7 _16-07_ - RAIMI


 

INDIGENOUS ENTREPRENEURS AND 
BATTLE FOR COMPETITIVE EDGE WITH 

MULTINATIONAL CORPORATIONS IN 

 
 

Received: August 3, 2015         Accepted: 
 
 
 

 
This paper examines the plight of indigenous entrepreneurs and their battle for competitive 
edge with the Multinational Corporations in Nigeria. The research method is qualitative and 
analytical relying on previous scholarly works on this subject. The sourced data were 
analysed using critical discourse analysis. The authors found modernity theory most 
appropriate to underpin this study. The finding indicates that indigenous entrepreneurs lost 
competitive edge because of unequal balance of power with MNCs linked to lack of advanced 
technologies, poor managerial knowledge, low international social networks and inadequate 
institutional support from the government. The paper concludes that for indigenous 
entrepreneurs to regain its competitive edge with MNCs, the issues of advanced technologies, 
managerial knowledge, international social networks and institutional support must be 
addressed by the policymakers
 
Keywords: Competitive Edge
 
 
1. Introduction 
Nigeria is a populous country in Africa, accounting for about 47 percent of West Africa’s 
population, with a growth rate of 2.4 

International Journal of Economic Behavior, vol 
 

INDIGENOUS ENTREPRENEURS AND 
BATTLE FOR COMPETITIVE EDGE WITH 

MULTINATIONAL CORPORATIONS IN 

LUKMAN RAIMI
De Montfort University, Leicester, UK 

MOSHOOD ADENIJI 
 University of University of Keele, UK

MORUFU OLADIMEJI 
Yaba College of Technology

BOLAJI M. 
Yaba College of Technology, Lagos. Nigeria

 
Accepted: January 15, 2016          Online Published: 

Abstract 

This paper examines the plight of indigenous entrepreneurs and their battle for competitive 
edge with the Multinational Corporations in Nigeria. The research method is qualitative and 

ous scholarly works on this subject. The sourced data were 
analysed using critical discourse analysis. The authors found modernity theory most 
appropriate to underpin this study. The finding indicates that indigenous entrepreneurs lost 

ause of unequal balance of power with MNCs linked to lack of advanced 
technologies, poor managerial knowledge, low international social networks and inadequate 
institutional support from the government. The paper concludes that for indigenous 

to regain its competitive edge with MNCs, the issues of advanced technologies, 
managerial knowledge, international social networks and institutional support must be 
addressed by the policymakers. 

Competitive Edge; Indigenous Entrepreneurs; Multinational Corporations

Nigeria is a populous country in Africa, accounting for about 47 percent of West Africa’s 
population, with a growth rate of 2.4 percent per annum (Ukaejiofo, 2010; Raimi, Shokunbi 

International Journal of Economic Behavior, vol 6, n. 1, pp. 85-9

85 

 
INDIGENOUS ENTREPRENEURS AND 

BATTLE FOR COMPETITIVE EDGE WITH 
MULTINATIONAL CORPORATIONS IN 

NIGERIA 
 

LUKMAN RAIMI 
De Montfort University, Leicester, UK  

 

MOSHOOD ADENIJI BELLO 
University of Keele, UK 

 

MORUFU OLADIMEJI SHOKUNBI 
Yaba College of Technology, Lagos, Nigeria 

 
BOLAJI M. COLE  

Yaba College of Technology, Lagos. Nigeria 
 

Online Published: June 22, 2016 

This paper examines the plight of indigenous entrepreneurs and their battle for competitive 
edge with the Multinational Corporations in Nigeria. The research method is qualitative and 

ous scholarly works on this subject. The sourced data were 
analysed using critical discourse analysis. The authors found modernity theory most 
appropriate to underpin this study. The finding indicates that indigenous entrepreneurs lost 

ause of unequal balance of power with MNCs linked to lack of advanced 
technologies, poor managerial knowledge, low international social networks and inadequate 
institutional support from the government. The paper concludes that for indigenous 

to regain its competitive edge with MNCs, the issues of advanced technologies, 
managerial knowledge, international social networks and institutional support must be 

Multinational Corporations. 

Nigeria is a populous country in Africa, accounting for about 47 percent of West Africa’s 
percent per annum (Ukaejiofo, 2010; Raimi, Shokunbi 

96, 2016 



86 

 

and Peluola; 2012). Presently, Nigeria’s population stood at 170,123,740 million (Central 
Intelligence Agency Factbook, 2011). Investment is encouraged as there are several incentives 
and opportunities for perspective local and foreign investors (Nigerian Investment Promotion 
Commission, 2013).  Official data indicate that the micro, small and medium enterprises 
(MSMEs) sub-sector constitutes over 95% of the nation’s enterprises and proudly accounts 
for over 50% of formal employment (Alkali, 2008).  

The country’s sound economic foundation was laid by the indigenous entrepreneurs at 
pre and post-independence era. It is therefore worthwhile investigating what accounted for the 
loss of competitive edge by indigenous entrepreneurs to multinational companies (MNCs) in 
Nigeria. 

Indigenous entrepreneurship (IE, henceforth) is an emerging field of research which 
requires rigorous conceptual, theoretical and empirical studies from multidisciplinary lenses. 
Studies have shown that IE leverage on cultural networks of shared language, family 
connections, affiliation and communal social capital. Furthermore, the indigenous people in 
most regions of the world have created jobs; stimulate wealth creation and open-up export 
markets while retaining their cultural age-long cultural norms and traditions (Ashoka, 2014). 
From the foregoing, it could be inferred that social norms and cultural factors influence the 
nature, governance and management structures of indigenous enterprises (Bruton et al; 2008; 
Frederick and Foley, 2006; Lee-Ross and Mitchell, 2007; Rehn and Talaas, 2004; Peredo, et 
al, 2004; Banerjee and Tedmanson, 2007). These socio-cultural factors that have played 
significant role in the accomplishments IE in the past have now waned. What could be 
responsible for this? To reconnect with the past, governments and institutional bodies are 
deliberately promoting indigenous and mainstream entrepreneurs.  

In Nigeria, the contributions of indigenous nationalities like the Yorubas in western 
Nigeria, Igbo in eastern Nigeria and Hausa-Fulani in northern Nigeria to entrepreneurship 
have been well documented in books of history. To these three groups, entrepreneurship is a 
culture and habit transferred from one generation to another (Raimi et al., 2012). Before the 
advent of colonial administration and emergence of MNCs, the Yoruba and Hausa indigenous 
groups were great entrepreneurs and small business owners in their respective regions. 
Among the Yoruba, the Maiyegun and Agbekoya farming communities were prominent in the 
south and east of Ibadan (Eades, 1980).  The Igbos are globally recognized for their culture of 
entrepreneurship and enterprise development (Dana, 1995; Gabadeen and Raimi, 2012). The 
Hausa-Fulani communities are masters of the caravan trade and cattle-rearing. 

Furthermore, Igbo, Yoruba and Hausa-Fulani indigenous entrepreneurs provided the 
platform on which the Nigerian economy prospered before colonialism and after colonialism. 
They were involved in artisanship, food processing, crafts, farming and merchandising. Those 
within the production line produced physical goods and sold the surplus goods to near and 
distant communities (Raimi, et al., 2010). However, the emergence of MNCs with their 
sophisticated business antics and foreign capital change the pendulum in their favour and 
consistently reduced the role of indigenous entrepreneurship in Nigeria.  

Based on the foregoing, the purpose of this paper is to examine the plight of indigenous 
entrepreneurs and their battle for competitive edge with the Multinational Corporations in 
Nigeria. Apart from the introduction Section 1 above, there are five sections in this paper. 
Section 2 focuses on conceptual issues on indigenous entrepreneurship. Section 3 discusses 
the methodology with justification. Section 4 presents the findings from the critical discourse. 
Section 5 concludes with research implication and suggestion for future research.  

 

2. Conceptual Issue and Theoretical Framework 
The mainstream entrepreneurship is viewed as a resource-based process exploited by 
individuals as business opportunities for the creation and nurturing of new businesses in 



 

enabling market (Baliamoune
entrepreneurship has a distinct and specific socio
indigenous entrepreneurship therefore, it is necessary to ask: What is indigenous 
entrepreneurship? Hindle and Lansdowne (2005) define IE simply as the process of creatin
managing and developing new commercial enterprises or ventures by indigenous people or 
communities. The definition emphasises three key points 
development of new ventures” 
entrepreneurial ventures (commercial or social enterprises) owned and managed by family 
members of ethnic nationalities or indigenous communities known with certain cultural 
orientations (Berkes and Adhikari, 2005). Put differently, IE
entrepreneurship is a set of cultural values
attention and research focused on indigenous people/entrepreneurs and the need to revive 
indigenous entrepreneurship? 

Indigenous peoples and their plights in entreprene
community because they constitute about 5 percent of the world’s population. Pathetically, 
when summed up they are one
poor, marginalized, and vulnerable (Ash
suffer lower education levels, and poor health (Peredo et al., 2004). 

From the conceptualisation of IE,
indigenous entrepreneurs is a hegemonic issue; hence
called Modernisation Theory provides theoretical underpinning for the discourse. 
Modernisation theory is a framework for explaining transitional phases of societal 
development from traditional society (pre
1993; Pursiainen, 2012). The theory views 
stages. For traditional societies to experience development and progress they must pass 
through certain stages that will eventuall
Peredo, et al., 2004). Modernisation theory in its discourse makes use of structural processes 
terms like urbanisation, demographic development, improved living standards, 
industrialization, enhancement o
advancement (Pursiainen, 2012). 

The proponents of modernisation theory therefore situate ‘modernisation and 
development’ on the same pedestal and are synonymous terms. Andorka (1993:317) provide 
reason for the link, that within the modernisation theoretical perspective, a society is 
described as modern or modernized, when five processes are identified. These include: 
structural changes, improvement in living standards of the people, development of a
system; embedment of democracy (democratization) and development of modern values and 
norms.  When the theory is applied to the theme of this paper, the implication is that MNCs 
are products of modernisation and progressive society; hence they hav
modernity, which gave them competitive edge over IE structurally and functionally. The IEs 
on the other hand are still operating within the framework of traditional institutions, social 
network, age long traditional culture, old soc
described as hindrance to progress in the modern times (Peredo, et al., 2004). 

To enhance their economic visibility and competitiveness in the Nigerian business 
environment, there is need for IE to transit f
underpin their present operations to modern practices and standards which are the core values 
of the MNCs. Figure 1 theorizes the rational for wide gap or competitive edge between MNCs 
and IE. The gap is historical; while the MNCs operate with modern values and standards, the 
IE operate based on inherited traditional values and norms handed over by previous 
generations. From Figure 1, the competitive edge of MNCs manifests in three ways: 

 

enabling market (Baliamoune-Lutz, 2007). However, IE compared with the mainstream 
ntrepreneurship has a distinct and specific socio-cultural connotation. To understand 

indigenous entrepreneurship therefore, it is necessary to ask: What is indigenous 
entrepreneurship? Hindle and Lansdowne (2005) define IE simply as the process of creatin
managing and developing new commercial enterprises or ventures by indigenous people or 
communities. The definition emphasises three key points “creation, management and 
development of new ventures” (p.133). IE therefore describes a peculiar form of 

epreneurial ventures (commercial or social enterprises) owned and managed by family 
members of ethnic nationalities or indigenous communities known with certain cultural 
orientations (Berkes and Adhikari, 2005). Put differently, IE unlike the general 

a set of cultural values-based behaviours (Dana, 2006).  Why has global 
attention and research focused on indigenous people/entrepreneurs and the need to revive 
indigenous entrepreneurship?  

Indigenous peoples and their plights in entrepreneurship are important to the global 
community because they constitute about 5 percent of the world’s population. Pathetically, 
when summed up they are one-third of the world’s 900 million people described as extremely 
poor, marginalized, and vulnerable (Ashoka, 2014). Apart from pang of poverty, they also 
suffer lower education levels, and poor health (Peredo et al., 2004).  

From the conceptualisation of IE, the battle for competitive edge between MNCs and 
indigenous entrepreneurs is a hegemonic issue; hence a strand of political economy theory 
called Modernisation Theory provides theoretical underpinning for the discourse. 
Modernisation theory is a framework for explaining transitional phases of societal 
development from traditional society (pre-modern era) to more advanced society (

The theory views development as a continuum of passing phases and 
stages. For traditional societies to experience development and progress they must pass 
through certain stages that will eventually take them to modernity (Crewe and Harrison, 1998; 
Peredo, et al., 2004). Modernisation theory in its discourse makes use of structural processes 
terms like urbanisation, demographic development, improved living standards, 
industrialization, enhancement of welfare system and other terms that connote progressive 
advancement (Pursiainen, 2012).  

The proponents of modernisation theory therefore situate ‘modernisation and 
development’ on the same pedestal and are synonymous terms. Andorka (1993:317) provide 

ason for the link, that within the modernisation theoretical perspective, a society is 
described as modern or modernized, when five processes are identified. These include: 
structural changes, improvement in living standards of the people, development of a
system; embedment of democracy (democratization) and development of modern values and 
norms.  When the theory is applied to the theme of this paper, the implication is that MNCs 
are products of modernisation and progressive society; hence they have all the requisites of 
modernity, which gave them competitive edge over IE structurally and functionally. The IEs 
on the other hand are still operating within the framework of traditional institutions, social 
network, age long traditional culture, old social norms and diverse languages which have been 
described as hindrance to progress in the modern times (Peredo, et al., 2004). 

To enhance their economic visibility and competitiveness in the Nigerian business 
environment, there is need for IE to transit from traditional practices and standards which 
underpin their present operations to modern practices and standards which are the core values 

1 theorizes the rational for wide gap or competitive edge between MNCs 
ical; while the MNCs operate with modern values and standards, the 

IE operate based on inherited traditional values and norms handed over by previous 
generations. From Figure 1, the competitive edge of MNCs manifests in three ways: 

87 

Lutz, 2007). However, IE compared with the mainstream 
cultural connotation. To understand 

indigenous entrepreneurship therefore, it is necessary to ask: What is indigenous 
entrepreneurship? Hindle and Lansdowne (2005) define IE simply as the process of creating, 
managing and developing new commercial enterprises or ventures by indigenous people or 

“creation, management and 
(p.133). IE therefore describes a peculiar form of 

epreneurial ventures (commercial or social enterprises) owned and managed by family 
members of ethnic nationalities or indigenous communities known with certain cultural 

unlike the general 
based behaviours (Dana, 2006).  Why has global 

attention and research focused on indigenous people/entrepreneurs and the need to revive 

urship are important to the global 
community because they constitute about 5 percent of the world’s population. Pathetically, 

third of the world’s 900 million people described as extremely 
oka, 2014). Apart from pang of poverty, they also 

the battle for competitive edge between MNCs and 
a strand of political economy theory 

called Modernisation Theory provides theoretical underpinning for the discourse. 
Modernisation theory is a framework for explaining transitional phases of societal 

to more advanced society (Andorka, 
development as a continuum of passing phases and 

stages. For traditional societies to experience development and progress they must pass 
y take them to modernity (Crewe and Harrison, 1998; 

Peredo, et al., 2004). Modernisation theory in its discourse makes use of structural processes 
terms like urbanisation, demographic development, improved living standards, 

f welfare system and other terms that connote progressive 

The proponents of modernisation theory therefore situate ‘modernisation and 
development’ on the same pedestal and are synonymous terms. Andorka (1993:317) provide 

ason for the link, that within the modernisation theoretical perspective, a society is 
described as modern or modernized, when five processes are identified. These include: 
structural changes, improvement in living standards of the people, development of a welfare 
system; embedment of democracy (democratization) and development of modern values and 
norms.  When the theory is applied to the theme of this paper, the implication is that MNCs 

e all the requisites of 
modernity, which gave them competitive edge over IE structurally and functionally. The IEs 
on the other hand are still operating within the framework of traditional institutions, social 

ial norms and diverse languages which have been 
described as hindrance to progress in the modern times (Peredo, et al., 2004).  

To enhance their economic visibility and competitiveness in the Nigerian business 
rom traditional practices and standards which 

underpin their present operations to modern practices and standards which are the core values 
1 theorizes the rational for wide gap or competitive edge between MNCs 

ical; while the MNCs operate with modern values and standards, the 
IE operate based on inherited traditional values and norms handed over by previous 
generations. From Figure 1, the competitive edge of MNCs manifests in three ways: 



88 

 

deployment of advanced technology, managerial knowledge and international social 
networks.  

 
Figure 1 – Theoretical framework 

 
Source: Raimi et al., 2010. 

 
3. Methodology  
The paper adopts the qualitative research method relying on documentary sources and journal 
articles on the subject. The sourced data were analysed using critical discourse analysis 
(CDA). The CDA as a form of discourse analysis examines how phenomenal issues like 
social power or hegemony, dominance, inequalities and other vital constructs are used and 
contested within socio-political contexts (Van Dijk, 2001; Mason, 2012; Fairclough, 
Mulderrig and Wodak, 2011). The CDA is appropriate because indigenous entrepreneurship 
has become a registered language in social discourse and indigenous entrepreneurs have 
suffered economic abuse and deprivation from MNCs.  

 
4. Findings and Discussions 
Critical review of the literature unveil the following findings as the exploits of indigenous 
entrepreneurs and the external and internal factors that precipitated loss of competitive edge to 
MNCs. 

 

4.1. Exploits of Yoruba, Igbo and Hausa-Fulani 
For the Yoruba ingenuous entrepreneurs, historical account by Olalere (2013) revealed that 
200 years before independence, the Yoruba people from Oyo, Saki, Ogbomoso Ilorin, Igboho 
and other groups had recorded landmark achievements in entrepreneurship in their local 
communities. With time, they extended their social networks to Gold Coast (now Ghana) and 
other parts of Africa because they identified economic opportunities beyond the shores of 
Nigeria.  

The major merchandises they traded were assorted clothes, hard wares, kola nuts, dried 
pepper, motor cycle or bicycle parts and locally manufactured equipment and household 
utensils. In Ghana, the Yorubas as a group were formidable and united; they rented a third of 
the 700 stalls and built additional 200 to fortify their businesses. Yoruba people had the credit 
before the British to explore Ghana for other Nigerians. Yoruba impacted on social and 
spiritual wellbeing of Ghana, as accomplished entrepreneurs they built schools, houses and 



 

religious centres in their communities in Ghana. Some of their self
institutions survived till today in places like Suhum, Secondi
Koforidua et cetera. 

The indigenous Igbo entrepr
ingenuities and creativities. They are risk takers and adventurists. These qualities took them to 
greater height before the Nigerian Civil war, which eroded significantly their 
accomplishments. The Igbo 
efficiently to their advantage.  Even contemporary studies acknowledge the important of 
ethnic businesses as priceless assets which “facilitate the exchange of inputs critical to global 
capitalism - finance, technical 
2003:102). In addition, Achebe (2012) explained that Igbos were outstanding entrepreneurs 
and had competitive edge in entrepreneurship because they had the abilities to grab 
environmental opportunities that came their way because their culture placed emphasis on 
change (adaptability), individualism (self
democratic values) traits that the ethnic group has a competitive edge and ability to grab 
environmental opportunities that come their way.

The Hausa-Fulani people had positive records in entrepreneurship at pre and post
independence era. Their caravan trade carried livestock, salts, leather products and textiles for 
sale to people from other regio
level of regional trade relations, the Hausa
till date because the southern parts were geographically unsuitable to stock breeding (de Haan 
and van Ufford, 1999; Folami and Akoko, 2010). 

Kerven (1992) explained that the Hausa
trade in West Africa, a role they shared with only the Dyula traders. They traded with the 
Ashante in Ghana, and their caravan chai
Kankan in north-east Guinea. In the present day Nigeria, the Hausa
cultivators and livestock producers (Folami and Akoko, 2010). The exploits of Hausa
people is largely shaped by a number of “cultural, attitudinal, and performative indicators” 
which are believed to have strengthen what has come to be known as Hausa identity (Ochonu, 
2008). Pierce (2005) had alluded to similar viewpoints that Hausa identity could be described 
as a distinct ways of making a living and lifestyle generally. 

The facts that have emerged from the critical discourse is that the three indigenous ethnic 
groups were successful entrepreneurs because they had good knowledge about their 
environment, strong social networks based on family ties and cultural norms, willingness to 
undertake risk and strategic migration for opportunity seeking.  In spite of these strengths they 
lost completive edge to MNCs. Why? The next section unveils the factors. 

 
4.2 . External Factors affecting Indigenous Entrepreneurship
Technology and Managerial Knowledge:
enterprises are technologically advanced, manufacturing
higher capacities than indigenous c
entrepreneurs still rely on traditional knowledge, local technology and socio
for running their enterprises, whereas access to advanced technology and managerial 
knowledge are critical factors that gave MNCs and retuning entrepreneurs leverage in 
emerging economies (Dai and Liu, 2009). Even economic theory acknowledges the advantage 
of technology as catalyst of innovation and creativity which stimulate entrepreneurial activity 
(Schumpeter, 1950).  

Managerial knowledge enhances understanding of the complexities of global business 
operations, the characteristics of foreign markets, the business climate and cultural patterns 

 

religious centres in their communities in Ghana. Some of their self
institutions survived till today in places like Suhum, Secondi-Takoradi, Tarkwa, Kumasi and 

The indigenous Igbo entrepreneurs are also known for their passion for business, 
ingenuities and creativities. They are risk takers and adventurists. These qualities took them to 
greater height before the Nigerian Civil war, which eroded significantly their 

 entrepreneurs used their ethnic networks effectively and 
efficiently to their advantage.  Even contemporary studies acknowledge the important of 
ethnic businesses as priceless assets which “facilitate the exchange of inputs critical to global 

finance, technical knowledge, and marketing information” (Bräutigam, 
2003:102). In addition, Achebe (2012) explained that Igbos were outstanding entrepreneurs 
and had competitive edge in entrepreneurship because they had the abilities to grab 

l opportunities that came their way because their culture placed emphasis on 
change (adaptability), individualism (self-confidence) and competitiveness (

traits that the ethnic group has a competitive edge and ability to grab 
ironmental opportunities that come their way. 

Fulani people had positive records in entrepreneurship at pre and post
independence era. Their caravan trade carried livestock, salts, leather products and textiles for 
sale to people from other regions (Norris 1984; de Haan and van Ufford, 1999). Even at the 
level of regional trade relations, the Hausa-Fulani had competitive edge on livestock rearing 
till date because the southern parts were geographically unsuitable to stock breeding (de Haan 

Ufford, 1999; Folami and Akoko, 2010).  
Kerven (1992) explained that the Hausa-Fulani communities monopolised long distance 

trade in West Africa, a role they shared with only the Dyula traders. They traded with the 
Ashante in Ghana, and their caravan chain extended to present-day Benin Republic, Togo and 

east Guinea. In the present day Nigeria, the Hausa-
cultivators and livestock producers (Folami and Akoko, 2010). The exploits of Hausa

a number of “cultural, attitudinal, and performative indicators” 
which are believed to have strengthen what has come to be known as Hausa identity (Ochonu, 
2008). Pierce (2005) had alluded to similar viewpoints that Hausa identity could be described 

istinct ways of making a living and lifestyle generally.  
The facts that have emerged from the critical discourse is that the three indigenous ethnic 

groups were successful entrepreneurs because they had good knowledge about their 
l networks based on family ties and cultural norms, willingness to 

undertake risk and strategic migration for opportunity seeking.  In spite of these strengths they 
lost completive edge to MNCs. Why? The next section unveils the factors. 

Factors affecting Indigenous Entrepreneurship 
Technology and Managerial Knowledge: MNCs maintained competitive edge because their 
enterprises are technologically advanced, manufacturing-oriented, and mining
higher capacities than indigenous companies (Malgwi et al., 2006). Whereas, the indigenous 
entrepreneurs still rely on traditional knowledge, local technology and socio
for running their enterprises, whereas access to advanced technology and managerial 

factors that gave MNCs and retuning entrepreneurs leverage in 
emerging economies (Dai and Liu, 2009). Even economic theory acknowledges the advantage 
of technology as catalyst of innovation and creativity which stimulate entrepreneurial activity 

Managerial knowledge enhances understanding of the complexities of global business 
operations, the characteristics of foreign markets, the business climate and cultural patterns 

89 

religious centres in their communities in Ghana. Some of their self-funded religious 
Takoradi, Tarkwa, Kumasi and 

eneurs are also known for their passion for business, 
ingenuities and creativities. They are risk takers and adventurists. These qualities took them to 
greater height before the Nigerian Civil war, which eroded significantly their 

entrepreneurs used their ethnic networks effectively and 
efficiently to their advantage.  Even contemporary studies acknowledge the important of 
ethnic businesses as priceless assets which “facilitate the exchange of inputs critical to global 

knowledge, and marketing information” (Bräutigam, 
2003:102). In addition, Achebe (2012) explained that Igbos were outstanding entrepreneurs 
and had competitive edge in entrepreneurship because they had the abilities to grab 

l opportunities that came their way because their culture placed emphasis on 
confidence) and competitiveness (inherent 

traits that the ethnic group has a competitive edge and ability to grab 

Fulani people had positive records in entrepreneurship at pre and post-
independence era. Their caravan trade carried livestock, salts, leather products and textiles for 

ns (Norris 1984; de Haan and van Ufford, 1999). Even at the 
Fulani had competitive edge on livestock rearing 

till date because the southern parts were geographically unsuitable to stock breeding (de Haan 

Fulani communities monopolised long distance 
trade in West Africa, a role they shared with only the Dyula traders. They traded with the 

day Benin Republic, Togo and 
-Fulanis are cereal 

cultivators and livestock producers (Folami and Akoko, 2010). The exploits of Hausa-Fulani 
a number of “cultural, attitudinal, and performative indicators” 

which are believed to have strengthen what has come to be known as Hausa identity (Ochonu, 
2008). Pierce (2005) had alluded to similar viewpoints that Hausa identity could be described 

The facts that have emerged from the critical discourse is that the three indigenous ethnic 
groups were successful entrepreneurs because they had good knowledge about their 

l networks based on family ties and cultural norms, willingness to 
undertake risk and strategic migration for opportunity seeking.  In spite of these strengths they 
lost completive edge to MNCs. Why? The next section unveils the factors.  

MNCs maintained competitive edge because their 
oriented, and mining-inclined with 

ompanies (Malgwi et al., 2006). Whereas, the indigenous 
entrepreneurs still rely on traditional knowledge, local technology and socio-cultural norms 
for running their enterprises, whereas access to advanced technology and managerial 

factors that gave MNCs and retuning entrepreneurs leverage in 
emerging economies (Dai and Liu, 2009). Even economic theory acknowledges the advantage 
of technology as catalyst of innovation and creativity which stimulate entrepreneurial activity 

Managerial knowledge enhances understanding of the complexities of global business 
operations, the characteristics of foreign markets, the business climate and cultural patterns 



90 

 

(Downes and Thomas, 1999). Managerial knowledge is an intangible asset of MNCs; its 
benefits include enhanced information on access to labour force, infrastructural needs, 
distribution channels, raw materials and other requirements for running successful businesses 
(Dai and Liu, 2009; Makino and Delios 1996). 

 
Corruption, Bribery and Money-laundering:  MNCs in their attempts to have competitive 
edge in Nigeria employed bribery, money-laundering and corruption as potent vehicles for 
circumventing local norms, economic interests and hegemony (Anzaki, 2015; Geo-Jala & 
Mangum, 2000; Otusanya, 2011).  Geo-Jala and Mangum, 2000) explained the Watergate 
scandal which involved the American corporations as form of bribery and illegal payments 
made by MNCs to Nigerians to gain competitive business advantages in developing countries. 
It has been proven that MNCs do this to degrade the governing system in the developing 
country. MNCs when viewed from a broader perspective of international capitalism, represent 
the engines of corruption in the Nigerian socio-economic and political context; They has 
succeeded in designing corporate policies and strategies which circumvent extant laws and 
regulatory framework in the country, an approach which contradicts their claim in annual 
reports and media that they are socially responsible and accountable (Otusanya, 2011). This 
ugly development put MNC at vantage position over indigenous entrepreneurs. 

 
Destructive Governance and Predatory War: MNCs encourage destructive governance by 
fuelling conflict for supremacy among contending political actors with the aim of having 
exclusive control of the resources while the political contestation continues. Some MNCs 
instigate wars among the indigenous communities and while the war rages, the natural 
resources of the warring countries are exploited and stolen. Porter (2003:3) states that 
developing countries suffer set-back “because of internal economic and political disorder and 
destructive and predatory alliances among multinational capitalism, Western governments, 
and African dictators”. This strategy facilitates “the predation of resources – its illicit taking 
by more dominant parties – and consequent territorial dispossession, loss of culture and 
identity, and the often justified feelings of betrayal and anger” (Carleton, 2014:56).  

Tsabora (2014) expatiated that MNCs exploit natural resources in most warring African 
countries. Between 2008 and 2010 alone, natural resources worth US$ 63.4 billion was 
illegally stolen from Africa, an amount which exceeds US$ 62.2 billion given to Africa as 
foreign investment and aid. In the Niger-Delta, where indigenous communities have been 
rendered useless, unemployed and hopeless, the use of predatory antics for land and oil-fields 
acquisitions has been well documented. The Petroleum Information Bill (PIB) is a bill to 
strengthen indigenous Nigerian companies in the oil & gas sector to compete with MNCs 
(NEITI, 2015).  Similarly, Reno (2000) identifies illegal exploitation of diamonds as the 
underpinnings of endemic war in Angola between two militia groups. The MNCs are the 
buyers of the blood diamonds and facilitated supply of ammunitions to both parties. 
Indigenous communities and entrepreneurship suffered on account of these wars, as a result of 
endemic looting and political instability.   

 
Foreign Direct Investment (FDI):  FDI has been described by economists as strength for the 
developing countries, whereas, it is inimical to indigenous entrepreneurs development in 
several ways. The MNCs from Europe, America and China have utilized FDI for their 
national interests, although some economic benefits accrue to recipient nations (Motano and 
Qing, 2014). The state-owned multinational oil corporation - CNOOC has acquired 
prospective licenses for oil exploration in Nigeria, Morocco and Gabon. In the ICT sector of 
the developing countries including Nigeria, ZTE Corporation, Huawei Technologies, CL and 



 

Lenovo have emerged as leading players to the detriment and growth of indigenous company 
like Zinox Computer Company (Alden and Davies, 2006). 

 
Strategic Seizures: With regards to seizu
politicians, traditional leaders and global financial institutions resorted to tacit seizure of 
massive land resources in some parts of Africa without adequate compensation or restitution 
(IRIN, 2009; Schoneveld et al., 2010). This approach serves two purposes in the oil 
comminutes. One, the indigenous communities in the oil producing areas are “
a fair share of oil revenues”; and two, the indigenes are made to bear the brunt of oil 
pollution, unemployment, destruction of arable land for commercial farming, extreme 
poverty, ravaging youth unemployment, discriminatory practices in trade and employment 
and other unethical conducts (Obi, 2009:106). In the non
with governments of Africa to seize rich arable land from the indigenous framers for 
mechanized farming with the intent of producing food and cash crops for export (Hornborg, 
2009; Sachs, 2011). They secure land without regards for the traditional land rights of th
indigenous communities (Motano and Qing, 2014). 

The Economist (2009) reports that in 2006 alone, a total of 15 million to 20 million 
hectares of farmland had been secured for biofuel and food production by MNCs. In terms of 
ratio, 70% of the pieces of land so far grabbed are from Africa, and the investment on such 
land totaled between US$20bn and US$30bn
position in the list of countries where this illegal seizure of land is taking place. 
policy has forced several indigenous farming communities and rural inhabitants to migrate to 
cities and urban areas in search non
consequences of forceful sale of land in developing countries are abrupt end o
farming and termination of rural livelihoods (Grain, 2008).

 
4.3. Internal Factors Affecting Indigenous Entrepreneurship
Indigenous entrepreneurs suffered in Nigeria because of several factors linked to lack of 
institutional support services from formal market
government agencies (Biggs and Shah, 2006; Raimi, Shokunbi and Peluola, 2010)
Environmental challenges stifling indigenous entrepreneurship in Nigeria include high taxes, 
complex tax regulations, inadequate infrastructure, rising rate of inflation, weak labour 
regulations, and rigid regulations on starting and running a business (
Weder, 1999).  

With specific reference to Nigeria, a number of scholars noted that Nigerian entrepreneurs 
suffer harassment, extortion from public officials and deficient infrastructure especially roads, 
water shortage, erratic supply
Chu, Kara, Benzing, 2008). Besides, the most critical challenge facing entrepreneurs 
to credits from financial institutions (Ariyo, 2000; Raimi et al., 2012). Other challenges are 
lack of infrastructure, cumbersome government regulations and restrictions on 
equity/ownership structure in the case of MNCs (Cotton and Ramachandran, 2001). 
Furthermore, the World Bank (2014) identified 
constraint of license & permits, electricity, paucity of educated workforce, political 
instability, multiple taxes and others as major factors affecting entreprene

The internal factors discussed have been worsened by unstable socio
political climates, which seriously undermine growth of entrepreneurship and small business 
development in developing nations and consequently low market p
Shah, 2006). Militancy in the Niger
examples of political instability affecting national development (Adebakin and Raimi, 2012). 

 

Lenovo have emerged as leading players to the detriment and growth of indigenous company 
like Zinox Computer Company (Alden and Davies, 2006).  

: With regards to seizures, the MNCs in collaboration with corrupt 
politicians, traditional leaders and global financial institutions resorted to tacit seizure of 
massive land resources in some parts of Africa without adequate compensation or restitution 

et al., 2010). This approach serves two purposes in the oil 
comminutes. One, the indigenous communities in the oil producing areas are “
a fair share of oil revenues”; and two, the indigenes are made to bear the brunt of oil 

ployment, destruction of arable land for commercial farming, extreme 
poverty, ravaging youth unemployment, discriminatory practices in trade and employment 
and other unethical conducts (Obi, 2009:106). In the non-oil communities, the

rnments of Africa to seize rich arable land from the indigenous framers for 
mechanized farming with the intent of producing food and cash crops for export (Hornborg, 
2009; Sachs, 2011). They secure land without regards for the traditional land rights of th
indigenous communities (Motano and Qing, 2014).  

The Economist (2009) reports that in 2006 alone, a total of 15 million to 20 million 
hectares of farmland had been secured for biofuel and food production by MNCs. In terms of 

and so far grabbed are from Africa, and the investment on such 
land totaled between US$20bn and US$30bn (Adusei, 2010). Nigeria occupies number 10th 
position in the list of countries where this illegal seizure of land is taking place. 

has forced several indigenous farming communities and rural inhabitants to migrate to 
cities and urban areas in search non-existing jobs (Davis, 2006). The long
consequences of forceful sale of land in developing countries are abrupt end o
farming and termination of rural livelihoods (Grain, 2008). 

Internal Factors Affecting Indigenous Entrepreneurship 
Indigenous entrepreneurs suffered in Nigeria because of several factors linked to lack of 
institutional support services from formal market-supporting institutions like banks and 
government agencies (Biggs and Shah, 2006; Raimi, Shokunbi and Peluola, 2010)
Environmental challenges stifling indigenous entrepreneurship in Nigeria include high taxes, 
complex tax regulations, inadequate infrastructure, rising rate of inflation, weak labour 
regulations, and rigid regulations on starting and running a business (Kisunko, Brunetti and 

With specific reference to Nigeria, a number of scholars noted that Nigerian entrepreneurs 
suffer harassment, extortion from public officials and deficient infrastructure especially roads, 
water shortage, erratic supply of electricity and poor telecommunication (Mambula, 2002; 

Besides, the most critical challenge facing entrepreneurs 
to credits from financial institutions (Ariyo, 2000; Raimi et al., 2012). Other challenges are 

frastructure, cumbersome government regulations and restrictions on 
equity/ownership structure in the case of MNCs (Cotton and Ramachandran, 2001). 
Furthermore, the World Bank (2014) identified access to finance, access to land, corruption, 
constraint of license & permits, electricity, paucity of educated workforce, political 
instability, multiple taxes and others as major factors affecting entrepreneurship in Nigeria.

The internal factors discussed have been worsened by unstable socio
political climates, which seriously undermine growth of entrepreneurship and small business 
development in developing nations and consequently low market participation (Biggs and 
Shah, 2006). Militancy in the Niger-Delta and Boko Haram in northern Nigeria are classic 
examples of political instability affecting national development (Adebakin and Raimi, 2012). 

91 

Lenovo have emerged as leading players to the detriment and growth of indigenous company 

res, the MNCs in collaboration with corrupt 
politicians, traditional leaders and global financial institutions resorted to tacit seizure of 
massive land resources in some parts of Africa without adequate compensation or restitution 

et al., 2010). This approach serves two purposes in the oil 
comminutes. One, the indigenous communities in the oil producing areas are “‘cheated’ out of 
a fair share of oil revenues”; and two, the indigenes are made to bear the brunt of oil 

ployment, destruction of arable land for commercial farming, extreme 
poverty, ravaging youth unemployment, discriminatory practices in trade and employment 

oil communities, the MNCs collude 
rnments of Africa to seize rich arable land from the indigenous framers for 

mechanized farming with the intent of producing food and cash crops for export (Hornborg, 
2009; Sachs, 2011). They secure land without regards for the traditional land rights of the 

The Economist (2009) reports that in 2006 alone, a total of 15 million to 20 million 
hectares of farmland had been secured for biofuel and food production by MNCs. In terms of 

and so far grabbed are from Africa, and the investment on such 
(Adusei, 2010). Nigeria occupies number 10th 

position in the list of countries where this illegal seizure of land is taking place. In Ghana, the 
has forced several indigenous farming communities and rural inhabitants to migrate to 

existing jobs (Davis, 2006). The long-term devastating 
consequences of forceful sale of land in developing countries are abrupt end of small-scale 

Indigenous entrepreneurs suffered in Nigeria because of several factors linked to lack of 
supporting institutions like banks and 

government agencies (Biggs and Shah, 2006; Raimi, Shokunbi and Peluola, 2010). 
Environmental challenges stifling indigenous entrepreneurship in Nigeria include high taxes, 
complex tax regulations, inadequate infrastructure, rising rate of inflation, weak labour 

Kisunko, Brunetti and 

With specific reference to Nigeria, a number of scholars noted that Nigerian entrepreneurs 
suffer harassment, extortion from public officials and deficient infrastructure especially roads, 

of electricity and poor telecommunication (Mambula, 2002; 
Besides, the most critical challenge facing entrepreneurs is access 

to credits from financial institutions (Ariyo, 2000; Raimi et al., 2012). Other challenges are 
frastructure, cumbersome government regulations and restrictions on 

equity/ownership structure in the case of MNCs (Cotton and Ramachandran, 2001). 
, access to land, corruption, 

constraint of license & permits, electricity, paucity of educated workforce, political 
urship in Nigeria.  

The internal factors discussed have been worsened by unstable socio-economic and 
political climates, which seriously undermine growth of entrepreneurship and small business 

articipation (Biggs and 
Delta and Boko Haram in northern Nigeria are classic 

examples of political instability affecting national development (Adebakin and Raimi, 2012). 



92 

 

Apart from the issues of environmental constraints and security challenges discussed above, 
African countries in general are prone to economic shocks arising from unfriendly climatic 
conditions, distress in agriculture, sudden conflicts, terms-of-trade shocks, frequent policy 
changes and poor management policy measures, institutional corruption, infrastructure 
deficits et cetera (Biggs and Shah, 2006).  

 
5. Conclusion and Implications 
This paper sets out to examine the plight of indigenous entrepreneurs and their battle for 
competitive edge with the MNCs in Nigeria. On the strength of the modernisation theory, the 
finding indicates that IE lost its competitive edge to MNCs which are technologically 
advanced and possess higher capacities than indigenous companies operating in Africa 
(Malgwi et al., 2006). Also, the indigenous entrepreneurs are affected by a number of external 
and internal factors. From the foregoing critical discourse, the MNCs would continue to enjoy 
competitive advantage until IEs has an enabling environment supported by friendly 
government policies to thrive. To enhance the visibility and competitiveness of IEs, the 
traditional knowledge, social norms, ethnic and family social networks which are the 
strengths of indigenous entrepreneurs need to be fortified with advanced technology and 
managerial knowledge. This paper has taken a theoretical approach to analyse the MNCs 
competitive edge over IEs, in Nigeria, in particular. There is need for an empirical study or 
cross-sectional study to validate the findings in this paper. After all, IEs and MNCs abound in 
other West African countries; are the IEs in this region facing the similar challenges from 
their respective MNCs? We need to know. 
 
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