id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iberica-427	Adams, Heather; Cruz García, Laura	The advertising of financial products in the press	2007-01-02	23	.pdf	application/pdf	9346	389	53	[2007]: 123-146 THE ADVERTISING OF FINANCIAL PRODUCTS this study was to analyse the content of the ads for financial products in order to determine the degree to which the discourse used differs from that used in ads for consumer products. This article presents the results obtained from an analysis of a corpus of English print adverts for financial products focussing on lexical, semantic, syntactic and pragmatic aspects.	cache/iberica-427.pdf	txt/iberica-427.txt