PM-03-01-0-03-007-Foreword


 

 
Foreword 

Regional idiosyncrasies of international business are recognized in both Central 
and Eastern Europe (CEE) and South-East Europe (SEE) countries. There is 
a theoretical and empirical gap in the literature, however, which is bridged by this 
thematic volume. It is important that the possibilities, which are created for busi-
nesses in the region of CEE and SEE, became fully utilized. 

This volume presents current research findings from different parts of Europe 
making a valuable polyphonic contribution to the puzzle of both regional business 
and international business nexus. It contains 13 papers grouped in two parts. The 
first one is dedicated to general issues such as business environment and entrepre-
neurial challenges, while the second part discusses specific industries and trends. 

This volume attempts to integrate general theory and empirics of specific in-
dustries and trends. The theory of business environment and entrepreneurial chal-
lenges focuses on economic determinates of entrepreneurial orientation in interna-
tional business, while analysis of specific industries and trends deals with the 
dynamic evolution of comparative advantage and the consequences of interna-
tional trade. In the light of dual focus of this study, we believe that it will be of 
interest both to business analysts and to international economists concerned with 
the evolution of trading patterns. Individual authors and the editors hope that 
readers will appreciate the work assembled here and that it will encourage further 
interests in these issues within the scope of CEE and SEE. 
 
 

 
Krzysztof Wach 

Blaženka Knežević 
Nika Šimurina 

 
Kraków – Zagreb, March 2017