Indonesian Journal on Learning and Advanced Education (IJOLAE) | p-ISSN 2655-920x, e-ISSN 2656-2804 
Vol. (1) (2) (2019) 52-71 

52 

 
Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

 

 

 

 

The Politeness Comments on The Indonesian President Jokowi Instagram Official 

Account Viewed From Politico Pragmatics and The Character Education Orientation in 

The Disruption Era 
 

 

Harun Joko Prayitno1, Hari Kusmanto2, Yakub Nasucha3, Laili Etika Rahmawati4,  

Norliza Jamaluddin5, Samsuddin6, Awla Akbar Ilma7 

1,2,3,4Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, In-

donesia 
5Faculty of Language and Communication, UPSI, Malaysia 
6Faculty of Social and Humanitarian, UPSI, Malaysia 
7Faculty of Arts and Humanitiez, Suez Canal University, Egypt 

 

DOI: 10.23917/ijolae.v1i2.8785 

Received: September 7th, 2019. Revised: September 25th, 2019. Accepted: September 30th , 2019 

Available Online: September 30th, 2019. Published Regulary: Juli 1st, 2019 

Abstract 

Politeness of expression and character education are both crucial aspects and related to Indonesian 

education. In the context of communication where the advancement of the internet and technology has now 

made communication without limit, a new problem arises. The social media, e.g. Instagram, gives space to 

their users to be more open in expressing his ideas and political opinions. This study aims to identify the 

forms of positive politeness acts of followers' comments on President Jokowi's official Instagram account 

and describe the intent of politico pragmatic power of positive politeness of followers of Jokowi's Instagram 

accounts. The data source of this study was the speech of followers on the official Instagram account of 

Indonesian President Jokowi #MenujuIndonesiaMaju managed by the President's Digital Communication 

Team for the period October-November 2018. The study data were in the form of comments from Jokowi's 

Instagram account followers who had positive politico pragmatic politeness. The data collection technique 

was carried out using documentation, note-taking techniques, and continued with heuristic listening 

techniques. Data analysis was performed with an intralingual equivalent technique which was strengthened 

by an extra lingual equivalent and sharpened with Levinson's politeness analysis technique based on the 

principle of harmony in Javanese culture. The results of the study showed that the form of positive 

politeness acts that were most used by followers was by giving attention to the speech partners. Political 

propaganda power of dominant followers’ comments was in the form of the power to ask and support rather 

than the power of praise, the power of influence, the power of motivation, and the power of suggestion. It 

shows that Instagram account followers have an optimistic attitude towards Jokowi's leadership. Jokowi's 

managerial, and leadership performance has a positive face among followers. The ability to praise, motivate, 

and advise is an essential component in the formation of children's character education in the disruptive era 

in education. 

 

 

Keywords: political comments, positive politeness, language act, character education, disruption era. 

Corresponding Author: Harun Joko Prayitno, Faculty of Teacher Training and Education, Universitas 

Muhammadiyah Surakarta, Indonesia, email:  harun.prayitno@ums.ac.id  

 

 

Indonesian Journal on Learning and Advanced Education 

http://journals.ums.ac.id/index.php/ijolae 

mailto:inunrahma29@gmail.com


 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

1. Introduction

Politeness in language act needs special 

attention from and given examples by teach-

ers, lecturers, and the community in general. 

Politeness is not only related to language; 

politeness is also related to politics (polite-

ness in politics). If the politeness matter is 

watched out for, it is not impossible, and 

there will be a shift and even a deficit. 

Politeness matter of language usage at 

this time is very terrible. It is seen based on 

some previous research findings which state 

that there has been a use of impolite lan-

guage. The following forms of impoliteness 

in language: ridicule and use of harsh words 

(Mansor et al. 2014); direct criticism, spread 

hatred, and attack the personality of others 

(Kusno & Rahman, 2016); shifts and deficits 

in the politeness of language usage in stu-

dents (Noor & Prayitno, 2016); and the use 

of dysphemia on social media (Ulum & 

Kusmanto, 2018). 

The country's official Instagram account, 

Jokowi, is one of the social media accounts 

that have the most followers. Jokowi's Insta-

gram account has 17.7 million followers. 

The politeness strategy dialectics in com-

menting on Jokowi's Instagram account is 

interesting to be studied. How the politeness 

strategy used by followers in commenting is 

interesting to study the positive politeness 

values and the formation of children's char-

acter education. Children's character educa-

tion is an important aspect in the develop-

ment of a nation (Aisyah, 2014; Koussouhon 

& Dossoumou, 2015; Zurqoni, Retnawati, 

Apino, & Anazifa, 2019). 

Acts of politeness in the language is a 

communication behavior that must pay atten-

tion to ethics. Ethics or manners in commu-

nication must connect power and meaning 

(Kusno dan Rahman, 2016). Speech partici-

pants' compliance with communication eth-

ics can make harmonious speech relations or 

run smoothly. It is as stated by Tamrin 

(2014) politeness is an effective communica-

tion strategy to avoid conflict between indi-

viduals in a communication. 

Positive politeness acts can be realized 

in several forms. Brown and Levinson (in 

Fauziati, 2016) mentions that there are fif-

teen positive forms of politeness which in-

clude: (1) paying attention to the wishes, 

likes, and needs of the speech partner; (2) 

giving attention; approval, and sympathy of 

speech partners; (3) intensifying the attention 

of the speaker by dramatizing events and 

facts; (4) using identity markers; (5) seeking 

approval; (6) avoiding disagreements with 

the speech partner; (7) shows similarities 

with speech partners (8) using jokes in com-

munication; (9) shows understanding with 

speech partners when communicating; (10) 

showing an optimistic attitude; (11) involv-

ing speech partners in speech activities; (12) 

asking questions or asking for reasons; (13) 

offering or promising; (14) stating reciprocal 

relations; and (15) giving a gift. 

Politeness, according to Brown and Lev-

inson (in Leech, 2014) is an effort to keep 

the face of the other person. It means that 

more speakers appreciate the speech partner 

the more it shows her polite personality 

(Fitriani, 2015). An act of politeness in 

communication is not only seen from the 

selection of diction. It means that the context 

of a speech in communication plays an es-

sential role in understanding language (Su-

karno, 2015). There are several aspects de-

termine an act of communication which can 

be said politely, namely age, social distance, 

situation, time, place, and purpose in com-

munication acts (Jahdiah, 2018; Najeeb, Ma-

ros, & Nor, 2012; H. K. Tan, Teoh, & Tan, 

2016). 

Politico pragmatic power is the meaning 

that is implied behind an utterance, which 



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

can move someone to do something that is 

meant in the implied meaning. Yuliana et al. 

(2013) state power include meaning and se-

mantically, power at the same time can be 

derived from meaning. Politico pragmatic 

power cannot be interpreted based on the 

rules of grammar but through the principle of 

cooperation. Through the study of the princi-

ple of cooperation, a new interpretation was 

found which obeys the principle of coopera-

tion and thus is referred to as a politico 

pragmatic power. 

The use of language is essentially a rep-

resentation of the personality of the speaker. 

As stated by Leech (2014) assumes that 

meaning can be portrayed through semantic 

representation in a language, whereas power 

is given through implicature. Furthermore, 

indirect illocutionary power is sufficiently 

expressed through implicature. Implicatures 

are statements that refer to the speaker's 

mental state. In simple terms, it can be said 

that politico pragmatic power is the intention 

to be conveyed by speakers of a language.  

Pragmatic studies and political discourse 

have been separated so far, so there is a need 

for integration called politico pragmatic stud-

ies. Politico pragmatic study is the study of 

language in political discourse. It is as stated 

by Prayitno (2015) linguistic studies that 

base on political messages to be used as po-

litical studies through politico pragmatics. It 

shows that pragmatic studies have explored 

indefinitely in the communication and com-

puting industry 4.0 era at this time (Prayitno 

et al. 2018). The phenomenon of language 

use containing politico pragmatic intent on 

Instagram accounts which has now become 

an inseparable part of the child's living envi-

ronment is an important issue in the for-

mation of children's character education in 

schools. 

The problem is how the realization of 

positive politeness in the formation of chil-

dren's character education is still in the pro-

cess of growth and development in the era of 

disruption of education as it is today. An era 

of global computing that the aspects, pro-

cesses, and outcomes of education are chang-

ing very quickly. Therefore, the results and 

discussion of this study would focus on how 

a positive politeness manifestation of follow-

ers comments on Jokowi's Instagram ac-

count; and how the politico pragmatics pow-

er of the positive politeness comments of 

Jokowi's Instagram account followers in the 

perspective of identity formation and charac-

ter education of children in the era of disrup-

tion of education. 

 

2. Method 

The main approach developed in this 

study is in the form of qualitative (Tojo & 

Takagi, 2017; Zurqoni et al., 2019). The 

qualitative approach in this study is to 

produce a theoretical generalization in the 

political comments on Jokowi's Instagram 

account. By following the qualitative study 

method used in this study, the data in this 

study were in the form of comments that 

have a politeness value on Jokowi's 

Instagram account. The data source in this 

study was in the form of followers' 

comments in Jokowi's Instagram account 

from October to November 2018. Language 

use became an important contribution to the 

successful campaign in the Indonesian 

presidential election in the 2019-2024 

period. The collection technique was done by 

using the documentation method and referred 

to the note-taking technique. The document 

referred to in this study was in the form of 

Jokowi's Instagram account followers’ 

comments. The method in this study was 

done by scrutinizing, which was scrutinized 

to the comments on Jokowi's Instagram 

account followers' comments. Furthermore, 

after the data were obtained through 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

listening, the data were recorded on the data 

card according to the politeness strategy of 

commenting. The data analysis technique in 

this study used the intralingual equivalent 

method which was strengthened by the extra 

lingual equivalent technique (Cisco, 2016; 

Mahsun, 2014). The intralingual equivalent 

method in this study was used to identify the 

politeness strategy of commenting on 

Jokowi's Instagram account. The extra 

lingual equivalent method in this study was 

done by identifying the politeness of 

politeness and positive politeness contained 

in Jokowi's Instagram account comments in 

the perspective of harmony in Javanese 

culture. (Harun Joko Prayitno, Ngalim, 

Sutopo, Rohmadi, & Yuniawan, 2018; H. K. 

Tan et al., 2016). 

3. Result and Discussion 

The results and discussion of the follow-

ing studies would focus on the embodiment 

of positive politeness acts of followers' 

comments on Jokowi's Instagram account 

and the intention of politico-pragmatic power 

of positive politeness of followers' comments 

on Jokowi's Instagram account on the per-

spective of identity formation and children's 

character education in the era of educational 

disruption. 

1. Form of Positive Politeness 

The positive politeness forms used by 

Jokowi's Instagram followers can be grouped 

into seven forms. The seven forms are (a) 

giving attention and sympathy; (b) showing 

optimism; (c) using identity tags; (d) asking 

questions (e) involving speakers in speech 

activities; (f) making promises; and (g) using 

jokes. The realization of a positive form of 

politeness, giving attention to leaders from 

the community to leaders is one of the best 

ways of political communication. This find-

ing shows that the form of attention is not 

only from the leader to people, but also to 

embrace the two parties between the leader 

and people (Adams, 2009; Darwis, Sciences, 

& Sumatra, 2013; Singh & Chakrabarti, 

2017). This finding is illustrated in Figure 1.

 

Explanation: 

1. give attention 
2. show optimism 
3. use an identity marker 
4. asking questions 

5. involving speakers in speech activities 
6. give promises 
7. use jokes 

Figure 1. Embodiment of Positive Politeness Acts of Jokowi’s Instagram Followers 



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

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a. Giving Attention to Speech Partners 

One of the objectives of communication 

can be achieved if the speaker and the speech 

partner give attention to one another. Giving 

attention to the speech partner is as a form of 

positive politeness. Abbas (2013) expressed 

positive politeness aimed at building friendly 

and harmonious relationships with speech 

partners. Ways to pay attention to the MT 

(speech partner) are a polite way of com-

municating (Ahmed & Maros, 2017; Kusno 

& Rahman, 2016). The following is a line of 

comments in Jokowi's Instagram account in 

giving attention to the speech partner. 

 

Table 1. Politeness of Giving Attention to Speech Partners 

 Form Context Meaning 

[1] Pak Jokowi semoga menang, 

semoga semakin bisa memimpin 

negara, sehat selalu pak 

(seliindira.g29_, 7-10-2018) 

Mr. Jokowi may win; hopefully 

he can lead the country, always 

healthy, Sir. 

(seliindira.g29_, 7-10-2018) 

Jokowi posted a post regarding 

the opening of the 2018 Asian 

Para Games, at the Bung Karno 

Main Stadium with Bulan and 

archery athlete Abdul Hamid. 

Giving attention to 

speech partner 

 

Speech in data (1) is a political discourse 

of leadership. The above statement was de-

livered by the owner of the Instagram ac-

count seliindira.g29_ on Jokowi's post re-

garding the opening of the 2018 Asian Para 

Games, at the Bung Karno Main Stadium 

with Bulan and archery athlete Abdul Ha-

mid. Speech Pak Jokowi semoga menang, 

semoga semakin bisa memimpin negara, 

sehat selalu pak (Mr. Jokowi may win, hope-

fully, he can lead this country, always 

healthy, Sir) is a form of attention to Jokowi. 

It is as stated by Yayuk (2016) over-attention 

to speech partners as a politeness strategy 

saved the face of speech partners in the con-

text of this study is Jokowi. 

Acts of politeness in political communi-

cation are important to build good leader-

ship; besides that, good political communica-

tion is one of the success factors in leader-

ship. It is as stated by (Öztürk, Varoğlu, & 

Varoğlu, 2017; Prasetyo, 2014) that in order 

to achieve common goals between leaders 

and the community, good political commu-

nication is needed between the leaders and 

the people they lead. 

b. Demonstrating Optimism 

The form of positive politeness is then 

carried out by showing confidence or opti-

mism to the speech partner. The speech part-

ner in communication is happier with an op-

timistic person than a pessimist. The follow-

ing comment on Jokowi's Instagram account 

shows an optimistic attitude. 

The data narrative (2) below is a politi-

cal economic discourse. The owner delivers 

the utterances of the puspita5296 Instagram 

account who commented on Jokowi's post. 

Through speech Baru presiden yang ini, 

memintarkan rakyat (Not until the current 

president, makes people smarter) shows an 

optimistic attitude to the stability of prices of 

staples and food. 

Economic communication is an im-

portant thing for the development of eco-

nomic activities such as the industry. A per-

son working in the field of economics and 

business must have good communication 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

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competencies; it is to support his success in 

the economic and business fields. It is as 

stated by Darwis et al. (2013). In the busi-

ness world, good communication, besides 

having good communication skills (of 

course), must also use various types of 

communication tools or media available to 

deliver business messages to other parties in 

an effective and efficient way. 

 

Table 2. Politeness of Demonstrating Optimism 

 Form Context Meaning 

[2] Baru presiden yang ini, 

memintarkan rakyat. 

(puspita5296, 19-10-2018) 

Not until the current president 

smarting the people. 

(puspita5296, 19-10-2018) 

Jokowi posted an activity every 

morning, which was monitoring 

the development of prices of 

staples and food. 

Show optimism to 

speech partner 

 

c. Using Greeting Identity Markers to 

Pray 

The realization of positive politeness 

acts can be done by using identity markers. It 

is as stated by H.K et al. (2014) group identi-

ty markers are used in communication to 

build solidarity. The identity markers re-

ferred to in this study are in the form of 

greetings, dialects, jargon, or slang. Follow-

ing are comments in Jokowi's Instagram ac-

count that uses identity markers.

Table 3. Politeness of Using Greeting Identity Markers to Pray 

 Form Context Meaning 

[3] Maju lagi pakdheku Jokowi 

saya selalu mendoakan bapak 

(renahhappy78_11-10-2018)” 

Going forward again my uncle 

Jokowi, I always pray for you 

(renahhappy78_11-10-2018) 

Jokowi posted a post regarding 

the opening of the 2018 Asian 

Para Games, at the Bung Karno 

Main Stadium with Bulan and 

archery athlete Abdul Hamid. 

Utilizing identity and 

prayer for speech partner 

 

The data narration (3) above is a politi-

cal discourse of leadership. The utterances 

are spoken by the renahhappy Instagram ac-

count user. The comment was given on 

Jokowi's post regarding the opening of the 

2018 Asian Para Games. Political communi-

cation of leadership became important to 

shape Jokowi's image. Leiliyanti et al. (2017) 

state that Jokowi's imaging model is com-

munity-oriented, which always updates its 

face with personal characteristics, is not cen-

tralized, and uses our pronouns, and places 

the public as active participants. 

Pakdheku (my uncle) in Indonesian 

means uncle. The use of the word aims to 

show the closeness between the speaker and 

the speech partner. It is as stated Jauhari dan 

Susanto (2014) that the use of identity mark-

ers functions to express positive politeness. 

In addition, the use of the word pakdheku 

can show politeness in language and shows a 

good relationship between Jokowi and his 

people. It is as stated by Sukarno (2018) that 

the purpose of the politeness act in a lan-

guage is basically to save or protect the face, 

which in turn can produce good communica-



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

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tion between the speaker and the speech 

partner. 

d. Giving Questions to Convince 

Giving questions to the speech partners 

in communication is as a form of positive 

politeness. It is as stated by Maros dan Rosli 

(2017) that giving questions to the speech 

partner is as a strategy to avoid disputes and 

shows friendliness. Through these questions, 

they show that the speech partners pay atten-

tion to the topics presented by the speaker. 

Following are comments in Jokowi's Insta-

gram account that has a positive politeness 

value by asking questions.

 

Table 4. Politeness of Giving Questions to Convince 

 Form Context Meaning 

[4] Gimana pak masalah banser 

yang membakar bendera 

tauhid”? 

(Indraprasethio, 22-10-2018)” 

How is the problem with the 

banser who burns the 

monotheism flag, Sir? 

(Indraprasethio, 22-10-2018)” 

Jokowi uploaded a post about 

his activities in Vastenburg Fort 

Solo to commemorate the Santri  

(religious person, students of 

Islam) Day as a form of respect, 

appreciation, and gratitude for 

the kiai and religious scholars. 

Utilizing questions to 

convince speech partner 

 

Speech in data (4) above is a religious-

political discourse. The speech was delivered 

by the owner of the Indraprasethio Instagram 

account to ask about the case of burning the 

monotheism flag. Speech Gimana pak masa-

lah banser yang membakar bendera tauhid 

(How is the problem with the banser who 

burned the monotheism flag, Sir?) shows a 

form of positive politeness, through these 

questions. It shows the speaker is paying 

attention to what the partner said. Religious 

politics is vital to increase public trust. Ab-

dullah (2017) states the use of the internet as 

a medium of religious communication is a 

sign of the importance of communication. 

The implication in the public sphere is to 

change public awareness of the relationship 

of religion with humans and to place religion 

as an object of questionable validity. Build-

ing the image of religious institutions needs 

polite communication, both polite and reli-

gious. 

e. Involving the speech partner in the 

victory prayer activity 

Involving speakers and speech partners 

in speech activities is a form of positive po-

liteness. The involvement of the speech part-

ners in the act of communication can be done 

by using markers as we say. (Jauhari, 2018) 

states that the use of our words in the act of 

communication has an effect or politeness. 

Following are comments in Jokowi's Insta-

gram account involving speech partners in 

communication. 

The data narration (5) below is a healthy 

political discourse. The speech was delivered 

by the owner of the Instagram account didi-

journal who commented on Jokowi's post. 

The use of the word Kita (We) in data (5) is 

a form of positive politeness by involving 

speech partners in communication activities. 

Courtesy action in the health sector is 

important for the success of health programs. 

It is as expressed by Riauan dan Shasrini 

(2017) one of the supporting factors that can 

improve the image of health services is ther-

apeutic communication. Setijowati (2018) 

Indonesian people, especially women who 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

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experience the most health cases, but they 

are far from the information. Therefore, it is 

necessary to have a strategy in presenting 

information relating to health. One of them is 

by using polite language. 

 

Table 5. Politeness of Involving the speech partner in the victory prayer activity 

 Form Context Meaning 

[5] Jaga kesehatan ya pak, dan kita 

sebagai rakyat Indonesia, tak 

henti mendoakan korban gempa 

dan Indonesia, dan tak lupa kami 

menyelipkan doa agar bapak 

diberikan kesehatan dan kekuatan. 

(didijournal, 19-10-2018) 

Take care of your health, sir, and 

we as the people of Indonesia, 

endlessly pray for the victims of 

the earthquake and Indonesia, and 

do not forget we put in a prayer for 

your health and strength. 

Jokowi uploaded his meeting 

with world leaders in Bali, one 

of whom was the UN secretary-

general Antonio Gutteres. 

Involving speech partner 

in prayer for victory 

 

f. Giving Promises to the Leadership 

Victory 

Communication that has certainty makes 

the speech partner feel satisfied. Satisfaction 

is because communication goals can be 

achieved. Aziz (2017) discloses that the 

agreement strategy helps to maintain harmo-

ny and increases solidarity with the speech 

partners. One form of positive politeness is 

by giving a promise of certainty to the 

speech partners. Following is a comment on 

Jokowi's Instagram account that gives prom-

ises.

 

Table 6. Politeness of Giving Promises to the Leadership Victory 

 Form Context Meaning 

[6] “Kami pilih nomor 1 saja 

Jokowi-Ma’ruf Amin untuk 

Indonesia maju” 

(wawan_jiswan1, 20-11-2018) 

"We choose number 1 Jokowi-

Ma’ruf Amin for the advance-

ment of  Indonesia" 

 

Jokowi uploaded a post 

regarding the anniversary of the 

Prophet Muhammad's birthday 

at the Bogor Palace. 

Giving a promise for 

leadership victory 

 

The data narration (6) above is a reli-

gious-political discourse. The comment was 

given by the owner of the Instagram account 

wawan_jiswan1 on Jokowi's post. Speech 

Kami pilih nomor 1 saja Jokowi-Ma’ruf 

Amin untuk Indonesia maju (We choose 

number 1 Jokowi-Ma’ruf Amin for the ad-

vancement of Indonesia) included a form of 

positive politeness because the speaker gives 

a promise to the speech partner that the 

speaker will choose Mr. Jokowi and Ma'ruf 

Amin in the 2019 presidential election. 

The religious-political discourse in the 

data above relates to the celebration of reli-

gious holidays, namely the birthday of the 

Prophet Muhammad. Commemoration of 

religious holidays is often used by politicians 

to communicate with speech partners. It is as 



 

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stated by Rachmiatie et al. (2019) that reli-

gious events and commemorative holidays 

are often used as a place to communicate 

with constituents. 

g. Using a Joke for the leadership victo-

ry 

The use of jokes or humor in communi-

cation is indeed necessary, because through 

jokes often makes the speech partner feel 

happy. It is consistent with the statement of 

Dynel (2016) in general the form of humor 

in a conversation saves a positive face. The 

realization of humor in commenting on 

Jokowi's Instagram account was also carried 

out. The following is a remark on Jokowi's 

Instagram account comments using humor. 

The speech in data (7) below is a politi-

cal discourse of leadership. The comment 

was given by the owner of the Instagram 

account 13_calviendr_reiky on Jokowi's post 

about being together with Mr. Sutopo at the 

Bogor Palace. The utterances in the above 

data are comments in the form of leadership 

political humor. The use of humor in the data 

above is as a strategy to establish solidarity 

with speech partners. It is as stated by Herni-

ti et al. (2016) humor in pragmatics is al-

lowed because humor signifies intimacy and 

serves to break the ice in political communi-

cation. Furthermore, Dynel dan Poppi (2019) 

states the main purpose of humor is to create 

entertainment.

 

Table 7. Politeness of Using a Joke for the leadership victory 

 Form Context Meaning 

[7] “Potong bebek Angsa: 

Potong bebek angsa 

Masak di kuali 

Bikin maju bangsa 

Harus dua kali 

Dukung Jokowi 

For 2 kali 

Tralalalalalala 

Jokowi capres 

Amin cawapres 

Tralalalalalalala 

(13_calviendra_reiky, 12-10-

2018)” 

"Cut the Goose Duck: 

Cut the goose duck 

Cook on a cauldron 

Make the nation go forward 

Must be twice 

Support Jokowi 

For 2 times 

Tralalalalalala 

Jokowi is a candidate 

Amin is the running mate 

Tralalalalalalala” 

Jokowi uploaded his 

together with Mr. Sutopo 

who came at Bogor Palace. 

 

Make use of jokes for 

leadership 

 

Political communication of polite lead-

ership is one of the keys to success in leader-

ship. The dimension of leader political com-

munication is not only verbal. It is as stated 

(Riaz, 2010) Political communication in-

cludes visual representations such as cloth-

ing, make-up, hairstyles, logos, etc., so it is 

not only limited to verbal forms. Further-

more, Arumsari et al. (2017) express that 

politics is basically nothing but communi-

cating. One of the political communication 

strategies of leadership that can be built is by 

using humor. 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

2. Politico Pragmatic Power of Positive 

Politeness 

Politico-pragmatic power is the meaning 

that is implied behind an utterance, which 

can move someone to do something that is 

meant in the implied meaning. The politico 

pragmatic power found in the followers of 

Instagram account followers is as follows: 

the power to request; praise power; power 

supports; power effect; motivating power; 

and power suggest. The following table pre-

sents a classification chart of positive politi-

co-pragmatic politeness in Jokowi's Insta-

gram account. 

Based on Figure 2 below, the power of 

politico pragmatic is the most dominant. It 

shows the speaker has many requests submit-

ted to the speech partner. Requests submitted 

to speech partners include pleading to main-

tain health and pleading to become president 

in 2019-2024. This pleading strategy is a 

trait used by the people led by their leaders. 

Communities are socially under the coordi-

nation of their leaders (Barati, Tajrishi, & 

Sajedi, 2012; H.J. Prayitno, Ngalim, 

Rohmadi, & Riyanto, 2018). This strategy is 

important to be used as character education 

for children to their teachers. A positive po-

liteness strategy that stems from an internal 

urge that respecting others is an awareness 

(Healy, 2018; K. H. Tan & Farashaiyan, 

2012). Illustration of the complete discussion 

is given through the following discussion.

 

 
Figure 2. Taxonomy of Meaning of Politico pragmatic Power of Positive Politeness in Jokowi's Instagram 

Account Followers Comments 

 

a. Begging Power 

Politico pragmatic power of requesting 

is the strength of the message generated from 

Jokowi's Instagram account followers’ com-

ments for begging. Power begs in Jokowi's 

Instagram account comments used to invoke 

speech partners to maintain health and beg to 

become president. Slamet dan Suwarto 

(2013) state that the application form in-

cludes directive speech acts. The following 

table 3 presents the power of begging. 

1. The Power of Begging to Maintain 

Health 

The power of begging to maintain health 

in terms of Jokowi's Instagram account is 

intended so that the speech partners maintain 

health. It is due to the work of the speech 

partner as a busy president. The following 



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

data shows the power begging to maintain 

health. 

Speech in data (8) below is delivered by 

the owner of the Instagram account didi-

journal. The speech is a healthy political 

discourse; in the speech there is the power to 

beg for health. It can be seen in the speech  

Jaga kesehatan ya pak, dan kita sebagai 

rakyat Indonesia, tak henti mendoakan 

korban gempa dan Indonesia, dan tak lupa 

kami menyelipkan doa agar bapak diberikan 

kesehatan dan kekuatan (Take care of your 

health, sir, and we as the people of Indone-

sia, endlessly pray for the victims of the 

earthquake and Indonesia, and do not forget 

to pray for your health and strength). 

 

Table 8. Politeness of Begging to Maintain Health 

  Explicator Context Meaning 

[8] Jaga kesehatan ya pak, dan kita sebagai 

rakyat Indonesia, tak henti mendoakan 

korban gempa dan Indonesia, dan tak 

lupa kami menyelipkan doa agar bapak 

diberikan kesehatan dan kekuatan. 

(didijournal, 19-10-2018) 

Take care of your health, sir, and we as 

the people of Indonesia, endlessly pray 

for the victims of the earthquake and 

Indonesia, and do not forget we put in a 

prayer for your health and strength. 

Jokowi uploaded a post about 

his togetherness with many 

world leaders who were 

present in Bali. 

Begging 

 

The context of the speech above occurs 

because Mr. Jokowi uploaded his together-

ness with world leaders in Bali to participate 

in IMF World Bank activities. Therefore, his 

busy schedule, following the activity that is 

so busy, the speaker asks the speech partner 

to take care of their health. 

2. The Power of Begging to Become 

President 

The second begging power in Jokowi's 

Instagram account followers’ comments is to 

beg to be president. It was motivated by 

Jokowi's leadership which was considered 

good by the speakers. Thus, the speaker begs 

Jokowi to become president for the second 

period, namely the 2019-2024 period. The 

following is a helpless commentary request-

ing to become president. 

Table 9. Politeness of Begging to Become President 

 Explicator Context Meaning 

[9] Sehat selalu pak Jokowi biar bisa memimpin 

Indonesia 5 tahun lagi. Indonesia sangat 

membutuhkan pemimpin seperti bapak  

(nawaty0, 7-10-2018) 

Always be healthy, Mr. Jokowi so you can 

lead Indonesia in 5 years. Indonesia really 

needs a leader like you. 

Jokowi posted a post 

regarding the opening of the 

2018 Asian Para Games, at 

the Bung Karno Main 

Stadium with Bulan and 

archery athlete Abdul Hamid. 

Begging to be 

president 

 

Speech in data (9) above is a political 

discourse of leadership. The speech above is 

powerless to ask the speech partner to be-

come the president of Indonesia for 2019-

2024. It can be known through speech Sehat 

selalu pak Jokowi biar bisa memimpin Indo-

nesia 5 tahun lagi. Indonesia sangat membu-

tuhkan pemimpin seperti bapak (Be healthy 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

always, Mr. Jokowi so you can lead Indone-

sia in 5 years. Indonesia really needs a leader 

like you) intends to plead to the speech part-

ner to become the second president of Indo-

nesia 2019-2024. 

The context of the speech is motivated 

because Jokowi uploaded his activities in the 

opening of the 2018 Asian Para Games. 

Asian Para Games is a sports party for peo-

ple with disabilities. Based on this, speakers 

intend to plead for Jokowi to become presi-

dent in the second period. It means that the 

speaker feels happy with Jokowi's leader-

ship. 

b. Power of Praise 

The power of politico pragmatic praise 

is the power of the message generated from 

Jokowi's Instagram account followers' com-

ments to praise Jokowi's achievements in 

leading Indonesia. Power of praise of Jokow-

i's Instagram account comments is used to 

compliment the speech partner because of 

the achievements he had made, especially 

when he became president. Kusno (2015) 

says that expressing praise is as a form of 

appreciation for others. The following com-

ments are the power of praise.

Table 10. Politeness of Praise Power 

 Explicator Context Meaning 

[10] Cuma di jaman pak Jokowi Idonesia 

prestasinya mendunia (arclim_cm, 8-11-

2018) 

Only in the era of Mr. Jokowi, Indonesia's 

achievements become worldwide 

Jokowi uploaded the posting 

of Eko Yuli Irawan's arrival 

at the Merdeka Palace, 

returning from the world 

weightlifting championship in 

Turkmenistan. 

Praising 

 

Speech in data (10) above is a political 

discourse on sports. The speech above is 

delivered by the owner of the arclim_cm 

Instagram account. The utterances have the 

power of praise. It can be seen in the speech 

Cuma di jaman pak Jokowi Idonesia pres-

tasinya mendunia (Only in the era of Mr. 

Jokowi, Indonesia's achievements become 

worldwide) the speaker of the speech intends 

to praise the achievements of the global 

sporting world. The sport's achievements 

were due to Jokowi's leadership. Based on 

this, the speaker intends to praise Jokowi. 

The context of the speech was delivered 

because Jokowi uploaded the arrival of Eko 

Yuli Irawan at the Merdeka Palace, after 

returning from the world weightlifting 

championship in Turkmenistan. Eko Yuli 

Irawan is a weightlifting athlete, at the 2018 

Asian Games event getting gold medalist. 

Based on this, the speakers praised the 

achievements of the nation's children world-

wide; it is inseparable from the success of 

Jokowi's leadership in the field of sports. 

Jokowi also gave a good appreciation to the 

athletes who excel. 

3. Power of Supporting 

Supporting politico pragmatic power is 

the strength of the message generated from 

Jokowi's Instagram account followers’ com-

ments to support Jokowi's leadership in the 

second period, namely 2019-2024. Support-

ing power in Jokowi's Instagram account 

comments is used to support speech partners 

because the leadership can be said to be suc-

cessful. The following are the supportive 

power comments. 

The speech in data (11) is a religious-

political discourse. The utterances mentioned 

above have supporting power to support 

Jokowi's leadership for the 2019-2024 peri-



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

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od. It can be seen in the speech Selamat 

memperingati maulid nabi pak Jokowi. Sehat 

selalu Pak. Salam jempol 2 periode (Con-

gratulations in commemorating the birthday 

of the Prophet, Mr Jokowi. Always healthy, 

sir. Thumbs greeting for 2 periods). The in-

tention or the power of speech is supporting 

Jokowi's next leadership, which is to become 

president. 

 

Table 11. Politeness of Suporting Power 

 Explicator Context Meaning 

[11] Selamat memperingati maulid nabi pak 

Jokowi. Sehat selalu Pak. Salam jempol 

2 periode (ryan_setiawan21, 20-11-

2018) 

Congratulations in commemorating the 

birthday of the Prophet, Mr. Jokowi. 

Always healthy, sir. Greetings thumb for 

2 periods. 

Jokowi uploaded a post 

regarding the anniversary of 

the Prophet Muhammad's 

birthday at the Bogor Palace. 

Supporting 

 

The context of the speech in the data 

above is due to Jokowi's activities in com-

memorating the birthday of the Prophet Mu-

hammad at the Bogor Palace. The speech has 

supporting power to support Jokowi's leader-

ship for two periods. Speakers in the data 

give greetings to 2 periods. Based on that 

statement in the data above, it has supporting 

power. 

4. Power of Influence 

Politico-pragmatic power of influence is 

the strength of the message arising from the 

comments of Jokowi's Instagram account 

followers with the aim of the speech partner 

to choose Jokowi in the 2019 elections. The 

power of influence in Jokowi's Instagram 

account comments is used to influence the 

speech partners to choose Jokowi as presi-

dent. Isa (2010) psychological and social 

factors will significantly affect an action, 

including speech acts that are directed to-

wards the speech partner. The following are 

comments which have the power of influ-

ence.

Table 12. Politeness of Influence Power 

 Explicator Context Meaning 

[12] Presiden joko widodo blusukan hari 

minggu ke pasar anyar di Kota 

Tanggerang, Banten, ini pasar 

tradisional kedua yang saya kunjungi 

pekan ini. Coblos no 1 saja Jokowi-

Ma’ruf Amin 2019 Indonesia semakin 

maju (wawan_jiswan1, 20-10-2018) 

President Joko Widodo was wandering 

around on Sunday to pasar anyar (the 

brand-new market) in Tangerang City, 

Banten. It is the second traditional 

market that I visited this week. Vote 

only number one Jokowi-Ma'ruf Amin.  

In 2019 Indonesia is getting ahead. 

Jokowi memposting kegiatan 

setiap pagi, yakni memantau 

perkembangan harga bahan 

pokok dan pangan. 

Jokowi posted an activity 

every morning, which was 

monitoring the development 

of prices of staples and food. 

Influencing 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

Speech in data (12) is an economic polit-

ical discourse. The utterance was delivered 

by the Instagram account voter of wa-

wan_jiswan1. The speech has the power of 

influence. It is seen from the utterances Pres-

iden joko widodo blusukan hari minggu ke 

pasar anyar di Kota Tanggerang, Banten, ini 

pasar tradisional kedua yang saya kunjungi 

pekan ini. Coblos no 1 saja Jokowi-Ma’ruf 

Amin 2019 Indonesia semakin maju (Presi-

dent Joko Widodo was wandering around on 

Sunday to pasar anyar (the brand-new mar-

ket) in Tangerang City, Banten. It is the sec-

ond traditional market that I visited this 

week. Vote only number one Jokowi-Ma'ruf 

Amin. In 2019 Indonesia is getting ahead). 

The speech begins with Jokowi's wandering 

around activities every Sunday, but in the 

end, the speaker influences the speech part-

ner to elect Jokowi as president in the 2019-

2024 period. 

The context of the speech in the data 

above is because Jokowi posted activities 

every morning, which is monitoring the price 

of staples and food. It was done to control 

the prices of basic needs and food because 

previously it was rumored that prices of 

basic needs and food had increased. There-

fore, the speaker influences the speech part-

ner by saying that Jokowi every Sunday 

bludges on the market to monitor the price of 

basic needs and food. 

5. Power of Motivating 

Motivating of politico pragmatic power 

is the power of the message generated from 

Jokowi's Instagram account followers' com-

ments to motivate the speech partners to 

work enthusiastically despite criticism, 

scorn, slander and so on. Motivating power 

in Jokowi's Instagram account comments is 

used to motivate Jokowi in carrying out state 

duties, even though he is being criticized that 

he must remain enthusiastic. The following 

comments are powerless influences. 

Speech on data (13) below was con-

veyed by the owner of the Instagram account 

ibrahimnurhadi. The speech has power of 

motivating the speech partner. It can be seen 

in the speech Indonesia bukan dengerin 

suara netizen. Tetapi dengerin suara hati 

rakyat. Semangat terus pakdeh. Doa saya 

sebagai muslim agar selalu siberikan pem-

impin yang baik (Indonesia is not listening to 

the voice of netizens. But listen to the con-

science of the people. Keep up the spirit, 

Uncle. My prayer as a Muslim is to always 

provide a good leader). The purpose of the 

speech is to give motivation to speech part-

ners in carrying out state duties. 

 

Table 13. Politeness of Motivating Power 

 Explicator Context Meaning 

[13] Indonesia bukan dengerin suara 

netizen. Tetapi dengerin suara hati 

rakyat. Semangat terus pakdeh. Doa 

saya sebagai muslim agar selalu 

siberikan pemimpin yang baik 

(ibrahimnurhadi, 19-10-2018) 

Indonesia is not listening to the voice of 

netizens. But listen to the conscience of 

the people. Keep up the spirit, uncle. My 

prayer as a Muslim is to always provide 

a good leader. 

Jokowi posted a post 

regarding the opening of the 

2018 Asian Para Games, at 

the Bung Karno Main 

Stadium with Bulan and 

archery athlete Abdul Hamid. 

Motivating 

 



 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

The context of the speech is that Jokowi 

uploaded a post regarding the opening of the 

2018 Asian Para Games, at the Bung Karno 

Main Stadium with Bulan and archery ath-

lete Abdul Hamid. The convening of the 

Asian Para Games in Indonesia some like 

and some others do not like. Therefore, the 

speaker gives motivation to the speech part-

ner that in carrying out the tasks of the state 

there must be some who mock and some 

support. 

6. Power of Suggesting 

Politico-pragmatic power of suggestion 

is the strength of the message generated from 

Jokowi's Instagram account followers com-

ments with the aim that the speech partner 

pays attention to the price of food commodi-

ties. Purnami (2018) states the form of ad-

vice can be in the form of instructions or 

advice orders. Suggestions are communica-

tion strategies of sociopragmatic communi-

cation to shorten the closeness of social dis-

tance between speakers and speech partners. 

Suggestions that positive value politeness is 

suggestions that are free from the interests 

that give advice. This advice is driven by 

internal motivation so that the advice given 

becomes better. Suggestions are a form of 

scholarship and social attention (Gertsog, 

Danilova, Korneev, Savchenkov, & Uvarina, 

2017; Robertson, Hepburn, McLauchlan, & 

Walker, 2017). The power of suggesting in 

Jokowi's Instagram account comments the 

form of a suggestion command. The follow-

ing comment has the power of suggestion. 

 

Table 14. Politeness of Suggesting Power 

 Explicator Context Meaning 

[14] Coba bapak perhatikan juga harga 

kelapa sawit di Kalimantan hanya Rp. 

700 tidak sesuai dengan yang didapat 

tolong bapak perhatikan juga 

masyarakat yang berpenghasilan hanya 

dari kelapa sawit (Indriyani05, 1-10-

2018) 

Sir, try to also pay attention to the price 

of palm oil in Kalimantan. It is only Rp. 

700. It does not match which what is 

obtained by us. Please also pay 

attention to the people who earn only 

from palm oil. 

Jokowi posted an activity 

every morning, which was 

monitoring the development 

of prices of staples and food. 

Suggesting 

 

Speech in data (14) above is an econom-

ic-political discourse. The utterances are ut-

terances which have the power of suggestion. 

It can be seen in the utterances delivered by 

Instagram account owners Indriyani05, Co-

ba bapak perhatikan juga harga kelapa 

sawit di Kalimantan hanya Rp. 700 tidak 

sesuai dengan yang didapat tolong bapak 

perhatikan juga masyarakat yang ber-

penghasilan hanya dari kelapa sawit (Sir, 

please pay attention also to the price of palm 

oil in Kalimantan. It is only Rp. 700. It does 

not match which what is obtained by us. 

Please also pay attention to the people who 

earn only from palm oil). The purpose of the 

speech is to suggest the speech partner pay 

attention to the price of oil and pay attention 

to people who only earn from oil palm. 

The context of the speech is Jokowi 

posts activities every morning to monitor the 

development of prices of staples and food. 

Speakers who practice as palm oil farmers 



 
 

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Politicopragmatic Power of Positive Hospitality Comment of The Followers Account of Indonesia’s 

President Jokowi Instagram Oriented to The Character Education in The Disruption Era 

advise so that the speech partners monitor 

not only the price of food and basic needs 

such as vegetables and meat but also the 

price of oil palm which is only seven hun-

dred rupiahs. In addition, speakers also pro-

vide advice to speech partners to pay atten-

tion to communities that only earn income 

from oil palm. 

4. Conclusion 

The rule that results from this study is 

that a form of positive politeness that can be 

used by followers to comment on the 

Instagram account of the highest official in a 

country is by giving attention to the speech 

partner. The integration of attention and 

leadership becomes an important foundation 

in the sustainability of public leadership. 

Politopragmatic politeness of positive 

politeness comments of Instagram account 

followers both aimed at the power of request, 

the power of praise, the power of support, 

the power of influence, the power of 

motivation, and the power of suggestion to 

be the glue of two persons between the 

leader and the person he leads. It shows 

Instagram account followers have an 

optimistic attitude towards Jokowi's 

leadership. Jokowi's Instagram account 

followers have a sense of trust in the success 

of Jokowi's leadership. The attitude of 

optimism and a sense of trust between two 

entities, namely the leader and the leader 

they lead are the values of the main character 

education in the era of disruption of 

education as it is today. 

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