INF RMASI Diterbitkan Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Yogyakarta Volume 49. Nomor 2 Desember 2019 ISSN (p) 0126-0650 ISSN (e) 2502-3837 i EDITORIAL TEAM Editor in Chief Benni Setiawan, SINTA ID 5990797 Ilmu Komunikasi Universitas Negeri Yogyakarta, Indonesia Editorial Board Fauziah Hassan, SCOPUS ID 57195409343 Universiti Sains Islam Malaysia, Malaysia Lily El ferawati Rofil, SCOPUS ID 56755234000 Binus University, Indonesia Rama Kerta Mukti, Scopus ID. 57200990072 Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia Yuliyanto Budi Setiawan, SCOPUS ID: 57200984447 Universitas Semarang, Indonesia S Bekti Istiyanto, SCOPUS ID 57205023689 Megister Ilmu Komunikasi Universitas Jenderal Soedirman, Indonesia Ni Made Ras Amanda G, SINTA ID 6200321 Universitas Udayana Bali, Indonesia Edwi Arief Sosiawan, SINTA ID 6037291 Universitas Pembangunan Nasional Yogyakarta, Indonesia Nina Mutmainnah, SINTA ID 6037394 Ilmu Komunikasi, Universitas Indonesia, Indonesia Dyna Herlina Suwarto, SINTA ID 6005523 Ilmu Komunikasi Universitas Negeri Yogyakarta, Indonesia Handling Editor Siti Zobidah Omar, SCOPUS ID 50162281800 Department of Communication, Universiti Putra Malaysia, Malaysia Siti Machmiyah, SINTA ID 6058449 Ilmu Komunikasi Universitas Negeri Yogyakarta, Indonesia Informasi is an academic journal that centered on communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, Informasi will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. Informasi published twice a year (June and December) in English. This journal, serving as a forum for the study of communication in Indonesia and other parts of the world within its local and challenging global context, supports focused studies of a particular themes and interdisciplinary studies. Informasi has become a medium of diffusion and exchange of ideas and research findings, so much so that researchers, writers, and readers from various traditions of learning have interacted in a scholarly manner. INF RMASI KAJIAN ILMU KOMUNIKASI Volume . Nomor . 201949 1 Juni ISSN (p) 0126-0650; ISSN (e) 2502-3837Volume 49. Nomor 2. Desember 2019 ii INF RMASI KAJIAN ILMU KOMUNIKASI Volume . Nomor . 201949 1 Juni ISSN (p) 0126-0650; ISSN (e) 2502-3837Volume 49. Nomor 2. Desember 2019 REVIEWER Vedi R Hadiz, University of Melbourne, Asia Institute, Parkville, Australia, SCOPUS ID: 6602409785 Normah Mustaffa Universiti Kebangsaan Malaysia, Malaysia, SCOPUS ID 54894594900 Taufiqur Rahman Universitas Muhammadiyah Yogyakarta, Indonesia. SCOPUS ID: 57192979364 Inaya Rakhmani Universitas Indonesia, Indonesia, SCOPUS ID: 55339554100 Hanny Hafiar Universitas Padjadjaran, Bandung, Indonesia. Scopus ID 57204043402 Suranto Aw Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Yogyakarta, Indonesia, Scopus ID 57205219982 Novi Kurnia Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Gadjah Mada, Indonesia iii INF RMASI KAJIAN ILMU KOMUNIKASI Volume . Nomor . 201949 1 Juni ISSN (p) 0126-0650; ISSN (e) 2502-3837Volume 49. Nomor 2. Desember 2019 TABLE OF CONTENTS EDITORIAL: MEDIA ANTHROPOLOGY: STUDYING THE LIFE OF MEDIA CONSUMERS THROUGH AUDIENCE ETHNOGRAPHY Lily El Ferawati Rofil ........................................................................................................................v AQUA ADS AS AN INSTRUMENT OF INDONESIA NATIONAL IDENTITY DEVELOPMENT Asnurul Novia Narendra, Sri Kusuma Habsari, & Deny Tri Ardianto ........................................77 CHALLENGES OF A DUAL ROLE OF MARKETING PUBLIC RELATIONS AND PUBLIC RELATIONS IN DEVELOPING A POSITIVE IMAGE OF PT OVERSEAS ZONE Siti Khopipah & Ade Tuti Turistiati .............................................................................................. 91 WOMEN’S JOURNALISTS IN THE PRACTICE OF MASS MEDIA IN SEMARANG CITY Lusi Setyo Wulandari & Nova Permata Sari ................................................................................ 101 HERMENEUTIC CIRCLE IN DIGITAL LITERATION AND ITS RELEVANCE AS AN ANTIDOTE TO HOAX M. Rodinal Khair Khasri ............................................................................................................... 113 THE POLITICAL COMMUNICATION PROCESS AMONG CHINESE MOSLEM SOCIETY ..125 Ulfah Hidayati ...............................................................................................................................125 DIGITAL ECONOMIC LITERACY MICRO, SMALL AND MEDIUM ENTERPRISES (SMES) GO ONLINE Yosi Erlanitasari, Andre Rahmanto, & Mahendra Wijaya ......................................................... 145 DEPAN.pdf Page 1 DEPAN.pdf Page 1