id	sid	tid	token	lemma	pos
iberica-427	1	1	iberica	iberica	PROPN
iberica-427	1	2	13	13	NUM
iberica-427	1	3	ibérica	ibérica	NOUN
iberica-427	1	4	13	13	NUM
iberica-427	1	5	[	[	PUNCT
iberica-427	1	6	2007	2007	NUM
iberica-427	1	7	]	]	PUNCT
iberica-427	1	8	:	:	PUNCT
iberica-427	1	9	123	123	NUM
iberica-427	1	10	-	-	SYM
iberica-427	1	11	146	146	NUM
iberica-427	1	12	abstract	abstract	NOUN
iberica-427	1	13	although	although	SCONJ
iberica-427	1	14	experts	expert	NOUN
iberica-427	1	15	on	on	ADP
iberica-427	1	16	advertising	advertising	NOUN
iberica-427	1	17	and	and	CCONJ
iberica-427	1	18	the	the	DET
iberica-427	1	19	discourse	discourse	NOUN
iberica-427	1	20	of	of	ADP
iberica-427	1	21	advertising	advertising	NOUN
iberica-427	1	22	have	have	AUX
iberica-427	1	23	traditionally	traditionally	ADV
iberica-427	1	24	presented	present	VERB
iberica-427	1	25	a	a	DET
iberica-427	1	26	series	series	NOUN
iberica-427	1	27	of	of	ADP
iberica-427	1	28	features	feature	NOUN
iberica-427	1	29	common	common	ADJ
iberica-427	1	30	to	to	ADP
iberica-427	1	31	all	all	DET
iberica-427	1	32	adverts	advert	NOUN
iberica-427	1	33	,	,	PUNCT
iberica-427	1	34	the	the	DET
iberica-427	1	35	incidence	incidence	NOUN
iberica-427	1	36	of	of	ADP
iberica-427	1	37	these	these	DET
iberica-427	1	38	features	feature	NOUN
iberica-427	1	39	depends	depend	VERB
iberica-427	1	40	on	on	ADP
iberica-427	1	41	a	a	DET
iberica-427	1	42	number	number	NOUN
iberica-427	1	43	of	of	ADP
iberica-427	1	44	factors	factor	NOUN
iberica-427	1	45	,	,	PUNCT
iberica-427	1	46	including	include	VERB
iberica-427	1	47	the	the	DET
iberica-427	1	48	type	type	NOUN
iberica-427	1	49	of	of	ADP
iberica-427	1	50	product	product	NOUN
iberica-427	1	51	being	be	AUX
iberica-427	1	52	promoted	promote	VERB
iberica-427	1	53	,	,	PUNCT
iberica-427	1	54	the	the	DET
iberica-427	1	55	market	market	NOUN
iberica-427	1	56	being	be	AUX
iberica-427	1	57	addressed	address	VERB
iberica-427	1	58	and	and	CCONJ
iberica-427	1	59	the	the	DET
iberica-427	1	60	media	medium	NOUN
iberica-427	1	61	used	use	VERB
iberica-427	1	62	.	.	PUNCT
iberica-427	2	1	this	this	DET
iberica-427	2	2	article	article	NOUN
iberica-427	2	3	presents	present	VERB
iberica-427	2	4	the	the	DET
iberica-427	2	5	results	result	NOUN
iberica-427	2	6	obtained	obtain	VERB
iberica-427	2	7	from	from	ADP
iberica-427	2	8	an	an	DET
iberica-427	2	9	analysis	analysis	NOUN
iberica-427	2	10	of	of	ADP
iberica-427	2	11	a	a	DET
iberica-427	2	12	corpus	corpus	NOUN
iberica-427	2	13	of	of	ADP
iberica-427	2	14	english	english	PROPN
iberica-427	2	15	print	print	NOUN
iberica-427	2	16	adverts	adverts	PROPN
iberica-427	2	17	for	for	ADP
iberica-427	2	18	financial	financial	ADJ
iberica-427	2	19	products	product	NOUN
iberica-427	2	20	focussing	focusse	VERB
iberica-427	2	21	on	on	ADP
iberica-427	2	22	lexical	lexical	ADJ
iberica-427	2	23	,	,	PUNCT
iberica-427	2	24	semantic	semantic	ADJ
iberica-427	2	25	,	,	PUNCT
iberica-427	2	26	syntactic	syntactic	NOUN
iberica-427	2	27	and	and	CCONJ
iberica-427	2	28	pragmatic	pragmatic	ADJ
iberica-427	2	29	aspects	aspect	NOUN
iberica-427	2	30	.	.	PUNCT
iberica-427	3	1	initial	initial	ADJ
iberica-427	3	2	research	research	NOUN
iberica-427	3	3	determined	determine	VERB
iberica-427	3	4	the	the	DET
iberica-427	3	5	salient	salient	ADJ
iberica-427	3	6	features	feature	NOUN
iberica-427	3	7	of	of	ADP
iberica-427	3	8	this	this	DET
iberica-427	3	9	type	type	NOUN
iberica-427	3	10	of	of	ADP
iberica-427	3	11	advert	advert	NOUN
iberica-427	3	12	enabling	enable	VERB
iberica-427	3	13	us	we	PRON
iberica-427	3	14	subsequently	subsequently	ADV
iberica-427	3	15	to	to	PART
iberica-427	3	16	observe	observe	VERB
iberica-427	3	17	the	the	DET
iberica-427	3	18	extent	extent	NOUN
iberica-427	3	19	to	to	PART
iberica-427	3	20	which	which	PRON
iberica-427	3	21	they	they	PRON
iberica-427	3	22	differ	differ	VERB
iberica-427	3	23	from	from	ADP
iberica-427	3	24	adverts	advert	NOUN
iberica-427	3	25	for	for	ADP
iberica-427	3	26	consumer	consumer	NOUN
iberica-427	3	27	goods	good	NOUN
iberica-427	3	28	in	in	ADP
iberica-427	3	29	general	general	ADJ
iberica-427	3	30	.	.	PUNCT
iberica-427	4	1	the	the	DET
iberica-427	4	2	rapid	rapid	ADJ
iberica-427	4	3	expansion	expansion	NOUN
iberica-427	4	4	of	of	ADP
iberica-427	4	5	this	this	DET
iberica-427	4	6	product	product	NOUN
iberica-427	4	7	sector	sector	NOUN
iberica-427	4	8	and	and	CCONJ
iberica-427	4	9	its	its	PRON
iberica-427	4	10	advertising	advertising	NOUN
iberica-427	4	11	over	over	ADP
iberica-427	4	12	recent	recent	ADJ
iberica-427	4	13	decades	decade	NOUN
iberica-427	4	14	makes	make	VERB
iberica-427	4	15	it	it	PRON
iberica-427	4	16	a	a	DET
iberica-427	4	17	particularly	particularly	ADV
iberica-427	4	18	interesting	interesting	ADJ
iberica-427	4	19	area	area	NOUN
iberica-427	4	20	to	to	PART
iberica-427	4	21	study	study	VERB
iberica-427	4	22	,	,	PUNCT
iberica-427	4	23	while	while	SCONJ
iberica-427	4	24	industry	industry	NOUN
iberica-427	4	25	estimates	estimate	NOUN
iberica-427	4	26	predict	predict	VERB
iberica-427	4	27	that	that	SCONJ
iberica-427	4	28	the	the	DET
iberica-427	4	29	money	money	NOUN
iberica-427	4	30	spent	spend	VERB
iberica-427	4	31	on	on	ADP
iberica-427	4	32	advertising	advertising	NOUN
iberica-427	4	33	in	in	ADP
iberica-427	4	34	this	this	DET
iberica-427	4	35	sector	sector	NOUN
iberica-427	4	36	will	will	AUX
iberica-427	4	37	increase	increase	VERB
iberica-427	4	38	substantially	substantially	ADV
iberica-427	4	39	over	over	ADP
iberica-427	4	40	the	the	DET
iberica-427	4	41	next	next	ADJ
iberica-427	4	42	five	five	NUM
iberica-427	4	43	years	year	NOUN
iberica-427	4	44	,	,	PUNCT
iberica-427	4	45	ensuring	ensure	VERB
iberica-427	4	46	its	its	PRON
iberica-427	4	47	relevance	relevance	NOUN
iberica-427	4	48	as	as	ADP
iberica-427	4	49	a	a	DET
iberica-427	4	50	field	field	NOUN
iberica-427	4	51	of	of	ADP
iberica-427	4	52	study	study	NOUN
iberica-427	4	53	.	.	PUNCT
iberica-427	5	1	this	this	DET
iberica-427	5	2	paper	paper	NOUN
iberica-427	5	3	,	,	PUNCT
iberica-427	5	4	and	and	CCONJ
iberica-427	5	5	the	the	DET
iberica-427	5	6	material	material	NOUN
iberica-427	5	7	involved	involve	VERB
iberica-427	5	8	,	,	PUNCT
iberica-427	5	9	can	can	AUX
iberica-427	5	10	be	be	AUX
iberica-427	5	11	useful	useful	ADJ
iberica-427	5	12	in	in	ADP
iberica-427	5	13	itself	itself	PRON
iberica-427	5	14	as	as	ADP
iberica-427	5	15	a	a	DET
iberica-427	5	16	description	description	NOUN
iberica-427	5	17	of	of	ADP
iberica-427	5	18	a	a	DET
iberica-427	5	19	particular	particular	ADJ
iberica-427	5	20	discourse	discourse	NOUN
iberica-427	5	21	,	,	PUNCT
iberica-427	5	22	but	but	CCONJ
iberica-427	5	23	can	can	AUX
iberica-427	5	24	also	also	ADV
iberica-427	5	25	be	be	AUX
iberica-427	5	26	regarded	regard	VERB
iberica-427	5	27	as	as	ADP
iberica-427	5	28	a	a	DET
iberica-427	5	29	tool	tool	NOUN
iberica-427	5	30	to	to	PART
iberica-427	5	31	be	be	AUX
iberica-427	5	32	used	use	VERB
iberica-427	5	33	in	in	ADP
iberica-427	5	34	translation	translation	NOUN
iberica-427	5	35	,	,	PUNCT
iberica-427	5	36	translator	translator	NOUN
iberica-427	5	37	training	training	NOUN
iberica-427	5	38	and	and	CCONJ
iberica-427	5	39	the	the	DET
iberica-427	5	40	teaching	teaching	NOUN
iberica-427	5	41	of	of	ADP
iberica-427	5	42	english	english	PROPN
iberica-427	5	43	for	for	ADP
iberica-427	5	44	specific	specific	ADJ
iberica-427	5	45	purposes	purpose	NOUN
iberica-427	5	46	.	.	PUNCT
iberica-427	6	1	key	key	ADJ
iberica-427	6	2	words	word	NOUN
iberica-427	6	3	:	:	PUNCT
iberica-427	6	4	discourse	discourse	NOUN
iberica-427	6	5	of	of	ADP
iberica-427	6	6	advertising	advertising	NOUN
iberica-427	6	7	,	,	PUNCT
iberica-427	6	8	discourse	discourse	NOUN
iberica-427	6	9	analysis	analysis	NOUN
iberica-427	6	10	,	,	PUNCT
iberica-427	6	11	advertising	advertising	NOUN
iberica-427	6	12	,	,	PUNCT
iberica-427	6	13	product	product	NOUN
iberica-427	6	14	sector	sector	NOUN
iberica-427	6	15	,	,	PUNCT
iberica-427	6	16	financial	financial	ADJ
iberica-427	6	17	products	product	NOUN
iberica-427	6	18	.	.	PUNCT
iberica-427	7	1	the	the	DET
iberica-427	7	2	advertising	advertising	NOUN
iberica-427	7	3	of	of	ADP
iberica-427	7	4	financial	financial	ADJ
iberica-427	7	5	products	product	NOUN
iberica-427	7	6	in	in	ADP
iberica-427	7	7	the	the	DET
iberica-427	7	8	press	press	NOUN
iberica-427	7	9	heather	heather	NOUN
iberica-427	7	10	adams	adam	NOUN
iberica-427	7	11	and	and	CCONJ
iberica-427	7	12	laura	laura	PROPN
iberica-427	7	13	cruz	cruz	PROPN
iberica-427	7	14	garcía	garcía	PROPN
iberica-427	7	15	universidad	universidad	PROPN
iberica-427	7	16	de	de	PROPN
iberica-427	7	17	las	las	PROPN
iberica-427	7	18	palmas	palmas	PROPN
iberica-427	7	19	de	de	PROPN
iberica-427	7	20	gran	gran	PROPN
iberica-427	7	21	canaria	canaria	PROPN
iberica-427	7	22	hadams@dfm.ulpgc.es	hadams@dfm.ulpgc.es	PROPN
iberica-427	7	23	&	&	CCONJ
iberica-427	7	24	lcruz@dis.ulpgc.es	lcruz@dis.ulpgc.es	PROPN
iberica-427	7	25	123	123	NUM
iberica-427	7	26	07	07	NUM
iberica-427	7	27	heather	heather	NOUN
iberica-427	7	28	adams.qxp	adams.qxp	PROPN
iberica-427	7	29	6/4/07	6/4/07	NUM
iberica-427	7	30	09:05	09:05	NUM
iberica-427	8	1	página	página	VERB
iberica-427	8	2	123	123	NUM
iberica-427	8	3	resumen	resuman	NOUN
iberica-427	8	4	la	la	ADP
iberica-427	8	5	publicidad	publicidad	PROPN
iberica-427	8	6	de	de	ADP
iberica-427	8	7	productos	productos	PROPN
iberica-427	8	8	financieros	financieros	PROPN
iberica-427	8	9	en	en	X
iberica-427	8	10	la	la	X
iberica-427	8	11	prensa	prensa	PROPN
iberica-427	8	12	aunque	aunque	PROPN
iberica-427	8	13	,	,	PUNCT
iberica-427	8	14	tradicionalmente	tradicionalmente	PROPN
iberica-427	8	15	,	,	PUNCT
iberica-427	8	16	los	los	PROPN
iberica-427	8	17	expertos	expertos	PROPN
iberica-427	8	18	en	en	ADP
iberica-427	8	19	publicidad	publicidad	PROPN
iberica-427	8	20	y	y	PROPN
iberica-427	8	21	en	en	PROPN
iberica-427	8	22	el	el	PROPN
iberica-427	8	23	discurso	discurso	PROPN
iberica-427	8	24	de	de	PROPN
iberica-427	8	25	la	la	PROPN
iberica-427	8	26	publicidad	publicidad	PROPN
iberica-427	8	27	han	han	PROPN
iberica-427	8	28	hallado	hallado	PROPN
iberica-427	8	29	una	una	PROPN
iberica-427	8	30	serie	serie	PROPN
iberica-427	8	31	de	de	ADP
iberica-427	8	32	características	características	PROPN
iberica-427	8	33	comunes	comune	NOUN
iberica-427	8	34	a	a	DET
iberica-427	8	35	los	los	PROPN
iberica-427	8	36	anuncios	anuncio	NOUN
iberica-427	8	37	,	,	PUNCT
iberica-427	8	38	es	es	PROPN
iberica-427	8	39	cierto	cierto	PROPN
iberica-427	8	40	que	que	PROPN
iberica-427	8	41	dependiendo	dependiendo	PROPN
iberica-427	8	42	del	del	PROPN
iberica-427	8	43	tipo	tipo	PROPN
iberica-427	8	44	de	de	X
iberica-427	8	45	producto	producto	X
iberica-427	8	46	que	que	X
iberica-427	8	47	se	se	X
iberica-427	8	48	anuncia	anuncia	PROPN
iberica-427	8	49	,	,	PUNCT
iberica-427	8	50	el	el	PROPN
iberica-427	8	51	mercado	mercado	PROPN
iberica-427	8	52	al	al	PROPN
iberica-427	8	53	que	que	PROPN
iberica-427	8	54	se	se	X
iberica-427	8	55	dirige	dirige	X
iberica-427	8	56	y	y	PROPN
iberica-427	8	57	el	el	PROPN
iberica-427	8	58	medio	medio	PROPN
iberica-427	8	59	empleado	empleado	PROPN
iberica-427	8	60	,	,	PUNCT
iberica-427	8	61	la	la	ADP
iberica-427	8	62	incidencia	incidencia	PROPN
iberica-427	8	63	de	de	X
iberica-427	8	64	esas	esas	PROPN
iberica-427	8	65	características	característica	NOUN
iberica-427	8	66	varía	varía	VERB
iberica-427	8	67	.	.	PUNCT
iberica-427	9	1	el	el	PROPN
iberica-427	9	2	objetivo	objetivo	PROPN
iberica-427	9	3	de	de	PROPN
iberica-427	9	4	este	este	PROPN
iberica-427	9	5	artículo	artículo	PROPN
iberica-427	9	6	es	es	PROPN
iberica-427	9	7	el	el	PROPN
iberica-427	9	8	de	de	PROPN
iberica-427	9	9	presentar	presentar	PROPN
iberica-427	9	10	los	los	PROPN
iberica-427	9	11	resultados	resultados	PROPN
iberica-427	9	12	obtenidos	obtenido	VERB
iberica-427	9	13	a	a	DET
iberica-427	9	14	partir	partir	PROPN
iberica-427	9	15	del	del	PROPN
iberica-427	9	16	análisis	análisis	PROPN
iberica-427	9	17	de	de	PROPN
iberica-427	9	18	un	un	PROPN
iberica-427	9	19	corpus	corpus	PROPN
iberica-427	9	20	de	de	PROPN
iberica-427	9	21	anuncios	anuncios	PROPN
iberica-427	9	22	impresos	impresos	PROPN
iberica-427	9	23	ingleses	ingleses	PROPN
iberica-427	9	24	de	de	PROPN
iberica-427	9	25	productos	productos	PROPN
iberica-427	9	26	financieros	financieros	PROPN
iberica-427	9	27	centrándonos	centrándonos	PROPN
iberica-427	9	28	en	en	PROPN
iberica-427	9	29	los	los	PROPN
iberica-427	9	30	aspectos	aspectos	PROPN
iberica-427	9	31	léxico	léxico	PROPN
iberica-427	9	32	-	-	PUNCT
iberica-427	9	33	semánticos	semántico	NOUN
iberica-427	9	34	,	,	PUNCT
iberica-427	9	35	sintácticos	sintácticos	PROPN
iberica-427	9	36	y	y	PROPN
iberica-427	9	37	pragmáticos	pragmáticos	PROPN
iberica-427	9	38	.	.	PUNCT
iberica-427	10	1	una	una	PROPN
iberica-427	10	2	vez	vez	PROPN
iberica-427	10	3	determinadas	determinadas	PROPN
iberica-427	10	4	sus	sus	PROPN
iberica-427	10	5	características	características	PROPN
iberica-427	10	6	,	,	PUNCT
iberica-427	10	7	ha	ha	INTJ
iberica-427	10	8	sido	sido	NOUN
iberica-427	10	9	posible	posible	ADJ
iberica-427	10	10	observar	observar	PROPN
iberica-427	10	11	en	en	PROPN
iberica-427	10	12	qué	qué	PROPN
iberica-427	10	13	medida	medida	PROPN
iberica-427	10	14	se	se	PROPN
iberica-427	10	15	diferencian	diferencian	PROPN
iberica-427	10	16	estos	estos	PROPN
iberica-427	10	17	anuncios	anuncio	VERB
iberica-427	10	18	de	de	PROPN
iberica-427	10	19	los	los	PROPN
iberica-427	10	20	anuncios	anuncio	VERB
iberica-427	10	21	de	de	ADP
iberica-427	10	22	productos	productos	X
iberica-427	10	23	de	de	X
iberica-427	10	24	consumo	consumo	VERB
iberica-427	10	25	en	en	ADP
iberica-427	10	26	general	general	ADJ
iberica-427	10	27	.	.	PUNCT
iberica-427	11	1	el	el	PROPN
iberica-427	11	2	auge	auge	PROPN
iberica-427	11	3	experimentado	experimentado	PROPN
iberica-427	11	4	por	por	PROPN
iberica-427	11	5	este	este	PROPN
iberica-427	11	6	sector	sector	PROPN
iberica-427	11	7	en	en	PROPN
iberica-427	11	8	las	las	PROPN
iberica-427	11	9	últimas	últimas	PROPN
iberica-427	11	10	décadas	décadas	PROPN
iberica-427	11	11	lo	lo	PROPN
iberica-427	11	12	convierte	convierte	PROPN
iberica-427	11	13	en	en	PROPN
iberica-427	11	14	un	un	PROPN
iberica-427	11	15	campo	campo	PROPN
iberica-427	11	16	de	de	PROPN
iberica-427	11	17	estudio	estudio	PROPN
iberica-427	11	18	relevante	relevante	PROPN
iberica-427	11	19	y	y	PROPN
iberica-427	11	20	las	las	PROPN
iberica-427	11	21	previsiones	previsiones	PROPN
iberica-427	11	22	indican	indican	PROPN
iberica-427	11	23	que	que	X
iberica-427	11	24	la	la	ADP
iberica-427	11	25	inversión	inversión	NOUN
iberica-427	11	26	en	en	ADP
iberica-427	11	27	publicidad	publicidad	PROPN
iberica-427	11	28	en	en	ADP
iberica-427	11	29	este	este	PROPN
iberica-427	11	30	sector	sector	PROPN
iberica-427	11	31	aumentará	aumentará	PROPN
iberica-427	11	32	considerablemente	considerablemente	PROPN
iberica-427	11	33	durante	durante	PROPN
iberica-427	11	34	los	los	PROPN
iberica-427	11	35	próximos	próximos	PROPN
iberica-427	11	36	cinco	cinco	PROPN
iberica-427	11	37	años	años	PROPN
iberica-427	11	38	,	,	PUNCT
iberica-427	11	39	con	con	PROPN
iberica-427	11	40	lo	lo	PROPN
iberica-427	11	41	que	que	PROPN
iberica-427	11	42	la	la	PROPN
iberica-427	11	43	relevancia	relevancia	PROPN
iberica-427	11	44	de	de	X
iberica-427	11	45	este	este	PROPN
iberica-427	11	46	campo	campo	PROPN
iberica-427	11	47	de	de	PROPN
iberica-427	11	48	estudio	estudio	PROPN
iberica-427	11	49	queda	queda	PROPN
iberica-427	11	50	patente	patente	PROPN
iberica-427	11	51	.	.	PUNCT
iberica-427	12	1	este	este	PROPN
iberica-427	12	2	trabajo	trabajo	PROPN
iberica-427	12	3	y	y	PROPN
iberica-427	12	4	el	el	PROPN
iberica-427	12	5	material	material	PROPN
iberica-427	12	6	empleado	empleado	PROPN
iberica-427	12	7	pueden	pueden	VERB
iberica-427	12	8	ser	ser	PROPN
iberica-427	12	9	de	de	PROPN
iberica-427	12	10	interés	interés	PROPN
iberica-427	12	11	por	por	PROPN
iberica-427	12	12	sí	sí	PROPN
iberica-427	12	13	mismos	mismos	PROPN
iberica-427	12	14	como	como	PROPN
iberica-427	12	15	la	la	PROPN
iberica-427	12	16	descripción	descripción	X
iberica-427	12	17	de	de	X
iberica-427	12	18	un	un	PROPN
iberica-427	12	19	discurso	discurso	PROPN
iberica-427	12	20	específico	específico	PROPN
iberica-427	12	21	,	,	PUNCT
iberica-427	12	22	pero	pero	PROPN
iberica-427	12	23	pueden	pueden	PROPN
iberica-427	12	24	constituir	constituir	PROPN
iberica-427	12	25	una	una	PROPN
iberica-427	12	26	herramienta	herramienta	PROPN
iberica-427	12	27	útil	útil	PROPN
iberica-427	12	28	para	para	PROPN
iberica-427	12	29	tareas	tareas	PROPN
iberica-427	12	30	como	como	PROPN
iberica-427	12	31	la	la	PROPN
iberica-427	12	32	traducción	traducción	PROPN
iberica-427	12	33	y	y	PROPN
iberica-427	12	34	la	la	PROPN
iberica-427	12	35	enseñanza	enseñanza	PROPN
iberica-427	12	36	tanto	tanto	PROPN
iberica-427	12	37	de	de	X
iberica-427	12	38	la	la	PROPN
iberica-427	12	39	traducción	traducción	PROPN
iberica-427	12	40	como	como	PROPN
iberica-427	12	41	del	del	PROPN
iberica-427	12	42	inglés	inglés	PROPN
iberica-427	12	43	para	para	PROPN
iberica-427	12	44	fines	fines	PROPN
iberica-427	12	45	específicos	específicos	PROPN
iberica-427	12	46	.	.	PUNCT
iberica-427	13	1	palabras	palabras	PROPN
iberica-427	13	2	clave	clave	PROPN
iberica-427	13	3	:	:	PUNCT
iberica-427	13	4	discurso	discurso	PROPN
iberica-427	13	5	publicitario	publicitario	PROPN
iberica-427	13	6	,	,	PUNCT
iberica-427	13	7	análisis	análisis	PROPN
iberica-427	13	8	del	del	PROPN
iberica-427	13	9	discurso	discurso	PROPN
iberica-427	13	10	,	,	PUNCT
iberica-427	13	11	publicidad	publicidad	PROPN
iberica-427	13	12	,	,	PUNCT
iberica-427	13	13	tipo	tipo	PROPN
iberica-427	13	14	de	de	X
iberica-427	13	15	producto	producto	X
iberica-427	13	16	,	,	PUNCT
iberica-427	13	17	productos	productos	NOUN
iberica-427	13	18	financieros	financiero	NOUN
iberica-427	13	19	.	.	PUNCT
iberica-427	14	1	introduction	introduction	NOUN
iberica-427	14	2	this	this	DET
iberica-427	14	3	article	article	NOUN
iberica-427	14	4	presents	present	VERB
iberica-427	14	5	the	the	DET
iberica-427	14	6	findings	finding	NOUN
iberica-427	14	7	of	of	ADP
iberica-427	14	8	a	a	DET
iberica-427	14	9	study	study	NOUN
iberica-427	14	10	on	on	ADP
iberica-427	14	11	the	the	DET
iberica-427	14	12	differences	difference	NOUN
iberica-427	14	13	in	in	ADP
iberica-427	14	14	language	language	NOUN
iberica-427	14	15	use	use	NOUN
iberica-427	14	16	found	find	VERB
iberica-427	14	17	in	in	ADP
iberica-427	14	18	advertisements	advertisement	NOUN
iberica-427	14	19	for	for	ADP
iberica-427	14	20	financial	financial	ADJ
iberica-427	14	21	products	product	NOUN
iberica-427	14	22	as	as	SCONJ
iberica-427	14	23	opposed	oppose	VERB
iberica-427	14	24	to	to	ADP
iberica-427	14	25	those	those	PRON
iberica-427	14	26	promoting	promote	VERB
iberica-427	14	27	mainstream	mainstream	ADJ
iberica-427	14	28	consumer	consumer	NOUN
iberica-427	14	29	goods	good	NOUN
iberica-427	14	30	.	.	PUNCT
iberica-427	15	1	the	the	DET
iberica-427	15	2	study	study	NOUN
iberica-427	15	3	was	be	AUX
iberica-427	15	4	based	base	VERB
iberica-427	15	5	on	on	ADP
iberica-427	15	6	a	a	DET
iberica-427	15	7	corpus	corpus	NOUN
iberica-427	15	8	of	of	ADP
iberica-427	15	9	thirty	thirty	NUM
iberica-427	15	10	ads	ad	NOUN
iberica-427	15	11	for	for	ADP
iberica-427	15	12	financial	financial	ADJ
iberica-427	15	13	products	product	NOUN
iberica-427	15	14	aimed	aim	VERB
iberica-427	15	15	at	at	ADP
iberica-427	15	16	the	the	DET
iberica-427	15	17	general	general	ADJ
iberica-427	15	18	public	public	NOUN
iberica-427	15	19	published	publish	VERB
iberica-427	15	20	in	in	ADP
iberica-427	15	21	two	two	NUM
iberica-427	15	22	british	british	ADJ
iberica-427	15	23	national	national	PROPN
iberica-427	15	24	newspapers1	newspapers1	PROPN
iberica-427	15	25	(	(	PUNCT
iberica-427	15	26	the	the	DET
iberica-427	15	27	observer	observer	NOUN
iberica-427	15	28	and	and	CCONJ
iberica-427	15	29	the	the	DET
iberica-427	15	30	independent	independent	NOUN
iberica-427	15	31	on	on	ADP
iberica-427	15	32	sunday	sunday	PROPN
iberica-427	15	33	)	)	PUNCT
iberica-427	15	34	in	in	ADP
iberica-427	15	35	january	january	PROPN
iberica-427	15	36	and	and	CCONJ
iberica-427	15	37	february	february	PROPN
iberica-427	15	38	2004	2004	NUM
iberica-427	15	39	.	.	PUNCT
iberica-427	16	1	we	we	PRON
iberica-427	16	2	based	base	VERB
iberica-427	16	3	our	our	PRON
iberica-427	16	4	selection	selection	NOUN
iberica-427	16	5	of	of	ADP
iberica-427	16	6	products	product	NOUN
iberica-427	16	7	advertised	advertise	VERB
iberica-427	16	8	on	on	ADP
iberica-427	16	9	the	the	DET
iberica-427	16	10	categories	category	NOUN
iberica-427	16	11	established	establish	VERB
iberica-427	16	12	by	by	ADP
iberica-427	16	13	the	the	DET
iberica-427	16	14	department	department	NOUN
iberica-427	16	15	of	of	ADP
iberica-427	16	16	trade	trade	NOUN
iberica-427	16	17	and	and	CCONJ
iberica-427	16	18	industry	industry	NOUN
iberica-427	16	19	(	(	PUNCT
iberica-427	16	20	2004	2004	NUM
iberica-427	16	21	)	)	PUNCT
iberica-427	16	22	and	and	CCONJ
iberica-427	16	23	the	the	DET
iberica-427	16	24	financial	financial	ADJ
iberica-427	16	25	services	service	NOUN
iberica-427	16	26	authority	authority	NOUN
iberica-427	16	27	(	(	PUNCT
iberica-427	16	28	2004	2004	NUM
iberica-427	16	29	)	)	PUNCT
iberica-427	16	30	–	–	PUNCT
iberica-427	16	31	the	the	DET
iberica-427	16	32	independent	independent	ADJ
iberica-427	16	33	body	body	NOUN
iberica-427	16	34	responsible	responsible	ADJ
iberica-427	16	35	for	for	ADP
iberica-427	16	36	regulating	regulate	VERB
iberica-427	16	37	the	the	DET
iberica-427	16	38	provision	provision	NOUN
iberica-427	16	39	of	of	ADP
iberica-427	16	40	financial	financial	ADJ
iberica-427	16	41	services	service	NOUN
iberica-427	16	42	in	in	ADP
iberica-427	16	43	the	the	DET
iberica-427	16	44	uk	uk	PROPN
iberica-427	16	45	–	–	PUNCT
iberica-427	16	46	,	,	PUNCT
iberica-427	16	47	which	which	PRON
iberica-427	16	48	include	include	VERB
iberica-427	16	49	the	the	DET
iberica-427	16	50	following	follow	VERB
iberica-427	16	51	financial	financial	ADJ
iberica-427	16	52	products	product	NOUN
iberica-427	16	53	or	or	CCONJ
iberica-427	16	54	services	service	NOUN
iberica-427	16	55	:	:	PUNCT
iberica-427	16	56	banking	banking	NOUN
iberica-427	16	57	,	,	PUNCT
iberica-427	16	58	national	national	ADJ
iberica-427	16	59	savings	saving	NOUN
iberica-427	16	60	and	and	CCONJ
iberica-427	16	61	investments	investment	NOUN
iberica-427	16	62	,	,	PUNCT
iberica-427	16	63	insurance	insurance	NOUN
iberica-427	16	64	,	,	PUNCT
iberica-427	16	65	mortgages	mortgage	NOUN
iberica-427	16	66	,	,	PUNCT
iberica-427	16	67	pensions	pension	NOUN
iberica-427	16	68	,	,	PUNCT
iberica-427	16	69	isas	isas	PROPN
iberica-427	16	70	,	,	PUNCT
iberica-427	16	71	collective	collective	ADJ
iberica-427	16	72	investments	investment	NOUN
iberica-427	16	73	,	,	PUNCT
iberica-427	16	74	gilts	gilt	NOUN
iberica-427	16	75	,	,	PUNCT
iberica-427	16	76	shares	share	NOUN
iberica-427	16	77	,	,	PUNCT
iberica-427	16	78	pensions	pension	NOUN
iberica-427	16	79	and	and	CCONJ
iberica-427	16	80	financial	financial	ADJ
iberica-427	16	81	advice	advice	NOUN
iberica-427	16	82	.	.	PUNCT
iberica-427	17	1	this	this	DET
iberica-427	17	2	sector	sector	NOUN
iberica-427	17	3	,	,	PUNCT
iberica-427	17	4	as	as	SCONJ
iberica-427	17	5	we	we	PRON
iberica-427	17	6	shall	shall	AUX
iberica-427	17	7	see	see	VERB
iberica-427	17	8	below	below	ADP
iberica-427	17	9	,	,	PUNCT
iberica-427	17	10	has	have	AUX
iberica-427	17	11	expanded	expand	VERB
iberica-427	17	12	rapidly	rapidly	ADV
iberica-427	17	13	over	over	ADP
iberica-427	17	14	recent	recent	ADJ
iberica-427	17	15	decades	decade	NOUN
iberica-427	17	16	,	,	PUNCT
iberica-427	17	17	and	and	CCONJ
iberica-427	17	18	its	its	PRON
iberica-427	17	19	products	product	NOUN
iberica-427	17	20	differ	differ	VERB
iberica-427	17	21	appreciably	appreciably	ADV
iberica-427	17	22	,	,	PUNCT
iberica-427	17	23	in	in	ADP
iberica-427	17	24	terms	term	NOUN
iberica-427	17	25	of	of	ADP
iberica-427	17	26	their	their	PRON
iberica-427	17	27	characteristics	characteristic	NOUN
iberica-427	17	28	,	,	PUNCT
iberica-427	17	29	from	from	ADP
iberica-427	17	30	those	those	PRON
iberica-427	17	31	traditionally	traditionally	ADV
iberica-427	17	32	considered	consider	VERB
iberica-427	17	33	to	to	PART
iberica-427	17	34	be	be	AUX
iberica-427	17	35	consumer	consumer	NOUN
iberica-427	17	36	goods	good	NOUN
iberica-427	17	37	.	.	PUNCT
iberica-427	18	1	our	our	PRON
iberica-427	18	2	objective	objective	NOUN
iberica-427	18	3	in	in	ADP
iberica-427	18	4	h.	h.	PROPN
iberica-427	18	5	adams	adams	PROPN
iberica-427	18	6	&	&	CCONJ
iberica-427	18	7	l.	l.	PROPN
iberica-427	18	8	cruz	cruz	PROPN
iberica-427	18	9	garcía	garcía	PROPN
iberica-427	18	10	124	124	NUM
iberica-427	18	11	ibérica	ibérica	NOUN
iberica-427	18	12	13	13	NUM
iberica-427	18	13	[	[	PUNCT
iberica-427	18	14	2007	2007	NUM
iberica-427	18	15	]	]	PUNCT
iberica-427	18	16	:	:	PUNCT
iberica-427	18	17	123	123	NUM
iberica-427	18	18	-	-	SYM
iberica-427	18	19	146	146	NUM
iberica-427	18	20	07	07	NUM
iberica-427	18	21	heather	heather	NOUN
iberica-427	18	22	adams.qxp	adams.qxp	PROPN
iberica-427	18	23	6/4/07	6/4/07	NUM
iberica-427	18	24	09:05	09:05	NUM
iberica-427	18	25	página	página	NOUN
iberica-427	18	26	124	124	NUM
iberica-427	18	27	125ibérica	125ibérica	PROPN
iberica-427	18	28	13	13	NUM
iberica-427	19	1	[	[	PUNCT
iberica-427	19	2	2007	2007	NUM
iberica-427	19	3	]	]	PUNCT
iberica-427	19	4	:	:	PUNCT
iberica-427	19	5	123	123	NUM
iberica-427	19	6	-	-	SYM
iberica-427	19	7	146	146	NUM
iberica-427	19	8	the	the	DET
iberica-427	19	9	advertising	advertising	NOUN
iberica-427	19	10	of	of	ADP
iberica-427	19	11	financial	financial	ADJ
iberica-427	19	12	products	product	NOUN
iberica-427	19	13	this	this	DET
iberica-427	19	14	study	study	NOUN
iberica-427	19	15	was	be	AUX
iberica-427	19	16	to	to	PART
iberica-427	19	17	analyse	analyse	VERB
iberica-427	19	18	the	the	DET
iberica-427	19	19	content	content	NOUN
iberica-427	19	20	of	of	ADP
iberica-427	19	21	the	the	DET
iberica-427	19	22	ads	ad	NOUN
iberica-427	19	23	for	for	ADP
iberica-427	19	24	financial	financial	ADJ
iberica-427	19	25	products	product	NOUN
iberica-427	19	26	in	in	ADP
iberica-427	19	27	order	order	NOUN
iberica-427	19	28	to	to	PART
iberica-427	19	29	determine	determine	VERB
iberica-427	19	30	the	the	DET
iberica-427	19	31	degree	degree	NOUN
iberica-427	19	32	to	to	PART
iberica-427	19	33	which	which	PRON
iberica-427	19	34	the	the	DET
iberica-427	19	35	discourse	discourse	NOUN
iberica-427	19	36	used	use	VERB
iberica-427	19	37	differs	differ	NOUN
iberica-427	19	38	from	from	ADP
iberica-427	19	39	that	that	PRON
iberica-427	19	40	used	use	VERB
iberica-427	19	41	in	in	ADP
iberica-427	19	42	ads	ad	NOUN
iberica-427	19	43	for	for	ADP
iberica-427	19	44	consumer	consumer	NOUN
iberica-427	19	45	products	product	NOUN
iberica-427	19	46	.	.	PUNCT
iberica-427	20	1	general	general	ADJ
iberica-427	20	2	background	background	NOUN
iberica-427	20	3	the	the	DET
iberica-427	20	4	advertising	advertising	NOUN
iberica-427	20	5	of	of	ADP
iberica-427	20	6	consumer	consumer	NOUN
iberica-427	20	7	products	product	NOUN
iberica-427	20	8	has	have	AUX
iberica-427	20	9	been	be	AUX
iberica-427	20	10	analysed	analyse	VERB
iberica-427	20	11	by	by	ADP
iberica-427	20	12	a	a	DET
iberica-427	20	13	number	number	NOUN
iberica-427	20	14	of	of	ADP
iberica-427	20	15	experts	expert	NOUN
iberica-427	20	16	(	(	PUNCT
iberica-427	20	17	block	block	NOUN
iberica-427	20	18	de	de	X
iberica-427	20	19	behar	behar	PROPN
iberica-427	20	20	,	,	PUNCT
iberica-427	20	21	1992	1992	NUM
iberica-427	20	22	;	;	PUNCT
iberica-427	20	23	cook	cook	NOUN
iberica-427	20	24	,	,	PUNCT
iberica-427	20	25	1992	1992	NUM
iberica-427	20	26	;	;	PUNCT
iberica-427	20	27	dyer	dyer	NOUN
iberica-427	20	28	,	,	PUNCT
iberica-427	20	29	1996	1996	NUM
iberica-427	20	30	;	;	PUNCT
iberica-427	20	31	ferraz	ferraz	PROPN
iberica-427	20	32	martínez	martínez	PROPN
iberica-427	20	33	,	,	PUNCT
iberica-427	20	34	1993	1993	NUM
iberica-427	20	35	and	and	CCONJ
iberica-427	20	36	myers	myer	NOUN
iberica-427	20	37	,	,	PUNCT
iberica-427	20	38	1994	1994	NUM
iberica-427	20	39	,	,	PUNCT
iberica-427	20	40	among	among	ADP
iberica-427	20	41	others	other	NOUN
iberica-427	20	42	)	)	PUNCT
iberica-427	20	43	in	in	ADP
iberica-427	20	44	order	order	NOUN
iberica-427	20	45	to	to	PART
iberica-427	20	46	determine	determine	VERB
iberica-427	20	47	the	the	DET
iberica-427	20	48	specific	specific	ADJ
iberica-427	20	49	uses	use	NOUN
iberica-427	20	50	of	of	ADP
iberica-427	20	51	language	language	NOUN
iberica-427	20	52	found	find	VERB
iberica-427	20	53	,	,	PUNCT
iberica-427	20	54	as	as	ADV
iberica-427	20	55	well	well	ADV
iberica-427	20	56	as	as	ADP
iberica-427	20	57	the	the	DET
iberica-427	20	58	relevance	relevance	NOUN
iberica-427	20	59	of	of	ADP
iberica-427	20	60	the	the	DET
iberica-427	20	61	image	image	NOUN
iberica-427	20	62	,	,	PUNCT
iberica-427	20	63	in	in	ADP
iberica-427	20	64	the	the	DET
iberica-427	20	65	transmission	transmission	NOUN
iberica-427	20	66	of	of	ADP
iberica-427	20	67	the	the	DET
iberica-427	20	68	message	message	NOUN
iberica-427	20	69	of	of	ADP
iberica-427	20	70	an	an	DET
iberica-427	20	71	ad	ad	NOUN
iberica-427	20	72	.	.	PUNCT
iberica-427	21	1	the	the	DET
iberica-427	21	2	advertising	advertising	NOUN
iberica-427	21	3	of	of	ADP
iberica-427	21	4	consumer	consumer	NOUN
iberica-427	21	5	products	product	NOUN
iberica-427	21	6	has	have	AUX
iberica-427	21	7	evolved	evolve	VERB
iberica-427	21	8	over	over	ADP
iberica-427	21	9	a	a	DET
iberica-427	21	10	period	period	NOUN
iberica-427	21	11	of	of	ADP
iberica-427	21	12	more	more	ADJ
iberica-427	21	13	than	than	ADP
iberica-427	21	14	100	100	NUM
iberica-427	21	15	years	year	NOUN
iberica-427	21	16	as	as	SCONJ
iberica-427	21	17	production	production	NOUN
iberica-427	21	18	and	and	CCONJ
iberica-427	21	19	marketing	marketing	NOUN
iberica-427	21	20	techniques	technique	NOUN
iberica-427	21	21	have	have	AUX
iberica-427	21	22	become	become	VERB
iberica-427	21	23	increasingly	increasingly	ADV
iberica-427	21	24	sophisticated	sophisticated	ADJ
iberica-427	21	25	.	.	PUNCT
iberica-427	22	1	the	the	DET
iberica-427	22	2	capacity	capacity	NOUN
iberica-427	22	3	of	of	ADP
iberica-427	22	4	manufacturers	manufacturer	NOUN
iberica-427	22	5	to	to	PART
iberica-427	22	6	supply	supply	VERB
iberica-427	22	7	more	more	ADJ
iberica-427	22	8	goods	good	NOUN
iberica-427	22	9	than	than	SCONJ
iberica-427	22	10	are	be	AUX
iberica-427	22	11	actually	actually	ADV
iberica-427	22	12	needed	need	VERB
iberica-427	22	13	has	have	AUX
iberica-427	22	14	led	lead	VERB
iberica-427	22	15	to	to	ADP
iberica-427	22	16	a	a	DET
iberica-427	22	17	wide	wide	ADJ
iberica-427	22	18	range	range	NOUN
iberica-427	22	19	of	of	ADP
iberica-427	22	20	ways	way	NOUN
iberica-427	22	21	of	of	ADP
iberica-427	22	22	creating	create	VERB
iberica-427	22	23	a	a	DET
iberica-427	22	24	need	need	NOUN
iberica-427	22	25	in	in	ADP
iberica-427	22	26	the	the	DET
iberica-427	22	27	public	public	NOUN
iberica-427	22	28	,	,	PUNCT
iberica-427	22	29	which	which	PRON
iberica-427	22	30	will	will	AUX
iberica-427	22	31	then	then	ADV
iberica-427	22	32	be	be	AUX
iberica-427	22	33	satisfied	satisfy	VERB
iberica-427	22	34	by	by	ADP
iberica-427	22	35	manufactured	manufactured	ADJ
iberica-427	22	36	goods	good	NOUN
iberica-427	22	37	.	.	PUNCT
iberica-427	23	1	the	the	PRON
iberica-427	23	2	more	more	ADV
iberica-427	23	3	saturated	saturate	VERB
iberica-427	23	4	the	the	DET
iberica-427	23	5	market	market	NOUN
iberica-427	23	6	for	for	ADP
iberica-427	23	7	a	a	DET
iberica-427	23	8	particular	particular	ADJ
iberica-427	23	9	type	type	NOUN
iberica-427	23	10	of	of	ADP
iberica-427	23	11	product	product	NOUN
iberica-427	23	12	,	,	PUNCT
iberica-427	23	13	the	the	DET
iberica-427	23	14	more	more	ADV
iberica-427	23	15	complex	complex	ADJ
iberica-427	23	16	the	the	DET
iberica-427	23	17	advertising	advertising	NOUN
iberica-427	23	18	required	require	VERB
iberica-427	23	19	.	.	PUNCT
iberica-427	24	1	an	an	DET
iberica-427	24	2	example	example	NOUN
iberica-427	24	3	of	of	ADP
iberica-427	24	4	extremely	extremely	ADV
iberica-427	24	5	evolved	evolve	VERB
iberica-427	24	6	advertising	advertising	NOUN
iberica-427	24	7	can	can	AUX
iberica-427	24	8	be	be	AUX
iberica-427	24	9	seen	see	VERB
iberica-427	24	10	when	when	SCONJ
iberica-427	24	11	ads	ad	NOUN
iberica-427	24	12	draw	draw	VERB
iberica-427	24	13	on	on	ADP
iberica-427	24	14	and	and	CCONJ
iberica-427	24	15	play	play	VERB
iberica-427	24	16	on	on	ADP
iberica-427	24	17	previous	previous	ADJ
iberica-427	24	18	ads	ad	NOUN
iberica-427	24	19	.	.	PUNCT
iberica-427	25	1	cook	cook	NOUN
iberica-427	25	2	(	(	PUNCT
iberica-427	25	3	1992	1992	NUM
iberica-427	25	4	)	)	PUNCT
iberica-427	25	5	gives	give	VERB
iberica-427	25	6	examples	example	NOUN
iberica-427	25	7	of	of	ADP
iberica-427	25	8	this	this	DET
iberica-427	25	9	phenomenon	phenomenon	NOUN
iberica-427	25	10	,	,	PUNCT
iberica-427	25	11	and	and	CCONJ
iberica-427	25	12	cites	cite	VERB
iberica-427	25	13	the	the	DET
iberica-427	25	14	successful	successful	ADJ
iberica-427	25	15	use	use	NOUN
iberica-427	25	16	of	of	ADP
iberica-427	25	17	the	the	DET
iberica-427	25	18	1985	1985	NUM
iberica-427	25	19	levi	levi	NOUN
iberica-427	25	20	501	501	NUM
iberica-427	25	21	campaign	campaign	NOUN
iberica-427	25	22	in	in	ADP
iberica-427	25	23	subsequent	subsequent	ADJ
iberica-427	25	24	ads	ad	NOUN
iberica-427	25	25	for	for	ADP
iberica-427	25	26	carling	carle	VERB
iberica-427	25	27	black	black	ADJ
iberica-427	25	28	label	label	NOUN
iberica-427	25	29	beer	beer	NOUN
iberica-427	25	30	,	,	PUNCT
iberica-427	25	31	in	in	ADP
iberica-427	25	32	which	which	PRON
iberica-427	25	33	the	the	DET
iberica-427	25	34	setting	setting	NOUN
iberica-427	25	35	,	,	PUNCT
iberica-427	25	36	distinctive	distinctive	ADJ
iberica-427	25	37	music	music	NOUN
iberica-427	25	38	and	and	CCONJ
iberica-427	25	39	parts	part	NOUN
iberica-427	25	40	of	of	ADP
iberica-427	25	41	the	the	DET
iberica-427	25	42	script	script	NOUN
iberica-427	25	43	of	of	ADP
iberica-427	25	44	the	the	DET
iberica-427	25	45	levi	levi	NOUN
iberica-427	25	46	’s	’s	PART
iberica-427	25	47	ad	ad	NOUN
iberica-427	25	48	were	be	AUX
iberica-427	25	49	used	use	VERB
iberica-427	25	50	within	within	ADP
iberica-427	25	51	the	the	DET
iberica-427	25	52	beer	beer	NOUN
iberica-427	25	53	commercial	commercial	NOUN
iberica-427	25	54	,	,	PUNCT
iberica-427	25	55	with	with	ADP
iberica-427	25	56	an	an	DET
iberica-427	25	57	ironic	ironic	ADJ
iberica-427	25	58	twist	twist	NOUN
iberica-427	25	59	at	at	ADP
iberica-427	25	60	the	the	DET
iberica-427	25	61	end	end	NOUN
iberica-427	25	62	bringing	bring	VERB
iberica-427	25	63	the	the	DET
iberica-427	25	64	fashionable	fashionable	ADJ
iberica-427	25	65	,	,	PUNCT
iberica-427	25	66	trendy	trendy	ADJ
iberica-427	25	67	values	value	NOUN
iberica-427	25	68	of	of	ADP
iberica-427	25	69	the	the	DET
iberica-427	25	70	jeans	jean	NOUN
iberica-427	25	71	ad	ad	NOUN
iberica-427	25	72	down	down	ADV
iberica-427	25	73	to	to	ADP
iberica-427	25	74	earth	earth	NOUN
iberica-427	25	75	to	to	ADP
iberica-427	25	76	a	a	DET
iberica-427	25	77	common	common	ADJ
iberica-427	25	78	sense	sense	NOUN
iberica-427	25	79	setting	set	VERB
iberica-427	25	80	more	more	ADJ
iberica-427	25	81	in	in	ADP
iberica-427	25	82	consonance	consonance	NOUN
iberica-427	25	83	with	with	ADP
iberica-427	25	84	the	the	DET
iberica-427	25	85	image	image	NOUN
iberica-427	25	86	of	of	ADP
iberica-427	25	87	the	the	DET
iberica-427	25	88	beer	beer	NOUN
iberica-427	25	89	product	product	NOUN
iberica-427	25	90	.	.	PUNCT
iberica-427	26	1	the	the	DET
iberica-427	26	2	sector	sector	NOUN
iberica-427	26	3	of	of	ADP
iberica-427	26	4	financial	financial	ADJ
iberica-427	26	5	products	product	NOUN
iberica-427	26	6	offered	offer	VERB
iberica-427	26	7	to	to	ADP
iberica-427	26	8	the	the	DET
iberica-427	26	9	general	general	ADJ
iberica-427	26	10	public	public	NOUN
iberica-427	26	11	is	be	AUX
iberica-427	26	12	a	a	DET
iberica-427	26	13	relatively	relatively	ADV
iberica-427	26	14	recent	recent	ADJ
iberica-427	26	15	phenomenon	phenomenon	NOUN
iberica-427	26	16	.	.	PUNCT
iberica-427	27	1	in	in	ADP
iberica-427	27	2	britain	britain	PROPN
iberica-427	27	3	,	,	PUNCT
iberica-427	27	4	the	the	DET
iberica-427	27	5	expansion	expansion	NOUN
iberica-427	27	6	of	of	ADP
iberica-427	27	7	this	this	DET
iberica-427	27	8	sector	sector	NOUN
iberica-427	27	9	over	over	ADP
iberica-427	27	10	the	the	DET
iberica-427	27	11	past	past	ADJ
iberica-427	27	12	twenty	twenty	NUM
iberica-427	27	13	or	or	CCONJ
iberica-427	27	14	thirty	thirty	NUM
iberica-427	27	15	years	year	NOUN
iberica-427	27	16	has	have	AUX
iberica-427	27	17	been	be	AUX
iberica-427	27	18	dramatic	dramatic	ADJ
iberica-427	27	19	.	.	PUNCT
iberica-427	28	1	as	as	ADP
iberica-427	28	2	examples	example	NOUN
iberica-427	28	3	,	,	PUNCT
iberica-427	28	4	we	we	PRON
iberica-427	28	5	can	can	AUX
iberica-427	28	6	cite	cite	VERB
iberica-427	28	7	the	the	DET
iberica-427	28	8	growth	growth	NOUN
iberica-427	28	9	of	of	ADP
iberica-427	28	10	the	the	DET
iberica-427	28	11	private	private	ADJ
iberica-427	28	12	pension	pension	NOUN
iberica-427	28	13	market	market	NOUN
iberica-427	28	14	,	,	PUNCT
iberica-427	28	15	as	as	ADP
iberica-427	28	16	a	a	DET
iberica-427	28	17	direct	direct	ADJ
iberica-427	28	18	result	result	NOUN
iberica-427	28	19	of	of	ADP
iberica-427	28	20	the	the	DET
iberica-427	28	21	1986	1986	NUM
iberica-427	28	22	social	social	ADJ
iberica-427	28	23	security	security	NOUN
iberica-427	28	24	act	act	NOUN
iberica-427	28	25	,	,	PUNCT
iberica-427	28	26	under	under	ADP
iberica-427	28	27	which	which	PRON
iberica-427	28	28	employees	employee	NOUN
iberica-427	28	29	could	could	AUX
iberica-427	28	30	“	"	PUNCT
iberica-427	28	31	opt	opt	VERB
iberica-427	28	32	out	out	ADP
iberica-427	28	33	”	"	PUNCT
iberica-427	28	34	of	of	ADP
iberica-427	28	35	part	part	NOUN
iberica-427	28	36	of	of	ADP
iberica-427	28	37	their	their	PRON
iberica-427	28	38	state	state	NOUN
iberica-427	28	39	pension	pension	NOUN
iberica-427	28	40	and	and	CCONJ
iberica-427	28	41	contribute	contribute	VERB
iberica-427	28	42	the	the	DET
iberica-427	28	43	corresponding	corresponding	ADJ
iberica-427	28	44	amount	amount	NOUN
iberica-427	28	45	to	to	ADP
iberica-427	28	46	a	a	DET
iberica-427	28	47	private	private	ADJ
iberica-427	28	48	pension	pension	NOUN
iberica-427	28	49	fund	fund	NOUN
iberica-427	28	50	,	,	PUNCT
iberica-427	28	51	and	and	CCONJ
iberica-427	28	52	the	the	DET
iberica-427	28	53	department	department	NOUN
iberica-427	28	54	of	of	ADP
iberica-427	28	55	trade	trade	NOUN
iberica-427	28	56	and	and	CCONJ
iberica-427	28	57	industry	industry	NOUN
iberica-427	28	58	’s	’s	PART
iberica-427	28	59	website	website	NOUN
iberica-427	28	60	now	now	ADV
iberica-427	28	61	tells	tell	VERB
iberica-427	28	62	us	we	PRON
iberica-427	28	63	that	that	SCONJ
iberica-427	28	64	in	in	ADP
iberica-427	28	65	the	the	DET
iberica-427	28	66	uk	uk	PROPN
iberica-427	28	67	the	the	DET
iberica-427	28	68	private	private	ADJ
iberica-427	28	69	sector	sector	NOUN
iberica-427	28	70	provides	provide	VERB
iberica-427	28	71	a	a	DET
iberica-427	28	72	much	much	ADV
iberica-427	28	73	higher	high	ADJ
iberica-427	28	74	proportion	proportion	NOUN
iberica-427	28	75	of	of	ADP
iberica-427	28	76	pension	pension	NOUN
iberica-427	28	77	payments	payment	NOUN
iberica-427	28	78	than	than	ADP
iberica-427	28	79	in	in	ADP
iberica-427	28	80	nearly	nearly	ADV
iberica-427	28	81	any	any	DET
iberica-427	28	82	other	other	ADJ
iberica-427	28	83	country	country	NOUN
iberica-427	28	84	.	.	PUNCT
iberica-427	29	1	similarly	similarly	ADV
iberica-427	29	2	,	,	PUNCT
iberica-427	29	3	figures	figure	NOUN
iberica-427	29	4	provided	provide	VERB
iberica-427	29	5	by	by	ADP
iberica-427	29	6	the	the	DET
iberica-427	29	7	council	council	PROPN
iberica-427	29	8	of	of	ADP
iberica-427	29	9	mortgage	mortgage	NOUN
iberica-427	29	10	lenders	lender	NOUN
iberica-427	29	11	(	(	PUNCT
iberica-427	29	12	2004	2004	NUM
iberica-427	29	13	)	)	PUNCT
iberica-427	29	14	show	show	VERB
iberica-427	29	15	that	that	SCONJ
iberica-427	29	16	loans	loan	NOUN
iberica-427	29	17	for	for	ADP
iberica-427	29	18	house	house	NOUN
iberica-427	29	19	purchases	purchase	NOUN
iberica-427	29	20	rose	rise	VERB
iberica-427	29	21	from	from	ADP
iberica-427	29	22	£	£	SYM
iberica-427	29	23	2,900	2,900	NUM
iberica-427	29	24	million	million	NUM
iberica-427	29	25	pounds	pound	NOUN
iberica-427	29	26	in	in	ADP
iberica-427	29	27	1974	1974	NUM
iberica-427	29	28	to	to	ADP
iberica-427	29	29	£	£	SYM
iberica-427	29	30	79,400	79,400	NUM
iberica-427	29	31	million	million	NUM
iberica-427	29	32	pounds	pound	NOUN
iberica-427	29	33	in	in	ADP
iberica-427	29	34	2000	2000	NUM
iberica-427	29	35	,	,	PUNCT
iberica-427	29	36	and	and	CCONJ
iberica-427	29	37	£	£	SYM
iberica-427	29	38	122,000	122,000	NUM
iberica-427	29	39	million	million	NUM
iberica-427	29	40	pounds	pound	NOUN
iberica-427	29	41	in	in	ADP
iberica-427	29	42	2003	2003	NUM
iberica-427	29	43	.	.	PUNCT
iberica-427	30	1	the	the	DET
iberica-427	30	2	advertising	advertising	NOUN
iberica-427	30	3	of	of	ADP
iberica-427	30	4	financial	financial	ADJ
iberica-427	30	5	products	product	NOUN
iberica-427	30	6	is	be	AUX
iberica-427	30	7	also	also	ADV
iberica-427	30	8	big	big	ADJ
iberica-427	30	9	business	business	NOUN
iberica-427	30	10	today	today	NOUN
iberica-427	30	11	.	.	PUNCT
iberica-427	31	1	information	information	NOUN
iberica-427	31	2	provided	provide	VERB
iberica-427	31	3	for	for	ADP
iberica-427	31	4	2002	2002	NUM
iberica-427	31	5	by	by	ADP
iberica-427	31	6	the	the	DET
iberica-427	31	7	advertising	advertising	NOUN
iberica-427	31	8	07	07	NUM
iberica-427	31	9	heather	heather	NOUN
iberica-427	31	10	adams.qxp	adams.qxp	PROPN
iberica-427	31	11	6/4/07	6/4/07	NUM
iberica-427	31	12	09:05	09:05	NUM
iberica-427	32	1	página	página	PROPN
iberica-427	32	2	125	125	NUM
iberica-427	32	3	association	association	NOUN
iberica-427	32	4	(	(	PUNCT
iberica-427	32	5	2004	2004	NUM
iberica-427	32	6	)	)	PUNCT
iberica-427	32	7	,	,	PUNCT
iberica-427	32	8	a	a	DET
iberica-427	32	9	federation	federation	NOUN
iberica-427	32	10	of	of	ADP
iberica-427	32	11	thirty	thirty	NUM
iberica-427	32	12	-	-	PUNCT
iberica-427	32	13	two	two	NUM
iberica-427	32	14	trade	trade	NOUN
iberica-427	32	15	bodies	body	NOUN
iberica-427	32	16	and	and	CCONJ
iberica-427	32	17	organisations	organisation	NOUN
iberica-427	32	18	representing	represent	VERB
iberica-427	32	19	the	the	DET
iberica-427	32	20	advertising	advertising	NOUN
iberica-427	32	21	and	and	CCONJ
iberica-427	32	22	promotional	promotional	ADJ
iberica-427	32	23	marketing	marketing	NOUN
iberica-427	32	24	industries	industry	NOUN
iberica-427	32	25	in	in	ADP
iberica-427	32	26	the	the	DET
iberica-427	32	27	uk	uk	PROPN
iberica-427	32	28	,	,	PUNCT
iberica-427	32	29	shows	show	VERB
iberica-427	32	30	that	that	SCONJ
iberica-427	32	31	this	this	DET
iberica-427	32	32	sector	sector	NOUN
iberica-427	32	33	is	be	AUX
iberica-427	32	34	one	one	NUM
iberica-427	32	35	of	of	ADP
iberica-427	32	36	the	the	DET
iberica-427	32	37	top	top	ADJ
iberica-427	32	38	three	three	NUM
iberica-427	32	39	in	in	ADP
iberica-427	32	40	terms	term	NOUN
iberica-427	32	41	of	of	ADP
iberica-427	32	42	the	the	DET
iberica-427	32	43	amount	amount	NOUN
iberica-427	32	44	of	of	ADP
iberica-427	32	45	money	money	NOUN
iberica-427	32	46	spent	spend	VERB
iberica-427	32	47	on	on	ADP
iberica-427	32	48	advertising	advertising	NOUN
iberica-427	32	49	,	,	PUNCT
iberica-427	32	50	known	know	VERB
iberica-427	32	51	as	as	ADP
iberica-427	32	52	“	"	PUNCT
iberica-427	32	53	adspend	adspend	NOUN
iberica-427	32	54	”	"	PUNCT
iberica-427	32	55	.	.	PUNCT
iberica-427	33	1	furthermore	furthermore	ADV
iberica-427	33	2	,	,	PUNCT
iberica-427	33	3	a	a	DET
iberica-427	33	4	survey	survey	NOUN
iberica-427	33	5	by	by	ADP
iberica-427	33	6	the	the	DET
iberica-427	33	7	market	market	NOUN
iberica-427	33	8	research	research	NOUN
iberica-427	33	9	group	group	NOUN
iberica-427	33	10	mintel	mintel	PROPN
iberica-427	33	11	international	international	PROPN
iberica-427	33	12	group	group	PROPN
iberica-427	33	13	ltd	ltd	PROPN
iberica-427	33	14	.	.	PROPN
iberica-427	33	15	(	(	PUNCT
iberica-427	33	16	2004	2004	NUM
iberica-427	33	17	)	)	PUNCT
iberica-427	33	18	on	on	ADP
iberica-427	33	19	the	the	DET
iberica-427	33	20	effectiveness	effectiveness	NOUN
iberica-427	33	21	of	of	ADP
iberica-427	33	22	advertising	advertising	NOUN
iberica-427	33	23	and	and	CCONJ
iberica-427	33	24	promotion	promotion	NOUN
iberica-427	33	25	in	in	ADP
iberica-427	33	26	financial	financial	ADJ
iberica-427	33	27	services	service	NOUN
iberica-427	33	28	carried	carry	VERB
iberica-427	33	29	out	out	ADP
iberica-427	33	30	in	in	ADP
iberica-427	33	31	2004	2004	NUM
iberica-427	33	32	estimates	estimate	NOUN
iberica-427	33	33	that	that	SCONJ
iberica-427	33	34	the	the	DET
iberica-427	33	35	adspend	adspend	NOUN
iberica-427	33	36	for	for	ADP
iberica-427	33	37	the	the	DET
iberica-427	33	38	financial	financial	ADJ
iberica-427	33	39	services	service	NOUN
iberica-427	33	40	sector	sector	NOUN
iberica-427	33	41	is	be	AUX
iberica-427	33	42	set	set	VERB
iberica-427	33	43	to	to	PART
iberica-427	33	44	grow	grow	VERB
iberica-427	33	45	by	by	ADP
iberica-427	33	46	55	55	NUM
iberica-427	33	47	%	%	NOUN
iberica-427	33	48	in	in	ADP
iberica-427	33	49	the	the	DET
iberica-427	33	50	2003	2003	NUM
iberica-427	33	51	-	-	SYM
iberica-427	33	52	2009	2009	NUM
iberica-427	33	53	period	period	NOUN
iberica-427	33	54	.	.	PUNCT
iberica-427	34	1	advertising	advertising	NOUN
iberica-427	34	2	in	in	ADP
iberica-427	34	3	the	the	DET
iberica-427	34	4	financial	financial	ADJ
iberica-427	34	5	products	product	NOUN
iberica-427	34	6	sector	sector	NOUN
iberica-427	34	7	:	:	PUNCT
iberica-427	34	8	legal	legal	ADJ
iberica-427	34	9	constraints	constraint	NOUN
iberica-427	34	10	and	and	CCONJ
iberica-427	34	11	expectations	expectation	NOUN
iberica-427	34	12	advertising	advertising	NOUN
iberica-427	34	13	products	product	NOUN
iberica-427	34	14	in	in	ADP
iberica-427	34	15	this	this	DET
iberica-427	34	16	sector	sector	NOUN
iberica-427	34	17	poses	pose	VERB
iberica-427	34	18	a	a	DET
iberica-427	34	19	dilemma	dilemma	NOUN
iberica-427	34	20	.	.	PUNCT
iberica-427	35	1	as	as	SCONJ
iberica-427	35	2	fairclough	fairclough	PROPN
iberica-427	35	3	(	(	PUNCT
iberica-427	35	4	1994	1994	NUM
iberica-427	35	5	:	:	SYM
iberica-427	35	6	116	116	NUM
iberica-427	35	7	)	)	PUNCT
iberica-427	35	8	points	point	VERB
iberica-427	35	9	out	out	ADP
iberica-427	35	10	,	,	PUNCT
iberica-427	35	11	sectors	sector	NOUN
iberica-427	35	12	such	such	ADJ
iberica-427	35	13	as	as	ADP
iberica-427	35	14	banking	banking	NOUN
iberica-427	35	15	face	face	VERB
iberica-427	35	16	increasing	increase	VERB
iberica-427	35	17	pressure	pressure	NOUN
iberica-427	35	18	to	to	PART
iberica-427	35	19	package	package	VERB
iberica-427	35	20	their	their	PRON
iberica-427	35	21	products	product	NOUN
iberica-427	35	22	in	in	ADP
iberica-427	35	23	a	a	DET
iberica-427	35	24	similar	similar	ADJ
iberica-427	35	25	way	way	NOUN
iberica-427	35	26	to	to	ADP
iberica-427	35	27	traditional	traditional	ADJ
iberica-427	35	28	consumer	consumer	NOUN
iberica-427	35	29	goods	good	NOUN
iberica-427	35	30	,	,	PUNCT
iberica-427	35	31	and	and	CCONJ
iberica-427	35	32	to	to	PART
iberica-427	35	33	sell	sell	VERB
iberica-427	35	34	them	they	PRON
iberica-427	35	35	as	as	ADP
iberica-427	35	36	such	such	ADJ
iberica-427	35	37	:	:	PUNCT
iberica-427	36	1	[	[	X
iberica-427	36	2	…	…	PUNCT
iberica-427	36	3	]	]	X
iberica-427	36	4	a	a	DET
iberica-427	36	5	particular	particular	ADJ
iberica-427	36	6	difficulty	difficulty	NOUN
iberica-427	36	7	for	for	ADP
iberica-427	36	8	banks	bank	NOUN
iberica-427	36	9	:	:	PUNCT
iberica-427	36	10	to	to	PART
iberica-427	36	11	emulate	emulate	VERB
iberica-427	36	12	consumer	consumer	NOUN
iberica-427	36	13	goods	good	NOUN
iberica-427	36	14	their	their	PRON
iberica-427	36	15	services	service	NOUN
iberica-427	36	16	must	must	AUX
iberica-427	36	17	bow	bow	VERB
iberica-427	36	18	to	to	ADP
iberica-427	36	19	the	the	DET
iberica-427	36	20	consumer	consumer	NOUN
iberica-427	36	21	and	and	CCONJ
iberica-427	36	22	be	be	AUX
iberica-427	36	23	made	make	VERB
iberica-427	36	24	attractive	attractive	ADJ
iberica-427	36	25	,	,	PUNCT
iberica-427	36	26	simple	simple	ADJ
iberica-427	36	27	and	and	CCONJ
iberica-427	36	28	maximally	maximally	ADV
iberica-427	36	29	unconstrained	unconstrained	ADJ
iberica-427	36	30	;	;	PUNCT
iberica-427	36	31	yet	yet	CCONJ
iberica-427	36	32	the	the	DET
iberica-427	36	33	peculiar	peculiar	ADJ
iberica-427	36	34	nature	nature	NOUN
iberica-427	36	35	of	of	ADP
iberica-427	36	36	the	the	DET
iberica-427	36	37	‘	'	PUNCT
iberica-427	36	38	goods	good	NOUN
iberica-427	36	39	’	'	PUNCT
iberica-427	36	40	on	on	ADP
iberica-427	36	41	offer	offer	NOUN
iberica-427	36	42	makes	make	VERB
iberica-427	36	43	it	it	PRON
iberica-427	36	44	imperative	imperative	ADJ
iberica-427	36	45	that	that	SCONJ
iberica-427	36	46	consumers	consumer	NOUN
iberica-427	36	47	’	’	PART
iberica-427	36	48	access	access	NOUN
iberica-427	36	49	to	to	ADP
iberica-427	36	50	them	they	PRON
iberica-427	36	51	be	be	AUX
iberica-427	36	52	controlled	control	VERB
iberica-427	36	53	by	by	ADP
iberica-427	36	54	rules	rule	NOUN
iberica-427	36	55	and	and	CCONJ
iberica-427	36	56	safeguards	safeguard	NOUN
iberica-427	36	57	.	.	PUNCT
iberica-427	37	1	the	the	DET
iberica-427	37	2	need	need	NOUN
iberica-427	37	3	to	to	PART
iberica-427	37	4	control	control	VERB
iberica-427	37	5	the	the	DET
iberica-427	37	6	advertising	advertising	NOUN
iberica-427	37	7	of	of	ADP
iberica-427	37	8	products	product	NOUN
iberica-427	37	9	in	in	ADP
iberica-427	37	10	this	this	DET
iberica-427	37	11	sector	sector	NOUN
iberica-427	37	12	obliges	oblige	VERB
iberica-427	37	13	us	we	PRON
iberica-427	37	14	to	to	PART
iberica-427	37	15	look	look	VERB
iberica-427	37	16	at	at	ADP
iberica-427	37	17	the	the	DET
iberica-427	37	18	corresponding	corresponding	ADJ
iberica-427	37	19	legal	legal	ADJ
iberica-427	37	20	constraints	constraint	NOUN
iberica-427	37	21	.	.	PUNCT
iberica-427	38	1	advertising	advertising	NOUN
iberica-427	38	2	in	in	ADP
iberica-427	38	3	the	the	DET
iberica-427	38	4	uk	uk	PROPN
iberica-427	38	5	is	be	AUX
iberica-427	38	6	largely	largely	ADV
iberica-427	38	7	self	self	NOUN
iberica-427	38	8	-	-	PUNCT
iberica-427	38	9	regulating	regulating	NOUN
iberica-427	38	10	.	.	PUNCT
iberica-427	39	1	the	the	DET
iberica-427	39	2	advertising	advertising	NOUN
iberica-427	39	3	standards	standard	NOUN
iberica-427	39	4	authority	authority	NOUN
iberica-427	39	5	(	(	PUNCT
iberica-427	39	6	asa	asa	PROPN
iberica-427	39	7	)	)	PUNCT
iberica-427	39	8	,	,	PUNCT
iberica-427	39	9	which	which	PRON
iberica-427	39	10	is	be	AUX
iberica-427	39	11	the	the	DET
iberica-427	39	12	selfappointed	selfappointe	VERB
iberica-427	39	13	industry	industry	NOUN
iberica-427	39	14	watchdog	watchdog	NOUN
iberica-427	39	15	,	,	PUNCT
iberica-427	39	16	promotes	promote	VERB
iberica-427	39	17	adherence	adherence	NOUN
iberica-427	39	18	to	to	ADP
iberica-427	39	19	the	the	DET
iberica-427	39	20	british	british	PROPN
iberica-427	39	21	code	code	PROPN
iberica-427	39	22	of	of	ADP
iberica-427	39	23	advertising	advertising	NOUN
iberica-427	39	24	,	,	PUNCT
iberica-427	39	25	sales	sale	NOUN
iberica-427	39	26	promotion	promotion	NOUN
iberica-427	39	27	and	and	CCONJ
iberica-427	39	28	direct	direct	ADJ
iberica-427	39	29	marketing	marketing	NOUN
iberica-427	39	30	,	,	PUNCT
iberica-427	39	31	enforced	enforce	VERB
iberica-427	39	32	by	by	ADP
iberica-427	39	33	the	the	DET
iberica-427	39	34	committee	committee	NOUN
iberica-427	39	35	of	of	ADP
iberica-427	39	36	advertising	advertising	NOUN
iberica-427	39	37	practice	practice	NOUN
iberica-427	39	38	(	(	PUNCT
iberica-427	39	39	cap	cap	NOUN
iberica-427	39	40	)	)	PUNCT
iberica-427	39	41	,	,	PUNCT
iberica-427	39	42	for	for	ADP
iberica-427	39	43	all	all	DET
iberica-427	39	44	non	non	ADJ
iberica-427	39	45	-	-	ADJ
iberica-427	39	46	broadcast	broadcast	ADJ
iberica-427	39	47	advertisements	advertisement	NOUN
iberica-427	39	48	published	publish	VERB
iberica-427	39	49	in	in	ADP
iberica-427	39	50	the	the	DET
iberica-427	39	51	uk	uk	PROPN
iberica-427	39	52	.	.	PUNCT
iberica-427	40	1	the	the	DET
iberica-427	40	2	key	key	ADJ
iberica-427	40	3	concepts	concept	NOUN
iberica-427	40	4	underpinning	underpin	VERB
iberica-427	40	5	the	the	DET
iberica-427	40	6	code	code	NOUN
iberica-427	40	7	are	be	AUX
iberica-427	40	8	legality	legality	NOUN
iberica-427	40	9	,	,	PUNCT
iberica-427	40	10	honesty	honesty	NOUN
iberica-427	40	11	,	,	PUNCT
iberica-427	40	12	decency	decency	NOUN
iberica-427	40	13	and	and	CCONJ
iberica-427	40	14	truthfulness	truthfulness	NOUN
iberica-427	40	15	.	.	PUNCT
iberica-427	41	1	each	each	DET
iberica-427	41	2	advertiser	advertiser	NOUN
iberica-427	41	3	must	must	AUX
iberica-427	41	4	ensure	ensure	VERB
iberica-427	41	5	that	that	SCONJ
iberica-427	41	6	their	their	PRON
iberica-427	41	7	advertisements	advertisement	NOUN
iberica-427	41	8	comply	comply	VERB
iberica-427	41	9	with	with	ADP
iberica-427	41	10	the	the	DET
iberica-427	41	11	legal	legal	ADJ
iberica-427	41	12	requirements	requirement	NOUN
iberica-427	41	13	established	establish	VERB
iberica-427	41	14	for	for	ADP
iberica-427	41	15	the	the	DET
iberica-427	41	16	product	product	NOUN
iberica-427	41	17	sector	sector	NOUN
iberica-427	41	18	.	.	PUNCT
iberica-427	42	1	of	of	ADP
iberica-427	42	2	particular	particular	ADJ
iberica-427	42	3	interest	interest	NOUN
iberica-427	42	4	in	in	ADP
iberica-427	42	5	the	the	DET
iberica-427	42	6	financial	financial	ADJ
iberica-427	42	7	products	product	NOUN
iberica-427	42	8	sector	sector	NOUN
iberica-427	42	9	,	,	PUNCT
iberica-427	42	10	given	give	VERB
iberica-427	42	11	the	the	DET
iberica-427	42	12	complexity	complexity	NOUN
iberica-427	42	13	of	of	ADP
iberica-427	42	14	the	the	DET
iberica-427	42	15	product	product	NOUN
iberica-427	42	16	characteristics	characteristic	NOUN
iberica-427	42	17	and	and	CCONJ
iberica-427	42	18	a	a	DET
iberica-427	42	19	possible	possible	ADJ
iberica-427	42	20	lack	lack	NOUN
iberica-427	42	21	of	of	ADP
iberica-427	42	22	experience	experience	NOUN
iberica-427	42	23	in	in	ADP
iberica-427	42	24	the	the	DET
iberica-427	42	25	field	field	NOUN
iberica-427	42	26	on	on	ADP
iberica-427	42	27	the	the	DET
iberica-427	42	28	part	part	NOUN
iberica-427	42	29	of	of	ADP
iberica-427	42	30	potential	potential	ADJ
iberica-427	42	31	customers	customer	NOUN
iberica-427	42	32	,	,	PUNCT
iberica-427	42	33	are	be	AUX
iberica-427	42	34	the	the	DET
iberica-427	42	35	honesty	honesty	ADJ
iberica-427	42	36	principle	principle	NOUN
iberica-427	42	37	,	,	PUNCT
iberica-427	42	38	which	which	PRON
iberica-427	42	39	forbids	forbid	VERB
iberica-427	42	40	advertisers	advertiser	NOUN
iberica-427	42	41	to	to	PART
iberica-427	42	42	exploit	exploit	VERB
iberica-427	42	43	the	the	DET
iberica-427	42	44	credulity	credulity	NOUN
iberica-427	42	45	,	,	PUNCT
iberica-427	42	46	lack	lack	NOUN
iberica-427	42	47	of	of	ADP
iberica-427	42	48	knowledge	knowledge	NOUN
iberica-427	42	49	or	or	CCONJ
iberica-427	42	50	inexperience	inexperience	NOUN
iberica-427	42	51	of	of	ADP
iberica-427	42	52	consumers	consumer	NOUN
iberica-427	42	53	and	and	CCONJ
iberica-427	42	54	the	the	DET
iberica-427	42	55	criterion	criterion	NOUN
iberica-427	42	56	of	of	ADP
iberica-427	42	57	truthfulness	truthfulness	NOUN
iberica-427	42	58	,	,	PUNCT
iberica-427	42	59	which	which	PRON
iberica-427	42	60	demands	demand	VERB
iberica-427	42	61	that	that	SCONJ
iberica-427	42	62	no	no	DET
iberica-427	42	63	ad	ad	NOUN
iberica-427	42	64	mislead	mislead	NOUN
iberica-427	42	65	,	,	PUNCT
iberica-427	42	66	or	or	CCONJ
iberica-427	42	67	be	be	AUX
iberica-427	42	68	likely	likely	ADJ
iberica-427	42	69	to	to	PART
iberica-427	42	70	mislead	mislead	VERB
iberica-427	42	71	,	,	PUNCT
iberica-427	42	72	through	through	ADP
iberica-427	42	73	inaccuracy	inaccuracy	NOUN
iberica-427	42	74	,	,	PUNCT
iberica-427	42	75	ambiguity	ambiguity	NOUN
iberica-427	42	76	,	,	PUNCT
iberica-427	42	77	exaggeration	exaggeration	NOUN
iberica-427	42	78	,	,	PUNCT
iberica-427	42	79	omission	omission	NOUN
iberica-427	42	80	or	or	CCONJ
iberica-427	42	81	otherwise	otherwise	ADV
iberica-427	42	82	(	(	PUNCT
iberica-427	42	83	asa	asa	PROPN
iberica-427	42	84	,	,	PUNCT
iberica-427	42	85	2002	2002	NUM
iberica-427	42	86	)	)	PUNCT
iberica-427	42	87	.	.	PUNCT
iberica-427	43	1	h.	h.	PROPN
iberica-427	43	2	adams	adams	PROPN
iberica-427	43	3	&	&	CCONJ
iberica-427	43	4	l.	l.	PROPN
iberica-427	43	5	cruz	cruz	PROPN
iberica-427	43	6	garcía	garcía	PROPN
iberica-427	43	7	126	126	NUM
iberica-427	43	8	ibérica	ibérica	NOUN
iberica-427	43	9	13	13	NUM
iberica-427	43	10	[	[	PUNCT
iberica-427	43	11	2007	2007	NUM
iberica-427	43	12	]	]	PUNCT
iberica-427	43	13	:	:	PUNCT
iberica-427	43	14	123	123	NUM
iberica-427	43	15	-	-	SYM
iberica-427	43	16	146	146	NUM
iberica-427	43	17	07	07	NUM
iberica-427	43	18	heather	heather	NOUN
iberica-427	43	19	adams.qxp	adams.qxp	PROPN
iberica-427	43	20	6/4/07	6/4/07	NUM
iberica-427	43	21	09:05	09:05	NUM
iberica-427	44	1	página	página	PROPN
iberica-427	44	2	126	126	NUM
iberica-427	44	3	this	this	DET
iberica-427	44	4	code	code	NOUN
iberica-427	44	5	permits	permit	VERB
iberica-427	44	6	comparative	comparative	ADJ
iberica-427	44	7	advertising	advertising	NOUN
iberica-427	44	8	as	as	ADV
iberica-427	44	9	long	long	ADV
iberica-427	44	10	as	as	SCONJ
iberica-427	44	11	the	the	DET
iberica-427	44	12	following	follow	VERB
iberica-427	44	13	conditions	condition	NOUN
iberica-427	44	14	are	be	AUX
iberica-427	44	15	met	meet	VERB
iberica-427	44	16	:	:	PUNCT
iberica-427	44	17	products	product	NOUN
iberica-427	44	18	compared	compare	VERB
iberica-427	44	19	must	must	AUX
iberica-427	44	20	meet	meet	VERB
iberica-427	44	21	the	the	DET
iberica-427	44	22	same	same	ADJ
iberica-427	44	23	needs	need	NOUN
iberica-427	44	24	or	or	CCONJ
iberica-427	44	25	be	be	AUX
iberica-427	44	26	intended	intend	VERB
iberica-427	44	27	for	for	ADP
iberica-427	44	28	the	the	DET
iberica-427	44	29	same	same	ADJ
iberica-427	44	30	purpose	purpose	NOUN
iberica-427	44	31	and	and	CCONJ
iberica-427	44	32	only	only	ADV
iberica-427	44	33	material	material	ADJ
iberica-427	44	34	,	,	PUNCT
iberica-427	44	35	relevant	relevant	ADJ
iberica-427	44	36	,	,	PUNCT
iberica-427	44	37	verifiable	verifiable	ADJ
iberica-427	44	38	and	and	CCONJ
iberica-427	44	39	representative	representative	ADJ
iberica-427	44	40	features	feature	NOUN
iberica-427	44	41	of	of	ADP
iberica-427	44	42	the	the	DET
iberica-427	44	43	products	product	NOUN
iberica-427	44	44	may	may	AUX
iberica-427	44	45	be	be	AUX
iberica-427	44	46	compared	compare	VERB
iberica-427	44	47	(	(	PUNCT
iberica-427	44	48	this	this	PRON
iberica-427	44	49	may	may	AUX
iberica-427	44	50	include	include	VERB
iberica-427	44	51	price	price	NOUN
iberica-427	44	52	)	)	PUNCT
iberica-427	44	53	.	.	PUNCT
iberica-427	45	1	it	it	PRON
iberica-427	45	2	also	also	ADV
iberica-427	45	3	stipulates	stipulate	VERB
iberica-427	45	4	that	that	SCONJ
iberica-427	45	5	no	no	DET
iberica-427	45	6	confusion	confusion	NOUN
iberica-427	45	7	between	between	ADP
iberica-427	45	8	brands	brand	NOUN
iberica-427	45	9	,	,	PUNCT
iberica-427	45	10	products	product	NOUN
iberica-427	45	11	,	,	PUNCT
iberica-427	45	12	advertisers	advertiser	NOUN
iberica-427	45	13	,	,	PUNCT
iberica-427	45	14	trade	trade	NOUN
iberica-427	45	15	markets	market	NOUN
iberica-427	45	16	,	,	PUNCT
iberica-427	45	17	trade	trade	NOUN
iberica-427	45	18	names	name	NOUN
iberica-427	45	19	,	,	PUNCT
iberica-427	45	20	etc	etc	X
iberica-427	45	21	.	.	X
iberica-427	45	22	may	may	AUX
iberica-427	45	23	be	be	AUX
iberica-427	45	24	created	create	VERB
iberica-427	45	25	.	.	PUNCT
iberica-427	46	1	it	it	PRON
iberica-427	46	2	also	also	ADV
iberica-427	46	3	establishes	establish	VERB
iberica-427	46	4	the	the	DET
iberica-427	46	5	following	follow	VERB
iberica-427	46	6	specific	specific	ADJ
iberica-427	46	7	conditions	condition	NOUN
iberica-427	46	8	for	for	ADP
iberica-427	46	9	financial	financial	ADJ
iberica-427	46	10	advertising	advertising	NOUN
iberica-427	46	11	:	:	PUNCT
iberica-427	46	12	ads	ad	NOUN
iberica-427	46	13	must	must	AUX
iberica-427	46	14	be	be	AUX
iberica-427	46	15	set	set	VERB
iberica-427	46	16	out	out	ADP
iberica-427	46	17	in	in	ADP
iberica-427	46	18	such	such	DET
iberica-427	46	19	a	a	DET
iberica-427	46	20	way	way	NOUN
iberica-427	46	21	as	as	SCONJ
iberica-427	46	22	to	to	PART
iberica-427	46	23	be	be	AUX
iberica-427	46	24	easily	easily	ADV
iberica-427	46	25	understood	understand	VERB
iberica-427	46	26	by	by	ADP
iberica-427	46	27	the	the	DET
iberica-427	46	28	audience	audience	NOUN
iberica-427	46	29	being	be	AUX
iberica-427	46	30	addressed	address	VERB
iberica-427	46	31	to	to	PART
iberica-427	46	32	ensure	ensure	VERB
iberica-427	46	33	that	that	DET
iberica-427	46	34	advantage	advantage	NOUN
iberica-427	46	35	is	be	AUX
iberica-427	46	36	not	not	PART
iberica-427	46	37	taken	take	VERB
iberica-427	46	38	of	of	ADP
iberica-427	46	39	the	the	DET
iberica-427	46	40	public	public	NOUN
iberica-427	46	41	’s	’s	PART
iberica-427	46	42	inexperience	inexperience	NOUN
iberica-427	46	43	or	or	CCONJ
iberica-427	46	44	credulity	credulity	NOUN
iberica-427	46	45	;	;	PUNCT
iberica-427	46	46	they	they	PRON
iberica-427	46	47	must	must	AUX
iberica-427	46	48	state	state	VERB
iberica-427	46	49	the	the	DET
iberica-427	46	50	nature	nature	NOUN
iberica-427	46	51	of	of	ADP
iberica-427	46	52	the	the	DET
iberica-427	46	53	contract	contract	NOUN
iberica-427	46	54	being	be	AUX
iberica-427	46	55	offered	offer	VERB
iberica-427	46	56	,	,	PUNCT
iberica-427	46	57	any	any	DET
iberica-427	46	58	limitations	limitation	NOUN
iberica-427	46	59	,	,	PUNCT
iberica-427	46	60	expenses	expense	NOUN
iberica-427	46	61	,	,	PUNCT
iberica-427	46	62	penalties	penalty	NOUN
iberica-427	46	63	and	and	CCONJ
iberica-427	46	64	charges	charge	NOUN
iberica-427	46	65	and	and	CCONJ
iberica-427	46	66	the	the	DET
iberica-427	46	67	terms	term	NOUN
iberica-427	46	68	of	of	ADP
iberica-427	46	69	withdrawal	withdrawal	NOUN
iberica-427	46	70	;	;	PUNCT
iberica-427	46	71	the	the	DET
iberica-427	46	72	basis	basis	NOUN
iberica-427	46	73	used	use	VERB
iberica-427	46	74	to	to	PART
iberica-427	46	75	calculate	calculate	VERB
iberica-427	46	76	any	any	DET
iberica-427	46	77	rates	rate	NOUN
iberica-427	46	78	of	of	ADP
iberica-427	46	79	interest	interest	NOUN
iberica-427	46	80	,	,	PUNCT
iberica-427	46	81	forecasts	forecast	NOUN
iberica-427	46	82	or	or	CCONJ
iberica-427	46	83	projections	projection	NOUN
iberica-427	46	84	should	should	AUX
iberica-427	46	85	be	be	AUX
iberica-427	46	86	apparent	apparent	ADJ
iberica-427	46	87	immediately	immediately	ADV
iberica-427	46	88	;	;	PUNCT
iberica-427	46	89	it	it	PRON
iberica-427	46	90	must	must	AUX
iberica-427	46	91	be	be	AUX
iberica-427	46	92	clearly	clearly	ADV
iberica-427	46	93	stated	state	VERB
iberica-427	46	94	that	that	SCONJ
iberica-427	46	95	the	the	DET
iberica-427	46	96	value	value	NOUN
iberica-427	46	97	of	of	ADP
iberica-427	46	98	investments	investment	NOUN
iberica-427	46	99	is	be	AUX
iberica-427	46	100	variable	variable	ADJ
iberica-427	46	101	and	and	CCONJ
iberica-427	46	102	,	,	PUNCT
iberica-427	46	103	unless	unless	SCONJ
iberica-427	46	104	guaranteed	guarantee	VERB
iberica-427	46	105	,	,	PUNCT
iberica-427	46	106	can	can	AUX
iberica-427	46	107	go	go	VERB
iberica-427	46	108	down	down	ADP
iberica-427	46	109	as	as	ADV
iberica-427	46	110	well	well	ADV
iberica-427	46	111	as	as	ADP
iberica-427	46	112	up	up	ADV
iberica-427	46	113	;	;	PUNCT
iberica-427	46	114	it	it	PRON
iberica-427	46	115	should	should	AUX
iberica-427	46	116	also	also	ADV
iberica-427	46	117	be	be	AUX
iberica-427	46	118	made	make	VERB
iberica-427	46	119	clear	clear	ADJ
iberica-427	46	120	that	that	SCONJ
iberica-427	46	121	past	past	ADJ
iberica-427	46	122	performance	performance	NOUN
iberica-427	46	123	or	or	CCONJ
iberica-427	46	124	experience	experience	NOUN
iberica-427	46	125	does	do	AUX
iberica-427	46	126	not	not	PART
iberica-427	46	127	necessarily	necessarily	ADV
iberica-427	46	128	give	give	VERB
iberica-427	46	129	a	a	DET
iberica-427	46	130	guide	guide	NOUN
iberica-427	46	131	for	for	ADP
iberica-427	46	132	the	the	DET
iberica-427	46	133	future	future	NOUN
iberica-427	46	134	.	.	PUNCT
iberica-427	47	1	any	any	DET
iberica-427	47	2	examples	example	NOUN
iberica-427	47	3	used	use	VERB
iberica-427	47	4	must	must	AUX
iberica-427	47	5	be	be	AUX
iberica-427	47	6	representative	representative	ADJ
iberica-427	47	7	(	(	PUNCT
iberica-427	47	8	cap	cap	NOUN
iberica-427	47	9	,	,	PUNCT
iberica-427	47	10	2003	2003	NUM
iberica-427	47	11	)	)	PUNCT
iberica-427	47	12	.	.	PUNCT
iberica-427	48	1	however	however	ADV
iberica-427	48	2	,	,	PUNCT
iberica-427	48	3	the	the	DET
iberica-427	48	4	advertising	advertising	NOUN
iberica-427	48	5	of	of	ADP
iberica-427	48	6	financial	financial	ADJ
iberica-427	48	7	products	product	NOUN
iberica-427	48	8	is	be	AUX
iberica-427	48	9	not	not	PART
iberica-427	48	10	limited	limit	VERB
iberica-427	48	11	solely	solely	ADV
iberica-427	48	12	by	by	ADP
iberica-427	48	13	legal	legal	ADJ
iberica-427	48	14	constraints	constraint	NOUN
iberica-427	48	15	.	.	PUNCT
iberica-427	49	1	the	the	DET
iberica-427	49	2	public	public	NOUN
iberica-427	49	3	also	also	ADV
iberica-427	49	4	has	have	VERB
iberica-427	49	5	specific	specific	ADJ
iberica-427	49	6	expectations	expectation	NOUN
iberica-427	49	7	about	about	ADP
iberica-427	49	8	the	the	DET
iberica-427	49	9	advertising	advertising	NOUN
iberica-427	49	10	of	of	ADP
iberica-427	49	11	this	this	DET
iberica-427	49	12	type	type	NOUN
iberica-427	49	13	of	of	ADP
iberica-427	49	14	product	product	NOUN
iberica-427	49	15	,	,	PUNCT
iberica-427	49	16	which	which	PRON
iberica-427	49	17	advertisers	advertiser	NOUN
iberica-427	49	18	ignore	ignore	VERB
iberica-427	49	19	at	at	ADP
iberica-427	49	20	their	their	PRON
iberica-427	49	21	peril	peril	NOUN
iberica-427	49	22	.	.	PUNCT
iberica-427	50	1	research	research	NOUN
iberica-427	50	2	carried	carry	VERB
iberica-427	50	3	out	out	ADP
iberica-427	50	4	in	in	ADP
iberica-427	50	5	2002	2002	NUM
iberica-427	50	6	for	for	SCONJ
iberica-427	50	7	the	the	DET
iberica-427	50	8	asa	asa	PROPN
iberica-427	50	9	reports	report	VERB
iberica-427	50	10	the	the	DET
iberica-427	50	11	following	follow	VERB
iberica-427	50	12	findings	finding	NOUN
iberica-427	50	13	,	,	PUNCT
iberica-427	50	14	of	of	ADP
iberica-427	50	15	specific	specific	ADJ
iberica-427	50	16	interest	interest	NOUN
iberica-427	50	17	to	to	ADP
iberica-427	50	18	the	the	DET
iberica-427	50	19	financial	financial	ADJ
iberica-427	50	20	advertising	advertising	NOUN
iberica-427	50	21	sector	sector	NOUN
iberica-427	50	22	.	.	PUNCT
iberica-427	51	1	although	although	SCONJ
iberica-427	51	2	there	there	PRON
iberica-427	51	3	is	be	VERB
iberica-427	51	4	a	a	DET
iberica-427	51	5	general	general	ADJ
iberica-427	51	6	acceptance	acceptance	NOUN
iberica-427	51	7	of	of	ADP
iberica-427	51	8	the	the	DET
iberica-427	51	9	use	use	NOUN
iberica-427	51	10	of	of	ADP
iberica-427	51	11	hyperbole	hyperbole	NOUN
iberica-427	51	12	in	in	ADP
iberica-427	51	13	the	the	DET
iberica-427	51	14	representation	representation	NOUN
iberica-427	51	15	of	of	ADP
iberica-427	51	16	products	product	NOUN
iberica-427	51	17	in	in	ADP
iberica-427	51	18	ads	ad	NOUN
iberica-427	51	19	,	,	PUNCT
iberica-427	51	20	this	this	DET
iberica-427	51	21	acceptance	acceptance	NOUN
iberica-427	51	22	does	do	AUX
iberica-427	51	23	not	not	PART
iberica-427	51	24	apply	apply	VERB
iberica-427	51	25	to	to	ADP
iberica-427	51	26	all	all	DET
iberica-427	51	27	product	product	NOUN
iberica-427	51	28	sectors	sector	NOUN
iberica-427	51	29	,	,	PUNCT
iberica-427	51	30	and	and	CCONJ
iberica-427	51	31	financial	financial	ADJ
iberica-427	51	32	advertising	advertising	NOUN
iberica-427	51	33	is	be	AUX
iberica-427	51	34	one	one	NUM
iberica-427	51	35	of	of	ADP
iberica-427	51	36	the	the	DET
iberica-427	51	37	key	key	ADJ
iberica-427	51	38	exceptions	exception	NOUN
iberica-427	51	39	.	.	PUNCT
iberica-427	52	1	“	"	PUNCT
iberica-427	52	2	unacceptable	unacceptable	ADJ
iberica-427	52	3	”	"	PUNCT
iberica-427	52	4	hyperbole	hyperbole	NOUN
iberica-427	52	5	is	be	AUX
iberica-427	52	6	perceived	perceive	VERB
iberica-427	52	7	in	in	ADP
iberica-427	52	8	areas	area	NOUN
iberica-427	52	9	where	where	SCONJ
iberica-427	52	10	decisions	decision	NOUN
iberica-427	52	11	taken	take	VERB
iberica-427	52	12	can	can	AUX
iberica-427	52	13	seriously	seriously	ADV
iberica-427	52	14	affect	affect	VERB
iberica-427	52	15	an	an	DET
iberica-427	52	16	individual	individual	NOUN
iberica-427	52	17	’s	’s	PART
iberica-427	52	18	life	life	NOUN
iberica-427	52	19	and	and	CCONJ
iberica-427	52	20	happiness	happiness	NOUN
iberica-427	52	21	,	,	PUNCT
iberica-427	52	22	a	a	DET
iberica-427	52	23	category	category	NOUN
iberica-427	52	24	which	which	PRON
iberica-427	52	25	clearly	clearly	ADV
iberica-427	52	26	includes	include	VERB
iberica-427	52	27	personal	personal	ADJ
iberica-427	52	28	finance	finance	NOUN
iberica-427	52	29	.	.	PUNCT
iberica-427	53	1	advertisers	advertiser	NOUN
iberica-427	53	2	in	in	ADP
iberica-427	53	3	this	this	DET
iberica-427	53	4	category	category	NOUN
iberica-427	53	5	are	be	AUX
iberica-427	53	6	thought	think	VERB
iberica-427	53	7	to	to	PART
iberica-427	53	8	be	be	AUX
iberica-427	53	9	hiding	hide	VERB
iberica-427	53	10	behind	behind	ADP
iberica-427	53	11	the	the	DET
iberica-427	53	12	small	small	ADJ
iberica-427	53	13	print	print	NOUN
iberica-427	53	14	and	and	CCONJ
iberica-427	53	15	words	word	NOUN
iberica-427	53	16	used	use	VERB
iberica-427	53	17	to	to	PART
iberica-427	53	18	evade	evade	VERB
iberica-427	53	19	or	or	CCONJ
iberica-427	53	20	retreat	retreat	VERB
iberica-427	53	21	from	from	ADP
iberica-427	53	22	a	a	DET
iberica-427	53	23	direct	direct	ADJ
iberica-427	53	24	or	or	CCONJ
iberica-427	53	25	forthright	forthright	ADJ
iberica-427	53	26	statement	statement	NOUN
iberica-427	53	27	,	,	PUNCT
iberica-427	53	28	often	often	ADV
iberica-427	53	29	referred	refer	VERB
iberica-427	53	30	to	to	ADP
iberica-427	53	31	as	as	ADP
iberica-427	53	32	“	"	PUNCT
iberica-427	53	33	weasels	weasel	NOUN
iberica-427	53	34	”	"	PUNCT
iberica-427	53	35	.	.	PUNCT
iberica-427	54	1	this	this	DET
iberica-427	54	2	small	small	ADJ
iberica-427	54	3	print	print	NOUN
iberica-427	54	4	is	be	AUX
iberica-427	54	5	,	,	PUNCT
iberica-427	54	6	in	in	ADP
iberica-427	54	7	the	the	DET
iberica-427	54	8	consumer	consumer	NOUN
iberica-427	54	9	’s	’s	PART
iberica-427	54	10	mind	mind	NOUN
iberica-427	54	11	,	,	PUNCT
iberica-427	54	12	definitely	definitely	ADV
iberica-427	54	13	present	present	ADJ
iberica-427	54	14	to	to	PART
iberica-427	54	15	protect	protect	VERB
iberica-427	54	16	the	the	DET
iberica-427	54	17	advertiser	advertiser	NOUN
iberica-427	54	18	,	,	PUNCT
iberica-427	54	19	not	not	PART
iberica-427	54	20	the	the	DET
iberica-427	54	21	consumer	consumer	NOUN
iberica-427	54	22	(	(	PUNCT
iberica-427	54	23	asa	asa	PROPN
iberica-427	54	24	,	,	PUNCT
iberica-427	54	25	2002	2002	NUM
iberica-427	54	26	)	)	PUNCT
iberica-427	54	27	.	.	PUNCT
iberica-427	55	1	the	the	DET
iberica-427	55	2	mintel	mintel	PROPN
iberica-427	55	3	study	study	NOUN
iberica-427	55	4	of	of	ADP
iberica-427	55	5	financial	financial	ADJ
iberica-427	55	6	advertising	advertising	NOUN
iberica-427	55	7	entitled	entitle	VERB
iberica-427	55	8	“	"	PUNCT
iberica-427	55	9	effectiveness	effectiveness	NOUN
iberica-427	55	10	of	of	ADP
iberica-427	55	11	advertising	advertising	NOUN
iberica-427	55	12	and	and	CCONJ
iberica-427	55	13	promotion	promotion	NOUN
iberica-427	55	14	in	in	ADP
iberica-427	55	15	financial	financial	ADJ
iberica-427	55	16	services	service	NOUN
iberica-427	55	17	–	–	PUNCT
iberica-427	55	18	uk	uk	PROPN
iberica-427	55	19	”	"	PUNCT
iberica-427	55	20	,	,	PUNCT
iberica-427	55	21	mentioned	mention	VERB
iberica-427	55	22	above	above	ADV
iberica-427	55	23	,	,	PUNCT
iberica-427	55	24	stresses	stress	VERB
iberica-427	55	25	the	the	DET
iberica-427	55	26	importance	importance	NOUN
iberica-427	55	27	of	of	ADP
iberica-427	55	28	press	press	NOUN
iberica-427	55	29	advertising	advertising	NOUN
iberica-427	55	30	in	in	ADP
iberica-427	55	31	this	this	DET
iberica-427	55	32	sector	sector	NOUN
iberica-427	55	33	,	,	PUNCT
iberica-427	55	34	as	as	SCONJ
iberica-427	55	35	the	the	DET
iberica-427	55	36	written	write	VERB
iberica-427	55	37	word	word	NOUN
iberica-427	55	38	represents	represent	VERB
iberica-427	55	39	the	the	DET
iberica-427	55	40	best	good	ADJ
iberica-427	55	41	medium	medium	NOUN
iberica-427	55	42	for	for	ADP
iberica-427	55	43	conveying	convey	VERB
iberica-427	55	44	detailed	detailed	ADJ
iberica-427	55	45	information	information	NOUN
iberica-427	55	46	.	.	PUNCT
iberica-427	56	1	it	it	PRON
iberica-427	56	2	also	also	ADV
iberica-427	56	3	suggests	suggest	VERB
iberica-427	56	4	that	that	SCONJ
iberica-427	56	5	the	the	DET
iberica-427	56	6	use	use	NOUN
iberica-427	56	7	of	of	ADP
iberica-427	56	8	humour	humour	NOUN
iberica-427	56	9	helps	help	VERB
iberica-427	56	10	to	to	PART
iberica-427	56	11	overcome	overcome	VERB
iberica-427	56	12	an	an	DET
iberica-427	56	13	apathetic	apathetic	ADJ
iberica-427	56	14	response	response	NOUN
iberica-427	56	15	by	by	ADP
iberica-427	56	16	consumers	consumer	NOUN
iberica-427	56	17	to	to	ADP
iberica-427	56	18	advertising	advertise	VERB
iberica-427	56	19	in	in	ADP
iberica-427	56	20	this	this	DET
iberica-427	56	21	sector	sector	NOUN
iberica-427	56	22	,	,	PUNCT
iberica-427	56	23	and	and	CCONJ
iberica-427	56	24	concludes	conclude	VERB
iberica-427	56	25	that	that	SCONJ
iberica-427	56	26	appealing	appeal	VERB
iberica-427	56	27	on	on	ADP
iberica-427	56	28	an	an	DET
iberica-427	56	29	emotional	emotional	ADJ
iberica-427	56	30	level	level	NOUN
iberica-427	56	31	tends	tend	VERB
iberica-427	56	32	to	to	PART
iberica-427	56	33	be	be	AUX
iberica-427	56	34	more	more	ADV
iberica-427	56	35	effective	effective	ADJ
iberica-427	56	36	in	in	ADP
iberica-427	56	37	getting	get	VERB
iberica-427	56	38	the	the	DET
iberica-427	56	39	message	message	NOUN
iberica-427	56	40	across	across	ADP
iberica-427	56	41	.	.	PUNCT
iberica-427	57	1	the	the	DET
iberica-427	57	2	advertising	advertising	NOUN
iberica-427	57	3	of	of	ADP
iberica-427	57	4	financial	financial	ADJ
iberica-427	57	5	products	product	NOUN
iberica-427	57	6	ibérica	ibérica	PROPN
iberica-427	57	7	13	13	NUM
iberica-427	57	8	[	[	PUNCT
iberica-427	57	9	2007	2007	NUM
iberica-427	57	10	]	]	PUNCT
iberica-427	57	11	:	:	PUNCT
iberica-427	57	12	123	123	NUM
iberica-427	57	13	-	-	SYM
iberica-427	57	14	146	146	NUM
iberica-427	57	15	127	127	NUM
iberica-427	57	16	07	07	NUM
iberica-427	57	17	heather	heather	NOUN
iberica-427	57	18	adams.qxp	adams.qxp	PROPN
iberica-427	57	19	6/4/07	6/4/07	NUM
iberica-427	57	20	09:05	09:05	NUM
iberica-427	58	1	página	página	NOUN
iberica-427	58	2	127	127	NUM
iberica-427	58	3	other	other	ADJ
iberica-427	58	4	elements	element	NOUN
iberica-427	58	5	which	which	PRON
iberica-427	58	6	helped	help	VERB
iberica-427	58	7	to	to	PART
iberica-427	58	8	make	make	VERB
iberica-427	58	9	advertising	advertising	NOUN
iberica-427	58	10	in	in	ADP
iberica-427	58	11	this	this	DET
iberica-427	58	12	sector	sector	NOUN
iberica-427	58	13	more	more	ADV
iberica-427	58	14	effective	effective	ADJ
iberica-427	58	15	include	include	VERB
iberica-427	58	16	creativity	creativity	NOUN
iberica-427	58	17	and	and	CCONJ
iberica-427	58	18	a	a	DET
iberica-427	58	19	certain	certain	ADJ
iberica-427	58	20	degree	degree	NOUN
iberica-427	58	21	of	of	ADP
iberica-427	58	22	ingenuity	ingenuity	NOUN
iberica-427	58	23	.	.	PUNCT
iberica-427	59	1	ads	ad	NOUN
iberica-427	59	2	perceived	perceive	VERB
iberica-427	59	3	as	as	ADP
iberica-427	59	4	clever	clever	ADJ
iberica-427	59	5	were	be	AUX
iberica-427	59	6	well	well	ADV
iberica-427	59	7	-	-	PUNCT
iberica-427	59	8	received	receive	VERB
iberica-427	59	9	,	,	PUNCT
iberica-427	59	10	although	although	SCONJ
iberica-427	59	11	the	the	DET
iberica-427	59	12	study	study	NOUN
iberica-427	59	13	’s	’s	PART
iberica-427	59	14	findings	finding	NOUN
iberica-427	59	15	show	show	VERB
iberica-427	59	16	that	that	SCONJ
iberica-427	59	17	it	it	PRON
iberica-427	59	18	is	be	AUX
iberica-427	59	19	important	important	ADJ
iberica-427	59	20	that	that	SCONJ
iberica-427	59	21	ads	ad	NOUN
iberica-427	59	22	for	for	ADP
iberica-427	59	23	this	this	DET
iberica-427	59	24	type	type	NOUN
iberica-427	59	25	of	of	ADP
iberica-427	59	26	product	product	NOUN
iberica-427	59	27	should	should	AUX
iberica-427	59	28	not	not	PART
iberica-427	59	29	try	try	VERB
iberica-427	59	30	to	to	PART
iberica-427	59	31	be	be	AUX
iberica-427	59	32	too	too	ADV
iberica-427	59	33	clever	clever	ADJ
iberica-427	59	34	,	,	PUNCT
iberica-427	59	35	as	as	SCONJ
iberica-427	59	36	this	this	PRON
iberica-427	59	37	can	can	AUX
iberica-427	59	38	cause	cause	VERB
iberica-427	59	39	confusion	confusion	NOUN
iberica-427	59	40	and	and	CCONJ
iberica-427	59	41	alienate	alienate	VERB
iberica-427	59	42	potential	potential	ADJ
iberica-427	59	43	customers	customer	NOUN
iberica-427	59	44	.	.	PUNCT
iberica-427	60	1	the	the	DET
iberica-427	60	2	use	use	NOUN
iberica-427	60	3	of	of	ADP
iberica-427	60	4	celebrities	celebrity	NOUN
iberica-427	60	5	was	be	AUX
iberica-427	60	6	also	also	ADV
iberica-427	60	7	seen	see	VERB
iberica-427	60	8	as	as	ADP
iberica-427	60	9	positive	positive	ADJ
iberica-427	60	10	,	,	PUNCT
iberica-427	60	11	as	as	SCONJ
iberica-427	60	12	were	be	AUX
iberica-427	60	13	those	those	DET
iberica-427	60	14	ads	ad	NOUN
iberica-427	60	15	that	that	PRON
iberica-427	60	16	transcend	transcend	VERB
iberica-427	60	17	the	the	DET
iberica-427	60	18	advertising	advertising	NOUN
iberica-427	60	19	medium	medium	NOUN
iberica-427	60	20	to	to	PART
iberica-427	60	21	become	become	VERB
iberica-427	60	22	a	a	DET
iberica-427	60	23	topic	topic	NOUN
iberica-427	60	24	of	of	ADP
iberica-427	60	25	everyday	everyday	ADJ
iberica-427	60	26	conversation	conversation	NOUN
iberica-427	60	27	.	.	PUNCT
iberica-427	61	1	our	our	PRON
iberica-427	61	2	initial	initial	ADJ
iberica-427	61	3	survey	survey	NOUN
iberica-427	61	4	of	of	ADP
iberica-427	61	5	two	two	NUM
iberica-427	61	6	national	national	ADJ
iberica-427	61	7	newspapers	newspaper	NOUN
iberica-427	61	8	(	(	PUNCT
iberica-427	61	9	the	the	DET
iberica-427	61	10	observer	observer	NOUN
iberica-427	61	11	and	and	CCONJ
iberica-427	61	12	the	the	DET
iberica-427	61	13	independent	independent	NOUN
iberica-427	61	14	on	on	ADP
iberica-427	61	15	sunday	sunday	PROPN
iberica-427	61	16	)	)	PUNCT
iberica-427	61	17	in	in	ADP
iberica-427	61	18	january	january	PROPN
iberica-427	61	19	and	and	CCONJ
iberica-427	61	20	february	february	PROPN
iberica-427	61	21	2004	2004	NUM
iberica-427	61	22	,	,	PUNCT
iberica-427	61	23	revealed	reveal	VERB
iberica-427	61	24	a	a	DET
iberica-427	61	25	plethora	plethora	NOUN
iberica-427	61	26	of	of	ADP
iberica-427	61	27	suitable	suitable	ADJ
iberica-427	61	28	ads	ad	NOUN
iberica-427	61	29	for	for	ADP
iberica-427	61	30	inclusion	inclusion	NOUN
iberica-427	61	31	in	in	ADP
iberica-427	61	32	our	our	PRON
iberica-427	61	33	corpus	corpus	NOUN
iberica-427	61	34	.	.	PUNCT
iberica-427	62	1	this	this	DET
iberica-427	62	2	abundance	abundance	NOUN
iberica-427	62	3	of	of	ADP
iberica-427	62	4	advertisements	advertisement	NOUN
iberica-427	62	5	for	for	ADP
iberica-427	62	6	financial	financial	ADJ
iberica-427	62	7	products	product	NOUN
iberica-427	62	8	directed	direct	VERB
iberica-427	62	9	at	at	ADP
iberica-427	62	10	the	the	DET
iberica-427	62	11	general	general	ADJ
iberica-427	62	12	public	public	NOUN
iberica-427	62	13	rather	rather	ADV
iberica-427	62	14	than	than	ADP
iberica-427	62	15	specialists	specialist	NOUN
iberica-427	62	16	reveals	reveal	VERB
iberica-427	62	17	the	the	DET
iberica-427	62	18	buoyancy	buoyancy	NOUN
iberica-427	62	19	of	of	ADP
iberica-427	62	20	the	the	DET
iberica-427	62	21	sector	sector	NOUN
iberica-427	62	22	–	–	PUNCT
iberica-427	62	23	there	there	PRON
iberica-427	62	24	is	be	VERB
iberica-427	62	25	clearly	clearly	ADV
iberica-427	62	26	more	more	ADJ
iberica-427	62	27	supply	supply	NOUN
iberica-427	62	28	than	than	ADP
iberica-427	62	29	demand	demand	NOUN
iberica-427	62	30	,	,	PUNCT
iberica-427	62	31	as	as	SCONJ
iberica-427	62	32	competitors	competitor	NOUN
iberica-427	62	33	strive	strive	VERB
iberica-427	62	34	to	to	PART
iberica-427	62	35	attract	attract	VERB
iberica-427	62	36	the	the	DET
iberica-427	62	37	attention	attention	NOUN
iberica-427	62	38	of	of	ADP
iberica-427	62	39	potential	potential	ADJ
iberica-427	62	40	customers	customer	NOUN
iberica-427	62	41	.	.	PUNCT
iberica-427	63	1	the	the	DET
iberica-427	63	2	very	very	ADJ
iberica-427	63	3	presence	presence	NOUN
iberica-427	63	4	of	of	ADP
iberica-427	63	5	such	such	DET
iberica-427	63	6	a	a	DET
iberica-427	63	7	large	large	ADJ
iberica-427	63	8	number	number	NOUN
iberica-427	63	9	of	of	ADP
iberica-427	63	10	ads	ad	NOUN
iberica-427	63	11	for	for	ADP
iberica-427	63	12	this	this	DET
iberica-427	63	13	type	type	NOUN
iberica-427	63	14	of	of	ADP
iberica-427	63	15	product	product	NOUN
iberica-427	63	16	is	be	AUX
iberica-427	63	17	,	,	PUNCT
iberica-427	63	18	in	in	ADP
iberica-427	63	19	itself	itself	PRON
iberica-427	63	20	,	,	PUNCT
iberica-427	63	21	indicative	indicative	ADJ
iberica-427	63	22	of	of	ADP
iberica-427	63	23	the	the	DET
iberica-427	63	24	spread	spread	NOUN
iberica-427	63	25	of	of	ADP
iberica-427	63	26	consumerism	consumerism	NOUN
iberica-427	63	27	into	into	ADP
iberica-427	63	28	a	a	DET
iberica-427	63	29	sector	sector	NOUN
iberica-427	63	30	which	which	PRON
iberica-427	63	31	was	be	AUX
iberica-427	63	32	,	,	PUNCT
iberica-427	63	33	until	until	ADP
iberica-427	63	34	relatively	relatively	ADV
iberica-427	63	35	recently	recently	ADV
iberica-427	63	36	,	,	PUNCT
iberica-427	63	37	one	one	NOUN
iberica-427	63	38	that	that	PRON
iberica-427	63	39	covered	cover	VERB
iberica-427	63	40	specific	specific	ADJ
iberica-427	63	41	financial	financial	ADJ
iberica-427	63	42	needs	need	NOUN
iberica-427	63	43	(	(	PUNCT
iberica-427	63	44	for	for	ADP
iberica-427	63	45	a	a	DET
iberica-427	63	46	pension	pension	NOUN
iberica-427	63	47	,	,	PUNCT
iberica-427	63	48	a	a	DET
iberica-427	63	49	bank	bank	NOUN
iberica-427	63	50	account	account	NOUN
iberica-427	63	51	,	,	PUNCT
iberica-427	63	52	savings	saving	NOUN
iberica-427	63	53	,	,	PUNCT
iberica-427	63	54	a	a	DET
iberica-427	63	55	mortgage	mortgage	NOUN
iberica-427	63	56	loan	loan	NOUN
iberica-427	63	57	,	,	PUNCT
iberica-427	63	58	etc	etc	X
iberica-427	63	59	.	.	X
iberica-427	63	60	)	)	PUNCT
iberica-427	63	61	,	,	PUNCT
iberica-427	63	62	but	but	CCONJ
iberica-427	63	63	in	in	ADP
iberica-427	63	64	which	which	PRON
iberica-427	63	65	we	we	PRON
iberica-427	63	66	can	can	AUX
iberica-427	63	67	now	now	ADV
iberica-427	63	68	see	see	VERB
iberica-427	63	69	signs	sign	NOUN
iberica-427	63	70	of	of	ADP
iberica-427	63	71	advertisers	advertiser	NOUN
iberica-427	63	72	creating	create	VERB
iberica-427	63	73	consumer	consumer	NOUN
iberica-427	63	74	need	need	NOUN
iberica-427	63	75	(	(	PUNCT
iberica-427	63	76	and	and	CCONJ
iberica-427	63	77	therefore	therefore	ADV
iberica-427	63	78	demand	demand	NOUN
iberica-427	63	79	)	)	PUNCT
iberica-427	63	80	with	with	ADP
iberica-427	63	81	more	more	ADV
iberica-427	63	82	sophisticated	sophisticated	ADJ
iberica-427	63	83	products	product	NOUN
iberica-427	63	84	,	,	PUNCT
iberica-427	63	85	often	often	ADV
iberica-427	63	86	aimed	aim	VERB
iberica-427	63	87	at	at	ADP
iberica-427	63	88	encouraging	encourage	VERB
iberica-427	63	89	customers	customer	NOUN
iberica-427	63	90	to	to	PART
iberica-427	63	91	switch	switch	VERB
iberica-427	63	92	from	from	ADP
iberica-427	63	93	their	their	PRON
iberica-427	63	94	existing	exist	VERB
iberica-427	63	95	product	product	NOUN
iberica-427	63	96	or	or	CCONJ
iberica-427	63	97	service	service	NOUN
iberica-427	63	98	provider	provider	NOUN
iberica-427	63	99	to	to	ADP
iberica-427	63	100	an	an	DET
iberica-427	63	101	alternative	alternative	ADJ
iberica-427	63	102	one	one	NOUN
iberica-427	63	103	.	.	PUNCT
iberica-427	64	1	we	we	PRON
iberica-427	64	2	can	can	AUX
iberica-427	64	3	therefore	therefore	ADV
iberica-427	64	4	deduce	deduce	VERB
iberica-427	64	5	that	that	SCONJ
iberica-427	64	6	this	this	DET
iberica-427	64	7	product	product	NOUN
iberica-427	64	8	sector	sector	NOUN
iberica-427	64	9	has	have	AUX
iberica-427	64	10	evolved	evolve	VERB
iberica-427	64	11	in	in	ADP
iberica-427	64	12	advertising	advertising	NOUN
iberica-427	64	13	terms	term	NOUN
iberica-427	64	14	beyond	beyond	ADP
iberica-427	64	15	the	the	DET
iberica-427	64	16	stage	stage	NOUN
iberica-427	64	17	of	of	ADP
iberica-427	64	18	covering	cover	VERB
iberica-427	64	19	the	the	DET
iberica-427	64	20	basic	basic	ADJ
iberica-427	64	21	needs	need	NOUN
iberica-427	64	22	of	of	ADP
iberica-427	64	23	possible	possible	ADJ
iberica-427	64	24	customers	customer	NOUN
iberica-427	64	25	,	,	PUNCT
iberica-427	64	26	and	and	CCONJ
iberica-427	64	27	will	will	AUX
iberica-427	64	28	therefore	therefore	ADV
iberica-427	64	29	employ	employ	VERB
iberica-427	64	30	at	at	ADP
iberica-427	64	31	least	least	ADJ
iberica-427	64	32	some	some	PRON
iberica-427	64	33	of	of	ADP
iberica-427	64	34	the	the	DET
iberica-427	64	35	strategies	strategy	NOUN
iberica-427	64	36	associated	associate	VERB
iberica-427	64	37	with	with	ADP
iberica-427	64	38	consumer	consumer	NOUN
iberica-427	64	39	advertising	advertising	NOUN
iberica-427	64	40	.	.	PUNCT
iberica-427	65	1	the	the	DET
iberica-427	65	2	corpus	corpus	NOUN
iberica-427	65	3	our	our	PRON
iberica-427	65	4	corpus	corpus	NOUN
iberica-427	65	5	consisted	consist	VERB
iberica-427	65	6	of	of	ADP
iberica-427	65	7	thirty	thirty	NUM
iberica-427	65	8	press	press	NOUN
iberica-427	65	9	ads	ad	NOUN
iberica-427	65	10	,	,	PUNCT
iberica-427	65	11	as	as	SCONJ
iberica-427	65	12	follows	follow	VERB
iberica-427	65	13	:	:	PUNCT
iberica-427	65	14	mortgage	mortgage	NOUN
iberica-427	65	15	products	product	NOUN
iberica-427	65	16	(	(	PUNCT
iberica-427	65	17	eight	eight	NUM
iberica-427	65	18	ads	ad	NOUN
iberica-427	65	19	)	)	PUNCT
iberica-427	65	20	,	,	PUNCT
iberica-427	65	21	savings	saving	NOUN
iberica-427	65	22	accounts	account	NOUN
iberica-427	65	23	(	(	PUNCT
iberica-427	65	24	eight	eight	NUM
iberica-427	65	25	ads	ad	NOUN
iberica-427	65	26	)	)	PUNCT
iberica-427	65	27	,	,	PUNCT
iberica-427	65	28	current	current	ADJ
iberica-427	65	29	accounts	account	NOUN
iberica-427	65	30	(	(	PUNCT
iberica-427	65	31	three	three	NUM
iberica-427	65	32	ads	ad	NOUN
iberica-427	65	33	)	)	PUNCT
iberica-427	65	34	,	,	PUNCT
iberica-427	65	35	loans	loan	NOUN
iberica-427	65	36	(	(	PUNCT
iberica-427	65	37	three	three	NUM
iberica-427	65	38	ads	ad	NOUN
iberica-427	65	39	)	)	PUNCT
iberica-427	65	40	,	,	PUNCT
iberica-427	65	41	annuities	annuity	NOUN
iberica-427	65	42	(	(	PUNCT
iberica-427	65	43	two	two	NUM
iberica-427	65	44	ads	ad	NOUN
iberica-427	65	45	)	)	PUNCT
iberica-427	65	46	,	,	PUNCT
iberica-427	65	47	brokerage	brokerage	NOUN
iberica-427	65	48	/	/	SYM
iberica-427	65	49	financial	financial	ADJ
iberica-427	65	50	services	service	NOUN
iberica-427	65	51	(	(	PUNCT
iberica-427	65	52	two	two	NUM
iberica-427	65	53	ads	ad	NOUN
iberica-427	65	54	)	)	PUNCT
iberica-427	65	55	,	,	PUNCT
iberica-427	65	56	life	life	NOUN
iberica-427	65	57	assurance	assurance	NOUN
iberica-427	65	58	(	(	PUNCT
iberica-427	65	59	one	one	NUM
iberica-427	65	60	ad	ad	NOUN
iberica-427	65	61	)	)	PUNCT
iberica-427	65	62	and	and	CCONJ
iberica-427	65	63	investment	investment	NOUN
iberica-427	65	64	funds	fund	NOUN
iberica-427	65	65	(	(	PUNCT
iberica-427	65	66	one	one	NUM
iberica-427	65	67	ad	ad	NOUN
iberica-427	65	68	)	)	PUNCT
iberica-427	65	69	.	.	PUNCT
iberica-427	66	1	all	all	DET
iberica-427	66	2	the	the	DET
iberica-427	66	3	ads	ad	NOUN
iberica-427	66	4	were	be	AUX
iberica-427	66	5	taken	take	VERB
iberica-427	66	6	from	from	ADP
iberica-427	66	7	the	the	DET
iberica-427	66	8	observer	observer	NOUN
iberica-427	66	9	and	and	CCONJ
iberica-427	66	10	the	the	DET
iberica-427	66	11	independent	independent	NOUN
iberica-427	66	12	on	on	ADP
iberica-427	66	13	sunday	sunday	PROPN
iberica-427	66	14	in	in	ADP
iberica-427	66	15	the	the	DET
iberica-427	66	16	first	first	ADJ
iberica-427	66	17	two	two	NUM
iberica-427	66	18	months	month	NOUN
iberica-427	66	19	of	of	ADP
iberica-427	66	20	2004	2004	NUM
iberica-427	66	21	.	.	PUNCT
iberica-427	67	1	the	the	DET
iberica-427	67	2	first	first	ADJ
iberica-427	67	3	distinguishing	distinguish	VERB
iberica-427	67	4	feature	feature	NOUN
iberica-427	67	5	of	of	ADP
iberica-427	67	6	these	these	DET
iberica-427	67	7	ads	ad	NOUN
iberica-427	67	8	is	be	AUX
iberica-427	67	9	that	that	SCONJ
iberica-427	67	10	many	many	ADJ
iberica-427	67	11	of	of	ADP
iberica-427	67	12	them	they	PRON
iberica-427	67	13	can	can	AUX
iberica-427	67	14	immediately	immediately	ADV
iberica-427	67	15	be	be	AUX
iberica-427	67	16	divided	divide	VERB
iberica-427	67	17	into	into	ADP
iberica-427	67	18	two	two	NUM
iberica-427	67	19	,	,	PUNCT
iberica-427	67	20	clearly	clearly	ADV
iberica-427	67	21	differentiated	differentiated	ADJ
iberica-427	67	22	parts	part	NOUN
iberica-427	67	23	.	.	PUNCT
iberica-427	68	1	the	the	DET
iberica-427	68	2	first	first	ADJ
iberica-427	68	3	part	part	NOUN
iberica-427	68	4	,	,	PUNCT
iberica-427	68	5	the	the	DET
iberica-427	68	6	main	main	ADJ
iberica-427	68	7	body	body	NOUN
iberica-427	68	8	,	,	PUNCT
iberica-427	68	9	comprises	comprise	VERB
iberica-427	68	10	written	write	VERB
iberica-427	68	11	text	text	NOUN
iberica-427	68	12	,	,	PUNCT
iberica-427	68	13	and	and	CCONJ
iberica-427	68	14	often	often	ADV
iberica-427	68	15	image	image	VERB
iberica-427	68	16	.	.	PUNCT
iberica-427	69	1	the	the	DET
iberica-427	69	2	second	second	ADJ
iberica-427	69	3	is	be	AUX
iberica-427	69	4	a	a	DET
iberica-427	69	5	section	section	NOUN
iberica-427	69	6	located	locate	VERB
iberica-427	69	7	generally	generally	ADV
iberica-427	69	8	either	either	CCONJ
iberica-427	69	9	along	along	ADP
iberica-427	69	10	the	the	DET
iberica-427	69	11	top	top	NOUN
iberica-427	69	12	or	or	CCONJ
iberica-427	69	13	the	the	DET
iberica-427	69	14	bottom	bottom	NOUN
iberica-427	69	15	of	of	ADP
iberica-427	69	16	the	the	DET
iberica-427	69	17	h.	h.	PROPN
iberica-427	69	18	adams	adams	PROPN
iberica-427	69	19	&	&	CCONJ
iberica-427	69	20	l.	l.	PROPN
iberica-427	69	21	cruz	cruz	PROPN
iberica-427	69	22	garcía	garcía	PROPN
iberica-427	69	23	128	128	NUM
iberica-427	69	24	ibérica	ibérica	NOUN
iberica-427	69	25	13	13	NUM
iberica-427	69	26	[	[	PUNCT
iberica-427	69	27	2007	2007	NUM
iberica-427	69	28	]	]	PUNCT
iberica-427	69	29	:	:	PUNCT
iberica-427	69	30	123	123	NUM
iberica-427	69	31	-	-	SYM
iberica-427	69	32	146	146	NUM
iberica-427	69	33	07	07	NUM
iberica-427	69	34	heather	heather	NOUN
iberica-427	69	35	adams.qxp	adams.qxp	PROPN
iberica-427	69	36	6/4/07	6/4/07	NUM
iberica-427	69	37	09:05	09:05	NUM
iberica-427	70	1	página	página	PROPN
iberica-427	70	2	128	128	NUM
iberica-427	70	3	advertisement	advertisement	NOUN
iberica-427	70	4	,	,	PUNCT
iberica-427	70	5	although	although	SCONJ
iberica-427	70	6	it	it	PRON
iberica-427	70	7	may	may	AUX
iberica-427	70	8	also	also	ADV
iberica-427	70	9	appear	appear	VERB
iberica-427	70	10	as	as	ADP
iberica-427	70	11	a	a	DET
iberica-427	70	12	column	column	NOUN
iberica-427	70	13	running	run	VERB
iberica-427	70	14	down	down	ADP
iberica-427	70	15	the	the	DET
iberica-427	70	16	right	right	ADJ
iberica-427	70	17	hand	hand	NOUN
iberica-427	70	18	side	side	NOUN
iberica-427	70	19	of	of	ADP
iberica-427	70	20	the	the	DET
iberica-427	70	21	ad	ad	NOUN
iberica-427	70	22	,	,	PUNCT
iberica-427	70	23	containing	contain	VERB
iberica-427	70	24	the	the	DET
iberica-427	70	25	terms	term	NOUN
iberica-427	70	26	and	and	CCONJ
iberica-427	70	27	conditions	condition	NOUN
iberica-427	70	28	governing	govern	VERB
iberica-427	70	29	the	the	DET
iberica-427	70	30	products	product	NOUN
iberica-427	70	31	mentioned	mention	VERB
iberica-427	70	32	.	.	PUNCT
iberica-427	71	1	this	this	DET
iberica-427	71	2	section	section	NOUN
iberica-427	71	3	,	,	PUNCT
iberica-427	71	4	the	the	DET
iberica-427	71	5	small	small	ADJ
iberica-427	71	6	print	print	NOUN
iberica-427	71	7	,	,	PUNCT
iberica-427	71	8	made	make	VERB
iberica-427	71	9	up	up	ADP
iberica-427	71	10	exclusively	exclusively	ADV
iberica-427	71	11	of	of	ADP
iberica-427	71	12	written	write	VERB
iberica-427	71	13	text	text	NOUN
iberica-427	71	14	(	(	PUNCT
iberica-427	71	15	including	include	VERB
iberica-427	71	16	numbers	number	NOUN
iberica-427	71	17	but	but	CCONJ
iberica-427	71	18	no	no	DET
iberica-427	71	19	images	image	NOUN
iberica-427	71	20	)	)	PUNCT
iberica-427	71	21	,	,	PUNCT
iberica-427	71	22	is	be	AUX
iberica-427	71	23	presented	present	VERB
iberica-427	71	24	in	in	ADP
iberica-427	71	25	small	small	ADJ
iberica-427	71	26	,	,	PUNCT
iberica-427	71	27	sometimes	sometimes	ADV
iberica-427	71	28	tiny	tiny	ADJ
iberica-427	71	29	,	,	PUNCT
iberica-427	71	30	letters	letter	NOUN
iberica-427	71	31	,	,	PUNCT
iberica-427	71	32	and	and	CCONJ
iberica-427	71	33	occupies	occupy	VERB
iberica-427	71	34	a	a	DET
iberica-427	71	35	much	much	ADV
iberica-427	71	36	smaller	small	ADJ
iberica-427	71	37	proportion	proportion	NOUN
iberica-427	71	38	of	of	ADP
iberica-427	71	39	the	the	DET
iberica-427	71	40	text	text	NOUN
iberica-427	71	41	than	than	ADP
iberica-427	71	42	the	the	DET
iberica-427	71	43	main	main	ADJ
iberica-427	71	44	body	body	NOUN
iberica-427	71	45	.	.	PUNCT
iberica-427	72	1	however	however	ADV
iberica-427	72	2	,	,	PUNCT
iberica-427	72	3	it	it	PRON
iberica-427	72	4	is	be	AUX
iberica-427	72	5	linguistically	linguistically	ADV
iberica-427	72	6	denser	dense	ADJ
iberica-427	72	7	than	than	ADP
iberica-427	72	8	the	the	DET
iberica-427	72	9	main	main	ADJ
iberica-427	72	10	ad	ad	NOUN
iberica-427	72	11	,	,	PUNCT
iberica-427	72	12	containing	contain	VERB
iberica-427	72	13	more	more	ADJ
iberica-427	72	14	words	word	NOUN
iberica-427	72	15	.	.	PUNCT
iberica-427	73	1	thus	thus	ADV
iberica-427	73	2	,	,	PUNCT
iberica-427	73	3	the	the	DET
iberica-427	73	4	main	main	ADJ
iberica-427	73	5	body	body	NOUN
iberica-427	73	6	of	of	ADP
iberica-427	73	7	one	one	NUM
iberica-427	73	8	ad	ad	NOUN
iberica-427	73	9	has	have	VERB
iberica-427	73	10	136	136	NUM
iberica-427	73	11	words	word	NOUN
iberica-427	73	12	while	while	SCONJ
iberica-427	73	13	the	the	DET
iberica-427	73	14	small	small	ADJ
iberica-427	73	15	print	print	NOUN
iberica-427	73	16	of	of	ADP
iberica-427	73	17	the	the	DET
iberica-427	73	18	same	same	ADJ
iberica-427	73	19	ad	ad	NOUN
iberica-427	73	20	contains	contain	VERB
iberica-427	73	21	506	506	NUM
iberica-427	73	22	words	word	NOUN
iberica-427	73	23	;	;	PUNCT
iberica-427	73	24	in	in	ADP
iberica-427	73	25	another	another	DET
iberica-427	73	26	example	example	NOUN
iberica-427	73	27	,	,	PUNCT
iberica-427	73	28	the	the	DET
iberica-427	73	29	figures	figure	NOUN
iberica-427	73	30	are	be	AUX
iberica-427	73	31	31	31	NUM
iberica-427	73	32	and	and	CCONJ
iberica-427	73	33	131	131	NUM
iberica-427	73	34	words	word	NOUN
iberica-427	73	35	respectively	respectively	ADV
iberica-427	73	36	.	.	PUNCT
iberica-427	74	1	the	the	DET
iberica-427	74	2	difference	difference	NOUN
iberica-427	74	3	is	be	AUX
iberica-427	74	4	not	not	PART
iberica-427	74	5	always	always	ADV
iberica-427	74	6	so	so	ADV
iberica-427	74	7	great	great	ADJ
iberica-427	74	8	but	but	CCONJ
iberica-427	74	9	the	the	DET
iberica-427	74	10	small	small	ADJ
iberica-427	74	11	print	print	NOUN
iberica-427	74	12	always	always	ADV
iberica-427	74	13	contains	contain	VERB
iberica-427	74	14	more	more	ADJ
iberica-427	74	15	words	word	NOUN
iberica-427	74	16	than	than	ADP
iberica-427	74	17	the	the	DET
iberica-427	74	18	main	main	ADJ
iberica-427	74	19	body	body	NOUN
iberica-427	74	20	.	.	PUNCT
iberica-427	75	1	this	this	DET
iberica-427	75	2	division	division	NOUN
iberica-427	75	3	into	into	ADP
iberica-427	75	4	the	the	DET
iberica-427	75	5	main	main	ADJ
iberica-427	75	6	part	part	NOUN
iberica-427	75	7	and	and	CCONJ
iberica-427	75	8	the	the	DET
iberica-427	75	9	small	small	ADJ
iberica-427	75	10	print	print	NOUN
iberica-427	75	11	was	be	AUX
iberica-427	75	12	observed	observe	VERB
iberica-427	75	13	in	in	ADP
iberica-427	75	14	80	80	NUM
iberica-427	75	15	%	%	NOUN
iberica-427	75	16	of	of	ADP
iberica-427	75	17	the	the	DET
iberica-427	75	18	corpus	corpus	NOUN
iberica-427	75	19	.	.	PUNCT
iberica-427	76	1	of	of	ADP
iberica-427	76	2	the	the	DET
iberica-427	76	3	remaining	remain	VERB
iberica-427	76	4	ads	ad	NOUN
iberica-427	76	5	,	,	PUNCT
iberica-427	76	6	some	some	PRON
iberica-427	76	7	presented	present	VERB
iberica-427	76	8	a	a	DET
iberica-427	76	9	different	different	ADJ
iberica-427	76	10	type	type	NOUN
iberica-427	76	11	of	of	ADP
iberica-427	76	12	division	division	NOUN
iberica-427	76	13	,	,	PUNCT
iberica-427	76	14	in	in	ADP
iberica-427	76	15	which	which	PRON
iberica-427	76	16	the	the	DET
iberica-427	76	17	bottom	bottom	ADJ
iberica-427	76	18	part	part	NOUN
iberica-427	76	19	of	of	ADP
iberica-427	76	20	the	the	DET
iberica-427	76	21	ad	ad	NOUN
iberica-427	76	22	consisted	consist	VERB
iberica-427	76	23	of	of	ADP
iberica-427	76	24	a	a	DET
iberica-427	76	25	coupon	coupon	NOUN
iberica-427	76	26	which	which	PRON
iberica-427	76	27	could	could	AUX
iberica-427	76	28	be	be	AUX
iberica-427	76	29	sent	send	VERB
iberica-427	76	30	off	off	ADP
iberica-427	76	31	to	to	PART
iberica-427	76	32	request	request	VERB
iberica-427	76	33	further	further	ADJ
iberica-427	76	34	details	detail	NOUN
iberica-427	76	35	of	of	ADP
iberica-427	76	36	the	the	DET
iberica-427	76	37	product	product	NOUN
iberica-427	76	38	.	.	PUNCT
iberica-427	77	1	these	these	DET
iberica-427	77	2	ads	ad	NOUN
iberica-427	77	3	lacked	lack	VERB
iberica-427	77	4	the	the	DET
iberica-427	77	5	kind	kind	NOUN
iberica-427	77	6	of	of	ADP
iberica-427	77	7	detailed	detailed	ADJ
iberica-427	77	8	information	information	NOUN
iberica-427	77	9	regarding	regard	VERB
iberica-427	77	10	terms	term	NOUN
iberica-427	77	11	and	and	CCONJ
iberica-427	77	12	conditions	condition	NOUN
iberica-427	77	13	normally	normally	ADV
iberica-427	77	14	found	find	VERB
iberica-427	77	15	in	in	ADP
iberica-427	77	16	the	the	DET
iberica-427	77	17	small	small	ADJ
iberica-427	77	18	print	print	NOUN
iberica-427	77	19	–	–	PUNCT
iberica-427	77	20	presumably	presumably	ADV
iberica-427	77	21	this	this	DET
iberica-427	77	22	information	information	NOUN
iberica-427	77	23	would	would	AUX
iberica-427	77	24	be	be	AUX
iberica-427	77	25	sent	send	VERB
iberica-427	77	26	to	to	ADP
iberica-427	77	27	those	those	DET
iberica-427	77	28	customers	customer	NOUN
iberica-427	77	29	who	who	PRON
iberica-427	77	30	requested	request	VERB
iberica-427	77	31	further	further	ADJ
iberica-427	77	32	details	detail	NOUN
iberica-427	77	33	.	.	PUNCT
iberica-427	78	1	the	the	DET
iberica-427	78	2	use	use	NOUN
iberica-427	78	3	of	of	ADP
iberica-427	78	4	the	the	DET
iberica-427	78	5	coupon	coupon	NOUN
iberica-427	78	6	did	do	AUX
iberica-427	78	7	not	not	PART
iberica-427	78	8	appear	appear	VERB
iberica-427	78	9	to	to	PART
iberica-427	78	10	be	be	AUX
iberica-427	78	11	determined	determine	VERB
iberica-427	78	12	by	by	ADP
iberica-427	78	13	the	the	DET
iberica-427	78	14	product	product	NOUN
iberica-427	78	15	type	type	NOUN
iberica-427	78	16	.	.	PUNCT
iberica-427	79	1	the	the	DET
iberica-427	79	2	information	information	NOUN
iberica-427	79	3	given	give	VERB
iberica-427	79	4	in	in	ADP
iberica-427	79	5	the	the	DET
iberica-427	79	6	ads	ad	NOUN
iberica-427	79	7	can	can	AUX
iberica-427	79	8	be	be	AUX
iberica-427	79	9	divided	divide	VERB
iberica-427	79	10	into	into	ADP
iberica-427	79	11	three	three	NUM
iberica-427	79	12	main	main	ADJ
iberica-427	79	13	categories	category	NOUN
iberica-427	79	14	:	:	PUNCT
iberica-427	79	15	a	a	X
iberica-427	79	16	)	)	PUNCT
iberica-427	79	17	information	information	NOUN
iberica-427	79	18	about	about	ADP
iberica-427	79	19	the	the	DET
iberica-427	79	20	advertiser	advertiser	NOUN
iberica-427	79	21	provided	provide	VERB
iberica-427	79	22	for	for	ADP
iberica-427	79	23	identification	identification	NOUN
iberica-427	79	24	purposes	purpose	NOUN
iberica-427	79	25	,	,	PUNCT
iberica-427	79	26	largely	largely	ADV
iberica-427	79	27	limited	limited	ADJ
iberica-427	79	28	to	to	ADP
iberica-427	79	29	the	the	DET
iberica-427	79	30	small	small	ADJ
iberica-427	79	31	print	print	NOUN
iberica-427	79	32	;	;	PUNCT
iberica-427	79	33	b	b	X
iberica-427	79	34	)	)	PUNCT
iberica-427	79	35	the	the	DET
iberica-427	79	36	product	product	NOUN
iberica-427	79	37	type	type	NOUN
iberica-427	79	38	and	and	CCONJ
iberica-427	79	39	its	its	PRON
iberica-427	79	40	characteristics	characteristic	NOUN
iberica-427	79	41	,	,	PUNCT
iberica-427	79	42	in	in	ADP
iberica-427	79	43	particular	particular	ADJ
iberica-427	79	44	the	the	DET
iberica-427	79	45	product	product	NOUN
iberica-427	79	46	’s	’s	PART
iberica-427	79	47	terms	term	NOUN
iberica-427	79	48	and	and	CCONJ
iberica-427	79	49	conditions	condition	NOUN
iberica-427	79	50	;	;	PUNCT
iberica-427	79	51	and	and	CCONJ
iberica-427	79	52	c	c	X
iberica-427	79	53	)	)	PUNCT
iberica-427	79	54	contact	contact	NOUN
iberica-427	79	55	details	detail	NOUN
iberica-427	79	56	specifying	specify	VERB
iberica-427	79	57	how	how	SCONJ
iberica-427	79	58	the	the	DET
iberica-427	79	59	reader	reader	NOUN
iberica-427	79	60	can	can	AUX
iberica-427	79	61	contact	contact	VERB
iberica-427	79	62	the	the	DET
iberica-427	79	63	advertiser	advertiser	NOUN
iberica-427	79	64	.	.	PUNCT
iberica-427	80	1	the	the	DET
iberica-427	80	2	use	use	NOUN
iberica-427	80	3	of	of	ADP
iberica-427	80	4	images	image	NOUN
iberica-427	80	5	,	,	PUNCT
iberica-427	80	6	words	word	NOUN
iberica-427	80	7	and	and	CCONJ
iberica-427	80	8	numbers	number	NOUN
iberica-427	80	9	cook	cook	VERB
iberica-427	80	10	(	(	PUNCT
iberica-427	80	11	1992	1992	NUM
iberica-427	80	12	:	:	PUNCT
iberica-427	80	13	37	37	NUM
iberica-427	80	14	)	)	PUNCT
iberica-427	80	15	uses	use	VERB
iberica-427	80	16	the	the	DET
iberica-427	80	17	term	term	NOUN
iberica-427	80	18	“	"	PUNCT
iberica-427	80	19	modes	mode	NOUN
iberica-427	80	20	of	of	ADP
iberica-427	80	21	communication	communication	NOUN
iberica-427	80	22	”	"	PUNCT
iberica-427	80	23	to	to	PART
iberica-427	80	24	refer	refer	VERB
iberica-427	80	25	to	to	ADP
iberica-427	80	26	the	the	DET
iberica-427	80	27	use	use	NOUN
iberica-427	80	28	of	of	ADP
iberica-427	80	29	music	music	NOUN
iberica-427	80	30	,	,	PUNCT
iberica-427	80	31	pictures	picture	NOUN
iberica-427	80	32	and	and	CCONJ
iberica-427	80	33	language	language	NOUN
iberica-427	80	34	in	in	ADP
iberica-427	80	35	the	the	DET
iberica-427	80	36	transmission	transmission	NOUN
iberica-427	80	37	of	of	ADP
iberica-427	80	38	advertising	advertising	NOUN
iberica-427	80	39	messages	message	NOUN
iberica-427	80	40	.	.	PUNCT
iberica-427	81	1	it	it	PRON
iberica-427	81	2	is	be	AUX
iberica-427	81	3	common	common	ADJ
iberica-427	81	4	to	to	PART
iberica-427	81	5	see	see	VERB
iberica-427	81	6	a	a	DET
iberica-427	81	7	mixture	mixture	NOUN
iberica-427	81	8	of	of	ADP
iberica-427	81	9	words	word	NOUN
iberica-427	81	10	,	,	PUNCT
iberica-427	81	11	numbers	number	NOUN
iberica-427	81	12	and	and	CCONJ
iberica-427	81	13	images	image	NOUN
iberica-427	81	14	in	in	ADP
iberica-427	81	15	press	press	NOUN
iberica-427	81	16	ads	ad	NOUN
iberica-427	81	17	.	.	PUNCT
iberica-427	82	1	iconographic	iconographic	ADJ
iberica-427	82	2	images	image	NOUN
iberica-427	82	3	(	(	PUNCT
iberica-427	82	4	ferraz	ferraz	PROPN
iberica-427	82	5	martínez	martínez	PROPN
iberica-427	82	6	,	,	PUNCT
iberica-427	82	7	1993	1993	NUM
iberica-427	82	8	)	)	PUNCT
iberica-427	82	9	,	,	PUNCT
iberica-427	82	10	with	with	ADP
iberica-427	82	11	their	their	PRON
iberica-427	82	12	power	power	NOUN
iberica-427	82	13	to	to	PART
iberica-427	82	14	convey	convey	VERB
iberica-427	82	15	a	a	DET
iberica-427	82	16	set	set	NOUN
iberica-427	82	17	of	of	ADP
iberica-427	82	18	values	value	NOUN
iberica-427	82	19	to	to	PART
iberica-427	82	20	be	be	AUX
iberica-427	82	21	associated	associate	VERB
iberica-427	82	22	with	with	ADP
iberica-427	82	23	the	the	DET
iberica-427	82	24	product	product	NOUN
iberica-427	82	25	,	,	PUNCT
iberica-427	82	26	are	be	AUX
iberica-427	82	27	increasingly	increasingly	ADV
iberica-427	82	28	important	important	ADJ
iberica-427	82	29	.	.	PUNCT
iberica-427	83	1	in	in	ADP
iberica-427	83	2	some	some	DET
iberica-427	83	3	sectors	sector	NOUN
iberica-427	83	4	,	,	PUNCT
iberica-427	83	5	such	such	ADJ
iberica-427	83	6	as	as	ADP
iberica-427	83	7	cosmetics	cosmetic	NOUN
iberica-427	83	8	,	,	PUNCT
iberica-427	83	9	the	the	DET
iberica-427	83	10	image	image	NOUN
iberica-427	83	11	is	be	AUX
iberica-427	83	12	accompanied	accompany	VERB
iberica-427	83	13	by	by	ADP
iberica-427	83	14	little	little	ADJ
iberica-427	83	15	or	or	CCONJ
iberica-427	83	16	no	no	PRON
iberica-427	83	17	text	text	NOUN
iberica-427	83	18	and	and	CCONJ
iberica-427	83	19	the	the	DET
iberica-427	83	20	message	message	NOUN
iberica-427	83	21	is	be	AUX
iberica-427	83	22	transmitted	transmit	VERB
iberica-427	83	23	by	by	ADP
iberica-427	83	24	the	the	DET
iberica-427	83	25	connotative	connotative	ADJ
iberica-427	83	26	power	power	NOUN
iberica-427	83	27	of	of	ADP
iberica-427	83	28	the	the	DET
iberica-427	83	29	values	value	NOUN
iberica-427	83	30	associated	associate	VERB
iberica-427	83	31	with	with	ADP
iberica-427	83	32	the	the	DET
iberica-427	83	33	image	image	NOUN
iberica-427	83	34	.	.	PUNCT
iberica-427	84	1	while	while	SCONJ
iberica-427	84	2	the	the	DET
iberica-427	84	3	image	image	NOUN
iberica-427	84	4	used	use	VERB
iberica-427	84	5	in	in	ADP
iberica-427	84	6	an	an	DET
iberica-427	84	7	ad	ad	NOUN
iberica-427	84	8	is	be	AUX
iberica-427	84	9	undoubtedly	undoubtedly	ADV
iberica-427	84	10	one	one	NUM
iberica-427	84	11	of	of	ADP
iberica-427	84	12	the	the	DET
iberica-427	84	13	most	most	ADV
iberica-427	84	14	powerful	powerful	ADJ
iberica-427	84	15	mechanisms	mechanism	NOUN
iberica-427	84	16	by	by	ADP
iberica-427	84	17	which	which	PRON
iberica-427	84	18	the	the	DET
iberica-427	84	19	message	message	NOUN
iberica-427	84	20	is	be	AUX
iberica-427	84	21	conveyed	convey	VERB
iberica-427	84	22	,	,	PUNCT
iberica-427	84	23	the	the	DET
iberica-427	84	24	written	write	VERB
iberica-427	84	25	word	word	NOUN
iberica-427	84	26	is	be	AUX
iberica-427	84	27	also	also	ADV
iberica-427	84	28	important	important	ADJ
iberica-427	84	29	.	.	PUNCT
iberica-427	85	1	by	by	ADP
iberica-427	85	2	contrast	contrast	NOUN
iberica-427	85	3	with	with	ADP
iberica-427	85	4	the	the	DET
iberica-427	85	5	image	image	NOUN
iberica-427	85	6	,	,	PUNCT
iberica-427	85	7	tacitly	tacitly	ADV
iberica-427	85	8	accepted	accept	VERB
iberica-427	85	9	by	by	ADP
iberica-427	85	10	the	the	DET
iberica-427	85	11	addressee	addressee	NOUN
iberica-427	85	12	as	as	ADP
iberica-427	85	13	the	the	DET
iberica-427	85	14	advertising	advertising	NOUN
iberica-427	85	15	of	of	ADP
iberica-427	85	16	financial	financial	ADJ
iberica-427	85	17	products	product	NOUN
iberica-427	85	18	ibérica	ibérica	PROPN
iberica-427	85	19	13	13	NUM
iberica-427	85	20	[	[	PUNCT
iberica-427	85	21	2007	2007	NUM
iberica-427	85	22	]	]	PUNCT
iberica-427	85	23	:	:	PUNCT
iberica-427	85	24	123	123	NUM
iberica-427	85	25	-	-	SYM
iberica-427	85	26	146	146	NUM
iberica-427	85	27	129	129	NUM
iberica-427	85	28	07	07	NUM
iberica-427	85	29	heather	heather	NOUN
iberica-427	85	30	adams.qxp	adams.qxp	PROPN
iberica-427	85	31	6/4/07	6/4/07	NUM
iberica-427	85	32	09:05	09:05	NUM
iberica-427	86	1	página	página	PROPN
iberica-427	86	2	129	129	NUM
iberica-427	86	3	often	often	ADV
iberica-427	86	4	being	be	AUX
iberica-427	86	5	associative	associative	ADJ
iberica-427	86	6	,	,	PUNCT
iberica-427	86	7	written	write	VERB
iberica-427	86	8	text	text	NOUN
iberica-427	86	9	is	be	AUX
iberica-427	86	10	perceived	perceive	VERB
iberica-427	86	11	as	as	ADP
iberica-427	86	12	being	be	AUX
iberica-427	86	13	more	more	ADV
iberica-427	86	14	objective	objective	ADJ
iberica-427	86	15	(	(	PUNCT
iberica-427	86	16	cook	cook	NOUN
iberica-427	86	17	,	,	PUNCT
iberica-427	86	18	1992	1992	NUM
iberica-427	86	19	)	)	PUNCT
iberica-427	86	20	.	.	PUNCT
iberica-427	87	1	in	in	ADP
iberica-427	87	2	order	order	NOUN
iberica-427	87	3	to	to	PART
iberica-427	87	4	serve	serve	VERB
iberica-427	87	5	the	the	DET
iberica-427	87	6	three	three	NUM
iberica-427	87	7	laws	law	NOUN
iberica-427	87	8	governing	govern	VERB
iberica-427	87	9	advertising	advertising	NOUN
iberica-427	87	10	language	language	NOUN
iberica-427	87	11	,	,	PUNCT
iberica-427	87	12	efficiency	efficiency	NOUN
iberica-427	87	13	,	,	PUNCT
iberica-427	87	14	freedom	freedom	NOUN
iberica-427	87	15	and	and	CCONJ
iberica-427	87	16	informative	informative	ADJ
iberica-427	87	17	economy	economy	NOUN
iberica-427	87	18	,	,	PUNCT
iberica-427	87	19	specified	specify	VERB
iberica-427	87	20	by	by	ADP
iberica-427	87	21	ferraz	ferraz	PROPN
iberica-427	87	22	martínez	martínez	PROPN
iberica-427	87	23	(	(	PUNCT
iberica-427	87	24	1993	1993	NUM
iberica-427	87	25	)	)	PUNCT
iberica-427	87	26	,	,	PUNCT
iberica-427	87	27	we	we	PRON
iberica-427	87	28	can	can	AUX
iberica-427	87	29	expect	expect	VERB
iberica-427	87	30	to	to	PART
iberica-427	87	31	find	find	VERB
iberica-427	87	32	a	a	DET
iberica-427	87	33	number	number	NOUN
iberica-427	87	34	of	of	ADP
iberica-427	87	35	features	feature	NOUN
iberica-427	87	36	including	include	VERB
iberica-427	87	37	heterogeneous	heterogeneous	ADJ
iberica-427	87	38	languages	language	NOUN
iberica-427	87	39	(	(	PUNCT
iberica-427	87	40	words	word	NOUN
iberica-427	87	41	,	,	PUNCT
iberica-427	87	42	images	image	NOUN
iberica-427	87	43	,	,	PUNCT
iberica-427	87	44	numbers	number	NOUN
iberica-427	87	45	,	,	PUNCT
iberica-427	87	46	foreign	foreign	ADJ
iberica-427	87	47	words	word	NOUN
iberica-427	87	48	,	,	PUNCT
iberica-427	87	49	multiple	multiple	ADJ
iberica-427	87	50	registers	register	NOUN
iberica-427	87	51	from	from	ADP
iberica-427	87	52	the	the	DET
iberica-427	87	53	most	most	ADV
iberica-427	87	54	formal	formal	ADJ
iberica-427	87	55	to	to	ADP
iberica-427	87	56	the	the	DET
iberica-427	87	57	most	most	ADV
iberica-427	87	58	colloquial	colloquial	NOUN
iberica-427	87	59	)	)	PUNCT
iberica-427	87	60	;	;	PUNCT
iberica-427	87	61	innovation	innovation	NOUN
iberica-427	87	62	to	to	ADP
iberica-427	87	63	the	the	DET
iberica-427	87	64	point	point	NOUN
iberica-427	87	65	of	of	ADP
iberica-427	87	66	breaking	break	VERB
iberica-427	87	67	linguistic	linguistic	ADJ
iberica-427	87	68	norms	norm	NOUN
iberica-427	87	69	,	,	PUNCT
iberica-427	87	70	including	include	VERB
iberica-427	87	71	neologisms	neologism	NOUN
iberica-427	87	72	and	and	CCONJ
iberica-427	87	73	innovative	innovative	ADJ
iberica-427	87	74	structures	structure	NOUN
iberica-427	87	75	,	,	PUNCT
iberica-427	87	76	and	and	CCONJ
iberica-427	87	77	short	short	ADJ
iberica-427	87	78	condensed	condense	VERB
iberica-427	87	79	texts	text	NOUN
iberica-427	87	80	in	in	ADP
iberica-427	87	81	which	which	PRON
iberica-427	87	82	unnecessary	unnecessary	ADJ
iberica-427	87	83	or	or	CCONJ
iberica-427	87	84	not	not	PART
iberica-427	87	85	very	very	ADV
iberica-427	87	86	informative	informative	ADJ
iberica-427	87	87	elements	element	NOUN
iberica-427	87	88	are	be	AUX
iberica-427	87	89	omitted	omit	VERB
iberica-427	87	90	.	.	PUNCT
iberica-427	88	1	this	this	DET
iberica-427	88	2	principle	principle	NOUN
iberica-427	88	3	of	of	ADP
iberica-427	88	4	economy	economy	NOUN
iberica-427	88	5	is	be	AUX
iberica-427	88	6	in	in	ADP
iberica-427	88	7	stark	stark	ADJ
iberica-427	88	8	contrast	contrast	NOUN
iberica-427	88	9	to	to	ADP
iberica-427	88	10	the	the	DET
iberica-427	88	11	high	high	ADJ
iberica-427	88	12	level	level	NOUN
iberica-427	88	13	of	of	ADP
iberica-427	88	14	repetition	repetition	NOUN
iberica-427	88	15	often	often	ADV
iberica-427	88	16	found	find	VERB
iberica-427	88	17	in	in	ADP
iberica-427	88	18	advertising	advertising	NOUN
iberica-427	88	19	language	language	NOUN
iberica-427	88	20	.	.	PUNCT
iberica-427	89	1	research	research	NOUN
iberica-427	89	2	carried	carry	VERB
iberica-427	89	3	out	out	ADP
iberica-427	89	4	in	in	ADP
iberica-427	89	5	2002	2002	NUM
iberica-427	89	6	for	for	ADP
iberica-427	89	7	the	the	DET
iberica-427	89	8	asa	asa	NOUN
iberica-427	89	9	on	on	ADP
iberica-427	89	10	the	the	DET
iberica-427	89	11	perception	perception	NOUN
iberica-427	89	12	of	of	ADP
iberica-427	89	13	advertising	advertising	NOUN
iberica-427	89	14	by	by	ADP
iberica-427	89	15	the	the	DET
iberica-427	89	16	public	public	NOUN
iberica-427	89	17	drew	draw	VERB
iberica-427	89	18	some	some	DET
iberica-427	89	19	interesting	interesting	ADJ
iberica-427	89	20	conclusions	conclusion	NOUN
iberica-427	89	21	for	for	ADP
iberica-427	89	22	the	the	DET
iberica-427	89	23	financial	financial	ADJ
iberica-427	89	24	products	product	NOUN
iberica-427	89	25	sector	sector	NOUN
iberica-427	89	26	.	.	PUNCT
iberica-427	90	1	the	the	DET
iberica-427	90	2	survey	survey	NOUN
iberica-427	90	3	shows	show	VERB
iberica-427	90	4	that	that	SCONJ
iberica-427	90	5	people	people	NOUN
iberica-427	90	6	consider	consider	VERB
iberica-427	90	7	ads	ad	NOUN
iberica-427	90	8	in	in	ADP
iberica-427	90	9	newspapers	newspaper	NOUN
iberica-427	90	10	as	as	ADP
iberica-427	90	11	a	a	DET
iberica-427	90	12	valuable	valuable	ADJ
iberica-427	90	13	source	source	NOUN
iberica-427	90	14	of	of	ADP
iberica-427	90	15	information	information	NOUN
iberica-427	90	16	,	,	PUNCT
iberica-427	90	17	whereas	whereas	SCONJ
iberica-427	90	18	ads	ad	NOUN
iberica-427	90	19	in	in	ADP
iberica-427	90	20	other	other	ADJ
iberica-427	90	21	media	medium	NOUN
iberica-427	90	22	,	,	PUNCT
iberica-427	90	23	such	such	ADJ
iberica-427	90	24	as	as	ADP
iberica-427	90	25	tv	tv	PROPN
iberica-427	90	26	and	and	CCONJ
iberica-427	90	27	cinema	cinema	NOUN
iberica-427	90	28	were	be	AUX
iberica-427	90	29	viewed	view	VERB
iberica-427	90	30	as	as	ADP
iberica-427	90	31	being	be	AUX
iberica-427	90	32	entertaining	entertain	VERB
iberica-427	90	33	rather	rather	ADV
iberica-427	90	34	than	than	ADP
iberica-427	90	35	informative	informative	ADJ
iberica-427	90	36	.	.	PUNCT
iberica-427	91	1	the	the	DET
iberica-427	91	2	tendency	tendency	NOUN
iberica-427	91	3	to	to	PART
iberica-427	91	4	see	see	VERB
iberica-427	91	5	newspaper	newspaper	NOUN
iberica-427	91	6	ads	ad	NOUN
iberica-427	91	7	as	as	ADP
iberica-427	91	8	a	a	DET
iberica-427	91	9	welcome	welcome	ADJ
iberica-427	91	10	source	source	NOUN
iberica-427	91	11	of	of	ADP
iberica-427	91	12	information	information	NOUN
iberica-427	91	13	on	on	ADP
iberica-427	91	14	products	product	NOUN
iberica-427	91	15	and	and	CCONJ
iberica-427	91	16	services	service	NOUN
iberica-427	91	17	was	be	AUX
iberica-427	91	18	particularly	particularly	ADV
iberica-427	91	19	true	true	ADJ
iberica-427	91	20	of	of	ADP
iberica-427	91	21	national	national	ADJ
iberica-427	91	22	newspapers	newspaper	NOUN
iberica-427	91	23	(	(	PUNCT
iberica-427	91	24	as	as	SCONJ
iberica-427	91	25	opposed	oppose	VERB
iberica-427	91	26	to	to	ADP
iberica-427	91	27	local	local	ADJ
iberica-427	91	28	or	or	CCONJ
iberica-427	91	29	regional	regional	ADJ
iberica-427	91	30	newspapers	newspaper	NOUN
iberica-427	91	31	)	)	PUNCT
iberica-427	91	32	.	.	PUNCT
iberica-427	92	1	block	block	PROPN
iberica-427	92	2	de	de	ADP
iberica-427	92	3	behar	behar	PROPN
iberica-427	92	4	’s	’s	PART
iberica-427	92	5	affirmation	affirmation	NOUN
iberica-427	92	6	(	(	PUNCT
iberica-427	92	7	1992	1992	NUM
iberica-427	92	8	)	)	PUNCT
iberica-427	92	9	that	that	SCONJ
iberica-427	92	10	the	the	DET
iberica-427	92	11	length	length	NOUN
iberica-427	92	12	of	of	ADP
iberica-427	92	13	text	text	NOUN
iberica-427	92	14	varies	vary	VERB
iberica-427	92	15	in	in	ADP
iberica-427	92	16	proportion	proportion	NOUN
iberica-427	92	17	to	to	ADP
iberica-427	92	18	the	the	DET
iberica-427	92	19	novelty	novelty	NOUN
iberica-427	92	20	of	of	ADP
iberica-427	92	21	the	the	DET
iberica-427	92	22	product	product	NOUN
iberica-427	92	23	,	,	PUNCT
iberica-427	92	24	and	and	CCONJ
iberica-427	92	25	that	that	SCONJ
iberica-427	92	26	the	the	DET
iberica-427	92	27	written	write	VERB
iberica-427	92	28	text	text	NOUN
iberica-427	92	29	in	in	ADP
iberica-427	92	30	an	an	DET
iberica-427	92	31	ad	ad	NOUN
iberica-427	92	32	for	for	ADP
iberica-427	92	33	a	a	DET
iberica-427	92	34	well	well	ADV
iberica-427	92	35	-	-	PUNCT
iberica-427	92	36	known	know	VERB
iberica-427	92	37	product	product	NOUN
iberica-427	92	38	will	will	AUX
iberica-427	92	39	tend	tend	VERB
iberica-427	92	40	to	to	PART
iberica-427	92	41	be	be	AUX
iberica-427	92	42	shorter	short	ADJ
iberica-427	92	43	than	than	ADP
iberica-427	92	44	that	that	PRON
iberica-427	92	45	of	of	ADP
iberica-427	92	46	an	an	DET
iberica-427	92	47	ad	ad	NOUN
iberica-427	92	48	for	for	ADP
iberica-427	92	49	a	a	DET
iberica-427	92	50	new	new	ADJ
iberica-427	92	51	product	product	NOUN
iberica-427	92	52	needing	need	VERB
iberica-427	92	53	a	a	DET
iberica-427	92	54	more	more	ADV
iberica-427	92	55	detailed	detailed	ADJ
iberica-427	92	56	explanation	explanation	NOUN
iberica-427	92	57	,	,	PUNCT
iberica-427	92	58	expresses	express	VERB
iberica-427	92	59	a	a	DET
iberica-427	92	60	related	related	ADJ
iberica-427	92	61	idea	idea	NOUN
iberica-427	92	62	.	.	PUNCT
iberica-427	93	1	the	the	DET
iberica-427	93	2	length	length	NOUN
iberica-427	93	3	of	of	ADP
iberica-427	93	4	written	write	VERB
iberica-427	93	5	text	text	NOUN
iberica-427	93	6	is	be	AUX
iberica-427	93	7	related	relate	VERB
iberica-427	93	8	to	to	ADP
iberica-427	93	9	the	the	DET
iberica-427	93	10	amount	amount	NOUN
iberica-427	93	11	of	of	ADP
iberica-427	93	12	information	information	NOUN
iberica-427	93	13	needed	need	VERB
iberica-427	93	14	to	to	PART
iberica-427	93	15	convey	convey	VERB
iberica-427	93	16	product	product	NOUN
iberica-427	93	17	details	detail	NOUN
iberica-427	93	18	to	to	ADP
iberica-427	93	19	the	the	DET
iberica-427	93	20	potential	potential	ADJ
iberica-427	93	21	consumer	consumer	NOUN
iberica-427	93	22	.	.	PUNCT
iberica-427	94	1	in	in	ADP
iberica-427	94	2	the	the	DET
iberica-427	94	3	case	case	NOUN
iberica-427	94	4	of	of	ADP
iberica-427	94	5	our	our	PRON
iberica-427	94	6	corpus	corpus	NOUN
iberica-427	94	7	,	,	PUNCT
iberica-427	94	8	the	the	DET
iberica-427	94	9	detailed	detailed	ADJ
iberica-427	94	10	information	information	NOUN
iberica-427	94	11	about	about	ADP
iberica-427	94	12	the	the	DET
iberica-427	94	13	product	product	NOUN
iberica-427	94	14	is	be	AUX
iberica-427	94	15	given	give	VERB
iberica-427	94	16	in	in	ADP
iberica-427	94	17	the	the	DET
iberica-427	94	18	small	small	ADJ
iberica-427	94	19	print	print	NOUN
iberica-427	94	20	,	,	PUNCT
iberica-427	94	21	which	which	PRON
iberica-427	94	22	typically	typically	ADV
iberica-427	94	23	includes	include	VERB
iberica-427	94	24	more	more	ADJ
iberica-427	94	25	written	write	VERB
iberica-427	94	26	text	text	NOUN
iberica-427	94	27	,	,	PUNCT
iberica-427	94	28	as	as	SCONJ
iberica-427	94	29	mentioned	mention	VERB
iberica-427	94	30	above	above	ADV
iberica-427	94	31	.	.	PUNCT
iberica-427	95	1	as	as	SCONJ
iberica-427	95	2	we	we	PRON
iberica-427	95	3	would	would	AUX
iberica-427	95	4	expect	expect	VERB
iberica-427	95	5	,	,	PUNCT
iberica-427	95	6	the	the	DET
iberica-427	95	7	messages	message	NOUN
iberica-427	95	8	contained	contain	VERB
iberica-427	95	9	in	in	ADP
iberica-427	95	10	our	our	PRON
iberica-427	95	11	corpus	corpu	NOUN
iberica-427	95	12	were	be	AUX
iberica-427	95	13	presented	present	VERB
iberica-427	95	14	using	use	VERB
iberica-427	95	15	a	a	DET
iberica-427	95	16	mixture	mixture	NOUN
iberica-427	95	17	of	of	ADP
iberica-427	95	18	words	word	NOUN
iberica-427	95	19	,	,	PUNCT
iberica-427	95	20	images	image	NOUN
iberica-427	95	21	and	and	CCONJ
iberica-427	95	22	numbers	number	NOUN
iberica-427	95	23	.	.	PUNCT
iberica-427	96	1	although	although	SCONJ
iberica-427	96	2	not	not	PART
iberica-427	96	3	all	all	DET
iberica-427	96	4	the	the	DET
iberica-427	96	5	ads	ad	NOUN
iberica-427	96	6	included	include	VERB
iberica-427	96	7	images	image	NOUN
iberica-427	96	8	,	,	PUNCT
iberica-427	96	9	over	over	ADP
iberica-427	96	10	60	60	NUM
iberica-427	96	11	%	%	NOUN
iberica-427	96	12	of	of	ADP
iberica-427	96	13	the	the	DET
iberica-427	96	14	corpus	corpus	NOUN
iberica-427	96	15	included	include	VERB
iberica-427	96	16	iconographic	iconographic	ADJ
iberica-427	96	17	images	image	NOUN
iberica-427	96	18	of	of	ADP
iberica-427	96	19	some	some	DET
iberica-427	96	20	kind	kind	NOUN
iberica-427	96	21	,	,	PUNCT
iberica-427	96	22	always	always	ADV
iberica-427	96	23	located	locate	VERB
iberica-427	96	24	in	in	ADP
iberica-427	96	25	the	the	DET
iberica-427	96	26	main	main	ADJ
iberica-427	96	27	body	body	NOUN
iberica-427	96	28	.	.	PUNCT
iberica-427	97	1	given	give	VERB
iberica-427	97	2	the	the	DET
iberica-427	97	3	highly	highly	ADV
iberica-427	97	4	associative	associative	ADJ
iberica-427	97	5	nature	nature	NOUN
iberica-427	97	6	of	of	ADP
iberica-427	97	7	this	this	DET
iberica-427	97	8	type	type	NOUN
iberica-427	97	9	of	of	ADP
iberica-427	97	10	element	element	NOUN
iberica-427	97	11	in	in	ADP
iberica-427	97	12	an	an	DET
iberica-427	97	13	ad	ad	NOUN
iberica-427	97	14	,	,	PUNCT
iberica-427	97	15	it	it	PRON
iberica-427	97	16	constitutes	constitute	VERB
iberica-427	97	17	a	a	DET
iberica-427	97	18	powerful	powerful	ADJ
iberica-427	97	19	tool	tool	NOUN
iberica-427	97	20	for	for	ADP
iberica-427	97	21	transmitting	transmit	VERB
iberica-427	97	22	the	the	DET
iberica-427	97	23	values	value	NOUN
iberica-427	97	24	which	which	PRON
iberica-427	97	25	the	the	DET
iberica-427	97	26	advertiser	advertiser	NOUN
iberica-427	97	27	wishes	wish	VERB
iberica-427	97	28	the	the	DET
iberica-427	97	29	reader	reader	NOUN
iberica-427	97	30	to	to	PART
iberica-427	97	31	associate	associate	VERB
iberica-427	97	32	the	the	DET
iberica-427	97	33	product	product	NOUN
iberica-427	97	34	.	.	PUNCT
iberica-427	98	1	these	these	DET
iberica-427	98	2	values	value	NOUN
iberica-427	98	3	largely	largely	ADV
iberica-427	98	4	coincide	coincide	VERB
iberica-427	98	5	in	in	ADP
iberica-427	98	6	our	our	PRON
iberica-427	98	7	corpus	corpus	NOUN
iberica-427	98	8	with	with	ADP
iberica-427	98	9	those	those	PRON
iberica-427	98	10	transmitted	transmit	VERB
iberica-427	98	11	by	by	ADP
iberica-427	98	12	connotative	connotative	ADJ
iberica-427	98	13	language	language	NOUN
iberica-427	98	14	in	in	ADP
iberica-427	98	15	the	the	DET
iberica-427	98	16	main	main	ADJ
iberica-427	98	17	body	body	NOUN
iberica-427	98	18	of	of	ADP
iberica-427	98	19	the	the	DET
iberica-427	98	20	ads	ad	NOUN
iberica-427	98	21	,	,	PUNCT
iberica-427	98	22	as	as	SCONJ
iberica-427	98	23	described	describe	VERB
iberica-427	98	24	below	below	ADV
iberica-427	98	25	.	.	PUNCT
iberica-427	99	1	another	another	DET
iberica-427	99	2	central	central	ADJ
iberica-427	99	3	element	element	NOUN
iberica-427	99	4	in	in	ADP
iberica-427	99	5	the	the	DET
iberica-427	99	6	transmission	transmission	NOUN
iberica-427	99	7	of	of	ADP
iberica-427	99	8	the	the	DET
iberica-427	99	9	message	message	NOUN
iberica-427	99	10	in	in	ADP
iberica-427	99	11	the	the	DET
iberica-427	99	12	advertising	advertising	NOUN
iberica-427	99	13	of	of	ADP
iberica-427	99	14	financial	financial	ADJ
iberica-427	99	15	products	product	NOUN
iberica-427	99	16	is	be	AUX
iberica-427	99	17	the	the	DET
iberica-427	99	18	use	use	NOUN
iberica-427	99	19	of	of	ADP
iberica-427	99	20	numbers	number	NOUN
iberica-427	99	21	.	.	PUNCT
iberica-427	100	1	product	product	NOUN
iberica-427	100	2	characteristics	characteristic	NOUN
iberica-427	100	3	are	be	AUX
iberica-427	100	4	largely	largely	ADV
iberica-427	100	5	defined	define	VERB
iberica-427	100	6	and	and	CCONJ
iberica-427	100	7	described	describe	VERB
iberica-427	100	8	in	in	ADP
iberica-427	100	9	numerical	numerical	ADJ
iberica-427	100	10	terms	term	NOUN
iberica-427	100	11	,	,	PUNCT
iberica-427	100	12	given	give	VERB
iberica-427	100	13	the	the	DET
iberica-427	100	14	importance	importance	NOUN
iberica-427	100	15	of	of	ADP
iberica-427	100	16	data	datum	NOUN
iberica-427	100	17	such	such	ADJ
iberica-427	100	18	as	as	ADP
iberica-427	100	19	the	the	DET
iberica-427	100	20	interest	interest	NOUN
iberica-427	100	21	rate	rate	NOUN
iberica-427	100	22	applied	apply	VERB
iberica-427	100	23	,	,	PUNCT
iberica-427	100	24	the	the	DET
iberica-427	100	25	term	term	NOUN
iberica-427	100	26	or	or	CCONJ
iberica-427	100	27	duration	duration	NOUN
iberica-427	100	28	of	of	ADP
iberica-427	100	29	h.	h.	PROPN
iberica-427	100	30	adams	adams	PROPN
iberica-427	100	31	&	&	CCONJ
iberica-427	100	32	l.	l.	PROPN
iberica-427	100	33	cruz	cruz	PROPN
iberica-427	100	34	garcía	garcía	PROPN
iberica-427	100	35	130	130	NUM
iberica-427	100	36	ibérica	ibérica	NOUN
iberica-427	100	37	13	13	NUM
iberica-427	100	38	[	[	PUNCT
iberica-427	100	39	2007	2007	NUM
iberica-427	100	40	]	]	PUNCT
iberica-427	100	41	:	:	PUNCT
iberica-427	100	42	123	123	NUM
iberica-427	100	43	-	-	SYM
iberica-427	100	44	146	146	NUM
iberica-427	100	45	07	07	NUM
iberica-427	100	46	heather	heather	NOUN
iberica-427	100	47	adams.qxp	adams.qxp	PROPN
iberica-427	100	48	6/4/07	6/4/07	NUM
iberica-427	100	49	09:05	09:05	NUM
iberica-427	101	1	página	página	PROPN
iberica-427	101	2	130	130	NUM
iberica-427	101	3	the	the	DET
iberica-427	101	4	product	product	NOUN
iberica-427	101	5	,	,	PUNCT
iberica-427	101	6	together	together	ADV
iberica-427	101	7	with	with	ADP
iberica-427	101	8	starting	starting	NOUN
iberica-427	101	9	and	and	CCONJ
iberica-427	101	10	redemption	redemption	NOUN
iberica-427	101	11	dates	date	NOUN
iberica-427	101	12	.	.	PUNCT
iberica-427	102	1	in	in	ADP
iberica-427	102	2	those	those	DET
iberica-427	102	3	ads	ad	NOUN
iberica-427	102	4	in	in	ADP
iberica-427	102	5	which	which	PRON
iberica-427	102	6	comparisons	comparison	NOUN
iberica-427	102	7	are	be	AUX
iberica-427	102	8	drawn	draw	VERB
iberica-427	102	9	between	between	ADP
iberica-427	102	10	different	different	ADJ
iberica-427	102	11	products	product	NOUN
iberica-427	102	12	,	,	PUNCT
iberica-427	102	13	comparisons	comparison	NOUN
iberica-427	102	14	are	be	AUX
iberica-427	102	15	almost	almost	ADV
iberica-427	102	16	always	always	ADV
iberica-427	102	17	based	base	VERB
iberica-427	102	18	on	on	ADP
iberica-427	102	19	figures	figure	NOUN
iberica-427	102	20	,	,	PUNCT
iberica-427	102	21	typically	typically	ADV
iberica-427	102	22	the	the	DET
iberica-427	102	23	interest	interest	NOUN
iberica-427	102	24	rate	rate	NOUN
iberica-427	102	25	applied	apply	VERB
iberica-427	102	26	.	.	PUNCT
iberica-427	103	1	thus	thus	ADV
iberica-427	103	2	,	,	PUNCT
iberica-427	103	3	we	we	PRON
iberica-427	103	4	see	see	VERB
iberica-427	103	5	,	,	PUNCT
iberica-427	103	6	in	in	ADP
iberica-427	103	7	five	five	NUM
iberica-427	103	8	different	different	ADJ
iberica-427	103	9	ads	ad	NOUN
iberica-427	103	10	,	,	PUNCT
iberica-427	103	11	tables	table	NOUN
iberica-427	103	12	comparing	compare	VERB
iberica-427	103	13	the	the	DET
iberica-427	103	14	rates	rate	NOUN
iberica-427	103	15	of	of	ADP
iberica-427	103	16	the	the	DET
iberica-427	103	17	advertised	advertised	ADJ
iberica-427	103	18	products	product	NOUN
iberica-427	103	19	with	with	ADP
iberica-427	103	20	one	one	NUM
iberica-427	103	21	or	or	CCONJ
iberica-427	103	22	more	more	ADJ
iberica-427	103	23	competitors	competitor	NOUN
iberica-427	103	24	,	,	PUNCT
iberica-427	103	25	where	where	SCONJ
iberica-427	103	26	the	the	DET
iberica-427	103	27	comparison	comparison	NOUN
iberica-427	103	28	is	be	AUX
iberica-427	103	29	expressed	express	VERB
iberica-427	103	30	solely	solely	ADV
iberica-427	103	31	in	in	ADP
iberica-427	103	32	numbers	number	NOUN
iberica-427	103	33	.	.	PUNCT
iberica-427	104	1	in	in	ADP
iberica-427	104	2	some	some	DET
iberica-427	104	3	cases	case	NOUN
iberica-427	104	4	,	,	PUNCT
iberica-427	104	5	such	such	ADJ
iberica-427	104	6	as	as	ADP
iberica-427	104	7	ads	ad	NOUN
iberica-427	104	8	for	for	ADP
iberica-427	104	9	mortgages	mortgage	NOUN
iberica-427	104	10	,	,	PUNCT
iberica-427	104	11	the	the	DET
iberica-427	104	12	small	small	ADJ
iberica-427	104	13	print	print	NOUN
iberica-427	104	14	includes	include	VERB
iberica-427	104	15	an	an	DET
iberica-427	104	16	example	example	NOUN
iberica-427	104	17	of	of	ADP
iberica-427	104	18	the	the	DET
iberica-427	104	19	payment	payment	NOUN
iberica-427	104	20	schedule	schedule	NOUN
iberica-427	104	21	applicable	applicable	ADJ
iberica-427	104	22	,	,	PUNCT
iberica-427	104	23	as	as	SCONJ
iberica-427	104	24	the	the	DET
iberica-427	104	25	following	follow	VERB
iberica-427	104	26	extract	extract	NOUN
iberica-427	104	27	shows	show	VERB
iberica-427	104	28	:	:	PUNCT
iberica-427	104	29	typical	typical	ADJ
iberica-427	104	30	example	example	NOUN
iberica-427	104	31	:	:	PUNCT
iberica-427	104	32	based	base	VERB
iberica-427	104	33	on	on	ADP
iberica-427	104	34	a	a	DET
iberica-427	104	35	flexible	flexible	ADJ
iberica-427	104	36	mortgage	mortgage	NOUN
iberica-427	104	37	of	of	ADP
iberica-427	104	38	£	£	SYM
iberica-427	104	39	85,000	85,000	NUM
iberica-427	104	40	over	over	ADP
iberica-427	104	41	20	20	NUM
iberica-427	104	42	years	year	NOUN
iberica-427	104	43	on	on	ADP
iberica-427	104	44	a	a	DET
iberica-427	104	45	property	property	NOUN
iberica-427	104	46	worth	worth	ADJ
iberica-427	104	47	£	£	SYM
iberica-427	104	48	132,812.50	132,812.50	NUM
iberica-427	104	49	.	.	PUNCT
iberica-427	105	1	if	if	SCONJ
iberica-427	105	2	6	6	NUM
iberica-427	105	3	monthly	monthly	ADJ
iberica-427	105	4	payments	payment	NOUN
iberica-427	105	5	of	of	ADP
iberica-427	105	6	£	£	SYM
iberica-427	105	7	488.13	488.13	NUM
iberica-427	105	8	are	be	AUX
iberica-427	105	9	made	make	VERB
iberica-427	105	10	,	,	PUNCT
iberica-427	105	11	then	then	ADV
iberica-427	105	12	30	30	NUM
iberica-427	105	13	monthly	monthly	ADJ
iberica-427	105	14	payments	payment	NOUN
iberica-427	105	15	of	of	ADP
iberica-427	105	16	£	£	SYM
iberica-427	105	17	556.99	556.99	NUM
iberica-427	105	18	,	,	PUNCT
iberica-427	105	19	then	then	ADV
iberica-427	105	20	203	203	NUM
iberica-427	105	21	monthly	monthly	ADJ
iberica-427	105	22	payments	payment	NOUN
iberica-427	105	23	of	of	ADP
iberica-427	105	24	£	£	SYM
iberica-427	105	25	563.55	563.55	NUM
iberica-427	105	26	and	and	CCONJ
iberica-427	105	27	a	a	DET
iberica-427	105	28	final	final	ADJ
iberica-427	105	29	payment	payment	NOUN
iberica-427	105	30	of	of	ADP
iberica-427	105	31	£	£	SYM
iberica-427	105	32	561.66	561.66	NUM
iberica-427	105	33	,	,	PUNCT
iberica-427	105	34	total	total	ADJ
iberica-427	105	35	payable	payable	ADJ
iberica-427	105	36	would	would	AUX
iberica-427	105	37	be	be	AUX
iberica-427	105	38	£	£	SYM
iberica-427	105	39	134,685.79	134,685.79	NUM
iberica-427	105	40	.	.	PUNCT
iberica-427	106	1	as	as	SCONJ
iberica-427	106	2	we	we	PRON
iberica-427	106	3	shall	shall	AUX
iberica-427	106	4	see	see	VERB
iberica-427	106	5	below	below	ADV
iberica-427	106	6	,	,	PUNCT
iberica-427	106	7	this	this	DET
iberica-427	106	8	tendency	tendency	NOUN
iberica-427	106	9	to	to	PART
iberica-427	106	10	use	use	VERB
iberica-427	106	11	figures	figure	NOUN
iberica-427	106	12	to	to	PART
iberica-427	106	13	describe	describe	VERB
iberica-427	106	14	and	and	CCONJ
iberica-427	106	15	define	define	VERB
iberica-427	106	16	the	the	DET
iberica-427	106	17	product	product	NOUN
iberica-427	106	18	has	have	VERB
iberica-427	106	19	a	a	DET
iberica-427	106	20	direct	direct	ADJ
iberica-427	106	21	impact	impact	NOUN
iberica-427	106	22	on	on	ADP
iberica-427	106	23	the	the	DET
iberica-427	106	24	use	use	NOUN
iberica-427	106	25	of	of	ADP
iberica-427	106	26	adjectives	adjective	NOUN
iberica-427	106	27	,	,	PUNCT
iberica-427	106	28	normally	normally	ADV
iberica-427	106	29	used	use	VERB
iberica-427	106	30	extensively	extensively	ADV
iberica-427	106	31	in	in	ADP
iberica-427	106	32	ads	ad	NOUN
iberica-427	106	33	for	for	ADP
iberica-427	106	34	consumer	consumer	NOUN
iberica-427	106	35	products	product	NOUN
iberica-427	106	36	to	to	PART
iberica-427	106	37	give	give	VERB
iberica-427	106	38	product	product	NOUN
iberica-427	106	39	descriptions	description	NOUN
iberica-427	106	40	.	.	PUNCT
iberica-427	107	1	we	we	PRON
iberica-427	107	2	should	should	AUX
iberica-427	107	3	mention	mention	VERB
iberica-427	107	4	that	that	SCONJ
iberica-427	107	5	numbers	number	NOUN
iberica-427	107	6	were	be	AUX
iberica-427	107	7	found	find	VERB
iberica-427	107	8	both	both	PRON
iberica-427	107	9	in	in	ADP
iberica-427	107	10	the	the	DET
iberica-427	107	11	small	small	ADJ
iberica-427	107	12	print	print	NOUN
iberica-427	107	13	and	and	CCONJ
iberica-427	107	14	the	the	DET
iberica-427	107	15	main	main	ADJ
iberica-427	107	16	body	body	NOUN
iberica-427	107	17	sections	section	NOUN
iberica-427	107	18	of	of	ADP
iberica-427	107	19	the	the	DET
iberica-427	107	20	ads	ad	NOUN
iberica-427	107	21	in	in	ADP
iberica-427	107	22	our	our	PRON
iberica-427	107	23	corpus	corpus	NOUN
iberica-427	107	24	.	.	PUNCT
iberica-427	108	1	language	language	NOUN
iberica-427	108	2	functions	function	NOUN
iberica-427	108	3	in	in	ADP
iberica-427	108	4	financial	financial	ADJ
iberica-427	108	5	ads	ad	NOUN
iberica-427	108	6	as	as	ADV
iberica-427	108	7	far	far	ADV
iberica-427	108	8	as	as	SCONJ
iberica-427	108	9	language	language	NOUN
iberica-427	108	10	function	function	NOUN
iberica-427	108	11	is	be	AUX
iberica-427	108	12	concerned	concern	VERB
iberica-427	108	13	,	,	PUNCT
iberica-427	108	14	if	if	SCONJ
iberica-427	108	15	we	we	PRON
iberica-427	108	16	take	take	VERB
iberica-427	108	17	jakobson	jakobson	NOUN
iberica-427	108	18	’s	’s	PART
iberica-427	108	19	classification	classification	NOUN
iberica-427	108	20	(	(	PUNCT
iberica-427	108	21	1984	1984	NUM
iberica-427	108	22	)	)	PUNCT
iberica-427	108	23	as	as	ADP
iberica-427	108	24	a	a	DET
iberica-427	108	25	benchmark	benchmark	NOUN
iberica-427	108	26	,	,	PUNCT
iberica-427	108	27	consumer	consumer	NOUN
iberica-427	108	28	ads	ad	NOUN
iberica-427	108	29	typically	typically	ADV
iberica-427	108	30	include	include	VERB
iberica-427	108	31	language	language	NOUN
iberica-427	108	32	fulfilling	fulfil	VERB
iberica-427	108	33	the	the	DET
iberica-427	108	34	referential	referential	ADJ
iberica-427	108	35	function	function	NOUN
iberica-427	108	36	(	(	PUNCT
iberica-427	108	37	to	to	PART
iberica-427	108	38	describe	describe	VERB
iberica-427	108	39	the	the	DET
iberica-427	108	40	product	product	NOUN
iberica-427	108	41	)	)	PUNCT
iberica-427	108	42	,	,	PUNCT
iberica-427	108	43	the	the	DET
iberica-427	108	44	conative	conative	ADJ
iberica-427	108	45	or	or	CCONJ
iberica-427	108	46	,	,	PUNCT
iberica-427	108	47	in	in	ADP
iberica-427	108	48	bühler	bühler	PROPN
iberica-427	108	49	’s	’s	PART
iberica-427	108	50	terminology	terminology	NOUN
iberica-427	108	51	,	,	PUNCT
iberica-427	108	52	appellative	appellative	ADJ
iberica-427	108	53	,	,	PUNCT
iberica-427	108	54	function	function	NOUN
iberica-427	108	55	(	(	PUNCT
iberica-427	108	56	to	to	PART
iberica-427	108	57	catch	catch	VERB
iberica-427	108	58	the	the	DET
iberica-427	108	59	addressee	addressee	NOUN
iberica-427	108	60	’s	’s	PART
iberica-427	108	61	attention	attention	NOUN
iberica-427	108	62	)	)	PUNCT
iberica-427	108	63	and	and	CCONJ
iberica-427	108	64	the	the	DET
iberica-427	108	65	emotive	emotive	ADJ
iberica-427	108	66	,	,	PUNCT
iberica-427	108	67	or	or	CCONJ
iberica-427	108	68	expressive	expressive	ADJ
iberica-427	108	69	,	,	PUNCT
iberica-427	108	70	function	function	NOUN
iberica-427	108	71	(	(	PUNCT
iberica-427	108	72	to	to	PART
iberica-427	108	73	persuade	persuade	VERB
iberica-427	108	74	the	the	DET
iberica-427	108	75	potential	potential	ADJ
iberica-427	108	76	customer	customer	NOUN
iberica-427	108	77	)	)	PUNCT
iberica-427	108	78	.	.	PUNCT
iberica-427	109	1	the	the	DET
iberica-427	109	2	common	common	ADJ
iberica-427	109	3	denominator	denominator	NOUN
iberica-427	109	4	of	of	ADP
iberica-427	109	5	ads	ad	NOUN
iberica-427	109	6	of	of	ADP
iberica-427	109	7	all	all	DET
iberica-427	109	8	types	type	NOUN
iberica-427	109	9	is	be	AUX
iberica-427	109	10	the	the	DET
iberica-427	109	11	appellative	appellative	ADJ
iberica-427	109	12	function	function	NOUN
iberica-427	109	13	,	,	PUNCT
iberica-427	109	14	used	use	VERB
iberica-427	109	15	to	to	PART
iberica-427	109	16	attract	attract	VERB
iberica-427	109	17	the	the	DET
iberica-427	109	18	addressee	addressee	NOUN
iberica-427	109	19	.	.	PUNCT
iberica-427	110	1	cruz	cruz	PROPN
iberica-427	110	2	garcía	garcía	PROPN
iberica-427	110	3	(	(	PUNCT
iberica-427	110	4	2001	2001	NUM
iberica-427	110	5	)	)	PUNCT
iberica-427	110	6	considers	consider	VERB
iberica-427	110	7	that	that	SCONJ
iberica-427	110	8	the	the	DET
iberica-427	110	9	referential	referential	ADJ
iberica-427	110	10	function	function	NOUN
iberica-427	110	11	seems	seem	VERB
iberica-427	110	12	to	to	PART
iberica-427	110	13	be	be	AUX
iberica-427	110	14	predominant	predominant	ADJ
iberica-427	110	15	in	in	ADP
iberica-427	110	16	the	the	DET
iberica-427	110	17	promotion	promotion	NOUN
iberica-427	110	18	of	of	ADP
iberica-427	110	19	certain	certain	ADJ
iberica-427	110	20	types	type	NOUN
iberica-427	110	21	of	of	ADP
iberica-427	110	22	products	product	NOUN
iberica-427	110	23	where	where	SCONJ
iberica-427	110	24	detailed	detailed	ADJ
iberica-427	110	25	product	product	NOUN
iberica-427	110	26	description	description	NOUN
iberica-427	110	27	plays	play	VERB
iberica-427	110	28	a	a	DET
iberica-427	110	29	key	key	ADJ
iberica-427	110	30	role	role	NOUN
iberica-427	110	31	in	in	ADP
iberica-427	110	32	persuading	persuade	VERB
iberica-427	110	33	the	the	DET
iberica-427	110	34	would	would	AUX
iberica-427	110	35	-	-	PUNCT
iberica-427	110	36	be	be	AUX
iberica-427	110	37	purchaser	purchaser	NOUN
iberica-427	110	38	.	.	PUNCT
iberica-427	111	1	our	our	PRON
iberica-427	111	2	analysis	analysis	NOUN
iberica-427	111	3	of	of	ADP
iberica-427	111	4	the	the	DET
iberica-427	111	5	semantic	semantic	ADJ
iberica-427	111	6	content	content	NOUN
iberica-427	111	7	of	of	ADP
iberica-427	111	8	the	the	DET
iberica-427	111	9	language	language	NOUN
iberica-427	111	10	used	use	VERB
iberica-427	111	11	in	in	ADP
iberica-427	111	12	ads	ad	NOUN
iberica-427	111	13	for	for	ADP
iberica-427	111	14	financial	financial	ADJ
iberica-427	111	15	products	product	NOUN
iberica-427	111	16	shows	show	VERB
iberica-427	111	17	that	that	SCONJ
iberica-427	111	18	they	they	PRON
iberica-427	111	19	include	include	VERB
iberica-427	111	20	both	both	PRON
iberica-427	111	21	denotative	denotative	ADJ
iberica-427	111	22	and	and	CCONJ
iberica-427	111	23	connotative	connotative	ADJ
iberica-427	111	24	language	language	NOUN
iberica-427	111	25	.	.	PUNCT
iberica-427	112	1	however	however	ADV
iberica-427	112	2	,	,	PUNCT
iberica-427	112	3	the	the	DET
iberica-427	112	4	connotative	connotative	ADJ
iberica-427	112	5	language	language	NOUN
iberica-427	112	6	is	be	AUX
iberica-427	112	7	limited	limit	VERB
iberica-427	112	8	entirely	entirely	ADV
iberica-427	112	9	to	to	ADP
iberica-427	112	10	the	the	DET
iberica-427	112	11	main	main	ADJ
iberica-427	112	12	body	body	NOUN
iberica-427	112	13	of	of	ADP
iberica-427	112	14	the	the	DET
iberica-427	112	15	ads	ad	NOUN
iberica-427	112	16	;	;	PUNCT
iberica-427	112	17	the	the	DET
iberica-427	112	18	small	small	ADJ
iberica-427	112	19	print	print	NOUN
iberica-427	112	20	consists	consist	VERB
iberica-427	112	21	wholly	wholly	ADV
iberica-427	112	22	of	of	ADP
iberica-427	112	23	denotative	denotative	ADJ
iberica-427	112	24	,	,	PUNCT
iberica-427	112	25	objective	objective	ADJ
iberica-427	112	26	information	information	NOUN
iberica-427	112	27	.	.	PUNCT
iberica-427	113	1	the	the	DET
iberica-427	113	2	fact	fact	NOUN
iberica-427	113	3	that	that	SCONJ
iberica-427	113	4	the	the	DET
iberica-427	113	5	small	small	ADJ
iberica-427	113	6	print	print	NOUN
iberica-427	113	7	section	section	NOUN
iberica-427	113	8	contains	contain	VERB
iberica-427	113	9	more	more	ADJ
iberica-427	113	10	words	word	NOUN
iberica-427	113	11	than	than	ADP
iberica-427	113	12	the	the	DET
iberica-427	113	13	main	main	ADJ
iberica-427	113	14	body	body	NOUN
iberica-427	113	15	of	of	ADP
iberica-427	113	16	the	the	DET
iberica-427	113	17	ad	ad	NOUN
iberica-427	113	18	,	,	PUNCT
iberica-427	113	19	and	and	CCONJ
iberica-427	113	20	that	that	SCONJ
iberica-427	113	21	all	all	DET
iberica-427	113	22	the	the	DET
iberica-427	113	23	language	language	NOUN
iberica-427	113	24	within	within	ADP
iberica-427	113	25	the	the	DET
iberica-427	113	26	small	small	ADJ
iberica-427	113	27	print	print	NOUN
iberica-427	113	28	the	the	DET
iberica-427	113	29	advertising	advertising	NOUN
iberica-427	113	30	of	of	ADP
iberica-427	113	31	financial	financial	ADJ
iberica-427	113	32	products	product	NOUN
iberica-427	113	33	ibérica	ibérica	PROPN
iberica-427	113	34	13	13	NUM
iberica-427	113	35	[	[	PUNCT
iberica-427	113	36	2007	2007	NUM
iberica-427	113	37	]	]	PUNCT
iberica-427	113	38	:	:	PUNCT
iberica-427	113	39	123	123	NUM
iberica-427	113	40	-	-	SYM
iberica-427	113	41	146	146	NUM
iberica-427	113	42	131	131	NUM
iberica-427	113	43	07	07	NUM
iberica-427	113	44	heather	heather	NOUN
iberica-427	113	45	adams.qxp	adams.qxp	PROPN
iberica-427	113	46	6/4/07	6/4/07	NUM
iberica-427	113	47	09:05	09:05	NUM
iberica-427	114	1	página	página	PROPN
iberica-427	114	2	131	131	NUM
iberica-427	114	3	section	section	NOUN
iberica-427	114	4	is	be	AUX
iberica-427	114	5	denotative	denotative	ADJ
iberica-427	114	6	,	,	PUNCT
iberica-427	114	7	leads	lead	VERB
iberica-427	114	8	us	we	PRON
iberica-427	114	9	to	to	ADP
iberica-427	114	10	the	the	DET
iberica-427	114	11	inevitable	inevitable	ADJ
iberica-427	114	12	conclusion	conclusion	NOUN
iberica-427	114	13	that	that	SCONJ
iberica-427	114	14	the	the	DET
iberica-427	114	15	use	use	NOUN
iberica-427	114	16	of	of	ADP
iberica-427	114	17	language	language	NOUN
iberica-427	114	18	is	be	AUX
iberica-427	114	19	predominantly	predominantly	ADV
iberica-427	114	20	objective	objective	ADJ
iberica-427	114	21	and	and	CCONJ
iberica-427	114	22	factual	factual	ADJ
iberica-427	114	23	.	.	PUNCT
iberica-427	115	1	however	however	ADV
iberica-427	115	2	,	,	PUNCT
iberica-427	115	3	it	it	PRON
iberica-427	115	4	is	be	AUX
iberica-427	115	5	important	important	ADJ
iberica-427	115	6	not	not	PART
iberica-427	115	7	to	to	PART
iberica-427	115	8	lose	lose	VERB
iberica-427	115	9	sight	sight	NOUN
iberica-427	115	10	of	of	ADP
iberica-427	115	11	the	the	DET
iberica-427	115	12	fact	fact	NOUN
iberica-427	115	13	that	that	SCONJ
iberica-427	115	14	,	,	PUNCT
iberica-427	115	15	despite	despite	SCONJ
iberica-427	115	16	this	this	DET
iberica-427	115	17	preponderance	preponderance	NOUN
iberica-427	115	18	of	of	ADP
iberica-427	115	19	denotation	denotation	NOUN
iberica-427	115	20	,	,	PUNCT
iberica-427	115	21	readers	reader	NOUN
iberica-427	115	22	are	be	AUX
iberica-427	115	23	likely	likely	ADJ
iberica-427	115	24	to	to	PART
iberica-427	115	25	be	be	AUX
iberica-427	115	26	more	more	ADV
iberica-427	115	27	affected	affected	ADJ
iberica-427	115	28	initially	initially	ADV
iberica-427	115	29	by	by	ADP
iberica-427	115	30	the	the	DET
iberica-427	115	31	connotations	connotation	NOUN
iberica-427	115	32	presented	present	VERB
iberica-427	115	33	,	,	PUNCT
iberica-427	115	34	as	as	SCONJ
iberica-427	115	35	both	both	CCONJ
iberica-427	115	36	the	the	DET
iberica-427	115	37	image	image	NOUN
iberica-427	115	38	and	and	CCONJ
iberica-427	115	39	the	the	DET
iberica-427	115	40	connotative	connotative	ADJ
iberica-427	115	41	language	language	NOUN
iberica-427	115	42	occupy	occupy	VERB
iberica-427	115	43	more	more	ADJ
iberica-427	115	44	space	space	NOUN
iberica-427	115	45	and	and	CCONJ
iberica-427	115	46	are	be	AUX
iberica-427	115	47	accompanied	accompany	VERB
iberica-427	115	48	by	by	ADP
iberica-427	115	49	many	many	ADJ
iberica-427	115	50	more	more	ADJ
iberica-427	115	51	eye	eye	NOUN
iberica-427	115	52	-	-	PUNCT
iberica-427	115	53	catching	catch	VERB
iberica-427	115	54	techniques	technique	NOUN
iberica-427	115	55	in	in	ADP
iberica-427	115	56	order	order	NOUN
iberica-427	115	57	to	to	PART
iberica-427	115	58	attract	attract	VERB
iberica-427	115	59	their	their	PRON
iberica-427	115	60	attention	attention	NOUN
iberica-427	115	61	.	.	PUNCT
iberica-427	116	1	we	we	PRON
iberica-427	116	2	might	might	AUX
iberica-427	116	3	suggest	suggest	VERB
iberica-427	116	4	that	that	SCONJ
iberica-427	116	5	the	the	DET
iberica-427	116	6	very	very	ADJ
iberica-427	116	7	size	size	NOUN
iberica-427	116	8	of	of	ADP
iberica-427	116	9	the	the	DET
iberica-427	116	10	small	small	ADJ
iberica-427	116	11	print	print	NOUN
iberica-427	116	12	is	be	AUX
iberica-427	116	13	,	,	PUNCT
iberica-427	116	14	in	in	ADP
iberica-427	116	15	itself	itself	PRON
iberica-427	116	16	,	,	PUNCT
iberica-427	116	17	connotative	connotative	ADJ
iberica-427	116	18	.	.	PUNCT
iberica-427	117	1	the	the	DET
iberica-427	117	2	advertiser	advertiser	NOUN
iberica-427	117	3	is	be	AUX
iberica-427	117	4	trying	try	VERB
iberica-427	117	5	to	to	PART
iberica-427	117	6	focus	focus	VERB
iberica-427	117	7	the	the	DET
iberica-427	117	8	reader	reader	NOUN
iberica-427	117	9	’s	’s	PART
iberica-427	117	10	attention	attention	NOUN
iberica-427	117	11	on	on	ADP
iberica-427	117	12	the	the	DET
iberica-427	117	13	information	information	NOUN
iberica-427	117	14	in	in	ADP
iberica-427	117	15	the	the	DET
iberica-427	117	16	main	main	ADJ
iberica-427	117	17	body	body	NOUN
iberica-427	117	18	of	of	ADP
iberica-427	117	19	the	the	DET
iberica-427	117	20	ad	ad	NOUN
iberica-427	117	21	,	,	PUNCT
iberica-427	117	22	whereas	whereas	SCONJ
iberica-427	117	23	the	the	DET
iberica-427	117	24	real	real	ADJ
iberica-427	117	25	terms	term	NOUN
iberica-427	117	26	and	and	CCONJ
iberica-427	117	27	conditions	condition	NOUN
iberica-427	117	28	pertaining	pertain	VERB
iberica-427	117	29	to	to	ADP
iberica-427	117	30	the	the	DET
iberica-427	117	31	products	product	NOUN
iberica-427	117	32	are	be	AUX
iberica-427	117	33	contained	contain	VERB
iberica-427	117	34	in	in	ADP
iberica-427	117	35	the	the	DET
iberica-427	117	36	small	small	ADJ
iberica-427	117	37	print	print	NOUN
iberica-427	117	38	.	.	PUNCT
iberica-427	118	1	we	we	PRON
iberica-427	118	2	will	will	AUX
iberica-427	118	3	see	see	VERB
iberica-427	118	4	,	,	PUNCT
iberica-427	118	5	below	below	ADV
iberica-427	118	6	,	,	PUNCT
iberica-427	118	7	how	how	SCONJ
iberica-427	118	8	this	this	DET
iberica-427	118	9	attempt	attempt	NOUN
iberica-427	118	10	to	to	PART
iberica-427	118	11	camouflage	camouflage	VERB
iberica-427	118	12	the	the	DET
iberica-427	118	13	reality	reality	NOUN
iberica-427	118	14	of	of	ADP
iberica-427	118	15	the	the	DET
iberica-427	118	16	products	product	NOUN
iberica-427	118	17	is	be	AUX
iberica-427	118	18	mirrored	mirror	VERB
iberica-427	118	19	by	by	ADP
iberica-427	118	20	some	some	PRON
iberica-427	118	21	of	of	ADP
iberica-427	118	22	the	the	DET
iberica-427	118	23	values	value	NOUN
iberica-427	118	24	that	that	PRON
iberica-427	118	25	the	the	DET
iberica-427	118	26	advertisers	advertiser	NOUN
iberica-427	118	27	portray	portray	VERB
iberica-427	118	28	as	as	SCONJ
iberica-427	118	29	associated	associate	VERB
iberica-427	118	30	with	with	ADP
iberica-427	118	31	this	this	DET
iberica-427	118	32	type	type	NOUN
iberica-427	118	33	of	of	ADP
iberica-427	118	34	product	product	NOUN
iberica-427	118	35	.	.	PUNCT
iberica-427	119	1	however	however	ADV
iberica-427	119	2	,	,	PUNCT
iberica-427	119	3	at	at	ADP
iberica-427	119	4	the	the	DET
iberica-427	119	5	same	same	ADJ
iberica-427	119	6	time	time	NOUN
iberica-427	119	7	,	,	PUNCT
iberica-427	119	8	this	this	DET
iberica-427	119	9	small	small	ADJ
iberica-427	119	10	print	print	NOUN
iberica-427	119	11	information	information	NOUN
iberica-427	119	12	is	be	AUX
iberica-427	119	13	fulfilling	fulfil	VERB
iberica-427	119	14	a	a	DET
iberica-427	119	15	real	real	ADJ
iberica-427	119	16	need	need	NOUN
iberica-427	119	17	,	,	PUNCT
iberica-427	119	18	as	as	SCONJ
iberica-427	119	19	the	the	DET
iberica-427	119	20	reader	reader	NOUN
iberica-427	119	21	wants	want	VERB
iberica-427	119	22	to	to	PART
iberica-427	119	23	know	know	VERB
iberica-427	119	24	all	all	DET
iberica-427	119	25	the	the	DET
iberica-427	119	26	details	detail	NOUN
iberica-427	119	27	of	of	ADP
iberica-427	119	28	this	this	DET
iberica-427	119	29	type	type	NOUN
iberica-427	119	30	of	of	ADP
iberica-427	119	31	product	product	NOUN
iberica-427	119	32	.	.	PUNCT
iberica-427	120	1	the	the	DET
iberica-427	120	2	small	small	ADJ
iberica-427	120	3	print	print	NOUN
iberica-427	120	4	is	be	AUX
iberica-427	120	5	present	present	ADJ
iberica-427	120	6	because	because	SCONJ
iberica-427	120	7	of	of	ADP
iberica-427	120	8	the	the	DET
iberica-427	120	9	advertiser	advertiser	NOUN
iberica-427	120	10	’s	’s	PART
iberica-427	120	11	legal	legal	ADJ
iberica-427	120	12	obligation	obligation	NOUN
iberica-427	120	13	to	to	PART
iberica-427	120	14	provide	provide	VERB
iberica-427	120	15	detailed	detailed	ADJ
iberica-427	120	16	information	information	NOUN
iberica-427	120	17	,	,	PUNCT
iberica-427	120	18	but	but	CCONJ
iberica-427	120	19	also	also	ADV
iberica-427	120	20	to	to	PART
iberica-427	120	21	inform	inform	VERB
iberica-427	120	22	the	the	DET
iberica-427	120	23	potential	potential	ADJ
iberica-427	120	24	customer	customer	NOUN
iberica-427	120	25	about	about	ADP
iberica-427	120	26	details	detail	NOUN
iberica-427	120	27	he	he	PRON
iberica-427	120	28	/	/	CCONJ
iberica-427	120	29	she	she	PRON
iberica-427	120	30	wishes	wish	VERB
iberica-427	120	31	to	to	PART
iberica-427	120	32	know	know	VERB
iberica-427	120	33	.	.	PUNCT
iberica-427	121	1	thus	thus	ADV
iberica-427	121	2	,	,	PUNCT
iberica-427	121	3	by	by	ADP
iberica-427	121	4	virtue	virtue	NOUN
iberica-427	121	5	of	of	ADP
iberica-427	121	6	its	its	PRON
iberica-427	121	7	very	very	ADV
iberica-427	121	8	informativeness	informativeness	ADJ
iberica-427	121	9	,	,	PUNCT
iberica-427	121	10	the	the	DET
iberica-427	121	11	small	small	ADJ
iberica-427	121	12	print	print	NOUN
iberica-427	121	13	clearly	clearly	ADV
iberica-427	121	14	fulfils	fulfil	VERB
iberica-427	121	15	a	a	DET
iberica-427	121	16	persuasive	persuasive	ADJ
iberica-427	121	17	function	function	NOUN
iberica-427	121	18	.	.	PUNCT
iberica-427	122	1	early	early	ADJ
iberica-427	122	2	advertising	advertising	NOUN
iberica-427	122	3	of	of	ADP
iberica-427	122	4	consumer	consumer	NOUN
iberica-427	122	5	products	product	NOUN
iberica-427	122	6	depicted	depict	VERB
iberica-427	122	7	or	or	CCONJ
iberica-427	122	8	described	describe	VERB
iberica-427	122	9	a	a	DET
iberica-427	122	10	product	product	NOUN
iberica-427	122	11	in	in	ADP
iberica-427	122	12	terms	term	NOUN
iberica-427	122	13	of	of	ADP
iberica-427	122	14	its	its	PRON
iberica-427	122	15	ingredients	ingredient	NOUN
iberica-427	122	16	,	,	PUNCT
iberica-427	122	17	characteristics	characteristic	NOUN
iberica-427	122	18	and	and	CCONJ
iberica-427	122	19	function	function	NOUN
iberica-427	122	20	.	.	PUNCT
iberica-427	123	1	however	however	ADV
iberica-427	123	2	,	,	PUNCT
iberica-427	123	3	the	the	DET
iberica-427	123	4	situation	situation	NOUN
iberica-427	123	5	has	have	AUX
iberica-427	123	6	moved	move	VERB
iberica-427	123	7	on	on	ADP
iberica-427	123	8	considerably	considerably	ADV
iberica-427	123	9	,	,	PUNCT
iberica-427	123	10	mirroring	mirror	VERB
iberica-427	123	11	the	the	DET
iberica-427	123	12	evolution	evolution	NOUN
iberica-427	123	13	in	in	ADP
iberica-427	123	14	products	product	NOUN
iberica-427	123	15	,	,	PUNCT
iberica-427	123	16	markets	market	NOUN
iberica-427	123	17	and	and	CCONJ
iberica-427	123	18	marketing	marketing	NOUN
iberica-427	123	19	,	,	PUNCT
iberica-427	123	20	and	and	CCONJ
iberica-427	123	21	one	one	NUM
iberica-427	123	22	of	of	ADP
iberica-427	123	23	the	the	DET
iberica-427	123	24	main	main	ADJ
iberica-427	123	25	objectives	objective	NOUN
iberica-427	123	26	of	of	ADP
iberica-427	123	27	today	today	NOUN
iberica-427	123	28	’s	’s	PART
iberica-427	123	29	advertising	advertising	NOUN
iberica-427	123	30	is	be	AUX
iberica-427	123	31	to	to	PART
iberica-427	123	32	create	create	VERB
iberica-427	123	33	an	an	DET
iberica-427	123	34	idealised	idealised	ADJ
iberica-427	123	35	version	version	NOUN
iberica-427	123	36	of	of	ADP
iberica-427	123	37	the	the	DET
iberica-427	123	38	real	real	ADJ
iberica-427	123	39	world	world	NOUN
iberica-427	123	40	in	in	ADP
iberica-427	123	41	which	which	PRON
iberica-427	123	42	addressees	addressee	NOUN
iberica-427	123	43	feel	feel	VERB
iberica-427	123	44	at	at	ADP
iberica-427	123	45	home	home	NOUN
iberica-427	123	46	,	,	PUNCT
iberica-427	123	47	while	while	SCONJ
iberica-427	123	48	playing	play	VERB
iberica-427	123	49	on	on	ADP
iberica-427	123	50	their	their	PRON
iberica-427	123	51	hopes	hope	NOUN
iberica-427	123	52	,	,	PUNCT
iberica-427	123	53	aspirations	aspiration	NOUN
iberica-427	123	54	,	,	PUNCT
iberica-427	123	55	insecurities	insecurity	NOUN
iberica-427	123	56	and	and	CCONJ
iberica-427	123	57	dreams	dream	NOUN
iberica-427	123	58	.	.	PUNCT
iberica-427	124	1	this	this	PRON
iberica-427	124	2	idealised	idealise	VERB
iberica-427	124	3	parallel	parallel	ADJ
iberica-427	124	4	world	world	NOUN
iberica-427	124	5	exalts	exalt	VERB
iberica-427	124	6	a	a	DET
iberica-427	124	7	series	series	NOUN
iberica-427	124	8	of	of	ADP
iberica-427	124	9	values	value	NOUN
iberica-427	124	10	,	,	PUNCT
iberica-427	124	11	including	include	VERB
iberica-427	124	12	youth	youth	NOUN
iberica-427	124	13	,	,	PUNCT
iberica-427	124	14	independent	independent	ADJ
iberica-427	124	15	tastes	taste	NOUN
iberica-427	124	16	,	,	PUNCT
iberica-427	124	17	informality	informality	NOUN
iberica-427	124	18	,	,	PUNCT
iberica-427	124	19	sophistication	sophistication	NOUN
iberica-427	124	20	,	,	PUNCT
iberica-427	124	21	adventure	adventure	NOUN
iberica-427	124	22	,	,	PUNCT
iberica-427	124	23	novelty	novelty	NOUN
iberica-427	124	24	and	and	CCONJ
iberica-427	124	25	modernity	modernity	NOUN
iberica-427	124	26	(	(	PUNCT
iberica-427	124	27	block	block	NOUN
iberica-427	124	28	de	de	X
iberica-427	124	29	behar	behar	PROPN
iberica-427	124	30	,	,	PUNCT
iberica-427	124	31	1992	1992	NUM
iberica-427	124	32	)	)	PUNCT
iberica-427	124	33	.	.	PUNCT
iberica-427	125	1	within	within	ADP
iberica-427	125	2	the	the	DET
iberica-427	125	3	main	main	ADJ
iberica-427	125	4	body	body	NOUN
iberica-427	125	5	of	of	ADP
iberica-427	125	6	the	the	DET
iberica-427	125	7	ads	ad	NOUN
iberica-427	125	8	in	in	ADP
iberica-427	125	9	our	our	PRON
iberica-427	125	10	corpus	corpus	NOUN
iberica-427	125	11	,	,	PUNCT
iberica-427	125	12	connotative	connotative	ADJ
iberica-427	125	13	language	language	NOUN
iberica-427	125	14	serves	serve	VERB
iberica-427	125	15	to	to	PART
iberica-427	125	16	promote	promote	VERB
iberica-427	125	17	the	the	DET
iberica-427	125	18	following	following	ADJ
iberica-427	125	19	values	value	NOUN
iberica-427	125	20	:	:	PUNCT
iberica-427	125	21	individualism	individualism	NOUN
iberica-427	125	22	,	,	PUNCT
iberica-427	125	23	flexibility	flexibility	NOUN
iberica-427	125	24	,	,	PUNCT
iberica-427	125	25	ease	ease	NOUN
iberica-427	125	26	of	of	ADP
iberica-427	125	27	application	application	NOUN
iberica-427	125	28	,	,	PUNCT
iberica-427	125	29	security	security	NOUN
iberica-427	125	30	,	,	PUNCT
iberica-427	125	31	happiness	happiness	NOUN
iberica-427	125	32	and	and	CCONJ
iberica-427	125	33	problem	problem	NOUN
iberica-427	125	34	-	-	PUNCT
iberica-427	125	35	solving	solving	NOUN
iberica-427	125	36	.	.	PUNCT
iberica-427	126	1	the	the	DET
iberica-427	126	2	concepts	concept	NOUN
iberica-427	126	3	of	of	ADP
iberica-427	126	4	individualism	individualism	NOUN
iberica-427	126	5	,	,	PUNCT
iberica-427	126	6	flexibility	flexibility	NOUN
iberica-427	126	7	and	and	CCONJ
iberica-427	126	8	ease	ease	NOUN
iberica-427	126	9	of	of	ADP
iberica-427	126	10	application	application	NOUN
iberica-427	126	11	thus	thus	ADV
iberica-427	126	12	promoted	promote	VERB
iberica-427	126	13	are	be	AUX
iberica-427	126	14	diametrically	diametrically	ADV
iberica-427	126	15	opposed	oppose	VERB
iberica-427	126	16	to	to	ADP
iberica-427	126	17	the	the	DET
iberica-427	126	18	precise	precise	ADJ
iberica-427	126	19	,	,	PUNCT
iberica-427	126	20	restrictive	restrictive	ADJ
iberica-427	126	21	conditions	condition	NOUN
iberica-427	126	22	specified	specify	VERB
iberica-427	126	23	(	(	PUNCT
iberica-427	126	24	often	often	ADV
iberica-427	126	25	in	in	ADP
iberica-427	126	26	the	the	DET
iberica-427	126	27	small	small	ADJ
iberica-427	126	28	print	print	NOUN
iberica-427	126	29	)	)	PUNCT
iberica-427	126	30	in	in	ADP
iberica-427	126	31	the	the	DET
iberica-427	126	32	ads	ad	NOUN
iberica-427	126	33	:	:	PUNCT
iberica-427	126	34	this	this	DET
iberica-427	126	35	use	use	NOUN
iberica-427	126	36	of	of	ADP
iberica-427	126	37	connotation	connotation	NOUN
iberica-427	126	38	is	be	AUX
iberica-427	126	39	an	an	DET
iberica-427	126	40	attempt	attempt	NOUN
iberica-427	126	41	to	to	PART
iberica-427	126	42	make	make	VERB
iberica-427	126	43	the	the	DET
iberica-427	126	44	products	product	NOUN
iberica-427	126	45	more	more	ADJ
iberica-427	126	46	“	"	PUNCT
iberica-427	126	47	user	user	NOUN
iberica-427	126	48	-	-	PUNCT
iberica-427	126	49	friendly	friendly	ADJ
iberica-427	126	50	”	"	PUNCT
iberica-427	126	51	.	.	PUNCT
iberica-427	127	1	security	security	NOUN
iberica-427	127	2	is	be	AUX
iberica-427	127	3	possibly	possibly	ADV
iberica-427	127	4	the	the	DET
iberica-427	127	5	linchpin	linchpin	ADJ
iberica-427	127	6	value	value	NOUN
iberica-427	127	7	that	that	PRON
iberica-427	127	8	consumers	consumer	NOUN
iberica-427	127	9	look	look	VERB
iberica-427	127	10	for	for	ADP
iberica-427	127	11	in	in	ADP
iberica-427	127	12	financial	financial	ADJ
iberica-427	127	13	products	product	NOUN
iberica-427	127	14	(	(	PUNCT
iberica-427	127	15	that	that	SCONJ
iberica-427	127	16	they	they	PRON
iberica-427	127	17	should	should	AUX
iberica-427	127	18	be	be	AUX
iberica-427	127	19	reliable	reliable	ADJ
iberica-427	127	20	,	,	PUNCT
iberica-427	127	21	failsafe	failsafe	ADJ
iberica-427	127	22	,	,	PUNCT
iberica-427	127	23	guaranteed	guarantee	VERB
iberica-427	127	24	)	)	PUNCT
iberica-427	127	25	,	,	PUNCT
iberica-427	127	26	although	although	SCONJ
iberica-427	127	27	paradoxically	paradoxically	ADV
iberica-427	127	28	,	,	PUNCT
iberica-427	127	29	ads	ad	NOUN
iberica-427	127	30	for	for	ADP
iberica-427	127	31	investment	investment	NOUN
iberica-427	127	32	products	product	NOUN
iberica-427	127	33	are	be	AUX
iberica-427	127	34	legally	legally	ADV
iberica-427	127	35	bound	bind	VERB
iberica-427	127	36	to	to	PART
iberica-427	127	37	warn	warn	VERB
iberica-427	127	38	that	that	SCONJ
iberica-427	127	39	the	the	DET
iberica-427	127	40	performance	performance	NOUN
iberica-427	127	41	of	of	ADP
iberica-427	127	42	such	such	ADJ
iberica-427	127	43	products	product	NOUN
iberica-427	127	44	is	be	AUX
iberica-427	127	45	not	not	PART
iberica-427	127	46	h.	h.	PROPN
iberica-427	127	47	adams	adams	PROPN
iberica-427	127	48	&	&	CCONJ
iberica-427	127	49	l.	l.	PROPN
iberica-427	127	50	cruz	cruz	PROPN
iberica-427	127	51	garcía	garcía	PROPN
iberica-427	127	52	132	132	NUM
iberica-427	127	53	ibérica	ibérica	NOUN
iberica-427	127	54	13	13	NUM
iberica-427	127	55	[	[	PUNCT
iberica-427	127	56	2007	2007	NUM
iberica-427	127	57	]	]	PUNCT
iberica-427	127	58	:	:	PUNCT
iberica-427	127	59	123	123	NUM
iberica-427	127	60	-	-	SYM
iberica-427	127	61	146	146	NUM
iberica-427	127	62	07	07	NUM
iberica-427	127	63	heather	heather	NOUN
iberica-427	127	64	adams.qxp	adams.qxp	PROPN
iberica-427	127	65	6/4/07	6/4/07	NUM
iberica-427	127	66	09:05	09:05	NUM
iberica-427	128	1	página	página	NOUN
iberica-427	128	2	132	132	NUM
iberica-427	128	3	guaranteed	guarantee	VERB
iberica-427	128	4	.	.	PUNCT
iberica-427	129	1	the	the	DET
iberica-427	129	2	other	other	ADJ
iberica-427	129	3	values	value	NOUN
iberica-427	129	4	promoted	promote	VERB
iberica-427	129	5	here	here	ADV
iberica-427	129	6	(	(	PUNCT
iberica-427	129	7	the	the	DET
iberica-427	129	8	idea	idea	NOUN
iberica-427	129	9	that	that	SCONJ
iberica-427	129	10	the	the	DET
iberica-427	129	11	advertised	advertised	ADJ
iberica-427	129	12	product	product	NOUN
iberica-427	129	13	can	can	AUX
iberica-427	129	14	solve	solve	VERB
iberica-427	129	15	your	your	PRON
iberica-427	129	16	problems	problem	NOUN
iberica-427	129	17	and	and	CCONJ
iberica-427	129	18	make	make	VERB
iberica-427	129	19	you	you	PRON
iberica-427	129	20	happy	happy	ADJ
iberica-427	129	21	)	)	PUNCT
iberica-427	129	22	are	be	AUX
iberica-427	129	23	common	common	ADJ
iberica-427	129	24	to	to	ADP
iberica-427	129	25	the	the	DET
iberica-427	129	26	advertising	advertising	NOUN
iberica-427	129	27	of	of	ADP
iberica-427	129	28	many	many	ADJ
iberica-427	129	29	other	other	ADJ
iberica-427	129	30	types	type	NOUN
iberica-427	129	31	of	of	ADP
iberica-427	129	32	product	product	NOUN
iberica-427	129	33	,	,	PUNCT
iberica-427	129	34	and	and	CCONJ
iberica-427	129	35	are	be	AUX
iberica-427	129	36	,	,	PUNCT
iberica-427	129	37	therefore	therefore	ADV
iberica-427	129	38	,	,	PUNCT
iberica-427	129	39	not	not	PART
iberica-427	129	40	a	a	DET
iberica-427	129	41	distinguishing	distinguish	VERB
iberica-427	129	42	characteristic	characteristic	NOUN
iberica-427	129	43	of	of	ADP
iberica-427	129	44	ads	ad	NOUN
iberica-427	129	45	for	for	ADP
iberica-427	129	46	financial	financial	ADJ
iberica-427	129	47	products	product	NOUN
iberica-427	129	48	.	.	PUNCT
iberica-427	130	1	lexical	lexical	ADJ
iberica-427	130	2	and	and	CCONJ
iberica-427	130	3	semantic	semantic	ADJ
iberica-427	130	4	traits	trait	NOUN
iberica-427	130	5	before	before	ADP
iberica-427	130	6	presenting	present	VERB
iberica-427	130	7	the	the	DET
iberica-427	130	8	specific	specific	ADJ
iberica-427	130	9	lexical	lexical	ADJ
iberica-427	130	10	and	and	CCONJ
iberica-427	130	11	semantic	semantic	ADJ
iberica-427	130	12	characteristics	characteristic	NOUN
iberica-427	130	13	identified	identify	VERB
iberica-427	130	14	in	in	ADP
iberica-427	130	15	our	our	PRON
iberica-427	130	16	corpus	corpus	NOUN
iberica-427	130	17	,	,	PUNCT
iberica-427	130	18	we	we	PRON
iberica-427	130	19	shall	shall	AUX
iberica-427	130	20	outline	outline	VERB
iberica-427	130	21	some	some	PRON
iberica-427	130	22	of	of	ADP
iberica-427	130	23	the	the	DET
iberica-427	130	24	predominant	predominant	ADJ
iberica-427	130	25	features	feature	NOUN
iberica-427	130	26	of	of	ADP
iberica-427	130	27	this	this	DET
iberica-427	130	28	type	type	NOUN
iberica-427	130	29	found	find	VERB
iberica-427	130	30	in	in	ADP
iberica-427	130	31	consumer	consumer	NOUN
iberica-427	130	32	advertising	advertising	NOUN
iberica-427	130	33	.	.	PUNCT
iberica-427	131	1	perhaps	perhaps	ADV
iberica-427	131	2	the	the	DET
iberica-427	131	3	dominant	dominant	ADJ
iberica-427	131	4	lexical	lexical	ADJ
iberica-427	131	5	trait	trait	NOUN
iberica-427	131	6	of	of	ADP
iberica-427	131	7	advertising	advertising	NOUN
iberica-427	131	8	discourse	discourse	NOUN
iberica-427	131	9	is	be	AUX
iberica-427	131	10	the	the	DET
iberica-427	131	11	repetition	repetition	NOUN
iberica-427	131	12	of	of	ADP
iberica-427	131	13	all	all	DET
iberica-427	131	14	types	type	NOUN
iberica-427	131	15	of	of	ADP
iberica-427	131	16	words	word	NOUN
iberica-427	131	17	,	,	PUNCT
iberica-427	131	18	but	but	CCONJ
iberica-427	131	19	mainly	mainly	ADV
iberica-427	131	20	of	of	ADP
iberica-427	131	21	nouns	noun	NOUN
iberica-427	131	22	and	and	CCONJ
iberica-427	131	23	adjectives	adjective	NOUN
iberica-427	131	24	(	(	PUNCT
iberica-427	131	25	block	block	NOUN
iberica-427	131	26	de	de	X
iberica-427	131	27	behar	behar	PROPN
iberica-427	131	28	,	,	PUNCT
iberica-427	131	29	1992	1992	NUM
iberica-427	131	30	)	)	PUNCT
iberica-427	131	31	.	.	PUNCT
iberica-427	132	1	adjectives	adjective	NOUN
iberica-427	132	2	abound	abound	VERB
iberica-427	132	3	and	and	CCONJ
iberica-427	132	4	typically	typically	ADV
iberica-427	132	5	appear	appear	VERB
iberica-427	132	6	in	in	ADP
iberica-427	132	7	comparative	comparative	ADJ
iberica-427	132	8	and	and	CCONJ
iberica-427	132	9	superlative	superlative	ADJ
iberica-427	132	10	forms	form	NOUN
iberica-427	132	11	,	,	PUNCT
iberica-427	132	12	and	and	CCONJ
iberica-427	132	13	with	with	ADP
iberica-427	132	14	the	the	DET
iberica-427	132	15	prefixes	prefix	NOUN
iberica-427	132	16	extra-	extra-	ADJ
iberica-427	132	17	,	,	PUNCT
iberica-427	132	18	multi-	multi-	ADJ
iberica-427	132	19	,	,	PUNCT
iberica-427	132	20	super-	super-	ADJ
iberica-427	132	21	,	,	PUNCT
iberica-427	132	22	ultra-	ultra-	ADJ
iberica-427	132	23	,	,	PUNCT
iberica-427	132	24	etc	etc	X
iberica-427	132	25	.	.	X
iberica-427	133	1	dyer	dyer	NOUN
iberica-427	133	2	(	(	PUNCT
iberica-427	133	3	1996	1996	NUM
iberica-427	133	4	)	)	PUNCT
iberica-427	133	5	provides	provide	VERB
iberica-427	133	6	us	we	PRON
iberica-427	133	7	with	with	ADP
iberica-427	133	8	a	a	DET
iberica-427	133	9	list	list	NOUN
iberica-427	133	10	of	of	ADP
iberica-427	133	11	the	the	DET
iberica-427	133	12	most	most	ADV
iberica-427	133	13	commonly	commonly	ADV
iberica-427	133	14	-	-	PUNCT
iberica-427	133	15	occurring	occur	VERB
iberica-427	133	16	adjectives	adjective	NOUN
iberica-427	133	17	in	in	ADP
iberica-427	133	18	advertising	advertising	NOUN
iberica-427	133	19	discourse	discourse	NOUN
iberica-427	133	20	,	,	PUNCT
iberica-427	133	21	according	accord	VERB
iberica-427	133	22	to	to	ADP
iberica-427	133	23	which	which	PRON
iberica-427	133	24	“	"	PUNCT
iberica-427	133	25	new	new	ADJ
iberica-427	133	26	”	"	PUNCT
iberica-427	133	27	is	be	AUX
iberica-427	133	28	by	by	ADP
iberica-427	133	29	far	far	ADV
iberica-427	133	30	the	the	DET
iberica-427	133	31	most	most	ADV
iberica-427	133	32	frequently	frequently	ADV
iberica-427	133	33	-	-	PUNCT
iberica-427	133	34	used	use	VERB
iberica-427	133	35	adjective	adjective	NOUN
iberica-427	133	36	,	,	PUNCT
iberica-427	133	37	followed	follow	VERB
iberica-427	133	38	by	by	ADP
iberica-427	133	39	“	"	PUNCT
iberica-427	133	40	good	good	ADJ
iberica-427	133	41	”	"	PUNCT
iberica-427	133	42	,	,	PUNCT
iberica-427	133	43	“	"	PUNCT
iberica-427	133	44	better	well	ADJ
iberica-427	133	45	”	"	PUNCT
iberica-427	133	46	,	,	PUNCT
iberica-427	133	47	“	"	PUNCT
iberica-427	133	48	best	good	ADJ
iberica-427	133	49	”	"	PUNCT
iberica-427	133	50	,	,	PUNCT
iberica-427	133	51	“	"	PUNCT
iberica-427	133	52	free	free	ADJ
iberica-427	133	53	”	"	PUNCT
iberica-427	133	54	,	,	PUNCT
iberica-427	133	55	“	"	PUNCT
iberica-427	133	56	fresh	fresh	ADJ
iberica-427	133	57	”	"	PUNCT
iberica-427	133	58	,	,	PUNCT
iberica-427	133	59	“	"	PUNCT
iberica-427	133	60	delicious	delicious	PROPN
iberica-427	133	61	”	"	PUNCT
iberica-427	133	62	,	,	PUNCT
iberica-427	133	63	“	"	PUNCT
iberica-427	133	64	full	full	ADJ
iberica-427	133	65	”	"	PUNCT
iberica-427	133	66	,	,	PUNCT
iberica-427	133	67	“	"	PUNCT
iberica-427	133	68	sure	sure	ADJ
iberica-427	133	69	”	"	PUNCT
iberica-427	133	70	,	,	PUNCT
iberica-427	133	71	“	"	PUNCT
iberica-427	133	72	clean	clean	ADJ
iberica-427	133	73	”	"	PUNCT
iberica-427	133	74	,	,	PUNCT
iberica-427	133	75	“	"	PUNCT
iberica-427	133	76	wonderful	wonderful	ADJ
iberica-427	133	77	”	"	PUNCT
iberica-427	133	78	,	,	PUNCT
iberica-427	133	79	“	"	PUNCT
iberica-427	133	80	special	special	ADJ
iberica-427	133	81	”	"	PUNCT
iberica-427	133	82	,	,	PUNCT
iberica-427	133	83	“	"	PUNCT
iberica-427	133	84	fine	fine	ADJ
iberica-427	133	85	”	"	PUNCT
iberica-427	133	86	,	,	PUNCT
iberica-427	133	87	“	"	PUNCT
iberica-427	133	88	big	big	ADJ
iberica-427	133	89	”	"	PUNCT
iberica-427	133	90	,	,	PUNCT
iberica-427	133	91	“	"	PUNCT
iberica-427	133	92	great	great	ADJ
iberica-427	133	93	”	"	PUNCT
iberica-427	133	94	,	,	PUNCT
iberica-427	133	95	“	"	PUNCT
iberica-427	133	96	real	real	ADJ
iberica-427	133	97	”	"	PUNCT
iberica-427	133	98	,	,	PUNCT
iberica-427	133	99	“	"	PUNCT
iberica-427	133	100	easy	easy	ADJ
iberica-427	133	101	”	"	PUNCT
iberica-427	133	102	,	,	PUNCT
iberica-427	133	103	“	"	PUNCT
iberica-427	133	104	bright	bright	ADJ
iberica-427	133	105	”	"	PUNCT
iberica-427	133	106	,	,	PUNCT
iberica-427	133	107	“	"	PUNCT
iberica-427	133	108	extra	extra	ADJ
iberica-427	133	109	”	"	PUNCT
iberica-427	133	110	,	,	PUNCT
iberica-427	133	111	“	"	PUNCT
iberica-427	133	112	rich	rich	ADJ
iberica-427	133	113	”	"	PUNCT
iberica-427	133	114	,	,	PUNCT
iberica-427	133	115	and	and	CCONJ
iberica-427	133	116	“	"	PUNCT
iberica-427	133	117	golden	golden	ADJ
iberica-427	133	118	”	"	PUNCT
iberica-427	133	119	,	,	PUNCT
iberica-427	133	120	while	while	SCONJ
iberica-427	133	121	jackson	jackson	PROPN
iberica-427	133	122	(	(	PUNCT
iberica-427	133	123	1991	1991	NUM
iberica-427	133	124	)	)	PUNCT
iberica-427	133	125	stresses	stress	VERB
iberica-427	133	126	the	the	DET
iberica-427	133	127	importance	importance	NOUN
iberica-427	133	128	given	give	VERB
iberica-427	133	129	by	by	ADP
iberica-427	133	130	advertisers	advertiser	NOUN
iberica-427	133	131	to	to	ADP
iberica-427	133	132	the	the	DET
iberica-427	133	133	emotive	emotive	ADJ
iberica-427	133	134	meanings	meaning	NOUN
iberica-427	133	135	of	of	ADP
iberica-427	133	136	adjectives	adjective	NOUN
iberica-427	133	137	,	,	PUNCT
iberica-427	133	138	at	at	ADP
iberica-427	133	139	the	the	DET
iberica-427	133	140	expense	expense	NOUN
iberica-427	133	141	of	of	ADP
iberica-427	133	142	their	their	PRON
iberica-427	133	143	denotative	denotative	ADJ
iberica-427	133	144	meanings	meaning	NOUN
iberica-427	133	145	.	.	PUNCT
iberica-427	134	1	however	however	ADV
iberica-427	134	2	,	,	PUNCT
iberica-427	134	3	the	the	DET
iberica-427	134	4	analysis	analysis	NOUN
iberica-427	134	5	of	of	ADP
iberica-427	134	6	our	our	PRON
iberica-427	134	7	corpus	corpus	NOUN
iberica-427	134	8	has	have	AUX
iberica-427	134	9	shown	show	VERB
iberica-427	134	10	that	that	SCONJ
iberica-427	134	11	in	in	ADP
iberica-427	134	12	this	this	DET
iberica-427	134	13	case	case	NOUN
iberica-427	134	14	the	the	DET
iberica-427	134	15	product	product	NOUN
iberica-427	134	16	sector	sector	NOUN
iberica-427	134	17	in	in	ADP
iberica-427	134	18	question	question	NOUN
iberica-427	134	19	conditions	condition	NOUN
iberica-427	134	20	the	the	DET
iberica-427	134	21	lexical	lexical	ADJ
iberica-427	134	22	and	and	CCONJ
iberica-427	134	23	semantic	semantic	ADJ
iberica-427	134	24	characteristics	characteristic	NOUN
iberica-427	134	25	of	of	ADP
iberica-427	134	26	these	these	DET
iberica-427	134	27	texts	text	NOUN
iberica-427	134	28	.	.	PUNCT
iberica-427	135	1	throughout	throughout	ADP
iberica-427	135	2	our	our	PRON
iberica-427	135	3	corpus	corpus	NOUN
iberica-427	135	4	the	the	DET
iberica-427	135	5	nouns	noun	NOUN
iberica-427	135	6	associated	associate	VERB
iberica-427	135	7	with	with	ADP
iberica-427	135	8	the	the	DET
iberica-427	135	9	product	product	NOUN
iberica-427	135	10	type	type	NOUN
iberica-427	135	11	and	and	CCONJ
iberica-427	135	12	characteristics	characteristic	NOUN
iberica-427	135	13	,	,	PUNCT
iberica-427	135	14	as	as	ADV
iberica-427	135	15	well	well	ADV
iberica-427	135	16	as	as	ADP
iberica-427	135	17	the	the	DET
iberica-427	135	18	contact	contact	NOUN
iberica-427	135	19	details	detail	NOUN
iberica-427	135	20	,	,	PUNCT
iberica-427	135	21	are	be	AUX
iberica-427	135	22	by	by	ADP
iberica-427	135	23	far	far	ADV
iberica-427	135	24	the	the	DET
iberica-427	135	25	most	most	ADV
iberica-427	135	26	recurrent	recurrent	ADJ
iberica-427	135	27	.	.	PUNCT
iberica-427	136	1	the	the	DET
iberica-427	136	2	most	most	ADV
iberica-427	136	3	commonly	commonly	ADV
iberica-427	136	4	occurring	occur	VERB
iberica-427	136	5	nouns	noun	NOUN
iberica-427	136	6	relating	relate	VERB
iberica-427	136	7	to	to	ADP
iberica-427	136	8	product	product	NOUN
iberica-427	136	9	type	type	NOUN
iberica-427	136	10	(	(	PUNCT
iberica-427	136	11	with	with	ADP
iberica-427	136	12	over	over	ADP
iberica-427	136	13	20	20	NUM
iberica-427	136	14	occurrences	occurrence	NOUN
iberica-427	136	15	in	in	ADP
iberica-427	136	16	the	the	DET
iberica-427	136	17	corpus	corpus	NOUN
iberica-427	136	18	)	)	PUNCT
iberica-427	136	19	were	be	AUX
iberica-427	136	20	“	"	PUNCT
iberica-427	136	21	mortgage	mortgage	NOUN
iberica-427	136	22	”	"	PUNCT
iberica-427	136	23	,	,	PUNCT
iberica-427	136	24	“	"	PUNCT
iberica-427	136	25	loan	loan	NOUN
iberica-427	136	26	”	"	PUNCT
iberica-427	136	27	,	,	PUNCT
iberica-427	136	28	“	"	PUNCT
iberica-427	136	29	account	account	NOUN
iberica-427	136	30	”	"	PUNCT
iberica-427	136	31	,	,	PUNCT
iberica-427	136	32	“	"	PUNCT
iberica-427	136	33	isa	isa	PROPN
iberica-427	136	34	”	"	PUNCT
iberica-427	136	35	and	and	CCONJ
iberica-427	136	36	“	"	PUNCT
iberica-427	136	37	product	product	NOUN
iberica-427	136	38	”	"	PUNCT
iberica-427	136	39	while	while	SCONJ
iberica-427	136	40	the	the	DET
iberica-427	136	41	most	most	ADV
iberica-427	136	42	frequently	frequently	ADV
iberica-427	136	43	-	-	PUNCT
iberica-427	136	44	found	find	VERB
iberica-427	136	45	noun	noun	NOUN
iberica-427	136	46	related	relate	VERB
iberica-427	136	47	to	to	ADP
iberica-427	136	48	contact	contact	NOUN
iberica-427	136	49	details	detail	NOUN
iberica-427	136	50	was	be	AUX
iberica-427	136	51	“	"	PUNCT
iberica-427	136	52	office	office	NOUN
iberica-427	136	53	”	"	PUNCT
iberica-427	136	54	(	(	PUNCT
iberica-427	136	55	16	16	NUM
iberica-427	136	56	occurrences	occurrence	NOUN
iberica-427	136	57	)	)	PUNCT
iberica-427	136	58	.	.	PUNCT
iberica-427	137	1	by	by	ADP
iberica-427	137	2	far	far	ADV
iberica-427	137	3	the	the	DET
iberica-427	137	4	most	most	ADV
iberica-427	137	5	commonly	commonly	ADV
iberica-427	137	6	found	find	VERB
iberica-427	137	7	noun	noun	NOUN
iberica-427	137	8	of	of	ADP
iberica-427	137	9	all	all	PRON
iberica-427	137	10	belonged	belong	VERB
iberica-427	137	11	to	to	ADP
iberica-427	137	12	the	the	DET
iberica-427	137	13	category	category	NOUN
iberica-427	137	14	of	of	ADP
iberica-427	137	15	product	product	NOUN
iberica-427	137	16	characteristics	characteristic	NOUN
iberica-427	137	17	(	(	PUNCT
iberica-427	137	18	terms	term	NOUN
iberica-427	137	19	and	and	CCONJ
iberica-427	137	20	conditions	condition	NOUN
iberica-427	137	21	):	):	PUNCT
iberica-427	137	22	“	"	PUNCT
iberica-427	137	23	rate	rate	NOUN
iberica-427	137	24	”	"	PUNCT
iberica-427	137	25	was	be	AUX
iberica-427	137	26	detected	detect	VERB
iberica-427	137	27	127	127	NUM
iberica-427	137	28	times	time	NOUN
iberica-427	137	29	in	in	ADP
iberica-427	137	30	the	the	DET
iberica-427	137	31	corpus	corpus	NOUN
iberica-427	137	32	,	,	PUNCT
iberica-427	137	33	excluding	exclude	VERB
iberica-427	137	34	occurrences	occurrence	NOUN
iberica-427	137	35	of	of	ADP
iberica-427	137	36	acronyms	acronym	NOUN
iberica-427	137	37	in	in	ADP
iberica-427	137	38	which	which	PRON
iberica-427	137	39	“	"	PUNCT
iberica-427	137	40	r	r	NOUN
iberica-427	137	41	”	"	PUNCT
iberica-427	137	42	stands	stand	VERB
iberica-427	137	43	for	for	ADP
iberica-427	137	44	“	"	PUNCT
iberica-427	137	45	rate	rate	NOUN
iberica-427	137	46	”	"	PUNCT
iberica-427	137	47	such	such	ADJ
iberica-427	137	48	as	as	ADP
iberica-427	137	49	“	"	PUNCT
iberica-427	137	50	apr	apr	PROPN
iberica-427	137	51	”	"	PUNCT
iberica-427	137	52	and	and	CCONJ
iberica-427	137	53	“	"	PUNCT
iberica-427	137	54	aer	aer	PROPN
iberica-427	137	55	”	"	PUNCT
iberica-427	137	56	(	(	PUNCT
iberica-427	137	57	32	32	NUM
iberica-427	137	58	and	and	CCONJ
iberica-427	137	59	18	18	NUM
iberica-427	137	60	occurrences	occurrence	NOUN
iberica-427	137	61	respectively	respectively	ADV
iberica-427	137	62	)	)	PUNCT
iberica-427	137	63	.	.	PUNCT
iberica-427	138	1	of	of	ADP
iberica-427	138	2	the	the	DET
iberica-427	138	3	fifteen	fifteen	NUM
iberica-427	138	4	most	most	ADV
iberica-427	138	5	recurrent	recurrent	ADJ
iberica-427	138	6	nouns	noun	NOUN
iberica-427	138	7	in	in	ADP
iberica-427	138	8	the	the	DET
iberica-427	138	9	corpus	corpus	NOUN
iberica-427	138	10	(	(	PUNCT
iberica-427	138	11	more	more	ADJ
iberica-427	138	12	than	than	ADP
iberica-427	138	13	20	20	NUM
iberica-427	138	14	occurrences	occurrence	NOUN
iberica-427	138	15	)	)	PUNCT
iberica-427	138	16	,	,	PUNCT
iberica-427	138	17	nine	nine	NUM
iberica-427	138	18	expressed	express	VERB
iberica-427	138	19	product	product	NOUN
iberica-427	138	20	characteristics	characteristic	NOUN
iberica-427	138	21	(	(	PUNCT
iberica-427	138	22	“	"	PUNCT
iberica-427	138	23	rate	rate	NOUN
iberica-427	138	24	”	"	PUNCT
iberica-427	138	25	,	,	PUNCT
iberica-427	138	26	“	"	PUNCT
iberica-427	138	27	interest	interest	NOUN
iberica-427	138	28	”	"	PUNCT
iberica-427	138	29	,	,	PUNCT
iberica-427	138	30	“	"	PUNCT
iberica-427	138	31	asp	asp	NOUN
iberica-427	138	32	”	"	PUNCT
iberica-427	138	33	,	,	PUNCT
iberica-427	138	34	“	"	PUNCT
iberica-427	138	35	year	year	NOUN
iberica-427	138	36	”	"	PUNCT
iberica-427	138	37	,	,	PUNCT
iberica-427	138	38	“	"	PUNCT
iberica-427	138	39	fee	fee	NOUN
iberica-427	138	40	”	"	PUNCT
iberica-427	138	41	,	,	PUNCT
iberica-427	138	42	“	"	PUNCT
iberica-427	138	43	month	month	NOUN
iberica-427	138	44	”	"	PUNCT
iberica-427	138	45	,	,	PUNCT
iberica-427	138	46	“	"	PUNCT
iberica-427	138	47	term	term	NOUN
iberica-427	138	48	”	"	PUNCT
iberica-427	138	49	,	,	PUNCT
iberica-427	138	50	“	"	PUNCT
iberica-427	138	51	charge	charge	NOUN
iberica-427	138	52	”	"	PUNCT
iberica-427	138	53	and	and	CCONJ
iberica-427	138	54	“	"	PUNCT
iberica-427	138	55	balance	balance	NOUN
iberica-427	138	56	”	"	PUNCT
iberica-427	138	57	)	)	PUNCT
iberica-427	138	58	.	.	PUNCT
iberica-427	139	1	the	the	DET
iberica-427	139	2	advertising	advertising	NOUN
iberica-427	139	3	of	of	ADP
iberica-427	139	4	financial	financial	ADJ
iberica-427	139	5	products	product	NOUN
iberica-427	139	6	ibérica	ibérica	PROPN
iberica-427	139	7	13	13	NUM
iberica-427	139	8	[	[	PUNCT
iberica-427	139	9	2007	2007	NUM
iberica-427	139	10	]	]	PUNCT
iberica-427	139	11	:	:	PUNCT
iberica-427	139	12	123	123	NUM
iberica-427	139	13	-	-	SYM
iberica-427	139	14	146	146	NUM
iberica-427	139	15	133	133	NUM
iberica-427	139	16	07	07	NUM
iberica-427	139	17	heather	heather	NOUN
iberica-427	139	18	adams.qxp	adams.qxp	PROPN
iberica-427	139	19	6/4/07	6/4/07	NUM
iberica-427	139	20	09:05	09:05	NUM
iberica-427	140	1	página	página	VERB
iberica-427	140	2	133	133	NUM
iberica-427	140	3	the	the	DET
iberica-427	140	4	adjectives	adjective	NOUN
iberica-427	140	5	used	use	VERB
iberica-427	140	6	also	also	ADV
iberica-427	140	7	tend	tend	VERB
iberica-427	140	8	to	to	PART
iberica-427	140	9	be	be	AUX
iberica-427	140	10	factual	factual	ADJ
iberica-427	140	11	.	.	PUNCT
iberica-427	141	1	an	an	DET
iberica-427	141	2	examination	examination	NOUN
iberica-427	141	3	of	of	ADP
iberica-427	141	4	the	the	DET
iberica-427	141	5	most	most	ADV
iberica-427	141	6	commonly	commonly	ADV
iberica-427	141	7	occurring	occur	VERB
iberica-427	141	8	examples	example	NOUN
iberica-427	141	9	shows	show	VERB
iberica-427	141	10	that	that	SCONJ
iberica-427	141	11	those	those	PRON
iberica-427	141	12	found	find	VERB
iberica-427	141	13	20	20	NUM
iberica-427	141	14	or	or	CCONJ
iberica-427	141	15	more	more	ADJ
iberica-427	141	16	times	time	NOUN
iberica-427	141	17	in	in	ADP
iberica-427	141	18	the	the	DET
iberica-427	141	19	corpus	corpus	NOUN
iberica-427	141	20	were	be	AUX
iberica-427	141	21	(	(	PUNCT
iberica-427	141	22	in	in	ADP
iberica-427	141	23	descending	descend	VERB
iberica-427	141	24	order	order	NOUN
iberica-427	141	25	)	)	PUNCT
iberica-427	141	26	“	"	PUNCT
iberica-427	141	27	available	available	ADJ
iberica-427	141	28	”	"	PUNCT
iberica-427	141	29	,	,	PUNCT
iberica-427	141	30	“	"	PUNCT
iberica-427	141	31	variable	variable	ADJ
iberica-427	141	32	”	"	PUNCT
iberica-427	141	33	,	,	PUNCT
iberica-427	141	34	“	"	PUNCT
iberica-427	141	35	registered	register	VERB
iberica-427	141	36	”	"	PUNCT
iberica-427	141	37	,	,	PUNCT
iberica-427	141	38	“	"	PUNCT
iberica-427	141	39	gross	gross	ADJ
iberica-427	141	40	”	"	PUNCT
iberica-427	141	41	,	,	PUNCT
iberica-427	141	42	“	"	PUNCT
iberica-427	141	43	current	current	ADJ
iberica-427	141	44	”	"	PUNCT
iberica-427	141	45	,	,	PUNCT
iberica-427	141	46	“	"	PUNCT
iberica-427	141	47	monthly	monthly	ADJ
iberica-427	141	48	”	"	PUNCT
iberica-427	141	49	,	,	PUNCT
iberica-427	141	50	and	and	CCONJ
iberica-427	141	51	“	"	PUNCT
iberica-427	141	52	equivalent	equivalent	ADJ
iberica-427	141	53	”	"	PUNCT
iberica-427	141	54	.	.	PUNCT
iberica-427	142	1	the	the	DET
iberica-427	142	2	old	old	ADJ
iberica-427	142	3	favourites	favourite	NOUN
iberica-427	142	4	normally	normally	ADV
iberica-427	142	5	associated	associate	VERB
iberica-427	142	6	with	with	ADP
iberica-427	142	7	advertising	advertising	NOUN
iberica-427	142	8	discourse	discourse	NOUN
iberica-427	142	9	are	be	AUX
iberica-427	142	10	relatively	relatively	ADV
iberica-427	142	11	scarce	scarce	ADJ
iberica-427	142	12	in	in	ADP
iberica-427	142	13	our	our	PRON
iberica-427	142	14	corpus	corpus	NOUN
iberica-427	142	15	and	and	CCONJ
iberica-427	142	16	in	in	ADP
iberica-427	142	17	some	some	DET
iberica-427	142	18	cases	case	NOUN
iberica-427	142	19	receive	receive	VERB
iberica-427	142	20	special	special	ADJ
iberica-427	142	21	treatment	treatment	NOUN
iberica-427	142	22	:	:	PUNCT
iberica-427	142	23	“	"	PUNCT
iberica-427	142	24	best	good	ADJ
iberica-427	142	25	”	"	PUNCT
iberica-427	142	26	is	be	AUX
iberica-427	142	27	often	often	ADV
iberica-427	142	28	qualified	qualified	ADJ
iberica-427	142	29	and	and	CCONJ
iberica-427	142	30	“	"	PUNCT
iberica-427	142	31	new	new	ADJ
iberica-427	142	32	”	"	PUNCT
iberica-427	142	33	rarely	rarely	ADV
iberica-427	142	34	applies	apply	VERB
iberica-427	142	35	to	to	ADP
iberica-427	142	36	the	the	DET
iberica-427	142	37	product	product	NOUN
iberica-427	142	38	.	.	PUNCT
iberica-427	143	1	if	if	SCONJ
iberica-427	143	2	we	we	PRON
iberica-427	143	3	bear	bear	VERB
iberica-427	143	4	in	in	ADP
iberica-427	143	5	mind	mind	NOUN
iberica-427	143	6	the	the	DET
iberica-427	143	7	hyperbolic	hyperbolic	ADJ
iberica-427	143	8	use	use	NOUN
iberica-427	143	9	of	of	ADP
iberica-427	143	10	adjectives	adjective	NOUN
iberica-427	143	11	normally	normally	ADV
iberica-427	143	12	associated	associate	VERB
iberica-427	143	13	with	with	ADP
iberica-427	143	14	advertising	advertising	NOUN
iberica-427	143	15	language	language	NOUN
iberica-427	143	16	,	,	PUNCT
iberica-427	143	17	some	some	DET
iberica-427	143	18	financial	financial	ADJ
iberica-427	143	19	products	product	NOUN
iberica-427	143	20	are	be	AUX
iberica-427	143	21	described	describe	VERB
iberica-427	143	22	in	in	ADP
iberica-427	143	23	very	very	ADV
iberica-427	143	24	moderate	moderate	ADJ
iberica-427	143	25	terms	term	NOUN
iberica-427	143	26	,	,	PUNCT
iberica-427	143	27	as	as	ADP
iberica-427	143	28	in	in	ADP
iberica-427	143	29	“	"	PUNCT
iberica-427	143	30	a	a	DET
iberica-427	143	31	good	good	ADJ
iberica-427	143	32	interest	interest	NOUN
iberica-427	143	33	rate	rate	NOUN
iberica-427	143	34	and	and	CCONJ
iberica-427	143	35	reasonable	reasonable	ADJ
iberica-427	143	36	access	access	NOUN
iberica-427	143	37	when	when	SCONJ
iberica-427	143	38	you	you	PRON
iberica-427	143	39	need	need	VERB
iberica-427	143	40	it	it	PRON
iberica-427	143	41	”	"	PUNCT
iberica-427	143	42	.	.	PUNCT
iberica-427	144	1	such	such	ADJ
iberica-427	144	2	restraint	restraint	NOUN
iberica-427	144	3	is	be	AUX
iberica-427	144	4	by	by	ADP
iberica-427	144	5	no	no	DET
iberica-427	144	6	means	mean	NOUN
iberica-427	144	7	common	common	ADJ
iberica-427	144	8	in	in	ADP
iberica-427	144	9	the	the	DET
iberica-427	144	10	advertising	advertising	NOUN
iberica-427	144	11	of	of	ADP
iberica-427	144	12	consumer	consumer	NOUN
iberica-427	144	13	goods	good	NOUN
iberica-427	144	14	.	.	PUNCT
iberica-427	145	1	an	an	DET
iberica-427	145	2	additional	additional	ADJ
iberica-427	145	3	point	point	NOUN
iberica-427	145	4	concerning	concern	VERB
iberica-427	145	5	the	the	DET
iberica-427	145	6	use	use	NOUN
iberica-427	145	7	of	of	ADP
iberica-427	145	8	adjectives	adjective	NOUN
iberica-427	145	9	in	in	ADP
iberica-427	145	10	these	these	DET
iberica-427	145	11	ads	ad	NOUN
iberica-427	145	12	is	be	AUX
iberica-427	145	13	the	the	DET
iberica-427	145	14	relative	relative	ADJ
iberica-427	145	15	scarcity	scarcity	NOUN
iberica-427	145	16	of	of	ADP
iberica-427	145	17	comparative	comparative	ADJ
iberica-427	145	18	and	and	CCONJ
iberica-427	145	19	superlative	superlative	ADJ
iberica-427	145	20	forms	form	NOUN
iberica-427	145	21	.	.	PUNCT
iberica-427	146	1	the	the	DET
iberica-427	146	2	key	key	NOUN
iberica-427	146	3	to	to	ADP
iberica-427	146	4	this	this	PRON
iberica-427	146	5	lies	lie	VERB
iberica-427	146	6	in	in	ADP
iberica-427	146	7	the	the	DET
iberica-427	146	8	use	use	NOUN
iberica-427	146	9	of	of	ADP
iberica-427	146	10	numbers	number	NOUN
iberica-427	146	11	.	.	PUNCT
iberica-427	147	1	it	it	PRON
iberica-427	147	2	is	be	AUX
iberica-427	147	3	worth	worth	ADJ
iberica-427	147	4	noting	note	VERB
iberica-427	147	5	that	that	SCONJ
iberica-427	147	6	“	"	PUNCT
iberica-427	147	7	better	well	ADJ
iberica-427	147	8	”	"	PUNCT
iberica-427	147	9	and	and	CCONJ
iberica-427	147	10	“	"	PUNCT
iberica-427	147	11	best	good	ADJ
iberica-427	147	12	”	"	PUNCT
iberica-427	147	13	were	be	AUX
iberica-427	147	14	surprisingly	surprisingly	ADV
iberica-427	147	15	rare	rare	ADJ
iberica-427	147	16	in	in	ADP
iberica-427	147	17	this	this	DET
iberica-427	147	18	corpus	corpus	NOUN
iberica-427	147	19	(	(	PUNCT
iberica-427	147	20	8	8	NUM
iberica-427	147	21	and	and	CCONJ
iberica-427	147	22	9	9	NUM
iberica-427	147	23	times	time	NOUN
iberica-427	147	24	respectively	respectively	ADV
iberica-427	147	25	)	)	PUNCT
iberica-427	147	26	,	,	PUNCT
iberica-427	147	27	and	and	CCONJ
iberica-427	147	28	that	that	SCONJ
iberica-427	147	29	their	their	PRON
iberica-427	147	30	uses	use	NOUN
iberica-427	147	31	were	be	AUX
iberica-427	147	32	often	often	ADV
iberica-427	147	33	attenuated	attenuate	VERB
iberica-427	147	34	:	:	PUNCT
iberica-427	147	35	“	"	PUNCT
iberica-427	147	36	among	among	ADP
iberica-427	147	37	the	the	DET
iberica-427	147	38	best	good	ADJ
iberica-427	147	39	around	around	ADP
iberica-427	147	40	”	"	PUNCT
iberica-427	147	41	,	,	PUNCT
iberica-427	147	42	and	and	CCONJ
iberica-427	147	43	“	"	PUNCT
iberica-427	147	44	you	you	PRON
iberica-427	147	45	could	could	AUX
iberica-427	147	46	be	be	AUX
iberica-427	147	47	thousands	thousand	NOUN
iberica-427	147	48	of	of	ADP
iberica-427	147	49	pounds	pound	NOUN
iberica-427	147	50	better	well	ADV
iberica-427	147	51	off	off	ADP
iberica-427	147	52	”	"	PUNCT
iberica-427	147	53	.	.	PUNCT
iberica-427	148	1	comparisons	comparison	NOUN
iberica-427	148	2	between	between	ADP
iberica-427	148	3	products	product	NOUN
iberica-427	148	4	are	be	AUX
iberica-427	148	5	drawn	draw	VERB
iberica-427	148	6	by	by	ADP
iberica-427	148	7	giving	give	VERB
iberica-427	148	8	the	the	DET
iberica-427	148	9	different	different	ADJ
iberica-427	148	10	interest	interest	NOUN
iberica-427	148	11	rates	rate	NOUN
iberica-427	148	12	applicable	applicable	ADJ
iberica-427	148	13	.	.	PUNCT
iberica-427	149	1	extravagant	extravagant	ADJ
iberica-427	149	2	product	product	NOUN
iberica-427	149	3	claims	claim	NOUN
iberica-427	149	4	are	be	AUX
iberica-427	149	5	clearly	clearly	ADV
iberica-427	149	6	not	not	PART
iberica-427	149	7	the	the	DET
iberica-427	149	8	order	order	NOUN
iberica-427	149	9	of	of	ADP
iberica-427	149	10	the	the	DET
iberica-427	149	11	day	day	NOUN
iberica-427	149	12	.	.	PUNCT
iberica-427	150	1	neologisms	neologism	NOUN
iberica-427	150	2	are	be	AUX
iberica-427	150	3	very	very	ADV
iberica-427	150	4	common	common	ADJ
iberica-427	150	5	in	in	ADP
iberica-427	150	6	advertising	advertising	NOUN
iberica-427	150	7	in	in	ADP
iberica-427	150	8	general	general	ADJ
iberica-427	150	9	,	,	PUNCT
iberica-427	150	10	as	as	SCONJ
iberica-427	150	11	they	they	PRON
iberica-427	150	12	suggest	suggest	VERB
iberica-427	150	13	novelty	novelty	NOUN
iberica-427	150	14	and	and	CCONJ
iberica-427	150	15	attract	attract	VERB
iberica-427	150	16	the	the	DET
iberica-427	150	17	reader	reader	NOUN
iberica-427	150	18	’s	’s	PART
iberica-427	150	19	attention	attention	NOUN
iberica-427	150	20	.	.	PUNCT
iberica-427	151	1	however	however	ADV
iberica-427	151	2	,	,	PUNCT
iberica-427	151	3	only	only	ADV
iberica-427	151	4	one	one	NUM
iberica-427	151	5	neologism	neologism	NOUN
iberica-427	151	6	and	and	CCONJ
iberica-427	151	7	no	no	DET
iberica-427	151	8	loan	loan	NOUN
iberica-427	151	9	words	word	NOUN
iberica-427	151	10	were	be	AUX
iberica-427	151	11	found	find	VERB
iberica-427	151	12	in	in	ADP
iberica-427	151	13	our	our	PRON
iberica-427	151	14	corpus	corpus	NOUN
iberica-427	151	15	.	.	PUNCT
iberica-427	152	1	the	the	DET
iberica-427	152	2	neologism	neologism	NOUN
iberica-427	152	3	“	"	PUNCT
iberica-427	152	4	postsaver	postsaver	PROPN
iberica-427	152	5	”	"	PUNCT
iberica-427	152	6	is	be	AUX
iberica-427	152	7	the	the	DET
iberica-427	152	8	name	name	NOUN
iberica-427	152	9	of	of	ADP
iberica-427	152	10	the	the	DET
iberica-427	152	11	product	product	NOUN
iberica-427	152	12	,	,	PUNCT
iberica-427	152	13	coined	coin	VERB
iberica-427	152	14	to	to	PART
iberica-427	152	15	link	link	VERB
iberica-427	152	16	the	the	DET
iberica-427	152	17	ideas	idea	NOUN
iberica-427	152	18	of	of	ADP
iberica-427	152	19	saving	saving	NOUN
iberica-427	152	20	and	and	CCONJ
iberica-427	152	21	a	a	DET
iberica-427	152	22	product	product	NOUN
iberica-427	152	23	that	that	PRON
iberica-427	152	24	operates	operate	VERB
iberica-427	152	25	by	by	ADP
iberica-427	152	26	post	post	PROPN
iberica-427	152	27	.	.	PUNCT
iberica-427	153	1	it	it	PRON
iberica-427	153	2	is	be	AUX
iberica-427	153	3	clear	clear	ADJ
iberica-427	153	4	that	that	SCONJ
iberica-427	153	5	linguistic	linguistic	ADJ
iberica-427	153	6	innovation	innovation	NOUN
iberica-427	153	7	is	be	AUX
iberica-427	153	8	not	not	PART
iberica-427	153	9	a	a	DET
iberica-427	153	10	key	key	ADJ
iberica-427	153	11	concept	concept	NOUN
iberica-427	153	12	in	in	ADP
iberica-427	153	13	the	the	DET
iberica-427	153	14	advertising	advertising	NOUN
iberica-427	153	15	of	of	ADP
iberica-427	153	16	this	this	DET
iberica-427	153	17	product	product	NOUN
iberica-427	153	18	sector	sector	NOUN
iberica-427	153	19	,	,	PUNCT
iberica-427	153	20	in	in	ADP
iberica-427	153	21	which	which	PRON
iberica-427	153	22	one	one	NUM
iberica-427	153	23	of	of	ADP
iberica-427	153	24	the	the	DET
iberica-427	153	25	main	main	ADJ
iberica-427	153	26	values	value	NOUN
iberica-427	153	27	associated	associate	VERB
iberica-427	153	28	with	with	ADP
iberica-427	153	29	the	the	DET
iberica-427	153	30	products	product	NOUN
iberica-427	153	31	is	be	AUX
iberica-427	153	32	security	security	NOUN
iberica-427	153	33	.	.	PUNCT
iberica-427	154	1	coining	coin	VERB
iberica-427	154	2	new	new	ADJ
iberica-427	154	3	words	word	NOUN
iberica-427	154	4	or	or	CCONJ
iberica-427	154	5	importing	import	VERB
iberica-427	154	6	foreign	foreign	ADJ
iberica-427	154	7	expressions	expression	NOUN
iberica-427	154	8	could	could	AUX
iberica-427	154	9	make	make	VERB
iberica-427	154	10	the	the	DET
iberica-427	154	11	products	product	NOUN
iberica-427	154	12	appear	appear	VERB
iberica-427	154	13	less	less	ADV
iberica-427	154	14	trustworthy	trustworthy	ADJ
iberica-427	154	15	,	,	PUNCT
iberica-427	154	16	an	an	DET
iberica-427	154	17	attribute	attribute	NOUN
iberica-427	154	18	which	which	PRON
iberica-427	154	19	might	might	AUX
iberica-427	154	20	be	be	AUX
iberica-427	154	21	considered	consider	VERB
iberica-427	154	22	negative	negative	ADJ
iberica-427	154	23	by	by	ADP
iberica-427	154	24	potential	potential	ADJ
iberica-427	154	25	consumers	consumer	NOUN
iberica-427	154	26	.	.	PUNCT
iberica-427	155	1	as	as	ADV
iberica-427	155	2	far	far	ADV
iberica-427	155	3	as	as	SCONJ
iberica-427	155	4	verbs	verb	NOUN
iberica-427	155	5	are	be	AUX
iberica-427	155	6	concerned	concern	VERB
iberica-427	155	7	,	,	PUNCT
iberica-427	155	8	“	"	PUNCT
iberica-427	155	9	to	to	PART
iberica-427	155	10	be	be	AUX
iberica-427	155	11	”	"	PUNCT
iberica-427	155	12	is	be	AUX
iberica-427	155	13	clearly	clearly	ADV
iberica-427	155	14	predominant	predominant	ADJ
iberica-427	155	15	,	,	PUNCT
iberica-427	155	16	indicative	indicative	ADJ
iberica-427	155	17	of	of	ADP
iberica-427	155	18	an	an	DET
iberica-427	155	19	objective	objective	ADJ
iberica-427	155	20	style	style	NOUN
iberica-427	155	21	.	.	PUNCT
iberica-427	156	1	this	this	DET
iberica-427	156	2	preponderance	preponderance	NOUN
iberica-427	156	3	of	of	ADP
iberica-427	156	4	“	"	PUNCT
iberica-427	156	5	to	to	PART
iberica-427	156	6	be	be	AUX
iberica-427	156	7	”	"	PUNCT
iberica-427	156	8	(	(	PUNCT
iberica-427	156	9	despite	despite	SCONJ
iberica-427	156	10	the	the	DET
iberica-427	156	11	frequent	frequent	ADJ
iberica-427	156	12	cases	case	NOUN
iberica-427	156	13	of	of	ADP
iberica-427	156	14	ellipsis	ellipsis	NOUN
iberica-427	156	15	described	describe	VERB
iberica-427	156	16	below	below	ADP
iberica-427	156	17	)	)	PUNCT
iberica-427	156	18	marks	mark	VERB
iberica-427	156	19	a	a	DET
iberica-427	156	20	style	style	NOUN
iberica-427	156	21	in	in	ADP
iberica-427	156	22	which	which	PRON
iberica-427	156	23	the	the	DET
iberica-427	156	24	information	information	NOUN
iberica-427	156	25	is	be	AUX
iberica-427	156	26	presented	present	VERB
iberica-427	156	27	as	as	ADP
iberica-427	156	28	a	a	DET
iberica-427	156	29	universal	universal	ADJ
iberica-427	156	30	truth	truth	NOUN
iberica-427	156	31	.	.	PUNCT
iberica-427	157	1	some	some	DET
iberica-427	157	2	150	150	NUM
iberica-427	157	3	occurrences	occurrence	NOUN
iberica-427	157	4	of	of	ADP
iberica-427	157	5	this	this	DET
iberica-427	157	6	verb	verb	NOUN
iberica-427	157	7	were	be	AUX
iberica-427	157	8	counted	count	VERB
iberica-427	157	9	,	,	PUNCT
iberica-427	157	10	excluding	exclude	VERB
iberica-427	157	11	uses	use	NOUN
iberica-427	157	12	as	as	ADP
iberica-427	157	13	an	an	DET
iberica-427	157	14	auxiliary	auxiliary	NOUN
iberica-427	157	15	,	,	PUNCT
iberica-427	157	16	while	while	SCONJ
iberica-427	157	17	the	the	DET
iberica-427	157	18	next	next	ADJ
iberica-427	157	19	most	most	ADV
iberica-427	157	20	recurrent	recurrent	ADJ
iberica-427	157	21	verbs	verb	NOUN
iberica-427	157	22	(	(	PUNCT
iberica-427	157	23	“	"	PUNCT
iberica-427	157	24	pay	pay	VERB
iberica-427	157	25	”	"	PUNCT
iberica-427	157	26	,	,	PUNCT
iberica-427	157	27	“	"	PUNCT
iberica-427	157	28	call	call	NOUN
iberica-427	157	29	”	"	PUNCT
iberica-427	157	30	,	,	PUNCT
iberica-427	157	31	“	"	PUNCT
iberica-427	157	32	record	record	NOUN
iberica-427	157	33	”	"	PUNCT
iberica-427	157	34	,	,	PUNCT
iberica-427	157	35	“	"	PUNCT
iberica-427	157	36	monitor	monitor	NOUN
iberica-427	157	37	”	"	PUNCT
iberica-427	157	38	and	and	CCONJ
iberica-427	157	39	“	"	PUNCT
iberica-427	157	40	quote	quote	INTJ
iberica-427	157	41	”	"	PUNCT
iberica-427	157	42	)	)	PUNCT
iberica-427	157	43	were	be	AUX
iberica-427	157	44	found	find	VERB
iberica-427	157	45	36	36	NUM
iberica-427	157	46	,	,	PUNCT
iberica-427	157	47	28	28	NUM
iberica-427	157	48	,	,	PUNCT
iberica-427	157	49	18	18	NUM
iberica-427	157	50	,	,	PUNCT
iberica-427	157	51	17	17	NUM
iberica-427	157	52	and	and	CCONJ
iberica-427	157	53	13	13	NUM
iberica-427	157	54	times	time	NOUN
iberica-427	157	55	respectively	respectively	ADV
iberica-427	157	56	.	.	PUNCT
iberica-427	158	1	“	"	PUNCT
iberica-427	158	2	pay	pay	NOUN
iberica-427	158	3	”	"	PUNCT
iberica-427	158	4	is	be	AUX
iberica-427	158	5	used	use	VERB
iberica-427	158	6	in	in	ADP
iberica-427	158	7	the	the	DET
iberica-427	158	8	explanation	explanation	NOUN
iberica-427	158	9	of	of	ADP
iberica-427	158	10	product	product	NOUN
iberica-427	158	11	terms	term	NOUN
iberica-427	158	12	and	and	CCONJ
iberica-427	158	13	conditions	condition	NOUN
iberica-427	158	14	while	while	SCONJ
iberica-427	158	15	“	"	PUNCT
iberica-427	158	16	call	call	NOUN
iberica-427	158	17	”	"	PUNCT
iberica-427	158	18	refers	refer	VERB
iberica-427	158	19	to	to	ADP
iberica-427	158	20	contacting	contact	VERB
iberica-427	158	21	the	the	DET
iberica-427	158	22	advertiser	advertiser	NOUN
iberica-427	158	23	.	.	PUNCT
iberica-427	159	1	“	"	PUNCT
iberica-427	159	2	record	record	NOUN
iberica-427	159	3	”	"	PUNCT
iberica-427	159	4	and	and	CCONJ
iberica-427	159	5	“	"	PUNCT
iberica-427	159	6	monitor	monitor	NOUN
iberica-427	159	7	”	"	PUNCT
iberica-427	159	8	refer	refer	VERB
iberica-427	159	9	to	to	ADP
iberica-427	159	10	the	the	DET
iberica-427	159	11	advertiser	advertiser	NOUN
iberica-427	159	12	’s	’s	PART
iberica-427	159	13	right	right	NOUN
iberica-427	159	14	to	to	PART
iberica-427	159	15	record	record	VERB
iberica-427	159	16	and	and	CCONJ
iberica-427	159	17	monitor	monitor	VERB
iberica-427	159	18	telephone	telephone	NOUN
iberica-427	159	19	calls	call	NOUN
iberica-427	159	20	with	with	ADP
iberica-427	159	21	potential	potential	ADJ
iberica-427	159	22	customers	customer	NOUN
iberica-427	159	23	,	,	PUNCT
iberica-427	159	24	a	a	DET
iberica-427	159	25	concept	concept	NOUN
iberica-427	159	26	found	find	VERB
iberica-427	159	27	in	in	ADP
iberica-427	159	28	over	over	ADP
iberica-427	159	29	half	half	NOUN
iberica-427	159	30	of	of	ADP
iberica-427	159	31	the	the	DET
iberica-427	159	32	ads	ad	NOUN
iberica-427	159	33	in	in	ADP
iberica-427	159	34	our	our	PRON
iberica-427	159	35	h.	h.	PROPN
iberica-427	159	36	adams	adams	PROPN
iberica-427	159	37	&	&	CCONJ
iberica-427	159	38	l.	l.	PROPN
iberica-427	159	39	cruz	cruz	PROPN
iberica-427	159	40	garcía	garcía	PROPN
iberica-427	159	41	134	134	NUM
iberica-427	159	42	ibérica	ibérica	NOUN
iberica-427	159	43	13	13	NUM
iberica-427	159	44	[	[	PUNCT
iberica-427	159	45	2007	2007	NUM
iberica-427	159	46	]	]	PUNCT
iberica-427	159	47	:	:	PUNCT
iberica-427	159	48	123	123	NUM
iberica-427	159	49	-	-	SYM
iberica-427	159	50	146	146	NUM
iberica-427	159	51	07	07	NUM
iberica-427	159	52	heather	heather	NOUN
iberica-427	159	53	adams.qxp	adams.qxp	PROPN
iberica-427	159	54	6/4/07	6/4/07	NUM
iberica-427	159	55	09:05	09:05	NUM
iberica-427	159	56	página	página	PROPN
iberica-427	159	57	134	134	NUM
iberica-427	159	58	corpus	corpus	X
iberica-427	159	59	.	.	PUNCT
iberica-427	160	1	and	and	CCONJ
iberica-427	160	2	finally	finally	ADV
iberica-427	160	3	,	,	PUNCT
iberica-427	160	4	“	"	PUNCT
iberica-427	160	5	quote	quote	INTJ
iberica-427	160	6	”	"	PUNCT
iberica-427	160	7	appears	appear	VERB
iberica-427	160	8	as	as	SCONJ
iberica-427	160	9	customers	customer	NOUN
iberica-427	160	10	are	be	AUX
iberica-427	160	11	requested	request	VERB
iberica-427	160	12	to	to	PART
iberica-427	160	13	mention	mention	VERB
iberica-427	160	14	or	or	CCONJ
iberica-427	160	15	quote	quote	INTJ
iberica-427	160	16	a	a	DET
iberica-427	160	17	specific	specific	ADJ
iberica-427	160	18	reference	reference	NOUN
iberica-427	160	19	when	when	SCONJ
iberica-427	160	20	they	they	PRON
iberica-427	160	21	contact	contact	VERB
iberica-427	160	22	the	the	DET
iberica-427	160	23	advertiser	advertiser	NOUN
iberica-427	160	24	.	.	PUNCT
iberica-427	161	1	in	in	ADP
iberica-427	161	2	terms	term	NOUN
iberica-427	161	3	of	of	ADP
iberica-427	161	4	the	the	DET
iberica-427	161	5	use	use	NOUN
iberica-427	161	6	of	of	ADP
iberica-427	161	7	adverbs	adverb	NOUN
iberica-427	161	8	in	in	ADP
iberica-427	161	9	our	our	PRON
iberica-427	161	10	corpus	corpus	NOUN
iberica-427	161	11	,	,	PUNCT
iberica-427	161	12	including	include	VERB
iberica-427	161	13	adverbials	adverbial	NOUN
iberica-427	161	14	,	,	PUNCT
iberica-427	161	15	the	the	DET
iberica-427	161	16	majority	majority	NOUN
iberica-427	161	17	denote	denote	ADJ
iberica-427	161	18	frequency	frequency	NOUN
iberica-427	161	19	,	,	PUNCT
iberica-427	161	20	and	and	CCONJ
iberica-427	161	21	refer	refer	VERB
iberica-427	161	22	to	to	ADP
iberica-427	161	23	the	the	DET
iberica-427	161	24	periodicity	periodicity	NOUN
iberica-427	161	25	with	with	ADP
iberica-427	161	26	which	which	PRON
iberica-427	161	27	payments	payment	NOUN
iberica-427	161	28	are	be	AUX
iberica-427	161	29	made	make	VERB
iberica-427	161	30	or	or	CCONJ
iberica-427	161	31	fall	fall	VERB
iberica-427	161	32	due	due	ADJ
iberica-427	161	33	,	,	PUNCT
iberica-427	161	34	given	give	VERB
iberica-427	161	35	the	the	DET
iberica-427	161	36	specific	specific	ADJ
iberica-427	161	37	terms	term	NOUN
iberica-427	161	38	and	and	CCONJ
iberica-427	161	39	conditions	condition	NOUN
iberica-427	161	40	of	of	ADP
iberica-427	161	41	the	the	DET
iberica-427	161	42	product	product	NOUN
iberica-427	161	43	in	in	ADP
iberica-427	161	44	question	question	NOUN
iberica-427	161	45	.	.	PUNCT
iberica-427	162	1	thus	thus	ADV
iberica-427	162	2	,	,	PUNCT
iberica-427	162	3	the	the	DET
iberica-427	162	4	most	most	ADV
iberica-427	162	5	commonly	commonly	ADV
iberica-427	162	6	occurring	occur	VERB
iberica-427	162	7	expression	expression	NOUN
iberica-427	162	8	of	of	ADP
iberica-427	162	9	this	this	DET
iberica-427	162	10	type	type	NOUN
iberica-427	162	11	in	in	ADP
iberica-427	162	12	the	the	DET
iberica-427	162	13	corpus	corpus	NOUN
iberica-427	162	14	(	(	PUNCT
iberica-427	162	15	12	12	NUM
iberica-427	162	16	occurrences	occurrence	NOUN
iberica-427	162	17	)	)	PUNCT
iberica-427	162	18	is	be	AUX
iberica-427	162	19	per	per	ADP
iberica-427	162	20	annum	annum	NOUN
iberica-427	162	21	or	or	CCONJ
iberica-427	162	22	p.a	p.a	PROPN
iberica-427	162	23	.	.	PROPN
iberica-427	162	24	,	,	PUNCT
iberica-427	162	25	followed	follow	VERB
iberica-427	162	26	by	by	ADP
iberica-427	162	27	“	"	PUNCT
iberica-427	162	28	just	just	ADV
iberica-427	162	29	”	"	PUNCT
iberica-427	162	30	,	,	PUNCT
iberica-427	162	31	“	"	PUNCT
iberica-427	162	32	currently	currently	ADV
iberica-427	162	33	”	"	PUNCT
iberica-427	162	34	,	,	PUNCT
iberica-427	162	35	“	"	PUNCT
iberica-427	162	36	annually	annually	ADV
iberica-427	162	37	”	"	PUNCT
iberica-427	162	38	,	,	PUNCT
iberica-427	162	39	“	"	PUNCT
iberica-427	162	40	only	only	ADV
iberica-427	162	41	”	"	PUNCT
iberica-427	162	42	and	and	CCONJ
iberica-427	162	43	“	"	PUNCT
iberica-427	162	44	always	always	ADV
iberica-427	162	45	”	"	PUNCT
iberica-427	162	46	.	.	PUNCT
iberica-427	163	1	the	the	DET
iberica-427	163	2	use	use	NOUN
iberica-427	163	3	of	of	ADP
iberica-427	163	4	a	a	DET
iberica-427	163	5	distinctive	distinctive	ADJ
iberica-427	163	6	latin	latin	ADJ
iberica-427	163	7	form	form	NOUN
iberica-427	163	8	,	,	PUNCT
iberica-427	163	9	commonly	commonly	ADV
iberica-427	163	10	used	use	VERB
iberica-427	163	11	in	in	ADP
iberica-427	163	12	financial	financial	ADJ
iberica-427	163	13	contexts	context	NOUN
iberica-427	163	14	,	,	PUNCT
iberica-427	163	15	is	be	AUX
iberica-427	163	16	in	in	ADP
iberica-427	163	17	itself	itself	PRON
iberica-427	163	18	a	a	DET
iberica-427	163	19	distinguishing	distinguish	VERB
iberica-427	163	20	characteristic	characteristic	NOUN
iberica-427	163	21	of	of	ADP
iberica-427	163	22	advertisements	advertisement	NOUN
iberica-427	163	23	for	for	ADP
iberica-427	163	24	this	this	DET
iberica-427	163	25	type	type	NOUN
iberica-427	163	26	of	of	ADP
iberica-427	163	27	product	product	NOUN
iberica-427	163	28	.	.	PUNCT
iberica-427	164	1	the	the	DET
iberica-427	164	2	terminology	terminology	NOUN
iberica-427	164	3	used	use	VERB
iberica-427	164	4	in	in	ADP
iberica-427	164	5	the	the	DET
iberica-427	164	6	corpus	corpus	NOUN
iberica-427	164	7	constitutes	constitute	VERB
iberica-427	164	8	another	another	DET
iberica-427	164	9	distinguishing	distinguish	VERB
iberica-427	164	10	factor	factor	NOUN
iberica-427	164	11	in	in	SCONJ
iberica-427	164	12	that	that	SCONJ
iberica-427	164	13	it	it	PRON
iberica-427	164	14	relates	relate	VERB
iberica-427	164	15	to	to	ADP
iberica-427	164	16	either	either	DET
iberica-427	164	17	product	product	NOUN
iberica-427	164	18	types	type	NOUN
iberica-427	164	19	or	or	CCONJ
iberica-427	164	20	characteristics	characteristic	NOUN
iberica-427	164	21	,	,	PUNCT
iberica-427	164	22	and	and	CCONJ
iberica-427	164	23	thus	thus	ADV
iberica-427	164	24	belongs	belong	VERB
iberica-427	164	25	to	to	ADP
iberica-427	164	26	the	the	DET
iberica-427	164	27	sphere	sphere	NOUN
iberica-427	164	28	of	of	ADP
iberica-427	164	29	finance	finance	NOUN
iberica-427	164	30	.	.	PUNCT
iberica-427	165	1	the	the	DET
iberica-427	165	2	category	category	NOUN
iberica-427	165	3	of	of	ADP
iberica-427	165	4	product	product	NOUN
iberica-427	165	5	characteristics	characteristic	NOUN
iberica-427	165	6	offers	offer	VERB
iberica-427	165	7	us	we	PRON
iberica-427	165	8	the	the	DET
iberica-427	165	9	largest	large	ADJ
iberica-427	165	10	source	source	NOUN
iberica-427	165	11	of	of	ADP
iberica-427	165	12	specific	specific	ADJ
iberica-427	165	13	terminology	terminology	NOUN
iberica-427	165	14	,	,	PUNCT
iberica-427	165	15	with	with	ADP
iberica-427	165	16	the	the	DET
iberica-427	165	17	compounds	compound	NOUN
iberica-427	165	18	of	of	ADP
iberica-427	165	19	“	"	PUNCT
iberica-427	165	20	rate	rate	NOUN
iberica-427	165	21	”	"	PUNCT
iberica-427	165	22	particularly	particularly	ADV
iberica-427	165	23	significant	significant	ADJ
iberica-427	165	24	(	(	PUNCT
iberica-427	165	25	“	"	PUNCT
iberica-427	165	26	apr	apr	PROPN
iberica-427	165	27	”	"	PUNCT
iberica-427	165	28	,	,	PUNCT
iberica-427	165	29	“	"	PUNCT
iberica-427	165	30	bank	bank	PROPN
iberica-427	165	31	of	of	ADP
iberica-427	165	32	england	england	PROPN
iberica-427	165	33	base	base	NOUN
iberica-427	165	34	rate	rate	NOUN
iberica-427	165	35	”	"	PUNCT
iberica-427	165	36	,	,	PUNCT
iberica-427	165	37	“	"	PUNCT
iberica-427	165	38	tracker	tracker	NOUN
iberica-427	165	39	rate	rate	NOUN
iberica-427	165	40	”	"	PUNCT
iberica-427	165	41	,	,	PUNCT
iberica-427	165	42	“	"	PUNCT
iberica-427	165	43	base	base	NOUN
iberica-427	165	44	rate	rate	NOUN
iberica-427	165	45	”	"	PUNCT
iberica-427	165	46	,	,	PUNCT
iberica-427	165	47	“	"	PUNCT
iberica-427	165	48	contractual	contractual	ADJ
iberica-427	165	49	rate	rate	NOUN
iberica-427	165	50	of	of	ADP
iberica-427	165	51	interest	interest	NOUN
iberica-427	165	52	”	"	PUNCT
iberica-427	165	53	,	,	PUNCT
iberica-427	165	54	“	"	PUNCT
iberica-427	165	55	notional	notional	ADJ
iberica-427	165	56	rate	rate	NOUN
iberica-427	165	57	”	"	PUNCT
iberica-427	165	58	,	,	PUNCT
iberica-427	165	59	“	"	PUNCT
iberica-427	165	60	standard	standard	ADJ
iberica-427	165	61	variable	variable	ADJ
iberica-427	165	62	rate	rate	NOUN
iberica-427	165	63	”	"	PUNCT
iberica-427	165	64	and	and	CCONJ
iberica-427	165	65	its	its	PRON
iberica-427	165	66	acronym	acronym	NOUN
iberica-427	165	67	“	"	PUNCT
iberica-427	165	68	svr	svr	NOUN
iberica-427	165	69	”	"	PUNCT
iberica-427	165	70	,	,	PUNCT
iberica-427	165	71	“	"	PUNCT
iberica-427	165	72	annual	annual	ADJ
iberica-427	165	73	equivalent	equivalent	ADJ
iberica-427	165	74	rate	rate	NOUN
iberica-427	165	75	”	"	PUNCT
iberica-427	165	76	and	and	CCONJ
iberica-427	165	77	its	its	PRON
iberica-427	165	78	acronym	acronym	NOUN
iberica-427	165	79	“	"	PUNCT
iberica-427	165	80	aer	aer	PROPN
iberica-427	165	81	”	"	PUNCT
iberica-427	165	82	and	and	CCONJ
iberica-427	165	83	“	"	PUNCT
iberica-427	165	84	repo	repo	PROPN
iberica-427	165	85	rate	rate	NOUN
iberica-427	165	86	”	"	PUNCT
iberica-427	165	87	)	)	PUNCT
iberica-427	165	88	.	.	PUNCT
iberica-427	166	1	other	other	ADJ
iberica-427	166	2	terms	term	NOUN
iberica-427	166	3	linked	link	VERB
iberica-427	166	4	to	to	ADP
iberica-427	166	5	product	product	NOUN
iberica-427	166	6	characteristics	characteristic	NOUN
iberica-427	166	7	include	include	VERB
iberica-427	166	8	“	"	PUNCT
iberica-427	166	9	underpayment	underpayment	NOUN
iberica-427	166	10	”	"	PUNCT
iberica-427	166	11	,	,	PUNCT
iberica-427	166	12	“	"	PUNCT
iberica-427	166	13	cat	cat	NOUN
iberica-427	166	14	”	"	PUNCT
iberica-427	166	15	,	,	PUNCT
iberica-427	166	16	“	"	PUNCT
iberica-427	166	17	offsetting	offset	VERB
iberica-427	166	18	reserve	reserve	NOUN
iberica-427	166	19	facility	facility	NOUN
iberica-427	166	20	”	"	PUNCT
iberica-427	166	21	,	,	PUNCT
iberica-427	166	22	“	"	PUNCT
iberica-427	166	23	running	run	VERB
iberica-427	166	24	yield	yield	NOUN
iberica-427	166	25	”	"	PUNCT
iberica-427	166	26	,	,	PUNCT
iberica-427	166	27	“	"	PUNCT
iberica-427	166	28	gross	gross	ADJ
iberica-427	166	29	redemption	redemption	NOUN
iberica-427	166	30	yield	yield	NOUN
iberica-427	166	31	”	"	PUNCT
iberica-427	166	32	,	,	PUNCT
iberica-427	166	33	“	"	PUNCT
iberica-427	166	34	drawdown	drawdown	NOUN
iberica-427	166	35	”	"	PUNCT
iberica-427	166	36	and	and	CCONJ
iberica-427	166	37	“	"	PUNCT
iberica-427	166	38	equity	equity	NOUN
iberica-427	166	39	release	release	NOUN
iberica-427	166	40	”	"	PUNCT
iberica-427	166	41	.	.	PUNCT
iberica-427	167	1	a	a	DET
iberica-427	167	2	more	more	ADV
iberica-427	167	3	limited	limited	ADJ
iberica-427	167	4	array	array	NOUN
iberica-427	167	5	of	of	ADP
iberica-427	167	6	terminology	terminology	NOUN
iberica-427	167	7	refers	refer	VERB
iberica-427	167	8	to	to	ADP
iberica-427	167	9	product	product	NOUN
iberica-427	167	10	type	type	NOUN
iberica-427	167	11	,	,	PUNCT
iberica-427	167	12	and	and	CCONJ
iberica-427	167	13	includes	include	VERB
iberica-427	167	14	“	"	PUNCT
iberica-427	167	15	annuity	annuity	NOUN
iberica-427	167	16	”	"	PUNCT
iberica-427	167	17	,	,	PUNCT
iberica-427	167	18	“	"	PUNCT
iberica-427	167	19	mortgage	mortgage	NOUN
iberica-427	167	20	”	"	PUNCT
iberica-427	167	21	,	,	PUNCT
iberica-427	167	22	“	"	PUNCT
iberica-427	167	23	loan	loan	NOUN
iberica-427	167	24	”	"	PUNCT
iberica-427	167	25	,	,	PUNCT
iberica-427	167	26	“	"	PUNCT
iberica-427	167	27	cash	cash	VERB
iberica-427	167	28	back	back	ADP
iberica-427	167	29	”	"	PUNCT
iberica-427	167	30	,	,	PUNCT
iberica-427	167	31	“	"	PUNCT
iberica-427	167	32	index	index	NOUN
iberica-427	167	33	-	-	PUNCT
iberica-427	167	34	tracking	track	VERB
iberica-427	167	35	trust	trust	NOUN
iberica-427	167	36	”	"	PUNCT
iberica-427	167	37	and	and	CCONJ
iberica-427	167	38	“	"	PUNCT
iberica-427	167	39	mini	mini	ADJ
iberica-427	167	40	cash	cash	NOUN
iberica-427	167	41	isa	isa	PROPN
iberica-427	167	42	”	"	PUNCT
iberica-427	167	43	.	.	PUNCT
iberica-427	168	1	advertising	advertising	NOUN
iberica-427	168	2	in	in	ADP
iberica-427	168	3	general	general	ADJ
iberica-427	168	4	attempts	attempt	NOUN
iberica-427	168	5	to	to	PART
iberica-427	168	6	mirror	mirror	VERB
iberica-427	168	7	everyday	everyday	ADV
iberica-427	168	8	,	,	PUNCT
iberica-427	168	9	face	face	NOUN
iberica-427	168	10	-	-	PUNCT
iberica-427	168	11	to	to	ADP
iberica-427	168	12	-	-	PUNCT
iberica-427	168	13	face	face	NOUN
iberica-427	168	14	communication	communication	NOUN
iberica-427	168	15	,	,	PUNCT
iberica-427	168	16	as	as	ADP
iberica-427	168	17	a	a	DET
iberica-427	168	18	way	way	NOUN
iberica-427	168	19	of	of	ADP
iberica-427	168	20	bringing	bring	VERB
iberica-427	168	21	its	its	PRON
iberica-427	168	22	idealised	idealised	ADJ
iberica-427	168	23	world	world	NOUN
iberica-427	168	24	closer	close	ADJ
iberica-427	168	25	to	to	ADP
iberica-427	168	26	the	the	DET
iberica-427	168	27	target	target	NOUN
iberica-427	168	28	audience	audience	NOUN
iberica-427	168	29	.	.	PUNCT
iberica-427	169	1	this	this	DET
iberica-427	169	2	effect	effect	NOUN
iberica-427	169	3	is	be	AUX
iberica-427	169	4	achieved	achieve	VERB
iberica-427	169	5	in	in	ADP
iberica-427	169	6	a	a	DET
iberica-427	169	7	number	number	NOUN
iberica-427	169	8	of	of	ADP
iberica-427	169	9	ways	way	NOUN
iberica-427	169	10	,	,	PUNCT
iberica-427	169	11	including	include	VERB
iberica-427	169	12	mechanisms	mechanism	NOUN
iberica-427	169	13	commonly	commonly	ADV
iberica-427	169	14	found	find	VERB
iberica-427	169	15	in	in	ADP
iberica-427	169	16	spoken	speak	VERB
iberica-427	169	17	conversation	conversation	NOUN
iberica-427	169	18	such	such	ADJ
iberica-427	169	19	as	as	ADP
iberica-427	169	20	turn	turn	NOUN
iberica-427	169	21	-	-	PUNCT
iberica-427	169	22	taking	taking	NOUN
iberica-427	169	23	,	,	PUNCT
iberica-427	169	24	the	the	DET
iberica-427	169	25	assumption	assumption	NOUN
iberica-427	169	26	of	of	ADP
iberica-427	169	27	knowledge	knowledge	NOUN
iberica-427	169	28	shared	share	VERB
iberica-427	169	29	by	by	ADP
iberica-427	169	30	the	the	DET
iberica-427	169	31	characters	character	NOUN
iberica-427	169	32	in	in	ADP
iberica-427	169	33	the	the	DET
iberica-427	169	34	ads	ad	NOUN
iberica-427	169	35	(	(	PUNCT
iberica-427	169	36	and	and	CCONJ
iberica-427	169	37	the	the	DET
iberica-427	169	38	addressee	addressee	NOUN
iberica-427	169	39	)	)	PUNCT
iberica-427	169	40	,	,	PUNCT
iberica-427	169	41	paralinguistic	paralinguistic	PROPN
iberica-427	169	42	features	feature	VERB
iberica-427	169	43	such	such	ADJ
iberica-427	169	44	as	as	ADP
iberica-427	169	45	pace	pace	NOUN
iberica-427	169	46	,	,	PUNCT
iberica-427	169	47	pitch	pitch	NOUN
iberica-427	169	48	,	,	PUNCT
iberica-427	169	49	timbre	timbre	NOUN
iberica-427	169	50	,	,	PUNCT
iberica-427	169	51	grouping	group	VERB
iberica-427	169	52	,	,	PUNCT
iberica-427	169	53	intonation	intonation	NOUN
iberica-427	169	54	,	,	PUNCT
iberica-427	169	55	etc	etc	X
iberica-427	169	56	.	.	X
iberica-427	169	57	,	,	PUNCT
iberica-427	169	58	dialogue	dialogue	NOUN
iberica-427	169	59	and	and	CCONJ
iberica-427	169	60	monologue	monologue	NOUN
iberica-427	169	61	formats	format	NOUN
iberica-427	169	62	,	,	PUNCT
iberica-427	169	63	inner	inner	ADJ
iberica-427	169	64	monologues	monologue	NOUN
iberica-427	169	65	,	,	PUNCT
iberica-427	169	66	testimonials	testimonial	NOUN
iberica-427	169	67	,	,	PUNCT
iberica-427	169	68	celebrity	celebrity	NOUN
iberica-427	169	69	endorsements	endorsement	NOUN
iberica-427	169	70	and	and	CCONJ
iberica-427	169	71	the	the	DET
iberica-427	169	72	use	use	NOUN
iberica-427	169	73	of	of	ADP
iberica-427	169	74	determinedly	determinedly	ADV
iberica-427	169	75	colloquial	colloquial	ADJ
iberica-427	169	76	language	language	NOUN
iberica-427	169	77	.	.	PUNCT
iberica-427	170	1	in	in	ADP
iberica-427	170	2	our	our	PRON
iberica-427	170	3	corpus	corpus	NOUN
iberica-427	170	4	,	,	PUNCT
iberica-427	170	5	informal	informal	ADJ
iberica-427	170	6	words	word	NOUN
iberica-427	170	7	or	or	CCONJ
iberica-427	170	8	expressions	expression	NOUN
iberica-427	170	9	were	be	AUX
iberica-427	170	10	found	find	VERB
iberica-427	170	11	in	in	ADP
iberica-427	170	12	the	the	DET
iberica-427	170	13	main	main	ADJ
iberica-427	170	14	body	body	NOUN
iberica-427	170	15	of	of	ADP
iberica-427	170	16	eighteen	eighteen	NUM
iberica-427	170	17	of	of	ADP
iberica-427	170	18	the	the	DET
iberica-427	170	19	thirty	thirty	NUM
iberica-427	170	20	ads	ad	NOUN
iberica-427	170	21	,	,	PUNCT
iberica-427	170	22	but	but	CCONJ
iberica-427	170	23	not	not	PART
iberica-427	170	24	in	in	ADP
iberica-427	170	25	any	any	DET
iberica-427	170	26	great	great	ADJ
iberica-427	170	27	abundance	abundance	NOUN
iberica-427	170	28	.	.	PUNCT
iberica-427	171	1	examples	example	NOUN
iberica-427	171	2	include	include	VERB
iberica-427	171	3	expressions	expression	NOUN
iberica-427	171	4	such	such	ADJ
iberica-427	171	5	as	as	ADP
iberica-427	171	6	“	"	PUNCT
iberica-427	171	7	save	save	VERB
iberica-427	171	8	you	you	PRON
iberica-427	171	9	hassle	hassle	NOUN
iberica-427	171	10	”	"	PUNCT
iberica-427	171	11	,	,	PUNCT
iberica-427	171	12	“	"	PUNCT
iberica-427	171	13	save	save	VERB
iberica-427	171	14	you	you	PRON
iberica-427	171	15	a	a	DET
iberica-427	171	16	packet	packet	NOUN
iberica-427	171	17	”	"	PUNCT
iberica-427	171	18	,	,	PUNCT
iberica-427	171	19	“	"	PUNCT
iberica-427	171	20	chill	chill	VERB
iberica-427	171	21	out	out	ADP
iberica-427	171	22	”	"	PUNCT
iberica-427	171	23	,	,	PUNCT
iberica-427	171	24	“	"	PUNCT
iberica-427	171	25	a	a	DET
iberica-427	171	26	cool	cool	ADJ
iberica-427	171	27	six	six	NUM
iberica-427	171	28	months	month	NOUN
iberica-427	171	29	”	"	PUNCT
iberica-427	171	30	,	,	PUNCT
iberica-427	171	31	“	"	PUNCT
iberica-427	171	32	whopping	whopping	ADJ
iberica-427	171	33	”	"	PUNCT
iberica-427	171	34	,	,	PUNCT
iberica-427	171	35	“	"	PUNCT
iberica-427	171	36	hangover	hangover	NOUN
iberica-427	171	37	”	"	PUNCT
iberica-427	171	38	,	,	PUNCT
iberica-427	171	39	“	"	PUNCT
iberica-427	171	40	what	what	PRON
iberica-427	171	41	’s	’	VERB
iberica-427	171	42	in	in	ADP
iberica-427	171	43	it	it	PRON
iberica-427	171	44	for	for	ADP
iberica-427	171	45	me	i	PRON
iberica-427	171	46	?	?	PUNCT
iberica-427	171	47	”	"	PUNCT
iberica-427	171	48	,	,	PUNCT
iberica-427	171	49	“	"	PUNCT
iberica-427	171	50	a	a	DET
iberica-427	171	51	bit	bit	NOUN
iberica-427	171	52	of	of	ADP
iberica-427	171	53	a	a	DET
iberica-427	171	54	mouthful	mouthful	ADJ
iberica-427	171	55	”	"	PUNCT
iberica-427	171	56	and	and	CCONJ
iberica-427	171	57	“	"	PUNCT
iberica-427	171	58	until	until	SCONJ
iberica-427	171	59	money	money	NOUN
iberica-427	171	60	grows	grow	VERB
iberica-427	171	61	on	on	ADP
iberica-427	171	62	trees	tree	NOUN
iberica-427	171	63	”	"	PUNCT
iberica-427	171	64	.	.	PUNCT
iberica-427	172	1	in	in	ADP
iberica-427	172	2	general	general	ADJ
iberica-427	172	3	,	,	PUNCT
iberica-427	172	4	the	the	DET
iberica-427	172	5	the	the	DET
iberica-427	172	6	advertising	advertising	NOUN
iberica-427	172	7	of	of	ADP
iberica-427	172	8	financial	financial	ADJ
iberica-427	172	9	products	product	NOUN
iberica-427	172	10	ibérica	ibérica	PROPN
iberica-427	172	11	13	13	NUM
iberica-427	172	12	[	[	PUNCT
iberica-427	172	13	2007	2007	NUM
iberica-427	172	14	]	]	PUNCT
iberica-427	172	15	:	:	PUNCT
iberica-427	172	16	123	123	NUM
iberica-427	172	17	-	-	SYM
iberica-427	172	18	146	146	NUM
iberica-427	172	19	135	135	NUM
iberica-427	172	20	07	07	NUM
iberica-427	172	21	heather	heather	NOUN
iberica-427	172	22	adams.qxp	adams.qxp	PROPN
iberica-427	172	23	6/4/07	6/4/07	NUM
iberica-427	172	24	09:05	09:05	NUM
iberica-427	173	1	página	página	NOUN
iberica-427	173	2	135	135	NUM
iberica-427	173	3	language	language	NOUN
iberica-427	173	4	used	use	VERB
iberica-427	173	5	was	be	AUX
iberica-427	173	6	more	more	ADV
iberica-427	173	7	formal	formal	ADJ
iberica-427	173	8	than	than	SCONJ
iberica-427	173	9	we	we	PRON
iberica-427	173	10	would	would	AUX
iberica-427	173	11	normally	normally	ADV
iberica-427	173	12	expect	expect	VERB
iberica-427	173	13	of	of	ADP
iberica-427	173	14	advertising	advertising	NOUN
iberica-427	173	15	,	,	PUNCT
iberica-427	173	16	in	in	ADP
iberica-427	173	17	line	line	NOUN
iberica-427	173	18	with	with	ADP
iberica-427	173	19	the	the	DET
iberica-427	173	20	solidity	solidity	NOUN
iberica-427	173	21	which	which	PRON
iberica-427	173	22	the	the	DET
iberica-427	173	23	advertisers	advertiser	NOUN
iberica-427	173	24	wish	wish	VERB
iberica-427	173	25	to	to	PART
iberica-427	173	26	convey	convey	VERB
iberica-427	173	27	.	.	PUNCT
iberica-427	174	1	puns	pun	NOUN
iberica-427	174	2	and	and	CCONJ
iberica-427	174	3	other	other	ADJ
iberica-427	174	4	word	word	NOUN
iberica-427	174	5	plays	play	NOUN
iberica-427	174	6	,	,	PUNCT
iberica-427	174	7	altered	alter	VERB
iberica-427	174	8	spelling	spelling	NOUN
iberica-427	174	9	and	and	CCONJ
iberica-427	174	10	other	other	ADJ
iberica-427	174	11	types	type	NOUN
iberica-427	174	12	of	of	ADP
iberica-427	174	13	word	word	NOUN
iberica-427	174	14	modification	modification	NOUN
iberica-427	174	15	are	be	AUX
iberica-427	174	16	also	also	ADV
iberica-427	174	17	common	common	ADJ
iberica-427	174	18	in	in	ADP
iberica-427	174	19	advertising	advertising	NOUN
iberica-427	174	20	discourse	discourse	NOUN
iberica-427	174	21	for	for	ADP
iberica-427	174	22	consumer	consumer	NOUN
iberica-427	174	23	products	product	NOUN
iberica-427	174	24	as	as	SCONJ
iberica-427	174	25	they	they	PRON
iberica-427	174	26	are	be	AUX
iberica-427	174	27	a	a	DET
iberica-427	174	28	neat	neat	ADJ
iberica-427	174	29	way	way	NOUN
iberica-427	174	30	of	of	ADP
iberica-427	174	31	encapsulating	encapsulate	VERB
iberica-427	174	32	different	different	ADJ
iberica-427	174	33	meanings	meaning	NOUN
iberica-427	174	34	,	,	PUNCT
iberica-427	174	35	or	or	CCONJ
iberica-427	174	36	referents	referent	NOUN
iberica-427	174	37	,	,	PUNCT
iberica-427	174	38	in	in	ADP
iberica-427	174	39	short	short	ADJ
iberica-427	174	40	expressions	expression	NOUN
iberica-427	174	41	.	.	PUNCT
iberica-427	175	1	puns	pun	NOUN
iberica-427	175	2	are	be	AUX
iberica-427	175	3	particularly	particularly	ADV
iberica-427	175	4	common	common	ADJ
iberica-427	175	5	and	and	CCONJ
iberica-427	175	6	complex	complex	ADJ
iberica-427	175	7	in	in	ADP
iberica-427	175	8	english	english	PROPN
iberica-427	175	9	as	as	SCONJ
iberica-427	175	10	copywriters	copywriter	NOUN
iberica-427	175	11	make	make	VERB
iberica-427	175	12	the	the	DET
iberica-427	175	13	most	most	ADJ
iberica-427	175	14	of	of	ADP
iberica-427	175	15	words	word	NOUN
iberica-427	175	16	with	with	ADP
iberica-427	175	17	exactly	exactly	ADV
iberica-427	175	18	the	the	DET
iberica-427	175	19	same	same	ADJ
iberica-427	175	20	form	form	NOUN
iberica-427	175	21	although	although	SCONJ
iberica-427	175	22	they	they	PRON
iberica-427	175	23	belong	belong	VERB
iberica-427	175	24	to	to	ADP
iberica-427	175	25	different	different	ADJ
iberica-427	175	26	grammatical	grammatical	ADJ
iberica-427	175	27	categories	category	NOUN
iberica-427	175	28	.	.	PUNCT
iberica-427	176	1	however	however	ADV
iberica-427	176	2	,	,	PUNCT
iberica-427	176	3	we	we	PRON
iberica-427	176	4	found	find	VERB
iberica-427	176	5	only	only	ADV
iberica-427	176	6	two	two	NUM
iberica-427	176	7	examples	example	NOUN
iberica-427	176	8	in	in	ADP
iberica-427	176	9	our	our	PRON
iberica-427	176	10	corpus	corpus	NOUN
iberica-427	176	11	,	,	PUNCT
iberica-427	176	12	both	both	PRON
iberica-427	176	13	in	in	ADP
iberica-427	176	14	the	the	DET
iberica-427	176	15	same	same	ADJ
iberica-427	176	16	ad	ad	NOUN
iberica-427	176	17	:	:	PUNCT
iberica-427	176	18	“	"	PUNCT
iberica-427	176	19	highly	highly	ADV
iberica-427	176	20	-	-	PUNCT
iberica-427	176	21	rated	rate	VERB
iberica-427	176	22	”	"	PUNCT
iberica-427	176	23	,	,	PUNCT
iberica-427	176	24	which	which	PRON
iberica-427	176	25	is	be	AUX
iberica-427	176	26	used	use	VERB
iberica-427	176	27	to	to	PART
iberica-427	176	28	mean	mean	VERB
iberica-427	176	29	valued	value	VERB
iberica-427	176	30	or	or	CCONJ
iberica-427	176	31	esteemed	esteem	VERB
iberica-427	176	32	,	,	PUNCT
iberica-427	176	33	as	as	ADV
iberica-427	176	34	well	well	ADV
iberica-427	176	35	as	as	ADP
iberica-427	176	36	referring	refer	VERB
iberica-427	176	37	to	to	ADP
iberica-427	176	38	a	a	DET
iberica-427	176	39	high	high	ADJ
iberica-427	176	40	interest	interest	NOUN
iberica-427	176	41	rate	rate	NOUN
iberica-427	176	42	,	,	PUNCT
iberica-427	176	43	and	and	CCONJ
iberica-427	176	44	the	the	DET
iberica-427	176	45	headline	headline	NOUN
iberica-427	176	46	“	"	PUNCT
iberica-427	176	47	it	it	PRON
iberica-427	176	48	pays	pay	VERB
iberica-427	176	49	to	to	PART
iberica-427	176	50	be	be	AUX
iberica-427	176	51	level	level	NOUN
iberica-427	176	52	-	-	PUNCT
iberica-427	176	53	headed	head	VERB
iberica-427	176	54	”	"	PUNCT
iberica-427	176	55	,	,	PUNCT
iberica-427	176	56	which	which	PRON
iberica-427	176	57	includes	include	VERB
iberica-427	176	58	a	a	DET
iberica-427	176	59	play	play	NOUN
iberica-427	176	60	on	on	ADP
iberica-427	176	61	“	"	PUNCT
iberica-427	176	62	it	it	PRON
iberica-427	176	63	pays	pay	VERB
iberica-427	176	64	”	"	PUNCT
iberica-427	176	65	,	,	PUNCT
iberica-427	176	66	meaning	mean	VERB
iberica-427	176	67	both	both	PRON
iberica-427	176	68	it	it	PRON
iberica-427	176	69	is	be	AUX
iberica-427	176	70	beneficial	beneficial	ADJ
iberica-427	176	71	and	and	CCONJ
iberica-427	176	72	,	,	PUNCT
iberica-427	176	73	in	in	ADP
iberica-427	176	74	this	this	DET
iberica-427	176	75	case	case	NOUN
iberica-427	176	76	,	,	PUNCT
iberica-427	176	77	it	it	PRON
iberica-427	176	78	will	will	AUX
iberica-427	176	79	give	give	VERB
iberica-427	176	80	you	you	PRON
iberica-427	176	81	more	more	ADJ
iberica-427	176	82	money	money	NOUN
iberica-427	176	83	.	.	PUNCT
iberica-427	177	1	this	this	DET
iberica-427	177	2	low	low	ADJ
iberica-427	177	3	incidence	incidence	NOUN
iberica-427	177	4	of	of	ADP
iberica-427	177	5	puns	pun	NOUN
iberica-427	177	6	may	may	AUX
iberica-427	177	7	reflect	reflect	VERB
iberica-427	177	8	the	the	DET
iberica-427	177	9	intention	intention	NOUN
iberica-427	177	10	not	not	PART
iberica-427	177	11	to	to	PART
iberica-427	177	12	make	make	VERB
iberica-427	177	13	the	the	DET
iberica-427	177	14	product	product	NOUN
iberica-427	177	15	sound	sound	VERB
iberica-427	177	16	frivolous	frivolous	ADJ
iberica-427	177	17	.	.	PUNCT
iberica-427	178	1	four	four	NUM
iberica-427	178	2	instances	instance	NOUN
iberica-427	178	3	of	of	ADP
iberica-427	178	4	sustained	sustained	ADJ
iberica-427	178	5	metaphor	metaphor	NOUN
iberica-427	178	6	were	be	AUX
iberica-427	178	7	recorded	record	VERB
iberica-427	178	8	.	.	PUNCT
iberica-427	179	1	in	in	ADP
iberica-427	179	2	one	one	NUM
iberica-427	179	3	ad	ad	NOUN
iberica-427	179	4	,	,	PUNCT
iberica-427	179	5	mortgages	mortgage	NOUN
iberica-427	179	6	are	be	AUX
iberica-427	179	7	likened	liken	VERB
iberica-427	179	8	to	to	ADP
iberica-427	179	9	clothing	clothing	NOUN
iberica-427	179	10	,	,	PUNCT
iberica-427	179	11	so	so	ADV
iberica-427	179	12	the	the	DET
iberica-427	179	13	advertised	advertised	ADJ
iberica-427	179	14	product	product	NOUN
iberica-427	179	15	is	be	AUX
iberica-427	179	16	“	"	PUNCT
iberica-427	179	17	sharp	sharp	ADJ
iberica-427	179	18	”	"	PUNCT
iberica-427	179	19	,	,	PUNCT
iberica-427	179	20	“	"	PUNCT
iberica-427	179	21	made	make	VERB
iberica-427	179	22	to	to	PART
iberica-427	179	23	measure	measure	VERB
iberica-427	179	24	”	"	PUNCT
iberica-427	179	25	and	and	CCONJ
iberica-427	179	26	“	"	PUNCT
iberica-427	179	27	will	will	AUX
iberica-427	179	28	look	look	VERB
iberica-427	179	29	great	great	ADJ
iberica-427	179	30	on	on	ADP
iberica-427	179	31	”	"	PUNCT
iberica-427	179	32	the	the	DET
iberica-427	179	33	customer	customer	NOUN
iberica-427	179	34	,	,	PUNCT
iberica-427	179	35	whereas	whereas	SCONJ
iberica-427	179	36	competitive	competitive	ADJ
iberica-427	179	37	products	product	NOUN
iberica-427	179	38	are	be	AUX
iberica-427	179	39	“	"	PUNCT
iberica-427	179	40	baggy	baggy	ADJ
iberica-427	179	41	”	"	PUNCT
iberica-427	179	42	and	and	CCONJ
iberica-427	179	43	“	"	PUNCT
iberica-427	179	44	ill	ill	ADV
iberica-427	179	45	-	-	PUNCT
iberica-427	179	46	fitting	fit	VERB
iberica-427	179	47	”	"	PUNCT
iberica-427	179	48	,	,	PUNCT
iberica-427	179	49	and	and	CCONJ
iberica-427	179	50	the	the	DET
iberica-427	179	51	heading	head	VERB
iberica-427	179	52	“	"	PUNCT
iberica-427	179	53	this	this	DET
iberica-427	179	54	glove	glove	NOUN
iberica-427	179	55	fits	fit	VERB
iberica-427	179	56	like	like	ADP
iberica-427	179	57	an	an	DET
iberica-427	179	58	abbey	abbey	ADJ
iberica-427	179	59	re	re	ADJ
iberica-427	179	60	-	-	ADJ
iberica-427	179	61	mortgage	mortgage	ADJ
iberica-427	179	62	deal	deal	NOUN
iberica-427	179	63	”	"	PUNCT
iberica-427	179	64	implies	imply	VERB
iberica-427	179	65	that	that	SCONJ
iberica-427	179	66	the	the	DET
iberica-427	179	67	traditionally	traditionally	ADV
iberica-427	179	68	accepted	accept	VERB
iberica-427	179	69	symbol	symbol	NOUN
iberica-427	179	70	of	of	ADP
iberica-427	179	71	a	a	DET
iberica-427	179	72	close	close	ADJ
iberica-427	179	73	fit	fit	NOUN
iberica-427	179	74	(	(	PUNCT
iberica-427	179	75	the	the	DET
iberica-427	179	76	glove	glove	NOUN
iberica-427	179	77	)	)	PUNCT
iberica-427	179	78	can	can	AUX
iberica-427	179	79	now	now	ADV
iberica-427	179	80	be	be	AUX
iberica-427	179	81	redefined	redefine	VERB
iberica-427	179	82	,	,	PUNCT
iberica-427	179	83	with	with	ADP
iberica-427	179	84	even	even	ADV
iberica-427	179	85	more	more	ADJ
iberica-427	179	86	precision	precision	NOUN
iberica-427	179	87	,	,	PUNCT
iberica-427	179	88	in	in	ADP
iberica-427	179	89	terms	term	NOUN
iberica-427	179	90	of	of	ADP
iberica-427	179	91	the	the	DET
iberica-427	179	92	product	product	NOUN
iberica-427	179	93	advertised	advertise	VERB
iberica-427	179	94	.	.	PUNCT
iberica-427	180	1	in	in	ADP
iberica-427	180	2	another	another	DET
iberica-427	180	3	ad	ad	NOUN
iberica-427	180	4	,	,	PUNCT
iberica-427	180	5	the	the	DET
iberica-427	180	6	advertiser	advertiser	NOUN
iberica-427	180	7	’s	’s	PART
iberica-427	180	8	name	name	NOUN
iberica-427	180	9	“	"	PUNCT
iberica-427	180	10	smile	smile	NOUN
iberica-427	180	11	”	"	PUNCT
iberica-427	180	12	is	be	AUX
iberica-427	180	13	mirrored	mirror	VERB
iberica-427	180	14	by	by	ADP
iberica-427	180	15	the	the	DET
iberica-427	180	16	smiley	smiley	ADJ
iberica-427	180	17	image	image	NOUN
iberica-427	180	18	and	and	CCONJ
iberica-427	180	19	the	the	DET
iberica-427	180	20	text	text	NOUN
iberica-427	180	21	“	"	PUNCT
iberica-427	180	22	for	for	ADP
iberica-427	180	23	a	a	DET
iberica-427	180	24	happy	happy	ADJ
iberica-427	180	25	wallet	wallet	NOUN
iberica-427	180	26	”	"	PUNCT
iberica-427	180	27	,	,	PUNCT
iberica-427	180	28	establishing	establish	VERB
iberica-427	180	29	a	a	DET
iberica-427	180	30	metaphor	metaphor	NOUN
iberica-427	180	31	of	of	ADP
iberica-427	180	32	happiness	happiness	NOUN
iberica-427	180	33	associated	associate	VERB
iberica-427	180	34	with	with	ADP
iberica-427	180	35	the	the	DET
iberica-427	180	36	product	product	NOUN
iberica-427	180	37	.	.	PUNCT
iberica-427	181	1	two	two	NUM
iberica-427	181	2	other	other	ADJ
iberica-427	181	3	ads	ad	NOUN
iberica-427	181	4	include	include	VERB
iberica-427	181	5	metaphorical	metaphorical	ADJ
iberica-427	181	6	language	language	NOUN
iberica-427	181	7	,	,	PUNCT
iberica-427	181	8	alluding	allude	VERB
iberica-427	181	9	to	to	ADP
iberica-427	181	10	curable	curable	ADJ
iberica-427	181	11	financial	financial	ADJ
iberica-427	181	12	problems	problem	NOUN
iberica-427	181	13	,	,	PUNCT
iberica-427	181	14	such	such	ADJ
iberica-427	181	15	as	as	ADP
iberica-427	181	16	a	a	DET
iberica-427	181	17	“	"	PUNCT
iberica-427	181	18	financial	financial	ADJ
iberica-427	181	19	hangover	hangover	NOUN
iberica-427	181	20	”	"	PUNCT
iberica-427	181	21	in	in	ADP
iberica-427	181	22	one	one	NUM
iberica-427	181	23	case	case	NOUN
iberica-427	181	24	and	and	CCONJ
iberica-427	181	25	to	to	ADP
iberica-427	181	26	food	food	NOUN
iberica-427	181	27	/	/	SYM
iberica-427	181	28	hunger	hunger	NOUN
iberica-427	181	29	in	in	ADP
iberica-427	181	30	another	another	PRON
iberica-427	181	31	(	(	PUNCT
iberica-427	181	32	the	the	DET
iberica-427	181	33	mortgage	mortgage	NOUN
iberica-427	181	34	is	be	AUX
iberica-427	181	35	a	a	DET
iberica-427	181	36	“	"	PUNCT
iberica-427	181	37	cake	cake	NOUN
iberica-427	181	38	”	"	PUNCT
iberica-427	181	39	and	and	CCONJ
iberica-427	181	40	the	the	DET
iberica-427	181	41	additional	additional	ADJ
iberica-427	181	42	benefits	benefit	NOUN
iberica-427	181	43	the	the	DET
iberica-427	181	44	“	"	PUNCT
iberica-427	181	45	icing	ice	VERB
iberica-427	181	46	”	"	PUNCT
iberica-427	181	47	,	,	PUNCT
iberica-427	181	48	the	the	DET
iberica-427	181	49	interest	interest	NOUN
iberica-427	181	50	rate	rate	NOUN
iberica-427	181	51	is	be	AUX
iberica-427	181	52	“	"	PUNCT
iberica-427	181	53	tasty	tasty	ADJ
iberica-427	181	54	”	"	PUNCT
iberica-427	181	55	and	and	CCONJ
iberica-427	181	56	the	the	DET
iberica-427	181	57	potential	potential	ADJ
iberica-427	181	58	consumer	consumer	NOUN
iberica-427	181	59	’s	’s	PART
iberica-427	181	60	interest	interest	NOUN
iberica-427	181	61	is	be	AUX
iberica-427	181	62	referred	refer	VERB
iberica-427	181	63	to	to	ADP
iberica-427	181	64	in	in	ADP
iberica-427	181	65	the	the	DET
iberica-427	181	66	question	question	NOUN
iberica-427	181	67	“	"	PUNCT
iberica-427	181	68	hungry	hungry	ADJ
iberica-427	181	69	to	to	PART
iberica-427	181	70	know	know	VERB
iberica-427	181	71	more	more	ADJ
iberica-427	181	72	?	?	PUNCT
iberica-427	181	73	”	"	PUNCT
iberica-427	181	74	)	)	PUNCT
iberica-427	181	75	.	.	PUNCT
iberica-427	182	1	however	however	ADV
iberica-427	182	2	,	,	PUNCT
iberica-427	182	3	in	in	ADP
iberica-427	182	4	these	these	DET
iberica-427	182	5	two	two	NUM
iberica-427	182	6	latter	latter	ADJ
iberica-427	182	7	cases	case	NOUN
iberica-427	182	8	,	,	PUNCT
iberica-427	182	9	metaphorical	metaphorical	ADJ
iberica-427	182	10	language	language	NOUN
iberica-427	182	11	accounts	account	VERB
iberica-427	182	12	for	for	ADP
iberica-427	182	13	only	only	ADV
iberica-427	182	14	a	a	DET
iberica-427	182	15	small	small	ADJ
iberica-427	182	16	part	part	NOUN
iberica-427	182	17	of	of	ADP
iberica-427	182	18	the	the	DET
iberica-427	182	19	text	text	NOUN
iberica-427	182	20	in	in	ADP
iberica-427	182	21	the	the	DET
iberica-427	182	22	main	main	ADJ
iberica-427	182	23	body	body	NOUN
iberica-427	182	24	and	and	CCONJ
iberica-427	182	25	is	be	AUX
iberica-427	182	26	not	not	PART
iberica-427	182	27	central	central	ADJ
iberica-427	182	28	to	to	ADP
iberica-427	182	29	the	the	DET
iberica-427	182	30	transmission	transmission	NOUN
iberica-427	182	31	of	of	ADP
iberica-427	182	32	the	the	DET
iberica-427	182	33	message	message	NOUN
iberica-427	182	34	.	.	PUNCT
iberica-427	183	1	the	the	DET
iberica-427	183	2	low	low	ADJ
iberica-427	183	3	incidence	incidence	NOUN
iberica-427	183	4	of	of	ADP
iberica-427	183	5	metaphor	metaphor	NOUN
iberica-427	183	6	appears	appear	VERB
iberica-427	183	7	to	to	PART
iberica-427	183	8	mirror	mirror	VERB
iberica-427	183	9	the	the	DET
iberica-427	183	10	scant	scant	ADJ
iberica-427	183	11	appearance	appearance	NOUN
iberica-427	183	12	of	of	ADP
iberica-427	183	13	informal	informal	ADJ
iberica-427	183	14	language	language	NOUN
iberica-427	183	15	and	and	CCONJ
iberica-427	183	16	puns	pun	NOUN
iberica-427	183	17	.	.	PUNCT
iberica-427	184	1	while	while	SCONJ
iberica-427	184	2	advertisers	advertiser	NOUN
iberica-427	184	3	want	want	VERB
iberica-427	184	4	to	to	PART
iberica-427	184	5	make	make	VERB
iberica-427	184	6	their	their	PRON
iberica-427	184	7	products	product	NOUN
iberica-427	184	8	appear	appear	VERB
iberica-427	184	9	attractive	attractive	ADJ
iberica-427	184	10	,	,	PUNCT
iberica-427	184	11	it	it	PRON
iberica-427	184	12	is	be	AUX
iberica-427	184	13	important	important	ADJ
iberica-427	184	14	for	for	SCONJ
iberica-427	184	15	them	they	PRON
iberica-427	184	16	not	not	PART
iberica-427	184	17	to	to	PART
iberica-427	184	18	include	include	VERB
iberica-427	184	19	too	too	ADV
iberica-427	184	20	many	many	ADJ
iberica-427	184	21	elements	element	NOUN
iberica-427	184	22	that	that	PRON
iberica-427	184	23	might	might	AUX
iberica-427	184	24	detract	detract	VERB
iberica-427	184	25	from	from	ADP
iberica-427	184	26	the	the	DET
iberica-427	184	27	overall	overall	ADJ
iberica-427	184	28	impression	impression	NOUN
iberica-427	184	29	of	of	ADP
iberica-427	184	30	product	product	NOUN
iberica-427	184	31	reliability	reliability	NOUN
iberica-427	184	32	.	.	PUNCT
iberica-427	185	1	h.	h.	PROPN
iberica-427	185	2	adams	adams	PROPN
iberica-427	185	3	&	&	CCONJ
iberica-427	185	4	l.	l.	PROPN
iberica-427	185	5	cruz	cruz	PROPN
iberica-427	185	6	garcía	garcía	PROPN
iberica-427	185	7	136	136	NUM
iberica-427	185	8	ibérica	ibérica	NOUN
iberica-427	185	9	13	13	NUM
iberica-427	185	10	[	[	PUNCT
iberica-427	185	11	2007	2007	NUM
iberica-427	185	12	]	]	PUNCT
iberica-427	185	13	:	:	PUNCT
iberica-427	185	14	123	123	NUM
iberica-427	185	15	-	-	SYM
iberica-427	185	16	146	146	NUM
iberica-427	185	17	07	07	NUM
iberica-427	185	18	heather	heather	NOUN
iberica-427	185	19	adams.qxp	adams.qxp	PROPN
iberica-427	185	20	6/4/07	6/4/07	NUM
iberica-427	185	21	09:05	09:05	NUM
iberica-427	186	1	página	página	NOUN
iberica-427	186	2	136	136	NUM
iberica-427	186	3	syntax	syntax	NOUN
iberica-427	186	4	in	in	ADP
iberica-427	186	5	this	this	DET
iberica-427	186	6	section	section	NOUN
iberica-427	186	7	,	,	PUNCT
iberica-427	186	8	we	we	PRON
iberica-427	186	9	shall	shall	AUX
iberica-427	186	10	include	include	VERB
iberica-427	186	11	those	those	DET
iberica-427	186	12	items	item	NOUN
iberica-427	186	13	normally	normally	ADV
iberica-427	186	14	considered	consider	VERB
iberica-427	186	15	as	as	ADP
iberica-427	186	16	constituting	constitute	VERB
iberica-427	186	17	syntax	syntax	NOUN
iberica-427	186	18	although	although	SCONJ
iberica-427	186	19	our	our	PRON
iberica-427	186	20	interest	interest	NOUN
iberica-427	186	21	in	in	ADP
iberica-427	186	22	the	the	DET
iberica-427	186	23	function	function	NOUN
iberica-427	186	24	with	with	ADP
iberica-427	186	25	which	which	PRON
iberica-427	186	26	they	they	PRON
iberica-427	186	27	are	be	AUX
iberica-427	186	28	used	use	VERB
iberica-427	186	29	leads	lead	VERB
iberica-427	186	30	us	we	PRON
iberica-427	186	31	to	to	PART
iberica-427	186	32	highlight	highlight	VERB
iberica-427	186	33	their	their	PRON
iberica-427	186	34	semantic	semantic	ADJ
iberica-427	186	35	role	role	NOUN
iberica-427	186	36	.	.	PUNCT
iberica-427	187	1	advertising	advertising	NOUN
iberica-427	187	2	language	language	NOUN
iberica-427	187	3	is	be	AUX
iberica-427	187	4	normally	normally	ADV
iberica-427	187	5	expressed	express	VERB
iberica-427	187	6	in	in	ADP
iberica-427	187	7	simple	simple	ADJ
iberica-427	187	8	,	,	PUNCT
iberica-427	187	9	short	short	ADJ
iberica-427	187	10	sentences	sentence	NOUN
iberica-427	187	11	;	;	PUNCT
iberica-427	187	12	the	the	DET
iberica-427	187	13	subordinate	subordinate	ADJ
iberica-427	187	14	clauses	clause	NOUN
iberica-427	187	15	found	find	VERB
iberica-427	187	16	tend	tend	VERB
iberica-427	187	17	to	to	PART
iberica-427	187	18	be	be	AUX
iberica-427	187	19	conditional	conditional	ADJ
iberica-427	187	20	,	,	PUNCT
iberica-427	187	21	although	although	SCONJ
iberica-427	187	22	there	there	PRON
iberica-427	187	23	are	be	VERB
iberica-427	187	24	examples	example	NOUN
iberica-427	187	25	of	of	ADP
iberica-427	187	26	comparative	comparative	ADJ
iberica-427	187	27	and	and	CCONJ
iberica-427	187	28	result	result	NOUN
iberica-427	187	29	clauses	clause	NOUN
iberica-427	187	30	.	.	PUNCT
iberica-427	188	1	imperative	imperative	ADJ
iberica-427	188	2	clauses	clause	NOUN
iberica-427	188	3	are	be	AUX
iberica-427	188	4	frequent	frequent	ADJ
iberica-427	188	5	,	,	PUNCT
iberica-427	188	6	even	even	ADV
iberica-427	188	7	disproportionate	disproportionate	ADJ
iberica-427	188	8	(	(	PUNCT
iberica-427	188	9	block	block	NOUN
iberica-427	188	10	de	de	X
iberica-427	188	11	behar	behar	PROPN
iberica-427	188	12	,	,	PUNCT
iberica-427	188	13	1992	1992	NUM
iberica-427	188	14	)	)	PUNCT
iberica-427	188	15	,	,	PUNCT
iberica-427	188	16	and	and	CCONJ
iberica-427	188	17	are	be	AUX
iberica-427	188	18	used	use	VERB
iberica-427	188	19	,	,	PUNCT
iberica-427	188	20	together	together	ADV
iberica-427	188	21	with	with	ADP
iberica-427	188	22	interrogatives	interrogative	NOUN
iberica-427	188	23	,	,	PUNCT
iberica-427	188	24	to	to	PART
iberica-427	188	25	establish	establish	VERB
iberica-427	188	26	a	a	DET
iberica-427	188	27	direct	direct	ADJ
iberica-427	188	28	link	link	NOUN
iberica-427	188	29	with	with	ADP
iberica-427	188	30	the	the	DET
iberica-427	188	31	addressee	addressee	NOUN
iberica-427	188	32	,	,	PUNCT
iberica-427	188	33	while	while	SCONJ
iberica-427	188	34	exclamations	exclamation	NOUN
iberica-427	188	35	are	be	AUX
iberica-427	188	36	redolent	redolent	ADJ
iberica-427	188	37	of	of	ADP
iberica-427	188	38	personal	personal	ADJ
iberica-427	188	39	,	,	PUNCT
iberica-427	188	40	face	face	NOUN
iberica-427	188	41	-	-	PUNCT
iberica-427	188	42	to	to	ADP
iberica-427	188	43	-	-	PUNCT
iberica-427	188	44	face	face	NOUN
iberica-427	188	45	communication	communication	NOUN
iberica-427	188	46	.	.	PUNCT
iberica-427	189	1	asyndeton	asyndeton	PROPN
iberica-427	189	2	is	be	AUX
iberica-427	189	3	frequent	frequent	ADJ
iberica-427	189	4	and	and	CCONJ
iberica-427	189	5	juxtaposed	juxtaposed	ADJ
iberica-427	189	6	sentences	sentence	NOUN
iberica-427	189	7	are	be	AUX
iberica-427	189	8	common	common	ADJ
iberica-427	189	9	.	.	PUNCT
iberica-427	190	1	ellipsis	ellipsis	NOUN
iberica-427	190	2	is	be	AUX
iberica-427	190	3	very	very	ADV
iberica-427	190	4	common	common	ADJ
iberica-427	190	5	in	in	ADP
iberica-427	190	6	advertising	advertising	NOUN
iberica-427	190	7	discourse	discourse	NOUN
iberica-427	190	8	,	,	PUNCT
iberica-427	190	9	as	as	SCONJ
iberica-427	190	10	it	it	PRON
iberica-427	190	11	creates	create	VERB
iberica-427	190	12	an	an	DET
iberica-427	190	13	atmosphere	atmosphere	NOUN
iberica-427	190	14	of	of	ADP
iberica-427	190	15	proximity	proximity	NOUN
iberica-427	190	16	and	and	CCONJ
iberica-427	190	17	intimacy	intimacy	NOUN
iberica-427	190	18	,	,	PUNCT
iberica-427	190	19	in	in	ADP
iberica-427	190	20	which	which	PRON
iberica-427	190	21	information	information	NOUN
iberica-427	190	22	not	not	PART
iberica-427	190	23	explicitly	explicitly	ADV
iberica-427	190	24	mentioned	mention	VERB
iberica-427	190	25	has	have	VERB
iberica-427	190	26	to	to	PART
iberica-427	190	27	be	be	AUX
iberica-427	190	28	supplied	supply	VERB
iberica-427	190	29	by	by	ADP
iberica-427	190	30	the	the	DET
iberica-427	190	31	reader	reader	NOUN
iberica-427	190	32	.	.	PUNCT
iberica-427	191	1	this	this	PRON
iberica-427	191	2	creates	create	VERB
iberica-427	191	3	a	a	DET
iberica-427	191	4	link	link	NOUN
iberica-427	191	5	between	between	ADP
iberica-427	191	6	the	the	DET
iberica-427	191	7	addresser	addresser	NOUN
iberica-427	191	8	,	,	PUNCT
iberica-427	191	9	the	the	DET
iberica-427	191	10	addressee	addressee	NOUN
iberica-427	191	11	and	and	CCONJ
iberica-427	191	12	the	the	DET
iberica-427	191	13	product	product	NOUN
iberica-427	191	14	.	.	PUNCT
iberica-427	192	1	ellipsis	ellipsis	NOUN
iberica-427	192	2	also	also	ADV
iberica-427	192	3	helps	help	VERB
iberica-427	192	4	to	to	PART
iberica-427	192	5	save	save	VERB
iberica-427	192	6	space	space	NOUN
iberica-427	192	7	,	,	PUNCT
iberica-427	192	8	and	and	CCONJ
iberica-427	192	9	,	,	PUNCT
iberica-427	192	10	therefore	therefore	ADV
iberica-427	192	11	,	,	PUNCT
iberica-427	192	12	money	money	NOUN
iberica-427	192	13	.	.	PUNCT
iberica-427	193	1	in	in	ADP
iberica-427	193	2	this	this	DET
iberica-427	193	3	section	section	NOUN
iberica-427	193	4	,	,	PUNCT
iberica-427	193	5	we	we	PRON
iberica-427	193	6	will	will	AUX
iberica-427	193	7	examine	examine	VERB
iberica-427	193	8	to	to	ADP
iberica-427	193	9	what	what	DET
iberica-427	193	10	extent	extent	NOUN
iberica-427	193	11	our	our	PRON
iberica-427	193	12	ads	ad	NOUN
iberica-427	193	13	differ	differ	VERB
iberica-427	193	14	from	from	ADP
iberica-427	193	15	these	these	DET
iberica-427	193	16	general	general	ADJ
iberica-427	193	17	characteristics	characteristic	NOUN
iberica-427	193	18	in	in	ADP
iberica-427	193	19	terms	term	NOUN
iberica-427	193	20	of	of	ADP
iberica-427	193	21	sentence	sentence	NOUN
iberica-427	193	22	and	and	CCONJ
iberica-427	193	23	clause	clause	NOUN
iberica-427	193	24	type	type	NOUN
iberica-427	193	25	,	,	PUNCT
iberica-427	193	26	use	use	NOUN
iberica-427	193	27	of	of	ADP
iberica-427	193	28	informal	informal	ADJ
iberica-427	193	29	constructions	construction	NOUN
iberica-427	193	30	,	,	PUNCT
iberica-427	193	31	condensed	condense	VERB
iberica-427	193	32	noun	noun	PROPN
iberica-427	193	33	clusters	cluster	NOUN
iberica-427	193	34	,	,	PUNCT
iberica-427	193	35	ellipsis	ellipsis	NOUN
iberica-427	193	36	and	and	CCONJ
iberica-427	193	37	explicit	explicit	ADJ
iberica-427	193	38	use	use	NOUN
iberica-427	193	39	of	of	ADP
iberica-427	193	40	verb	verb	NOUN
iberica-427	193	41	forms	form	NOUN
iberica-427	193	42	,	,	PUNCT
iberica-427	193	43	active	active	ADJ
iberica-427	193	44	and	and	CCONJ
iberica-427	193	45	passive	passive	ADJ
iberica-427	193	46	voice	voice	NOUN
iberica-427	193	47	,	,	PUNCT
iberica-427	193	48	explicit	explicit	ADJ
iberica-427	193	49	reference	reference	NOUN
iberica-427	193	50	to	to	ADP
iberica-427	193	51	the	the	DET
iberica-427	193	52	first	first	ADJ
iberica-427	193	53	,	,	PUNCT
iberica-427	193	54	second	second	ADJ
iberica-427	193	55	and	and	CCONJ
iberica-427	193	56	third	third	ADJ
iberica-427	193	57	persons	person	NOUN
iberica-427	193	58	singular	singular	ADJ
iberica-427	193	59	and	and	CCONJ
iberica-427	193	60	plural	plural	ADJ
iberica-427	193	61	(	(	PUNCT
iberica-427	193	62	use	use	NOUN
iberica-427	193	63	of	of	ADP
iberica-427	193	64	pronouns	pronoun	NOUN
iberica-427	193	65	,	,	PUNCT
iberica-427	193	66	possessive	possessive	ADJ
iberica-427	193	67	adjectives	adjective	NOUN
iberica-427	193	68	and	and	CCONJ
iberica-427	193	69	pronouns	pronoun	NOUN
iberica-427	193	70	)	)	PUNCT
iberica-427	193	71	and	and	CCONJ
iberica-427	193	72	modal	modal	ADJ
iberica-427	193	73	verbs	verb	NOUN
iberica-427	193	74	.	.	PUNCT
iberica-427	194	1	the	the	DET
iberica-427	194	2	analysis	analysis	NOUN
iberica-427	194	3	of	of	ADP
iberica-427	194	4	the	the	DET
iberica-427	194	5	syntax	syntax	NOUN
iberica-427	194	6	used	use	VERB
iberica-427	194	7	in	in	ADP
iberica-427	194	8	our	our	PRON
iberica-427	194	9	corpus	corpus	NOUN
iberica-427	194	10	shows	show	VERB
iberica-427	194	11	that	that	SCONJ
iberica-427	194	12	simple	simple	ADJ
iberica-427	194	13	,	,	PUNCT
iberica-427	194	14	short	short	ADJ
iberica-427	194	15	sentences	sentence	NOUN
iberica-427	194	16	predominate	predominate	ADJ
iberica-427	194	17	,	,	PUNCT
iberica-427	194	18	although	although	SCONJ
iberica-427	194	19	examples	example	NOUN
iberica-427	194	20	of	of	ADP
iberica-427	194	21	longer	long	ADJ
iberica-427	194	22	compound	compound	ADJ
iberica-427	194	23	and	and	CCONJ
iberica-427	194	24	complex	complex	ADJ
iberica-427	194	25	sentences	sentence	NOUN
iberica-427	194	26	also	also	ADV
iberica-427	194	27	occur	occur	VERB
iberica-427	194	28	in	in	ADP
iberica-427	194	29	both	both	CCONJ
iberica-427	194	30	the	the	DET
iberica-427	194	31	main	main	ADJ
iberica-427	194	32	body	body	NOUN
iberica-427	194	33	and	and	CCONJ
iberica-427	194	34	the	the	DET
iberica-427	194	35	small	small	ADJ
iberica-427	194	36	print	print	NOUN
iberica-427	194	37	to	to	PART
iberica-427	194	38	explain	explain	VERB
iberica-427	194	39	the	the	DET
iberica-427	194	40	details	detail	NOUN
iberica-427	194	41	of	of	ADP
iberica-427	194	42	competitors	competitor	NOUN
iberica-427	194	43	’	'	PUNCT
iberica-427	194	44	rates	rate	NOUN
iberica-427	194	45	quoted	quote	VERB
iberica-427	194	46	and	and	CCONJ
iberica-427	194	47	to	to	PART
iberica-427	194	48	present	present	VERB
iberica-427	194	49	disclaimers	disclaimer	NOUN
iberica-427	194	50	relating	relate	VERB
iberica-427	194	51	to	to	ADP
iberica-427	194	52	possible	possible	ADJ
iberica-427	194	53	future	future	ADJ
iberica-427	194	54	events	event	NOUN
iberica-427	194	55	.	.	PUNCT
iberica-427	195	1	this	this	DET
iberica-427	195	2	type	type	NOUN
iberica-427	195	3	of	of	ADP
iberica-427	195	4	sentence	sentence	NOUN
iberica-427	195	5	may	may	AUX
iberica-427	195	6	even	even	ADV
iberica-427	195	7	be	be	AUX
iberica-427	195	8	found	find	VERB
iberica-427	195	9	in	in	ADP
iberica-427	195	10	parts	part	NOUN
iberica-427	195	11	of	of	ADP
iberica-427	195	12	the	the	DET
iberica-427	195	13	ads	ad	NOUN
iberica-427	195	14	that	that	PRON
iberica-427	195	15	one	one	PRON
iberica-427	195	16	would	would	AUX
iberica-427	195	17	normally	normally	ADV
iberica-427	195	18	expect	expect	VERB
iberica-427	195	19	to	to	PART
iberica-427	195	20	have	have	VERB
iberica-427	195	21	a	a	DET
iberica-427	195	22	shorter	short	ADJ
iberica-427	195	23	,	,	PUNCT
iberica-427	195	24	punchier	punchy	ADJ
iberica-427	195	25	style	style	NOUN
iberica-427	195	26	,	,	PUNCT
iberica-427	195	27	such	such	ADJ
iberica-427	195	28	as	as	ADP
iberica-427	195	29	the	the	DET
iberica-427	195	30	following	follow	VERB
iberica-427	195	31	sub	sub	NOUN
iberica-427	195	32	-	-	NOUN
iberica-427	195	33	header	header	NOUN
iberica-427	195	34	:	:	PUNCT
iberica-427	195	35	invest	invest	VERB
iberica-427	195	36	a	a	DET
iberica-427	195	37	lump	lump	NOUN
iberica-427	195	38	sum	sum	NOUN
iberica-427	195	39	of	of	ADP
iberica-427	195	40	at	at	ADV
iberica-427	195	41	least	least	ADV
iberica-427	195	42	£	£	SYM
iberica-427	195	43	3,000	3,000	NUM
iberica-427	195	44	into	into	ADP
iberica-427	195	45	any	any	DET
iberica-427	195	46	legal	legal	ADJ
iberica-427	195	47	&	&	CCONJ
iberica-427	195	48	general	general	ADJ
iberica-427	195	49	indextracking	indextracke	VERB
iberica-427	195	50	isas	isas	PROPN
iberica-427	195	51	before	before	ADP
iberica-427	195	52	30	30	NUM
iberica-427	195	53	april	april	PROPN
iberica-427	195	54	2004	2004	NUM
iberica-427	195	55	,	,	PUNCT
iberica-427	195	56	then	then	ADV
iberica-427	195	57	hold	hold	VERB
iberica-427	195	58	it	it	PRON
iberica-427	195	59	until	until	ADP
iberica-427	195	60	31	31	NUM
iberica-427	195	61	december	december	PROPN
iberica-427	195	62	2004	2004	NUM
iberica-427	195	63	–	–	PUNCT
iberica-427	195	64	and	and	CCONJ
iberica-427	195	65	we	we	PRON
iberica-427	195	66	’ll	’ll	AUX
iberica-427	195	67	refund	refund	VERB
iberica-427	195	68	your	your	PRON
iberica-427	195	69	2004	2004	NUM
iberica-427	195	70	annual	annual	ADJ
iberica-427	195	71	management	management	NOUN
iberica-427	195	72	charges	charge	NOUN
iberica-427	195	73	in	in	ADP
iberica-427	195	74	february	february	PROPN
iberica-427	195	75	2005	2005	NUM
iberica-427	195	76	.	.	PUNCT
iberica-427	196	1	the	the	DET
iberica-427	196	2	vast	vast	ADJ
iberica-427	196	3	majority	majority	NOUN
iberica-427	196	4	of	of	ADP
iberica-427	196	5	the	the	DET
iberica-427	196	6	simple	simple	ADJ
iberica-427	196	7	sentences	sentence	NOUN
iberica-427	196	8	identified	identify	VERB
iberica-427	196	9	in	in	ADP
iberica-427	196	10	the	the	DET
iberica-427	196	11	corpus	corpus	NOUN
iberica-427	196	12	were	be	AUX
iberica-427	196	13	declarative	declarative	ADJ
iberica-427	196	14	,	,	PUNCT
iberica-427	196	15	as	as	ADP
iberica-427	196	16	befits	befit	NOUN
iberica-427	196	17	factual	factual	ADJ
iberica-427	196	18	language	language	NOUN
iberica-427	196	19	.	.	PUNCT
iberica-427	197	1	exclamative	exclamative	ADJ
iberica-427	197	2	and	and	CCONJ
iberica-427	197	3	interrogative	interrogative	ADJ
iberica-427	197	4	sentences	sentence	NOUN
iberica-427	197	5	were	be	AUX
iberica-427	197	6	rare	rare	ADJ
iberica-427	197	7	,	,	PUNCT
iberica-427	197	8	and	and	CCONJ
iberica-427	197	9	almost	almost	ADV
iberica-427	197	10	all	all	DET
iberica-427	197	11	the	the	DET
iberica-427	197	12	imperative	imperative	ADJ
iberica-427	197	13	constructions	construction	NOUN
iberica-427	197	14	were	be	AUX
iberica-427	197	15	found	find	VERB
iberica-427	197	16	in	in	ADP
iberica-427	197	17	the	the	DET
iberica-427	197	18	main	main	ADJ
iberica-427	197	19	body	body	NOUN
iberica-427	197	20	of	of	ADP
iberica-427	197	21	the	the	DET
iberica-427	197	22	texts	text	NOUN
iberica-427	197	23	,	,	PUNCT
iberica-427	197	24	thus	thus	ADV
iberica-427	197	25	fitting	fitting	ADJ
iberica-427	197	26	with	with	ADP
iberica-427	197	27	the	the	DET
iberica-427	197	28	pattern	pattern	NOUN
iberica-427	197	29	of	of	ADP
iberica-427	197	30	appealing	appeal	VERB
iberica-427	197	31	directly	directly	ADV
iberica-427	197	32	to	to	ADP
iberica-427	197	33	the	the	DET
iberica-427	197	34	reader	reader	NOUN
iberica-427	197	35	in	in	ADP
iberica-427	197	36	this	this	DET
iberica-427	197	37	section	section	NOUN
iberica-427	197	38	of	of	ADP
iberica-427	197	39	the	the	DET
iberica-427	197	40	ad	ad	NOUN
iberica-427	197	41	.	.	PUNCT
iberica-427	198	1	this	this	DET
iberica-427	198	2	infrequent	infrequent	ADJ
iberica-427	198	3	use	use	NOUN
iberica-427	198	4	of	of	ADP
iberica-427	198	5	the	the	DET
iberica-427	198	6	advertising	advertising	NOUN
iberica-427	198	7	of	of	ADP
iberica-427	198	8	financial	financial	ADJ
iberica-427	198	9	products	product	NOUN
iberica-427	198	10	ibérica	ibérica	PROPN
iberica-427	198	11	13	13	NUM
iberica-427	198	12	[	[	PUNCT
iberica-427	198	13	2007	2007	NUM
iberica-427	198	14	]	]	PUNCT
iberica-427	198	15	:	:	PUNCT
iberica-427	198	16	123	123	NUM
iberica-427	198	17	-	-	SYM
iberica-427	198	18	146	146	NUM
iberica-427	198	19	137	137	NUM
iberica-427	198	20	07	07	NUM
iberica-427	198	21	heather	heather	NOUN
iberica-427	198	22	adams.qxp	adams.qxp	PROPN
iberica-427	198	23	6/4/07	6/4/07	NUM
iberica-427	198	24	09:05	09:05	NUM
iberica-427	199	1	página	página	NOUN
iberica-427	199	2	137	137	NUM
iberica-427	199	3	exclamations	exclamation	NOUN
iberica-427	199	4	and	and	CCONJ
iberica-427	199	5	interrogations	interrogation	NOUN
iberica-427	199	6	may	may	AUX
iberica-427	199	7	be	be	AUX
iberica-427	199	8	explained	explain	VERB
iberica-427	199	9	by	by	ADP
iberica-427	199	10	the	the	DET
iberica-427	199	11	need	need	NOUN
iberica-427	199	12	to	to	PART
iberica-427	199	13	avoid	avoid	VERB
iberica-427	199	14	too	too	ADV
iberica-427	199	15	informal	informal	ADJ
iberica-427	199	16	a	a	DET
iberica-427	199	17	tone	tone	NOUN
iberica-427	199	18	.	.	PUNCT
iberica-427	200	1	the	the	DET
iberica-427	200	2	use	use	NOUN
iberica-427	200	3	of	of	ADP
iberica-427	200	4	such	such	DET
iberica-427	200	5	a	a	DET
iberica-427	200	6	tone	tone	NOUN
iberica-427	200	7	could	could	AUX
iberica-427	200	8	suggest	suggest	VERB
iberica-427	200	9	a	a	DET
iberica-427	200	10	lack	lack	NOUN
iberica-427	200	11	of	of	ADP
iberica-427	200	12	seriousness	seriousness	NOUN
iberica-427	200	13	,	,	PUNCT
iberica-427	200	14	which	which	PRON
iberica-427	200	15	the	the	DET
iberica-427	200	16	advertisers	advertiser	NOUN
iberica-427	200	17	would	would	AUX
iberica-427	200	18	not	not	PART
iberica-427	200	19	wish	wish	VERB
iberica-427	200	20	to	to	PART
iberica-427	200	21	see	see	VERB
iberica-427	200	22	associated	associate	VERB
iberica-427	200	23	with	with	ADP
iberica-427	200	24	the	the	DET
iberica-427	200	25	products	product	NOUN
iberica-427	200	26	they	they	PRON
iberica-427	200	27	promote	promote	VERB
iberica-427	200	28	as	as	ADP
iberica-427	200	29	guaranteed	guarantee	VERB
iberica-427	200	30	and	and	CCONJ
iberica-427	200	31	reliable	reliable	ADJ
iberica-427	200	32	.	.	PUNCT
iberica-427	201	1	several	several	ADJ
iberica-427	201	2	of	of	ADP
iberica-427	201	3	the	the	DET
iberica-427	201	4	compound	compound	NOUN
iberica-427	201	5	sentences	sentence	NOUN
iberica-427	201	6	found	find	VERB
iberica-427	201	7	included	include	VERB
iberica-427	201	8	subordinate	subordinate	ADJ
iberica-427	201	9	clauses	clause	NOUN
iberica-427	201	10	.	.	PUNCT
iberica-427	202	1	the	the	DET
iberica-427	202	2	most	most	ADV
iberica-427	202	3	commonly	commonly	ADV
iberica-427	202	4	-	-	PUNCT
iberica-427	202	5	observed	observe	VERB
iberica-427	202	6	subordinate	subordinate	ADJ
iberica-427	202	7	clauses	clause	NOUN
iberica-427	202	8	in	in	ADP
iberica-427	202	9	both	both	CCONJ
iberica-427	202	10	the	the	DET
iberica-427	202	11	main	main	ADJ
iberica-427	202	12	body	body	NOUN
iberica-427	202	13	and	and	CCONJ
iberica-427	202	14	the	the	DET
iberica-427	202	15	small	small	ADJ
iberica-427	202	16	print	print	NOUN
iberica-427	202	17	were	be	AUX
iberica-427	202	18	conditional	conditional	ADJ
iberica-427	202	19	.	.	PUNCT
iberica-427	203	1	they	they	PRON
iberica-427	203	2	were	be	AUX
iberica-427	203	3	used	use	VERB
iberica-427	203	4	to	to	PART
iberica-427	203	5	present	present	VERB
iberica-427	203	6	product	product	NOUN
iberica-427	203	7	benefits	benefit	NOUN
iberica-427	203	8	(	(	PUNCT
iberica-427	203	9	“	"	PUNCT
iberica-427	203	10	join	join	VERB
iberica-427	203	11	the	the	DET
iberica-427	203	12	thousands	thousand	NOUN
iberica-427	203	13	switching	switch	VERB
iberica-427	203	14	to	to	ADP
iberica-427	203	15	our	our	PRON
iberica-427	203	16	current	current	ADJ
iberica-427	203	17	account	account	NOUN
iberica-427	203	18	and	and	CCONJ
iberica-427	203	19	,	,	PUNCT
iberica-427	203	20	if	if	SCONJ
iberica-427	203	21	you	you	PRON
iberica-427	203	22	pay	pay	VERB
iberica-427	203	23	in	in	ADP
iberica-427	203	24	£	£	SYM
iberica-427	203	25	1000	1000	NUM
iberica-427	203	26	a	a	DET
iberica-427	203	27	month	month	NOUN
iberica-427	203	28	,	,	PUNCT
iberica-427	203	29	you	you	PRON
iberica-427	203	30	’ll	’ll	AUX
iberica-427	203	31	get	get	VERB
iberica-427	203	32	25	25	NUM
iberica-427	203	33	times	time	NOUN
iberica-427	203	34	more	more	ADJ
iberica-427	203	35	interest	interest	NOUN
iberica-427	203	36	than	than	ADP
iberica-427	203	37	barclays	barclay	NOUN
iberica-427	203	38	,	,	PUNCT
iberica-427	203	39	[	[	X
iberica-427	203	40	…	…	PUNCT
iberica-427	203	41	]	]	X
iberica-427	203	42	”	"	PUNCT
iberica-427	203	43	)	)	PUNCT
iberica-427	203	44	,	,	PUNCT
iberica-427	203	45	and	and	CCONJ
iberica-427	203	46	terms	term	NOUN
iberica-427	203	47	and	and	CCONJ
iberica-427	203	48	conditions	condition	NOUN
iberica-427	203	49	(	(	PUNCT
iberica-427	203	50	“	"	PUNCT
iberica-427	203	51	the	the	DET
iberica-427	203	52	free	free	ADJ
iberica-427	203	53	legal	legal	ADJ
iberica-427	203	54	service	service	NOUN
iberica-427	203	55	is	be	AUX
iberica-427	203	56	not	not	PART
iberica-427	203	57	available	available	ADJ
iberica-427	203	58	should	should	AUX
iberica-427	203	59	you	you	PRON
iberica-427	203	60	choose	choose	VERB
iberica-427	203	61	not	not	PART
iberica-427	203	62	to	to	PART
iberica-427	203	63	use	use	VERB
iberica-427	203	64	the	the	DET
iberica-427	203	65	appointed	appoint	VERB
iberica-427	203	66	panel	panel	NOUN
iberica-427	203	67	of	of	ADP
iberica-427	203	68	solicitors	solicitor	NOUN
iberica-427	203	69	”	"	PUNCT
iberica-427	203	70	)	)	PUNCT
iberica-427	203	71	.	.	PUNCT
iberica-427	204	1	subordinate	subordinate	ADJ
iberica-427	204	2	clauses	clause	NOUN
iberica-427	204	3	were	be	AUX
iberica-427	204	4	generally	generally	ADV
iberica-427	204	5	more	more	ADV
iberica-427	204	6	varied	varied	ADJ
iberica-427	204	7	in	in	ADP
iberica-427	204	8	the	the	DET
iberica-427	204	9	main	main	ADJ
iberica-427	204	10	body	body	NOUN
iberica-427	204	11	,	,	PUNCT
iberica-427	204	12	and	and	CCONJ
iberica-427	204	13	were	be	AUX
iberica-427	204	14	used	use	VERB
iberica-427	204	15	in	in	ADP
iberica-427	204	16	a	a	DET
iberica-427	204	17	number	number	NOUN
iberica-427	204	18	of	of	ADP
iberica-427	204	19	ways	way	NOUN
iberica-427	204	20	.	.	PUNCT
iberica-427	205	1	subordinate	subordinate	ADJ
iberica-427	205	2	clauses	clause	NOUN
iberica-427	205	3	of	of	ADP
iberica-427	205	4	purpose	purpose	NOUN
iberica-427	205	5	expressed	express	VERB
iberica-427	205	6	either	either	CCONJ
iberica-427	205	7	what	what	PRON
iberica-427	205	8	the	the	DET
iberica-427	205	9	product	product	NOUN
iberica-427	205	10	or	or	CCONJ
iberica-427	205	11	advertiser	advertiser	NOUN
iberica-427	205	12	does	do	VERB
iberica-427	205	13	in	in	ADP
iberica-427	205	14	order	order	NOUN
iberica-427	205	15	to	to	PART
iberica-427	205	16	generate	generate	VERB
iberica-427	205	17	maximum	maximum	ADJ
iberica-427	205	18	benefit	benefit	NOUN
iberica-427	205	19	for	for	ADP
iberica-427	205	20	the	the	DET
iberica-427	205	21	consumer	consumer	NOUN
iberica-427	205	22	or	or	CCONJ
iberica-427	205	23	urged	urge	VERB
iberica-427	205	24	the	the	DET
iberica-427	205	25	reader	reader	NOUN
iberica-427	205	26	to	to	PART
iberica-427	205	27	contact	contact	VERB
iberica-427	205	28	the	the	DET
iberica-427	205	29	advertiser	advertiser	NOUN
iberica-427	205	30	in	in	ADP
iberica-427	205	31	order	order	NOUN
iberica-427	205	32	to	to	PART
iberica-427	205	33	buy	buy	VERB
iberica-427	205	34	the	the	DET
iberica-427	205	35	product	product	NOUN
iberica-427	205	36	:	:	PUNCT
iberica-427	205	37	as	as	SCONJ
iberica-427	205	38	the	the	DET
iberica-427	205	39	uk	uk	PROPN
iberica-427	205	40	’s	’s	PART
iberica-427	205	41	leading	lead	VERB
iberica-427	205	42	life	life	NOUN
iberica-427	205	43	insurance	insurance	NOUN
iberica-427	205	44	broker	broker	NOUN
iberica-427	205	45	we	we	PRON
iberica-427	205	46	will	will	AUX
iberica-427	205	47	compare	compare	VERB
iberica-427	205	48	hundreds	hundred	NOUN
iberica-427	205	49	of	of	ADP
iberica-427	205	50	quotes	quote	NOUN
iberica-427	205	51	from	from	ADP
iberica-427	205	52	all	all	DET
iberica-427	205	53	the	the	DET
iberica-427	205	54	uk	uk	PROPN
iberica-427	205	55	’s	’s	PART
iberica-427	205	56	leading	lead	VERB
iberica-427	205	57	companies	company	NOUN
iberica-427	205	58	to	to	PART
iberica-427	205	59	ensure	ensure	VERB
iberica-427	205	60	that	that	SCONJ
iberica-427	205	61	you	you	PRON
iberica-427	205	62	get	get	VERB
iberica-427	205	63	the	the	DET
iberica-427	205	64	right	right	ADJ
iberica-427	205	65	cover	cover	NOUN
iberica-427	205	66	at	at	ADP
iberica-427	205	67	the	the	DET
iberica-427	205	68	lowest	low	ADJ
iberica-427	205	69	price	price	NOUN
iberica-427	205	70	possible	possible	ADJ
iberica-427	205	71	!	!	PUNCT
iberica-427	206	1	subordinate	subordinate	ADJ
iberica-427	206	2	clauses	clause	NOUN
iberica-427	206	3	of	of	ADP
iberica-427	206	4	result	result	NOUN
iberica-427	206	5	and	and	CCONJ
iberica-427	206	6	reason	reason	NOUN
iberica-427	206	7	,	,	PUNCT
iberica-427	206	8	generally	generally	ADV
iberica-427	206	9	in	in	ADP
iberica-427	206	10	the	the	DET
iberica-427	206	11	main	main	ADJ
iberica-427	206	12	body	body	NOUN
iberica-427	206	13	of	of	ADP
iberica-427	206	14	the	the	DET
iberica-427	206	15	ads	ad	NOUN
iberica-427	206	16	,	,	PUNCT
iberica-427	206	17	express	express	VERB
iberica-427	206	18	potential	potential	ADJ
iberica-427	206	19	product	product	NOUN
iberica-427	206	20	benefits	benefit	NOUN
iberica-427	206	21	to	to	PART
iberica-427	206	22	persuade	persuade	VERB
iberica-427	206	23	the	the	DET
iberica-427	206	24	potential	potential	ADJ
iberica-427	206	25	customer	customer	NOUN
iberica-427	206	26	to	to	PART
iberica-427	206	27	buy	buy	VERB
iberica-427	206	28	,	,	PUNCT
iberica-427	206	29	as	as	SCONJ
iberica-427	206	30	we	we	PRON
iberica-427	206	31	can	can	AUX
iberica-427	206	32	see	see	VERB
iberica-427	206	33	in	in	ADP
iberica-427	206	34	the	the	DET
iberica-427	206	35	following	follow	VERB
iberica-427	206	36	examples	example	NOUN
iberica-427	206	37	:	:	PUNCT
iberica-427	206	38	“	"	PUNCT
iberica-427	206	39	as	as	SCONJ
iberica-427	206	40	you	you	PRON
iberica-427	206	41	will	will	AUX
iberica-427	206	42	not	not	PART
iberica-427	206	43	receive	receive	VERB
iberica-427	206	44	any	any	DET
iberica-427	206	45	interest	interest	NOUN
iberica-427	206	46	on	on	ADP
iberica-427	206	47	this	this	DET
iberica-427	206	48	money	money	NOUN
iberica-427	206	49	,	,	PUNCT
iberica-427	206	50	there	there	PRON
iberica-427	206	51	is	be	VERB
iberica-427	206	52	no	no	DET
iberica-427	206	53	income	income	NOUN
iberica-427	206	54	tax	tax	NOUN
iberica-427	206	55	to	to	PART
iberica-427	206	56	pay	pay	VERB
iberica-427	206	57	”	"	PUNCT
iberica-427	206	58	,	,	PUNCT
iberica-427	206	59	and	and	CCONJ
iberica-427	206	60	“	"	PUNCT
iberica-427	206	61	we	we	PRON
iberica-427	206	62	do	do	AUX
iberica-427	206	63	n’t	not	PART
iberica-427	206	64	mind	mind	VERB
iberica-427	206	65	what	what	PRON
iberica-427	206	66	you	you	PRON
iberica-427	206	67	’re	’re	AUX
iberica-427	206	68	borrowing	borrow	VERB
iberica-427	206	69	for	for	ADP
iberica-427	206	70	,	,	PUNCT
iberica-427	206	71	so	so	CCONJ
iberica-427	206	72	our	our	PRON
iberica-427	206	73	personal	personal	ADJ
iberica-427	206	74	loan	loan	NOUN
iberica-427	206	75	might	might	AUX
iberica-427	206	76	be	be	AUX
iberica-427	206	77	just	just	ADV
iberica-427	206	78	the	the	DET
iberica-427	206	79	thing	thing	NOUN
iberica-427	206	80	”	"	PUNCT
iberica-427	206	81	.	.	PUNCT
iberica-427	207	1	subordinate	subordinate	ADJ
iberica-427	207	2	clauses	clause	NOUN
iberica-427	207	3	of	of	ADP
iberica-427	207	4	time	time	NOUN
iberica-427	207	5	express	express	VERB
iberica-427	207	6	the	the	DET
iberica-427	207	7	timeframe	timeframe	NOUN
iberica-427	207	8	within	within	ADP
iberica-427	207	9	which	which	PRON
iberica-427	207	10	particular	particular	ADJ
iberica-427	207	11	conditions	condition	NOUN
iberica-427	207	12	will	will	AUX
iberica-427	207	13	apply	apply	VERB
iberica-427	207	14	(	(	PUNCT
iberica-427	207	15	“	"	PUNCT
iberica-427	207	16	payment	payment	NOUN
iberica-427	207	17	holidays	holiday	NOUN
iberica-427	207	18	will	will	AUX
iberica-427	207	19	be	be	AUX
iberica-427	207	20	allowed	allow	VERB
iberica-427	207	21	after	after	SCONJ
iberica-427	207	22	the	the	DET
iberica-427	207	23	first	first	ADJ
iberica-427	207	24	six	six	NUM
iberica-427	207	25	months	month	NOUN
iberica-427	207	26	’	’	PART
iberica-427	207	27	payments	payment	NOUN
iberica-427	207	28	have	have	AUX
iberica-427	207	29	been	be	AUX
iberica-427	207	30	made	make	VERB
iberica-427	207	31	[	[	X
iberica-427	207	32	…	…	PUNCT
iberica-427	207	33	]	]	X
iberica-427	207	34	”	"	PUNCT
iberica-427	207	35	)	)	PUNCT
iberica-427	207	36	,	,	PUNCT
iberica-427	207	37	and	and	CCONJ
iberica-427	207	38	subordinate	subordinate	ADJ
iberica-427	207	39	clauses	clause	NOUN
iberica-427	207	40	of	of	ADP
iberica-427	207	41	concession	concession	NOUN
iberica-427	207	42	transmit	transmit	VERB
iberica-427	207	43	those	those	DET
iberica-427	207	44	product	product	NOUN
iberica-427	207	45	benefits	benefit	NOUN
iberica-427	207	46	which	which	PRON
iberica-427	207	47	are	be	AUX
iberica-427	207	48	not	not	PART
iberica-427	207	49	guaranteed	guarantee	VERB
iberica-427	207	50	(	(	PUNCT
iberica-427	207	51	“	"	PUNCT
iberica-427	207	52	although	although	SCONJ
iberica-427	207	53	,	,	PUNCT
iberica-427	207	54	please	please	INTJ
iberica-427	207	55	remember	remember	VERB
iberica-427	207	56	that	that	SCONJ
iberica-427	207	57	your	your	PRON
iberica-427	207	58	capital	capital	NOUN
iberica-427	207	59	is	be	AUX
iberica-427	207	60	not	not	PART
iberica-427	207	61	guaranteed	guarantee	VERB
iberica-427	207	62	and	and	CCONJ
iberica-427	207	63	you	you	PRON
iberica-427	207	64	may	may	AUX
iberica-427	207	65	not	not	PART
iberica-427	207	66	get	get	VERB
iberica-427	207	67	back	back	ADV
iberica-427	207	68	the	the	DET
iberica-427	207	69	amount	amount	NOUN
iberica-427	207	70	of	of	ADP
iberica-427	207	71	your	your	PRON
iberica-427	207	72	original	original	ADJ
iberica-427	207	73	investment	investment	NOUN
iberica-427	207	74	”	"	PUNCT
iberica-427	207	75	)	)	PUNCT
iberica-427	207	76	.	.	PUNCT
iberica-427	208	1	the	the	DET
iberica-427	208	2	use	use	NOUN
iberica-427	208	3	of	of	ADP
iberica-427	208	4	juxtaposed	juxtapose	VERB
iberica-427	208	5	sentences	sentence	NOUN
iberica-427	208	6	is	be	AUX
iberica-427	208	7	common	common	ADJ
iberica-427	208	8	in	in	ADP
iberica-427	208	9	both	both	CCONJ
iberica-427	208	10	the	the	DET
iberica-427	208	11	small	small	ADJ
iberica-427	208	12	print	print	NOUN
iberica-427	208	13	and	and	CCONJ
iberica-427	208	14	the	the	DET
iberica-427	208	15	main	main	ADJ
iberica-427	208	16	body	body	NOUN
iberica-427	208	17	.	.	PUNCT
iberica-427	209	1	in	in	ADP
iberica-427	209	2	general	general	ADJ
iberica-427	209	3	we	we	PRON
iberica-427	209	4	can	can	AUX
iberica-427	209	5	say	say	VERB
iberica-427	209	6	that	that	SCONJ
iberica-427	209	7	in	in	ADP
iberica-427	209	8	the	the	DET
iberica-427	209	9	small	small	ADJ
iberica-427	209	10	print	print	NOUN
iberica-427	209	11	,	,	PUNCT
iberica-427	209	12	this	this	DET
iberica-427	209	13	device	device	NOUN
iberica-427	209	14	is	be	AUX
iberica-427	209	15	used	use	VERB
iberica-427	209	16	to	to	PART
iberica-427	209	17	save	save	VERB
iberica-427	209	18	space	space	NOUN
iberica-427	209	19	,	,	PUNCT
iberica-427	209	20	as	as	ADP
iberica-427	209	21	in	in	ADP
iberica-427	209	22	:	:	PUNCT
iberica-427	209	23	†0	†0	NOUN
iberica-427	209	24	%	%	NOUN
iberica-427	209	25	interest	interest	NOUN
iberica-427	209	26	on	on	ADP
iberica-427	209	27	purchases	purchase	NOUN
iberica-427	209	28	and	and	CCONJ
iberica-427	209	29	balance	balance	NOUN
iberica-427	209	30	transfers	transfer	NOUN
iberica-427	209	31	*	*	PUNCT
iberica-427	209	32	for	for	ADP
iberica-427	209	33	six	six	NUM
iberica-427	209	34	months	month	NOUN
iberica-427	209	35	from	from	ADP
iberica-427	209	36	date	date	NOUN
iberica-427	209	37	account	account	NOUN
iberica-427	209	38	opened	open	VERB
iberica-427	209	39	.	.	PUNCT
iberica-427	210	1	*	*	PUNCT
iberica-427	210	2	this	this	DET
iberica-427	210	3	offer	offer	NOUN
iberica-427	210	4	excludes	exclude	VERB
iberica-427	210	5	balance	balance	NOUN
iberica-427	210	6	transfers	transfer	NOUN
iberica-427	210	7	from	from	ADP
iberica-427	210	8	other	other	ADJ
iberica-427	210	9	credit	credit	NOUN
iberica-427	210	10	h.	h.	PROPN
iberica-427	210	11	adams	adams	PROPN
iberica-427	210	12	&	&	CCONJ
iberica-427	210	13	l.	l.	PROPN
iberica-427	210	14	cruz	cruz	PROPN
iberica-427	210	15	garcía	garcía	PROPN
iberica-427	210	16	138	138	NUM
iberica-427	210	17	ibérica	ibérica	NOUN
iberica-427	210	18	13	13	NUM
iberica-427	210	19	[	[	PUNCT
iberica-427	210	20	2007	2007	NUM
iberica-427	210	21	]	]	PUNCT
iberica-427	210	22	:	:	PUNCT
iberica-427	210	23	123	123	NUM
iberica-427	210	24	-	-	SYM
iberica-427	210	25	146	146	NUM
iberica-427	210	26	07	07	NUM
iberica-427	210	27	heather	heather	NOUN
iberica-427	210	28	adams.qxp	adams.qxp	PROPN
iberica-427	210	29	6/4/07	6/4/07	NUM
iberica-427	210	30	09:05	09:05	NUM
iberica-427	211	1	página	página	PROPN
iberica-427	211	2	138	138	NUM
iberica-427	211	3	cards	card	NOUN
iberica-427	211	4	issued	issue	VERB
iberica-427	211	5	by	by	ADP
iberica-427	211	6	the	the	DET
iberica-427	211	7	co	co	ADJ
iberica-427	211	8	-	-	ADJ
iberica-427	211	9	operative	operative	ADJ
iberica-427	211	10	bank	bank	NOUN
iberica-427	211	11	p.l.c	p.l.c	NOUN
iberica-427	211	12	.	.	PUNCT
iberica-427	212	1	rates	rate	NOUN
iberica-427	212	2	correct	correct	ADJ
iberica-427	212	3	at	at	ADP
iberica-427	212	4	time	time	NOUN
iberica-427	212	5	of	of	ADP
iberica-427	212	6	going	go	VERB
iberica-427	212	7	to	to	PART
iberica-427	212	8	press	press	VERB
iberica-427	212	9	and	and	CCONJ
iberica-427	212	10	variable	variable	NOUN
iberica-427	212	11	unless	unless	SCONJ
iberica-427	212	12	otherwise	otherwise	ADV
iberica-427	212	13	stated	state	VERB
iberica-427	212	14	.	.	PUNCT
iberica-427	213	1	credit	credit	NOUN
iberica-427	213	2	facilities	facility	NOUN
iberica-427	213	3	are	be	AUX
iberica-427	213	4	subject	subject	ADJ
iberica-427	213	5	to	to	ADP
iberica-427	213	6	status	status	NOUN
iberica-427	213	7	and	and	CCONJ
iberica-427	213	8	not	not	PART
iberica-427	213	9	available	available	ADJ
iberica-427	213	10	to	to	ADP
iberica-427	213	11	non	non	ADJ
iberica-427	213	12	-	-	ADJ
iberica-427	213	13	uk	uk	ADJ
iberica-427	213	14	residents	resident	NOUN
iberica-427	213	15	or	or	CCONJ
iberica-427	213	16	anyone	anyone	PRON
iberica-427	213	17	under	under	ADP
iberica-427	213	18	18	18	NUM
iberica-427	213	19	years	year	NOUN
iberica-427	213	20	of	of	ADP
iberica-427	213	21	age	age	NOUN
iberica-427	213	22	.	.	PUNCT
iberica-427	214	1	by	by	ADP
iberica-427	214	2	contrast	contrast	NOUN
iberica-427	214	3	,	,	PUNCT
iberica-427	214	4	in	in	ADP
iberica-427	214	5	the	the	DET
iberica-427	214	6	main	main	ADJ
iberica-427	214	7	body	body	NOUN
iberica-427	214	8	it	it	PRON
iberica-427	214	9	is	be	AUX
iberica-427	214	10	used	use	VERB
iberica-427	214	11	to	to	PART
iberica-427	214	12	emphasise	emphasise	VERB
iberica-427	214	13	the	the	DET
iberica-427	214	14	message	message	NOUN
iberica-427	214	15	,	,	PUNCT
iberica-427	214	16	to	to	PART
iberica-427	214	17	give	give	VERB
iberica-427	214	18	the	the	DET
iberica-427	214	19	impression	impression	NOUN
iberica-427	214	20	of	of	ADP
iberica-427	214	21	a	a	DET
iberica-427	214	22	multitude	multitude	NOUN
iberica-427	214	23	of	of	ADP
iberica-427	214	24	benefits	benefit	NOUN
iberica-427	214	25	provided	provide	VERB
iberica-427	214	26	by	by	ADP
iberica-427	214	27	the	the	DET
iberica-427	214	28	product	product	NOUN
iberica-427	214	29	.	.	PUNCT
iberica-427	215	1	this	this	PRON
iberica-427	215	2	can	can	AUX
iberica-427	215	3	be	be	AUX
iberica-427	215	4	seen	see	VERB
iberica-427	215	5	in	in	ADP
iberica-427	215	6	the	the	DET
iberica-427	215	7	following	following	ADJ
iberica-427	215	8	example	example	NOUN
iberica-427	215	9	:	:	PUNCT
iberica-427	215	10	0	0	NUM
iberica-427	215	11	%	%	NOUN
iberica-427	215	12	until	until	ADP
iberica-427	215	13	1	1	NUM
iberica-427	215	14	july	july	NOUN
iberica-427	215	15	2004	2004	NUM
iberica-427	215	16	on	on	ADP
iberica-427	215	17	transfer	transfer	NOUN
iberica-427	215	18	of	of	ADP
iberica-427	215	19	credit	credit	NOUN
iberica-427	215	20	card	card	NOUN
iberica-427	215	21	,	,	PUNCT
iberica-427	215	22	store	store	NOUN
iberica-427	215	23	card	card	NOUN
iberica-427	215	24	,	,	PUNCT
iberica-427	215	25	overdraft	overdraft	NOUN
iberica-427	215	26	and	and	CCONJ
iberica-427	215	27	loan	loan	NOUN
iberica-427	215	28	balances	balance	NOUN
iberica-427	215	29	.	.	PUNCT
iberica-427	216	1	0	0	NUM
iberica-427	216	2	%	%	NOUN
iberica-427	216	3	until	until	ADP
iberica-427	216	4	1	1	NUM
iberica-427	216	5	july	july	NOUN
iberica-427	216	6	2004	2004	NUM
iberica-427	216	7	on	on	ADP
iberica-427	216	8	new	new	ADJ
iberica-427	216	9	purchases	purchase	NOUN
iberica-427	216	10	.	.	PUNCT
iberica-427	217	1	(	(	PUNCT
iberica-427	217	2	12.3	12.3	NUM
iberica-427	217	3	%	%	NOUN
iberica-427	217	4	apr	apr	NOUN
iberica-427	217	5	variable	variable	NOUN
iberica-427	217	6	)	)	PUNCT
iberica-427	217	7	.	.	PUNCT
iberica-427	218	1	0.5	0.5	NUM
iberica-427	218	2	%	%	NOUN
iberica-427	218	3	cash	cash	NOUN
iberica-427	218	4	back	back	ADV
iberica-427	218	5	on	on	ADP
iberica-427	218	6	purchases	purchase	NOUN
iberica-427	218	7	.	.	PUNCT
iberica-427	219	1	sometimes	sometimes	ADV
iberica-427	219	2	,	,	PUNCT
iberica-427	219	3	as	as	ADP
iberica-427	219	4	in	in	ADP
iberica-427	219	5	the	the	DET
iberica-427	219	6	advertising	advertising	NOUN
iberica-427	219	7	of	of	ADP
iberica-427	219	8	other	other	ADJ
iberica-427	219	9	types	type	NOUN
iberica-427	219	10	of	of	ADP
iberica-427	219	11	products	product	NOUN
iberica-427	219	12	,	,	PUNCT
iberica-427	219	13	sentences	sentence	NOUN
iberica-427	219	14	appear	appear	VERB
iberica-427	219	15	as	as	SCONJ
iberica-427	219	16	juxtaposed	juxtapose	VERB
iberica-427	219	17	because	because	SCONJ
iberica-427	219	18	they	they	PRON
iberica-427	219	19	have	have	AUX
iberica-427	219	20	been	be	AUX
iberica-427	219	21	punctuated	punctuate	VERB
iberica-427	219	22	and	and	CCONJ
iberica-427	219	23	separated	separate	VERB
iberica-427	219	24	by	by	ADP
iberica-427	219	25	full	full	ADJ
iberica-427	219	26	stops	stop	NOUN
iberica-427	219	27	,	,	PUNCT
iberica-427	219	28	when	when	SCONJ
iberica-427	219	29	the	the	DET
iberica-427	219	30	use	use	NOUN
iberica-427	219	31	of	of	ADP
iberica-427	219	32	commas	comma	NOUN
iberica-427	219	33	would	would	AUX
iberica-427	219	34	be	be	AUX
iberica-427	219	35	more	more	ADV
iberica-427	219	36	natural	natural	ADJ
iberica-427	219	37	,	,	PUNCT
iberica-427	219	38	as	as	ADP
iberica-427	219	39	in	in	ADP
iberica-427	219	40	“	"	PUNCT
iberica-427	219	41	you	you	PRON
iberica-427	219	42	know	know	VERB
iberica-427	219	43	where	where	SCONJ
iberica-427	219	44	the	the	DET
iberica-427	219	45	smart	smart	ADJ
iberica-427	219	46	money	money	NOUN
iberica-427	219	47	is	be	AUX
iberica-427	219	48	.	.	PUNCT
iberica-427	220	1	so	so	ADV
iberica-427	220	2	move	move	VERB
iberica-427	220	3	your	your	PRON
iberica-427	220	4	isa	isa	NOUN
iberica-427	220	5	to	to	ADP
iberica-427	220	6	us	we	PRON
iberica-427	220	7	now	now	ADV
iberica-427	220	8	and	and	CCONJ
iberica-427	220	9	watch	watch	VERB
iberica-427	220	10	your	your	PRON
iberica-427	220	11	money	money	NOUN
iberica-427	220	12	grow	grow	VERB
iberica-427	220	13	”	"	PUNCT
iberica-427	220	14	.	.	PUNCT
iberica-427	221	1	however	however	ADV
iberica-427	221	2	,	,	PUNCT
iberica-427	221	3	at	at	ADP
iberica-427	221	4	the	the	DET
iberica-427	221	5	same	same	ADJ
iberica-427	221	6	time	time	NOUN
iberica-427	221	7	,	,	PUNCT
iberica-427	221	8	we	we	PRON
iberica-427	221	9	can	can	AUX
iberica-427	221	10	also	also	ADV
iberica-427	221	11	find	find	VERB
iberica-427	221	12	some	some	DET
iberica-427	221	13	examples	example	NOUN
iberica-427	221	14	of	of	ADP
iberica-427	221	15	sentences	sentence	NOUN
iberica-427	221	16	clearly	clearly	ADV
iberica-427	221	17	linked	link	VERB
iberica-427	221	18	with	with	ADP
iberica-427	221	19	explicit	explicit	ADJ
iberica-427	221	20	connectors	connector	NOUN
iberica-427	221	21	,	,	PUNCT
iberica-427	221	22	as	as	ADP
iberica-427	221	23	the	the	DET
iberica-427	221	24	following	follow	VERB
iberica-427	221	25	fragment	fragment	ADJ
iberica-427	221	26	shows	show	NOUN
iberica-427	221	27	:	:	PUNCT
iberica-427	221	28	“	"	PUNCT
iberica-427	221	29	the	the	DET
iberica-427	221	30	capital	capital	NOUN
iberica-427	221	31	value	value	NOUN
iberica-427	221	32	of	of	ADP
iberica-427	221	33	your	your	PRON
iberica-427	221	34	investment	investment	NOUN
iberica-427	221	35	is	be	AUX
iberica-427	221	36	likely	likely	ADJ
iberica-427	221	37	to	to	PART
iberica-427	221	38	fall	fall	VERB
iberica-427	221	39	if	if	SCONJ
iberica-427	221	40	interest	interest	NOUN
iberica-427	221	41	rates	rate	NOUN
iberica-427	221	42	rise	rise	VERB
iberica-427	221	43	in	in	ADP
iberica-427	221	44	the	the	DET
iberica-427	221	45	medium	medium	NOUN
iberica-427	221	46	-	-	PUNCT
iberica-427	221	47	to	to	ADP
iberica-427	221	48	-	-	PUNCT
iberica-427	221	49	long	long	ADJ
iberica-427	221	50	term	term	NOUN
iberica-427	221	51	,	,	PUNCT
iberica-427	221	52	but	but	CCONJ
iberica-427	221	53	similarly	similarly	ADV
iberica-427	221	54	it	it	PRON
iberica-427	221	55	could	could	AUX
iberica-427	221	56	rise	rise	VERB
iberica-427	221	57	if	if	SCONJ
iberica-427	221	58	interest	interest	NOUN
iberica-427	221	59	rates	rate	NOUN
iberica-427	221	60	fall	fall	VERB
iberica-427	221	61	”	"	PUNCT
iberica-427	221	62	.	.	PUNCT
iberica-427	222	1	as	as	ADV
iberica-427	222	2	far	far	ADV
iberica-427	222	3	as	as	SCONJ
iberica-427	222	4	the	the	DET
iberica-427	222	5	idea	idea	NOUN
iberica-427	222	6	of	of	ADP
iberica-427	222	7	mirroring	mirror	VERB
iberica-427	222	8	informal	informal	ADJ
iberica-427	222	9	everyday	everyday	ADJ
iberica-427	222	10	language	language	NOUN
iberica-427	222	11	is	be	AUX
iberica-427	222	12	concerned	concern	VERB
iberica-427	222	13	,	,	PUNCT
iberica-427	222	14	our	our	PRON
iberica-427	222	15	corpus	corpus	NOUN
iberica-427	222	16	included	include	VERB
iberica-427	222	17	some	some	DET
iberica-427	222	18	instances	instance	NOUN
iberica-427	222	19	of	of	ADP
iberica-427	222	20	constructions	construction	NOUN
iberica-427	222	21	normally	normally	ADV
iberica-427	222	22	associated	associate	VERB
iberica-427	222	23	with	with	ADP
iberica-427	222	24	this	this	DET
iberica-427	222	25	type	type	NOUN
iberica-427	222	26	of	of	ADP
iberica-427	222	27	language	language	NOUN
iberica-427	222	28	.	.	PUNCT
iberica-427	223	1	however	however	ADV
iberica-427	223	2	,	,	PUNCT
iberica-427	223	3	these	these	DET
iberica-427	223	4	colloquial	colloquial	ADJ
iberica-427	223	5	constructions	construction	NOUN
iberica-427	223	6	were	be	AUX
iberica-427	223	7	fairly	fairly	ADV
iberica-427	223	8	limited	limited	ADJ
iberica-427	223	9	,	,	PUNCT
iberica-427	223	10	as	as	SCONJ
iberica-427	223	11	we	we	PRON
iberica-427	223	12	might	might	AUX
iberica-427	223	13	expect	expect	VERB
iberica-427	223	14	given	give	VERB
iberica-427	223	15	the	the	DET
iberica-427	223	16	type	type	NOUN
iberica-427	223	17	of	of	ADP
iberica-427	223	18	product	product	NOUN
iberica-427	223	19	being	be	AUX
iberica-427	223	20	advertised	advertise	VERB
iberica-427	223	21	,	,	PUNCT
iberica-427	223	22	and	and	CCONJ
iberica-427	223	23	the	the	DET
iberica-427	223	24	financial	financial	ADJ
iberica-427	223	25	commitment(s	commitment(s	PROPN
iberica-427	223	26	)	)	PUNCT
iberica-427	223	27	required	require	VERB
iberica-427	223	28	of	of	ADP
iberica-427	223	29	the	the	DET
iberica-427	223	30	customer	customer	NOUN
iberica-427	223	31	.	.	PUNCT
iberica-427	224	1	fewer	few	ADJ
iberica-427	224	2	than	than	ADP
iberica-427	224	3	30	30	NUM
iberica-427	224	4	instances	instance	NOUN
iberica-427	224	5	were	be	AUX
iberica-427	224	6	recorded	record	VERB
iberica-427	224	7	of	of	ADP
iberica-427	224	8	contracted	contract	VERB
iberica-427	224	9	verb	verb	NOUN
iberica-427	224	10	forms	form	NOUN
iberica-427	224	11	(	(	PUNCT
iberica-427	224	12	“	"	PUNCT
iberica-427	224	13	it	it	PRON
iberica-427	224	14	’s	’	VERB
iberica-427	224	15	”	"	PUNCT
iberica-427	224	16	,	,	PUNCT
iberica-427	224	17	“	"	PUNCT
iberica-427	224	18	we	we	PRON
iberica-427	224	19	’ll	’ll	AUX
iberica-427	224	20	”	"	PUNCT
iberica-427	224	21	,	,	PUNCT
iberica-427	224	22	“	"	PUNCT
iberica-427	224	23	do	do	AUX
iberica-427	224	24	n’t	not	PART
iberica-427	224	25	”	"	PUNCT
iberica-427	224	26	,	,	PUNCT
iberica-427	224	27	etc	etc	X
iberica-427	224	28	.	.	X
iberica-427	224	29	)	)	PUNCT
iberica-427	224	30	,	,	PUNCT
iberica-427	224	31	while	while	SCONJ
iberica-427	224	32	some	some	DET
iberica-427	224	33	question	question	NOUN
iberica-427	224	34	forms	form	NOUN
iberica-427	224	35	appeared	appear	VERB
iberica-427	224	36	without	without	ADP
iberica-427	224	37	the	the	DET
iberica-427	224	38	initial	initial	ADJ
iberica-427	224	39	auxiliary	auxiliary	NOUN
iberica-427	224	40	(	(	PUNCT
iberica-427	224	41	“	"	PUNCT
iberica-427	224	42	want	want	VERB
iberica-427	224	43	to	to	PART
iberica-427	224	44	boost	boost	VERB
iberica-427	224	45	your	your	PRON
iberica-427	224	46	income	income	NOUN
iberica-427	224	47	?	?	PUNCT
iberica-427	224	48	”	"	PUNCT
iberica-427	224	49	,	,	PUNCT
iberica-427	224	50	“	"	PUNCT
iberica-427	224	51	want	want	VERB
iberica-427	224	52	a	a	DET
iberica-427	224	53	quicker	quick	ADJ
iberica-427	224	54	return	return	NOUN
iberica-427	224	55	?	?	PUNCT
iberica-427	224	56	”	"	PUNCT
iberica-427	224	57	)	)	PUNCT
iberica-427	224	58	,	,	PUNCT
iberica-427	224	59	but	but	CCONJ
iberica-427	224	60	in	in	ADP
iberica-427	224	61	general	general	ADJ
iberica-427	224	62	,	,	PUNCT
iberica-427	224	63	very	very	ADV
iberica-427	224	64	few	few	ADJ
iberica-427	224	65	of	of	ADP
iberica-427	224	66	the	the	DET
iberica-427	224	67	liberties	liberty	NOUN
iberica-427	224	68	normally	normally	ADV
iberica-427	224	69	to	to	PART
iberica-427	224	70	be	be	AUX
iberica-427	224	71	expected	expect	VERB
iberica-427	224	72	in	in	ADP
iberica-427	224	73	consumer	consumer	NOUN
iberica-427	224	74	advertising	advertising	NOUN
iberica-427	224	75	,	,	PUNCT
iberica-427	224	76	were	be	AUX
iberica-427	224	77	taken	take	VERB
iberica-427	224	78	.	.	PUNCT
iberica-427	225	1	advertising	advertising	NOUN
iberica-427	225	2	discourse	discourse	NOUN
iberica-427	225	3	tends	tend	VERB
iberica-427	225	4	to	to	PART
iberica-427	225	5	have	have	VERB
iberica-427	225	6	a	a	DET
iberica-427	225	7	disproportionately	disproportionately	ADV
iberica-427	225	8	high	high	ADJ
iberica-427	225	9	concentration	concentration	NOUN
iberica-427	225	10	of	of	ADP
iberica-427	225	11	nouns	noun	NOUN
iberica-427	225	12	and	and	CCONJ
iberica-427	225	13	noun	noun	NOUN
iberica-427	225	14	structures	structure	NOUN
iberica-427	225	15	and	and	CCONJ
iberica-427	225	16	a	a	DET
iberica-427	225	17	low	low	ADJ
iberica-427	225	18	density	density	NOUN
iberica-427	225	19	of	of	ADP
iberica-427	225	20	verbs	verb	NOUN
iberica-427	225	21	.	.	PUNCT
iberica-427	226	1	the	the	DET
iberica-427	226	2	frequent	frequent	ADJ
iberica-427	226	3	use	use	NOUN
iberica-427	226	4	of	of	ADP
iberica-427	226	5	noun	noun	PROPN
iberica-427	226	6	clusters	cluster	NOUN
iberica-427	226	7	and	and	CCONJ
iberica-427	226	8	nouns	noun	NOUN
iberica-427	226	9	in	in	ADP
iberica-427	226	10	apposition	apposition	NOUN
iberica-427	226	11	gives	give	VERB
iberica-427	226	12	rise	rise	NOUN
iberica-427	226	13	to	to	ADP
iberica-427	226	14	an	an	DET
iberica-427	226	15	“	"	PUNCT
iberica-427	226	16	inventory	inventory	NOUN
iberica-427	226	17	”	"	PUNCT
iberica-427	226	18	style	style	NOUN
iberica-427	226	19	.	.	PUNCT
iberica-427	227	1	however	however	ADV
iberica-427	227	2	,	,	PUNCT
iberica-427	227	3	in	in	ADP
iberica-427	227	4	our	our	PRON
iberica-427	227	5	corpus	corpus	NOUN
iberica-427	227	6	,	,	PUNCT
iberica-427	227	7	there	there	PRON
iberica-427	227	8	was	be	VERB
iberica-427	227	9	a	a	DET
iberica-427	227	10	low	low	ADJ
iberica-427	227	11	incidence	incidence	NOUN
iberica-427	227	12	of	of	ADP
iberica-427	227	13	condensed	condense	VERB
iberica-427	227	14	noun	noun	NOUN
iberica-427	227	15	clusters	cluster	NOUN
iberica-427	227	16	and	and	CCONJ
iberica-427	227	17	very	very	ADV
iberica-427	227	18	few	few	ADJ
iberica-427	227	19	instances	instance	NOUN
iberica-427	227	20	of	of	ADP
iberica-427	227	21	nouns	noun	NOUN
iberica-427	227	22	in	in	ADP
iberica-427	227	23	apposition	apposition	NOUN
iberica-427	227	24	were	be	AUX
iberica-427	227	25	found	find	VERB
iberica-427	227	26	.	.	PUNCT
iberica-427	228	1	this	this	DET
iberica-427	228	2	scarcity	scarcity	NOUN
iberica-427	228	3	can	can	AUX
iberica-427	228	4	be	be	AUX
iberica-427	228	5	explained	explain	VERB
iberica-427	228	6	by	by	ADP
iberica-427	228	7	the	the	DET
iberica-427	228	8	fact	fact	NOUN
iberica-427	228	9	that	that	SCONJ
iberica-427	228	10	the	the	DET
iberica-427	228	11	products	product	NOUN
iberica-427	228	12	are	be	AUX
iberica-427	228	13	so	so	ADV
iberica-427	228	14	often	often	ADV
iberica-427	228	15	described	describe	VERB
iberica-427	228	16	in	in	ADP
iberica-427	228	17	terms	term	NOUN
iberica-427	228	18	of	of	ADP
iberica-427	228	19	the	the	DET
iberica-427	228	20	interest	interest	NOUN
iberica-427	228	21	rate	rate	NOUN
iberica-427	228	22	applied	apply	VERB
iberica-427	228	23	.	.	PUNCT
iberica-427	229	1	descriptions	description	NOUN
iberica-427	229	2	are	be	AUX
iberica-427	229	3	therefore	therefore	ADV
iberica-427	229	4	largely	largely	ADV
iberica-427	229	5	made	make	VERB
iberica-427	229	6	up	up	ADP
iberica-427	229	7	of	of	ADP
iberica-427	229	8	numbers	number	NOUN
iberica-427	229	9	and	and	CCONJ
iberica-427	229	10	percentage	percentage	NOUN
iberica-427	229	11	signs	sign	NOUN
iberica-427	229	12	,	,	PUNCT
iberica-427	229	13	rather	rather	ADV
iberica-427	229	14	than	than	ADP
iberica-427	229	15	by	by	ADP
iberica-427	229	16	lists	list	NOUN
iberica-427	229	17	of	of	ADP
iberica-427	229	18	nouns	noun	NOUN
iberica-427	229	19	.	.	PUNCT
iberica-427	230	1	the	the	DET
iberica-427	230	2	advertising	advertising	NOUN
iberica-427	230	3	of	of	ADP
iberica-427	230	4	financial	financial	ADJ
iberica-427	230	5	products	product	NOUN
iberica-427	230	6	ibérica	ibérica	PROPN
iberica-427	230	7	13	13	NUM
iberica-427	230	8	[	[	PUNCT
iberica-427	230	9	2007	2007	NUM
iberica-427	230	10	]	]	PUNCT
iberica-427	230	11	:	:	PUNCT
iberica-427	230	12	123	123	NUM
iberica-427	230	13	-	-	SYM
iberica-427	230	14	146	146	NUM
iberica-427	230	15	139	139	NUM
iberica-427	230	16	07	07	NUM
iberica-427	230	17	heather	heather	NOUN
iberica-427	230	18	adams.qxp	adams.qxp	PROPN
iberica-427	230	19	6/4/07	6/4/07	NUM
iberica-427	230	20	09:05	09:05	NUM
iberica-427	231	1	página	página	NOUN
iberica-427	231	2	139	139	NUM
iberica-427	231	3	in	in	ADP
iberica-427	231	4	terms	term	NOUN
iberica-427	231	5	of	of	ADP
iberica-427	231	6	ellipsis	ellipsis	NOUN
iberica-427	231	7	of	of	ADP
iberica-427	231	8	verb	verb	NOUN
iberica-427	231	9	forms	form	NOUN
iberica-427	231	10	,	,	PUNCT
iberica-427	231	11	we	we	PRON
iberica-427	231	12	found	find	VERB
iberica-427	231	13	that	that	SCONJ
iberica-427	231	14	the	the	DET
iberica-427	231	15	verb	verb	NOUN
iberica-427	231	16	“	"	PUNCT
iberica-427	231	17	be	be	AUX
iberica-427	231	18	”	"	PUNCT
iberica-427	231	19	was	be	AUX
iberica-427	231	20	frequently	frequently	ADV
iberica-427	231	21	omitted	omit	VERB
iberica-427	231	22	.	.	PUNCT
iberica-427	232	1	in	in	ADP
iberica-427	232	2	the	the	DET
iberica-427	232	3	small	small	ADJ
iberica-427	232	4	print	print	NOUN
iberica-427	232	5	this	this	PRON
iberica-427	232	6	is	be	AUX
iberica-427	232	7	largely	largely	ADV
iberica-427	232	8	to	to	PART
iberica-427	232	9	save	save	VERB
iberica-427	232	10	space	space	NOUN
iberica-427	232	11	,	,	PUNCT
iberica-427	232	12	while	while	SCONJ
iberica-427	232	13	in	in	ADP
iberica-427	232	14	the	the	DET
iberica-427	232	15	main	main	ADJ
iberica-427	232	16	body	body	NOUN
iberica-427	232	17	it	it	PRON
iberica-427	232	18	is	be	AUX
iberica-427	232	19	often	often	ADV
iberica-427	232	20	the	the	DET
iberica-427	232	21	case	case	NOUN
iberica-427	232	22	that	that	SCONJ
iberica-427	232	23	the	the	DET
iberica-427	232	24	principal	principal	ADJ
iberica-427	232	25	characteristics	characteristic	NOUN
iberica-427	232	26	of	of	ADP
iberica-427	232	27	the	the	DET
iberica-427	232	28	product	product	NOUN
iberica-427	232	29	are	be	AUX
iberica-427	232	30	conveyed	convey	VERB
iberica-427	232	31	by	by	ADP
iberica-427	232	32	naming	name	VERB
iberica-427	232	33	the	the	DET
iberica-427	232	34	type	type	NOUN
iberica-427	232	35	of	of	ADP
iberica-427	232	36	interest	interest	NOUN
iberica-427	232	37	rate	rate	NOUN
iberica-427	232	38	applied	apply	VERB
iberica-427	232	39	,	,	PUNCT
iberica-427	232	40	accompanied	accompany	VERB
iberica-427	232	41	by	by	ADP
iberica-427	232	42	the	the	DET
iberica-427	232	43	rate	rate	NOUN
iberica-427	232	44	in	in	ADP
iberica-427	232	45	figures	figure	NOUN
iberica-427	232	46	and	and	CCONJ
iberica-427	232	47	a	a	DET
iberica-427	232	48	percentage	percentage	NOUN
iberica-427	232	49	sign	sign	NOUN
iberica-427	232	50	,	,	PUNCT
iberica-427	232	51	with	with	ADP
iberica-427	232	52	no	no	DET
iberica-427	232	53	verb	verb	NOUN
iberica-427	232	54	.	.	PUNCT
iberica-427	233	1	thus	thus	ADV
iberica-427	233	2	,	,	PUNCT
iberica-427	233	3	the	the	DET
iberica-427	233	4	high	high	ADJ
iberica-427	233	5	incidence	incidence	NOUN
iberica-427	233	6	of	of	ADP
iberica-427	233	7	numbers	number	NOUN
iberica-427	233	8	fulfilling	fulfil	VERB
iberica-427	233	9	an	an	DET
iberica-427	233	10	adjectival	adjectival	ADJ
iberica-427	233	11	role	role	NOUN
iberica-427	233	12	both	both	CCONJ
iberica-427	233	13	reduces	reduce	VERB
iberica-427	233	14	the	the	DET
iberica-427	233	15	concentration	concentration	NOUN
iberica-427	233	16	of	of	ADP
iberica-427	233	17	nouns	noun	NOUN
iberica-427	233	18	used	use	VERB
iberica-427	233	19	and	and	CCONJ
iberica-427	233	20	increases	increase	VERB
iberica-427	233	21	the	the	DET
iberica-427	233	22	incidence	incidence	NOUN
iberica-427	233	23	of	of	ADP
iberica-427	233	24	ellipsis	ellipsis	NOUN
iberica-427	233	25	of	of	ADP
iberica-427	233	26	verb	verb	NOUN
iberica-427	233	27	forms	form	NOUN
iberica-427	233	28	.	.	PUNCT
iberica-427	234	1	the	the	DET
iberica-427	234	2	most	most	ADV
iberica-427	234	3	commonly	commonly	ADV
iberica-427	234	4	-	-	PUNCT
iberica-427	234	5	used	use	VERB
iberica-427	234	6	verb	verb	NOUN
iberica-427	234	7	form	form	NOUN
iberica-427	234	8	was	be	AUX
iberica-427	234	9	the	the	DET
iberica-427	234	10	simple	simple	ADJ
iberica-427	234	11	present	present	NOUN
iberica-427	234	12	,	,	PUNCT
iberica-427	234	13	followed	follow	VERB
iberica-427	234	14	by	by	ADP
iberica-427	234	15	the	the	DET
iberica-427	234	16	imperative	imperative	NOUN
iberica-427	234	17	.	.	PUNCT
iberica-427	235	1	thus	thus	ADV
iberica-427	235	2	the	the	DET
iberica-427	235	3	predominant	predominant	ADJ
iberica-427	235	4	tone	tone	NOUN
iberica-427	235	5	of	of	ADP
iberica-427	235	6	the	the	DET
iberica-427	235	7	ads	ad	NOUN
iberica-427	235	8	is	be	AUX
iberica-427	235	9	one	one	NUM
iberica-427	235	10	of	of	ADP
iberica-427	235	11	certainty	certainty	NOUN
iberica-427	235	12	,	,	PUNCT
iberica-427	235	13	of	of	ADP
iberica-427	235	14	the	the	DET
iberica-427	235	15	presentation	presentation	NOUN
iberica-427	235	16	of	of	ADP
iberica-427	235	17	facts	fact	NOUN
iberica-427	235	18	,	,	PUNCT
iberica-427	235	19	complemented	complement	VERB
iberica-427	235	20	by	by	ADP
iberica-427	235	21	the	the	DET
iberica-427	235	22	appellative	appellative	ADJ
iberica-427	235	23	function	function	NOUN
iberica-427	235	24	of	of	ADP
iberica-427	235	25	the	the	DET
iberica-427	235	26	imperative	imperative	NOUN
iberica-427	235	27	.	.	PUNCT
iberica-427	236	1	the	the	DET
iberica-427	236	2	simple	simple	ADJ
iberica-427	236	3	future	future	NOUN
iberica-427	236	4	,	,	PUNCT
iberica-427	236	5	normally	normally	ADV
iberica-427	236	6	associated	associate	VERB
iberica-427	236	7	with	with	ADP
iberica-427	236	8	the	the	DET
iberica-427	236	9	categorical	categorical	ADJ
iberica-427	236	10	claims	claim	NOUN
iberica-427	236	11	advertisers	advertiser	NOUN
iberica-427	236	12	make	make	VERB
iberica-427	236	13	about	about	ADP
iberica-427	236	14	the	the	DET
iberica-427	236	15	irrefutable	irrefutable	ADJ
iberica-427	236	16	benefits	benefit	NOUN
iberica-427	236	17	stemming	stem	VERB
iberica-427	236	18	from	from	ADP
iberica-427	236	19	the	the	DET
iberica-427	236	20	enjoyment	enjoyment	NOUN
iberica-427	236	21	of	of	ADP
iberica-427	236	22	their	their	PRON
iberica-427	236	23	products	product	NOUN
iberica-427	236	24	,	,	PUNCT
iberica-427	236	25	is	be	AUX
iberica-427	236	26	used	use	VERB
iberica-427	236	27	sparingly	sparingly	ADV
iberica-427	236	28	in	in	ADP
iberica-427	236	29	our	our	PRON
iberica-427	236	30	corpus	corpus	NOUN
iberica-427	236	31	,	,	PUNCT
iberica-427	236	32	as	as	ADP
iberica-427	236	33	befits	befit	NOUN
iberica-427	236	34	the	the	DET
iberica-427	236	35	more	more	ADV
iberica-427	236	36	tentative	tentative	ADJ
iberica-427	236	37	claims	claim	NOUN
iberica-427	236	38	made	make	VERB
iberica-427	236	39	for	for	ADP
iberica-427	236	40	this	this	DET
iberica-427	236	41	type	type	NOUN
iberica-427	236	42	of	of	ADP
iberica-427	236	43	product	product	NOUN
iberica-427	236	44	.	.	PUNCT
iberica-427	237	1	both	both	CCONJ
iberica-427	237	2	the	the	DET
iberica-427	237	3	simple	simple	ADJ
iberica-427	237	4	future	future	NOUN
iberica-427	237	5	(	(	PUNCT
iberica-427	237	6	“	"	PUNCT
iberica-427	237	7	if	if	SCONJ
iberica-427	237	8	you	you	PRON
iberica-427	237	9	choose	choose	VERB
iberica-427	237	10	to	to	PART
iberica-427	237	11	minimise	minimise	VERB
iberica-427	237	12	the	the	DET
iberica-427	237	13	interest	interest	NOUN
iberica-427	237	14	you	you	PRON
iberica-427	237	15	pay	pay	VERB
iberica-427	237	16	us	we	PRON
iberica-427	237	17	[	[	X
iberica-427	237	18	…	…	PUNCT
iberica-427	237	19	]	]	X
iberica-427	237	20	,	,	PUNCT
iberica-427	237	21	we	we	PRON
iberica-427	237	22	will	will	AUX
iberica-427	237	23	not	not	PART
iberica-427	237	24	pay	pay	VERB
iberica-427	237	25	interest	interest	NOUN
iberica-427	237	26	on	on	ADP
iberica-427	237	27	an	an	DET
iberica-427	237	28	equivalent	equivalent	ADJ
iberica-427	237	29	amount	amount	NOUN
iberica-427	237	30	of	of	ADP
iberica-427	237	31	the	the	DET
iberica-427	237	32	money	money	NOUN
iberica-427	237	33	you	you	PRON
iberica-427	237	34	have	have	VERB
iberica-427	237	35	in	in	ADP
iberica-427	237	36	your	your	PRON
iberica-427	237	37	current	current	ADJ
iberica-427	237	38	account	account	NOUN
iberica-427	237	39	and	and	CCONJ
iberica-427	237	40	savings	saving	NOUN
iberica-427	237	41	”	"	PUNCT
iberica-427	237	42	)	)	PUNCT
iberica-427	237	43	and	and	CCONJ
iberica-427	237	44	the	the	DET
iberica-427	237	45	conditional	conditional	ADJ
iberica-427	237	46	tenses	tense	NOUN
iberica-427	237	47	(	(	PUNCT
iberica-427	237	48	“	"	PUNCT
iberica-427	237	49	*	*	PROPN
iberica-427	237	50	aer	aer	PROPN
iberica-427	237	51	stands	stand	VERB
iberica-427	237	52	for	for	ADP
iberica-427	237	53	annual	annual	ADJ
iberica-427	237	54	equivalent	equivalent	ADJ
iberica-427	237	55	rate	rate	NOUN
iberica-427	237	56	and	and	CCONJ
iberica-427	237	57	illustrates	illustrate	VERB
iberica-427	237	58	what	what	PRON
iberica-427	237	59	the	the	DET
iberica-427	237	60	interest	interest	NOUN
iberica-427	237	61	would	would	AUX
iberica-427	237	62	be	be	AUX
iberica-427	237	63	if	if	SCONJ
iberica-427	237	64	interest	interest	NOUN
iberica-427	237	65	was	be	AUX
iberica-427	237	66	paid	pay	VERB
iberica-427	237	67	and	and	CCONJ
iberica-427	237	68	compounded	compound	VERB
iberica-427	237	69	each	each	DET
iberica-427	237	70	year	year	NOUN
iberica-427	237	71	”	"	PUNCT
iberica-427	237	72	)	)	PUNCT
iberica-427	237	73	are	be	AUX
iberica-427	237	74	used	use	VERB
iberica-427	237	75	in	in	ADP
iberica-427	237	76	conditional	conditional	ADJ
iberica-427	237	77	sentences	sentence	NOUN
iberica-427	237	78	,	,	PUNCT
iberica-427	237	79	usually	usually	ADV
iberica-427	237	80	in	in	ADP
iberica-427	237	81	the	the	DET
iberica-427	237	82	small	small	ADJ
iberica-427	237	83	print	print	NOUN
iberica-427	237	84	,	,	PUNCT
iberica-427	237	85	to	to	PART
iberica-427	237	86	explain	explain	VERB
iberica-427	237	87	how	how	SCONJ
iberica-427	237	88	the	the	DET
iberica-427	237	89	terms	term	NOUN
iberica-427	237	90	and	and	CCONJ
iberica-427	237	91	conditions	condition	NOUN
iberica-427	237	92	of	of	ADP
iberica-427	237	93	the	the	DET
iberica-427	237	94	product	product	NOUN
iberica-427	237	95	advertised	advertise	VERB
iberica-427	237	96	will	will	AUX
iberica-427	237	97	/	/	SYM
iberica-427	237	98	would	would	AUX
iberica-427	237	99	apply	apply	VERB
iberica-427	237	100	.	.	PUNCT
iberica-427	238	1	as	as	ADP
iberica-427	238	2	usual	usual	ADJ
iberica-427	238	3	in	in	ADP
iberica-427	238	4	advertising	advertising	NOUN
iberica-427	238	5	,	,	PUNCT
iberica-427	238	6	more	more	ADV
iberica-427	238	7	active	active	ADJ
iberica-427	238	8	than	than	SCONJ
iberica-427	238	9	passive	passive	ADJ
iberica-427	238	10	verb	verb	NOUN
iberica-427	238	11	constructions	construction	NOUN
iberica-427	238	12	were	be	AUX
iberica-427	238	13	found	find	VERB
iberica-427	238	14	,	,	PUNCT
iberica-427	238	15	attributing	attribute	VERB
iberica-427	238	16	an	an	DET
iberica-427	238	17	active	active	ADJ
iberica-427	238	18	role	role	NOUN
iberica-427	238	19	to	to	ADP
iberica-427	238	20	both	both	CCONJ
iberica-427	238	21	the	the	DET
iberica-427	238	22	potential	potential	ADJ
iberica-427	238	23	customer	customer	NOUN
iberica-427	238	24	and	and	CCONJ
iberica-427	238	25	the	the	DET
iberica-427	238	26	advertiser	advertiser	NOUN
iberica-427	238	27	/	/	SYM
iberica-427	238	28	product	product	NOUN
iberica-427	238	29	.	.	PUNCT
iberica-427	239	1	in	in	ADP
iberica-427	239	2	this	this	DET
iberica-427	239	3	case	case	NOUN
iberica-427	239	4	,	,	PUNCT
iberica-427	239	5	this	this	PRON
iberica-427	239	6	may	may	AUX
iberica-427	239	7	be	be	AUX
iberica-427	239	8	a	a	DET
iberica-427	239	9	deliberate	deliberate	ADJ
iberica-427	239	10	technique	technique	NOUN
iberica-427	239	11	in	in	ADP
iberica-427	239	12	order	order	NOUN
iberica-427	239	13	to	to	PART
iberica-427	239	14	overcome	overcome	VERB
iberica-427	239	15	customer	customer	NOUN
iberica-427	239	16	passivity	passivity	NOUN
iberica-427	239	17	,	,	PUNCT
iberica-427	239	18	the	the	DET
iberica-427	239	19	reluctance	reluctance	NOUN
iberica-427	239	20	on	on	ADP
iberica-427	239	21	the	the	DET
iberica-427	239	22	part	part	NOUN
iberica-427	239	23	of	of	ADP
iberica-427	239	24	potential	potential	ADJ
iberica-427	239	25	customers	customer	NOUN
iberica-427	239	26	to	to	PART
iberica-427	239	27	buy	buy	VERB
iberica-427	239	28	a	a	DET
iberica-427	239	29	possibly	possibly	ADV
iberica-427	239	30	unfamiliar	unfamiliar	ADJ
iberica-427	239	31	,	,	PUNCT
iberica-427	239	32	complex	complex	ADJ
iberica-427	239	33	type	type	NOUN
iberica-427	239	34	of	of	ADP
iberica-427	239	35	product	product	NOUN
iberica-427	239	36	,	,	PUNCT
iberica-427	239	37	which	which	PRON
iberica-427	239	38	,	,	PUNCT
iberica-427	239	39	in	in	ADP
iberica-427	239	40	some	some	DET
iberica-427	239	41	cases	case	NOUN
iberica-427	239	42	,	,	PUNCT
iberica-427	239	43	may	may	AUX
iberica-427	239	44	bring	bring	VERB
iberica-427	239	45	with	with	ADP
iberica-427	239	46	it	it	PRON
iberica-427	239	47	a	a	DET
iberica-427	239	48	set	set	NOUN
iberica-427	239	49	of	of	ADP
iberica-427	239	50	inescapable	inescapable	ADJ
iberica-427	239	51	financial	financial	ADJ
iberica-427	239	52	commitments	commitment	NOUN
iberica-427	239	53	for	for	ADP
iberica-427	239	54	the	the	DET
iberica-427	239	55	buyer	buyer	NOUN
iberica-427	239	56	.	.	PUNCT
iberica-427	240	1	we	we	PRON
iberica-427	240	2	have	have	AUX
iberica-427	240	3	already	already	ADV
iberica-427	240	4	stated	state	VERB
iberica-427	240	5	that	that	SCONJ
iberica-427	240	6	advertisers	advertiser	NOUN
iberica-427	240	7	are	be	AUX
iberica-427	240	8	at	at	ADP
iberica-427	240	9	pains	pain	NOUN
iberica-427	240	10	to	to	PART
iberica-427	240	11	emphasise	emphasise	VERB
iberica-427	240	12	that	that	SCONJ
iberica-427	240	13	their	their	PRON
iberica-427	240	14	products	product	NOUN
iberica-427	240	15	can	can	AUX
iberica-427	240	16	be	be	AUX
iberica-427	240	17	adapted	adapt	VERB
iberica-427	240	18	to	to	ADP
iberica-427	240	19	the	the	DET
iberica-427	240	20	individual	individual	ADJ
iberica-427	240	21	needs	need	NOUN
iberica-427	240	22	of	of	ADP
iberica-427	240	23	each	each	DET
iberica-427	240	24	consumer	consumer	NOUN
iberica-427	240	25	,	,	PUNCT
iberica-427	240	26	that	that	SCONJ
iberica-427	240	27	they	they	PRON
iberica-427	240	28	are	be	AUX
iberica-427	240	29	flexible	flexible	ADJ
iberica-427	240	30	,	,	PUNCT
iberica-427	240	31	and	and	CCONJ
iberica-427	240	32	easy	easy	ADJ
iberica-427	240	33	to	to	PART
iberica-427	240	34	apply	apply	VERB
iberica-427	240	35	for	for	ADP
iberica-427	240	36	or	or	CCONJ
iberica-427	240	37	manage	manage	VERB
iberica-427	240	38	.	.	PUNCT
iberica-427	241	1	it	it	PRON
iberica-427	241	2	is	be	AUX
iberica-427	241	3	therefore	therefore	ADV
iberica-427	241	4	logical	logical	ADJ
iberica-427	241	5	that	that	SCONJ
iberica-427	241	6	the	the	DET
iberica-427	241	7	ads	ad	NOUN
iberica-427	241	8	are	be	AUX
iberica-427	241	9	worded	word	VERB
iberica-427	241	10	in	in	ADP
iberica-427	241	11	such	such	DET
iberica-427	241	12	a	a	DET
iberica-427	241	13	way	way	NOUN
iberica-427	241	14	as	as	SCONJ
iberica-427	241	15	to	to	PART
iberica-427	241	16	portray	portray	VERB
iberica-427	241	17	the	the	DET
iberica-427	241	18	transaction	transaction	NOUN
iberica-427	241	19	between	between	ADP
iberica-427	241	20	consumer	consumer	NOUN
iberica-427	241	21	and	and	CCONJ
iberica-427	241	22	financial	financial	ADJ
iberica-427	241	23	entity	entity	NOUN
iberica-427	241	24	in	in	ADP
iberica-427	241	25	an	an	DET
iberica-427	241	26	active	active	ADJ
iberica-427	241	27	way	way	NOUN
iberica-427	241	28	.	.	PUNCT
iberica-427	242	1	in	in	ADP
iberica-427	242	2	advertising	advertising	NOUN
iberica-427	242	3	,	,	PUNCT
iberica-427	242	4	the	the	DET
iberica-427	242	5	second	second	ADJ
iberica-427	242	6	persons	person	NOUN
iberica-427	242	7	singular	singular	ADJ
iberica-427	242	8	and	and	CCONJ
iberica-427	242	9	plural	plural	ADJ
iberica-427	242	10	(	(	PUNCT
iberica-427	242	11	“	"	PUNCT
iberica-427	242	12	you	you	PRON
iberica-427	242	13	”	"	PUNCT
iberica-427	242	14	,	,	PUNCT
iberica-427	242	15	“	"	PUNCT
iberica-427	242	16	your	your	PRON
iberica-427	242	17	”	"	PUNCT
iberica-427	242	18	and	and	CCONJ
iberica-427	242	19	“	"	PUNCT
iberica-427	242	20	yours	your	NOUN
iberica-427	242	21	”	"	PUNCT
iberica-427	242	22	)	)	PUNCT
iberica-427	242	23	are	be	AUX
iberica-427	242	24	used	use	VERB
iberica-427	242	25	to	to	PART
iberica-427	242	26	appeal	appeal	VERB
iberica-427	242	27	directly	directly	ADV
iberica-427	242	28	to	to	ADP
iberica-427	242	29	the	the	DET
iberica-427	242	30	addressee	addressee	NOUN
iberica-427	242	31	,	,	PUNCT
iberica-427	242	32	often	often	ADV
iberica-427	242	33	depicted	depict	VERB
iberica-427	242	34	as	as	ADP
iberica-427	242	35	a	a	DET
iberica-427	242	36	fictional	fictional	ADJ
iberica-427	242	37	character	character	NOUN
iberica-427	242	38	created	create	VERB
iberica-427	242	39	within	within	ADP
iberica-427	242	40	the	the	DET
iberica-427	242	41	text	text	NOUN
iberica-427	242	42	of	of	ADP
iberica-427	242	43	the	the	DET
iberica-427	242	44	ad	ad	NOUN
iberica-427	242	45	.	.	PUNCT
iberica-427	243	1	the	the	DET
iberica-427	243	2	use	use	NOUN
iberica-427	243	3	of	of	ADP
iberica-427	243	4	the	the	DET
iberica-427	243	5	first	first	ADJ
iberica-427	243	6	person	person	NOUN
iberica-427	243	7	singular	singular	ADJ
iberica-427	243	8	is	be	AUX
iberica-427	243	9	normally	normally	ADV
iberica-427	243	10	limited	limit	VERB
iberica-427	243	11	to	to	ADP
iberica-427	243	12	such	such	ADJ
iberica-427	243	13	fictional	fictional	ADJ
iberica-427	243	14	creations	creation	NOUN
iberica-427	243	15	within	within	ADP
iberica-427	243	16	the	the	DET
iberica-427	243	17	ad	ad	NOUN
iberica-427	243	18	,	,	PUNCT
iberica-427	243	19	whereas	whereas	SCONJ
iberica-427	243	20	advertisers	advertiser	NOUN
iberica-427	243	21	use	use	VERB
iberica-427	243	22	the	the	DET
iberica-427	243	23	first	first	ADJ
iberica-427	243	24	person	person	NOUN
iberica-427	243	25	plural	plural	ADJ
iberica-427	243	26	to	to	PART
iberica-427	243	27	refer	refer	VERB
iberica-427	243	28	to	to	ADP
iberica-427	243	29	themselves	themselves	PRON
iberica-427	243	30	.	.	PUNCT
iberica-427	244	1	the	the	DET
iberica-427	244	2	h.	h.	PROPN
iberica-427	244	3	adams	adams	PROPN
iberica-427	244	4	&	&	CCONJ
iberica-427	244	5	l.	l.	PROPN
iberica-427	244	6	cruz	cruz	PROPN
iberica-427	244	7	garcía	garcía	PROPN
iberica-427	244	8	140	140	NUM
iberica-427	244	9	ibérica	ibérica	NOUN
iberica-427	244	10	13	13	NUM
iberica-427	244	11	[	[	PUNCT
iberica-427	244	12	2007	2007	NUM
iberica-427	244	13	]	]	PUNCT
iberica-427	244	14	:	:	PUNCT
iberica-427	244	15	123	123	NUM
iberica-427	244	16	-	-	SYM
iberica-427	244	17	146	146	NUM
iberica-427	244	18	07	07	NUM
iberica-427	244	19	heather	heather	NOUN
iberica-427	244	20	adams.qxp	adams.qxp	PROPN
iberica-427	244	21	6/4/07	6/4/07	NUM
iberica-427	244	22	09:05	09:05	NUM
iberica-427	245	1	página	página	PROPN
iberica-427	245	2	140	140	NUM
iberica-427	245	3	third	third	ADJ
iberica-427	245	4	persons	person	NOUN
iberica-427	245	5	singular	singular	ADJ
iberica-427	245	6	and	and	CCONJ
iberica-427	245	7	plural	plural	ADJ
iberica-427	245	8	(	(	PUNCT
iberica-427	245	9	“	"	PUNCT
iberica-427	245	10	it	it	PRON
iberica-427	245	11	”	"	PUNCT
iberica-427	245	12	,	,	PUNCT
iberica-427	245	13	“	"	PUNCT
iberica-427	245	14	its	its	PRON
iberica-427	245	15	”	"	PUNCT
iberica-427	245	16	,	,	PUNCT
iberica-427	245	17	“	"	PUNCT
iberica-427	245	18	they	they	PRON
iberica-427	245	19	”	"	PUNCT
iberica-427	245	20	,	,	PUNCT
iberica-427	245	21	“	"	PUNCT
iberica-427	245	22	them	they	PRON
iberica-427	245	23	”	"	PUNCT
iberica-427	245	24	,	,	PUNCT
iberica-427	245	25	“	"	PUNCT
iberica-427	245	26	their	their	PRON
iberica-427	245	27	”	"	PUNCT
iberica-427	245	28	and	and	CCONJ
iberica-427	245	29	“	"	PUNCT
iberica-427	245	30	theirs	theirs	PROPN
iberica-427	245	31	”	"	PUNCT
iberica-427	245	32	)	)	PUNCT
iberica-427	245	33	,	,	PUNCT
iberica-427	245	34	tend	tend	VERB
iberica-427	245	35	to	to	PART
iberica-427	245	36	refer	refer	VERB
iberica-427	245	37	to	to	ADP
iberica-427	245	38	outsiders	outsider	NOUN
iberica-427	245	39	,	,	PUNCT
iberica-427	245	40	to	to	ADP
iberica-427	245	41	those	those	DET
iberica-427	245	42	people	people	NOUN
iberica-427	245	43	who	who	PRON
iberica-427	245	44	,	,	PUNCT
iberica-427	245	45	for	for	ADP
iberica-427	245	46	some	some	DET
iberica-427	245	47	reason	reason	NOUN
iberica-427	245	48	(	(	PUNCT
iberica-427	245	49	normally	normally	ADV
iberica-427	245	50	the	the	DET
iberica-427	245	51	non	non	NOUN
iberica-427	245	52	-	-	NOUN
iberica-427	245	53	consumption	consumption	NOUN
iberica-427	245	54	of	of	ADP
iberica-427	245	55	the	the	DET
iberica-427	245	56	product	product	NOUN
iberica-427	245	57	or	or	CCONJ
iberica-427	245	58	non	non	NOUN
iberica-427	245	59	-	-	ADJ
iberica-427	245	60	participation	participation	NOUN
iberica-427	245	61	in	in	ADP
iberica-427	245	62	the	the	DET
iberica-427	245	63	fictional	fictional	ADJ
iberica-427	245	64	world	world	NOUN
iberica-427	245	65	created	create	VERB
iberica-427	245	66	)	)	PUNCT
iberica-427	245	67	are	be	AUX
iberica-427	245	68	excluded	exclude	VERB
iberica-427	245	69	.	.	PUNCT
iberica-427	246	1	explicit	explicit	ADJ
iberica-427	246	2	references	reference	NOUN
iberica-427	246	3	to	to	ADP
iberica-427	246	4	the	the	DET
iberica-427	246	5	second	second	ADJ
iberica-427	246	6	person	person	NOUN
iberica-427	246	7	are	be	AUX
iberica-427	246	8	the	the	DET
iberica-427	246	9	most	most	ADV
iberica-427	246	10	common	common	ADJ
iberica-427	246	11	in	in	ADP
iberica-427	246	12	our	our	PRON
iberica-427	246	13	corpus	corpus	NOUN
iberica-427	246	14	,	,	PUNCT
iberica-427	246	15	as	as	SCONJ
iberica-427	246	16	we	we	PRON
iberica-427	246	17	would	would	AUX
iberica-427	246	18	expect	expect	VERB
iberica-427	246	19	in	in	ADP
iberica-427	246	20	texts	text	NOUN
iberica-427	246	21	clearly	clearly	ADV
iberica-427	246	22	aiming	aim	VERB
iberica-427	246	23	to	to	PART
iberica-427	246	24	attract	attract	VERB
iberica-427	246	25	the	the	DET
iberica-427	246	26	reader	reader	NOUN
iberica-427	246	27	’s	’s	PART
iberica-427	246	28	attention	attention	NOUN
iberica-427	246	29	.	.	PUNCT
iberica-427	247	1	to	to	ADP
iberica-427	247	2	this	this	DET
iberica-427	247	3	end	end	NOUN
iberica-427	247	4	,	,	PUNCT
iberica-427	247	5	it	it	PRON
iberica-427	247	6	occurred	occur	VERB
iberica-427	247	7	almost	almost	ADV
iberica-427	247	8	twice	twice	ADV
iberica-427	247	9	as	as	ADV
iberica-427	247	10	many	many	ADJ
iberica-427	247	11	times	time	NOUN
iberica-427	247	12	in	in	ADP
iberica-427	247	13	the	the	DET
iberica-427	247	14	main	main	ADJ
iberica-427	247	15	copy	copy	NOUN
iberica-427	247	16	(	(	PUNCT
iberica-427	247	17	146	146	NUM
iberica-427	247	18	occurrences	occurrence	NOUN
iberica-427	247	19	)	)	PUNCT
iberica-427	247	20	as	as	ADP
iberica-427	247	21	in	in	ADP
iberica-427	247	22	the	the	DET
iberica-427	247	23	small	small	ADJ
iberica-427	247	24	print	print	NOUN
iberica-427	247	25	(	(	PUNCT
iberica-427	247	26	87	87	NUM
iberica-427	247	27	occurrences	occurrence	NOUN
iberica-427	247	28	)	)	PUNCT
iberica-427	247	29	,	,	PUNCT
iberica-427	247	30	thus	thus	ADV
iberica-427	247	31	underlining	underline	VERB
iberica-427	247	32	the	the	DET
iberica-427	247	33	fact	fact	NOUN
iberica-427	247	34	that	that	SCONJ
iberica-427	247	35	appeals	appeal	VERB
iberica-427	247	36	to	to	ADP
iberica-427	247	37	the	the	DET
iberica-427	247	38	reader	reader	NOUN
iberica-427	247	39	are	be	AUX
iberica-427	247	40	far	far	ADV
iberica-427	247	41	more	more	ADV
iberica-427	247	42	common	common	ADJ
iberica-427	247	43	in	in	ADP
iberica-427	247	44	the	the	DET
iberica-427	247	45	main	main	ADJ
iberica-427	247	46	body	body	NOUN
iberica-427	247	47	(	(	PUNCT
iberica-427	247	48	“	"	PUNCT
iberica-427	247	49	you	you	PRON
iberica-427	247	50	know	know	VERB
iberica-427	247	51	where	where	SCONJ
iberica-427	247	52	the	the	DET
iberica-427	247	53	smart	smart	ADJ
iberica-427	247	54	money	money	NOUN
iberica-427	247	55	is	be	AUX
iberica-427	247	56	.	.	PUNCT
iberica-427	248	1	so	so	ADV
iberica-427	248	2	move	move	VERB
iberica-427	248	3	your	your	PRON
iberica-427	248	4	isa	isa	NOUN
iberica-427	248	5	to	to	ADP
iberica-427	248	6	us	we	PRON
iberica-427	248	7	now	now	ADV
iberica-427	248	8	and	and	CCONJ
iberica-427	248	9	watch	watch	VERB
iberica-427	248	10	your	your	PRON
iberica-427	248	11	money	money	NOUN
iberica-427	248	12	grow	grow	VERB
iberica-427	248	13	”	"	PUNCT
iberica-427	248	14	)	)	PUNCT
iberica-427	248	15	.	.	PUNCT
iberica-427	249	1	the	the	DET
iberica-427	249	2	first	first	ADJ
iberica-427	249	3	person	person	NOUN
iberica-427	249	4	plural	plural	ADJ
iberica-427	249	5	refers	refer	VERB
iberica-427	249	6	to	to	ADP
iberica-427	249	7	the	the	DET
iberica-427	249	8	advertiser	advertiser	NOUN
iberica-427	249	9	(	(	PUNCT
iberica-427	249	10	“	"	PUNCT
iberica-427	249	11	at	at	ADP
iberica-427	249	12	intelligent	intelligent	ADJ
iberica-427	249	13	finance	finance	NOUN
iberica-427	249	14	we	we	PRON
iberica-427	249	15	take	take	VERB
iberica-427	249	16	the	the	DET
iberica-427	249	17	pain	pain	NOUN
iberica-427	249	18	out	out	ADP
iberica-427	249	19	of	of	ADP
iberica-427	249	20	getting	get	VERB
iberica-427	249	21	a	a	DET
iberica-427	249	22	mortgage	mortgage	NOUN
iberica-427	249	23	”	"	PUNCT
iberica-427	249	24	)	)	PUNCT
iberica-427	249	25	,	,	PUNCT
iberica-427	249	26	while	while	SCONJ
iberica-427	249	27	the	the	DET
iberica-427	249	28	third	third	ADJ
iberica-427	249	29	person	person	NOUN
iberica-427	249	30	plural	plural	ADJ
iberica-427	249	31	is	be	AUX
iberica-427	249	32	used	use	VERB
iberica-427	249	33	either	either	ADV
iberica-427	249	34	to	to	PART
iberica-427	249	35	refer	refer	VERB
iberica-427	249	36	to	to	ADP
iberica-427	249	37	competitors	competitor	NOUN
iberica-427	249	38	,	,	PUNCT
iberica-427	249	39	or	or	CCONJ
iberica-427	249	40	to	to	ADP
iberica-427	249	41	representatives	representative	NOUN
iberica-427	249	42	of	of	ADP
iberica-427	249	43	the	the	DET
iberica-427	249	44	advertiser	advertiser	NOUN
iberica-427	249	45	depicted	depict	VERB
iberica-427	249	46	in	in	ADP
iberica-427	249	47	such	such	DET
iberica-427	249	48	a	a	DET
iberica-427	249	49	way	way	NOUN
iberica-427	249	50	as	as	SCONJ
iberica-427	249	51	to	to	PART
iberica-427	249	52	imply	imply	VERB
iberica-427	249	53	an	an	DET
iberica-427	249	54	independence	independence	NOUN
iberica-427	249	55	from	from	ADP
iberica-427	249	56	the	the	DET
iberica-427	249	57	advertiser	advertiser	NOUN
iberica-427	249	58	which	which	PRON
iberica-427	249	59	does	do	AUX
iberica-427	249	60	not	not	PART
iberica-427	249	61	actually	actually	ADV
iberica-427	249	62	exist	exist	VERB
iberica-427	249	63	.	.	PUNCT
iberica-427	250	1	thus	thus	ADV
iberica-427	250	2	,	,	PUNCT
iberica-427	250	3	we	we	PRON
iberica-427	250	4	see	see	VERB
iberica-427	250	5	“	"	PUNCT
iberica-427	250	6	they	they	PRON
iberica-427	250	7	’ve	’ve	AUX
iberica-427	250	8	helped	help	VERB
iberica-427	250	9	to	to	PART
iberica-427	250	10	make	make	VERB
iberica-427	250	11	us	we	PRON
iberica-427	250	12	[	[	X
iberica-427	250	13	…	…	PUNCT
iberica-427	250	14	]	]	X
iberica-427	250	15	”	"	PUNCT
iberica-427	250	16	and	and	CCONJ
iberica-427	250	17	“	"	PUNCT
iberica-427	250	18	they	they	PRON
iberica-427	250	19	’re	’re	VERB
iberica-427	250	20	on	on	ADP
iberica-427	250	21	hand	hand	NOUN
iberica-427	250	22	to	to	PART
iberica-427	250	23	help	help	VERB
iberica-427	250	24	you	you	PRON
iberica-427	250	25	[	[	X
iberica-427	250	26	…	…	PUNCT
iberica-427	250	27	]	]	X
iberica-427	250	28	”	"	PUNCT
iberica-427	250	29	,	,	PUNCT
iberica-427	250	30	in	in	ADP
iberica-427	250	31	an	an	DET
iberica-427	250	32	ad	ad	NOUN
iberica-427	250	33	in	in	ADP
iberica-427	250	34	which	which	PRON
iberica-427	250	35	the	the	DET
iberica-427	250	36	advertiser	advertiser	NOUN
iberica-427	250	37	assumes	assume	VERB
iberica-427	250	38	the	the	DET
iberica-427	250	39	first	first	ADJ
iberica-427	250	40	person	person	NOUN
iberica-427	250	41	plural	plural	NOUN
iberica-427	250	42	,	,	PUNCT
iberica-427	250	43	and	and	CCONJ
iberica-427	250	44	where	where	SCONJ
iberica-427	250	45	“	"	PUNCT
iberica-427	250	46	they	they	PRON
iberica-427	250	47	”	"	PUNCT
iberica-427	250	48	refers	refer	VERB
iberica-427	250	49	to	to	ADP
iberica-427	250	50	“	"	PUNCT
iberica-427	250	51	our	our	PRON
iberica-427	250	52	experts	expert	NOUN
iberica-427	250	53	”	"	PUNCT
iberica-427	250	54	.	.	PUNCT
iberica-427	251	1	the	the	DET
iberica-427	251	2	intention	intention	NOUN
iberica-427	251	3	here	here	ADV
iberica-427	251	4	is	be	AUX
iberica-427	251	5	to	to	PART
iberica-427	251	6	distance	distance	VERB
iberica-427	251	7	the	the	DET
iberica-427	251	8	source	source	NOUN
iberica-427	251	9	of	of	ADP
iberica-427	251	10	the	the	DET
iberica-427	251	11	information	information	NOUN
iberica-427	251	12	from	from	ADP
iberica-427	251	13	the	the	DET
iberica-427	251	14	advertiser	advertiser	NOUN
iberica-427	251	15	,	,	PUNCT
iberica-427	251	16	thus	thus	ADV
iberica-427	251	17	presenting	present	VERB
iberica-427	251	18	the	the	DET
iberica-427	251	19	information	information	NOUN
iberica-427	251	20	as	as	ADP
iberica-427	251	21	an	an	DET
iberica-427	251	22	objective	objective	ADJ
iberica-427	251	23	fact	fact	NOUN
iberica-427	251	24	,	,	PUNCT
iberica-427	251	25	whereas	whereas	SCONJ
iberica-427	251	26	the	the	DET
iberica-427	251	27	information	information	NOUN
iberica-427	251	28	is	be	AUX
iberica-427	251	29	actually	actually	ADV
iberica-427	251	30	supplied	supply	VERB
iberica-427	251	31	by	by	ADP
iberica-427	251	32	employees	employee	NOUN
iberica-427	251	33	of	of	ADP
iberica-427	251	34	the	the	DET
iberica-427	251	35	advertiser	advertiser	NOUN
iberica-427	251	36	.	.	PUNCT
iberica-427	252	1	neither	neither	CCONJ
iberica-427	252	2	the	the	DET
iberica-427	252	3	third	third	ADJ
iberica-427	252	4	person	person	NOUN
iberica-427	252	5	singular	singular	ADJ
iberica-427	252	6	nor	nor	CCONJ
iberica-427	252	7	plural	plural	ADJ
iberica-427	252	8	is	be	AUX
iberica-427	252	9	used	use	VERB
iberica-427	252	10	to	to	PART
iberica-427	252	11	refer	refer	VERB
iberica-427	252	12	to	to	ADP
iberica-427	252	13	outsiders	outsider	NOUN
iberica-427	252	14	who	who	PRON
iberica-427	252	15	do	do	VERB
iberica-427	252	16	,	,	PUNCT
iberica-427	252	17	or	or	CCONJ
iberica-427	252	18	do	do	AUX
iberica-427	252	19	not	not	PART
iberica-427	252	20	,	,	PUNCT
iberica-427	252	21	use	use	VERB
iberica-427	252	22	the	the	DET
iberica-427	252	23	advertised	advertised	ADJ
iberica-427	252	24	product	product	NOUN
iberica-427	252	25	.	.	PUNCT
iberica-427	253	1	one	one	NUM
iberica-427	253	2	of	of	ADP
iberica-427	253	3	the	the	DET
iberica-427	253	4	most	most	ADV
iberica-427	253	5	interesting	interesting	ADJ
iberica-427	253	6	aspects	aspect	NOUN
iberica-427	253	7	of	of	ADP
iberica-427	253	8	the	the	DET
iberica-427	253	9	syntax	syntax	NOUN
iberica-427	253	10	of	of	ADP
iberica-427	253	11	our	our	PRON
iberica-427	253	12	corpus	corpus	NOUN
iberica-427	253	13	involved	involve	VERB
iberica-427	253	14	the	the	DET
iberica-427	253	15	use	use	NOUN
iberica-427	253	16	of	of	ADP
iberica-427	253	17	modal	modal	ADJ
iberica-427	253	18	verbs	verb	NOUN
iberica-427	253	19	.	.	PUNCT
iberica-427	254	1	the	the	DET
iberica-427	254	2	analysis	analysis	NOUN
iberica-427	254	3	of	of	ADP
iberica-427	254	4	the	the	DET
iberica-427	254	5	most	most	ADV
iberica-427	254	6	frequently	frequently	ADV
iberica-427	254	7	-	-	PUNCT
iberica-427	254	8	occurring	occur	VERB
iberica-427	254	9	modal	modal	NOUN
iberica-427	254	10	verbs	verb	NOUN
iberica-427	254	11	shows	show	VERB
iberica-427	254	12	us	we	PRON
iberica-427	254	13	that	that	SCONJ
iberica-427	254	14	advertisers	advertiser	NOUN
iberica-427	254	15	use	use	VERB
iberica-427	254	16	“	"	PUNCT
iberica-427	254	17	may	may	AUX
iberica-427	254	18	”	"	PUNCT
iberica-427	254	19	or	or	CCONJ
iberica-427	254	20	“	"	PUNCT
iberica-427	254	21	can	can	AUX
iberica-427	254	22	”	"	PUNCT
iberica-427	254	23	largely	largely	ADV
iberica-427	254	24	to	to	PART
iberica-427	254	25	communicate	communicate	VERB
iberica-427	254	26	actions	action	NOUN
iberica-427	254	27	that	that	SCONJ
iberica-427	254	28	they	they	PRON
iberica-427	254	29	will	will	AUX
iberica-427	254	30	carry	carry	VERB
iberica-427	254	31	out	out	ADP
iberica-427	254	32	as	as	SCONJ
iberica-427	254	33	they	they	PRON
iberica-427	254	34	see	see	VERB
iberica-427	254	35	fit	fit	ADJ
iberica-427	254	36	(	(	PUNCT
iberica-427	254	37	“	"	PUNCT
iberica-427	254	38	this	this	PRON
iberica-427	254	39	is	be	AUX
iberica-427	254	40	a	a	DET
iberica-427	254	41	limited	limited	ADJ
iberica-427	254	42	offer	offer	NOUN
iberica-427	254	43	and	and	CCONJ
iberica-427	254	44	may	may	AUX
iberica-427	254	45	be	be	AUX
iberica-427	254	46	withdrawn	withdraw	VERB
iberica-427	254	47	at	at	ADP
iberica-427	254	48	any	any	DET
iberica-427	254	49	time	time	NOUN
iberica-427	254	50	”	"	PUNCT
iberica-427	254	51	)	)	PUNCT
iberica-427	254	52	,	,	PUNCT
iberica-427	254	53	“	"	PUNCT
iberica-427	254	54	could	could	AUX
iberica-427	254	55	”	"	PUNCT
iberica-427	254	56	to	to	PART
iberica-427	254	57	posit	posit	VERB
iberica-427	254	58	,	,	PUNCT
iberica-427	254	59	somewhat	somewhat	ADV
iberica-427	254	60	tentatively	tentatively	ADV
iberica-427	254	61	,	,	PUNCT
iberica-427	254	62	the	the	DET
iberica-427	254	63	benefits	benefit	NOUN
iberica-427	254	64	of	of	ADP
iberica-427	254	65	their	their	PRON
iberica-427	254	66	products	product	NOUN
iberica-427	254	67	(	(	PUNCT
iberica-427	254	68	“	"	PUNCT
iberica-427	254	69	if	if	SCONJ
iberica-427	254	70	the	the	DET
iberica-427	254	71	markets	market	NOUN
iberica-427	254	72	have	have	AUX
iberica-427	254	73	left	leave	VERB
iberica-427	254	74	your	your	PRON
iberica-427	254	75	isa	isa	PROPN
iberica-427	254	76	looking	look	VERB
iberica-427	254	77	a	a	DET
iberica-427	254	78	little	little	ADJ
iberica-427	254	79	shell	shell	NOUN
iberica-427	254	80	-	-	PUNCT
iberica-427	254	81	shocked	shock	VERB
iberica-427	254	82	,	,	PUNCT
iberica-427	254	83	a	a	DET
iberica-427	254	84	nice	nice	ADJ
iberica-427	254	85	gentle	gentle	ADJ
iberica-427	254	86	chat	chat	NOUN
iberica-427	254	87	[	[	X
iberica-427	254	88	…	…	PUNCT
iberica-427	254	89	]	]	X
iberica-427	254	90	could	could	AUX
iberica-427	254	91	be	be	AUX
iberica-427	254	92	the	the	DET
iberica-427	254	93	natural	natural	ADJ
iberica-427	254	94	thing	thing	NOUN
iberica-427	254	95	to	to	PART
iberica-427	254	96	do	do	VERB
iberica-427	254	97	”	"	PUNCT
iberica-427	254	98	)	)	PUNCT
iberica-427	254	99	,	,	PUNCT
iberica-427	254	100	“	"	PUNCT
iberica-427	254	101	must	must	AUX
iberica-427	254	102	”	"	PUNCT
iberica-427	254	103	to	to	PART
iberica-427	254	104	stipulate	stipulate	VERB
iberica-427	254	105	the	the	DET
iberica-427	254	106	customer	customer	NOUN
iberica-427	254	107	’s	’s	PART
iberica-427	254	108	obligations	obligation	NOUN
iberica-427	254	109	(	(	PUNCT
iberica-427	254	110	“	"	PUNCT
iberica-427	254	111	you	you	PRON
iberica-427	254	112	must	must	AUX
iberica-427	254	113	be	be	AUX
iberica-427	254	114	18	18	NUM
iberica-427	254	115	or	or	CCONJ
iberica-427	254	116	over	over	ADV
iberica-427	254	117	and	and	CCONJ
iberica-427	254	118	give	give	VERB
iberica-427	254	119	us	we	PRON
iberica-427	254	120	a	a	DET
iberica-427	254	121	mortgage	mortgage	NOUN
iberica-427	254	122	over	over	ADP
iberica-427	254	123	your	your	PRON
iberica-427	254	124	property	property	NOUN
iberica-427	254	125	”	"	PUNCT
iberica-427	254	126	)	)	PUNCT
iberica-427	254	127	and	and	CCONJ
iberica-427	254	128	“	"	PUNCT
iberica-427	254	129	can	can	AUX
iberica-427	254	130	”	"	PUNCT
iberica-427	254	131	or	or	CCONJ
iberica-427	254	132	“	"	PUNCT
iberica-427	254	133	could	could	AUX
iberica-427	254	134	”	"	PUNCT
iberica-427	254	135	,	,	PUNCT
iberica-427	254	136	to	to	PART
iberica-427	254	137	mention	mention	VERB
iberica-427	254	138	possible	possible	ADJ
iberica-427	254	139	disadvantages	disadvantage	NOUN
iberica-427	254	140	of	of	ADP
iberica-427	254	141	the	the	DET
iberica-427	254	142	products	product	NOUN
iberica-427	254	143	(	(	PUNCT
iberica-427	254	144	“	"	PUNCT
iberica-427	254	145	the	the	DET
iberica-427	254	146	value	value	NOUN
iberica-427	254	147	of	of	ADP
iberica-427	254	148	your	your	PRON
iberica-427	254	149	investments	investment	NOUN
iberica-427	254	150	and	and	CCONJ
iberica-427	254	151	the	the	DET
iberica-427	254	152	income	income	NOUN
iberica-427	254	153	from	from	ADP
iberica-427	254	154	them	they	PRON
iberica-427	254	155	can	can	AUX
iberica-427	254	156	go	go	VERB
iberica-427	254	157	down	down	ADP
iberica-427	254	158	as	as	ADV
iberica-427	254	159	well	well	ADV
iberica-427	254	160	as	as	ADP
iberica-427	254	161	up	up	ADV
iberica-427	254	162	”	"	PUNCT
iberica-427	254	163	)	)	PUNCT
iberica-427	254	164	.	.	PUNCT
iberica-427	255	1	the	the	DET
iberica-427	255	2	use	use	NOUN
iberica-427	255	3	of	of	ADP
iberica-427	255	4	modals	modal	NOUN
iberica-427	255	5	in	in	ADP
iberica-427	255	6	general	general	ADJ
iberica-427	255	7	in	in	ADP
iberica-427	255	8	these	these	DET
iberica-427	255	9	ads	ad	NOUN
iberica-427	255	10	aims	aim	VERB
iberica-427	255	11	to	to	PART
iberica-427	255	12	suggest	suggest	VERB
iberica-427	255	13	the	the	DET
iberica-427	255	14	benefits	benefit	NOUN
iberica-427	255	15	of	of	ADP
iberica-427	255	16	the	the	DET
iberica-427	255	17	products	product	NOUN
iberica-427	255	18	rather	rather	ADV
iberica-427	255	19	than	than	ADP
iberica-427	255	20	to	to	PART
iberica-427	255	21	make	make	VERB
iberica-427	255	22	categorical	categorical	ADJ
iberica-427	255	23	product	product	NOUN
iberica-427	255	24	claims	claim	NOUN
iberica-427	255	25	.	.	PUNCT
iberica-427	256	1	this	this	PRON
iberica-427	256	2	is	be	AUX
iberica-427	256	3	characteristic	characteristic	ADJ
iberica-427	256	4	of	of	ADP
iberica-427	256	5	a	a	DET
iberica-427	256	6	softer	soft	ADJ
iberica-427	256	7	,	,	PUNCT
iberica-427	256	8	less	less	ADV
iberica-427	256	9	aggressive	aggressive	ADJ
iberica-427	256	10	sales	sale	NOUN
iberica-427	256	11	approach	approach	NOUN
iberica-427	256	12	.	.	PUNCT
iberica-427	257	1	the	the	DET
iberica-427	257	2	advertising	advertising	NOUN
iberica-427	257	3	of	of	ADP
iberica-427	257	4	financial	financial	ADJ
iberica-427	257	5	products	product	NOUN
iberica-427	257	6	ibérica	ibérica	PROPN
iberica-427	257	7	13	13	NUM
iberica-427	257	8	[	[	PUNCT
iberica-427	257	9	2007	2007	NUM
iberica-427	257	10	]	]	PUNCT
iberica-427	257	11	:	:	PUNCT
iberica-427	257	12	123	123	NUM
iberica-427	257	13	-	-	SYM
iberica-427	257	14	146	146	NUM
iberica-427	257	15	141	141	NUM
iberica-427	257	16	07	07	NUM
iberica-427	257	17	heather	heather	NOUN
iberica-427	257	18	adams.qxp	adams.qxp	PROPN
iberica-427	257	19	6/4/07	6/4/07	NUM
iberica-427	257	20	09:05	09:05	NUM
iberica-427	258	1	página	página	NOUN
iberica-427	258	2	141	141	NUM
iberica-427	258	3	conclusions	conclusion	NOUN
iberica-427	258	4	our	our	PRON
iberica-427	258	5	analysis	analysis	NOUN
iberica-427	258	6	of	of	ADP
iberica-427	258	7	a	a	DET
iberica-427	258	8	corpus	corpus	NOUN
iberica-427	258	9	of	of	ADP
iberica-427	258	10	thirty	thirty	NUM
iberica-427	258	11	british	british	ADJ
iberica-427	258	12	press	press	NOUN
iberica-427	258	13	advertisements	advertisement	NOUN
iberica-427	258	14	for	for	ADP
iberica-427	258	15	financial	financial	ADJ
iberica-427	258	16	products	product	NOUN
iberica-427	258	17	suggested	suggest	VERB
iberica-427	258	18	that	that	SCONJ
iberica-427	258	19	adverts	advert	NOUN
iberica-427	258	20	in	in	ADP
iberica-427	258	21	this	this	DET
iberica-427	258	22	product	product	NOUN
iberica-427	258	23	sector	sector	NOUN
iberica-427	258	24	mirror	mirror	NOUN
iberica-427	258	25	many	many	ADJ
iberica-427	258	26	of	of	ADP
iberica-427	258	27	the	the	DET
iberica-427	258	28	characteristics	characteristic	NOUN
iberica-427	258	29	of	of	ADP
iberica-427	258	30	ads	ad	NOUN
iberica-427	258	31	for	for	ADP
iberica-427	258	32	consumer	consumer	NOUN
iberica-427	258	33	products	product	NOUN
iberica-427	258	34	.	.	PUNCT
iberica-427	259	1	however	however	ADV
iberica-427	259	2	,	,	PUNCT
iberica-427	259	3	the	the	DET
iberica-427	259	4	characteristics	characteristic	NOUN
iberica-427	259	5	of	of	ADP
iberica-427	259	6	these	these	DET
iberica-427	259	7	products	product	NOUN
iberica-427	259	8	,	,	PUNCT
iberica-427	259	9	the	the	DET
iberica-427	259	10	legal	legal	ADJ
iberica-427	259	11	restraints	restraint	NOUN
iberica-427	259	12	applicable	applicable	ADJ
iberica-427	259	13	and	and	CCONJ
iberica-427	259	14	consumer	consumer	NOUN
iberica-427	259	15	expectations	expectation	NOUN
iberica-427	259	16	as	as	ADP
iberica-427	259	17	to	to	ADP
iberica-427	259	18	acceptable	acceptable	ADJ
iberica-427	259	19	types	type	NOUN
iberica-427	259	20	of	of	ADP
iberica-427	259	21	sales	sale	NOUN
iberica-427	259	22	approach	approach	NOUN
iberica-427	259	23	all	all	PRON
iberica-427	259	24	affect	affect	VERB
iberica-427	259	25	the	the	DET
iberica-427	259	26	language	language	NOUN
iberica-427	259	27	used	use	VERB
iberica-427	259	28	to	to	PART
iberica-427	259	29	sell	sell	VERB
iberica-427	259	30	them	they	PRON
iberica-427	259	31	.	.	PUNCT
iberica-427	260	1	table	table	NOUN
iberica-427	260	2	1	1	NUM
iberica-427	260	3	summarises	summarise	VERB
iberica-427	260	4	the	the	DET
iberica-427	260	5	differences	difference	NOUN
iberica-427	260	6	,	,	PUNCT
iberica-427	260	7	both	both	PRON
iberica-427	260	8	in	in	ADP
iberica-427	260	9	terms	term	NOUN
iberica-427	260	10	of	of	ADP
iberica-427	260	11	content	content	NOUN
iberica-427	260	12	and	and	CCONJ
iberica-427	260	13	language	language	NOUN
iberica-427	260	14	use	use	NOUN
iberica-427	260	15	,	,	PUNCT
iberica-427	260	16	revealed	reveal	VERB
iberica-427	260	17	by	by	ADP
iberica-427	260	18	our	our	PRON
iberica-427	260	19	study	study	NOUN
iberica-427	260	20	.	.	PUNCT
iberica-427	261	1	these	these	DET
iberica-427	261	2	differentiating	differentiate	VERB
iberica-427	261	3	characteristics	characteristic	NOUN
iberica-427	261	4	include	include	VERB
iberica-427	261	5	the	the	DET
iberica-427	261	6	division	division	NOUN
iberica-427	261	7	of	of	ADP
iberica-427	261	8	most	most	ADJ
iberica-427	261	9	ads	ad	NOUN
iberica-427	261	10	in	in	ADP
iberica-427	261	11	this	this	DET
iberica-427	261	12	product	product	NOUN
iberica-427	261	13	sector	sector	NOUN
iberica-427	261	14	into	into	ADP
iberica-427	261	15	two	two	NUM
iberica-427	261	16	immediately	immediately	ADV
iberica-427	261	17	discernible	discernible	ADJ
iberica-427	261	18	parts	part	NOUN
iberica-427	261	19	.	.	PUNCT
iberica-427	262	1	the	the	DET
iberica-427	262	2	main	main	ADJ
iberica-427	262	3	body	body	NOUN
iberica-427	262	4	of	of	ADP
iberica-427	262	5	the	the	DET
iberica-427	262	6	ad	ad	NOUN
iberica-427	262	7	,	,	PUNCT
iberica-427	262	8	occupying	occupy	VERB
iberica-427	262	9	the	the	DET
iberica-427	262	10	greater	great	ADJ
iberica-427	262	11	part	part	NOUN
iberica-427	262	12	of	of	ADP
iberica-427	262	13	the	the	DET
iberica-427	262	14	ad	ad	NOUN
iberica-427	262	15	,	,	PUNCT
iberica-427	262	16	often	often	ADV
iberica-427	262	17	includes	include	VERB
iberica-427	262	18	an	an	DET
iberica-427	262	19	image	image	NOUN
iberica-427	262	20	clearly	clearly	ADV
iberica-427	262	21	intended	intend	VERB
iberica-427	262	22	to	to	PART
iberica-427	262	23	imbue	imbue	VERB
iberica-427	262	24	the	the	DET
iberica-427	262	25	product	product	NOUN
iberica-427	262	26	with	with	ADP
iberica-427	262	27	certain	certain	ADJ
iberica-427	262	28	abstract	abstract	ADJ
iberica-427	262	29	values	value	NOUN
iberica-427	262	30	which	which	PRON
iberica-427	262	31	are	be	AUX
iberica-427	262	32	then	then	ADV
iberica-427	262	33	mirrored	mirror	VERB
iberica-427	262	34	in	in	ADP
iberica-427	262	35	the	the	DET
iberica-427	262	36	connotative	connotative	ADJ
iberica-427	262	37	language	language	NOUN
iberica-427	262	38	used	use	VERB
iberica-427	262	39	.	.	PUNCT
iberica-427	263	1	the	the	DET
iberica-427	263	2	small	small	ADJ
iberica-427	263	3	print	print	NOUN
iberica-427	263	4	,	,	PUNCT
iberica-427	263	5	with	with	ADP
iberica-427	263	6	no	no	DET
iberica-427	263	7	image	image	NOUN
iberica-427	263	8	,	,	PUNCT
iberica-427	263	9	occupies	occupy	VERB
iberica-427	263	10	a	a	DET
iberica-427	263	11	much	much	ADV
iberica-427	263	12	smaller	small	ADJ
iberica-427	263	13	area	area	NOUN
iberica-427	263	14	of	of	ADP
iberica-427	263	15	the	the	DET
iberica-427	263	16	ad	ad	NOUN
iberica-427	263	17	but	but	CCONJ
iberica-427	263	18	presents	present	VERB
iberica-427	263	19	a	a	DET
iberica-427	263	20	higher	high	ADJ
iberica-427	263	21	density	density	NOUN
iberica-427	263	22	of	of	ADP
iberica-427	263	23	written	write	VERB
iberica-427	263	24	text	text	NOUN
iberica-427	263	25	and	and	CCONJ
iberica-427	263	26	includes	include	VERB
iberica-427	263	27	only	only	ADV
iberica-427	263	28	denotative	denotative	ADJ
iberica-427	263	29	language	language	NOUN
iberica-427	263	30	(	(	PUNCT
iberica-427	263	31	although	although	SCONJ
iberica-427	263	32	the	the	DET
iberica-427	263	33	exhaustive	exhaustive	ADJ
iberica-427	263	34	nature	nature	NOUN
iberica-427	263	35	of	of	ADP
iberica-427	263	36	the	the	DET
iberica-427	263	37	information	information	NOUN
iberica-427	263	38	given	give	VERB
iberica-427	263	39	clearly	clearly	ADV
iberica-427	263	40	aims	aim	VERB
iberica-427	263	41	to	to	PART
iberica-427	263	42	persuade	persuade	VERB
iberica-427	263	43	)	)	PUNCT
iberica-427	263	44	.	.	PUNCT
iberica-427	264	1	the	the	DET
iberica-427	264	2	role	role	NOUN
iberica-427	264	3	played	play	VERB
iberica-427	264	4	by	by	ADP
iberica-427	264	5	numbers	number	NOUN
iberica-427	264	6	in	in	ADP
iberica-427	264	7	the	the	DET
iberica-427	264	8	description	description	NOUN
iberica-427	264	9	and	and	CCONJ
iberica-427	264	10	comparison	comparison	NOUN
iberica-427	264	11	of	of	ADP
iberica-427	264	12	products	product	NOUN
iberica-427	264	13	and	and	CCONJ
iberica-427	264	14	their	their	PRON
iberica-427	264	15	characteristics	characteristic	NOUN
iberica-427	264	16	has	have	VERB
iberica-427	264	17	clear	clear	ADJ
iberica-427	264	18	implications	implication	NOUN
iberica-427	264	19	over	over	ADP
iberica-427	264	20	and	and	CCONJ
iberica-427	264	21	above	above	ADP
iberica-427	264	22	the	the	DET
iberica-427	264	23	sheer	sheer	ADJ
iberica-427	264	24	abundance	abundance	NOUN
iberica-427	264	25	of	of	ADP
iberica-427	264	26	figures	figure	NOUN
iberica-427	264	27	used	use	VERB
iberica-427	264	28	in	in	ADP
iberica-427	264	29	the	the	DET
iberica-427	264	30	text	text	NOUN
iberica-427	264	31	.	.	PUNCT
iberica-427	265	1	it	it	PRON
iberica-427	265	2	affects	affect	VERB
iberica-427	265	3	the	the	DET
iberica-427	265	4	incidence	incidence	NOUN
iberica-427	265	5	and	and	CCONJ
iberica-427	265	6	type	type	NOUN
iberica-427	265	7	of	of	ADP
iberica-427	265	8	adjectives	adjective	NOUN
iberica-427	265	9	found	find	VERB
iberica-427	265	10	,	,	PUNCT
iberica-427	265	11	accounts	account	VERB
iberica-427	265	12	for	for	ADP
iberica-427	265	13	the	the	DET
iberica-427	265	14	negligible	negligible	ADJ
iberica-427	265	15	presence	presence	NOUN
iberica-427	265	16	of	of	ADP
iberica-427	265	17	comparative	comparative	ADJ
iberica-427	265	18	and	and	CCONJ
iberica-427	265	19	superlative	superlative	ADJ
iberica-427	265	20	adjectival	adjectival	NOUN
iberica-427	265	21	forms	form	NOUN
iberica-427	265	22	,	,	PUNCT
iberica-427	265	23	explains	explain	VERB
iberica-427	265	24	,	,	PUNCT
iberica-427	265	25	at	at	ADP
iberica-427	265	26	least	least	ADJ
iberica-427	265	27	partially	partially	ADV
iberica-427	265	28	,	,	PUNCT
iberica-427	265	29	the	the	DET
iberica-427	265	30	low	low	ADJ
iberica-427	265	31	density	density	NOUN
iberica-427	265	32	of	of	ADP
iberica-427	265	33	noun	noun	PROPN
iberica-427	265	34	clusters	cluster	NOUN
iberica-427	265	35	and	and	CCONJ
iberica-427	265	36	nouns	noun	NOUN
iberica-427	265	37	in	in	ADP
iberica-427	265	38	apposition	apposition	NOUN
iberica-427	265	39	and	and	CCONJ
iberica-427	265	40	is	be	AUX
iberica-427	265	41	a	a	DET
iberica-427	265	42	factor	factor	NOUN
iberica-427	265	43	in	in	ADP
iberica-427	265	44	the	the	DET
iberica-427	265	45	high	high	ADJ
iberica-427	265	46	incidence	incidence	NOUN
iberica-427	265	47	of	of	ADP
iberica-427	265	48	ellipsis	ellipsis	NOUN
iberica-427	265	49	of	of	ADP
iberica-427	265	50	verb	verb	NOUN
iberica-427	265	51	forms	form	NOUN
iberica-427	265	52	.	.	PUNCT
iberica-427	266	1	the	the	DET
iberica-427	266	2	terminology	terminology	NOUN
iberica-427	266	3	used	use	VERB
iberica-427	266	4	in	in	ADP
iberica-427	266	5	the	the	DET
iberica-427	266	6	ads	ad	NOUN
iberica-427	266	7	is	be	AUX
iberica-427	266	8	another	another	DET
iberica-427	266	9	differentiating	differentiate	VERB
iberica-427	266	10	factor	factor	NOUN
iberica-427	266	11	,	,	PUNCT
iberica-427	266	12	as	as	SCONJ
iberica-427	266	13	it	it	PRON
iberica-427	266	14	pertains	pertain	VERB
iberica-427	266	15	exclusively	exclusively	ADV
iberica-427	266	16	to	to	ADP
iberica-427	266	17	the	the	DET
iberica-427	266	18	world	world	NOUN
iberica-427	266	19	of	of	ADP
iberica-427	266	20	finance	finance	NOUN
iberica-427	266	21	.	.	PUNCT
iberica-427	267	1	the	the	DET
iberica-427	267	2	adjectives	adjective	NOUN
iberica-427	267	3	used	use	VERB
iberica-427	267	4	tend	tend	VERB
iberica-427	267	5	to	to	PART
iberica-427	267	6	be	be	AUX
iberica-427	267	7	factual	factual	ADJ
iberica-427	267	8	,	,	PUNCT
iberica-427	267	9	as	as	SCONJ
iberica-427	267	10	do	do	VERB
iberica-427	267	11	the	the	DET
iberica-427	267	12	adverbs	adverb	NOUN
iberica-427	267	13	,	,	PUNCT
iberica-427	267	14	and	and	CCONJ
iberica-427	267	15	contribute	contribute	VERB
iberica-427	267	16	to	to	ADP
iberica-427	267	17	more	more	ADV
iberica-427	267	18	moderate	moderate	ADJ
iberica-427	267	19	product	product	NOUN
iberica-427	267	20	claims	claim	NOUN
iberica-427	267	21	than	than	SCONJ
iberica-427	267	22	are	be	AUX
iberica-427	267	23	usually	usually	ADV
iberica-427	267	24	found	find	VERB
iberica-427	267	25	in	in	ADP
iberica-427	267	26	consumer	consumer	NOUN
iberica-427	267	27	advertising	advertising	NOUN
iberica-427	267	28	.	.	PUNCT
iberica-427	268	1	the	the	DET
iberica-427	268	2	tone	tone	NOUN
iberica-427	268	3	of	of	ADP
iberica-427	268	4	the	the	DET
iberica-427	268	5	ads	ad	NOUN
iberica-427	268	6	is	be	AUX
iberica-427	268	7	serious	serious	ADJ
iberica-427	268	8	,	,	PUNCT
iberica-427	268	9	there	there	PRON
iberica-427	268	10	is	be	VERB
iberica-427	268	11	very	very	ADV
iberica-427	268	12	little	little	ADJ
iberica-427	268	13	use	use	NOUN
iberica-427	268	14	of	of	ADP
iberica-427	268	15	informal	informal	ADJ
iberica-427	268	16	language	language	NOUN
iberica-427	268	17	and	and	CCONJ
iberica-427	268	18	product	product	NOUN
iberica-427	268	19	claims	claim	NOUN
iberica-427	268	20	are	be	AUX
iberica-427	268	21	attenuated	attenuate	VERB
iberica-427	268	22	,	,	PUNCT
iberica-427	268	23	suggesting	suggest	VERB
iberica-427	268	24	possible	possible	ADJ
iberica-427	268	25	benefits	benefit	NOUN
iberica-427	268	26	rather	rather	ADV
iberica-427	268	27	than	than	ADP
iberica-427	268	28	promising	promise	VERB
iberica-427	268	29	them	they	PRON
iberica-427	268	30	.	.	PUNCT
iberica-427	269	1	the	the	DET
iberica-427	269	2	use	use	NOUN
iberica-427	269	3	of	of	ADP
iberica-427	269	4	modal	modal	ADJ
iberica-427	269	5	verbs	verb	NOUN
iberica-427	269	6	is	be	AUX
iberica-427	269	7	very	very	ADV
iberica-427	269	8	distinctive	distinctive	ADJ
iberica-427	269	9	in	in	ADP
iberica-427	269	10	these	these	DET
iberica-427	269	11	ads	ad	NOUN
iberica-427	269	12	,	,	PUNCT
iberica-427	269	13	with	with	ADP
iberica-427	269	14	“	"	PUNCT
iberica-427	269	15	could	could	AUX
iberica-427	269	16	”	"	PUNCT
iberica-427	269	17	,	,	PUNCT
iberica-427	269	18	“	"	PUNCT
iberica-427	269	19	may	may	AUX
iberica-427	269	20	”	"	PUNCT
iberica-427	269	21	and	and	CCONJ
iberica-427	269	22	“	"	PUNCT
iberica-427	269	23	must	must	AUX
iberica-427	269	24	”	"	PUNCT
iberica-427	269	25	acting	act	VERB
iberica-427	269	26	out	out	ADP
iberica-427	269	27	clearly	clearly	ADV
iberica-427	269	28	delimited	delimited	ADJ
iberica-427	269	29	roles	role	NOUN
iberica-427	269	30	.	.	PUNCT
iberica-427	270	1	the	the	DET
iberica-427	270	2	presence	presence	NOUN
iberica-427	270	3	of	of	ADP
iberica-427	270	4	some	some	DET
iberica-427	270	5	complex	complex	ADJ
iberica-427	270	6	sentence	sentence	NOUN
iberica-427	270	7	structures	structure	NOUN
iberica-427	270	8	and	and	CCONJ
iberica-427	270	9	use	use	NOUN
iberica-427	270	10	of	of	ADP
iberica-427	270	11	explicit	explicit	ADJ
iberica-427	270	12	connectors	connector	NOUN
iberica-427	270	13	alternates	alternate	NOUN
iberica-427	270	14	with	with	ADP
iberica-427	270	15	simple	simple	ADJ
iberica-427	270	16	sentences	sentence	NOUN
iberica-427	270	17	found	find	VERB
iberica-427	270	18	in	in	ADP
iberica-427	270	19	juxtaposition	juxtaposition	NOUN
iberica-427	270	20	.	.	PUNCT
iberica-427	271	1	h.	h.	PROPN
iberica-427	271	2	adams	adams	PROPN
iberica-427	271	3	&	&	CCONJ
iberica-427	271	4	l.	l.	PROPN
iberica-427	271	5	cruz	cruz	PROPN
iberica-427	271	6	garcía	garcía	PROPN
iberica-427	271	7	142	142	NUM
iberica-427	271	8	ibérica	ibérica	NOUN
iberica-427	271	9	13	13	NUM
iberica-427	271	10	[	[	PUNCT
iberica-427	271	11	2007	2007	NUM
iberica-427	271	12	]	]	PUNCT
iberica-427	271	13	:	:	PUNCT
iberica-427	271	14	123	123	NUM
iberica-427	271	15	-	-	SYM
iberica-427	271	16	146	146	NUM
iberica-427	271	17	07	07	NUM
iberica-427	271	18	heather	heather	NOUN
iberica-427	271	19	adams.qxp	adams.qxp	PROPN
iberica-427	271	20	6/4/07	6/4/07	NUM
iberica-427	271	21	09:05	09:05	NUM
iberica-427	272	1	página	página	NOUN
iberica-427	272	2	142	142	NUM
iberica-427	272	3	in	in	ADP
iberica-427	272	4	short	short	ADJ
iberica-427	272	5	,	,	PUNCT
iberica-427	272	6	the	the	DET
iberica-427	272	7	language	language	NOUN
iberica-427	272	8	used	use	VERB
iberica-427	272	9	in	in	ADP
iberica-427	272	10	the	the	DET
iberica-427	272	11	advertising	advertising	NOUN
iberica-427	272	12	of	of	ADP
iberica-427	272	13	financial	financial	ADJ
iberica-427	272	14	products	product	NOUN
iberica-427	272	15	to	to	ADP
iberica-427	272	16	the	the	DET
iberica-427	272	17	general	general	ADJ
iberica-427	272	18	public	public	NOUN
iberica-427	272	19	reflects	reflect	VERB
iberica-427	272	20	the	the	DET
iberica-427	272	21	need	need	NOUN
iberica-427	272	22	of	of	ADP
iberica-427	272	23	the	the	DET
iberica-427	272	24	advertiser	advertiser	NOUN
iberica-427	272	25	to	to	PART
iberica-427	272	26	make	make	VERB
iberica-427	272	27	the	the	DET
iberica-427	272	28	products	product	NOUN
iberica-427	272	29	attractive	attractive	ADJ
iberica-427	272	30	.	.	PUNCT
iberica-427	273	1	moreover	moreover	ADV
iberica-427	273	2	,	,	PUNCT
iberica-427	273	3	it	it	PRON
iberica-427	273	4	shows	show	VERB
iberica-427	273	5	the	the	DET
iberica-427	273	6	advertiser	advertiser	NOUN
iberica-427	273	7	’s	’s	PART
iberica-427	273	8	awareness	awareness	NOUN
iberica-427	273	9	that	that	SCONJ
iberica-427	273	10	the	the	DET
iberica-427	273	11	customer	customer	NOUN
iberica-427	273	12	’s	’s	PART
iberica-427	273	13	decisions	decision	NOUN
iberica-427	273	14	as	as	SCONJ
iberica-427	273	15	to	to	PART
iberica-427	273	16	product	product	NOUN
iberica-427	273	17	choice	choice	NOUN
iberica-427	273	18	are	be	AUX
iberica-427	273	19	important	important	ADJ
iberica-427	273	20	and	and	CCONJ
iberica-427	273	21	are	be	AUX
iberica-427	273	22	not	not	PART
iberica-427	273	23	to	to	PART
iberica-427	273	24	be	be	AUX
iberica-427	273	25	taken	take	VERB
iberica-427	273	26	lightly	lightly	ADV
iberica-427	273	27	.	.	PUNCT
iberica-427	274	1	any	any	DET
iberica-427	274	2	potential	potential	ADJ
iberica-427	274	3	product	product	NOUN
iberica-427	274	4	benefits	benefit	NOUN
iberica-427	274	5	must	must	AUX
iberica-427	274	6	not	not	PART
iberica-427	274	7	,	,	PUNCT
iberica-427	274	8	therefore	therefore	ADV
iberica-427	274	9	,	,	PUNCT
iberica-427	274	10	be	be	AUX
iberica-427	274	11	exaggerated	exaggerated	ADJ
iberica-427	274	12	.	.	PUNCT
iberica-427	275	1	the	the	DET
iberica-427	275	2	results	result	NOUN
iberica-427	275	3	of	of	ADP
iberica-427	275	4	our	our	PRON
iberica-427	275	5	study	study	NOUN
iberica-427	275	6	reveal	reveal	VERB
iberica-427	275	7	a	a	DET
iberica-427	275	8	variety	variety	NOUN
iberica-427	275	9	of	of	ADP
iberica-427	275	10	syntactical	syntactical	ADJ
iberica-427	275	11	structures	structure	NOUN
iberica-427	275	12	and	and	CCONJ
iberica-427	275	13	a	a	DET
iberica-427	275	14	wealth	wealth	NOUN
iberica-427	275	15	of	of	ADP
iberica-427	275	16	lexical	lexical	ADJ
iberica-427	275	17	resources	resource	NOUN
iberica-427	275	18	,	,	PUNCT
iberica-427	275	19	including	include	VERB
iberica-427	275	20	vocabulary	vocabulary	NOUN
iberica-427	275	21	related	relate	VERB
iberica-427	275	22	to	to	ADP
iberica-427	275	23	the	the	DET
iberica-427	275	24	field	field	NOUN
iberica-427	275	25	of	of	ADP
iberica-427	275	26	finance	finance	NOUN
iberica-427	275	27	,	,	PUNCT
iberica-427	275	28	ranging	range	VERB
iberica-427	275	29	from	from	ADP
iberica-427	275	30	the	the	DET
iberica-427	275	31	every	every	DET
iberica-427	275	32	-	-	PUNCT
iberica-427	275	33	day	day	NOUN
iberica-427	275	34	to	to	ADP
iberica-427	275	35	the	the	DET
iberica-427	275	36	highly	highly	ADV
iberica-427	275	37	specialised	specialised	ADJ
iberica-427	275	38	.	.	PUNCT
iberica-427	276	1	for	for	ADP
iberica-427	276	2	this	this	DET
iberica-427	276	3	reason	reason	NOUN
iberica-427	276	4	,	,	PUNCT
iberica-427	276	5	this	this	DET
iberica-427	276	6	research	research	NOUN
iberica-427	276	7	not	not	PART
iberica-427	276	8	only	only	ADV
iberica-427	276	9	provides	provide	VERB
iberica-427	276	10	a	a	DET
iberica-427	276	11	new	new	ADJ
iberica-427	276	12	contribution	contribution	NOUN
iberica-427	276	13	to	to	PART
iberica-427	276	14	discourse	discourse	VERB
iberica-427	276	15	analysis	analysis	NOUN
iberica-427	276	16	,	,	PUNCT
iberica-427	276	17	but	but	CCONJ
iberica-427	276	18	also	also	ADV
iberica-427	276	19	the	the	DET
iberica-427	276	20	advertising	advertising	NOUN
iberica-427	276	21	of	of	ADP
iberica-427	276	22	financial	financial	ADJ
iberica-427	276	23	products	product	NOUN
iberica-427	276	24	ibérica	ibérica	PROPN
iberica-427	276	25	13	13	NUM
iberica-427	276	26	[	[	PUNCT
iberica-427	276	27	2007	2007	NUM
iberica-427	276	28	]	]	PUNCT
iberica-427	276	29	:	:	PUNCT
iberica-427	276	30	123	123	NUM
iberica-427	276	31	-	-	SYM
iberica-427	276	32	146	146	NUM
iberica-427	276	33	143	143	NOUN
iberica-427	276	34	the	the	DET
iberica-427	276	35	advertising	advertising	NOUN
iberica-427	276	36	of	of	ADP
iberica-427	276	37	financial	financial	ADJ
iberica-427	276	38	products	product	NOUN
iberica-427	276	39	ibérica	ibérica	PROPN
iberica-427	276	40	13	13	NUM
iberica-427	276	41	[	[	PUNCT
iberica-427	276	42	2007	2007	NUM
iberica-427	276	43	]	]	PUNCT
iberica-427	276	44	:	:	PUNCT
iberica-427	276	45	…	…	PUNCT
iberica-427	276	46	-	-	PUNCT
iberica-427	276	47	…	…	PUNCT
iberica-427	276	48	17	17	NUM
iberica-427	276	49	imbue	imbue	NOUN
iberica-427	276	50	the	the	DET
iberica-427	276	51	product	product	NOUN
iberica-427	276	52	with	with	ADP
iberica-427	276	53	certain	certain	ADJ
iberica-427	276	54	abstract	abstract	ADJ
iberica-427	276	55	values	value	NOUN
iberica-427	276	56	which	which	PRON
iberica-427	276	57	are	be	AUX
iberica-427	276	58	then	then	ADV
iberica-427	276	59	mirrored	mirror	VERB
iberica-427	276	60	in	in	ADP
iberica-427	276	61	the	the	DET
iberica-427	276	62	connotative	connotative	ADJ
iberica-427	276	63	language	language	NOUN
iberica-427	276	64	used	use	VERB
iberica-427	276	65	.	.	PUNCT
iberica-427	277	1	the	the	DET
iberica-427	277	2	small	small	ADJ
iberica-427	277	3	print	print	NOUN
iberica-427	277	4	,	,	PUNCT
iberica-427	277	5	with	with	ADP
iberica-427	277	6	no	no	DET
iberica-427	277	7	image	image	NOUN
iberica-427	277	8	,	,	PUNCT
iberica-427	277	9	occupies	occupy	VERB
iberica-427	277	10	a	a	DET
iberica-427	277	11	much	much	ADV
iberica-427	277	12	smaller	small	ADJ
iberica-427	277	13	area	area	NOUN
iberica-427	277	14	of	of	ADP
iberica-427	277	15	the	the	DET
iberica-427	277	16	ad	ad	NOUN
iberica-427	277	17	but	but	CCONJ
iberica-427	277	18	presents	present	VERB
iberica-427	277	19	a	a	DET
iberica-427	277	20	higher	high	ADJ
iberica-427	277	21	density	density	NOUN
iberica-427	277	22	of	of	ADP
iberica-427	277	23	written	write	VERB
iberica-427	277	24	text	text	NOUN
iberica-427	277	25	and	and	CCONJ
iberica-427	277	26	includes	include	VERB
iberica-427	277	27	only	only	ADV
iberica-427	277	28	denotative	denotative	ADJ
iberica-427	277	29	language	language	NOUN
iberica-427	277	30	(	(	PUNCT
iberica-427	277	31	although	although	SCONJ
iberica-427	277	32	the	the	DET
iberica-427	277	33	exhaustive	exhaustive	ADJ
iberica-427	277	34	nature	nature	NOUN
iberica-427	277	35	of	of	ADP
iberica-427	277	36	the	the	DET
iberica-427	277	37	information	information	NOUN
iberica-427	277	38	given	give	VERB
iberica-427	277	39	clearly	clearly	ADV
iberica-427	277	40	aims	aim	VERB
iberica-427	277	41	to	to	PART
iberica-427	277	42	persuade	persuade	VERB
iberica-427	277	43	)	)	PUNCT
iberica-427	277	44	.	.	PUNCT
iberica-427	278	1	press	press	NOUN
iberica-427	278	2	adverts	advert	NOUN
iberica-427	278	3	for	for	ADP
iberica-427	278	4	consumer	consumer	NOUN
iberica-427	278	5	products	product	NOUN
iberica-427	278	6	press	press	NOUN
iberica-427	278	7	adverts	advert	NOUN
iberica-427	278	8	for	for	ADP
iberica-427	278	9	financial	financial	ADJ
iberica-427	278	10	products	product	NOUN
iberica-427	278	11	layout	layout	VERB
iberica-427	278	12	no	no	DET
iberica-427	278	13	established	established	ADJ
iberica-427	278	14	pattern	pattern	NOUN
iberica-427	278	15	governing	govern	VERB
iberica-427	278	16	layout	layout	NOUN
iberica-427	278	17	.	.	PUNCT
iberica-427	279	1	texts	text	NOUN
iberica-427	279	2	usually	usually	ADV
iberica-427	279	3	include	include	VERB
iberica-427	279	4	a	a	DET
iberica-427	279	5	combination	combination	NOUN
iberica-427	279	6	of	of	ADP
iberica-427	279	7	headline	headline	NOUN
iberica-427	279	8	,	,	PUNCT
iberica-427	279	9	subheading	subheading	NOUN
iberica-427	279	10	,	,	PUNCT
iberica-427	279	11	body	body	NOUN
iberica-427	279	12	,	,	PUNCT
iberica-427	279	13	identifying	identify	VERB
iberica-427	279	14	information	information	NOUN
iberica-427	279	15	and	and	CCONJ
iberica-427	279	16	image	image	NOUN
iberica-427	279	17	.	.	PUNCT
iberica-427	280	1	frequent	frequent	ADJ
iberica-427	280	2	division	division	NOUN
iberica-427	280	3	into	into	ADP
iberica-427	280	4	a	a	DET
iberica-427	280	5	main	main	ADJ
iberica-427	280	6	section	section	NOUN
iberica-427	280	7	and	and	CCONJ
iberica-427	280	8	the	the	DET
iberica-427	280	9	small	small	ADJ
iberica-427	280	10	print	print	NOUN
iberica-427	280	11	.	.	PUNCT
iberica-427	281	1	images	image	NOUN
iberica-427	281	2	and	and	CCONJ
iberica-427	281	3	connotative	connotative	ADJ
iberica-427	281	4	language	language	NOUN
iberica-427	281	5	limited	limit	VERB
iberica-427	281	6	to	to	ADP
iberica-427	281	7	the	the	DET
iberica-427	281	8	main	main	ADJ
iberica-427	281	9	body	body	NOUN
iberica-427	281	10	,	,	PUNCT
iberica-427	281	11	while	while	SCONJ
iberica-427	281	12	small	small	ADJ
iberica-427	281	13	print	print	NOUN
iberica-427	281	14	contains	contain	VERB
iberica-427	281	15	only	only	ADV
iberica-427	281	16	factual	factual	ADJ
iberica-427	281	17	,	,	PUNCT
iberica-427	281	18	denotative	denotative	ADJ
iberica-427	281	19	language	language	NOUN
iberica-427	281	20	.	.	PUNCT
iberica-427	282	1	words	word	NOUN
iberica-427	282	2	,	,	PUNCT
iberica-427	282	3	numbers	number	NOUN
iberica-427	282	4	and	and	CCONJ
iberica-427	282	5	images	image	NOUN
iberica-427	282	6	words	word	NOUN
iberica-427	282	7	,	,	PUNCT
iberica-427	282	8	numbers	number	NOUN
iberica-427	282	9	and	and	CCONJ
iberica-427	282	10	images	image	NOUN
iberica-427	282	11	all	all	PRON
iberica-427	282	12	used	use	VERB
iberica-427	282	13	to	to	PART
iberica-427	282	14	convey	convey	VERB
iberica-427	282	15	the	the	DET
iberica-427	282	16	message	message	NOUN
iberica-427	282	17	.	.	PUNCT
iberica-427	283	1	key	key	ADJ
iberica-427	283	2	role	role	NOUN
iberica-427	283	3	of	of	ADP
iberica-427	283	4	numbers	number	NOUN
iberica-427	283	5	in	in	ADP
iberica-427	283	6	the	the	DET
iberica-427	283	7	presentation	presentation	NOUN
iberica-427	283	8	of	of	ADP
iberica-427	283	9	product	product	NOUN
iberica-427	283	10	characteristics	characteristic	NOUN
iberica-427	283	11	,	,	PUNCT
iberica-427	283	12	advantages	advantage	NOUN
iberica-427	283	13	and	and	CCONJ
iberica-427	283	14	comparative	comparative	ADJ
iberica-427	283	15	claims	claim	NOUN
iberica-427	283	16	.	.	PUNCT
iberica-427	284	1	images	image	NOUN
iberica-427	284	2	limited	limit	VERB
iberica-427	284	3	to	to	ADP
iberica-427	284	4	the	the	DET
iberica-427	284	5	main	main	ADJ
iberica-427	284	6	body	body	NOUN
iberica-427	284	7	of	of	ADP
iberica-427	284	8	the	the	DET
iberica-427	284	9	ad	ad	NOUN
iberica-427	284	10	.	.	PUNCT
iberica-427	285	1	semantics	semantics	PROPN
iberica-427	285	2	adjectives	adjective	NOUN
iberica-427	285	3	frequently	frequently	ADV
iberica-427	285	4	used	use	VERB
iberica-427	285	5	to	to	PART
iberica-427	285	6	emphasise	emphasise	VERB
iberica-427	285	7	emotive	emotive	ADJ
iberica-427	285	8	meanings	meaning	NOUN
iberica-427	285	9	rather	rather	ADV
iberica-427	285	10	than	than	ADP
iberica-427	285	11	denotations	denotation	NOUN
iberica-427	285	12	.	.	PUNCT
iberica-427	286	1	hyperbole	hyperbole	PROPN
iberica-427	286	2	common	common	ADJ
iberica-427	286	3	,	,	PUNCT
iberica-427	286	4	particularly	particularly	ADV
iberica-427	286	5	superlative	superlative	ADJ
iberica-427	286	6	forms	form	NOUN
iberica-427	286	7	.	.	PUNCT
iberica-427	287	1	factual	factual	NOUN
iberica-427	287	2	and	and	CCONJ
iberica-427	287	3	objective	objective	ADJ
iberica-427	287	4	,	,	PUNCT
iberica-427	287	5	moderate	moderate	ADJ
iberica-427	287	6	claims	claim	NOUN
iberica-427	287	7	sometimes	sometimes	ADV
iberica-427	287	8	qualified	qualified	ADJ
iberica-427	287	9	.	.	PUNCT
iberica-427	288	1	more	more	ADV
iberica-427	288	2	limited	limited	ADJ
iberica-427	288	3	presence	presence	NOUN
iberica-427	288	4	of	of	ADP
iberica-427	288	5	adjectives	adjective	NOUN
iberica-427	288	6	given	give	VERB
iberica-427	288	7	significant	significant	ADJ
iberica-427	288	8	use	use	NOUN
iberica-427	288	9	of	of	ADP
iberica-427	288	10	numbers	number	NOUN
iberica-427	288	11	.	.	PUNCT
iberica-427	289	1	adverbs	adverb	NOUN
iberica-427	289	2	used	use	VERB
iberica-427	289	3	to	to	PART
iberica-427	289	4	convey	convey	VERB
iberica-427	289	5	emotive	emotive	ADJ
iberica-427	289	6	meanings	meaning	NOUN
iberica-427	289	7	rather	rather	ADV
iberica-427	289	8	than	than	ADP
iberica-427	289	9	denotations	denotation	NOUN
iberica-427	289	10	.	.	PUNCT
iberica-427	290	1	adverbs	adverb	NOUN
iberica-427	290	2	,	,	PUNCT
iberica-427	290	3	mainly	mainly	ADV
iberica-427	290	4	of	of	ADP
iberica-427	290	5	frequency	frequency	NOUN
iberica-427	290	6	,	,	PUNCT
iberica-427	290	7	referring	refer	VERB
iberica-427	290	8	to	to	ADP
iberica-427	290	9	periodicity	periodicity	NOUN
iberica-427	290	10	of	of	ADP
iberica-427	290	11	payments	payment	NOUN
iberica-427	290	12	.	.	PUNCT
iberica-427	291	1	frequent	frequent	ADJ
iberica-427	291	2	use	use	NOUN
iberica-427	291	3	of	of	ADP
iberica-427	291	4	neologisms	neologisms	NOUN
iberica-427	291	5	and	and	CCONJ
iberica-427	291	6	loan	loan	NOUN
iberica-427	291	7	words	word	NOUN
iberica-427	291	8	.	.	PUNCT
iberica-427	292	1	very	very	ADV
iberica-427	292	2	scarce	scarce	ADJ
iberica-427	292	3	use	use	NOUN
iberica-427	292	4	of	of	ADP
iberica-427	292	5	neologisms	neologisms	NOUN
iberica-427	292	6	and	and	CCONJ
iberica-427	292	7	loan	loan	NOUN
iberica-427	292	8	words	word	NOUN
iberica-427	292	9	.	.	PUNCT
iberica-427	293	1	terminology	terminology	NOUN
iberica-427	293	2	used	use	VERB
iberica-427	293	3	to	to	PART
iberica-427	293	4	make	make	VERB
iberica-427	293	5	products	product	NOUN
iberica-427	293	6	appear	appear	VERB
iberica-427	293	7	scientific	scientific	ADJ
iberica-427	293	8	or	or	CCONJ
iberica-427	293	9	endowed	endow	VERB
iberica-427	293	10	with	with	ADP
iberica-427	293	11	latest	late	ADJ
iberica-427	293	12	technology	technology	NOUN
iberica-427	293	13	.	.	PUNCT
iberica-427	294	1	terminology	terminology	NOUN
iberica-427	294	2	belonging	belong	VERB
iberica-427	294	3	exclusively	exclusively	ADV
iberica-427	294	4	to	to	ADP
iberica-427	294	5	the	the	DET
iberica-427	294	6	world	world	NOUN
iberica-427	294	7	of	of	ADP
iberica-427	294	8	finance	finance	NOUN
iberica-427	294	9	.	.	PUNCT
iberica-427	295	1	connotative	connotative	ADJ
iberica-427	295	2	language	language	NOUN
iberica-427	295	3	promoting	promote	VERB
iberica-427	295	4	values	value	NOUN
iberica-427	295	5	such	such	ADJ
iberica-427	295	6	as	as	ADP
iberica-427	295	7	youth	youth	NOUN
iberica-427	295	8	,	,	PUNCT
iberica-427	295	9	independent	independent	ADJ
iberica-427	295	10	tastes	taste	NOUN
iberica-427	295	11	,	,	PUNCT
iberica-427	295	12	informality	informality	NOUN
iberica-427	295	13	,	,	PUNCT
iberica-427	295	14	sophistication	sophistication	NOUN
iberica-427	295	15	,	,	PUNCT
iberica-427	295	16	adventure	adventure	NOUN
iberica-427	295	17	,	,	PUNCT
iberica-427	295	18	novelty	novelty	NOUN
iberica-427	295	19	and	and	CCONJ
iberica-427	295	20	modernity	modernity	NOUN
iberica-427	295	21	.	.	PUNCT
iberica-427	296	1	connotative	connotative	ADJ
iberica-427	296	2	language	language	NOUN
iberica-427	296	3	promoting	promote	VERB
iberica-427	296	4	individualism	individualism	NOUN
iberica-427	296	5	,	,	PUNCT
iberica-427	296	6	flexibility	flexibility	NOUN
iberica-427	296	7	and	and	CCONJ
iberica-427	296	8	ease	ease	NOUN
iberica-427	296	9	of	of	ADP
iberica-427	296	10	application	application	NOUN
iberica-427	296	11	,	,	PUNCT
iberica-427	296	12	ease	ease	NOUN
iberica-427	296	13	of	of	ADP
iberica-427	296	14	mind	mind	NOUN
iberica-427	296	15	and	and	CCONJ
iberica-427	296	16	problem	problem	NOUN
iberica-427	296	17	-	-	PUNCT
iberica-427	296	18	solving	solving	NOUN
iberica-427	296	19	.	.	PUNCT
iberica-427	297	1	informal	informal	ADJ
iberica-427	297	2	language	language	NOUN
iberica-427	297	3	very	very	ADV
iberica-427	297	4	common	common	ADJ
iberica-427	297	5	,	,	PUNCT
iberica-427	297	6	mirroring	mirror	VERB
iberica-427	297	7	spoken	spoken	ADJ
iberica-427	297	8	language	language	NOUN
iberica-427	297	9	.	.	PUNCT
iberica-427	298	1	frequent	frequent	ADJ
iberica-427	298	2	use	use	NOUN
iberica-427	298	3	of	of	ADP
iberica-427	298	4	puns	pun	NOUN
iberica-427	298	5	and	and	CCONJ
iberica-427	298	6	metaphors	metaphor	NOUN
iberica-427	298	7	.	.	PUNCT
iberica-427	299	1	few	few	ADJ
iberica-427	299	2	instances	instance	NOUN
iberica-427	299	3	of	of	ADP
iberica-427	299	4	informal	informal	ADJ
iberica-427	299	5	expressions	expression	NOUN
iberica-427	299	6	.	.	PUNCT
iberica-427	300	1	puns	pun	NOUN
iberica-427	300	2	and	and	CCONJ
iberica-427	300	3	metaphors	metaphor	NOUN
iberica-427	300	4	infrequent	infrequent	ADJ
iberica-427	300	5	.	.	PUNCT
iberica-427	301	1	syntax	syntax	NOUN
iberica-427	301	2	short	short	ADJ
iberica-427	301	3	,	,	PUNCT
iberica-427	301	4	simple	simple	ADJ
iberica-427	301	5	sentences	sentence	NOUN
iberica-427	301	6	.	.	PUNCT
iberica-427	302	1	short	short	ADJ
iberica-427	302	2	simple	simple	ADJ
iberica-427	302	3	sentences	sentence	NOUN
iberica-427	302	4	alternate	alternate	ADJ
iberica-427	302	5	with	with	ADP
iberica-427	302	6	longer	long	ADJ
iberica-427	302	7	,	,	PUNCT
iberica-427	302	8	more	more	ADV
iberica-427	302	9	complex	complex	ADJ
iberica-427	302	10	sentence	sentence	NOUN
iberica-427	302	11	structure	structure	NOUN
iberica-427	302	12	.	.	PUNCT
iberica-427	303	1	abundance	abundance	NOUN
iberica-427	303	2	of	of	ADP
iberica-427	303	3	juxtaposed	juxtaposed	ADJ
iberica-427	303	4	sentences	sentence	NOUN
iberica-427	303	5	.	.	PUNCT
iberica-427	304	1	juxtaposed	juxtapose	VERB
iberica-427	304	2	sentences	sentence	NOUN
iberica-427	304	3	alternate	alternate	ADJ
iberica-427	304	4	with	with	ADP
iberica-427	304	5	longer	long	ADJ
iberica-427	304	6	sentence	sentence	NOUN
iberica-427	304	7	structures	structure	NOUN
iberica-427	304	8	linked	link	VERB
iberica-427	304	9	by	by	ADP
iberica-427	304	10	explicit	explicit	ADJ
iberica-427	304	11	connectors	connector	NOUN
iberica-427	304	12	.	.	PUNCT
iberica-427	305	1	3rd	3rd	ADJ
iberica-427	305	2	person	person	NOUN
iberica-427	305	3	singular	singular	ADJ
iberica-427	305	4	and	and	CCONJ
iberica-427	305	5	plural	plural	ADJ
iberica-427	305	6	used	use	VERB
iberica-427	305	7	to	to	PART
iberica-427	305	8	denote	denote	VERB
iberica-427	305	9	“	"	PUNCT
iberica-427	305	10	others	other	NOUN
iberica-427	305	11	”	"	PUNCT
iberica-427	305	12	,	,	PUNCT
iberica-427	305	13	people	people	NOUN
iberica-427	305	14	who	who	PRON
iberica-427	305	15	do	do	AUX
iberica-427	305	16	not	not	PART
iberica-427	305	17	use	use	VERB
iberica-427	305	18	/	/	SYM
iberica-427	305	19	consume	consume	VERB
iberica-427	305	20	the	the	DET
iberica-427	305	21	product	product	NOUN
iberica-427	305	22	in	in	ADP
iberica-427	305	23	question	question	NOUN
iberica-427	305	24	.	.	PUNCT
iberica-427	306	1	infrequent	infrequent	ADJ
iberica-427	306	2	use	use	NOUN
iberica-427	306	3	of	of	ADP
iberica-427	306	4	the	the	DET
iberica-427	306	5	third	third	ADJ
iberica-427	306	6	person	person	NOUN
iberica-427	306	7	to	to	PART
iberica-427	306	8	refer	refer	VERB
iberica-427	306	9	to	to	ADP
iberica-427	306	10	a	a	DET
iberica-427	306	11	department	department	NOUN
iberica-427	306	12	or	or	CCONJ
iberica-427	306	13	group	group	NOUN
iberica-427	306	14	of	of	ADP
iberica-427	306	15	”	"	PUNCT
iberica-427	306	16	allies	ally	NOUN
iberica-427	306	17	”	"	PUNCT
iberica-427	306	18	or	or	CCONJ
iberica-427	306	19	colleagues	colleague	NOUN
iberica-427	306	20	of	of	ADP
iberica-427	306	21	the	the	DET
iberica-427	306	22	advertiser	advertiser	NOUN
iberica-427	306	23	,	,	PUNCT
iberica-427	306	24	represented	represent	VERB
iberica-427	306	25	as	as	ADP
iberica-427	306	26	a	a	DET
iberica-427	306	27	separate	separate	ADJ
iberica-427	306	28	body	body	NOUN
iberica-427	306	29	.	.	PUNCT
iberica-427	307	1	no	no	DET
iberica-427	307	2	specific	specific	ADJ
iberica-427	307	3	information	information	NOUN
iberica-427	307	4	on	on	ADP
iberica-427	307	5	modal	modal	ADJ
iberica-427	307	6	verbs	verb	NOUN
iberica-427	307	7	.	.	PUNCT
iberica-427	308	1	modals	modal	NOUN
iberica-427	308	2	used	use	VERB
iberica-427	308	3	to	to	PART
iberica-427	308	4	attenuate	attenuate	VERB
iberica-427	308	5	product	product	NOUN
iberica-427	308	6	claims	claim	NOUN
iberica-427	308	7	(	(	PUNCT
iberica-427	308	8	could	could	AUX
iberica-427	308	9	)	)	PUNCT
iberica-427	308	10	;	;	PUNCT
iberica-427	308	11	to	to	PART
iberica-427	308	12	differentiate	differentiate	VERB
iberica-427	308	13	between	between	ADP
iberica-427	308	14	the	the	DET
iberica-427	308	15	contractual	contractual	ADJ
iberica-427	308	16	obligations	obligation	NOUN
iberica-427	308	17	facing	face	VERB
iberica-427	308	18	the	the	DET
iberica-427	308	19	potential	potential	ADJ
iberica-427	308	20	customer	customer	NOUN
iberica-427	308	21	(	(	PUNCT
iberica-427	308	22	must	must	AUX
iberica-427	308	23	,	,	PUNCT
iberica-427	308	24	have	have	VERB
iberica-427	308	25	to	to	PART
iberica-427	308	26	)	)	PUNCT
iberica-427	308	27	and	and	CCONJ
iberica-427	308	28	the	the	DET
iberica-427	308	29	freedom	freedom	NOUN
iberica-427	308	30	advertisers	advertiser	NOUN
iberica-427	308	31	allow	allow	VERB
iberica-427	308	32	themselves	themselves	PRON
iberica-427	308	33	to	to	PART
iberica-427	308	34	make	make	VERB
iberica-427	308	35	changes	change	NOUN
iberica-427	308	36	in	in	ADP
iberica-427	308	37	their	their	PRON
iberica-427	308	38	terms	term	NOUN
iberica-427	308	39	in	in	ADP
iberica-427	308	40	the	the	DET
iberica-427	308	41	future	future	NOUN
iberica-427	308	42	(	(	PUNCT
iberica-427	308	43	may	may	AUX
iberica-427	308	44	)	)	PUNCT
iberica-427	308	45	.	.	PUNCT
iberica-427	309	1	informal	informal	ADJ
iberica-427	309	2	structures	structure	NOUN
iberica-427	309	3	,	,	PUNCT
iberica-427	309	4	mirroring	mirror	VERB
iberica-427	309	5	everyday	everyday	ADJ
iberica-427	309	6	spoken	speak	VERB
iberica-427	309	7	language	language	NOUN
iberica-427	309	8	common	common	ADJ
iberica-427	309	9	.	.	PUNCT
iberica-427	310	1	very	very	ADV
iberica-427	310	2	few	few	ADJ
iberica-427	310	3	informal	informal	ADJ
iberica-427	310	4	structures	structure	NOUN
iberica-427	310	5	.	.	PUNCT
iberica-427	311	1	table	table	NOUN
iberica-427	311	2	1	1	NUM
iberica-427	311	3	.	.	PUNCT
iberica-427	312	1	press	press	NOUN
iberica-427	312	2	ads	ad	NOUN
iberica-427	312	3	for	for	ADP
iberica-427	312	4	consumer	consumer	NOUN
iberica-427	312	5	and	and	CCONJ
iberica-427	312	6	financial	financial	ADJ
iberica-427	312	7	products	product	NOUN
iberica-427	312	8	:	:	PUNCT
iberica-427	312	9	differentiating	differentiate	VERB
iberica-427	312	10	characteristics	characteristic	NOUN
iberica-427	312	11	.	.	PUNCT
iberica-427	313	1	07	07	NUM
iberica-427	313	2	heather	heather	NOUN
iberica-427	313	3	adams.qxp	adams.qxp	PROPN
iberica-427	313	4	6/4/07	6/4/07	NUM
iberica-427	313	5	09:05	09:05	NUM
iberica-427	314	1	página	página	NOUN
iberica-427	314	2	143	143	PROPN
iberica-427	314	3	constitutes	constitute	VERB
iberica-427	314	4	a	a	DET
iberica-427	314	5	valuable	valuable	ADJ
iberica-427	314	6	tool	tool	NOUN
iberica-427	314	7	for	for	ADP
iberica-427	314	8	translators	translator	NOUN
iberica-427	314	9	working	work	VERB
iberica-427	314	10	into	into	ADP
iberica-427	314	11	and	and	CCONJ
iberica-427	314	12	out	out	ADP
iberica-427	314	13	of	of	ADP
iberica-427	314	14	english	english	PROPN
iberica-427	314	15	,	,	PUNCT
iberica-427	314	16	as	as	ADV
iberica-427	314	17	well	well	ADV
iberica-427	314	18	as	as	ADP
iberica-427	314	19	offering	offer	VERB
iberica-427	314	20	didactic	didactic	ADJ
iberica-427	314	21	potential	potential	NOUN
iberica-427	314	22	in	in	ADP
iberica-427	314	23	the	the	DET
iberica-427	314	24	teaching	teaching	NOUN
iberica-427	314	25	of	of	ADP
iberica-427	314	26	english	english	PROPN
iberica-427	314	27	for	for	ADP
iberica-427	314	28	specific	specific	ADJ
iberica-427	314	29	purposes	purpose	NOUN
iberica-427	314	30	and	and	CCONJ
iberica-427	314	31	in	in	ADP
iberica-427	314	32	translator	translator	NOUN
iberica-427	314	33	training	training	NOUN
iberica-427	314	34	.	.	PUNCT
iberica-427	315	1	this	this	DET
iberica-427	315	2	study	study	NOUN
iberica-427	315	3	provides	provide	VERB
iberica-427	315	4	teachers	teacher	NOUN
iberica-427	315	5	of	of	ADP
iberica-427	315	6	english	english	PROPN
iberica-427	315	7	for	for	ADP
iberica-427	315	8	specific	specific	ADJ
iberica-427	315	9	purposes	purpose	NOUN
iberica-427	315	10	with	with	ADP
iberica-427	315	11	an	an	DET
iberica-427	315	12	analysis	analysis	NOUN
iberica-427	315	13	of	of	ADP
iberica-427	315	14	a	a	DET
iberica-427	315	15	type	type	NOUN
iberica-427	315	16	of	of	ADP
iberica-427	315	17	text	text	NOUN
iberica-427	315	18	which	which	PRON
iberica-427	315	19	can	can	AUX
iberica-427	315	20	be	be	AUX
iberica-427	315	21	adapted	adapt	VERB
iberica-427	315	22	and	and	CCONJ
iberica-427	315	23	applied	apply	VERB
iberica-427	315	24	in	in	ADP
iberica-427	315	25	the	the	DET
iberica-427	315	26	classroom	classroom	NOUN
iberica-427	315	27	.	.	PUNCT
iberica-427	316	1	as	as	ADP
iberica-427	316	2	for	for	ADP
iberica-427	316	3	translator	translator	NOUN
iberica-427	316	4	training	training	NOUN
iberica-427	316	5	,	,	PUNCT
iberica-427	316	6	our	our	PRON
iberica-427	316	7	findings	finding	NOUN
iberica-427	316	8	clearly	clearly	ADV
iberica-427	316	9	show	show	VERB
iberica-427	316	10	that	that	SCONJ
iberica-427	316	11	language	language	NOUN
iberica-427	316	12	use	use	NOUN
iberica-427	316	13	in	in	ADP
iberica-427	316	14	adverts	advert	NOUN
iberica-427	316	15	for	for	ADP
iberica-427	316	16	different	different	ADJ
iberica-427	316	17	types	type	NOUN
iberica-427	316	18	of	of	ADP
iberica-427	316	19	products	product	NOUN
iberica-427	316	20	may	may	AUX
iberica-427	316	21	differ	differ	VERB
iberica-427	316	22	,	,	PUNCT
iberica-427	316	23	and	and	CCONJ
iberica-427	316	24	therefore	therefore	ADV
iberica-427	316	25	indicates	indicate	VERB
iberica-427	316	26	that	that	SCONJ
iberica-427	316	27	translators	translator	NOUN
iberica-427	316	28	need	need	VERB
iberica-427	316	29	to	to	PART
iberica-427	316	30	ensure	ensure	VERB
iberica-427	316	31	that	that	SCONJ
iberica-427	316	32	their	their	PRON
iberica-427	316	33	pretranslation	pretranslation	NOUN
iberica-427	316	34	analysis	analysis	NOUN
iberica-427	316	35	of	of	ADP
iberica-427	316	36	parallel	parallel	ADJ
iberica-427	316	37	texts	text	NOUN
iberica-427	316	38	is	be	AUX
iberica-427	316	39	based	base	VERB
iberica-427	316	40	on	on	ADP
iberica-427	316	41	ads	ad	NOUN
iberica-427	316	42	taken	take	VERB
iberica-427	316	43	from	from	ADP
iberica-427	316	44	the	the	DET
iberica-427	316	45	same	same	ADJ
iberica-427	316	46	product	product	NOUN
iberica-427	316	47	sector	sector	NOUN
iberica-427	316	48	.	.	PUNCT
iberica-427	317	1	(	(	PUNCT
iberica-427	317	2	revised	revise	VERB
iberica-427	317	3	paper	paper	NOUN
iberica-427	317	4	received	receive	VERB
iberica-427	317	5	november	november	PROPN
iberica-427	317	6	2006	2006	NUM
iberica-427	317	7	)	)	PUNCT
iberica-427	318	1	references	reference	VERB
iberica-427	318	2	heather	heather	NOUN
iberica-427	318	3	adams	adam	NOUN
iberica-427	318	4	is	be	AUX
iberica-427	318	5	a	a	DET
iberica-427	318	6	lecturer	lecturer	NOUN
iberica-427	318	7	at	at	ADP
iberica-427	318	8	the	the	DET
iberica-427	318	9	faculty	faculty	NOUN
iberica-427	318	10	of	of	ADP
iberica-427	318	11	translation	translation	NOUN
iberica-427	318	12	and	and	CCONJ
iberica-427	318	13	interpreting	interpreting	NOUN
iberica-427	318	14	of	of	ADP
iberica-427	318	15	the	the	DET
iberica-427	318	16	university	university	PROPN
iberica-427	318	17	of	of	ADP
iberica-427	318	18	las	las	PROPN
iberica-427	318	19	palmas	palmas	PROPN
iberica-427	318	20	de	de	X
iberica-427	318	21	gran	gran	PROPN
iberica-427	318	22	canaria	canaria	PROPN
iberica-427	318	23	.	.	PUNCT
iberica-427	319	1	her	her	PRON
iberica-427	319	2	research	research	NOUN
iberica-427	319	3	fields	field	NOUN
iberica-427	319	4	include	include	VERB
iberica-427	319	5	the	the	DET
iberica-427	319	6	translation	translation	NOUN
iberica-427	319	7	of	of	ADP
iberica-427	319	8	advertising	advertising	NOUN
iberica-427	319	9	discourse	discourse	NOUN
iberica-427	319	10	,	,	PUNCT
iberica-427	319	11	translation	translation	NOUN
iberica-427	319	12	into	into	ADP
iberica-427	319	13	the	the	DET
iberica-427	319	14	foreign	foreign	ADJ
iberica-427	319	15	language	language	NOUN
iberica-427	319	16	,	,	PUNCT
iberica-427	319	17	the	the	DET
iberica-427	319	18	teaching	teaching	NOUN
iberica-427	319	19	of	of	ADP
iberica-427	319	20	foreign	foreign	ADJ
iberica-427	319	21	languages	language	NOUN
iberica-427	319	22	in	in	ADP
iberica-427	319	23	translation	translation	NOUN
iberica-427	319	24	studies	study	NOUN
iberica-427	319	25	and	and	CCONJ
iberica-427	319	26	audiovisual	audiovisual	ADJ
iberica-427	319	27	translation	translation	NOUN
iberica-427	319	28	.	.	PUNCT
iberica-427	320	1	dr	dr	PROPN
iberica-427	320	2	.	.	PROPN
iberica-427	320	3	laura	laura	PROPN
iberica-427	320	4	cruz	cruz	PROPN
iberica-427	320	5	garcía	garcía	PROPN
iberica-427	320	6	is	be	AUX
iberica-427	320	7	a	a	DET
iberica-427	320	8	lecturer	lecturer	NOUN
iberica-427	320	9	at	at	ADP
iberica-427	320	10	the	the	DET
iberica-427	320	11	faculty	faculty	NOUN
iberica-427	320	12	of	of	ADP
iberica-427	320	13	translation	translation	NOUN
iberica-427	320	14	and	and	CCONJ
iberica-427	320	15	interpreting	interpreting	NOUN
iberica-427	320	16	of	of	ADP
iberica-427	320	17	the	the	DET
iberica-427	320	18	university	university	PROPN
iberica-427	320	19	of	of	ADP
iberica-427	320	20	las	las	PROPN
iberica-427	320	21	palmas	palmas	PROPN
iberica-427	320	22	de	de	X
iberica-427	320	23	gran	gran	PROPN
iberica-427	320	24	canaria	canaria	PROPN
iberica-427	320	25	.	.	PUNCT
iberica-427	321	1	her	her	PRON
iberica-427	321	2	research	research	NOUN
iberica-427	321	3	h.	h.	PROPN
iberica-427	321	4	adams	adams	PROPN
iberica-427	321	5	&	&	CCONJ
iberica-427	321	6	l.	l.	PROPN
iberica-427	321	7	cruz	cruz	PROPN
iberica-427	321	8	garcía	garcía	PROPN
iberica-427	321	9	144	144	NUM
iberica-427	321	10	ibérica	ibérica	NOUN
iberica-427	321	11	13	13	NUM
iberica-427	321	12	[	[	PUNCT
iberica-427	321	13	2007	2007	NUM
iberica-427	321	14	]	]	PUNCT
iberica-427	321	15	:	:	PUNCT
iberica-427	321	16	123	123	NUM
iberica-427	321	17	-	-	SYM
iberica-427	321	18	146	146	NUM
iberica-427	321	19	advertising	advertising	NOUN
iberica-427	321	20	association	association	NOUN
iberica-427	321	21	(	(	PUNCT
iberica-427	321	22	2004	2004	NUM
iberica-427	321	23	)	)	PUNCT
iberica-427	321	24	.	.	PUNCT
iberica-427	322	1	url	url	PROPN
iberica-427	322	2	:	:	PUNCT
iberica-427	322	3	http://www.adassoc.org.uk/inform/in6.html	http://www.adassoc.org.uk/inform/in6.html	X
iberica-427	323	1	[	[	X
iberica-427	323	2	19/07/2004	19/07/2004	NUM
iberica-427	323	3	]	]	X
iberica-427	323	4	.	.	PUNCT
iberica-427	324	1	advertising	advertising	NOUN
iberica-427	324	2	standards	standard	NOUN
iberica-427	324	3	authority	authority	NOUN
iberica-427	324	4	(	(	PUNCT
iberica-427	324	5	2004	2004	NUM
iberica-427	324	6	)	)	PUNCT
iberica-427	324	7	.	.	PUNCT
iberica-427	325	1	the	the	DET
iberica-427	325	2	british	british	PROPN
iberica-427	325	3	code	code	PROPN
iberica-427	325	4	of	of	ADP
iberica-427	325	5	advertising	advertising	NOUN
iberica-427	325	6	,	,	PUNCT
iberica-427	325	7	sales	sale	NOUN
iberica-427	325	8	promotion	promotion	NOUN
iberica-427	325	9	and	and	CCONJ
iberica-427	325	10	direct	direct	ADJ
iberica-427	325	11	marketing	marketing	NOUN
iberica-427	325	12	.	.	PUNCT
iberica-427	326	1	url	url	PROPN
iberica-427	326	2	:	:	PUNCT
iberica-427	326	3	http://www.asa.org.uk	http://www.asa.org.uk	ADJ
iberica-427	327	1	[	[	X
iberica-427	327	2	20/07/2004	20/07/2004	NUM
iberica-427	327	3	]	]	X
iberica-427	327	4	.	.	PUNCT
iberica-427	328	1	advertising	advertising	NOUN
iberica-427	328	2	standards	standard	NOUN
iberica-427	328	3	authority	authority	NOUN
iberica-427	328	4	(	(	PUNCT
iberica-427	328	5	2002	2002	NUM
iberica-427	328	6	)	)	PUNCT
iberica-427	328	7	.	.	PUNCT
iberica-427	329	1	the	the	DET
iberica-427	329	2	public	public	NOUN
iberica-427	329	3	’s	’s	PART
iberica-427	329	4	perception	perception	NOUN
iberica-427	329	5	of	of	ADP
iberica-427	329	6	advertising	advertising	NOUN
iberica-427	329	7	in	in	ADP
iberica-427	329	8	today	today	NOUN
iberica-427	329	9	’s	’s	PART
iberica-427	329	10	society.url	society.url	X
iberica-427	329	11	:	:	PUNCT
iberica-427	329	12	http://www.asa.org.uk	http://www.asa.org.uk	ADJ
iberica-427	329	13	[	[	X
iberica-427	329	14	27/07/2004	27/07/2004	NUM
iberica-427	329	15	]	]	SYM
iberica-427	329	16	.	.	PUNCT
iberica-427	329	17	block	block	PROPN
iberica-427	329	18	de	de	X
iberica-427	329	19	behar	behar	PROPN
iberica-427	329	20	,	,	PUNCT
iberica-427	329	21	l.	l.	PROPN
iberica-427	329	22	(	(	PUNCT
iberica-427	329	23	1992	1992	NUM
iberica-427	329	24	)	)	PUNCT
iberica-427	329	25	.	.	PUNCT
iberica-427	330	1	el	el	PROPN
iberica-427	330	2	lenguaje	lenguaje	PROPN
iberica-427	330	3	de	de	X
iberica-427	330	4	la	la	PROPN
iberica-427	330	5	publicidad	publicidad	PROPN
iberica-427	330	6	.	.	PUNCT
iberica-427	331	1	argentina	argentina	PROPN
iberica-427	331	2	:	:	PUNCT
iberica-427	331	3	siglo	siglo	PROPN
iberica-427	331	4	xxi	xxi	PROPN
iberica-427	331	5	.	.	PUNCT
iberica-427	332	1	cook	cook	NOUN
iberica-427	332	2	,	,	PUNCT
iberica-427	332	3	g.	g.	PROPN
iberica-427	332	4	(	(	PUNCT
iberica-427	332	5	1992	1992	NUM
iberica-427	332	6	)	)	PUNCT
iberica-427	332	7	.	.	PUNCT
iberica-427	333	1	the	the	DET
iberica-427	333	2	discourse	discourse	NOUN
iberica-427	333	3	of	of	ADP
iberica-427	333	4	advertising	advertising	NOUN
iberica-427	333	5	.	.	PUNCT
iberica-427	334	1	new	new	PROPN
iberica-427	334	2	york	york	PROPN
iberica-427	334	3	:	:	PUNCT
iberica-427	334	4	routledge	routledge	NOUN
iberica-427	334	5	.	.	PUNCT
iberica-427	335	1	council	council	NOUN
iberica-427	335	2	of	of	ADP
iberica-427	335	3	mortgage	mortgage	NOUN
iberica-427	335	4	lenders	lender	NOUN
iberica-427	335	5	(	(	PUNCT
iberica-427	335	6	2004	2004	NUM
iberica-427	335	7	)	)	PUNCT
iberica-427	335	8	.	.	PUNCT
iberica-427	336	1	url	url	PROPN
iberica-427	336	2	:	:	PUNCT
iberica-427	336	3	http://www.cml.org.uk	http://www.cml.org.uk	NOUN
iberica-427	336	4	[	[	X
iberica-427	336	5	21/07/2004	21/07/2004	NUM
iberica-427	336	6	]	]	X
iberica-427	336	7	.	.	PUNCT
iberica-427	337	1	cruz	cruz	PROPN
iberica-427	337	2	garcía	garcía	PROPN
iberica-427	337	3	,	,	PUNCT
iberica-427	337	4	l.	l.	PROPN
iberica-427	337	5	(	(	PUNCT
iberica-427	337	6	2001	2001	NUM
iberica-427	337	7	)	)	PUNCT
iberica-427	337	8	la	la	PROPN
iberica-427	337	9	traducción	traducción	PROPN
iberica-427	337	10	de	de	X
iberica-427	337	11	textos	textos	X
iberica-427	337	12	publicitarios	publicitario	NOUN
iberica-427	337	13	.	.	PUNCT
iberica-427	338	1	los	los	PROPN
iberica-427	338	2	anuncios	anuncio	VERB
iberica-427	338	3	de	de	PROPN
iberica-427	338	4	productos	productos	PROPN
iberica-427	338	5	informáticos	informáticos	PROPN
iberica-427	338	6	.	.	PUNCT
iberica-427	339	1	unpublished	unpublished	ADJ
iberica-427	339	2	doctoral	doctoral	ADJ
iberica-427	339	3	thesis	thesis	NOUN
iberica-427	339	4	.	.	PUNCT
iberica-427	340	1	universidad	universidad	PROPN
iberica-427	340	2	de	de	PROPN
iberica-427	340	3	las	las	PROPN
iberica-427	340	4	palmas	palmas	PROPN
iberica-427	340	5	de	de	X
iberica-427	340	6	gran	gran	PROPN
iberica-427	340	7	canaria	canaria	PROPN
iberica-427	340	8	,	,	PUNCT
iberica-427	340	9	las	las	PROPN
iberica-427	340	10	palmas	palmas	PROPN
iberica-427	340	11	de	de	X
iberica-427	340	12	gran	gran	PROPN
iberica-427	340	13	canaria	canaria	PROPN
iberica-427	340	14	.	.	PUNCT
iberica-427	341	1	department	department	NOUN
iberica-427	341	2	of	of	ADP
iberica-427	341	3	trade	trade	PROPN
iberica-427	341	4	&	&	CCONJ
iberica-427	341	5	industry	industry	NOUN
iberica-427	341	6	(	(	PUNCT
iberica-427	341	7	2004	2004	NUM
iberica-427	341	8	)	)	PUNCT
iberica-427	341	9	.	.	PUNCT
iberica-427	342	1	url	url	PROPN
iberica-427	342	2	:	:	PUNCT
iberica-427	342	3	http://www.dti.gov.uk/sectors	http://www.dti.gov.uk/sector	NOUN
iberica-427	342	4	_	_	X
iberica-427	342	5	financial.html	financial.html	X
iberica-427	343	1	[	[	X
iberica-427	343	2	22/07/2004	22/07/2004	NUM
iberica-427	343	3	)	)	PUNCT
iberica-427	343	4	]	]	PUNCT
iberica-427	343	5	dyer	dyer	NOUN
iberica-427	343	6	,	,	PUNCT
iberica-427	343	7	g.	g.	PROPN
iberica-427	343	8	(	(	PUNCT
iberica-427	343	9	1996	1996	NUM
iberica-427	343	10	)	)	PUNCT
iberica-427	343	11	.	.	PUNCT
iberica-427	344	1	advertising	advertise	VERB
iberica-427	344	2	as	as	ADP
iberica-427	344	3	communication	communication	NOUN
iberica-427	344	4	.	.	PUNCT
iberica-427	345	1	london	london	PROPN
iberica-427	345	2	/	/	SYM
iberica-427	345	3	new	new	PROPN
iberica-427	345	4	york	york	PROPN
iberica-427	345	5	:	:	PUNCT
iberica-427	345	6	routledge	routledge	VERB
iberica-427	345	7	.	.	PUNCT
iberica-427	346	1	fairclough	fairclough	PROPN
iberica-427	346	2	,	,	PUNCT
iberica-427	346	3	n.	n.	PROPN
iberica-427	346	4	(	(	PUNCT
iberica-427	346	5	1994	1994	NUM
iberica-427	346	6	)	)	PUNCT
iberica-427	346	7	.	.	PUNCT
iberica-427	347	1	discourse	discourse	NOUN
iberica-427	347	2	and	and	CCONJ
iberica-427	347	3	social	social	ADJ
iberica-427	347	4	change	change	NOUN
iberica-427	347	5	.	.	PUNCT
iberica-427	348	1	cambridge	cambridge	PROPN
iberica-427	348	2	:	:	PUNCT
iberica-427	348	3	polity	polity	NOUN
iberica-427	348	4	press	press	NOUN
iberica-427	348	5	.	.	PUNCT
iberica-427	349	1	ferraz	ferraz	PROPN
iberica-427	349	2	martínez	martínez	PROPN
iberica-427	349	3	,	,	PUNCT
iberica-427	349	4	a.	a.	NOUN
iberica-427	349	5	(	(	PUNCT
iberica-427	349	6	1993	1993	NUM
iberica-427	349	7	)	)	PUNCT
iberica-427	349	8	.	.	PUNCT
iberica-427	350	1	el	el	PROPN
iberica-427	350	2	lenguaje	lenguaje	PROPN
iberica-427	350	3	de	de	X
iberica-427	350	4	la	la	PROPN
iberica-427	350	5	publicidad	publicidad	PROPN
iberica-427	350	6	.	.	PUNCT
iberica-427	351	1	madrid	madrid	PROPN
iberica-427	351	2	:	:	PUNCT
iberica-427	351	3	arco	arco	PROPN
iberica-427	351	4	.	.	PUNCT
iberica-427	352	1	financial	financial	ADJ
iberica-427	352	2	services	service	NOUN
iberica-427	352	3	authority	authority	NOUN
iberica-427	352	4	(	(	PUNCT
iberica-427	352	5	2004	2004	NUM
iberica-427	352	6	)	)	PUNCT
iberica-427	352	7	.	.	PUNCT
iberica-427	353	1	url	url	PROPN
iberica-427	353	2	:	:	PUNCT
iberica-427	353	3	http://www.fsa.gov.uk	http://www.fsa.gov.uk	NOUN
iberica-427	354	1	[	[	X
iberica-427	354	2	19/07/2004	19/07/2004	NUM
iberica-427	354	3	]	]	X
iberica-427	354	4	.	.	PUNCT
iberica-427	354	5	jackson	jackson	PROPN
iberica-427	354	6	,	,	PUNCT
iberica-427	354	7	h.	h.	PROPN
iberica-427	354	8	(	(	PUNCT
iberica-427	354	9	1991	1991	NUM
iberica-427	354	10	)	)	PUNCT
iberica-427	354	11	.	.	PUNCT
iberica-427	355	1	words	word	NOUN
iberica-427	355	2	and	and	CCONJ
iberica-427	355	3	their	their	PRON
iberica-427	355	4	meaning	meaning	NOUN
iberica-427	355	5	.	.	PUNCT
iberica-427	356	1	london	london	PROPN
iberica-427	356	2	/	/	SYM
iberica-427	356	3	new	new	PROPN
iberica-427	356	4	york	york	PROPN
iberica-427	356	5	:	:	PUNCT
iberica-427	356	6	longman	longman	PROPN
iberica-427	356	7	.	.	PUNCT
iberica-427	356	8	jakobson	jakobson	PROPN
iberica-427	356	9	,	,	PUNCT
iberica-427	356	10	r.	r.	PROPN
iberica-427	356	11	(	(	PUNCT
iberica-427	356	12	1984	1984	NUM
iberica-427	356	13	)	)	PUNCT
iberica-427	356	14	.	.	PUNCT
iberica-427	356	15	ensayos	ensayos	PROPN
iberica-427	356	16	de	de	PROPN
iberica-427	356	17	lingüística	lingüística	PROPN
iberica-427	356	18	general	general	PROPN
iberica-427	356	19	.	.	PUNCT
iberica-427	357	1	barcelona	barcelona	PROPN
iberica-427	357	2	:	:	PUNCT
iberica-427	357	3	ariel	ariel	PROPN
iberica-427	357	4	.	.	PROPN
iberica-427	358	1	mintel	mintel	PROPN
iberica-427	358	2	international	international	PROPN
iberica-427	358	3	group	group	PROPN
iberica-427	358	4	ltd	ltd	PROPN
iberica-427	358	5	.	.	PROPN
iberica-427	358	6	(	(	PUNCT
iberica-427	358	7	2004	2004	NUM
iberica-427	358	8	)	)	PUNCT
iberica-427	358	9	.	.	PUNCT
iberica-427	359	1	effectiveness	effectiveness	NOUN
iberica-427	359	2	of	of	ADP
iberica-427	359	3	advertising	advertising	NOUN
iberica-427	359	4	and	and	CCONJ
iberica-427	359	5	promotion	promotion	NOUN
iberica-427	359	6	in	in	ADP
iberica-427	359	7	financial	financial	ADJ
iberica-427	359	8	services	service	NOUN
iberica-427	359	9	–	–	PUNCT
iberica-427	359	10	uk	uk	PROPN
iberica-427	359	11	.	.	PROPN
iberica-427	359	12	url	url	PROPN
iberica-427	359	13	:	:	PUNCT
iberica-427	359	14	http://www.the-infoshop.com	http://www.the-infoshop.com	X
iberica-427	359	15	[	[	X
iberica-427	359	16	29/07/2004	29/07/2004	NUM
iberica-427	359	17	]	]	X
iberica-427	359	18	.	.	PUNCT
iberica-427	360	1	myers	myers	PROPN
iberica-427	360	2	,	,	PUNCT
iberica-427	360	3	g.	g.	PROPN
iberica-427	360	4	(	(	PUNCT
iberica-427	360	5	1994	1994	NUM
iberica-427	360	6	)	)	PUNCT
iberica-427	360	7	.	.	PUNCT
iberica-427	361	1	words	word	NOUN
iberica-427	361	2	in	in	ADP
iberica-427	361	3	ads	ad	NOUN
iberica-427	361	4	.	.	PUNCT
iberica-427	362	1	london	london	PROPN
iberica-427	362	2	:	:	PUNCT
iberica-427	362	3	edward	edward	PROPN
iberica-427	362	4	arnold	arnold	PROPN
iberica-427	362	5	.	.	PUNCT
iberica-427	363	1	07	07	NUM
iberica-427	363	2	heather	heather	NOUN
iberica-427	363	3	adams.qxp	adams.qxp	PROPN
iberica-427	363	4	6/4/07	6/4/07	NUM
iberica-427	363	5	09:05	09:05	NUM
iberica-427	364	1	página	página	NOUN
iberica-427	364	2	144	144	NUM
iberica-427	364	3	fields	field	NOUN
iberica-427	364	4	include	include	VERB
iberica-427	364	5	the	the	DET
iberica-427	364	6	translation	translation	NOUN
iberica-427	364	7	of	of	ADP
iberica-427	364	8	advertising	advertising	NOUN
iberica-427	364	9	discourse	discourse	NOUN
iberica-427	364	10	,	,	PUNCT
iberica-427	364	11	languages	language	NOUN
iberica-427	364	12	for	for	ADP
iberica-427	364	13	specific	specific	ADJ
iberica-427	364	14	purposes	purpose	NOUN
iberica-427	364	15	,	,	PUNCT
iberica-427	364	16	audiovisual	audiovisual	ADJ
iberica-427	364	17	translation	translation	NOUN
iberica-427	364	18	and	and	CCONJ
iberica-427	364	19	the	the	DET
iberica-427	364	20	teaching	teaching	NOUN
iberica-427	364	21	of	of	ADP
iberica-427	364	22	foreign	foreign	ADJ
iberica-427	364	23	languages	language	NOUN
iberica-427	364	24	in	in	ADP
iberica-427	364	25	translation	translation	NOUN
iberica-427	364	26	studies	study	NOUN
iberica-427	364	27	.	.	PUNCT
iberica-427	365	1	notes	note	NOUN
iberica-427	365	2	1	1	NUM
iberica-427	365	3	the	the	DET
iberica-427	365	4	newspapers	newspaper	NOUN
iberica-427	365	5	mentioned	mention	VERB
iberica-427	365	6	are	be	AUX
iberica-427	365	7	the	the	DET
iberica-427	365	8	observer	observer	NOUN
iberica-427	365	9	dated	date	VERB
iberica-427	365	10	25/01/04	25/01/04	NUM
iberica-427	365	11	,	,	PUNCT
iberica-427	365	12	01/02/04	01/02/04	NUM
iberica-427	365	13	,	,	PUNCT
iberica-427	365	14	08/02/04	08/02/04	NUM
iberica-427	365	15	,	,	PUNCT
iberica-427	365	16	and	and	CCONJ
iberica-427	365	17	the	the	DET
iberica-427	365	18	independent	independent	NOUN
iberica-427	365	19	on	on	ADP
iberica-427	365	20	sunday	sunday	PROPN
iberica-427	365	21	dated	date	VERB
iberica-427	365	22	11/01/04	11/01/04	NUM
iberica-427	365	23	,	,	PUNCT
iberica-427	365	24	18/01/04	18/01/04	NUM
iberica-427	365	25	,	,	PUNCT
iberica-427	365	26	25/01/04	25/01/04	NUM
iberica-427	365	27	.	.	PUNCT
iberica-427	366	1	the	the	DET
iberica-427	366	2	advertising	advertising	NOUN
iberica-427	366	3	of	of	ADP
iberica-427	366	4	financial	financial	ADJ
iberica-427	366	5	products	product	NOUN
iberica-427	366	6	ibérica	ibérica	PROPN
iberica-427	366	7	13	13	NUM
iberica-427	366	8	[	[	PUNCT
iberica-427	366	9	2007	2007	NUM
iberica-427	366	10	]	]	PUNCT
iberica-427	366	11	:	:	PUNCT
iberica-427	366	12	123	123	NUM
iberica-427	366	13	-	-	SYM
iberica-427	366	14	146	146	NUM
iberica-427	366	15	145	145	NUM
iberica-427	366	16	07	07	NUM
iberica-427	366	17	heather	heather	NOUN
iberica-427	366	18	adams.qxp	adams.qxp	PROPN
iberica-427	366	19	6/4/07	6/4/07	NUM
iberica-427	366	20	09:05	09:05	NUM
iberica-427	367	1	página	página	PROPN
iberica-427	367	2	145	145	NUM