id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ijfb-500	Bolia, Brajesh; Jha, Sumi; Jha, Manoj K	Understanding Cognitive Dissonance of Indian Customers for Financial Products: A Multi-Dimensional Scale Development Approach	2020	13	.pdf	application/pdf	8049	483	53	manojkjha40@yahoo.co.in Abstract The aim of the study was to understand the dynamics of cognitive dissonance in the context of financial product purchase. The items were empirically tested and validated with the help of appropriate statistical tools to arrive at a “5 factor and 25 items” measurement scale for cognitive dissonance.	cache/ijfb-500.pdf	txt/ijfb-500.txt