id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iaajah-7239	Catherine Chiugo Kanu, Ph.D; Ikechukwu Anthony Kanu, Ph.D ; Zulikat W. Abiola 	MARKETING IN PANDEMIC: THE LIVED EXPERIENCES OF SMALL BUSINESSES IN COVID-19 AND LESSONS LEARNED 	2025	21	.pdf	application/pdf	10273	623	58	Keywords: Marketing, COVID-19, Ethnography, Micro Business, Small and Medium Enterprises Introduction Globally, small businesses are experiencing a hard time due to the coronavirus pandemic (COVID-19). Unfortunately, Reports on the impact of COVID-19 indicate that small businesses have been the worst hit by the virus (ILO, 2020; Andersson et al, 2023).	cache/iaajah-7239.pdf	txt/iaajah-7239.txt