id	sid	tid	token	lemma	pos
hassl-856	1	1	240	240	NUM
hassl-856	1	2	©	©	PROPN
hassl-856	1	3	2020	2020	NUM
hassl-856	1	4	conscientia	conscientia	PROPN
hassl-856	1	5	beam	beam	PROPN
hassl-856	1	6	.	.	PUNCT
hassl-856	2	1	all	all	DET
hassl-856	2	2	rights	right	NOUN
hassl-856	2	3	reserved	reserve	VERB
hassl-856	2	4	.	.	PUNCT
hassl-856	3	1	service	service	NOUN
hassl-856	3	2	quality	quality	NOUN
hassl-856	3	3	and	and	CCONJ
hassl-856	3	4	brand	brand	NOUN
hassl-856	3	5	loyalty	loyalty	NOUN
hassl-856	3	6	in	in	ADP
hassl-856	3	7	the	the	DET
hassl-856	3	8	schooling	schooling	NOUN
hassl-856	3	9	industry	industry	NOUN
hassl-856	3	10	of	of	ADP
hassl-856	3	11	pakistan	pakistan	PROPN
hassl-856	3	12	ayesha	ayesha	PROPN
hassl-856	3	13	shoukat1	shoukat1	PROPN
hassl-856	3	14	+	+	CCONJ
hassl-856	3	15	muhammad	muhammad	PROPN
hassl-856	3	16	rizwan2	rizwan2	PROPN
hassl-856	3	17	muhammad	muhammad	PROPN
hassl-856	3	18	zaid	zaid	PROPN
hassl-856	3	19	iqbal3	iqbal3	PROPN
hassl-856	4	1	1assistant	1assistant	NUM
hassl-856	4	2	professor	professor	NOUN
hassl-856	4	3	,	,	PUNCT
hassl-856	4	4	islamia	islamia	PROPN
hassl-856	4	5	university	university	PROPN
hassl-856	4	6	of	of	ADP
hassl-856	4	7	bahawalpur	bahawalpur	PROPN
hassl-856	4	8	,	,	PUNCT
hassl-856	4	9	pakistan	pakistan	PROPN
hassl-856	4	10	.	.	PUNCT
hassl-856	5	1	2associate	2associate	NUM
hassl-856	5	2	professor	professor	NOUN
hassl-856	5	3	,	,	PUNCT
hassl-856	5	4	bahaudin	bahaudin	NOUN
hassl-856	5	5	zakariya	zakariya	PROPN
hassl-856	5	6	university	university	PROPN
hassl-856	5	7	,	,	PUNCT
hassl-856	5	8	multan	multan	PROPN
hassl-856	5	9	,	,	PUNCT
hassl-856	5	10	pakistan	pakistan	PROPN
hassl-856	5	11	.	.	PUNCT
hassl-856	6	1	3m.phil	3m.phil	NUM
hassl-856	6	2	scholar	scholar	NOUN
hassl-856	6	3	,	,	PUNCT
hassl-856	6	4	bahaudin	bahaudin	NOUN
hassl-856	6	5	zakariya	zakariya	PROPN
hassl-856	6	6	university	university	PROPN
hassl-856	6	7	,	,	PUNCT
hassl-856	6	8	multan	multan	PROPN
hassl-856	6	9	,	,	PUNCT
hassl-856	6	10	pakistan	pakistan	PROPN
hassl-856	6	11	.	.	PUNCT
hassl-856	7	1	(	(	PUNCT
hassl-856	7	2	+	+	CCONJ
hassl-856	7	3	corresponding	correspond	VERB
hassl-856	7	4	author	author	NOUN
hassl-856	7	5	)	)	PUNCT
hassl-856	7	6	abstract	abstract	ADJ
hassl-856	7	7	article	article	NOUN
hassl-856	7	8	history	history	NOUN
hassl-856	7	9	received	receive	VERB
hassl-856	7	10	:	:	PUNCT
hassl-856	7	11	6	6	NUM
hassl-856	7	12	april	april	PROPN
hassl-856	7	13	2020	2020	NUM
hassl-856	7	14	revised	revise	VERB
hassl-856	7	15	:	:	PUNCT
hassl-856	7	16	8	8	NUM
hassl-856	7	17	may	may	PROPN
hassl-856	7	18	2020	2020	NUM
hassl-856	7	19	accepted	accept	VERB
hassl-856	7	20	:	:	PUNCT
hassl-856	7	21	10	10	NUM
hassl-856	7	22	june	june	PROPN
hassl-856	7	23	2020	2020	NUM
hassl-856	7	24	published	publish	VERB
hassl-856	7	25	:	:	PUNCT
hassl-856	7	26	26	26	NUM
hassl-856	7	27	june	june	PROPN
hassl-856	7	28	2020	2020	NUM
hassl-856	7	29	keywords	keyword	VERB
hassl-856	7	30	marketing	marketing	NOUN
hassl-856	7	31	services	service	NOUN
hassl-856	7	32	marketing	marketing	NOUN
hassl-856	7	33	consumer	consumer	NOUN
hassl-856	7	34	satisfaction	satisfaction	NOUN
hassl-856	7	35	brand	brand	NOUN
hassl-856	7	36	loyalty	loyalty	PROPN
hassl-856	7	37	brand	brand	PROPN
hassl-856	7	38	trust	trust	PROPN
hassl-856	7	39	brand	brand	NOUN
hassl-856	7	40	switching	switching	NOUN
hassl-856	7	41	.	.	PUNCT
hassl-856	8	1	this	this	DET
hassl-856	8	2	research	research	NOUN
hassl-856	8	3	studied	study	VERB
hassl-856	8	4	the	the	DET
hassl-856	8	5	relationship	relationship	NOUN
hassl-856	8	6	between	between	ADP
hassl-856	8	7	core	core	NOUN
hassl-856	8	8	service	service	NOUN
hassl-856	8	9	satisfaction	satisfaction	NOUN
hassl-856	8	10	,	,	PUNCT
hassl-856	8	11	perceived	perceive	VERB
hassl-856	8	12	switching	switching	NOUN
hassl-856	8	13	cost	cost	NOUN
hassl-856	8	14	,	,	PUNCT
hassl-856	8	15	attractiveness	attractiveness	NOUN
hassl-856	8	16	of	of	ADP
hassl-856	8	17	alternatives	alternative	NOUN
hassl-856	8	18	and	and	CCONJ
hassl-856	8	19	brand	brand	NOUN
hassl-856	8	20	trust	trust	NOUN
hassl-856	8	21	while	while	SCONJ
hassl-856	8	22	also	also	ADV
hassl-856	8	23	establishing	establish	VERB
hassl-856	8	24	the	the	DET
hassl-856	8	25	relationship	relationship	NOUN
hassl-856	8	26	between	between	ADP
hassl-856	8	27	brand	brand	NOUN
hassl-856	8	28	trust	trust	PROPN
hassl-856	8	29	and	and	CCONJ
hassl-856	8	30	brand	brand	NOUN
hassl-856	8	31	loyalty	loyalty	NOUN
hassl-856	8	32	in	in	ADP
hassl-856	8	33	the	the	DET
hassl-856	8	34	context	context	NOUN
hassl-856	8	35	of	of	ADP
hassl-856	8	36	pakistan	pakistan	PROPN
hassl-856	8	37	’s	’s	PART
hassl-856	8	38	schools	school	NOUN
hassl-856	8	39	industry	industry	NOUN
hassl-856	8	40	.	.	PUNCT
hassl-856	9	1	the	the	DET
hassl-856	9	2	study	study	NOUN
hassl-856	9	3	was	be	AUX
hassl-856	9	4	conducted	conduct	VERB
hassl-856	9	5	on	on	ADP
hassl-856	9	6	a	a	DET
hassl-856	9	7	sample	sample	NOUN
hassl-856	9	8	of	of	ADP
hassl-856	9	9	355	355	NUM
hassl-856	9	10	parents	parent	NOUN
hassl-856	9	11	of	of	ADP
hassl-856	9	12	school	school	NOUN
hassl-856	9	13	going	go	VERB
hassl-856	9	14	children	child	NOUN
hassl-856	9	15	and	and	CCONJ
hassl-856	9	16	all	all	DET
hassl-856	9	17	the	the	DET
hassl-856	9	18	respondents	respondent	NOUN
hassl-856	9	19	were	be	AUX
hassl-856	9	20	over	over	ADP
hassl-856	9	21	the	the	DET
hassl-856	9	22	age	age	NOUN
hassl-856	9	23	of	of	ADP
hassl-856	9	24	30	30	NUM
hassl-856	9	25	.	.	PUNCT
hassl-856	10	1	the	the	DET
hassl-856	10	2	study	study	NOUN
hassl-856	10	3	contributes	contribute	VERB
hassl-856	10	4	in	in	ADP
hassl-856	10	5	identifying	identify	VERB
hassl-856	10	6	the	the	DET
hassl-856	10	7	dynamics	dynamic	NOUN
hassl-856	10	8	of	of	ADP
hassl-856	10	9	loyalty	loyalty	NOUN
hassl-856	10	10	in	in	ADP
hassl-856	10	11	this	this	DET
hassl-856	10	12	specific	specific	ADJ
hassl-856	10	13	industry	industry	NOUN
hassl-856	10	14	because	because	SCONJ
hassl-856	10	15	it	it	PRON
hassl-856	10	16	is	be	AUX
hassl-856	10	17	unique	unique	ADJ
hassl-856	10	18	in	in	ADP
hassl-856	10	19	its	its	PRON
hassl-856	10	20	environment	environment	NOUN
hassl-856	10	21	as	as	SCONJ
hassl-856	10	22	compared	compare	VERB
hassl-856	10	23	to	to	ADP
hassl-856	10	24	the	the	DET
hassl-856	10	25	school	school	NOUN
hassl-856	10	26	industries	industry	NOUN
hassl-856	10	27	of	of	ADP
hassl-856	10	28	europe	europe	PROPN
hassl-856	10	29	and	and	CCONJ
hassl-856	10	30	the	the	DET
hassl-856	10	31	usa	usa	PROPN
hassl-856	10	32	.	.	PUNCT
hassl-856	11	1	the	the	DET
hassl-856	11	2	study	study	NOUN
hassl-856	11	3	reveals	reveal	VERB
hassl-856	11	4	that	that	SCONJ
hassl-856	11	5	in	in	ADP
hassl-856	11	6	a	a	DET
hassl-856	11	7	highly	highly	ADV
hassl-856	11	8	competitive	competitive	ADJ
hassl-856	11	9	industry	industry	NOUN
hassl-856	11	10	where	where	SCONJ
hassl-856	11	11	expansion	expansion	NOUN
hassl-856	11	12	is	be	AUX
hassl-856	11	13	in	in	ADP
hassl-856	11	14	continuous	continuous	ADJ
hassl-856	11	15	effect	effect	NOUN
hassl-856	11	16	,	,	PUNCT
hassl-856	11	17	loyalty	loyalty	NOUN
hassl-856	11	18	is	be	AUX
hassl-856	11	19	tested	test	VERB
hassl-856	11	20	thoroughly	thoroughly	ADV
hassl-856	11	21	.	.	PUNCT
hassl-856	12	1	the	the	DET
hassl-856	12	2	research	research	NOUN
hassl-856	12	3	findings	finding	NOUN
hassl-856	12	4	point	point	VERB
hassl-856	12	5	out	out	ADP
hassl-856	12	6	a	a	DET
hassl-856	12	7	strong	strong	ADJ
hassl-856	12	8	positive	positive	ADJ
hassl-856	12	9	relationship	relationship	NOUN
hassl-856	12	10	between	between	ADP
hassl-856	12	11	service	service	NOUN
hassl-856	12	12	satisfaction	satisfaction	NOUN
hassl-856	12	13	and	and	CCONJ
hassl-856	12	14	trust	trust	NOUN
hassl-856	12	15	.	.	PUNCT
hassl-856	13	1	high	high	ADJ
hassl-856	13	2	switching	switching	NOUN
hassl-856	13	3	costs	cost	NOUN
hassl-856	13	4	also	also	ADV
hassl-856	13	5	increase	increase	VERB
hassl-856	13	6	brand	brand	NOUN
hassl-856	13	7	trust	trust	NOUN
hassl-856	13	8	whereas	whereas	SCONJ
hassl-856	13	9	attractiveness	attractiveness	NOUN
hassl-856	13	10	of	of	ADP
hassl-856	13	11	alternatives	alternative	NOUN
hassl-856	13	12	negatively	negatively	ADV
hassl-856	13	13	affects	affect	VERB
hassl-856	13	14	brand	brand	NOUN
hassl-856	13	15	trust	trust	PROPN
hassl-856	13	16	and	and	CCONJ
hassl-856	13	17	brand	brand	NOUN
hassl-856	13	18	loyalty	loyalty	NOUN
hassl-856	13	19	.	.	PUNCT
hassl-856	14	1	in	in	ADP
hassl-856	14	2	the	the	DET
hassl-856	14	3	end	end	NOUN
hassl-856	14	4	,	,	PUNCT
hassl-856	14	5	the	the	DET
hassl-856	14	6	analysis	analysis	NOUN
hassl-856	14	7	shows	show	VERB
hassl-856	14	8	that	that	SCONJ
hassl-856	14	9	brand	brand	NOUN
hassl-856	14	10	trust	trust	PROPN
hassl-856	14	11	has	have	VERB
hassl-856	14	12	a	a	DET
hassl-856	14	13	strong	strong	ADJ
hassl-856	14	14	positive	positive	ADJ
hassl-856	14	15	relationship	relationship	NOUN
hassl-856	14	16	with	with	ADP
hassl-856	14	17	brand	brand	NOUN
hassl-856	14	18	loyalty	loyalty	NOUN
hassl-856	14	19	.	.	PUNCT
hassl-856	15	1	this	this	PRON
hassl-856	15	2	exhibits	exhibit	VERB
hassl-856	15	3	how	how	SCONJ
hassl-856	15	4	a	a	DET
hassl-856	15	5	satisfied	satisfied	ADJ
hassl-856	15	6	customer	customer	NOUN
hassl-856	15	7	trusts	trust	VERB
hassl-856	15	8	the	the	DET
hassl-856	15	9	brand	brand	NOUN
hassl-856	15	10	and	and	CCONJ
hassl-856	15	11	remains	remain	VERB
hassl-856	15	12	brand	brand	NOUN
hassl-856	15	13	loyal	loyal	ADJ
hassl-856	15	14	.	.	PUNCT
hassl-856	16	1	high	high	ADJ
hassl-856	16	2	switching	switching	NOUN
hassl-856	16	3	cost	cost	NOUN
hassl-856	16	4	help	help	NOUN
hassl-856	16	5	manifest	manifest	NOUN
hassl-856	16	6	forced	force	VERB
hassl-856	16	7	whereas	whereas	SCONJ
hassl-856	16	8	the	the	DET
hassl-856	16	9	hypothesis	hypothesis	NOUN
hassl-856	16	10	of	of	ADP
hassl-856	16	11	the	the	DET
hassl-856	16	12	relationship	relationship	NOUN
hassl-856	16	13	between	between	ADP
hassl-856	16	14	attractiveness	attractiveness	NOUN
hassl-856	16	15	of	of	ADP
hassl-856	16	16	alternatives	alternative	NOUN
hassl-856	16	17	on	on	ADP
hassl-856	16	18	brand	brand	NOUN
hassl-856	16	19	loyalty	loyalty	NOUN
hassl-856	16	20	with	with	ADP
hassl-856	16	21	mediating	mediate	VERB
hassl-856	16	22	effect	effect	NOUN
hassl-856	16	23	of	of	ADP
hassl-856	16	24	brand	brand	NOUN
hassl-856	16	25	trust	trust	NOUN
hassl-856	16	26	can	can	AUX
hassl-856	16	27	not	not	PART
hassl-856	16	28	be	be	AUX
hassl-856	16	29	supported	support	VERB
hassl-856	16	30	because	because	SCONJ
hassl-856	16	31	the	the	DET
hassl-856	16	32	relationship	relationship	NOUN
hassl-856	16	33	is	be	AUX
hassl-856	16	34	negative	negative	ADJ
hassl-856	16	35	but	but	CCONJ
hassl-856	16	36	relatively	relatively	ADV
hassl-856	16	37	weak	weak	ADJ
hassl-856	16	38	.	.	PUNCT
hassl-856	17	1	contribution	contribution	NOUN
hassl-856	17	2	/	/	SYM
hassl-856	17	3	originality	originality	NOUN
hassl-856	17	4	:	:	PUNCT
hassl-856	17	5	this	this	DET
hassl-856	17	6	research	research	NOUN
hassl-856	17	7	studied	study	VERB
hassl-856	17	8	the	the	DET
hassl-856	17	9	relationship	relationship	NOUN
hassl-856	17	10	between	between	ADP
hassl-856	17	11	core	core	NOUN
hassl-856	17	12	service	service	NOUN
hassl-856	17	13	satisfaction	satisfaction	NOUN
hassl-856	17	14	,	,	PUNCT
hassl-856	17	15	perceived	perceive	VERB
hassl-856	17	16	switching	switching	NOUN
hassl-856	17	17	cost	cost	NOUN
hassl-856	17	18	,	,	PUNCT
hassl-856	17	19	attractiveness	attractiveness	NOUN
hassl-856	17	20	of	of	ADP
hassl-856	17	21	alternatives	alternative	NOUN
hassl-856	17	22	and	and	CCONJ
hassl-856	17	23	brand	brand	NOUN
hassl-856	17	24	trust	trust	NOUN
hassl-856	17	25	while	while	SCONJ
hassl-856	17	26	also	also	ADV
hassl-856	17	27	establishing	establish	VERB
hassl-856	17	28	the	the	DET
hassl-856	17	29	relationship	relationship	NOUN
hassl-856	17	30	between	between	ADP
hassl-856	17	31	brand	brand	NOUN
hassl-856	17	32	trust	trust	PROPN
hassl-856	17	33	and	and	CCONJ
hassl-856	17	34	brand	brand	NOUN
hassl-856	17	35	loyalty	loyalty	NOUN
hassl-856	17	36	in	in	ADP
hassl-856	17	37	the	the	DET
hassl-856	17	38	context	context	NOUN
hassl-856	17	39	of	of	ADP
hassl-856	17	40	pakistan	pakistan	PROPN
hassl-856	17	41	’s	’s	PART
hassl-856	17	42	schools	schools	PROPN
hassl-856	17	43	industry	industry	NOUN
hassl-856	17	44	.	.	PUNCT
hassl-856	18	1	1	1	X
hassl-856	18	2	.	.	X
hassl-856	18	3	introduction	introduction	NOUN
hassl-856	18	4	the	the	DET
hassl-856	18	5	research	research	NOUN
hassl-856	18	6	aims	aim	VERB
hassl-856	18	7	to	to	PART
hassl-856	18	8	study	study	VERB
hassl-856	18	9	the	the	DET
hassl-856	18	10	relationship	relationship	NOUN
hassl-856	18	11	between	between	ADP
hassl-856	18	12	brand	brand	NOUN
hassl-856	18	13	loyalty	loyalty	NOUN
hassl-856	18	14	and	and	CCONJ
hassl-856	18	15	factors	factor	NOUN
hassl-856	18	16	including	include	VERB
hassl-856	18	17	core	core	NOUN
hassl-856	18	18	service	service	NOUN
hassl-856	18	19	satisfaction	satisfaction	NOUN
hassl-856	18	20	,	,	PUNCT
hassl-856	18	21	perceived	perceive	VERB
hassl-856	18	22	switching	switching	NOUN
hassl-856	18	23	cost	cost	NOUN
hassl-856	18	24	,	,	PUNCT
hassl-856	18	25	attractiveness	attractiveness	NOUN
hassl-856	18	26	of	of	ADP
hassl-856	18	27	alternatives	alternative	NOUN
hassl-856	18	28	and	and	CCONJ
hassl-856	18	29	brand	brand	NOUN
hassl-856	18	30	trust	trust	PROPN
hassl-856	18	31	.	.	PUNCT
hassl-856	19	1	brand	brand	NOUN
hassl-856	19	2	loyalty	loyalty	NOUN
hassl-856	19	3	can	can	AUX
hassl-856	19	4	be	be	AUX
hassl-856	19	5	defined	define	VERB
hassl-856	19	6	by	by	ADP
hassl-856	19	7	the	the	DET
hassl-856	19	8	psychological	psychological	ADJ
hassl-856	19	9	function	function	NOUN
hassl-856	19	10	observed	observe	VERB
hassl-856	19	11	over	over	ADP
hassl-856	19	12	a	a	DET
hassl-856	19	13	given	give	VERB
hassl-856	19	14	period	period	NOUN
hassl-856	19	15	of	of	ADP
hassl-856	19	16	time	time	NOUN
hassl-856	19	17	and	and	CCONJ
hassl-856	19	18	includes	include	VERB
hassl-856	19	19	the	the	DET
hassl-856	19	20	decision	decision	NOUN
hassl-856	19	21	making	make	VERB
hassl-856	19	22	process	process	NOUN
hassl-856	19	23	of	of	ADP
hassl-856	19	24	selecting	select	VERB
hassl-856	19	25	a	a	DET
hassl-856	19	26	certain	certain	ADJ
hassl-856	19	27	brand	brand	NOUN
hassl-856	19	28	every	every	DET
hassl-856	19	29	time	time	NOUN
hassl-856	19	30	in	in	ADP
hassl-856	19	31	comparison	comparison	NOUN
hassl-856	19	32	to	to	ADP
hassl-856	19	33	all	all	DET
hassl-856	19	34	other	other	ADJ
hassl-856	19	35	alternatives	alternative	NOUN
hassl-856	19	36	(	(	PUNCT
hassl-856	19	37	wilson	wilson	PROPN
hassl-856	19	38	and	and	CCONJ
hassl-856	19	39	persson	persson	PROPN
hassl-856	19	40	,	,	PUNCT
hassl-856	19	41	2017	2017	NUM
hassl-856	19	42	)	)	PUNCT
hassl-856	19	43	.	.	PUNCT
hassl-856	20	1	brand	brand	NOUN
hassl-856	20	2	loyalty	loyalty	NOUN
hassl-856	20	3	is	be	AUX
hassl-856	20	4	very	very	ADV
hassl-856	20	5	important	important	ADJ
hassl-856	20	6	for	for	ADP
hassl-856	20	7	the	the	DET
hassl-856	20	8	brands	brand	NOUN
hassl-856	20	9	because	because	SCONJ
hassl-856	20	10	it	it	PRON
hassl-856	20	11	allows	allow	VERB
hassl-856	20	12	them	they	PRON
hassl-856	20	13	to	to	PART
hassl-856	20	14	charge	charge	VERB
hassl-856	20	15	premiums	premium	NOUN
hassl-856	20	16	while	while	SCONJ
hassl-856	20	17	simultaneously	simultaneously	ADV
hassl-856	20	18	achieve	achieve	VERB
hassl-856	20	19	new	new	ADJ
hassl-856	20	20	customers	customer	NOUN
hassl-856	20	21	through	through	ADP
hassl-856	20	22	their	their	PRON
hassl-856	20	23	loyal	loyal	ADJ
hassl-856	20	24	customers	customer	NOUN
hassl-856	20	25	(	(	PUNCT
hassl-856	20	26	tandon	tandon	PROPN
hassl-856	20	27	et	et	PROPN
hassl-856	20	28	al	al	PROPN
hassl-856	20	29	.	.	PROPN
hassl-856	20	30	,	,	PUNCT
hassl-856	20	31	2017	2017	NUM
hassl-856	20	32	)	)	PUNCT
hassl-856	20	33	.	.	PUNCT
hassl-856	21	1	brand	brand	NOUN
hassl-856	21	2	loyalty	loyalty	NOUN
hassl-856	21	3	can	can	AUX
hassl-856	21	4	be	be	AUX
hassl-856	21	5	achieved	achieve	VERB
hassl-856	21	6	through	through	ADP
hassl-856	21	7	attractive	attractive	ADJ
hassl-856	21	8	features	feature	NOUN
hassl-856	21	9	but	but	CCONJ
hassl-856	21	10	simplicity	simplicity	NOUN
hassl-856	21	11	of	of	ADP
hassl-856	21	12	the	the	DET
hassl-856	21	13	offering	offering	NOUN
hassl-856	21	14	is	be	AUX
hassl-856	21	15	very	very	ADV
hassl-856	21	16	important	important	ADJ
hassl-856	21	17	too	too	ADV
hassl-856	21	18	when	when	SCONJ
hassl-856	21	19	striving	strive	VERB
hassl-856	21	20	to	to	PART
hassl-856	21	21	keep	keep	VERB
hassl-856	21	22	existing	exist	VERB
hassl-856	21	23	customers	customer	NOUN
hassl-856	21	24	loyal	loyal	ADJ
hassl-856	21	25	for	for	ADP
hassl-856	21	26	a	a	DET
hassl-856	21	27	long	long	ADJ
hassl-856	21	28	period	period	NOUN
hassl-856	21	29	of	of	ADP
hassl-856	21	30	time	time	NOUN
hassl-856	21	31	(	(	PUNCT
hassl-856	21	32	lee	lee	PROPN
hassl-856	21	33	et	et	PROPN
hassl-856	21	34	al	al	PROPN
hassl-856	21	35	.	.	PROPN
hassl-856	21	36	,	,	PUNCT
hassl-856	21	37	2015	2015	NUM
hassl-856	21	38	)	)	PUNCT
hassl-856	21	39	.	.	PUNCT
hassl-856	22	1	humanities	humanity	NOUN
hassl-856	22	2	and	and	CCONJ
hassl-856	22	3	social	social	ADJ
hassl-856	22	4	sciences	science	NOUN
hassl-856	22	5	letters	letter	NOUN
hassl-856	22	6	2020	2020	NUM
hassl-856	22	7	vol	vol	NOUN
hassl-856	22	8	.	.	PROPN
hassl-856	22	9	8	8	NUM
hassl-856	22	10	,	,	PUNCT
hassl-856	22	11	no	no	INTJ
hassl-856	22	12	.	.	NOUN
hassl-856	22	13	2	2	NUM
hassl-856	22	14	,	,	PUNCT
hassl-856	22	15	pp	pp	ADJ
hassl-856	22	16	.	.	PUNCT
hassl-856	23	1	240	240	NUM
hassl-856	23	2	-	-	SYM
hassl-856	23	3	251	251	NUM
hassl-856	23	4	.	.	PUNCT
hassl-856	24	1	issn(e	issn(e	INTJ
hassl-856	24	2	):	):	PUNCT
hassl-856	24	3	2312	2312	NUM
hassl-856	24	4	-	-	SYM
hassl-856	24	5	4318	4318	NUM
hassl-856	24	6	issn(p	issn(p	NUM
hassl-856	24	7	):	):	PUNCT
hassl-856	24	8	2312	2312	NUM
hassl-856	24	9	-	-	SYM
hassl-856	24	10	5659	5659	NUM
hassl-856	24	11	doi	doi	NOUN
hassl-856	24	12	:	:	PUNCT
hassl-856	24	13	10.18488	10.18488	NUM
hassl-856	24	14	/	/	SYM
hassl-856	24	15	journal.73.2020.82.240.251	journal.73.2020.82.240.251	NOUN
hassl-856	24	16	©	©	PROPN
hassl-856	24	17	2020	2020	NUM
hassl-856	24	18	conscientia	conscientia	PROPN
hassl-856	24	19	beam	beam	PROPN
hassl-856	24	20	.	.	PUNCT
hassl-856	25	1	all	all	DET
hassl-856	25	2	rights	right	NOUN
hassl-856	25	3	reserved	reserve	VERB
hassl-856	25	4	.	.	PUNCT
hassl-856	26	1	https://orcid.org/0000-0002-3753-3156	https://orcid.org/0000-0002-3753-3156	PROPN
hassl-856	26	2	https://orcid.org/0000-0001-8872-5687	https://orcid.org/0000-0001-8872-5687	PROPN
hassl-856	26	3	https://www.doi.org/10.18488/journal.73.2020.82.240.251	https://www.doi.org/10.18488/journal.73.2020.82.240.251	PROPN
hassl-856	26	4	humanities	humanity	NOUN
hassl-856	26	5	and	and	CCONJ
hassl-856	26	6	social	social	ADJ
hassl-856	26	7	sciences	science	NOUN
hassl-856	26	8	letters	letter	NOUN
hassl-856	26	9	,	,	PUNCT
hassl-856	26	10	2020	2020	NUM
hassl-856	26	11	,	,	PUNCT
hassl-856	26	12	8(2	8(2	NUM
hassl-856	26	13	):	):	PUNCT
hassl-856	26	14	240	240	NUM
hassl-856	26	15	-	-	SYM
hassl-856	26	16	251	251	NUM
hassl-856	26	17	241	241	NUM
hassl-856	26	18	©	©	PROPN
hassl-856	26	19	2020	2020	NUM
hassl-856	26	20	conscientia	conscientia	PROPN
hassl-856	26	21	beam	beam	PROPN
hassl-856	26	22	.	.	PUNCT
hassl-856	27	1	all	all	DET
hassl-856	27	2	rights	right	NOUN
hassl-856	27	3	reserved	reserve	VERB
hassl-856	27	4	.	.	PUNCT
hassl-856	28	1	brand	brand	NOUN
hassl-856	28	2	loyalty	loyalty	NOUN
hassl-856	28	3	is	be	AUX
hassl-856	28	4	dependent	dependent	ADJ
hassl-856	28	5	on	on	ADP
hassl-856	28	6	multiple	multiple	ADJ
hassl-856	28	7	factors	factor	NOUN
hassl-856	28	8	and	and	CCONJ
hassl-856	28	9	can	can	AUX
hassl-856	28	10	be	be	AUX
hassl-856	28	11	assessed	assess	VERB
hassl-856	28	12	across	across	ADP
hassl-856	28	13	different	different	ADJ
hassl-856	28	14	stages	stage	NOUN
hassl-856	28	15	such	such	ADJ
hassl-856	28	16	as	as	ADP
hassl-856	28	17	cognitive	cognitive	ADJ
hassl-856	28	18	,	,	PUNCT
hassl-856	28	19	conative	conative	ADJ
hassl-856	28	20	,	,	PUNCT
hassl-856	28	21	affective	affective	NOUN
hassl-856	28	22	and	and	CCONJ
hassl-856	28	23	action	action	NOUN
hassl-856	28	24	(	(	PUNCT
hassl-856	28	25	blut	blut	NOUN
hassl-856	28	26	et	et	PROPN
hassl-856	28	27	al	al	PROPN
hassl-856	28	28	.	.	PROPN
hassl-856	28	29	,	,	PUNCT
hassl-856	28	30	2007	2007	NUM
hassl-856	28	31	)	)	PUNCT
hassl-856	28	32	.	.	PUNCT
hassl-856	29	1	brand	brand	NOUN
hassl-856	29	2	loyalty	loyalty	NOUN
hassl-856	29	3	is	be	AUX
hassl-856	29	4	an	an	DET
hassl-856	29	5	essential	essential	ADJ
hassl-856	29	6	factor	factor	NOUN
hassl-856	29	7	to	to	PART
hassl-856	29	8	achieve	achieve	VERB
hassl-856	29	9	for	for	ADP
hassl-856	29	10	any	any	DET
hassl-856	29	11	business	business	NOUN
hassl-856	29	12	entity	entity	NOUN
hassl-856	29	13	as	as	SCONJ
hassl-856	29	14	it	it	PRON
hassl-856	29	15	ensures	ensure	VERB
hassl-856	29	16	repetitive	repetitive	ADJ
hassl-856	29	17	purchases	purchase	NOUN
hassl-856	29	18	.	.	PUNCT
hassl-856	30	1	the	the	DET
hassl-856	30	2	enlargement	enlargement	NOUN
hassl-856	30	3	and	and	CCONJ
hassl-856	30	4	conservation	conservation	NOUN
hassl-856	30	5	of	of	ADP
hassl-856	30	6	consumer	consumer	NOUN
hassl-856	30	7	brand	brand	NOUN
hassl-856	30	8	loyalty	loyalty	NOUN
hassl-856	30	9	is	be	AUX
hassl-856	30	10	positioned	position	VERB
hassl-856	30	11	at	at	ADP
hassl-856	30	12	the	the	DET
hassl-856	30	13	core	core	NOUN
hassl-856	30	14	of	of	ADP
hassl-856	30	15	marketing	marketing	NOUN
hassl-856	30	16	plans	plan	NOUN
hassl-856	30	17	and	and	CCONJ
hassl-856	30	18	its	its	PRON
hassl-856	30	19	importance	importance	NOUN
hassl-856	30	20	rises	rise	VERB
hassl-856	30	21	even	even	ADV
hassl-856	30	22	further	far	ADV
hassl-856	30	23	in	in	ADP
hassl-856	30	24	the	the	DET
hassl-856	30	25	case	case	NOUN
hassl-856	30	26	of	of	ADP
hassl-856	30	27	highly	highly	ADV
hassl-856	30	28	competitive	competitive	ADJ
hassl-856	30	29	markets	market	NOUN
hassl-856	30	30	which	which	PRON
hassl-856	30	31	exhibit	exhibit	VERB
hassl-856	30	32	high	high	ADJ
hassl-856	30	33	levels	level	NOUN
hassl-856	30	34	of	of	ADP
hassl-856	30	35	impulsiveness	impulsiveness	NOUN
hassl-856	30	36	and	and	CCONJ
hassl-856	30	37	condensed	condense	VERB
hassl-856	30	38	product	product	NOUN
hassl-856	30	39	diversity	diversity	NOUN
hassl-856	30	40	(	(	PUNCT
hassl-856	30	41	fournier	fournier	NOUN
hassl-856	30	42	and	and	CCONJ
hassl-856	30	43	yao	yao	PROPN
hassl-856	30	44	,	,	PUNCT
hassl-856	30	45	1997	1997	NUM
hassl-856	30	46	)	)	PUNCT
hassl-856	30	47	.	.	PUNCT
hassl-856	31	1	brand	brand	NOUN
hassl-856	31	2	loyalty	loyalty	NOUN
hassl-856	31	3	can	can	AUX
hassl-856	31	4	act	act	VERB
hassl-856	31	5	as	as	ADP
hassl-856	31	6	an	an	DET
hassl-856	31	7	important	important	ADJ
hassl-856	31	8	tool	tool	NOUN
hassl-856	31	9	for	for	ADP
hassl-856	31	10	evaluating	evaluate	VERB
hassl-856	31	11	performance	performance	NOUN
hassl-856	31	12	because	because	SCONJ
hassl-856	31	13	loyalty	loyalty	NOUN
hassl-856	31	14	to	to	ADP
hassl-856	31	15	a	a	DET
hassl-856	31	16	brand	brand	NOUN
hassl-856	31	17	is	be	AUX
hassl-856	31	18	a	a	DET
hassl-856	31	19	key	key	ADJ
hassl-856	31	20	indicator	indicator	NOUN
hassl-856	31	21	of	of	ADP
hassl-856	31	22	customer	customer	NOUN
hassl-856	31	23	satisfaction	satisfaction	NOUN
hassl-856	31	24	(	(	PUNCT
hassl-856	31	25	bloemer	bloemer	NOUN
hassl-856	31	26	and	and	CCONJ
hassl-856	31	27	kasper	kasper	NOUN
hassl-856	31	28	,	,	PUNCT
hassl-856	31	29	1995	1995	NUM
hassl-856	31	30	)	)	PUNCT
hassl-856	31	31	.	.	PUNCT
hassl-856	32	1	the	the	DET
hassl-856	32	2	study	study	NOUN
hassl-856	32	3	provides	provide	VERB
hassl-856	32	4	analysis	analysis	NOUN
hassl-856	32	5	of	of	ADP
hassl-856	32	6	the	the	DET
hassl-856	32	7	private	private	ADJ
hassl-856	32	8	school	school	NOUN
hassl-856	32	9	industry	industry	NOUN
hassl-856	32	10	which	which	PRON
hassl-856	32	11	is	be	AUX
hassl-856	32	12	very	very	ADV
hassl-856	32	13	unique	unique	ADJ
hassl-856	32	14	in	in	ADP
hassl-856	32	15	its	its	PRON
hassl-856	32	16	environment	environment	NOUN
hassl-856	32	17	when	when	SCONJ
hassl-856	32	18	judged	judge	VERB
hassl-856	32	19	in	in	ADP
hassl-856	32	20	the	the	DET
hassl-856	32	21	context	context	NOUN
hassl-856	32	22	of	of	ADP
hassl-856	32	23	pakistan	pakistan	PROPN
hassl-856	32	24	.	.	PUNCT
hassl-856	33	1	the	the	DET
hassl-856	33	2	observed	observe	VERB
hassl-856	33	3	educational	educational	ADJ
hassl-856	33	4	muscle	muscle	NOUN
hassl-856	33	5	that	that	PRON
hassl-856	33	6	any	any	DET
hassl-856	33	7	country	country	NOUN
hassl-856	33	8	possesses	possess	VERB
hassl-856	33	9	is	be	AUX
hassl-856	33	10	a	a	DET
hassl-856	33	11	very	very	ADV
hassl-856	33	12	salient	salient	ADJ
hassl-856	33	13	criterion	criterion	NOUN
hassl-856	33	14	to	to	ADP
hassl-856	33	15	overall	overall	ADJ
hassl-856	33	16	macro	macro	ADJ
hassl-856	33	17	-	-	NOUN
hassl-856	33	18	level	level	ADJ
hassl-856	33	19	progress	progress	NOUN
hassl-856	33	20	.	.	PUNCT
hassl-856	34	1	the	the	DET
hassl-856	34	2	education	education	NOUN
hassl-856	34	3	industry	industry	NOUN
hassl-856	34	4	in	in	ADP
hassl-856	34	5	pakistan	pakistan	PROPN
hassl-856	34	6	is	be	AUX
hassl-856	34	7	dominated	dominate	VERB
hassl-856	34	8	by	by	ADP
hassl-856	34	9	private	private	ADJ
hassl-856	34	10	schools	school	NOUN
hassl-856	34	11	as	as	SCONJ
hassl-856	34	12	the	the	DET
hassl-856	34	13	government	government	NOUN
hassl-856	34	14	run	run	NOUN
hassl-856	34	15	institutions	institution	NOUN
hassl-856	34	16	keep	keep	VERB
hassl-856	34	17	backing	back	VERB
hassl-856	34	18	into	into	ADP
hassl-856	34	19	the	the	DET
hassl-856	34	20	shadows	shadow	NOUN
hassl-856	34	21	.	.	PUNCT
hassl-856	35	1	the	the	DET
hassl-856	35	2	basic	basic	ADJ
hassl-856	35	3	need	need	NOUN
hassl-856	35	4	to	to	PART
hassl-856	35	5	evaluate	evaluate	VERB
hassl-856	35	6	as	as	ADP
hassl-856	35	7	to	to	ADP
hassl-856	35	8	what	what	DET
hassl-856	35	9	factors	factor	NOUN
hassl-856	35	10	have	have	AUX
hassl-856	35	11	contributed	contribute	VERB
hassl-856	35	12	to	to	ADP
hassl-856	35	13	the	the	DET
hassl-856	35	14	growing	grow	VERB
hassl-856	35	15	trend	trend	NOUN
hassl-856	35	16	of	of	ADP
hassl-856	35	17	switching	switch	VERB
hassl-856	35	18	schools	school	NOUN
hassl-856	35	19	is	be	AUX
hassl-856	35	20	what	what	PRON
hassl-856	35	21	the	the	DET
hassl-856	35	22	research	research	NOUN
hassl-856	35	23	will	will	AUX
hassl-856	35	24	cater	cater	VERB
hassl-856	35	25	to	to	ADP
hassl-856	35	26	.	.	PUNCT
hassl-856	36	1	high	high	ADJ
hassl-856	36	2	churn	churn	NOUN
hassl-856	36	3	rates	rate	NOUN
hassl-856	36	4	and	and	CCONJ
hassl-856	36	5	low	low	ADJ
hassl-856	36	6	rate	rate	NOUN
hassl-856	36	7	of	of	ADP
hassl-856	36	8	retention	retention	NOUN
hassl-856	36	9	cast	cast	VERB
hassl-856	36	10	a	a	DET
hassl-856	36	11	dark	dark	ADJ
hassl-856	36	12	picture	picture	NOUN
hassl-856	36	13	for	for	ADP
hassl-856	36	14	the	the	DET
hassl-856	36	15	education	education	NOUN
hassl-856	36	16	industry	industry	NOUN
hassl-856	36	17	and	and	CCONJ
hassl-856	36	18	its	its	PRON
hassl-856	36	19	repercussions	repercussion	NOUN
hassl-856	36	20	to	to	ADP
hassl-856	36	21	the	the	DET
hassl-856	36	22	macro	macro	ADJ
hassl-856	36	23	-	-	ADJ
hassl-856	36	24	economic	economic	ADJ
hassl-856	36	25	stature	stature	NOUN
hassl-856	36	26	of	of	ADP
hassl-856	36	27	the	the	DET
hassl-856	36	28	country	country	NOUN
hassl-856	36	29	and	and	CCONJ
hassl-856	36	30	this	this	PRON
hassl-856	36	31	is	be	AUX
hassl-856	36	32	why	why	SCONJ
hassl-856	36	33	it	it	PRON
hassl-856	36	34	is	be	AUX
hassl-856	36	35	important	important	ADJ
hassl-856	36	36	to	to	PART
hassl-856	36	37	understand	understand	VERB
hassl-856	36	38	the	the	DET
hassl-856	36	39	factors	factor	NOUN
hassl-856	36	40	which	which	PRON
hassl-856	36	41	contribute	contribute	VERB
hassl-856	36	42	to	to	ADP
hassl-856	36	43	brand	brand	NOUN
hassl-856	36	44	loyalty	loyalty	NOUN
hassl-856	36	45	.	.	PUNCT
hassl-856	37	1	the	the	DET
hassl-856	37	2	objective	objective	NOUN
hassl-856	37	3	of	of	ADP
hassl-856	37	4	the	the	DET
hassl-856	37	5	proposed	propose	VERB
hassl-856	37	6	research	research	NOUN
hassl-856	37	7	is	be	AUX
hassl-856	37	8	to	to	PART
hassl-856	37	9	descriptively	descriptively	ADV
hassl-856	37	10	understand	understand	VERB
hassl-856	37	11	the	the	DET
hassl-856	37	12	constituents	constituent	NOUN
hassl-856	37	13	of	of	ADP
hassl-856	37	14	brand	brand	NOUN
hassl-856	37	15	loyalty	loyalty	NOUN
hassl-856	37	16	in	in	ADP
hassl-856	37	17	the	the	DET
hassl-856	37	18	private	private	ADJ
hassl-856	37	19	schools	school	NOUN
hassl-856	37	20	industry	industry	NOUN
hassl-856	37	21	and	and	CCONJ
hassl-856	37	22	to	to	PART
hassl-856	37	23	measure	measure	VERB
hassl-856	37	24	the	the	DET
hassl-856	37	25	various	various	ADJ
hassl-856	37	26	factors	factor	NOUN
hassl-856	37	27	which	which	PRON
hassl-856	37	28	may	may	AUX
hassl-856	37	29	construct	construct	VERB
hassl-856	37	30	or	or	CCONJ
hassl-856	37	31	diminish	diminish	VERB
hassl-856	37	32	student	student	NOUN
hassl-856	37	33	retention	retention	NOUN
hassl-856	37	34	and	and	CCONJ
hassl-856	37	35	also	also	ADV
hassl-856	37	36	to	to	PART
hassl-856	37	37	uncover	uncover	VERB
hassl-856	37	38	low	low	ADJ
hassl-856	37	39	brand	brand	NOUN
hassl-856	37	40	loyalty	loyalty	NOUN
hassl-856	37	41	as	as	ADP
hassl-856	37	42	the	the	DET
hassl-856	37	43	consequence	consequence	NOUN
hassl-856	37	44	of	of	ADP
hassl-856	37	45	high	high	ADJ
hassl-856	37	46	attractiveness	attractiveness	NOUN
hassl-856	37	47	of	of	ADP
hassl-856	37	48	alternatives	alternative	NOUN
hassl-856	37	49	which	which	PRON
hassl-856	37	50	may	may	AUX
hassl-856	37	51	be	be	AUX
hassl-856	37	52	playing	play	VERB
hassl-856	37	53	a	a	DET
hassl-856	37	54	role	role	NOUN
hassl-856	37	55	on	on	ADP
hassl-856	37	56	the	the	DET
hassl-856	37	57	exponential	exponential	ADJ
hassl-856	37	58	intensification	intensification	NOUN
hassl-856	37	59	of	of	ADP
hassl-856	37	60	competition	competition	NOUN
hassl-856	37	61	in	in	ADP
hassl-856	37	62	the	the	DET
hassl-856	37	63	industry	industry	NOUN
hassl-856	37	64	.	.	PUNCT
hassl-856	38	1	there	there	PRON
hassl-856	38	2	are	be	VERB
hassl-856	38	3	multiple	multiple	ADJ
hassl-856	38	4	factors	factor	NOUN
hassl-856	38	5	which	which	PRON
hassl-856	38	6	contribute	contribute	VERB
hassl-856	38	7	to	to	ADP
hassl-856	38	8	the	the	DET
hassl-856	38	9	strength	strength	NOUN
hassl-856	38	10	of	of	ADP
hassl-856	38	11	brand	brand	NOUN
hassl-856	38	12	trust	trust	NOUN
hassl-856	38	13	and	and	CCONJ
hassl-856	38	14	then	then	ADV
hassl-856	38	15	eventually	eventually	ADV
hassl-856	38	16	brand	brand	NOUN
hassl-856	38	17	loyalty	loyalty	NOUN
hassl-856	38	18	.	.	PUNCT
hassl-856	39	1	firstly	firstly	ADV
hassl-856	39	2	,	,	PUNCT
hassl-856	39	3	core	core	NOUN
hassl-856	39	4	service	service	NOUN
hassl-856	39	5	satisfaction	satisfaction	NOUN
hassl-856	39	6	is	be	AUX
hassl-856	39	7	essential	essential	ADJ
hassl-856	39	8	to	to	ADP
hassl-856	39	9	the	the	DET
hassl-856	39	10	concept	concept	NOUN
hassl-856	39	11	of	of	ADP
hassl-856	39	12	brand	brand	NOUN
hassl-856	39	13	loyalty	loyalty	NOUN
hassl-856	39	14	because	because	SCONJ
hassl-856	39	15	the	the	DET
hassl-856	39	16	creation	creation	NOUN
hassl-856	39	17	of	of	ADP
hassl-856	39	18	loyalty	loyalty	NOUN
hassl-856	39	19	in	in	ADP
hassl-856	39	20	case	case	NOUN
hassl-856	39	21	of	of	ADP
hassl-856	39	22	low	low	ADJ
hassl-856	39	23	or	or	CCONJ
hassl-856	39	24	no	no	PRON
hassl-856	39	25	satisfaction	satisfaction	NOUN
hassl-856	39	26	is	be	AUX
hassl-856	39	27	implausible	implausible	ADJ
hassl-856	39	28	.	.	PUNCT
hassl-856	40	1	the	the	DET
hassl-856	40	2	quality	quality	NOUN
hassl-856	40	3	of	of	ADP
hassl-856	40	4	the	the	DET
hassl-856	40	5	service	service	NOUN
hassl-856	40	6	being	be	AUX
hassl-856	40	7	delivered	deliver	VERB
hassl-856	40	8	is	be	AUX
hassl-856	40	9	what	what	PRON
hassl-856	40	10	in	in	ADP
hassl-856	40	11	due	due	ADJ
hassl-856	40	12	course	course	NOUN
hassl-856	40	13	decides	decide	VERB
hassl-856	40	14	the	the	DET
hassl-856	40	15	level	level	NOUN
hassl-856	40	16	of	of	ADP
hassl-856	40	17	satisfaction	satisfaction	NOUN
hassl-856	40	18	.	.	PUNCT
hassl-856	41	1	consistent	consistent	ADJ
hassl-856	41	2	benefaction	benefaction	NOUN
hassl-856	41	3	and	and	CCONJ
hassl-856	41	4	loyalty	loyalty	NOUN
hassl-856	41	5	leads	lead	VERB
hassl-856	41	6	to	to	ADP
hassl-856	41	7	firm	firm	ADJ
hassl-856	41	8	profitability	profitability	NOUN
hassl-856	41	9	which	which	PRON
hassl-856	41	10	is	be	AUX
hassl-856	41	11	very	very	ADV
hassl-856	41	12	treasured	treasured	ADJ
hassl-856	41	13	to	to	ADP
hassl-856	41	14	any	any	DET
hassl-856	41	15	business	business	NOUN
hassl-856	41	16	.	.	PUNCT
hassl-856	42	1	customers	customer	NOUN
hassl-856	42	2	with	with	ADP
hassl-856	42	3	high	high	ADJ
hassl-856	42	4	levels	level	NOUN
hassl-856	42	5	of	of	ADP
hassl-856	42	6	satisfaction	satisfaction	NOUN
hassl-856	42	7	exhibit	exhibit	VERB
hassl-856	42	8	less	less	ADJ
hassl-856	42	9	price	price	NOUN
hassl-856	42	10	elasticity	elasticity	NOUN
hassl-856	42	11	and	and	CCONJ
hassl-856	42	12	are	be	AUX
hassl-856	42	13	rigid	rigid	ADJ
hassl-856	42	14	in	in	ADP
hassl-856	42	15	face	face	NOUN
hassl-856	42	16	of	of	ADP
hassl-856	42	17	competition	competition	NOUN
hassl-856	42	18	(	(	PUNCT
hassl-856	42	19	anderson	anderson	PROPN
hassl-856	42	20	et	et	PROPN
hassl-856	42	21	al	al	PROPN
hassl-856	42	22	.	.	PROPN
hassl-856	42	23	,	,	PUNCT
hassl-856	42	24	1994	1994	NUM
hassl-856	42	25	)	)	PUNCT
hassl-856	42	26	.	.	PUNCT
hassl-856	43	1	the	the	DET
hassl-856	43	2	lack	lack	NOUN
hassl-856	43	3	of	of	ADP
hassl-856	43	4	tangible	tangible	ADJ
hassl-856	43	5	aspects	aspect	NOUN
hassl-856	43	6	to	to	PART
hassl-856	43	7	evaluate	evaluate	VERB
hassl-856	43	8	performance	performance	NOUN
hassl-856	43	9	,	,	PUNCT
hassl-856	43	10	satisfaction	satisfaction	NOUN
hassl-856	43	11	for	for	ADP
hassl-856	43	12	a	a	DET
hassl-856	43	13	service	service	NOUN
hassl-856	43	14	is	be	AUX
hassl-856	43	15	determined	determine	VERB
hassl-856	43	16	by	by	ADP
hassl-856	43	17	the	the	DET
hassl-856	43	18	experience	experience	NOUN
hassl-856	43	19	.	.	PUNCT
hassl-856	44	1	service	service	NOUN
hassl-856	44	2	quality	quality	NOUN
hassl-856	44	3	is	be	AUX
hassl-856	44	4	very	very	ADV
hassl-856	44	5	important	important	ADJ
hassl-856	44	6	part	part	NOUN
hassl-856	44	7	of	of	ADP
hassl-856	44	8	core	core	NOUN
hassl-856	44	9	service	service	NOUN
hassl-856	44	10	satisfaction	satisfaction	NOUN
hassl-856	44	11	and	and	CCONJ
hassl-856	44	12	is	be	AUX
hassl-856	44	13	basically	basically	ADV
hassl-856	44	14	the	the	DET
hassl-856	44	15	gap	gap	NOUN
hassl-856	44	16	between	between	ADP
hassl-856	44	17	expected	expect	VERB
hassl-856	44	18	and	and	CCONJ
hassl-856	44	19	achieved	achieve	VERB
hassl-856	44	20	performance	performance	NOUN
hassl-856	44	21	of	of	ADP
hassl-856	44	22	a	a	DET
hassl-856	44	23	service	service	NOUN
hassl-856	44	24	experience	experience	NOUN
hassl-856	44	25	(	(	PUNCT
hassl-856	44	26	lewis	lewis	PROPN
hassl-856	44	27	and	and	CCONJ
hassl-856	44	28	mitchell	mitchell	PROPN
hassl-856	44	29	,	,	PUNCT
hassl-856	44	30	1990	1990	NUM
hassl-856	44	31	)	)	PUNCT
hassl-856	44	32	.	.	PUNCT
hassl-856	45	1	a	a	DET
hassl-856	45	2	brand	brand	NOUN
hassl-856	45	3	with	with	ADP
hassl-856	45	4	satisfied	satisfied	ADJ
hassl-856	45	5	customers	customer	NOUN
hassl-856	45	6	can	can	AUX
hassl-856	45	7	be	be	AUX
hassl-856	45	8	trusted	trust	VERB
hassl-856	45	9	and	and	CCONJ
hassl-856	45	10	the	the	DET
hassl-856	45	11	level	level	NOUN
hassl-856	45	12	of	of	ADP
hassl-856	45	13	satisfaction	satisfaction	NOUN
hassl-856	45	14	for	for	ADP
hassl-856	45	15	each	each	DET
hassl-856	45	16	customer	customer	NOUN
hassl-856	45	17	creates	create	VERB
hassl-856	45	18	trust	trust	NOUN
hassl-856	45	19	for	for	ADP
hassl-856	45	20	the	the	DET
hassl-856	45	21	brand	brand	NOUN
hassl-856	45	22	which	which	PRON
hassl-856	45	23	eventually	eventually	ADV
hassl-856	45	24	leads	lead	VERB
hassl-856	45	25	to	to	ADP
hassl-856	45	26	brand	brand	NOUN
hassl-856	45	27	loyalty	loyalty	NOUN
hassl-856	45	28	.	.	PUNCT
hassl-856	46	1	secondly	secondly	ADV
hassl-856	46	2	,	,	PUNCT
hassl-856	46	3	perceived	perceive	VERB
hassl-856	46	4	switching	switching	NOUN
hassl-856	46	5	cost	cost	NOUN
hassl-856	46	6	is	be	AUX
hassl-856	46	7	another	another	DET
hassl-856	46	8	detrimental	detrimental	ADJ
hassl-856	46	9	factor	factor	NOUN
hassl-856	46	10	in	in	ADP
hassl-856	46	11	deciding	decide	VERB
hassl-856	46	12	repetitive	repetitive	ADJ
hassl-856	46	13	purchase	purchase	NOUN
hassl-856	46	14	behavior	behavior	NOUN
hassl-856	46	15	for	for	ADP
hassl-856	46	16	any	any	DET
hassl-856	46	17	service	service	NOUN
hassl-856	46	18	encounter	encounter	NOUN
hassl-856	46	19	.	.	PUNCT
hassl-856	47	1	service	service	NOUN
hassl-856	47	2	experiences	experience	NOUN
hassl-856	47	3	carry	carry	VERB
hassl-856	47	4	variable	variable	ADJ
hassl-856	47	5	results	result	NOUN
hassl-856	47	6	and	and	CCONJ
hassl-856	47	7	perceived	perceive	VERB
hassl-856	47	8	high	high	ADJ
hassl-856	47	9	switching	switching	NOUN
hassl-856	47	10	cost	cost	NOUN
hassl-856	47	11	may	may	AUX
hassl-856	47	12	be	be	AUX
hassl-856	47	13	the	the	DET
hassl-856	47	14	deciding	decide	VERB
hassl-856	47	15	factor	factor	NOUN
hassl-856	47	16	in	in	ADP
hassl-856	47	17	retaining	retain	VERB
hassl-856	47	18	customers	customer	NOUN
hassl-856	47	19	only	only	ADV
hassl-856	47	20	because	because	SCONJ
hassl-856	47	21	switching	switch	VERB
hassl-856	47	22	to	to	ADP
hassl-856	47	23	another	another	DET
hassl-856	47	24	competitor	competitor	NOUN
hassl-856	47	25	would	would	AUX
hassl-856	47	26	earn	earn	VERB
hassl-856	47	27	the	the	DET
hassl-856	47	28	customer	customer	NOUN
hassl-856	47	29	redundant	redundant	ADJ
hassl-856	47	30	cost	cost	NOUN
hassl-856	47	31	(	(	PUNCT
hassl-856	47	32	novak	novak	PROPN
hassl-856	47	33	,	,	PUNCT
hassl-856	47	34	2017	2017	NUM
hassl-856	47	35	)	)	PUNCT
hassl-856	47	36	.	.	PUNCT
hassl-856	48	1	on	on	ADP
hassl-856	48	2	the	the	DET
hassl-856	48	3	contrary	contrary	ADJ
hassl-856	48	4	,	,	PUNCT
hassl-856	48	5	low	low	ADJ
hassl-856	48	6	perceived	perceive	VERB
hassl-856	48	7	switching	switching	NOUN
hassl-856	48	8	cost	cost	NOUN
hassl-856	48	9	can	can	AUX
hassl-856	48	10	advocate	advocate	VERB
hassl-856	48	11	trying	try	VERB
hassl-856	48	12	other	other	ADJ
hassl-856	48	13	alternatives	alternative	NOUN
hassl-856	48	14	and	and	CCONJ
hassl-856	48	15	this	this	PRON
hassl-856	48	16	due	due	ADJ
hassl-856	48	17	to	to	ADP
hassl-856	48	18	low	low	ADJ
hassl-856	48	19	trust	trust	NOUN
hassl-856	48	20	while	while	SCONJ
hassl-856	48	21	there	there	PRON
hassl-856	48	22	is	be	VERB
hassl-856	48	23	no	no	DET
hassl-856	48	24	excessive	excessive	ADJ
hassl-856	48	25	cost	cost	NOUN
hassl-856	48	26	in	in	ADP
hassl-856	48	27	doing	do	VERB
hassl-856	48	28	so	so	ADV
hassl-856	48	29	.	.	PUNCT
hassl-856	49	1	switching	switch	VERB
hassl-856	49	2	barriers	barrier	NOUN
hassl-856	49	3	are	be	AUX
hassl-856	49	4	essential	essential	ADJ
hassl-856	49	5	elements	element	NOUN
hassl-856	49	6	impacting	impact	VERB
hassl-856	49	7	a	a	DET
hassl-856	49	8	customer	customer	NOUN
hassl-856	49	9	’s	’s	PART
hassl-856	49	10	verdict	verdict	NOUN
hassl-856	49	11	to	to	PART
hassl-856	49	12	persist	persist	VERB
hassl-856	49	13	with	with	ADP
hassl-856	49	14	a	a	DET
hassl-856	49	15	service	service	NOUN
hassl-856	49	16	provider	provider	NOUN
hassl-856	49	17	and	and	CCONJ
hassl-856	49	18	these	these	DET
hassl-856	49	19	barriers	barrier	NOUN
hassl-856	49	20	make	make	VERB
hassl-856	49	21	customer	customer	NOUN
hassl-856	49	22	defection	defection	NOUN
hassl-856	49	23	problematic	problematic	ADJ
hassl-856	49	24	or	or	CCONJ
hassl-856	49	25	expensive	expensive	ADJ
hassl-856	49	26	(	(	PUNCT
hassl-856	49	27	jones	jones	PROPN
hassl-856	49	28	et	et	PROPN
hassl-856	49	29	al	al	PROPN
hassl-856	49	30	.	.	PROPN
hassl-856	49	31	,	,	PUNCT
hassl-856	49	32	2000).the	2000).the	PRON
hassl-856	49	33	third	third	ADJ
hassl-856	49	34	variable	variable	NOUN
hassl-856	49	35	to	to	PART
hassl-856	49	36	affect	affect	VERB
hassl-856	49	37	brand	brand	NOUN
hassl-856	49	38	trust	trust	NOUN
hassl-856	49	39	and	and	CCONJ
hassl-856	49	40	brand	brand	NOUN
hassl-856	49	41	loyalty	loyalty	NOUN
hassl-856	49	42	within	within	ADP
hassl-856	49	43	the	the	DET
hassl-856	49	44	scope	scope	NOUN
hassl-856	49	45	of	of	ADP
hassl-856	49	46	this	this	DET
hassl-856	49	47	research	research	NOUN
hassl-856	49	48	is	be	AUX
hassl-856	49	49	the	the	DET
hassl-856	49	50	attractiveness	attractiveness	NOUN
hassl-856	49	51	of	of	ADP
hassl-856	49	52	alternatives	alternative	NOUN
hassl-856	49	53	.	.	PUNCT
hassl-856	50	1	the	the	DET
hassl-856	50	2	comparative	comparative	ADJ
hassl-856	50	3	factors	factor	NOUN
hassl-856	50	4	such	such	ADJ
hassl-856	50	5	as	as	ADP
hassl-856	50	6	the	the	DET
hassl-856	50	7	attractiveness	attractiveness	NOUN
hassl-856	50	8	of	of	ADP
hassl-856	50	9	alternative	alternative	ADJ
hassl-856	50	10	service	service	NOUN
hassl-856	50	11	providers	provider	NOUN
hassl-856	50	12	act	act	VERB
hassl-856	50	13	as	as	ADP
hassl-856	50	14	a	a	DET
hassl-856	50	15	conclusive	conclusive	ADJ
hassl-856	50	16	factor	factor	NOUN
hassl-856	50	17	in	in	ADP
hassl-856	50	18	determining	determine	VERB
hassl-856	50	19	existence	existence	NOUN
hassl-856	50	20	of	of	ADP
hassl-856	50	21	brand	brand	NOUN
hassl-856	50	22	loyalty	loyalty	NOUN
hassl-856	50	23	.	.	PUNCT
hassl-856	51	1	users	user	NOUN
hassl-856	51	2	attain	attain	VERB
hassl-856	51	3	societal	societal	ADJ
hassl-856	51	4	and	and	CCONJ
hassl-856	51	5	psychological	psychological	ADJ
hassl-856	51	6	remunerations	remuneration	NOUN
hassl-856	51	7	from	from	ADP
hassl-856	51	8	their	their	PRON
hassl-856	51	9	affiliations	affiliation	NOUN
hassl-856	51	10	with	with	ADP
hassl-856	51	11	service	service	NOUN
hassl-856	51	12	personnel	personnel	NOUN
hassl-856	51	13	and	and	CCONJ
hassl-856	51	14	these	these	PRON
hassl-856	51	15	exist	exist	VERB
hassl-856	51	16	past	past	ADP
hassl-856	51	17	contentment	contentment	NOUN
hassl-856	51	18	with	with	ADP
hassl-856	51	19	the	the	DET
hassl-856	51	20	core	core	NOUN
hassl-856	51	21	service	service	NOUN
hassl-856	51	22	(	(	PUNCT
hassl-856	51	23	gwinner	gwinner	NOUN
hassl-856	51	24	et	et	PROPN
hassl-856	51	25	al	al	PROPN
hassl-856	51	26	.	.	PROPN
hassl-856	51	27	,	,	PUNCT
hassl-856	51	28	1998	1998	NUM
hassl-856	51	29	)	)	PUNCT
hassl-856	51	30	.	.	PUNCT
hassl-856	52	1	finally	finally	ADV
hassl-856	52	2	,	,	PUNCT
hassl-856	52	3	the	the	DET
hassl-856	52	4	achievement	achievement	NOUN
hassl-856	52	5	of	of	ADP
hassl-856	52	6	brand	brand	NOUN
hassl-856	52	7	trust	trust	PROPN
hassl-856	52	8	serves	serve	VERB
hassl-856	52	9	as	as	ADP
hassl-856	52	10	a	a	DET
hassl-856	52	11	notification	notification	NOUN
hassl-856	52	12	of	of	ADP
hassl-856	52	13	potential	potential	ADJ
hassl-856	52	14	brand	brand	NOUN
hassl-856	52	15	loyalty	loyalty	NOUN
hassl-856	52	16	and	and	CCONJ
hassl-856	52	17	a	a	DET
hassl-856	52	18	brand	brand	NOUN
hassl-856	52	19	which	which	PRON
hassl-856	52	20	can	can	AUX
hassl-856	52	21	be	be	AUX
hassl-856	52	22	trusted	trust	VERB
hassl-856	52	23	has	have	VERB
hassl-856	52	24	affective	affective	ADJ
hassl-856	52	25	connections	connection	NOUN
hassl-856	52	26	with	with	ADP
hassl-856	52	27	customers	customer	NOUN
hassl-856	52	28	and	and	CCONJ
hassl-856	52	29	can	can	AUX
hassl-856	52	30	gradually	gradually	ADV
hassl-856	52	31	turn	turn	VERB
hassl-856	52	32	to	to	ADP
hassl-856	52	33	brand	brand	NOUN
hassl-856	52	34	loyalty	loyalty	NOUN
hassl-856	52	35	.	.	PUNCT
hassl-856	53	1	high	high	ADJ
hassl-856	53	2	brand	brand	PROPN
hassl-856	53	3	trust	trust	NOUN
hassl-856	53	4	helps	help	VERB
hassl-856	53	5	in	in	ADP
hassl-856	53	6	the	the	DET
hassl-856	53	7	achievement	achievement	NOUN
hassl-856	53	8	of	of	ADP
hassl-856	53	9	credibility	credibility	NOUN
hassl-856	53	10	(	(	PUNCT
hassl-856	53	11	pintado	pintado	NOUN
hassl-856	53	12	et	et	PROPN
hassl-856	53	13	al	al	PROPN
hassl-856	53	14	.	.	PROPN
hassl-856	53	15	,	,	PUNCT
hassl-856	53	16	2017	2017	NUM
hassl-856	53	17	)	)	PUNCT
hassl-856	53	18	which	which	PRON
hassl-856	53	19	is	be	AUX
hassl-856	53	20	essential	essential	ADJ
hassl-856	53	21	to	to	ADP
hassl-856	53	22	the	the	DET
hassl-856	53	23	refinement	refinement	NOUN
hassl-856	53	24	of	of	ADP
hassl-856	53	25	brand	brand	NOUN
hassl-856	53	26	loyalty	loyalty	NOUN
hassl-856	53	27	.	.	PUNCT
hassl-856	54	1	trust	trust	NOUN
hassl-856	54	2	in	in	ADP
hassl-856	54	3	a	a	DET
hassl-856	54	4	brand	brand	NOUN
hassl-856	54	5	from	from	ADP
hassl-856	54	6	a	a	DET
hassl-856	54	7	customer	customer	NOUN
hassl-856	54	8	’s	’s	PART
hassl-856	54	9	perspective	perspective	NOUN
hassl-856	54	10	has	have	VERB
hassl-856	54	11	a	a	DET
hassl-856	54	12	deep	deep	ADJ
hassl-856	54	13	rooted	rooted	ADJ
hassl-856	54	14	connection	connection	NOUN
hassl-856	54	15	to	to	ADP
hassl-856	54	16	exceptions	exception	NOUN
hassl-856	54	17	because	because	SCONJ
hassl-856	54	18	they	they	PRON
hassl-856	54	19	make	make	VERB
hassl-856	54	20	the	the	DET
hassl-856	54	21	customer	customer	NOUN
hassl-856	54	22	feel	feel	VERB
hassl-856	54	23	special	special	ADJ
hassl-856	54	24	.	.	PUNCT
hassl-856	55	1	the	the	DET
hassl-856	55	2	brand	brand	NOUN
hassl-856	55	3	is	be	AUX
hassl-856	55	4	trusted	trust	VERB
hassl-856	55	5	if	if	SCONJ
hassl-856	55	6	the	the	DET
hassl-856	55	7	quality	quality	NOUN
hassl-856	55	8	is	be	AUX
hassl-856	55	9	consistent	consistent	ADJ
hassl-856	55	10	and	and	CCONJ
hassl-856	55	11	they	they	PRON
hassl-856	55	12	are	be	AUX
hassl-856	55	13	always	always	ADV
hassl-856	55	14	willing	willing	ADJ
hassl-856	55	15	help	help	VERB
hassl-856	55	16	out	out	ADP
hassl-856	55	17	the	the	DET
hassl-856	55	18	particular	particular	ADJ
hassl-856	55	19	customer	customer	NOUN
hassl-856	55	20	for	for	ADP
hassl-856	55	21	all	all	DET
hassl-856	55	22	the	the	DET
hassl-856	55	23	needs	need	NOUN
hassl-856	55	24	that	that	PRON
hassl-856	55	25	may	may	AUX
hassl-856	55	26	arise	arise	VERB
hassl-856	55	27	.	.	PUNCT
hassl-856	56	1	if	if	SCONJ
hassl-856	56	2	humanities	humanity	NOUN
hassl-856	56	3	and	and	CCONJ
hassl-856	56	4	social	social	ADJ
hassl-856	56	5	sciences	science	NOUN
hassl-856	56	6	letters	letter	NOUN
hassl-856	56	7	,	,	PUNCT
hassl-856	56	8	2020	2020	NUM
hassl-856	56	9	,	,	PUNCT
hassl-856	56	10	8(2	8(2	NUM
hassl-856	56	11	):	):	PUNCT
hassl-856	56	12	240	240	NUM
hassl-856	56	13	-	-	SYM
hassl-856	56	14	251	251	NUM
hassl-856	56	15	242	242	NUM
hassl-856	56	16	©	©	PROPN
hassl-856	56	17	2020	2020	NUM
hassl-856	56	18	conscientia	conscientia	PROPN
hassl-856	56	19	beam	beam	PROPN
hassl-856	56	20	.	.	PUNCT
hassl-856	57	1	all	all	DET
hassl-856	57	2	rights	right	NOUN
hassl-856	57	3	reserved	reserve	VERB
hassl-856	57	4	.	.	PUNCT
hassl-856	58	1	the	the	DET
hassl-856	58	2	brand	brand	NOUN
hassl-856	58	3	is	be	AUX
hassl-856	58	4	successful	successful	ADJ
hassl-856	58	5	in	in	ADP
hassl-856	58	6	marking	mark	VERB
hassl-856	58	7	such	such	ADJ
hassl-856	58	8	credibility	credibility	NOUN
hassl-856	58	9	then	then	ADV
hassl-856	58	10	the	the	DET
hassl-856	58	11	next	next	ADJ
hassl-856	58	12	step	step	NOUN
hassl-856	58	13	is	be	AUX
hassl-856	58	14	brand	brand	NOUN
hassl-856	58	15	loyalty	loyalty	NOUN
hassl-856	58	16	where	where	SCONJ
hassl-856	58	17	customers	customer	NOUN
hassl-856	58	18	become	become	VERB
hassl-856	58	19	long	long	ADJ
hassl-856	58	20	term	term	NOUN
hassl-856	58	21	buyers	buyer	NOUN
hassl-856	58	22	owing	owe	VERB
hassl-856	58	23	to	to	ADP
hassl-856	58	24	the	the	DET
hassl-856	58	25	connection	connection	NOUN
hassl-856	58	26	they	they	PRON
hassl-856	58	27	have	have	VERB
hassl-856	58	28	with	with	ADP
hassl-856	58	29	the	the	DET
hassl-856	58	30	brand	brand	NOUN
hassl-856	58	31	.	.	PUNCT
hassl-856	59	1	1.1	1.1	NUM
hassl-856	59	2	.	.	PUNCT
hassl-856	60	1	problem	problem	NOUN
hassl-856	60	2	statement	statement	NOUN
hassl-856	60	3	brand	brand	NOUN
hassl-856	60	4	loyalty	loyalty	NOUN
hassl-856	60	5	is	be	AUX
hassl-856	60	6	achieved	achieve	VERB
hassl-856	60	7	through	through	ADP
hassl-856	60	8	brand	brand	NOUN
hassl-856	60	9	trust	trust	NOUN
hassl-856	60	10	and	and	CCONJ
hassl-856	60	11	depends	depend	VERB
hassl-856	60	12	heavily	heavily	ADV
hassl-856	60	13	on	on	ADP
hassl-856	60	14	core	core	NOUN
hassl-856	60	15	service	service	NOUN
hassl-856	60	16	satisfaction	satisfaction	NOUN
hassl-856	60	17	,	,	PUNCT
hassl-856	60	18	perceived	perceive	VERB
hassl-856	60	19	switching	switching	NOUN
hassl-856	60	20	cost	cost	NOUN
hassl-856	60	21	and	and	CCONJ
hassl-856	60	22	attractiveness	attractiveness	NOUN
hassl-856	60	23	of	of	ADP
hassl-856	60	24	alternatives	alternative	NOUN
hassl-856	60	25	.	.	PUNCT
hassl-856	61	1	brand	brand	NOUN
hassl-856	61	2	loyalty	loyalty	NOUN
hassl-856	61	3	is	be	AUX
hassl-856	61	4	not	not	PART
hassl-856	61	5	only	only	ADV
hassl-856	61	6	beneficial	beneficial	ADJ
hassl-856	61	7	for	for	ADP
hassl-856	61	8	the	the	DET
hassl-856	61	9	service	service	NOUN
hassl-856	61	10	provider	provider	NOUN
hassl-856	61	11	but	but	CCONJ
hassl-856	61	12	also	also	ADV
hassl-856	61	13	creates	create	VERB
hassl-856	61	14	value	value	NOUN
hassl-856	61	15	for	for	ADP
hassl-856	61	16	the	the	DET
hassl-856	61	17	user	user	NOUN
hassl-856	61	18	over	over	ADP
hassl-856	61	19	time	time	NOUN
hassl-856	61	20	.	.	PUNCT
hassl-856	62	1	a	a	DET
hassl-856	62	2	user	user	NOUN
hassl-856	62	3	will	will	AUX
hassl-856	62	4	only	only	ADV
hassl-856	62	5	be	be	AUX
hassl-856	62	6	loyal	loyal	ADJ
hassl-856	62	7	to	to	ADP
hassl-856	62	8	a	a	DET
hassl-856	62	9	service	service	NOUN
hassl-856	62	10	if	if	SCONJ
hassl-856	62	11	the	the	DET
hassl-856	62	12	service	service	NOUN
hassl-856	62	13	provider	provider	NOUN
hassl-856	62	14	can	can	AUX
hassl-856	62	15	successfully	successfully	ADV
hassl-856	62	16	satisfy	satisfy	VERB
hassl-856	62	17	the	the	DET
hassl-856	62	18	needs	need	NOUN
hassl-856	62	19	.	.	PUNCT
hassl-856	63	1	then	then	ADV
hassl-856	63	2	,	,	PUNCT
hassl-856	63	3	in	in	ADP
hassl-856	63	4	many	many	ADJ
hassl-856	63	5	cases	case	NOUN
hassl-856	63	6	a	a	DET
hassl-856	63	7	satisfied	satisfied	ADJ
hassl-856	63	8	customer	customer	NOUN
hassl-856	63	9	might	might	AUX
hassl-856	63	10	also	also	ADV
hassl-856	63	11	consider	consider	VERB
hassl-856	63	12	shifting	shift	VERB
hassl-856	63	13	to	to	ADP
hassl-856	63	14	another	another	DET
hassl-856	63	15	brand	brand	NOUN
hassl-856	63	16	but	but	CCONJ
hassl-856	63	17	switching	switch	VERB
hassl-856	63	18	costs	cost	NOUN
hassl-856	63	19	act	act	VERB
hassl-856	63	20	as	as	ADP
hassl-856	63	21	a	a	DET
hassl-856	63	22	significant	significant	ADJ
hassl-856	63	23	barrier	barrier	NOUN
hassl-856	63	24	.	.	PUNCT
hassl-856	64	1	the	the	DET
hassl-856	64	2	attractiveness	attractiveness	NOUN
hassl-856	64	3	of	of	ADP
hassl-856	64	4	alternative	alternative	ADJ
hassl-856	64	5	brands	brand	NOUN
hassl-856	64	6	if	if	SCONJ
hassl-856	64	7	strong	strong	ADJ
hassl-856	64	8	enough	enough	ADV
hassl-856	64	9	can	can	AUX
hassl-856	64	10	also	also	ADV
hassl-856	64	11	act	act	VERB
hassl-856	64	12	as	as	ADP
hassl-856	64	13	major	major	ADJ
hassl-856	64	14	motivator	motivator	NOUN
hassl-856	64	15	for	for	ADP
hassl-856	64	16	lack	lack	NOUN
hassl-856	64	17	in	in	ADP
hassl-856	64	18	brand	brand	NOUN
hassl-856	64	19	loyalty	loyalty	NOUN
hassl-856	64	20	and	and	CCONJ
hassl-856	64	21	high	high	ADJ
hassl-856	64	22	rate	rate	NOUN
hassl-856	64	23	of	of	ADP
hassl-856	64	24	switching	switching	NOUN
hassl-856	64	25	(	(	PUNCT
hassl-856	64	26	jung	jung	PROPN
hassl-856	64	27	et	et	PROPN
hassl-856	64	28	al	al	PROPN
hassl-856	64	29	.	.	PROPN
hassl-856	64	30	,	,	PUNCT
hassl-856	64	31	2017	2017	NUM
hassl-856	64	32	;	;	PUNCT
hassl-856	64	33	irianto	irianto	ADP
hassl-856	64	34	et	et	PROPN
hassl-856	64	35	al	al	PROPN
hassl-856	64	36	.	.	PROPN
hassl-856	64	37	,	,	PUNCT
hassl-856	64	38	2018	2018	NUM
hassl-856	64	39	)	)	PUNCT
hassl-856	64	40	.	.	PUNCT
hassl-856	65	1	the	the	DET
hassl-856	65	2	research	research	NOUN
hassl-856	65	3	focuses	focus	VERB
hassl-856	65	4	on	on	ADP
hassl-856	65	5	establishing	establish	VERB
hassl-856	65	6	the	the	DET
hassl-856	65	7	existence	existence	NOUN
hassl-856	65	8	of	of	ADP
hassl-856	65	9	relationship	relationship	NOUN
hassl-856	65	10	between	between	ADP
hassl-856	65	11	core	core	NOUN
hassl-856	65	12	service	service	NOUN
hassl-856	65	13	satisfaction	satisfaction	NOUN
hassl-856	65	14	,	,	PUNCT
hassl-856	65	15	perceived	perceive	VERB
hassl-856	65	16	switching	switching	NOUN
hassl-856	65	17	cost	cost	NOUN
hassl-856	65	18	and	and	CCONJ
hassl-856	65	19	attractiveness	attractiveness	NOUN
hassl-856	65	20	of	of	ADP
hassl-856	65	21	alternatives	alternative	NOUN
hassl-856	65	22	on	on	ADP
hassl-856	65	23	brand	brand	NOUN
hassl-856	65	24	loyalty	loyalty	NOUN
hassl-856	65	25	mediated	mediate	VERB
hassl-856	65	26	by	by	ADP
hassl-856	65	27	brand	brand	NOUN
hassl-856	65	28	trust	trust	PROPN
hassl-856	65	29	.	.	PUNCT
hassl-856	66	1	the	the	DET
hassl-856	66	2	research	research	NOUN
hassl-856	66	3	provides	provide	VERB
hassl-856	66	4	analysis	analysis	NOUN
hassl-856	66	5	of	of	ADP
hassl-856	66	6	how	how	SCONJ
hassl-856	66	7	strong	strong	ADJ
hassl-856	66	8	brand	brand	NOUN
hassl-856	66	9	loyalty	loyalty	NOUN
hassl-856	66	10	exists	exist	VERB
hassl-856	66	11	in	in	ADP
hassl-856	66	12	the	the	DET
hassl-856	66	13	schooling	schooling	NOUN
hassl-856	66	14	industry	industry	NOUN
hassl-856	66	15	and	and	CCONJ
hassl-856	66	16	what	what	DET
hassl-856	66	17	factors	factor	NOUN
hassl-856	66	18	have	have	VERB
hassl-856	66	19	major	major	ADJ
hassl-856	66	20	constructive	constructive	ADJ
hassl-856	66	21	or	or	CCONJ
hassl-856	66	22	destructive	destructive	ADJ
hassl-856	66	23	effects	effect	NOUN
hassl-856	66	24	on	on	ADP
hassl-856	66	25	it	it	PRON
hassl-856	66	26	.	.	PUNCT
hassl-856	67	1	the	the	DET
hassl-856	67	2	effect	effect	NOUN
hassl-856	67	3	of	of	ADP
hassl-856	67	4	service	service	NOUN
hassl-856	67	5	satisfaction	satisfaction	NOUN
hassl-856	67	6	,	,	PUNCT
hassl-856	67	7	switching	switch	VERB
hassl-856	67	8	cost	cost	NOUN
hassl-856	67	9	and	and	CCONJ
hassl-856	67	10	attractiveness	attractiveness	NOUN
hassl-856	67	11	of	of	ADP
hassl-856	67	12	alternatives	alternative	NOUN
hassl-856	67	13	are	be	AUX
hassl-856	67	14	major	major	ADJ
hassl-856	67	15	influencers	influencer	NOUN
hassl-856	67	16	and	and	CCONJ
hassl-856	67	17	are	be	AUX
hassl-856	67	18	of	of	ADP
hassl-856	67	19	huge	huge	ADJ
hassl-856	67	20	importance	importance	NOUN
hassl-856	67	21	for	for	SCONJ
hassl-856	67	22	marketers	marketer	NOUN
hassl-856	67	23	to	to	PART
hassl-856	67	24	understand	understand	VERB
hassl-856	67	25	in	in	ADP
hassl-856	67	26	order	order	NOUN
hassl-856	67	27	to	to	PART
hassl-856	67	28	gain	gain	VERB
hassl-856	67	29	loyal	loyal	ADJ
hassl-856	67	30	customers	customer	NOUN
hassl-856	67	31	.	.	PUNCT
hassl-856	68	1	the	the	DET
hassl-856	68	2	research	research	NOUN
hassl-856	68	3	also	also	ADV
hassl-856	68	4	aims	aim	VERB
hassl-856	68	5	focus	focus	NOUN
hassl-856	68	6	on	on	ADP
hassl-856	68	7	the	the	DET
hassl-856	68	8	case	case	NOUN
hassl-856	68	9	of	of	ADP
hassl-856	68	10	difference	difference	NOUN
hassl-856	68	11	in	in	ADP
hassl-856	68	12	approach	approach	NOUN
hassl-856	68	13	when	when	SCONJ
hassl-856	68	14	studying	study	VERB
hassl-856	68	15	brand	brand	NOUN
hassl-856	68	16	loyalty	loyalty	NOUN
hassl-856	68	17	in	in	ADP
hassl-856	68	18	the	the	DET
hassl-856	68	19	context	context	NOUN
hassl-856	68	20	of	of	ADP
hassl-856	68	21	tangible	tangible	ADJ
hassl-856	68	22	products	product	NOUN
hassl-856	68	23	or	or	CCONJ
hassl-856	68	24	experienced	experienced	ADJ
hassl-856	68	25	services	service	NOUN
hassl-856	68	26	.	.	PUNCT
hassl-856	69	1	the	the	DET
hassl-856	69	2	achievement	achievement	NOUN
hassl-856	69	3	of	of	ADP
hassl-856	69	4	brand	brand	NOUN
hassl-856	69	5	loyalty	loyalty	NOUN
hassl-856	69	6	is	be	AUX
hassl-856	69	7	only	only	ADV
hassl-856	69	8	likely	likely	ADJ
hassl-856	69	9	when	when	SCONJ
hassl-856	69	10	brand	brand	NOUN
hassl-856	69	11	trust	trust	NOUN
hassl-856	69	12	is	be	AUX
hassl-856	69	13	established	establish	VERB
hassl-856	69	14	and	and	CCONJ
hassl-856	69	15	brand	brand	NOUN
hassl-856	69	16	trust	trust	NOUN
hassl-856	69	17	is	be	AUX
hassl-856	69	18	formed	form	VERB
hassl-856	69	19	after	after	ADP
hassl-856	69	20	repetitive	repetitive	ADJ
hassl-856	69	21	service	service	NOUN
hassl-856	69	22	experiences	experience	NOUN
hassl-856	69	23	over	over	ADP
hassl-856	69	24	a	a	DET
hassl-856	69	25	period	period	NOUN
hassl-856	69	26	of	of	ADP
hassl-856	69	27	time	time	NOUN
hassl-856	69	28	if	if	SCONJ
hassl-856	69	29	the	the	DET
hassl-856	69	30	service	service	NOUN
hassl-856	69	31	quality	quality	NOUN
hassl-856	69	32	is	be	AUX
hassl-856	69	33	being	be	AUX
hassl-856	69	34	provided	provide	VERB
hassl-856	69	35	consistently	consistently	ADV
hassl-856	69	36	while	while	SCONJ
hassl-856	69	37	maintaining	maintain	VERB
hassl-856	69	38	the	the	DET
hassl-856	69	39	cost	cost	NOUN
hassl-856	69	40	-	-	PUNCT
hassl-856	69	41	benefit	benefit	NOUN
hassl-856	69	42	ratio	ratio	NOUN
hassl-856	69	43	.	.	PUNCT
hassl-856	70	1	the	the	DET
hassl-856	70	2	supreme	supreme	ADJ
hassl-856	70	3	concern	concern	NOUN
hassl-856	70	4	in	in	ADP
hassl-856	70	5	this	this	DET
hassl-856	70	6	research	research	NOUN
hassl-856	70	7	will	will	AUX
hassl-856	70	8	be	be	AUX
hassl-856	70	9	the	the	DET
hassl-856	70	10	fulfillment	fulfillment	NOUN
hassl-856	70	11	of	of	ADP
hassl-856	70	12	the	the	DET
hassl-856	70	13	need	need	NOUN
hassl-856	70	14	to	to	PART
hassl-856	70	15	detect	detect	VERB
hassl-856	70	16	the	the	DET
hassl-856	70	17	relationships	relationship	NOUN
hassl-856	70	18	that	that	PRON
hassl-856	70	19	exist	exist	VERB
hassl-856	70	20	between	between	ADP
hassl-856	70	21	core	core	NOUN
hassl-856	70	22	service	service	NOUN
hassl-856	70	23	satisfaction	satisfaction	NOUN
hassl-856	70	24	,	,	PUNCT
hassl-856	70	25	perceived	perceive	VERB
hassl-856	70	26	switching	switching	NOUN
hassl-856	70	27	costs	cost	NOUN
hassl-856	70	28	and	and	CCONJ
hassl-856	70	29	attractiveness	attractiveness	NOUN
hassl-856	70	30	of	of	ADP
hassl-856	70	31	alternatives	alternative	NOUN
hassl-856	70	32	to	to	ADP
hassl-856	70	33	brand	brand	NOUN
hassl-856	70	34	trust	trust	NOUN
hassl-856	70	35	and	and	CCONJ
hassl-856	70	36	brand	brand	NOUN
hassl-856	70	37	loyalty	loyalty	NOUN
hassl-856	70	38	.	.	PUNCT
hassl-856	71	1	moreover	moreover	ADV
hassl-856	71	2	,	,	PUNCT
hassl-856	71	3	establish	establish	VERB
hassl-856	71	4	the	the	DET
hassl-856	71	5	validity	validity	NOUN
hassl-856	71	6	of	of	ADP
hassl-856	71	7	a	a	DET
hassl-856	71	8	positive	positive	ADJ
hassl-856	71	9	relationship	relationship	NOUN
hassl-856	71	10	between	between	ADP
hassl-856	71	11	service	service	NOUN
hassl-856	71	12	satisfaction	satisfaction	NOUN
hassl-856	71	13	and	and	CCONJ
hassl-856	71	14	perceived	perceive	VERB
hassl-856	71	15	switching	switching	NOUN
hassl-856	71	16	cost	cost	NOUN
hassl-856	71	17	with	with	ADP
hassl-856	71	18	brand	brand	NOUN
hassl-856	71	19	loyalty	loyalty	NOUN
hassl-856	71	20	and	and	CCONJ
hassl-856	71	21	the	the	DET
hassl-856	71	22	negative	negative	ADJ
hassl-856	71	23	relationship	relationship	NOUN
hassl-856	71	24	between	between	ADP
hassl-856	71	25	attractiveness	attractiveness	NOUN
hassl-856	71	26	of	of	ADP
hassl-856	71	27	alternatives	alternative	NOUN
hassl-856	71	28	and	and	CCONJ
hassl-856	71	29	brand	brand	NOUN
hassl-856	71	30	loyalty	loyalty	NOUN
hassl-856	71	31	.	.	PUNCT
hassl-856	72	1	1.2	1.2	NUM
hassl-856	72	2	.	.	PUNCT
hassl-856	72	3	scope	scope	VERB
hassl-856	72	4	the	the	DET
hassl-856	72	5	private	private	ADJ
hassl-856	72	6	school	school	NOUN
hassl-856	72	7	industry	industry	NOUN
hassl-856	72	8	in	in	ADP
hassl-856	72	9	pakistan	pakistan	PROPN
hassl-856	72	10	is	be	AUX
hassl-856	72	11	one	one	NUM
hassl-856	72	12	of	of	ADP
hassl-856	72	13	the	the	DET
hassl-856	72	14	most	most	ADV
hassl-856	72	15	vigorously	vigorously	ADV
hassl-856	72	16	expanding	expand	VERB
hassl-856	72	17	industries	industry	NOUN
hassl-856	72	18	in	in	ADP
hassl-856	72	19	the	the	DET
hassl-856	72	20	country	country	NOUN
hassl-856	72	21	.	.	PUNCT
hassl-856	73	1	this	this	PRON
hassl-856	73	2	is	be	AUX
hassl-856	73	3	depicted	depict	VERB
hassl-856	73	4	by	by	ADP
hassl-856	73	5	the	the	DET
hassl-856	73	6	number	number	NOUN
hassl-856	73	7	of	of	ADP
hassl-856	73	8	schools	school	NOUN
hassl-856	73	9	currently	currently	ADV
hassl-856	73	10	operating	operate	VERB
hassl-856	73	11	in	in	ADP
hassl-856	73	12	the	the	DET
hassl-856	73	13	region	region	NOUN
hassl-856	73	14	.	.	PUNCT
hassl-856	74	1	the	the	DET
hassl-856	74	2	scope	scope	NOUN
hassl-856	74	3	of	of	ADP
hassl-856	74	4	this	this	DET
hassl-856	74	5	research	research	NOUN
hassl-856	74	6	is	be	AUX
hassl-856	74	7	to	to	PART
hassl-856	74	8	study	study	VERB
hassl-856	74	9	brand	brand	NOUN
hassl-856	74	10	loyalty	loyalty	NOUN
hassl-856	74	11	in	in	ADP
hassl-856	74	12	the	the	DET
hassl-856	74	13	schooling	schooling	NOUN
hassl-856	74	14	industry	industry	NOUN
hassl-856	74	15	of	of	ADP
hassl-856	74	16	pakistan	pakistan	PROPN
hassl-856	74	17	.	.	PUNCT
hassl-856	75	1	the	the	DET
hassl-856	75	2	industry	industry	NOUN
hassl-856	75	3	consists	consist	VERB
hassl-856	75	4	of	of	ADP
hassl-856	75	5	private	private	ADJ
hassl-856	75	6	and	and	CCONJ
hassl-856	75	7	government	government	NOUN
hassl-856	75	8	schools	school	NOUN
hassl-856	75	9	.	.	PUNCT
hassl-856	76	1	the	the	DET
hassl-856	76	2	data	datum	NOUN
hassl-856	76	3	at	at	ADP
hassl-856	76	4	the	the	DET
hassl-856	76	5	edo	edo	PROPN
hassl-856	76	6	office	office	NOUN
hassl-856	76	7	multan	multan	PROPN
hassl-856	76	8	shows	show	VERB
hassl-856	76	9	165	165	NUM
hassl-856	76	10	government	government	NOUN
hassl-856	76	11	operated	operate	VERB
hassl-856	76	12	schools	school	NOUN
hassl-856	76	13	in	in	ADP
hassl-856	76	14	multan	multan	PROPN
hassl-856	76	15	.	.	PUNCT
hassl-856	77	1	this	this	PRON
hassl-856	77	2	shows	show	VERB
hassl-856	77	3	how	how	SCONJ
hassl-856	77	4	the	the	DET
hassl-856	77	5	concept	concept	NOUN
hassl-856	77	6	of	of	ADP
hassl-856	77	7	neighborhood	neighborhood	NOUN
hassl-856	77	8	schools	school	NOUN
hassl-856	77	9	has	have	AUX
hassl-856	77	10	been	be	AUX
hassl-856	77	11	on	on	ADP
hassl-856	77	12	the	the	DET
hassl-856	77	13	rise	rise	NOUN
hassl-856	77	14	in	in	ADP
hassl-856	77	15	recent	recent	ADJ
hassl-856	77	16	times	time	NOUN
hassl-856	77	17	with	with	ADP
hassl-856	77	18	close	close	ADJ
hassl-856	77	19	proximity	proximity	NOUN
hassl-856	77	20	becoming	become	VERB
hassl-856	77	21	a	a	DET
hassl-856	77	22	vital	vital	ADJ
hassl-856	77	23	criterion	criterion	NOUN
hassl-856	77	24	for	for	ADP
hassl-856	77	25	selection	selection	NOUN
hassl-856	77	26	after	after	ADP
hassl-856	77	27	academics	academic	NOUN
hassl-856	77	28	.	.	PUNCT
hassl-856	78	1	this	this	PRON
hassl-856	78	2	has	have	AUX
hassl-856	78	3	created	create	VERB
hassl-856	78	4	intense	intense	ADJ
hassl-856	78	5	competition	competition	NOUN
hassl-856	78	6	in	in	ADP
hassl-856	78	7	the	the	DET
hassl-856	78	8	industry	industry	NOUN
hassl-856	78	9	which	which	PRON
hassl-856	78	10	makes	make	VERB
hassl-856	78	11	brand	brand	NOUN
hassl-856	78	12	loyal	loyal	ADJ
hassl-856	78	13	customers	customer	NOUN
hassl-856	78	14	more	more	ADV
hassl-856	78	15	important	important	ADJ
hassl-856	78	16	than	than	ADP
hassl-856	78	17	ever	ever	ADV
hassl-856	78	18	.	.	PUNCT
hassl-856	79	1	there	there	PRON
hassl-856	79	2	were	be	VERB
hassl-856	79	3	306	306	NUM
hassl-856	79	4	affiliated	affiliated	ADJ
hassl-856	79	5	schools	school	NOUN
hassl-856	79	6	conducting	conduct	VERB
hassl-856	79	7	education	education	NOUN
hassl-856	79	8	up	up	ADP
hassl-856	79	9	to	to	ADP
hassl-856	79	10	matric	matric	NOUN
hassl-856	79	11	level	level	NOUN
hassl-856	79	12	in	in	ADP
hassl-856	79	13	multan	multan	PROPN
hassl-856	79	14	(	(	PUNCT
hassl-856	79	15	bise	bise	PROPN
hassl-856	79	16	multan	multan	PROPN
hassl-856	79	17	)	)	PUNCT
hassl-856	79	18	,	,	PUNCT
hassl-856	79	19	schools	school	NOUN
hassl-856	79	20	are	be	AUX
hassl-856	79	21	categorized	categorize	VERB
hassl-856	79	22	as	as	ADP
hassl-856	79	23	part	part	NOUN
hassl-856	79	24	of	of	ADP
hassl-856	79	25	the	the	DET
hassl-856	79	26	macro	macro	ADJ
hassl-856	79	27	-	-	NOUN
hassl-856	79	28	level	level	NOUN
hassl-856	79	29	services	service	NOUN
hassl-856	79	30	industry	industry	NOUN
hassl-856	79	31	but	but	CCONJ
hassl-856	79	32	this	this	DET
hassl-856	79	33	specific	specific	ADJ
hassl-856	79	34	service	service	NOUN
hassl-856	79	35	categorizes	categorize	VERB
hassl-856	79	36	as	as	ADP
hassl-856	79	37	a	a	DET
hassl-856	79	38	credence	credence	NOUN
hassl-856	79	39	product	product	NOUN
hassl-856	79	40	because	because	SCONJ
hassl-856	79	41	evaluation	evaluation	NOUN
hassl-856	79	42	after	after	ADP
hassl-856	79	43	experience	experience	NOUN
hassl-856	79	44	is	be	AUX
hassl-856	79	45	consistently	consistently	ADV
hassl-856	79	46	vague	vague	ADJ
hassl-856	79	47	.	.	PUNCT
hassl-856	80	1	the	the	DET
hassl-856	80	2	schooling	schooling	NOUN
hassl-856	80	3	industry	industry	NOUN
hassl-856	80	4	in	in	ADP
hassl-856	80	5	pakistan	pakistan	PROPN
hassl-856	80	6	is	be	AUX
hassl-856	80	7	clearly	clearly	ADV
hassl-856	80	8	dominated	dominate	VERB
hassl-856	80	9	by	by	ADP
hassl-856	80	10	private	private	ADJ
hassl-856	80	11	schools	school	NOUN
hassl-856	80	12	and	and	CCONJ
hassl-856	80	13	this	this	PRON
hassl-856	80	14	is	be	AUX
hassl-856	80	15	typically	typically	ADV
hassl-856	80	16	blamed	blame	VERB
hassl-856	80	17	on	on	ADP
hassl-856	80	18	the	the	DET
hassl-856	80	19	inferior	inferior	ADJ
hassl-856	80	20	and	and	CCONJ
hassl-856	80	21	mediocre	mediocre	ADJ
hassl-856	80	22	standards	standard	NOUN
hassl-856	80	23	of	of	ADP
hassl-856	80	24	education	education	NOUN
hassl-856	80	25	being	be	AUX
hassl-856	80	26	delivered	deliver	VERB
hassl-856	80	27	in	in	ADP
hassl-856	80	28	government	government	NOUN
hassl-856	80	29	schools	school	NOUN
hassl-856	80	30	.	.	PUNCT
hassl-856	81	1	a	a	DET
hassl-856	81	2	study	study	NOUN
hassl-856	81	3	conducted	conduct	VERB
hassl-856	81	4	by	by	ADP
hassl-856	81	5	the	the	DET
hassl-856	81	6	institute	institute	PROPN
hassl-856	81	7	of	of	ADP
hassl-856	81	8	social	social	PROPN
hassl-856	81	9	&	&	CCONJ
hassl-856	81	10	policy	policy	NOUN
hassl-856	81	11	sciences	science	NOUN
hassl-856	81	12	showed	show	VERB
hassl-856	81	13	that	that	SCONJ
hassl-856	81	14	a	a	DET
hassl-856	81	15	significant	significant	ADJ
hassl-856	81	16	increase	increase	NOUN
hassl-856	81	17	of	of	ADP
hassl-856	81	18	30	30	NUM
hassl-856	81	19	%	%	NOUN
hassl-856	81	20	in	in	ADP
hassl-856	81	21	number	number	NOUN
hassl-856	81	22	of	of	ADP
hassl-856	81	23	private	private	ADJ
hassl-856	81	24	schools	school	NOUN
hassl-856	81	25	ranging	range	VERB
hassl-856	81	26	between	between	ADP
hassl-856	81	27	the	the	DET
hassl-856	81	28	years	year	NOUN
hassl-856	81	29	2000	2000	NUM
hassl-856	81	30	and	and	CCONJ
hassl-856	81	31	2007	2007	NUM
hassl-856	81	32	and	and	CCONJ
hassl-856	81	33	three	three	NUM
hassl-856	81	34	times	time	NOUN
hassl-856	81	35	the	the	DET
hassl-856	81	36	increase	increase	NOUN
hassl-856	81	37	in	in	ADP
hassl-856	81	38	the	the	DET
hassl-856	81	39	next	next	ADJ
hassl-856	81	40	ten	ten	NUM
hassl-856	81	41	years	year	NOUN
hassl-856	81	42	.	.	PUNCT
hassl-856	82	1	the	the	DET
hassl-856	82	2	pakistani	pakistani	ADJ
hassl-856	82	3	schooling	schooling	NOUN
hassl-856	82	4	industry	industry	NOUN
hassl-856	82	5	is	be	AUX
hassl-856	82	6	derived	derive	VERB
hassl-856	82	7	from	from	ADP
hassl-856	82	8	two	two	NUM
hassl-856	82	9	major	major	ADJ
hassl-856	82	10	branches	branch	NOUN
hassl-856	82	11	which	which	PRON
hassl-856	82	12	include	include	VERB
hassl-856	82	13	government	government	NOUN
hassl-856	82	14	operated	operate	VERB
hassl-856	82	15	schools	school	NOUN
hassl-856	82	16	and	and	CCONJ
hassl-856	82	17	on	on	ADP
hassl-856	82	18	the	the	DET
hassl-856	82	19	other	other	ADJ
hassl-856	82	20	hand	hand	NOUN
hassl-856	82	21	are	be	AUX
hassl-856	82	22	private	private	ADJ
hassl-856	82	23	schools	school	NOUN
hassl-856	82	24	.	.	PUNCT
hassl-856	83	1	the	the	DET
hassl-856	83	2	lack	lack	NOUN
hassl-856	83	3	of	of	ADP
hassl-856	83	4	quality	quality	NOUN
hassl-856	83	5	education	education	NOUN
hassl-856	83	6	in	in	ADP
hassl-856	83	7	government	government	NOUN
hassl-856	83	8	operated	operate	VERB
hassl-856	83	9	schools	school	NOUN
hassl-856	83	10	has	have	AUX
hassl-856	83	11	led	lead	VERB
hassl-856	83	12	to	to	ADP
hassl-856	83	13	everyone	everyone	PRON
hassl-856	83	14	who	who	PRON
hassl-856	83	15	can	can	AUX
hassl-856	83	16	afford	afford	VERB
hassl-856	83	17	private	private	ADJ
hassl-856	83	18	schools	school	NOUN
hassl-856	83	19	to	to	PART
hassl-856	83	20	shift	shift	VERB
hassl-856	83	21	to	to	ADP
hassl-856	83	22	the	the	DET
hassl-856	83	23	other	other	ADJ
hassl-856	83	24	side	side	NOUN
hassl-856	83	25	.	.	PUNCT
hassl-856	84	1	furthermore	furthermore	ADV
hassl-856	84	2	,	,	PUNCT
hassl-856	84	3	the	the	DET
hassl-856	84	4	private	private	ADJ
hassl-856	84	5	school	school	NOUN
hassl-856	84	6	industry	industry	NOUN
hassl-856	84	7	itself	itself	PRON
hassl-856	84	8	is	be	AUX
hassl-856	84	9	intensely	intensely	ADV
hassl-856	84	10	stratified	stratify	VERB
hassl-856	84	11	into	into	ADP
hassl-856	84	12	schools	school	NOUN
hassl-856	84	13	catering	cater	VERB
hassl-856	84	14	to	to	ADP
hassl-856	84	15	the	the	DET
hassl-856	84	16	needs	need	NOUN
hassl-856	84	17	of	of	ADP
hassl-856	84	18	people	people	NOUN
hassl-856	84	19	belonging	belong	VERB
hassl-856	84	20	to	to	ADP
hassl-856	84	21	all	all	DET
hassl-856	84	22	social	social	ADJ
hassl-856	84	23	classes	class	NOUN
hassl-856	84	24	.	.	PUNCT
hassl-856	85	1	the	the	DET
hassl-856	85	2	churn	churn	NOUN
hassl-856	85	3	rate	rate	NOUN
hassl-856	85	4	in	in	ADP
hassl-856	85	5	the	the	DET
hassl-856	85	6	pakistan	pakistan	PROPN
hassl-856	85	7	private	private	PROPN
hassl-856	85	8	schools	school	NOUN
hassl-856	85	9	industry	industry	NOUN
hassl-856	85	10	is	be	AUX
hassl-856	85	11	very	very	ADV
hassl-856	85	12	high	high	ADJ
hassl-856	85	13	and	and	CCONJ
hassl-856	85	14	with	with	ADP
hassl-856	85	15	increasing	increase	VERB
hassl-856	85	16	competition	competition	NOUN
hassl-856	85	17	day	day	NOUN
hassl-856	85	18	by	by	ADP
hassl-856	85	19	day	day	NOUN
hassl-856	85	20	,	,	PUNCT
hassl-856	85	21	attaining	attain	VERB
hassl-856	85	22	loyal	loyal	ADJ
hassl-856	85	23	customers	customer	NOUN
hassl-856	85	24	is	be	AUX
hassl-856	85	25	becoming	become	VERB
hassl-856	85	26	a	a	DET
hassl-856	85	27	challenge	challenge	NOUN
hassl-856	85	28	.	.	PUNCT
hassl-856	86	1	this	this	DET
hassl-856	86	2	research	research	NOUN
hassl-856	86	3	can	can	AUX
hassl-856	86	4	be	be	AUX
hassl-856	86	5	valuable	valuable	ADJ
hassl-856	86	6	contribution	contribution	NOUN
hassl-856	86	7	to	to	ADP
hassl-856	86	8	existing	exist	VERB
hassl-856	86	9	efforts	effort	NOUN
hassl-856	86	10	because	because	SCONJ
hassl-856	86	11	there	there	PRON
hassl-856	86	12	is	be	VERB
hassl-856	86	13	a	a	DET
hassl-856	86	14	significant	significant	ADJ
hassl-856	86	15	vacuum	vacuum	NOUN
hassl-856	86	16	in	in	ADP
hassl-856	86	17	terms	term	NOUN
hassl-856	86	18	of	of	ADP
hassl-856	86	19	research	research	NOUN
hassl-856	86	20	focused	focus	VERB
hassl-856	86	21	on	on	ADP
hassl-856	86	22	humanities	humanity	NOUN
hassl-856	86	23	and	and	CCONJ
hassl-856	86	24	social	social	ADJ
hassl-856	86	25	sciences	science	NOUN
hassl-856	86	26	letters	letter	NOUN
hassl-856	86	27	,	,	PUNCT
hassl-856	86	28	2020	2020	NUM
hassl-856	86	29	,	,	PUNCT
hassl-856	86	30	8(2	8(2	NUM
hassl-856	86	31	):	):	PUNCT
hassl-856	86	32	240	240	NUM
hassl-856	86	33	-	-	SYM
hassl-856	86	34	251	251	NUM
hassl-856	86	35	243	243	NUM
hassl-856	86	36	©	©	PROPN
hassl-856	86	37	2020	2020	NUM
hassl-856	86	38	conscientia	conscientia	PROPN
hassl-856	86	39	beam	beam	PROPN
hassl-856	86	40	.	.	PUNCT
hassl-856	87	1	all	all	DET
hassl-856	87	2	rights	right	NOUN
hassl-856	87	3	reserved	reserve	VERB
hassl-856	87	4	.	.	PUNCT
hassl-856	88	1	the	the	DET
hassl-856	88	2	private	private	ADJ
hassl-856	88	3	school	school	NOUN
hassl-856	88	4	industry	industry	NOUN
hassl-856	88	5	owing	owe	VERB
hassl-856	88	6	to	to	ADP
hassl-856	88	7	the	the	DET
hassl-856	88	8	vast	vast	ADJ
hassl-856	88	9	contrast	contrast	NOUN
hassl-856	88	10	between	between	ADP
hassl-856	88	11	the	the	DET
hassl-856	88	12	education	education	NOUN
hassl-856	88	13	systems	system	NOUN
hassl-856	88	14	in	in	ADP
hassl-856	88	15	pakistan	pakistan	PROPN
hassl-856	88	16	as	as	SCONJ
hassl-856	88	17	compared	compare	VERB
hassl-856	88	18	to	to	ADP
hassl-856	88	19	other	other	ADJ
hassl-856	88	20	more	more	ADV
hassl-856	88	21	developed	develop	VERB
hassl-856	88	22	countries	country	NOUN
hassl-856	88	23	.	.	PUNCT
hassl-856	89	1	pakistan	pakistan	PROPN
hassl-856	89	2	’s	’s	PART
hassl-856	89	3	government	government	NOUN
hassl-856	89	4	education	education	NOUN
hassl-856	89	5	centers	center	NOUN
hassl-856	89	6	lack	lack	VERB
hassl-856	89	7	quality	quality	NOUN
hassl-856	89	8	and	and	CCONJ
hassl-856	89	9	have	have	AUX
hassl-856	89	10	provided	provide	VERB
hassl-856	89	11	the	the	DET
hassl-856	89	12	fundamental	fundamental	ADJ
hassl-856	89	13	trampoline	trampoline	NOUN
hassl-856	89	14	for	for	SCONJ
hassl-856	89	15	the	the	DET
hassl-856	89	16	private	private	ADJ
hassl-856	89	17	school	school	NOUN
hassl-856	89	18	industry	industry	NOUN
hassl-856	89	19	to	to	PART
hassl-856	89	20	flourish	flourish	VERB
hassl-856	89	21	and	and	CCONJ
hassl-856	89	22	enormous	enormous	ADJ
hassl-856	89	23	rates	rate	NOUN
hassl-856	89	24	.	.	PUNCT
hassl-856	90	1	the	the	DET
hassl-856	90	2	majority	majority	NOUN
hassl-856	90	3	of	of	ADP
hassl-856	90	4	literature	literature	NOUN
hassl-856	90	5	and	and	CCONJ
hassl-856	90	6	academic	academic	ADJ
hassl-856	90	7	findings	finding	NOUN
hassl-856	90	8	available	available	ADJ
hassl-856	90	9	at	at	ADP
hassl-856	90	10	the	the	DET
hassl-856	90	11	moment	moment	NOUN
hassl-856	90	12	are	be	AUX
hassl-856	90	13	based	base	VERB
hassl-856	90	14	on	on	ADP
hassl-856	90	15	the	the	DET
hassl-856	90	16	system	system	NOUN
hassl-856	90	17	of	of	ADP
hassl-856	90	18	the	the	DET
hassl-856	90	19	united	united	PROPN
hassl-856	90	20	states	states	PROPN
hassl-856	90	21	of	of	ADP
hassl-856	90	22	america	america	PROPN
hassl-856	90	23	or	or	CCONJ
hassl-856	90	24	europe	europe	PROPN
hassl-856	90	25	and	and	CCONJ
hassl-856	90	26	these	these	PRON
hassl-856	90	27	are	be	AUX
hassl-856	90	28	not	not	PART
hassl-856	90	29	concurrent	concurrent	ADJ
hassl-856	90	30	with	with	ADP
hassl-856	90	31	the	the	DET
hassl-856	90	32	education	education	NOUN
hassl-856	90	33	system	system	NOUN
hassl-856	90	34	employed	employ	VERB
hassl-856	90	35	in	in	ADP
hassl-856	90	36	pakistan	pakistan	PROPN
hassl-856	90	37	.	.	PUNCT
hassl-856	91	1	this	this	DET
hassl-856	91	2	research	research	NOUN
hassl-856	91	3	can	can	AUX
hassl-856	91	4	be	be	AUX
hassl-856	91	5	helpful	helpful	ADJ
hassl-856	91	6	in	in	ADP
hassl-856	91	7	determining	determine	VERB
hassl-856	91	8	the	the	DET
hassl-856	91	9	factors	factor	NOUN
hassl-856	91	10	which	which	PRON
hassl-856	91	11	help	help	VERB
hassl-856	91	12	create	create	VERB
hassl-856	91	13	brand	brand	NOUN
hassl-856	91	14	loyalty	loyalty	NOUN
hassl-856	91	15	or	or	CCONJ
hassl-856	91	16	diminish	diminish	VERB
hassl-856	91	17	it	it	PRON
hassl-856	91	18	in	in	ADP
hassl-856	91	19	the	the	DET
hassl-856	91	20	context	context	NOUN
hassl-856	91	21	of	of	ADP
hassl-856	91	22	a	a	DET
hassl-856	91	23	highly	highly	ADV
hassl-856	91	24	competitive	competitive	ADJ
hassl-856	91	25	private	private	ADJ
hassl-856	91	26	schooling	schooling	NOUN
hassl-856	91	27	industry	industry	NOUN
hassl-856	91	28	in	in	ADP
hassl-856	91	29	pakistan	pakistan	PROPN
hassl-856	91	30	.	.	PUNCT
hassl-856	92	1	the	the	DET
hassl-856	92	2	educations	education	NOUN
hassl-856	92	3	system	system	NOUN
hassl-856	92	4	in	in	ADP
hassl-856	92	5	the	the	DET
hassl-856	92	6	usa	usa	PROPN
hassl-856	92	7	for	for	ADP
hassl-856	92	8	example	example	NOUN
hassl-856	92	9	relies	rely	VERB
hassl-856	92	10	mostly	mostly	ADV
hassl-856	92	11	on	on	ADP
hassl-856	92	12	public	public	ADJ
hassl-856	92	13	schools	school	NOUN
hassl-856	92	14	operated	operate	VERB
hassl-856	92	15	by	by	ADP
hassl-856	92	16	the	the	DET
hassl-856	92	17	government	government	NOUN
hassl-856	92	18	and	and	CCONJ
hassl-856	92	19	the	the	DET
hassl-856	92	20	private	private	ADJ
hassl-856	92	21	schools	school	NOUN
hassl-856	92	22	mostly	mostly	ADV
hassl-856	92	23	catering	cater	VERB
hassl-856	92	24	to	to	ADP
hassl-856	92	25	a	a	DET
hassl-856	92	26	narrow	narrow	ADJ
hassl-856	92	27	niche	niche	NOUN
hassl-856	92	28	of	of	ADP
hassl-856	92	29	the	the	DET
hassl-856	92	30	affluent	affluent	ADJ
hassl-856	92	31	whereas	whereas	SCONJ
hassl-856	92	32	the	the	DET
hassl-856	92	33	low	low	ADJ
hassl-856	92	34	quality	quality	NOUN
hassl-856	92	35	service	service	NOUN
hassl-856	92	36	situation	situation	NOUN
hassl-856	92	37	in	in	ADP
hassl-856	92	38	pakistan	pakistan	PROPN
hassl-856	92	39	’s	’s	PART
hassl-856	92	40	government	government	NOUN
hassl-856	92	41	schools	school	NOUN
hassl-856	92	42	has	have	AUX
hassl-856	92	43	directed	direct	VERB
hassl-856	92	44	the	the	DET
hassl-856	92	45	major	major	ADJ
hassl-856	92	46	population	population	NOUN
hassl-856	92	47	towards	towards	ADP
hassl-856	92	48	the	the	DET
hassl-856	92	49	private	private	ADJ
hassl-856	92	50	schools	school	NOUN
hassl-856	92	51	which	which	PRON
hassl-856	92	52	cater	cater	VERB
hassl-856	92	53	to	to	ADP
hassl-856	92	54	all	all	DET
hassl-856	92	55	social	social	ADJ
hassl-856	92	56	classes	class	NOUN
hassl-856	92	57	and	and	CCONJ
hassl-856	92	58	masses	masse	NOUN
hassl-856	92	59	.	.	PUNCT
hassl-856	93	1	1.3	1.3	NUM
hassl-856	93	2	.	.	PUNCT
hassl-856	93	3	contribution	contribution	NOUN
hassl-856	93	4	the	the	DET
hassl-856	93	5	study	study	NOUN
hassl-856	93	6	is	be	AUX
hassl-856	93	7	one	one	NUM
hassl-856	93	8	of	of	ADP
hassl-856	93	9	the	the	DET
hassl-856	93	10	first	first	ADJ
hassl-856	93	11	(	(	PUNCT
hassl-856	93	12	if	if	SCONJ
hassl-856	93	13	not	not	PART
hassl-856	93	14	the	the	DET
hassl-856	93	15	first	first	ADJ
hassl-856	93	16	)	)	PUNCT
hassl-856	93	17	to	to	PART
hassl-856	93	18	study	study	VERB
hassl-856	93	19	brand	brand	NOUN
hassl-856	93	20	loyalty	loyalty	NOUN
hassl-856	93	21	in	in	ADP
hassl-856	93	22	the	the	DET
hassl-856	93	23	context	context	NOUN
hassl-856	93	24	of	of	ADP
hassl-856	93	25	the	the	DET
hassl-856	93	26	pakistan	pakistan	PROPN
hassl-856	93	27	school	school	NOUN
hassl-856	93	28	industry	industry	NOUN
hassl-856	93	29	.	.	PUNCT
hassl-856	94	1	the	the	DET
hassl-856	94	2	school	school	NOUN
hassl-856	94	3	industry	industry	NOUN
hassl-856	94	4	in	in	ADP
hassl-856	94	5	pakistan	pakistan	PROPN
hassl-856	94	6	is	be	AUX
hassl-856	94	7	very	very	ADV
hassl-856	94	8	different	different	ADJ
hassl-856	94	9	from	from	ADP
hassl-856	94	10	the	the	DET
hassl-856	94	11	one	one	NUM
hassl-856	94	12	in	in	ADP
hassl-856	94	13	europe	europe	PROPN
hassl-856	94	14	or	or	CCONJ
hassl-856	94	15	the	the	DET
hassl-856	94	16	usa	usa	PROPN
hassl-856	94	17	where	where	SCONJ
hassl-856	94	18	private	private	ADJ
hassl-856	94	19	schools	school	NOUN
hassl-856	94	20	are	be	AUX
hassl-856	94	21	more	more	ADV
hassl-856	94	22	like	like	ADP
hassl-856	94	23	a	a	DET
hassl-856	94	24	niche	niche	NOUN
hassl-856	94	25	than	than	ADP
hassl-856	94	26	a	a	DET
hassl-856	94	27	neighborhood	neighborhood	NOUN
hassl-856	94	28	commodity	commodity	NOUN
hassl-856	94	29	.	.	PUNCT
hassl-856	95	1	this	this	DET
hassl-856	95	2	study	study	NOUN
hassl-856	95	3	contributes	contribute	VERB
hassl-856	95	4	in	in	ADP
hassl-856	95	5	the	the	DET
hassl-856	95	6	exiting	exit	VERB
hassl-856	95	7	literature	literature	NOUN
hassl-856	95	8	about	about	ADP
hassl-856	95	9	the	the	DET
hassl-856	95	10	brand	brand	NOUN
hassl-856	95	11	trust	trust	PROPN
hassl-856	95	12	and	and	CCONJ
hassl-856	95	13	brand	brand	NOUN
hassl-856	95	14	loyalty	loyalty	NOUN
hassl-856	95	15	.	.	PUNCT
hassl-856	96	1	the	the	DET
hassl-856	96	2	exponential	exponential	ADJ
hassl-856	96	3	expansion	expansion	NOUN
hassl-856	96	4	of	of	ADP
hassl-856	96	5	school	school	NOUN
hassl-856	96	6	systems	system	NOUN
hassl-856	96	7	across	across	ADP
hassl-856	96	8	the	the	DET
hassl-856	96	9	country	country	NOUN
hassl-856	96	10	has	have	AUX
hassl-856	96	11	strengthened	strengthen	VERB
hassl-856	96	12	competition	competition	NOUN
hassl-856	96	13	fiercely	fiercely	ADV
hassl-856	96	14	and	and	CCONJ
hassl-856	96	15	this	this	PRON
hassl-856	96	16	is	be	AUX
hassl-856	96	17	why	why	SCONJ
hassl-856	96	18	brand	brand	NOUN
hassl-856	96	19	loyalty	loyalty	NOUN
hassl-856	96	20	is	be	AUX
hassl-856	96	21	becoming	become	VERB
hassl-856	96	22	an	an	DET
hassl-856	96	23	important	important	ADJ
hassl-856	96	24	issue	issue	NOUN
hassl-856	96	25	now	now	ADV
hassl-856	96	26	more	more	ADJ
hassl-856	96	27	than	than	ADP
hassl-856	96	28	ever	ever	ADV
hassl-856	96	29	before	before	ADV
hassl-856	96	30	.	.	PUNCT
hassl-856	97	1	the	the	DET
hassl-856	97	2	research	research	NOUN
hassl-856	97	3	will	will	AUX
hassl-856	97	4	provide	provide	VERB
hassl-856	97	5	as	as	ADP
hassl-856	97	6	an	an	DET
hassl-856	97	7	initial	initial	ADJ
hassl-856	97	8	test	test	NOUN
hassl-856	97	9	of	of	ADP
hassl-856	97	10	the	the	DET
hassl-856	97	11	industry	industry	NOUN
hassl-856	97	12	at	at	ADP
hassl-856	97	13	a	a	DET
hassl-856	97	14	small	small	ADJ
hassl-856	97	15	scale	scale	NOUN
hassl-856	97	16	to	to	PART
hassl-856	97	17	evaluate	evaluate	VERB
hassl-856	97	18	the	the	DET
hassl-856	97	19	factors	factor	NOUN
hassl-856	97	20	related	relate	VERB
hassl-856	97	21	to	to	ADP
hassl-856	97	22	brand	brand	NOUN
hassl-856	97	23	loyalty	loyalty	NOUN
hassl-856	97	24	in	in	ADP
hassl-856	97	25	the	the	DET
hassl-856	97	26	specific	specific	ADJ
hassl-856	97	27	industry	industry	NOUN
hassl-856	97	28	which	which	PRON
hassl-856	97	29	can	can	AUX
hassl-856	97	30	provide	provide	VERB
hassl-856	97	31	a	a	DET
hassl-856	97	32	platform	platform	NOUN
hassl-856	97	33	for	for	ADP
hassl-856	97	34	future	future	ADJ
hassl-856	97	35	studies	study	NOUN
hassl-856	97	36	into	into	ADP
hassl-856	97	37	the	the	DET
hassl-856	97	38	subject	subject	NOUN
hassl-856	97	39	on	on	ADP
hassl-856	97	40	much	much	ADV
hassl-856	97	41	bigger	big	ADJ
hassl-856	97	42	scales	scale	NOUN
hassl-856	97	43	.	.	PUNCT
hassl-856	98	1	this	this	DET
hassl-856	98	2	research	research	NOUN
hassl-856	98	3	lays	lay	VERB
hassl-856	98	4	the	the	DET
hassl-856	98	5	background	background	NOUN
hassl-856	98	6	on	on	ADP
hassl-856	98	7	basic	basic	ADJ
hassl-856	98	8	phenomena	phenomenon	NOUN
hassl-856	98	9	such	such	ADJ
hassl-856	98	10	as	as	ADP
hassl-856	98	11	switching	switch	VERB
hassl-856	98	12	schools	school	NOUN
hassl-856	98	13	,	,	PUNCT
hassl-856	98	14	effects	effect	NOUN
hassl-856	98	15	of	of	ADP
hassl-856	98	16	switching	switch	VERB
hassl-856	98	17	schools	school	NOUN
hassl-856	98	18	and	and	CCONJ
hassl-856	98	19	what	what	DET
hassl-856	98	20	factors	factor	NOUN
hassl-856	98	21	contribute	contribute	VERB
hassl-856	98	22	to	to	ADP
hassl-856	98	23	this	this	DET
hassl-856	98	24	factor	factor	NOUN
hassl-856	98	25	in	in	ADP
hassl-856	98	26	the	the	DET
hassl-856	98	27	context	context	NOUN
hassl-856	98	28	of	of	ADP
hassl-856	98	29	existing	exist	VERB
hassl-856	98	30	studies	study	NOUN
hassl-856	98	31	based	base	VERB
hassl-856	98	32	on	on	ADP
hassl-856	98	33	the	the	DET
hassl-856	98	34	usa	usa	PROPN
hassl-856	98	35	or	or	CCONJ
hassl-856	98	36	european	european	ADJ
hassl-856	98	37	industry	industry	NOUN
hassl-856	98	38	.	.	PUNCT
hassl-856	99	1	these	these	DET
hassl-856	99	2	studies	study	NOUN
hassl-856	99	3	do	do	AUX
hassl-856	99	4	prove	prove	VERB
hassl-856	99	5	to	to	PART
hassl-856	99	6	be	be	AUX
hassl-856	99	7	helpful	helpful	ADJ
hassl-856	99	8	because	because	SCONJ
hassl-856	99	9	some	some	DET
hassl-856	99	10	issues	issue	NOUN
hassl-856	99	11	related	relate	VERB
hassl-856	99	12	to	to	ADP
hassl-856	99	13	switching	switching	NOUN
hassl-856	99	14	and	and	CCONJ
hassl-856	99	15	loyalty	loyalty	NOUN
hassl-856	99	16	or	or	CCONJ
hassl-856	99	17	satisfaction	satisfaction	NOUN
hassl-856	99	18	and	and	CCONJ
hassl-856	99	19	trust	trust	NOUN
hassl-856	99	20	are	be	AUX
hassl-856	99	21	homogenous	homogenous	ADJ
hassl-856	99	22	across	across	ADP
hassl-856	99	23	national	national	ADJ
hassl-856	99	24	borders	border	NOUN
hassl-856	99	25	.	.	PUNCT
hassl-856	100	1	the	the	DET
hassl-856	100	2	study	study	NOUN
hassl-856	100	3	contributes	contribute	VERB
hassl-856	100	4	to	to	ADP
hassl-856	100	5	the	the	DET
hassl-856	100	6	better	well	ADJ
hassl-856	100	7	understanding	understanding	NOUN
hassl-856	100	8	of	of	ADP
hassl-856	100	9	a	a	DET
hassl-856	100	10	dynamic	dynamic	ADJ
hassl-856	100	11	and	and	CCONJ
hassl-856	100	12	volatile	volatile	ADJ
hassl-856	100	13	industry	industry	NOUN
hassl-856	100	14	of	of	ADP
hassl-856	100	15	this	this	DET
hassl-856	100	16	country	country	NOUN
hassl-856	100	17	which	which	PRON
hassl-856	100	18	is	be	AUX
hassl-856	100	19	undergoing	undergo	VERB
hassl-856	100	20	a	a	DET
hassl-856	100	21	phase	phase	NOUN
hassl-856	100	22	of	of	ADP
hassl-856	100	23	severe	severe	ADJ
hassl-856	100	24	expansion	expansion	NOUN
hassl-856	100	25	and	and	CCONJ
hassl-856	100	26	competition	competition	NOUN
hassl-856	100	27	but	but	CCONJ
hassl-856	100	28	is	be	AUX
hassl-856	100	29	responsible	responsible	ADJ
hassl-856	100	30	for	for	ADP
hassl-856	100	31	shaping	shape	VERB
hassl-856	100	32	the	the	DET
hassl-856	100	33	future	future	NOUN
hassl-856	100	34	of	of	ADP
hassl-856	100	35	the	the	DET
hassl-856	100	36	nation	nation	NOUN
hassl-856	100	37	.	.	PUNCT
hassl-856	101	1	2	2	X
hassl-856	101	2	.	.	X
hassl-856	101	3	literature	literature	NOUN
hassl-856	101	4	review	review	VERB
hassl-856	101	5	2.1	2.1	NUM
hassl-856	101	6	.	.	PUNCT
hassl-856	102	1	brand	brand	NOUN
hassl-856	102	2	loyalty	loyalty	NOUN
hassl-856	102	3	brand	brand	NOUN
hassl-856	102	4	loyalty	loyalty	NOUN
hassl-856	102	5	by	by	ADP
hassl-856	102	6	definition	definition	NOUN
hassl-856	102	7	is	be	AUX
hassl-856	102	8	the	the	DET
hassl-856	102	9	tendency	tendency	NOUN
hassl-856	102	10	of	of	ADP
hassl-856	102	11	a	a	DET
hassl-856	102	12	customer	customer	NOUN
hassl-856	102	13	/	/	SYM
hassl-856	102	14	service	service	NOUN
hassl-856	102	15	user	user	NOUN
hassl-856	102	16	to	to	PART
hassl-856	102	17	continue	continue	VERB
hassl-856	102	18	buying	buy	VERB
hassl-856	102	19	a	a	DET
hassl-856	102	20	product	product	NOUN
hassl-856	102	21	or	or	CCONJ
hassl-856	102	22	using	use	VERB
hassl-856	102	23	a	a	DET
hassl-856	102	24	service	service	NOUN
hassl-856	102	25	from	from	ADP
hassl-856	102	26	the	the	DET
hassl-856	102	27	same	same	ADJ
hassl-856	102	28	brand	brand	NOUN
hassl-856	102	29	or	or	CCONJ
hassl-856	102	30	company	company	NOUN
hassl-856	102	31	over	over	ADP
hassl-856	102	32	a	a	DET
hassl-856	102	33	period	period	NOUN
hassl-856	102	34	of	of	ADP
hassl-856	102	35	time	time	NOUN
hassl-856	102	36	owing	owe	VERB
hassl-856	102	37	to	to	ADP
hassl-856	102	38	a	a	DET
hassl-856	102	39	nurtured	nurture	VERB
hassl-856	102	40	relationship	relationship	NOUN
hassl-856	102	41	between	between	ADP
hassl-856	102	42	both	both	DET
hassl-856	102	43	user	user	NOUN
hassl-856	102	44	and	and	CCONJ
hassl-856	102	45	provider	provider	NOUN
hassl-856	102	46	or	or	CCONJ
hassl-856	102	47	manufacturer	manufacturer	NOUN
hassl-856	102	48	and	and	CCONJ
hassl-856	102	49	consumer	consumer	NOUN
hassl-856	102	50	.	.	PUNCT
hassl-856	103	1	brand	brand	NOUN
hassl-856	103	2	loyalty	loyalty	NOUN
hassl-856	103	3	can	can	AUX
hassl-856	103	4	be	be	AUX
hassl-856	103	5	explained	explain	VERB
hassl-856	103	6	in	in	ADP
hassl-856	103	7	a	a	DET
hassl-856	103	8	larger	large	ADJ
hassl-856	103	9	context	context	NOUN
hassl-856	103	10	than	than	ADP
hassl-856	103	11	a	a	DET
hassl-856	103	12	set	set	NOUN
hassl-856	103	13	of	of	ADP
hassl-856	103	14	repetitive	repetitive	ADJ
hassl-856	103	15	distinct	distinct	ADJ
hassl-856	103	16	transactions	transaction	NOUN
hassl-856	103	17	between	between	ADP
hassl-856	103	18	consumers	consumer	NOUN
hassl-856	103	19	and	and	CCONJ
hassl-856	103	20	brands	brand	NOUN
hassl-856	103	21	.	.	PUNCT
hassl-856	104	1	brand	brand	NOUN
hassl-856	104	2	loyalty	loyalty	NOUN
hassl-856	104	3	can	can	AUX
hassl-856	104	4	be	be	AUX
hassl-856	104	5	defined	define	VERB
hassl-856	104	6	under	under	ADP
hassl-856	104	7	two	two	NUM
hassl-856	104	8	dimensions	dimension	NOUN
hassl-856	104	9	and	and	CCONJ
hassl-856	104	10	the	the	DET
hassl-856	104	11	first	first	ADJ
hassl-856	104	12	is	be	AUX
hassl-856	104	13	to	to	PART
hassl-856	104	14	interpret	interpret	VERB
hassl-856	104	15	loyalty	loyalty	NOUN
hassl-856	104	16	as	as	ADP
hassl-856	104	17	an	an	DET
hassl-856	104	18	observation	observation	NOUN
hassl-856	104	19	of	of	ADP
hassl-856	104	20	stable	stable	ADJ
hassl-856	104	21	purchases	purchase	NOUN
hassl-856	104	22	of	of	ADP
hassl-856	104	23	a	a	DET
hassl-856	104	24	certain	certain	ADJ
hassl-856	104	25	brand	brand	NOUN
hassl-856	104	26	over	over	ADP
hassl-856	104	27	a	a	DET
hassl-856	104	28	given	give	VERB
hassl-856	104	29	period	period	NOUN
hassl-856	104	30	of	of	ADP
hassl-856	104	31	time	time	NOUN
hassl-856	104	32	while	while	SCONJ
hassl-856	104	33	the	the	DET
hassl-856	104	34	other	other	ADJ
hassl-856	104	35	dimension	dimension	NOUN
hassl-856	104	36	may	may	AUX
hassl-856	104	37	define	define	VERB
hassl-856	104	38	loyalty	loyalty	NOUN
hassl-856	104	39	as	as	ADP
hassl-856	104	40	a	a	DET
hassl-856	104	41	product	product	NOUN
hassl-856	104	42	of	of	ADP
hassl-856	104	43	the	the	DET
hassl-856	104	44	motivation	motivation	NOUN
hassl-856	104	45	or	or	CCONJ
hassl-856	104	46	reasons	reason	NOUN
hassl-856	104	47	that	that	PRON
hassl-856	104	48	exist	exist	VERB
hassl-856	104	49	behind	behind	ADP
hassl-856	104	50	a	a	DET
hassl-856	104	51	decision	decision	NOUN
hassl-856	104	52	of	of	ADP
hassl-856	104	53	repeat	repeat	NOUN
hassl-856	104	54	purchasing	purchasing	NOUN
hassl-856	104	55	of	of	ADP
hassl-856	104	56	a	a	DET
hassl-856	104	57	product	product	NOUN
hassl-856	104	58	or	or	CCONJ
hassl-856	104	59	service	service	NOUN
hassl-856	104	60	(	(	PUNCT
hassl-856	104	61	amine	amine	NOUN
hassl-856	104	62	,	,	PUNCT
hassl-856	104	63	1998	1998	NUM
hassl-856	104	64	)	)	PUNCT
hassl-856	104	65	.	.	PUNCT
hassl-856	105	1	2.2	2.2	NUM
hassl-856	105	2	.	.	PUNCT
hassl-856	105	3	brand	brand	PROPN
hassl-856	105	4	trust	trust	PROPN
hassl-856	105	5	brand	brand	PROPN
hassl-856	105	6	trust	trust	PROPN
hassl-856	105	7	is	be	AUX
hassl-856	105	8	defined	define	VERB
hassl-856	105	9	as	as	ADP
hassl-856	105	10	the	the	DET
hassl-856	105	11	perceived	perceive	VERB
hassl-856	105	12	expectation	expectation	NOUN
hassl-856	105	13	of	of	ADP
hassl-856	105	14	a	a	DET
hassl-856	105	15	customer	customer	NOUN
hassl-856	105	16	or	or	CCONJ
hassl-856	105	17	service	service	NOUN
hassl-856	105	18	user	user	NOUN
hassl-856	105	19	towards	towards	ADP
hassl-856	105	20	the	the	DET
hassl-856	105	21	certain	certain	ADJ
hassl-856	105	22	brand	brand	NOUN
hassl-856	105	23	on	on	ADP
hassl-856	105	24	the	the	DET
hassl-856	105	25	basis	basis	NOUN
hassl-856	105	26	of	of	ADP
hassl-856	105	27	how	how	SCONJ
hassl-856	105	28	confident	confident	ADJ
hassl-856	105	29	he	he	PRON
hassl-856	105	30	/	/	PUNCT
hassl-856	106	1	she	she	PRON
hassl-856	106	2	is	be	AUX
hassl-856	106	3	in	in	ADP
hassl-856	106	4	the	the	DET
hassl-856	106	5	fact	fact	NOUN
hassl-856	106	6	that	that	SCONJ
hassl-856	106	7	the	the	DET
hassl-856	106	8	service	service	NOUN
hassl-856	106	9	provider	provider	NOUN
hassl-856	106	10	or	or	CCONJ
hassl-856	106	11	product	product	NOUN
hassl-856	106	12	manufacturer	manufacturer	NOUN
hassl-856	106	13	will	will	AUX
hassl-856	106	14	deliver	deliver	VERB
hassl-856	106	15	a	a	DET
hassl-856	106	16	product	product	NOUN
hassl-856	106	17	/	/	SYM
hassl-856	106	18	service	service	NOUN
hassl-856	106	19	which	which	PRON
hassl-856	106	20	would	would	AUX
hassl-856	106	21	qualify	qualify	VERB
hassl-856	106	22	and	and	CCONJ
hassl-856	106	23	fulfill	fulfill	VERB
hassl-856	106	24	the	the	DET
hassl-856	106	25	purpose	purpose	NOUN
hassl-856	106	26	of	of	ADP
hassl-856	106	27	that	that	DET
hassl-856	106	28	same	same	ADJ
hassl-856	106	29	product	product	NOUN
hassl-856	106	30	of	of	ADP
hassl-856	106	31	service	service	NOUN
hassl-856	106	32	(	(	PUNCT
hassl-856	106	33	chaudhuri	chaudhuri	NOUN
hassl-856	106	34	and	and	CCONJ
hassl-856	106	35	holbrook	holbrook	PROPN
hassl-856	106	36	,	,	PUNCT
hassl-856	106	37	2001	2001	NUM
hassl-856	106	38	)	)	PUNCT
hassl-856	106	39	.	.	PUNCT
hassl-856	107	1	the	the	DET
hassl-856	107	2	confidence	confidence	NOUN
hassl-856	107	3	of	of	ADP
hassl-856	107	4	customer	customer	NOUN
hassl-856	107	5	in	in	ADP
hassl-856	107	6	their	their	PRON
hassl-856	107	7	current	current	ADJ
hassl-856	107	8	school	school	NOUN
hassl-856	107	9	to	to	PART
hassl-856	107	10	provide	provide	VERB
hassl-856	107	11	quality	quality	NOUN
hassl-856	107	12	education	education	NOUN
hassl-856	107	13	and	and	CCONJ
hassl-856	107	14	fulfill	fulfill	VERB
hassl-856	107	15	other	other	ADJ
hassl-856	107	16	criteria	criterion	NOUN
hassl-856	107	17	which	which	PRON
hassl-856	107	18	are	be	AUX
hassl-856	107	19	expected	expect	VERB
hassl-856	107	20	is	be	AUX
hassl-856	107	21	basically	basically	ADV
hassl-856	107	22	brand	brand	NOUN
hassl-856	107	23	trust	trust	PROPN
hassl-856	107	24	.	.	PUNCT
hassl-856	108	1	brand	brand	PROPN
hassl-856	108	2	trust	trust	PROPN
hassl-856	108	3	is	be	AUX
hassl-856	108	4	the	the	DET
hassl-856	108	5	earlier	early	ADJ
hassl-856	108	6	or	or	CCONJ
hassl-856	108	7	preceding	precede	VERB
hassl-856	108	8	stage	stage	NOUN
hassl-856	108	9	of	of	ADP
hassl-856	108	10	ultimate	ultimate	ADJ
hassl-856	108	11	brand	brand	NOUN
hassl-856	108	12	loyalty	loyalty	NOUN
hassl-856	108	13	.	.	PUNCT
hassl-856	109	1	humanities	humanity	NOUN
hassl-856	109	2	and	and	CCONJ
hassl-856	109	3	social	social	ADJ
hassl-856	109	4	sciences	science	NOUN
hassl-856	109	5	letters	letter	NOUN
hassl-856	109	6	,	,	PUNCT
hassl-856	109	7	2020	2020	NUM
hassl-856	109	8	,	,	PUNCT
hassl-856	109	9	8(2	8(2	NUM
hassl-856	109	10	):	):	PUNCT
hassl-856	109	11	240	240	NUM
hassl-856	109	12	-	-	SYM
hassl-856	109	13	251	251	NUM
hassl-856	109	14	244	244	NUM
hassl-856	109	15	©	©	PROPN
hassl-856	109	16	2020	2020	NUM
hassl-856	109	17	conscientia	conscientia	PROPN
hassl-856	109	18	beam	beam	PROPN
hassl-856	109	19	.	.	PUNCT
hassl-856	110	1	all	all	DET
hassl-856	110	2	rights	right	NOUN
hassl-856	110	3	reserved	reserve	VERB
hassl-856	110	4	.	.	PUNCT
hassl-856	111	1	2.3	2.3	NUM
hassl-856	111	2	.	.	PUNCT
hassl-856	111	3	core	core	NOUN
hassl-856	111	4	service	service	NOUN
hassl-856	111	5	satisfaction	satisfaction	NOUN
hassl-856	111	6	a	a	DET
hassl-856	111	7	certain	certain	ADJ
hassl-856	111	8	service	service	NOUN
hassl-856	111	9	consists	consist	VERB
hassl-856	111	10	of	of	ADP
hassl-856	111	11	multiple	multiple	ADJ
hassl-856	111	12	value	value	NOUN
hassl-856	111	13	adding	add	VERB
hassl-856	111	14	provisions	provision	NOUN
hassl-856	111	15	which	which	PRON
hassl-856	111	16	are	be	AUX
hassl-856	111	17	included	include	VERB
hassl-856	111	18	in	in	ADP
hassl-856	111	19	the	the	DET
hassl-856	111	20	holistic	holistic	ADJ
hassl-856	111	21	service	service	NOUN
hassl-856	111	22	that	that	PRON
hassl-856	111	23	a	a	DET
hassl-856	111	24	customer	customer	NOUN
hassl-856	111	25	is	be	AUX
hassl-856	111	26	provided	provide	VERB
hassl-856	111	27	with	with	ADP
hassl-856	111	28	.	.	PUNCT
hassl-856	112	1	the	the	DET
hassl-856	112	2	truly	truly	ADV
hassl-856	112	3	basic	basic	ADJ
hassl-856	112	4	partial	partial	ADJ
hassl-856	112	5	sector	sector	NOUN
hassl-856	112	6	of	of	ADP
hassl-856	112	7	that	that	DET
hassl-856	112	8	service	service	NOUN
hassl-856	112	9	is	be	AUX
hassl-856	112	10	the	the	DET
hassl-856	112	11	core	core	NOUN
hassl-856	112	12	which	which	PRON
hassl-856	112	13	basically	basically	ADV
hassl-856	112	14	is	be	AUX
hassl-856	112	15	the	the	DET
hassl-856	112	16	actual	actual	ADJ
hassl-856	112	17	purpose	purpose	NOUN
hassl-856	112	18	of	of	ADP
hassl-856	112	19	using	use	VERB
hassl-856	112	20	the	the	DET
hassl-856	112	21	service	service	NOUN
hassl-856	112	22	.	.	PUNCT
hassl-856	113	1	the	the	DET
hassl-856	113	2	satisfaction	satisfaction	NOUN
hassl-856	113	3	of	of	ADP
hassl-856	113	4	customer	customer	NOUN
hassl-856	113	5	with	with	ADP
hassl-856	113	6	regards	regard	NOUN
hassl-856	113	7	to	to	ADP
hassl-856	113	8	the	the	DET
hassl-856	113	9	core	core	NOUN
hassl-856	113	10	service	service	NOUN
hassl-856	113	11	is	be	AUX
hassl-856	113	12	of	of	ADP
hassl-856	113	13	the	the	DET
hassl-856	113	14	utmost	utmost	ADJ
hassl-856	113	15	importance	importance	NOUN
hassl-856	113	16	.	.	PUNCT
hassl-856	114	1	this	this	DET
hassl-856	114	2	aspect	aspect	NOUN
hassl-856	114	3	of	of	ADP
hassl-856	114	4	quality	quality	NOUN
hassl-856	114	5	relates	relate	VERB
hassl-856	114	6	closely	closely	ADV
hassl-856	114	7	to	to	ADP
hassl-856	114	8	the	the	DET
hassl-856	114	9	perceived	perceive	VERB
hassl-856	114	10	quality	quality	NOUN
hassl-856	114	11	as	as	SCONJ
hassl-856	114	12	the	the	DET
hassl-856	114	13	evaluations	evaluation	NOUN
hassl-856	114	14	made	make	VERB
hassl-856	114	15	by	by	ADP
hassl-856	114	16	the	the	DET
hassl-856	114	17	customer	customer	NOUN
hassl-856	114	18	are	be	AUX
hassl-856	114	19	based	base	VERB
hassl-856	114	20	on	on	ADP
hassl-856	114	21	intangible	intangible	ADJ
hassl-856	114	22	product	product	NOUN
hassl-856	114	23	because	because	SCONJ
hassl-856	114	24	the	the	DET
hassl-856	114	25	service	service	NOUN
hassl-856	114	26	is	be	AUX
hassl-856	114	27	more	more	ADJ
hassl-856	114	28	of	of	ADP
hassl-856	114	29	an	an	DET
hassl-856	114	30	experience	experience	NOUN
hassl-856	114	31	rather	rather	ADV
hassl-856	114	32	than	than	ADP
hassl-856	114	33	something	something	PRON
hassl-856	114	34	tangible	tangible	ADJ
hassl-856	114	35	(	(	PUNCT
hassl-856	114	36	mcdougall	mcdougall	NOUN
hassl-856	114	37	and	and	CCONJ
hassl-856	114	38	levesque	levesque	PROPN
hassl-856	114	39	,	,	PUNCT
hassl-856	114	40	2000	2000	NUM
hassl-856	114	41	)	)	PUNCT
hassl-856	114	42	.	.	PUNCT
hassl-856	115	1	the	the	DET
hassl-856	115	2	core	core	NOUN
hassl-856	115	3	service	service	NOUN
hassl-856	115	4	of	of	ADP
hassl-856	115	5	school	school	NOUN
hassl-856	115	6	is	be	AUX
hassl-856	115	7	the	the	DET
hassl-856	115	8	provision	provision	NOUN
hassl-856	115	9	of	of	ADP
hassl-856	115	10	education	education	NOUN
hassl-856	115	11	and	and	CCONJ
hassl-856	115	12	that	that	PRON
hassl-856	115	13	is	be	AUX
hassl-856	115	14	the	the	DET
hassl-856	115	15	factor	factor	NOUN
hassl-856	115	16	most	most	ADV
hassl-856	115	17	perceived	perceive	VERB
hassl-856	115	18	value	value	NOUN
hassl-856	115	19	is	be	AUX
hassl-856	115	20	drawn	draw	VERB
hassl-856	115	21	from	from	ADP
hassl-856	115	22	.	.	PUNCT
hassl-856	116	1	the	the	DET
hassl-856	116	2	school	school	NOUN
hassl-856	116	3	also	also	ADV
hassl-856	116	4	provides	provide	VERB
hassl-856	116	5	other	other	ADJ
hassl-856	116	6	services	service	NOUN
hassl-856	116	7	such	such	ADJ
hassl-856	116	8	as	as	ADP
hassl-856	116	9	language	language	NOUN
hassl-856	116	10	development	development	NOUN
hassl-856	116	11	,	,	PUNCT
hassl-856	116	12	skills	skill	VERB
hassl-856	116	13	development	development	NOUN
hassl-856	116	14	and	and	CCONJ
hassl-856	116	15	extra	extra	ADJ
hassl-856	116	16	co	co	ADJ
hassl-856	116	17	-	-	ADJ
hassl-856	116	18	curricular	curricular	ADJ
hassl-856	116	19	activities	activity	NOUN
hassl-856	116	20	but	but	CCONJ
hassl-856	116	21	the	the	DET
hassl-856	116	22	native	native	ADJ
hassl-856	116	23	service	service	NOUN
hassl-856	116	24	is	be	AUX
hassl-856	116	25	education	education	NOUN
hassl-856	116	26	.	.	PUNCT
hassl-856	117	1	2.4	2.4	NUM
hassl-856	117	2	.	.	PUNCT
hassl-856	117	3	perceived	perceive	VERB
hassl-856	117	4	switching	switch	VERB
hassl-856	117	5	cost	cost	NOUN
hassl-856	117	6	switching	switching	NOUN
hassl-856	117	7	can	can	AUX
hassl-856	117	8	be	be	AUX
hassl-856	117	9	defined	define	VERB
hassl-856	117	10	as	as	ADP
hassl-856	117	11	the	the	DET
hassl-856	117	12	tendency	tendency	NOUN
hassl-856	117	13	of	of	ADP
hassl-856	117	14	consumer	consumer	NOUN
hassl-856	117	15	or	or	CCONJ
hassl-856	117	16	service	service	NOUN
hassl-856	117	17	provider	provider	NOUN
hassl-856	117	18	to	to	PART
hassl-856	117	19	move	move	VERB
hassl-856	117	20	from	from	ADP
hassl-856	117	21	one	one	NUM
hassl-856	117	22	brand	brand	NOUN
hassl-856	117	23	to	to	ADP
hassl-856	117	24	another	another	PRON
hassl-856	117	25	.	.	PUNCT
hassl-856	118	1	the	the	DET
hassl-856	118	2	increase	increase	NOUN
hassl-856	118	3	in	in	ADP
hassl-856	118	4	technology	technology	NOUN
hassl-856	118	5	has	have	AUX
hassl-856	118	6	led	lead	VERB
hassl-856	118	7	to	to	ADP
hassl-856	118	8	existence	existence	NOUN
hassl-856	118	9	of	of	ADP
hassl-856	118	10	very	very	ADV
hassl-856	118	11	aware	aware	ADJ
hassl-856	118	12	customers	customer	NOUN
hassl-856	118	13	who	who	PRON
hassl-856	118	14	know	know	VERB
hassl-856	118	15	all	all	DET
hassl-856	118	16	the	the	DET
hassl-856	118	17	alternatives	alternative	NOUN
hassl-856	118	18	what	what	PRON
hassl-856	118	19	each	each	PRON
hassl-856	118	20	has	have	VERB
hassl-856	118	21	to	to	PART
hassl-856	118	22	offer	offer	VERB
hassl-856	118	23	.	.	PUNCT
hassl-856	119	1	this	this	PRON
hassl-856	119	2	means	mean	VERB
hassl-856	119	3	that	that	SCONJ
hassl-856	119	4	changing	change	VERB
hassl-856	119	5	brands	brand	NOUN
hassl-856	119	6	is	be	AUX
hassl-856	119	7	something	something	PRON
hassl-856	119	8	very	very	ADV
hassl-856	119	9	common	common	ADJ
hassl-856	119	10	in	in	ADP
hassl-856	119	11	the	the	DET
hassl-856	119	12	modern	modern	ADJ
hassl-856	119	13	era	era	NOUN
hassl-856	119	14	.	.	PUNCT
hassl-856	120	1	on	on	ADP
hassl-856	120	2	the	the	DET
hassl-856	120	3	contrary	contrary	NOUN
hassl-856	120	4	to	to	ADP
hassl-856	120	5	all	all	DET
hassl-856	120	6	the	the	DET
hassl-856	120	7	attractive	attractive	ADJ
hassl-856	120	8	features	feature	NOUN
hassl-856	120	9	that	that	SCONJ
hassl-856	120	10	a	a	DET
hassl-856	120	11	customer	customer	NOUN
hassl-856	120	12	may	may	AUX
hassl-856	120	13	be	be	AUX
hassl-856	120	14	attracted	attract	VERB
hassl-856	120	15	to	to	ADP
hassl-856	120	16	in	in	ADP
hassl-856	120	17	another	another	DET
hassl-856	120	18	brand	brand	NOUN
hassl-856	120	19	’s	’s	PART
hassl-856	120	20	offering	offering	NOUN
hassl-856	120	21	,	,	PUNCT
hassl-856	120	22	there	there	PRON
hassl-856	120	23	is	be	VERB
hassl-856	120	24	a	a	DET
hassl-856	120	25	cost	cost	NOUN
hassl-856	120	26	associated	associate	VERB
hassl-856	120	27	with	with	ADP
hassl-856	120	28	changing	change	VERB
hassl-856	120	29	brands	brand	NOUN
hassl-856	120	30	.	.	PUNCT
hassl-856	121	1	this	this	PRON
hassl-856	121	2	holds	hold	VERB
hassl-856	121	3	even	even	ADV
hassl-856	121	4	truer	truer	ADV
hassl-856	121	5	for	for	ADP
hassl-856	121	6	the	the	DET
hassl-856	121	7	service	service	NOUN
hassl-856	121	8	industry	industry	NOUN
hassl-856	121	9	because	because	SCONJ
hassl-856	121	10	switching	switch	VERB
hassl-856	121	11	can	can	AUX
hassl-856	121	12	lead	lead	VERB
hassl-856	121	13	to	to	ADP
hassl-856	121	14	waste	waste	VERB
hassl-856	121	15	of	of	ADP
hassl-856	121	16	prepaid	prepaid	ADJ
hassl-856	121	17	subscriptions	subscription	NOUN
hassl-856	121	18	and	and	CCONJ
hassl-856	121	19	other	other	ADJ
hassl-856	121	20	relevant	relevant	ADJ
hassl-856	121	21	products	product	NOUN
hassl-856	121	22	one	one	PRON
hassl-856	121	23	has	have	AUX
hassl-856	121	24	already	already	ADV
hassl-856	121	25	paid	pay	VERB
hassl-856	121	26	for	for	ADP
hassl-856	121	27	in	in	ADP
hassl-856	121	28	order	order	NOUN
hassl-856	121	29	to	to	PART
hassl-856	121	30	utilize	utilize	VERB
hassl-856	121	31	the	the	DET
hassl-856	121	32	service	service	NOUN
hassl-856	121	33	.	.	PUNCT
hassl-856	122	1	researchers	researcher	NOUN
hassl-856	122	2	believe	believe	VERB
hassl-856	122	3	that	that	SCONJ
hassl-856	122	4	the	the	DET
hassl-856	122	5	strength	strength	NOUN
hassl-856	122	6	of	of	ADP
hassl-856	122	7	effect	effect	NOUN
hassl-856	122	8	in	in	ADP
hassl-856	122	9	case	case	NOUN
hassl-856	122	10	of	of	ADP
hassl-856	122	11	switching	switch	VERB
hassl-856	122	12	cost	cost	NOUN
hassl-856	122	13	depends	depend	VERB
hassl-856	122	14	on	on	ADP
hassl-856	122	15	the	the	DET
hassl-856	122	16	specific	specific	ADJ
hassl-856	122	17	situation	situation	NOUN
hassl-856	122	18	and	and	CCONJ
hassl-856	122	19	also	also	ADV
hassl-856	122	20	they	they	PRON
hassl-856	122	21	type	type	NOUN
hassl-856	122	22	of	of	ADP
hassl-856	122	23	industry	industry	NOUN
hassl-856	122	24	under	under	ADP
hassl-856	122	25	consideration	consideration	NOUN
hassl-856	122	26	(	(	PUNCT
hassl-856	122	27	yang	yang	PROPN
hassl-856	122	28	and	and	CCONJ
hassl-856	122	29	peterson	peterson	PROPN
hassl-856	122	30	,	,	PUNCT
hassl-856	122	31	2004	2004	NUM
hassl-856	122	32	)	)	PUNCT
hassl-856	122	33	.	.	PUNCT
hassl-856	123	1	the	the	PRON
hassl-856	123	2	higher	high	ADJ
hassl-856	123	3	the	the	DET
hassl-856	123	4	switching	switch	VERB
hassl-856	123	5	cost	cost	NOUN
hassl-856	123	6	,	,	PUNCT
hassl-856	123	7	higher	high	ADJ
hassl-856	123	8	will	will	AUX
hassl-856	123	9	be	be	AUX
hassl-856	123	10	the	the	DET
hassl-856	123	11	brand	brand	NOUN
hassl-856	123	12	loyalty	loyalty	NOUN
hassl-856	123	13	because	because	SCONJ
hassl-856	123	14	the	the	DET
hassl-856	123	15	extra	extra	ADJ
hassl-856	123	16	cost	cost	NOUN
hassl-856	123	17	will	will	AUX
hassl-856	123	18	add	add	VERB
hassl-856	123	19	reluctance	reluctance	NOUN
hassl-856	123	20	to	to	ADP
hassl-856	123	21	a	a	DET
hassl-856	123	22	user	user	NOUN
hassl-856	123	23	or	or	CCONJ
hassl-856	123	24	customer	customer	NOUN
hassl-856	123	25	who	who	PRON
hassl-856	123	26	may	may	AUX
hassl-856	123	27	be	be	AUX
hassl-856	123	28	considering	consider	VERB
hassl-856	123	29	switching	switch	VERB
hassl-856	123	30	.	.	PUNCT
hassl-856	124	1	the	the	DET
hassl-856	124	2	school	school	NOUN
hassl-856	124	3	industry	industry	NOUN
hassl-856	124	4	carries	carry	VERB
hassl-856	124	5	switching	switch	VERB
hassl-856	124	6	cost	cost	NOUN
hassl-856	124	7	in	in	ADP
hassl-856	124	8	terms	term	NOUN
hassl-856	124	9	of	of	ADP
hassl-856	124	10	uniform	uniform	NOUN
hassl-856	124	11	,	,	PUNCT
hassl-856	124	12	syllabus	syllabus	ADJ
hassl-856	124	13	and	and	CCONJ
hassl-856	124	14	in	in	ADP
hassl-856	124	15	some	some	DET
hassl-856	124	16	cases	case	NOUN
hassl-856	124	17	transportation	transportation	NOUN
hassl-856	124	18	.	.	PUNCT
hassl-856	125	1	the	the	DET
hassl-856	125	2	research	research	NOUN
hassl-856	125	3	analyses	analyse	VERB
hassl-856	125	4	the	the	DET
hassl-856	125	5	effect	effect	NOUN
hassl-856	125	6	of	of	ADP
hassl-856	125	7	said	say	VERB
hassl-856	125	8	switching	switch	VERB
hassl-856	125	9	cost	cost	NOUN
hassl-856	125	10	on	on	ADP
hassl-856	125	11	brand	brand	NOUN
hassl-856	125	12	loyalty	loyalty	NOUN
hassl-856	125	13	.	.	PUNCT
hassl-856	126	1	2.5	2.5	NUM
hassl-856	126	2	.	.	PUNCT
hassl-856	126	3	attractiveness	attractiveness	NOUN
hassl-856	126	4	of	of	ADP
hassl-856	126	5	alternatives	alternative	NOUN
hassl-856	126	6	the	the	DET
hassl-856	126	7	customer	customer	NOUN
hassl-856	126	8	evaluates	evaluate	VERB
hassl-856	126	9	all	all	DET
hassl-856	126	10	options	option	NOUN
hassl-856	126	11	available	available	ADJ
hassl-856	126	12	to	to	ADP
hassl-856	126	13	him	he	PRON
hassl-856	126	14	/	/	SYM
hassl-856	126	15	her	she	PRON
hassl-856	126	16	for	for	ADP
hassl-856	126	17	a	a	DET
hassl-856	126	18	certain	certain	ADJ
hassl-856	126	19	product	product	NOUN
hassl-856	126	20	or	or	CCONJ
hassl-856	126	21	service	service	NOUN
hassl-856	126	22	needed	need	VERB
hassl-856	126	23	.	.	PUNCT
hassl-856	127	1	the	the	DET
hassl-856	127	2	case	case	NOUN
hassl-856	127	3	depends	depend	VERB
hassl-856	127	4	on	on	ADP
hassl-856	127	5	the	the	DET
hassl-856	127	6	quality	quality	NOUN
hassl-856	127	7	perceived	perceive	VERB
hassl-856	127	8	by	by	ADP
hassl-856	127	9	the	the	DET
hassl-856	127	10	customer	customer	NOUN
hassl-856	127	11	with	with	ADP
hassl-856	127	12	regards	regard	NOUN
hassl-856	127	13	to	to	ADP
hassl-856	127	14	the	the	DET
hassl-856	127	15	options	option	NOUN
hassl-856	127	16	available	available	ADJ
hassl-856	127	17	brands	brand	NOUN
hassl-856	127	18	and	and	CCONJ
hassl-856	127	19	this	this	DET
hassl-856	127	20	factor	factor	NOUN
hassl-856	127	21	influences	influence	VERB
hassl-856	127	22	the	the	DET
hassl-856	127	23	customer	customer	NOUN
hassl-856	127	24	to	to	PART
hassl-856	127	25	either	either	CCONJ
hassl-856	127	26	stay	stay	VERB
hassl-856	127	27	loyal	loyal	ADJ
hassl-856	127	28	to	to	ADP
hassl-856	127	29	current	current	ADJ
hassl-856	127	30	brand	brand	NOUN
hassl-856	127	31	or	or	CCONJ
hassl-856	127	32	move	move	VERB
hassl-856	127	33	over	over	ADP
hassl-856	127	34	to	to	ADP
hassl-856	127	35	one	one	NUM
hassl-856	127	36	of	of	ADP
hassl-856	127	37	the	the	DET
hassl-856	127	38	competitors	competitor	NOUN
hassl-856	127	39	(	(	PUNCT
hassl-856	127	40	oliver	oliver	ADV
hassl-856	127	41	,	,	PUNCT
hassl-856	127	42	1999	1999	NUM
hassl-856	127	43	)	)	PUNCT
hassl-856	127	44	.	.	PUNCT
hassl-856	128	1	the	the	DET
hassl-856	128	2	major	major	ADJ
hassl-856	128	3	trigger	trigger	NOUN
hassl-856	128	4	for	for	ADP
hassl-856	128	5	consideration	consideration	NOUN
hassl-856	128	6	to	to	PART
hassl-856	128	7	move	move	VERB
hassl-856	128	8	to	to	ADP
hassl-856	128	9	a	a	DET
hassl-856	128	10	competitor	competitor	NOUN
hassl-856	128	11	is	be	AUX
hassl-856	128	12	the	the	DET
hassl-856	128	13	cost	cost	NOUN
hassl-856	128	14	-	-	PUNCT
hassl-856	128	15	benefit	benefit	NOUN
hassl-856	128	16	comparison	comparison	NOUN
hassl-856	128	17	or	or	CCONJ
hassl-856	128	18	what	what	PRON
hassl-856	128	19	may	may	AUX
hassl-856	128	20	be	be	AUX
hassl-856	128	21	called	call	VERB
hassl-856	128	22	value	value	NOUN
hassl-856	128	23	for	for	ADP
hassl-856	128	24	money	money	NOUN
hassl-856	128	25	aspect	aspect	NOUN
hassl-856	128	26	which	which	PRON
hassl-856	128	27	is	be	AUX
hassl-856	128	28	used	use	VERB
hassl-856	128	29	to	to	PART
hassl-856	128	30	analyze	analyze	VERB
hassl-856	128	31	the	the	DET
hassl-856	128	32	intelligence	intelligence	NOUN
hassl-856	128	33	of	of	ADP
hassl-856	128	34	making	make	VERB
hassl-856	128	35	such	such	DET
hassl-856	128	36	a	a	DET
hassl-856	128	37	decision	decision	NOUN
hassl-856	128	38	of	of	ADP
hassl-856	128	39	moving	move	VERB
hassl-856	128	40	to	to	ADP
hassl-856	128	41	a	a	DET
hassl-856	128	42	competitor	competitor	NOUN
hassl-856	128	43	(	(	PUNCT
hassl-856	128	44	blut	blut	PROPN
hassl-856	128	45	et	et	PROPN
hassl-856	128	46	al	al	PROPN
hassl-856	128	47	.	.	PROPN
hassl-856	128	48	,	,	PUNCT
hassl-856	128	49	2007	2007	NUM
hassl-856	128	50	)	)	PUNCT
hassl-856	128	51	.	.	PUNCT
hassl-856	129	1	brand	brand	NOUN
hassl-856	129	2	loyalty	loyalty	NOUN
hassl-856	129	3	is	be	AUX
hassl-856	129	4	achievable	achievable	ADJ
hassl-856	129	5	by	by	ADP
hassl-856	129	6	a	a	DET
hassl-856	129	7	time	time	NOUN
hassl-856	129	8	consuming	consume	VERB
hassl-856	129	9	construction	construction	NOUN
hassl-856	129	10	of	of	ADP
hassl-856	129	11	benefit	benefit	NOUN
hassl-856	129	12	based	base	VERB
hassl-856	129	13	relationship	relationship	NOUN
hassl-856	129	14	between	between	ADP
hassl-856	129	15	user	user	NOUN
hassl-856	129	16	and	and	CCONJ
hassl-856	129	17	provider	provider	NOUN
hassl-856	129	18	and	and	CCONJ
hassl-856	129	19	high	high	ADJ
hassl-856	129	20	service	service	NOUN
hassl-856	129	21	satisfaction	satisfaction	NOUN
hassl-856	129	22	,	,	PUNCT
hassl-856	129	23	high	high	ADJ
hassl-856	129	24	switching	switching	NOUN
hassl-856	129	25	cost	cost	NOUN
hassl-856	129	26	and	and	CCONJ
hassl-856	129	27	low	low	ADJ
hassl-856	129	28	attractiveness	attractiveness	NOUN
hassl-856	129	29	of	of	ADP
hassl-856	129	30	alternatives	alternative	NOUN
hassl-856	129	31	all	all	PRON
hassl-856	129	32	affect	affect	VERB
hassl-856	129	33	the	the	DET
hassl-856	129	34	relationship	relationship	NOUN
hassl-856	129	35	of	of	ADP
hassl-856	129	36	brand	brand	NOUN
hassl-856	129	37	loyalty	loyalty	NOUN
hassl-856	129	38	.	.	PUNCT
hassl-856	130	1	after	after	ADV
hassl-856	130	2	all	all	ADV
hassl-856	130	3	,	,	PUNCT
hassl-856	130	4	providing	provide	VERB
hassl-856	130	5	the	the	DET
hassl-856	130	6	core	core	NOUN
hassl-856	130	7	service	service	NOUN
hassl-856	130	8	is	be	AUX
hassl-856	130	9	the	the	DET
hassl-856	130	10	main	main	ADJ
hassl-856	130	11	concern	concern	NOUN
hassl-856	130	12	.	.	PUNCT
hassl-856	131	1	hence	hence	ADV
hassl-856	131	2	,	,	PUNCT
hassl-856	131	3	the	the	DET
hassl-856	131	4	following	follow	VERB
hassl-856	131	5	hypotheses	hypothesis	NOUN
hassl-856	131	6	are	be	AUX
hassl-856	131	7	proposed	propose	VERB
hassl-856	131	8	;	;	PUNCT
hassl-856	131	9	h1	h1	PROPN
hassl-856	131	10	:	:	PUNCT
hassl-856	131	11	the	the	DET
hassl-856	131	12	effect	effect	NOUN
hassl-856	131	13	of	of	ADP
hassl-856	131	14	core	core	NOUN
hassl-856	131	15	service	service	NOUN
hassl-856	131	16	satisfaction	satisfaction	NOUN
hassl-856	131	17	significantly	significantly	ADV
hassl-856	131	18	influences	influence	VERB
hassl-856	131	19	the	the	DET
hassl-856	131	20	brand	brand	PROPN
hassl-856	131	21	trust	trust	PROPN
hassl-856	131	22	.	.	PUNCT
hassl-856	132	1	h2	h2	PROPN
hassl-856	132	2	:	:	PUNCT
hassl-856	132	3	the	the	DET
hassl-856	132	4	effect	effect	NOUN
hassl-856	132	5	of	of	ADP
hassl-856	132	6	perceived	perceive	VERB
hassl-856	132	7	switching	switching	NOUN
hassl-856	132	8	cost	cost	NOUN
hassl-856	132	9	significantly	significantly	ADV
hassl-856	132	10	influences	influence	VERB
hassl-856	132	11	the	the	DET
hassl-856	132	12	brand	brand	PROPN
hassl-856	132	13	trust	trust	PROPN
hassl-856	132	14	.	.	PUNCT
hassl-856	133	1	h3	h3	NOUN
hassl-856	133	2	:	:	PUNCT
hassl-856	133	3	attractiveness	attractiveness	NOUN
hassl-856	133	4	of	of	ADP
hassl-856	133	5	alternatives	alternative	NOUN
hassl-856	133	6	significantly	significantly	ADV
hassl-856	133	7	influences	influence	VERB
hassl-856	133	8	the	the	DET
hassl-856	133	9	brand	brand	PROPN
hassl-856	133	10	trust	trust	PROPN
hassl-856	133	11	.	.	PUNCT
hassl-856	134	1	h4	h4	NOUN
hassl-856	134	2	:	:	PUNCT
hassl-856	134	3	the	the	DET
hassl-856	134	4	brand	brand	PROPN
hassl-856	134	5	trust	trust	PROPN
hassl-856	134	6	significantly	significantly	ADV
hassl-856	134	7	influences	influence	VERB
hassl-856	134	8	the	the	DET
hassl-856	134	9	brand	brand	NOUN
hassl-856	134	10	loyalty	loyalty	NOUN
hassl-856	134	11	.	.	PUNCT
hassl-856	135	1	based	base	VERB
hassl-856	135	2	upon	upon	SCONJ
hassl-856	135	3	the	the	DET
hassl-856	135	4	above	above	ADJ
hassl-856	135	5	hypotheses	hypothesis	NOUN
hassl-856	135	6	,	,	PUNCT
hassl-856	135	7	following	follow	VERB
hassl-856	135	8	theoretical	theoretical	ADJ
hassl-856	135	9	model	model	NOUN
hassl-856	135	10	is	be	AUX
hassl-856	135	11	proposed	propose	VERB
hassl-856	135	12	in	in	ADP
hassl-856	135	13	the	the	DET
hassl-856	135	14	figure	figure	NOUN
hassl-856	135	15	1	1	NUM
hassl-856	135	16	.	.	NOUN
hassl-856	135	17	3	3	NUM
hassl-856	135	18	.	.	X
hassl-856	135	19	methodology	methodology	NOUN
hassl-856	135	20	for	for	ADP
hassl-856	135	21	this	this	DET
hassl-856	135	22	study	study	NOUN
hassl-856	135	23	,	,	PUNCT
hassl-856	135	24	the	the	DET
hassl-856	135	25	reliance	reliance	NOUN
hassl-856	135	26	was	be	AUX
hassl-856	135	27	largely	largely	ADV
hassl-856	135	28	on	on	ADP
hassl-856	135	29	the	the	DET
hassl-856	135	30	information	information	NOUN
hassl-856	135	31	gathered	gather	VERB
hassl-856	135	32	by	by	ADP
hassl-856	135	33	a	a	DET
hassl-856	135	34	survey	survey	NOUN
hassl-856	135	35	and	and	CCONJ
hassl-856	135	36	the	the	DET
hassl-856	135	37	instrument	instrument	NOUN
hassl-856	135	38	used	use	VERB
hassl-856	135	39	was	be	AUX
hassl-856	135	40	a	a	DET
hassl-856	135	41	questionnaire	questionnaire	NOUN
hassl-856	135	42	.	.	PUNCT
hassl-856	136	1	respondents	respondent	NOUN
hassl-856	136	2	showed	show	VERB
hassl-856	136	3	the	the	DET
hassl-856	136	4	extent	extent	NOUN
hassl-856	136	5	of	of	ADP
hassl-856	136	6	their	their	PRON
hassl-856	136	7	agreement	agreement	NOUN
hassl-856	136	8	with	with	ADP
hassl-856	136	9	each	each	DET
hassl-856	136	10	item	item	NOUN
hassl-856	136	11	on	on	ADP
hassl-856	136	12	the	the	DET
hassl-856	136	13	likert	likert	ADJ
hassl-856	136	14	scale	scale	NOUN
hassl-856	136	15	of	of	ADP
hassl-856	136	16	five	five	NUM
hassl-856	136	17	-point	-point	NOUN
hassl-856	136	18	that	that	PRON
hassl-856	136	19	range	range	VERB
hassl-856	136	20	from	from	ADP
hassl-856	136	21	“	"	PUNCT
hassl-856	136	22	1=	1=	X
hassl-856	136	23	strongly	strongly	ADV
hassl-856	136	24	disagree	disagree	VERB
hassl-856	136	25	”	"	PUNCT
hassl-856	136	26	to	to	ADP
hassl-856	136	27	“	"	PUNCT
hassl-856	136	28	5=	5=	PROPN
hassl-856	136	29	strongly	strongly	ADV
hassl-856	136	30	agree	agree	VERB
hassl-856	136	31	.	.	PUNCT
hassl-856	137	1	the	the	DET
hassl-856	137	2	questionnaire	questionnaire	NOUN
hassl-856	137	3	is	be	AUX
hassl-856	137	4	comprised	comprise	VERB
hassl-856	137	5	of	of	ADP
hassl-856	137	6	three	three	NUM
hassl-856	137	7	sections	section	NOUN
hassl-856	137	8	humanities	humanity	NOUN
hassl-856	137	9	and	and	CCONJ
hassl-856	137	10	social	social	ADJ
hassl-856	137	11	sciences	science	NOUN
hassl-856	137	12	letters	letter	NOUN
hassl-856	137	13	,	,	PUNCT
hassl-856	137	14	2020	2020	NUM
hassl-856	137	15	,	,	PUNCT
hassl-856	137	16	8(2	8(2	NUM
hassl-856	137	17	):	):	PUNCT
hassl-856	137	18	240	240	NUM
hassl-856	137	19	-	-	SYM
hassl-856	137	20	251	251	NUM
hassl-856	137	21	245	245	NUM
hassl-856	137	22	©	©	PROPN
hassl-856	137	23	2020	2020	NUM
hassl-856	137	24	conscientia	conscientia	PROPN
hassl-856	137	25	beam	beam	PROPN
hassl-856	137	26	.	.	PUNCT
hassl-856	138	1	all	all	DET
hassl-856	138	2	rights	right	NOUN
hassl-856	138	3	reserved	reserve	VERB
hassl-856	138	4	.	.	PUNCT
hassl-856	139	1	that	that	PRON
hassl-856	139	2	include	include	VERB
hassl-856	139	3	demographics	demographic	NOUN
hassl-856	139	4	with	with	ADP
hassl-856	139	5	20	20	NUM
hassl-856	139	6	items	item	NOUN
hassl-856	139	7	split	split	VERB
hassl-856	139	8	between	between	ADP
hassl-856	139	9	the	the	DET
hassl-856	139	10	five	five	NUM
hassl-856	139	11	variables	variable	NOUN
hassl-856	139	12	namely	namely	ADV
hassl-856	139	13	:	:	PUNCT
hassl-856	139	14	core	core	NOUN
hassl-856	139	15	service	service	NOUN
hassl-856	139	16	satisfaction	satisfaction	NOUN
hassl-856	139	17	,	,	PUNCT
hassl-856	139	18	perceived	perceive	VERB
hassl-856	139	19	switching	switching	NOUN
hassl-856	139	20	cost	cost	NOUN
hassl-856	139	21	,	,	PUNCT
hassl-856	139	22	attractiveness	attractiveness	NOUN
hassl-856	139	23	of	of	ADP
hassl-856	139	24	alternatives	alternative	NOUN
hassl-856	139	25	,	,	PUNCT
hassl-856	139	26	brand	brand	NOUN
hassl-856	139	27	trust	trust	NOUN
hassl-856	139	28	and	and	CCONJ
hassl-856	139	29	brand	brand	NOUN
hassl-856	139	30	loyalty	loyalty	NOUN
hassl-856	139	31	.	.	PUNCT
hassl-856	140	1	the	the	DET
hassl-856	140	2	scales	scale	NOUN
hassl-856	140	3	used	use	VERB
hassl-856	140	4	in	in	ADP
hassl-856	140	5	the	the	DET
hassl-856	140	6	study	study	NOUN
hassl-856	140	7	were	be	AUX
hassl-856	140	8	adopted	adopt	VERB
hassl-856	140	9	from	from	ADP
hassl-856	140	10	previous	previous	ADJ
hassl-856	140	11	literature	literature	NOUN
hassl-856	140	12	and	and	CCONJ
hassl-856	140	13	published	publish	VERB
hassl-856	140	14	studies	study	NOUN
hassl-856	140	15	.	.	PUNCT
hassl-856	141	1	moreover	moreover	ADV
hassl-856	141	2	,	,	PUNCT
hassl-856	141	3	these	these	DET
hassl-856	141	4	scales	scale	NOUN
hassl-856	141	5	were	be	AUX
hassl-856	141	6	transformed	transform	VERB
hassl-856	141	7	for	for	ADP
hassl-856	141	8	our	our	PRON
hassl-856	141	9	context	context	NOUN
hassl-856	141	10	of	of	ADP
hassl-856	141	11	the	the	DET
hassl-856	141	12	study	study	NOUN
hassl-856	141	13	.	.	PUNCT
hassl-856	142	1	figure-1	figure-1	NOUN
hassl-856	142	2	.	.	PUNCT
hassl-856	142	3	theoretical	theoretical	ADJ
hassl-856	142	4	framework	framework	NOUN
hassl-856	142	5	.	.	PUNCT
hassl-856	143	1	it	it	PRON
hassl-856	143	2	was	be	AUX
hassl-856	143	3	designed	design	VERB
hassl-856	143	4	carefully	carefully	ADV
hassl-856	143	5	according	accord	VERB
hassl-856	143	6	to	to	ADP
hassl-856	143	7	the	the	DET
hassl-856	143	8	context	context	NOUN
hassl-856	143	9	and	and	CCONJ
hassl-856	143	10	scope	scope	NOUN
hassl-856	143	11	of	of	ADP
hassl-856	143	12	our	our	PRON
hassl-856	143	13	study	study	NOUN
hassl-856	143	14	.	.	PUNCT
hassl-856	144	1	pilot	pilot	NOUN
hassl-856	144	2	testing	testing	NOUN
hassl-856	144	3	was	be	AUX
hassl-856	144	4	required	require	VERB
hassl-856	144	5	as	as	SCONJ
hassl-856	144	6	some	some	PRON
hassl-856	144	7	of	of	ADP
hassl-856	144	8	the	the	DET
hassl-856	144	9	items	item	NOUN
hassl-856	144	10	were	be	AUX
hassl-856	144	11	redesigned	redesign	VERB
hassl-856	144	12	to	to	PART
hassl-856	144	13	fit	fit	VERB
hassl-856	144	14	in	in	ADP
hassl-856	144	15	the	the	DET
hassl-856	144	16	scope	scope	NOUN
hassl-856	144	17	.	.	PUNCT
hassl-856	145	1	so	so	ADV
hassl-856	145	2	,	,	PUNCT
hassl-856	145	3	in	in	ADP
hassl-856	145	4	pilot	pilot	NOUN
hassl-856	145	5	testing	testing	NOUN
hassl-856	145	6	of	of	ADP
hassl-856	145	7	the	the	DET
hassl-856	145	8	questionnaire	questionnaire	NOUN
hassl-856	145	9	,	,	PUNCT
hassl-856	145	10	we	we	PRON
hassl-856	145	11	did	do	AUX
hassl-856	145	12	refinement	refinement	NOUN
hassl-856	145	13	process	process	NOUN
hassl-856	145	14	consisted	consist	VERB
hassl-856	145	15	of	of	ADP
hassl-856	145	16	analysis	analysis	NOUN
hassl-856	145	17	of	of	ADP
hassl-856	145	18	validity	validity	NOUN
hassl-856	145	19	and	and	CCONJ
hassl-856	145	20	reliability	reliability	NOUN
hassl-856	145	21	.	.	PUNCT
hassl-856	146	1	reliability	reliability	NOUN
hassl-856	146	2	was	be	AUX
hassl-856	146	3	tested	test	VERB
hassl-856	146	4	in	in	ADP
hassl-856	146	5	both	both	CCONJ
hassl-856	146	6	spss	spss	ADJ
hassl-856	146	7	and	and	CCONJ
hassl-856	146	8	pls	pls	INTJ
hassl-856	146	9	-	-	PUNCT
hassl-856	146	10	sem	sem	NOUN
hassl-856	146	11	and	and	CCONJ
hassl-856	146	12	its	its	PRON
hassl-856	146	13	results	result	NOUN
hassl-856	146	14	came	come	VERB
hassl-856	146	15	out	out	ADP
hassl-856	146	16	to	to	PART
hassl-856	146	17	be	be	AUX
hassl-856	146	18	satisfactory	satisfactory	ADJ
hassl-856	146	19	using	use	VERB
hassl-856	146	20	different	different	ADJ
hassl-856	146	21	tests	test	NOUN
hassl-856	146	22	.	.	PUNCT
hassl-856	147	1	finally	finally	ADV
hassl-856	147	2	,	,	PUNCT
hassl-856	147	3	convergent	convergent	NOUN
hassl-856	147	4	and	and	CCONJ
hassl-856	147	5	discriminant	discriminant	ADJ
hassl-856	147	6	validity	validity	NOUN
hassl-856	147	7	tests	test	NOUN
hassl-856	147	8	were	be	AUX
hassl-856	147	9	applied	apply	VERB
hassl-856	147	10	to	to	PART
hassl-856	147	11	check	check	VERB
hassl-856	147	12	the	the	DET
hassl-856	147	13	validity	validity	NOUN
hassl-856	147	14	of	of	ADP
hassl-856	147	15	all	all	DET
hassl-856	147	16	the	the	DET
hassl-856	147	17	variables	variable	NOUN
hassl-856	147	18	as	as	ADP
hassl-856	147	19	their	their	PRON
hassl-856	147	20	items	item	NOUN
hassl-856	147	21	and	and	CCONJ
hassl-856	147	22	measures	measure	NOUN
hassl-856	147	23	were	be	AUX
hassl-856	147	24	new	new	ADJ
hassl-856	147	25	or	or	CCONJ
hassl-856	147	26	redesigned	redesign	VERB
hassl-856	147	27	.	.	PUNCT
hassl-856	148	1	the	the	DET
hassl-856	148	2	results	result	NOUN
hassl-856	148	3	of	of	ADP
hassl-856	148	4	these	these	DET
hassl-856	148	5	tests	test	NOUN
hassl-856	148	6	came	come	VERB
hassl-856	148	7	in	in	ADP
hassl-856	148	8	composite	composite	ADJ
hassl-856	148	9	reliability	reliability	NOUN
hassl-856	148	10	and	and	CCONJ
hassl-856	148	11	average	average	ADJ
hassl-856	148	12	variance	variance	NOUN
hassl-856	148	13	was	be	AUX
hassl-856	148	14	explained	explain	VERB
hassl-856	148	15	.	.	PUNCT
hassl-856	149	1	these	these	DET
hassl-856	149	2	values	value	NOUN
hassl-856	149	3	also	also	ADV
hassl-856	149	4	came	come	VERB
hassl-856	149	5	as	as	SCONJ
hassl-856	149	6	were	be	AUX
hassl-856	149	7	required	require	VERB
hassl-856	149	8	and	and	CCONJ
hassl-856	149	9	are	be	AUX
hassl-856	149	10	later	later	ADV
hassl-856	149	11	shown	show	VERB
hassl-856	149	12	in	in	ADP
hassl-856	149	13	tables	table	NOUN
hassl-856	149	14	.	.	PUNCT
hassl-856	150	1	3.1	3.1	NUM
hassl-856	150	2	.	.	NOUN
hassl-856	150	3	descriptive	descriptive	ADJ
hassl-856	150	4	and	and	CCONJ
hassl-856	150	5	crosssectional	crosssectional	ADJ
hassl-856	150	6	analysis	analysis	NOUN
hassl-856	150	7	the	the	DET
hassl-856	150	8	research	research	NOUN
hassl-856	150	9	design	design	NOUN
hassl-856	150	10	used	use	VERB
hassl-856	150	11	in	in	ADP
hassl-856	150	12	this	this	DET
hassl-856	150	13	study	study	NOUN
hassl-856	150	14	was	be	AUX
hassl-856	150	15	descriptive	descriptive	ADJ
hassl-856	150	16	.	.	PUNCT
hassl-856	151	1	descriptive	descriptive	ADJ
hassl-856	151	2	research	research	NOUN
hassl-856	151	3	describes	describe	VERB
hassl-856	151	4	a	a	DET
hassl-856	151	5	phenomenon	phenomenon	NOUN
hassl-856	151	6	or	or	CCONJ
hassl-856	151	7	any	any	DET
hassl-856	151	8	situation	situation	NOUN
hassl-856	151	9	.	.	PUNCT
hassl-856	152	1	descriptive	descriptive	ADJ
hassl-856	152	2	research	research	NOUN
hassl-856	152	3	describes	describe	VERB
hassl-856	152	4	the	the	DET
hassl-856	152	5	existing	exist	VERB
hassl-856	152	6	situation	situation	NOUN
hassl-856	152	7	instead	instead	ADV
hassl-856	152	8	of	of	ADP
hassl-856	152	9	interpreting	interpret	VERB
hassl-856	152	10	and	and	CCONJ
hassl-856	152	11	then	then	ADV
hassl-856	152	12	making	make	VERB
hassl-856	152	13	judgments	judgment	NOUN
hassl-856	152	14	.	.	PUNCT
hassl-856	153	1	the	the	DET
hassl-856	153	2	research	research	NOUN
hassl-856	153	3	was	be	AUX
hassl-856	153	4	descriptive	descriptive	ADJ
hassl-856	153	5	in	in	ADP
hassl-856	153	6	nature	nature	NOUN
hassl-856	153	7	as	as	SCONJ
hassl-856	153	8	it	it	PRON
hassl-856	153	9	comprised	comprise	VERB
hassl-856	153	10	of	of	ADP
hassl-856	153	11	a	a	DET
hassl-856	153	12	survey	survey	NOUN
hassl-856	153	13	and	and	CCONJ
hassl-856	153	14	found	find	VERB
hassl-856	153	15	facts	fact	NOUN
hassl-856	153	16	to	to	PART
hassl-856	153	17	meet	meet	VERB
hassl-856	153	18	objective	objective	ADJ
hassl-856	153	19	requirements	requirement	NOUN
hassl-856	153	20	of	of	ADP
hassl-856	153	21	the	the	DET
hassl-856	153	22	research	research	NOUN
hassl-856	153	23	.	.	PUNCT
hassl-856	154	1	it	it	PRON
hassl-856	154	2	collected	collect	VERB
hassl-856	154	3	quantitative	quantitative	ADJ
hassl-856	154	4	data	datum	NOUN
hassl-856	154	5	that	that	PRON
hassl-856	154	6	was	be	AUX
hassl-856	154	7	collected	collect	VERB
hassl-856	154	8	once	once	ADV
hassl-856	154	9	at	at	ADP
hassl-856	154	10	a	a	DET
hassl-856	154	11	point	point	NOUN
hassl-856	154	12	(	(	PUNCT
hassl-856	154	13	cross	cross	ADJ
hassl-856	154	14	-	-	ADJ
hassl-856	154	15	sectional	sectional	ADJ
hassl-856	154	16	)	)	PUNCT
hassl-856	154	17	and	and	CCONJ
hassl-856	154	18	was	be	AUX
hassl-856	154	19	statistically	statistically	ADV
hassl-856	154	20	tested	test	VERB
hassl-856	154	21	.	.	PUNCT
hassl-856	155	1	it	it	PRON
hassl-856	155	2	helped	help	VERB
hassl-856	155	3	us	we	PRON
hassl-856	155	4	in	in	ADP
hassl-856	155	5	determining	determine	VERB
hassl-856	155	6	relationships	relationship	NOUN
hassl-856	155	7	between	between	ADP
hassl-856	155	8	variables	variable	NOUN
hassl-856	155	9	as	as	SCONJ
hassl-856	155	10	the	the	DET
hassl-856	155	11	research	research	NOUN
hassl-856	155	12	provided	provide	VERB
hassl-856	155	13	information	information	NOUN
hassl-856	155	14	about	about	ADP
hassl-856	155	15	current	current	ADJ
hassl-856	155	16	scenario	scenario	NOUN
hassl-856	155	17	.	.	PUNCT
hassl-856	156	1	3.2	3.2	NUM
hassl-856	156	2	.	.	X
hassl-856	157	1	sampling	sample	VERB
hassl-856	157	2	plan	plan	NOUN
hassl-856	157	3	table-1	table-1	NUM
hassl-856	157	4	.	.	PUNCT
hassl-856	157	5	sampling	sample	VERB
hassl-856	157	6	plan	plan	NOUN
hassl-856	157	7	.	.	PUNCT
hassl-856	158	1	variable	variable	PROPN
hassl-856	158	2	sample(n	sample(n	PROPN
hassl-856	158	3	)	)	PUNCT
hassl-856	158	4	sample	sample	NOUN
hassl-856	158	5	%	%	NOUN
hassl-856	158	6	total	total	ADJ
hassl-856	158	7	sample	sample	NOUN
hassl-856	158	8	size	size	NOUN
hassl-856	158	9	355	355	NUM
hassl-856	158	10	100	100	NUM
hassl-856	158	11	%	%	NOUN
hassl-856	158	12	male	male	NOUN
hassl-856	158	13	75	75	NUM
hassl-856	158	14	21.13	21.13	NUM
hassl-856	158	15	%	%	NOUN
hassl-856	158	16	female	female	ADJ
hassl-856	158	17	280	280	NUM
hassl-856	158	18	78.87	78.87	NUM
hassl-856	158	19	%	%	NOUN
hassl-856	158	20	age	age	NOUN
hassl-856	158	21	years	year	NOUN
hassl-856	158	22	:	:	PUNCT
hassl-856	158	23	30	30	NUM
hassl-856	158	24	+	+	NUM
hassl-856	158	25	100	100	NUM
hassl-856	158	26	%	%	NOUN
hassl-856	158	27	for	for	ADP
hassl-856	158	28	this	this	DET
hassl-856	158	29	research	research	NOUN
hassl-856	158	30	,	,	PUNCT
hassl-856	158	31	a	a	DET
hassl-856	158	32	sample	sample	NOUN
hassl-856	158	33	size	size	NOUN
hassl-856	158	34	of	of	ADP
hassl-856	158	35	400	400	NUM
hassl-856	158	36	was	be	AUX
hassl-856	158	37	selected	select	VERB
hassl-856	158	38	but	but	CCONJ
hassl-856	158	39	valid	valid	ADJ
hassl-856	158	40	sample	sample	NOUN
hassl-856	158	41	of	of	ADP
hassl-856	158	42	355	355	NUM
hassl-856	158	43	respondents	respondent	NOUN
hassl-856	158	44	.	.	PUNCT
hassl-856	159	1	the	the	DET
hassl-856	159	2	overall	overall	ADJ
hassl-856	159	3	sampling	sampling	NOUN
hassl-856	159	4	plan	plan	NOUN
hassl-856	159	5	is	be	AUX
hassl-856	159	6	described	describe	VERB
hassl-856	159	7	in	in	ADP
hassl-856	159	8	the	the	DET
hassl-856	159	9	table	table	NOUN
hassl-856	159	10	1	1	NUM
hassl-856	159	11	.	.	PUNCT
hassl-856	159	12	out	out	ADP
hassl-856	159	13	of	of	ADP
hassl-856	159	14	the	the	DET
hassl-856	159	15	total	total	ADJ
hassl-856	159	16	sample	sample	NOUN
hassl-856	159	17	size	size	NOUN
hassl-856	159	18	75	75	NUM
hassl-856	159	19	were	be	AUX
hassl-856	159	20	males	male	NOUN
hassl-856	159	21	and	and	CCONJ
hassl-856	159	22	280	280	NUM
hassl-856	159	23	were	be	AUX
hassl-856	159	24	females	female	NOUN
hassl-856	159	25	which	which	PRON
hassl-856	159	26	make	make	VERB
hassl-856	159	27	it	it	PRON
hassl-856	159	28	a	a	DET
hassl-856	159	29	ratio	ratio	NOUN
hassl-856	159	30	of	of	ADP
hassl-856	159	31	21.13	21.13	NUM
hassl-856	159	32	%	%	NOUN
hassl-856	159	33	males	male	NOUN
hassl-856	159	34	and	and	CCONJ
hassl-856	159	35	78.87	78.87	NUM
hassl-856	159	36	%	%	NOUN
hassl-856	159	37	were	be	AUX
hassl-856	159	38	females	female	NOUN
hassl-856	159	39	as	as	SCONJ
hassl-856	159	40	the	the	DET
hassl-856	159	41	majority	majority	NOUN
hassl-856	159	42	of	of	ADP
hassl-856	159	43	guardians	guardian	NOUN
hassl-856	159	44	at	at	ADP
hassl-856	159	45	school	school	NOUN
hassl-856	159	46	meetings	meeting	NOUN
hassl-856	159	47	were	be	AUX
hassl-856	159	48	mothers	mother	NOUN
hassl-856	159	49	.	.	PUNCT
hassl-856	160	1	all	all	DET
hassl-856	160	2	humanities	humanity	NOUN
hassl-856	160	3	and	and	CCONJ
hassl-856	160	4	social	social	ADJ
hassl-856	160	5	sciences	science	NOUN
hassl-856	160	6	letters	letter	NOUN
hassl-856	160	7	,	,	PUNCT
hassl-856	160	8	2020	2020	NUM
hassl-856	160	9	,	,	PUNCT
hassl-856	160	10	8(2	8(2	NUM
hassl-856	160	11	):	):	PUNCT
hassl-856	160	12	240	240	NUM
hassl-856	160	13	-	-	SYM
hassl-856	160	14	251	251	NUM
hassl-856	160	15	246	246	NUM
hassl-856	160	16	©	©	PROPN
hassl-856	160	17	2020	2020	NUM
hassl-856	160	18	conscientia	conscientia	PROPN
hassl-856	160	19	beam	beam	PROPN
hassl-856	160	20	.	.	PUNCT
hassl-856	161	1	all	all	DET
hassl-856	161	2	rights	right	NOUN
hassl-856	161	3	reserved	reserve	VERB
hassl-856	161	4	.	.	PUNCT
hassl-856	162	1	the	the	DET
hassl-856	162	2	respondents	respondent	NOUN
hassl-856	162	3	taken	take	VERB
hassl-856	162	4	were	be	AUX
hassl-856	162	5	adult	adult	NOUN
hassl-856	162	6	more	more	ADJ
hassl-856	162	7	than	than	ADP
hassl-856	162	8	30	30	NUM
hassl-856	162	9	years	year	NOUN
hassl-856	162	10	in	in	ADP
hassl-856	162	11	age	age	NOUN
hassl-856	162	12	.	.	PUNCT
hassl-856	163	1	the	the	DET
hassl-856	163	2	survey	survey	NOUN
hassl-856	163	3	was	be	AUX
hassl-856	163	4	conducted	conduct	VERB
hassl-856	163	5	from	from	ADP
hassl-856	163	6	different	different	ADJ
hassl-856	163	7	school	school	NOUN
hassl-856	163	8	meetings	meeting	NOUN
hassl-856	163	9	and	and	CCONJ
hassl-856	163	10	encounters	encounter	NOUN
hassl-856	163	11	in	in	ADP
hassl-856	163	12	multan	multan	PROPN
hassl-856	163	13	.	.	PUNCT
hassl-856	164	1	the	the	DET
hassl-856	164	2	sample	sample	NOUN
hassl-856	164	3	was	be	AUX
hassl-856	164	4	selected	select	VERB
hassl-856	164	5	based	base	VERB
hassl-856	164	6	on	on	ADP
hassl-856	164	7	non	non	ADJ
hassl-856	164	8	-	-	ADJ
hassl-856	164	9	probability	probability	ADJ
hassl-856	164	10	technique	technique	NOUN
hassl-856	164	11	of	of	ADP
hassl-856	164	12	convenience	convenience	NOUN
hassl-856	164	13	.	.	PUNCT
hassl-856	165	1	3.3	3.3	NUM
hassl-856	165	2	.	.	PUNCT
hassl-856	166	1	data	datum	NOUN
hassl-856	166	2	collection	collection	NOUN
hassl-856	166	3	the	the	DET
hassl-856	166	4	data	data	NOUN
hassl-856	166	5	collection	collection	NOUN
hassl-856	166	6	part	part	NOUN
hassl-856	166	7	of	of	ADP
hassl-856	166	8	this	this	DET
hassl-856	166	9	research	research	NOUN
hassl-856	166	10	consisted	consist	VERB
hassl-856	166	11	of	of	ADP
hassl-856	166	12	both	both	CCONJ
hassl-856	166	13	primary	primary	ADJ
hassl-856	166	14	and	and	CCONJ
hassl-856	166	15	secondary	secondary	ADJ
hassl-856	166	16	methods	method	NOUN
hassl-856	166	17	to	to	PART
hassl-856	166	18	attain	attain	VERB
hassl-856	166	19	a	a	DET
hassl-856	166	20	comprehensive	comprehensive	ADJ
hassl-856	166	21	pool	pool	NOUN
hassl-856	166	22	of	of	ADP
hassl-856	166	23	information	information	NOUN
hassl-856	166	24	regarding	regard	VERB
hassl-856	166	25	the	the	DET
hassl-856	166	26	research	research	NOUN
hassl-856	166	27	problem	problem	NOUN
hassl-856	166	28	.	.	PUNCT
hassl-856	167	1	the	the	DET
hassl-856	167	2	following	follow	VERB
hassl-856	167	3	is	be	AUX
hassl-856	167	4	the	the	DET
hassl-856	167	5	basic	basic	ADJ
hassl-856	167	6	explanation	explanation	NOUN
hassl-856	167	7	of	of	ADP
hassl-856	167	8	how	how	SCONJ
hassl-856	167	9	the	the	DET
hassl-856	167	10	data	datum	NOUN
hassl-856	167	11	was	be	AUX
hassl-856	167	12	sourced	source	VERB
hassl-856	167	13	in	in	ADP
hassl-856	167	14	both	both	DET
hassl-856	167	15	sectors	sector	NOUN
hassl-856	167	16	.	.	PUNCT
hassl-856	168	1	the	the	DET
hassl-856	168	2	primary	primary	ADJ
hassl-856	168	3	data	datum	NOUN
hassl-856	168	4	included	include	VERB
hassl-856	168	5	in	in	ADP
hassl-856	168	6	this	this	DET
hassl-856	168	7	research	research	NOUN
hassl-856	168	8	to	to	PART
hassl-856	168	9	study	study	VERB
hassl-856	168	10	the	the	DET
hassl-856	168	11	relationship	relationship	NOUN
hassl-856	168	12	of	of	ADP
hassl-856	168	13	independent	independent	ADJ
hassl-856	168	14	variables	variable	NOUN
hassl-856	168	15	with	with	ADP
hassl-856	168	16	brand	brand	NOUN
hassl-856	168	17	loyalty	loyalty	NOUN
hassl-856	168	18	was	be	AUX
hassl-856	168	19	collected	collect	VERB
hassl-856	168	20	through	through	ADP
hassl-856	168	21	a	a	DET
hassl-856	168	22	survey	survey	NOUN
hassl-856	168	23	questionnaire	questionnaire	NOUN
hassl-856	168	24	.	.	PUNCT
hassl-856	169	1	this	this	DET
hassl-856	169	2	method	method	NOUN
hassl-856	169	3	was	be	AUX
hassl-856	169	4	selected	select	VERB
hassl-856	169	5	because	because	SCONJ
hassl-856	169	6	it	it	PRON
hassl-856	169	7	was	be	AUX
hassl-856	169	8	an	an	DET
hassl-856	169	9	excellent	excellent	ADJ
hassl-856	169	10	source	source	NOUN
hassl-856	169	11	of	of	ADP
hassl-856	169	12	first	first	ADJ
hassl-856	169	13	hand	hand	NOUN
hassl-856	169	14	data	datum	NOUN
hassl-856	169	15	regarding	regard	VERB
hassl-856	169	16	the	the	DET
hassl-856	169	17	research	research	NOUN
hassl-856	169	18	problem	problem	NOUN
hassl-856	169	19	from	from	ADP
hassl-856	169	20	a	a	DET
hassl-856	169	21	relevant	relevant	ADJ
hassl-856	169	22	group	group	NOUN
hassl-856	169	23	of	of	ADP
hassl-856	169	24	respondents	respondent	NOUN
hassl-856	169	25	.	.	PUNCT
hassl-856	170	1	the	the	DET
hassl-856	170	2	ideal	ideal	ADJ
hassl-856	170	3	respondents	respondent	NOUN
hassl-856	170	4	of	of	ADP
hassl-856	170	5	the	the	DET
hassl-856	170	6	survey	survey	NOUN
hassl-856	170	7	questionnaire	questionnaire	NOUN
hassl-856	170	8	were	be	AUX
hassl-856	170	9	parents	parent	NOUN
hassl-856	170	10	who	who	PRON
hassl-856	170	11	have	have	VERB
hassl-856	170	12	school	school	NOUN
hassl-856	170	13	going	go	VERB
hassl-856	170	14	children	child	NOUN
hassl-856	170	15	and	and	CCONJ
hassl-856	170	16	have	have	AUX
hassl-856	170	17	been	be	AUX
hassl-856	170	18	customers	customer	NOUN
hassl-856	170	19	of	of	ADP
hassl-856	170	20	the	the	DET
hassl-856	170	21	same	same	ADJ
hassl-856	170	22	school	school	NOUN
hassl-856	170	23	for	for	ADP
hassl-856	170	24	more	more	ADJ
hassl-856	170	25	than	than	ADP
hassl-856	170	26	at	at	ADP
hassl-856	170	27	least	least	ADJ
hassl-856	170	28	an	an	DET
hassl-856	170	29	academic	academic	ADJ
hassl-856	170	30	session	session	NOUN
hassl-856	170	31	.	.	PUNCT
hassl-856	171	1	the	the	DET
hassl-856	171	2	survey	survey	NOUN
hassl-856	171	3	questionnaire	questionnaire	NOUN
hassl-856	171	4	included	include	VERB
hassl-856	171	5	a	a	DET
hassl-856	171	6	section	section	NOUN
hassl-856	171	7	for	for	ADP
hassl-856	171	8	information	information	NOUN
hassl-856	171	9	in	in	ADP
hassl-856	171	10	order	order	NOUN
hassl-856	171	11	to	to	PART
hassl-856	171	12	filter	filter	VERB
hassl-856	171	13	out	out	ADP
hassl-856	171	14	respondents	respondent	NOUN
hassl-856	171	15	and	and	CCONJ
hassl-856	171	16	focus	focus	VERB
hassl-856	171	17	on	on	ADP
hassl-856	171	18	the	the	DET
hassl-856	171	19	above	above	ADV
hassl-856	171	20	mentioned	mention	VERB
hassl-856	171	21	criteria	criterion	NOUN
hassl-856	171	22	.	.	PUNCT
hassl-856	172	1	the	the	DET
hassl-856	172	2	survey	survey	NOUN
hassl-856	172	3	questionnaire	questionnaire	NOUN
hassl-856	172	4	used	use	VERB
hassl-856	172	5	in	in	ADP
hassl-856	172	6	this	this	DET
hassl-856	172	7	research	research	NOUN
hassl-856	172	8	is	be	AUX
hassl-856	172	9	attached	attach	VERB
hassl-856	172	10	in	in	ADP
hassl-856	172	11	the	the	DET
hassl-856	172	12	appendix	appendix	NOUN
hassl-856	172	13	.	.	PUNCT
hassl-856	173	1	4	4	X
hassl-856	173	2	.	.	X
hassl-856	173	3	data	datum	NOUN
hassl-856	173	4	analysis	analysis	NOUN
hassl-856	173	5	the	the	DET
hassl-856	173	6	data	data	NOUN
hassl-856	173	7	analysis	analysis	NOUN
hassl-856	173	8	for	for	ADP
hassl-856	173	9	this	this	DET
hassl-856	173	10	study	study	NOUN
hassl-856	173	11	used	use	VERB
hassl-856	173	12	two	two	NUM
hassl-856	173	13	software	software	NOUN
hassl-856	173	14	namely	namely	ADV
hassl-856	173	15	spss	spss	VERB
hassl-856	173	16	and	and	CCONJ
hassl-856	173	17	smart	smart	ADJ
hassl-856	173	18	pls	pls	NOUN
hassl-856	173	19	2.0.m3	2.0.m3	PROPN
hassl-856	173	20	.	.	PUNCT
hassl-856	174	1	in	in	ADP
hassl-856	174	2	spss	spss	PROPN
hassl-856	174	3	.	.	PUNCT
hassl-856	175	1	the	the	DET
hassl-856	175	2	table	table	NOUN
hassl-856	175	3	2	2	NUM
hassl-856	175	4	explains	explain	VERB
hassl-856	175	5	the	the	DET
hassl-856	175	6	values	value	NOUN
hassl-856	175	7	of	of	ADP
hassl-856	175	8	chronbach	chronbach	NOUN
hassl-856	175	9	’s	’s	PART
hassl-856	175	10	alpha	alpha	NOUN
hassl-856	175	11	.	.	PUNCT
hassl-856	176	1	the	the	DET
hassl-856	176	2	statistics	statistic	NOUN
hassl-856	176	3	suggest	suggest	VERB
hassl-856	176	4	that	that	SCONJ
hassl-856	176	5	the	the	DET
hassl-856	176	6	scale	scale	NOUN
hassl-856	176	7	items	item	NOUN
hassl-856	176	8	used	use	VERB
hassl-856	176	9	in	in	ADP
hassl-856	176	10	the	the	DET
hassl-856	176	11	study	study	NOUN
hassl-856	176	12	are	be	AUX
hassl-856	176	13	reliable	reliable	ADJ
hassl-856	176	14	.	.	PUNCT
hassl-856	177	1	table-2	table-2	X
hassl-856	177	2	.	.	PUNCT
hassl-856	177	3	reliability	reliability	NOUN
hassl-856	177	4	test	test	NOUN
hassl-856	177	5	of	of	ADP
hassl-856	177	6	collected	collect	VERB
hassl-856	177	7	data	datum	NOUN
hassl-856	177	8	.	.	PUNCT
hassl-856	178	1	cronbach	cronbach	PROPN
hassl-856	178	2	’s	’s	PART
hassl-856	178	3	alpha	alpha	NOUN
hassl-856	178	4	attractiveness	attractiveness	NOUN
hassl-856	178	5	of	of	ADP
hassl-856	178	6	alternatives	alternative	NOUN
hassl-856	178	7	0.957448	0.957448	NUM
hassl-856	178	8	brand	brand	NOUN
hassl-856	178	9	trust	trust	NOUN
hassl-856	178	10	0.724159	0.724159	NUM
hassl-856	178	11	core	core	NOUN
hassl-856	178	12	service	service	NOUN
hassl-856	178	13	satisfaction	satisfaction	NOUN
hassl-856	178	14	0.816351	0.816351	NOUN
hassl-856	178	15	perceived	perceive	VERB
hassl-856	178	16	switching	switch	VERB
hassl-856	178	17	cost	cost	NOUN
hassl-856	178	18	0.966361	0.966361	NUM
hassl-856	178	19	brand	brand	NOUN
hassl-856	178	20	loyalty	loyalty	NOUN
hassl-856	178	21	0.916213	0.916213	NUM
hassl-856	178	22	table-3	table-3	NUM
hassl-856	178	23	.	.	PUNCT
hassl-856	179	1	overview	overview	NOUN
hassl-856	179	2	of	of	ADP
hassl-856	179	3	findings	finding	NOUN
hassl-856	179	4	.	.	PUNCT
hassl-856	180	1	ave	ave	VERB
hassl-856	180	2	composite	composite	ADJ
hassl-856	180	3	reliability	reliability	NOUN
hassl-856	180	4	r	r	NOUN
hassl-856	180	5	square	square	ADJ
hassl-856	180	6	cronbachs	cronbach	NOUN
hassl-856	180	7	alpha	alpha	NOUN
hassl-856	180	8	attractiveness	attractiveness	NOUN
hassl-856	180	9	of	of	ADP
hassl-856	180	10	alternatives	alternative	NOUN
hassl-856	180	11	0.887868	0.887868	NUM
hassl-856	180	12	0.969349	0.969349	NUM
hassl-856	180	13	0.957448	0.957448	NUM
hassl-856	180	14	brand	brand	NOUN
hassl-856	180	15	trust	trust	NOUN
hassl-856	180	16	0.544647	0.544647	NUM
hassl-856	180	17	0.823229	0.823229	NUM
hassl-856	180	18	0.382997	0.382997	NUM
hassl-856	180	19	0.724159	0.724159	NUM
hassl-856	180	20	core	core	NOUN
hassl-856	180	21	service	service	NOUN
hassl-856	180	22	satisfaction	satisfaction	NOUN
hassl-856	180	23	0.579134	0.579134	NUM
hassl-856	180	24	0.872453	0.872453	NUM
hassl-856	180	25	0.816351	0.816351	NOUN
hassl-856	180	26	perceived	perceive	VERB
hassl-856	180	27	switching	switching	NOUN
hassl-856	180	28	cost	cost	NOUN
hassl-856	180	29	0.908198	0.908198	NUM
hassl-856	180	30	0.975352	0.975352	NUM
hassl-856	180	31	0.966361	0.966361	NUM
hassl-856	180	32	brand	brand	NOUN
hassl-856	180	33	loyalty	loyalty	NOUN
hassl-856	180	34	0.788055	0.788055	NUM
hassl-856	180	35	0.936925	0.936925	NUM
hassl-856	180	36	0.147449	0.147449	NUM
hassl-856	180	37	0.916213	0.916213	NUM
hassl-856	180	38	the	the	DET
hassl-856	180	39	above	above	ADV
hassl-856	180	40	-	-	PUNCT
hassl-856	180	41	mentioned	mention	VERB
hassl-856	180	42	table	table	NOUN
hassl-856	180	43	3	3	NUM
hassl-856	180	44	is	be	AUX
hassl-856	180	45	extracted	extract	VERB
hassl-856	180	46	from	from	ADP
hassl-856	180	47	smart	smart	ADJ
hassl-856	180	48	-	-	PUNCT
hassl-856	180	49	pls	pls	NOUN
hassl-856	180	50	.	.	PUNCT
hassl-856	181	1	it	it	PRON
hassl-856	181	2	comprises	comprise	VERB
hassl-856	181	3	of	of	ADP
hassl-856	181	4	factor	factor	NOUN
hassl-856	181	5	loading	loading	NOUN
hassl-856	181	6	,	,	PUNCT
hassl-856	181	7	composite	composite	ADJ
hassl-856	181	8	reliability	reliability	NOUN
hassl-856	181	9	and	and	CCONJ
hassl-856	181	10	ave	ave	NOUN
hassl-856	181	11	.	.	PUNCT
hassl-856	182	1	it	it	PRON
hassl-856	182	2	indicates	indicate	VERB
hassl-856	182	3	the	the	DET
hassl-856	182	4	overall	overall	ADJ
hassl-856	182	5	reliability	reliability	NOUN
hassl-856	182	6	of	of	ADP
hassl-856	182	7	the	the	DET
hassl-856	182	8	loaded	load	VERB
hassl-856	182	9	items	item	NOUN
hassl-856	182	10	.	.	PUNCT
hassl-856	183	1	the	the	DET
hassl-856	183	2	threshold	threshold	NOUN
hassl-856	183	3	for	for	ADP
hassl-856	183	4	this	this	PRON
hassl-856	183	5	is	be	AUX
hassl-856	183	6	that	that	SCONJ
hassl-856	183	7	it	it	PRON
hassl-856	183	8	should	should	AUX
hassl-856	183	9	be	be	AUX
hassl-856	183	10	greater	great	ADJ
hassl-856	183	11	than	than	ADP
hassl-856	183	12	0.7	0.7	NUM
hassl-856	183	13	.	.	PUNCT
hassl-856	184	1	therefore	therefore	ADV
hassl-856	184	2	,	,	PUNCT
hassl-856	184	3	in	in	ADP
hassl-856	184	4	this	this	DET
hassl-856	184	5	case	case	NOUN
hassl-856	184	6	the	the	DET
hassl-856	184	7	composite	composite	ADJ
hassl-856	184	8	reliability	reliability	NOUN
hassl-856	184	9	of	of	ADP
hassl-856	184	10	all	all	DET
hassl-856	184	11	the	the	DET
hassl-856	184	12	variables	variable	NOUN
hassl-856	184	13	is	be	AUX
hassl-856	184	14	greater	great	ADJ
hassl-856	184	15	than	than	ADP
hassl-856	184	16	0.7	0.7	NUM
hassl-856	184	17	.	.	PUNCT
hassl-856	185	1	the	the	DET
hassl-856	185	2	threshold	threshold	NOUN
hassl-856	185	3	of	of	ADP
hassl-856	185	4	ave	ave	PROPN
hassl-856	185	5	is	be	AUX
hassl-856	185	6	that	that	SCONJ
hassl-856	185	7	it	it	PRON
hassl-856	185	8	should	should	AUX
hassl-856	185	9	be	be	AUX
hassl-856	185	10	greater	great	ADJ
hassl-856	185	11	than	than	ADP
hassl-856	185	12	0.5	0.5	NUM
hassl-856	185	13	.	.	PUNCT
hassl-856	186	1	therefore	therefore	ADV
hassl-856	186	2	,	,	PUNCT
hassl-856	186	3	in	in	ADP
hassl-856	186	4	this	this	DET
hassl-856	186	5	case	case	NOUN
hassl-856	186	6	the	the	DET
hassl-856	186	7	average	average	ADJ
hassl-856	186	8	variance	variance	NOUN
hassl-856	186	9	extracted	extract	VERB
hassl-856	186	10	of	of	ADP
hassl-856	186	11	all	all	DET
hassl-856	186	12	the	the	DET
hassl-856	186	13	variables	variable	NOUN
hassl-856	186	14	is	be	AUX
hassl-856	186	15	above	above	ADP
hassl-856	186	16	the	the	DET
hassl-856	186	17	threshold	threshold	NOUN
hassl-856	186	18	level	level	NOUN
hassl-856	186	19	and	and	CCONJ
hassl-856	186	20	is	be	AUX
hassl-856	186	21	suitable	suitable	ADJ
hassl-856	186	22	for	for	ADP
hassl-856	186	23	analysis	analysis	NOUN
hassl-856	186	24	.	.	PUNCT
hassl-856	187	1	table-4	table-4	X
hassl-856	187	2	.	.	PUNCT
hassl-856	188	1	correlations	correlation	NOUN
hassl-856	188	2	between	between	ADP
hassl-856	188	3	variables	variable	NOUN
hassl-856	188	4	.	.	PUNCT
hassl-856	189	1	attractiveness	attractiveness	NOUN
hassl-856	189	2	of	of	ADP
hassl-856	189	3	alternatives	alternative	NOUN
hassl-856	189	4	brand	brand	PROPN
hassl-856	189	5	trust	trust	PROPN
hassl-856	189	6	core	core	NOUN
hassl-856	189	7	service	service	NOUN
hassl-856	189	8	satisfaction	satisfaction	NOUN
hassl-856	189	9	perceived	perceive	VERB
hassl-856	189	10	switching	switch	VERB
hassl-856	189	11	cost	cost	NOUN
hassl-856	189	12	brand	brand	NOUN
hassl-856	189	13	loyalty	loyalty	NOUN
hassl-856	189	14	attractiveness	attractiveness	NOUN
hassl-856	189	15	of	of	ADP
hassl-856	189	16	alternatives	alternative	NOUN
hassl-856	189	17	1.000000	1.000000	NUM
hassl-856	189	18	brand	brand	NOUN
hassl-856	189	19	trust	trust	NOUN
hassl-856	189	20	-0.140532	-0.140532	VERB
hassl-856	189	21	1.000000	1.000000	NUM
hassl-856	189	22	core	core	NOUN
hassl-856	189	23	service	service	NOUN
hassl-856	189	24	satisfaction	satisfaction	NOUN
hassl-856	189	25	0.230878	0.230878	NUM
hassl-856	189	26	-0.584658	-0.584658	NOUN
hassl-856	189	27	1.000000	1.000000	NUM
hassl-856	189	28	perceived	perceive	VERB
hassl-856	189	29	switching	switching	NOUN
hassl-856	189	30	cost	cost	VERB
hassl-856	189	31	0.128727	0.128727	NUM
hassl-856	189	32	0.306947	0.306947	NUM
hassl-856	189	33	-0.191906	-0.191906	ADJ
hassl-856	189	34	1.000000	1.000000	NUM
hassl-856	189	35	brand	brand	NOUN
hassl-856	189	36	loyalty	loyalty	NOUN
hassl-856	189	37	-0.114197	-0.114197	NOUN
hassl-856	190	1	0.383991	0.383991	NUM
hassl-856	190	2	-0.305316	-0.305316	VERB
hassl-856	190	3	0.046252	0.046252	NUM
hassl-856	190	4	1.00000	1.00000	NUM
hassl-856	190	5	humanities	humanity	NOUN
hassl-856	190	6	and	and	CCONJ
hassl-856	190	7	social	social	ADJ
hassl-856	190	8	sciences	science	NOUN
hassl-856	190	9	letters	letter	NOUN
hassl-856	190	10	,	,	PUNCT
hassl-856	190	11	2020	2020	NUM
hassl-856	190	12	,	,	PUNCT
hassl-856	190	13	8(2	8(2	NUM
hassl-856	190	14	):	):	PUNCT
hassl-856	190	15	240	240	NUM
hassl-856	190	16	-	-	SYM
hassl-856	190	17	251	251	NUM
hassl-856	190	18	247	247	NUM
hassl-856	190	19	©	©	PROPN
hassl-856	190	20	2020	2020	NUM
hassl-856	190	21	conscientia	conscientia	PROPN
hassl-856	190	22	beam	beam	PROPN
hassl-856	190	23	.	.	PUNCT
hassl-856	191	1	all	all	DET
hassl-856	191	2	rights	right	NOUN
hassl-856	191	3	reserved	reserve	VERB
hassl-856	191	4	.	.	PUNCT
hassl-856	192	1	the	the	DET
hassl-856	192	2	table	table	NOUN
hassl-856	192	3	4	4	NUM
hassl-856	192	4	exhibits	exhibit	VERB
hassl-856	192	5	the	the	DET
hassl-856	192	6	correlation	correlation	NOUN
hassl-856	192	7	between	between	ADP
hassl-856	192	8	variables	variable	NOUN
hassl-856	192	9	used	use	VERB
hassl-856	192	10	in	in	ADP
hassl-856	192	11	the	the	DET
hassl-856	192	12	model	model	NOUN
hassl-856	192	13	.	.	PUNCT
hassl-856	193	1	the	the	DET
hassl-856	193	2	data	datum	NOUN
hassl-856	193	3	exhibits	exhibit	VERB
hassl-856	193	4	that	that	DET
hassl-856	193	5	correlation	correlation	NOUN
hassl-856	193	6	between	between	ADP
hassl-856	193	7	the	the	DET
hassl-856	193	8	variables	variable	NOUN
hassl-856	193	9	used	use	VERB
hassl-856	193	10	in	in	ADP
hassl-856	193	11	the	the	DET
hassl-856	193	12	study	study	NOUN
hassl-856	193	13	is	be	AUX
hassl-856	193	14	less	less	ADJ
hassl-856	193	15	than	than	ADP
hassl-856	193	16	ave	ave	PROPN
hassl-856	193	17	.	.	PUNCT
hassl-856	194	1	therefore	therefore	ADV
hassl-856	194	2	,	,	PUNCT
hassl-856	194	3	this	this	PRON
hassl-856	194	4	validates	validate	VERB
hassl-856	194	5	the	the	DET
hassl-856	194	6	data	datum	NOUN
hassl-856	194	7	used	use	VERB
hassl-856	194	8	in	in	ADP
hassl-856	194	9	the	the	DET
hassl-856	194	10	study	study	NOUN
hassl-856	194	11	for	for	ADP
hassl-856	194	12	further	further	ADJ
hassl-856	194	13	analysis	analysis	NOUN
hassl-856	194	14	.	.	PUNCT
hassl-856	195	1	figure-2	figure-2	X
hassl-856	195	2	.	.	PUNCT
hassl-856	196	1	ttest	tt	ADJ
hassl-856	196	2	.	.	PUNCT
hassl-856	197	1	now	now	ADV
hassl-856	197	2	,	,	PUNCT
hassl-856	197	3	after	after	ADP
hassl-856	197	4	doing	do	VERB
hassl-856	197	5	plsalgorithm	plsalgorithm	PROPN
hassl-856	197	6	test	test	VERB
hassl-856	197	7	on	on	ADP
hassl-856	197	8	pls	pls	NOUN
hassl-856	197	9	-	-	PUNCT
hassl-856	197	10	sem	sem	NOUN
hassl-856	197	11	which	which	PRON
hassl-856	197	12	is	be	AUX
hassl-856	197	13	in	in	ADP
hassl-856	197	14	the	the	DET
hassl-856	197	15	above	above	ADJ
hassl-856	197	16	figure	figure	NOUN
hassl-856	197	17	2	2	NUM
hassl-856	197	18	,	,	PUNCT
hassl-856	197	19	bootstrapping	bootstrappe	VERB
hassl-856	197	20	is	be	AUX
hassl-856	197	21	done	do	VERB
hassl-856	197	22	in	in	ADP
hassl-856	197	23	order	order	NOUN
hassl-856	197	24	to	to	PART
hassl-856	197	25	check	check	VERB
hassl-856	197	26	the	the	DET
hassl-856	197	27	significance	significance	NOUN
hassl-856	197	28	of	of	ADP
hassl-856	197	29	the	the	DET
hassl-856	197	30	hypotheses	hypothesis	NOUN
hassl-856	197	31	.	.	PUNCT
hassl-856	198	1	for	for	ADP
hassl-856	198	2	much	much	ADJ
hassl-856	198	3	accurate	accurate	ADJ
hassl-856	198	4	average	average	NOUN
hassl-856	198	5	,	,	PUNCT
hassl-856	198	6	355	355	NUM
hassl-856	198	7	respondents	respondent	NOUN
hassl-856	198	8	’	'	PUNCT
hassl-856	198	9	data	datum	NOUN
hassl-856	198	10	is	be	AUX
hassl-856	198	11	bootstrapped	bootstrappe	VERB
hassl-856	198	12	to	to	ADP
hassl-856	198	13	5000	5000	NUM
hassl-856	198	14	to	to	PART
hassl-856	198	15	check	check	VERB
hassl-856	198	16	the	the	DET
hassl-856	198	17	impact	impact	NOUN
hassl-856	198	18	of	of	ADP
hassl-856	198	19	independent	independent	ADJ
hassl-856	198	20	variables	variable	NOUN
hassl-856	198	21	on	on	ADP
hassl-856	198	22	the	the	DET
hassl-856	198	23	dependent	dependent	ADJ
hassl-856	198	24	variables	variable	NOUN
hassl-856	198	25	.	.	PUNCT
hassl-856	199	1	now	now	ADV
hassl-856	199	2	the	the	DET
hassl-856	199	3	values	value	NOUN
hassl-856	199	4	above	above	ADP
hassl-856	199	5	lines	line	NOUN
hassl-856	199	6	between	between	ADP
hassl-856	199	7	the	the	DET
hassl-856	199	8	blue	blue	ADJ
hassl-856	199	9	circles	circle	NOUN
hassl-856	199	10	are	be	AUX
hassl-856	199	11	called	call	VERB
hassl-856	199	12	t	t	NOUN
hassl-856	199	13	-	-	PUNCT
hassl-856	199	14	values	value	NOUN
hassl-856	199	15	.	.	PUNCT
hassl-856	200	1	the	the	DET
hassl-856	200	2	t	t	NOUN
hassl-856	200	3	-	-	PUNCT
hassl-856	200	4	value	value	NOUN
hassl-856	200	5	of	of	ADP
hassl-856	200	6	or	or	CCONJ
hassl-856	200	7	greater	great	ADJ
hassl-856	200	8	than	than	ADP
hassl-856	200	9	1.96	1.96	NUM
hassl-856	200	10	at	at	ADP
hassl-856	200	11	5	5	NUM
hassl-856	200	12	%	%	NOUN
hassl-856	200	13	confidence	confidence	NOUN
hassl-856	200	14	interval	interval	NOUN
hassl-856	200	15	are	be	AUX
hassl-856	200	16	said	say	VERB
hassl-856	200	17	to	to	PART
hassl-856	200	18	be	be	AUX
hassl-856	200	19	accepted	accept	VERB
hassl-856	200	20	.	.	PUNCT
hassl-856	201	1	it	it	PRON
hassl-856	201	2	states	state	VERB
hassl-856	201	3	that	that	SCONJ
hassl-856	201	4	those	those	PRON
hassl-856	201	5	greater	great	ADJ
hassl-856	201	6	than	than	ADP
hassl-856	201	7	1.96	1.96	NUM
hassl-856	201	8	have	have	VERB
hassl-856	201	9	impact	impact	NOUN
hassl-856	201	10	on	on	ADP
hassl-856	201	11	the	the	DET
hassl-856	201	12	dependent	dependent	ADJ
hassl-856	201	13	variable	variable	NOUN
hassl-856	201	14	.	.	PUNCT
hassl-856	202	1	the	the	DET
hassl-856	202	2	above	above	ADJ
hassl-856	202	3	figure	figure	NOUN
hassl-856	202	4	clearly	clearly	ADV
hassl-856	202	5	shows	show	VERB
hassl-856	202	6	that	that	SCONJ
hassl-856	202	7	the	the	DET
hassl-856	202	8	css	css	PROPN
hassl-856	202	9	and	and	CCONJ
hassl-856	202	10	psc	psc	PROPN
hassl-856	202	11	has	have	VERB
hassl-856	202	12	impact	impact	NOUN
hassl-856	202	13	on	on	ADP
hassl-856	202	14	brand	brand	NOUN
hassl-856	202	15	trust	trust	NOUN
hassl-856	202	16	as	as	SCONJ
hassl-856	202	17	it	it	PRON
hassl-856	202	18	has	have	AUX
hassl-856	202	19	value	value	NOUN
hassl-856	202	20	greater	great	ADJ
hassl-856	202	21	than	than	ADP
hassl-856	202	22	1.96	1.96	NUM
hassl-856	202	23	while	while	SCONJ
hassl-856	202	24	aa	aa	NOUN
hassl-856	202	25	has	have	VERB
hassl-856	202	26	a	a	DET
hassl-856	202	27	not	not	PART
hassl-856	202	28	significant	significant	ADJ
hassl-856	202	29	relationship	relationship	NOUN
hassl-856	202	30	with	with	ADP
hassl-856	202	31	brand	brand	NOUN
hassl-856	202	32	trust	trust	PROPN
hassl-856	202	33	as	as	ADP
hassl-856	202	34	its	its	PRON
hassl-856	202	35	t	t	NOUN
hassl-856	202	36	-	-	PUNCT
hassl-856	202	37	value	value	NOUN
hassl-856	202	38	is	be	AUX
hassl-856	202	39	less	less	ADJ
hassl-856	202	40	than	than	ADP
hassl-856	202	41	1.96	1.96	NUM
hassl-856	202	42	.	.	PUNCT
hassl-856	203	1	similarly	similarly	ADV
hassl-856	203	2	,	,	PUNCT
hassl-856	203	3	brand	brand	NOUN
hassl-856	203	4	trust	trust	PROPN
hassl-856	203	5	directly	directly	ADV
hassl-856	203	6	has	have	VERB
hassl-856	203	7	t	t	NOUN
hassl-856	203	8	-	-	PUNCT
hassl-856	203	9	value	value	NOUN
hassl-856	203	10	greater	great	ADJ
hassl-856	203	11	than	than	ADP
hassl-856	203	12	1.96	1.96	NUM
hassl-856	203	13	showing	show	VERB
hassl-856	203	14	direct	direct	ADJ
hassl-856	203	15	significant	significant	ADJ
hassl-856	203	16	relationship	relationship	NOUN
hassl-856	203	17	with	with	ADP
hassl-856	203	18	brand	brand	NOUN
hassl-856	203	19	loyalty	loyalty	NOUN
hassl-856	203	20	.	.	PUNCT
hassl-856	204	1	humanities	humanity	NOUN
hassl-856	204	2	and	and	CCONJ
hassl-856	204	3	social	social	ADJ
hassl-856	204	4	sciences	science	NOUN
hassl-856	204	5	letters	letter	NOUN
hassl-856	204	6	,	,	PUNCT
hassl-856	204	7	2020	2020	NUM
hassl-856	204	8	,	,	PUNCT
hassl-856	204	9	8(2	8(2	NUM
hassl-856	204	10	):	):	PUNCT
hassl-856	204	11	240	240	NUM
hassl-856	204	12	-	-	SYM
hassl-856	204	13	251	251	NUM
hassl-856	204	14	248	248	NUM
hassl-856	204	15	©	©	PROPN
hassl-856	204	16	2020	2020	NUM
hassl-856	204	17	conscientia	conscientia	PROPN
hassl-856	204	18	beam	beam	PROPN
hassl-856	204	19	.	.	PUNCT
hassl-856	205	1	all	all	DET
hassl-856	205	2	rights	right	NOUN
hassl-856	205	3	reserved	reserve	VERB
hassl-856	205	4	.	.	PUNCT
hassl-856	206	1	figure-3	figure-3	PUNCT
hassl-856	206	2	.	.	PUNCT
hassl-856	207	1	beta	beta	ADJ
hassl-856	207	2	test	test	NOUN
hassl-856	207	3	.	.	PUNCT
hassl-856	208	1	this	this	PRON
hassl-856	208	2	is	be	AUX
hassl-856	208	3	the	the	DET
hassl-856	208	4	theoretical	theoretical	ADJ
hassl-856	208	5	model	model	NOUN
hassl-856	208	6	drawn	draw	VERB
hassl-856	208	7	in	in	ADP
hassl-856	208	8	pls	pls	NOUN
hassl-856	208	9	-	-	PUNCT
hassl-856	208	10	sem	sem	NOUN
hassl-856	208	11	,	,	PUNCT
hassl-856	208	12	as	as	SCONJ
hassl-856	208	13	shown	show	VERB
hassl-856	208	14	in	in	ADP
hassl-856	208	15	the	the	DET
hassl-856	208	16	figure	figure	NOUN
hassl-856	208	17	3	3	NUM
hassl-856	208	18	and	and	CCONJ
hassl-856	208	19	run	run	VERB
hassl-856	208	20	tests	test	NOUN
hassl-856	208	21	accordingly	accordingly	ADV
hassl-856	208	22	to	to	PART
hassl-856	208	23	check	check	VERB
hassl-856	208	24	the	the	DET
hassl-856	208	25	reliability	reliability	NOUN
hassl-856	208	26	,	,	PUNCT
hassl-856	208	27	validity	validity	NOUN
hassl-856	208	28	,	,	PUNCT
hassl-856	208	29	correlation	correlation	NOUN
hassl-856	208	30	and	and	CCONJ
hassl-856	208	31	significance	significance	NOUN
hassl-856	208	32	of	of	ADP
hassl-856	208	33	the	the	DET
hassl-856	208	34	hypotheses	hypothesis	NOUN
hassl-856	208	35	.	.	PUNCT
hassl-856	209	1	here	here	ADV
hassl-856	209	2	it	it	PRON
hassl-856	209	3	clearly	clearly	ADV
hassl-856	209	4	shows	show	VERB
hassl-856	209	5	that	that	SCONJ
hassl-856	209	6	some	some	DET
hassl-856	209	7	items	item	NOUN
hassl-856	209	8	are	be	AUX
hassl-856	209	9	deleted	delete	VERB
hassl-856	209	10	in	in	ADP
hassl-856	209	11	order	order	NOUN
hassl-856	209	12	to	to	PART
hassl-856	209	13	make	make	VERB
hassl-856	209	14	better	well	ADJ
hassl-856	209	15	the	the	DET
hassl-856	209	16	results	result	NOUN
hassl-856	209	17	in	in	ADP
hassl-856	209	18	the	the	DET
hassl-856	209	19	form	form	NOUN
hassl-856	209	20	of	of	ADP
hassl-856	209	21	better	well	ADJ
hassl-856	209	22	reliability	reliability	NOUN
hassl-856	209	23	and	and	CCONJ
hassl-856	209	24	ave	ave	PROPN
hassl-856	209	25	.	.	PUNCT
hassl-856	210	1	the	the	DET
hassl-856	210	2	values	value	NOUN
hassl-856	210	3	on	on	ADP
hassl-856	210	4	the	the	DET
hassl-856	210	5	arrow	arrow	NOUN
hassl-856	210	6	heads	head	NOUN
hassl-856	210	7	in	in	ADP
hassl-856	210	8	between	between	ADP
hassl-856	210	9	blue	blue	ADJ
hassl-856	210	10	circles	circle	NOUN
hassl-856	210	11	show	show	VERB
hassl-856	210	12	the	the	DET
hassl-856	210	13	beta	beta	NOUN
hassl-856	210	14	-	-	PUNCT
hassl-856	210	15	values	value	NOUN
hassl-856	210	16	and	and	CCONJ
hassl-856	210	17	the	the	DET
hassl-856	210	18	values	value	NOUN
hassl-856	210	19	in	in	ADP
hassl-856	210	20	the	the	DET
hassl-856	210	21	circles	circle	NOUN
hassl-856	210	22	show	show	VERB
hassl-856	210	23	the	the	DET
hassl-856	210	24	r	r	NOUN
hassl-856	210	25	-	-	PUNCT
hassl-856	210	26	square	square	NOUN
hassl-856	210	27	meaning	meaning	NOUN
hassl-856	210	28	how	how	SCONJ
hassl-856	210	29	much	much	ADJ
hassl-856	210	30	the	the	DET
hassl-856	210	31	dependent	dependent	ADJ
hassl-856	210	32	variable	variable	NOUN
hassl-856	210	33	actually	actually	ADV
hassl-856	210	34	depends	depend	VERB
hassl-856	210	35	upon	upon	SCONJ
hassl-856	210	36	the	the	DET
hassl-856	210	37	independent	independent	ADJ
hassl-856	210	38	variable	variable	NOUN
hassl-856	210	39	.	.	PUNCT
hassl-856	211	1	the	the	DET
hassl-856	211	2	beta	beta	ADJ
hassl-856	211	3	value	value	NOUN
hassl-856	211	4	for	for	ADP
hassl-856	211	5	variable	variable	ADJ
hassl-856	211	6	css	css	PROPN
hassl-856	211	7	and	and	CCONJ
hassl-856	211	8	psc	psc	PROPN
hassl-856	211	9	are	be	AUX
hassl-856	211	10	positive	positive	ADJ
hassl-856	211	11	showing	show	VERB
hassl-856	211	12	positive	positive	ADJ
hassl-856	211	13	relationship	relationship	NOUN
hassl-856	211	14	with	with	ADP
hassl-856	211	15	brand	brand	NOUN
hassl-856	211	16	trust	trust	PROPN
hassl-856	211	17	and	and	CCONJ
hassl-856	211	18	brand	brand	NOUN
hassl-856	211	19	trust	trust	NOUN
hassl-856	211	20	showing	show	VERB
hassl-856	211	21	positive	positive	ADJ
hassl-856	211	22	correlation	correlation	NOUN
hassl-856	211	23	value	value	NOUN
hassl-856	211	24	with	with	ADP
hassl-856	211	25	brand	brand	NOUN
hassl-856	211	26	loyalty	loyalty	NOUN
hassl-856	211	27	and	and	CCONJ
hassl-856	211	28	aa	aa	NOUN
hassl-856	211	29	is	be	AUX
hassl-856	211	30	negatively	negatively	ADV
hassl-856	211	31	correlated	correlate	VERB
hassl-856	211	32	with	with	ADP
hassl-856	211	33	the	the	DET
hassl-856	211	34	brand	brand	PROPN
hassl-856	211	35	trust	trust	PROPN
hassl-856	211	36	.	.	PUNCT
hassl-856	212	1	these	these	DET
hassl-856	212	2	beta	beta	ADJ
hassl-856	212	3	values	value	NOUN
hassl-856	212	4	only	only	ADV
hassl-856	212	5	show	show	VERB
hassl-856	212	6	relationship	relationship	NOUN
hassl-856	212	7	but	but	CCONJ
hassl-856	212	8	do	do	AUX
hassl-856	212	9	not	not	PART
hassl-856	212	10	indicate	indicate	VERB
hassl-856	212	11	relationship	relationship	NOUN
hassl-856	212	12	is	be	AUX
hassl-856	212	13	significant	significant	ADJ
hassl-856	212	14	or	or	CCONJ
hassl-856	212	15	not	not	PART
hassl-856	212	16	.	.	PUNCT
hassl-856	213	1	hypothesis	hypothesis	NOUN
hassl-856	213	2	should	should	AUX
hassl-856	213	3	be	be	AUX
hassl-856	213	4	accepted	accept	VERB
hassl-856	213	5	or	or	CCONJ
hassl-856	213	6	rejected	reject	VERB
hassl-856	213	7	are	be	AUX
hassl-856	213	8	based	base	VERB
hassl-856	213	9	on	on	ADP
hassl-856	213	10	t	t	PROPN
hassl-856	213	11	-	-	PUNCT
hassl-856	213	12	values	value	NOUN
hassl-856	213	13	which	which	PRON
hassl-856	213	14	are	be	AUX
hassl-856	213	15	found	find	VERB
hassl-856	213	16	by	by	ADP
hassl-856	213	17	running	run	VERB
hassl-856	213	18	bootstrapping	bootstrappe	VERB
hassl-856	213	19	test	test	NOUN
hassl-856	213	20	in	in	ADP
hassl-856	213	21	pls	pls	NOUN
hassl-856	213	22	-	-	PUNCT
hassl-856	213	23	sem	sem	NOUN
hassl-856	213	24	.	.	PROPN
hassl-856	214	1	4.1	4.1	NUM
hassl-856	214	2	.	.	PUNCT
hassl-856	214	3	hypothesis	hypothesis	NOUN
hassl-856	214	4	results	result	VERB
hassl-856	214	5	table-5	table-5	PROPN
hassl-856	214	6	.	.	PUNCT
hassl-856	215	1	summary	summary	NOUN
hassl-856	215	2	of	of	ADP
hassl-856	215	3	findings	finding	NOUN
hassl-856	215	4	.	.	PUNCT
hassl-856	216	1	hypothesis	hypothesis	NOUN
hassl-856	216	2	correlation	correlation	NOUN
hassl-856	216	3	r	r	NOUN
hassl-856	216	4	-	-	PUNCT
hassl-856	216	5	square	square	ADJ
hassl-856	216	6	t	t	NOUN
hassl-856	216	7	-	-	PUNCT
hassl-856	216	8	values	value	NOUN
hassl-856	216	9	results	result	NOUN
hassl-856	216	10	h1	h1	PROPN
hassl-856	216	11	:	:	PUNCT
hassl-856	216	12	css	css	PROPN
hassl-856	216	13			PROPN
hassl-856	216	14	bt	bt	VERB
hassl-856	216	15	0.534	0.534	NUM
hassl-856	216	16	0.383	0.383	NUM
hassl-856	216	17	13.871	13.871	NUM
hassl-856	216	18	supported	support	VERB
hassl-856	216	19	h2	h2	NOUN
hassl-856	216	20	:	:	PUNCT
hassl-856	217	1	psc	psc	PROPN
hassl-856	217	2			PROPN
hassl-856	217	3	bt	bt	VERB
hassl-856	217	4	0.210	0.210	NUM
hassl-856	217	5	0.383	0.383	NUM
hassl-856	217	6	4.011	4.011	NUM
hassl-856	217	7	supported	support	VERB
hassl-856	217	8	h3	h3	NOUN
hassl-856	217	9	:	:	PUNCT
hassl-856	217	10	aa	aa	PROPN
hassl-856	217	11			PROPN
hassl-856	217	12	bt	bt	PROPN
hassl-856	217	13	-0.44	-0.44	NUM
hassl-856	217	14	0.383	0.383	NUM
hassl-856	217	15	1.03	1.03	NUM
hassl-856	217	16	not	not	PART
hassl-856	217	17	supported	support	VERB
hassl-856	217	18	h4	h4	NOUN
hassl-856	217	19	:	:	PUNCT
hassl-856	217	20	bt	bt	PROPN
hassl-856	217	21			PROPN
hassl-856	217	22	bl	bl	PROPN
hassl-856	217	23	0.384	0.384	NUM
hassl-856	217	24	0.147	0.147	NUM
hassl-856	217	25	8.725	8.725	NUM
hassl-856	217	26	supported	support	VERB
hassl-856	217	27	the	the	DET
hassl-856	217	28	table	table	NOUN
hassl-856	217	29	5	5	NUM
hassl-856	217	30	presents	present	VERB
hassl-856	217	31	the	the	DET
hassl-856	217	32	summary	summary	NOUN
hassl-856	217	33	of	of	ADP
hassl-856	217	34	finding	finding	NOUN
hassl-856	217	35	from	from	ADP
hassl-856	217	36	the	the	DET
hassl-856	217	37	data	datum	NOUN
hassl-856	217	38	for	for	ADP
hassl-856	217	39	the	the	DET
hassl-856	217	40	testing	testing	NOUN
hassl-856	217	41	of	of	ADP
hassl-856	217	42	hypotheses	hypothesis	NOUN
hassl-856	217	43	proposed	propose	VERB
hassl-856	217	44	in	in	ADP
hassl-856	217	45	the	the	DET
hassl-856	217	46	model	model	NOUN
hassl-856	217	47	.	.	PUNCT
hassl-856	218	1	hypotheses	hypothesis	NOUN
hassl-856	218	2	were	be	AUX
hassl-856	218	3	tested	test	VERB
hassl-856	218	4	in	in	ADP
hassl-856	218	5	smart	smart	ADJ
hassl-856	218	6	pls	pls	NOUN
hassl-856	218	7	using	use	VERB
hassl-856	218	8	boost	boost	NOUN
hassl-856	218	9	strapping	strap	VERB
hassl-856	218	10	approach	approach	NOUN
hassl-856	218	11	with	with	ADP
hassl-856	218	12	5000	5000	NUM
hassl-856	218	13	samples	sample	NOUN
hassl-856	218	14	and	and	CCONJ
hassl-856	218	15	355	355	NUM
hassl-856	218	16	cases	case	NOUN
hassl-856	218	17	.	.	PUNCT
hassl-856	219	1	the	the	DET
hassl-856	219	2	t	t	PROPN
hassl-856	219	3	-	-	PUNCT
hassl-856	219	4	values	value	NOUN
hassl-856	219	5	were	be	AUX
hassl-856	219	6	generated	generate	VERB
hassl-856	219	7	by	by	ADP
hassl-856	219	8	boot	boot	NOUN
hassl-856	219	9	-	-	PUNCT
hassl-856	219	10	strapping	strapping	NOUN
hassl-856	219	11	that	that	PRON
hassl-856	219	12	helped	help	VERB
hassl-856	219	13	us	we	PRON
hassl-856	219	14	in	in	ADP
hassl-856	219	15	testing	test	VERB
hassl-856	219	16	our	our	PRON
hassl-856	219	17	hypothesis	hypothesis	NOUN
hassl-856	219	18	.	.	PUNCT
hassl-856	220	1	the	the	DET
hassl-856	220	2	criteria	criterion	NOUN
hassl-856	220	3	used	use	VERB
hassl-856	220	4	for	for	ADP
hassl-856	220	5	accepting	accept	VERB
hassl-856	220	6	the	the	DET
hassl-856	220	7	hypothesis	hypothesis	NOUN
hassl-856	220	8	was	be	AUX
hassl-856	220	9	that	that	SCONJ
hassl-856	220	10	tvalue	tvalue	NOUN
hassl-856	220	11	must	must	AUX
hassl-856	220	12	be	be	AUX
hassl-856	220	13	greater	great	ADJ
hassl-856	220	14	than	than	ADP
hassl-856	220	15	1.96	1.96	NUM
hassl-856	220	16	at	at	ADP
hassl-856	220	17	5	5	NUM
hassl-856	220	18	percent	percent	NOUN
hassl-856	220	19	level	level	NOUN
hassl-856	220	20	of	of	ADP
hassl-856	220	21	significance	significance	NOUN
hassl-856	220	22	and	and	CCONJ
hassl-856	220	23	r	r	NOUN
hassl-856	220	24	-	-	PUNCT
hassl-856	220	25	square	square	ADJ
hassl-856	220	26	value	value	NOUN
hassl-856	220	27	should	should	AUX
hassl-856	220	28	be	be	AUX
hassl-856	220	29	greater	great	ADJ
hassl-856	220	30	than	than	ADP
hassl-856	220	31	0.10	0.10	NUM
hassl-856	220	32	and	and	CCONJ
hassl-856	220	33	values	value	NOUN
hassl-856	220	34	around	around	ADP
hassl-856	220	35	0.35	0.35	NUM
hassl-856	220	36	are	be	AUX
hassl-856	220	37	desirable	desirable	ADJ
hassl-856	220	38	.	.	PUNCT
hassl-856	221	1	the	the	DET
hassl-856	221	2	results	result	NOUN
hassl-856	221	3	of	of	ADP
hassl-856	221	4	hypothesis	hypothesis	NOUN
hassl-856	221	5	are	be	AUX
hassl-856	221	6	shown	show	VERB
hassl-856	221	7	above	above	ADV
hassl-856	221	8	along	along	ADV
hassl-856	221	9	with	with	ADP
hassl-856	221	10	beta	beta	NOUN
hassl-856	221	11	and	and	CCONJ
hassl-856	221	12	t	t	NOUN
hassl-856	221	13	-	-	PUNCT
hassl-856	221	14	values	value	NOUN
hassl-856	221	15	.	.	PUNCT
hassl-856	222	1	model	model	NOUN
hassl-856	222	2	explains	explain	VERB
hassl-856	222	3	that	that	SCONJ
hassl-856	222	4	we	we	PRON
hassl-856	222	5	gain	gain	VERB
hassl-856	222	6	brand	brand	NOUN
hassl-856	222	7	trust	trust	NOUN
hassl-856	222	8	from	from	ADP
hassl-856	222	9	core	core	NOUN
hassl-856	222	10	service	service	NOUN
hassl-856	222	11	satisfaction	satisfaction	NOUN
hassl-856	222	12	and	and	CCONJ
hassl-856	222	13	perceived	perceive	VERB
hassl-856	222	14	switching	switching	NOUN
hassl-856	222	15	cost	cost	NOUN
hassl-856	222	16	but	but	CCONJ
hassl-856	222	17	attractiveness	attractiveness	NOUN
hassl-856	222	18	of	of	ADP
hassl-856	222	19	alternatives	alternative	NOUN
hassl-856	222	20	show	show	VERB
hassl-856	222	21	very	very	ADV
hassl-856	222	22	little	little	ADJ
hassl-856	222	23	negative	negative	ADJ
hassl-856	222	24	relationship	relationship	NOUN
hassl-856	222	25	with	with	ADP
hassl-856	222	26	brand	brand	NOUN
hassl-856	222	27	trust	trust	NOUN
hassl-856	222	28	and	and	CCONJ
hassl-856	222	29	is	be	AUX
hassl-856	222	30	not	not	PART
hassl-856	222	31	significant	significant	ADJ
hassl-856	222	32	.	.	PUNCT
hassl-856	223	1	5	5	X
hassl-856	223	2	.	.	X
hassl-856	223	3	discussion	discussion	NOUN
hassl-856	223	4	the	the	DET
hassl-856	223	5	study	study	NOUN
hassl-856	223	6	effectively	effectively	ADV
hassl-856	223	7	measured	measure	VERB
hassl-856	223	8	the	the	DET
hassl-856	223	9	relationship	relationship	NOUN
hassl-856	223	10	between	between	ADP
hassl-856	223	11	core	core	NOUN
hassl-856	223	12	service	service	NOUN
hassl-856	223	13	satisfaction	satisfaction	NOUN
hassl-856	223	14	,	,	PUNCT
hassl-856	223	15	perceived	perceive	VERB
hassl-856	223	16	switching	switching	NOUN
hassl-856	223	17	cost	cost	NOUN
hassl-856	223	18	and	and	CCONJ
hassl-856	223	19	attractiveness	attractiveness	NOUN
hassl-856	223	20	of	of	ADP
hassl-856	223	21	alternatives	alternative	NOUN
hassl-856	223	22	with	with	ADP
hassl-856	223	23	brand	brand	NOUN
hassl-856	223	24	trust	trust	PROPN
hassl-856	223	25	.	.	PUNCT
hassl-856	224	1	eventually	eventually	ADV
hassl-856	224	2	,	,	PUNCT
hassl-856	224	3	it	it	PRON
hassl-856	224	4	also	also	ADV
hassl-856	224	5	determined	determine	VERB
hassl-856	224	6	the	the	DET
hassl-856	224	7	relationship	relationship	NOUN
hassl-856	224	8	between	between	ADP
hassl-856	224	9	brand	brand	NOUN
hassl-856	224	10	trust	trust	PROPN
hassl-856	224	11	and	and	CCONJ
hassl-856	224	12	brand	brand	NOUN
hassl-856	224	13	loyalty	loyalty	NOUN
hassl-856	224	14	.	.	PUNCT
hassl-856	225	1	the	the	DET
hassl-856	225	2	data	datum	NOUN
hassl-856	225	3	collected	collect	VERB
hassl-856	225	4	through	through	ADP
hassl-856	225	5	the	the	DET
hassl-856	225	6	questionnaire	questionnaire	NOUN
hassl-856	225	7	survey	survey	NOUN
hassl-856	225	8	conducted	conduct	VERB
hassl-856	225	9	with	with	ADP
hassl-856	225	10	parents	parent	NOUN
hassl-856	225	11	of	of	ADP
hassl-856	225	12	school	school	NOUN
hassl-856	225	13	going	go	VERB
hassl-856	225	14	humanities	humanity	NOUN
hassl-856	225	15	and	and	CCONJ
hassl-856	225	16	social	social	ADJ
hassl-856	225	17	sciences	science	NOUN
hassl-856	225	18	letters	letter	NOUN
hassl-856	225	19	,	,	PUNCT
hassl-856	225	20	2020	2020	NUM
hassl-856	225	21	,	,	PUNCT
hassl-856	225	22	8(2	8(2	NUM
hassl-856	225	23	):	):	PUNCT
hassl-856	225	24	240	240	NUM
hassl-856	225	25	-	-	SYM
hassl-856	225	26	251	251	NUM
hassl-856	225	27	249	249	NUM
hassl-856	225	28	©	©	PROPN
hassl-856	225	29	2020	2020	NUM
hassl-856	225	30	conscientia	conscientia	PROPN
hassl-856	225	31	beam	beam	PROPN
hassl-856	225	32	.	.	PUNCT
hassl-856	226	1	all	all	DET
hassl-856	226	2	rights	right	NOUN
hassl-856	226	3	reserved	reserve	VERB
hassl-856	226	4	.	.	PUNCT
hassl-856	227	1	children	child	NOUN
hassl-856	227	2	gave	give	VERB
hassl-856	227	3	contributing	contribute	VERB
hassl-856	227	4	insights	insight	NOUN
hassl-856	227	5	into	into	ADP
hassl-856	227	6	the	the	DET
hassl-856	227	7	existence	existence	NOUN
hassl-856	227	8	or	or	CCONJ
hassl-856	227	9	negligibility	negligibility	NOUN
hassl-856	227	10	of	of	ADP
hassl-856	227	11	the	the	DET
hassl-856	227	12	above	above	ADJ
hassl-856	227	13	mentioned	mention	VERB
hassl-856	227	14	factors	factor	NOUN
hassl-856	227	15	on	on	ADP
hassl-856	227	16	brand	brand	NOUN
hassl-856	227	17	loyalty	loyalty	NOUN
hassl-856	227	18	.	.	PUNCT
hassl-856	228	1	brand	brand	NOUN
hassl-856	228	2	loyalty	loyalty	NOUN
hassl-856	228	3	is	be	AUX
hassl-856	228	4	a	a	DET
hassl-856	228	5	very	very	ADV
hassl-856	228	6	essential	essential	ADJ
hassl-856	228	7	achievement	achievement	NOUN
hassl-856	228	8	for	for	ADP
hassl-856	228	9	each	each	DET
hassl-856	228	10	brand	brand	NOUN
hassl-856	228	11	as	as	SCONJ
hassl-856	228	12	it	it	PRON
hassl-856	228	13	contributes	contribute	VERB
hassl-856	228	14	to	to	ADP
hassl-856	228	15	customer	customer	NOUN
hassl-856	228	16	lifetime	lifetime	NOUN
hassl-856	228	17	value	value	NOUN
hassl-856	228	18	and	and	CCONJ
hassl-856	228	19	also	also	ADV
hassl-856	228	20	significantly	significantly	ADV
hassl-856	228	21	lowers	lower	VERB
hassl-856	228	22	the	the	DET
hassl-856	228	23	cost	cost	NOUN
hassl-856	228	24	of	of	ADP
hassl-856	228	25	acquiring	acquire	VERB
hassl-856	228	26	new	new	ADJ
hassl-856	228	27	customers	customer	NOUN
hassl-856	228	28	.	.	PUNCT
hassl-856	229	1	brand	brand	NOUN
hassl-856	229	2	loyalty	loyalty	NOUN
hassl-856	229	3	can	can	AUX
hassl-856	229	4	be	be	AUX
hassl-856	229	5	achieved	achieve	VERB
hassl-856	229	6	by	by	ADP
hassl-856	229	7	establishing	establish	VERB
hassl-856	229	8	brand	brand	NOUN
hassl-856	229	9	trust	trust	NOUN
hassl-856	229	10	.	.	PUNCT
hassl-856	230	1	the	the	DET
hassl-856	230	2	study	study	NOUN
hassl-856	230	3	shows	show	VERB
hassl-856	230	4	by	by	ADP
hassl-856	230	5	amalgamation	amalgamation	NOUN
hassl-856	230	6	of	of	ADP
hassl-856	230	7	collected	collect	VERB
hassl-856	230	8	data	datum	NOUN
hassl-856	230	9	that	that	PRON
hassl-856	230	10	brand	brand	NOUN
hassl-856	230	11	trust	trust	NOUN
hassl-856	230	12	can	can	AUX
hassl-856	230	13	be	be	AUX
hassl-856	230	14	created	create	VERB
hassl-856	230	15	through	through	ADP
hassl-856	230	16	attaining	attain	VERB
hassl-856	230	17	core	core	NOUN
hassl-856	230	18	service	service	NOUN
hassl-856	230	19	satisfaction	satisfaction	NOUN
hassl-856	230	20	and	and	CCONJ
hassl-856	230	21	if	if	SCONJ
hassl-856	230	22	switching	switch	VERB
hassl-856	230	23	costs	cost	NOUN
hassl-856	230	24	are	be	AUX
hassl-856	230	25	high	high	ADJ
hassl-856	230	26	then	then	ADV
hassl-856	230	27	customers	customer	NOUN
hassl-856	230	28	tend	tend	VERB
hassl-856	230	29	to	to	PART
hassl-856	230	30	stay	stay	VERB
hassl-856	230	31	loyal	loyal	ADJ
hassl-856	230	32	if	if	SCONJ
hassl-856	230	33	the	the	DET
hassl-856	230	34	brand	brand	NOUN
hassl-856	230	35	is	be	AUX
hassl-856	230	36	trustworthy	trustworthy	ADJ
hassl-856	230	37	.	.	PUNCT
hassl-856	231	1	on	on	ADP
hassl-856	231	2	the	the	DET
hassl-856	231	3	contrary	contrary	NOUN
hassl-856	231	4	,	,	PUNCT
hassl-856	231	5	attractiveness	attractiveness	NOUN
hassl-856	231	6	of	of	ADP
hassl-856	231	7	alternatives	alternative	NOUN
hassl-856	231	8	has	have	VERB
hassl-856	231	9	a	a	DET
hassl-856	231	10	negative	negative	ADJ
hassl-856	231	11	relationship	relationship	NOUN
hassl-856	231	12	with	with	ADP
hassl-856	231	13	brand	brand	NOUN
hassl-856	231	14	trust	trust	NOUN
hassl-856	231	15	and	and	CCONJ
hassl-856	231	16	brand	brand	NOUN
hassl-856	231	17	loyalty	loyalty	NOUN
hassl-856	231	18	but	but	CCONJ
hassl-856	231	19	the	the	DET
hassl-856	231	20	relationship	relationship	NOUN
hassl-856	231	21	is	be	AUX
hassl-856	231	22	very	very	ADV
hassl-856	231	23	weak	weak	ADJ
hassl-856	231	24	which	which	PRON
hassl-856	231	25	is	be	AUX
hassl-856	231	26	why	why	SCONJ
hassl-856	231	27	this	this	DET
hassl-856	231	28	hypothesis	hypothesis	NOUN
hassl-856	231	29	can	can	AUX
hassl-856	231	30	not	not	PART
hassl-856	231	31	be	be	AUX
hassl-856	231	32	supported	support	VERB
hassl-856	231	33	.	.	PUNCT
hassl-856	232	1	5.1	5.1	NUM
hassl-856	232	2	.	.	PUNCT
hassl-856	233	1	contributions	contribution	NOUN
hassl-856	233	2	brand	brand	NOUN
hassl-856	233	3	loyalty	loyalty	NOUN
hassl-856	233	4	is	be	AUX
hassl-856	233	5	a	a	DET
hassl-856	233	6	very	very	ADV
hassl-856	233	7	important	important	ADJ
hassl-856	233	8	aspect	aspect	NOUN
hassl-856	233	9	of	of	ADP
hassl-856	233	10	modern	modern	ADJ
hassl-856	233	11	day	day	NOUN
hassl-856	233	12	marketing	marketing	NOUN
hassl-856	233	13	where	where	SCONJ
hassl-856	233	14	focus	focus	NOUN
hassl-856	233	15	on	on	ADP
hassl-856	233	16	new	new	ADJ
hassl-856	233	17	customers	customer	NOUN
hassl-856	233	18	is	be	AUX
hassl-856	233	19	slightly	slightly	ADV
hassl-856	233	20	undermined	undermine	VERB
hassl-856	233	21	by	by	ADP
hassl-856	233	22	the	the	DET
hassl-856	233	23	significance	significance	NOUN
hassl-856	233	24	of	of	ADP
hassl-856	233	25	sustaining	sustain	VERB
hassl-856	233	26	the	the	DET
hassl-856	233	27	current	current	ADJ
hassl-856	233	28	customer	customer	NOUN
hassl-856	233	29	base	base	NOUN
hassl-856	233	30	.	.	PUNCT
hassl-856	234	1	all	all	DET
hassl-856	234	2	industries	industry	NOUN
hassl-856	234	3	depict	depict	VERB
hassl-856	234	4	distinct	distinct	ADJ
hassl-856	234	5	qualities	quality	NOUN
hassl-856	234	6	and	and	CCONJ
hassl-856	234	7	unique	unique	ADJ
hassl-856	234	8	environments	environment	NOUN
hassl-856	234	9	to	to	PART
hassl-856	234	10	which	which	PRON
hassl-856	234	11	marketers	marketer	NOUN
hassl-856	234	12	of	of	ADP
hassl-856	234	13	respective	respective	ADJ
hassl-856	234	14	brands	brand	NOUN
hassl-856	234	15	must	must	AUX
hassl-856	234	16	adapt	adapt	VERB
hassl-856	234	17	and	and	CCONJ
hassl-856	234	18	eventually	eventually	ADV
hassl-856	234	19	evolve	evolve	VERB
hassl-856	234	20	.	.	PUNCT
hassl-856	235	1	the	the	DET
hassl-856	235	2	schooling	schooling	NOUN
hassl-856	235	3	industry	industry	NOUN
hassl-856	235	4	in	in	ADP
hassl-856	235	5	pakistan	pakistan	PROPN
hassl-856	235	6	is	be	AUX
hassl-856	235	7	very	very	ADV
hassl-856	235	8	unstable	unstable	ADJ
hassl-856	235	9	and	and	CCONJ
hassl-856	235	10	this	this	DET
hassl-856	235	11	dynamic	dynamic	ADJ
hassl-856	235	12	environment	environment	NOUN
hassl-856	235	13	owes	owe	VERB
hassl-856	235	14	a	a	DET
hassl-856	235	15	lot	lot	NOUN
hassl-856	235	16	to	to	ADP
hassl-856	235	17	the	the	DET
hassl-856	235	18	intense	intense	ADJ
hassl-856	235	19	expansion	expansion	NOUN
hassl-856	235	20	in	in	ADP
hassl-856	235	21	the	the	DET
hassl-856	235	22	range	range	NOUN
hassl-856	235	23	of	of	ADP
hassl-856	235	24	competition	competition	NOUN
hassl-856	235	25	.	.	PUNCT
hassl-856	236	1	the	the	DET
hassl-856	236	2	concept	concept	NOUN
hassl-856	236	3	of	of	ADP
hassl-856	236	4	neighborhood	neighborhood	NOUN
hassl-856	236	5	schools	school	NOUN
hassl-856	236	6	has	have	AUX
hassl-856	236	7	seen	see	VERB
hassl-856	236	8	a	a	DET
hassl-856	236	9	huge	huge	ADJ
hassl-856	236	10	jump	jump	NOUN
hassl-856	236	11	in	in	ADP
hassl-856	236	12	the	the	DET
hassl-856	236	13	number	number	NOUN
hassl-856	236	14	of	of	ADP
hassl-856	236	15	schools	school	NOUN
hassl-856	236	16	in	in	ADP
hassl-856	236	17	any	any	DET
hassl-856	236	18	specific	specific	ADJ
hassl-856	236	19	locality	locality	NOUN
hassl-856	236	20	.	.	PUNCT
hassl-856	237	1	the	the	DET
hassl-856	237	2	attainment	attainment	NOUN
hassl-856	237	3	of	of	ADP
hassl-856	237	4	loyalty	loyalty	NOUN
hassl-856	237	5	in	in	ADP
hassl-856	237	6	such	such	DET
hassl-856	237	7	an	an	DET
hassl-856	237	8	environment	environment	NOUN
hassl-856	237	9	becomes	become	VERB
hassl-856	237	10	even	even	ADV
hassl-856	237	11	more	more	ADV
hassl-856	237	12	important	important	ADJ
hassl-856	237	13	than	than	ADP
hassl-856	237	14	ever	ever	ADV
hassl-856	237	15	before	before	ADV
hassl-856	237	16	.	.	PUNCT
hassl-856	238	1	the	the	DET
hassl-856	238	2	impact	impact	NOUN
hassl-856	238	3	of	of	ADP
hassl-856	238	4	service	service	NOUN
hassl-856	238	5	satisfaction	satisfaction	NOUN
hassl-856	238	6	,	,	PUNCT
hassl-856	238	7	switching	switch	VERB
hassl-856	238	8	costs	cost	NOUN
hassl-856	238	9	and	and	CCONJ
hassl-856	238	10	attractiveness	attractiveness	NOUN
hassl-856	238	11	of	of	ADP
hassl-856	238	12	alternatives	alternative	NOUN
hassl-856	238	13	on	on	ADP
hassl-856	238	14	brand	brand	NOUN
hassl-856	238	15	trust	trust	PROPN
hassl-856	238	16	and	and	CCONJ
hassl-856	238	17	brand	brand	NOUN
hassl-856	238	18	loyalty	loyalty	NOUN
hassl-856	238	19	has	have	AUX
hassl-856	238	20	seldom	seldom	ADV
hassl-856	238	21	been	be	AUX
hassl-856	238	22	studied	study	VERB
hassl-856	238	23	before	before	ADV
hassl-856	238	24	in	in	ADP
hassl-856	238	25	the	the	DET
hassl-856	238	26	context	context	NOUN
hassl-856	238	27	of	of	ADP
hassl-856	238	28	this	this	DET
hassl-856	238	29	particular	particular	ADJ
hassl-856	238	30	industry	industry	NOUN
hassl-856	238	31	and	and	CCONJ
hassl-856	238	32	this	this	DET
hassl-856	238	33	research	research	NOUN
hassl-856	238	34	may	may	AUX
hassl-856	238	35	act	act	VERB
hassl-856	238	36	as	as	ADP
hassl-856	238	37	platform	platform	NOUN
hassl-856	238	38	for	for	ADP
hassl-856	238	39	further	further	ADJ
hassl-856	238	40	research	research	NOUN
hassl-856	238	41	into	into	ADP
hassl-856	238	42	the	the	DET
hassl-856	238	43	factors	factor	NOUN
hassl-856	238	44	which	which	PRON
hassl-856	238	45	lead	lead	VERB
hassl-856	238	46	to	to	ADP
hassl-856	238	47	brand	brand	NOUN
hassl-856	238	48	loyalty	loyalty	NOUN
hassl-856	238	49	in	in	ADP
hassl-856	238	50	the	the	DET
hassl-856	238	51	private	private	ADJ
hassl-856	238	52	school	school	NOUN
hassl-856	238	53	industry	industry	NOUN
hassl-856	238	54	.	.	PUNCT
hassl-856	239	1	this	this	PRON
hassl-856	239	2	is	be	AUX
hassl-856	239	3	novel	novel	ADJ
hassl-856	239	4	because	because	SCONJ
hassl-856	239	5	the	the	DET
hassl-856	239	6	abundance	abundance	NOUN
hassl-856	239	7	of	of	ADP
hassl-856	239	8	existing	exist	VERB
hassl-856	239	9	relevant	relevant	ADJ
hassl-856	239	10	studies	study	NOUN
hassl-856	239	11	focus	focus	VERB
hassl-856	239	12	on	on	ADP
hassl-856	239	13	the	the	DET
hassl-856	239	14	matter	matter	NOUN
hassl-856	239	15	in	in	ADP
hassl-856	239	16	the	the	DET
hassl-856	239	17	european	european	ADJ
hassl-856	239	18	or	or	CCONJ
hassl-856	239	19	american	american	PROPN
hassl-856	239	20	perspective	perspective	NOUN
hassl-856	239	21	which	which	PRON
hassl-856	239	22	is	be	AUX
hassl-856	239	23	hugely	hugely	ADV
hassl-856	239	24	different	different	ADJ
hassl-856	239	25	from	from	ADP
hassl-856	239	26	the	the	DET
hassl-856	239	27	schooling	schooling	NOUN
hassl-856	239	28	industry	industry	NOUN
hassl-856	239	29	in	in	ADP
hassl-856	239	30	pakistan	pakistan	PROPN
hassl-856	239	31	.	.	PUNCT
hassl-856	240	1	this	this	DET
hassl-856	240	2	research	research	NOUN
hassl-856	240	3	was	be	AUX
hassl-856	240	4	based	base	VERB
hassl-856	240	5	on	on	ADP
hassl-856	240	6	a	a	DET
hassl-856	240	7	limited	limited	ADJ
hassl-856	240	8	time	time	NOUN
hassl-856	240	9	and	and	CCONJ
hassl-856	240	10	research	research	NOUN
hassl-856	240	11	unit	unit	NOUN
hassl-856	240	12	but	but	CCONJ
hassl-856	240	13	has	have	VERB
hassl-856	240	14	the	the	DET
hassl-856	240	15	potential	potential	NOUN
hassl-856	240	16	to	to	PART
hassl-856	240	17	be	be	AUX
hassl-856	240	18	dug	dig	VERB
hassl-856	240	19	down	down	ADP
hassl-856	240	20	deeper	deeply	ADV
hassl-856	240	21	including	include	VERB
hassl-856	240	22	other	other	ADJ
hassl-856	240	23	factors	factor	NOUN
hassl-856	240	24	which	which	PRON
hassl-856	240	25	may	may	AUX
hassl-856	240	26	enhance	enhance	VERB
hassl-856	240	27	or	or	CCONJ
hassl-856	240	28	diminish	diminish	VERB
hassl-856	240	29	brand	brand	NOUN
hassl-856	240	30	loyalty	loyalty	NOUN
hassl-856	240	31	.	.	PUNCT
hassl-856	241	1	the	the	DET
hassl-856	241	2	study	study	NOUN
hassl-856	241	3	brings	bring	VERB
hassl-856	241	4	certain	certain	ADJ
hassl-856	241	5	managerial	managerial	ADJ
hassl-856	241	6	implications	implication	NOUN
hassl-856	241	7	to	to	ADP
hassl-856	241	8	light	light	NOUN
hassl-856	241	9	regarding	regard	VERB
hassl-856	241	10	brand	brand	NOUN
hassl-856	241	11	loyalty	loyalty	NOUN
hassl-856	241	12	in	in	ADP
hassl-856	241	13	the	the	DET
hassl-856	241	14	private	private	ADJ
hassl-856	241	15	school	school	NOUN
hassl-856	241	16	industry	industry	NOUN
hassl-856	241	17	of	of	ADP
hassl-856	241	18	pakistan	pakistan	PROPN
hassl-856	241	19	.	.	PUNCT
hassl-856	242	1	the	the	DET
hassl-856	242	2	analysis	analysis	NOUN
hassl-856	242	3	of	of	ADP
hassl-856	242	4	the	the	DET
hassl-856	242	5	data	datum	NOUN
hassl-856	242	6	obtained	obtain	VERB
hassl-856	242	7	during	during	ADP
hassl-856	242	8	this	this	DET
hassl-856	242	9	research	research	NOUN
hassl-856	242	10	suggests	suggest	VERB
hassl-856	242	11	that	that	SCONJ
hassl-856	242	12	some	some	DET
hassl-856	242	13	factors	factor	NOUN
hassl-856	242	14	are	be	AUX
hassl-856	242	15	more	more	ADV
hassl-856	242	16	significant	significant	ADJ
hassl-856	242	17	than	than	ADP
hassl-856	242	18	others	other	NOUN
hassl-856	242	19	in	in	ADP
hassl-856	242	20	creating	create	VERB
hassl-856	242	21	brand	brand	NOUN
hassl-856	242	22	loyalty	loyalty	NOUN
hassl-856	242	23	.	.	PUNCT
hassl-856	243	1	the	the	DET
hassl-856	243	2	managers	manager	NOUN
hassl-856	243	3	of	of	ADP
hassl-856	243	4	schools	school	NOUN
hassl-856	243	5	should	should	AUX
hassl-856	243	6	focus	focus	VERB
hassl-856	243	7	primarily	primarily	ADV
hassl-856	243	8	on	on	ADP
hassl-856	243	9	enhancing	enhance	VERB
hassl-856	243	10	core	core	NOUN
hassl-856	243	11	service	service	NOUN
hassl-856	243	12	satisfaction	satisfaction	NOUN
hassl-856	243	13	as	as	SCONJ
hassl-856	243	14	it	it	PRON
hassl-856	243	15	is	be	AUX
hassl-856	243	16	the	the	DET
hassl-856	243	17	most	most	ADV
hassl-856	243	18	significant	significant	ADJ
hassl-856	243	19	factor	factor	NOUN
hassl-856	243	20	to	to	PART
hassl-856	243	21	impact	impact	VERB
hassl-856	243	22	brand	brand	NOUN
hassl-856	243	23	loyalty	loyalty	NOUN
hassl-856	243	24	.	.	PUNCT
hassl-856	244	1	the	the	DET
hassl-856	244	2	fact	fact	NOUN
hassl-856	244	3	that	that	SCONJ
hassl-856	244	4	service	service	NOUN
hassl-856	244	5	satisfaction	satisfaction	NOUN
hassl-856	244	6	affects	affect	VERB
hassl-856	244	7	brand	brand	NOUN
hassl-856	244	8	loyalty	loyalty	NOUN
hassl-856	244	9	the	the	DET
hassl-856	244	10	most	most	ADJ
hassl-856	244	11	and	and	CCONJ
hassl-856	244	12	attractiveness	attractiveness	NOUN
hassl-856	244	13	of	of	ADP
hassl-856	244	14	alternatives	alternative	NOUN
hassl-856	244	15	has	have	VERB
hassl-856	244	16	very	very	ADV
hassl-856	244	17	low	low	ADJ
hassl-856	244	18	and	and	CCONJ
hassl-856	244	19	next	next	ADJ
hassl-856	244	20	to	to	ADP
hassl-856	244	21	non	non	ADJ
hassl-856	244	22	-	-	ADJ
hassl-856	244	23	existent	existent	ADJ
hassl-856	244	24	effect	effect	NOUN
hassl-856	244	25	on	on	ADP
hassl-856	244	26	brand	brand	NOUN
hassl-856	244	27	loyalty	loyalty	NOUN
hassl-856	244	28	shows	show	VERB
hassl-856	244	29	that	that	SCONJ
hassl-856	244	30	enhancing	enhance	VERB
hassl-856	244	31	brand	brand	NOUN
hassl-856	244	32	loyalty	loyalty	NOUN
hassl-856	244	33	is	be	AUX
hassl-856	244	34	purely	purely	ADV
hassl-856	244	35	based	base	VERB
hassl-856	244	36	on	on	ADP
hassl-856	244	37	an	an	DET
hassl-856	244	38	internal	internal	ADJ
hassl-856	244	39	locus	locus	NOUN
hassl-856	244	40	of	of	ADP
hassl-856	244	41	control	control	NOUN
hassl-856	244	42	;	;	PUNCT
hassl-856	244	43	this	this	PRON
hassl-856	244	44	is	be	AUX
hassl-856	244	45	because	because	SCONJ
hassl-856	244	46	core	core	NOUN
hassl-856	244	47	service	service	NOUN
hassl-856	244	48	satisfaction	satisfaction	NOUN
hassl-856	244	49	depends	depend	VERB
hassl-856	244	50	on	on	ADP
hassl-856	244	51	factors	factor	NOUN
hassl-856	244	52	which	which	PRON
hassl-856	244	53	the	the	DET
hassl-856	244	54	organization	organization	NOUN
hassl-856	244	55	governs	govern	VERB
hassl-856	244	56	whereas	whereas	SCONJ
hassl-856	244	57	switching	switch	VERB
hassl-856	244	58	cost	cost	NOUN
hassl-856	244	59	and	and	CCONJ
hassl-856	244	60	attractiveness	attractiveness	NOUN
hassl-856	244	61	of	of	ADP
hassl-856	244	62	alternatives	alternative	NOUN
hassl-856	244	63	depends	depend	VERB
hassl-856	244	64	on	on	ADP
hassl-856	244	65	the	the	DET
hassl-856	244	66	dynamics	dynamic	NOUN
hassl-856	244	67	of	of	ADP
hassl-856	244	68	the	the	DET
hassl-856	244	69	industry	industry	NOUN
hassl-856	244	70	.	.	PUNCT
hassl-856	245	1	the	the	DET
hassl-856	245	2	factor	factor	NOUN
hassl-856	245	3	of	of	ADP
hassl-856	245	4	perceived	perceive	VERB
hassl-856	245	5	switching	switching	NOUN
hassl-856	245	6	cost	cost	NOUN
hassl-856	245	7	does	do	AUX
hassl-856	245	8	have	have	VERB
hassl-856	245	9	a	a	DET
hassl-856	245	10	directly	directly	ADV
hassl-856	245	11	proportional	proportional	ADJ
hassl-856	245	12	relationship	relationship	NOUN
hassl-856	245	13	with	with	ADP
hassl-856	245	14	brand	brand	NOUN
hassl-856	245	15	loyalty	loyalty	NOUN
hassl-856	245	16	and	and	CCONJ
hassl-856	245	17	schools	school	NOUN
hassl-856	245	18	can	can	AUX
hassl-856	245	19	try	try	VERB
hassl-856	245	20	to	to	PART
hassl-856	245	21	increase	increase	VERB
hassl-856	245	22	perceived	perceive	VERB
hassl-856	245	23	switching	switching	NOUN
hassl-856	245	24	cost	cost	NOUN
hassl-856	245	25	to	to	PART
hassl-856	245	26	retain	retain	VERB
hassl-856	245	27	customers	customer	NOUN
hassl-856	245	28	but	but	CCONJ
hassl-856	245	29	the	the	DET
hassl-856	245	30	most	most	ADV
hassl-856	245	31	important	important	ADJ
hassl-856	245	32	influencer	influencer	NOUN
hassl-856	245	33	is	be	AUX
hassl-856	245	34	the	the	DET
hassl-856	245	35	core	core	NOUN
hassl-856	245	36	service	service	NOUN
hassl-856	245	37	satisfaction	satisfaction	NOUN
hassl-856	245	38	and	and	CCONJ
hassl-856	245	39	should	should	AUX
hassl-856	245	40	be	be	AUX
hassl-856	245	41	the	the	DET
hassl-856	245	42	major	major	ADJ
hassl-856	245	43	focus	focus	NOUN
hassl-856	245	44	of	of	ADP
hassl-856	245	45	managers	manager	NOUN
hassl-856	245	46	striving	strive	VERB
hassl-856	245	47	to	to	PART
hassl-856	245	48	enhance	enhance	VERB
hassl-856	245	49	brand	brand	NOUN
hassl-856	245	50	trust	trust	NOUN
hassl-856	245	51	and	and	CCONJ
hassl-856	245	52	brand	brand	NOUN
hassl-856	245	53	loyalty	loyalty	NOUN
hassl-856	245	54	among	among	ADP
hassl-856	245	55	customers	customer	NOUN
hassl-856	245	56	.	.	PUNCT
hassl-856	246	1	5.2	5.2	NUM
hassl-856	246	2	.	.	PUNCT
hassl-856	247	1	recommendations	recommendation	NOUN
hassl-856	247	2	research	research	NOUN
hassl-856	247	3	conducted	conduct	VERB
hassl-856	247	4	at	at	ADP
hassl-856	247	5	national	national	ADJ
hassl-856	247	6	level	level	NOUN
hassl-856	247	7	may	may	AUX
hassl-856	247	8	vary	vary	VERB
hassl-856	247	9	the	the	DET
hassl-856	247	10	results	result	NOUN
hassl-856	247	11	significantly	significantly	ADV
hassl-856	247	12	.	.	PUNCT
hassl-856	248	1	that	that	PRON
hassl-856	248	2	is	be	AUX
hassl-856	248	3	why	why	SCONJ
hassl-856	248	4	further	further	ADJ
hassl-856	248	5	investigation	investigation	NOUN
hassl-856	248	6	is	be	AUX
hassl-856	248	7	required	require	VERB
hassl-856	248	8	to	to	PART
hassl-856	248	9	check	check	VERB
hassl-856	248	10	the	the	DET
hassl-856	248	11	reliance	reliance	NOUN
hassl-856	248	12	of	of	ADP
hassl-856	248	13	iv	iv	NOUN
hassl-856	248	14	’s	’s	NOUN
hassl-856	248	15	on	on	ADP
hassl-856	248	16	brand	brand	PROPN
hassl-856	248	17	trust	trust	PROPN
hassl-856	248	18	and	and	CCONJ
hassl-856	248	19	brand	brand	NOUN
hassl-856	248	20	loyalty	loyalty	NOUN
hassl-856	248	21	in	in	ADP
hassl-856	248	22	case	case	NOUN
hassl-856	248	23	of	of	ADP
hassl-856	248	24	schools	school	NOUN
hassl-856	248	25	and	and	CCONJ
hassl-856	248	26	education	education	NOUN
hassl-856	248	27	industry	industry	NOUN
hassl-856	248	28	.	.	PUNCT
hassl-856	249	1	other	other	ADJ
hassl-856	249	2	recommendations	recommendation	NOUN
hassl-856	249	3	are	be	AUX
hassl-856	249	4	;	;	PUNCT
hassl-856	249	5	1	1	X
hassl-856	249	6	.	.	X
hassl-856	249	7	larger	large	ADJ
hassl-856	249	8	sample	sample	NOUN
hassl-856	249	9	size	size	NOUN
hassl-856	249	10	can	can	AUX
hassl-856	249	11	be	be	AUX
hassl-856	249	12	used	use	VERB
hassl-856	249	13	to	to	PART
hassl-856	249	14	carry	carry	VERB
hassl-856	249	15	out	out	ADP
hassl-856	249	16	a	a	DET
hassl-856	249	17	more	more	ADJ
hassl-856	249	18	in	in	ADP
hassl-856	249	19	-	-	PUNCT
hassl-856	249	20	depth	depth	NOUN
hassl-856	249	21	research	research	NOUN
hassl-856	249	22	on	on	ADP
hassl-856	249	23	the	the	DET
hassl-856	249	24	topic	topic	NOUN
hassl-856	249	25	which	which	PRON
hassl-856	249	26	we	we	PRON
hassl-856	249	27	were	be	AUX
hassl-856	249	28	unable	unable	ADJ
hassl-856	249	29	to	to	PART
hassl-856	249	30	do	do	VERB
hassl-856	249	31	due	due	ADP
hassl-856	249	32	to	to	ADP
hassl-856	249	33	the	the	DET
hassl-856	249	34	lack	lack	NOUN
hassl-856	249	35	of	of	ADP
hassl-856	249	36	resources	resource	NOUN
hassl-856	249	37	and	and	CCONJ
hassl-856	249	38	time	time	NOUN
hassl-856	249	39	.	.	PUNCT
hassl-856	250	1	2	2	X
hassl-856	250	2	.	.	X
hassl-856	250	3	this	this	DET
hassl-856	250	4	research	research	NOUN
hassl-856	250	5	can	can	AUX
hassl-856	250	6	also	also	ADV
hassl-856	250	7	be	be	AUX
hassl-856	250	8	extended	extend	VERB
hassl-856	250	9	by	by	ADP
hassl-856	250	10	adding	add	VERB
hassl-856	250	11	other	other	ADJ
hassl-856	250	12	related	related	ADJ
hassl-856	250	13	variables	variable	NOUN
hassl-856	250	14	in	in	ADP
hassl-856	250	15	its	its	PRON
hassl-856	250	16	theoretical	theoretical	ADJ
hassl-856	250	17	framework	framework	NOUN
hassl-856	250	18	.	.	PUNCT
hassl-856	251	1	3	3	X
hassl-856	251	2	.	.	X
hassl-856	251	3	this	this	DET
hassl-856	251	4	research	research	NOUN
hassl-856	251	5	could	could	AUX
hassl-856	251	6	also	also	ADV
hassl-856	251	7	be	be	AUX
hassl-856	251	8	used	use	VERB
hassl-856	251	9	solely	solely	ADV
hassl-856	251	10	by	by	ADP
hassl-856	251	11	academicians	academician	NOUN
hassl-856	251	12	as	as	ADV
hassl-856	251	13	well	well	ADV
hassl-856	251	14	as	as	ADP
hassl-856	251	15	researchers	researcher	NOUN
hassl-856	251	16	probing	probe	VERB
hassl-856	251	17	for	for	ADP
hassl-856	251	18	the	the	DET
hassl-856	251	19	overall	overall	ADJ
hassl-856	251	20	model	model	NOUN
hassl-856	251	21	.	.	PUNCT
hassl-856	252	1	humanities	humanity	NOUN
hassl-856	252	2	and	and	CCONJ
hassl-856	252	3	social	social	ADJ
hassl-856	252	4	sciences	science	NOUN
hassl-856	252	5	letters	letter	NOUN
hassl-856	252	6	,	,	PUNCT
hassl-856	252	7	2020	2020	NUM
hassl-856	252	8	,	,	PUNCT
hassl-856	252	9	8(2	8(2	NUM
hassl-856	252	10	):	):	PUNCT
hassl-856	252	11	240	240	NUM
hassl-856	252	12	-	-	SYM
hassl-856	252	13	251	251	NUM
hassl-856	252	14	250	250	NUM
hassl-856	252	15	©	©	PROPN
hassl-856	252	16	2020	2020	NUM
hassl-856	252	17	conscientia	conscientia	PROPN
hassl-856	252	18	beam	beam	PROPN
hassl-856	252	19	.	.	PUNCT
hassl-856	253	1	all	all	DET
hassl-856	253	2	rights	right	NOUN
hassl-856	253	3	reserved	reserve	VERB
hassl-856	253	4	.	.	PUNCT
hassl-856	254	1	4	4	X
hassl-856	254	2	.	.	X
hassl-856	254	3	on	on	ADP
hassl-856	254	4	account	account	NOUN
hassl-856	254	5	of	of	ADP
hassl-856	254	6	pls	pls	NOUN
hassl-856	254	7	finding	find	VERB
hassl-856	254	8	we	we	PRON
hassl-856	254	9	would	would	AUX
hassl-856	254	10	suggest	suggest	VERB
hassl-856	254	11	,	,	PUNCT
hassl-856	254	12	educational	educational	ADJ
hassl-856	254	13	institutes	institute	NOUN
hassl-856	254	14	to	to	PART
hassl-856	254	15	opt	opt	VERB
hassl-856	254	16	for	for	ADP
hassl-856	254	17	core	core	NOUN
hassl-856	254	18	service	service	NOUN
hassl-856	254	19	satisfaction	satisfaction	NOUN
hassl-856	254	20	in	in	ADP
hassl-856	254	21	order	order	NOUN
hassl-856	254	22	to	to	PART
hassl-856	254	23	gain	gain	VERB
hassl-856	254	24	brand	brand	NOUN
hassl-856	254	25	trust	trust	PROPN
hassl-856	254	26	.	.	PUNCT
hassl-856	255	1	further	far	ADV
hassl-856	255	2	,	,	PUNCT
hassl-856	255	3	it	it	PRON
hassl-856	255	4	can	can	AUX
hassl-856	255	5	also	also	ADV
hassl-856	255	6	be	be	AUX
hassl-856	255	7	recommended	recommend	VERB
hassl-856	255	8	that	that	SCONJ
hassl-856	255	9	for	for	ADP
hassl-856	255	10	positive	positive	ADJ
hassl-856	255	11	brand	brand	NOUN
hassl-856	255	12	loyalty	loyalty	NOUN
hassl-856	255	13	of	of	ADP
hassl-856	255	14	the	the	DET
hassl-856	255	15	institutes	institute	NOUN
hassl-856	255	16	,	,	PUNCT
hassl-856	255	17	they	they	PRON
hassl-856	255	18	should	should	AUX
hassl-856	255	19	generate	generate	VERB
hassl-856	255	20	brand	brand	NOUN
hassl-856	255	21	trust	trust	NOUN
hassl-856	255	22	through	through	ADP
hassl-856	255	23	core	core	NOUN
hassl-856	255	24	service	service	NOUN
hassl-856	255	25	satisfaction	satisfaction	NOUN
hassl-856	255	26	and	and	CCONJ
hassl-856	255	27	perceived	perceive	VERB
hassl-856	255	28	switching	switching	NOUN
hassl-856	255	29	cost	cost	NOUN
hassl-856	255	30	as	as	ADP
hassl-856	255	31	a	a	DET
hassl-856	255	32	pivotal	pivotal	ADJ
hassl-856	255	33	point	point	NOUN
hassl-856	255	34	to	to	ADP
hassl-856	255	35	their	their	PRON
hassl-856	255	36	success	success	NOUN
hassl-856	255	37	.	.	PUNCT
hassl-856	256	1	funding	funding	NOUN
hassl-856	256	2	:	:	PUNCT
hassl-856	256	3	this	this	DET
hassl-856	256	4	study	study	NOUN
hassl-856	256	5	received	receive	VERB
hassl-856	256	6	no	no	DET
hassl-856	256	7	specific	specific	ADJ
hassl-856	256	8	financial	financial	ADJ
hassl-856	256	9	support	support	NOUN
hassl-856	256	10	.	.	PUNCT
hassl-856	257	1	competing	compete	VERB
hassl-856	257	2	interests	interest	NOUN
hassl-856	257	3	:	:	PUNCT
hassl-856	257	4	the	the	DET
hassl-856	257	5	authors	author	NOUN
hassl-856	257	6	declare	declare	VERB
hassl-856	257	7	that	that	SCONJ
hassl-856	257	8	they	they	PRON
hassl-856	257	9	have	have	VERB
hassl-856	257	10	no	no	DET
hassl-856	257	11	competing	compete	VERB
hassl-856	257	12	interests	interest	NOUN
hassl-856	257	13	.	.	PUNCT
hassl-856	258	1	acknowledgement	acknowledgement	NOUN
hassl-856	258	2	:	:	PUNCT
hassl-856	258	3	all	all	DET
hassl-856	258	4	authors	author	NOUN
hassl-856	258	5	contributed	contribute	VERB
hassl-856	258	6	equally	equally	ADV
hassl-856	258	7	to	to	ADP
hassl-856	258	8	the	the	DET
hassl-856	258	9	conception	conception	NOUN
hassl-856	258	10	and	and	CCONJ
hassl-856	258	11	design	design	NOUN
hassl-856	258	12	of	of	ADP
hassl-856	258	13	the	the	DET
hassl-856	258	14	study	study	NOUN
hassl-856	258	15	.	.	PUNCT
hassl-856	259	1	references	reference	NOUN
hassl-856	259	2	amine	amine	PROPN
hassl-856	259	3	,	,	PUNCT
hassl-856	259	4	a.	a.	NOUN
hassl-856	259	5	,	,	PUNCT
hassl-856	259	6	1998	1998	NUM
hassl-856	259	7	.	.	PUNCT
hassl-856	260	1	consumers	consumer	NOUN
hassl-856	260	2	'	'	PART
hassl-856	260	3	true	true	ADJ
hassl-856	260	4	brand	brand	NOUN
hassl-856	260	5	loyalty	loyalty	NOUN
hassl-856	260	6	:	:	PUNCT
hassl-856	260	7	the	the	DET
hassl-856	260	8	central	central	ADJ
hassl-856	260	9	role	role	NOUN
hassl-856	260	10	of	of	ADP
hassl-856	260	11	commitment	commitment	NOUN
hassl-856	260	12	.	.	PUNCT
hassl-856	261	1	journal	journal	NOUN
hassl-856	261	2	of	of	ADP
hassl-856	261	3	strategic	strategic	ADJ
hassl-856	261	4	marketing	marketing	NOUN
hassl-856	261	5	,	,	PUNCT
hassl-856	261	6	6(4	6(4	NUM
hassl-856	261	7	):	):	PUNCT
hassl-856	261	8	305319.available	305319.available	ADJ
hassl-856	261	9	at	at	ADP
hassl-856	261	10	:	:	PUNCT
hassl-856	261	11	https://doi.org/10.1080/096525498346577	https://doi.org/10.1080/096525498346577	PROPN
hassl-856	261	12	.	.	PUNCT
hassl-856	262	1	anderson	anderson	PROPN
hassl-856	262	2	,	,	PUNCT
hassl-856	262	3	e.w	e.w	PROPN
hassl-856	262	4	.	.	PROPN
hassl-856	262	5	,	,	PUNCT
hassl-856	262	6	c.	c.	PROPN
hassl-856	262	7	fornell	fornell	PROPN
hassl-856	262	8	and	and	CCONJ
hassl-856	262	9	d.r	d.r	PROPN
hassl-856	262	10	.	.	PROPN
hassl-856	262	11	lehmann	lehmann	PROPN
hassl-856	262	12	,	,	PUNCT
hassl-856	262	13	1994	1994	NUM
hassl-856	262	14	.	.	PUNCT
hassl-856	263	1	customer	customer	NOUN
hassl-856	263	2	satisfaction	satisfaction	NOUN
hassl-856	263	3	,	,	PUNCT
hassl-856	263	4	market	market	NOUN
hassl-856	263	5	share	share	NOUN
hassl-856	263	6	,	,	PUNCT
hassl-856	263	7	and	and	CCONJ
hassl-856	263	8	profitability	profitability	NOUN
hassl-856	263	9	:	:	PUNCT
hassl-856	263	10	findings	finding	NOUN
hassl-856	263	11	from	from	ADP
hassl-856	263	12	sweden	sweden	PROPN
hassl-856	263	13	.	.	PUNCT
hassl-856	264	1	journal	journal	PROPN
hassl-856	264	2	of	of	ADP
hassl-856	264	3	marketing	marketing	NOUN
hassl-856	264	4	,	,	PUNCT
hassl-856	264	5	58(3	58(3	NUM
hassl-856	264	6	):	):	PUNCT
hassl-856	264	7	53-66.available	53-66.available	ADJ
hassl-856	264	8	at	at	ADP
hassl-856	264	9	:	:	PUNCT
hassl-856	264	10	https://doi.org/10.1177/002224299405800304	https://doi.org/10.1177/002224299405800304	ADJ
hassl-856	264	11	.	.	PUNCT
hassl-856	265	1	bloemer	bloemer	NOUN
hassl-856	265	2	,	,	PUNCT
hassl-856	265	3	j.m	j.m	PROPN
hassl-856	265	4	.	.	PROPN
hassl-856	265	5	and	and	CCONJ
hassl-856	265	6	h.d	h.d	PROPN
hassl-856	265	7	.	.	PROPN
hassl-856	265	8	kasper	kasper	PROPN
hassl-856	265	9	,	,	PUNCT
hassl-856	265	10	1995	1995	NUM
hassl-856	265	11	.	.	PUNCT
hassl-856	266	1	the	the	DET
hassl-856	266	2	complex	complex	ADJ
hassl-856	266	3	relationship	relationship	NOUN
hassl-856	266	4	between	between	ADP
hassl-856	266	5	consumer	consumer	NOUN
hassl-856	266	6	satisfaction	satisfaction	NOUN
hassl-856	266	7	and	and	CCONJ
hassl-856	266	8	brand	brand	NOUN
hassl-856	266	9	loyalty	loyalty	NOUN
hassl-856	266	10	.	.	PUNCT
hassl-856	267	1	journal	journal	NOUN
hassl-856	267	2	of	of	ADP
hassl-856	267	3	economic	economic	ADJ
hassl-856	267	4	psychology	psychology	NOUN
hassl-856	267	5	,	,	PUNCT
hassl-856	267	6	16(2	16(2	NUM
hassl-856	267	7	):	):	PUNCT
hassl-856	267	8	311-329.available	311-329.available	NUM
hassl-856	267	9	at	at	ADP
hassl-856	267	10	:	:	PUNCT
hassl-856	267	11	https://doi.org/10.1016/0167-4870(95)00007-b	https://doi.org/10.1016/0167-4870(95)00007-b	VERB
hassl-856	267	12	.	.	NOUN
hassl-856	267	13	blut	blut	PROPN
hassl-856	267	14	,	,	PUNCT
hassl-856	267	15	m.	m.	NOUN
hassl-856	267	16	,	,	PUNCT
hassl-856	267	17	h.	h.	PROPN
hassl-856	267	18	evanschitzky	evanschitzky	PROPN
hassl-856	267	19	,	,	PUNCT
hassl-856	267	20	v.	v.	ADP
hassl-856	267	21	vogel	vogel	PROPN
hassl-856	267	22	and	and	CCONJ
hassl-856	267	23	d.	d.	PROPN
hassl-856	267	24	ahlert	ahlert	PROPN
hassl-856	267	25	,	,	PUNCT
hassl-856	267	26	2007	2007	NUM
hassl-856	267	27	.	.	PUNCT
hassl-856	268	1	switching	switch	VERB
hassl-856	268	2	barriers	barrier	NOUN
hassl-856	268	3	in	in	ADP
hassl-856	268	4	the	the	DET
hassl-856	268	5	four	four	NUM
hassl-856	268	6	-	-	PUNCT
hassl-856	268	7	stage	stage	NOUN
hassl-856	268	8	loyalty	loyalty	NOUN
hassl-856	268	9	model	model	NOUN
hassl-856	268	10	.	.	PUNCT
hassl-856	269	1	acr	acr	PROPN
hassl-856	269	2	north	north	PROPN
hassl-856	269	3	american	american	PROPN
hassl-856	269	4	advances	advance	NOUN
hassl-856	269	5	,	,	PUNCT
hassl-856	269	6	34(1	34(1	NUM
hassl-856	269	7	):	):	PUNCT
hassl-856	269	8	726	726	NUM
hassl-856	269	9	-	-	SYM
hassl-856	269	10	734	734	NUM
hassl-856	269	11	.	.	PUNCT
hassl-856	270	1	chaudhuri	chaudhuri	PROPN
hassl-856	270	2	,	,	PUNCT
hassl-856	270	3	a.	a.	NOUN
hassl-856	270	4	and	and	CCONJ
hassl-856	270	5	m.b	m.b	PROPN
hassl-856	270	6	.	.	PROPN
hassl-856	270	7	holbrook	holbrook	PROPN
hassl-856	270	8	,	,	PUNCT
hassl-856	270	9	2001	2001	NUM
hassl-856	270	10	.	.	PUNCT
hassl-856	271	1	the	the	DET
hassl-856	271	2	chain	chain	NOUN
hassl-856	271	3	of	of	ADP
hassl-856	271	4	effects	effect	NOUN
hassl-856	271	5	from	from	ADP
hassl-856	271	6	brand	brand	NOUN
hassl-856	271	7	trust	trust	NOUN
hassl-856	271	8	and	and	CCONJ
hassl-856	271	9	brand	brand	NOUN
hassl-856	271	10	affect	affect	VERB
hassl-856	271	11	to	to	ADP
hassl-856	271	12	brand	brand	NOUN
hassl-856	271	13	performance	performance	NOUN
hassl-856	271	14	:	:	PUNCT
hassl-856	271	15	the	the	DET
hassl-856	271	16	role	role	NOUN
hassl-856	271	17	of	of	ADP
hassl-856	271	18	brand	brand	NOUN
hassl-856	271	19	loyalty	loyalty	NOUN
hassl-856	271	20	.	.	PUNCT
hassl-856	272	1	journal	journal	NOUN
hassl-856	272	2	of	of	ADP
hassl-856	272	3	marketing	marketing	NOUN
hassl-856	272	4	,	,	PUNCT
hassl-856	272	5	65(2	65(2	NOUN
hassl-856	272	6	):	):	PUNCT
hassl-856	272	7	81-93.available	81-93.available	ADJ
hassl-856	272	8	at	at	ADP
hassl-856	272	9	:	:	PUNCT
hassl-856	272	10	https://doi.org/10.1509/jmkg.65.2.81.18255	https://doi.org/10.1509/jmkg.65.2.81.18255	PROPN
hassl-856	272	11	.	.	PROPN
hassl-856	272	12	fournier	fournier	PROPN
hassl-856	272	13	,	,	PUNCT
hassl-856	272	14	s.	s.	PROPN
hassl-856	272	15	and	and	CCONJ
hassl-856	272	16	j.l	j.l	PROPN
hassl-856	272	17	.	.	PROPN
hassl-856	272	18	yao	yao	PROPN
hassl-856	272	19	,	,	PUNCT
hassl-856	272	20	1997	1997	NUM
hassl-856	272	21	.	.	PUNCT
hassl-856	273	1	reviving	revive	VERB
hassl-856	273	2	brand	brand	NOUN
hassl-856	273	3	loyalty	loyalty	NOUN
hassl-856	273	4	:	:	PUNCT
hassl-856	273	5	a	a	DET
hassl-856	273	6	reconceptualization	reconceptualization	NOUN
hassl-856	273	7	within	within	ADP
hassl-856	273	8	the	the	DET
hassl-856	273	9	framework	framework	NOUN
hassl-856	273	10	of	of	ADP
hassl-856	273	11	consumer	consumer	NOUN
hassl-856	273	12	-	-	PUNCT
hassl-856	273	13	brand	brand	NOUN
hassl-856	273	14	relationships	relationship	NOUN
hassl-856	273	15	.	.	PUNCT
hassl-856	274	1	international	international	ADJ
hassl-856	274	2	journal	journal	NOUN
hassl-856	274	3	of	of	ADP
hassl-856	274	4	research	research	NOUN
hassl-856	274	5	in	in	ADP
hassl-856	274	6	marketing	marketing	NOUN
hassl-856	274	7	,	,	PUNCT
hassl-856	274	8	14(5	14(5	NUM
hassl-856	274	9	):	):	PUNCT
hassl-856	274	10	451-472.available	451-472.available	NUM
hassl-856	274	11	at	at	ADP
hassl-856	274	12	:	:	PUNCT
hassl-856	274	13	https://doi.org/10.1016/s0167-8116(97)00021-9	https://doi.org/10.1016/s0167-8116(97)00021-9	NOUN
hassl-856	274	14	.	.	PUNCT
hassl-856	274	15	gwinner	gwinner	PROPN
hassl-856	274	16	,	,	PUNCT
hassl-856	274	17	k.p	k.p	PROPN
hassl-856	274	18	.	.	PROPN
hassl-856	274	19	,	,	PUNCT
hassl-856	274	20	d.d	d.d	PROPN
hassl-856	274	21	.	.	PROPN
hassl-856	274	22	gremler	gremler	PROPN
hassl-856	274	23	and	and	CCONJ
hassl-856	274	24	m.j	m.j	PROPN
hassl-856	274	25	.	.	PROPN
hassl-856	274	26	bitner	bitner	NOUN
hassl-856	274	27	,	,	PUNCT
hassl-856	274	28	1998	1998	NUM
hassl-856	274	29	.	.	PUNCT
hassl-856	275	1	relational	relational	ADJ
hassl-856	275	2	benefits	benefit	NOUN
hassl-856	275	3	in	in	ADP
hassl-856	275	4	services	service	NOUN
hassl-856	275	5	industries	industry	NOUN
hassl-856	275	6	:	:	PUNCT
hassl-856	275	7	the	the	DET
hassl-856	275	8	customer	customer	NOUN
hassl-856	275	9	’s	’s	PART
hassl-856	275	10	perspective	perspective	NOUN
hassl-856	275	11	.	.	PUNCT
hassl-856	276	1	journal	journal	NOUN
hassl-856	276	2	of	of	ADP
hassl-856	276	3	the	the	DET
hassl-856	276	4	academy	academy	NOUN
hassl-856	276	5	of	of	ADP
hassl-856	276	6	marketing	marketing	NOUN
hassl-856	276	7	science	science	NOUN
hassl-856	276	8	,	,	PUNCT
hassl-856	276	9	26(2	26(2	NUM
hassl-856	276	10	):	):	PUNCT
hassl-856	276	11	101-114.available	101-114.available	NUM
hassl-856	276	12	at	at	ADP
hassl-856	276	13	:	:	PUNCT
hassl-856	276	14	https://doi.org/10.1177/0092070398262002	https://doi.org/10.1177/0092070398262002	NOUN
hassl-856	276	15	.	.	PUNCT
hassl-856	277	1	irianto	irianto	ADP
hassl-856	277	2	,	,	PUNCT
hassl-856	277	3	d.	d.	PROPN
hassl-856	277	4	,	,	PUNCT
hassl-856	277	5	d.	d.	PROPN
hassl-856	277	6	suhartanto	suhartanto	PROPN
hassl-856	277	7	,	,	PUNCT
hassl-856	277	8	d.	d.	PROPN
hassl-856	277	9	purnamasari	purnamasari	PROPN
hassl-856	277	10	and	and	CCONJ
hassl-856	277	11	y.	y.	PROPN
hassl-856	277	12	megandini	megandini	PROPN
hassl-856	277	13	,	,	PUNCT
hassl-856	277	14	2018	2018	NUM
hassl-856	277	15	.	.	PUNCT
hassl-856	278	1	examining	examine	VERB
hassl-856	278	2	product	product	NOUN
hassl-856	278	3	attributes	attribute	VERB
hassl-856	278	4	,	,	PUNCT
hassl-856	278	5	brand	brand	NOUN
hassl-856	278	6	equity	equity	NOUN
hassl-856	278	7	,	,	PUNCT
hassl-856	278	8	and	and	CCONJ
hassl-856	278	9	brand	brand	NOUN
hassl-856	278	10	loyalty	loyalty	NOUN
hassl-856	278	11	across	across	ADP
hassl-856	278	12	domestic	domestic	ADJ
hassl-856	278	13	and	and	CCONJ
hassl-856	278	14	international	international	ADJ
hassl-856	278	15	brand	brand	NOUN
hassl-856	278	16	.	.	PUNCT
hassl-856	279	1	8th	8th	ADJ
hassl-856	279	2	international	international	ADJ
hassl-856	279	3	conference	conference	NOUN
hassl-856	279	4	on	on	ADP
hassl-856	279	5	sustainable	sustainable	ADJ
hassl-856	279	6	collaboration	collaboration	NOUN
hassl-856	279	7	in	in	ADP
hassl-856	279	8	business	business	NOUN
hassl-856	279	9	,	,	PUNCT
hassl-856	279	10	technology	technology	NOUN
hassl-856	279	11	,	,	PUNCT
hassl-856	279	12	information	information	NOUN
hassl-856	279	13	and	and	CCONJ
hassl-856	279	14	innovation	innovation	NOUN
hassl-856	279	15	,	,	PUNCT
hassl-856	279	16	indonesia	indonesia	PROPN
hassl-856	279	17	.	.	PROPN
hassl-856	279	18	jones	jones	PROPN
hassl-856	279	19	,	,	PUNCT
hassl-856	279	20	m.a	m.a	PROPN
hassl-856	279	21	.	.	PROPN
hassl-856	279	22	,	,	PUNCT
hassl-856	279	23	d.l	d.l	PROPN
hassl-856	279	24	.	.	PROPN
hassl-856	279	25	mothersbaugh	mothersbaugh	NOUN
hassl-856	279	26	and	and	CCONJ
hassl-856	279	27	s.e	s.e	PROPN
hassl-856	279	28	.	.	PROPN
hassl-856	279	29	beatty	beatty	PROPN
hassl-856	279	30	,	,	PUNCT
hassl-856	279	31	2000	2000	NUM
hassl-856	279	32	.	.	PUNCT
hassl-856	280	1	switching	switch	VERB
hassl-856	280	2	barriers	barrier	NOUN
hassl-856	280	3	and	and	CCONJ
hassl-856	280	4	repurchase	repurchase	VERB
hassl-856	280	5	intentions	intention	NOUN
hassl-856	280	6	in	in	ADP
hassl-856	280	7	services	service	NOUN
hassl-856	280	8	.	.	PUNCT
hassl-856	281	1	journal	journal	PROPN
hassl-856	281	2	of	of	ADP
hassl-856	281	3	retailing	retailing	NOUN
hassl-856	281	4	,	,	PUNCT
hassl-856	281	5	76(2	76(2	NUM
hassl-856	281	6	):	):	PUNCT
hassl-856	281	7	259-274.available	259-274.available	NUM
hassl-856	281	8	at	at	ADP
hassl-856	281	9	:	:	PUNCT
hassl-856	281	10	https://doi.org/10.1016/s0022-4359(00)00024-5	https://doi.org/10.1016/s0022-4359(00)00024-5	PROPN
hassl-856	281	11	.	.	PUNCT
hassl-856	282	1	jung	jung	PROPN
hassl-856	282	2	,	,	PUNCT
hassl-856	282	3	j.	j.	PROPN
hassl-856	282	4	,	,	PUNCT
hassl-856	282	5	h.	h.	PROPN
hassl-856	282	6	han	han	PROPN
hassl-856	282	7	and	and	CCONJ
hassl-856	282	8	m.	m.	NOUN
hassl-856	282	9	oh	oh	INTJ
hassl-856	282	10	,	,	PUNCT
hassl-856	282	11	2017	2017	NUM
hassl-856	282	12	.	.	PUNCT
hassl-856	283	1	travelers	traveler	NOUN
hassl-856	283	2	'	'	PART
hassl-856	283	3	switching	switch	VERB
hassl-856	283	4	behavior	behavior	NOUN
hassl-856	283	5	in	in	ADP
hassl-856	283	6	the	the	DET
hassl-856	283	7	airline	airline	NOUN
hassl-856	283	8	industry	industry	NOUN
hassl-856	283	9	from	from	ADP
hassl-856	283	10	the	the	DET
hassl-856	283	11	perspective	perspective	NOUN
hassl-856	283	12	of	of	ADP
hassl-856	283	13	the	the	DET
hassl-856	283	14	push	push	NOUN
hassl-856	283	15	-	-	PUNCT
hassl-856	283	16	pullmooring	pullmooring	NOUN
hassl-856	283	17	framework	framework	NOUN
hassl-856	283	18	.	.	PUNCT
hassl-856	284	1	tourism	tourism	NOUN
hassl-856	284	2	management	management	NOUN
hassl-856	284	3	,	,	PUNCT
hassl-856	284	4	100(59	100(59	NUM
hassl-856	284	5	):	):	PUNCT
hassl-856	284	6	139-153.available	139-153.available	NUM
hassl-856	284	7	at	at	ADP
hassl-856	284	8	:	:	PUNCT
hassl-856	284	9	https://doi.org/10.1016/j.tourman.2016.07.018	https://doi.org/10.1016/j.tourman.2016.07.018	NOUN
hassl-856	284	10	.	.	PUNCT
hassl-856	285	1	lee	lee	PROPN
hassl-856	285	2	,	,	PUNCT
hassl-856	285	3	d.	d.	PROPN
hassl-856	285	4	,	,	PUNCT
hassl-856	285	5	j.	j.	PROPN
hassl-856	285	6	moon	moon	PROPN
hassl-856	285	7	,	,	PUNCT
hassl-856	285	8	y.j	y.j	PROPN
hassl-856	285	9	.	.	PROPN
hassl-856	285	10	kim	kim	PROPN
hassl-856	285	11	and	and	CCONJ
hassl-856	285	12	y.y	y.y	PROPN
hassl-856	285	13	.	.	PROPN
hassl-856	285	14	mun	mun	PROPN
hassl-856	285	15	,	,	PUNCT
hassl-856	285	16	2015	2015	NUM
hassl-856	285	17	.	.	PUNCT
hassl-856	286	1	antecedents	antecedent	NOUN
hassl-856	286	2	and	and	CCONJ
hassl-856	286	3	consequences	consequence	NOUN
hassl-856	286	4	of	of	ADP
hassl-856	286	5	mobile	mobile	ADJ
hassl-856	286	6	phone	phone	NOUN
hassl-856	286	7	usability	usability	NOUN
hassl-856	286	8	:	:	PUNCT
hassl-856	286	9	linking	link	VERB
hassl-856	286	10	simplicity	simplicity	NOUN
hassl-856	286	11	and	and	CCONJ
hassl-856	286	12	interactivity	interactivity	NOUN
hassl-856	286	13	to	to	ADP
hassl-856	286	14	satisfaction	satisfaction	NOUN
hassl-856	286	15	,	,	PUNCT
hassl-856	286	16	trust	trust	NOUN
hassl-856	286	17	,	,	PUNCT
hassl-856	286	18	and	and	CCONJ
hassl-856	286	19	brand	brand	NOUN
hassl-856	286	20	loyalty	loyalty	NOUN
hassl-856	286	21	.	.	PUNCT
hassl-856	287	1	information	information	NOUN
hassl-856	287	2	&	&	CCONJ
hassl-856	287	3	management	management	NOUN
hassl-856	287	4	,	,	PUNCT
hassl-856	287	5	52(3	52(3	NUM
hassl-856	287	6	):	):	PUNCT
hassl-856	287	7	295-304.available	295-304.available	NUM
hassl-856	287	8	at	at	ADP
hassl-856	287	9	:	:	PUNCT
hassl-856	287	10	https://doi.org/10.1016/j.im.2014.12.001	https://doi.org/10.1016/j.im.2014.12.001	PROPN
hassl-856	287	11	.	.	PUNCT
hassl-856	288	1	lewis	lewis	PROPN
hassl-856	288	2	,	,	PUNCT
hassl-856	288	3	b.r	b.r	PROPN
hassl-856	288	4	.	.	PROPN
hassl-856	288	5	and	and	CCONJ
hassl-856	288	6	v.w	v.w	PROPN
hassl-856	288	7	.	.	PROPN
hassl-856	288	8	mitchell	mitchell	PROPN
hassl-856	288	9	,	,	PUNCT
hassl-856	288	10	1990	1990	NUM
hassl-856	288	11	.	.	PUNCT
hassl-856	289	1	defining	define	VERB
hassl-856	289	2	and	and	CCONJ
hassl-856	289	3	measuring	measure	VERB
hassl-856	289	4	the	the	DET
hassl-856	289	5	quality	quality	NOUN
hassl-856	289	6	of	of	ADP
hassl-856	289	7	customer	customer	NOUN
hassl-856	289	8	service	service	NOUN
hassl-856	289	9	.	.	PUNCT
hassl-856	290	1	marketing	marketing	NOUN
hassl-856	290	2	intelligence	intelligence	PROPN
hassl-856	290	3	&	&	CCONJ
hassl-856	290	4	planning	planning	NOUN
hassl-856	290	5	,	,	PUNCT
hassl-856	290	6	8	8	NUM
hassl-856	290	7	:	:	SYM
hassl-856	290	8	11	11	NUM
hassl-856	290	9	-	-	SYM
hassl-856	290	10	17	17	NUM
hassl-856	290	11	.	.	PUNCT
hassl-856	291	1	mcdougall	mcdougall	PROPN
hassl-856	291	2	,	,	PUNCT
hassl-856	291	3	g.h	g.h	PROPN
hassl-856	291	4	.	.	PROPN
hassl-856	291	5	and	and	CCONJ
hassl-856	291	6	t.	t.	PROPN
hassl-856	291	7	levesque	levesque	PROPN
hassl-856	291	8	,	,	PUNCT
hassl-856	291	9	2000	2000	NUM
hassl-856	291	10	.	.	PUNCT
hassl-856	292	1	customer	customer	NOUN
hassl-856	292	2	satisfaction	satisfaction	NOUN
hassl-856	292	3	with	with	ADP
hassl-856	292	4	services	service	NOUN
hassl-856	292	5	:	:	PUNCT
hassl-856	292	6	putting	put	VERB
hassl-856	292	7	perceived	perceive	VERB
hassl-856	292	8	value	value	NOUN
hassl-856	292	9	into	into	ADP
hassl-856	292	10	the	the	DET
hassl-856	292	11	equation	equation	NOUN
hassl-856	292	12	.	.	PUNCT
hassl-856	293	1	journal	journal	PROPN
hassl-856	293	2	of	of	ADP
hassl-856	293	3	services	service	NOUN
hassl-856	293	4	marketing	marketing	NOUN
hassl-856	293	5	,	,	PUNCT
hassl-856	293	6	14(5	14(5	NUM
hassl-856	293	7	):	):	PUNCT
hassl-856	293	8	392-410.available	392-410.available	NUM
hassl-856	293	9	at	at	ADP
hassl-856	293	10	:	:	PUNCT
hassl-856	293	11	https://doi.org/10.1108/08876040010340937	https://doi.org/10.1108/08876040010340937	X
hassl-856	293	12	.	.	PUNCT
hassl-856	294	1	novak	novak	PROPN
hassl-856	294	2	,	,	PUNCT
hassl-856	294	3	k.	k.	PROPN
hassl-856	294	4	,	,	PUNCT
hassl-856	294	5	2017	2017	NUM
hassl-856	294	6	.	.	PUNCT
hassl-856	295	1	doctoral	doctoral	ADJ
hassl-856	295	2	thesis	thesis	NOUN
hassl-856	295	3	exploring	explore	VERB
hassl-856	295	4	brand	brand	NOUN
hassl-856	295	5	loyalty	loyalty	NOUN
hassl-856	295	6	through	through	ADP
hassl-856	295	7	empowerment	empowerment	NOUN
hassl-856	295	8	marketing	marketing	NOUN
hassl-856	295	9	.	.	PUNCT
hassl-856	296	1	los	los	PROPN
hassl-856	296	2	angeles	angeles	PROPN
hassl-856	296	3	:	:	PUNCT
hassl-856	296	4	loyola	loyola	PROPN
hassl-856	296	5	marymount	marymount	PROPN
hassl-856	296	6	university	university	PROPN
hassl-856	296	7	.	.	PUNCT
hassl-856	297	1	oliver	oliver	PROPN
hassl-856	297	2	,	,	PUNCT
hassl-856	297	3	r.l	r.l	PROPN
hassl-856	297	4	.	.	PROPN
hassl-856	297	5	,	,	PUNCT
hassl-856	297	6	1999	1999	NUM
hassl-856	297	7	.	.	PUNCT
hassl-856	298	1	whence	whence	NOUN
hassl-856	298	2	consumer	consumer	NOUN
hassl-856	298	3	loyalty	loyalty	NOUN
hassl-856	298	4	?	?	PUNCT
hassl-856	299	1	journal	journal	NOUN
hassl-856	299	2	of	of	ADP
hassl-856	299	3	marketing	marketing	NOUN
hassl-856	299	4	,	,	PUNCT
hassl-856	299	5	63(4_suppl1	63(4_suppl1	NUM
hassl-856	299	6	):	):	PUNCT
hassl-856	299	7	33-44.available	33-44.available	ADJ
hassl-856	299	8	at	at	ADP
hassl-856	299	9	:	:	PUNCT
hassl-856	299	10	https://doi.org/10.1177/00222429990634s105	https://doi.org/10.1177/00222429990634s105	NOUN
hassl-856	299	11	.	.	PUNCT
hassl-856	300	1	humanities	humanity	NOUN
hassl-856	300	2	and	and	CCONJ
hassl-856	300	3	social	social	ADJ
hassl-856	300	4	sciences	science	NOUN
hassl-856	300	5	letters	letter	NOUN
hassl-856	300	6	,	,	PUNCT
hassl-856	300	7	2020	2020	NUM
hassl-856	300	8	,	,	PUNCT
hassl-856	300	9	8(2	8(2	NUM
hassl-856	300	10	):	):	PUNCT
hassl-856	300	11	240	240	NUM
hassl-856	300	12	-	-	SYM
hassl-856	300	13	251	251	NUM
hassl-856	300	14	251	251	NUM
hassl-856	300	15	©	©	PROPN
hassl-856	300	16	2020	2020	NUM
hassl-856	300	17	conscientia	conscientia	PROPN
hassl-856	300	18	beam	beam	PROPN
hassl-856	300	19	.	.	PUNCT
hassl-856	301	1	all	all	DET
hassl-856	301	2	rights	right	NOUN
hassl-856	301	3	reserved	reserve	VERB
hassl-856	301	4	.	.	PUNCT
hassl-856	302	1	pintado	pintado	X
hassl-856	302	2	,	,	PUNCT
hassl-856	302	3	t.	t.	PROPN
hassl-856	302	4	,	,	PUNCT
hassl-856	302	5	j.	j.	PROPN
hassl-856	302	6	sanchez	sanchez	PROPN
hassl-856	302	7	,	,	PUNCT
hassl-856	302	8	s.	s.	PROPN
hassl-856	302	9	carcelén	carcelén	PROPN
hassl-856	302	10	and	and	CCONJ
hassl-856	302	11	d.	d.	PROPN
hassl-856	302	12	alameda	alameda	PROPN
hassl-856	302	13	,	,	PUNCT
hassl-856	302	14	2017	2017	NUM
hassl-856	302	15	.	.	PUNCT
hassl-856	303	1	the	the	DET
hassl-856	303	2	effects	effect	NOUN
hassl-856	303	3	of	of	ADP
hassl-856	303	4	digital	digital	ADJ
hassl-856	303	5	media	medium	NOUN
hassl-856	303	6	advertising	advertising	NOUN
hassl-856	303	7	content	content	NOUN
hassl-856	303	8	on	on	ADP
hassl-856	303	9	message	message	NOUN
hassl-856	303	10	acceptance	acceptance	NOUN
hassl-856	303	11	or	or	CCONJ
hassl-856	303	12	rejection	rejection	NOUN
hassl-856	303	13	:	:	PUNCT
hassl-856	303	14	brand	brand	NOUN
hassl-856	303	15	trust	trust	NOUN
hassl-856	303	16	as	as	ADP
hassl-856	303	17	a	a	DET
hassl-856	303	18	moderating	moderate	VERB
hassl-856	303	19	factor	factor	NOUN
hassl-856	303	20	.	.	PUNCT
hassl-856	304	1	journal	journal	PROPN
hassl-856	304	2	of	of	ADP
hassl-856	304	3	internet	internet	PROPN
hassl-856	304	4	commerce	commerce	PROPN
hassl-856	304	5	,	,	PUNCT
hassl-856	304	6	16(4	16(4	NUM
hassl-856	304	7	):	):	PUNCT
hassl-856	304	8	364-384.available	364-384.available	NUM
hassl-856	304	9	at	at	ADP
hassl-856	304	10	:	:	PUNCT
hassl-856	304	11	https://doi.org/10.1080/15332861.2017.1396079	https://doi.org/10.1080/15332861.2017.1396079	PROPN
hassl-856	304	12	.	.	PUNCT
hassl-856	304	13	tandon	tandon	PROPN
hassl-856	304	14	,	,	PUNCT
hassl-856	304	15	m.	m.	NOUN
hassl-856	304	16	,	,	PUNCT
hassl-856	304	17	s.	s.	PROPN
hassl-856	304	18	malhan	malhan	PROPN
hassl-856	304	19	and	and	CCONJ
hassl-856	304	20	p.	p.	PROPN
hassl-856	304	21	andpachpore	andpachpore	NOUN
hassl-856	304	22	,	,	PUNCT
hassl-856	304	23	2017	2017	NUM
hassl-856	304	24	.	.	PUNCT
hassl-856	305	1	significance	significance	NOUN
hassl-856	305	2	of	of	ADP
hassl-856	305	3	fuel	fuel	NOUN
hassl-856	305	4	efficiency	efficiency	NOUN
hassl-856	305	5	in	in	ADP
hassl-856	305	6	the	the	DET
hassl-856	305	7	factors	factor	NOUN
hassl-856	305	8	affecting	affect	VERB
hassl-856	305	9	brand	brand	NOUN
hassl-856	305	10	loyalty	loyalty	NOUN
hassl-856	305	11	in	in	ADP
hassl-856	305	12	automobile	automobile	NOUN
hassl-856	305	13	industry	industry	NOUN
hassl-856	305	14	.	.	PUNCT
hassl-856	306	1	international	international	ADJ
hassl-856	306	2	journal	journal	NOUN
hassl-856	306	3	of	of	ADP
hassl-856	306	4	engineering	engineering	NOUN
hassl-856	306	5	technology	technology	NOUN
hassl-856	306	6	,	,	PUNCT
hassl-856	306	7	management	management	NOUN
hassl-856	306	8	and	and	CCONJ
hassl-856	306	9	applied	apply	VERB
hassl-856	306	10	sciences	science	NOUN
hassl-856	306	11	,	,	PUNCT
hassl-856	306	12	5	5	NUM
hassl-856	306	13	:	:	SYM
hassl-856	306	14	94	94	NUM
hassl-856	306	15	-	-	SYM
hassl-856	306	16	104	104	NUM
hassl-856	306	17	.	.	PUNCT
hassl-856	307	1	wilson	wilson	PROPN
hassl-856	307	2	,	,	PUNCT
hassl-856	307	3	a.	a.	NOUN
hassl-856	307	4	and	and	CCONJ
hassl-856	307	5	n.	n.	PROPN
hassl-856	307	6	persson	persson	PROPN
hassl-856	307	7	,	,	PUNCT
hassl-856	307	8	2017	2017	NUM
hassl-856	307	9	.	.	PUNCT
hassl-856	308	1	the	the	DET
hassl-856	308	2	interplay	interplay	NOUN
hassl-856	308	3	between	between	ADP
hassl-856	308	4	brand	brand	NOUN
hassl-856	308	5	loyalty	loyalty	NOUN
hassl-856	308	6	and	and	CCONJ
hassl-856	308	7	brand	brand	NOUN
hassl-856	308	8	satisfaction	satisfaction	NOUN
hassl-856	308	9	:	:	PUNCT
hassl-856	308	10	a	a	DET
hassl-856	308	11	qualitative	qualitative	ADJ
hassl-856	308	12	study	study	NOUN
hassl-856	308	13	of	of	ADP
hassl-856	308	14	consumers	consumer	NOUN
hassl-856	308	15	in	in	ADP
hassl-856	308	16	the	the	DET
hassl-856	308	17	clothing	clothing	NOUN
hassl-856	308	18	industry	industry	NOUN
hassl-856	308	19	,	,	PUNCT
hassl-856	308	20	dissertation	dissertation	NOUN
hassl-856	308	21	.	.	PUNCT
hassl-856	309	1	available	available	ADJ
hassl-856	309	2	from	from	ADP
hassl-856	309	3	http://urn.kb.se/resolve?urn=urn	http://urn.kb.se/resolve?urn=urn	PROPN
hassl-856	309	4	.	.	PUNCT
hassl-856	310	1	yang	yang	PROPN
hassl-856	310	2	,	,	PUNCT
hassl-856	310	3	z.	z.	PROPN
hassl-856	310	4	and	and	CCONJ
hassl-856	310	5	r.t	r.t	PROPN
hassl-856	310	6	.	.	PROPN
hassl-856	310	7	peterson	peterson	PROPN
hassl-856	310	8	,	,	PUNCT
hassl-856	310	9	2004	2004	NUM
hassl-856	310	10	.	.	PUNCT
hassl-856	311	1	customer	customer	NOUN
hassl-856	311	2	perceived	perceive	VERB
hassl-856	311	3	value	value	NOUN
hassl-856	311	4	,	,	PUNCT
hassl-856	311	5	satisfaction	satisfaction	NOUN
hassl-856	311	6	,	,	PUNCT
hassl-856	311	7	and	and	CCONJ
hassl-856	311	8	loyalty	loyalty	NOUN
hassl-856	311	9	:	:	PUNCT
hassl-856	311	10	the	the	DET
hassl-856	311	11	role	role	NOUN
hassl-856	311	12	of	of	ADP
hassl-856	311	13	switching	switch	VERB
hassl-856	311	14	costs	cost	NOUN
hassl-856	311	15	.	.	PUNCT
hassl-856	312	1	psychology	psychology	NOUN
hassl-856	312	2	&	&	CCONJ
hassl-856	312	3	marketing	marketing	PROPN
hassl-856	312	4	,	,	PUNCT
hassl-856	312	5	21(10	21(10	NUM
hassl-856	312	6	):	):	PUNCT
hassl-856	312	7	799-822.available	799-822.available	NUM
hassl-856	312	8	at	at	ADP
hassl-856	312	9	:	:	PUNCT
hassl-856	312	10	https://doi.org/10.1002/mar.20030	https://doi.org/10.1002/mar.20030	PROPN
hassl-856	312	11	.	.	PUNCT
hassl-856	313	1	appendix	appendix	NOUN
hassl-856	313	2	–	–	PUNCT
hassl-856	313	3	a	a	DET
hassl-856	313	4	questionnaire	questionnaire	NOUN
hassl-856	313	5	survey	survey	NOUN
hassl-856	313	6	name	name	NOUN
hassl-856	313	7	:	:	PUNCT
hassl-856	313	8	(	(	PUNCT
hassl-856	313	9	optional	optional	ADJ
hassl-856	313	10	)	)	PUNCT
hassl-856	313	11	age	age	NOUN
hassl-856	313	12	:	:	PUNCT
hassl-856	313	13	school	school	NOUN
hassl-856	313	14	going	go	VERB
hassl-856	313	15	children	child	NOUN
hassl-856	313	16	:	:	PUNCT
hassl-856	314	1	yes	yes	INTJ
hassl-856	314	2	no	no	INTJ
hassl-856	315	1	if	if	SCONJ
hassl-856	315	2	yes	yes	ADV
hassl-856	315	3	,	,	PUNCT
hassl-856	315	4	proceed	proceed	VERB
hassl-856	315	5	to	to	PART
hassl-856	315	6	statement	statement	NOUN
hassl-856	315	7	1	1	NUM
hassl-856	315	8	.	.	PUNCT
hassl-856	315	9			NOUN
hassl-856	315	10	select	select	VERB
hassl-856	315	11	the	the	DET
hassl-856	315	12	appropriate	appropriate	ADJ
hassl-856	315	13	option	option	NOUN
hassl-856	315	14	in	in	ADP
hassl-856	315	15	the	the	DET
hassl-856	315	16	context	context	NOUN
hassl-856	315	17	of	of	ADP
hassl-856	315	18	the	the	DET
hassl-856	315	19	current	current	ADJ
hassl-856	315	20	school	school	NOUN
hassl-856	315	21	of	of	ADP
hassl-856	315	22	your	your	PRON
hassl-856	315	23	child	child	NOUN
hassl-856	315	24	.	.	PUNCT
hassl-856	316	1			PUNCT
hassl-856	316	2	the	the	DET
hassl-856	316	3	scale	scale	NOUN
hassl-856	316	4	will	will	AUX
hassl-856	316	5	offer	offer	VERB
hassl-856	316	6	the	the	DET
hassl-856	316	7	following	follow	VERB
hassl-856	316	8	5	5	NUM
hassl-856	316	9	options	option	NOUN
hassl-856	316	10	i	i	PRON
hassl-856	316	11	say	say	VERB
hassl-856	316	12	positive	positive	ADJ
hassl-856	316	13	things	thing	NOUN
hassl-856	316	14	about	about	ADP
hassl-856	316	15	the	the	DET
hassl-856	316	16	institution	institution	NOUN
hassl-856	316	17	1	1	NUM
hassl-856	316	18	2	2	NUM
hassl-856	316	19	3	3	NUM
hassl-856	316	20	4	4	NUM
hassl-856	316	21	5	5	NUM
hassl-856	316	22	i	i	PRON
hassl-856	316	23	would	would	AUX
hassl-856	316	24	recommend	recommend	VERB
hassl-856	316	25	the	the	DET
hassl-856	316	26	institution	institution	NOUN
hassl-856	316	27	to	to	ADP
hassl-856	316	28	others	other	NOUN
hassl-856	316	29	if	if	SCONJ
hassl-856	316	30	they	they	PRON
hassl-856	316	31	ask	ask	VERB
hassl-856	316	32	for	for	ADP
hassl-856	316	33	advice	advice	NOUN
hassl-856	316	34	1	1	NUM
hassl-856	316	35	2	2	NUM
hassl-856	316	36	3	3	NUM
hassl-856	316	37	4	4	NUM
hassl-856	316	38	5	5	NUM
hassl-856	316	39	i	i	PRON
hassl-856	316	40	would	would	AUX
hassl-856	316	41	try	try	VERB
hassl-856	316	42	new	new	ADJ
hassl-856	316	43	services	service	NOUN
hassl-856	316	44	from	from	ADP
hassl-856	316	45	the	the	DET
hassl-856	316	46	same	same	ADJ
hassl-856	316	47	brand	brand	NOUN
hassl-856	316	48	1	1	NUM
hassl-856	316	49	2	2	NUM
hassl-856	316	50	3	3	NUM
hassl-856	316	51	4	4	NUM
hassl-856	316	52	5	5	NUM
hassl-856	316	53	i	i	PRON
hassl-856	316	54	would	would	AUX
hassl-856	316	55	always	always	ADV
hassl-856	316	56	be	be	AUX
hassl-856	316	57	a	a	DET
hassl-856	316	58	customer	customer	NOUN
hassl-856	316	59	of	of	ADP
hassl-856	316	60	the	the	DET
hassl-856	316	61	same	same	ADJ
hassl-856	316	62	institution	institution	NOUN
hassl-856	316	63	1	1	NUM
hassl-856	316	64	2	2	NUM
hassl-856	316	65	3	3	NUM
hassl-856	316	66	4	4	NUM
hassl-856	316	67	5	5	NUM
hassl-856	316	68	the	the	DET
hassl-856	316	69	institution	institution	NOUN
hassl-856	316	70	will	will	AUX
hassl-856	316	71	offer	offer	VERB
hassl-856	316	72	me	i	PRON
hassl-856	316	73	consistent	consistent	ADJ
hassl-856	316	74	service	service	NOUN
hassl-856	316	75	1	1	NUM
hassl-856	316	76	2	2	NUM
hassl-856	316	77	3	3	NUM
hassl-856	316	78	4	4	NUM
hassl-856	316	79	5	5	NUM
hassl-856	316	80	the	the	DET
hassl-856	316	81	institution	institution	NOUN
hassl-856	316	82	will	will	AUX
hassl-856	316	83	help	help	VERB
hassl-856	316	84	me	i	PRON
hassl-856	316	85	solve	solve	VERB
hassl-856	316	86	any	any	DET
hassl-856	316	87	problem	problem	NOUN
hassl-856	316	88	that	that	PRON
hassl-856	316	89	may	may	AUX
hassl-856	316	90	arise	arise	VERB
hassl-856	316	91	1	1	NUM
hassl-856	316	92	2	2	NUM
hassl-856	316	93	3	3	NUM
hassl-856	316	94	4	4	NUM
hassl-856	316	95	5	5	NUM
hassl-856	316	96	the	the	DET
hassl-856	316	97	institution	institution	NOUN
hassl-856	316	98	will	will	AUX
hassl-856	316	99	offer	offer	VERB
hassl-856	316	100	new	new	ADJ
hassl-856	316	101	services	service	NOUN
hassl-856	316	102	that	that	PRON
hassl-856	316	103	i	i	PRON
hassl-856	316	104	need	need	VERB
hassl-856	316	105	1	1	NUM
hassl-856	316	106	2	2	NUM
hassl-856	316	107	3	3	NUM
hassl-856	316	108	4	4	NUM
hassl-856	316	109	5	5	NUM
hassl-856	316	110	the	the	DET
hassl-856	316	111	institution	institution	NOUN
hassl-856	316	112	will	will	AUX
hassl-856	316	113	be	be	AUX
hassl-856	316	114	interested	interested	ADJ
hassl-856	316	115	in	in	ADP
hassl-856	316	116	achieving	achieve	VERB
hassl-856	316	117	my	my	PRON
hassl-856	316	118	satisfaction	satisfaction	NOUN
hassl-856	316	119	1	1	NUM
hassl-856	316	120	2	2	NUM
hassl-856	316	121	3	3	NUM
hassl-856	316	122	4	4	NUM
hassl-856	316	123	5	5	NUM
hassl-856	316	124	the	the	DET
hassl-856	316	125	institution	institution	NOUN
hassl-856	316	126	will	will	AUX
hassl-856	316	127	advise	advise	VERB
hassl-856	316	128	my	my	PRON
hassl-856	316	129	regarding	regard	VERB
hassl-856	316	130	the	the	DET
hassl-856	316	131	utility	utility	NOUN
hassl-856	316	132	of	of	ADP
hassl-856	316	133	the	the	DET
hassl-856	316	134	service	service	NOUN
hassl-856	316	135	1	1	NUM
hassl-856	316	136	2	2	NUM
hassl-856	316	137	3	3	NUM
hassl-856	316	138	4	4	NUM
hassl-856	316	139	5	5	NUM
hassl-856	316	140	the	the	DET
hassl-856	316	141	institution	institution	NOUN
hassl-856	316	142	has	have	VERB
hassl-856	316	143	an	an	DET
hassl-856	316	144	effective	effective	ADJ
hassl-856	316	145	customers	customer	NOUN
hassl-856	316	146	relationship	relationship	NOUN
hassl-856	316	147	department	department	NOUN
hassl-856	316	148	1	1	NUM
hassl-856	316	149	2	2	NUM
hassl-856	316	150	3	3	NUM
hassl-856	316	151	4	4	NUM
hassl-856	316	152	5	5	NUM
hassl-856	316	153	the	the	DET
hassl-856	316	154	institution	institution	NOUN
hassl-856	316	155	keeps	keep	VERB
hassl-856	316	156	records	record	NOUN
hassl-856	316	157	accurately	accurately	ADV
hassl-856	316	158	and	and	CCONJ
hassl-856	316	159	safely	safely	ADV
hassl-856	316	160	1	1	NUM
hassl-856	316	161	2	2	NUM
hassl-856	316	162	3	3	NUM
hassl-856	316	163	4	4	NUM
hassl-856	316	164	5	5	NUM
hassl-856	316	165	the	the	DET
hassl-856	316	166	standard	standard	NOUN
hassl-856	316	167	of	of	ADP
hassl-856	316	168	education	education	NOUN
hassl-856	316	169	being	be	AUX
hassl-856	316	170	provided	provide	VERB
hassl-856	316	171	is	be	AUX
hassl-856	316	172	of	of	ADP
hassl-856	316	173	highest	high	ADJ
hassl-856	316	174	possible	possible	ADJ
hassl-856	316	175	quality	quality	NOUN
hassl-856	316	176	1	1	NUM
hassl-856	316	177	2	2	NUM
hassl-856	316	178	3	3	NUM
hassl-856	316	179	4	4	NUM
hassl-856	316	180	5	5	NUM
hassl-856	316	181	the	the	DET
hassl-856	316	182	education	education	NOUN
hassl-856	316	183	provided	provide	VERB
hassl-856	316	184	is	be	AUX
hassl-856	316	185	according	accord	VERB
hassl-856	316	186	to	to	ADP
hassl-856	316	187	proper	proper	ADJ
hassl-856	316	188	standards	standard	NOUN
hassl-856	316	189	1	1	NUM
hassl-856	316	190	2	2	NUM
hassl-856	316	191	3	3	NUM
hassl-856	316	192	4	4	NUM
hassl-856	316	193	5	5	NUM
hassl-856	316	194	the	the	DET
hassl-856	316	195	institution	institution	NOUN
hassl-856	316	196	offers	offer	VERB
hassl-856	316	197	wide	wide	ADJ
hassl-856	316	198	range	range	NOUN
hassl-856	316	199	of	of	ADP
hassl-856	316	200	educational	educational	ADJ
hassl-856	316	201	services	service	NOUN
hassl-856	316	202	1	1	NUM
hassl-856	316	203	2	2	NUM
hassl-856	316	204	3	3	NUM
hassl-856	316	205	4	4	NUM
hassl-856	316	206	5	5	NUM
hassl-856	316	207	it	it	PRON
hassl-856	316	208	would	would	AUX
hassl-856	316	209	take	take	VERB
hassl-856	316	210	me	i	PRON
hassl-856	316	211	and	and	CCONJ
hassl-856	316	212	my	my	PRON
hassl-856	316	213	children	child	NOUN
hassl-856	316	214	a	a	DET
hassl-856	316	215	great	great	ADJ
hassl-856	316	216	deal	deal	NOUN
hassl-856	316	217	of	of	ADP
hassl-856	316	218	time	time	NOUN
hassl-856	316	219	to	to	PART
hassl-856	316	220	get	get	AUX
hassl-856	316	221	adjusted	adjust	VERB
hassl-856	316	222	to	to	ADP
hassl-856	316	223	a	a	DET
hassl-856	316	224	new	new	ADJ
hassl-856	316	225	institution	institution	NOUN
hassl-856	316	226	1	1	NUM
hassl-856	316	227	2	2	NUM
hassl-856	316	228	3	3	NUM
hassl-856	316	229	4	4	NUM
hassl-856	316	230	5	5	NUM
hassl-856	316	231	it	it	PRON
hassl-856	316	232	would	would	AUX
hassl-856	316	233	cost	cost	VERB
hassl-856	316	234	me	i	PRON
hassl-856	316	235	too	too	ADV
hassl-856	316	236	much	much	ADV
hassl-856	316	237	to	to	PART
hassl-856	316	238	switch	switch	VERB
hassl-856	316	239	to	to	ADP
hassl-856	316	240	another	another	DET
hassl-856	316	241	institution	institution	NOUN
hassl-856	316	242	1	1	NUM
hassl-856	316	243	2	2	NUM
hassl-856	316	244	3	3	NUM
hassl-856	316	245	4	4	NUM
hassl-856	316	246	5	5	NUM
hassl-856	316	247	in	in	ADP
hassl-856	316	248	general	general	ADJ
hassl-856	316	249	it	it	PRON
hassl-856	316	250	would	would	AUX
hassl-856	316	251	be	be	AUX
hassl-856	316	252	hassle	hassle	NOUN
hassl-856	316	253	to	to	PART
hassl-856	316	254	switch	switch	VERB
hassl-856	316	255	to	to	ADP
hassl-856	316	256	a	a	DET
hassl-856	316	257	new	new	ADJ
hassl-856	316	258	institution	institution	NOUN
hassl-856	316	259	1	1	NUM
hassl-856	316	260	2	2	NUM
hassl-856	316	261	3	3	NUM
hassl-856	316	262	4	4	NUM
hassl-856	316	263	5	5	NUM
hassl-856	316	264	cost	cost	NOUN
hassl-856	316	265	of	of	ADP
hassl-856	316	266	new	new	ADJ
hassl-856	316	267	uniform	uniform	NOUN
hassl-856	316	268	and	and	CCONJ
hassl-856	316	269	stationary	stationary	NOUN
hassl-856	316	270	are	be	AUX
hassl-856	316	271	among	among	ADP
hassl-856	316	272	the	the	DET
hassl-856	316	273	biggest	big	ADJ
hassl-856	316	274	switching	switching	NOUN
hassl-856	316	275	costs	cost	NOUN
hassl-856	316	276	in	in	ADP
hassl-856	316	277	changing	change	VERB
hassl-856	316	278	institutions	institution	NOUN
hassl-856	316	279	1	1	NUM
hassl-856	316	280	2	2	NUM
hassl-856	316	281	3	3	NUM
hassl-856	316	282	4	4	NUM
hassl-856	316	283	5	5	NUM
hassl-856	316	284	the	the	DET
hassl-856	316	285	current	current	ADJ
hassl-856	316	286	institution	institution	NOUN
hassl-856	316	287	is	be	AUX
hassl-856	316	288	among	among	ADP
hassl-856	316	289	my	my	PRON
hassl-856	316	290	top	top	ADJ
hassl-856	316	291	choices	choice	NOUN
hassl-856	316	292	1	1	NUM
hassl-856	316	293	2	2	NUM
hassl-856	316	294	3	3	NUM
hassl-856	316	295	4	4	NUM
hassl-856	316	296	5	5	NUM
hassl-856	316	297	the	the	DET
hassl-856	316	298	current	current	ADJ
hassl-856	316	299	institution	institution	NOUN
hassl-856	316	300	has	have	VERB
hassl-856	316	301	potential	potential	ADJ
hassl-856	316	302	to	to	PART
hassl-856	316	303	adapt	adapt	VERB
hassl-856	316	304	to	to	ADP
hassl-856	316	305	some	some	DET
hassl-856	316	306	features	feature	NOUN
hassl-856	316	307	of	of	ADP
hassl-856	316	308	other	other	ADJ
hassl-856	316	309	institutions	institution	NOUN
hassl-856	316	310	1	1	NUM
hassl-856	316	311	2	2	NUM
hassl-856	316	312	3	3	NUM
hassl-856	316	313	4	4	NUM
hassl-856	316	314	5	5	NUM
hassl-856	316	315	the	the	DET
hassl-856	316	316	current	current	ADJ
hassl-856	316	317	institution	institution	NOUN
hassl-856	316	318	offers	offer	VERB
hassl-856	316	319	the	the	DET
hassl-856	316	320	best	good	ADJ
hassl-856	316	321	academics	academic	NOUN
hassl-856	316	322	among	among	ADP
hassl-856	316	323	all	all	DET
hassl-856	316	324	other	other	ADJ
hassl-856	316	325	alternatives	alternative	NOUN
hassl-856	316	326	1	1	NUM
hassl-856	316	327	2	2	NUM
hassl-856	316	328	3	3	NUM
hassl-856	316	329	4	4	NUM
hassl-856	316	330	5	5	NUM
hassl-856	316	331	the	the	DET
hassl-856	316	332	current	current	ADJ
hassl-856	316	333	institution	institution	NOUN
hassl-856	316	334	offers	offer	VERB
hassl-856	316	335	the	the	DET
hassl-856	316	336	est	est	NOUN
hassl-856	316	337	value	value	NOUN
hassl-856	316	338	for	for	ADP
hassl-856	316	339	money	money	NOUN
hassl-856	316	340	among	among	ADP
hassl-856	316	341	other	other	ADJ
hassl-856	316	342	alternatives	alternative	NOUN
hassl-856	316	343	1	1	NUM
hassl-856	316	344	2	2	NUM
hassl-856	316	345	3	3	NUM
hassl-856	316	346	4	4	NUM
hassl-856	316	347	5	5	NUM
hassl-856	316	348	views	view	NOUN
hassl-856	316	349	and	and	CCONJ
hassl-856	316	350	opinions	opinion	NOUN
hassl-856	316	351	expressed	express	VERB
hassl-856	316	352	in	in	ADP
hassl-856	316	353	this	this	DET
hassl-856	316	354	article	article	NOUN
hassl-856	316	355	are	be	AUX
hassl-856	316	356	the	the	DET
hassl-856	316	357	views	view	NOUN
hassl-856	316	358	and	and	CCONJ
hassl-856	316	359	opinions	opinion	NOUN
hassl-856	316	360	of	of	ADP
hassl-856	316	361	the	the	DET
hassl-856	316	362	author(s	author(s	NOUN
hassl-856	316	363	)	)	PUNCT
hassl-856	316	364	,	,	PUNCT
hassl-856	316	365	humanities	humanity	NOUN
hassl-856	316	366	and	and	CCONJ
hassl-856	316	367	social	social	ADJ
hassl-856	316	368	sciences	science	NOUN
hassl-856	316	369	letters	letter	NOUN
hassl-856	316	370	shall	shall	AUX
hassl-856	316	371	not	not	PART
hassl-856	316	372	be	be	AUX
hassl-856	316	373	responsible	responsible	ADJ
hassl-856	316	374	or	or	CCONJ
hassl-856	316	375	answerable	answerable	ADJ
hassl-856	316	376	for	for	ADP
hassl-856	316	377	any	any	DET
hassl-856	316	378	loss	loss	NOUN
hassl-856	316	379	,	,	PUNCT
hassl-856	316	380	damage	damage	NOUN
hassl-856	316	381	or	or	CCONJ
hassl-856	316	382	liability	liability	NOUN
hassl-856	316	383	etc	etc	X
hassl-856	316	384	.	.	X
hassl-856	316	385	caused	cause	VERB
hassl-856	316	386	in	in	ADP
hassl-856	316	387	relation	relation	NOUN
hassl-856	316	388	to	to	PART
hassl-856	316	389	/	/	PUNCT
hassl-856	316	390	arising	arise	VERB
hassl-856	316	391	out	out	ADP
hassl-856	316	392	of	of	ADP
hassl-856	316	393	the	the	DET
hassl-856	316	394	use	use	NOUN
hassl-856	316	395	of	of	ADP
hassl-856	316	396	the	the	DET
hassl-856	316	397	content	content	NOUN
hassl-856	316	398	.	.	PUNCT
hassl-856	317	1	strongly	strongly	ADV
hassl-856	317	2	agree	agree	VERB
hassl-856	317	3	1	1	NUM
hassl-856	317	4	agree	agree	VERB
hassl-856	317	5	2	2	NUM
hassl-856	317	6	neutral	neutral	ADJ
hassl-856	317	7	3	3	NUM
hassl-856	317	8	disagree	disagree	VERB
hassl-856	317	9	4	4	NUM
hassl-856	317	10	strongly	strongly	ADV
hassl-856	317	11	disagree	disagree	VERB
hassl-856	317	12	5	5	NUM
hassl-856	317	13	http://urn.kb.se/resolve?urn=urn	http://urn.kb.se/resolve?urn=urn	PROPN