Indian Journal of Educational Technology
Volume 6, Issue 2, July 2024

442

App Review

eJaadui Pitara: Empowering Early Childhood Education

Himanshu Jain

Software Engineer, Meta Inc., San Francisco, California

Email: himanshukj17122000@gmail.com

eJaadui Pitara is an educational treasure 
trove developed by the National Council 
of Educational Research and Training 
(NCERT) in India. Designed specifically 
for parents and teachers, it empowers 
them to create engaging, enjoyable, 
and interactive learning experiences for 
children aged 3-8 years. This initiative 
aims to realise the National Curriculum 
Framework for Foundational Stage 
(NCF-FS) 2022 goals at the grassroots 
level, providing valuable support for 
both adults and children. Through 
eJaadui Pitara, parents and teachers 
can learn engaging methods and access 
a wealth of resources to help children 
learn and thrive.

Features and Processes:

 y Playful Learning: Emphasises 
“Learning through Play,” allowing 
children to learn through interactive 
activities, games, stories, and songs.

 y Multiple Access Points:

 ¾ Mobile App: Download the 
free app for a wide variety of 
educational content, including 
stories, rhymes, puzzles, and 
activities. Download link

 ¾ Dial-Up Service (IVRS): For those 
without internet access, listen to 
daily stories, songs, riddles, and 
questions by dialling a toll-free 
number.

 y AI-powered Assistance: Get help 
from AI-powered bots on WhatsApp 
and Telegram, providing age-
appropriate activity suggestions 
and answering questions on early 
childhood development.

 ¾ Story Bot (Katha Sakhi): 
Suggests stories in different 
languages.

 ¾ Parent Bot (Parent Tara) & 
Teacher Bot (Teacher Tara): 
Offers expert knowledge on 
NEP 2020, NCFs, kids’ activities, 
psychology, pedagogy, etc.

 y Focus on Foundational Skills: 
Resources build essential skills such 
as language development, maths 
concepts, critical thinking, and social-
emotional skills.

 y Multilingual Support: Offers 
content in 10 Indian languages 
(Assamese, Bengali, Gujarati, Hindi, 
Odiya, Punjabi, Tamil, Telugu, 
Kannada, Malayalam) and English.

Impact:

 y Strong Audience Reach: eJaadui 
Pitara has over 45,641 downloads, 
indicating a growing interest in early 
childhood education.

 y Active Engagement: With over 
205,563 total plays, users are 
actively engaging with the content, 
suggesting it provides valuable 
learning experiences.

 y Diverse Access Points: Utilisation 
of IVRS calls (1,385) and AI-powered 
chatbots (Story bot messages - 4,488, 
Teacher bot messages - 6,097, Parent 
bot messages - 4,402) showcases the 
app’s accessibility.

By offering a variety of engaging and 
accessible resources, eJaadui Pitara 
empowers parents and educators to 
create a fun and enriching learning