id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iberica-240	Díez Arroyo, Marisa	Ageing youthfully or the rhetoric of medical English in advertising	2014-01-02	24	.pdf	application/pdf	8697	486	55	All the considerations made so far shed some light on how the invocation of medicine, or its counterpart, science, is designed to move the recipient of cosmetics advertising to take action, a recipient already sensitive to the issues of image and appearance intimately connected to health. Cosmetics advertising: from truth-values to informative content Although to the best of our knowledge, works on the use of science in skin- care advertising do not abound, it is no less true that its use has not gone by AgEIng youTHFully Ibérica 28 (2014):	cache/iberica-240.pdf	txt/iberica-240.txt