id	sid	tid	token	lemma	pos
iaajah-2838	1	1	igwebuike	igwebuike	PROPN
iaajah-2838	1	2	:	:	PUNCT
iaajah-2838	1	3	an	an	DET
iaajah-2838	1	4	african	african	ADJ
iaajah-2838	1	5	journal	journal	NOUN
iaajah-2838	1	6	of	of	ADP
iaajah-2838	1	7	arts	art	NOUN
iaajah-2838	1	8	and	and	CCONJ
iaajah-2838	1	9	humanities	humanity	NOUN
iaajah-2838	1	10	.	.	PUNCT
iaajah-2838	2	1	vol	vol	NOUN
iaajah-2838	2	2	.	.	PROPN
iaajah-2838	3	1	8	8	NUM
iaajah-2838	3	2	.	.	X
iaajah-2838	4	1	no	no	INTJ
iaajah-2838	4	2	.	.	NOUN
iaajah-2838	4	3	2	2	NUM
iaajah-2838	4	4	,	,	PUNCT
iaajah-2838	4	5	(	(	PUNCT
iaajah-2838	4	6	2022	2022	NUM
iaajah-2838	4	7	)	)	PUNCT
iaajah-2838	4	8	issn	issn	PROPN
iaajah-2838	4	9	:	:	PUNCT
iaajah-2838	4	10	24889210	24889210	NUM
iaajah-2838	4	11	(	(	PUNCT
iaajah-2838	4	12	print	print	NOUN
iaajah-2838	4	13	)	)	PUNCT
iaajah-2838	4	14	2504	2504	NUM
iaajah-2838	4	15	-	-	SYM
iaajah-2838	4	16	9038	9038	NUM
iaajah-2838	4	17	(	(	PUNCT
iaajah-2838	4	18	online	online	ADJ
iaajah-2838	4	19	)	)	PUNCT
iaajah-2838	4	20	department	department	NOUN
iaajah-2838	4	21	of	of	ADP
iaajah-2838	4	22	philosophy	philosophy	NOUN
iaajah-2838	4	23	and	and	CCONJ
iaajah-2838	4	24	religious	religious	ADJ
iaajah-2838	4	25	studies	study	NOUN
iaajah-2838	4	26	,	,	PUNCT
iaajah-2838	4	27	tansian	tansian	PROPN
iaajah-2838	4	28	university	university	NOUN
iaajah-2838	4	29	,	,	PUNCT
iaajah-2838	4	30	umunya	umunya	PROPN
iaajah-2838	4	31	207	207	NUM
iaajah-2838	4	32	the	the	DET
iaajah-2838	4	33	role	role	NOUN
iaajah-2838	4	34	of	of	ADP
iaajah-2838	4	35	advertising	advertising	NOUN
iaajah-2838	4	36	and	and	CCONJ
iaajah-2838	4	37	public	public	ADJ
iaajah-2838	4	38	relations	relation	NOUN
iaajah-2838	4	39	agencies	agency	NOUN
iaajah-2838	4	40	in	in	ADP
iaajah-2838	4	41	brand	brand	NOUN
iaajah-2838	4	42	building	building	PROPN
iaajah-2838	4	43	okoh	okoh	PROPN
iaajah-2838	4	44	samuel	samuel	PROPN
iaajah-2838	4	45	ejime	ejime	PROPN
iaajah-2838	4	46	department	department	PROPN
iaajah-2838	4	47	of	of	ADP
iaajah-2838	4	48	mass	mass	PROPN
iaajah-2838	4	49	communication	communication	NOUN
iaajah-2838	4	50	veritas	verita	NOUN
iaajah-2838	4	51	university	university	NOUN
iaajah-2838	4	52	,	,	PUNCT
iaajah-2838	4	53	bwari	bwari	NOUN
iaajah-2838	4	54	,	,	PUNCT
iaajah-2838	4	55	abuja	abuja	PROPN
iaajah-2838	4	56	okohsamuelejime@gmail.com	okohsamuelejime@gmail.com	X
iaajah-2838	5	1	doi	doi	NOUN
iaajah-2838	5	2	:	:	PUNCT
iaajah-2838	5	3	10.13140	10.13140	NUM
iaajah-2838	5	4	/	/	SYM
iaajah-2838	5	5	rg.2.2.33912.11529	rg.2.2.33912.11529	NOUN
iaajah-2838	5	6	abstract	abstract	ADJ
iaajah-2838	5	7	advertising	advertising	NOUN
iaajah-2838	5	8	and	and	CCONJ
iaajah-2838	5	9	public	public	ADJ
iaajah-2838	5	10	relations	relation	NOUN
iaajah-2838	5	11	agencies	agency	NOUN
iaajah-2838	5	12	are	be	AUX
iaajah-2838	5	13	firms	firm	NOUN
iaajah-2838	5	14	designed	design	VERB
iaajah-2838	5	15	to	to	PART
iaajah-2838	5	16	help	help	VERB
iaajah-2838	5	17	advertisers	advertiser	NOUN
iaajah-2838	5	18	grow	grow	VERB
iaajah-2838	5	19	their	their	PRON
iaajah-2838	5	20	brands	brand	NOUN
iaajah-2838	5	21	and	and	CCONJ
iaajah-2838	5	22	services	service	NOUN
iaajah-2838	5	23	,	,	PUNCT
iaajah-2838	5	24	the	the	DET
iaajah-2838	5	25	process	process	NOUN
iaajah-2838	5	26	of	of	ADP
iaajah-2838	5	27	achieving	achieve	VERB
iaajah-2838	5	28	this	this	DET
iaajah-2838	5	29	starts	start	VERB
iaajah-2838	5	30	with	with	ADP
iaajah-2838	5	31	creative	creative	ADJ
iaajah-2838	5	32	brief	brief	NOUN
iaajah-2838	5	33	from	from	ADP
iaajah-2838	5	34	the	the	DET
iaajah-2838	5	35	client	client	NOUN
iaajah-2838	5	36	to	to	ADP
iaajah-2838	5	37	the	the	DET
iaajah-2838	5	38	creative	creative	ADJ
iaajah-2838	5	39	agencies	agency	NOUN
iaajah-2838	5	40	.	.	PUNCT
iaajah-2838	6	1	the	the	DET
iaajah-2838	6	2	essence	essence	NOUN
iaajah-2838	6	3	of	of	ADP
iaajah-2838	6	4	this	this	DET
iaajah-2838	6	5	article	article	NOUN
iaajah-2838	6	6	is	be	AUX
iaajah-2838	6	7	to	to	PART
iaajah-2838	6	8	help	help	VERB
iaajah-2838	6	9	give	give	VERB
iaajah-2838	6	10	insight	insight	NOUN
iaajah-2838	6	11	into	into	ADP
iaajah-2838	6	12	how	how	SCONJ
iaajah-2838	6	13	advertising	advertising	NOUN
iaajah-2838	6	14	and	and	CCONJ
iaajah-2838	6	15	public	public	ADJ
iaajah-2838	6	16	relations	relation	NOUN
iaajah-2838	6	17	agencies	agency	NOUN
iaajah-2838	6	18	functions	function	NOUN
iaajah-2838	6	19	and	and	CCONJ
iaajah-2838	6	20	are	be	AUX
iaajah-2838	6	21	managed	manage	VERB
iaajah-2838	6	22	but	but	CCONJ
iaajah-2838	6	23	more	more	ADV
iaajah-2838	6	24	importantly	importantly	ADV
iaajah-2838	6	25	how	how	SCONJ
iaajah-2838	6	26	they	they	PRON
iaajah-2838	6	27	deploy	deploy	VERB
iaajah-2838	6	28	creative	creative	ADJ
iaajah-2838	6	29	efforts	effort	NOUN
iaajah-2838	6	30	in	in	ADP
iaajah-2838	6	31	building	build	VERB
iaajah-2838	6	32	client	client	NOUN
iaajah-2838	6	33	products	product	NOUN
iaajah-2838	6	34	and	and	CCONJ
iaajah-2838	6	35	services	service	NOUN
iaajah-2838	6	36	.	.	PUNCT
iaajah-2838	7	1	although	although	SCONJ
iaajah-2838	7	2	both	both	PRON
iaajah-2838	7	3	advertising	advertising	NOUN
iaajah-2838	7	4	and	and	CCONJ
iaajah-2838	7	5	public	public	ADJ
iaajah-2838	7	6	relations	relation	NOUN
iaajah-2838	7	7	agencies	agency	NOUN
iaajah-2838	7	8	has	have	AUX
iaajah-2838	7	9	been	be	AUX
iaajah-2838	7	10	in	in	ADP
iaajah-2838	7	11	existence	existence	NOUN
iaajah-2838	7	12	since	since	SCONJ
iaajah-2838	7	13	nigeria	nigeria	PROPN
iaajah-2838	7	14	independence	independence	NOUN
iaajah-2838	7	15	in	in	ADP
iaajah-2838	7	16	1960	1960	NUM
iaajah-2838	7	17	,	,	PUNCT
iaajah-2838	7	18	the	the	DET
iaajah-2838	7	19	professions	profession	NOUN
iaajah-2838	7	20	and	and	CCONJ
iaajah-2838	7	21	practice	practice	NOUN
iaajah-2838	7	22	has	have	AUX
iaajah-2838	7	23	evolved	evolve	VERB
iaajah-2838	7	24	over	over	ADP
iaajah-2838	7	25	the	the	DET
iaajah-2838	7	26	years	year	NOUN
iaajah-2838	7	27	,	,	PUNCT
iaajah-2838	7	28	faster	fast	ADV
iaajah-2838	7	29	than	than	SCONJ
iaajah-2838	7	30	the	the	DET
iaajah-2838	7	31	industry	industry	NOUN
iaajah-2838	7	32	envisaged	envisage	VERB
iaajah-2838	7	33	most	most	ADV
iaajah-2838	7	34	especially	especially	ADV
iaajah-2838	7	35	with	with	ADP
iaajah-2838	7	36	the	the	DET
iaajah-2838	7	37	modern	modern	ADJ
iaajah-2838	7	38	communication	communication	NOUN
iaajah-2838	7	39	tools	tool	NOUN
iaajah-2838	7	40	deployment	deployment	NOUN
iaajah-2838	7	41	to	to	PART
iaajah-2838	7	42	achieve	achieve	VERB
iaajah-2838	7	43	better	well	ADJ
iaajah-2838	7	44	and	and	CCONJ
iaajah-2838	7	45	faster	fast	ADJ
iaajah-2838	7	46	result	result	NOUN
iaajah-2838	7	47	in	in	ADP
iaajah-2838	7	48	the	the	DET
iaajah-2838	7	49	industry	industry	NOUN
iaajah-2838	7	50	.	.	PUNCT
iaajah-2838	8	1	with	with	ADP
iaajah-2838	8	2	the	the	DET
iaajah-2838	8	3	unbundling	unbundling	NOUN
iaajah-2838	8	4	of	of	ADP
iaajah-2838	8	5	mass	mass	ADJ
iaajah-2838	8	6	communication	communication	NOUN
iaajah-2838	8	7	programme	programme	NOUN
iaajah-2838	8	8	by	by	ADP
iaajah-2838	8	9	the	the	DET
iaajah-2838	8	10	national	national	PROPN
iaajah-2838	8	11	universities	universities	PROPN
iaajah-2838	8	12	commission	commission	NOUN
iaajah-2838	8	13	which	which	PRON
iaajah-2838	8	14	favoured	favour	VERB
iaajah-2838	8	15	advertising	advertising	NOUN
iaajah-2838	8	16	and	and	CCONJ
iaajah-2838	8	17	public	public	ADJ
iaajah-2838	8	18	relations	relation	NOUN
iaajah-2838	8	19	to	to	PART
iaajah-2838	8	20	stand	stand	VERB
iaajah-2838	8	21	as	as	ADP
iaajah-2838	8	22	full	full	ADJ
iaajah-2838	8	23	disciplines	discipline	NOUN
iaajah-2838	8	24	and	and	CCONJ
iaajah-2838	8	25	departments	department	NOUN
iaajah-2838	8	26	,	,	PUNCT
iaajah-2838	8	27	will	will	AUX
iaajah-2838	8	28	further	far	ADV
iaajah-2838	8	29	help	help	VERB
iaajah-2838	8	30	examine	examine	VERB
iaajah-2838	8	31	how	how	SCONJ
iaajah-2838	8	32	these	these	DET
iaajah-2838	8	33	two	two	NUM
iaajah-2838	8	34	disciplines	discipline	NOUN
iaajah-2838	8	35	help	help	VERB
iaajah-2838	8	36	build	build	VERB
iaajah-2838	8	37	strong	strong	ADJ
iaajah-2838	8	38	and	and	CCONJ
iaajah-2838	8	39	enduring	enduring	ADJ
iaajah-2838	8	40	brands	brand	NOUN
iaajah-2838	8	41	.	.	PUNCT
iaajah-2838	9	1	this	this	DET
iaajah-2838	9	2	study	study	NOUN
iaajah-2838	9	3	also	also	ADV
iaajah-2838	9	4	examined	examine	VERB
iaajah-2838	9	5	the	the	DET
iaajah-2838	9	6	requirements	requirement	NOUN
iaajah-2838	9	7	for	for	ADP
iaajah-2838	9	8	establishing	establish	VERB
iaajah-2838	9	9	the	the	DET
iaajah-2838	9	10	public	public	ADJ
iaajah-2838	9	11	relations	relation	NOUN
iaajah-2838	9	12	and	and	CCONJ
iaajah-2838	9	13	advertising	advertising	NOUN
iaajah-2838	9	14	studio	studio	NOUN
iaajah-2838	9	15	prad	prad	NOUN
iaajah-2838	9	16	for	for	ADP
iaajah-2838	9	17	mass	mass	ADJ
iaajah-2838	9	18	communication	communication	NOUN
iaajah-2838	9	19	department	department	NOUN
iaajah-2838	9	20	of	of	ADP
iaajah-2838	9	21	a	a	DET
iaajah-2838	9	22	university	university	NOUN
iaajah-2838	9	23	.	.	PUNCT
iaajah-2838	10	1	the	the	DET
iaajah-2838	10	2	importance	importance	NOUN
iaajah-2838	10	3	of	of	ADP
iaajah-2838	10	4	creative	creative	ADJ
iaajah-2838	10	5	brief	brief	NOUN
iaajah-2838	10	6	to	to	ADP
iaajah-2838	10	7	advertising	advertising	NOUN
iaajah-2838	10	8	and	and	CCONJ
iaajah-2838	10	9	public	public	ADJ
iaajah-2838	10	10	relations	relation	NOUN
iaajah-2838	10	11	agencies	agency	NOUN
iaajah-2838	10	12	from	from	ADP
iaajah-2838	10	13	clients	client	NOUN
iaajah-2838	10	14	is	be	AUX
iaajah-2838	10	15	very	very	ADV
iaajah-2838	10	16	vital	vital	ADJ
iaajah-2838	10	17	and	and	CCONJ
iaajah-2838	10	18	critical	critical	ADJ
iaajah-2838	10	19	in	in	ADP
iaajah-2838	10	20	marketing	market	VERB
iaajah-2838	10	21	communication	communication	NOUN
iaajah-2838	10	22	industry	industry	NOUN
iaajah-2838	10	23	,	,	PUNCT
iaajah-2838	10	24	because	because	SCONJ
iaajah-2838	10	25	this	this	DET
iaajah-2838	10	26	brief	brief	NOUN
iaajah-2838	10	27	is	be	AUX
iaajah-2838	10	28	the	the	DET
iaajah-2838	10	29	only	only	ADJ
iaajah-2838	10	30	document	document	NOUN
iaajah-2838	10	31	from	from	ADP
iaajah-2838	10	32	advertisers	advertiser	NOUN
iaajah-2838	10	33	that	that	PRON
iaajah-2838	10	34	help	help	VERB
iaajah-2838	10	35	creative	creative	ADJ
iaajah-2838	10	36	agency	agency	NOUN
iaajah-2838	10	37	develop	develop	VERB
iaajah-2838	10	38	marketing	marketing	NOUN
iaajah-2838	10	39	communication	communication	NOUN
iaajah-2838	10	40	strategy	strategy	NOUN
iaajah-2838	10	41	.	.	PUNCT
iaajah-2838	11	1	keywords	keyword	NOUN
iaajah-2838	11	2	:	:	PUNCT
iaajah-2838	11	3	advertising	advertising	NOUN
iaajah-2838	11	4	agency	agency	NOUN
iaajah-2838	11	5	,	,	PUNCT
iaajah-2838	11	6	public	public	ADJ
iaajah-2838	11	7	relations	relation	NOUN
iaajah-2838	11	8	agency	agency	NOUN
iaajah-2838	11	9	,	,	PUNCT
iaajah-2838	11	10	mass	mass	ADJ
iaajah-2838	11	11	communication	communication	NOUN
iaajah-2838	11	12	programme	programme	NOUN
iaajah-2838	11	13	unbundling	unbundling	NOUN
iaajah-2838	11	14	,	,	PUNCT
iaajah-2838	11	15	creative	creative	ADJ
iaajah-2838	11	16	brief	brief	NOUN
iaajah-2838	11	17	.	.	PUNCT
iaajah-2838	12	1	introduction	introduction	NOUN
iaajah-2838	12	2	the	the	DET
iaajah-2838	12	3	marketing	marketing	NOUN
iaajah-2838	12	4	communication	communication	NOUN
iaajah-2838	12	5	industry	industry	NOUN
iaajah-2838	12	6	in	in	ADP
iaajah-2838	12	7	nigeria	nigeria	PROPN
iaajah-2838	12	8	which	which	PRON
iaajah-2838	12	9	is	be	AUX
iaajah-2838	12	10	powered	power	VERB
iaajah-2838	12	11	and	and	CCONJ
iaajah-2838	12	12	nurtured	nurture	VERB
iaajah-2838	12	13	by	by	ADP
iaajah-2838	12	14	the	the	DET
iaajah-2838	12	15	activities	activity	NOUN
iaajah-2838	12	16	of	of	ADP
iaajah-2838	12	17	advertising	advertising	NOUN
iaajah-2838	12	18	and	and	CCONJ
iaajah-2838	12	19	public	public	ADJ
iaajah-2838	12	20	relations	relation	NOUN
iaajah-2838	12	21	agencies	agency	NOUN
iaajah-2838	12	22	has	have	AUX
iaajah-2838	12	23	contributed	contribute	VERB
iaajah-2838	12	24	immensely	immensely	ADV
iaajah-2838	12	25	to	to	ADP
iaajah-2838	12	26	the	the	DET
iaajah-2838	12	27	products	product	NOUN
iaajah-2838	12	28	and	and	CCONJ
iaajah-2838	12	29	brand	brand	NOUN
iaajah-2838	12	30	building	building	NOUN
iaajah-2838	12	31	efforts	effort	NOUN
iaajah-2838	12	32	in	in	ADP
iaajah-2838	12	33	the	the	DET
iaajah-2838	12	34	country	country	NOUN
iaajah-2838	12	35	.	.	PUNCT
iaajah-2838	13	1	jefkins	jefkins	PROPN
iaajah-2838	13	2	(	(	PUNCT
iaajah-2838	13	3	2000	2000	NUM
iaajah-2838	13	4	)	)	PUNCT
iaajah-2838	13	5	described	describe	VERB
iaajah-2838	13	6	advertising	advertising	NOUN
iaajah-2838	13	7	agency	agency	NOUN
iaajah-2838	13	8	as	as	ADP
iaajah-2838	13	9	a	a	DET
iaajah-2838	13	10	team	team	NOUN
iaajah-2838	13	11	of	of	ADP
iaajah-2838	13	12	experts	expert	NOUN
iaajah-2838	13	13	that	that	PRON
iaajah-2838	13	14	plan	plan	VERB
iaajah-2838	13	15	,	,	PUNCT
iaajah-2838	13	16	create	create	VERB
iaajah-2838	13	17	,	,	PUNCT
iaajah-2838	13	18	and	and	CCONJ
iaajah-2838	13	19	execute	execute	VERB
iaajah-2838	13	20	advertising	advertising	NOUN
iaajah-2838	13	21	campaign	campaign	NOUN
iaajah-2838	13	22	for	for	ADP
iaajah-2838	13	23	clients	client	NOUN
iaajah-2838	13	24	who	who	PRON
iaajah-2838	13	25	are	be	AUX
iaajah-2838	13	26	known	know	VERB
iaajah-2838	13	27	as	as	ADP
iaajah-2838	13	28	account	account	NOUN
iaajah-2838	13	29	.	.	PUNCT
iaajah-2838	14	1	the	the	DET
iaajah-2838	14	2	word	word	NOUN
iaajah-2838	14	3	igwebuike	igwebuike	PROPN
iaajah-2838	14	4	:	:	PUNCT
iaajah-2838	14	5	an	an	DET
iaajah-2838	14	6	african	african	ADJ
iaajah-2838	14	7	journal	journal	NOUN
iaajah-2838	14	8	of	of	ADP
iaajah-2838	14	9	arts	art	NOUN
iaajah-2838	14	10	and	and	CCONJ
iaajah-2838	14	11	humanities	humanity	NOUN
iaajah-2838	14	12	.	.	PUNCT
iaajah-2838	15	1	vol	vol	NOUN
iaajah-2838	15	2	.	.	PROPN
iaajah-2838	16	1	8	8	NUM
iaajah-2838	16	2	.	.	X
iaajah-2838	17	1	no	no	INTJ
iaajah-2838	17	2	.	.	NOUN
iaajah-2838	17	3	2	2	NUM
iaajah-2838	17	4	,	,	PUNCT
iaajah-2838	17	5	(	(	PUNCT
iaajah-2838	17	6	2022	2022	NUM
iaajah-2838	17	7	)	)	PUNCT
iaajah-2838	17	8	issn	issn	PROPN
iaajah-2838	17	9	:	:	PUNCT
iaajah-2838	17	10	24889210	24889210	NUM
iaajah-2838	17	11	(	(	PUNCT
iaajah-2838	17	12	print	print	NOUN
iaajah-2838	17	13	)	)	PUNCT
iaajah-2838	17	14	2504	2504	NUM
iaajah-2838	17	15	-	-	SYM
iaajah-2838	17	16	9038	9038	NUM
iaajah-2838	17	17	(	(	PUNCT
iaajah-2838	17	18	online	online	ADJ
iaajah-2838	17	19	)	)	PUNCT
iaajah-2838	17	20	department	department	NOUN
iaajah-2838	17	21	of	of	ADP
iaajah-2838	17	22	philosophy	philosophy	NOUN
iaajah-2838	17	23	and	and	CCONJ
iaajah-2838	17	24	religious	religious	ADJ
iaajah-2838	17	25	studies	study	NOUN
iaajah-2838	17	26	,	,	PUNCT
iaajah-2838	17	27	tansian	tansian	PROPN
iaajah-2838	17	28	university	university	NOUN
iaajah-2838	17	29	,	,	PUNCT
iaajah-2838	17	30	umunya	umunya	PROPN
iaajah-2838	17	31	208	208	NUM
iaajah-2838	17	32	account	account	NOUN
iaajah-2838	17	33	here	here	ADV
iaajah-2838	17	34	refers	refer	VERB
iaajah-2838	17	35	to	to	ADP
iaajah-2838	17	36	advertiser	advertiser	NOUN
iaajah-2838	17	37	,	,	PUNCT
iaajah-2838	17	38	advertising	advertising	NOUN
iaajah-2838	17	39	and	and	CCONJ
iaajah-2838	17	40	public	public	ADJ
iaajah-2838	17	41	relations	relation	NOUN
iaajah-2838	17	42	agency	agency	NOUN
iaajah-2838	17	43	call	call	NOUN
iaajah-2838	17	44	client	client	PROPN
iaajah-2838	17	45	account	account	NOUN
iaajah-2838	17	46	while	while	SCONJ
iaajah-2838	17	47	the	the	DET
iaajah-2838	17	48	agency	agency	NOUN
iaajah-2838	17	49	staff	staff	NOUN
iaajah-2838	17	50	that	that	PRON
iaajah-2838	17	51	service	service	VERB
iaajah-2838	17	52	the	the	DET
iaajah-2838	17	53	account	account	NOUN
iaajah-2838	17	54	or	or	CCONJ
iaajah-2838	17	55	advertiser	advertiser	NOUN
iaajah-2838	17	56	is	be	AUX
iaajah-2838	17	57	known	know	VERB
iaajah-2838	17	58	as	as	ADP
iaajah-2838	17	59	account	account	NOUN
iaajah-2838	17	60	executive	executive	NOUN
iaajah-2838	17	61	.	.	PUNCT
iaajah-2838	18	1	an	an	DET
iaajah-2838	18	2	account	account	NOUN
iaajah-2838	18	3	executive	executive	NOUN
iaajah-2838	18	4	in	in	ADP
iaajah-2838	18	5	an	an	DET
iaajah-2838	18	6	advertising	advertising	NOUN
iaajah-2838	18	7	agency	agency	NOUN
iaajah-2838	18	8	can	can	AUX
iaajah-2838	18	9	be	be	AUX
iaajah-2838	18	10	servicing	service	VERB
iaajah-2838	18	11	two	two	NUM
iaajah-2838	18	12	,	,	PUNCT
iaajah-2838	18	13	three	three	NUM
iaajah-2838	18	14	or	or	CCONJ
iaajah-2838	18	15	more	more	ADJ
iaajah-2838	18	16	clients	client	NOUN
iaajah-2838	18	17	that	that	SCONJ
iaajah-2838	18	18	the	the	DET
iaajah-2838	18	19	agency	agency	NOUN
iaajah-2838	18	20	is	be	AUX
iaajah-2838	18	21	working	work	VERB
iaajah-2838	18	22	for	for	ADP
iaajah-2838	18	23	.	.	PUNCT
iaajah-2838	19	1	the	the	DET
iaajah-2838	19	2	number	number	NOUN
iaajah-2838	19	3	of	of	ADP
iaajah-2838	19	4	accounts	account	NOUN
iaajah-2838	19	5	an	an	DET
iaajah-2838	19	6	agency	agency	NOUN
iaajah-2838	19	7	manages	manage	VERB
iaajah-2838	19	8	and	and	CCONJ
iaajah-2838	19	9	the	the	DET
iaajah-2838	19	10	good	good	ADJ
iaajah-2838	19	11	success	success	NOUN
iaajah-2838	19	12	stories	story	NOUN
iaajah-2838	19	13	in	in	ADP
iaajah-2838	19	14	handling	handle	VERB
iaajah-2838	19	15	these	these	DET
iaajah-2838	19	16	accounts	account	NOUN
iaajah-2838	19	17	help	help	VERB
iaajah-2838	19	18	agency	agency	NOUN
iaajah-2838	19	19	get	get	VERB
iaajah-2838	19	20	more	more	ADJ
iaajah-2838	19	21	clients	client	NOUN
iaajah-2838	19	22	,	,	PUNCT
iaajah-2838	19	23	agency	agency	NOUN
iaajah-2838	19	24	use	use	VERB
iaajah-2838	19	25	success	success	NOUN
iaajah-2838	19	26	stories	story	NOUN
iaajah-2838	19	27	around	around	ADP
iaajah-2838	19	28	accounts	account	NOUN
iaajah-2838	19	29	they	they	PRON
iaajah-2838	19	30	handle	handle	VERB
iaajah-2838	19	31	to	to	PART
iaajah-2838	19	32	showcase	showcase	VERB
iaajah-2838	19	33	and	and	CCONJ
iaajah-2838	19	34	advertise	advertise	VERB
iaajah-2838	19	35	herself	herself	PRON
iaajah-2838	19	36	,	,	PUNCT
iaajah-2838	19	37	williams	williams	PROPN
iaajah-2838	19	38	(	(	PUNCT
iaajah-2838	19	39	2004	2004	NUM
iaajah-2838	19	40	)	)	PUNCT
iaajah-2838	19	41	,	,	PUNCT
iaajah-2838	19	42	hafer	hafer	NOUN
iaajah-2838	19	43	and	and	CCONJ
iaajah-2838	19	44	white	white	ADJ
iaajah-2838	19	45	(	(	PUNCT
iaajah-2838	19	46	1976	1976	NUM
iaajah-2838	19	47	)	)	PUNCT
iaajah-2838	19	48	posited	posit	VERB
iaajah-2838	19	49	that	that	SCONJ
iaajah-2838	19	50	advertising	advertising	NOUN
iaajah-2838	19	51	firm	firm	NOUN
iaajah-2838	19	52	is	be	AUX
iaajah-2838	19	53	made	make	VERB
iaajah-2838	19	54	up	up	ADP
iaajah-2838	19	55	of	of	ADP
iaajah-2838	19	56	highly	highly	ADV
iaajah-2838	19	57	skilled	skilled	ADJ
iaajah-2838	19	58	advertising	advertising	NOUN
iaajah-2838	19	59	professionals	professional	NOUN
iaajah-2838	19	60	that	that	PRON
iaajah-2838	19	61	offer	offer	VERB
iaajah-2838	19	62	it	it	PRON
iaajah-2838	19	63	services	service	NOUN
iaajah-2838	19	64	to	to	PART
iaajah-2838	19	65	promote	promote	VERB
iaajah-2838	19	66	clients	client	NOUN
iaajah-2838	19	67	and	and	CCONJ
iaajah-2838	19	68	prospects	prospect	NOUN
iaajah-2838	19	69	brands	brand	NOUN
iaajah-2838	19	70	.	.	PUNCT
iaajah-2838	20	1	according	accord	VERB
iaajah-2838	20	2	to	to	ADP
iaajah-2838	20	3	onabajo	onabajo	PROPN
iaajah-2838	20	4	(	(	PUNCT
iaajah-2838	20	5	2011	2011	NUM
iaajah-2838	20	6	)	)	PUNCT
iaajah-2838	20	7	,	,	PUNCT
iaajah-2838	20	8	advertising	advertising	NOUN
iaajah-2838	20	9	agencies	agency	NOUN
iaajah-2838	20	10	recognition	recognition	NOUN
iaajah-2838	20	11	by	by	ADP
iaajah-2838	20	12	clients	client	NOUN
iaajah-2838	20	13	,	,	PUNCT
iaajah-2838	20	14	prospects	prospect	NOUN
iaajah-2838	20	15	and	and	CCONJ
iaajah-2838	20	16	within	within	ADP
iaajah-2838	20	17	the	the	DET
iaajah-2838	20	18	marketing	marketing	NOUN
iaajah-2838	20	19	communication	communication	NOUN
iaajah-2838	20	20	industries	industry	NOUN
iaajah-2838	20	21	is	be	AUX
iaajah-2838	20	22	propelled	propel	VERB
iaajah-2838	20	23	by	by	ADP
iaajah-2838	20	24	her	her	PRON
iaajah-2838	20	25	ability	ability	NOUN
iaajah-2838	20	26	to	to	PART
iaajah-2838	20	27	generate	generate	VERB
iaajah-2838	20	28	fresh	fresh	ADJ
iaajah-2838	20	29	,	,	PUNCT
iaajah-2838	20	30	unique	unique	ADJ
iaajah-2838	20	31	and	and	CCONJ
iaajah-2838	20	32	creative	creative	ADJ
iaajah-2838	20	33	ideas	idea	NOUN
iaajah-2838	20	34	in	in	ADP
iaajah-2838	20	35	solving	solve	VERB
iaajah-2838	20	36	client	client	NOUN
iaajah-2838	20	37	’s	’s	PART
iaajah-2838	20	38	communication	communication	NOUN
iaajah-2838	20	39	problems	problem	NOUN
iaajah-2838	20	40	.	.	PUNCT
iaajah-2838	21	1	deploying	deploy	VERB
iaajah-2838	21	2	creativity	creativity	NOUN
iaajah-2838	21	3	in	in	ADP
iaajah-2838	21	4	producing	produce	VERB
iaajah-2838	21	5	client	client	NOUN
iaajah-2838	21	6	’s	’s	PART
iaajah-2838	21	7	advertisement	advertisement	NOUN
iaajah-2838	21	8	materials	material	NOUN
iaajah-2838	21	9	and	and	CCONJ
iaajah-2838	21	10	exposing	expose	VERB
iaajah-2838	21	11	such	such	ADJ
iaajah-2838	21	12	materials	material	NOUN
iaajah-2838	21	13	through	through	ADP
iaajah-2838	21	14	the	the	DET
iaajah-2838	21	15	right	right	ADJ
iaajah-2838	21	16	media	medium	NOUN
iaajah-2838	21	17	to	to	ADP
iaajah-2838	21	18	the	the	DET
iaajah-2838	21	19	right	right	ADJ
iaajah-2838	21	20	audience	audience	NOUN
iaajah-2838	21	21	says	say	VERB
iaajah-2838	21	22	a	a	DET
iaajah-2838	21	23	lot	lot	NOUN
iaajah-2838	21	24	about	about	ADP
iaajah-2838	21	25	an	an	DET
iaajah-2838	21	26	advertising	advertising	NOUN
iaajah-2838	21	27	agency	agency	NOUN
iaajah-2838	21	28	,	,	PUNCT
iaajah-2838	21	29	having	have	VERB
iaajah-2838	21	30	advertising	advertising	NOUN
iaajah-2838	21	31	experts	expert	NOUN
iaajah-2838	21	32	in	in	ADP
iaajah-2838	21	33	the	the	DET
iaajah-2838	21	34	agency	agency	NOUN
iaajah-2838	21	35	make	make	VERB
iaajah-2838	21	36	this	this	PRON
iaajah-2838	21	37	possible	possible	ADJ
iaajah-2838	21	38	.	.	PUNCT
iaajah-2838	22	1	gamblien	gamblien	NOUN
iaajah-2838	22	2	(	(	PUNCT
iaajah-2838	22	3	1970	1970	NUM
iaajah-2838	22	4	)	)	PUNCT
iaajah-2838	22	5	advertising	advertising	NOUN
iaajah-2838	22	6	agency	agency	NOUN
iaajah-2838	22	7	is	be	AUX
iaajah-2838	22	8	dependent	dependent	ADJ
iaajah-2838	22	9	on	on	ADP
iaajah-2838	22	10	creative	creative	ADJ
iaajah-2838	22	11	people	people	NOUN
iaajah-2838	22	12	who	who	PRON
iaajah-2838	22	13	specialised	specialise	VERB
iaajah-2838	22	14	in	in	ADP
iaajah-2838	22	15	the	the	DET
iaajah-2838	22	16	development	development	NOUN
iaajah-2838	22	17	and	and	CCONJ
iaajah-2838	22	18	preparations	preparation	NOUN
iaajah-2838	22	19	of	of	ADP
iaajah-2838	22	20	advertising	advertising	NOUN
iaajah-2838	22	21	plans	plan	NOUN
iaajah-2838	22	22	.	.	PUNCT
iaajah-2838	23	1	apcon	apcon	PROPN
iaajah-2838	23	2	is	be	AUX
iaajah-2838	23	3	the	the	DET
iaajah-2838	23	4	regulatory	regulatory	ADJ
iaajah-2838	23	5	body	body	NOUN
iaajah-2838	23	6	for	for	ADP
iaajah-2838	23	7	advertising	advertising	NOUN
iaajah-2838	23	8	agencies	agency	NOUN
iaajah-2838	23	9	and	and	CCONJ
iaajah-2838	23	10	practitioners	practitioner	NOUN
iaajah-2838	23	11	in	in	ADP
iaajah-2838	23	12	nigeria	nigeria	PROPN
iaajah-2838	23	13	public	public	PROPN
iaajah-2838	23	14	relations	relation	NOUN
iaajah-2838	23	15	agency	agency	NOUN
iaajah-2838	23	16	has	have	VERB
iaajah-2838	23	17	experts	expert	NOUN
iaajah-2838	23	18	in	in	ADP
iaajah-2838	23	19	the	the	DET
iaajah-2838	23	20	area	area	NOUN
iaajah-2838	23	21	of	of	ADP
iaajah-2838	23	22	publicity	publicity	NOUN
iaajah-2838	23	23	and	and	CCONJ
iaajah-2838	23	24	with	with	ADP
iaajah-2838	23	25	the	the	DET
iaajah-2838	23	26	ability	ability	NOUN
iaajah-2838	23	27	to	to	PART
iaajah-2838	23	28	generate	generate	VERB
iaajah-2838	23	29	events	event	NOUN
iaajah-2838	23	30	that	that	PRON
iaajah-2838	23	31	will	will	AUX
iaajah-2838	23	32	be	be	AUX
iaajah-2838	23	33	driven	drive	VERB
iaajah-2838	23	34	by	by	ADP
iaajah-2838	23	35	media	medium	NOUN
iaajah-2838	23	36	exposure	exposure	NOUN
iaajah-2838	23	37	.	.	PUNCT
iaajah-2838	24	1	these	these	DET
iaajah-2838	24	2	events	event	NOUN
iaajah-2838	24	3	relevance	relevance	NOUN
iaajah-2838	24	4	are	be	AUX
iaajah-2838	24	5	determined	determine	VERB
iaajah-2838	24	6	by	by	ADP
iaajah-2838	24	7	the	the	DET
iaajah-2838	24	8	media	medium	NOUN
iaajah-2838	24	9	slots	slot	NOUN
iaajah-2838	24	10	and	and	CCONJ
iaajah-2838	24	11	exposure	exposure	NOUN
iaajah-2838	24	12	provided	provide	VERB
iaajah-2838	24	13	by	by	ADP
iaajah-2838	24	14	the	the	DET
iaajah-2838	24	15	public	public	ADJ
iaajah-2838	24	16	relations	relation	NOUN
iaajah-2838	24	17	experts	expert	NOUN
iaajah-2838	24	18	that	that	PRON
iaajah-2838	24	19	developed	develop	VERB
iaajah-2838	24	20	them	they	PRON
iaajah-2838	24	21	for	for	ADP
iaajah-2838	24	22	a	a	DET
iaajah-2838	24	23	client	client	NOUN
iaajah-2838	24	24	.	.	PUNCT
iaajah-2838	25	1	some	some	PRON
iaajah-2838	25	2	of	of	ADP
iaajah-2838	25	3	these	these	PRON
iaajah-2838	25	4	well	well	ADV
iaajah-2838	25	5	thought	think	VERB
iaajah-2838	25	6	out	out	ADP
iaajah-2838	25	7	events	event	NOUN
iaajah-2838	25	8	can	can	AUX
iaajah-2838	25	9	be	be	AUX
iaajah-2838	25	10	tv	tv	NOUN
iaajah-2838	25	11	or	or	CCONJ
iaajah-2838	25	12	radio	radio	NOUN
iaajah-2838	25	13	programme	programme	NOUN
iaajah-2838	25	14	,	,	PUNCT
iaajah-2838	25	15	big	big	ADJ
iaajah-2838	25	16	brother	brother	NOUN
iaajah-2838	25	17	naija	naija	PROPN
iaajah-2838	25	18	,	,	PUNCT
iaajah-2838	25	19	nigeria	nigeria	PROPN
iaajah-2838	25	20	idol	idol	NOUN
iaajah-2838	25	21	and	and	CCONJ
iaajah-2838	25	22	events	event	NOUN
iaajah-2838	25	23	around	around	ADP
iaajah-2838	25	24	women	woman	NOUN
iaajah-2838	25	25	day	day	NOUN
iaajah-2838	25	26	,	,	PUNCT
iaajah-2838	25	27	environment	environment	NOUN
iaajah-2838	25	28	day	day	NOUN
iaajah-2838	25	29	or	or	CCONJ
iaajah-2838	25	30	cancer	cancer	NOUN
iaajah-2838	25	31	day	day	NOUN
iaajah-2838	25	32	.	.	PUNCT
iaajah-2838	26	1	public	public	ADJ
iaajah-2838	26	2	relations	relation	NOUN
iaajah-2838	26	3	agency	agency	NOUN
iaajah-2838	26	4	help	help	VERB
iaajah-2838	26	5	build	build	VERB
iaajah-2838	26	6	activities	activity	NOUN
iaajah-2838	26	7	on	on	ADP
iaajah-2838	26	8	behalf	behalf	NOUN
iaajah-2838	26	9	of	of	ADP
iaajah-2838	26	10	client	client	NOUN
iaajah-2838	26	11	around	around	ADP
iaajah-2838	26	12	chosen	choose	VERB
iaajah-2838	26	13	event	event	NOUN
iaajah-2838	26	14	with	with	ADP
iaajah-2838	26	15	the	the	DET
iaajah-2838	26	16	logo	logo	NOUN
iaajah-2838	26	17	,	,	PUNCT
iaajah-2838	26	18	colour	colour	NOUN
iaajah-2838	26	19	and	and	CCONJ
iaajah-2838	26	20	other	other	ADJ
iaajah-2838	26	21	objects	object	NOUN
iaajah-2838	26	22	that	that	PRON
iaajah-2838	26	23	represent	represent	VERB
iaajah-2838	26	24	the	the	DET
iaajah-2838	26	25	sponsor	sponsor	NOUN
iaajah-2838	26	26	.	.	PUNCT
iaajah-2838	27	1	the	the	DET
iaajah-2838	27	2	media	medium	NOUN
iaajah-2838	27	3	will	will	AUX
iaajah-2838	27	4	then	then	ADV
iaajah-2838	27	5	be	be	AUX
iaajah-2838	27	6	invited	invite	VERB
iaajah-2838	27	7	to	to	PART
iaajah-2838	27	8	cover	cover	VERB
iaajah-2838	27	9	the	the	DET
iaajah-2838	27	10	event	event	NOUN
iaajah-2838	27	11	with	with	ADP
iaajah-2838	27	12	different	different	ADJ
iaajah-2838	27	13	story	story	NOUN
iaajah-2838	27	14	angles	angle	NOUN
iaajah-2838	27	15	for	for	ADP
iaajah-2838	27	16	a	a	DET
iaajah-2838	27	17	particular	particular	ADJ
iaajah-2838	27	18	event	event	NOUN
iaajah-2838	27	19	in	in	ADP
iaajah-2838	27	20	order	order	NOUN
iaajah-2838	27	21	to	to	PART
iaajah-2838	27	22	give	give	VERB
iaajah-2838	27	23	maximum	maximum	ADJ
iaajah-2838	27	24	publicity	publicity	NOUN
iaajah-2838	27	25	in	in	ADP
iaajah-2838	27	26	favour	favour	NOUN
iaajah-2838	27	27	of	of	ADP
iaajah-2838	27	28	the	the	DET
iaajah-2838	27	29	client	client	NOUN
iaajah-2838	27	30	.	.	PUNCT
iaajah-2838	28	1	nigerian	nigerian	PROPN
iaajah-2838	28	2	institute	institute	PROPN
iaajah-2838	28	3	of	of	ADP
iaajah-2838	28	4	public	public	ADJ
iaajah-2838	28	5	relations	relation	NOUN
iaajah-2838	28	6	nipr	nipr	NOUN
iaajah-2838	28	7	,	,	PUNCT
iaajah-2838	28	8	is	be	AUX
iaajah-2838	28	9	saddled	saddle	VERB
iaajah-2838	28	10	with	with	ADP
iaajah-2838	28	11	the	the	DET
iaajah-2838	28	12	responsibility	responsibility	NOUN
iaajah-2838	28	13	of	of	ADP
iaajah-2838	28	14	regulating	regulate	VERB
iaajah-2838	28	15	public	public	ADJ
iaajah-2838	28	16	relations	relation	NOUN
iaajah-2838	28	17	practice	practice	NOUN
iaajah-2838	28	18	in	in	ADP
iaajah-2838	28	19	nigeria	nigeria	PROPN
iaajah-2838	28	20	.	.	PUNCT
iaajah-2838	29	1	the	the	DET
iaajah-2838	29	2	institute	institute	NOUN
iaajah-2838	29	3	has	have	VERB
iaajah-2838	29	4	the	the	DET
iaajah-2838	29	5	power	power	NOUN
iaajah-2838	29	6	to	to	PART
iaajah-2838	29	7	register	register	VERB
iaajah-2838	29	8	and	and	CCONJ
iaajah-2838	29	9	determine	determine	VERB
iaajah-2838	29	10	who	who	PRON
iaajah-2838	29	11	should	should	AUX
iaajah-2838	29	12	be	be	AUX
iaajah-2838	29	13	a	a	DET
iaajah-2838	29	14	practitioner	practitioner	NOUN
iaajah-2838	29	15	,	,	PUNCT
iaajah-2838	29	16	regulate	regulate	VERB
iaajah-2838	29	17	the	the	DET
iaajah-2838	29	18	practice	practice	NOUN
iaajah-2838	29	19	of	of	ADP
iaajah-2838	29	20	public	public	ADJ
iaajah-2838	29	21	relations	relation	NOUN
iaajah-2838	29	22	and	and	CCONJ
iaajah-2838	29	23	monitor	monitor	VERB
iaajah-2838	29	24	professionals	professional	NOUN
iaajah-2838	29	25	conduct	conduct	VERB
iaajah-2838	29	26	asemah	asemah	NOUN
iaajah-2838	29	27	,	,	PUNCT
iaajah-2838	29	28	kente	kente	NOUN
iaajah-2838	29	29	,	,	PUNCT
iaajah-2838	29	30	nkwam	nkwam	ADJ
iaajah-2838	29	31	-	-	PUNCT
iaajah-2838	29	32	uwaoma	uwaoma	PROPN
iaajah-2838	29	33	&	&	CCONJ
iaajah-2838	29	34	amah	amah	PROPN
iaajah-2838	29	35	(	(	PUNCT
iaajah-2838	29	36	2021	2021	NUM
iaajah-2838	29	37	)	)	PUNCT
iaajah-2838	29	38	.	.	PUNCT
iaajah-2838	30	1	p304	p304	PROPN
iaajah-2838	30	2	.	.	PUNCT
iaajah-2838	30	3	public	public	ADJ
iaajah-2838	30	4	relations	relation	NOUN
iaajah-2838	30	5	consultants	consultant	NOUN
iaajah-2838	30	6	’	'	PUNCT
iaajah-2838	30	7	association	association	NOUN
iaajah-2838	30	8	of	of	ADP
iaajah-2838	30	9	nigeria	nigeria	PROPN
iaajah-2838	30	10	defined	define	VERB
iaajah-2838	30	11	pr	pr	NOUN
iaajah-2838	30	12	practice	practice	NOUN
iaajah-2838	30	13	as	as	ADP
iaajah-2838	30	14	the	the	DET
iaajah-2838	30	15	provision	provision	NOUN
iaajah-2838	30	16	of	of	ADP
iaajah-2838	30	17	specified	specify	VERB
iaajah-2838	30	18	technical	technical	ADJ
iaajah-2838	30	19	and	and	CCONJ
iaajah-2838	30	20	creative	creative	ADJ
iaajah-2838	30	21	services	service	NOUN
iaajah-2838	30	22	by	by	ADP
iaajah-2838	30	23	an	an	DET
iaajah-2838	30	24	individual	individual	NOUN
iaajah-2838	30	25	or	or	CCONJ
iaajah-2838	30	26	group	group	NOUN
iaajah-2838	30	27	of	of	ADP
iaajah-2838	30	28	individuals	individual	NOUN
iaajah-2838	30	29	qualified	qualify	VERB
iaajah-2838	30	30	by	by	ADP
iaajah-2838	30	31	reason	reason	NOUN
iaajah-2838	30	32	of	of	ADP
iaajah-2838	30	33	experience	experience	NOUN
iaajah-2838	30	34	or	or	CCONJ
iaajah-2838	30	35	training	training	NOUN
iaajah-2838	30	36	with	with	ADP
iaajah-2838	30	37	legal	legal	ADJ
iaajah-2838	30	38	backing	backing	NOUN
iaajah-2838	30	39	.	.	PUNCT
iaajah-2838	31	1	asemah	asemah	PROPN
iaajah-2838	31	2	,	,	PUNCT
iaajah-2838	31	3	kente	kente	NOUN
iaajah-2838	31	4	,	,	PUNCT
iaajah-2838	31	5	nkwam	nkwam	ADJ
iaajah-2838	31	6	-	-	PUNCT
iaajah-2838	31	7	uwaoma	uwaoma	PROPN
iaajah-2838	31	8	&	&	CCONJ
iaajah-2838	31	9	amah	amah	PROPN
iaajah-2838	31	10	(	(	PUNCT
iaajah-2838	31	11	2021	2021	NUM
iaajah-2838	31	12	,	,	PUNCT
iaajah-2838	31	13	p308	p308	NUM
iaajah-2838	31	14	)	)	PUNCT
iaajah-2838	31	15	.	.	PUNCT
iaajah-2838	32	1	igwebuike	igwebuike	NOUN
iaajah-2838	32	2	:	:	PUNCT
iaajah-2838	32	3	an	an	DET
iaajah-2838	32	4	african	african	ADJ
iaajah-2838	32	5	journal	journal	NOUN
iaajah-2838	32	6	of	of	ADP
iaajah-2838	32	7	arts	art	NOUN
iaajah-2838	32	8	and	and	CCONJ
iaajah-2838	32	9	humanities	humanity	NOUN
iaajah-2838	32	10	.	.	PUNCT
iaajah-2838	33	1	vol	vol	NOUN
iaajah-2838	33	2	.	.	PROPN
iaajah-2838	34	1	8	8	NUM
iaajah-2838	34	2	.	.	X
iaajah-2838	35	1	no	no	INTJ
iaajah-2838	35	2	.	.	NOUN
iaajah-2838	35	3	2	2	NUM
iaajah-2838	35	4	,	,	PUNCT
iaajah-2838	35	5	(	(	PUNCT
iaajah-2838	35	6	2022	2022	NUM
iaajah-2838	35	7	)	)	PUNCT
iaajah-2838	35	8	issn	issn	PROPN
iaajah-2838	35	9	:	:	PUNCT
iaajah-2838	35	10	24889210	24889210	NUM
iaajah-2838	35	11	(	(	PUNCT
iaajah-2838	35	12	print	print	NOUN
iaajah-2838	35	13	)	)	PUNCT
iaajah-2838	35	14	2504	2504	NUM
iaajah-2838	35	15	-	-	SYM
iaajah-2838	35	16	9038	9038	NUM
iaajah-2838	35	17	(	(	PUNCT
iaajah-2838	35	18	online	online	ADJ
iaajah-2838	35	19	)	)	PUNCT
iaajah-2838	35	20	department	department	NOUN
iaajah-2838	35	21	of	of	ADP
iaajah-2838	35	22	philosophy	philosophy	NOUN
iaajah-2838	35	23	and	and	CCONJ
iaajah-2838	35	24	religious	religious	ADJ
iaajah-2838	35	25	studies	study	NOUN
iaajah-2838	35	26	,	,	PUNCT
iaajah-2838	35	27	tansian	tansian	PROPN
iaajah-2838	35	28	university	university	NOUN
iaajah-2838	35	29	,	,	PUNCT
iaajah-2838	35	30	umunya	umunya	PROPN
iaajah-2838	35	31	209	209	NUM
iaajah-2838	35	32	public	public	ADJ
iaajah-2838	35	33	relations	relation	NOUN
iaajah-2838	35	34	agency	agency	NOUN
iaajah-2838	35	35	according	accord	VERB
iaajah-2838	35	36	to	to	ADP
iaajah-2838	35	37	tuckerhall.com	tuckerhall.com	NUM
iaajah-2838	35	38	,	,	PUNCT
iaajah-2838	35	39	is	be	AUX
iaajah-2838	35	40	a	a	DET
iaajah-2838	35	41	communication	communication	NOUN
iaajah-2838	35	42	firm	firm	NOUN
iaajah-2838	35	43	that	that	PRON
iaajah-2838	35	44	works	work	VERB
iaajah-2838	35	45	to	to	PART
iaajah-2838	35	46	influence	influence	VERB
iaajah-2838	35	47	public	public	ADJ
iaajah-2838	35	48	opinion	opinion	NOUN
iaajah-2838	35	49	about	about	ADP
iaajah-2838	35	50	businesses	business	NOUN
iaajah-2838	35	51	and	and	CCONJ
iaajah-2838	35	52	their	their	PRON
iaajah-2838	35	53	products	product	NOUN
iaajah-2838	35	54	.	.	PUNCT
iaajah-2838	36	1	forbes.com	forbes.com	X
iaajah-2838	36	2	(	(	PUNCT
iaajah-2838	36	3	2013	2013	NUM
iaajah-2838	36	4	)	)	PUNCT
iaajah-2838	36	5	public	public	ADJ
iaajah-2838	36	6	relations	relation	NOUN
iaajah-2838	36	7	agency	agency	NOUN
iaajah-2838	36	8	promote	promote	VERB
iaajah-2838	36	9	companies	company	NOUN
iaajah-2838	36	10	or	or	CCONJ
iaajah-2838	36	11	individuals	individual	NOUN
iaajah-2838	36	12	via	via	ADP
iaajah-2838	36	13	editorial	editorial	ADJ
iaajah-2838	36	14	coverage	coverage	NOUN
iaajah-2838	36	15	.	.	PUNCT
iaajah-2838	37	1	this	this	PRON
iaajah-2838	37	2	comes	come	VERB
iaajah-2838	37	3	in	in	ADP
iaajah-2838	37	4	form	form	NOUN
iaajah-2838	37	5	free	free	ADJ
iaajah-2838	37	6	publicity	publicity	NOUN
iaajah-2838	37	7	on	on	ADP
iaajah-2838	37	8	pages	page	NOUN
iaajah-2838	37	9	of	of	ADP
iaajah-2838	37	10	newspapers	newspaper	NOUN
iaajah-2838	37	11	,	,	PUNCT
iaajah-2838	37	12	newsletters	newsletter	NOUN
iaajah-2838	37	13	,	,	PUNCT
iaajah-2838	37	14	t	t	PROPN
iaajah-2838	37	15	programmes	programme	NOUN
iaajah-2838	37	16	.	.	PUNCT
iaajah-2838	38	1	radio	radio	NOUN
iaajah-2838	38	2	programmes	programme	NOUN
iaajah-2838	38	3	and	and	CCONJ
iaajah-2838	38	4	websites	website	NOUN
iaajah-2838	38	5	.	.	PUNCT
iaajah-2838	39	1	the	the	DET
iaajah-2838	39	2	editorial	editorial	ADJ
iaajah-2838	39	3	coverage	coverage	NOUN
iaajah-2838	39	4	part	part	NOUN
iaajah-2838	39	5	of	of	ADP
iaajah-2838	39	6	it	it	PRON
iaajah-2838	39	7	means	mean	VERB
iaajah-2838	39	8	comes	come	VERB
iaajah-2838	39	9	with	with	ADP
iaajah-2838	39	10	third	third	ADJ
iaajah-2838	39	11	party	party	NOUN
iaajah-2838	39	12	endorsement	endorsement	NOUN
iaajah-2838	39	13	which	which	PRON
iaajah-2838	39	14	gave	give	VERB
iaajah-2838	39	15	it	it	PRON
iaajah-2838	39	16	credibility	credibility	NOUN
iaajah-2838	39	17	.	.	PUNCT
iaajah-2838	40	1	theoretical	theoretical	ADJ
iaajah-2838	40	2	framework	framework	NOUN
iaajah-2838	40	3	this	this	DET
iaajah-2838	40	4	work	work	NOUN
iaajah-2838	40	5	aligned	align	VERB
iaajah-2838	40	6	with	with	ADP
iaajah-2838	40	7	agency	agency	NOUN
iaajah-2838	40	8	relationship	relationship	NOUN
iaajah-2838	40	9	theory	theory	NOUN
iaajah-2838	40	10	by	by	ADP
iaajah-2838	40	11	eisenhardt	eisenhardt	PROPN
iaajah-2838	40	12	(	(	PUNCT
iaajah-2838	40	13	1989	1989	NUM
iaajah-2838	40	14	)	)	PUNCT
iaajah-2838	40	15	which	which	PRON
iaajah-2838	40	16	stated	state	VERB
iaajah-2838	40	17	that	that	SCONJ
iaajah-2838	40	18	agreement	agreement	NOUN
iaajah-2838	40	19	is	be	AUX
iaajah-2838	40	20	established	establish	VERB
iaajah-2838	40	21	between	between	ADP
iaajah-2838	40	22	an	an	DET
iaajah-2838	40	23	advertising	advertising	NOUN
iaajah-2838	40	24	agency	agency	NOUN
iaajah-2838	40	25	and	and	CCONJ
iaajah-2838	40	26	an	an	DET
iaajah-2838	40	27	advertiser	advertiser	NOUN
iaajah-2838	40	28	,	,	PUNCT
iaajah-2838	40	29	when	when	SCONJ
iaajah-2838	40	30	the	the	DET
iaajah-2838	40	31	later	later	ADV
iaajah-2838	40	32	gets	get	VERB
iaajah-2838	40	33	the	the	DET
iaajah-2838	40	34	blessing	blessing	NOUN
iaajah-2838	40	35	of	of	ADP
iaajah-2838	40	36	the	the	DET
iaajah-2838	40	37	former	former	ADJ
iaajah-2838	40	38	to	to	PART
iaajah-2838	40	39	develop	develop	VERB
iaajah-2838	40	40	a	a	DET
iaajah-2838	40	41	creative	creative	ADJ
iaajah-2838	40	42	material	material	NOUN
iaajah-2838	40	43	,	,	PUNCT
iaajah-2838	40	44	determine	determine	VERB
iaajah-2838	40	45	the	the	DET
iaajah-2838	40	46	best	good	ADJ
iaajah-2838	40	47	media	medium	NOUN
iaajah-2838	40	48	to	to	PART
iaajah-2838	40	49	expose	expose	VERB
iaajah-2838	40	50	it	it	PRON
iaajah-2838	40	51	based	base	VERB
iaajah-2838	40	52	on	on	ADP
iaajah-2838	40	53	the	the	DET
iaajah-2838	40	54	advertiser	advertiser	NOUN
iaajah-2838	40	55	’s	’s	PART
iaajah-2838	40	56	approval	approval	NOUN
iaajah-2838	40	57	and	and	CCONJ
iaajah-2838	40	58	such	such	ADJ
iaajah-2838	40	59	material	material	NOUN
iaajah-2838	40	60	exposed	expose	VERB
iaajah-2838	40	61	.	.	PUNCT
iaajah-2838	41	1	agency	agency	NOUN
iaajah-2838	41	2	relationship	relationship	NOUN
iaajah-2838	41	3	theory	theory	NOUN
iaajah-2838	41	4	opined	opine	VERB
iaajah-2838	41	5	that	that	SCONJ
iaajah-2838	41	6	advertising	advertising	NOUN
iaajah-2838	41	7	agency	agency	NOUN
iaajah-2838	41	8	must	must	AUX
iaajah-2838	41	9	take	take	VERB
iaajah-2838	41	10	the	the	DET
iaajah-2838	41	11	interest	interest	NOUN
iaajah-2838	41	12	of	of	ADP
iaajah-2838	41	13	the	the	DET
iaajah-2838	41	14	advertiser	advertiser	NOUN
iaajah-2838	41	15	far	far	ADV
iaajah-2838	41	16	higher	high	ADJ
iaajah-2838	41	17	than	than	ADP
iaajah-2838	41	18	her	her	PRON
iaajah-2838	41	19	own	own	ADJ
iaajah-2838	41	20	in	in	ADP
iaajah-2838	41	21	all	all	DET
iaajah-2838	41	22	business	business	NOUN
iaajah-2838	41	23	transactions	transaction	NOUN
iaajah-2838	41	24	she	she	PRON
iaajah-2838	41	25	carries	carry	VERB
iaajah-2838	41	26	out	out	ADP
iaajah-2838	41	27	on	on	ADP
iaajah-2838	41	28	behalf	behalf	NOUN
iaajah-2838	41	29	of	of	ADP
iaajah-2838	41	30	the	the	DET
iaajah-2838	41	31	principal	principal	NOUN
iaajah-2838	41	32	.	.	PUNCT
iaajah-2838	42	1	system	system	NOUN
iaajah-2838	42	2	theory	theory	NOUN
iaajah-2838	42	3	of	of	ADP
iaajah-2838	42	4	public	public	ADJ
iaajah-2838	42	5	relations	relation	NOUN
iaajah-2838	42	6	also	also	ADV
iaajah-2838	42	7	apply	apply	VERB
iaajah-2838	42	8	to	to	ADP
iaajah-2838	42	9	this	this	DET
iaajah-2838	42	10	study	study	NOUN
iaajah-2838	42	11	.	.	PUNCT
iaajah-2838	43	1	system	system	NOUN
iaajah-2838	43	2	theory	theory	NOUN
iaajah-2838	43	3	by	by	ADP
iaajah-2838	43	4	ludwig	ludwig	PROPN
iaajah-2838	43	5	von	von	PROPN
iaajah-2838	43	6	bertalanffy	bertalanffy	PROPN
iaajah-2838	43	7	(	(	PUNCT
iaajah-2838	43	8	1940	1940	NUM
iaajah-2838	43	9	)	)	PUNCT
iaajah-2838	43	10	as	as	SCONJ
iaajah-2838	43	11	it	it	PRON
iaajah-2838	43	12	relates	relate	VERB
iaajah-2838	43	13	to	to	ADP
iaajah-2838	43	14	public	public	ADJ
iaajah-2838	43	15	relations	relation	NOUN
iaajah-2838	43	16	states	state	NOUN
iaajah-2838	43	17	that	that	SCONJ
iaajah-2838	43	18	practitioners	practitioner	NOUN
iaajah-2838	43	19	should	should	AUX
iaajah-2838	43	20	all	all	DET
iaajah-2838	43	21	the	the	DET
iaajah-2838	43	22	time	time	NOUN
iaajah-2838	43	23	put	put	VERB
iaajah-2838	43	24	into	into	ADP
iaajah-2838	43	25	consideration	consideration	NOUN
iaajah-2838	43	26	developments	development	NOUN
iaajah-2838	43	27	within	within	ADP
iaajah-2838	43	28	their	their	PRON
iaajah-2838	43	29	environment	environment	NOUN
iaajah-2838	43	30	and	and	CCONJ
iaajah-2838	43	31	apply	apply	VERB
iaajah-2838	43	32	to	to	ADP
iaajah-2838	43	33	the	the	DET
iaajah-2838	43	34	practice	practice	NOUN
iaajah-2838	43	35	of	of	ADP
iaajah-2838	43	36	public	public	ADJ
iaajah-2838	43	37	relations	relation	NOUN
iaajah-2838	43	38	,	,	PUNCT
iaajah-2838	43	39	it	it	PRON
iaajah-2838	43	40	stated	state	VERB
iaajah-2838	43	41	the	the	DET
iaajah-2838	43	42	importance	importance	NOUN
iaajah-2838	43	43	of	of	ADP
iaajah-2838	43	44	putting	put	VERB
iaajah-2838	43	45	in	in	ADP
iaajah-2838	43	46	place	place	NOUN
iaajah-2838	43	47	the	the	DET
iaajah-2838	43	48	right	right	ADJ
iaajah-2838	43	49	mechanism	mechanism	NOUN
iaajah-2838	43	50	to	to	PART
iaajah-2838	43	51	measure	measure	VERB
iaajah-2838	43	52	the	the	DET
iaajah-2838	43	53	right	right	ADJ
iaajah-2838	43	54	audience	audience	NOUN
iaajah-2838	43	55	feedback	feedback	NOUN
iaajah-2838	43	56	in	in	ADP
iaajah-2838	43	57	all	all	DET
iaajah-2838	43	58	publicity	publicity	NOUN
iaajah-2838	43	59	efforts	effort	NOUN
iaajah-2838	43	60	.	.	PUNCT
iaajah-2838	44	1	according	accord	VERB
iaajah-2838	44	2	to	to	ADP
iaajah-2838	44	3	the	the	DET
iaajah-2838	44	4	theory	theory	NOUN
iaajah-2838	44	5	,	,	PUNCT
iaajah-2838	44	6	the	the	DET
iaajah-2838	44	7	human	human	ADJ
iaajah-2838	44	8	environment	environment	NOUN
iaajah-2838	44	9	is	be	AUX
iaajah-2838	44	10	not	not	PART
iaajah-2838	44	11	only	only	ADV
iaajah-2838	44	12	dynamic	dynamic	ADJ
iaajah-2838	44	13	but	but	CCONJ
iaajah-2838	44	14	progressive	progressive	ADJ
iaajah-2838	44	15	so	so	ADV
iaajah-2838	44	16	public	public	ADJ
iaajah-2838	44	17	relations	relation	NOUN
iaajah-2838	44	18	agency	agency	NOUN
iaajah-2838	44	19	should	should	AUX
iaajah-2838	44	20	continue	continue	VERB
iaajah-2838	44	21	embrace	embrace	VERB
iaajah-2838	44	22	modern	modern	ADJ
iaajah-2838	44	23	tools	tool	NOUN
iaajah-2838	44	24	to	to	PART
iaajah-2838	44	25	achieve	achieve	VERB
iaajah-2838	44	26	good	good	ADJ
iaajah-2838	44	27	result	result	NOUN
iaajah-2838	44	28	.	.	PUNCT
iaajah-2838	45	1	methodology	methodology	NOUN
iaajah-2838	45	2	this	this	DET
iaajah-2838	45	3	work	work	NOUN
iaajah-2838	45	4	will	will	AUX
iaajah-2838	45	5	make	make	VERB
iaajah-2838	45	6	use	use	NOUN
iaajah-2838	45	7	of	of	ADP
iaajah-2838	45	8	oral	oral	ADJ
iaajah-2838	45	9	interview	interview	NOUN
iaajah-2838	45	10	of	of	ADP
iaajah-2838	45	11	advertising	advertising	NOUN
iaajah-2838	45	12	and	and	CCONJ
iaajah-2838	45	13	public	public	ADJ
iaajah-2838	45	14	relations	relation	NOUN
iaajah-2838	45	15	practitioners	practitioner	NOUN
iaajah-2838	45	16	with	with	ADP
iaajah-2838	45	17	good	good	ADJ
iaajah-2838	45	18	experience	experience	NOUN
iaajah-2838	45	19	at	at	ADP
iaajah-2838	45	20	advertising	advertising	NOUN
iaajah-2838	45	21	and	and	CCONJ
iaajah-2838	45	22	public	public	ADJ
iaajah-2838	45	23	relations	relation	NOUN
iaajah-2838	45	24	agencies	agency	NOUN
iaajah-2838	45	25	,	,	PUNCT
iaajah-2838	45	26	observation	observation	NOUN
iaajah-2838	45	27	of	of	ADP
iaajah-2838	45	28	target	target	NOUN
iaajah-2838	45	29	audience	audience	NOUN
iaajah-2838	45	30	to	to	ADP
iaajah-2838	45	31	publicity	publicity	NOUN
iaajah-2838	45	32	materials	material	NOUN
iaajah-2838	45	33	from	from	ADP
iaajah-2838	45	34	advertising	advertising	NOUN
iaajah-2838	45	35	and	and	CCONJ
iaajah-2838	45	36	public	public	ADJ
iaajah-2838	45	37	relations	relation	NOUN
iaajah-2838	45	38	agencies	agency	NOUN
iaajah-2838	45	39	,	,	PUNCT
iaajah-2838	45	40	and	and	CCONJ
iaajah-2838	45	41	the	the	DET
iaajah-2838	45	42	impression	impression	NOUN
iaajah-2838	45	43	of	of	ADP
iaajah-2838	45	44	affected	affect	VERB
iaajah-2838	45	45	mass	mass	ADJ
iaajah-2838	45	46	communication	communication	NOUN
iaajah-2838	45	47	students	student	NOUN
iaajah-2838	45	48	towards	towards	ADP
iaajah-2838	45	49	the	the	DET
iaajah-2838	45	50	course	course	NOUN
iaajah-2838	45	51	‘	'	PUNCT
iaajah-2838	45	52	’	'	PUNCT
iaajah-2838	45	53	advertising	advertising	NOUN
iaajah-2838	45	54	and	and	CCONJ
iaajah-2838	45	55	public	public	ADJ
iaajah-2838	45	56	relations	relation	NOUN
iaajah-2838	45	57	agencies	agency	NOUN
iaajah-2838	45	58	’’	’'	PUNCT
iaajah-2838	45	59	.	.	PUNCT
iaajah-2838	46	1	and	and	CCONJ
iaajah-2838	46	2	relevant	relevant	ADJ
iaajah-2838	46	3	advertising	advertising	NOUN
iaajah-2838	46	4	and	and	CCONJ
iaajah-2838	46	5	related	relate	VERB
iaajah-2838	46	6	case	case	NOUN
iaajah-2838	46	7	study	study	NOUN
iaajah-2838	46	8	.	.	PUNCT
iaajah-2838	47	1	a	a	DET
iaajah-2838	47	2	relevant	relevant	ADJ
iaajah-2838	47	3	and	and	CCONJ
iaajah-2838	47	4	related	related	ADJ
iaajah-2838	47	5	case	case	NOUN
iaajah-2838	47	6	study	study	NOUN
iaajah-2838	47	7	to	to	ADP
iaajah-2838	47	8	this	this	DET
iaajah-2838	47	9	work	work	NOUN
iaajah-2838	47	10	is	be	AUX
iaajah-2838	47	11	the	the	DET
iaajah-2838	47	12	press	press	NOUN
iaajah-2838	47	13	easter	easter	NOUN
iaajah-2838	47	14	greetings	greeting	NOUN
iaajah-2838	47	15	advertisement	advertisement	NOUN
iaajah-2838	47	16	by	by	ADP
iaajah-2838	47	17	a	a	DET
iaajah-2838	47	18	commercial	commercial	ADJ
iaajah-2838	47	19	bank	bank	NOUN
iaajah-2838	47	20	in	in	ADP
iaajah-2838	47	21	april	april	PROPN
iaajah-2838	47	22	2022	2022	NUM
iaajah-2838	47	23	to	to	ADP
iaajah-2838	47	24	nigerians	nigerians	PROPN
iaajah-2838	47	25	.	.	PUNCT
iaajah-2838	48	1	in	in	ADP
iaajah-2838	48	2	the	the	DET
iaajah-2838	48	3	highly	highly	ADV
iaajah-2838	48	4	creative	creative	ADJ
iaajah-2838	48	5	material	material	NOUN
iaajah-2838	48	6	,	,	PUNCT
iaajah-2838	48	7	the	the	DET
iaajah-2838	48	8	advertising	advertising	NOUN
iaajah-2838	48	9	agency	agency	NOUN
iaajah-2838	48	10	likened	liken	VERB
iaajah-2838	48	11	the	the	DET
iaajah-2838	48	12	resurrection	resurrection	NOUN
iaajah-2838	48	13	of	of	ADP
iaajah-2838	48	14	jesus	jesus	PROPN
iaajah-2838	48	15	christ	christ	PROPN
iaajah-2838	48	16	to	to	PART
iaajah-2838	48	17	agege	agege	VERB
iaajah-2838	48	18	bread	bread	NOUN
iaajah-2838	48	19	.	.	PUNCT
iaajah-2838	49	1	the	the	DET
iaajah-2838	49	2	print	print	NOUN
iaajah-2838	49	3	advertisement	advertisement	NOUN
iaajah-2838	49	4	as	as	ADP
iaajah-2838	49	5	published	publish	VERB
iaajah-2838	49	6	igwebuike	igwebuike	NOUN
iaajah-2838	49	7	:	:	PUNCT
iaajah-2838	49	8	an	an	DET
iaajah-2838	49	9	african	african	ADJ
iaajah-2838	49	10	journal	journal	NOUN
iaajah-2838	49	11	of	of	ADP
iaajah-2838	49	12	arts	art	NOUN
iaajah-2838	49	13	and	and	CCONJ
iaajah-2838	49	14	humanities	humanity	NOUN
iaajah-2838	49	15	.	.	PUNCT
iaajah-2838	50	1	vol	vol	NOUN
iaajah-2838	50	2	.	.	PROPN
iaajah-2838	51	1	8	8	NUM
iaajah-2838	51	2	.	.	X
iaajah-2838	52	1	no	no	INTJ
iaajah-2838	52	2	.	.	NOUN
iaajah-2838	52	3	2	2	NUM
iaajah-2838	52	4	,	,	PUNCT
iaajah-2838	52	5	(	(	PUNCT
iaajah-2838	52	6	2022	2022	NUM
iaajah-2838	52	7	)	)	PUNCT
iaajah-2838	52	8	issn	issn	PROPN
iaajah-2838	52	9	:	:	PUNCT
iaajah-2838	52	10	24889210	24889210	NUM
iaajah-2838	52	11	(	(	PUNCT
iaajah-2838	52	12	print	print	NOUN
iaajah-2838	52	13	)	)	PUNCT
iaajah-2838	52	14	2504	2504	NUM
iaajah-2838	52	15	-	-	SYM
iaajah-2838	52	16	9038	9038	NUM
iaajah-2838	52	17	(	(	PUNCT
iaajah-2838	52	18	online	online	ADJ
iaajah-2838	52	19	)	)	PUNCT
iaajah-2838	52	20	department	department	NOUN
iaajah-2838	52	21	of	of	ADP
iaajah-2838	52	22	philosophy	philosophy	NOUN
iaajah-2838	52	23	and	and	CCONJ
iaajah-2838	52	24	religious	religious	ADJ
iaajah-2838	52	25	studies	study	NOUN
iaajah-2838	52	26	,	,	PUNCT
iaajah-2838	52	27	tansian	tansian	PROPN
iaajah-2838	52	28	university	university	NOUN
iaajah-2838	52	29	,	,	PUNCT
iaajah-2838	52	30	umunya	umunya	PROPN
iaajah-2838	52	31	210	210	NUM
iaajah-2838	52	32	reads	read	VERB
iaajah-2838	52	33	[	[	X
iaajah-2838	52	34	‘	'	PUNCT
iaajah-2838	52	35	’	'	PUNCT
iaajah-2838	52	36	like	like	ADP
iaajah-2838	52	37	agege	agege	NOUN
iaajah-2838	52	38	bread	bread	NOUN
iaajah-2838	52	39	,	,	PUNCT
iaajah-2838	52	40	he	he	PRON
iaajah-2838	52	41	rose	rise	VERB
iaajah-2838	52	42	’’	’'	PUNCT
iaajah-2838	52	43	happy	happy	ADJ
iaajah-2838	52	44	easter	easter	NOUN
iaajah-2838	52	45	]	]	PUNCT
iaajah-2838	52	46	.	.	PUNCT
iaajah-2838	53	1	the	the	DET
iaajah-2838	53	2	advertisement	advertisement	NOUN
iaajah-2838	53	3	was	be	AUX
iaajah-2838	53	4	highly	highly	ADV
iaajah-2838	53	5	criticised	criticise	VERB
iaajah-2838	53	6	as	as	SCONJ
iaajah-2838	53	7	it	it	PRON
iaajah-2838	53	8	attracted	attract	VERB
iaajah-2838	53	9	the	the	DET
iaajah-2838	53	10	following	follow	VERB
iaajah-2838	53	11	comments	comment	NOUN
iaajah-2838	53	12	from	from	ADP
iaajah-2838	53	13	different	different	ADJ
iaajah-2838	53	14	people	people	NOUN
iaajah-2838	53	15	:	:	PUNCT
iaajah-2838	53	16	comments	comment	NOUN
iaajah-2838	53	17	and	and	CCONJ
iaajah-2838	53	18	reactions	reaction	NOUN
iaajah-2838	53	19	to	to	ADP
iaajah-2838	53	20	the	the	DET
iaajah-2838	53	21	advertisement	advertisement	NOUN
iaajah-2838	53	22	‘	'	PUNCT
iaajah-2838	53	23	’	'	PUNCT
iaajah-2838	53	24	when	when	SCONJ
iaajah-2838	53	25	creativity	creativity	NOUN
iaajah-2838	53	26	becomes	become	VERB
iaajah-2838	53	27	a	a	DET
iaajah-2838	53	28	sterling	sterling	ADJ
iaajah-2838	53	29	blasphemy	blasphemy	NOUN
iaajah-2838	53	30	’’	’'	PUNCT
iaajah-2838	53	31	‘	'	PUNCT
iaajah-2838	53	32	’	'	PUNCT
iaajah-2838	53	33	the	the	DET
iaajah-2838	53	34	management	management	NOUN
iaajah-2838	53	35	of	of	ADP
iaajah-2838	53	36	the	the	DET
iaajah-2838	53	37	bank	bank	NOUN
iaajah-2838	53	38	of	of	ADP
iaajah-2838	53	39	the	the	DET
iaajah-2838	53	40	bank	bank	NOUN
iaajah-2838	53	41	has	have	AUX
iaajah-2838	53	42	succeeded	succeed	VERB
iaajah-2838	53	43	in	in	ADP
iaajah-2838	53	44	demarketing	demarkete	VERB
iaajah-2838	53	45	the	the	DET
iaajah-2838	53	46	bank	bank	NOUN
iaajah-2838	53	47	by	by	ADP
iaajah-2838	53	48	this	this	DET
iaajah-2838	53	49	stupid	stupid	ADJ
iaajah-2838	53	50	advert	advert	NOUN
iaajah-2838	53	51	’’	’'	PUNCT
iaajah-2838	53	52	‘	'	PUNCT
iaajah-2838	53	53	’	'	PUNCT
iaajah-2838	53	54	this	this	PRON
iaajah-2838	53	55	is	be	AUX
iaajah-2838	53	56	no	no	DET
iaajah-2838	53	57	creativity	creativity	NOUN
iaajah-2838	53	58	,	,	PUNCT
iaajah-2838	53	59	it	it	PRON
iaajah-2838	53	60	is	be	AUX
iaajah-2838	53	61	purely	purely	ADV
iaajah-2838	53	62	an	an	DET
iaajah-2838	53	63	act	act	NOUN
iaajah-2838	53	64	of	of	ADP
iaajah-2838	53	65	insanity	insanity	NOUN
iaajah-2838	53	66	‘	'	PUNCT
iaajah-2838	53	67	’	'	PUNCT
iaajah-2838	53	68	‘	'	PUNCT
iaajah-2838	53	69	’	'	PUNCT
iaajah-2838	53	70	they	they	PRON
iaajah-2838	53	71	lack	lack	VERB
iaajah-2838	53	72	knowledge	knowledge	NOUN
iaajah-2838	53	73	’’	’'	PUNCT
iaajah-2838	53	74	‘	'	PUNCT
iaajah-2838	53	75	’	'	PUNCT
iaajah-2838	53	76	i	i	PRON
iaajah-2838	53	77	just	just	ADV
iaajah-2838	53	78	wonder	wonder	VERB
iaajah-2838	53	79	why	why	SCONJ
iaajah-2838	53	80	sterling	sterling	PROPN
iaajah-2838	53	81	bank	bank	NOUN
iaajah-2838	53	82	decided	decide	VERB
iaajah-2838	53	83	to	to	PART
iaajah-2838	53	84	stoke	stoke	VERB
iaajah-2838	53	85	the	the	DET
iaajah-2838	53	86	religious	religious	ADJ
iaajah-2838	53	87	fire	fire	NOUN
iaajah-2838	53	88	with	with	ADP
iaajah-2838	53	89	such	such	ADJ
iaajah-2838	53	90	blasphemous	blasphemous	ADJ
iaajah-2838	53	91	advert	advert	ADJ
iaajah-2838	53	92	message	message	NOUN
iaajah-2838	53	93	’’	’'	PUNCT
iaajah-2838	53	94	‘	'	PUNCT
iaajah-2838	53	95	’	'	PUNCT
iaajah-2838	53	96	this	this	PRON
iaajah-2838	53	97	is	be	AUX
iaajah-2838	53	98	one	one	NUM
iaajah-2838	53	99	creative	creative	ADJ
iaajah-2838	53	100	mileage	mileage	NOUN
iaajah-2838	53	101	misguided	misguided	ADJ
iaajah-2838	53	102	and	and	CCONJ
iaajah-2838	53	103	deserving	deserving	ADJ
iaajah-2838	53	104	of	of	ADP
iaajah-2838	53	105	serious	serious	ADJ
iaajah-2838	53	106	reprimand	reprimand	NOUN
iaajah-2838	53	107	‘	'	PUNCT
iaajah-2838	53	108	’	'	PUNCT
iaajah-2838	53	109	there	there	PRON
iaajah-2838	53	110	was	be	VERB
iaajah-2838	53	111	an	an	DET
iaajah-2838	53	112	extract	extract	NOUN
iaajah-2838	53	113	in	in	ADP
iaajah-2838	53	114	form	form	NOUN
iaajah-2838	53	115	of	of	ADP
iaajah-2838	53	116	advice	advice	NOUN
iaajah-2838	53	117	from	from	ADP
iaajah-2838	53	118	one	one	NUM
iaajah-2838	53	119	of	of	ADP
iaajah-2838	53	120	the	the	DET
iaajah-2838	53	121	comments	comment	NOUN
iaajah-2838	53	122	that	that	SCONJ
iaajah-2838	53	123	the	the	DET
iaajah-2838	53	124	bank	bank	NOUN
iaajah-2838	53	125	should	should	AUX
iaajah-2838	53	126	adhere	adhere	VERB
iaajah-2838	53	127	to	to	ADP
iaajah-2838	53	128	and	and	CCONJ
iaajah-2838	53	129	that	that	PRON
iaajah-2838	53	130	is	be	AUX
iaajah-2838	53	131	‘	'	PUNCT
iaajah-2838	53	132	’	'	PUNCT
iaajah-2838	53	133	definitely	definitely	ADV
iaajah-2838	53	134	the	the	DET
iaajah-2838	53	135	bank	bank	NOUN
iaajah-2838	53	136	has	have	VERB
iaajah-2838	53	137	the	the	DET
iaajah-2838	53	138	herculean	herculean	ADJ
iaajah-2838	53	139	task	task	NOUN
iaajah-2838	53	140	to	to	PART
iaajah-2838	53	141	prove	prove	VERB
iaajah-2838	53	142	that	that	SCONJ
iaajah-2838	53	143	it	it	PRON
iaajah-2838	53	144	meant	mean	VERB
iaajah-2838	53	145	no	no	DET
iaajah-2838	53	146	harm	harm	NOUN
iaajah-2838	53	147	comparing	compare	VERB
iaajah-2838	53	148	agege	agege	NOUN
iaajah-2838	53	149	bread	bread	NOUN
iaajah-2838	53	150	and	and	CCONJ
iaajah-2838	53	151	the	the	DET
iaajah-2838	53	152	resurrection	resurrection	NOUN
iaajah-2838	53	153	of	of	ADP
iaajah-2838	53	154	our	our	PRON
iaajah-2838	53	155	lord	lord	PROPN
iaajah-2838	53	156	jesus	jesus	PROPN
iaajah-2838	53	157	christ	christ	PROPN
iaajah-2838	53	158	.	.	PUNCT
iaajah-2838	54	1	apcon	apcon	PROPN
iaajah-2838	54	2	:	:	PUNCT
iaajah-2838	54	3	advertising	advertising	NOUN
iaajah-2838	54	4	practitioners	practitioner	NOUN
iaajah-2838	54	5	’	'	PUNCT
iaajah-2838	54	6	council	council	PROPN
iaajah-2838	54	7	of	of	ADP
iaajah-2838	54	8	nigeria	nigeria	PROPN
iaajah-2838	54	9	,	,	PUNCT
iaajah-2838	54	10	the	the	DET
iaajah-2838	54	11	regulating	regulate	VERB
iaajah-2838	54	12	body	body	NOUN
iaajah-2838	54	13	for	for	ADP
iaajah-2838	54	14	advertising	advertising	NOUN
iaajah-2838	54	15	in	in	ADP
iaajah-2838	54	16	nigeria	nigeria	PROPN
iaajah-2838	54	17	also	also	ADV
iaajah-2838	54	18	condemned	condemn	VERB
iaajah-2838	54	19	the	the	DET
iaajah-2838	54	20	advertisement	advertisement	NOUN
iaajah-2838	54	21	by	by	ADP
iaajah-2838	54	22	issuing	issue	VERB
iaajah-2838	54	23	a	a	DET
iaajah-2838	54	24	statement	statement	NOUN
iaajah-2838	54	25	signed	sign	VERB
iaajah-2838	54	26	by	by	ADP
iaajah-2838	54	27	registrar	registrar	NOUN
iaajah-2838	54	28	and	and	CCONJ
iaajah-2838	54	29	the	the	DET
iaajah-2838	54	30	chief	chief	ADJ
iaajah-2838	54	31	executive	executive	NOUN
iaajah-2838	54	32	of	of	ADP
iaajah-2838	54	33	the	the	DET
iaajah-2838	54	34	council	council	NOUN
iaajah-2838	54	35	.	.	PUNCT
iaajah-2838	55	1	below	below	ADP
iaajah-2838	55	2	is	be	AUX
iaajah-2838	55	3	apcon	apcon	ADJ
iaajah-2838	55	4	response	response	NOUN
iaajah-2838	55	5	to	to	ADP
iaajah-2838	55	6	the	the	DET
iaajah-2838	55	7	advertisement	advertisement	NOUN
iaajah-2838	55	8	a	a	DET
iaajah-2838	55	9	situation	situation	NOUN
iaajah-2838	55	10	like	like	ADP
iaajah-2838	55	11	this	this	PRON
iaajah-2838	55	12	must	must	AUX
iaajah-2838	55	13	be	be	AUX
iaajah-2838	55	14	attended	attend	VERB
iaajah-2838	55	15	to	to	ADP
iaajah-2838	55	16	in	in	ADP
iaajah-2838	55	17	a	a	DET
iaajah-2838	55	18	fast	fast	ADJ
iaajah-2838	55	19	and	and	CCONJ
iaajah-2838	55	20	recommended	recommend	VERB
iaajah-2838	55	21	way	way	NOUN
iaajah-2838	55	22	by	by	ADP
iaajah-2838	55	23	crisis	crisis	NOUN
iaajah-2838	55	24	management	management	NOUN
iaajah-2838	55	25	experts	expert	NOUN
iaajah-2838	55	26	,	,	PUNCT
iaajah-2838	55	27	rosa	rosa	PROPN
iaajah-2838	55	28	gonzalez	gonzalez	PROPN
iaajah-2838	55	29	,	,	PUNCT
iaajah-2838	55	30	pr	pr	PROPN
iaajah-2838	55	31	&	&	CCONJ
iaajah-2838	55	32	comms	comms	PROPN
iaajah-2838	55	33	at	at	ADP
iaajah-2838	55	34	byhours	byhour	NOUN
iaajah-2838	55	35	suggested	suggest	VERB
iaajah-2838	55	36	that	that	SCONJ
iaajah-2838	55	37	a	a	DET
iaajah-2838	55	38	high	high	ADJ
iaajah-2838	55	39	ranking	ranking	ADJ
iaajah-2838	55	40	person	person	NOUN
iaajah-2838	55	41	in	in	ADP
iaajah-2838	55	42	the	the	DET
iaajah-2838	55	43	affected	affected	ADJ
iaajah-2838	55	44	organisation	organisation	NOUN
iaajah-2838	55	45	should	should	AUX
iaajah-2838	55	46	send	send	VERB
iaajah-2838	55	47	out	out	ADP
iaajah-2838	55	48	a	a	DET
iaajah-2838	55	49	statement	statement	NOUN
iaajah-2838	55	50	to	to	PART
iaajah-2838	55	51	handle	handle	VERB
iaajah-2838	55	52	negative	negative	ADJ
iaajah-2838	55	53	effect	effect	NOUN
iaajah-2838	55	54	on	on	ADP
iaajah-2838	55	55	the	the	DET
iaajah-2838	55	56	organisation	organisation	NOUN
iaajah-2838	55	57	.	.	PUNCT
iaajah-2838	56	1	kate	kate	PROPN
iaajah-2838	56	2	lucadamo	lucadamo	PROPN
iaajah-2838	56	3	of	of	ADP
iaajah-2838	56	4	mercury	mercury	NOUN
iaajah-2838	56	5	public	public	ADJ
iaajah-2838	56	6	affairs	affair	NOUN
iaajah-2838	56	7	,	,	PUNCT
iaajah-2838	56	8	strongly	strongly	ADV
iaajah-2838	56	9	advised	advise	VERB
iaajah-2838	56	10	that	that	SCONJ
iaajah-2838	56	11	affected	affect	VERB
iaajah-2838	56	12	organisations	organisation	NOUN
iaajah-2838	56	13	should	should	AUX
iaajah-2838	56	14	employed	employ	VERB
iaajah-2838	56	15	the	the	DET
iaajah-2838	56	16	services	service	NOUN
iaajah-2838	56	17	of	of	ADP
iaajah-2838	56	18	crisis	crisis	NOUN
iaajah-2838	56	19	management	management	NOUN
iaajah-2838	56	20	experts	expert	NOUN
iaajah-2838	56	21	,	,	PUNCT
iaajah-2838	56	22	especially	especially	ADV
iaajah-2838	56	23	for	for	ADP
iaajah-2838	56	24	firms	firm	NOUN
iaajah-2838	56	25	that	that	PRON
iaajah-2838	56	26	has	have	VERB
iaajah-2838	56	27	distrust	distrust	NOUN
iaajah-2838	56	28	and	and	CCONJ
iaajah-2838	56	29	fear	fear	NOUN
iaajah-2838	56	30	of	of	ADP
iaajah-2838	56	31	journalists	journalist	NOUN
iaajah-2838	56	32	.	.	PUNCT
iaajah-2838	57	1	this	this	PRON
iaajah-2838	57	2	according	accord	VERB
iaajah-2838	57	3	to	to	ADP
iaajah-2838	57	4	kate	kate	PROPN
iaajah-2838	57	5	,	,	PUNCT
iaajah-2838	57	6	this	this	PRON
iaajah-2838	57	7	will	will	AUX
iaajah-2838	57	8	prevent	prevent	VERB
iaajah-2838	57	9	irreversible	irreversible	ADJ
iaajah-2838	57	10	reputation	reputation	NOUN
iaajah-2838	57	11	damage	damage	NOUN
iaajah-2838	57	12	.	.	PUNCT
iaajah-2838	58	1	jennifer	jennifer	PROPN
iaajah-2838	58	2	donahoe	donahoe	PROPN
iaajah-2838	58	3	of	of	ADP
iaajah-2838	58	4	pr	pr	PROPN
iaajah-2838	58	5	&	&	CCONJ
iaajah-2838	58	6	social	social	ADJ
iaajah-2838	58	7	media	medium	NOUN
iaajah-2838	58	8	director	director	NOUN
iaajah-2838	58	9	at	at	ADP
iaajah-2838	58	10	planit	planit	PROPN
iaajah-2838	58	11	agency	agency	PROPN
iaajah-2838	58	12	poited	poite	VERB
iaajah-2838	58	13	out	out	ADP
iaajah-2838	58	14	that	that	SCONJ
iaajah-2838	58	15	in	in	ADP
iaajah-2838	58	16	a	a	DET
iaajah-2838	58	17	situation	situation	NOUN
iaajah-2838	58	18	like	like	ADP
iaajah-2838	58	19	this	this	PRON
iaajah-2838	58	20	,	,	PUNCT
iaajah-2838	58	21	silence	silence	NOUN
iaajah-2838	58	22	is	be	AUX
iaajah-2838	58	23	not	not	PART
iaajah-2838	58	24	golden	golden	ADJ
iaajah-2838	58	25	,	,	PUNCT
iaajah-2838	58	26	because	because	SCONJ
iaajah-2838	58	27	it	it	PRON
iaajah-2838	58	28	will	will	AUX
iaajah-2838	58	29	be	be	AUX
iaajah-2838	58	30	seen	see	VERB
iaajah-2838	58	31	as	as	ADP
iaajah-2838	58	32	indifference	indifference	NOUN
iaajah-2838	58	33	and	and	CCONJ
iaajah-2838	58	34	affirmation	affirmation	NOUN
iaajah-2838	58	35	of	of	ADP
iaajah-2838	58	36	guilt	guilt	NOUN
iaajah-2838	58	37	.	.	PUNCT
iaajah-2838	59	1	this	this	PRON
iaajah-2838	59	2	according	accord	VERB
iaajah-2838	59	3	to	to	ADP
iaajah-2838	59	4	her	she	PRON
iaajah-2838	59	5	will	will	AUX
iaajah-2838	59	6	allow	allow	VERB
iaajah-2838	59	7	critics	critic	NOUN
iaajah-2838	59	8	and	and	CCONJ
iaajah-2838	59	9	the	the	DET
iaajah-2838	59	10	media	medium	NOUN
iaajah-2838	59	11	define	define	VERB
iaajah-2838	59	12	the	the	DET
iaajah-2838	59	13	situation	situation	NOUN
iaajah-2838	59	14	for	for	ADP
iaajah-2838	59	15	your	your	PRON
iaajah-2838	59	16	firm	firm	ADJ
iaajah-2838	59	17	whch	whch	NOUN
iaajah-2838	59	18	is	be	AUX
iaajah-2838	59	19	bad	bad	ADJ
iaajah-2838	59	20	.	.	PUNCT
iaajah-2838	60	1	[	[	PUNCT
iaajah-2838	60	2	https	https	NOUN
iaajah-2838	60	3	:	:	PUNCT
iaajah-2838	60	4	//learn.g2.com	//learn.g2.com	PROPN
iaajah-2838	60	5	]	]	X
iaajah-2838	60	6	apcon	apcon	PROPN
iaajah-2838	60	7	was	be	AUX
iaajah-2838	60	8	established	establish	VERB
iaajah-2838	60	9	by	by	ADP
iaajah-2838	60	10	decree	decree	NOUN
iaajah-2838	60	11	55	55	NUM
iaajah-2838	60	12	of	of	ADP
iaajah-2838	60	13	1988	1988	NUM
iaajah-2838	60	14	,	,	PUNCT
iaajah-2838	60	15	later	later	ADV
iaajah-2838	60	16	renamed	rename	VERB
iaajah-2838	60	17	act	act	PROPN
iaajah-2838	60	18	55	55	NUM
iaajah-2838	60	19	of	of	ADP
iaajah-2838	60	20	1988	1988	NUM
iaajah-2838	60	21	.	.	PUNCT
iaajah-2838	61	1	[	[	PUNCT
iaajah-2838	61	2	https://ng.linkedin.com	https://ng.linkedin.com	X
iaajah-2838	61	3	]	]	X
iaajah-2838	61	4	igwebuike	igwebuike	NOUN
iaajah-2838	61	5	:	:	PUNCT
iaajah-2838	61	6	an	an	DET
iaajah-2838	61	7	african	african	ADJ
iaajah-2838	61	8	journal	journal	NOUN
iaajah-2838	61	9	of	of	ADP
iaajah-2838	61	10	arts	art	NOUN
iaajah-2838	61	11	and	and	CCONJ
iaajah-2838	61	12	humanities	humanity	NOUN
iaajah-2838	61	13	.	.	PUNCT
iaajah-2838	62	1	vol	vol	NOUN
iaajah-2838	62	2	.	.	PROPN
iaajah-2838	63	1	8	8	NUM
iaajah-2838	63	2	.	.	X
iaajah-2838	64	1	no	no	INTJ
iaajah-2838	64	2	.	.	NOUN
iaajah-2838	64	3	2	2	NUM
iaajah-2838	64	4	,	,	PUNCT
iaajah-2838	64	5	(	(	PUNCT
iaajah-2838	64	6	2022	2022	NUM
iaajah-2838	64	7	)	)	PUNCT
iaajah-2838	64	8	issn	issn	PROPN
iaajah-2838	64	9	:	:	PUNCT
iaajah-2838	64	10	24889210	24889210	NUM
iaajah-2838	64	11	(	(	PUNCT
iaajah-2838	64	12	print	print	NOUN
iaajah-2838	64	13	)	)	PUNCT
iaajah-2838	64	14	2504	2504	NUM
iaajah-2838	64	15	-	-	SYM
iaajah-2838	64	16	9038	9038	NUM
iaajah-2838	64	17	(	(	PUNCT
iaajah-2838	64	18	online	online	ADJ
iaajah-2838	64	19	)	)	PUNCT
iaajah-2838	64	20	department	department	NOUN
iaajah-2838	64	21	of	of	ADP
iaajah-2838	64	22	philosophy	philosophy	NOUN
iaajah-2838	64	23	and	and	CCONJ
iaajah-2838	64	24	religious	religious	ADJ
iaajah-2838	64	25	studies	study	NOUN
iaajah-2838	64	26	,	,	PUNCT
iaajah-2838	64	27	tansian	tansian	PROPN
iaajah-2838	64	28	university	university	NOUN
iaajah-2838	64	29	,	,	PUNCT
iaajah-2838	64	30	umunya	umunya	ADJ
iaajah-2838	64	31	211	211	NUM
iaajah-2838	64	32	apcon	apcon	NOUN
iaajah-2838	64	33	functions	function	NOUN
iaajah-2838	64	34	in	in	ADP
iaajah-2838	64	35	nigeria	nigeria	PROPN
iaajah-2838	65	1			PROPN
iaajah-2838	65	2	promoting	promote	VERB
iaajah-2838	65	3	responsible	responsible	ADJ
iaajah-2838	65	4	and	and	CCONJ
iaajah-2838	65	5	ethical	ethical	ADJ
iaajah-2838	65	6	advertising	advertising	NOUN
iaajah-2838	65	7	practice	practice	NOUN
iaajah-2838	65	8			NOUN
iaajah-2838	65	9	act	act	NOUN
iaajah-2838	65	10	as	as	ADP
iaajah-2838	65	11	the	the	DET
iaajah-2838	65	12	conscience	conscience	NOUN
iaajah-2838	65	13	of	of	ADP
iaajah-2838	65	14	the	the	DET
iaajah-2838	65	15	society	society	NOUN
iaajah-2838	65	16	in	in	ADP
iaajah-2838	65	17	commercial	commercial	ADJ
iaajah-2838	65	18	communications	communication	NOUN
iaajah-2838	65	19	matters	matter	NOUN
iaajah-2838	65	20			NOUN
iaajah-2838	65	21	register	register	VERB
iaajah-2838	65	22	advertising	advertising	NOUN
iaajah-2838	65	23	practitioners	practitioner	NOUN
iaajah-2838	65	24			NOUN
iaajah-2838	65	25	manage	manage	VERB
iaajah-2838	65	26	the	the	DET
iaajah-2838	65	27	needs	need	NOUN
iaajah-2838	65	28	and	and	CCONJ
iaajah-2838	65	29	interest	interest	NOUN
iaajah-2838	65	30	of	of	ADP
iaajah-2838	65	31	stakeholders	stakeholder	NOUN
iaajah-2838	65	32	in	in	ADP
iaajah-2838	65	33	nigeria	nigeria	PROPN
iaajah-2838	65	34	’s	’s	PART
iaajah-2838	65	35	advertising	advertising	NOUN
iaajah-2838	65	36	industries	industry	NOUN
iaajah-2838	65	37	advertising	advertising	NOUN
iaajah-2838	65	38	agency	agency	NOUN
iaajah-2838	65	39	structure	structure	NOUN
iaajah-2838	65	40	ohaegbu	ohaegbu	NOUN
iaajah-2838	65	41	2015	2015	NUM
iaajah-2838	65	42	brake	brake	VERB
iaajah-2838	65	43	down	down	ADP
iaajah-2838	65	44	advertising	advertising	NOUN
iaajah-2838	65	45	agency	agency	NOUN
iaajah-2838	65	46	structure	structure	NOUN
iaajah-2838	65	47	as	as	SCONJ
iaajah-2838	65	48	stated	state	VERB
iaajah-2838	65	49	below	below	ADV
iaajah-2838	65	50	:	:	PUNCT
iaajah-2838	65	51			PROPN
iaajah-2838	65	52	admin	admin	PROPN
iaajah-2838	65	53	department	department	PROPN
iaajah-2838	65	54			PROPN
iaajah-2838	65	55	client	client	PROPN
iaajah-2838	65	56	service	service	PROPN
iaajah-2838	65	57	department	department	PROPN
iaajah-2838	65	58			PROPN
iaajah-2838	65	59	creative	creative	ADJ
iaajah-2838	65	60	department	department	PROPN
iaajah-2838	65	61			PROPN
iaajah-2838	65	62	media	medium	NOUN
iaajah-2838	65	63	department	department	PROPN
iaajah-2838	65	64			PROPN
iaajah-2838	65	65	planning	planning	PROPN
iaajah-2838	65	66	&	&	CCONJ
iaajah-2838	65	67	research	research	PROPN
iaajah-2838	65	68			PROPN
iaajah-2838	65	69	production	production	NOUN
iaajah-2838	65	70	department	department	NOUN
iaajah-2838	65	71	the	the	DET
iaajah-2838	65	72	administrative	administrative	PROPN
iaajah-2838	65	73	department	department	PROPN
iaajah-2838	65	74	handles	handle	VERB
iaajah-2838	65	75	administrative	administrative	ADJ
iaajah-2838	65	76	and	and	CCONJ
iaajah-2838	65	77	hr	hr	NOUN
iaajah-2838	65	78	functions	function	NOUN
iaajah-2838	65	79	;	;	PUNCT
iaajah-2838	65	80	the	the	DET
iaajah-2838	65	81	client	client	NOUN
iaajah-2838	65	82	service	service	NOUN
iaajah-2838	65	83	manages	manage	VERB
iaajah-2838	65	84	the	the	DET
iaajah-2838	65	85	accounts	account	NOUN
iaajah-2838	65	86	that	that	PRON
iaajah-2838	65	87	the	the	DET
iaajah-2838	65	88	agency	agency	NOUN
iaajah-2838	65	89	service	service	NOUN
iaajah-2838	65	90	.	.	PUNCT
iaajah-2838	66	1	the	the	DET
iaajah-2838	66	2	client	client	NOUN
iaajah-2838	66	3	service	service	NOUN
iaajah-2838	66	4	executives	executive	NOUN
iaajah-2838	66	5	that	that	PRON
iaajah-2838	66	6	works	work	VERB
iaajah-2838	66	7	under	under	ADP
iaajah-2838	66	8	a	a	DET
iaajah-2838	66	9	director	director	NOUN
iaajah-2838	66	10	serve	serve	VERB
iaajah-2838	66	11	as	as	ADP
iaajah-2838	66	12	intermediary	intermediary	NOUN
iaajah-2838	66	13	between	between	ADP
iaajah-2838	66	14	the	the	DET
iaajah-2838	66	15	clients	client	NOUN
iaajah-2838	66	16	and	and	CCONJ
iaajah-2838	66	17	the	the	DET
iaajah-2838	66	18	advertising	advertising	NOUN
iaajah-2838	66	19	agency	agency	NOUN
iaajah-2838	66	20	,	,	PUNCT
iaajah-2838	66	21	the	the	DET
iaajah-2838	66	22	client	client	NOUN
iaajah-2838	66	23	service	service	NOUN
iaajah-2838	66	24	get	get	VERB
iaajah-2838	66	25	creative	creative	ADJ
iaajah-2838	66	26	briefs	brief	NOUN
iaajah-2838	66	27	from	from	ADP
iaajah-2838	66	28	the	the	DET
iaajah-2838	66	29	client	client	NOUN
iaajah-2838	66	30	and	and	CCONJ
iaajah-2838	66	31	bring	bring	VERB
iaajah-2838	66	32	them	they	PRON
iaajah-2838	66	33	back	back	ADV
iaajah-2838	66	34	to	to	ADP
iaajah-2838	66	35	the	the	DET
iaajah-2838	66	36	agency	agency	NOUN
iaajah-2838	66	37	to	to	PART
iaajah-2838	66	38	debrief	debrief	VERB
iaajah-2838	66	39	the	the	DET
iaajah-2838	66	40	creative	creative	ADJ
iaajah-2838	66	41	team	team	NOUN
iaajah-2838	66	42	.	.	PUNCT
iaajah-2838	67	1	butterworthheinemann	butterworthheinemann	PROPN
iaajah-2838	67	2	(	(	PUNCT
iaajah-2838	67	3	2005	2005	NUM
iaajah-2838	67	4	)	)	PUNCT
iaajah-2838	67	5	described	describe	VERB
iaajah-2838	67	6	creative	creative	ADJ
iaajah-2838	67	7	brief	brief	NOUN
iaajah-2838	67	8	from	from	ADP
iaajah-2838	67	9	the	the	DET
iaajah-2838	67	10	client	client	NOUN
iaajah-2838	67	11	,	,	PUNCT
iaajah-2838	67	12	as	as	ADP
iaajah-2838	67	13	the	the	DET
iaajah-2838	67	14	most	most	ADV
iaajah-2838	67	15	important	important	ADJ
iaajah-2838	67	16	information	information	NOUN
iaajah-2838	67	17	issued	issue	VERB
iaajah-2838	67	18	by	by	ADP
iaajah-2838	67	19	a	a	DET
iaajah-2838	67	20	client	client	NOUN
iaajah-2838	67	21	to	to	ADP
iaajah-2838	67	22	the	the	DET
iaajah-2838	67	23	agency	agency	NOUN
iaajah-2838	67	24	.	.	PUNCT
iaajah-2838	68	1	this	this	DET
iaajah-2838	68	2	document	document	NOUN
iaajah-2838	68	3	contains	contain	VERB
iaajah-2838	68	4	the	the	DET
iaajah-2838	68	5	exact	exact	ADJ
iaajah-2838	68	6	assignment	assignment	NOUN
iaajah-2838	68	7	the	the	DET
iaajah-2838	68	8	agency	agency	NOUN
iaajah-2838	68	9	is	be	AUX
iaajah-2838	68	10	expected	expect	VERB
iaajah-2838	68	11	to	to	PART
iaajah-2838	68	12	carry	carry	VERB
iaajah-2838	68	13	out	out	ADP
iaajah-2838	68	14	and	and	CCONJ
iaajah-2838	68	15	the	the	DET
iaajah-2838	68	16	direction	direction	NOUN
iaajah-2838	68	17	.	.	PUNCT
iaajah-2838	69	1	the	the	DET
iaajah-2838	69	2	client	client	NOUN
iaajah-2838	69	3	service	service	NOUN
iaajah-2838	69	4	unit	unit	NOUN
iaajah-2838	69	5	carry	carry	VERB
iaajah-2838	69	6	out	out	ADP
iaajah-2838	69	7	the	the	DET
iaajah-2838	69	8	assignment	assignment	NOUN
iaajah-2838	69	9	of	of	ADP
iaajah-2838	69	10	debriefing	debrief	VERB
iaajah-2838	69	11	the	the	DET
iaajah-2838	69	12	creative	creative	ADJ
iaajah-2838	69	13	team	team	NOUN
iaajah-2838	69	14	with	with	ADP
iaajah-2838	69	15	the	the	DET
iaajah-2838	69	16	client	client	NOUN
iaajah-2838	69	17	’s	’s	PART
iaajah-2838	69	18	brief	brief	NOUN
iaajah-2838	69	19	,	,	PUNCT
iaajah-2838	69	20	this	this	PRON
iaajah-2838	69	21	is	be	AUX
iaajah-2838	69	22	done	do	VERB
iaajah-2838	69	23	during	during	ADP
iaajah-2838	69	24	brain	brain	NOUN
iaajah-2838	69	25	storming	storm	VERB
iaajah-2838	69	26	session	session	NOUN
iaajah-2838	69	27	.	.	PUNCT
iaajah-2838	70	1	according	accord	VERB
iaajah-2838	70	2	to	to	ADP
iaajah-2838	70	3	mindmanager.com	mindmanager.com	X
iaajah-2838	70	4	,	,	PUNCT
iaajah-2838	70	5	brainstorming	brainstorm	VERB
iaajah-2838	70	6	by	by	ADP
iaajah-2838	70	7	team	team	NOUN
iaajah-2838	70	8	members	member	NOUN
iaajah-2838	70	9	help	help	VERB
iaajah-2838	70	10	generate	generate	VERB
iaajah-2838	70	11	innovative	innovative	ADJ
iaajah-2838	70	12	ideas	idea	NOUN
iaajah-2838	70	13	that	that	PRON
iaajah-2838	70	14	can	can	AUX
iaajah-2838	70	15	be	be	AUX
iaajah-2838	70	16	refined	refine	VERB
iaajah-2838	70	17	and	and	CCONJ
iaajah-2838	70	18	fussed	fuss	VERB
iaajah-2838	70	19	together	together	ADV
iaajah-2838	70	20	in	in	ADP
iaajah-2838	70	21	order	order	NOUN
iaajah-2838	70	22	proffer	proffer	NOUN
iaajah-2838	70	23	solution	solution	NOUN
iaajah-2838	70	24	to	to	ADP
iaajah-2838	70	25	advertising	advertising	NOUN
iaajah-2838	70	26	and	and	CCONJ
iaajah-2838	70	27	marketing	marketing	NOUN
iaajah-2838	70	28	needs	need	NOUN
iaajah-2838	70	29	.	.	PUNCT
iaajah-2838	71	1	[	[	X
iaajah-2838	71	2	https://blog.mindmanager.com	https://blog.mindmanager.com	X
iaajah-2838	71	3	]	]	X
iaajah-2838	71	4	creative	creative	ADJ
iaajah-2838	71	5	department	department	NOUN
iaajah-2838	71	6	is	be	AUX
iaajah-2838	71	7	referring	refer	VERB
iaajah-2838	71	8	to	to	ADP
iaajah-2838	71	9	as	as	SCONJ
iaajah-2838	71	10	the	the	DET
iaajah-2838	71	11	egg	egg	NOUN
iaajah-2838	71	12	head	head	NOUN
iaajah-2838	71	13	unit	unit	NOUN
iaajah-2838	71	14	of	of	ADP
iaajah-2838	71	15	the	the	DET
iaajah-2838	71	16	agency	agency	NOUN
iaajah-2838	71	17	,	,	PUNCT
iaajah-2838	71	18	the	the	DET
iaajah-2838	71	19	department	department	NOUN
iaajah-2838	71	20	has	have	VERB
iaajah-2838	71	21	among	among	ADP
iaajah-2838	71	22	others	other	NOUN
iaajah-2838	71	23	creative	creative	ADJ
iaajah-2838	71	24	professionals	professional	NOUN
iaajah-2838	71	25	,	,	PUNCT
iaajah-2838	71	26	visual	visual	ADJ
iaajah-2838	71	27	artist	artist	NOUN
iaajah-2838	71	28	and	and	CCONJ
iaajah-2838	71	29	copy	copy	NOUN
iaajah-2838	71	30	writers	writer	NOUN
iaajah-2838	71	31	.	.	PUNCT
iaajah-2838	72	1	copy	copy	VERB
iaajah-2838	72	2	writers	writer	NOUN
iaajah-2838	72	3	develop	develop	VERB
iaajah-2838	72	4	creative	creative	ADJ
iaajah-2838	72	5	writings	writing	NOUN
iaajah-2838	72	6	that	that	PRON
iaajah-2838	72	7	are	be	AUX
iaajah-2838	72	8	match	match	NOUN
iaajah-2838	72	9	with	with	ADP
iaajah-2838	72	10	quality	quality	NOUN
iaajah-2838	72	11	visual	visual	ADJ
iaajah-2838	72	12	presentations	presentation	NOUN
iaajah-2838	72	13	that	that	PRON
iaajah-2838	72	14	becomes	become	VERB
iaajah-2838	72	15	artworks	artwork	NOUN
iaajah-2838	72	16	for	for	ADP
iaajah-2838	72	17	print	print	NOUN
iaajah-2838	72	18	insertions	insertion	NOUN
iaajah-2838	72	19	and	and	CCONJ
iaajah-2838	72	20	story	story	NOUN
iaajah-2838	72	21	board	board	NOUN
iaajah-2838	72	22	for	for	ADP
iaajah-2838	72	23	television	television	NOUN
iaajah-2838	72	24	advertisement	advertisement	NOUN
iaajah-2838	72	25	igwebuike	igwebuike	NOUN
iaajah-2838	72	26	:	:	PUNCT
iaajah-2838	72	27	an	an	DET
iaajah-2838	72	28	african	african	ADJ
iaajah-2838	72	29	journal	journal	NOUN
iaajah-2838	72	30	of	of	ADP
iaajah-2838	72	31	arts	art	NOUN
iaajah-2838	72	32	and	and	CCONJ
iaajah-2838	72	33	humanities	humanity	NOUN
iaajah-2838	72	34	.	.	PUNCT
iaajah-2838	73	1	vol	vol	NOUN
iaajah-2838	73	2	.	.	PROPN
iaajah-2838	74	1	8	8	NUM
iaajah-2838	74	2	.	.	X
iaajah-2838	75	1	no	no	INTJ
iaajah-2838	75	2	.	.	NOUN
iaajah-2838	75	3	2	2	NUM
iaajah-2838	75	4	,	,	PUNCT
iaajah-2838	75	5	(	(	PUNCT
iaajah-2838	75	6	2022	2022	NUM
iaajah-2838	75	7	)	)	PUNCT
iaajah-2838	75	8	issn	issn	PROPN
iaajah-2838	75	9	:	:	PUNCT
iaajah-2838	75	10	24889210	24889210	NUM
iaajah-2838	75	11	(	(	PUNCT
iaajah-2838	75	12	print	print	NOUN
iaajah-2838	75	13	)	)	PUNCT
iaajah-2838	75	14	2504	2504	NUM
iaajah-2838	75	15	-	-	SYM
iaajah-2838	75	16	9038	9038	NUM
iaajah-2838	75	17	(	(	PUNCT
iaajah-2838	75	18	online	online	ADJ
iaajah-2838	75	19	)	)	PUNCT
iaajah-2838	75	20	department	department	NOUN
iaajah-2838	75	21	of	of	ADP
iaajah-2838	75	22	philosophy	philosophy	NOUN
iaajah-2838	75	23	and	and	CCONJ
iaajah-2838	75	24	religious	religious	ADJ
iaajah-2838	75	25	studies	study	NOUN
iaajah-2838	75	26	,	,	PUNCT
iaajah-2838	75	27	tansian	tansian	PROPN
iaajah-2838	75	28	university	university	NOUN
iaajah-2838	75	29	,	,	PUNCT
iaajah-2838	75	30	umunya	umunya	PROPN
iaajah-2838	75	31	212	212	NUM
iaajah-2838	75	32	the	the	DET
iaajah-2838	75	33	media	medium	NOUN
iaajah-2838	75	34	department	department	PROPN
iaajah-2838	75	35	determine	determine	VERB
iaajah-2838	75	36	the	the	DET
iaajah-2838	75	37	best	good	ADJ
iaajah-2838	75	38	media	medium	NOUN
iaajah-2838	75	39	strategy	strategy	NOUN
iaajah-2838	75	40	to	to	PART
iaajah-2838	75	41	expose	expose	VERB
iaajah-2838	75	42	the	the	DET
iaajah-2838	75	43	advertisement	advertisement	NOUN
iaajah-2838	75	44	material	material	NOUN
iaajah-2838	75	45	.	.	PUNCT
iaajah-2838	76	1	in	in	ADP
iaajah-2838	76	2	the	the	DET
iaajah-2838	76	3	media	medium	NOUN
iaajah-2838	76	4	plan	plan	NOUN
iaajah-2838	76	5	strategy	strategy	NOUN
iaajah-2838	76	6	,	,	PUNCT
iaajah-2838	76	7	detailed	detailed	ADJ
iaajah-2838	76	8	information	information	NOUN
iaajah-2838	76	9	about	about	ADP
iaajah-2838	76	10	media	medium	NOUN
iaajah-2838	76	11	selection	selection	NOUN
iaajah-2838	76	12	based	base	VERB
iaajah-2838	76	13	on	on	ADP
iaajah-2838	76	14	the	the	DET
iaajah-2838	76	15	target	target	NOUN
iaajah-2838	76	16	audience	audience	NOUN
iaajah-2838	76	17	,	,	PUNCT
iaajah-2838	76	18	the	the	DET
iaajah-2838	76	19	number	number	NOUN
iaajah-2838	76	20	of	of	ADP
iaajah-2838	76	21	spots	spot	NOUN
iaajah-2838	76	22	/	/	SYM
iaajah-2838	76	23	insertions	insertion	NOUN
iaajah-2838	76	24	and	and	CCONJ
iaajah-2838	76	25	the	the	DET
iaajah-2838	76	26	exact	exact	ADJ
iaajah-2838	76	27	locations	location	NOUN
iaajah-2838	76	28	for	for	ADP
iaajah-2838	76	29	the	the	DET
iaajah-2838	76	30	billboard	billboard	NOUN
iaajah-2838	76	31	sites	site	NOUN
iaajah-2838	76	32	.	.	PUNCT
iaajah-2838	77	1	bakare	bakare	NOUN
iaajah-2838	77	2	(	(	PUNCT
iaajah-2838	77	3	2005	2005	NUM
iaajah-2838	77	4	)	)	PUNCT
iaajah-2838	77	5	described	describe	VERB
iaajah-2838	77	6	media	medium	NOUN
iaajah-2838	77	7	buying	buying	NOUN
iaajah-2838	77	8	services	service	NOUN
iaajah-2838	77	9	as	as	ADP
iaajah-2838	77	10	a	a	DET
iaajah-2838	77	11	specialised	specialised	ADJ
iaajah-2838	77	12	way	way	NOUN
iaajah-2838	77	13	to	to	PART
iaajah-2838	77	14	purchase	purchase	VERB
iaajah-2838	77	15	and	and	CCONJ
iaajah-2838	77	16	package	package	NOUN
iaajah-2838	77	17	media	medium	NOUN
iaajah-2838	77	18	space	space	NOUN
iaajah-2838	77	19	and	and	CCONJ
iaajah-2838	77	20	time	time	NOUN
iaajah-2838	77	21	,	,	PUNCT
iaajah-2838	77	22	according	accord	VERB
iaajah-2838	77	23	to	to	ADP
iaajah-2838	77	24	him	he	PRON
iaajah-2838	77	25	,	,	PUNCT
iaajah-2838	77	26	media	medium	NOUN
iaajah-2838	77	27	specialists	specialist	NOUN
iaajah-2838	77	28	negotiate	negotiate	VERB
iaajah-2838	77	29	for	for	ADP
iaajah-2838	77	30	discount	discount	NOUN
iaajah-2838	77	31	from	from	ADP
iaajah-2838	77	32	media	medium	NOUN
iaajah-2838	77	33	houses	house	NOUN
iaajah-2838	77	34	and	and	CCONJ
iaajah-2838	77	35	resell	resell	VERB
iaajah-2838	77	36	to	to	ADP
iaajah-2838	77	37	willing	willing	ADJ
iaajah-2838	77	38	advertising	advertising	NOUN
iaajah-2838	77	39	agencies	agency	NOUN
iaajah-2838	77	40	and	and	CCONJ
iaajah-2838	77	41	advertisers	advertiser	NOUN
iaajah-2838	77	42	.	.	PUNCT
iaajah-2838	78	1	this	this	PRON
iaajah-2838	78	2	is	be	AUX
iaajah-2838	78	3	done	do	VERB
iaajah-2838	78	4	with	with	ADP
iaajah-2838	78	5	good	good	ADJ
iaajah-2838	78	6	value	value	NOUN
iaajah-2838	78	7	for	for	ADP
iaajah-2838	78	8	money	money	NOUN
iaajah-2838	78	9	to	to	ADP
iaajah-2838	78	10	both	both	DET
iaajah-2838	78	11	the	the	DET
iaajah-2838	78	12	advertisers	advertiser	NOUN
iaajah-2838	78	13	and	and	CCONJ
iaajah-2838	78	14	advertising	advertising	NOUN
iaajah-2838	78	15	agencies	agency	NOUN
iaajah-2838	78	16	.	.	PUNCT
iaajah-2838	79	1	bloomads.com	bloomads.com	X
iaajah-2838	79	2	described	describe	VERB
iaajah-2838	79	3	media	medium	NOUN
iaajah-2838	79	4	planning	planning	NOUN
iaajah-2838	79	5	as	as	ADP
iaajah-2838	79	6	the	the	DET
iaajah-2838	79	7	act	act	NOUN
iaajah-2838	79	8	of	of	ADP
iaajah-2838	79	9	selecting	select	VERB
iaajah-2838	79	10	the	the	DET
iaajah-2838	79	11	best	good	ADJ
iaajah-2838	79	12	media	medium	NOUN
iaajah-2838	79	13	platforms	platform	NOUN
iaajah-2838	79	14	for	for	ADP
iaajah-2838	79	15	a	a	DET
iaajah-2838	79	16	marketing	marketing	NOUN
iaajah-2838	79	17	campaigns	campaign	NOUN
iaajah-2838	79	18	,	,	PUNCT
iaajah-2838	79	19	which	which	PRON
iaajah-2838	79	20	is	be	AUX
iaajah-2838	79	21	anchored	anchor	VERB
iaajah-2838	79	22	on	on	ADP
iaajah-2838	79	23	the	the	DET
iaajah-2838	79	24	best	good	ADJ
iaajah-2838	79	25	combination	combination	NOUN
iaajah-2838	79	26	of	of	ADP
iaajah-2838	79	27	media	medium	NOUN
iaajah-2838	79	28	to	to	PART
iaajah-2838	79	29	achieve	achieve	VERB
iaajah-2838	79	30	marketing	marketing	NOUN
iaajah-2838	79	31	campaign	campaign	NOUN
iaajah-2838	79	32	objectives	objective	NOUN
iaajah-2838	79	33	[	[	PUNCT
iaajah-2838	79	34	https://www.bloomads.com	https://www.bloomads.com	X
iaajah-2838	79	35	]	]	X
iaajah-2838	79	36	media	media	PROPN
iaajah-2838	79	37	department	department	PROPN
iaajah-2838	79	38	help	help	AUX
iaajah-2838	79	39	generate	generate	VERB
iaajah-2838	79	40	money	money	NOUN
iaajah-2838	79	41	for	for	ADP
iaajah-2838	79	42	advertising	advertising	NOUN
iaajah-2838	79	43	agency	agency	NOUN
iaajah-2838	79	44	through	through	ADP
iaajah-2838	79	45	creative	creative	ADJ
iaajah-2838	79	46	media	medium	NOUN
iaajah-2838	79	47	buying	buying	NOUN
iaajah-2838	79	48	and	and	CCONJ
iaajah-2838	79	49	commission	commission	PROPN
iaajah-2838	79	50	,	,	PUNCT
iaajah-2838	79	51	the	the	DET
iaajah-2838	79	52	modern	modern	ADJ
iaajah-2838	79	53	and	and	CCONJ
iaajah-2838	79	54	scientific	scientific	ADJ
iaajah-2838	79	55	media	medium	NOUN
iaajah-2838	79	56	trend	trend	NOUN
iaajah-2838	79	57	in	in	ADP
iaajah-2838	79	58	recent	recent	ADJ
iaajah-2838	79	59	years	year	NOUN
iaajah-2838	79	60	is	be	AUX
iaajah-2838	79	61	so	so	ADV
iaajah-2838	79	62	complex	complex	ADJ
iaajah-2838	79	63	and	and	CCONJ
iaajah-2838	79	64	huge	huge	ADJ
iaajah-2838	79	65	that	that	SCONJ
iaajah-2838	79	66	it	it	PRON
iaajah-2838	79	67	has	have	AUX
iaajah-2838	79	68	developed	develop	VERB
iaajah-2838	79	69	into	into	ADP
iaajah-2838	79	70	the	the	DET
iaajah-2838	79	71	establishment	establishment	NOUN
iaajah-2838	79	72	of	of	ADP
iaajah-2838	79	73	media	medium	NOUN
iaajah-2838	79	74	independent	independent	ADJ
iaajah-2838	79	75	agencies	agency	NOUN
iaajah-2838	79	76	.	.	PUNCT
iaajah-2838	80	1	planning	planning	NOUN
iaajah-2838	80	2	and	and	CCONJ
iaajah-2838	80	3	research	research	NOUN
iaajah-2838	80	4	department	department	PROPN
iaajah-2838	80	5	help	help	NOUN
iaajah-2838	80	6	carry	carry	VERB
iaajah-2838	80	7	out	out	ADP
iaajah-2838	80	8	research	research	NOUN
iaajah-2838	80	9	after	after	SCONJ
iaajah-2838	80	10	been	be	AUX
iaajah-2838	80	11	debriefed	debrief	VERB
iaajah-2838	80	12	by	by	ADP
iaajah-2838	80	13	the	the	DET
iaajah-2838	80	14	client	client	NOUN
iaajah-2838	80	15	service	service	NOUN
iaajah-2838	80	16	unit	unit	NOUN
iaajah-2838	80	17	concerning	concern	VERB
iaajah-2838	80	18	client	client	NOUN
iaajah-2838	80	19	’s	’s	PART
iaajah-2838	80	20	product	product	NOUN
iaajah-2838	80	21	or	or	CCONJ
iaajah-2838	80	22	service	service	NOUN
iaajah-2838	80	23	,	,	PUNCT
iaajah-2838	80	24	the	the	DET
iaajah-2838	80	25	department	department	NOUN
iaajah-2838	80	26	mandate	mandate	NOUN
iaajah-2838	80	27	is	be	AUX
iaajah-2838	80	28	to	to	PART
iaajah-2838	80	29	embark	embark	VERB
iaajah-2838	80	30	on	on	ADP
iaajah-2838	80	31	research	research	NOUN
iaajah-2838	80	32	concerning	concern	VERB
iaajah-2838	80	33	affected	affect	VERB
iaajah-2838	80	34	products	product	NOUN
iaajah-2838	80	35	in	in	ADP
iaajah-2838	80	36	terms	term	NOUN
iaajah-2838	80	37	of	of	ADP
iaajah-2838	80	38	competition	competition	NOUN
iaajah-2838	80	39	,	,	PUNCT
iaajah-2838	80	40	price	price	NOUN
iaajah-2838	80	41	,	,	PUNCT
iaajah-2838	80	42	best	good	ADJ
iaajah-2838	80	43	media	medium	NOUN
iaajah-2838	80	44	outlet	outlet	NOUN
iaajah-2838	80	45	and	and	CCONJ
iaajah-2838	80	46	other	other	ADJ
iaajah-2838	80	47	issues	issue	NOUN
iaajah-2838	80	48	that	that	PRON
iaajah-2838	80	49	that	that	PRON
iaajah-2838	80	50	will	will	AUX
iaajah-2838	80	51	enable	enable	VERB
iaajah-2838	80	52	advertising	advertising	NOUN
iaajah-2838	80	53	agency	agency	NOUN
iaajah-2838	80	54	develop	develop	VERB
iaajah-2838	80	55	productive	productive	ADJ
iaajah-2838	80	56	and	and	CCONJ
iaajah-2838	80	57	result	result	VERB
iaajah-2838	80	58	oriented	orient	VERB
iaajah-2838	80	59	advertising	advertising	NOUN
iaajah-2838	80	60	campaign	campaign	NOUN
iaajah-2838	80	61	.	.	PUNCT
iaajah-2838	81	1	production	production	NOUN
iaajah-2838	81	2	departments	department	NOUN
iaajah-2838	81	3	is	be	AUX
iaajah-2838	81	4	responsible	responsible	ADJ
iaajah-2838	81	5	for	for	ADP
iaajah-2838	81	6	the	the	DET
iaajah-2838	81	7	translation	translation	NOUN
iaajah-2838	81	8	of	of	ADP
iaajah-2838	81	9	radio	radio	NOUN
iaajah-2838	81	10	copy	copy	NOUN
iaajah-2838	81	11	into	into	ADP
iaajah-2838	81	12	tapes	tape	NOUN
iaajah-2838	81	13	to	to	PART
iaajah-2838	81	14	be	be	AUX
iaajah-2838	81	15	aired	air	VERB
iaajah-2838	81	16	at	at	ADP
iaajah-2838	81	17	radio	radio	NOUN
iaajah-2838	81	18	stations	station	NOUN
iaajah-2838	81	19	,	,	PUNCT
iaajah-2838	81	20	story	story	NOUN
iaajah-2838	81	21	boards	board	NOUN
iaajah-2838	81	22	into	into	ADP
iaajah-2838	81	23	tv	tv	NOUN
iaajah-2838	81	24	commercials	commercial	NOUN
iaajah-2838	81	25	and	and	CCONJ
iaajah-2838	81	26	also	also	ADV
iaajah-2838	81	27	liaise	liaise	VERB
iaajah-2838	81	28	with	with	ADP
iaajah-2838	81	29	external	external	ADJ
iaajah-2838	81	30	and	and	CCONJ
iaajah-2838	81	31	bigger	big	ADJ
iaajah-2838	81	32	production	production	NOUN
iaajah-2838	81	33	house	house	NOUN
iaajah-2838	81	34	for	for	ADP
iaajah-2838	81	35	tasks	task	NOUN
iaajah-2838	81	36	that	that	PRON
iaajah-2838	81	37	can	can	AUX
iaajah-2838	81	38	not	not	PART
iaajah-2838	81	39	be	be	AUX
iaajah-2838	81	40	handled	handle	VERB
iaajah-2838	81	41	by	by	ADP
iaajah-2838	81	42	the	the	DET
iaajah-2838	81	43	advertising	advertising	NOUN
iaajah-2838	81	44	agency	agency	NOUN
iaajah-2838	81	45	.	.	PUNCT
iaajah-2838	82	1	billboard	billboard	NOUN
iaajah-2838	82	2	productions	production	NOUN
iaajah-2838	82	3	and	and	CCONJ
iaajah-2838	82	4	printing	printing	NOUN
iaajah-2838	82	5	are	be	AUX
iaajah-2838	82	6	done	do	VERB
iaajah-2838	82	7	outside	outside	ADP
iaajah-2838	82	8	the	the	DET
iaajah-2838	82	9	agency	agency	NOUN
iaajah-2838	82	10	.	.	PUNCT
iaajah-2838	83	1	public	public	ADJ
iaajah-2838	83	2	relations	relation	NOUN
iaajah-2838	83	3	agency	agency	NOUN
iaajah-2838	83	4	structure	structure	NOUN
iaajah-2838	83	5	public	public	PROPN
iaajah-2838	83	6	relations	relation	NOUN
iaajah-2838	83	7	agency	agency	NOUN
iaajah-2838	83	8	has	have	VERB
iaajah-2838	83	9	less	less	ADJ
iaajah-2838	83	10	departments	department	NOUN
iaajah-2838	83	11	compared	compare	VERB
iaajah-2838	83	12	to	to	ADP
iaajah-2838	83	13	advertising	advertising	NOUN
iaajah-2838	83	14	agency	agency	NOUN
iaajah-2838	83	15	and	and	CCONJ
iaajah-2838	83	16	it	it	PRON
iaajah-2838	83	17	’s	’s	AUX
iaajah-2838	83	18	usually	usually	ADV
iaajah-2838	83	19	headed	head	VERB
iaajah-2838	83	20	by	by	ADP
iaajah-2838	83	21	a	a	DET
iaajah-2838	83	22	chief	chief	ADJ
iaajah-2838	83	23	executive	executive	ADJ
iaajah-2838	83	24	officer	officer	NOUN
iaajah-2838	83	25	with	with	ADP
iaajah-2838	83	26	good	good	ADJ
iaajah-2838	83	27	knowledge	knowledge	NOUN
iaajah-2838	83	28	of	of	ADP
iaajah-2838	83	29	all	all	DET
iaajah-2838	83	30	areas	area	NOUN
iaajah-2838	83	31	of	of	ADP
iaajah-2838	83	32	public	public	ADJ
iaajah-2838	83	33	relations	relation	NOUN
iaajah-2838	83	34	.	.	PUNCT
iaajah-2838	84	1	the	the	DET
iaajah-2838	84	2	major	major	ADJ
iaajah-2838	84	3	departments	department	NOUN
iaajah-2838	84	4	in	in	ADP
iaajah-2838	84	5	a	a	DET
iaajah-2838	84	6	pr	pr	NOUN
iaajah-2838	84	7	are	be	AUX
iaajah-2838	84	8	:	:	PUNCT
iaajah-2838	84	9			PROPN
iaajah-2838	84	10	administrative	administrative	PROPN
iaajah-2838	84	11	department	department	PROPN
iaajah-2838	84	12			PROPN
iaajah-2838	84	13	client	client	PROPN
iaajah-2838	84	14	service	service	PROPN
iaajah-2838	84	15	department	department	PROPN
iaajah-2838	84	16			PROPN
iaajah-2838	84	17	media	medium	NOUN
iaajah-2838	84	18	relations	relations	PROPN
iaajah-2838	84	19	department	department	NOUN
iaajah-2838	84	20	igwebuike	igwebuike	PROPN
iaajah-2838	84	21	:	:	PUNCT
iaajah-2838	84	22	an	an	DET
iaajah-2838	84	23	african	african	ADJ
iaajah-2838	84	24	journal	journal	NOUN
iaajah-2838	84	25	of	of	ADP
iaajah-2838	84	26	arts	art	NOUN
iaajah-2838	84	27	and	and	CCONJ
iaajah-2838	84	28	humanities	humanity	NOUN
iaajah-2838	84	29	.	.	PUNCT
iaajah-2838	85	1	vol	vol	NOUN
iaajah-2838	85	2	.	.	PROPN
iaajah-2838	86	1	8	8	NUM
iaajah-2838	86	2	.	.	X
iaajah-2838	87	1	no	no	INTJ
iaajah-2838	87	2	.	.	NOUN
iaajah-2838	87	3	2	2	NUM
iaajah-2838	87	4	,	,	PUNCT
iaajah-2838	87	5	(	(	PUNCT
iaajah-2838	87	6	2022	2022	NUM
iaajah-2838	87	7	)	)	PUNCT
iaajah-2838	87	8	issn	issn	PROPN
iaajah-2838	87	9	:	:	PUNCT
iaajah-2838	87	10	24889210	24889210	NUM
iaajah-2838	87	11	(	(	PUNCT
iaajah-2838	87	12	print	print	NOUN
iaajah-2838	87	13	)	)	PUNCT
iaajah-2838	87	14	2504	2504	NUM
iaajah-2838	87	15	-	-	SYM
iaajah-2838	87	16	9038	9038	NUM
iaajah-2838	87	17	(	(	PUNCT
iaajah-2838	87	18	online	online	ADJ
iaajah-2838	87	19	)	)	PUNCT
iaajah-2838	87	20	department	department	NOUN
iaajah-2838	87	21	of	of	ADP
iaajah-2838	87	22	philosophy	philosophy	NOUN
iaajah-2838	87	23	and	and	CCONJ
iaajah-2838	87	24	religious	religious	ADJ
iaajah-2838	87	25	studies	study	NOUN
iaajah-2838	87	26	,	,	PUNCT
iaajah-2838	87	27	tansian	tansian	PROPN
iaajah-2838	87	28	university	university	NOUN
iaajah-2838	87	29	,	,	PUNCT
iaajah-2838	87	30	umunya	umunya	ADJ
iaajah-2838	87	31	213	213	NUM
iaajah-2838	87	32	administrative	administrative	ADJ
iaajah-2838	87	33	department	department	NOUN
iaajah-2838	87	34	:	:	PUNCT
iaajah-2838	87	35	this	this	DET
iaajah-2838	87	36	unit	unit	NOUN
iaajah-2838	87	37	is	be	AUX
iaajah-2838	87	38	under	under	ADP
iaajah-2838	87	39	the	the	DET
iaajah-2838	87	40	office	office	NOUN
iaajah-2838	87	41	of	of	ADP
iaajah-2838	87	42	the	the	DET
iaajah-2838	87	43	chief	chief	ADJ
iaajah-2838	87	44	executive	executive	ADJ
iaajah-2838	87	45	officer	officer	NOUN
iaajah-2838	87	46	,	,	PUNCT
iaajah-2838	87	47	it	it	PRON
iaajah-2838	87	48	comprises	comprise	VERB
iaajah-2838	87	49	the	the	DET
iaajah-2838	87	50	secretariat	secretariat	NOUN
iaajah-2838	87	51	,	,	PUNCT
iaajah-2838	87	52	human	human	ADJ
iaajah-2838	87	53	resources	resource	NOUN
iaajah-2838	87	54	and	and	CCONJ
iaajah-2838	87	55	the	the	DET
iaajah-2838	87	56	finance	finance	NOUN
iaajah-2838	87	57	sections	section	NOUN
iaajah-2838	87	58	.	.	PUNCT
iaajah-2838	88	1	creative	creative	ADJ
iaajah-2838	88	2	department	department	PROPN
iaajah-2838	88	3	:	:	PUNCT
iaajah-2838	88	4	the	the	DET
iaajah-2838	88	5	client	client	PROPN
iaajah-2838	88	6	service	service	PROPN
iaajah-2838	88	7	department	department	PROPN
iaajah-2838	88	8	is	be	AUX
iaajah-2838	88	9	the	the	DET
iaajah-2838	88	10	unit	unit	NOUN
iaajah-2838	88	11	responsible	responsible	ADJ
iaajah-2838	88	12	for	for	ADP
iaajah-2838	88	13	discussing	discuss	VERB
iaajah-2838	88	14	with	with	ADP
iaajah-2838	88	15	the	the	DET
iaajah-2838	88	16	clients	client	NOUN
iaajah-2838	88	17	and	and	CCONJ
iaajah-2838	88	18	getting	get	VERB
iaajah-2838	88	19	jobs	job	NOUN
iaajah-2838	88	20	for	for	ADP
iaajah-2838	88	21	the	the	DET
iaajah-2838	88	22	agency	agency	NOUN
iaajah-2838	88	23	,	,	PUNCT
iaajah-2838	88	24	this	this	DET
iaajah-2838	88	25	same	same	ADJ
iaajah-2838	88	26	unit	unit	NOUN
iaajah-2838	88	27	is	be	AUX
iaajah-2838	88	28	also	also	ADV
iaajah-2838	88	29	responsible	responsible	ADJ
iaajah-2838	88	30	for	for	ADP
iaajah-2838	88	31	managing	manage	VERB
iaajah-2838	88	32	the	the	DET
iaajah-2838	88	33	existing	exist	VERB
iaajah-2838	88	34	accounts	account	NOUN
iaajah-2838	88	35	.	.	PUNCT
iaajah-2838	89	1	media	medium	NOUN
iaajah-2838	89	2	department	department	PROPN
iaajah-2838	89	3	:	:	PUNCT
iaajah-2838	89	4	this	this	DET
iaajah-2838	89	5	department	department	NOUN
iaajah-2838	89	6	is	be	AUX
iaajah-2838	89	7	as	as	ADV
iaajah-2838	89	8	important	important	ADJ
iaajah-2838	89	9	as	as	ADP
iaajah-2838	89	10	the	the	DET
iaajah-2838	89	11	client	client	NOUN
iaajah-2838	89	12	service	service	NOUN
iaajah-2838	89	13	,	,	PUNCT
iaajah-2838	89	14	sometimes	sometimes	ADV
iaajah-2838	89	15	more	more	ADV
iaajah-2838	89	16	important	important	ADJ
iaajah-2838	89	17	in	in	ADP
iaajah-2838	89	18	a	a	DET
iaajah-2838	89	19	well	well	ADV
iaajah-2838	89	20	organised	organise	VERB
iaajah-2838	89	21	public	public	ADJ
iaajah-2838	89	22	relations	relation	NOUN
iaajah-2838	89	23	agency	agency	NOUN
iaajah-2838	89	24	because	because	SCONJ
iaajah-2838	89	25	almost	almost	ADV
iaajah-2838	89	26	all	all	DET
iaajah-2838	89	27	activities	activity	NOUN
iaajah-2838	89	28	of	of	ADP
iaajah-2838	89	29	pr	pr	NOUN
iaajah-2838	89	30	agency	agency	NOUN
iaajah-2838	89	31	centres	centre	NOUN
iaajah-2838	89	32	around	around	ADP
iaajah-2838	89	33	planning	planning	NOUN
iaajah-2838	89	34	and	and	CCONJ
iaajah-2838	89	35	media	medium	NOUN
iaajah-2838	89	36	exposures	exposure	NOUN
iaajah-2838	89	37	.	.	PUNCT
iaajah-2838	90	1	staff	staff	NOUN
iaajah-2838	90	2	of	of	ADP
iaajah-2838	90	3	this	this	DET
iaajah-2838	90	4	department	department	NOUN
iaajah-2838	90	5	are	be	AUX
iaajah-2838	90	6	trained	train	VERB
iaajah-2838	90	7	staff	staff	NOUN
iaajah-2838	90	8	with	with	ADP
iaajah-2838	90	9	good	good	ADJ
iaajah-2838	90	10	knowledge	knowledge	NOUN
iaajah-2838	90	11	of	of	ADP
iaajah-2838	90	12	corporate	corporate	ADJ
iaajah-2838	90	13	relations	relation	NOUN
iaajah-2838	90	14	,	,	PUNCT
iaajah-2838	90	15	community	community	NOUN
iaajah-2838	90	16	relations	relation	NOUN
iaajah-2838	90	17	,	,	PUNCT
iaajah-2838	90	18	media	medium	NOUN
iaajah-2838	90	19	placement	placement	NOUN
iaajah-2838	90	20	/	/	PUNCT
iaajah-2838	90	21	monitoring	monitoring	NOUN
iaajah-2838	90	22	and	and	CCONJ
iaajah-2838	90	23	many	many	ADJ
iaajah-2838	90	24	other	other	ADJ
iaajah-2838	90	25	areas	area	NOUN
iaajah-2838	90	26	of	of	ADP
iaajah-2838	90	27	pr	pr	NOUN
iaajah-2838	90	28	functions	function	NOUN
iaajah-2838	90	29	.	.	PUNCT
iaajah-2838	91	1	large	large	ADJ
iaajah-2838	91	2	corporations	corporation	NOUN
iaajah-2838	91	3	public	public	ADJ
iaajah-2838	91	4	relations	relation	NOUN
iaajah-2838	91	5	department	department	PROPN
iaajah-2838	91	6	there	there	PRON
iaajah-2838	91	7	are	be	VERB
iaajah-2838	91	8	some	some	DET
iaajah-2838	91	9	big	big	ADJ
iaajah-2838	91	10	corporations	corporation	NOUN
iaajah-2838	91	11	in	in	ADP
iaajah-2838	91	12	nigeria	nigeria	PROPN
iaajah-2838	91	13	with	with	ADP
iaajah-2838	91	14	a	a	DET
iaajah-2838	91	15	well	well	ADV
iaajah-2838	91	16	-	-	PUNCT
iaajah-2838	91	17	established	establish	VERB
iaajah-2838	91	18	and	and	CCONJ
iaajah-2838	91	19	large	large	ADJ
iaajah-2838	91	20	pr	pr	NOUN
iaajah-2838	91	21	department	department	NOUN
iaajah-2838	91	22	than	than	ADP
iaajah-2838	91	23	many	many	ADJ
iaajah-2838	91	24	pr	pr	NOUN
iaajah-2838	91	25	agencies	agency	NOUN
iaajah-2838	91	26	.	.	PUNCT
iaajah-2838	92	1	a	a	DET
iaajah-2838	92	2	good	good	ADJ
iaajah-2838	92	3	example	example	NOUN
iaajah-2838	92	4	will	will	AUX
iaajah-2838	92	5	be	be	AUX
iaajah-2838	92	6	nnpc	nnpc	ADJ
iaajah-2838	92	7	nigerian	nigerian	ADJ
iaajah-2838	92	8	national	national	ADJ
iaajah-2838	92	9	petroleum	petroleum	NOUN
iaajah-2838	92	10	corporation	corporation	NOUN
iaajah-2838	92	11	with	with	ADP
iaajah-2838	92	12	a	a	DET
iaajah-2838	92	13	full	full	ADJ
iaajah-2838	92	14	blown	blown	ADJ
iaajah-2838	92	15	group	group	NOUN
iaajah-2838	92	16	public	public	ADJ
iaajah-2838	92	17	affairs	affair	NOUN
iaajah-2838	92	18	division	division	NOUN
iaajah-2838	92	19	.	.	PUNCT
iaajah-2838	93	1	this	this	DET
iaajah-2838	93	2	corporation	corporation	NOUN
iaajah-2838	93	3	has	have	VERB
iaajah-2838	93	4	different	different	ADJ
iaajah-2838	93	5	staff	staff	NOUN
iaajah-2838	93	6	that	that	PRON
iaajah-2838	93	7	handles	handle	VERB
iaajah-2838	93	8	community	community	NOUN
iaajah-2838	93	9	relations	relation	NOUN
iaajah-2838	93	10	,	,	PUNCT
iaajah-2838	93	11	corporate	corporate	ADJ
iaajah-2838	93	12	relations	relation	NOUN
iaajah-2838	93	13	,	,	PUNCT
iaajah-2838	93	14	investment	investment	NOUN
iaajah-2838	93	15	relations	relation	NOUN
iaajah-2838	93	16	both	both	CCONJ
iaajah-2838	93	17	within	within	ADP
iaajah-2838	93	18	and	and	CCONJ
iaajah-2838	93	19	outside	outside	ADP
iaajah-2838	93	20	the	the	DET
iaajah-2838	93	21	country	country	NOUN
iaajah-2838	93	22	.	.	PUNCT
iaajah-2838	94	1	there	there	PRON
iaajah-2838	94	2	are	be	VERB
iaajah-2838	94	3	also	also	ADV
iaajah-2838	94	4	staff	staff	NOUN
iaajah-2838	94	5	responsible	responsible	ADJ
iaajah-2838	94	6	for	for	ADP
iaajah-2838	94	7	public	public	ADJ
iaajah-2838	94	8	information	information	NOUN
iaajah-2838	94	9	,	,	PUNCT
iaajah-2838	94	10	public	public	ADJ
iaajah-2838	94	11	affairs	affair	NOUN
iaajah-2838	94	12	and	and	CCONJ
iaajah-2838	94	13	lobby	lobby	NOUN
iaajah-2838	94	14	when	when	SCONJ
iaajah-2838	94	15	it	it	PRON
iaajah-2838	94	16	comes	come	VERB
iaajah-2838	94	17	national	national	ADJ
iaajah-2838	94	18	assembly	assembly	NOUN
iaajah-2838	94	19	matters	matter	NOUN
iaajah-2838	94	20	.	.	PUNCT
iaajah-2838	95	1	the	the	DET
iaajah-2838	95	2	term	term	NOUN
iaajah-2838	95	3	public	public	PROPN
iaajah-2838	95	4	affairs	affairs	PROPN
iaajah-2838	95	5	department	department	PROPN
iaajah-2838	95	6	is	be	AUX
iaajah-2838	95	7	used	use	VERB
iaajah-2838	95	8	by	by	ADP
iaajah-2838	95	9	nnpc	nnpc	NOUN
iaajah-2838	95	10	as	as	ADP
iaajah-2838	95	11	against	against	ADP
iaajah-2838	95	12	public	public	ADJ
iaajah-2838	95	13	relations	relation	NOUN
iaajah-2838	95	14	used	use	VERB
iaajah-2838	95	15	by	by	ADP
iaajah-2838	95	16	other	other	ADJ
iaajah-2838	95	17	private	private	ADJ
iaajah-2838	95	18	organisations	organisation	NOUN
iaajah-2838	95	19	.	.	PUNCT
iaajah-2838	96	1	the	the	DET
iaajah-2838	96	2	reasons	reason	NOUN
iaajah-2838	96	3	why	why	SCONJ
iaajah-2838	96	4	there	there	PRON
iaajah-2838	96	5	is	be	VERB
iaajah-2838	96	6	difference	difference	NOUN
iaajah-2838	96	7	in	in	ADP
iaajah-2838	96	8	nomenclature	nomenclature	NOUN
iaajah-2838	96	9	despite	despite	SCONJ
iaajah-2838	96	10	the	the	DET
iaajah-2838	96	11	facts	fact	NOUN
iaajah-2838	96	12	that	that	SCONJ
iaajah-2838	96	13	they	they	PRON
iaajah-2838	96	14	carry	carry	VERB
iaajah-2838	96	15	out	out	ADP
iaajah-2838	96	16	similar	similar	ADJ
iaajah-2838	96	17	functions	function	NOUN
iaajah-2838	96	18	both	both	CCONJ
iaajah-2838	96	19	in	in	ADP
iaajah-2838	96	20	government	government	NOUN
iaajah-2838	96	21	and	and	CCONJ
iaajah-2838	96	22	private	private	ADJ
iaajah-2838	96	23	organisation	organisation	NOUN
iaajah-2838	96	24	are	be	AUX
iaajah-2838	96	25	stated	state	VERB
iaajah-2838	96	26	below	below	ADV
iaajah-2838	96	27	.	.	PUNCT
iaajah-2838	97	1	functions	function	VERB
iaajah-2838	97	2	public	public	ADJ
iaajah-2838	97	3	relations	relation	NOUN
iaajah-2838	97	4	department	department	NOUN
iaajah-2838	97	5	[	[	PUNCT
iaajah-2838	97	6	private	private	ADJ
iaajah-2838	97	7	org	org	NOUN
iaajah-2838	97	8	]	]	PUNCT
iaajah-2838	97	9	public	public	ADJ
iaajah-2838	97	10	affairs	affairs	PROPN
iaajah-2838	97	11	department	department	PROPN
iaajah-2838	97	12	[	[	PUNCT
iaajah-2838	97	13	government	government	NOUN
iaajah-2838	97	14	org	org	NOUN
iaajah-2838	97	15	]	]	PUNCT
iaajah-2838	97	16	source	source	NOUN
iaajah-2838	97	17	of	of	ADP
iaajah-2838	97	18	finance	finance	NOUN
iaajah-2838	97	19	banks	bank	NOUN
iaajah-2838	97	20	,	,	PUNCT
iaajah-2838	97	21	other	other	ADJ
iaajah-2838	97	22	financial	financial	ADJ
iaajah-2838	97	23	institutions	institution	NOUN
iaajah-2838	97	24	and	and	CCONJ
iaajah-2838	97	25	private	private	ADJ
iaajah-2838	97	26	organisations	organisation	NOUN
iaajah-2838	97	27	prefer	prefer	VERB
iaajah-2838	97	28	pr	pr	NOUN
iaajah-2838	97	29	departments	department	NOUN
iaajah-2838	97	30	because	because	SCONJ
iaajah-2838	97	31	they	they	PRON
iaajah-2838	97	32	are	be	AUX
iaajah-2838	97	33	private	private	ADJ
iaajah-2838	97	34	institutions	institution	NOUN
iaajah-2838	97	35	that	that	PRON
iaajah-2838	97	36	must	must	AUX
iaajah-2838	97	37	generate	generate	VERB
iaajah-2838	97	38	funds	fund	NOUN
iaajah-2838	97	39	through	through	ADP
iaajah-2838	97	40	nnpc	nnpc	ADJ
iaajah-2838	97	41	and	and	CCONJ
iaajah-2838	97	42	other	other	ADJ
iaajah-2838	97	43	government	government	NOUN
iaajah-2838	97	44	organisations	organisation	NOUN
iaajah-2838	97	45	like	like	SCONJ
iaajah-2838	97	46	mda	mda	PROPN
iaajah-2838	97	47	derive	derive	VERB
iaajah-2838	97	48	their	their	PRON
iaajah-2838	97	49	funding	funding	NOUN
iaajah-2838	97	50	from	from	ADP
iaajah-2838	97	51	government	government	NOUN
iaajah-2838	97	52	budgetary	budgetary	ADJ
iaajah-2838	97	53	allocation	allocation	NOUN
iaajah-2838	97	54	,	,	PUNCT
iaajah-2838	97	55	so	so	SCONJ
iaajah-2838	97	56	they	they	PRON
iaajah-2838	97	57	worry	worry	VERB
iaajah-2838	97	58	less	less	ADV
iaajah-2838	97	59	about	about	ADP
iaajah-2838	97	60	igwebuike	igwebuike	NOUN
iaajah-2838	97	61	:	:	PUNCT
iaajah-2838	97	62	an	an	DET
iaajah-2838	97	63	african	african	ADJ
iaajah-2838	97	64	journal	journal	NOUN
iaajah-2838	97	65	of	of	ADP
iaajah-2838	97	66	arts	art	NOUN
iaajah-2838	97	67	and	and	CCONJ
iaajah-2838	97	68	humanities	humanity	NOUN
iaajah-2838	97	69	.	.	PUNCT
iaajah-2838	98	1	vol	vol	NOUN
iaajah-2838	98	2	.	.	PROPN
iaajah-2838	99	1	8	8	NUM
iaajah-2838	99	2	.	.	X
iaajah-2838	100	1	no	no	INTJ
iaajah-2838	100	2	.	.	NOUN
iaajah-2838	100	3	2	2	NUM
iaajah-2838	100	4	,	,	PUNCT
iaajah-2838	100	5	(	(	PUNCT
iaajah-2838	100	6	2022	2022	NUM
iaajah-2838	100	7	)	)	PUNCT
iaajah-2838	100	8	issn	issn	PROPN
iaajah-2838	100	9	:	:	PUNCT
iaajah-2838	100	10	24889210	24889210	NUM
iaajah-2838	100	11	(	(	PUNCT
iaajah-2838	100	12	print	print	NOUN
iaajah-2838	100	13	)	)	PUNCT
iaajah-2838	100	14	2504	2504	NUM
iaajah-2838	100	15	-	-	SYM
iaajah-2838	100	16	9038	9038	NUM
iaajah-2838	100	17	(	(	PUNCT
iaajah-2838	100	18	online	online	ADJ
iaajah-2838	100	19	)	)	PUNCT
iaajah-2838	100	20	department	department	NOUN
iaajah-2838	100	21	of	of	ADP
iaajah-2838	100	22	philosophy	philosophy	NOUN
iaajah-2838	100	23	and	and	CCONJ
iaajah-2838	100	24	religious	religious	ADJ
iaajah-2838	100	25	studies	study	NOUN
iaajah-2838	100	26	,	,	PUNCT
iaajah-2838	100	27	tansian	tansian	PROPN
iaajah-2838	100	28	university	university	NOUN
iaajah-2838	100	29	,	,	PUNCT
iaajah-2838	100	30	umunya	umunya	PROPN
iaajah-2838	100	31	214	214	NUM
iaajah-2838	100	32	the	the	DET
iaajah-2838	100	33	services	service	NOUN
iaajah-2838	100	34	they	they	PRON
iaajah-2838	100	35	render	render	VERB
iaajah-2838	100	36	with	with	ADP
iaajah-2838	100	37	profits	profit	NOUN
iaajah-2838	100	38	.	.	PUNCT
iaajah-2838	101	1	funding	funding	NOUN
iaajah-2838	101	2	but	but	CCONJ
iaajah-2838	101	3	focus	focus	VERB
iaajah-2838	101	4	more	more	ADV
iaajah-2838	101	5	on	on	ADP
iaajah-2838	101	6	execution	execution	NOUN
iaajah-2838	101	7	of	of	ADP
iaajah-2838	101	8	approved	approve	VERB
iaajah-2838	101	9	projects	project	NOUN
iaajah-2838	101	10	.	.	PUNCT
iaajah-2838	102	1	community	community	NOUN
iaajah-2838	102	2	relations	relation	NOUN
iaajah-2838	102	3	private	private	ADJ
iaajah-2838	102	4	organisations	organisation	NOUN
iaajah-2838	102	5	are	be	AUX
iaajah-2838	102	6	not	not	PART
iaajah-2838	102	7	restricted	restrict	VERB
iaajah-2838	102	8	in	in	ADP
iaajah-2838	102	9	doing	do	VERB
iaajah-2838	102	10	community	community	NOUN
iaajah-2838	102	11	relations	relation	NOUN
iaajah-2838	102	12	in	in	ADP
iaajah-2838	102	13	there	there	ADV
iaajah-2838	102	14	public	public	ADJ
iaajah-2838	102	15	relations	relation	NOUN
iaajah-2838	102	16	activities	activity	NOUN
iaajah-2838	102	17	,	,	PUNCT
iaajah-2838	102	18	they	they	PRON
iaajah-2838	102	19	can	can	AUX
iaajah-2838	102	20	focus	focus	VERB
iaajah-2838	102	21	more	more	ADV
iaajah-2838	102	22	on	on	ADP
iaajah-2838	102	23	other	other	ADJ
iaajah-2838	102	24	areas	area	NOUN
iaajah-2838	102	25	.	.	PUNCT
iaajah-2838	103	1	nnpc	nnpc	NOUN
iaajah-2838	103	2	for	for	ADP
iaajah-2838	103	3	example	example	NOUN
iaajah-2838	103	4	must	must	AUX
iaajah-2838	103	5	be	be	AUX
iaajah-2838	103	6	involved	involve	VERB
iaajah-2838	103	7	in	in	ADP
iaajah-2838	103	8	community	community	NOUN
iaajah-2838	103	9	relations	relation	NOUN
iaajah-2838	103	10	with	with	ADP
iaajah-2838	103	11	the	the	DET
iaajah-2838	103	12	oil	oil	NOUN
iaajah-2838	103	13	companies	company	NOUN
iaajah-2838	103	14	they	they	PRON
iaajah-2838	103	15	do	do	VERB
iaajah-2838	103	16	joint	joint	ADJ
iaajah-2838	103	17	venture	venture	NOUN
iaajah-2838	103	18	with	with	ADP
iaajah-2838	103	19	in	in	ADP
iaajah-2838	103	20	the	the	DET
iaajah-2838	103	21	various	various	ADJ
iaajah-2838	103	22	communities	community	NOUN
iaajah-2838	103	23	they	they	PRON
iaajah-2838	103	24	drill	drill	VERB
iaajah-2838	103	25	crude	crude	ADJ
iaajah-2838	103	26	oil	oil	NOUN
iaajah-2838	103	27	in	in	ADP
iaajah-2838	103	28	niger	niger	NOUN
iaajah-2838	103	29	delta	delta	NOUN
iaajah-2838	103	30	.	.	PUNCT
iaajah-2838	104	1	nphcda	nphcda	PROPN
iaajah-2838	105	1	[	[	X
iaajah-2838	105	2	national	national	ADJ
iaajah-2838	105	3	primary	primary	ADJ
iaajah-2838	105	4	health	health	PROPN
iaajah-2838	105	5	care	care	PROPN
iaajah-2838	105	6	development	development	PROPN
iaajah-2838	105	7	agency	agency	PROPN
iaajah-2838	105	8	]	]	PUNCT
iaajah-2838	105	9	is	be	AUX
iaajah-2838	105	10	a	a	DET
iaajah-2838	105	11	government	government	NOUN
iaajah-2838	105	12	agency	agency	NOUN
iaajah-2838	105	13	that	that	SCONJ
iaajah-2838	105	14	her	her	PRON
iaajah-2838	105	15	pr	pr	NOUN
iaajah-2838	105	16	unit	unit	NOUN
iaajah-2838	105	17	must	must	AUX
iaajah-2838	105	18	always	always	ADV
iaajah-2838	105	19	reach	reach	VERB
iaajah-2838	105	20	out	out	ADP
iaajah-2838	105	21	to	to	ADP
iaajah-2838	105	22	their	their	PRON
iaajah-2838	105	23	various	various	ADJ
iaajah-2838	105	24	publics	public	NOUN
iaajah-2838	105	25	with	with	ADP
iaajah-2838	105	26	provision	provision	NOUN
iaajah-2838	105	27	from	from	ADP
iaajah-2838	105	28	government	government	NOUN
iaajah-2838	105	29	budgetary	budgetary	ADJ
iaajah-2838	105	30	allocation	allocation	NOUN
iaajah-2838	105	31	to	to	ADP
iaajah-2838	105	32	the	the	DET
iaajah-2838	105	33	agency	agency	NOUN
iaajah-2838	105	34	.	.	PUNCT
iaajah-2838	106	1	the	the	DET
iaajah-2838	106	2	agency	agency	NOUN
iaajah-2838	106	3	do	do	AUX
iaajah-2838	106	4	reach	reach	VERB
iaajah-2838	106	5	out	out	ADP
iaajah-2838	106	6	to	to	ADP
iaajah-2838	106	7	communities	community	NOUN
iaajah-2838	106	8	through	through	ADP
iaajah-2838	106	9	different	different	ADJ
iaajah-2838	106	10	community	community	NOUN
iaajah-2838	106	11	relations	relation	NOUN
iaajah-2838	106	12	efforts	effort	NOUN
iaajah-2838	106	13	to	to	PART
iaajah-2838	106	14	improve	improve	VERB
iaajah-2838	106	15	their	their	PRON
iaajah-2838	106	16	health	health	NOUN
iaajah-2838	106	17	..	..	PUNCT
iaajah-2838	107	1	lobby	lobby	NOUN
iaajah-2838	107	2	private	private	ADJ
iaajah-2838	107	3	organisations	organisation	NOUN
iaajah-2838	107	4	sometimes	sometimes	ADV
iaajah-2838	107	5	do	do	AUX
iaajah-2838	107	6	lobby	lobby	VERB
iaajah-2838	107	7	relevant	relevant	ADJ
iaajah-2838	107	8	publics	public	NOUN
iaajah-2838	107	9	that	that	PRON
iaajah-2838	107	10	are	be	AUX
iaajah-2838	107	11	strategic	strategic	ADJ
iaajah-2838	107	12	to	to	ADP
iaajah-2838	107	13	their	their	PRON
iaajah-2838	107	14	functions	function	NOUN
iaajah-2838	107	15	but	but	CCONJ
iaajah-2838	107	16	not	not	PART
iaajah-2838	107	17	up	up	ADP
iaajah-2838	107	18	to	to	ADP
iaajah-2838	107	19	the	the	DET
iaajah-2838	107	20	level	level	NOUN
iaajah-2838	107	21	with	with	ADP
iaajah-2838	107	22	government	government	NOUN
iaajah-2838	107	23	institution	institution	NOUN
iaajah-2838	107	24	.	.	PUNCT
iaajah-2838	108	1	these	these	DET
iaajah-2838	108	2	government	government	NOUN
iaajah-2838	108	3	agencies	agency	NOUN
iaajah-2838	108	4	are	be	AUX
iaajah-2838	108	5	involved	involve	VERB
iaajah-2838	108	6	in	in	ADP
iaajah-2838	108	7	lobbying	lobby	VERB
iaajah-2838	108	8	to	to	PART
iaajah-2838	108	9	get	get	VERB
iaajah-2838	108	10	things	thing	NOUN
iaajah-2838	108	11	done	do	VERB
iaajah-2838	108	12	for	for	ADP
iaajah-2838	108	13	their	their	PRON
iaajah-2838	108	14	agencies	agency	NOUN
iaajah-2838	108	15	and	and	CCONJ
iaajah-2838	108	16	ministries	ministry	NOUN
iaajah-2838	108	17	,	,	PUNCT
iaajah-2838	108	18	especially	especially	ADV
iaajah-2838	108	19	at	at	ADP
iaajah-2838	108	20	national	national	ADJ
iaajah-2838	108	21	assembly	assembly	NOUN
iaajah-2838	108	22	.	.	PUNCT
iaajah-2838	109	1	there	there	PRON
iaajah-2838	109	2	are	be	VERB
iaajah-2838	109	3	big	big	ADJ
iaajah-2838	109	4	organisations	organisation	NOUN
iaajah-2838	109	5	with	with	ADP
iaajah-2838	109	6	public	public	ADJ
iaajah-2838	109	7	relations	relation	NOUN
iaajah-2838	109	8	departments	department	NOUN
iaajah-2838	109	9	but	but	CCONJ
iaajah-2838	109	10	still	still	ADV
iaajah-2838	109	11	make	make	VERB
iaajah-2838	109	12	use	use	NOUN
iaajah-2838	109	13	of	of	ADP
iaajah-2838	109	14	outside	outside	ADJ
iaajah-2838	109	15	pr	pr	NOUN
iaajah-2838	109	16	agencies	agency	NOUN
iaajah-2838	109	17	,	,	PUNCT
iaajah-2838	109	18	this	this	DET
iaajah-2838	109	19	style	style	NOUN
iaajah-2838	109	20	is	be	AUX
iaajah-2838	109	21	encouraged	encourage	VERB
iaajah-2838	109	22	because	because	SCONJ
iaajah-2838	109	23	the	the	DET
iaajah-2838	109	24	external	external	ADJ
iaajah-2838	109	25	agencies	agency	NOUN
iaajah-2838	109	26	will	will	AUX
iaajah-2838	109	27	igwebuike	igwebuike	VERB
iaajah-2838	109	28	:	:	PUNCT
iaajah-2838	109	29	an	an	DET
iaajah-2838	109	30	african	african	ADJ
iaajah-2838	109	31	journal	journal	NOUN
iaajah-2838	109	32	of	of	ADP
iaajah-2838	109	33	arts	art	NOUN
iaajah-2838	109	34	and	and	CCONJ
iaajah-2838	109	35	humanities	humanity	NOUN
iaajah-2838	109	36	.	.	PUNCT
iaajah-2838	110	1	vol	vol	NOUN
iaajah-2838	110	2	.	.	PROPN
iaajah-2838	111	1	8	8	NUM
iaajah-2838	111	2	.	.	X
iaajah-2838	112	1	no	no	INTJ
iaajah-2838	112	2	.	.	NOUN
iaajah-2838	112	3	2	2	NUM
iaajah-2838	112	4	,	,	PUNCT
iaajah-2838	112	5	(	(	PUNCT
iaajah-2838	112	6	2022	2022	NUM
iaajah-2838	112	7	)	)	PUNCT
iaajah-2838	112	8	issn	issn	PROPN
iaajah-2838	112	9	:	:	PUNCT
iaajah-2838	112	10	24889210	24889210	NUM
iaajah-2838	112	11	(	(	PUNCT
iaajah-2838	112	12	print	print	NOUN
iaajah-2838	112	13	)	)	PUNCT
iaajah-2838	112	14	2504	2504	NUM
iaajah-2838	112	15	-	-	SYM
iaajah-2838	112	16	9038	9038	NUM
iaajah-2838	112	17	(	(	PUNCT
iaajah-2838	112	18	online	online	ADJ
iaajah-2838	112	19	)	)	PUNCT
iaajah-2838	112	20	department	department	NOUN
iaajah-2838	112	21	of	of	ADP
iaajah-2838	112	22	philosophy	philosophy	NOUN
iaajah-2838	112	23	and	and	CCONJ
iaajah-2838	112	24	religious	religious	ADJ
iaajah-2838	112	25	studies	study	NOUN
iaajah-2838	112	26	,	,	PUNCT
iaajah-2838	112	27	tansian	tansian	PROPN
iaajah-2838	112	28	university	university	NOUN
iaajah-2838	112	29	,	,	PUNCT
iaajah-2838	112	30	umunya	umunya	PROPN
iaajah-2838	112	31	215	215	NUM
iaajah-2838	112	32	be	be	VERB
iaajah-2838	112	33	more	more	ADV
iaajah-2838	112	34	objective	objective	ADJ
iaajah-2838	112	35	in	in	ADP
iaajah-2838	112	36	their	their	PRON
iaajah-2838	112	37	presentation	presentation	NOUN
iaajah-2838	112	38	to	to	ADP
iaajah-2838	112	39	the	the	DET
iaajah-2838	112	40	management	management	NOUN
iaajah-2838	112	41	compared	compare	VERB
iaajah-2838	112	42	to	to	ADP
iaajah-2838	112	43	the	the	DET
iaajah-2838	112	44	internal	internal	ADJ
iaajah-2838	112	45	staff	staff	NOUN
iaajah-2838	112	46	..	..	PUNCT
iaajah-2838	113	1	how	how	SCONJ
iaajah-2838	113	2	advertising	advertising	NOUN
iaajah-2838	113	3	and	and	CCONJ
iaajah-2838	113	4	public	public	ADJ
iaajah-2838	113	5	relations	relation	NOUN
iaajah-2838	113	6	agencies	agency	NOUN
iaajah-2838	113	7	contribute	contribute	VERB
iaajah-2838	113	8	to	to	ADP
iaajah-2838	113	9	brand	brand	NOUN
iaajah-2838	113	10	management	management	NOUN
iaajah-2838	113	11	and	and	CCONJ
iaajah-2838	113	12	developments	development	NOUN
iaajah-2838	113	13	brand	brand	NOUN
iaajah-2838	113	14	development	development	NOUN
iaajah-2838	113	15	terms	term	NOUN
iaajah-2838	113	16	advertising	advertising	NOUN
iaajah-2838	113	17	agency	agency	NOUN
iaajah-2838	113	18	public	public	PROPN
iaajah-2838	113	19	relations	relation	NOUN
iaajah-2838	113	20	agency	agency	PROPN
iaajah-2838	113	21	brand	brand	PROPN
iaajah-2838	113	22	building	building	PROPN
iaajah-2838	113	23	with	with	ADP
iaajah-2838	113	24	advertisement	advertisement	NOUN
iaajah-2838	113	25	exposure	exposure	NOUN
iaajah-2838	113	26	,	,	PUNCT
iaajah-2838	113	27	the	the	DET
iaajah-2838	113	28	advertiser	advertiser	NOUN
iaajah-2838	113	29	must	must	AUX
iaajah-2838	113	30	be	be	AUX
iaajah-2838	113	31	known	know	VERB
iaajah-2838	113	32	.	.	PUNCT
iaajah-2838	114	1	pr	pr	NOUN
iaajah-2838	114	2	help	help	AUX
iaajah-2838	114	3	build	build	VERB
iaajah-2838	114	4	and	and	CCONJ
iaajah-2838	114	5	nurture	nurture	VERB
iaajah-2838	114	6	products	product	NOUN
iaajah-2838	114	7	and	and	CCONJ
iaajah-2838	114	8	services	service	NOUN
iaajah-2838	114	9	mainly	mainly	ADV
iaajah-2838	114	10	with	with	ADP
iaajah-2838	114	11	third	third	ADJ
iaajah-2838	114	12	party	party	NOUN
iaajah-2838	114	13	which	which	PRON
iaajah-2838	114	14	is	be	AUX
iaajah-2838	114	15	mainly	mainly	ADV
iaajah-2838	114	16	through	through	ADP
iaajah-2838	114	17	editorial	editorial	ADJ
iaajah-2838	114	18	efforts	effort	NOUN
iaajah-2838	114	19	imc	imc	NOUN
iaajah-2838	114	20	billings	billing	NOUN
iaajah-2838	114	21	in	in	ADP
iaajah-2838	114	22	terms	term	NOUN
iaajah-2838	114	23	of	of	ADP
iaajah-2838	114	24	billing	billing	NOUN
iaajah-2838	114	25	and	and	CCONJ
iaajah-2838	114	26	execution	execution	NOUN
iaajah-2838	114	27	of	of	ADP
iaajah-2838	114	28	projects	project	NOUN
iaajah-2838	114	29	,	,	PUNCT
iaajah-2838	114	30	advertising	advertising	NOUN
iaajah-2838	114	31	agency	agency	NOUN
iaajah-2838	114	32	put	put	VERB
iaajah-2838	114	33	in	in	ADP
iaajah-2838	114	34	more	more	ADJ
iaajah-2838	114	35	efforts	effort	NOUN
iaajah-2838	114	36	and	and	CCONJ
iaajah-2838	114	37	human	human	ADJ
iaajah-2838	114	38	resources	resource	NOUN
iaajah-2838	114	39	especially	especially	ADV
iaajah-2838	114	40	in	in	ADP
iaajah-2838	114	41	the	the	DET
iaajah-2838	114	42	areas	area	NOUN
iaajah-2838	114	43	media	medium	NOUN
iaajah-2838	114	44	planning	planning	NOUN
iaajah-2838	114	45	and	and	CCONJ
iaajah-2838	114	46	placement	placement	NOUN
iaajah-2838	114	47	.	.	PUNCT
iaajah-2838	115	1	advertising	advertising	NOUN
iaajah-2838	115	2	agency	agency	NOUN
iaajah-2838	115	3	do	do	VERB
iaajah-2838	115	4	media	medium	NOUN
iaajah-2838	115	5	placement	placement	NOUN
iaajah-2838	115	6	based	base	VERB
iaajah-2838	115	7	on	on	ADP
iaajah-2838	115	8	the	the	DET
iaajah-2838	115	9	rate	rate	NOUN
iaajah-2838	115	10	cards	card	NOUN
iaajah-2838	115	11	of	of	ADP
iaajah-2838	115	12	media	medium	NOUN
iaajah-2838	115	13	organisations	organisation	NOUN
iaajah-2838	115	14	and	and	CCONJ
iaajah-2838	115	15	charge	charge	NOUN
iaajah-2838	115	16	fees	fee	NOUN
iaajah-2838	115	17	on	on	ADP
iaajah-2838	115	18	commission	commission	NOUN
iaajah-2838	115	19	which	which	PRON
iaajah-2838	115	20	range	range	VERB
iaajah-2838	115	21	between	between	ADP
iaajah-2838	115	22	15	15	NUM
iaajah-2838	115	23	to	to	PART
iaajah-2838	115	24	25	25	NUM
iaajah-2838	115	25	%	%	NOUN
iaajah-2838	115	26	depending	depend	VERB
iaajah-2838	115	27	on	on	ADP
iaajah-2838	115	28	the	the	DET
iaajah-2838	115	29	volume	volume	NOUN
iaajah-2838	115	30	of	of	ADP
iaajah-2838	115	31	transactions	transaction	NOUN
iaajah-2838	115	32	.	.	PUNCT
iaajah-2838	116	1	meaning	mean	VERB
iaajah-2838	116	2	that	that	SCONJ
iaajah-2838	116	3	advertising	advertising	NOUN
iaajah-2838	116	4	agencies	agency	NOUN
iaajah-2838	116	5	generate	generate	VERB
iaajah-2838	116	6	bulk	bulk	NOUN
iaajah-2838	116	7	of	of	ADP
iaajah-2838	116	8	their	their	PRON
iaajah-2838	116	9	revenue	revenue	NOUN
iaajah-2838	116	10	from	from	ADP
iaajah-2838	116	11	media	medium	NOUN
iaajah-2838	116	12	placement	placement	NOUN
iaajah-2838	116	13	public	public	ADJ
iaajah-2838	116	14	relations	relation	NOUN
iaajah-2838	116	15	agency	agency	NOUN
iaajah-2838	116	16	effort	effort	NOUN
iaajah-2838	116	17	is	be	AUX
iaajah-2838	116	18	directed	direct	VERB
iaajah-2838	116	19	mainly	mainly	ADV
iaajah-2838	116	20	at	at	ADP
iaajah-2838	116	21	media	medium	NOUN
iaajah-2838	116	22	strategy	strategy	NOUN
iaajah-2838	116	23	and	and	CCONJ
iaajah-2838	116	24	placement	placement	NOUN
iaajah-2838	116	25	.	.	PUNCT
iaajah-2838	117	1	with	with	ADP
iaajah-2838	117	2	pr	pr	NOUN
iaajah-2838	117	3	,	,	PUNCT
iaajah-2838	117	4	stories	story	NOUN
iaajah-2838	117	5	and	and	CCONJ
iaajah-2838	117	6	media	medium	NOUN
iaajah-2838	117	7	exposure	exposure	NOUN
iaajah-2838	117	8	for	for	ADP
iaajah-2838	117	9	clients	client	NOUN
iaajah-2838	117	10	are	be	AUX
iaajah-2838	117	11	achieved	achieve	VERB
iaajah-2838	117	12	through	through	ADP
iaajah-2838	117	13	goodwill	goodwill	NOUN
iaajah-2838	117	14	and	and	CCONJ
iaajah-2838	117	15	quality	quality	NOUN
iaajah-2838	117	16	relationship	relationship	NOUN
iaajah-2838	117	17	with	with	ADP
iaajah-2838	117	18	media	medium	NOUN
iaajah-2838	117	19	organisations	organisation	NOUN
iaajah-2838	117	20	.	.	PUNCT
iaajah-2838	118	1	meaning	mean	VERB
iaajah-2838	118	2	that	that	SCONJ
iaajah-2838	118	3	with	with	ADP
iaajah-2838	118	4	pr	pr	NOUN
iaajah-2838	118	5	,	,	PUNCT
iaajah-2838	118	6	agency	agency	NOUN
iaajah-2838	118	7	spend	spend	VERB
iaajah-2838	118	8	less	less	ADJ
iaajah-2838	118	9	in	in	ADP
iaajah-2838	118	10	executing	execute	VERB
iaajah-2838	118	11	projects	project	NOUN
iaajah-2838	118	12	compare	compare	VERB
iaajah-2838	118	13	to	to	ADP
iaajah-2838	118	14	advertising	advertising	NOUN
iaajah-2838	118	15	.	.	PUNCT
iaajah-2838	119	1	billings	billing	NOUN
iaajah-2838	119	2	is	be	AUX
iaajah-2838	119	3	amount	amount	NOUN
iaajah-2838	119	4	of	of	ADP
iaajah-2838	119	5	client	client	NOUN
iaajah-2838	119	6	money	money	NOUN
iaajah-2838	119	7	agency	agency	NOUN
iaajah-2838	119	8	spend	spend	VERB
iaajah-2838	119	9	on	on	ADP
iaajah-2838	119	10	media	medium	NOUN
iaajah-2838	119	11	placement	placement	NOUN
iaajah-2838	119	12	and	and	CCONJ
iaajah-2838	119	13	other	other	ADJ
iaajah-2838	119	14	equivalent	equivalent	ADJ
iaajah-2838	119	15	activities	activity	NOUN
iaajah-2838	119	16	,	,	PUNCT
iaajah-2838	119	17	billings	billing	NOUN
iaajah-2838	119	18	is	be	AUX
iaajah-2838	119	19	also	also	ADV
iaajah-2838	119	20	used	use	VERB
iaajah-2838	119	21	to	to	PART
iaajah-2838	119	22	assess	assess	VERB
iaajah-2838	119	23	and	and	CCONJ
iaajah-2838	119	24	determined	determine	VERB
iaajah-2838	119	25	the	the	DET
iaajah-2838	119	26	financial	financial	ADJ
iaajah-2838	119	27	strength	strength	NOUN
iaajah-2838	119	28	and	and	CCONJ
iaajah-2838	119	29	size	size	NOUN
iaajah-2838	119	30	of	of	ADP
iaajah-2838	119	31	an	an	DET
iaajah-2838	119	32	agency	agency	NOUN
iaajah-2838	119	33	igwebuike	igwebuike	NOUN
iaajah-2838	119	34	:	:	PUNCT
iaajah-2838	119	35	an	an	DET
iaajah-2838	119	36	african	african	ADJ
iaajah-2838	119	37	journal	journal	NOUN
iaajah-2838	119	38	of	of	ADP
iaajah-2838	119	39	arts	art	NOUN
iaajah-2838	119	40	and	and	CCONJ
iaajah-2838	119	41	humanities	humanity	NOUN
iaajah-2838	119	42	.	.	PUNCT
iaajah-2838	120	1	vol	vol	NOUN
iaajah-2838	120	2	.	.	PROPN
iaajah-2838	121	1	8	8	NUM
iaajah-2838	121	2	.	.	X
iaajah-2838	122	1	no	no	INTJ
iaajah-2838	122	2	.	.	NOUN
iaajah-2838	122	3	2	2	NUM
iaajah-2838	122	4	,	,	PUNCT
iaajah-2838	122	5	(	(	PUNCT
iaajah-2838	122	6	2022	2022	NUM
iaajah-2838	122	7	)	)	PUNCT
iaajah-2838	122	8	issn	issn	PROPN
iaajah-2838	122	9	:	:	PUNCT
iaajah-2838	122	10	24889210	24889210	NUM
iaajah-2838	122	11	(	(	PUNCT
iaajah-2838	122	12	print	print	NOUN
iaajah-2838	122	13	)	)	PUNCT
iaajah-2838	122	14	2504	2504	NUM
iaajah-2838	122	15	-	-	SYM
iaajah-2838	122	16	9038	9038	NUM
iaajah-2838	122	17	(	(	PUNCT
iaajah-2838	122	18	online	online	ADJ
iaajah-2838	122	19	)	)	PUNCT
iaajah-2838	122	20	department	department	NOUN
iaajah-2838	122	21	of	of	ADP
iaajah-2838	122	22	philosophy	philosophy	NOUN
iaajah-2838	122	23	and	and	CCONJ
iaajah-2838	122	24	religious	religious	ADJ
iaajah-2838	122	25	studies	study	NOUN
iaajah-2838	122	26	,	,	PUNCT
iaajah-2838	122	27	tansian	tansian	PROPN
iaajah-2838	122	28	university	university	NOUN
iaajah-2838	122	29	,	,	PUNCT
iaajah-2838	122	30	umunya	umunya	PROPN
iaajah-2838	122	31	216	216	NUM
iaajah-2838	122	32	[	[	X
iaajah-2838	122	33	george	george	PROPN
iaajah-2838	122	34	e	e	PROPN
iaajah-2838	122	35	belch	belch	NOUN
iaajah-2838	122	36	&	&	CCONJ
iaajah-2838	122	37	micheal	micheal	PROPN
iaajah-2838	122	38	a.	a.	NOUN
iaajah-2838	122	39	belch	belch	NOUN
iaajah-2838	122	40	1990	1990	NUM
iaajah-2838	122	41	]	]	PUNCT
iaajah-2838	123	1	publicity	publicity	NOUN
iaajah-2838	123	2	measurement	measurement	NOUN
iaajah-2838	123	3	advertising	advertising	NOUN
iaajah-2838	123	4	efforts	effort	NOUN
iaajah-2838	123	5	can	can	AUX
iaajah-2838	123	6	be	be	AUX
iaajah-2838	123	7	easily	easily	ADV
iaajah-2838	123	8	measured	measure	VERB
iaajah-2838	123	9	because	because	SCONJ
iaajah-2838	123	10	they	they	PRON
iaajah-2838	123	11	come	come	VERB
iaajah-2838	123	12	in	in	ADP
iaajah-2838	123	13	sizes	size	NOUN
iaajah-2838	123	14	with	with	ADP
iaajah-2838	123	15	print	print	NOUN
iaajah-2838	123	16	media	medium	NOUN
iaajah-2838	123	17	,	,	PUNCT
iaajah-2838	123	18	and	and	CCONJ
iaajah-2838	123	19	seconds	second	NOUN
iaajah-2838	123	20	/	/	SYM
iaajah-2838	123	21	minutes	minute	NOUN
iaajah-2838	123	22	with	with	ADP
iaajah-2838	123	23	the	the	DET
iaajah-2838	123	24	electronic	electronic	ADJ
iaajah-2838	123	25	media	medium	NOUN
iaajah-2838	123	26	it	it	PRON
iaajah-2838	123	27	is	be	AUX
iaajah-2838	123	28	difficult	difficult	ADJ
iaajah-2838	123	29	and	and	CCONJ
iaajah-2838	123	30	complex	complex	ADJ
iaajah-2838	123	31	to	to	PART
iaajah-2838	123	32	really	really	ADV
iaajah-2838	123	33	measure	measure	VERB
iaajah-2838	123	34	pr	pr	NOUN
iaajah-2838	123	35	exposure	exposure	NOUN
iaajah-2838	123	36	.	.	PUNCT
iaajah-2838	124	1	though	though	SCONJ
iaajah-2838	124	2	many	many	ADJ
iaajah-2838	124	3	professionals	professional	NOUN
iaajah-2838	124	4	have	have	AUX
iaajah-2838	124	5	tried	try	VERB
iaajah-2838	124	6	and	and	CCONJ
iaajah-2838	124	7	efforts	effort	NOUN
iaajah-2838	124	8	are	be	AUX
iaajah-2838	124	9	still	still	ADV
iaajah-2838	124	10	ongoing	ongoing	ADJ
iaajah-2838	124	11	to	to	PART
iaajah-2838	124	12	measure	measure	VERB
iaajah-2838	124	13	stories	story	NOUN
iaajah-2838	124	14	based	base	VERB
iaajah-2838	124	15	on	on	ADP
iaajah-2838	124	16	size	size	NOUN
iaajah-2838	124	17	especially	especially	ADV
iaajah-2838	124	18	as	as	SCONJ
iaajah-2838	124	19	it	it	PRON
iaajah-2838	124	20	is	be	AUX
iaajah-2838	124	21	done	do	VERB
iaajah-2838	124	22	in	in	ADP
iaajah-2838	124	23	print	print	NOUN
iaajah-2838	124	24	media	medium	NOUN
iaajah-2838	124	25	.	.	PUNCT
iaajah-2838	125	1	regulation	regulation	NOUN
iaajah-2838	125	2	in	in	ADP
iaajah-2838	125	3	terms	term	NOUN
iaajah-2838	125	4	of	of	ADP
iaajah-2838	125	5	regulation	regulation	NOUN
iaajah-2838	125	6	,	,	PUNCT
iaajah-2838	125	7	advertising	advertising	NOUN
iaajah-2838	125	8	is	be	AUX
iaajah-2838	125	9	more	more	ADV
iaajah-2838	125	10	restrictive	restrictive	ADJ
iaajah-2838	125	11	,	,	PUNCT
iaajah-2838	125	12	for	for	ADP
iaajah-2838	125	13	example	example	NOUN
iaajah-2838	125	14	you	you	PRON
iaajah-2838	125	15	can	can	AUX
iaajah-2838	125	16	not	not	PART
iaajah-2838	125	17	advertise	advertise	VERB
iaajah-2838	125	18	alcohol	alcohol	NOUN
iaajah-2838	125	19	on	on	ADP
iaajah-2838	125	20	tv	tv	NOUN
iaajah-2838	125	21	before	before	ADP
iaajah-2838	125	22	10	10	NUM
iaajah-2838	125	23	pm	pm	NOUN
iaajah-2838	125	24	in	in	ADP
iaajah-2838	125	25	nigeria	nigeria	PROPN
iaajah-2838	125	26	.	.	PUNCT
iaajah-2838	126	1	there	there	PRON
iaajah-2838	126	2	is	be	VERB
iaajah-2838	126	3	also	also	ADV
iaajah-2838	126	4	ban	ban	NOUN
iaajah-2838	126	5	on	on	ADP
iaajah-2838	126	6	cigarette	cigarette	NOUN
iaajah-2838	126	7	advertising	advertising	NOUN
iaajah-2838	126	8	.	.	PUNCT
iaajah-2838	127	1	pr	pr	NOUN
iaajah-2838	127	2	always	always	ADV
iaajah-2838	127	3	find	find	VERB
iaajah-2838	127	4	means	mean	NOUN
iaajah-2838	127	5	to	to	PART
iaajah-2838	127	6	avoid	avoid	VERB
iaajah-2838	127	7	this	this	DET
iaajah-2838	127	8	ban	ban	NOUN
iaajah-2838	127	9	by	by	ADP
iaajah-2838	127	10	giving	give	VERB
iaajah-2838	127	11	adequate	adequate	ADJ
iaajah-2838	127	12	publicity	publicity	NOUN
iaajah-2838	127	13	in	in	ADP
iaajah-2838	127	14	different	different	ADJ
iaajah-2838	127	15	forms	form	NOUN
iaajah-2838	127	16	to	to	ADP
iaajah-2838	127	17	events	event	NOUN
iaajah-2838	127	18	and	and	CCONJ
iaajah-2838	127	19	sponsorships	sponsorship	NOUN
iaajah-2838	127	20	of	of	ADP
iaajah-2838	127	21	these	these	DET
iaajah-2838	127	22	restrictive	restrictive	ADJ
iaajah-2838	127	23	products	product	NOUN
iaajah-2838	127	24	on	on	ADP
iaajah-2838	127	25	a	a	DET
iaajah-2838	127	26	24	24	NUM
iaajah-2838	127	27	hours	hour	NOUN
iaajah-2838	127	28	basis	basis	NOUN
iaajah-2838	127	29	public	public	ADJ
iaajah-2838	127	30	relations	relation	NOUN
iaajah-2838	127	31	and	and	CCONJ
iaajah-2838	127	32	advertising	advertising	NOUN
iaajah-2838	127	33	studio	studio	NOUN
iaajah-2838	127	34	for	for	ADP
iaajah-2838	127	35	mass	mass	ADJ
iaajah-2838	127	36	communication	communication	NOUN
iaajah-2838	127	37	department	department	NOUN
iaajah-2838	127	38	prad	prad	PROPN
iaajah-2838	127	39	studio	studio	NOUN
iaajah-2838	127	40	in	in	ADP
iaajah-2838	127	41	line	line	NOUN
iaajah-2838	127	42	with	with	ADP
iaajah-2838	127	43	the	the	DET
iaajah-2838	127	44	unbundling	unbundling	NOUN
iaajah-2838	127	45	of	of	ADP
iaajah-2838	127	46	mass	mass	ADJ
iaajah-2838	127	47	communication	communication	NOUN
iaajah-2838	127	48	programme	programme	NOUN
iaajah-2838	127	49	by	by	ADP
iaajah-2838	127	50	the	the	DET
iaajah-2838	127	51	national	national	PROPN
iaajah-2838	127	52	university	university	PROPN
iaajah-2838	127	53	commission	commission	PROPN
iaajah-2838	127	54	,	,	PUNCT
iaajah-2838	127	55	mass	mass	ADJ
iaajah-2838	127	56	communication	communication	NOUN
iaajah-2838	127	57	prad	prad	NOUN
iaajah-2838	127	58	studio	studio	NOUN
iaajah-2838	127	59	should	should	AUX
iaajah-2838	127	60	be	be	AUX
iaajah-2838	127	61	managed	manage	VERB
iaajah-2838	127	62	like	like	ADP
iaajah-2838	127	63	a	a	DET
iaajah-2838	127	64	normal	normal	ADJ
iaajah-2838	127	65	advertising	advertising	NOUN
iaajah-2838	127	66	and	and	CCONJ
iaajah-2838	127	67	pr	pr	NOUN
iaajah-2838	127	68	agencies	agency	NOUN
iaajah-2838	127	69	with	with	ADP
iaajah-2838	127	70	client	client	NOUN
iaajah-2838	127	71	service	service	NOUN
iaajah-2838	127	72	,	,	PUNCT
iaajah-2838	127	73	creative	creative	ADJ
iaajah-2838	127	74	and	and	CCONJ
iaajah-2838	127	75	media	medium	NOUN
iaajah-2838	127	76	units	unit	NOUN
iaajah-2838	127	77	.	.	PUNCT
iaajah-2838	128	1	it	it	PRON
iaajah-2838	128	2	should	should	AUX
iaajah-2838	128	3	be	be	AUX
iaajah-2838	128	4	supervised	supervise	VERB
iaajah-2838	128	5	by	by	ADP
iaajah-2838	128	6	professionals	professional	NOUN
iaajah-2838	128	7	with	with	ADP
iaajah-2838	128	8	the	the	DET
iaajah-2838	128	9	good	good	ADJ
iaajah-2838	128	10	knowledge	knowledge	NOUN
iaajah-2838	128	11	of	of	ADP
iaajah-2838	128	12	apcon	apcon	NOUN
iaajah-2838	128	13	and	and	CCONJ
iaajah-2838	128	14	nipr	nipr	VERB
iaajah-2838	128	15	regulatory	regulatory	ADJ
iaajah-2838	128	16	functions	function	NOUN
iaajah-2838	128	17	.	.	PUNCT
iaajah-2838	129	1	here	here	ADV
iaajah-2838	129	2	,	,	PUNCT
iaajah-2838	129	3	students	student	NOUN
iaajah-2838	129	4	should	should	AUX
iaajah-2838	129	5	be	be	AUX
iaajah-2838	129	6	taken	take	VERB
iaajah-2838	129	7	through	through	ADP
iaajah-2838	129	8	the	the	DET
iaajah-2838	129	9	process	process	NOUN
iaajah-2838	129	10	of	of	ADP
iaajah-2838	129	11	taking	take	VERB
iaajah-2838	129	12	briefs	brief	NOUN
iaajah-2838	129	13	from	from	ADP
iaajah-2838	129	14	the	the	DET
iaajah-2838	129	15	clients	client	NOUN
iaajah-2838	129	16	and	and	CCONJ
iaajah-2838	129	17	debriefing	debrief	VERB
iaajah-2838	129	18	the	the	DET
iaajah-2838	129	19	in	in	ADP
iaajah-2838	129	20	-	-	PUNCT
iaajah-2838	129	21	house	house	NOUN
iaajah-2838	129	22	professionals	professional	NOUN
iaajah-2838	129	23	at	at	ADP
iaajah-2838	129	24	the	the	DET
iaajah-2838	129	25	agency	agency	NOUN
iaajah-2838	129	26	which	which	PRON
iaajah-2838	129	27	is	be	AUX
iaajah-2838	129	28	the	the	DET
iaajah-2838	129	29	studio	studio	NOUN
iaajah-2838	129	30	.	.	PUNCT
iaajah-2838	130	1	brain	brain	NOUN
iaajah-2838	130	2	storming	storm	VERB
iaajah-2838	130	3	session	session	NOUN
iaajah-2838	130	4	is	be	AUX
iaajah-2838	130	5	to	to	PART
iaajah-2838	130	6	be	be	AUX
iaajah-2838	130	7	done	do	VERB
iaajah-2838	130	8	immediately	immediately	ADV
iaajah-2838	130	9	after	after	ADP
iaajah-2838	130	10	debriefing	debrief	VERB
iaajah-2838	130	11	in	in	ADP
iaajah-2838	130	12	order	order	NOUN
iaajah-2838	130	13	to	to	PART
iaajah-2838	130	14	determine	determine	VERB
iaajah-2838	130	15	the	the	DET
iaajah-2838	130	16	best	good	ADJ
iaajah-2838	130	17	creative	creative	ADJ
iaajah-2838	130	18	option	option	NOUN
iaajah-2838	130	19	and	and	CCONJ
iaajah-2838	130	20	effective	effective	ADJ
iaajah-2838	130	21	media	medium	NOUN
iaajah-2838	130	22	deployment	deployment	NOUN
iaajah-2838	130	23	to	to	PART
iaajah-2838	130	24	achieve	achieve	VERB
iaajah-2838	130	25	good	good	ADJ
iaajah-2838	130	26	result	result	NOUN
iaajah-2838	130	27	for	for	ADP
iaajah-2838	130	28	the	the	DET
iaajah-2838	130	29	client	client	NOUN
iaajah-2838	130	30	.	.	PUNCT
iaajah-2838	131	1	creative	creative	ADJ
iaajah-2838	131	2	items	item	NOUN
iaajah-2838	131	3	that	that	PRON
iaajah-2838	131	4	should	should	AUX
iaajah-2838	131	5	be	be	AUX
iaajah-2838	131	6	in	in	ADP
iaajah-2838	131	7	the	the	DET
iaajah-2838	131	8	prad	prad	NOUN
iaajah-2838	131	9	studio	studio	NOUN
iaajah-2838	131	10	are	be	AUX
iaajah-2838	131	11			NOUN
iaajah-2838	131	12	rate	rate	NOUN
iaajah-2838	131	13	cards	card	NOUN
iaajah-2838	131	14	of	of	ADP
iaajah-2838	131	15	radio	radio	NOUN
iaajah-2838	131	16	,	,	PUNCT
iaajah-2838	131	17	press	press	NOUN
iaajah-2838	131	18	,	,	PUNCT
iaajah-2838	131	19	tv	tv	NOUN
iaajah-2838	131	20	and	and	CCONJ
iaajah-2838	131	21	outdoor	outdoor	ADJ
iaajah-2838	131	22	organisations	organisation	NOUN
iaajah-2838	131	23	igwebuike	igwebuike	NOUN
iaajah-2838	131	24	:	:	PUNCT
iaajah-2838	131	25	an	an	DET
iaajah-2838	131	26	african	african	ADJ
iaajah-2838	131	27	journal	journal	NOUN
iaajah-2838	131	28	of	of	ADP
iaajah-2838	131	29	arts	art	NOUN
iaajah-2838	131	30	and	and	CCONJ
iaajah-2838	131	31	humanities	humanity	NOUN
iaajah-2838	131	32	.	.	PUNCT
iaajah-2838	132	1	vol	vol	NOUN
iaajah-2838	132	2	.	.	PROPN
iaajah-2838	133	1	8	8	NUM
iaajah-2838	133	2	.	.	X
iaajah-2838	134	1	no	no	INTJ
iaajah-2838	134	2	.	.	NOUN
iaajah-2838	134	3	2	2	NUM
iaajah-2838	134	4	,	,	PUNCT
iaajah-2838	134	5	(	(	PUNCT
iaajah-2838	134	6	2022	2022	NUM
iaajah-2838	134	7	)	)	PUNCT
iaajah-2838	134	8	issn	issn	PROPN
iaajah-2838	134	9	:	:	PUNCT
iaajah-2838	134	10	24889210	24889210	NUM
iaajah-2838	134	11	(	(	PUNCT
iaajah-2838	134	12	print	print	NOUN
iaajah-2838	134	13	)	)	PUNCT
iaajah-2838	134	14	2504	2504	NUM
iaajah-2838	134	15	-	-	SYM
iaajah-2838	134	16	9038	9038	NUM
iaajah-2838	134	17	(	(	PUNCT
iaajah-2838	134	18	online	online	ADJ
iaajah-2838	134	19	)	)	PUNCT
iaajah-2838	134	20	department	department	NOUN
iaajah-2838	134	21	of	of	ADP
iaajah-2838	134	22	philosophy	philosophy	NOUN
iaajah-2838	134	23	and	and	CCONJ
iaajah-2838	134	24	religious	religious	ADJ
iaajah-2838	134	25	studies	study	NOUN
iaajah-2838	134	26	,	,	PUNCT
iaajah-2838	134	27	tansian	tansian	PROPN
iaajah-2838	134	28	university	university	NOUN
iaajah-2838	134	29	,	,	PUNCT
iaajah-2838	134	30	umunya	umunya	PROPN
iaajah-2838	134	31	217	217	NUM
iaajah-2838	134	32			NOUN
iaajah-2838	134	33	illuminated	illuminated	ADJ
iaajah-2838	134	34	table	table	NOUN
iaajah-2838	134	35	to	to	PART
iaajah-2838	134	36	process	process	VERB
iaajah-2838	134	37	and	and	CCONJ
iaajah-2838	134	38	view	view	VERB
iaajah-2838	134	39	press	press	NOUN
iaajah-2838	134	40	illustration	illustration	NOUN
iaajah-2838	134	41	,	,	PUNCT
iaajah-2838	134	42	and	and	CCONJ
iaajah-2838	134	43	story	story	NOUN
iaajah-2838	134	44	board	board	NOUN
iaajah-2838	134	45	materials	material	NOUN
iaajah-2838	134	46			NOUN
iaajah-2838	134	47	samples	sample	NOUN
iaajah-2838	134	48	of	of	ADP
iaajah-2838	134	49	published	publish	VERB
iaajah-2838	134	50	media	media	NOUN
iaajah-2838	134	51	relations	relation	NOUN
iaajah-2838	134	52	materials	material	NOUN
iaajah-2838	134	53	and	and	CCONJ
iaajah-2838	134	54	advertising	advertising	NOUN
iaajah-2838	134	55	/	/	SYM
iaajah-2838	134	56	pr	pr	NOUN
iaajah-2838	134	57	briefs	brief	NOUN
iaajah-2838	134	58			PROPN
iaajah-2838	134	59	electronic	electronic	ADJ
iaajah-2838	134	60	board	board	NOUN
iaajah-2838	134	61	with	with	ADP
iaajah-2838	134	62	projector	projector	NOUN
iaajah-2838	134	63	to	to	ADP
iaajah-2838	134	64	analyse	analyse	PROPN
iaajah-2838	134	65	,	,	PUNCT
iaajah-2838	134	66	review	review	NOUN
iaajah-2838	134	67	and	and	CCONJ
iaajah-2838	134	68	critic	critic	ADJ
iaajah-2838	134	69	radio	radio	NOUN
iaajah-2838	134	70	and	and	CCONJ
iaajah-2838	134	71	tv	tv	NOUN
iaajah-2838	134	72	clips	clip	NOUN
iaajah-2838	134	73			PROPN
iaajah-2838	134	74	advertising	advertising	NOUN
iaajah-2838	134	75	,	,	PUNCT
iaajah-2838	134	76	pr	pr	NOUN
iaajah-2838	134	77	and	and	CCONJ
iaajah-2838	134	78	relevant	relevant	ADJ
iaajah-2838	134	79	imc	imc	PROPN
iaajah-2838	134	80	materials	material	NOUN
iaajah-2838	134	81	prad	prad	NOUN
iaajah-2838	134	82	students	student	NOUN
iaajah-2838	134	83	should	should	AUX
iaajah-2838	134	84	know	know	VERB
iaajah-2838	134	85	how	how	SCONJ
iaajah-2838	134	86	to	to	PART
iaajah-2838	134	87	evaluate	evaluate	VERB
iaajah-2838	134	88	advertising	advertising	NOUN
iaajah-2838	134	89	and	and	CCONJ
iaajah-2838	134	90	pr	pr	NOUN
iaajah-2838	134	91	campaigns	campaign	NOUN
iaajah-2838	134	92	,	,	PUNCT
iaajah-2838	134	93	it	it	PRON
iaajah-2838	134	94	also	also	ADV
iaajah-2838	134	95	important	important	ADJ
iaajah-2838	134	96	for	for	SCONJ
iaajah-2838	134	97	them	they	PRON
iaajah-2838	134	98	to	to	PART
iaajah-2838	134	99	know	know	VERB
iaajah-2838	134	100	the	the	DET
iaajah-2838	134	101	relevant	relevant	ADJ
iaajah-2838	134	102	bodies	body	NOUN
iaajah-2838	134	103	recognised	recognise	VERB
iaajah-2838	134	104	by	by	ADP
iaajah-2838	134	105	the	the	DET
iaajah-2838	134	106	regulators	regulator	NOUN
iaajah-2838	134	107	,	,	PUNCT
iaajah-2838	134	108	bodies	body	NOUN
iaajah-2838	134	109	like	like	ADP
iaajah-2838	134	110	aaan	aaan	NOUN
iaajah-2838	134	111	:	:	PUNCT
iaajah-2838	134	112	advertising	advertising	NOUN
iaajah-2838	134	113	agency	agency	NOUN
iaajah-2838	134	114	association	association	PROPN
iaajah-2838	134	115	of	of	ADP
iaajah-2838	134	116	nigeria	nigeria	PROPN
iaajah-2838	134	117	oaan	oaan	PROPN
iaajah-2838	134	118	:	:	PUNCT
iaajah-2838	134	119	outdoor	outdoor	ADJ
iaajah-2838	134	120	advertising	advertising	NOUN
iaajah-2838	134	121	agencies	agency	NOUN
iaajah-2838	134	122	of	of	ADP
iaajah-2838	134	123	nigeria	nigeria	PROPN
iaajah-2838	134	124	mipan	mipan	PROPN
iaajah-2838	134	125	:	:	PUNCT
iaajah-2838	134	126	media	medium	NOUN
iaajah-2838	134	127	independent	independent	PROPN
iaajah-2838	134	128	practitioners	practitioners	PROPN
iaajah-2838	134	129	association	association	PROPN
iaajah-2838	134	130	of	of	ADP
iaajah-2838	134	131	nigeria	nigeria	PROPN
iaajah-2838	135	1	pracan	pracan	PROPN
iaajah-2838	135	2	:	:	PUNCT
iaajah-2838	135	3	public	public	ADJ
iaajah-2838	135	4	relations	relation	NOUN
iaajah-2838	135	5	consultants	consultants	PROPN
iaajah-2838	135	6	association	association	PROPN
iaajah-2838	135	7	of	of	ADP
iaajah-2838	135	8	nigeria	nigeria	PROPN
iaajah-2838	135	9	online	online	ADJ
iaajah-2838	135	10	advertising	advertising	NOUN
iaajah-2838	135	11	agency	agency	NOUN
iaajah-2838	135	12	:	:	PUNCT
iaajah-2838	135	13	this	this	PRON
iaajah-2838	135	14	is	be	AUX
iaajah-2838	135	15	an	an	DET
iaajah-2838	135	16	agency	agency	NOUN
iaajah-2838	135	17	that	that	PRON
iaajah-2838	135	18	promote	promote	VERB
iaajah-2838	135	19	and	and	CCONJ
iaajah-2838	135	20	project	project	NOUN
iaajah-2838	135	21	advertiser	advertiser	NOUN
iaajah-2838	135	22	’s	’s	PART
iaajah-2838	135	23	brands	brand	NOUN
iaajah-2838	135	24	and	and	CCONJ
iaajah-2838	135	25	services	service	NOUN
iaajah-2838	135	26	using	use	VERB
iaajah-2838	135	27	digital	digital	ADJ
iaajah-2838	135	28	platforms	platform	NOUN
iaajah-2838	135	29	including	include	VERB
iaajah-2838	135	30	search	search	NOUN
iaajah-2838	135	31	engine	engine	NOUN
iaajah-2838	135	32	optimisation	optimisation	NOUN
iaajah-2838	135	33	(	(	PUNCT
iaajah-2838	135	34	seo	seo	NOUN
iaajah-2838	135	35	)	)	PUNCT
iaajah-2838	135	36	.	.	PUNCT
iaajah-2838	136	1	[	[	PUNCT
iaajah-2838	136	2	https://www.webfx.com	https://www.webfx.com	X
iaajah-2838	136	3	]	]	X
iaajah-2838	136	4	online	online	PROPN
iaajah-2838	136	5	pr	pr	PROPN
iaajah-2838	136	6	agency	agency	PROPN
iaajah-2838	136	7	:	:	PUNCT
iaajah-2838	136	8	this	this	PRON
iaajah-2838	136	9	is	be	AUX
iaajah-2838	136	10	a	a	DET
iaajah-2838	136	11	pr	pr	NOUN
iaajah-2838	136	12	firm	firm	NOUN
iaajah-2838	136	13	that	that	PRON
iaajah-2838	136	14	deploy	deploy	VERB
iaajah-2838	136	15	digital	digital	ADJ
iaajah-2838	136	16	resources	resource	NOUN
iaajah-2838	136	17	provided	provide	VERB
iaajah-2838	136	18	by	by	ADP
iaajah-2838	136	19	online	online	ADJ
iaajah-2838	136	20	media	medium	NOUN
iaajah-2838	136	21	to	to	PART
iaajah-2838	136	22	create	create	VERB
iaajah-2838	136	23	good	good	ADJ
iaajah-2838	136	24	image	image	NOUN
iaajah-2838	136	25	for	for	ADP
iaajah-2838	136	26	clients	client	NOUN
iaajah-2838	136	27	and	and	CCONJ
iaajah-2838	136	28	their	their	PRON
iaajah-2838	136	29	products	product	NOUN
iaajah-2838	136	30	references	reference	NOUN
iaajah-2838	136	31	arndt	arndt	PROPN
iaajah-2838	136	32	,	,	PUNCT
iaajah-2838	136	33	johann	johann	PROPN
iaajah-2838	136	34	(	(	PUNCT
iaajah-2838	136	35	1967	1967	NUM
iaajah-2838	136	36	)	)	PUNCT
iaajah-2838	136	37	,	,	PUNCT
iaajah-2838	136	38	“	"	PUNCT
iaajah-2838	136	39	word	word	NOUN
iaajah-2838	136	40	of	of	ADP
iaajah-2838	136	41	mouth	mouth	NOUN
iaajah-2838	136	42	advertising	advertising	NOUN
iaajah-2838	136	43	and	and	CCONJ
iaajah-2838	136	44	informal	informal	ADJ
iaajah-2838	136	45	communication	communication	NOUN
iaajah-2838	136	46	”	"	PUNCT
iaajah-2838	136	47	,	,	PUNCT
iaajah-2838	136	48	in	in	ADP
iaajah-2838	136	49	cox	cox	PROPN
iaajah-2838	136	50	,	,	PUNCT
iaajah-2838	136	51	d.	d.	PROPN
iaajah-2838	136	52	f.	f.	PROPN
iaajah-2838	136	53	(	(	PUNCT
iaajah-2838	136	54	ed	ed	NOUN
iaajah-2838	136	55	.	.	PUNCT
iaajah-2838	136	56	)	)	PUNCT
iaajah-2838	136	57	,	,	PUNCT
iaajah-2838	136	58	“	"	PUNCT
iaajah-2838	136	59	risk	risk	NOUN
iaajah-2838	136	60	taking	taking	NOUN
iaajah-2838	136	61	and	and	CCONJ
iaajah-2838	136	62	information	information	NOUN
iaajah-2838	136	63	handling	handling	NOUN
iaajah-2838	136	64	in	in	ADP
iaajah-2838	136	65	consumer	consumer	NOUN
iaajah-2838	136	66	behavior	behavior	NOUN
iaajah-2838	136	67	.	.	PUNCT
iaajah-2838	136	68	”	"	PUNCT
iaajah-2838	137	1	division	division	NOUN
iaajah-2838	137	2	of	of	ADP
iaajah-2838	137	3	research	research	NOUN
iaajah-2838	137	4	,	,	PUNCT
iaajah-2838	137	5	boston	boston	PROPN
iaajah-2838	137	6	,	,	PUNCT
iaajah-2838	137	7	ma	ma	PROPN
iaajah-2838	137	8	.	.	PROPN
iaajah-2838	137	9	:	:	PUNCT
iaajah-2838	138	1	harvard	harvard	PROPN
iaajah-2838	138	2	university	university	PROPN
iaajah-2838	138	3	,	,	PUNCT
iaajah-2838	138	4	pp.188239	pp.188239	PROPN
iaajah-2838	138	5	.	.	PROPN
iaajah-2838	138	6	awad	awad	PROPN
iaajah-2838	138	7	,	,	PUNCT
iaajah-2838	138	8	neveen	neveen	PROPN
iaajah-2838	138	9	f.	f.	PROPN
iaajah-2838	138	10	;	;	PUNCT
iaajah-2838	138	11	dellarocas	dellarocas	PROPN
iaajah-2838	138	12	,	,	PUNCT
iaajah-2838	138	13	chrysanthos	chrysanthos	PROPN
iaajah-2838	138	14	;	;	PUNCT
iaajah-2838	138	15	zhang	zhang	PROPN
iaajah-2838	138	16	,	,	PUNCT
iaajah-2838	138	17	michael	michael	PROPN
iaajah-2838	138	18	(	(	PUNCT
iaajah-2838	138	19	2004	2004	NUM
iaajah-2838	138	20	):	):	PUNCT
iaajah-2838	138	21	“	"	PUNCT
iaajah-2838	138	22	estimating	estimate	VERB
iaajah-2838	138	23	word	word	NOUN
iaajah-2838	138	24	-	-	PUNCT
iaajah-2838	138	25	of	of	ADP
iaajah-2838	138	26	-	-	PUNCT
iaajah-2838	138	27	mouth	mouth	NOUN
iaajah-2838	138	28	for	for	ADP
iaajah-2838	138	29	movies	movie	NOUN
iaajah-2838	138	30	–	–	PUNCT
iaajah-2838	138	31	the	the	DET
iaajah-2838	138	32	impact	impact	NOUN
iaajah-2838	138	33	of	of	ADP
iaajah-2838	138	34	online	online	ADJ
iaajah-2838	138	35	movie	movie	NOUN
iaajah-2838	138	36	reviews	review	NOUN
iaajah-2838	138	37	on	on	ADP
iaajah-2838	138	38	box	box	NOUN
iaajah-2838	138	39	office	office	NOUN
iaajah-2838	138	40	performance	performance	NOUN
iaajah-2838	138	41	,	,	PUNCT
iaajah-2838	138	42	”	"	PUNCT
iaajah-2838	138	43	research	research	NOUN
iaajah-2838	138	44	paper	paper	NOUN
iaajah-2838	138	45	,	,	PUNCT
iaajah-2838	138	46	archived	archive	VERB
iaajah-2838	138	47	at	at	ADP
iaajah-2838	138	48	:	:	PUNCT
iaajah-2838	138	49	http://opim.wharton.upenn.edu	http://opim.wharton.upenn.edu	PROPN
iaajah-2838	138	50	/	/	SYM
iaajah-2838	138	51	wise2004	wise2004	PROPN
iaajah-2838	138	52	/	/	SYM
iaajah-2838	138	53	sun413.pdf	sun413.pdf	PROPN
iaajah-2838	138	54	chiaravalle	chiaravalle	NOUN
iaajah-2838	138	55	,	,	PUNCT
iaajah-2838	138	56	b.	b.	PROPN
iaajah-2838	138	57	,	,	PUNCT
iaajah-2838	138	58	and	and	CCONJ
iaajah-2838	138	59	schenck	schenck	PROPN
iaajah-2838	138	60	,	,	PUNCT
iaajah-2838	138	61	f.	f.	PROPN
iaajah-2838	138	62	(	(	PUNCT
iaajah-2838	138	63	2007	2007	NUM
iaajah-2838	138	64	)	)	PUNCT
iaajah-2838	138	65	branding	branding	NOUN
iaajah-2838	138	66	for	for	ADP
iaajah-2838	138	67	dummies	dummy	NOUN
iaajah-2838	138	68	.	.	PUNCT
iaajah-2838	139	1	hobeken	hobeken	PROPN
iaajah-2838	139	2	:	:	PUNCT
iaajah-2838	139	3	wiley	wiley	PROPN
iaajah-2838	139	4	publishing	publishing	PROPN
iaajah-2838	139	5	.	.	PUNCT
iaajah-2838	140	1	inc	inc	PROPN
iaajah-2838	140	2	.	.	PROPN
iaajah-2838	140	3	pg	pg	PROPN
iaajah-2838	140	4	9	9	NUM
iaajah-2838	140	5	.	.	PUNCT
iaajah-2838	141	1	buttle	buttle	PROPN
iaajah-2838	141	2	,	,	PUNCT
iaajah-2838	141	3	francis	francis	PROPN
iaajah-2838	141	4	a.	a.	PROPN
iaajah-2838	141	5	(	(	PUNCT
iaajah-2838	141	6	1998	1998	NUM
iaajah-2838	141	7	)	)	PUNCT
iaajah-2838	141	8	,	,	PUNCT
iaajah-2838	141	9	“	"	PUNCT
iaajah-2838	141	10	word	word	NOUN
iaajah-2838	141	11	of	of	ADP
iaajah-2838	141	12	mouth	mouth	NOUN
iaajah-2838	141	13	:	:	PUNCT
iaajah-2838	141	14	understanding	understanding	NOUN
iaajah-2838	141	15	and	and	CCONJ
iaajah-2838	141	16	managing	manage	VERB
iaajah-2838	141	17	referral	referral	ADJ
iaajah-2838	141	18	marketing	marketing	NOUN
iaajah-2838	141	19	”	"	PUNCT
iaajah-2838	141	20	,	,	PUNCT
iaajah-2838	141	21	journal	journal	NOUN
iaajah-2838	141	22	of	of	ADP
iaajah-2838	141	23	strategic	strategic	ADJ
iaajah-2838	141	24	marketing	marketing	NOUN
iaajah-2838	141	25	,	,	PUNCT
iaajah-2838	141	26	6	6	NUM
iaajah-2838	141	27	(	(	PUNCT
iaajah-2838	141	28	3	3	NUM
iaajah-2838	141	29	)	)	PUNCT
iaajah-2838	141	30	,	,	PUNCT
iaajah-2838	141	31	241	241	NUM
iaajah-2838	141	32	-	-	SYM
iaajah-2838	141	33	254	254	NUM
iaajah-2838	141	34	.	.	PUNCT
iaajah-2838	142	1	igwebuike	igwebuike	NOUN
iaajah-2838	142	2	:	:	PUNCT
iaajah-2838	142	3	an	an	DET
iaajah-2838	142	4	african	african	ADJ
iaajah-2838	142	5	journal	journal	NOUN
iaajah-2838	142	6	of	of	ADP
iaajah-2838	142	7	arts	art	NOUN
iaajah-2838	142	8	and	and	CCONJ
iaajah-2838	142	9	humanities	humanity	NOUN
iaajah-2838	142	10	.	.	PUNCT
iaajah-2838	143	1	vol	vol	NOUN
iaajah-2838	143	2	.	.	PROPN
iaajah-2838	144	1	8	8	NUM
iaajah-2838	144	2	.	.	X
iaajah-2838	145	1	no	no	INTJ
iaajah-2838	145	2	.	.	NOUN
iaajah-2838	145	3	2	2	NUM
iaajah-2838	145	4	,	,	PUNCT
iaajah-2838	145	5	(	(	PUNCT
iaajah-2838	145	6	2022	2022	NUM
iaajah-2838	145	7	)	)	PUNCT
iaajah-2838	145	8	issn	issn	PROPN
iaajah-2838	145	9	:	:	PUNCT
iaajah-2838	145	10	24889210	24889210	NUM
iaajah-2838	145	11	(	(	PUNCT
iaajah-2838	145	12	print	print	NOUN
iaajah-2838	145	13	)	)	PUNCT
iaajah-2838	145	14	2504	2504	NUM
iaajah-2838	145	15	-	-	SYM
iaajah-2838	145	16	9038	9038	NUM
iaajah-2838	145	17	(	(	PUNCT
iaajah-2838	145	18	online	online	ADJ
iaajah-2838	145	19	)	)	PUNCT
iaajah-2838	145	20	department	department	NOUN
iaajah-2838	145	21	of	of	ADP
iaajah-2838	145	22	philosophy	philosophy	NOUN
iaajah-2838	145	23	and	and	CCONJ
iaajah-2838	145	24	religious	religious	ADJ
iaajah-2838	145	25	studies	study	NOUN
iaajah-2838	145	26	,	,	PUNCT
iaajah-2838	145	27	tansian	tansian	PROPN
iaajah-2838	145	28	university	university	NOUN
iaajah-2838	145	29	,	,	PUNCT
iaajah-2838	145	30	umunya	umunya	PROPN
iaajah-2838	145	31	218	218	NUM
iaajah-2838	145	32	george	george	PROPN
iaajah-2838	145	33	,	,	PUNCT
iaajah-2838	145	34	e.	e.	PROPN
iaajah-2838	145	35	b.	b.	PROPN
iaajah-2838	145	36	and	and	CCONJ
iaajah-2838	145	37	george	george	PROPN
iaajah-2838	145	38	,	,	PUNCT
iaajah-2838	145	39	a.	a.	NOUN
iaajah-2838	145	40	b	b	PROPN
iaajah-2838	145	41	,	,	PUNCT
iaajah-2838	145	42	(	(	PUNCT
iaajah-2838	145	43	2012	2012	NUM
iaajah-2838	145	44	)	)	PUNCT
iaajah-2838	145	45	.	.	PUNCT
iaajah-2838	146	1	advertising	advertising	NOUN
iaajah-2838	146	2	and	and	CCONJ
iaajah-2838	146	3	promotion	promotion	NOUN
iaajah-2838	146	4	,	,	PUNCT
iaajah-2838	146	5	an	an	DET
iaajah-2838	146	6	integrated	integrate	VERB
iaajah-2838	146	7	marketing	marketing	NOUN
iaajah-2838	146	8	communication	communication	NOUN
iaajah-2838	146	9	perspectives	perspective	NOUN
iaajah-2838	146	10	,	,	PUNCT
iaajah-2838	146	11	new	new	PROPN
iaajah-2838	146	12	york	york	PROPN
iaajah-2838	146	13	,	,	PUNCT
iaajah-2838	146	14	mcgraw	mcgraw	PROPN
iaajah-2838	146	15	-	-	PUNCT
iaajah-2838	146	16	hill	hill	NOUN
iaajah-2838	146	17	companies	company	NOUN
iaajah-2838	146	18	pg	pg	VERB
iaajah-2838	146	19	149	149	NUM
iaajah-2838	146	20	–	–	PUNCT
iaajah-2838	146	21	151	151	NUM
iaajah-2838	146	22	.	.	PUNCT
iaajah-2838	147	1	kotler	kotler	PROPN
iaajah-2838	147	2	p.	p.	PROPN
iaajah-2838	147	3	and	and	CCONJ
iaajah-2838	147	4	keller	keller	PROPN
iaajah-2838	147	5	p	p	PROPN
iaajah-2838	147	6	,	,	PUNCT
iaajah-2838	147	7	(	(	PUNCT
iaajah-2838	147	8	2006	2006	NUM
iaajah-2838	147	9	)	)	PUNCT
iaajah-2838	147	10	.	.	PUNCT
iaajah-2838	148	1	marketing	marketing	NOUN
iaajah-2838	148	2	management	management	NOUN
iaajah-2838	148	3	,	,	PUNCT
iaajah-2838	148	4	new	new	PROPN
iaajah-2838	148	5	jersey	jersey	PROPN
iaajah-2838	148	6	,	,	PUNCT
iaajah-2838	148	7	prentice	prentice	NOUN
iaajah-2838	148	8	-	-	PUNCT
iaajah-2838	148	9	hall	hall	NOUN
iaajah-2838	148	10	.	.	PUNCT
iaajah-2838	149	1	375	375	NUM
iaajah-2838	149	2	cova	cova	PROPN
iaajah-2838	149	3	,	,	PUNCT
iaajah-2838	149	4	bernard	bernard	NOUN
iaajah-2838	149	5	;	;	PUNCT
iaajah-2838	149	6	pace	pace	NOUN
iaajah-2838	149	7	,	,	PUNCT
iaajah-2838	149	8	stefano	stefano	PROPN
iaajah-2838	149	9	(	(	PUNCT
iaajah-2838	149	10	2006	2006	NUM
iaajah-2838	149	11	)	)	PUNCT
iaajah-2838	149	12	,	,	PUNCT
iaajah-2838	149	13	“	"	PUNCT
iaajah-2838	149	14	brand	brand	NOUN
iaajah-2838	149	15	community	community	NOUN
iaajah-2838	149	16	of	of	ADP
iaajah-2838	149	17	convenience	convenience	NOUN
iaajah-2838	149	18	products	product	NOUN
iaajah-2838	149	19	:	:	PUNCT
iaajah-2838	149	20	new	new	ADJ
iaajah-2838	149	21	forms	form	NOUN
iaajah-2838	149	22	of	of	ADP
iaajah-2838	149	23	customer	customer	NOUN
iaajah-2838	149	24	empowerment	empowerment	NOUN
iaajah-2838	149	25	–	–	PUNCT
iaajah-2838	149	26	the	the	DET
iaajah-2838	149	27	case	case	NOUN
iaajah-2838	149	28	‘	'	PUNCT
iaajah-2838	149	29	my	my	PRON
iaajah-2838	149	30	nutella	nutella	NOUN
iaajah-2838	149	31	the	the	DET
iaajah-2838	149	32	community	community	NOUN
iaajah-2838	149	33	’	'	PUNCT
iaajah-2838	149	34	”	"	PUNCT
iaajah-2838	149	35	,	,	PUNCT
iaajah-2838	149	36	european	european	PROPN
iaajah-2838	149	37	journal	journal	PROPN
iaajah-2838	149	38	of	of	ADP
iaajah-2838	149	39	marketing	marketing	NOUN
iaajah-2838	149	40	,	,	PUNCT
iaajah-2838	149	41	40	40	NUM
iaajah-2838	149	42	(	(	PUNCT
iaajah-2838	149	43	9/10	9/10	NUM
iaajah-2838	149	44	)	)	PUNCT
iaajah-2838	149	45	,	,	PUNCT
iaajah-2838	149	46	pp	pp	ADP
iaajah-2838	149	47	.	.	PUNCT
iaajah-2838	149	48	1087	1087	NUM
iaajah-2838	149	49	-	-	PUNCT
iaajah-2838	149	50	1105	1105	NUM
iaajah-2838	149	51	.	.	PUNCT
iaajah-2838	150	1	dichter	dichter	NOUN
iaajah-2838	150	2	,	,	PUNCT
iaajah-2838	150	3	ernest	ernest	X
iaajah-2838	150	4	(	(	PUNCT
iaajah-2838	150	5	1966	1966	NUM
iaajah-2838	150	6	)	)	PUNCT
iaajah-2838	150	7	,	,	PUNCT
iaajah-2838	150	8	“	"	PUNCT
iaajah-2838	150	9	how	how	SCONJ
iaajah-2838	150	10	word	word	NOUN
iaajah-2838	150	11	-	-	PUNCT
iaajah-2838	150	12	of	of	ADP
iaajah-2838	150	13	-	-	PUNCT
iaajah-2838	150	14	mouth	mouth	NOUN
iaajah-2838	150	15	advertising	advertising	NOUN
iaajah-2838	150	16	works	work	NOUN
iaajah-2838	150	17	”	"	PUNCT
iaajah-2838	150	18	,	,	PUNCT
iaajah-2838	150	19	harvard	harvard	PROPN
iaajah-2838	150	20	business	business	PROPN
iaajah-2838	150	21	review	review	PROPN
iaajah-2838	150	22	,	,	PUNCT
iaajah-2838	150	23	44	44	NUM
iaajah-2838	150	24	(	(	PUNCT
iaajah-2838	150	25	6	6	NUM
iaajah-2838	150	26	)	)	PUNCT
iaajah-2838	150	27	,	,	PUNCT
iaajah-2838	150	28	pp	pp	ADJ
iaajah-2838	150	29	.	.	PUNCT
iaajah-2838	151	1	147	147	NUM
iaajah-2838	151	2	-	-	SYM
iaajah-2838	151	3	66	66	NUM
iaajah-2838	151	4	.	.	PUNCT
iaajah-2838	152	1	godes	gode	NOUN
iaajah-2838	152	2	,	,	PUNCT
iaajah-2838	152	3	david	david	PROPN
iaajah-2838	152	4	;	;	PUNCT
iaajah-2838	152	5	mayzlin	mayzlin	PROPN
iaajah-2838	152	6	,	,	PUNCT
iaajah-2838	152	7	dina	dina	PROPN
iaajah-2838	152	8	(	(	PUNCT
iaajah-2838	152	9	2004	2004	NUM
iaajah-2838	152	10	)	)	PUNCT
iaajah-2838	152	11	,	,	PUNCT
iaajah-2838	152	12	"	"	PUNCT
iaajah-2838	152	13	using	use	VERB
iaajah-2838	152	14	online	online	ADJ
iaajah-2838	152	15	conversations	conversation	NOUN
iaajah-2838	152	16	to	to	PART
iaajah-2838	152	17	study	study	VERB
iaajah-2838	152	18	word	word	NOUN
iaajah-2838	152	19	of	of	ADP
iaajah-2838	152	20	mouth	mouth	NOUN
iaajah-2838	152	21	communication	communication	NOUN
iaajah-2838	152	22	"	"	PUNCT
iaajah-2838	152	23	,	,	PUNCT
iaajah-2838	152	24	marketing	marketing	NOUN
iaajah-2838	152	25	science	science	NOUN
iaajah-2838	152	26	,	,	PUNCT
iaajah-2838	152	27	23	23	NUM
iaajah-2838	152	28	(	(	PUNCT
iaajah-2838	152	29	4	4	NUM
iaajah-2838	152	30	)	)	PUNCT
iaajah-2838	152	31	,	,	PUNCT
iaajah-2838	152	32	pp	pp	ADP
iaajah-2838	152	33	.	.	PUNCT
iaajah-2838	153	1	545–560	545–560	NUM
iaajah-2838	153	2	.	.	PUNCT
iaajah-2838	154	1	nyilasy	nyilasy	PROPN
iaajah-2838	154	2	,	,	PUNCT
iaajah-2838	154	3	greg	greg	PROPN
iaajah-2838	154	4	(	(	PUNCT
iaajah-2838	154	5	2006	2006	NUM
iaajah-2838	154	6	)	)	PUNCT
iaajah-2838	154	7	,	,	PUNCT
iaajah-2838	154	8	“	"	PUNCT
iaajah-2838	154	9	word	word	NOUN
iaajah-2838	154	10	of	of	ADP
iaajah-2838	154	11	mouth	mouth	NOUN
iaajah-2838	154	12	:	:	PUNCT
iaajah-2838	154	13	what	what	PRON
iaajah-2838	154	14	we	we	PRON
iaajah-2838	154	15	really	really	ADV
iaajah-2838	154	16	know	know	VERB
iaajah-2838	154	17	–	–	PUNCT
iaajah-2838	154	18	and	and	CCONJ
iaajah-2838	154	19	what	what	PRON
iaajah-2838	154	20	we	we	PRON
iaajah-2838	154	21	do	do	AUX
iaajah-2838	154	22	n’t	not	PART
iaajah-2838	154	23	”	"	PUNCT
iaajah-2838	154	24	,	,	PUNCT
iaajah-2838	154	25	in	in	ADP
iaajah-2838	154	26	kirby	kirby	PROPN
iaajah-2838	154	27	,	,	PUNCT
iaajah-2838	154	28	justin	justin	PROPN
iaajah-2838	154	29	;	;	PUNCT
iaajah-2838	154	30	marsden	marsden	PROPN
iaajah-2838	154	31	,	,	PUNCT
iaajah-2838	154	32	paul	paul	PROPN
iaajah-2838	154	33	(	(	PUNCT
iaajah-2838	154	34	eds	eds	PROPN
iaajah-2838	154	35	.	.	PUNCT
iaajah-2838	154	36	)	)	PUNCT
iaajah-2838	154	37	,	,	PUNCT
iaajah-2838	154	38	“	"	PUNCT
iaajah-2838	154	39	connected	connected	ADJ
iaajah-2838	154	40	marketing	marketing	NOUN
iaajah-2838	154	41	:	:	PUNCT
iaajah-2838	154	42	the	the	DET
iaajah-2838	154	43	viral	viral	ADJ
iaajah-2838	154	44	,	,	PUNCT
iaajah-2838	154	45	buzz	buzz	NOUN
iaajah-2838	154	46	and	and	CCONJ
iaajah-2838	154	47	word	word	NOUN
iaajah-2838	154	48	of	of	ADP
iaajah-2838	154	49	mouth	mouth	NOUN
iaajah-2838	154	50	revolution	revolution	PROPN
iaajah-2838	154	51	”	"	PUNCT
iaajah-2838	154	52	,	,	PUNCT
iaajah-2838	154	53	oxford	oxford	PROPN
iaajah-2838	154	54	:	:	PUNCT
iaajah-2838	154	55	butterworth	butterworth	PROPN
iaajah-2838	154	56	heinemann	heinemann	PROPN
iaajah-2838	154	57	.	.	PUNCT
iaajah-2838	155	1	richins	richins	PROPN
iaajah-2838	155	2	,	,	PUNCT
iaajah-2838	155	3	marsha	marsha	PROPN
iaajah-2838	155	4	;	;	PUNCT
iaajah-2838	155	5	root	root	NOUN
iaajah-2838	155	6	-	-	PUNCT
iaajah-2838	155	7	shaffer	shaffer	NOUN
iaajah-2838	155	8	,	,	PUNCT
iaajah-2838	155	9	teri	teri	PROPN
iaajah-2838	155	10	(	(	PUNCT
iaajah-2838	155	11	1988	1988	NUM
iaajah-2838	155	12	)	)	PUNCT
iaajah-2838	155	13	,	,	PUNCT
iaajah-2838	155	14	“	"	PUNCT
iaajah-2838	155	15	the	the	DET
iaajah-2838	155	16	role	role	NOUN
iaajah-2838	155	17	of	of	ADP
iaajah-2838	155	18	involvement	involvement	NOUN
iaajah-2838	155	19	and	and	CCONJ
iaajah-2838	155	20	opinion	opinion	NOUN
iaajah-2838	155	21	leadership	leadership	NOUN
iaajah-2838	155	22	in	in	ADP
iaajah-2838	155	23	consumer	consumer	NOUN
iaajah-2838	155	24	word	word	NOUN
iaajah-2838	155	25	-	-	PUNCT
iaajah-2838	155	26	of	of	ADP
iaajah-2838	155	27	-	-	PUNCT
iaajah-2838	155	28	mouth	mouth	NOUN
iaajah-2838	155	29	:	:	PUNCT
iaajah-2838	155	30	an	an	DET
iaajah-2838	155	31	implicit	implicit	ADJ
iaajah-2838	155	32	model	model	NOUN
iaajah-2838	155	33	made	make	VERB
iaajah-2838	155	34	explicit	explicit	ADJ
iaajah-2838	155	35	”	"	PUNCT
iaajah-2838	155	36	,	,	PUNCT
iaajah-2838	155	37	advances	advance	NOUN
iaajah-2838	155	38	in	in	ADP
iaajah-2838	155	39	consumer	consumer	NOUN
iaajah-2838	155	40	research	research	NOUN
iaajah-2838	155	41	,	,	PUNCT
iaajah-2838	155	42	15	15	NUM
iaajah-2838	155	43	(	(	PUNCT
iaajah-2838	155	44	1	1	NUM
iaajah-2838	155	45	)	)	PUNCT
iaajah-2838	155	46	,	,	PUNCT
iaajah-2838	155	47	pp	pp	ADJ
iaajah-2838	155	48	.	.	PUNCT
iaajah-2838	156	1	32	32	NUM
iaajah-2838	156	2	-	-	SYM
iaajah-2838	156	3	36	36	NUM
iaajah-2838	156	4	.	.	PUNCT
iaajah-2838	157	1	bansal	bansal	NOUN
iaajah-2838	157	2	harvir	harvir	PROPN
iaajah-2838	157	3	s.	s.	PROPN
iaajah-2838	157	4	&	&	CCONJ
iaajah-2838	157	5	voyer	voyer	PROPN
iaajah-2838	157	6	peter	peter	PROPN
iaajah-2838	157	7	a.	a.	PROPN
iaajah-2838	157	8	(	(	PUNCT
iaajah-2838	157	9	2000	2000	NUM
iaajah-2838	157	10	):	):	PUNCT
iaajah-2838	157	11	word	word	NOUN
iaajah-2838	157	12	-	-	PUNCT
iaajah-2838	157	13	of	of	ADP
iaajah-2838	157	14	-	-	PUNCT
iaajah-2838	157	15	mouth	mouth	NOUN
iaajah-2838	157	16	processes	process	NOUN
iaajah-2838	157	17	within	within	ADP
iaajah-2838	157	18	aservices	aservice	NOUN
iaajah-2838	157	19	purchase	purchase	NOUN
iaajah-2838	157	20	decision	decision	NOUN
iaajah-2838	157	21	context	context	NOUN
iaajah-2838	157	22	.	.	PUNCT
iaajah-2838	158	1	journal	journal	PROPN
iaajah-2838	158	2	of	of	ADP
iaajah-2838	158	3	services	services	PROPN
iaajah-2838	158	4	research	research	NOUN
iaajah-2838	158	5	,	,	PUNCT
iaajah-2838	158	6	vol	vol	NOUN
iaajah-2838	158	7	.	.	PROPN
iaajah-2838	158	8	3	3	NUM
iaajah-2838	158	9	,	,	PUNCT
iaajah-2838	158	10	no	no	INTJ
iaajah-2838	158	11	.	.	PUNCT