id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iberica-345	Cortés de los Ríos, María Enriqueta	Cognitive devices to communicate the economic crisis: an analysis through covers in The Economist 	2010-01-02	26	.pdf	application/pdf	10621	618	60	Our analyses have demonstrated that cognitive metaphors, metonymies, image schemas, colours and cultural aspects are used as an overall persuasive strategy in the financial context. Forceville (1996) was the first to introduce a comprehensive theory of pictorial metaphor in advertising, which offers a very detailed and useful model for analysis that MARÍA ENRIQUETA CORTÉS DE LOS RÍOS Ibérica 20 (2010): 81-10684 04 IBERICA 20.qxp 20/9/10 17:22 Página 84 has been widely adopted by researchers.	cache/iberica-345.pdf	txt/iberica-345.txt