id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
inlawrev-18595	Groves, Roger M.	Can I Profit from My Own Name and Likeness as a College Athlete?: The Predictive Legal Analytics of a College Player's Publicity Rights vs. First Amendment Rights of Others	2014	46	.pdf	application/pdf	21340	1236	65	This is precisely the value of data mining: with large quantities of diverse data, mathematical algorithms can be applied to identify useful but unintuitive correlations between inexpensively observed characteristics that can be exploited to make significantly more accurate predictions.290 These techniques are already being used to predict the highest interest rate a person is likely to accept when taking out a loan or the “pain point” for the upper limit of what a borrower would pay in a transaction.291 Such predictive data can be invaluable to a lender in both circumstances.292 The same techniques can have considerable utility in publicity rights cases. That is a likely future battleground in publicity rights cases, because the essential question is whether the public buys an item more because of the celebrity or, conversely, the work that used the NIL of that celebrity.	cache/inlawrev-18595.pdf	txt/inlawrev-18595.txt