id	sid	tid	token	lemma	pos
hassl-788	1	1	36	36	NUM
hassl-788	1	2	©	©	PROPN
hassl-788	1	3	2017	2017	NUM
hassl-788	1	4	conscientia	conscientia	PROPN
hassl-788	1	5	beam	beam	PROPN
hassl-788	1	6	.	.	PUNCT
hassl-788	2	1	all	all	DET
hassl-788	2	2	rights	right	NOUN
hassl-788	2	3	reserved	reserve	VERB
hassl-788	2	4	.	.	PUNCT
hassl-788	3	1	marketing	marketing	NOUN
hassl-788	3	2	communications	communication	NOUN
hassl-788	3	3	in	in	ADP
hassl-788	3	4	21st	21st	ADJ
hassl-788	3	5	century	century	NOUN
hassl-788	3	6	:	:	PUNCT
hassl-788	3	7	trends	trend	NOUN
hassl-788	3	8	&	&	CCONJ
hassl-788	3	9	strategies	strategy	NOUN
hassl-788	3	10	mohammad	mohammad	PROPN
hassl-788	3	11	tariq	tariq	PROPN
hassl-788	3	12	intezar1	intezar1	PROPN
hassl-788	4	1	1assistant	1assistant	NUM
hassl-788	4	2	professor	professor	NOUN
hassl-788	4	3	,	,	PUNCT
hassl-788	4	4	college	college	NOUN
hassl-788	4	5	of	of	ADP
hassl-788	4	6	business	business	PROPN
hassl-788	4	7	administration	administration	NOUN
hassl-788	4	8	-	-	PUNCT
hassl-788	4	9	hotat	hotat	PROPN
hassl-788	4	10	,	,	PUNCT
hassl-788	4	11	prince	prince	PROPN
hassl-788	4	12	sattam	sattam	PROPN
hassl-788	4	13	bin	bin	PROPN
hassl-788	4	14	abdul	abdul	PROPN
hassl-788	4	15	aziz	aziz	PROPN
hassl-788	4	16	university	university	PROPN
hassl-788	4	17	,	,	PUNCT
hassl-788	4	18	kingdom	kingdom	NOUN
hassl-788	4	19	of	of	ADP
hassl-788	4	20	saudi	saudi	PROPN
hassl-788	4	21	arabia	arabia	PROPN
hassl-788	4	22	abstract	abstract	ADJ
hassl-788	4	23	article	article	NOUN
hassl-788	4	24	history	history	NOUN
hassl-788	4	25	received	receive	VERB
hassl-788	4	26	:	:	PUNCT
hassl-788	4	27	5	5	NUM
hassl-788	4	28	december	december	PROPN
hassl-788	4	29	2016	2016	NUM
hassl-788	4	30	revised	revise	VERB
hassl-788	4	31	:	:	PUNCT
hassl-788	4	32	19	19	NUM
hassl-788	4	33	january	january	PROPN
hassl-788	4	34	2017	2017	NUM
hassl-788	4	35	accepted	accept	VERB
hassl-788	4	36	:	:	PUNCT
hassl-788	4	37	22	22	NUM
hassl-788	4	38	february	february	NOUN
hassl-788	4	39	2017	2017	NUM
hassl-788	4	40	published	publish	VERB
hassl-788	4	41	:	:	PUNCT
hassl-788	4	42	13	13	NUM
hassl-788	4	43	march	march	NOUN
hassl-788	4	44	2017	2017	NUM
hassl-788	4	45	keywords	keyword	VERB
hassl-788	4	46	communication	communication	NOUN
hassl-788	4	47	marketing	marketing	NOUN
hassl-788	4	48	communication	communication	NOUN
hassl-788	4	49	communication	communication	NOUN
hassl-788	4	50	system	system	NOUN
hassl-788	4	51	twenty	twenty	NUM
hassl-788	4	52	first	first	ADJ
hassl-788	4	53	century	century	NOUN
hassl-788	4	54	technology	technology	NOUN
hassl-788	4	55	trends	trend	NOUN
hassl-788	4	56	.	.	PUNCT
hassl-788	5	1	in	in	ADP
hassl-788	5	2	the	the	DET
hassl-788	5	3	recent	recent	ADJ
hassl-788	5	4	time	time	NOUN
hassl-788	5	5	marketing	marketing	NOUN
hassl-788	5	6	communication	communication	NOUN
hassl-788	5	7	,	,	PUNCT
hassl-788	5	8	challenges	challenge	NOUN
hassl-788	5	9	need	need	VERB
hassl-788	5	10	to	to	PART
hassl-788	5	11	develop	develop	VERB
hassl-788	5	12	obsolete	obsolete	ADJ
hassl-788	5	13	business	business	NOUN
hassl-788	5	14	practices	practice	NOUN
hassl-788	5	15	and	and	CCONJ
hassl-788	5	16	create	create	VERB
hassl-788	5	17	some	some	DET
hassl-788	5	18	new	new	ADJ
hassl-788	5	19	ones	one	NOUN
hassl-788	5	20	,	,	PUNCT
hassl-788	5	21	and	and	CCONJ
hassl-788	5	22	even	even	ADV
hassl-788	5	23	stop	stop	VERB
hassl-788	5	24	using	use	VERB
hassl-788	5	25	conventional	conventional	ADJ
hassl-788	5	26	wisdom	wisdom	NOUN
hassl-788	5	27	that	that	PRON
hassl-788	5	28	has	have	AUX
hassl-788	5	29	proven	prove	VERB
hassl-788	5	30	obsolete	obsolete	ADJ
hassl-788	5	31	.	.	PUNCT
hassl-788	6	1	the	the	DET
hassl-788	6	2	pace	pace	NOUN
hassl-788	6	3	of	of	ADP
hassl-788	6	4	change	change	NOUN
hassl-788	6	5	is	be	AUX
hassl-788	6	6	increasing	increase	VERB
hassl-788	6	7	and	and	CCONJ
hassl-788	6	8	marketing	marketing	NOUN
hassl-788	6	9	communication	communication	NOUN
hassl-788	6	10	must	must	AUX
hassl-788	6	11	reflect	reflect	VERB
hassl-788	6	12	those	those	DET
hassl-788	6	13	changing	change	VERB
hassl-788	6	14	effects	effect	NOUN
hassl-788	6	15	if	if	SCONJ
hassl-788	6	16	it	it	PRON
hassl-788	6	17	is	be	AUX
hassl-788	6	18	relevant	relevant	ADJ
hassl-788	6	19	in	in	ADP
hassl-788	6	20	the	the	DET
hassl-788	6	21	twenty	twenty	NUM
hassl-788	6	22	first	first	ADJ
hassl-788	6	23	century	century	NOUN
hassl-788	6	24	.	.	PUNCT
hassl-788	7	1	what	what	PRON
hassl-788	7	2	need	need	VERB
hassl-788	7	3	to	to	PART
hassl-788	7	4	change	change	VERB
hassl-788	7	5	are	be	AUX
hassl-788	7	6	not	not	PART
hassl-788	7	7	the	the	DET
hassl-788	7	8	only	only	ADJ
hassl-788	7	9	tools	tool	NOUN
hassl-788	7	10	of	of	ADP
hassl-788	7	11	marketing	marketing	NOUN
hassl-788	7	12	communications	communication	NOUN
hassl-788	7	13	,	,	PUNCT
hassl-788	7	14	although	although	SCONJ
hassl-788	7	15	the	the	DET
hassl-788	7	16	impact	impact	NOUN
hassl-788	7	17	of	of	ADP
hassl-788	7	18	information	information	NOUN
hassl-788	7	19	technology	technology	NOUN
hassl-788	7	20	and	and	CCONJ
hassl-788	7	21	rapid	rapid	ADJ
hassl-788	7	22	broadcast	broadcast	NOUN
hassl-788	7	23	communication	communication	NOUN
hassl-788	7	24	will	will	AUX
hassl-788	7	25	cause	cause	VERB
hassl-788	7	26	change	change	NOUN
hassl-788	7	27	enough	enough	ADV
hassl-788	7	28	.	.	PUNCT
hassl-788	8	1	advances	advance	NOUN
hassl-788	8	2	in	in	ADP
hassl-788	8	3	communications	communication	NOUN
hassl-788	8	4	technology	technology	NOUN
hassl-788	8	5	,	,	PUNCT
hassl-788	8	6	increased	increase	VERB
hassl-788	8	7	interaction	interaction	NOUN
hassl-788	8	8	between	between	ADP
hassl-788	8	9	buyer	buyer	NOUN
hassl-788	8	10	and	and	CCONJ
hassl-788	8	11	producer	producer	NOUN
hassl-788	8	12	and	and	CCONJ
hassl-788	8	13	increasing	increase	VERB
hassl-788	8	14	integration	integration	NOUN
hassl-788	8	15	of	of	ADP
hassl-788	8	16	marketing	marketing	NOUN
hassl-788	8	17	communication	communication	NOUN
hassl-788	8	18	will	will	AUX
hassl-788	8	19	lead	lead	VERB
hassl-788	8	20	to	to	PART
hassl-788	8	21	change	change	VERB
hassl-788	8	22	in	in	ADP
hassl-788	8	23	both	both	CCONJ
hassl-788	8	24	the	the	DET
hassl-788	8	25	levels	level	NOUN
hassl-788	8	26	and	and	CCONJ
hassl-788	8	27	the	the	DET
hassl-788	8	28	impact	impact	NOUN
hassl-788	8	29	of	of	ADP
hassl-788	8	30	communication	communication	NOUN
hassl-788	8	31	.	.	PUNCT
hassl-788	9	1	however	however	ADV
hassl-788	9	2	,	,	PUNCT
hassl-788	9	3	marketers	marketer	NOUN
hassl-788	9	4	must	must	AUX
hassl-788	9	5	also	also	ADV
hassl-788	9	6	change	change	VERB
hassl-788	9	7	the	the	DET
hassl-788	9	8	ways	way	NOUN
hassl-788	9	9	what	what	PRON
hassl-788	9	10	they	they	PRON
hassl-788	9	11	plan	plan	VERB
hassl-788	9	12	for	for	ADP
hassl-788	9	13	communications	communication	NOUN
hassl-788	9	14	and	and	CCONJ
hassl-788	9	15	recognize	recognize	VERB
hassl-788	9	16	the	the	DET
hassl-788	9	17	strategic	strategic	ADJ
hassl-788	9	18	implications	implication	NOUN
hassl-788	9	19	of	of	ADP
hassl-788	9	20	the	the	DET
hassl-788	9	21	shift	shift	NOUN
hassl-788	9	22	in	in	ADP
hassl-788	9	23	the	the	DET
hassl-788	9	24	power	power	NOUN
hassl-788	9	25	base	base	NOUN
hassl-788	9	26	that	that	PRON
hassl-788	9	27	underpins	underpin	VERB
hassl-788	9	28	communications	communication	NOUN
hassl-788	9	29	.	.	PUNCT
hassl-788	10	1	this	this	DET
hassl-788	10	2	paper	paper	NOUN
hassl-788	10	3	attempts	attempt	NOUN
hassl-788	10	4	and	and	CCONJ
hassl-788	10	5	discusses	discuss	VERB
hassl-788	10	6	the	the	DET
hassl-788	10	7	main	main	ADJ
hassl-788	10	8	strategic	strategic	ADJ
hassl-788	10	9	issues	issue	NOUN
hassl-788	10	10	that	that	PRON
hassl-788	10	11	arise	arise	VERB
hassl-788	10	12	for	for	ADP
hassl-788	10	13	marketers	marketer	NOUN
hassl-788	10	14	in	in	ADP
hassl-788	10	15	the	the	DET
hassl-788	10	16	twenty	twenty	NUM
hassl-788	10	17	first	first	ADJ
hassl-788	10	18	century	century	NOUN
hassl-788	10	19	such	such	ADJ
hassl-788	10	20	as	as	ADP
hassl-788	10	21	the	the	DET
hassl-788	10	22	world	world	NOUN
hassl-788	10	23	wide	wide	ADJ
hassl-788	10	24	web	web	NOUN
hassl-788	10	25	,	,	PUNCT
hassl-788	10	26	the	the	DET
hassl-788	10	27	net	net	NOUN
hassl-788	10	28	,	,	PUNCT
hassl-788	10	29	social	social	ADJ
hassl-788	10	30	changes	change	NOUN
hassl-788	10	31	and	and	CCONJ
hassl-788	10	32	technological	technological	ADJ
hassl-788	10	33	change	change	NOUN
hassl-788	10	34	encompasses	encompass	VERB
hassl-788	10	35	more	more	ADJ
hassl-788	10	36	issues	issue	NOUN
hassl-788	10	37	than	than	ADP
hassl-788	10	38	information	information	NOUN
hassl-788	10	39	technology	technology	NOUN
hassl-788	10	40	,	,	PUNCT
hassl-788	10	41	cellular	cellular	ADJ
hassl-788	10	42	phones	phone	NOUN
hassl-788	10	43	,	,	PUNCT
hassl-788	10	44	new	new	ADJ
hassl-788	10	45	print	print	NOUN
hassl-788	10	46	technology	technology	NOUN
hassl-788	10	47	,	,	PUNCT
hassl-788	10	48	hologram	hologram	NOUN
hassl-788	10	49	and	and	CCONJ
hassl-788	10	50	new	new	ADJ
hassl-788	10	51	media	medium	NOUN
hassl-788	10	52	will	will	AUX
hassl-788	10	53	also	also	ADV
hassl-788	10	54	have	have	VERB
hassl-788	10	55	a	a	DET
hassl-788	10	56	major	major	ADJ
hassl-788	10	57	impact	impact	NOUN
hassl-788	10	58	in	in	ADP
hassl-788	10	59	the	the	DET
hassl-788	10	60	twenty	twenty	NUM
hassl-788	10	61	first	first	ADJ
hassl-788	10	62	century	century	NOUN
hassl-788	10	63	marketing	marketing	NOUN
hassl-788	10	64	communication	communication	NOUN
hassl-788	10	65	.	.	PUNCT
hassl-788	11	1	1	1	X
hassl-788	11	2	.	.	X
hassl-788	11	3	introduction	introduction	NOUN
hassl-788	11	4	communication	communication	NOUN
hassl-788	11	5	is	be	AUX
hassl-788	11	6	one	one	NUM
hassl-788	11	7	of	of	ADP
hassl-788	11	8	the	the	DET
hassl-788	11	9	most	most	ADV
hassl-788	11	10	important	important	ADJ
hassl-788	11	11	human	human	ADJ
hassl-788	11	12	activities	activity	NOUN
hassl-788	11	13	.	.	PUNCT
hassl-788	12	1	exchange	exchange	NOUN
hassl-788	12	2	of	of	ADP
hassl-788	12	3	thoughts	thought	NOUN
hassl-788	12	4	,	,	PUNCT
hassl-788	12	5	which	which	PRON
hassl-788	12	6	characterizes	characterize	VERB
hassl-788	12	7	communication	communication	NOUN
hassl-788	12	8	,	,	PUNCT
hassl-788	12	9	carried	carry	VERB
hassl-788	12	10	out	out	ADP
hassl-788	12	11	by	by	ADP
hassl-788	12	12	conversations	conversation	NOUN
hassl-788	12	13	by	by	ADP
hassl-788	12	14	the	the	DET
hassl-788	12	15	written	write	VERB
hassl-788	12	16	words	word	NOUN
hassl-788	12	17	and	and	CCONJ
hassl-788	12	18	of	of	ADP
hassl-788	12	19	course	course	NOUN
hassl-788	12	20	by	by	ADP
hassl-788	12	21	pictures	picture	NOUN
hassl-788	12	22	and	and	CCONJ
hassl-788	12	23	in	in	ADP
hassl-788	12	24	fact	fact	NOUN
hassl-788	12	25	people	people	NOUN
hassl-788	12	26	often	often	ADV
hassl-788	12	27	expect	expect	VERB
hassl-788	12	28	and	and	CCONJ
hassl-788	12	29	welcome	welcome	ADJ
hassl-788	12	30	marketing	marketing	NOUN
hassl-788	12	31	communication	communication	NOUN
hassl-788	12	32	.	.	PUNCT
hassl-788	13	1	different	different	ADJ
hassl-788	13	2	communication	communication	NOUN
hassl-788	13	3	systems	system	NOUN
hassl-788	13	4	vary	vary	VERB
hassl-788	13	5	in	in	ADP
hassl-788	13	6	complexity	complexity	NOUN
hassl-788	13	7	,	,	PUNCT
hassl-788	13	8	level	level	NOUN
hassl-788	13	9	of	of	ADP
hassl-788	13	10	communicator	communicator	NOUN
hassl-788	13	11	and	and	CCONJ
hassl-788	13	12	receiver	receiver	ADJ
hassl-788	13	13	contact	contact	NOUN
hassl-788	13	14	,	,	PUNCT
hassl-788	13	15	feedback	feedback	NOUN
hassl-788	13	16	time	time	NOUN
hassl-788	13	17	and	and	CCONJ
hassl-788	13	18	adjusting	adjust	VERB
hassl-788	13	19	to	to	ADP
hassl-788	13	20	feedback	feedback	NOUN
hassl-788	13	21	.	.	PUNCT
hassl-788	14	1	the	the	DET
hassl-788	14	2	communication	communication	NOUN
hassl-788	14	3	types	type	NOUN
hassl-788	14	4	can	can	AUX
hassl-788	14	5	be	be	AUX
hassl-788	14	6	under	under	ADP
hassl-788	14	7	two	two	NUM
hassl-788	14	8	broad	broad	ADJ
hassl-788	14	9	heads	head	NOUN
hassl-788	14	10	-	-	PUNCT
hassl-788	14	11	interpersonal	interpersonal	ADJ
hassl-788	14	12	communication	communication	NOUN
hassl-788	14	13	and	and	CCONJ
hassl-788	14	14	impersonal	impersonal	ADJ
hassl-788	14	15	communication	communication	NOUN
hassl-788	14	16	.	.	PUNCT
hassl-788	15	1	the	the	DET
hassl-788	15	2	impact	impact	NOUN
hassl-788	15	3	and	and	CCONJ
hassl-788	15	4	influence	influence	NOUN
hassl-788	15	5	of	of	ADP
hassl-788	15	6	each	each	PRON
hassl-788	15	7	differ	differ	VERB
hassl-788	15	8	significantly	significantly	ADV
hassl-788	15	9	.	.	PUNCT
hassl-788	16	1	1.1	1.1	NUM
hassl-788	16	2	.	.	PUNCT
hassl-788	17	1	interpersonal	interpersonal	ADJ
hassl-788	17	2	communication	communication	NOUN
hassl-788	17	3	communication	communication	NOUN
hassl-788	17	4	happening	happen	VERB
hassl-788	17	5	at	at	ADP
hassl-788	17	6	a	a	DET
hassl-788	17	7	personal	personal	ADJ
hassl-788	17	8	level	level	NOUN
hassl-788	17	9	between	between	ADP
hassl-788	17	10	two	two	NUM
hassl-788	17	11	or	or	CCONJ
hassl-788	17	12	more	more	ADJ
hassl-788	17	13	people	people	NOUN
hassl-788	17	14	is	be	AUX
hassl-788	17	15	termed	term	VERB
hassl-788	17	16	as	as	ADP
hassl-788	17	17	interpersonal	interpersonal	ADJ
hassl-788	17	18	communication	communication	NOUN
hassl-788	17	19	.	.	PUNCT
hassl-788	18	1	this	this	DET
hassl-788	18	2	communication	communication	NOUN
hassl-788	18	3	could	could	AUX
hassl-788	18	4	be	be	AUX
hassl-788	18	5	face	face	NOUN
hassl-788	18	6	to	to	PART
hassl-788	18	7	face	face	NOUN
hassl-788	18	8	between	between	ADP
hassl-788	18	9	two	two	NUM
hassl-788	18	10	people	people	NOUN
hassl-788	18	11	,	,	PUNCT
hassl-788	18	12	on	on	ADP
hassl-788	18	13	the	the	DET
hassl-788	18	14	telephone	telephone	NOUN
hassl-788	18	15	,	,	PUNCT
hassl-788	18	16	or	or	CCONJ
hassl-788	18	17	through	through	ADP
hassl-788	18	18	mail	mail	NOUN
hassl-788	18	19	.	.	PUNCT
hassl-788	19	1	in	in	ADP
hassl-788	19	2	business	business	NOUN
hassl-788	19	3	world	world	NOUN
hassl-788	19	4	“	"	PUNCT
hassl-788	19	5	informal	informal	ADJ
hassl-788	19	6	communication	communication	NOUN
hassl-788	19	7	”	"	PUNCT
hassl-788	19	8	,	,	PUNCT
hassl-788	19	9	concerning	concern	VERB
hassl-788	19	10	products	product	NOUN
hassl-788	19	11	or	or	CCONJ
hassl-788	19	12	services	service	NOUN
hassl-788	19	13	is	be	AUX
hassl-788	19	14	more	more	ADV
hassl-788	19	15	likely	likely	ADJ
hassl-788	19	16	between	between	ADP
hassl-788	19	17	two	two	NUM
hassl-788	19	18	groups	group	NOUN
hassl-788	19	19	.	.	PUNCT
hassl-788	20	1	such	such	ADJ
hassl-788	20	2	“	"	PUNCT
hassl-788	20	3	word	word	NOUN
hassl-788	20	4	-	-	PUNCT
hassl-788	20	5	of	of	ADP
hassl-788	20	6	-	-	PUNCT
hassl-788	20	7	mouth	mouth	NOUN
hassl-788	20	8	”	"	PUNCT
hassl-788	20	9	communication	communication	NOUN
hassl-788	20	10	is	be	AUX
hassl-788	20	11	likely	likely	ADJ
hassl-788	20	12	to	to	PART
hassl-788	20	13	be	be	AUX
hassl-788	20	14	highly	highly	ADV
hassl-788	20	15	convincing	convincing	ADJ
hassl-788	20	16	because	because	SCONJ
hassl-788	20	17	one	one	NUM
hassl-788	20	18	friend	friend	NOUN
hassl-788	20	19	seemingly	seemingly	ADV
hassl-788	20	20	has	have	VERB
hassl-788	20	21	nothing	nothing	PRON
hassl-788	20	22	to	to	ADP
hassl-788	20	23	humanities	humanity	NOUN
hassl-788	20	24	and	and	CCONJ
hassl-788	20	25	social	social	ADJ
hassl-788	20	26	sciences	science	NOUN
hassl-788	20	27	letters	letter	NOUN
hassl-788	20	28	2017	2017	NUM
hassl-788	20	29	vol	vol	NOUN
hassl-788	20	30	.	.	PROPN
hassl-788	21	1	5	5	NUM
hassl-788	21	2	,	,	PUNCT
hassl-788	21	3	no	no	INTJ
hassl-788	21	4	.	.	NOUN
hassl-788	21	5	2	2	NUM
hassl-788	21	6	,	,	PUNCT
hassl-788	21	7	36	36	NUM
hassl-788	21	8	-	-	SYM
hassl-788	21	9	42	42	NUM
hassl-788	21	10	.	.	PUNCT
hassl-788	22	1	issn(e	issn(e	INTJ
hassl-788	22	2	):	):	PUNCT
hassl-788	22	3	2312	2312	NUM
hassl-788	22	4	-	-	SYM
hassl-788	22	5	4318	4318	NUM
hassl-788	22	6	issn(p	issn(p	NUM
hassl-788	22	7	):	):	PUNCT
hassl-788	22	8	2312	2312	NUM
hassl-788	22	9	-	-	SYM
hassl-788	22	10	5659	5659	NUM
hassl-788	22	11	doi	doi	NOUN
hassl-788	22	12	:	:	PUNCT
hassl-788	22	13	10.18488	10.18488	NUM
hassl-788	22	14	/	/	SYM
hassl-788	22	15	journal.73.2017.52.36.42	journal.73.2017.52.36.42	NUM
hassl-788	22	16	©	©	PROPN
hassl-788	22	17	2017	2017	NUM
hassl-788	22	18	conscientia	conscientia	PROPN
hassl-788	22	19	beam	beam	PROPN
hassl-788	22	20	.	.	PUNCT
hassl-788	23	1	all	all	DET
hassl-788	23	2	rights	right	NOUN
hassl-788	23	3	reserved	reserve	VERB
hassl-788	23	4	.	.	PUNCT
hassl-788	24	1	http://crossmark.crossref.org/dialog/?doi=10.18488/journal.73.2017.52.36.42	http://crossmark.crossref.org/dialog/?doi=10.18488/journal.73.2017.52.36.42	NOUN
hassl-788	24	2	humanities	humanity	NOUN
hassl-788	24	3	and	and	CCONJ
hassl-788	24	4	social	social	ADJ
hassl-788	24	5	sciences	science	NOUN
hassl-788	24	6	letters	letter	NOUN
hassl-788	24	7	,	,	PUNCT
hassl-788	24	8	2017	2017	NUM
hassl-788	24	9	,	,	PUNCT
hassl-788	24	10	5(2	5(2	NUM
hassl-788	24	11	):	):	PUNCT
hassl-788	24	12	36	36	NUM
hassl-788	24	13	-	-	SYM
hassl-788	24	14	42	42	NUM
hassl-788	24	15	37	37	NUM
hassl-788	24	16	©	©	PROPN
hassl-788	24	17	2017	2017	NUM
hassl-788	24	18	pak	pak	PROPN
hassl-788	24	19	publishing	publishing	NOUN
hassl-788	24	20	group	group	NOUN
hassl-788	24	21	.	.	PUNCT
hassl-788	25	1	all	all	DET
hassl-788	25	2	rights	right	NOUN
hassl-788	25	3	reserved	reserve	VERB
hassl-788	25	4	.	.	PUNCT
hassl-788	26	1	gain	gain	NOUN
hassl-788	26	2	from	from	ADP
hassl-788	26	3	the	the	DET
hassl-788	26	4	other	other	ADJ
hassl-788	26	5	friend	friend	NOUN
hassl-788	26	6	’s	’s	PART
hassl-788	26	7	future	future	ADJ
hassl-788	26	8	responses	response	NOUN
hassl-788	26	9	.	.	PUNCT
hassl-788	27	1	in	in	ADP
hassl-788	27	2	many	many	ADJ
hassl-788	27	3	circumstances	circumstance	NOUN
hassl-788	27	4	of	of	ADP
hassl-788	27	5	high	high	ADJ
hassl-788	27	6	-	-	PUNCT
hassl-788	27	7	involvement	involvement	NOUN
hassl-788	27	8	purchases	purchase	NOUN
hassl-788	27	9	of	of	ADP
hassl-788	27	10	before	before	ADP
hassl-788	27	11	buying	buy	VERB
hassl-788	27	12	services	service	NOUN
hassl-788	27	13	,	,	PUNCT
hassl-788	27	14	consumer	consumer	NOUN
hassl-788	27	15	often	often	ADV
hassl-788	27	16	rely	rely	VERB
hassl-788	27	17	more	more	ADV
hassl-788	27	18	on	on	ADP
hassl-788	27	19	informal	informal	ADJ
hassl-788	27	20	communication	communication	NOUN
hassl-788	27	21	.	.	PUNCT
hassl-788	28	1	1.2	1.2	NUM
hassl-788	28	2	.	.	PUNCT
hassl-788	28	3	characteristics	characteristic	NOUN
hassl-788	28	4	of	of	ADP
hassl-788	28	5	different	different	ADJ
hassl-788	28	6	types	type	NOUN
hassl-788	28	7	of	of	ADP
hassl-788	28	8	communication	communication	NOUN
hassl-788	28	9	systems	system	NOUN
hassl-788	28	10	types	type	NOUN
hassl-788	28	11	of	of	ADP
hassl-788	28	12	communication	communication	NOUN
hassl-788	28	13	characteristics	characteristic	NOUN
hassl-788	28	14	complication	complication	NOUN
hassl-788	28	15	interaction	interaction	NOUN
hassl-788	28	16	response	response	NOUN
hassl-788	28	17	alterations	alteration	NOUN
hassl-788	28	18	mass	mass	ADJ
hassl-788	28	19	communication	communication	NOUN
hassl-788	28	20	high	high	ADJ
hassl-788	28	21	low	low	ADJ
hassl-788	28	22	long	long	ADJ
hassl-788	28	23	low	low	ADJ
hassl-788	28	24	interpersonal	interpersonal	ADJ
hassl-788	28	25	low	low	ADJ
hassl-788	28	26	high	high	ADJ
hassl-788	28	27	short	short	ADJ
hassl-788	28	28	high	high	ADJ
hassl-788	28	29	organizational	organizational	ADJ
hassl-788	28	30	moderate	moderate	ADJ
hassl-788	28	31	moderate	moderate	ADJ
hassl-788	28	32	moderate	moderate	ADJ
hassl-788	28	33	moderate	moderate	ADJ
hassl-788	28	34	public	public	ADJ
hassl-788	28	35	communication	communication	NOUN
hassl-788	28	36	high	high	ADJ
hassl-788	28	37	low	low	ADJ
hassl-788	28	38	long	long	ADJ
hassl-788	28	39	moderate	moderate	ADJ
hassl-788	28	40	“	"	PUNCT
hassl-788	28	41	formal	formal	ADJ
hassl-788	28	42	interpersonal	interpersonal	ADJ
hassl-788	28	43	communication	communication	NOUN
hassl-788	28	44	”	"	PUNCT
hassl-788	28	45	takes	take	VERB
hassl-788	28	46	place	place	NOUN
hassl-788	28	47	between	between	ADP
hassl-788	28	48	a	a	DET
hassl-788	28	49	sales	sale	NOUN
hassl-788	28	50	person	person	NOUN
hassl-788	28	51	and	and	CCONJ
hassl-788	28	52	a	a	DET
hassl-788	28	53	potential	potential	ADJ
hassl-788	28	54	customer	customer	NOUN
hassl-788	28	55	.	.	PUNCT
hassl-788	29	1	the	the	DET
hassl-788	29	2	sales	sale	NOUN
hassl-788	29	3	person	person	NOUN
hassl-788	29	4	is	be	AUX
hassl-788	29	5	the	the	DET
hassl-788	29	6	sender	sender	NOUN
hassl-788	29	7	of	of	ADP
hassl-788	29	8	the	the	DET
hassl-788	29	9	message	message	NOUN
hassl-788	29	10	and	and	CCONJ
hassl-788	29	11	the	the	DET
hassl-788	29	12	customer	customer	NOUN
hassl-788	29	13	is	be	AUX
hassl-788	29	14	the	the	DET
hassl-788	29	15	receiver	receiver	NOUN
hassl-788	29	16	.	.	PUNCT
hassl-788	30	1	this	this	DET
hassl-788	30	2	communication	communication	NOUN
hassl-788	30	3	,	,	PUNCT
hassl-788	30	4	when	when	SCONJ
hassl-788	30	5	face	face	NOUN
hassl-788	30	6	-	-	PUNCT
hassl-788	30	7	to	to	ADP
hassl-788	30	8	-	-	PUNCT
hassl-788	30	9	face	face	NOUN
hassl-788	30	10	,	,	PUNCT
hassl-788	30	11	tends	tend	VERB
hassl-788	30	12	to	to	PART
hassl-788	30	13	be	be	AUX
hassl-788	30	14	more	more	ADV
hassl-788	30	15	effective	effective	ADJ
hassl-788	30	16	because	because	SCONJ
hassl-788	30	17	the	the	DET
hassl-788	30	18	sales	sale	NOUN
hassl-788	30	19	person	person	NOUN
hassl-788	30	20	can	can	AUX
hassl-788	30	21	immediately	immediately	ADV
hassl-788	30	22	notice	notice	VERB
hassl-788	30	23	the	the	DET
hassl-788	30	24	customer	customer	NOUN
hassl-788	30	25	’s	’s	PART
hassl-788	30	26	reaction	reaction	NOUN
hassl-788	30	27	,	,	PUNCT
hassl-788	30	28	verbal	verbal	ADJ
hassl-788	30	29	or	or	CCONJ
hassl-788	30	30	non	non	ADJ
hassl-788	30	31	-	-	ADJ
hassl-788	30	32	verbal	verbal	ADJ
hassl-788	30	33	,	,	PUNCT
hassl-788	30	34	indicating	indicate	VERB
hassl-788	30	35	whether	whether	SCONJ
hassl-788	30	36	the	the	DET
hassl-788	30	37	intended	intend	VERB
hassl-788	30	38	message	message	NOUN
hassl-788	30	39	received	receive	VERB
hassl-788	30	40	.	.	PUNCT
hassl-788	31	1	marketers	marketer	NOUN
hassl-788	31	2	are	be	AUX
hassl-788	31	3	increasingly	increasingly	ADV
hassl-788	31	4	realizing	realize	VERB
hassl-788	31	5	that	that	SCONJ
hassl-788	31	6	non	non	ADJ
hassl-788	31	7	-	-	ADJ
hassl-788	31	8	verbal	verbal	ADJ
hassl-788	31	9	messages	message	NOUN
hassl-788	31	10	are	be	AUX
hassl-788	31	11	sometimes	sometimes	ADV
hassl-788	31	12	more	more	ADV
hassl-788	31	13	important	important	ADJ
hassl-788	31	14	than	than	ADP
hassl-788	31	15	verbal	verbal	ADJ
hassl-788	31	16	messages	message	NOUN
hassl-788	31	17	particularly	particularly	ADV
hassl-788	31	18	in	in	ADP
hassl-788	31	19	personal	personal	ADJ
hassl-788	31	20	selling	selling	NOUN
hassl-788	31	21	and	and	CCONJ
hassl-788	31	22	advertising	advertising	NOUN
hassl-788	31	23	.	.	PUNCT
hassl-788	32	1	“	"	PUNCT
hassl-788	32	2	feedback	feedback	NOUN
hassl-788	32	3	,	,	PUNCT
hassl-788	32	4	”	"	PUNCT
hassl-788	32	5	both	both	CCONJ
hassl-788	32	6	verbal	verbal	ADJ
hassl-788	32	7	and	and	CCONJ
hassl-788	32	8	non	non	ADJ
hassl-788	32	9	-	-	ADJ
hassl-788	32	10	verbal	verbal	ADJ
hassl-788	32	11	,	,	PUNCT
hassl-788	32	12	in	in	ADP
hassl-788	32	13	interpersonal	interpersonal	ADJ
hassl-788	32	14	communication	communication	NOUN
hassl-788	32	15	enables	enable	VERB
hassl-788	32	16	the	the	DET
hassl-788	32	17	message	message	NOUN
hassl-788	32	18	initiator	initiator	NOUN
hassl-788	32	19	to	to	PART
hassl-788	32	20	have	have	VERB
hassl-788	32	21	some	some	DET
hassl-788	32	22	indication	indication	NOUN
hassl-788	32	23	concerning	concern	VERB
hassl-788	32	24	acceptance	acceptance	NOUN
hassl-788	32	25	of	of	ADP
hassl-788	32	26	message	message	NOUN
hassl-788	32	27	.	.	PUNCT
hassl-788	33	1	marketing	marketing	NOUN
hassl-788	33	2	communication	communication	NOUN
hassl-788	33	3	is	be	AUX
hassl-788	33	4	generally	generally	ADV
hassl-788	33	5	quite	quite	ADV
hassl-788	33	6	attentive	attentive	ADJ
hassl-788	33	7	to	to	PART
hassl-788	33	8	feedback	feedback	VERB
hassl-788	33	9	and	and	CCONJ
hassl-788	33	10	modifies	modify	VERB
hassl-788	33	11	messages	message	NOUN
hassl-788	33	12	based	base	VERB
hassl-788	33	13	on	on	ADP
hassl-788	33	14	what	what	PRON
hassl-788	33	15	they	they	PRON
hassl-788	33	16	see	see	VERB
hassl-788	33	17	or	or	CCONJ
hassl-788	33	18	hear	hear	VERB
hassl-788	33	19	from	from	ADP
hassl-788	33	20	the	the	DET
hassl-788	33	21	audiences	audience	NOUN
hassl-788	33	22	.	.	PUNCT
hassl-788	34	1	1.3	1.3	NUM
hassl-788	34	2	.	.	PUNCT
hassl-788	35	1	impersonal	impersonal	ADJ
hassl-788	35	2	communication	communication	NOUN
hassl-788	35	3	communication	communication	NOUN
hassl-788	35	4	focused	focus	VERB
hassl-788	35	5	at	at	ADP
hassl-788	35	6	a	a	DET
hassl-788	35	7	large	large	ADJ
hassl-788	35	8	and	and	CCONJ
hassl-788	35	9	dispersed	dispersed	ADJ
hassl-788	35	10	audience	audience	NOUN
hassl-788	35	11	so	so	ADV
hassl-788	35	12	called	call	VERB
hassl-788	35	13	as	as	ADP
hassl-788	35	14	impersonal	impersonal	ADJ
hassl-788	35	15	communication	communication	NOUN
hassl-788	35	16	.	.	PUNCT
hassl-788	36	1	there	there	PRON
hassl-788	36	2	is	be	VERB
hassl-788	36	3	no	no	DET
hassl-788	36	4	direct	direct	ADJ
hassl-788	36	5	contact	contact	NOUN
hassl-788	36	6	between	between	ADP
hassl-788	36	7	the	the	DET
hassl-788	36	8	sender	sender	NOUN
hassl-788	36	9	and	and	CCONJ
hassl-788	36	10	the	the	DET
hassl-788	36	11	receiver	receiver	NOUN
hassl-788	36	12	.	.	PUNCT
hassl-788	37	1	large	large	ADJ
hassl-788	37	2	organizations	organization	NOUN
hassl-788	37	3	,	,	PUNCT
hassl-788	37	4	both	both	CCONJ
hassl-788	37	5	profit	profit	NOUN
hassl-788	37	6	and	and	CCONJ
hassl-788	37	7	non	non	ADJ
hassl-788	37	8	-	-	NOUN
hassl-788	37	9	profit	profit	ADJ
hassl-788	37	10	,	,	PUNCT
hassl-788	37	11	are	be	AUX
hassl-788	37	12	usually	usually	ADV
hassl-788	37	13	the	the	DET
hassl-788	37	14	source	source	NOUN
hassl-788	37	15	of	of	ADP
hassl-788	37	16	mass	mass	ADJ
hassl-788	37	17	communication	communication	NOUN
hassl-788	37	18	.	.	PUNCT
hassl-788	38	1	they	they	PRON
hassl-788	38	2	develop	develop	VERB
hassl-788	38	3	and	and	CCONJ
hassl-788	38	4	communicate	communicate	VERB
hassl-788	38	5	suitable	suitable	ADJ
hassl-788	38	6	message	message	NOUN
hassl-788	38	7	through	through	ADP
hassl-788	38	8	specific	specific	ADJ
hassl-788	38	9	departments	department	NOUN
hassl-788	38	10	or	or	CCONJ
hassl-788	38	11	spokespersons	spokesperson	NOUN
hassl-788	38	12	.	.	PUNCT
hassl-788	39	1	these	these	DET
hassl-788	39	2	messages	message	NOUN
hassl-788	39	3	usually	usually	ADV
hassl-788	39	4	meant	mean	VERB
hassl-788	39	5	to	to	PART
hassl-788	39	6	reach	reach	VERB
hassl-788	39	7	the	the	DET
hassl-788	39	8	targeted	target	VERB
hassl-788	39	9	audience	audience	NOUN
hassl-788	39	10	or	or	CCONJ
hassl-788	39	11	audiences	audience	NOUN
hassl-788	39	12	to	to	PART
hassl-788	39	13	inform	inform	VERB
hassl-788	39	14	,	,	PUNCT
hassl-788	39	15	influence	influence	NOUN
hassl-788	39	16	,	,	PUNCT
hassl-788	39	17	or	or	CCONJ
hassl-788	39	18	persuade	persuade	VERB
hassl-788	39	19	them	they	PRON
hassl-788	39	20	.	.	PUNCT
hassl-788	40	1	the	the	DET
hassl-788	40	2	objective	objective	NOUN
hassl-788	40	3	of	of	ADP
hassl-788	40	4	marketing	marketing	NOUN
hassl-788	40	5	communications	communication	NOUN
hassl-788	40	6	is	be	AUX
hassl-788	40	7	to	to	PART
hassl-788	40	8	induce	induce	VERB
hassl-788	40	9	purchase	purchase	NOUN
hassl-788	40	10	of	of	ADP
hassl-788	40	11	a	a	DET
hassl-788	40	12	product	product	NOUN
hassl-788	40	13	,	,	PUNCT
hassl-788	40	14	to	to	PART
hassl-788	40	15	create	create	VERB
hassl-788	40	16	a	a	DET
hassl-788	40	17	positive	positive	ADJ
hassl-788	40	18	attitude	attitude	NOUN
hassl-788	40	19	towards	towards	ADP
hassl-788	40	20	product	product	NOUN
hassl-788	40	21	,	,	PUNCT
hassl-788	40	22	to	to	PART
hassl-788	40	23	impart	impart	VERB
hassl-788	40	24	the	the	DET
hassl-788	40	25	product	product	NOUN
hassl-788	40	26	a	a	DET
hassl-788	40	27	symbolic	symbolic	ADJ
hassl-788	40	28	meaning	meaning	NOUN
hassl-788	40	29	,	,	PUNCT
hassl-788	40	30	or	or	CCONJ
hassl-788	40	31	to	to	PART
hassl-788	40	32	convince	convince	VERB
hassl-788	40	33	consumers	consumer	NOUN
hassl-788	40	34	that	that	SCONJ
hassl-788	40	35	it	it	PRON
hassl-788	40	36	can	can	AUX
hassl-788	40	37	satisfy	satisfy	VERB
hassl-788	40	38	their	their	PRON
hassl-788	40	39	needs	need	NOUN
hassl-788	40	40	or	or	CCONJ
hassl-788	40	41	wants	want	VERB
hassl-788	40	42	in	in	ADP
hassl-788	40	43	a	a	DET
hassl-788	40	44	better	well	ADJ
hassl-788	40	45	way	way	NOUN
hassl-788	40	46	than	than	ADP
hassl-788	40	47	the	the	DET
hassl-788	40	48	competitive	competitive	ADJ
hassl-788	40	49	products	product	NOUN
hassl-788	40	50	.	.	PUNCT
hassl-788	41	1	the	the	DET
hassl-788	41	2	typical	typical	ADJ
hassl-788	41	3	mass	mass	NOUN
hassl-788	41	4	media	medium	NOUN
hassl-788	41	5	used	use	VERB
hassl-788	41	6	are	be	AUX
hassl-788	41	7	newspapers	newspaper	NOUN
hassl-788	41	8	,	,	PUNCT
hassl-788	41	9	magazines	magazine	NOUN
hassl-788	41	10	,	,	PUNCT
hassl-788	41	11	billboards	billboard	NOUN
hassl-788	41	12	,	,	PUNCT
hassl-788	41	13	radio	radio	NOUN
hassl-788	41	14	,	,	PUNCT
hassl-788	41	15	television	television	NOUN
hassl-788	41	16	and	and	CCONJ
hassl-788	41	17	transit	transit	NOUN
hassl-788	41	18	media	medium	NOUN
hassl-788	41	19	,	,	PUNCT
hassl-788	41	20	etc	etc	X
hassl-788	41	21	.	.	X
hassl-788	41	22	mass	mass	ADJ
hassl-788	41	23	communication	communication	NOUN
hassl-788	41	24	used	use	VERB
hassl-788	41	25	by	by	ADP
hassl-788	41	26	both	both	DET
hassl-788	41	27	profit	profit	NOUN
hassl-788	41	28	and	and	CCONJ
hassl-788	41	29	nonprofit	nonprofit	ADJ
hassl-788	41	30	organization	organization	NOUN
hassl-788	41	31	.	.	PUNCT
hassl-788	42	1	communication	communication	NOUN
hassl-788	42	2	initiating	initiate	VERB
hassl-788	42	3	organizations	organization	NOUN
hassl-788	42	4	must	must	AUX
hassl-788	42	5	develop	develop	VERB
hassl-788	42	6	some	some	DET
hassl-788	42	7	reasonably	reasonably	ADV
hassl-788	42	8	reliable	reliable	ADJ
hassl-788	42	9	method	method	NOUN
hassl-788	42	10	to	to	PART
hassl-788	42	11	determine	determine	VERB
hassl-788	42	12	whether	whether	SCONJ
hassl-788	42	13	the	the	DET
hassl-788	42	14	sent	send	VERB
hassl-788	42	15	messages	message	NOUN
hassl-788	42	16	are	be	AUX
hassl-788	42	17	reaching	reach	VERB
hassl-788	42	18	the	the	DET
hassl-788	42	19	intended	intended	ADJ
hassl-788	42	20	audience	audience	NOUN
hassl-788	42	21	,	,	PUNCT
hassl-788	42	22	are	be	AUX
hassl-788	42	23	understood	understand	VERB
hassl-788	42	24	in	in	ADP
hassl-788	42	25	a	a	DET
hassl-788	42	26	proper	proper	ADJ
hassl-788	42	27	manner	manner	NOUN
hassl-788	42	28	and	and	CCONJ
hassl-788	42	29	successful	successful	ADJ
hassl-788	42	30	in	in	ADP
hassl-788	42	31	attaining	attain	VERB
hassl-788	42	32	to	to	PART
hassl-788	42	33	set	set	VERB
hassl-788	42	34	the	the	DET
hassl-788	42	35	objectives	objective	NOUN
hassl-788	42	36	.	.	PUNCT
hassl-788	43	1	generally	generally	ADV
hassl-788	43	2	,	,	PUNCT
hassl-788	43	3	such	such	ADJ
hassl-788	43	4	inferences	inference	NOUN
hassl-788	43	5	are	be	AUX
hassl-788	43	6	drawn	draw	VERB
hassl-788	43	7	based	base	VERB
hassl-788	43	8	or	or	CCONJ
hassl-788	43	9	indirect	indirect	ADJ
hassl-788	43	10	methods	method	NOUN
hassl-788	43	11	.	.	PUNCT
hassl-788	44	1	how	how	SCONJ
hassl-788	44	2	the	the	DET
hassl-788	44	3	audiences	audience	NOUN
hassl-788	44	4	respond	respond	VERB
hassl-788	44	5	toward	toward	ADP
hassl-788	44	6	an	an	DET
hassl-788	44	7	advertised	advertised	ADJ
hassl-788	44	8	product	product	NOUN
hassl-788	44	9	or	or	CCONJ
hassl-788	44	10	service	service	NOUN
hassl-788	44	11	inferred	infer	VERB
hassl-788	44	12	from	from	ADP
hassl-788	44	13	the	the	DET
hassl-788	44	14	results	result	NOUN
hassl-788	44	15	.	.	PUNCT
hassl-788	45	1	if	if	SCONJ
hassl-788	45	2	the	the	DET
hassl-788	45	3	results	result	NOUN
hassl-788	45	4	are	be	AUX
hassl-788	45	5	positive	positive	ADJ
hassl-788	45	6	,	,	PUNCT
hassl-788	45	7	then	then	ADV
hassl-788	45	8	concludes	conclude	VERB
hassl-788	45	9	the	the	DET
hassl-788	45	10	message	message	NOUN
hassl-788	45	11	has	have	AUX
hassl-788	45	12	been	be	AUX
hassl-788	45	13	persuasive	persuasive	ADJ
hassl-788	45	14	.	.	PUNCT
hassl-788	46	1	marketing	marketing	NOUN
hassl-788	46	2	companies	company	NOUN
hassl-788	46	3	often	often	ADV
hassl-788	46	4	try	try	VERB
hassl-788	46	5	to	to	PART
hassl-788	46	6	measure	measure	VERB
hassl-788	46	7	the	the	DET
hassl-788	46	8	effectiveness	effectiveness	NOUN
hassl-788	46	9	of	of	ADP
hassl-788	46	10	their	their	PRON
hassl-788	46	11	messages	message	NOUN
hassl-788	46	12	by	by	ADP
hassl-788	46	13	conducting	conduct	VERB
hassl-788	46	14	audience	audience	NOUN
hassl-788	46	15	research	research	NOUN
hassl-788	46	16	.	.	PUNCT
hassl-788	47	1	consumers	consumer	NOUN
hassl-788	47	2	subordinate	subordinate	VERB
hassl-788	47	3	alter	alter	VERB
hassl-788	47	4	the	the	DET
hassl-788	47	5	degree	degree	NOUN
hassl-788	47	6	of	of	ADP
hassl-788	47	7	credibility	credibility	NOUN
hassl-788	47	8	with	with	ADP
hassl-788	47	9	different	different	ADJ
hassl-788	47	10	information	information	NOUN
hassl-788	47	11	sources	source	NOUN
hassl-788	47	12	.	.	PUNCT
hassl-788	48	1	it	it	PRON
hassl-788	48	2	is	be	AUX
hassl-788	48	3	suppose	suppose	VERB
hassl-788	48	4	that	that	SCONJ
hassl-788	48	5	the	the	DET
hassl-788	48	6	more	more	ADV
hassl-788	48	7	credible	credible	ADJ
hassl-788	48	8	the	the	DET
hassl-788	48	9	basis	basis	NOUN
hassl-788	48	10	,	,	PUNCT
hassl-788	48	11	the	the	DET
hassl-788	48	12	more	more	ADV
hassl-788	48	13	persuasive	persuasive	ADJ
hassl-788	48	14	the	the	DET
hassl-788	48	15	endorser	endorser	NOUN
hassl-788	48	16	is	be	AUX
hassl-788	48	17	likely	likely	ADJ
hassl-788	48	18	to	to	PART
hassl-788	48	19	be	be	AUX
hassl-788	48	20	in	in	ADP
hassl-788	48	21	manipulating	manipulate	VERB
hassl-788	48	22	the	the	DET
hassl-788	48	23	acceptance	acceptance	NOUN
hassl-788	48	24	of	of	ADP
hassl-788	48	25	advertisement	advertisement	NOUN
hassl-788	48	26	message	message	NOUN
hassl-788	48	27	by	by	ADP
hassl-788	48	28	the	the	DET
hassl-788	48	29	audience	audience	NOUN
hassl-788	48	30	.	.	PUNCT
hassl-788	49	1	endorsers	endorser	NOUN
hassl-788	49	2	in	in	ADP
hassl-788	49	3	advertisements	advertisement	NOUN
hassl-788	49	4	viewed	view	VERB
hassl-788	49	5	as	as	ADP
hassl-788	49	6	a	a	DET
hassl-788	49	7	“	"	PUNCT
hassl-788	49	8	source	source	NOUN
hassl-788	49	9	”	"	PUNCT
hassl-788	49	10	of	of	ADP
hassl-788	49	11	information	information	NOUN
hassl-788	49	12	and	and	CCONJ
hassl-788	49	13	influence	influence	NOUN
hassl-788	49	14	audience	audience	NOUN
hassl-788	49	15	’s	’s	PART
hassl-788	49	16	acceptance	acceptance	NOUN
hassl-788	49	17	of	of	ADP
hassl-788	49	18	message	message	NOUN
hassl-788	49	19	content	content	NOUN
hassl-788	49	20	because	because	SCONJ
hassl-788	49	21	of	of	ADP
hassl-788	49	22	their	their	PRON
hassl-788	49	23	credibility	credibility	NOUN
hassl-788	49	24	and	and	CCONJ
hassl-788	49	25	attractiveness	attractiveness	NOUN
hassl-788	49	26	.	.	PUNCT
hassl-788	50	1	panda	panda	NOUN
hassl-788	50	2	(	(	PUNCT
hassl-788	50	3	2007	2007	NUM
hassl-788	50	4	)	)	PUNCT
hassl-788	50	5	while	while	SCONJ
hassl-788	50	6	companies	company	NOUN
hassl-788	50	7	are	be	AUX
hassl-788	50	8	investing	invest	VERB
hassl-788	50	9	huge	huge	ADJ
hassl-788	50	10	sums	sum	NOUN
hassl-788	50	11	of	of	ADP
hassl-788	50	12	money	money	NOUN
hassl-788	50	13	into	into	ADP
hassl-788	50	14	the	the	DET
hassl-788	50	15	concept	concept	NOUN
hassl-788	50	16	that	that	SCONJ
hassl-788	50	17	sports	sport	NOUN
hassl-788	50	18	people	people	NOUN
hassl-788	50	19	of	of	ADP
hassl-788	50	20	today	today	NOUN
hassl-788	50	21	and	and	CCONJ
hassl-788	50	22	yesteryear	yesteryear	NOUN
hassl-788	50	23	are	be	AUX
hassl-788	50	24	good	good	ADJ
hassl-788	50	25	endorsers	endorser	NOUN
hassl-788	50	26	,	,	PUNCT
hassl-788	50	27	they	they	PRON
hassl-788	50	28	are	be	AUX
hassl-788	50	29	also	also	ADV
hassl-788	50	30	recognizing	recognize	VERB
hassl-788	50	31	that	that	SCONJ
hassl-788	50	32	choosing	choose	VERB
hassl-788	50	33	a	a	DET
hassl-788	50	34	celebrity	celebrity	NOUN
hassl-788	50	35	endorser	endorser	NOUN
hassl-788	50	36	is	be	AUX
hassl-788	50	37	no	no	ADV
hassl-788	50	38	longer	long	ADV
hassl-788	50	39	a	a	DET
hassl-788	50	40	matter	matter	NOUN
hassl-788	50	41	of	of	ADP
hassl-788	50	42	personal	personal	ADJ
hassl-788	50	43	taste	taste	NOUN
hassl-788	50	44	.	.	PUNCT
hassl-788	51	1	for	for	ADP
hassl-788	51	2	a	a	DET
hassl-788	51	3	number	number	NOUN
hassl-788	51	4	of	of	ADP
hassl-788	51	5	companies	company	NOUN
hassl-788	51	6	using	use	VERB
hassl-788	51	7	sports	sport	NOUN
hassl-788	51	8	people	people	NOUN
hassl-788	51	9	as	as	ADP
hassl-788	51	10	endorsers	endorser	NOUN
hassl-788	51	11	,	,	PUNCT
hassl-788	51	12	risk	risk	NOUN
hassl-788	51	13	management	management	NOUN
hassl-788	51	14	has	have	AUX
hassl-788	51	15	become	become	VERB
hassl-788	51	16	a	a	DET
hassl-788	51	17	major	major	ADJ
hassl-788	51	18	consideration	consideration	NOUN
hassl-788	51	19	.	.	PUNCT
hassl-788	52	1	some	some	DET
hassl-788	52	2	companies	company	NOUN
hassl-788	52	3	are	be	AUX
hassl-788	52	4	moving	move	VERB
hassl-788	52	5	away	away	ADV
hassl-788	52	6	from	from	ADP
hassl-788	52	7	controversial	controversial	ADJ
hassl-788	52	8	sports	sport	NOUN
hassl-788	52	9	personalities	personality	NOUN
hassl-788	52	10	and	and	CCONJ
hassl-788	52	11	are	be	AUX
hassl-788	52	12	putting	put	VERB
hassl-788	52	13	their	their	PRON
hassl-788	52	14	money	money	NOUN
hassl-788	52	15	on	on	ADP
hassl-788	52	16	those	those	PRON
hassl-788	52	17	who	who	PRON
hassl-788	52	18	would	would	AUX
hassl-788	52	19	attract	attract	VERB
hassl-788	52	20	attention	attention	NOUN
hassl-788	52	21	to	to	PART
hassl-788	52	22	enhance	enhance	VERB
hassl-788	52	23	the	the	DET
hassl-788	52	24	product	product	NOUN
hassl-788	52	25	or	or	CCONJ
hassl-788	52	26	company	company	NOUN
hassl-788	52	27	image	image	NOUN
hassl-788	52	28	.	.	PUNCT
hassl-788	53	1	humanities	humanity	NOUN
hassl-788	53	2	and	and	CCONJ
hassl-788	53	3	social	social	ADJ
hassl-788	53	4	sciences	science	NOUN
hassl-788	53	5	letters	letter	NOUN
hassl-788	53	6	,	,	PUNCT
hassl-788	53	7	2017	2017	NUM
hassl-788	53	8	,	,	PUNCT
hassl-788	53	9	5(2	5(2	NUM
hassl-788	53	10	):	):	PUNCT
hassl-788	53	11	36	36	NUM
hassl-788	53	12	-	-	SYM
hassl-788	53	13	42	42	NUM
hassl-788	53	14	38	38	NUM
hassl-788	53	15	©	©	PROPN
hassl-788	53	16	2017	2017	NUM
hassl-788	53	17	pak	pak	PROPN
hassl-788	53	18	publishing	publishing	NOUN
hassl-788	53	19	group	group	NOUN
hassl-788	53	20	.	.	PUNCT
hassl-788	54	1	all	all	DET
hassl-788	54	2	rights	right	NOUN
hassl-788	54	3	reserved	reserve	VERB
hassl-788	54	4	.	.	PUNCT
hassl-788	55	1	brand	brand	NOUN
hassl-788	55	2	managers	manager	NOUN
hassl-788	55	3	should	should	AUX
hassl-788	55	4	know	know	VERB
hassl-788	55	5	how	how	SCONJ
hassl-788	55	6	the	the	DET
hassl-788	55	7	decisions	decision	NOUN
hassl-788	55	8	about	about	ADP
hassl-788	55	9	each	each	DET
hassl-788	55	10	independent	independent	ADJ
hassl-788	55	11	variable	variable	NOUN
hassl-788	55	12	could	could	AUX
hassl-788	55	13	influence	influence	VERB
hassl-788	55	14	the	the	DET
hassl-788	55	15	stages	stage	NOUN
hassl-788	55	16	of	of	ADP
hassl-788	55	17	response	response	NOUN
hassl-788	55	18	hierarchy	hierarchy	NOUN
hassl-788	55	19	.	.	PUNCT
hassl-788	56	1	there	there	PRON
hassl-788	56	2	are	be	VERB
hassl-788	56	3	examples	example	NOUN
hassl-788	56	4	of	of	ADP
hassl-788	56	5	advertisements	advertisement	NOUN
hassl-788	56	6	that	that	PRON
hassl-788	56	7	used	use	VERB
hassl-788	56	8	sex	sex	NOUN
hassl-788	56	9	appeal	appeal	NOUN
hassl-788	56	10	,	,	PUNCT
hassl-788	56	11	humor	humor	NOUN
hassl-788	56	12	,	,	PUNCT
hassl-788	56	13	or	or	CCONJ
hassl-788	56	14	celebrities	celebrity	NOUN
hassl-788	56	15	as	as	SCONJ
hassl-788	56	16	endorsers	endorser	NOUN
hassl-788	56	17	to	to	PART
hassl-788	56	18	attract	attract	VERB
hassl-788	56	19	the	the	DET
hassl-788	56	20	consumers	consumer	NOUN
hassl-788	56	21	’	’	PART
hassl-788	56	22	attention	attention	NOUN
hassl-788	56	23	.	.	PUNCT
hassl-788	57	1	these	these	DET
hassl-788	57	2	advertisements	advertisement	NOUN
hassl-788	57	3	are	be	AUX
hassl-788	57	4	quite	quite	ADV
hassl-788	57	5	successful	successful	ADJ
hassl-788	57	6	in	in	ADP
hassl-788	57	7	attracting	attract	VERB
hassl-788	57	8	audience	audience	NOUN
hassl-788	57	9	attention	attention	NOUN
hassl-788	57	10	but	but	CCONJ
hassl-788	57	11	proved	prove	VERB
hassl-788	57	12	ineffective	ineffective	ADJ
hassl-788	57	13	in	in	ADP
hassl-788	57	14	brand	brand	NOUN
hassl-788	57	15	name	name	NOUN
hassl-788	57	16	or	or	CCONJ
hassl-788	57	17	brand	brand	NOUN
hassl-788	57	18	message	message	NOUN
hassl-788	57	19	recall	recall	NOUN
hassl-788	57	20	.	.	PUNCT
hassl-788	58	1	1	1	X
hassl-788	58	2	.	.	X
hassl-788	58	3	receiver	receiver	ADJ
hassl-788	58	4	/	/	SYM
hassl-788	58	5	comprehension	comprehension	NOUN
hassl-788	58	6	:	:	PUNCT
hassl-788	58	7	comprehension	comprehension	NOUN
hassl-788	58	8	of	of	ADP
hassl-788	58	9	advertisement	advertisement	NOUN
hassl-788	58	10	message	message	NOUN
hassl-788	58	11	by	by	ADP
hassl-788	58	12	the	the	DET
hassl-788	58	13	consumer	consumer	NOUN
hassl-788	58	14	is	be	AUX
hassl-788	58	15	an	an	DET
hassl-788	58	16	important	important	ADJ
hassl-788	58	17	prerequisite	prerequisite	NOUN
hassl-788	58	18	in	in	ADP
hassl-788	58	19	precipitating	precipitate	VERB
hassl-788	58	20	desired	desire	VERB
hassl-788	58	21	behavior	behavior	NOUN
hassl-788	58	22	.	.	PUNCT
hassl-788	59	1	the	the	DET
hassl-788	59	2	advertiser	advertiser	NOUN
hassl-788	59	3	must	must	AUX
hassl-788	59	4	know	know	VERB
hassl-788	59	5	the	the	DET
hassl-788	59	6	important	important	ADJ
hassl-788	59	7	characteristics	characteristic	NOUN
hassl-788	59	8	of	of	ADP
hassl-788	59	9	the	the	DET
hassl-788	59	10	target	target	NOUN
hassl-788	59	11	market	market	NOUN
hassl-788	59	12	to	to	PART
hassl-788	59	13	develop	develop	VERB
hassl-788	59	14	a	a	DET
hassl-788	59	15	message	message	NOUN
hassl-788	59	16	that	that	PRON
hassl-788	59	17	would	would	AUX
hassl-788	59	18	be	be	AUX
hassl-788	59	19	clear	clear	ADJ
hassl-788	59	20	and	and	CCONJ
hassl-788	59	21	understandable	understandable	ADJ
hassl-788	59	22	.	.	PUNCT
hassl-788	60	1	less	less	ADV
hassl-788	60	2	educated	educated	ADJ
hassl-788	60	3	audience	audience	NOUN
hassl-788	60	4	may	may	AUX
hassl-788	60	5	have	have	VERB
hassl-788	60	6	trouble	trouble	NOUN
hassl-788	60	7	in	in	ADP
hassl-788	60	8	interpreting	interpret	VERB
hassl-788	60	9	complicated	complicated	ADJ
hassl-788	60	10	message	message	NOUN
hassl-788	60	11	.	.	PUNCT
hassl-788	61	1	2	2	X
hassl-788	61	2	.	.	X
hassl-788	61	3	medium	medium	ADJ
hassl-788	61	4	/	/	SYM
hassl-788	61	5	message	message	NOUN
hassl-788	61	6	presentation	presentation	NOUN
hassl-788	61	7	:	:	PUNCT
hassl-788	61	8	various	various	ADJ
hassl-788	61	9	media	medium	NOUN
hassl-788	61	10	are	be	AUX
hassl-788	61	11	available	available	ADJ
hassl-788	61	12	to	to	PART
hassl-788	61	13	communicate	communicate	VERB
hassl-788	61	14	an	an	DET
hassl-788	61	15	ad	ad	NOUN
hassl-788	61	16	message	message	NOUN
hassl-788	61	17	.	.	PUNCT
hassl-788	62	1	femina	femina	PROPN
hassl-788	62	2	magazine	magazine	PROPN
hassl-788	62	3	reaches	reach	VERB
hassl-788	62	4	a	a	DET
hassl-788	62	5	large	large	ADJ
hassl-788	62	6	number	number	NOUN
hassl-788	62	7	of	of	ADP
hassl-788	62	8	educated	educate	VERB
hassl-788	62	9	urban	urban	ADJ
hassl-788	62	10	,	,	PUNCT
hassl-788	62	11	upper	upper	ADJ
hassl-788	62	12	class	class	NOUN
hassl-788	62	13	and	and	CCONJ
hassl-788	62	14	fashion	fashion	NOUN
hassl-788	62	15	conscious	conscious	ADJ
hassl-788	62	16	women	woman	NOUN
hassl-788	62	17	.	.	PUNCT
hassl-788	63	1	india	india	PROPN
hassl-788	63	2	today	today	NOUN
hassl-788	63	3	is	be	AUX
hassl-788	63	4	a	a	DET
hassl-788	63	5	much	much	ADV
hassl-788	63	6	-	-	PUNCT
hassl-788	63	7	respected	respect	VERB
hassl-788	63	8	popular	popular	ADJ
hassl-788	63	9	magazine	magazine	NOUN
hassl-788	63	10	,	,	PUNCT
hassl-788	63	11	while	while	SCONJ
hassl-788	63	12	a	a	DET
hassl-788	63	13	different	different	ADJ
hassl-788	63	14	segment	segment	NOUN
hassl-788	63	15	patronizes	patronize	VERB
hassl-788	63	16	times	time	NOUN
hassl-788	63	17	.	.	PUNCT
hassl-788	64	1	then	then	ADV
hassl-788	64	2	,	,	PUNCT
hassl-788	64	3	there	there	PRON
hassl-788	64	4	are	be	VERB
hassl-788	64	5	special	special	ADJ
hassl-788	64	6	interest	interest	NOUN
hassl-788	64	7	magazines	magazine	NOUN
hassl-788	64	8	.	.	PUNCT
hassl-788	65	1	there	there	PRON
hassl-788	65	2	are	be	VERB
hassl-788	65	3	more	more	ADJ
hassl-788	65	4	than	than	ADP
hassl-788	65	5	50	50	NUM
hassl-788	65	6	satellite	satellite	NOUN
hassl-788	65	7	tv	tv	NOUN
hassl-788	65	8	channels	channel	NOUN
hassl-788	65	9	,	,	PUNCT
hassl-788	65	10	besides	besides	SCONJ
hassl-788	65	11	radio	radio	NOUN
hassl-788	65	12	and	and	CCONJ
hassl-788	65	13	other	other	ADJ
hassl-788	65	14	media	medium	NOUN
hassl-788	65	15	.	.	PUNCT
hassl-788	66	1	the	the	DET
hassl-788	66	2	marketer	marketer	NOUN
hassl-788	66	3	must	must	AUX
hassl-788	66	4	know	know	VERB
hassl-788	66	5	which	which	PRON
hassl-788	66	6	the	the	DET
hassl-788	66	7	appropriate	appropriate	ADJ
hassl-788	66	8	medium	medium	NOUN
hassl-788	66	9	is	be	AUX
hassl-788	66	10	to	to	PART
hassl-788	66	11	reach	reach	VERB
hassl-788	66	12	the	the	DET
hassl-788	66	13	target	target	NOUN
hassl-788	66	14	market	market	NOUN
hassl-788	66	15	to	to	PART
hassl-788	66	16	ensure	ensure	VERB
hassl-788	66	17	that	that	SCONJ
hassl-788	66	18	the	the	DET
hassl-788	66	19	message	message	NOUN
hassl-788	66	20	is	be	AUX
hassl-788	66	21	accessible	accessible	ADJ
hassl-788	66	22	to	to	ADP
hassl-788	66	23	the	the	DET
hassl-788	66	24	right	right	ADJ
hassl-788	66	25	audience	audience	NOUN
hassl-788	66	26	.	.	PUNCT
hassl-788	67	1	a	a	DET
hassl-788	67	2	wrong	wrong	ADJ
hassl-788	67	3	choice	choice	NOUN
hassl-788	67	4	my	my	PRON
hassl-788	67	5	mean	mean	ADJ
hassl-788	67	6	substantial	substantial	ADJ
hassl-788	67	7	loss	loss	NOUN
hassl-788	67	8	of	of	ADP
hassl-788	67	9	money	money	NOUN
hassl-788	67	10	and	and	CCONJ
hassl-788	67	11	no	no	DET
hassl-788	67	12	message	message	NOUN
hassl-788	67	13	impact	impact	NOUN
hassl-788	67	14	.	.	PUNCT
hassl-788	68	1	3	3	X
hassl-788	68	2	.	.	X
hassl-788	68	3	message	message	NOUN
hassl-788	68	4	/	/	SYM
hassl-788	68	5	feeling	feeling	NOUN
hassl-788	68	6	,	,	PUNCT
hassl-788	68	7	conviction	conviction	NOUN
hassl-788	68	8	:	:	PUNCT
hassl-788	68	9	the	the	DET
hassl-788	68	10	advertiser	advertiser	NOUN
hassl-788	68	11	would	would	AUX
hassl-788	68	12	like	like	VERB
hassl-788	68	13	to	to	PART
hassl-788	68	14	prefer	prefer	VERB
hassl-788	68	15	the	the	DET
hassl-788	68	16	type	type	NOUN
hassl-788	68	17	of	of	ADP
hassl-788	68	18	message	message	NOUN
hassl-788	68	19	that	that	PRON
hassl-788	68	20	will	will	AUX
hassl-788	68	21	create	create	VERB
hassl-788	68	22	favorable	favorable	ADJ
hassl-788	68	23	attitudes	attitude	NOUN
hassl-788	68	24	and	and	CCONJ
hassl-788	68	25	feelings	feeling	NOUN
hassl-788	68	26	most	most	ADV
hassl-788	68	27	likely	likely	ADJ
hassl-788	68	28	to	to	PART
hassl-788	68	29	swift	swift	VERB
hassl-788	68	30	the	the	DET
hassl-788	68	31	desired	desire	VERB
hassl-788	68	32	action	action	NOUN
hassl-788	68	33	message	message	NOUN
hassl-788	68	34	content	content	NOUN
hassl-788	68	35	can	can	AUX
hassl-788	68	36	focus	focus	VERB
hassl-788	68	37	on	on	ADP
hassl-788	68	38	a	a	DET
hassl-788	68	39	rational	rational	ADJ
hassl-788	68	40	or	or	CCONJ
hassl-788	68	41	emotional	emotional	ADJ
hassl-788	68	42	approach	approach	NOUN
hassl-788	68	43	.	.	PUNCT
hassl-788	69	1	humorous	humorous	ADJ
hassl-788	69	2	messages	message	NOUN
hassl-788	69	3	attract	attract	VERB
hassl-788	69	4	consumer	consumer	NOUN
hassl-788	69	5	attention	attention	NOUN
hassl-788	69	6	and	and	CCONJ
hassl-788	69	7	put	put	VERB
hassl-788	69	8	her	she	PRON
hassl-788	69	9	/	/	SYM
hassl-788	69	10	him	he	PRON
hassl-788	69	11	in	in	ADP
hassl-788	69	12	a	a	DET
hassl-788	69	13	pleasant	pleasant	ADJ
hassl-788	69	14	mood	mood	NOUN
hassl-788	69	15	.	.	PUNCT
hassl-788	70	1	music	music	NOUN
hassl-788	70	2	can	can	AUX
hassl-788	70	3	add	add	VERB
hassl-788	70	4	emotion	emotion	NOUN
hassl-788	70	5	and	and	CCONJ
hassl-788	70	6	make	make	VERB
hassl-788	70	7	the	the	DET
hassl-788	70	8	consumers	consumer	NOUN
hassl-788	70	9	more	more	ADV
hassl-788	70	10	inclined	inclined	ADJ
hassl-788	70	11	towards	towards	ADP
hassl-788	70	12	the	the	DET
hassl-788	70	13	message	message	NOUN
hassl-788	70	14	4	4	NUM
hassl-788	70	15	.	.	PUNCT
hassl-788	70	16	source	source	NOUN
hassl-788	70	17	/	/	SYM
hassl-788	70	18	attention	attention	NOUN
hassl-788	70	19	:	:	PUNCT
hassl-788	70	20	which	which	DET
hassl-788	70	21	source	source	NOUN
hassl-788	70	22	will	will	AUX
hassl-788	70	23	be	be	AUX
hassl-788	70	24	most	most	ADV
hassl-788	70	25	effective	effective	ADJ
hassl-788	70	26	in	in	ADP
hassl-788	70	27	getting	get	VERB
hassl-788	70	28	consumer	consumer	NOUN
hassl-788	70	29	attention	attention	NOUN
hassl-788	70	30	?	?	PUNCT
hassl-788	71	1	in	in	ADP
hassl-788	71	2	the	the	DET
hassl-788	71	3	present	present	ADJ
hassl-788	71	4	advertising	advertising	NOUN
hassl-788	71	5	scenario	scenario	NOUN
hassl-788	71	6	,	,	PUNCT
hassl-788	71	7	it	it	PRON
hassl-788	71	8	is	be	AUX
hassl-788	71	9	a	a	DET
hassl-788	71	10	formidable	formidable	ADJ
hassl-788	71	11	challenge	challenge	NOUN
hassl-788	71	12	for	for	SCONJ
hassl-788	71	13	advertisers	advertiser	NOUN
hassl-788	71	14	to	to	PART
hassl-788	71	15	break	break	VERB
hassl-788	71	16	through	through	ADP
hassl-788	71	17	this	this	DET
hassl-788	71	18	clutter	clutter	NOUN
hassl-788	71	19	.	.	PUNCT
hassl-788	72	1	advertiser	advertiser	NOUN
hassl-788	72	2	use	use	VERB
hassl-788	72	3	well	well	ADV
hassl-788	72	4	-	-	PUNCT
hassl-788	72	5	known	know	VERB
hassl-788	72	6	personalities	personality	NOUN
hassl-788	72	7	from	from	ADP
hassl-788	72	8	sports	sport	NOUN
hassl-788	72	9	,	,	PUNCT
hassl-788	72	10	film	film	NOUN
hassl-788	72	11	and	and	CCONJ
hassl-788	72	12	other	other	ADJ
hassl-788	72	13	fields	field	NOUN
hassl-788	72	14	to	to	PART
hassl-788	72	15	attract	attract	VERB
hassl-788	72	16	the	the	DET
hassl-788	72	17	target	target	NOUN
hassl-788	72	18	audience	audience	NOUN
hassl-788	72	19	’s	’s	PART
hassl-788	72	20	attention	attention	NOUN
hassl-788	72	21	.	.	PUNCT
hassl-788	73	1	if	if	SCONJ
hassl-788	73	2	at	at	ADV
hassl-788	73	3	all	all	DET
hassl-788	73	4	a	a	DET
hassl-788	73	5	product	product	NOUN
hassl-788	73	6	or	or	CCONJ
hassl-788	73	7	service	service	NOUN
hassl-788	73	8	present	present	ADJ
hassl-788	73	9	to	to	ADP
hassl-788	73	10	consumers	consumer	NOUN
hassl-788	73	11	,	,	PUNCT
hassl-788	73	12	then	then	ADV
hassl-788	73	13	there	there	PRON
hassl-788	73	14	must	must	AUX
hassl-788	73	15	be	be	AUX
hassl-788	73	16	a	a	DET
hassl-788	73	17	message	message	NOUN
hassl-788	73	18	that	that	PRON
hassl-788	73	19	catches	catch	VERB
hassl-788	73	20	the	the	DET
hassl-788	73	21	consumer	consumer	NOUN
hassl-788	73	22	’s	’s	PART
hassl-788	73	23	attention	attention	NOUN
hassl-788	73	24	.	.	PUNCT
hassl-788	74	1	without	without	ADP
hassl-788	74	2	a	a	DET
hassl-788	74	3	message	message	NOUN
hassl-788	74	4	,	,	PUNCT
hassl-788	74	5	there	there	PRON
hassl-788	74	6	is	be	VERB
hassl-788	74	7	no	no	DET
hassl-788	74	8	advertising	advertising	NOUN
hassl-788	74	9	,	,	PUNCT
hassl-788	74	10	and	and	CCONJ
hassl-788	74	11	without	without	ADP
hassl-788	74	12	consumers	consumer	NOUN
hassl-788	74	13	attention	attention	NOUN
hassl-788	74	14	no	no	DET
hassl-788	74	15	amount	amount	NOUN
hassl-788	74	16	of	of	ADP
hassl-788	74	17	advertising	advertising	NOUN
hassl-788	74	18	can	can	AUX
hassl-788	74	19	succeed	succeed	VERB
hassl-788	74	20	.	.	PUNCT
hassl-788	75	1	marketing	marketing	NOUN
hassl-788	75	2	communication	communication	NOUN
hassl-788	75	3	is	be	AUX
hassl-788	75	4	a	a	DET
hassl-788	75	5	continuous	continuous	ADJ
hassl-788	75	6	interaction	interaction	NOUN
hassl-788	75	7	between	between	ADP
hassl-788	75	8	the	the	DET
hassl-788	75	9	buyers	buyer	NOUN
hassl-788	75	10	and	and	CCONJ
hassl-788	75	11	seller	seller	NOUN
hassl-788	75	12	in	in	ADP
hassl-788	75	13	a	a	DET
hassl-788	75	14	market	market	NOUN
hassl-788	75	15	place	place	NOUN
hassl-788	75	16	.	.	PUNCT
hassl-788	76	1	any	any	DET
hassl-788	76	2	gesture	gesture	NOUN
hassl-788	76	3	or	or	CCONJ
hassl-788	76	4	act	act	NOUN
hassl-788	76	5	that	that	PRON
hassl-788	76	6	helps	help	VERB
hassl-788	76	7	to	to	PART
hassl-788	76	8	attracts	attract	VERB
hassl-788	76	9	buyers	buyer	NOUN
hassl-788	76	10	and	and	CCONJ
hassl-788	76	11	satisfy	satisfy	VERB
hassl-788	76	12	their	their	PRON
hassl-788	76	13	needs	need	NOUN
hassl-788	76	14	in	in	ADP
hassl-788	76	15	marketing	marketing	NOUN
hassl-788	76	16	communications	communication	NOUN
hassl-788	76	17	.	.	PUNCT
hassl-788	77	1	however	however	ADV
hassl-788	77	2	,	,	PUNCT
hassl-788	77	3	to	to	ADP
hassl-788	77	4	a	a	DET
hassl-788	77	5	marketer	marketer	NOUN
hassl-788	77	6	,	,	PUNCT
hassl-788	77	7	marketing	marketing	NOUN
hassl-788	77	8	communication	communication	NOUN
hassl-788	77	9	is	be	AUX
hassl-788	77	10	the	the	DET
hassl-788	77	11	process	process	NOUN
hassl-788	77	12	of	of	ADP
hassl-788	77	13	presenting	present	VERB
hassl-788	77	14	an	an	DET
hassl-788	77	15	integrated	integrate	VERB
hassl-788	77	16	set	set	NOUN
hassl-788	77	17	of	of	ADP
hassl-788	77	18	stimuli	stimulus	NOUN
hassl-788	77	19	to	to	ADP
hassl-788	77	20	a	a	DET
hassl-788	77	21	target	target	NOUN
hassl-788	77	22	with	with	ADP
hassl-788	77	23	an	an	DET
hassl-788	77	24	intend	intend	NOUN
hassl-788	77	25	of	of	ADP
hassl-788	77	26	evoking	evoke	VERB
hassl-788	77	27	a	a	DET
hassl-788	77	28	desired	desire	VERB
hassl-788	77	29	set	set	NOUN
hassl-788	77	30	of	of	ADP
hassl-788	77	31	responses	response	NOUN
hassl-788	77	32	within	within	ADP
hassl-788	77	33	that	that	DET
hassl-788	77	34	target	target	NOUN
hassl-788	77	35	and	and	CCONJ
hassl-788	77	36	setting	set	VERB
hassl-788	77	37	up	up	ADP
hassl-788	77	38	channels	channel	NOUN
hassl-788	77	39	to	to	PART
hassl-788	77	40	receives	receive	VERB
hassl-788	77	41	,	,	PUNCT
hassl-788	77	42	interpret	interpret	VERB
hassl-788	77	43	and	and	CCONJ
hassl-788	77	44	act	act	VERB
hassl-788	77	45	upon	upon	SCONJ
hassl-788	77	46	messages	message	NOUN
hassl-788	77	47	and	and	CCONJ
hassl-788	77	48	identifying	identify	VERB
hassl-788	77	49	new	new	ADJ
hassl-788	77	50	communication	communication	NOUN
hassl-788	77	51	opportunities	opportunity	NOUN
hassl-788	77	52	.	.	PUNCT
hassl-788	78	1	blythe	blythe	PROPN
hassl-788	78	2	(	(	PUNCT
hassl-788	78	3	2006	2006	NUM
hassl-788	78	4	)	)	PUNCT
hassl-788	78	5	in	in	ADP
hassl-788	78	6	other	other	ADJ
hassl-788	78	7	words	word	NOUN
hassl-788	78	8	,	,	PUNCT
hassl-788	78	9	we	we	PRON
hassl-788	78	10	can	can	AUX
hassl-788	78	11	say	say	VERB
hassl-788	78	12	marketing	marketing	NOUN
hassl-788	78	13	communications	communication	NOUN
hassl-788	78	14	is	be	AUX
hassl-788	78	15	an	an	DET
hassl-788	78	16	ever	ever	ADV
hassl-788	78	17	-	-	PUNCT
hassl-788	78	18	changing	change	VERB
hassl-788	78	19	field	field	NOUN
hassl-788	78	20	.	.	PUNCT
hassl-788	79	1	new	new	ADJ
hassl-788	79	2	theories	theory	NOUN
hassl-788	79	3	,	,	PUNCT
hassl-788	79	4	new	new	ADJ
hassl-788	79	5	techniques	technique	NOUN
hassl-788	79	6	,	,	PUNCT
hassl-788	79	7	cultural	cultural	ADJ
hassl-788	79	8	changes	change	NOUN
hassl-788	79	9	and	and	CCONJ
hassl-788	79	10	technological	technological	ADJ
hassl-788	79	11	advances	advance	NOUN
hassl-788	79	12	all	all	PRON
hassl-788	79	13	combine	combine	VERB
hassl-788	79	14	to	to	PART
hassl-788	79	15	create	create	VERB
hassl-788	79	16	a	a	DET
hassl-788	79	17	dynamic	dynamic	ADJ
hassl-788	79	18	environment	environment	NOUN
hassl-788	79	19	within	within	ADP
hassl-788	79	20	which	which	PRON
hassl-788	79	21	marketers	marketer	NOUN
hassl-788	79	22	try	try	VERB
hassl-788	79	23	to	to	PART
hassl-788	79	24	ensure	ensure	VERB
hassl-788	79	25	that	that	SCONJ
hassl-788	79	26	their	their	PRON
hassl-788	79	27	messages	message	NOUN
hassl-788	79	28	get	get	VERB
hassl-788	79	29	through	through	ADP
hassl-788	79	30	to	to	ADP
hassl-788	79	31	their	their	PRON
hassl-788	79	32	audiences	audience	NOUN
hassl-788	79	33	.	.	PUNCT
hassl-788	80	1	1.4	1.4	NUM
hassl-788	80	2	.	.	PUNCT
hassl-788	81	1	integrated	integrate	VERB
hassl-788	81	2	marketing	marketing	NOUN
hassl-788	81	3	communication	communication	NOUN
hassl-788	81	4	(	(	PUNCT
hassl-788	81	5	imc	imc	PROPN
hassl-788	81	6	)	)	PUNCT
hassl-788	81	7	customer	customer	NOUN
hassl-788	81	8	’s	’s	PART
hassl-788	81	9	perception	perception	NOUN
hassl-788	81	10	of	of	ADP
hassl-788	81	11	a	a	DET
hassl-788	81	12	company	company	NOUN
hassl-788	81	13	and/or	and/or	CCONJ
hassl-788	81	14	its	its	PRON
hassl-788	81	15	brand	brand	NOUN
hassl-788	81	16	is	be	AUX
hassl-788	81	17	a	a	DET
hassl-788	81	18	synthesis	synthesis	NOUN
hassl-788	81	19	of	of	ADP
hassl-788	81	20	bundles	bundle	NOUN
hassl-788	81	21	of	of	ADP
hassl-788	81	22	messages	message	NOUN
hassl-788	81	23	through	through	ADP
hassl-788	81	24	all	all	DET
hassl-788	81	25	sources	source	NOUN
hassl-788	81	26	of	of	ADP
hassl-788	81	27	brand	brand	NOUN
hassl-788	81	28	or	or	CCONJ
hassl-788	81	29	company	company	NOUN
hassl-788	81	30	contact	contact	NOUN
hassl-788	81	31	.	.	PUNCT
hassl-788	82	1	these	these	DET
hassl-788	82	2	messages	message	NOUN
hassl-788	82	3	could	could	AUX
hassl-788	82	4	be	be	AUX
hassl-788	82	5	of	of	ADP
hassl-788	82	6	the	the	DET
hassl-788	82	7	succeeding	succeed	VERB
hassl-788	82	8	nature	nature	NOUN
hassl-788	82	9	:	:	PUNCT
hassl-788	82	10	such	such	ADJ
hassl-788	82	11	as	as	ADP
hassl-788	82	12	media	medium	NOUN
hassl-788	82	13	advertisement	advertisement	NOUN
hassl-788	82	14	,	,	PUNCT
hassl-788	82	15	price	price	NOUN
hassl-788	82	16	,	,	PUNCT
hassl-788	82	17	packaging	packaging	NOUN
hassl-788	82	18	design	design	NOUN
hassl-788	82	19	,	,	PUNCT
hassl-788	82	20	direct	direct	ADJ
hassl-788	82	21	marketing	marketing	NOUN
hassl-788	82	22	effort	effort	NOUN
hassl-788	82	23	,	,	PUNCT
hassl-788	82	24	publicity	publicity	NOUN
hassl-788	82	25	,	,	PUNCT
hassl-788	82	26	sales	sale	NOUN
hassl-788	82	27	promotion	promotion	NOUN
hassl-788	82	28	and	and	CCONJ
hassl-788	82	29	website	website	NOUN
hassl-788	82	30	.	.	PUNCT
hassl-788	83	1	objective	objective	NOUN
hassl-788	83	2	of	of	ADP
hassl-788	83	3	the	the	DET
hassl-788	83	4	imc	imc	PROPN
hassl-788	83	5	approach	approach	NOUN
hassl-788	83	6	:	:	PUNCT
hassl-788	83	7	the	the	DET
hassl-788	83	8	objective	objective	NOUN
hassl-788	83	9	of	of	ADP
hassl-788	83	10	the	the	DET
hassl-788	83	11	imc	imc	PROPN
hassl-788	83	12	approach	approach	NOUN
hassl-788	83	13	is	be	AUX
hassl-788	83	14	to	to	PART
hassl-788	83	15	co	co	VERB
hassl-788	83	16	-	-	VERB
hassl-788	83	17	ordinate	ordinate	VERB
hassl-788	83	18	the	the	DET
hassl-788	83	19	company	company	NOUN
hassl-788	83	20	’s	’s	PART
hassl-788	83	21	marketing	marketing	NOUN
hassl-788	83	22	and	and	CCONJ
hassl-788	83	23	promotional	promotional	ADJ
hassl-788	83	24	activities	activity	NOUN
hassl-788	83	25	to	to	PART
hassl-788	83	26	project	project	VERB
hassl-788	83	27	a	a	DET
hassl-788	83	28	consistent	consistent	ADJ
hassl-788	83	29	and	and	CCONJ
hassl-788	83	30	unified	unified	ADJ
hassl-788	83	31	image	image	NOUN
hassl-788	83	32	to	to	ADP
hassl-788	83	33	the	the	DET
hassl-788	83	34	marketplace	marketplace	NOUN
hassl-788	83	35	.	.	PUNCT
hassl-788	84	1	the	the	DET
hassl-788	84	2	tools	tool	NOUN
hassl-788	84	3	for	for	ADP
hassl-788	84	4	integrated	integrate	VERB
hassl-788	84	5	marketing	marketing	NOUN
hassl-788	84	6	communications	communication	NOUN
hassl-788	84	7	those	those	DET
hassl-788	84	8	marketers	marketer	NOUN
hassl-788	84	9	commonly	commonly	ADV
hassl-788	84	10	use	use	VERB
hassl-788	84	11	to	to	PART
hassl-788	84	12	achieve	achieve	VERB
hassl-788	84	13	their	their	PRON
hassl-788	84	14	communication	communication	NOUN
hassl-788	84	15	objectives	objective	NOUN
hassl-788	84	16	are	be	AUX
hassl-788	84	17	advertising	advertise	VERB
hassl-788	84	18	and	and	CCONJ
hassl-788	84	19	direct	direct	ADJ
hassl-788	84	20	marketing	marketing	NOUN
hassl-788	84	21	(	(	PUNCT
hassl-788	84	22	schultz	schultz	NOUN
hassl-788	84	23	and	and	CCONJ
hassl-788	84	24	kitchen	kitchen	NOUN
hassl-788	84	25	,	,	PUNCT
hassl-788	84	26	2000	2000	NUM
hassl-788	84	27	)	)	PUNCT
hassl-788	84	28	.	.	PUNCT
hassl-788	85	1	sales	sale	NOUN
hassl-788	85	2	promotion	promotion	NOUN
hassl-788	85	3	and	and	CCONJ
hassl-788	85	4	twenty	twenty	NUM
hassl-788	85	5	first	first	ADJ
hassl-788	85	6	century	century	NOUN
hassl-788	85	7	communication	communication	NOUN
hassl-788	85	8	interactive	interactive	ADJ
hassl-788	85	9	/	/	SYM
hassl-788	85	10	internet	internet	NOUN
hassl-788	85	11	advertising	advertising	NOUN
hassl-788	85	12	.	.	PUNCT
hassl-788	86	1	in	in	ADP
hassl-788	86	2	year	year	NOUN
hassl-788	86	3	the	the	DET
hassl-788	86	4	recent	recent	ADJ
hassl-788	86	5	year	year	NOUN
hassl-788	86	6	coca	coca	PROPN
hassl-788	86	7	cola	cola	PROPN
hassl-788	86	8	india	india	PROPN
hassl-788	86	9	launched	launch	VERB
hassl-788	86	10	integrated	integrated	ADJ
hassl-788	86	11	marketing	marketing	NOUN
hassl-788	86	12	coca	coca	PROPN
hassl-788	86	13	-	-	PUNCT
hassl-788	86	14	cola	cola	PROPN
hassl-788	86	15	,	,	PUNCT
hassl-788	86	16	india	india	PROPN
hassl-788	86	17	’s	’s	PART
hassl-788	86	18	largest	large	ADJ
hassl-788	86	19	beverage	beverage	NOUN
hassl-788	86	20	company	company	NOUN
hassl-788	86	21	continues	continue	VERB
hassl-788	86	22	its	its	PRON
hassl-788	86	23	trend	trend	NOUN
hassl-788	86	24	of	of	ADP
hassl-788	86	25	creating	create	VERB
hassl-788	86	26	the	the	DET
hassl-788	86	27	most	most	ADV
hassl-788	86	28	powerful	powerful	ADJ
hassl-788	86	29	and	and	CCONJ
hassl-788	86	30	appealing	appeal	VERB
hassl-788	86	31	brand	brand	NOUN
hassl-788	86	32	messaging	messaging	NOUN
hassl-788	86	33	for	for	ADP
hassl-788	86	34	its	its	PRON
hassl-788	86	35	consumers	consumer	NOUN
hassl-788	86	36	in	in	ADP
hassl-788	86	37	the	the	DET
hassl-788	86	38	country	country	NOUN
hassl-788	86	39	.	.	PUNCT
hassl-788	87	1	the	the	DET
hassl-788	87	2	catchy	catchy	ADJ
hassl-788	87	3	humanities	humanity	NOUN
hassl-788	87	4	and	and	CCONJ
hassl-788	87	5	social	social	ADJ
hassl-788	87	6	sciences	science	NOUN
hassl-788	87	7	letters	letter	NOUN
hassl-788	87	8	,	,	PUNCT
hassl-788	87	9	2017	2017	NUM
hassl-788	87	10	,	,	PUNCT
hassl-788	87	11	5(2	5(2	NUM
hassl-788	87	12	):	):	PUNCT
hassl-788	87	13	36	36	NUM
hassl-788	87	14	-	-	SYM
hassl-788	87	15	42	42	NUM
hassl-788	87	16	39	39	NUM
hassl-788	87	17	©	©	PROPN
hassl-788	87	18	2017	2017	NUM
hassl-788	87	19	pak	pak	PROPN
hassl-788	87	20	publishing	publishing	NOUN
hassl-788	87	21	group	group	NOUN
hassl-788	87	22	.	.	PUNCT
hassl-788	88	1	all	all	DET
hassl-788	88	2	rights	right	NOUN
hassl-788	88	3	reserved	reserve	VERB
hassl-788	88	4	.	.	PUNCT
hassl-788	89	1	punchline	punchline	NOUN
hassl-788	89	2	“	"	PUNCT
hassl-788	89	3	thanda	thanda	PROPN
hassl-788	89	4	”	"	PUNCT
hassl-788	89	5	synonymous	synonymous	ADJ
hassl-788	89	6	with	with	ADP
hassl-788	89	7	“	"	PUNCT
hassl-788	89	8	coca	coca	PROPN
hassl-788	89	9	-	-	PUNCT
hassl-788	89	10	cola	cola	PROPN
hassl-788	89	11	”	"	PUNCT
hassl-788	90	1	,	,	PUNCT
hassl-788	90	2	the	the	DET
hassl-788	90	3	company	company	NOUN
hassl-788	90	4	announced	announce	VERB
hassl-788	90	5	the	the	DET
hassl-788	90	6	launch	launch	NOUN
hassl-788	90	7	of	of	ADP
hassl-788	90	8	an	an	DET
hassl-788	90	9	intensive	intensive	ADJ
hassl-788	90	10	integrated	integrated	ADJ
hassl-788	90	11	marketing	marketing	NOUN
hassl-788	90	12	communication	communication	NOUN
hassl-788	90	13	program	program	NOUN
hassl-788	90	14	for	for	ADP
hassl-788	90	15	the	the	DET
hassl-788	90	16	summer	summer	NOUN
hassl-788	90	17	.	.	PUNCT
hassl-788	91	1	based	base	VERB
hassl-788	91	2	on	on	ADP
hassl-788	91	3	the	the	DET
hassl-788	91	4	theme	theme	NOUN
hassl-788	91	5	“	"	PUNCT
hassl-788	91	6	sabka	sabka	NOUN
hassl-788	91	7	thanda	thanda	PROPN
hassl-788	91	8	ek	ek	PROPN
hassl-788	91	9	”	"	PUNCT
hassl-788	91	10	,	,	PUNCT
hassl-788	91	11	the	the	DET
hassl-788	91	12	campaign	campaign	NOUN
hassl-788	91	13	designed	design	VERB
hassl-788	91	14	to	to	PART
hassl-788	91	15	build	build	VERB
hassl-788	91	16	the	the	DET
hassl-788	91	17	coca	coca	PROPN
hassl-788	91	18	-	-	PUNCT
hassl-788	91	19	cola	cola	PROPN
hassl-788	91	20	brand	brand	NOUN
hassl-788	91	21	from	from	ADP
hassl-788	91	22	its	its	PRON
hassl-788	91	23	refreshment	refreshment	NOUN
hassl-788	91	24	platform	platform	NOUN
hassl-788	91	25	to	to	ADP
hassl-788	91	26	a	a	DET
hassl-788	91	27	higher	high	ADJ
hassl-788	91	28	order	order	NOUN
hassl-788	91	29	of	of	ADP
hassl-788	91	30	emotional	emotional	ADJ
hassl-788	91	31	benefit	benefit	NOUN
hassl-788	91	32	by	by	ADP
hassl-788	91	33	establishing	establish	VERB
hassl-788	91	34	it	it	PRON
hassl-788	91	35	as	as	ADP
hassl-788	91	36	the	the	DET
hassl-788	91	37	universal	universal	ADJ
hassl-788	91	38	choice	choice	NOUN
hassl-788	91	39	that	that	PRON
hassl-788	91	40	brings	bring	VERB
hassl-788	91	41	people	people	NOUN
hassl-788	91	42	together	together	ADV
hassl-788	91	43	.	.	PUNCT
hassl-788	92	1	as	as	ADP
hassl-788	92	2	part	part	NOUN
hassl-788	92	3	of	of	ADP
hassl-788	92	4	the	the	DET
hassl-788	92	5	integrated	integrate	VERB
hassl-788	92	6	communication	communication	NOUN
hassl-788	92	7	plan	plan	NOUN
hassl-788	92	8	,	,	PUNCT
hassl-788	92	9	a	a	DET
hassl-788	92	10	range	range	NOUN
hassl-788	92	11	of	of	ADP
hassl-788	92	12	initiatives	initiative	NOUN
hassl-788	92	13	including	include	VERB
hassl-788	92	14	mass	mass	ADJ
hassl-788	92	15	media	medium	NOUN
hassl-788	92	16	advertising	advertising	NOUN
hassl-788	92	17	and	and	CCONJ
hassl-788	92	18	leveraging	leverage	VERB
hassl-788	92	19	the	the	DET
hassl-788	92	20	digital	digital	ADJ
hassl-788	92	21	space	space	NOUN
hassl-788	92	22	like	like	ADP
hassl-788	92	23	the	the	DET
hassl-788	92	24	internet	internet	NOUN
hassl-788	92	25	are	be	AUX
hassl-788	92	26	being	be	AUX
hassl-788	92	27	rolled	roll	VERB
hassl-788	92	28	out	out	ADP
hassl-788	92	29	.	.	PUNCT
hassl-788	93	1	the	the	DET
hassl-788	93	2	new	new	ADJ
hassl-788	93	3	tv	tv	NOUN
hassl-788	93	4	commercial	commercial	NOUN
hassl-788	93	5	to	to	ADP
hassl-788	93	6	featurewho	featurewho	PROPN
hassl-788	93	7	else	else	ADV
hassl-788	93	8	but	but	CCONJ
hassl-788	93	9	aamir	aamir	PROPN
hassl-788	93	10	khan	khan	PROPN
hassl-788	93	11	,	,	PUNCT
hassl-788	93	12	the	the	DET
hassl-788	93	13	coca	coca	PROPN
hassl-788	93	14	-	-	PUNCT
hassl-788	93	15	cola	cola	PROPN
hassl-788	93	16	brand	brand	NOUN
hassl-788	93	17	ambassador	ambassador	NOUN
hassl-788	93	18	in	in	ADP
hassl-788	93	19	all	all	DET
hassl-788	93	20	new	new	ADJ
hassl-788	93	21	avatar	avatar	NOUN
hassl-788	93	22	.	.	PUNCT
hassl-788	94	1	in	in	ADP
hassl-788	94	2	the	the	DET
hassl-788	94	3	ad	ad	NOUN
hassl-788	94	4	,	,	PUNCT
hassl-788	94	5	aamir	aamir	PROPN
hassl-788	94	6	appears	appear	VERB
hassl-788	94	7	as	as	SCONJ
hassl-788	94	8	nonsense	nonsense	NOUN
hassl-788	94	9	attends	attend	VERB
hassl-788	94	10	travelling	travel	VERB
hassl-788	94	11	in	in	ADP
hassl-788	94	12	a	a	DET
hassl-788	94	13	train	train	NOUN
hassl-788	94	14	,	,	PUNCT
hassl-788	94	15	connecting	connect	VERB
hassl-788	94	16	consumers	consumer	NOUN
hassl-788	94	17	with	with	ADP
hassl-788	94	18	cocacola	cocacola	NOUN
hassl-788	94	19	.	.	PUNCT
hassl-788	95	1	the	the	DET
hassl-788	95	2	campaign	campaign	NOUN
hassl-788	95	3	has	have	AUX
hassl-788	95	4	been	be	AUX
hassl-788	95	5	conceptualized	conceptualize	VERB
hassl-788	95	6	by	by	ADP
hassl-788	95	7	the	the	DET
hassl-788	95	8	creative	creative	ADJ
hassl-788	95	9	genius	genius	NOUN
hassl-788	95	10	prasoon	prasoon	PROPN
hassl-788	95	11	joshi	joshi	PROPN
hassl-788	95	12	,	,	PUNCT
hassl-788	95	13	chairman	chairman	NOUN
hassl-788	95	14	&	&	CCONJ
hassl-788	95	15	national	national	PROPN
hassl-788	95	16	creative	creative	ADJ
hassl-788	95	17	director	director	NOUN
hassl-788	95	18	of	of	ADP
hassl-788	95	19	mccann	mccann	PROPN
hassl-788	95	20	erickson	erickson	PROPN
hassl-788	95	21	.to	.to	PUNCT
hassl-788	95	22	extend	extend	VERB
hassl-788	95	23	the	the	DET
hassl-788	95	24	reach	reach	NOUN
hassl-788	95	25	and	and	CCONJ
hassl-788	95	26	appeal	appeal	VERB
hassl-788	95	27	of	of	ADP
hassl-788	95	28	the	the	DET
hassl-788	95	29	new	new	ADJ
hassl-788	95	30	summer	summer	NOUN
hassl-788	95	31	campaign	campaign	NOUN
hassl-788	95	32	,	,	PUNCT
hassl-788	95	33	the	the	DET
hassl-788	95	34	company	company	NOUN
hassl-788	95	35	also	also	ADV
hassl-788	95	36	plans	plan	VERB
hassl-788	95	37	to	to	PART
hassl-788	95	38	leverage	leverage	VERB
hassl-788	95	39	the	the	DET
hassl-788	95	40	internet	internet	NOUN
hassl-788	95	41	by	by	ADP
hassl-788	95	42	building	build	VERB
hassl-788	95	43	and	and	CCONJ
hassl-788	95	44	promoting	promote	VERB
hassl-788	95	45	online	online	ADJ
hassl-788	95	46	communities	community	NOUN
hassl-788	95	47	.	.	PUNCT
hassl-788	96	1	the	the	DET
hassl-788	96	2	strategy	strategy	NOUN
hassl-788	96	3	includes	include	VERB
hassl-788	96	4	leveraging	leverage	VERB
hassl-788	96	5	www.myenjoyzone.comthe	www.myenjoyzone.comthe	DET
hassl-788	96	6	interactive	interactive	ADJ
hassl-788	96	7	destination	destination	NOUN
hassl-788	96	8	for	for	ADP
hassl-788	96	9	coca	coca	PROPN
hassl-788	96	10	-	-	PUNCT
hassl-788	96	11	cola	cola	PROPN
hassl-788	96	12	consumers	consumer	NOUN
hassl-788	96	13	.	.	PUNCT
hassl-788	97	1	to	to	PART
hassl-788	97	2	compliment	compliment	VERB
hassl-788	97	3	,	,	PUNCT
hassl-788	97	4	the	the	DET
hassl-788	97	5	entire	entire	ADJ
hassl-788	97	6	brand	brand	NOUN
hassl-788	97	7	messaging	messaging	NOUN
hassl-788	97	8	process	process	NOUN
hassl-788	97	9	,	,	PUNCT
hassl-788	97	10	range	range	NOUN
hassl-788	97	11	of	of	ADP
hassl-788	97	12	on	on	ADP
hassl-788	97	13	the	the	DET
hassl-788	97	14	ground	ground	NOUN
hassl-788	97	15	initiatives	initiative	NOUN
hassl-788	97	16	including	include	VERB
hassl-788	97	17	road	road	NOUN
hassl-788	97	18	shows	show	NOUN
hassl-788	97	19	and	and	CCONJ
hassl-788	97	20	contests	contest	NOUN
hassl-788	97	21	across	across	ADP
hassl-788	97	22	all	all	DET
hassl-788	97	23	key	key	ADJ
hassl-788	97	24	markets	market	NOUN
hassl-788	97	25	are	be	AUX
hassl-788	97	26	rolled	roll	VERB
hassl-788	97	27	out	out	ADP
hassl-788	97	28	.	.	PUNCT
hassl-788	98	1	1.5	1.5	NUM
hassl-788	98	2	.	.	X
hassl-788	99	1	twenty	twenty	NUM
hassl-788	99	2	–	–	PUNCT
hassl-788	99	3	first	first	ADJ
hassl-788	99	4	century	century	NOUN
hassl-788	99	5	marketing	marketing	NOUN
hassl-788	99	6	communication	communication	NOUN
hassl-788	99	7	the	the	DET
hassl-788	99	8	marketing	marketing	NOUN
hassl-788	99	9	landscape	landscape	NOUN
hassl-788	99	10	has	have	AUX
hassl-788	99	11	changed	change	VERB
hassl-788	99	12	more	more	ADV
hassl-788	99	13	in	in	ADP
hassl-788	99	14	the	the	DET
hassl-788	99	15	past	past	ADJ
hassl-788	99	16	five	five	NUM
hassl-788	99	17	years	year	NOUN
hassl-788	99	18	than	than	ADP
hassl-788	99	19	in	in	ADP
hassl-788	99	20	the	the	DET
hassl-788	99	21	past	past	ADJ
hassl-788	99	22	fifth	fifth	ADJ
hassl-788	99	23	year	year	NOUN
hassl-788	99	24	.	.	PUNCT
hassl-788	100	1	consumers	consumer	NOUN
hassl-788	100	2	have	have	AUX
hassl-788	100	3	changed	change	VERB
hassl-788	100	4	beyond	beyond	ADP
hassl-788	100	5	recognition	recognition	NOUN
hassl-788	100	6	,	,	PUNCT
hassl-788	100	7	their	their	PRON
hassl-788	100	8	behavior	behavior	NOUN
hassl-788	100	9	is	be	AUX
hassl-788	100	10	more	more	ADV
hassl-788	100	11	complex	complex	ADJ
hassl-788	100	12	,	,	PUNCT
hassl-788	100	13	their	their	PRON
hassl-788	100	14	media	medium	NOUN
hassl-788	100	15	habits	habit	NOUN
hassl-788	100	16	are	be	AUX
hassl-788	100	17	different	different	ADJ
hassl-788	100	18	and	and	CCONJ
hassl-788	100	19	they	they	PRON
hassl-788	100	20	are	be	AUX
hassl-788	100	21	more	more	ADV
hassl-788	100	22	confident	confident	ADJ
hassl-788	100	23	and	and	CCONJ
hassl-788	100	24	outspoken	outspoken	ADJ
hassl-788	100	25	.	.	PUNCT
hassl-788	101	1	audiences	audience	NOUN
hassl-788	101	2	have	have	VERB
hassl-788	101	3	more	more	ADJ
hassl-788	101	4	choices	choice	NOUN
hassl-788	101	5	more	more	ADJ
hassl-788	101	6	distractions	distraction	NOUN
hassl-788	101	7	than	than	ADP
hassl-788	101	8	ever	ever	ADV
hassl-788	101	9	before	before	ADV
hassl-788	101	10	.	.	PUNCT
hassl-788	102	1	the	the	DET
hassl-788	102	2	trends	trend	NOUN
hassl-788	102	3	of	of	ADP
hassl-788	102	4	marketing	marketing	NOUN
hassl-788	102	5	can	can	AUX
hassl-788	102	6	easily	easily	ADV
hassl-788	102	7	shape	shape	VERB
hassl-788	102	8	marketing	marketing	NOUN
hassl-788	102	9	communications	communication	NOUN
hassl-788	102	10	in	in	ADP
hassl-788	102	11	the	the	DET
hassl-788	102	12	twenty	twenty	NUM
hassl-788	102	13	first	first	ADJ
hassl-788	102	14	century	century	NOUN
hassl-788	102	15	.	.	PUNCT
hassl-788	103	1	advances	advance	NOUN
hassl-788	103	2	in	in	ADP
hassl-788	103	3	communications	communication	NOUN
hassl-788	103	4	technology	technology	NOUN
hassl-788	103	5	,	,	PUNCT
hassl-788	103	6	increased	increase	VERB
hassl-788	103	7	interaction	interaction	NOUN
hassl-788	103	8	between	between	ADP
hassl-788	103	9	buyer	buyer	NOUN
hassl-788	103	10	and	and	CCONJ
hassl-788	103	11	seller	seller	NOUN
hassl-788	103	12	and	and	CCONJ
hassl-788	103	13	increased	increase	VERB
hassl-788	103	14	integration	integration	NOUN
hassl-788	103	15	of	of	ADP
hassl-788	103	16	marketing	marketing	NOUN
hassl-788	103	17	communication	communication	NOUN
hassl-788	103	18	can	can	AUX
hassl-788	103	19	lead	lead	VERB
hassl-788	103	20	to	to	ADP
hassl-788	103	21	changes	change	NOUN
hassl-788	103	22	in	in	ADP
hassl-788	103	23	both	both	CCONJ
hassl-788	103	24	the	the	DET
hassl-788	103	25	level	level	NOUN
hassl-788	103	26	and	and	CCONJ
hassl-788	103	27	the	the	DET
hassl-788	103	28	impact	impact	NOUN
hassl-788	103	29	of	of	ADP
hassl-788	103	30	communications	communication	NOUN
hassl-788	103	31	.	.	PUNCT
hassl-788	104	1	panda	panda	NOUN
hassl-788	104	2	(	(	PUNCT
hassl-788	104	3	2007	2007	NUM
hassl-788	104	4	)	)	PUNCT
hassl-788	104	5	changes	change	NOUN
hassl-788	104	6	in	in	ADP
hassl-788	104	7	social	social	ADJ
hassl-788	104	8	conditions	condition	NOUN
hassl-788	104	9	and	and	CCONJ
hassl-788	104	10	in	in	ADP
hassl-788	104	11	the	the	DET
hassl-788	104	12	levels	level	NOUN
hassl-788	104	13	of	of	ADP
hassl-788	104	14	wealth	wealth	NOUN
hassl-788	104	15	will	will	AUX
hassl-788	104	16	also	also	ADV
hassl-788	104	17	change	change	VERB
hassl-788	104	18	the	the	DET
hassl-788	104	19	availability	availability	NOUN
hassl-788	104	20	and	and	CCONJ
hassl-788	104	21	effectiveness	effectiveness	NOUN
hassl-788	104	22	of	of	ADP
hassl-788	104	23	communications	communication	NOUN
hassl-788	104	24	.	.	PUNCT
hassl-788	105	1	the	the	DET
hassl-788	105	2	new	new	ADJ
hassl-788	105	3	media	media	NOUN
hassl-788	105	4	encompasses	encompass	VERB
hassl-788	105	5	a	a	DET
hassl-788	105	6	wide	wide	ADJ
hassl-788	105	7	range	range	NOUN
hassl-788	105	8	of	of	ADP
hassl-788	105	9	electronic	electronic	ADJ
hassl-788	105	10	media	medium	NOUN
hassl-788	105	11	based	base	VERB
hassl-788	105	12	that	that	PRON
hassl-788	105	13	were	be	AUX
hassl-788	105	14	not	not	PART
hassl-788	105	15	in	in	ADP
hassl-788	105	16	existence	existence	NOUN
hassl-788	105	17	in	in	ADP
hassl-788	105	18	the	the	DET
hassl-788	105	19	past	past	ADJ
hassl-788	105	20	years	year	NOUN
hassl-788	105	21	and	and	CCONJ
hassl-788	105	22	in	in	ADP
hassl-788	105	23	the	the	DET
hassl-788	105	24	most	most	ADJ
hassl-788	105	25	cases	case	NOUN
hassl-788	105	26	were	be	AUX
hassl-788	105	27	not	not	PART
hassl-788	105	28	in	in	ADP
hassl-788	105	29	existence	existence	NOUN
hassl-788	105	30	even	even	ADV
hassl-788	105	31	one	one	NUM
hassl-788	105	32	decade	decade	NOUN
hassl-788	105	33	ago	ago	ADV
hassl-788	105	34	needless	needless	ADJ
hassl-788	105	35	to	to	PART
hassl-788	105	36	say	say	VERB
hassl-788	105	37	the	the	DET
hassl-788	105	38	internet	internet	NOUN
hassl-788	105	39	and	and	CCONJ
hassl-788	105	40	world	world	NOUN
hassl-788	105	41	wide	wide	ADJ
hassl-788	105	42	web	web	NOUN
hassl-788	105	43	and	and	CCONJ
hassl-788	105	44	other	other	ADJ
hassl-788	105	45	ambient	ambient	ADJ
hassl-788	105	46	media	medium	NOUN
hassl-788	105	47	were	be	AUX
hassl-788	105	48	unknown	unknown	ADJ
hassl-788	105	49	before	before	ADP
hassl-788	105	50	1990s	1990s	NUM
hassl-788	105	51	.	.	PUNCT
hassl-788	106	1	it	it	PRON
hassl-788	106	2	seems	seem	VERB
hassl-788	106	3	like	like	SCONJ
hassl-788	106	4	other	other	ADJ
hassl-788	106	5	new	new	ADJ
hassl-788	106	6	media	medium	NOUN
hassl-788	106	7	can	can	AUX
hassl-788	106	8	appear	appear	VERB
hassl-788	106	9	as	as	ADP
hassl-788	106	10	technology	technology	NOUN
hassl-788	106	11	advances	advance	NOUN
hassl-788	106	12	in	in	ADP
hassl-788	106	13	the	the	DET
hassl-788	106	14	future	future	NOUN
hassl-788	106	15	.	.	PUNCT
hassl-788	107	1	1.6	1.6	NUM
hassl-788	107	2	.	.	PUNCT
hassl-788	108	1	internet	internet	PROPN
hassl-788	108	2	&	&	CCONJ
hassl-788	108	3	world	world	PROPN
hassl-788	108	4	wide	wide	ADJ
hassl-788	108	5	web	web	NOUN
hassl-788	108	6	:	:	PUNCT
hassl-788	108	7	the	the	DET
hassl-788	108	8	new	new	ADJ
hassl-788	108	9	medium	medium	NOUN
hassl-788	108	10	of	of	ADP
hassl-788	108	11	mass	mass	ADJ
hassl-788	108	12	communication	communication	NOUN
hassl-788	108	13	the	the	DET
hassl-788	108	14	internet	internet	NOUN
hassl-788	108	15	transformed	transform	VERB
hassl-788	108	16	from	from	ADP
hassl-788	108	17	a	a	DET
hassl-788	108	18	specialized	specialized	ADJ
hassl-788	108	19	network	network	NOUN
hassl-788	108	20	intended	intend	VERB
hassl-788	108	21	to	to	PART
hassl-788	108	22	link	link	VERB
hassl-788	108	23	professionals	professional	NOUN
hassl-788	108	24	into	into	ADP
hassl-788	108	25	a	a	DET
hassl-788	108	26	truly	truly	ADV
hassl-788	108	27	worldwide	worldwide	ADJ
hassl-788	108	28	communications	communication	NOUN
hassl-788	108	29	tool	tool	NOUN
hassl-788	108	30	.	.	PUNCT
hassl-788	109	1	marketers	marketer	NOUN
hassl-788	109	2	have	have	AUX
hassl-788	109	3	not	not	PART
hassl-788	109	4	been	be	AUX
hassl-788	109	5	slow	slow	ADJ
hassl-788	109	6	to	to	PART
hassl-788	109	7	see	see	VERB
hassl-788	109	8	the	the	DET
hassl-788	109	9	possibilities	possibility	NOUN
hassl-788	109	10	,	,	PUNCT
hassl-788	109	11	particularly	particularly	ADV
hassl-788	109	12	in	in	ADP
hassl-788	109	13	business	business	NOUN
hassl-788	109	14	-	-	PUNCT
hassl-788	109	15	to	to	ADP
hassl-788	109	16	-	-	PUNCT
hassl-788	109	17	business	business	NOUN
hassl-788	109	18	marketing	marketing	NOUN
hassl-788	109	19	,	,	PUNCT
hassl-788	109	20	and	and	CCONJ
hassl-788	109	21	this	this	PRON
hassl-788	109	22	has	have	AUX
hassl-788	109	23	from	from	ADP
hassl-788	109	24	time	time	NOUN
hassl-788	109	25	to	to	ADP
hassl-788	109	26	time	time	NOUN
hassl-788	109	27	resulted	result	VERB
hassl-788	109	28	in	in	ADP
hassl-788	109	29	exaggerated	exaggerated	ADJ
hassl-788	109	30	claims	claim	NOUN
hassl-788	109	31	being	be	AUX
hassl-788	109	32	made	make	VERB
hassl-788	109	33	for	for	ADP
hassl-788	109	34	the	the	DET
hassl-788	109	35	efficiency	efficiency	NOUN
hassl-788	109	36	and	and	CCONJ
hassl-788	109	37	usefulness	usefulness	NOUN
hassl-788	109	38	of	of	ADP
hassl-788	109	39	the	the	DET
hassl-788	109	40	net	net	NOUN
hassl-788	109	41	.	.	PUNCT
hassl-788	110	1	the	the	DET
hassl-788	110	2	internet	internet	NOUN
hassl-788	110	3	is	be	AUX
hassl-788	110	4	the	the	DET
hassl-788	110	5	world	world	NOUN
hassl-788	110	6	wide	wide	ADJ
hassl-788	110	7	web	web	NOUN
hassl-788	110	8	,	,	PUNCT
hassl-788	110	9	which	which	PRON
hassl-788	110	10	allows	allow	VERB
hassl-788	110	11	access	access	NOUN
hassl-788	110	12	to	to	ADP
hassl-788	110	13	documents	document	NOUN
hassl-788	110	14	whatever	whatever	PRON
hassl-788	110	15	the	the	DET
hassl-788	110	16	operating	operating	NOUN
hassl-788	110	17	format	format	NOUN
hassl-788	110	18	of	of	ADP
hassl-788	110	19	the	the	DET
hassl-788	110	20	computers	computer	NOUN
hassl-788	110	21	involved	involve	VERB
hassl-788	110	22	.	.	PUNCT
hassl-788	111	1	the	the	DET
hassl-788	111	2	web	web	NOUN
hassl-788	111	3	is	be	AUX
hassl-788	111	4	the	the	DET
hassl-788	111	5	main	main	ADJ
hassl-788	111	6	commercial	commercial	ADJ
hassl-788	111	7	arm	arm	NOUN
hassl-788	111	8	of	of	ADP
hassl-788	111	9	the	the	DET
hassl-788	111	10	internet	internet	NOUN
hassl-788	111	11	,	,	PUNCT
hassl-788	111	12	users	user	NOUN
hassl-788	111	13	can	can	AUX
hassl-788	111	14	gain	gain	VERB
hassl-788	111	15	aces	ace	NOUN
hassl-788	111	16	to	to	ADP
hassl-788	111	17	information	information	NOUN
hassl-788	111	18	,	,	PUNCT
hassl-788	111	19	documents	document	NOUN
hassl-788	111	20	,	,	PUNCT
hassl-788	111	21	commercial	commercial	ADJ
hassl-788	111	22	messages	message	NOUN
hassl-788	111	23	,	,	PUNCT
hassl-788	111	24	virtual	virtual	ADJ
hassl-788	111	25	shopping	shopping	NOUN
hassl-788	111	26	sites	site	NOUN
hassl-788	111	27	,	,	PUNCT
hassl-788	111	28	bulletin	bulletin	NOUN
hassl-788	111	29	boards	board	NOUN
hassl-788	111	30	and	and	CCONJ
hassl-788	111	31	other	other	ADJ
hassl-788	111	32	sources	source	NOUN
hassl-788	111	33	of	of	ADP
hassl-788	111	34	information	information	NOUN
hassl-788	111	35	very	very	ADV
hassl-788	111	36	easily	easily	ADV
hassl-788	111	37	using	use	VERB
hassl-788	111	38	commercially	commercially	ADV
hassl-788	111	39	available	available	ADJ
hassl-788	111	40	search	search	NOUN
hassl-788	111	41	engines	engine	NOUN
hassl-788	111	42	.	.	PUNCT
hassl-788	112	1	commercial	commercial	ADJ
hassl-788	112	2	use	use	NOUN
hassl-788	112	3	of	of	ADP
hassl-788	112	4	the	the	DET
hassl-788	112	5	web	web	NOUN
hassl-788	112	6	falls	fall	VERB
hassl-788	112	7	into	into	ADP
hassl-788	112	8	two	two	NUM
hassl-788	112	9	main	main	ADJ
hassl-788	112	10	categories	category	NOUN
hassl-788	112	11	:	:	PUNCT
hassl-788	112	12	traffic	traffic	NOUN
hassl-788	112	13	control	control	NOUN
hassl-788	112	14	sites	site	NOUN
hassl-788	112	15	such	such	ADJ
hassl-788	112	16	as	as	ADP
hassl-788	112	17	search	search	NOUN
hassl-788	112	18	engines	engine	NOUN
hassl-788	112	19	,	,	PUNCT
hassl-788	112	20	server	server	NOUN
hassl-788	112	21	and	and	CCONJ
hassl-788	112	22	even	even	ADV
hassl-788	112	23	the	the	DET
hassl-788	112	24	telephone	telephone	NOUN
hassl-788	112	25	and	and	CCONJ
hassl-788	112	26	cable	cable	NOUN
hassl-788	112	27	companies	company	NOUN
hassl-788	112	28	which	which	PRON
hassl-788	112	29	charge	charge	VERB
hassl-788	112	30	for	for	ADP
hassl-788	112	31	access	access	NOUN
hassl-788	112	32	,	,	PUNCT
hassl-788	112	33	and	and	CCONJ
hassl-788	112	34	destination	destination	NOUN
hassl-788	112	35	sits	sit	VERB
hassl-788	112	36	,	,	PUNCT
hassl-788	112	37	which	which	PRON
hassl-788	112	38	are	be	AUX
hassl-788	112	39	the	the	DET
hassl-788	112	40	pages	page	NOUN
hassl-788	112	41	the	the	DET
hassl-788	112	42	user	user	NOUN
hassl-788	112	43	is	be	AUX
hassl-788	112	44	looking	look	VERB
hassl-788	112	45	for	for	ADP
hassl-788	112	46	.destination	.destination	NOUN
hassl-788	112	47	sites	site	NOUN
hassl-788	112	48	can	can	AUX
hassl-788	112	49	be	be	AUX
hassl-788	112	50	divided	divide	VERB
hassl-788	112	51	into	into	ADP
hassl-788	112	52	presence	presence	NOUN
hassl-788	112	53	sites	site	NOUN
hassl-788	112	54	,	,	PUNCT
hassl-788	112	55	online	online	ADJ
hassl-788	112	56	storefronts	storefront	NOUN
hassl-788	112	57	and	and	CCONJ
hassl-788	112	58	contents	content	NOUN
hassl-788	112	59	sites	site	NOUN
hassl-788	112	60	.	.	PUNCT
hassl-788	113	1	of	of	ADP
hassl-788	113	2	course	course	NOUN
hassl-788	113	3	,	,	PUNCT
hassl-788	113	4	this	this	PRON
hassl-788	113	5	is	be	AUX
hassl-788	113	6	a	a	DET
hassl-788	113	7	gross	gross	ADJ
hassl-788	113	8	simplification	simplification	NOUN
hassl-788	113	9	.	.	PUNCT
hassl-788	114	1	the	the	DET
hassl-788	114	2	web	web	NOUN
hassl-788	114	3	is	be	AUX
hassl-788	114	4	not	not	PART
hassl-788	114	5	only	only	ADV
hassl-788	114	6	very	very	ADV
hassl-788	114	7	complex	complex	ADJ
hassl-788	114	8	but	but	CCONJ
hassl-788	114	9	is	be	AUX
hassl-788	114	10	also	also	ADV
hassl-788	114	11	a	a	DET
hassl-788	114	12	dynamic	dynamic	ADJ
hassl-788	114	13	,	,	PUNCT
hassl-788	114	14	new	new	ADJ
hassl-788	114	15	features	feature	NOUN
hassl-788	114	16	appear	appear	VERB
hassl-788	114	17	regularly	regularly	ADV
hassl-788	114	18	as	as	SCONJ
hassl-788	114	19	might	might	AUX
hassl-788	114	20	be	be	AUX
hassl-788	114	21	predictable	predictable	ADJ
hassl-788	114	22	in	in	ADP
hassl-788	114	23	a	a	DET
hassl-788	114	24	medium	medium	NOUN
hassl-788	114	25	that	that	PRON
hassl-788	114	26	covers	cover	VERB
hassl-788	114	27	nearly	nearly	ADV
hassl-788	114	28	the	the	DET
hassl-788	114	29	entire	entire	ADJ
hassl-788	114	30	world	world	NOUN
hassl-788	114	31	and	and	CCONJ
hassl-788	114	32	is	be	AUX
hassl-788	114	33	used	use	VERB
hassl-788	114	34	predominately	predominately	ADV
hassl-788	114	35	by	by	ADP
hassl-788	114	36	well	well	ADV
hassl-788	114	37	educated	educate	VERB
hassl-788	114	38	,	,	PUNCT
hassl-788	114	39	innovative	innovative	ADJ
hassl-788	114	40	people	people	NOUN
hassl-788	114	41	,	,	PUNCT
hassl-788	114	42	in	in	ADP
hassl-788	114	43	the	the	DET
hassl-788	114	44	phase	phase	NOUN
hassl-788	114	45	of	of	ADP
hassl-788	114	46	twenty	twenty	NUM
hassl-788	114	47	first	first	ADJ
hassl-788	114	48	century	century	NOUN
hassl-788	114	49	consumers	consumer	NOUN
hassl-788	114	50	are	be	AUX
hassl-788	114	51	better	well	ADV
hassl-788	114	52	educated	educate	VERB
hassl-788	114	53	,	,	PUNCT
hassl-788	114	54	more	more	ADV
hassl-788	114	55	confident	confident	ADJ
hassl-788	114	56	and	and	CCONJ
hassl-788	114	57	harder	hard	ADJ
hassl-788	114	58	to	to	PART
hassl-788	114	59	influence	influence	VERB
hassl-788	114	60	than	than	ADP
hassl-788	114	61	ever	ever	ADV
hassl-788	114	62	before	before	ADV
hassl-788	114	63	.	.	PUNCT
hassl-788	115	1	internet	internet	NOUN
hassl-788	115	2	based	base	VERB
hassl-788	115	3	marketing	marketing	NOUN
hassl-788	115	4	in	in	ADP
hassl-788	115	5	the	the	DET
hassl-788	115	6	twenty	twenty	NUM
hassl-788	115	7	first	first	ADJ
hassl-788	115	8	century	century	NOUN
hassl-788	115	9	usually	usually	ADV
hassl-788	115	10	rotate	rotate	VERB
hassl-788	115	11	around	around	ADP
hassl-788	115	12	a	a	DET
hassl-788	115	13	firm	firm	ADJ
hassl-788	115	14	website	website	NOUN
hassl-788	115	15	,	,	PUNCT
hassl-788	115	16	the	the	DET
hassl-788	115	17	page	page	NOUN
hassl-788	115	18	on	on	ADP
hassl-788	115	19	the	the	DET
hassl-788	115	20	web	web	NOUN
hassl-788	115	21	which	which	PRON
hassl-788	115	22	can	can	AUX
hassl-788	115	23	be	be	AUX
hassl-788	115	24	accessed	access	VERB
hassl-788	115	25	by	by	ADP
hassl-788	115	26	web	web	NOUN
hassl-788	115	27	subscribers	subscriber	NOUN
hassl-788	115	28	and	and	CCONJ
hassl-788	115	29	which	which	PRON
hassl-788	115	30	contains	contain	VERB
hassl-788	115	31	information	information	NOUN
hassl-788	115	32	and	and	CCONJ
hassl-788	115	33	directions	direction	NOUN
hassl-788	115	34	to	to	ADP
hassl-788	115	35	other	other	ADJ
hassl-788	115	36	pages	page	NOUN
hassl-788	115	37	of	of	ADP
hassl-788	115	38	internet	internet	NOUN
hassl-788	115	39	.	.	PUNCT
hassl-788	116	1	a	a	DET
hassl-788	116	2	website	website	NOUN
hassl-788	116	3	can	can	AUX
hassl-788	116	4	contain	contain	VERB
hassl-788	116	5	information	information	NOUN
hassl-788	116	6	’s	’	NOUN
hassl-788	116	7	and	and	CCONJ
hassl-788	116	8	directions	direction	NOUN
hassl-788	116	9	to	to	ADP
hassl-788	116	10	other	other	ADJ
hassl-788	116	11	pages	page	NOUN
hassl-788	116	12	of	of	ADP
hassl-788	116	13	interest	interest	NOUN
hassl-788	116	14	.	.	PUNCT
hassl-788	117	1	a	a	DET
hassl-788	117	2	website	website	NOUN
hassl-788	117	3	can	can	AUX
hassl-788	117	4	contains	contain	VERB
hassl-788	117	5	a	a	DET
hassl-788	117	6	sales	sale	NOUN
hassl-788	117	7	pitch	pitch	NOUN
hassl-788	117	8	,	,	PUNCT
hassl-788	117	9	solid	solid	ADJ
hassl-788	117	10	information	information	NOUN
hassl-788	117	11	about	about	ADP
hassl-788	117	12	product	product	NOUN
hassl-788	117	13	or	or	CCONJ
hassl-788	117	14	a	a	DET
hassl-788	117	15	company	company	NOUN
hassl-788	117	16	,	,	PUNCT
hassl-788	117	17	and	and	CCONJ
hassl-788	117	18	email	email	NOUN
hassl-788	117	19	address	address	NOUN
hassl-788	117	20	to	to	PART
hassl-788	117	21	ask	ask	VERB
hassl-788	117	22	questions	question	NOUN
hassl-788	117	23	or	or	CCONJ
hassl-788	117	24	buy	buy	VERB
hassl-788	117	25	credit	credit	NOUN
hassl-788	117	26	cards	card	NOUN
hassl-788	117	27	.	.	PUNCT
hassl-788	118	1	websites	website	NOUN
hassl-788	118	2	humanities	humanity	NOUN
hassl-788	118	3	and	and	CCONJ
hassl-788	118	4	social	social	ADJ
hassl-788	118	5	sciences	science	NOUN
hassl-788	118	6	letters	letter	NOUN
hassl-788	118	7	,	,	PUNCT
hassl-788	118	8	2017	2017	NUM
hassl-788	118	9	,	,	PUNCT
hassl-788	118	10	5(2	5(2	NUM
hassl-788	118	11	):	):	PUNCT
hassl-788	118	12	36	36	NUM
hassl-788	118	13	-	-	SYM
hassl-788	118	14	42	42	NUM
hassl-788	118	15	40	40	NUM
hassl-788	118	16	©	©	PROPN
hassl-788	118	17	2017	2017	NUM
hassl-788	118	18	pak	pak	PROPN
hassl-788	118	19	publishing	publishing	NOUN
hassl-788	118	20	group	group	NOUN
hassl-788	118	21	.	.	PUNCT
hassl-788	119	1	all	all	DET
hassl-788	119	2	rights	right	NOUN
hassl-788	119	3	reserved	reserve	VERB
hassl-788	119	4	.	.	PUNCT
hassl-788	120	1	often	often	ADV
hassl-788	120	2	carry	carry	VERB
hassl-788	120	3	detailed	detailed	ADJ
hassl-788	120	4	pictures	picture	NOUN
hassl-788	120	5	of	of	ADP
hassl-788	120	6	the	the	DET
hassl-788	120	7	products	product	NOUN
hassl-788	120	8	they	they	PRON
hassl-788	120	9	promote	promote	VERB
hassl-788	120	10	a	a	PRON
hassl-788	120	11	since	since	SCONJ
hassl-788	120	12	they	they	PRON
hassl-788	120	13	promote	promote	VERB
hassl-788	120	14	and	and	CCONJ
hassl-788	120	15	,	,	PUNCT
hassl-788	120	16	since	since	SCONJ
hassl-788	120	17	it	it	PRON
hassl-788	120	18	is	be	AUX
hassl-788	120	19	possible	possible	ADJ
hassl-788	120	20	to	to	PART
hassl-788	120	21	use	use	VERB
hassl-788	120	22	e	e	NOUN
hassl-788	120	23	-	-	NOUN
hassl-788	120	24	mail	mail	NOUN
hassl-788	120	25	to	to	PART
hassl-788	120	26	contact	contact	VERB
hassl-788	120	27	the	the	DET
hassl-788	120	28	firm	firm	NOUN
hassl-788	120	29	,	,	PUNCT
hassl-788	120	30	it	it	PRON
hassl-788	120	31	is	be	AUX
hassl-788	120	32	possible	possible	ADJ
hassl-788	120	33	to	to	PART
hassl-788	120	34	conduct	conduct	VERB
hassl-788	120	35	sales	sale	NOUN
hassl-788	120	36	negotiations	negotiation	NOUN
hassl-788	120	37	and	and	CCONJ
hassl-788	120	38	close	close	VERB
hassl-788	120	39	a	a	DET
hassl-788	120	40	sale	sale	NOUN
hassl-788	120	41	online	online	ADV
hassl-788	120	42	.	.	PUNCT
hassl-788	121	1	the	the	DET
hassl-788	121	2	rewards	reward	NOUN
hassl-788	121	3	of	of	ADP
hassl-788	121	4	this	this	PRON
hassl-788	121	5	are	be	AUX
hassl-788	121	6	obvious	obvious	ADJ
hassl-788	121	7	,	,	PUNCT
hassl-788	121	8	particularly	particularly	ADV
hassl-788	121	9	for	for	ADP
hassl-788	121	10	small	small	ADJ
hassl-788	121	11	firms	firm	NOUN
hassl-788	121	12	that	that	PRON
hassl-788	121	13	need	need	VERB
hassl-788	121	14	to	to	PART
hassl-788	121	15	access	access	VERB
hassl-788	121	16	a	a	DET
hassl-788	121	17	global	global	ADJ
hassl-788	121	18	market	market	NOUN
hassl-788	121	19	.	.	PUNCT
hassl-788	122	1	the	the	DET
hassl-788	122	2	net	net	NOUN
hassl-788	122	3	is	be	AUX
hassl-788	122	4	open	open	ADJ
hassl-788	122	5	24x7	24x7	NUM
hassl-788	122	6	hours	hour	NOUN
hassl-788	122	7	a	a	DET
hassl-788	122	8	day	day	NOUN
hassl-788	122	9	and	and	CCONJ
hassl-788	122	10	can	can	AUX
hassl-788	122	11	be	be	AUX
hassl-788	122	12	accessed	access	VERB
hassl-788	122	13	from	from	ADP
hassl-788	122	14	anywhere	anywhere	ADV
hassl-788	122	15	in	in	ADP
hassl-788	122	16	the	the	DET
hassl-788	122	17	world	world	NOUN
hassl-788	122	18	,	,	PUNCT
hassl-788	122	19	this	this	PRON
hassl-788	122	20	means	mean	VERB
hassl-788	122	21	that	that	SCONJ
hassl-788	122	22	the	the	DET
hassl-788	122	23	users	user	NOUN
hassl-788	122	24	are	be	AUX
hassl-788	122	25	as	as	ADV
hassl-788	122	26	local	local	ADJ
hassl-788	122	27	as	as	ADP
hassl-788	122	28	next	next	ADJ
hassl-788	122	29	room	room	NOUN
hassl-788	122	30	.	.	PUNCT
hassl-788	123	1	small	small	ADJ
hassl-788	123	2	firms	firm	NOUN
hassl-788	123	3	therefore	therefore	ADV
hassl-788	123	4	do	do	AUX
hassl-788	123	5	not	not	PART
hassl-788	123	6	need	need	VERB
hassl-788	123	7	to	to	PART
hassl-788	123	8	establish	establish	VERB
hassl-788	123	9	a	a	DET
hassl-788	123	10	presence	presence	NOUN
hassl-788	123	11	in	in	ADP
hassl-788	123	12	the	the	DET
hassl-788	123	13	country	country	NOUN
hassl-788	123	14	to	to	PART
hassl-788	123	15	which	which	PRON
hassl-788	123	16	they	they	PRON
hassl-788	123	17	hope	hope	VERB
hassl-788	123	18	to	to	PART
hassl-788	123	19	export	export	VERB
hassl-788	123	20	nor	nor	CCONJ
hassl-788	123	21	they	they	PRON
hassl-788	123	22	need	need	VERB
hassl-788	123	23	to	to	PART
hassl-788	123	24	employ	employ	VERB
hassl-788	123	25	internationals	international	NOUN
hassl-788	123	26	sales	sale	NOUN
hassl-788	123	27	staff	staff	NOUN
hassl-788	123	28	members	member	NOUN
hassl-788	123	29	,	,	PUNCT
hassl-788	123	30	nor	nor	CCONJ
hassl-788	123	31	they	they	PRON
hassl-788	123	32	do	do	AUX
hassl-788	123	33	not	not	PART
hassl-788	123	34	need	need	VERB
hassl-788	123	35	to	to	PART
hassl-788	123	36	apprehend	apprehend	VERB
hassl-788	123	37	about	about	ADP
hassl-788	123	38	exchange	exchange	NOUN
hassl-788	123	39	rates	rate	NOUN
hassl-788	123	40	.	.	PUNCT
hassl-788	124	1	the	the	DET
hassl-788	124	2	computer	computer	NOUN
hassl-788	124	3	can	can	AUX
hassl-788	124	4	be	be	AUX
hassl-788	124	5	set	set	VERB
hassl-788	124	6	up	up	ADP
hassl-788	124	7	to	to	PART
hassl-788	124	8	give	give	VERB
hassl-788	124	9	prices	price	NOUN
hassl-788	124	10	in	in	ADP
hassl-788	124	11	either	either	DET
hassl-788	124	12	currency	currency	NOUN
hassl-788	124	13	the	the	DET
hassl-788	124	14	company	company	NOUN
hassl-788	124	15	thinks	think	VERB
hassl-788	124	16	is	be	AUX
hassl-788	124	17	appropriate	appropriate	ADJ
hassl-788	124	18	and	and	CCONJ
hassl-788	124	19	the	the	DET
hassl-788	124	20	prices	price	NOUN
hassl-788	124	21	can	can	AUX
hassl-788	124	22	be	be	AUX
hassl-788	124	23	revised	revise	VERB
hassl-788	124	24	instantly	instantly	ADV
hassl-788	124	25	to	to	PART
hassl-788	124	26	reflect	reflect	VERB
hassl-788	124	27	exchange	exchange	NOUN
hassl-788	124	28	rate	rate	NOUN
hassl-788	124	29	fluctuations	fluctuation	NOUN
hassl-788	124	30	.	.	PUNCT
hassl-788	125	1	the	the	DET
hassl-788	125	2	internet	internet	NOUN
hassl-788	125	3	and	and	CCONJ
hassl-788	125	4	the	the	DET
hassl-788	125	5	web	web	NOUN
hassl-788	125	6	in	in	ADP
hassl-788	125	7	particular	particular	ADJ
hassl-788	125	8	,	,	PUNCT
hassl-788	125	9	are	be	AUX
hassl-788	125	10	much	much	ADV
hassl-788	125	11	more	more	ADJ
hassl-788	125	12	than	than	ADP
hassl-788	125	13	extensions	extension	NOUN
hassl-788	125	14	of	of	ADP
hassl-788	125	15	the	the	DET
hassl-788	125	16	existing	exist	VERB
hassl-788	125	17	marketing	marketing	NOUN
hassl-788	125	18	communications	communication	NOUN
hassl-788	125	19	tools	tool	NOUN
hassl-788	125	20	.	.	PUNCT
hassl-788	126	1	marketers	marketer	NOUN
hassl-788	126	2	have	have	AUX
hassl-788	126	3	not	not	PART
hassl-788	126	4	always	always	ADV
hassl-788	126	5	improved	improve	VERB
hassl-788	126	6	their	their	PRON
hassl-788	126	7	thinking	thinking	NOUN
hassl-788	126	8	suitably	suitably	ADV
hassl-788	126	9	to	to	ADP
hassl-788	126	10	this	this	PRON
hassl-788	126	11	and	and	CCONJ
hassl-788	126	12	continue	continue	VERB
hassl-788	126	13	to	to	PART
hassl-788	126	14	use	use	VERB
hassl-788	126	15	their	their	PRON
hassl-788	126	16	websites	website	NOUN
hassl-788	126	17	as	as	ADP
hassl-788	126	18	advertisements	advertisement	NOUN
hassl-788	126	19	.	.	PUNCT
hassl-788	127	1	latest	late	ADJ
hassl-788	127	2	development	development	NOUN
hassl-788	127	3	in	in	ADP
hassl-788	127	4	technology	technology	NOUN
hassl-788	127	5	allows	allow	VERB
hassl-788	127	6	websites	website	NOUN
hassl-788	127	7	to	to	PART
hassl-788	127	8	negotiate	negotiate	VERB
hassl-788	127	9	with	with	ADP
hassl-788	127	10	the	the	DET
hassl-788	127	11	customer	customer	NOUN
hassl-788	127	12	and	and	CCONJ
hassl-788	127	13	to	to	PART
hassl-788	127	14	learn	learn	VERB
hassl-788	127	15	from	from	ADP
hassl-788	127	16	customer	customer	NOUN
hassl-788	127	17	led	lead	VERB
hassl-788	127	18	events	event	NOUN
hassl-788	127	19	such	such	ADJ
hassl-788	127	20	as	as	ADP
hassl-788	127	21	purchasing	purchase	VERB
hassl-788	127	22	behavior	behavior	NOUN
hassl-788	127	23	.	.	PUNCT
hassl-788	128	1	1.7	1.7	NUM
hassl-788	128	2	.	.	PUNCT
hassl-788	129	1	non	non	ADJ
hassl-788	129	2	-	-	ADJ
hassl-788	129	3	computer	computer	ADJ
hassl-788	129	4	technology	technology	NOUN
hassl-788	129	5	in	in	ADP
hassl-788	129	6	the	the	DET
hassl-788	129	7	twenty	twenty	NUM
hassl-788	129	8	first	first	ADJ
hassl-788	129	9	century	century	NOUN
hassl-788	129	10	marketing	marketing	NOUN
hassl-788	129	11	communications	communication	NOUN
hassl-788	129	12	the	the	DET
hassl-788	129	13	development	development	NOUN
hassl-788	129	14	of	of	ADP
hassl-788	129	15	satellite	satellite	NOUN
hassl-788	129	16	,	,	PUNCT
hassl-788	129	17	cable	cable	NOUN
hassl-788	129	18	and	and	CCONJ
hassl-788	129	19	digital	digital	ADJ
hassl-788	129	20	television	television	NOUN
hassl-788	129	21	means	mean	VERB
hassl-788	129	22	a	a	DET
hassl-788	129	23	glorification	glorification	NOUN
hassl-788	129	24	of	of	ADP
hassl-788	129	25	channels	channel	NOUN
hassl-788	129	26	.	.	PUNCT
hassl-788	130	1	this	this	PRON
hassl-788	130	2	means	mean	VERB
hassl-788	130	3	more	more	ADJ
hassl-788	130	4	hours	hour	NOUN
hassl-788	130	5	of	of	ADP
hassl-788	130	6	programming	programming	NOUN
hassl-788	130	7	with	with	ADP
hassl-788	130	8	audiences	audience	NOUN
hassl-788	130	9	spread	spread	VERB
hassl-788	130	10	across	across	ADP
hassl-788	130	11	a	a	DET
hassl-788	130	12	much	much	ADV
hassl-788	130	13	wide	wide	ADJ
hassl-788	130	14	range	range	NOUN
hassl-788	130	15	of	of	ADP
hassl-788	130	16	stations	station	NOUN
hassl-788	130	17	.	.	PUNCT
hassl-788	131	1	on	on	ADP
hassl-788	131	2	the	the	DET
hassl-788	131	3	one	one	NUM
hassl-788	131	4	hand	hand	NOUN
hassl-788	131	5	,	,	PUNCT
hassl-788	131	6	this	this	PRON
hassl-788	131	7	leads	lead	VERB
hassl-788	131	8	to	to	ADP
hassl-788	131	9	greater	great	ADJ
hassl-788	131	10	segmentation	segmentation	NOUN
hassl-788	131	11	and	and	CCONJ
hassl-788	131	12	easier	easy	ADJ
hassl-788	131	13	targeting	targeting	NOUN
hassl-788	131	14	of	of	ADP
hassl-788	131	15	audiences	audience	NOUN
hassl-788	131	16	,	,	PUNCT
hassl-788	131	17	but	but	CCONJ
hassl-788	131	18	on	on	ADP
hassl-788	131	19	the	the	DET
hassl-788	131	20	other	other	ADJ
hassl-788	131	21	hand	hand	NOUN
hassl-788	131	22	it	it	PRON
hassl-788	131	23	will	will	AUX
hassl-788	131	24	mean	mean	VERB
hassl-788	131	25	greater	great	ADJ
hassl-788	131	26	pressure	pressure	NOUN
hassl-788	131	27	on	on	ADP
hassl-788	131	28	tv	tv	NOUN
hassl-788	131	29	stations	station	NOUN
hassl-788	131	30	revenues	revenue	NOUN
hassl-788	131	31	as	as	SCONJ
hassl-788	131	32	the	the	DET
hassl-788	131	33	advertising	advertising	NOUN
hassl-788	131	34	spend	spend	NOUN
hassl-788	131	35	is	be	AUX
hassl-788	131	36	spread	spread	VERB
hassl-788	131	37	is	be	AUX
hassl-788	131	38	more	more	ADV
hassl-788	131	39	thinly	thinly	ADV
hassl-788	131	40	.	.	PUNCT
hassl-788	132	1	reductions	reduction	NOUN
hassl-788	132	2	in	in	ADP
hassl-788	132	3	the	the	DET
hassl-788	132	4	quality	quality	NOUN
hassl-788	132	5	and	and	CCONJ
hassl-788	132	6	quantity	quantity	NOUN
hassl-788	132	7	of	of	ADP
hassl-788	132	8	advertising	advertising	NOUN
hassl-788	132	9	are	be	AUX
hassl-788	132	10	likely	likely	ADJ
hassl-788	132	11	to	to	PART
hassl-788	132	12	result	result	VERB
hassl-788	132	13	and	and	CCONJ
hassl-788	132	14	certainly	certainly	ADV
hassl-788	132	15	,	,	PUNCT
hassl-788	132	16	reductions	reduction	NOUN
hassl-788	132	17	in	in	ADP
hassl-788	132	18	the	the	DET
hassl-788	132	19	costs	cost	NOUN
hassl-788	132	20	of	of	ADP
hassl-788	132	21	television	television	NOUN
hassl-788	132	22	advertising	advertising	NOUN
hassl-788	132	23	are	be	AUX
hassl-788	132	24	likely	likely	ADJ
hassl-788	132	25	to	to	PART
hassl-788	132	26	lead	lead	VERB
hassl-788	132	27	to	to	ADP
hassl-788	132	28	greater	great	ADJ
hassl-788	132	29	access	access	NOUN
hassl-788	132	30	to	to	ADP
hassl-788	132	31	the	the	DET
hassl-788	132	32	medium	medium	NOUN
hassl-788	132	33	for	for	ADP
hassl-788	132	34	small	small	ADJ
hassl-788	132	35	companies	company	NOUN
hassl-788	132	36	.	.	PUNCT
hassl-788	133	1	improvement	improvement	NOUN
hassl-788	133	2	in	in	ADP
hassl-788	133	3	print	print	NOUN
hassl-788	133	4	technology	technology	NOUN
hassl-788	133	5	allows	allow	VERB
hassl-788	133	6	the	the	DET
hassl-788	133	7	production	production	NOUN
hassl-788	133	8	of	of	ADP
hassl-788	133	9	the	the	DET
hassl-788	133	10	new	new	ADJ
hassl-788	133	11	type	type	NOUN
hassl-788	133	12	of	of	ADP
hassl-788	133	13	advertisement	advertisement	NOUN
hassl-788	133	14	such	such	ADJ
hassl-788	133	15	as	as	ADP
hassl-788	133	16	double	double	ADJ
hassl-788	133	17	image	image	NOUN
hassl-788	133	18	,	,	PUNCT
hassl-788	133	19	3d	3d	NUM
hassl-788	133	20	etc	etc	X
hassl-788	133	21	.	.	X
hassl-788	133	22	telesales	telesale	NOUN
hassl-788	133	23	and	and	CCONJ
hassl-788	133	24	telemarking	telemarking	NOUN
hassl-788	133	25	are	be	AUX
hassl-788	133	26	also	also	ADV
hassl-788	133	27	experiencing	experience	VERB
hassl-788	133	28	considerable	considerable	ADJ
hassl-788	133	29	transformation	transformation	NOUN
hassl-788	133	30	in	in	ADP
hassl-788	133	31	the	the	DET
hassl-788	133	32	century	century	NOUN
hassl-788	133	33	like	like	ADP
hassl-788	133	34	,	,	PUNCT
hassl-788	133	35	although	although	SCONJ
hassl-788	133	36	it	it	PRON
hassl-788	133	37	is	be	AUX
hassl-788	133	38	known	know	VERB
hassl-788	133	39	that	that	SCONJ
hassl-788	133	40	people	people	NOUN
hassl-788	133	41	are	be	AUX
hassl-788	133	42	more	more	ADV
hassl-788	133	43	likely	likely	ADJ
hassl-788	133	44	to	to	PART
hassl-788	133	45	buy	buy	VERB
hassl-788	133	46	from	from	ADP
hassl-788	133	47	a	a	DET
hassl-788	133	48	salesperson	salesperson	NOUN
hassl-788	133	49	that	that	SCONJ
hassl-788	133	50	they	they	PRON
hassl-788	133	51	perceive	perceive	VERB
hassl-788	133	52	to	to	PART
hassl-788	133	53	be	be	AUX
hassl-788	133	54	similar	similar	ADJ
hassl-788	133	55	to	to	ADP
hassl-788	133	56	them	they	PRON
hassl-788	133	57	,	,	PUNCT
hassl-788	133	58	this	this	PRON
hassl-788	133	59	has	have	AUX
hassl-788	133	60	been	be	AUX
hassl-788	133	61	difficult	difficult	ADJ
hassl-788	133	62	to	to	PART
hassl-788	133	63	put	put	VERB
hassl-788	133	64	into	into	ADP
hassl-788	133	65	effect	effect	NOUN
hassl-788	133	66	until	until	ADP
hassl-788	133	67	recently	recently	ADV
hassl-788	133	68	.	.	PUNCT
hassl-788	134	1	it	it	PRON
hassl-788	134	2	is	be	AUX
hassl-788	134	3	now	now	ADV
hassl-788	134	4	possible	possible	ADJ
hassl-788	134	5	to	to	PART
hassl-788	134	6	match	match	VERB
hassl-788	134	7	up	up	ADP
hassl-788	134	8	inbound	inbound	ADJ
hassl-788	134	9	telesales	telesale	NOUN
hassl-788	134	10	customers	customer	NOUN
hassl-788	134	11	with	with	ADP
hassl-788	134	12	similar	similar	ADJ
hassl-788	134	13	to	to	ADP
hassl-788	134	14	salespeople	salesperson	NOUN
hassl-788	134	15	by	by	ADP
hassl-788	134	16	using	use	VERB
hassl-788	134	17	computer	computer	NOUN
hassl-788	134	18	database	database	NOUN
hassl-788	134	19	.	.	PUNCT
hassl-788	135	1	telemarketing	telemarketing	NOUN
hassl-788	135	2	is	be	AUX
hassl-788	135	3	undergoing	undergo	VERB
hassl-788	135	4	further	further	ADJ
hassl-788	135	5	transformation	transformation	NOUN
hassl-788	135	6	in	in	ADP
hassl-788	135	7	the	the	DET
hassl-788	135	8	twenty	twenty	NUM
hassl-788	135	9	first	first	ADJ
hassl-788	135	10	century	century	NOUN
hassl-788	135	11	marketing	marketing	NOUN
hassl-788	135	12	communication	communication	NOUN
hassl-788	135	13	because	because	SCONJ
hassl-788	135	14	of	of	ADP
hassl-788	135	15	proliferation	proliferation	NOUN
hassl-788	135	16	of	of	ADP
hassl-788	135	17	telephone	telephone	NOUN
hassl-788	135	18	,	,	PUNCT
hassl-788	135	19	even	even	ADV
hassl-788	135	20	more	more	ADJ
hassl-788	135	21	than	than	ADP
hassl-788	135	22	fifteen	fifteen	NUM
hassl-788	135	23	years	year	NOUN
hassl-788	135	24	ago	ago	ADV
hassl-788	135	25	a	a	DET
hassl-788	135	26	substantial	substantial	ADJ
hassl-788	135	27	number	number	NOUN
hassl-788	135	28	of	of	ADP
hassl-788	135	29	homes	home	NOUN
hassl-788	135	30	in	in	ADP
hassl-788	135	31	the	the	DET
hassl-788	135	32	developed	develop	VERB
hassl-788	135	33	countries	country	NOUN
hassl-788	135	34	were	be	AUX
hassl-788	135	35	without	without	ADP
hassl-788	135	36	telephones	telephone	NOUN
hassl-788	135	37	,	,	PUNCT
hassl-788	135	38	now	now	ADV
hassl-788	135	39	it	it	PRON
hassl-788	135	40	is	be	AUX
hassl-788	135	41	rare	rare	ADJ
hassl-788	135	42	to	to	PART
hassl-788	135	43	find	find	VERB
hassl-788	135	44	an	an	DET
hassl-788	135	45	individual	individual	NOUN
hassl-788	135	46	without	without	ADP
hassl-788	135	47	phones	phone	NOUN
hassl-788	135	48	.	.	PUNCT
hassl-788	136	1	partly	partly	ADV
hassl-788	136	2	this	this	PRON
hassl-788	136	3	is	be	AUX
hassl-788	136	4	the	the	DET
hassl-788	136	5	result	result	NOUN
hassl-788	136	6	of	of	ADP
hassl-788	136	7	falling	fall	VERB
hassl-788	136	8	subscription	subscription	NOUN
hassl-788	136	9	prices	price	NOUN
hassl-788	136	10	owing	owe	VERB
hassl-788	136	11	to	to	ADP
hassl-788	136	12	competition	competition	NOUN
hassl-788	136	13	in	in	ADP
hassl-788	136	14	the	the	DET
hassl-788	136	15	market	market	NOUN
hassl-788	136	16	,	,	PUNCT
hassl-788	136	17	and	and	CCONJ
hassl-788	136	18	partly	partly	ADV
hassl-788	136	19	it	it	PRON
hassl-788	136	20	is	be	AUX
hassl-788	136	21	owing	owe	VERB
hassl-788	136	22	to	to	ADP
hassl-788	136	23	proliferation	proliferation	NOUN
hassl-788	136	24	of	of	ADP
hassl-788	136	25	mobile	mobile	ADJ
hassl-788	136	26	phones	phone	NOUN
hassl-788	136	27	,	,	PUNCT
hassl-788	136	28	which	which	PRON
hassl-788	136	29	for	for	ADP
hassl-788	136	30	some	some	DET
hassl-788	136	31	users	user	NOUN
hassl-788	136	32	replace	replace	VERB
hassl-788	136	33	the	the	DET
hassl-788	136	34	landline	landline	NOUN
hassl-788	136	35	telephone	telephone	NOUN
hassl-788	136	36	together	together	ADV
hassl-788	136	37	.	.	PUNCT
hassl-788	137	1	although	although	SCONJ
hassl-788	137	2	increasing	increase	VERB
hassl-788	137	3	ownership	ownership	NOUN
hassl-788	137	4	of	of	ADP
hassl-788	137	5	mobile	mobile	ADJ
hassl-788	137	6	phones	phone	NOUN
hassl-788	137	7	will	will	AUX
hassl-788	137	8	eventually	eventually	ADV
hassl-788	137	9	lead	lead	VERB
hassl-788	137	10	to	to	ADP
hassl-788	137	11	more	more	ADJ
hassl-788	137	12	man	man	NOUN
hassl-788	137	13	-	-	PUNCT
hassl-788	137	14	to	to	ADP
hassl-788	137	15	-	-	PUNCT
hassl-788	137	16	man	man	NOUN
hassl-788	137	17	contact	contact	NOUN
hassl-788	137	18	rather	rather	ADV
hassl-788	137	19	than	than	ADP
hassl-788	137	20	the	the	DET
hassl-788	137	21	current	current	ADJ
hassl-788	137	22	man	man	NOUN
hassl-788	137	23	-	-	PUNCT
hassl-788	137	24	to	to	ADP
hassl-788	137	25	-	-	PUNCT
hassl-788	137	26	man	man	NOUN
hassl-788	137	27	contact	contact	NOUN
hassl-788	137	28	this	this	PRON
hassl-788	137	29	is	be	AUX
hassl-788	137	30	only	only	ADV
hassl-788	137	31	happens	happen	VERB
hassl-788	137	32	only	only	ADV
hassl-788	137	33	when	when	SCONJ
hassl-788	137	34	they	they	PRON
hassl-788	137	35	establish	establish	VERB
hassl-788	137	36	the	the	DET
hassl-788	137	37	healthy	healthy	ADJ
hassl-788	137	38	relationship	relationship	NOUN
hassl-788	137	39	with	with	ADP
hassl-788	137	40	the	the	DET
hassl-788	137	41	consumer	consumer	NOUN
hassl-788	137	42	.	.	PUNCT
hassl-788	138	1	1.8	1.8	NUM
hassl-788	138	2	.	.	PUNCT
hassl-788	138	3	shift	shift	NOUN
hassl-788	138	4	of	of	ADP
hassl-788	138	5	social	social	ADJ
hassl-788	138	6	changes	change	NOUN
hassl-788	138	7	in	in	ADP
hassl-788	138	8	21st	21st	ADJ
hassl-788	138	9	century	century	NOUN
hassl-788	138	10	marketing	marketing	NOUN
hassl-788	138	11	communication	communication	NOUN
hassl-788	138	12	shifts	shift	NOUN
hassl-788	138	13	in	in	ADP
hassl-788	138	14	social	social	ADJ
hassl-788	138	15	changes	change	NOUN
hassl-788	138	16	lead	lead	VERB
hassl-788	138	17	to	to	ADP
hassl-788	138	18	shifts	shift	NOUN
hassl-788	138	19	in	in	ADP
hassl-788	138	20	the	the	DET
hassl-788	138	21	style	style	NOUN
hassl-788	138	22	,	,	PUNCT
hassl-788	138	23	content	content	NOUN
hassl-788	138	24	and	and	CCONJ
hassl-788	138	25	acceptability	acceptability	NOUN
hassl-788	138	26	of	of	ADP
hassl-788	138	27	marketing	marketing	NOUN
hassl-788	138	28	communication	communication	NOUN
hassl-788	138	29	and	and	CCONJ
hassl-788	138	30	acceptability	acceptability	NOUN
hassl-788	138	31	marketing	marketing	NOUN
hassl-788	138	32	communication	communication	NOUN
hassl-788	138	33	and	and	CCONJ
hassl-788	138	34	the	the	DET
hassl-788	138	35	method	method	NOUN
hassl-788	138	36	of	of	ADP
hassl-788	138	37	delivery	delivery	NOUN
hassl-788	138	38	.	.	PUNCT
hassl-788	139	1	in	in	ADP
hassl-788	139	2	a	a	DET
hassl-788	139	3	recent	recent	ADJ
hassl-788	139	4	change	change	NOUN
hassl-788	139	5	in	in	ADP
hassl-788	139	6	the	the	DET
hassl-788	139	7	social	social	ADJ
hassl-788	139	8	structures	structure	NOUN
hassl-788	139	9	of	of	ADP
hassl-788	139	10	developed	develop	VERB
hassl-788	139	11	countries	country	NOUN
hassl-788	139	12	is	be	AUX
hassl-788	139	13	to	to	ADP
hassl-788	139	14	the	the	DET
hassl-788	139	15	increase	increase	NOUN
hassl-788	139	16	the	the	DET
hassl-788	139	17	emphasis	emphasis	NOUN
hassl-788	139	18	on	on	ADP
hassl-788	139	19	individualism	individualism	NOUN
hassl-788	139	20	brought	bring	VERB
hassl-788	139	21	about	about	ADP
hassl-788	139	22	increasing	increase	VERB
hassl-788	139	23	wealth	wealth	NOUN
hassl-788	139	24	.	.	PUNCT
hassl-788	140	1	those	those	PRON
hassl-788	140	2	who	who	PRON
hassl-788	140	3	are	be	AUX
hassl-788	140	4	familiar	familiar	ADJ
hassl-788	140	5	with	with	ADP
hassl-788	140	6	one	one	NUM
hassl-788	140	7	of	of	ADP
hassl-788	140	8	the	the	DET
hassl-788	140	9	famous	famous	ADJ
hassl-788	140	10	maslow	maslow	NOUN
hassl-788	140	11	’s	’s	PART
hassl-788	140	12	hierarchy	hierarchy	NOUN
hassl-788	140	13	needs	need	VERB
hassl-788	140	14	theory	theory	NOUN
hassl-788	140	15	that	that	PRON
hassl-788	140	16	know	know	VERB
hassl-788	140	17	as	as	SCONJ
hassl-788	140	18	individuals	individual	NOUN
hassl-788	140	19	become	become	VERB
hassl-788	140	20	wealthier	wealthy	ADJ
hassl-788	140	21	and	and	CCONJ
hassl-788	140	22	more	more	ADV
hassl-788	140	23	secure	secure	ADJ
hassl-788	140	24	in	in	ADP
hassl-788	140	25	their	their	PRON
hassl-788	140	26	social	social	ADJ
hassl-788	140	27	and	and	CCONJ
hassl-788	140	28	economic	economic	ADJ
hassl-788	140	29	lives	life	NOUN
hassl-788	140	30	they	they	PRON
hassl-788	140	31	need	need	VERB
hassl-788	140	32	tend	tend	VERB
hassl-788	140	33	to	to	PART
hassl-788	140	34	seek	seek	VERB
hassl-788	140	35	self	self	NOUN
hassl-788	140	36	-	-	PUNCT
hassl-788	140	37	actualization	actualization	NOUN
hassl-788	140	38	and	and	CCONJ
hassl-788	140	39	become	become	VERB
hassl-788	140	40	more	more	ADV
hassl-788	140	41	individualistic	individualistic	ADJ
hassl-788	140	42	in	in	ADP
hassl-788	140	43	their	their	PRON
hassl-788	140	44	behavior	behavior	NOUN
hassl-788	140	45	.	.	PUNCT
hassl-788	141	1	social	social	ADJ
hassl-788	141	2	security	security	NOUN
hassl-788	141	3	,	,	PUNCT
hassl-788	141	4	increased	increase	VERB
hassl-788	141	5	leisure	leisure	NOUN
hassl-788	141	6	time	time	NOUN
hassl-788	141	7	to	to	PART
hassl-788	141	8	pursue	pursue	VERB
hassl-788	141	9	social	social	ADJ
hassl-788	141	10	fulfillment	fulfillment	NOUN
hassl-788	141	11	and	and	CCONJ
hassl-788	141	12	increased	increase	VERB
hassl-788	141	13	financial	financial	ADJ
hassl-788	141	14	wealth	wealth	NOUN
hassl-788	141	15	mean	mean	VERB
hassl-788	141	16	that	that	SCONJ
hassl-788	141	17	approximately	approximately	ADV
hassl-788	141	18	forty	forty	NUM
hassl-788	141	19	percent	percent	NOUN
hassl-788	141	20	of	of	ADP
hassl-788	141	21	europeans	europeans	PROPN
hassl-788	141	22	are	be	AUX
hassl-788	141	23	now	now	ADV
hassl-788	141	24	self	self	NOUN
hassl-788	141	25	-	-	PUNCT
hassl-788	141	26	actualizing	actualize	VERB
hassl-788	141	27	.	.	PUNCT
hassl-788	142	1	many	many	ADJ
hassl-788	142	2	people	people	NOUN
hassl-788	142	3	seeking	seek	VERB
hassl-788	142	4	self	self	NOUN
hassl-788	142	5	-	-	PUNCT
hassl-788	142	6	actualization	actualization	NOUN
hassl-788	142	7	through	through	ADP
hassl-788	142	8	social	social	ADJ
hassl-788	142	9	campaigning	campaigning	NOUN
hassl-788	142	10	,	,	PUNCT
hassl-788	142	11	raising	raise	VERB
hassl-788	142	12	the	the	DET
hassl-788	142	13	profile	profile	NOUN
hassl-788	142	14	of	of	ADP
hassl-788	142	15	ethical	ethical	ADJ
hassl-788	142	16	issues	issue	NOUN
hassl-788	142	17	in	in	ADP
hassl-788	142	18	marketing	marketing	NOUN
hassl-788	142	19	as	as	ADV
hassl-788	142	20	well	well	ADV
hassl-788	142	21	as	as	ADP
hassl-788	142	22	elsewhere	elsewhere	ADV
hassl-788	142	23	.	.	PUNCT
hassl-788	143	1	in	in	ADP
hassl-788	143	2	the	the	DET
hassl-788	143	3	twenty	twenty	NUM
hassl-788	143	4	first	first	ADJ
hassl-788	143	5	century	century	NOUN
hassl-788	143	6	,	,	PUNCT
hassl-788	143	7	the	the	DET
hassl-788	143	8	typical	typical	ADJ
hassl-788	143	9	family	family	NOUN
hassl-788	143	10	is	be	AUX
hassl-788	143	11	more	more	ADV
hassl-788	143	12	likely	likely	ADJ
hassl-788	143	13	to	to	PART
hassl-788	143	14	divorced	divorce	VERB
hassl-788	143	15	husband	husband	NOUN
hassl-788	143	16	who	who	PRON
hassl-788	143	17	lives	live	VERB
hassl-788	143	18	with	with	ADP
hassl-788	143	19	his	his	PRON
hassl-788	143	20	new	new	ADJ
hassl-788	143	21	partner	partner	NOUN
hassl-788	143	22	and	and	CCONJ
hassl-788	143	23	pays	pay	VERB
hassl-788	143	24	maintenance	maintenance	NOUN
hassl-788	143	25	to	to	ADP
hassl-788	143	26	his	his	PRON
hassl-788	143	27	ex	ex	NOUN
hassl-788	143	28	-	-	NOUN
hassl-788	143	29	wife	wife	NOUN
hassl-788	143	30	who	who	PRON
hassl-788	143	31	look	look	VERB
hassl-788	143	32	after	after	ADP
hassl-788	143	33	their	their	PRON
hassl-788	143	34	children	child	NOUN
hassl-788	143	35	.	.	PUNCT
hassl-788	144	1	much	much	ADJ
hassl-788	144	2	of	of	ADP
hassl-788	144	3	this	this	DET
hassl-788	144	4	social	social	ADJ
hassl-788	144	5	change	change	NOUN
hassl-788	144	6	is	be	AUX
hassl-788	144	7	one	one	NUM
hassl-788	144	8	way	way	NOUN
hassl-788	144	9	although	although	SCONJ
hassl-788	144	10	humanities	humanity	NOUN
hassl-788	144	11	and	and	CCONJ
hassl-788	144	12	social	social	ADJ
hassl-788	144	13	sciences	science	NOUN
hassl-788	144	14	letters	letter	NOUN
hassl-788	144	15	,	,	PUNCT
hassl-788	144	16	2017	2017	NUM
hassl-788	144	17	,	,	PUNCT
hassl-788	144	18	5(2	5(2	NUM
hassl-788	144	19	):	):	PUNCT
hassl-788	144	20	36	36	NUM
hassl-788	144	21	-	-	SYM
hassl-788	144	22	42	42	NUM
hassl-788	144	23	41	41	NUM
hassl-788	144	24	©	©	PROPN
hassl-788	144	25	2017	2017	NUM
hassl-788	144	26	pak	pak	PROPN
hassl-788	144	27	publishing	publishing	NOUN
hassl-788	144	28	group	group	NOUN
hassl-788	144	29	.	.	PUNCT
hassl-788	145	1	all	all	DET
hassl-788	145	2	rights	right	NOUN
hassl-788	145	3	reserved	reserve	VERB
hassl-788	145	4	.	.	PUNCT
hassl-788	146	1	change	change	NOUN
hassl-788	146	2	popularly	popularly	ADV
hassl-788	146	3	seen	see	VERB
hassl-788	146	4	as	as	ADP
hassl-788	146	5	swinging	swinge	VERB
hassl-788	146	6	back	back	ADV
hassl-788	146	7	and	and	CCONJ
hassl-788	146	8	forth	forth	ADV
hassl-788	146	9	like	like	ADP
hassl-788	146	10	pendulum	pendulum	NOUN
hassl-788	146	11	,	,	PUNCT
hassl-788	146	12	there	there	PRON
hassl-788	146	13	is	be	VERB
hassl-788	146	14	no	no	DET
hassl-788	146	15	evidence	evidence	NOUN
hassl-788	146	16	for	for	ADP
hassl-788	146	17	this	this	PRON
hassl-788	146	18	such	such	ADJ
hassl-788	146	19	as	as	SCONJ
hassl-788	146	20	increased	increase	VERB
hassl-788	146	21	individualism	individualism	NOUN
hassl-788	146	22	is	be	AUX
hassl-788	146	23	coming	come	VERB
hassl-788	146	24	about	about	ADP
hassl-788	146	25	because	because	SCONJ
hassl-788	146	26	of	of	ADP
hassl-788	146	27	increased	increase	VERB
hassl-788	146	28	wealth	wealth	NOUN
hassl-788	146	29	,	,	PUNCT
hassl-788	146	30	conformity	conformity	NOUN
hassl-788	146	31	would	would	AUX
hassl-788	146	32	arise	arise	VERB
hassl-788	146	33	only	only	ADV
hassl-788	146	34	if	if	SCONJ
hassl-788	146	35	there	there	PRON
hassl-788	146	36	were	be	VERB
hassl-788	146	37	sudden	sudden	ADJ
hassl-788	146	38	reduction	reduction	NOUN
hassl-788	146	39	in	in	ADP
hassl-788	146	40	wealth	wealth	NOUN
hassl-788	146	41	although	although	SCONJ
hassl-788	146	42	this	this	PRON
hassl-788	146	43	might	might	AUX
hassl-788	146	44	well	well	ADV
hassl-788	146	45	happen	happen	VERB
hassl-788	146	46	at	at	ADP
hassl-788	146	47	some	some	DET
hassl-788	146	48	time	time	NOUN
hassl-788	146	49	in	in	ADP
hassl-788	146	50	the	the	DET
hassl-788	146	51	future	future	NOUN
hassl-788	146	52	.	.	PUNCT
hassl-788	147	1	overall	overall	ADJ
hassl-788	147	2	marketing	marketing	NOUN
hassl-788	147	3	in	in	ADP
hassl-788	147	4	the	the	DET
hassl-788	147	5	twenty	twenty	NUM
hassl-788	147	6	first	first	ADJ
hassl-788	147	7	century	century	NOUN
hassl-788	147	8	presents	present	VERB
hassl-788	147	9	many	many	ADJ
hassl-788	147	10	new	new	ADJ
hassl-788	147	11	challenges	challenge	NOUN
hassl-788	147	12	like	like	ADP
hassl-788	147	13	green	green	ADJ
hassl-788	147	14	issues	issue	NOUN
hassl-788	147	15	,	,	PUNCT
hassl-788	147	16	shrinking	shrink	VERB
hassl-788	147	17	markets	market	NOUN
hassl-788	147	18	,	,	PUNCT
hassl-788	147	19	runaway	runaway	ADJ
hassl-788	147	20	advances	advance	NOUN
hassl-788	147	21	in	in	ADP
hassl-788	147	22	communication	communication	NOUN
hassl-788	147	23	technology	technology	NOUN
hassl-788	147	24	and	and	CCONJ
hassl-788	147	25	changing	change	VERB
hassl-788	147	26	attitude	attitude	NOUN
hassl-788	147	27	to	to	ADP
hassl-788	147	28	consumption	consumption	NOUN
hassl-788	147	29	predicate	predicate	NOUN
hassl-788	147	30	major	major	ADJ
hassl-788	147	31	changes	change	NOUN
hassl-788	147	32	not	not	PART
hassl-788	147	33	only	only	ADV
hassl-788	147	34	in	in	ADP
hassl-788	147	35	communication	communication	NOUN
hassl-788	147	36	techniques	technique	NOUN
hassl-788	147	37	but	but	CCONJ
hassl-788	147	38	also	also	ADV
hassl-788	147	39	in	in	ADP
hassl-788	147	40	communication	communication	NOUN
hassl-788	147	41	strategy	strategy	NOUN
hassl-788	147	42	.	.	PUNCT
hassl-788	148	1	1.9	1.9	NUM
hassl-788	148	2	.	.	PUNCT
hassl-788	148	3	trends	trend	NOUN
hassl-788	148	4	for	for	ADP
hassl-788	148	5	emergence	emergence	NOUN
hassl-788	148	6	of	of	ADP
hassl-788	148	7	marketing	marketing	NOUN
hassl-788	148	8	communication	communication	NOUN
hassl-788	148	9	some	some	DET
hassl-788	148	10	factors	factor	NOUN
hassl-788	148	11	and	and	CCONJ
hassl-788	148	12	situations	situation	NOUN
hassl-788	148	13	have	have	AUX
hassl-788	148	14	contributed	contribute	VERB
hassl-788	148	15	towards	towards	ADP
hassl-788	148	16	emergence	emergence	NOUN
hassl-788	148	17	of	of	ADP
hassl-788	148	18	integrated	integrated	ADJ
hassl-788	148	19	marketing	marketing	NOUN
hassl-788	148	20	communication	communication	NOUN
hassl-788	148	21	,	,	PUNCT
hassl-788	148	22	we	we	PRON
hassl-788	148	23	can	can	AUX
hassl-788	148	24	find	find	VERB
hassl-788	148	25	out	out	ADP
hassl-788	148	26	some	some	DET
hassl-788	148	27	important	important	ADJ
hassl-788	148	28	trends	trend	NOUN
hassl-788	148	29	for	for	ADP
hassl-788	148	30	the	the	DET
hassl-788	148	31	growth	growth	NOUN
hassl-788	148	32	of	of	ADP
hassl-788	148	33	marketing	marketing	NOUN
hassl-788	148	34	communication	communication	NOUN
hassl-788	148	35	in	in	ADP
hassl-788	148	36	twenty	twenty	NUM
hassl-788	148	37	first	first	ADJ
hassl-788	148	38	century	century	NOUN
hassl-788	148	39	.	.	PUNCT
hassl-788	149	1	some	some	DET
hassl-788	149	2	trends	trend	NOUN
hassl-788	149	3	contributing	contribute	VERB
hassl-788	149	4	the	the	DET
hassl-788	149	5	advent	advent	NOUN
hassl-788	149	6	of	of	ADP
hassl-788	149	7	integrated	integrate	VERB
hassl-788	149	8	marketing	marketing	NOUN
hassl-788	149	9	communication	communication	NOUN
hassl-788	149	10	are	be	AUX
hassl-788	149	11	as	as	ADP
hassl-788	149	12	:	:	PUNCT
hassl-788	149	13	1.10	1.10	NUM
hassl-788	149	14	.	.	PUNCT
hassl-788	150	1	decrease	decrease	NOUN
hassl-788	150	2	in	in	ADP
hassl-788	150	3	message	message	NOUN
hassl-788	150	4	credibility	credibility	NOUN
hassl-788	150	5	the	the	DET
hassl-788	150	6	marginal	marginal	ADJ
hassl-788	150	7	usefulness	usefulness	NOUN
hassl-788	150	8	of	of	ADP
hassl-788	150	9	advertising	advertising	NOUN
hassl-788	150	10	message	message	NOUN
hassl-788	150	11	is	be	AUX
hassl-788	150	12	being	be	AUX
hassl-788	150	13	reduced	reduce	VERB
hassl-788	150	14	over	over	ADP
hassl-788	150	15	a	a	DET
hassl-788	150	16	period	period	NOUN
hassl-788	150	17	as	as	SCONJ
hassl-788	150	18	consumer	consumer	NOUN
hassl-788	150	19	is	be	AUX
hassl-788	150	20	exposed	expose	VERB
hassl-788	150	21	to	to	ADP
hassl-788	150	22	many	many	ADJ
hassl-788	150	23	messages	message	NOUN
hassl-788	150	24	at	at	ADP
hassl-788	150	25	the	the	DET
hassl-788	150	26	same	same	ADJ
hassl-788	150	27	point	point	NOUN
hassl-788	150	28	of	of	ADP
hassl-788	150	29	time	time	NOUN
hassl-788	150	30	and	and	CCONJ
hassl-788	150	31	in	in	ADP
hassl-788	150	32	the	the	DET
hassl-788	150	33	same	same	ADJ
hassl-788	150	34	media	medium	NOUN
hassl-788	150	35	in	in	ADP
hassl-788	150	36	any	any	DET
hassl-788	150	37	form	form	NOUN
hassl-788	150	38	.	.	PUNCT
hassl-788	151	1	therefore	therefore	ADV
hassl-788	151	2	,	,	PUNCT
hassl-788	151	3	there	there	PRON
hassl-788	151	4	is	be	VERB
hassl-788	151	5	an	an	DET
hassl-788	151	6	urgent	urgent	ADJ
hassl-788	151	7	need	need	NOUN
hassl-788	151	8	to	to	PART
hassl-788	151	9	understand	understand	VERB
hassl-788	151	10	and	and	CCONJ
hassl-788	151	11	apply	apply	VERB
hassl-788	151	12	a	a	DET
hassl-788	151	13	scientific	scientific	ADJ
hassl-788	151	14	procedure	procedure	NOUN
hassl-788	151	15	for	for	ADP
hassl-788	151	16	developing	develop	VERB
hassl-788	151	17	integrated	integrate	VERB
hassl-788	151	18	marketing	marketing	NOUN
hassl-788	151	19	communication	communication	NOUN
hassl-788	151	20	to	to	PART
hassl-788	151	21	avoid	avoid	VERB
hassl-788	151	22	clutter	clutter	NOUN
hassl-788	151	23	the	the	DET
hassl-788	151	24	current	current	ADJ
hassl-788	151	25	messy	messy	ADJ
hassl-788	151	26	environment	environment	NOUN
hassl-788	151	27	.	.	PUNCT
hassl-788	152	1	1.11	1.11	NUM
hassl-788	152	2	.	.	PUNCT
hassl-788	153	1	decrease	decrease	NOUN
hassl-788	153	2	in	in	ADP
hassl-788	153	3	cost	cost	NOUN
hassl-788	153	4	of	of	ADP
hassl-788	153	5	database	database	NOUN
hassl-788	153	6	marketing	marketing	NOUN
hassl-788	153	7	it	it	PRON
hassl-788	153	8	is	be	AUX
hassl-788	153	9	possible	possible	ADJ
hassl-788	153	10	to	to	PART
hassl-788	153	11	use	use	VERB
hassl-788	153	12	computer	computer	NOUN
hassl-788	153	13	and	and	CCONJ
hassl-788	153	14	internet	internet	NOUN
hassl-788	153	15	technology	technology	NOUN
hassl-788	153	16	to	to	ADP
hassl-788	153	17	group	group	NOUN
hassl-788	153	18	consumer	consumer	NOUN
hassl-788	153	19	data	datum	NOUN
hassl-788	153	20	and	and	CCONJ
hassl-788	153	21	identify	identify	VERB
hassl-788	153	22	meaningful	meaningful	ADJ
hassl-788	153	23	patterns	pattern	NOUN
hassl-788	153	24	on	on	ADP
hassl-788	153	25	consumer	consumer	NOUN
hassl-788	153	26	media	medium	NOUN
hassl-788	153	27	usage	usage	NOUN
hassl-788	153	28	and	and	CCONJ
hassl-788	153	29	behavior	behavior	NOUN
hassl-788	153	30	.	.	PUNCT
hassl-788	154	1	the	the	DET
hassl-788	154	2	cost	cost	NOUN
hassl-788	154	3	of	of	ADP
hassl-788	154	4	such	such	ADJ
hassl-788	154	5	database	database	NOUN
hassl-788	154	6	was	be	AUX
hassl-788	154	7	very	very	ADV
hassl-788	154	8	prohibitive	prohibitive	ADJ
hassl-788	154	9	in	in	ADP
hassl-788	154	10	the	the	DET
hassl-788	154	11	past	past	NOUN
hassl-788	154	12	restricting	restrict	VERB
hassl-788	154	13	its	its	PRON
hassl-788	154	14	access	access	NOUN
hassl-788	154	15	to	to	ADP
hassl-788	154	16	few	few	ADJ
hassl-788	154	17	media	medium	NOUN
hassl-788	154	18	planners	planner	NOUN
hassl-788	154	19	.	.	PUNCT
hassl-788	155	1	1.12	1.12	NUM
hassl-788	155	2	.	.	PUNCT
hassl-788	155	3	reduction	reduction	NOUN
hassl-788	155	4	in	in	ADP
hassl-788	155	5	effectiveness	effectiveness	NOUN
hassl-788	155	6	of	of	ADP
hassl-788	155	7	mass	mass	ADJ
hassl-788	155	8	media	medium	NOUN
hassl-788	155	9	and	and	CCONJ
hassl-788	155	10	increase	increase	VERB
hassl-788	155	11	in	in	ADP
hassl-788	155	12	cost	cost	NOUN
hassl-788	155	13	of	of	ADP
hassl-788	155	14	media	medium	NOUN
hassl-788	155	15	there	there	PRON
hassl-788	155	16	is	be	VERB
hassl-788	155	17	a	a	DET
hassl-788	155	18	reduction	reduction	NOUN
hassl-788	155	19	in	in	ADP
hassl-788	155	20	the	the	DET
hassl-788	155	21	effectiveness	effectiveness	NOUN
hassl-788	155	22	of	of	ADP
hassl-788	155	23	mass	mass	ADJ
hassl-788	155	24	media	medium	NOUN
hassl-788	155	25	as	as	SCONJ
hassl-788	155	26	the	the	DET
hassl-788	155	27	audience	audience	NOUN
hassl-788	155	28	preference	preference	NOUN
hassl-788	155	29	is	be	AUX
hassl-788	155	30	changing	change	VERB
hassl-788	155	31	over	over	ADP
hassl-788	155	32	a	a	DET
hassl-788	155	33	period	period	NOUN
hassl-788	155	34	.	.	PUNCT
hassl-788	156	1	people	people	NOUN
hassl-788	156	2	have	have	AUX
hassl-788	156	3	started	start	VERB
hassl-788	156	4	developing	develop	VERB
hassl-788	156	5	niche	niche	NOUN
hassl-788	156	6	interests	interest	NOUN
hassl-788	156	7	and	and	CCONJ
hassl-788	156	8	hence	hence	ADV
hassl-788	156	9	,	,	PUNCT
hassl-788	156	10	the	the	DET
hassl-788	156	11	media	media	NOUN
hassl-788	156	12	usage	usage	NOUN
hassl-788	156	13	behavior	behavior	NOUN
hassl-788	156	14	is	be	AUX
hassl-788	156	15	well	well	ADV
hassl-788	156	16	fragmented	fragmented	ADJ
hassl-788	156	17	.	.	PUNCT
hassl-788	157	1	due	due	ADP
hassl-788	157	2	to	to	ADP
hassl-788	157	3	over	over	ADP
hassl-788	157	4	dependence	dependence	NOUN
hassl-788	157	5	on	on	ADP
hassl-788	157	6	the	the	DET
hassl-788	157	7	mass	mass	NOUN
hassl-788	157	8	media	medium	NOUN
hassl-788	157	9	,	,	PUNCT
hassl-788	157	10	almost	almost	ADV
hassl-788	157	11	all	all	DET
hassl-788	157	12	the	the	DET
hassl-788	157	13	major	major	ADJ
hassl-788	157	14	players	player	NOUN
hassl-788	157	15	select	select	VERB
hassl-788	157	16	the	the	DET
hassl-788	157	17	same	same	ADJ
hassl-788	157	18	medium	medium	NOUN
hassl-788	157	19	for	for	ADP
hassl-788	157	20	communicating	communicate	VERB
hassl-788	157	21	to	to	ADP
hassl-788	157	22	the	the	DET
hassl-788	157	23	same	same	ADJ
hassl-788	157	24	audience	audience	NOUN
hassl-788	157	25	.	.	PUNCT
hassl-788	158	1	1.13	1.13	NUM
hassl-788	158	2	.	.	PUNCT
hassl-788	159	1	increase	increase	VERB
hassl-788	159	2	in	in	ADP
hassl-788	159	3	mergers	merger	NOUN
hassl-788	159	4	and	and	CCONJ
hassl-788	159	5	acquisitions	acquisition	NOUN
hassl-788	159	6	of	of	ADP
hassl-788	159	7	marketing	marketing	NOUN
hassl-788	159	8	communication	communication	NOUN
hassl-788	159	9	companies	company	NOUN
hassl-788	159	10	there	there	PRON
hassl-788	159	11	is	be	VERB
hassl-788	159	12	large	large	ADJ
hassl-788	159	13	number	number	NOUN
hassl-788	159	14	of	of	ADP
hassl-788	159	15	incidents	incident	NOUN
hassl-788	159	16	of	of	ADP
hassl-788	159	17	consolidations	consolidation	NOUN
hassl-788	159	18	happening	happen	VERB
hassl-788	159	19	among	among	ADP
hassl-788	159	20	media	medium	NOUN
hassl-788	159	21	and	and	CCONJ
hassl-788	159	22	advertising	advertising	NOUN
hassl-788	159	23	companies	company	NOUN
hassl-788	159	24	,	,	PUNCT
hassl-788	159	25	these	these	DET
hassl-788	159	26	phenomenon	phenomenon	NOUN
hassl-788	159	27	agencies	agency	NOUN
hassl-788	159	28	to	to	PART
hassl-788	159	29	consolidate	consolidate	VERB
hassl-788	159	30	their	their	PRON
hassl-788	159	31	local	local	ADJ
hassl-788	159	32	presence	presence	NOUN
hassl-788	159	33	.	.	PUNCT
hassl-788	160	1	over	over	ADP
hassl-788	160	2	a	a	DET
hassl-788	160	3	realization	realization	NOUN
hassl-788	160	4	,	,	PUNCT
hassl-788	160	5	the	the	DET
hassl-788	160	6	various	various	ADJ
hassl-788	160	7	agencies	agency	NOUN
hassl-788	160	8	are	be	AUX
hassl-788	160	9	required	require	VERB
hassl-788	160	10	to	to	PART
hassl-788	160	11	provide	provide	VERB
hassl-788	160	12	multiple	multiple	ADJ
hassl-788	160	13	services	service	NOUN
hassl-788	160	14	to	to	ADP
hassl-788	160	15	firms	firm	NOUN
hassl-788	160	16	and	and	CCONJ
hassl-788	160	17	corporations	corporation	NOUN
hassl-788	160	18	.	.	PUNCT
hassl-788	161	1	1.14	1.14	NUM
hassl-788	161	2	.	.	PUNCT
hassl-788	162	1	shift	shift	VERB
hassl-788	162	2	in	in	ADP
hassl-788	162	3	information	information	NOUN
hassl-788	162	4	technology	technology	NOUN
hassl-788	162	5	the	the	DET
hassl-788	162	6	changes	change	NOUN
hassl-788	162	7	in	in	ADP
hassl-788	162	8	information	information	NOUN
hassl-788	162	9	technology	technology	NOUN
hassl-788	162	10	are	be	AUX
hassl-788	162	11	likely	likely	ADJ
hassl-788	162	12	to	to	PART
hassl-788	162	13	provide	provide	VERB
hassl-788	162	14	more	more	ADJ
hassl-788	162	15	consumers	consumer	NOUN
hassl-788	162	16	with	with	ADP
hassl-788	162	17	the	the	DET
hassl-788	162	18	ability	ability	NOUN
hassl-788	162	19	to	to	PART
hassl-788	162	20	communicate	communicate	VERB
hassl-788	162	21	and	and	CCONJ
hassl-788	162	22	even	even	ADV
hassl-788	162	23	purchase	purchase	VERB
hassl-788	162	24	through	through	ADP
hassl-788	162	25	a	a	DET
hassl-788	162	26	variety	variety	NOUN
hassl-788	162	27	of	of	ADP
hassl-788	162	28	means	mean	NOUN
hassl-788	162	29	.emergence	.emergence	NOUN
hassl-788	162	30	of	of	ADP
hassl-788	162	31	internet	internet	NOUN
hassl-788	162	32	and	and	CCONJ
hassl-788	162	33	e	e	NOUN
hassl-788	162	34	-	-	NOUN
hassl-788	162	35	commerce	commerce	NOUN
hassl-788	162	36	,	,	PUNCT
hassl-788	162	37	both	both	CCONJ
hassl-788	162	38	as	as	ADP
hassl-788	162	39	a	a	DET
hassl-788	162	40	method	method	NOUN
hassl-788	162	41	of	of	ADP
hassl-788	162	42	transition	transition	NOUN
hassl-788	162	43	and	and	CCONJ
hassl-788	162	44	medium	medium	NOUN
hassl-788	162	45	of	of	ADP
hassl-788	162	46	communication	communication	NOUN
hassl-788	162	47	,	,	PUNCT
hassl-788	162	48	has	have	AUX
hassl-788	162	49	changed	change	VERB
hassl-788	162	50	the	the	DET
hassl-788	162	51	way	way	NOUN
hassl-788	162	52	people	people	NOUN
hassl-788	162	53	used	use	VERB
hassl-788	162	54	to	to	PART
hassl-788	162	55	shop	shop	VERB
hassl-788	162	56	,	,	PUNCT
hassl-788	162	57	interact	interact	VERB
hassl-788	162	58	and	and	CCONJ
hassl-788	162	59	communicate	communicate	VERB
hassl-788	162	60	in	in	ADP
hassl-788	162	61	the	the	DET
hassl-788	162	62	past	past	NOUN
hassl-788	162	63	.	.	PUNCT
hassl-788	163	1	online	online	ADJ
hassl-788	163	2	communication	communication	NOUN
hassl-788	163	3	,	,	PUNCT
hassl-788	163	4	internet	internet	NOUN
hassl-788	163	5	technology	technology	NOUN
hassl-788	163	6	,	,	PUNCT
hassl-788	163	7	printing	print	VERB
hassl-788	163	8	technology	technology	NOUN
hassl-788	163	9	with	with	ADP
hassl-788	163	10	such	such	DET
hassl-788	163	11	a	a	DET
hassl-788	163	12	combination	combination	NOUN
hassl-788	163	13	of	of	ADP
hassl-788	163	14	rich	rich	ADJ
hassl-788	163	15	mix	mix	NOUN
hassl-788	163	16	and	and	CCONJ
hassl-788	163	17	high	high	ADJ
hassl-788	163	18	tech	tech	NOUN
hassl-788	163	19	alternatives	alternative	NOUN
hassl-788	163	20	to	to	PART
hassl-788	163	21	reach	reach	VERB
hassl-788	163	22	customers	customer	NOUN
hassl-788	163	23	poses	pose	VERB
hassl-788	163	24	a	a	DET
hassl-788	163	25	challenge	challenge	NOUN
hassl-788	163	26	to	to	ADP
hassl-788	163	27	media	medium	NOUN
hassl-788	163	28	and	and	CCONJ
hassl-788	163	29	communication	communication	NOUN
hassl-788	163	30	managers	manager	NOUN
hassl-788	163	31	to	to	PART
hassl-788	163	32	use	use	VERB
hassl-788	163	33	integrated	integrate	VERB
hassl-788	163	34	marketing	marketing	NOUN
hassl-788	163	35	communication	communication	NOUN
hassl-788	163	36	give	give	VERB
hassl-788	163	37	better	well	ADJ
hassl-788	163	38	communication	communication	NOUN
hassl-788	163	39	in	in	ADP
hassl-788	163	40	short	short	ADJ
hassl-788	163	41	and	and	CCONJ
hassl-788	163	42	long	long	ADJ
hassl-788	163	43	run	run	NOUN
hassl-788	163	44	in	in	ADP
hassl-788	163	45	the	the	DET
hassl-788	163	46	emerging	emerge	VERB
hassl-788	163	47	markets	market	NOUN
hassl-788	163	48	.	.	PUNCT
hassl-788	164	1	1.15	1.15	NUM
hassl-788	164	2	.	.	PUNCT
hassl-788	165	1	emerging	emerge	VERB
hassl-788	165	2	trends	trend	NOUN
hassl-788	165	3	and	and	CCONJ
hassl-788	165	4	strategies	strategy	NOUN
hassl-788	165	5	in	in	ADP
hassl-788	165	6	developing	develop	VERB
hassl-788	165	7	marketing	marketing	NOUN
hassl-788	165	8	communication	communication	NOUN
hassl-788	165	9	these	these	DET
hassl-788	165	10	days	day	NOUN
hassl-788	165	11	markets	market	NOUN
hassl-788	165	12	are	be	AUX
hassl-788	165	13	becoming	become	VERB
hassl-788	165	14	more	more	ADV
hassl-788	165	15	and	and	CCONJ
hassl-788	165	16	more	more	ADV
hassl-788	165	17	fragmented	fragmented	ADJ
hassl-788	165	18	;	;	PUNCT
hassl-788	165	19	customers	customer	NOUN
hassl-788	165	20	are	be	AUX
hassl-788	165	21	divided	divide	VERB
hassl-788	165	22	on	on	ADP
hassl-788	165	23	different	different	ADJ
hassl-788	165	24	micro	micro	NOUN
hassl-788	165	25	-	-	NOUN
hassl-788	165	26	bases	basis	NOUN
hassl-788	165	27	compared	compare	VERB
hassl-788	165	28	to	to	ADP
hassl-788	165	29	the	the	DET
hassl-788	165	30	traditional	traditional	ADJ
hassl-788	165	31	macro	macro	NOUN
hassl-788	165	32	,	,	PUNCT
hassl-788	165	33	demographical	demographical	ADJ
hassl-788	165	34	bases	basis	NOUN
hassl-788	165	35	of	of	ADP
hassl-788	165	36	mass	mass	ADJ
hassl-788	165	37	marketing	marketing	NOUN
hassl-788	165	38	.	.	PUNCT
hassl-788	166	1	managers	manager	NOUN
hassl-788	166	2	have	have	AUX
hassl-788	166	3	started	start	VERB
hassl-788	166	4	concentrating	concentrate	VERB
hassl-788	166	5	in	in	ADP
hassl-788	166	6	humanities	humanity	NOUN
hassl-788	166	7	and	and	CCONJ
hassl-788	166	8	social	social	ADJ
hassl-788	166	9	sciences	science	NOUN
hassl-788	166	10	letters	letter	NOUN
hassl-788	166	11	,	,	PUNCT
hassl-788	166	12	2017	2017	NUM
hassl-788	166	13	,	,	PUNCT
hassl-788	166	14	5(2	5(2	NUM
hassl-788	166	15	):	):	PUNCT
hassl-788	166	16	36	36	NUM
hassl-788	166	17	-	-	SYM
hassl-788	166	18	42	42	NUM
hassl-788	166	19	42	42	NUM
hassl-788	166	20	©	©	PROPN
hassl-788	166	21	2017	2017	NUM
hassl-788	166	22	pak	pak	PROPN
hassl-788	166	23	publishing	publishing	NOUN
hassl-788	166	24	group	group	NOUN
hassl-788	166	25	.	.	PUNCT
hassl-788	167	1	all	all	DET
hassl-788	167	2	rights	right	NOUN
hassl-788	167	3	reserved	reserve	VERB
hassl-788	167	4	.	.	PUNCT
hassl-788	168	1	micro	micro	ADJ
hassl-788	168	2	markets	market	NOUN
hassl-788	168	3	and	and	CCONJ
hassl-788	168	4	are	be	AUX
hassl-788	168	5	developing	develop	VERB
hassl-788	168	6	differential	differential	ADJ
hassl-788	168	7	target	target	NOUN
hassl-788	168	8	marketing	marketing	NOUN
hassl-788	168	9	approach	approach	NOUN
hassl-788	168	10	for	for	ADP
hassl-788	168	11	each	each	DET
hassl-788	168	12	market	market	NOUN
hassl-788	168	13	.	.	PUNCT
hassl-788	169	1	a	a	DET
hassl-788	169	2	micro	micro	ADJ
hassl-788	169	3	marketing	marketing	NOUN
hassl-788	169	4	approach	approach	NOUN
hassl-788	169	5	helps	help	VERB
hassl-788	169	6	in	in	ADP
hassl-788	169	7	handling	handle	VERB
hassl-788	169	8	complex	complex	ADJ
hassl-788	169	9	market	market	NOUN
hassl-788	169	10	structure	structure	NOUN
hassl-788	169	11	.	.	PUNCT
hassl-788	170	1	each	each	DET
hassl-788	170	2	micro	micro	ADJ
hassl-788	170	3	markets	market	NOUN
hassl-788	170	4	needs	need	VERB
hassl-788	170	5	distinct	distinct	ADJ
hassl-788	170	6	communication	communication	NOUN
hassl-788	170	7	process	process	NOUN
hassl-788	170	8	in	in	ADP
hassl-788	170	9	twenty	twenty	NUM
hassl-788	170	10	first	first	ADJ
hassl-788	170	11	century	century	NOUN
hassl-788	170	12	marketing	marketing	NOUN
hassl-788	170	13	.	.	PUNCT
hassl-788	171	1	in	in	ADP
hassl-788	171	2	the	the	DET
hassl-788	171	3	era	era	NOUN
hassl-788	171	4	of	of	ADP
hassl-788	171	5	twenty	twenty	NUM
hassl-788	171	6	first	first	ADJ
hassl-788	171	7	century	century	NOUN
hassl-788	171	8	,	,	PUNCT
hassl-788	171	9	the	the	DET
hassl-788	171	10	primary	primary	ADJ
hassl-788	171	11	task	task	NOUN
hassl-788	171	12	of	of	ADP
hassl-788	171	13	every	every	DET
hassl-788	171	14	firm	firm	NOUN
hassl-788	171	15	is	be	AUX
hassl-788	171	16	to	to	PART
hassl-788	171	17	devise	devise	VERB
hassl-788	171	18	a	a	DET
hassl-788	171	19	competitive	competitive	ADJ
hassl-788	171	20	strategy	strategy	NOUN
hassl-788	171	21	.	.	PUNCT
hassl-788	172	1	corporate	corporate	ADJ
hassl-788	172	2	strategy	strategy	NOUN
hassl-788	172	3	depends	depend	VERB
hassl-788	172	4	on	on	ADP
hassl-788	172	5	understanding	understand	VERB
hassl-788	172	6	the	the	DET
hassl-788	172	7	business	business	NOUN
hassl-788	172	8	and	and	CCONJ
hassl-788	172	9	marketing	marketing	NOUN
hassl-788	172	10	environments	environment	NOUN
hassl-788	172	11	in	in	ADP
hassl-788	172	12	emerging	emerge	VERB
hassl-788	172	13	markets	market	NOUN
hassl-788	172	14	.	.	PUNCT
hassl-788	173	1	only	only	ADV
hassl-788	173	2	after	after	ADP
hassl-788	173	3	a	a	DET
hassl-788	173	4	proper	proper	ADJ
hassl-788	173	5	understanding	understanding	NOUN
hassl-788	173	6	of	of	ADP
hassl-788	173	7	the	the	DET
hassl-788	173	8	market	market	NOUN
hassl-788	173	9	environment	environment	NOUN
hassl-788	173	10	can	can	AUX
hassl-788	173	11	be	be	AUX
hassl-788	173	12	determined	determine	VERB
hassl-788	173	13	in	in	ADP
hassl-788	173	14	communication	communication	NOUN
hassl-788	173	15	planning	planning	NOUN
hassl-788	173	16	,	,	PUNCT
hassl-788	173	17	therefore	therefore	ADV
hassl-788	173	18	strategies	strategy	NOUN
hassl-788	173	19	should	should	AUX
hassl-788	173	20	be	be	AUX
hassl-788	173	21	clear	clear	ADJ
hassl-788	173	22	that	that	SCONJ
hassl-788	173	23	flows	flow	VERB
hassl-788	173	24	thematically	thematically	ADV
hassl-788	173	25	across	across	ADP
hassl-788	173	26	the	the	DET
hassl-788	173	27	corporate	corporate	ADJ
hassl-788	173	28	and	and	CCONJ
hassl-788	173	29	marketing	marketing	NOUN
hassl-788	173	30	plans	plan	NOUN
hassl-788	173	31	to	to	PART
hassl-788	173	32	promotion	promotion	VERB
hassl-788	173	33	planning	planning	NOUN
hassl-788	173	34	process	process	NOUN
hassl-788	173	35	of	of	ADP
hassl-788	173	36	the	the	DET
hassl-788	173	37	firm	firm	NOUN
hassl-788	173	38	.	.	PUNCT
hassl-788	174	1	today	today	NOUN
hassl-788	174	2	’s	’s	PART
hassl-788	174	3	scenario	scenario	NOUN
hassl-788	174	4	communication	communication	NOUN
hassl-788	174	5	strategy	strategy	NOUN
hassl-788	174	6	can	can	AUX
hassl-788	174	7	not	not	PART
hassl-788	174	8	ignore	ignore	VERB
hassl-788	174	9	the	the	DET
hassl-788	174	10	imperatives	imperative	NOUN
hassl-788	174	11	competitive	competitive	ADJ
hassl-788	174	12	advantages	advantage	NOUN
hassl-788	174	13	.	.	PUNCT
hassl-788	175	1	it	it	PRON
hassl-788	175	2	is	be	AUX
hassl-788	175	3	clear	clear	ADJ
hassl-788	175	4	that	that	SCONJ
hassl-788	175	5	and	and	CCONJ
hassl-788	175	6	suggested	suggest	VERB
hassl-788	175	7	that	that	SCONJ
hassl-788	175	8	a	a	DET
hassl-788	175	9	full	full	ADJ
hassl-788	175	10	appreciation	appreciation	NOUN
hassl-788	175	11	of	of	ADP
hassl-788	175	12	marketing	marketing	NOUN
hassl-788	175	13	communication	communication	NOUN
hassl-788	175	14	strategy	strategy	NOUN
hassl-788	175	15	is	be	AUX
hassl-788	175	16	not	not	PART
hassl-788	175	17	possible	possible	ADJ
hassl-788	175	18	without	without	ADP
hassl-788	175	19	proper	proper	ADJ
hassl-788	175	20	firm	firm	ADJ
hassl-788	175	21	strategy	strategy	NOUN
hassl-788	175	22	so	so	SCONJ
hassl-788	175	23	a	a	DET
hassl-788	175	24	firm	firm	ADJ
hassl-788	175	25	strategy	strategy	NOUN
hassl-788	175	26	built	build	VERB
hassl-788	175	27	with	with	ADP
hassl-788	175	28	marketing	marketing	NOUN
hassl-788	175	29	communication	communication	NOUN
hassl-788	175	30	strategy	strategy	NOUN
hassl-788	175	31	in	in	ADP
hassl-788	175	32	competitive	competitive	ADJ
hassl-788	175	33	emerging	emerge	VERB
hassl-788	175	34	markets	market	NOUN
hassl-788	175	35	.	.	PUNCT
hassl-788	176	1	2	2	X
hassl-788	176	2	.	.	X
hassl-788	176	3	conclusions	conclusion	NOUN
hassl-788	176	4	marketing	marketing	NOUN
hassl-788	176	5	communication	communication	NOUN
hassl-788	176	6	challenges	challenge	NOUN
hassl-788	176	7	require	require	VERB
hassl-788	176	8	that	that	PRON
hassl-788	176	9	evolve	evolve	VERB
hassl-788	176	10	old	old	ADJ
hassl-788	176	11	business	business	NOUN
hassl-788	176	12	practices	practice	NOUN
hassl-788	176	13	,	,	PUNCT
hassl-788	176	14	create	create	VERB
hassl-788	176	15	some	some	DET
hassl-788	176	16	new	new	ADJ
hassl-788	176	17	ones	one	NOUN
hassl-788	176	18	,	,	PUNCT
hassl-788	176	19	and	and	CCONJ
hassl-788	176	20	even	even	ADV
hassl-788	176	21	discontinue	discontinue	VERB
hassl-788	176	22	using	use	VERB
hassl-788	176	23	conventional	conventional	ADJ
hassl-788	176	24	wisdom	wisdom	NOUN
hassl-788	176	25	that	that	PRON
hassl-788	176	26	has	have	AUX
hassl-788	176	27	proven	prove	VERB
hassl-788	176	28	to	to	PART
hassl-788	176	29	be	be	AUX
hassl-788	176	30	obsolete	obsolete	ADJ
hassl-788	176	31	.	.	PUNCT
hassl-788	177	1	the	the	DET
hassl-788	177	2	future	future	NOUN
hassl-788	177	3	of	of	ADP
hassl-788	177	4	marketing	marketing	NOUN
hassl-788	177	5	communications	communication	NOUN
hassl-788	177	6	is	be	AUX
hassl-788	177	7	like	like	ADP
hassl-788	177	8	most	most	ADJ
hassl-788	177	9	other	other	ADJ
hassl-788	177	10	things	thing	NOUN
hassl-788	177	11	,	,	PUNCT
hassl-788	177	12	uncertain	uncertain	ADJ
hassl-788	177	13	.	.	PUNCT
hassl-788	178	1	the	the	DET
hassl-788	178	2	certainty	certainty	NOUN
hassl-788	178	3	is	be	AUX
hassl-788	178	4	that	that	SCONJ
hassl-788	178	5	the	the	DET
hassl-788	178	6	world	world	NOUN
hassl-788	178	7	in	in	ADP
hassl-788	178	8	general	general	ADJ
hassl-788	178	9	is	be	AUX
hassl-788	178	10	changing	change	VERB
hassl-788	178	11	rapidly	rapidly	ADV
hassl-788	178	12	,	,	PUNCT
hassl-788	178	13	the	the	DET
hassl-788	178	14	pace	pace	NOUN
hassl-788	178	15	of	of	ADP
hassl-788	178	16	change	change	NOUN
hassl-788	178	17	is	be	AUX
hassl-788	178	18	increasing	increase	VERB
hassl-788	178	19	and	and	CCONJ
hassl-788	178	20	marketing	marketing	NOUN
hassl-788	178	21	communication	communication	NOUN
hassl-788	178	22	must	must	AUX
hassl-788	178	23	reflect	reflect	VERB
hassl-788	178	24	those	those	PRON
hassl-788	178	25	changing	change	VERB
hassl-788	178	26	things	thing	NOUN
hassl-788	178	27	if	if	SCONJ
hassl-788	178	28	it	it	PRON
hassl-788	178	29	is	be	AUX
hassl-788	178	30	relevant	relevant	ADJ
hassl-788	178	31	in	in	ADP
hassl-788	178	32	the	the	DET
hassl-788	178	33	twenty	twenty	NUM
hassl-788	178	34	first	first	ADJ
hassl-788	178	35	century	century	NOUN
hassl-788	178	36	.	.	PUNCT
hassl-788	179	1	what	what	PRON
hassl-788	179	2	need	need	VERB
hassl-788	179	3	to	to	PART
hassl-788	179	4	change	change	VERB
hassl-788	179	5	are	be	AUX
hassl-788	179	6	not	not	PART
hassl-788	179	7	only	only	ADV
hassl-788	179	8	the	the	DET
hassl-788	179	9	tools	tool	NOUN
hassl-788	179	10	of	of	ADP
hassl-788	179	11	marketing	marketing	NOUN
hassl-788	179	12	communications	communication	NOUN
hassl-788	179	13	although	although	SCONJ
hassl-788	179	14	the	the	DET
hassl-788	179	15	impact	impact	NOUN
hassl-788	179	16	of	of	ADP
hassl-788	179	17	information	information	NOUN
hassl-788	179	18	technology	technology	NOUN
hassl-788	179	19	and	and	CCONJ
hassl-788	179	20	rapid	rapid	ADJ
hassl-788	179	21	broadcast	broadcast	NOUN
hassl-788	179	22	communication	communication	NOUN
hassl-788	179	23	will	will	AUX
hassl-788	179	24	cause	cause	VERB
hassl-788	179	25	change	change	NOUN
hassl-788	179	26	enough	enough	ADV
hassl-788	179	27	.	.	PUNCT
hassl-788	180	1	advances	advance	NOUN
hassl-788	180	2	in	in	ADP
hassl-788	180	3	communications	communication	NOUN
hassl-788	180	4	technology	technology	NOUN
hassl-788	180	5	,	,	PUNCT
hassl-788	180	6	increased	increase	VERB
hassl-788	180	7	interaction	interaction	NOUN
hassl-788	180	8	between	between	ADP
hassl-788	180	9	buyer	buyer	NOUN
hassl-788	180	10	and	and	CCONJ
hassl-788	180	11	producer	producer	NOUN
hassl-788	180	12	and	and	CCONJ
hassl-788	180	13	increasing	increase	VERB
hassl-788	180	14	integration	integration	NOUN
hassl-788	180	15	of	of	ADP
hassl-788	180	16	marketing	marketing	NOUN
hassl-788	180	17	communication	communication	NOUN
hassl-788	180	18	will	will	AUX
hassl-788	180	19	lead	lead	VERB
hassl-788	180	20	to	to	PART
hassl-788	180	21	change	change	VERB
hassl-788	180	22	in	in	ADP
hassl-788	180	23	both	both	CCONJ
hassl-788	180	24	the	the	DET
hassl-788	180	25	levels	level	NOUN
hassl-788	180	26	and	and	CCONJ
hassl-788	180	27	the	the	DET
hassl-788	180	28	impact	impact	NOUN
hassl-788	180	29	of	of	ADP
hassl-788	180	30	communication	communication	NOUN
hassl-788	180	31	.	.	PUNCT
hassl-788	181	1	some	some	DET
hassl-788	181	2	factors	factor	NOUN
hassl-788	181	3	and	and	CCONJ
hassl-788	181	4	situations	situation	NOUN
hassl-788	181	5	have	have	AUX
hassl-788	181	6	contributed	contribute	VERB
hassl-788	181	7	towards	towards	ADP
hassl-788	181	8	emergence	emergence	NOUN
hassl-788	181	9	of	of	ADP
hassl-788	181	10	integrated	integrated	ADJ
hassl-788	181	11	marketing	marketing	NOUN
hassl-788	181	12	communication	communication	NOUN
hassl-788	181	13	,	,	PUNCT
hassl-788	181	14	we	we	PRON
hassl-788	181	15	can	can	AUX
hassl-788	181	16	find	find	VERB
hassl-788	181	17	out	out	ADP
hassl-788	181	18	some	some	DET
hassl-788	181	19	important	important	ADJ
hassl-788	181	20	trends	trend	NOUN
hassl-788	181	21	for	for	ADP
hassl-788	181	22	the	the	DET
hassl-788	181	23	growth	growth	NOUN
hassl-788	181	24	of	of	ADP
hassl-788	181	25	marketing	marketing	NOUN
hassl-788	181	26	communication	communication	NOUN
hassl-788	181	27	in	in	ADP
hassl-788	181	28	twenty	twenty	NUM
hassl-788	181	29	first	first	ADJ
hassl-788	181	30	century	century	NOUN
hassl-788	181	31	.	.	PUNCT
hassl-788	182	1	funding	funding	NOUN
hassl-788	182	2	:	:	PUNCT
hassl-788	182	3	this	this	DET
hassl-788	182	4	study	study	NOUN
hassl-788	182	5	received	receive	VERB
hassl-788	182	6	no	no	DET
hassl-788	182	7	specific	specific	ADJ
hassl-788	182	8	financial	financial	ADJ
hassl-788	182	9	support	support	NOUN
hassl-788	182	10	.	.	PUNCT
hassl-788	183	1	competing	compete	VERB
hassl-788	183	2	interests	interest	NOUN
hassl-788	183	3	:	:	PUNCT
hassl-788	183	4	the	the	DET
hassl-788	183	5	author	author	NOUN
hassl-788	183	6	declares	declare	VERB
hassl-788	183	7	that	that	SCONJ
hassl-788	183	8	there	there	PRON
hassl-788	183	9	are	be	VERB
hassl-788	183	10	no	no	DET
hassl-788	183	11	conflicts	conflict	NOUN
hassl-788	183	12	of	of	ADP
hassl-788	183	13	interests	interest	NOUN
hassl-788	183	14	regarding	regard	VERB
hassl-788	183	15	the	the	DET
hassl-788	183	16	publication	publication	NOUN
hassl-788	183	17	of	of	ADP
hassl-788	183	18	this	this	DET
hassl-788	183	19	paper	paper	NOUN
hassl-788	183	20	.	.	PUNCT
hassl-788	184	1	references	reference	NOUN
hassl-788	184	2	blythe	blythe	PROPN
hassl-788	184	3	,	,	PUNCT
hassl-788	184	4	j.	j.	PROPN
hassl-788	184	5	,	,	PUNCT
hassl-788	184	6	2006	2006	NUM
hassl-788	184	7	.	.	PUNCT
hassl-788	185	1	essentials	essential	NOUN
hassl-788	185	2	of	of	ADP
hassl-788	185	3	marketing	marketing	NOUN
hassl-788	185	4	communications	communication	NOUN
hassl-788	185	5	.	.	PUNCT
hassl-788	186	1	3rd	3rd	ADJ
hassl-788	186	2	edn	edn	PROPN
hassl-788	186	3	.	.	PUNCT
hassl-788	186	4	,	,	PUNCT
hassl-788	186	5	london	london	PROPN
hassl-788	186	6	:	:	PUNCT
hassl-788	186	7	prentice	prentice	PROPN
hassl-788	186	8	hill	hill	PROPN
hassl-788	186	9	.	.	PUNCT
hassl-788	187	1	panda	panda	NOUN
hassl-788	187	2	,	,	PUNCT
hassl-788	187	3	k.t	k.t	PROPN
hassl-788	187	4	.	.	PROPN
hassl-788	187	5	,	,	PUNCT
hassl-788	187	6	2007	2007	NUM
hassl-788	187	7	.	.	PUNCT
hassl-788	188	1	marketing	marketing	NOUN
hassl-788	188	2	communication	communication	NOUN
hassl-788	188	3	in	in	ADP
hassl-788	188	4	market	market	NOUN
hassl-788	188	5	,	,	PUNCT
hassl-788	188	6	marketing	marketing	NOUN
hassl-788	188	7	management	management	NOUN
hassl-788	188	8	:	:	PUNCT
hassl-788	188	9	text	text	NOUN
hassl-788	188	10	and	and	CCONJ
hassl-788	188	11	cases	case	VERB
hassl-788	188	12	indian	indian	ADJ
hassl-788	188	13	context	context	NOUN
hassl-788	188	14	.	.	PUNCT
hassl-788	189	1	2nd	2nd	ADJ
hassl-788	189	2	edn	edn	PROPN
hassl-788	189	3	.	.	PUNCT
hassl-788	190	1	,	,	PUNCT
hassl-788	190	2	excel	excel	VERB
hassl-788	190	3	book	book	PROPN
hassl-788	190	4	india	india	PROPN
hassl-788	190	5	.	.	PUNCT
hassl-788	191	1	schultz	schultz	PROPN
hassl-788	191	2	,	,	PUNCT
hassl-788	191	3	d.	d.	PROPN
hassl-788	191	4	and	and	CCONJ
hassl-788	191	5	p.	p.	PROPN
hassl-788	191	6	kitchen	kitchen	NOUN
hassl-788	191	7	,	,	PUNCT
hassl-788	191	8	2000	2000	NUM
hassl-788	191	9	.	.	PUNCT
hassl-788	192	1	communicating	communicate	VERB
hassl-788	192	2	globally	globally	ADV
hassl-788	192	3	:	:	PUNCT
hassl-788	192	4	an	an	DET
hassl-788	192	5	integrated	integrate	VERB
hassl-788	192	6	marketing	marketing	NOUN
hassl-788	192	7	approach	approach	NOUN
hassl-788	192	8	.	.	PUNCT
hassl-788	193	1	london	london	PROPN
hassl-788	193	2	:	:	PUNCT
hassl-788	193	3	macmillan	macmillan	PROPN
hassl-788	193	4	business	business	PROPN
hassl-788	193	5	.	.	PUNCT
hassl-788	194	1	bibliography	bibliography	NOUN
hassl-788	194	2	base	base	NOUN
hassl-788	194	3	,	,	PUNCT
hassl-788	194	4	k.	k.	PROPN
hassl-788	194	5	,	,	PUNCT
hassl-788	194	6	2006	2006	NUM
hassl-788	194	7	.	.	PUNCT
hassl-788	195	1	india	india	PROPN
hassl-788	195	2	's	's	PART
hassl-788	195	3	economic	economic	ADJ
hassl-788	195	4	report	report	NOUN
hassl-788	195	5	card	card	NOUN
hassl-788	195	6	.	.	PUNCT
hassl-788	196	1	bbc	bbc	PROPN
hassl-788	196	2	news	news	PROPN
hassl-788	196	3	.	.	PUNCT
hassl-788	197	1	retrieved	retrieve	VERB
hassl-788	197	2	from	from	ADP
hassl-788	197	3	http://news.bbc.co.uk/2/hi/south_asia/5116596.stm	http://news.bbc.co.uk/2/hi/south_asia/5116596.stm	PROPN
hassl-788	197	4	.	.	PUNCT
hassl-788	198	1	butterfield	butterfield	PROPN
hassl-788	198	2	,	,	PUNCT
hassl-788	198	3	j.	j.	PROPN
hassl-788	198	4	,	,	PUNCT
hassl-788	198	5	1997	1997	NUM
hassl-788	198	6	.	.	PUNCT
hassl-788	199	1	strategy	strategy	NOUN
hassl-788	199	2	development	development	PROPN
hassl-788	199	3	’	'	PUNCT
hassl-788	199	4	in	in	ADP
hassl-788	199	5	butterfield	butterfield	PROPN
hassl-788	199	6	,	,	PUNCT
hassl-788	199	7	l.	l.	PROPN
hassl-788	199	8	(	(	PUNCT
hassl-788	199	9	ed	ed	NOUN
hassl-788	199	10	.	.	PUNCT
hassl-788	199	11	)	)	PUNCT
hassl-788	200	1	(	(	PUNCT
hassl-788	200	2	1997	1997	NUM
hassl-788	200	3	)	)	PUNCT
hassl-788	200	4	excellence	excellence	NOUN
hassl-788	200	5	in	in	ADP
hassl-788	200	6	advertising	advertising	NOUN
hassl-788	200	7	.	.	PUNCT
hassl-788	201	1	oxford	oxford	PROPN
hassl-788	201	2	institute	institute	PROPN
hassl-788	201	3	of	of	ADP
hassl-788	201	4	practitioners	practitioner	NOUN
hassl-788	201	5	in	in	ADP
hassl-788	201	6	advertising	advertising	PROPN
hassl-788	201	7	/	/	SYM
hassl-788	201	8	butterworth	butterworth	PROPN
hassl-788	201	9	heinemann	heinemann	PROPN
hassl-788	201	10	.	.	PUNCT
hassl-788	202	1	pp	pp	ADV
hassl-788	202	2	:	:	PUNCT
hassl-788	203	1	65–90	65–90	X
hassl-788	203	2	.	.	PUNCT
hassl-788	204	1	online	online	PROPN
hassl-788	204	2	publishers	publishers	PROPN
hassl-788	204	3	association	association	PROPN
hassl-788	204	4	,	,	PUNCT
hassl-788	204	5	2007	2007	NUM
hassl-788	204	6	.	.	PUNCT
hassl-788	205	1	going	go	VERB
hassl-788	205	2	mobile	mobile	NOUN
hassl-788	205	3	:	:	PUNCT
hassl-788	205	4	an	an	DET
hassl-788	205	5	international	international	ADJ
hassl-788	205	6	study	study	NOUN
hassl-788	205	7	of	of	ADP
hassl-788	205	8	content	content	NOUN
hassl-788	205	9	use	use	NOUN
hassl-788	205	10	and	and	CCONJ
hassl-788	205	11	advertising	advertising	NOUN
hassl-788	205	12	on	on	ADP
hassl-788	205	13	the	the	DET
hassl-788	205	14	mobile	mobile	ADJ
hassl-788	205	15	web	web	NOUN
hassl-788	205	16	march	march	PROPN
hassl-788	205	17	2007	2007	NUM
hassl-788	205	18	:	:	PUNCT
hassl-788	205	19	10	10	NUM
hassl-788	205	20	-	-	SYM
hassl-788	205	21	12	12	NUM
hassl-788	205	22	.	.	PUNCT
hassl-788	206	1	retrieved	retrieve	VERB
hassl-788	206	2	from	from	ADP
hassl-788	206	3	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar071.pdf	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar071.pdf	PROPN
hassl-788	206	4	.	.	PUNCT
hassl-788	207	1	views	view	NOUN
hassl-788	207	2	and	and	CCONJ
hassl-788	207	3	opinions	opinion	NOUN
hassl-788	207	4	expressed	express	VERB
hassl-788	207	5	in	in	ADP
hassl-788	207	6	this	this	DET
hassl-788	207	7	article	article	NOUN
hassl-788	207	8	are	be	AUX
hassl-788	207	9	the	the	DET
hassl-788	207	10	views	view	NOUN
hassl-788	207	11	and	and	CCONJ
hassl-788	207	12	opinions	opinion	NOUN
hassl-788	207	13	of	of	ADP
hassl-788	207	14	the	the	DET
hassl-788	207	15	author(s	author(s	NOUN
hassl-788	207	16	)	)	PUNCT
hassl-788	207	17	,	,	PUNCT
hassl-788	207	18	humanities	humanity	NOUN
hassl-788	207	19	and	and	CCONJ
hassl-788	207	20	social	social	ADJ
hassl-788	207	21	sciences	science	NOUN
hassl-788	207	22	letters	letter	NOUN
hassl-788	207	23	shall	shall	AUX
hassl-788	207	24	not	not	PART
hassl-788	207	25	be	be	AUX
hassl-788	207	26	responsible	responsible	ADJ
hassl-788	207	27	or	or	CCONJ
hassl-788	207	28	answerable	answerable	ADJ
hassl-788	207	29	for	for	ADP
hassl-788	207	30	any	any	DET
hassl-788	207	31	loss	loss	NOUN
hassl-788	207	32	,	,	PUNCT
hassl-788	207	33	damage	damage	NOUN
hassl-788	207	34	or	or	CCONJ
hassl-788	207	35	liability	liability	NOUN
hassl-788	207	36	etc	etc	X
hassl-788	207	37	.	.	X
hassl-788	208	1	caused	cause	VERB
hassl-788	208	2	in	in	ADP
hassl-788	208	3	relation	relation	NOUN
hassl-788	208	4	to	to	PART
hassl-788	208	5	/	/	PUNCT
hassl-788	208	6	arising	arise	VERB
hassl-788	208	7	out	out	ADP
hassl-788	208	8	of	of	ADP
hassl-788	208	9	the	the	DET
hassl-788	208	10	use	use	NOUN
hassl-788	208	11	of	of	ADP
hassl-788	208	12	the	the	DET
hassl-788	208	13	content	content	NOUN
hassl-788	208	14	.	.	PUNCT
hassl-788	209	1	http://news.bbc.co.uk/2/hi/south_asia/5116596.stm	http://news.bbc.co.uk/2/hi/south_asia/5116596.stm	PROPN
hassl-788	209	2	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar07-1.pdf	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar07-1.pdf	PROPN
hassl-788	209	3	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar07-1.pdf	http://www.mobiadnews.com/documents/opa_going_mobile_report_mar07-1.pdf	PROPN