PROPN
hassl-4552	499	2	,	,	PUNCT
hassl-4552	499	3	m.	m.	NOUN
hassl-4552	499	4	a.-r	a.-r	PROPN
hassl-4552	499	5	.	.	PUNCT
hassl-4552	500	1	(	(	PUNCT
hassl-4552	500	2	2023	2023	NUM
hassl-4552	500	3	)	)	PUNCT
hassl-4552	500	4	.	.	PUNCT
hassl-4552	501	1	assessing	assess	VERB
hassl-4552	501	2	the	the	DET
hassl-4552	501	3	tools	tool	NOUN
hassl-4552	501	4	of	of	ADP
hassl-4552	501	5	digital	digital	ADJ
hassl-4552	501	6	brand	brand	NOUN
hassl-4552	501	7	marketing	marketing	NOUN
hassl-4552	501	8	in	in	ADP
hassl-4552	501	9	the	the	DET
hassl-4552	501	10	egyptian	egyptian	ADJ
hassl-4552	501	11	travel	travel	NOUN
hassl-4552	501	12	agencies	agency	NOUN
hassl-4552	501	13	and	and	CCONJ
hassl-4552	501	14	their	their	PRON
hassl-4552	501	15	influence	influence	NOUN
hassl-4552	501	16	on	on	ADP
hassl-4552	501	17	domestic	domestic	ADJ
hassl-4552	501	18	tourists	tourist	NOUN
hassl-4552	501	19	'	'	PART
hassl-4552	501	20	loyalty	loyalty	NOUN
hassl-4552	501	21	.	.	PUNCT
hassl-4552	502	1	journal	journal	PROPN
hassl-4552	502	2	of	of	ADP
hassl-4552	502	3	association	association	PROPN
hassl-4552	502	4	of	of	ADP
hassl-4552	502	5	arab	arab	ADJ
hassl-4552	502	6	universities	university	NOUN
hassl-4552	502	7	for	for	ADP
hassl-4552	502	8	tourism	tourism	NOUN
hassl-4552	502	9	and	and	CCONJ
hassl-4552	502	10	hospitality	hospitality	NOUN
hassl-4552	502	11	,	,	PUNCT
hassl-4552	502	12	24(1	24(1	NUM
hassl-4552	502	13	)	)	PUNCT
hassl-4552	502	14	,	,	PUNCT
hassl-4552	502	15	367	367	NUM
hassl-4552	502	16	-	-	SYM
hassl-4552	502	17	388	388	NUM
hassl-4552	502	18	.	.	PUNCT
hassl-4552	503	1	https://doi.org/10.21608/jaauth.2023.239805.1506	https://doi.org/10.21608/jaauth.2023.239805.1506	NUM
hassl-4552	503	2	lawal	lawal	PROPN
hassl-4552	503	3	,	,	PUNCT
hassl-4552	503	4	l.	l.	PROPN
hassl-4552	503	5	o.	o.	PROPN
hassl-4552	503	6	,	,	PUNCT
hassl-4552	503	7	&	&	CCONJ
hassl-4552	503	8	adejuwon	adejuwon	VERB
hassl-4552	503	9	,	,	PUNCT
hassl-4552	503	10	j.	j.	PROPN
hassl-4552	503	11	a.	a.	PROPN
hassl-4552	503	12	(	(	PUNCT
hassl-4552	503	13	2022	2022	NUM
hassl-4552	503	14	)	)	PUNCT
hassl-4552	503	15	.	.	PUNCT
hassl-4552	504	1	social	social	ADJ
hassl-4552	504	2	media	medium	NOUN
hassl-4552	504	3	marketing	marketing	NOUN
hassl-4552	504	4	and	and	CCONJ
hassl-4552	504	5	brand	brand	NOUN
hassl-4552	504	6	loyalty	loyalty	NOUN
hassl-4552	504	7	of	of	ADP
hassl-4552	504	8	selected	select	VERB
hassl-4552	504	9	small	small	ADJ
hassl-4552	504	10	and	and	CCONJ
hassl-4552	504	11	medium	medium	ADJ
hassl-4552	504	12	enterprises	enterprise	NOUN
hassl-4552	504	13	(	(	PUNCT
hassl-4552	504	14	smes	sme	NOUN
hassl-4552	504	15	)	)	PUNCT
hassl-4552	504	16	in	in	ADP
hassl-4552	504	17	south	south	PROPN
hassl-4552	504	18	-	-	PUNCT
hassl-4552	504	19	west	west	PROPN
hassl-4552	504	20	nigeria	nigeria	PROPN
hassl-4552	504	21	.	.	PUNCT
hassl-4552	505	1	world	world	PROPN
hassl-4552	505	2	journal	journal	PROPN
hassl-4552	505	3	of	of	ADP
hassl-4552	505	4	advanced	advanced	ADJ
hassl-4552	505	5	research	research	NOUN
hassl-4552	505	6	and	and	CCONJ
hassl-4552	505	7	reviews	review	NOUN
hassl-4552	505	8	,	,	PUNCT
hassl-4552	505	9	16(03	16(03	PROPN
hassl-4552	505	10	)	)	PUNCT
hassl-4552	505	11	,	,	PUNCT
hassl-4552	505	12	107–115	107–115	NUM
hassl-4552	505	13	.	.	PUNCT
hassl-4552	506	1	https://doi.org/10.30574/wjarr.2022.16.3.1300	https://doi.org/10.30574/wjarr.2022.16.3.1300	NUM
hassl-4552	506	2	le	le	X
hassl-4552	506	3	,	,	PUNCT
hassl-4552	506	4	a.	a.	PROPN
hassl-4552	506	5	n.	n.	PROPN
hassl-4552	506	6	h.	h.	PROPN
hassl-4552	506	7	,	,	PUNCT
hassl-4552	506	8	khoi	khoi	PROPN
hassl-4552	506	9	,	,	PUNCT
hassl-4552	506	10	n.	n.	PROPN
hassl-4552	506	11	h.	h.	PROPN
hassl-4552	506	12	,	,	PUNCT
hassl-4552	506	13	&	&	CCONJ
hassl-4552	506	14	nguyen	nguyen	PROPN
hassl-4552	506	15	,	,	PUNCT
hassl-4552	506	16	d.	d.	PROPN
hassl-4552	506	17	p.	p.	PROPN
hassl-4552	506	18	(	(	PUNCT
hassl-4552	506	19	2021	2021	NUM
hassl-4552	506	20	)	)	PUNCT
hassl-4552	506	21	.	.	PUNCT
hassl-4552	507	1	unraveling	unravel	VERB
hassl-4552	507	2	the	the	DET
hassl-4552	507	3	dynamic	dynamic	ADJ
hassl-4552	507	4	and	and	CCONJ
hassl-4552	507	5	contingency	contingency	NOUN
hassl-4552	507	6	mechanism	mechanism	NOUN
hassl-4552	507	7	between	between	ADP
hassl-4552	507	8	service	service	NOUN
hassl-4552	507	9	experience	experience	NOUN
hassl-4552	507	10	and	and	CCONJ
hassl-4552	507	11	customer	customer	NOUN
hassl-4552	507	12	engagement	engagement	NOUN
hassl-4552	507	13	with	with	ADP
hassl-4552	507	14	luxury	luxury	NOUN
hassl-4552	507	15	hotel	hotel	NOUN
hassl-4552	507	16	brands	brand	NOUN
hassl-4552	507	17	.	.	PUNCT
hassl-4552	508	1	international	international	ADJ
hassl-4552	508	2	journal	journal	PROPN
hassl-4552	508	3	of	of	ADP
hassl-4552	508	4	hospitality	hospitality	PROPN
hassl-4552	508	5	management	management	NOUN
hassl-4552	508	6	,	,	PUNCT
hassl-4552	508	7	99	99	NUM
hassl-4552	508	8	,	,	PUNCT
hassl-4552	508	9	103057	103057	NUM
hassl-4552	508	10	.	.	PUNCT
hassl-4552	509	1	https://doi.org/10.1016/j.ijhm.2021.103057	https://doi.org/10.1016/j.ijhm.2021.103057	PROPN
hassl-4552	509	2	madaan	madaan	PROPN
hassl-4552	509	3	,	,	PUNCT
hassl-4552	509	4	d.	d.	PROPN
hassl-4552	509	5	,	,	PUNCT
hassl-4552	509	6	singh	singh	PROPN
hassl-4552	509	7	,	,	PUNCT
hassl-4552	509	8	a.	a.	PROPN
hassl-4552	509	9	,	,	PUNCT
hassl-4552	509	10	&	&	CCONJ
hassl-4552	509	11	sharma	sharma	PROPN
hassl-4552	509	12	,	,	PUNCT
hassl-4552	509	13	r.	r.	PROPN
hassl-4552	509	14	(	(	PUNCT
hassl-4552	509	15	2024	2024	NUM
hassl-4552	509	16	)	)	PUNCT
hassl-4552	509	17	.	.	PUNCT
hassl-4552	510	1	embracing	embrace	VERB
hassl-4552	510	2	social	social	ADJ
hassl-4552	510	3	media	medium	NOUN
hassl-4552	510	4	as	as	ADP
hassl-4552	510	5	a	a	DET
hassl-4552	510	6	pivotal	pivotal	ADJ
hassl-4552	510	7	marketing	marketing	NOUN
hassl-4552	510	8	tool	tool	NOUN
hassl-4552	510	9	in	in	ADP
hassl-4552	510	10	the	the	DET
hassl-4552	510	11	hospitality	hospitality	NOUN
hassl-4552	510	12	industry	industry	NOUN
hassl-4552	510	13	:	:	PUNCT
hassl-4552	510	14	amplifying	amplify	VERB
hassl-4552	510	15	brand	brand	NOUN
hassl-4552	510	16	visibility	visibility	NOUN
hassl-4552	510	17	,	,	PUNCT
hassl-4552	510	18	enhancing	enhance	VERB
hassl-4552	510	19	customer	customer	NOUN
hassl-4552	510	20	relationships	relationship	NOUN
hassl-4552	510	21	,	,	PUNCT
hassl-4552	510	22	and	and	CCONJ
hassl-4552	510	23	gaining	gain	VERB
hassl-4552	510	24	a	a	DET
hassl-4552	510	25	competitive	competitive	ADJ
hassl-4552	510	26	edge	edge	NOUN
hassl-4552	510	27	.	.	PUNCT
hassl-4552	511	1	journal	journal	NOUN
hassl-4552	511	2	of	of	ADP
hassl-4552	511	3	hospitality	hospitality	NOUN
hassl-4552	511	4	marketing	marketing	NOUN
hassl-4552	511	5	&	&	CCONJ
hassl-4552	511	6	management	management	NOUN
hassl-4552	511	7	,	,	PUNCT
hassl-4552	511	8	35(2	35(2	NUM
hassl-4552	511	9	)	)	PUNCT
hassl-4552	511	10	,	,	PUNCT
hassl-4552	511	11	145	145	NUM
hassl-4552	511	12	-	-	SYM
hassl-4552	511	13	160	160	NUM
hassl-4552	511	14	.	.	PUNCT
hassl-4552	512	1	mahmutović	mahmutović	PROPN
hassl-4552	512	2	,	,	PUNCT
hassl-4552	512	3	k.	k.	PROPN
hassl-4552	512	4	(	(	PUNCT
hassl-4552	512	5	2021	2021	NUM
hassl-4552	512	6	)	)	PUNCT
hassl-4552	512	7	.	.	PUNCT
hassl-4552	513	1	development	development	NOUN
hassl-4552	513	2	and	and	CCONJ
hassl-4552	513	3	validation	validation	NOUN
hassl-4552	513	4	of	of	ADP
hassl-4552	513	5	the	the	DET
hassl-4552	513	6	scale	scale	NOUN
hassl-4552	513	7	for	for	ADP
hassl-4552	513	8	measuring	measure	VERB
hassl-4552	513	9	digital	digital	ADJ
hassl-4552	513	10	marketing	marketing	NOUN
hassl-4552	513	11	orientation	orientation	NOUN
hassl-4552	513	12	in	in	ADP
hassl-4552	513	13	the	the	DET
hassl-4552	513	14	hotel	hotel	NOUN
hassl-4552	513	15	industry	industry	NOUN
hassl-4552	513	16	.	.	PUNCT
hassl-4552	514	1	ekonomski	ekonomski	PROPN
hassl-4552	514	2	vjesnik	vjesnik	PROPN
hassl-4552	514	3	,	,	PUNCT
hassl-4552	514	4	34(1	34(1	NUM
hassl-4552	514	5	)	)	PUNCT
hassl-4552	514	6	,	,	PUNCT
hassl-4552	514	7	115	115	NUM
hassl-4552	514	8	-	-	SYM
hassl-4552	514	9	129	129	NUM
hassl-4552	514	10	.	.	PUNCT
hassl-4552	515	1	mandal	mandal	PROPN
hassl-4552	515	2	,	,	PUNCT
hassl-4552	515	3	s.	s.	PROPN
hassl-4552	515	4	(	(	PUNCT
hassl-4552	515	5	2017	2017	NUM
hassl-4552	515	6	)	)	PUNCT
hassl-4552	515	7	.	.	PUNCT
hassl-4552	516	1	the	the	DET
hassl-4552	516	2	influence	influence	NOUN
hassl-4552	516	3	of	of	ADP
hassl-4552	516	4	dynamic	dynamic	ADJ
hassl-4552	516	5	capabilities	capability	NOUN
hassl-4552	516	6	on	on	ADP
hassl-4552	516	7	hospital	hospital	NOUN
hassl-4552	516	8	-	-	PUNCT
hassl-4552	516	9	supplier	supplier	NOUN
hassl-4552	516	10	collaboration	collaboration	NOUN
hassl-4552	516	11	and	and	CCONJ
hassl-4552	516	12	hospital	hospital	NOUN
hassl-4552	516	13	supply	supply	NOUN
hassl-4552	516	14	chain	chain	NOUN
hassl-4552	516	15	performance	performance	NOUN
hassl-4552	516	16	.	.	PUNCT
hassl-4552	517	1	international	international	ADJ
hassl-4552	517	2	journal	journal	PROPN
hassl-4552	517	3	of	of	ADP
hassl-4552	517	4	operations	operation	NOUN
hassl-4552	517	5	&	&	CCONJ
hassl-4552	517	6	production	production	NOUN
hassl-4552	517	7	management	management	NOUN
hassl-4552	517	8	,	,	PUNCT
hassl-4552	517	9	37(5	37(5	NUM
hassl-4552	517	10	)	)	PUNCT
hassl-4552	517	11	,	,	PUNCT
hassl-4552	517	12	664	664	NUM
hassl-4552	517	13	-	-	SYM
hassl-4552	517	14	684	684	NUM
hassl-4552	517	15	.	.	PUNCT
hassl-4552	518	1	https://doi.org/10.1108/ijopm-05-2016-0249	https://doi.org/10.1108/ijopm-05-2016-0249	PROPN
hassl-4552	518	2	mcdowell	mcdowell	PROPN
hassl-4552	518	3	marinchak	marinchak	PROPN
hassl-4552	518	4	,	,	PUNCT
hassl-4552	518	5	c.	c.	PROPN
hassl-4552	518	6	l.	l.	PROPN
hassl-4552	518	7	,	,	PUNCT
hassl-4552	518	8	forrest	forrest	PROPN
hassl-4552	518	9	,	,	PUNCT
hassl-4552	518	10	e.	e.	PROPN
hassl-4552	518	11	,	,	PUNCT
hassl-4552	518	12	&	&	CCONJ
hassl-4552	518	13	hoanca	hoanca	PROPN
hassl-4552	518	14	,	,	PUNCT
hassl-4552	518	15	b.	b.	PROPN
hassl-4552	518	16	(	(	PUNCT
hassl-4552	518	17	2018	2018	NUM
hassl-4552	518	18	)	)	PUNCT
hassl-4552	518	19	.	.	PUNCT
hassl-4552	519	1	the	the	DET
hassl-4552	519	2	impact	impact	NOUN
hassl-4552	519	3	of	of	ADP
hassl-4552	519	4	artificial	artificial	ADJ
hassl-4552	519	5	intelligence	intelligence	NOUN
hassl-4552	519	6	and	and	CCONJ
hassl-4552	519	7	virtual	virtual	ADJ
hassl-4552	519	8	personal	personal	ADJ
hassl-4552	519	9	assistants	assistant	NOUN
hassl-4552	519	10	on	on	ADP
hassl-4552	519	11	marketing	marketing	NOUN
hassl-4552	519	12	.	.	PUNCT
hassl-4552	520	1	in	in	ADP
hassl-4552	520	2	m.	m.	PROPN
hassl-4552	520	3	khosrow	khosrow	PROPN
hassl-4552	520	4	-	-	PUNCT
hassl-4552	520	5	pour	pour	NOUN
hassl-4552	520	6	,	,	PUNCT
hassl-4552	520	7	d.b.a	d.b.a	NOUN
hassl-4552	520	8	.	.	PUNCT
hassl-4552	521	1	(	(	PUNCT
hassl-4552	521	2	ed	ed	NOUN
hassl-4552	521	3	.	.	PUNCT
hassl-4552	521	4	)	)	PUNCT
hassl-4552	522	1	,	,	PUNCT
hassl-4552	522	2	encyclopedia	encyclopedia	NOUN
hassl-4552	522	3	of	of	ADP
hassl-4552	522	4	information	information	NOUN
hassl-4552	522	5	science	science	NOUN
hassl-4552	522	6	and	and	CCONJ
hassl-4552	522	7	technology	technology	NOUN
hassl-4552	522	8	.	.	PUNCT
hassl-4552	523	1	in	in	ADP
hassl-4552	523	2	(	(	PUNCT
hassl-4552	523	3	4th	4th	ADJ
hassl-4552	523	4	ed	ed	NOUN
hassl-4552	523	5	.	.	PROPN
hassl-4552	523	6	,	,	PUNCT
hassl-4552	523	7	pp	pp	ADJ
hassl-4552	523	8	.	.	PUNCT
hassl-4552	523	9	57485756	57485756	NUM
hassl-4552	523	10	):	):	PUNCT
hassl-4552	523	11	igi	igi	PROPN
hassl-4552	523	12	global	global	PROPN
hassl-4552	523	13	.	.	PUNCT
hassl-4552	524	1	mohammad	mohammad	PROPN
hassl-4552	524	2	abu	abu	PROPN
hassl-4552	524	3	-	-	PUNCT
hassl-4552	524	4	taweel	taweel	PROPN
hassl-4552	524	5	,	,	PUNCT
hassl-4552	524	6	g.	g.	PROPN
hassl-4552	524	7	,	,	PUNCT
hassl-4552	524	8	ibrahim	ibrahim	PROPN
hassl-4552	524	9	,	,	PUNCT
hassl-4552	524	10	m.	m.	NOUN
hassl-4552	524	11	m.	m.	PROPN
hassl-4552	524	12	,	,	PUNCT
hassl-4552	524	13	khan	khan	PROPN
hassl-4552	524	14	,	,	PUNCT
hassl-4552	524	15	s.	s.	PROPN
hassl-4552	524	16	,	,	PUNCT
hassl-4552	524	17	al	al	PROPN
hassl-4552	524	18	-	-	PUNCT
hassl-4552	524	19	saidi	saidi	PROPN
hassl-4552	524	20	,	,	PUNCT
hassl-4552	524	21	h.	h.	PROPN
hassl-4552	524	22	m.	m.	NOUN
hassl-4552	524	23	,	,	PUNCT
hassl-4552	524	24	alshamrani	alshamrani	NOUN
hassl-4552	524	25	,	,	PUNCT
hassl-4552	524	26	m.	m.	NOUN
hassl-4552	524	27	,	,	PUNCT
hassl-4552	524	28	alhumaydhi	alhumaydhi	PROPN
hassl-4552	524	29	,	,	PUNCT
hassl-4552	524	30	f.	f.	PROPN
hassl-4552	524	31	a.	a.	PROPN
hassl-4552	524	32	,	,	PUNCT
hassl-4552	524	33	&	&	CCONJ
hassl-4552	524	34	alharthi	alharthi	PROPN
hassl-4552	524	35	,	,	PUNCT
hassl-4552	524	36	s.	s.	PROPN
hassl-4552	524	37	s.	s.	PROPN
hassl-4552	524	38	(	(	PUNCT
hassl-4552	524	39	2024	2024	NUM
hassl-4552	524	40	)	)	PUNCT
hassl-4552	524	41	.	.	PUNCT
hassl-4552	525	1	medicinal	medicinal	ADJ
hassl-4552	525	2	importance	importance	NOUN
hassl-4552	525	3	and	and	CCONJ
hassl-4552	525	4	chemosensing	chemosense	VERB
hassl-4552	525	5	applications	application	NOUN
hassl-4552	525	6	of	of	ADP
hassl-4552	525	7	pyridine	pyridine	ADJ
hassl-4552	525	8	derivatives	derivative	NOUN
hassl-4552	525	9	:	:	PUNCT
hassl-4552	525	10	a	a	DET
hassl-4552	525	11	review	review	NOUN
hassl-4552	525	12	.	.	PUNCT
hassl-4552	526	1	critical	critical	ADJ
hassl-4552	526	2	reviews	review	NOUN
hassl-4552	526	3	in	in	ADP
hassl-4552	526	4	analytical	analytical	ADJ
hassl-4552	526	5	chemistry	chemistry	NOUN
hassl-4552	526	6	,	,	PUNCT
hassl-4552	526	7	54(3	54(3	NUM
hassl-4552	526	8	)	)	PUNCT
hassl-4552	526	9	,	,	PUNCT
hassl-4552	526	10	599	599	NUM
hassl-4552	526	11	-	-	SYM
hassl-4552	526	12	616	616	NUM
hassl-4552	526	13	.	.	PUNCT
hassl-4552	527	1	mullatahiri	mullatahiri	PROPN
hassl-4552	527	2	,	,	PUNCT
hassl-4552	527	3	v.	v.	PROPN
hassl-4552	527	4	,	,	PUNCT
hassl-4552	527	5	&	&	CCONJ
hassl-4552	527	6	ukaj	ukaj	PROPN
hassl-4552	527	7	,	,	PUNCT
hassl-4552	527	8	f.	f.	PROPN
hassl-4552	527	9	(	(	PUNCT
hassl-4552	527	10	2019	2019	NUM
hassl-4552	527	11	)	)	PUNCT
hassl-4552	527	12	.	.	PUNCT
hassl-4552	528	1	the	the	DET
hassl-4552	528	2	effects	effect	NOUN
hassl-4552	528	3	of	of	ADP
hassl-4552	528	4	e	e	NOUN
hassl-4552	528	5	-	-	NOUN
hassl-4552	528	6	marketing	marketing	ADJ
hassl-4552	528	7	communications	communication	NOUN
hassl-4552	528	8	on	on	ADP
hassl-4552	528	9	brand	brand	NOUN
hassl-4552	528	10	loyalty	loyalty	NOUN
hassl-4552	528	11	:	:	PUNCT
hassl-4552	528	12	the	the	DET
hassl-4552	528	13	case	case	NOUN
hassl-4552	528	14	of	of	ADP
hassl-4552	528	15	mobile	mobile	ADJ
hassl-4552	528	16	telephone	telephone	NOUN
hassl-4552	528	17	operators	operator	NOUN
hassl-4552	528	18	in	in	ADP
hassl-4552	528	19	kosovo	kosovo	PROPN
hassl-4552	528	20	.	.	PUNCT
hassl-4552	529	1	journal	journal	PROPN
hassl-4552	529	2	of	of	ADP
hassl-4552	529	3	distribution	distribution	NOUN
hassl-4552	529	4	science	science	NOUN
hassl-4552	529	5	,	,	PUNCT
hassl-4552	529	6	17(6	17(6	NUM
hassl-4552	529	7	)	)	PUNCT
hassl-4552	529	8	,	,	PUNCT
hassl-4552	529	9	15	15	NUM
hassl-4552	529	10	-	-	SYM
hassl-4552	529	11	23	23	NUM
hassl-4552	529	12	.	.	PUNCT
hassl-4552	530	1	o'leary	o'leary	PROPN
hassl-4552	530	2	,	,	PUNCT
hassl-4552	530	3	d.	d.	PROPN
hassl-4552	530	4	,	,	PUNCT
hassl-4552	530	5	doran	doran	PROPN
hassl-4552	530	6	,	,	PUNCT
hassl-4552	530	7	j.	j.	PROPN
hassl-4552	530	8	,	,	PUNCT
hassl-4552	530	9	&	&	CCONJ
hassl-4552	530	10	power	power	PROPN
hassl-4552	530	11	,	,	PUNCT
hassl-4552	530	12	b.	b.	PROPN
hassl-4552	530	13	(	(	PUNCT
hassl-4552	530	14	2022	2022	NUM
hassl-4552	530	15	)	)	PUNCT
hassl-4552	530	16	.	.	PUNCT
hassl-4552	531	1	intensity	intensity	NOUN
hassl-4552	531	2	of	of	ADP
hassl-4552	531	3	competition	competition	NOUN
hassl-4552	531	4	and	and	CCONJ
hassl-4552	531	5	firm	firm	ADJ
hassl-4552	531	6	innovative	innovative	ADJ
hassl-4552	531	7	behavior	behavior	NOUN
hassl-4552	531	8	.	.	PUNCT
hassl-4552	532	1	economics	economic	NOUN
hassl-4552	532	2	and	and	CCONJ
hassl-4552	532	3	business	business	NOUN
hassl-4552	532	4	letters	letter	NOUN
hassl-4552	532	5	,	,	PUNCT
hassl-4552	532	6	11(2	11(2	NOUN
hassl-4552	532	7	)	)	PUNCT
hassl-4552	532	8	,	,	PUNCT
hassl-4552	532	9	53	53	NUM
hassl-4552	532	10	-	-	SYM
hassl-4552	532	11	69	69	NUM
hassl-4552	532	12	.	.	PUNCT
hassl-4552	533	1	https://doi.org/10.17811/ebl.11.2.2022.53-69	https://doi.org/10.17811/ebl.11.2.2022.53-69	ADJ
hassl-4552	533	2	ofori	ofori	X
hassl-4552	533	3	,	,	PUNCT
hassl-4552	533	4	d.	d.	PROPN
hassl-4552	533	5	,	,	PUNCT
hassl-4552	533	6	&	&	CCONJ
hassl-4552	533	7	appiah	appiah	PROPN
hassl-4552	533	8	-	-	PUNCT
hassl-4552	533	9	nimo	nimo	PROPN
hassl-4552	533	10	,	,	PUNCT
hassl-4552	533	11	c.	c.	NOUN
hassl-4552	533	12	(	(	PUNCT
hassl-4552	533	13	2021	2021	NUM
hassl-4552	533	14	)	)	PUNCT
hassl-4552	533	15	.	.	PUNCT
hassl-4552	534	1	relationship	relationship	NOUN
hassl-4552	534	2	management	management	NOUN
hassl-4552	534	3	,	,	PUNCT
hassl-4552	534	4	competitive	competitive	ADJ
hassl-4552	534	5	advantage	advantage	NOUN
hassl-4552	534	6	and	and	CCONJ
hassl-4552	534	7	performance	performance	NOUN
hassl-4552	534	8	of	of	ADP
hassl-4552	534	9	hotels	hotel	NOUN
hassl-4552	534	10	:	:	PUNCT
hassl-4552	534	11	a	a	DET
hassl-4552	534	12	resource	resource	NOUN
hassl-4552	534	13	-	-	PUNCT
hassl-4552	534	14	based	base	VERB
hassl-4552	534	15	view	view	NOUN
hassl-4552	534	16	.	.	PUNCT
hassl-4552	535	1	journal	journal	NOUN
hassl-4552	535	2	of	of	ADP
hassl-4552	535	3	african	african	ADJ
hassl-4552	535	4	business	business	NOUN
hassl-4552	535	5	,	,	PUNCT
hassl-4552	535	6	23(3	23(3	NUM
hassl-4552	535	7	)	)	PUNCT
hassl-4552	535	8	,	,	PUNCT
hassl-4552	535	9	712	712	NUM
hassl-4552	535	10	-	-	SYM
hassl-4552	535	11	730	730	NUM
hassl-4552	535	12	.	.	PUNCT
hassl-4552	536	1	https://doi.org/10.1080/15228916.2021.1924573	https://doi.org/10.1080/15228916.2021.1924573	PROPN
hassl-4552	536	2	pscheidt	pscheidt	NOUN
hassl-4552	536	3	-	-	PUNCT
hassl-4552	536	4	gieseler	gieseler	NOUN
hassl-4552	536	5	,	,	PUNCT
hassl-4552	536	6	t.	t.	PROPN
hassl-4552	536	7	c.	c.	PROPN
hassl-4552	536	8	,	,	PUNCT
hassl-4552	536	9	didonet	didonet	NOUN
hassl-4552	536	10	,	,	PUNCT
hassl-4552	536	11	s.	s.	PROPN
hassl-4552	536	12	r.	r.	PROPN
hassl-4552	536	13	,	,	PUNCT
hassl-4552	536	14	toaldo	toaldo	PROPN
hassl-4552	536	15	,	,	PUNCT
hassl-4552	536	16	a.	a.	NOUN
hassl-4552	536	17	m.	m.	NOUN
hassl-4552	536	18	m.	m.	PROPN
hassl-4552	536	19	,	,	PUNCT
hassl-4552	536	20	&	&	CCONJ
hassl-4552	536	21	martins	martin	NOUN
hassl-4552	536	22	,	,	PUNCT
hassl-4552	536	23	t.	t.	PROPN
hassl-4552	536	24	s.	s.	PROPN
hassl-4552	536	25	(	(	PUNCT
hassl-4552	536	26	2018	2018	NUM
hassl-4552	536	27	)	)	PUNCT
hassl-4552	536	28	.	.	PUNCT
hassl-4552	537	1	the	the	DET
hassl-4552	537	2	innovation	innovation	NOUN
hassl-4552	537	3	orientation	orientation	NOUN
hassl-4552	537	4	influence	influence	NOUN
hassl-4552	537	5	on	on	ADP
hassl-4552	537	6	architectural	architectural	ADJ
hassl-4552	537	7	marketing	marketing	NOUN
hassl-4552	537	8	capabilities	capability	NOUN
hassl-4552	537	9	and	and	CCONJ
hassl-4552	537	10	the	the	DET
hassl-4552	537	11	impact	impact	NOUN
hassl-4552	537	12	on	on	ADP
hassl-4552	537	13	innovation	innovation	NOUN
hassl-4552	537	14	performance	performance	NOUN
hassl-4552	537	15	.	.	PUNCT
hassl-4552	538	1	international	international	ADJ
hassl-4552	538	2	journal	journal	PROPN
hassl-4552	538	3	of	of	ADP
hassl-4552	538	4	business	business	NOUN
hassl-4552	538	5	innovation	innovation	NOUN
hassl-4552	538	6	and	and	CCONJ
hassl-4552	538	7	research	research	NOUN
hassl-4552	538	8	,	,	PUNCT
hassl-4552	538	9	15(3	15(3	NUM
hassl-4552	538	10	)	)	PUNCT
hassl-4552	538	11	,	,	PUNCT
hassl-4552	538	12	277	277	NUM
hassl-4552	538	13	-	-	SYM
hassl-4552	538	14	300	300	NUM
hassl-4552	538	15	.	.	PUNCT
hassl-4552	539	1	https://doi.org/10.1504/ijbir.2018.089749	https://doi.org/10.1504/ijbir.2018.089749	PROPN
hassl-4552	539	2	putra	putra	PROPN
hassl-4552	539	3	,	,	PUNCT
hassl-4552	539	4	f.	f.	PROPN
hassl-4552	539	5	k.	k.	PROPN
hassl-4552	540	1	k.	k.	PROPN
hassl-4552	540	2	,	,	PUNCT
hassl-4552	540	3	&	&	CCONJ
hassl-4552	540	4	law	law	PROPN
hassl-4552	540	5	,	,	PUNCT
hassl-4552	540	6	r.	r.	PROPN
hassl-4552	540	7	(	(	PUNCT
hassl-4552	540	8	2024	2024	NUM
hassl-4552	540	9	)	)	PUNCT
hassl-4552	540	10	.	.	PUNCT
hassl-4552	541	1	critical	critical	ADJ
hassl-4552	541	2	success	success	NOUN
hassl-4552	541	3	factors	factor	NOUN
hassl-4552	541	4	for	for	ADP
hassl-4552	541	5	virtual	virtual	ADJ
hassl-4552	541	6	hotel	hotel	NOUN
hassl-4552	541	7	operator	operator	NOUN
hassl-4552	541	8	partnership	partnership	NOUN
hassl-4552	541	9	with	with	ADP
hassl-4552	541	10	small	small	ADJ
hassl-4552	541	11	-	-	PUNCT
hassl-4552	541	12	and	and	CCONJ
hassl-4552	541	13	medium	medium	ADJ
hassl-4552	541	14	-	-	PUNCT
hassl-4552	541	15	sized	sized	ADJ
hassl-4552	541	16	hotels	hotel	NOUN
hassl-4552	541	17	:	:	PUNCT
hassl-4552	541	18	perspectives	perspective	NOUN
hassl-4552	541	19	of	of	ADP
hassl-4552	541	20	owners	owner	NOUN
hassl-4552	541	21	and	and	CCONJ
hassl-4552	541	22	operators	operator	NOUN
hassl-4552	541	23	.	.	PUNCT
hassl-4552	542	1	journal	journal	PROPN
hassl-4552	542	2	of	of	ADP
hassl-4552	542	3	hospitality	hospitality	NOUN
hassl-4552	542	4	and	and	CCONJ
hassl-4552	542	5	tourism	tourism	NOUN
hassl-4552	542	6	insights	insight	NOUN
hassl-4552	542	7	,	,	PUNCT
hassl-4552	542	8	7(3	7(3	NUM
hassl-4552	542	9	)	)	PUNCT
hassl-4552	542	10	,	,	PUNCT
hassl-4552	542	11	1391	1391	NUM
hassl-4552	542	12	-	-	SYM
hassl-4552	542	13	1411	1411	NUM
hassl-4552	542	14	.	.	PUNCT
hassl-4552	543	1	https://doi.org/10.1108/jhti-06-2022-0244	https://doi.org/10.1108/jhti-06-2022-0244	PROPN
hassl-4552	543	2	rather	rather	ADV
hassl-4552	543	3	,	,	PUNCT
hassl-4552	543	4	r.	r.	PROPN
hassl-4552	543	5	a.	a.	PROPN
hassl-4552	543	6	,	,	PUNCT
hassl-4552	543	7	hollebeek	hollebeek	NOUN
hassl-4552	543	8	,	,	PUNCT
hassl-4552	543	9	l.	l.	PROPN
hassl-4552	543	10	d.	d.	PROPN
hassl-4552	543	11	,	,	PUNCT
hassl-4552	543	12	vo‐thanh	vo‐thanh	NOUN
hassl-4552	543	13	,	,	PUNCT
hassl-4552	543	14	t.	t.	PROPN
hassl-4552	543	15	,	,	PUNCT
hassl-4552	543	16	ramkissoon	ramkissoon	NOUN
hassl-4552	543	17	,	,	PUNCT
hassl-4552	543	18	h.	h.	PROPN
hassl-4552	543	19	,	,	PUNCT
hassl-4552	543	20	leppiman	leppiman	PROPN
hassl-4552	543	21	,	,	PUNCT
hassl-4552	543	22	a.	a.	PROPN
hassl-4552	543	23	,	,	PUNCT
hassl-4552	543	24	&	&	CCONJ
hassl-4552	543	25	smith	smith	PROPN
hassl-4552	543	26	,	,	PUNCT
hassl-4552	543	27	d.	d.	PROPN
hassl-4552	543	28	(	(	PUNCT
hassl-4552	543	29	2022	2022	NUM
hassl-4552	543	30	)	)	PUNCT
hassl-4552	543	31	.	.	PUNCT
hassl-4552	544	1	shaping	shape	VERB
hassl-4552	544	2	customer	customer	NOUN
hassl-4552	544	3	brand	brand	NOUN
hassl-4552	544	4	loyalty	loyalty	NOUN
hassl-4552	544	5	during	during	ADP
hassl-4552	544	6	the	the	DET
hassl-4552	544	7	pandemic	pandemic	NOUN
hassl-4552	544	8	:	:	PUNCT
hassl-4552	544	9	the	the	DET
hassl-4552	544	10	role	role	NOUN
hassl-4552	544	11	of	of	ADP
hassl-4552	544	12	brand	brand	NOUN
hassl-4552	544	13	credibility	credibility	NOUN
hassl-4552	544	14	,	,	PUNCT
hassl-4552	544	15	value	value	NOUN
hassl-4552	544	16	congruence	congruence	NOUN
hassl-4552	544	17	,	,	PUNCT
hassl-4552	544	18	experience	experience	NOUN
hassl-4552	544	19	,	,	PUNCT
hassl-4552	544	20	identification	identification	NOUN
hassl-4552	544	21	,	,	PUNCT
hassl-4552	544	22	and	and	CCONJ
hassl-4552	544	23	engagement	engagement	NOUN
hassl-4552	544	24	.	.	PUNCT
hassl-4552	545	1	journal	journal	PROPN
hassl-4552	545	2	of	of	ADP
hassl-4552	545	3	consumer	consumer	NOUN
hassl-4552	545	4	behaviour	behaviour	NOUN
hassl-4552	545	5	,	,	PUNCT
hassl-4552	545	6	21(5	21(5	NUM
hassl-4552	545	7	)	)	PUNCT
hassl-4552	545	8	,	,	PUNCT
hassl-4552	545	9	1175	1175	NUM
hassl-4552	545	10	-	-	SYM
hassl-4552	545	11	1189	1189	NUM
hassl-4552	545	12	.	.	PUNCT
hassl-4552	546	1	https://doi.org/10.1002/cb.2070	https://doi.org/10.1002/cb.2070	PROPN
hassl-4552	546	2	reimann	reimann	PROPN
hassl-4552	546	3	,	,	PUNCT
hassl-4552	546	4	c.	c.	PROPN
hassl-4552	546	5	k.	k.	PROPN
hassl-4552	546	6	,	,	PUNCT
hassl-4552	546	7	carvalho	carvalho	PROPN
hassl-4552	546	8	,	,	PUNCT
hassl-4552	546	9	f.	f.	PROPN
hassl-4552	546	10	m.	m.	PROPN
hassl-4552	547	1	p.	p.	PROPN
hassl-4552	547	2	d.	d.	PROPN
hassl-4552	547	3	o.	o.	PROPN
hassl-4552	547	4	,	,	PUNCT
hassl-4552	547	5	&	&	CCONJ
hassl-4552	547	6	duarte	duarte	PROPN
hassl-4552	547	7	,	,	PUNCT
hassl-4552	547	8	m.	m.	NOUN
hassl-4552	547	9	p.	p.	NOUN
hassl-4552	547	10	(	(	PUNCT
hassl-4552	547	11	2022	2022	NUM
hassl-4552	547	12	)	)	PUNCT
hassl-4552	547	13	.	.	PUNCT
hassl-4552	548	1	adaptive	adaptive	ADJ
hassl-4552	548	2	marketing	marketing	NOUN
hassl-4552	548	3	capabilities	capability	NOUN
hassl-4552	548	4	,	,	PUNCT
hassl-4552	548	5	market	market	NOUN
hassl-4552	548	6	orientation	orientation	NOUN
hassl-4552	548	7	,	,	PUNCT
hassl-4552	548	8	and	and	CCONJ
hassl-4552	548	9	international	international	ADJ
hassl-4552	548	10	performance	performance	NOUN
hassl-4552	548	11	:	:	PUNCT
hassl-4552	548	12	the	the	DET
hassl-4552	548	13	moderation	moderation	NOUN
hassl-4552	548	14	effect	effect	NOUN
hassl-4552	548	15	of	of	ADP
hassl-4552	548	16	competitive	competitive	ADJ
hassl-4552	548	17	intensity	intensity	NOUN
hassl-4552	548	18	.	.	PUNCT
hassl-4552	549	1	journal	journal	PROPN
hassl-4552	549	2	of	of	ADP
hassl-4552	549	3	business	business	PROPN
hassl-4552	549	4	&	&	CCONJ
hassl-4552	549	5	industrial	industrial	ADJ
hassl-4552	549	6	marketing	marketing	NOUN
hassl-4552	549	7	,	,	PUNCT
hassl-4552	549	8	37(12	37(12	NUM
hassl-4552	549	9	)	)	PUNCT
hassl-4552	549	10	,	,	PUNCT
hassl-4552	549	11	2533	2533	NUM
hassl-4552	549	12	-	-	SYM
hassl-4552	549	13	2543	2543	NUM
hassl-4552	549	14	.	.	PUNCT
hassl-4552	550	1	https://doi.org/10.1108/jbim-08-2021-0391	https://doi.org/10.1108/jbim-08-2021-0391	PROPN
hassl-4552	550	2	https://doi.org/10.61838/kman.ijimob.3.3.12	https://doi.org/10.61838/kman.ijimob.3.3.12	PROPN
hassl-4552	550	3	https://doi.org/10.3390/su15075711	https://doi.org/10.3390/su15075711	VERB
hassl-4552	550	4	https://doi.org/10.21608/jaauth.2023.239805.1506	https://doi.org/10.21608/jaauth.2023.239805.1506	NUM
hassl-4552	550	5	https://doi.org/10.30574/wjarr.2022.16.3.1300	https://doi.org/10.30574/wjarr.2022.16.3.1300	NUM
hassl-4552	550	6	https://doi.org/10.1016/j.ijhm.2021.103057	https://doi.org/10.1016/j.ijhm.2021.103057	VERB
hassl-4552	550	7	https://doi.org/10.1108/ijopm-05-2016-0249	https://doi.org/10.1108/ijopm-05-2016-0249	NOUN
hassl-4552	550	8	https://doi.org/10.17811/ebl.11.2.2022.53-69	https://doi.org/10.17811/ebl.11.2.2022.53-69	ADV
hassl-4552	550	9	https://doi.org/10.1080/15228916.2021.1924573	https://doi.org/10.1080/15228916.2021.1924573	AUX
hassl-4552	550	10	https://doi.org/10.1504/ijbir.2018.089749	https://doi.org/10.1504/ijbir.2018.089749	PROPN
hassl-4552	550	11	https://doi.org/10.1108/jhti-06-2022-0244	https://doi.org/10.1108/jhti-06-2022-0244	PROPN
hassl-4552	550	12	https://doi.org/10.1002/cb.2070	https://doi.org/10.1002/cb.2070	VERB
hassl-4552	550	13	https://doi.org/10.1108/jbim-08-2021-0391	https://doi.org/10.1108/jbim-08-2021-0391	ADJ
hassl-4552	550	14	humanities	humanity	NOUN
hassl-4552	550	15	and	and	CCONJ
hassl-4552	550	16	social	social	ADJ
hassl-4552	550	17	sciences	science	NOUN
hassl-4552	550	18	letters	letter	NOUN
hassl-4552	550	19	,	,	PUNCT
hassl-4552	550	20	2025	2025	NUM
hassl-4552	550	21	,	,	PUNCT
hassl-4552	550	22	14(1	14(1	NUM
hassl-4552	550	23	):	):	PUNCT
hassl-4552	550	24	59	59	NUM
hassl-4552	550	25	-	-	SYM
hassl-4552	550	26	80	80	NUM
hassl-4552	550	27	78	78	NUM
hassl-4552	550	28	©	©	ADP
hassl-4552	550	29	2026	2026	NUM
hassl-4552	550	30	conscientia	conscientia	PROPN
hassl-4552	550	31	beam	beam	PROPN
hassl-4552	550	32	.	.	PUNCT
hassl-4552	551	1	all	all	DET
hassl-4552	551	2	rights	right	NOUN
hassl-4552	551	3	reserved	reserve	VERB
hassl-4552	551	4	.	.	PUNCT
hassl-4552	552	1	rinaldi	rinaldi	PROPN
hassl-4552	552	2	,	,	PUNCT
hassl-4552	552	3	m.	m.	NOUN
hassl-4552	552	4	a.	a.	PROPN
hassl-4552	552	5	d.	d.	PROPN
hassl-4552	552	6	n.	n.	PROPN
hassl-4552	552	7	,	,	PUNCT
hassl-4552	552	8	millanyani	millanyani	PROPN
hassl-4552	552	9	,	,	PUNCT
hassl-4552	552	10	h.	h.	PROPN
hassl-4552	552	11	,	,	PUNCT
hassl-4552	552	12	&	&	CCONJ
hassl-4552	552	13	trianasari	trianasari	NOUN
hassl-4552	552	14	,	,	PUNCT
hassl-4552	552	15	n.	n.	NOUN
hassl-4552	552	16	(	(	PUNCT
hassl-4552	552	17	2024	2024	NUM
hassl-4552	552	18	)	)	PUNCT
hassl-4552	552	19	.	.	PUNCT
hassl-4552	553	1	the	the	DET
hassl-4552	553	2	effect	effect	NOUN
hassl-4552	553	3	of	of	ADP
hassl-4552	553	4	social	social	ADJ
hassl-4552	553	5	media	medium	NOUN
hassl-4552	553	6	marketing	marketing	NOUN
hassl-4552	553	7	activities	activity	NOUN
hassl-4552	553	8	through	through	ADP
hassl-4552	553	9	brand	brand	NOUN
hassl-4552	553	10	awareness	awareness	NOUN
hassl-4552	553	11	and	and	CCONJ
hassl-4552	553	12	brand	brand	NOUN
hassl-4552	553	13	image	image	NOUN
hassl-4552	553	14	on	on	ADP
hassl-4552	553	15	brand	brand	NOUN
hassl-4552	553	16	loyalty	loyalty	NOUN
hassl-4552	553	17	and	and	CCONJ
hassl-4552	553	18	emotional	emotional	ADJ
hassl-4552	553	19	attachment	attachment	NOUN
hassl-4552	553	20	in	in	ADP
hassl-4552	553	21	traveloka	traveloka	NOUN
hassl-4552	553	22	.	.	PUNCT
hassl-4552	554	1	international	international	ADJ
hassl-4552	554	2	journal	journal	PROPN
hassl-4552	554	3	of	of	ADP
hassl-4552	554	4	science	science	NOUN
hassl-4552	554	5	,	,	PUNCT
hassl-4552	554	6	technology	technology	NOUN
hassl-4552	554	7	&	&	CCONJ
hassl-4552	554	8	management	management	NOUN
hassl-4552	554	9	,	,	PUNCT
hassl-4552	554	10	5(1	5(1	NUM
hassl-4552	554	11	)	)	PUNCT
hassl-4552	554	12	,	,	PUNCT
hassl-4552	554	13	263	263	NUM
hassl-4552	554	14	-	-	SYM
hassl-4552	554	15	273	273	NUM
hassl-4552	554	16	.	.	PUNCT
hassl-4552	555	1	sakhanenko	sakhanenko	PROPN
hassl-4552	555	2	,	,	PUNCT
hassl-4552	555	3	m.	m.	NOUN
hassl-4552	555	4	(	(	PUNCT
hassl-4552	555	5	2024	2024	NUM
hassl-4552	555	6	)	)	PUNCT
hassl-4552	555	7	.	.	PUNCT
hassl-4552	556	1	modern	modern	ADJ
hassl-4552	556	2	marketing	marketing	NOUN
hassl-4552	556	3	management	management	NOUN
hassl-4552	556	4	techniques	technique	NOUN
hassl-4552	556	5	for	for	ADP
hassl-4552	556	6	generations	generation	NOUN
hassl-4552	556	7	x	x	X
hassl-4552	556	8	,	,	PUNCT
hassl-4552	556	9	z	z	NOUN
hassl-4552	556	10	,	,	PUNCT
hassl-4552	556	11	and	and	CCONJ
hassl-4552	556	12	y	y	PROPN
hassl-4552	556	13	in	in	ADP
hassl-4552	556	14	the	the	DET
hassl-4552	556	15	hospitality	hospitality	NOUN
hassl-4552	556	16	industry	industry	NOUN
hassl-4552	556	17	:	:	PUNCT
hassl-4552	556	18	the	the	DET
hassl-4552	556	19	case	case	NOUN
hassl-4552	556	20	of	of	ADP
hassl-4552	556	21	the	the	DET
hassl-4552	556	22	rixos	rixos	NOUN
hassl-4552	556	23	hotels	hotel	NOUN
hassl-4552	556	24	chain	chain	NOUN
hassl-4552	556	25	.	.	PUNCT
hassl-4552	557	1	bachelor	bachelor	PROPN
hassl-4552	557	2	’s	’s	PART
hassl-4552	557	3	thesis	thesis	NOUN
hassl-4552	557	4	,	,	PUNCT
hassl-4552	557	5	seinäjoki	seinäjoki	PROPN
hassl-4552	557	6	university	university	PROPN
hassl-4552	557	7	of	of	ADP
hassl-4552	557	8	applied	apply	VERB
hassl-4552	557	9	sciences	science	NOUN
hassl-4552	557	10	,	,	PUNCT
hassl-4552	557	11	seinäjoki	seinäjoki	ADJ
hassl-4552	557	12	,	,	PUNCT
hassl-4552	557	13	finland	finland	PROPN
hassl-4552	557	14	.	.	PUNCT
hassl-4552	558	1	sanusi	sanusi	PROPN
hassl-4552	558	2	,	,	PUNCT
hassl-4552	558	3	f.	f.	PROPN
hassl-4552	558	4	,	,	PUNCT
hassl-4552	558	5	januarsi	januarsi	NOUN
hassl-4552	558	6	,	,	PUNCT
hassl-4552	558	7	y.	y.	PROPN
hassl-4552	558	8	,	,	PUNCT
hassl-4552	558	9	purbasari	purbasari	PROPN
hassl-4552	558	10	,	,	PUNCT
hassl-4552	558	11	i.	i.	PROPN
hassl-4552	558	12	,	,	PUNCT
hassl-4552	558	13	&	&	CCONJ
hassl-4552	558	14	akhmadi	akhmadi	PROPN
hassl-4552	558	15	.	.	PUNCT
hassl-4552	559	1	(	(	PUNCT
hassl-4552	559	2	2023	2023	NUM
hassl-4552	559	3	)	)	PUNCT
hassl-4552	559	4	.	.	PUNCT
hassl-4552	560	1	the	the	DET
hassl-4552	560	2	discipline	discipline	NOUN
hassl-4552	560	3	vs	vs	ADP
hassl-4552	560	4	complement	complement	NOUN
hassl-4552	560	5	role	role	NOUN
hassl-4552	560	6	of	of	ADP
hassl-4552	560	7	product	product	NOUN
hassl-4552	560	8	market	market	NOUN
hassl-4552	560	9	competition	competition	NOUN
hassl-4552	560	10	and	and	CCONJ
hassl-4552	560	11	market	market	NOUN
hassl-4552	560	12	power	power	NOUN
hassl-4552	560	13	:	:	PUNCT
hassl-4552	560	14	evidence	evidence	NOUN
hassl-4552	560	15	from	from	ADP
hassl-4552	560	16	real	real	ADJ
hassl-4552	560	17	earnings	earning	NOUN
hassl-4552	560	18	management	management	NOUN
hassl-4552	560	19	in	in	ADP
hassl-4552	560	20	an	an	DET
hassl-4552	560	21	emerging	emerge	VERB
hassl-4552	560	22	market	market	NOUN
hassl-4552	560	23	.	.	PUNCT
hassl-4552	561	1	cogent	cogent	NOUN
hassl-4552	561	2	business	business	PROPN
hassl-4552	561	3	&	&	CCONJ
hassl-4552	561	4	management	management	PROPN
hassl-4552	561	5	,	,	PUNCT
hassl-4552	561	6	10(1	10(1	NUM
hassl-4552	561	7	)	)	PUNCT
hassl-4552	561	8	,	,	PUNCT
hassl-4552	561	9	2170072	2170072	NUM
hassl-4552	561	10	.	.	PUNCT
hassl-4552	562	1	https://doi.org/10.1080/23311975.2023.2170072	https://doi.org/10.1080/23311975.2023.2170072	NOUN
hassl-4552	562	2	schmidt	schmidt	PROPN
hassl-4552	562	3	,	,	PUNCT
hassl-4552	562	4	r.	r.	PROPN
hassl-4552	562	5	c.	c.	PROPN
hassl-4552	562	6	(	(	PUNCT
hassl-4552	562	7	2013	2013	NUM
hassl-4552	562	8	)	)	PUNCT
hassl-4552	562	9	.	.	PUNCT
hassl-4552	563	1	price	price	NOUN
hassl-4552	563	2	competition	competition	NOUN
hassl-4552	563	3	and	and	CCONJ
hassl-4552	563	4	innovation	innovation	NOUN
hassl-4552	563	5	in	in	ADP
hassl-4552	563	6	markets	market	NOUN
hassl-4552	563	7	with	with	ADP
hassl-4552	563	8	brand	brand	NOUN
hassl-4552	563	9	loyalty	loyalty	NOUN
hassl-4552	563	10	.	.	PUNCT
hassl-4552	564	1	journal	journal	NOUN
hassl-4552	564	2	of	of	ADP
hassl-4552	564	3	economics	economic	NOUN
hassl-4552	564	4	,	,	PUNCT
hassl-4552	564	5	109	109	NUM
hassl-4552	564	6	,	,	PUNCT
hassl-4552	564	7	147	147	NUM
hassl-4552	564	8	-	-	SYM
hassl-4552	564	9	173	173	NUM
hassl-4552	564	10	.	.	PUNCT
hassl-4552	565	1	https://doi.org/10.1007/s00712-012-0296-2	https://doi.org/10.1007/s00712-012-0296-2	NOUN
hassl-4552	565	2	setiarini	setiarini	PROPN
hassl-4552	565	3	,	,	PUNCT
hassl-4552	565	4	s.	s.	PROPN
hassl-4552	565	5	,	,	PUNCT
hassl-4552	565	6	hubbansyah	hubbansyah	PROPN
hassl-4552	565	7	,	,	PUNCT
hassl-4552	565	8	a.	a.	PROPN
hassl-4552	565	9	k.	k.	PROPN
hassl-4552	565	10	,	,	PUNCT
hassl-4552	565	11	&	&	CCONJ
hassl-4552	565	12	hatta	hatta	PROPN
hassl-4552	565	13	,	,	PUNCT
hassl-4552	565	14	i.	i.	PROPN
hassl-4552	565	15	h.	h.	PROPN
hassl-4552	565	16	(	(	PUNCT
hassl-4552	565	17	2023	2023	NUM
hassl-4552	565	18	)	)	PUNCT
hassl-4552	565	19	.	.	PUNCT
hassl-4552	566	1	relationship	relationship	NOUN
hassl-4552	566	2	of	of	ADP
hassl-4552	566	3	marketing	marketing	NOUN
hassl-4552	566	4	mix	mix	NOUN
hassl-4552	566	5	,	,	PUNCT
hassl-4552	566	6	brand	brand	NOUN
hassl-4552	566	7	equity	equity	NOUN
hassl-4552	566	8	to	to	PART
hassl-4552	566	9	purchase	purchase	VERB
hassl-4552	566	10	decision	decision	NOUN
hassl-4552	566	11	and	and	CCONJ
hassl-4552	566	12	loyalty	loyalty	NOUN
hassl-4552	566	13	with	with	ADP
hassl-4552	566	14	digital	digital	ADJ
hassl-4552	566	15	wallet	wallet	NOUN
hassl-4552	566	16	as	as	ADP
hassl-4552	566	17	moderating	moderate	VERB
hassl-4552	566	18	during	during	ADP
hassl-4552	566	19	the	the	DET
hassl-4552	566	20	covid-19	covid-19	PROPN
hassl-4552	566	21	pandemic	pandemic	ADJ
hassl-4552	566	22	period	period	NOUN
hassl-4552	566	23	.	.	PUNCT
hassl-4552	567	1	quantitative	quantitative	ADJ
hassl-4552	567	2	economics	economic	NOUN
hassl-4552	567	3	and	and	CCONJ
hassl-4552	567	4	management	management	NOUN
hassl-4552	567	5	studies	study	NOUN
hassl-4552	567	6	,	,	PUNCT
hassl-4552	567	7	4(3	4(3	NUM
hassl-4552	567	8	)	)	PUNCT
hassl-4552	567	9	,	,	PUNCT
hassl-4552	567	10	486495	486495	NUM
hassl-4552	567	11	.	.	PUNCT
hassl-4552	568	1	sharabati	sharabati	NOUN
hassl-4552	568	2	,	,	PUNCT
hassl-4552	568	3	a.-a	a.-a	NOUN
hassl-4552	568	4	.	.	PUNCT
hassl-4552	569	1	a.	a.	NOUN
hassl-4552	569	2	,	,	PUNCT
hassl-4552	569	3	ghaith	ghaith	PROPN
hassl-4552	569	4	,	,	PUNCT
hassl-4552	569	5	a.	a.	NOUN
hassl-4552	569	6	a.	a.	PROPN
hassl-4552	569	7	,	,	PUNCT
hassl-4552	569	8	morshed	morshe	VERB
hassl-4552	569	9	,	,	PUNCT
hassl-4552	569	10	a.	a.	NOUN
hassl-4552	569	11	,	,	PUNCT
hassl-4552	569	12	abusaimeh	abusaimeh	PROPN
hassl-4552	569	13	,	,	PUNCT
hassl-4552	569	14	h.	h.	PROPN
hassl-4552	569	15	,	,	PUNCT
hassl-4552	569	16	&	&	CCONJ
hassl-4552	569	17	al	al	PROPN
hassl-4552	569	18	-	-	PUNCT
hassl-4552	569	19	haddad	haddad	PROPN
hassl-4552	569	20	,	,	PUNCT
hassl-4552	569	21	s.	s.	PROPN
hassl-4552	569	22	(	(	PUNCT
hassl-4552	569	23	2024	2024	NUM
hassl-4552	569	24	)	)	PUNCT
hassl-4552	569	25	.	.	PUNCT
hassl-4552	570	1	balanced	balanced	ADJ
hassl-4552	570	2	scorecard	scorecard	NOUN
hassl-4552	570	3	and	and	CCONJ
hassl-4552	570	4	competitive	competitive	ADJ
hassl-4552	570	5	strategies	strategy	NOUN
hassl-4552	570	6	of	of	ADP
hassl-4552	570	7	small	small	ADJ
hassl-4552	570	8	and	and	CCONJ
hassl-4552	570	9	medium	medium	ADJ
hassl-4552	570	10	manufacturing	manufacturing	NOUN
hassl-4552	570	11	organizations	organization	NOUN
hassl-4552	570	12	.	.	PUNCT
hassl-4552	571	1	wseas	wseas	VERB
hassl-4552	571	2	transactions	transaction	NOUN
hassl-4552	571	3	on	on	ADP
hassl-4552	571	4	business	business	NOUN
hassl-4552	571	5	and	and	CCONJ
hassl-4552	571	6	economics	economic	NOUN
hassl-4552	571	7	,	,	PUNCT
hassl-4552	571	8	21	21	NUM
hassl-4552	571	9	,	,	PUNCT
hassl-4552	571	10	79	79	NUM
hassl-4552	571	11	-	-	SYM
hassl-4552	571	12	94	94	NUM
hassl-4552	571	13	.	.	PUNCT
hassl-4552	572	1	https://doi.org/10.37394/23207.2024.21.8	https://doi.org/10.37394/23207.2024.21.8	PROPN
hassl-4552	572	2	shulga	shulga	NOUN
hassl-4552	572	3	,	,	PUNCT
hassl-4552	572	4	l.	l.	PROPN
hassl-4552	572	5	v.	v.	PROPN
hassl-4552	572	6	,	,	PUNCT
hassl-4552	572	7	busser	busser	NOUN
hassl-4552	572	8	,	,	PUNCT
hassl-4552	572	9	j.	j.	PROPN
hassl-4552	572	10	a.	a.	PROPN
hassl-4552	572	11	,	,	PUNCT
hassl-4552	572	12	&	&	CCONJ
hassl-4552	572	13	bai	bai	PROPN
hassl-4552	572	14	,	,	PUNCT
hassl-4552	572	15	b.	b.	PROPN
hassl-4552	572	16	(	(	PUNCT
hassl-4552	572	17	2021	2021	NUM
hassl-4552	572	18	)	)	PUNCT
hassl-4552	572	19	.	.	PUNCT
hassl-4552	573	1	hospitality	hospitality	NOUN
hassl-4552	573	2	business	business	NOUN
hassl-4552	573	3	models	model	NOUN
hassl-4552	573	4	,	,	PUNCT
hassl-4552	573	5	customer	customer	NOUN
hassl-4552	573	6	well	well	ADV
hassl-4552	573	7	-	-	PUNCT
hassl-4552	573	8	being	being	NOUN
hassl-4552	573	9	and	and	CCONJ
hassl-4552	573	10	trust	trust	NOUN
hassl-4552	573	11	:	:	PUNCT
hassl-4552	573	12	the	the	DET
hassl-4552	573	13	mediating	mediate	VERB
hassl-4552	573	14	role	role	NOUN
hassl-4552	573	15	of	of	ADP
hassl-4552	573	16	competitive	competitive	ADJ
hassl-4552	573	17	service	service	NOUN
hassl-4552	573	18	advantage	advantage	NOUN
hassl-4552	573	19	.	.	PUNCT
hassl-4552	574	1	international	international	ADJ
hassl-4552	574	2	journal	journal	PROPN
hassl-4552	574	3	of	of	ADP
hassl-4552	574	4	contemporary	contemporary	PROPN
hassl-4552	574	5	hospitality	hospitality	PROPN
hassl-4552	574	6	management	management	NOUN
hassl-4552	574	7	,	,	PUNCT
hassl-4552	574	8	33(9	33(9	NUM
hassl-4552	574	9	)	)	PUNCT
hassl-4552	574	10	,	,	PUNCT
hassl-4552	574	11	3040	3040	NUM
hassl-4552	574	12	-	-	SYM
hassl-4552	574	13	3064	3064	NUM
hassl-4552	574	14	.	.	PUNCT
hassl-4552	575	1	https://doi.org/10.1108/ijchm-09-2020-1033	https://doi.org/10.1108/ijchm-09-2020-1033	NOUN
hassl-4552	575	2	stăncioiu	stăncioiu	NOUN
hassl-4552	575	3	,	,	PUNCT
hassl-4552	575	4	t.	t.	PROPN
hassl-4552	575	5	s.	s.	PROPN
hassl-4552	575	6	,	,	PUNCT
hassl-4552	575	7	spînu	spînu	PROPN
hassl-4552	575	8	,	,	PUNCT
hassl-4552	575	9	a.	a.	PROPN
hassl-4552	575	10	e.	e.	PROPN
hassl-4552	575	11	,	,	PUNCT
hassl-4552	575	12	sanda	sanda	PROPN
hassl-4552	575	13	,	,	PUNCT
hassl-4552	575	14	c.	c.	PROPN
hassl-4552	575	15	m.	m.	NOUN
hassl-4552	575	16	,	,	PUNCT
hassl-4552	575	17	sanda	sanda	NOUN
hassl-4552	575	18	,	,	PUNCT
hassl-4552	575	19	g.	g.	PROPN
hassl-4552	575	20	,	,	PUNCT
hassl-4552	575	21	&	&	CCONJ
hassl-4552	575	22	trifan	trifan	PROPN
hassl-4552	575	23	,	,	PUNCT
hassl-4552	575	24	v.	v.	ADP
hassl-4552	575	25	a.	a.	NOUN
hassl-4552	575	26	(	(	PUNCT
hassl-4552	575	27	2023	2023	NUM
hassl-4552	575	28	)	)	PUNCT
hassl-4552	575	29	.	.	PUNCT
hassl-4552	576	1	customer	customer	NOUN
hassl-4552	576	2	relationship	relationship	NOUN
hassl-4552	576	3	management	management	NOUN
hassl-4552	576	4	,	,	PUNCT
hassl-4552	576	5	operational	operational	ADJ
hassl-4552	576	6	digitization	digitization	NOUN
hassl-4552	576	7	,	,	PUNCT
hassl-4552	576	8	production	production	NOUN
hassl-4552	576	9	optimization	optimization	NOUN
hassl-4552	576	10	and	and	CCONJ
hassl-4552	576	11	value	value	NOUN
hassl-4552	576	12	creation	creation	NOUN
hassl-4552	576	13	through	through	ADP
hassl-4552	576	14	artificial	artificial	ADJ
hassl-4552	576	15	intelligence	intelligence	NOUN
hassl-4552	576	16	in	in	ADP
hassl-4552	576	17	e	e	NOUN
hassl-4552	576	18	-	-	NOUN
hassl-4552	576	19	marketing	marketing	NOUN
hassl-4552	576	20	.	.	PUNCT
hassl-4552	577	1	proceedings	proceeding	NOUN
hassl-4552	577	2	of	of	ADP
hassl-4552	577	3	the	the	DET
hassl-4552	577	4	international	international	ADJ
hassl-4552	577	5	conference	conference	NOUN
hassl-4552	577	6	on	on	ADP
hassl-4552	577	7	business	business	NOUN
hassl-4552	577	8	excellence	excellence	PROPN
hassl-4552	577	9	,	,	PUNCT
hassl-4552	577	10	17(1	17(1	NUM
hassl-4552	577	11	)	)	PUNCT
hassl-4552	577	12	,	,	PUNCT
hassl-4552	577	13	1148	1148	NUM
hassl-4552	577	14	-	-	SYM
hassl-4552	577	15	1157	1157	NUM
hassl-4552	577	16	.	.	PUNCT
hassl-4552	578	1	https://doi.org/10.2478/picbe-2023-0103	https://doi.org/10.2478/picbe-2023-0103	PROPN
hassl-4552	578	2	stankov	stankov	PROPN
hassl-4552	578	3	,	,	PUNCT
hassl-4552	578	4	u.	u.	PROPN
hassl-4552	578	5	,	,	PUNCT
hassl-4552	578	6	filimonau	filimonau	PROPN
hassl-4552	578	7	,	,	PUNCT
hassl-4552	578	8	v.	v.	ADV
hassl-4552	578	9	,	,	PUNCT
hassl-4552	578	10	&	&	CCONJ
hassl-4552	578	11	vujičić	vujičić	ADJ
hassl-4552	578	12	,	,	PUNCT
hassl-4552	578	13	m.	m.	NOUN
hassl-4552	578	14	d.	d.	PROPN
hassl-4552	578	15	(	(	PUNCT
hassl-4552	578	16	2020	2020	NUM
hassl-4552	578	17	)	)	PUNCT
hassl-4552	578	18	.	.	PUNCT
hassl-4552	579	1	a	a	DET
hassl-4552	579	2	mindful	mindful	ADJ
hassl-4552	579	3	shift	shift	NOUN
hassl-4552	579	4	:	:	PUNCT
hassl-4552	579	5	an	an	DET
hassl-4552	579	6	opportunity	opportunity	NOUN
hassl-4552	579	7	for	for	ADP
hassl-4552	579	8	mindfulness	mindfulness	NOUN
hassl-4552	579	9	-	-	PUNCT
hassl-4552	579	10	driven	drive	VERB
hassl-4552	579	11	tourism	tourism	NOUN
hassl-4552	579	12	in	in	ADP
hassl-4552	579	13	a	a	DET
hassl-4552	579	14	post	post	ADJ
hassl-4552	579	15	-	-	ADJ
hassl-4552	579	16	pandemic	pandemic	ADJ
hassl-4552	579	17	world	world	NOUN
hassl-4552	579	18	.	.	PUNCT
hassl-4552	580	1	tourism	tourism	NOUN
hassl-4552	580	2	geographies	geography	NOUN
hassl-4552	580	3	,	,	PUNCT
hassl-4552	580	4	22(3	22(3	NUM
hassl-4552	580	5	)	)	PUNCT
hassl-4552	580	6	,	,	PUNCT
hassl-4552	580	7	703	703	NUM
hassl-4552	580	8	-	-	SYM
hassl-4552	580	9	712	712	NUM
hassl-4552	580	10	.	.	PUNCT
hassl-4552	581	1	https://doi.org/10.1080/14616688.2020.1768432	https://doi.org/10.1080/14616688.2020.1768432	PROPN
hassl-4552	581	2	sumague	sumague	PROPN
hassl-4552	581	3	,	,	PUNCT
hassl-4552	581	4	e.	e.	PROPN
hassl-4552	581	5	n.	n.	PROPN
hassl-4552	581	6	r.	r.	PROPN
hassl-4552	581	7	,	,	PUNCT
hassl-4552	581	8	&	&	CCONJ
hassl-4552	581	9	briones	briones	PROPN
hassl-4552	581	10	,	,	PUNCT
hassl-4552	581	11	j.	j.	PROPN
hassl-4552	581	12	p.	p.	PROPN
hassl-4552	581	13	(	(	PUNCT
hassl-4552	581	14	2022	2022	NUM
hassl-4552	581	15	)	)	PUNCT
hassl-4552	581	16	.	.	PUNCT
hassl-4552	582	1	impact	impact	NOUN
hassl-4552	582	2	of	of	ADP
hassl-4552	582	3	social	social	ADJ
hassl-4552	582	4	media	medium	NOUN
hassl-4552	582	5	marketing	marketing	NOUN
hassl-4552	582	6	on	on	ADP
hassl-4552	582	7	the	the	DET
hassl-4552	582	8	perceptions	perception	NOUN
hassl-4552	582	9	of	of	ADP
hassl-4552	582	10	e	e	NOUN
hassl-4552	582	11	-	-	NOUN
hassl-4552	582	12	shopping	shopping	ADJ
hassl-4552	582	13	customers	customer	NOUN
hassl-4552	582	14	in	in	ADP
hassl-4552	582	15	the	the	DET
hassl-4552	582	16	city	city	NOUN
hassl-4552	582	17	of	of	ADP
hassl-4552	582	18	santo	santo	PROPN
hassl-4552	582	19	tomas	tomas	PROPN
hassl-4552	582	20	,	,	PUNCT
hassl-4552	582	21	batangas	batangas	PROPN
hassl-4552	582	22	,	,	PUNCT
hassl-4552	582	23	philippines	philippine	NOUN
hassl-4552	582	24	.	.	PUNCT
hassl-4552	583	1	american	american	PROPN
hassl-4552	583	2	journal	journal	PROPN
hassl-4552	583	3	of	of	ADP
hassl-4552	583	4	social	social	ADJ
hassl-4552	583	5	sciences	science	NOUN
hassl-4552	583	6	and	and	CCONJ
hassl-4552	583	7	humanities	humanity	NOUN
hassl-4552	583	8	,	,	PUNCT
hassl-4552	583	9	7(2	7(2	NUM
hassl-4552	583	10	)	)	PUNCT
hassl-4552	583	11	,	,	PUNCT
hassl-4552	583	12	85	85	NUM
hassl-4552	583	13	-	-	SYM
hassl-4552	583	14	96	96	NUM
hassl-4552	583	15	.	.	PUNCT
hassl-4552	584	1	https://doi.org/10.55284/ajssh.v7i2.793	https://doi.org/10.55284/ajssh.v7i2.793	PROPN
hassl-4552	584	2	talari	talari	PROPN
hassl-4552	584	3	,	,	PUNCT
hassl-4552	584	4	m.	m.	NOUN
hassl-4552	584	5	,	,	PUNCT
hassl-4552	584	6	&	&	CCONJ
hassl-4552	584	7	khoshroo	khoshroo	PROPN
hassl-4552	584	8	,	,	PUNCT
hassl-4552	584	9	m.	m.	NOUN
hassl-4552	584	10	(	(	PUNCT
hassl-4552	584	11	2023	2023	NUM
hassl-4552	584	12	)	)	PUNCT
hassl-4552	584	13	.	.	PUNCT
hassl-4552	585	1	impact	impact	NOUN
hassl-4552	585	2	of	of	ADP
hassl-4552	585	3	industry	industry	NOUN
hassl-4552	585	4	competitive	competitive	ADJ
hassl-4552	585	5	intensity	intensity	NOUN
hassl-4552	585	6	on	on	ADP
hassl-4552	585	7	brand	brand	NOUN
hassl-4552	585	8	performance	performance	NOUN
hassl-4552	585	9	:	:	PUNCT
hassl-4552	585	10	mediating	mediate	VERB
hassl-4552	585	11	role	role	NOUN
hassl-4552	585	12	of	of	ADP
hassl-4552	585	13	market	market	NOUN
hassl-4552	585	14	orientation	orientation	NOUN
hassl-4552	585	15	and	and	CCONJ
hassl-4552	585	16	organizational	organizational	ADJ
hassl-4552	585	17	learning	learning	NOUN
hassl-4552	585	18	.	.	PUNCT
hassl-4552	586	1	journal	journal	PROPN
hassl-4552	586	2	of	of	ADP
hassl-4552	586	3	research	research	NOUN
hassl-4552	586	4	in	in	ADP
hassl-4552	586	5	marketing	marketing	NOUN
hassl-4552	586	6	and	and	CCONJ
hassl-4552	586	7	entrepreneurship	entrepreneurship	NOUN
hassl-4552	586	8	,	,	PUNCT
hassl-4552	586	9	24(2	24(2	NUM
hassl-4552	586	10	)	)	PUNCT
hassl-4552	586	11	,	,	PUNCT
hassl-4552	586	12	270	270	NUM
hassl-4552	586	13	-	-	SYM
hassl-4552	586	14	291	291	NUM
hassl-4552	586	15	.	.	PUNCT
hassl-4552	587	1	https://doi.org/10.1108/jrme-06-2020-0076	https://doi.org/10.1108/jrme-06-2020-0076	ADJ
hassl-4552	587	2	trainor	trainor	PROPN
hassl-4552	587	3	,	,	PUNCT
hassl-4552	587	4	k.	k.	PROPN
hassl-4552	587	5	j.	j.	PROPN
hassl-4552	587	6	,	,	PUNCT
hassl-4552	587	7	rapp	rapp	PROPN
hassl-4552	587	8	,	,	PUNCT
hassl-4552	587	9	a.	a.	NOUN
hassl-4552	587	10	,	,	PUNCT
hassl-4552	587	11	beitelspacher	beitelspacher	NOUN
hassl-4552	587	12	,	,	PUNCT
hassl-4552	587	13	l.	l.	PROPN
hassl-4552	587	14	s.	s.	PROPN
hassl-4552	587	15	,	,	PUNCT
hassl-4552	587	16	&	&	CCONJ
hassl-4552	587	17	schillewaert	schillewaert	PROPN
hassl-4552	587	18	,	,	PUNCT
hassl-4552	587	19	n.	n.	PROPN
hassl-4552	587	20	(	(	PUNCT
hassl-4552	587	21	2011	2011	NUM
hassl-4552	587	22	)	)	PUNCT
hassl-4552	587	23	.	.	PUNCT
hassl-4552	588	1	integrating	integrate	VERB
hassl-4552	588	2	information	information	NOUN
hassl-4552	588	3	technology	technology	NOUN
hassl-4552	588	4	and	and	CCONJ
hassl-4552	588	5	marketing	marketing	NOUN
hassl-4552	588	6	:	:	PUNCT
hassl-4552	588	7	an	an	DET
hassl-4552	588	8	examination	examination	NOUN
hassl-4552	588	9	of	of	ADP
hassl-4552	588	10	the	the	DET
hassl-4552	588	11	drivers	driver	NOUN
hassl-4552	588	12	and	and	CCONJ
hassl-4552	588	13	outcomes	outcome	NOUN
hassl-4552	588	14	of	of	ADP
hassl-4552	588	15	e	e	NOUN
hassl-4552	588	16	-	-	ADJ
hassl-4552	588	17	marketing	marketing	NOUN
hassl-4552	588	18	capability	capability	NOUN
hassl-4552	588	19	.	.	PUNCT
hassl-4552	589	1	industrial	industrial	ADJ
hassl-4552	589	2	marketing	marketing	NOUN
hassl-4552	589	3	management	management	NOUN
hassl-4552	589	4	,	,	PUNCT
hassl-4552	589	5	40(1	40(1	NOUN
hassl-4552	589	6	)	)	PUNCT
hassl-4552	589	7	,	,	PUNCT
hassl-4552	589	8	162	162	NUM
hassl-4552	589	9	-	-	SYM
hassl-4552	589	10	174	174	NUM
hassl-4552	589	11	.	.	PUNCT
hassl-4552	590	1	https://doi.org/10.1016/j.indmarman.2010.05.001	https://doi.org/10.1016/j.indmarman.2010.05.001	PROPN
hassl-4552	590	2	veleva	veleva	PROPN
hassl-4552	590	3	,	,	PUNCT
hassl-4552	590	4	s.	s.	PROPN
hassl-4552	590	5	s.	s.	PROPN
hassl-4552	590	6	,	,	PUNCT
hassl-4552	590	7	&	&	CCONJ
hassl-4552	590	8	tsvetanova	tsvetanova	PROPN
hassl-4552	590	9	,	,	PUNCT
hassl-4552	590	10	a.	a.	NOUN
hassl-4552	590	11	i.	i.	PROPN
hassl-4552	590	12	(	(	PUNCT
hassl-4552	590	13	2020	2020	NUM
hassl-4552	590	14	)	)	PUNCT
hassl-4552	590	15	.	.	PUNCT
hassl-4552	591	1	characteristics	characteristic	NOUN
hassl-4552	591	2	of	of	ADP
hassl-4552	591	3	the	the	DET
hassl-4552	591	4	digital	digital	ADJ
hassl-4552	591	5	marketing	marketing	NOUN
hassl-4552	591	6	advantages	advantage	NOUN
hassl-4552	591	7	and	and	CCONJ
hassl-4552	591	8	disadvantages	disadvantage	NOUN
hassl-4552	591	9	.	.	PUNCT
hassl-4552	592	1	paper	paper	NOUN
hassl-4552	592	2	presented	present	VERB
hassl-4552	592	3	at	at	ADP
hassl-4552	592	4	the	the	DET
hassl-4552	592	5	iop	iop	PROPN
hassl-4552	592	6	conference	conference	PROPN
hassl-4552	592	7	series	series	NOUN
hassl-4552	592	8	:	:	PUNCT
hassl-4552	592	9	materials	material	NOUN
hassl-4552	592	10	science	science	NOUN
hassl-4552	592	11	and	and	CCONJ
hassl-4552	592	12	engineering	engineering	NOUN
hassl-4552	592	13	(	(	PUNCT
hassl-4552	592	14	vol	vol	NOUN
hassl-4552	592	15	.	.	NOUN
hassl-4552	593	1	940	940	NUM
hassl-4552	593	2	,	,	PUNCT
hassl-4552	593	3	no	no	INTJ
hassl-4552	593	4	.	.	NOUN
hassl-4552	593	5	1	1	NUM
hassl-4552	593	6	,	,	PUNCT
hassl-4552	593	7	p.	p.	NOUN
hassl-4552	593	8	012065	012065	NUM
hassl-4552	593	9	)	)	PUNCT
hassl-4552	593	10	.	.	PUNCT
hassl-4552	594	1	iop	iop	PROPN
hassl-4552	594	2	publishing	publishing	PROPN
hassl-4552	594	3	.	.	PUNCT
hassl-4552	595	1	xie	xie	PROPN
hassl-4552	595	2	,	,	PUNCT
hassl-4552	595	3	z.	z.	PROPN
hassl-4552	595	4	,	,	PUNCT
hassl-4552	595	5	&	&	CCONJ
hassl-4552	595	6	li	li	PROPN
hassl-4552	595	7	,	,	PUNCT
hassl-4552	595	8	j.	j.	PROPN
hassl-4552	595	9	(	(	PUNCT
hassl-4552	595	10	2017	2017	NUM
hassl-4552	595	11	)	)	PUNCT
hassl-4552	595	12	.	.	PUNCT
hassl-4552	596	1	export	export	NOUN
hassl-4552	596	2	intensity	intensity	NOUN
hassl-4552	596	3	,	,	PUNCT
hassl-4552	596	4	domestic	domestic	ADJ
hassl-4552	596	5	competition	competition	NOUN
hassl-4552	596	6	,	,	PUNCT
hassl-4552	596	7	and	and	CCONJ
hassl-4552	596	8	product	product	NOUN
hassl-4552	596	9	innovation	innovation	NOUN
hassl-4552	596	10	in	in	ADP
hassl-4552	596	11	an	an	DET
hassl-4552	596	12	emerging	emerge	VERB
hassl-4552	596	13	economy	economy	NOUN
hassl-4552	596	14	.	.	PUNCT
hassl-4552	597	1	international	international	ADJ
hassl-4552	597	2	journal	journal	PROPN
hassl-4552	597	3	of	of	ADP
hassl-4552	597	4	technology	technology	NOUN
hassl-4552	597	5	management	management	NOUN
hassl-4552	597	6	,	,	PUNCT
hassl-4552	597	7	74(1	74(1	NOUN
hassl-4552	597	8	-	-	SYM
hassl-4552	597	9	4	4	NUM
hassl-4552	597	10	)	)	PUNCT
hassl-4552	597	11	,	,	PUNCT
hassl-4552	597	12	96	96	NUM
hassl-4552	597	13	-	-	SYM
hassl-4552	597	14	121	121	NUM
hassl-4552	597	15	.	.	PUNCT
hassl-4552	598	1	https://doi.org/10.1504/ijtm.2017.083612	https://doi.org/10.1504/ijtm.2017.083612	PROPN
hassl-4552	598	2	yousafzai	yousafzai	PROPN
hassl-4552	598	3	,	,	PUNCT
hassl-4552	598	4	m.	m.	NOUN
hassl-4552	598	5	m.	m.	NOUN
hassl-4552	598	6	(	(	PUNCT
hassl-4552	598	7	2023	2023	NUM
hassl-4552	598	8	)	)	PUNCT
hassl-4552	598	9	.	.	PUNCT
hassl-4552	599	1	influence	influence	NOUN
hassl-4552	599	2	of	of	ADP
hassl-4552	599	3	social	social	ADJ
hassl-4552	599	4	media	medium	NOUN
hassl-4552	599	5	marketing	marketing	NOUN
hassl-4552	599	6	on	on	ADP
hassl-4552	599	7	consumer	consumer	NOUN
hassl-4552	599	8	behavior	behavior	NOUN
hassl-4552	599	9	and	and	CCONJ
hassl-4552	599	10	brand	brand	NOUN
hassl-4552	599	11	loyalty	loyalty	NOUN
hassl-4552	599	12	.	.	PUNCT
hassl-4552	600	1	international	international	ADJ
hassl-4552	600	2	journal	journal	PROPN
hassl-4552	600	3	of	of	ADP
hassl-4552	600	4	research	research	NOUN
hassl-4552	600	5	publication	publication	NOUN
hassl-4552	600	6	and	and	CCONJ
hassl-4552	600	7	reviews	review	NOUN
hassl-4552	600	8	,	,	PUNCT
hassl-4552	600	9	4(9	4(9	NUM
hassl-4552	600	10	)	)	PUNCT
hassl-4552	600	11	,	,	PUNCT
hassl-4552	600	12	636–641	636–641	NUM
hassl-4552	600	13	.	.	PUNCT
hassl-4552	601	1	https://doi.org/10.1080/23311975.2023.2170072	https://doi.org/10.1080/23311975.2023.2170072	NOUN
hassl-4552	601	2	https://doi.org/10.1007/s00712-012-0296-2	https://doi.org/10.1007/s00712-012-0296-2	X
hassl-4552	601	3	https://doi.org/10.37394/23207.2024.21.8	https://doi.org/10.37394/23207.2024.21.8	PROPN
hassl-4552	601	4	https://doi.org/10.1108/ijchm-09-2020-1033	https://doi.org/10.1108/ijchm-09-2020-1033	NOUN
hassl-4552	601	5	https://doi.org/10.2478/picbe-2023-0103	https://doi.org/10.2478/picbe-2023-0103	PROPN
hassl-4552	601	6	https://doi.org/10.1080/14616688.2020.1768432	https://doi.org/10.1080/14616688.2020.1768432	PROPN
hassl-4552	601	7	https://doi.org/10.55284/ajssh.v7i2.793	https://doi.org/10.55284/ajssh.v7i2.793	PROPN
hassl-4552	601	8	https://doi.org/10.1108/jrme-06-2020-0076	https://doi.org/10.1108/jrme-06-2020-0076	PROPN
hassl-4552	601	9	https://doi.org/10.1016/j.indmarman.2010.05.001	https://doi.org/10.1016/j.indmarman.2010.05.001	PROPN
hassl-4552	601	10	https://doi.org/10.1504/ijtm.2017.083612	https://doi.org/10.1504/ijtm.2017.083612	PROPN
hassl-4552	601	11	humanities	humanity	NOUN
hassl-4552	601	12	and	and	CCONJ
hassl-4552	601	13	social	social	ADJ
hassl-4552	601	14	sciences	science	NOUN
hassl-4552	601	15	letters	letter	NOUN
hassl-4552	601	16	,	,	PUNCT
hassl-4552	601	17	2025	2025	NUM
hassl-4552	601	18	,	,	PUNCT
hassl-4552	601	19	14(1	14(1	NUM
hassl-4552	601	20	):	):	PUNCT
hassl-4552	601	21	59	59	NUM
hassl-4552	601	22	-	-	SYM
hassl-4552	601	23	80	80	NUM
hassl-4552	601	24	79	79	NUM
hassl-4552	601	25	©	©	ADP
hassl-4552	601	26	2026	2026	NUM
hassl-4552	601	27	conscientia	conscientia	PROPN
hassl-4552	601	28	beam	beam	PROPN
hassl-4552	601	29	.	.	PUNCT
hassl-4552	602	1	all	all	DET
hassl-4552	602	2	rights	right	NOUN
hassl-4552	602	3	reserved	reserve	VERB
hassl-4552	602	4	.	.	PUNCT
hassl-4552	603	1	appendix	appendix	NOUN
hassl-4552	603	2	1	1	NUM
hassl-4552	603	3	.	.	PUNCT
hassl-4552	603	4	questionnaire	questionnaire	NOUN
hassl-4552	603	5	items	item	NOUN
hassl-4552	603	6	and	and	CCONJ
hassl-4552	603	7	factor	factor	NOUN
hassl-4552	603	8	loading	loading	NOUN
hassl-4552	603	9	.	.	PUNCT
hassl-4552	604	1	question	question	NOUN
hassl-4552	604	2	e	e	NOUN
hassl-4552	604	3	-	-	ADJ
hassl-4552	604	4	marketing	marketing	ADJ
hassl-4552	604	5	orientation	orientation	NOUN
hassl-4552	604	6	factor	factor	NOUN
hassl-4552	604	7	loading	loading	NOUN
hassl-4552	604	8	vif	vif	PROPN
hassl-4552	604	9	or1	or1	NOUN
hassl-4552	604	10	our	our	PRON
hassl-4552	604	11	hotel	hotel	NOUN
hassl-4552	604	12	prioritizes	prioritize	VERB
hassl-4552	604	13	digital	digital	ADJ
hassl-4552	604	14	marketing	marketing	NOUN
hassl-4552	604	15	initiatives	initiative	NOUN
hassl-4552	604	16	as	as	ADP
hassl-4552	604	17	a	a	DET
hassl-4552	604	18	strategic	strategic	ADJ
hassl-4552	604	19	emphasis	emphasis	NOUN
hassl-4552	604	20	for	for	ADP
hassl-4552	604	21	reaching	reach	VERB
hassl-4552	604	22	our	our	PRON
hassl-4552	604	23	target	target	NOUN
hassl-4552	604	24	audience	audience	NOUN
hassl-4552	604	25	0.811	0.811	NUM
hassl-4552	604	26	1.7	1.7	NUM
hassl-4552	604	27	or2	or2	X
hassl-4552	604	28	our	our	PRON
hassl-4552	604	29	hotel	hotel	NOUN
hassl-4552	604	30	invests	invest	NOUN
hassl-4552	604	31	in	in	ADP
hassl-4552	604	32	innovative	innovative	ADJ
hassl-4552	604	33	marketing	marketing	NOUN
hassl-4552	604	34	practices	practice	NOUN
hassl-4552	604	35	to	to	PART
hassl-4552	604	36	enhance	enhance	VERB
hassl-4552	604	37	our	our	PRON
hassl-4552	604	38	online	online	ADJ
hassl-4552	604	39	presence	presence	NOUN
hassl-4552	604	40	*	*	PUNCT
hassl-4552	604	41	or3	or3	PROPN
hassl-4552	604	42	we	we	PRON
hassl-4552	604	43	dynamically	dynamically	ADV
hassl-4552	604	44	improve	improve	VERB
hassl-4552	604	45	competitive	competitive	ADJ
hassl-4552	604	46	strategies	strategy	NOUN
hassl-4552	604	47	to	to	PART
hassl-4552	604	48	differentiate	differentiate	VERB
hassl-4552	604	49	our	our	PRON
hassl-4552	604	50	hotel	hotel	NOUN
hassl-4552	604	51	in	in	ADP
hassl-4552	604	52	the	the	DET
hassl-4552	604	53	digital	digital	ADJ
hassl-4552	604	54	marketplace	marketplace	NOUN
hassl-4552	604	55	0.721	0.721	NUM
hassl-4552	604	56	1.357	1.357	NUM
hassl-4552	604	57	or4	or4	NOUN
hassl-4552	604	58	our	our	PRON
hassl-4552	604	59	hotel	hotel	NOUN
hassl-4552	604	60	adopts	adopt	VERB
hassl-4552	604	61	active	active	ADJ
hassl-4552	604	62	marketing	marketing	NOUN
hassl-4552	604	63	capabilities	capability	NOUN
hassl-4552	604	64	to	to	PART
hassl-4552	604	65	adjust	adjust	VERB
hassl-4552	604	66	to	to	ADP
hassl-4552	604	67	changing	change	VERB
hassl-4552	604	68	digital	digital	ADJ
hassl-4552	604	69	marketing	marketing	NOUN
hassl-4552	604	70	trends	trend	NOUN
hassl-4552	604	71	0.797	0.797	NUM
hassl-4552	604	72	1.754	1.754	NUM
hassl-4552	604	73	or5	or5	PROPN
hassl-4552	604	74	we	we	PRON
hassl-4552	604	75	use	use	VERB
hassl-4552	604	76	e	e	NOUN
hassl-4552	604	77	-	-	NOUN
hassl-4552	604	78	commerce	commerce	NOUN
hassl-4552	604	79	platforms	platform	NOUN
hassl-4552	604	80	successfully	successfully	ADV
hassl-4552	604	81	to	to	PART
hassl-4552	604	82	increase	increase	VERB
hassl-4552	604	83	our	our	PRON
hassl-4552	604	84	marketing	marketing	NOUN
hassl-4552	604	85	performance	performance	NOUN
hassl-4552	604	86	and	and	CCONJ
hassl-4552	604	87	brand	brand	NOUN
hassl-4552	604	88	visibility	visibility	NOUN
hassl-4552	604	89	0.823	0.823	NUM
hassl-4552	604	90	1.985	1.985	NUM
hassl-4552	604	91	e	e	NOUN
hassl-4552	604	92	-	-	NOUN
hassl-4552	604	93	relationship	relationship	NOUN
hassl-4552	604	94	management	management	NOUN
hassl-4552	605	1	er1	er1	PROPN
hassl-4552	606	1	we	we	PRON
hassl-4552	606	2	highlight	highlight	VERB
hassl-4552	606	3	personalized	personalized	ADJ
hassl-4552	606	4	communication	communication	NOUN
hassl-4552	606	5	with	with	ADP
hassl-4552	606	6	our	our	PRON
hassl-4552	606	7	customers	customer	NOUN
hassl-4552	606	8	via	via	ADP
hassl-4552	606	9	digital	digital	ADJ
hassl-4552	606	10	platforms	platform	NOUN
hassl-4552	606	11	0.791	0.791	NUM
hassl-4552	606	12	1.519	1.519	NUM
hassl-4552	606	13	er2	er2	VERB
hassl-4552	606	14	we	we	PRON
hassl-4552	606	15	use	use	VERB
hassl-4552	606	16	electronic	electronic	ADJ
hassl-4552	606	17	tools	tool	NOUN
hassl-4552	606	18	to	to	PART
hassl-4552	606	19	collect	collect	VERB
hassl-4552	606	20	and	and	CCONJ
hassl-4552	606	21	analyze	analyze	VERB
hassl-4552	606	22	customer	customer	NOUN
hassl-4552	606	23	data	datum	NOUN
hassl-4552	606	24	to	to	PART
hassl-4552	606	25	improve	improve	VERB
hassl-4552	606	26	our	our	PRON
hassl-4552	606	27	understanding	understanding	NOUN
hassl-4552	606	28	of	of	ADP
hassl-4552	606	29	customer	customer	NOUN
hassl-4552	606	30	preferences	preference	VERB
hassl-4552	606	31	0.843	0.843	NUM
hassl-4552	606	32	1.979	1.979	NUM
hassl-4552	606	33	er3	er3	NOUN
hassl-4552	606	34	we	we	PRON
hassl-4552	606	35	are	be	AUX
hassl-4552	606	36	involved	involve	VERB
hassl-4552	606	37	in	in	ADP
hassl-4552	606	38	regular	regular	ADJ
hassl-4552	606	39	interactions	interaction	NOUN
hassl-4552	606	40	with	with	ADP
hassl-4552	606	41	our	our	PRON
hassl-4552	606	42	customers	customer	NOUN
hassl-4552	606	43	through	through	ADP
hassl-4552	606	44	digital	digital	ADJ
hassl-4552	606	45	channels	channel	NOUN
hassl-4552	606	46	to	to	PART
hassl-4552	606	47	build	build	VERB
hassl-4552	606	48	strong	strong	ADJ
hassl-4552	606	49	relationships	relationship	NOUN
hassl-4552	606	50	0.798	0.798	NUM
hassl-4552	606	51	1.799	1.799	NUM
hassl-4552	606	52	er4	er4	PROPN
hassl-4552	606	53	our	our	PRON
hassl-4552	606	54	hotel	hotel	NOUN
hassl-4552	606	55	increases	increase	VERB
hassl-4552	606	56	digital	digital	ADJ
hassl-4552	606	57	platforms	platform	NOUN
hassl-4552	606	58	to	to	PART
hassl-4552	606	59	offer	offer	VERB
hassl-4552	606	60	personalized	personalized	ADJ
hassl-4552	606	61	services	service	NOUN
hassl-4552	606	62	personalized	personalize	VERB
hassl-4552	606	63	to	to	ADP
hassl-4552	606	64	individual	individual	ADJ
hassl-4552	606	65	customer	customer	NOUN
hassl-4552	606	66	needs	need	NOUN
hassl-4552	606	67	and	and	CCONJ
hassl-4552	606	68	preferences	preference	NOUN
hassl-4552	606	69	*	*	PUNCT
hassl-4552	606	70	er5	er5	ADP
hassl-4552	606	71	at	at	ADP
hassl-4552	606	72	our	our	PRON
hassl-4552	606	73	hotel	hotel	NOUN
hassl-4552	606	74	,	,	PUNCT
hassl-4552	606	75	we	we	PRON
hassl-4552	606	76	actively	actively	ADV
hassl-4552	606	77	use	use	VERB
hassl-4552	606	78	tools	tool	NOUN
hassl-4552	606	79	of	of	ADP
hassl-4552	606	80	e	e	NOUN
hassl-4552	606	81	-	-	NOUN
hassl-4552	606	82	crm	crm	NOUN
hassl-4552	606	83	to	to	PART
hassl-4552	606	84	manage	manage	VERB
hassl-4552	606	85	and	and	CCONJ
hassl-4552	606	86	increase	increase	VERB
hassl-4552	606	87	customer	customer	NOUN
hassl-4552	606	88	relationships	relationship	NOUN
hassl-4552	606	89	via	via	ADP
hassl-4552	606	90	digital	digital	PROPN
hassl-4552	606	91	means	mean	VERB
hassl-4552	606	92	0.752	0.752	NUM
hassl-4552	606	93	1.515	1.515	NUM
hassl-4552	606	94	e	e	NOUN
hassl-4552	606	95	-	-	ADJ
hassl-4552	606	96	marketing	marketing	ADJ
hassl-4552	606	97	capabilities	capability	NOUN
hassl-4552	606	98	emc1	emc1	NOUN
hassl-4552	606	99	we	we	PRON
hassl-4552	606	100	dynamically	dynamically	ADV
hassl-4552	606	101	invest	invest	VERB
hassl-4552	606	102	in	in	ADP
hassl-4552	606	103	digital	digital	ADJ
hassl-4552	606	104	marketing	marketing	NOUN
hassl-4552	606	105	tools	tool	NOUN
hassl-4552	606	106	and	and	CCONJ
hassl-4552	606	107	technologies	technology	NOUN
hassl-4552	606	108	to	to	PART
hassl-4552	606	109	influence	influence	VERB
hassl-4552	606	110	our	our	PRON
hassl-4552	606	111	overall	overall	ADJ
hassl-4552	606	112	target	target	NOUN
hassl-4552	606	113	audience	audience	NOUN
hassl-4552	606	114	0.785	0.785	NUM
hassl-4552	606	115	2.137	2.137	NUM
hassl-4552	606	116	emc2	emc2	PROPN
hassl-4552	606	117	our	our	PRON
hassl-4552	606	118	hotel	hotel	NOUN
hassl-4552	606	119	emphasizes	emphasize	VERB
hassl-4552	606	120	innovative	innovative	ADJ
hassl-4552	606	121	marketing	marketing	NOUN
hassl-4552	606	122	practices	practice	NOUN
hassl-4552	606	123	to	to	PART
hassl-4552	606	124	keep	keep	VERB
hassl-4552	606	125	up	up	ADP
hassl-4552	606	126	with	with	ADP
hassl-4552	606	127	competition	competition	NOUN
hassl-4552	606	128	in	in	ADP
hassl-4552	606	129	the	the	DET
hassl-4552	606	130	digital	digital	ADJ
hassl-4552	606	131	marketplace	marketplace	NOUN
hassl-4552	606	132	0.807	0.807	NUM
hassl-4552	606	133	2.05	2.05	NUM
hassl-4552	606	134	emc3	emc3	NOUN
hassl-4552	606	135	we	we	PRON
hassl-4552	606	136	usually	usually	ADV
hassl-4552	606	137	evaluate	evaluate	VERB
hassl-4552	606	138	and	and	CCONJ
hassl-4552	606	139	develop	develop	VERB
hassl-4552	606	140	our	our	PRON
hassl-4552	606	141	digital	digital	ADJ
hassl-4552	606	142	marketing	marketing	NOUN
hassl-4552	606	143	efforts	effort	NOUN
hassl-4552	606	144	using	use	VERB
hassl-4552	606	145	data	datum	NOUN
hassl-4552	606	146	analytics	analytic	NOUN
hassl-4552	606	147	and	and	CCONJ
hassl-4552	606	148	insights	insight	NOUN
hassl-4552	606	149	*	*	VERB
hassl-4552	606	150	emc4	emc4	NOUN
hassl-4552	606	151	our	our	PRON
hassl-4552	606	152	hotel	hotel	NOUN
hassl-4552	606	153	adopts	adopt	VERB
hassl-4552	606	154	a	a	DET
hassl-4552	606	155	customer	customer	NOUN
hassl-4552	606	156	-	-	PUNCT
hassl-4552	606	157	centric	centric	NOUN
hassl-4552	606	158	approach	approach	NOUN
hassl-4552	606	159	in	in	ADP
hassl-4552	606	160	our	our	PRON
hassl-4552	606	161	online	online	ADJ
hassl-4552	606	162	marketing	marketing	NOUN
hassl-4552	606	163	strategies	strategy	NOUN
hassl-4552	606	164	0.764	0.764	NUM
hassl-4552	606	165	1.605	1.605	NUM
hassl-4552	606	166	emc5	emc5	NOUN
hassl-4552	606	167	we	we	PRON
hassl-4552	606	168	actively	actively	ADV
hassl-4552	606	169	keep	keep	VERB
hassl-4552	606	170	engaging	engage	VERB
hassl-4552	606	171	with	with	ADP
hassl-4552	606	172	our	our	PRON
hassl-4552	606	173	target	target	NOUN
hassl-4552	606	174	customers	customer	NOUN
hassl-4552	606	175	via	via	ADP
hassl-4552	606	176	social	social	ADJ
hassl-4552	606	177	media	medium	NOUN
hassl-4552	606	178	networks	network	NOUN
hassl-4552	606	179	to	to	PART
hassl-4552	606	180	enhance	enhance	VERB
hassl-4552	606	181	brand	brand	NOUN
hassl-4552	606	182	visibility	visibility	NOUN
hassl-4552	606	183	0.818	0.818	NUM
hassl-4552	606	184	2.271	2.271	NUM
hassl-4552	606	185	emc6	emc6	NOUN
hassl-4552	606	186	our	our	PRON
hassl-4552	606	187	hotel	hotel	NOUN
hassl-4552	606	188	grows	grow	VERB
hassl-4552	606	189	content	content	NOUN
hassl-4552	606	190	-	-	PUNCT
hassl-4552	606	191	sharing	share	VERB
hassl-4552	606	192	practices	practice	NOUN
hassl-4552	606	193	to	to	PART
hassl-4552	606	194	augment	augment	VERB
hassl-4552	606	195	our	our	PRON
hassl-4552	606	196	brand	brand	NOUN
hassl-4552	606	197	visibility	visibility	NOUN
hassl-4552	606	198	and	and	CCONJ
hassl-4552	606	199	engagement	engagement	NOUN
hassl-4552	606	200	on	on	ADP
hassl-4552	606	201	social	social	ADJ
hassl-4552	606	202	media	medium	NOUN
hassl-4552	606	203	0.816	0.816	NUM
hassl-4552	606	204	2.44	2.44	NUM
hassl-4552	606	205	brand	brand	NOUN
hassl-4552	606	206	visibility	visibility	NOUN
hassl-4552	606	207	brv1	brv1	NOUN
hassl-4552	606	208	we	we	PRON
hassl-4552	606	209	strongly	strongly	ADV
hassl-4552	606	210	increase	increase	VERB
hassl-4552	606	211	digital	digital	ADJ
hassl-4552	606	212	marketing	marketing	NOUN
hassl-4552	606	213	tools	tool	NOUN
hassl-4552	606	214	to	to	PART
hassl-4552	606	215	improve	improve	VERB
hassl-4552	606	216	our	our	PRON
hassl-4552	606	217	brand	brand	NOUN
hassl-4552	606	218	visibility	visibility	NOUN
hassl-4552	606	219	0.764	0.764	NUM
hassl-4552	606	220	1.86	1.86	NUM
hassl-4552	606	221	brv2	brv2	NOUN
hassl-4552	606	222	we	we	PRON
hassl-4552	606	223	prioritize	prioritize	VERB
hassl-4552	606	224	customer	customer	NOUN
hassl-4552	606	225	experience	experience	NOUN
hassl-4552	606	226	and	and	CCONJ
hassl-4552	606	227	engagement	engagement	NOUN
hassl-4552	606	228	to	to	PART
hassl-4552	606	229	enhance	enhance	VERB
hassl-4552	606	230	brand	brand	NOUN
hassl-4552	606	231	visibility	visibility	NOUN
hassl-4552	606	232	0.827	0.827	NUM
hassl-4552	606	233	2.103	2.103	NUM
hassl-4552	606	234	humanities	humanity	NOUN
hassl-4552	606	235	and	and	CCONJ
hassl-4552	606	236	social	social	ADJ
hassl-4552	606	237	sciences	science	NOUN
hassl-4552	606	238	letters	letter	NOUN
hassl-4552	606	239	,	,	PUNCT
hassl-4552	606	240	2025	2025	NUM
hassl-4552	606	241	,	,	PUNCT
hassl-4552	606	242	14(1	14(1	NUM
hassl-4552	606	243	):	):	PUNCT
hassl-4552	606	244	59	59	NUM
hassl-4552	606	245	-	-	SYM
hassl-4552	606	246	80	80	NUM
hassl-4552	606	247	80	80	NUM
hassl-4552	606	248	©	©	PROPN
hassl-4552	606	249	2026	2026	NUM
hassl-4552	606	250	conscientia	conscientia	PROPN
hassl-4552	606	251	beam	beam	PROPN
hassl-4552	606	252	.	.	PUNCT
hassl-4552	607	1	all	all	DET
hassl-4552	607	2	rights	right	NOUN
hassl-4552	607	3	reserved	reserve	VERB
hassl-4552	607	4	.	.	PUNCT
hassl-4552	608	1	brv3	brv3	NOUN
hassl-4552	608	2	we	we	PRON
hassl-4552	608	3	use	use	VERB
hassl-4552	608	4	innovative	innovative	ADJ
hassl-4552	608	5	social	social	ADJ
hassl-4552	608	6	media	medium	NOUN
hassl-4552	608	7	strategies	strategy	NOUN
hassl-4552	608	8	to	to	PART
hassl-4552	608	9	promote	promote	VERB
hassl-4552	608	10	our	our	PRON
hassl-4552	608	11	brand	brand	NOUN
hassl-4552	608	12	and	and	CCONJ
hassl-4552	608	13	connect	connect	VERB
hassl-4552	608	14	with	with	ADP
hassl-4552	608	15	our	our	PRON
hassl-4552	608	16	target	target	NOUN
hassl-4552	608	17	audience	audience	NOUN
hassl-4552	608	18	0.802	0.802	NUM
hassl-4552	608	19	1.964	1.964	NUM
hassl-4552	608	20	brv4	brv4	NOUN
hassl-4552	608	21	we	we	PRON
hassl-4552	608	22	emphasize	emphasize	VERB
hassl-4552	608	23	content	content	NOUN
hassl-4552	608	24	-	-	PUNCT
hassl-4552	608	25	sharing	share	VERB
hassl-4552	608	26	practices	practice	NOUN
hassl-4552	608	27	to	to	PART
hassl-4552	608	28	enhance	enhance	VERB
hassl-4552	608	29	our	our	PRON
hassl-4552	608	30	brand	brand	NOUN
hassl-4552	608	31	visibility	visibility	NOUN
hassl-4552	608	32	through	through	ADP
hassl-4552	608	33	social	social	ADJ
hassl-4552	608	34	media	medium	NOUN
hassl-4552	608	35	0.792	0.792	NUM
hassl-4552	608	36	1.949	1.949	NUM
hassl-4552	608	37	brv5	brv5	NOUN
hassl-4552	608	38	we	we	PRON
hassl-4552	608	39	usually	usually	ADV
hassl-4552	608	40	control	control	VERB
hassl-4552	608	41	and	and	CCONJ
hassl-4552	608	42	analyze	analyze	VERB
hassl-4552	608	43	customer	customer	NOUN
hassl-4552	608	44	perceptions	perception	NOUN
hassl-4552	608	45	and	and	CCONJ
hassl-4552	608	46	their	their	PRON
hassl-4552	608	47	interactions	interaction	NOUN
hassl-4552	608	48	to	to	PART
hassl-4552	608	49	gauge	gauge	VERB
hassl-4552	608	50	our	our	PRON
hassl-4552	608	51	hotel	hotel	NOUN
hassl-4552	608	52	’s	’s	PART
hassl-4552	608	53	brand	brand	NOUN
hassl-4552	608	54	visibility	visibility	PROPN
hassl-4552	608	55	0.789	0.789	NUM
hassl-4552	608	56	1.874	1.874	NUM
hassl-4552	608	57	brand	brand	NOUN
hassl-4552	608	58	loyalty	loyalty	NOUN
hassl-4552	608	59	brl1	brl1	NOUN
hassl-4552	608	60	do	do	AUX
hassl-4552	608	61	we	we	PRON
hassl-4552	608	62	prioritize	prioritize	VERB
hassl-4552	608	63	maintaining	maintain	VERB
hassl-4552	608	64	long	long	ADJ
hassl-4552	608	65	-	-	PUNCT
hassl-4552	608	66	term	term	NOUN
hassl-4552	608	67	relationships	relationship	NOUN
hassl-4552	608	68	with	with	ADP
hassl-4552	608	69	our	our	PRON
hassl-4552	608	70	direct	direct	ADJ
hassl-4552	608	71	customers	customer	NOUN
hassl-4552	608	72	0.864	0.864	NUM
hassl-4552	608	73	2.572	2.572	NUM
hassl-4552	608	74	brl2	brl2	PROPN
hassl-4552	608	75	our	our	PRON
hassl-4552	608	76	hotel	hotel	NOUN
hassl-4552	608	77	values	value	NOUN
hassl-4552	608	78	customer	customer	NOUN
hassl-4552	608	79	satisfaction	satisfaction	NOUN
hassl-4552	608	80	and	and	CCONJ
hassl-4552	608	81	aims	aim	VERB
hassl-4552	608	82	to	to	PART
hassl-4552	608	83	meet	meet	VERB
hassl-4552	608	84	their	their	PRON
hassl-4552	608	85	needs	need	NOUN
hassl-4552	608	86	for	for	ADP
hassl-4552	608	87	longer	long	ADJ
hassl-4552	608	88	0.878	0.878	NUM
hassl-4552	608	89	2.88	2.88	NUM
hassl-4552	608	90	brl3	brl3	NOUN
hassl-4552	608	91	we	we	PRON
hassl-4552	608	92	employ	employ	VERB
hassl-4552	608	93	digital	digital	ADJ
hassl-4552	608	94	tools	tool	NOUN
hassl-4552	608	95	and	and	CCONJ
hassl-4552	608	96	platforms	platform	NOUN
hassl-4552	608	97	to	to	PART
hassl-4552	608	98	engage	engage	VERB
hassl-4552	608	99	with	with	ADP
hassl-4552	608	100	customers	customer	NOUN
hassl-4552	608	101	and	and	CCONJ
hassl-4552	608	102	enhance	enhance	VERB
hassl-4552	608	103	their	their	PRON
hassl-4552	608	104	experience	experience	NOUN
hassl-4552	608	105	0.808	0.808	NUM
hassl-4552	608	106	2.02	2.02	NUM
hassl-4552	608	107	brl4	brl4	NOUN
hassl-4552	609	1	we	we	PRON
hassl-4552	609	2	believe	believe	VERB
hassl-4552	609	3	that	that	SCONJ
hassl-4552	609	4	promoting	promote	VERB
hassl-4552	609	5	strong	strong	ADJ
hassl-4552	609	6	customer	customer	NOUN
hassl-4552	609	7	relationships	relationship	NOUN
hassl-4552	609	8	contributes	contribute	VERB
hassl-4552	609	9	to	to	ADP
hassl-4552	609	10	hotel	hotel	NOUN
hassl-4552	609	11	brand	brand	NOUN
hassl-4552	609	12	's	's	PART
hassl-4552	609	13	success	success	NOUN
hassl-4552	609	14	*	*	PUNCT
hassl-4552	609	15	brl5	brl5	PROPN
hassl-4552	609	16	we	we	PRON
hassl-4552	609	17	attempt	attempt	VERB
hassl-4552	609	18	to	to	PART
hassl-4552	609	19	enhance	enhance	VERB
hassl-4552	609	20	customer	customer	NOUN
hassl-4552	609	21	loyalty	loyalty	NOUN
hassl-4552	609	22	via	via	ADP
hassl-4552	609	23	personalized	personalized	ADJ
hassl-4552	609	24	communication	communication	NOUN
hassl-4552	609	25	and	and	CCONJ
hassl-4552	609	26	direct	direct	ADJ
hassl-4552	609	27	services	service	NOUN
hassl-4552	609	28	*	*	PUNCT
hassl-4552	610	1	brl6	brl6	PROPN
hassl-4552	610	2	our	our	PRON
hassl-4552	610	3	hotel	hotel	NOUN
hassl-4552	610	4	believes	believe	VERB
hassl-4552	610	5	that	that	SCONJ
hassl-4552	610	6	efficient	efficient	ADJ
hassl-4552	610	7	customer	customer	NOUN
hassl-4552	610	8	relationship	relationship	NOUN
hassl-4552	610	9	management	management	NOUN
hassl-4552	610	10	is	be	AUX
hassl-4552	610	11	critical	critical	ADJ
hassl-4552	610	12	for	for	ADP
hassl-4552	610	13	hotel	hotel	NOUN
hassl-4552	610	14	competitiveness	competitiveness	NOUN
hassl-4552	610	15	0.77	0.77	NUM
hassl-4552	610	16	1.421	1.421	NUM
hassl-4552	610	17	market	market	NOUN
hassl-4552	610	18	competition	competition	NOUN
hassl-4552	610	19	intensity	intensity	NOUN
hassl-4552	610	20	mci1	mci1	VERB
hassl-4552	610	21	our	our	PRON
hassl-4552	610	22	hotel	hotel	NOUN
hassl-4552	610	23	operates	operate	VERB
hassl-4552	610	24	in	in	ADP
hassl-4552	610	25	a	a	DET
hassl-4552	610	26	great	great	ADJ
hassl-4552	610	27	competitive	competitive	ADJ
hassl-4552	610	28	market	market	NOUN
hassl-4552	610	29	environment	environment	NOUN
hassl-4552	610	30	where	where	SCONJ
hassl-4552	610	31	companies	company	NOUN
hassl-4552	610	32	vie	vie	VERB
hassl-4552	610	33	for	for	ADP
hassl-4552	610	34	consumer	consumer	NOUN
hassl-4552	610	35	attention	attention	NOUN
hassl-4552	610	36	and	and	CCONJ
hassl-4552	610	37	market	market	NOUN
hassl-4552	610	38	share	share	VERB
hassl-4552	610	39	0.749	0.749	NUM
hassl-4552	610	40	1.433	1.433	NUM
hassl-4552	610	41	mci2	mci2	NOUN
hassl-4552	610	42	our	our	PRON
hassl-4552	610	43	hotel	hotel	NOUN
hassl-4552	610	44	faces	face	VERB
hassl-4552	610	45	pressure	pressure	NOUN
hassl-4552	610	46	to	to	PART
hassl-4552	610	47	differentiate	differentiate	VERB
hassl-4552	610	48	itself	itself	PRON
hassl-4552	610	49	and	and	CCONJ
hassl-4552	610	50	get	get	VERB
hassl-4552	610	51	consumer	consumer	NOUN
hassl-4552	610	52	attention	attention	NOUN
hassl-4552	610	53	due	due	ADP
hassl-4552	610	54	to	to	ADP
hassl-4552	610	55	strong	strong	ADJ
hassl-4552	610	56	competition	competition	NOUN
hassl-4552	610	57	0.786	0.786	NUM
hassl-4552	610	58	1.372	1.372	NUM
hassl-4552	610	59	mci3	mci3	PROPN
hassl-4552	610	60	hotel	hotel	NOUN
hassl-4552	610	61	experiences	experience	NOUN
hassl-4552	610	62	challenges	challenge	NOUN
hassl-4552	610	63	in	in	ADP
hassl-4552	610	64	achieving	achieve	VERB
hassl-4552	610	65	visibility	visibility	NOUN
hassl-4552	610	66	and	and	CCONJ
hassl-4552	610	67	attracting	attract	VERB
hassl-4552	610	68	customers	customer	NOUN
hassl-4552	610	69	because	because	SCONJ
hassl-4552	610	70	of	of	ADP
hassl-4552	610	71	the	the	DET
hassl-4552	610	72	competitive	competitive	ADJ
hassl-4552	610	73	role	role	NOUN
hassl-4552	610	74	of	of	ADP
hassl-4552	610	75	the	the	DET
hassl-4552	610	76	market	market	NOUN
hassl-4552	610	77	*	*	PUNCT
hassl-4552	610	78	mci4	mci4	NOUN
hassl-4552	610	79	our	our	PRON
hassl-4552	610	80	hotel	hotel	NOUN
hassl-4552	610	81	is	be	AUX
hassl-4552	610	82	exposed	expose	VERB
hassl-4552	610	83	to	to	ADP
hassl-4552	610	84	fewer	few	ADJ
hassl-4552	610	85	competitive	competitive	ADJ
hassl-4552	610	86	markets	market	NOUN
hassl-4552	610	87	where	where	SCONJ
hassl-4552	610	88	there	there	PRON
hassl-4552	610	89	are	be	VERB
hassl-4552	610	90	fewer	few	ADJ
hassl-4552	610	91	difficulties	difficulty	NOUN
hassl-4552	610	92	in	in	ADP
hassl-4552	610	93	having	have	VERB
hassl-4552	610	94	visibility	visibility	NOUN
hassl-4552	610	95	and	and	CCONJ
hassl-4552	610	96	attracting	attract	VERB
hassl-4552	610	97	customers	customer	NOUN
hassl-4552	610	98	0.685	0.685	NUM
hassl-4552	610	99	1.46	1.46	NUM
hassl-4552	610	100	mci5	mci5	NOUN
hassl-4552	610	101	the	the	DET
hassl-4552	610	102	startup	startup	NOUN
hassl-4552	610	103	hotels	hotel	NOUN
hassl-4552	610	104	in	in	ADP
hassl-4552	610	105	our	our	PRON
hassl-4552	610	106	market	market	NOUN
hassl-4552	610	107	are	be	AUX
hassl-4552	610	108	motivated	motivate	VERB
hassl-4552	610	109	to	to	PART
hassl-4552	610	110	approve	approve	VERB
hassl-4552	610	111	customer	customer	NOUN
hassl-4552	610	112	-	-	PUNCT
hassl-4552	610	113	centric	centric	NOUN
hassl-4552	610	114	e	e	NOUN
hassl-4552	610	115	-	-	ADJ
hassl-4552	610	116	marketing	marketing	ADJ
hassl-4552	610	117	orientations	orientation	NOUN
hassl-4552	610	118	in	in	ADP
hassl-4552	610	119	response	response	NOUN
hassl-4552	610	120	to	to	ADP
hassl-4552	610	121	strong	strong	ADJ
hassl-4552	610	122	competition	competition	NOUN
hassl-4552	610	123	0.761	0.761	NUM
hassl-4552	610	124	1.618	1.618	NUM
hassl-4552	610	125	note	note	NOUN
hassl-4552	610	126	:	:	PUNCT
hassl-4552	610	127	*	*	VERB
hassl-4552	610	128	removed	remove	VERB
hassl-4552	610	129	during	during	ADP
hassl-4552	610	130	confirmatory	confirmatory	NOUN
hassl-4552	610	131	factor	factor	NOUN
hassl-4552	610	132	loading	loading	NOUN
hassl-4552	610	133	.	.	PUNCT
hassl-4552	611	1	views	view	NOUN
hassl-4552	611	2	and	and	CCONJ
hassl-4552	611	3	opinions	opinion	NOUN
hassl-4552	611	4	expressed	express	VERB
hassl-4552	611	5	in	in	ADP
hassl-4552	611	6	this	this	DET
hassl-4552	611	7	article	article	NOUN
hassl-4552	611	8	are	be	AUX
hassl-4552	611	9	the	the	DET
hassl-4552	611	10	views	view	NOUN
hassl-4552	611	11	and	and	CCONJ
hassl-4552	611	12	opinions	opinion	NOUN
hassl-4552	611	13	of	of	ADP
hassl-4552	611	14	the	the	DET
hassl-4552	611	15	author(s	author(s	NOUN
hassl-4552	611	16	)	)	PUNCT
hassl-4552	611	17	,	,	PUNCT
hassl-4552	611	18	humanities	humanity	NOUN
hassl-4552	611	19	and	and	CCONJ
hassl-4552	611	20	social	social	ADJ
hassl-4552	611	21	sciences	science	NOUN
hassl-4552	611	22	letters	letter	NOUN
hassl-4552	611	23	shall	shall	AUX
hassl-4552	611	24	not	not	PART
hassl-4552	611	25	be	be	AUX
hassl-4552	611	26	responsible	responsible	ADJ
hassl-4552	611	27	or	or	CCONJ
hassl-4552	611	28	answerable	answerable	ADJ
hassl-4552	611	29	for	for	ADP
hassl-4552	611	30	any	any	DET
hassl-4552	611	31	loss	loss	NOUN
hassl-4552	611	32	,	,	PUNCT
hassl-4552	611	33	damage	damage	NOUN
hassl-4552	611	34	or	or	CCONJ
hassl-4552	611	35	liability	liability	NOUN
hassl-4552	611	36	etc	etc	X
hassl-4552	611	37	.	.	X
hassl-4552	611	38	caused	cause	VERB
hassl-4552	611	39	in	in	ADP
hassl-4552	611	40	relation	relation	NOUN
hassl-4552	611	41	to	to	PART
hassl-4552	611	42	/	/	PUNCT
hassl-4552	611	43	arising	arise	VERB
hassl-4552	611	44	out	out	ADP
hassl-4552	611	45	of	of	ADP
hassl-4552	611	46	the	the	DET
hassl-4552	611	47	use	use	NOUN
hassl-4552	611	48	of	of	ADP
hassl-4552	611	49	the	the	DET
hassl-4552	611	50	content	content	NOUN
hassl-4552	611	51	.	.	PUNCT