Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 52 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era The Politeness Comments on The Indonesian President Jokowi Instagram Official Account Viewed From Politico Pragmatics and The Character Education Orientation in The Disruption Era Harun Joko Prayitno1, Hari Kusmanto2, Yakub Nasucha3, Laili Etika Rahmawati4, Norliza Jamaluddin5, Samsuddin6, Awla Akbar Ilma7 1,2,3,4Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, In- donesia 5Faculty of Language and Communication, UPSI, Malaysia 6Faculty of Social and Humanitarian, UPSI, Malaysia 7Faculty of Arts and Humanitiez, Suez Canal University, Egypt DOI: 10.23917/ijolae.v1i2.8785 Received: September 7th, 2019. Revised: September 25th, 2019. Accepted: September 30th , 2019 Available Online: September 30th, 2019. Published Regulary: Juli 1st, 2019 Abstract Politeness of expression and character education are both crucial aspects and related to Indonesian education. In the context of communication where the advancement of the internet and technology has now made communication without limit, a new problem arises. The social media, e.g. Instagram, gives space to their users to be more open in expressing his ideas and political opinions. This study aims to identify the forms of positive politeness acts of followers' comments on President Jokowi's official Instagram account and describe the intent of politico pragmatic power of positive politeness of followers of Jokowi's Instagram accounts. The data source of this study was the speech of followers on the official Instagram account of Indonesian President Jokowi #MenujuIndonesiaMaju managed by the President's Digital Communication Team for the period October-November 2018. The study data were in the form of comments from Jokowi's Instagram account followers who had positive politico pragmatic politeness. The data collection technique was carried out using documentation, note-taking techniques, and continued with heuristic listening techniques. Data analysis was performed with an intralingual equivalent technique which was strengthened by an extra lingual equivalent and sharpened with Levinson's politeness analysis technique based on the principle of harmony in Javanese culture. The results of the study showed that the form of positive politeness acts that were most used by followers was by giving attention to the speech partners. Political propaganda power of dominant followers’ comments was in the form of the power to ask and support rather than the power of praise, the power of influence, the power of motivation, and the power of suggestion. It shows that Instagram account followers have an optimistic attitude towards Jokowi's leadership. Jokowi's managerial, and leadership performance has a positive face among followers. The ability to praise, motivate, and advise is an essential component in the formation of children's character education in the disruptive era in education. Keywords: political comments, positive politeness, language act, character education, disruption era. Corresponding Author: Harun Joko Prayitno, Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia, email: harun.prayitno@ums.ac.id Indonesian Journal on Learning and Advanced Education http://journals.ums.ac.id/index.php/ijolae mailto:inunrahma29@gmail.com Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 53 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era 1. Introduction Politeness in language act needs special attention from and given examples by teach- ers, lecturers, and the community in general. Politeness is not only related to language; politeness is also related to politics (polite- ness in politics). If the politeness matter is watched out for, it is not impossible, and there will be a shift and even a deficit. Politeness matter of language usage at this time is very terrible. It is seen based on some previous research findings which state that there has been a use of impolite lan- guage. The following forms of impoliteness in language: ridicule and use of harsh words (Mansor et al. 2014); direct criticism, spread hatred, and attack the personality of others (Kusno & Rahman, 2016); shifts and deficits in the politeness of language usage in stu- dents (Noor & Prayitno, 2016); and the use of dysphemia on social media (Ulum & Kusmanto, 2018). The country's official Instagram account, Jokowi, is one of the social media accounts that have the most followers. Jokowi's Insta- gram account has 17.7 million followers. The politeness strategy dialectics in com- menting on Jokowi's Instagram account is interesting to be studied. How the politeness strategy used by followers in commenting is interesting to study the positive politeness values and the formation of children's char- acter education. Children's character educa- tion is an important aspect in the develop- ment of a nation (Aisyah, 2014; Koussouhon & Dossoumou, 2015; Zurqoni, Retnawati, Apino, & Anazifa, 2019). Acts of politeness in the language is a communication behavior that must pay atten- tion to ethics. Ethics or manners in commu- nication must connect power and meaning (Kusno dan Rahman, 2016). Speech partici- pants' compliance with communication eth- ics can make harmonious speech relations or run smoothly. It is as stated by Tamrin (2014) politeness is an effective communica- tion strategy to avoid conflict between indi- viduals in a communication. Positive politeness acts can be realized in several forms. Brown and Levinson (in Fauziati, 2016) mentions that there are fif- teen positive forms of politeness which in- clude: (1) paying attention to the wishes, likes, and needs of the speech partner; (2) giving attention; approval, and sympathy of speech partners; (3) intensifying the attention of the speaker by dramatizing events and facts; (4) using identity markers; (5) seeking approval; (6) avoiding disagreements with the speech partner; (7) shows similarities with speech partners (8) using jokes in com- munication; (9) shows understanding with speech partners when communicating; (10) showing an optimistic attitude; (11) involv- ing speech partners in speech activities; (12) asking questions or asking for reasons; (13) offering or promising; (14) stating reciprocal relations; and (15) giving a gift. Politeness, according to Brown and Lev- inson (in Leech, 2014) is an effort to keep the face of the other person. It means that more speakers appreciate the speech partner the more it shows her polite personality (Fitriani, 2015). An act of politeness in communication is not only seen from the selection of diction. It means that the context of a speech in communication plays an es- sential role in understanding language (Su- karno, 2015). There are several aspects de- termine an act of communication which can be said politely, namely age, social distance, situation, time, place, and purpose in com- munication acts (Jahdiah, 2018; Najeeb, Ma- ros, & Nor, 2012; H. K. Tan, Teoh, & Tan, 2016). Politico pragmatic power is the meaning that is implied behind an utterance, which Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 54 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era can move someone to do something that is meant in the implied meaning. Yuliana et al. (2013) state power include meaning and se- mantically, power at the same time can be derived from meaning. Politico pragmatic power cannot be interpreted based on the rules of grammar but through the principle of cooperation. Through the study of the princi- ple of cooperation, a new interpretation was found which obeys the principle of coopera- tion and thus is referred to as a politico pragmatic power. The use of language is essentially a rep- resentation of the personality of the speaker. As stated by Leech (2014) assumes that meaning can be portrayed through semantic representation in a language, whereas power is given through implicature. Furthermore, indirect illocutionary power is sufficiently expressed through implicature. Implicatures are statements that refer to the speaker's mental state. In simple terms, it can be said that politico pragmatic power is the intention to be conveyed by speakers of a language. Pragmatic studies and political discourse have been separated so far, so there is a need for integration called politico pragmatic stud- ies. Politico pragmatic study is the study of language in political discourse. It is as stated by Prayitno (2015) linguistic studies that base on political messages to be used as po- litical studies through politico pragmatics. It shows that pragmatic studies have explored indefinitely in the communication and com- puting industry 4.0 era at this time (Prayitno et al. 2018). The phenomenon of language use containing politico pragmatic intent on Instagram accounts which has now become an inseparable part of the child's living envi- ronment is an important issue in the for- mation of children's character education in schools. The problem is how the realization of positive politeness in the formation of chil- dren's character education is still in the pro- cess of growth and development in the era of disruption of education as it is today. An era of global computing that the aspects, pro- cesses, and outcomes of education are chang- ing very quickly. Therefore, the results and discussion of this study would focus on how a positive politeness manifestation of follow- ers comments on Jokowi's Instagram ac- count; and how the politico pragmatics pow- er of the positive politeness comments of Jokowi's Instagram account followers in the perspective of identity formation and charac- ter education of children in the era of disrup- tion of education. 2. Method The main approach developed in this study is in the form of qualitative (Tojo & Takagi, 2017; Zurqoni et al., 2019). The qualitative approach in this study is to produce a theoretical generalization in the political comments on Jokowi's Instagram account. By following the qualitative study method used in this study, the data in this study were in the form of comments that have a politeness value on Jokowi's Instagram account. The data source in this study was in the form of followers' comments in Jokowi's Instagram account from October to November 2018. Language use became an important contribution to the successful campaign in the Indonesian presidential election in the 2019-2024 period. The collection technique was done by using the documentation method and referred to the note-taking technique. The document referred to in this study was in the form of Jokowi's Instagram account followers’ comments. The method in this study was done by scrutinizing, which was scrutinized to the comments on Jokowi's Instagram account followers' comments. Furthermore, after the data were obtained through Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 55 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era listening, the data were recorded on the data card according to the politeness strategy of commenting. The data analysis technique in this study used the intralingual equivalent method which was strengthened by the extra lingual equivalent technique (Cisco, 2016; Mahsun, 2014). The intralingual equivalent method in this study was used to identify the politeness strategy of commenting on Jokowi's Instagram account. The extra lingual equivalent method in this study was done by identifying the politeness of politeness and positive politeness contained in Jokowi's Instagram account comments in the perspective of harmony in Javanese culture. (Harun Joko Prayitno, Ngalim, Sutopo, Rohmadi, & Yuniawan, 2018; H. K. Tan et al., 2016). 3. Result and Discussion The results and discussion of the follow- ing studies would focus on the embodiment of positive politeness acts of followers' comments on Jokowi's Instagram account and the intention of politico-pragmatic power of positive politeness of followers' comments on Jokowi's Instagram account on the per- spective of identity formation and children's character education in the era of educational disruption. 1. Form of Positive Politeness The positive politeness forms used by Jokowi's Instagram followers can be grouped into seven forms. The seven forms are (a) giving attention and sympathy; (b) showing optimism; (c) using identity tags; (d) asking questions (e) involving speakers in speech activities; (f) making promises; and (g) using jokes. The realization of a positive form of politeness, giving attention to leaders from the community to leaders is one of the best ways of political communication. This find- ing shows that the form of attention is not only from the leader to people, but also to embrace the two parties between the leader and people (Adams, 2009; Darwis, Sciences, & Sumatra, 2013; Singh & Chakrabarti, 2017). This finding is illustrated in Figure 1. Explanation: 1. give attention 2. show optimism 3. use an identity marker 4. asking questions 5. involving speakers in speech activities 6. give promises 7. use jokes Figure 1. Embodiment of Positive Politeness Acts of Jokowi’s Instagram Followers Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 56 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era a. Giving Attention to Speech Partners One of the objectives of communication can be achieved if the speaker and the speech partner give attention to one another. Giving attention to the speech partner is as a form of positive politeness. Abbas (2013) expressed positive politeness aimed at building friendly and harmonious relationships with speech partners. Ways to pay attention to the MT (speech partner) are a polite way of com- municating (Ahmed & Maros, 2017; Kusno & Rahman, 2016). The following is a line of comments in Jokowi's Instagram account in giving attention to the speech partner. Table 1. Politeness of Giving Attention to Speech Partners Form Context Meaning [1] Pak Jokowi semoga menang, semoga semakin bisa memimpin negara, sehat selalu pak (seliindira.g29_, 7-10-2018) Mr. Jokowi may win; hopefully he can lead the country, always healthy, Sir. (seliindira.g29_, 7-10-2018) Jokowi posted a post regarding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery athlete Abdul Hamid. Giving attention to speech partner Speech in data (1) is a political discourse of leadership. The above statement was de- livered by the owner of the Instagram ac- count seliindira.g29_ on Jokowi's post re- garding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery athlete Abdul Ha- mid. Speech Pak Jokowi semoga menang, semoga semakin bisa memimpin negara, sehat selalu pak (Mr. Jokowi may win, hope- fully, he can lead this country, always healthy, Sir) is a form of attention to Jokowi. It is as stated by Yayuk (2016) over-attention to speech partners as a politeness strategy saved the face of speech partners in the con- text of this study is Jokowi. Acts of politeness in political communi- cation are important to build good leader- ship; besides that, good political communica- tion is one of the success factors in leader- ship. It is as stated by (Öztürk, Varoğlu, & Varoğlu, 2017; Prasetyo, 2014) that in order to achieve common goals between leaders and the community, good political commu- nication is needed between the leaders and the people they lead. b. Demonstrating Optimism The form of positive politeness is then carried out by showing confidence or opti- mism to the speech partner. The speech part- ner in communication is happier with an op- timistic person than a pessimist. The follow- ing comment on Jokowi's Instagram account shows an optimistic attitude. The data narrative (2) below is a politi- cal economic discourse. The owner delivers the utterances of the puspita5296 Instagram account who commented on Jokowi's post. Through speech Baru presiden yang ini, memintarkan rakyat (Not until the current president, makes people smarter) shows an optimistic attitude to the stability of prices of staples and food. Economic communication is an im- portant thing for the development of eco- nomic activities such as the industry. A per- son working in the field of economics and business must have good communication Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 57 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era competencies; it is to support his success in the economic and business fields. It is as stated by Darwis et al. (2013). In the busi- ness world, good communication, besides having good communication skills (of course), must also use various types of communication tools or media available to deliver business messages to other parties in an effective and efficient way. Table 2. Politeness of Demonstrating Optimism Form Context Meaning [2] Baru presiden yang ini, memintarkan rakyat. (puspita5296, 19-10-2018) Not until the current president smarting the people. (puspita5296, 19-10-2018) Jokowi posted an activity every morning, which was monitoring the development of prices of staples and food. Show optimism to speech partner c. Using Greeting Identity Markers to Pray The realization of positive politeness acts can be done by using identity markers. It is as stated by H.K et al. (2014) group identi- ty markers are used in communication to build solidarity. The identity markers re- ferred to in this study are in the form of greetings, dialects, jargon, or slang. Follow- ing are comments in Jokowi's Instagram ac- count that uses identity markers. Table 3. Politeness of Using Greeting Identity Markers to Pray Form Context Meaning [3] Maju lagi pakdheku Jokowi saya selalu mendoakan bapak (renahhappy78_11-10-2018)” Going forward again my uncle Jokowi, I always pray for you (renahhappy78_11-10-2018) Jokowi posted a post regarding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery athlete Abdul Hamid. Utilizing identity and prayer for speech partner The data narration (3) above is a politi- cal discourse of leadership. The utterances are spoken by the renahhappy Instagram ac- count user. The comment was given on Jokowi's post regarding the opening of the 2018 Asian Para Games. Political communi- cation of leadership became important to shape Jokowi's image. Leiliyanti et al. (2017) state that Jokowi's imaging model is com- munity-oriented, which always updates its face with personal characteristics, is not cen- tralized, and uses our pronouns, and places the public as active participants. Pakdheku (my uncle) in Indonesian means uncle. The use of the word aims to show the closeness between the speaker and the speech partner. It is as stated Jauhari dan Susanto (2014) that the use of identity mark- ers functions to express positive politeness. In addition, the use of the word pakdheku can show politeness in language and shows a good relationship between Jokowi and his people. It is as stated by Sukarno (2018) that the purpose of the politeness act in a lan- guage is basically to save or protect the face, which in turn can produce good communica- Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 58 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era tion between the speaker and the speech partner. d. Giving Questions to Convince Giving questions to the speech partners in communication is as a form of positive politeness. It is as stated by Maros dan Rosli (2017) that giving questions to the speech partner is as a strategy to avoid disputes and shows friendliness. Through these questions, they show that the speech partners pay atten- tion to the topics presented by the speaker. Following are comments in Jokowi's Insta- gram account that has a positive politeness value by asking questions. Table 4. Politeness of Giving Questions to Convince Form Context Meaning [4] Gimana pak masalah banser yang membakar bendera tauhid”? (Indraprasethio, 22-10-2018)” How is the problem with the banser who burns the monotheism flag, Sir? (Indraprasethio, 22-10-2018)” Jokowi uploaded a post about his activities in Vastenburg Fort Solo to commemorate the Santri (religious person, students of Islam) Day as a form of respect, appreciation, and gratitude for the kiai and religious scholars. Utilizing questions to convince speech partner Speech in data (4) above is a religious- political discourse. The speech was delivered by the owner of the Indraprasethio Instagram account to ask about the case of burning the monotheism flag. Speech Gimana pak masa- lah banser yang membakar bendera tauhid (How is the problem with the banser who burned the monotheism flag, Sir?) shows a form of positive politeness, through these questions. It shows the speaker is paying attention to what the partner said. Religious politics is vital to increase public trust. Ab- dullah (2017) states the use of the internet as a medium of religious communication is a sign of the importance of communication. The implication in the public sphere is to change public awareness of the relationship of religion with humans and to place religion as an object of questionable validity. Build- ing the image of religious institutions needs polite communication, both polite and reli- gious. e. Involving the speech partner in the victory prayer activity Involving speakers and speech partners in speech activities is a form of positive po- liteness. The involvement of the speech part- ners in the act of communication can be done by using markers as we say. (Jauhari, 2018) states that the use of our words in the act of communication has an effect or politeness. Following are comments in Jokowi's Insta- gram account involving speech partners in communication. The data narration (5) below is a healthy political discourse. The speech was delivered by the owner of the Instagram account didi- journal who commented on Jokowi's post. The use of the word Kita (We) in data (5) is a form of positive politeness by involving speech partners in communication activities. Courtesy action in the health sector is important for the success of health programs. It is as expressed by Riauan dan Shasrini (2017) one of the supporting factors that can improve the image of health services is ther- apeutic communication. Setijowati (2018) Indonesian people, especially women who Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 59 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era experience the most health cases, but they are far from the information. Therefore, it is necessary to have a strategy in presenting information relating to health. One of them is by using polite language. Table 5. Politeness of Involving the speech partner in the victory prayer activity Form Context Meaning [5] Jaga kesehatan ya pak, dan kita sebagai rakyat Indonesia, tak henti mendoakan korban gempa dan Indonesia, dan tak lupa kami menyelipkan doa agar bapak diberikan kesehatan dan kekuatan. (didijournal, 19-10-2018) Take care of your health, sir, and we as the people of Indonesia, endlessly pray for the victims of the earthquake and Indonesia, and do not forget we put in a prayer for your health and strength. Jokowi uploaded his meeting with world leaders in Bali, one of whom was the UN secretary- general Antonio Gutteres. Involving speech partner in prayer for victory f. Giving Promises to the Leadership Victory Communication that has certainty makes the speech partner feel satisfied. Satisfaction is because communication goals can be achieved. Aziz (2017) discloses that the agreement strategy helps to maintain harmo- ny and increases solidarity with the speech partners. One form of positive politeness is by giving a promise of certainty to the speech partners. Following is a comment on Jokowi's Instagram account that gives prom- ises. Table 6. Politeness of Giving Promises to the Leadership Victory Form Context Meaning [6] “Kami pilih nomor 1 saja Jokowi-Ma’ruf Amin untuk Indonesia maju” (wawan_jiswan1, 20-11-2018) "We choose number 1 Jokowi- Ma’ruf Amin for the advance- ment of Indonesia" Jokowi uploaded a post regarding the anniversary of the Prophet Muhammad's birthday at the Bogor Palace. Giving a promise for leadership victory The data narration (6) above is a reli- gious-political discourse. The comment was given by the owner of the Instagram account wawan_jiswan1 on Jokowi's post. Speech Kami pilih nomor 1 saja Jokowi-Ma’ruf Amin untuk Indonesia maju (We choose number 1 Jokowi-Ma’ruf Amin for the ad- vancement of Indonesia) included a form of positive politeness because the speaker gives a promise to the speech partner that the speaker will choose Mr. Jokowi and Ma'ruf Amin in the 2019 presidential election. The religious-political discourse in the data above relates to the celebration of reli- gious holidays, namely the birthday of the Prophet Muhammad. Commemoration of religious holidays is often used by politicians to communicate with speech partners. It is as Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 60 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era stated by Rachmiatie et al. (2019) that reli- gious events and commemorative holidays are often used as a place to communicate with constituents. g. Using a Joke for the leadership victo- ry The use of jokes or humor in communi- cation is indeed necessary, because through jokes often makes the speech partner feel happy. It is consistent with the statement of Dynel (2016) in general the form of humor in a conversation saves a positive face. The realization of humor in commenting on Jokowi's Instagram account was also carried out. The following is a remark on Jokowi's Instagram account comments using humor. The speech in data (7) below is a politi- cal discourse of leadership. The comment was given by the owner of the Instagram account 13_calviendr_reiky on Jokowi's post about being together with Mr. Sutopo at the Bogor Palace. The utterances in the above data are comments in the form of leadership political humor. The use of humor in the data above is as a strategy to establish solidarity with speech partners. It is as stated by Herni- ti et al. (2016) humor in pragmatics is al- lowed because humor signifies intimacy and serves to break the ice in political communi- cation. Furthermore, Dynel dan Poppi (2019) states the main purpose of humor is to create entertainment. Table 7. Politeness of Using a Joke for the leadership victory Form Context Meaning [7] “Potong bebek Angsa: Potong bebek angsa Masak di kuali Bikin maju bangsa Harus dua kali Dukung Jokowi For 2 kali Tralalalalalala Jokowi capres Amin cawapres Tralalalalalalala (13_calviendra_reiky, 12-10- 2018)” "Cut the Goose Duck: Cut the goose duck Cook on a cauldron Make the nation go forward Must be twice Support Jokowi For 2 times Tralalalalalala Jokowi is a candidate Amin is the running mate Tralalalalalalala” Jokowi uploaded his together with Mr. Sutopo who came at Bogor Palace. Make use of jokes for leadership Political communication of polite lead- ership is one of the keys to success in leader- ship. The dimension of leader political com- munication is not only verbal. It is as stated (Riaz, 2010) Political communication in- cludes visual representations such as cloth- ing, make-up, hairstyles, logos, etc., so it is not only limited to verbal forms. Further- more, Arumsari et al. (2017) express that politics is basically nothing but communi- cating. One of the political communication strategies of leadership that can be built is by using humor. Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 61 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era 2. Politico Pragmatic Power of Positive Politeness Politico-pragmatic power is the meaning that is implied behind an utterance, which can move someone to do something that is meant in the implied meaning. The politico pragmatic power found in the followers of Instagram account followers is as follows: the power to request; praise power; power supports; power effect; motivating power; and power suggest. The following table pre- sents a classification chart of positive politi- co-pragmatic politeness in Jokowi's Insta- gram account. Based on Figure 2 below, the power of politico pragmatic is the most dominant. It shows the speaker has many requests submit- ted to the speech partner. Requests submitted to speech partners include pleading to main- tain health and pleading to become president in 2019-2024. This pleading strategy is a trait used by the people led by their leaders. Communities are socially under the coordi- nation of their leaders (Barati, Tajrishi, & Sajedi, 2012; H.J. Prayitno, Ngalim, Rohmadi, & Riyanto, 2018). This strategy is important to be used as character education for children to their teachers. A positive po- liteness strategy that stems from an internal urge that respecting others is an awareness (Healy, 2018; K. H. Tan & Farashaiyan, 2012). Illustration of the complete discussion is given through the following discussion. Figure 2. Taxonomy of Meaning of Politico pragmatic Power of Positive Politeness in Jokowi's Instagram Account Followers Comments a. Begging Power Politico pragmatic power of requesting is the strength of the message generated from Jokowi's Instagram account followers’ com- ments for begging. Power begs in Jokowi's Instagram account comments used to invoke speech partners to maintain health and beg to become president. Slamet dan Suwarto (2013) state that the application form in- cludes directive speech acts. The following table 3 presents the power of begging. 1. The Power of Begging to Maintain Health The power of begging to maintain health in terms of Jokowi's Instagram account is intended so that the speech partners maintain health. It is due to the work of the speech partner as a busy president. The following Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 62 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era data shows the power begging to maintain health. Speech in data (8) below is delivered by the owner of the Instagram account didi- journal. The speech is a healthy political discourse; in the speech there is the power to beg for health. It can be seen in the speech Jaga kesehatan ya pak, dan kita sebagai rakyat Indonesia, tak henti mendoakan korban gempa dan Indonesia, dan tak lupa kami menyelipkan doa agar bapak diberikan kesehatan dan kekuatan (Take care of your health, sir, and we as the people of Indone- sia, endlessly pray for the victims of the earthquake and Indonesia, and do not forget to pray for your health and strength). Table 8. Politeness of Begging to Maintain Health Explicator Context Meaning [8] Jaga kesehatan ya pak, dan kita sebagai rakyat Indonesia, tak henti mendoakan korban gempa dan Indonesia, dan tak lupa kami menyelipkan doa agar bapak diberikan kesehatan dan kekuatan. (didijournal, 19-10-2018) Take care of your health, sir, and we as the people of Indonesia, endlessly pray for the victims of the earthquake and Indonesia, and do not forget we put in a prayer for your health and strength. Jokowi uploaded a post about his togetherness with many world leaders who were present in Bali. Begging The context of the speech above occurs because Mr. Jokowi uploaded his together- ness with world leaders in Bali to participate in IMF World Bank activities. Therefore, his busy schedule, following the activity that is so busy, the speaker asks the speech partner to take care of their health. 2. The Power of Begging to Become President The second begging power in Jokowi's Instagram account followers’ comments is to beg to be president. It was motivated by Jokowi's leadership which was considered good by the speakers. Thus, the speaker begs Jokowi to become president for the second period, namely the 2019-2024 period. The following is a helpless commentary request- ing to become president. Table 9. Politeness of Begging to Become President Explicator Context Meaning [9] Sehat selalu pak Jokowi biar bisa memimpin Indonesia 5 tahun lagi. Indonesia sangat membutuhkan pemimpin seperti bapak (nawaty0, 7-10-2018) Always be healthy, Mr. Jokowi so you can lead Indonesia in 5 years. Indonesia really needs a leader like you. Jokowi posted a post regarding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery athlete Abdul Hamid. Begging to be president Speech in data (9) above is a political discourse of leadership. The speech above is powerless to ask the speech partner to be- come the president of Indonesia for 2019- 2024. It can be known through speech Sehat selalu pak Jokowi biar bisa memimpin Indo- nesia 5 tahun lagi. Indonesia sangat membu- tuhkan pemimpin seperti bapak (Be healthy Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 63 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era always, Mr. Jokowi so you can lead Indone- sia in 5 years. Indonesia really needs a leader like you) intends to plead to the speech part- ner to become the second president of Indo- nesia 2019-2024. The context of the speech is motivated because Jokowi uploaded his activities in the opening of the 2018 Asian Para Games. Asian Para Games is a sports party for peo- ple with disabilities. Based on this, speakers intend to plead for Jokowi to become presi- dent in the second period. It means that the speaker feels happy with Jokowi's leader- ship. b. Power of Praise The power of politico pragmatic praise is the power of the message generated from Jokowi's Instagram account followers' com- ments to praise Jokowi's achievements in leading Indonesia. Power of praise of Jokow- i's Instagram account comments is used to compliment the speech partner because of the achievements he had made, especially when he became president. Kusno (2015) says that expressing praise is as a form of appreciation for others. The following com- ments are the power of praise. Table 10. Politeness of Praise Power Explicator Context Meaning [10] Cuma di jaman pak Jokowi Idonesia prestasinya mendunia (arclim_cm, 8-11- 2018) Only in the era of Mr. Jokowi, Indonesia's achievements become worldwide Jokowi uploaded the posting of Eko Yuli Irawan's arrival at the Merdeka Palace, returning from the world weightlifting championship in Turkmenistan. Praising Speech in data (10) above is a political discourse on sports. The speech above is delivered by the owner of the arclim_cm Instagram account. The utterances have the power of praise. It can be seen in the speech Cuma di jaman pak Jokowi Idonesia pres- tasinya mendunia (Only in the era of Mr. Jokowi, Indonesia's achievements become worldwide) the speaker of the speech intends to praise the achievements of the global sporting world. The sport's achievements were due to Jokowi's leadership. Based on this, the speaker intends to praise Jokowi. The context of the speech was delivered because Jokowi uploaded the arrival of Eko Yuli Irawan at the Merdeka Palace, after returning from the world weightlifting championship in Turkmenistan. Eko Yuli Irawan is a weightlifting athlete, at the 2018 Asian Games event getting gold medalist. Based on this, the speakers praised the achievements of the nation's children world- wide; it is inseparable from the success of Jokowi's leadership in the field of sports. Jokowi also gave a good appreciation to the athletes who excel. 3. Power of Supporting Supporting politico pragmatic power is the strength of the message generated from Jokowi's Instagram account followers’ com- ments to support Jokowi's leadership in the second period, namely 2019-2024. Support- ing power in Jokowi's Instagram account comments is used to support speech partners because the leadership can be said to be suc- cessful. The following are the supportive power comments. The speech in data (11) is a religious- political discourse. The utterances mentioned above have supporting power to support Jokowi's leadership for the 2019-2024 peri- Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 64 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era od. It can be seen in the speech Selamat memperingati maulid nabi pak Jokowi. Sehat selalu Pak. Salam jempol 2 periode (Con- gratulations in commemorating the birthday of the Prophet, Mr Jokowi. Always healthy, sir. Thumbs greeting for 2 periods). The in- tention or the power of speech is supporting Jokowi's next leadership, which is to become president. Table 11. Politeness of Suporting Power Explicator Context Meaning [11] Selamat memperingati maulid nabi pak Jokowi. Sehat selalu Pak. Salam jempol 2 periode (ryan_setiawan21, 20-11- 2018) Congratulations in commemorating the birthday of the Prophet, Mr. Jokowi. Always healthy, sir. Greetings thumb for 2 periods. Jokowi uploaded a post regarding the anniversary of the Prophet Muhammad's birthday at the Bogor Palace. Supporting The context of the speech in the data above is due to Jokowi's activities in com- memorating the birthday of the Prophet Mu- hammad at the Bogor Palace. The speech has supporting power to support Jokowi's leader- ship for two periods. Speakers in the data give greetings to 2 periods. Based on that statement in the data above, it has supporting power. 4. Power of Influence Politico-pragmatic power of influence is the strength of the message arising from the comments of Jokowi's Instagram account followers with the aim of the speech partner to choose Jokowi in the 2019 elections. The power of influence in Jokowi's Instagram account comments is used to influence the speech partners to choose Jokowi as presi- dent. Isa (2010) psychological and social factors will significantly affect an action, including speech acts that are directed to- wards the speech partner. The following are comments which have the power of influ- ence. Table 12. Politeness of Influence Power Explicator Context Meaning [12] Presiden joko widodo blusukan hari minggu ke pasar anyar di Kota Tanggerang, Banten, ini pasar tradisional kedua yang saya kunjungi pekan ini. Coblos no 1 saja Jokowi- Ma’ruf Amin 2019 Indonesia semakin maju (wawan_jiswan1, 20-10-2018) President Joko Widodo was wandering around on Sunday to pasar anyar (the brand-new market) in Tangerang City, Banten. It is the second traditional market that I visited this week. Vote only number one Jokowi-Ma'ruf Amin. In 2019 Indonesia is getting ahead. Jokowi memposting kegiatan setiap pagi, yakni memantau perkembangan harga bahan pokok dan pangan. Jokowi posted an activity every morning, which was monitoring the development of prices of staples and food. Influencing Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 65 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era Speech in data (12) is an economic polit- ical discourse. The utterance was delivered by the Instagram account voter of wa- wan_jiswan1. The speech has the power of influence. It is seen from the utterances Pres- iden joko widodo blusukan hari minggu ke pasar anyar di Kota Tanggerang, Banten, ini pasar tradisional kedua yang saya kunjungi pekan ini. Coblos no 1 saja Jokowi-Ma’ruf Amin 2019 Indonesia semakin maju (Presi- dent Joko Widodo was wandering around on Sunday to pasar anyar (the brand-new mar- ket) in Tangerang City, Banten. It is the sec- ond traditional market that I visited this week. Vote only number one Jokowi-Ma'ruf Amin. In 2019 Indonesia is getting ahead). The speech begins with Jokowi's wandering around activities every Sunday, but in the end, the speaker influences the speech part- ner to elect Jokowi as president in the 2019- 2024 period. The context of the speech in the data above is because Jokowi posted activities every morning, which is monitoring the price of staples and food. It was done to control the prices of basic needs and food because previously it was rumored that prices of basic needs and food had increased. There- fore, the speaker influences the speech part- ner by saying that Jokowi every Sunday bludges on the market to monitor the price of basic needs and food. 5. Power of Motivating Motivating of politico pragmatic power is the power of the message generated from Jokowi's Instagram account followers' com- ments to motivate the speech partners to work enthusiastically despite criticism, scorn, slander and so on. Motivating power in Jokowi's Instagram account comments is used to motivate Jokowi in carrying out state duties, even though he is being criticized that he must remain enthusiastic. The following comments are powerless influences. Speech on data (13) below was con- veyed by the owner of the Instagram account ibrahimnurhadi. The speech has power of motivating the speech partner. It can be seen in the speech Indonesia bukan dengerin suara netizen. Tetapi dengerin suara hati rakyat. Semangat terus pakdeh. Doa saya sebagai muslim agar selalu siberikan pem- impin yang baik (Indonesia is not listening to the voice of netizens. But listen to the con- science of the people. Keep up the spirit, Uncle. My prayer as a Muslim is to always provide a good leader). The purpose of the speech is to give motivation to speech part- ners in carrying out state duties. Table 13. Politeness of Motivating Power Explicator Context Meaning [13] Indonesia bukan dengerin suara netizen. Tetapi dengerin suara hati rakyat. Semangat terus pakdeh. Doa saya sebagai muslim agar selalu siberikan pemimpin yang baik (ibrahimnurhadi, 19-10-2018) Indonesia is not listening to the voice of netizens. But listen to the conscience of the people. Keep up the spirit, uncle. My prayer as a Muslim is to always provide a good leader. Jokowi posted a post regarding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery athlete Abdul Hamid. Motivating Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 66 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era The context of the speech is that Jokowi uploaded a post regarding the opening of the 2018 Asian Para Games, at the Bung Karno Main Stadium with Bulan and archery ath- lete Abdul Hamid. The convening of the Asian Para Games in Indonesia some like and some others do not like. Therefore, the speaker gives motivation to the speech part- ner that in carrying out the tasks of the state there must be some who mock and some support. 6. Power of Suggesting Politico-pragmatic power of suggestion is the strength of the message generated from Jokowi's Instagram account followers com- ments with the aim that the speech partner pays attention to the price of food commodi- ties. Purnami (2018) states the form of ad- vice can be in the form of instructions or advice orders. Suggestions are communica- tion strategies of sociopragmatic communi- cation to shorten the closeness of social dis- tance between speakers and speech partners. Suggestions that positive value politeness is suggestions that are free from the interests that give advice. This advice is driven by internal motivation so that the advice given becomes better. Suggestions are a form of scholarship and social attention (Gertsog, Danilova, Korneev, Savchenkov, & Uvarina, 2017; Robertson, Hepburn, McLauchlan, & Walker, 2017). The power of suggesting in Jokowi's Instagram account comments the form of a suggestion command. The follow- ing comment has the power of suggestion. Table 14. Politeness of Suggesting Power Explicator Context Meaning [14] Coba bapak perhatikan juga harga kelapa sawit di Kalimantan hanya Rp. 700 tidak sesuai dengan yang didapat tolong bapak perhatikan juga masyarakat yang berpenghasilan hanya dari kelapa sawit (Indriyani05, 1-10- 2018) Sir, try to also pay attention to the price of palm oil in Kalimantan. It is only Rp. 700. It does not match which what is obtained by us. Please also pay attention to the people who earn only from palm oil. Jokowi posted an activity every morning, which was monitoring the development of prices of staples and food. Suggesting Speech in data (14) above is an econom- ic-political discourse. The utterances are ut- terances which have the power of suggestion. It can be seen in the utterances delivered by Instagram account owners Indriyani05, Co- ba bapak perhatikan juga harga kelapa sawit di Kalimantan hanya Rp. 700 tidak sesuai dengan yang didapat tolong bapak perhatikan juga masyarakat yang ber- penghasilan hanya dari kelapa sawit (Sir, please pay attention also to the price of palm oil in Kalimantan. It is only Rp. 700. It does not match which what is obtained by us. Please also pay attention to the people who earn only from palm oil). The purpose of the speech is to suggest the speech partner pay attention to the price of oil and pay attention to people who only earn from oil palm. The context of the speech is Jokowi posts activities every morning to monitor the development of prices of staples and food. Speakers who practice as palm oil farmers Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 Vol. (1) (2) (2019) 52-71 67 Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s President Jokowi Instagram Oriented to The Character Education in The Disruption Era advise so that the speech partners monitor not only the price of food and basic needs such as vegetables and meat but also the price of oil palm which is only seven hun- dred rupiahs. In addition, speakers also pro- vide advice to speech partners to pay atten- tion to communities that only earn income from oil palm. 4. Conclusion The rule that results from this study is that a form of positive politeness that can be used by followers to comment on the Instagram account of the highest official in a country is by giving attention to the speech partner. The integration of attention and leadership becomes an important foundation in the sustainability of public leadership. Politopragmatic politeness of positive politeness comments of Instagram account followers both aimed at the power of request, the power of praise, the power of support, the power of influence, the power of motivation, and the power of suggestion to be the glue of two persons between the leader and the person he leads. It shows Instagram account followers have an optimistic attitude towards Jokowi's leadership. Jokowi's Instagram account followers have a sense of trust in the success of Jokowi's leadership. The attitude of optimism and a sense of trust between two entities, namely the leader and the leader they lead are the values of the main character education in the era of disruption of education as it is today. 5. References Abbas, N. F. (2013). Positive Politeness & Social Harmony in Literary Discourse. 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