id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ijfb-397	SP, Bhavana Gowda; R, Rashmi.	An Analysis of Effectiveness of Bancassurance among Customers as an Alternative Distribution Channel in Bangalore	2019	5	.pdf	application/pdf	2407	139	56	In this study we had conducted a survey among Customers of Bank in order to know whether they are aware of the concept of Bancassurance and exploring the reasons why customer would like to buy insurance products from banks. The respondents emphasized Trust, convenience in terms of location as the main reasons for buying the insurance products from banks instead of Insurance agents and after analyzing 24 statements administered among target sample population we can conclude: Customers feel that insurance agents have more expertise in insurance products than bank employees and can give better advice.	cache/ijfb-397.pdf	txt/ijfb-397.txt