International Journal of Interactive Mobile Technologies (iJIM) - Volume 4, Issue 2, Apriel 2010


ADOPTION OF MOBILE LEARNING AMONG DISTANCE EDUCATION STUDENTS IN UNIVERSITI SAINS MALAYSIA 
 

 

Adoption of Mobile Learning Among Distance 
Education Students in Universiti Sains Malaysia 

doi:10.3991/ijim.v4i2.1167 

Issham Ismail, Rozhan M. Idrus, Azidah Abu Ziden and Munirah Rosli 
 Universiti Sains Malaysia, Penang, Malaysia 

 
 
 

Abstract—This study was carried out in order to investigate 
whether mobile learning using Short Message Service (SMS) 
was a method of learning adopted by the students enrolled 
in the School of Distance Education, Universiti Sains Malay-
sia. As adult learners who are in vocation, time and isolation 
are the bane of self-study. Since all the students own a mo-
bile device that can receive SMS, educational messages can 
be sent directly to their devices. This experimental study 
explored the impact of learner’s characteristic, learning 
design and learning environment to their adoptability.  This 
study utilised two models of data analysis, the Statistical 
Package for Social Science (SPSS) Version 12.0 and the 
Rasch model analysis for measurement. The analysis was 
conducted on a sample of 105 students based on gender, age, 
ethnicity, programme of study and mobile device ownership. 
The students were from four different courses which are 
Bachelors of Science, Bachelor of Arts, Bachelor of Social 
Science and Bachelor of Management. The questionnaire-
answer session were administered by the respective course 
managers in their tutorial sessions during the annual resi-
dential intensive course in the main campus of the Universiti 
Sains Malaysia. The result indicated that mobile learning 
has helped them to pace their studies. By using mobile 
learning, learners easily get any information that they need 
at anytime anywhere. Learners would also like to take an-
other mobile learning assisted course if the courses are rele-
vant to their learning needs. Furthermore, the SMS educa-
tional content received through their hand phone are easily 
remembered.  

Index Terms—Mobile learning, distance education, SMS,  

I. INTRODUCTION 

Emerging technologies are leading to the development 
of several new opportunities which enhance and guide the 
learning process to higher level compared to unimaginable 
conditions in previous years. The use of these technolo-
gies turns out to be well aligned with strategic educational 
goals such as improving student retention and achieve-
ment, supporting differentiation of learning needs, and 
reaching learners who would not otherwise have the op-
portunity to participate in education [1]. Rapid develop-
ments in handsets, networks, and mobile applications can 
make educational implementations using mobile phones 
can be a risky one [2]. A great deal of effort has also been 
devoted in understanding how mobile technologies are 
related to both traditional and innovative ways of teaching 
and learning, showing the applicability of mobile learning 
across a wide spectrum of activity [3][4] as well as high-
lighting the most important emerging issues [5]. Studies 
done by Malaysian Communications and Multimedia 
Commission [6] found that in Quarter 2, 2009, the pene-

tration rate for cellular phone in Malaysia is 100.8 %. 
Penetration rate over 100% occurs because of multiple 
subscriptions.  The mobile phone is multipurpose device. 
It is not only used to transmitting voice communication 
but also can provide a number of other functions and ser-
vices. The one of that is a short messages service. Previ-
ous studies have examined ways in which everyday life 
activities influence mobile phone use and to a certain ex-
tent SMS usage [7] [8]. 

For mobile users as well in all mobile applications, 
SMS messaging is found to be the most useful and con-
venient way of technology. SMS is inexpensive, supported 
by almost all phones as an unlimited offering, familiar to 
students, and rapidly gaining worldwide acceptance. SMS 
is a low-threshold application used widely by students to 
quickly send concise, text-based messages at any time. 
Text messaging, also known as the short message service 
or SMS, is changing the communications landscape on 
college campuses [9]. According to the International As-
sociation of the Wireless Telecommunications Industry, 
the number of SMS messages sent in the United States 
each month now exceeds 48 billion, up from just 10 bil-
lion per month in 2005 [10]. The aim of this research is to 
investigate the problematic of designing mobile learning 
among the students enrolled in the School of Distance 
Education, Universiti Sains Malaysia. The responses are 
viewed from three factors, via, learner characteristic, 
learning design and learning environment. 

II. MOBILE LEARNING 

Mobile Learning commonly referred to as, M-Learning, 
is a form of e-learning that specifically employs wireless 
communications devices to deliver content and learning 
support [11]. Mobile learning represents exciting new 
frontiers in education and pedagogy [12]. With the 
features of “wearable” computing and multimedia content 
delivery via mobile technologies, mobile learning 
becomes feasible and offers new benefits to instructors 
and learners [13]. M-learning is the exciting art of using 
mobile technologies to enhance the learning experience. It 
refers to the use of mobile and pocket IT devices, such as 
PDAs, mobile phones, Pocket PCs, laptops and the Inter-
net in teaching and learning process. It helps people to 
learn and gain information just from their pocket devices.  

III. LEARNING TRANSFER 

From the educational psychologist's view, learning is 
defined as the relatively permanent change in behavior 
[14]. Learning transfer is the application of knowledge, 
attitudes and skill that are learned from one situation to 
another learning situation. It is because the learning con-

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ADOPTION OF MOBILE LEARNING AMONG DISTANCE EDUCATION STUDENTS IN UNIVERSITI SAINS MALAYSIA 
 

 

text is often different from the context of application as 
the goal of training is not accomplished unless transfer 
occurs.  

Successful transfer of learning requires that training 
content be relevant to the task, that the learner must be 
motivated and that the learner must learn the training con-
tent. There remains considerable controvery about how 
transfer of learning should be conceptualized and ex-
plained, whether it relates to learning or whether it exits at 
all [15]. 

IV. LEARNING DESIGN  

A ‘learning design’ is defined as the description of the 
teaching-learning process that takes place in a unit of 
learning (e.g., a course, a lesson or any other design learn-
ing event) [16]. Due to the rapid emergence of wireless 
communications technology and mobile devices, the use 
of handheld technology in education has increasingly been 
the object of study in recent years. The key principle in 
learning design is that it represents the learning activities 
and it supports activities that are performance by different 
individuals (learners, teachers) in the context of a unit of 
learning.  Due to their small size and familiarity, mobile 
phones in the classroom can be unobtrusive [17], requires 
no technology training, and are not intimidating to most 
users. All students can ask questions and comment (simul-
taneously if needed) without interrupting the in-class ac-
tivities; interaction can continue after class [18]. 

V. LEARNING ENVIRONMENT 

The presence of interactivity in the classroom is re-
ported to yield benefits in relation to the promotion of 
more active learning environments, the building of learn-
ing communities, the provision of greater feedback for 
lecturers, and it also contributes towards student motiva-
tion [19] [20]. It is possible to study any where and any 
time with the development of wireless mobile network 
and the improve of the mobile communications equip-
ment, within educational environments, students fre-
quently move venues, [21]. The learner’s mobility creates 
an ever-changing environment for learning: 

“....the mobile technology, while essential, is only one 
of the different types of technology and interaction em-
ployed. The learning experiences cross spatial, temporal 
and/or conceptual borders and involve interactions with 
fixed technologies as well as mobile devices. Weaving the 
interactions with mobile technology into the fabric of 
pedagogical interaction that develops around them be-
comes the focus of attention”. [22] 

The learner’s location positively affects the learning 
contents and method as well in constructive mobile learn-
ing. 

VI. RESEARCH METHODOLOGY 

This study was conducted in February-April 2009 by 
sending course content using SMS to students who have 
registered with the SMS learning programme. The survey 
was conducted for two week before the final examinations 
for the semester of 2008/2009.  A total of 105 question-
naires were distributed to student from four different 
courses which are Bachelors of Science, Bachelor of Arts, 
Bachelor of Social Science and Bachelor of Management. 
The data was collected using simple random sample 
through secondary data based on the online databases and 

past researchers studies. The questionnaires were adminis-
tered by the respective course managers in their tutorial 
sessions during the annual residential intensive course in 
the main campus of the Universiti Sains Malaysia. 

A. Instrument 
The questionnaire consisted of 6 parts which are demo-

graphic data, learning transfer, system elementary, SMS-
learning services, technology acceptance and effectiveness 
of SMS-learning. For demographic data, it focused more 
on the respondent’s demographic information and per-
sonal background such as gender, age, ethnic group, the 
courses types, year of study, monthly income, marital 
status, current CGPA and others. Learning transfer was 
viewed from the perspective of information on the learner 
characteristics, learning design and learning environment. 
System elementary investigates the accessibility, while 
SMS-learning services captured more on facilities, satis-
faction of M-learning services and teaching and learning 
style. Technology acceptance investigated the perceived 
ease of use, security and privacy, perceived usefulness, 
amount of information, perceived enjoyment, social influ-
ence and new technology usability. The final component 
was the effectiveness of SMS-learning captured from the 
course package, usability and students responsiveness. All 
questions were measured using a 5-point Likert scale, 
which 1 stands for ‘strongly disagree, 2 ‘was for ‘dis-
agree’, 3 was for neutral, 4 was for agree and 5 was for 
‘strongly agree’ except for questions on demographic. 
This study utilised two models of data analysis, the Statis-
tical Package for Social Science (SPSS) Version 12.0 and 
the Rasch model for measurement. 

B. Analysis and Finding 
Statistical Package for Social Science (SPSS) Version 

12.0 was used to analyze the data. The data was run by an 
analysis of variance (ANOVA) test.  

TABLE I.   
DEMOGRAPHY OF THE RESPONDENTS 

  Frequency 

Gender Male 31 

 Female 74 

20-29 44 

30-39 46 

40-49 12 
Age (years) 

50 and above 3 

Malay 60 

Chinese 11 

Indian 27 
Ethnicity 

Other 7 

B. Science 2 

B. Arts 1 

B. Social Science 2 
Programme 

B. Management 98 

Mobile Phone 96 

Both 6 Mobile Device Own-
ership 

PDA/Pocket 
PC/Palmtop 

3 

 

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ADOPTION OF MOBILE LEARNING AMONG DISTANCE EDUCATION STUDENTS IN UNIVERSITI SAINS MALAYSIA 
 

 

TABLE II.   
STATISTICS FOR THE PROBLEMATIC OF DESIGNING MOBILE LEARNING 

___________________________________________________ 
 

Item    Statement   Infit MNSQ Outfit MNSQ 
___________________________________________________ 
Design 18             I can easily remember the              1.38                 1.41   
                              term that I received on my  
                              mobile phone 
 
Learner 6            This course by mobile                    1.13                1.28 

           learning experience was fun            
 
Environment 28    I would like to see the SMS          1.12                1.04 

            learning to be used in next   
                              semester as well 

 

Design 17             I found the SMS learning                1.10              1.04 
            enjoyable   

 

Design 14            Mobile learning is convenient for     1.25              1.24 
           communication with other course  
           students.   

           
Learner 7            I would take another mobile                 .86              .83 
              learning assisted course if    
             relevant to my learning needs. 
 
Design 15            The daily SMS messages assisted in    .89             .89 
             my studies greatly.    
 
Design 12            Using mobile learning, it is easy for     .85             .85 

            me to access course content. 
      

           
Learner 8           Mobile learning increases the quality     .74             .73 
                            of my distance education course.  
        
Learner 9            Mobile learning has helped me pace      .68            .64 
                             my studies in my distance education  
                             course. 
__________________________________________________________ 
Mean                         .99            1.00 

 
S.D.                         . 21   .24 
__________________________________________________________ 

CRONBACH ALPHA (KR-20) PERSON RAW SCORE  
RELIABILITY = .93 

 
A total of three scenarios represents (10) ten items were 

analyzed in Learning Transfer. One scenario represents 
four items were analyzed in ‘learning characteristics’, 
second scenario represents five items were analyzed in 
‘learning design’ and third scenario represents one items 
were analyzed in ‘learning environment’. 

A specification for the person center, or mean, to be lo-
cated at zero was entered into the Winstep (version 3.57.1) 
code. For comparison purpose, an analysis was conducted 
and examined with and without this specification [23]. To 
determine the measure of stability and accuracy, the re-
view begins with fit statistics to assess whether the as-
sumption of uni dimensionality holds empirically (Lina-
cre, 2004). OUTFIT mean-square fit statistics (MNSQs) 
are equivalent to a chi-square statistics value greater than 
2.0 indicate unexplained randomness throughout the data 
[24]. 

Table 1 illustrate that all items included in the learning 
transfer measure fits the expectations of the Rasch model. 
The data shows that infits MNSQ and outfit MNSQ are 

not more than 2. From here we can conclude that the infits 
MNSQ is .99. This is almost perfect because it nears to 1, 
while mean for outfitMNSQ is 1 which is a perfect result. 
Standard division (S. D.) for both also good because more 
that 2.  

Reliability is the degree to which measures are free 
from error and therefore yield consistent results.  Sekaran 
stated that, the closer the reliability coefficient (Cron-
bach’s Alpha) to 1.0 the better it is and those values over 
0.80 are consider as good [25].  Values in 0.70 are accept-
able while below than 0.60 considered as poor.  In the 
reliability analysis, the alpha value that is closer the reli-
ability coefficient to 1.00 is the better. Related to the table, 
reliability for this analysis is 0.93, which is good because 
it is closer to 1.0 and shows that respondents answered all 
questions consistently. From this study also we can see 
that six items were deleted from a total of ten (10) items, 
meaning that only 10 items that were include in range 0.7 
until 1.4 logit. 

The item and person map in Figure 1 displays a hierar-
chy of design, learner and enviroment preferences as rated 
by the participants and indicates the participant’s willing-
ness to endorse the items is generally very high and the 
item endorsability is quite easy, as noted by the mean, m, 
of items and person. The characteristic which participants 
rated as most preferable in a counselor was “a good lis-
tener”. The characteristic which participants rated as the 
least preferable in a counselor was “a good listener”. The 
characteristics which participants rated as the least prefer-
able in a counselor were “sympathetic”, “validates my 
thoughts”, “uses humor” and “comfortable talking about 
issues of diversity” [23]. 

Design 9, stated that mobile learning has helped me 
pace my studies in my distance education course. The 
results show that mobile learning has assisted the learners 
in their study. This concept is also similar to other place 
like Open Universiti Malaysia. They use SMS as their 
supplementary learning tool. According to Nurhizam, 
SMS service which will be provided to learners are as 
follows; multiple choice questions with feedback, pre post 
self- test, quizzes and assignment notification, crucial as-
signment  reminders,  access  to  examinations  and  test 

 
Figure 1.  Hierarchy Map of Person and Items 

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ADOPTION OF MOBILE LEARNING AMONG DISTANCE EDUCATION STUDENTS IN UNIVERSITI SAINS MALAYSIA 
 

 

marks, fact of the week, web links, reading materials lists 
and courses registration [26]. Mobile learning is the meth-
ods that were use to make their study more interesting and 
the learners can easily get any information that they need. 
Now, this is important to improve the mobile learning 
system that provides satisfactions to the students and hav-
ing them enjoying and benefit from the use f this system.  

Due to that, in design 7, the learners would take another 
mobile learning assisted course if relevant to my learning 
needs. This is show that the learners were required more 
mobile learning course in their study. They are interested 
in pursuing in this method of learning if there is any op-
portunity offered. It is the future of mobile learning.   

Unfortunately, in design 12, there is a constraint in mo-
bile learning. The bigger constraint in using mobile learn-
ing existed as the learners finds it difficult to access the 
course. This finding is consistent with our system. It is 
because our system does not provides the system which 
enable learners to access the course. However, according 
to study done by Hassan, W.Z. & Sulaiman, W.A., the 
results showed that the enjoyment with regards to the use 
of SMS is related to behavioral intention of SMS [27]. 
This indicates that, the learners still enjoys using SMS in 
their study although the system is not easy to access. 

While design 14 suggested that mobile learning is con-
venient for communication with other course students. 
However, the results shows that the respondent disagree 
about the item. Consistent with our research, currently we 
did not provide the system which can communicate with 
other course students. Currently, mobile learning that has 
been offered in this case is a one way communication, 
whereby students are not allowed to communicate with 
the server. Therefore, learners need to participate with the 
combination of e-learning method. M-learning, is a form 
of e-learning that specifically employs wireless communi-
cations devices to deliver content and learning support 
[11]. Most existing typical e-learning systems are tailored 
toward PC-based web access and are not customized to be 
used through mobile devices (Woukeu et al., 2005; Goh 
and Kinshuk, 2006). Thus, by using this combination, the 
learners can get more information about their study easily 
and make their study more interesting. 

For design 17 on the other hand, it shows that on aver-
age, respondents stated that SMS is less exciting. Cur-
rently, related with our research, we only send facts to our 
learners. For the future plan, we plan to insert more fun 
elements that will increase learner effectiveness like 
MMS, GPRS and many more.  

VII. CONCLUSION 

The result that we can derive from this study is that 
SMS is determined by the perception of usefulness. The 
terms that are received in mobile learning are easy to re-
member and very helpful for the learners in their study. 
The learners are also very excited to take another mobile 
learning assisted course if the courses were relevant with 
their learning need. However, the bigger constraint using 
mobile learning is not easy for learners to access course 
content. This finding is consistent with our system. This is 
because our system does not provide the system which can 
allow the learners to assess. The learners also said that 
SMS is less exciting. It is because currently, related with 
our research, we only send facts to our learners. In our 
future plan, we plan put more fun elements like MMS, 

GRPS and many more. The SMS features in the future 
will have more desirable functions as it can perform bet-
ter. The more learners are recommended to use SMS, it 
shows that more learners believe in the effectiveness of 
SMS. SMS are identified as are an easy mechanism in 
manipulation and navigation, ubiquity and instantaneous 
response. Cooperation between mobile phone service pro-
viders has given a great impact on the SMS ease of use. 
Perhaps, SMS in Universiti Sains Malaysia is in the early 
stage of adoption. The benefits such as usefulness and can 
help learners in their study would be the most important 
drive of mobile learning and should not be unheeded in 
the development of new functions and enhancement of 
service features. It has some desirable functions that it can 
perform the more they would use SMS in the future. 

ACKNOWLEDGMENT 

The authors would like to thank Universiti Sains Ma-
laysia for the support under RU grant and USM Fellow-
ship scheme. 

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AUTHORS 

Issham Ismail is with the School of Distance Educa-
tion, Universiti Sains Malaysia, Minden, Pulau Pinang, 
11800 Malaysia (e-mail: issham@usm.my)  

Rozhan M. Idrus is with the School of Distance Edu-
cation, Universiti Sains Malaysia, Minden, Pulau Pinang, 
11800 Malaysia. He is specialized in Open and Distance 
Learning Interactive Technologies and e-Learning (e-mail: 
rozhan@usm.my). 

Azidah Abu Ziden is with the School of Education 
Studies, Universiti Sains Malaysia, Minden, Pulau Pinang, 
11800 Malaysia (e-mail: azidah@usm.my) 

Munirah Rosli is a student in the School of Distance 
Education, Universiti Sains Malaysia, Minden, Pulau Pi-
nang, 11800 Malaysia and currently doing her master in 
Educational Technology in Universiti Sains Malaysia. (e-
mail: munirahrosli@yahoo.com.my).  

This work was under RU Grant 1001/PJJAUH/817015 supported in part 
by the Universiti Sains Malaysia. 
Submitted December 10th, 2010. Published as resubmitted by the authors 
March 18th, 2010. 

 

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