id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iberica-147	Cortés de los Ríos, María Enriqueta; Felices Lago, Angel Miguel	A cognitive-axiological approach to the chairman’s letter of the leading civil aircraft manufacturers	2017-01-02	26	.pdf	application/pdf	9363	508	50	Most previous contributions highlight and investigate the way in which these letters address the target audience, how corporate values and ethical concerns are conveyed to the reader or how the performance targets are reached by the company during the yearly period (Garzone, 2004; Nickerson & De Groot, 2005). Some companies around the world have adopted formal statements of corporate values, and their chairpersons identify their international presence, competitiveness, long-term sustainable growth, innovation in products, investment in people and innovation in technology as top issues on their companies’ agendas, which can only be reached by the proactive implication of all the personal and entrepreneurial energy involved.	cache/iberica-147.pdf	txt/iberica-147.txt