id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
inlawrev-27650	Walsh, Johnny	Confusion Mélange: A Call to Revise the Law on Trademark Infringement, Initial Interest Confusion, and Digital Marketing	2023	31	.pdf	application/pdf	15654	750	56	(initial interest confusion “occurs when an alleged infringer pulls a sort of bait and switch”); Vail Assocs., Inc. v. Vend-Tel-Co., 516 F.3d 853, 872 (10th Cir. 2008) (“Initial interest confusion is a ‘bait and switch’ tactic.”). Initial interest confusion is unactionable if confusion is brief or disclaimers are used.—Perhaps out of a concern for incentivizing de minimis infringement claims, most Circuits have further restricted initial interest confusion by allowing those who use another’s trademark to escape liability by minimizing the time that consumers are confused.	cache/inlawrev-27650.pdf	txt/inlawrev-27650.txt