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International Electronic Journal of Elementary Education
January 2023, Volume 15, Issue 3, 233-245

A Summary of the Recommendations 
to Increase Cultural Responsiveness in 
the Field of Applied Behavior Analysis
Sarah V. Kristiansen*

Abstract

Introduction

Cultural contingencies help shape the development of an 
individual’s behavioral repertoire. Researchers within field of 
behavior analysis have, within the past decade, reiterated 
the importance of connecting behavioral principles to 
a client's cultural practices. The incorporation of cultural 
preferences within behavioral services is paramount to 
the effectiveness and sustainability of those services. The 
present paper summarizes the guidance of researchers 
for practitioners beginning to develop this repertoire and 
apply it to their clinical practice. This paper begins by 
acknowledging that the foundation of the field of applied 
behavior analysis set the stage for understating how 
cultural considerations make the field applied. Different 
themes related to increasing the cultural responsiveness 
of the field are summarized by reviewing the supporting 
literature. The research is further summarized into guiding 
principles for practitioners as they begin to sharpen this skill. 
The paper ends with a call for scientist practitioners and 
researchers to capture data related to culturally responsive 
service provision to inspire efforts in empirical evaluation of 
the recommendations provided.

Culture is the backbone of the science of behavior analysis. Differentiation in cultures forms as the result 
of interactions between individuals which result in specific 
specific repertoire being shaped by social consequences 
(Glenn, 2004). These interactions are responsible for a 
large portion of human learning and the combination of 
consequences over time within a specific context is what 
makes a culture unique (Glenn, 2004). The cultural identity 
of specific group of individuals will determine behavioral 
nuances that are considered appropriate or inappropriate 
(e.g., shaking hands as a greeting, avoiding direct eye 
contact, hugging when welcoming a grandparent). 
Understanding the existing cultural repertoires of a family, 
community, or social group gives a behavior analyst a 
starting point to develop a client-centered intervention 
plan. An emphasis on culture is a necessary component of 
behavior analytic intervention because cultural responsive 

Keywords: 

Cultural Responsiveness, Cultural Humility, Cultural Awareness, 
Applied Behavior Analysis

Received :  27 Janaury 2023
Revised :  15 February 2023
Accepted :  15 March 2023
DOI  :  10.26822/iejee.2023.296

* Correspondance Details: Sarah V. Kristiansen, Insti-
tute for Applied Behavioral Science, Endicott College, 
USA.
E-mail: skristia@endicott.edu
ORCID: https://orcid.org/0000-0002-8857-6316



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intervention practices can more readily support the 
naturalistic reinforcement of beneficial behaviors 
(Neely et al., 2020). 

Researchers have given the field a foundation upon 
which to start developing culturally responsive 
repertoires to serve diverse populations (Arango & 
Lustig, 2022; Beaulieu et al., 2019; Conners & Capell, 2021; 
Fong et al., 2016; Fong et al., 2017; Fong & Tanaka, 2013; 
Gatzunis et al., 2022; Jimenez-Gomez & Beaulieu, 2022; 
Kirby et al., 2022; Mathur & Rodriguez, 2021; Najdowski et 
al., 2021; Wright, 2019). The recent adoption of the new 
Ethics Code for Behavior Analysts (referred to as “the 
ethics code” here after) outlines that incorporating 
cultural considerations into clinical practice is not only 
recommended, but required if a certified behavior 
analyst is in compliance with this code (Behavior 
Analyst Certification Board {BACB}, 2020). Arango 
and Lustig (2022) identified specific areas within the 
ethics code that pertain to cultural responsiveness. 
Within the Core Principles section, the code requires 
the equitable treatment of clients and stakeholders, 
“regardless of factors such as age, disability, ethnicity, 
gender expression/identity, immigration status, 
marital/ relationship status, national origin, race, 
religion, sexual orientation, socioeconomic status, 
or any other basis proscribed by law” (BACB, 2020, 
p. 4). Also, within the Core Principles the ethics code 
outlines that certified behavior analysts should 
continuously make efforts to increase their own scope 
of competence related to serving clients of diverse 
backgrounds (BACB, 2020). The same themes are 
reflected in the ethical guidelines for members of the 
American Psychological Association (APA) and the 
American Occupational Therapy Association (AOTA; 
AOTA, 2020; APA, 2017). The ethical guidance from 
both organizations places an emphasis on making 
efforts to understand and preserve an individual’s 
cultural identity when providing services. The focus on 
cultural components across fields that often interact 
with one another affirms the importance of these 
considerations. As Arango and Lustig (2022) remind us, 
an ethical approach to serving multi-cultural clientele 
is one that takes into consideration the relevant 
contextual variables within a family’s environment as 
well as the family’s treatment preferences. 

While practitioners await further recommendations 
within this area, they also anticipate the empirical 
evaluation of these suggestions. Specifically, 
identifying the suggestions that are most valuable 
for supervisors, practitioners, researchers, and 
organizations to invest resources into. This paper will 
reflect on the foundations of applied behavior analysis 
(ABA) and how those who were present during the 
field’s inception set the precedent for exploring this 
important issue. Main themes and recommendations 
surrounding cultural responsiveness will be outlined 
with supporting articles identified for each theme. 

A review of the few empirical demonstrations of 
developing a culturally responsive repertoire will be 
discussed and recommendations for future researchers 
will be given. Finally, the recommendations of some 
of the most cited articles which focus on cultural 
considerations will be combined to give practitioners 
guiding principles as they begin developing this 
repertoire. It is the intention of this paper to serve as 
a starting point for practitioners who recognize the 
importance of developing a culturally responsive 
practice but are unsure where to start within the 
literature. An additional goal is to encourage scientist 
practitioners and researchers to conduct empirical 
investigations on this topic to further guide the field of 
applied behavior analysis in these efforts. 

The terms used throughout this paper as well as other 
terms related to cultural responsiveness are outlined 
in Table 1 to assist readers in discriminating between 
terms. Articles that describe these terms are cited 
within the Table. Differentiation between terms is 
found throughout the published literature on the 
topic of cultural responsiveness (Gatzunis et al., 2022; 
Mathur & Rodriguez, 2022); therefore, for the sake of 
clarity, the terms used frequently within this paper 
are clearly outlined. Cultural responsiveness will be 
used when discussing overall incorporation of family 
preferences, values, and cultures into clinical work 
(Mathur & Rodriguez, 2022; Miller et al., 2019). When 
referring to verbal behavior surrounding one’s own 
biases and how this might affect practice, the term 
cultural awareness will be used (Arango & Lustig, 
2022; Fong et al., 2016; Gatzunis et al., 2022; Martinez 
& Mahoney, 2022). Cultural humility will refer to the 
ongoing development and improvement of an 
individual’s cultural awareness (Gatzunis et al., 2022; 
Jimenez-Gomez & Beaulieu, 2022; Kirby et al., 2022; 
Martinez & Mahoney, 2022; National Institute of Health, 
2020). 

Connection to the Origins of ABA

The science of ABA has long been one that values 
client input and incorporates client preferences (Baer 
et al., 1968; Wolf, 1978). An emphasis on embracing the 
preferences of those we work with is not new for the 
field of behavior analysis. Baer and colleagues’ (1968) 
seminal article describes that the behaviors chosen 
for intervention should be important to the individual 
affected by intervention. Baer and colleagues (1987) 
updated and expanded this original call for socially 
significant behavior change by reminding readers 
that social significance can be determined by both the 
individual experiencing intervention as well as those 
who support them throughout the experience (i.e., 
those who have likely helped shape the individual’s 
cultural identity). Several current publications have 
linked the foundational dimensions described by Baer 
et al. (1968, 1987) to a culturally responsive approach 



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Table 1
Common Terms Used in Discussions of Cultural Responsiveness in Human Services, Behavior Analysis and the 
Medical Field

Term Definition References

Culture “The extent to which a group of individuals engage in overt and verbal 
behavior reflecting shared behavioral learning histories, serving to dif-
ferentiate the group from other groups, and predicting how individuals 
within the group act in specific setting conditions” (Sugai et al., 2012, p. 
200). 

Sugai et al., 2012

Cultural sensitivity Recognizing and embracing differences between the practitioner’s cul-
tural background and that of their clients. Understanding how this back-
ground can create biases and working these realizations into clinical 
practice and interactions. This process takes place both at an individual 
and organization-wide level. This term is often used to reflect verbal 
behavior that tacts cultural differences as well as overt behaviors that 
incorporate accommodations for those differences in service provision. 

Arango & Lustig, 2022
Gatzunis et al., 2022
Martinez & Mahoney, 
2022

Cultural Compe-
tence

The repertoire of behaviors, policies, and values that are combined 
within an organization to allow professionals to work effectively across 
culturally diverse situations. This term is often used to describe the group 
of actions an individual or organization has taken to create systematic 
change. When discussed, authors describe culturally competent or-
ganizations as those that impact large, community systems by creating 
policy change, systems changes, and advocating for disadvantages 
populations. This term has not been used recently to reflect an individu-
al’s behavior as it conveys an idea of reaching a level of “mastery”. 

Arango & Lustig, 2022
Fong & Tanaka, 2013
Miller et al., 2019 

Cultural Aware-
ness

Often describes as verbal behavior. An individual can tact the differenc-
es between their cultural backgrounds and that of their clients and can 
also name the ways that these two backgrounds may be different and 
how those differences could affect services. 

Arango & Lustig, 2022
Fong et al., 2016 
Gatzunis et al., 2022
Martinez & Mahoney, 
2022

Cultural and Lin-
guistic Diversity

“(T)he social (cultural) differences between groups that may control 
verbal behavior” (Brodhead et al., 2014, p. 76). 

Brodhead et al., 2014, 
p. 76

Cultural Humility Describes ongoing process of evaluating and modifying one's own 
behavior following interactions with individuals of backgrounds different 
than one's own. Continuously increasing openness to different view-
points. The process of continuously improving upon one’s own cultural 
awareness. 

Gatzunis et al., 2022
National Institute of 
Health, 2020
Jimenez-Gomez & 
Beaulieu, 2022
Kirby et al., 2022
Martinez & Mahoney, 
2022

Culturally Respon-
sive Teaching 

Incorporating the diverse experiences of both a student and faculty 
population into a program’s curriculum to ensure equitable educational 
experience for all students, regardless of background. 

Gatzunis et al., 2022
Jimenez-Gomez & 
Beaulieu, 2022, Miller et 
al., 2019

Cultural Reciproc-
ity 

The process of evaluating ongoing interactions between individuals of 
differing cultures. Making changes and compromises in line with each 
party’s values as needed. 

Kirby et al., 2022 

Cultural Respon-
siveness 

The process of collaboration with clients and stakeholders to ensure 
intervention is reflective of the client’s values and goals. Involves combin-
ing a cultural awareness repertoire with actively listening to the values 
and preferences of clients. 

Mathur & Rodriguez, 
2022
Miller et al., 2019 

Culturally and 
Contextually Rel-
evant 

Used when discussing educational curricula and materials and de-
scribes designing these supports to ensure that each student can 
experience the maximum amount of benefit from what is developed 
and taught 

Sugai et al., 2012 

Note: The terms above have been defined based upon either direct quotes from authors studying a specific topic or from a combination of authors describing a 
specific term. The terms used most often throughout the current paper will include cultural responsiveness, cultural humility, and cultural awareness.



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to services (e.g., Beaulieu et al., 2019; Brodhead, 2019; 
Fong et al., 2016; Jimenez-Gomez & Beaulieu, 2022; 
Mathur & Rodriguez, 2021; Neely et al., 2020; Sugai 
et al., 2012; Syed et al., 2023; Wright, 2019). Baer and 
colleagues described that what sets the science of 
behavior analysis apart from similar ones is its applied 
nature which aims to make behavioral changes 
that are significant for the learner in their natural 
environment. An efficient and collaborative way 
of determining the importance of goals is to discuss 
them in collaboration with the client and take into 
consideration the client’s specific context and the 
ongoing contingencies that will support whether 
the goals are likely to maintain. Baer and colleagues 
(1968, 1987) also identified that behavior analysts are 
analytic in their work. Culturally aware practitioners 
demonstrate this dimension by understanding the 
variables within a client’s environment that sustain 
behaviors and might support behavior change (Baer 
et al., 1968; Brodhead, 2019). If client context is not taken 
into consideration, a behavior analyst might miss the 
influence of these variables. Not including a family’s 

cultural background into behavior analytic decisions 
would be, as Brodhead (2019) describes, “incongruent 
with our core value of being analytic” (p. 828). 

The importance Baer and colleagues (1968, 1987) 
placed on social significance in ABA has not recently 
been reflected in the field’s published work. Ferguson 
and colleagues (2018) conducted a review of the 
Journal of Applied Behavior Analysis that assessed 
whether studies evaluated social significance in 
research by collecting measures of social validity. The 
results indicated that, from 1999-2004 only between 
3-7% of articles assessed for social validity in some 
form. This number increased only slightly from 2007-
2016 with an average 13% of articles reporting social 
validity measures. One dimension of social validity that 
closely aligns with culturally responsive intervention 
is the selection of goals based on their importance 
for the learner. Ferguson and colleagues reported 
that this dimension was the least likely evaluated 
throughout the articles reviewed. This lack of focus 
on input from clients and stakeholders could lead the 

Table 2
Content Areas Related to Cultural Responsiveness and Relevant Citations

Area of Interest Publications that Offer Recommendations

Developing One’s Own Culturally Responsive Repertoire Arango & Lustig, 2022
Dennison et al., 2019
Fong et al., 2016
Fong et al., 2017
Gatzunis et al., 2022
Machalicek et al., 2021
Neely et al., 2019
Wright, 2019

Developing Culturally Responsive Educational and Organization-
al Systems 

Fong & Tanaka, 2013
Mathur and Rodriguez, 2021
Nadjowski et al., 2021
Sugai et al., 2012

Cultural Considerations in Supervisory Relationships Gatzunis et al., 2022

Guidance for Cultural Sensitivity in Family Interactions, Assess-
ment, and Protocol Development 

Beaulieu & Jimenez-Gomez, 2022
Dennison et al., 2019
Jimenez-Gomez & Beaulieu, 2022
Martinez & Mahoney, 2022
Rohrer et al., 2021
Neely et al., 2020
Tereshko et al., 2022

Cultural Considerations in Research Procedures Ruzycki & Amhed, 2022
Syed et al., 2023 

Commentaries on Culture in Behavior Analysis Arango & Lustig, 2022
Brodhead et al., 2019
Conners & Cappell, 2021
Fong et al., 2017
Hayes & Toarmino, 1995
Miller et al., 2019
Lechago, 2022
Wright, 2019 

Note: A sampling of literature across different areas related to cultural responsiveness in behavior analysis. This table is meant to serve as a guide for practitioners/
researchers beginning to develop repertoires related to cultural responsiveness.



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non-behavior analytic community to believe that ABA 
has strayed from its original intention of putting clients 
at the center of services. 

This potential stray from incorporating client 
preferences and cultural differences into practice 
may stem from an over-generalization of the 
understanding that behavioral principles are 
universally applicable (Hayes & Toarmino, 1995). This 
might mean that practitioners create goals based 
on responses they see as socially concerning, but do 
not follow through by discussing these goals with the 
individual or their family. The goal is targeted because 
the analyst is confident that the behavior can be 
changed given the universal principles of behavior. 
However, Hayes and Toarmino (1995) explain that 
the most thorough analysis of a specific behavior 
will include analysis of the relevant components of 
the individual’s cultural identity. An understanding 
of a client’s culture can inform practitioners of a 
myriad of details important to programming (e.g., 
existing environmental arrangements, cultural norms, 
existing sources of reinforcement). Goldiamond (1974) 
described a constructional approach to the field 
of behavior analysis as one in which the learner’s 
current repertoire is always the starting point in goal 
development. A culturally responsive program would 
take this same approach in incorporating a family’s 
priorities and existing repertoires into intervention and 
building skills from there (Goldiamond, 1974). 

The importance of considering the diverse background 
of families is amplified by the immense changes 
occurring in the cultural makeup of countries. The 
most recent United States Census reflects the rapidly 
changing demographics of the country. The 2020 
census estimates that non-White individuals make 
up 38.4% of the country’s population (United States 
Census Bureau, 2022). This is a nearly 9% increase 
from the previous decade’s data. It is an enormous 
increase from the census conducted in 1970, soon 
after the release of Baer and colleagues’ (1968) 
seminal publication which put an emphasis on goal 
relevance for clients. The 1970 census reported that 
individuals of color represented only 12.6% of the total 
population (Singer, 2022). This is especially important 
given the mismatch between the racial makeup of 
the United States with the racial makeup of certified 
behavior analysts with only 21.5% of BCBA or BCBA-D 
certificants identifying as Black, Indigenous, or people 
of color (Syed et al., 2023). The national conversation 
is going through a long-overdue shift on listening 
to the preferences people of color who represent 
almost half of the country's population. In response 
to this cultural shift, other fields have start to prioritize 
cultural responsiveness training for early professionals 
(Jernigan et al., 2016). The field of behavior analysis 
is just beginning to accomplish the same training for 
professionals implementing the science.

Current Recommendations 

Start with Self

The recommendation from numerous publications on 
building a culturally responsive repertoire is to begin by 
evaluating one’s own cultural background and biases 
(Arango & Lustig, 2022; Dennison et al., 2019; Fong et al., 
2016; Fong et al., 2017; Kirby et al., 2022; Lechago, 2022; 
Mathur & Rodriguez, 2021; Neely et al., 2020; Wright, 
2019). The new ethics code calls for practitioners 
to carefully evaluate their own cultural awareness 
before beginning a professional relationship by 
identifying areas of strength and opportunities for 
growth (BACB, 2020). Practitioners can evaluate their 
own competence by reflecting on interactions with 
families, determining the appropriateness of those 
interactions, and making decisions about whether 
the relationship is a good cultural fit or if a colleague 
might better serve the client (BACB, 2020). This might 
be done by taking notes on an interaction with a 
family following an intake meeting that describe 
language used during the interaction, reactions 
observed, or comments made by the family. These 
notes could be reviewed before the next interaction 
and modifications made based upon the family’s 
responses. A practitioner could review these 
notes with a mentor they rely on for developing a 
culturally responsive repertoire. Determining whether 
interactions are improving in terms of cultural 
responsiveness should be assessed by checking in 
with families and asking whether language used, 
family education strategies, and recommendations 
are in line with their preferences. This should be done 
frequently throughout a therapeutic relationship. 
Recognizing and acknowledging one’s own biases 
can aid in a practitioner’s understanding of how their 
own environment may affect their approach towards 
a clinical case. Reflecting on these biases can also help 
a practitioner see how their own circumstances differ 
from the circumstance of the family or client they are 
working with. Identifying biases could also include a 
practitioner covertly labeling any assumptions that 
are made before and after interactions with potential 
clients. For example, when first arriving to a family’s 
home, the practitioner can ask themselves how the 
neighborhood the client lives in, the vehicle they see 
in the driveway, or even the report written by the 
diagnosing physician is influencing their assumptions 
about a family. Tacting these assumptions and 
recognizing them as biases might lead to differences 
in overt behaviors displayed during interactions with 
the family. 

An evaluation of this type of bias might lead 
practitioners to create interventions that are more 
in line with a family’s cultural identification. In a brief 
example, a clinician who grew up eating dinner in a 
dining room, at a table with at least one other family 



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member, with sparse back and forth conversation 
might assume that a family’s goal of “eating a meal 
together” takes place in the family home in a similar 
manner. However, the family they are working with 
may have a full schedule and the ideal exemplar 
of eating a meal together for this family commonly 
resembles going to a busy restaurant, engaging in 
loud conversation, and laughing together at the end 
of the day. Mathur and Rodriguez (2021) warn that 
families might be hesitant to offer goals counter to 
the behavior analyst’s recommendations because 
the behavior analyst is seen as the “expert” and the 
family would not want to risk losing clinical support. 
A self-examination of bias could help the clinician 
create a protocol that, from its beginning, takes family 
preferences into consideration. Fong and colleagues 
(2016) eloquently outline ideas on how professionals 
can embark upon this process. A sampling of these 
ideas includes discussing diverse client interactions 
with mentors or in small professional groups to gain 
feedback. Fong and colleagues remind us that self-
reflection and talking about one’s own behavior 
can help bring awareness to interactions that may 
have been inappropriate. Fong and colleagues 
also emphasize the importance of being an active 
listener and recommend that, “practitioners hone 
their ability to attend closely to clients and self, in 
context” (p. 86). Gatzunis et al. (2022) provided similar 
recommendations to those supervising mentees of 
diverse cultural backgrounds. Gatzunis and colleagues 
offer a comprehensive checklist that supervisors 
can use for self-evaluation. The checklist, called the 
Culturally Responsive Supervision Self-Assessment 
(CRSS) Tool, reminds supervisors to self-reflect on how 
individual biases may influence interactions. The tool 
combines the cultural background of the supervisor, 
the supervisee, and the clients being served to make 
a respectful interaction for all parties more likely. The 
ubiquitous recommendation of self-reflection supports 
the idea that to truly learn about how other cultures 
might impact programming, one must first understand 
how their own background creates bias.

Creating Culturally Responsive Systems 

Several papers have emphasized the importance 
of beginning to teach cultural awareness at the 
inception of behavior analytic careers (e.g., Beaulieu 
et al., 2019; Fong et al., 2016; Fong et al., 2017; Mathur 
& Rodriguez, 2021; Najdowski et al., 2021). Training 
cultural responsiveness from the beginning of a 
behavior analyst’s familiarity with the field would 
support simultaneously learning the importance 
of cultural identity and that behavioral principles 
are universally applicable. As an example, an early 
career behavior analyst learning about functional-
assessment procedures while simultaneously being 
taught the importance of cultural considerations in 
assessment procedures (Dennison et al., 2019) would 

be better situated to choose an assessment the client is 
comfortable with. Initially teaching behavior principles 
through the lens of cultural humility could prepare 
practitioners to incorporate these considerations 
more readily into intervention decisions. 

Mathur and Rodriguez (2021) provide specific 
components that could be involved in the 
implementation of a culturally responsive curriculum. 
The curriculum outlines competencies that are specific 
to client interactions such as creating treatment goals 
as a result of collaboration with a family. Also included 
are repertoires that reach beyond the impact that 
a clinician can have on a single family. Mathur and 
Rodriguez (2021) suggest behavior analysts engage 
in educational events specifically focused on the 
cultures within their community. Further, actions 
to help develop equitable supports for individuals 
with disabilities within their community are outlined 
as competencies. These actions include outreach 
to local pediatricians, collecting data on referral 
demographics, and actively advocating for those 
experiencing oppression (Mathur & Rodriguez, 2021). 
The curriculum created by Mathur and Rodriguez 
was inspired through a review of similar curricula 
from other disciplines. The medical field, for example, 
has begun the process of evaluating the results of a 
culturally responsive curriculum specific to training 
of medical residents (Jernigan et al., 2016). Although 
there remains no empirically evaluated training 
on cultural responsiveness for behavior analytic 
practitioners (Lechago, 2022), it is encouraging to see 
that thoughtful consideration of cirricula components 
is beginning.  

Cultural Considerations in Supervisory Relationships 

Once a behavior analyst enters the workforce, the 
responsibility of continuing to develop a culturally 
aware skill set lies with the individual, their supervisors, 
mentors, and the organizations that employs them. 
Additionally, it is the supervisor’s responsibility to 
understand the differences between their own as well 
as their supervisee’s cultural backgrounds. Gatzunis 
and colleagues (2022) outlined the importance of 
culturally responsive supervision and developed the 
previously mentioned tool that could be used during 
a supervisory relationship to evaluate whether the 
guidance of the mentor is sensitive to the background 
of both the supervisee as well as the individuals 
receiving services. The tool incorporates ongoing 
evaluation throughout the supervisory relationship 
to detect changes in bias and culturally responsive 
behaviors (Gatzunis et al., 2022). As with the first 
recommendation, this tool begins with the supervisor’s 
self-evaluation of their own cultural background and 
how this evaluation could potentially affect services. 
The ethics code (BACB, 2020) also acknowledges the 
importance of cultural responsiveness in supervision 



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by outlining that supervisors evaluate their own scope 
of competence when supervising it is also required 
that supervisors incorporate topics related to diversity, 
equity, and inclusion into supervision experiences. 
Further, it is the supervisor’s responsibility to ensure 
that their mentees are familiar with the current 
ethical code (BACB, 2020). This holds the supervisor 
responsible for contributing to the development of 
their mentees own cultural awareness (BACB, 2020; 
Gatzunis et al., 2022). 

Guidance for Protocol and Assessment Development 

Guidance has also been given to practitioners in 
developing specific interventions that incorporate the 
cultural preferences of clients. Several commentaries 
begin by suggesting an open conversation and 
listening to individuals and the communities who 
support them throughout services (Beaulieu & 
Jimenez-Gomez, 2022; Kirby et al., 2022; Lechago et al., 
2022; Mathur & Rodriguez, 2021). Hayes and Toarmino 
(1995) describe the importance of understanding 
the functionality of behavior both from an individual 
as well as a community (i.e., cultural) perspective. 
Following information gathering, clinicians should 
ensure that the goals selected for intervention are 
aligned with the values of the client as well as their 
stakeholders and are appropriate given the client’s 
context (e.g., workplace, community, family dynamic; 
Fawcett, 1991). A clinician’s ability to collect this 
information will vary across the different skill sets of 
individuals being served. If a clinician is working with 
an individual with limited communication skills, specific 
assent procedures could be discussed with the family 
to ensure that client preferences are being prioritized 
during intervention. If a client or family disagrees 
with a clinician regarding the implementation of 
protocol that would be detrimental to the client’s 
ultimate goal, practitioners should take the time to 
discuss these contingencies collaboratively. In an 
example, if a client is hesitant to begin an intervention 
to decrease facial skin picking in public settings but 
has an ultimate goal of going on a few successful 
dates, the clinician could discuss the interaction 
between the proposed goal and the ultimate goal to 
give the client more context regarding the clinician’s 
recommendation. Beaulieu and colleagues (2022) 
reiterate the importance of considering the feasibility 
of the maintenance and generalization of skills within 
the client’s natural environment. Determining whether 
the program would sustain should be a key factor in 
considering whether it should be started. 

Implementing Culturally Responsive Strategies at an 
Organizational Level 

Fong and Tanaka (2013) provide focused 
recommendations for how behavior analytic 
organizations can support the effort to increase the 
cultural responsiveness of the field. These standards 

include practices to support the diversification of the 
work force by mentoring and supporting candidates 
from diverse backgrounds. Recommendations for 
workplace activities such as ongoing training and 
clearly stated goals surrounding culturally responsive 
efforts were suggested. One recommendation Fong 
and Tanaka provide that has been echoed through 
clinical and research publications (e.g., Brodhead et 
al., 2014; Fong et al., 2016; Jimenez-Gomez & Beaulieu, 
2022) is that demographic data surrounding the cultural 
and ethnic makeup of the individuals an organization 
serves are imperative to capture. Organizations should 
be thoughtful regarding the allocation of time and 
funds towards these initiatives, given their importance 
and the amount of time and effort that will go into 
creating systems-wide changes. Fong and Tanaka’s 
suggestion of creating and adhering to organization-
wide goals surrounding diversification and cultural 
education can help ensure that the time taken in the 
process of developing these strategies is not placed 
solely on the individual clinician. Fong and Tanaka’s 
recommendation to, “ensure that staff at all levels 
and across all disciplines receive ongoing education 
and training in culturally and linguistically appropriate 
service delivery” (p. 18) would mean a giant 
organizational shift for those who do not already have 
similar systems in place. However, organizations can 
follow Goldiamond’s (1974) advice, once again, and 
start with the current organizational repertoire to build 
towards an overall goal in incremental, meaningful 
steps. This could mean that an organization begins by 
adding culture-specific content/trainings to already 
scheduled meetings. After feedback is collected, 
the organizations could plan for future meeting time 
to increase the training opportunities for their staff. 
Providing staff with resources and support in this effort 
should be considered part of an organization’s long-
term continuing education commitment. 

A Call for Empirical Investigation

Getting Started

A decade has now passed since Fong and Tanaka’s 
(2013) call for building stronger cultural alliances 
through behavior analytic services. An empirical 
question that remains to be determined is how these 
recommendations are impacting the repertoire of 
today’s behavior analysts and the clients they serve. 
Research in this area will be difficult as the process of 
identifying and measuring relevant behavior change 
associated with the development of a culturally 
responsive repertoire can be a difficult undertaking 
(Mathur & Rodriguez, 2021). Is it possible to measure 
and capture the shifts in a bias? How can we ensure 
that the actions taken by practitioners are seen from 
the family’s perspectives as genuine, rather than just 
a box to be checked (Rohrer et al., 2021)? We might 
start with evaluating the suggestions provided in 



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the articles mentioned throughout this paper and 
determining those that make the strongest impact.

We can also examine the example of another current 
issue within behavior analysis that is interdependent 
to cultural humility, that of compassionate care 
(Lechago et al., 2022; Rohrer et al., 2021). Rohrer et al. 
(2021) summarized the status of the field of behavior 
analysis as it relates to compassionate care and 
suggested a checklist, called the Compassion and 
Collaboration Tool, that could be used in guiding 
practitioner behavior in this area. The Compassion 
and Collaboration Tool was informed by publications 
that taught compassionate care skills to those within 
health care and other human services fields. The 
checklist’s publication was followed by Rohrer and 
Weiss (2022) who evaluated whether these skills could 
be taught to pre-certification masters students. The 
researchers delivered behavioral skills training to 
teach different skill sets outlined by the Compassion 
and Collaboration Tool. These skill sets included basic 
skills (e.g., nodding while listening, providing a positive 
introduction at the beginning of the interaction), 
showing interest in the family (e.g., asking about 
preferences, incorporating the caregiver’s feedback 
into the intervention), and joining in with the family 
(e.g., providing empathy statements and statements 
that demonstrate the practitioner will join in the family 
on therapeutic efforts; Rohrer & Weiss, 2022). Rohrer 
and Weiss had only four participants, but the results 
showed excellent progress within a multiple baseline 
design across skill sets. This study set the stage for 
continued research within this and similar areas. The 
same type of work has just recently begun around 
cultural responsiveness, providing hope to potentially 
inspire researchers and encourage this line of work to 
gain momentum (Neely et al., 2020). 

Neely and colleagues (2020) conducted one of the 
first assessments of a culturally responsive curriculum 
implemented by educators in a classroom setting. The 
curriculum described observable actions a teacher 
could make to support a classroom’s inclusion of 
cultural differences. These components included 
environmental details such as displaying classroom 
rules in the primary languages of the students 
and using diverse representations of authors and 
individuals included in pictorial prompts. Additionally, 
teacher responses to students were evaluated as 
well as whether these responses were in the student’s 
primary language. A multiple-probe design evaluated 
the effects of training on the specific components of 
the curriculum. All teachers increased the percentage 
of curriculum components implemented in their 
classrooms following the training and satisfaction 
with curriculum implementation was generally high. 
Neely and colleagues' study serves as a good starting 
point for researchers to begin empirical evaluations 
using similar methods. Continued conversations and 
updated research methodology regarding culture 

will always be needed as cultures continually shift 
(Lechago, 2022). Commentaries and advice from 
experts in this domain should keep coming, but as it is 
generated, researchers should purposefully evaluate 
recommendations to guide and improve future efforts. 

Operationalizing and Measuring Success

Specific behavior change would be the goal of 
the aforementioned research, but how can it be 
determined that the time committed to this effort 
has made a difference? The ultimate indicator should 
be intervention sustainability. Families often have 
a variety of obligations within their daily lives and 
practitioners should make sure that an intervention is 
worth the response effort committed. If a family sees 
the value in the results of an intervention, it is aligned 
with their values, and able to be implemented with the 
resources they have available, the intervention is more 
likely to be sustained. Additionally, evaluation should 
frequently be conducted as to the acceptability of 
the procedures. Alai-Rosales et al. (2022) suggest that 
clinicians frequently ask themselves, “Do the people 
the clinician is working with feel happy about the 
progress that was made? Are the families involved 
and did they participate throughout the process?” (p. 
161). These questions asked throughout the duration 
of intervention can help guide the practitioner as to 
when reevaluation and adjustments are needed. 

To ensure that clinician and organization success 
in cultural responsiveness is not siloed to one 
demographic, several publications recommend 
categorizing social validity data collected according 
to the demographic data of clients (e.g., Beaulieu et 
al., 2019; Dennison et al., 2019; Lechago, 2022). Doing 
so would allow for satisfaction to be evaluated across 
client cultural identities to identify areas in which 
additional training may be needed. Data could also 
be collected on referrals from other providers or 
families. This data may be helpful in determining if 
families or providers of certain cultural backgrounds 
are recommending an organization’s services to others 
more or less often. An additional suggestion when 
conducting social validity surveys is to ensure that the 
questions asked are those that will inform clinicians 
with respect to cultural responsiveness. For example, 
asking questions such as, “Does this program reflect 
a goal that you and your family prioritizes?” or “Do 
you feel comfortable implementing all aspects of this 
program?” would be more beneficial in the evaluation 
of cultural responsiveness when compared to, “Are 
you satisfied with the level of behavior decrease/
increase?” These surveys should also be prioritized 
for translation to the family’s primary language. 
Families should be given opportunities within these 
surveys to anonymously reflect upon the clinician’s 
demonstration of respect for their preferences and 
culture. As previously mentioned, specific behavior 
change to support cultural responsiveness is a good 



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start, but not the end goal. The goal of all services should 
be to make a socially valid change. Families who feel 
a practitioner has taken the time to understand their 
preferences and values are more likely to continue with 
implementation of recommendations (Beach et al., 
2006). Services that incorporate culturally responsive 
practices give the best chance for family satisfaction 
and sustained behavior change (Jimenez-Gomez & 
Beaulieu, 2022).

Guidance for Practitioners

The articles mentioned throughout this paper offer a 
variety of methods that could be used as guidance 
in developing a culturally responsive repertoire. When 
combining ideas from the foundation of the field of 
behavior analysis with the current theme of cultural 
consideration, five themes emerge that practitioners 
should consider as they embark on the process. 

Be a Behaviorist

The first recommendation is that the guidance from 
a behavior analyst must follow the principles of 
the science. Above all, it the duty of practitioners to 
adhere to the principles of behavior analysis and to be 
effective (Baer et al., 1968; Dennison et al., 2019; Kirby 
et al., 2022). This does not mean that benign non-
behavior analytic recommendations are not tolerated, 
but that the practitioner is a behavior scientist with 
respect to their careful evaluation (Bowman et al., 
2021; Newhouse-Oisten et al., 2017). Pseudoscientific 
methods are commonly found among suggested 
interventions designed to support individuals 
diagnosed with autism spectrum disorder (Normand, 
2008; Travers et al., 2016). Normand (2008) describes 
the importance of being skeptical in the evaluations 
of interventions suggested or preferred by a family. 
Skepticism, in this sense, means carefully considering 
the research supporting suggested interventions 
and evaluating those interventions in a systematic 
way (Normand, 2008). Travers and colleagues (2016) 
describe skepticism as, “a repertoire of behavior that 
is developed gradually and in lockstep with scientific 
literacy” (p. 268). Behavior analysts should listen to the 
preferences and suggestions of families from varying 
cultures, but also be skeptical in their acceptance and 
application of these recommendations. 

 There are several publications that offer guidance 
in evaluating non-behavioral treatment preferences 
expressed by families. Bowman and colleagues (2021) 
provide standards for transdisciplinary collaboration 
that include actions such acknowledging and 
avoiding pseudoscientific suggestions. Newhouse-
Oisten et al. (2017) guides practitioners through an 
ethical decision-making matrix that evaluates the 
use of evidence-based and non-evidence-based 
treatments. Brodhead and colleagues (2015) highlight 
the importance of translating recommendations from 

parents and colleagues to the behavioral principles 
that might make up the intervention. A translation to 
behavioral principles can allow the behavior analyst 
to better understand the variables that could affect 
behavior. Using this approach provides a behavioral 
lens for evaluating recommendations suggested by 
families and others. This is the lens through which all 
additional recommendations should filter. 

Be Flexible

Thanks to almost decades of research, there are a 
multitude of options for the selection of procedures 
that utilize behavior analytic principles. Sticking 
to only a prescribed way to conduct a specific 
intervention is not a practice that reflects cultural 
responsiveness. Families will rarely be familiar with 
the behavior analytic literature, and their confidence 
in the field’s effectiveness will likely not be as strong 
as their practitioners' (Rosenberg & Schwartz, 2019). 
Competent professionals should also be comfortable 
in evaluating the work of another discipline through 
a behavioral lens as previously mentioned. This is, 
no doubt, a skill set that will need to be honed. The 
translation and evaluation of procedures that may 
not be well established within the behavioral literature 
could go a long way in demonstrating to a family that 
their recommendations are taken seriously (Brodhead 
et al., 2015; Jimenez-Gomez & Beaulieu, 2022). Bowman 
and colleagues (2021) provide general guidance in 
this area and outline that overall, treatments to be 
implemented, “do not put the client in any danger 
and will not cause harm”, “are empirically supported,”, 
and “are effective” (p. 1201). Developing a repertoire 
for evaluating and translating the research of other 
disciplines could help increase the flexibility of 
practitioners in collaborative intervention efforts with 
families. 

The suggestion of flexibility might seem antithesis to 
what the research supports. After all, some of the most 
well-regarded behavior analytic publications are 
those that suggest specific decision-making models 
that guide practitioners to select interventions given 
specific contexts (Geiger et al., 2010). This does not 
mean that these tools are obsolete when working 
with families with different cultural backgrounds. 
Rather, when using them, practitioners should overlay 
a family’s values and preferences onto the decision 
making matrices. Preferably, a practitioner could 
conduct this decision-making process with the 
family to make a collaborative decision regarding 
protocol implementation (Geiger et al., 2010). This 
will help ensure the intervention not only reflects the 
clinician’s observations and recommendations but 
also those variables that are important in sustaining 
the intervention in the client’s natural environment.



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Be Humble

In the effort of increasing cultural awareness, 
mistakes will be made and each of them is a learning 
opportunity. Neuringer (1991) gave the first guidance 
to the field of behavior analysis in the importance of 
professional humility. Neuringer reminds the field that 
behavior analysts should be comfortable admitting 
and correcting mistakes. A humble behaviorist 
is one that admits ignorance, and this should be 
applied within the context of cultural humility as well 
(Neuringer, 1991). Practitioners that adopt a position 
of humility will help to advance the field and can aid 
in the dissemination of the science to more diverse 
communities (Kirby et al., 2022). When working with 
a family who offers a suggestion a practitioner is 
unfamiliar with, they should admit the limitation in 
knowledge (Kirby et al., 2022). An appropriate response 
to the family might be “I’m not well-versed in that. Let 
me do some research and get back to you.”

Taking a truly scientific stance embraces the concept 
that knowledge is provisional, which is also the case 
with cultural knowledge (Neurenger, 1991). As Lechago 
(2022) describes, “culturally responsive behaviors must 
be trained such that they are sensitive to the constantly 
changing contingencies and interactions within and 
across the multiple consumers that we serve” (p. 15). A 
culture that a practitioner thought they were familiar 
with might present differently across different families, 
leading an action to cause offense. This means that 
the ultimate goal is not to fully understand a culture, 
but to be good at graciously admitting mistakes when 
they occur and acting to correct them. 

Be Brave 

Conversations surrounding cultural preferences 
might initially be awkward for a clinician as they first 
start to develop their own repertoires. It is important 
that the clinician weighs the importance of these 
conversations with the temporary discomfort of 
having them. Dennison and colleagues (2019) make a 
wonderful suggestion to take time and talk about past 
experiences and hardships that the family has faced 
as intervention begins. If this type of conversation 
seems awkward or disingenuous at first, role play 
with a colleague and solicit feedback on questions or 
comments that came across inappropriately. Above 
all, behavior cannot be shaped if it is not emitted. 
Clinicians cannot learn from mistakes that they were 
too worried to make. It may be helpful to solicit the 
support of a supervisor or colleague when these types 
of conversation are upcoming and to let them know 
the conversation is happening. This would allow the 
supervisor to hold the practitioner accountable for 
having the conversation and reporting back regarding 
how it went. When beginning these conversations, 
take the advice of Alai-Rosales et al. (2022) and “do 
the best you can with great care” (p. 159).

Commit Time to the Effort 

Many have suggested making efforts to understand 
the diverse cultural backgrounds of families that will be 
receiving services (e.g., Arango and Lustig, 2022; BACB, 
2020; Dennison et al., 2019; Fong et al., 2016), which 
has now been formally incorporated in the updated 
ethics code (BACB, 2020). This type of activity might 
not come naturally as our environments generally 
support the perpetuation of the cultures of which 
we are a member (Miller et al., 2019). Machalicek 
et al. (2021) describes the importance of putting in 
time and completing measurable activities to begin 
engaging with different cultures. This could seem like 
a daunting task for practitioners with full caseloads 
and little personal time, but Machalicek et al. give 
recommendations for small tasks that can be built 
upon to make meaningful changes. Incorporating 
culturally relevant topics into supervision meetings, 
listening to podcasts, reading books by authors of a 
culture that differs from one’s own, or following social 
media accounts that focus on issues in diversity are 
just a few suggestions that could be incorporated 
into a practitioner’s busy schedule (Machalicek et 
al., 2021). To say that the lives of practitioners are 
busy is an understatement. The idea of finding time 
for this type of activity might seem difficult, but it is 
necessary. Additionally, organizations that employ 
behavior analysts should take time to prioritize 
this type of training and self-reflection. Trainings 
could be offered that educate interventionists and 
supervisors regarding the unique cultural landscape 
of a community where a clinic is located. A standing 
agenda item in supervision meetings could be to 
discuss the biases that a clinician identified during 
sessions that week. Larger companies could identify 
experts or members of specific cultures who are 
available to review protocol development. Time 
during parent training activities could be dedicated 
to talking with families about family background, 
previous therapy experiences, or how they have 
used the procedures that week. These are just a few 
ideas that might help practitioners incorporate the 
development of this repertoire within already existing 
professional activities.

Conclusion

Those who practice behavior analysis compromise 
culture that is uniquely its own (Glenn, 1993). Just as 
an alumni group, members of the same church, or 
members of a specific community would conduct 
themselves when around their own members, so too 
do behavior analysts. Different cultures are not always 
siloed and must work together towards common goals. 
In this way, the culture of behavior analysis interacts 
with the cultures of the clients that they serve. It is the 
behaviorist’s responsibility, not the families, to make 
changes to allow for behavior analysis to fit into each 



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family’s culture. It is understood that the best way to 
establish lasting change is to build from an already 
existing repertoire, and a family’s culture is the place 
to start and learn from (Goldiamond, 1974). 

For a young field, behavior analysis has come far but 
also has much more work ahead of it. Many of the 
research ideas presented previously are already in 
progress by colleagues, meaning that the empirical 
support for culturally responsive recommendations is 
well on its way. Vargas (2022), summarizing Skinner, 
suggests that “a culture increases its survival when it is 
sensitive to collateral and deferred effects” (p. 8). The 
satisfaction of those who experience intervention are 
the field’s collateral effects. It is the incorporation of 
the cultural preferences of others that will help bolster 
the acceptance of applied behavior analysis and 
solidify its survival. 

Acknowledgement

Sarah would like to thank Dr. Noor Syed, Meaghan 
Kantrowitz, and Gina Cross for their thoughtful 
comments on early versions of this manuscript. Given 
the topic of this paper, she would like to disclose the 
identities that have influenced her behavior as a 
practitioner. Sarah was born and raised in the southern 
United States and currently resides in Texas. She 
identifies as Christian and White. She has been in the 
field of behavior analysis for 14 years and practiced as 
a practitioner for 9. 

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