International Journal of Islamic Economics and Finance (IJIEF) 
Vol. 4(2), page 207-232, July 2021 
 
 

The Role of Religiosity in Explaining the Intention to use Islamic 
FinTech Amongst MSME Actors 

 

Rifaldi Majid 
Universitas Airlangga, Indonesia 

Corresponding email: rifaldimajid@gmail.com 
 

Article History 
Received: May 30th, 2021  Revised: July 26th, 2021  Accepted: July 28th, 2021    

 

 
Abstract 

 

Islamic FinTech is growing rapidly and has become a new alternative of 
financing for micro, small, and medium enterprises (MSME) which are the 
backbone of the national economy. This study aims to examine the role of 
religiosity level of MSMEs actors on the intention to use Islamic FinTech. This 
research employed Partial Least Square - Structural Equation Modeling (PLS-
SEM) method. The data collected using an online questionnaire adapted from 
previous research, then distributed to 100 Indonesian MSME actors and 
analyzed using smart PLS. The main result indicated religiosity plays a positively 
significant role in explaining the intention to use Islamic FinTech. In addition, 
Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Subjective Norm 
(SN) were also found to be influential, while both, Attitude Toward Behavior 
(ATB) and Perceived Behavioral Control (PBC), have no significant effect on 
behavioral intention. This research implicates the need for collaboration 
between the Financial Services Authority (OJK) as the regulator with Islamic 
FinTech institutions to improve literacy, providing incentives, strengthening 
consumer data protection, as well as integrating the values from the religious 
anglein the concept and practice of FinTech product and services that are 
based on Islamic guideline in order to attract the users from MSME actors. 

 
Keywords: MSMEs Actor’s Intention; PLS-SEM; Islamic FinTech; Religiosity 
JEL Classification: L81, M51, O14 
Type of Paper: Research Paper 

 
@ IJIEF 2021 published by Universitas Muhammadiyah Yogyakarta, Indonesia  

All rights reserved 

DOI: 
https://doi.org/10.18196/ijief.v4i2.11833 

Web: 
https://journal.umy.ac.id/index.php/ijief/article/view/11833 

 
Citation:  
Majid, R. (2021). The Role of religiosity in explaining the intention to use islamic fintech amongst MSME 

Actors. International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232. DOI: 
10.18196/ijief.v4i2.11833   

https://crossmark.crossref.org/dialog/?doi=10.18196/ijief.v4i2.11833&domain=pdf


Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │208 
 

I. Introduction 

1.1. Background 

In the rapid development of information technology, FinTech has penetrated 

and become an alternative means of solutions from innovative financial 

service transactions as a solution of traditional banking, insurance, and asset 

management. FinTech is defined as an innovation in the use of digital 

technology to compete and at the same time to solve financial 

intermediation problems (Aaron, Rivadeneyra, & Sohal, 2017; Fenwick, 

McCahery, & Vermeulen, 2017). Compared to other types of financial 

institutions, the FinTech industry is among the fastest and largest-growing 

economic sectors (Chemmanur, Imerman, Rajaiya, & Yu, 2020; Niswah, 

Mutmainah, & Legowati, 2019) including FinTech which operates with sharia 

principles. 

Islamic FinTech can become a large global industry, especially in the midst of 

the potential development of the world's Muslim population, which is 

estimated to reach 26.4% of the world's total population in 2030 (The World 

Bank, 2020), where Indonesia is predicted to be the country with the second-

largest Muslim population in the same year namely as many as 238 million 

people (Pew Research Center, 2011). Based on a report from the Global 

Islamic FinTech Report in 2021 published by DinarStandard, the market size 

of Islamic FinTech in Indonesia will reach $ 2.9 Billion in 2020 and is 

predicted to reach $ 8.3 Billion in 2025. Indonesia is ranked 4th after Saudi 

Arabia, Malaysia, and the United Arab Emirates as the country with the 

largest total volume of transactions with a total score of 66 Global Islamic 

FinTech Index (GIFT) which is an accumulation of 32 indicators covering 5 

categories, namely Islamic FinTech market & ecosystem, talent, regulation, 

infrastructure, & capital (DinarStandard, 2021).  

The rapid development of Islamic FinTech in Indonesia, apart from being 

driven by the legal protection of the Financial Services Authority (POJK) 

Number 77/POJK.01/ 2016 concerning Information Technology-Based 

Borrowing and Lending Services, is also due to support from the sharia-legal 

compliance side which refers to the fatwa of the National Sharia Council of 

the Indonesian Ulema Council (DSN-MUI) No.117/DSN-MUI/II/2018 

regarding information technology-based financing services based on sharia 

principles. In the fatwa, Islamic FinTech or technology-based financing 

services with sharia principles is defined as the operation of financial services 

in accordance with sharia principles that bring together or connect a 

Financing Provider with a Financing Recipient whose purpose is to carry out 

financing transactions through an electronic system (DSN-MUI, 2018). 



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International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │209 
 

The presence of Islamic FinTech is a momentum that opens great potential 

for new alternative financing in accordance with sharia principles outside the 

banking sector which is intended to increase transactions, fulfill market 

needs, and financial inclusion, both for individuals and especially for business 

actors, namely micro, small and medium enterprises (MSMEs) which are the 

backbone of the Indonesian economy. This is in line with the reality faced by 

MSMEs -which amount to 62.8 million (of which 98.7% are micro-businesses) 

with a contribution to a Gross Domestic Product (GDP) of 57.8% in 2018 

(Kementerian Koperasi dan Usaha Kecil Menengah, 2018) that are still 

struggling and faced with fundamental classic problems, namely limited 

capital and access to finance as well as business operational management 

such as low quality of human resources (HR), marketing capabilities, business 

networks, and market analysis, as well as limited infrastructure and use of 

information technology and facilities (Badan Pusat Statistik, 2019; Bank 

Indonesia & Lembaga Pengembangan Perbankan Indonesia, 2015). Thus, a 

variety of Islamic FinTech services and products are expected to not only 

solve the problem of limited access of MSME but also the problem of 

managing business operations that are in line with sharia principles and as a 

form of efforts to achieve financial inclusion for MSME players (International 

Monetary Fund & World Bank, 2019; PricewaterhouseCoopers, 2019) as the 

majority in Indonesian business ecosystem. 

In the academic literature, research examining the specific intentions of 

MSME players in using Islamic FinTech products and services is still limited. 

Even so, there have been several studies examining the determinants of the 

intention to use Islamic FinTech, including the willingness to do transactions 

both for commercial or social motives using digital platforms. For social and 

donation purposes, Niswah, Mutmainah & Legowati (2019), Sulaeman & 

Ninglasari (2020), Aji et al. (2020), and Kasri & Yuniar (2021) each of them 

examines the empirical factors that influence willingness to distribute zakat 

or donate sadaqah and infaq using digital platforms. The intention to donate 

cash waqf digitally was also investigated by Amin, Rahim, Ramayah & 

Supinah (2014) and Kasri & Chaerunnisa (2020). Meanwhile, research on the 

intention of using FinTech and digital platforms for commercial purposes was 

conducted by Shaikh, Qureshi & Noordin (2020) and Thaker et al. (2019) 

examined the determinants factors of investment intention in FinTech P2P 

Lending Platform for Malaysian users.In more detail, Yuspita, Pebruary & 

Kamala (2019), Darmansyah, Fianto, Hendratmi & Aziz (2020) and 

Purwantini, Athief, & Waharini (2020)empirically test the factors that 

influence the intention to use Islamic FinTech with the respondents from 

Indonesian people using Technology Acceptance Model TAM, Theory of 

Planned Behavior (TPB), and the unified theory of acceptance and use of 

technology (UTAUT) model. 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │210 
 

However, the previous research above has not yet tested empirically the 

intention of using Islamic FinTech to directly focus and target the segment of 

MSME actors as the majority of businesses in Indonesia, but still targeting 

the segment in general. In addition, the majority of previous studies have not 

integrated TAM, TPB, or UTAUT with other variables. On the basis of this, this 

study fills the gap in previous research by analyzing the factors that influence 

the intention to use Islamic FinTech by MSMEs using the Theory of TAM and 

TPB which are integrated with the variable of Religiosity of MSME actors 

towards the intention to use Islamic FinTech products and services. 

 

1.2. Objective 

This study aims to test empirically whether the Religiosity level affects the 

intention to use Islamic FinTech services and products. This paper starts with 

conducting a literature review on TAM, TPB, and decomposed theory of TPB  

followed by model construction based on previous research. Furthermore, 

the next section discusses the methodology and research model using PLS-

SEM and tested using the Smart-PLS tool. The next section is the results and 

analysis. This research closed with a conclusion, future research 

recommendation, and followed by limitations of this study. 

II. Literature Review 

2.1. Background Theory 

2.1.1. Technology  Acceptance Model (TAM) 

TAM was introduced by Davis (1989) as an adaptation from Theory of 

Reasoned Action (TRA). Furthermore, TAM is expected to be able to predict 

individual attitudes and acceptance of technology and can provide the basic 

information needed regarding factors that motivate individual attitudes in 

accepting new technology (Venkatesh, Morris, Davis & Davis, 2003; 

Venkatesh & Bala, 2008). 

There are two main factors that influence the adoption and use of 

technology by individuals. First, perceived usefulness namely the extent to 

which individuals believe that using IT will affect improving their job 

performance. Second, perceived ease of use namely the extent to which 

individuals believe that using IT will make it easy to get work done 

(Venkatesh & Davis, 2000; Venkatesh & Bala, 2008). 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │211 
 

 
Figure 1. Theoritical Framework of TAM 

Source: Venkatesh & Bala (2008) 

 

2.1.2. Theory of Planned Behavior (TPB) 

TPB is a popular theory that is commonly used to know intentions in doing 

something that is developed by Icek Ajzen and Martin Fishbein (Ajzen & 

Fisbhein, 1980). TPB is extended and developed from TRA, based on the 

assumption that humans generally behave wisely, take into account 

information and consider the implications for the actions taken (Ajzen, 

2005). In TPB, the individual's intention to take an action/behavior is the 

main factor. The intention is assumed to capture the motivational factors 

that influence behavior. The stronger the intention to engage in an action, 

the greater the possibility of a given performance (Ajzen, 1991). 

Figure 2. Theoritical Framework of TPB 
Source: (Ajzen, 1991) 

Perceived 
Usefulness 

Perceived Ease 
of Use 

Behavioral 
Intention 

Use 
Behavior 

Perceived 
Behavioral 

Control 

Attitude 
Toward the 

Behavior 

Subjective 
Norm 

Intentio
n 

Behavior 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │212 
 

Intention and behavior in TPB are a function of three basic determinants. 

First, personal in nature which is known as the term "Attitude Toward 

Behavior" (ATB). Secondly, a reflection of social influence (reflecting social 

influence) on the behavior to be carried out is known as the term "Subjective 

Norm" (SN). Thirdly, is related to control issues namely a sense of ease or 

difficulty or ability to carry out an action known as "Perceived Behavioral 

Control" (PBC) (Ajzen, 1991, 2005). 

 

2.1.3. The Decomposed Theory of Planned Behavior (TPB) 

This TPB decomposition model was introduced by Taylor & Todd (1995) 

which refers to the construction of the characteristic innovation literature 

and more fully explores the dimensions of subjective norms (i.e. social 

influence) and perceived behavioral control (PBC) by breaking them down 

into certain belief dimensions. This decomposed TPB model has advantages 

similar to that of TAM in terms of identifying certain important beliefs that 

can influence the use of information technology (IT).  According to this 

theory, IT usage behavior is actually influenced by intention, which in turn is 

also influenced by attitudes towards behavior (which are decomposed into 

perceived usefulness, perceived ease of use, and compatibility), subjective 

norms, and the influence of perceived behavioral control (Taylor & Todd, 

1995). 

 

2.2. Previous Studies 

Empirical research on the intention of using Islamic FinTech products and 

services is still very limited, especially by focusing on research on the 

intention of MSME actors as the backbone of the national economy. 

Darmansyah et al.(2020) comprehensively examine the intention of using 

Islamic FinTech society in general in Indonesia by using three competing 

models consist of the TAM, TPB, and The UTAUT. The results showed that 

the latent variables of TAM, TPB, and UTAUT have a significant impact on 

encouraging behavioral intentions using Islamic FinTech, where TAM latent 

variable is the most influential factor. 

Ali, Raza, Khamis Puah & Amin (2021) examined the determinants of the 

perceived benefit and the perceived risk of Islamic Fintech and the influence 

of the perceived benefit, perceived risk, and user trust on the intention to 

use Islamic FinTech to 321 respondents in Pakistan which was tested using 

SmartPLS. The results showed that the perceived benefit and perceived risk 

significantly influenced by their factors. Meanwhile, perceived risk had a 

negatively significant impact on trust. In addition, this study also finds 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │213 
 

empirically that there is a significant positive relationship between trust and 

intention to adopt Islamic Fintech. 

Marzuki & Nurdin (2020) was examined the influence of halal product 

expectation, social environment, and fiqh knowledge on intention to use 

Islamic FinTech products for 80 Muslim consumers who use sharia FinTech. 

The results of this research indicate that halal product expectations and 

knowledge about fiqh have significantly affect Indonesian Muslim consumers 

to use Islamic FinTech products. Meanwhile, the social environment shown 

through the representation of friends or well-known Muslim figures has no 

effect on the intention to use Islamic FinTech products. 

Thaker, Amin, Thaker & Pitchay (2019) examined the important factors that 

affected the intention to use Islamic mobile banking services by Malaysian 

Islamic banking users. Using primary data from a survey of 250 respondents, 

this research found that the continuance intention of using Islamic mobile 

banking services was affected by the usability, customer service, customer 

satisfaction, and trust of the customer. The same study was also conducted 

by Thaker, Thaker, Khaliq, Pitchay & Hussain (2021) using a larger sample of 

319 in the two main states in Malaysia, namely Kuala Lumpur and Selangor. 

By using UTAUT2, this study found that variables such as performance 

expectancy, effort expectancy, price value, facilitating conditions, and habit 

have a positive significant influence over the behavioral intention. 

Meanwhile, social influence and hedonic motivation were found negatively 

related and insignificant to behavioral intention. With a wider range of 

respondents, namely in Southeast Asia, Sun, Goh, Fam & Xue (2012) explored 

the role of religious affiliation and commitment to adopt Islamic mobile 

phone banking. This study found that both religious affiliation and 

commitment were effective as segmentation strategies due to the difference 

in intention to adopt Islamic mobile phone banking were found between 

Muslim and non-Muslims, as well as devout. 

Usman, Projo, Chairy & Haque (2021) proposed an extended model of the 

TAM by including Sharia Compliance (SC), knowledge of SC, and confidence 

in SC, then examine their effect on satisfaction in using e-banking of 

Indonesian Islamic banking. The results of this study indicate that SC, 

knowledge about SC, and belief in SC have a significant positive effect on 

customer satisfaction of e-banking intention of Indonesian Islamic Banking 

users. In addition, these three variables also have a significant to moderate 

the relationship between PU and PEOU on customer satisfaction. In addition, 

this study highlights the importance of sharia compliance in the extended 

TAM model. 

Shaikh et al. (2020) in his research was examined the determinants of Bank 

Users in Malaysia to use Islamic FinTech service using the TAM approach. The 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │214 
 

results of this research on 205 respondents indicated that perceived ease of 

use, perceived usefulness, and consumer innovativeness (CI) were factors 

that influenced the intention to use Islamic FinTech in the Malaysian Context. 

On the other hand, self-efficacy and subjective norms have no effect on 

Islamic banking users' intention to use FinTech. 

Based on the results of the previous research above, it is known that TAM 

and TPB indicators affect the intention to use Islamic FinTech. However, 

specifically, social influence and subjective norm were found to be influential 

in other studies, but also in some studies they were found to not affect. In 

several studies using the variable of sharia compliance knowledge or 

knowledge about fiqh, it was found that these variables were empirically 

proven to affect the intention to use Islamic FinTech. However, interestingly, 

there has been no research that specifically uses the religiosity variable as 

one of the determinants that affect the intention to use Islamic FinTech, 

especially for MSME actors. 

 

2.3. Rationalization of Theory and Hypothesis Development 

2.3.1. Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) 

In this study, ATB is described (decomposition) into perceived usefulness and 

perceived ease of use. PU tries to measure how the perception of people 

who use technology will improve their job performance. The intention to use 

Islamic FinTech is based on the benefits received by consumers (Darmansyah 

et al., 2020). In simply, If the consumer's view of services using FinTech is 

increasingly useful, then the general attitude towards using FinTech services 

will increase (Kim, Choi, Park, & Yeon, 2016). In many empirical studies, it has 

been found that PU is consistently a strong determinant of intention to use 

information technology (Venkatesh & Davis, 2000). In relation to the 

determinants of intention in using Islamic FinTech, PU includes specific 

relevant components. Darmansyah et al. (2020) found that PU, which is a 

component of TAM, has a significant positive effect on behavioral intention 

to use Islamic FinTech in Indonesia. The same resulted was stated by Niswah 

et al. (2019) that PU is a factor that encourages good acceptance of a 

technology system, especially in donating through FinTech. This means that 

using FinTech in donating is very beneficial because the donation process is 

faster, more effective, and easier, thereby increasing the interest in using 

FinTech. 

H1: Perceived Usefullness (PU)of MSME actors effect on Attitude Toward 

Behavior (ATB) of using of Islamic FinTech 

H2: Perceived Usefullness (PU)of MSME actors effect on Behavioral Intention 

(BI) of using of Islamic FinTech 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │215 
 

Perceived Ease of Use (PEOU) influences the intention, perceived usefulness, 

attitude, and actualization of using technology (Davis, 1989). This means that 

the ease of use of technology will increase an individual's ability to use 

internet applications and services (Purwantini et al., 2020). Kazemi, Nilipour, 

Kabiry & Hoseini (2013) in their research empirically found that all attributes 

related to innovation, namely the decomposition of PU and PEOU on ATB, 

had a significant effect on ATB. In this study, the easier the work done, the 

more benefits of using Islamic FinTech, the higher the behavior and intention 

of MSME actors to use Islamic FinTech. 

H3: Perceived Ease of Use (PEOU) of MSME actors effect on Attitude Toward 

Behavior (ATB) of using of Islamic FinTech. 

H4: Perceived Ease of Use (PEOU) of MSME actors effect on Behavioral 

Intention (BI)of using of Islamic FinTech. 

 

2.3.2. Attitude Towards Behavior 

Attitude towards behavior (ATB) refers to the extent to which a person has 

an evaluation or assessment of the likes or dislikes of the behavior being 

asked (Ajzen, 1991). ATB is a specific component that is relevant and has a 

positive and significant effect on the intention to use sharia-based FinTech as 

has been proven in previous studies. Kasri & Chaerunnisa (2020) found that 

attitude toward behavior has a positive significant effect on the intention of 

millennials in Indonesia to donate cash money digitally. The same thing is 

also found in empirical research conducted by Yuspita et al. (2019) and 

Darmansyah et al. (2020) that tested people's perceptions of using FinTech 

services provided by Islamic financial institutions found that ATB has a 

positive influence. 

H5: Attitude Toward Behavior (ATB) of MSME actors effect on the Intention 

of using Islamic FinTech. 

 

2.3.3. Subjective Norm 

Social factors in the form of subjective norms (SN) refer to the social 

pressure that is felt to do or not do a behavior. Generally, the more 

preferred subjective attitudes and norms, the greater the individual's 

intention to carry out the considered behavior (Ajzen, 1991). Darmansyah et 

al. (2020) in their research found that SN has a significant effect on the 

intention to use Islamic FinTech in Indonesia. The same thing is also found in 

the research of Jerene & Sharma (2020) that subjective norms significantly 

positively affect the adoption of banking customers in Ethiopia to use 

FinTech services. Similarly, Kasri & Chaerunnisa (2020) found a significant 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │216 
 

effect of subjective norms on millennial intentions to digitally to donate cash 

waqf.  

H6: Subjective Norm (SN) of MSME actors effect on the Intention of using 

Islamic FinTech. 

 

2.3.4. Perceived Behavioral Control 

PBC refers to the perceived ease or difficulty in carrying out behavior and is 

assumed to reflect past experiences and the obstacles that have been 

anticipated. In general, the higher the behavior control, the higher the 

intention to do the desired action(Ajzen, 1991). PBC was found empirically to 

be the strongest factor influencing millennial intentions in Indonesia to 

donate cash waqf digitally (Kasri & Chaerunnisa, 2020). Other than that, 

Darmansyah et al. (2020) in their research found that PBC has a significant 

positive effect on the intention to use Islamic FinTech in Indonesia.  

H7: Perceived Behavioral Control (PBC) of MSME actors effect on the 

Intention of using Islamic FinTech. 

 

2.3.4. Religiosity 

Religiosity is the individual's ability to commit to religious beliefs by obeying 

what can and should not be done including values and practices in everyday 

life (Johan, Hussain, Mohd, & Kamaruddin, 2020). In contemporary life, 

religion basically plays a significant ethical role in which the entire life it lives 

is shaped by divine law in religion. Ajzen & Fishbein (1970)stated that 

attitude was found to be highly correlated with how much confidence in 

what aspects of evaluation a person believes. A person who has held a 

certain value of his religion will influence their actions and decisions in doing 

something (Alam, Janor, Zanariah, Wel, & Ahsan, 2012). On this basis, 

commitment to religiosity is considered a relevant and strong determinant in 

shaping motivation and behavioral intention (Sun et al., 2012). 

Correspondingly, Alam et al. (2012)in their research found that religiosity is 

the most important factor and plays an important role in the intention to 

finance Islamic homes in Malaysia's Klang Valley. The same thing was found 

in research conducted by Kasri & Chaerunnisa (2020)that religiosity is the 

most powerful factor affecting the intention to donate cash waqf digitally in 

Indonesia.  

H8. Religiosity of MSME actors effect on the Intention of using Islamic 

FinTech. 

 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │217 
 

III. Methodology  

3.1 Data 

The data were obtained through filling out online questionnaires in 

Indonesian through google form which were answered directly by 

respondents. The qualifications of respondents in this study include MSME 

actors who have run business operations in Indonesia for at least two years 

and include as an active internet user as well as being able to operate Islamic 

FinTech platforms/applications and services. Respondents who do not meet 

the above requirements cannot fill out the research questionnaire. The 

questions in the questionnaire are divided into two parts, namely the 

demographics of the respondents and closed questions to measure the 

perceptions of MSME actors on the intention of using Islamic FinTech. 

This study uses purposive sampling (judgement sampling), which is a 

sampling technique based on the characteristics assigned to the elements of 

the target population that are adjusted to the objectives or research 

problems. In this study, the respondents come from MSME actors who are 

the backbone of the national economy. MSMEs consists of micro, small and 

medium enterprises. Based on Law no. 20 year 2008 concerning Micro, Small 

and Medium Enterprises (MSMEs). Table 1 explains the difference among 

them. 

Table 1. The Difference between Micro, Small, and Medium Enterprises 

Type of Enterprises Total of Assets  
(excluding land and buildings) 

Sales Results (per year) 

Micro Enterprises Up to IDR 50 million Up to IDR 300 million 
Small Enterprises IDR 50 million – IDR 500 million IDR 300 million – IDR 2,5 

billion 
Medium Enterprises IDR 500 million – IDR 10 billion IDR 2,5 billion – IDR 50 

billion 

Source: Law No. 20 year 2008 of Republic of Indonesia (2008) 

Table 2 shows the geographic information of respondents. A total of 100 

samples were collected consisting of 54 micro-enterprises actors (54%), 31 

small-enterprises (31%), and 15 medium-enterprises (15%). Respondents did 

not only come from one location/region but consisted of all regional 

representatives in Indonesia who were from several major islands in 

Indonesia. The number of respondents in this study was considered enough 

for a research method using PLS-SEM due to PLS-SEM can be used for non-

normal data and small sample sizes (Hair, Sarstedt, Hopkins, & Kuppelwieser, 

2014; Hair, Sarstedt, Ringle, & Mena, 2012; Khan et al., 2019). 

  



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │218 
 

Table 2. Respondent Information Demographics 

Variable Description Frequency Percentage 

Sex Male 80 80% 
Female 20 20% 

Age <20 years old   1   1% 
20-30 years old 47 47% 
31-40 years old 34 34% 
41-50 years old 15 15% 
>51 years old    3    3% 

Education  Senior High school 10 10% 
Diploma 11 11% 
Bachelor Degree 64 64% 
Master Degree  15 15% 

Business 
Category 

Micro-Enterprises 54 54% 
Small-Enterprises 31 31% 
Medium-Enterprises 15 15% 

Duration of 
Business 
Activity 

1-5 years  73 73% 
5-10 years 16 16% 
10-20 years 10 10% 
> 20 years   1   1% 

Business 
Location 

Sumatera   8 8% 
Java 81 81% 
Nusa Tenggara-Bali    1   1% 
Sulawesi    4   4% 
Kalimantan    5   5% 
Maluku-Papua    1   1% 

 

Types of Islamic FinTech that respondents have used, both for social and 

commercial purposes, include Dana Syariah, Kitabisa.com, LinkAja Syariah, 

Global Sadaqah, Qazwa, Kapital Boost, Koperasi 212, Asy-Syirkah Muamalah 

Indonesia Cooperative, HSIP, Tamwyl, Ternaknesia, and the Dompet Madani. 

 

3.2 Model Development 

Study was adapted from previous relevant research topics which used the 

basic framework of TAM and TPB. Each variable is measured using a five-

point Likert Scale to see respondents' opinions ranging from "Strongly 

Disagree" (Scale 1) to "Strongly Agree" (Scale 5). The majority of survey 

questions were adapted from research conducted by (Davis, 1989; 

Venkatesh & Davis, 2000). Likewise, the construction of indicators on 

variables in TAM and TPB was adapted from research by (Davis, 1989; 

Pikkarainen, Pikkarainen, Karjaluoto & Pahnila, 2004; Venkatesh & Davis, 

2000), while indicators in the Decomposed theory of planned behavior (TPB) 

were adapted from (Chuang, Liu, & Kao, 2016; Taylor & Todd, 1995). 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │219 
 

Meanwhile, the religiosity indicators is adapted from (Alam et al., 2012). All 

research questions have been adjusted based on the research topic. The 

kinds of variables and indicators used in this study are explained in Table 3. 

Table 3. Measurement Items 

Construct Indicator (s) Source (s) 

PU Accelerates the work/project (Davis, 1989) 
Makes the work more effective (Davis, 1989; Pikkarainen et al., 2004; 

Venkatesh & Davis, 2000) 
Makes the work easier (Davis, 1989; Pikkarainen et al., 2004) 
Useful   (Davis, 1989; Pikkarainen et al., 2004; Taylor 

& Todd, 1995;Venkatesh & Davis, 2000) 
PEOU Easy to learn (Davis, 1989; Pikkarainen et al., 2004) 

Clear and easy to understand (Davis, 1989; Pikkarainen et al., 2004; 

Viswanath, Venkatesh & Davis, 2000) 
Flexible in use (Davis, 1989; Pikkarainen et al., 2004) 
Easy to use  (Davis, 1989; Pikkarainen et al., 2004; Taylor 

& Todd, 1995; Viswanath, Venkatesh & 
Davis, 2000) 

ATB Convenient to use (Chuang et al., 2016; Taylor & Todd, 1995) 
Good ide to use it (Chuang et al., 2016; Taylor & Todd, 1995) 
Like the idea of using (Chuang et al., 2016; Taylor & Todd, 1995) 

SN Influential people can influence 
somenone’s behavior 

(Alam et al., 2012; Davis, 1989; Viswanath, 
Venkatesh & Davis, 2000) 

Important and meaningful 
people can influence 
somenone’s behavior 

(Alam et al., 2012; Taylor & Todd, 1995; 

Viswanath, Venkatesh & Davis, 2000; 
Viswanath Venkatesh & Bala, 2008) 

People whose opinions are 
important and strong can 
influence someone’s behavior 

(Alam et al., 2012; Taylor & Todd, 1995; 
Venkatesh & Bala, 2008) 

PBC Willingness to use (Alam et al., 2012; Taylor & Todd, 1995) 
Do the behavior without 
coercion/compulsion 

(Alam et al., 2012; Taylor & Todd, 1995) 

There are available resources, 
ability, and knowledge to use. 

(Alam et al., 2012; Taylor & Todd, 1995) 

Religiosity Regularly to perform sholah (Alam et al., 2012) 
 Regularly perform fasting in the 

holy month of Ramadan 
(Alam et al., 2012) 

 Regularly read the holy Qur'an (Alam et al., 2012) 
 Follow the Islamic rules in 

dailylife 
(Alam et al., 2012) 

 Trying to avoid big and small sins (Alam et al., 2012) 
 Participation in the mosque in 

order to increase Islamic 
knowledge 

(Alam et al., 2012) 

BI Intention to use in near future (Alam et al., 2012; Taylor & Todd, 1995) 
Intention to use (Alam et al., 2012; Taylor & Todd, 1995) 
Intention to using it repeatedly 
(onwards) 

(Alam et al., 2012; Taylor & Todd, 1995) 



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International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │220 
 

The structural model (Figure 3) specifies the relationship between the 

exogenous and endogenous constructs. The structural model also answers 

how constructs are hypothesized to have mutual causality (Henseler, 

Hubona, & Ray, 2016). 

 

Figure 3. Research Model 
 

3.3 Method 

The research design used in this study is a quantitative approach. 

Measurement of research will be easier to understand with quantitative 

methods through filling out questionnaires by MSME actors as a tool to find 

out respondents' perceptions of the intention of using Islamic FinTech in 

carrying out their business operations. The research method used in this 

research isPartial Least Squares – Structural Equation Modelling (PLS-SEM). 

PLS-SEM is a type of structural equation method based on variance, which is 

appropriate for explanative and predictive research (Hair et al., 2012). The 

author used PLS-SEM due to this method can accommodate a small number 

of samples/respondents as in this study. Hair et al. (2014) explained that the 

most prominent justifications for using PLS-SEM are attributed to three 

reasons namely non-normal data, small sample sizes, and type of constructs 

used are formative. In this study, the research model was tested using 

SmartPLS 3.0 software. 

PLS-SEM can work effectively on the use of samples with small values even 

for complex models. PLS-SEMis conducted in two stages namely examination 

of the measurement model (outer model) and assessment of the structural 

model (inner model). The measurement models are used to evaluate and 

Religiosity 

Perceived 
Behavioral 

Control 

Perceived 
Ease of Use 

Perceived 
Usefulness 

Subjective 
Norm 

Behavioral 
Intention 

Attitude Toward 
Behavior 

H1 

H3 

H2 

H4 

H6 

H7 

H8 

H5 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │221 
 

assess the relationship between the indicators of each variable used and 

their corresponding construct (Hair et al., 2014, 2012). This test consists of 

the validity and reliability test. The validity test itself comprised convergent 

and discriminant validity. This study uses factor loading (FL), Average 

Variance Extracted (AVE), Cronbach's alpha values and Composite Reliability 

(CR) to assess convergent validity. The FLs and AVE values are greater than or 

equal to 0.5, while the recommended CR and Cronbach's Alpha values are 

greater than or equal to 0.7 (Hair et al., 2014).  

Testing on structural models is assessed based on the R-Square (R2) value 

which indicates a goodness-fit test model. The R2 value explains how many 

exogenous variables in the model are possible to explain endogenous 

variables. The higher R2 value indicates the better of the model in the study. 

 

IV. Results and Analysis 

4.1. Result 

4.1.1. Measurement Model 

Table 4. Analysis of Factor on All Measurement Items 

Constructs Items FL α CR AVE 

Subjective Norm 
SN1 
SN2 

0,862 
0,848 0,737 0,852 0,660 

SN3 0,719 

Perceived Behavioral control 
PBC1 0,901 

0,839 0,903 0,757 PBC2 0,884 
PBC3 0,824 

Perceived Usefullness 

PU1 0,934 

0,955 0,968 0,882 
PU2 0,958 
PU3 0,929 
PU4 0,936 

Perceived Ease of Use 

PEOU1 0,840 

0,856 0,902 0,698 
PEOU2 0,816 
PEOU3 0,792 
PEOU4 0,891 

Attitude Toward Behavior 
ATB1 0,794 

0,783 0,873 0,697 ATB2 0,875 
ATB3 0,834 

Religiosity 

R1 0,896 

0,950 0,959 0,798 

R2 0,903 
R3 0,884 
R4 0,876 
R5 0,918 
R6 0,882 

Behavioral Intention 

BI1 0,898 

0,938 0,956 0,844 
BI2 0,939 
BI3 0,934 
BI4 0,903 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │222 
 

Based on testing on convergent validity, all items meet the required value. FL 

and AVE values support convergent validity and so do CR and Cronbach's 

alpha values which also support the reliability of each question item. This can 

be seen from Table 4 which the value of CR (> 0.70), Cronbach's alpha (α> 

0.70), LF (> 0.50), and AVE (> 0.50) i which were more than the 

recommended value. 

 

4.1.2 Structural Model  

The value of R2 is the determinant coefficient in the construct of 

endogenous variables, namely Attitude Toward Behavior (ATB) and 

Behavioral Intention (BI) in this study. 

Table 5. R-Square (R2) Test Results 

 R-Square R-Square Adjusted 

ATB 0,653 0,646 
BI 0,655 0,633 

 

Based on the table above, it is showed that ATB has an R2 value of 0.653 

which means that ATB is an endogenous variable that can be explained by 

the exogenous variables, namely PU and PEOU of 65.3%, and the remaining 

34.7% is explained by other variables outside of the model. Another result 

showed that BI has R2 of 0.655 which means that the endogenous variables 

of BI can be explained by exogenous variables, namely: SN, ATU, PU, PEOU, 

PBC, and Religiosity of 65.5%, and the remaining 34.5% is explained by other 

variables outside of the model. This shows that the research model is 

considered good. 

Based on the results of statistical tests using bootstrapping analysis, it was 

found that 6 out of 8 hypotheses had a significant effect. In table 5, it can be 

seen that H5 and H7 have a P-value that is more than 0.05 so that attitude 

toward behavior (ATB) and perceived behavioral control (PBC) have no 

significant impact on the intention to use sharia FinTech. Meanwhile, H1, H2, 

H3, and H6 empirically have a significant effect on the model at 5% alpha, 

while H4 and H8 have a significant effect on alpha 10%, it can be seen in 

Table 6. 

 

 

 

 



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International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │223 
 

Table 6. Direct relation of Structural Model 

Hipotesis  Original Sample T-statistics P-Values Result 

H1: PU → ATB 0,371 3,131 0,002* Supported 
H2: PU →BI 0,309 3,154 0,002* Supported 
H3:PEOU→ATB 0,519 5,671 0,000* Supported 
H4: PEOU → BI -0,187 1,721 0,086** Supported 
H5: ATB →BI 0,195 1,496 0,135 Not Supported 
H6: SN →BI 0,453 5,579 0,000* Supported 
H7: PBC →BI 0,082 0,933 0,351 Not Supported 
H8: R → BI 0,106 1,695 0,091** Supported 

Note: *Significant at level 1%, **Significant at level 10% 

 

4.2. Analysis 

Based on the findings, Perceived usefulness (PU) has a significant impactboth 

on the will (attitude toward behavior) and behavioral intention to use Islamic 

FinTech by MSME players. This means that the presence of Islamic FinTech 

provides convenience in accelerating the completion of MSME business 

operations, is not only limited to a will/action but is followed by inclusiveness 

to use FinTech services and products. For example, Islamic FinTech 

categorized as the peer-to-peer lending such as Dana Syariah, Dompet 

Madani, and Ternaknesia can be an alternative to new financing schemes 

outside banking that can help resolve MSMEs capital constraints so that 

business expansion can be carried out. In addition, the presence of FinTech 

categorized as digital financial innovations can be a solution of payment, 

especially for commercial business activities like payment for water, 

electricity, telephone, pulses, and so on, also helps complete daily, weekly or 

monthly MSME business operational. These results are also consistent with 

the previous studies conducted by (Chuang et al., 2016; Darmansyah et al., 

2020; Jerene & Sharma, 2020; Purwantini et al., 2020; Shaikh et al., 2020).  

Perceived Ease of Use (PEOU) of MSME actors also has a significant influence 

both on the will/action (Attitude Toward Behavior) as well as behavioral 

intention to use Islamic FinTech. This means that ease of daily transaction 

payments, the effectiveness of transaction settlement, both for internal 

MSMEs, or those involving consumers and third parties are the driving force 

for using Islamic FinTech such as easy access that makes user friendly to 

donate or pay company zakat or employees through the FinTech platform. 

These results also support the previous studies by (Amin et al., 2014; Chuang 

et al., 2016; Darmansyah et al., 2020; Niswah et al., 2019; Purwantini et al., 

2020; Shaikh et al., 2020) 

The next result shows that Attitude Toward Behavior (ATU) and Perceived 

Behavioral Control (PBC) both do not affect the intention of using Islamic 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │224 
 

FinTech by MSME actors. This shows that the services provided by Islamic 

FinTech to accelerate business operations of MSMEs are still limited to a 

willingness and has not been continued as an intention to adopt it. This may 

be due to the high literacy of Islamic FinTech but it has not been 

accompanied by Islamic financial inclusion. This may due to the presence of 

Islamic FinTech as an alternative source of financing for MSMEs is still yet no 

effect on the intention of MSME players to use it. There are many MSME 

players who still use other types of financing, both from conventional 

financial institutions or individual capital. This finding is in line with the 

results of research by Kim et al. (2016) that excessive attention to the privacy 

of the information on FinTech services types of payment has a negative 

effect on usage intentions, where it diverts people to donate directly to the 

intended community without going through FinTech. In addition, problems 

such as fraud, hacking, identity theft, and other cybercrimes are also the 

main reasons that reduce the trust of many people to use FinTech (Niswah et 

al., 2019). However, this study supports the result of a previous study 

conducted by (Niswah et al., 2019; Purwantini et al., 2020) and contrasts to 

research findings by Yuspita et al. (2019). 

Subjective Norm (SN) has a significant influence on the intention of using 

Islamic FinTech by MSMEs. This finding indicates that important figures, 

business environment such as work partners, employees of MSME actors 

also support and provide recommendations to use Islamic FinTech services 

and products. Further, encouragement and recommendations from these 

influential people will affect MSME actors to use FinTech to make donations 

and/or use other Islamic FinTech features. This finding is in line with the 

previous research by (Darmansyah et al., 2020; Jerene & Sharma, 2020; Kasri 

& Chaerunnisa, 2020; Kim et al., 2016; Niswah et al., 2019).  

The important role of religiosity level in influencing the behavioral intention 

of MSME acts to use Islamic FinTech services and products, which is in line 

with the last hypothesis, shows that there is a positive and significant 

relationship between the variables. These results indicate that the higher the 

level of religiosity of MSME actors, the more they will encourage their 

intention to use Islamic FinTech. Almost all respondents believe that using 

Islamic FinTech will bring more blessings in running their business. This is 

because for them by using Islamic FinTech products and services, it means 

that they have tried to follow Islamic rules in gathering and trying to avoid 

prohibited transactions such as riba, gharar, and maysir, especially in terms 

of the need for venture capital, investment, and other financing 

schemes.These results indicate that religiosity is a shield for an individual to 

commit to what he believes in an act whether it is permissible or not based 

on what has been outlined by religion(Johan et al., 2020). In addition, 

religiosity is the main drivers to attract intention in case of using new or 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │225 
 

novel products (Ateeq-ur-Rehman & Shabbir, 2010; Mansori, Sambasivan, & 

Md-Sidin, 2015). Thus, highlighting the religious aspect can encourage more 

participation of MSME actors to interact with Islamic FinTech products and 

services. This finding is also in line with those of some previous studies 

conducted by (Amin et al., 2014; Kasri & Chaerunnisa, 2020). 

 

V. Conclusion and Recommendation 

5.1. Conclusion 

This study examined to analyze the factors that influence the intention of 

MSME actors to use Islamic FinTech by integrating both TAM and TPB 

approach as well as the role of religiosity in the conceptual model. Based on 

the results, this research found that both PU and PEOU are significant 

influence both on the attitude toward behavior (ATB) and also behavioral 

intention (BI) of using Islamic FinTech services. However, ATB and PBC were 

found to have no significant effect on the intention to use Islamic FinTech by 

MSME actors. The main findings suggest that religiosity plays an important 

role in explaining the behavioral intention of using Islamic FinTech by MSME 

actors. Furthermore, Subjective norm is found to be empirically influential on 

BI and is the strongest influential determinant factor under the TPB 

framework of using Islamic FinTech. 

 

5.2. Recommendations 

Based on the results and analyzes, it is suggested that the regulator of 

FinTech institutions namely the Financial Service Authority (OJK) can do more 

collaborate with the Indonesian Islamic FinTech Association (AFSI) and the 

FinTech institutions themselves to increase socialization and literacy 

regarding services, types of products, the advantages of features and security 

as well as report transparency, as well as other things that can increase the 

inclusiveness of MSME players, especially in terms of fulfilling access to 

finance and accelerating the resolution of business operational challenges. 

Increasing literacy, providing incentives, strengthening consumer data 

protection, and making transactions easier using Islamic FinTech. In 

particular, Islamic FinTech institutions can incorporate religious values that 

contain guidelines and strategies in doing business to achieve blessings. In 

addition, literacy regarding the types of transactions that are prohibited, 

such as riba, gharar, and maysir which is a sin if done can be included in the 

display and content of platforms or social media as well as messages, 

whether in the form of quotations from the Qur'an, hadith, the words of 

Islamic scholars, and influential figures. 



Majid│ The Role of Religiosity in Explaining the Intention to use Islamic FinTech Amongst MSME Actors 

International Journal of Islamic Economics and Finance (IJIEF), 4(2), 207-232 │226 
 

This study has limitations in the case of the limited number of samples. In 

addition, the majority of the sample is concentrated on Java Island, which in 

terms of access to information disclosure is much better than in non-Java 

areas. Thus, it is hoped that the next research can increase the sample size 

capacity of each type of business (micro, small, and medium) and the wider 

distribution area of respondents. Subsequent research is also suggested to 

use and combine the model development by integrating the variable of 

sharia-compliant knowledge, either as an independent variable or as a 

mediating variable.  

 

Acknowledgements 

The author is grateful to Lembaga Pengelola Dana Pendidikan (LPDP) 

ministry of Finance for sponsoring my master's study in Islamic Economics 

Science, Faculty of Economics and Business, Airlangga University as well as 

fully supporting me to complete this research. 

 

  



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