id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
iiclr-22887	Browne, M. Neil; Kubasek, Nacy; Rex, Justin; Horton, Robert	Commercializing Children: Laws and Regulations Affecting Advertisements Directed at Children in France, Spain, and Sweden	2018	33	.pdf	application/pdf	14924	705	48	This directive was passed by the EU in an attempt to standardize the meaning of unfair business practices throughout its borders to prevent confusion.191 On the other hand, even though advertising directed at children is by law prohibited on Swedish television, such restrictions do not apply to satellite media channels, such as television programs broadcasted from the United Kingdom.192 Since the UK does not have laws concerning child-directed advertising as Sweden, Swedish children will be exposed to marketing in television when they watch UK broadcasts.193 When it comes to the private advertising regulation, the Swedish Advertising Ombudsman takes its cue from the ICC much like the Spanish Autocontrol.194 The Swedish Advertising Ombudsman is also part of the European Advertising Standards Alliance (EASA).195 The EASA is a network of forty-one organizations that represent advertising standards from twenty-seven different countries.196 These interconnected and wide spanning institutions devote resources to promoting not just high advertising standards, but also push for self-regulation over public regulation.197 191. See Benbenishty, Rami, Bilha Davidson-Arad, Mónica López, John Devaney, Trevor Spratt, Carien Koopmans, Erik J Knorth, Cilia LM Witteman, Jorge F Del Valle, and David Hayes, Decision Making In Child Protection: An International Comparative Study On Maltreatment Substantiation, Risk Assessment And Interventions Recommendations, And The Role Of Professionals’ Child Welfare Attitudes, 49 CHILD ABUSE & NEGLECT 63 (2015). 106.	cache/iiclr-22887.pdf	txt/iiclr-22887.txt