id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iberica-360	Zhou, Dehui; Heineken, Edgar	The use of metaphors in academic communication: traps or treasures	2009-01-02	20	.pdf	application/pdf	9612	496	53	1) With the interconnected complex dynamic systems of language, thinking, affect, physicality and culture as its frameworks, metaphor is like a brilliant cut diamond, which has many attractive facets that manifest the best play of light: Some metaphors are only used within a special community to sustain intimacy for affective purpose; some other metaphors reflect the strong influence of the bodily experiences on our language and thinking; while yet other metaphors are culturally specific; so on and so forth. [2009]: 23-4226 03 IBERICA 18.qxp 15/9/09 16:56 Página 26 The problem of metaphor comprehension Motivated by the flourishing of metaphors in various academic disciplines, numerous studies have been conducted to demonstrate the vital position of metaphor in economics and management (Morgan, 1986; Inns, 2002), in psychology (Roediger, 1980; Sternberg, 1995), in media communication (Forceville, 1996), in political science (Mio, 1997), in computer science (Carroll, Mack & Kellogg, 1991) and so on.	cache/iberica-360.pdf	txt/iberica-360.txt