id	sid	tid	token	lemma	pos
iberica-154	1	1	iberica	iberica	PROPN
iberica-154	1	2	13	13	NUM
iberica-154	1	3	ibérica	ibérica	PROPN
iberica-154	1	4	34	34	NUM
iberica-154	1	5	(	(	PUNCT
iberica-154	1	6	2017	2017	NUM
iberica-154	1	7	):	):	PUNCT
iberica-154	1	8	279	279	NUM
iberica-154	1	9	-	-	SYM
iberica-154	1	10	282	282	NUM
iberica-154	1	11	issn	issn	NOUN
iberica-154	1	12	:	:	PUNCT
iberica-154	1	13	1139	1139	NUM
iberica-154	1	14	-	-	SYM
iberica-154	1	15	7241	7241	NUM
iberica-154	1	16	/	/	SYM
iberica-154	1	17	e	e	NOUN
iberica-154	1	18	-	-	NOUN
iberica-154	1	19	issn	issn	NOUN
iberica-154	1	20	:	:	PUNCT
iberica-154	1	21	2340	2340	NUM
iberica-154	1	22	-	-	SYM
iberica-154	1	23	2784	2784	NUM
iberica-154	1	24	the	the	DET
iberica-154	1	25	discourse	discourse	NOUN
iberica-154	1	26	of	of	ADP
iberica-154	1	27	tourism	tourism	NOUN
iberica-154	1	28	and	and	CCONJ
iberica-154	1	29	national	national	ADJ
iberica-154	1	30	heritage	heritage	NOUN
iberica-154	1	31	:	:	PUNCT
iberica-154	1	32	a	a	DET
iberica-154	1	33	contrastive	contrastive	ADJ
iberica-154	1	34	study	study	NOUN
iberica-154	1	35	from	from	ADP
iberica-154	1	36	a	a	DET
iberica-154	1	37	cultural	cultural	ADJ
iberica-154	1	38	perspective	perspective	NOUN
iberica-154	1	39	.	.	PUNCT
iberica-154	2	1	claudia	claudia	PROPN
iberica-154	2	2	elena	elena	PROPN
iberica-154	2	3	stoian	stoian	PROPN
iberica-154	2	4	newcastle	newcastle	PROPN
iberica-154	2	5	upon	upon	SCONJ
iberica-154	2	6	tyne	tyne	PROPN
iberica-154	2	7	:	:	PUNCT
iberica-154	2	8	cambridge	cambridge	PROPN
iberica-154	2	9	scholars	scholars	PROPN
iberica-154	2	10	publishing	publishing	NOUN
iberica-154	2	11	,	,	PUNCT
iberica-154	2	12	2015	2015	NUM
iberica-154	2	13	.	.	PUNCT
iberica-154	3	1	435	435	NUM
iberica-154	3	2	pages	page	NOUN
iberica-154	3	3	.	.	PUNCT
iberica-154	4	1	isbn	isbn	PROPN
iberica-154	4	2	:	:	PUNCT
iberica-154	4	3	978	978	NUM
iberica-154	4	4	-	-	SYM
iberica-154	4	5	1	1	NUM
iberica-154	4	6	-	-	NUM
iberica-154	4	7	4438	4438	NUM
iberica-154	4	8	-	-	PUNCT
iberica-154	4	9	8219	8219	NUM
iberica-154	4	10	-	-	SYM
iberica-154	4	11	4	4	NUM
iberica-154	4	12	.	.	PUNCT
iberica-154	5	1	the	the	DET
iberica-154	5	2	book	book	NOUN
iberica-154	5	3	by	by	ADP
iberica-154	5	4	claudia	claudia	PROPN
iberica-154	5	5	elena	elena	PROPN
iberica-154	5	6	stoian	stoian	PROPN
iberica-154	5	7	contributes	contribute	VERB
iberica-154	5	8	to	to	ADP
iberica-154	5	9	the	the	DET
iberica-154	5	10	field	field	NOUN
iberica-154	5	11	of	of	ADP
iberica-154	5	12	online	online	ADJ
iberica-154	5	13	tourism	tourism	NOUN
iberica-154	5	14	promotion	promotion	NOUN
iberica-154	5	15	by	by	ADP
iberica-154	5	16	exploring	explore	VERB
iberica-154	5	17	how	how	SCONJ
iberica-154	5	18	destination	destination	NOUN
iberica-154	5	19	branding	branding	NOUN
iberica-154	5	20	is	be	AUX
iberica-154	5	21	carried	carry	VERB
iberica-154	5	22	out	out	ADP
iberica-154	5	23	on	on	ADP
iberica-154	5	24	the	the	DET
iberica-154	5	25	web	web	NOUN
iberica-154	5	26	in	in	ADP
iberica-154	5	27	three	three	NUM
iberica-154	5	28	european	european	ADJ
iberica-154	5	29	countries	country	NOUN
iberica-154	5	30	,	,	PUNCT
iberica-154	5	31	romania	romania	PROPN
iberica-154	5	32	,	,	PUNCT
iberica-154	5	33	spain	spain	PROPN
iberica-154	5	34	and	and	CCONJ
iberica-154	5	35	great	great	ADJ
iberica-154	5	36	britain	britain	PROPN
iberica-154	5	37	.	.	PUNCT
iberica-154	6	1	as	as	ADP
iberica-154	6	2	the	the	DET
iberica-154	6	3	literature	literature	NOUN
iberica-154	6	4	in	in	ADP
iberica-154	6	5	the	the	DET
iberica-154	6	6	field	field	NOUN
iberica-154	6	7	claims	claim	NOUN
iberica-154	6	8	,	,	PUNCT
iberica-154	6	9	by	by	ADP
iberica-154	6	10	deploying	deploy	VERB
iberica-154	6	11	a	a	DET
iberica-154	6	12	set	set	NOUN
iberica-154	6	13	of	of	ADP
iberica-154	6	14	representational	representational	ADJ
iberica-154	6	15	and	and	CCONJ
iberica-154	6	16	discursive	discursive	ADJ
iberica-154	6	17	strategies	strategy	NOUN
iberica-154	6	18	,	,	PUNCT
iberica-154	6	19	branding	branding	NOUN
iberica-154	6	20	aims	aim	VERB
iberica-154	6	21	to	to	PART
iberica-154	6	22	turn	turn	VERB
iberica-154	6	23	a	a	DET
iberica-154	6	24	place	place	NOUN
iberica-154	6	25	into	into	ADP
iberica-154	6	26	a	a	DET
iberica-154	6	27	destination	destination	NOUN
iberica-154	6	28	that	that	PRON
iberica-154	6	29	will	will	AUX
iberica-154	6	30	attract	attract	VERB
iberica-154	6	31	potential	potential	ADJ
iberica-154	6	32	tourists	tourist	NOUN
iberica-154	6	33	.	.	PUNCT
iberica-154	7	1	arguably	arguably	ADV
iberica-154	7	2	,	,	PUNCT
iberica-154	7	3	however	however	ADV
iberica-154	7	4	–	–	PUNCT
iberica-154	7	5	and	and	CCONJ
iberica-154	7	6	this	this	PRON
iberica-154	7	7	is	be	AUX
iberica-154	7	8	the	the	DET
iberica-154	7	9	main	main	ADJ
iberica-154	7	10	assumption	assumption	NOUN
iberica-154	7	11	in	in	ADP
iberica-154	7	12	stoian	stoian	PROPN
iberica-154	7	13	’s	’s	PART
iberica-154	7	14	contrastive	contrastive	ADJ
iberica-154	7	15	study	study	NOUN
iberica-154	7	16	–	–	PUNCT
iberica-154	7	17	these	these	DET
iberica-154	7	18	semiotic	semiotic	ADJ
iberica-154	7	19	strategies	strategy	NOUN
iberica-154	7	20	will	will	AUX
iberica-154	7	21	vary	vary	VERB
iberica-154	7	22	,	,	PUNCT
iberica-154	7	23	both	both	CCONJ
iberica-154	7	24	transnationally	transnationally	ADV
iberica-154	7	25	,	,	PUNCT
iberica-154	7	26	because	because	SCONJ
iberica-154	7	27	of	of	ADP
iberica-154	7	28	cultural	cultural	ADJ
iberica-154	7	29	variables	variable	NOUN
iberica-154	7	30	typical	typical	ADJ
iberica-154	7	31	of	of	ADP
iberica-154	7	32	each	each	DET
iberica-154	7	33	individual	individual	ADJ
iberica-154	7	34	country	country	NOUN
iberica-154	7	35	,	,	PUNCT
iberica-154	7	36	and	and	CCONJ
iberica-154	7	37	internally	internally	ADV
iberica-154	7	38	,	,	PUNCT
iberica-154	7	39	because	because	SCONJ
iberica-154	7	40	of	of	ADP
iberica-154	7	41	the	the	DET
iberica-154	7	42	different	different	ADJ
iberica-154	7	43	goals	goal	NOUN
iberica-154	7	44	of	of	ADP
iberica-154	7	45	market	market	NOUN
iberica-154	7	46	-	-	PUNCT
iberica-154	7	47	driven	drive	VERB
iberica-154	7	48	versus	versus	ADP
iberica-154	7	49	institutional	institutional	ADJ
iberica-154	7	50	actors	actor	NOUN
iberica-154	7	51	in	in	ADP
iberica-154	7	52	tourism	tourism	NOUN
iberica-154	7	53	promotion	promotion	NOUN
iberica-154	7	54	.	.	PUNCT
iberica-154	8	1	in	in	ADP
iberica-154	8	2	light	light	NOUN
iberica-154	8	3	of	of	ADP
iberica-154	8	4	the	the	DET
iberica-154	8	5	prominence	prominence	NOUN
iberica-154	8	6	of	of	ADP
iberica-154	8	7	web	web	NOUN
iberica-154	8	8	-	-	ADJ
iberica-154	8	9	mediated	mediate	VERB
iberica-154	8	10	communication	communication	NOUN
iberica-154	8	11	in	in	ADP
iberica-154	8	12	contemporary	contemporary	ADJ
iberica-154	8	13	tourism	tourism	NOUN
iberica-154	8	14	discourse	discourse	NOUN
iberica-154	8	15	,	,	PUNCT
iberica-154	8	16	stoian	stoian	PROPN
iberica-154	8	17	’s	’s	PART
iberica-154	8	18	data	datum	NOUN
iberica-154	8	19	set	set	NOUN
iberica-154	8	20	is	be	AUX
iberica-154	8	21	entirely	entirely	ADV
iberica-154	8	22	digital	digital	ADJ
iberica-154	8	23	and	and	CCONJ
iberica-154	8	24	comprises	comprise	VERB
iberica-154	8	25	six	six	NUM
iberica-154	8	26	websites	website	NOUN
iberica-154	8	27	in	in	ADP
iberica-154	8	28	english	english	PROPN
iberica-154	8	29	,	,	PUNCT
iberica-154	8	30	two	two	NUM
iberica-154	8	31	for	for	ADP
iberica-154	8	32	each	each	DET
iberica-154	8	33	country	country	NOUN
iberica-154	8	34	under	under	ADP
iberica-154	8	35	examination	examination	NOUN
iberica-154	8	36	.	.	PUNCT
iberica-154	9	1	the	the	DET
iberica-154	9	2	institutional	institutional	ADJ
iberica-154	9	3	website	website	NOUN
iberica-154	9	4	is	be	AUX
iberica-154	9	5	maintained	maintain	VERB
iberica-154	9	6	by	by	ADP
iberica-154	9	7	the	the	DET
iberica-154	9	8	national	national	PROPN
iberica-154	9	9	tourist	tourist	NOUN
iberica-154	9	10	board	board	NOUN
iberica-154	9	11	,	,	PUNCT
iberica-154	9	12	while	while	SCONJ
iberica-154	9	13	the	the	DET
iberica-154	9	14	commercial	commercial	ADJ
iberica-154	9	15	one	one	NOUN
iberica-154	9	16	is	be	AUX
iberica-154	9	17	run	run	VERB
iberica-154	9	18	by	by	ADP
iberica-154	9	19	a	a	DET
iberica-154	9	20	tour	tour	NOUN
iberica-154	9	21	operator	operator	NOUN
iberica-154	9	22	.	.	PUNCT
iberica-154	10	1	websites	website	NOUN
iberica-154	10	2	are	be	AUX
iberica-154	10	3	analysed	analyse	VERB
iberica-154	10	4	through	through	ADP
iberica-154	10	5	the	the	DET
iberica-154	10	6	tools	tool	NOUN
iberica-154	10	7	of	of	ADP
iberica-154	10	8	halliday	halliday	NOUN
iberica-154	10	9	’s	’s	PART
iberica-154	10	10	systemic	systemic	ADJ
iberica-154	10	11	functional	functional	ADJ
iberica-154	10	12	linguistics	linguistic	NOUN
iberica-154	10	13	,	,	PUNCT
iberica-154	10	14	which	which	PRON
iberica-154	10	15	is	be	AUX
iberica-154	10	16	adapted	adapt	VERB
iberica-154	10	17	to	to	ADP
iberica-154	10	18	other	other	ADJ
iberica-154	10	19	semiotic	semiotic	ADJ
iberica-154	10	20	resources	resource	NOUN
iberica-154	10	21	according	accord	VERB
iberica-154	10	22	to	to	ADP
iberica-154	10	23	kress	kress	NOUN
iberica-154	10	24	and	and	CCONJ
iberica-154	10	25	van	van	PROPN
iberica-154	10	26	leeuwen	leeuwen	PROPN
iberica-154	10	27	’s	’s	PART
iberica-154	10	28	model	model	NOUN
iberica-154	10	29	.	.	PUNCT
iberica-154	11	1	the	the	DET
iberica-154	11	2	focus	focus	NOUN
iberica-154	11	3	on	on	ADP
iberica-154	11	4	lexico	lexico	PROPN
iberica-154	11	5	-	-	PUNCT
iberica-154	11	6	grammatical	grammatical	ADJ
iberica-154	11	7	and	and	CCONJ
iberica-154	11	8	visual	visual	ADJ
iberica-154	11	9	features	feature	NOUN
iberica-154	11	10	is	be	AUX
iberica-154	11	11	integrated	integrate	VERB
iberica-154	11	12	with	with	ADP
iberica-154	11	13	studies	study	NOUN
iberica-154	11	14	on	on	ADP
iberica-154	11	15	intercultural	intercultural	ADJ
iberica-154	11	16	communication	communication	NOUN
iberica-154	11	17	,	,	PUNCT
iberica-154	11	18	in	in	ADP
iberica-154	11	19	particular	particular	ADJ
iberica-154	11	20	e.	e.	PROPN
iberica-154	11	21	t.	t.	PROPN
iberica-154	11	22	hall	hall	PROPN
iberica-154	11	23	’s	’s	PART
iberica-154	11	24	model	model	NOUN
iberica-154	11	25	of	of	ADP
iberica-154	11	26	cultural	cultural	ADJ
iberica-154	11	27	variability	variability	NOUN
iberica-154	11	28	.	.	PUNCT
iberica-154	12	1	on	on	ADP
iberica-154	12	2	each	each	DET
iberica-154	12	3	site	site	NOUN
iberica-154	12	4	the	the	DET
iberica-154	12	5	pages	page	NOUN
iberica-154	12	6	that	that	PRON
iberica-154	12	7	are	be	AUX
iberica-154	12	8	chosen	choose	VERB
iberica-154	12	9	for	for	ADP
iberica-154	12	10	detailed	detailed	ADJ
iberica-154	12	11	analysis	analysis	NOUN
iberica-154	12	12	are	be	AUX
iberica-154	12	13	those	those	PRON
iberica-154	12	14	dedicated	dedicate	VERB
iberica-154	12	15	to	to	ADP
iberica-154	12	16	unesco	unesco	PROPN
iberica-154	12	17	world	world	PROPN
iberica-154	12	18	heritage	heritage	NOUN
iberica-154	12	19	sites	site	NOUN
iberica-154	12	20	(	(	PUNCT
iberica-154	12	21	e.g.	e.g.	ADV
iberica-154	12	22	the	the	DET
iberica-154	12	23	monastery	monastery	NOUN
iberica-154	12	24	of	of	ADP
iberica-154	12	25	horezu	horezu	PROPN
iberica-154	12	26	,	,	PUNCT
iberica-154	12	27	santiago	santiago	PROPN
iberica-154	12	28	de	de	X
iberica-154	12	29	compostela	compostela	PROPN
iberica-154	12	30	and	and	CCONJ
iberica-154	12	31	the	the	DET
iberica-154	12	32	tower	tower	NOUN
iberica-154	12	33	of	of	ADP
iberica-154	12	34	london	london	PROPN
iberica-154	12	35	)	)	PUNCT
iberica-154	12	36	,	,	PUNCT
iberica-154	12	37	exploiting	exploit	VERB
iberica-154	12	38	these	these	DET
iberica-154	12	39	landmarks	landmark	NOUN
iberica-154	12	40	’	’	PART
iberica-154	12	41	potential	potential	NOUN
iberica-154	12	42	for	for	ADP
iberica-154	12	43	attracting	attract	VERB
iberica-154	12	44	cultural	cultural	ADJ
iberica-154	12	45	tourists	tourist	NOUN
iberica-154	12	46	.	.	PUNCT
iberica-154	13	1	thanks	thank	NOUN
iberica-154	13	2	to	to	ADP
iberica-154	13	3	the	the	DET
iberica-154	13	4	recognition	recognition	NOUN
iberica-154	13	5	of	of	ADP
iberica-154	13	6	their	their	PRON
iberica-154	13	7	historic	historic	ADJ
iberica-154	13	8	legacy	legacy	NOUN
iberica-154	13	9	as	as	ADP
iberica-154	13	10	an	an	DET
iberica-154	13	11	outstanding	outstanding	ADJ
iberica-154	13	12	value	value	NOUN
iberica-154	13	13	that	that	PRON
iberica-154	13	14	transcends	transcend	VERB
iberica-154	13	15	national	national	ADJ
iberica-154	13	16	boundaries	boundary	NOUN
iberica-154	13	17	,	,	PUNCT
iberica-154	13	18	world	world	NOUN
iberica-154	13	19	heritage	heritage	NOUN
iberica-154	13	20	sites	site	NOUN
iberica-154	13	21	always	always	ADV
iberica-154	13	22	feature	feature	VERB
iberica-154	13	23	as	as	ADP
iberica-154	13	24	main	main	ADJ
iberica-154	13	25	places	place	NOUN
iberica-154	13	26	of	of	ADP
iberica-154	13	27	interest	interest	NOUN
iberica-154	13	28	for	for	ADP
iberica-154	13	29	international	international	ADJ
iberica-154	13	30	visitors	visitor	NOUN
iberica-154	13	31	.	.	PUNCT
iberica-154	14	1	279	279	NUM
iberica-154	14	2	reseñas	reseñas	NOUN
iberica-154	14	3	/	/	SYM
iberica-154	14	4	book	book	NOUN
iberica-154	14	5	reviews	review	NOUN
iberica-154	14	6	stoian	stoian	PROPN
iberica-154	14	7	approaches	approach	VERB
iberica-154	14	8	the	the	DET
iberica-154	14	9	multimodal	multimodal	NOUN
iberica-154	14	10	composition	composition	NOUN
iberica-154	14	11	of	of	ADP
iberica-154	14	12	meaning	meaning	NOUN
iberica-154	14	13	with	with	ADP
iberica-154	14	14	meticulous	meticulous	ADJ
iberica-154	14	15	care	care	NOUN
iberica-154	14	16	.	.	PUNCT
iberica-154	15	1	she	she	PRON
iberica-154	15	2	clearly	clearly	ADV
iberica-154	15	3	prioritises	prioritise	VERB
iberica-154	15	4	the	the	DET
iberica-154	15	5	linguistic	linguistic	ADJ
iberica-154	15	6	analysis	analysis	NOUN
iberica-154	15	7	of	of	ADP
iberica-154	15	8	the	the	DET
iberica-154	15	9	page	page	NOUN
iberica-154	15	10	content	content	NOUN
iberica-154	15	11	,	,	PUNCT
iberica-154	15	12	which	which	PRON
iberica-154	15	13	is	be	AUX
iberica-154	15	14	summarised	summarise	VERB
iberica-154	15	15	in	in	ADP
iberica-154	15	16	the	the	DET
iberica-154	15	17	text	text	NOUN
iberica-154	15	18	and	and	CCONJ
iberica-154	15	19	reported	report	VERB
iberica-154	15	20	in	in	ADP
iberica-154	15	21	full	full	ADJ
iberica-154	15	22	in	in	ADP
iberica-154	15	23	the	the	DET
iberica-154	15	24	eighty	eighty	NUM
iberica-154	15	25	-	-	PUNCT
iberica-154	15	26	page	page	NOUN
iberica-154	15	27	-	-	PUNCT
iberica-154	15	28	long	long	ADJ
iberica-154	15	29	appendix	appendix	NOUN
iberica-154	15	30	before	before	ADP
iberica-154	15	31	the	the	DET
iberica-154	15	32	bibliography	bibliography	NOUN
iberica-154	15	33	.	.	PUNCT
iberica-154	16	1	the	the	DET
iberica-154	16	2	analysis	analysis	NOUN
iberica-154	16	3	of	of	ADP
iberica-154	16	4	visual	visual	ADJ
iberica-154	16	5	materials	material	NOUN
iberica-154	16	6	is	be	AUX
iberica-154	16	7	equally	equally	ADV
iberica-154	16	8	careful	careful	ADJ
iberica-154	16	9	,	,	PUNCT
iberica-154	16	10	though	though	SCONJ
iberica-154	16	11	the	the	DET
iberica-154	16	12	low	low	ADJ
iberica-154	16	13	resolution	resolution	NOUN
iberica-154	16	14	of	of	ADP
iberica-154	16	15	the	the	DET
iberica-154	16	16	chosen	choose	VERB
iberica-154	16	17	screenshots	screenshot	NOUN
iberica-154	16	18	does	do	AUX
iberica-154	16	19	not	not	PART
iberica-154	16	20	do	do	VERB
iberica-154	16	21	justice	justice	NOUN
iberica-154	16	22	to	to	ADP
iberica-154	16	23	her	her	PRON
iberica-154	16	24	work	work	NOUN
iberica-154	16	25	,	,	PUNCT
iberica-154	16	26	making	make	VERB
iberica-154	16	27	it	it	PRON
iberica-154	16	28	occasionally	occasionally	ADV
iberica-154	16	29	difficult	difficult	ADJ
iberica-154	16	30	for	for	SCONJ
iberica-154	16	31	readers	reader	NOUN
iberica-154	16	32	to	to	PART
iberica-154	16	33	follow	follow	VERB
iberica-154	16	34	the	the	DET
iberica-154	16	35	descriptions	description	NOUN
iberica-154	16	36	she	she	PRON
iberica-154	16	37	provides	provide	VERB
iberica-154	16	38	.	.	PUNCT
iberica-154	17	1	despite	despite	SCONJ
iberica-154	17	2	the	the	DET
iberica-154	17	3	poor	poor	ADJ
iberica-154	17	4	quality	quality	NOUN
iberica-154	17	5	of	of	ADP
iberica-154	17	6	the	the	DET
iberica-154	17	7	images	image	NOUN
iberica-154	17	8	,	,	PUNCT
iberica-154	17	9	linguistic	linguistic	ADJ
iberica-154	17	10	and	and	CCONJ
iberica-154	17	11	visual	visual	ADJ
iberica-154	17	12	data	datum	NOUN
iberica-154	17	13	are	be	AUX
iberica-154	17	14	collected	collect	VERB
iberica-154	17	15	and	and	CCONJ
iberica-154	17	16	interpreted	interpret	VERB
iberica-154	17	17	systematically	systematically	ADV
iberica-154	17	18	.	.	PUNCT
iberica-154	18	1	one	one	NUM
iberica-154	18	2	of	of	ADP
iberica-154	18	3	the	the	DET
iberica-154	18	4	assets	asset	NOUN
iberica-154	18	5	of	of	ADP
iberica-154	18	6	her	her	PRON
iberica-154	18	7	work	work	NOUN
iberica-154	18	8	is	be	AUX
iberica-154	18	9	that	that	SCONJ
iberica-154	18	10	such	such	DET
iberica-154	18	11	a	a	DET
iberica-154	18	12	methodologically	methodologically	ADV
iberica-154	18	13	sound	sound	ADJ
iberica-154	18	14	approach	approach	NOUN
iberica-154	18	15	to	to	ADP
iberica-154	18	16	the	the	DET
iberica-154	18	17	decoding	decoding	NOUN
iberica-154	18	18	of	of	ADP
iberica-154	18	19	internet	internet	NOUN
iberica-154	18	20	pages	page	NOUN
iberica-154	18	21	can	can	AUX
iberica-154	18	22	be	be	AUX
iberica-154	18	23	easily	easily	ADV
iberica-154	18	24	adapted	adapt	VERB
iberica-154	18	25	to	to	ADP
iberica-154	18	26	a	a	DET
iberica-154	18	27	variety	variety	NOUN
iberica-154	18	28	of	of	ADP
iberica-154	18	29	web	web	NOUN
iberica-154	18	30	-	-	ADJ
iberica-154	18	31	mediated	mediate	VERB
iberica-154	18	32	discourses	discourse	NOUN
iberica-154	18	33	elsewhere	elsewhere	ADV
iberica-154	18	34	and	and	CCONJ
iberica-154	18	35	is	be	AUX
iberica-154	18	36	a	a	DET
iberica-154	18	37	very	very	ADV
iberica-154	18	38	good	good	ADJ
iberica-154	18	39	illustration	illustration	NOUN
iberica-154	18	40	for	for	ADP
iberica-154	18	41	practitioners	practitioner	NOUN
iberica-154	18	42	.	.	PUNCT
iberica-154	19	1	ultimately	ultimately	ADV
iberica-154	19	2	,	,	PUNCT
iberica-154	19	3	a	a	DET
iberica-154	19	4	reflection	reflection	NOUN
iberica-154	19	5	that	that	PRON
iberica-154	19	6	stoian	stoian	NOUN
iberica-154	19	7	’s	’s	PART
iberica-154	19	8	analysis	analysis	NOUN
iberica-154	19	9	suggests	suggest	VERB
iberica-154	19	10	is	be	AUX
iberica-154	19	11	that	that	SCONJ
iberica-154	19	12	the	the	DET
iberica-154	19	13	multimodal	multimodal	NOUN
iberica-154	19	14	features	feature	NOUN
iberica-154	19	15	of	of	ADP
iberica-154	19	16	websites	website	NOUN
iberica-154	19	17	make	make	VERB
iberica-154	19	18	webpages	webpage	NOUN
iberica-154	19	19	convergent	convergent	ADJ
iberica-154	19	20	rather	rather	ADV
iberica-154	19	21	than	than	ADP
iberica-154	19	22	divergent	divergent	ADJ
iberica-154	19	23	,	,	PUNCT
iberica-154	19	24	with	with	ADP
iberica-154	19	25	a	a	DET
iberica-154	19	26	recognisable	recognisable	ADJ
iberica-154	19	27	visual	visual	ADJ
iberica-154	19	28	and	and	CCONJ
iberica-154	19	29	verbal	verbal	ADJ
iberica-154	19	30	grammar	grammar	NOUN
iberica-154	19	31	that	that	PRON
iberica-154	19	32	is	be	AUX
iberica-154	19	33	globally	globally	ADV
iberica-154	19	34	shared	share	VERB
iberica-154	19	35	in	in	ADP
iberica-154	19	36	contemporary	contemporary	ADJ
iberica-154	19	37	semiotic	semiotic	ADJ
iberica-154	19	38	economies	economy	NOUN
iberica-154	19	39	.	.	PUNCT
iberica-154	20	1	the	the	DET
iberica-154	20	2	same	same	ADJ
iberica-154	20	3	can	can	AUX
iberica-154	20	4	be	be	AUX
iberica-154	20	5	said	say	VERB
iberica-154	20	6	for	for	ADP
iberica-154	20	7	content	content	NOUN
iberica-154	20	8	,	,	PUNCT
iberica-154	20	9	since	since	SCONJ
iberica-154	20	10	all	all	PRON
iberica-154	20	11	unesco	unesco	PROPN
iberica-154	20	12	world	world	NOUN
iberica-154	20	13	heritage	heritage	NOUN
iberica-154	20	14	sites	site	NOUN
iberica-154	20	15	are	be	AUX
iberica-154	20	16	discursively	discursively	ADV
iberica-154	20	17	constructed	construct	VERB
iberica-154	20	18	according	accord	VERB
iberica-154	20	19	to	to	ADP
iberica-154	20	20	very	very	ADV
iberica-154	20	21	similar	similar	ADJ
iberica-154	20	22	“	"	PUNCT
iberica-154	20	23	universal	universal	ADJ
iberica-154	20	24	”	"	PUNCT
iberica-154	20	25	values	value	NOUN
iberica-154	20	26	.	.	PUNCT
iberica-154	21	1	the	the	DET
iberica-154	21	2	main	main	ADJ
iberica-154	21	3	differences	difference	NOUN
iberica-154	21	4	stoian	stoian	X
iberica-154	21	5	finds	find	VERB
iberica-154	21	6	in	in	ADP
iberica-154	21	7	the	the	DET
iberica-154	21	8	three	three	NUM
iberica-154	21	9	institutional	institutional	ADJ
iberica-154	21	10	websites	website	NOUN
iberica-154	21	11	have	have	VERB
iberica-154	21	12	to	to	PART
iberica-154	21	13	do	do	VERB
iberica-154	21	14	with	with	ADP
iberica-154	21	15	the	the	DET
iberica-154	21	16	quantity	quantity	NOUN
iberica-154	21	17	of	of	ADP
iberica-154	21	18	information	information	NOUN
iberica-154	21	19	as	as	SCONJ
iberica-154	21	20	opposed	oppose	VERB
iberica-154	21	21	to	to	ADP
iberica-154	21	22	connotation	connotation	NOUN
iberica-154	21	23	and	and	CCONJ
iberica-154	21	24	with	with	ADP
iberica-154	21	25	the	the	DET
iberica-154	21	26	predominance	predominance	NOUN
iberica-154	21	27	of	of	ADP
iberica-154	21	28	the	the	DET
iberica-154	21	29	verbal	verbal	ADJ
iberica-154	21	30	versus	versus	ADP
iberica-154	21	31	the	the	DET
iberica-154	21	32	visual	visual	ADJ
iberica-154	21	33	,	,	PUNCT
iberica-154	21	34	with	with	ADP
iberica-154	21	35	visit	visit	NOUN
iberica-154	21	36	britain	britain	PROPN
iberica-154	21	37	as	as	ADP
iberica-154	21	38	the	the	DET
iberica-154	21	39	most	most	ADV
iberica-154	21	40	convincing	convincing	ADJ
iberica-154	21	41	of	of	ADP
iberica-154	21	42	the	the	DET
iberica-154	21	43	three	three	NUM
iberica-154	21	44	at	at	ADP
iberica-154	21	45	the	the	DET
iberica-154	21	46	time	time	NOUN
iberica-154	21	47	of	of	ADP
iberica-154	21	48	writing	writing	NOUN
iberica-154	21	49	.	.	PUNCT
iberica-154	22	1	this	this	DET
iberica-154	22	2	inevitably	inevitably	ADV
iberica-154	22	3	provisional	provisional	ADJ
iberica-154	22	4	comparison	comparison	NOUN
iberica-154	22	5	,	,	PUNCT
iberica-154	22	6	however	however	ADV
iberica-154	22	7	,	,	PUNCT
iberica-154	22	8	should	should	AUX
iberica-154	22	9	be	be	AUX
iberica-154	22	10	weighed	weigh	VERB
iberica-154	22	11	against	against	ADP
iberica-154	22	12	a	a	DET
iberica-154	22	13	survey	survey	NOUN
iberica-154	22	14	of	of	ADP
iberica-154	22	15	the	the	DET
iberica-154	22	16	best	good	ADJ
iberica-154	22	17	digital	digital	ADJ
iberica-154	22	18	practices	practice	NOUN
iberica-154	22	19	enacted	enact	VERB
iberica-154	22	20	in	in	ADP
iberica-154	22	21	public	public	ADJ
iberica-154	22	22	discourse	discourse	NOUN
iberica-154	22	23	in	in	ADP
iberica-154	22	24	the	the	DET
iberica-154	22	25	three	three	NUM
iberica-154	22	26	countries	country	NOUN
iberica-154	22	27	examined	examine	VERB
iberica-154	22	28	.	.	PUNCT
iberica-154	23	1	though	though	SCONJ
iberica-154	23	2	this	this	DET
iberica-154	23	3	policy	policy	NOUN
iberica-154	23	4	issue	issue	NOUN
iberica-154	23	5	is	be	AUX
iberica-154	23	6	somehow	somehow	ADV
iberica-154	23	7	omitted	omit	VERB
iberica-154	23	8	in	in	ADP
iberica-154	23	9	the	the	DET
iberica-154	23	10	technicalities	technicality	NOUN
iberica-154	23	11	of	of	ADP
iberica-154	23	12	the	the	DET
iberica-154	23	13	discussion	discussion	NOUN
iberica-154	23	14	,	,	PUNCT
iberica-154	23	15	the	the	DET
iberica-154	23	16	point	point	NOUN
iberica-154	23	17	is	be	AUX
iberica-154	23	18	that	that	SCONJ
iberica-154	23	19	the	the	DET
iberica-154	23	20	implementation	implementation	NOUN
iberica-154	23	21	of	of	ADP
iberica-154	23	22	a	a	DET
iberica-154	23	23	digital	digital	ADJ
iberica-154	23	24	agenda	agenda	NOUN
iberica-154	23	25	on	on	ADP
iberica-154	23	26	the	the	DET
iberica-154	23	27	part	part	NOUN
iberica-154	23	28	of	of	ADP
iberica-154	23	29	the	the	DET
iberica-154	23	30	government	government	NOUN
iberica-154	23	31	seriously	seriously	ADV
iberica-154	23	32	impacts	impact	VERB
iberica-154	23	33	institutional	institutional	ADJ
iberica-154	23	34	and	and	CCONJ
iberica-154	23	35	professional	professional	ADJ
iberica-154	23	36	knowledge	knowledge	NOUN
iberica-154	23	37	,	,	PUNCT
iberica-154	23	38	thus	thus	ADV
iberica-154	23	39	affecting	affect	VERB
iberica-154	23	40	the	the	DET
iberica-154	23	41	cultural	cultural	ADJ
iberica-154	23	42	variable	variable	NOUN
iberica-154	23	43	of	of	ADP
iberica-154	23	44	context	context	NOUN
iberica-154	23	45	stoian	stoian	PROPN
iberica-154	23	46	frequently	frequently	ADV
iberica-154	23	47	draws	draw	VERB
iberica-154	23	48	on	on	ADP
iberica-154	23	49	in	in	ADP
iberica-154	23	50	her	her	PRON
iberica-154	23	51	analysis	analysis	NOUN
iberica-154	23	52	.	.	PUNCT
iberica-154	24	1	thanks	thank	NOUN
iberica-154	24	2	to	to	ADP
iberica-154	24	3	consistent	consistent	ADJ
iberica-154	24	4	public	public	ADJ
iberica-154	24	5	investment	investment	NOUN
iberica-154	24	6	over	over	ADP
iberica-154	24	7	the	the	DET
iberica-154	24	8	years	year	NOUN
iberica-154	24	9	,	,	PUNCT
iberica-154	24	10	great	great	ADJ
iberica-154	24	11	britain	britain	PROPN
iberica-154	24	12	is	be	AUX
iberica-154	24	13	a	a	DET
iberica-154	24	14	leader	leader	NOUN
iberica-154	24	15	in	in	ADP
iberica-154	24	16	digital	digital	ADJ
iberica-154	24	17	innovation	innovation	NOUN
iberica-154	24	18	in	in	ADP
iberica-154	24	19	the	the	DET
iberica-154	24	20	public	public	ADJ
iberica-154	24	21	sphere	sphere	NOUN
iberica-154	24	22	among	among	ADP
iberica-154	24	23	european	european	ADJ
iberica-154	24	24	countries	country	NOUN
iberica-154	24	25	,	,	PUNCT
iberica-154	24	26	a	a	DET
iberica-154	24	27	benchmark	benchmark	NOUN
iberica-154	24	28	that	that	PRON
iberica-154	24	29	probably	probably	ADV
iberica-154	24	30	explains	explain	VERB
iberica-154	24	31	the	the	DET
iberica-154	24	32	more	more	ADJ
iberica-154	24	33	user	user	NOUN
iberica-154	24	34	-	-	PUNCT
iberica-154	24	35	centric	centric	ADJ
iberica-154	24	36	,	,	PUNCT
iberica-154	24	37	visitor	visitor	NOUN
iberica-154	24	38	-	-	PUNCT
iberica-154	24	39	oriented	orient	VERB
iberica-154	24	40	approach	approach	NOUN
iberica-154	24	41	stoian	stoian	PROPN
iberica-154	24	42	captures	capture	VERB
iberica-154	24	43	on	on	ADP
iberica-154	24	44	visit	visit	NOUN
iberica-154	24	45	britain	britain	PROPN
iberica-154	24	46	.	.	PUNCT
iberica-154	25	1	the	the	DET
iberica-154	25	2	websites	website	NOUN
iberica-154	25	3	run	run	VERB
iberica-154	25	4	by	by	ADP
iberica-154	25	5	three	three	NUM
iberica-154	25	6	national	national	ADJ
iberica-154	25	7	tour	tour	NOUN
iberica-154	25	8	operators	operator	NOUN
iberica-154	25	9	also	also	ADV
iberica-154	25	10	show	show	VERB
iberica-154	25	11	similarities	similarity	NOUN
iberica-154	25	12	and	and	CCONJ
iberica-154	25	13	differences	difference	NOUN
iberica-154	25	14	in	in	ADP
iberica-154	25	15	design	design	NOUN
iberica-154	25	16	and	and	CCONJ
iberica-154	25	17	stance	stance	NOUN
iberica-154	25	18	.	.	PUNCT
iberica-154	26	1	what	what	PRON
iberica-154	26	2	they	they	PRON
iberica-154	26	3	have	have	AUX
iberica-154	26	4	in	in	ADP
iberica-154	26	5	common	common	ADJ
iberica-154	26	6	is	be	AUX
iberica-154	26	7	a	a	DET
iberica-154	26	8	focus	focus	NOUN
iberica-154	26	9	on	on	ADP
iberica-154	26	10	more	more	ADJ
iberica-154	26	11	circumscribed	circumscribed	ADJ
iberica-154	26	12	information	information	NOUN
iberica-154	26	13	,	,	PUNCT
iberica-154	26	14	which	which	PRON
iberica-154	26	15	is	be	AUX
iberica-154	26	16	necessary	necessary	ADJ
iberica-154	26	17	to	to	PART
iberica-154	26	18	sell	sell	VERB
iberica-154	26	19	a	a	DET
iberica-154	26	20	tour	tour	NOUN
iberica-154	26	21	,	,	PUNCT
iberica-154	26	22	an	an	DET
iberica-154	26	23	activity	activity	NOUN
iberica-154	26	24	or	or	CCONJ
iberica-154	26	25	a	a	DET
iberica-154	26	26	service	service	NOUN
iberica-154	26	27	,	,	PUNCT
iberica-154	26	28	and	and	CCONJ
iberica-154	26	29	also	also	ADV
iberica-154	26	30	on	on	ADP
iberica-154	26	31	the	the	DET
iberica-154	26	32	appeal	appeal	NOUN
iberica-154	26	33	of	of	ADP
iberica-154	26	34	world	world	NOUN
iberica-154	26	35	heritage	heritage	NOUN
iberica-154	26	36	sites	site	NOUN
iberica-154	26	37	as	as	ADP
iberica-154	26	38	impressive	impressive	ADJ
iberica-154	26	39	“	"	PUNCT
iberica-154	26	40	sights	sight	NOUN
iberica-154	26	41	”	"	PUNCT
iberica-154	26	42	that	that	SCONJ
iberica-154	26	43	the	the	DET
iberica-154	26	44	tourist	tourist	NOUN
iberica-154	26	45	gaze	gaze	NOUN
iberica-154	26	46	will	will	AUX
iberica-154	26	47	appreciate	appreciate	VERB
iberica-154	26	48	.	.	PUNCT
iberica-154	27	1	compared	compare	VERB
iberica-154	27	2	to	to	ADP
iberica-154	27	3	the	the	DET
iberica-154	27	4	institutional	institutional	ADJ
iberica-154	27	5	set	set	NOUN
iberica-154	27	6	,	,	PUNCT
iberica-154	27	7	the	the	DET
iberica-154	27	8	use	use	NOUN
iberica-154	27	9	of	of	ADP
iberica-154	27	10	multimodality	multimodality	NOUN
iberica-154	27	11	is	be	AUX
iberica-154	27	12	less	less	ADV
iberica-154	27	13	prominent	prominent	ADJ
iberica-154	27	14	,	,	PUNCT
iberica-154	27	15	with	with	ADP
iberica-154	27	16	more	more	ADV
iberica-154	27	17	blatantly	blatantly	ADV
iberica-154	27	18	reseñas	reseñas	NOUN
iberica-154	27	19	/	/	SYM
iberica-154	27	20	book	book	NOUN
iberica-154	27	21	reviews	review	VERB
iberica-154	27	22	ibérica	ibérica	PROPN
iberica-154	27	23	34	34	NUM
iberica-154	27	24	(	(	PUNCT
iberica-154	27	25	2017	2017	NUM
iberica-154	27	26	):	):	PUNCT
iberica-154	27	27	279	279	NUM
iberica-154	27	28	-	-	SYM
iberica-154	27	29	282280	282280	NUM
iberica-154	27	30	promotional	promotional	ADJ
iberica-154	27	31	and	and	CCONJ
iberica-154	27	32	less	less	ADJ
iberica-154	27	33	articulated	articulated	ADJ
iberica-154	27	34	messages	message	NOUN
iberica-154	27	35	.	.	PUNCT
iberica-154	28	1	national	national	ADJ
iberica-154	28	2	tourist	tourist	NOUN
iberica-154	28	3	boards	board	NOUN
iberica-154	28	4	,	,	PUNCT
iberica-154	28	5	instead	instead	ADV
iberica-154	28	6	,	,	PUNCT
iberica-154	28	7	show	show	VERB
iberica-154	28	8	greater	great	ADJ
iberica-154	28	9	skills	skill	NOUN
iberica-154	28	10	in	in	ADP
iberica-154	28	11	branding	branding	NOUN
iberica-154	28	12	,	,	PUNCT
iberica-154	28	13	not	not	PART
iberica-154	28	14	in	in	ADP
iberica-154	28	15	the	the	DET
iberica-154	28	16	least	least	ADJ
iberica-154	28	17	because	because	SCONJ
iberica-154	28	18	they	they	PRON
iberica-154	28	19	have	have	VERB
iberica-154	28	20	the	the	DET
iberica-154	28	21	financial	financial	ADJ
iberica-154	28	22	means	mean	NOUN
iberica-154	28	23	to	to	PART
iberica-154	28	24	invest	invest	VERB
iberica-154	28	25	more	more	ADV
iberica-154	28	26	extensively	extensively	ADV
iberica-154	28	27	in	in	ADP
iberica-154	28	28	professional	professional	ADJ
iberica-154	28	29	expertise	expertise	NOUN
iberica-154	28	30	.	.	PUNCT
iberica-154	29	1	on	on	ADP
iberica-154	29	2	the	the	DET
iberica-154	29	3	practical	practical	ADJ
iberica-154	29	4	side	side	NOUN
iberica-154	29	5	,	,	PUNCT
iberica-154	29	6	the	the	DET
iberica-154	29	7	book	book	NOUN
iberica-154	29	8	ends	end	VERB
iberica-154	29	9	with	with	ADP
iberica-154	29	10	a	a	DET
iberica-154	29	11	recommendation	recommendation	NOUN
iberica-154	29	12	to	to	PART
iberica-154	29	13	train	train	VERB
iberica-154	29	14	in	in	ADP
iberica-154	29	15	teams	team	NOUN
iberica-154	29	16	all	all	DET
iberica-154	29	17	those	those	PRON
iberica-154	29	18	who	who	PRON
iberica-154	29	19	are	be	AUX
iberica-154	29	20	involved	involve	VERB
iberica-154	29	21	in	in	ADP
iberica-154	29	22	online	online	ADJ
iberica-154	29	23	destination	destination	NOUN
iberica-154	29	24	branding	branding	NOUN
iberica-154	29	25	,	,	PUNCT
iberica-154	29	26	like	like	ADP
iberica-154	29	27	tourism	tourism	NOUN
iberica-154	29	28	professionals	professional	NOUN
iberica-154	29	29	and	and	CCONJ
iberica-154	29	30	website	website	NOUN
iberica-154	29	31	designers	designer	NOUN
iberica-154	29	32	.	.	PUNCT
iberica-154	30	1	in	in	ADP
iberica-154	30	2	a	a	DET
iberica-154	30	3	nutshell	nutshell	NOUN
iberica-154	30	4	,	,	PUNCT
iberica-154	30	5	stoian	stoian	PROPN
iberica-154	30	6	’s	’s	PART
iberica-154	30	7	thorough	thorough	ADJ
iberica-154	30	8	and	and	CCONJ
iberica-154	30	9	exhaustive	exhaustive	ADJ
iberica-154	30	10	study	study	NOUN
iberica-154	30	11	is	be	AUX
iberica-154	30	12	an	an	DET
iberica-154	30	13	interesting	interesting	ADJ
iberica-154	30	14	contribution	contribution	NOUN
iberica-154	30	15	to	to	ADP
iberica-154	30	16	the	the	DET
iberica-154	30	17	understanding	understanding	NOUN
iberica-154	30	18	of	of	ADP
iberica-154	30	19	multimodality	multimodality	NOUN
iberica-154	30	20	in	in	ADP
iberica-154	30	21	tourism	tourism	NOUN
iberica-154	30	22	discourse	discourse	NOUN
iberica-154	30	23	that	that	PRON
iberica-154	30	24	will	will	AUX
iberica-154	30	25	hopefully	hopefully	ADV
iberica-154	30	26	inspire	inspire	VERB
iberica-154	30	27	further	further	ADJ
iberica-154	30	28	investigations	investigation	NOUN
iberica-154	30	29	into	into	ADP
iberica-154	30	30	the	the	DET
iberica-154	30	31	realm	realm	NOUN
iberica-154	30	32	of	of	ADP
iberica-154	30	33	online	online	ADJ
iberica-154	30	34	branding	branding	NOUN
iberica-154	30	35	.	.	PUNCT
iberica-154	31	1	received	receive	VERB
iberica-154	31	2	07	07	NUM
iberica-154	31	3	march	march	PROPN
iberica-154	31	4	2017	2017	NUM
iberica-154	31	5	accepted	accept	VERB
iberica-154	31	6	08	08	NUM
iberica-154	31	7	march	march	PROPN
iberica-154	31	8	2017	2017	NUM
iberica-154	31	9	reviewed	review	VERB
iberica-154	31	10	by	by	ADP
iberica-154	31	11	maria	maria	PROPN
iberica-154	31	12	cristina	cristina	PROPN
iberica-154	31	13	paganoni	paganoni	PROPN
iberica-154	31	14	università	università	PROPN
iberica-154	31	15	degli	degli	PROPN
iberica-154	31	16	studi	studi	PROPN
iberica-154	31	17	di	di	PROPN
iberica-154	31	18	milano	milano	PROPN
iberica-154	31	19	(	(	PUNCT
iberica-154	31	20	italy	italy	PROPN
iberica-154	31	21	)	)	PUNCT
iberica-154	31	22	mariacristina.paganoni@unimi.it	mariacristina.paganoni@unimi.it	PROPN
iberica-154	31	23	reseñas	reseñas	PROPN
iberica-154	31	24	/	/	SYM
iberica-154	31	25	book	book	NOUN
iberica-154	31	26	reviews	review	VERB
iberica-154	31	27	ibérica	ibérica	PROPN
iberica-154	31	28	34	34	NUM
iberica-154	31	29	(	(	PUNCT
iberica-154	31	30	2017	2017	NUM
iberica-154	31	31	):	):	PUNCT
iberica-154	31	32	279	279	NUM
iberica-154	31	33	-	-	SYM
iberica-154	31	34	282	282	NUM
iberica-154	31	35	281	281	NUM